Podcasts about brand partnerships

What happens when ambitious, purpose-driven women come together to learn, connect, and elevate their brands? In this special She Believed She Could™ Podcast episode, Allison Walsh and Carolina Flores recap the unforgettable She Believed She Could Summit and Visibility Lab, sharing the transformational moments, powerful breakthroughs, and practical strategies that left attendees inspired and ready to take action. Throughout the conversation, they reflect on the summit's biggest themes—including personal branding, storytelling, public relations, podcast guesting, private podcasting, social media strategy, website development, book publishing, influencer marketing, brand partnerships, and content creation. You'll hear insights from an incredible lineup of experts who generously shared their knowledge, experience, and actionable tools to help women grow their visibility, build authority, and create greater impact through their businesses and personal brands. The episode also provides a behind-the-scenes look at Visibility Lab, where attendees received hands-on coaching, professional content creation support, brand messaging guidance, media training, and confidence-building experiences that transformed how they show up online and in their businesses. Whether you're building a personal brand, growing a business, launching a podcast, writing a book, pursuing brand partnerships, or simply looking for the confidence to step into your next level, this episode will leave you inspired and equipped with practical next steps. In This Episode You'll Learn: How to build a stronger personal brand Why visibility creates business opportunities The power of public relations and earned media How podcast guesting can grow your audience Why private podcasts are becoming a powerful marketing tool Social media strategies that build authentic communities Website essentials every entrepreneur needs How to leverage influencer marketing and brand partnerships The importance of storytelling in business growth Why confidence grows through action and implementation How strategic networking accelerates success The role of community in personal and professional growth If you've ever felt stuck, uncertain about your next step, or hesitant to put yourself out there, this conversation is your reminder that your story matters—and your next opportunity may be one courageous step away. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

#951 Ever wondered how creators turn brand deals into serious revenue? In this episode, host Brien Gearin sits down with Justin Moore, founder of Creator Wizard and author of Sponsor Magnet, to uncover the secrets behind landing, pricing, and negotiating high-value sponsorships. Justin shares how he and his wife went from free product collaborations to earning over $5 million through brand partnerships — and how he now teaches creators and business owners to do the same without giving up a percentage to agencies or managers. From understanding sponsor goals to crafting irresistible pitches and maximizing negotiation leverage, this episode is packed with actionable insights for anyone looking to monetize their platform through strategic partnerships! (Original Air Date - 10/17/25) What we discuss with Justin: + Turning free products into paid deals + Building a $5M brand partnership business + Why most creators don't need managers + Understanding sponsor goals (ARC framework) + Pricing based on awareness vs. conversions + Negotiation strategies that increase payouts + The DUE rule: deliverables, usage, exclusivity + Crafting pitches with the ROPE method + How small creators can land sponsors + Transitioning from one-off deals to retainers Thank you, Justin! Check out Creator Wizard at ⁠CreatorWizard.com⁠. Subscribe to ⁠Justin's newsletter⁠. Buy a copy of ⁠Sponsor Magnet⁠. Listen to ⁠Sponsor Magnet⁠. Follow Justin on ⁠Instagram⁠, ⁠LinkedIn⁠, ⁠TikTok⁠, ⁠Twitter⁠, and ⁠YouTube⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brent is joined by Paige Kosinski, co-founder of Odyssey Entertainment Group, an influencer talent management company that has grown from a boutique operation into a mid-size powerhouse. The conversation covers the evolution of the creator economy, the art of matching talent with brands, and the practical steps aspiring creators need to take to build sustainable careers. Whether you are a merchant looking to leverage influencer marketing or a creator hoping to monetize your platform, this episode delivers real-world guidance from someone who lives and breathes this space every single day.Key TakeawaysConsistency beats follower count. Algorithms reward creators who show up regularly, and brands now prioritize engaged communities over raw follower numbers.Start with one clear focus. Creators should establish expertise in a single area before expanding into lifestyle content. That focus gives audiences a reason to stick around.Brand partnerships drive the bulk of creator revenue. Beyond one-off deals, long-term collaborations with aligned brands create stability for both the creator and the company.AI-generated content can backfire. Audiences are quick to spot avatar-driven or AI-produced material, and brands are even adding contract clauses to limit AI use in creative deliverables.The creator economy welcomes every generation. Gen X influencers are thriving on social platforms, proving that audience-building has no age requirement.Personal branding comes first. Monetization follows naturally when a creator invests in building a genuine, recognizable brand with clear content pillars.Cross-platform presence matters. Successful creators post across TikTok, Instagram, YouTube, Facebook, LinkedIn, and Pinterest depending on where their audience lives.Chapters00:00 Introduction to Odyssey Entertainment Group01:53 The Evolution of Influencer Management05:11 Matching Influencers with Brands09:03 The Importance of Community and Niche10:07 Engaging Older Audiences11:11 Navigating Different Platforms12:39 Building a Personal Brand13:31 Public Speaking and Influencer Opportunities14:33 The Role of AI in Content Creation17:21 Getting Started as an Influencer18:55 Closing Thoughts and Promotions ResourcesOdyssey Entertainment Group - https://www.odysseyentertainmentgroup.comErica Ver - PianyandHoney - https://www.instagram.com/pianyandhoneyWall Blush Modern Manor Collection - https://wallblush.com/collections/modern-manor

Recorded live at Possible Miami, this episode of House of Content brings our House Guest Series into the real world as host Christine Göös sits down with Sarah Grosz, who at the time led influencer marketing at Allbirds and now heads Influencer & Brand Partnerships at HORMBLES CHORMBLES, a better for you candy brand.Sarah has built creator programs at the intersection of culture, community, and performance, helping brands create partnerships that feel authentic while delivering measurable business results. Christine and Sarah unpack what it really takes to build influencer strategies that drive conversion without sacrificing creativity.They discuss how to evaluate creator fit beyond vanity metrics, the balance between performance goals and creator autonomy, and why cultural relevance can't be manufactured through trend-chasing. Sarah also shares her briefing philosophy, the storytelling signals she looks for in creators, and the influencer marketing metrics she wishes brands would stop obsessing over.Plus, they kick things off with a quick-fire round covering creator hot takes, favorite creators, social media rabbit holes, and the influencer marketing hill Sarah is willing to die on.Special thanks to Unplugged Collective for hosting House of Content in their studio at Possible Miami.

What does it actually take to stay yourself in an industry that rewards sameness?This week, Aisha sits down with Tiffany Battle — fashion creator, creative director, storyteller, and one of the original voices in fashion blogging — for a conversation about what it really takes to build a creative life on your own terms. Before she launched The Werk! Place in 2012, Tiffany was a chemical engineer at a major semiconductor company. Six years in, she made the decision to leave stability behind, book a course at the London College of Fashion, and bet on herself fully. That leap is what shaped the distinct voice so many of us know her for today.In this episode, they get into the rise of the algorithm and the death of individuality, the lost regional style cultures of the 90s, the quiet luxury aesthetic creators are adopting to access luxury brands, why she's building her own show Sunday Stroll instead of chasing brand deals forever, the real talk on managers and money in the creator economy, and what it means to choose joy as resistance.Honest, sharp, and refreshingly direct — this one will have you rethinking how you show up online.

Jubilee Media founder and CEO Jason Y Lee joins Next in Media to break down how the digital-first studio builds scalable, format-driven IP that captures Gen Z's massive attention span without relying on a single face. Discover the monetization strategies behind their unscripted content, why creators are turning down Hollywood, and how authentic human conversation is outperforming AI in the modern creator economy. Key Takeaways: The Creator Economy Flip: Top digital creators no longer view Hollywood as the ultimate graduation point, reversing the media power dynamic as traditional studios now seek out digital-first strategies to survive. The Attention Span Myth: Massive engagement metrics on 90-minute videos prove that younger audiences aren't suffering from short attention spans; they are simply starving for unscripted, long-form authenticity. Format Over Face: Designing repeatable, host-agnostic IP rather than relying on a single charismatic personality eliminates key-person risk and unlocks true operational scalability for digital studios. Contextual Brand Storytelling: The next frontier of monetization rejects one-off, disruptive advertisements in favor of naturally embedding brands into existing, high-performing video franchises. The Anti-Echo Chamber Demand: Algorithms have hyper-fragmented public discourse, creating a massive, untapped market of viewers who actively seek out raw, multi-perspective content to escape their own echo chambers. The TV Screen Takeover: Digital-first production must now default to cinema-grade standards like 4K, as YouTube's massive growth on connected televisions blends the boundary between streaming networks and independent creators. The Human Premium in an AI Era: As artificial intelligence commoditizes automated content creation, media companies that double down on raw, real-life human connection will hold the ultimate competitive advantage. IP Upcycling and Windowing: Legacy distribution strategies like FAST channels and AVOD licensing represent the most lucrative secondary revenue streams for creators sitting on deep libraries of episodic content. Resources & Next Steps: Subscribe to Next in Media on Apple Podcasts and Spotify Key Episode Timestamps: 00:00 Jubilee's Mission and Content Philosophy 1:09 Introduction and Background 2:07 Jubilee's Format Strategy and Studio Approach 3:44 Building a Scalable Business Model 4:57 Format Development and Longevity 6:16 YouTube's Evolution and Connected TV 7:54 Multi-Platform Strategy 8:54 Brand Partnerships and Controversial Content 10:01 Successful Brand Integration Examples 11:23 Brand Partnership Philosophy 12:19 YouTube's Creator Economy Evolution 13:44 Creator Content Boosting vs Investment 15:19 Hollywood and Streaming Industry Relations 16:32 Content Licensing and Distribution 17:41 Short-Form Fiction and Experimentation 18:25 Microdrama and Asian Market Trends 19:05 AI Integration and Human-Centered Content 20:09 Generational Media Habits and Public Discourse 21:34 Gen Z's Media Consciousness 22:21 Future Political Engagement and Partnerships

How does a brand move from being a commodity to being a community? Scott Woodward joins the show to discuss why kindness is no longer a "soft" marketing line but a high-leverage strategic advantage that drives everything from customer acquisition to 76% higher employee engagement. What You'll Learn in This Episode - The secret history of Ray-Ban's cultural dominance through product integration - Why 61% of consumers refuse to buy from brands they consider unkind - Lessons from the genesis of Lady Gaga's Born This Way Foundation - The data behind how internal kindness boosts team creativity by 60% - How to transition from managing legacy icons to building an impact-driven consultancy Episode Chapters (00:00) Intro (00:37) The Core Story of Heritage Icons (03:19) The Secret History of Ray-Ban and Product Placement (08:23) Evolution of Brand Partnerships and Integration (11:24) Pivoting from Corporate Powerhouses to Entrepreneurship (14:27) Connecting the Dots Between Kindness and Strategy (18:26) Why Kindness is a High-Leverage Strategic Advantage (23:22) Kindness as a Core Strength for Leaders (27:10) Brand Smile: Burberry's Digital Heritage About Scott Woodward Scott Woodward is an award-winning brand architect and the founder of SEW Branded. His career began in the in-house marketing trenches of global powerhouses, including Ray-Ban, Calvin Klein, and The Coca-Cola Company, where he helped shape some of the world's most recognizable identities. A pioneer in the “kindness space,” Scott has collaborated with Lady Gaga's Born This Way Foundation and One Direction to launch massive social impact campaigns that challenge bullying and promote empowerment. In addition to his consultancy work, he serves as an advisor to startups and is an adjunct faculty member at the Parsons School of Design, where he teaches the next generation about the intersection of strategic design, humanized marketing, and brand management. What Brand Has Made Scott Smile Recently? Scott is smiling at the heritage brand Burberry for their recent campaign featuring actor Tom Blythe. He appreciates how they are celebrating their iconic trench coat through a 360-degree digital approach that feels savvy in the modern fashion landscape. Scott notes that while the NFL's recent work with Tim Ellis and Dhar Mann shows that kindness makes teams unstoppable, Burberry's ability to modernize a classic British icon is what has caught his eye lately. Resources & Links Connect with Scott on LinkedIn. Check out Scott's personal website and the SEW Branded site. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Inter Learn more about your ad choices. Visit megaphone.fm/adchoices

Super Group runs gaming and betting operations on every continent, but where they really dominate is in Africa, where they have worked very hard to understand — and cater to — regional differences in consumer preference.Our guest today is Kirsty Ross, Chief Operating Officer of Super Group, which trades under the symbol SGHC. As COO, Kirsty is responsible for global operations, organizational effectiveness, and scalable growth.Kirsty joins us today to discuss Super Group's ongoing expansion in Africa, their strategy for utilizing AI, and how the upcoming World Cup will drive further brand engagement. Highlights:What is Super Group? (2:07)Kirsty's evolving role (2:53)The African Market (4:44)Super Group's main brands (6:41)Using tech to service local markets (8:20)Plans to expand in Africa (9:35)The World Cup (11:31)Capitalizing on Brand Partnerships (13:41)Approach to Capital Allocation (15:32)Turning Strategy into Action (16:25)AI Deployment Strategy (18:21)Building Company Culture (20:25)5-year Outlook for Super Group (21:52) Links:Kirsty Ross LinkedInSuper Group LinkedInSuper Group WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co

Netflix VP of global brand marketing and partnerships Magno Herran discusses how the streamer is using brand partnerships and sponsorships to grow its ad business as it heads into the upfronts. He breaks down co-created campaigns with State Farm and other marketers, how Netflix is extending its IP beyond the platform and why reaching younger fans now requires a broader media mix that includes social.

Tell us what you like or dislike about this episode!! Be honest, we don't bite!Rob Lipsett says he hasn't worked in 10 years, and he's not saying that to flex. He's saying it because he built a business that doesn't rely on motivation, luck, or going viral. It relies on systems, content that ranks, and products people actually buy.In this episode, Rob sits down with Matt to break down the real playbook behind his seven-figure fitness brand: how he started from zero, learned YouTube properly, and built an ecosystem that turns attention into income, without burning out or relying on one platform.They go deep on what most creators and early-stage founders get wrong: thinking ads will make them rich, ignoring titles and thumbnails, and never building an offer that converts. Rob also shares his blunt views on market “saturation”, what biohacking actually does (and doesn't) do, and how real estate became part of his long-term legacy plan.If you're building a personal brand, trying to escape the 9–5, or wondering how creators actually make real money, this episode will save you years of guessing.You'll hear Rob and Matt talk about:Why “market saturation” is a good thing (and why most people use it as an excuse). The real formula: titles + thumbnails + the first 15 seconds. How Rob went from early YouTube to a seven-figure business model. Why ads aren't the business — your product is. Building an ecosystem: apps, partnerships, and offers that don't depend on “posting more”.Supplements and biohacking: what's real, what's hype, and what to ignore. Real estate, Villa Lipsett, and how influence creates unexpected opportunities.Timestamps 0:00 – Intro 1:04 – Coming Up 2:16 – Ireland's First Fitness YouTuber 6:08 – Educational Background & Turning a Hobby into a Career 8:15 – Mastering the YouTube Algorithm & Starting from Zero 14:25 – From 9–5 Grind to Seven Figures 24:49 – Content Strategy 29:37 – Building the Ecosystem: Apps & Brand Partnerships 35:57 – Converting Followers into Sustainable Revenue 38:54 – Biohacking Realities & The Truth About Supplements 40:47 – Adapting as Your Audience Matures 43:05 – Real Estate & The Villa Lipsett Project 48:16 – The Future of Fitness & Building a Legacy 52:56 – Final ThoughtsResources & Links:Instagram @roblipsettBuzzsprout/Podcast: Listen on Apple Podcasts, Spotify, Google Podcasts: https://strippingoffwithmatthaycox.buzzsprout.comFollow Stripping Off on YouTubeEnjoyed this episode? Please subscribe to Stripping Off with Matt Haycox and leave a ★★★★☆ review on Apple Podcasts or Buzzsprout – it really helps others find us!

What does it actually take to turn influence into income—and build a sustainable business as a creator? In this powerful conversation, Allison Walsh sits down with Kahlea Wade—founder of Alora Society—to break down the real strategy behind brand partnerships, personal branding, and the future of the creator economy. With over a decade of experience in influencer marketing and partnerships with brands like Meta, Nike, Amazon, and Skims, Kahlea shares how creators can: Land consistent brand deals Build a profitable personal brand Shift from transactional to relationship-based partnerships Navigate contracts and protect their intellectual property Use AI to work smarter, scale faster, and unlock new opportunities This episode also dives deep into the impact of AI on influencers—what's coming, what to watch out for, and how to leverage it without losing authenticity. Whether you're just starting or scaling to six figures, this conversation will completely change how you approach content, business, and growth. Connect with Kahlea: https://www.instagram.com/kahleanicolee/ https://www.instagram.com/alora.society/ linkedin.com/in/kahleawade   This episode was sponsored by Be A Mind Leader. Learn more about this impactful campaign here.  Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value.

What does it actually take to be seen, selected, and supported in your industry?In this episode of Meanwhile, She, Aisha Beau sits down with Brianna Wright, Head of PR & Influencer Marketing at SheaMoisture, for an honest and insightful conversation on identity, access, self-investment, and what it really takes to stand out.Having worked her way through Unilever with intention and clarity, Brianna now leads one of the most influential and culturally relevant brand ecosystems for creators—shaping not just who gets chosen, but how they're seen.Together, they discuss the mindset and habits required to step into a bigger life, why visibility and proximity matter just as much as talent, and how creators can position themselves for long-term opportunities.Brianna also shares insider perspective on what brands are actually looking for, how she evaluates creators beyond numbers, and what it takes to get on SheaMoisture's radar.This episode is a powerful reminder that success isn't just about being good—it's about becoming someone who is seen, valued, and aligned with the opportunities you want.

Eric explains how she built a media company alongside her dog waste removal business and landed brand deals without a massive following. She discusses key partners like Jobber, Poop Scoop Millionaire, Quo, and affiliate relationships such as Review Harvest and Amazon links, and describes how authenticity and trust in micro-communities drive conversions. Erica outlines how to approach partnerships (persistence, aligning with products you already use, negotiating flat rates plus affiliate links and terms in contracts), while warning that content creation can drain time and focus from the core business and requires structure, consistency, and sustainable boundaries. Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

In this episode of Next in Media, Mike Shields sits down with Andrew Yaffe, CEO of Dude Perfect, to talk about how the iconic trick-shot brand has evolved into one of the most diversified properties in digital media. Eighteen months into the role after a long run at the NBA, Andrew walks through Dude Perfect's three-part strategy of content, products, and experiences — including a 22-city summer tour, middle-grade novel series, new outdoors channel, and experiential concepts. Mike and Andrew dig into why Dude Perfect now looks more like a sports league than a creator business, what made their Xfinity co-created ad the best-performing spot on YouTube, and why reaching the family unit has become one of the most valuable propositions in fragmented media. They also cover YouTube's role in the upfront, the long-form content shift, the wishlist for better cross-platform measurement, and Andrew's reluctant NBA Finals pick. Key Highlights

As the Director of Marketing Communications and Brand Partnerships at Once Upon a Farm, Jane leads the brand's storytelling and public outreach initiatives with vision and heart — overseeing, brand partnerships, cause marketing, influencer programs, and events. Over her seven-year journey at Once Upon a Farm, she has played a pivotal role in elevating the brand's presence as a purpose-driven powerhouse through creative campaigns, IRL brand experiences and mission-led collaborations that champion and celebrate better nutrition and wellness for all families.IG onceuponafarm | onceuponafarmorganics.comFind Me:IG + TikTok citrusdiaries.studiocitrusdiaries.com | hello@citrusdiaries.comCreate your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

What happens when the very qualities that built your success almost break you?In this episode of the Power Of Women Podcast, Di Gillett sits down with Tess Brouwer, former Virgin Australia executive, now Chief Energy Officer and Co-Founder of Awake Academy to explore what it truly takes to reset, rebuild, and rise stronger after life changes in an instant.At 32, Tess was a high-performing corporate leader living in Switzerland when a skiing accident left her with a spinal cord injury, Guillain-Barré diagnosis, multiple surgeries and months in rehabilitation. Her identity had been built on performance, drive and achievement. Suddenly, none of that worked.This is a raw and honest conversation about identity grief, burnout, nervous system overload, emotional resilience and rebuilding self-worth from the ground up.If you have ever ignored the warning signs…If you have ever tied your worth to your work…If you have ever asked, “If I can't perform, who am I?”This episode is for you. You'll hear:The life-changing accident that forced Tess to confront her identityWhy high performers ignore red flags - until they can'tThe difference between grit and true resilienceHow mental fitness differs from “pushing through”Why burnout is often a wake-up call, not a weaknessPractical daily resets to regulate your nervous systemThe simple question every ambitious woman must ask herself: Am I enjoying my life? New podcast episodes drop every Monday to power your week. Be the first to catch inspiring interviews, empowering stories, and thought-provoking conversations.

If you've ever wondered why some creators consistently land brand deals—while others with similar audiences don't—this episode breaks it all down. In this powerful conversation, Sara Stefanik, Director of Influencer Partnerships at BabyCenter and Mom 2.0, pulls back the curtain on what brands are actually looking for when choosing creators. With over 15 years in digital media, Sara shares insider insights on how to position your platform, build meaningful brand partnerships, and turn your content into a revenue-generating business. You'll learn why follower count isn't the deciding factor, how to create a media kit that gets noticed, and what separates creators who get passed on from those who get the deal. Whether you're just starting out or ready to scale your income, this episode gives you the clarity and strategy you need to become an easy “yes” for brands. “Brands want to instantly understand who you are, who you influence, and why it makes sense to work with you.” What You'll Learn: How to position yourself for brand partnerships What brands actually look for in creators How to build a media kit that converts The difference between followers vs. engagement How to pitch brands with clarity and confidence Ways to turn one-off deals into long-term partnerships Common mistakes that keep creators from getting paid Positioned for Partnerships™ Mini Course Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value.

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale. To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner. Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcast For all episodes, please check out www.thePOZcast.com  Takeaways - Greg Selkoe's journey reflects the highs and lows of entrepreneurship. - Cultural influences play a significant role in shaping business ideas. - Karma Loop was a pioneer in streetwear and e-commerce. - Navigating growth requires learning from mistakes and adapting. - The collapse of Karma Loop taught valuable lessons about resilience. - XSET aims to redefine gaming culture and community engagement. - Authenticity in branding is crucial in today's market. - Hiring for cultural fit is as important as skills and experience. - Success is defined by happiness and meaningful experiences, not just money. - The importance of self-awareness and managing stress in business. It's important to balance personal commitments with professional responsibilities. - Financial strategies are crucial when dealing with large investments. - Effective event planning requires clear communication and coordination. - Marketing partnerships can significantly enhance brand visibility. - Live streaming offers unique opportunities for audience engagement. - Collaboration within a team is essential for success. - Final preparations are critical to ensure a smooth launch. - Understanding audience dynamics can drive attendance and participation. - Post-event reflections can inform future strategies. - Maintaining strong relationships with partners is key to ongoing success.   Chapters 00:00 Introduction to Greg Selkoe and His Journey 09:21 The Birth of Karma Loop 18:07 The Collapse of Karma Loop and Personal Reflection 25:25 Building XSET: A New Era in Gaming and Culture 33:40 Hiring for Values and Culture

Ari Bloom has launched multiple eight-figure brands into more than 10,000 retail stores by building products that reflect the people buying them. The founder behind A-Frame Brands breaks down his problem-first framework and why long-lasting brands are built around purpose—not trends. For more on A-Frame Brands and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

How to communicate who you are online.You may not think of yourself as a content creator, but in the creator economy, Angèle Christin says we all have to learn how to communicate who we are online.Christin is an associate professor of communications at Stanford University and a senior fellow at the Stanford Institute for Human-Centered AI. According to her, “we are all content creators now.” We may not all be influencers or podcast hosts, but “We are all putting content out there and creating a public persona,” says Christin. In the digital age, “that plays an increasingly important role in hiring, promotions, and of course, getting laid off.”In this episode of Think Fast, Talk Smart, Christin and host Matt Abrahams explore how to navigate the creator economy — whether as a full-time influencer or a professional managing your online presence. From building on your area of expertise to understanding the trade-offs between short-term hype and long-term trust, Christin explains what it takes to show up online without losing yourself in the algorithm.Episode Reference Links:Angèle ChristinEp.225 Speaking Fluent Internet: How Algorithms Are Changing the Way We Speak Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:21) - Why Metrics Reward Drama (05:48) - Building A Professional Online Presence (10:05) - What Makes A Good Story? (13:54) - The Reality Of Creator Work (18:23) - The Final Three Question (21:33) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smartJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

Sponsors: ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account ◦ Marvin Windows and Doors ◦ Sub-Zero Wolf Cove Showroom Phoenix Connect with Kyle Stumpenhorst: ◦ https://www.instagram.com/rrbuildings Connect with Brad Leavitt: Website | Instagram | Facebook | Houzz | Pinterest | YouTube

In this episode of Trade Show Talk, host Danica Tormohlen speaks with Peter Lewis, Chief Commercial Officer of South by Southwest (SXSW). They discuss Peter's journey from an administrative assistant to a key leader in one of the world's most influential cultural gatherings. The conversation covers the challenges and opportunities SXSW faces as it prepares for its 40th anniversary, including venue changes, economic impact, brand partnerships, and international expansion. Peter shares insights on building a strong team, creating unique experiences, and the importance of community engagement in the event industry.   In our monthly advocacy update, we talk with Tommy Goodwin, Executive VP for the Exhibitions and Conferences Alliance. We discuss the reauthorization of the Terrorism Risk Insurance Act, which is crucial for event organizers. The conversation also touches on international travel challenges, including the visa bond program and proposed social media requirements for visa waiver countries. U.S. Customs and Border Protection is taking comments about the social media requirements proposal through February 9. Email CBP here. Registration for ECA's Legislative Action Day is now open, and trade show professionals can register here.    Peter Lewis bio  Peter Lewis serves as Chief Commercial Officer at SXSW, where he leads the commercial strategy and execution across partnerships, customer success, content, communications, sales, marketing, and growth markets. He oversees teams that design and deliver festival experiences, partner programming, brand activations, global sponsorships, and go-to-market operations, ensuring the forward-thinking community that comes to SXSW is deeply engaged and connected. Peter joined SXSW in 2009 and has played a key role in expanding its commercial and creative reach, both in Austin and around the world.  Chapters  00:00 Introduction to Trade Show Talk  02:07 Meet Peter Lewis: The Visionary Behind South by Southwest  05:04 Peter's Journey: From Admin to Chief Commercial Officer  07:08 Building a Strong Team for Success  08:18 Exciting Plans for South by Southwest 2026  11:11 Navigating Venue Challenges: A New Era for South by Southwest  14:20 Creating Unique Experiences in Austin  18:12 Economic Impact of South by Southwest  19:21 Brand Partnerships and Activations  22:22 The Evolution of Brand Engagement  24:25 Celebrating 40 Years of Innovation  25:51 International Expansion: South by Southwest Goes Global  28:56 The Secret Sauce of South by Southwest  30:25 The Importance of Community and Connection  32:13 Panel Picker: A Platform for New Voices  34:23 Innovative Sessions and Programming  36:03 The Role of Penske Media Corporation  38:12 Surreal Moments in South by Southwest History  40:13 Unexpected Discoveries and Breakout Bands  43:50 Staying Creative and Avoiding Burnout  45:29 Conclusion and Future Insights  Bio: Tommy Goodwin, Executive Vice President for the Exhibitions & Conferences Alliance Tommy Goodwin is Executive Vice President for the Exhibitions & Conferences Alliance (ECA), the advocacy association for the business events industry. In this role, he leads ECA's work on behalf of the interconnected ecosystem of exhibitors, event and meeting organizers, suppliers, venues, and destinations that comprise the global business events landscape. Prior to joining ECA, Tommy spent more than 20 years working for several globally recognized associations and corporations, including Oracle, AARP, and the Project Management Institute. Recognized by The Hill in its list of association "Top Lobbyists" every year since 2020, Tommy has also received several industry awards including: CEO Update/Association Trends: Leading Association Lobbyist (2023) American Society of Association Executives (ASAE): ASAE Fellow (2022) DCA Live: Association Innovation Leader (2022) Trade Show news Network: Industry Support Award (2022) MeetingsNet: Changemaker (2022) Podcast Host: Danica Tormohlen An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries.  Tormohlen currently serves as immediate past president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few. Sponsor This episode is brought to you by The Citywide Track powered by TSNN at Connect Spring Marketplace.   Planning citywide events that span multiple venues and thousands of attendees? Connect Spring Marketplace has the solution you've been looking for.  April 14th through 16th at the Kentucky International Convention Center, Connect Spring Marketplace features the exclusive Citywide Track powered by TSNN—where buyers planning true citywide programs meet the suppliers equipped to handle that scale.  This isn't your typical sourcing event. The Citywide Track brings together qualified decision-makers who generate over 1,000 room nights, utilize 100,000+ square feet of space, and have the authority to negotiate partnerships on the spot.  Whether you're planning association conferences, corporate events, or entertainment programs that take over entire destinations, this is where those complex conversations happen face-to-face with the right partners.  Trade Show Talk listeners who qualify for the citywide buyer track get exclusive access with discount code DT1 for 50% off your refundable registration.  Connect Spring Marketplace: Where citywide events find their perfect match.  If you are a supplier interested in learning more about partnering, email:  sales@connectmeetings.com 

Kacy Ray is a Director of Sports and Brand Partnerships at Salesforce, where she leads high-impact collaborations across sports, media, and entertainment. She has partnered with some of the most recognizable names in sports and media, including the Indiana Fever, Golden State Warriors, San Francisco Giants, United Football League, Tottenham Hotspur, Fox Sports, and NBC to name a few.Her experience spans global brand campaigns, Olympic storytelling, athlete and celebrity partnerships, and multi-million-dollar media strategies that connect brand to demand across the funnel. Known for her data-driven approach, cultural fluency, and ability to navigate complex organizations, Kacy is passionate about helping brands tell authentic stories that resonate across generations and communities.Originally from Arizona, Kacy began her career in New York City in journalism and digital media before transitioning into brand strategy and partnerships. She's now based in the Midwest and is proud to call Indianapolis home. As a mother to two young kids, Kacy loves to teach and take Pilates and barre classes in her free time to keep her sane.

Weight Watchers became one of the most trusted brands in weight-loss by emphasizing the importance of human connection. Now, medications like GLP-1's have completely changed the weight loss landscape, and Weight Watchers has adapted their platform and product offerings to meet the moment. Tara Comonte became the President and CEO of Weight Watchers in February of 2025 after serving as a director since June of 2023. Tara has over two decades of executive leadership experience across corporate and digital strategy, technology, operations, and finance. That includes serving as CEO of Tomorrow Life Sciences, CFO of Shake Shack, Chief Financial and Business Affairs Officer at Getty Images, and CFO of McCann World Group, the world's largest marketing communications business. Today, Tara takes us through a whirlwind year for Weight Watchers, and discusses her plans for reinvigorating the brand through innovation, while maintaining their emphasis on personal connections.Highlights:History of Weight Watchers (2:15)Brand Positioning (6:50)Pharmaceutical Company Collaborations (10:03)Rebranding Weight Watchers (11:38)Product Innovations (13:25)Brand Partnerships (15:39)Marketing Strategy (17:50)Weight Watchers' B2B Strategy (20:48)Using AI and Maintaining Human Connection (22:34)Outlook for 2026 (24:35)Links:Tara Comonte LinkedInWeight Watchers LinkedInWeight Watchers WebsiteICR LinkedInICR TwitterICR WebsiteFeedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.

What happens when culture becomes the foundation of your business not just a marketing tactic? In this episode of the Business Legacy Podcast, Paul Dio sits down with Evan Marshall, COO of Black Menswear, a cultural impact agency that began as a visual storytelling project and evolved into a nationwide movement and top-of-funnel agency for brands. Evan breaks down the power of enclothed cognition how what we wear shapes how we think and how that idea became the thread that ties together fashion, identity, and community for Black and brown audiences. From viral flash mobs to global brand campaigns, Black Menswear is redefining what it means to speak to not at underrepresented communities. Whether you're a founder, marketer, or leader trying to understand how to build with intention, this episode delivers sharp insights on culture, strategy, and scaling impact without losing authenticity. Timestamps 00:01:00 – The Origin of Black Menswear and Cultural Storytelling 00:02:40 – Why Clothing and Identity Are Deeply Connected 00:04:05 – What the Browning of America Means for Brands 00:06:00 – Meeting Communities Where They Are (Not Where You Want Them to Be) 00:08:52 – Communicating Across Subcultures and Global Events 00:11:38 – How the Workforce Has Changed Post-COVID 00:14:04 – What Lean and Mighty Culture Really Looks Like 00:15:45 – Ideal Clients and Brand Partnerships 00:17:53 – The Real Legacy: Impacting Lives Through Space and Belonging 00:19:35 – Where to Connect with Evan and Black Menswear   Enjoyed this episode? Leave us a review here → Apple PodcastsThank you for listening to this episode of the Legacy Podcast. Great reviews help us reach more legacy-minded entrepreneurs just like you.   Episode Resources Connect with Evan Marshall here: https://www.linkedin.com/in/ebennettmarshall/ Legacy Podcast: For more information, visit https://businesslegacypodcast.com Leave a Review: We'd love your feedback on your preferred podcast platform For more information: Visit businesslegacypodcast.com for show notes and additional resources.  

Sisterhood is a superpower. Once Olivia and Tanyka Davson understood each other as both siblings and as professionals, the foundations were laid for them to finally go all-in with Cubbi.Their business was born out of personal experiences in motherhood, which places family values at the heart of their business before it's even taken its first steps.So join us for a look at how these Co-Founders took the leap together, why their dynamic is far different from any normal Co-Founder duo, and the bright future ahead for Cubbi!

Tell us what you like or dislike about this episode!! Be honest, we don't bite!Rob Lipsett says he hasn't worked in 10 years, and he's not saying that to flex. He's saying it because he built a business that doesn't rely on motivation, luck, or going viral. It relies on systems, content that ranks, and products people actually buy.In this episode, Rob sits down with Matt to break down the real playbook behind his seven-figure fitness brand: how he started from zero, learned YouTube properly, and built an ecosystem that turns attention into income, without burning out or relying on one platform.They go deep on what most creators and early-stage founders get wrong: thinking ads will make them rich, ignoring titles and thumbnails, and never building an offer that converts. Rob also shares his blunt views on market “saturation”, what biohacking actually does (and doesn't) do, and how real estate became part of his long-term legacy plan.If you're building a personal brand, trying to escape the 9–5, or wondering how creators actually make real money, this episode will save you years of guessing.You'll hear Rob and Matt talk about:Why “market saturation” is a good thing (and why most people use it as an excuse). The real formula: titles + thumbnails + the first 15 seconds. How Rob went from early YouTube to a seven-figure business model. Why ads aren't the business — your product is. Building an ecosystem: apps, partnerships, and offers that don't depend on “posting more”.Supplements and biohacking: what's real, what's hype, and what to ignore. Real estate, Villa Lipsett, and how influence creates unexpected opportunities.Timestamps 0:00 – Intro 1:04 – Coming Up 2:16 – Ireland's First Fitness YouTuber 6:08 – Educational Background & Turning a Hobby into a Career 8:15 – Mastering the YouTube Algorithm & Starting from Zero 14:25 – From 9–5 Grind to Seven Figures 24:49 – Content Strategy 29:37 – Building the Ecosystem: Apps & Brand Partnerships 35:57 – Converting Followers into Sustainable Revenue 38:54 – Biohacking Realities & The Truth About Supplements 40:47 – Adapting as Your Audience Matures 43:05 – Real Estate & The Villa Lipsett Project 48:16 – The Future of Fitness & Building a Legacy 52:56 – Final ThoughtsResources & Links:Instagram @roblipsettBuzzsprout/Podcast: Listen on Apple Podcasts, Spotify, Google Podcasts: https://strippingoffwithmatthaycox.buzzsprout.comFollow Stripping Off on YouTubeEnjoyed this episode? Please subscribe to Stripping Off with Matt Haycox and leave a ★★★★☆ review on Apple Podcasts or Buzzsprout – it really helps others find us!

How Tom Aulet built Ergatta into a profitable fitness brand with $35M raised, gamified workouts, and lean, cost-effective growth.For more on Ergatta and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Joe Gallo is a results-driven brand builder and the founder of CatchBuzz, a media and lifestyle agency operating at the intersection of music, branding, and culture. With over a decade of experience across partnerships, public relations, marketing, and artist management, Joe has helped emerging artists, major festival acts, startups, and established lifestyle brands amplify their stories. Through CatchBuzz, he has secured more than 1,000 media placements in top outlets including The New York Times, Forbes, Billboard, and The Wall Street Journal.In this episode, Joe Gallo breaks down how indie artists can leverage brand partnerships to unlock new revenue, visibility, and long-term growth—without needing a massive following.Key TakeawaysHow indie artists can land brand partnerships by clearly defining their value and audienceWhy warm introductions, clear asks, and deliverable menus win deals with brandsHow to build long-term brand relationships that go beyond one-off sponsorships---→ Learn more about Joe Gallo and his work at: catchbuzz.co.Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

This episode is a direct invitation to purpose-driven brands, organizations, and service providers who want meaningful, trust-based exposure to a global audience.   Amb. Elisha announces the next phase of podcast growth—expanding reach beyond 60+ countries and intentionally partnering with aligned brands that help people improve their lives, relationships, businesses, mental health, wellness, communication, and personal transformation.   This is not programmatic advertising. This is strategic partnership.   The audience trusts Amb. Elisha because of four+ years of consistent value, wisdom, and integrity. If your product or service genuinely helps people move from where they are to where they should be, this platform gives you direct access to listeners who are ready to decide and take action.  

In this episode of Talk Commerce, host Brent Peterson interviews Elijah Khasabo, co-founder of Vidovo, an influencer platform that connects brands with creators. Elijah shares his journey from community college to entrepreneurship, discussing the challenges and successes of building a business in the influencer marketing space. The conversation covers topics such as viral marketing strategies, the importance of engagement over follower count, the role of AI in video marketing, and tips for preparing for holiday marketing campaigns. Elijah emphasizes the significance of consistency in content creation and the value of being curious and open to learning.TakeawaysElijah Khasabo is the co-founder of Vidovo, an influencer platform.He believes in bettering oneself by helping others.The power of social media can significantly impact business success.Viral marketing can be achieved through creative content strategies.Engagement metrics are more important than follower counts.Consistency is key in content creation and audience building.AI in video marketing raises questions about authenticity.It's never too late to start creative marketing efforts.Building a community-driven platform can lead to organic growth.Learning from other founders is crucial in entrepreneurship.Chapters00:00 Introduction to Elijah Khasabo and Vidovo01:45 The Founding Story of Vidovo05:29 Viral Marketing and Content Creation09:20 Sourcing Talent and Influencer Engagement13:13 The Importance of Consistency in Content Creation16:03 AI in Video Marketing and Authenticity17:56 Preparing for Holiday Marketing Strategies

#902 I just earned $40,000 in four days selling t-shirts! That's bananas, but these are the kinds of things you can expect to happen if you focus on building true superfans. From day one, you can follow my system and start generating income from your passion. From ad revenue and affiliate marketing at the casual level to VIP experiences and five-figure consulting gigs at the top of the audience growth pyramid, I cover it all in today's session. This is not about chasing vanity numbers and buying fake subscribers, either. None of that stuff matters! The Superfans system is the key to building real connections online in the age of AI. One experience for a top follower can outweigh hundreds of small sales, so tune in for a look at the opportunities available to you right now. I know you haven't even considered some of these methods yet, so don't miss this episode! Show notes and more at SmartPassiveIncome.com/session902.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today on The Social Studies Show, we're exploring how culture, creativity, and commerce intersect to shape opportunity in music, sports, and advertising. Our guest, Olukoya Davis, has spent over 20 years building bridges between culture and commerce — helping artists, athletes, and brands tell stories that move people and markets. Currently, he is Senior Director of  West Coast Sales at Vevo, where he drives revenue and partnerships across CTV and digital platforms. Before that, he served as Vice President of Brand Partnerships at the NBPA, and held leadership roles at Roc Nation, Complex, NBC Sports, Disney, and Warner Bros. Beyond the boardroom, Olukoya helped grow Misha's Foods from a farmers market brand into major retail stores, and founded The Entersection Group — a strategy firm focused on authentic partnerships across culture, content, and community. He's also the Board President of 100 Black Men of Los Angeles, an MBA grad from Hampton University, and a proud dad — using mentorship and access to empower the next generation of creatives and leaders.

In this episode, I chat with  @KristenBousquet  a creator monetization coach who helps content creators and influencers build profitable businesses. Kristen shares her journey from starting her business during the pandemic to creating a thriving membership community that combines the intimacy of one-on-one coaching with comprehensive educational resources. Kristen started her company after selling her first business for $100k at 25 years old, and since then has been able to generate over $450k in her creator business as a microinfluencer. Soulcialmate's goal is to educate entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through " Soulcial Scoop" podcast, creator membership ("Soulcial Suite"), and coaching programs all while keeping the "soul" in "soulcial media". We dive into her podcast, Social Scoop, where she discusses social media news and offers actionable tips for creators. Kristen also shares her innovative "anti-pitch" method for connecting with brands—focusing on relationship building over cold pitching. She offers insights on identifying your unique value proposition and why it's crucial for standing out in a crowded space. Links:Learn the Anti-Pitch Method with This GuideFollow Kristen on Instagram: @KBOUSQCheck out Kristen's podcast Soulcial Scoop: Listen hereLearn more about Kristen's membership community: Join here Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it take to build a brand that doesn't just cover culture—but defines it? In this episode, we sit down with Mike Tresvant, EVP of Brand Partnerships at Complex, to unpack how the iconic media brand continues to thrive in a shifting digital landscape. From ComplexCon's 300+ brand activations to the company's resurgence post-acquisition, Mike shares how a challenger mindset, authentic storytelling, and cultural fluency keep Complex ahead of the curve. We talk about what brands get wrong when trying to tap into culture, the new skills every marketer needs in the next five years, and why “selling relevance” is the real metric of success in today's attention economy.Key Takeaways:// Culture > Content: The future of marketing lies in creating cultural moments, not just media impressions.// The Challenger Mindset: Complex succeeds by thinking like an underdog—staying agile, experimental, and deeply connected to youth culture.// Earning Relevance: Brands can't buy their way into culture—they have to show up authentically and add value.// ComplexCon's Blueprint: Over 300 brand partnerships prove that when commerce, content, and culture intersect, real engagement follows.// Skills for the Future: Marketers who blend cultural intelligence with business acumen will lead the next wave of brand partnerships.// The Power of Community: Success comes from listening to your audience and co-creating experiences that reflect their world.Connect with Mike: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠ (https://www.linkedin.com/groups/9238088/)Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://view.flodesk.com/pages/63e9635c8e06d4dae9493eab)⁠⁠⁠

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Nithya Ramachandran, President and CSO at T1, a full-stack sponsorship and experience agency. Together, they unpack why modern sponsorships are more than logo slaps and check-writing, they're strategic growth levers built on trust, collaboration, and meaningful activation.Nithya breaks down how brands can use partnerships to reach audiences in ways media alone can't, why asking “why” is a marketer's most powerful tool, and how the best campaigns are built on shared values, not just shared budgets.If you've ever wondered how to make sponsorships actually work (and prove their ROI), this conversation is a masterclass in modern partnership marketing.

Rachel Hochhauser and Jena Wolfe didn't quit their jobs to build Piecework Puzzles—and that's exactly why it worked. The cofounders share how they turned a stormy weekend experiment into a multi-million dollar lifestyle brand, all while maintaining full-time careers. As VP of Marketing for Goop Kitchen, and renowned Author and creative agency owner, the duo are mastering the art of balancing everything, in real time. From starting with just four puzzle designs shot in Rachel's grandmother's garage, to spawning an entire aesthetic movement in the industry, Rachel and Jena have made their mark. They aren't afraid to do things differently, constantly learning and iterating from production nightmares and successful campaign launches. Discover their unconventional approach to entrepreneurship, product development, and world building in this candid interview. They both reveal why bootstrapping gave them the creative freedom they craved, how they navigate being business partners and best friends, and the unexpected pivot that led to their viral cocktail napkin line.In This Episode You'll Learn: Why NOT taking investor money gave them complete creative controlThe “advice tour” strategy that helped them solve business problemsHow they went from puzzles to viral tomato napkins (and why that shouldn't have worked)What happened when their manufacturer dropped them during the pandemicWhy working with your best friend can actually be brilliantTheir approach to brand partnerships with everyone from Goop to Better Homes & Gardens Chapters:00:00 Introducing Piecework Puzzles and The Stormy Weekend That Started It All 3:30 How to Find Your Gap In the Market & Stand Out6:00 Design Philosophy 101: How to Create Products That People Connect With8:40 The Importance of Creative Freedom & How to Obtain It!10:45 How to Run a Successful Business with Your BFF13:50 Starting Cultural Moments: The Origins of The Tomato Craze16:20 The Product Expansion That Shouldn't Have Worked (But Did)20:15 Advice for Overcoming Manufacturing Nightmares23:00 The “Advice Tour” Strategy That Has Saved Piecework Puzzles26:49 Brand Partnerships: From Goop to Broccoli Magazine29:15 Addressing Dupe Culture… 32:45 Leadership Tips For Building a Lean & Productive Team Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREThis week, Lindsay Pinchuk breaks down one of the most powerful (and overlooked) marketing tools for small businesses — the Gift Guide.Whether you sell products, services, or both, a Gift Guide can help you grow your audience, collaborate with other brands, and create buzz that lasts long after the holidays.Lindsay shares how she used Gift Guides to skyrocket her first company, Bump Club & Beyond, and how her very first Dear FoundHer… Gift Guide landed her a TV segment on WGN and helped launch the brand.You'll learn:Why every business should have a Gift Guide (even in November!)How to choose a theme that aligns with your brandWays to SWEEP your guide across social, email, and partnershipsHow to turn one simple idea into a full marketing cycleAnd if you want step-by-step help building your own, you can grab Lindsay's Gift Guide Blueprint inside The FoundHer Files newsletter.Key TakeawaysGift Guides work because they're collaborative. Featuring other brands multiplies your reach through shares, tags, and partnerships.They're timeless. You can reuse and adapt them for holidays, Mother's Day, back-to-school, or any seasonal promotion.A clear theme matters. It helps your audience immediately understand what you stand for—and strengthens your brand story.Repurpose it everywhere. Turn your guide into Reels, emails, carousels, and live features all season long.Simple > Fancy. You don't need a big design budget or complex tech to make it work—start with what you have.Mentioned in This EpisodeThe Gift Guide Blueprint — Available inside The FoundHer FilesDear FoundHer on Tour — Aventura, FL (Dec 4, 2025)Connect with LindsayInstagram: @dearfoundher | @lindsaypinchukWebsite: dearfoundher.comSubscribe: FoundHer Files on Substack Hosted on Acast. See acast.com/privacy for more information.

Send us a textIn this episode of Quilting on the Side, Andi and Tori interview Meredith Marsh, a YouTube expert, who shares her entrepreneurial journey, insights on content creation, and the evolving landscape of video marketing. Meredith discusses the importance of community building through memberships, the relevance of blogging alongside video content, and the impact of AI on content creation. She also provides practical advice for new YouTubers, strategies for working with brands, and guidance on choosing the right tools for online courses. The conversation wraps up with rapid-fire questions that reveal Meredith's personal preferences and insights into her creative process.Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to YouTube Expertise00:30 Meredith's Entrepreneurial Journey04:18 Navigating Content Evolution and Rebranding06:31 Starting a New YouTube Channel08:34 The Relevance of Blogging in the Video Era10:29 AI's Impact on Content Discovery13:19 Building a Community through Membership13:52 Choosing the Right Platform for Courses18:14 The Importance of Taking Action25:13 Working with Brands and Sponsorships27:16 Navigating Brand Collaborations29:41 Aligning Content with Audience Interests34:07 Essential Tools for Video Creation38:25 The Rewards of Content Creation42:30 Finding Inspiration in Unconventional PlacesGuest LinksMeredith Marsh on YouTubeCrush it on Camera Playlist: CLICK HEREWant More Quilting Business Content?

What makes a store truly stand out in today's changing retail landscape? In this inspiring episode of Rooted in Retail, host Crystal Vilkaitis sits down with Jessica Barile, Head of Specialty Sales at DesignWorks Collective, to unpack nearly 30 years of wisdom from the gift and retail industry.Jess shares the timeless truth that drives every successful store—connection—and breaks down how to build meaningful relationships with your team, reps, vendors, and customers. You'll learn how to create an inviting retail space, leverage overlooked vendor resources, and form partnerships that make your business more resilient.This episode offers practical advice to help you thrive long-term in an evolving marketplace.[0:00] Welcome and introduction to Jessica Barile of DesignWorks Collective[2:05] Jess's 28-year journey from sales rep to leading specialty sales[6:14] The biggest constant in retail: why connection always wins[10:40] How to nurture human relationships in a tech-driven world[15:32] Standing out in your community through accessibility and experience[20:45] Creating “third spaces” in retail—why comfort builds customer loyalty[26:20] Experiential retail and community events that drive engagement[30:10] Underused tools retailers should request from vendors and repsJoin the Rooted in Retail Facebook Group to continue the conversation Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

On this episode of the WHOOP Podcast, WHOOP Global Head of Human Performance, Principal Scientist Dr. Kristen Holmes sits down with Team USA Track Star, Colleen Quigley, to discuss training as an Olympian, recovery, and building a healthy athlete culture. Colleen shares her experience as a NCAA Division 1 athlete at Florida State to becoming an Olympian in the steeplechase and professional Triathlete before ultimately rediscovering her passion for middle-distance running. After years in the sport, Colleen opens up about launching her professional track team, Team Meridia, empowering athletes to take control of their careers, build their personal brand, and foster authentic partnerships. Dr. Holmes and Colleen walk through the science of a proper recovery routine and its importance in preventing burnout and injury. Dr. Holmes unveils Colleen's impressive WHOOP Age and how Colleen uses WHOOP as a crucial tool for her longevity as an athlete.(00:38) Colleen Quigley: Track Star & Steeple-Chase Specialist(03:43) Colleen's Aspirations In Sport(06:59) Injuries & Overtraining: The Culture of Track & Field (08:20) Building a Brand: Partnerships, Personal Story, and Team Dynamics(11:58) Creating a Team: Introducing Team Meridia(19:57) Colleen's Upcoming Training Goals(27:17) WHOOP & Tech in Mitigating Overtraining(34:14) Cycle Tracking While Training: Why It's Important For Women's Health(40:28) Colleen's WHOOP Age & Longevity Insights(42:31) Longevity As An Athlete: Important Role of Strength Training (46:21) Colleen on Recovery: Maintaining A Calm Nervous System(53:10) Health Benefits of Being Present & In The MomentFollow Colleen Quigley:InstagramTikTokXWebsiteFollow Team Meridia:InstagramWebsiteEpisode References:Using Data to Navigate Ironman Training with Laura Philip: AppleSpotifyYouTubeSupport the showFollow WHOOP: Sign up for WHOOP Advanced Labs Trial WHOOP for Free www.whoop.com Instagram TikTok YouTube X Facebook LinkedIn Follow Will Ahmed: Instagram X LinkedIn Follow Kristen Holmes: Instagram LinkedIn Follow Emily Capodilupo: LinkedIn

In this special episode of the She Believed She Could™ Podcast, host Allison Walsh sits down with Carolina and Carlos Flores, founders of Hi Hello Labs, to talk about building a service driven brand, creating professional content that actually moves the needle, and why the right collaborators help you stay focused on your genius while they handle the execution.We cover how to pitch and structure win win brand collaborations, the mindset blocks that keep creators from hitting publish, and real examples of media that created measurable community impact, including a UN project tied to YouTube Health and a corporate series that sparked donations and awareness.In this episodeThe power of partnership and staying in your laneWhy professional content is a magnet for future opportunitiesDiscovery before the pitch and how to over deliver for sponsorsBreaking through perfectionism, fear, and imposter syndromeAccountability, confidence, and making it easy to hit publishFrom nonprofit storytelling to corporate campaigns with impactHow Hi Hello Labs helps good people make good contentChapters00:00 Welcome and why partnership matters02:10 Meet Carolina and Carlos of Hi Hello Labs06:30 From first studio session to full creative partnership12:05 Content that creates real world impact18:20 Pitching brands the right way and reporting outcomes23:40 Mindset blocks and tools to move through them29:55 Collaboration that compounds your mission36:20 Corporate storytelling, community impact, and sponsorships43:10 Confidence and showing up authentically47:50 Where to find Hi Hello LabsConnect with Hi Hello LabsWebsite: hihellolabs.comInstagram: @hihellolabs / @carlosflores / @carolinadiplanfloresdWork with AllisonReady to turn your story into a service-driven brand that opens doors and expands your impact? 

In this episode of the AdTechGod Pod, host AdTechGod speaks with Brittany Scott, VP of Brand Partnerships at Zefr. Brittany shares her unique journey from working at major brands like Kellogg and SC Johnson to transitioning into the ad tech space at Meta and now Zefr. The conversation delves into the importance of brand safety and suitability in advertising, the impact of legacy brands on current strategies, and the challenges of navigating brand reputation in a digital landscape. Brittany also discusses the cultural shifts she experienced moving from brand to ad tech, and her excitement about the future of AI in advertising. Takeaways Brittany's journey into advertising was unplanned but rewarding. Working at legacy brands shaped Brittany's understanding of brand safety. Brand safety is crucial for maintaining brand reputation. Crisis management is a key aspect of brand partnerships. Cultural differences exist between brand and ad tech environments. AI presents both challenges and opportunities for advertising. Brands need to adapt their strategies to the evolving digital landscape. Building strong partnerships is essential for success in ad tech. Understanding regulatory components is vital for brand safety. Innovation and speed are critical in the ad tech industry. Chapters 00:00 Introduction to Brittany Scott and Zefr 01:23 Brittany's Journey in Advertising 05:48 Understanding Brand Safety and Zefr Role 08:29 The Importance of Brand Legacy 11:25 Navigating Brand Reputation in Crisis 14:58 Cultural Shifts from Brand to Ad Tech 22:29 The Future of AI in Advertising AdTech's New Frontier: OpenAds, AdCP, and the Streaming Power Duo This week's episode of The Refresh dives into three major developments reshaping the advertising landscape. The Trade Desk takes center stage with its new OpenAds and PubDesk tools, aiming to clean up the programmatic supply chain while stirring industry debate. Meanwhile, the debut of Ad Context Protocol (AdCP) marks a potential turning point for agentic AI in digital media, proposing a standardized framework for AI-driven ad transactions. Finally, Netflix and Spotify join forces to expand video podcast distribution, signaling a shift in how audiences consume and advertisers monetize cross-platform content. 5 Key Highlights: The Trade Desk's OpenAds and PubDesk Launch: Introduced at the Prebid Summit, these tools aim to bring transparency and auditability to programmatic auctions. OpenAds introduces auction verification features, while PubDesk provides publishers with detailed auction and market insights. Industry Controversy Around OpenAds: Critics argue that The Trade Desk's approach to transaction IDs and auction control gives it too much influence over publishers, echoing antitrust concerns seen in other major adtech cases. Introduction of Ad Context Protocol (AdCP): Spearheaded by Brian O'Kelley and built on Anthropic's Model Context Protocol, AdCP standardizes communication between AI agents in advertising, with backing from PubMatic, Yahoo, and Scope3. Promise and Challenges of Agentic AI: Supporters see AdCP as the next OpenRTB, enabling seamless AI-to-AI media transactions, while skeptics question its ability to overcome adoption barriers and address critical issues like fraud prevention and payments. Netflix and Spotify's Video Podcast Partnership: Starting next year, Spotify's video podcasts will stream on Netflix, enhancing reach for creators and advertisers while positioning Netflix as a new competitor in the video podcast space alongside YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices

#633 Ever wondered how creators turn brand deals into serious revenue? In this episode, host Brien Gearin sits down with Justin Moore, founder of Creator Wizard and author of Sponsor Magnet, to uncover the secrets behind landing, pricing, and negotiating high-value sponsorships. Justin shares how he and his wife went from free product collaborations to earning over $5 million through brand partnerships — and how he now teaches creators and business owners to do the same without giving up a percentage to agencies or managers. From understanding sponsor goals to crafting irresistible pitches and maximizing negotiation leverage, this episode is packed with actionable insights for anyone looking to monetize their platform through strategic partnerships! What we discuss with Justin: + Turning free products into paid deals + Building a $5M brand partnership business + Why most creators don't need managers + Understanding sponsor goals (ARC framework) + Pricing based on awareness vs. conversions + Negotiation strategies that increase payouts + The DUE rule: deliverables, usage, exclusivity + Crafting pitches with the ROPE method + How small creators can land sponsors + Transitioning from one-off deals to retainers Thank you, Justin! Check out Creator Wizard at CreatorWizard.com. Subscribe to Justin's newsletter. Buy a copy of Sponsor Magnet. Listen to Sponsor Magnet. Follow Justin on Instagram, LinkedIn, TikTok, Twitter, and YouTube. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textNano Influencers, Big Results: How smaller, trusted creators drive authentic growth for service-based brands, and how to build long-term partnerships that actually convert. Learn how to pick creators (start with superfans), set smart briefs, and track results beyond likes using CTR and redemptions. Creators: get practical tips to stand out, over-deliver, and turn your niche into income.Perk: 20% off your first Heylist collab—use MSA2025. You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

#890 Sponsorships and brand deals can change the game for you as a creator. Here's the key, though. You have to know your worth. If, like many, you say yes to bad offers, it can cost you big time! In this episode, I break down what's actually working in sponsorships right now. From determining what you should charge and spotting red flags to landing deals with companies you respect, this session is a sponsorship blueprint for 2025! You'll learn why beginner creators get taken advantage of, how to find the right companies to work with, the requirements you might have to meet, and the campaign types that are the most lucrative. It's also important to remember your responsibility to your audience. So, finding and fostering long-term partnerships that enhance the experience you offer is ideal. Listen in today to find out how close relationships and storytelling play into an effective brand deal strategy. Enjoy! Show notes and more at SmartPassiveIncome.com/session890.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode dives into the world of brand ambassadorships, exploring how to build authentic relationships with companies, represent yourself effectively, and navigate the responsibilities and rewards of representing a brand. We share personal experiences, lessons learned, and actionable tips for photographers and creatives aspiring to collaborate with brands they genuinely love.Expect to Learn:Tips on fostering genuine connections and aligning with companiesWhy having a consistent and strong portfolio is key to getting noticedHow to approach brands, present your value, and make a lasting impressionThe responsibilities, challenges, and benefits of being a brand ambassadorHow being persistent can open doors to long-term collaborationsSponsors:Thanks to the National Park Foundation for sponsoring today's episode. Enter the Share the Experience photo contest for a chance to win $10,000 and prizes from Celestron, Historic Hotels of America, and YETI. The grand prize winner's photo could be featured on the America the Beautiful—the National Parks and Federal Recreational Lands Annual Pass. Submit your best shots now at sharetheexperience.org/tpmOur Links:Join our subreddit where you can share stories and ask questions:https://www.reddit.com/r/photographermindset/Subscribe to TPM's Youtube page and watch full length episodes: https://www.youtube.com/thephotographermindset/Make a donation via PayPal for any amount you feel is equal to the value you receive from our podcast episodes! Donations help with the fees related to hosting the show: https://paypal.me/podcasttpm?country.x=CA&locale.x=en_USThanks for listening!Go get shooting, go get editing, and stay focused.@sethmacey@mantis_photography@thephotographermindsetSupport the show

What if building a brand partnership with a major entertainment property could happen in 5 minutes instead of 6 months—and drive 10x better results? What would that change for your marketing strategy?Today I'm joined by Alan Gould, CEO of Mutual Markets. Alan is at the forefront of a major shift in digital marketing and advertising—using AI to reduce friction between brands and entertainment partners, making high-impact collaborations accessible to brands of all sizes. Mutual Markets is already working with major streamers and delivering successful partnerships, like PopCorners' Super Bowl spot with Breaking Bad and Dashlane's collaboration with NCIS. Alan's here to talk about how AI is democratizing access to branded entertainment partnerships and what that means for the future of marketing. About Alan Gould Alan Gould is a visionary leader and the Founder and Co-CEO of MutualMarkets, the world's first advanced AI powered partnerships platform that has revolutionized the digital advertising industry. MutualMarkets' goal is to provide brands with a more organic and efficient way to connect with consumers by setting new industry standards to transform how brands engage with their audiences. Alan has a long history in data, analytics, and marketing. Prior to co-founding MutualMarkets with his brother Eric Gould, Alan co-founded IAG Research, a media-measurement company created to gauge the effectiveness of ads, and sold it to Nielsen in 2008 for $250M. Alan is also co-founder of a venture capital firm called Peak Opportunity Partners and has been involved in several successful exits from companies like Maker Studios, WorkFusion, Embark Veterinary, Vizu, and early investor roles in iSport.TV, which later saw a $325M minority position from Goldman Sachs valuing the company at $750M.Under his leadership, MutualMarkets has expanded its global footprint, strengthened its portfolio, and adopted cutting-edge technologies to enhance client outcomes. Alan is passionate about fostering a culture of innovation, transparency, and collaboration, ensuring that the company remains at the forefront of the ever-evolving marketing landscape. In 2021, MutualMarkets announced its $30M raised in seed capital. In 2023, CBS' Paramount Global partnered with MutualMarkets to grow its advertising efforts. In 2024, MutualMarkets announced its latest innovation - the AI-enabled CMAU - which enhanced collaboration by empowering brands to identify and partner with TV shows and movies seamlessly.Alan has a Bachelor of Science degree in Foreign Service from Georgetown University, a Master's degree in Public Policy from Harvard University's Kennedy School, and a Doctor of Law degree from New York University's School of Law. Alan Gould on LinkedIn: https://www.linkedin.com/in/alangould/ Resources Mutual Markets: https://www.mutualmarkets.ai/ https://www.mutualmarkets.ai/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if building a brand partnership with a major entertainment property could happen in 5 minutes instead of 6 months—and drive 10x better results? What would that change for your marketing strategy? Today I'm joined by Alan Gould, CEO of Mutual Markets. Alan is at the forefront of a major shift in digital marketing and advertising—using AI to reduce friction between brands and entertainment partners, making high-impact collaborations accessible to brands of all sizes. Mutual Markets is already working with major streamers and delivering successful partnerships, like PopCorners' Super Bowl spot with Breaking Bad and Dashlane's collaboration with NCIS. Alan's here to talk about how AI is democratizing access to branded entertainment partnerships and what that means for the future of marketing. About Alan Gould Alan Gould is a visionary leader and the Founder and Co-CEO of MutualMarkets, the world's first advanced AI powered partnerships platform that has revolutionized the digital advertising industry. MutualMarkets' goal is to provide brands with a more organic and efficient way to connect with consumers by setting new industry standards to transform how brands engage with their audiences. Alan has a long history in data, analytics, and marketing. Prior to co-founding MutualMarkets with his brother Eric Gould, Alan co-founded IAG Research, a media-measurement company created to gauge the effectiveness of ads, and sold it to Nielsen in 2008 for $250M. Alan is also co-founder of a venture capital firm called Peak Opportunity Partners and has been involved in several successful exits from companies like Maker Studios, WorkFusion, Embark Veterinary, Vizu, and early investor roles in iSport.TV, which later saw a $325M minority position from Goldman Sachs valuing the company at $750M. Under his leadership, MutualMarkets has expanded its global footprint, strengthened its portfolio, and adopted cutting-edge technologies to enhance client outcomes. Alan is passionate about fostering a culture of innovation, transparency, and collaboration, ensuring that the company remains at the forefront of the ever-evolving marketing landscape. In 2021, MutualMarkets announced its $30M raised in seed capital. In 2023, CBS' Paramount Global partnered with MutualMarkets to grow its advertising efforts. In 2024, MutualMarkets announced its latest innovation - the AI-enabled CMAU - which enhanced collaboration by empowering brands to identify and partner with TV shows and movies seamlessly. Alan has a Bachelor of Science degree in Foreign Service from Georgetown University, a Master's degree in Public Policy from Harvard University's Kennedy School, and a Doctor of Law degree from New York University's School of Law. Alan Gould on LinkedIn: https://www.linkedin.com/in/alangould/ Resources Mutual Markets: https://www.mutualmarkets.ai/ https://www.mutualmarkets.ai/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company