Swimming through an endless stream of buzz and hype, it’s difficult for the modern marketer to focus on what truly matters to improve performance. MarketingSherpa Podcast is your antidote. Fun, informative, and occasionally irreverent, our hosts bring you along on deep-dive discussions into fundamen…
Tips for avoiding some serious potholes on your journey while taking on a website redesign
Daniel and Austin discuss value sequencing: What do you lead with, what do customers need to know, and when do they need to know it during the buyer’s journey? Which customers need to know which things about your product?
Advertising and marketing creatives need to be armed with an essential reason why the ideal customer should buy your product.
Is Mobile a device — just the same people we’re trying to reach on the desktop but with less screen space? Or is it a segment — people’s behaviors (and perhaps even the people) are so different when they’re on a smartphone that we need to approach them in an entirely different way?
Welcome to MarketingSherpa Podcast Episode #1 where we discuss marketing automation, technology, AI and the role the human connection should play in your marketing
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