GUMS Podcast

A conversation with Ralph Zimmerer, the Global VP for the skin-care and beauty brand, Nivea. With over 25 years of experience in marketing first at Unilever and then at Nivea, Ralph provides us with insights into future trends, the qualities of a good marketeer, and much more.

We have a chat with Stefano, founder of The Glass Class, a worldwide business that focuses on the beauty of mixology, working with bars all over Europe. Despite starting his business with little experience, Stefano has grown The Glass Class to the point having over 65k followers on Instagram.

Tanvi Panhale did her masters dissertation on the topic Carefully Crafted on Instagram. She explores identity creation on self image and explains what marketing means to her. Additionally, Tanvi explores what her setbacks and challenges were while writing her Masters dissertation. Now she is commencing with research in the field of marketing, doing a PhD at the University of Strathclyde.

With a fascinating history spanning over centuries and documented across the world - including the creation of the gin & tonic - creating The East India Company Gin was the natural route to take. We curated a team of expert individuals to develop the gin from a mere idea into a tangible concept. Two years were spent focusing on the perfect concoction of exotic and unique botanicals that infuse to produce the distinct flavours of The East India Company Gin.

Latest episode of GUMS Podcast

We sat down and had a talk with Eric Witham from Sons of Amazon about his new coffee brand!

This is an introduction to Glasgow University Marketing Society Podcast!