Podcasts about brand partnerships

#890 Sponsorships and brand deals can change the game for you as a creator. Here's the key, though. You have to know your worth. If, like many, you say yes to bad offers, it can cost you big time! In this episode, I break down what's actually working in sponsorships right now. From determining what you should charge and spotting red flags to landing deals with companies you respect, this session is a sponsorship blueprint for 2025! You'll learn why beginner creators get taken advantage of, how to find the right companies to work with, the requirements you might have to meet, and the campaign types that are the most lucrative. It's also important to remember your responsibility to your audience. So, finding and fostering long-term partnerships that enhance the experience you offer is ideal. Listen in today to find out how close relationships and storytelling play into an effective brand deal strategy. Enjoy! Show notes and more at SmartPassiveIncome.com/session890.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textThis month on What They Said: The Influencer Marketing Podcast, host Sammy Albon sits down with Nisha Mathews, Creative Business Lead at Google Creative Works, to explore how YouTube creators are transforming the future of brand partnerships.From authenticity to AI, discover how brands and creators can build meaningful, lasting connections on YouTube – and what strategies actually cut through.With years of experience shaping marketing strategies at Omnicom and Wavemaker before joining Google, Nisha brings a unique perspective on the evolving world of creator marketing.In this episode, Nisha shares insights on:Why ads that don't feel like ads win attentionHow YouTube Shorts is reshaping discoveryWhy micro-influencers are a secret weapon for engagementStrategies to integrate Shorts + long-form video into a seamless brand storyOur podcast is available on all streaming platforms; SpotifyAppleAmazon Music TikTok Instagram YouTube

This episode dives into the world of brand ambassadorships, exploring how to build authentic relationships with companies, represent yourself effectively, and navigate the responsibilities and rewards of representing a brand. We share personal experiences, lessons learned, and actionable tips for photographers and creatives aspiring to collaborate with brands they genuinely love.Expect to Learn:Tips on fostering genuine connections and aligning with companiesWhy having a consistent and strong portfolio is key to getting noticedHow to approach brands, present your value, and make a lasting impressionThe responsibilities, challenges, and benefits of being a brand ambassadorHow being persistent can open doors to long-term collaborationsSponsors:Thanks to the National Park Foundation for sponsoring today's episode. Enter the Share the Experience photo contest for a chance to win $10,000 and prizes from Celestron, Historic Hotels of America, and YETI. The grand prize winner's photo could be featured on the America the Beautiful—the National Parks and Federal Recreational Lands Annual Pass. Submit your best shots now at sharetheexperience.org/tpmOur Links:Join our subreddit where you can share stories and ask questions:https://www.reddit.com/r/photographermindset/Subscribe to TPM's Youtube page and watch full length episodes: https://www.youtube.com/thephotographermindset/Make a donation via PayPal for any amount you feel is equal to the value you receive from our podcast episodes! Donations help with the fees related to hosting the show: https://paypal.me/podcasttpm?country.x=CA&locale.x=en_USThanks for listening!Go get shooting, go get editing, and stay focused.@sethmacey@mantis_photography@thephotographermindsetSupport the show

Pri0r1ty Intelligence Group PLC CEO James Sheehan joined Steve Darling from Proactive's OTC studio in New York City to announce the official launch of Metr1c, a new brand partnerships and growth solutions agency that sits at the crossroads of data analytics, creativity, and artificial intelligence. Developed alongside Halfspace, the sports data marketing agency acquired by Pri0r1ty earlier this year, Metr1c is designed to redefine how entertainment brands leverage data and AI to grow both revenues and fan engagement. By bridging the gap between traditional sponsorship models and digital advertising, the platform enables organizations to create more impactful and measurable partnerships. Sheehan explained that Metr1c has already proven its potential during a seven-month beta phase, where it delivered revenue-generative campaigns for a range of high-profile clients. These include The BRIT Awards and Sony, as well as Celtic FC, Scottish Golf, and Favela Cerveja, demonstrating the platform's ability to drive results across music, sports, and consumer brands. Metr1c is specifically tailored to meet the evolving demands of brands and rightsholders in fast-changing entertainment industries. By combining Pri0r1ty's proprietary AI tools with Halfspace's deep analytics and marketing expertise, the agency helps clients to identify the right commercial partners, predict partnership outcomes, optimize performance in real-time, and srive quantifiable, long-term growth. Sheehan emphasized that as the entertainment sector becomes increasingly data-driven, Metr1c will provide a powerful platform to maximize revenue opportunities while enabling brands to engage fans in more personalized and measurable ways. Finally, Sheehan confirmed Pri0r1ty's growing interest in the US market, with early client trials already underway and a broader expansion plan in progress. #proactiveinvestors #pri0r1tyintelligencegrouplc #aim #pr1 #otcqb #priaf #DataServices #Pri0r1tyIntelligence #JamesSheehan #Halfspace #SportsTech #DigitalAssets #BrandPartnerships #USMarket #BusinessStrategy #ProactiveInvestors #TechHoldings #AudienceData #MetricAgency

Step into the evolving world of virtual environments, where Decentraland is at the forefront of innovation. In this episode, we explore how interoperability is transforming the metaverse, enabling seamless integration across platforms and unlocking creative possibilities for users and developers alike. From NFTs and digital wearables to virtual real estate, we discuss how these advancements are reshaping the metaverse and fostering meaningful connections in a polarized digital age.Join us as Kim Currier, Head of Partnerships and Marketing at Decentraland, shares insights on the resurgence of NFTs, the role of brands in creating immersive experiences, and the tools empowering creators to thrive. Whether you're a collector, a brand strategist, or simply curious about the metaverse, this episode offers a deep dive into the future of digital interaction and the cultural capital being built in virtual worlds.Chapters:00:00 The Rise and Fall of NFTs: From hype to utility00:23 Driving Innovation in the Metaverse00:33 Meet Kim Currier, Decentraland's Head of Partnerships and Marketing01:09 The Metaverse as a Social Hub: Immersive experiences for brands and users01:30 Opportunities for Collectors and Brands02:53 Cultural Shifts in NFTs: What's fueling the 2025 resurgence?04:45 Decentraland's Unique Offerings in music, art, and social connection08:03 Utility-Driven NFTs: Wearables, emotes, and smart wearables in Decentraland13:17 No-code tools and community-driven innovation for creators20:15 Virtual Spaces for Remote Teams: Offsites and community gatherings27:33 Innovative builds in Decentraland35:11 Brand Partnerships in the Metaverse43:02 Onboarding the Masses: Decentraland as a gateway to Web347:10 Long-Term Vision: Building cultural capital and meaningful connections

Highlights of Wharton Marketing Matters episodes featuring Connor Blakley, founder of Youth Logic, discussing the origins of his company, how to effectively reach Gen Z, and the missteps brands often make with this generation, and David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., who shares insights on Wilson's partnership with the NBA, relationships with players, the brand's ambassadorship with Caitlin Clark, and the role of technology in product innovation. Hosted on Acast. See acast.com/privacy for more information.

Highlights of Wharton Marketing Matters episodes featuring Connor Blakley, founder of Youth Logic, discussing the origins of his company, how to effectively reach Gen Z, and the missteps brands often make with this generation, and David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., who shares insights on Wilson's partnership with the NBA, relationships with players, the brand's ambassadorship with Caitlin Clark, and the role of technology in product innovation. Hosted on Acast. See acast.com/privacy for more information.

Working with Brands is something that every content creator wants to be able to do but often times we don't know how to charge. I made so many mistakes along the way because I was new to content creation and working with brands that I want to help you avoid some of the mistakes that I made. Join in on today's conversation as I share how to choose the rate for each brand collaboration.If you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The If You Create It Podcast!Watch episodes on YouTube!!

What if building a brand partnership with a major entertainment property could happen in 5 minutes instead of 6 months—and drive 10x better results? What would that change for your marketing strategy? Today I'm joined by Alan Gould, CEO of Mutual Markets. Alan is at the forefront of a major shift in digital marketing and advertising—using AI to reduce friction between brands and entertainment partners, making high-impact collaborations accessible to brands of all sizes. Mutual Markets is already working with major streamers and delivering successful partnerships, like PopCorners' Super Bowl spot with Breaking Bad and Dashlane's collaboration with NCIS. Alan's here to talk about how AI is democratizing access to branded entertainment partnerships and what that means for the future of marketing. About Alan Gould Alan Gould is a visionary leader and the Founder and Co-CEO of MutualMarkets, the world's first advanced AI powered partnerships platform that has revolutionized the digital advertising industry. MutualMarkets' goal is to provide brands with a more organic and efficient way to connect with consumers by setting new industry standards to transform how brands engage with their audiences. Alan has a long history in data, analytics, and marketing. Prior to co-founding MutualMarkets with his brother Eric Gould, Alan co-founded IAG Research, a media-measurement company created to gauge the effectiveness of ads, and sold it to Nielsen in 2008 for $250M. Alan is also co-founder of a venture capital firm called Peak Opportunity Partners and has been involved in several successful exits from companies like Maker Studios, WorkFusion, Embark Veterinary, Vizu, and early investor roles in iSport.TV, which later saw a $325M minority position from Goldman Sachs valuing the company at $750M. Under his leadership, MutualMarkets has expanded its global footprint, strengthened its portfolio, and adopted cutting-edge technologies to enhance client outcomes. Alan is passionate about fostering a culture of innovation, transparency, and collaboration, ensuring that the company remains at the forefront of the ever-evolving marketing landscape. In 2021, MutualMarkets announced its $30M raised in seed capital. In 2023, CBS' Paramount Global partnered with MutualMarkets to grow its advertising efforts. In 2024, MutualMarkets announced its latest innovation - the AI-enabled CMAU - which enhanced collaboration by empowering brands to identify and partner with TV shows and movies seamlessly. Alan has a Bachelor of Science degree in Foreign Service from Georgetown University, a Master's degree in Public Policy from Harvard University's Kennedy School, and a Doctor of Law degree from New York University's School of Law. Alan Gould on LinkedIn: https://www.linkedin.com/in/alangould/ Resources Mutual Markets: https://www.mutualmarkets.ai/ https://www.mutualmarkets.ai/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What if building a brand partnership with a major entertainment property could happen in 5 minutes instead of 6 months—and drive 10x better results? What would that change for your marketing strategy? Today I'm joined by Alan Gould, CEO of Mutual Markets. Alan is at the forefront of a major shift in digital marketing and advertising—using AI to reduce friction between brands and entertainment partners, making high-impact collaborations accessible to brands of all sizes. Mutual Markets is already working with major streamers and delivering successful partnerships, like PopCorners' Super Bowl spot with Breaking Bad and Dashlane's collaboration with NCIS. Alan's here to talk about how AI is democratizing access to branded entertainment partnerships and what that means for the future of marketing. About Alan Gould Alan Gould is a visionary leader and the Founder and Co-CEO of MutualMarkets, the world's first advanced AI powered partnerships platform that has revolutionized the digital advertising industry. MutualMarkets' goal is to provide brands with a more organic and efficient way to connect with consumers by setting new industry standards to transform how brands engage with their audiences. Alan has a long history in data, analytics, and marketing. Prior to co-founding MutualMarkets with his brother Eric Gould, Alan co-founded IAG Research, a media-measurement company created to gauge the effectiveness of ads, and sold it to Nielsen in 2008 for $250M. Alan is also co-founder of a venture capital firm called Peak Opportunity Partners and has been involved in several successful exits from companies like Maker Studios, WorkFusion, Embark Veterinary, Vizu, and early investor roles in iSport.TV, which later saw a $325M minority position from Goldman Sachs valuing the company at $750M. Under his leadership, MutualMarkets has expanded its global footprint, strengthened its portfolio, and adopted cutting-edge technologies to enhance client outcomes. Alan is passionate about fostering a culture of innovation, transparency, and collaboration, ensuring that the company remains at the forefront of the ever-evolving marketing landscape. In 2021, MutualMarkets announced its $30M raised in seed capital. In 2023, CBS' Paramount Global partnered with MutualMarkets to grow its advertising efforts. In 2024, MutualMarkets announced its latest innovation - the AI-enabled CMAU - which enhanced collaboration by empowering brands to identify and partner with TV shows and movies seamlessly. Alan has a Bachelor of Science degree in Foreign Service from Georgetown University, a Master's degree in Public Policy from Harvard University's Kennedy School, and a Doctor of Law degree from New York University's School of Law. Alan Gould on LinkedIn: https://www.linkedin.com/in/alangould/ Resources Mutual Markets: https://www.mutualmarkets.ai/ https://www.mutualmarkets.ai/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, Lydia sits down with Jill Brand, Head of Brand & Creative at Pvolve. (Yes, the fitness brand with the Jennifer Aniston partnership.)Jill's journey with Pvolve started five years ago, after leading multi-location marketing efforts at Equinox. Since then, she's played a pivotal role in scaling Pvolve to 22 locations across the U.S. and Canada, shaping the brand's voice, and spearheading campaigns around one of the most high-profile celebrity partnerships in the wellness space.We dive into:- Scrappy & smart tricks to scale and grow a startup- Navigating the shift from local to national marketing—and how to actually get “butts in seats”- How Pvolve landed an organic partnership with Jennifer Aniston (hint, hint: she called them...

Industry veteran Jeremy Stephens shares how he built a thriving salon and long-term brand partnerships with names like BaBylissPRO and Living Proof—offering a blueprint for stylists who want to grow in and beyond the chair.Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!KEY TAKEAWAYS:

Ever wondered what it's really like to turn your passion for food and travel into a thriving online brand? In this episode, I sit down with Catherine Whild, known as @traveltothefridge, to get an unfiltered look at her journey into creating food content, from landing paid brand deals to amassing tens of thousands of loyal followers, all while navigating a full-time job. Catherine shares: The honest realities of building a content brand from scratch Her strategies for going viral, growing a community, and getting noticed by top brands (even before hitting 5K followers!) The behind-the-scenes tactics for content creation, monetisation, and negotiating with brands How to find your creative voice, stay authentic, and handle the challenges of the creator economy Real stories of wins, setbacks, and lessons learned, all served up with a conversational, relatable vibe Whether you're an aspiring creator, a business owner, or just love hearing inspiring journeys, this episode is packed with actionable takeaways and a healthy dose of motivation.  Chapters 00:00:00 Introduction 00:01:57 Blind Ranking Desserts 00:04:19 Catherine's Journey From Uni to Content Creation 00:11:43 Growth on Social Media and Getting Noticed 00:14:36 Instagram vs TikTok: Strategies and Trends 00:20:09 Monetisation: Turning Passion into Income 00:24:15 Collaboration, Negotiation, and the Creator Community 00:31:14 Content Creation Process and Style 00:41:58 Viral Posts, Repurposing Content, and Analytics 00:52:14 Brand Partnerships and Managing Paid Work 01:16:50 Community Building and Audience Engagement 01:20:01 Hidden Gems and Food Recommendations 01:28:12 Myths, Health, and the Realities of Food Content 01:38:20 Quick Fire Round and Closing Reflections

While we are traveling we wanted to repost one one our most listened to episodes! There is a LOT that goes into partnerships and maintaining brand relationships within collaborations. In this episode, we're talking about the key parts to this, in our opinions, that will make you stand out and secure potential longer term collaborations or better brand relationships along the way. Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Want to turn your Airbnb or vacation rental into a brand's secret marketing playground? In this episode, I'm joined by Rachel Vigil from Up Close Marketing to uncover a powerful product placement strategy that's making waves in the short-term rental industry. Whether you host an Airbnb, manage multiple short-term rentals, or operate a high-end vacation rental, this episode will show you how to attract brand partnerships that elevate your guest experience and your bottom line.Imagine stocking your Airbnb with premium products—without spending a dime. Rachel shares how she built a revolutionary platform that connects vacation rental hosts with brands looking to reach travelers in a more authentic, memorable way. No cold pitching. No hidden fees. Just powerful partnerships that make your short-term rental stand out.You'll learn: How product placement works in the vacation rental space What brands are actually looking for in an Airbnb host or property How to make your short-term rental irresistible to marketing partners Ways to enhance your guest experience while earning perks and profit If you're ready to transform your Airbnb or short-term rental into a brand magnet, this episode is your step-by-step guide. Tune in and discover how your vacation rental can go from hidden gem to marketing goldmine. HIGHLIGHTS AND KEY POINTS: [01:00] A short introduction about our guest Rachel Vigil and how she transitioned from rental to launching a product sampling company for vacation rentals [03:21] Rachel breaks down the tactical side of product placement in short-term rentals [05:15] Rachel explains the simple but specific requirements for hosts participating in product placement programs [07:55] Rachel shares brand-specific property requirements and guest demographics to align with their marketing goals [10:28] Rachel identifies categories of products that may not be ideal for placement due to safety, regulation, or guest perception [12:19] The strategies hosts can introduce free product placements to enhance guest experience and brand engagement [14:38] How often would a host expect to be able to get new products for their properties [15:41] Rachel shares how hosts and property managers can streamline logistics when receiving and stocking product placements in their short-term rentals [18:51] How new hosts can easily sign up and onboard their properties to start receiving product placement opportunities [20:48] Rachel addresses common hesitations from hosts who may think product placement is too much work—especially for their cleaners [22:50] Rachel's favorite product placements in her own rentals, naming a massive, durable outdoor speaker paired with an outdoor projector to create a cinematic backyard experience [24:26] Rachel encourages hosts to pitch product ideas—especially if they can help make brand connections, which can lead to mutual benefit [25:26] Rachel discusses the exciting future of Up Close Marketing, including potential expansion into untapped markets [27:30] The lightning round Golden Nuggets: “It is so competitive right now, and what you have control of is what is inside your property.” “Don't keep it a secret, share it; because it'll just bring us more brands.” “Direct bookings - I wish I had started that from the beginning so that I could have really gathered every single guest who has stayed in my properties over those years.” “Real estate investing is about leverage and making sure our money is working hard for us.” “If you are young enough to afford the time to take the risk, you know it's going to pay off in the end.” Let's Connect! Email: info@upclosemktg.com Facebook: www.facebook.com/upclosemarketing Instagram: www.instagram.com/upclosemarketing Website: upclosemktg.com Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

In this inspiring episode, host Allison Walsh welcomes Sara Stefanik—Director of Influencer Partnerships at Mom 2.0 and BabyCenter—to discuss what it really takes to build a brand that feels aligned, impactful, and positioned for long-term success.With over 15 years of experience in digital media and influencer strategy, Sara shares the behind-the-scenes insights of what top creators do differently, how to land meaningful brand partnerships, and why purpose is your most powerful business tool. Whether you're just starting out or scaling your platform, this conversation is packed with real talk, tactical advice, and encouragement for every stage of your journey. 

Ally and I dive into a never-before-discussed topic for Marketing Happy Hour - Partner Marketing. Ally discusses how her career led her to lead the first Partner Marketing function at TIDAL and how industries are recognizing Partner Marketing as a vital piece of the marketing ecosystem. We discuss the nuances between Partner Marketing and Brand Partnerships, how Partner Marketing can serve as an integral piece of the customer journey and the latest trends in the space.Key Takeaways:// Partner marketing is the creation and execution of a broad marketing strategy where two or more brands work together to promote each other's products, services, or brands. It can include co-branded campaigns, affiliate programs, distribution partnerships, or shared content.// Think of partners as an extension of your brand and your team. Treat them as key brainstorming and thought partners to enhance your campaign strategies. // Innovative cross-industry collaborations and differentiating your partner marketing channel mix to reach niche audiences are the leading trends in 2025.Connect with Ally: LinkedIn / Instagram____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this engaging conversation, Luzy and Lucia Diaz explore the themes of being child-free, the creative journey, financial independence, and the societal pressures surrounding parenthood. Lucia shares her personal experiences, including her creative pursuits, the impact of her family's expectations, and the importance of supportive partnerships. They discuss the challenges of navigating student loans, the definition of wealth, and the significance of celebrating Latina stories and achievements. The conversation emphasizes the value of options and freedom in life choices, particularly for women. Episode Highlights: 00:00 Introduction to Child-Free Conversations 00:35 Lucia's Journey and Creative Pursuits 02:56 Overcoming Creative Doubts and Financial Realities 09:13 Navigating Student Loans and Education Choices 14:14 Conversations About Parenthood and Personal Choices 14:27 The Impact of Miscarriages on Family Expectations 17:45 The Challenges of Parenting and Societal Pressures 21:08 The Importance of Supportive Partnerships 24:58 Defining Wealth and Freedom 30:22 Celebrating Latina Stories and Achievements Ready to increase your net worth by $20K or more? Join The Say Hola Wealth Academy — our signature program where we help first-gen wealth builders grow their wealth through salary negotiations, career pivots, mindset coaching, and smart investing. ✨ If you're ready to rewrite your money story and step into your financial power, this is for you. Join today at https://sayholawealth.com/academy   ✨ Enjoyed this episode? Don't forget to subscribe, leave a five-star review with your biggest takeaway, and share this video with another poderosa Latina ready to launch her dream.

Inclusive marketing isn't a tactic—it's a thread that should run through every part of your marketing mix, including your brand partnerships. In this episode, I sit down with Jake Schonberger, Head of Brand Partnerships at Beehiv, to explore how brands are taking a more inclusive approach to partnerships to connect with a broader, more diverse audience. You'll walk away with fresh ideas, real examples, and insights to make your next collaboration more impactful—and more inclusive. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Beehiv - https://www.beehiiv.com/

SummaryIn this episode, Dr. Joyce Park shares her journey as a board-certified dermatologist and social media influencer, discussing her unique path into teledermatology and the challenges of balancing motherhood with her career. She reflects on the evolution of her practice, the importance of social media in driving patient engagement, and the realities of outsourcing childcare. Dr. Park emphasizes the need for women to redefine success and not be afraid to take non-traditional paths in their careers.TakeawaysDr. Joyce Park is a board-certified dermatologist with a teledermatology practice.She began her journey in social media in 2011, initially as a blog.Her telehealth practice allows her to balance work and motherhood effectively.Social media drives all her patients, eliminating the need for traditional advertising.Dr. Park emphasizes the importance of flexibility in her career to spend time with her children.She discusses the challenges of maternity leave in the medical field.Outsourcing childcare is essential for working mothers to maintain balance.Dr. Park is launching a new haircare line, focusing on specific conditions.She believes in the importance of training the next generation of men to share household responsibilities.Success in medicine should not be defined by traditional metrics but by personal fulfillment. Connect with Moms of Medicine:- Instagram @moms_of_medicine- Momsofmedicine@gmail.comConnect with Dr. Joyce Park:- Instagram @teawithmd- teawithmd.comkeywordsdermatology, telehealth, motherhood, social media, skincare, haircare, women in medicine, work-life balance, parenting, entrepreneurshipSupport the show

“Digital out-of-home is where attention lives. It's unskippable, brand-safe, and contextually relevant—right when and where people are most engaged. If your brand isn't showing up in high-dwell environments, you're missing a powerful and measurable way to connect.” That's a quote from Peter Schofield, VP of Partnerships at Atmosphere TV, and a sneak peek at today's episode.Hi there, I'm Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe and stay ahead of your competition today.In The Last Untapped Channel: Driving Precision, Attention, and Revenue with Smart Digital Out-of-Home, I sit down with Peter Schofield. He's the VP of Brand Partnerships at Atmosphere TV. We explore how digital out-of-home advertising has evolved into one of the most targeted, high-impact channels in modern media. From smart targeting and unskippable content to real-world attribution and creative flexibility, Peter breaks down how brands are turning physical spaces into revenue-generating media environments.Be sure to stay tuned until the end, where Peter shares how top brands are using API-powered digital out-of-home to personalize in-the-moment engagement at scale. Let's go!Kerry Curran, RBMA (00:01.698)So welcome, Peter. Please introduce yourself and share your background and expertise.Peter Schofield (00:07.960)Thanks, Kerry. I'm excited to be here today. I'm Peter Schofield, VP of Brand Partnerships with Atmosphere TV. I've been in the marketing and advertising space for the better part of 30 years. I've always been curious about human behavior, social sciences, marketing, and advertising—connecting brands with people and people with people. That always puts you at the front of technology and innovation. So I've always been excited about that, and that's where I've spent most of my adult career.Kerry Curran, RBMA (00:41.112)Excellent, great. I'm excited to dive into your area of expertise. When we first met and dove into Atmosphere TV and your capabilities, I got really excited about the unique aspect of connecting consumers with brands and helping brands with their narrative and storytelling. So, excited to dive in. Talk about out-of-home—what trends are you seeing and hearing today?Peter Schofield (01:18.670)Sure. The out-of-home market, specifically the digital out-of-home market, is certainly thriving. The extraordinary reach, context, and impact of digital out-of-home are literally reshaping consumer engagement. Brands and agencies looking to move the needle are tapping into screens and spaces that have been previously overlooked, undervalued, or underutilized.Peter Schofield (01:48.192)Three key elements that are a consistent part of the narrative—what folks are looking for in their investment—are efficacy, deliverability, and accountability. Out-of-home provides all of those.Kerry Curran, RBMA (01:59.448)Definitely. I think the advent and growth of digital out-of-home really revamped and breathed new life into what we knew as traditional billboards, bus stops, etc. It's very cool to see the evolution and the more advanced targeting capabilities.Peter Schofield (02:26.644)It is sophisticated now. It's not your father's billboards, as they say, right? It's the optimal blend of scale, mass reach, and local precision. Brand-safe channels are really making this a distinguished place to market, for sure.Kerry Curran, RBMA (02:45.142)Yeah. How are you seeing that increased interest in out-of-home as part of the media mix?Peter Schofield (02:51.706)I think folks are recognizing it as a real opportunity to align messaging with not only what people are doing, but why they're doing it. At the neighborhood level, we can connect with what people are doing, how they're feeling, and what they're experiencing in real time—where they live, work, and play. It's inherently location-based and enhanced significantly by contextual targeting. That's where companies like Atmosphere really come into play.Kerry Curran, RBMA (03:26.784)Definitely. There are so many stats that prove the engagement and growth opportunity. I know you had some from eMarketer. Want to dive into those?Peter Schofield (03:40.846)Yes. In 2024, out-of-home revenue in the U.S. was just over $9 billion—a 4.5% increase from 2023. More notably, digital out-of-home, where I focus, represented about 34% or $3 billion of that market, also growing 4.5% year-over-year.Kerry Curran, RBMA (04:30.104)Definitely. With location targeting and dynamic creative, it's a perfect blend of niche targeting and visual storytelling.Peter Schofield (04:56.696)Absolutely. One person described it as, “Out-of-home is where attention lives.” It lets marketers deliver the right message at the right moment—contextually relevant, unskippable, and effective.Kerry Curran, RBMA (05:11.700)Right—and you can't skip an ad when it's in a waiting room or gym. It captures attention in a way digital often can't.Peter Schofield (05:25.230)Exactly. It's never been more measurable, creative, or smarter. The relevance and flexibility are a huge appeal. With tools like audience data, dayparting, mobile IDs, and foot traffic studies, we now provide insights that were previously out of reach in traditional out-of-home.Thanks for tuning in to Revenue Boost: A Marketing Podcast. If today's episode sparked ideas, gave you new tools, or made you think differently, don't keep it to yourself—share it with your team or your LinkedIn network. And don't forget to subscribe so you never miss a future episode. For more growth insights, visit revenuebasedmarketing.com, and keep pushing the boundaries of what's possible in marketing. See you next time. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

In this episode of Campaign Chemistry, Kirshbaum discusses the evolving landscape at the intersection of music and advertising. He highlights the rise of niche artists and "third places," the current state of messiness when it comes to AI and copyright and music festivals like Governor's Ball turning into "brand ball." The discussion also covers successful brand activations during events like Record Store Day and Super Bowl, as well as predictions for 2026.Key Takeaways The music industry, much like the ad industry, is shifting towards niche interests, artists and genres.Vinyl sales are increasing, even among consumers without record players.AI is becoming a tool for artists, not a replacement.Record Store Day has become a significant cultural event amongst beer brands like Dogfish Head and Coors Light.Super Bowl performances can significantly elevate an artist's profile, as seen in Kendrick Lamar's continued rise in mainstream culture.Key sound bite"Budweiser's [One Second Ads] campaign didn't move the needle."Chapters00:00 Introduction to the Intersection of Music and Advertising02:46 Trends in the Music Industry05:31 The Role of AI in Music Creation08:39 Ethics of AI and Music Rights11:14 Record Store Day and Brand Activations14:06 The Impact of Super Bowl Performances16:44 Future Trends in Music and Marketing AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

How did a simple t-shirt brand built on optimism grow into a $150 million business? Life Is Good president Tom Hassell shares how the company reshored production, adopted print-on-demand, and stayed committed to purpose-driven growth.For more on Life Is Good and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this insightful episode of the Inner Edison Podcast, host Ed Parcaut sits down with Jared Jennings, the founder of Phantom Brands, to dive into the realities of starting and scaling a successful e-commerce and streetwear business. Discover how Jared transitioned from corporate sales to entrepreneurship, the hard-earned lessons from launching his own clothing brand during the pandemic, and the power of networking in the apparel industry. Jared also reveals the pitfalls he faced—from manufacturing headaches to a major social media hack—and how those tough moments became stepping stones to building a thriving business model now helping professional athletes and influencers establish their own brands. If you're curious about what it really takes to run an e-commerce company, build authentic partnerships, and turn setbacks into growth, this episode is packed with practical advice, candid stories, and entrepreneurial wisdom you won't want to miss. Listen now for actionable insights and inspiration on building your own brand, with real talk about all the challenges, risks, and victories along the way. **Contact Ed Parcaut:** -

In this episode, we're joined by Aimee Baller, Head of Partnerships, West & Central at Overwolf—the engine behind the gaming creator ecosystem that's reshaping how brands connect with modern audiences. Aimee reflects on her path into gaming as the first female leader on Overwolf's Brand Partnerships team, exploring the power of in-game advertising, why brands can't ignore gaming culture, and how Gen Z is rewriting the rules of media. She also offers thoughtful insights on mentorship, leadership, and creating space for other women in male-dominated industries.Episode HighlightsHow Aimee helps brands like Slim Jim and Smucker's enter the gaming space with impact and intention.The truth about modern gamers—and why 40% of Overwolf's audience is female.Why gaming is no longer niche and how brands can meet consumers where they actually are.What moment-triggered ads are and why they generate up to 70% brand recall.The rise of Gen Z as creators and why they want to shape the plot, not just watch it.Why Aimee believes women don't need to wait until they feel “ready” to lead.How gaming can be an additive—not disruptive—space for advertisers.Aimee's perspective cuts through the noise—offering real-world advice for anyone navigating today's fast-moving landscape of culture, technology, and consumer connection.Links and Resources Connect with Aimee Baller on LinkedInConnect with Overwolf on LinkedInLearn more about OverwolfWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! *Connect with us on Instagram, FB & Twitter @shespeaksupContact us at podcast@shespeaks.comWATCH our podcast on YouTube @SheSpeaksTVWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

After a six-month hiatus, I'm back — with clarity, vulnerability, and a few dating disasters worth laughing over. In this deeply honest episode, I open up about what nine months of alcohol-free dating has taught me about my patterns, self-worth, and the kind of love I'm truly seeking.From chasing emotionally unavailable partners to realizing how many first dates feel like monologues, I reflect on the painful, funny, and unexpectedly healing parts of modern dating — sober. I share the inner shifts I've experienced, why temporary highs are no longer worth the crash, and how every relationship (or lack thereof) is a mirror guiding me back to myself.Whether you're sober-curious, dating, single, or simply doing the deep work of healing, there's something in this episode for you.  Key Takeaways:The impact of sobriety on clarity, patterns, and emotional availability in datingWhy we chase temporary highs and what that reveals about unresolved woundsHow to break the cycle of seeking worth through conquestThe subtle (and not-so-subtle) red flags that become obvious when you're soberThe emotional toll of performative dating culture and one-sided conversationsHow dating is a mirror for our deepest insecurities — and our growthThe importance of staying grounded in your worth regardless of someone else's attentionCheck out my book, Struck Inside Out: Essays, Meditations, and Poetry to Help You Heal Heartbreak, Embrace Change, and Love Yourself: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.amazon.com/Struck-Inside-Out-Meditations-Heartbreak/dp/B0BP4D8MTT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Struck Inside Out Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.amazon.com/Struck-Inside-Out-Meditations-Heartbreak/dp/B0CPYW3JPM/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify Writing Playlist: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/playlist/7BRDzK21DbrIEadQdjoPjR?si=0f9ec1aaddfd4e52⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Danielle:Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/struckinsideout⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@struckinsideout?_t=8jItIyuhHHa&_r=1⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/danielle-bertoli-6015889b/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Struck Inside Out Merch:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.struckinsideout.com/shop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Partnerships: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.struckinsideout.com/partnerships⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for my newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.struckinsideout.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insight Timer Meditations: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://insighttimer.com/daniellebertoli⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Audio Producer: Owen KellyFollow Owen on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/mixedbyowen_?igsh=ZzB1ZWdoOGd1aTV3⁠⁠⁠⁠

Dans cet épisode, Fanny Lebizay, directrice associée du pôle Brand Partnerships pour les marchés francophones chez Fever, nous dévoile les coulisses d'une stratégie où l'expérience est reine. Plus qu'une simple plateforme ou agence, Fever se positionne comme un producteur d'expériences et un acteur culturel à part entière, mêlant digital et présentiel pour générer émotion, engagement et impact. Ensemble, on explore les recettes du succès de formats comme Candlelight, la force du modèle glocal pour activer les marchés à l'international, et le rôle du sensoriel pour créer des souvenirs forts. Pourquoi l'événementiel est-il un levier stratégique pour les marques ? Comment en mesurer le ROI ? Et en quoi l'expérience phygitale répond-elle à la saturation du digital ? Fanny nous éclaire.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

This episode features Mason Breeding, a talent manager in the gaming creator economy, discussing how gaming influencers are changing digital marketing. He explains what brands get right and wrong when working with creators and stresses the importance of authenticity and community. Breeding also talks about the value of long-term partnerships and smarter ad strategies in gaming.

When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn't expect to spark a movement. Here's how she grew Uprisers into a purpose-driven streetwear brand that partners with national retailers and powers community change.For more on UPRISERS and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Send us a textKyle Muncy, Director of Brand Partnerships and Trademark Management at UConn, joins us to talk the latest craze around trading cards and collectibles. We talk the evolution of trading cards, the impact of NIL, and more.Your Other LeagueHot takes from a cast of relatable sports fans. Not famous, just fun.Listen on: Apple Podcasts Spotify

Think you need a massive following to land brand deals? Think again. In this episode, Christina and Corinne chat with Justin Moore of Creator Wizard about the real roadblocks creators face when it comes to partnerships. From overcoming mindset blocks to negotiation strategies that actually work, Justin shares his proven approach to building brand deals that last.LINKS MENTIONED IN THIS EPISODE:BOOK: https://www.sponsormagnet.com/********************************DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to  provide you with valuable content. Thank you for your support!********************************FULL SHOW NOTES: https://thesmartinfluencer.com/this-is-whats-really-holding-you-back-from-brand-partnerships/JOIN OUR COMMUNITY:https://www.facebook.com/groups/214681812013517https://www.instagram.com/thesmartinfluencer/Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts SpotifySupport the show

 WHAT WAS SAID “The era of followers is dead.”Urban Outfitters' Head of Brand Marketing and Communications, Cyntia Leo, wrote the obit for follower counts during one of the first sessions Monday morning: How Brands Are Winning With Creator-Led Strategies in 2025.“This is really a time about the algorithm,” said Cyntia. “Creators help us be in the algorithm, not just being in the platform.”The idea that follower count no longer holds the value it once did echoed throughout the week.Prop CEO Joseph Perelli drove the point home in a panel on creators and performance marketing: “Obsessing over followers is the biggest mistake marketers make.” Between fake followers, poor audience targeting, and limited organic reach, follower count is no longer a reliable metric — for creators or brands.Takeaway: If leadership still insists on hiring creators based on follower count, it's time to let them know the game has changed. Smart marketers are prioritizing deep content alignment and leveraging creator content for paid media opportunities.Now that our feeds have changed from who we're following, to what they're talking about, follower count matters less than a topic alignment, said Sprout Social Vice President, Outbound Product Management, Brittany Hennessy.Brittany pointed to Loewe and how they opted for the “cucumber guy,” TikToker Logan Moffitt, instead of a fashion or beauty creator when the company launched a cucumber-scented candle.There's a lot of conversation about topic-based marketing, agreed Nya-Gabriella Parchment, UTA's Head of Brand Partnerships.When you understand what your consumer is talking about, what they're truly interested in, what movies they're watching, what podcasts they listen to, that's when, “you can understand who's leading that conversation to tap into and work with,” Nya recommended.Takeaway: Topic alignment is another way of saying ‘Don't focus on follower count.' Instead, brands should prioritize creators who are actively driving conversations around consumer interests — like cucumbers.I got to speak with Lindsey Gamble and Adweek's Senior Tech Reporter, Kendra Barnett, on a panel titled: Creator Content Only Belongs on Social... Or Does It?Spoiler alert: Creators are being effectively deployed up and down the funnel and across every channel.“Creator-featured ads do much better,” echoed Snapchat's Global Head of Public Figures, Francis Roberts, during a panel on Building a Brand That Lasts.The benefit of creators isn't purely for advertising purposes. With more brands launching personality-first projects — like Substack newsletters — creators are becoming even more indispensable for their creative skills and audience insights: these are partners who understand the type of content audiences want to consume!Takeaway: You're not just paying for assets or access to an influencer's audience, said Lindsey: “What I'm really excited about is bringing them in as consultants, bringing them in as creative partners. That leads to more co-creation and collaboration, as opposed to just, ‘Here's a brief, go create a video.'“You want to lead with a content-first approach.”“Brands want to be humanized, and creators can help them.”

Togethxr is rewriting the playbook for women's sports media with storytelling, viral merch, and brand partnerships that drive real impact.For more on Togethxr and show notes click here.    Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Think a brand partnership is just a one-time gig? Think again!When you find the right brand partnership, it can be a win-win(win) for everyone involved! Early in my career, Apolis, a national retail brand, brought me in to customize their jute tote bags. When I started working with them, never could I have known the multi-beneficial aspects of our relationship.In this episode, I'm diving into how long-term collaborations fueled my creative business in the beginning and how you, too, can turn natural, organic networking into tens of thousands in revenue for your business. I'll share with you:Why your best business leads can come from the most unlikely of places (that have nothing to do with your industry!)How a single brand partnership can lead to consistent income, visibility, and opportunityThe ways my partnership allowed me to pay it forward and fuel other creative businesses beyond mineWays you can develop your own brand partnerships and where to look to find themIt's an amazing feeling when all parties involved grow and profit from a single relationship!And if you're interested in learning more about tote bag customization, I'm teaching all the tips and tricks I learned custom-making thousands of bags during the Hobbyscool Art of Expression Creative Summit May 13-15! Over 28 speakers will be teaching their unique creative trades over 3 days - including ME – for FREE! To learn more about it and sign up, visit https://programs.hobbyscool.com/ Hope to see you there!FREE WORKSHOP: “How to Become a Calligraphy Pro” Educational Workshop FOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy SUBSCRIBE: Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands.TakeawaysMany creators are lifestyle creators and chefs.We have many of the largest creators in the world.We are agnostic to the verticals.Creators drive outcomes for brands.We need to ensure that the creators are going to drive the most efficiency.Performance for brands is key.B2B creators are also included in our approach.Diversity in creator types enhances brand partnerships.The platform supports various creator verticals.Driving outcomes is the ultimate goal for creators.Chapters00:00Introduction to Agenteo and Arthur Leopold21:13The Evolution of Creator Marketing25:15Challenges in Creator Collaboration29:15The Role of Micro-Creators32:14Agenteo's Innovative Marketplace Solution35:24Future Trends in Creator Commerce38:25Closing Thoughts and Future Outlook

Long-term brand partnerships are much more beneficial for both you and the brand. But how do you make this transition from a one off deal to a long-term partnership? Today, we're diving into why it's so important to develop long-term partnerships, how to set them up early on, what to do to follow up, and how to eventually raise your rates. Learn more about this episode's news ↓ Episode 171 Shownotes Download the FREE Anti-Pitch Method Guide here →https://kristen-bousquet.ck.page/a5d217e389 Join 140+ other creators in our private creator community, Soulcial Suite ✨ Follow Soulcialmate

In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies.TakeawaysUsing athlete content significantly drives sales.The gravitas of an NFL player's image can enhance brand perception.Rights to athlete content can be secured for extended periods.Content can be utilized in multiple marketing channels.Email marketing is a key area for content deployment.MMS and PR are effective for leveraging athlete influence.Websites and Amazon pages benefit from athlete endorsements.Paid ads can be enhanced with athlete-generated content.Strategic content use leads to better brand visibility.Athlete marketing is a powerful tool for brand growth.Chapters00:00Introduction to Influencer Marketing and Open Sponsorship20:20The Evolution of Sponsorship in Sports23:11Navigating the Athlete-Sponsor Relationship26:34Expanding Beyond Athletics: New Influencer Categories29:22The Power of Influencer Marketing for Brands32:23Closing Thoughts and Future Directions

In this episode of Paisa Vaisa, Anupam Gupta hosts Nitin Navneet Tatiwala, VP Marketing, Customer Experience & Air Network (MEISA), FedEx. The logistics giant is currently in news for sponsoring one of the most celebrated teams, Chennai Super Kings in the ongoing Indian Premier League. Their conversation starts with the inception of the FedEx, its vision and then diving deeper into brand partnerships, and marketing strategy.Nitin shares the brand’s India journey, the global playbook behind major sports sponsorships, and why they chose to back an IPL giant. He also breaks down how sponsorships drive growth across markets and discusses career opportunities for freshers.

Want brands to slide into your DMs first? Here's how!

Build relationships that last with brands, simplify brand outreach, and develop confidence in your offerings with Candice Ward from Eat More Cake ----- Welcome to episode 515 of The Food Blogger Pro Podcast! For part three of our Diversifying Income Series, Bjork interviews Candice Ward from Eat More Cake. Diversifying Income Series: Working with Brands In today's crowded content landscape, with the rise of AI, increased competition, and more user-generated content, Candice shares how she built a stable business by diversifying her income and getting strategic with brand partnerships. This episode breaks down Candice's three-pillar approach to building relationships with brands: crafting a strong offer, getting more eyeballs on that offer, and—most importantly—learning how to sell your offer. She shares practical tips for using analytics to evolve your offerings, developing an email sequence that gets responses, and how to pitch brands with purpose. This episode will make you excited to rethink your brand partnership strategy — don't miss it! Three episode takeaways: Why you should be using the offer/market/sales framework for brand pitching — Candice explains the 3 main pillars of brand partnerships and how to optimize each phase of your outreach. Simple ways to use weekly workflows to make real connections with brands — Candice has incorporated brand outreach via email sequences, LinkedIn, and social media into her workflow and explains her process for communicating with brands and how to develop an email sequence so that you can easily begin the process yourself! How to build confidence in pitching — Very few content creators are confident pitching to brands right out of the gate. Candice explains her tips for becoming more confident (hint: repetition helps!) and how reframing pitching as building relationships with brands to help them solve a problem can help creators overcome their mental hurdles to communicating with brands. Resources: Eat More Cake by Candice 310: The Confident Pitch – How to Naturally Build Relationships with Brands with Candice Ward Raptive Mediavine Pinch of Yum MALK Organic LinkedIn Superhuman Mixmax Confident Pitch Program Brand Magnet: How to Stand Out and Land Brand Deals as a Food Creator in 2025 Follow Candice on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Clariti. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Ep 206 | DISCOs ASSEMBLE

Next in Media spoke with George Karalexis, Co-Founder & CEO of TEN2 Media and his partner and COO Donna Budica, about the company's focus on helping artists think - and make money - like digital creators.

In this episode, we sit down with Ellie Knips, a marketing professional with over a decade of experience in the building materials industry. From backing trailers into docks during internships to leading national campaigns at Andersen Windows, Ellie's journey is one of grit, curiosity, and fearless growth. She shares how she transitioned from Cambria's interior-focused marketing to Andersen's content-driven role—despite having no formal background in social media. We dive into how she built trust with builders, navigated big career leaps, and learned to embrace uncertainty and “figure it out” moments. We also talk about the importance of authentic storytelling, building strong brand partnerships, and why betting on yourself is often the smartest move you can make. Whether you're in construction, marketing, or just trying to level up your career, this episode is packed with real talk, insight, and inspiration. Episode Outline: Ellie Kanips' Career Journey and Role at Anderson Windows (0:00) Ellie's Transition from Cambria to Anderson (5:42) Leadership and Learning from Challenges (11:51) Storytelling and Audience Connection in Marketing (23:51) Building Strong Partnerships with Vendors (33:13) Challenges and Growth in New Roles (43:57) Final Thoughts and Reflections (46:47)   Watch this episode on Youtube: https://youtu.be/T706l2dJumw Partners:  Andersen Windows Buildertrend Velux The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

As part of an ongoing series focused on the YouTube Ecosystem (sponsored by VuePlanner) Next in Media spoke with Josh Stanley and Myra Dallas, founders of the startup Coaxial Collective and Adam Van Der Grift, better known on YouTube as the home improvement guru Haxman.  The group talked about the need in the YouTube ad market for specialty firms focused on genres like home improvement, and how mid level creators can execute brand deals without alienating their users.Takeaways:Bridging the Creator-Brand Gap – Many brands still don't fully understand creators, and vice versa. Coaxial Collective aims to fix that by helping brands and YouTube creators connect more effectively.YouTube's Unique Space – Unlike Instagram and TikTok, YouTube is centered on long-form content, allowing for deeper relationships with audiences rather than just quick-hit influencer marketing.The Shift to TV Screens

Next in Media spoke with Scott Fisher, founder of Select Management Group and creator economy veteran, about whether top creators still want to seek out big streaming deals, given the success they can have on YouTube, and what happens next if TikTok Shop goes away.Takeaways:The Evolution of Digital Talent Management

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)What happens when a nonprofit and a major beauty brand come together to change the narrative on the deeply ingrained biases surrounding facial differences? You're about to learn how a BOLD vision turned a dream collaboration with Sephora UK into reality with Phyllida Swift, CEO of Face Equality International. Phyllida starts by sharing her incredible story of resilience and strength after a car accident. The important work she does today stands at a unique intersection of human rights, disability policy, and representation.Phyllida breaks down the Face Equality International ambassador program, how they attracted creators like British YouTuber Nikki Lilly, the challenges of navigating tokenism in brand partnerships, and how nonprofits can leverage creators to amplify their mission, too.Then we dig into Phyllida's favorite takeaways from their powerful “My Face Is a Masterpiece” campaign with Sephora UK, which included in-store events and training initiatives for beauty professionals, creating a beautiful conversation around beauty and identity. Resources & LinksLearn more about Face Equality International on their website and Instagram, and connect with Phyllida on LinkedIn. Phyllida also references the Hidden Disabilities Sunflower. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Join Pete as he rides around the streets of Milan in a van with Vice President, Fashion Director at Nordstrom, Rickie De Sole, Executive Vice President, General Merchandise Manager for Apparel and Designer, Sam Lobban, Senior Vice President of Designer and Brand Partnerships, Brian Roberts, and Pete's cousin and Chief Merchandising Officer, Jamie Nordstrom. Get the ground-level experience of this highly anticipated fashion event, learn about the latest trends, changes in the business, and hear some of our team's biggest takeaways from this season in Milan. Also as part of our trip to Milan, Pete will be dropping by to chat with one of our most important brand partners, Gildo Zegna, CEO and third generation leader of the Italian luxury men's wear brand Zegna. Thanks for tuning in to episode 82. We hope you enjoy it! Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to nordypodcast@nordstrom.com to be a part of the conversation! And, be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.

Morgan DeBaun is back with another live coaching session, this time joined by Kristi and Laci, two ambitious women navigating career shifts, side hustles, and personal growth. Morgan is getting into everything from dating as a high-achieving woman to knowing when it's the right time to leave your 9-to-5. In this episode: 00:00 Introduction to the Journey Podcast 01:07 Live Advising Session with Kristi 01:28 Kristi's Career Dilemma 03:29 Balancing a 9-to-5 and Side Hustle 07:24 Maximizing Revenue and Brand Partnerships 11:33 Transitioning to a B2B Focus 15:29 Personal Branding and Business Strategy 18:45 Navigating Dating as a High-Achieving Woman 24:20 Embracing Feminine Energy 31:01 Introduction to Laci 31:48 Laci's Career Journey 33:06 Exploring Passions and Entrepreneurship 34:50 Balancing Stability and Ambition 38:41 Focusing on Wellness and Personal Growth 39:42 Developing Secondary Income Streams 42:17 Fashion and Personal Branding 50:41 Land Development and Generational Wealth 54:24 Conclusion and Final Thoughts To start off, Morgan sits down with Kristi, aka "Get Me Hired Kristi," who is torn between her successful corporate career and her passion for helping job seekers in her side hustle. Morgan walks her through the power of keeping her 9-to-5 as a strategic advantage, how to scale her side business through brand deals, and why reinvesting profits into her business is the key to long-term success. Next, Morgan is joined by Laci, a creative with a love for fashion who is juggling a stable government job, caregiving responsibilities, and a desire to build something of her own. Morgan helps her rediscover her passion, turn content creation into a low-effort income stream, and make strategic moves to build generational wealth through real estate development. This episode is a masterclass in designing a life that honors your ambitions and your peace. Whether you're craving more impact in your career, trying to figure out the right time to leave your job, or wondering how to attract the right partner, Morgan's wisdom will help you move forward with clarity and confidence! Make sure to leave a rating and review wherever you listen! Pre-order Rewrite Your Rules: https://worksmartprogram.com/book/ Join the Newsletter for More Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast Make sure you are following Morgan's journey on TikTok: https://www.tiktok.com/@morgandebaun?_ Visit Mormatcha.com to make a purchase. Follow us on Instagram: https://instagram.com/thejourneybymdb Produced by MicMoguls.

In this episode of Skin Anarchy, Dr. Ekta sits down with Stacy Jones, founder and CEO of Hollywood Branded, to uncover the secrets behind creating authentic brand partnerships with celebrities and influencers. Stacy shares her inspiring journey from theater production to becoming a trailblazer in Hollywood marketing, offering invaluable insights into building resilient businesses and thriving through industry challenges.Stacy reflects on her path, starting with her passion for storytelling in theater and her unexpected pivot into product placement and celebrity collaborations. As the head of Hollywood Branded, she's orchestrated over a billion dollars in brand partnerships, relying on her ability to adapt and innovate despite setbacks like fraudulent schemes and industry shutdowns.The conversation dives into the nuances of celebrity endorsements versus influencer campaigns. Stacy explains the differences in budgets, production needs, and brand goals, emphasizing the importance of authenticity and long-term collaboration for success. She also offers practical advice for smaller brands, highlighting the potential of product placements in film and TV or leveraging gifting lounges to generate organic buzz.Stacy's story underscores the grit required to navigate Hollywood's fast-paced environment. From overcoming multimillion-dollar losses to redefining her agency's focus, she exemplifies resilience and reinvention. Her mantra: failure is a stepping stone, and passion is the fuel for long-term success.Tune in to discover how Stacy Jones built a powerhouse agency and learn strategies to elevate your brand through meaningful celebrity partnerships.To learn more about Hollywood Branded, visit their website and social media. Don't forget to subscribe to Skincare Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.