Podcasts about beverage

In this episode of the Startup CPG Podcast, Grace Kennedy speaks with Damiano Messineo, founder of Loopini, a revolutionary brand reimagining pizza through the power of the ancient lupini bean. From his childhood obsession with pizza to launching a premium, protein-packed frozen pizza line made in Italy, Damiano shares his flavorful journey of turning tradition into innovation.He walks us through the lupini bean's history—from Roman legions to Mayan civilization—and how this under-the-radar superfood is redefining the frozen aisle. Damiano also talks about sourcing ingredients straight from Naples, the importance of clean Italian flour, and the art of crafting a delicious, healthy pizza that still tastes indulgent. You'll hear insights on launching at Fancy Foods, navigating international supply chains, and the role of community in early-stage growth.Tune in now!Listen in as they share about:Origin of Loopini PizzaWhat Makes Loopini UniqueStartup Growth & Product TestingChallenges & Supply Chain RealitiesRetail & Pricing StrategyDirect-to-Consumer (DTC) EffortsCommunity & Startup CPG SupportEpisode Links:Website: https://eatloopini.com/ LinkedIn: https://www.linkedin.com/in/damiano-messineo-53354018a/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this bonus episode of the Startup CPG Podcast, our Editor, Caitlin Bricker, sits down with Ashley Waldman, founder of Jubilee's, a groundbreaking line of flavored milk for kids made with real fruit, hidden vegetables, high protein, and zero added sugar.Jubilee's just won the "Ones to Watch" lightning pitch competition at Beverage Forum!In this episode, Ashley shares the personal story that inspired the brand's creation, including her experience as a parent of a child with autism and her frustration with the lack of nutritious, low-sugar beverage options for children. From working with a professional formulator to pioneering a new approach to sweetening milk with fruits and vegetables, Ashley provides a transparent look into the product development process, the health implications of added sugar, and the early wins that are propelling Jubilee's into retail spaces and onto Amazon.They also explore broader industry trends, the rise of functional and clean-label products, and practical advice for emerging founders in the CPG space.What are you waiting for? Listen now!Listen in as they share about:Founding Story of Jubilee'sProduct Formulation & InnovationParenting & Health ConsciousnessConsumer Trends & Health CultureMarketing & DistributionClean Label & Ingredient AwarenessFounder AdviceEpisode Links:Website: https://drinkjubilees.com/LinkedIn: https://www.linkedin.com/in/ashleyverrill/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff chats with Dana Kim & Sam Kass to unpack what “health” and “sustainability” actually mean to today's consumers.Sam Kass, former White House Chef and food policy advisor to the Obamas, shares behind-the-scenes stories from the West Wing—including what it's really like cooking for the First Family—and how those experiences led to a deep commitment to reshaping our food systems. He dives into the hard truths about sugar, portion sizes, and policy limits, as well as the ambitious mission behind his new venture, PLEZi, to help shift eating habits for the next generation.Dana Kim, founder & CEO of product testing platform Highlight, brings the data. From packaging guilt to sweetener preferences, Dana shares real consumer insights from across the U.S.—what shoppers say they care about vs. what they actually buy, and why brands need to tailor their health and sustainability messages to fit different audiences (Erewhon isn't the whole world!).Together, they explore how brands can build better-for-you products and communicate them effectively—without falling into the greenwashing trap.

May 5, 2025 ~ Sean O'Connell, Vice President of Food and Beverage at the Grand Hotel talks to Paul W Smith on the Pure Michigan Tour.

In Episode 254 of The Julia La Roche Show, legendary economist Dr. Lacy Hunt, Chief Economist at Hoisington Investment Management, analyzes what he calls an economic "interregnum" where five convergent forces are aligning to depress growth. Dr. Hunt methodically explains how tariffs will ultimately prove deflationary rather than inflationary, why the Fed's restrictive monetary policy is misplaced, how federal spending cuts are creating headwinds, why massive debt overhang limits policy effectiveness, and how changing demographics will impact long-term prospects. With over 56 years of experience and historical perspective dating back to the 1920s, Dr. Hunt delivers a sobering but authoritative prediction that recession lies ahead in 2025, describing it as "a long, difficult slog" rather than a brief downturn.Sponsor: This episode is brought to you by Monetary Metals. https://monetary-metals.com/julia Dr. Hunt is an internationally known and award-winning economist. He received the Abramson Award from the National Association for Business Economics for "outstanding contributions in the field of business economics."  Dr. Hunt is Executive Vice President and Chief Economist of Hoisington Investment Management Company (HIMCO).This is the 56th year in Dr. Hunt's career. He served as a Senior Economist for the Federal Reserve Bank of Dallas. When he entered the Fed, William Martin was chair and was grappling with severe inflation and when Dr. Hunt left the Fed, Arthur Burns was chair and also trying to contain rampant price increases.  Dr. Hunt served 23 years on the Board of Trustees at Temple University where he received his PhD in 1969, and is an honorary life trustee as well.Timestamps: 0:00 - Introduction and welcome1:16 - "Interregnum" explanation1:28 - Tariffs discussion begins2:08 - Economic boost from tariff announcements2:49 - Consumer buying ahead of tariffs3:42 - Employment impact of demand surge4:26 - Inventory accumulation5:03 - Federal spending decline (FY 2025)6:18 - Economy in frail condition7:05 - Beverage ratio analysis7:45 - Average hourly earnings indicator8:11 - April's wage growth weakness9:30 - Late Easter timing challenges10:31 - Recession prediction10:58 - Five convergent economic factors11:32 - Microeconomics of tariffs12:55 - Price elasticity in international trade14:31 - Historical context (1920s-1930s)15:44 - French devaluation of 192517:43 - Smoot-Hawley tariff impact19:45 - Chart explanation of M2 trend21:03 - Tariffs' impact on money supply22:15 - Monetary policy restrictiveness22:51 - Fed's "data dependency" critique25:31 - Other deposit liabilities explained28:38 - Fed policy recommendations29:37 - Tax cut potency limitations31:16 - Fed's need for longer-term view32:08 - Forward guidance discussion33:22 - Asset reallocation issues35:48 - Net national savings analysis37:39 - Birth rate economic connections39:46 - Immigration discussion42:52 - Recession confirmation43:49 - Historical economists on debt44:37 - Interest expense approaching defense spending46:18 - US debt impacts (125% of GDP)48:30 - Gross vs. net debt explanation49:48 - Fisher equation for bond yields53:00 - Tariffs' deflationary nature55:32 - High-tech sector growth analysis56:38 - Aircraft sector growth unsustainability57:11 - Federal spending outlook1:00:03 - Need for tariff dispute resolution1:01:18 - Closing remarks

In this episode of the Startup CPG Podcast, Grace Kennedy chats with Morgan Murdock, the founder of Unbothered Foods—a gut-friendly, sourdough-based cracker brand launched in 2023. Morgan, a clinical dietitian turned CPG entrepreneur, shares her journey from working with IBS patients to creating a delicious, low FODMAP cracker that prioritizes both taste and digestive health.They dive into everything from navigating product formulation and scaling production to finding the right co-manufacturer and managing fermentation at scale. Morgan also opens up about fundraising via WeFunder, the challenges of being a solo founder, and the importance of mentorship in building a mission-driven food brand.If you're a CPG founder, health-conscious foodie, or just love a good cracker, you won't want to miss this one. Tune in now!Use code STARTUPCPG at checkout for 15% off any cracker product!Listen in as they share about:Unbothered Foods OverviewWhy Crackers?The Sourdough AdvantageScaling & Manufacturing JourneyRetail & Distribution StrategyFunding & BootstrappingSolo Founder LifeMentorship & Community SupportEpisode Links:Website: https://unbotheredfoods.com/ LinkedIn: https://www.linkedin.com/in/morganjmurdock/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

It's a full house for our finale "This Evening," Grab your beverage and snacks and settle in for the last time with Mike Davis, Producer Amanda, The Bollox Boys, and Pete Melfi.

Neha Sharma is a Product Manager at Grantek, she has 10+ years of experience in defining technology solutions to solve business/IT problems for manufacturers. Over the years, Neha has worked across various positions such as Software Developer, Module Lead, Techno-Functional Consultant and Manufacturing Engineer. Neha has worked for world class clients across the globe. Neha has experience in the automotive industry, packaging industry, agricultural industry, building materials, food & beverage and pharmaceuticals. The Industry 4.0 Podcast with Grantek delivers a look into the world of manufacturing, with a focus on stories and trends that lead to better solutions.   Our guests will share tips and outcomes that will help improve your productivity. You will hear from leading providers of Industrial Control System hardware and software, Grantek experts and leaders at best-in-class industry associations that serve Life Sciences and Food & Beverage manufactures.

Daniel de Oliveira, the Southern Glazer's Wine & Spirits of Illinois Product Education Manager, shares his expertise in educating teams in the beverage industry. He shares the importance of knowledge and how effective beverage programs can drive success

How can Swirltex claim to succeed where membranes always failed? Listen to this!More #water insights? Connect with me on Linkedin: https://www.linkedin.com/in/antoinewalter1/

Fra i numerosissimi marchi e varietà di gin lanciati negli ultimi anni, mancava quello fatto con le botaniche dei campi da golf: ora c'è e arriva dalla Scozia. A Città del Messico ha aperto un nuovo locale di ispirazione sarda, ma di respiro internazionale. Intanto, in Africa gli scimpanzé ci rivelano le origini dell'aperitivo. Dai media internazionali, le news della settimana dal mondo della mixology e dei distillat

In this episode of the Startup CPG podcast, Daniel Scharff and Caitlin Bricker dive deep into how emerging brands are using AI for operations and back office support. Joined by two powerhouse founders—Yaminah Childress of YANY Beauty and Veronica Blue of Phenomenal Foods Co—they explore how small teams are using AI to scale smarter, save time, and simplify complex workflows.From AI-powered forecasting and document automation to personalized marketing and product costing, this episode breaks down the real-world tools that founders are actually using. Yaminah shares how she leverages tools like Perplexity AI and Contractor AI to manage agreements, expansion strategies, and even create AI assistants.Meanwhile, Veronica reveals how ChatGPT has become her go-to tool for recipe costing, unit economics, and preparing investor-ready projections—all as a solopreneur.Whether you're skeptical, curious, or already experimenting with AI, this episode will give you practical ideas and fresh inspiration to apply AI in your own business ops.Tune in now to learn how these founders are turning AI into their ultimate business partner. Listen in as they share about:Initial Skepticism Around AIAI as a Tool for Business EfficiencyAI as a Tool for Lean TeamsAI for Financial Modeling & ForecastingAI Building Internal Knowledge BasesLegal, Regulatory, and Forecasting UsesCustom Tools & SoftwareAI as a Creative PartnerEpisode Links:Website: https://yanybeauty.co/ LinkedIn: https://www.linkedin.com/in/iamyaminah/ Website: https://phenomenalfoodsco.com/ LinkedIn: https://www.linkedin.com/in/vblue/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of Restauranttopia, Dave and Brian explore the growing non-alcoholic beverage movement and why it's a must for modern restaurants. They break down the cultural shifts, customer expectations, and real profitability behind offering thoughtful non-alcoholic options. Learn practical ways to adapt your menu, train your staff, and create a welcoming experience for all guests—drinkers and non-drinkers alike. Key Takeaways The Cultural Shift Toward Less Drinking Gen Z drinks 20% less than millennials. Health, wellness, and cognitive performance are driving alcohol reduction. Events like Dry January, Lent, and Sober October are more mainstream than ever. The Business Opportunity Upselling non-alcoholic options can dramatically increase check averages. Ready-to-drink non-alcoholic beers and specialty beverages are rapidly growing markets. Properly curated non-alcoholic menus meet real customer needs without cannibalizing alcohol sales. Train Your Staff for Inclusivity Avoid shaming or awkward moments when guests order non-alcoholic drinks. Present non-alcoholic options confidently alongside alcoholic beverages. Create an experience where all guests feel welcome and cared for. Marketing and Menu Strategy Be strategic in how you name and market non-alcoholic options (avoid terms like 'mocktails' that can carry a stigma). Highlight non-alcoholic beverages as 'cognitive enhancers' or unique house specialties. Promote non-alcoholic selections during prime times like January, October, and Lent. Profitability and Execution Non-alcoholic beverages often offer higher margins due to lower product costs. Execution and presentation are key—offer well-crafted, thoughtful drinks rather than sugary afterthoughts. Pro Tips Use creative branding—think cognitive enhancers or wellness drinks rather than 'mocktails.' Add a non-alcoholic section to your menu or have rotating non-alcoholic specials. Stock premium non-alcoholic beers and spirits to meet rising customer expectations. Train staff to suggest non-alcoholic drinks naturally, not as an afterthought. Recognize that offering strong non-alcoholic options is good hospitality—and good business.

In today's episode we're bringing you the first in a series of interviews and discussions recorded live at the Amsterdam Coffee Festival 2025.Celebrating its 10th year, the festival was buzzing with energy, ideas, and innovation, as industry leaders and entrepreneurs from all across Europe came together for an inspiring celebration of coffee.In this 5THWAVE live session, we're diving into the world of alternative beverages and exploring how cafés are expanding their menus to stay ahead of the curve in an increasingly competitive market.We're joined by four pioneers shaping this space: Merijn Gijsbers, Champion and Brand Ambassador for Alpro, Dennis Durlinger, Brand Manager, Monin, Ahmed Mahla, Head Roaster, Spicekix Coffee Lab, and Vicky Ceulemans, Founder, Bodhi Drinks. Credits music: "You Would Not Get It" by Frances Willow in association with The Coffee Music Project and SEB CollectiveSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

This week, we're wetting our whistles with an array of historic, rare and homemade drinks. Journalist Jonny Garrett tells the true story of beer, including its use as a dietary supplement for children, a religious rite in prehistoric caves, and as a form of Ancient Egyptian currency. Plus, Aaron Goldfarb tells us about the collectors who hunt for very old bottles of booze; Alex Aïnouz cries over a sip of his homemade red wine; and JM Hirsch shares a delightfully salty cocktail tip. Listen to Milk Street Radio on: Apple Podcasts | Spotify

In this episode of the Startup CPG Podcast, Grace Kennedy speaks with BJ McCaslin, co-founder of Holy! Water.BJ shares the story behind Holy! Water, a functional beverage brand built on the belief that health is sacred. Drawing on his deep experience in hospitality and beverage entrepreneurship—including a successful exit to Vita Coco—BJ discusses how Holy! Water was developed to meet multiple consumer needs with formulations that include ketones, functional mushrooms, and nootropics.They explore the evolution of the non-alcoholic and functional beverage categories, the challenges of product development, retail strategy, and navigating distribution. BJ also opens up about his approach to brand-building, investing in people, and what it takes to succeed in a highly competitive industry.Whether you're a CPG founder, investor, or industry enthusiast, this episode offers valuable insight into the grit, creativity, and strategy behind bringing a beverage brand to life. Listen now!

Rosenberg, Dip, and SGG are back from Vegas with stories to share and plenty to say. The guys dive into the full two-night WrestleMania event, with a special focus on Night 2's main event between John Cena and Cody Rhodes and yes, they've got thoughts on Travis Scott's involvement. Rosenberg shares how he got finessed into paying $26 for a bottle of mini bar water, Dip is in rare (but very Dip) form with a passionate take on a Vegas buffet, and SGG faces the real question: does he believe in Joe Hendry?Wanna stay MAJ?Join our PateronFollow @cheapheatpod on Instagram and subscribe to Rosenberg's Youtube Channel.Email the show Rosenbergwrestling@gmail.com Hosted on Acast. See acast.com/privacy for more information.

Annette DeYoung, Principal Solutions Consultant at Datarails, is an accountant-turned FP&A manufacturing leader. She has deep experience in leading finance teams at manufacturing companies including Berner Food and Beverage, Rockford Products, Fairbanks Morse Engine, and JL Clark. It was at JL Clark, as Director of FP&A, that Annette implemented FP&A Solution, Datarails to mop up inefficiencies and end drain all-late night sessions at the finance department— she  liked the product so much she ended up joining the company and has since spoken to more than 1000 FP&A professionals seeking to love FP&A again by removing tedious repetitive processes. In this episode  Why I fell in love with manufacturing and finance over my career  How creativity drew me from accounting to FP&A Why a hard-coded accountant attitude was difficult to reconcile with more creative FP&A  How to create finance business partnerships on the manufacturing floor  Why I brought Datarails into my finance team at JL Clarke  The future of Excel in FP&A Is finance (finally) making a move with AI?  The power of getting out of your comfort zone in finance  Connect with Annette on LinkedIn: https://www.linkedin.com/in/ahdeyoung/

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with CPG veteran Matt Merson to dive deep into one of the most critical topics for emerging brands: velocity. With over three decades of experience from industry giants to emerging brands, including Coca-Cola, Dannon Yogurt, Glaceau Vitaminwater, Zico, Boxed Water, Haven's Kitchen, and now Once Upon a Coconut—Matt shares hard-earned insights on what it really takes to drive product velocity in retail.They explore everything from the pre-launch groundwork that sets brands up for success to the nuances of working with retailers, optimizing shelf placement, leveraging data, and understanding buyer expectations. They also break down in-store vs. out-of-store tactics, how to effectively run promotions and demos, and how to use merchandising partners to gain a competitive edge. For bootstrapped founders and well-funded startups alike.Matt's advice offers a roadmap to building a brand that turns quickly, wins over buyers, and scales sustainably in retail. Tune in now!Schedule a call with Grassroots, Startup CPG's demo partner:https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-callAccess Startup CPG's exclusive data package with NIQ:https://nielseniq.com/global/en/landing-page/startupcpg/Listen in as they share about:Velocity in Retail for CPG BrandsPre-Launch StrategyDriving In-Store VelocityMerchandisingOut-of-Store StrategiesData & Velocity MetricsDistribution & StockoutsBootstrapping AdviceEpisode Links:LinkedIn: https://www.linkedin.com/in/matthew-merson/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

This week the Food and Beverage Stylist Chriscilla Browning.  Chriscilla has blended her love of photography with a creative palette of culinary art establishing herself as a leading visionary in the designing and crafting of visual delights for advertising and editorial stages where beauty stimulates the senses with mouth watering creations.  Chriscilla was born in Waynesboro, Virginia in 1973, the eldest of three girls, to Glenna Lyle, a homemaker and latterly a rural mail carrier, and David Miller, US Navy veteran turned electrician, safety inspector and explosives expert.  Chriscilla grew up on the family farm where rural life grounded her while she developed an interest in fashion and illustrating. She was also an athlete in High School proving herself as a runner. Her interest in the finer art of photography took her to the American College in Atlanta from which she graduated with a BA in Fine Arts in 1994. After a period of waiting tables and bars, Chriscilla found work in a photographer's studio in Atlanta where she learned the tricks of the trade in styling food and dishes, and even beds for Bloomingdales. It was during this time that she met her husband and took a break in her career to have Skyler, the first of her two sons.  Chriscilla has since built a lucrative business in food and beverage styling that leaves her little time for herself beyond exercising, which these days focuses on weight lifting.  Chriscilla live in Greensboro, NC, when she is not traveling the country on photo shoots. Chriscilla on Instagram: @chriscilla_browning https://www.instagram.com/chriscilla_browning/ Host: Chris StaffordProduced by Hollowell StudiosFollow @theaartpodcast on InstagramThe AART Podcast on YouTubeEmail: theaartpodcast@gmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/wisp--4769409/support.

In this episode we're talking about the food & beverages that surround your dinner service: bar, appetizers, dessert, & maybe late-night bites!Episode Summary:Bar options and pro tips (1:20) Cocktail Hour appetizers & canapés (9:31)Dessert (12:00)Late night bites (13:10)Final thoughts on wedding food and beverage (15:49)Tyler Speier Events WebsiteInstagramPinterestYoutubeTikTokFacebook

This week the Food and Beverage Stylist Chriscilla Browning.  Chriscilla has blended her love of photography with a creative palette of culinary art establishing herself as a leading visionary in the designing and crafting of visual delights for advertising and editorial stages where beauty stimulates the senses with mouth watering creations.  Chriscilla was born in Waynesboro, Virginia in 1973, the eldest of three girls, to Glenna Lyle, a homemaker and latterly a rural mail carrier, and David Miller, US Navy veteran turned electrician, safety inspector and explosives expert.  Chriscilla grew up on the family farm where rural life grounded her while she developed an interest in fashion and illustrating. She was also an athlete in High School proving herself as a runner. Her interest in the finer art of photography took her to the American College in Atlanta from which she graduated with a BA in Fine Arts in 1994. After a period of waiting tables and bars, Chriscilla found work in a photographer's studio in Atlanta where she learned the tricks of the trade in styling food and dishes, and even beds for Bloomingdales. It was during this time that she met her husband and took a break in her career to have Skyler, the first of her two sons.  Chriscilla has since built a lucrative business in food and beverage styling that leaves her little time for herself beyond exercising, which these days focuses on weight lifting.  Chriscilla live in Greensboro, NC, when she is not traveling the country on photo shoots.Chriscilla on Instagram: @chriscilla_browning https://www.instagram.com/chriscilla_browning/ Host: Chris StaffordProduced by Hollowell StudiosFollow @theaartpodcast on InstagramThe AART Podcast on YouTubeEmail: theaartpodcast@gmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/aart--5814675/support.

What do you call the beverage category that includes Olipop and Poppi? Gut health beverages, prebiotic drinks, functional soda, or do you have something more creative? To be completely honest, that lack of naming clarity might be the biggest problem this beverage category is experiencing right now…which means life is pretty darn good (especially for those beforementioned market share leaders that are still doubling retail sales YoY). But who do you call when you have a problem [clip]? No, not them…how about Walmart! Well…the mass retailer recently announced the introduction of its newest category designation called Modern Soda. While this merchandising set will predominately feature modern soda brands already sold at Walmart, the centralized location will draw more attention to healthy alternatives with refreshed marketing approaches that appeal more with younger consumers.

Chris Escobar, director of the Atlanta Film Festival, discusses the 49th annual event, which begins April 24 and continues through May 4 with screenings and events at the Tara and Plaza Theatres. Plus, Rough Draft Atlanta’s Editor-in-Chief and Senior Dining Editor Beth McKibben stops by to discuss the history of women in bartending. Sharon Van Etten joins us ahead of her April 24 show at Variety Playhouse.See omnystudio.com/listener for privacy information.

Aaron Hind, CO-Founder of FitAid, shares the evolution of his functional beverage company and their innovative approach to natural, performance-supporting supplements. We explore how the company created a new category of beverages in 2011 and has continued to lead with clean, effective formulations while expanding into essential supplements.

In this episode, the Goods from the Woods Boys are THRILLED to welcome the hilarious Heather Winter back to Disgraceland Studios for an absolute banger of an episode. We kick this one off with an Ardor Energy Seltzer and we talk about its slob-coded owner. Then, we talk about a YouTube idiot who went to a forbidden island and a teacher who tried to hire a student as a hitman. Wild Cherry's "Play That Funky Music" is our JAM OF THE WEEK. Get into it, y'all!  Follow Heather on all forms of social media @HeatherRWinter  Follow the show on all the socials @TheGoodsPod   Rivers is @RiversLangley  Sam is @SlamHarter  Carter is @Carter_Glascock  Subscribe on Patreon for the UNCUT video version of this episode as well as TONS of bonus content!  http://patreon.com/TheGoodsPod   Pick up a Goods from the Woods t-shirt here:  http://prowrestlingtees.com/TheGoodsPod

In this episode of the Startup CPG Podcast, host Grace Kennedy speaks with Max Luthy, co-founder of Plink! Hydration, a fast-growing brand bringing a fresh take to the electrolyte category with its fizzy, flavorful, and sustainable hydration tablets. Max shares the brand's unique origin story, the challenges of positioning a disruptive product in a traditional market, and how Plink! has scaled from concept to landing on shelves in over 1,100 CVS locations. He offers valuable insights into product development, retail strategy, category navigation, and the importance of refining your value proposition as you grow. Whether you're a founder, brand builder, or CPG enthusiast, this conversation offers actionable takeaways and an inspiring look at what it takes to succeed in the modern beverage space. Listen now!Listen in as they share about:The Origin of Plink! HydrationCo-Founder DynamicProduct PositioningCategory StrategyRetail & GrowthEnvironmental MissionE-commerce LearningsFlavor & Formulation DecisionsRetail & DTC GrowthAdvice for Other FoundersEpisode Links:Website: https://drinkplink.com/ LinkedIn: https://www.linkedin.com/in/maxwell-luthy-a8587137/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Our Social Media Pages, follow us and engage with the Pill-grim community!InstagramTwitter YouTubeTikTokLinkedIn And now for this week's prescription:On this week's dose, we start (1:59) with Alma, an AI-powered nutrition app using natural language processing to simplify meal tracking, fresh off a $2.9M pre-seed round led by Menlo Ventures' Anthology Fund in partnership with Anthropic. Next (14:27), we pop open a deep dive on Olipop, the gut-friendly soda brand shaking up the functional beverage space, following a $50M Series C that brings its valuation to a bubbly $1.85 billion. Finally (24:01), we slice into Via 313 Pizzeria, the fast-growing Detroit-style pizza chain that just secured $32.5M in growth capital to fuel expansion across the U.S.Sources:https://www.alma.food/ https://menlovc.com/anthology-fund/ https://techcrunch.com/2025/02/05/former-whoop-execs-new-app-alma-uses-ai-for-all-things-nutrition/ https://drinkolipop.com/https://www.researchandmarkets.com/reports/4771906/functional-beverage-market-share-analysis?utm_source=chatgpt.comhttps://www.foodbusinessnews.net/articles/27693-olipop-valued-at-185-billion-following-latest-funding-roundhttps://finance.yahoo.com/news/olipop-valued-1-85bn-following-125054362.htmlhttps://www.bloomberg.com/news/articles/2025-02-12/olipop-valued-at-1-85-billion-in-50-million-funding-round?embedded-checkout=truehttps://www.via313.com/https://www.utahbusiness.com/press-releases/2025/02/05/via-313-raises-32-million-double-footprint/https://www.nrn.com/restaurant-finance/via-313-pizzeria-raises-32-5m-in-growth-capitalMusic Credit: Chapter One by Cole Bauer and Dean Keetonhttps://www.instagram.com/deankeeton/?hl=en

State lawmakers are considering a bill that would add a new tax on sweetened beverages to raise enough money to cover the 110-million-dollars a year needed to provide free breakfast and lunch to all students. State Representative Moira Rader explained the proposal and addressed concerns people have surrounding the need for consistent revenue. Rep. Rader is the Vice Chair of the Finance, Revenue, & Bonding Committee and Assistant Majority Leader. Image Credit: Getty Images

In this episode of the Startup CPG Podcast, Daniel Scharff and Patricia Menegoto from the Startup CPG team sit down with Leana Salamah of the Specialty Food Association to learn all about the upcoming Summer Fancy Food Show in New York, as well as Luca Molinari of BARIS, who exhibited last year, and Jaden McTaggart from Earth Fare, a show regular.They kick things off with an inside look at the upcoming Summer Fancy Food Show in New York—why it's one of the most high-impact events of the year for emerging brands, and what makes the Startup CPG section a magnet for top-tier buyers. Leana shares how the show supports brands at every stage, while Daniel and Patricia offer a behind-the-scenes look at their curated events, pitch sessions, and founder networking opportunities.Then, Luca shares the story behind BARIS—a Patagonia-born, chocolate-dipped raspberry brand that turned a single tabletop at Fancy Food into major retail wins. He shares insights on connecting with buyers, leading with purpose, and building traction as a young brand.Lastly, Jaden offers the buyer's perspective from Earth Fare, explaining what stands out at Fancy Food, how he approaches early-stage brands, and why product mission, packaging, and personal connection matter more than ever.Tune in now!Our upcoming Fancy Food Show 101 webinar: https://www.eventbrite.com/e/fancy-food-show-101-get-ready-for-the-2025-summer-show-tickets-1291507807619?aff=oddtdtcreatorApply for the Startup CPG section at Fancy Food Show:https://docs.google.com/forms/d/e/1FAIpQLSdbu0jtXP2n-tS1xSWhC9LHorFI8Fm736mujws35eftWixlfg/viewform Listen in as they share about:Overview of the Fancy Food Show (Summer Edition)Opportunities for Brands at the ShowWhat to Expect from the ShowStartup CPG's Role and Events at the ShowBrand Perspective - SFA (Leana)Brand Perspective – Baris (Luca)Buyer Perspective – Earth Fare (Jaden)Tips for Brands Attending Fancy FoodEpisode Links:Website: https://www.specialtyfood.com/ LinkedIn: https://www.linkedin.com/in/leana-rogers-salamah-5770862/ Website: https://everybaris.com/ LinkedIn: https://www.linkedin.com/in/luca-molinari-cattarossi/ Website: https://www.instagram.com/earthfare/?hl=en LinkedIn: https://www.linkedin.com/in/jaden-mctaggart-1167225b/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode, I sit down with Dan Abel, Co-founder and CEO of Pilot Project Brewing, a first-of-its-kind beverage incubator helping brands navigate one of the most competitive and complex CPG categories: beverages.   From launching home-brew experiments in his garage to opening multi-location tasting rooms and scaling more than 20 innovative brands, Dan shares the real story behind building an incubator that acts more like a record label than a traditional brewery. We discuss how Pilot Project removes barriers for founders, democratizes access to manufacturing and distribution, and gathers real-time consumer data to help determine which brands will succeed. Dan also shares lessons on entrepreneurship, brand validation, and why beverage founders shouldn't go it alone. Key Moments in This Episode: * How Pilot Project Brewing was inspired by the music industry's support system for creatives * Why real product validation means gathering comparative data, not just compliments * What founders need to know about packaging, shelf presence, and customer experience * The trends Dan sees emerging from over 1,200 brand applications (including what's next) * How this incubator helped a non-alcoholic brand scale and get acquired in under two years Join me, Ramon Vela, in listening to this episode for a deep look into how smart support systems and shared resources are reshaping the beverage world. Whether you're a founder or a fan of what's next, this one's for you. For more on Pilot Project Brewing, visit:  https://www.pilotprojectbrewing.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

Beverage tax surety bonds are essential instruments for businesses in the beverage industry to ensure compliance with state and federal tax regulations. This presentation will provide an in-depth understanding of beverage tax surety bonds, their purpose, and their significance in the industry. We will explore how these bonds function as a guarantee to state authorities that beverage producers, importers, and distributors will comply with tax obligations associated with alcoholic and non-alcoholic beverages.Viewers will learn how surety bonds act as a financial safety net, ensuring that if a company fails to meet its tax obligations, the bond will cover the debt, preventing the state from losing revenue.We will also address the bonding process, requirements, and potential costs associated with securing a beverage tax surety bond.This session is ideal for beverage manufacturers, distributors, importers, and business owners seeking clarity on how beverage tax surety bonds can support compliance and safeguard their operations.Kyle C. Rheiner is a Certified Insurance Counselor, Agency Principal and is the Food & Beverage Practice Leader at Arthur Hall Insurance in West Chester, PA. Kyle has over 25 years' experience in the hospitality industry along with actually brewing and distilling craft beverages. Since 2013, Kyle has become the trusted insurance advisor for over 150 craft beverage makers in the US. Kyle is also the Host of The Beer Mighty Things Podcast - a craft beverage business library with over 28,000 downloads including interviews with industry leaders throughout the world.Stay up to date with CBP: http://update.craftbeerprofessionals.orgJoin us in-person for CBP ConnectsHalf workshop, half networkingCharlotte, NC | June 9-11, 2025Register now: https://cbpconnects.com

In this episode of the Startup CPG Podcast, Grace Kennedy chats with Marilyn Yang, co-founder and CEO of Popadelics—the first-of-its-kind crunchy shiitake mushroom chip brand. Marilyn shares the story of how she and her husband turned a pandemic-era idea into a nationwide retail brand, detailing their journey from finance to CPG, and the behind-the-scenes grind of product development, branding, pivoting from DTC to retail, and navigating funding without losing creative control. She dives into how they created bold, edgy branding to change perceptions around mushrooms, launched with eye-catching flavors like Rosemary + Salt and Twisted Thai Chili, and scaled the brand through demos, trade shows, and sheer hustle. Plus, she shares what it's like getting on shelves at places like Whole Foods, Urban Outfitters, and even airport stores, all while building a company rooted in a bigger mission to make all mushrooms—culinary and psychedelic—mainstream. Follow along for more founder stories and behind-the-scenes startup wisdom—tune in now!Listen in as they share about:Popadelics Founding StoryFlavor DevelopmentInitial Launch StrategyGo-to-Market StrategyFunding & Self-FinancingPitching & Investor ReadinessBiggest Challenges and Future GoalsEpisode Links:Website: https://popadelics.comLinkedIn: https://www.linkedin.com/company/popadelics/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Chef Tello Luna, and Director of Food & Beverage, Adrienna Lee, of the Rosen Centre Orlando, share their expansive menu of the Rosen Centre Easter Buffet and what kind of experience you can expect.

Ball Metal Beverage Container Corporation v. Crown Packaging Technolog

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Luke Montgomery-Smith, co-founder of Plink!, and Tyshawn Bryant, founder of Green Regimen, to unpack their incredible journeys through GNC's Next Big Thing competition. From the initial application process to standing on shelves nationwide, Luke and Tyshawn share what it took to win, what they learned working with a major retailer, and how they've continued to grow post-launch.Hear how Plink! scaled from Vermont startup to national hydration contender, and how Green Regimen broke through with plant-based protein in GNC's evolving wellness space. Whether it's walking into GNC stores to personally connect with staff or mastering the retail pitch, this episode is packed with insights for any CPG founder looking to take their brand to the next level.Don't miss this behind-the-scenes look at how hustle, strategy, and timing can lead to big wins.Thinking of applying to the next GNC Next Big Thing?Apply to GNC x Startup CPG NEXT BIG THING, deadline of 4/30: https://bit.ly/gncnextbigthingListen in as they share about:Luke Montgomery-Smith (Plink!)Applying to GNC's Next Big ThingThe Expo West ConnectionPitching at GNC HQWhat It Takes to Win as a StartupFrom End Cap to Permanent Shelf PlacementBuilding Relationships with GNC Store StaffThe Power of Strategic Retail PartnershipsFundraising Momentum After the WinTyshawn Bryant (Green Regimen)Why he Almost Didn't ApplyUnderstanding the New GNCCreating a Standout Submission VideoThe Surprise Win for All FinalistsHow to Make the Most of a Retail TestIn-Store Demos and Customer EducationAdapting to Different Customer SegmentsEpisode Links:Website: https://greenregimen.com/ LinkedIn: https://www.linkedin.com/in/greenregimen/Website: https://drinkplink.com/LinkedIn: https://www.linkedin.com/in/lukejms/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

On today's episode we are joined by Hank and Dana Beers for a draft of building the best "Darty". The categories for today's draft are: 1 Song, 1 Jersey, 1 Beverage, 1 Location, 1 Drinking Game.You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/thedogwalk

Amazing service is just as important as delicious food (1:40)The different styles of dining and how they impact service (4:10)1. Traditional Plated Meal (7:25)2. Buffet (10:44)3. Family Style and French Family Style (12:23)4. Food Stations (14:23)Pro Tips (15:54)Tyler Speier Events WebsiteInstagramPinterestYoutubeTikTokFacebook

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Jia Liao of Hotpot Queen, Jake Deleon of Fila Manila, and Matt Whiteside of Circle Beverage to unpack the real-world impact of skyrocketing tariffs on emerging food and beverage brands.Jia shares the challenges of manufacturing in China and how a sudden 54% tariff hike forced her to rethink pricing, margins, and her relationship with her suppliers. Jake offers a different angle, explaining how Fila Manila's U.S.-based production could give it a competitive edge as imported brands face cost spikes. Meanwhile, Matt provides the manufacturer's perspective—explaining how tariffs are affecting ingredient costs, supply chain decisions, and even equipment investments.Whether you're a brand founder, manufacturer, or just curious about how global policy hits Main Street, this episode breaks it all down.Tune in now to hear how resilient brands are pivoting in real time—and learn how you can adapt your strategy to stay ahead.Listen in as they share about:Jia Liao (Hotpot Queen)- 54% Tariff Spike- Cost of Staying Premium- Supplier Negotiations and Strategic Shifts- Why Small Brands Get Hit Hardest- Jia's Personal Thoughts on TariffsJake Deleon (Fila Manila)- How U.S. Manufacturing Helped Fila Manila- Issues With Imported Ingredients and Packaging- The Double-Edged Sword of Tariffs- Turning Disruption Into StrategyMatt Whiteside (Circle Beverage)- How Tariffs Are Raising Manufacturing Costs- Why Pricing Can't Change Right Away- Focusing on Long-Term Brand Partnerships- Tariffs Make Equipment More Expensive- Why Strong Relationships Matter Right NowEpisode Links:Website: https://hotpotqueen.comLinkedIn: https://www.linkedin.com/in/weijia-liao/ Website: https://filamanila.com LinkedIn: https://www.linkedin.com/in/jacobcdeleon/ Website: https://www.circlebev.com LinkedIn: https://www.linkedin.com/in/matt-whiteside/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of Grow a Small Business, host Troy Trewin interviews Stefan Di Benedetto from SolBevi. Stefan discussed the phenomenal growth of his limoncello brand, including more than doubling sales and expanding into New Zealand. He shared insights into the challenges of starting solo and the importance of team building. The conversation also touched upon key marketing strategies like "liquid on lips" and the complexities of funding rapid growth in the FMCG industry. Stefan offered valuable lessons learned during his entrepreneurial journey. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Stefan Di Benedetto believes the hardest thing in growing a small business is having to do everything yourself, especially at the start. Stefan recounted his experience of managing cross-functional tasks such as marketing, finance, and sales simultaneously. He described physically going from venue to venue during the day and then working until midnight on administrative tasks like paying invoices and cash flow forecasting What's your favorite business book that has helped you the most? Stefan Di Benedetto stated that his favorite business book that has helped him the most is "Shoe Dog" by Phil Knight. He mentioned that the book reminds him of similar situations he has gone through in his business, such as taking risks and experiencing financial difficulties, and it provides him with a lot of motivation. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Stefan Di Benedetto mentioned that he doesn't really use any online tools for his professional development. Instead, he listens to a lot of business-related podcasts. He specifically enjoys podcasts where he can learn from people who have exited businesses and built successful companies. He also listens to podcasts that discuss marketing and marketing strategies, including what's current and how to be strategic. What tool or resource would you recommend to grow a small business? Stefan Di Benedetto recommends using Xero as a key tool to grow a small business. He emphasizes its value in helping business owners understand their numbers, which he believes is crucial for making informed decisions and sustaining growth. He also highlights the importance of working with a good bookkeeper or accountant who can help interpret those numbers, rather than just recording them. This combination, according to Stefan, provides clarity and supports smarter business decisions. What advice would you give yourself on day one of starting out in business? On day one, Stefan Di Benedetto would tell himself, “It's going to be hard.” He admits he was likely naive about the challenges of his new industry, especially compared to his previous experience in consultancy and construction, where he felt more confident. The unexpected difficulties taught him that persistence and resilience are essential. His core advice to himself would be: “It's going to be hard, but just don't back down.” Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.   Quotable quotes from our special Grow A Small Business podcast guest: Back yourself, because no one else will believe in your vision like you do – Stefan Di Benedetto The wins feel amazing, but the lessons come from the hard days – Stefan Di Benedetto Understanding your numbers isn't optional—it's essential for growth – Stefan Di Benedetto    

While nearly 30 states are moving toward banning dangerous dyes in food, the American Beverage Association is fighting back in the same playbook as big pharma lobbyists to bully government officials.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-highwire-with-del-bigtree--3620606/support.

Season of the Force is upon us. Sarah Woloski, Tricia Barr and special guest BJ Priester share insights into Disneyland's seasonal overlay that includes special merchandise, food, drinks, and a fancy projection show in Galaxy's Edge. We offer tips and tricks to make the most of the Season of the Force and speak to Matt Martin from Lucasfilm and Mike Serna from Disney Live Events. Check out our social media reactions on opening day, March 28th. Be sure to check out our reactions to the Andor trailer here. Related Season of the Force Food and Beverage recommendations A look at Ashley Eckstein's Season of the Force apparel line Season of the Force at Disneyland Skywalking Through Neverland Ep 509: Season of the Force Skywalking Through Neverland Behind the Scenes Interviews for Season of the Force Social Media UPDATED Fangirls Going Rogue Blue Sky | Threads | Instagram Tricia Barr Blue Sky | Threads | Instagram Sarah Woloski Threads | Instagram Facebook Public | Private You must answer the 3 questions to join the Private Facebook group!

Greg Jenner is joined by Professor Jonathan Morris and comedian Sophie Duker to learn all about the bittersweet history of coffee.Coffee is undoubtedly one of the most popular drinks worldwide, and we consume an estimated 95 million cups of the stuff everyday in the UK alone. But where does coffee come from, and when did we start enjoying its caffeinated effects? From its origins in medieval Ethiopia and Yemen, through the coffeehouses of the Middle East and Europe, to its central importance to soldiers during the American Civil War, this episode traces the complex history of our favourite beverage. Along the way, it explores the uses people have had for coffee over the years, in religious rituals, as a stimulant to intellectual exchange, and even as a medicine. We also debunk some of the myths that have been brewed up about coffee's history. Did the Pope really call it ‘the devil's brew'? Was it discovered by an Ethiopian goatherd? And did a Dutch man really have to smuggle coffee trees out of Yemen? Listen to find out! If you're a fan of delicious disputes over food, wild medical treatments from centuries past and murky historical myths, you'll love our episode on the history of coffee.If you want more from Sophie Duker, check out our episodes on Benedetta Carlini or the Chevalier de Saint-Georges. And for more on culinary creations of the past, listen to our episodes on the history of chocolate and ice cream.You're Dead To Me is the comedy podcast that takes history seriously. Every episode, Greg Jenner brings together the best names in history and comedy to learn and laugh about the past. Hosted by: Greg Jenner Research by: Matt Ryan Written by: Emmie Rose Price-Goodfellow, Emma Nagouse, and Greg Jenner Produced by: Emmie Rose Price-Goodfellow and Greg Jenner Audio Producer: Steve Hankey Production Coordinator: Ben Hollands Senior Producer: Emma Nagouse Executive Editor: James Cook

In this episode of the Startup CPG podcast, Grace Kennedy sits down with Maxi Heidenblut, the founder of Häppy Candy, a better-for-you gummy candy brand with 70% less sugar—without using artificial sweeteners. Maxi shares her journey from working in asset management to launching a CPG startup, tackling the challenges of bootstrapping, cold-calling manufacturers, and navigating the retail landscape. She also discusses how Häppy Candy is making waves in independent stores and national retail, leveraging social media, influencer marketing, and trade shows to expand its footprint.Tune in to hear how Maxi is reshaping the candy industry with a healthier, delicious alternative—all while managing a full-time job in New York City.Listen in as they share about:Overview of Happy CandyProduct Development and ManufacturingChallenges as a First-Time FounderBusiness Launch & Initial GrowthRetail & Expansion StrategyDTC (Direct-to-Consumer) & Social Media StrategyChallenges of Bootstrapping & Financial PlanningFuture GoalsEpisode Links:Website: https://haeppycandy.com/ LinkedIn: https://www.linkedin.com/company/haeppy-candy/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Tim Dornfeld, Director of Category Management at KeHE, to dive deep into what every brand should know about working with a distributor. Tim shares valuable insights on common misconceptions, the key factors that set successful brands apart, and how KeHE supports emerging brands through programs like KeHE Elevate and Trend Finder.They also discuss the role of KeHE as a Certified B Corp, how the company fosters community impact through KeHE Cares, and the importance of category management in identifying innovation that will perform well at retail. Plus, Tim reveals the latest industry trends, including the rise of protein-packed products, non-alcoholic beverages, and global flavors.Whether you're a new brand looking to break into distribution or an established one aiming to scale, this episode is packed with actionable advice to help you navigate the process effectively.Tune in now!Listen in as they share about:Working with KeHEKeHE's Role in Brand GrowthKeHE's Company Culture & InitiativesKeHE Trade Shows & Retailer TrendsHow & When Brands Should Approach KeHEDistribution Strategy & Scaling with KeHEMarketing & Promotion StrategiesMistakes Brands Should AvoidAdvice for Brands Entering KeHEEpisode Links:Website: https://www.kehe.com/ LinkedIn: https://www.linkedin.com/in/timdornfeld/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Episode SummaryIn this episode, Jacqueline Twillie shares a simple yet powerful three-word phrase that can transform your leadership, elevate your negotiation skills, and help you navigate workplace dynamics with greater confidence: "Tell Me More."Jacqueline reveals how this simple language shift led to a breakthrough in a challenging negotiation situation and provides practical guidance on how to use this power phrase in various professional scenarios.Chapter 00:00 - 01:30 Introduction and Episode Overview01:31 - 03:45 Host's Personal Check-in and Beverage of the Day03:46 - 06:20 Backstory: How "Tell Me More" Saved a Negotiation06:21 - 09:15 Three Key Ways to Use "Tell Me More" in Professional Settings09:16 - 12:30 Real Talk Resilience Segment: Additional Applications12:31 - 14:05 Listener Q&A on Using the Phrase Effectively14:06 - 15:45 Leadership Spotlight: Kelly Walton at Snipes USA15:46 - 16:20 Closing Thoughts and Call to ActionKey TakeawaysThe phrase "Tell Me More" can unlock clarity and help navigate difficult moments in professional settingsWhen used authentically, this power phrase can save relationships, negotiations, time, money, and prevent hurt feelingsSimple language shifts can lead to powerful breakthroughs in communicationHow to Use "Tell Me More" in Three Key ScenariosIn NegotiationsWhen Leading a TeamWhen Facing PushbackReal Talk Resilience SegmentResilience is about the words we choose, not just the actions we takeAdditional ways to use "Tell Me More"Listener Q&AQ: "I've tried to use 'tell me more' in meetings, but sometimes people shut down or give vague answers. How do I navigate that without pushing too hard or seeming intrusive?"A:Try rephrasing: "I'd love to understand more about your perspective"Give people space and silence to gather their thoughtsShow appreciation for input already givenBe mindful of your tone to avoid seeming condescendingLeadership SpotlightCelebrating Kelly Walton's appointment as Chief Marketing Officer at Snipes USA. Her career spans global giants like Amazon Music, NBA, Under Armour, and LVMH. In her new role, she will oversee all marketing activities and lead Snipes Serves, an initiative focused on community engagement.Remember: Small language shifts create powerful career moves. When you use "Tell Me More" intentionally, you'll deepen conversations, strengthen leadership, and open new doors.

In this episode of the Startup CPG podcast, Grace Kennedy sits down with Jennifer Schwartz, the founder of Freezecake—the first brand to offer freeze-dried cheesecake. Jennifer shares the incredible journey of how a simple need to preserve inventory during a health crisis led to the creation of a completely new product category. From her background as a pastry chef to going viral on TikTok and landing Freezecake in Whole Foods, Jennifer opens up about the challenges and triumphs of building a brand from the ground up.They also dive into product innovation, retail strategy, the power of TikTok Shop, and the future of the freeze-drying industry. Plus, Jennifer reveals her most popular flavors (and some exciting new ones in the works).Don't miss this inspiring conversation about resilience, entrepreneurship, and making bold business moves. Tune in now!Listen in as they share about:Origin Story & Inspiration of FreezcakeProduct Development & Market TestingGrowth & Business StrategyRetail ExpansionSelf-Manufacturing vs. Co-ManufacturingSupply Chain IssuesMarketing & Social Media StrategyFuture Goals & Expansion PlansEpisode Links:Website: https://www.freezcake.com/ LinkedIn: https://www.linkedin.com/in/jenifer-shwartz-a9930b48/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

This week, we're deep diving PepsiCo's $1.95 billion acquisition of the prebiotic soda brand Poppi, discussing the shift towards health-conscious beverages and their potentially misleading claims, and digging into influencer-adjacent beverage drama like cheater brands, "vending machine gate" and rumors about if the investments of Alex Cooper and Alix Earle in beverage companies have something to do with their public falling out (and Alix being "dropped" from the Unwell network). This deep dive touches on many topics: the broader trends in the beverage industry, influencer culture, the "Health Halo Effect" of unregulated better-for-you sodas, and, most importantly, the power of branding. Enjoy!00:00 Intro03:27 The Evolution of Poppy's Branding06:00 The Rise and Valuation of Poppy30:50 The Health Halo Effect38:38 The Rise of Functional Beverages41:22 The OliPop and Poppy Rivalry48:05 Vending Machine Gate01:03:16 Celebrity Investors in Poppy01:16:35 Alex/Alix, Unwell network, and influencer podcastsOrder Kate's NYT Bestselling book, One in a Millennial here!Text or leave a voicemail for Kate at 775-HEY-BETH!Take control of your hormonal health with Allara Health. Visit allarahealth.com/BETHEREINFIVE to get your personalized treatment plan and see if Allara is right for you. With insurance, you can get started with Allara Health for as little as $0. Experience Allara Health's expert, compassionate care today. Visit allarahealth.com/BETHEREINFIVE to get started. Copays may apply. See allarahealth.com/promo for full terms and conditions.Because amika loves Be There in Five listeners as much as we love them, they're giving you a one-time use code for 20% off your first order through the end of March. Just go to loveamika.com/bethereinfive and use code BETHEREINFIVE at checkout. That's loveamika.com/bethereinfive, code BETHEREINFIVE to get 20% off your first order through March 31st!Crush your health goals with mouthwatering, chef-crafted meals delivered straight to your door. Go to cookunity.com/BETHEREINFIVE or enter code BETHEREINFIVE before checkout for 50% off your first week. That's 50% off your first week by using code BETHEREINFIVE or going to COOKUNITY.COM/BETHEREINFIVE.Go to helixsleep.com/bethereinfive for the March Madness Sale. That's helixsleep.com/bethereinfive for 20% Off Sitewide.Treat yourself to extraordinary hydration from Liquid I.V. Get 20% off your first order of Liquid I.V. when you go to LIQUID-IV.COM and use code BETHEREINFIVE at checkout. That's 20% off your first order with code BETHEREINFIVE at LIQUID-IV.COM.Upgrade how you see the world and how the world sees you. Go to paireyewear.com and use code BTIF for 15% off your first pair. And support the show by mentioning Be There in Five sent you in your post checkout survey! That's paireyewear.com, code BTIF.