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What happens to your soul when you let an algorithm do your thinking? Spoiler alert: it's not great. In this episode, Dr. Jeffery Skinner dives into the sneaky ways AI and digital platforms are reshaping our conscience and dulling our discernment. You might think you're just scrolling through memes or getting your daily news fix, but you're actually sidelining the part of you that wrestles with deeper questions about faith and morality. It's like outsourcing your soul's workout to a couch potato. We'll explore how this digital age affects our spiritual growth and discernment, and why it's crucial for us to reclaim our ability to think critically and seek God authentically. So grab your headphones, and let's get into why your soul might be missing out on some serious gym time while you're busy clicking ‘like' on everything.Scripture ReferencesRomans 12:2 — Transformation through the renewing of the mindHebrews 5:14 — Mature believers train themselves to discern good and evilMatthew 25:14–30 — The Parable of the TalentsLuke 6:40 — A disciple, when fully trained, will be like their teacherActs 15 — The Jerusalem Council as communal discernmentGalatians 5:13–25 — Life in the Spirit and formation of character1 Timothy 4:7–8 — Training in godlinessJAMES K.A. SMITH — Desiring the Kingdom & You Are What You Love Smith's big idea is that we are formed by what we habitually do, not primarily by what we intellectually believe. He draws from Augustine — we are lovers before we are thinkers. Our desires are shaped by repeated practices, or what he calls cultural liturgies.The Wesleyan Arminian angle: Smith gives us the mechanism of formation that Wesley always assumed but didn't systematize. Wesley's class meetings, his means of grace, his disciplined rhythms — these were all essentially liturgical formation practices. Smith helps you articulate why they worked and why their absence hurts.Key ideas to track down:∙ Liturgy as desire formation — practices shape loves before the mind engages∙ The mall as cathedral — his famous illustration of secular liturgies forming us toward consumption∙ Counter-formation requires intentional, embodied, communal practiceALAN JACOBS — How to Think (2017)Jacobs is winsome, careful, and genuinely funny. His core argument is that thinking well is not primarily an intellectual skill — it's a moral and social practice. We think badly not because we're stupid but because we're embedded in communities that reward certain conclusions and punish others.He introduces the idea of the “inner ring” — borrowed from C.S. Lewis — the social pressure to think like your tribe. Algorithms weaponize the inner ring. They identify your tribe, amplify its voice, and make departure feel socially costly.Key ideas to track down:∙ Thinking as a communal practice that can be corrupted by social incentives∙ The “repugnant cultural other” — his term for how we're trained to caricature those who think differently∙ Charitable interpretation as a spiritual disciplineJOHN DYER — From the Garden to the City (2011)Dyer is the most theologically careful of the group and writes from an evangelical framework that translates well into Wesleyan categories. His central argument is that technology is never neutral — it always shapes the user, not just the world the user acts on.He traces this from Genesis forward. Every technology from agriculture to the printing press to the smartphone changes what humans pay attention to, what they value, and ultimately who they become.Dyer gives biblical and historical credibility. This isn't a panic about modern machines — it's a pattern as old as humanity. The question has always been whether we are using tools or being used by them.Key ideas to track down:∙ Technology as transformation — it changes us, not just our circumstances∙ The Babel narrative as a technology cautionary tale∙ The difference between tools that extend human capacity and tools that replace human judgmentTRISTAN HARRIS — Humane Technology WorkHarris is not a theologian but he is our most credible secular witness. As a former Google design ethicist he speaks from the inside. His core argument is that social media and AI are not neutral platforms — they are persuasion engines optimized for engagement, which means optimized for outrage, anxiety, and compulsion.His most useful concept for your episode is “the race to the bottom of the brain stem” — the competition among tech companies to capture attention by appealing to the most reactive, least reflective parts of us.For Wesleyan Arminian framework: Wesley was deeply concerned with what he called the “carnal mind” — the unregenerate, reactive, self-centered orientation of the human soul. Harris, without knowing it, has mapped the technology infrastructure that feeds the carnal mind and starves the renewed one.Key ideas to track down at humanetech.com:∙ The asymmetry of power between algorithm and user∙ Engagement vs. wellbeing as competing design goals∙ His congressional testimony — specific, quotable, publicly availableSHOSHANA ZUBOFF — The Age of Surveillance Capitalism (2019)Zuboff is dense but her core idea is accessible and important: human experience has become raw material harvested by technology companies to predict and modify behavior. She calls this behavioral modification at scale.I did not go deep into her economics. What matters is her moral argument: this system requires human beings to be predictable. And predictable people are, by definition, not growing. Not being transformed. Not surprising even themselves.The Wesleyan connection is sharp: entire sanctification, growth in grace, the Spirit's renewing work — all of these assume a human being who is genuinely changing. Surveillance capitalism needs you to stay the same. Grace refuses to let you.Key ideas to track down:∙ Behavioral surplus — the data harvested beyond what you knowingly give∙ The goal of certainty over human behavior as the system's deepest aim∙ Her concept of instrumentarian power — shaping behavior without direct coercionDALLAS WILLARD — Formation TheologyWillard isn't writing about AI but he is your theological backbone for the whole episode. His central claim is that spiritual formation is the church's primary task and that it requires intentional, disciplined, often uncomfortable engagement with practices that renovate the soul.His concept of “the gospel of sin management” is particularly useful. The critique that the church has reduced discipleship to behavior modification rather than genuine transformation of the whole person.For your Wesleyan Arminian framework: Willard was deeply influenced by Wesley, and his formation theology maps almost directly onto Wesley's via salutis — the way of salvation as a journey of genuine transformation, not just positional declaration.Key ideas to track down:∙ Spiritual disciplines as training, not trying — you don't try to run a marathon, you train for one∙ The renovated will as the goal of formation∙ “Non-discipleship is the elephant in the church” — this is one of his most quotable lines and widely attributed so worth verifyingReferenced ResourcesAndy Crouch — The Life We're Looking For (2022)James K.A. Smith — Desiring the Kingdom (2009) and You Are What You Love (2016)John Dyer — From the Garden to the City (2011)Reverend Dr. Tim Gaines-Christian Ethics (2021)Alan Jacobs — How to Think (2017)Shoshana Zuboff — The Age of Surveillance Capitalism (2019)Shoshana Zuboff Youtube Harvard LectureTristan Harris — most of his quotable material lives at humanetech.com and his congressional testimonies, which are publicly searchable.The episode unfolds as a candid examination of how our reliance on artificial intelligence might be weakening our spiritual discernment and moral agency. Dr. Skinner introduces a fictional conversation where Mia, a young woman grappling with personal dilemmas, seeks advice from an AI. This scenario sets the stage for a larger discussion on the implications of turning to technology over human interaction for guidance. The AI, while appearing supportive and non-judgmental, represents a broader trend of individuals seeking validation and answers from algorithms, rather than engaging in the messy, beautiful work of community and spiritual growth. As the episode progresses, listeners are invited to reflect on their habits and the subtle shifts in their spiritual practices caused by digital engagement. Dr. Skinner articulates how algorithms prioritize efficiency and comfort, often at the expense of genuine moral engagement and personal growth. He details the necessity of re-establishing practices that encourage discernment, such as communal discussions and personal reflection, which can counteract the passive consumption of information. The episode concludes with a powerful call to action: to put down our devices, engage with our conscience, and embrace the challenging yet rewarding path of spiritual formation that requires presence, conversation, and the courage to...
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(00:00-17:31) Joined by voice of the Blues, Chris Kerber. Blues picking up a win over the Wild. What's a week like this like for the Blues with some players dealing with the uncertainty of the trade deadline? Robert Thomas rumors. No trade and no movement clauses. The state of the retool. Do the Blues have any untouchables at this point?(17:38-34:18) Happy Birthday, Chris Martin. Argo. Jackson is often down on the Oscar winner for Best Picture. The Gallup Poll on The Athletic with their annual MLB fan survey. Engagement farming is our currency. Don't say ballcap. Frank Bank.(34:28-58:33) Joined by Gabe DeArmond from Power Mizzou talking Fighting Tigers. Tens of fans in Starkville. The positive developments from guys like T.O Barrett and Trent Burns. Dennis Gates needs to get some credit for things going right after catching some blame when things were going wrong. Something about a pool boy. Not many teams will want to play Mizzou in the tournament.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—sits down with longtime media insider Meaghan B. Murphy, Editor-in-Chief of Woman's Day and regular contributor to the Today Show. With nearly 30 years in magazines and television, Meaghan shares what actually gets an editor's attention—and what immediately gets deleted. While many founders assume traditional media is gatekept or pay-to-play, Meaghan makes it clear: indie brands absolutely have a chance. But the approach has to be thoughtful, timely, and audience-first.What Gets Deleted ImmediatelyMeaghan receives hundreds of pitches. Here's what instantly loses her attention:
LEARN MORE at http://teach4theheart.com/376 Do you ever feel like your classroom management is working, but the structure is starting to feel a little boring or rigid? In this Teacher Talk episode, Linda and Julie tackle what to do when your systems are solid, behavior is under control, but student engagement feels flat. (Spoiler Alert...You don't have to choose between structure and engagement!) "My classroom management has been going well lately, but it almost feels so structured that it's boring. I don't want to loosen up on standards because I know it will escalate into poor behavior—but do you have ideas for how to engage students in class without it getting out of control?" 00:00 Balancing Structure and Engagement in the Classroom 06:23 Final Thoughts and Encouragement for Teachers Resources/Links Mentioned: Classroom Management 101: https://teach4theheart.com/cm101
In this episode, I explain why paid launches are working so well right now — and why they might be the smartest move you make for your next launch. I break down the difference between traditional free webinars or challenges and paid launch experiences, and I share exactly how my two-week, five-session paid bootcamp model works, including standard and VIP tiers. I also talk honestly about why free launches have become harder — from audience overwhelm and low show-up rates to freebie collectors and creator burnout — and then walk you through four powerful reasons to test a paid launch instead. While you may see fewer sign-ups, the quality, engagement, and conversions can be significantly stronger. 3 Key Takeaways: Paid = Higher Commitment When someone invests money, they're far more likely to show up, engage, and implement — which leads to better results and stronger trust. Engagement and Conversions Improve Paid participants are more serious and qualified, meaning higher show-up rates, better interaction, and stronger conversion rates into your main offer. Your Launch Can Fund Your Marketing A paid launch can generate revenue upfront, giving you cash flow to fund ads and scale — rather than relying on a free event that only costs you time and money. If free launches have been feeling heavier, harder, or less effective, this episode will help you see why — and show you a practical alternative that could change the game for your next launch. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript After 10 years in the online space, I have done every type of launch that you can imagine, and there is one launch that is working really, really well at the moment, paid launches. In this video, I'm gonna be sharing with you what paid launches are, why they work so well, and the four reasons that you should consider trying a paid launch for your next launch. If we haven't met, my name is Teresa Heath-Wareing and I work with course creators, membership owners and coaches to help them grow their online business. And I have recently been given the award of Business Coach of the Year from the National Coaching Conference and Awards, which I am obviously over the moon about. And every single week I put out a new video and podcast. What I share with you. Tactical and strategic things that you can actually do in your business that is going to help you grow your online business without all of the overwhelm and with what is working right now. So if you haven't [00:01:00] subscribed to the YouTube channel, I urge you to hit that subscribe button and to make sure that you get notified every time I put a new video out, and I would be so honored if you could share this video with someone who was in the online space that you think could benefit from it. Okay, let's talk about free versus paid. So what do I mean by free versus paid? Now, most launch experiences have been free, so you would do a free webinar, a free challenge, a free bootcamp. So basically for them to come into the launch experience, and I call launch experiences, just the mechanism that you're using, like I said, a webinar, a masterclass, which they tend to be the same thing, a bootcamp, a challenge, a. Open house. Those are what I call launch experiences. And when I talk about launching, I don't necessarily mean for the first time. This is just basically a focused period of marketing where you are selling your online thing, like your course, your program, your membership, whatever it might be. So [00:02:00] in most cases. Up until fairly recently, most launches were free. So you would advertise that you were doing a free webinar, a free challenge, and people would sign up and come and join that challenge or come and join that masterclass for free. And then at the end of the thing, you would then present your offer, which would be your paid program, course, membership, whatever it was. Kind of marketing activity that you were doing to get them there in the first place was free. Now, let me explain to you what I mean by a paid launch experience. So ordinarily and what I've been involved with and what I teach is more about a paid bootcamp or a paid challenge, something that is a bit longer. I would say that you can do paid workshops rather than. Masterclass or webinars, masterclass and webinars tend to be about an hour or to an hour and a half. They're very much focused on the what and [00:03:00] the why and less so on the how. And your program tends to be the how, whereas when you are doing something paid, it normally means it's going into more depth. So let me explain to you my paid launching the I am using currently. I'm doing a bootcamp where basically the bootcamp is over two weeks, but it's five actual sessions, so it's two sessions on week one and three sessions on week two, and for that bootcamp, it is a paid thing. Now the. Cost of the, the bootcamp is low, so my cost of my bootcamp at the point I'm recording this is 49 pounds. But there is also a VIP level where if you join the VIP level, you get additional things. So for instance, rather than just the five sessions, you will also get some q and As with me where. I basically get to coach you. There are also things like you might get some other bonuses and some other nice bits that you would get if you sign up for the VIP. So basically there are two levels to my paid launches, the standard level, and [00:04:00] then the VIP level. But they're both paid. The standard level is 49 pounds. The VIP level I think is 97, like I said at the point of recording this. But the point is to come into that launch experience, which is a bootcamp you have to pay now. You might think, well, this doesn't make sense because I want them to buy the bigger thing, and if they're buying the lower thing, will they buy the bigger thing? We're going to address the reasons why you might want to consider a paid launch, but let me talk about why free are getting a little bit more difficult. Well, the first thing is the overwhelm is massive. There are so many. Free things that we can now do online businesses and launching has become way more popular than it ever has done and will continue to grow. And because of that, there'll be lots of free events, lots of free challenges, lots of free boot camps, which means there is often low commitment from the person that is engaging or signing up to them and the poor sharp rates. So when I started this back in. Or when I started in the online [00:05:00] space about 10 years ago, the show up rate for a webinar would be anywhere between 40 and 50%. Then when we hit COVID, it went up. It was actually like you could get 60%, which is great, and now we are seeing some as low as 15 and 20% show up rate, which means the number of people who signed up to come to say, your webinar only. 15 to 20% of them might actually turn up. And one of the key things is you want them to turn up because if they turn up, they're way more engaged. They're more likely to consider buying your thing that you're selling. At the end, you are also potentially attracting freebie collectors. So there are people that just like to sign up to free stuff and will busy themselves with going to all the webinars in the world. Therefore, you might attract some of them when you are doing a free thing. Often when we are doing free launch experiences, we tend to give information without implementation. And if you've watched any of my other videos, if [00:06:00] you've listened to the podcast, then you will know. One of the big things for 2026 is we need that implementation. That actually what we don't need is more content or more information. At this point, we need to actually get it done and we need ways to help us get it done. And sometimes when we're doing. Three things, rightly so, we are just giving them the information because there has to be a balance of like how much we give away when we are giving it for free. And this can lead to creators, to online business owners, to you to meet, burning out basically. Launching is not a very quick and easy thing to do. It takes work and time and effort. And sometimes you might find yourself feeling very resentful when you are putting in all this time and effort. You are delivering really good stuff and people just aren't engaging and they're not taking it seriously. So there are lots of reasons why free launches are not as successful and not as good maybe as
Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/Check Out UPX:https://theultimatepartner.com/experience/ The Shift from Attention to Trust In this compelling episode, Ashleigh Vogstad, CEO of Transcends, joins Vince Menzione to discuss the tectonic shifts occurring in the global partner ecosystem. Ashleigh shares her firsthand experiences studying AI at Oxford, the rise of the “Trust Economy,” and the controversial Amazon vs. Perplexity lawsuit. They dive deep into the practicalities of becoming a “Frontier Firm,” the importance of building proprietary AI agents, and the ways Gen Z and AI-driven marketplaces are revolutionizing the buyer journey. Whether you are looking to win Microsoft Partner of the Year or navigate the demise of traditional SaaS, this conversation provides a strategic roadmap for leading through the AI revolution. Key Takeaways The economy is shifting from a focus on human attention to a foundation of verified trust. Future commerce will involve “selling to machines” as AI agents begin making purchasing decisions on behalf of humans. Microsoft is prioritizing “Frontier Firms” that integrate AI into every customer interaction and internal process. Gen Z buyers are prioritizing product value and “dupes” over traditional brand names, with 75% of buyers expected to be Gen Z by 2030. To win Partner of the Year, organizations must publicly celebrate “better together” stories with validated customer wins. Modern leaders should transition from a “growth mindset” to a “frontier mindset” to keep pace with rapid technological change. https://youtu.be/xJmd43NvfnI If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Trust Economy, Selling to Machines, Amazon vs Perplexity Lawsuit, Frontier Firm, AI Agents, Copilot Studio, Anthropic Claude, Microsoft Partner of the Year, B2B Marketplaces, Gen Z Buyer Behavior, Digital Freedom, AI Therapy, Ray Kurzweil Singularity, Substack Growth, Co-selling Partnerships, MCI Funding, Azure Accelerate, Agentic AI, Transcending Tech, Ashleigh Vogstad. Transcript Asleigh Vogstad Audio Podcast [00:00:00] Ashleigh Vogstad: The attention economy is about selling to human beings. Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines. [00:00:19] Vince Menzione: We just finished Ultimate Partners Winter Retreat here in beautiful Boca to a sold out crowd. Today I’m joined by Ashley Waad. The CEO of transcends for this compelling discussion. Ash, welcome back to the podcasts. [00:00:34] Ashleigh Vogstad: It’s so good to be here, Vince. Thank you. Uh, [00:00:37] Vince Menzione: so well, we’re back in Boca again and we were just here yesterday for the Ultimate Partner Executive Winter Retreat in person. [00:00:44] Vince Menzione: What a great event we had together. [00:00:46] Ashleigh Vogstad: It was phenomenal. Thank you so much for having us there and on stage and, and genuinely the community is like a family, so seeing so many familiar faces and spending some quality time was just great. [00:00:57] Vince Menzione: It has really, truly become like family. It really, I’m, I’m, I’m having so much fun with this and getting to watch. [00:01:04] Vince Menzione: Not just our business grow and our community grow, but to see all of our friends and, uh, organizations like Transcends that have been with us since the beginning, since the very first ultimate partner acting even before the first ultimate partner. And, uh. We were just talking about. I’d love to catch up with what you’ve been doing. [00:01:22] Vince Menzione: Like you just came, you’ve been on a whirlwind. I mean, you’re always, every time like it’s, where’s Ash? She’s, uh, she’s on a plane again, or she’s on, she’s on the slopes. But tell us where you were just this week. [00:01:34] Ashleigh Vogstad: Yeah. The week started in a snowstorm, actually transporting myself from Whistler. I didn’t know if I would make it to the airport, but then down to Silicon Valley and [00:01:45] Vince Menzione: Nice. [00:01:46] Ashleigh Vogstad: Wow, that place is just inspiring and eyeopening. I mean, seeing the Nvidia campus, a MD, it’s really just other worldly and it had me reflecting on, it’s [00:02:00] Vince Menzione: not Whistler. Yeah, it’s [00:02:02] Ashleigh Vogstad: definitely not Whistler. Definitely not Whistler [00:02:05] Vince Menzione: about, [00:02:06] Ashleigh Vogstad: um, yeah, it just had me reflecting on being down there. I used to spend a lot of time in the Valley around 2017 and. [00:02:13] Ashleigh Vogstad: In this theme of AI and kind of what’s really coming, I was, I was thinking about, I had met this woman, Julia Moss Bridge, who’s a neuroscientist studying ai. She had a project called Loving Ai, and I was down there when they had borrowed Sophia, this humanoid robot from S and Robotics. [00:02:32] Vince Menzione: Oh yes. Yes. [00:02:33] Ashleigh Vogstad: Really interesting. [00:02:34] Ashleigh Vogstad: Sophia’s actually a citizen of Saudi. Mm-hmm. First, first robot to actually be made citizen of a country. So they had Sophia set up and the part that was just mind boggling at the time was that Sophia was hosting in real life therapy sessions with actual human beings sitting across the table. And what really struck me as. [00:02:59] Ashleigh Vogstad: Kind of just, you know, that was only eight, nine years ago. And that was esoteric. Wacky and [00:03:05] Vince Menzione: eerie. [00:03:05] Ashleigh Vogstad: Weird. [00:03:05] Vince Menzione: Eerie at the time. [00:03:06] Ashleigh Vogstad: Incredibly eerie. Yeah. I mean, a, a human getting, uh, you know, therapy sessions from a robot sitting across the table. Yeah. And it just had me thinking how far we’ve come today. In 2025, Harvard Business Review said that therapy is actually the number one use case for ai. [00:03:26] Vince Menzione: I’ve heard that. That is striking. I go back to COVID. We were having this conversation last night at at the dinner for the Ultimate Partner event, and I think that COVID allowed us to transcend, [00:03:42] Ashleigh Vogstad: mm-hmm. [00:03:42] Vince Menzione: No pun intended there, but actually accelerate where we are today, that the acceptance of AI and the acceleration, or the ability to accept change so quickly. [00:03:56] Vince Menzione: Started with COVID because we were so, so we were forced on whatever it was, March 10th I think, here in the United States to shut down everything and move to this remote life. [00:04:08] Ashleigh Vogstad: Mm-hmm. [00:04:09] Vince Menzione: And I think we’ve been shocked by that. I think our systems have all been shocked by that. And then here comes chat GBT in November of 2022 and we’re like. [00:04:20] Vince Menzione: Shocked in some respects, but like really everyone has embraced it in such a strong way, and now we’re getting. It’s almost daily update. You know, we’re gonna talk, I know we’re gonna talk about Anthropic and some of the things that’s been happening just in this last month that are striking and changing that have a lot of organizations trying to navigate, which is what, you know, you, you help organizations do. [00:04:43] Vince Menzione: But it feels like this is happening so fast and will continue to happen so fast. And as I said yesterday, I don’t know what this world’s gonna look like by 2030. [00:04:53] Ashleigh Vogstad: You know, and I think the thing is, is that nobody knows what the world is gonna look like in 2030. I’ve been reading Ray Kurz Well’s, the Singularity is nearer, so the original book, the Singularity is near and he’s known to be a very accurate predictionist on the future. [00:05:11] Ashleigh Vogstad: Yeah. But even with someone like that, you know, there, there nobody really knows what the world is gonna look like. And when you talk about COVID. At transcends, we have a value of digital freedom. So I founded the business in 2018, which was pre COVID. I as a fully remote organization, and at the time that was, you know, more groundbreaking, but then very quickly with CI that, that became the so-called new normal. [00:05:37] Ashleigh Vogstad: But we’re always thinking about. You know, remote first doesn’t mean remote only, and I think in this tide of what you’ve talked about, technological change being more acceptable and the pace of change. One of the interesting things that we see as a go-to-market agency is that in-person events are increasing. [00:05:56] Vince Menzione: Yes. [00:05:57] Ashleigh Vogstad: People want and crave the face-to-face. Just like with the ultimate partner series. [00:06:02] Vince Menzione: I felt it. So it was striking yesterday. It, it seems like it’s, again, this was event number nine for us, but to see the, um, uh, receptiveness isn’t the right term, but it was this, uh, people, the, the embracing. Of seeing each other and hugging each other and being in the same room with each other. [00:06:22] Vince Menzione: And even people that didn’t know each other, like by the, the, as the day evolved, this, uh, connection that they all seemed to have with one another during the sessions and participating, everyone actively participated in the sessions. And, um, I said this in the beginning, we’re not a Slack channel and we’re not like some post on LinkedIn. [00:06:43] Vince Menzione: Uh, we’re there, there’s no playbook that’s set today around partnerships or even go to markets and marketing that we could espouse and say, this is the playbook for the next year. Right. It’s, it’s changing so rapidly. [00:06:55] Ashleigh Vogstad: So rapidly, [00:06:57] Vince Menzione: and you’ve embraced it. And I, and what we’re gonna talk about right now, I mean, I, I, you know, you’ve embraced AI in such a strong way. [00:07:04] Vince Menzione: Um, personally and with your business, I want to, I wanna dive in here a little bit. First of all, a couple things For those of those who are listening who don’t know you, I think maybe just a moment about transcends and your role, and then I wanna dive in on how you’re thinking about ai because I know you’re doing some things personally. [00:07:22] Vince Menzione: I want you to share that with, with our listeners and viewers today. [00:07:25] Ashleigh Vogstad: Yeah, great. And I just wanna comment that it was a cool moment yesterday being up on stage with yourself and Mark Monday from ServiceNow and having the audience so engaged and active and Nina Harding from Microsoft stepping up and entering the conversation. [00:07:40] Vince Menzione: So cool. [00:07:41] Ashleigh Vogstad: It just made for such a collaborative experience, which was a cool moment, but yeah. Um, so. I founded this business, transcends a go-to-market agency after being at Microsoft myself. And really our differentiation is deep strategic partnerships with hyperscalers, whether that’s AWS, Google, Microsoft, and you know, that. [00:08:03] Ashleigh Vogstad: It comes with a challenge to be on the leading edge of technology. [00:08:08] Vince Menzione: Yes, [00:08:09] Ashleigh Vogstad: it, it’s really an imperative for our business and we are an AI first firm. Microsoft talks a lot about Frontier Firm, and I’ll take a, a different kind of angle on it. You know, when I think about Frontier. I now think about it as instead of the growth mindset, I now think about a frontier mindset. [00:08:28] Vince Menzione: Frontier mindset. You have to change my principles. [00:08:32] Ashleigh Vogstad: You know, maybe, like you said, the world is changing so rapidly. Yeah, it’s [00:08:36] Vince Menzione: changing rapidly. [00:08:36] Ashleigh Vogstad: And what a frontier mindset means is that as we’re approaching work for our clients, we are thinking about AI innovation in every single customer. Interaction, customer innovation. [00:08:49] Ashleigh Vogstad: So today we’re building AI agents into much of the work that we’re delivering for clients. And as a business owner and leader, I’ve been challenged to also think critically around how I’m choosing to run the company. And right now we’re going through a huge overhaul of where we have data sitting in silos and different applications. [00:09:09] Ashleigh Vogstad: Yep. And getting that into one place with one view so we can start layering on more insight. AI innovation. [00:09:17] Vince Menzione: Yeah. And data’s such an critical part, part of this, as we, we talked about yesterday. But you know, even the, what you said, which is, would, would’ve been striking a year ago to say, we’re an AI first, uh, agency isn’t as striking anymore. [00:09:32] Vince Menzione: Uh, we heard Nina when we were having this conversation on stage yesterday, say that it’s an imperative at Microsoft that the agencies that they choose to work with, the third party vendors that they work with have to be an AI first organization. I have to be a frontier firm, and so I’m a, I am sensitive to the word frontier firm. [00:09:53] Vince Menzione: I understand why Microsoft uses it and I understand the value of what we used to call, you know, customer zero or back in the day we used to say eating your own dog food, but essentially being an organization that has leaned in, in a way, and with ai. Even more so, so important to do it. So tell us, I know you’ve done some things personally as well, but tell, tell us what you’ve done with the organization. [00:10:18] Vince Menzione: Uh, you talked about data and making data available and having, having a true data state as opposed to silos of data, but then you also made some personal investments and sacrifices. I would say. [00:10:30] Ashleigh Vogstad: Yeah. [00:10:30] Vince Menzione: Yeah. In terms of what you’re doing around ai, [00:10:32] Ashleigh Vogstad: so I mean, let’s start on the personal side. I’m the CEO of my organization, and you can read in books or news articles that it is critical for AI transformation to start at the C-suite and specifically in the CEO seat. [00:10:46] Vince Menzione: Yes. [00:10:46] Ashleigh Vogstad: And that really. Landed for me and so I’m personally leading in About two weeks ago, I built an agent, just end-to-end on my own, got into copilot studio. Wow. Got comfortable with the interface. You know, I was clunky moving around in there at first, chose my model. You know, I went with one of the anthropic Claude models for this particular project and built up an agent that can deliver executive communications like. [00:11:14] Ashleigh Vogstad: Thought leadership blogs, uh, LinkedIn posts, but in a particular human being’s voice by ingesting things like their social profiles, their SharePoint sites, where they live and work. And it has been so surprising doing an ab test between just what a chat GBT or a copilot could produce. [00:11:32] Yeah. [00:11:33] Ashleigh Vogstad: In comparison with the authenticity of the voice coming from the agent. [00:11:37] Ashleigh Vogstad: Uh, it was just a really cool experience to roll up the sleeves and get in there. But also I think the, the investment that you’re referring to is, I made a big decision to return to school and uh, got accepted to go to Oxford. [00:11:52] Vince Menzione: Wow. [00:11:52] Ashleigh Vogstad: And I’m studying artificial intelligence there. [00:11:54] Vince Menzione: That is incredible. That is incredible. [00:11:57] Vince Menzione: Oxford, uh, we’ve heard of that school before here in the United States. [00:12:03] Ashleigh Vogstad: You know, it’s been a really great experience. It’s in person, so I’m traveling there about every 60 to 90 days and living on campus. I mean, really, Oxford isn’t. Formally a campus, it’s sort of a, a city and a university all, all ruled into one and the experience has been really powerful. [00:12:21] Ashleigh Vogstad: Yes. One of the things I wanted to get outta the program was a more global perspective, and it’s been fascinating to me that about half the faculty so far, or or professors, guest lecturers that have been coming into the program have been from China or very direct experience working in the Chinese market. [00:12:38] Vince Menzione: That is fascinating. [00:12:39] Ashleigh Vogstad: It’s been a completely different view. Or for example, you know, really digging into some of the legal cases that are driving precedence for how AI is interacting with corporations. [00:12:51] Vince Menzione: Mm. [00:12:51] Ashleigh Vogstad: One of the big ones for me has been looking at Amazon versus p perplexity. This is still a live case that’s happening right now. [00:12:58] Ashleigh Vogstad: And you know, I think it was Forbes magazine that the headline was the End of Commerce for this case because it’s really about. How human beings are being replaced with machines and hearing some of the world’s leading thinkers, leading AI researchers on these topics has just been really expansive. [00:13:19] Vince Menzione: It’s fascinating. [00:13:20] Vince Menzione: I mean, it’s, this started a couple years ago with, uh, Hollywood, in fact. Suing the industry or suing the technology companies with regards to, uh, employment, right? Mm-hmm. About the, the, uh, copyright infringement and what’s gonna happen in the entertainment industry. And I think that was just a one very small example. [00:13:40] Ashleigh Vogstad: You know, voice people think about DeepFakes. Yeah. And they think about video, but actually voice is a big issue. And you look at the, um, you know, the what happened between Scarlett Johansson and her voice in her, and then open AI rolling out a voice that sounded identical. Sounds like her. [00:13:59] Vince Menzione: Yeah. [00:13:59] Ashleigh Vogstad: To Scarlett Johansen and, and where that went. [00:14:01] Ashleigh Vogstad: It’s, it, this is a new ground for, for everybody that we’re going through right now. [00:14:07] Vince Menzione: It is. We can dive and go in so many different directions, but let’s talk about marketing and advertising since that’s kind of. Transcends core, and a lot of the people that watch and listen to us are in the partnership world. [00:14:22] Vince Menzione: They’re leading organizations, they own organizations, the the chief executives or CVPs of organizations. Let’s talk about advertising and where that’s going. [00:14:32] Ashleigh Vogstad: Yeah, great. [00:14:33] Vince Menzione: Yeah, [00:14:33] Ashleigh Vogstad: I mean, uh, I love Marshall McCluen. He’s a Canadian theor, uh, media theorist, and in 1964, he very famously said, the medium is the message. [00:14:43] Ashleigh Vogstad: And what that really means when you peel back the layers is that every type of communication medium has these inherent biases. And I think what we’re experiencing right now is this new medium of artificial intelligence, and I’m really interested in exploring what that means for the media world. So. If I gonna take you back to 1997, there’s this really famous, the Innovator’s Dilemma. [00:15:10] Ashleigh Vogstad: Yes. Kind of a classic business 1 0 1 type book by Clayton Christensen. Yes. And he talks about this theory of disruption where new technologies, emerging technologies start at the low end of the market. They gain this momentum and they eventually displace incumbents. And you know, sometimes seemingly out of nowhere. [00:15:28] Vince Menzione: Yeah. And Microsoft was a good example of this at that time. [00:15:32] Ashleigh Vogstad: Def, [00:15:32] Vince Menzione: yeah. [00:15:33] Ashleigh Vogstad: All the big players. All the big players. I mean, Google go for search as well, right? So that’s one of the classic examples. And so. If we look at storytelling technology, you have things like chat, GBT and Sora entering the scene. And in the beginning, you know, they’re producing a shitty first draft. [00:15:51] Ashleigh Vogstad: Uh, you know, it’s things like post-apocalyptic dogs with five finger human beings. Yeah. Things like this. But, you know, and they really lacked emotional resonance. But as we all know. That’s not the case anymore. No, it’s [00:16:05] Vince Menzione: not. [00:16:06] Ashleigh Vogstad: AI is increasingly producing content that is very powerful and is starting to resonate with people. [00:16:13] Ashleigh Vogstad: You know, I’m definitely not a neuroscientist, but if we, we look into the neuroscience, it’s your cortical sal circuit that. Kind of is responsible for pattern recognition and it compares what you’re seeing in the real world with what you expect to see. So when you take this into a space of advertising, you know, if there’s an ad that is AI generated, that is just weird and kind of. [00:16:38] Ashleigh Vogstad: Tweaking for you. [00:16:39] Vince Menzione: Like that robot we were talking about earlier, [00:16:41] Ashleigh Vogstad: like the robot we were Exactly, yeah. Like Sophia, you enter what psychologists call the uncanny valley, so it’s like what you’re looking at isn’t exactly what you’re expecting to see and the Spidey sense is, is tweaking. You know, that’s a low place of emotional resonance. [00:16:58] Ashleigh Vogstad: This world is changing really, really quickly and we’re seeing AI generated media make huge impacts in the market Now, tools like Luma Dream Machine, I mean, it’s incredible what they can achieve today. [00:17:11] Vince Menzione: It’s fascinating. We see it in, you know, I spend a lot of time on LinkedIn. That’s sort of the world of our business community, and you can very easily detect when someone is doing a post. [00:17:22] Vince Menzione: Or they’re writing an art, whatever they’re doing. Right. Some type of draft of something. Uh, and you can tell when it’s ai, I mean, it’s so easy to tell, and even people are generating reports and claiming that their research papers or studies or whatever they call them, uh, and it’s AI generated and it’s just the authenticity isn’t there. [00:17:39] Vince Menzione: The, the sense that this is real. That it can be trusted is not there. And I think trust is what we’re talking about here too, as well. [00:17:47] Ashleigh Vogstad: Yeah. I mean, let’s go to authenticity ’cause that’s super important. Yeah. And I know a lot of your listeners, you come from the hyperscaler world of partnerships. You need to have that differentiated, better together story. [00:17:59] Ashleigh Vogstad: Yeah. It’s really important to have an authentic voice in market. And I think about that also in terms of platforms and channels. We’re seeing a decrease in certain major social media platforms, and yet Substack spiked 48% in monthly active users last month. [00:18:15] Vince Menzione: That’s [00:18:16] fascinating. [00:18:16] Ashleigh Vogstad: Um, you know, and I think that one of the reasons is it’s viewed as a more authentic channel where you’re getting thought leadership from people that you’re, you know, genuinely interested in hearing their, their points of view. [00:18:28] Ashleigh Vogstad: And I think that’s really an important piece in here. [00:18:31] Vince Menzione: Yeah, you mentioned this yesterday and you had me thinking about it as well because we have used LinkedIn for everything internally, our newsletter, which has been around for six or seven years now. But that Substack is really, and I go to Substack too, to, if I really wanna dig in on a topic. [00:18:47] Ashleigh Vogstad: Mm. [00:18:47] Vince Menzione: And there’s a particular author that I like their point of view, I’ll follow, I’ll follow them on Substack. [00:18:53] Ashleigh Vogstad: Yeah. I mean, and this comes, maybe brings us around to who is the buyer and who is the audience, and who do we need to be thinking about when we’re designing sales and marketing programs. And really we’re, we’re shifting into the place of the Gen Z buyer by 20 30, 70 5% of buyers are gonna be Gen Z. [00:19:12] Ashleigh Vogstad: They’re gonna control 12 trillion in. Spend [00:19:16] Vince Menzione: by 2030. ’cause we, we’ve been, we’ve been saying that the millennial is the new buyer the last three years. I think Jay said it right here at this stage. [00:19:23] Ashleigh Vogstad: Mm. [00:19:24] Vince Menzione: Um, so now it’s Gen Z. [00:19:27] Ashleigh Vogstad: And they’re buying online. Yeah, they’re buying in marketplaces. Yeah. So a stat recently was that roughly half of them made purchases on the social platforms of YouTube, Instagram, or TikTok in the last month. [00:19:39] Ashleigh Vogstad: I mean, that buyer behavior of being inside. Social type application and directly making a purchase. And I think in the B2B world, we need to take lessons from here and start thinking more front and center than we even have been around marketplaces. I mean, part of my reason for being in Silicon Valley this week was to celebrate a $12 million transaction that happened via Marketplace and two years ago that would’ve been a huge deal. [00:20:06] Ashleigh Vogstad: Huge, [00:20:07] Vince Menzione: huge. [00:20:07] Ashleigh Vogstad: And, and it still is a really big deal, but these things are becoming. More and more common experiences. Very much so. We need to be there and in that conversation. [00:20:16] Vince Menzione: So how are you thinking about it? How are you directing your clients to behave or act around it? What are you, what are you doing exactly that we could take to this community perhaps and share with them. [00:20:28] Ashleigh Vogstad: I’ll bring it back to the authenticity piece because you need to have a product that delivers value first and foremost. There is, there is no substitution for that. Yeah, and what I would say is. One of my professors at Oxford, Eric Zow, he has this theory that I’m really digging into and finding very fascinating, which is that for the last several decades we’ve been in the attention economy, and that’s shifting to the trust economy. [00:20:55] Ashleigh Vogstad: Now the attention economy is about selling to human beings. Yeah. It’s about the, the business model is essentially that you need human being eyeballs on lists of recommendation links. Yeah. Whether that’s from Google or from, you know, searching, shopping on Amazon, you get this list of recommendation links and the economic engine that drives that business model is advertising. [00:21:19] Ashleigh Vogstad: Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines, or in other words, agents who are making purchases, s on behalf on your behalf. And an agent isn’t going to be razzle dazzled by some inauthentic story. [00:21:44] Vince Menzione: Yeah. [00:21:44] Ashleigh Vogstad: They’re gonna be looking for third party validation on Exactly. You know, they need to be sure that they’re making the right decision. [00:21:51] Vince Menzione: They’re gonna look at surveys, they’re gonna look at customer comments. Like if I went through my Amazon site and I was looking to see what people said about the purchase or the product and specifically Exactly. [00:22:01] Vince Menzione: The agent’s gonna do this on my behalf, is what you’re saying. [00:22:04] Ashleigh Vogstad: This is what I’m saying. Yeah. And, and. I believe that to layer on top of, you know, Eric Z’s philosophy, I’ve been thinking about this in terms of the hyperscaler world, and I think that this is the time to lean into co-selling partnerships. [00:22:18] Ashleigh Vogstad: Yeah, because being third party validated by somebody like AWS Microsoft and having all that co-sell data, what are your recent wins? Yes, that’s really high integrity, trusted data source for an agent to make a purchasing decision, and marketplaces are a key part of that. [00:22:35] Vince Menzione: So we’ll move from AI will take a, a more active role in the marketplace. [00:22:40] Ashleigh Vogstad: I definitely believe so. [00:22:42] Vince Menzione: Which makes total sense. I, you know, we’ve been doing this for nine or 10 years now, and when I was at Microsoft, we started co-selling. In fact, it was, uh, Aaron Feiger was up on stage yesterday talking about it. Right? January of 2016, co-selling began. [00:22:55] Ashleigh Vogstad: Mm. [00:22:56] Vince Menzione: And there were only a few companies doing it. [00:22:59] Vince Menzione: Right. So she worked with one of the very first ones that were doing it. Uh, the challenge we have today is there are tens of thousands of partner organizations in the marketplace that are all trying to get the attention of the Microsoft sellers. Hmm. As, or the Google sellers or the AWS sellers and tell their story. [00:23:19] Vince Menzione: And a seller only has so many minutes in a day, they have a quota that they have to hit. These quotas are tens, if not hundreds of millions of dollars of annual quota of cloud consumption. And I wanna sell my $50,000 widget, whatever it is. Yeah. Right. And I, I don’t understand why I’m not getting a callback. [00:23:38] Vince Menzione: And this, this is the dilemma we’ve faced because of, because of this, uh, scarcity of time and this over overwhelming of tech, you know. Tech, tech buyers trying to make this all happen, so now the AI can come in and help me solve for it as a seller, right? [00:23:55] Ashleigh Vogstad: The AI is definitely acting as an interface to make recommendations to field sellers in different organizations and. [00:24:04] Ashleigh Vogstad: To, to kind of take this on a, a tangent. Dupes. So a dupe. I know people of my generation, we’d think about this like a knockoff Right. You know, a knockoff handbag. [00:24:15] Vince Menzione: Yep. [00:24:15] Ashleigh Vogstad: Dupes have exploded. [00:24:16] Vince Menzione: Fake. Fake Rolexes. [00:24:18] Ashleigh Vogstad: Exactly. The fake Rolex for sure. And I think it was in December, P WC rolled out a survey. 81% of Gen Z were planning to purchase a dupe this holiday season. [00:24:29] Vince Menzione: That’s wild. [00:24:30] Ashleigh Vogstad: Dupes can be, you know, we gave luxury, good examples, but Louis [00:24:34] Vince Menzione: Vuitton and yeah. So, [00:24:35] Ashleigh Vogstad: but furniture, these sorts of things. And the important takeaway here for tech is the same principle will land, is that people are looking for value out of a product, not necessarily a name brand. AI is accelerating this whole process, and agents are gonna be looking at the same thing. [00:24:56] Ashleigh Vogstad: They’re looking for that authenticity in terms of the actual product value. So, you know, beware there’s lots of disruption happening in the market right now with this dupe mentality, which is actually a cultural shift talking about I appreciate value over a superficial. Brand name. In some cases, there’s also a, a small contrary trend where certain luxury goods are rising because yes, things are never that simple. [00:25:22] Vince Menzione: So you work with a lot of these tech companies, a lot of SaaS companies, is we, we call them ISVs, we also call them, uh, software development companies. Now we keep changing these acronyms around. Uh, there’s been a lot of, uh, consternation in that segment, I would say, around ai. Right, because a lot of them are getting told that they’ll be outta business in a few years. [00:25:43] Vince Menzione: Mm-hmm. I think Satya Nadella famously said this last year that SAS will go away. Right? He’s predicting the demise. How do you help some of these organizations to differentiate? And there’s some of these are huge value organizations. We have have them in the room with us, ServiceNow and Veeam and Adobe. [00:26:01] Vince Menzione: Um, how do you help them achieve their results? ’cause that’s what you, you know, your organization is really helping these organizations to achieve their pinnacle as a partner. What do you, what do you say to them now and how do you help them through this time? [00:26:16] Ashleigh Vogstad: I’m on the side of the fence that I really can’t see an organization ripping out something like Salesforce, Adobe, ServiceNow. [00:26:24] Vince Menzione: Agreed. [00:26:24] Ashleigh Vogstad: I mean that the amount of change management and. The extent to which these, these platforms are embedded, actually running and operating organizations. I personally, if, if we’re calling those companies, SaaS companies, I don’t agree that that layer is gonna go away. I mean, we’re seeing these organizations lean into AI in a huge way to borrow Microsofts. [00:26:50] Ashleigh Vogstad: Term, you know, they’re all becoming frontier firms. [00:26:54] Vince Menzione: Yes. [00:26:54] Ashleigh Vogstad: So where I would go to, to answer that question, we do work with many, you know, organizations on that caliber, on things like their marketplace strategy on how to light up the fields of different hyperscalers. It really does come down to things like having a strong drumbeat with the Microsoft field, celebrating your win stories. [00:27:15] Ashleigh Vogstad: Maybe that’s where I’ll land as Please do the marketer, because it sounds so simple, and I don’t know why we kind of continue to come back to this, but we’re talking about that third party validation and really, um, in order to have that, like what the hyperscalers want is you jointly celebrating success. [00:27:36] Ashleigh Vogstad: Here’s the kicker. Publicly. [00:27:38] Vince Menzione: Publicly, [00:27:39] Ashleigh Vogstad: you know, you need a customer story on your website, a press release that contains a quote from your customer. Ideally, also a quote from an executive at one of the hyperscalers. Like, actually lean in to live the value of your better together story. And when you do that, when you, when it comes around to partner of the year time, and we talk to you about, okay, what client stories are we gonna feature? [00:28:03] Ashleigh Vogstad: We’re even gonna know because when we Google you, we can see the public press of the joint wins that you’ve been celebrating. And I can tell you that that is a huge indicator on whether or not you’re well-placed to be in the 4% of partners who actually win Partner of the Year award’s. [00:28:20] Vince Menzione: Fascinating to me. [00:28:21] Vince Menzione: ’cause to me it would feel like table stakes maybe ’cause where we sit is ultimate partner and where this room sits with all the top partners that I just assume that everybody follows that. That, that guidance. [00:28:34] Ashleigh Vogstad: Mm. [00:28:34] Vince Menzione: And so this is really impactful and I want to get here because I know you spent a lot of time here and we’ve talked about it before, but I think the partner of the year awards, when we first met many years ago, that was a you, you’ve expanded the business, but that’s still a core mission and and value that you bring to the community and to the partner ecosystem is helping them through this process. [00:28:55] Vince Menzione: So I know that that’s gonna be coming up soon, so I thought maybe we’d spend a couple moments on that. [00:29:00] Ashleigh Vogstad: Partner of the Year awards, regardless of which partner, I mean, Salesforce has their own awards there. There’s more and more award programs coming out, and they’re a great way to celebrate the incredible work that your organization has done. [00:29:13] Ashleigh Vogstad: Jay McBain is brilliant on this. He’ll talk a lot about the increase in valuation. Yeah. The, the increase in stock valuation or the likelihood that if you’re looking to be acquired, that you’re acquired within 12 months of a partner of the year win it. It’s really impressive. There is strong business value there. [00:29:33] Vince Menzione: He like, he likes, he likes to tell the story of that when the award is handed to them and they go back into the audience, that the private equity people are all over them right then and there and making offers. I mean, that’s the visual that you get [00:29:47] Ashleigh Vogstad: and it’s very powerful. Yeah. Very powerful. It’s very powerful and it, it can make it worthwhile to invest in the process, but don’t invest in the process if you haven’t been investing in the process for the 12 months. [00:29:57] Ashleigh Vogstad: Prior, [00:29:58] Vince Menzione: exactly. [00:29:58] Ashleigh Vogstad: The Microsoft field or you we’re talking about Microsoft Partner of the Year Awards. They need to know about your win that that needs to be top of mind for them. Yeah. How much Azure revenue is it driving? Was it a huge marketplace? Build sales and. You know, one of the questions I get asked a ton, everybody wants to know how do we get money out of the hyperscalers? [00:30:20] Ashleigh Vogstad: How do I get access to marketing development funds or all these different programs? Yeah. You know, at Microsoft, some of these programs are like EI and customer investment funds or Azure Accelerate, you know, and there’s millions and millions and millions of dollars in these, these buckets of funds, but. [00:30:36] Ashleigh Vogstad: An interesting point of view is that it’s actually a scorecard metric for many people at Microsoft who have partnership roles for you to be drawing down those funds. [00:30:45] Vince Menzione: Yes. [00:30:45] Ashleigh Vogstad: You know, your interests are actually aligned here, and so again, when it comes to Partner of the Year awards, how much money have you pulled down? [00:30:54] Ashleigh Vogstad: How much have you been an activating partner of key Microsoft programs that they’re pushing? What are you doing with marketplace rewards? How are you resing? Those into your business. These are the types of things that you really wanna be thinking about. Sitting it. You know, this time of year we probably will get the awards were likely be due in July. [00:31:13] Ashleigh Vogstad: They haven’t officially announced timelines, but you’ve got a few months to start moving these pieces into place. [00:31:18] Vince Menzione: And there are quite a few of them. And to your point, Nina, when she was up on stage here yesterday, there were at least 10 or 12 award. Uh. Funding categories that were on her, that were on her slide. [00:31:31] Vince Menzione: Her partner, her partner slide. So, [00:31:33] Ashleigh Vogstad: and what great looks like for a partner is that you understand your end-to-end funnel as it is mapped to Microsoft’s SEM model, the Microsoft customer Engagement model. Mm-hmm. The first stage there, inspire and design. That’s really the marketing space of lead generation. [00:31:50] Ashleigh Vogstad: So how are you generating leads with webinars, in-person, event activations, digital campaigns, and then at the very end, in the fifth column, you have the Microsoft outcomes that you’re driving. Yes. Whether that’s Azure consumed revenue, marketplace build sales, co-pilot, monthly active usage, these sorts of things. [00:32:10] Ashleigh Vogstad: And in each of those SEM swim lanes. There’s Microsoft funding associated to it. And that’s one of the things that Nina Harding was showing yesterday. When and where does it make sense to make requests for EA funds versus Azure accelerate the MCI funding? There’s different workshop proof of concept funding, and those all fall at specific stages in that EM model. [00:32:33] Vince Menzione: And what you’re also pointing out in this conversation is that the co the partners need to understand that mm, they need to understand MM. We talked about it years ago. I’ve had, haven’t had anybody on stage recently talk about m You could probably take us through that if we wanted to devote some time here, uh, and then understand all of those categories and how to access those funds. [00:32:52] Ashleigh Vogstad: Yeah, it’s critical and. The number one place we point partners, if you want a quick overview of what that looks like is to Microsoft’s FY 26 solution playbooks. Nice. They’re available on the web for download. There’s, well, there used to be three, but they’ve added a few agen being, being one. So, so there’s a handful of, they had [00:33:11] Vince Menzione: simplified it, now they’re, now they’re expanding it back again. [00:33:14] Ashleigh Vogstad: Yeah, exactly. I think there’s now a breakout for security as well. Yes. So take a look at those playbooks. It will map programs and incentives very specifically to each solution area and to each sales play that are gonna be available to you. And then we’re always happy to guide people through the details [00:33:32] Vince Menzione: as well. [00:33:32] Vince Menzione: I love that. I love that. And reach out to the. Ashley is just amazing at this process. I’ve, I’ve watched her for years now, work with some of the top, what have become the pinnacle partners of Microsoft and with the award season coming up. So we wanna make sure we have a plug there. But I also wanna talk about like, podcasts with you. [00:33:50] Vince Menzione: Um, you’ve been on this podcast multiple times, been in the studio before doing this, and I understand you have your own podcast now. So tell us about that. [00:33:58] Ashleigh Vogstad: Yeah, Vince, I just wanna say. As a friend and a mentor. You’ve been so inspiring. Thank you. And I think from years ago when we met, there was this seed in my brain of, you know, I, I should really get out there. [00:34:13] Ashleigh Vogstad: And you talk a lot about growth mindset and fear setting is, is one of Tim Ferriss’s terms? Yes. And models. [00:34:21] Vince Menzione: I love Tim Ferris. I’ve been, been a fan of his for 10 years now. So that’s settled. We all got started with this. Sorry. Sorry, I [00:34:26] Ashleigh Vogstad: interrupt. No, no, not at all. [00:34:27] Vince Menzione: Yeah. [00:34:28] Ashleigh Vogstad: And. I think it’s just been, it’s been back there. [00:34:31] Ashleigh Vogstad: Yeah. That I’m really passionate around having voice is how I think about it. And as a marketing agency, we’re really amplifying the voice, um, or helping companies to find their voice, particularly in hyperscaler partnerships. And what better way to assist, you know, authentically the amazing people in our network, in our community and our clients than with our own channel where we can celebrate their stories and success? [00:35:00] Vince Menzione: Very cool. [00:35:01] Ashleigh Vogstad: So the podcast is called Transcending Tech. It’s about [00:35:06] Vince Menzione: very cool transcending tech. Just so you don’t [00:35:08] Ashleigh Vogstad: transcending tech. [00:35:08] Vince Menzione: It’s out there now. [00:35:10] Ashleigh Vogstad: It, we just released our first episode. Okay. I think two days ago. [00:35:13] Vince Menzione: So by the time we’re live, yes. We’ll, we’ll be able to access it. Good. [00:35:17] Ashleigh Vogstad: You will be able to access it. [00:35:18] Ashleigh Vogstad: The first episode is with Alyssa Fit. Patrick from Elastic. [00:35:21] Vince Menzione: Oh my goodness. [00:35:22] Ashleigh Vogstad: And the concept of the podcast, it’s long form and it’s really about getting to the people behind the platforms. [00:35:29] Vince Menzione: Very cool. [00:35:29] Ashleigh Vogstad: And to the stories that transcend technology. So we’re here to get to know the human beings behind. Agents. [00:35:38] Vince Menzione: Yeah. [00:35:38] Ashleigh Vogstad: And taking the time to, to go in deep and really explore that. [00:35:43] Vince Menzione: So I am excited to see all the developments here with the, with the podcast. And you’re gonna be joining us again. You were just here, you in Boca. But you’ll be joining us again in Bellevue. Not too far a little bit. Closer ride or travel, uh, for you to come to Bellevue. [00:35:57] Vince Menzione: We’re gonna be hosting the first ultimate partner live, which is our larger events in this beautiful facility, this new Intercontinental hotel, which is fabulous. And, uh, you’re gonna be taking a more active role. Your leadership around AI is. Palpable and we’re gonna love to have you on stage and talking through some of the changes. [00:36:17] Vince Menzione: I, I suspect by the time we get to Bellevue we’ll have a lot more to talk about. That hasn’t even happened yet. [00:36:23] Ashleigh Vogstad: Yeah, I’m really excited. I’ll have been through my next cohort at at Oxford, kind of coming out hot from there back to the Pacific Northwest, and really excited to just share the learnings and Awesome. [00:36:35] Ashleigh Vogstad: Genuinely. It’s also helping me in my own research, really formulate particularly around the role of ag agentic AI in hyperscaler partnerships. [00:36:43] Vince Menzione: That’s so cool. And then what I’ll say is this, and I don’t know, we on the space perspective, and I’ll, the team will probably hang me for this because we haven’t done it yet, but if you wanna bring the podcast along with you, there might be, we’ll see if we can find an extra room for you to set up. [00:36:58] Vince Menzione: If you wanna do some interviews while you’re. In, at the event. So [00:37:02] Ashleigh Vogstad: you’re so generous, Vince. [00:37:03] Vince Menzione: That’s [00:37:04] Ashleigh Vogstad: amazing. [00:37:04] Vince Menzione: Thank you. Again, I can’t say for certainty yet, but, uh, let’s see, let’s see what happens with that. So, uh, let, let’s, uh, you know, I always, we, we have known each other for years and I just assume everybody knows this amazing Ashley sda. [00:37:19] Vince Menzione: But, um, we always, I like to ask this question because it helps us kind of dig in a little bit about you personally. And it’s my favorite question. I ask all my guests this question now, and it’s, um, you’re hosting a dinner party, Ashley, you are, pick a pace, place, you wanna have this dinner. We could talk about parts of the world. [00:37:36] Vince Menzione: You’ve traveled all extensively. Uh, and you can invite any three people, guests from the present. Or the past to this amazing dinner party you’re throwing. Whom would you invite and why? [00:37:52] Ashleigh Vogstad: It’s a beautiful question, Vince and. Instantly I go to a place in terms of the location, since you asked that part, which was surprising. [00:38:01] Ashleigh Vogstad: I, I like that is my home. I, I love where I live up in Whistler, Canada and [00:38:08] Vince Menzione: I hear it’s beautiful. I haven’t been yet, [00:38:10] Ashleigh Vogstad: it’s so gorgeous and it’s, it’s my own sanctuary. You know, I live on a plane 75% of the time and coming back to that place is really grounding for me. Yes. So, so I would love to have it at, at my home and to invite. [00:38:24] Ashleigh Vogstad: Pippa Malrin would be one. She, Pippa [00:38:26] Vince Menzione: Malrin. [00:38:27] Ashleigh Vogstad: Yeah. She’s sure. I get an advisor to the White House for many administrations. Okay. She’s an economist and she just has really interesting perspective on geopolitics. Uh, I follow her on Substack ’cause she’s a big substack. Okay, now [00:38:41] Vince Menzione: I need to look. This is awesome. [00:38:42] Vince Menzione: The [00:38:43] Ashleigh Vogstad: mal, she’s fantastic. I would say Dr. Lisa Sue, the CEO, Dr. Lisa of a md. [00:38:49] Vince Menzione: Okay. Yes, yes. I know a little bit about her. [00:38:51] Ashleigh Vogstad: So she was one of Time Mag, I think she was the only woman in Time Magazine’s, group of people of the year, which was basically this AI cohort in including, you know, the Elon Musks of the world. [00:39:03] Ashleigh Vogstad: Uh, it’s just so impressive what she’s doing with leadership in a MD. I don’t think it’s as public as. Anybody else who is on the cover of that magazine, but it’s incredibly powerful. [00:39:14] Vince Menzione: Yeah, they’ve made a com uh, turnaround’s probably not the right word, but it seems like they’ve made a tremendous, uh, gains turnaround probably in the last few years. [00:39:23] Ashleigh Vogstad: I would say that many would say turnaround. And then lastly is Dr. Fefe Lee, who. For those in the AI space, particularly AI research space. I mean, she’s arguably number one. Um, she’s leading at Stanford currently. [00:39:37] Vince Menzione: Wow. This is gonna be a heady conversation, but you know, I love conversations. So if you don’t mind, maybe I’ll bring dessert and come, come in for a few moments, maybe do some podcast interviews there. [00:39:48] Vince Menzione: How’s that? [00:39:49] Ashleigh Vogstad: That sounds absolutely perfect, Vince, [00:39:50] Vince Menzione: so, so good. So good to have you here today. So great. Good to have you in the studio again, and, uh, excited for transcends and all the great work you’re doing. Um. This time with ai. I think you, uh, we talked about this a little bit last night. I think you’ve made some really wise, personal and professional decisions about how to lead and how to take this forward and not kind of rest on your laurels, which you see so many organizations do People fear change [00:40:17] Ashleigh Vogstad: Hmm. [00:40:18] Vince Menzione: And you embrace it, which is just, it’s astounding to me that you do that and, um. I look forward to working with you in the future and for years and years to come. So I will ask you one more question though, because we are still at the precipice of these tectonic shifts and we’re still early in 2026. And so for our listeners and our viewers today, what would be the one thing you would tell them that they need to go do now that possibly they haven’t done yet as they prepare for 2026 and beyond? [00:40:52] Ashleigh Vogstad: The generic phrase would be, be curious, but if we want an action, it would be go build an agent. [00:40:59] Vince Menzione: Go build an agent [00:41:00] Ashleigh Vogstad: if, if you haven’t already. Yeah. And, and I’m, yeah. Speaking hopefully to like a business audience, you know, to, to anyone. Yeah. Really, um, find something that is interesting that you’re passionate about. [00:41:12] Ashleigh Vogstad: A, a use case that it doesn’t have to be some big thing. It could be quite mundane, but just something that’s gonna help you in your role. It’s, you know, what is creativity is an interesting question, and I can tell you that sitting down and hands-on keys and actually creating something is, is a beautiful, powerful experience. [00:41:32] Vince Menzione: Yeah. Awesome. All right. We’re all gonna go create agents this weekend, so thank you for listening. Thank you for viewing the Ultimate Guide to partnering on our YouTube channel, ultimate Partner, and on each end of your platforms at the Ultimate Guide to partnering. Thank you for being with us and supporting us all these years. [00:41:50] Vince Menzione: Thank you. Don’t forget, ultimate Partner Live is coming soon, May 11th through the 13th in beautiful Bellevue, Washington. I hope to see you there.
Anthony Lee joins the Free Outside Podcast for a deep, honest conversation that starts in Vancouver, Washington (not Canada) and runs all the way to Boulder, Colorado, and 30 completed 100-milers.Anthony opens up about growing up sedentary, finding fitness through family, and the non-linear reality of turning your life around. We talk about bad decisions, real consequences, therapy, and the support system that helped him rebuild. Then we shift into what he does best, racing hard mountain ultras like Ouray 100 and Hurt 100, and why he keeps choosing the toughest courses.We also get into travel, his engagement story in Japan (yes, the ring lived in a fanny pack for two weeks), sponsorship, and how it actually happens, plus what Anthony would fix in trail running right now, from social media noise to making the sport more welcoming and more diverse.Topics we cover-Growing up in Vancouver, Washington and finding running later than most-Setbacks, consequences, and the role of therapy and family support-Moving to Colorado after winning High Lonesome 100-Why Anthony loves 100 milers (and why his race schedule is “chaotic”)-Favorite races, Yurei 100, Hurt 100, and what makes them special-The mental checklist for surviving low points in ultras-Engagement in Japan and traveling outside of race season-Diversity in trail running, barriers to entry, and representation-Sponsorship, persistence, and building a career as an athlete-What's next, Golden Ticket races, Western States, Hardrock, and maybe BarkleyFollow Anthony online: https://www.instagram.com/anthonyclee94Support our Sponsors: Sawyer: https://sawyerdirect.net/Janji (code: Freeoutside): https://snp.link/a0bfb726CS Coffee: CSinstant.coffeeGarage Grown Gear: https://snp.link/db1ba8abChapters00:00 From Vancouver to Boulder: A Journey Begins08:50 Finding Fitness: The Shift from Sedentary to Active14:06 Overcoming Challenges: The Road to Trail Running20:37 Love and Support: The Engagement Story24:05 Racing Passion: The Ultra Running Experience29:53 Exploring the Challenge of Ultra Races34:02 Mental Strategies for Endurance Racing35:06 The State of Trail Running: Community and Inclusivity38:17 Diversity in Trail Running: Progress and Challenges42:24 Personal Experiences and Representation in Running47:13 Future Goals and Aspirations in Running50:11 The Journey to Sponsorship in Running55:23 How Running Transformed My Life57:41 Community and Support in RunningSubscribe to Substack: http://freeoutside.substack.comSupport this content on patreon: HTTP://patreon.com/freeoutsideBuy my book "Free Outside" on Amazon: https://amzn.to/39LpoSFEmail me to buy a signed copy of my book, "Free Outside" at jeff@freeoutside.comWatch the movie about setting the record on the Colorado Trail: https://tubitv.com/movies/100019916/free-outsideWebsite: www.Freeoutside.comInstagram: thefreeoutsidefacebook: www.facebook.com/freeoutside#Trailrunning #Runningnews #Outdoors #Outdooradventure
Frazer Rice and Bram Weinstein, the “Voice of the Washington Commanders,” discuss the shift in sports media for entrepreneurs. The current state of sports journalism is in flux, especially with the decline of the Washington Post’s sports section and its implications for local coverage. We explore the opportunities that come from this void. (Including the potential for new media ventures and the challenges of monetizing content in a fractured media landscape). The discussion also touches on the future of the Washington Commanders, the importance of audience engagement, and the evolving nature of podcasting and digital media. https://youtu.be/O0syDGcSkvU https://open.spotify.com/episode/3Ut9QRj7X9QD1pGEA6y6qt?si=39nLO2reQ8SK_nj0zenzDA Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com) Takeaways The Washington Post’s sports section closure is seen as a significant loss. There is a growing opportunity for new media companies to fill the coverage void. Monetizing media ventures requires innovative strategies and diverse revenue streams. Podcasters face challenges in gaining audience traction and monetization. The Commanders’ future depends on effective roster changes and health improvements. Engagement with the audience is crucial for media success. Digital platforms like YouTube provide exposure but limited revenue. The media landscape is rapidly changing, requiring adaptability. Local sports coverage is essential for community engagement. The importance of maintaining journalistic integrity in a changing media environment. SPORTS MEDIA FOR ENTREPRENEURS CHAPTERS 00:00 The State of Sports Journalism 02:59 Opportunities in Media 06:07 Monetizing Media Ventures 09:05 Navigating Podcasting Challenges 11:59 The Future of the Commanders 15:06 Engaging with the Audience DISCOVERING BRAM, THE COMMANDERS, AND AMPIRE MEDIA BRAM on SPOTIFY AMPIRE MEDIA ON YOUTUBE AMPIRE MEDIA WEBSITE Transcript of “SPORTS MEDIA FOR ENTREPRENEURS” Frazer Rice (00:00.686)Welcome aboard, Bram. Bram N Weinstein (00:02.551)Hey, Frazer, how are you? Frazer Rice (00:03.736)Doing great. The last time we spoke it was about three days before the Chicago Hail Mary, so I’m viewing that as good luck. That must have been something having to call that game. Bram N Weinstein (00:14.071)That was part of the most magical season I’ve ever been a part of. Not only first ever for the franchise, but 12 and five, NFC championship game, hadn’t done that in a generation. It was pretty incredible, yeah. Frazer Rice (00:28.652)No, as a skins fan, now commander’s fan, it’s been a long time, but it was a wild ride. One of the things that’s happened recently, which I know strikes near and dear to your heart, and frankly, for people who grew up sort of following it, has been, I guess, kind of the evisceration of the Washington Post sports section. And it’s got all sorts of impacts. But from your perspective, How do you make sense of that and what does it look like going forward for a city essentially that has all the major sports and the major paper not really covering it? Bram N Weinstein (01:09.719)I don’t make sense of it. I don’t understand it. I think at its core, The Washington Post is two things. It’s one of the most important publications in the world as the paper of record in the most powerful city in the world and the democratic center of the world. But it also is a local newspaper for one of the top 10 markets, top five markets in the country. And the idea that it would not cover its sports teams, or Metro desk, which, I know, you know, for our purposes, we focused a lot on the sports desk being shuttered. The Metro desk is too. So the Washington Post not covering the mayor’s office, city council meetings like in especially in these political times where, you know, the district budget is held by the federal government. To me, it doesn’t even it doesn’t compute that that wouldn’t exist. as far as like the sports section goes, which I think is like the lesser of the two real problems with this, but obviously is a real problem is, you I think for me, it feels like a death. I grew up reading the Washington Post. A lot of the reasons why I wanted to do what I wanted to do was through osmosis of reading Tony Kornheiser and Michael Wilbon and Tom Boswell and all of the great writers that came through the Washington Post. And I just don’t really understand how it’s not within the business model to be part of this. At the same time, you know, it does open opportunities for entrepreneurs like myself who have media companies and are always looking for new talent and always looking for openings. And I can tell you that void is going to get filled. But I do think it is sad that the Washington Post could not figure out a way to modernize itself to allow its coverage to continue for its loyal readership. This is a local paper that isn’t covering local news. That is astoundingly terrible in terms of a business practice to me. Frazer Rice (03:14.317)It’s weird because from my perch here in New York, I work across the street from the New York Times building and there’s a little bit of sort of guffawing that the New York Times has turned into a gaming company and sort of a media company second, which has helped to subsidize its continued commitment to long form journalism. But even then, I mean, it’s really focusing on arts and leisure and cookbooks and wordel and all sorts of things like that. And it’s a shame that the Washington Post either couldn’t pivot in that direction or otherwise make sense of things. Bram N Weinstein (03:48.727)Is the business model of media the same that was no. so there are a few things that play here to be fair. I’m not asking Jeff Bezos to lose money. You know, like, or just be the beneficiary to subsidize something, but you do bring up a point, which is. And I read this quote recently from, the old ownership group, the Graham family, who basically said. “You know, the newspaper is a grocery store. Like you are supposed to go in there and pick all the different things that you want. And hopefully there’s something for everybody or hopefully a number of things for everybody. And in modern times, the New York Times has done a very good job of putting together a new modern grocery store for people. So there’s a variety of different things that does subsidize the important work that it does. And in the end, like to me, the New York Times and the Washington Post and maybe the Wall Street Journal. Are the three most important newspaper entities, if you can call them that, in the United States of America. And for one of them to not understand their role in protecting democracy, in covering our world, in informing the readership, whether it’s locally or nationally, to me is an absconding responsibility. So I don’t know what the answer is. Again, I’m not like demanding Jeff Bezos just…money to keep things subsidized. Like it is a business and I understand that, but there must have been better ways to go about it or maybe, you know, sell it to someone who does have ideas because it’s important for its foundations to remain intact. And so I just, you know, for me, it’s, been hard to digest, honestly. And like to your original question of like, like, how do you make sense of it? I really don’t. I don’t make any sense of it. Frazer Rice (05:39.692)Well, you also now have a fledgling media company and I’m a devourer of yours and Kim’s and Standix podcasts and I learned something from it each time. I see an opportunity there if major component of the media establishment in the area is abdicating its role, not only to the major sports that aren’t getting covered as much. There’s an opportunity there. But even like the local hotbed sports like lacrosse, they’re completely ignored, I would imagine. And that might be a way to sort of get some grassroots component going. Bram N Weinstein (06:17.195)Yeah, we also here with my company Empire see the opportunity, unfortunately, but we do. And there’s a lot of talent that is available. There is a void in coverage. We know, you know, the size of our community, the appetite for sports. And so, you know, I don’t want to say too much, but we are actively seeking partners to expand in a pretty large way if possible. So Frazer Rice (06:24.045)Right. Bram N Weinstein (06:46.067)We’re working towards that and I’ve been working towards that and moving very fast in the hopes that we’re not the only ones thinking this like you. There’s a lot of people thinking there’s an opportunity here. I wish it wasn’t the opportunity that it is, but it has presented itself and it’s an opportunity that we intend to see through. So we are actively speaking to a number of different interested parties about funding a major expansion of what we’re doing. Frazer Rice (07:11.379)Really cool. Well, I’ll be sure to keep an eye on that as it develops. When you’re thinking about sort of the money making aspect of it, we don’t do things for free and it’d be lovely if we all had time and disposable income to do that without giving away the playbook because you’re raising money and you don’t want to give that up necessarily. But how do you think about that in terms of delivering value for sponsors or advertisers or the general audience? Have you made any…sort of commitment strategy-wise there. Bram N Weinstein (07:42.197)Yes, digital audio video forward. You know, I also believe in enterprise journalism. I also very much believe in long form journalism, but the audience appetite for it is limited. And so you do have to subsidize it. And that comes in the form of a number of different properties repurposed for different platforms in various ways, podcasts, video shows, YouTube. All offer opportunities to monetize the same content. I have been studying very closely the things the New York Times has done and thought about what kind of engagement tools would be necessary to be an added perk for those who would end up probably subscribing to a situation like this. So there are a lot of different types of financial models. One is subscriptions. in a variety of different ways, whether it’s premium content, newsletters, one of them is obviously advertising, which would come with YouTube or different streaming channel, streaming network, podcasts, obviously, sponsorship, which could go across the board for all of the different categories. And, lastly, live events. And this is something that we are very capable of doing as well. So there are a tremendous amount of different models to make money. None of them are easy. And because the audiences are so fractured, I think you have to find ways to make financial streams in the same content in various different forms. But we’re willing to do that. And we’ve already kind of done that with what I’ve done with Empire on a very limited role, which is why we think we’re ready to make this expansion and move. But we need an investor to buy in and to the investors, I would say to them, we intend to make you money and we intend to be something that could be purchased in a three to five to 10 year plan. So we understand the importance of making sure that the investment is paid off in the end as well. Frazer Rice (09:52.205)Cool. Are you thinking about expanding into other subject matter areas? you’re in DC, so politics, guess, would be a natural fit. Right. Bram N Weinstein (09:59.965)Not really. And I wouldn’t personally, like, I just don’t feel like that’s my expertise. So no, but like, could we be something like the ringer where you’re looking into culture, you’re looking into arts, music, dining, those types of things? Yeah, I think like that’s something I’m not sure that I would move fast into a realm like that. Like we see the void in sports coverage for this marketplace. We would like to fill that void. And whatever we do after that would be dabbling in those spaces to try to, again, find new ways to find new audiences. But we want to go with our core products first. And certainly for me personally, the politics world is completely above my pay grade. So I’m out of that. Yeah. Frazer Rice (10:46.028)It’s above everybody’s I think if anybody could figure it out It’s it’s one of those Rubik’s cubes that it’s not worth solving oftentimes So, you know one of the things I don’t know if I’d struggle with or I’m Would like to expand on my front is just getting my podcast out to more people and the concept of discover ability and one of the strengths that I think you have Is you know your current position in traditional media with the commanders? Keim has it a little bit with ESPN, Ben Stendig has it with his Substack, which isn’t traditional media, but there’s different outflows on that front. How do you view that competitive advantage in terms of getting the message out and almost having a bit of a head start over some of the other possibilities out there? Bram N Weinstein (11:30.175)Yeah, well, I think there was always like, you know, for the podcast world. Yes, anybody can do a show and you know, they could be good. The reality is, though, you know, the people who already have stakes in the marketplace, at least from name value, are always going to have a head start. It’s going to come down to how you market yourself and how you go about getting your show out there as much as possible. The reality is you need some level of a robust social presence to get to as many eyeballs or ears as possible. And if you don’t, then you typically have to kind of go down a paid route of making sure that it gets into algorithms. And so it’s a hard climb, like for sure. You know, like when podcasts and kind of open the gates for everybody, same thing with YouTube, like Frazer Rice (12:14.54)Mm. Bram N Weinstein (12:23.444)You know, there’s going to be a lot of success stories. There’s going to be a lot more people who are either doing it for love of the game, but not for money. And that’s just the reality of how much time any person has to give up to content. And secondarily, who can get to enough of an audience to make it worthwhile? As you probably know, you need thousands of downloads to really make any kind of real money at all on a podcast episode. Getting to thousands of downloads. doesn’t sound like a big, like if I said, you have to get to a thousand, like a thousand doesn’t sound like a lot for one episode, but it’s way harder to do. wager a guess that 90 % of podcasts do not reach 1000 downloads per episode. So it’s a very hard number to reach. And if you really want to make money, money on it, we’re talking about getting 10,000 an episode. Sure, anybody like myself that has various different platforms I can use to promote my own shows has a head start in that manner. And that would always have been for anybody in traditional media who had a following to start with, if they were willing to jump into the digital side quickly, they were always going to have a head start because they already had an audience that was built in. It was just converting them. Frazer Rice (13:39.572)You know, and for me, the conversion isn’t so much, you know, buying pillows or mattresses from the advertising that comes on the show. I don’t have any advertisers. The ROI for me is, in a client, one client, maybe listening to it and then calling up. And all of a sudden that pays for everything, in sort of my day job. Bram N Weinstein (13:52.992)Yes. Bram N Weinstein (13:57.813)Yeah, well, I think you’re actually looking at it the right way. Like, could your show end up having a big audience? Yeah, of course it could. But like, the reality is for most people who are doing podcasts for the other purpose, which is either marketing, client curation, branding, like those have extraordinary value to like my company’s done a lot of B2B type podcasts. And I explained this, you know, to them, and most of the people I work with aren’t looking, they don’t think they’re going to be Pat McAfee. But like, they understand that like, The value in doing this well is going to get paid back exponentially in client curation, marketing, entering new market spaces, expanding business opportunity, because it done well, it can really have that kind of benefit for you. Frazer Rice (14:43.563)How do you make sense of all the different platforms that are out there? You know, I converted to video because ignoring YouTube meant basically ignoring Google and I was like, well, that’s dumb. I know, Spotify’s out there. iTunes has just converted to video. And then you’ve got all the different podcasts, platforms, et cetera, et cetera, et cetera. How do you, it just seems like it changes weekly in many ways as to what’s in favor, what’s not. When you’re making a bet on your company, how do you deal with that? Bram N Weinstein (15:06.996)Yeah. Yeah, think. Yeah, it’s hard. Things have changed a lot. Like, for the most part, we double up our podcasts now and they’re taped on video. So they’re disseminated with not a tremendous amount of production value behind them. And of course, you know, used as audio podcasts as well. So it’s a two in one situation. And we find that YouTube. The advertising dollars there are very small, but the exposure, not unlike when we were talking about kind of marketing yourself, the exposure of being there, if you can get thousands of views, often offers up a lot of different opportunities. Sponsors prefer to be visually seen than just audibly heard. So like in both of those cases, they can be beneficial. like we don’t frankly make a lot of like we have on YouTube. We only have two primary shows with Empire Media that are on YouTube on our channel. We have about 18,000 subscribers now and we get on an average month like 127,000 views between just the two shows, which is a lot, know, especially for like a niche thing where we’re really just talking about one thing, the commander. So we’re like, we’re not expanding out much more than that. So it’s a very niche thing and yet we’re getting a really, really sizable number. Frazer Rice (16:11.787)That’s good. Bram N Weinstein (16:25.15)If I told you how much money we get paid for that, you’d laugh like it’s it’s pennies on the dollar. But the exposure of having it and the amount of views and impressions that it generates gets us sponsorship opportunities because people want to be part of that. And that’s where the real opportunity comes with YouTube. As far as like using Facebook Live, IG, like TikTok, I suppose. Like. I don’t know, like I don’t think you can be everywhere. I think the idea is to try to be, I think you’re talking to different audiences on each of these things. So I don’t think it’s one size fits all. And it has to be worth it. For me, it has to be worthwhile. Like, is there a reason why we’re there other than we’re just trying to get people but if there’s no benefit of a carryover beyond it and it just happens to hit their feed, but we’re not getting any sponsorship money out of it or any activation out of it? Well, then what was the point? So I’m always looking for right places to be. But there has to be an incentive structure that makes sense, either true carryover audience growth or obvious sponsorship opportunity. Frazer Rice (17:32.076)The cost of coordination of all of that too starts to overwhelm. I know you’ve got a schedule to keep here. I would be silly not to ask about my commanders a little bit. Two new assistant coaches, offensive and defensive coordinator, lots of changes coming in terms of personnel and hopefully sort of a rethink of Jaden and hopefully a lot better health going into next year. But… Bram N Weinstein (17:36.17)Yes. Yeah. Frazer Rice (17:59.84)Potentially better division in many ways, how do you see things going forward? Bram N Weinstein (18:04.71)I don’t know what their team looks like yet. So this is like a hard question to answer because I think they’re going to be very aggressive in free agency and then obviously they have the seventh overall pick. I kind of need to see what their roster looks like before knowing. I you know, David Blough been here the last couple of years. He is one of these very young, very impressive people. I’m glad they kept him in the building. It’s a big ask to jump from where he was to go to offensive He at least is talking a big game like he’s ready for this and I hope he is, you know, like we’ll have to see. I think a lot of it will have to do with the quarterback stays healthy and that just didn’t happen a year ago and the whole team didn’t stay healthy. So they fell apart and you know, like I don’t think health was the only reason they had the record they had, but I think the health made it worse than it could have been like their record probably would have been a little more respectable if the health wasn’t as bad as it was. Hopefully Jayden stays healthy. He’s fine now. So hopefully he stays healthy and on defense Deonte Jones. This is his first opportunity doing this but he’s actually been in the league for 20 years and he’s worked with every almost every major defensive coordinator up until this point So he feels like someone that’s been overdue for an opportunity. I like the system He’s coming out of does he have the personnel to win with I don’t think right now and that’s why I’m like Let me see what they do in free agency. How much money do they spend at what positions? How are they looking to upgrade that side of the ball? And if they bring in what I think will be two, three, four new starters, whether it’s via the draft and free agency combined, then I think we could have a different conversation about what I think it’s gonna look like, because I kinda need to see what the roster looks like first. Frazer Rice (19:44.691)No, there’s so many holes in the free agency component. Not to pin you down on a record going into next year, because we don’t even know what the components are going to be. To that end, as you said, the injuries were a real problem. Everything that possibly could go right in 2024 didn’t in 2025. How does that work over the course of time in terms of regression to the mean? Is just every season completely different or is there something that carries over? Bram N Weinstein (20:19.542)So 2023 was nothing like 2024, which was nothing like 2025. So we’ve had a roller coaster for sure. Um I last year was a surprise like. If you had told me the beginning of the season look like the schedules too hard. They had too many injuries. They went 9889 didn’t make the playoffs. I would have believed you. You know, like it’s just things were just harder to try to replicate. I didn’t expect what ended up. So can they flip that back around and be more competitive again? I do believe so. I also agree with something you said, which was. Right now and again don’t know what the teams look like exactly yet, but I do think the division on the whole will be better. The Giants will be better coached for sure. They have a lot of defensive talent and we’ll see if Jaxson Dart takes another step. And if that’s the case, the Giants may be more formidable than they’ve been in 10 years. The Eagles are still going to have a very, good roster. No matter Frazer Rice (21:04.938)Mm-hmm. Bram N Weinstein (21:16.106)Whatever they do this off season, even if it includes moving off of a couple of primary people, they still have an extremely strong high level roster. And I like how the Cowboys pivoted from Micah Parsons. I know it hurt them last year, but I do like what they did in the return that they got since. So they play their cards right. They could be in line to really make a jump back this year. Like they’re the ones that feel kind of ready to me. If they play their cards right and if they don’t end up, which is the second part, which is never they avoid, they never avoid this. They turn themselves into a circus. So if they could ever stop turning themselves into a circus, I think it would serve them. You know, I think it would be a very positive outcome for them, but their owner doesn’t live in that world. He likes to be a ringmaster. And, you know, I think that that’s probably more than anything been the hindrance to them winning a Super Bowl over the last. Frazer Rice (21:55.004)You Bram N Weinstein (22:14.422)30 years, they’ve had good enough teams to do it. They just don’t and I think they get in their own way. But you know, maybe this year’s a little different for them. Frazer Rice (22:21.364)No question. Alright, how do people find Ampire and sample all the different media that you’re putting out there? Bram N Weinstein (22:31.766)YouTube is Empire Media AMPIRE. We have our YouTube page. You can find that there. My show is under my name, Bram Weisside Show. John Keim Report covers the commanders and Last Man Standing is Ben Standing’s show. And who knows, maybe in four to six months, we’ve got some new offerings. I’m hoping that’s gonna be the case pretty soon. Frazer Rice (22:51.466)Terrific. Thanks for coming on, Bram, and rootin’ for your success. Bram N Weinstein (22:55.414)Thanks a lot. Take care BRAM on “WEALTH ACTUALLY” three days before the JAYDEN HAIL MARY Keywords: sports journalism, Washington Post, media opportunities, podcasting, Commanders, monetization, audience engagement, digital media, sports coverage, media landscape Titles The Decline of Sports Journalism Seizing Media Opportunities https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/
The conversation revolves around the 256 Foundation's mission to dismantle the proprietary mining empire and promote open-source solutions in Bitcoin mining. The speakers discuss the challenges faced by miners due to proprietary hardware and software, the importance of reference designs, and the potential of heat co-production in mining. They also highlight the core projects of the 256 Foundation, including Mujina and Hydro Pool, and emphasize the need for community involvement and support to drive innovation in the mining space.TakeawaysThe 256 Foundation aims to dismantle the proprietary mining empire.Open-source solutions are essential for the future of Bitcoin mining.Reference designs serve as inspiration and building blocks for innovation.Heat co-production can significantly enhance the utility of mining operations.The 256 Foundation has four core projects to open source the Bitcoin mining stack.Mujina aims to be the Linux kernel project for Bitcoin mining.Community support is crucial for the success of open-source projects.Testing and debugging tools are necessary for effective mining operations.Verification of shares is vital for trust in mining pools.Engagement with the community can lead to better mining solutions.Chapters00:00 Welcome to Bitcoin Park01:54 Challenges in Bitcoin Mining05:48 Hedging Risks in Bitcoin Mining09:53 The Evolution of Hash Rate Derivatives15:54 Miner Management and Market Dynamics22:09 Monetizing Bitcoin Volatility25:45 Future Products for Risk ManagementKeywordsBitcoin, mining, energy, risk management, hash rate, derivatives, volatility, CleanSpark, Bitcoin Park, financialization
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Episode #493: The entry point was children. During the reform period, as the Myanmar military and other armed groups feared making concessions that would affect the battlefield, international mine action specialists sought common ground by emphasizing civilian protection."The civilians were the victims, and everybody could see that it was not a good thing to have young children being killed or wounded by the mines," says Pascal Simon, a veteran humanitarian mine action and national capacity development officer. “Everybody wants to save lives and protect civilians, in theory.”In this episode, Simon reflects on his work in Myanmar from 2016 to 2020 and the delicate process of expanding mine action education in contested space. He describes how it was importantto "try to remain open and neutral" in an attempt to focus on prevention rather than blame. Simon says this neutrality allowed mine risk education to be gradually integrated into education and social welfare networks, including in EAO-controlled areas and refugee communities in Thailand.Progress culminated at the 2019 National Mine Action Conference, which brought together civilian ministries, military representatives, international organizations, and ethnic actors, putting "the government in the leading seat" to discuss landmines as a national humanitarian issue. The workshop concluded with the need to establish a National Mine Action Authority.The proposed authority never materialized. When the 2021 military coup abruptly ended the transition period, it dismantled both the coordination infrastructure and the trust that had been built.Throughout the interview, Simon returns to the importance of trust, consistency, and neutrality, engaging with all actors. Engagement with the military, which risks legitimization, remains a critical tension for international organizations. "We have to talk to everybody, at least to try to and, of course, we have to make sure that they're not using us," Simon says.
In this episode, I recap the second day of Field of Dreams and focus specifically on what I believe is one of the most crucial — and often overlooked — aspects of our work: engaging parents. We know CCPT works. We know the research supports it. But none of that matters if families drop out before the process has time to unfold. Attrition rates in CCPT are high, and most parents leave before the seventh session. That reality forces us to look inward. If parents are anxious, pushy, resistant, or distant, that is not simply a "difficult parent" problem — it's often a breakdown in how we are building trust. I walk through two core frameworks: the Therapist Trust Triad and the Parent Partnership Pathway. The Trust Triad challenges us to evaluate ourselves in three domains — internal regulation, external clarity, and relational positioning — and to identify where our own breakdown may be occurring. The Parent Partnership Pathway reminds us that understanding and buy-in develop slowly over time. Parents in crisis cannot absorb everything about CCPT all at once. Engagement must be intentional, paced, and strategic. It's not about talking more or explaining more — it's about building trust in a way that allows families to stay long enough for the model to work. The Field of Dreams training is now available on demand. You can get more information at playtherapynow.com. If you've ever wondered where you truly are developmentally in the model — and what it would take to move toward genuine mastery — this framework gives you the path. When we build depth before height, the entire field changes. PlayTherapyNow.com is my HUB for everything I do! playtherapynow.com. Sign up for my email newsletter, stay ahead with the latest CCPT CEU courses, personalized coaching opportunities and other opportunities you need to thrive in your CCPT practice. If you click one link in these show notes, this is the one to click! Topical Playlists! All of the podcasts are now grouped into topical playlists on YouTube. Please go to https://www.youtube.com/kidcounselorbrenna/playlists to view them. If you would like to ask me questions directly, check out www.ccptcollective.com, where I host two weekly Zoom calls filled with advanced CCPT case studies and session reviews, as well as member Q&A. You can take advantage of the two-week free trial to see if the CCPT Collective is right for you. Ask Me Questions: Call (813) 812-5525, or email: brenna@thekidcounselor.com Brenna's CCPT Hub: https://www.playtherapynow.com CCPT Collective (online community exclusively for CCPTs): https://www.ccptcollective.com Podcast HQ: https://www.playtherapypodcast.com APT Approved Play Therapy CE courses: https://childcenteredtraining.com Facebook: https://facebook.com/playtherapypodcast Common References: Cochran, N., Nordling, W., & Cochran, J. (2010). Child-Centered Play Therapy (1st ed.). Wiley. VanFleet, R., Sywulak, A. E., & Sniscak, C. C. (2010). Child-centered play therapy. Guilford Press. Landreth, G.L. (2023). Play Therapy: The Art of the Relationship (4th ed.). Routledge. Landreth, G.L., & Bratton, S.C. (2019). Child-Parent Relationship Therapy (CPRT): An Evidence-Based 10-Session Filial Therapy Model (2nd ed.). Routledge. https://doi.org/10.4324/9781315537948 Benedict, Helen. Themes in Play Therapy. Used with permission to Heartland Play Therapy Institute.
This podcast shows you how to fully recover from OCD.Each episode breaks down the exact techniques and nuances that stop rumination, reduce compulsions, and help you retrain your brain out of the OCD cycle. We cover every major OCD theme, including:Pure-O OCDRelationship OCDHarm OCDReal Event OCDSO-OCD / Sexuality OCDReligious / Scrupulosity OCDCleaning & Contamination OCDPhysical CompulsionsAll other OCD subtypesMy goal is simple: clear guidance that actually works, explained in a way that is calm, direct, and easy to apply immediately.You can fully recover from OCD. Don't give up — you're not stuck, and your brain can change.
Leading with Heart: Transforming Organizational Culture through Alignment and TrustIn a world where organizational trust is at an all-time low and executive burnout has become the silent epidemic of the boardroom, the need for heart-centered leadership is no longer a "soft" luxury—it is a strategic necessity. In a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Hanna Bauer, the Founder and CEO of heartnomics, to discuss a revolutionary approach to professional excellence. Drawing from her harrowing personal journey of surviving terminal heart disease through a pioneering medical procedure, Hanna offers a perspective on leadership that integrates the precision of Six Sigma with the profound empathy of servant leadership. Their conversation serves as a roadmap for founders and executives who are ready to trade the "hustle at all costs" mentality for a high-performance culture rooted in rhythm, connection, and joy.The BEAT Framework: Harmonizing People, Purpose, and PerformanceModern organizations are often plagued by systemic misalignment, where 71% of digital transformations fail not because of the technology, but because of a lack of people readiness. Hanna addresses this by shifting the leadership metaphor from a linear "input-output" machine to a dynamic, synchronized dance. When a leader finds their "rhythm," they move beyond merely managing tasks and begin to foster psychological safety, allowing for honest dialogue and innovation without fear of retribution. This transformation requires the courage to perform a "cultural audit," using root cause analysis to identify outdated processes or toxic mindsets that no longer serve the organization's mission. By "burning away" these inefficiencies, leaders create the necessary space for new, healthy pathways of communication and collaboration to flourish.To bridge the gap between high-level vision and daily execution, Hanna introduces the BEAT framework: Belief, Engage, Act, and Transform. This model emphasizes that true excellence begins with a clarity of values (Belief) that must be authentically shared with the team (Engage) before purposeful execution (Act) can lead to sustainable change (Transform). For the 60% of leaders currently reporting symptoms of burnout, this framework provides a method to reduce cognitive overload by focusing on "less, but better." By prioritizing initiatives that align strictly with core values, leaders can normalize self-care and boundaries within their teams, ensuring that the organization maintains its focus on its "internal customers"—the employees who drive the brand's success.Implementation of this heart-centered approach starts with small, intentional "mini shifts" rather than overwhelming overhauls. Hanna suggests that leaders should act as facilitators of joy, creating rituals that celebrate wins and invite diverse perspectives into every decision-making process. This commitment to transparency and consistency builds the foundation of trust necessary to navigate times of uncertainty. When an organization's systems and processes are designed to serve human needs, the results are seen not just in the bottom line, but in the retention of top talent and the creation of a workplace where excellence and fulfillment exist in perfect harmony.About Hanna BauerHanna Bauer is the Founder and CEO of heartnomics, a keynote speaker, and an executive coach dedicated to heart-centered leadership. After a life-saving, experimental heart surgery, she dedicated her career to helping leaders align their passion with their performance, using her unique "HEARTnomics" philosophy to drive organizational transformation.About heartnomicsheartnomics is a consulting and coaching firm that specializes in organizational alignment, trust-building, and leadership development. The company provides holistic audits and frameworks—including the BEAT and CORE models—to help businesses identify systemic issues and foster a culture of excellence, purpose, and servant leadership.Links Mentioned in This Episodeheartnomics Official WebsiteHanna Bauer on LinkedInConclusionThis conversation with Hanna Bauer highlights that the most resilient organizations are those that prioritize the human element. By auditing your culture for alignment and having the courage to lead with vulnerability, you can transform your leadership from a source of stress into a source of inspiration.Key Episode Highlights:Leadership as Rhythm: Why syncing with your team is like a dance that requires constant connection and shared joy.The Trust Foundation: Addressing the critical statistics of organizational distrust and how transparency serves as the ultimate remedy.The "Hustle with Heart" Shift: Moving away from linear input-output thinking to recognize the complexity of human-centered work.Systemic Auditing: Using tools like root cause analysis to identify why talent leaves and where engagement drops.Mini Shifts for Big Impact: The power of making small, weekly adjustments to reinforce new, healthy leadership habits.More from The Thoughtful Entrepreneur
When you dive into wedding planning, floral pricing can come with some serious sticker shock. But on today's episode of Wedding Secrets Unveiled!, Isa Xiarhos of Isa Xiarhos Floral Design is here to calm the overwhelm and share practical tips and tricks for managing your flower budget. Isa explains how to elevate your arrangements while smartly repurposing standout designs throughout the day—so you get the biggest impact for your investment. Come peek behind the curtain with us as we unveil a few floral industry secrets just for you. Please rate, review and subscribe to this podcast wherever you're listening so you never miss an episode. Even better share it with a friend! It's a great way to show your support and let us know what you think. Thank you for listening. To get the full show notes head to https://sarazarrella.com/what-your-florist-wishes-you-knew-wedding-secrets-unveiled-podcast/ For more information check out our website at www.sarazarrella.com/podcast Check us out on YouTube! Make sure to like and subscribe! https://www.youtube.com/@SaraZarrella/podcasts Join our Monthly Newsletter for tips, tricks and Freebies! https://sarazarrella.com/newsletter Would love to be friends on the gram at https://www.instagram.com/sarazarrellaphotography/
Send a textAre you a language teacher looking for ways to engage your students? If you're, you're not alone. How to engage students is the most common question among teachers today, and that's why I'm so excited about today's episode of Growing With Proficiency!Let's face it, even the most compelling and relevant unit won't make much of an impact if students aren't engaged with the content. So we're diving into the topic of student engagement and discussing three low-prep activities that you can incorporate into your classes tomorrow.I will share my insights and experience on how to create a more engaging classroom environment. We'll explore ways to spark student interest, keep them motivated, and create meaningful connections between the language and their lives.This episode has something for everyone. So grab a cup of coffee or your favorite beverage, settle in, and join me as I explore how to keep your students engaged in language learning. Tune in now to Growing With Proficiency!In this episode, we'll discuss how to engage language learners through three low-prep activities that promote student engagement.Links & ResourcesGrowing With CI FB CommunityBlogTeacher Pay Teachers StoreIG & Twitter: @claudiamelliott
Impact of Feedback: When employees believe their feedback is actually used to make improvements, they are 37% less likely to look for a new job. Pew Research Center On average, engaged employees see a 20% individual performance improvement and an 87% reduction in the desire to leave. A 2024 research Survey with The Harris Poll found that managers play a critical role in moving employees from burned out and checked out to thriving. For employees who say they are thriving, the top indicator is a manager who is "invested in their success." Employee thriving is driven by three key drivers: Stephen Baer is the Co-Founder and Managing Partner of Engagency, a firm built on his core belief that human engagement is the engine of business performance. He leads a team of behavioral experts who help organizations build meaningful, measurable connections with their workforce and customers. With a 30-year career focused on the science of connection, motivation, and activation, Stephen brings a rare blend of behavioral insight, creativity, and operational discipline. He previously co-founded and led The Game Agency, a learning and engagement company acquired by ELB Learning, and held sales and marketing leadership roles at Atari and General Electric, where he was a Six Sigma Black Belt Certified and a recipient of GE's Global Marketing Excellence Award. Stephen has served on the Board of ELB Learning and the Advisory Board of the Life Sciences Trainers & Educators Network (LTEN), and was a contributing writer for the Forbes Human Resources Council for six years, sharing insights on engagement and organizational growth. The author of the book, "Stickology: How to Build Unbreakable Connections with Employees and Customers for Life," and two children's books (Catastrophe in the City and The Doghouse), Stephen holds a BA from Oberlin College and an MBA from Columbia University. For more information: https://stephenbaer.com/ Get the book: https://www.amazon.ca/Stickology-Unbreakable-Connections-Employees-Customers/dp/9699592532. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, the roles are reversed. Nicole Nyberg steps out from behind the microphone and into the guest seat as she joins Martha Sharkey on the NICU Today Podcast to share the story behind Empowering NICU Parents — and the why that continues to guide her work.What begins as a conversation about Nicole's journey into nursing and the NICU evolves into a deeply personal reflection on what happens when professional knowledge meets lived experience. As a Neonatal Nurse Practitioner, Nicole believed she truly understood most things about the NICU — until her son, William, was born extremely premature and she found herself on the other side of the isolette.In this honest and reflective conversation, Nicole shares what it was like to navigate the NICU as both a provider and a parent, how that experience reshaped her personally and professionally, and what she came to truly understand about the emotional weight families carry during a NICU stay.This episode explores why family-centered care, parental presence, and meaningful parent education are not optional add-ons, but essential components of care that impact healing, confidence, and long-term outcomes for both babies and families.Whether you are a NICU parent, a clinician, or someone walking alongside families during one of the most vulnerable seasons of their lives, this episode offers perspective, validation, and a powerful reminder that parents matter — and their presence belongs at the bedside.Dr. Brown's Medical: https://www.drbrownsmedical.com The Infant-Driven Feeding™ (IDF) Program: https://www.infantdrivenfeeding.com/ Our NICU Roadmap: A Comprehensive NICU Journal: https://empoweringnicuparents.com/nicujournal/ NICU Mama Hats: https://empoweringnicuparents.com/hats/ NICU Milestone Cards: https://empoweringnicuparents.com/nicuproducts/ Newborn Holiday Cards: https://empoweringnicuparents.com/shop/ Empowering NICU Parents Show Notes: https://empoweringnicuparents.com/shownotes/ Episode 79 Show Notes: https://empoweringnicuparents.com/episode79 Empowering NICU Parents Instagram: https://www.instagram.com/empoweringnicuparents/ Empowering NICU Parents FB Group: https://www.facebook.com/groups/empoweringnicuparents Pinterest Page: https://pin.it/36MJjmHThank you for listening to the Empowering NICU Parents Podcast. Be sure to subscribe and leave us a review—it helps other families find us. We're grateful to be part of this incredible community. Visit www.empoweringnicuparents.com for resources and support.
This edWeb podcast is sponsored by Generation Faraday.The edLeader Panel recording can be accessed here.Today's schools are navigating a complex learning environment shaped by constant connectivity, rising student stress, and increasing demands on educators. Creating conditions where students can focus deeply, engage authentically, and build meaningful human connections has become both more challenging—and more essential—than ever.This edWeb podcast explores how school leaders can intentionally design learning environments that support student focus, well-being, and connection while addressing the realities of modern technology use. Drawing on research, district leadership experience, and practical implementation examples, the panelists examine how distractions, digital habits, and schoolwide systems influence learning, classroom culture, and student mental health.Listeners explore key insights related to attention, anxiety, engagement, and emotional well-being, and consider how continuous access to smartphones and digital content shapes students' school experiences. This session emphasizes that supporting student wellness requires thoughtful, context-specific strategies and examine how schools incorporate structured phone management as one element of a comprehensive effort to reduce distractions and promote healthier learning environments. District leadership perspectives share how intentional policies, shared expectations, and consistent phone-management practices can strengthen instructional focus, improve school climate, and support student well-being.Listeners leave with a clearer framework for evaluating approaches that strengthen focus, support student well-being, and foster meaningful human connection—along with practical ideas adaptable to their own school communities. This edWeb podcast is of interest to middle and high school teachers, school leaders, district leaders, and education technology leaders.Generation FaradayGeneration Faraday creates distraction-free environments in schools, homes, and beyond.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Learn more about viewing live edWeb presentations and on-demand recordings, earning CE certificates, and using accessibility features.
Découvrez ma formation aux fondamentaux de l'accueil, un parcours d'excellence, accessible à toutes & tous !1️⃣ Présentation de l'invité :Jérôme Schilling partage avec moi une responsabilité : celle de porter le col bleu-blanc-rouge des Meilleur Ouvrier de France, promotion 2023.Chef exigeant, profondément engagé dans les concours, il a fait de la précision, du collectif et du dépassement de soi des piliers de son parcours.Alsacien d'origine, il exprime aujourd'hui sa cuisine près de Sauternes, au Château Lafaurie-Peyraguey, là où le terroir impose autant d'humilité que d'exigence.Avec lui, l'excellence n'est jamais une posture : c'est un chemin, parfois inconfortable, souvent exigeant, toujours engageant humainement.Ensemble, nous allons parler sans détour de concours, du titre de MOF, de responsabilités, de sacrifices… et de ce que cette quête demande vraiment.2️⃣ Notes et références :▶️ Toutes les notes et références de l'épisode sont à retrouver ici.Cet épisode est produit en partenariat avec le Château Lafaurie-Peyraguey. Un grand merci aux équipes pour leur collaboration et leur professionnalisme.3️⃣ Le sponsor de l'épisode : HotelPartnerHotelPartner Revenue ManagementPrendre un rendez-vous avec MarjolaineDites que vous venez d'Hospitality Insiders et Marjolaine se déplace gratuitement dans votre établissement pour effectuer un diagnostic !4️⃣ Chapitrage : 00:00:00 - Introduction00:02:00 - L'ancrage territorial et l'univers Lalique au Château Lafaurie-Peyraguey00:12:00 - La signification du titre de Meilleur Ouvrier de France (MOF) et le goût du concours00:22:00 - La synergie entre vie professionnelle et équilibre familial00:28:00 - Management "zen" et vision d'une expérience client globale00:43:00 - Identité culinaire, "Cuisine des Vignes" et ambitions00:53:00 - Questions signaturesSi cet épisode vous a passionné, rejoignez-moi sur :L'Hebdo d'Hospitality Insiders, pour ne rien raterL'Académie Hospitality Insiders, pour vous former aux fondamentaux de l'accueilLe E-Carnet "Devenir un Artisan Hôtelier" pour celles et ceux qui souhaitent faire de l'accueil un véritable artLinkedin, pour poursuivre la discussionInstagram, pour découvrir les coulissesLa bibliothèque des invités du podcastMerci de votre fidélité et à bientôt !Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
This episode opens with a powerful breakdown of Donald Trump’s record‑shattering 2026 State of the Union address, which clocked in at approximately 1 hour and 48 minutes, making it the longest in modern U.S. history. Trump used the marathon speech to declare a “Golden Age,” emphasize economic gains, tout border crackdowns, and highlight national security moves—all while sparking tense clashes with Democrats in the chamber. The show then shifts to the entertainment world, where Tina Knowles publicly stood up for Tiny Harris amid 50 Cent and T.I.’s escalating feud. After 50 Cent posted an unflattering photo of Tiny, Knowles reposted a glam clip celebrating her “real feminine energy,” prompting 50 Cent to react online and intensify the drama that already had fans, celebrities, and family members weighing in. The crew also discusses Megan Thee Stallion joyfully manifesting engagement to NBA star Klay Thompson. While in Milan with Team USA athletes, Megan shared she’s “manifesting” a proposal, reflecting on how love found her during a season of personal healing and expressing excitement about her relationship’s future. Rounding out the episode, comedian Druski officially joins The Voice as the show’s first‑ever in‑show commentator, bringing humor, insight, and real‑time reactions to the newly formatted “Battle of Champions” season—appearing alongside NBA stars and returning coaches Kelly Clarkson, John Legend, and Adam Levine. Website: https://www.urban1podcasts.com/rickey-smiley-morning-show See omnystudio.com/listener for privacy information.
The crew also discusses Megan Thee Stallion joyfully manifesting engagement to NBA star Klay Thompson. While in Milan with Team USA athletes, Megan shared she’s “manifesting” a proposal, reflecting on how love found her during a season of personal healing and expressing excitement about her relationship’s future. See omnystudio.com/listener for privacy information.
In this engaging conversation, Bill Umansky hosts a discussion with the head coach and CEO of the Orlando Pirates, a new indoor football team in the IFL. They explore the team's vision, the differences between the IFL and AFL, and the importance of community engagement. The conversation highlights the challenges and opportunities in building a successful sports franchise, emphasizing the need for a strong connection with the local community and the significance of creating an entertaining experience for fans. The Pirates aim to establish themselves as a competitive team while also giving back to the community and fostering a love for football in Orlando.
In this episode of the Successful Stylist Academy Podcast, Ambrosia Carey shares key insights from a recent conversation with the Meta and the Instagram team about what is actually working on Instagram right now. This episode breaks down practical social media strategies specifically for hairstylists and salon owners who want to grow their audience, attract better clients, and create content that performs consistently without burnout. Ambrosia discusses the shift from hashtags to keywords, how consistency trains the algorithm, and why Reels and Stories serve very different purposes in your content strategy. She also explains how engagement velocity impacts reach, why trial reels are an underrated feature, and how using Instagram's native tools can improve performance. This episode is designed for hairstylists and salon owners who want clear, realistic guidance on building a sustainable Instagram presence while staying authentic to their voice and brand. If you've ever felt overwhelmed by social media or unsure what actually matters anymore, this conversation will help simplify your approach and give you a strategic path forward. Join the SSA LAB Membership now! https://small-kiwi-98108.myflodesk.com/gnfbcgfrjq Get 2 months of GlossGenius Gold or Platnium for FREE use code SUCCESSFUL Key Takeaways 1. Instagram is shifting toward prioritizing keywords over hashtags, which means hairstylists and salon owners should clearly describe their services and specialties in captions so the algorithm understands who to show their content to. 2. Consistency in posting helps train the Instagram algorithm to recognize your niche and audience, and a predictable posting rhythm often performs better than sporadic bursts of content. 3. Reels are essential for discoverability and attracting new clients, while Stories are better suited for nurturing relationships with the audience you already have. 4. Engagement velocity plays an important role in reach, and responding quickly to comments signals to the algorithm that your content is creating meaningful conversations. 5. Trial reels provide a valuable opportunity to test new content ideas and formats before sharing them with your full audience. 6. Using Instagram's native tools such as text overlays, captions, audio, and in-app editing features can improve both content quality and overall reach. 7. Carousel posts remain a powerful format because they retain viewer attention longer and allow stylists to communicate educational and high-value content more clearly. 8. Content performs best when it answers real questions and solves real problems for your audience rather than simply following trends. 9. Authenticity and clarity in messaging are more effective long-term strategies than chasing viral trends that do not align with your brand. 10. Regularly reviewing your content performance allows hairstylists and salon owners to refine their social media strategy and make better decisions about what to create next. Show Notes In this episode Ambrosia shares insights from a direct conversation with the Meta and Instagram team about how the platform is evolving and what hairstylists need to understand in order to stay relevant and visible. Listeners will learn why Instagram is becoming more keyword-driven, how posting consistency influences reach, and how stylists can simplify their content strategy without feeling overwhelmed. This conversation also covers the difference between Reels and Stories, the role of engagement and response time, and how using Instagram's built-in tools can improve results. This episode is especially helpful for hairstylists and salon owners who want to build a stronger online presence, attract ideal clients, and grow their business through intentional content creation. Chapters 00:00 Introduction to the Successful Stylist Academy Podcast 00:22 Insights from Meta and Instagram Team 04:14 Understanding Instagram's Algorithm and Content Strategy 08:14 The Importance of Consistency in Posting 12:51 Stories vs. Reels: Understanding Their Roles 17:40 Utilizing Instagram's Tools and Features 22:14 The Shift in Reels Length and Content Engagement 26:29 The Power of Keywords Over Hashtags 30:54 Engagement Strategies and Community Building 31:50 Find more on Instagram Enjoy 15% off our favorite skincare line, Pharmagelm using code SSA15: https://pharmagel.net/?ref=SSA15 If you prefer video, we are on YouTube: http://www.youtube.com/@successfulstylist
In 2024, Senegal faced a severe constitutional and electoral crisis. The presidential vote was postponed, tensions escalated, and fears of democratic breakdown intensified. Yet democracy held. Why? In this episode of People Power Politics, Temitayo Odeyemi speaks with Catherine Lena Kelly and Ibrahima Fall and about their Journal of Democracy article, “Why Senegal's Democracy Survived.” They examine how the Constitutional Council asserted its independence under executive pressure, how civil society mobilised to defend constitutional norms, and how what they call democratic “muscle memory” shaped citizen response. The discussion situates Senegal's experience within a wider regional context of coups and democratic regression. What explains Senegal's divergence? Are its institutional safeguards transferable, or deeply context-specific? And what lessons does this case hold for democracies worldwide facing executive overreach? Catherine Lena Kelly is Director of Engagement at the Africa Center for Strategic Studies and author of Party Proliferation and Political Contestation in Africa: Senegal in Comparative Perspective (Palgrave Macmillan, 2020). Ibrahima Fall is Director of Studies at the School of International Commerce, Communications, and Business Techniques (ETICCA) in Dakar and a leading analyst of Senegalese governance and constitutional politics. Temitayo Isaac Odeyemi is a Research Fellow in Democratic Resilience at the University of Birmingham's Centre for Elections, Democracy, Accountability and Representation (CEDAR). His research examines institutions, actors, and democratic engagement in Africa. The People, Power, Politics podcast brings you the latest insights into the factors that are shaping and re-shaping our political world. It is brought to you by the Centre for Election, Democracy, Accountability and Representation at the University of Birmingham, United Kingdom. Join us to better understand the forces that promote and undermine democratic government around the world. Transcript here. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
Engagement season is in full swing, and with all those “yes” moments come big travel dreams. In this episode of The Travel Tidbits Podcast, Jamie is joined by Sue Kitsemble, Business Development Manager with Apple Leisure Group Vacations (ALGV), to break down what it really takes to plan romance travel the right way.From engagement trips and bachelor or bachelorette getaways to destination weddings, honeymoons, anniversaries, and couple's escapes, this conversation covers it all. Sue shares insight into why this time of year is so busy for romance travel, the destinations couples are gravitating toward, and how expectations can vary from budget-friendly trips to full luxury experiences.You'll hear why all-inclusive resorts are often ideal for romance travel, how destinations like Mexico, the Caribbean, and iconic long-haul locations such as the Maldives and Fiji fit different types of couples, and why not all all-inclusives feel the same. Jamie and Sue also dive into the importance of working with a travel advisor, especially when emotions, timelines, and group logistics are involved.Whether you're newly engaged, celebrating a milestone, or just dreaming about a romantic escape, this episode is packed with practical advice, destination inspiration, and expert tips to help you plan with confidence and less stress.If romance travel is on your horizon, Pineapple Escapes Travel is ready to help make it seamless, personalized, and unforgettable. Travel makes life sweeter.
In 2024, Senegal faced a severe constitutional and electoral crisis. The presidential vote was postponed, tensions escalated, and fears of democratic breakdown intensified. Yet democracy held. Why? In this episode of People Power Politics, Temitayo Odeyemi speaks with Catherine Lena Kelly and Ibrahima Fall and about their Journal of Democracy article, “Why Senegal's Democracy Survived.” They examine how the Constitutional Council asserted its independence under executive pressure, how civil society mobilised to defend constitutional norms, and how what they call democratic “muscle memory” shaped citizen response. The discussion situates Senegal's experience within a wider regional context of coups and democratic regression. What explains Senegal's divergence? Are its institutional safeguards transferable, or deeply context-specific? And what lessons does this case hold for democracies worldwide facing executive overreach? Catherine Lena Kelly is Director of Engagement at the Africa Center for Strategic Studies and author of Party Proliferation and Political Contestation in Africa: Senegal in Comparative Perspective (Palgrave Macmillan, 2020). Ibrahima Fall is Director of Studies at the School of International Commerce, Communications, and Business Techniques (ETICCA) in Dakar and a leading analyst of Senegalese governance and constitutional politics. Temitayo Isaac Odeyemi is a Research Fellow in Democratic Resilience at the University of Birmingham's Centre for Elections, Democracy, Accountability and Representation (CEDAR). His research examines institutions, actors, and democratic engagement in Africa. The People, Power, Politics podcast brings you the latest insights into the factors that are shaping and re-shaping our political world. It is brought to you by the Centre for Election, Democracy, Accountability and Representation at the University of Birmingham, United Kingdom. Join us to better understand the forces that promote and undermine democratic government around the world. Transcript here. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/political-science
We answer some of life's big questions like 'what's your ideal retail park?' and 'what is a retail park?'. We're also gossing on all our engagement stories like such girlies.Producers: Sam Martin and Connor HaylesMusic: Anne ChmelewskyArtwork: Lucy Moore
1,3 Millionen Menschen wohnen in Charkiw, das in Reichweite der russischen Artillerie liegt. Die Stadt überlebt vor allem durch das Engagement der Zivilgesellschaft und eine enge Verzahnung von Behörden und privaten NGOs. Der ukrainische Ansatz gilt als Modell weltweit. Als Russland vor vier Jahren versuchte, die Ukraine mit einem raschen Angriff zu überwältigen, drangen russische Truppen bis in die Stadt Charkiw vor und konnten erst nach heftigen Strassenkämpfen zurückgeschlagen werden. Von den rund 2 Millionen Einwohnern blieben zunächst nur 300 000 Zivilisten in der Stadt zurück. Inzwischen sind wieder 1,3 Millionen Menschen in Charkiw. Wie überlebt eine Millionenstadt in Frontnähe? Das ukrainische Rezept beruht auf einer engen Vernetzung von Behörden und Zivilgesellschaft. Zahlreiche NGOs übernehmen Aufgaben, die eigentlich staatlich sind. Das NGO «Relief Coordination Centre» beispielsweise organisiert die Evakuierung von Flüchtlingen und ihre Unterbringung in der Stadt. Es hat eine interaktive Karte der Region erstellt, die Auskunft über Bevölkerung, Infrastruktur, Nahrungsmittel gibt und eine zielgenaue Hilfe ermöglicht. In der Region Charkiw sind dreitausend private NGOs registriert, in der Ukraine sogar über zehntausend. Charkiw gilt als Vorbild für die Ukraine und die Ukraine als Modell weltweit. Experten sagen, der Ukrainekrieg habe nicht nur die Kriegsführung grundlegend verändert, sondern auch die Art der humanitären Hilfe.
In 2024, Senegal faced a severe constitutional and electoral crisis. The presidential vote was postponed, tensions escalated, and fears of democratic breakdown intensified. Yet democracy held. Why? In this episode of People Power Politics, Temitayo Odeyemi speaks with Catherine Lena Kelly and Ibrahima Fall and about their Journal of Democracy article, “Why Senegal's Democracy Survived.” They examine how the Constitutional Council asserted its independence under executive pressure, how civil society mobilised to defend constitutional norms, and how what they call democratic “muscle memory” shaped citizen response. The discussion situates Senegal's experience within a wider regional context of coups and democratic regression. What explains Senegal's divergence? Are its institutional safeguards transferable, or deeply context-specific? And what lessons does this case hold for democracies worldwide facing executive overreach? Catherine Lena Kelly is Director of Engagement at the Africa Center for Strategic Studies and author of Party Proliferation and Political Contestation in Africa: Senegal in Comparative Perspective (Palgrave Macmillan, 2020). Ibrahima Fall is Director of Studies at the School of International Commerce, Communications, and Business Techniques (ETICCA) in Dakar and a leading analyst of Senegalese governance and constitutional politics. Temitayo Isaac Odeyemi is a Research Fellow in Democratic Resilience at the University of Birmingham's Centre for Elections, Democracy, Accountability and Representation (CEDAR). His research examines institutions, actors, and democratic engagement in Africa. The People, Power, Politics podcast brings you the latest insights into the factors that are shaping and re-shaping our political world. It is brought to you by the Centre for Election, Democracy, Accountability and Representation at the University of Birmingham, United Kingdom. Join us to better understand the forces that promote and undermine democratic government around the world. Transcript here. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/african-studies
Quand une personne perd son autonomie et devient dépendant, pour cause de vieillesse, de maladie ou encore de handicap, c'est souvent l'entourage qui prend le relais. Or, prendre soin d'un proche, peut avoir un retentissement sur sa propre santé : stress chronique, troubles du sommeil, épuisement... Comment faire pour prendre soin de soi lorsqu'on est aidant ? Comment vivre ce rôle le plus sereinement possible ? Qui peut aider l'aidant ? Les aidants- ces acteurs essentiels pour la santé- accompagnent, soutiennent et soignent leurs proches, qu'il s'agisse d'un parent atteint de démence, d'un enfant en situation de handicap, d'un compagnon pris en charge pour un cancer ou d'une sœur fragilisée par un trouble psychiatrique. Engagement fort et un risque d'épuisement Ils ou elles s'adaptent au rythme de la personne dépendante et au-delà des seules tâches liées à l'état de santé (la préparation des traitements, le suivi des consultations), les aidants peuvent aussi avoir de multiples fonctions dans la vie quotidienne : hygiène, ménage, courses, alimentation... Un engagement choisi ou subi qui, dans la plupart des cas, évolue avec le temps et l'état du patient… Manque de reconnaissance Comprendre le rôle des aidants, les multiples ressorts de leurs fonctions, c'est aussi s'arrêter sur les conséquences de cet engagement. Cette charge peut avoir un très fort retentissement en termes de fatigue physique et émotionnelle de l'aidant et il est important de mettre en place des dispositions pour prévenir le risque d'épuisement, qui peut fragiliser à son tour, sa santé : parler de sa situation avec les soignants, avec l'entourage et demander de l'aide, le cas échéant. Avec : Pr Nicolas Franck, médecin psychiatre, chef du pôle Centre rive gauche à l'Hôpital du Vinatier à Lyon. Co-auteur de l'ouvrage Aidants et fiers de l'être, aux éditions Odile Jacob Dr Romain Rey, psychiatre, responsable du Centre expert schizophrénie de la Fondation FondaMental à l'Hôpital Le Vinatier, à Bron. Responsable du Centre Lyonnais des Aidants en Psychiatrie (CLAP). Co-auteur de l'ouvrage Aidants et fiers de l'être aux éditions Odile Jacob Michel Dzalamou, psychologue clinicien psychothérapeute, président de l'Association psycho-santé solidarité au Congo et consultant en santé mentale et soutien psychosocial à l'Hôpital de référence de Bacongo. Un reportage d'Inès Emprin. Programmation musicale : ► Jah Cure – Stronger than before ► Sym Sam - Yobalé ma. À lire aussiDécouvrez les 10 finalistes du Prix Découvertes RFI 2026, et votez !
Dr. Thomas Harmon talks about a million dollar grant to strengthen Catholic engagement in America civil life. Dr. Matthew Bunson and Fr. Thomas Petri highlight the La Dolce Fede: In the Footsteps of the Pope's pilgrimage with T. Joan Lewis check in from Assisi and shares her experience with St. Francis' relics. Plus, Dr. Scott Hefelfinger from the Augustine Institute shares about a new retreat style Lenten series.
Quand une personne perd son autonomie et devient dépendant, pour cause de vieillesse, de maladie ou encore de handicap, c'est souvent l'entourage qui prend le relais. Or, prendre soin d'un proche, peut avoir un retentissement sur sa propre santé : stress chronique, troubles du sommeil, épuisement... Comment faire pour prendre soin de soi lorsqu'on est aidant ? Comment vivre ce rôle le plus sereinement possible ? Qui peut aider l'aidant ? Les aidants- ces acteurs essentiels pour la santé- accompagnent, soutiennent et soignent leurs proches, qu'il s'agisse d'un parent atteint de démence, d'un enfant en situation de handicap, d'un compagnon pris en charge pour un cancer ou d'une sœur fragilisée par un trouble psychiatrique. Engagement fort et un risque d'épuisement Ils ou elles s'adaptent au rythme de la personne dépendante et au-delà des seules tâches liées à l'état de santé (la préparation des traitements, le suivi des consultations), les aidants peuvent aussi avoir de multiples fonctions dans la vie quotidienne : hygiène, ménage, courses, alimentation... Un engagement choisi ou subi qui, dans la plupart des cas, évolue avec le temps et l'état du patient… Manque de reconnaissance Comprendre le rôle des aidants, les multiples ressorts de leurs fonctions, c'est aussi s'arrêter sur les conséquences de cet engagement. Cette charge peut avoir un très fort retentissement en termes de fatigue physique et émotionnelle de l'aidant et il est important de mettre en place des dispositions pour prévenir le risque d'épuisement, qui peut fragiliser à son tour, sa santé : parler de sa situation avec les soignants, avec l'entourage et demander de l'aide, le cas échéant. Avec : Pr Nicolas Franck, médecin psychiatre, chef du pôle Centre rive gauche à l'Hôpital du Vinatier à Lyon. Co-auteur de l'ouvrage Aidants et fiers de l'être, aux éditions Odile Jacob Dr Romain Rey, psychiatre, responsable du Centre expert schizophrénie de la Fondation FondaMental à l'Hôpital Le Vinatier, à Bron. Responsable du Centre Lyonnais des Aidants en Psychiatrie (CLAP). Co-auteur de l'ouvrage Aidants et fiers de l'être aux éditions Odile Jacob Michel Dzalamou, psychologue clinicien psychothérapeute, président de l'Association psycho-santé solidarité au Congo et consultant en santé mentale et soutien psychosocial à l'Hôpital de référence de Bacongo. Un reportage d'Inès Emprin. Programmation musicale : ► Jah Cure – Stronger than before ► Sym Sam - Yobalé ma. À lire aussiDécouvrez les 10 finalistes du Prix Découvertes RFI 2026, et votez !
Voices is a new mini-series from Humanitarian AI Today. In short daily flashpods, Voices passes the mic to guests to learn about new projects, events and advances in artificial intelligence and to discuss topics that are important to the humanitarian community. In this flashpod, Javan Van Gronigen, Founder and Creative Director of Fifty & Fifty, a digital agency that works with leading social-minded organizations, and Donately, a fundraising software provider for nonprofits and peer-to-peer fundraising platform, joins Humanitarian AI Today Producer, Brent Phillips, to discuss digital storytelling and the technical infrastructure required to sustain modern humanitarian missions. Javan points out that while many organizations have powerful missions, only a small fraction feel truly ready to adopt and execute their digital strategies. Drawing from his extensive background as a creative director for global campaigns, Javan emphasizes that for humanitarian organizations to remain competitive in a crowded digital attention economy, they must move beyond random acts of marketing and instead adopt a cohesive "Engagement OS" that treats brand identity and donor friction with the same rigor as top companies. The conversation primarily touches on digital transformation and how organizations can leverage AI to bridge the gap between small-scale manual engagement efforts and scalable, one-to-many engagement models. The interview serves as a strategic roadmap for humanitarian practitioners looking to navigate the complexities of AI and ensure that technology serves as an invisible operating layer that amplifies human impact rather than obscuring it. Javan argues that the solution lies not just in adopting more tools, but in ensuring that those tools are secondary to a primary, authentic narrative that builds long-term trust with a global audience.
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
If you want to see a massive spike in your LinkedIn engagement, the data says you need to ditch the videos and text-only updates. Jay Schwedelson breaks down why document posts are currently outperforming every other content format by a huge margin. He also shares a simple yet controversial "hack" for Instagram that can double your reach just by rallying five friends in the first hour.ㅤBest Moments:(00:53) Why document posts are seeing 278% more engagement than video right now(02:00) The exact button you need to click to upload a carousel PDF correctly(03:00) How getting five people to DM or share your Instagram story instantly doubles circulation(04:30) Why the President of Burger King is personally answering customer phone calls for four hours a day(05:40) The shocking statistic about how many Americans buy groceries at Walmart every month(06:45) Why a famous actor skipped the Golden Globes to attend a reptile expo in New JerseyㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
Creating Engaged Employees and Loyal Customers Shep interviews Stephen Baer, Co-Founder and Managing Partner of Engagency. He talks about his new book, Stickology, and how building strong emotional connections and engaging both employees and customers leads to lasting loyalty. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: How does internal employee engagement influence external customer experience? Why is it important for organizations to go beyond surface-level personalization in delivering customer experiences? How can companies strike the right balance between friendly service and convenience to create lasting loyalty? How can organizations move from transactional interactions to building relationships with their customers? Why is it essential to invest in employee experience to drive customer satisfaction? Top Takeaways: Internal engagement is the foundation of strong customer loyalty. What happens inside your organization is always felt by your customers on the outside. If your employees are engaged, respected, and motivated, customers feel that in every interaction with your brand. When organizations invest in their people, the result is better service and stronger customer relationships because empowered employees have the confidence to go above and beyond for customers. Engagement isn't just good for workplace culture. It's good for business. Companies that focus on both employee and customer engagement see more revenue, higher employee and customer retention, and outpace their competitors. It's easy to form a connection, but lasting loyalty requires deeper engagement. Connections made quickly can fall apart just as fast if the next interactions are inconsistent. Genuine engagement takes time and is operationalized so it ingrained in the culture and felt in every interaction. Personalization by itself, even when powered by advanced technology, is not enough to build lasting loyalty. Relying on algorithms alone will expose a brand to being outgrown by its customers or out-innovated by its competitors. Customers stick with brands that make them feel emotionally connected and valued. Human elements, not just algorithms, are what creates long-term fans. Convenience is no longer a unique advantage. It is an expectation. Today's customers want easy, seamless interactions everywhere they shop. To stand out, businesses need to pair convenience with authentic, memorable service. Customers are going to talk about their experience with a company. When employees are engaged, they create advocates, customers who often spend more, and are more likely to recommend the business to others. Plus, Stephen shares more insights from his book, Stickology: How to Build Unbreakable Connections with Employees and Customers for Life. Tune in! Quote: "It's not just about connecting. It's about building a relationship. It's about making that person feel seen, heard, valued, and empowered, whether they are a customer or an employee. It takes time, but the bond holds together stronger." About: Stephen Baer is the author of Stickology: How to Build Unbreakable Connections with Employees and Customers for Life, and the Co-Founder and Managing Partner of Engagency. He has 30 years of experience in behavioral science and engagement from leadership roles at companies such as The Game Agency, Atari, and GE. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
For people living with osteoarthritis, news about potential new treatments often comes with more questions than answers. In this episode of The Health Advocates, we slow things down to explain what it really means when a company submits a New Drug Application, or NDA, to the U.S. Food and Drug Administration. Steven Newmark is joined by Erich Horsley and Dr. Yusuf Yazici from Biosplice Therapeutics to walk through this important regulatory milestone and why it matters for patients. Together, they break down what an NDA is, what happens during FDA review, and what patients should and should not expect while a therapy is under evaluation. The conversation also explores the current osteoarthritis treatment landscape, why progress in this disease has been so challenging, and what researchers mean when they talk about disease-modifying approaches. Contact Our HostSteven Newmark, Chief of Policy at GHLF: snewmark@ghlf.orgA podcast episode produced by Ben Blanc, Director, Digital Production and Engagement at GHLF.We want to hear what you think. Send your comments in the form of an email, video, or audio clip of yourself to podcasts@ghlf.orgListen to all episodes of The Health Advocates on our website or on your favorite podcast channel.See omnystudio.com/listener for privacy information.
Featuring: Robbie Seay from The Worship Initiative If you have ever felt like the people you serve are treating Sunday morning more like a concert than a communal gathering, this episode is a must-listen. Robbie Seay from The Worship Initiative joins us to unpack the exact reasons why congregational singing is on the decline and what ministry leaders can do to reverse the trend. Whether you lead a massive team or are a volunteer in a small church of under 200 people, this conversation is packed with practical tools to elevate your worship ministry without needing a massive budget.
Episode 106: Why Welcoming Everyone Gets Complicated with Garland FullerWhat this episode is about:What does it actually take to build a space where people feel like they belong? Garland Fuller — culture consultant and founder of Third Space Academy — has made it her life's work to answer that question. We get into the gap between what organizations say they value and how they actually operate, why "I want everyone to come" is a lot trickier than it sounds, and what intentional community building really looks like in practice.This one hit close to home — I share what I've been learning building my pop-up cinema project on Chicago's south side through the Change Collective fellowship, and Garland brings the strategic clarity to help it all click.Let's get into it:What is a culture consultant, actually? Garland breaks down the "people, place, program" framework and why culture is often the unseen force shaping how organizations actually operate — not just what's on the mission statementValues: aspiration vs. reality — Why integrity and service are on everyone's list, what it actually means to walk the talk, and when it might be time to update values that no longer fit who your org has becomeThird spaces are disappearing (or getting expensive) — From libraries to record shops to country clubs, Garland explains the spectrum of third spaces and who's really being invited inThe "I want everyone to come" trap — Why all-ages, all-inclusive spaces are aspirational but tricky, with real examples from Stephanie's micro cinema project (Poetic Justice vs. Disney night, anyone?)Building the Community Impact Collective — Garland's digital sanctuary for femmes who are done fitting into boxes, why she built it for community over solo learning, and the Show and Tell Mondays that keep it realAdapt or die: organizations that are going stale — A real talk about churches, legacy orgs, and what happens when your next generation isn't in your current membershipPractical strategies: surveying, focus groups, and why anonymous mattersLeadership advice that hits: People are watching you in the small moments more than the big keynotesChapters: • 00:08 - Introducing the Guest • 07:20 - Understanding Culture and Values in Organizations • 16:55 - Creating All-Age Spaces: Building Community Connections • 19:00 - Exploring Community Engagement • 31:27 - Building Community and Support in Creative Spaces • 36:14 - Facilitation and Empathy in Group Dynamics • 44:21 - Facilitation and Engagement in Education • 48:21 - Creating Third Spaces: Starting from Your WhyThings We MentionedThird Space Academy — Garland's coaching program for leaders building intentional community spaces Community Impact Collective — Garland's digital community for femmes and changemakers The Change Collective Fellowship — the civic leadership fellowship Stephanie participated in that sparked her pop-up cinema projectSoho House — referenced as an example of an exclusive, membership-based third spaceRay Oldenburg's concept of "third spaces" — the sociological framework underlying this whole convo (optional — confirm
Join Adam, Tyler, Jason, and Justin as they travel through the hit 90s sci-fi show, Stargate SG-1. In this installment, they discuss the season 3 episodes "Deadman Switch", "Demons", "Rules of Engagement", and "Forever in a Day". Tag along with the crew as they are confounded by endless snark, a half-assed witch trial, showing Faces of Death to teens, and the most frustrating character send-off possible. Please consider donating to the Immigrant Law Center of Minnesota: https://www.ilcm.org/donate/ If you've been enjoying the podcast, please consider supporting us at https://www.patreon.com/DeepListens If you like our new art and want to commission some of your own, reach out to Tyler at tylerorbin.net
Is your church reaching beyond its walls? Discover how livestreaming, social media, and strategic online engagement can connect members and welcome seekers into your faith community.
A common struggle I see podcasters face is asking their listeners to take action on something and hearing crickets in return. Today on the podcast, I'm going to talk through how you can create an engaged community built around your podcast. This week, episode 31 of Successful Podcasting Unlocked answers the question: How can I build a thriving community around my podcast?In this episode, I share:Set SMART (specific, measurable, achievable, relevant, and time-bound) goals and take action within a six-month period. Examples of engagement goals may include increasing episode completion rates or doubling ratings and reviews. Actionable steps you can take to build up engagement with your audience. Track your results over time to see what's working and what's not. To learn more & sign up for the Podcast Growth Intensive, go to galatimedia.com/intensive Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED:Ep 28: Proven Podcast Strategies for Increasing Sales and Revenue Ep 29: Podcast Branding: How to Establish Thought Leadership and Boost VisibilityEp 30: Podcast Discoverability: How to Get Your Show Heard by More ListenersProud member of the Feminist Podcasters Collective.
Longtime Hollywood actor Patrick Warburton (Seinfeld, Rules of Engagement, voice actor on Family Guy - and so much more!) joins Prater and Mallory to talk about playing two shows at the Egyptian Theatre in Downtown Boise on Friday night. how he got the role of Puddy on Seinfeld, how he would convince "Elaine'' to vacation in Idaho, why David Spade once told a lie on KTIK and his priorities as a lifelong sports fan.See omnystudio.com/listener for privacy information.
To get a copy of our new book "Embracing the Truth" or to have TS Wright speak at your event or conference or if you simply want spiritual or life coaching or just a consultation visit:www.tswrightspeaks.comVisit our website to learn more about The God Centered Concept. The God Centered Concept is designed to bring real discipleship and spreading the Gospel to help spark the Great Harvest, a revival in this generation.www.godcenteredconcept.comKingdom Cross Roads Podcast is a part of The God Centered Concept.In this conversation, Kirk discusses the role of law enforcement in society, emphasizing the distinction between negative and positive law. He advocates for a republic where citizens actively engage in upholding the truth and the importance of advocacy in maintaining a just society.TakeawaysLaw enforcement should focus on negative law enforcement.Positive law is increasingly prevalent in America.Citizens must advocate for truth and justice.A republic requires active participation from its people.Understanding the difference between types of law is crucial.Advocacy plays a vital role in societal structure.The shift in law dynamics affects community relations.Engagement in legal matters is essential for citizens.Truth and justice must be prioritized in law enforcement.The concept of democracy differs from that of a republic.
Mastering the Shift from Micromanagement to Empowerment with Stefan FeuersteinIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Stefan Feuerstein, the founder of ABC Delegation and author of the framework by the same name. Their conversation dives deep into the psychological and structural barriers that prevent leaders from effectively letting go of control. Stefan shares how his methodology helps managers move beyond the "abdication vs. micromanagement" trap, offering a clear system to foster genuine employee engagement and organizational scalability. This episode is an essential guide for any leader feeling overwhelmed by their to-do list and looking to build a high-performing, autonomous team.Implementing the ABC Framework for Scalable LeadershipEffective delegation is not about offloading tasks; it is about the strategic transfer of authority and ownership within a defined structure. Stefan explains that most leaders fail because they lack a "Mission Frame"—the clear boundaries that define a team member's area of impact—and a "Mandate Frame," which outlines their specific level of authority. By co-creating these frames, leaders provide the psychological safety necessary for employees to take risks and innovate. Without this clarity, employees often default to "learned helplessness," waiting for permission for every minor decision, which eventually leads to founder burnout and team stagnation.To solve this, Stefan's framework categorizes every responsibility into three distinct levels of autonomy: A, B, and C. Level A tasks are those the team member can execute entirely on their own; Level B requires the team member to act but keep the manager informed; and Level C requires explicit consent before any action is taken. This system allows for a dynamic growth path where tasks can migrate from C to A as trust and competence increase. By making these levels explicit, leaders eliminate the ambiguity that causes friction and delays, allowing the manager to focus on high-level strategy while the team manages the day-to-day operations with confidence.Building a culture of empowerment also requires a shift in how leaders approach follow-up and support. Stefan emphasizes that delegation is a mutual commitment: while the team member commits to ownership, the manager must commit to supportive check-ins and conflict resolution. Instead of checking up on people to catch mistakes, the "ABC Check-In" focuses on reviewing Level B and C tasks while consistently recognizing successes. This structured approach ensures that the manager stays connected to the pulse of the business without suffocating the team's creative process. Ultimately, mastering this skill transforms a group of individual contributors into a cohesive, self-leading organization.About Stefan Feuerstein:Stefan Feuerstein is the founder of ABC Delegation and an expert in organizational change and leadership development. He is the author of ABC Delegation, a book dedicated to helping managers overcome the hurdles of micromanagement to build more engaged and productive teams.About ABC DelegationABC Delegation is a consultancy and training organization that provides frameworks for effective team management. Through workshops, keynotes, and organizational training, the company helps leaders implement systems that increase employee autonomy and drive long-term business growth.Links mentioned in this episode:Visit the ABC Delegation website: ABC DelegationConnect with Stefan Feuerstein on LinkedIn:
Text the Wedding Planning HotlineNewly engaged couples aren't looking for more inspiration — they're looking for direction.In this episode of The Planner's Edit, Desirée Adams breaks down how to approach post-engagement season marketing in a way that builds authority, reduces overwhelm, and positions you as a trusted advisor instead of just another creative option.You'll learn how to shift from inspiration overload to educational guidance, how to talk about process without sounding repetitive, and how to use post-engagement season content to create emotional safety for couples who are actively hiring.Links Mentioned in the EpisodeFind the Full Shownotes HereGet BriteCo InsuranceWork with Desiree for business coaching and mentorship
In this episode of the Tactical Dent Tech Podcast, John Highley breaks down a major shift happening in social media marketing — and why most technicians are focused on the wrong metric. After recently crossing 8 million total views in just over 130 days of consistent posting, John explains: Why followers matter less than ever How algorithms now serve content based on behavior, not who someone follows Why views are the new currency How friction in platform design reduced follow growth The psychology behind engagement and swipe behavior Why local tagging and geo-positioning matter more than you think This episode dives into the evolution of social media: Platforms now track: Watch time Scroll speed Hover time Click behavior Location tagging Engagement patterns And that means the playing field is leveling. You no longer need a million followers to dominate your market. You need: Strong positioning Relevant content Clear local targeting Consistency John also shares real-world results, including how a single reel brought back a previously hesitant customer for a $1,500 job — simply because the content resonated. If you're serious about using social media to attract pre-qualified clients instead of chasing vanity metrics, this episode is required listening. The mission isn't followers. The mission is positioning. And positioning wins.
Join us for a special 250th episode of The Project Medtech Podcast as host Duane Mancini and Director of Marketing and Engagement, Lindsey Dinneen, flip the script. Duane shares the journey from the podcast's inception during the height of COVID-19 to becoming a consulting, networking, and education resource for medtech startups. They delve into the core philosophy of creating value, the realities of team-building, and the exhilarating moments of client success. This episode is a candid reflection on the impact of the Project Medtech mission, the importance of a value-driven approach, and exciting future prospects. Lindsey Dinneen LinkedInDuane Mancini LinkedInProject Medtech WebsiteProject Medtech LinkedInThank you to our sponsors: Ward Law and JumpStart Inc.