Podcasts about experiential marketing

In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss a Wall Street Journal article written by Jennifer Williams about retail, focusing on how major brands are intentionally slowing down the shopping experience to enhance customer engagement. They explore the importance of creating meaningful experiences, the lessons learned from Toys R Us, and the need for authenticity in retail strategies. The conversation emphasizes measuring success beyond traditional sales metrics and highlights the future of experience-led brands. Takeaways The longer someone spends in a store, the more likely they are to convert into a purchaser. Retailers are adding experiences to encourage customers to linger longer. Time well spent is a key concept in enhancing customer experience. Experiences must be meaningful and relevant to the brand. Toys R Us failed to create relevant experiences for their target audience. Lego gets it. Camp.com gets it. Retail success should be measured by time value, not just sales per square foot. Authenticity in brand experiences is crucial for customer loyalty. Walmart is evolving to compete with experiential brands. Experience-led brands can charge for their unique offerings. Read More: https://www.wsj.com/articles/shop-slow-spend-more-the-retailers-hoping-that-customers-linger-0c87ea24?st=etbsMd&reflink=desktopwebshare_permalink https://camp.com Register for the free membership in the Collaboratives here: https://www.thecollaboratives.com/contest Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com

In 10 quick but memorable minutes I'm sharing my observations and experiences with marketing strategies I had close encounters with over the recent Memorial Day weekend. From an innovative Fresh Direct pop-up, to a Rosé Soirée in the Hamptons with missed promotional opportunities, these are my thoughts on some effective ...and ineffective ... marketing tactics. And I borrow from one of the 22 Immutable Laws of Marketing, by brilliant marketing strategist, Jack Trout. First, learn how my friend Joanne (who happens to be Jack Trout's daughter) and I popped into a pop-up for Fresh Direct. We were in pursuit of coffee but got a surprise stimulating conversation with the interim CMO, instead: Jackson Jeyanayagam. He explained their strategy was to build awareness for their new delivery service and display the quality of their products "IRL."  Fresh Direct PopUp store Learn which of the 22 immutable laws Jackson was aiming to apply; and the overlap with he, that law and AB InBev! Then, we had a blast sampling 20 kinds of rose', but can we remember which one we preferred -- to buy again? Blame the drinking, sure, but I think it was more the missed marketing opportunities at the Soiree.  (TWO really stood out, though, which you can read about in my new Substack Newsletter, "Moss Hysteria"!)  Then, I popped over the next day -- back in NYC -- to check out Cognitiv AI's pop-up at Grand Central, promoting mental health and positive news. It was a blooming success. Learn why.  Overall, great experiences that showed how valuable experiential marketing can be! Key Moments: 00:32 Fresh Direct Pop-Up 03:17 The Importance of Branding and Communication 04:27 Applying Lessons from Ries & Trout's "The 22 Immutable Laws of Marketing" 05:54 Event Marketing: The Rosé Soirée 09:31 Memorable Marketing: Cognitive AI Pop-Up 10:17 Get More in my NEW Newsletter, "Moss Hysteria" on Substack Please Follow, Connect & Share the Love of Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Blusky: https://bsky.app/profile/mossappeal.bsky.social If you enjoyed this episode, please share with another smart business leader, give me five stars... and leave a comment on @Apple or @Spotify or on @YouTube.  Or a tip in my jar to help me tip my producer, Jim Mullen!: https://buymeacoffee.com/mossappeal! 

James Stephenson didn't take the traditional route to entrepreneurship—he left school early, started DJing at 16, and was throwing parties before most of us figured out what a side hustle was. That early hustle gave him the foundation to build something entirely different years later: oHHo, a plant-powered wellness brand combining CBD, creativity, and really good flavor. From the UK rave scene to the U.S. wellness space, James brings his full story and all the vibes to this episode.Tyler and James get into the nitty-gritty of launching a business in a highly regulated and fast-evolving industry. We're talking kitchen-table product drops, surprise pivot moments, and a husband-wife co-founder duo making it work through clear roles, good communication, and shared vision. James talks openly about challenges like supply chain chaos, growing complexity, and the decision to stay scrappy (and cash-conscious) even as they scale.This episode isn't just about infused beverages and cannabis topicals—it's a blueprint for building a brand that feels like you. James' passion for music, flavor, and intentional lifestyle design runs deep in oHHo's DNA. If you're into startups, wellness, or just love hearing how someone turns a festival food truck into a multi-product wellness brand, hit play on this one.TakeawaysCreativity can be your business superpower. From DJ to CBD innovator, James built oHHo with soul.Know your lane—and your partner's. Co-founding with a spouse takes clarity, patience, and teamwork.Start small, stay scrappy, scale smart. Growing slowly gave oHHo the flexibility to build sustainably.Flavor matters. In a crowded space, standing out starts with a product people actually want to consume again.Customer connection is key. Physical stores, community events, and music-driven activations create brand magic. TakeawaysCreativity can be your business superpower. From DJ to CBD innovator, James built OhHo with soul.Know your lane—and your partner's. Co-founding with a spouse takes clarity, patience, and teamwork.Start small, stay scrappy, scale smart. Growing slowly gave OhHo the flexibility to build sustainably.Flavor matters. In a crowded space, standing out starts with a product people actually want to consume again.Customer connection is key. Physical stores, community events, and music-driven activations create brand magic.Chapters00:00 Introduction to oHHo and James Stevenson02:40 James's Journey from Music to Entrepreneurship05:40 Transitioning to the Cannabis Space07:59 Building oHHo: Early Challenges and Strategies10:56 Customer Acquisition and Retail Strategy12:32 Navigating Partnerships and Family Dynamics14:19 Product Expansion and Market Differentiation16:58 Challenges of Complexity in Business18:41 Future Plans and Product Launches21:15 Personal Life and Work-Life Balance27:58 Final Thoughts and Call to Action

What do you get when you bring a heat press to Manhattan Beach? A high-impact, high-profit opportunity that shows just how far heat printing can go. Your host, Jenna Sackett, will be joined by co-host, Kelly Walters, Director of Experiential Marketing at STAHLS'. They'll go behind the scenes of our custom hat bar activation at the Skechers SPLASH event - a silent auction fundraiser supporting the Roundhouse Aquarium.We break down:How heat printers can maximize revenue at live eventsWhy OTTO hats and STAHLS' presses made the perfect pairingThe business case for pop-up customization barsHow purpose-driven printing builds stronger brand relevanceConnect with STAHLS':FacebookHeat Press for Profit Facebook GroupInstagramYouTubeTikTokLinkedin

In this conversation, Zachary Mallard shares his journey from founding Empire Apothecary to becoming a leader in experiential marketing with Alchemia Projects.As a serial entrepreneur with humble beginnings, Zachary understands how to find a gap in the market and make a point when a passion is calling.This episode is packed with insights for aspiring marketers in the experiential space on working with clients to create one-of-a-kind experiences for beloved fans.

For additional resources for #eventprofs visit www.productionvaluematters.com In a world drowning in AI-generated content, real human connection is the ultimate flex. In this episode of Production Value Matters, host Matthew Byrne breaks down how live events and experiential marketing are fighting back - and winning. Discover why brands like yours need boots-on-the-ground experiences to cut through the digital noise, spark emotion, and build lasting trust. From the frontlines of brand strategy, this episode reveals how to make your events not just memorable, but magnetic.

Experiential marketing is transforming how brands connect with customers—and Aaron Vaccaro has been at the forefront of this movement. From helping scale Topgolf into a billion-dollar experiential brand to reimagining cocktail culture with Liquor Lab, Aaron brings deep insights into how experiences, not just products, are winning consumer loyalty.In this episode, we unpack the power of experiential marketing and how it answers key questions for brands:How do I stand out in an oversaturated digital ad world?How can I create real, memorable customer moments?What does it take to scale a physical experience brand like Topgolf or Liquor Lab?How do I use AI in entrepreneurship to scale without sacrificing quality?Aaron shares proven strategies from his work in venture capital, scaling startups, and investing in both inevitable technologies like AI and enduring experiences like golf and mixology. Whether you're a tech founder, marketer, or consumer brand builder, this episode offers a rare look into creating immersive brand stories that actually convert.Aaron's insights are practical and tailored for founders, operators, and marketers navigating how to:Use experiential marketing to create authentic, lasting brand loyaltyLeverage AI for business scalingCombine digital tools with physical experiencesDesign customer touchpoints that feel human, personal, and powerful00:00 – Intro to Aaron Vaccaro & Background01:30 – From West River Group to Topgolf03:00 – Building Topgolf's Experiential Empire05:00 – Liquor Lab: Making Cocktails Approachable07:30 – The Experience Economy vs. Experiential Marketing10:00 – Why AI is a Game-Changer for Scaling Human-Centered Brands13:00 – Secrets to Memorable Moments in Hospitality16:00 – Scaling Physical Brands Like Topgolf & Liquor Lab19:00 – Where to Connect with Aaron VaccaroTo connect with Aaron, visit: https://www.linkedin.com/in/aaronvaccaro/To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-onlineClick here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shopClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow us on Threads: https://www.threads.net/@thereal_drchrislooFollow us on TikTok: https://www.tiktok.com/@drchrisloomddphdFollow our Blog: https://www.drchrisloomdphd.com/blogFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphdSubscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

Lacey Bridges is the founder of Black Flamingo Agency, an experiential marketing firm in Los Angeles. As a visionary leader and innovative creative marketer, Lacey excels at crafting immersive experiences that drive brand success. Her entrepreneurial spirit and passion for the experiential side of marketing solutions have positioned Black Flamingo Agency as one of the fastest-growing trailblazers in the industry. Spearheading groundbreaking campaigns for major brands like Good American, Savage X Fenty, and TopGolf, Lacey has created transformative and unforgettable experiences that solidify her reputation as a leader in experiential marketing.

Jessica de Castro, a luxury marketing expert, about her background and tips for small business owners. She shares her experience working in luxury retail and how she transitioned into entrepreneurship. She emphasizes the importance of experiential marketing and collaborating with unexpected partners to create unique and memorable experiences for customers. She also discusses the value of effective marketing campaigns and immersive online experiences. She recommends having a tight and clean referral program as a powerful marketing tool. Overall, Jessica provides valuable insights and practical tips for small business owners looking to take their businesses to the next level.Takeaways• Experiential marketing is key in the luxury industry, and small businesses can leverage this approach to create unique and memorable experiences for their customers.• Collaborating with unexpected partners can help businesses stand out and create buzz.• Effective marketing campaigns, in which businesses show up in unexpected places, can generate excitement and intrigue.• Creating immersive online experiences, such as embedding audio or virtual reality elements, can engage customers and make the website more memorable.• Having a tight and clean referral program is a powerful marketing tool that can help businesses grow through word-of-mouth.Sound Bites• Collaborating with companies that are not expected• Effective marketing campaigns, showing up in places where you're not expected • Creating immersive online experiences, engaging multiple sensesListen & Subscribe for More:

Join us to talk about cutting-edge technology and experiential strategies to engage the next generation of consumers. GoTab and BrewedAt are partnering to inspire breweries, taprooms, and hospitality venues to harness the power of memorable events, Gen Z-specific marketing strategies, and exclusive GoTab features like Secret Menus, shared tabs, and interactive experiences to attract a tech-savvy, experience-driven demographic.This event will empower industry professionals to reimagine how they connect with Gen Z by leveraging technology to enhance convenience and creativity while building loyalty through unforgettable experiences.By combining innovative technology with creative event strategies, this collaboration will spotlight how businesses can drive traffic, increase engagement, and foster loyalty among younger drinkers who demand both convenience and memorable moments.Evan Blum-Evan Blum is an accomplished beverage industry professional, with years of experience at Nestle Waters Supply Chain. While he has enjoyed his work in the industry, Evan's true passion lies in supporting local businesses that strengthen communities.After graduating from Temple University, Evan discovered the world of craft beer and quickly became enamored with its rich flavors and vibrant culture. He is passionate about all aspects of the craft beer experience, from the welcoming atmosphere of taprooms to the excitement of beer festivals. For Evan, craft beer is about more than just the beer itself-it's about the food, the company, and the sense of community that comes with enjoying a great pint.Adam Howe-With over 20 years in the service industry and 12 years in management, Adam Howe brings a wealth of hands-on experience and leadership expertise to his role as Solutions Engineer at GoTab. Adam has successfully opened and managed high-profile venues, including a $12M entertainment complex, an $8M beer garden, and a $1.5M tasting room/pub.Stay up to date with CBP: http://update.craftbeerprofessionals.orgJoin us in-person for CBP ConnectsHalf workshop, half networkingCharlotte, NC | June 9-11, 2025Register now: cbpconnects.com

In this episode of Business Ninjas, Andrew Lippman sits down with Kate Urekew, Founder & CEO of Revel Experiences to talk about how brands can engage and connect with their audience through experiential marketing, and the edge that Revel Experiences has to set them apart from their competitors—excellent customer service that goes above and beyond.Experiential marketing offers brands a creative way to stay top-of-mind by delivering unforgettable multi-sensory experiences at brand activations, PR events, incentive programs, and more. Revel Experiences excels in tailoring these innovative solutions, providing their clients with personalized and creative experiences that leave lasting impressions. By incorporating elements that engage multiple senses—such as touch, scent, and sound—they enhance the likelihood of positive and enduring audience connections.With over a decade of expertise, Revel Experiences has successfully navigated challenges like the pandemic, emerging more adaptable and resilient. Their deep understanding of customer lifestyles enables them to develop tailored engagement strategies that amplify brand awareness and drive bottom-line results. Clients commend Revel's dedication, strategic prowess, and ability to consistently deliver creative, out-of-the-box solutions that exceed expectations. Learn more about Revel Experiences and their innovative approach to marketing through their website at https://www.revelexperiences.com/. Connect with Kate and the company on LinkedIn at:https://www.linkedin.com/in/kateurekew/https://www.linkedin.com/company/revel-experiences/-----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business: https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

What if you could transform your small business into a powerhouse with nothing more than creativity and authenticity (even on a shoestring budget)? Hallie Seltzer joins The M Word to share how you can make a big impact, no matter the size of your budget. The post Episode 64: Creativity, Community, and the Power of Experiential Marketing with Hallie Seltzer first appeared on Arlington Strategy.

Welcome to a new episode of Business Lunch! Today, Roland and Ryan discuss the changing landscape of marketing and branding. In this episode, they explore how businesses can create meaningful connections with customers in an era of AI, economic uncertainty, and information overload. Learn why having a unique point of view and emotional resonance is more critical than ever for brand success.Highlights:"We are still going to do business with the brands that we know the most, that we like the most, that we trust the most.""The tragic error that so many companies make is that they try to speak to everyone, and therefore speak to no one.""Direct experience which informs a unique point of view shared by a worthy messenger.""The highest and best use of a CEO at scale is being a spokesperson for their brand."Timestamps:00:26 Introduction5:35 The Power of Experiential Marketing 6:43 Challenges in Modern Marketing 10:58 Changing Economic Landscape14:16 Impact of Government Spending16:38 Technological Disruption22:26 Addiction and Consumer Behavior28:45 Creating a Unique Brand Point of View32:24 The End of Mass Market Brands41:24 Elements of a Great Brand43:44 Emotional Essence in BrandingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Kris Rudeegraap, Co-Founder and CEO of Sendoso, joins Drop The Mic to break down how experiential marketing, personalized gifting, and AI-driven strategies are transforming sales and customer engagement.Kris shares real-world stories and proven strategies that help businesses cut through the noise, create memorable experiences, and leverage direct mail in a digital-first world. From gifting a rack of ribs to sending rubber chickens — Kris explains why human connections still win deals.We dive into:

Embark on an inspiring Entrepreneurial Journey with Parveen Dhupar, Founder and CEO of BTI Brand Innovations, in this captivating episode of The Proven Entrepreneur Show. Host Don Williams delves into Parveen's remarkable 25-year career, extracting invaluable Startup Success Lessons and insights on Building a Creative Agency.This episode is a masterclass in overcoming entrepreneurial burnout and achieving sustainable success. Parveen shares his experiences with Risk-Taking in Business, navigating the challenges of Work-Life Balance for Entrepreneurs, and the power of Goal-Setting for Success. Discover how he transformed BTI Brand Innovations from a $3 million to a $10 million agency, showcasing effective Business Growth Strategies.Gain unique perspectives on Branding and Marketing, Creative Agency Success, and Insights on Branding and Marketing Strategies. Parveen emphasizes the importance of Leadership and Storytelling in Business, demonstrating how Storytelling in Business and Experiential Marketing can drive growth.This isn't just a business story; it's a deeply personal narrative. Parveen opens up about Family-Driven Entrepreneurship, balancing personal and professional life, and the pivotal moments that shaped his path. Learn about Overcoming Burnout in Business, Lessons from Failure, and the significance of Purpose-Driven Leadership.For aspiring and seasoned entrepreneurs alike, this episode offers a treasure trove of knowledge, including:Entrepreneurship Mindset: Cultivating the right approach to business challengesCanadian Entrepreneurs: Success stories from the Canadian business landscape.Immigrant Success Stories: The drive and determination behind immigrant entrepreneurship.Mentorship and Goal-Setting: Practical tips for achieving your ambitions.Featured:Guest: Parveen Dhupar, Founder/CEO, BTI Brand InnovationsHost: Don Williams, The Proven Entrepreneur ShowEntity: BTI Brand Innovations: A fully integrated creative agency.Don't miss this opportunity to learn from a seasoned entrepreneur who has truly seen it all. Tune in for actionable strategies and heartfelt wisdom.

Experiential events are booming, and Liz Holden joins Tessa Burg to explain why.  In this episode, Liz shares how AI and emerging technologies are revolutionizing how brands engage with audiences in physical spaces. From personalized event experiences to interactive tech like AR, VR and voice-enabled AI, the future of events is more dynamic than ever. You'll also hear about the lasting impact of the pandemic on events, the rising demand for in-person connection and the evolving role of data in measuring success.  Don't miss this conversation about marketing, events and where the industry is headed. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    About Liz Holden: Liz Holden is the EVP of Mod Op's Experiential and Events business unit, leading the development and production of the agency's experiential services. She collaborates with leaders and cross-functional teams to create innovative, integrated marketing solutions that drive client success. As a Mod Op leader, Liz contributes to the agency's continued growth as one of the fastest-growing independent marketing agencies in the U.S., harnessing technology, innovation and human creativity to fuel growth.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

We've all heard about Experiential Marketing, but this week we discover how you market an experience. Our guest is Christopher Bone, Communications Director for the hugely successful Hay Festival in the UK. 

In an era where customer expectations are higher than ever, building lasting connections goes beyond just selling a product or service. At the recent IMEX Brand Experience Summit in Las Vegas, InVision CEO Angie Smith sat down with industry leaders Dan Preiss, VP of Experiential Marketing at Dell Technologies, and Lindsay Merkle, VP of Growth Marketing at GoodRx, to explore how brands can deepen relationships with their audiences through meaningful engagement and powerful collaborations.Key takeaways:The evolving definition of brand loyalty and what it takes to win long-term customer trust.Why strategic partnerships are essential for amplifying reach and impact.How hyper-personalization and human-to-human marketing are shaping the future of brand experiences.The power of content atomization—how to extend the life and value of event-driven content.Real-world examples of brands that are leading the way in loyalty and engagement.Whether you're a marketer, brand strategist, or event professional, you won't want to miss this conversation. Tune in now!

In this episode, I sit down with Rama Mayo, co-founder of Hall of Flowers, to discuss the future of cannabis branding, mainstream adoption, and industry evolution. Rama shares insights on why experiential marketing is crucial, how the cannabis industry mirrors music and fashion, and why protecting authenticity is more important than ever. We also dive into: ✅ The 30-year vision for cannabis with Gary Vaynerchuk ✅ How Hall of Flowers revolutionized cannabis trade shows ✅ The importance of branding and experiential marketing ✅ The corporate vs. craft divide in cannabis ✅ What's next for cannabis legalization and social equity =================== About Cannabinoid Connect Thought-provoking discussions, expert insights, and captivating stories shaping the future of this transformative industry. Subscribe and follow via the following platforms: Website Spotify Apple Podcasts YouTube X Instagram Facebook TikTok

Experiential marketing has gained significant recognition over the past decade, becoming essential for brand engagement. Real-life experiences create emotional connections and community, which are often more impactful than traditional advertising methods.Bryan Duffy explores the evolution of experiential marketing from a "below-the-line" activity to a crucial component in marketing strategies. He discusses the immense value experiential marketing adds through consumer engagement, emotional connection, and shareability of content. Bryan explains that effective experiential marketing requires a strategic approach that combines creativity, consumer insights, and logistical expertise. Bill Southard expands on the collaborative nature of creating engaging experiences, emphasizing the synthesis of PR, digital, and experiential tactics for consumer-driven campaigns.Key Takeaways Experiential marketing, once considered a secondary marketing tool, has evolved to be a vital element in integrated marketing strategies, offering significant ROI and reach. PR firms are increasingly collaborating with experiential marketing agencies to create seamless consumer engagement strategies that deliver tangible results. Live events create community and emotional connections that digital marketing simply can't replicate, enhancing brand loyalty. The proliferation of mobile technology has enhanced the value of experiential marketing by enabling immediate content sharing and amplifying campaign reach.Experiential events can take place as part of larger activities or as bespoke experiences, each providing unique opportunities for consumer interaction and brand promotion. The value of experiential marketing lies in its shareability, allowing brands to reach millions beyond just event attendees. About the Guests Bill Southard is founder and CEO of Southard Communications, a firm he founded in 1994. Under his leadership, Southard Communications has shown significant growth across a number of market segments. Headquartered in New York City, the firm has executed successful public relations, digital marketing and communications and social media campaigns for a wide range of B2B and B2C companies, for several of which the agency has been recognized with industry awards. Southard has four decades of experience in the public relations industry. Prior to founding his current firm, he was executive vice president/general manager of Dorf & Stanton Communications, an agency that was sold in 1989 to Shandwick. The agency has worked on a number of iconic brands in the toy and game space including Etch a Sketch, LeapFrog, The Elf on the Shelf, Pound Puppies and Slinky, to name a few.Bryan Duffy is the Founder/CEO of BOOM Ventures, a full-service brand engagement agency he started in September 2020. A marketing communications veteran with over 30+ years in the industry servicing some of the worlds biggest and most relevant brands; he left the "big agency" structure behind to start BOOM with a unique approach and spin on the classic agency model. Bryan started his career on the brand side of the table in both sales and marketing roles at Converse and since that time has been in executive-level roles with some of the largest agencies in the industry. Throughout his tenure he has developed strategic business solutions for the likes of: Amazon, Facebook, Google, IBM, Microsoft, Pepsico, NFL, ESPN, Coca-Cola, General Mills...

With Daniel Den who became fascinated with marketing and sales almost two decades ago. Today he is the co-creator of the X Factor Effect methodology where he and his team have helped over 20,000 students and clients grow their businesses. Daniel teaches that “Different is the new Better” and his framework includes nine pillars for differentiating your business so that you can become a market leader or category king or queen. For several years, Daniel traveled the world full time with his wife and four children. They continue to travel often and now live in Florida. Daniel Den is the author of the new book "Ideas That Influence," that was built to help business owners discover their own WILDLY SUCCESSFUL MARKETING IDEAS!

A CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at @wearesocial + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key topics include: why marketers should start with objectives and targets versus a "tactic" they see in the marketplace; setting realistic expectations; and how experiential marketing can serve as an "amplifier." Tune in to learn about an"anamorphic" promotion and a story on Ryan Reynolds toilet seat covers at Comic-Con.For more information on @Adobe Summit visit https://summit.adobe.com/cmoconfidentialUnlock the secrets of experiential marketing in this episode of CMO Confidential! Join experienced host and five-time CMO, Mike Linden, as he sits down with Gabrielle Kessler, SVP of Brand Experience and Production at We Are Social and Narrative, to explore the strategies and insights every CMO needs to know. With a career spanning leadership roles at Best Buy, eBay, and Farmers Insurance, Mike guides this engaging conversation, offering unparalleled perspectives on marketing's most dynamic trends.Key topics include defining experiential marketing, its role in driving emotional connections with consumers, and how brands like Game of Thrones and Adidas have leveraged immersive experiences to amplify their reach. Gabrielle also shares practical tips on integrating experiential tactics into broader marketing strategies, avoiding common pitfalls, and using AI to personalize and elevate brand experiences. Whether you're a seasoned marketer or just starting, you'll gain actionable advice to drive engagement and build loyalty.Tune in to hear real-world examples, humorous anecdotes, and expert recommendations on making experiential marketing work for your brand. Don't miss out on this masterclass in innovative marketing strategies. Subscribe to CMO Confidential and stay ahead in the ever-evolving marketing landscape. For more exclusive insights and episodes, follow us on your favorite podcast platform.#influencermarketing #b2bmarketing #digitalmarketing #experientialmarketingagency #immersivebrandingCHAPTERS:00:00 - Intro01:17 - What is Experiential Marketing?07:15 - Experiential Marketing in the Marketing Mix09:58 - Measuring Impact of Experiential Marketing13:07 - Ideal Brands for Experiential Marketing16:01 - Successful Small Business Examples18:10 - Signs of Potential Failure in Experiential Marketing20:00 - Common Mistakes in Experiential Marketing23:16 - AI in Marketing27:04 - Final Questions30:55 - @Adobe Summit InsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#295 BMW | BMWs Erlebnismarketing unter der Lupe | Dr. Petra OexlerWie Dr. Petra Oexler Markenbegeisterung auf die Überholspur bringtSchnall dich an für eine rasante Fahrt durch die Welt des Experiential Marketings! In dieser Episode nimmt dich Host Max Ostermeier mit auf eine spannende Tour durch die Marketingstrategien eines der renommiertesten Automobilhersteller der Welt. Am Steuer sitzt heute Dr. Petra Oexler, die Expertin für Experiential Marketing bei BMW.Petra gibt dir exklusive Einblicke, wie BMW es schafft, nicht nur Autos zu verkaufen, sondern echte Markenerlebnisse zu kreieren. Von virtuellen Testfahrten bis hin zu atemberaubenden Live-Events – erfahre aus erster Hand, wie moderne Marketingstrategien die Automobilbranche revolutionieren.Highlights dieser Episode:- Die Evolution des Marketings: Vom klassischen Werbespot zum immersiven Markenerlebnis- Petras persönlicher Weg von der Wissenschaft in die Welt des Experiential Marketings- Wie BMW die Grenzen zwischen digital und analog verwischt, um unvergessliche Kundenerlebnisse zu schaffen- Die Herausforderungen und Chancen der Elektromobilität aus Marketingsicht- Zukunftsvisionen: Wie könnte das Autoerlebnis in 10 Jahren aussehen?Egal ob du Marketingprofi, Autoenthusiast oder einfach neugierig auf innovative Unternehmensstrategien bist – diese Episode bietet dir wertvolle Insights und Inspirationen. Petra teilt nicht nur Erfolgsgeschichten, sondern spricht auch offen über Herausforderungen und Learnings aus ihrer Karriere.Tauche ein in die Welt, wo Technologie, Emotion und Marketing aufeinandertreffen. Erfahre, wie BMW es schafft, nicht nur Produkte, sondern Träume und Lebensgefühle zu verkaufen. Und wer weiß – vielleicht siehst du nach dieser Episode dein eigenes Auto mit ganz anderen Augen!Also, leg den Gang ein und lass dich von Petras Expertise und Leidenschaft mitreißen. Diese Fahrt durch die Welt des Experiential Marketings verspricht, deine Sicht auf Markenführung und Kundenbindung zu verändern.Vergiss nicht, den Startcast zu abonnieren, damit du keine Episode verpasst. Wir freuen uns auf dein Feedback in den Kommentaren oder auf unseren Social-Media-Kanälen.Viel Spaß beim Hören und immer eine gute Fahrt!Dein Startcast-Team(Zeichenzahl: 2.121)Citations:[1] https://ppl-ai-file-upload.s3.amazonaws.com/web/direct-files/35326567/7f5482b4-80b8-4fa9-92b9-a0441a483eba/paste.txt[2] https://ppl-ai-file-upload.s3.amazonaws.com/web/direct-files/35326567/9ded0de0-2984-423b-b38f-8f5cb91c6cfa/paste-2.txt Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Sheila Rondeau, an accomplished executive in experiential marketing, joins Brett Deister to discuss the transformative power of experiential marketing in building trust and engagement with consumers. She highlights the importance of authenticity in brand messaging, especially in today's politically charged climate, where brands must navigate diverse consumer perspectives. Sheila shares insights on how technology, including AI and VR, can enhance marketing strategies by creating memorable experiences that resonate with audiences. Drawing from her extensive experience, she provides examples of successful campaigns and emphasizes the need for brands to stay true to their core values while experimenting with innovative techniques. Listeners are encouraged to engage meaningfully with their target audience to foster lasting relationships and drive sales.Takeaways: Experiential marketing allows consumers to engage with brands in meaningful, memorable ways, fostering trust. Understanding your target audience's demographics is crucial for successful experiential marketing campaigns. Authenticity in brand messaging is essential, especially in today's politically charged environment. Leveraging technology like AI and VR can enhance consumer experiences and engagement strategies. Successful campaigns often involve creating emotional connections that resonate with consumers on a personal level. Brands should focus on building relationships rather than just pushing products to gain loyalty. Companies mentioned in this episode: Procter and Gamble Tide Charmin Puffs Gain Kellogg's Krave Frosted Flakes Special K Sony Activision Guitar Hero DJ Hero Skylanders Rite Aid Unilever Nestle Johnson

This Week: Winston Binch, Farrah Bostic, and Saul Colt join Bob to discuss if Meta is safe for ads, social bounties for creators, mixing experiential and commerce, the Netflix price-hike, plus this week's #FairFailFoul.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Chelsea Freeborn, founder of Freeborn Productions and event consultant at MetabaseQ. With a background in psychology and event marketing, Chelsea shares insights on using psychological principles to create more engaging and effective event experiences, from trade show booths to corporate conferences.

They say the average person sees something like 10K ads per day. A constant flood of messages and hooks, all vying for a sliver of our attention. So what does it take to be noticed? To be memorable? To be relevant? One way is to create moments that aren't just seen, but are lived.In this episode, J.B. explores the extraordinary with Judy Lee, Senior Director of Global Brand Experiences at Pinterest. The conversation is packed with ideas for live events and experiences that work in a new era where inspiration and authenticity take center stage. "It's not as much about 'let me take a photo of me being somewhere.' It's more about 'I want to experience something authentic...' We always have to think about who are we serving, how can we be additive to their lives?" - Judy LeeFollow Judy on LinkedIn and Instagram @judyleebk. Mentioned in this episode:North West / Daniel Roseberry take Pinterest Predicts Pinterest Manifestival Pinterest PresentsProducer and editor: Micah VonoStory producer and editor: Sarah KuckAssociate producer: Justin ToyFollow Unserious in your podcast app, at unserious.com, and on Instagram and Threads at @unserious.fun.

The Paris 2024 Olympic and Paralympic Games took the world by storm this summer. We spoke with Jeff Handler, vp-Olympic and Paralympic clients, and Dennis Jenders, executive strategy director, from GMR, an experience agency headquartered in Wisconsin, to share their experiences from being on the ground in Paris during this exciting time. They discuss the city's best-in-class brand activations, their favorite sporting events, and their predictions for the 2026 Winter Olympics and 2028 Summer Olympics.

In this episode, recorded live at The Kinn in Venice, CA, Sebastian moderates a powerful panel discussion on sustainability with prominent leaders from various industries, including Tony Caravano from Rivian, Amy Anderson from Homeboy Threads, Patrick Marsden from MaCher, and Kris Karuna from Avocado Green Mattress. The conversation delves into how companies can scale sustainably, balance profitability with purpose, and innovate in response to growing environmental challenges. The panelists share personal anecdotes, actionable insights, and their visions for a more sustainable future, offering valuable lessons for businesses aiming to align their operations with environmental and social responsibility.   Topics Discussed: The Impact of Corporate Emissions Balancing Profitability and Sustainability Addressing Greenwashing Sustainability in the Auto Industry: Rivian's Approach Circularity in Textiles with Homeboy Threads Material Sourcing for Sustainable Growth Reducing Waste in Manufacturing Creating Purpose-Driven Consumer Products Retail and Experiential Marketing for Sustainability Navigating Challenges in Scaling Sustainably The Role of Education and Transparency Regenerative Practices Beyond Sustainability Holistic Approaches to the Economy Leveraging Data for Strategic Sustainability Long-Term Visions for Sustainable Innovation Advice for Scaling Businesses Sustainably Connect with Tony and Rivian on Instagram Connect with Kris and Avocado Green Mattress on Instagram Connect with Amy and Homeboy Threads on Instagram Connect with Sebastian on Instagram SebastianNaum.com  

In this episode of Celebrations Chatter, Jim McCann sits down with Debbie Howard, a caregiver advocate and author of “The Caregiving Journey;” and Rhonda Klug, Head of Experiential Marketing and caregiver advocate at Harry & David.  Together they explore the often-overlooked world of caregiving.  The conversation features practical advice for current and future caregivers, including the value of therapy and ways to create meaningful moments with loved ones. They also discuss how companies can better support their caregiving employees through employee resource groups (ERGs) and other initiatives. This thoughtful discussion offers valuable perspectives on navigating the challenges and opportunities of caregiving while finding moments of joy along the way.   New podcast episodes released weekly on Thursday. Follow along with the links below: Sign up for the Celebrations Chatter Newsletter: https://celebrationschatter.beehiiv.com/    Subscribe to Celebrations Chatter on YouTube: https://www.youtube.com/@celebrationschatter  Follow @CelebrationsChatter on Instagram: https://www.instagram.com/celebrationschatter/    Follow @CelebrationsChatter on Threads: https://www.threads.net/@celebrationschatter  Listen to more episodes of Celebrations Chatter on Apple Podcasts:  https://podcasts.apple.com/us/podcast/celebrations-chatter-with-jim-mccann/id1616689192    Listen to more episodes of Celebrations Chatter on Spotify: https://open.spotify.com/episode/5Yxfvb4qHGCwR5IgAmgCQX?si=ipuQC3-ATbKyqIk6RtPb-A    Listen to more episodes of Celebrations Chatter on Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQwMzU0MS9yc3M?sa=X&ved=0CAMQ4aUDahcKEwio9KT_xJuBAxUAAAAAHQAAAAAQNg  Visit 1-800-Flowers.com: https://www.1800flowers.com/    Visit the 1-800-Flowers.com YouTube Channel: https://www.youtube.com/@1800flowers  Follow Jim McCann on LinkedIn: https://www.linkedin.com/in/jim1800flowers/  Follow Jim McCann on X / Twitter: https://twitter.com/jim1800flowers (@Jim1800Flowers)

TakeawaysPutting together a presentation is more than a series of slides.Creating experiences engages the audience more effectively.Attention spans are shorter, requiring more engaging presentations.It's important to show excitement and authenticity in presentations.Younger speakers may have ingrained habits that need retraining.Mindset is crucial for new speakers to feel empowered.Every story is interesting and can help others.Improv exercises can help speakers become more comfortable.Building trust within a team enhances communication skills.Personal connections to storytelling can drive passion in speaking. Mike's driving force is to help people share their stories.Fear of judgment is a significant barrier to public speaking.Everyone has a unique story to tell, and not everyone will resonate with it.Engaging your audience from the start is crucial for effective presentations.Transitioning to platforms like TikTok can significantly increase your reach.Intentional openings in presentations can captivate the audience.Storytelling is a powerful tool for engaging an audience.Success stories of clients can be incredibly inspiring.Learning from missed opportunities is essential for growth.Finding small opportunities to speak can help build confidence.

On this episode of Above The Fold, I'm chatting with Karolina Swietoniowska, founder and CEO of League of Originals, about the power of experiential marketing and how brands can create unforgettable in-person experiences.⏰ Episode Highlights: • 01:15 - Karolina's journey from fashion design to experiential marketing • 05:30 - How MeUndies pioneered pop-up shops and in-person brand experiences • 12:45 - Turning digital brands into tangible experiences through pop-ups and retreats • 18:20 - The importance of pre-event and post-event strategies to keep audiences engaged • 23:10 - Creating impactful brand moments without breaking the bank • 28:35 - Unique marketing tactics from Feastables, like delivering Teslas

In this episode of Production Value Matters, host Matthew Byrne interviews Ryanne Rask, Director of Events and Experiential Marketing at ProducePay. Ryanne shares her journey from culinary arts to tech events, discusses the importance of fearlessness in career pivots, and offers insights on managing last-minute changes in event planning.

Shelia Rondeau is a driven and experienced executive with expert proficiency in providing unsurpassed leadership and revenue growth in dynamic, fast-paced, competitive business environments. She's fully capable of leading a full array of enterprise marketing responsibilities, as well as general business operations, building foundations that enable the companies she works with to scale for growth. She is currently a Fractional CMO and CEO for her company MOGXP. Questions and topics we discussed in this interview include: The story of how MOGXP began What it takes to obtain big-name clients like Toyota, Budweiser, Walmart, and more. The common marketing challenges big brands face when it comes to customer experiences Experiential marketing defined How college ambassador programs are a great example of experiential marketing programs (done the right way) The current state of experiential marketing and its effectiveness as a marketing channel And more! You can connect with Sheila through LinkedIn here - https://www.linkedin.com/in/sheilarondeau/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Unlocking the Power of Experiential Marketing with Pauline Oudin CEO and Partner of Gradient Experience Gradientexperience.com About the Guest(s): Pauline Oudin is the CEO and Partner of Gradient Experience, an experiential marketing agency that emphasizes elevating human connections to drive results. Throughout her career, Pauline has consistently delivered measurable successes for high-profile brands including Cartier, Beam Suntory, and the L'Oreal Group. A French native with over 30 years spent across the US and UK, she is celebrated for her innovative and creative approach to marketing by Fast Company. Episode Summary: In this engaging episode of The Chris Voss Show, host Chris Voss dives into the dynamic world of experiential marketing with his guest, Pauline Oudin. As the CEO and Partner of Gradient Experience, Pauline shares her expert insights on how transforming human interactions can powerfully elevate brand results. They explore the nuances of experiential marketing, distinguishing it from traditional marketing and discussing its long-term impact on consumer loyalty and brand recognition. Pauline illustrates the value of creating memorable experiences over passive advertising. Through detailed examples from high-profile clients such as Cartier and Beam Suntory, she explains how brands can foster emotional connections and enhance consumer engagement. Additionally, the conversation touches on the innovations in measurability within the field, demonstrating how modern tools can track the effectiveness of these interactive campaigns. Pauline emphasizes the importance of integrated, participatory, and community-building approaches in making these experiences truly impactful. Key Takeaways: Experiential Marketing Defined: Unlike traditional advertising, experiential marketing involves creating interactive and participatory experiences that foster emotional connections and brand loyalty. Measurability Innovations: New AI tools and technologies are enhancing the ability to measure the long-term impact of experiential marketing, providing deeper insights into customer engagement and ROI. Case Studies: Examples from major brands like Cartier and Beam Suntory highlight how well-executed experiential marketing campaigns can create lasting impressions and build community. Pandemic Adaptations: The episode discusses how brands adapted their strategies during the pandemic, emphasizing the continued need for live, interactive content. Priceless Brand Connections: Pauline underscores the importance of prioritizing long-term customer relationships and brand integrity over short-term sales tactics. Notable Quotes: “When you think about most marketing, brands tell you a story…experiential marketing is all about living the story.” - Pauline Oudin “Hearts move minds. We like to believe we are logical when we purchase products, but at the end of the day, it's all about emotional connections.” - Pauline Oudin “In experiential marketing, it's not just about who was affected on the day of the event, but the ripples that experience creates.” - Pauline Oudin “We live in such an exciting time with AI tools allowing us to measure things we couldn't before.” - Pauline Oudin “If you turn off your social media ads and your TV spots, what's left is what you've built in brand equity.” - Pauline Oudin

In this episode, Cole sits down with Robert Sawyer, the Creative Director of Experiential Marketing at Outside. They dive deep into the concept of marketing as a laboratory and how it can be a powerful tool in forging new models for outdoor gatherings. Robert shares insights from the inaugural Outside Festival, revealing the creative processes and challenges behind this innovative event.   Key Topics Covered: Marketing as a Laboratory: Robert discusses how marketing can be used as a space for experimentation, risk-taking, and innovation, particularly in the outdoor industry. The Power of Outdoor Gatherings: The episode explores the transformative impact of the Outside Festival, not just as an event, but as a movement to reconnect people with nature. Cultural Pain Points: Robert highlights the growing issues of loneliness and disconnection in modern society, and how outdoor experiences can serve as a remedy. Creating Magic Through Community: Discover the magic formula of "Nature + Community = Magic," and how it guided the creative direction of the festival. Behind the Scenes: Robert provides a behind-the-scenes look at the challenges and successes of organizing a large-scale outdoor event, including critical feedback and the lessons learned. The Role of Joy in the Outdoors: The importance of joy as a motivator for getting people outside and how it influences the creative strategy for future events. Learn More About the Outside Festival: Website: Outside Festival   About the Backcountry Marketing Podcast  This podcast is produced by Port Side Productions. We're a video production outfit that believes great marketing is great storytelling and after 150+ podcast episodes with marketing pros and 9 years of producing commercials and documentaries outside, we've noticed a few things about what it takes to create video work that makes an impact. If you need help bringing your next video project to life, check out our website to learn more. If not, head over to the podcast website for more details, show notes, transcripts, recommended book readings, and other resources:  

In this episode of The Xcast, hosts Evan Strange and Michelle Bartosiewicz dive into the intersection of artificial intelligence (AI) and experiential marketing. Joined by special guest Katie Snider, VP Executive Creative Director at Salesforce, the trio explores how AI is transforming creativity and marketing, from unlocking new efficiencies to enhancing the attendee experience at events like Dreamforce. They discuss how AI is augmenting, rather than replacing, human creativity, and share practical ways brands can use AI intentionally to drive personalization, engagement, and real-time feedback.Key Takeaways:AI as a Creativity Tool: AI enhances human creativity by taking on mundane tasks, allowing creatives to focus on ideation and storytelling. It functions as a "co-pilot," boosting efficiency without replacing the human touch.Fear vs. Opportunity: While many fear AI will replace jobs, particularly in creative fields, the panelists agree that AI augments creativity by offering new tools for rapid prototyping, ideation, and real-time audience engagement.Personalization & Real-Time Insights: AI's power in experiential marketing lies in its ability to personalize experiences at scale, such as tailoring event content or providing real-time audience feedback to enhance engagement.Intentional Use of AI: AI should be used with purpose, not just because it's a trending technology. Brands should align their AI strategies with business goals, ensuring that it delivers value and enhances the user experience.Dreamforce Preview: Katie Snider offers a sneak peek into the AI-driven innovations planned for Dreamforce, Salesforce's annual event, highlighting how AI will create immersive and personalized experiences for attendees.

In this episode, Mark speaks with Marty Tennant. Marty is an award-winning sales and marketing veteran with over two decades experience in the wine experience industry. She has been named the portfolio manager of the year and is currently the Experiential Development Manager of Moet Hennessey. This episode we have a Q&A panel discussion with Marty Tennant and Carmen Jones.  We discuss: Diversity and Experiential MarketingShare real world experiences. Goal help listeners create better live experiences in diversity  Marty Tennant : linkedin.com/in/marty-tennant-wset-ii-29a7101b  https://www.instagram.com/marty_boom/ Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber Thanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

On this episode, , discusses the importance of storytelling in marketing and how it can create an emotional connection with consumers. She shares examples of how Campari brands like Wild Turkey and Grand Marnier use storytelling to honor their rich history and engage consumers, and she talks about the balance between art and science in designing customer experiences and the importance of personalization and data-driven decision-making.Tune in to learn:How to create experiential moments and partnershipsThe importance of connecting with Gen Z through authenticity and experiencesWhy you should be balancing art and science in designing customer experiencesHot to think about personalization and data-driven decision-making–How can you bring all your disconnected, enterprise data into Salesforce to deliver a 360-degree view of your customer? The answer is Data Cloud. With more than 200 implementations completed globally, the leading Salesforce experts from Professional Services can help you realize value quickly with Data Cloud. To learn more, visit salesforce.com/products/data to learn more. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What are the best marketing tactics for a CMO today? How can brands stand out from their competition?Sam Sohaili is the co-founder of DMA United and an award-winning Executive Creative Director. Sam has executed the creative behind some of the most innovative campaigns in history, including Taylor Swift for Sony, Karl Lagerfeld for Puma, Gucci's collaboration with Azede Jean-Pierre, Major League Baseball's Assembly, and the creation of the NBA's fashion vertical. Sam has also recently designed several gorgeous books with Rizzoli for Jean Michel Basquiat, Bob Marley, and Nelson Mandela. On this episode, we analyze some of the advertising industry's secret weapons: artificial intelligence, celebrity and sports marketing, collaborations, and even controversial marketing campaigns. We break down case studies ranging from Michael Jackson and Pepsi to Nike's iconic "Just Do It" campaign.Key Topics:Marketing strategies for influencing modern audiencesLeveraging technology in branding and advertisingBreaking down the Olympic's Opening CeremonyHow to market a modern-day presidential campaignCelebrity Marketing with Taylor Swift, Michael Jackson and moreHow to successfully coordinate brand collaborationsSign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/Episode Links:Sam Sohaili on LinkedIn: https://www.linkedin.com/in/samsohailiTo join the conversation follow Marc Beckman here:YoutubeLinkedInTwitterInstagramTikTok

Want to make your offer a no-brainer so you sign more clients? In this moment, we will dive into the magic of experiential marketing with Samantha and Michael Maidens as they explore how to create unforgettable moments for your prospects.

How can experiential marketing drive purchases and foster personal connections in B2B marketing?  Join us for an engaging episode of the Pragmatic Product Chat Series, where host Rebecca Kalogeris interviews Sheila Rondeau, CEO of MogXP. With a rich background in marketing and experiential marketing, Sheila shares her insights on the importance of measurement, the impact of COVID-19 on in-person events, and innovative digital engagement strategies.  Discover the necessity of driving purchases through experiential marketing, the value of a personal approach in B2B marketing, and how to integrate effective engagement strategies into your campaigns. Sheila's journey, from rebuilding Anheuser-Busch's beer school program to leading MogXP, offers a wealth of practical advice and industry lessons.  Tune in for actionable insights to enhance your marketing efforts with experiential strategies. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts  Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

What if, instead of chasing your customers, you created an experience that had your customers flocking to you? This week, Mark is joined by experiential marketing expert Brook Jay, the founder and CEO of All Terrain, an award-winning marketing agency renowned for its innovative brand strategies and activations. Her keen insights into consumer behaviour and exceptional storytelling abilities have allowed her to lead groundbreaking campaigns for global giants like Ferrari, Nike, and PepsiCo.   In this episode, Brook shares insights on building emotional connections, standing out in crowded markets, and tracking the success of experiential marketing campaigns. Here are some of the topics Mark and Brook discuss in this episode: What is experiential marketing? From live events to pop-up attractions: the many forms of experiential marketing The pros and cons of experiential marketing How experiential marketing helps forge strong emotional connections with consumers B2B or B2C - can experiential marketing work for both? How to sell more by engaging people in memorable and authentic ways Measuring your ROI when using experiential marketing How storytelling and community building strengthen brand loyalty Experiential marketing's real-time adaptability ensures campaigns stay relevant and effective Brook's #1 strategy for selling more Follow Mark:  LinkedIn: https://hi.switchy.io/markdrager Instagram:  https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

In this episode, host Camille White-Stern is joined by Katherine Tooley, VP of Global Events and Experiential Marketing at HubSpot.With over 20 years of experience in the event industry, Katherine has a rich background in creating memorable and engaging experiences. She's been involved in everything from kicking off music festivals like Bonnaroo and Outside Lands to scaling Refinery29's 29Rooms art experience to producing HubSpot's annual Inbound conference. Throughout the episode, she shares years of expertise, best practices, and strategies for:Creating event experiences attendees want to attendCrafting dynamic event content using the right mix of topics and speakers Aligning event content with company goalsExtending the value of your event contentMeasuring the impact of your event content...and more.Tune in to learn all her tips for crafting powerful event content that resonates with audiences and produces real results.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comGet to know HubSpot: https://www.hubspot.com/Learn more about maximizing the value of your event content: https://splashthat.com/webinars/dont-leave-event-roi-on-the-table

In this episode, Marcus Gilmore shares his journey from growing up in Dallas, TX to working in the media and marketing space, eventually specializing in experiential marketing within the sports industry. He reflects on his experiences playing basketball and engaging with notable figures like Brandon Jennings, discussing significant insights from the sports world. The conversation delves into the evolution of young athletes going overseas before the NBA and the impact of pioneers like Jennings on today's players.**Key Takeaways:**1. Marcus Gilmore's background from Dallas to working in experiential marketing in sports.2. Engaging experiences in the sports industry, including encounters with renowned players like Brandon Jennings.3. The changing dynamics of young athletes choosing to play overseas before entering the NBA.4. The influence of pioneers like Brandon Jennings on the current landscape of sports marketing and player pathways.Chapters(00:00) - Reflecting on the discipline required for the next phase of his journey.(00:36) - Who is Marcus Gilmore/shares his journey working in media at a young age(02:33) - Reflecting on playing high school basketball and memorable encounters like competing against Brandon Jennings.(03:09) - #AD Invitation to engage with Jon for media training and podcasting opportunities.(04:35) - The impact of players like Brandon Jennings on the pathway for young athletes going overseas before the NBA and LaMelo Ball(07:09) - Exploring Marcus Gilmore's transition into marketing and the development of his passion for the field.(09:55) - What experiential marketing consists of (11:55) - Sharing the experience of McDonald's All-American (16:05) - Experiential marketing case study McDonald's(22:00) - Benefits of partnering with an experiential team / Donald Glover Experience (25:15) - Concerts Vibe Festivals (28:04) - SUBSCRIBE THE PODCAST HERE(28:40) - 50Cent & Jay-Z Beef(30:14) - What Makes Jay-Z Great? / Jay-Z Superpower(34:46) - Top 3 Brands That Are Next Up(43:45) - How College Athletes Can Get Into The Sports Arena (50:35) - Whose Coming To Dinner?(58:49) - Connect w/ MarcusIG: https://www.instagram.com/marcusdgilmore/LinkedIn: https://www.linkedin.com/in/marcusdgilmore/(1:00:58) - Marcus Shares Two Final Thoughts

Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service, or interpretation of the marketplace can be flawed, narrow-minded, or completely inaccurate. To combat this, you must embrace gaining a better perspective by exploring other possibilities of the source of truth beyond what you see, know, can identify, or believe at times.The more value threads you create in the minds and literal usability of the consumer, the stronger the bonds, and the higher the probability of becoming a buyer, an advocate, a connection conductor, and part of an engaging community of support, referrals, and brand resonance. The question is, how do you create and maintain value threads effectively? Beyond The Episode Gems:Discover All Podcasts On The HubSpot Podcast NetworkGet The New Book "Influencer Marketing"Get Discount Off Riverside & Try For Free  #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

The Serres Family ranch is multi-acted...in fact, it is most likely you have seen Serresbluleberries at your local store. Taylor is the 5th generation (which is a veritable reign for a California family in the wine trade) and is grooming the next generation to take over.  

Join host Sannah Vinding of the Leadership In Manufacturing Podcast as she interviews Dan Salganik, managing partner at VisualFizz, on revolutionizing the manufacturing sector with cutting-edge digital marketing strategies. Uncover the secrets to adapting your traditional manufacturing business to thrive in the digital age. Discover the importance of SEO, video marketing, and social media in driving your business forward. Don't miss these enlightening insights that could redefine success for your business! Leadership In Manufacturing Podcast - Episode 90 You can reach Dan here: https://www.linkedin.com/in/dansalganik/ Or email; hello@visualfizz.com For more content like this, subscribe to Leadership In Manufacturing on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://leadershipinmanufacturing.com/hello/ The "Leadership in Manufacturing" podcast is ranked in the top 10 best electronics podcasts worth listening to in 2024: https://podcasts.feedspot.com/electronics_podcasts/ Stay curious and keep learning Thanks for listening! Sannah PS. you can find all Leadership episodes: https://leadershipinmanufacturing.com/episodes/

Today's guest is Jolea Payne who holds healing space for Black women and women of color leading social change. On episode 155 of this show, Jolea and I mapped out a plan for her membership program. Since then, the membership is officially up and running and now that Jolea has left her day job to be the liberated leader she truly is, it's time to grow her membership enrollment. One thing Jolea's audience really craves is thought partnership and community. So, the two of us decided to take inspiration from two places to build out a marketing plan. The first inspiration? Tupperware parties. You know… bring a friend, we'll have snacks, hang out and buy some stuff for the kitchen together. The second inspiration? Fundraising thermostats we've all seen in the grocery store when the local high school is raising money to fund new computers for the science lab. Jolea and I put those two ideas together to come up with the Bring a Friend and Help Me Reach My Goal Campaign she'll launch to attract 45 incredible women of color leading social change into her even more incredible membership program. What I love about this brainstorm is how low-tech and inspiring it is. Key Takeaways: Understanding Membership Dynamics: Recognize the motivations behind why people join memberships, courses, or masterminds, and tailor your approach accordingly to foster community, learning, or proximity. Creating Urgency with Generosity: Utilize legitimate urgency by offering time-bound incentives, such as "bring a friend" offers, to drive engagement and conversions without compromising value. Simplicity in Systems: Streamline processes and messaging to minimize complexity and maximize efficiency, ensuring a seamless experience for both members and organizers. Collective Engagement: Leverage the power of collective energy and shared deadlines to encourage group participation and decision-making, fostering a sense of camaraderie and support. Craft Clear Invitations: Ensure clarity and manage expectations in your membership program invitations to attract the right audience. Transparency in Enrollment: Be transparent about enrollment processes, including payment methods and cancellation policies, to build trust with potential members. Engagement Strategies: Utilize gamification and goal-setting in your marketing to encourage engagement and support from your audience. Timestamps & Key Topics [02:05] Context of the Episode [04:35] Importance of Understanding Your Audience [06:15] Understanding Differences Between Memberships, Courses and Masterminds [10:55] Goal Setting and Invitation Strategy [19:46] Experiential Marketing and Invitation Messaging [21:20] Simplifying Systems and Messaging and Maintaining Spaciousness [25:32] Craft Clear Invitations [28:40] Enrollment Process [30:14] Sales Email Sequence [36:40] Engagement Strategies CONNECT WITH JOLEA: INSTAGRAM: @inspiritforchange LINKEDIN: www.linkedin.com/in/joleapayne CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

THANK YOU THANK YOU for listening and propelling us to 200 episodes! After sharing what we've learned from podcasting for the last five years, Julie provides an exciting update. We then introduced our amazing guest, Katie Hawkes, who serves as the Boston Athletic Association's Director of Brand & Experiential Marketing. Katie joined the BAA in 2018 and shares a hilarious story about Des's win that year. Katie also shares the many fun changes that will take place at the Boston Marathon this year, including a new Fan Fest, post-race party, and Expo format. Speaking of which, for those who will be in Boston over marathon weekend, please join us on Sunday, April 14th for our shakeout run at 9 and our panel, which we are honored to co-host with Cherie Turner, at the Expo at 2. This year, we will be interviewing professional athletes, Kelly Bruno, Bri Boehmer, and Ari Hendrix. You can find us on Instagram and Facebook @runfartherandfaster. Looking for coaching? Email us at julieandlisa@runfartherandfaster.com to set up a coaching call. Thanks for listening! --- Send in a voice message: https://podcasters.spotify.com/pod/show/runfartherandfaster/message