Experiential Alchemy is powered by Agency EA, a full service brand experience agency in the heart of Chicago. In each episode, President Rick Cosgrove and Chief Development Officer Lucy Stratton chat with brand-side leaders in tech, sports, e-commerce and
In our first episode recorded in-person at Studio Sage's new podcast room, we talk to Charlie Eder, Senior Director, Global Events and Experiential Marketing at Yahoo (and formerly a producer with us at Agency EA!), about the differences between being agency-side vs. brand-side, advice he'd give to his younger self, and dream Bridgerton-style activations.
We chat with Jessica Jennings, Associate Director of Experiential Marketing at Cameo, about her extensive background in entertainment marketing, how she's building an experiential and events strategy from the ground up in her new role, and why the Island Boys are a Cameo favorite right now.
We talk to Beth Malafa, Senior Director of Marketing, Global Events & Brand Partnerships at Under Armour, about her background in sports marketing, changes she's seen in experiential, and how she's navigated being a woman in a male-dominated field — with some sidebars about event horror stories, risk-taking, and celebrity anecdotes along the way.