Podcasts about Unilever

In this episode of The Rainmaking Podcast, host Scott Love speaks with Jason Levin, business development coach and author of Relationships to Infinity: The Art and Science of Keeping in Touch. The conversation explores the critical role of follow-up in building a sustainable legal practice. Jason outlines how many law firm partners approach client development with a short-term mindset, expecting results from one-time efforts like publishing an article or attending a conference. Instead, he advocates for an ongoing process rooted in understanding decision-makers, asking insightful questions, and maintaining authentic, relationship-based outreach. Jason shares practical tactics partners can implement to stay top of mind with clients and internal referral sources. He introduces the concept of a "30-point system" to gamify outreach efforts and emphasizes the power of micro-habits—small, consistent actions like checking in with colleagues or sharing relevant content. From CRM tracking to gratitude-based follow-ups, Jason's methods are grounded in both social science and professional success stories. Listeners walk away with clear action steps to create structured follow-up systems, improve internal collaboration, and build deeper connections that lead to more business. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/PPpp5reirqU ----------------------------------------

What role does intuition play in your decisions and how do you strengthen trust in it? With 20 years of experience as a business consultant, Candice Quartermain shares her journey from people-pleasing to purposeful leadership and meaningful contribution. She explores how tuning into the body's wisdom, embracing authenticity and trusting intuition can radically transform how you live and lead. Candice reflects on balancing work and family, the importance of play and experimentation and her commitment to regenerative solutions. Offering powerful insights on aligning with your true nature, redefining success and stepping into your power one intentional choice at a time, Candice is truly leading with integrity.   KEY TAKEAWAY ‘We really want to create global change but very few of us are willing to actually create the change that we need to make within ourselves.'   ABOUT THE GUEST - CANDICE Candice Quartermain is a recognised expert in trust and cultural change, with over 20 years' experience shaping the way leaders and organisations grow. She has led award-winning innovation for brands like Adidas, Unilever and General Motors, and founded Circular Economy Australia, a pioneering global community driving regenerative design. Her work spans business, government and academia, embedding trust as the foundation for resilience, collaboration and high performance. A certified Somatic Intelligence Practitioner and mother of two, Candice brings a grounded, real-world approach built on deep lived experience. With expertise in non-verbal communication and team dynamics, she supports leaders to cut through noise, strengthen relationships and lead with integrity. Her signature course, Leading with Integrity, supports women to rebuild self-trust and lead in a smarter way that honours their intuition, protects their energy, creates more balance, and stays true to who they are.   CONNECT WITH CANDICE https://www.linkedin.com/in/candicequartermain/ https://www.candicequartermain.com/ https://linktr.ee/candicequartermain     ABOUT THE HOST - AMY ROWLINSON Amy is a purpose and fulfilment coach, author, podcast strategist, podcaster and mastermind host helping you to improve productivity, engagement and fulfilment in your everyday life and work. Prepare to banish overwhelm, underwhelm and frustration to live with clarity of purpose.   WORK WITH AMY If you're interested in how purpose can help you and your business, please book a free 30 min call via https://calendly.com/amyrowlinson/call   BOOK RECOMMENDATION* Focus on Why by Amy Rowlinson with George F. Kerr - https://amzn.eu/d/6W02HWu   KEEP IN TOUCH WITH AMY Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter   CONNECT WITH AMY https://linktr.ee/AmyRowlinson   HOSTED BY: Amy Rowlinson   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence. *As an Amazon Associate, I earn from qualifying purchases.

Expectations often run high for marketers at Cannes Lions, with big budget dealmaking top of mind. But what really drives success at the Festival of Creativity?On this Cannes Lions special edition of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:28) joins host Joe to analyse the hottest talking points from the week. The pair make reference to conversations they've had along the Croisette with many of the industy's best and brightest, such as Spotify's Head of Global Advertising Sales & Partnerships Brian Burner, Alice Beecroft, Senior Director of Global Strategy and Partnerships at Yahoo, Unilever's Global Marketing Director Mario Draghi, Kate Bird, EMEA Senior Marketing Director at Snap, and many more – including some returning guests.Also included are several snippets recorded directly from the PMW team's conversations with industry experts – look forward to those interwoven throughout the episode!This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Cannesdemonium with Robin and Joe! (2:28)Spotify's Brian Berner talks industry growth and innovation (26:43)The Trade Desk's Phil Duffield reflects on his 11th Cannes Lions (35:05)Yahoo's Alice Beecroft reveals the recipe for success along the Croisette (43:42)~ Further reading ~ When will we stop talking about AI?Cannes Lions Live Day 3: Creativity is back on the menu Cannes Lions 2025: Havas and TikTok double down on AI while Dentsu rolls out new offerings What is most interesting about Cannes Lions 2025? Hosted on Acast. See acast.com/privacy for more information.

In this episode gordon sits down with Lisa Novak, Head of Digital Media and Customer Engagement at McDonald's Österreich, whose career spans iconic marketing institutions from Innocent to Unilever, Mondelez, and now the golden arches.Lisa shares how she and her team craft McDonald's Österreich digital customer experience from app activations and loyalty programs to Happy Meals and nail polish collections inspired by dipping sauces. They dive into how creative passion, grounded leadership and a touch of ketchup-in-the-veins spirit fuel one of the world's most famous brands.Lisa opens up about her accidental entry into marketing, her love for FMCG, and the contagious energy of working with people who challenge and inspire and why sometimes the best marketing isn't just about "pretty pictures" but measurable business impact. Moreover why brand consistency is no longer about staying the same, but about evolving with purpose. Lisa unpacks what it means for a brand to stay authentic while collaborating with unexpected partners from nail polish to Austria's biggest rapper and why fan-first thinking is the golden rule of modern branding.Tune in for insights on how McDonald's builds consistency and personality across digital touchpoints and how to keep excitement alive in a job that never stands still.

In this episode of Spikes Excitement Talks, Gordon welcomes a true legend in the world of insights and innovation: Stan Sthanunathan. Formerly EVP of Consumer and Market Insights at Unilever and Coca-Cola, Stan is now the founder of i-Genie.ai , a company revolutionizing the research industry.This conversation dives deep into Stan's provocative approach to AI-powered, survey-free research. From analyzing search data and social media to redefining what consumer understanding looks like in an age of augmented intelligence, Stan shares how his company replaces traditional market research with faster, more authentic and often more emotional insights.From corporate corridors to dusty streets, they explore why true empathy—not sympathy is the currency of meaningful brand-building and why elite boardrooms often miss the mark. Candid reflections on the importance of living like your consumer, the hard truths of scaling a business rooted in a new idea and the enduring power of human contact in an increasingly remote world. They also dive into the mentors and managers who shaped Stan's leadership journey. Each teaching a different facet of what it means to lead with integrity, humility and impact.Tune in if you're wondering how to build something real without losing what makes them human.*Dave Cobban from the Spikes Advisory Board is also joining this episode.

À deux jours de la fête des pères, je vous propose un épisode très très spécial.J'ai le bonheur d'accueillir à mon micro mon père, Gilles Courtois, directeur industriel Amérique Latine du Groupe Lactalis. Il termine bientôt une carrière internationale spectaculaire qui l'a mené en Tunisie

In this episode of Supply Chain Now, Scott Luton welcomes back Mike Griswold, Vice President Analyst at Gartner, to explore what sets the supply chain Masters apart from the rest. With companies like Amazon, Apple, Procter & Gamble, and Unilever topping the list, Mike unpacks the leadership behaviors, strategic investments, and operational models that have helped them sustain excellence year over year.From Amazon's $4 billion bet on rural delivery infrastructure to Apple's global shift in manufacturing strategy, the discussion reveals how today's top performers stay adaptive and resilient in the face of change. Mike also spotlights how inclusive design and sustainable packaging are redefining product development at P&G, and how Unilever is leaning into startup partnerships to accelerate innovation at scale.Jump into the conversation:(00:00) Intro(02:16) Kicking off with a fun fact(03:23) VHS memories and video rentals(07:25) Gartner supply chain top 25 overview(11:04) Amazon's major investment in dural Delivery(17:18) Apple's production shift to india and vietnam(22:34) P&G's innovations and the power of packaging(28:56) Unilever's 100+ accelerator program(34:49) Upcoming Gartner planning summits(35:22) Why attend the planning summits(38:12) Connecting with Mike GriswoldAdditional Links & ResourcesConnect with Mike Griswold: https://www.linkedin.com/in/mike-griswold-6a68922/ Learn more about Gartner: https://www.gartner.com/Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now's NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- Supply Chain Orchestration with SAP: https://bit.ly/4jFJn9qWEBINAR- In Chaos We Create: Bridging the Critical Raw Materials Gap Through Strategic Convergence: https://bit.ly/459BzIQWEBINAR- Tariff Watch - Unpacking the Latest Updates: https://bit.ly/3FvL2zNWEBINAR- When to Walk Away from Warehouse AI - and When to Go All In: https://bit.ly/4dFgCYqThis episode was hosted by Scott Luton and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/masterful-supply-chain-leadership-apple-amazon-unilever-1442

While Global Head of Digital Commerce Search at Unilever, Bob Bowman, now Search and Digital Shelf Expert at Win the Shelf and NEEM, was at the forefront of introducing AI into his global search and content operations to scale the business impact they were able to have. He joined the podcast to share the under the cover essential components and strategies required to test and learn his way to better content reaching more product pages at a lower cost.

La genialidad no siempre recibe el reconocimiento que merece, especialmente cuando surge dentro del entorno laboral. Este fascinante recorrido por el lado legal de la innovación revela las batallas que los inventores libran para proteger sus creaciones y recibir compensación justa.Conoce a John Pedersen, un ingeniero que demandó a una famosa cadena de gasolineras por 20 millones de dólares cuando intentaron adueñarse de sus invenciones personales creadas fuera del horario laboral. Su historia plantea una pregunta fundamental: ¿puede un contrato laboral reclamar propiedad sobre lo que creas en tu propio tiempo? La respuesta legal podría sorprenderte.Sumérgete en el caso de Ian Shanks, quien luchó durante casi dos décadas contra el gigante Unilever por reconocimiento económico tras desarrollar un revolucionario sensor de glucosa. El Tribunal Supremo británico finalmente dictaminó que cuando una invención genera "beneficios excepcionales", el inventor merece su parte, estableciendo un precedente crucial para creativos en todo el mundo.Descubrirás cómo un simple tiempo verbal en un contrato puede determinar la propiedad de una patente millonaria, por qué las cláusulas post-empleo están siendo cuestionadas en tribunales internacionales, y cómo diferentes países compensan a sus inventores. Desde Alemania con su fórmula estructurada hasta el enfoque progresista de Polonia, cada sistema refleja valores culturales distintos sobre la propiedad del conocimiento.Si alguna vez has garabateado ideas en servilletas, construido prototipos en tu garaje o contemplado una mejora innovadora en tu lugar de trabajo, este episodio no solo te fascinará—podría salvarte millones en derechos de propiedad intelectual. Porque cuando se trata de invenciones en el trabajo, los detalles legales no son simple papeleo: son el mapa de tu futuro.Suscríbete ahora y acompáñanos cada martes para nuevas exploraciones en el fascinante mundo de la propiedad intelectual, donde las ideas brillantes merecen más que un simple "gracias".

This week Steve Smith chats with Sarah McLaren, Unilever's Head of Body Cleansing Marketing Performance & Operations US - Dove Men+Care.

Each week, Paul Foster & Simon Alexander catch up for coffee. This week: Salty beer, Clarkson's Farm, Unilever food judging, new ovens, wood fire cooking, consultancy and chewing the industry fat. We are delighted to be in partnership with Unilever Food Solutions. You can download and read through their comprehensive Future Menus report here, just go to ufs.com/NightcapFutureMenus Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode explores:Maria Pia De Caro's approach to making her team “agility champions” that can rebuild and reimagine supply chain structures to support business goals. (1:32)Pernod Ricard's three pillars of supply chain productivity in today's evolving trade environment. (4:51)Balancing talent specialization and generalization across the supply chain. (11:14)Actionable advice for CSCOs navigating today's VUCA business environment. (16:38)Host Thomas O'Connor discusses Pernod Ricard's approach to supply chain productivity and agility with Maria Pia De Caro, the organization's EVP of integrated operations and sustainability and responsibility (S&R). They explore adjusting supply chain operations to deliver on business fundamentals like service, cost and cash, as well as how Pernod Ricard drives productivity in today's VUCA environment. They close the show with recommendations for CSCOs around boardroom communications that make the business stronger, more agile and faster in an environment where speed is crucial.Gartner clients interested in finding out more about this topic can access the following:Survive and Grow in This Volatile Tariff-Driven EconomyCSCOs Can Improve Their Influence With C-Suite StakeholdersAbout the Guest:Maria Pia De Caro is a seasoned leader in integrated operations and S&R, boasting over 25 years of global experience in supply chain and operations. Throughout her distinguished career, she has spearheaded multifaceted teams focused on engineering, manufacturing, M&A and supply chain innovation across renowned FMCG enterprises. Maria Pia's journey includes pivotal roles at Procter & Gamble, Mondelez, Unilever and Nomad Foods in diverse locations such as Italy, Belgium, the Netherlands, China and the U.K., before bringing her expertise to Pernod Ricard Group in 2023.

In this episode, I'm joined by Grace, the Executive Vice President at Fohr—an award-winning influencer marketing agency behind campaigns for Sephora, Dyson, Unilever, Marriott, and more. Grace leads Fohr's strategy department and works closely with their client services team to deliver some of the most effective creator-led campaigns in the industry today.We dive into how influencer marketing is evolving and why Grace believes it will become the dominant form of brand communication in the next five years. You'll hear us discuss:What makes a creator stand out to top brands like Sephora and DysonHow influencer content is outperforming traditional brand content across paid media, email, and even OOHWhy creators are being tapped earlier in the campaign strategy processThe future of influencer marketing—from content formats to emerging technologies like AIGrace's best advice for creators navigating the 2025 landscapeWhether you're a full-time content creator, aspiring influencer, or marketing professional, this episode offers a behind-the-scenes look at what's working in influencer marketing right now—and what's next.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

What does it really mean to be crisis-ready? In this conversation from InfoSecurity Europe 2025, Steve Wright—a data privacy and cybersecurity leader with three decades of experience spanning Siemens, Unilever, John Lewis, and the Bank of England—joins Sean Martin and Marco Ciappelli to unpack the heart of effective crisis management. With a career that's evolved from risk, through cybersecurity, and now into privacy, Wright offers a refreshingly grounded perspective: crisis management starts with staying calm—but only if you've done the work beforehand.Preparation Over PanicCrisis management isn't just a technical checklist—it's a cultural discipline. Wright emphasizes that calm only comes from consistent practice. From live simulations to cross-functional coordination, he warns that too many organizations are underprepared, relying on ad hoc responses when a breach or outage occurs. Drawing on a real-life ransomware scenario from his time at John Lewis, Wright illustrates the importance of verification, collaboration with law enforcement, and informed decision-making over knee-jerk reactions.Containment, Communication, and CulturePreparation leads naturally to containment—an organization's ability to limit the damage. Whether it's pulling cables or isolating systems, quick thinking can prevent weeks of downtime. But just as important is how you communicate. Wright points to the contrast between companies that respond with transparency and empathy versus those that go silent, risking public trust. Modern crisis management requires the ability to shift the narrative and speak directly to affected stakeholders—before speculation takes over.Trust and Accountability in a Global EcosystemDigital trust has become a board-level concern, not just a technical one. Wright notes that conversations with executives have moved beyond compliance to include broader questions of data ownership, consumer expectations, and supply chain accountability. As global systems grow more complex, clarity about who owns what—and who's responsible when things go wrong—becomes harder to establish, but more important than ever.Looking AheadWright ends with a look to the future, imagining a world where individuals control their data through biometric locks and personal data brokers. Whether this utopia (or dystopia) arrives remains to be seen—but the path forward demands organizations prioritize practice, transparency, and trust today.___________Guest: Steve Wright, Data Protection Officer, Financial Services Compensation Scheme | https://www.linkedin.com/in/stevewright1970/Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com___________Episode SponsorsThreatLocker: https://itspm.ag/threatlocker-r974___________ResourcesLearn more and catch more stories from Infosecurity Europe 2025 London coverage: https://www.itspmagazine.com/infosec25Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More

Dan & Jasper are back with Tracksuit data t delve into the latest news in marketing. We kick off with ELF Beauty's acquisition of Hailey Bieber's Rhode, examining the impressive growth and brand health of Rhode. We explore the larger trend of big brands acquiring successful new entrants in competitive categories, with examples like Pepsi and Poppi, as well as Unilever and Wild. The conversation also covers Mark Read's departure from WPP and its implications for the holding company landscape. Discover the strategic moves, brand developments, and market trends making waves in the industry today. Plus, get a sneak peek into Tracksuit's presence and exciting content at the upcoming Cannes event.02:39 ELF Beauty and Rhode Acquisition03:58 Growth and Success of Rhode05:54 Brand Health and Commercial Outcomes06:42 Comparing Acquisitions in the Beauty Industry12:52 Efficiency and Product Range Strategies14:08 Mark Read's Departure from WPP19:50 Cannes & An Offer You Can't MissWhere to find Tracksuit at Cannes:16/6: Brand X-Factor 3:15pm, Palais Rotonde17/6 The New Brand Playbook 2:45pm, Adweek House17/6 Born This (Brand-Building) Way 4:45pm, Palais Forum18/6 Adweek Creative 100 5:30pm, Adweek House19/6 Friends of Tracksuit Happy Hour 5:00pm, Morrisons Irish Pub.www.gotracksuit.com Hosted on Acast. See acast.com/privacy for more information.

Afgelopen vrijdag ontving Nico Inberg van De Aandeelhouder hoofdanalist Fernand de Boer van DeGroof Petercam om te praten over de aandelen uit zijn analistenuniversum. Onder andere Ahold, DSM-Firmenich en Heineken/AB Inbev komen aan bod. Tijdslijn met onderwerpen: 00:00-05:08 Unilever 05:08-11:48 Heineken 11:48-20:08 AB Inbev 20:08-25:30 Sligro Food Group 25:30-34:41 Ahold Delhaize 34:41-42:27 DSM-Firmenich 42:27-48:02 Ontex De uitgebreide Corbion video vind je hier:    • Corbion: Koers roept om drastische actie  

Send us a textWant to get all this content and MORE in person? Then you need to be at Creator Economy Live East, heading to NYC August 5-6. Use code CELPOD20 for 20% off your ticket, and the first 500 brands go free!Melanie Huet, CMO of Newell Brands (home to Sharpie, Coleman, Rubbermaid, and more), joins the pod to talk about her journey from Unilever and Kraft to leading a powerhouse portfolio of everyday icons. But before we get into boardrooms and brand strategy, we dive into her other passion — shooting and editing sports content as the ultimate team video mom.We cover:What unites (and divides) the world's biggest CPG brandsHow Newell approaches influencer marketing at scaleThe KPIs Melanie really cares aboutWhat she'd create content about if she were an influencerPlus: The latest in AI from Google's jaw-dropping Veo 3 to smart glasses, what 825 social pros say about Instagram, TikTok, and burnout, and why carousel posts might be 2025's surprise hit.Creator of the Week, Brand of the Week, and all the usual chaos — don't miss it.

Opeens barstte de bom. Elon Musk was het zo zat dat zijn voormalige vriend Donald Trump zijn Big Beautiful Bill wilde doorvoeren, dat hij niet langer stil kon blijven zitten. Na een week aan boze berichten op X gaat Musk echt in de aanval nadat Trump zegt dat ze geen goede vrienden meer zijn. Trump zou volgens Musk in de Epstein-files staan. Daarmee maakt hij Trump de facto uit als pedofiel. Trump dreigt vervolgens om miljarden dollars aan contracten met de bedrijven van Musk te schrappen. En in reactie daarop verliest Tesla zo'n 150 miljard dollar aan beurswaarde. Wie van de twee lijdt er het meest onder deze ruzie? En ga jij er ook nog wat van voelen? Dat hoor je in deze aflevering. En dan hebben we het ook over de Amerikaanse economie. Eerder deze week schrokken beleggers van cijfers over het aantal vacatures. Onnodige zorgen, blijkt uit een nieuw rapport. Want groei van de economie remt veel minder hard af dan gedacht. Verder leer je iets over de wereld van rook- en knakworsten. De verkoop van Unox gaat namelijk minder soepel dan Unilever had gehoopt. De Autoriteit Consument en Markt wil eerst onderzoeken of de nieuwe koper niet te machtig wordt. En we vertellen je wat Toyota en Hello Kitty met elkaar te maken hebben.See omnystudio.com/listener for privacy information.

You've led the development of e-commerce strategies across multiple markets. What are the key elements of a successful e-commerce strategy, and how do you ensure it is flexible enough to adapt to different consumer behaviors and market conditions globally? With the rise of omnichannel retail and retail media, how do you approach building a seamless experience for customers across both physical and online channels? What are the key factors in optimizing online visibility and conversion? Data-driven decisions are essential in today's fast-changing e-commerce landscape. How do you use data and experimentation to improve customer experience and drive business results? Can you share any examples of where experimentation led to unexpected insights or success? You've played a key role in leading digital transformation by integrating marketing, commerce, and retail media functions. What are some of the biggest challenges in transforming an organization for digital success, and how do you ensure alignment across teams? Looking ahead, what are you most excited about in the e-commerce space? Are there any emerging trends or technologies that you believe will significantly shape the future of online shopping and consumer behavior?

In this episode, host Jake Aaron Villarreal sits down with Stan Sthanunathan, co-founder and CEO of iGenie.ai. The conversation explores Stan's fascinating journey, from his extensive career in consumer insights to his bold leap into entrepreneurship. Stan shares the critical role consumer insights play in driving brand success and how technology is revolutionizing the insights industry. He opens up about the challenges faced moving from a corporate world to running a startup, reflecting on his time at Coca-Cola. The discussion covers the importance of building relationships, crafting effective marketing strategies, and the game-changing impact of AI on insights. Stan also reveals his exciting vision for the future of iGenie.ai, leaving listeners inspired by his passion and forward-thinking approach.   Host: Jake Aaron Villarreal, leads the top AI Recruitment Firm in Silicon Valley www.matchrelevant.com, uncovering stories of funded startups and goes behinds to scenes to tell their founders journey.  If you are growing AI Startup or have a great storytelling, email us at: jake.villarreal@matchrelevant.com

For the 20th anniversary edition of BrandZ's global report, Adele Jolliffe, Head of Brand Consultants, Kantar talks with Marcel Marcondes, Global Chief Marketing Officer, AB InBev about the evolution of marketing and brand-building over the past two decades and the importance of brand in driving growth.Marcel joined AB InBev in 2005. Prior to becoming the company's Global Chief Marketing Officer, he held a variety of roles at AB InBev, including Global President of Beyond Beer Co. and Chief Marketing Officer at Anheuser-Busch. He also spent seven years in brand management at Unilever in Brazil.Read the 20th anniversary edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton speaks with Ryu Yokoi, Chief Media and Marketing Capability Officer at Unilever North America, about transforming CPG marketing through data, retail media, and AI. They explore how Unilever is leveraging consumer signals, creators, and commerce to win in a social-first world.Follow Suzy on Twitter: @AskSuzyBizFollow Ryu Yokoi on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Janice Greenwald, a seasoned marketing leader with over two decades of experience spanning Unilever, Sabra, and numerous natural food startups. Janice shares her expert perspective on what truly drives success in CPG marketing, introducing her expanded “C's and P's” framework and offering actionable insights for early-stage brands.They cover key topics including defining a compelling value proposition, conducting consumer research on a budget, evaluating product-market fit, optimizing packaging for shelf impact, and selecting the right creative partners. Janice also shares best practices for executing high-ROI tactics like retail media, demos, and digital couponing to drive velocity.Whether you're launching a new brand or scaling an existing one, this episode offers clear, strategic guidance to help your product stand out in a crowded market. Listen now!Grassroots Marketing Demos: https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-callJanice's Cs and Ps:Consumer – Who is your product for, and what real problem are you solving?Customer (Retailer) – You must show how your product will grow their categoryCategory – You're not just selling a product; you're helping drive category incrementalityCompetition – Understand the landscape and how your brand stands outProduct – Is it actually delivering on a relevant insight or need?Pricing – Must reflect your value proposition, margin goals, and consumer expectationsPackaging – Your single best marketing tool in-store—must break throughPlacement – Should be a joint effort with sales to get the best in-store visibility at the right retailers (or channels)Promotion – Covers everything you'll do to move product off the shelfListen in as they share about:Marketing for CPG BrandsMarketing Framework: Cs & PsProduct-Market Fit & RepositioningBrand Audits and Course CorrectionDriving Velocity: Practical TacticsMarketing Spend and ROI-Driven TacticsResearch & ValidationChoosing a Design PartnerEpisode Links:LinkedIn: https://www.linkedin.com/in/janice-greenwald-marketing-consultant/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Send us a textCommunications strategist Jeanne Meyer joins Lara Schmoisman on Coffee Nº 5 to talk brand voice, reputation management, and crisis comms—from her work at EMI Music to major brand turnarounds at Toys R Us and Unilever. Learn how to build brand trust, adapt messaging across platforms, and lead with clarity in a noisy, fast-moving media landscape.We'll talk about:Why consistency across platforms is make-or-break for brand trustCrisis comms vs. PR: What's the difference and why it mattersHow to build a “reputation bank” before you need itThe problem with performative messaging in today's cultural landscapeWhy strong brand pillars are more relevant than everCommunication isn't just talking—it's listeningFor more information, visit Jeanne Meyer's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

*Hosted by Radu Palamariu*Unilever is turning its iconic ice cream business, home to Magnum and Ben & Jerry's, into a standalone powerhouse.What does it really take to spin off an €8.5B global business?Sandeep Desai, Chief Supply Chain Officer of Unilever Ice Cream, takes us inside the transformation. From leading 9,000+ employees across 38 factories and 130 warehouses, to managing the emotional and operational shift of a corporate breakup, Sandeep shares the raw realities of change at scale.We talk leadership, legacy, and how to navigate disruption without losing your team, or your soul.Discover more details here.Follow us on:Instagram: http://bit.ly/2Wba8v7Twitter: http://bit.ly/2WeulzXLinkedin: http://bit.ly/2w9YSQXFacebook: http://bit.ly/2HtryLd

In a world of constant change, rising interest rates, inflation, and global disruptions, how do top companies prepare for the unexpected? In this episode of Corporate Finance Explained, we break down scenario planning and sensitivity analysis, the essential tools finance teams use to stay agile, resilient, and ready for anything.Learn how Airbnb, Starbucks, Delta Airlines, and Unilever use these strategies to thrive despite uncertainty, from pandemic disruptions to geopolitical shifts.

In 2008, Vicky Tsai walked away from a startup job and set out to rediscover herself on a trip to Japan. In Kyoto, she had an unforgettable meeting with a geisha, and learned about the face creams and blotting papers that the traditional Japanese hostesses had used for centuries. But as she contemplated selling those products in the U.S., experts on both sides of the Pacific told her it would never work. Strapped for money and juggling multiple jobs, Vicky worked out of her parents' garage, pitching her new brand—Tatcha—on QVC and steadily growing it. In 2019, Unilever acquired Tatcha for a reported $500 million.This episode was produced by Jed Anderson with music composed by Ramtin Arablouei. It was edited by Neva Grant.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy's free newsletter at guyraz.com and on Substack.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Glowing Older podcast, host Nancy Griffin interviews Jeff Weiss, President and CEO of Age of Majority. They discuss the importance of understanding the needs and desires of this demographic, the impact of social media, and the positive aspects of aging. Jeff shares insights from his TEDx talk, emphasizing the potential for happiness and fulfillment in later life, and highlights the need for brands to adapt their messaging and approach to resonate with older consumers.About JeffJeff is the President and CEO (Chief Evagelist Officer) of Age of Majority, a research-driven marketing consultancy thatbreaks the myths and crushes the stereotypes and stigmas associated with aging.  As the last of the Baby Boomers with over 40 years of marketing experience on both the client and agency sides of the business, Jeff has witnessed the dramatic changes of the aging population. In his experience of working for and with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever, he understands why corporations are missing the boat on the over 55 crowd and he knows what's necessary to take advantage of this largest and fastest growing segment in business.Key TakeawaysCurrently a third of the population in North America is 55 and older. By the year 2100, the percentage of 55+ population will be 42%.It is a mistake to view the older adult market as homogeneous. When marketing to older adults, don't segment by generations. Target by stage not age.People have a fear of getting older (FOGO), because of all the pervasive stereotypes in our society that getting older is bad.Ninety-five percent of adults 55 and older are on socialmedia platforms. Facebook is the top platform with 85% of users using the platform. Almost three quarters of older adults are on YouTube, 45% are on Instagram, and a third are on Pinterest.Brands are enlisting influencers (social media contentcreators) to motivate and engage older adults—63 % of adults 55 and older are following influencers. 60 % on YouTube and over 50 % on Instagram. Half of influencers followed by older adults are over 50. Popular topics include food, travel, entertainment, health and wellness.

GenAI and autonomous agents are catapulting supply chains into a future that was unimaginable just five years ago, and the pace of innovation is only accelerating. Join Zero100 Chief Content Officer Matt Davis and Principal Analyst Suzanne Lindsay as they reflect on the last 20 years of digital supply chains and how to navigate today's tech landscape.How Amazon amassed an incredible human sentiment dataset (2:01)New challenges, opportunities in evaluating the world of solution providers (4:04)Unilever's approach to breaking down functional siloes for tech breakthroughs (8:32)The new (and eternal) decision parameters for tech selection (13:37)Top tips for future-proofing your tech stack (18:13)

Todo comenzó con un joven francés en México, una empresa caótica y una obsesión: conectar personas. Diez años después, Vincent Huguet lidera Malt, una de las plataformas freelance más influyentes de Europa.En este primer episodio de UDX, arrancamos fuerte: con un empresario que ha convertido el caos en oportunidad, la disrupción en cultura… y que está redefiniendo cómo trabajamos en Europa.Vincent es cofundador y CEO de Malt, una plataforma que ha conectado a más de 850,000 freelancers con empresas como Google, L'Oréal y Unilever. Bajo su liderazgo, Malt ha levantado +195M USD, cuenta con 800 empleados y estiman este año llegar a 1 billón de euros en volumen de transacciones.Pero detrás de esos números hay un Vincent humano: el joven francés que empezó su carrera en México, que aprendió a surfear la desorganización como virtud, que se casó con una emprendedora mexicana, y que hoy equilibra ser padre de tres con liderar una empresa que está cambiando el futuro del trabajo.Conecta con Vincent Huguet en LinkedIn: https://www.linkedin.com/in/vincenthuguet/Conoce más sobre Malt: https://www.malt.com/Suscríbete a nuestro canal en SpotifyVe la entrevista completa en YouTubeSigue negocioscool en todas nuestras redes Conecta con nosotros a través de LinkedIn

Na Donald Trump z'n Liberation Day was het een en al miserie voor de Amerikaanse beurzen. Maar het meeste pijn werd geleden bij de Magnificent Seven. Wij durfden ze zelfs te degraderen naar Matige Zes (alleen Meta wist de beurskoers op gang te houden). Maar zo blijkt maar weer dat je nooit de hoop moet opgeven. Sinds de dip in april zijn Microsoft, Alphabet, Amazon, Apple, Tesla, Nvidia én Meta de kartrekkers van Wall Street. Ze zijn zelfs goed voor bijna de helft van de stijging van de S&P 500. Waar hebben de zeven beurslievelingetjes die heropleving aan te danken? Dat vertellen we je in deze aflevering. Dan hebben we het ook over een andere groep aandelen die maar de eigen records blijft verbreken. Het ene na het andere land steekt miljarden in de defensie-industrie. Nu is het het Verenigd Koninkrijk dat zes nieuwe munitiefabrieken gaat bouwen, twaalf onderzeeërs gaat kopen en ook nog eens het aantal kernwapens wil uitbreiden. Je hoort natuurlijk ook over het nieuwste gedachtespinsel van Donald Trump. De onderhandelingen tussen de VS en China verliepen maar stroef, dus blaast hij de boel eens opnieuw op. China houdt zich volgens Trump niet aan de afspraken van de tijdelijke deal die in Zwitserland werd gesloten. En China vindt op zijn beurt weer dat de VS dat akkoord schendt. Zit er een strategie achter deze zet van Trump? Wij weten het niet, maar onze gast misschien wel. See omnystudio.com/listener for privacy information.

Men & Women's Wellbeing in the Age of TranshumanismWelcome to Take Your Power Back on Patriot TV Store, brought to you by Patriots Buying American! I'm your host, Kim Yeater, and I'm here with my co-host, Tammy Kelly. Today, we're tackling a critical topic: the decline of men's and women's wellbeing amidst transhumanism, low birth rates in the USA, and environmental toxins like heavy metals. These factors are disrupting men's testosterone levels and women's vaginal health, impacting vitality and quality of life. Transhumanism is the push to transcend human limits through technology—think AI implants, genetic editing, and synthetic biology. We're seeing it today in 2025 with advancements like Neuralink's brain-computer interfaces, CRISPR gene editing being used to alter human DNA, and the rise of biohacking to “upgrade” our bodies. But this movement often blurs the lines of what it means to be human—man and woman—replacing natural identity with a tech-driven, genderless ideal. This shift, combined with toxins lowering testosterone and disrupting vaginal microbiomes, is eroding our biological essence. That's why we're here to take our power back—reclaiming our God-given identities as men and women, not transhuman constructs. Patriots made.com/JJ is leading the charge, empowering patriots to reject big box stores and brands like Proctor & Gamble, Colgate, Palmolive, Johnson & Johnson, and Unilever, which use toxic ingredients like parabens, alcohols, sulfates, formaldehyde, and quaternary disinfectants. Instead, we're switching to our Patriots Made resources—named USA Today's Best Brand in 2025! This 40-year-old, family-owned, debt-free, and privately held manufacturer operates in 20 countries and over 2 million homes in the USA, providing everyday products that are better, safer, less expensive, and botanical, biodegradable, and bioavailable. That's the BIG difference! Visit PatriotsBuyingAmerican.com to take your masculine and feminine power back today.GIVE A THUMBS UP SUBSCRIBE & SHARE!!https://PatriotsBuying Americanhttps://PatriotTVBeef.comTo Support the Take Your Power Back Show & Keep Freedom Alive, go to: https://TakeYourPowerBackShow.comKim Yeater-Take Your Power Back Showhttps://KimYeater.com https://www.TakeYourPowerBackShow.com Rumble: https://rumble.com/c/TakeYourPowerBackShow Live Stream: https://rumble.com/TakeYourPowerBackShow/livePodcast Platforms: https://takeyourpowerbackshow.buzzsprout.com Patriot TV:  https://patriot.tv/take-your-power-back/  X @realkimyeaterFB kimberlyyeater & TakeyourpowerbackshowIG Takeyourpowerback_kimyeaterT takeyourpowerbackshowAll Media Inquiry here: TYPBProducer@gmail.comTake Our Border Backhttps://TakeOurBorderBack. Com https://rumble.com/c/TakeOurBorderBack Live Stream:  https://rumble.com/TakeOurBorderBack/live X @TobbconvoymainX @TobbconvoycaliforniaX @TobbconvoyarizonaX @TobbconvoytexasSend us a textSupport the show

Job vs Career: The Mindset Shift That Changes EverythingIn this episode, Swami and Aswin explore the fundamental difference between approaching professional life through a "job lens" versus a "career lens." While a job focuses on immediate tasks and short-term objectives for monetary compensation, a career requires having a larger vision, imagination, and aspiration for where you want to be in 15-30 years. The discussion reveals how extraordinary professionals distinguish themselves through three key elements: they develop a portfolio of skills beyond their current role requirements, maintain a lifelong learning mindset with heroes and mentors to emulate, and have the courage to "disrupt themselves" every few years rather than becoming complacent. Using examples from Ilaiyaraja's musical journey and Nitin Paranjpe's rise at Unilever, the episode demonstrates how career-minded individuals prepare for future opportunities by building capabilities they don't yet need, while job-focused individuals risk losing relevance over time. The conversation concludes with practical resources for making this mindset shift, including the My TRUE Compass diagnostic tool that helps professionals align their purpose, mindset, and practice for extraordinary success.5-point SummaryJob vs Career Mindset: A job is what you do today for money with short-term focus, while a career is a life journey requiring 15-30 year vision and imagination of where you want to be professionally.Portfolio of Skills: Extraordinary professionals build capabilities beyond their current job requirements by studying what skills they'll need for their dream role (like a CFO learning about board management, fundraising, and industry trends even as an entry-level finance executive).Lifelong Learning with Heroes: Career-minded individuals identify heroes in their field, study their biographies, and continuously learn from the best practitioners, while job-focused people stop learning and eventually lose relevance in their 30s and 40s.Courage to Disrupt Yourself: Every 5 years, extraordinary professionals deliberately make themselves "comfortable with being uncomfortable" by taking on new challenges, saying no to attractive but misaligned opportunities, and pivoting to stay ahead of industry trends.Purpose-Driven Career Diagnostic: Use tools like My TRUE Compass to regularly assess if your purpose, mindset, and practice are aligned, treating your career development like a systematic process rather than hoping for the best outcome.Timestamps00:00:27 - 00:07:41 The Core Difference00:07:41 - 00:16:36 Self-Limiting Beliefs00:16:36 - 00:23:16 Building Vision00:23:16 - 00:31:09 Making the Transition00:31:09 - 00:39:40 Focused Learning00:39:41 - 00:40:58 Personal Disruption#JobVsCareer, #CareerMindset, #ProfessionalGrowth, #LifelongLearning, #CareerDevelopment, #BeExtraordinary, #DisruptYourself, #CareerVision, #ProfessionalSuccess, #CareerPlanning, #SkillBuilding, #CareerGoals, #ProfessionalMindset, #CareerTransformation, #MyTRUECompass⁠Selected Links and Show Notes⁠: https://www.contraminds.com⁠Subscribe to our Weekly Newsletter⁠: https://blog.contraminds.comFollow UsTwitter: https://twitter.com/contramindsInstagram: https://www.instagram.com/contraminds/LinkedIn: https://www.linkedin.com/company/contramindsFacebook: https://www.facebook.com/contraminds

This week we're joined by Nate Moran, Senior Director of Growth, Digital Strategy & Analytics at Edgewell Personal Care—the company behind brands like Schick, Banana Boat, Wet Ones, and more. With a career spanning Red Bull, Newell, Unilever, and now Edgewell, Nate brings a sharp perspective on what it takes to turn data into decisions and insights into impact.In this conversation, Nate and host Dave Feinleib explore the evolving relationship between analytics, creative, performance marketing, and AI. They dig into how Nate and his team think about data strategy, omnichannel planning, and the question on every marketer's mind: where should we spend the next dollar?If you're navigating retail media, e-commerce, or digital growth today, this episode offers a smart, candid look at the challenges—and opportunities—of scaling modern brand performance.Key Takeaways & Episode HighlightsWhy profitability, performance, and category management need to work together in an omnichannel world—and how Edgewell ties these functions across the business.What “the next best dollar” means at Edgewell, and how the team balances incrementality, ROAS, and long-term brand health.Lessons from managing 30,000+ SKUs at Amazon (before APIs made it easy) and how those scrappy skills still apply today.The role of a clear, focused data strategy—and why owning your data is critical for AI readiness and true self-serve analytics.How AI and generative tools like ChatGPT and Snowflake are reshaping workflows, and why agentic AI might be the real unlock for the future.Why creative still matters: performance spend alone won't build trust or brand love—and how to balance emotional storytelling with analytics-driven media.Rapid Rundown QuestionsFavorite Edgewell product: Jack Black Dual Defense SPF MoisturizerBrand that's nailing it creatively: Liquid DeathGo-to tech tools: ChatGPT and SnowflakeFavorite read/listen: The Long and the Short of It by Les Binet and Peter FieldFavorite way to recharge: Mountain biking and snowboarding in Bend, OregonConnect with Nate: https://www.linkedin.com/in/nathanmoran/Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Laney Crowell is the founder & CEO of Saie, a clean beauty brand dedicated to making high-performing products that are elevated, effortless, and always easy to use.Laney's path to entrepreneurship was anything but traditional. The daughter of a diplomat, Laney spent her childhood bouncing between continents, learning to adapt before she even knew the word for it. She began her career in entertainment, pivoted into editorial at ELLE and Lucky, and eventually found herself leading digital strategy at Estée Lauder – just as social media was transforming the beauty industry. But even with a dream job and a coveted title, something felt off.While pregnant with her first daughter, Laney stepped away from corporate life to start a wellness blog called The Moment. She didn't have a master plan – just a desire to create space for more real & honest conversations around beauty and wellbeing. That blog would spark an incredible community and eventually give birth to Saie, the clean beauty brand that's now backed by Gwyneth Paltrow and Unilever Ventures, and leading a new wave of what beauty can look and feel like.In today's episode, Laney opens up about the real journey behind the brand: how she built Saie without industry connections or startup experience, the moments she almost gave up, and why learning to trust her gut was the best business strategy she never planned. We talk about persistence, resilience, the unglamorous side of fundraising, and the unexpected ways motherhood reshaped her leadership—and her mission. If you've ever felt like the outsider in the room, or you're dreaming of building something meaningful on your own terms, this episode is for you.In this episode, we'll talk to Laney about:* What “perfectionism” looks like for Laney. [02:26]* How Laney's childhood shaped her comfort with discomfort. [04:37]* Struggling to fit into corporate culture. [06:40]* Breaking into the editorial world. [08:37]* Working at Estée Lauder and finding expanders. [11:11]* Launching her blog and building community. [13:19]* The inspiration behind founding Saie. [14:28]* How past work experience prepared her for Saie. [17:09]* Laney's first experience with motherhood. [18:13]* Early days of creating Saie. [19:09]* Biggest lessons from fundraising. [20:40]* Secured key investors including Unilever and Gwyneth Paltrow. [25:00]* Developing Saie's first product. [28:00]* How building Saie changed Laney as a person. [31:07]* How motherhood made her a stronger businesswoman. [35:40]* Awareness as a key driver of Saie's growth. [39:30]* The power of trusting her team to lead and grow. [43:09]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Laney: * Instagram: https://www.instagram.com/laney/* Instagram: https://www.instagram.com/saiebeauty/* Website: https://saiehello.com/ Hosted on Acast. See acast.com/privacy for more information.

"There is  more  and more money  going into podcasting advertising every year. Billions and billions now worldwide. So where is it?"Let's be honest—everywhere you turn, you're being told podcasting is a goldmine. Billions of dollars in ad revenue! Massive growth! Side hustle magic! But where is that money really going? Because it's not landing in your inbox—or mine.In this episode of Smarter Podcasting, I'm joined by the brilliant Charlotte Lewis-West, a podcast strategist with a background in broadcast journalism and over a decade working with brands like GSK, Microsoft and Unilever. She's also one of my favourite people to work with at Seven Million Bikes Podcasts.Together, we dig into the real value of podcasting—and why making money through ads and sponsorships isn't the only (or smartest) goal. Charlotte and I get honest about what we've seen in the industry: the hype, the empty promises, and the reality for both indie creators and big-name brands.Here's what we cover:Why most podcast ad money goes to massive networks and the same three sponsors (hello, BetterHelp)Why I've hit over 100,000 downloads and never once had a sponsor approach meWhy brands keep making the same mistakes when launching a show—and how to avoid themThe real return on investment: brand awareness, authority, networking, and trustWhy engagement rate matters more than total downloadsHow to use your podcast to build relationships, not just numbersHow you should actually handle sponsors if they do come knocking (and how not to sell out your voice)We also get into some hard truths about what makes a podcast successful. Spoiler: it's not going viral or chasing trends. It's consistency, knowing your audience, and delivering actual value—week after week.This isn't about crushing dreams. It's about saving you from wasting time, money, and energy on the wrong things—and helping you build a podcast that works for you and your business.Timestamps02:02 – Why I started Smarter Podcasting and what we've achieved03:46 – Charlotte breaks down where the podcast ad money really goes07:00 – Why most shows (even good ones) don't get sponsors09:52 – How many downloads I've had—and why that's not the whole story13:00 – The real reasons to start a podcast (hint: not for ad money)17:30 – The biggest mistakes brands make with podcasts20:10 – “Build it and they will come” is a lie22:32 – The indie podcaster dilemma: doing too much at once24:58 – Monetization beyond sponsorship: smarter ways to get ROI28:10 – What to look for in a sponsor—and how to avoid sounding fake30:45 – Why authentic ads win and scripts usually suckSend us a textThe Podcast Launch LabThe Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Is your organisation struggling to scale AI beyond isolated experiments? In this episode, Rob Llewellyn unpacks what enterprise AI really means—and why it's not just about technology, but transformation. Discover the leadership mindset, scalable infrastructure, and cross-functional collaboration needed to drive AI at scale. Learn how cultural change plays a pivotal role in adoption and hear insights from real-world examples like Unilever. If you're a business leader, manager, or consultant navigating AI transformation, this episode offers the strategic clarity you need. 

In this episode of The DTC Insider podcast, Brian Roisentul sat down with AJ Patel, the SVP of Global Growth at U Beauty. He has been instrumental in scaling the brand's DTC business. With a background at Unilever and a passion for process improvements and analytics, AJ brings a unique perspective to the luxury skincare industry. Join us as we delve into his strategies for growth, innovation, and customer engagement. Here's a glimpse of what you'll learn: The shift in marketing strategies due to increasing privacy restrictions Why persona work is critical before scaling media efforts The importance of a full-funnel strategy for brand growth How to balance organic content with paid media for long-term success YouTube Shorts as an emerging opportunity for brand visibility The growing importance of profitability in today's e-commerce landscape Managing customer acquisition costs while focusing on sustainable growth Why ROAS alone isn't enough—profitability and LTV must guide strategy The need for margin and product profitability analysis before scaling Why marketers must understand key business metrics beyond ad platforms Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

Laurel Orley is the founder and CEO of Daily Crunch Snacks and a mission-driven entrepreneur with a background in advertising. After more than a decade building major brands like Dove at Unilever, she transitioned to launch her own company focused on health, flavor, and impact.Daily Crunch Snacks is a women-owned snack brand offering sprouted, air-dried almonds and other nut blends with bold, innovative flavors. Rooted in a family recipe and a mission to support mental health, the brand emphasizes clean ingredients, sustainability, and crave-worthy crunch.Laurel launched Daily Crunch with her aunt Diane, who developed the unique sprouting process after studying brain health in India.The brand debuted in March 2020—days before the COVID-19 shutdown—and adapted its launch strategy for a digital-first world.Daily Crunch has since expanded into 6,000+ stores and was named the 13th fastest-growing food and beverage company by Inc.Laurel is a board member of the Upcycled Food Association and a member of EY's Entrepreneurial Winning Women Class of 2024.The brand's mental health mission is personal: Laurel's cousin lost his life to bipolar disorder, inspiring her family to create The Support Network, which Daily Crunch supports financially and publicly.Laurel's experience on Dove's Real Beauty campaign taught her the power of mission-driven marketing and authenticity.The sprouting process transforms the texture of almonds, making them crisp and chip-like while improving digestibility.Product innovation stems from a blend of trend reports, consumer feedback, and Laurel's own flavor instincts—like turmeric & sea salt or Nashville Hot.Collaborations, like their Fly By Jing partnership, are a strategic focus for driving awareness and reaching new audiences.Upcycling ingredients—such as pickle ends from Cleveland Kitchen—helps reduce waste and differentiate flavor profiles.Daily Crunch doesn't lead with its mission, but invites consumers to discover its mental health advocacy as they dig deeper into the brand.  QUOTES “I wanted to launch a brand with a mission that I believed in. Our mission is actually mental health awareness.” (Laurel)“Soaking nuts removes phytic acid, an anti-nutrient, making them more bioavailable, easier to digest and more nutrient dense.” (Laurel)“The crunch is what gets people in. It's lighter, airier, crunchier. Honestly, it's like a chip.” (Laurel)“You're always going to have setbacks. My motto is always two steps forward, one step back.” (Laurel)“We had to throw out 20,000 pounds of almonds and I didn't have the right insurance for it. I almost threw in the towel.” (Laurel)“There's a fine balance between mental and physical health. It all ladders back up to brain health.” (Laurel)“When you see someone in the wild buying your product, it's the best feeling. I was hiding behind a pillar at the airport.” (Laurel)“The savory-sweet combo is really resonating right now. Our last two launches were savory, but you can definitely do both.” (Laurel)

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

Today's guest is Oleg Savin, Enterprise Architect and MES Expert at Unilever. Oleg is a frequent guest speaker at manufacturing conferences worldwide, including this year's Smart Manufacturing Excellence Summit in Munich. He returns to the program today to discuss use cases in why neurobiological and cybernetic AI capabilities for manufacturers and why it's imperative for industrial leaders to understand the difference. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the ‘AI in Business' podcast! If you've enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!

Secret Thoughts of CEOS Ep. 134 Navigating Change: Insights for Family Business Leaders with Dr. Barrett C. Brown   In this powerful episode, Chris Yonker is joined by global executive advisor and developmental strategist, Dr. Barrett Brown, for a profound and eye-opening conversation about what it really takes to lead in today's ever-accelerating world. With experience working across six continents and coaching C-suite executives through high-stakes transformation, Dr. Brown brings hard-earned wisdom about the inner capacities required for high-impact, conscious leadership. Together, Chris and Barrett explore:   Timestamps   ·       08:21 Navigating Complex Leadership Challenges ·       20:58 Decision Making in Complex Environments ·       39:50 Balancing Work and Life in Family Businesses ·       46:42 Navigating Succession with Competing Visions ·       49:46 The Empowerment Dynamic and Low Drama Culture ·       52:34 Masculine Compassion in the Workplace ·       54:07 Coaching and Developing the Younger Generation   Quotes ·       "Life is like a grindstone—it either grinds you into dust or polishes you into a diamond."[13:45] ·       "The world is never going to be a psychologically safe environment where we can just fully show up without any threat… The superpower is to be deeply at peace in the midst of intensity.” [24:12] ·       "Every time I get triggered or frustrated or irritated or judgmental—that is 100% my own inner game. That's where I have the greatest power."[1:16:35]    Websites: fambizforum.com. www.chrisyonker.com.    Resources & Links: Dr. Barrett Brown's Work: https://apheno.com Recommended Reading: The Future of Leadership for Conscious Capitalism by Barrett Brown  Dr. Barrett C. Brown Bio   Dr. Barrett C. Brown is a global expert on how to develop leaders to successfully navigate complex challenges and rapid change. Barrett works across six continents with C-suite executives and teams from Fortune 500 companies and international non-profits. He has lived in The Netherlands, Brazil and throughout the US, and has worked and traveled in nearly 40 countries.   Barrett is a regular advisor and senior faculty for a global tech company as well as the largest environmental NGO in the world. With them, he focuses on how leaders can better manage complexity and drive transformational change. He also serves as the executive coach for a select group of senior leaders. He has delivered dozens of keynotes and leadership programs for 5000+ CEOs, organizational leaders, and government officials. He has co-designed and delivered executive development, team development and/or strategic alignment programs for some of the largest technology, engineering, healthcare, sportswear, and consumer goods companies in the world - as well as for major environmental and social NGOs. Barrett holds a PhD in Human and Organizational Systems and also has over a decade experience advising on and leading strategic visioning, execution, and change initiatives for US, Dutch, British, and Brazilian companies and institutions.   Barrett's award-winning research on the future of leadership has been used in executive education programs worldwide, including the Yale MBA. He produced an award-winning business case study on a large-scale market transformation program he helped lead - in partnership with Unilever and Rainforest Alliance - that is used in business schools globally. Barrett's writings on leadership and sustainability have been translated into 6 languages, have been used in the United Nations system, and have been included in half a dozen mainstream leadership books.   Barrett served on the selection committee of the Katerva Awards - considered the Nobel Prize for sustainability - and has held consultancy status to the United Nations. He has delivered leadership briefings and presentations at global tech companies, the Conscious Capitalism CEO Summit, the Society for Organizational Learning European Summit, Esalen Institute, the National Bioneers Conference, the United Nations World Summit on Sustainable Development, the US Department of State, the Inter-American Development Bank and UNDP headquarters. Originally from the Green Mountains of Vermont, Barrett lives near a 300,000 year old volcanic crater in Hawaii.

German is a practitioner of "mixed cognitive arts" building modern brands across a full spectrum of categories (with a leaning toward health, pharma, wellness, beauty, finance, insurance, food, hospitality, sports and automotive).A Silicon Valley-trained entrepreneur and thought leader applying ingenuity and leading methodologies to simplify marketing challenges using human insights, cultural trends, lateral thinking and new technologies.A passionate advocate for anthropology bringing ethnographies, artificial intelligence, expert crowdsourcing and cultural computing to advertising, media, innovation and corporate strategy. A client-savvy executive building long-lasting client relationships and driving high-profile pitch wins and account retention for agencies.A visionary team architect mentoring talent, rejuvenating culture and shaping the future of the Strategy & Planning discipline.Feeling at home in both disruptive and mainstream agencies with a preference for the former.Brands: Procter & Gamble, Unilever, Intel, NASDAQ, Ask.com, Creditcards.com, Ely Lilly, AMGEN, Novartis, Pfizer, Otsuka, Kyowa Kirin, Ipsen, Stryker, Foundation Medicine, National Jewish Health, Weight Watchers, Bank of America/Merrill Lynch, American Family Insurance, Emblem Insurance, Volvo, Volkswagen, Honda, Lufthansa, Expedia, L'Oreal, Estee Lauder, Erno Laszlo, Victoria's Secret, RadioShack, Best Buy, CVS, Burger King, Domino's Pizza, Wendy's, Miller Coors, Brown Forman, Kahlua, Nike, Pearl Izumi.

This week on The Business of Wellness, I'm joined by Stevi Gable Carr, Founder & CEO of WISe Wellness Guild, to talk all things CPG wellness branding — what works, what doesn't, and what it actually takes to create real impact in this space.Stevi shares how WISe has become a trusted partner to brands like Kroger and P&G, helping them go beyond the buzzwords to build community, credibility, and meaningful engagement through wellness. From brand strategy and consumer insights to storytelling that resonates (and doesn't just ride a trend), this conversation is packed with insights for anyone building—or rethinking—a wellness brand in 2025.We also talk about WellNXT, the national movement Stevi co-founded to bring wellness back to real life through in-person events and connection-first activations.If you work in brand marketing, consumer goods, wellness, or media—or you're just trying to cut through the noise—this one's for you.Timestamps:0:00 Introduction to Wellness and Personal Journey02:47 The Intersection of Brand and Product05:50 Fear-Driven Marketing and Consumerism09:04 The Fundamentals of Wellness12:03 The Audacity to Live by Your Design15:06 Navigating Leadership and Expectations17:53 The Importance of Prioritization21:00 The Three Rs of Resilience23:51 Relighting Your Spark27:04 Current Trends in the Wellness Landscape36:18 The Seed Oil Debate and Market Responses37:13 Brand Strategies: Unilever vs. PepsiCo40:13 Building Trust in Wellness Brands41:49 Retailers and Consumer Accountability44:21 The Role of Community in Wellness47:12 Tailoring Wellness to Community Needs51:30 Generational Differences in Wellness Needs56:09 The Intersection of Wellness and Arts01:02:20 Starting a Wellness Brand: Key ConsiderationsKeywords:wellness, branding, marketing, resilience, leadership, consumerism, self-care, health, personal development, strategy, seed oils, wellness brands, Unilever, PepsiCo, consumer trust, community wellness, generational wellness, arts and wellness, wellness brand strategy, optimization in wellnessGrab a...

Dreaming of writing a book but have no idea where to start? You're not alone. In this eye-opening conversation with book coach Allison Lane, we dive deep into the realities of publishing that most aspiring authors never learn until it's too late.Allison, whose impressive career spans from dressing as a burrito for PR stunts to leading communications for brands like Pepsi, Unilever, and Burt's Bees, shatters common misconceptions about the publishing journey. Her most surprising revelation? "Don't write your whole book! Nobody wants to read your manuscript." What publishers actually want is a business plan for your book, proving you understand its market potential and your role in making it successful.With trademark candor and humor, Allison explains how the publishing world really works. Traditional publishers require agents and pay advances (which she advises keeping modest), hybrid publishers offer more partnership opportunities, and self-publishing gives complete control at the cost of handling everything yourself. But regardless of path, one truth remains: you must be ready to market yourself and your book.The conversation takes a fascinating turn when Allison discusses personal branding. Contrary to popular belief, your book doesn't create your personal brand, your established expertise should come first. "You cannot emerge from a hole in the ground with a book," she warns. Instead, she advises building visibility in your field through speaking, media contributions, and online presence before approaching publishers.Whether you're a corporate professional looking to expand your influence, an entrepreneur wanting to showcase your expertise, or simply someone with valuable knowledge to share, this episode provides the insider perspective needed to approach publishing strategically and successfully. Allison's practical advice on everything from book proposals to AI tools for content creation will save you years of frustration and dramatically increase your chances of publishing success.Enjoy the show.  Please leave us a review.ResourcesLaneLit.com Allison's LinkedIn Profile Learn more about AnitaB.org Support the showWhen you subscribe to the podcast, you are supporting our work's mission, allowing us to continue highlighting successful women in a variety of careers to inspire others helping pay our wonderful editor, Chris, and helping me in paying our hosting expenses.

In this enlightening episode of Numbers and Narratives, hosts Sean and Ibby sit down with Lisa Stroud, founder of True Beauty Lashes, to explore the fascinating journey from corporate America to entrepreneurship in the beauty industry. Lisa shares her experience transitioning from working with major brands like Unilever to launching her own eyelash and beauty products company. The conversation delves into the challenges and opportunities of selling on Amazon, including the intricacies of product listings, dealing with competitor attacks through fake reviews, and navigating Amazon's strict guidelines. Lisa provides valuable insights into leveraging Amazon as a testing ground for new products and using it to gather immediate customer feedback. The discussion also touches on the importance of understanding your target audience, crafting the right marketing message, and adapting to different retail environments. Lisa's unique perspective, having worked both with large corporations and as a startup founder, offers listeners a wealth of knowledge applicable to various business scales. Tune in to gain insider knowledge on building a brand, tackling e-commerce challenges, and harnessing the power of customer experience in today's competitive market.

Platforms change, trends come and go. Brand fundamentals must remain. That's the opinion of this week's guest, Kathryn Swallow - worldwide head of Unilever's deodorants category, previously the global VP for Rexona (Sure) and Dove. Among all of Unilever's brands, the deodorant category stands out thanks to the global success of those brands as well as Lynx (Axe), and their success is owed in part, Kathryn says, to a deep understanding and respect for a brand's positioning, purpose and and proposition.   In this, we ask how brands can stay true to their core - and communicate that - among fast-moving tech, endless data, modernising audiences and, of course, social media. And we find out how Unilever's deodorant brands approach the above to ensure they don't just stay relevant, but are revered.   Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com  

In this podcast episode, Dr. Jonathan H. Westover talks with Cyriel Kortleven about making change simple. For more than 20 years, Cyriel Kortleven has been inspiring organizations like IKEA, NASA and Unilever to approach Change with courage, confidence and enthusiasm. His pragmatic advice has earned him the nickname The Simplifier. In an increasingly complex world, we need new simple perspectives to enable us to navigate uncertainty and to turn problems into opportunities.  Check out all of the podcasts in the HCI Podcast Network!

Leonardo Hirschbrand looks back on 29 years of digital transformation at Unilever In this week's episode of Catalyst, Tammy is joined by a pioneer in digital transformation Leonardo Hirschbrand. Over his 29 year career at Unilever Leo helped the brand go from pen and paper to a tech-forward global company. Leo shares some stories about the early days at Unilever and how digital transformation helped bring the company into the future. He also shares his thoughts on how to lead global teams and how AI can revolutionize customer research. Please note that the views expressed may not necessarily be those of NTT DATA.Links: Technically Wrong Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Jason is joined by entrepreneur, marketing professional, and more notable, a personality on Bravo's Real Housewives of New York City, Brynn Whitfield! Brynn joined the rebooted cast of RHONY, which wrapped up in January. Prior to diving into reality TV, Brynn worked on an award-winning campaign for global campaigns of the largest companies managing and executing strategic media relations programs for clients spanning Shell Oil, Unilever, Johnson & Johnson, and many tech-based companies. More recently, Brynn co-founded a dating app strictly for college students called Hoppy.  Brynn gets candid about how The Real Housewives of New York discovered her, her complicated relationship with tech, and prepping for her Zoom interviews for RHONY. She shares which character she's often compared to, spending more on DoorDash than she earned in her first season, and why her professional life stays off-camera. As the only full-time working Housewife, she opens up about financial security, relationship accountability, prenups, NYC money mindset, and what she loves to splurge on—plus, rapid-fire cast questions, pitching a dating app idea to a Bumble founder, and her go-to advice for negotiation. Brynn reveals all this and so much more in another episode you can't afford to miss! Host: Jason Tartick Co-Host: David Arduin Audio: John Gurney Guest: Brynn Whitfield Stay connected with the Trading Secrets Podcast!  Instagram: @tradingsecretspodcast  Youtube: Trading Secrets Facebook: Join the Group All Access: Free 30-Day Trial  Trading Secrets Steals & Deals! Boll & Branch: Boll & Branch products are made different, so you can sleep better at night. Woven with the finest 100% organic cotton on earth. Feel the difference an extraordinary night's sleep can make with Boll & Branch. Get 15% off, plus free shipping on your first set of sheets, at BollAndBranch.com/tradingsecrets  Cymbiotika: Cymbiotika is changing the game when it comes to supplements. Their liquid packets are more effective, convenient, and go wherever you go. ​Cymbiotika is as clean as it gets—no seed oils, preservatives, or artificial junk. Just high-quality, real ingredients that actually do something. Go to Cymbiotika.com/tradingsecrets for 20% off + free shipping today Indeed: Stop struggling to get your job post seen on other job sites. Indeed's Sponsored Jobs help you stand out and hire fast. There's no need to wait any longer-speed up your hiring right now with Indeed. Get a $75 SPONSORED JOB CREDIT to get your jobs more visibility at Indeed.com/SECRETS