Digital China: the Podcast for Western Marketers with a Chinese Audience

On the corner of Jiashan Lu and Jianguo Xi Lu in the former French concession, you'll find some of the best coffee in Shanghai! The great coffee is the result of the hard work of Justin and Tim Crooks, two brothers from New Zealand who cofounded Fix Espresso in 2014. Justin's also a veteran of the Food & Beverage trade in China, having lived there for 9 years. I caught up with Justin on a recent trip back to New Zealand.Continue Reading → The post DIGITAL CHINA #3: From the food & beverage front lines appeared first on FIR Podcast Network.

Missed episode 1? Listen here. In Shanghai’s stunningly beautiful former French concession is something you don’t see very often in China: a second hand clothing store. In episode 2 of the Digital China Podcast, we interview Jane Jia, founder of high-end recycled fashion retailed Pawnstar. In China, second-hand clothing is typically seen as old and only for poor... Continue Reading → The post DIGITAL CHINA #2: Selling 2nd Hand Fashion in China with Pawnstar appeared first on FIR Podcast Network.

Welcome to the episode 1 of the Digital China Podcast! I’m your host Simon Young from syENGAGE. Digital China is for western marketers with a Chinese audience. China presents unique challenges to marketers because of these 3 barriers: Language – there is zero similarity between Chinese and English Culture – in 5000 years of history,... Continue Reading → The post DIGITAL CHINA #1: What is a Daigou appeared first on FIR Podcast Network.