Law Firm Marketing

Professor David Wilkins is the Lester Kissel Professor of Law, Vice Dean for Global Initiatives on the Legal Profession, and Faculty Director of the Program on the Legal Profession and the Center for Lawyers and the Professional Services Industry at Harvard Law School. Professor Wilkins has written voer 60 articles on the legal profession in leading scholarly journals and the popular press and is the co-author (along with his Harvard Law School colleagur Andrew Kaufman) of one of the leading casebooks in the field.  His current scholarly projects on the profession include Globalization, Lawyers, and Emerging Economies.  Professor Wilkins teaches several courses on lawyers and other related professionals, including the country's only four credit course on the Legal Profession, and seminars on "Legal Education for the Twenty-First Centry: Global Perspectives on Preparing Lawyers for Global Careers" and "The Future(s) of the Large Law Firm." Law Firm Marketing Magazine is available free in iTunes and is the legal industry's first interactive digital magazine.  To watch the video version of this interview, look for "Law Firm Marketing Magazine" in iTunes.