Consumerism Corner

In this episode, we will deliver insider insight into the consumer driven healthcare landscape There are more consumer engagement tools and programs than ever before. Yet, most of these programs are delivered with a one-size-fits-all approach, and the consumer experience is still very fragmented. So, what is really needed to empower consumers? The right message and the right tools must be delivered through the right channels at precisely the right time to drive desired outcomes. From incentive program and advocacy services to digital tools, transparency solutions and more – what has the greatest potential to increase fluency and engagement, to support decision-making, and to influence behavior? Join us for a forward-looking discussion on strategies and innovations that will move the needle on consumer engagement in healthcare.

In this episode, we will deliver insider insight into the consumer driven healthcare landscape The key to engagement lies in understanding the consumer healthcare journey and the specific “moment of truth” they grapple with – from choosing benefits and selecting providers to accessing care, interpreting bills and beyond. What is the degree of consumer confidence in making these decisions? Which aspects of healthcare are currently causing the most stress? What types of information, tools and support would be the most impactful? Which is more powerful – self-service tools or human interaction? How do attitudes and behaviors differ by consumer segment? Join us as we discuss the biggest opportunities for increasing consumer healthcare engagement by shedding light on the “moments of truth” that make up the consumer healthcare experience today.

In this episode, we deliver insider insight into the consumer driven healthcare landscape Consumer driven healthcare is rapidly changing the industry landscape. How are consumers responding? As consumers begin to navigate their new financial responsibilities, are they rising to the occasion – or are they resistant to change? What is their current level of fluency and degree of engagement in making healthcare spending and saving decisions – and managing their overall care? Where are we today, and where do we need to go? Join us as we assess the knowledge, attitudes and behavior of today’s healthcare consumers and gauge our industry’s progress toward true consumerism in healthcare. The first podcast, “A Tale of Two Consumers – Present and Future,” in the three-part series, is now available.