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Jade Warshaw and her husband once found themselves buried under $460,000 in debt, a weight that revealed the emotional patterns sabotaging their financial decisions. Despite their best efforts, no amount of saving or financial planning could break the cycle. It wasn't until they tackled the mindset and emotions driving their choices that they finally eliminated their debt and gained true financial freedom. In this episode, Jade uncovers the emotional traps that prevent people from building lasting wealth, and shares how you can break the cycle to achieve your financial goals in 2026 and beyond. In this episode, Hala and Jade will discuss: (00:00) Introduction (02:38) Emotional Barriers to Financial Success (08:10) Taking Responsibility for Your Finances (10:05) Unpacking Viral Money Trends and Mindsets (18:54) Financial Red Flags and Emotional Traps (26:25) Emotional Audit: Identifying Financial Behaviors (32:25) Navigating Shared Finances in Relationships (42:08) Entrepreneurs' Biggest Money Mistakes (46:46) The Financially Responsible Money Checklist (50:04) Raising Kids With Healthy Money Values (55:27) Achieving Financial Peace and 2026 Goals Jade Warshaw is a debt elimination expert, finance coach, and bestselling author. As a co-host of The Ramsey Show, the second-largest talk radio show in America, she helps people pay off debt and build wealth by teaching them how to shift their mindset and actions around money. Jade's latest book, What Nobody Tells You About Money, provides practical strategies for addressing the emotional barriers that prevent financial freedom. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Jade's Book, What Nobody Tells You About Money: bit.ly/WNOTYAM Jade's Instagram: instagram.com/jadewarshaw The Ramsey Show: ramseysolutions.com Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Personal Finance, Stock Market, Scalability, Investment, Risk Management, Business Coaching, Finance Podcast
Substack has quickly become one of the most talked-about platforms in our community, and for good reason. In this episode, I'm breaking down exactly why I'm going all in on Substack in 2026, how we're monetizing it inside our business, and how it fits into a long-term strategy for freedom, thought leadership, and scalable income, all without ads, sales calls, or constant live content. You'll learn: How we're using archived thought leadership to build a paid ecosystem Why Substack is one of the most powerful tools for authors, deep thinkers, and established leaders The exact tier structure we're using (free, paid, founding member) and why How Substack supports book launches, passive income, and audience ownership in ways other platforms don't If you're a CEO, author, or thought leader looking to get paid for your ideas, build a high-intent audience, and reduce dependency on algorithms, this episode will give you the clarity you need to decide if Substack belongs in your 2026 strategy. And, Ii you missed Part 1, be sure to listen to that episode first: https://podcasts.apple.com/us/podcast/1098-why-im-betting-on-substack-for-the-future/id1052353755?i=1000741820357 TIMESTAMPS: 02:30 – 05:30: What Substack actually is 08:30 – 11:30: How we're using archived content to build a monetized ecosystem without creating new content 14:30 – 17:30: Our tier structure explained: free, paid, and founding members 17:30 – 20:30: Why in-app purchases and Apple Pay are game-changers for conversion and consumer behavior 20:30 – 23:30: Owning your audience: why Substack + books is the future: owning your audience 23:30 – 26:00: How Substack fits into a long-term ecosystem: book sales, email, trust-building offers, and passive income Resources & Links Subscribe to The Sacred Art of Selling on Substack: Free, Paid, and Founding Member tiers available {founding member subscriptions must be done through web browser or mobile browser and are not currently supported on the Substack app}: https://kellyroachofficial.substack.com/ Join The Sacred Art of Selling book waitlist: https://thekellyroach.com/bts Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/
What does 2026 hold for indie authors and the publishing industry? I give my thoughts on trends and predictions for the year ahead. In the intro, Quitting the right stuff; how to edit your author business in 2026; Is SubStack Good for Indie Authors?; Business for Authors webinars. If you'd like to join my community and support the show every month, you'll get access to my growing list of Patron videos and audio on all aspects of the author business — for the price of a black coffee (or two) a month. Join us at Patreon.com/thecreativepenn. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller author as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events (2) AI-powered search will start to shift elements of book discoverability (3) The start of Agentic Commerce (4) AI-assisted audiobook narration will go mainstream (5) AI-assisted translation will start to take off beyond the early adopters (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. (7) AI will create, run, and optimise ads without the need for human intervention (8) 1000 True Fans becomes more important than ever You can find all my books as J.F. Penn and Joanna Penn on your favourite online store in all the usual formats, or order from your local library or bookstore. You can also buy direct from me at CreativePennBooks.com and JFPennBooks.com. I'm not really active on social media, but you can always see my photos at Instagram @jfpennauthor. 2026 Trends and Predictions for Indie Authors and Book Publishing (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events — and more companies like BookVault will offer even more beautiful physical books and products to support this. This trend will not be a surprise to most of you! Selling direct has been a trend for the last few years, but in 2026, it will continue to grow as a way that independent authors become even more independent. The recent Written Word Media survey from Dec 2025 noted that 30% of authors surveyed are selling direct already and 30% say they plan to start in 2026. Among authors earning over $10,000 per month, roughly half sell direct. In my opinion, selling direct is an advanced author strategy, meaning that you have multiple books and you understand book marketing and have an email list already or some guaranteed way to reach readers. In fact, Kindlepreneur reports that 66% of authors selling direct have more than 5 books, and 46% have more than 10 books. Of course, you can start with the something small, like a table at a local event with a limited number of books for sale, but if you want to consistently sell direct for years to come, you need to consider all the business aspects. Selling direct is not a silver bullet. It's much harder work to sell direct than it is to just upload an ebook to Amazon, whether you choose a Kickstarter campaign, or Shopify/Payhip or other online stores, or regular in-person sales at events/conferences/fairs. You need a business mindset and business practices, for example, you need to pay upfront for setup as well as ongoing management, and bulk printing in some cases. You need to manage taxes and cashflow. You need to be a lot more proactive about marketing, as you won't sell anything if you don't bring readers to your books/products. But selling direct also brings advantages. It sets you apart from the bulk of digital only authors who still only upload ebooks to Amazon, or maybe add a print on demand book, and in an era of AI rapid creation, that number is growing all the time. If you sell direct, you get your customer data and you can reach those customers next time, through your email list. If you don't know who bought your books and don't have a guaranteed way to reach them, you will more easily be disrupted when things change — and they always change eventually. Kindlepreneur notes that “45% of the successful direct selling authors had over 1,000 subscribers on their email lists,” with “a clear, positive correlation between email list size and monthly direct sales income — with authors having an email list of over 15,000 subscribers earning 20X more than authors with email lists under 100 subscribers.” Selling direct means faster money, sometimes the same day or the same week in many cases, or a few weeks after a campaign finishes, as with Kickstarter. And remember, you don't have to sell all your formats directly. You can keep your ebooks in KU, do whatever you like with audiobooks, and just have premium print products direct, or start with a very basic Kickstarter campaign, or a table at a local fair. Lots more tips for Shopify and Kickstarter at https://www.thecreativepenn.com/selldirectresources/ I also recommend the Novel Marketing Podcast on The Shopify Trap: Why authors keep losing money as it is a great counterpoint to my positive endorsement of selling direct on Shopify! Among other things, Thomas notes that a fixed monthly fee for a store doesn't match how most authors make money from books which is more in spikes, the complexity and hassle eats time and can cost more money if you pay for help, and it can reduce sales on Amazon and weaken your ranking. Basically, if you haven't figured out marketing direct to your store, it can hurt you.All true for some authors, for some genres, and for some people's lifestyle. But for authors who don't want to be on the hamster wheel of the Amazon algorithm and who want more diversity and control in income, as well as the incredible creative benefits of what you can do selling direct, then I would say, consider your options in 2025, even if that is trying out a low-financial-goal Kickstarter campaign, or selling some print books at a local fair. Interestingly, traditional publishers are also experimenting with direct sales. Kate Elton, the new CEO of Harper Collins notes in The Bookseller's 2026 trend article, “we are seeing global success with responsive, reader-driven publishing, subscription boxes and TikTok Shop and – crucially – developing strategies that are founded on a comprehensive understanding of the reader.” She also notes, “AI enables us to dramatically change the way we interact with and grow audiences. The opportunities are genuinely exciting – finding new ways to help readers discover books they will love, innovating in the ways we market and reach audiences, building new channels and adapting to new methods of consuming content.” (2) AI-powered search will start to shift elements of book discoverability From LinkedIn's 2026 Big Ideas: “Generative engine optimization (GEO) is set to replace search engine optimization (SEO) as the way brands get discovered in the year ahead. As consumers turn to AI chatbots, agentic workflows and answer engines, appearing prominently in generative outputs will matter more than ranking in search engines.” Google has been rolling out AI Mode with its AI Overviews and is beginning to push it within Google.com itself in some countries, which means the start of a fundamental change in how people discover content online. I first posted about GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) in 2023, and it's going to change how readers find books. For years, we've talked about the long tail of search. Now, with AI-powered search, that tail is getting even longer and more nuanced. AI can understand complex, conversational queries that traditional search engines struggled with. Someone might ask, “What's a good thriller set in a small town with a female protagonist who's a journalist investigating a cold case?” and get highly specific recommendations. This means your book metadata, your website content, and your online presence need to be more detailed and conversational. AI search engines understand context in ways that go far beyond simple keywords. The authors who win in this new landscape will be those who create rich, authentic content about their books and themselves, not just promotional copy. As economist Tyler Cowen has said, “Consider the AIs as part of your audience. Because they are already reading your words and listening to your voice.” We're in the ‘organic' traffic phase right now, where these AI engines are surfacing content for ‘free,' but paid ads are inevitably on the way, and even rumoured to be coming this year to ChatGPT. By the end of 2026, I expect some authors and publishers to be paying for AI traffic, rather than blocking and protesting them. For now, I recommend checking that your author name/s and your books are surfaced when you search on ChatGPT.com as well as Google.com AI Mode (powered by Gemini). You want to make sure your work comes up in some way. I found that Joanna Penn and J.F. Penn searches brought up my Shopify stores, my website, podcast, Instagram, LinkedIn, and even my Patreon page, but did not bring up links to Amazon. If you only have an author presence on Amazon, does it appear in AI search at all? Do you need to improve anything about what the AI search brings up? Traditional publishers are also looking at this, with PublishersWeekly doing webinars on various aspects of AI in early 2026, including sessions on GEO and how book sales are changing, AI agents, and book marketing. In a 2026 predictions article on The Bookseller, the CEO of Bloomsbury Publishing noted, “The boundaries of artificial intelligence will become clearer, enabling publishers to harness its benefits while seeking to safeguard the intellectual property rights of authors, illustrators and publishers.” “AI will be deeply embedded in our workflows, automating tasks such as metadata tagging, freeing teams to focus on creativity and strategy. Challenges will persist. Generative AI threatens traditional web traffic and ad revenue models, making metadata optimisation and SEO critical for visibility as we adjust to this new reality online.” (3) The start of Agentic Commerce AI researches what you want to buy and may even buy on your behalf. Plus, I predict that Amazon does a commerce deal with OpenAI for shopping within ChatGPT by the end of 2026. In September 2025, ChatGPT launched Instant Checkout and the Agentic Commerce Protocol, which will enable bots to buy on websites in the background if authorised by the human with the credit card. VISA is getting on board with this, so is PayPal, with no doubt more payment options to come. In the USA, ChatGPT Plus, Pro, and Free users can now buy directly from US Etsy sellers inside the chat interface, with over a million Shopify merchants coming soon. Shopify and OpenAI have also announced a partnership to bring commerce to ChatGPT. I am insanely excited about this as it could represent the first time we have been able to more easily find and surface books in a much more nuanced way than the 7 keywords and 3 categories we have relied on for so long! I've been using ChatGPT for at least the last year to find fiction and non-fiction books as I find the Amazon interface is ‘polluted' by ads. I've discovered fascinating books from authors I've never heard of, most in very long tail areas. For example, Slashed Beauties by A. Rushby, recommended by ChatGPT as I am interested in medical anatomy and anatomical Venuses, and The Macabre by Kosoko Jackson, recommended as I like art history and the supernatural. I don't think I would have found either of these within a nuanced discussion with ChatGPT. Even without these direct purchase integrations, ChatGPT now has Shopping Research, which I have found links directly to my Shopify store when I search for my books specifically. Walmart has partnered with OpenAI to create AI-first shopping experiences, and you have to wonder what Amazon might be doing? In Nov 2025, Amazon signed a “strategic partnership” with OpenAI, and even though it's focused on the technical side of AI, those two companies in a room together might also be working on other plans … I'm calling it for 2026. I think Amazon will sign a commerce agreement with OpenAI sometime before the end of the year. This will enable at least recommendation and shopping links into Amazon stores (presumably using an OpenAI affiliate link), or perhaps even Instant Checkout with ChatGPT for Amazon. It will also enable a new marketing angle, especially if paid ads arrive in ChatGPT, perhaps even integrating with Amazon Ads in some way as part of any possible agreement, since ads are such a good revenue stream for Amazon anyway. The line between discovery, engagement, and purchase is collapsing. Someone could be having a conversation with an AI about what to read next, and within that same conversation, purchase a bookwithout ever leaving the chat interface. This already happens within TikTok and social commerce clearly works for many authors. It's possible that the next development for book discoverability and sales might be within AI chats. This will likely stratify the already fragmented book eco-system even more. Some readers will continue to live only within the Amazon ecosystem and (maybe) use their Rufus chatbot to buy, and others will be much wider in their exploration of how to find and discover books (and other products and services). If you haven't tried it yet, try ChatGPT.com Shopping Research for a book. You can do this on the free tier. Use the drop down in the main chat box and select Shopping Research. It doesn't have to be for your book. It can be any book or product, for example, our microwave died just before Christmas so I used it to find a new one. But do a really nuanced search with multiple requirements. Go far beyond what you would search for on Amazon. In the results, notice that (at the time of writing) it does not generally link to Amazon, but to independent sites and stores. As above, I think this will change by the end of 2026, as some kind of commerce deal with Amazon seems inevitable. (4) AI-assisted audiobook narration will go mainstream I've been talking about AI narration of audiobooks since 2019, and over the years, I've tried various different options. In 2025, the technology reached a level of emotional nuance that made it much easier to create satisfying fiction audio as well as non-fiction. It also super-charges accessibility, making audio available in more languages and more accents than ever before. Of course, human narration remains the gold standard, but the cost makes it prohibitive for many authors, and indeed many small traditional publishers, for all books. If it costs $2000 – $10,000 to create an audiobook, you have to sell a lot to make a profit, and the dominance of subscription models have made it harder to recoup the costs. Famous narrators and voice artists who have an audience may still be worth investing in, as well as premium production, but require an even higher upfront cost and therefore higher sales and streams in return. AI voice/audio models are continuing to improve, and even as this goes out, there are rumours on TechCrunch that OpenAI's new device, designed by Jony Ive who designed the iPhone, will be audio first and OpenAI are improving their voice models even more in preparation for that launch. In 2026, I think AI-narrated audio will go mainstream with far-reaching adoption across publishing and the indie author world in many different languages and accents. This will mean a further stratification of audiobooks, with high quality, high production, high cost human narrated audio for a small percentage of books, and then mass market, affordable AI-narrated audio for the rest. AI-narrated audiobooks will make audio ubiquitous, and just as (almost) every print book has an ebook format, in 2026, they will also have an audio format. I straddle both these worlds, as I am still a human audiobook narrator for my own work. I human-narrated Successful Self-Publishing Fourth Edition (free audiobook) and The Buried and the Drowned, my short story collection. I also use AI narration for some books. ElevenLabs remains my preferred service and in 2025, I used my J.F. Penn voice clone for Death Valley and also Blood Vintage, while using a male voice for Catacomb. I clearly label my AI-narration in the sales description and also on the cover, which I think is important, although it is not always required by the various services. You can distribute ElevenLabs narrated audiobooks on Spotify, Kobo Writing Life, YouTube, ElevenReader, and of course your own store if you use Shopify with Bookfunnel. There are many other services springing up all the time, so make sure you check the rights you have over the finished audio, as well as where you can sell and distribute the final files. If they are just using ElevenLabs models in the back-end, then why not just do that directly? (Most services will be using someone's model in the back-end, since most companies do not train their own models.) Of course, you can use Amazon's own narration. While Amazon originally launched Audible audiobooks with Virtual Voice (AVV) in November 2023, it was rolled out to more authors and territories in 2025. If your book is eligible, the option to create an audiobook will appear on your KDP dashboard. With just a few clicks, you can create an audiobook from a range of voices and accents, and publish it on Amazon and Audible. However, the files are not yours. They are exclusive to Amazon and you cannot use them on other platforms or sell them direct yourself. But they are also free, so of course, many authors, especially those in KU, will use this option. I have done some for my mum's sweet romance books as Penny Appleton and I will likely use them for my books in translation when the option becomes available. Traditional publishers are experimenting with AI-assisted audiobook narration as well. MacMillan is selling digital audiobooks read by AI directly on their store. PublishersWeekly reports that PRH Audio “has experimented with artificial voice in specific instances, such as entrepreneur Ely Callaway's posthumous memoir The Unconquerable Game,” when an “authorized voice replica” was created for the audiobook. The article also notes that PRH Audio “embrace artificial intelligence across business operations—my entire department [PRH Audio] is using AI for business applications.” And while indie authors can't use AI voices on ACX right now, Audible have over 100 voices available to selected publishing partnerships, as reported by The Guardian with “two options for publishers wishing to make use of the technology: “Audible-managed” production, or “self-service” whereby publishers produce their own audiobooks with the help of Audible's AI technology.” In 2026, it's likely that more traditional publishers — as well as indie authors — will get their backlist into audio with AI narration. (5) AI-assisted translation will start to take off beyond the early adopters Over the years, I've done translation deals with traditional publishers in different languages (German, French, Spanish, Korean, Italian) for some fiction and non-fiction books. But of course, to get these kinds of deals, you have to be proactive about pitching, or work with an agent for foreign rights only, and those are few and far between! There are also lots of languages and territories worldwide, and most deals are for the bigger markets, leaving a LOT of blue water for books in translation, even if you have licensed some of the bigger markets. I did my first partially AI-translated books in 2019 when I used Deepl.com for the first draft and then worked with a German editor to do 3 non-fiction books in German. While the first draft was cheap, the editing was pretty expensive, so I stopped after only doing a couple. I have made the money back now, but it took years. In 2025, AI Translation began to take off with ScribeShadow, GlobeScribe.ai, and more recently, in November 2025, Kindle Translate boosting the number of translated books available. Kindle Translate is (currently) only available to US authors for English into Spanish and also German into English, but in 2026, this will likely roll out to more languages and more authors, making it easier than ever to produce translations for free. Of course, once again, the gold standard is human translation, or at least human-edited translations, but the cost is prohibitive even just for proof-reading, and if there is a cheap or even free option, like Kindle Translate, then of course, authors are going to try it. If the translation gets bad reviews, they can just un-publish. There are many anecdotal stories of indie success in 2025 with AI-translated genre fiction sales (in series) in under-served markets like Italian, French, and Spanish, as well as more mainstream adoption in German. I was around in the Kindle gold-rush days of 2009-2012 and the AI-translation energy right now feels like that. There are hardly any Kindle ebooks in many of these languages compared to how many there are in English, so inevitably, the rush is on to fill the void, especially in genres that are under-served by traditional publishers in those markets. Yes, some of these AI translated books will be ‘AI-slop,' but readers are not stupid. Those books will get bad reviews and thus will sink to the bottom of the store, never to be seen again. The AI translation models are also improving rapidly, and Amazon's Kindle Translate may improve faster than most, for books specifically, since they will be able to get feedback in terms of page reads. Amazon is also a major investor in Anthropic, which makes Claude.ai, widely considered the best quality for creative writing and translation, so it's likely that is used somewhere in the mix. Some traditional publishers are also experimenting with AI-assisted translation, with Harlequin France reportedly using AI translation and human proofreaders, as reported by the European Council of Literary Translators' Associations in December 2025. Academic publisher Taylor and Francis is also using AI for book translation, noting: “Following a program of rigorous testing, Taylor & Francis has announced plans to use AI translation tools to publish books that would otherwise be unavailable to English-language readers, bringing the latest knowledge to a vastly expanded readership.” “Until now, the time and resources required to translate books has meant that the majority remained accessible only to those who could read them in the original language. Books that were translated often only became available after a significant delay. Today, with the development of sophisticated AI translation tools, it has become possible to make these important texts available to a broad readership at speed, without compromising on accuracy.” (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. In 2025, short form AI-generated video became very high quality. OpenAI released Sora 2, and YouTube announced new Shorts creation tools with Veo 3, which you can also use directly within Gemini. There are tons of different AI video apps now, including those within the social media sites themselves. There is more video than ever and it's much easier to create. I am not a fan of short form video! I don't make it and I don't consume it, but I do love making book trailers for my Kickstarter campaigns and for adding to my book pages and using on social media. I made a trailer for The Buried and the Drowned using Midjourney for images and then animation of those images, and Canva to put them together along with ElevenLabs to generate the music. But despite the AI tools getting so much easier to use, you still have to prompt them with exactly what you want. I can't just upload my book and say, “Make a book trailer,” or “Make a short film.” This may change with generative video ads, which are likely to become more common in 2026, as video turns specifically commercial. Video ads may even be generated specifically for the user, with an audience of one, maybe even holding your book in their hands (using something like Cameos on Sora), in the same way that some AI-powered clothing stores do virtual try-ons. This might also up-end the way we discover and buy things, as the AI for eCommerce and Amazon Sellers newsletter says about OpenAI's Sora app, “OpenAI isn't just trying to build a TikTok competitor. They're building a complete reimagining of how we discover and buy things …” “The combination of ChatGPT's research capabilities and Sora's potential for emotional manipulation—I mean, “engagement”—could create something we've never seen before: an AI ecosystem that might eventually guide you through every type of purchase, from the most considered to the most impulsive.” In 2026, there will be A LOT more AI-generated video, but that also leads to the human trend of more live video. While you can use an AI avatar that looks and sounds like you using tools like HeyGen or Synthesia, live video has all the imperfect human elements that make it stand-out, plus the scarcity element which leads to the purchase decision within a countdown period. Live video is nothing new in terms of brand building and content in general, but it seems that live events primarily for direct sales might be a thing in 2026. Kim Kardashian hosted Kimsmas Live in December 2025 with a 45 minute live shopping event with special guests, described as entertainment but designed to be a sales extravaganza. Indie authors are doing a similar thing on TikTok with their books, so this is a trend to watch in 2026, especially if you feel that live selling might fit with your personality and author business goals. It's certainly not for everyone, but I suspect it will suit a different kind of creator to those who prefer ‘no face' video, or no video at all! On other aspects of the human side of social media, Adam Mosseri the CEO of Instagram put a post on Threads called Authenticity after Abundance. He said, “Everything that made creators matter—the ability to be real, to connect, to have a voice that couldn't be faked—is now suddenly accessible to anyone with the right tools.” “Deepfakes are getting better and better. AI is generating photographs and videos indistinguishable from captured media. The feeds are starting to fill up with synthetic everything. And in that world, here's what I think happens.Creators matter more.” It's a long article so just to pick a few things from it: “We like to talk about “AI slop,” but there is a lot of amazing AI content … we are going to start to see more and more realistic AI content.” I've talked to my Patreon Community about this ‘tsunami of excellence' as these tools are just getting better and better and the word ‘slop' can also be applied to purely human output, too. If you think that AI content is ‘worse' than wholly human content, in 2026, you are wrong. It is now very very good, especially in the hands of people who can drive the AI tools. Back to Adam's post: “Authenticity is fast becoming a scarce resource, …The creators who succeed will be those who figure out how to maintain their authenticity [even when it can be simulated] …” “The bar is going to shift from “can you create?” to “can you make something that only you could create?” He talks about how the personal content on Instagram now is: “unpolished; it's blurry photos and shaky videos of people's daily experiences … flattering imagery is cheap to produce and boring to consume. People want content that feels real… Savvy creators are going to lean into explicitly unproduced and unflattering images of themselves. In a world where everything can be perfected, imperfection becomes a signal. Rawness isn't just aesthetic preference anymore—it's proof. It's defensive. A way of saying: this is real because it's imperfect.” While I partially love this, and I really hope it's true, as in I hope we don't need to look good for the camera anymore I would also challenge Adam on this, because pretty much every woman I know on social media has been sent sexual messages, and/or told they are ugly and/or fat when posting anything unflattering. I've certainly had both even for the same content, but I don't expect Adam has been the target for such posting! But I get his point. He goes on:“Labeling content as authentic or AI-generated is only part of the solution though. We, as an industry, are going to need to surface much more context about not only the media on our platforms, but the accounts that are sharing it in order for people to be able to make informed decisions about what to believe. Where is the account? When was it created? What else have they posted?” This is exactly what I've been saying for a while under my double down on being human focus. I use my Instagram @jfpennauthor as evidence of humanity, not as a sales channel. You can do both of course, but increasingly, you need to make sure your accounts at places have longevity and trust, even by the platforms themselves. Adam finishes: “In a world of infinite abundance and infinite doubt, the creators who can maintain trust and signal authenticity—by being real, transparent, and consistent—will stand out.” For other marketing trends for 2026, I recommend publicist Kathleen Schmidt's SubStack which is mostly focused on traditional publishing but still interesting for indies. In her 2026 article, she notes: “We have reached a social media saturation point where going viral can be meaningless and should not be the goal; authenticity and creativity should. She also says, “In-person events are important again,” and, “Social media marketing takes a nosedive… we have reached a saturation point … What publishers must figure out is how to make their social media campaigns stand out. If they remain somewhat uninspired, the money spent on social ads won't convert into book sales.” I think this is part of the rise of live selling as above, which can stand out above more ‘produced' videos. Kathleen also talks about AI usage. “AI can help lighten the burden of publicity and marketing.” “A lot of AI tools are coming to market to lessen the load: they can write pitches, create media lists for you, send pitches for you, and more. I know the industry is grappling with all things AI, but some of these tools are huge time savers and may help a book more than hurt it.” On that note … (7) AI will create, run, and optimise ads without the need for human intervention Many authors will be very happy about this as marketing is often the bane of our author business lives! As I noted in my 2026 goals, I would love to outsource more marketing tasks to AI. I want an “AI book marketing assistant” where I can upload a book and specify a budget and say, ‘Go market this,' then the AI will action the marketing, without me having to cobble together workflows between systems. Of course, it will present plans for me to approve but it will do the work itself on the various platforms and monitor and optimize things for me. I really hope 2026 is the year this becomes possible, because we are on the edge of it already in some areas. Amazon Ads launched a new agentic AI tool in September 2025 that creates professional-quality ads. I've also been working with Claude in Chrome browser to help me analyse my Amazon Ad data and suggest which keywords/products to turn off and what to put more budget into. I'll do a Patreon video on that soon. Meta announced it will enable AI ad creation by the end of 2026 for Facebook and Instagram. For authors who find ad creation overwhelming or time-consuming, this could be a game-changer. Of course, you will still need a budget! (8) 1000 True Fans becomes more important than ever Lots of authors and publishers are moaning about the difficulty of reaching readers in an era of ‘AI slop' but there is no shortage of excellent content created by humans, or humans using AI tools. As ever, our competition is less about other authors, or even authors using AI-assisted creation, we're competing against everything else that jostles for people's attention, and the volume of that is also growing exponentially. I've never been a fan of rapid release, and have said for years that you can't keep up with the pace of the machines. So play a different game. As Kevin Kelly wrote in 2008, If you have 1000 true fans, (also known as super fans), “you can make a living — if you are content to make a living but not a fortune.” [Kevin Kelly was on this show in 2023 talking about Excellent Advice for Living.] Many authors and the publishing industry are stuck in the old model of aiming to sell huge volumes of books at a low profit margin to a massive number of readers, many of them releasing ever faster to try and keep the algorithms moving. But the maths can work for the smaller audience of more invested readers and fans. If you only make $2 profit on an ebook, you need to sell 500 ebooks to make $1000, and then do it again next month. Or you can have a small community like my patreon.com/thecreativepenn where people pay $2 (or more) a month, so even a small revenue per person results in a better outcome over the year, as it is consistent monthly income with no advertising. But what if you could make $20 profit per book? That is entirely possible if you're producing high quality hardbacks on Kickstarter, or bundle deals of audiobooks, or whole series of ebooks. You would only need to sell to 50 people to make $1000. What about $100 profit per sale, which you can do with a small course or live event? You only need 10 people to make $1000, and this in-person focus also amplifies trust and fosters human connection. I've found the intimacy of my live Patreon Office Hours and also my webinars have been rewarding personally, but also financially, and are far more memorable — and potentially transformative — than a pre-recorded video or even another book. From the LinkedIn 2026 Big Ideas article: “In an AI-optimized world, intentional human connection will become the ultimate luxury.” The 1000 True Fans model is about serving a smaller, more personal audience with higher value products (and maybe services if that's your thing). As ever, its about niche and where you fit in the long long long long long tail. It's also about trust. Because there is definitely a shortage of that in so many areas, and as Adam Mosseri of Instagram has said, trust will be increasingly important. Trust takes time to build, but if you focus on serving your audience consistently, and delivering a high quality, and being authentic, this emerges as part of being human. In an echo of what happened when online commerce first took off, we are back to talking about trust. Back in 2010, I read Trust Agents: by Julien Smith and Chris Brogan, which clearly needs a comeback. There was a 10th anniversary edition published in 2020, so that's worth a read/listen. Chris Brogan was also on this show in 2017 when we talked about finding and serving your niche for the long term. That interview is still relevant, here's a quick excerpt, where I have (lightly edited) his response to my question on this topic back in 2017: Jo: The principle of know, like, and trust, why is that still important or perhaps even more important these days? Chris: There are a few things that at play there, Joanna. One is that the same tools that make it so easy for any of us to start and run a business also allow certain elements to decide whether or not they want to do something dubious. And with all new technologies that come, you know, there's nothing unique about these new technologies. In the 1800s, anyone could put anything in a bottle and sell it to you and say, this is gonna cure everything. Cancer — gone. And the bottle could have nothing in. You know, it could be Kool-Aid. And so, the idea of trying to understand what's behind the business though, one beautiful thing that's come is that we can see in much more dimensions who we're dealing with. We can understand better who's the face behind the brand. I really want people to try their best to be a lot clearer on what they stand for or what they say. And I don't really mean a tagline. I mean, humans don't really talk like that. They don't throw some sentence out as often as they can that you remember them for that phrase. But I would say that, we have so many media available to us — the plural of mediums — where we can be more of ourselves. And I think that there's a great opportunity to share the ‘you' behind the scenes, and some people get immediately terrified about this, ‘Ah, the last thing I want is for people to know more about me,' but I think we have such an opportunity. We have such an opportunity to voice our thoughts on something, to talk about the story that goes behind the product. We were all raised on overly produced material, but I think we don't want that anymore. We really want clarity, brevity, simplicity. We want the ability for what we feel is connection and then access. And so I think it's vital that we connect and show people our accessibility, not so that they can pester us with strange questions, but more so that you can say, this person stands with their product and their service and this person believes these things, and I feel something when I hear them and I wanna be part of that.” That's from Chris Brogan's interview here in 2017, and he is still blogging and speaking at writing at ChrisBrogan.com and I'm going to re-listen to the audiobook of Trust Agents again myself as I think it's more relevant than ever. The original quote comes from Bob Burg in his 1994 book, Endless Referrals, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” That still applies, and absolutely fits with the 1000 True Fans model of aiming to serve a smaller audience. As Kevin Kelly says in 1000 True Fans, “Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with a thousand true fans.” “On your way, no matter how many fans you actually succeed in gaining, you'll be surrounded not by faddish infatuation, but by genuine and true appreciation. It's a much saner destiny to hope for. And you are much more likely to actually arrive there.” In 2026, I hope that more authors (including me!) let go of ego goals and vanity metrics like ranking, gross sales (income before you take away costs), subscribers, followers, and likes, and consider important business numbers like profit (which is the money you have after costs like marketing are taken out), as well as number of true fans — and also lifestyle elements like number of weekends off, or days spent enjoying life and not just working! OK, that's my list of trends and predictions for 2026. Let me know what you think in the comments. Do you agree? Am I wrong? What have I missed? The post 2026 Trends And Predictions For Indie Authors And The Book Publishing Industry with Joanna Penn first appeared on The Creative Penn.
David Newman drops some serious truth bombs about why traditional sales tactics feel so gross—and what to do instead. He breaks down his "relationship-first" approach to business, explains why being divisive with your values is actually your competitive advantage, and shares how to escape the feast-or-famine cycle that keeps so many video businesses stuck. This isn't about tricks or scripts—it's about becoming the kind of person clients naturally want to work with. Key Takeaways Your values should filter clients in AND out—stop trying to convince everyone and start attracting the right ones The feast-or-famine cycle happens when you're focused on the next sale instead of building genuine relationships Being "divisive" with your beliefs isn't political—it's strategic positioning that saves everyone time Sales doesn't have to feel pushy when you lead with service and let your values do the filtering About David Newman David Newman, CSP. David is a Certified Speaking Professional®, a popular keynote speaker, and the author of the new book, Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a BusinessCelebrity, and Drive Unstoppable Growth. He works with founders, mid-marketCEOs, and professional services firms who want to play bigger, grow faster, and become a category of one. David's previous books are Do It! Selling, Do It! Speaking, and Do It! Marketing (an international bestseller translated into six languages). David is also the host of the globally ranked top 1% podcast, The Selling Show, with over 500 episodes. In This Episode [00:00] Welcome to the show! [03:47] Meet David Newman [11:11] Question Based Selling [18:17] Be Fully Present [23:04] How To Deal With Ghosting [26:15] Market Eminence [32:41] Be More Of Yourself [46:06] Connect with David [48:31] Outro Quotes "Don't worry about being a better salesperson, be a better person." - David Newman "We are not in the convincing and persuading business. We are in the filtering and sorting business." - David Newman "Action eliminates fear. Doing anything is better than doing nothing." - David Newman "Your sales process is not a matter of convincing and persuading—it's automatic filtering and sorting based on your point of view, your beliefs, your values." - David Newman Guest Links Visit David Newman's website to learn more about his work and services. Check out The Selling Show, David Newman's podcast Follow David Newman on social media: LinkedIn, Instagram, Facebook, YouTube, and X (Twitter). Links Join the Grow Your Video Business Facebook Group Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter
Most email funnels are a hot mess of confusing automations, mismatched lead magnets, and pitch sequences that try to teach instead of sell. In this kickoff episode of the Email Empire Podcast, Allison Hardy is pulling back the curtain on exactly what makes an email funnel consistently sell, without relying on a single trending sound or Instagram Story. If you've ever wondered why your emaill funnel isn't selling (or where to even begin building one), in this episode you'll learn the three things that actually create sales in your email funnel, and the three things you've probably been told matter, but absolutely don't.TAKEAWAYS:If your email funnel isn't selling, the problem started before the pitch, and most likely, with your lead magnet.Your email nurture sequence isn't fluff, it's the most powerful sales tool in your entire email funnel when done right.Selling starts with safety. When your subscribers feel seen and supported, they're far more likely to buy.Your email pitch sequence must speak to all 7 buyer types in your audience, and not a single one of them needs more education.If you want your email funnel to stop collecting dust and start making sales, it's all about intentional structure, not last-minute copywriting.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone!Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot
Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM This episode explores how professionals in the Power Platform and Dynamics space can future‑proof their careers. Sarah Jones and Franco Musso share practical guidance on contracting, freelancing, niching, personal brand development, and navigating rapid change driven by AI. Their insights focus on building career security, creating flexibility, and designing work that supports long‑term growth.
Patriot Radio News Hour with your hosts Joe Jaquint and Jason Walker, believe in educating everyone when it comes to protecting your wealth. If it’s through our radio show, our website, the podcast, we’re always providing news that “comforts the disturbed” and “disturbs the comfortable.” Tune in and gain valuable insight on current events and gold related topics. Patriot Trading Group Call us: 800-951-0592allamericangold.comBuying, Selling, or Trading Gold and SilverSee omnystudio.com/listener for privacy information.
Many sellers struggle not because of skill gaps, but because attachment leaks into their conversations. In this episode, Brandon breaks down how emotional pressure shows up subtly, why buyers sense it immediately, and how detachment creates safety rather than distance.You'll learn how to care deeply without needing the deal, why neutral language signals confidence, and how shifting from outcome-focused to clarity-focused selling changes everything. This episode reframes selling as emotional regulation, and explains why the calmest seller often wins.
What if you could architect energy, and shape reality, with dragons at your side?
Have you seen the “Grinch prank” video trend? Bad parenting, yes. But also a nod to the conflicts, ancient and modern, embedded in Christmas. Contrary to what Bill O'Reilly would tell you, there has never been a “war on Christmas.” Rather, Christmas itself has always been a battleground over love, dignity, and resources. What we're really fighting over is who gets care in systems built on scarcity and extraction. Vignette 1: The Original Creche Vignette 2: Krampus Vignette 3: Dickens, Chekhov, and Andersen Vignette 4: The Christmas Truce, 1914 Vignette 5: Dr. Seuss and the Grinch Show Notes Andersen, Hans Christian. The Little Match Girl. Copenhagen, 1845.https://www.gutenberg.org/ebooks/10623 Boyle, James. “The Second Enclosure Movement and the Construction of the Public Domain.” Law and Contemporary Problems 66, no. 1–2 (2003).https://scholarship.law.duke.edu/lcp/vol66/iss1/2/ Chekhov, Anton. “Vanka.” 1892.https://www.gutenberg.org/ebooks/13418 Dickens, Charles. A Christmas Carol. London: Chapman & Hall, 1843.https://www.gutenberg.org/ebooks/46 Imperial War Museums. “Christmas Truce, 1914.”https://www.iwm.org.uk/history/christmas-truce-1914 Imperial War Museums. “Letter Describing the Christmas Truce.”https://www.iwm.org.uk/collections/item/object/1030000503 Lenin, Vladimir Ilyich. The Principles of Socialism and the War of 1914–1915. Marxists Internet Archive.https://www.marxists.org/archive/lenin/works/1915/princip/ McCoy, Michael. “What Is Tinsel Made Of? (and How It Changed Over the Years).” Chemical & Engineering News, December 15, 2014.https://cen.acs.org/articles/92/i50/Tinsel-Made.html Mitterauer, Michael. “Peasant and Non-Peasant Forms of Family Organization in Relation to the Physical Environment and the Local Economy.” Journal of Family History 2, no. 2 (1977).https://journals.sagepub.com/doi/10.1177/036319907700200203 Nel, Philip. Dr. Seuss: American Icon. New York: Continuum, 2004.https://books.google.com/books?id=Yt4QAQAAIAAJ Nissenbaum, Stephen. The Battle for Christmas. New York: Alfred A. Knopf, 1996.https://www.penguinrandomhouse.com/books/171502/the-battle-for-christmas-by-stephen-nissenbaum/ Restad, Penne L. Christmas in America: A History. New York: Oxford University Press, 1995.https://global.oup.com/academic/product/christmas-in-america-9780195043659 Schmidt, Leigh Eric. Consumer Rites: The Buying and Selling of American Holidays. Princeton, NJ: Princeton University Press, 1995.https://press.princeton.edu/books/paperback/9780691018448/consumer-rites Science History Institute. “History and Future of Plastics.”https://www.sciencehistory.org/topics/plastics Smithsonian Magazine. “The Origin of Krampus, Europe's Evil Twist on Santa.” December 4, 2015.https://www.smithsonianmag.com/history/the-origin-of-krampus-europes-evil-twist-on-santa-180957438/ Learn more about your ad choices. Visit megaphone.fm/adchoices
#736 What happens when you spot a tech shift before everyone else? Ron Stefanski did just that! When ChatGPT hit the scene, Ron saw the writing on the wall and quickly sold his entire portfolio of niche websites — dodging the fallout that crushed others in his space. In this episode hosted by Kirsten Tyrrel, Ron shares his journey from corporate marketer to self-taught online entrepreneur, revealing how he built, scaled, and sold multiple content sites, including a top-ranking job resource for felons. He explains the monetization strategies behind his six-figure sales, why SEO-driven businesses are struggling today, and how he's pivoting to YouTube to build a future-proof brand. We also dive into how Ron uses AI for research, scripting, and optimization — plus his take on where digital creators should focus next. If you want the real truth about surviving — and thriving — in today's evolving online world, don't miss this one! (Original Air Date - 5/17/25) What we discuss with Ron: + Spotting AI's impact early + Selling niche sites before decline + Monetizing with ads, affiliates, leads + Lessons from Jobs for Felons Hub + Common mistakes in site flipping + Why SEO is no longer reliable + Pivoting fully into YouTube + Using AI for scripts and research + Building a personal brand advantage + Future trends in online entrepreneurship Thank you, Ron! Check out One Hour Professor at OneHourProfessor.com. Follow Ron on YouTube. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
Alex Goldfayn is the CEO of a high-performance revenue growth consultancy that helps companies boost sales by 15–30% annually. A three-time Wall Street Journal bestselling author, his works include Pick Up The Phone & Sell, 5-Minute Selling, and Selling Boldly.Known as one of the most sought-after keynote speakers in the industry, Alex is famous for shifting mindsets from fear to confidence and from selling to helping. He is driven by a mission to help organizations turn ordinary outreach into extraordinary, predictable growth.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Alex Goldfayn, Founder and CEO of Outgrow. Alex shares actionable strategies from his latest book, Outgrow: How to Expand Market Share and Outsell Your Competition, focusing on how to boost sales by being proactive rather than reactive.The conversation dives deep into the "miracle tool" of the telephone and the importance of purposeful outreach when nothing is wrong, rather than only calling when there is a problem. Alex provides powerful insights on overcoming the fear of rejection and maintaining the consistency required to achieve significant organic growth while selling with genuine heart.KEY TAKEAWAYSService-First Mindset: Selling from the heart is a shift in perspective, it is about helping your clients, not just closing a deal.The Proactive Edge: Predictable, organic sales growth is driven by proactive outreach, not by reacting to urgent or stressful problems.Purpose Over Pressure: Meaningful growth is the result of consistent, purposeful actions rather than increased pressure.Reframing Rejection: Rejection is a natural part of the sales process; remember that every “no” brings you one step closer to a “yes”.The Power of the Phone: Using the phone proactively sets you apart in a digital world because most of your competitors simply aren't doing it.Trust as a Catalyst: Building authentic relationships and deep trust is the primary driver of long-term professional success.HIGHLIGHT QUOTESWe are the helpers, we're the salespeople. It's righteous work.Proactive is when nothing is wrong; reactive is in response to something urgent or stressful.Sales growth doesn't come from more pressure, it comes from more purpose.If the phone came out after email, we would all think it's a miracle tool.
Join this channel to get access to perks such as Weekly Zoom Calls & Private Discord!! https://www.youtube.com/channel/UC4BqTVQA1pCwe9QaEPwD3MQ/join Free 30 Day Trial to Go2Lister https://www.go2lister.com/mike I help teach people how to make money selling books on Amazon, leveraging the platform's vast reach and the profitability of reselling used books. How to sell books on Amazon? Selling books on Amazon can be an excellent side hustle or a full-time endeavor, particularly if you enjoy thrifting through places like Goodwill for hidden treasures. How to start selling on Amazon is accessible, and with my guidance on how to sell books, DVDs, CDs, and other media, beginners can quickly learn the ropes. Utilizing Amazon FBA streamlines operations, allowing sellers to focus more on sourcing and less on logistics. As a reselling coach, I provide tutorials and guidance on navigating challenges like ungating and optimizing listings for maximum visibility and sales. Whether you're looking for a part-time side hustle or aiming to become a full-time reseller, I will teach you the ins and outs of thrifting books and selling books online and can pave the way to creating passive income streams and achieving business growth.
Tim Hohl founded Coin Toss Brewing in Oregon City, Oregon in March 2015 and ran it for almost nine years before selling in February 2024. The decision to sell started informally in May 2022 — a mix of burnout, financial pressure, and changing market conditions. After hiring a broker later that year, interest was slow. Tim also reached out directly to other brewery owners in the Northwest and had conversations with wholesale partners and a few loyal customers who wanted to keep the brand going. None of those discussions went anywhere. In late 2023, a serious buyer showed up. After weeks of negotiating, they shook hands before Thanksgiving and closed the deal three months later.What We'll Talk About:Why I decided to sell: When the idea first came up and what pushed me to actually do it. The real reasons: running low on cash, staffing problems after COVID, customers drinking less and spending differently, and just feeling stretched too thin.Getting ready to sell: What I wish I'd known going in. When to tell people (and when not to). Why selling to friends or regular customers gets complicated fast. Keeping expectations realistic without burning bridges.-The negotiation process: The emotional roller coaster of actually making a deal. What I learned about trust, timing, and when to walk away. How things change once it gets serious.Letting go: What it felt like the day it became real. The mix of relief, pride, and loss. How I made peace with it.What comes next: Figuring out who you are when you're not "the brewery owner" anymore. Staying connected to the community without being in it the same way. What success looks like now.Lessons for other owners: The practical stuff and the emotional stuff. What I'd do differently. What I'm glad I did.Stay up to date with CBP: http://update.craftbeerprofessionals.org/
Grant Williams returns to The Jay Martin Show for a wide-ranging conversation that moves from silver market volatility to the deeper forces reshaping currencies, trade, and global power. From China's export policies and US–China trade tensions to the slow, structural erosion of dollar dominance, Grant draws on history to explain how reserve currencies actually transition, why these shifts are gradual rather than catastrophic, and what it all means for investors navigating a changing world. Connect with Grant: https://x.com/ttmygh https://www.grant-williams.com/ https://superterrifichappyday.com/ Join us LIVE at the Vancouver Resource Investment Conference on January 25 & 26. Tickets: https://VRICMedia.com Learn to invest alongside the top minds in commodities. Join The Commodity University today. CLICK: https://linkly.link/26yH8 Sign up for my free weekly newsletter at https://2ly.link/211gx Be part of our online investment community: https://cambridgehouse.com https://twitter.com/JayMartinBC https://www.instagram.com/jaymartinbc https://www.facebook.com/TheJayMartinShow https://www.linkedin.com/company/cambridge-house-international 00:00 – Welcome & framing the discussion 01:15 – Silver's sudden volatility: leverage, corrections, and context 04:20 – Investor vs trader: knowing your temperament 08:20 – Risk management, discipline, and learning from mistakes 13:30 – What's really driving silver: supply, demand, and speculation 16:45 – China's silver export restrictions: signal or noise? 19:10 – Trading headlines vs trading fundamentals 23:40 – Selling well: why professionals outperform 27:30 – Reserve currencies don't last forever: the sterling-to-dollar lesson 31:15 – Debt, geopolitics, and the hidden mechanics of currency power 35:40 – Petrodollar cracks and China's alternative systems 40:45 – Who funds US debt now? Treasuries, gold, and stablecoins 46:20 – Financial history, political stress, and late-stage empires 53:35 – De-globalization, institutions under strain, and what comes next Copyright © 2025 Cambridge House International Inc. All rights reserved.
Guy Kawasaki learned sales the hard way in the jewelry business, where every deal felt like hand-to-hand combat. With no technical background, he later joined Apple and turned those street-level selling skills into world-class software evangelism. He went on to become Chief Evangelist at Canva, shaping how the world thinks about selling ideas. In this episode, Guy breaks down why selling is the most critical skill for entrepreneurs, the sales strategies that helped him win pitches, and how to identify products or ideas that sell. In this episode, Hala and Guy will discuss: (00:00) Introduction (01:29) From Sales Rookie to Apple Evangelist (07:35) How to Get Your Big Break (11:49) Leadership Lessons From Apple and Beyond (17:51) The Art of Knowing When to Quit (24:53) How Big Career Risks Shape Success (33:22) Mastering the Sales and Pitch Strategy (42:07) Evangelism Strategy: Pitch Everyone, Always (47:43) Building Likability, Trust, and Competence Guy Kawasaki is a bestselling author, keynote speaker, and the Chief Evangelist of Canva. He previously served as the Chief Evangelist at Apple, where he popularized the concept of secular evangelism and helped make the Macintosh a household name. Guy is also the creator and host of the Remarkable People podcast, featuring world-class entrepreneurs and innovators. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Guy's Website: remarkablepeople.com Guy's Book, Wise Guy: bit.ly/-WiseGuy Guy's Book, Enchantment: bit.ly/-Enchantment Guy's Podcast, Remarkable People: bit.ly/RP-apple Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-commerce, Ecommerce, Prospecting, Persuasion, Inbound, Value Selling, Account Management, Scale, Scaling, Sales Podcast
The Bulletproof Dental Podcast Episode 421 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION In this conversation, Peter Boulden and Craig discuss the evolution of dental marketing over the years, emphasizing the importance of creating joy and hope in marketing strategies. They explore the significance of understanding patient psychology, the value of existing patients, and the need to sell benefits rather than procedures. The discussion also touches on the role of AI in dentistry and the necessity of having a clear process for patient care. Ultimately, they highlight the psychological aspects of success and the importance of believing in one's worth to achieve business goals. TAKEAWAYS Marketing is often seen as the key to practice growth. Creating joy and hope in marketing can attract patients. Selling benefits rather than procedures is crucial for patient engagement. Understanding patient psychology can enhance treatment acceptance. Existing patients can be a valuable source of referrals. Underpriced attention in marketing can lead to better patient acquisition. AI is set to revolutionize the dental industry in the coming years. Having a clear process can improve patient experience and satisfaction. The psychology of success is essential for achieving business goals. Continuous improvement and adaptation are necessary for success in dentistry. CHAPTERS 00:00 The Role of Marketing in Dentistry 05:07 Creating Joy and Hope in Marketing 10:07 Selling Benefits Over Procedures 15:13 The Importance of Understanding Patient Needs 19:59 Seeking Underpriced Attention in Marketing 28:48 Maximizing Online Presence through Reviews and SEO 30:08 The Shift Towards Long-Form Content and Video Engagement 31:43 The Impact of AI on Business and Patient Care 33:10 Navigating the Future of Dentistry with AI 35:08 The Importance of Marketing Strategies and Underpriced Attention 39:16 Leveraging Existing Patients for Growth 41:46 The Power of Asking for Referrals and Retention 43:38 Communicating Services Effectively to Patients 44:18 Creating a Clear Process for Patient Care 46:58 The Role of Psychology in Business Success 55:32 Outro REFERENCES Bulletproof Summit Bulletproof Mastermind
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As we get closer to SpaceX's $1.5T IPO, all eyes are on Starship. The world's largest rocket is set to transform the space industry and SpaceX's financials. The key enabler for Starlink's full potential, the moon mission, mars, datacenters in space and so much more is to get Starship working reliably. With plans for test launches in the coming months and a potential commercial payload later this year, the timing is colliding head on with SpaceX's rumored IPO in summer 2026. Exciting times. Without Starship working it will be impossible for SpaceX to achieve it's ambitious vision. That is why now is such a strategic time for the company to IPO. Selling a huge chunk of stock at a $1T+ valuation would give SpaceX tons of capital to fund the Starship program.0:00 SpaceX IPO In 20261:40 Asking Grok about the V3 Satellite4:00 SpaceX's Business Model Relies on Starship5:20 When Does Starship Go Into Production?6:42 Why It's Smart For SpaceX To IPO Right NowMy X: / gfilche HyperChange Patreon :) / hyperchange Disclaimer: I'm invested in SpaceX through an SPV. This is not financial advice.
Not all customers are created equal—and treating them as if they are is one of the most common and costly mistakes organizations make. Companies often pride themselves on "great service for everyone," yet fail to recognize that limited resources require intentional allocation. Consider how you might categorize your companies service philosophy as Scott and I discuss The Value of Ranking Your Customers and other terrific tidbits on Episode 701 of the Winning at Selling podcast. Johnny Franchise - https://www.johnnyfranchise.com Book: Great Leaders Make Sure Monday Morning Doesn't Suck: https://www.amazon.com/Great-Leaders-Monday-Morning-Doesnt/dp/B0B8F7W838/ref=sr_1_1 Eric Harkins - https://ericharkins.com/ Keystone Club Class - https://mnsales.com/keystone/ Offerings Page - https://mnsales.com/offers Bill Hellkamp – See my LinkedIn profile and send me an invite Visit my website: http://www.reachdev.com/ Scott "Professor Plum" Plum – See my LinkedIn profile and send me an invite Visit my website: https://www.mnsales.com
Jeremy pull up to Clutch Conversations for a grounded, no-nonsense discussion on what the high-end ball python market actually looks like right now. From questioning whether $35K animals are still a realistic target to breaking down how market correction, buyer behavior, and brand credibility shape today's sales, this episode strips away nostalgia and gets into strategy.The conversation digs into why elite genetics alone don't guarantee elite prices anymore, how educated buyers are changing the game, and what serious breeders need to rethink if they're still operating like it's 2019. This isn't panic talk—it's perspective, planning, and adaptation for those building with the long game in mind.Tune in for real talk on pricing discipline, brand equity, and what it takes to stay relevant at the top end of the market.#BallPython #BallPythonBreeder #ReptileBusiness #ClutchConversations #HerpCollectorsNetwork #ReptileCommunity #SnakeBreeder #PassionToProfit
Selling premium landscape services means hearing “no” more often—and waiting longer for the right “yes.” In this episode of The Landscaper's Guide Podcast, Jack Jostes sits down with Chris James of Perfect Cut Landscaping to talk candidly about rejection, long HOA sales cycles, and how top sales professionals stay confident through it all.Chris shares real-world lessons from selling residential, commercial, and HOA landscape services in South Florida, including how to follow up without damaging relationships, why professionalism pays off months or years later, and how mindset, systems, and communication separate average sales reps from top performers. They also cover how AI, KPIs, and industry events are helping sales pros buy back time and close higher-quality work.You'll Learn:How top landscape sales pros handle rejection without losing confidenceWhy long HOA sales cycles are an advantage when handled correctlyHow professional follow-up leads to premium work laterPractical ways AI can save time in estimating and communicationHow sharing KPIs helps align crews and leadershipConnect with Chris James
Melvin kicks off Season 11 of Selling the Couch with a powerful and timely conversation on how therapists and online educators can AI-proof their online courses in 2026 and beyond.If you're worried that AI tools might replace the need for your course, this episode will help you rethink that fear, and give you a framework to build something deeply human, emotionally intelligent, and resilient.Learn the 3 keys to future-proofing your course:Sustainable Community – Build connection that lasts beyond the launchBlue Ocean Positioning – Create a course that stands alone in your nicheMeaningful Gamification – Design experiences that transform, not just informYou'll also get a behind-the-scenes look at how Melvin made the difficult decision to retire his previous programs, and what led to the creation of Haven, a calm, supportive community for therapists moving into online income.Resources:Want to launch your online course?Check out our new membership site that's launching in January! Find out more and join us in Haven here.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That's why Alma is here—to help you create not just any practice, but your private practice. With Alma, you'll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.
How do the latest breakthroughs in science reshape the way we approach selling? David Hoffeld, renowned sales thought leader and author of "The Science of Selling," joins Mark Hunter to dig deep into the true mechanics of the buying process. Drawing from tens of thousands of peer-reviewed studies in behavioral economics, psychology, and neuroscience, David reveals why the fundamentals of how our brains make buying decisions have never changed, even as the world of sales keeps evolving. This episode tackles the pivotal question: what really makes buyers say yes, and how can salespeople guide customers with confidence, integrity, and lasting impact? If you want to better serve your customers and gain a critical edge in competitive markets, don't miss this episode.
She sold 28 homes her first year, 86 the next, and 145 after that — all while becoming a first-time mom in a chaotic market.But behind the success was exhaustion, fear, and a quiet question many agents are afraid to ask: What does this level of hustle actually cost?In this episode of The Faithful Agent Podcast, Garrett Maroon interviews Taley Hunt, a high-producing real estate agent, team leader, and mom who built an extraordinary business during one of the most intense markets in history — while navigating pregnancy, postpartum life, and early motherhood.Taley shares how she entered real estate with no prior industry experience, found out she was pregnant the day she passed her real estate exam, and went on to sell nearly 300 homes in three years. She opens up about the hidden cost of rapid success, including burnout, anxiety, and tying her self-worth to production.Garrett and Taley also dive into how she transitioned from blind hustle to intentional business ownership, why community and human connection matter more than ever in an AI-driven world, and how she now helps moms in real estate build big businesses without sacrificing their families or faith.Connect with Taley:- Instagram: https://www.instagram.com/realestatemomcoach/- Website: https://taleyhunt.com/Key TakeawaysRapid success without boundaries can quietly lead to burnoutHustle alone is not a long-term business strategyMany agents tie self-worth to production without realizing itOrganic growth through relationships and community is powerful and sustainableSocial media and agent referrals can outperform paid leads when done intentionallyHuman connection will matter more — not less — in an AI-driven industryBuilding leverage is essential to protecting family timeDefining success personally is more important than industry benchmarksMoms in real estate need community, not comparisonYou can build a big business without trading your life for itChapters01:21 – Entering Real Estate During the Pandemic03:49 – First Deals, New Motherhood, and No Time Off 05:12 – Fear of Losing Momentum09:05 – Selling 28 Homes with No Childcare 11:03 – Scaling from 28 to 145 Transactions 12:25 – Learning to Leverage Time and Build Support 13:53 – How Social Media & Agent Referrals Built Her Business 16:11 – Teaching Agents to Build Through Community 19:11 – Why Human Connection Beats AI 22:15 – Helping Agents Find Their Niche and People 24:38 – When Production Became Identity 26:37 – Redefining Success and Setting Boundaries
This is the All Local morning update for Thursday, January 1, 2026.
In this episode, Tim and Ian discuss the marketing strategy for Marvel's Avengers: Doomsday, breaking down the turbulent rollout of the first 3 trailers which have been being plagued by leaks and AI. They also discuss the return of iconic characters like Steve Rogers and Thor, and the implications of the multiverse on future character arcs. They also touch on the nostalgic return of the X-Men and speculations about the future of the MCU, emphasizing the need for a streamlined narrative to engage both new and returning fans. 00:00 - Marvel's Marketing Missteps 14:20 - The Return of Steve Rogers 28:26 - The Multiverse and Its Implications 34:02 - The Stakes of Family: A Deeper Connection 38:54 - X-Men Legacy: Revisiting Iconic Characters 47:12 - The Future of the MCU: Speculations and Expectations
Today we're sharing the tax loss selling secrets you need to know before 2026! We also talk understanding personal strengths and psychological limits in investing. It's good to avoid shiny-object strategies like day trading and prioritize risk management through diversification. We explore how market structure, valuations, and historical data suggest future returns may be lower and more volatile, making stress-testing portfolios and aligning risk with temperament essential. Remember long-term success comes from discipline, education, adaptability, and thoughtful strategy rather than chasing returns in overheated markets. We discuss... Successful goal-setting focuses on small, repeatable actions over time rather than unrealistic short-term outcomes. Investors must design strategies that align with their psychological makeup, risk tolerance, and time availability rather than copying what appears profitable for others. Stop-loss orders can be dangerous in volatile or less-liquid markets due to slippage and market maker behavior, often leading to worse-than-expected exits. Markets can remain expensive longer than expected, making flexibility and balanced positioning more important than precise market timing. Concentration in high-performing assets like AI stocks or precious metals can lead to severe losses if momentum reverses sharply. Historical examples showed that long periods of weak or flat equity returns are normal following valuation extremes. Diversification across asset classes, regions, and styles was highlighted as essential for retirement sustainability and long-term wealth preservation. Static portfolios such as traditional 60/40 allocations were questioned, with an emphasis on active monitoring and adjustment as conditions change. Precious metals typically move in sequence, with gold leading, followed by silver and then platinum, often ending in unsustainable parabolic moves. Misuse of statistics, such as confusing average with median net worth, can distort perceptions of wealth and financial reality. Investment performance should be evaluated using geometric averages rather than arithmetic means to reflect true compounded returns. Emotional states like greed and fear often peak near market extremes and should signal the need for reevaluation rather than increased risk-taking. Political, macroeconomic, and election-cycle dynamics can temporarily suppress or amplify commodity prices, particularly in energy markets. Long-term success in investing depends less on prediction and more on preparation, adaptability, and disciplined execution of a well-structured plan. Today's Panelists: Kirk Chisholm | Innovative Wealth Douglas Heagren | Mergent College Advisors Follow on Facebook: https://www.facebook.com/moneytreepodcast Follow LinkedIn: https://www.linkedin.com/showcase/money-tree-investing-podcast Follow on Twitter/X: https://x.com/MTIPodcast For more information, visit the show notes at https://moneytreepodcast.com/tax-loss-selling-secrets-777
Stop letting questionable add-backs and messy books cost you hundreds of thousands on your business sale. Learn exactly what bank lenders, especially those focused on SBA 7(a) loans, will and will not accept when calculating your actual Seller's Discretionary Earnings (SDE). Discover the concrete steps you must take now to ensure your financials are clean, verifiable, and support the highest multiple for your exit. View the complete show notes for this episode. Want To Learn More? Adjusting Financial Statements: A Complete Guide Quality of Earnings in M&A – The Ultimate Guide Preparing Financial Statements When Selling a Business Additional Resources: Selling your business? Schedule a free consultation today. Sign up for an Assessment and Valuation of Your Business. Courses: The Art & Science of Selling a Business Download The Art of The Exit: The Complete Guide to Selling Your Business Download Acquired: The Art of Selling a Business With $10 Million to $100 Million in Revenue If you have any topic or guest suggestions, please email them to podcast@morganandwestfield.com.
If you've ever felt like you're "winging it" on the phone, this episode is for you. In this Life Insurance Academy Podcast interview, Sydney Deshotel shares her journey from serving/bartending and working in a hospital to becoming a top-producing independent agent—and how everything changed when she discovered what most agents are missing: a repeatable sales process. Sydney opens up about: Walking into her first bootcamp feeling nervous, intimidated, and behind The "aha" moment when she learned to focus on who the client is protecting + why they filled out the form Why selling off "personality" alone is exhausting—and how structure creates confidence How community, daily training, and live dials help agents stop feeling alone and start thriving Her heart for helping new agents (especially women) find a culture that's healthy, supportive, and built to develop people If you're a newer agent, rebuilding, or ready to stop guessing and start improving your consistency—this conversation will hit home. Connect with Sydney: Instagram: sydney_deshotel Facebook: Sydney Kate Deshotel
Shipping frozen premium meats and prepared meals requires precise logistics that most marketplaces aren't built to handle. But Denys Gorbatiuk saw an opportunity where others saw impossible complexity. Grumpy Butcher became Temu's first frozen food seller and proved that operational excellence can break down expansion barriers and create a competitive advantage.Within five weeks, Temu accounted for over 12% of Grumpy Butcher's online sales. Yet the real story isn't just about velocity, it's about reaching younger demographics and using real-time data to fundamentally rethink product creation and curation.From corporate attorney to food industry innovator, Denys shares how mastering the operational challenges of frozen logistics, leveraging platform analytics, and partnering strategically with Temu transformed Grumpy Butcher from a pandemic-era startup into a fast-growing business that redefined how Americans shop for gourmet perishables.Shipping the Impossible – With **Operational ExcellenceKey takeaways:Being first in a hard category pays off: Pioneering frozen food on Temu positioned Grumpy Butcher as a category leader and innovator.Direct feedback and engagement with shoppers on Temu enabled product development, revealing stronger resonance with younger customers and reshaping the broader business strategy.Mastering complex logistics is defensible: Streamlining frozen food delivery and tackling common challenges helped Grumpy Butcher establish its core competitive advantage.Platform partnership means strategic collaboration: Temu provided operational support and guidance that went beyond transactional seller-marketplace relationships.In-Show Mentions:Learn more about Grumpy Butcher's journey on TemuExplore Temu's seller services and marketplace solutionsAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
4pm: Video Guest – Bill Glahn – Policy Fellow with Center of the American Experiment // Bill Glahn has been investigating fraud in Minnesota since January of 2022 // Prior to joining the Center, he served as a Research Consultant for the Minnesota House of Representatives, supporting energy, economic development, housing, and budget committees. He served as a Deputy Commissioner of Commerce in Gov. Tim Pawlenty’s administration. // Jamal Osman, Omar Fateh on video bragging about their help for Feeding Our Future // John is cleared for face-lift surgery // CEO gifts employees $240 million in surprise bonuses after selling company
Pool Pros text questions hereIn the conclusion of Natalie Hood's conversation with Ryan Walker, the focus shifts from “selling pool stuff” to selling outcomes: experience, lifestyle, confidence, and trust. This episode pulls the curtain back on what's really happening in today's retail and builder sales environment—homeowners aren't shopping locally anymore. They're shopping globally through TikTok, Instagram, and Pinterest, then walking into your store or your design meeting with Dubai-level expectations and a Michigan budget… and they still want you to make it real.Ryan breaks down why dealers and retailers can't win by being defensive, dismissive, or stuck in “this is how we've always done it.” Instead, the winning move is customer-centric discovery: show what's possible, guide the customer through tradeoffs, and give them a solution—not a shutdown. Along the way, the conversation hits pricing psychology, upselling ethically, supplier partnerships, training your staff in the off-season, and why one bad review can punch harder than ten great ones.What This Episode CoversSelling the vision, not just the pool Homeowners aren't buying “a body of water.” They're buying backyard life that replaces travel, replaces entertainment, and becomes the family experience hub. Pools (and even above-ground setups) have evolved into full environments—decks, lighting, wellness add-ons, the whole vibe.Why “cheap” isn't the conversation anymore With pool projects regularly crossing the $100K mark, obsessing over saving $50–$200 can be meaningless against the total investment (and the loan). The real job is to help the buyer spend smarter, not just spend less.Social media has changed the customer's brain Customers aren't looking at “what sells in this zip code.” They're looking at what looks insane on a reel. Dealers who don't adapt to global inspiration trends risk sounding outdated or dismissive—and that's how you lose the room (and the sale).Dealers must stop taking trends personally If a customer brings you an idea that's unrealistic or “not right for your market,” the answer isn't a slammed door. The answer is:explain why it's hard,explain what it would require,and offer an alternative solution that gets the same feeling with fewer headaches.How to upsell without being gross Ryan points out that strong sales isn't pressure—it's clarity. Customers want you to guide them. If you can retain attention, build trust, and connect features to outcomes, you can justify premium choices without acting like a carnival barker.Heat pump myth-busting (yes, even in cold markets) The episode calls out the “heat pumps don't work here” mindset and reframes it: heat pumps work in Canada, and Canada is colder than Michigan. Translation: the barrier isn't physics—it's explanation and expectation-setting.Supplier relationships: stop waiting to be visited Reps cover huge territories and get flooded with requests. If you want training, product support, or attention—ask for it. Call. Get the rep's number from the distributor. The hungriest dealers get the most support because they create the reason to show up.Off-season is training season Retail's biggest killer: bad reviews Training staff f Support the showThank you so much for listening! You can find us on social media: Facebook Instagram Tik Tok Email us: talkingpools@gmail.com
Patriot Radio News Hour with your hosts Joe Jaquint and Jason Walker, believe in educating everyone when it comes to protecting your wealth. If it’s through our radio show, our website, the podcast, we’re always providing news that “comforts the disturbed” and “disturbs the comfortable.” Tune in and gain valuable insight on current events and gold related topics. Patriot Trading Group Call us: 800-951-0592allamericangold.comBuying, Selling, or Trading Gold and SilverSee omnystudio.com/listener for privacy information.
In this episode of The YM Show, we sit down with Daniel Gibbons, founder of G6 Development, to break down an incredibly real and inspiring journey through construction, entrepreneurship, and real estate.Daniel didn't start at the top. He began doing labor work for a construction company, worked his way into an electrical apprenticeship, and spent 13 years working with FPL, mastering his trade. Through patience, discipline, and calculated risk-taking, he pushed through setbacks and eventually began building homes of his own.Today, Daniel has built well over 100 homes, owns income-producing rental properties, operates his own construction and development company, and has achieved financial freedom through real estate.In this conversation, we cover: • Starting from humble beginnings in construction labor • Apprenticeships, skill-building, and long-term patience • Transitioning from tradesman to builder and developer • Using rental properties to create financial freedom • Lessons learned from building 100+ homes • What it really takes to grow in real estate and developmentThis episode is a must-watch for anyone in the trades, construction, or real estate who wants to see what's possible with discipline, consistency, and vision.⸻YouTube Chapters (Timestamps)00:00 – From Framing Houses to Becoming a Developer02:30 – Working Hurricanes & Blue-Collar Jobs to Get Ahead05:15 – Making $120K W-2… and Still Feeling Stuck07:45 – Selling the Nice Car to Change His Life10:05 – First Rental Ever: $20K Lot + Mobile Homes12:40 – Mobile Home Costs: Pre-COVID vs Today15:10 – Using a Private Lender for the First Deal17:30 – Finding Tenants & Creating First Cash Flow19:55 – Scaling Rentals While Working Full-Time22:30 – Getting the General Contractor (GC) License25:10 – Quitting the Job & Going All-In27:45 – Disaster Work That Changed Everything30:10 – Doing $1M+ in Renovations in the First Year32:40 – Reinvesting Profits vs Lifestyle Inflation35:05 – Buying Off-Market Land & Building Duplexes37:45 – Building 12 Units in Under 4 Months (Real Numbers)40:15 – Construction Loans vs Permanent Financing42:40 – Land, Zoning & Entitlements Explained45:05 – What Cities Want (And How to Work With Them)47:10 – Cap Rates, Cash Flow & Underwriting Deals49:30 – Advice for Young Guys With Limited Capital51:10 – “The Only Thing Stopping You Is You”⸻
See more: https://thinkfuture.substack.comConnect with Ari: https://thetrustbook.com---What if the reason people hate selling… is because selling doesn't work anymore?In this episode of thinkfuture, host Chris Kalaboukis sits down with Ari Galper, founder of Unlock The Game and pioneer of trust-based selling, to challenge everything we think we know about sales.After 25 years in the field, Ari realized the problem wasn't technique, persuasion, or closing tactics—it was mindset. Traditional sales methods treat prospects like targets. Ari argues they should be treated like patients.This conversation explores why selling has become commoditized, why buyers are more skeptical than ever, and why trust—not persuasion—is now the ultimate differentiator.We discuss:- Why most sales conversations fail before they even begin- The shift from a sales mindset to a doctor–patient mindset- Ari's pivotal sales call that changed his philosophy forever- Why qualifying prospects too early kills trust- The difference between the traditional sales funnel and Ari's “sales cylinder”- How trust-based content builds authority without pitching- What sales will look like in an AI-driven world where automation is everywhereAri predicts that as AI handles more transactional selling, human trust, empathy, and deep listening will become more valuable—not less.If you sell anything—or if you hate selling—this episode will change how you think about conversations, trust, and influence.
Join my online school for eBay sellers here. Get my BOLO books (eBook format) hereGet my BOLO books (printed format) hereContact me for a store review Suzanne@SuzanneAWells.com Follow me on FacebookJoin my private Facebook group here.Find me on YouTube here.Visit my website here.Email your comments, feedback, and constructive criticism to me at Suzanne@SuzanneAWells.com
In a conversation with my co-founder we speak about why we're not selling Podsqueeze in 2026, our MRR numbers, tackling churn, and the challenges of B2B vs. B2C. I explain our SEO strategy and why we invested $1,500 in a domain. I share new learnings about automating with N8N and the impact of AI on SaaS. Distribution—not just building products—is key. My prediction for 2026: focus on what works, cut what doesn't, double down on SEO and automation, and leverage all our assets for growth.Timestamps by PodSqueezeDecision Not to Sell PodSqueeze (00:00:03) PodSqueeze Growth Metrics & Churn Reduction (00:01:19) Retention Strategies: Pricing & Rollover Minutes (00:03:52) Challenges of Bootstrapped vs. VC Startups (00:05:02) Selling Triggers & Maintenance Mode (00:06:18) Valuation: Lifestyle Business vs. VC Business (00:08:21) B2B Strategy & Enterprise Sales Attempts (00:11:12) Enterprise Pricing Challenges & Negotiation (00:14:40) B2B vs. B2C Pricing Dilemmas (00:17:19) Media Companies' Financial Struggles (00:19:55) Wrap Up: PodSqueeze Status & Passion vs. Business (00:21:54) Buying a $1,500 Domain for SEO (00:23:47) Exact Match Domains & SEO Insights (00:24:47) Pivoting Landing Pages & Product Alignment (00:28:55) Step-by-Step SEO Strategy for New Domains (00:31:37) Backlink Building & Press Releases (00:34:07) AI's Impact on SaaS & Automation Tools (00:37:14) Integrations & The Future of SaaS (00:40:11) Distribution as the Key to Success (00:41:59) Distribution vs. Shipping Fast (00:44:43) Final Lessons & 2026 Predictions (00:48:14) Conclusion & Podcast Future Plans (00:53:28)
Today, I am replaying my conversation with Nick Kokonas, one of my favorites from the show. Nick is the co-founder of 3 of the best restaurants and bars in America - Alinea, Next, and The Aviary as well as the co-founder and CEO of Tock, a comprehensive booking system for restaurants. He majored in philosophy before becoming a derivatives trader and is now one of the most well-known names in the hospitality industry. In this conversation, Nick shares his experience of bringing a business mindset to the restaurant industry. I'll remember it for why it's so important for a business to really know what it's selling and then actually sell it. Nick also pulls back the curtain on why restaurants and even book publishers can be great businesses if you do them the right way. I felt like this conversation could have gone on for hours and I hope you enjoy it. For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Ramp. Ramp's mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to ramp.com/invest to sign up for free and get a $250 welcome bonus. ----- This episode is brought to you by Ridgeline. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Head to ridgelineapps.com to learn more about the platform. ----- This episode is brought to you by AlphaSense. AlphaSense has completely transformed the research process with cutting-edge AI technology and a vast collection of top-tier, reliable business content. Invest Like the Best listeners can get a free trial now at Alpha-Sense.com/Invest and experience firsthand how AlphaSense and Tegus help you make smarter decisions faster. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Timestamps: (00:00) Welcome to Invest Like The Best (03:58) Intro to Nick Kokonas (4:36) – Why it's so important to own something (6:09) – Make decisions that have outcomes (8:34) – His interest in the restaurant business (10:28) – Why restaurants are so tough (13:39) – How their business mindset changed their running of the restaurant (16:09) – Words they would avoid in the restaurant (17:53) – Asking the right questions in the restaurant business (22:14) – Importance in taking the right risks (23:36) – Coming up with innovative strategies for ticketing, selling meals ahead of time, and dynamic pricing (31:42) – Can dynamic pricing be extended to other businesses (32:54) – Origin of Tock (37:51) – Early days of Tock and identifying the right customers/challenges (43:07) – Importance of the first customer (45:56) – The typical restaurant business model (50:57) – Lessons from Tock and the importance of knowing what you're selling (55:21) – Lessons from publishing (57:18) – Other aspects of business that people know but do nothing about (1:01:53) – Their response to Covid and lessons learned (1:09:17) – The real impact to the food delivery companies (1:10:58) – How businesses communicate their end processes to their customers (1:15:41) – The Kindest Thing
This week, Kaleb and I sat down and recapped the highlights and lowlights of 2025—from the terrifying lows (law school denial and NICU stay
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Becca Zanders, Certified Exit Planning Advisor, explains why most auto repair shop owners are unprepared for an exit—and how to change that. Only 20–30% of businesses that go to market actually sell, and nearly half of those sales are forced by the “Five Ds”: Death, Divorce, Disability, Disagreement, or Distress. Becca introduces the Value Acceleration Methodology, which reframes exit planning into three stages: Discover the business's true value and the owner's readiness, Prepare the leader, finances, and organization to accelerate value, and Decide whether to grow or sell. A key distinction is the difference between a profitable lifestyle business and a business built for value. The conversation stresses the importance of closing the “wealth gap,” as most owners underestimate retirement needs and have the majority of their net worth trapped in their business. Personal readiness is equally critical, with many sellers regretting the sale because they failed to define their purpose beyond ownership. Advice to shop owners: build the right advisory team and start advancing your business today, long before a sale is forced. Becca Zanders, https://www.d6elements.com/ Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Follow on Twitter: https://twitter.com/RResultsBiz - Visit the Website: https://remarkableresults.biz/ - Join our Insider List:
Side Hustle with Soul | BUSINESS | ENTREPRENEURSHIP | PERSONAL DEVELOPMENT | CREATING A SIDE HUSTLE
FREE 5 DAY SERIES: How To Hit $250k, $500k, $1M In 2026 In this episode of 'For the 23%', host Dielle Charon discusses the importance of scaling sales for women of color entrepreneurs. She introduces the Everything Scaling Mastermind, a 12-month program designed to help participants achieve significant income growth. Dielle outlines key strategies for overcoming sales barriers, improving messaging, generating leads, and enhancing sales call conversions. She emphasizes the need for effective webinars, prelaunch strategies, and the importance of having a flexible business model. Additionally, she encourages listeners to embody their role as their ideal client's dream coach and to focus on selling a movement rather than just a product. 00:00 Introduction to the Podcast and Mastermind 02:41 The Everything Scaling Mastermind Overview 04:01 Identifying Sales Barriers 18:08 Lead Generation Strategies 20:24 Improving Sales Call Conversions 24:08 Webinar Effectiveness 28:02 Prelaunch Strategies 32:08 Business Model Flexibility 33:58 Dream Coach Identity 36:39 Selling a Movement For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership
Ever feel like you're constantly creating content for strangers on social media? If so, are you doing it while ignoring the people who've already paid you for your products or services? Yeah, we need to talk about that.In this final episode of 2025, my friend Colie James joins me to call out the exhausting cycle of chasing new leads when the people most likely to say yes are already in your world—your former clients, your email list, even those leads who didn't book the first time. We're breaking down why marketing to your actual audience beats talking to strangers in the void, how to stop making assumptions about who will buy from you, and why your first stop for any cash infusion should never be Instagram._____________________________________________ EPISODE 176.Read the show notes and view the full transcript here: https://erinollila.com/selling-to-the-people-who-are-already-in-your-audience-with-colie-james/______________________________________________Learn all about our guest expert, Colie JamesColie James is a Disney-loving Client Experience Systems Strategist and the host of the Business-First Creatives podcast. Her heart pumps in helping photographers & creative service providers automate their processes, reclaim their time and get back to living! With 13+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business].The truth—automated systems can save us all from being overworked and overwhelmed.When Colie isn't building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland. When you're done listening to this episode of the podcast with Colie, click through the archives to hear an episode on customer experience and another on Airtable content hubs (or just click those links!) Oh, and she interviewed me on my podcast about my business trajectory, too!https://erinollila.com/why-is-customer-experience-important-with-colie-james/https://erinollila.com/erin-ollilas-business-trajectory/https://erinollila.com/creating-an-airtable-content-marketing-hub/And then—and only then!—I suggest you head over to HER podcast, Business-First Creatives, to hear even more awesome content from this great guest expert.Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products
Have you been building your brand based solely on your sun sign or what you think looks good, without considering how the visual experience of your brand either attracts or repels your exact people? In this second episode of the three-part series, I'm breaking down how to use astrology to create brand aesthetics that reflect the wholeness of who you are. I share why my Scorpio rising means dark tones and moody imagery over Boss Babe pink, how my Virgo midheaven demands precision and white space with zero excess, why my Taurus seventh house means my people need to feel grounded and steady (not overwhelmed with 47 tips), and how to blend your rising, midheaven, and partnership houses to create a visual experience that's magnetically aligned.BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:Why your rising sign is the most consistent foundation for brand identity (it's always in the first house, unlike your sun which could be hidden in the 12th or dimmed in fall), whether that's Scorpio's mysterious depth with darker tones and moody imagery, Leo's bold creative leadership with bright sunny energy, Virgo's precision and clean girl aesthetic with lots of white space, or Libra's trendsetting editorial chicness like Vogue or Chanel, and why building a brand counter to this creates friction no matter how good your strategy is.How to layer your midheaven (9th, 10th, or 11th house showing your career and how you're known) with your rising sign to create the full picture, like Kathryn's Scorpio rising with Virgo midheaven creating depth and mystery combined with precision and less-is-more (cutting the fat, quality over quantity), versus someone with Libra rising and Leo midheaven blending chic editorial softness with bold creative leadership energy, and why looking at the ruler of each sign and where it lives in your chart adds crucial nuance to the aesthetic.The seventh house revelation that most branding approaches completely ignore, your partnerships and relationships house that shows exactly who you're designed to attract and what they need to feel in your brand experience, like Kathryn's Taurus seventh house meaning her people need grounded, steady, earthy energy (not overwhelming them with endless tips and strategies that trigger their exhaustion and distraction), and why your brand must reflect both who you are AND the energetic frequency of your ideal people or you'll keep attracting misaligned clients who don't value what you actually offer.Why this isn't about following rigid formulas from ChatGPT or having someone tell you "your colors are pink and you need flowers" but about playing with the energy of your rising sign, midheaven ruler, seventh house, and even your Human Design culture sphere (Gate 40's exhaustion and distraction for Kathryn) to feel your way into the aesthetic that makes you go "yes, THAT'S me" rather than building someone else's vision of what your chart should look like on paper.And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here.Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises. Free on-demand training >>> https://www.creativelyowned.co/watchnow To find out
Send us a textWelcome back to Light Up Your Worth! I'm Debbie McAllister, Midlife Fulfillment Coach, and we're diving into episode three of "What Wisdom Women Would Say."AVERY THATCHEREpisode: "The Differences Between Stress, Burnout and Trauma with Stress Management Specialist Avery Thatcher"Listen: Apple Podcasts | YouTubeELIZABETH KIPPEpisode : "Elizabeth Kipp on Ancestral Burdens, Quantum Healing, and the Power of the Present"Listen: Apple Podcasts | YouTubeLAURA HAVEREpisode : "The Art of Play: Cultivating Fulfillment and Vibrancy in Everyday Living with Laura Haver"Listen: Apple Podcasts | YouTubeLINDA ZURAKEpisode: "Embodying Your Worth: A Journey with Linda Zurak"Listen: Apple Podcasts | YouTubeSARA TORPEYEpisode : "Selling for Weirdos: Crafting Your Unique Path with Flexibility and Joy"Listen: Apple Podcasts | YouTubeTESSA LYNNE ALBURNEpisode : "Exploring Soul Fragmentation with Soul Connection Coach Tessa Lynn Alburn"Listen: Apple Podcasts | YouTubeTRACY KAYEpisode: "Money Alchemy Lab with Tracy Kay"Listen: Apple Podcasts | YouTube You've built a successful career, checked all the boxes—but inside, you feel exhausted, burned out, and lost. 'Is this all there is?'I'm Debbie McAllister, Midlife Fulfillment Coach. I created the Beyond Success Blueprint—a structured process for high-achieving midlife women who refuse to choose between success and fulfillment. I'll help you rediscover what lights you up and create your next chapter beyond titles, expectations, and exhaustio Thank you for joining me on another episode of Light Up Your Worth. If today's conversation resonated with you, I invite you to leave a review and share this episode with a friend who's ready to create her next chapter beyond titles, expectations, and exhaustion. Remember, you've built incredible success and you deserve to feel aligned, fulfilled, and authentic. Visit light up your worth.net . Until next time, keep shining your liSupport the showI'd be honored to walk beside you in this intimate space through my monthly Light Up Your Worth Society soul circle. Come home to yourself and join our heart-centered community. Instagram: https://www.instagram.com/lightupyourworth YouTube: https://www.youtube.com/channel/Lightupyourworthpodcast Facebook Business Page: https://www.facebook.com/LightUpYourWorthwithDebbieMcAllister From my heart to yours, I'd love to invite you to support our podcast journey! If you've found value in our conversations and would like to share some love, you can treat me to a virtual coffee for just $5. It's a beautiful way to contribute whenever you feel called - no pressure, no commitments, just pure appreciation flowing both ways. https://www.buymeacoffee.com/lightupyrworth Spread your light with our soul family across 35 countries and beyond!
As business owners who are creating social media content, the stakes feel so high and the pressure is so heavy, but I want you to remember that your content needs to support your life and your lifestyle, not replace it. The best content doesn't come from overthinking it or forcing ideas, it comes from living our real everyday lives and sharing those authentic moments, opinions, and experiences online. I'll walk you through why the magic of social media lies in showcasing your personality and lived experience, and I'm sharing some fun content examples to help you get some quick wins so you can approach content creation with renewed energy as we head into 2026.In this episode we'll be covering:How to make content creation less overwhelming by living your life, record what you're already doing and turn that into content.Sharing what your audience is too afraid to say or something that they haven't really thought of in that way.Using your lived experience to create relatable posts that connect with your followers.Why brands and products need a unique personality to succeed on social media in 2026.Content examples that drive engagement and growth using the 4H's: helpful, humorous, heard, and happenings.. Tips for integrating content creation into your routine without it taking over your life.Featured content in this episode:Wonderfilled_life_: This coffee smells like everything is getting thrown away todayDr.zachtrevino: Merry Christmas to everyone except…Hanashappyhome: Small starter homeCharlotteetiquette: One polite habit…Lydkerr: Turns out veggies are deliciousBoringfriends: Support smaller businessesRecommended episodes:Episode 006: Selling a Lifestyle, Not Just a ProductEpisode 044: Become Their Favorite Comfort Creator with Everyday MomentsEpisode 063: Was That an Ad? Even the Big Brands are Making it PersonalEpisode 070: Instagram Growth Hacks That Actually Work and Give Your Account PersonalityEpisode 092: This is the Era of Experiences and BelongingSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
Patriot Radio News Hour with your hosts Joe Jaquint and Jason Walker, believe in educating everyone when it comes to protecting your wealth. If it’s through our radio show, our website, the podcast, we’re always providing news that “comforts the disturbed” and “disturbs the comfortable.” Tune in and gain valuable insight on current events and gold related topics. Patriot Trading Group Call us: 800-951-0592allamericangold.comBuying, Selling, or Trading Gold and SilverSee omnystudio.com/listener for privacy information.
When Dan Henry was building his online business, he struggled with inconsistent sales and needed to quickly figure out how to turn prospects into paying clients. That challenge pushed him to study the psychology behind why people buy and develop sales frameworks that now generate millions in revenue and enable him to close $25K to $50K deals over text alone. In this episode, Dan breaks down his proven sales scripts, objection-handling techniques, and persuasion strategies for closing high-ticket deals and converting cold prospects into loyal buyers. In this episode, Hala and Dan will discuss: (00:00) Introduction (02:13) Building Rapport on Cold Sales Calls (07:41) Storytelling Frameworks That Boost Sales (12:15) Strategic Questioning to Uncover Buyer Intent (18:56) Objection Handling Strategies for Conversion (28:35) Identifying Buyer Motives on Sales Calls (33:29) Connecting With Audiences at Scale (37:54) Finding Fulfillment Beyond Business Success Dan Henry is an entrepreneur, bestselling author, and founder of GetClients.com. He has built multiple high-revenue online businesses by helping entrepreneurs craft compelling personal brands, structure high-converting presentations, and scale through proven sales strategies. As a business coach, Dan's frameworks have helped thousands of business owners generate millions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Shopify - Start your $1/month trial at Shopify.com/profiting. Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money Resources Mentioned: Dan's Website: getclients.com Dan's YouTube: youtube.com/danhenry Dan's Instagram: instagram.com/danhenry Dan's Bali Personal Branding Talk: getclients.com/yap Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-commerce, Ecommerce, Prospecting, Inbound, Value Selling, Account Management, Scaling, Sales Podcast
Is your sales strategy built around how buyers should behave—or how they actually behave? Imagine walking into a store and seeing a shirt for $50. Fine. Unremarkable. You might buy it, you might not. Now imagine seeing that same shirt with a tag that reads: $100 NOW $50. Suddenly, you're interested. You found a deal. You beat the system. You're a hero. Same price. Same shirt. Completely different emotional response. That psychological gap between logic and emotion cost JCPenney roughly $1 billion and offers one of the most important lessons in sales psychology you'll ever learn: people don't buy with logic—they buy with emotion and justify with logic later. The Fair and Square Disaster In 2012, JCPenney hired Ron Johnson as CEO. Johnson was a retail rock star, the architect behind Apple Store's legendary success. He walked into JCPenney and saw chaos: endless coupons, manufactured "original prices," and constant sales cycles. His solution? Kill it all. Johnson launched "Fair and Square"—a radically transparent pricing model. No games. No coupons. No inflated prices marked down. Just one everyday low price on everything. That $100 shirt marked down to $50? Now it was simply $50. Honest. Logical. Clean. The market's response was brutal. Within one year, sales dropped 25%. The company lost nearly $1 billion. Stock price went into freefall. Johnson was fired. What Johnson Got Wrong About Sales Psychology Johnson made a catastrophic assumption: he believed customers were rational economic actors who would reward transparency and honesty. He was dead wrong. For decades, JCPenney's customers had been playing a game. They clipped coupons, timed sales, scrutinized flyers, and planned shopping trips around promotions. The weekly coupon wasn't just a discount—it was a ritual. Their insider advantage, their badge of savvy shopping honor. Johnson stripped away their emotional satisfaction and replaced it with sterile efficiency. Without the "$100 now $50" comparison, the flat $50 price lost all psychological weight. No thrill. No victory. No story to share. Same price. Different feeling. The Sales Psychology Principle You're Ignoring Loss aversion is twice as powerful as gain motivation. Your prospects don't just want to gain something—they want to feel like they won, like they're in control, like they made a smart decision that will impress their boss. When you strip away their buying process, when you force them into your "more efficient" workflow without their input, they don't see the gain. They experience loss. You've taken away their control, their ritual, their power, their role as the hero. In sales, that feeling is deadly. Your Customers Have Rituals Too Think about your best accounts. What do they actually value? It's probably not your features or your ROI calculator. It's the rep they've worked with for years. It's the quarterly business review they rely on. It's the reporting cadence that makes them look good internally. It's the buying process that lets them feel competent and in control. That's their ritual. When you try to "streamline" their process, when you push them toward a different point of contact, when you change the reporting structure they trust—you're doing exactly what Ron Johnson did. You're selling logic when they're buying a feeling. Stop Leading With Features and Benefits Most salespeople lose deals before they even start because they lead with logical arguments: "Our platform reduces processing time by 40%." "We integrate with 200+ systems." "Our customer support response time is under 2 hours." All logical. All true. All useless if your buyer doesn't feel something first. Your prospect doesn't wake up excited about efficiency gains. They wake up stressed about looking good in front of their VP, avoiding mistakes, and maintaining control of their budget. Research is clear: emotional decisions get made first, then logic comes in to justify them. Your job isn't to build a logical case. Your job is to help your buyer feel like a hero, then give them the logical ammunition to defend that emotional decision internally. How to Apply This Starting Today Identify Their Rituals Watch how your customers actually operate. Do they need three stakeholders in every meeting? Do they always loop in procurement at a specific stage? Do they have a preferred communication cadence? Don't fight it. Work with it. Their process is their psychological anchor for stability. Frame the Win They Can Own Frame your solution so the customer feels in control and gets the credit. Instead of: "Our platform will solve your problem." Try: “This approach could help you demonstrate a 30% cost reduction in Q2—giving your team clear wins to share with leadership.” Make them the hero of their own story. Highlight Emotional Outcomes, Not Just Logical Ones Don't just talk about what your product does. Talk about how it makes them feel. "You'll have complete visibility so you're never caught off guard in executive meetings." "Your team will finally have the data they need to look proactive instead of reactive." "You'll be the person who solved the problem everyone else said was impossible." Guide, Don't Force Lead your prospects toward better outcomes without stripping away their sense of control. Instead of forcing a complete switch to your system, collaborate on how your solution enhances their existing trusted process. Make them feel like a collaborator, not a passenger. The Takeaway Ron Johnson wasn't wrong that consumers should prefer transparent, honest pricing. He wasn't wrong that the coupon game was exhausting and complicated. He was wrong about what people actually buy. They buy feelings. Control. Victory. Status. The story they tell themselves about being smart. Your prospects are no different. They're not buying your SaaS platform, your consulting services, or your enterprise solution. They're buying the feeling of being competent, in control, and successful. The difference between average salespeople and top performers isn't product knowledge or work ethic. It's understanding the sales psychology behind how buyers actually make decisions. When you appeal to emotion first and back it up with logic second, you stop losing deals to “no decision” and start winning consistently. Because at the end of the day, sales isn't about having the best product. It's about making your customer feel like they made the best decision. Ready to master buyer psychology and close more deals? Download the ACED Buyer Style Playbook and discover how to match your sales approach to the four core buyer personalities. Stop selling logic. Start selling the way your customers actually buy.
Jump in with Carlos Juico and Gavin Ruta on episode 267 of Jumpers Jump. This episode we discuss: Marty Supreme theories, Selling your soul, Ice Spice & Spongebob, Erica Kirk Nicki Minaj theory, Epstein island, Diddy, Separating the person from their art, Dave Chapelle, Money & Sacrifice, Winning the race of life, Communication & frequency, Pigs vs boars, Wild animals, How to find your true self, Karate Kid, Copycats, Epstein watch theory, Micheal Jackson fall guy theory, Dr. Sebi Nipsey Hussle theory, Code words, Media influence, Role models, Leveling up, Happy feet, Free will krill, Coming up lore, Flow state, Fake nuclear testing theory, The matrix, Spongebob Epstein theory and much more! Start 2026 off right! Sign up for your one-dollar-per-month trial and start selling today at https://Shopify.com/JUMPERS Make the most of every toast this holiday season. Just don't forget to bring Pre-Alcohol along for the ride. To learn more and get 15% off your first order when you use code JUMPERS at checkout, head to: https://zbiotics.com/JUMPERS To get simple, online access to personalized, affordable care for ED, Hair Loss, Weight Loss, and more, visit https://Hims.com/JUMPERS Follow the podcast: @JumpersPodcast Follow Carlos: @CarlosJuico Follow Gavin: @GavinRutaa Check out the podcast on YouTube: https://bit.ly/JumpersJumpYT Learn more about your ad choices. Visit podcastchoices.com/adchoices