Podcasts about brand partnerships

This episode features Mason Breeding, a talent manager in the gaming creator economy, discussing how gaming influencers are changing digital marketing. He explains what brands get right and wrong when working with creators and stresses the importance of authenticity and community. Breeding also talks about the value of long-term partnerships and smarter ad strategies in gaming.

When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn't expect to spark a movement. Here's how she grew Uprisers into a purpose-driven streetwear brand that partners with national retailers and powers community change.For more on UPRISERS and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Send us a textKyle Muncy, Director of Brand Partnerships and Trademark Management at UConn, joins us to talk the latest craze around trading cards and collectibles. We talk the evolution of trading cards, the impact of NIL, and more.Your Other LeagueHot takes from a cast of relatable sports fans. Not famous, just fun.Listen on: Apple Podcasts Spotify

Think you need a massive following to land brand deals? Think again. In this episode, Christina and Corinne chat with Justin Moore of Creator Wizard about the real roadblocks creators face when it comes to partnerships. From overcoming mindset blocks to negotiation strategies that actually work, Justin shares his proven approach to building brand deals that last.LINKS MENTIONED IN THIS EPISODE:BOOK: https://www.sponsormagnet.com/********************************DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to  provide you with valuable content. Thank you for your support!********************************FULL SHOW NOTES: https://thesmartinfluencer.com/this-is-whats-really-holding-you-back-from-brand-partnerships/JOIN OUR COMMUNITY:https://www.facebook.com/groups/214681812013517https://www.instagram.com/thesmartinfluencer/Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts SpotifySupport the show

 WHAT WAS SAID “The era of followers is dead.”Urban Outfitters' Head of Brand Marketing and Communications, Cyntia Leo, wrote the obit for follower counts during one of the first sessions Monday morning: How Brands Are Winning With Creator-Led Strategies in 2025.“This is really a time about the algorithm,” said Cyntia. “Creators help us be in the algorithm, not just being in the platform.”The idea that follower count no longer holds the value it once did echoed throughout the week.Prop CEO Joseph Perelli drove the point home in a panel on creators and performance marketing: “Obsessing over followers is the biggest mistake marketers make.” Between fake followers, poor audience targeting, and limited organic reach, follower count is no longer a reliable metric — for creators or brands.Takeaway: If leadership still insists on hiring creators based on follower count, it's time to let them know the game has changed. Smart marketers are prioritizing deep content alignment and leveraging creator content for paid media opportunities.Now that our feeds have changed from who we're following, to what they're talking about, follower count matters less than a topic alignment, said Sprout Social Vice President, Outbound Product Management, Brittany Hennessy.Brittany pointed to Loewe and how they opted for the “cucumber guy,” TikToker Logan Moffitt, instead of a fashion or beauty creator when the company launched a cucumber-scented candle.There's a lot of conversation about topic-based marketing, agreed Nya-Gabriella Parchment, UTA's Head of Brand Partnerships.When you understand what your consumer is talking about, what they're truly interested in, what movies they're watching, what podcasts they listen to, that's when, “you can understand who's leading that conversation to tap into and work with,” Nya recommended.Takeaway: Topic alignment is another way of saying ‘Don't focus on follower count.' Instead, brands should prioritize creators who are actively driving conversations around consumer interests — like cucumbers.I got to speak with Lindsey Gamble and Adweek's Senior Tech Reporter, Kendra Barnett, on a panel titled: Creator Content Only Belongs on Social... Or Does It?Spoiler alert: Creators are being effectively deployed up and down the funnel and across every channel.“Creator-featured ads do much better,” echoed Snapchat's Global Head of Public Figures, Francis Roberts, during a panel on Building a Brand That Lasts.The benefit of creators isn't purely for advertising purposes. With more brands launching personality-first projects — like Substack newsletters — creators are becoming even more indispensable for their creative skills and audience insights: these are partners who understand the type of content audiences want to consume!Takeaway: You're not just paying for assets or access to an influencer's audience, said Lindsey: “What I'm really excited about is bringing them in as consultants, bringing them in as creative partners. That leads to more co-creation and collaboration, as opposed to just, ‘Here's a brief, go create a video.'“You want to lead with a content-first approach.”“Brands want to be humanized, and creators can help them.”

Togethxr is rewriting the playbook for women's sports media with storytelling, viral merch, and brand partnerships that drive real impact.For more on Togethxr and show notes click here.    Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Florida and New York are massive markets — but they're still early. Everyone's fighting for attention, trust, and long-term positioning.So how did The Flowery rise to the top and become the go-to partner for the industry's premier brands?710 Labs. Wizard Trees. Preferred Gardens. Doja Pak the list goes on.These brands are some of the most sought-after names in the entire cannabis industry.They drive traffic into the store, signal trust with customers, and are built on quality and brand recognition.This week we sit down with Ilya Shmidt, of The Flowery, to uncover how his team became the trusted home for the most influential names in cannabis — and how they're scaling that same trust across Florida and New York.In this episode, we dive into:How The Flowery earned partnerships with the industry's top-tier brandsThe systems behind scaling quality and consistency at retailWhy New York's market share shifted fast — and what's next in FloridaChapters00:00 Introduction to Flowery and Ilya Schmidt01:07 Ilya's Journey into the Cannabis Industry02:41 Building Brand Partnerships in Cannabis05:07 The Vetting Process for Brand Collaborations06:01 Vertical Integration in Cannabis Production10:30 Collaboration and Knowledge Sharing Among Brands12:51 Creating Unique Cultivars and Market Disruption13:06 Learning from Other Industries14:59 Balancing Brand Visibility and Shelf Space18:05 Expanding into New Markets like New York22:54 Navigating the Cannabis Market in New York29:42 The Importance of Education in Cannabis35:00 Emerging Brands and Market Trends39:01 Lessons Learned in the Cannabis Industry00:00 Introduction to Flowery and Ilya Schmidt01:07 Ilya's Journey into the Cannabis Industry02:41 Building Brand Partnerships in Cannabis05:07 The Vetting Process for Brand Collaborations06:01 Vertical Integration in Cannabis Production10:30 Collaboration and Knowledge Sharing Among Brands12:51 Creating Unique Cultivars and Market Disruption13:06 Learning from Other Industries14:59 Balancing Brand Visibility and Shelf Space18:05 Expanding into New Markets like New York22:54 Navigating the Cannabis Market in New York29:42 The Importance of Education in Cannabis35:00 Emerging Brands and Market Trends39:01 Lessons Learned in the Cannabis IndustryGuest Links:https://www.linkedin.com/in/ilyashmidt/https://theflowery.co/https://www.instagram.com/floweryflorida/https://www.linkedin.com/company/the-floweryco?trk=public_profile_topcard-current-companyhttps://www.youtube.com/channel/UCEhtokhIFa7UFWeSQqtR3XgOur LinksBryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterAt Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime has a New Website. Shhhh its not finished.The Dime is a top 50 Cannabis PodcastSign up for our playbook here:

Think a brand partnership is just a one-time gig? Think again!When you find the right brand partnership, it can be a win-win(win) for everyone involved! Early in my career, Apolis, a national retail brand, brought me in to customize their jute tote bags. When I started working with them, never could I have known the multi-beneficial aspects of our relationship.In this episode, I'm diving into how long-term collaborations fueled my creative business in the beginning and how you, too, can turn natural, organic networking into tens of thousands in revenue for your business. I'll share with you:Why your best business leads can come from the most unlikely of places (that have nothing to do with your industry!)How a single brand partnership can lead to consistent income, visibility, and opportunityThe ways my partnership allowed me to pay it forward and fuel other creative businesses beyond mineWays you can develop your own brand partnerships and where to look to find themIt's an amazing feeling when all parties involved grow and profit from a single relationship!And if you're interested in learning more about tote bag customization, I'm teaching all the tips and tricks I learned custom-making thousands of bags during the Hobbyscool Art of Expression Creative Summit May 13-15! Over 28 speakers will be teaching their unique creative trades over 3 days - including ME – for FREE! To learn more about it and sign up, visit https://programs.hobbyscool.com/ Hope to see you there!FREE WORKSHOP: “How to Become a Calligraphy Pro” Educational Workshop FOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy SUBSCRIBE: Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands.TakeawaysMany creators are lifestyle creators and chefs.We have many of the largest creators in the world.We are agnostic to the verticals.Creators drive outcomes for brands.We need to ensure that the creators are going to drive the most efficiency.Performance for brands is key.B2B creators are also included in our approach.Diversity in creator types enhances brand partnerships.The platform supports various creator verticals.Driving outcomes is the ultimate goal for creators.Chapters00:00Introduction to Agenteo and Arthur Leopold21:13The Evolution of Creator Marketing25:15Challenges in Creator Collaboration29:15The Role of Micro-Creators32:14Agenteo's Innovative Marketplace Solution35:24Future Trends in Creator Commerce38:25Closing Thoughts and Future Outlook

Long-term brand partnerships are much more beneficial for both you and the brand. But how do you make this transition from a one off deal to a long-term partnership? Today, we're diving into why it's so important to develop long-term partnerships, how to set them up early on, what to do to follow up, and how to eventually raise your rates. Learn more about this episode's news ↓ Episode 171 Shownotes Download the FREE Anti-Pitch Method Guide here →https://kristen-bousquet.ck.page/a5d217e389 Join 140+ other creators in our private creator community, Soulcial Suite ✨ Follow Soulcialmate

In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies.TakeawaysUsing athlete content significantly drives sales.The gravitas of an NFL player's image can enhance brand perception.Rights to athlete content can be secured for extended periods.Content can be utilized in multiple marketing channels.Email marketing is a key area for content deployment.MMS and PR are effective for leveraging athlete influence.Websites and Amazon pages benefit from athlete endorsements.Paid ads can be enhanced with athlete-generated content.Strategic content use leads to better brand visibility.Athlete marketing is a powerful tool for brand growth.Chapters00:00Introduction to Influencer Marketing and Open Sponsorship20:20The Evolution of Sponsorship in Sports23:11Navigating the Athlete-Sponsor Relationship26:34Expanding Beyond Athletics: New Influencer Categories29:22The Power of Influencer Marketing for Brands32:23Closing Thoughts and Future Directions

VTEX: https://vtex.com---Step inside the yellow-bag world of Selfridges as host Paula Macaggi sits down with CTO Ross Beaumont to reveal how a 1906 department store stays at the cutting edge of luxury retail: from “Selfridges Unlocked” keys that trade spend for once-in-a-lifetime experiences, to ReSelfridges buy-back tech fuelling a circular economy, to AI that augments—never replaces—the human touch that turns shoppers into “Very Selfridges People.” Ross lifts the curtain on juggling million-square-foot store ops with next-day delivery, building product-led teams that fail fast but protect customer data, and he explains why he believes Selfridges is less a shop than a cultural destination. Tune in for candid leadership lessons, backstage innovation stories, and proof that confetti cannons, skateboard parks, and Rihanna collabs coexist with rock-solid engineering.

In this episode of Paisa Vaisa, Anupam Gupta hosts Nitin Navneet Tatiwala, VP Marketing, Customer Experience & Air Network (MEISA), FedEx. The logistics giant is currently in news for sponsoring one of the most celebrated teams, Chennai Super Kings in the ongoing Indian Premier League. Their conversation starts with the inception of the FedEx, its vision and then diving deeper into brand partnerships, and marketing strategy.Nitin shares the brand’s India journey, the global playbook behind major sports sponsorships, and why they chose to back an IPL giant. He also breaks down how sponsorships drive growth across markets and discusses career opportunities for freshers.

Join Jocelyn Osmond and her guest, Chris Meek, as they discuss the effects of growing up with constantly evolving technology as well as why social media at our fingertips can be dangerous. Chris Meek is the Vice President of Strategy and Brand Partnerships at Gabb.  Listen for a new episode of Teen Talk each month!

Want brands to slide into your DMs first? Here's how!

Build relationships that last with brands, simplify brand outreach, and develop confidence in your offerings with Candice Ward from Eat More Cake ----- Welcome to episode 515 of The Food Blogger Pro Podcast! For part three of our Diversifying Income Series, Bjork interviews Candice Ward from Eat More Cake. Diversifying Income Series: Working with Brands In today's crowded content landscape, with the rise of AI, increased competition, and more user-generated content, Candice shares how she built a stable business by diversifying her income and getting strategic with brand partnerships. This episode breaks down Candice's three-pillar approach to building relationships with brands: crafting a strong offer, getting more eyeballs on that offer, and—most importantly—learning how to sell your offer. She shares practical tips for using analytics to evolve your offerings, developing an email sequence that gets responses, and how to pitch brands with purpose. This episode will make you excited to rethink your brand partnership strategy — don't miss it! Three episode takeaways: Why you should be using the offer/market/sales framework for brand pitching — Candice explains the 3 main pillars of brand partnerships and how to optimize each phase of your outreach. Simple ways to use weekly workflows to make real connections with brands — Candice has incorporated brand outreach via email sequences, LinkedIn, and social media into her workflow and explains her process for communicating with brands and how to develop an email sequence so that you can easily begin the process yourself! How to build confidence in pitching — Very few content creators are confident pitching to brands right out of the gate. Candice explains her tips for becoming more confident (hint: repetition helps!) and how reframing pitching as building relationships with brands to help them solve a problem can help creators overcome their mental hurdles to communicating with brands. Resources: Eat More Cake by Candice 310: The Confident Pitch – How to Naturally Build Relationships with Brands with Candice Ward Raptive Mediavine Pinch of Yum MALK Organic LinkedIn Superhuman Mixmax Confident Pitch Program Brand Magnet: How to Stand Out and Land Brand Deals as a Food Creator in 2025 Follow Candice on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Clariti. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Ep 206 | DISCOs ASSEMBLE

Next in Media spoke with George Karalexis, Co-Founder & CEO of TEN2 Media and his partner and COO Donna Budica, about the company's focus on helping artists think - and make money - like digital creators.

Big Chicken Joins Craveworthy Brands – Here's What No One Else Is Telling You! On this episode of Hospitality Hangout, we explore the latest hospitality trends, strategies, and brand experiences with industry leaders Gregg Majewski and Josh Halpern. They take us behind the scenes of Big Chicken's exciting move to join the Craveworthy Brands portfolio, breaking down how the deal came together and what it means for the future of the restaurant industry.We discuss the business strategies driving this partnership, how it will influence restaurant transformation, and what operators can learn from this type of brand expansion. From growth acceleration and operational efficiencies to market positioning and hospitality insights, this episode is packed with key takeaways for industry professionals looking to stay ahead.Join us as we connect the players shaping the future of hospitality and uncover what's next for Big Chicken, Craveworthy Brands, and the broader restaurant landscape. Episode Credits:Produced by: Branded Hospitality MediaHosted by: Michael Schatzberg, JImmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: Three Cheers Creativewww.thehospitalityhangout.com

Off Script with Phil & Kenny: April Events PreviewJoin Phil Chang and Kenny Vannucci as they discuss upcoming food industry events and initiatives in Canada this April. The duo shares their plans for CHFA (April 26-27), where they'll run a unique connection hub using Polaroid photos to match brands with distributors, brokers, and partners. They'll also be attending Grocery Showcase West (April 14-15), supporting BC brands and connecting industry players. Thank you to Field Agent Canada for sponsoring the podcast. Head to https://www.fieldagentcanada.com  to find out moreGet more details on Grocery Showcase West: https://gsfshow.com/ Sign up to head to CHFA West: https://www.chfanow.ca/vancouver/ Melanie's episode is here (aired April 1st., 2024) https://www.thiscommercelife.com/tclpodcast/episode/1f1ab546/melanie-macinnes-talks-about-being-flexible-nimble-the-irrational-fear-of-losing-the-farm

It's Boston Weeks Baby!In our first Boston weeks episode we welcome Alyssa Pannozzi (16:41) officially to the PodFam. Alyssa shares her journey as a runner and spin instructor, detailing her aspirations to complete all the world major marathons by 2026, including the Tokyo Marathon. She reflects on her challenging experience at the Boston Marathon, her transition into fitness instruction, and the importance of building relationships with brands and the community. Alyssa also discusses her commitment to running for Teddy's Team, highlighting the significance of her cause and the impact of her journey on personal growth and community engagement. Alyssa shares her journey of connection through running, the importance of community, and her experiences with podcasting. She discusses her motivations for running marathons, particularly for charity, and the impact of her personal story on her fundraising efforts. The conversation also delves into the challenges and joys of podcasting, as well as effective strategies for fundraising and building community support.Alyssa's InstagramAlyssa's FundraisingChapters00:00 Intro02:49 Erika's Race Experience and the Train Challenge05:52 March Madness and Music Tournament Discussion11:09 Boston Marathon Excitement and Plans16:41 Guest Introduction: Alyssa Pannozzi19:05 Alyssa's Journey into Fitness22:02 Transitioning to a Fitness Career25:03 Building a Fitness Community27:55 Traveling for Work and Fitness31:05 Personal Growth and Overcoming Challenges33:52 Connection with the Running Community38:03 Alyssa's First Boston Marathon Experience43:40 Lessons Learned from the First Marathon47:34 Preparing for the Redemption Run49:01 Running for a Cause: Teddy's Team53:10 Teddy Bruschi's Journey and Impact55:52 Fundraising Goals and Strategies59:29 Creative Fundraising Ideas01:02:56 Marathon Goals and Aspirations01:04:42 Upcoming Races and Future Plans01:06:34 Alyssa's Marathon Journey01:08:41 The Importance of Self-Care01:11:58 Building Connections and Community01:14:50 Brand Partnerships and Authenticity01:17:40 Podcasting Adventures01:23:37 Future Goals and Events01:31:22 The Outro01:31:25 Kickoff and Excitement for Upcoming Events01:33:47 JoJo and Music Memories01:35:28 Empowerment and Women in Business01:37:41 Branding and Logo Development01:40:09 Boston Marathon Preparations01:43:10 Community Engagement and Support01:46:08 Personal Goals and Training Updates01:52:02 Celebrating Milestones: 200 Episodes and CountingEric's NYC Marathon Fundraiser - Team FORCE, a dynamic organization that supports the hereditary cancer community Erika's Chicago Marathon Fundraiser - for American Foundation for Suicide Prevention in memory of her brother, Nick Strava GroupLinktree - Find everything hereInstagram - Follow us on the gram YouTube - Subscribe to our channel Patreon - Support usThreadsEmail us at OnTheRunsPod@gmail.com

In this episode, we sit down with Ellie Knips, a marketing professional with over a decade of experience in the building materials industry. From backing trailers into docks during internships to leading national campaigns at Andersen Windows, Ellie's journey is one of grit, curiosity, and fearless growth. She shares how she transitioned from Cambria's interior-focused marketing to Andersen's content-driven role—despite having no formal background in social media. We dive into how she built trust with builders, navigated big career leaps, and learned to embrace uncertainty and “figure it out” moments. We also talk about the importance of authentic storytelling, building strong brand partnerships, and why betting on yourself is often the smartest move you can make. Whether you're in construction, marketing, or just trying to level up your career, this episode is packed with real talk, insight, and inspiration. Episode Outline: Ellie Kanips' Career Journey and Role at Anderson Windows (0:00) Ellie's Transition from Cambria to Anderson (5:42) Leadership and Learning from Challenges (11:51) Storytelling and Audience Connection in Marketing (23:51) Building Strong Partnerships with Vendors (33:13) Challenges and Growth in New Roles (43:57) Final Thoughts and Reflections (46:47)   Watch this episode on Youtube: https://youtu.be/T706l2dJumw Partners:  Andersen Windows Buildertrend Velux The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

As part of an ongoing series focused on the YouTube Ecosystem (sponsored by VuePlanner) Next in Media spoke with Josh Stanley and Myra Dallas, founders of the startup Coaxial Collective and Adam Van Der Grift, better known on YouTube as the home improvement guru Haxman.  The group talked about the need in the YouTube ad market for specialty firms focused on genres like home improvement, and how mid level creators can execute brand deals without alienating their users.Takeaways:Bridging the Creator-Brand Gap – Many brands still don't fully understand creators, and vice versa. Coaxial Collective aims to fix that by helping brands and YouTube creators connect more effectively.YouTube's Unique Space – Unlike Instagram and TikTok, YouTube is centered on long-form content, allowing for deeper relationships with audiences rather than just quick-hit influencer marketing.The Shift to TV Screens

Next in Media spoke with Scott Fisher, founder of Select Management Group and creator economy veteran, about whether top creators still want to seek out big streaming deals, given the success they can have on YouTube, and what happens next if TikTok Shop goes away.Takeaways:The Evolution of Digital Talent Management

Today Jon talks with Eugenia Zalis, CMO for one of the most iconic sweet brands in the world, Oreo. We talk about their "stay playful" positioning, incredible brand collaborations (with the likes of Coca-Cola and Post Malone) and some of the interesting innovations the brand has worked on.Timestamps00:00 - Intro00:46 - Eugenia's marketing journey01:33 - What can we learn from the Unilever approach to marketing?02:27 - How Dove turned into the brand it is today05:42 - How Eugenia started with Oreo06:33 - The “stay playful” positioning09:49 - The best way to eat an Oreo cookie11:08 - Managing a 110 year old brand12:14 - The Oreo playbook for marketing in different regions15:18 - Oreo's collab with Coca-Cola18:49 - Oreo's approach to innovation21:14 - System1 testing on Oreo innovations23:40 - Innovations from around the world25:23 - The surprising Coca-Cola collaboration25:52 - Oreo's SuperBowl ad in 202428:34 - Winning a Cannes Lion for a tweet30:34 - Why is humour not used more35:37 - Oreo x Post Malone collab38:07 - Creative process for collabs39:02 - How to lead a $4.5b organisation43:57 - Advice to aspiring CMOs

Dive deep into the intersection of music, technology, and brands with Jesse Kirshbaum, CEO of the Nue Agency, on the MUBUTV Music Business Insider Podcast. Learn how Jesse crafts iconic partnerships with giants like Spotify and McDonald's and discover the critical elements that drive successful artist-brand collaborations in today's evolving landscape. With insights into the future of music through web three and AI, this episode is a must for anyone committed to navigating the music industry.

Sarah Robarts, President and Founder of Ballantines PR, discusses the importance of collaboration between employees, brands, and strategic partnerships. Doug and Sarah delve into the significance of arts and culture within the media landscape. She also shares insights on how to integrate passions into your work.

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)What happens when a nonprofit and a major beauty brand come together to change the narrative on the deeply ingrained biases surrounding facial differences? You're about to learn how a BOLD vision turned a dream collaboration with Sephora UK into reality with Phyllida Swift, CEO of Face Equality International. Phyllida starts by sharing her incredible story of resilience and strength after a car accident. The important work she does today stands at a unique intersection of human rights, disability policy, and representation.Phyllida breaks down the Face Equality International ambassador program, how they attracted creators like British YouTuber Nikki Lilly, the challenges of navigating tokenism in brand partnerships, and how nonprofits can leverage creators to amplify their mission, too.Then we dig into Phyllida's favorite takeaways from their powerful “My Face Is a Masterpiece” campaign with Sephora UK, which included in-store events and training initiatives for beauty professionals, creating a beautiful conversation around beauty and identity. Resources & LinksLearn more about Face Equality International on their website and Instagram, and connect with Phyllida on LinkedIn. Phyllida also references the Hidden Disabilities Sunflower. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Join Pete as he rides around the streets of Milan in a van with Vice President, Fashion Director at Nordstrom, Rickie De Sole, Executive Vice President, General Merchandise Manager for Apparel and Designer, Sam Lobban, Senior Vice President of Designer and Brand Partnerships, Brian Roberts, and Pete's cousin and Chief Merchandising Officer, Jamie Nordstrom. Get the ground-level experience of this highly anticipated fashion event, learn about the latest trends, changes in the business, and hear some of our team's biggest takeaways from this season in Milan. Also as part of our trip to Milan, Pete will be dropping by to chat with one of our most important brand partners, Gildo Zegna, CEO and third generation leader of the Italian luxury men's wear brand Zegna. Thanks for tuning in to episode 82. We hope you enjoy it! Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to nordypodcast@nordstrom.com to be a part of the conversation! And, be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.

Brian Ward is the Group CEO of Savvy Games Group, a Public Investment Fund (PIF) company leading investment and long-term growth in global gaming and esports.With nearly 30 years of experience, he previously led worldwide studios at Activision Blizzard and held key roles at Electronic Arts and Microsoft. Under Brian's leadership, Savvy has grown into a major player in the industry with 3,500 employees across 22 countries, aligning with Saudi Arabia's goal of becoming a global gaming and esports hub by 2030. 0:00 Intros6:23 Saudi Gaming Passion10:43 Skills & Benefits of Gaming14:05 VR & Innovation15:05 Industry Challenges16:55 Evolution of Games18:59 Sports & Brand Partnerships25:55 Personal Favorites31:37 Acquisition & Growth Success36:01 Horizontal Leadership38:08 Building a Talented Team40:05 Taking Risks & Being Adaptable46:03 Overcoming Career Labels47:07 Savvy's Mission & Esports Dominance53:22 Final Thoughts & Anecdotes

In this episode, Nick and Amanda discuss the complexities of social media's influence on fitness culture. They explore the ethical implications of influencer marketing, the responsibility of influencers to their followers, and the societal obsession with fitness aesthetics. The conversation emphasizes the need for education and awareness in the fitness community, as well as the importance of recognizing the difference between social media popularity and genuine expertise.---------------------------------(00:00) Real Life Updates and Reflections(04:44) Balancing Stress and Running Goals(06:17) Post-Vacation Reflections(11:01) Listener Engagement and Reviews(11:44) Social Media Influencers and Brand Partnerships(20:39) The Impact of Influencer Culture(30:02) The Ethics of Influencer Marketing(35:20) The Value of Followers vs. Credentials----------------------------------Contact us:Amanda - ⁠@amanda_katzz⁠Nick - ⁠@nklastava⁠Code B2C -https://www.cranksports.com/Email - betweentwocoaches@gmail.com

Morgan DeBaun is back with another live coaching session, this time joined by Kristi and Laci, two ambitious women navigating career shifts, side hustles, and personal growth. Morgan is getting into everything from dating as a high-achieving woman to knowing when it's the right time to leave your 9-to-5. In this episode: 00:00 Introduction to the Journey Podcast 01:07 Live Advising Session with Kristi 01:28 Kristi's Career Dilemma 03:29 Balancing a 9-to-5 and Side Hustle 07:24 Maximizing Revenue and Brand Partnerships 11:33 Transitioning to a B2B Focus 15:29 Personal Branding and Business Strategy 18:45 Navigating Dating as a High-Achieving Woman 24:20 Embracing Feminine Energy 31:01 Introduction to Laci 31:48 Laci's Career Journey 33:06 Exploring Passions and Entrepreneurship 34:50 Balancing Stability and Ambition 38:41 Focusing on Wellness and Personal Growth 39:42 Developing Secondary Income Streams 42:17 Fashion and Personal Branding 50:41 Land Development and Generational Wealth 54:24 Conclusion and Final Thoughts To start off, Morgan sits down with Kristi, aka "Get Me Hired Kristi," who is torn between her successful corporate career and her passion for helping job seekers in her side hustle. Morgan walks her through the power of keeping her 9-to-5 as a strategic advantage, how to scale her side business through brand deals, and why reinvesting profits into her business is the key to long-term success. Next, Morgan is joined by Laci, a creative with a love for fashion who is juggling a stable government job, caregiving responsibilities, and a desire to build something of her own. Morgan helps her rediscover her passion, turn content creation into a low-effort income stream, and make strategic moves to build generational wealth through real estate development. This episode is a masterclass in designing a life that honors your ambitions and your peace. Whether you're craving more impact in your career, trying to figure out the right time to leave your job, or wondering how to attract the right partner, Morgan's wisdom will help you move forward with clarity and confidence! Make sure to leave a rating and review wherever you listen! Pre-order Rewrite Your Rules: https://worksmartprogram.com/book/ Join the Newsletter for More Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast Make sure you are following Morgan's journey on TikTok: https://www.tiktok.com/@morgandebaun?_ Visit Mormatcha.com to make a purchase. Follow us on Instagram: https://instagram.com/thejourneybymdb Produced by MicMoguls.

Want to learn how to land user-generated content collaborations, aka UGC collabs? Well, you're in luck, as in this episode of The Profitable Travel Blogger Podcast, we'll be going over a step-by-step strategy for increasing your income through UGC collabs! Our guest for the episode is travel creator Chad Lubinski, who has been able to secure up to $10,000 months through UGC collabs and quit his 9-to-5 job. He'll be sharing his best tips to help you do that same. By the end of this episode, you'll understand: What a UGC collaboration looks like How to properly pitch a UGC collab Tips for pricing your user-generated content How to create engaging UGC content And more! In short, if you're looking to work with brands through paid UGC collaborations, you won't want to miss this!

On today's special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N'Yaisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-behind-numbers-special-edition-finding-influencers-measuring-impact-ai-era   © 2025 EMARKETER   Zeta's AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry's largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.  

"MEOW CHICKS!" In this episode, Sarah Smiles sits down with MT (@thegoldcoastermt ), a multi-talented content creator, influencer, and fashion lover, to dive into her unique journey—from building a viral presence online to navigating the ups and downs of brand collaborations.

What does it take to craft meaningful connections between brands, athletes, and fans?This week, Cameron Wagner, a veteran sports marketer with over two decades of experience, joins me to share her journey in creating impactful activations and redefining sports marketing. From orchestrating partnerships at six Olympic Games to working with iconic brands like Hasbro and P&G, Cameron offers a behind-the-scenes look at how she's elevated fan experiences and brand storytelling.We discuss the art of activation, the evolving role of personal branding in sports, and how to balance creativity with strategy to cut through the noise. Cameron also shares her perspective on mentorship, the challenges of cultivating new talent in a post-pandemic world, and the unconventional methods that fuel his creativity.Whether you're a marketer, a sports enthusiast, or simply curious about the stories behind unforgettable campaigns, this episode is packed with insights and inspiration to take your craft to the next level.About Cameron:Cameron Wagner is the Chief Client Officer at Elevate, an award-winning, full-service consulting firm supporting high-performing organizations in sports and beyond. In her role leading the agency's global brand consulting and activation practice, Wagner utilizes Elevate's powerful data and insights engine to create convention-defying partnerships and activations for brands. She believes in the unique power of sports and live events to forge meaningful connections between consumers and brands and has played a key role in crafting some of the most iconic brand programs in sports history.Before joining Elevate, Wagner served as the Chief Client Officer at GMR Marketing, where she oversaw US-based offices in New York, San Francisco, and Charlotte, as well as teams in the UK, Brazil, and Tokyo. Before her tenure at GMR, Wagner held a key leadership role at IMG, leading significant programs for major brands including Coca-Cola, Visa, and Hasbro.Among her industry accolades, Wagner considers the client programs her team developed and activated across eight Olympic Games as some of the most significant and meaningful of her career. This includes work for clients, such as Procter & Gamble, Visa, Intel, General Electric (GE), Bridgestone, and many others.Wagner earned her B.S. in Communications from Appalachian State University. A casual runner and determined golfer, she resides in Charlotte, NC, with her husband and two sons. She is an active member of the community, serving on the board of Charlotte's Crisis Assistance Ministry and previously on boards for the Charlotte Housing Authority Scholarship Fund and the Bethlehem Center, where she also served as a CHAMPS mentor.Connect with CameronLinkedIn: www.linkedin.com/in/cameron-wagner-0a92394Connect with VeronicaInstagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Next in Creator Media spoke with Paul Greenberg, CEO of Butterworks, on how his company uses AI to help brands make more successful social video content, and why so far, the technology has been a net positive.  Still, Greenberg talked about the dangers of the proliferation of AI slop and why it's going to become challenging for consumers and brands to sort through what's real, what's not, and what kind of attention is most valuable.

Jennifer Marelia, Director of Brand Partnerships at iHeartMedia, brings over 24 years of experience in partnerships, sales, marketing, and client relationships. In this episode, she shares insights on the keys to creating successful partnerships, how radio has evolved and stayed relevant, what to look for when hiring, and the key traits of successful leaders.

In this episode of Skin Anarchy, Dr. Ekta sits down with Stacy Jones, founder and CEO of Hollywood Branded, to uncover the secrets behind creating authentic brand partnerships with celebrities and influencers. Stacy shares her inspiring journey from theater production to becoming a trailblazer in Hollywood marketing, offering invaluable insights into building resilient businesses and thriving through industry challenges.Stacy reflects on her path, starting with her passion for storytelling in theater and her unexpected pivot into product placement and celebrity collaborations. As the head of Hollywood Branded, she's orchestrated over a billion dollars in brand partnerships, relying on her ability to adapt and innovate despite setbacks like fraudulent schemes and industry shutdowns.The conversation dives into the nuances of celebrity endorsements versus influencer campaigns. Stacy explains the differences in budgets, production needs, and brand goals, emphasizing the importance of authenticity and long-term collaboration for success. She also offers practical advice for smaller brands, highlighting the potential of product placements in film and TV or leveraging gifting lounges to generate organic buzz.Stacy's story underscores the grit required to navigate Hollywood's fast-paced environment. From overcoming multimillion-dollar losses to redefining her agency's focus, she exemplifies resilience and reinvention. Her mantra: failure is a stepping stone, and passion is the fuel for long-term success.Tune in to discover how Stacy Jones built a powerhouse agency and learn strategies to elevate your brand through meaningful celebrity partnerships.To learn more about Hollywood Branded, visit their website and social media. Don't forget to subscribe to Skincare Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.

Join Nick Constantino and Mike Jasper on an unscripted journey through their shared history in the marketing world. From their early days at Clear Channel to Mike's rise as a top agent at WME, discover the evolving landscape of marketing, the importance of relationships, and the intricate nuances of deal-making in the entertainment industry. Get insights into the challenges, successes, and future trends that shape the industry. #MarketingMadmen #BrandPartnerships #MikeJasper #WME #EntertainmentIndustry #MarketingInsights #Advertising #NickConstantino #MarketingEvolution #DealMaking #MarketingMadmen #BrandPartnerships #MikeJasper #WME #EntertainmentIndustry #MarketingInsights #Advertising #NickConstantino #MarketingEvolution #DealMaking Key Takeaways: The journey from mailroom to top agent at WME The importance of relationships in the marketing industry The evolution of marketing from radio to brand partnerships Insights into the complexities of deal-making The role of authenticity in advertising Future trends in marketing and brand partnerships patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Next in Creator Media spoke with Cristina Lawrence, EVP of Consumer & Content Experience at Razorfish about the march toward more TV-like seasons for many top creators, and whether this is making it easier to move ad dollars over from TV. Lawrence also talked about TikTok's future, who might grab the social commerce mantle, and whether Joe Rogan is a podcaster or a YouTuber.Takeaways:Long-Form Content is Winning the Creator EconomyPlatforms like YouTube are shifting towards structured, episodic content (e.g., video podcasts, multi-part series).Creators are becoming media networks, with brands integrating organically into their content strategies.Creators Are the New Media NetworksInfluencers now function as full-scale media companies, reaching highly engaged audiences.Brands must approach them as partners, not just ad placements.The Rise of Creator-Led Brand PartnershipsMega-creators like MrBeast, Hailey Bieber, and Charli D'Amelio are launching their own DTC (direct-to-consumer) brands.These businesses succeed when they align authentically with the creator's identity.Social Commerce is Gaining Traction, but Still EvolvingPlatforms like TikTok Shops and Amazon Live are making inroads in live shopping.However, U.S. adoption lags behind Asia, where live shopping is deeply integrated into culture.Micro-Influencers & Niche Creators Are EssentialBrands are shifting to micro-influencers for more targeted, authentic engagement.Agencies use AI-powered discovery tools (e.g., Publicis' Influential) to identify high-performing niche creators.The TikTok Uncertainty & the Future of Short-Form VideoIf TikTok were to disappear, YouTube Shorts and Instagram Reels could fill the gap.However, each platform serves distinct user behaviors, with YouTube favored for long-form content. Guest: Cristina LawrenceHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative  

In this episode of the WIIM Podcast, guest host Tiffany Hardin interviews Jayde Powell, a social strategist and B2B content creator. Jade shares her unconventional journey from corporate roles to freelancing and becoming a renowned B2B influencer. They discuss the evolving landscape of LinkedIn, the importance of joy and authenticity in one's career, and strategies for effective brand partnerships. Jade offers insights for aspiring creators and brands looking to leverage B2B influencer marketing, emphasizing the importance of aligning with one's passion and vision. 00:00 Building Brand Partnerships: A Relationship Approach 00:28 Welcome to the WIIM Podcast 02:48 Introduction to Guest Host Tiffany Harden 03:21 Meet Jayde Powell: Social Strategist and B2B Creator 04:52 Jayde's Journey: From Corporate to Freelancing 07:00 Navigating the Corporate World and Finding Your Path 13:49 Becoming a B2B Creator: Jade's Story 16:18 The Rise of LinkedIn as a Creator Platform 25:27 Tips for Brand Partnerships and Content Creation 32:31 Final Thoughts and Future Vision 37:15 Closing Remarks and How to Get Involved Connect with Tiffany: Instagram: https://www.instagram.com/tiffany_hardin/ LinkedIn: https://www.linkedin.com/in/tiffanymariehardin Connect with Jayde: Instagram: https://www.instagram.com/jaydeipowell/ LinkedIn: https://www.linkedin.com/in/jaydeipowell/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In today's episode, we're answering the Qs you asked us! We're covering topics like our favorite partnerships we have had recently, how we structure our work with assistants, what we include in our rates, which metrics are most important to us, what we share vs. keep personal online, and so much more.Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson https://www.instagram.com/allysa.larson/Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Get ready to explore the vibrant world of ocean and beach conservation! Chad Nelsen, CEO of the Surfrider Foundation, leads one of the most impactful environmental nonprofit organizations.Today, Chad shares his 27+ years of turning surfing culture into a powerful force for environmental stewardship, now with over 200 chapters and thousands of volunteers.You'll hear everything from how Surfrider aligned corporate partnerships with brands like Alaska Airlines, GoPro, and Pinterest, and how advanced technologies like Fundraise Up are helping them revolutionize their donor retention and monthly giving.Chad's mission-driven leadership led him to a life-changing speaking opportunity with TEDx, and he shares how he prepared for his 11-minute talk and WHY he hired a storytelling coach.Using platforms like LinkedIn and the newly trending Bluesky, Chad also highlights how Surfrider has tapped into cultural moments to amplify its brand identity and impact.Resources & LinksLearn more about Surfrider Foundation on their website and connect with Chad on LinkedIn or Bluesky.Check out Chad's TEDx talk, How To Scale Community-Led Advocacy. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.The 2nd Annual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

In this episode of The Speed of Culture podcast, Matt Britton sits down with Rodney Mason, Head of Marketing and Brand Partnerships at LTK. He shares insights on the evolving creator economy, the role of AI, and why authenticity is the foundation of impactful partnerships. Follow Suzy on Twitter: @AskSuzyBizFollow Rodney Mason on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the YouTube Creators Hub podcast, host Dusty Porter speaks with Justin Moore, returning guest and author of 'Sponsor Magnet.' They delve into strategies for landing sponsorship deals, the importance of understanding your audience's needs, and creating customized proposals. Justin shares his 'ROPE' pitching method, emphasizing relevance, organic content, proof of past successes, and easy execution. They also discuss the significance of building long-term relationships with brands and answer common questions about sponsorship dynamics. Tune in to learn how to start the new year with a fresh approach to sponsorships and turn your content creation into a sustainable business.

Golloria George is a South Sudanese beauty content creator with over 3 million followers and counting. She first rose to fame in 2022 with her The Darkest Shade series where she reviews the darkest foundation shades from makeup brands. George has driven tangible change in the beauty industry by celebrating brands with inclusive shade ranges and calling on others to reformulate their products. In this episode, we explore why she decided to take a hiatus from social media earlier this year—despite it being her primary source of income. George also shares her favorite beauty products, discusses her mentors in the beauty space, and even teases plans for her own makeup line.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you ready to take your blog or content creation to the next level with dream brand partnerships? In this episode, I had the privilege of chatting with Justin Moore, founder of Creator Wizard and author of the upcoming book Sponsor Magnet. Justin specializes in helping creators like you find, negotiate, and secure brand partnerships that align with your platform and audience. If you've ever struggled with pricing, pitching, or finding the right brands to work with, this conversation is a goldmine of insights. https://creativesonfirepodcast.com/episode174 Key Takeaways from the Episode 1. Shift the Power Dynamic Many creators feel like they're at the mercy of brands, but Justin flips that mindset. Brands need your audience and influence just as much as you need their support. Approach partnerships as a meeting of equals. Tip: Avoid settling for “free product” collaborations. Your time, influence, and platform are valuable—charge accordingly. 2. The Art of Negotiation Justin emphasizes the importance of avoiding pre-set pricing in media kits. Every brand partnership is unique, so tailor your pricing based on the brand's objectives. Justin's Framework: When asked for your pricing, respond with: “Before I provide rates, can you share your goals and what success would look like for this campaign?” Follow up with a customized proposal offering multiple packages at different price points. Pro Tip: Lean into the silence during negotiations—it's often where the magic happens! 3. The Value of Audience Insights Your audience is your greatest asset in pitching brands. Justin suggests conducting a psychographic survey to learn more about their preferences, habits, and challenges. Why It Works: It highlights brands that resonate with your audience. It positions you as the perfect partner because you can show brands exactly how your audience aligns with their target customers. 4. Create a Pitching Habit Don't wait for brands to come to you. Justin stresses the importance of proactively pitching brands you love. How to Start: Dedicate time weekly to reaching out to brands and following up on previous pitches. Nurture relationships by sharing relevant articles, insights, or campaign ideas. Build a “sales pipeline” of potential opportunities to keep the income flowing. 5. Understand Brand Vetting Brands do their homework before reaching out. Ensure your blog and social profiles: Clearly show that you work with brands. Have updated contact information (include email addresses in plain text on social bios). Consistently align with your niche and brand voice. Justin's New Book: Sponsor Magnet Launching on January 21, 2025, Justin's book is packed with actionable strategies to: Attract dream brand partnerships. Price your services effectively. Execute partnerships seamlessly. Pre-order now at sponsormagnet.com and gain access to exclusive bonuses like sponsorship trackers, negotiation scripts, and more! How to Work with Justin Justin offers several ways to level up your brand partnerships: Brand Deal Wizard – A course designed to teach you the ins and outs of sponsorships. Wizards Guild – A coaching program where you can get expert advice on pricing, pitches, and proposals. Learn more at Creator Wizard. Links Mentioned in the Episode: You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators Free Guide: Start Your Online Business Today SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")

Breanna is an innovation-obsessed executive with 14 years of experience in digital marketing, social media and leadership. She is an expert in pioneering impactful brand strategies with an affinity for the latest developments in beauty and e-commerce. Through her expertise and stewardship of high-performing teams, she has spearheaded the launch of countless SKUs and propelled growing D2C brands to triple-digit success. Breanna thrives in the ever-changing landscape of digital marketing in the CPG industry. Her career began as one of the first Social Media Managers working for celebrities & the hospitality industry. She has spent the last decade in the beauty industry working for Henkel, Toni&Guy, Em Cosmetics and CAA's beauty incubator. She is currently StratiaSkin.com's VP of Marketing.In This Conversation We Discuss:[00:42] Intro[01:51] Shifting from agency to beauty brand leadership[02:23] Scaling from a side hustle to a major brand[03:19] Purpose-driven marketing with a scientific approach[04:18] Strategizing a brand refresh and repackaging[05:56] Embracing a science-driven, anti-marketing role[06:43] Transitioning from partnerships to in-house sales[07:32] Launching products with influencer events[08:40] Capitalizing on TikTok for customer acquisition[09:57] Episode sponsors: StoreTester and Intelligems[13:09] Building genuine relationships via organic gifting[15:24] Targeting influencers for better marketing results[16:35] Communicating effectively with TikTok influencers[17:09] Starting small but growing quickly with influencers[18:21] Strategic gifting to test products and engage[20:06] Focusing on TikTok content to build organic growth[21:40] Growing a TikTok following to build credibility[22:40] Driving revenue via regular TikTok live sessions[24:06] Stratia: healthy skin, backed by scienceResources:Subscribe to Honest Ecommerce on YoutubeHealthy skin, backed by science stratiaskin.com/Follow Breanna Greenberg linkedin.com/in/breannagreenberg/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Today's case study centers on a highly requested, sparsely covered topic on our podcast: adding sponsored brand deals as a revenue stream to your business. In our conversation with Lisette Calveiro, CEO of Influence with Impact, we specifically lean into the pricing and negotiation strategies that generated her $130,000 from brand partnerships this year alone — accounting for 20% of her 2024 revenue. Lisette breaks down all the overlooked pricing factors beyond views and follower counts that net her higher rates and give her leverage in negotiations with brands, as well as reveals transparent insights on creator earnings and recent brand deals. View the transcript for this episode at: https://otter.ai/u/QEba4T4H01Wl1e3ewK0O75djK9U?utm_source=copy_url Thank you to our sponsors! Learn from the best of the best with Masterclass! Get up 50% off a year-long Masterclass subscription this holiday season when you go to https://masterclass.com/cubicletoceo Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Lissette: www.influencewithimpact.co/services @lissettecalv @influencewithimpact Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices