Podcasts about Unilever

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Latest podcast episodes about Unilever

The Business of You with Rachel Gogos
280 | BEST OF: How to Build an Iconic Brand with Neil Barrie

The Business of You with Rachel Gogos

Play Episode Listen Later Jul 21, 2026 43:18


We're running one of our favorite episodes from The Business of You archives. If you missed it the first time, or just want to listen again, check this one out! What makes a truly iconic brand? Few people are better qualified to answer that question than Neil Barrie, the branding expert behind household names like Pinterest, Peloton, and Airbnb. Neil Barrie founded the TwentyFirstCenturyBrand agency in 2018 and works with many of the world's most innovative brands, including Headspace, Bumble, and Depop. From 2021-23, the company grew revenue by 70%. Originally a failed rock star, Neil has led the development and growth of top-tier brands including Disney, The Grammys, and Unilever. Throughout his career, he has used his platform to make the advertising industry better and has been featured in publications such as Forbes, Fast Company, and The Guardian. Landing Your First Client How did Neil and his co-founder land Pinterest as their very first client? A lot of it had to do with personal branding and the reputation they'd built for themselves in the industry. From the beginning, Neil was intentional about doing things for free for influential people, with the expectation that they would one day recommend TwentyFirstCenturyBrand. He and his co-founder held workshops for venture capitalists and offered to help them with their portfolios.  It also helped that they had a clear mission for their company (to build influential 21st-century brands) and a strong point of view on what made an iconic brand: it had to be purpose-led, community-driven, tech-enabled, and narrative-based.  Neil and his co-founder came out of the gate with a clear thesis. They published white papers on their four-part framework that helped companies see the value in branding. Their strategy paid off — Pinterest took a chance on the new agency, and TwentyFirstCenturyBrand's client list has only grown since. Ingredients of an Iconic Brand Branding can be broken down into two sides: input and output. Output is your brand reputation or what other people say about you when you're not around. Input is everything you put into the brand: your vision, your purpose, and the experience you create for your audience. When asked about the future of branding, Neil says there are three factors entrepreneurs need to consider: profit, purpose, and people. After the turmoil of the last few years, profitability is more important than ever. Purpose is your vision, and "people" refers to how you rally your community around that vision. To build a truly influential brand, you need to balance all three factors. Enjoy this episode with Neil Barrie… Soundbytes 21:02–21:30 "We had a very clear process that we insisted people go through, which had a certain bit of mythology around it, in terms of some of the rituals that we would do. We would have things like 'discuss the undiscussable,' where we put all of the C-suite into a private room and facilitate a discussion around five undiscussable themes that we'd uncovered from meeting everybody. These are things, not necessarily related to brand, just in your culture that you need to address before you can really achieve your potential." 31:53–32:22 "Culture is a very special thing: The values of a company. The commitment to work with certain types of clients, to the proper balance of growth agenda, purposeful, profitable growth, and so on. The ability to say no to things, to really look after the team in different ways. So, it was clear from a lot of those conversations that a lot of people wanted us, but they wanted to sort of merge us with another of their consulting agencies, and sort of strengthen that and gain access to our client base, and things like that. And it was just clear that it was going to ruin what we built." Quotes "Most tech companies are leaving money on the table because they mistrust branding." "It's tough to get business when you're starting out. From the start, community and doing things for free for influential people with the expectation they would recommend us was a big part of our strategy." "Out of the gate, we acted like we'd been around for 30 years and hoped that sense of confidence and conviction would be infectious." "Vulnerability is required if you're going to build a proper brand." "You need to invest the time in figuring out what you stand for, what you are, how you're going to codify that into your experience and so on." Links mentioned in this episode: From Our Guest Website: https://twentyfirstcenturybrand.com/ Connect with Neil Barrie on LinkedIn: https://www.linkedin.com/in/neil-barrie-29488aa/ Book "A Colourful View from the Top": https://www.amazon.com/Colourful-View-Top-Twenty-One-Extraordinary/dp/1408715791 Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

The John Batchelor Show
S8 Ep1143: Charles Spicer explains that by 1935, major business interests like Unilever joined the Fellowship to protect trade and understand the new German regime. Following the Night of the Long Knives, some optimists believed Hitler's government was b

The John Batchelor Show

Play Episode Listen Later Jul 19, 2026 5:55


Charles Spicer explains that by 1935, major business interests like Unilever joined the Fellowship to protect trade and understand the new German regime. Following the Night of the Long Knives, some optimists believed Hitler'sgovernment was becoming more "civilized." The Fellowship provided extraordinary lobbying power, allowing Tennantto secure meetings with Hitler that traditional diplomats could not reach. German industrialists like Robert Bosch, who privately loathed the Nazis, also sought connections in London. This era was marked by parallel efforts in both nations to avoid war through financial and industrial engagement, despite growing signs of Nazi brutality. (2)1914

The Payal Nanjiani Leadership Podcast
Innovation in an AI World EP 413

The Payal Nanjiani Leadership Podcast

Play Episode Listen Later Jul 19, 2026 18:13


 Tom Pullen | Director, Innovinco , Author of INNOVATOR Tom Pullen is an innovation expert, author of INNOVATOR, and founder of Innovinco®, a firm accelerating growth in global corporations. Formerly the Global Innovation Director at Danone, he helps companies build innovation culture, capability, and confidence. He is also a speaker and creator of the Innovinco® Way® framework. Key Expertise & BackgroundFounder of Innovinco®: Founded in 2017, the firm specializes in driving growth through structured innovation for large enterprises, including Unilever, L'Oréal, Coca-Cola, and Danone.Corporate Innovation Leader: Spent 18 years in major corporations (Boots, Mars, Danone) before transitioning to advisory roles.Author & Speaker: Author of the book INNOVATOR and an award-winning keynote/TEDx speaker.Academic & Creator: Holds an Executive MBA with an Innovation major from HEC Paris, where he also teaches, and developed the INNOVATOR Way® framework. Core PhilosophyActionable Innovation: Focuses on moving from theory to practical application to boost innovation performance.Overcoming Corporate Barriers: Helps companies move beyond "safe" incrementalism to tackle the challenges of culture and execution in large organizations.Defining Innovation: Defines it as a combination of novelty, value creation, and real-world existence, rather than just ideas.  Tom Pullen is an innovation expert, author of INNOVATOR, and founder of Innovinco®, a firm accelerating growth in global corporations. Formerly the Global Innovation Director at Danone, he helps companies build innovation culture, capability, and confidence. He is also a speaker and creator of the Innovinco® Way® framework. Key Expertise & BackgroundFounder of Innovinco®: Founded in 2017, the firm specializes in driving growth through structured innovation for large enterprises, including Unilever, L'Oréal, Coca-Cola, and Danone.Corporate Innovation Leader: Spent 18 years in major corporations (Boots, Mars, Danone) before transitioning to advisory roles.Author & Speaker: Author of the book INNOVATOR and an award-winning keynote/TEDx speaker.Academic & Creator: Holds an Executive MBA with an Innovation major from HEC Paris, where he also teaches, and developed the INNOVATOR Way® framework. Core PhilosophyActionable Innovation: Focuses on moving from theory to practical application to boost innovation performance.Overcoming Corporate Barriers: Helps companies move beyond "safe" incrementalism to tackle the challenges of culture and execution in large organizations.Defining Innovation: Defines it as a combination of novelty, value creation, and real-world existence, rather than just ideas.  

Leiderschap in Onzekere Tijden
SPECIAL: Hein Schumacher, voormalige ceo Unilever en FrieslandCampina

Leiderschap in Onzekere Tijden

Play Episode Listen Later Jul 19, 2026 58:09


Hein Schumacher vertrok na 20 maanden plotseling als ceo van Unilever. 'Als ceo moet je heel veel belangen bij elkaar brengen. Vaak wordt gedacht dat je als ceo het hoogste hebt bereikt, vanaf dat moment heb je de power: nou forget it.' Schumacher, voormalig ceo van Unilever en FrieslandCampina en nu hoogste baas bij de Zwitserse chocoladegigant Barry Callebaut, is te gast in een extra lange aflevering van Leiderschap in Onzekere Tijden. Hij vertelt openhartig over zijn vertrek, activistische aandeelhouders en zijn nieuwe uitdaging om Barry Callebaut weer uit de as te laten rijzen. Ook bespreekt hij met Janka Stoker het vestigingsklimaat in Nederland en hoe als bedrijf om te gaan met duurzaamheid. 'De besluitvorming in Nederland is te veel gepolitiseerd. Politici bemoeien zich te veel met de details. In het buitenland wordt veel meer de kracht van de samenleving opgezocht. Dat zou de Nederlandse politiek ook moeten doen, meer sturen op het eindresultaat.'

the Joshua Schall Audio Experience
Why Venture Capital Just Dumped $1 Billion Into IM8 Health (David Beckham's Supplement Brand)

the Joshua Schall Audio Experience

Play Episode Listen Later Jul 17, 2026 11:27


The wellness CPG space was just rocked by a massive headline: Prenetics announced that its supplement brand, IM8 Health (co-founded with David Beckham), secured a staggering $1 billion non-dilutive growth financing commitment from venture capital titan General Catalyst. But behind the gaudy headlines lies a complex financial mechanism that could either change wellness CPG forever. In this video, I'm breaking down the reality of General Catalyst's Customer Value Fund, unpacking the mechanics of cohort financing, and exposing the silent operational risks known as "Growth Trap Over-Optimization."Is Prenetics executing a brilliant sprint to a Big CPG acquisition, or are they walking into another corporate strategy nightmare? Let's look past the spreadsheet illusion.Additionally, I'll cover key topics like:Prenetics' strategic detour and divestiture of Europa Sports ProductsHow General Catalyst's CVF funds up to 70% of digital marketing spend without equity dilutionWhy software scales effortlessly but physical consumer packaged goods do notHow global CPG giants like Unilever or Nestlé unroll internet-famous brands and fix "cost problems"

Anker-Aktien Podcast
Kri-Kri Aktie 2026 // Griechischer Hidden Champion mit 34% Rendite pro Jahr

Anker-Aktien Podcast

Play Episode Listen Later Jul 17, 2026 18:30


Kri-Kri Milk Industry gehört zu den unbekanntesten Erfolgsgeschichten am europäischen Aktienmarkt. Der griechische Joghurt- und Eisproduzent erzielte über zehn Jahre rund 34% Rendite pro Jahr und ließ damit nicht nur den heimischen Aktienmarkt, sondern auch etablierte Lebensmittelkonzerne wie Danone, Unilever oder Emmi deutlich hinter sich.Hinter dem Wachstum steht jedoch weniger die eigene Marke als ein Geschäftsmodell, das viele Anleger bislang kaum kennen: Kri-Kri produziert griechischen Joghurt für die Eigenmarken großer Handelsketten. Private Label, steigende Exporte und die wachsende Nachfrage nach proteinreichen Lebensmitteln haben Umsatz und Gewinn in den vergangenen Jahren stark angetrieben. Gleichzeitig bleibt der Konzern familiengeführt, verfügt über eine solide Bilanz und expandiert zunehmend außerhalb Griechenlands.Doch nach der außergewöhnlichen Kursentwicklung stellt sich die entscheidende Frage: Ist die Kri-Kri Aktie 2026 noch attraktiv oder hat der Markt bereits zu viel Wachstum vorweggenommen? Die Analyse beleuchtet Geschäftsmodell, Wettbewerbsvorteile, Risiken, Dividende, Bilanz, Bewertung und Charttechnik. Im Mittelpunkt steht dabei auch die Frage, ob ein Unternehmen ohne klaren Burggraben eine Bewertung rechtfertigen kann, die deutlich über dem historischen Durchschnitt liegt.

Café Brasil Podcast
LíderCast 420 - Roberto Caruso - Humor com propósito

Café Brasil Podcast

Play Episode Listen Later Jul 16, 2026 76:59


O convidado de hoje é Roberto Caruso, em sua segunda passagem pelo LíderCast. Caruso é pesquisador da vitalidade humana e organizacional. Há mais de 30 anos desenvolve palestras, experiências e consultorias que transformam temas complexos em aprendizados leves, memoráveis e emocionalmente impactantes. Criador do ecossistema ÜMORIZAR, defende o humor com propósito como uma poderosa tecnologia de comunicação e inteligência relacional para fortalecer culturas, lideranças e equipes. Entre seus clientes estão Nestlé, Unilever, Vivo, LATAM, BMW, Danone, LG, Philips, Sebrae e FIESP. Um papo leve sobre algo que anda em falta: o bom-humor.See omnystudio.com/listener for privacy information.

The PR Week
The PR Week: 7.16.2026 - Jennifer Risi, The Sway Effect

The PR Week

Play Episode Listen Later Jul 16, 2026 18:45


The latest edition of The PR Week features Jennifer Risi, founder and president of The Sway Effect. Risi founded The Sway Effect, a New York-headquartered global marketing and communications agency, exactly seven years ago on July 16. In 2025, The Sway Effect reported revenue of $4.9 million, up 11% from the same period a year prior, according to PRWeek's latest Agency Business Report.  Risi discusses what her firm has been up to, what she attributes its success to and highlights some client campaigns.  She also talks about her takeaways from this year's Cannes Lions International Festival of Creativity. Plus, PRWeek news editor Diana Bradley reviews the biggest PR and communications news of the week with newly promoted senior reporter Julia Walker, including how brands are cracking jokes amid the cyclospora outbreak; the FDA taking steps to make good on its threat to remove the adequate provision rule for pharma DTC ads; Praytell's expansion into the Asian market; and people moves atSeatGeek, Etsy, Whoop and Unilever. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

OHNE AKTIEN WIRD SCHWER - Tägliche Börsen-News
Goldman & JPMorgan verdienen massiv. IBM crasht. KKR x Sport. Costco x Kirkland. Siemens Energy bald Omterra.

OHNE AKTIEN WIRD SCHWER - Tägliche Börsen-News

Play Episode Listen Later Jul 15, 2026 14:38


Erfahre hier mehr über unseren Partner Scalable Capital - dem Broker mit einem der besten YouTube-Kanäle zu Aktien & Investments. IBM: schlimmster Tag seit über 50 Jahren. KI-Budgets kannibalisieren IT. US-Banken mit Rekordzahlen, Goldman profitiert am meisten. Evotec senkt Prognose. Hapag-Lloyd erhöht. Siemens Energy wird Omterra. Uber will Delivery Hero. Watches of Switzerland wächst. KKR (WKN: A2LQV6) investiert 200 Mio. $ in US-Nachwuchsfußball und kauft Arctos Partners. Ziel: 100 Mrd. $ verwaltetes Vermögen nur in Sport. KGV bei 15, unter dem Fünfjahresschnitt. Einstiegschance oder zu viele Baustellen? Kirkland macht 90 Mrd. $ Umsatz. Mehr als Unilever. Costcos (WKN: 888351) Eigenmarke wächst schneller als der Gesamtkonzern, bringt höhere Margen und zieht neue Mitglieder an. Ein Grund für das KGV von 42. Diesen Podcast vom 15.07.2026, 3:00 Uhr stellt dir die Podstars GmbH (Noah Leidinger) zur Verfügung. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sounds Profitable: Adtech Applied
Apple Podcasts Video Expands to Mac & TV, ANA Inclusive Case Studies, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jul 14, 2026 6:22


Today in the business of podcasting:Six Colors gets a first look at the iOS 27, tvOS 27, and macOS 27 public betas, including a rebuilt Siri powered by large language models and Apple Podcasts video expanding to Mac desktops and Apple TV.Podstock CEO Michael Paretzky argues podcast back catalogs are losing strategic value as most downloads happen in a show's first 30 days, urging publishers to invest in new content and integrated advertising instead.The Association of National Advertisers releases its first Inclusive Marketing Case Study Compendium, spotlighting 100 award winning campaigns from brands like Kraft Heinz, McDonald's, and Major League Baseball.Unilever scales its creator network to 300,000 people using AI for vetting and briefing while keeping strategy and relationships human, part of a projected $13.7 billion influencer marketing market by 2027.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

I Hear Things
Apple Podcasts Video Expands to Mac & TV, ANA Inclusive Case Studies, & More

I Hear Things

Play Episode Listen Later Jul 14, 2026 6:22


Today in the business of podcasting:Six Colors gets a first look at the iOS 27, tvOS 27, and macOS 27 public betas, including a rebuilt Siri powered by large language models and Apple Podcasts video expanding to Mac desktops and Apple TV.Podstock CEO Michael Paretzky argues podcast back catalogs are losing strategic value as most downloads happen in a show's first 30 days, urging publishers to invest in new content and integrated advertising instead.The Association of National Advertisers releases its first Inclusive Marketing Case Study Compendium, spotlighting 100 award winning campaigns from brands like Kraft Heinz, McDonald's, and Major League Baseball.Unilever scales its creator network to 300,000 people using AI for vetting and briefing while keeping strategy and relationships human, part of a projected $13.7 billion influencer marketing market by 2027.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

In Search Of Purpose
De founder die op zijn 50e opnieuw begon om diabetes de wereld uit te helpen | Piet Hein van Dam

In Search Of Purpose

Play Episode Listen Later Jul 14, 2026 86:37


Sponsors & Tools genoemd in deze aflevering: 1) LiveHelfi - #1 webshop in EU voor nootropics, supplementen & functionele voeding. Ontvang nu 10% korting op alle producten bij LiveHelfi met code: PURPOSEDRIVEN10.

Make It Happen Mondays - B2B Sales Talk with John Barrows
Why More Revenue Can Still Break Your Business with Cruz Gamboa

Make It Happen Mondays - B2B Sales Talk with John Barrows

Play Episode Listen Later Jul 13, 2026 57:04


More revenue does not always mean a healthier business.In this episode, John sits down with Cruz Gamboa, founder of Ascend Growth Venture and Scaling CFO, to talk about profitability, cash flow, working capital, financial literacy, and why founders can grow revenue and still create a weaker business if the model underneath is not healthy.If you are a founder, sales leader, or rep trying to sell into executives, this episode gives you a practical look at how finance affects sales, why discounting and payment terms matter, and why business acumen is becoming one of the most important skills in a tougher market.Want to build a healthier business before growth breaks the model? Visit www.jbarrows.com and learn how you can Make It Happen.What You'll LearnWhy more revenue can still create cash flow problems when the business model is not ready to scaleHow working capital creates a cash void that sales teams often overlookWhy sales reps need stronger financial literacy and business acumenHow discounting, payment terms, and deal structure can affect profit and cashWhy value creation should be understood before a rep starts negotiating priceHow Cruz thinks about efficiency, timing, and capital when diagnosing a businessWhy AI should be deployed against real constraints instead of used as a shiny efficiency playCruz Gamboa is the founder of Ascend Growth Venture and Scaling CFO. After more than two decades in corporate finance, including roles across GE Capital, GE Vernova, NBCUniversal, and Unilever, Cruz now helps founders and executives understand the financial blind spots that can quietly limit growth. His work blends CFO advisory, business strategy, and financial intelligence for leaders who want to scale with stronger profit, cash, and enterprise value discipline.Connect with Cruz Gamboa:Website: https://ascendgrowthventures.com/Scaling CFO: https://scalingcfo.io/Instagram: https://www.instagram.com/cruzgamboa.ascend/LinkedIn: https://www.linkedin.com/in/cruzgamboa/John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today's AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/ TikTok: https://www.tiktok.com/@johnmbarrows Check out John's Membership: https://go.jbarrows.com/ Join John's Newsletter: https://www.jbarrows.com/newsletter

Looking Outside.
Who are 'influencers' influencing? (Marketers.) - Marketing Professor Ramanathan Vythilingam

Looking Outside.

Play Episode Listen Later Jul 13, 2026 43:11


Influencer marketing is not a paradigm shift. At best it's an over-inflated investment (in the billions), at worst it's serving up false credibility to audiences, masked as ‘trust'. And yet, it's all that seemed to be on the agenda at Cannes this year, and is being heavily weighted in the marketing media mix by marketers that should know better. Is marketing through influencers, or content creators, a waste of money then? Ramanathan Vythilingam says no - if it's intentionally used. Ram has been researching the effectiveness of influencer campaigns, following two decades behind the scenes at Unilever. He says the name of the game now is to get savvy and more protective of brand assets and marketing dollars, especially in this marketing era of abundance and clutter.---Learn more:Looking Outside podcast www.looking-outside.comConnect with host, Jo Lepore on LinkedIn & Substack & jolepore.comConnect with Ram on LinkedIn Read Ram's WARC article on influencer marketing---⭐ Follow & rate the show - it makes a difference!---Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every month. Never the same topic.All views are that of the host and guests and don't necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.

Table Talk
618: Are food industry innovators making the most of AI?

Table Talk

Play Episode Listen Later Jul 13, 2026 25:40


How is AI influencing innovation in the food industry? In this episode of the Food Matters Live podcast, recorded live at our event at Olympia in London, we try to map out the full picture.Our guest speaker is Alberto Prado, former Global Head of R&D Digital & Partnerships at Unilever.Alberto believes the food industry is facing the most volatile, fast-moving, expensive and demanding environment it has ever operated in. But, he argues, the tools it's using to respond are largely unchanged since the 1980s.He maps out the full picture - what AI is already doing inside large FMCG organisations, the five barriers he believes are getting in the way, and why he argues companies that treat AI as infrastructure rather than a feature, will be shaping this industry for the next decade.His argument is that most food businesses are using AI to write better emails and build slightly faster dashboards, while mistaking that for transformation.If this has whet your appetite for next year's Food Matters Live events - you can already register your interest to partner with us in London and Rotterdam. Just head to foodmatterslive.com

Spikes Excitement Talks
Spikes Excitement Talk #210 with Inez Fun

Spikes Excitement Talks

Play Episode Listen Later Jul 13, 2026 18:26


What does it take to stay ahead when technology reshapes marketing every day? In this episode, Gordon hosts Inez Fun, Global Digital Director for Beauty & Wellbeing at Unilever. She shares why the ability to learn and unlearn has defined her career, from agencies and Yahoo to leading global AI transformation. Furthermore she discusses building AI-powered marketing at scale, simplifying complexity, leading through change and why curiosity remains the ultimate competitive advantage.Tune in to discover why the future belongs to those who can learn faster, unlearn boldly and simplify complexity into action.

The FMCG Guys
333. Rani Al Hajji, Chief Growth and Transformation Officer, Personal Care at Unilever Live in Cannes: Creators, Authenticity, Attention, Cultural Moments, AI in Discovery and Creativity

The FMCG Guys

Play Episode Listen Later Jul 11, 2026 28:02


Watch on YouTube: https://youtu.be/LyXPFD3e7JU Rani Al Hajji is Unilever's Chief Growth and Transformation Officer for Personal Care, overseeing iconic brands like LYNX/AXE or Rexona/Sure. He joined Efrain and Daniel live at our Residénce in Cannes on June 23rd to speak to the audience (now extended to all our listeners) about his view on Marketing as a full-funnel proposition, authenticity, the talk of the town during the festival, creators, trends and more.  Tune in to hear about: Creators, the most popular topic in Cannes 2026 Why relevance and distinctiveness matter more than simple brand visibility How Dove, Rexona and Axe are activating around the FIFA World Cup What should actually be a priority for Marketing Leaders How he's working around their key brands to engage with consumers and get people's attention His view on Retail Media and how Brands and Retailers partner more closely The impact of AI on product discovery and purchase and creativity More Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.  

VMT To Go – Podcasts uit de voedingsindustrie
Rob Baan: 'Als de tuinbouwsector voor verse groente net zo veel marketingkennis inzet als Unilever, kom je een heel eind'

VMT To Go – Podcasts uit de voedingsindustrie

Play Episode Listen Later Jul 9, 2026 45:38


Oprichter van Koppert Cress Rob Baan pleit in zijn boek 'De Toekomst heeft Haast' voor een centrale rol voor voedsel in gezondheid, zorg en de samenleving. Na veertig jaar als insider in de wereld van voedselproductie, landbouw en gastronomie laat Baan zien waarom het systeem moet veranderen. Hoofdredacteur Willem Paul de Mooij praat in de podcast Voedselpraat met VMT met de ondernemer over 'teringzooi', de rol van groente, de lunchcultuur in Nederland, ultrabewerkt voedsel en nog veel meer.Meer over VMT: www.vmt.nl

The Places We'll Go Marketing Show
Why Most Marketers Will Struggle with AI (And How to Stay Ahead) | Tamara Rogers

The Places We'll Go Marketing Show

Play Episode Listen Later Jul 9, 2026 51:26


This week, we're joined by Tamara Rogers, former Chief Marketing Officer at Haleon and former Unilever marketing leader, for a masterclass on modern marketing, leadership, AI, consumer insights and building billion-dollar brands.After spending 25 years at Unilever and helping build Haleon into one of the world's largest consumer health companies, Tamara shares what it really takes to build brands that consumers trust, how global marketing is evolving, why critical thinking matters more than ever in the AI era, and the leadership principles behind high-performing teams.Whether you're a marketer, founder, business leader or simply curious about the future of branding, this episode is packed with practical insights.

Beurswatch | BNR
De échte baas van Unilever? Een activistische aandeelhouder

Beurswatch | BNR

Play Episode Listen Later Jul 8, 2026 23:34


Unilever ziet een van zijn grote aandeelhouders weglopen. Een die al meer dan 15 jaar trouw was aan het bedrijf. Het gaat om fondsbeheerder Terry Smith. Die hard uithaalt naar de directie. Tegen de Financial Times zegt hij misleid te zijn door de directie. Unilever beloofde hem (net na de afsplitsing van de ijstak in 2025) geen grote onderdelen meer te verkopen. Maar ze deden het toch. De voedingstak ging eruit. Volgens Smith neemt niet de directie de grote beslissingen, maar activistische aandeelhouder Nelson Peltz. Hij zou achter de schermen de touwtjes in handen hebben. Deze aflevering kijken we wat dat voor jou als beleggers betekent. Is het nu een voordeel of toch een nadeel? Gaat het ook weer over het bezoek van handelsminister Sjoerd Sjoerdsma aan China. Hij was zelf optimistisch over zijn bezoek, maar daar denkt zijn Chinese college toch anders over. Hij zet Sjoerdsma gelijk aan het werk. Het is ook de aflevering waarin we het meerdere keren over Apple hebben. Het gaat over een Chinese chip die ze in China aan het testen zijn. In eigen land pleasen ze ondertussen het Witte Huis met een andere deal. Te gast: Nico Inberg van De Aandeelhouder BNR Beurs is een journalistiek onafhankelijke productie, mede mogelijk gemaakt door Saxo. Over de makers: Jelle Maasbach is presentator van BNR Beurs en freelance financieel journalist. Zijn favoriete aandeel om over te praten is Disney, maar daar lijkt hij de enige in te zijn. Sinds de eerste uitzending van BNR Beurs is 'ie er bij. Maxim van Mil is presentator van BNR Beurs en journalist bij BNR, waar hij zich focust op de financiële markten en ontwikkelingen in de tech-wereld. Je krijgt hem het meest enthousiast als hij kan praten over ASML, of oer-Hollandse bedrijven zoals Ahold of ABN Amro. Jorik Simonides is presentator van BNR Beurs, economieredacteur en verslaggever bij BNR. Hij wordt er vooral blij van als het een keer níet over AI gaat. Je hoort hem ook in de BNR-podcast Moerdijk: dorp van de rekening. Milou Brand is presentator van BNR Beurs, freelance podcastmaker en columnist bij het Financieele Dagblad. Jochem Visser is presentator van BNR Beurs, maakt Beursnerd XL en is redacteur bij de podcast Onder Curatoren. Vraag hem naar obscure zaken op financiële markten en hij vertelt je waarom het eigenlijk nóg leuker is dan je al dacht. Over de podcast: Met BNR Beurs ga je altijd voorbereid de nieuwe beursdag in. We praten je in een kleine 25 minuten bij over alle laatste ontwikkelingen op de handelsvloer. We blijven niet alleen bij de AEX of Wall Street, maar vertellen je ook waar nog meer kansen liggen. En we houden het niet bij de cijfers, maar zoeken ook iedere dag voor je naar duiding van scherpe gasten en experts. Of je nu een ervaren belegger bent of net begint met je eerste stappen op de beurs, de podcast biedt waardevolle inzichten voor je beleggingsstrategie. Door de focus op zowel de korte termijn als de lange termijn, helpt BNR Beurs luisteraars om de ruis van de markt te scheiden van de essentie.See omnystudio.com/listener for privacy information.

AEX Factor | BNR
De échte baas van Unilever? Een activistische aandeelhouder

AEX Factor | BNR

Play Episode Listen Later Jul 8, 2026 23:34


Unilever ziet een van zijn grote aandeelhouders weglopen. Een die al meer dan 15 jaar trouw was aan het bedrijf. Het gaat om fondsbeheerder Terry Smith. Die hard uithaalt naar de directie. Tegen de Financial Times zegt hij misleid te zijn door de directie. Unilever beloofde hem (net na de afsplitsing van de ijstak in 2025) geen grote onderdelen meer te verkopen. Maar ze deden het toch. De voedingstak ging eruit. Volgens Smith neemt niet de directie de grote beslissingen, maar activistische aandeelhouder Nelson Peltz. Hij zou achter de schermen de touwtjes in handen hebben. Deze aflevering kijken we wat dat voor jou als beleggers betekent. Is het nu een voordeel of toch een nadeel? Gaat het ook weer over het bezoek van handelsminister Sjoerd Sjoerdsma aan China. Hij was zelf optimistisch over zijn bezoek, maar daar denkt zijn Chinese college toch anders over. Hij zet Sjoerdsma gelijk aan het werk. Het is ook de aflevering waarin we het meerdere keren over Apple hebben. Het gaat over een Chinese chip die ze in China aan het testen zijn. In eigen land pleasen ze ondertussen het Witte Huis met een andere deal. Te gast: Nico Inberg van De Aandeelhouder BNR Beurs is een journalistiek onafhankelijke productie, mede mogelijk gemaakt door Saxo. Over de makers: Jelle Maasbach is presentator van BNR Beurs en freelance financieel journalist. Zijn favoriete aandeel om over te praten is Disney, maar daar lijkt hij de enige in te zijn. Sinds de eerste uitzending van BNR Beurs is 'ie er bij. Maxim van Mil is presentator van BNR Beurs en journalist bij BNR, waar hij zich focust op de financiële markten en ontwikkelingen in de tech-wereld. Je krijgt hem het meest enthousiast als hij kan praten over ASML, of oer-Hollandse bedrijven zoals Ahold of ABN Amro. Jorik Simonides is presentator van BNR Beurs, economieredacteur en verslaggever bij BNR. Hij wordt er vooral blij van als het een keer níet over AI gaat. Je hoort hem ook in de BNR-podcast Moerdijk: dorp van de rekening. Milou Brand is presentator van BNR Beurs, freelance podcastmaker en columnist bij het Financieele Dagblad. Jochem Visser is presentator van BNR Beurs, maakt Beursnerd XL en is redacteur bij de podcast Onder Curatoren. Vraag hem naar obscure zaken op financiële markten en hij vertelt je waarom het eigenlijk nóg leuker is dan je al dacht. Over de podcast: Met BNR Beurs ga je altijd voorbereid de nieuwe beursdag in. We praten je in een kleine 25 minuten bij over alle laatste ontwikkelingen op de handelsvloer. We blijven niet alleen bij de AEX of Wall Street, maar vertellen je ook waar nog meer kansen liggen. En we houden het niet bij de cijfers, maar zoeken ook iedere dag voor je naar duiding van scherpe gasten en experts. Of je nu een ervaren belegger bent of net begint met je eerste stappen op de beurs, de podcast biedt waardevolle inzichten voor je beleggingsstrategie. Door de focus op zowel de korte termijn als de lange termijn, helpt BNR Beurs luisteraars om de ruis van de markt te scheiden van de essentie.See omnystudio.com/listener for privacy information.

The Tara Talk
149: Jaime Schmidt: She Built a Business With No Plan Then Started Strength Training at 46. Bet on Yourself Before You Have Proof.

The Tara Talk

Play Episode Listen Later Jul 7, 2026 59:22


Most women spend more time waiting to feel ready than they spend actually building. Waiting until the plan makes sense. Waiting until the timing is right. Waiting until there is enough proof that it is going to work before they will let themselves believe it will. And in the meantime, the thing they want—the body, the business, the version of themselves they can almost see—stays exactly where it is. Jaime Schmidt did not wait. She started Schmidt's Naturals while pregnant, bootstrapped, making deodorant in mason jars and selling it at a Portland farmers market. She hand-delivered six-stick wholesale orders across town for thirty dollars. When the product stained a customer's shirt, she asked them to mail it to her, washed it, and sent it back. Seven years later, she sold to Unilever—30,000 retailers, 30 countries. She had no ten-year plan. She had an unwavering belief that if anyone could figure it out, it was her, and she built everything from there. Jaime Schmidt is the founder of Schmidt's Naturals, one of the most recognized natural personal care brands in the world. She is the author of Supermaker: Crafting Business on Your Own Terms, an investor through her fund Color, and a strength training convert who started lifting at 46 and has been watching her body change in ways she did not expect and cannot stop talking about. What's Discussed: (0:00) The only question worth asking before you build anything: are you willing to bet on yourself before you have proof it will work? (2:31) What it actually means to erase the identity you have built—and why it is the only way to step into who you want to become (6:13) The origin story: pregnant, bootstrapped, making deodorant in a kitchen in mason jars and selling it at a farmers market (9:49) Why the sales skills you think you do not have show up the second you believe in what you are selling (14:28) What happens when you try to make every customer happy—and the moment Jaime realized it was costing her the business (16:19) The biggest early mistakes: bad hires, locked-in contracts, and what her motto "say yes now, figure out how" actually costs when there are no limits on it (17:26) Building while bootstrapped with a newborn—what balance actually looked like when it was not pretty (19:49) The only question worth asking when the grind gets heavy: are you still happy? (23:34) How she knew it was time to sell to Unilever—and what intuition actually feels like when it keeps showing up (28:51) What came after: writing Supermaker, launching Color, and what identity looks like when it expands instead of ending (39:15) Starting strength training at 46—and what two years of consistent lifting built that she did not see coming (46:00) Why it is never too late—in the gym or anywhere else—if you are willing to show up (51:13) Manifestation, visualization, and the delusional belief that actually works Want a simple place to start fueling for the body you are building? Grab Broads' FREE Macronutrient Guide: The Balanced Plate Blueprint at broads.app/macronutrient-guide. Learn more about Broads:  https://www.broads.app/  https://www.instagram.com/broads.podcast/  https://www.instagram.com/broads.app/  Check out more from Tara LaFerrara: https://www.taralaferrara.com/  https://www.instagram.com/taralaferrara/  YouTube: @TaraLaferrara  TikTok: @taralaferrara Check out more from Jaime Schmidt: Instagram: @jaimeschmidt Supermaker: Crafting Business on Your Own Terms https://supermaker.com/book Learn more about Jamie at https://www.jaimeschmidt.info/

It's No Fluke
E398 Camille Dagorn: Relevance Over Reach

It's No Fluke

Play Episode Listen Later Jul 6, 2026 18:26


Camille Dagorn, VP of Creator Partnerships, McCann New York, is an award-winning creator and influencer marketing expert with more than a decade of experience building high-impact campaigns for global brands including L'Oréal, Unilever, Pernod Ricard, GoPro, and Mastercard. She is known for scaling social-first programs, designing creator-led brand initiatives, and driving measurable growth across beauty, lifestyle, tech, and consumer verticals. Camille is passionate about creating meaningful, unforgettable moments for creators and audiences.

Fraternity Foodie Podcast by Greek University
Charles Grimes: What Does Great Leadership Look Like?

Fraternity Foodie Podcast by Greek University

Play Episode Listen Later Jun 30, 2026 43:48


Charles Grimes is a Business Psychologist. For almost 30 years he's been coaching individuals and teams to achieve way more than they ever thought they could. He's worked with many global brands - companies such as Barclays, British Airways, BP, Google, Lloyds Bank, McDonalds, Pfizer, Unilever, Virgin Atlantic – on the broad topic of Leadership. Be sure to check out his book called, "A Question of Leadership". Charles will help take your team to the next level! In episode 687 of the Fraternity Foodie Podcast, we find out how his experiences shaped his view of leadership, why his Asperger's diagnosis was liberating, why students should not mask who they really are, how to listen like a conductor, how to avoid "solo thinking", advice to new leaders who lead people with more experience, how students can create shared leadership, why you shouldn't feel pressure to have life figured out in college, what disappointment taught Charles about resilience, and what great leadership looks like. Enjoy!

Indie vs Unicornio
#120 China Ganó la Guerra de Tokens, Los Unicornios Zombies que Nadie Quiere Admitir y El Neobanco Ruso con 10% de Cashback que No Tiene Sentido

Indie vs Unicornio

Play Episode Listen Later Jun 29, 2026 51:28


¡Aquí va!El episodio 120 llegó con datos que incomodan y verdades que nadie quiere decir en voz alta.Arrancamos con el tema que más horas mentales le está consumiendo a Lucas: la guerra de tokens. DeepSeek, el modelo open source chino, cuesta 40 veces menos que Anthropic para hacer inferencia con el 94% del mismo resultado. Meta, Uber y Walmart ya están limitando el uso de AI de sus empleados. Y por primera vez en la historia, los modelos chinos usan más tokens globalmente que los occidentales. La pregunta que nadie puede responder todavía es cómo van a ganar plata Anthropic y OpenAI cuando salen a bolsa si sus costos de inferencia son insostenibles a escala.Después Cristóbal nos trae un resumen de 145 slides del reporte de Carta 2025, el más completo del ecosistema de startups. Los datos más llamativos: el 35% de los founders son hoy solo founders, el doble que hace 10 años. El primer hire tarda en promedio 500 días. El 92% de las rondas se hacen con SAFE. Y en Serie B los founders se quedan apenas con el 25% de la compañía entre todos. Los números hablan solos.Luego viene una historia que parece de película: Plata, el neobanco mexicano fundado por los rusos de Tinkoff después de que la guerra con Ucrania los sacara del sistema Swift. El CEO oficial es italiano, el CEO real está en su megayate, consiguieron licencia bancaria en 6 meses cuando Nubank tardó 4 años y ofrecen 10% de cashback. Nadie entiende cómo es sostenible. Y sin embargo está creciendo.También respondemos la pregunta de si el foodtech tiene casos de éxito. La respuesta es sí, pero casi nadie los conoce: Gruns vendido a Unilever por 1.2 billones, Poppy vendido a PepsiCo por casi 2 billones, 7Foods vendido a Pepsi por 1.2 billones y Legendary Foods, la obsesión personal de Lucas, que hace comida chatarra proteica que no sube el azúcar. Cristóbal identifica los tres segmentos donde siempre hay compradores: bebidas alcohólicas, maquillaje y alimentos funcionales.Cerramos con el tema más esperado por la audiencia: los unicornios zombies de LatAm. Loft, Quinto Andar, Tienda Nube, NotCo, Clip y otros. Cuáles tienen chance de sobrevivir, cuáles están muriendo en silencio y por qué es casi imposible saberlo desde afuera si no tenés acceso a los números reales.

I Hear Design: the interiors+sources podcast
ICYMI: Unilever's Hoboken HQ Becomes a Hands-On Innovation Campus

I Hear Design: the interiors+sources podcast

Play Episode Listen Later Jun 29, 2026 8:23


In this In Case You Missed It episode of I Hear Design, we revisit a recent interiors+sources article on Unilever's newly reimagined North American headquarters in Hoboken, New Jersey. Designed by Perkins&Will, the 111,000-square-foot workplace consolidates Unilever's former 350,000-square-foot suburban headquarters into a more compact urban campus built for discovery, testing, collaboration, and brand experience. Rather than functioning as a traditional corporate office, the new HQ is organized around Unilever's product development process—Discover, Define, Test, and Deliver—with spaces that support everything from hands-on experimentation to consumer feedback and storytelling. Listeners will hear how features such as a professional-grade kitchen, full-service salon, retail lab, company store, modular partitions, mobile furnishings, and flexible work zones help Unilever teams experience products the way consumers do. The episode also explores the project's broader workplace implications, including how urban location, right-sizing, reuse, and adaptable design can help companies rethink the role of the office in a hybrid era. Tune in for a closer look at how workplace design can become a platform for innovation, sustainability, employee engagement, and brand connection.

The Digiday Podcast
Inside the infrastructure behind Unilever's creator force

The Digiday Podcast

Play Episode Listen Later Jun 26, 2026 30:50


Creators are no longer a media channel or transaction. It's an entirely new marketing model, at least that's what the infrastructure behind Unilever's creator strategy indicates. In this episode, Digiday catches up with Selina Sykes, global vp of digital, social and Al transformation at Unilever's Beauty and Wellbeing, to learn about its scale and automation.

Honest eCommerce
Balancing Priorities to Secure Ecommerce Stability | Jacques Spitzer | Raindrop | Bonus Episode

Honest eCommerce

Play Episode Listen Later Jun 25, 2026 31:34


Jacques Spitzer is a 4x Emmy® award-winning creative agency founder who was named to AdWeek's Agency Vanguard as one of the top 20 leaders shaping the future of advertising. His agency, Raindrop, has generated billions in campaign sales for powerhouse brands like Dr. Squatch, Native and Grüns and insurgent brands like Good Culture, Hello Panda, Magic Spoon and more. Raindrop's creative force has been showcased by their work on three Super Bowl campaigns and their recent execution of the largest brand launch in Procter & Gamble history for Spruce. As a champion for the next generation of disruptive companies, Jacques serves as a strategic advisor to high-growth CPG brands that Raindrop Ventures has uniquely helped launch and invested in, including Grüns, Laundry Sauce, ForAll, VitaWild, Maeva and Magic Mind. With a trophy case boasting over 50 advertising awards, Jacques' work is consistently recognized for its rare blend of viral creativity and massive ROI. His insights have been featured in Forbes, AdAge, and Entrepreneur Magazine.  He was recently named one of the “most influential people in San Diego” by the San Diego Business Journal and one of “California's most visionary CEOs” by the Los Angeles Times, who noted: “Raindrop's creative success and results have put San Diego on the map for creative work across the country.” In addition to his work in advertising, Spitzer helped produce the full-length documentary Wampler's Ascent, which won over 38 international film festival awards. In This Conversation We Discuss:  [00:00] Intro [02:43] Scaling Ecommerce through storytelling  [04:41] Maximizing current growth channels first  [08:14] Managing multiple priorities as a founder [10:11] Shifting from product to customer worth [15:26] Callouts [15:36] Overcoming a leader's limiting beliefs  [24:03] Taking balanced risks to protect equity  [25:17] Combining math with strategic stories Resources: Subscribe to Honest Ecommerce on Youtube Marketing that people love raindrop.agency/    Follow Jacques Spitzer linkedin.com/in/jspitzer5/    If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

The Glossy Beauty Podcast
How Nutrafol CEO Cindy Gustafson is reaching men, growing retention with tech and plotting expansion

The Glossy Beauty Podcast

Play Episode Listen Later Jun 25, 2026 36:08


Cindy Gustafson has checked off a laundry list of accomplishments during her first 18 months as CEO of Nutrafol.  This includes an app launch designed to improve retention and a product release tailored to reach one of its smallest customer demographics in men over 50. These rollouts happened while she led the team toward double-digit growth during 2025, her first full year as CEO, on a path to soon reach $1 billion in annual sales.  “You need a real commitment to delivering on something someone actually needs [in order to win this category],” Gustafson told host Lexy Lebsack. “We actually have quite a small portfolio of products, [unlike our competitor] brands that have hundreds and hundreds of SKUs. We are not that kind of a brand. We are not that kind of a business.” Instead, Gustafson has stayed hyper-focused on delivering on its main promise of improved hair growth. “We have been so fixated on really delivering against what a customer needs and what a customer is looking for, and staying very, very grounded in that,” she said.  Gustafson is a veteran exec whose CV includes Weight Watchers, Bark, Mindshare and Unilever. She spent 18 months as chief marketing officer of Nutrafol before taking over the CEO role from Nutrafol's co-founder Giorgos Tsetis after its Unilever acquisition. In today's episode of the Glossy Beauty Podcast, Gustafson unpacks her secret sauce for growth, how the supplement consumer has evolved and much more.  

Hospitality Meets... with Phil Street
#261 - Hospitality Meets Duncan Garrood - Putting Life in Your Years

Hospitality Meets... with Phil Street

Play Episode Listen Later Jun 24, 2026 89:40


What do a biochemist, a Chinese mansion house, Heathrow Airport, 250 burger restaurants, a pub turnaround, student accommodation, retirement living, and more than a few bottles of Mao Tai have in common?This week's guest... Duncan Garrood.And trust me...You're going to want to hear this one.Duncan's career began in a laboratory as a scientist with a PhD in Biochemistry.It then took him through Unilever, a decade living in China, Heathrow Airport, the Middle East, Punch Taverns, Bill's Restaurants, family entertainment, student accommodation, and now Riverstone Living.Most people spend a career trying to follow a plan.Duncan spent his, basically just saying yes.In this episode we chat about:Why a scientist decided business looked more interestingBeing told on a Wednesday that he was moving to China on SundayLiving next door to 13 Chinese families in a former colonial mansionPutting Walls ice cream on the Great Wall of ChinaThe business lessons hidden inside industrial quantities of Mao TaiWhat airports can teach us about hospitalityWhy great service is often revealed when things go wrongGrowing a business from $150 million to $1 billionRunning out of cows whilst scaling Shake ShackTransforming Punch Taverns during one of the biggest shifts in pub legislationReimagining Bill's RestaurantsUsing people, not capital, to drive growth in leisureTreating students like customersWhy later living might be one of the most exciting sectors in hospitality todayAlong the way we explore leadership, customer experience, entrepreneurship, curiosity, reinvention, and the power of saying yes to opportunities before you're entirely sure how they'll work out.One of my favourite stories came from Duncan's time in China.After fifteen dinners with a potential business partner, countless toasts, and enough Mao Tai to test the resilience of a small nation, the gentleman put his arm around him and declared:You are my little brother."Moments later, he passed out.Business was secured.As leadership lessons go, it's certainly more memorable than most MBA programmes.There are also some absolute gems throughout the conversation:

BRAVE COMMERCE
Unilever's Branden Goodman on the New Rules of Consumer Discovery

BRAVE COMMERCE

Play Episode Listen Later Jun 23, 2026 22:32


In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Branden Goodman, Head of Media & Marketing Capabilities, Beauty & Wellbeing US at Unilever, about how brands must adapt as algorithm-driven discovery reshapes consumer attention.Branden explains why Unilever has embraced a social-first approach, what the shift from follower-based discovery to interest-driven discovery means for marketers, and how content creation is evolving from a campaign mindset to a continuous system of testing, learning, and optimization. He also shares how Unilever is building a modern content supply chain, where automation can accelerate execution, and why measurement must balance long-term business outcomes with real-time signals.Key takeawaysConsumer discovery is shifting away from social connections (who users follow) and toward algorithmic recommendations (what platforms predict is relevant).Winning brands are building content engines designed for continuous experimentation, not one-time campaigns.Real-time signals can improve performance, but long-term business outcomes should remain the ultimate measure of success. Hosted on Acast. See acast.com/privacy for more information.

Health Supplement Business Mastery
Why Grüns Sold to Unilever for a Billion Dollars in Under Three Years: What the Winners Got Right Series Pt 4

Health Supplement Business Mastery

Play Episode Listen Later Jun 22, 2026 18:51


"Send me a text"Grüns went from launch to a reported billion dollar exit in under three years when Unilever acquired them in 2026. Everyone credits the gummy. People don't like chugging green powder, so Grüns made it taste good and easy, and that was that. But if the whole thing were just gummies and taste, any competitor could copy the format and win. Plenty have tried. The gummy is the visible part. The thing underneath it, the part that is actually hard to copy, is what this episode is about. In this episode, I break down the difference between a format and a mechanism of hope, why Grüns moved the mechanism of hope out of the ingredients and into the experience itself, and how the founder's own words about adherence give the whole strategy away. I'll also show you why this is different from what AG1 did, the expensive mistake most brands make when they try to copy this, and how to find the specific reason your own buyer has lost hope so you can build the mechanism that speaks to it.Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/groupIf you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.comClick here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand

The Best One Yet

For years, our entrepreneurial spirit animal has been Ben & Jerry… And now we get to sit down with Ben (the Ben) of Ben & Jerry. A guy who got his business start by making up numbers (literally).This hippie launched the biggest ice cream brand in America with his best friend from a dilapidated gas station in Vermont. And then pulled off the wildest acquisition deal in history, selling to Unilever for $326M (aka “The Double Dip”). Now they're doing $1B in half-baked revenue.Along the way, Ben tells us how they invented the collab (hello, Phish), shares his favorite flavor (you've never heard it), and why he turned icy weather into hot cone sales with a financial trick shot using a thermometer.But Ben & Jerry got famous for giving out 1 ingredient every brand avoids: Politics. So today we're asking Ben the big biz question of our time — Does it pay for a brand to take a stand? Is it a Profit Puppy… or an Ice Cream Headache?Yet Ben's biggest bite out of business is happening now: “Save Ben & Jerry.” Ben is battling to buy back his beloved brand — and he share with us his playbook to pull it off, including (spoiler), candy?CHAPTERS:Yetis, this interview is truly our best one yet. You'll hear:Ben & Jerry's Vermonters-Only IPOHow Ben suffers from a lack of tasting senseWhy the best entrepreneurs make up the numbersHis Favorite FlavorThe Crazy Thermometer IdeaHow they innovated the “Pint” with Pics (and 1 wild photoshoot)Whether founders should get politicalThe Double-Dip greatest acquisition deal in historyHow Ben & Jerry became a “pimple” on Unilever's buttCo-Founder FriendshipNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today's top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.

Modern Marketers
‘Desire at Scale' with Unilever's CMO Leandro Barreto

Modern Marketers

Play Episode Listen Later Jun 18, 2026 33:32


Chances are, one of the 400 household brands today's guest oversees is sitting somewhere in your home right now. Maybe it's Dove in the shower, Vaseline in the drawer, or Hellmann's mayo in the fridge. Leandro Barreto is the Global Chief Marketing Officer of Unilever, a nearly 100-year-old company behind brands used by billions of people around the world.  From the award-winning “Vaseline Verified” campaign to creator-led marketing strategies and partnerships with Arsenal Football Club, this episode of Frontier CMO unpacks what it's like to be a CMO leading through an AI transformation aimed at building “desire at scale.”  Want to know what the future of marketing actually looks like inside one of the biggest consumer brands in the world? This one's for you. 00:00 Can AI Create Human Insight? 01:01 Meet Unilever's Global CMO 03:00 The Power of Purpose-Led Brands 05:00 Why Creativity Is Still Human 07:00 The Vaseline Love Story 09:00 Marketing's Evolution at Unilever 11:00 Dove and Cultural Relevance 13:00 How Unilever Tracks Culture 15:45 The Vaseline Verified Phenomenon 19:30 Social Commerce & New Growth 20:00 The Biggest Brand Mistake 22:00 AI and the Future of Marketing 26:00 Big Ideas + Content at Scale 27:45 Leading AI Transformation 29:00 Signal vs. Noise 31:30 Three Marketing Lessons to Remember

SharkPreneur
Episode 1294: From $500 to a Seven-Figure National Brand With National Partnerships with Lindsay Pinchuk

SharkPreneur

Play Episode Listen Later Jun 17, 2026 18:18


What happens when a simple idea to connect with other moms becomes a national brand, secures major retail partnerships, and launches a new mission to help women entrepreneurs grow smarter? In this episode of Sharkpreneur, Seth Greene interviews Lindsay Pinchuk, Founder and CEO of Lindsay Pinchuk Marketing + Consulting. She shares how she turned a $500 investment into a seven-figure brand, partnered with major companies such as Target, Nordstrom, Huggies, and Unilever, and ultimately navigated the challenges of selling her company. She also discusses the power of partnerships, staying authentic while scaling, and how she now helps women small business owners build meaningful, sustainable businesses. Key Takeaways:→ Strategic local partnerships with retailers, experts, and community leaders can help companies quickly build trust.→ Maintaining trust with your audience means saying no to products, brands, and partnerships that don't align with your values. → How to turn brand interest into formal sponsorship through national partnerships with major brands. → Finding brand ambassadors in new cities lets you scale your business while keeping your brand personal and community-driven. → Simple marketing fundamentals still work for small businesses. Lindsay Pinchuk is an award-winning entrepreneur and one of fewer than 1% of female founders to lead her company through an acquisition. After nearly 25 years in marketing and sales, she left corporate America to found Bump Club and Beyond, bootstrapping it from $0 to seven figures for six consecutive years, turning a profit in year one, and building partnerships with brands like Target, Nordstrom, Huggies, ULTA, and more. She grew the community to 3M+ monthly users and led the company's acquisition in under a decade. Today, Lindsay supports women business owners (especially 40+) through Dear FoundHer…, a podcast-turned-movement with a Substack, community, mentorship, and events. She consults, teaches, and speaks on simple, cost-effective marketing using her SWEEP framework. Connect With Lindsay:Website: https://www.lindsaypinchuk.com/Instagram: https://www.instagram.com/lindsaypinchuk/Facebook: https://www.facebook.com/LindsayPinchuk/LinkedIn: https://www.linkedin.com/in/lindsaypinchuk/https://www.linkedin.com/company/lindsay-pinchuk-marketing-consulting/

Erichsen Geld & Gold, der Podcast für die erfolgreiche Geldanlage
Top-Dividenden-Aktien: Jetzt verkaufen?

Erichsen Geld & Gold, der Podcast für die erfolgreiche Geldanlage

Play Episode Listen Later Jun 16, 2026 22:07 Transcription Available


Wir sprechen heute über die top defensive Dividendenaktien der letzten Jahrzehnte. Dabei geht es um Unternehmen wie McDonald's, Coca-Cola, Pepsi, Hershey, Constellation Brands und viele weitere große Namen, mit denen Anleger in den vergangenen Jahrzehnten in der Regel gut gefahren sind. Diese Unternehmen haben sich insbesondere dadurch ausgezeichnet, dass sie selbst in Krisenzeiten zuverlässig Dividenden gezahlt und diese in den meisten Fällen sogar kontinuierlich erhöht haben. Doch nun zeichnet sich ein immer stärker werdender Trend rund um GLP-1-Medikamente ab. Die entscheidende Frage lautet daher: Könnten diese Medikamente dazu führen, dass die Erfolgsära dieser Dividendenstars ihrem Ende entgegengeht?
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Ein wichtiger abschließender Hinweis: Aus rechtlichen Gründen darf ich keine individuelle Einzelberatung geben. Meine geäußerte Meinung stellt keinerlei Aufforderung zum Handeln dar. Sie ist keine Aufforderung zum Kauf oder Verkauf von Wertpapieren.
 Zum Zeitpunkt der Erstellung dieses Beitrags war der Autor, Lars Erichsen, in folgenden der besprochenen Finanzinstrumente selbst investiert: Diageo, Unilever. Geplante Änderungen: Keine. Weitere Informationen entnehmen Sie bitte unserem Transparenzhinweis zum Umgang mit Interessenskonflikten: https://www.lars-erichsen.de/transparenz-und-rechtshinweis

The Aubrey Masango Show
In The Spotlight with Sithembile Sefako

The Aubrey Masango Show

Play Episode Listen Later Jun 12, 2026 42:19 Transcription Available


Aubrey Masango sits down with Sithembile Sefako, Unilever’s Executive Director of Corporate Affairs for Southern Africa and East West Africa, to unpack how policy becomes real impact and how big business can help shape a more inclusive economy. Tags: 702, Aubrey Masango show, Aubrey Masango, Sithembile Sefako, Unilever The Aubrey Masango Show is presented by late night radio broadcaster Aubrey Masango. Aubrey hosts in-depth interviews on controversial political issues and chats to experts offering life advice and guidance in areas of psychology, personal finance and more. All Aubrey’s interviews are podcasted for you to catch-up and listen. Thank you for listening to this podcast from The Aubrey Masango Show. Listen live on weekdays between 20:00 and 24:00 (SA Time) to The Aubrey Masango Show broadcast on 702 https://buff.ly/gk3y0Kj and on CapeTalk between 20:00 and 21:00 (SA Time) https://buff.ly/NnFM3Nk Find out more about the show here https://buff.ly/lzyKCv0 and get all the catch-up podcasts https://buff.ly/rT6znsn Subscribe to the 702 and CapeTalk Daily and Weekly Newsletters https://buff.ly/v5mfet Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

CIO Classified
The Self-Driving Enterprise Is Already Here with Fred Laluyaux of Aera Technology

CIO Classified

Play Episode Listen Later Jun 11, 2026 50:00


Fred Laluyaux has spent 25 years on the same problem: enterprises are drowning in decisions no human should be making. With 50 million digitized decisions across companies like Unilever, Exxon, and Hershey, he now has the data to prove it. When operators override the machine, performance goes down. Not sometimes — in aggregate, every time. In this episode, Fred breaks down the agentic vs. deterministic tradeoff most CIOs are getting wrong, why the software stack most companies rely on today is heading for collapse, and what a company whose entire stack is just SAP and Aera tells you about where enterprise software is going. Hit play. 3 Takeaways: After 50 million digitized decisions, the data is clear: when operators override the machine, performance drops. One Aera customer runs their entire operation on SAP and Aera. Nothing in between. That's where the stack is going. Fred calls them "born in digital" decisions — they can't be made by humans because the value is gone before the meeting starts. Chapters: [03:08] Fred's Career Journey and Lessons Learned [05:17] Why Aera Was Created [05:45] The Vision for a Self-Driving Enterprise [08:28] The Decision Memory Problem in AI [10:28] The Reality of AI ROI [11:58] From Analytics to Decision Intelligence [12:56] Humans vs Fully Autonomous Systems [15:28] What It Means to Digitize Decisions [18:42] How Aera Actually Works [22:42] Trust, Governance, and the Waymo Analogy [27:51] Deterministic vs Agentic AI [29:13] The Cloud Capacity Wake-Up Call [30:15] Where Aera Fits in the Enterprise Stack [31:54] Fast ROI and the “4-4-4” Framework [32:55] Why the Software Stack Is Collapsing [36:21] Delayering Organizations and New AI Roles [39:02] Born-Digital Companies and Micro-Decisions [43:57] Explainability, Governance, and Feedback Loops About Fred:  Fred Laluyaux is Co-Founder, President, and CEO of Aera Technology, the leader in decision intelligence and creator of Aera, the first decision intelligence agent. An entrepreneur and Silicon Valley veteran, Fred brings an impressive track record building successful startups and driving technology innovation. Prior to launching Aera, Fred was the CEO of Anaplan, which he grew to a $1 billion valuation. He has held several executive positions at SAP, Business Objects, and ALG Software. As a thought leader on the future of work and host of the Decision Intelligence podcast, Fred frequently shares his vision with influencers through media interviews and speaking engagements at industry conferences. His views have been published in business and trade publications. A technology and startup advisor, Fred is an investor and active board member of several startups in the U.S. and Europe. Guest Highlights: "We're in 2026, and the reality is that our models have not changed for 100 years. We're still relying on people to decide how to forecast, how to allocate inventory, how to change a plan." "We've got enough data, I mentioned the 50 million decisions, to demonstrate that whenever the humans are touching the system and are messing with the recommendation, they actually degrade the performance." "The autonomy is not another version or better version of my planning tool or my replenishment tool. It replaces the need to have a human touch with that software, and therefore I don't need that software anymore." Get Connected: Ian Faison: https://www.linkedin.com/in/ianfaison Fred Laluyaux: https://www.linkedin.com/in/flaluyaux/ Our Sponsor:  This episode is brought to you by Aera Technology. Enterprise AI has hit its stride. Across industries, companies are moving beyond pilots and proofs of concept, and into real, enterprise-wide results: better decisions, faster execution, and meaningful bottom-line impact.  Aera's agentic decision intelligence is built to help you seize the opportunity. Aera dynamically composes decision flows using unified decision data and multi-engine orchestration to drive action at scale. It continuously senses what's happening across your enterprise, recommends and executes the best course of action within your transaction systems, and learns from every outcome to keep improving. Leading global companies are already using Aera across supply chain, inventory, logistics, and finance, delivering rapid ROI through reduced costs, lower working capital, and better customer outcomes. This is the self-driving enterprise. And it's here now. Visit AeraTechnology.com to book a demo Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Courageous Leaders Club
Esther Marshall on Grief, High Achievement, Emotional Resilience & Holding It All Together

The Courageous Leaders Club

Play Episode Listen Later Jun 11, 2026 57:19


Some people don't just achieve, they achieve as though their life depends on it. In this deeply honest episode of The Courageous Leaders Podcast, I sit down with Esther Marshall, former global gender diversity leader at Unilever and founder of Sophie Says, to ask a question so many of us avoid: who are you when achievement isn't enough?This is a conversation about grief, high achievement, emotional resilience, and the pressure of holding everything together when life refuses to cooperate. Esther shares her story with extraordinary openness: losing her sister Rebecca to suicide, caring for grandparents through Alzheimer's, a miscarriage during IVF, and losing her mother to pancreatic cancer, all while building a business and refusing to stop proving herself. It is also the story of the breakthrough that finally let her stop failing quietly and start succeeding loudly. If you have ever tied your worth to what you achieve, this one will stay with you.If you or someone you know is affected by anything discussed in this episode, you can contact Samaritans free, 24/7, on 116 123 or at samaritans.org.What We Cover:00:00 Intro01:30 Why "High Achiever" Can Tip Into "Never Enough"04:41 Climbing the Ladder at Unilever, and Being "Hard to Manage"10:14 Leading a Team When Your Standards Are Sky High11:37 The Maternity Leave Project That Became Sophie Says14:29 Losing Rebecca to Suicide16:34 The Book Written the Night She Passed Away20:21 The Rainbow, and Learning to Let People In21:29 Carrying a Legacy, and the Weight That Comes With It23:08 Alzheimer's, and Grief That Wouldn't Stop24:18 IVF, Miscarriage, and Learning to Keep Going25:48 The "Miracle" Baby, and a Mother's Pancreatic Cancer Diagnosis30:13 Why She Chose to Run a Marathon the Day Her Mum Died34:52 The Therapy Breakthrough That Changed Everything38:46 "I'm Failing Quietly, but I Want to Succeed Loudly"41:00 Building Sophie Says Into a Movement for Generational Change48:53 Learning to Walk Before Running Again50:13 A Message for Anyone Sitting in Fear, Ready to Begin51:40 What Courage Really Means to EstherKey Reflections:• Why high achievement can quietly become a form of self-harm• Why grief isn't something you "get over," and why returning to normal too quickly often makes healing harder• How to separate your self-worth from your achievements and results• Why asking for help is a sign of strength, not weakness• How changing the way you frame a failure can completely reshape your life• Why children need emotionally safe parents, not perfect onesEsther's honesty is a reminder that courage isn't the absence of pain, it's getting up and showing up through it. If this episode moves you, I'd love to hear your biggest takeaway in the comments.Find out more about Sophie Says: https://www.sophiesaysofficial.com/Follow Esther Masrshall:Instagram: https://www.instagram.com/sophiesaysofficial/TikTok: https://www.tiktok.com/@thegrievingfounder

The Marketing Millennials
How the Biggest Sporting Event in Earth is Marketed with Bettina Garibaldi, Chief Marketing and Communications Officer at FIFA World Cup 2026 | Ep. 423

The Marketing Millennials

Play Episode Listen Later Jun 10, 2026 45:24


How do you market the biggest sporting event on Earth? For Bettina Garibaldi, Chief Marketing & Communications Officer for the FIFA World Cup 2026 New York/New Jersey Host Committee, the answer goes far beyond advertising. It's about uniting communities, coordinating thousands of stakeholders, and creating experiences that millions of people will remember for the rest of their lives. After more than two decades leading global campaigns for brands like P&G, Unilever, Pfizer, and Gillette, Bettina stepped into what she calls a once-in-a-lifetime opportunity: helping bring the FIFA World Cup to North America. She shares how marketing sits at the center of everything, from fan engagement and city storytelling to transportation, public safety, tourism, and local business participation. She also reveals why the best marketing often happens behind the scenes, long before fans ever arrive at the stadium. Whether you're a Marketer, sports fan, business leader, this episode is for YOU.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Bettina: LinkedIn: https://www.linkedin.com/in/bettina-garibaldi/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Better Advertising with BetterAMS
Future Beauty Brands Went From Declining to Double Digits

Better Advertising with BetterAMS

Play Episode Listen Later Jun 9, 2026 30:26


In this episode of Better Advertising with BTR Media, Destaney sits down with Ana Sviatschi, Director of Digital Commerce at Future Beauty Brands, to talk about what it really takes to grow in today's beauty and ecommerce landscape.Ana shares her journey from Unilever to Bayer to Future Beauty Brands, and breaks down why brands often chase the “next shiny thing” before fixing the basics. From content and catalog health to SKU economics, TikTok Shop, AI, and leadership alignment, this conversation gets into the unsexy but essential work that actually drives growth.Connect with Ana on Linkedin: https://www.linkedin.com/in/ana-laura-sviatschi/ Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

The Cybersecurity Defenders Podcast
Building practical blue team skills using AI-assisted SOC training with Bobby Ford/ Defender Fridays [#329]

The Cybersecurity Defenders Podcast

Play Episode Listen Later Jun 5, 2026 30:31


Join us for this week's Defender Fridays as Bobby Ford, Chief Strategy and Experience Officer at Doppel, talks about open-source labs, MITRE ATT&CK, and real-world defender workflows.At Defender Fridays, we delve into the dynamic world of information security, exploring its defensive side with seasoned professionals from across the industry. Our aim is simple yet ambitious: to foster a collaborative space where ideas flow freely, experiences are shared, and knowledge expands.About Our GuestBobby is a globally recognized cybersecurity “geek” with almost three decades of experience, including the last 14 years as a CISO, protecting some of the world's most complex and operationally intensive enterprises. His career began in the military as a founding member of the Pentagon Computer Incident Response Team. Bobby built and led cybersecurity programs in the Aerospace and Defense industry. He was the first CISO at Exelis Inc. and was the architect of ITT's global cybersecurity audit function under DOJ oversight.Transitioning from public to private sector, Bobby served as the first CISO at Abbott Labs, was CISO for Unilever, and most recently was SVP and Chief Security Officer at Hewlett Packard Enterprise (HPE). Known for his collaborative style and empathetic leadership, Bobby fosters an inclusive culture that empowers entire security organizations to excel.Register for Live SessionsJoin us every Friday at 10:30am PT for live, interactive discussions with industry experts. Whether you're a seasoned professional or just curious about the field, these sessions offer an engaging dialogue between our guests, hosts, and you, our audience.Register here: https://limacharlie.io/defender-fridaysSubscribe to our YouTube channel and hit the notification bell to never miss a live session or catch up on past episodes on our website!Sponsored by LimaCharlieThis episode is brought to you by LimaCharlie, the Agentic SecOps Workspace (ASW), where AI agents operate security infrastructure using the same controls and authority as human analysts, with every action visible, governed, and auditable.Why LimaCharlie?Eliminate vendor sprawl and tool complexityDeploy and scale effortlessly on native multi-tenant architectureReduce costs with intelligent data routing and free 1-year retentionBuild custom solutions with 100+ security capabilities on-demandAccelerate response with agentic AI that acts directly within predefined workflowsTry the Agentic SecOps Workspace free: https://limacharlie.ioLearn more: https://docs.limacharlie.ioFollow LimaCharlieSign up for free: https://limacharlie.ioLinkedIn: / limacharlieioX: https://x.com/limacharlieioCommunity Discourse: https://community.limacharlie.com/Host: Maxime Lamothe-Brassard - Founder at LimaCharlieGuest: Charles Grandjean - CTO and Co-founder at Hexiagon AI

How I Learned to Love Shrimp
Anne Hilhorst on hitting companies where it hurts

How I Learned to Love Shrimp

Play Episode Listen Later Jun 4, 2026 70:51 Transcription Available


My guest for today is Anne Hilhorst, CEO of Wakker Dier, a Dutch animal welfare organisation. She joined Wakker Dier when she left university 15 years ago and plans to be there for another 15 years!Besides the impressive longevity of their staff, Wakker Dier is a really impressive and interesting organisation that I knew very little about. Thanks to them, no supermarket in the Netherlands has sold eggs from caged hens since 2006, no fast-growing breeds of chicken since 2021 and over 90% of the retail sector has a meat reduction goal. This is already an amazing list of accomplishments, and far from all of what they've achieved too. There seem to be a few things about them that helped, which I'll unpack with Anne in this episode. Some key themes include that they spend over 90% of their effort & resources in getting companies in particular to stop supplying the cruelest products, spending around one third, yes that's 33%, of their budget on advertising for campaigns and they even read books about the companies they are targeting, to learn what makes them tick.Chapters:(00:00:00) - Cold intro: going big on advertising(00:05:24) - Recent rollbacks by retailers(00:10:51) - What Wakker Dier does(00:14:43)- How long it took Wakker Dier to end fast-growing chickens(00:21:52)- Pressure through spending millions on advertising(00:31:52) - The importance of praise(00:36:33) - Plofkip: the origin(00:47:23) -When to ask for full commitments vs immediate implementation(00:52:12) - Asking supermarkets for meat reduction - how is it going?(01:06:22) - Closing 3 questionsResources:Wakker Dier's websiteBook: The lonely Quest of Unilever's CEO Paul Polman Enjoy the episode! With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing!If you enjoy the show, please leave a rating and review us - it means a lot to us!

Limited Supply
S16 E10: Practical AI for Brands

Limited Supply

Play Episode Listen Later Jun 3, 2026 38:48


AI is everywhere…but what's actually working for brands today? In this latest episode of Limited Supply, we're jumping into a panel discussion from last year's Ecom AI Summit, featuring leaders from DTC powerhouses like Unilever, True Classic, Jones Road Beauty, and Athena. This session cuts through the hype and shares how these market leaders are putting AI tools to work across marketing, ecommerce, customer experience, operations, and search. From AI-powered personalization and creative testing to AI search optimization, autonomous agents, and team-wide AI adoption, this conversation explores the practical applications brands are implementing right now and where the technology is heading next. Whether you're overwhelmed by the pace of AI innovation or looking for actionable ideas you can bring back to your team, this episode is packed with real-world insights from operators on the front lines. And don't miss your chance to sign up for this year's Ecom AI Summit, taking place on June 25 at Webster Hall in NYC: https://ecomfounders.com/pages/ai-summit What's Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns. Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience: Copy, products, and offers that adapt to your shopper's behavior and purchase history in real time. Emails sent at the exact moment each shopper is most likely to buy. 11+ abandonment flows and smart multi-step campaigns live in minutes. Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠⁠⁠instant.one/sharma⁠⁠⁠⁠. --- Want more DTC advice? Check out the⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠ for more insider tips. And if you're looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠ for Nik's most unfiltered, uncensored thoughts. Check out the Nik's ⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠ Follow Nik on Twitter:⁠⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma

The CPG Guys
Unilever CCO Matt Gregory: Omnichannel Customer Growth Strategy

The CPG Guys

Play Episode Listen Later Jun 3, 2026 50:04 Transcription Available


The CPG Guys are joined in this episode by Matt Gregory, EVP & Chief Customer Officer North America at Unilever.Follow Matt on LinkedIn at: https://www.linkedin.com/in/matt-gregory-b702567Follow Unilever online at: http://unilever.comMatt answers these questions:As Chief Customer Officer, what are your top priorities for Unilever's customer partnerships this year, and how have those priorities evolved from your previous roles?Unilever spans many categories and channels. How do you balance a single, coherent customer strategy with the diverse needs of retailers, wholesalers, and direct-to-consumer partners? What makes for a truly effective retailer collaboration from a customer-first perspective? Can you share thoughts on what constitutes a partnership that delivered measurable value for both a CPG brand and retailer?  How has Unilever adapted its customer strategy to omnichannel realities—store visits, digital marketplaces, and social commerce? What role do retailers play in orchestrating that journey?In times of supply chain disruption, what are the key lessons for maintaining strong customer relationships, and how do you collaborate with retailers to mitigate risk for both sides?When a brand is already as big and established as Dove, growth typically gets harder—not easier. Yet, Dove is experiencing approximately double-digit growth in the U.S. over the last year. What's the unlock that allows brands like Dove to continue deepening relevance and sustaining that level of momentum?What competencies and capabilities do you prioritize when building and leading a high-performance customer organization? How do you foster cross-functional collaboration with sales, marketing, and supply chain?Looking ahead 3–5 years, what are the biggest shifts you anticipate in retailer-CPG partnerships, and where should brands and retailers collaborate most closely to win in the evolving landscape? You've had a career that spans GM roles and commercially focused leadership positions. What have you learned in your personal and professional history that you find yourself using most in your role today?What's something the industry is still doing today that you think we'll look back on in five years and wonder, “why were we doing it that way?”What excites you most about agentic AI and how it could reshape the shopping experience? And what, if anything, gives you pause?If you could make one singular change to positively impact the CPG industry, what would it be and why?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Front and Center
FREAKISHLY STURDY STOCK: with Thomas Pokorn

Front and Center

Play Episode Listen Later Jun 3, 2026 68:07


Thomas Pokorn is an Austrian-born Creative Strategist and Copywriter. He specializes in creative concepts and verbal identity for branding and advertising, always finding ways to express distinct personalities and connect with audiences through narrative. He's worked with brands including Google, Red Bull, New Balance, Dove, Porsche, Herman Miller, Unilever, Pernod Ricard, Coinbase, and many more. Thomas worked with us on AYOH!, Quip, and a few other brands that are yet to launch. Thomas Pokorn is a beast. Prolific, thoughtful, funny, efficient, giant, quick wit it, lightning rod for ideas; are just a few words I could say to describe the man with whom we've had the pleasure of working many times over now. He's simply the best.​In this casual conversation, we learn about Thomas' background and how he got into copywriting and strategy through his journalism studies. He tells us where he finds all of his words. (you'll never guess where) We endure some technical difficulties, riff, and talk about Batman before we discuss Thomas' ethos and approach to work. It's a freaking weird, funny, and unpredictable ride. Enjoy!

The Hard Skills
EXECUTIVE COACH: Why Strong Women Burn Out at the Top, with Duygu Alptekin Gursu

The Hard Skills

Play Episode Listen Later Jun 2, 2026 50:45


Most women in leadership got there by working twice as hard as the men around them. And it's quietly destroying their health.In this conversation, Dr. Mira Brancu sits down with executive coach Duygu Alpteka Gursu, who spent nearly three decades climbing the corporate ladder at companies like Coca-Cola and Unilever before her body finally forced her to stop. Duygu shares the moment she realized the rules of leadership were never written for her, including the day a male colleague with less experience got promoted two grades above her immediately after returning from nine months of military service.She and Mira walk through the three career moments where most women either lean in or quietly check out. They get into the messy stuff nobody talks about at the office, like burnout recovery, motherhood penalties, and the menopause years that hit right when women are at the peak of their careers. If you've ever felt like you have to choose between your career and your well-being, this one is for you.Subscribe for weekly conversations on leadership, burnout, and women's leadership in the real world.Find our guest here:https://www.linkedin.com/in/duygualptekingursuhttps://www.instagram.com/duygualptekingursu/ IF YOU ENJOYED THIS EPISODE, CAN I ASK A FAVOR?We do not receive any funding or sponsorship for this podcast. If you learned something and feel others could also benefit, please leave a positive review. Every review helps amplify our work and visibility. This is especially helpful for small women-owned boot-strapped businesses. Simply go to the bottom of the Apple Podcast page to enter a review. Thank you!Subscribe to my free newsletter at: mailchi.mp/2079c04f4d44/subscribeWork with me one-on-one: calendly.com/mira-brancu/30-minute-initial-consultationConnect with me on LinkedIn: www.linkedin.com/in/MiraBrancuLearn more about my services: www.gotowerscope.comGet practical workplace politics tips from my books: gotowerscope.com/booksAdd this podcast to your feed: www.listennotes.com/podcasts/the-hard-skills-dr-mira-brancu-m0QzwsFiBGE/

Supply Chain Now Radio
Investing In the NOW Generation of Supply Chain Leaders

Supply Chain Now Radio

Play Episode Listen Later May 29, 2026 57:02


Jump into the conversation: (00:00) Intro (02:21) Meet today's packaging industry panel (05:03) Graduation, family, and taekwondo stories (08:30) Building Virginia Tech's packaging program (10:41) Marta finds her packaging passion (14:10) Marta's Unilever packaging internship experience (16:24) Mike's journey from weather to pallets (18:59) Remembering Tyson Steffens' industry impact (21:02) Virginia Tech sustainable packaging programs (23:12) Hands-on packaging projects and sustainability (24:45) Marta's Virginia Tech student experience (26:32) Excitement about packaging industry careers (27:31) Why packaging culture feels exciting (28:16) Sustainable packaging without sacrificing design (28:49) How Pallet Alliance supports manufacturers (31:15) The hidden operational cost of pallets (32:25) Why Virginia Tech graduates stand out (34:25) Strong culture creates long-term employees (38:02) Tyson Steffens' humor and lasting legacy (39:09) Tyson Steffens memorial scholarship program (43:04) AI, sustainability, and packaging's future (47:36) Career advice for future packaging leaders   Additional Links & Resources: Connect with Mike Jones: https://www.linkedin.com/in/michael-jones-a97797b5/ Connect with Dr. Laszlo Horvath: https://www.linkedin.com/in/laszlohorvathremeczki/ Connect with Marta Ghigo: https://www.linkedin.com/in/marta-ghigo22/ Learn more about The Pallet Alliance: https://tpai.com/ Learn more about Virginia Tech: https://www.vt.edu/index.html Learn more about our hosts: https://supplychainnow.com/about Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now's NEW Media Kit: https://supplychainnow.com/media-kit/ WEBINAR- From AI Pilots to Performance: How Supply Chain Leaders Are Scaling Agentic AI: https://bit.ly/49hCqIq WEBINAR- Amazon Supply Chain 101: Enabling efficiency and growth for businesses everywhere–and everywhere they sell: https://bit.ly/49r8N7D WEBINAR- The Expanding Role of Supply Chain Optimization Teams in Driving Business Impact: https://bit.ly/3PHRAAf This episode was hosted by Scott Luton and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/investing-now-generation-supply-chain-leaders-1589 The content in this episode, including all audio, videos, visuals, and graphics, is the property of Supply Chain Now and is protected by copyright law. Unauthorized use, reproduction, distribution, modification, or re-uploading of this content in any form is strictly prohibited without explicit written permission from Supply Chain Now.For licensing inquiries or permissions, please contact us at production@supplychainnow.com© 2026 Supply Chain Now. All rights reserved. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Supply Chain Now Radio
Investing In the NOW Generation of Supply Chain Leaders

Supply Chain Now Radio

Play Episode Listen Later May 29, 2026 57:48


The future of supply chain may depend on the things most people never think about.Pallets, materials, unit load design, transportation systems, and sustainability decisions quietly determine how products move through the world, yet packaging is rarely treated as strategic infrastructure.In this episode of Supply Chain Now, Scott W. Luton is joined by Mike Jones, CEO of The Pallet Alliance, Dr. Laszlo Horvath, professor and department head at Virginia Tech's Department of Sustainable Biomaterials, and graduating senior Marta Ghigo for a conversation on packaging innovation, workforce development, sustainability, and the future of supply chain leadership.Dr. Horvath shares how Virginia Tech's packaging program prepares students through hands-on projects and industry collaboration, while Marta reflects on entering the field with curiosity, creativity, and a focus on making sustainability practical without sacrificing performance or design. Mike brings the business perspective, explaining how The Pallet Alliance helps companies rethink pallet procurement, standardization, visibility, and long-term value.Together, they discuss why packaging is far more central to modern commerce than it appears and why the next wave of talent in the field could reshape global supply chains at their core.Jump into the conversation:(00:00) Intro(02:21) Meet today's packaging industry panel(05:03) Graduation, family, and taekwondo stories(08:30) Building Virginia Tech's packaging program(10:41) Marta finds her packaging passion(14:10) Marta's Unilever packaging internship experience(16:24) Mike's journey from weather to pallets(18:59) Remembering Tyson Steffens' industry impact(21:02) Virginia Tech sustainable packaging programs(23:12) Hands-on packaging projects and sustainability(24:45) Marta's Virginia Tech student experience(26:32) Excitement about packaging industry careers(27:31) Why packaging culture feels exciting(28:16) Sustainable packaging without sacrificing design(28:49) How Pallet Alliance supports manufacturers(31:15) The hidden operational cost of pallets(32:25) Why Virginia Tech graduates stand out(34:25) Strong culture creates long-term employees(38:02) Tyson Steffens' humor and lasting legacy(39:09) Tyson Steffens memorial scholarship program(43:04) AI, sustainability, and packaging's future(47:36) Career advice for future packaging leadersAdditional Links & Resources:Connect with Mike Jones: https://www.linkedin.com/in/michael-jones-a97797b5/Connect with Dr. Laszlo Horvath: https://www.linkedin.com/in/laszlohorvathremeczki/Connect with Marta Ghigo: https://www.linkedin.com/in/marta-ghigo22/Learn more about The Pallet Alliance: https://tpai.com/Learn more about Virginia Tech: https://www.vt.edu/index.htmlLearn more about our hosts: https://supplychainnow.com/aboutLearn more about Supply Chain Now: https://supplychainnow.comWatch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-nowSubscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/joinWork with us! Download Supply Chain Now's NEW Media Kit: https://supplychainnow.com/media-kit/WEBINAR- From AI Pilots to Performance: How Supply Chain Leaders Are Scaling Agentic AI: https://bit.ly/49hCqIqWEBINAR- Amazon Supply Chain 101: Enabling efficiency and growth for businesses everywhere–and everywhere they sell: https://bit.ly/49r8N7DWEBINAR- The Expanding Role of Supply Chain Optimization Teams in Driving Business Impact: https://bit.ly/3PHRAAfThis episode was hosted by Scott Luton and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/investing-now-generation-supply-chain-leaders-1589

Broadcasts – Christian Working Woman

The studies and articles aren't new. In fact, the first workplace gender research started in the 1960s and 1970s. Men and Women in the Corporation by Rosabeth Moss Kanter was considered one of the first academic studies on gender differences in work behavior and opportunity, and this was in 1977. This conversation is as old as me, but I would like to remind you that women at work is not a construct of the early world wars and industrial revolutions as you may have been taught. Women and men working together started with creation in Genesis 1. Men and women were created to work together. In Genesis 1:26-27, we see the beautiful work of unity in creation. Then God said, ‘Let us make man in our image, after our likeness. And let them have dominion over the fish of the sea and over the birds of the heavens and over the livestock and over all the earth and every other creeping thing that creeps on the earth.' So, God created man in his own image, in the image of God he created him; male and female he created them. When we read the verses about creating man, he created both male and female in his own image. Not men exalted above women or women above men, but creation in his image, in unity. If we don't look to the beginning, it is easy to look at the ways that culture and society have created norms about work. The reality is these are not God's norms for men and women. The next verses in Genesis 1: 28-29 further frame God's plans for man and woman: And God blessed them. And God said to them, ‘Be fruitful and multiply, and fill the earth and subdue it, and have dominion over the fish of the sea, and over the birds of the heavens and over every living thing that moves on the earth.' God gave man and woman an equal command to work in unity. You already know that once sin crept in, this unity was forever broken. Sin impacts this sacred creation in every way, and our cultural norms which have been forming since the 70s continue to impact how men and women work together. What does this sin look like within the context of work? What is causing the continued gender bias issues for women? The answer doesn't start with work; it really begins outside of the office and is part of the cultural and societal brokenness between men and women that has systematically and year after year found its way into our work. With my aim being unity between men and women as advocates to solve this issue, I wondered, who were the leading male voices for gender equality at work. One name that came up was Tony Porter. Tony is the founder and CEO of A Call to Men. He seeks to teach systemic change for between men and women in society. In an article published on his website, “Is your Organization Unintentionally Reinforcing Gender Bias at Work,” Tony states this, “…the workplace is a microcosm of society—a society where men and boys are collectively socialized to view women as objects, as property and as having less value than men.”[1] This blanket statement is not felt by all women, of course, but as a whole, it sums up that sin and the brokenness of not seeing men and women created equally in the image of God is at the root of the issues still facing women today. Fortunately and unfortunately, the Bible is full of cultural examples of both unity and brokenness between men and women. If we look at the Word of God, we will all struggle to understand some of the terrible injustices women faced including being taken by force into marriage, raped, and being cast out of society. Again, at the moment of the fall, the unity and sacred relationship between men and women fell, and it fell hard. But, for every hard-to-read passage of Scripture about injustices for women, there are beautiful examples of how God used women and work for the glory of his kingdom. Women played an important role in the formation of the early church where they not only served the disciples with hospitality but also provided money for the ministry and teaching of the good news to their families. The grandmother and mother of the disciple, Timothy, are mentioned by Paul. 2 Timothy 1:5 reads, I am reminded of your sincere faith which first lived in your grandmother Lois and in your mother Eunice, and I am persuaded, now lives in you also. Today we live in a culture not so different than biblical times. Women around the world still face terrible injustices, not only at work, but in society. Harassment, gender pay gaps, interviews and promotion biases all still exist, but there are people trying to drive change. Another name that came up as an advocate for women at work is the former CEO of Unilever, Paul Polman. He spoke about visiting a tea plantation where female workers were being abused or sexually harassed. When policies failed, he put female supervisors in place so that the women no longer needed to go to an unsafe work environment. This was within the last 5 years. What are some of the more nuanced impacts women face at work? In a Forbes Women article from May 15, 2025, by Eva Epker the continued gaps between men and women at work are highlighted. With parenting and caregiving still being a primary responsibility of the mother, a study found that three years after childbirth, 90% of fathers were in full-time work, versus only 27.8% of new moms. Another study noted 41% of female participants experience discrimination in a hiring process including gender-biased and inappropriate questions. Mental health and the lack of mentorship opportunities for women, continue to be part of this conversation.[2] These examples remind me of some data from the 2023 McKinsey study on “Women in the Workplace” that discussed the large impact microaggressions can have on women at work.[3] Microaggressions are defined as demeaning or dismissing comments or actions rooted in bias, directed at a person because of their gender, race, or other aspects of their identity. Women experience these more than men. For example, a woman is two times more likely to be interrupted in a meeting and spoken over than a male counterpart. We keep having the same conversations, and the results of the studies improve but not in a significant enough way to truly make change. One of my observations is that both secular and faith-based organizations often take a one-gender approach to gender biases. More specifically, women are talking to women about the lasting issues and implications about gender bias at work, and men are rarely part of this conversation. Working women, and more narrowly, Christian working women aren't having the conversations needed to redeem this sacred unity at work, and they aren't having them at church either. I have been to women's leadership conferences, both secular and faith based, and at only one was there a focus on women in the workplace where men were part of the discussion and workshops. This was a faith-based conference. I was able to find one opinion article in Time from July 18, 2023, titled “Modern Gender Equality Must Include Men.” The lead heading “Gender equality can only happen when women and men are advancing toward that goal together.”[4] Shelley Zalis conducted online research about men's attitudes and the results showed that 53% of men believe that workplaces in the US should be doing more to eliminate bias in the workplace. I agree that we need unity between men and women that lead to solutions. As Christian leaders, how do we work on this unity while at the same time navigate the current brokenness in the workplace for women, Christian or not? First, we need to remember we are called to address the issues of the poor and oppressed; we should not turn a blind eye to this matter. Isaiah 58:6-7 exhorts: Is not this the kind of fasting I have chosen: to loose the chains of injustice and untie the cords of the yoke, to set the oppressed free and break every yoke? Is it not to share your food with the hungry and to provide the poor wanderer with shelter—when you see the naked, to clothe them, and not to turn away from your own flesh and blood? Are you hiding yourself by simply being unaware? We are called to care. What are some of the ways we can continue this conversation? Perhaps shining a light on the benefits of women at work can be a start. Companies with gender-diverse leadership show an increase in average revenue. The McKinsey study notes that companies in the top quartile for gender diversity on their executive teams are 25 percent more likely to have above average profitability. Women have always been wise, and, as Christian leaders, we should tell these Bible stories about the working women God used for his kingdom. Perhaps these examples can inspire and show God's plans for women and work to others. And we can see how women and men worked together through their examples. Deborah was a judge and a leader. She worked in unity with Barak to go into war for Israel (Judges 4 & 5). Miriam was a leader of worship and worked in unity with Moses and Aaron to lead the people of Israel during the Exodus (Exodus 15). The Proverbs 31 woman embodies a long list of attributes that benefit her husband including: rising while it is still night to provide for her family, investing wisely, dressing well, being confident in her merchandise, caring for the poor, and being strong and wise. Mary was the first to see the resurrected Jesus and bring word to the male disciples (John 20). Lydia, in Acts chapter 16, was a seller of purple cloth and worked in unity with Paul to help the early church. This is not an exhaustive list! Women have always worked, and they have done so alongside men. I know most of you may not be in a place to share these examples of Bible stories as inspiration at work, but you can start this change within Christian spaces. Men and women can lead by sharing these examples of unity in God's plan with other Christians. We need to start having more conversations about how God used men and women in our faith-based spaces. We can explore these issues together to find ways to lean into and lead the change in our workplaces. Even if we cannot share the stories, we can share facts, and choose to engage: First, pay attention to the data and actually care about the data! All these studies include a what can we do about it section, and the advice centers around providing women resources to engage with including development, mentoring, counseling for stress, benefits that support caregiving, and more. Next, think about how you may be contributing to this issue as a man or a woman. Are you engaging in behavior that may be considered microaggression? Did you know that simply commenting on what another woman is wearing to work can impact her? Or assuming a female colleague's mental state or home situation? If we are honest, as women, we have absolutely contributed to our own issues with gender equality at work simply by tearing each other down. Most importantly, lead with love! As a believer in Jesus Christ, we are called to love our neighbors, and an easy love checklist is found in the fruit of the Spirit in Galatians 5: Love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control. Both women and men can act on this! For the women, engage in a conversation with men about this topic. For men, engage in a conversation with a woman on this topic. Let's lead by the biblical examples of unity! — [1] Kay, M. (2020, August 17). Is Your Organization Unintentionally Reinforcing Gender Bias at Work? A Call to Men. https://www.acalltomen.org/is-your-organization-unintentionally-reinforcing-gender-bias-at-work/ [2] Epker, E. (2025, May 14). What's Holding Back Working Women In 2025? Same Obstacles, More Anxiety. Forbes. https://www.forbes.com/sites/evaepker/2025/05/14/whats-holding-back-working-women-same-obstacles-more-anxiety/ [3] Mckinsey & Company. (2024). Women in the Workplace. McKinsey; McKinsey & Company. https://www.mckinsey.com/featured-insights/diversity-and-inclusion/women-in-the-workplace [4] Zalis, S. (2023, July 18). Modern Gender Equality Must Include Men. Time. https://time.com/6295453/modern-gender-equality-must-include-men/