Podcasts about daigou

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Best podcasts about daigou

Latest podcast episodes about daigou

Chinese Podcast With Shenglan
第40集下:聊一聊近十年代购在中国的兴衰,以及为什么中国人那么热衷于购买进口商品(The rise and fall of daigou in China and China's obsession with foreign products)

Chinese Podcast With Shenglan

Play Episode Listen Later May 17, 2024 34:04


相关链接: 文字稿:https://www.patreon.com/posts/new-to-chinese-91743543?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link 网站:https://chinesepodcastwithshenglan.com/ Patreon:patreon.com/chinesepodcastwithshenglan 中文口语课:https://calendly.com/xiaoshenglan-carol/60mins?month=2024-04&date=2024-04-28 本期节目中提到的一期往期节目:(坐船去日本)https://youtu.be/2xB7OhnEWG4 - 本期节目主要内容: 00:00-01:07 前情提要和本期节目简介 01:07-04:38 “代购”是什么? 04:38-06:46 代购是如何成为一种工作的? 06:46-09:17 从事代购工作的三类人 09:17- 10:24 代购真的是一份理想的工作吗? 10:24-16:46 为什么中国人热衷于购买进口货? 16:46-21:57 为什么很多人通过代购买东西? 21:57-23:57 中国人通常代购的东西有哪些? 23:57-26:15 2018年夏天坐船去日本旅行的经历 26:15-33:18 为什么疫情之后代购渐渐衰落了? 33:18-34:04 结尾 修改:事实上我第一次去日本旅行的时间是 2019 年的夏天,在制作播客的时候我记错了,说成了 2018 年。在此改正。

Round Table China
'Daigou' trade finds new opportunities in smaller cities

Round Table China

Play Episode Listen Later Apr 20, 2023 53:43


"Daigou" or surrogate shopping is back in vogue in China. Since people living in smaller cities don't have access to wholesale retailers' huge brick-and-mortar stores, and some consumers are unwilling to pay for the membership, new opportunities are emerging for surrogate shoppers. Is this the greatest deal ever for consumers or another consumption trap (01:55)? / Beijing to officially ban illegal mobility scooters from roads (26:58). / Heart to Heart - please send your audio questions to ezfmroundtable@foxmail.com (47:14)! On the show: Huang Shan, Li Yi & Josh Cotterill

China Stories
[Sixth Tone] Hong Kong's ‘daigou' trade is back. But this time, it has reversed.

China Stories

Play Episode Listen Later Mar 28, 2023 8:04


For years, Chinese “daigou” made money by bringing hard-to-find luxury products from Hong Kong to the mainland. Now, as the city's borders reopen, they are ferrying goods in the other direction.Click here to read the article by Wu Peiyue.Narrated by Sylvia Franke.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Les mots des autres
“Penguin appa”, “polonia”, “missmour”... Dire les diasporas

Les mots des autres

Play Episode Listen Later Oct 14, 2021 9:58


En octobre, on regarde les feuilles tomber, en rêvant parfois de pouvoir jouer les oiseaux migrateurs et d'aller trouver des cieux plus cléments. Dans ce sixième épisode des Mots des autres, nous vous proposons un petit tour d'horizon de ces communautés qui se partagent leur chez eux entre ici et ailleurs, et forment ce qu'on appelle la diaspora. La liste des mots évoqués dans cet épisode :Kirogi appa (기러기 아빠) : en coréen, un “papa oie sauvage” est un père de famille qui travaille en Corée pendant que sa femme et ses enfants vivent à l'étranger, généralement pour les études.Penguin appa (펭귄 아빠) : le “papa manchot” est dans la même situation que le “papa oie sauvage”, mais ne peut pas voler pour aller voir sa famille à l'étranger.Dor : ce mot roumain exprime un mélange de sentiments entre nostalgie douce-amère, douleur, joie et sensation de manque irrépressible pour un lieu ou une personne.Tia Mimi : Au Brésil, cette “tatie Mimi” désigne les services de l'immigration, auxquels il faut rendre visite, même à contrecœur.Haigui (海歸) : c'est ainsi que l'on surnomme les Chinois revenant au pays après des études à l'étranger. Daigou (代购) : en chinois, c'est un intermédiaire basé à l'étranger qui achète des produits pour le compte de clients vivant en Chine. Souvent, il s'agit d'expatriés chinois.S'hab Tati (شعب تاتي) : en arabe, c'est “l'équipe Tati”, c'est-à-dire les expats qui rentrent au bled avec des sacs Tati remplis de cadeaux.Misstmoutr : les “enfants du pays” en kabyle, langue parlée dans le nord de l'Algérie.IJGB : le surnom un brin moqueur donné par les Nigérians à leurs compatriotes qui peinent à retrouver leurs marques lorsqu'ils rentrent au pays après avoir vécu à l'étranger. C'est un acronyme de l'expression “I Just Got Back”, qui signifie “je viens juste de rentrer”.Pravasi Bharatiya : la dénomination officielle des Indiens installés à l'étranger.Pardesi (परदेसी) : ce terme hindi signifiant “celui qui est à l'étranger” servait auparavant à désigner la diaspora indienne, mais il avait une connotation plutôt négative.Desi(देसी) : “celui qui vient du pays” en hindi. Gastarbeiter : en allemand, ces “travailleurs invités” désignent la main-d'œuvre immigrée que l'Allemagne a massivement importée.Almanci : ces “Allemanistes” sont des Turcs vivant ou nés en Allemagne, auxquels il est souvent reproché d'avoir perdu le contact avec leurs origines.The gathering : l'“année du rassemblement”, proclamée en 2013 par les autorités irlandaises pour inciter tous les descendants d'Irlandais à retrouver leurs racines.Year of return : au Ghana, cette “année du retour”, incitait les Ghanéens de l'étranger à revenir en 2019 et à investir dans leur pays d'origine.Polonia : nom latinisé de la Pologne qui désigne l'ensemble des descendants de Polonais dans le monde.Kikokushijo (帰国子女) : le nom donné aux enfants japonais revenant au Japon après avoir grandi à l'étranger.Kyopo (교포) : en coréen, ce mot s'applique à tous les enfants métis avec des origines coréennes.Hapa : ce terme hawaïen, dérivé de l'anglais half (“moitié”) désigne des personnes ayant des origines hawaïennes et étrangères, sans connotation négative. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

TRL Podcasts
【TRL Edge】What happened to the Daigou chain of China and forced its change since 2019?

TRL Podcasts

Play Episode Listen Later Aug 10, 2021 6:23


This business analysis is produced over a recent press from "jing daily”. It is also published in TRL EDGE Forum today at www.t-renaissance.com.

RaboResearch Food & Agribusiness Australia/NZ
The Case of the Disappearing Daigou

RaboResearch Food & Agribusiness Australia/NZ

Play Episode Listen Later May 25, 2021 15:50


The case of the disappearing daigou has seen considerable downgrades in the performance of a number of offshore infant formula brands, which has flowed through their supply chains. Emma Higgins and Michael Harvey take a look at the case.

TRL Podcasts
【The Edge】Will the “Daigou” business be slaughtered by unlimited samples in new beauty stores in China?

TRL Podcasts

Play Episode Listen Later Mar 1, 2021 5:14


This perspective was shared from the EDGE Forum editors team at T-Renaissance Inc. (www.t-renaissance.com) upon a recent TRL Insights published: “Dilemma of global Tech Powerhouses in China at breaking into Hainan Duty Free”.

TRL Podcasts
TIFFANY starts to sell enegagement rings on WeChat, so does Tim Hortons Coffee

TRL Podcasts

Play Episode Listen Later Mar 1, 2021 3:13


This is TRL Insights Blog, first published on the Feb .26th 2021 in TRL Insights at www.t-renaissance.com Summary: Unlimited cosmetics samples flowing into market on sale at price < 10% of standard, will the “Daigou” business be slaughtered after 2020?

TRL Podcasts
Cosmetics samples selling has become a new billion USD business in China

TRL Podcasts

Play Episode Listen Later Feb 26, 2021 14:37


This is TRL Insights Blog, first published on the Feb .26th 2021 in TRL Insights at www.t-renaissance.com Summary: Unlimited cosmetics samples flowing into market on sale at price < 10% of standard, will the “Daigou” business be slaughtered after 2020?

Heather du Plessis-Allan Drive
Sam Dickie: A2 Milk shares dive after first half profit drops 35% on daigou disruption

Heather du Plessis-Allan Drive

Play Episode Listen Later Feb 25, 2021 2:58


A2 Milk's share price dropped sharply after the company reported a drop in first half earnings.By late morning, the stock was down $1.97 or 17.7 per cent at $9.16.The company earlier said its net profit dropped by 35 per cent to $120m in the first half due to Covid-19 disruption in the unofficial daigou trade into China, and the flow-on impact of that on cross-border e-commerce channels.At an operating level, a2 Milk's EBITDA dropped by 32.2 per cent to $178.5m.Revenue eased by 16 per cent to $677.4m, slightly better than its December guidance of $670m.A2 Milk's EBITDA margin came to 26.4 per cent, a touch down on its guidance of 27 per cent.Looking ahead, a2 Milk said it expected its revenue to come in at the bottom of a previously advised $1.4b to $1.55b range for the year to June.Its EBITDA margin forecast for the year was pitched in a range of 24 to 26 per cent, down from its previously advised range of 26 to 29 per cent.Inventory at the end of the six months came to $198.6m, $51.2 million higher than at the end of 2020, and the consequence of managing the uncertainties and complexities of Covid-19 and its impact on supply chains.The alternative milk company, which has appointed David Bortolussi as its new chief executive to replace the outing Geoff Babidge, said it had been a challenging first half, with revenue falling by 16 per cent."This was driven by performance through the daigou and cross-border e-commerce (CBEC) channels being significantly impacted due to disruption resulting primarily from Covid-19 related issues," the company said."This was partially offset by another period of strong growth for China label infant nutrition products, with sales of $213.1m, an increase of 45.2 per cent."Further growth in the liquid milk businesses in both Australia and the USA was achieved.Australian sales were up 16.3 per cent to $86.9m.Changes in the approach in the United States, focusing more on affordable premium pricing, resulted in sales increasing 22.0 per cent, driven by improved in-store sales in established stores as well as an expanded store footprint.A2 Milk balance sheet remained in a strong position with no debt and a closing cash position of $774.6m.The cash position was $79.5m lower than June 2020 due to negative operating cash flow, participation in the recent Synlait capital raising and the acquisition of the Kyvalley milk processing facility.text by Jamie Gray, NZ Herald

CommSec
The A2 Milk Company’s Half Year Result 25 Feb 21: A2M profits slide as border closures hurt daigou channel

CommSec

Play Episode Listen Later Feb 25, 2021 2:12


Dairy group A2 Milk (A2M) posted a 16% slump in revenue and 35% tumble in half-year earnings as COVID-19 restrictions continued to weigh on its key daigou channel. The results were slightly below the expectations of three analysts surveyed by Bloomberg. Revenue was largely in-line with the company’s own downwardly revised revenue guidance provided on 18 December, when it flagged revenue in the order of $670m and an EBITDA [earnings before interest, tax, depreciation and amortisation] margin of ~27%.  This report is approved and distributed in Australia by Commonwealth Securities Limited ABN 60 067 254 399, AFSL 238814 (CommSec) a wholly owned but non-guaranteed subsidiary of Commonwealth Bank of Australia ABN 48 123 123 124, AFSL 234945 (the Bank). The Bank and its subsidiaries have effected or may effect transactions for their own account in any investments or related investments referred to in this report. This report is not a recommendation to buy, sell or hold any securities or financial products, and has been prepared without taking account of the objectives, financial or taxation situation or needs of any particular individual. For this reason, any individual should, before acting on the information in this report, consider the appropriateness of the information, having regard to the individual's objectives, financial or taxation situation and needs and, if necessary, seek appropriate professional advice. This report is produced by Commonwealth Research based on information available at the time of publishing. We believe that the information in this correspondence is correct and any opinions, conclusions or recommendations are reasonably held or made as at the time of its compilation, but no warranty is made as to accuracy, reliability or completeness. To the extent permitted by law, neither the Bank nor any of its subsidiaries accept liability to any person for loss or damage arising from the use of this report.

China Paradigms
Ep 123: Representing niche beauty brands in China

China Paradigms

Play Episode Listen Later Jan 6, 2021 79:11


We interview Jean-Philippe Benoist, Founder and CEO at GED. GED helps establish cosmetics brands on eCommerce platforms in China and helps them drive sales in the Chinese market. Their services include both distribution and marketing. So what is GED’s winning formula for brand integration on the Chinese market, which products tend to sell the fastest, and what are the pricing challenges when transitioning a product from the foreign market to the Chinese market? Find out the answers to these questions and more in this new China Paradigm podcast. 00:00 Intro 1:12 Guest introduction 14:29 GED - company size and services 17:59 What does the price point look like when GED buys products from brands they want to be in business with? 21:29 What is GED's business model? 26:58 Does GED tolerate Daigou trade? 28:31 What is typically the initial cost for GED to start distributing a new brand and how high was the very first funding to start the company? 31:31 What would be the characteristics of brands that would have the potential to be big in China, in Jean-Philippe Benoist's point of view? 34:04 What revenue should a brand earn on their original territory before considering selling products in China? 37:08 The Quick Win Formula for successful branding in China 42:34 Using networks of KOLs to find out if the product could be a winner 45:20 How has the beauty market evolved in China from Jean-Philippe Benoist's perspective? 51:30 How does GED handle competition from already established brands when introducing a new brand of make-up in China? 55:46 Which products from the make-up sector have the most momentum in China right now? 58:19 Why is festival promotion a phenomenon in China? 1:03:18 Is live streaming part of the market strategy for GED? 1:07:56 What books have inspired Jean-Philippe Benoist the most in his entrepreneurial journey? 1:12:19 What unexpected success and failure has Jean-Philippe Benoist witnessed in China? 1:16:44 Why does Jean-Philippe Benoist not have a Linkedin page? 1:18:30 Outro Learn more about GED: https://www.gedchinabeauty.com Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms. #ChinaParadigm #BeautyBrands #CosmeticsBrands

Inkstone
Why Chinese people use ‘surrogate shoppers’ to buy stuff from abroad

Inkstone

Play Episode Listen Later Oct 27, 2020 5:05


Daigou, or “surrogate shoppers” in Chinese, are professional shoppers who buy luxury and everyday goods from abroad for customers in China. But their business is threatened by regulations and travel restrictions.

Between the Bells
Morning Bell 29 September

Between the Bells

Play Episode Listen Later Sep 28, 2020 3:56


The Aussie market is eyeing a 0.6% or 38-point lift following U.S. rally. Equities rallied for the second session, and started a brand new week in the green, with banking stocks leading the rally. Elsewhere on the street, other deals were being made, which boosted sentiment. Devon Energy and WPX Energy announced their merger is progressing, which sent their shares over 11% higher. The S&P500 rose 1.6%, while the Nasdaq ended rose 1.9%.What to watch today?The oil price lifted 0.8% to US$40.58, and gold gained 1.1% to US$1,886Following the Federal government's plan to invest $800 million in improving the government's digital technologies, and digital face recognition, it's worth looking at artificial intelligence and face recognition companies. A company to watch in this space is Appen (ASX:APX) and BrainChip (ASX:BRN) that was just added to the tech index.Companies going ex-dividend today include Centuria Industrial REIT (ASX:CIP), Charter Hall Long WALE REIT (ASX:CLW), Cromwell Property Group (ASX:CMW), Centuria Office REIT (ASX:COF), Meridian Energy (ASX:MEZ) and Kirkland Lake Gold (ASX:KLA). Trading ideas:Downer EDI (ASX:DOW) was upgraded to a Buy by UBS with a new $5.00 target. The reason for upgrade is its restructure will deliver $300 million in enhanced cash flows, boosting its yield.The a2 Milk Company (ASX:A2M) was downgraded by Bell Potter to a Sell with a $13.75 target. Revenue is expected to fall with no recovery in the Daigou channel expected yet.Afterpay (ASX:APT), FlexiGroup (ASX:FXL) and Pental (ASX:PTL) are all giving off bullish charting signals - according to Trading Central. Of those Afterpay's (APT) fundamental calls mirroring Trading Central's technical analysis, saying it's shares could rally to $102 to $107, over the next 22 days. Morgan Stanley targets $101 and Bell Potter targets $99.10. 

Marketing Oops! Podcast
China Market Insights EP.13 เรียนรู้ “ระบบโลจิสติกส์” ส่งสินค้าจากไทย ไปจีน วิธีไหนเร็ว ง่าย และคุ้ม

Marketing Oops! Podcast

Play Episode Listen Later Jul 6, 2020 14:45


China Market Insights Episode 13 ว่าด้วยเรื่อง “ระบบโลจิสติกส์” หลากหลายวิธีส่งสินค้าจากไทย ไปจีนว่า วิธีไหนส่งได้เร็ว ง่าย และคุ้มค่า ?!การขายสินค้าไปยังประเทศจีน ใช่ว่าจะมีแต่ผ่านช่องทาง “อีคอมเมิร์ซ” เท่านั้น ยังมีอีก 2 วิธีที่ผู้ประกอบการธุรกิจ หรือแบรนด์นิยมใช้กัน คือDaigou (代购) รับฝากหิ้วสินค้าจากต่างประเทศ เข้าจีนใช้ Distributor ในจีนขณะที่ “โลจิสติกส์” ใช้ขนส่งสินค้าจากไทย ไปยังจีน ประกอบด้วย- “เรือ” ค่าส่งถูก แต่ใช้เวลานาน- “เครื่องบิน” แพง แต่เร็ว- “ทางรถ” ค่าส่งถูก แต่ใช้เวลา และเสี่ยงสินค้าถูกกัก เพื่อตรวจสอบทั้งตู้คอนเทนเนอร์

My Social Experience
I Daigou, un esempio di influencer marketing in Cina

My Social Experience

Play Episode Listen Later Apr 30, 2019 8:26


Lo sviluppo dell'influencer marketing in un ecosistema chiuso, la Cina ha visto nascere figure particolari come quella del Daigou, figura di fiducia che compra prodotti all'estero per cittadini cinesi.

My Social Experience
I Daigou, un esempio di influencer marketing in Cina

My Social Experience

Play Episode Listen Later Apr 30, 2019 8:26


Lo sviluppo dell'influencer marketing in un ecosistema chiuso, la Cina ha visto nascere figure particolari come quella del Daigou, figura di fiducia che compra prodotti all'estero per cittadini cinesi.

SBS Finnish - SBS Radio Finnish
What is behind China's seemingly insatiable appetite for imported baby formula? - Miksi kiinalaiset kuluttajat haluavat näennäisesti rajattomasti Australialaista äidinmaitokorviketta?

SBS Finnish - SBS Radio Finnish

Play Episode Listen Later Jan 27, 2019 9:05


Chinese consumers don't trust Chinese-made baby formula, leading buyers to look overseas for products and contributing to the rise of the Daigou buying agents. - Kiinalaiset kuluttajat eivät luota oman maansa tuottajiin mikä on johtanut siihen että äidinmaitokorviketta haetaan muualta ja minkä seurauksena on syntynyt ostoagenttien ammattikunta joita kutsutaan nimellä Daigou. Nämä jopa ostavat kauppojen hyllyt tyhjäksi heti kun kauppaan ilmestyy haluttua tavaraa.

China Influencer Marketing Podcast
CIM Episode 032: The Daigou-Style Cross-Border E-commerce Platform That Does Your Influencer Marketing For You, w/ McDavid Stoddard and Yi Li of Beyond 别样

China Influencer Marketing Podcast

Play Episode Listen Later Oct 3, 2018 54:55


[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="3_4" layout="3_4" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" […]

China Influencer Marketing Podcast
CIM032: The Daigou-Style Cross-Border E-commerce Platform That Does Your Influencer Marketing For You, w/ McDavid Stoddard and Yi Li of Beyond 别样

China Influencer Marketing Podcast

Play Episode Listen Later Oct 3, 2018 54:54


Our guests today are McDavid Stoddard, Director of Merchant Partnerships and Yi Li, Marketing Director from the cross-border e-commerce platform Beyond别样.   Beyond hasn’t been discussed much in Western media, but they are definitely worth paying attention to! They have 1M MAU are working with some big names such as Alexander Wang, Lord & Taylor, Everlane, Harrods and many other brands.   In the first half of the episode we discuss their unique business model and the pain points it solves for Chinese consumers. Then in the second half of the interview we learn about their marketing and content creation. Part of Beyond’s unique selling proposition is that they have an in-house content creation team that publishes daily original content on the app, sharing new products, styling tips, and educating consumers about the brands they work with. According to Beyond, the average user spends 25 minutes each day browsing their content. In addition to creating their own content, the team also helps brands partner with Chinese influencers on a variety of platforms including Weibo, WeChat, and Bilibili.   Yi relays her experiences with influencer marketing and at the very end of the podcast she shares some really interesting thoughts regarding the growing trend of celebrities making influencer-like content and whether it’s better to work with celebrities or influencers.     Guests: McDavid Stoddard, Director, Merchant Partnerships   Yi Li, Marketing Director   Border X Lab website     Host: Lauren Hallanan Website: www.laurenhallanan.com LinkedIn: https://www.linkedin.com/in/lauren-hallanan/ Medium: www.themeetgroup.com/blog  WeChat ID: h1212118514   Mentioned in the Episode: The Cross-border App Modernizing ‘Daigou’ for Chinese Shoppers   Four Cross-Border E-Commerce Platforms Luxury Brands Should Consider     Thanks to our sponsors PARKLU: www.parklu.com and The Meet Group www.themeetgroup.com/blog    For additional information and show notes head over to www.chinainfluencermarketing.com     If you like this podcast and know someone who might find it interesting, please share!   

Digital Marketing Leaders Podcast
Building a Global Brand with Radek Sali, ex-CEO of Swisse

Digital Marketing Leaders Podcast

Play Episode Listen Later Oct 1, 2018 22:27


In this episode, Mike sits down with Radek Sali, former CEO of Swisse. Tune in to hear his insights on mass media marketing, influencers and the Daigou market in China.

China Influencer Marketing Podcast
CIM Podcast Episode 003: Selling Milk to Chinese Moms, Why Trust is Crucial in the Daigou Industry, and the Power of 1,000 True Fans with Aussie Dad Tom Shanahan

China Influencer Marketing Podcast

Play Episode Listen Later Nov 16, 2017 71:01


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The Money Cafe with Kirby and Kohler
Bitcoin spivs go marching in. Why Jessica Rudd is a daigou queen. Could Chinese tourists replace coal mines?

The Money Cafe with Kirby and Kohler

Play Episode Listen Later Nov 16, 2017 26:02


When you can't wear bitcoin, what's it alternate use as a store of value? Ideology, says Alan Kohler in this week's Money Cafe. Also discussed: Jessica Rudd's stellar retail success in China, and the wave of Chinese tourists that have yet to reach Australian shores.   See omnystudio.com/listener for privacy information.

China Influencer Marketing Podcast
003: Selling Milk to Chinese Moms, Why Trust is Crucial in the Daigou Industry, and the Power of 1,000 True Fans with Aussie Dad Tom Shanahan

China Influencer Marketing Podcast

Play Episode Listen Later Nov 16, 2017 71:00


If you follow ecommerce in China you’ve probably heard the word daigou. A Daigou is a grey market agent who helps people purchase products from other countries and ships them back to China. Today we’re going to talk to Tom Shanahan, known to his fans as “Aussie dad Tom”, who, has created a booming daigou business by turning his social media followers into loyal customers. Over the last four months since he started the business he has generate pretty significant revenue. We go into detail during our chat and tom even shares specific numbers. *Note: Numbers mentioned during podcast are RMB, not AUD.  What’s most impressive is that Tom has done all this with a relatively small following of about 40,000 fans. Recently he was invited to attend the 2017 Alibaba ecommerce summit in Australia as an influencer and daigou expert. During the event he had the opportunity to participate in a live stream with the Victorian minister of innovation and Small Business as well as the head of Alibaba Australia. For anyone interested in how the daigou business works, you’ve got to listen to this episode. In addition to running his daigou business, tom is also starting to work with Chinese businesses and tourism boards, creating content which simultaneously promotes travel and local Australian products.   Guest: Tom Shanahan Meipai ID: 1063468438 WeChat: tomtangmu LinkedIn Website: aussiedadtom.com   Host: Lauren Hallanan Website: laurenhallanan.com LinkedIn: https://www.linkedin.com/in/lauren-hallanan/ Instagram: @laurenleren    Articles on the Daigou Industry: We take you inside the Chinese ‘daigou’ craze MEET SHOPSHOPS, AN INTERACTIVE, ONLINE RETAIL EXPERIENCE FOR FASHION-SAVVY CHINESE CONSUMERS THE DAIGOU EFFECT: HOW BRANDS CAN BREAK DOWN CHINESE BORDERS AND DRIVE GROWTH Korean Duty-Free Shop Sales Increase Due to Illegal Daigou Shoppers   For additional information and show notes head over to www.chinainfluencermarketing.com   If you like this podcast and know someone who might find it interesting, please share! 

Digital China: the Podcast for Western Marketers with a Chinese Audience

Welcome to the episode 1 of the Digital China Podcast! I’m your host Simon Young from syENGAGE. Digital China is for western marketers with a Chinese audience. China presents unique challenges to marketers because of these 3 barriers: Language – there is zero similarity between Chinese and English Culture – in 5000 years of history,... Continue Reading → The post DIGITAL CHINA #1: What is a Daigou appeared first on FIR Podcast Network.