Podcasts about Engagement

Promise to wed; period of preparation before marriage

  • 22,398PODCASTS
  • 52,451EPISODES
  • 33mAVG DURATION
  • 10+DAILY NEW EPISODES
  • Mar 8, 2026LATEST
Engagement

POPULARITY

20192020202120222023202420252026

Categories




    Best podcasts about Engagement

    Show all podcasts related to engagement

    Latest podcast episodes about Engagement

    Excellence Foresight with Nancy Nouaimeh
    Why HR Skips the One Step That Could Fix Engagement with Kelly Price

    Excellence Foresight with Nancy Nouaimeh

    Play Episode Listen Later Mar 8, 2026 40:08 Transcription Available


    Recognition isn't a perk; it's a system signal. We sit down with Kelly Price, founder of ThriveHR, to unpack why so many companies chase “engagement” while skipping the first principle: measure how work truly happens, then align rewards, roles, and routines to that reality. Kelly blends hospitality, psychology, and hard‑won HR experience to show how culture improves when operations and people practices stop living in separate worlds.We start with the big blind spot: leaders try to fix feelings without fixing the system. Kelly explains how an HR audit stabilizes compliance risk and sets a baseline for smarter change, then makes the case for simple, disciplined metrics like ENPS run quarterly and sliced by manager, tenure, and team. Numbers alone aren't enough, so we dig into one‑on‑ones that employees own, turning meetings into real feedback loops and early-warning systems for friction. From there, we tackle “right people, right seat,” clear job design, and the COO and HR partnership that removes blockers, sequences work correctly, and invites the frontline into problem solving.AI gets a reality check. Drafts and templates help, but outsourcing judgment creates false confidence. Kelly shares why business fluency, not dashboards, earns HR a seat at the table, and how to give executives candid, respectful perspectives that actually change behavior. We also get specific about incentives: when values say collaboration but comp pays for solo wins, trust dies. Opaque bonus plans, golden handcuffs, and celebrating the brilliant jerk all erode engagement. The fixes are clarity, transparency, targeted recognition, and the courage to change plans when outcomes show they're wrong.By the end, you'll have a practical blueprint: audit first, define how the business makes money, align incentives with desired behaviors, upgrade meetings, measure engagement simply and often, and rebuild onboarding so people know expectations, goals, and leadership style from day one. Subscribe, share with a leader who needs a systems lens on HR, and leave a review with one misaligned signal you plan to change next.Send a text

    Ramsey Call of the Day
    My Fiancé Broke Off Our Engagement Because Of My Money Habits

    Ramsey Call of the Day

    Play Episode Listen Later Mar 7, 2026 9:28


    AMERICA OUT LOUD PODCAST NETWORK
    Did Trump have the legal authority to initiate this military engagement?

    AMERICA OUT LOUD PODCAST NETWORK

    Play Episode Listen Later Mar 7, 2026 57:33 Transcription Available


    The Constitution Study with Host Paul Engel – Some claim this is war, others just another military attack. While I'm not here to debate the moral aspects of this action, the constitutional issues are up for grabs here. Did Donald Trump, as President of the United States, have the legal authority to initiate this military engagement? Are we prepared, both in the...

    JP Dinnell Podcast
    Engagement Without Emotion The Power of Detachment | Managing AI | Reddit Q&A | JP Dinnell Podcast 128

    JP Dinnell Podcast

    Play Episode Listen Later Mar 6, 2026 69:13


    JP Dinnell answers questions from Reddit.  Get your free training from First In Nutrition: https://www.firstinnutrition.com/jppod More from JP Dinnell: https://www.jpdinnell.com/ Therapeutic Recreation Group: https://www.therapeuticrg.org Instagram: https://www.instagram.com/therapeutic_rec_group/ Echelon Front Leadership Assessment: https://tinyurl.com/y3v22car Join the conversation on instagram JP Dinnell: http://instagram.com/jpdinnell/ Lucas Pinckard: https://www.instagram.com/lucaspinckard Bruiser Arms: https://www.instagram.com/bruiserarms Echelon Front: https://echelonfront.com/ Little Cattle Co: http://littlecattle.co On The Path Printing: https://www.instagram.com/onthepathprinting JP Dinnell is a former U.S. Navy SEAL and now a Leadership Instructor, Speaker and Strategic Advisor with Echelon Front, where he serves as Director of Experiential Leadership Training Programs. J.P. is also a pro team athlete and spokesperson for Origin Maine and Jocko Fuel, an American clothing and supplement company. J.P. has a signature Energy Drink flavor "Sour Apple Sniper" with Jocko Fuel. Jeremiah spent nearly a decade in the SEAL Teams with three combat deployments. Sent to the violent terrorist stronghold of Ar Ramadi, Iraq in 2006 with SEAL Team Three's Task Unit Bruiser, J.P. served as point man, machine gunner, and lead sniper for Delta Platoon opposite the American Sniper, Chris Kyle, who was in Charlie Platoon. For his leadership and courage under fire, JP was awarded a Silver Star, 2 Bronze Stars with Valor and the Army Commendation Medal with Valor helping Task Unit Bruiser to become the most highly decorated special operations unit of the Iraq War. He worked closely with SEAL Officers Jocko Willink, his Task Unit Commander, and Leif Babin, and was the driving force on many of the daring combat operations Jocko and Leif wrote about in Extreme Ownership. Upon his return, J.P. again worked directly for Jocko as a training instructor at Naval Special Warfare Group One Training Detachment, where he orchestrated realistic and challenging training scenarios for Special Operations Urban Combat training and Close Quarters Combat training to better prepare SEAL units for the real-world battlefield. He also served as a Combatives Instructor, Marksmanship Instructor and earned his Master Trainer Specialist qualification while helping Jocko rebuild and enhance these training programs into the highly effective platforms they are today. J.P. brings exceptional experience and frontline leadership perspective from the winning mindset and culture of Task Unit Bruiser. 00:00:00 Intro 00:09:29 How To Detach 00:13:54 When To Detach 00:15:29 Balancing Detachment and Engagement  00:18:32 JP's Speech Impediment 00:22:14 How to Prepare for Presentations 00:30:20 How Do You Know When You're Ready 00:35:15 Leading a Disillusioned and Burned Out Team 00:41:15 Knowing Your People 00:44:48 Managing in the Age of AI 00:46:40 Most Impactful Book 00:51:40 Gi vs No-Gi Training 00:53:38 Self Defense vs Sport Jiu-Jitsu 01:05:39 Final Thoughts

    Served with Andy Roddick
    5 SETTER: Ferrero Talks Alcaraz Split, ATP Players Escape Dubai, $1Million Pickleball Draft

    Served with Andy Roddick

    Play Episode Listen Later Mar 6, 2026 12:35


    The tennis world was rocked this week as geopolitical tensions forced a mass evacuation of ATP stars from the Middle East. From ATP evacuation to Juan Carlos Ferrero finally addressing his painful split from Carlos Alcaraz, Producer Mike breaks down the 5 biggest stories in racket sports. In this episode: 1. The Dubai Crisis: How the ATP an evacuation flight for stranded players. 2. The Ferrero Interview: Why seeing Alcaraz's new team "hurts" the former coach. 3. Engagement & Puppies: Aryna Sabalenka celebrates a massive ring and a new addition to the team. 4. Djokovic's New Venture: The GOAT invests in "Nano-Technology" recovery. 5. Pickleball's $1.2M Record: Why was Anna Bright's draft price was so high? LINKS MENTIONED: Harri Heliövaara's Blog: https://www.harriheliovaara.fi/ 5-Setter Newsletter: https://www.newsletter.servedpodcast.com/ Served Merch (The Socks!): https://store.servedpodcast.com/ #TennisNews #ATP #Alcaraz #Medvedev #Djokovic #Sabalenka #Pickleball #IndianWells #ServedPodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

    FAITH-FILLED BUSINESS, Biblical Marketing, Authentic Sales, Christian Online Business, Faith-based sales strategy

    Running a Facebook group can feel like you're talking into the void sometimes. You're posting consistently, asking questions, showing up… and getting crickets. Sound familiar? In this Q&A-style episode, we're tackling some of the most common Facebook group questions that came straight from the community. We're diving into why engagement can feel so frustrating in the early stages of a group and what might actually be happening behind the scenes when your posts aren't getting the response you expected. We're also talking about something that quietly makes or breaks a Facebook group before anyone even joins it: the name. Because if your group name isn't doing its job, people may be scrolling right past it without a second thought. If you've ever wondered: Why your group feels quiet How to get members participating instead of lurking Or how to choose a Facebook group name that actually attracts the right people This episode will give you a fresh perspective on what might be going on — and what to think about moving forward.   Happy Listening! Sarah   Next Steps: Join the FREE Community: www.sarahbeisel.com/community Steal my secrets to creating a profitable Facebook group for free: https://offers.sarahbeisel.com/masterclass Get on the waitlist for the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: info@sarahbeisel.com

    Learn Cardano Podcast
    Boosting Cardano: The $80 Million Fund Explained

    Learn Cardano Podcast

    Play Episode Listen Later Mar 6, 2026 37:41 Transcription Available


    This conversation delves into the $80 million fund launched by Draper Dragon and the Cardano Foundation to boost ecosystem projects on the Cardano blockchain. The discussion covers the fund's structure, investment strategies, governance mechanisms, and the importance of community engagement. Key insights include a breakdown of investments by category, the role of equity investments in startup acceleration, and the establishment of a transparent public dashboard for accountability. The conversation emphasises the need for professional management in venture funding to ensure sustainable growth and support for Cardano projects.TakeawaysThe $80 million fund aims to enhance Cardano's ecosystem.Draper Dragon has a strong background in digital asset investments.The fund will operate in tranches to manage capital deployment effectively.Direct investments will focus on Cardano native companies.Equity investments will be made in startup acceleration programs.A public dashboard will track fund performance and ecosystem impact.Governance will involve community oversight through a special purpose vehicle.The fund aims to return capital to the treasury and support ecosystem growth.Community feedback has shaped the proposal's final structure.Professional management is crucial for successful venture funding.Chapters00:00 Introduction to the $80 Million Fund05:52 Understanding Draper Dragon's Role11:18 Investment Structure and Tranche Breakdown15:40 Equity Investments and Startup Acceleration20:56 Governance and Accountability Mechanisms25:07 Performance Metrics and Community Protections30:09 Draper University and Ecosystem Development35:23 Final Thoughts and Community SupportDISCLAIMER: This content is for informational and educational purposes only and is not financial, investment, or legal advice. I am not affiliated with, nor compensated by, the project discussed—no tokens, payments, or incentives received. I do not hold a stake in the project, including private or future allocations. All views are my own, based on public information. Always do your own research and consult a licensed advisor before investing. Crypto investments carry high risk, and past performance is no guarantee of future results. I am not responsible for any decisions you make based on this content.

    OffAir Podcast
    Tyra Banks Documentary, Nigerian Streamer chaos, Simi backlash & More

    OffAir Podcast

    Play Episode Listen Later Mar 6, 2026 68:10


    In this episode, Gbemi and Toolz break down the Tyra Banks and America's Next Top Model documentary, old reality TV culture, Cardi B performing three months postpartum, why Nigerian concerts need to do better, the drama around Nigerian streamers, social media pile-ons, false accusations, and the backlash around Simi's “stop raping women'' tweet. They also get into celebrity deaths that hit hard, the dangers around travel destinations like Mexico, Tonto Dikeh's latest rebrand, relationship drama making the rounds online, and much more. Plus, there's Money Zone with Moneypoint and a fun Spin the Weekend moment with Gordon's Gin.If you enjoyed this episode, like, comment and subscribe. Drop the stories you want us to cover next in the comments.00:00 — Season 9 kickoff 02:05 — Promo shoot  04:10 — Plato food shout out 06:00 — Tyra Banks documentary 11:20 — Reality TV then vs now 15:40 — Extreme makeovers debate 18:30 — Big Brother fame pressure 21:00 — Cardi B postpartum tour 23:20 — Beyoncé concert standard 26:00 — Nigerian concerts discussion 29:10 — Celebrity deaths & healthcare costs 33:40 — Mexico cartel crisis 38:10 — World Cup travel concerns 41:20 — Nigerian streamers drama 45:50 — IShowSpeed's Africa tour 49:20 — Looking like you don't need money 52:10 — Mirabel assault story 56:40 — Simi tweets controversy 1:02:10 — Feminism & Twitter dragging 1:06:00 — Engagement bait & fake stories 1:09:20 — Cubana Chief Priest DNA saga 1:12:50 — Tonto Dikeh rebrand 1:15:30 — Money Zone By Moneypoint 1:20:40 — Nigeria, money & savings 1:25:10 — Business tools & POS tracking 1:28:30 — Street fight story 1:31:10 — OffAir Reacts:  Throuple discussion 1:33:30 — Celebrity crushes 1:35:40 — Gordon's Cocktail time 1:38:00 — Gordon's Spin the Weekend (Brunch & Gist) 1:40:20 — Episode wrap-up#OffAirPodcast #GbemiAndToolz #TyraBanks #Simi #NigerianStreamers #CelebrityDrama #PopCulturePodcast

    Talks from the Hoover Institution
    How Can Universities Strengthen Civic Education in K–12 Schools?

    Talks from the Hoover Institution

    Play Episode Listen Later Mar 6, 2026 58:53


    The Alliance for Civics in the Academy hosted "How Can Universities Strengthen Civic Education in K–12 Schools?" with Jennifer McNabb, Joshua Dunn, and Jenna Storey on March 4, 2026, from 9:00-10:00 a.m. PT. Universities are increasingly reexamining their role as incubators of effective citizenship. An essential yet often overlooked part of this work is strengthening K–12 civic education. This webinar explores how efforts within higher education can support civic learning in K–12 schools, with particular emphasis on the academy's role in training the next generation of educators. ABOUT THE SPEAKERS Meira Levinson is a political theorist/philosopher of education who is working to start a global field of educational ethics that is philosophically rigorous, disciplinarily and experientially inclusive, and both relevant to and informed by educational policy and practice. In doing so, she draws upon scholarship from multiple disciplines as well as her eight years of experience teaching middle school humanities, civics, history, and English in the Atlanta and Boston Public Schools.  Meira has written or co-edited nine books, including Civic Contestation in Global Education and Educational Equity in a Global Context (both 2024, with Ellis Reid, Tatiana Geron, and Sara O'Brien), Instructional Moves for Powerful Teaching in Higher Education (2023, co-authored with Jeremy Murphy), Democratic Discord in Schools (2019, with Jacob Fay), winner of the 2020 AERA Moral Development and Education SIG Outstanding Book Award, and Dilemmas of Educational Ethics (2016, with Jacob Fay). Her book No Citizen Left Behind (2012) won awards in political science, philosophy, social studies, and education and has been translated into Chinese and Japanese. Meira shares educational ethics resources on JusticeinSchools.org, materials to support K-12 educators working in politically charged environments at Educational Values in Action, and resources for youth activists and teacher allies at YouthinFront.org. Each of these projects reflects Levinson's commitment to achieving productive cross-fertilization — without loss of rigor — among scholarship, policy, and practice. Meira earned a B.A. in philosophy from Yale and a D.Phil. in politics from Nuffield College, Oxford University. Her work has been supported by fellowships from Guggenheim, the Edmond & Lily Safra Center for Ethics at Harvard, Harvard Radcliffe Institute, and the National Academy of Education. Prior to joining the Stanford faculty, Meira taught at the Harvard Graduate School of Education. Jennifer McNabb is Professor and Head of the Department of History at the University of Northern Iowa, where she teaches courses on early modern European history and the history of England. She was Co-Chair of UNI's Civic Education Task Force, which created UNI's Center for Civic Education, and she was Co-PI for a National Endowment for the Humanities Connections Grant that developed UNI's first civic education curriculum: "Civic Literacy, Engagement and the Humanities." McNabb is also a Co-PI of a national grant that will establish the Iowa Civic Educators Institute, providing professional development opportunities for in-service and pre-service social studies and history teachers throughout the state. McNabb has received several awards for her teaching and has completed four courses for The Teaching Company's The Great Courses on the Renaissance, witchcraft, sex, and marriage. She currently serves as a Councilor in the Professional Division of the American Historical Association and as president of the Midwest Conference on British Studies. Joshua Dunn (PhD, University of Virginia) serves as Executive Director of the Institute of American Civics at the Howard H. Baker School of Public Policy and Public Affairs at the University of Tennessee, Knoxville. His research and teaching focus on constitutional law and history, education policy, federalism, and freedom of speech and religion. His books include Complex Justice: The Case of Missouri v. Jenkins (University of North Carolina Press), From Schoolhouse to Courthouse: The Judiciary's Role in American Education (Brookings Institution Press) and Passing on the Right: Conservative Professors in the Progressive University (Oxford University Press).  Moderator Jenna Silber Storey is the Ravenel Curry Chair in Civic Thought in the Social, Cultural, and Constitutional Studies Division of the American Enterprise Institute, and Co-Director of AEI's Center for the Future of the American University.  She is also an SNF Agora Fellow at Johns Hopkins University and a Research Fellow at the Civitas Institute at the University of Texas at Austin.  She previously taught political philosophy at Furman University, where she was an Assistant Professor in the Department of Politics and International Affairs, and Executive Director of Furman's Tocqueville Program.  Her writing has appeared in outlets such as The New York Times, The Washington Post, The Wall Street Journal, The Boston Globe, The Chronicle of Higher Education, Inside Higher Ed, First Things, and The National Endowment for the Humanities flagship journal, Humanities.  Dr. Storey is the co-author, with her husband Ben, of Why We Are Restless:  On the Modern Quest for Contentment (Princeton University Press, 2021).  They are currently working on a book titled The Art of Choosing: How Liberal Education Should Prepare You for Life.

    Working with Gen Z
    From Retention to Relevance – Why is Engagement becoming the New Currency for Gen Z?

    Working with Gen Z

    Play Episode Listen Later Mar 6, 2026 47:43


     Engagement is often misunderstood as satisfaction or happiness at work, but in reality, it's about emotional commitment, discretionary effort, and the willingness to go beyond the bare minimum. For organizations, engagement drives productivity, innovation, retention, and ultimately long-term performance. And when it comes to Gen Z, the stakes are even higher. This is a generation that evaluates work through the lens of purpose, growth, feedback, flexibility, and authentic leadership. So what does it truly take to engage Gen Z — not just attract them, but inspire them to stay and contribute at their best? In this episode Leadership expert and Author Hanna Hesl Kelchner we'll explore what engagement really means, why it matters strategically, and what companies must rethink to get it right.45 Best Gen Z Podcasts You Must Follow in 2025Find Us OnlineHanna Hesl Kelchner  :  LinkedIn, BookNikhil :  Website,  Linkedin, Youtube & Book

    LEADERS par Max Piccinini - RéussiteMax
    23 Ans D'Expérience Business en 49 Minutes - partie 4

    LEADERS par Max Piccinini - RéussiteMax

    Play Episode Listen Later Mar 6, 2026 2:47


    23 Ans D'Expérience Business en 49 Minutes - partie 4Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

    The Steve Harvey Morning Show
    Brand Building: He gives insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it's not just “who you know,” but who knows you.

    The Steve Harvey Morning Show

    Play Episode Listen Later Mar 5, 2026 28:23 Transcription Available


    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brendan Kaminsky. Founder of B Known Agency, a boutique branding and digital marketing firm specializing in sports and entertainment. Kaminsky shares his journey from consulting, to working at ESPN, to eventually launching his own agency. He discusses helping major personalities like Stephen A. Smith, Jalen Rose, Harrison Barnes, and Rich Eisen develop strong social media identities and storytelling strategies. Brendan explains why he left ESPN after six and a half years—despite the security, prestige, and Disney benefits—to pursue entrepreneurship. He describes how brand building has shifted from traditional media to a landscape where relatability, vertical video, audience engagement, and consistent content matter more than follower counts. He also talks about the pressure of managing public-facing work in real time, the importance of being accessible to high‑profile clients, the rising role of AI in content creation, and how social platforms have become core to modern marketing strategies. Additionally, Brendan shares specific examples of working with Jalen Rose on mixing sports commentary with community-focused storytelling and describes how Rich Eisen’s annual “Run Rich Run” 40‑yard dash evolved into a signature charitable brand moment. The interview closes with insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you. PURPOSE OF THE INTERVIEW 1. To highlight Brendan Kaminsky’s entrepreneurial journey McDonald explores how Kaminsky transitioned from a major corporation (ESPN) to founding a successful agency. 2. To educate listeners on the evolving world of branding and digital media Kaminsky explains how branding now depends on relatability, vertical video, and engagement over follower count. 3. To provide actionable guidance for entrepreneurs and creators The interview teaches how consistency, accessibility, and storytelling help build a recognizable digital brand. 4. To show how athletes and media personalities use content to expand influence Brendan walks through real client strategies—from Jalen Rose’s community work to Rich Eisen’s fundraising dash. 5. To explore the role of AI in modern marketing Kaminsky discusses how AI assists with analytics, research, and identifying viral content moments. KEY TAKEAWAYS 1. Relatability drives modern branding People connect with authenticity, not polished promotion. Talk to your audience, not at them. 2. Engagement matters more than follower count Algorithms reward content that resonates, regardless of how many people follow you. A creator with 10,000 followers can hit a million views. 3. Social media requires presence and accessibility High-profile clients expect responsiveness; being available is key to agency success. 4. Vertical video is the new standard Optimizing content for mobile consumption is essential—TV graphics no longer dictate how content is built. 5. AI is an asset, not a threat Kaminsky uses AI for virality scoring, caption suggestions, research, and identifying strong clips from long-form content. 6. Data tells the story Success can be clearly measured through views, engagement, and growth—unlike billboards or traditional media. 7. Use “hot topics” to highlight deeper work For clients like Jalen Rose, trending sports conversations help drive attention to community-focused initiatives like his leadership academy. 8. Brand moments can start from something small Rich Eisen’s 40-yard dash evolved into a signature charity event and content anchor. 9. Entrepreneurship requires trusting your gut He left ESPN without telling anyone beforehand to avoid discouragement—because he felt the pull to build his own vision. 10. Visibility creates opportunity In the digital era, it’s not just who you know—it’s who knows you. NOTABLE QUOTES On entrepreneurship “I trusted my gut… I didn’t tell one person I was leaving ESPN because I didn’t want anyone to make me doubt myself.” On branding “People want to relate to you. They want to get to know you.” “Talk directly to your audience.” On social metrics “It’s become a lot more about engagement and views than total follower number.” On accessibility “You could be the best at your job, but if a client can’t reach you, it doesn’t matter.” On visibility “It’s not about who you know—it’s about who knows you.” On AI “AI is absolutely an asset… it helps us with research, analytics, even virality scoring.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

    Strawberry Letter
    Brand Building: He gives insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it's not just “who you know,” but who knows you.

    Strawberry Letter

    Play Episode Listen Later Mar 5, 2026 28:23 Transcription Available


    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brendan Kaminsky. Founder of B Known Agency, a boutique branding and digital marketing firm specializing in sports and entertainment. Kaminsky shares his journey from consulting, to working at ESPN, to eventually launching his own agency. He discusses helping major personalities like Stephen A. Smith, Jalen Rose, Harrison Barnes, and Rich Eisen develop strong social media identities and storytelling strategies. Brendan explains why he left ESPN after six and a half years—despite the security, prestige, and Disney benefits—to pursue entrepreneurship. He describes how brand building has shifted from traditional media to a landscape where relatability, vertical video, audience engagement, and consistent content matter more than follower counts. He also talks about the pressure of managing public-facing work in real time, the importance of being accessible to high‑profile clients, the rising role of AI in content creation, and how social platforms have become core to modern marketing strategies. Additionally, Brendan shares specific examples of working with Jalen Rose on mixing sports commentary with community-focused storytelling and describes how Rich Eisen’s annual “Run Rich Run” 40‑yard dash evolved into a signature charitable brand moment. The interview closes with insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you. PURPOSE OF THE INTERVIEW 1. To highlight Brendan Kaminsky’s entrepreneurial journey McDonald explores how Kaminsky transitioned from a major corporation (ESPN) to founding a successful agency. 2. To educate listeners on the evolving world of branding and digital media Kaminsky explains how branding now depends on relatability, vertical video, and engagement over follower count. 3. To provide actionable guidance for entrepreneurs and creators The interview teaches how consistency, accessibility, and storytelling help build a recognizable digital brand. 4. To show how athletes and media personalities use content to expand influence Brendan walks through real client strategies—from Jalen Rose’s community work to Rich Eisen’s fundraising dash. 5. To explore the role of AI in modern marketing Kaminsky discusses how AI assists with analytics, research, and identifying viral content moments. KEY TAKEAWAYS 1. Relatability drives modern branding People connect with authenticity, not polished promotion. Talk to your audience, not at them. 2. Engagement matters more than follower count Algorithms reward content that resonates, regardless of how many people follow you. A creator with 10,000 followers can hit a million views. 3. Social media requires presence and accessibility High-profile clients expect responsiveness; being available is key to agency success. 4. Vertical video is the new standard Optimizing content for mobile consumption is essential—TV graphics no longer dictate how content is built. 5. AI is an asset, not a threat Kaminsky uses AI for virality scoring, caption suggestions, research, and identifying strong clips from long-form content. 6. Data tells the story Success can be clearly measured through views, engagement, and growth—unlike billboards or traditional media. 7. Use “hot topics” to highlight deeper work For clients like Jalen Rose, trending sports conversations help drive attention to community-focused initiatives like his leadership academy. 8. Brand moments can start from something small Rich Eisen’s 40-yard dash evolved into a signature charity event and content anchor. 9. Entrepreneurship requires trusting your gut He left ESPN without telling anyone beforehand to avoid discouragement—because he felt the pull to build his own vision. 10. Visibility creates opportunity In the digital era, it’s not just who you know—it’s who knows you. NOTABLE QUOTES On entrepreneurship “I trusted my gut… I didn’t tell one person I was leaving ESPN because I didn’t want anyone to make me doubt myself.” On branding “People want to relate to you. They want to get to know you.” “Talk directly to your audience.” On social metrics “It’s become a lot more about engagement and views than total follower number.” On accessibility “You could be the best at your job, but if a client can’t reach you, it doesn’t matter.” On visibility “It’s not about who you know—it’s about who knows you.” On AI “AI is absolutely an asset… it helps us with research, analytics, even virality scoring.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

    Beyond The Story with Sebastian Rusk
    Building Leadership Infrastructure That Scales - Landon Lynch

    Beyond The Story with Sebastian Rusk

    Play Episode Listen Later Mar 5, 2026 15:19 Transcription Available


    Send a textIn episode 289 of Beyond The Story, Sebastian Rusk interviews Landon Lynch, a dynamic business consultant and leadership strategist, as he shares his journey from pursuing curiosity in his early career to building a successful consulting business that helps leaders navigate the complexities of growth and organizational strategy.Tune in for insights on storytelling, entrepreneurship, and the power of community.TIMESTAMPS[00:01:47] Pursuing curiosity in career paths.[00:04:42] Identifying market gaps effectively.[00:09:23] Success scorecard development.[00:12:01] Podcasting for business growth.[00:14:23] Being useful over being right.QUOTES“I just want to make sure that everything that I'm doing is more committed to being useful and helpful than being right.” -Landon Lynch“If you help people identify and name and solve their pain, your time will fill up fast” -Landon Lynch ==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabLandon LynchInstagram: https://www.instagram.com/landonclynch/ ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

    Powered by Learning
    Building Accessible Workplaces with EnAble Learning

    Powered by Learning

    Play Episode Listen Later Mar 5, 2026 31:04 Transcription Available


    What does it take to scale disability inclusion across an entire workforce? In this episode, National Organization on Disability leaders Beth Sirull and Sara Walsh explain how the EnAble Learning digital training system helps organizations embed inclusion, adaptability, and workforce readiness into their everyday operations.Show Notes:Beth Sirull and Sara Walsh of the National Organization on Disability share how their new EnAble Learning courses are helping organizations of all sizes create welcoming, productive workplaces through engaging, accessible online training. Here are some of their key points:Disability inclusion is a business imperative, not philanthropy. Beth Sirull shared that companies fully integrating disability inclusion hire twice as many people with disabilities—and promote five times as many—demonstrating measurable business impact.Most disabilities are invisible—and often undisclosed. Beth emphasized that the majority of disabilities are not visible, and disclosure rates are low due to stigma, making proactive inclusion essential.Scalable, on-demand training increases access and impact. Sara Walsh explained that EnAble Learning was created to make high-quality disability inclusion training accessible to organizations of all sizes, especially those unable to support in-person sessions.Engagement and relevance were non-negotiable in the digital experience. Sara noted that the courses were intentionally designed to be interactive, practical, and manager-focused—avoiding “click-through” compliance training in favor of meaningful learning.Inclusion benefits everyone—and anyone can join the disability community at any time. Sara pointed out that disability is a community anyone may become part of at any stage of life, reinforcing why inclusive practices matter across the entire workforce.Learn more about National Organization on Disability's enAble LearningPowered by Learning earned Awards of Distinction in the Podcast/Audio and Business Podcast categories from The Communicator Awards and a Gold and Silver Davey Award. The podcast is also named to Feedspot's Top 40 L&D podcasts and Training Industry's Ultimate L&D Podcast Guide. Learn more about d'Vinci at www.dvinci.com. Follow us on LinkedInLike us on Facebook

    Be a Smarter Homeowner
    How HomeZada Helps Professionals Create Smarter Homeowners

    Be a Smarter Homeowner

    Play Episode Listen Later Mar 5, 2026 32:34


    Summary In this episode of the Be a Smarter Homeowner podcast, hosts Elizabeth Dodson and John Bodrozic discuss the importance of their professional community and how HomeZada Professional was developed to assist professionals in better serving homeowners. They explore the various ways professionals can engage with homeowners, the self-service nature of HomeZada Professional, and the different models of engagement available. The conversation also highlights the importance of branding and customer engagement, the types of professionals that can benefit from HomeZada, and the potential for affiliate marketing strategies. The episode concludes with a call to action for professionals to leverage HomeZada to enhance their services and support homeowners effectively.   Takeaways  Laughter is essential for maintaining a positive outlook. HomeZada Professional was created to support professionals. Engagement with homeowners is crucial for professionals. HomeZada Professional operates on a self-service model. Branding is key for professionals to retain customers. There are three models of engagement for professionals. Different types of professionals can benefit from HomeZada. Creating value beyond transactions is important for professionals. Affiliate programs can enhance marketing strategies. The mission is to make homeowners smarter.   Chapters 00:00 Introduction and the Importance of Community 02:01 Understanding HomeZada Professional 05:45 Engagement Strategies for Professionals 11:51 The Three Models of Professional Engagement 17:58 Types of Professionals and Their Roles 23:56 Affiliate Programs and Marketing Strategies 30:11 Conclusion and Call to Action  

    The Sleeping Barber - A Business and Marketing Podcast
    SBP 179: The PostPod - Stop Buying Media on CPM

    The Sleeping Barber - A Business and Marketing Podcast

    Play Episode Listen Later Mar 5, 2026 24:53


    When budgets tighten, marketers are told to find efficiency.Cheaper CPMs.Lower cost impressions.More targeting.Shorter ads.It looks smart in a spreadsheet.But according to Peter Field — often called the “Godfather of Effectiveness” — CPM may be one of the most dangerous metrics in modern marketing.In this episode of The Sleeping Barber Podcast, hosts Marc Binkley and Vassilis Douros unpack their conversation with Peter Field and explore why marketers may be optimizing for the wrong things.They discuss:Why CPM can distort media planning decisionsThe difference between impressions and real attentionWhy chasing cheap media can damage long-term brand growthHow brand and performance marketing must work togetherWhy metrics like price elasticity and market share growth matter more than dashboards full of clicksIf you're being asked to “do more with less,” this episode challenges how marketers define efficiency — and what truly drives long-term growth.Key Takeaways:CPM is often a misleading metric that can harm marketing effectiveness.Attention should be prioritized over impressions in advertising.Search strategies should integrate both SEO and SEM for better results.Long-term metrics are essential for understanding true marketing impact.Brand building is crucial for influencing consumer behaviour and decision-making.The conversation around marketing needs to shift from cost savings to value creation.Understanding the relationship between brand and performance marketing is vital.Effective marketing requires a balance between short-term and long-term strategies.Engagement metrics should reflect actual consumer behaviour, not just superficial data.Creativity in using marketing tools can lead to better outcomes. Chapters:00:00 Introduction to CPM and Marketing Metrics03:14 The Dangers of CPM: A Deep Dive05:59 The Shift in Marketing Metrics: From Impressions to Attention09:04 Understanding Search Strategies and Tools11:55 The Importance of Long-Term Metrics15:02 The Role of Brand Building in Marketing17:47 Changing the Conversation: From Cost Savings to Value21:12 Final Thoughts and Key Takeaways

    Hospitality Insiders
    Rassembler clients et hôteliers indépendants grâce à la fidélité avec Stéphane Radi - Contact Hôtels | Épisode 170

    Hospitality Insiders

    Play Episode Listen Later Mar 5, 2026 75:47


    Découvrez ma formation aux fondamentaux de l'accueil, un parcours d'excellence, accessible à toutes & tous !1️⃣ Présentation de l'invité :Dans un secteur où l'hôtelier indépendant se bat souvent seul face aux plateformes et aux grandes chaînes, certains ont fait un choix radicalement différent : celui du collectif.Depuis plusieurs années, Stéphane Radi pilote Contact Hôtels, un réseau associatif d'hôtels 2 et 3 étoiles qui mise sur la coopération plutôt que la standardisation.Au cœur de cette stratégie : un nouveau programme de fidélité commun, pensé comme un outil de création de valeur, de partage de clientèle et de souveraineté commerciale pour les indépendants.Aujourd'hui, j'ai voulu comprendre comment un programme de fidélité peut devenir un levier stratégique, et ce que cela implique en matière de leadership dans un réseau associatif.2️⃣ Notes et références :▶️ Toutes les notes et références de l'épisode sont à retrouver ici.Cet épisode est produit en partenariat avec Contact Hôtels. Un grand merci aux équipes pour leur collaboration et leur professionnalisme.Cet enregistrement a été réalisé au sein de l'hôtel Duette dans le 17ème à Paris, un grand merci pour leur accueil.3️⃣ Le sponsor de l'épisode : HotelPartnerHotelPartner Revenue ManagementPrendre un rendez-vous avec MarjolaineDites que vous venez d'Hospitality Insiders et Marjolaine se déplace gratuitement dans votre établissement pour effectuer un diagnostic !4️⃣ Chapitrage : 00:00:00 - Introduction00:02:00 - La vision stratégique de la fidélisation00:13:00 - Le programme « Cash and Smile »00:24:00 - La technologie et la consolidation de la donnée00:32:00 - Leadership et modèle associatif00:46:00 - Vision d'avenir et rôle de l'IA01:00:00 - Questions signaturesSi cet épisode vous a passionné, rejoignez-moi sur :L'Hebdo d'Hospitality Insiders, pour ne rien raterL'Académie Hospitality Insiders, pour vous former aux fondamentaux de l'accueilLe E-Carnet "Devenir un Artisan Hôtelier" pour celles et ceux qui souhaitent faire de l'accueil un véritable artLinkedin, pour poursuivre la discussionInstagram, pour découvrir les coulissesLa bibliothèque des invités du podcastMerci de votre fidélité et à bientôt !Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

    JORGY'S STRIPPING THE DIPPING
    S5 Ep: 2: The Story of Peter Hodgkinson (Former Head of Build and Employment Engagement Mercedes F1)

    JORGY'S STRIPPING THE DIPPING

    Play Episode Listen Later Mar 5, 2026 69:52


    In this episode, we sit down with Peter Hodgkinson, one of the most influential and quietly impactful figures in modern motorsport leadership. With a career spanning over three decades, Peter's journey took him from garage floors in the United States to the heart of Formula 1's most successful era with the Mercedes AMG Petronas team. At Mercedes he served as Head of Build, where he was central to defining the discipline, quality, and technical excellence that helped deliver multiple world championships, and later as Head of Employee Engagement, translating the relentless precision of engineering into people-first leadership and team culture.In this conversation, we unpack:

    LEADERS par Max Piccinini - RéussiteMax
    23 Ans D'Expérience Business en 49 Minutes - partie 3

    LEADERS par Max Piccinini - RéussiteMax

    Play Episode Listen Later Mar 5, 2026 4:57


    23 Ans D'Expérience Business en 49 Minutes - partie 3Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

    iGaming NEXT: Podcast
    Why congresswoman Dina Titus plan to put an end to Sports Prediction Markets

    iGaming NEXT: Podcast

    Play Episode Listen Later Mar 5, 2026 23:25


    The WorldView in 5 Minutes
    High engagement w/ Bible app in Kenya, Nigeria, & South Africa; Supreme Court rules against radical transgender policy; Trump's Transportation Dept: No illegals allowed commercial licenses

    The WorldView in 5 Minutes

    Play Episode Listen Later Mar 4, 2026


    It's Wednesday, March 4th, A.D. 2026. This is The Worldview in 5 Minutes heard on 140 radio stations and at www.TheWorldview.com.  I'm Adam McManus. (Adam@TheWorldview.com) By Jonathan Clark and Timothy Reed Pray for the Middle East Please pray for Christians in the Middle East as tensions rise in the region. Christian communities, like those in Iran, are especially vulnerable during times of escalating violence. Regina Lynch with Aid to the Church in Need warned, “The longing for freedom and dignity among peoples in the region is legitimate. But the price of renewed war could be extremely high. Civilians always suffer most, and Christians are often among the most defenseless.”  U.S.-Iranian conflict might last four weeks U.S. President Donald Trump recently said the conflict with Iran may continue over the next four weeks. The United States and Israel carried out sweeping airstrikes against the country over the weekend. The American death toll in the conflict reached six troops as of Monday.  The U.S. State Department is urging Americans to leave over a dozen countries in the Middle East. Those include Iran, Iraq, Jordan, Lebanon, and Israel.   Supreme Court rules against radical transgender policy The U.S. Supreme Court ruled against California's pro-transgender school policy on Monday. The policy allowed public school officials to keep the gender confusion of students from their parents. Worse than that, school officials even helped students “transition” without their parents knowledge.  Paul Jonna, Special Counsel at Thomas More Society, commented, “The Court's landmark . . . vindication of religious liberty . . . [sets] an historic precedent that will dismantle secret gender transition policies across the country.” The State of the Unborn: GOP should not leave fight to states The pro-life movement is continuing strong, but not without its challenges. That's according to Susan B. Anthony Pro-Life America President Marjorie Dannenfelser in her “State of the Unborn” address.  Listen to her thoughts on why the fight for life must continue. DANNENFELSER: “Now consider the great battles the pro-life movement has won after over a half a century of struggle:  electing a pro-life president, confirming the Supreme Court justices who would reverse Roe v Wade with the Dobbs decision, and restore the right to uphold the 14th Amendment's equal protection promise in the law.  "The handcuffs are off. We are free to protect the human rights of people. We live in a fresh moment filled with hope for our children, and yet, there are now more abortions than before Dobbs -- at least 1.1 million a year.  "More than 60% of those deaths are caused by abortion drugs, and that's more than fentanyl, cocaine and heroin related deaths combined. Abortion is the number one cause of death in the United States of America.” Dannenfelser went on to challenge the Republican Party. She said, “The current GOP strategy of leaving this issue to the states clearly does not work. Twenty pro-life states can't even enforce their laws because of mail-order abortion drugs.” Proverbs 31:9 says, “Open your mouth, judge righteously, and plead the cause of the poor and needy.” Trump's Transportation Dept: No illegals allowed commercial licenses Transportation Secretary Sean Duffy is imposing new rules in order for truckers to obtain a Commercial Driver's License. This comes as the Trump administration continues to fight illegal immigration, including within the trucking industry, where illegal drivers have killed a number of Americans. Duffy laid out his expectations for U.S. commercial drivers. DUFFY: “This is not politics that we're playing here. We can have a debate about whether Joe Biden had an open border or Donald Trump shut down and secured the border. That's a different debate. “The debate really is, ‘Do you want well-trained, well-qualified drivers behind the wheel of a big rig driving on American roads?' It's very simple. I think the answer is: Every single American, no matter what your political stripes are, doesn't are, that's exactly what you want. “That's what you would expect from the federal government and the state government. To a greater extent, I think we need our states to say, ‘Listen, we can be good partners.'” Truckers will now be required to take their Commercial Driver's License test in English. Plus, many states have worked hard with the federal government to take reckless truck drivers off the roads. YouVersion Bible app sees high engagement in Kenya, Nigeria, & South Africa And finally, the Bible app YouVersion launched its latest regional hub in Kenya last week.  The Bible app is seeing strong growth across countries in Africa. Kenya, Nigeria, and South Africa rank among the top countries for daily Bible engagement, not just in Africa but also the world.  YouVersion CEO and founder Bobby Gruenewald told Christian Daily International, “Some people have predicted that Africa would become the center of global Christianity. From what we're seeing, I think it already is.” Isaiah 11:9 says, “The earth shall be full of the knowledge of the LORD as the waters cover the sea.” Close And that's The Worldview on this Wednesday, March 4th, in the year of our Lord 2026. Follow us on X or subscribe for free by Spotify, Amazon Music, or by iTunes or email to our unique Christian newscast at www.TheWorldview.com.  Plus, you can get the Generations app through Google Play or The App Store. I'm Adam McManus (Adam@TheWorldview.com). Seize the day for Jesus Christ.

    Fast Leader Show | Real-life stories of failure and triumph
    Remote Contact Center Engagement: Beating the Industry by 11 Points and Crawling with AI

    Fast Leader Show | Real-life stories of failure and triumph

    Play Episode Listen Later Mar 4, 2026 40:47


    Artificial intelligence is crawling everywhere. Senior contact center leaders face intense pressure to accelerate AI adoption while being bombarded by marketing hype. But there is another way AI must "crawl."Jason Mercer-Pottinger, a healthcare executive leading a fully remote, multi-country operation, maintains manager effectiveness scores 11 points above the industry average. This episode listen how he plans to preserve performance under immense technological pressure. Listen as he details how to avoid a scattergun approach and prevent your solution from uncalibrated "AI slop" and execution drift.

    The Remarkable Leadership Podcast
    The Emotional Intelligence Advantage with Amy Jacobson

    The Remarkable Leadership Podcast

    Play Episode Listen Later Mar 4, 2026 34:52


    Why is emotional intelligence no longer optional for leaders facing change and challenging conversations? Amy Jacobson joins Kevin to discuss what emotional intelligence really is and why it matters more than ever. They explore emotional intelligence as a skill, not an identity, emphasizing that EQ shows up in the how and why behind our decisions and behaviors. Amy shares a common misconception about emotional intelligence, clarifying that it isn't about avoiding conflict, being agreeable, or maintaining constant positivity, but about understanding emotions, regulating responses, and choosing actions that move people and outcomes forward. Amy also introduces relatable metaphors, such as treating change as if it were "your baby," to explain why leaders often overlook the emotional experience of those affected by change. Amy's Story: Amy Jacobson is the author of Emotional Intelligence: A Simple and Actionable Guide to Increasing Performance, Engagement and Ownership and her new book The Emotional Intelligence Advantage: Mastering Change and Difficult Conversations. She is an emotional intelligence and human behavior specialist. Previously featured in Fast Company, The Daily Telegraph, News.com.au and more, Jacobson trains corporations, companies and groups large and small in both private and public sectors about the importance of emotional intelligence. She uses simple, actionable strategies—and a bit of tough love where needed—to help leaders and employees understand that no matter what industry you are part of, our biggest challenges are always the same. When she's not working, Jacobson enjoys musicals, basketball, traveling and dining out. She and her husband, Mark, share two teenage children. This Episode is brought to you by... Flexible Leadership is every leader's guide to greater success in a world of increasing complexity and chaos.  Book Recommendations Emotional Intelligence: A Simple and Actionable Guide to Increasing Performance, Engagement and Ownership by Amy Jacobson The Emotional Intelligence Advantage: Mastering Change and Difficult Conversations by Amy Jacobson  Like this? Leading Change Intelligently with Barbara Trautlein Making Change Work with Brendon Baker Building Emotionally Intelligent Teams with Vanessa Druskat Join Our Community If you want to view our live podcast episodes, hear about new releases, or chat with others who enjoy this podcast join one of our communities below. Join the Facebook Group Join the LinkedIn Group   Leave a Review If you liked this conversation, we'd be thrilled if you'd let others know by leaving a review on Apple Podcasts. Here's a quick guide for posting a review. Review on Apple: https://remarkablepodcast.com/itunes    Podcast Better! Sign up with Libsyn and get up to 2 months free! Use promo code: RLP  

    The Loqui Podcast @ Present Influence
    How to Improve Executive Presence Through Self-Awareness with Michael Delisser

    The Loqui Podcast @ Present Influence

    Play Episode Listen Later Mar 4, 2026 54:29 Transcription Available


    Self-Awareness, Mindset, and Audience Focus: Michael Delisswe John chats with executive communication coach Michael Delissa about self-awareness, feedback, and mindset in presentations, arguing that most presentation problems are internal rather than technical. Dea shares a humiliating early experience when a professor publicly flagged his filler words, and explains how he now builds self-awareness by recording speakers and letting them see distractions for themselves. They discuss avoiding perfectionism, reducing distracting habits without sounding robotic, and focusing on outcomes and audience needs rather than what the presenter wants to say. Dea highlights common issues such as covering too much, weak flow, lack of customisation, and insufficient emotional connection to the audience's pain points. He frames effective persuasion around trust, logic, and emotional connection, ties improvement to leveraging strengths and minimising “fatal flaws,” and promotes continual feedback, daily practice, and his book Leadership Accelerators on emotional intelligence, communication habits, and personality. CHAPTERS00:00 Nightmare of Humiliation 00:27 Meet Michael Dea 01:40 Filler Words Disaster 03:33 Recording Builds Awareness 05:13 Ditch Perfectionism 07:12 Authentic Not Scripted 09:18 Strengths and Fatal Flaws 12:41 Start With Outcomes 14:26 Common Presentation Pitfalls 16:47 Engagement and Customisation 18:54 Coaching Goals and Mindset 24:26 Trust Logic Emotion Framework 27:57 Pain Before Solutions 31:29 Slide Purpose Coaching 32:53 Personality-Based Speaking 37:22 Outcomes Over Learning Styles 39:48 Mindset And Audience Focus 42:20 Communication In The AI Era 46:27 Book Leadership Accelerators 48:45 Feedback And Self Awareness 52:27 Episode Wrap And ChallengeVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow the show and leave a rating.

    WCG Clinical Services Fireside Chats
    Breaking the Bottleneck: Rethinking Study Start-Up for Faster Trial Activation

    WCG Clinical Services Fireside Chats

    Play Episode Listen Later Mar 4, 2026 24:35


     Study start-up remains one of the most persistent bottlenecks in clinical trials—slowing site activation, delaying patient enrollment, and adding pressure across already stretched teams. In this episode of WCG Talks Trials, host Jamie Harper, Vice President of Site Solutions & Engagement at WCG, is joined by Stephanie Held, Associate Director of Coverage Analysis, and Jody Ingebritsen‑Howe, Director of Contracts & Budgets, to unpack why start-up timelines continue to stall and what can be done to improve them.Together, they explore how Medicare Coverage Analysis (MCA) serves as the foundation for compliant and efficient study start-up, how downstream processes like budgeting, contract negotiations, and CTMS build are impacted by early decisions, and where “hidden” white space can quietly derail timelines.The conversation also highlights practical, actionable steps sites and sponsors can take today—from mapping end‑to‑end workflows to better equipping negotiators with the information they need.Looking ahead, the panel discusses how technology and AI may reshape study activation, while emphasizing the importance of human expertise and alignment across teams. Whether you're a site, sponsor, or CRO, this episode offers timely insights to help accelerate activation and reduce friction in an increasingly complex trial landscape.Host:Jamie Harper, vice president, Site Solutions & EngagementGuests:Stephanie Held, associate director, Coverage AnalysisJody Ingebritsen-Howe, director, Contracts & Budgets

    Sales Reinvented
    How Top Salespeople Stay Calm and Confident in High-Stakes Situations Ep #496

    Sales Reinvented

    Play Episode Listen Later Mar 4, 2026 22:38


    Pressure is an undeniable reality for anyone in sales. High-stakes meetings, critical pitches, and tough negotiations are daily occurrences. While some thrive, others falter.    This week, I'm joined by communication expert, keynote speaker, and bestselling author Dominic Colenso for a conversation on how to excel in high-pressure sales situations. Drawing from his experience as a professional actor and performance coach, Dominic shares why communication often breaks down under pressure, shares practical strategies for staying calm and present, and explains how salespeople can turn pressure into a tool for greater impact.   Outline of This Episode   [0:00] Presence enhances performance [04:11] Learning about being in the moment from Bill Nighy [06:49] Staying grounded using breath and posture [12:32] Engagement tips for virtual Meetings [15:36] Maintaining confidence in presentations [17:50] Authenticity in leadership communication Where Communication Breaks Down   According to Dominic Colenso, one of a salesperson's biggest barriers to great communication under pressure is the tendency to focus too much on themselves—overloading the conversation with product features and personal knowledge. Instead, successful communicators make it about the audience. Failing to address the listener's needs, challenges, and expectations leads to disengagement, especially when seconds count.   How Pressure Affects Performance   Pressure can enhance or distort our performance. The key is being in the moment. Drawing from his acting career, Dominic stresses the importance of grounding yourself and resisting distractions. Real presence enables adaptability and focus, even as adrenaline surges and the stakes rise.   He shares his experience of learning from actor Bill Nighy, who demonstrated how energy could be switched from relaxation to intense focus. It's not the showmanship that matters, but laser-sharp concentration—this is what makes a real difference in critical moments.   What Top Performers Do Differently   When under pressure, top salespeople slow down rather than speed up. The biological urge to accelerate, driven by adrenaline, can cause premature responses and missed cues. But elite performers take their time and resist the temptation to rush. Pausing and breathing provides time to think clearly and gives clients a sense of being truly heard. Control and composure transform stressful encounters into meaningful dialogue.   Creating Calm Without Overcontrol   Confidence is often mistaken for control. Dominic advises focusing not only on what you say but also on how your body feels and behaves under stress. Simple physical grounding—placing both feet evenly on the floor, steadying your breath, avoiding fidgeting—can decrease stress hormones and boost confidence. This physiological reset helps you think more clearly and remain authentically present, even in tough meetings.   Preparation is essential: pattern these habits before walking into high-stakes rooms by practicing in everyday scenarios. Muscle memory built in casual contexts will kick in when it matters most.   The Power of Simplicity   For sales professionals preparing for a big meeting, Dominic recommends one immediate tactic: simplify your message. Think about your audience and distill your communication into a headline. Support this headline with just three core ideas. When conversation feels streamlined and relevant, clients are more likely to lean in than tune out. Overwhelming clients with information risks confusion; clarity inspires engagement.   Virtual Selling Brings New Pressures   Virtual meetings bring different challenges, such as reduced engagement and fewer non-verbal cues. Dominic encourages adopting a "Netflix box set" approach by breaking lengthy pitches into shorter, interactive sessions. Every virtual meeting should have a clear beginning, middle, and end, with regular opportunities for dialogue. Ask questions frequently to keep clients involved and gauge comprehension.   Whether delivering a scripted pitch or responding on the fly, authenticity wins. Rehearse aloud, adapt the message to your style, and add personal touches. The more you show up as yourself, the more your audience connects and responds. Resources & People Mentioned       Connect with Dominic Colenso   Dominic Colenso on LinkedIn  Connect With Paul Watts    LinkedIn Twitter    Subscribe to SALES REINVENTED Audio Production and Show Notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

    Craft Beer Professionals
    More Than a Map: Designing Beer Trails for Lasting Engagement

    Craft Beer Professionals

    Play Episode Listen Later Mar 4, 2026 35:52


    More butts in seats, stronger loyalty, and a clearer picture of who your guests really are. What started as the Charlottesville Ale Trail has evolved into a passport program that helps beer trails move beyond simple maps and into measurable taproom traffic. In this conversation, we'll walk through how to set up and sustain a passport program that breweries want to participate in and guests are excited to use. We'll cover engagement tactics, the data you can collect along the way, and how these programs can support economic impact stories and grant applications.Todd Wickersty is the Executive Director of the Charlottesville Ale Trail and co-founder of LoyalBrew, a digital passport platform designed for food and beverage trails. He helped launch the Charlottesville Ale Trail in 2018 and continues to lead its growth and community partnerships eight years later. During the pandemic, Todd and his business partner created a digital passport for the Ale Trail to help local breweries stay connected with visitors. That innovation evolved into LoyalBrew, now used by tourism organizations and beverage trails across the country to inspire exploration and support small businesses.Join us in person for CBP Connects ChicagoJune 15-17, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/

    China Daily Podcast
    英语新闻丨High-level engagement at two sessions drives modernization

    China Daily Podcast

    Play Episode Listen Later Mar 4, 2026 5:53


    When China's top political advisory body and legislature convene this week for their annual sessions, the major item on their agendas will be a draft outline of the 15th Five-Year Plan (2026-30). The deeper story, however, lies in how these gatherings have evolved into a mechanism through which the country's leadership translates strategic vision into operational governance and concrete results.Since the 18th National Congress of the Communist Party of China in 2012, General Secretary of the CPC Central Committee Xi Jinping has participated in deliberations and exchanges with National People's Congress deputies and members of the Chinese People's Political Consultative Conference National Committee more than 60 times, guiding the trajectory of China's modernization.Xi's emphasis during these meetings on high-quality development, innovation-driven growth and people-centered governance has provided a consistent policy framework that has helped China navigate a volatile global environment while sustaining growth and stability.China's GDP surpassed 140 trillion yuan ($20.4 trillion) last year, amid supply-chain disruptions and rising geopolitical tensions — evidence of a system that has prioritized resilience and structural upgrading over short-term stimulus.What distinguishes Xi's engagement at the two sessions is its granular focus. Xi has communicated extensively with NPC deputies and CPPCC National Committee members on factory productivity, rural incomes, eldercare services, environmental remediation, talent cultivation, etc. This micro-to-macro feedback loop is effective in strengthening communications between the leadership and those from all walks of life. When a steel plant manager reports that digital upgrades have raised productivity, or a community social worker describes improved eldercare services following targeted policy guidance, these examples become data points in a broader effort to recalibrate national priorities toward quality, efficiency and equity in national social and economic development.A theme emerging from Xi's participation in these discussions is the primacy of high-quality development. His assertion that without high-quality development, there can be no socialist modernization reflects an understanding familiar to economists: growth that relies on diminishing returns, environmental degradation or excessive leverage is self-limiting. By urging authorities at various levels to develop new quality productive forces while upgrading traditional industries, the leadership has sought to promote technological diffusion and industrial modernization rather than premature deindustrialization.The results are visible in multiple sectors. Artificial intelligence and advanced manufacturing are reshaping production models, while breakthroughs in materials science and power equipment are reducing dependence on foreign inputs. These developments suggest a pragmatic strategy to move up the value chain while preserving and optimizing the country's manufacturing base.Xi's calls to improve talent-training mechanisms and align education with economic needs reflect a recognition that human capital is the foundation for these endeavors. The development of national engineering academies, university technology transfer centers and industry-education partnerships indicates an attempt to institutionalize this linkage. In economic terms, China is trying to internalize the spillover benefits of innovation by embedding research, production and skills development within a unified policy ecosystem.Equally notable is the sustained focus on people's livelihoods. Xi's exchanges with farmers, migrant workers, grassroots civil servants and researchers on poverty alleviation, rural vitalization, employment and eldercare underscore the people-first principle of the country's public policies. The transformation of once-impoverished villages through infrastructure, e-commerce and eco-tourism, and the expansion of community-based services for the elderly, illustrate a shift from subsistence security to quality-of-life improvements. This aligns with the goal of advancing common prosperity — which balances efficiency with social fairness and justice.Environmental policy provides another lens through which to assess the modernization agenda. The concept that lucid waters and lush mountains are invaluable assets has been operationalized through nationwide ecological restoration, renewable energy deployment and desertification control. Regions once defined by environmental degradation are now experimenting with solar power, eco-tourism and sustainable agriculture, suggesting that environmental stewardship is being integrated into local growth models rather than treated as an external constraint.Xi's engagement with the national lawmakers and political advisers at the two sessions since 2012 highlights the way in which the country aligns good governance with economic transformation and social welfare in pursuit of national modernization.

    LEADERS par Max Piccinini - RéussiteMax
    23 Ans D'Expérience Business en 49 Minutes - partie 2

    LEADERS par Max Piccinini - RéussiteMax

    Play Episode Listen Later Mar 4, 2026 9:35


    23 Ans D'Expérience Business en 49 Minutes - partie 2Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

    Performance Intelligence with Andrew May
    The Hidden 10%: How Culture Unlocks High Performance | Aaron Walsh

    Performance Intelligence with Andrew May

    Play Episode Listen Later Mar 4, 2026 78:24


    A leadership team with top-tier talent, strong strategy, and capital behind it still misses targets. Engagement scores drift. Execution stalls. On paper, nothing is wrong. In reality, the environment is misaligned.That gap between capability and consistent performance is where culture either compounds results or quietly erodes them.Aaron Walsh, Head of Culture, Leadership and Mental Performance at the Rajasthan Royals and former Mental Skills coach with the Chiefs, has spent his career working inside high performance systems where results are unforgiving and scrutiny is constant.Why is culture still treated as a “soft” variable despite overwhelming evidence that it shapes behaviour, decision-making and performance under pressure?1:45 – Defining culture and what happens when reality doesn't match the wall. 9:05 – Aaron's work with the Chiefs and Mike Cron on building a successful culture. 15:45 – Connecting teams to the community and the last 10% performance gains from culture. 19:55 – Michael Gervais, the Seattle Seahawks, and bringing team culture to corporates like IAG. 27:55 – Immediate actions to improve culture and fostering psychological safety for innovation. 33:10 – Leadership, culture, and why your energy impacts corporate performance. 36:50 – Andrew's morning routine and the quality vs quantity time debate. 41:05 – Measuring culture beyond annual check-ins and its impact. 47:15 – Modelling desired behaviours and Aaron's 5-year vision. 54:35 – When systems fail, talent isn't enough and why some teams may not need a mental skills coach. 59:55 – Spotting cultural clues on day one and lessons from sports to corporate mental skills.Listen to the previous episode with Aaron here: https://performanceintelligence.transistor.fm/episodes/143-aaron-walsh Use Code "PQPODCAST10" to get 10% off your Lumo Coffee order:https://lumocoffee.com/ Interested in sharing your story? Email Producer Shannon at support@performanceintelligence.com today with your story and contact details. Learn more about Andrew and Performance Intelligence: https://performanceintelligence.com/Find out more about Andrew's Keynotes : https://performanceintelligence.com/keynotes/Follow Andrew May: https://www.instagram.com/andrewmay/Watch the Performance Intelligence Podcast on Youtube: https://www.youtube.com/@performanceintelligencepodcastIf you enjoy the podcast, we would really appreciate you leaving a short review on Apple Podcasts, Spotify or Google Play. It takes less than 60 seconds and really helps us build our audience and continue to provide high quality guests.

    HZaborowski - der Recruiting Podcast
    #205 Recruiting trifft Poetry: Der Recruiter Slam 2026 in Stuttgart

    HZaborowski - der Recruiting Podcast

    Play Episode Listen Later Mar 4, 2026


    In dieser Sonderfolge spreche ich mit Michael Witt, Mitorganisator des Recruiter Slams, über ein Format, das es so kein zweites Mal gibt: Ein Poetry Slam, bei dem es nicht um Liebeskummer oder Alltägliches geht, sondern um das Wesen, die Haltung und die Herausforderungen im Recruiting. Am 9. April 2026 findet im Wizemann in Stuttgart bereits die sechste Ausgabe statt. Was als Experiment begann, hat sich zu einer festen Größe in der HR-Szene entwickelt. Michael erklärt im Detail, wie der Abend abläuft, warum die Qualität der Beiträge von Jahr zu Jahr steigt und warum dieses Event die perfekte Gelegenheit für einen Team-Ausflug ist – kombiniert mit gutem Essen und einer einzigartigen Atmosphäre. Das erwartet Dich in dieser Folge: Das Format: Warum der Recruiter Slam ein „Einladungslam“ ist und wie sich die Texte von technischen Methoden hin zur meta-reflektierenden Haltung entwickelt haben. Der Ablauf: Von der Vorrunde bis zum Finale, das neue Punktesystem und die Rolle des Vorjahresgewinners als „Opener“ (diesmal ich selbst). Die Atmosphäre: Warum es keine klassische Konferenz ist, sondern ein Abend „von der Szene für die Szene“ zum Loslassen und Inspirieren. Praktische Infos: Ticketpreise, Verpflegung im Wizemann und warum sich die Anreise auch für Teams aus Hamburg oder Köln lohnt. Wichtige Eckdaten zum Event: Wann: 9. April 2026 Wo: Wizemann, Stuttgart Einlass: 18:00 Uhr (Beginn: 18:30 Uhr) Tickets: knapp 25 € (gefördert durch Sponsoren) Es gibt vergünstigte Teamkontingente! Besonderheit: Limitierte Plätze (ca. 300), oft ausverkauft – rechtzeitige Buchung empfohlen. Ein herzlicher Dank an Michael Witt für die Einblicke hinter die Kulissen und das Engagement, diese besondere Bühne für unsere Branche zu schaffen. Ich freue mich schon darauf, am 9. April wieder im Wizemann zu stehen und den Abend mit einem Text zu eröffnen. Links & Ressourcen: Hier geht es direkt zu den Tickets Das Wizemann Habt ihr schon einmal einen Poetry Slam besucht oder sogar selbst auf der Bühne gestanden? Schreibt mir gerne eure Erfahrungen in die Kommentare! Und noch viel wichtiger: Kommt und genießt einen wunderbaren Abend, am besten mit Eurem ganzen Team! Und wenn Du Dir immer noch unsicher bist, ob sich der Abend lohnt, schau gerne auf meinem YouTube Kanal vorbei und schau Dir meine Slams von 2023 an :-) Hier ist der Vorrunden Slam. Und hier der Final Slam.

    Letters from an American
    American Adventurism in Iran

    Letters from an American

    Play Episode Listen Later Mar 3, 2026 12:07


    March 2, 2026Trump workshops rationale for attack on Iran, Fox News hosts goad Trump to start a war against Iran, Military strikes fueled by heat over Epstein, tariffs, Ideology of Cowboy individualism, smashing the achievements of the United Nations and Geneva Conventions, Trump's Board of Peace, Pete Hegseth claims attacks on Iran are defensive, Trumps disparages Rules of Engagement, Americans question rationale of attack, America is over endless adventurism. Get full access to Letters from an American at heathercoxrichardson.substack.com/subscribe

    Echoes Through Eternity with Dr. Jeffery Skinner
    Formed by the Feed — Discipleship, Discernment, and the Age of AI

    Echoes Through Eternity with Dr. Jeffery Skinner

    Play Episode Listen Later Mar 3, 2026 63:21 Transcription Available


    What happens to your soul when you let an algorithm do your thinking? Spoiler alert: it's not great. In this episode, Dr. Jeffery Skinner dives into the sneaky ways AI and digital platforms are reshaping our conscience and dulling our discernment. You might think you're just scrolling through memes or getting your daily news fix, but you're actually sidelining the part of you that wrestles with deeper questions about faith and morality. It's like outsourcing your soul's workout to a couch potato. We'll explore how this digital age affects our spiritual growth and discernment, and why it's crucial for us to reclaim our ability to think critically and seek God authentically. So grab your headphones, and let's get into why your soul might be missing out on some serious gym time while you're busy clicking ‘like' on everything.Scripture ReferencesRomans 12:2 — Transformation through the renewing of the mindHebrews 5:14 — Mature believers train themselves to discern good and evilMatthew 25:14–30 — The Parable of the TalentsLuke 6:40 — A disciple, when fully trained, will be like their teacherActs 15 — The Jerusalem Council as communal discernmentGalatians 5:13–25 — Life in the Spirit and formation of character1 Timothy 4:7–8 — Training in godlinessJAMES K.A. SMITH — Desiring the Kingdom & You Are What You Love Smith's big idea is that we are formed by what we habitually do, not primarily by what we intellectually believe. He draws from Augustine — we are lovers before we are thinkers. Our desires are shaped by repeated practices, or what he calls cultural liturgies.The Wesleyan Arminian angle: Smith gives us the mechanism of formation that Wesley always assumed but didn't systematize. Wesley's class meetings, his means of grace, his disciplined rhythms — these were all essentially liturgical formation practices. Smith helps you articulate why they worked and why their absence hurts.Key ideas to track down:∙ Liturgy as desire formation — practices shape loves before the mind engages∙ The mall as cathedral — his famous illustration of secular liturgies forming us toward consumption∙ Counter-formation requires intentional, embodied, communal practiceALAN JACOBS — How to Think (2017)Jacobs is winsome, careful, and genuinely funny. His core argument is that thinking well is not primarily an intellectual skill — it's a moral and social practice. We think badly not because we're stupid but because we're embedded in communities that reward certain conclusions and punish others.He introduces the idea of the “inner ring” — borrowed from C.S. Lewis — the social pressure to think like your tribe. Algorithms weaponize the inner ring. They identify your tribe, amplify its voice, and make departure feel socially costly.Key ideas to track down:∙ Thinking as a communal practice that can be corrupted by social incentives∙ The “repugnant cultural other” — his term for how we're trained to caricature those who think differently∙ Charitable interpretation as a spiritual disciplineJOHN DYER — From the Garden to the City (2011)Dyer is the most theologically careful of the group and writes from an evangelical framework that translates well into Wesleyan categories. His central argument is that technology is never neutral — it always shapes the user, not just the world the user acts on.He traces this from Genesis forward. Every technology from agriculture to the printing press to the smartphone changes what humans pay attention to, what they value, and ultimately who they become.Dyer gives biblical and historical credibility. This isn't a panic about modern machines — it's a pattern as old as humanity. The question has always been whether we are using tools or being used by them.Key ideas to track down:∙ Technology as transformation — it changes us, not just our circumstances∙ The Babel narrative as a technology cautionary tale∙ The difference between tools that extend human capacity and tools that replace human judgmentTRISTAN HARRIS — Humane Technology WorkHarris is not a theologian but he is our most credible secular witness. As a former Google design ethicist he speaks from the inside. His core argument is that social media and AI are not neutral platforms — they are persuasion engines optimized for engagement, which means optimized for outrage, anxiety, and compulsion.His most useful concept for your episode is “the race to the bottom of the brain stem” — the competition among tech companies to capture attention by appealing to the most reactive, least reflective parts of us.For Wesleyan Arminian framework: Wesley was deeply concerned with what he called the “carnal mind” — the unregenerate, reactive, self-centered orientation of the human soul. Harris, without knowing it, has mapped the technology infrastructure that feeds the carnal mind and starves the renewed one.Key ideas to track down at humanetech.com:∙ The asymmetry of power between algorithm and user∙ Engagement vs. wellbeing as competing design goals∙ His congressional testimony — specific, quotable, publicly availableSHOSHANA ZUBOFF — The Age of Surveillance Capitalism (2019)Zuboff is dense but her core idea is accessible and important: human experience has become raw material harvested by technology companies to predict and modify behavior. She calls this behavioral modification at scale.I did not go deep into her economics. What matters is her moral argument: this system requires human beings to be predictable. And predictable people are, by definition, not growing. Not being transformed. Not surprising even themselves.The Wesleyan connection is sharp: entire sanctification, growth in grace, the Spirit's renewing work — all of these assume a human being who is genuinely changing. Surveillance capitalism needs you to stay the same. Grace refuses to let you.Key ideas to track down:∙ Behavioral surplus — the data harvested beyond what you knowingly give∙ The goal of certainty over human behavior as the system's deepest aim∙ Her concept of instrumentarian power — shaping behavior without direct coercionDALLAS WILLARD — Formation TheologyWillard isn't writing about AI but he is your theological backbone for the whole episode. His central claim is that spiritual formation is the church's primary task and that it requires intentional, disciplined, often uncomfortable engagement with practices that renovate the soul.His concept of “the gospel of sin management” is particularly useful. The critique that the church has reduced discipleship to behavior modification rather than genuine transformation of the whole person.For your Wesleyan Arminian framework: Willard was deeply influenced by Wesley, and his formation theology maps almost directly onto Wesley's via salutis — the way of salvation as a journey of genuine transformation, not just positional declaration.Key ideas to track down:∙ Spiritual disciplines as training, not trying — you don't try to run a marathon, you train for one∙ The renovated will as the goal of formation∙ “Non-discipleship is the elephant in the church” — this is one of his most quotable lines and widely attributed so worth verifyingReferenced ResourcesAndy Crouch — The Life We're Looking For (2022)James K.A. Smith — Desiring the Kingdom (2009) and You Are What You Love (2016)John Dyer — From the Garden to the City (2011)Reverend Dr. Tim Gaines-Christian Ethics (2021)Alan Jacobs — How to Think (2017)Shoshana Zuboff — The Age of Surveillance Capitalism (2019)Shoshana Zuboff Youtube Harvard LectureTristan Harris — most of his quotable material lives at humanetech.com and his congressional testimonies, which are publicly searchable.The episode unfolds as a candid examination of how our reliance on artificial intelligence might be weakening our spiritual discernment and moral agency. Dr. Skinner introduces a fictional conversation where Mia, a young woman grappling with personal dilemmas, seeks advice from an AI. This scenario sets the stage for a larger discussion on the implications of turning to technology over human interaction for guidance. The AI, while appearing supportive and non-judgmental, represents a broader trend of individuals seeking validation and answers from algorithms, rather than engaging in the messy, beautiful work of community and spiritual growth. As the episode progresses, listeners are invited to reflect on their habits and the subtle shifts in their spiritual practices caused by digital engagement. Dr. Skinner articulates how algorithms prioritize efficiency and comfort, often at the expense of genuine moral engagement and personal growth. He details the necessity of re-establishing practices that encourage discernment, such as communal discussions and personal reflection, which can counteract the passive consumption of information. The episode concludes with a powerful call to action: to put down our devices, engage with our conscience, and embrace the challenging yet rewarding path of spiritual formation that requires presence, conversation, and the courage to...

    ZM's Bree & Clint
    ZM's Bree & Clint Podcast - BREE'S ENGAGED!!

    ZM's Bree & Clint

    Play Episode Listen Later Mar 3, 2026 5:50 Transcription Available


    Bree's had a secret break on the show to announce her ENGAGEMENT! See omnystudio.com/listener for privacy information.

    The Thoughtful Entrepreneur
    2374 - The Canadian Email Marketing Playbook for Compliance and Engagement with Cyberimpact's Geoffrey Blanc

    The Thoughtful Entrepreneur

    Play Episode Listen Later Mar 3, 2026 17:01


    Navigating the Digital Shift: Maximizing Engagement and Delivery with Geoffrey BlancIn a world where digital communication is the heartbeat of business growth, the challenge for modern entrepreneurs is no longer just sending a message—it's ensuring that message resonates and actually arrives. In a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Geoffrey Blanc, the General Manager of Cyberimpact, to discuss the evolving landscape of email marketing and Canadian anti-spam legislation (CASL). Their conversation dives deep into the strategic necessity of choosing platform partners that prioritize compliance and deliverability, particularly for businesses navigating the unique regulatory environments of North America. Geoffrey shares how a focus on simplicity and local expertise can transform a standard marketing tool into a high-powered engine for customer retention and brand authority.Cultivating Compliance and Connection in a Saturated MarketFor many North American businesses, the "set it and forget it" mentality of global email platforms often leads to accidental non-compliance with regional laws like CASL or Quebec's Bill 25. Geoffrey explains that the true value of a specialized platform lies in its ability to act as a regulatory safeguard, automatically managing consent and bilingual requirements that generic competitors often overlook. By offloading the technical burden of compliance to a dedicated partner, founders can refocus their energy on crafting high-value content rather than worrying about the legalities of their subscriber lists. This shift from "mass blasting" to "intelligent segmenting" ensures that marketing efforts are not only legal but also deeply respectful of the recipient's inbox.Email deliverability has become a sophisticated game of reputation management, where the technical infrastructure of your provider is just as important as the subject line of your email. Geoffrey points out that as major providers like Google and Yahoo tighten their authentication requirements, the "middleman" role of the email service provider (ESP) has become critical. A high-quality ESP maintains a pristine sender reputation by strictly vetting its users and providing the necessary SPF, DKIM, and DMARC tools. This technical backbone is what prevents a carefully crafted campaign from disappearing into a "black hole" or being flagged as spam, directly impacting the ROI of every lead generation effort a business undertakes.Beyond the technical hurdles, the most successful entrepreneurs are those who treat email as a tool for relationship building rather than a simple distribution channel. Geoffrey advocates for a "less is more" approach, where the focus is on simplicity and ease of use—both for the marketer and the end-user. Whether it's using automated "welcome" sequences to nurture new leads or leveraging bilingual templates to serve a diverse customer base, the goal is to reduce friction at every touchpoint. In an era where digital noise is at an all-time high, the businesses that stand out are those that provide consistent, compliant, and clearly delivered value directly to their audience's most private digital space: the inbox.About Geoffrey BlancGeoffrey Blanc is the General Manager of Cyberimpact, a leading Canadian email marketing platform designed specifically for small businesses and organizations. With an extensive background in digital strategy and platform management, Geoffrey is a recognized expert on Canadian anti-spam legislation (CASL) and Quebec's Bill 25. He is dedicated to helping entrepreneurs simplify their marketing workflows while staying 100% compliant with evolving data privacy laws.About CyberimpactCyberimpact is an intuitive email marketing solution that prioritizes simplicity, deliverability, and compliance. Based in Canada, the platform is uniquely positioned to help North American businesses navigate strict anti-spam regulations while providing a bilingual interface and local support. Cyberimpact helps thousands of organizations build stronger customer relationships through professional newsletters, automated sequences, and robust contact management tools.Links Mentioned in This EpisodeCyberimpact Official WebsiteGeoffrey Blanc on LinkedInKey Episode HighlightsCASL and Bill 25 Compliance: Why generic global platforms may leave North American businesses vulnerable to heavy fines and how to automate your regulatory safety.The Deliverability "Black Hole": Understanding the technical infrastructure required to ensure your emails bypass spam filters and land in the primary inbox.Simplifying the Workflow: How to move away from over-engineered marketing tools toward a platform that emphasizes ease of use and rapid campaign deployment.Bilingual Marketing Strategy: Leveraging dual-language capabilities to effectively reach and respect diverse demographics in the Canadian and US markets.Consent Management: The strategic importance of maintaining a clean, "opt-in" list to protect your sender reputation and long-term marketing ROI.ConclusionThis conversation with Geoffrey Blanc underscores that in the digital age, your choice of tools is a direct reflection of your brand's integrity. By prioritizing deliverability and regional compliance, you ensure that your message is not just sent, but heard by the people who matter most to your business.More from The Thoughtful Entrepreneur

    The Business of You with Rachel Gogos
    260 | Why Your Marketing Isn't Working Anymore (and How to Fix It) with Karen Hayward

    The Business of You with Rachel Gogos

    Play Episode Listen Later Mar 3, 2026 44:30


    What if the reason your marketing "isn't working" these days isn't your team — but your strategy? In today's environment, buyers are changing faster than most companies can keep up. Sales teams are frustrated. Leads are down. And what used to work suddenly doesn't. The real issue? Most organizations are still operating with outdated assumptions about how to turn their prospects into customers. In this episode, Rachel sits down with Karen Hayward, Managing Partner & CMO at Chief Outsiders and author of Stop Random Acts of Marketing, to unpack what modern growth really requires — and why CEOs must reclaim ownership of it. Karen brings more than 20 years of experience advising Fortune 1,000 and mid-market companies. At Chief Outsiders, she leads a team of 40-plus CMOs and CSOs, helping organizations align sales and marketing around the voice of the customer to accelerate revenue. She's a Vistage and TEC-certified speaker, guest lecturer, and trusted advisor to CEOs and private equity leaders ready to build growth engines in today's marketplace. In this episode, Karen breaks down how to replace marketing chaos with a disciplined strategy. The Modern Buyer Has Changed — Has Your Strategy? Today's landscape paints a generationally different picture of consumer behavior than the one many of us grew up with. Nearly 65% of B2B buyers are now Millennials or Gen Z. They research independently. They distrust early sales engagement. They want rep-free or digital-first buying experiences. And increasingly, they're discovering companies through AI platforms. If your growth engine still relies on cold outreach and traditional sales funnels, you're misaligned with how today's customers actually want to buy. Karen explains that marketing now owns the majority of the funnel. Her advice? Start with the voice of the customer. Interview recent wins and losses. Identify what customers truly value — not what you assume they value. Then align positioning, messaging, and sales enablement around that insight. From Random Acts to Real Results One of the most common mistakes Karen sees? Companies executing disconnected tactics without a cohesive strategy. Instead, she urges leaders to focus on three foundational pillars: Deep customer insight Clear competitive positioning Honest understanding of company strengths Only then should you invest in acquisition. Karen also shares tactical wins leaders can implement immediately: Record discovery calls and use AI to tighten proposal alignment Run an AEO grader report to evaluate how AI platforms see your business Build robust FAQ content based on real buyer questions The throughline? Discipline over randomness. Marketing remains full of engagement metrics and busy dashboards, but true success relies on measurable growth. Enjoy this episode with Karen Hayward… Soundbytes 09:21 – 09:32 "About 65%-plus of B2B buyers today are millennial or Gen Z. And they buy drastically differently than baby boomers do." 37:46 – 38:30 "By the time the salesperson gets engaged, you have very little time to build trust. So how do you coach yourself to get better on the at-bats that you have given how little time you have? So the one thing I would do with the sales team, or with BD people, or with founders, or with you — if you're talking to clients — is I would record the initial conversation with the client and understand what their needs are. I would record that. And then I would send a follow-up email to them with a summary of what they said, and I'd ask them to correct me." Quotes "Marketing now owns most of the sales and marketing funnel." "Stop doing random acts of marketing and hoping something works." "You can't rely on your sales force to tell you why you're winning and losing." "Open the door and ask about them first." "Engagement doesn't pay payroll." Links mentioned in this episode: From Our Guest Website: https://www.chiefoutsiders.com/profile/karen-hayward Phone: 650-823-4292 Connect with Karen Hayward on LinkedIn: https://www.linkedin.com/in/karenhaywardcmo/ Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

    Foxx Den Sports
    Is Lu Dort DIRTY? The TRUTH About the Jokic Scuffle & OKC Rivalry

    Foxx Den Sports

    Play Episode Listen Later Mar 3, 2026 36:38


    The OKC Thunder just went 3-1 in a brutal week, but the headlines are dominated by the Lu Dort and Nikola Jokic scuffle. Is Dort a dirty player, or is the media (looking at you, Nick Wright) just grasping at straws?In this episode of the Foxx Den Sports Podcast, Todd, Clay, and Kellen break down Shai Gilgeous-Alexander's MVP run, the mounting injury report (JDub, Hartenstein, Mitchell), and why the Denver Nuggets might actually hate playing in Loud City. We also dive into our "Rivalry Mount Rushmore," discuss the best sounds in sports, and debate the funniest movies of all time.Timestamps:00:00 - OKC Thunder Weekly Recap (3-1!)03:00 - The Injury Bug: SGA, JDub, and Hartenstein Updates06:45 - The Dort vs. Jokic Scuffle: Dirty Play or Just Physical?12:30 - Responding to Nick Wright's "Clown" Takes17:00 - Thunder Rivalry Mount Rushmore23:00 - March Madness & NFL Draft Buzz25:30 - Funniest Movies of All Time (The Great Debate)32:00 - The Best Sounds in Sports#OKCThunder #ThunderUp #SGA #ShaiGilgeousAlexander #NBAPlayoffs #NBA #DenverNuggets #Jokic #LuDort #BasketballPodcast #SportsTalk #NBAMVP #OklahomaCity #ThunderFans #FoxxDenSports #MarchMadness #NFLDraft #SportsPodcastOKC Thunder vs Denver Nuggets highlights, Is Lu Dort a dirty player, Shai Gilgeous-Alexander injury update, Thunder playoff rotation 2026, Nikola Jokic vs Lu Dort scuffle, Nick Wright Thunder take, Foxx Den Sports Podcast, OKC Thunder rivalry Mount Rushmore, NBA MVP race 2026, Thunder vs Spurs rivalry.Engagement & Community"Lu Dort: Dirty player or just a physical defender? Drop your take below!

    The BLAZE (Bible Study)
    Disciplines of Engagement [Morning Devo]

    The BLAZE (Bible Study)

    Play Episode Listen Later Mar 3, 2026 26:46 Transcription Available


    Disciplines of Engagement are the active spiritual practices that help you connect with God, experience His presence, and grow in Christlike character.

    Modern Math Teacher
    #159 What 10 Million Students + 30 Years Taught us About Math Engagement

    Modern Math Teacher

    Play Episode Listen Later Mar 3, 2026 33:23


    What if 10 million students could tell us what keeps them engaged in math — and what pushes them away?In this episode, I sit down with veteran educator Sheila Robitaille (30 years in classrooms and administration across the U.S. and Canada, now with 3P Learning) to unpack what nearly two decades of World Maths Day participation reveals about math engagement, productive struggle, and that critical middle school-to-Algebra transition.This conversation isn't just about a contest. It's about what happens to students' confidence when abstraction increases — and how we can protect curiosity while raising rigor.In This Episode, We Discuss:

    The Ryan Kelley Morning After
    TMA (3-2-26) Hour 2 - Rest In Power, King

    The Ryan Kelley Morning After

    Play Episode Listen Later Mar 2, 2026 58:42


    (00:00-17:31) Joined by voice of the Blues, Chris Kerber. Blues picking up a win over the Wild. What's a week like this like for the Blues with some players dealing with the uncertainty of the trade deadline? Robert Thomas rumors. No trade and no movement clauses. The state of the retool. Do the Blues have any untouchables at this point?(17:38-34:18) Happy Birthday, Chris Martin. Argo. Jackson is often down on the Oscar winner for Best Picture. The Gallup Poll on The Athletic with their annual MLB fan survey. Engagement farming is our currency. Don't say ballcap. Frank Bank.(34:28-58:33) Joined by Gabe DeArmond from Power Mizzou talking Fighting Tigers. Tens of fans in Starkville. The positive developments from guys like T.O Barrett and Trent Burns. Dennis Gates needs to get some credit for things going right after catching some blame when things were going wrong. Something about a pool boy. Not many teams will want to play Mizzou in the tournament.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Small Business PR
    Get Featured in Mother's Day Gift Guides (Magazine Editor Interview)

    Small Business PR

    Play Episode Listen Later Mar 2, 2026 42:31


    In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—sits down with longtime media insider Meaghan B. Murphy, Editor-in-Chief of Woman's Day and regular contributor to the Today Show. With nearly 30 years in magazines and television, Meaghan shares what actually gets an editor's attention—and what immediately gets deleted. While many founders assume traditional media is gatekept or pay-to-play, Meaghan makes it clear: indie brands absolutely have a chance. But the approach has to be thoughtful, timely, and audience-first.What Gets Deleted ImmediatelyMeaghan receives hundreds of pitches. Here's what instantly loses her attention:

    Teach 4 the Heart
    376: "Can I Have a Structured Class That Isn't Boring?"

    Teach 4 the Heart

    Play Episode Listen Later Mar 2, 2026 7:28


    LEARN MORE at http://teach4theheart.com/376 Do you ever feel like your classroom management is working, but the structure is starting to feel a little boring or rigid? In this Teacher Talk episode, Linda and Julie tackle what to do when your systems are solid, behavior is under control, but student engagement feels flat. (Spoiler Alert...You don't have to choose between structure and engagement!) "My classroom management has been going well lately, but it almost feels so structured that it's boring. I don't want to loosen up on standards because I know it will escalate into poor behavior—but do you have ideas for how to engage students in class without it getting out of control?" 00:00 Balancing Structure and Engagement in the Classroom 06:23 Final Thoughts and Encouragement for Teachers Resources/Links Mentioned: Classroom Management 101: https://teach4theheart.com/cm101    

    Social Media Marketing Made Simple Podcast
    Why Free Launches Are Getting Harder (And What to Do Instead)

    Social Media Marketing Made Simple Podcast

    Play Episode Listen Later Mar 2, 2026 16:43


    In this episode, I explain why paid launches are working so well right now — and why they might be the smartest move you make for your next launch. I break down the difference between traditional free webinars or challenges and paid launch experiences, and I share exactly how my two-week, five-session paid bootcamp model works, including standard and VIP tiers. I also talk honestly about why free launches have become harder — from audience overwhelm and low show-up rates to freebie collectors and creator burnout — and then walk you through four powerful reasons to test a paid launch instead. While you may see fewer sign-ups, the quality, engagement, and conversions can be significantly stronger. 3 Key Takeaways: Paid = Higher Commitment When someone invests money, they're far more likely to show up, engage, and implement — which leads to better results and stronger trust. Engagement and Conversions Improve Paid participants are more serious and qualified, meaning higher show-up rates, better interaction, and stronger conversion rates into your main offer. Your Launch Can Fund Your Marketing A paid launch can generate revenue upfront, giving you cash flow to fund ads and scale — rather than relying on a free event that only costs you time and money. If free launches have been feeling heavier, harder, or less effective, this episode will help you see why — and show you a practical alternative that could change the game for your next launch. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript After 10 years in the online space, I have done every type of launch that you can imagine, and there is one launch that is working really, really well at the moment, paid launches. In this video, I'm gonna be sharing with you what paid launches are, why they work so well, and the four reasons that you should consider trying a paid launch for your next launch. If we haven't met, my name is Teresa Heath-Wareing and I work with course creators, membership owners and coaches to help them grow their online business. And I have recently been given the award of Business Coach of the Year from the National Coaching Conference and Awards, which I am obviously over the moon about. And every single week I put out a new video and podcast. What I share with you. Tactical and strategic things that you can actually do in your business that is going to help you grow your online business without all of the overwhelm and with what is working right now. So if you haven't [00:01:00] subscribed to the YouTube channel, I urge you to hit that subscribe button and to make sure that you get notified every time I put a new video out, and I would be so honored if you could share this video with someone who was in the online space that you think could benefit from it. Okay, let's talk about free versus paid. So what do I mean by free versus paid? Now, most launch experiences have been free, so you would do a free webinar, a free challenge, a free bootcamp. So basically for them to come into the launch experience, and I call launch experiences, just the mechanism that you're using, like I said, a webinar, a masterclass, which they tend to be the same thing, a bootcamp, a challenge, a. Open house. Those are what I call launch experiences. And when I talk about launching, I don't necessarily mean for the first time. This is just basically a focused period of marketing where you are selling your online thing, like your course, your program, your membership, whatever it might be. So [00:02:00] in most cases. Up until fairly recently, most launches were free. So you would advertise that you were doing a free webinar, a free challenge, and people would sign up and come and join that challenge or come and join that masterclass for free. And then at the end of the thing, you would then present your offer, which would be your paid program, course, membership, whatever it was. Kind of marketing activity that you were doing to get them there in the first place was free. Now, let me explain to you what I mean by a paid launch experience. So ordinarily and what I've been involved with and what I teach is more about a paid bootcamp or a paid challenge, something that is a bit longer. I would say that you can do paid workshops rather than. Masterclass or webinars, masterclass and webinars tend to be about an hour or to an hour and a half. They're very much focused on the what and [00:03:00] the why and less so on the how. And your program tends to be the how, whereas when you are doing something paid, it normally means it's going into more depth. So let me explain to you my paid launching the I am using currently. I'm doing a bootcamp where basically the bootcamp is over two weeks, but it's five actual sessions, so it's two sessions on week one and three sessions on week two, and for that bootcamp, it is a paid thing. Now the. Cost of the, the bootcamp is low, so my cost of my bootcamp at the point I'm recording this is 49 pounds. But there is also a VIP level where if you join the VIP level, you get additional things. So for instance, rather than just the five sessions, you will also get some q and As with me where. I basically get to coach you. There are also things like you might get some other bonuses and some other nice bits that you would get if you sign up for the VIP. So basically there are two levels to my paid launches, the standard level, and [00:04:00] then the VIP level. But they're both paid. The standard level is 49 pounds. The VIP level I think is 97, like I said at the point of recording this. But the point is to come into that launch experience, which is a bootcamp you have to pay now. You might think, well, this doesn't make sense because I want them to buy the bigger thing, and if they're buying the lower thing, will they buy the bigger thing? We're going to address the reasons why you might want to consider a paid launch, but let me talk about why free are getting a little bit more difficult. Well, the first thing is the overwhelm is massive. There are so many. Free things that we can now do online businesses and launching has become way more popular than it ever has done and will continue to grow. And because of that, there'll be lots of free events, lots of free challenges, lots of free boot camps, which means there is often low commitment from the person that is engaging or signing up to them and the poor sharp rates. So when I started this back in. Or when I started in the online [00:05:00] space about 10 years ago, the show up rate for a webinar would be anywhere between 40 and 50%. Then when we hit COVID, it went up. It was actually like you could get 60%, which is great, and now we are seeing some as low as 15 and 20% show up rate, which means the number of people who signed up to come to say, your webinar only. 15 to 20% of them might actually turn up. And one of the key things is you want them to turn up because if they turn up, they're way more engaged. They're more likely to consider buying your thing that you're selling. At the end, you are also potentially attracting freebie collectors. So there are people that just like to sign up to free stuff and will busy themselves with going to all the webinars in the world. Therefore, you might attract some of them when you are doing a free thing. Often when we are doing free launch experiences, we tend to give information without implementation. And if you've watched any of my other videos, if [00:06:00] you've listened to the podcast, then you will know. One of the big things for 2026 is we need that implementation. That actually what we don't need is more content or more information. At this point, we need to actually get it done and we need ways to help us get it done. And sometimes when we're doing. Three things, rightly so, we are just giving them the information because there has to be a balance of like how much we give away when we are giving it for free. And this can lead to creators, to online business owners, to you to meet, burning out basically. Launching is not a very quick and easy thing to do. It takes work and time and effort. And sometimes you might find yourself feeling very resentful when you are putting in all this time and effort. You are delivering really good stuff and people just aren't engaging and they're not taking it seriously. So there are lots of reasons why free launches are not as successful and not as good maybe as

    Ultimate Guide to Partnering™
    289 – The End of Attention: Why ‘Business as Usual’ Will Fail in 2026

    Ultimate Guide to Partnering™

    Play Episode Listen Later Mar 2, 2026 42:10


    Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/Check Out UPX:https://theultimatepartner.com/experience/ The Shift from Attention to Trust In this compelling episode, Ashleigh Vogstad, CEO of Transcends, joins Vince Menzione to discuss the tectonic shifts occurring in the global partner ecosystem. Ashleigh shares her firsthand experiences studying AI at Oxford, the rise of the “Trust Economy,” and the controversial Amazon vs. Perplexity lawsuit. They dive deep into the practicalities of becoming a “Frontier Firm,” the importance of building proprietary AI agents, and the ways Gen Z and AI-driven marketplaces are revolutionizing the buyer journey. Whether you are looking to win Microsoft Partner of the Year or navigate the demise of traditional SaaS, this conversation provides a strategic roadmap for leading through the AI revolution. Key Takeaways The economy is shifting from a focus on human attention to a foundation of verified trust. Future commerce will involve “selling to machines” as AI agents begin making purchasing decisions on behalf of humans. Microsoft is prioritizing “Frontier Firms” that integrate AI into every customer interaction and internal process. Gen Z buyers are prioritizing product value and “dupes” over traditional brand names, with 75% of buyers expected to be Gen Z by 2030. To win Partner of the Year, organizations must publicly celebrate “better together” stories with validated customer wins. Modern leaders should transition from a “growth mindset” to a “frontier mindset” to keep pace with rapid technological change. https://youtu.be/xJmd43NvfnI If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Trust Economy, Selling to Machines, Amazon vs Perplexity Lawsuit, Frontier Firm, AI Agents, Copilot Studio, Anthropic Claude, Microsoft Partner of the Year, B2B Marketplaces, Gen Z Buyer Behavior, Digital Freedom, AI Therapy, Ray Kurzweil Singularity, Substack Growth, Co-selling Partnerships, MCI Funding, Azure Accelerate, Agentic AI, Transcending Tech, Ashleigh Vogstad. Transcript Asleigh Vogstad Audio Podcast [00:00:00] Ashleigh Vogstad: The attention economy is about selling to human beings. Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines. [00:00:19] Vince Menzione: We just finished Ultimate Partners Winter Retreat here in beautiful Boca to a sold out crowd. Today I’m joined by Ashley Waad. The CEO of transcends for this compelling discussion. Ash, welcome back to the podcasts. [00:00:34] Ashleigh Vogstad: It’s so good to be here, Vince. Thank you. Uh, [00:00:37] Vince Menzione: so well, we’re back in Boca again and we were just here yesterday for the Ultimate Partner Executive Winter Retreat in person. [00:00:44] Vince Menzione: What a great event we had together. [00:00:46] Ashleigh Vogstad: It was phenomenal. Thank you so much for having us there and on stage and, and genuinely the community is like a family, so seeing so many familiar faces and spending some quality time was just great. [00:00:57] Vince Menzione: It has really, truly become like family. It really, I’m, I’m, I’m having so much fun with this and getting to watch. [00:01:04] Vince Menzione: Not just our business grow and our community grow, but to see all of our friends and, uh, organizations like Transcends that have been with us since the beginning, since the very first ultimate partner acting even before the first ultimate partner. And, uh. We were just talking about. I’d love to catch up with what you’ve been doing. [00:01:22] Vince Menzione: Like you just came, you’ve been on a whirlwind. I mean, you’re always, every time like it’s, where’s Ash? She’s, uh, she’s on a plane again, or she’s on, she’s on the slopes. But tell us where you were just this week. [00:01:34] Ashleigh Vogstad: Yeah. The week started in a snowstorm, actually transporting myself from Whistler. I didn’t know if I would make it to the airport, but then down to Silicon Valley and [00:01:45] Vince Menzione: Nice. [00:01:46] Ashleigh Vogstad: Wow, that place is just inspiring and eyeopening. I mean, seeing the Nvidia campus, a MD, it’s really just other worldly and it had me reflecting on, it’s [00:02:00] Vince Menzione: not Whistler. Yeah, it’s [00:02:02] Ashleigh Vogstad: definitely not Whistler. Definitely not Whistler [00:02:05] Vince Menzione: about, [00:02:06] Ashleigh Vogstad: um, yeah, it just had me reflecting on being down there. I used to spend a lot of time in the Valley around 2017 and. [00:02:13] Ashleigh Vogstad: In this theme of AI and kind of what’s really coming, I was, I was thinking about, I had met this woman, Julia Moss Bridge, who’s a neuroscientist studying ai. She had a project called Loving Ai, and I was down there when they had borrowed Sophia, this humanoid robot from S and Robotics. [00:02:32] Vince Menzione: Oh yes. Yes. [00:02:33] Ashleigh Vogstad: Really interesting. [00:02:34] Ashleigh Vogstad: Sophia’s actually a citizen of Saudi. Mm-hmm. First, first robot to actually be made citizen of a country. So they had Sophia set up and the part that was just mind boggling at the time was that Sophia was hosting in real life therapy sessions with actual human beings sitting across the table. And what really struck me as. [00:02:59] Ashleigh Vogstad: Kind of just, you know, that was only eight, nine years ago. And that was esoteric. Wacky and [00:03:05] Vince Menzione: eerie. [00:03:05] Ashleigh Vogstad: Weird. [00:03:05] Vince Menzione: Eerie at the time. [00:03:06] Ashleigh Vogstad: Incredibly eerie. Yeah. I mean, a, a human getting, uh, you know, therapy sessions from a robot sitting across the table. Yeah. And it just had me thinking how far we’ve come today. In 2025, Harvard Business Review said that therapy is actually the number one use case for ai. [00:03:26] Vince Menzione: I’ve heard that. That is striking. I go back to COVID. We were having this conversation last night at at the dinner for the Ultimate Partner event, and I think that COVID allowed us to transcend, [00:03:42] Ashleigh Vogstad: mm-hmm. [00:03:42] Vince Menzione: No pun intended there, but actually accelerate where we are today, that the acceptance of AI and the acceleration, or the ability to accept change so quickly. [00:03:56] Vince Menzione: Started with COVID because we were so, so we were forced on whatever it was, March 10th I think, here in the United States to shut down everything and move to this remote life. [00:04:08] Ashleigh Vogstad: Mm-hmm. [00:04:09] Vince Menzione: And I think we’ve been shocked by that. I think our systems have all been shocked by that. And then here comes chat GBT in November of 2022 and we’re like. [00:04:20] Vince Menzione: Shocked in some respects, but like really everyone has embraced it in such a strong way, and now we’re getting. It’s almost daily update. You know, we’re gonna talk, I know we’re gonna talk about Anthropic and some of the things that’s been happening just in this last month that are striking and changing that have a lot of organizations trying to navigate, which is what, you know, you, you help organizations do. [00:04:43] Vince Menzione: But it feels like this is happening so fast and will continue to happen so fast. And as I said yesterday, I don’t know what this world’s gonna look like by 2030. [00:04:53] Ashleigh Vogstad: You know, and I think the thing is, is that nobody knows what the world is gonna look like in 2030. I’ve been reading Ray Kurz Well’s, the Singularity is nearer, so the original book, the Singularity is near and he’s known to be a very accurate predictionist on the future. [00:05:11] Ashleigh Vogstad: Yeah. But even with someone like that, you know, there, there nobody really knows what the world is gonna look like. And when you talk about COVID. At transcends, we have a value of digital freedom. So I founded the business in 2018, which was pre COVID. I as a fully remote organization, and at the time that was, you know, more groundbreaking, but then very quickly with CI that, that became the so-called new normal. [00:05:37] Ashleigh Vogstad: But we’re always thinking about. You know, remote first doesn’t mean remote only, and I think in this tide of what you’ve talked about, technological change being more acceptable and the pace of change. One of the interesting things that we see as a go-to-market agency is that in-person events are increasing. [00:05:56] Vince Menzione: Yes. [00:05:57] Ashleigh Vogstad: People want and crave the face-to-face. Just like with the ultimate partner series. [00:06:02] Vince Menzione: I felt it. So it was striking yesterday. It, it seems like it’s, again, this was event number nine for us, but to see the, um, uh, receptiveness isn’t the right term, but it was this, uh, people, the, the embracing. Of seeing each other and hugging each other and being in the same room with each other. [00:06:22] Vince Menzione: And even people that didn’t know each other, like by the, the, as the day evolved, this, uh, connection that they all seemed to have with one another during the sessions and participating, everyone actively participated in the sessions. And, um, I said this in the beginning, we’re not a Slack channel and we’re not like some post on LinkedIn. [00:06:43] Vince Menzione: Uh, we’re there, there’s no playbook that’s set today around partnerships or even go to markets and marketing that we could espouse and say, this is the playbook for the next year. Right. It’s, it’s changing so rapidly. [00:06:55] Ashleigh Vogstad: So rapidly, [00:06:57] Vince Menzione: and you’ve embraced it. And I, and what we’re gonna talk about right now, I mean, I, I, you know, you’ve embraced AI in such a strong way. [00:07:04] Vince Menzione: Um, personally and with your business, I want to, I wanna dive in here a little bit. First of all, a couple things For those of those who are listening who don’t know you, I think maybe just a moment about transcends and your role, and then I wanna dive in on how you’re thinking about ai because I know you’re doing some things personally. [00:07:22] Vince Menzione: I want you to share that with, with our listeners and viewers today. [00:07:25] Ashleigh Vogstad: Yeah, great. And I just wanna comment that it was a cool moment yesterday being up on stage with yourself and Mark Monday from ServiceNow and having the audience so engaged and active and Nina Harding from Microsoft stepping up and entering the conversation. [00:07:40] Vince Menzione: So cool. [00:07:41] Ashleigh Vogstad: It just made for such a collaborative experience, which was a cool moment, but yeah. Um, so. I founded this business, transcends a go-to-market agency after being at Microsoft myself. And really our differentiation is deep strategic partnerships with hyperscalers, whether that’s AWS, Google, Microsoft, and you know, that. [00:08:03] Ashleigh Vogstad: It comes with a challenge to be on the leading edge of technology. [00:08:08] Vince Menzione: Yes, [00:08:09] Ashleigh Vogstad: it, it’s really an imperative for our business and we are an AI first firm. Microsoft talks a lot about Frontier Firm, and I’ll take a, a different kind of angle on it. You know, when I think about Frontier. I now think about it as instead of the growth mindset, I now think about a frontier mindset. [00:08:28] Vince Menzione: Frontier mindset. You have to change my principles. [00:08:32] Ashleigh Vogstad: You know, maybe, like you said, the world is changing so rapidly. Yeah, it’s [00:08:36] Vince Menzione: changing rapidly. [00:08:36] Ashleigh Vogstad: And what a frontier mindset means is that as we’re approaching work for our clients, we are thinking about AI innovation in every single customer. Interaction, customer innovation. [00:08:49] Ashleigh Vogstad: So today we’re building AI agents into much of the work that we’re delivering for clients. And as a business owner and leader, I’ve been challenged to also think critically around how I’m choosing to run the company. And right now we’re going through a huge overhaul of where we have data sitting in silos and different applications. [00:09:09] Ashleigh Vogstad: Yep. And getting that into one place with one view so we can start layering on more insight. AI innovation. [00:09:17] Vince Menzione: Yeah. And data’s such an critical part, part of this, as we, we talked about yesterday. But you know, even the, what you said, which is, would, would’ve been striking a year ago to say, we’re an AI first, uh, agency isn’t as striking anymore. [00:09:32] Vince Menzione: Uh, we heard Nina when we were having this conversation on stage yesterday, say that it’s an imperative at Microsoft that the agencies that they choose to work with, the third party vendors that they work with have to be an AI first organization. I have to be a frontier firm, and so I’m a, I am sensitive to the word frontier firm. [00:09:53] Vince Menzione: I understand why Microsoft uses it and I understand the value of what we used to call, you know, customer zero or back in the day we used to say eating your own dog food, but essentially being an organization that has leaned in, in a way, and with ai. Even more so, so important to do it. So tell us, I know you’ve done some things personally as well, but tell, tell us what you’ve done with the organization. [00:10:18] Vince Menzione: Uh, you talked about data and making data available and having, having a true data state as opposed to silos of data, but then you also made some personal investments and sacrifices. I would say. [00:10:30] Ashleigh Vogstad: Yeah. [00:10:30] Vince Menzione: Yeah. In terms of what you’re doing around ai, [00:10:32] Ashleigh Vogstad: so I mean, let’s start on the personal side. I’m the CEO of my organization, and you can read in books or news articles that it is critical for AI transformation to start at the C-suite and specifically in the CEO seat. [00:10:46] Vince Menzione: Yes. [00:10:46] Ashleigh Vogstad: And that really. Landed for me and so I’m personally leading in About two weeks ago, I built an agent, just end-to-end on my own, got into copilot studio. Wow. Got comfortable with the interface. You know, I was clunky moving around in there at first, chose my model. You know, I went with one of the anthropic Claude models for this particular project and built up an agent that can deliver executive communications like. [00:11:14] Ashleigh Vogstad: Thought leadership blogs, uh, LinkedIn posts, but in a particular human being’s voice by ingesting things like their social profiles, their SharePoint sites, where they live and work. And it has been so surprising doing an ab test between just what a chat GBT or a copilot could produce. [00:11:32] Yeah. [00:11:33] Ashleigh Vogstad: In comparison with the authenticity of the voice coming from the agent. [00:11:37] Ashleigh Vogstad: Uh, it was just a really cool experience to roll up the sleeves and get in there. But also I think the, the investment that you’re referring to is, I made a big decision to return to school and uh, got accepted to go to Oxford. [00:11:52] Vince Menzione: Wow. [00:11:52] Ashleigh Vogstad: And I’m studying artificial intelligence there. [00:11:54] Vince Menzione: That is incredible. That is incredible. [00:11:57] Vince Menzione: Oxford, uh, we’ve heard of that school before here in the United States. [00:12:03] Ashleigh Vogstad: You know, it’s been a really great experience. It’s in person, so I’m traveling there about every 60 to 90 days and living on campus. I mean, really, Oxford isn’t. Formally a campus, it’s sort of a, a city and a university all, all ruled into one and the experience has been really powerful. [00:12:21] Ashleigh Vogstad: Yes. One of the things I wanted to get outta the program was a more global perspective, and it’s been fascinating to me that about half the faculty so far, or or professors, guest lecturers that have been coming into the program have been from China or very direct experience working in the Chinese market. [00:12:38] Vince Menzione: That is fascinating. [00:12:39] Ashleigh Vogstad: It’s been a completely different view. Or for example, you know, really digging into some of the legal cases that are driving precedence for how AI is interacting with corporations. [00:12:51] Vince Menzione: Mm. [00:12:51] Ashleigh Vogstad: One of the big ones for me has been looking at Amazon versus p perplexity. This is still a live case that’s happening right now. [00:12:58] Ashleigh Vogstad: And you know, I think it was Forbes magazine that the headline was the End of Commerce for this case because it’s really about. How human beings are being replaced with machines and hearing some of the world’s leading thinkers, leading AI researchers on these topics has just been really expansive. [00:13:19] Vince Menzione: It’s fascinating. [00:13:20] Vince Menzione: I mean, it’s, this started a couple years ago with, uh, Hollywood, in fact. Suing the industry or suing the technology companies with regards to, uh, employment, right? Mm-hmm. About the, the, uh, copyright infringement and what’s gonna happen in the entertainment industry. And I think that was just a one very small example. [00:13:40] Ashleigh Vogstad: You know, voice people think about DeepFakes. Yeah. And they think about video, but actually voice is a big issue. And you look at the, um, you know, the what happened between Scarlett Johansson and her voice in her, and then open AI rolling out a voice that sounded identical. Sounds like her. [00:13:59] Vince Menzione: Yeah. [00:13:59] Ashleigh Vogstad: To Scarlett Johansen and, and where that went. [00:14:01] Ashleigh Vogstad: It’s, it, this is a new ground for, for everybody that we’re going through right now. [00:14:07] Vince Menzione: It is. We can dive and go in so many different directions, but let’s talk about marketing and advertising since that’s kind of. Transcends core, and a lot of the people that watch and listen to us are in the partnership world. [00:14:22] Vince Menzione: They’re leading organizations, they own organizations, the the chief executives or CVPs of organizations. Let’s talk about advertising and where that’s going. [00:14:32] Ashleigh Vogstad: Yeah, great. [00:14:33] Vince Menzione: Yeah, [00:14:33] Ashleigh Vogstad: I mean, uh, I love Marshall McCluen. He’s a Canadian theor, uh, media theorist, and in 1964, he very famously said, the medium is the message. [00:14:43] Ashleigh Vogstad: And what that really means when you peel back the layers is that every type of communication medium has these inherent biases. And I think what we’re experiencing right now is this new medium of artificial intelligence, and I’m really interested in exploring what that means for the media world. So. If I gonna take you back to 1997, there’s this really famous, the Innovator’s Dilemma. [00:15:10] Ashleigh Vogstad: Yes. Kind of a classic business 1 0 1 type book by Clayton Christensen. Yes. And he talks about this theory of disruption where new technologies, emerging technologies start at the low end of the market. They gain this momentum and they eventually displace incumbents. And you know, sometimes seemingly out of nowhere. [00:15:28] Vince Menzione: Yeah. And Microsoft was a good example of this at that time. [00:15:32] Ashleigh Vogstad: Def, [00:15:32] Vince Menzione: yeah. [00:15:33] Ashleigh Vogstad: All the big players. All the big players. I mean, Google go for search as well, right? So that’s one of the classic examples. And so. If we look at storytelling technology, you have things like chat, GBT and Sora entering the scene. And in the beginning, you know, they’re producing a shitty first draft. [00:15:51] Ashleigh Vogstad: Uh, you know, it’s things like post-apocalyptic dogs with five finger human beings. Yeah. Things like this. But, you know, and they really lacked emotional resonance. But as we all know. That’s not the case anymore. No, it’s [00:16:05] Vince Menzione: not. [00:16:06] Ashleigh Vogstad: AI is increasingly producing content that is very powerful and is starting to resonate with people. [00:16:13] Ashleigh Vogstad: You know, I’m definitely not a neuroscientist, but if we, we look into the neuroscience, it’s your cortical sal circuit that. Kind of is responsible for pattern recognition and it compares what you’re seeing in the real world with what you expect to see. So when you take this into a space of advertising, you know, if there’s an ad that is AI generated, that is just weird and kind of. [00:16:38] Ashleigh Vogstad: Tweaking for you. [00:16:39] Vince Menzione: Like that robot we were talking about earlier, [00:16:41] Ashleigh Vogstad: like the robot we were Exactly, yeah. Like Sophia, you enter what psychologists call the uncanny valley, so it’s like what you’re looking at isn’t exactly what you’re expecting to see and the Spidey sense is, is tweaking. You know, that’s a low place of emotional resonance. [00:16:58] Ashleigh Vogstad: This world is changing really, really quickly and we’re seeing AI generated media make huge impacts in the market Now, tools like Luma Dream Machine, I mean, it’s incredible what they can achieve today. [00:17:11] Vince Menzione: It’s fascinating. We see it in, you know, I spend a lot of time on LinkedIn. That’s sort of the world of our business community, and you can very easily detect when someone is doing a post. [00:17:22] Vince Menzione: Or they’re writing an art, whatever they’re doing. Right. Some type of draft of something. Uh, and you can tell when it’s ai, I mean, it’s so easy to tell, and even people are generating reports and claiming that their research papers or studies or whatever they call them, uh, and it’s AI generated and it’s just the authenticity isn’t there. [00:17:39] Vince Menzione: The, the sense that this is real. That it can be trusted is not there. And I think trust is what we’re talking about here too, as well. [00:17:47] Ashleigh Vogstad: Yeah. I mean, let’s go to authenticity ’cause that’s super important. Yeah. And I know a lot of your listeners, you come from the hyperscaler world of partnerships. You need to have that differentiated, better together story. [00:17:59] Ashleigh Vogstad: Yeah. It’s really important to have an authentic voice in market. And I think about that also in terms of platforms and channels. We’re seeing a decrease in certain major social media platforms, and yet Substack spiked 48% in monthly active users last month. [00:18:15] Vince Menzione: That’s [00:18:16] fascinating. [00:18:16] Ashleigh Vogstad: Um, you know, and I think that one of the reasons is it’s viewed as a more authentic channel where you’re getting thought leadership from people that you’re, you know, genuinely interested in hearing their, their points of view. [00:18:28] Ashleigh Vogstad: And I think that’s really an important piece in here. [00:18:31] Vince Menzione: Yeah, you mentioned this yesterday and you had me thinking about it as well because we have used LinkedIn for everything internally, our newsletter, which has been around for six or seven years now. But that Substack is really, and I go to Substack too, to, if I really wanna dig in on a topic. [00:18:47] Ashleigh Vogstad: Mm. [00:18:47] Vince Menzione: And there’s a particular author that I like their point of view, I’ll follow, I’ll follow them on Substack. [00:18:53] Ashleigh Vogstad: Yeah. I mean, and this comes, maybe brings us around to who is the buyer and who is the audience, and who do we need to be thinking about when we’re designing sales and marketing programs. And really we’re, we’re shifting into the place of the Gen Z buyer by 20 30, 70 5% of buyers are gonna be Gen Z. [00:19:12] Ashleigh Vogstad: They’re gonna control 12 trillion in. Spend [00:19:16] Vince Menzione: by 2030. ’cause we, we’ve been, we’ve been saying that the millennial is the new buyer the last three years. I think Jay said it right here at this stage. [00:19:23] Ashleigh Vogstad: Mm. [00:19:24] Vince Menzione: Um, so now it’s Gen Z. [00:19:27] Ashleigh Vogstad: And they’re buying online. Yeah, they’re buying in marketplaces. Yeah. So a stat recently was that roughly half of them made purchases on the social platforms of YouTube, Instagram, or TikTok in the last month. [00:19:39] Ashleigh Vogstad: I mean, that buyer behavior of being inside. Social type application and directly making a purchase. And I think in the B2B world, we need to take lessons from here and start thinking more front and center than we even have been around marketplaces. I mean, part of my reason for being in Silicon Valley this week was to celebrate a $12 million transaction that happened via Marketplace and two years ago that would’ve been a huge deal. [00:20:06] Ashleigh Vogstad: Huge, [00:20:07] Vince Menzione: huge. [00:20:07] Ashleigh Vogstad: And, and it still is a really big deal, but these things are becoming. More and more common experiences. Very much so. We need to be there and in that conversation. [00:20:16] Vince Menzione: So how are you thinking about it? How are you directing your clients to behave or act around it? What are you, what are you doing exactly that we could take to this community perhaps and share with them. [00:20:28] Ashleigh Vogstad: I’ll bring it back to the authenticity piece because you need to have a product that delivers value first and foremost. There is, there is no substitution for that. Yeah, and what I would say is. One of my professors at Oxford, Eric Zow, he has this theory that I’m really digging into and finding very fascinating, which is that for the last several decades we’ve been in the attention economy, and that’s shifting to the trust economy. [00:20:55] Ashleigh Vogstad: Now the attention economy is about selling to human beings. Yeah. It’s about the, the business model is essentially that you need human being eyeballs on lists of recommendation links. Yeah. Whether that’s from Google or from, you know, searching, shopping on Amazon, you get this list of recommendation links and the economic engine that drives that business model is advertising. [00:21:19] Ashleigh Vogstad: Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines, or in other words, agents who are making purchases, s on behalf on your behalf. And an agent isn’t going to be razzle dazzled by some inauthentic story. [00:21:44] Vince Menzione: Yeah. [00:21:44] Ashleigh Vogstad: They’re gonna be looking for third party validation on Exactly. You know, they need to be sure that they’re making the right decision. [00:21:51] Vince Menzione: They’re gonna look at surveys, they’re gonna look at customer comments. Like if I went through my Amazon site and I was looking to see what people said about the purchase or the product and specifically Exactly. [00:22:01] Vince Menzione: The agent’s gonna do this on my behalf, is what you’re saying. [00:22:04] Ashleigh Vogstad: This is what I’m saying. Yeah. And, and. I believe that to layer on top of, you know, Eric Z’s philosophy, I’ve been thinking about this in terms of the hyperscaler world, and I think that this is the time to lean into co-selling partnerships. [00:22:18] Ashleigh Vogstad: Yeah, because being third party validated by somebody like AWS Microsoft and having all that co-sell data, what are your recent wins? Yes, that’s really high integrity, trusted data source for an agent to make a purchasing decision, and marketplaces are a key part of that. [00:22:35] Vince Menzione: So we’ll move from AI will take a, a more active role in the marketplace. [00:22:40] Ashleigh Vogstad: I definitely believe so. [00:22:42] Vince Menzione: Which makes total sense. I, you know, we’ve been doing this for nine or 10 years now, and when I was at Microsoft, we started co-selling. In fact, it was, uh, Aaron Feiger was up on stage yesterday talking about it. Right? January of 2016, co-selling began. [00:22:55] Ashleigh Vogstad: Mm. [00:22:56] Vince Menzione: And there were only a few companies doing it. [00:22:59] Vince Menzione: Right. So she worked with one of the very first ones that were doing it. Uh, the challenge we have today is there are tens of thousands of partner organizations in the marketplace that are all trying to get the attention of the Microsoft sellers. Hmm. As, or the Google sellers or the AWS sellers and tell their story. [00:23:19] Vince Menzione: And a seller only has so many minutes in a day, they have a quota that they have to hit. These quotas are tens, if not hundreds of millions of dollars of annual quota of cloud consumption. And I wanna sell my $50,000 widget, whatever it is. Yeah. Right. And I, I don’t understand why I’m not getting a callback. [00:23:38] Vince Menzione: And this, this is the dilemma we’ve faced because of, because of this, uh, scarcity of time and this over overwhelming of tech, you know. Tech, tech buyers trying to make this all happen, so now the AI can come in and help me solve for it as a seller, right? [00:23:55] Ashleigh Vogstad: The AI is definitely acting as an interface to make recommendations to field sellers in different organizations and. [00:24:04] Ashleigh Vogstad: To, to kind of take this on a, a tangent. Dupes. So a dupe. I know people of my generation, we’d think about this like a knockoff Right. You know, a knockoff handbag. [00:24:15] Vince Menzione: Yep. [00:24:15] Ashleigh Vogstad: Dupes have exploded. [00:24:16] Vince Menzione: Fake. Fake Rolexes. [00:24:18] Ashleigh Vogstad: Exactly. The fake Rolex for sure. And I think it was in December, P WC rolled out a survey. 81% of Gen Z were planning to purchase a dupe this holiday season. [00:24:29] Vince Menzione: That’s wild. [00:24:30] Ashleigh Vogstad: Dupes can be, you know, we gave luxury, good examples, but Louis [00:24:34] Vince Menzione: Vuitton and yeah. So, [00:24:35] Ashleigh Vogstad: but furniture, these sorts of things. And the important takeaway here for tech is the same principle will land, is that people are looking for value out of a product, not necessarily a name brand. AI is accelerating this whole process, and agents are gonna be looking at the same thing. [00:24:56] Ashleigh Vogstad: They’re looking for that authenticity in terms of the actual product value. So, you know, beware there’s lots of disruption happening in the market right now with this dupe mentality, which is actually a cultural shift talking about I appreciate value over a superficial. Brand name. In some cases, there’s also a, a small contrary trend where certain luxury goods are rising because yes, things are never that simple. [00:25:22] Vince Menzione: So you work with a lot of these tech companies, a lot of SaaS companies, is we, we call them ISVs, we also call them, uh, software development companies. Now we keep changing these acronyms around. Uh, there’s been a lot of, uh, consternation in that segment, I would say, around ai. Right, because a lot of them are getting told that they’ll be outta business in a few years. [00:25:43] Vince Menzione: Mm-hmm. I think Satya Nadella famously said this last year that SAS will go away. Right? He’s predicting the demise. How do you help some of these organizations to differentiate? And there’s some of these are huge value organizations. We have have them in the room with us, ServiceNow and Veeam and Adobe. [00:26:01] Vince Menzione: Um, how do you help them achieve their results? ’cause that’s what you, you know, your organization is really helping these organizations to achieve their pinnacle as a partner. What do you, what do you say to them now and how do you help them through this time? [00:26:16] Ashleigh Vogstad: I’m on the side of the fence that I really can’t see an organization ripping out something like Salesforce, Adobe, ServiceNow. [00:26:24] Vince Menzione: Agreed. [00:26:24] Ashleigh Vogstad: I mean that the amount of change management and. The extent to which these, these platforms are embedded, actually running and operating organizations. I personally, if, if we’re calling those companies, SaaS companies, I don’t agree that that layer is gonna go away. I mean, we’re seeing these organizations lean into AI in a huge way to borrow Microsofts. [00:26:50] Ashleigh Vogstad: Term, you know, they’re all becoming frontier firms. [00:26:54] Vince Menzione: Yes. [00:26:54] Ashleigh Vogstad: So where I would go to, to answer that question, we do work with many, you know, organizations on that caliber, on things like their marketplace strategy on how to light up the fields of different hyperscalers. It really does come down to things like having a strong drumbeat with the Microsoft field, celebrating your win stories. [00:27:15] Ashleigh Vogstad: Maybe that’s where I’ll land as Please do the marketer, because it sounds so simple, and I don’t know why we kind of continue to come back to this, but we’re talking about that third party validation and really, um, in order to have that, like what the hyperscalers want is you jointly celebrating success. [00:27:36] Ashleigh Vogstad: Here’s the kicker. Publicly. [00:27:38] Vince Menzione: Publicly, [00:27:39] Ashleigh Vogstad: you know, you need a customer story on your website, a press release that contains a quote from your customer. Ideally, also a quote from an executive at one of the hyperscalers. Like, actually lean in to live the value of your better together story. And when you do that, when you, when it comes around to partner of the year time, and we talk to you about, okay, what client stories are we gonna feature? [00:28:03] Ashleigh Vogstad: We’re even gonna know because when we Google you, we can see the public press of the joint wins that you’ve been celebrating. And I can tell you that that is a huge indicator on whether or not you’re well-placed to be in the 4% of partners who actually win Partner of the Year award’s. [00:28:20] Vince Menzione: Fascinating to me. [00:28:21] Vince Menzione: ’cause to me it would feel like table stakes maybe ’cause where we sit is ultimate partner and where this room sits with all the top partners that I just assume that everybody follows that. That, that guidance. [00:28:34] Ashleigh Vogstad: Mm. [00:28:34] Vince Menzione: And so this is really impactful and I want to get here because I know you spent a lot of time here and we’ve talked about it before, but I think the partner of the year awards, when we first met many years ago, that was a you, you’ve expanded the business, but that’s still a core mission and and value that you bring to the community and to the partner ecosystem is helping them through this process. [00:28:55] Vince Menzione: So I know that that’s gonna be coming up soon, so I thought maybe we’d spend a couple moments on that. [00:29:00] Ashleigh Vogstad: Partner of the Year awards, regardless of which partner, I mean, Salesforce has their own awards there. There’s more and more award programs coming out, and they’re a great way to celebrate the incredible work that your organization has done. [00:29:13] Ashleigh Vogstad: Jay McBain is brilliant on this. He’ll talk a lot about the increase in valuation. Yeah. The, the increase in stock valuation or the likelihood that if you’re looking to be acquired, that you’re acquired within 12 months of a partner of the year win it. It’s really impressive. There is strong business value there. [00:29:33] Vince Menzione: He like, he likes, he likes to tell the story of that when the award is handed to them and they go back into the audience, that the private equity people are all over them right then and there and making offers. I mean, that’s the visual that you get [00:29:47] Ashleigh Vogstad: and it’s very powerful. Yeah. Very powerful. It’s very powerful and it, it can make it worthwhile to invest in the process, but don’t invest in the process if you haven’t been investing in the process for the 12 months. [00:29:57] Ashleigh Vogstad: Prior, [00:29:58] Vince Menzione: exactly. [00:29:58] Ashleigh Vogstad: The Microsoft field or you we’re talking about Microsoft Partner of the Year Awards. They need to know about your win that that needs to be top of mind for them. Yeah. How much Azure revenue is it driving? Was it a huge marketplace? Build sales and. You know, one of the questions I get asked a ton, everybody wants to know how do we get money out of the hyperscalers? [00:30:20] Ashleigh Vogstad: How do I get access to marketing development funds or all these different programs? Yeah. You know, at Microsoft, some of these programs are like EI and customer investment funds or Azure Accelerate, you know, and there’s millions and millions and millions of dollars in these, these buckets of funds, but. [00:30:36] Ashleigh Vogstad: An interesting point of view is that it’s actually a scorecard metric for many people at Microsoft who have partnership roles for you to be drawing down those funds. [00:30:45] Vince Menzione: Yes. [00:30:45] Ashleigh Vogstad: You know, your interests are actually aligned here, and so again, when it comes to Partner of the Year awards, how much money have you pulled down? [00:30:54] Ashleigh Vogstad: How much have you been an activating partner of key Microsoft programs that they’re pushing? What are you doing with marketplace rewards? How are you resing? Those into your business. These are the types of things that you really wanna be thinking about. Sitting it. You know, this time of year we probably will get the awards were likely be due in July. [00:31:13] Ashleigh Vogstad: They haven’t officially announced timelines, but you’ve got a few months to start moving these pieces into place. [00:31:18] Vince Menzione: And there are quite a few of them. And to your point, Nina, when she was up on stage here yesterday, there were at least 10 or 12 award. Uh. Funding categories that were on her, that were on her slide. [00:31:31] Vince Menzione: Her partner, her partner slide. So, [00:31:33] Ashleigh Vogstad: and what great looks like for a partner is that you understand your end-to-end funnel as it is mapped to Microsoft’s SEM model, the Microsoft customer Engagement model. Mm-hmm. The first stage there, inspire and design. That’s really the marketing space of lead generation. [00:31:50] Ashleigh Vogstad: So how are you generating leads with webinars, in-person, event activations, digital campaigns, and then at the very end, in the fifth column, you have the Microsoft outcomes that you’re driving. Yes. Whether that’s Azure consumed revenue, marketplace build sales, co-pilot, monthly active usage, these sorts of things. [00:32:10] Ashleigh Vogstad: And in each of those SEM swim lanes. There’s Microsoft funding associated to it. And that’s one of the things that Nina Harding was showing yesterday. When and where does it make sense to make requests for EA funds versus Azure accelerate the MCI funding? There’s different workshop proof of concept funding, and those all fall at specific stages in that EM model. [00:32:33] Vince Menzione: And what you’re also pointing out in this conversation is that the co the partners need to understand that mm, they need to understand MM. We talked about it years ago. I’ve had, haven’t had anybody on stage recently talk about m You could probably take us through that if we wanted to devote some time here, uh, and then understand all of those categories and how to access those funds. [00:32:52] Ashleigh Vogstad: Yeah, it’s critical and. The number one place we point partners, if you want a quick overview of what that looks like is to Microsoft’s FY 26 solution playbooks. Nice. They’re available on the web for download. There’s, well, there used to be three, but they’ve added a few agen being, being one. So, so there’s a handful of, they had [00:33:11] Vince Menzione: simplified it, now they’re, now they’re expanding it back again. [00:33:14] Ashleigh Vogstad: Yeah, exactly. I think there’s now a breakout for security as well. Yes. So take a look at those playbooks. It will map programs and incentives very specifically to each solution area and to each sales play that are gonna be available to you. And then we’re always happy to guide people through the details [00:33:32] Vince Menzione: as well. [00:33:32] Vince Menzione: I love that. I love that. And reach out to the. Ashley is just amazing at this process. I’ve, I’ve watched her for years now, work with some of the top, what have become the pinnacle partners of Microsoft and with the award season coming up. So we wanna make sure we have a plug there. But I also wanna talk about like, podcasts with you. [00:33:50] Vince Menzione: Um, you’ve been on this podcast multiple times, been in the studio before doing this, and I understand you have your own podcast now. So tell us about that. [00:33:58] Ashleigh Vogstad: Yeah, Vince, I just wanna say. As a friend and a mentor. You’ve been so inspiring. Thank you. And I think from years ago when we met, there was this seed in my brain of, you know, I, I should really get out there. [00:34:13] Ashleigh Vogstad: And you talk a lot about growth mindset and fear setting is, is one of Tim Ferriss’s terms? Yes. And models. [00:34:21] Vince Menzione: I love Tim Ferris. I’ve been, been a fan of his for 10 years now. So that’s settled. We all got started with this. Sorry. Sorry, I [00:34:26] Ashleigh Vogstad: interrupt. No, no, not at all. [00:34:27] Vince Menzione: Yeah. [00:34:28] Ashleigh Vogstad: And. I think it’s just been, it’s been back there. [00:34:31] Ashleigh Vogstad: Yeah. That I’m really passionate around having voice is how I think about it. And as a marketing agency, we’re really amplifying the voice, um, or helping companies to find their voice, particularly in hyperscaler partnerships. And what better way to assist, you know, authentically the amazing people in our network, in our community and our clients than with our own channel where we can celebrate their stories and success? [00:35:00] Vince Menzione: Very cool. [00:35:01] Ashleigh Vogstad: So the podcast is called Transcending Tech. It’s about [00:35:06] Vince Menzione: very cool transcending tech. Just so you don’t [00:35:08] Ashleigh Vogstad: transcending tech. [00:35:08] Vince Menzione: It’s out there now. [00:35:10] Ashleigh Vogstad: It, we just released our first episode. Okay. I think two days ago. [00:35:13] Vince Menzione: So by the time we’re live, yes. We’ll, we’ll be able to access it. Good. [00:35:17] Ashleigh Vogstad: You will be able to access it. [00:35:18] Ashleigh Vogstad: The first episode is with Alyssa Fit. Patrick from Elastic. [00:35:21] Vince Menzione: Oh my goodness. [00:35:22] Ashleigh Vogstad: And the concept of the podcast, it’s long form and it’s really about getting to the people behind the platforms. [00:35:29] Vince Menzione: Very cool. [00:35:29] Ashleigh Vogstad: And to the stories that transcend technology. So we’re here to get to know the human beings behind. Agents. [00:35:38] Vince Menzione: Yeah. [00:35:38] Ashleigh Vogstad: And taking the time to, to go in deep and really explore that. [00:35:43] Vince Menzione: So I am excited to see all the developments here with the, with the podcast. And you’re gonna be joining us again. You were just here, you in Boca. But you’ll be joining us again in Bellevue. Not too far a little bit. Closer ride or travel, uh, for you to come to Bellevue. [00:35:57] Vince Menzione: We’re gonna be hosting the first ultimate partner live, which is our larger events in this beautiful facility, this new Intercontinental hotel, which is fabulous. And, uh, you’re gonna be taking a more active role. Your leadership around AI is. Palpable and we’re gonna love to have you on stage and talking through some of the changes. [00:36:17] Vince Menzione: I, I suspect by the time we get to Bellevue we’ll have a lot more to talk about. That hasn’t even happened yet. [00:36:23] Ashleigh Vogstad: Yeah, I’m really excited. I’ll have been through my next cohort at at Oxford, kind of coming out hot from there back to the Pacific Northwest, and really excited to just share the learnings and Awesome. [00:36:35] Ashleigh Vogstad: Genuinely. It’s also helping me in my own research, really formulate particularly around the role of ag agentic AI in hyperscaler partnerships. [00:36:43] Vince Menzione: That’s so cool. And then what I’ll say is this, and I don’t know, we on the space perspective, and I’ll, the team will probably hang me for this because we haven’t done it yet, but if you wanna bring the podcast along with you, there might be, we’ll see if we can find an extra room for you to set up. [00:36:58] Vince Menzione: If you wanna do some interviews while you’re. In, at the event. So [00:37:02] Ashleigh Vogstad: you’re so generous, Vince. [00:37:03] Vince Menzione: That’s [00:37:04] Ashleigh Vogstad: amazing. [00:37:04] Vince Menzione: Thank you. Again, I can’t say for certainty yet, but, uh, let’s see, let’s see what happens with that. So, uh, let, let’s, uh, you know, I always, we, we have known each other for years and I just assume everybody knows this amazing Ashley sda. [00:37:19] Vince Menzione: But, um, we always, I like to ask this question because it helps us kind of dig in a little bit about you personally. And it’s my favorite question. I ask all my guests this question now, and it’s, um, you’re hosting a dinner party, Ashley, you are, pick a pace, place, you wanna have this dinner. We could talk about parts of the world. [00:37:36] Vince Menzione: You’ve traveled all extensively. Uh, and you can invite any three people, guests from the present. Or the past to this amazing dinner party you’re throwing. Whom would you invite and why? [00:37:52] Ashleigh Vogstad: It’s a beautiful question, Vince and. Instantly I go to a place in terms of the location, since you asked that part, which was surprising. [00:38:01] Ashleigh Vogstad: I, I like that is my home. I, I love where I live up in Whistler, Canada and [00:38:08] Vince Menzione: I hear it’s beautiful. I haven’t been yet, [00:38:10] Ashleigh Vogstad: it’s so gorgeous and it’s, it’s my own sanctuary. You know, I live on a plane 75% of the time and coming back to that place is really grounding for me. Yes. So, so I would love to have it at, at my home and to invite. [00:38:24] Ashleigh Vogstad: Pippa Malrin would be one. She, Pippa [00:38:26] Vince Menzione: Malrin. [00:38:27] Ashleigh Vogstad: Yeah. She’s sure. I get an advisor to the White House for many administrations. Okay. She’s an economist and she just has really interesting perspective on geopolitics. Uh, I follow her on Substack ’cause she’s a big substack. Okay, now [00:38:41] Vince Menzione: I need to look. This is awesome. [00:38:42] Vince Menzione: The [00:38:43] Ashleigh Vogstad: mal, she’s fantastic. I would say Dr. Lisa Sue, the CEO, Dr. Lisa of a md. [00:38:49] Vince Menzione: Okay. Yes, yes. I know a little bit about her. [00:38:51] Ashleigh Vogstad: So she was one of Time Mag, I think she was the only woman in Time Magazine’s, group of people of the year, which was basically this AI cohort in including, you know, the Elon Musks of the world. [00:39:03] Ashleigh Vogstad: Uh, it’s just so impressive what she’s doing with leadership in a MD. I don’t think it’s as public as. Anybody else who is on the cover of that magazine, but it’s incredibly powerful. [00:39:14] Vince Menzione: Yeah, they’ve made a com uh, turnaround’s probably not the right word, but it seems like they’ve made a tremendous, uh, gains turnaround probably in the last few years. [00:39:23] Ashleigh Vogstad: I would say that many would say turnaround. And then lastly is Dr. Fefe Lee, who. For those in the AI space, particularly AI research space. I mean, she’s arguably number one. Um, she’s leading at Stanford currently. [00:39:37] Vince Menzione: Wow. This is gonna be a heady conversation, but you know, I love conversations. So if you don’t mind, maybe I’ll bring dessert and come, come in for a few moments, maybe do some podcast interviews there. [00:39:48] Vince Menzione: How’s that? [00:39:49] Ashleigh Vogstad: That sounds absolutely perfect, Vince, [00:39:50] Vince Menzione: so, so good. So good to have you here today. So great. Good to have you in the studio again, and, uh, excited for transcends and all the great work you’re doing. Um. This time with ai. I think you, uh, we talked about this a little bit last night. I think you’ve made some really wise, personal and professional decisions about how to lead and how to take this forward and not kind of rest on your laurels, which you see so many organizations do People fear change [00:40:17] Ashleigh Vogstad: Hmm. [00:40:18] Vince Menzione: And you embrace it, which is just, it’s astounding to me that you do that and, um. I look forward to working with you in the future and for years and years to come. So I will ask you one more question though, because we are still at the precipice of these tectonic shifts and we’re still early in 2026. And so for our listeners and our viewers today, what would be the one thing you would tell them that they need to go do now that possibly they haven’t done yet as they prepare for 2026 and beyond? [00:40:52] Ashleigh Vogstad: The generic phrase would be, be curious, but if we want an action, it would be go build an agent. [00:40:59] Vince Menzione: Go build an agent [00:41:00] Ashleigh Vogstad: if, if you haven’t already. Yeah. And, and I’m, yeah. Speaking hopefully to like a business audience, you know, to, to anyone. Yeah. Really, um, find something that is interesting that you’re passionate about. [00:41:12] Ashleigh Vogstad: A, a use case that it doesn’t have to be some big thing. It could be quite mundane, but just something that’s gonna help you in your role. It’s, you know, what is creativity is an interesting question, and I can tell you that sitting down and hands-on keys and actually creating something is, is a beautiful, powerful experience. [00:41:32] Vince Menzione: Yeah. Awesome. All right. We’re all gonna go create agents this weekend, so thank you for listening. Thank you for viewing the Ultimate Guide to partnering on our YouTube channel, ultimate Partner, and on each end of your platforms at the Ultimate Guide to partnering. Thank you for being with us and supporting us all these years. [00:41:50] Vince Menzione: Thank you. Don’t forget, ultimate Partner Live is coming soon, May 11th through the 13th in beautiful Bellevue, Washington. I hope to see you there.

    Free Outside
    From Probation to Podiums - Overcoming

    Free Outside

    Play Episode Listen Later Mar 2, 2026 58:59


    Anthony Lee joins the Free Outside Podcast for a deep, honest conversation that starts in Vancouver, Washington (not Canada) and runs all the way to Boulder, Colorado, and 30 completed 100-milers.Anthony opens up about growing up sedentary, finding fitness through family, and the non-linear reality of turning your life around. We talk about bad decisions, real consequences, therapy, and the support system that helped him rebuild. Then we shift into what he does best, racing hard mountain ultras like Ouray 100 and Hurt 100, and why he keeps choosing the toughest courses.We also get into travel, his engagement story in Japan (yes, the ring lived in a fanny pack for two weeks), sponsorship, and how it actually happens, plus what Anthony would fix in trail running right now, from social media noise to making the sport more welcoming and more diverse.Topics we cover-Growing up in Vancouver, Washington and finding running later than most-Setbacks, consequences, and the role of therapy and family support-Moving to Colorado after winning High Lonesome 100-Why Anthony loves 100 milers (and why his race schedule is “chaotic”)-Favorite races, Yurei 100, Hurt 100, and what makes them special-The mental checklist for surviving low points in ultras-Engagement in Japan and traveling outside of race season-Diversity in trail running, barriers to entry, and representation-Sponsorship, persistence, and building a career as an athlete-What's next, Golden Ticket races, Western States, Hardrock, and maybe BarkleyFollow Anthony online: https://www.instagram.com/anthonyclee94Support our Sponsors: Sawyer: https://sawyerdirect.net/Janji (code: Freeoutside): https://snp.link/a0bfb726CS Coffee: CSinstant.coffeeGarage Grown Gear: https://snp.link/db1ba8abChapters00:00 From Vancouver to Boulder: A Journey Begins08:50 Finding Fitness: The Shift from Sedentary to Active14:06 Overcoming Challenges: The Road to Trail Running20:37 Love and Support: The Engagement Story24:05 Racing Passion: The Ultra Running Experience29:53 Exploring the Challenge of Ultra Races34:02 Mental Strategies for Endurance Racing35:06 The State of Trail Running: Community and Inclusivity38:17 Diversity in Trail Running: Progress and Challenges42:24 Personal Experiences and Representation in Running47:13 Future Goals and Aspirations in Running50:11 The Journey to Sponsorship in Running55:23 How Running Transformed My Life57:41 Community and Support in RunningSubscribe to Substack: http://freeoutside.substack.comSupport this content on patreon: HTTP://patreon.com/freeoutsideBuy my book "Free Outside" on Amazon: https://amzn.to/39LpoSFEmail me to buy a signed copy of my book, "Free Outside" at jeff@freeoutside.comWatch the movie about setting the record on the Colorado Trail: https://tubitv.com/movies/100019916/free-outsideWebsite: www.Freeoutside.comInstagram: thefreeoutsidefacebook: www.facebook.com/freeoutside#Trailrunning #Runningnews #Outdoors #Outdooradventure

    Brand Design Masters Podcast
    Design Project Planning Step by Step: How to Plan the Work and Avoid Creative Chaos

    Brand Design Masters Podcast

    Play Episode Listen Later Mar 2, 2026 41:57


    Episode OverviewIn this episode, Philip breaks down the complete process of design project planning step by step and explains why creative projects fail long before design even begins.If you've ever dealt with scope creep, unclear objectives, endless revision rounds, stakeholder misalignment, or subjective “I just don't like it” feedback, this episode is for you.Whether you're a freelancer, agency owner, consultant, or client-side marketing leader, you'll learn how to plan the work so you can work the plan and keep projects running like a well-oiled machine. What You'll Learn in This EpisodePhilip walks through the six key stages of design project planning and explains how each stage reduces chaos, increases profitability, and improves client relationships.1. Engagement & PreparationHow to run a strategic discovery callQualifying prospects and identifying red flagsSpotting upsell opportunitiesWhy a ballpark quote saves you hours of wasted proposal timeWhat must be included in a strong proposal and contract2. Project Architecture (The Project Plan)The six components of a strong internal project planUsing Gantt charts to visualize phases and overlapBuilding a RACI decision matrix (Responsible, Accountable, Consulted, Informed)Establishing communication pathways and infrastructure3. Kickoff & Brand FoundationHow to onboard stakeholders correctlyClarifying approval chains before creative beginsGathering brand documentation, competitive insights, and research4. The Creative BriefWhy the creative brief is a designer's second contractHow strategy removes subjectivity from creative evaluationWhat belongs in a high-impact briefWhy simplifying the brief increases creative clarity5. Creative DevelopmentUsing brand and design strategy as guardrailsWhen to develop mood boards or style scapesHow to anchor every presentation in strategy6. Final Delivery & Follow-UpWhy delivery is not the end of leverageConducting post-project reviewsGathering testimonials and case study metricsAsking for referrals strategicallyTurning project success into portfolio growth Key TakeawayCreative success is rarely about talent alone. It is about structure.When you scope correctly, align stakeholders, clarify strategy, and build objective guardrails into your process, creative becomes smoother, faster, and more profitable .Plan the work. Then work the plan.Who This Episode Is ForFreelance designersSmall and mid-sized agency ownersConsultantsCreative directorsClient-side marketing leadersMid-to-late career creative professionals looking to professionalize their processResources MentionedBrand Strategy 101 Course:https://philipvandusen.com/bs101One Page Creative Brief Template:https://philipvandusen.com/productsBonfire Mastermind Community:https://philipvandusen.com/bonfire If you found this episode valuable, subscribe to Brand Design Masters, leave a review, and share it with another creative professional who wants fewer headaches and better project outcomes.____________________________________ WEBSITEhttps://www.philipvandusen.com BONFIRE: Mastermind Community for Creative Proshttps://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone YOUTUBEhttps://www.youtube.com/philipvandusen BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe BRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101 LINKEDINhttps://www.linkedin.com/in/philipvandusen/ THREADShttps://www.threads.net/@philipvandusen  FACEBOOKhttps://www.facebook.com/philipvandusen.agency/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scotthttps://www.byol.me/philip   GO HIGHLEVEL: All-in-One CRMhttps://www.gohighlevel.com/philipvandusen TUBEBUDDY: The best YouTube pluginhttps://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    Center Church Sermons
    Engagement, Love, and Marriage | Song of Solomon, wk. 3

    Center Church Sermons

    Play Episode Listen Later Mar 2, 2026 49:35


    The Financial Coaches Podcast
    Let's Play a Game: Engagement Challenge | EP 232

    The Financial Coaches Podcast

    Play Episode Listen Later Mar 2, 2026 18:21


    Tax season isn't just about refunds. It's about conversations. In this episode of The Financial Coaches Podcast, Cody and Maria lay out a simple engagement challenge designed to help you spark conversations, build relationships, and potentially book consultations — all by asking one strategic question on social media. Inside this episode, you'll learn: The exact post to make during tax season Why personal pages outperform business pages How to respond to every comment (and why it matters) When and how to move the conversation into direct messages A simple 4-step framework for turning engagement into consultations What to say to people who owe on their taxes instead of receiving a refund This isn't about being pushy. It's about starting conversations. And if you're serious about growing your financial coaching practice, conversations are the gateway. Take the challenge.Track your results.Share them inside The Financial Coaches Community by New Money Habits. Let's see what happens.