Podcasts about brand partnerships

Ever wondered what it's really like to turn your passion for food and travel into a thriving online brand? In this episode, I sit down with Catherine Whild, known as @traveltothefridge, to get an unfiltered look at her journey into creating food content, from landing paid brand deals to amassing tens of thousands of loyal followers, all while navigating a full-time job. Catherine shares: The honest realities of building a content brand from scratch Her strategies for going viral, growing a community, and getting noticed by top brands (even before hitting 5K followers!) The behind-the-scenes tactics for content creation, monetisation, and negotiating with brands How to find your creative voice, stay authentic, and handle the challenges of the creator economy Real stories of wins, setbacks, and lessons learned, all served up with a conversational, relatable vibe Whether you're an aspiring creator, a business owner, or just love hearing inspiring journeys, this episode is packed with actionable takeaways and a healthy dose of motivation.  Chapters 00:00:00 Introduction 00:01:57 Blind Ranking Desserts 00:04:19 Catherine's Journey From Uni to Content Creation 00:11:43 Growth on Social Media and Getting Noticed 00:14:36 Instagram vs TikTok: Strategies and Trends 00:20:09 Monetisation: Turning Passion into Income 00:24:15 Collaboration, Negotiation, and the Creator Community 00:31:14 Content Creation Process and Style 00:41:58 Viral Posts, Repurposing Content, and Analytics 00:52:14 Brand Partnerships and Managing Paid Work 01:16:50 Community Building and Audience Engagement 01:20:01 Hidden Gems and Food Recommendations 01:28:12 Myths, Health, and the Realities of Food Content 01:38:20 Quick Fire Round and Closing Reflections

While we are traveling we wanted to repost one one our most listened to episodes! There is a LOT that goes into partnerships and maintaining brand relationships within collaborations. In this episode, we're talking about the key parts to this, in our opinions, that will make you stand out and secure potential longer term collaborations or better brand relationships along the way. Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

As healthcare technology leaders navigate an increasingly crowded digital landscape, the temptation to leverage influencer marketing for B2B reach is growing. However, healthcare's unique regulatory environment and trust requirements demand a fundamentally different approach. Join Megan Antonelli as she reconnects with fellow Vassar alumna Danielle Wiley, founder and CEO of Sway Group, to explore why most sponsored content fails healthcare organizations and how to build authentic, compliant influencer partnerships that drive real clinical adoption and stakeholder trust in our post-platform world.Build authentic influencer partnerships based on genuine product experience to create content that actually drives B2B conversions.Shift from platform-dependent strategies to owned media relationships as social algorithms become increasingly unpredictable.Focus on long-term brand advocacy over transactional sponsored posts to maximize ROI in professional service markets.Leverage LinkedIn's professional network strategically by partnering with industry experts rather than chasing generic engagement metrics.Danielle Wiley, Founder & CEO, Sway GroupMegan Antonelli, Founder & CEO, HealthIMPACT Live

In this inspiring episode, host Allison Walsh welcomes Sara Stefanik—Director of Influencer Partnerships at Mom 2.0 and BabyCenter—to discuss what it really takes to build a brand that feels aligned, impactful, and positioned for long-term success.With over 15 years of experience in digital media and influencer strategy, Sara shares the behind-the-scenes insights of what top creators do differently, how to land meaningful brand partnerships, and why purpose is your most powerful business tool. Whether you're just starting out or scaling your platform, this conversation is packed with real talk, tactical advice, and encouragement for every stage of your journey. 

Ally and I dive into a never-before-discussed topic for Marketing Happy Hour - Partner Marketing. Ally discusses how her career led her to lead the first Partner Marketing function at TIDAL and how industries are recognizing Partner Marketing as a vital piece of the marketing ecosystem. We discuss the nuances between Partner Marketing and Brand Partnerships, how Partner Marketing can serve as an integral piece of the customer journey and the latest trends in the space.Key Takeaways:// Partner marketing is the creation and execution of a broad marketing strategy where two or more brands work together to promote each other's products, services, or brands. It can include co-branded campaigns, affiliate programs, distribution partnerships, or shared content.// Think of partners as an extension of your brand and your team. Treat them as key brainstorming and thought partners to enhance your campaign strategies. // Innovative cross-industry collaborations and differentiating your partner marketing channel mix to reach niche audiences are the leading trends in 2025.Connect with Ally: LinkedIn / Instagram____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this engaging conversation, Luzy and Lucia Diaz explore the themes of being child-free, the creative journey, financial independence, and the societal pressures surrounding parenthood. Lucia shares her personal experiences, including her creative pursuits, the impact of her family's expectations, and the importance of supportive partnerships. They discuss the challenges of navigating student loans, the definition of wealth, and the significance of celebrating Latina stories and achievements. The conversation emphasizes the value of options and freedom in life choices, particularly for women. Episode Highlights: 00:00 Introduction to Child-Free Conversations 00:35 Lucia's Journey and Creative Pursuits 02:56 Overcoming Creative Doubts and Financial Realities 09:13 Navigating Student Loans and Education Choices 14:14 Conversations About Parenthood and Personal Choices 14:27 The Impact of Miscarriages on Family Expectations 17:45 The Challenges of Parenting and Societal Pressures 21:08 The Importance of Supportive Partnerships 24:58 Defining Wealth and Freedom 30:22 Celebrating Latina Stories and Achievements Ready to increase your net worth by $20K or more? Join The Say Hola Wealth Academy — our signature program where we help first-gen wealth builders grow their wealth through salary negotiations, career pivots, mindset coaching, and smart investing. ✨ If you're ready to rewrite your money story and step into your financial power, this is for you. Join today at https://sayholawealth.com/academy   ✨ Enjoyed this episode? Don't forget to subscribe, leave a five-star review with your biggest takeaway, and share this video with another poderosa Latina ready to launch her dream.

Inclusive marketing isn't a tactic—it's a thread that should run through every part of your marketing mix, including your brand partnerships. In this episode, I sit down with Jake Schonberger, Head of Brand Partnerships at Beehiv, to explore how brands are taking a more inclusive approach to partnerships to connect with a broader, more diverse audience. You'll walk away with fresh ideas, real examples, and insights to make your next collaboration more impactful—and more inclusive. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Beehiv - https://www.beehiiv.com/

SummaryIn this episode, Dr. Joyce Park shares her journey as a board-certified dermatologist and social media influencer, discussing her unique path into teledermatology and the challenges of balancing motherhood with her career. She reflects on the evolution of her practice, the importance of social media in driving patient engagement, and the realities of outsourcing childcare. Dr. Park emphasizes the need for women to redefine success and not be afraid to take non-traditional paths in their careers.TakeawaysDr. Joyce Park is a board-certified dermatologist with a teledermatology practice.She began her journey in social media in 2011, initially as a blog.Her telehealth practice allows her to balance work and motherhood effectively.Social media drives all her patients, eliminating the need for traditional advertising.Dr. Park emphasizes the importance of flexibility in her career to spend time with her children.She discusses the challenges of maternity leave in the medical field.Outsourcing childcare is essential for working mothers to maintain balance.Dr. Park is launching a new haircare line, focusing on specific conditions.She believes in the importance of training the next generation of men to share household responsibilities.Success in medicine should not be defined by traditional metrics but by personal fulfillment. Connect with Moms of Medicine:- Instagram @moms_of_medicine- Momsofmedicine@gmail.comConnect with Dr. Joyce Park:- Instagram @teawithmd- teawithmd.comkeywordsdermatology, telehealth, motherhood, social media, skincare, haircare, women in medicine, work-life balance, parenting, entrepreneurshipSupport the show

In this episode of Campaign Chemistry, Kirshbaum discusses the evolving landscape at the intersection of music and advertising. He highlights the rise of niche artists and "third places," the current state of messiness when it comes to AI and copyright and music festivals like Governor's Ball turning into "brand ball." The discussion also covers successful brand activations during events like Record Store Day and Super Bowl, as well as predictions for 2026.Key Takeaways The music industry, much like the ad industry, is shifting towards niche interests, artists and genres.Vinyl sales are increasing, even among consumers without record players.AI is becoming a tool for artists, not a replacement.Record Store Day has become a significant cultural event amongst beer brands like Dogfish Head and Coors Light.Super Bowl performances can significantly elevate an artist's profile, as seen in Kendrick Lamar's continued rise in mainstream culture.Key sound bite"Budweiser's [One Second Ads] campaign didn't move the needle."Chapters00:00 Introduction to the Intersection of Music and Advertising02:46 Trends in the Music Industry05:31 The Role of AI in Music Creation08:39 Ethics of AI and Music Rights11:14 Record Store Day and Brand Activations14:06 The Impact of Super Bowl Performances16:44 Future Trends in Music and Marketing AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

“Digital out-of-home is where attention lives. It's unskippable, brand-safe, and contextually relevant—right when and where people are most engaged. If your brand isn't showing up in high-dwell environments, you're missing a powerful and measurable way to connect.” That's a quote from Peter Schofield, VP of Partnerships at Atmosphere TV, and a sneak peek at today's episode.Hi there, I'm Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe and stay ahead of your competition today.In The Last Untapped Channel: Driving Precision, Attention, and Revenue with Smart Digital Out-of-Home, I sit down with Peter Schofield. He's the VP of Brand Partnerships at Atmosphere TV. We explore how digital out-of-home advertising has evolved into one of the most targeted, high-impact channels in modern media. From smart targeting and unskippable content to real-world attribution and creative flexibility, Peter breaks down how brands are turning physical spaces into revenue-generating media environments.Be sure to stay tuned until the end, where Peter shares how top brands are using API-powered digital out-of-home to personalize in-the-moment engagement at scale. Let's go!Kerry Curran, RBMA (00:01.698)So welcome, Peter. Please introduce yourself and share your background and expertise.Peter Schofield (00:07.960)Thanks, Kerry. I'm excited to be here today. I'm Peter Schofield, VP of Brand Partnerships with Atmosphere TV. I've been in the marketing and advertising space for the better part of 30 years. I've always been curious about human behavior, social sciences, marketing, and advertising—connecting brands with people and people with people. That always puts you at the front of technology and innovation. So I've always been excited about that, and that's where I've spent most of my adult career.Kerry Curran, RBMA (00:41.112)Excellent, great. I'm excited to dive into your area of expertise. When we first met and dove into Atmosphere TV and your capabilities, I got really excited about the unique aspect of connecting consumers with brands and helping brands with their narrative and storytelling. So, excited to dive in. Talk about out-of-home—what trends are you seeing and hearing today?Peter Schofield (01:18.670)Sure. The out-of-home market, specifically the digital out-of-home market, is certainly thriving. The extraordinary reach, context, and impact of digital out-of-home are literally reshaping consumer engagement. Brands and agencies looking to move the needle are tapping into screens and spaces that have been previously overlooked, undervalued, or underutilized.Peter Schofield (01:48.192)Three key elements that are a consistent part of the narrative—what folks are looking for in their investment—are efficacy, deliverability, and accountability. Out-of-home provides all of those.Kerry Curran, RBMA (01:59.448)Definitely. I think the advent and growth of digital out-of-home really revamped and breathed new life into what we knew as traditional billboards, bus stops, etc. It's very cool to see the evolution and the more advanced targeting capabilities.Peter Schofield (02:26.644)It is sophisticated now. It's not your father's billboards, as they say, right? It's the optimal blend of scale, mass reach, and local precision. Brand-safe channels are really making this a distinguished place to market, for sure.Kerry Curran, RBMA (02:45.142)Yeah. How are you seeing that increased interest in out-of-home as part of the media mix?Peter Schofield (02:51.706)I think folks are recognizing it as a real opportunity to align messaging with not only what people are doing, but why they're doing it. At the neighborhood level, we can connect with what people are doing, how they're feeling, and what they're experiencing in real time—where they live, work, and play. It's inherently location-based and enhanced significantly by contextual targeting. That's where companies like Atmosphere really come into play.Kerry Curran, RBMA (03:26.784)Definitely. There are so many stats that prove the engagement and growth opportunity. I know you had some from eMarketer. Want to dive into those?Peter Schofield (03:40.846)Yes. In 2024, out-of-home revenue in the U.S. was just over $9 billion—a 4.5% increase from 2023. More notably, digital out-of-home, where I focus, represented about 34% or $3 billion of that market, also growing 4.5% year-over-year.Kerry Curran, RBMA (04:30.104)Definitely. With location targeting and dynamic creative, it's a perfect blend of niche targeting and visual storytelling.Peter Schofield (04:56.696)Absolutely. One person described it as, “Out-of-home is where attention lives.” It lets marketers deliver the right message at the right moment—contextually relevant, unskippable, and effective.Kerry Curran, RBMA (05:11.700)Right—and you can't skip an ad when it's in a waiting room or gym. It captures attention in a way digital often can't.Peter Schofield (05:25.230)Exactly. It's never been more measurable, creative, or smarter. The relevance and flexibility are a huge appeal. With tools like audience data, dayparting, mobile IDs, and foot traffic studies, we now provide insights that were previously out of reach in traditional out-of-home.Thanks for tuning in to Revenue Boost: A Marketing Podcast. If today's episode sparked ideas, gave you new tools, or made you think differently, don't keep it to yourself—share it with your team or your LinkedIn network. And don't forget to subscribe so you never miss a future episode. For more growth insights, visit revenuebasedmarketing.com, and keep pushing the boundaries of what's possible in marketing. See you next time. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

On today's episode, I'm joined by Misha Sher, Global Head of Sport, Entertainment and Culture at WPP, and one of the most respected voices in the intersection of sport, creativity, and brand strategy.Misha has spent the last decade helping some of the world's biggest brands, from Toyota to eBay, connect with culture through sport. He's also worked directly with global icons like Pele and Mesut Özil, helping turn talent into brands that last far beyond the pitch.In this conversation, recorded at the Johan Cryuff ArenA in Amsterdam during Soccerex Europe, we explore what great sponsorship really looks like in 2025, why it's no longer about exposure, but experience, and how WPP works with both talent and brands.Timestamps2:00 - Misha's Career Journey4:00 - The Importance of Networking06:00 - Working with Pele: Challenges and Insights10:00 - Building a Personal Brand15:00 - Athletes Leveraging Media19:00 - Brand Partnerships and Strategies23:00 - Working with Alessia Russo27:00 Case Studies: eBay and ToyotaConnect with Misha on LinkedIn - ⁠Here⁠ Connect with Andy on LinkedIn - Here

It's a great pleasure to hear from Hannah Gregory this month. Hannah began her career working at a fashion magazine publisher in their advertising sales team. She then moved to a business and finance newspaper to work in their brand partnerships team. 3 years ago, Hannah made the jump out of the corporate publishing world, joining a start-up (dedicated to empowering women, businesses, and female entrepreneurs) as their Strategic Partnerships Director. She kindly speaks to us 8 months into her maternity leave.Hannah discusses how coaching helped her understand what the key priorities were for her when considering a change in career. It became apparent that her goal to start her own fashion business might need to wait - sometimes it's just a matter of timing. In the meantime, Hannah found a way to have purpose, autonomy, and creativity in her career by working for a company she really believes in, in a role where she can see the real difference it makes for female founders. Hannah's story is a great example of how a shift in career doesn't always have to be huge to feel meaningful. Sometimes it's simply a change of industry or skill set that's needed.

How did a simple t-shirt brand built on optimism grow into a $150 million business? Life Is Good president Tom Hassell shares how the company reshored production, adopted print-on-demand, and stayed committed to purpose-driven growth.For more on Life Is Good and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this insightful episode of the Inner Edison Podcast, host Ed Parcaut sits down with Jared Jennings, the founder of Phantom Brands, to dive into the realities of starting and scaling a successful e-commerce and streetwear business. Discover how Jared transitioned from corporate sales to entrepreneurship, the hard-earned lessons from launching his own clothing brand during the pandemic, and the power of networking in the apparel industry. Jared also reveals the pitfalls he faced—from manufacturing headaches to a major social media hack—and how those tough moments became stepping stones to building a thriving business model now helping professional athletes and influencers establish their own brands. If you're curious about what it really takes to run an e-commerce company, build authentic partnerships, and turn setbacks into growth, this episode is packed with practical advice, candid stories, and entrepreneurial wisdom you won't want to miss. Listen now for actionable insights and inspiration on building your own brand, with real talk about all the challenges, risks, and victories along the way. **Contact Ed Parcaut:** -

In this episode, we're joined by Aimee Baller, Head of Partnerships, West & Central at Overwolf—the engine behind the gaming creator ecosystem that's reshaping how brands connect with modern audiences. Aimee reflects on her path into gaming as the first female leader on Overwolf's Brand Partnerships team, exploring the power of in-game advertising, why brands can't ignore gaming culture, and how Gen Z is rewriting the rules of media. She also offers thoughtful insights on mentorship, leadership, and creating space for other women in male-dominated industries.Episode HighlightsHow Aimee helps brands like Slim Jim and Smucker's enter the gaming space with impact and intention.The truth about modern gamers—and why 40% of Overwolf's audience is female.Why gaming is no longer niche and how brands can meet consumers where they actually are.What moment-triggered ads are and why they generate up to 70% brand recall.The rise of Gen Z as creators and why they want to shape the plot, not just watch it.Why Aimee believes women don't need to wait until they feel “ready” to lead.How gaming can be an additive—not disruptive—space for advertisers.Aimee's perspective cuts through the noise—offering real-world advice for anyone navigating today's fast-moving landscape of culture, technology, and consumer connection.Links and Resources Connect with Aimee Baller on LinkedInConnect with Overwolf on LinkedInLearn more about OverwolfWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! *Connect with us on Instagram, FB & Twitter @shespeaksupContact us at podcast@shespeaks.comWATCH our podcast on YouTube @SheSpeaksTVWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

After a six-month hiatus, I'm back — with clarity, vulnerability, and a few dating disasters worth laughing over. In this deeply honest episode, I open up about what nine months of alcohol-free dating has taught me about my patterns, self-worth, and the kind of love I'm truly seeking.From chasing emotionally unavailable partners to realizing how many first dates feel like monologues, I reflect on the painful, funny, and unexpectedly healing parts of modern dating — sober. I share the inner shifts I've experienced, why temporary highs are no longer worth the crash, and how every relationship (or lack thereof) is a mirror guiding me back to myself.Whether you're sober-curious, dating, single, or simply doing the deep work of healing, there's something in this episode for you.  Key Takeaways:The impact of sobriety on clarity, patterns, and emotional availability in datingWhy we chase temporary highs and what that reveals about unresolved woundsHow to break the cycle of seeking worth through conquestThe subtle (and not-so-subtle) red flags that become obvious when you're soberThe emotional toll of performative dating culture and one-sided conversationsHow dating is a mirror for our deepest insecurities — and our growthThe importance of staying grounded in your worth regardless of someone else's attentionCheck out my book, Struck Inside Out: Essays, Meditations, and Poetry to Help You Heal Heartbreak, Embrace Change, and Love Yourself: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.amazon.com/Struck-Inside-Out-Meditations-Heartbreak/dp/B0BP4D8MTT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Struck Inside Out Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.amazon.com/Struck-Inside-Out-Meditations-Heartbreak/dp/B0CPYW3JPM/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify Writing Playlist: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/playlist/7BRDzK21DbrIEadQdjoPjR?si=0f9ec1aaddfd4e52⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Danielle:Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/struckinsideout⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@struckinsideout?_t=8jItIyuhHHa&_r=1⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/danielle-bertoli-6015889b/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Struck Inside Out Merch:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.struckinsideout.com/shop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Partnerships: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.struckinsideout.com/partnerships⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for my newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.struckinsideout.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insight Timer Meditations: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://insighttimer.com/daniellebertoli⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Audio Producer: Owen KellyFollow Owen on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/mixedbyowen_?igsh=ZzB1ZWdoOGd1aTV3⁠⁠⁠⁠

Dans cet épisode, Fanny Lebizay, directrice associée du pôle Brand Partnerships pour les marchés francophones chez Fever, nous dévoile les coulisses d'une stratégie où l'expérience est reine. Plus qu'une simple plateforme ou agence, Fever se positionne comme un producteur d'expériences et un acteur culturel à part entière, mêlant digital et présentiel pour générer émotion, engagement et impact. Ensemble, on explore les recettes du succès de formats comme Candlelight, la force du modèle glocal pour activer les marchés à l'international, et le rôle du sensoriel pour créer des souvenirs forts. Pourquoi l'événementiel est-il un levier stratégique pour les marques ? Comment en mesurer le ROI ? Et en quoi l'expérience phygitale répond-elle à la saturation du digital ? Fanny nous éclaire.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

This episode features Mason Breeding, a talent manager in the gaming creator economy, discussing how gaming influencers are changing digital marketing. He explains what brands get right and wrong when working with creators and stresses the importance of authenticity and community. Breeding also talks about the value of long-term partnerships and smarter ad strategies in gaming.

When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn't expect to spark a movement. Here's how she grew Uprisers into a purpose-driven streetwear brand that partners with national retailers and powers community change.For more on UPRISERS and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Send us a textKyle Muncy, Director of Brand Partnerships and Trademark Management at UConn, joins us to talk the latest craze around trading cards and collectibles. We talk the evolution of trading cards, the impact of NIL, and more.Your Other LeagueHot takes from a cast of relatable sports fans. Not famous, just fun.Listen on: Apple Podcasts Spotify

Think you need a massive following to land brand deals? Think again. In this episode, Christina and Corinne chat with Justin Moore of Creator Wizard about the real roadblocks creators face when it comes to partnerships. From overcoming mindset blocks to negotiation strategies that actually work, Justin shares his proven approach to building brand deals that last.LINKS MENTIONED IN THIS EPISODE:BOOK: https://www.sponsormagnet.com/********************************DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to  provide you with valuable content. Thank you for your support!********************************FULL SHOW NOTES: https://thesmartinfluencer.com/this-is-whats-really-holding-you-back-from-brand-partnerships/JOIN OUR COMMUNITY:https://www.facebook.com/groups/214681812013517https://www.instagram.com/thesmartinfluencer/Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts SpotifySupport the show

 WHAT WAS SAID “The era of followers is dead.”Urban Outfitters' Head of Brand Marketing and Communications, Cyntia Leo, wrote the obit for follower counts during one of the first sessions Monday morning: How Brands Are Winning With Creator-Led Strategies in 2025.“This is really a time about the algorithm,” said Cyntia. “Creators help us be in the algorithm, not just being in the platform.”The idea that follower count no longer holds the value it once did echoed throughout the week.Prop CEO Joseph Perelli drove the point home in a panel on creators and performance marketing: “Obsessing over followers is the biggest mistake marketers make.” Between fake followers, poor audience targeting, and limited organic reach, follower count is no longer a reliable metric — for creators or brands.Takeaway: If leadership still insists on hiring creators based on follower count, it's time to let them know the game has changed. Smart marketers are prioritizing deep content alignment and leveraging creator content for paid media opportunities.Now that our feeds have changed from who we're following, to what they're talking about, follower count matters less than a topic alignment, said Sprout Social Vice President, Outbound Product Management, Brittany Hennessy.Brittany pointed to Loewe and how they opted for the “cucumber guy,” TikToker Logan Moffitt, instead of a fashion or beauty creator when the company launched a cucumber-scented candle.There's a lot of conversation about topic-based marketing, agreed Nya-Gabriella Parchment, UTA's Head of Brand Partnerships.When you understand what your consumer is talking about, what they're truly interested in, what movies they're watching, what podcasts they listen to, that's when, “you can understand who's leading that conversation to tap into and work with,” Nya recommended.Takeaway: Topic alignment is another way of saying ‘Don't focus on follower count.' Instead, brands should prioritize creators who are actively driving conversations around consumer interests — like cucumbers.I got to speak with Lindsey Gamble and Adweek's Senior Tech Reporter, Kendra Barnett, on a panel titled: Creator Content Only Belongs on Social... Or Does It?Spoiler alert: Creators are being effectively deployed up and down the funnel and across every channel.“Creator-featured ads do much better,” echoed Snapchat's Global Head of Public Figures, Francis Roberts, during a panel on Building a Brand That Lasts.The benefit of creators isn't purely for advertising purposes. With more brands launching personality-first projects — like Substack newsletters — creators are becoming even more indispensable for their creative skills and audience insights: these are partners who understand the type of content audiences want to consume!Takeaway: You're not just paying for assets or access to an influencer's audience, said Lindsey: “What I'm really excited about is bringing them in as consultants, bringing them in as creative partners. That leads to more co-creation and collaboration, as opposed to just, ‘Here's a brief, go create a video.'“You want to lead with a content-first approach.”“Brands want to be humanized, and creators can help them.”

Togethxr is rewriting the playbook for women's sports media with storytelling, viral merch, and brand partnerships that drive real impact.For more on Togethxr and show notes click here.    Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Think a brand partnership is just a one-time gig? Think again!When you find the right brand partnership, it can be a win-win(win) for everyone involved! Early in my career, Apolis, a national retail brand, brought me in to customize their jute tote bags. When I started working with them, never could I have known the multi-beneficial aspects of our relationship.In this episode, I'm diving into how long-term collaborations fueled my creative business in the beginning and how you, too, can turn natural, organic networking into tens of thousands in revenue for your business. I'll share with you:Why your best business leads can come from the most unlikely of places (that have nothing to do with your industry!)How a single brand partnership can lead to consistent income, visibility, and opportunityThe ways my partnership allowed me to pay it forward and fuel other creative businesses beyond mineWays you can develop your own brand partnerships and where to look to find themIt's an amazing feeling when all parties involved grow and profit from a single relationship!And if you're interested in learning more about tote bag customization, I'm teaching all the tips and tricks I learned custom-making thousands of bags during the Hobbyscool Art of Expression Creative Summit May 13-15! Over 28 speakers will be teaching their unique creative trades over 3 days - including ME – for FREE! To learn more about it and sign up, visit https://programs.hobbyscool.com/ Hope to see you there!FREE WORKSHOP: “How to Become a Calligraphy Pro” Educational Workshop FOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy SUBSCRIBE: Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands.TakeawaysMany creators are lifestyle creators and chefs.We have many of the largest creators in the world.We are agnostic to the verticals.Creators drive outcomes for brands.We need to ensure that the creators are going to drive the most efficiency.Performance for brands is key.B2B creators are also included in our approach.Diversity in creator types enhances brand partnerships.The platform supports various creator verticals.Driving outcomes is the ultimate goal for creators.Chapters00:00Introduction to Agenteo and Arthur Leopold21:13The Evolution of Creator Marketing25:15Challenges in Creator Collaboration29:15The Role of Micro-Creators32:14Agenteo's Innovative Marketplace Solution35:24Future Trends in Creator Commerce38:25Closing Thoughts and Future Outlook

Long-term brand partnerships are much more beneficial for both you and the brand. But how do you make this transition from a one off deal to a long-term partnership? Today, we're diving into why it's so important to develop long-term partnerships, how to set them up early on, what to do to follow up, and how to eventually raise your rates. Learn more about this episode's news ↓ Episode 171 Shownotes Download the FREE Anti-Pitch Method Guide here →https://kristen-bousquet.ck.page/a5d217e389 Join 140+ other creators in our private creator community, Soulcial Suite ✨ Follow Soulcialmate

In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies.TakeawaysUsing athlete content significantly drives sales.The gravitas of an NFL player's image can enhance brand perception.Rights to athlete content can be secured for extended periods.Content can be utilized in multiple marketing channels.Email marketing is a key area for content deployment.MMS and PR are effective for leveraging athlete influence.Websites and Amazon pages benefit from athlete endorsements.Paid ads can be enhanced with athlete-generated content.Strategic content use leads to better brand visibility.Athlete marketing is a powerful tool for brand growth.Chapters00:00Introduction to Influencer Marketing and Open Sponsorship20:20The Evolution of Sponsorship in Sports23:11Navigating the Athlete-Sponsor Relationship26:34Expanding Beyond Athletics: New Influencer Categories29:22The Power of Influencer Marketing for Brands32:23Closing Thoughts and Future Directions

In this episode of Paisa Vaisa, Anupam Gupta hosts Nitin Navneet Tatiwala, VP Marketing, Customer Experience & Air Network (MEISA), FedEx. The logistics giant is currently in news for sponsoring one of the most celebrated teams, Chennai Super Kings in the ongoing Indian Premier League. Their conversation starts with the inception of the FedEx, its vision and then diving deeper into brand partnerships, and marketing strategy.Nitin shares the brand’s India journey, the global playbook behind major sports sponsorships, and why they chose to back an IPL giant. He also breaks down how sponsorships drive growth across markets and discusses career opportunities for freshers.

Join Jocelyn Osmond and her guest, Chris Meek, as they discuss the effects of growing up with constantly evolving technology as well as why social media at our fingertips can be dangerous. Chris Meek is the Vice President of Strategy and Brand Partnerships at Gabb.  Listen for a new episode of Teen Talk each month!

Want brands to slide into your DMs first? Here's how!

Build relationships that last with brands, simplify brand outreach, and develop confidence in your offerings with Candice Ward from Eat More Cake ----- Welcome to episode 515 of The Food Blogger Pro Podcast! For part three of our Diversifying Income Series, Bjork interviews Candice Ward from Eat More Cake. Diversifying Income Series: Working with Brands In today's crowded content landscape, with the rise of AI, increased competition, and more user-generated content, Candice shares how she built a stable business by diversifying her income and getting strategic with brand partnerships. This episode breaks down Candice's three-pillar approach to building relationships with brands: crafting a strong offer, getting more eyeballs on that offer, and—most importantly—learning how to sell your offer. She shares practical tips for using analytics to evolve your offerings, developing an email sequence that gets responses, and how to pitch brands with purpose. This episode will make you excited to rethink your brand partnership strategy — don't miss it! Three episode takeaways: Why you should be using the offer/market/sales framework for brand pitching — Candice explains the 3 main pillars of brand partnerships and how to optimize each phase of your outreach. Simple ways to use weekly workflows to make real connections with brands — Candice has incorporated brand outreach via email sequences, LinkedIn, and social media into her workflow and explains her process for communicating with brands and how to develop an email sequence so that you can easily begin the process yourself! How to build confidence in pitching — Very few content creators are confident pitching to brands right out of the gate. Candice explains her tips for becoming more confident (hint: repetition helps!) and how reframing pitching as building relationships with brands to help them solve a problem can help creators overcome their mental hurdles to communicating with brands. Resources: Eat More Cake by Candice 310: The Confident Pitch – How to Naturally Build Relationships with Brands with Candice Ward Raptive Mediavine Pinch of Yum MALK Organic LinkedIn Superhuman Mixmax Confident Pitch Program Brand Magnet: How to Stand Out and Land Brand Deals as a Food Creator in 2025 Follow Candice on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Clariti. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Ep 206 | DISCOs ASSEMBLE

Next in Media spoke with George Karalexis, Co-Founder & CEO of TEN2 Media and his partner and COO Donna Budica, about the company's focus on helping artists think - and make money - like digital creators.

Big Chicken Joins Craveworthy Brands – Here's What No One Else Is Telling You! On this episode of Hospitality Hangout, we explore the latest hospitality trends, strategies, and brand experiences with industry leaders Gregg Majewski and Josh Halpern. They take us behind the scenes of Big Chicken's exciting move to join the Craveworthy Brands portfolio, breaking down how the deal came together and what it means for the future of the restaurant industry.We discuss the business strategies driving this partnership, how it will influence restaurant transformation, and what operators can learn from this type of brand expansion. From growth acceleration and operational efficiencies to market positioning and hospitality insights, this episode is packed with key takeaways for industry professionals looking to stay ahead.Join us as we connect the players shaping the future of hospitality and uncover what's next for Big Chicken, Craveworthy Brands, and the broader restaurant landscape. Episode Credits:Produced by: Branded Hospitality MediaHosted by: Michael Schatzberg, JImmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: Three Cheers Creativewww.thehospitalityhangout.com

It's Boston Weeks Baby!In our first Boston weeks episode we welcome Alyssa Pannozzi (16:41) officially to the PodFam. Alyssa shares her journey as a runner and spin instructor, detailing her aspirations to complete all the world major marathons by 2026, including the Tokyo Marathon. She reflects on her challenging experience at the Boston Marathon, her transition into fitness instruction, and the importance of building relationships with brands and the community. Alyssa also discusses her commitment to running for Teddy's Team, highlighting the significance of her cause and the impact of her journey on personal growth and community engagement. Alyssa shares her journey of connection through running, the importance of community, and her experiences with podcasting. She discusses her motivations for running marathons, particularly for charity, and the impact of her personal story on her fundraising efforts. The conversation also delves into the challenges and joys of podcasting, as well as effective strategies for fundraising and building community support.Alyssa's InstagramAlyssa's FundraisingChapters00:00 Intro02:49 Erika's Race Experience and the Train Challenge05:52 March Madness and Music Tournament Discussion11:09 Boston Marathon Excitement and Plans16:41 Guest Introduction: Alyssa Pannozzi19:05 Alyssa's Journey into Fitness22:02 Transitioning to a Fitness Career25:03 Building a Fitness Community27:55 Traveling for Work and Fitness31:05 Personal Growth and Overcoming Challenges33:52 Connection with the Running Community38:03 Alyssa's First Boston Marathon Experience43:40 Lessons Learned from the First Marathon47:34 Preparing for the Redemption Run49:01 Running for a Cause: Teddy's Team53:10 Teddy Bruschi's Journey and Impact55:52 Fundraising Goals and Strategies59:29 Creative Fundraising Ideas01:02:56 Marathon Goals and Aspirations01:04:42 Upcoming Races and Future Plans01:06:34 Alyssa's Marathon Journey01:08:41 The Importance of Self-Care01:11:58 Building Connections and Community01:14:50 Brand Partnerships and Authenticity01:17:40 Podcasting Adventures01:23:37 Future Goals and Events01:31:22 The Outro01:31:25 Kickoff and Excitement for Upcoming Events01:33:47 JoJo and Music Memories01:35:28 Empowerment and Women in Business01:37:41 Branding and Logo Development01:40:09 Boston Marathon Preparations01:43:10 Community Engagement and Support01:46:08 Personal Goals and Training Updates01:52:02 Celebrating Milestones: 200 Episodes and CountingEric's NYC Marathon Fundraiser - Team FORCE, a dynamic organization that supports the hereditary cancer community Erika's Chicago Marathon Fundraiser - for American Foundation for Suicide Prevention in memory of her brother, Nick Strava GroupLinktree - Find everything hereInstagram - Follow us on the gram YouTube - Subscribe to our channel Patreon - Support usThreadsEmail us at OnTheRunsPod@gmail.com

Off Script with Phil & Kenny: April Events PreviewJoin Phil Chang and Kenny Vannucci as they discuss upcoming food industry events and initiatives in Canada this April. The duo shares their plans for CHFA (April 26-27), where they'll run a unique connection hub using Polaroid photos to match brands with distributors, brokers, and partners. They'll also be attending Grocery Showcase West (April 14-15), supporting BC brands and connecting industry players. Thank you to Field Agent Canada for sponsoring the podcast. Head to https://www.fieldagentcanada.com  to find out moreGet more details on Grocery Showcase West: https://gsfshow.com/ Sign up to head to CHFA West: https://www.chfanow.ca/vancouver/ Melanie's episode is here (aired April 1st., 2024) https://www.thiscommercelife.com/tclpodcast/episode/1f1ab546/melanie-macinnes-talks-about-being-flexible-nimble-the-irrational-fear-of-losing-the-farm

In this episode, we sit down with Ellie Knips, a marketing professional with over a decade of experience in the building materials industry. From backing trailers into docks during internships to leading national campaigns at Andersen Windows, Ellie's journey is one of grit, curiosity, and fearless growth. She shares how she transitioned from Cambria's interior-focused marketing to Andersen's content-driven role—despite having no formal background in social media. We dive into how she built trust with builders, navigated big career leaps, and learned to embrace uncertainty and “figure it out” moments. We also talk about the importance of authentic storytelling, building strong brand partnerships, and why betting on yourself is often the smartest move you can make. Whether you're in construction, marketing, or just trying to level up your career, this episode is packed with real talk, insight, and inspiration. Episode Outline: Ellie Kanips' Career Journey and Role at Anderson Windows (0:00) Ellie's Transition from Cambria to Anderson (5:42) Leadership and Learning from Challenges (11:51) Storytelling and Audience Connection in Marketing (23:51) Building Strong Partnerships with Vendors (33:13) Challenges and Growth in New Roles (43:57) Final Thoughts and Reflections (46:47)   Watch this episode on Youtube: https://youtu.be/T706l2dJumw Partners:  Andersen Windows Buildertrend Velux The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

As part of an ongoing series focused on the YouTube Ecosystem (sponsored by VuePlanner) Next in Media spoke with Josh Stanley and Myra Dallas, founders of the startup Coaxial Collective and Adam Van Der Grift, better known on YouTube as the home improvement guru Haxman.  The group talked about the need in the YouTube ad market for specialty firms focused on genres like home improvement, and how mid level creators can execute brand deals without alienating their users.Takeaways:Bridging the Creator-Brand Gap – Many brands still don't fully understand creators, and vice versa. Coaxial Collective aims to fix that by helping brands and YouTube creators connect more effectively.YouTube's Unique Space – Unlike Instagram and TikTok, YouTube is centered on long-form content, allowing for deeper relationships with audiences rather than just quick-hit influencer marketing.The Shift to TV Screens

Next in Media spoke with Scott Fisher, founder of Select Management Group and creator economy veteran, about whether top creators still want to seek out big streaming deals, given the success they can have on YouTube, and what happens next if TikTok Shop goes away.Takeaways:The Evolution of Digital Talent Management

Dive deep into the intersection of music, technology, and brands with Jesse Kirshbaum, CEO of the Nue Agency, on the MUBUTV Music Business Insider Podcast. Learn how Jesse crafts iconic partnerships with giants like Spotify and McDonald's and discover the critical elements that drive successful artist-brand collaborations in today's evolving landscape. With insights into the future of music through web three and AI, this episode is a must for anyone committed to navigating the music industry.

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)What happens when a nonprofit and a major beauty brand come together to change the narrative on the deeply ingrained biases surrounding facial differences? You're about to learn how a BOLD vision turned a dream collaboration with Sephora UK into reality with Phyllida Swift, CEO of Face Equality International. Phyllida starts by sharing her incredible story of resilience and strength after a car accident. The important work she does today stands at a unique intersection of human rights, disability policy, and representation.Phyllida breaks down the Face Equality International ambassador program, how they attracted creators like British YouTuber Nikki Lilly, the challenges of navigating tokenism in brand partnerships, and how nonprofits can leverage creators to amplify their mission, too.Then we dig into Phyllida's favorite takeaways from their powerful “My Face Is a Masterpiece” campaign with Sephora UK, which included in-store events and training initiatives for beauty professionals, creating a beautiful conversation around beauty and identity. Resources & LinksLearn more about Face Equality International on their website and Instagram, and connect with Phyllida on LinkedIn. Phyllida also references the Hidden Disabilities Sunflower. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Join Pete as he rides around the streets of Milan in a van with Vice President, Fashion Director at Nordstrom, Rickie De Sole, Executive Vice President, General Merchandise Manager for Apparel and Designer, Sam Lobban, Senior Vice President of Designer and Brand Partnerships, Brian Roberts, and Pete's cousin and Chief Merchandising Officer, Jamie Nordstrom. Get the ground-level experience of this highly anticipated fashion event, learn about the latest trends, changes in the business, and hear some of our team's biggest takeaways from this season in Milan. Also as part of our trip to Milan, Pete will be dropping by to chat with one of our most important brand partners, Gildo Zegna, CEO and third generation leader of the Italian luxury men's wear brand Zegna. Thanks for tuning in to episode 82. We hope you enjoy it! Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to nordypodcast@nordstrom.com to be a part of the conversation! And, be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.

Brian Ward is the Group CEO of Savvy Games Group, a Public Investment Fund (PIF) company leading investment and long-term growth in global gaming and esports.With nearly 30 years of experience, he previously led worldwide studios at Activision Blizzard and held key roles at Electronic Arts and Microsoft. Under Brian's leadership, Savvy has grown into a major player in the industry with 3,500 employees across 22 countries, aligning with Saudi Arabia's goal of becoming a global gaming and esports hub by 2030. 0:00 Intros6:23 Saudi Gaming Passion10:43 Skills & Benefits of Gaming14:05 VR & Innovation15:05 Industry Challenges16:55 Evolution of Games18:59 Sports & Brand Partnerships25:55 Personal Favorites31:37 Acquisition & Growth Success36:01 Horizontal Leadership38:08 Building a Talented Team40:05 Taking Risks & Being Adaptable46:03 Overcoming Career Labels47:07 Savvy's Mission & Esports Dominance53:22 Final Thoughts & Anecdotes

In this episode, Nick and Amanda discuss the complexities of social media's influence on fitness culture. They explore the ethical implications of influencer marketing, the responsibility of influencers to their followers, and the societal obsession with fitness aesthetics. The conversation emphasizes the need for education and awareness in the fitness community, as well as the importance of recognizing the difference between social media popularity and genuine expertise.---------------------------------(00:00) Real Life Updates and Reflections(04:44) Balancing Stress and Running Goals(06:17) Post-Vacation Reflections(11:01) Listener Engagement and Reviews(11:44) Social Media Influencers and Brand Partnerships(20:39) The Impact of Influencer Culture(30:02) The Ethics of Influencer Marketing(35:20) The Value of Followers vs. Credentials----------------------------------Contact us:Amanda - ⁠@amanda_katzz⁠Nick - ⁠@nklastava⁠Code B2C -https://www.cranksports.com/Email - betweentwocoaches@gmail.com

Morgan DeBaun is back with another live coaching session, this time joined by Kristi and Laci, two ambitious women navigating career shifts, side hustles, and personal growth. Morgan is getting into everything from dating as a high-achieving woman to knowing when it's the right time to leave your 9-to-5. In this episode: 00:00 Introduction to the Journey Podcast 01:07 Live Advising Session with Kristi 01:28 Kristi's Career Dilemma 03:29 Balancing a 9-to-5 and Side Hustle 07:24 Maximizing Revenue and Brand Partnerships 11:33 Transitioning to a B2B Focus 15:29 Personal Branding and Business Strategy 18:45 Navigating Dating as a High-Achieving Woman 24:20 Embracing Feminine Energy 31:01 Introduction to Laci 31:48 Laci's Career Journey 33:06 Exploring Passions and Entrepreneurship 34:50 Balancing Stability and Ambition 38:41 Focusing on Wellness and Personal Growth 39:42 Developing Secondary Income Streams 42:17 Fashion and Personal Branding 50:41 Land Development and Generational Wealth 54:24 Conclusion and Final Thoughts To start off, Morgan sits down with Kristi, aka "Get Me Hired Kristi," who is torn between her successful corporate career and her passion for helping job seekers in her side hustle. Morgan walks her through the power of keeping her 9-to-5 as a strategic advantage, how to scale her side business through brand deals, and why reinvesting profits into her business is the key to long-term success. Next, Morgan is joined by Laci, a creative with a love for fashion who is juggling a stable government job, caregiving responsibilities, and a desire to build something of her own. Morgan helps her rediscover her passion, turn content creation into a low-effort income stream, and make strategic moves to build generational wealth through real estate development. This episode is a masterclass in designing a life that honors your ambitions and your peace. Whether you're craving more impact in your career, trying to figure out the right time to leave your job, or wondering how to attract the right partner, Morgan's wisdom will help you move forward with clarity and confidence! Make sure to leave a rating and review wherever you listen! Pre-order Rewrite Your Rules: https://worksmartprogram.com/book/ Join the Newsletter for More Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast Make sure you are following Morgan's journey on TikTok: https://www.tiktok.com/@morgandebaun?_ Visit Mormatcha.com to make a purchase. Follow us on Instagram: https://instagram.com/thejourneybymdb Produced by MicMoguls.

Want to learn how to land user-generated content collaborations, aka UGC collabs? Well, you're in luck, as in this episode of The Profitable Travel Blogger Podcast, we'll be going over a step-by-step strategy for increasing your income through UGC collabs! Our guest for the episode is travel creator Chad Lubinski, who has been able to secure up to $10,000 months through UGC collabs and quit his 9-to-5 job. He'll be sharing his best tips to help you do that same. By the end of this episode, you'll understand: What a UGC collaboration looks like How to properly pitch a UGC collab Tips for pricing your user-generated content How to create engaging UGC content And more! In short, if you're looking to work with brands through paid UGC collaborations, you won't want to miss this!

On today's special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N'Yaisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-behind-numbers-special-edition-finding-influencers-measuring-impact-ai-era   © 2025 EMARKETER   Zeta's AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry's largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.  

What does it take to craft meaningful connections between brands, athletes, and fans?This week, Cameron Wagner, a veteran sports marketer with over two decades of experience, joins me to share her journey in creating impactful activations and redefining sports marketing. From orchestrating partnerships at six Olympic Games to working with iconic brands like Hasbro and P&G, Cameron offers a behind-the-scenes look at how she's elevated fan experiences and brand storytelling.We discuss the art of activation, the evolving role of personal branding in sports, and how to balance creativity with strategy to cut through the noise. Cameron also shares her perspective on mentorship, the challenges of cultivating new talent in a post-pandemic world, and the unconventional methods that fuel his creativity.Whether you're a marketer, a sports enthusiast, or simply curious about the stories behind unforgettable campaigns, this episode is packed with insights and inspiration to take your craft to the next level.About Cameron:Cameron Wagner is the Chief Client Officer at Elevate, an award-winning, full-service consulting firm supporting high-performing organizations in sports and beyond. In her role leading the agency's global brand consulting and activation practice, Wagner utilizes Elevate's powerful data and insights engine to create convention-defying partnerships and activations for brands. She believes in the unique power of sports and live events to forge meaningful connections between consumers and brands and has played a key role in crafting some of the most iconic brand programs in sports history.Before joining Elevate, Wagner served as the Chief Client Officer at GMR Marketing, where she oversaw US-based offices in New York, San Francisco, and Charlotte, as well as teams in the UK, Brazil, and Tokyo. Before her tenure at GMR, Wagner held a key leadership role at IMG, leading significant programs for major brands including Coca-Cola, Visa, and Hasbro.Among her industry accolades, Wagner considers the client programs her team developed and activated across eight Olympic Games as some of the most significant and meaningful of her career. This includes work for clients, such as Procter & Gamble, Visa, Intel, General Electric (GE), Bridgestone, and many others.Wagner earned her B.S. in Communications from Appalachian State University. A casual runner and determined golfer, she resides in Charlotte, NC, with her husband and two sons. She is an active member of the community, serving on the board of Charlotte's Crisis Assistance Ministry and previously on boards for the Charlotte Housing Authority Scholarship Fund and the Bethlehem Center, where she also served as a CHAMPS mentor.Connect with CameronLinkedIn: www.linkedin.com/in/cameron-wagner-0a92394Connect with VeronicaInstagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

In this episode of Skin Anarchy, Dr. Ekta sits down with Stacy Jones, founder and CEO of Hollywood Branded, to uncover the secrets behind creating authentic brand partnerships with celebrities and influencers. Stacy shares her inspiring journey from theater production to becoming a trailblazer in Hollywood marketing, offering invaluable insights into building resilient businesses and thriving through industry challenges.Stacy reflects on her path, starting with her passion for storytelling in theater and her unexpected pivot into product placement and celebrity collaborations. As the head of Hollywood Branded, she's orchestrated over a billion dollars in brand partnerships, relying on her ability to adapt and innovate despite setbacks like fraudulent schemes and industry shutdowns.The conversation dives into the nuances of celebrity endorsements versus influencer campaigns. Stacy explains the differences in budgets, production needs, and brand goals, emphasizing the importance of authenticity and long-term collaboration for success. She also offers practical advice for smaller brands, highlighting the potential of product placements in film and TV or leveraging gifting lounges to generate organic buzz.Stacy's story underscores the grit required to navigate Hollywood's fast-paced environment. From overcoming multimillion-dollar losses to redefining her agency's focus, she exemplifies resilience and reinvention. Her mantra: failure is a stepping stone, and passion is the fuel for long-term success.Tune in to discover how Stacy Jones built a powerhouse agency and learn strategies to elevate your brand through meaningful celebrity partnerships.To learn more about Hollywood Branded, visit their website and social media. Don't forget to subscribe to Skincare Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.