Design Talk

Could the Airbnb rating system be doomed to failure all because they chose stars over hearts? Read on to learn why this design decision meant the user’s mental model would never match the system’s conceptual model, imposing pain and suffering on their key partners, their hosts!

As a design thinking and business model canvas devotee, I always encourage the startups I work for to use these methodologies because together they dramatically increase the chance of the team finding product-market fit, or in other words, a viable, repeatable business model.