Company initiated by an entrepreneur to develop a scalable economic model
Today: Interview with my own father!? Nerd out on some B2B marketing? You got it! Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
If you lead a SaaS company, you likely know Dan Martell, as the Founder & CEO of SaaS Academy. But even if you're in a different industry, Dan has a ton to teach about how to scale your business. Fast. Because he's built & exited 5 companies. Most noteworthy, Dan was Founder & CEO of Clarity.fm which connects business leaders with experts in any field (I'm a customer). It was successfully acquired by Startups.co Now, Dan is Founder & CEO of SaaS Academy. He coaches & teaches over 1,000 Founders to become high-performance leaders (…although much of what he teaches is relevant to any business.) Dan began his career as a software developer. But his passion (and gift) is leadership, strategy, culture, and communications. Plus as a native of British Columbia, Canada, he's just nice as heck. In this 20-minute conversation, Dan reveals how he's scaled his companies and how he teaches other leaders to do the same.
First, Jason covers Coinbase's announcement of their new NFT platform (2:06). Then, Bloomberg's Max Chafkin joins to discuss his book, "The Contrarian: Peter Thiel and Silicon Valley's Pursuit of Power" (19:57). It's a wide-ranging discussion about Peter's life, business, and politics as well as a debate over the way Max framed him in the book.
I'm crazy excited to introduce you to another badass entrepreneur today and let her tell you her Startup Story. I found today's guest, Tionne Young of Tall HQ, on Instagram when she was doing an Instagram live. I'd seen her company before, but she did this live that just grabbed my heart. On today's podcast, she'll tell you the story and what's going on with her business. Tionne has always wanted to be in fashion and kept telling people "I want to have my own clothing brand." She's a tall girl with a classic style and shopping was always a nightmare. She was always having problems finding clothes for that expressed her personality. During lockdown, Tionne decided not to sit around, moping. She decided it was the time to take action and start living her dream by designing her own line for tall women. Now, she's in the middle of her launch and things are not going as planned. Let's just say she's totally kicking ass and taking names anyway. Tionne is so brave and honest in this interview and I think you'll all learn a ton about what it's like to start your own business. Check it out: fashionbrainacademy.com/tione/
This week was one of our strongest shows yet, with a wide diversity of news items that were genuinely fun (and complicated) to chew through. And even though we started off kind of grumpy, we laughed through tech difficulties, crypto puns, and fintech CAC. It's called coping.Here's what we got into:Magic Leap raised $500 million about which we have thoughts, Mindbody's acquisition of ClassPass caught our eye for obvious reasons (and the fact that it also raised $500 million), and we dug into SoWork's fascinating business proposition.mPharma and the race to horizontal, holistic mental health: Telehealth is great and useful but no panacea. However, in the realm of mental health it's potentially life-changing for millions.OpenSea went from being one of the main characters in our fraud show, to being the underdog that we're rooting for - now that Coinbase is building a copycat.Since we tried to keep the show tight, a ton of news was left on the cutting room floor. The good news, though, is that we're back tomorrow with a spicy bonus episode about Microsoft pulling LinkedIn from the Chinese market. Oof.
"Kann man denn da parken?" hatte er gefragt und als dass zufriedenstellend geklärt war, setzte sich Rap-Gigant PRINZ PI in einen seiner Ferraris und kam zu uns ins Ghetto geröhrt. Bei SODOM & CORONA spricht er über seine Autosammlung, seine Start-Ups, die Kindheit in der Steglitzer U-Boot-Siedlung und testet mit uns die Eistees von SHIRIN DAVID und CAPITAL BRA. Wird ihm WET PEACH oder BUSTY BLUEBERRY besser schmecken? Bevor wir dass erfahren, bedanken sich die PodCats aber endlich mal bei ihren Donators, hauen die versprochenen Shout-Outs raus, regen sich über COMEDIAN XY, PODCASTERIN YZ und Morddrohungen von bzw. an junge PolitikerInnen auf. Get in the Ferrari, Losers, wir fahren zum McDrive! * ⭕️ SODOM & CORONA UNTERSTÜTZEN https://www.paypal.com/donate/?hosted_button_id=V6BLDWHWAPKRN (Ab 2o€ gibt's 'n Shout-Out - den Text bitte in den Verwendungszweck) * ⭕️ TEILNAHME AN DER VERLOSUNG DES IGOR PAASCH-WERKS Zur Teilnahme 10€ mit dem Betreff IGOR PAASCH bis zum 31.09.21 an: https://www.paypal.com/donate/?hosted_button_id=V6BLDWHWAPKRN Die Gewinner werden bis zum 15.10.21 bei SODOM & CORONA gezogen & benachrichtigt, alle Einnahmen werden den Opfern des Jahrhunderthochwassers gespendet. https://www.aktion-deutschland-hilft.de/de/hilfseinsaetze/hochwasser-2013/ * ⭕️ MATZES BUCH "CASTINGALLEE" KAUFEN https://www.herzstueckverlag.de/products/castingallee-fotografien-2004-bis-2009-von-matthias-david * ⭕️ PRINZ PI INSTAGRAM https://www.instagram.com/prinzpi23/?hl=de * ⭕️ NIELS INSTAGRAM: https://www.instagram.com/nielsruf/?hl=de * ⭕️ MATZE INSTAGRAM: https://www.instagram.com/matthiasdavidphotographics/?hl=de *
In episode #1888, Neil and Eric talk about an obscenely simple way to boost time on site by 25 percent. We discuss how to use video and audio content to add value to your blog posts, whether it's footage you've created or content from a relevant creator. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: An Obscenely Simple Way to Boost Time On-Site 25 percent. [00:30] Adding videos and audio to your blog post has a significant impact on time spent on site. [00:47] You can either use your own video content or use relevant videos from another content creator. [02:11] That's it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today's Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Let's be real, most corporate jobs pay well, but don't nourish your soul. Is it time for you to move on? What should you do next? That and more in this edition of the Daily Job Hunt. Get The Daily Job Hunt sent to your inbox every day as well as the sign-up bonuses at crash.co/daily
Rob Meyerson is the principal and founder of Heirloom, an independent brand strategy and identity firm. His specialities include brand strategy and positioning, naming and messaging, brand architecture, qualitative research, and organizational change. In this episode, we discussed why IP is not included in branding projects and covered:The lack of job training for brand consultants and the culture of learning by doing that prevailsChecking company and product names Building distinctive brand assets, versus the simplicity in design approach that prevailsWhat to consider when naming — what makes some names stronger than other namesWhether the legal dimension is a limiting factor that constrains the creative processPositioning — does that impact your name choice?IP's role in managing competitionThe negative reputation of lawyersYou can view the podcast transcript here LinkedIn: Rob MeyersonTwitter: @RobMeyersonInstagram: @howbrandsarebuiltBook: Brand Namingrobmeyerson.comhowbrandsarebuilt.comwww.heirloomagency.comValuable Resources:Brand Tuned ScorecardBrand Tuned Acceleratorwww.brandtuned.com
“You need one single unified environment to manage your businesses” @jbernard23 #DTCPOD“There's such a connectivity between how a digital commerce grows, and you really need to have all of that data in one environment.” @jbernard23 #DTCPOD“The digital commerce landscape has changed in terms of consumer expectations for speed and shipping costs.” @jbernard23 #DTCPOD“There's a great opportunity, I think, for innovation still with meeting that need for discoverability and experience for consumers.” @jbernard23 #DTCPOD“Everything can be measured. That's the beauty of digital.” @jbernard23 #DTCPODWe Speak About:[00:59] Julie introduces herself and Tradeswell [02:47] Marketing and how it relates to other departments of the business[05:40] Recording data and what to do with it [08:33] Key differences in how consumers buy[12:43] importance of embracing technology[16:24] The present and future role of AI [20:07] Businesses sizes and technology [22:07] internal business strategies to implement before technology[24:51] Key learnings working with brands post-pandemic [28:12] What's next for Tradeswell and where to find the brand, and Julie BernardHow Tradeswell helps brands create profit through data Julie Bernard, Chief Marketing Officer of Tradeswell, joins the POD to give some insight on the business's actionable insights, customer experience, and marketing data & technology Tradeswell is a company that helps brands unify data, leverage AI-generated insights and accelerate essential decisions to empower growth across the digital commerce landscape.Julie realizes that to empower growth across the digital commerce landscape, the data and business operations function better when unified.A unique approach is taken by creating a quantitative trading platform that implements real-time algorithms and insights, to uncover and execute the optimal actions companies need to growJulie recognizes that technology can help small businesses operate at the same level of sophistication as their larger business counterparts.Understanding you data, and drawing insights from it, is key to growthTradeswell stands out as a platform that simplifies the process for a brand to visualize the whole picture of their ecommerce business, while leveraging machine learning to receive insights and cross-channel operations.The company understands that the technologies that are out there are more cost effective, accessible, and sophisticated than ever, and the brand works to help others make informed decisions Julie takes the approach of integrating authentical actionable insights and team empowerment to achieve success within the business The brand further acknowledges that just because it can be measured through data, does not mean that it shouldJulie recommends to to draw some conclusions and have insights on the data that you do have rather than being on a perpetual pursuit of perfectionStay tuned as Julie discusses AI and post-pandemic business learnings. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Tradeswell Website: https://www.tradeswell.com/Julie Bernard's Linkedin: linkedin.com/in/jbernard23
BIO: MD Imdadul Islam (Imdad) is a business strategist, speaker, and collaborator. He collaborates with CEOs, CXOs, sales leaders, Realtors, and Financial Advisors to help them grow via Personal Branding, Social Selling, and Employee Advocacy. STORY: Imdad met a guy who sold him on the idea of investing in his online business. He borrowed money from his mom and put it into the company. He received some returns the first two months, but after that, the guy went mute. Eventually, he learned that the company had closed shop, and that's how he lost his six-figure investment. LEARNING: Never invest with borrowed money. Know the business well before you invest in it. “Don't borrow money to invest because that's not your money to lose.”MD Imdadul Islam Guest profilehttps://www.linkedin.com/in/imdadsinsight/ (MD Imdadul Islam) is a business strategist, speaker, and collaborator. He collaborates with CEOs, CXOs, sales leaders, Realtors, and Financial Advisors to help them grow via Personal Branding, Social Selling, and Employee Advocacy. He has gained experience in the consulting profession by working with a number of Group Companies, SMEs, and Startups in Bangladesh. Worst investment everImdad was always interested in becoming an investor. So he'd network with many people and talk to his seniors about their investments and how they do it. He met a guy who shared an investment opportunity at a company dealing with some online business. Imdad didn't understand much about the business, but he believed the guy when he told him they could multiply his investment. Imdad went to his mom and asked her to lend him money to invest in the business. His mom loaned him a six-figure amount, which was quite a big deal because she wasn't rich, but she trusted Imdad. He took the money and invested it in the business. Imdad got some returns the first two months, then suddenly there were no more payments. His friend told him that the business was just going through typical business hurdles and would bounce back. When the payments didn't come through for a couple of months, Imdad visited their office only to find the company had shut down. His calls went unanswered, and soon enough, he realized he had been scammed. Lessons learnedBefore you invest, learn about the business. Understand how the company makes money, where your investment will go and if the company can generate a return for itself and you. Never invest by borrowing money because that's not your money, and should you lose it, the loss will be twice-fold. Andrew's takeawaysBe careful when a stranger or someone you barely know comes to you with an investment proposal. Such people are experts at playing on your emotions and will often scam you. Actionable adviceAt least have a basic idea of what you want to do before you do anything, not just in investment but in everything in life. No. 1 goal for the next 12 monthsImdad's number one goal for the next 12 months is to add value to more people and help them grow their personal brand. Parting words “The best investment you can ever make is in yourself.”MD Imdadul Islam [spp-transcript] Connect with MD Imdadul Islamhttps://www.linkedin.com/in/imdadsinsight/ (LinkedIn) https://www.facebook.com/imdad.global/ (Facebook) https://www.youtube.com/channel/UC9XU6W76IwjvfUc1R9qEAQg (YouTube) https://www.linkedin.com/pulse/top-5-reasons-companies-need-take-care-employees-md-imdadul-islam/ (Blog) Andrew's bookshttps://amzn.to/3qrfHjX (How to Start Building Your Wealth Investing in the Stock Market) https://amzn.to/2PDApAo (My Worst Investment Ever) https://amzn.to/3v6ip1Y (9 Valuation Mistakes and How to Avoid Them) https://amzn.to/3emBO8M (Transform Your Business with Dr.Deming's 14 Points) Andrew's online programshttps://valuationmasterclass.com/ (Valuation Master Class) https://academy.astotz.com/courses/how-to-start-building-your-wealth-investing-in-the-stock-market (How to Start Building Your
First, Jason covers the blowback Netflix is facing from Dave Chappelle's new special "The Closer" and the masterful response from Co-CEO Ted Sarandos (2:09). Then, continuing our startup checklist series, Jason explains 10 items founders need to go through before choosing a business model (25:08).
First, Jason covers the blowback Netflix is facing from Dave Chappelle's new special "The Closer" and the masterful response from Co-CEO Ted Sarandos (2:09). Then, continuing our startup checklist series, Jason explains 10 items founders need to go through before choosing a business model (25:08).
If a client says yes and signs but reneges...If a client says yes but ghosts you...If a client says no...Which situation was worse? The outcome was the same. That particular door of opportunity was not meant to open for you.We can't control the outcome, just like we can't swim upstream of a waterfall no matter how much effort we put into it.Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do one key thing: keep knocking.This episode breaks down the mindset, tenacity, patience, poise, and persistence required to be successful at anything in business, from marketing to sales to branding to network and just running your business in general. I will use a simple analogy to convey a big message, so be prepared to go on a mental journey!This is episode 36, #KeepKnocking#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy
On this episode of the Somewhat Frank Podcast, Frank Gruber (@FrankGruber) and John Guidos (@JohnGuidos) talk about Captain Kirk going to space, Zoolander's birthday, Beyond Happypalooza, and more. Frank and John also celebrate the following people from their networks: Leslie Jump is joining Assure Analytics - https://differentfunds.com/strategies/different-funds-team-to-join-assure/ Rohit Bhravaga's book Beyond Diversity: 12 Non-Obvious Ways To Build A More Inclusive World is coming out November 9th - https://amzn.to/3FEvmW9 Jenn Lim has a new book out called Beyond Happiness is out this week - https://amzn.to/3ADdFST Frank and John also also invite listeners to apply for the following upcoming events: Startup of the Year Awards Summit - If you're interested in an opportunity to be a part of those awards and for a shot at potential investment and bragging rights, if you're named Startup of the Year then join our community and if you're one of the 100 startups selected you could be in the running. More info at http://soty.link/apply NASA iTech Cycle II Forum startup competition - NASA is searching for non-government funded technologies. Apply here: http://est.us/NIT (the deadline is Friday, October 15th at 11:59 AM PDT) Frank is also hosting the upcoming Beyond Happypalooza festival on October 29th. Find out more about event here: https://est.us/beyondhappinesspalooza The guys talk about these new books/articles: Paint it white. — https://www.architecturaldigest.com/story/whitest-paint-in-the-world?utm_source=N2K%20-%20No%20Ad%20Template%20(Duplicate%20to%20use)&utm_medium=email&utm_campaign=8537 Don't kill Capt Kirk! — https://techcrunch.com/2021/10/04/william-shatner-to-fly-on-blue-origins-next-human-spaceflight-on-october-12/ Space travel is bad for your health — https://newatlas.com/space/brain-damage-biomarkers-cosmonauts-space-travel/ Zoolander is 20! Only made $15M at box office but is a classic — https://www.esquire.com/entertainment/movies/a37762711/zoolander-20th-anniversary-ben-stiller-interview/ Wow this is a game changer — https://www.nytimes.com/2021/10/06/health/malaria-vaccine-who.html?referringSource=articleShare Are unvaccinated kids as safe from COVID as vaccinated grandparents? — https://www.nytimes.com/2021/10/12/briefing/covid-age-risk-infection-vaccine.html There's no stealing first in baseball — MLB Is Testing Ways To Fix Baseball's Boredom Problem — https://www.bloomberg.com/news/features/2021-10-11/mlb-rule-changes-atlantic-league-tests-tweaks-meant-to-save-baseball The guys are also still watching the following shows/movies: Ted Lasso - Season 2 (Apple TV) Only Murders In The Building (HULU) MLB Playoff Baseball Lastly, Frank and John chat about testing out the new iOS 15 iPhone update. As always, thank you for listening and feel free to reach out and let us know what you think at: firstname.lastname@example.org Get updates like this in your inbox before they hit the web by subscribing to the newsletter here: https://frankgruber.me/newsletter/
In episode #1887, Neil and Eric talk about the value of waiting to take the right opportunity. When you chase every shiny thing, you can drawn away from your mission. Stay focused, and stay in your lane and good things will come. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: It Is Better to Miss an Opportunity Than to Take the Wrong One [00:41] When you try to take everything, you are not focused. [01:16] Choosing the right one is better than the wrong one. [01:57] Stay in your circle of competence; you don't know everything, and that's fine. [04:07] That's it for today! [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
In this episode, I am going to talk about why I spent $110,000 on this NFT! TIME-STAMPED SHOW NOTES: [00:00] - Introduction [00:57] - The BAYC(Bored Ape Yacht Club) NFT [03:00] - The Ape Festival! [04:00] - We all crave for having our own community [04:33] - The beauty of the BAYC Community [05:11] - The relationship I built with the community is worth it [06:17] - What to expect when investing into something [07:08] - Outro —— ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ ►Follow me on Instagram: https://www.instagram.com/ericosiu/ ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: Leveling Up Podcast - http://www.levelingup.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter - https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere
On this episode of The Built in Seattle Podcast, I talked with Jessica Eggert, CEO & Founder at LegUp (legup.care).For more stories and lessons from startup life in Seattle, subscribe to my weekly emailEpisode HighlightsMaking a 15-year life plan and why it doesn't work.Entering the workforce at 19 while hiding her age.Moving forward without knowing what success looks like.How she learned to say "yes" and open to possibilities. How solving her own problems and wining it led to a business.Why she kept asking "let's see what this can be."Realizing she was solving the wrong problem.The challenges defining and naming a category.Developing company values toward diversity.Recruiting people from outside tech.Why Convoy is her Seattle business role modelWhy Rebekah Bastian & Ben Gilbert are her Seattle leadership role models.Where to follow Gordon:https://twitter.com/jess_eggerthttps://www.linkedin.com/in/jessicalocheeggert/Where to follow Adam:https://www.linkedin.com/in/adamschoenfeld/https://twitter.com/schoenyFeedback? Suggestions on who to interview? Email me anytime - email@example.com
Introducción 1:00 Análisis del Juego de squid game 5:00 Whole 30 Dieta que se convierte en marca 9:00 Mercado de ultra lujo en México 19:00 Última milla Pide Directo: entregas de 30 minutos 24:30 Motocicletas a suscripción 26:00 Mercado de 5 trillones 31:00 La mejor idea del episodio Fantasy y Startups 35:20 Spotify de blockchain -Carrera de caballos en NFT´s 38:10 Bright hire Entrevistas por zoom 42:30 Startups de cámaras 47:00 ¿Quieres invertir con nosotros? Anuncios importantes
Today we are learning from Sarah Forrai, the female founder of Contour Cube™ which you might be familiar with on TikTok. From 3D printed prototype to sell out success the revolutionary facial icing product Contour Cube is now TikTok famous having been viewed by over 25M people, gaining a global customer base and a following of over 150K. The Australian designed Contour Cube™ is a facial icing tool that has been uniquely designed to sculpt your face, de-puff eye bags and address your facial skincare needs from breakouts to fine lines.We're talking through her launch where she generated 20k and sold out of her products, how she's capitalising on her TikTok strategy and what she's doing when it comes to copycats. LINKS WE MENTION:Contour Cube's InstagramSarah's Instagram Female Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's Private Facebook GroupSay hello to Doone: firstname.lastname@example.orgFemale Startup Club $1000 Monthly Cash Give AwayWebsite: World Intellectual Property OrganizationWebsite: Ted Talks
On October 10th, 1901 – 120 years ago, almost to the day – the grandstand was full at the horse track in Grosse Pointe, Michigan. But not to see horses. There was a parade of more than 100 of these new things called automobiles, and several other events, including races of automobiles with electric engines and with steam engines. But the main event was a race of gasoline automobiles. By the time the event took place, it didn't look like it would be much of a race. There had originally been twenty-five contestants. Only three made it to the starting post, then just before the race, one broke down and had to withdraw. So there were just two cars, driven by the men who had built them. One was the country's most famous car manufacturer. The other, was a local. A failed car manufacturer, named Henry Ford. At the time of this race, the most famous car-maker in America was Alexander Winton. He had made and sold hundreds of cars. He had gotten tons of press driving from Cleveland to New York. At the time of this race, Henry Ford was a failed car-maker. He had made and sold a handful of automobiles, but his first car company had failed. It was clear who was going to win this race: Moments prior, Alexander Winton had set the world record for the fastest mile traveled in an automobile, going around the dirt track in a little more than a minute and twelve seconds. Winton's car was seventy horsepower. Ford's was twenty-six. He had never taken it on a turn, and it didn't have brakes. The race was supposed to be twenty-five laps, but just before the event, the organizers shortened it to ten. According to Richard Snow, author of I Invented the Modern Age: The Rise of Henry Ford, they probably didn't want to see the local loser lapped over and over. This race was more of a sprint. The Foundation Effect Has this ever happened to you? You pass by a construction site for months, and there's nothing going on. There's just a wall with a project logo, peppered with graffiti. Then one day, there's a six-story building frame there. Now, each time you pass, it's gotten taller. There was no visible progress for months, then there was rapid progress. You saw what I call “The Foundation Effect.” The Foundation Effect is the delay in your progress, as you build your foundation. You have false starts and failures, and it looks as if you're going nowhere. But once you have your foundation built, you progress rapidly. Back to the races Henry Ford, the failed carmaker, won the sprint. But it wasn't until much later he also won the marathon. Eight years after that race, Henry's Ford Motor Company released a car that changed everything. It was durable enough to make it over rough country roads, lined with horse-drawn-wagon tracks. It was versatile enough farmers could use the engine to run a wheat thresher or move hay bales down a conveyer belt. It was twice as good as any car out there, at half the price. The first year, they sold 10,000. The second year, 20,000. A few years after that, they sold almost 200,000. By the time the “Model T” went out of production nearly twenty years after introduction, the Ford Motor Company had sold nearly 15 million. More than half of all cars in the world were Fords. Meanwhile, Alexander Winton's company kept building custom cars, made-to-order. He just couldn't compete with Ford's Model T, and had to shut down. Despite having over 100 patents on automobile technology, few today have ever heard of Alexander Winton. You need a foundation How did Henry Ford create such an incredible car, that sold in such incredible quantities? He built a rock-solid foundation. Over and over, he rejected the mere illusion of progress to scrap everything and start over. As a creator, you may feel as if you're getting nowhere. You're starting projects, but not finishing them. The ones you do finish are failing. You're throwing iterations in the fire, like Radclyffe Hall. From recent episodes, you know creative waste is part of the process. You're building the underwater part of your iceberg, so some future masterpiece will be that much better. But you're also building your foundation. The foundation of a building holds it in place. Even when the building sways in the wind or shakes in an earthquake, the foundation is there to bare the stress. Architects and engineers can design a foundation using knowledge about the laws of physics. Many buildings have been built before, so there's a lot of collective experience to draw from. You, as a creator, need to build your foundation from scratch. It's what makes your work unique. As a creator, your foundation is made of the change you want your work to make, the medium through which you'll make that change, and the process you'll follow to make your product. These things take time to develop. It will look as if you're getting nowhere, but once they're in place – like a skyscraper once the foundation is laid – your progress will be rapid. How to build your foundation To build your foundation, you need to clarify your vision and master your execution, so you won't topple over. Here are some ways to do that. 1. Keep shipping This seems counterintuitive, because when a skyscraper goes up, they only build one building. They aren't putting up a few stories, scrapping it, and starting over. The reason they can build a foundation to support the skyscraper is, millions of other buildings have been built before that skyscraper. Architects and engineers can design a strong foundation because they have tons of data. You need to collect tons of data about your unique way of doing things. How do you get it done? How do people react? Does it express your unique point of view? What is that point of view? Overall, how do you make what only you can make? Henry Ford's hit car was the Model “T.” Why was it called the Model T? Because he had already built the Model S, the Model R, Q, P, O – you get the idea. He started with Model A. It took until Model T to build the foundation for stratospheric success. The way you build your foundation as a creator is to keep shipping. Remember, shipping is a skill. And each time you ship, you make your foundation stronger. 2. Don't just build. Experiment. It's funny that when most people think of Henry Ford, they think of the assembly line. A bunch of guys on a line, each doing one tiny job, such as placing a nut on a bolt, or merely turning the nut on the bolt. But for Ford to create those tasks, he first had to design the product that could be broken down into those tasks. Ford treated each car he designed and built as an experiment. He made them as good as he could, but knew they couldn't be perfect. They were going to break down, or have annoying maintenance requirements that needed to be improved. We can design buildings that don't collapse because other buildings have failed. Ford made new and better cars because his cars failed. That's how he improved the transmission, lubrication, and spark plugs. That's how he found a steel alloy that would be lightweight and strong – and countless other improvements to the design and manufacture of his cars. And that's how, even as he improved the Model T, he kept making it cheaper. When he introduced it in 1909, it was $825. Sixteen years later, inflation be dammed, it was only $260. 3. Walk away from failures (guilt-free) Henry Ford wasn't afraid to quit. Yes, he went from Model A to Model T, but that was in his third car company. He had one failed company before the race, and after he won that race, he gained enough notoriety to attract investors for a second car company. But he walked away from that company, too – only four months later. By the way, Ford went from A to T, and not all those cars were introduced to the public. Many were internal experiments that he walked away from – or, if you will, iterations thrown in the fire, like Radclyffe Hall's drafts. 4. Have a vision You can't walk away from failures for no reason. You can't learn from experiments if you don't know what you're looking for. You need a vision. You don't have a crystal-clear vision from the start. That's why you're doing all that shipping and experimenting and quitting in the first place. Why did Henry Ford walk away from the car company he started after the race? It wasn't going to help him carry out his vision. Ford had a vision to create an affordable automobile for the masses. His investors, on the other hand, wanted to build high-end cars for the wealthy. The company wasn't a foundation that was going to help Ford achieve his vision, so he stepped back, to build a foundation that would. Keep building your foundation If you're frustrated with your progress as a creator, maybe it's because you're still working on your foundation. If you're scrapping iterations and walking away from half-finished, and failed, projects, make sure it's in the pursuit of a vision. If it is, keep learning, until you get it right. Once your foundation is in place, the sky is the limit. Image: Monument by Paul Klee About Your Host, David Kadavy David Kadavy is author of Mind Management, Not Time Management, The Heart to Start and Design for Hackers. Through the Love Your Work podcast, his Love Mondays newsletter, and self-publishing coaching David helps you make it as a creative. Follow David on: Twitter Instagram Facebook YouTube Subscribe to Love Your Work Apple Podcasts Overcast Spotify Stitcher YouTube RSS Email Support the show on Patreon Put your money where your mind is. Patreon lets you support independent creators like me. Support now on Patreon » Show notes: http://kadavy.net/blog/posts/foundation-effect/
In this episode, I speak with someone who is still “in the grind” and building his business up while also working full time. Many times, podcasts just feature people who have “made it” and “figured it out.” It's likely the case that many listeners are still in a similar spot as my guest today, building something they're passionate about but also still busy with a career as well as a growing family. Adam Osborne is a high school math teacher from Georgia. He is also the founder of Spivey Education Services, a company that provides online math tutoring by real math teachers. Connect with Adam: Instagram: https://www.instagram.com/spiveyeducation/ Website: https://spiveyeducation.com/ Connect with Chris: Instagram: https://www.instagram.com/chrisbello_ Get my free guide: https://chrisbello.com/free Get help buying/selling a house in the US: https://calendly.com/chrisbellorealestate/workwithchris
Are you looking to grow your podcast's listener base? Check out this episode of Rogue Creators! Caleb Talley and Jeff Amerine joined Bryan and Loren to celebrate reaching 100,000 downloads on the Startup Junkies Podcast. Caleb and Jeff co-host the show each week and talk with founders about the stories behind the businesses we love. On this episode, they chat with Bryan and Loren about creating the Startup Junkies Podcast, preparing for interviews, maintaining relationships with guests, and much more! Shownotes(2:11) What are you obsessed with?(8:07) The Creating Startup Junkies Book(9:31) The Inception of Startup Junkie(13:26) The Startup Junkies Podcast Origin Story(20:30) Tips for Growing Your Podcast(24:28) Using Your Podcast to Build Relationships and Make Connections(30:23) 1 Million Cups(34:51) What's Next for Startup Junkie?(40:24) Wrap Up(42:00) Rapid FireLinksBryan FittinLoren LewisCaleb TalleyJeff AmerineStartup Junkies Podcast The Grand Biocentric DesignThe Place We Find Ourselves PodcastCreating Startup Junkies Quotes“One thing led to another because there was a need in the market for the mentoring, counseling, training, the kind of start up support stuff that we do. And now, we probably touch 1,200 entrepreneurs a year through one-on-one counseling. And in normal times we put on 250 events, and all that stuff, thanks to the hard work of Caleb and the whole crew, is now virtual.” (10:46) “We decided, let's give the Zoom platform a shot, as far as recording the podcast. I think that really opened it up for us where we weren't just having local entrepreneur guests on. It gave us an opportunity to expand out and invite people that we otherwise would not have been able to invite on.” (16:26)“You can be more conversational if you get a sense for the types of things that people are going to want to hear about. How'd you get started? How did you raise money? How do you deal with building the team? What kind of challenges do you face? That sort of stuff.” (24:53)“[Matthew has] kind of streamlined the process for bringing [guests] on and getting them scheduled. Part of that is getting some seeds of fun facts. He's got a questionnaire of some things to kind of pull from them that we can throw out during the podcast.” (25:32)
Cette semaine on pousse les auditeurs à venir à Lausanne pour courir et parler de psychédéliques et on parle aussi de tout un tas d’innovations et tendances dans le hardware. Podcast: Téléchargement Perso NIPTECH NATION -> Christmas Run de Lausanne du 11.12.21 https://doodle.com/meeting/participate/id/6dBNPxNd TCG Retail Summit in Budapest Twitter #TCG2021 Voice assistance TCG presentation Open […]
“I'm going to care about the people that I'm working with as human beings, and if they're doing well and if they're really driven in their businesses, that's what's going to make for a successful business and turnaround.” -Judy Sindecuse Today's guest is Judy Sindecuse, CEO at Capital Innovators, whose top-ranking Accelerator Program provides startups with the resources they need to succeed. Judy Sindercuse is a visionary leader with a proven track record of starting profitable companies. In this episode, Sindercuse sits down with the team to discuss how Capital Innovators went from a small nonprofit to one of the top 5 accelerators in the country, the strength of the St. Louis community, and what it takes for a city to build a culture of innovation!
You can learn a lot from a world driven by growing enterprise value from day one. Let the expert who wrote two books on the subject walk you through the world of startups — from fundraising to exit — to show what focusing on the end goal can do for you and your company, starting today.Alejandro Cremades is a serial entrepreneur, M&A advisor, and author of the books The Art of Startup Fundraising and Selling Your Startup. He’s even been recognized by Barbara Corcoran of “Shark Tank” and is well-known for “The Deal Makers Podcast,” so to say he knows a thing or two about entrepreneurship is an understatement. Be ready to get pumped up about growth in this episode designed to help small- and mid-sized businesses navigate the funding landscape and achieve their long-term goals. What You Will Learn Why Alejandro thinks exiting is 10x harder than raising capital What types of investors are out there any why they invest The differences between a strategic acquisition vs a financial acquisition and when each exit makes sense Why Alejandro says the biggest mistake is when founders think “they are the company” The different rounds in fundraising - and what the requirements and expectations are for each round The art of the deal when negotiating the valuation of your company with an investor (let them talk first so you can talk them up) How to balance your priorities with an investor’s priorities while scaling the company Why it’s important to have an M&A advisor in an exit and how to avoid bad decisions under stress The one question you need to ask when seriously considering an investor Why VC competition has expanded globally vs what it was like 15 years ago Which businesses are going to suffer when a market corrects itself What Private equity and venture capital truly invests in (numbers vs founders) Bio: Alejandro Cremades is a serial entrepreneur and the author of The Art of Startup Fundraising (foreword by ‘Shark Tank‘ star Barbara Corcoran) and recently released Selling Your Startup. Most recently, he started Panthera Advisors, a premier investment banking and financial consulting firm after his own exit. Alejandro built and exited CoFoundersLab which is one of the largest communities of founders online with over 500,000 members. Prior to CoFoundersLab, he worked as a lawyer at King & Spalding where he was involved in one of the biggest investment arbitration cases in history ($113 billion at stake). Alejandro is an active speaker and has given guest lectures at the Wharton School of Business, Columbia Business School, and at NYU Stern School of Business. He have been involved with the JOBS Act since inception and was invited to the White House and the US House of Representatives to provide his stands on the new regulatory changes concerning fundraising online. Quotes: 11:56 - “When people raise money, they don’t realize that when you’re raising money, there is money in with expectations of money out.” - Alejandro Cremades 12:35 - “The way you raise money today is going to impact the way that you raise money tomorrow but then also, they way that you can exit your business.” - Alejandro Cremades 15:14 - “You should never think about fundraising as money. You need to think about fundraising as networks. It’s all about turning around the money and really thinking–more than anything–about who is giving you the money and how you can leverage their network in order to get to
Today: Don't Wait Until You "Feel" Ready - Connor's Curiosities #032Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
Jason does a short news segment on China's Bitcoin Mining hash rate falling to 0 and how the U.S. is now the largest mining hub (1:59). Then, Jacob Helberg author of "The Wires of War: Technology and the Global Struggle for Power," joins to discuss China's long-term goals (9:03), the United States' lack of preparedness, the struggle for control of front-end and backend technologies (32:22), plus much more.
Andrew Gazdeki (@agazdecki) has some contrarian viewpoints when it comes to the startup ecosystem today. I invited him here to find out about his beef with TechCrunch and how he is empowering founders with his own company, Microacquire. Follow Andrew on Twitter: https://twitter.com/agazdecki Check out Microacquire: https://microacquire.com/
This is our Wednesday show, the time of the week when we niche down to a single topic. Today? Fashion.Natasha and Danny and Alex got together to dig into the world of fashion resale and rental. It's no small market, giving birth to both public companies, unicorns, and startups. Most recently, well-known fashion rental player Rent the Runway filed to go public, giving us a window in its own numbers.Those figures led us to a few questions about how best to go about making money from clothes in a retail context. From our chat:Selling vs. Renting vs. Reselling: To start, we wanted to help you group startups into three buckets: those who sell customers to people, those who rent goods to customers, and those who resell pre-owned goods to customers.Rent the Runway's numbers: We had some issues with Rent the Runway's business model given that it appears that the company is simply underpricing its clothing items given its cost structure. How Wall Street will price the company, or whether Rent the Runway is hoping to sell to a larger company came into the conversation.Who else should we have an eye on: To close, Natasha detailed a number of startups including Queenly, Curtsy and Rebag. Oh, and Depop (which recently sold to Etsy $1.6 billion).Startups are tearing up old retail models, which we are here for. We are less here for adjusted EBITDA that reads like magical realism.
Don't miss out on the next WeAreLATech podcast episode, get notified by signing up here http://wearelatech.com/podcastWelcome to WeAreLATech's Los Angeles Tech Community Spotlight! “Remix: Shantal Anderson, Germán Pineda, and Aidan Gold” WeAreLATech Podcast is a WeAreTech.fm production.To support our podcast go to http://wearelatech.com/believe To be featured on the podcast go to http://wearelatech.com/feature-your-la-startup/Want to be featured in the WeAreLATech Community? Create your profile here http://wearelatech.com/communityHost,Espree Devorahttps://twitter.com/espreedevorahttps://www.linkedin.com/in/espreeGuest,Shantal Andersonhttps://www.linkedin.com/in/shantalanderson/Guest,Germán Pinedahttps://www.linkedin.com/in/pinedagerman/Guest,Aidan Goldhttps://twitter.com/AGfilchehttps://www.linkedin.com/in/aidangold/For a calendar of all LA Startup events go to, http://WeAreLATech.comTo further immerse yourself into the LA Tech community go to http://wearelatech.com/vipLinks Mentioned:Reel Mood, https://www.reelmood.comGoodBite App, https://goodbiteapp.comeGenesis, https://www.egenesisbio.comCredits:Produced and Hosted by Espree Devora, http://espreedevora.comStory Produced, Edited and Mastered by Cory Jennings, https://www.coryjennings.com/Production and Voiceover by Adam Carroll, http://www.ariacreative.ca/Team support by Janice GeronimoMusic by Jay Huffman, https://soundcloud.com/jayhuffmanShort Title: Shantal Anderson, Germán Pineda, and Aidan Gold
I almost cancelled today’s interview with Wil Schroter because on the way to the office I was feeling all the weight of burnout. So instead of talking about Startups.com, the company will built, I’m going to talk to him about this. Wil Schroter is the founder of Startups.com, which offers education, community, and tools to help startups launch faster. Sponsored byHostGator – Ready to take your website to the next level? Whether you're a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint
In this video, I talk about the importance of using an NFT community manager, how they can bolster your NFT project, and how to go about hiring one. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:42] - Look for NFT-specific community managers on Discord [02:24] - The CMX job board is the best board for NFT community managers [03:27] - Twitter is also a great tool for the NFT community [04:05] - Why the community manager is the most important role for your NFT project [05:22] - Outro —— ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ ►Follow me on Instagram: https://www.instagram.com/ericosiu/ ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: Leveling Up Podcast - http://www.levelingup.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter - https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere
In episode #1886, Neil and Eric walk through the three best YouTube marketing strategies. From marketing hard in the first 24 hours to engaging in the YouTube Community section, there are numerous ways to up those views. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: The Three Best YouTube Marketing Strategies [00:28] Do whatever you can do get your video out there in the first 24 hours. [01:18] Utilize the YouTube Community section. [02:00] Try to get comments because these help videos go viral. [02:32] Don't try to copy anyone else; be yourself. [03:07] That's it for today! [03:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
- Joshua Driver And so it's always been confusing to me why startups don't think about their culture from day one. And because we spend so much of our wake time at work, especially on our stage and the positive vibes or feelings you get out of helping others or contributing to the betterment of your community or society or making a difference for somebody else is such an important experience I think everybody should have, INTRO Why aren't we focusing on culture from Day 1? Today, we look at building connection in the world of start-ups. My guests are Josh Driver and Zach Rodenbarger from Selfless.ly. They have a lot to say about how to build connection AND their technology platform is also a platform for companies to give back, so this is like a double-impact interview. Zach and Josh's origin story begins just before the pandemic, launching their platform with high hopes and ideals into a pretty brutal business environment. They are talking about how they sustained connection, built their company, and expanded the scope of influence in the midst of the dual pressures of start-up life and a bruising global pandemic. As a bit of a teaser, you will hear about the importance of taking a walk, how “hangry” can get in the way of communication, and why Nerf guns could be a good idea for your office culture. Zach and Josh are both tech guys who are from the same Indiana town of Valparaiso. The met in 2018, committed to the concept of building a platform where companies and individuals can give not just money but time and effort to support causes that matter. The website describes the platform memorably: “Selfless.ly is a unique company that was designed by selfless people to help the world become a better place.” - Liesel Mindrebo Mertes I'd love to hear from both of you. Why do you think that that is even an important conversation to be having? And how would you define empathy work to me. - Zach Rodenbarger There's a few tangible examples. That is Zach Rodenbarger, the COO of Selfless.ly - Zach Rodenbarger Sometimes in our interactions, Josh will come in or I'll come in and we'll have something and go back and forth. And then one of us will say, do you need to go for a walk? - Zach Rodenbarger And I was like. - Zach Rodenbarger Yes, I need to go for a walk. I need a little fresh air, you. And maybe that's just because we've been at our computers for a couple of hours or longer and need to have take a pause and have a step back. And so we've had that over the year, especially when we're working hard and looking at new timelines and goals and things. And I know I've needed a walk or two here and there. - Liesel Mindrebo Mertes We had other good practices. Sometimes it's a walk. I also find that sometimes it's a snack. I have you eaten recent links to a snack? - Joshua Driver Yes. We've encountered the snack situation as well. Yes. Hunger is a thing so much. And this is Josh Driver, fellow-hangry sufferer and the Founder of Selfless.ly - Liesel Mindrebo Mertes That was like one of my biggest learning curves early on in my marriage. I I used to think it was just Luke. It's totally both of us be like, Is this really a thing, or am I just really hungry right now? And you can't know until you're no longer hungry, like, you can't even find out. - Zach Rodenbarger I think that's a good follow up on empathy. It's probably easier to see in other people. And then when do we take that step back and look at ourselves and actually admit that? And I think that is really helpful to business partnership or even as we continue to onboard new employees, you know, thinking through, how am I coming across to others? - Liesel Mindrebo Mertes But also, do you put yourself in their shoes and how are they feeling and so kind of both well and hearing that it actually takes a foundation of some relationship and trust to be able to take someone suggestion to do something like, go for a walk. I can imagine that a less mature or self aware moments. Somebody being like, maybe even the way it could be delivered. Just go take a walk. Somebody being like, I don't need a walk. You need a walk? No, I'm just making a really good point. - Liesel Mindrebo Mertes But to be able to be at a place where I imagine it takes some work get to that point. - Zach Rodenbarger Absolutely. - Liesel Mindrebo Mertes A lot of times I find with guests or people I get to work with those that really, like, are doing the work of promoting more human workplaces and more connection at work. There's an element that comes out of their own personal experience. So I would love to hear from both of you a time where meeting that connection and empathy at work was really important in your own personal story, so that could be giving it to someone or a time where you were like, I'm not. Okay. I need some support right now. - Joshua Driver Yeah. I think when I left the startup space and went into a corporate job, I came into a workplace environment and culture that might have been a little hostile and toxic. Like, there is a big disconnect between the leadership and the teams and the mentality of you're lucky to have a job versus we're lucky to have you as an employee. I wasn't exactly realized yet. And I had noticed when I join the company in my role that there was a lot of hostile communication. People had segregated themselves on one side or another and coming into that since I had been startups for so long and been on the ground for creating that culture. - Joshua Driver That was very new to me to be in the middle of this disconnect. And it taught me personally about how I want my next company to run and where I think we needed to head and be ego free and transparent and communicate in more of a we're all on the same level here. Like, don't view me as your boss. We're just jumping in together to fix an issue. And I think as far as feeling left out or where I really could have used some support was when my first full time job was as an EMT here, then wished hospital and going through some of the things for the first time and all the trauma there. - Joshua Driver There's no debrief or support. I think it's better now than it was, but you kind of had to process and cope individually with some of the things that you would see. And so that was really difficult for me to overcome at times when you have to process seeing the such negative things at times. - Joshua Driver Quite frankly, like volunteering someplace and getting the I feel like I'm making a positive difference outside of the trauma of emergency medicine was a big driving factor. A lot of my coworkers and stuff would turn to substance abuse and other things sometimes, but I was fortunate enough to have a good support system, whether it was my family or friend group to where if things were really getting rough, that somebody would jump in and say, hey, let's catch up or reconnect. And so I was lucky in that regard. - Joshua Driver But a lot of first responders, unfortunately, don't have that type of network to help them with that. - Liesel Mindrebo Mertes Thank you for sharing that. And I imagine even as you talk about the importance of volunteering, that there's a through line to some of what you're currently doing. - Joshua Driver Yeah. - Liesel Mindrebo Mertes Zach, how about for you? - Zach Rodenbarger So for me, with thinking through empathy in my past experiences, we can look to even just in the early days of self asleep and thinking about, hey, we both took this leap to start something new. And then about six months later, COVID hits. And so how do we work through this time where everything just radically changed, where we just launched the company? We launched the company in January and February of 2020. And then a month later, radically different thinking through. How is my co founder feeling right now? - Zach Rodenbarger How do I stay optimistic and pass that along to him and vice versa? We're both kind of feeling these challenges and seeing this real time, right that we had these ideas and projections and we're going to create group, volunteering outdoors, and we're going to invite people to these events and then that's not going to happen. And so how do we really think through and change that strategy? But also, how did I think through, you know, both of us leaving our corporate jobs to do this. And so losing that security and saying, okay, I understand that this is maybe something he's going through right now and the pressure he's going through. - Zach Rodenbarger So how do I stay optimistic to then pass that along and vice versa? And that was really helpful during those times? - Liesel Mindrebo Mertes Did you ever have days where you were both just like, really down in the dumps? It wasn't like one person could encourage the other. It was just both low, especially early on in that pandemic. - Zach Rodenbarger For me, I think for the most part, one or the other would see that and feel that and maybe because we're both high empaths. So if Josh was down, I was like, I can't be or vice versa. He may have a different perspective, but I remember thinking that. And so even though it was a really tough day, this is what it's all about. And so I'll stay positive or vice versa. And he would look at me be like, this is when he needs to step up. - Liesel Mindrebo Mertes Yeah, - Joshua Driver I can't remember specifically when we had those times. But I remember even if we were going to be talking to a specific person turning in, saying, I don't have an inmate today to have this conversation. Do you mind just taking this on your own and doing that? I remember a few times where we had that discussion where if we're both feeling challenged, which is actual, we there. See, I think there were a few times where we might have just said, let's just call it a day early and go for a walk or go get a slice of pizza or something and and get out of the office for a little bit or go to the Lake each like, I think within reason we would step up on behalf of each other where we needed to. - Joshua Driver It was just not the perfect day. Just saying, alright, let's take a break in re energize and come back to it tomorrow. - Liesel Mindrebo Mertes That can be so good. And it sounds like really, of course, of course, that would be a good thing to do. But it's amazing how hard sometimes it can feel in the moment, especially with the entrepreneurial churn and pressures and one's own expectations. So I acknowledge how important that can be and how like sometimes it can feel harder to do than it seems is a good job cutting. - Joshua Driver I like to just get burn myself out trying to work on the issue at hand. Zach, does a really good job of cutting me off for like of a meter and saying, this is all the time we have for this. We need to move on. Otherwise, I'll sit down whatever whatever issue is at hand. So he does a good job of saving my own sanity. - Zach Rodenbarger I definitely like to break tasks up into the smallest parts and pieces and just get something done for that day or something like that. And Josh definitely wants to power through and accomplish it all in one day. - Liesel Mindrebo Mertes Yeah, I am that trait, Josh. It makes me think there was a there was a friend that I had in College and we used to kind of like joke about his mindset. We would joke that Ben would break his whole day down into micro goals, and it always allowed him to feel good about himself because he would be like, I'm on even the little things. Like, I'm gonna walk through the quad more efficiently than ever before and talk to two people. And I used to think like, what a funny quirk about how Ben's mind works. - Liesel Mindrebo Mertes But now I look and I'm like, man, Ben was probably just 15 years ahead of all of us in self awareness of like, oh, that's maybe a key to living like a more bounded and contented existence than the rest of us had a handle on at 22. - Joshua Driver Yes, Zach is close to that, and I envy that very much because I don't have that level of organization and granularity that see and your friends have. MUSICAL TRANSITION Building connection at work is important…and it can be hard to know where to start. What can you do to support the mental health of your people, to care for them and keep them engaged in the midst of all of the pressures and disruption? You don't have to figure it out on your own; let Handle with Care Consulting help. With keynote options, certificate programs, and coaching sessions available, we have a solution to meet your needs and budget. Sign up for a free consultation at lieselmertes.com. Together, we can put empathy to work. MUSICAL TRANSITION - Liesel Mindrebo Mertes I find in building connections with people, there are times where it feels really easy and natural and times where it's a lot more challenging. What are times in either of you or both of you can answer where building connection at work feels really easy for you. And why. - Joshua Driver Interesting. I would say that I'm - Joshua Driver I love to people watch, and I'm always interested in everybody's story. How did you get to where you are today? What experiences have you had? And so it's easy for me to get to know people because I'm just naturally just so curious about everyone's story. - Zach Rodenbarger I find I have to be maybe a little more intentional to provide that space to connect. And maybe that even goes to our overall topic of empathy to take a second and say, okay, if I was coming in on the first day or the second week, how would I want to be treated? Because I think it's easy for me. And as I mentioned earlier, probably Josh, it's easy for us to just kind of put our heads down and work. And so taking that time and being giving that space as well to make the connection, even if it's at lunch time only or something. - Zach Rodenbarger But at least you're very focused on allowing that space to chat and providing that because I know for me during the workplace, well, we'll chat later or something, but if you don't provide that space, then obviously it's harder to make that connection, especially in the first week, the first six months, and things like that and thinking, when would I want to have someone reach out to me whether they're a colleague, a boss, or even an intern can be anything. - Liesel Mindrebo Mertes Yeah. That reminds me of even a slide that I was showing yesterday and a talk that I was doing about imagination and empathy. I hear that a little bit of what you're saying, and although that doesn't always get you exactly to the right place, because you can't ever fully know what another person is wanting or experiencing, it oftentimes will move you closer. What would I want on my first day or first week? And then to be able to act out of that can really close what can sometimes seem like a big distance. - Liesel Mindrebo Mertes You both kind of offered some things in your answer, but I'll ask it explicitly as well. What are sometimes we're building connection at work feels difficult. - Joshua Driver I've started to embrace more of when I am feeling extroverted versus introverted and sometimes when I'm hyper focused on something in the distraction of having to communicate or interact can be frustrating because I need the focused time and especially with new employees coming on. You want to be available and transparent and present. And at our stage right now it's really difficult to be present with everything that we need to get done. And so making sure that I'm not coming off as disinterested is something that I always in the back of my mind. - Joshua Driver I want to make sure that I'm not conveying because it's not true. But there are some times where I just want to get something done and want to be sequestered for a little bit. - Liesel Mindrebo Mertes Do you have yourself in moments like that, like needing to actively engage in self talk, even about things. So I'll get my hand like I have to think about my body language and moments like that of being like, oh, I need to show attention and care right now. I'm going to do something different. Like do you do mental pivots like that? And what do they look like? - Joshua Driver Sometimes Zach and I have been together for so long now. I can tell with his expression where I've crossed the line of of being rational more. So there are certain triggers, I think too. And he'll say, yeah, you need to maybe just spend some time by yourself for a minute and go for a lock so I will replay a situation like that in my mind and try to think through. Alright, what did I say? Did I mean to come off this way or if I don't really came off a different way than I meant to trying to understand? - Joshua Driver Like how did this person infer that this was what I was trying to say. And so that has been helpful to rethink the experience so that I try not to replicate that. Moving forward. I. - Liesel Mindrebo Mertes I Imagine there's a line walk between replaying the experience and getting stuck in a never ending loop. How do you thread that needle? - Joshua Driver Not. Well. I like to solve everything and have closure. So if there's still a difference of opinion, I like to try to really put the pressure on myself to get it resolved. And in some cases I think I don't look at difference of opinion is like who's going to win this fight and get their way? I think it's more from their background and their perspective. Is there some truth to it and allow that was Zach especially? There are some things that he's very passionate about and has a perspective that he really feels strongly. - Joshua Driver And I'd like to think for the most part if he fully believes in something that I may not be so sure on and wants to go that I just trust him implicitly that it's the right thing and that he's very good at doing his research and looking at different aspects of things. - Liesel Mindrebo Mertes Well, and out of that foundation of relationship, you know what you can extend to them. - Joshua Driver Yeah. I think we're a lot of co founders that are state right now. We don't have time to be working on every project together, be on every call together and make decisions together. And so I think if you have a co founder that you don't feel that you feel like you have to micromanage or be a part of every decision, then that's going to be a really difficult culture to scale. It's going to make your company really difficult to grow. And so everybody that we've hired and when Zach joined Selflessly is very clear. - Joshua Driver I want the empowerment. I want to create the space for them to be empowered to make decisions that are best for a company and feel confident that they are able to execute on whatever task. - Zach Rodenbarger Is this where I say the complete opposite? - Liesel Mindrebo Mertes This is a safe space. - Zach Rodenbarger I've been trying to obviously likewise empowering each other. And we did used to be on most of the calls and get to feel how each is thinking. And so it did help in the first month to six months to be on a lot of the calls together or as he mentioned, in the same room even. And so I can overhear his call, whether he wants me to or not and understand kind of what he's thinking, the action maybe he would take or his thinking on that his rationalization, right. - Zach Rodenbarger What would he be thinking in the same spot and so helpful to be able to, you know, have his perspective in in the back of my mind and probably vice versa from sharing that office for the first twelve months and everything. So that's been really good. - Liesel Mindrebo Mertes I hear a lot of respect and self inquiry in what you both have said. And yet I imagine there's still moments where like on an emotional on a practical on an interpersonal level, you guys have missed and or hurt one another in your journey. What has making meaningful repairs looked like. - Zach Rodenbarger Nerf guns. Yeah. I think for one of my birthday, Josh got a couple of Nerf guns for me, and so if we need, we can shoot each other, but also part of the startup mentality, right? We wanted to bring a little bit of fun into the office, but if you needed, you could shoot someone from across the room. That's been one way. - Liesel Mindrebo Mertes At least I'm totally thinking of my two sons right now, and the moment where Magnus turns to Moses, and he's like, okay, you can just hit me five times in the chest. That's fine. Just don't tell mom. - Joshua Driver The biggest issue with that is that I'm a bad shot, so I'm not even like to get I like you. I can't make my points in the same way he can, because I tend to miss him completely, whereas he's really good at targeting me. So that was, in hindsight, not a great decision for a birthday gift start. - Joshua Driver She has to make a lot of lessons learned. - Joshua Driver Yeah, I would recommend that to other companies unless you're really good at aiming - Liesel Mindrebo Mertes either that or you want to devote part of your work day to target practice. - Joshua Driver Yes. - Liesel Mindrebo Mertes Well, maybe you guys would like to expand on the I hear like some fun, some levity, like not taking yourself too seriously. Are there other things that you do to make repairs when you guys have gotten a little bit off? - Joshua Driver I think that we find out if if we're having a conflict, that taking the time, like taking some space and cooling down is helpful, but also eventually, once we've had time to kind of process that situation. General, I think there was a time where I went and got a Blizzard or a box of dilly bars and dropped them off at the house. His house is like a don't let go of me. Ever don't leave me gift. I'm sorry. I was cantankerous and vice versa where I think we have a cool down moment and then we Zoom out and think about it there's. - Joshua Driver There's always an apology and then some type of affirmation about the other one. - Zach Rodenbarger I know I take a little more time sometimes to each person has their kind of respective way to do that and to cool down. And some people want to solve it. Same day some people take the night, take the weekend and so, you know, kind of learning the team, learning the other person and thinking through that, you know, how to talk through that and when and maybe even is more important if it's right away or give some space. - Liesel Mindrebo Mertes Have you guys ever had misses? Because I hear a little bit. You know, Josh, you said I'm gonna solve it now. Person. And Zach, I need a little bit more time. Did you guys have a learning curve initially and full disclosure. I have had to unlearn in my adult relationships that tendency and belief of like, if I can just say it to you four different times in four different ways, we can figure it out right now. Let's keep trying. And sometimes people are like, no, just shut up. - Liesel Mindrebo Mertes Hard lesson. - Joshua Driver I have had to learn that in general, my husband is similar. Where his cool down? He needs to think for a little bit and take a break. I think maybe in our early days I went back to like, don't walk away. Let's figure this out so we can move on. But then realizing that he needs a little bit more time and understanding to from his perspective, like, if he doesn't want to talk about it, it's not going to help for me trying to pull it out of them either. - Joshua Driver So I've learned to kind of let that go that we're not going to necessarily resolve it today. But I do continue to like to think that I prioritize that moving forward so that we can eventually get through whatever that wall is that hurdle. - Zach Rodenbarger I think my learning is definitely around witnessing people and then witnessing yourself. But it's very rare to convince someone of your perspective in an argument. And if you're both on one side, an argument is not going to convince the other person to jump on your side. And so where is that our email leading or can you take a step back and then provide the reason why you're thinking this way? The reason why that person is thinking that way. It's just interesting to see how arguments heat up and things, and there's no side switching. - Liesel Mindrebo Mertes It's so true. Yeah. It makes me think of even a yet unresolved conversations argument that my husband and I are having and to be like, yeah, nobody ever switches sides in the middle like nobody is in the heat of it or very, very, very, very, very like the 1% does it happen and then usually with a fair degree of resentment. - Joshua Driver So. - Liesel Mindrebo Mertes Yes, that rings true. - Liesel Mindrebo Mertes I'm struck that you are like building culture internally, but it selflessly is also like the product itself is something that is hopefully building culture and connection in the workplace. Tell me a little bit about how selflessly and volunteering and thinking outside of yourself is good for people in for workplaces. - Joshua Driver But I think as we see culture being a normal discussion and given that we're still in a pandemic and becomes such a volatile polarizing environment in the world everywhere. - Joshua Driver I always try to find, like silver linings or ways to maybe take take a moment to step away from the reality. And for me, my coping mechanism is to help others. And the reason why I've been able to spend that time to help others is because I've been very privileged and had the ability to do that where I understand that's not everybody's story coming out at our platform in understanding from not every company is a Lily or a Salesforce that has massive teams that work on these big the initiatives and have the resources. - Joshua Driver There are a lot of companies I mean humans are humans, whether you work at a Fortune 50 company or a small startup. - Joshua Driver And so it's always been confusing to me why startups don't think about their culture from day one. And because we spend so much of our wake time at work, especially on our stage and the positive vibes or feelings you get out of helping others or contributing to the betterment of your community or society or making a difference for somebody else is such an important experience. - Joshua Driver I think everybody should have, but unfortunately, we work all the time or we have kids or other responsibilities that limit that time. So we set out to build selflessly so that companies didn't have to try to scrape the bottom the barrel to be able to provide purpose or the positive opportunities or the community engagement. We wanted to be a partner, so every company can experience the positive effects of being a crime brand or socially responsible organization, and that for a long time has only been afforded to gigantic organizations. - Joshua Driver And so we wanted to be be the platform everyone can use. And so we have to be obviously an innovative with the pandemic and all these things that have changed the logistics on the nonprofit side. And unfortunately, a lot of this responsibility falls on nonprofits who are trying to keep their doors open and working on their mission. And so we took on the responsibility of of taking that work off of nonprofits and working on educating companies on how they can integrate philanthropy into normal business practices like employee engagement or team building or culture or heck, even the competitiveness of the sales Department. - Joshua Driver How do we leverage a philanthropic component while a bunch of type as I go tell each other or something? And I think if there's always even a component of that philanthropic, if there's just even a small piece that goes back or gives back, I think that that's a really great thing to hard wire into a company's culture. - Liesel Mindrebo Mertes Zach, anything you want to add? - Zach Rodenbarger Yeah, I think obviously what Josh said, one of my kind of tag lines, even as we reach out to teams and think about them is kind of selfless. Teams make the best teams. And when you're have employees that are thinking about each other and how to help each other and not always just focused on their task, that's obviously going to make a better team and environment and better teamwork. And so by thinking through, how do we make selfless employees that's really part of selflessly is to help those employees encourage those employees, not Joe's employees to find a volunteer opportunity or find a way to give back to support a cause they care about to have those matching donations from the company and actually use those. - Zach Rodenbarger And so all of these nudges that we want to help create selfless employees that are thinking about others and not just themselves. And so when you think about others that leads to that teamwork, really, everyone creating a better environment. And so putting all that together with what Josh said is exciting, that this is something we get to work on each day. - Liesel Mindrebo Mertes Yeah. Well, my brain can't help but go to some sociological context. You know, I think in generations before, what you are tapping into is this, like human desire to be a part of something bigger, to be giving back, and that there was a while in the US where that was filled by a Church that was asking for a time, and hopefully they were giving towards meaningful things in that way. But that has become less and less central in American communities. There's still this impulse, but not quite the same. - Liesel Mindrebo Mertes You know, there were good and bad things about that prior model, but there's not that same sort of, like regular outlet. And we're also more connected in theory, to the needs of the world. But through the lens of social media, which doesn't often lead to direct action. So, like emotional sensing, selves are out there like feeling all these things. But there's not this bridging, it towards action that feels like it builds up like a physical, real community that we're regularly a part of. And that selflessly kind of helps to bridge some of those, like sociological shifts with a meaningful offering. - Liesel Mindrebo Mertes Yeah. - Joshua Driver I think without sounding like a sound bite, I feel philanthropy in the connection between a donor and a nonprofit or a company in its community or wherever this for profit and nonprofit connection is. For decades, we've given money to our Church, to the United Way, these intermediaries to trust that that's been utilized in the best way or is going towards the mission. And I think with technology improving and transparency, we've seen over time organizations that may not have made the best choices with the money that have come in and the the biggest concern is that this person had maybe a bad experience with this organization. - Joshua Driver Are they going to find another one to support, or are they just going to stop supporting? And that's a big concern. And so now there's this big push for having more control over where people can donate and not necessarily have to be relegated to the confines of somebody's of an organization, agencies or whatever. But what that means is more transparency needs to be done on the nonprofit side. And the nonprofits don't have the resources necessarily to be able to give up regular updates about a campaign or whatever. - Joshua Driver And so we've set up nonprofits to kind of fail from that regard. And then Conversely, I think we nonprofits. They're always fundraising. I've started my own nonprofit. We're always trying to raise more money so we can continue with our mission. And that leaves people out that may not have the liquidity or the resources to be able to participate financially, and we have to jump in. Or at least we take on some of the responsibility of how do we jump in and equate somebody skills and volunteer time to be worth just as much, if not more than them writing a check. - Joshua Driver And so I think it's a generational shift about what philanthropy is starting to look like when we launch selflessly as we continue to grow selflessly. There's always people from the charitable sector that have their own perspective. You need to trust. This organization has been around for a century that they're just going to be doing the right thing. But we tend to grow because people want to break out of what the mold of philanthropy has been and want to have more control and be able to make more direct impact by us connecting those two sides and really always innovating on how to keep those two sides connected. - Joshua Driver That means more resources go to the charitable sector. It just looks a little different. It's not an entry on a bank account. It might look like a donated product or a brainstorming session or some skilled services, but it can be helpful to breaking up some of the foundational infrastructure is a good thing, and I think we're along over you to really start shaking the tree and and changing what is no longer working. And that's a hard thing for people that have been in this space for a long time to necessarily want to accept. - Liesel Mindrebo Mertes Yeah, something that I heard both of you say as a mark of differentiation that you have cultivated and enjoy is a sense of whimsy, and maybe not taking ourselves too seriously. Tell me how that shows up in selflessly. - Joshua Driver Well, my office looks like a kid play room. I just have random stuff all over the place, and then we have a Bulldog in the office. But I think the way that we talk to people, the way that we put ourselves out there, we didn't win the virtual background thing when you made those for your background as your company logo and all the strategic stuff. We didn't do that. I put on a background of me standing at the podium on Jeopardy or just keeping it. I'm sure people for first impression at times like, who the hell is this guy? - Joshua Driver But I think that if we were always trying to display, everything is running great. We don't have any problems. We're constantly growing and just a few months away from being the Jeff Bezos to this is really nobody believes that. First of all, instead of constantly say everything is working. There isn't one company that everything's running smoothly, but I think we personality, my personality. We would probably suppress a lot of who we are individually if we always had to worry about being a highlight reel and being being always on and calculated and putting on this this front. - Joshua Driver And I think having more real conversations, joking around, making mistakes, owning them and moving on or being open about what we've messed up for, mistakes we've made, I think, is so much more valuable in creating a deeper connection with our staff, which our network, our investors and being open and also accepting of the feedback too. Joshua Driver We don't want to be a vendor or a tech provider. We want to be a partner. And I think that us being vulnerable and embracing that were not perfect, I think, is important to set that expectation for whom we're interacting with. - Zach Rodenbarger Absolutely. You want to be able to have fun with your team. You want your team to be able to have fun with customers and on those conversations. And you want people to look forward to having time together, whether it's on a Zoom call or in person, especially for your internal team. But then that customers start to feel that as well and enjoy the conversations with you. And maybe in the software, you start to see certain aspects and certain animations come across the screen or something like that. - Zach Rodenbarger You're starting to see a little bit of other software as well, but we want to be have that enjoyment, especially if we're looking at company culture and encouraging people to get out and have some enjoyment and purpose and things like that. We want to come through in our mission and our software and allow really customers internal external everyone to start to see that, feel that and really enjoy the software and enjoy working with selflessly and working for selflessly. - Liesel Mindrebo Mertes If listeners are intrigued about the platform, the mission, you guys in your story, where can they go to find out more about selflessly and how it can be used to build and increase the sense of connection at work? - Joshua Driver Yeah. - Joshua Driver Our website is Selflessly. I and our social media Tags or give selflessly on the Twitter and Facebook and Instagram and our email address the general email for Zach, it is Hello at Selflessly IO. - Joshua Driver And. - Joshua Driver We get all kinds of requests companies that want to become B Corps or our favorite messages or hey, I want to. We're a small company and we don't think that we can really make an impact. Can you show us how to do it like those are the things we really enjoy spending time with. Also, I think hearing from people that may want to start their own company or want to brainstorm. Sometimes we make time to have a coffee with a potential entrepreneur or give some feedback, help others where we can. - Joshua Driver We'd love to hear from anybody who wants to reach out. MUSICAL TRANSITION Here are three key takeaways to build connection and care in the workplace… Fun matters.From Nerf guns to dilly bar deliveries, introducing a little bit of levity, especially in tense and freighted situations, can be a game changer. Where can you build some fun and some laughter into your office life? There is power in taking a break and thinking the best of the other person.You heard these two threads throughout the interview: in offering a break or a walk to the other person, hoping and trusting that their moment of overwhelm is not their truest or best self. This attention to the emotional temperature of a given situation is so important. And I use it often in both my personal and professional interactions. One way that people can move through their own disruption and overwhelm is by giving back to others.The act of moving beyond the constraints of your own situation, doing something positive for someone else, has all sorts of positive effects on the health of individuals and organizations. If what you have heard today piques your interest, I encourage you to look up the good work that is going on at Sefless.ly. More information about Zach, Josh, and the company can be found in the show notes. OUTRO To find out more about the work of Selfless.ly, visit https://selflessly.io
Hollis Carter is an entrepreneur and avid skier who, after founding many companies in his career, recently became the co-founder of the Baby Bathwater Institute, a membership-based community of entrepreneurs with a focus on cultivating natural, mutually beneficial relationships. Since his business relied on many in-person events, it was quite affected by the Covid 19 pandemic and subsequent restrictions. During this time of cancellations and being stuck at home, Hollis thought of a way to add value to the members during this new situation and started to offer a series of services with a performance-based model. This model quickly grew and he ended up selling it before actually having to fully build an agency. In this interview, he talked about the process of building and growing an agency to over $4 million and then selling it, all during a pandemic. 3 Golden Nuggets Growing an agency during Covid. Before the pandemic, Hollis was organizing many in-person events. Once they were canceled because of this new situation, he realized he had a perfect opportunity to offer a new service that would offer value to members of his mastermind. There was already a business relationship and he knew their products and believed in them. So he got ready to work under a performance-based model. “It was really very simple,” he says. The offer included podcast interviews, email lists, and content sites. He spent on setting up all the automation and tracking and found someone to handle that. And of course, under this model he was working with clients, not for them. Simplifying the offer. How can you make things simpler for you? First of all, don't just take a good deal. This agency had the advantage of having a group of companies whose product they trusted. Even then, our guest says, they took people who were so product-focused that we were going to get the content and the angles they needed. People who knew they needed to be told how to market this product. They also let clients use the work they were creating and focused on the 10% that drove revenue. However, there are some things they would do differently a second time around: setting a flat fee and, instead of complicated spreadsheets just telling the client “here's the number that came in, this is our cut,” would save a lot of time. Finally, figuring out how to set expectations of timeline, having a written document with a timeline that the client can reread instead of emailing you questions. Pulling from other industries. Hollis believes in taking knowledge from other industries into your own. He makes sure to have participants from different types of businesses in his masterminds and sustains there's always nuggets that you can pull from other industry practices that might not exist in a niche that you're opening, like what he has learned about hiring from the hotel space. He encourages others to give themselves a chance step outside what they know and learn something new that they can implement in their business from an unexpected source. Sponsors and Resources Ninja Cat: Today's episode is sponsored by Ninja Cat, a digital marketing performance management platform where you can unify your data, create beautiful, insightful reports and presentations that will help you grow your business. Head over to ninjacat.io/masterclass to enjoy an exclusive offer for podcast listeners. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Growing an Agency Fast to Over $4 Million and Selling Quick Jason: [00:00:00] What's up, agency owners? Jason Swenk here. I have another amazing show guest. We're going to talk about how when COVID hit, they formed an agency and ramped it up to over $4 million and sold it, during COVID. So it's a really cool episode and you're going to enjoy my guest. So let's go ahead and get into it. Hey, Hollis. Welcome to the show. Hollis: [00:00:29] Hey, man. Thanks for having me. Jason: [00:00:30] Pleasure to have you on. So for the people that have not heard of you or met you at one of your cool events, tell us who you are and what do you guys do? Hollis: [00:00:39] Yeah. My name is Hollis Carter. Living in Boulder, Colorado, but originally from Georgia, where I kind of got my first start in internet marketing stuff. I was like early in college and built a couple of online businesses and luckily had one that did pretty well and sold that. And then I moved to Colorado and did this skiing thing for a while and, uh, living in the mountains and it was great, but I could only talk about skiing and snowboarding and mountain biking with people. So, I'm now a front ranger living in Boulder and enjoy it and got back in the mix of things. Our main business is called the Baby Bathwater Institute. You've come out to one of our events that we had at out mountain. And, uh, I started, my other businesses based on the thing that I use to learn… Like no one was really teaching relevant stuff in the late nineties, early two thousands. So to do it, I thought let's sit at the bar and a lobby at a conference and got most of my nuggets. And so when we had some free time, me and my now business partner who were lobby con buddies for like a decade… We started hosting these events and the whole idea was curating nice people who are in the grow and scale phase and the actual founders of their business. And in a lot of different industries that we could draw knowledge from different places, less of a kind of echo chamber mastermind of people doing the same thing. Cause there's a lot of value in those, but it's very linear. This was more of organic group meetings to have fun and, um, draw things from other industries and stuff. But we have agency people, we've got guys from hotels, we've got guys from e comm businesses… I guess I say people, not guys, cause we have plenty of girls too. We've been doing it for about eight years and I love it. Compared to the businesses I've done before, it's probably the dumbest business model. Cause it's overhead-intensive, time-intensive, relationship intensive. But I actually like it. So we're doing it for years and we'll probably do it for a very long time and really enjoy it. Jason: [00:02:37] Very cool. And COVID hit you guys really hard because your whole thing is about live experiences and that kind of stuff, uh, which are a lot of fun. And so tell us about like… cause we were talking a couple of weeks ago, you were like, man, I couldn't do these live events and that's really what the membership was for. So we gave all this money back to the members because we couldn't do live events. But I started an agency kind of by accident and it quickly grew. So talk about how did you grow the agency so quick? What did you do? Because a lot of people are looking at going, and I've seen a lot of growth in agencies over during COVID, but yours was really pretty, pretty good. So tell us a little bit more about that. Hollis: [00:03:18] I think it was, it was different because much of it was born out just starting that momentum sort of grew versus sitting with a very particular plan. Where Baby Bathwater came less out of need more out of want, this came out of need. And so there… Also, we are locked in our house and I could stay focused on, cause I wasn't doing… Going to conferences or traveling or doing things. But I think the main frame was okay, just postpone slash canceled, who knows a handful of events. We basically lost about two and a half million bucks in that decision. Which happened before people in the states even believed that this COVID thing was gonna affect us because our president was in Italy. And so we saw it a little early. We knew we didn't want to let people go. There was no PPP stuff yet. And me and my partner, Michael, we always knew we could always fall back on our marketing skills, which is kind of what got us to a place to even know what people wanted from a mastermind. So our personal interests has been in the health and wellness sort of space. We see lots of stuff that's crap. And we see lots of stuff that's good. And we happened to know a few people who have amazing products that are members. But they're product guys, they're not marketing people at all. And so we kind of went in with the thesis of how do we enhance the people who are already members value and we can't do anything for 'em, but also don't run any risk of screwing up the relationship if we get in bed with them and do something different than what we already have a good relationship with. So, I mean, it basically started with four products. I knew we had people in the group who had platforms. That love the products, cause they give them out at events. They love them. And I know they have a lot of traffic and I knew these people have great products. Didn't even know what I'm talking about. Like you should just set up this campaign and get them on the podcast and set up an email. You can track it with affiliate links… And all like, can you just do that for me? Kind of thing. So, I mean, it was actually super, super simple. Essentially, out of a network license for post affiliate pro so that we could track all of the clicks and conversions and build it very slowly, not a lot of overhead. It costed maybe like five grand or something we spent getting set up and all that automation and tracking. We did have a really hard time finding someone to help us run that once it worked. We ended up finding the guy who made the tutorial videos for the original version of it and tracked him down. And it was the first hire because it was complicated and how he set up the company structure. But the basics of it was we had people get podcast, email lists and content sites. I mean, people have great products that had a unique hook. It couldn't just be like, like we did have a CBD, which is a crowded market with a bunch of people at all look the same. But this had clinical trials, some studies, so I could go get functional medicine doctors to say something unique about it and they could write a real piece of content. So really we just took the friction out of the middle, which was, it's hard for the product owners to focus on these things that are ancillary. Then buy an ad that are not doing very diligent tasks that can scale these like one-off promotions and managing people is hectic. Like if I had a brand, I wouldn't want to do stuff we were doing because I know the costliness of managing all these relationships and getting it on the calendar and getting all the stuff they need. But in our unique situation, we had time. We… the money. We wanted to serve the people who we wanted to have back when things came back online. And so it made sense to keep calling them chatting and working it out and figuring it out. So our deal is that we took... it's very minimal, it's just an average, about 10% of the revenue for 12 months of the customer. And we would do a, you know, a multi-tiered campaign where, you know, perhaps the person to get on a podcast and do an interview about the product that was very educational and content-heavy. So it didn't just come out of the blue of this promotion. It was like ease into with good questions and then we'd do an article. And then eventually kind of like an email with a special offer and a landing page just for that person. And like something I've been back in early on was when one big person promotes the rest. So we usually just go for, you know, one or two people we have a good relationship that have a big audience and then their affiliates would see it happen. And we'd get a few more of those. But we did, because it was so hands-on, mess around with people who could send, you know, thousands and thousands and thousands of clicks and had an audience that already trusted them. So very boutique, very niche, but where it worked, very effective. I'd say the biggest bottleneck was calendars. You could lock in a deal and they might not have three months so they could do it. But we hit a point where we were going to have to start hiring more people, we had a tech guy, an administrative helper in an industry that me and Michael were putting together. Then we hired someone to go start recruiting more promoters, and then we need to start hiring writers and creatives. At that point, we actually ended up selling the business so that we didn't have to build an agency. The hard part of building an agency, managing the creatives, training, we never really hit that point. Although it looks like I'll go back to the trough and do it again. But I mean, really it was about that simple. It was like performance-based so we couldn't mess up relationships. And also we didn't want anyone to ever tell us, hey, you have to do this for me. Uh, it usually mostly came from the merchants with the products. They'd be like, hey, where are the traffic? And we're like, hey, we don't, we don't work for you. We're not on a retainer, but it's coming, it's coming. Then we'll get paid. Well, we only get paid when we make sales. So that helped us not get stress out. Jason: [00:09:32] Do you feel like you have to comb through mountains of data, jumping between multiple platforms to spreadsheets, to slide decks and backing in, in order to create performance reports for your clients? It's a constant drain on your agency's time and resources. And that's where our friends at Ninja Cat can help. Ninja Cat is a digital marketing performance management platform that really unifies your marketing data and empowers your agency to automate insightful, beautiful client reports that scale. Now Ninja Cat cat keeps your marketing performance and presentation tools in one place, freeing you up from manual data wrangling. And it really gives your team more time to focus on strategy and growing your business. And for a limited time, my smart agency podcast listeners will receive $500 ninja credit. When you go to ninjacat.io/masterclass to claim your offer and schedule a demo. That's ninjacat.io/masterclass. Yeah, I see a lot of people going the performance route. You know, one of our mastermind members, David, he was always constantly under the million mark and just trying to figure out how to get over it. And he switched to this model and got a million dollars last year during COVID, just from one client for the performance deal. Kind of like what you guys are doing, or you guys did or about to do again. I guess we can talk about that. But I liked how, when you're the performance model, they can't tell you what you can and can't do, or a timeline. You're just like, I'm putting a campaign together on our own dime, our own resources. This is what you're agreed to pay. I really like that. But I also like too, that, you know, this is a home run. Like it's a good product. I want people to not kind of overlook that and just don't go up to anybody and go give me 10% of all your sales. And plus too, you guys had relationships with them so you knew you could trust them. Because it gets really tricky sometimes when you're like, yeah, give me 10% of sales and they could the books however they want. Hollis: [00:11:54] Yes. So that was an interesting piece of... The one thing that I guess is there is we did have these relationships we've built over almost 20 years now. Which, if you just do it on the street, we couldn't start from scratch with that. So that was like our one… competitively used to do something here, but the book side of things, we actually knew how bad that can get. So we control that this was a bottleneck and business model, as far as administration and just workload. I kept everything clean, but we were starting to get super risky. So we invoiced the merchant for the payments and wrote to the affiliates. We did everything. So we essentially became a bank taking the money, moving the money versus paying out of their own affiliate program. It started to get pretty hectic. You get one monthly payment. We're trying to keep the relationships paying on time. We never ran into any issues, but you could see it coming as things got more complex. Jason: [00:12:52] Well, I'm sure the IRS probably set up red flags of all the money moving around. Hollis: [00:12:57] Oh, it was crazy that was passing through and yeah… And so like in hindsight, if we do this again, won't do the complicated equation where we have 12 months tail customer. We also calculated a refund risk thing. You know, now it's going to be one time upfront with a small fee for us that continues, but like the calculating the refund piece to try to mitigate risks. Like I think we went into it wanting to be like a no-brainer where it's like, hey, we've taken all the risks where X, Y, and Z, that you won't have to do anything for. Our contract is like the nicest thing in the world. If this was the only thing we were doing, and we were focused on it that thing would have sort of bit us in the ass, as it started to grow. But it worked well. It was boutique small. And we only did this from March to October. So it was like a significant period of time, but you can see all the forethought we didn't put into it with, oh man, the amount of time to calculate these things if I would've... There's a bunch of things we do if we really want to scale it simpler. If we do this again, you know. Jason: [00:14:05] What are some of the other things that you do simpler. Because most people listening here, this is their full-time gig. They weren't just looking at like, well, let's just try this project out, which that's really pretty cool that you guys are able to do that. Hollis: [00:14:19] Yeah. I think, you know… fed the horse because we had all the relationships and we knew this I'd stayed up drinking wine with every person in the thing all night. I knew we could do well with good products, which you highlighted, is like products that kind of sell themselves. And then the owner of those products, I think this is the simplest thing is don't just take a good deal. We only took people who were so product-focused that we were going to get the content and the angles we needed. All they cared about is being the best. But they didn't care about was telling us how to market it, that they actually wanted us to tell them. They would use the campaigns to inform all of the rest of their staff. One thing we did do well and make it easy was, hey, use the work we're creating. We don't need any cut of it. You can take our landing pages, reuse them. If you get your own affiliates, you can run them through your program. You know, just do that. Cause we only focused on that 10% that drove our revenue. The things we probably would have done different or not such a complicated calculation of the things. I remember when I first started in some of the affiliate stuff, people would hold back a percentage for refunds. There was like a whole equation. But we made everything else so simple for them. We didn't need to go, that… We could have just said here's a flat fee. Here's a number. Honestly, it would have saved one employee 40 hours a month in weird stuff. And in places where ambiguity… where also the customer on both sides has to read a spreadsheet that's complicated versus like here's the number that came in and here is the cut… over. I think simplicity would have helped a lot in that sense. And then other simplicity things, I think just figuring out how to set expectations of timeline. Even though we didn't work for those people, said it on the phone, in the conversations of like, hey, we might get a campaign locked in that's going to be out this far. But then they get in their own world. Like, where's the stuff? And I'm like, no, we already told you this. And so, one outline. Here's how this works, one the phone. Before you email me any questions, reread this. This is the rules of engagement and how it works. But that I would say once it worked and had momentum, changing the relationships from I work for you to we work together changed the whole dynamic of it versus, you know, just collecting a flat fee. Jason: [00:16:49] Yeah. I love that of like we work together rather than you're the dog barking orders to me. And even if you don't do a performance model. Hollis: [00:16:58] Yeah. It feels like you kind of got to do that sometimes. Cause I feel like that's how we like learned. If you worked in a restaurant going up or we… Whatever, like that's how it was. When you're getting paid, you just got to say yes, please, and as you wish. Which honestly doesn't even serve the client that well. Sometimes you're doing shit that they don't even need to get done. They just wanted to show that they tell you to do something. But we're only going to focus on brings in dollars. It doesn't bog down either of our teams. And that's why we switched the contract that you can leave whenever you want. You know, the psychology there was great because it was like, we're paying equally versus that, you know, walked into some long retainer and some big set up fees and things like that. Obviously you have to have some results for that to be worth it, um, for the relationship to stay. But if you know you can deliver on it, then it's probably better to be in a, a mutual relationship where either party can leave in 30 days notice versus trying to lock in really long-term deals. Jason: [00:17:58] Yeah, exactly. Well, awesome. Well, this is amazing, Hollis. Is there anything I didn't ask you that you think would benefit the audience listening in? Hollis: [00:18:05] Listen, I mean, it's funny just because it's a friend of mine that just got off a call with one of our members who, who set them up on like a little dinner in the same town. And I forget the book references basically it's about taking knowledge from other industries and bringing them into your own. So what I saw was great was a lot of the product companies who were here like some of them were in retail and other things. They just didn't know how to pull stuff from other areas. There's always like these levers that you can pull from other industry practices that might not exist in a niche that you're opening that you're trying to mark it as that in. And so I was really, all we did was just start reaching into other tools that there's no way they're ever going to get to this. So obviously we can take over this part for them and we're not also dealing with the dynamics. So there's someone in the house already being paid to do this or anything like that. It's pretty clean that way. But I think we just learned that from sitting in these events from people like, you know, we have some hiring stuff we've learned from guys in the hotel space, which I never would have thought to learn that until I sat into that at one of these events or whatever. So I've never seen through blinders. Like it's good to be focused and linear, but I think there's just so many cool nuggets in different industries you can pull and bring in that we all just kind of forget to take a glance at. Jason: [00:19:30] Awesome. Well, cool. Well, what's a website people go and check you guys out? Hollis: [00:19:35] Just babybathwater.com. Jason: [00:19:37] Awesome. Well, thanks so much for coming on the show. If you guys enjoyed this episode, make sure you go to their website. They have really cool events. I went to the one in, in Utah. And it was really pretty amazing. And if you guys want to really grow and scale your agency faster, what got you here is not going to get you to the next level and you need to do a number of different things. Because probably what got you to this level is from referrals and word of mouth, or maybe you selling, or maybe one salesperson. The biggest thing that you need is systems in place in order to grow and scale faster and get to the point where you can pick and choose. If you want to do that, I want you guys to check out our agency playbook. Go to jasonswenk.com/playbook and check it out. And it might just be the thing that will get you to the next level. So go do that now. And until next time, have a Swenk day.
In this episode of Start With A Win, Adam and SWAW producer Mark pick up the conversation about Adam's first book, Start With A Win: Tools and Lessons to Create Personal and Business Success. Adam discusses the final chapters—chapters eight, nine, and ten. He discusses the role of the ego and how it has the potential to destroy humility. Adam elaborates the ego as the manifestation of insecurity, creating an emotional response triggered to protect vulnerabilities. Good leaders maintain emotional control by recognizing and acknowledging their egos and maintain transparency with themselves. Controlling your ego enables you to be vulnerable and accept others' mistakes, harnessing your abilities for positive attributes like confidence and decision-making. Adam discusses three keys to accountability and growth—mentors, coaches, and masterminds. Find a mentor who will challenge your thoughts and inspire you to take action with newfound perspectives. A mentor is someone willing to share time and wisdom in exchange for your attention and deliberate action to be the best version of yourself. A coach is someone who will unlock your potential and help you attain your goals and other pursuits. Ask yourself—are you coachable? What do you hope to accomplish with new insights? Mastermind groups provide peer accountability (challenging you and pushing you to be vulnerable) and establish the power of association—you are the average of the five people you accompany most. Adam emphasizes the importance of celebrating your wins, no matter how big or small. When leaders celebrate the wins of their team members, they instill hope, give appreciation, and provide recognition. Celebrating wins creates opportunities to surpass goals, build motivation, and exceed the maximum thought process in all endeavors. Uphold a transparent dynamic of analyzing, communicating, and celebrating wins to lead your team to maximize their potential and produce consistent results. Pre-order your copy of Start With A Win: Tools and Lessons to Create Personal and Business Success:https://www.amazon.com/Start-Win-Lessons-Personal-Business/dp/1119807077https://www.barnesandnoble.com/w/start-with-a-win-adam-contos/1138838681https://www.thriftbooks.com/w/start-with-a-win-tools-and-lessons-to-create-personal-and-business-success_adam-contos/28078881/#edition=58850831&idiq=46017298Connect with Adam:https://www.startwithawin.com/https://www.facebook.com/REMAXAdamContoshttps://twitter.com/REMAXAdamContoshttps://www.instagram.com/REMAXadamcontos/ Leave us a voicemail:888-581-4430
Matthew Sullivan is the CEO and founder of QuantumRE, a company that solves a real problem for homeowners by helping them access a portion of their home equity without taking on more debt. This new financing tool is not a heat lock, it's not a loan, and it's not a reverse mortgage. That means homeowners can get cash from their equity with no interest and no monthly payments. He and his team have helped over 100 homeowners use their home equity to pay off expensive credit cards, remodel their home, pay college tuition fees, or to diversify into other investments all without taking on extra debt. Matthew also has a proven track record in real estate innovation through his experience as co-founder of the Secured Real Estate Income Strategies Fund and as president and founder of Crowd Venture dot com, a real estate crowdfunding company originally from London, Finally, Matthew worked with Richard Branson's corporate finance team and was a director of the Virgin sponsored London Air Ambulance, a helicopter pilot himself. He's also the host of his own podcast, Hooked on Startups. If you want to know about this relatively new way of getting dead equity out of your home then this episode is for you.For today's episode we will cover: [00:00 - 9:12] Opening Segment.Getting to know Matthew Sullivan.Working with Richard Branson.The adventure to crowd venturing. [9:12 - 17:50] The chance to cast a wider net.How technology will be the new wave of real estate. Creative ways to find investment capital.What is house rich and cash poor?Different groups of people that are house rich but cash poor. [17:50 - 22:33] The opportunity of Home Equity Agreements.When the Home Equity agreement started.How something becomes a mainstream product.Capitalizing on block chain technology. [22:33 - 30:55] Protection by lean on title.Why the title isn't transferred.Protecting the lender.Benefits of a lean on title.Unlocking the dead equity.The difference between a loan. [30:55 - 38:30] The risks of Home Equity Agreements.The lender's downside risks.Getting the title backBenefits of no early payment penalties.Selecting the properties to implement this strategy.The client's downside risks. [38:30 - 44:01] The Psychology of home ownership.What if homes didn't gain appreciation during Covid?Debt related problems. Using your house as an ATM.What if the owner doesn't want to sell.Being the deal expert when talking to investors.The challenges during raising the equity. [44:01 - 51:35] Final Questions For Matthew Sullivan.Cleaning the title. How the owner has no upfront cost.This isn't a repeat of the disaster of ‘07 - ‘08.Navigating through uncharted waters to make good operators in great ones.How to get people to stay in your property.Assessing your risk tolerance. [51:35 - 53:24] Closing segmentThe various ways to become a better investor.Knowing your strengths and weaknesses.Final words from everyone
On this episode, Elio interviews Sam Baddoo, Founder of Fleri. Fleri helps immigrants protect the people who matter most back home with health insurance. Every year immigrants in the Diaspora send billions of dollars to Africa oftentimes to pay for healthcare. Without direct insight into how the funds are being spent and whether adequate treatment is being provided, immigrants are left to worry about whether the money they are sending will contribute to their loved ones wellbeing.Fleri is changing that by allowing immigrants to purchase health insurance for the loved ones creating a win-win-win-win situation for the policyholder, patient, doctors and insurance companies. First, the policyholder knows that they are providing access to high-quality healthcare for their loved one and they can see what treatments have been received. Next, the patient has access to vetted physicians and receives care in clinically sound facilities. The doctors are able to treat patients with the ability to pay thereby providing capital for infrastructure investment and finally, insurance companies have the premiums to build robust networks and offer more affordable plan options.Fleri is building a commercial solution to what has been an intractable problem in the developing world by creating a robust healthcare insurance ecosystem with incentives for all stakeholders.Subscribe to 614 StartupsFollow upside on TwitterJoin the upside network
Today: 4 Key Pillars of Social Selling - Connor's Curiosities #031Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
Today we're speaking with AskSebby about investing, the venture start up culture, and credit card churning - Enjoy! Subscribe To AskSebby: https://www.youtube.com/c/AskSebby Sebby's Startup: https://subscribe.so Add us on Instagram: https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan https://www.instagram.com/alex_nava_photography Official Clips Channel: https://www.youtube.com/channel/UCeBQ24VfikOriqSdKtomh0w DOWNLOAD MY NEW FINANCIAL APP: https://hungrybull.page.link/graham GET YOUR FREE STOCK WORTH UP TO $1000 ON PUBLIC & SEE MY STOCK TRADES - USE CODE GRAHAM: http://www.public.com/graham MY NEW COFFEE IS NOW FOR SALE: http://www.bankrollcoffee.com/ Join the 2x weekly mentorship group: https://tinyurl.com/yaexko4o The Equipment used: https://tinyurl.com/y78py5g2 Audio Equipment Used In Podcast: Rode NT1, Rodecaster Pro The YouTube Creator Academy: Learn EXACTLY how to get your first 1000 subscribers on YouTube, rank videos on the front page of searches, grow your following, and turn that into another income source: https://bit.ly/2STxofv $100 OFF WITH CODE 100OFF For Podcast Inquiries, please contact GrahamStephanPodcast@gmail.com *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available.
In episode #1885, Neil and Eric talk about three pieces of data you need to track as a marketer. You might now be looking at all of these, which is why you should tune in to hear what they are! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: 3 Pieces of Data That Are Key to Marketing [00:27] Focus on LTV; you need to look at the long-term, not the short-term. [01:05] Understand the power of retention to align with product! [01:43] See how your upsells and downsells work out. [03:03] That's it for today! [03:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu