Podcasts about Value proposition

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  • 646PODCASTS
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Best podcasts about Value proposition

Latest podcast episodes about Value proposition

Che vita da Marketer
Value Proposition Canvas: come costruire la tua proposta di valore

Che vita da Marketer

Play Episode Listen Later Aug 5, 2022 10:36


Ti guiderò attraverso il processo di costruzione della Value Proposition. Deve essere coerente con Buyer Persona e portare un valore effettivo. Solo cosi riuscirai a comunicare al meglio i tuoi prodotti e servizi.

Che vita da Marketer
Value Proposition Canvas: come costruire la tua proposta di valore

Che vita da Marketer

Play Episode Listen Later Aug 5, 2022 10:35


Ti guiderò attraverso il processo di costruzione della Value Proposition. Deve essere coerente con Buyer Persona e portare un valore effettivo. Solo cosi riuscirai a comunicare al meglio i tuoi prodotti e servizi.

ThinkTech Hawaii
Energy System Value Propositions (Hawaii: State Of Clean Energy)

ThinkTech Hawaii

Play Episode Listen Later Aug 4, 2022 39:18


Cost and Efficiency Vs Value. The host for this show is Mitch Ewan. The guest is Toby Kinkaid. Are we using the right metrics when evaluating energy system value? This discussion covers a different way of looking at the value of an energy system. It may be better to evaluate the overall value proposition of the system--ie, Services Provided--rather than keying on a single aspect like a system's overall efficiency. Efficiency might not matter. The energy service provided may be more important or have more value to the end user. The end user may be willing to sacrifice efficiency and cost to get the value of the service the system provides. The Parable of the Lightbulb. The ThinkTech YouTube Playlist for this show is https://www.youtube.com/playlist?list=PLQpkwcNJny6nXB3m62UWYrdK3lYBRDrQ9 Please visit our ThinkTech website at https://thinktechhawaii.com and see our Think Tech Advisories at https://thinktechadvisories.blogspot.com.

Overpriced JPEGs
How to Value NFTs with Degentraland | Overpriced JPEGs #45

Overpriced JPEGs

Play Episode Listen Later Aug 3, 2022 78:47


✨ SUBSCRIBE TO THE OVERPRICED JPEGS CHANNEL ✨ https://bankless.cc/jpegs  On this episode of Overpriced JPEGs, Carly brings on NFT thought leader— and shitposter - Degentraland. Previously with Goldman Sachs, Degentraland's macro insight is as strong as his pulse on NFTs. Carly and Degentraland cover inflation, interest rates, and equities, while also getting into a framework for valuing NFTs, the Doodles business model, and why Degentraland is so bullish on Otherside Meta. Enjoy! ------

Expert Ownership Podcast
3 Steps to Discovering your Value Proposition

Expert Ownership Podcast

Play Episode Listen Later Aug 2, 2022 17:36


In this episode, me and David walk through the fundamentals of discovering your value proposition. It takes 3 things: 1) Need - You start by looking for problem Pools not profit pools. 2) Nudge - Begin to pray about those needs and ask God if he would have you do anything. 3) Niche - narrow it down as small as you can. Visit expertownership.com to bring your business into full alignment today! Find out about Christian Healthcare Ministries - https://www.expertownership.com/chm Follow us on Socials: Instagram - https://www.instagram.com/expertownership/ Twitter - https://twitter.com/expertownership

Medical Sales Nation
Value Prop Creation as a Commercial Initiative

Medical Sales Nation

Play Episode Listen Later Aug 1, 2022 27:22


Tom Patzelt and I go on to the next step in Medtech commercialization as an initiative with Value Proposition creation. After the team is aligned on the commercial strategy, the team shares their insights and vision for the product/service, Qualitative research has been the next step are getting the value propositions right.

Delegate Your Way To Success Podcast
Ep 135 - Steps to Creating Your Unique Value Proposition With Jo Ingram

Delegate Your Way To Success Podcast

Play Episode Listen Later Jul 25, 2022 37:24


Steps to Creating Your Unique Value Proposition Many people believe that creating a brand is simply identifying their target audience and raising awareness. But, for Jo, Brand is knowing who you are, what you are, what you do, and what you can do. Here are the steps to creating your unique value proposition to build a strong brand:Start with you - People say that when starting a business, looking for the largest market is the best way to achieve success, but this leaves the owner out of the equation. Jo shared what she refers to as Brand E.P.I.C.S. ( Experiences, Pains, Interests, Character, Skills ), which are keys to finding the business that best suits you, that will fuel your passion, and business that you will enjoy devoting your time and energy to.Focus on your aligned avatar -  Now that your clients know your story and who you are because of how you presented your brand. They will be more willing to work with you as they want to see themselves like you. They will be more inclined to work with you because now they see you as someone who can provide them the results they want in their business. Then you can focus on taking care, building trust, and maintaining a good relationship with your clients to create the synergy that makes working together much easier and more comfortable.About Jo  IngramJo Ingram started her Business Coach & Strategy company to provide right programs for entrepreneurs who want to grow their business faster than they ever imagined. With her 20-year corporate career in leading advertising and marketing, she was able to expand her business and assist more business owners in achieving their goals and well-deserved growth.Learn more about her here:Instagram: https://www.instagram.com/iamjo.ingram/ LinkedIn: https://www.linkedin.com/in/joingramcoaching/ Website: https://www.iamjoingram.com/ Podcast: https://podcasts.apple.com/gb/podcast/goals-with-soul/ Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting Smartvirtualassistants.comBe part of our Facebook community page for entrepreneurs who want to scale their service-based businesses to 6-7 figures.Do you want to learn how to hire a virtual assistant? Access our free training. Want to know how to delegate effective? Get access to our mini-course!Employee Survival Guide®A Podcast only for employees. Mark shares information your employer does not want you knowListen on: Apple Podcasts Spotify

The Fitness Business Podcast
445 The Value Proposition for Building a Solid Foundation

The Fitness Business Podcast

Play Episode Listen Later Jul 21, 2022 24:11


Join Sarah Pellegrino as she speaks with Allison Porter from Ecore. You'll hear how Ecore uses reclaimed materials to create unique performance surfaces, how they manufacture in the US and supply globally, and how their incredible team will act as a design resource throughout the entire construction and installation process.

Data Science Salon Podcast
ML at The Home Depot with Pat Woowong: The Falloff Model and Lead Scoring

Data Science Salon Podcast

Play Episode Listen Later Jul 20, 2022 65:56


When people think about The Home Depot, they probably think more about lumberand tile than they do ML models.  Sure, there is plenty of lumber.  But machine learning also plays a key role in the business, in places that customers can see as well as the behind-the-scenes operations.Senior Content Advisor Q McCallum met up with Pat Woowong, Director of Data Science at The Home Depot, to explore how the company mixes their very rich dataset with domain knowledge to employ machine learning deep inside the business.  To frame this, he walked me through the Falloff model and Lead scoring, two projects that his team deployed to address the unique challenges of a company that handles both retail and services.During our conversation, we discussed: understanding where models fit into the bigger business picture; using expert domain knowledge to drive feature selection and feature engineering; the value of process; and, to top it off, what it's like to work at The Home Depot.Other places to find Pat:LinkedIn: https://www.linkedin.com/in/patwoowong/"How THD keeps shelves stocked using ML" (the talk he mentioned during our interview): https://twimlai.com/podcast/twimlai/how-ml-keeps-shelves-stocked-home-depot-pat-woowong/"The Value Proposition for Using ML in Brick-and-Mortar Retail Stores: Home Depot" https://www.youtube.com/watch?v=rF8jtdX-hGoBe part of the conversation and connect with the data science community at DSS Miami Hybrid on September 21, 2022.Book your ticket now.

FNF Unplugged
Part 2: Michelle Korsmo Shares the Importance of a Value Proposition for Association Leadership

FNF Unplugged

Play Episode Listen Later Jul 19, 2022 24:32


As we continue our conversation with former ALTA CEO Michelle Korsmo, who now leads the National Restaurant Association, FNF's Linda Grahovec delves deeper into the importance of association engagement. Korsmo shares what leaders can do to provide value for members, and her task of supporting over 500,000 member restaurants across the nation.

Citizen Cosmos
Microtick, options, cooperative price discovery & fair arbitrage

Citizen Cosmos

Play Episode Listen Later Jul 13, 2022 37:31


This episode of the #citizencosmos podcast features Mark Jackson, the founder of Microtick - a short term options and decentralized price oracle for DeFi built on Tendermint. We have discussed Mark's career journey, his work with exchanges, options, liquidity, price discovery, price manipulation, project values and coding using punch cards. The Microtick project's goal is to provide a globally agreed upon, real-time consensus price - without requiring direct financial coupling to any underlying asset. The project is built on decentralized blockchain technology and the game-theoretical foundation of Schelling points. Mark's Twitter (https://twitter.com/mjackson_mtm) We spoke to Mark Jackson about Microtick and: Options & liquidity Miami conference & Buterin Payment channel Cooperative price discovery Stability of the market Price manipulation & market makers Mark's career Punch cards, coding & EVM Implementation on Ethereum Problems in the Cosmos ecosystem & fundraising DiscoveryDex & stable price mechanism True values of a project The future of blockchains Daily motivation The projects and people that have been mentioned in this episode: | Cosmos (https://cosmos.network/) | Citizen Cosmos (https://www.citizencosmos.space/) | Microtick (https://www.microtick.com/) | Bitcoin (https://bitcoin.org/) | Ethereum (https://ethereum.org/) | ShapeShift (https://shapeshift.com/) | Tendermint (https://tendermint.com/) | HP (https://www.hp.com/ru-ru/home.html) | Apple (https://www.apple.com/) | Fortran (https://fortran-lang.org/) | Franklin Computer Corp (https://en.wikipedia.org/wiki/Apple_Computer,_Inc._v._Franklin_Computer_Corp.) If you like what we do at Citizen Cosmos: Stake with Citizen Cosmos validator (https://www.citizencosmos.space/staking) Help support the project via Gitcoin Grants (https://gitcoin.co/grants/1113/citizen-cosmos-podcast) Listen to the YouTube version (https://youtu.be/OQ0jkQg7Jys) Read our blog (https://citizen-cosmos.github.io/blog/) Check out our GitHub (https://github.com/citizen-cosmos/) Join our Telegram (https://t.me/citizen_cosmos) Follow us on Twitter (https://twitter.com/cosmos_voice) Sign up to the RSS feed (https://www.citizencosmos.space/rss) Special Guest: Mark Jackson.

Millionaire Mindcast
Building Your Business and Customer Loyalty Through Unique Value Propositions and Turnkey Experiences | Shane Mahoney

Millionaire Mindcast

Play Episode Listen Later Jul 11, 2022 56:40


In this episode of the Millionaire Mindcast, we have an amazing guest, Shane Mahoney, the founder, and CEO of Lugos Travel. He will be sharing his thoughts about building your business and customer loyalty through unique value propositions, and turnkey experiences. This and more on today's show so tune in, take notes, Enjoy! Connect with Matty A. and Text me to 844.447.1555  Show Brought To You By: TheRichLifeAcademy.com Episode Sponsored By: TheRichLifeStore.com Questions? Comments? Do you have a success story you would like to share on the show? Send us an email to Questions@MillionaireMindcast.com

Paint ED Podcast
Create a Unique Value Proposition: Ask A Painter

Paint ED Podcast

Play Episode Listen Later Jul 9, 2022 60:28


Your value proposition is the major element of your website that needs testing. In this episode, Nick Slavik addresses industry business insights. And further asks for audience input! What is different about business this year? Economic Indicators -spring rush -the cost of lead acquisition -mobile employment -deferred projects -twitchy-ness of citizens And all of your questions s and topics! Watch the episode on PCA Overdrive PCA Overdrive is free for members. Not a member? Try our 30-day, free trial; $5.99/mo after. Download the app on the Apple Store or Google Play. Become a PCA member

Home Inspector Podcast
Episode 350: Answer Objections to Inspections With Value Propositions

Home Inspector Podcast

Play Episode Listen Later Jul 7, 2022 2:19


A successful home inspector can answer the questions that people may have when deciding whether or not to hire them. And a good website does the same thing. It addresses the concerns and objections people may have about hiring you as their inspector. So you need to give them information that addresses those common barriers.

Citizen Cosmos
IXO world, Internet of Impact, Oracles & Consensus

Citizen Cosmos

Play Episode Listen Later Jul 7, 2022 53:32


In this episode of Citizen cosmos podcast we spoke to Dr Shaun Convey , the founder of IXO which aims to become the internet of impact in the blockchain space. Shaun was joined by Alwyn and Mike - team members of the IXO. The non-profit foundation was formed to research and develop open-source digital technologies for human-scale development and sustainable economic growth. It was founded to build a global digital immune system for humanity. Dr Shaun Convey's Twitter (https://twitter.com/shaunbconway) Alwyn van Wyk's Twitter (https://twitter.com/alwynvanwyk) Mike McCabe's Linkedin (https://www.linkedin.com/in/mike-mccabe-6a78a2146) We spoke to Dr Shaun Convey and his team members about IXO and: Internet of Impact Impact Hub Consensus Cooperation with Opera Bridge between real world and blockchain Oracles & Predictions Services & Efficiency DeFi & ReFi & Financing of the projects Social impact Alphabonds, Impact bonds & Green bonds Benefits of Web3 Implementation of IXO The projects and people that have been mentioned in this episode: | Cosmos (https://cosmos.network/) | Citizen Cosmos (https://www.citizencosmos.space/) | IXO (https://www.ixo.world/) | Opera (https://www.opera.com/) | Facebook (https://www.facebook.com/) | Instagram (https://www.instagram.com/) | Bankless (http://podcast.banklesshq.com/) | Markdown (https://www.citizencosmos.space/osmosis) | Blockscience (https://block.science/) | Cosmoverse (https://cosmoverse.org/) | If you like what we do at Citizen Cosmos: Stake with Citizen Cosmos validator (https://www.citizencosmos.space/staking) Help support the project via Gitcoin Grants (https://gitcoin.co/grants/1113/citizen-cosmos-podcast) Listen to the YouTube version (https://youtu.be/TNtHoevjyBo) Read our blog (https://citizen-cosmos.github.io/blog/) Check out our GitHub (https://github.com/citizen-cosmos/) Join our Telegram (https://t.me/citizen_cosmos) Follow us on Twitter (https://twitter.com/cosmos_voice) Sign up to the RSS feed (https://www.citizencosmos.space/rss) Special Guests: Alwyn Van Wyk, Dr Shaun Conway, and Mike McCabe.

Pathmonk Presents Podcast
Insights into Customer Research & Keeping Your Value Proposition Up-to-Date | Interview with Sally Forsyth from Mesma

Pathmonk Presents Podcast

Play Episode Listen Later Jul 1, 2022 15:42


Providing quality experiences for your customers should be high on the priority list. Mesma gives you world-class quality assurance processes that lead to clear insights and fast decision-making. Marketing and Business Development Manager, Sally Forsyth joins us to dive into who Mesma serves and why they do it best. As part of the business development team, Sally is heavily involved in customer research and works to better understand the customer needs in order to keep their value proposition up to date.

The ERP Organizational Change Journal
Episode 62: Industry 4.0: MES and OEE Value Proposition

The ERP Organizational Change Journal

Play Episode Listen Later Jun 30, 2022 66:59


Citizen Cosmos
Sébastien Couture, blockchain journalism, podcasting & summits

Citizen Cosmos

Play Episode Listen Later Jun 30, 2022 41:49


In this episode, we talk to Sébastien Couture, the co-founder and the host of the Epicentr.tv and Interop podcast. Epicentr.tv is the OG of crypto podcasts, making sense of cryptocurrencies and blockchain since before they became mainstream. Epicentr explores this game-changing industry's technical, economic, and social implications through interviews with founders and builders. They have recorded more than 400 episodes. The Interop is Sébastien's new project. In this podcast, he discusses building the decentralized networks that make up the Interchain with the entrepreneurs and developers. Sébastien's Twitter (https://twitter.com/seb3point0) We spoke to the Sébastien about Epicentr.tv and: Crypto podcasts & podcast recording Sébastien's biography Crypto regulation in France & KYC Transactions & Bitcoin white paper Moving to France How did he get into crypto Money making and the philosophy of the web3 Investments, Interop Ventures, ICO & Bullrun Interop Podcast Validating & Delegating Nebular summit Cosmoverse The projects and people that have been mentioned in this episode: | Cosmos (https://cosmos.network/) | Nebuler.paris (https://nebular.paris/) | Terra (https://www.terra.money/) | DAO (https://en.wikipedia.org/wiki/The_DAO_(organization)) | Interop (https://theinterop.show/) | epicentr.tv (http://epicentr.tv/) | Let's Talk Bitcoin (https://letstalkbitcoin.com/) | Bankless (http://podcast.banklesshq.com/) | Osmosis (https://www.citizencosmos.space/osmosis) | Evmos (https://www.citizencosmos.space/evmos) | ADEN (https://adan.eu/) | Zcash (https://z.cash/) | Stakefish (https://www.citizencosmos.space/stakefish-adoption) | Do Kwon (https://twitter.com/stablekwon) | Juno (https://www.citizencosmos.space/juno) | Interop Ventures (https://interop.ventures/) | BTC (https://www.bitcoin.org/) | Celestia (https://celestia.org/) | ETH (https://ethereum.org/en/) | Cosmoverse (https://cosmoverse.org/) | If you like what we do at Citizen Cosmos: Stake with Citizen Cosmos validator (https://www.citizencosmos.space/staking) Help support the project via Gitcoin Grants (https://gitcoin.co/grants/1113/citizen-cosmos-podcast) Listen to the YouTube version (https://youtu.be/ks7YvKgzDGQ) Read our blog (https://citizen-cosmos.github.io/blog/) Check out our GitHub (https://github.com/citizen-cosmos/) Join our Telegram (https://t.me/citizen_cosmos) Follow us on Twitter (https://twitter.com/cosmos_voice) Sign up to the RSS feed (https://www.citizencosmos.space/rss) Special Guest: Sébastien Couture.

Home Inspector Podcast
Episode 342: One Sentence for a Home Inspector’s Marketing

Home Inspector Podcast

Play Episode Listen Later Jun 28, 2022 4:18


Word-of-mouth marketing works well when you describe your unique value proposition in just one sentence. One simple sentence. A unique value proposition is that sentence that answers the questions: What do you do? Who are you? Why should I hire you instead of the next home inspector? What problem can you solve for me? 

The Shape of Work
#232: Marico's CHRO, Amit Prakash on creating the talent value proposition for the new era of work

The Shape of Work

Play Episode Listen Later Jun 27, 2022 29:56


'Preparation and perseverance are the baselines in career & life to succeed.' - Amit Prakash, Chief Human Resource Officer at Marico Limited.Amit joins us in this episode of The Shape of Work podcast and sheds light on topics such as talent value proposition, employee experience & talent retention. Amit's father taught him how to be successful regardless of the decision taken. And today, he shares it with us: When you have options to choose from, choose them wisely irrespective of what is right or wrong & work towards making it a successful one. He spent a significant portion of his career in the FMCG & has worked for over 20 years with giants such as LG Electronics, ITC Ltd, Delphi Automotive Systems Ltd, and Hindustan Coca-Cola Beverages Pvt Ltd. In this 30-min long conversation, we discuss with Amit:What does the concept 'employee value proposition' hold for Marico in the post COVID Scenario? How can HR leaders enhance employee experience & how to differentiate it between working from home and returning to the office?What are some of the pillars of the Talent Value proposition?How can HR leaders facilitate a people-first organization? How can leaders effectively retain talent while dealing with the Great Resignation?Follow Amit on LinkedInProduced by: Priya BhattPodcast host: Rohan MankadAbout Springworks:Springworks is a fully-distributed HR technology organisation building tools and products to simplify recruitment, on-boarding, employee engagement, and retention. The product stack from Springworks includes:SpringVerify — B2B verification platformEngageWith — employee recognition and rewards platform that enriches company cultureTrivia — a suite of real-time, fun, and interactive games platforms for remote/hybrid team-buildingSpringRole — verified professional-profile platform backed by blockchain, andSpringRecruit — a forever-free applicant tracking system.Springworks prides itself on being an organisation focused on employee well-being and workplace culture, leading to a 4.8 rating on Glassdoor for the 200+ employee strength company.

GameMakers
Sebastian Park on why User Generated Content is the Future of Games

GameMakers

Play Episode Listen Later Jun 23, 2022 38:29


Sebastian Park is a co-founder of the UGC publishing company Infinite Canvas and a venture partner at BITKRAFT Ventures. He was also formerly VP of eSports for the Houston Rockets and co-founded Clutch Gaming. Seb talks about his beliefs on why user-generated gaming is the next frontier for the games industry. SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ - Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio OUTLINE: 0:00 Context and Intro to Seb Park 3:45 Why User Generated Gaming is the Next Frontier? 9:35 How Does UGC Manifest in Games? 12:50 Biggest Opportunity in UGC? 19:25 Infinite Canvas Publishing Model 21:22 UGC Discovery 24:35 Value Proposition of a UGC Publisher 27:10 Examples of Good UGC Creators 33:25 Are UGC Platforms Winner-take-all?

The Fitness Business Podcast
440 The Value Proposition for Educating, Empowering and Inspiring Fit Pros Globally

The Fitness Business Podcast

Play Episode Listen Later Jun 23, 2022 25:22


Join Sarah Pellegrino as she speaks with Amy Boone Thompson, the NEW Owner & CEO of IDEA Health & Fitness Association, about her vision for the association, what to expect at this years' IDEA World Convention, and how they are working hard to provide continuing education to fitness professionals globally! “If there's something you really want, you have to put that out into the universe. I asked for this opportunity and made it a reality.” - Amy Boone Thompson REGISTER FOR IDEA WORLD CONVENTION LAS VEGAS | JULY 20 – 24, 2022

Chit Chat Money
Equinix (EQIX) with Braden Dennis

Chit Chat Money

Play Episode Listen Later Jun 23, 2022 48:58


Equinix is a digital infrastructure company. The company owns the infrastructure that allows other enterprises to operate as efficiently as possible in the digital world. Listen as Brett and Ryan ask Braden questions about the company, its business model, and valuation. Enjoy the show! This episode is sponsored by Quartr, the new way of doing company research. Access conference calls, presentations, transcripts, and more for FREE on your mobile device. Download Quartr on the App Store here: https://apps.apple.com/us/app/quartr-investor-relations/id1552412128  Download Quartr on the Google Play Store here: https://play.google.com/store/apps/details?id=se.quartr.android Subscribe to 7investing with the code "Money" and get $100 off: https://7investing.com/subscribe/aff/4/ Want updates on future shows and projects? Follow us on Twitter: https://twitter.com/chitchatmoney Interested to see more of Braden's work? Find him on Twitter here: https://twitter.com/BradoCapital?s=20&t=txeDD854WWbQae1g8v2RxQ Contact us: chitchatmoneypodcast@gmail.com  Timestamps Equinix | (4:35) Value Proposition | (13:25) Competitive Advantages | (21:11) Disclosure: Chit Chat Money hosts and guests are not financial advisors, and nothing they say on this show is formal advice or a recommendation. Brett Schafer and Ryan Henderson are general partners and portfolio managers at Arch Capital. Arch Capital and its partners may hold securities discussed on this show. Learn more about your ad choices. Visit megaphone.fm/adchoices

Major League Success
Value Proposition to Your Client -Clubhouse Takeaways 115

Major League Success

Play Episode Listen Later Jun 22, 2022 5:37


I discussed value proposition in today's clubhouse takeaways, including what you should do to set yourself apart from other realtors, how to identify all the ways in which you were able to assist your clients, and how to explain this to them during consultations. To learn more, watch my video. If you are having trouble generating clients, let's jump on a call to put a plan in place for your business. Want to learn more about the clubhouse or learn about how Jon can help you grow your business? Schedule a call with Jon @ callwithjon.com https://lnkd.in/eK9vQhNs For more updates please do SUBSCRIBE and hit the notification bell. Click the link below to subscribe http://ow.ly/GKpY50HoY8k https://youtu.be/CKh_Fwg7ipk #realestatecoach, #realestateadvice, #realestateagent, #realtor, #realestatetips, #realestatelife, #realestatecoaching, #realestateagent, #home, #realtorlife, #columbusrealestate, #columbusohiorealtor, #columbusohiorealestateagent, #newagenttraining, #newrealtor, #newrealestateagent

Mastery & Message with Lisa Princic
The one thing that gives us the confidence to launch

Mastery & Message with Lisa Princic

Play Episode Listen Later Jun 21, 2022 17:51


What makes us excited to launch our programs? Many of us think the answer is previous sales - a track record that people will buy from us.  Nope. I don't recommend we base ALL of our excitement on this extrinsic value, because: 1) It's risky. Results can fluctuate and we don't want to ride that rollercoaster.  2) We're not always selling the things we've sold before.  The ONE thing that doesn't have to fluctuate is the belief in our own ability to deliver transformation to our clients.  Knowing that our programs are designed and structured with contents that gets our members into action and success is value we can trust. And it propels us into the unknown, facing all of our doubt and fears to put our gifts out there in the world.  When we have people within our programs who are doing the work, and winning because of it, we feel awesome. So building the structure with just the right amount of content that puts our client and members into action vs overwhelm. And thus keeps us out of overwhelm is the recipe for our own success.  I also share why too much content is actually dangerous and can backfire big time, dispelling one of the most prevalent myths in the membership world - it's all about content. 

Home Inspector Podcast
Episode 327: Perceived Value, Increase Demand, Raise Prices

Home Inspector Podcast

Play Episode Listen Later Jun 16, 2022 6:16


If the perceived value is much greater than the cost, then it's a good decision. Every. Single. Time. So your goal as a business owner is to figure out how to offer potential clients services that have overwhelming perceived value in relation to the costs.

CBI
CBI @10am: Is it time to refresh your Employee Value Proposition?

CBI

Play Episode Listen Later Jun 16, 2022 42:27


In this episode, recorded 15 June 2022, the CBI's Head of Employment Policy, Jennifer Beckwith, is joined by Mark Allan (General Manager Business and Specialist, Bupa), and Diana Rounce (Chief Operation Officer and General Counsel, Qumodo) for an expert discussion on how businesses can develop a competitive employee value proposition in the current labour market. Chaired by Giles Whittell, Editor, Tortoise Media. CBI @10am is a free webinar, recorded live every Wednesday. To watch and listen to previous episodes and to register for future sessions, visit our website at  https://www.cbi.org.uk/cb-10am/

Build With Rob
Simplifying your product's value proposition

Build With Rob

Play Episode Listen Later Jun 13, 2022 30:01 Very Popular


You think you know how to pitch the end user value of a product before you even create it. Then you build a company and go through rigorous testing to zero in on the right messaging to entice customers to try your product. Then you put that message out into market. That's when the real work begins. The consumer reaction may not be exactly what you has hoped. But rather than be married to your original messaging, it's then time to continue to evolve that value prop until it resonates with a larger audience. This goal is to continue refining until it is simple, clear and unique. Rob uses the evolution of Mindright's value prop over the last year since launch as a prime example. To follow the Mindright story from launch day to now, go back and check out these episodes with CEO Chris “Bernie” Bernard: EPISODE 4 https://youtu.be/7HVO7UtWOaY EPISODE 13 https://youtu.be/SboaBN_VmRc Also in this episode, Rob is joined by Amanda Greenberg, CEO of Balloon. She has built a product to make meetings more effective, which Rob has partnered with prior. Rob has some insights about how she could make Balloon's value proposition clearer and more valuable.  Balloon Website: https://getballoon.com/ Amanda Greenberg IG: @amanda.k.greenberg Learn more about this episode.

Citizen Cosmos
Tenderdash, consensus, Merkle trees & efficiency

Citizen Cosmos

Play Episode Listen Later Jun 9, 2022 48:58


In this episode, we talk to Ivan Shumkov and Samuel Westrich, developers of Dash Core Group (DCG) working on Tenderdash aka Dashevo, a fork of Tendermint, Core (BFT Consensus) in Go. Dash has developed a consensus, which is a fork of Tendermint - Tenderdash. Tenderdash handles state transition ordering, block creation and network communications to the platform, while the Dash Platform Protocol ensures the consistency and integrity of the data itself. Ivan's Twitter (https://twitter.com/shumkov) Samuel's Twitter (https://twitter.com/SamWestrich) We spoke to the devs about Tenderdash, and: Traveling & Cultural challenges China & crypto Mt. Gox Volatility & first txs Threshold cryptography Signatures & quorum Tenderdash Metadata & logic Verification & data contracts Data structures & Merkle trees Pizza & blocks Efficiency & computations SDK's & smart contracts Motivation & fun Grandmother & toys Coinjoin App specific blockchains IBC Masternodes Bounties & devs The projects and people that have been mentioned in this episode: | Tendermint (https://tendermint.com/) | Cosmos (https://cosmos.network/) | IBC (https://ibcprotocol.org/) | Dash (https://www.dash.org/dcg/) | Darkcoin (https://darkside.finance/home/) | Localbitcoins (https://localbitcoins.com/ru/) | Mt. Gox (https://en.wikipedia.org/wiki/Mt._Gox/) | Silkroad (https://en.wikipedia.org/wiki/Silk_Road/) | Pornhub (https://www.pornhub.com/) | Google firebase (https://firebase.google.com/) | Cosmwasm (https://cosmwasm.com/) | Mysql (https://www.mysql.com/) | Google (https://www.google.com/) | Terra (https://www.terra.money/) | Do Kwon (https://twitter.com/stablekwon) | Agoric (https://www.citizencosmos.space/agoric) | Venmo (https://venmo.com/) | BTC (https://www.bitcoin.org/) If you like what we do at Citizen Cosmos: Stake with Citizen Cosmos validator (https://www.citizencosmos.space/staking) Help support the project via Gitcoin Grants (https://gitcoin.co/grants/1113/citizen-cosmos-podcast) Listen to the YouTube version (https://youtu.be/CSnnjK4ar1M) Read our blog (https://citizen-cosmos.github.io/blog/) Check out our GitHub (https://github.com/citizen-cosmos/) Join our Telegram (https://t.me/citizen_cosmos) Follow us on Twitter (https://twitter.com/cosmos_voice) Sign up to the RSS feed (https://www.citizencosmos.space/rss) Special Guests: Ivan Shumkov and Samuel Westrich.

Human Capital Innovations (HCI) Podcast
S36E23 - Employee Experience Communication and Employee Value Proposition, with Victoria Dew

Human Capital Innovations (HCI) Podcast

Play Episode Listen Later Jun 6, 2022 36:35


In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Victoria Dew about employee experience communication and employee value proposition. See the video here: https://youtu.be/8MyD5LYeLs0. Victoria Dew, SCMP is the Founder& CEO of Dewpoint Communications, a firm focused on helping people-powered businesses to better communicate with their employees every day, and works with clients ranging from high-growth startups to Fortune 50 companies.​ Her global business experience includes 15+ years of internal communications and engagement expertise. She has served as trusted strategic advisor to dozens of CEOs and executives in a wide range of industries & sectors.​ ​Victoria is highly regarded as a leading employee experience and future of work expert in the communications profession, has published research on the subject, and is a sought-after speaker and facilitator. ​Download our Insights Report: The New Rules of Employee Experience & Communication in 2022 Please leave a review wherever you listen to your podcasts! Check out the Ready for Takeoff podcast at Wix.com/readyfortakeoff. Check out Zapier.com/HCI to explore their business automations! Go to Swag.com/HCI and use promo code HCI10. Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Ranked #5 Workplace Podcast Ranked #6 Performance Management Podcast Ranked #7 HR Podcast Ranked #12 Talent Management Podcast Ranked in the Top 20 Personal Development and Self-Improvement Podcasts  Ranked in the Top 30 Leadership Podcasts Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

THINK Business with Jon Dwoskin
Value Proposition of a Company

THINK Business with Jon Dwoskin

Play Episode Listen Later Jun 5, 2022 19:35


Jon talks with Jose Palomino, Author of Value Prop, about the power of a value prop! Jose Palomino is the creator of the Revenue Throughput System™ and has helped over 100 B2B businesses unlock over $250M in new growth. He is the CEO of Value Prop Interactive, and author of the foundational book, Value Prop. Jose holds an MBA from Villanova University where he teaches MBA candidates Strategic Marketing Management and Entrepreneurial Marketing. He's also shared international speaking platforms with the likes of noted business strategy experts like John Warrillow, Flint McLaughlin, Jonah Berger, and others. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Jose Palomino: Website: https://www.valueprop.com/ Twitter: https://twitter.com/jpalomino LinkedIn: https://www.linkedin.com/in/josepalomino/ Facebook: https://www.facebook.com/ValuePropInteractive/

Culture Factor 2.0
Alexander Amartei: Antara NFT Funded Hollywood Movie Bonus Content!

Culture Factor 2.0

Play Episode Listen Later Jun 2, 2022 104:00


Alexander Amartei is the producer of 'Antara', a Hollywood epic that is the first major movie in history to be funded via NFTs. The Antara Movie NFT by Arabian Camels has ushered in a new paradigm shift that is setting a whole new culture in the world of Hollywood, finance, NFTs and DeFi.This is a bonus chat in Clubhouse where we dove into character development and other juicy detailsCatch my 100th episode with Alexander! https://culturefactor.simplecast.com/episodes/alexander-amartei-antara-the-first-hollywood-movie-funded-by-nftsWebsite for Antara MovieTwitter for Antara Movie Instagram for Antara Movie NFTDiscord for Antara Movie Holly Shannon's WebsiteZero To Podcast on AmazonHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, Clubhousehttps://youtu.be/PKCND4FqGLc#hollywood #nftmovie #movie #community #metaverse #epic #discord #hollywood #producers #character #poetry #film #model #money #era #democratization #antara #defi #arabiancamels #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #nftartist #nftcollectors #eth #ethereum #youtubers #tiktok #instagram #branding #bitcoin #web3 #smartcontracts #bitcoin #community #decentralizedeconomy

Impact Pricing
Memecast #60: Value Propositions are General

Impact Pricing

Play Episode Listen Later Jun 1, 2022 1:50


Your marketing department, your product managers, somebody in your company has probably created value propositions for your products. And I love these. These are great because hopefully we've taken the time to think about the average customer, the generic customer, what's the real problem they're trying to solve. The key for us though, if we're thinking about selling to individual buyers, is each buyer has a different set of problems. Each buyer is looking for a different set of results. What we want to be able to do is understand those value propositions and then query with the buyer where do they really feel the pain, what are the things this buyer is trying to get accomplished? And a great salesperson is able to take the individual customers, or buyers, problems and translate that into perceived value in their minds. We hope you enjoyed this memecast. This impactful insight came from the book, Selling Value, which I wrote to help salespeople win more deals at higher prices. If you have any questions or feedback, please email me mark@impactpricing.com. Now go make an impact.   Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/  

Leading in Color with Sarah Morgan
Redefining Your Employee Value Proposition (Leading In Color - S3, Ep41)

Leading in Color with Sarah Morgan

Play Episode Listen Later Jun 1, 2022 48:34


This is Part 4 of 6 of the Inside The Great Resignation series – and host Sarah Morgan is interviewing author Kourtney Whitehead.    Kourtney has spent her career helping people build high performing teams and reach their individual work goals, from executive searches to talent management to career coaching. She is an author, senior contributor at Forbes.com, and a frequent speaker and podcast guest on the topics of careers, purpose and fulfillment. Her goal is to demystify the pursuit of meaningful work and help you see that it is not a far-off dream, but something quite achievable.    In this episode, Kourtney shares:  the 3 tiers of organizations within The Great Resignation and how to diagnose them how to find the thread of joy & purpose in your career the questions employers should be prepared to answer to gain & keep their talent   Connect with Kourtney through her website, Simply Service (https://simplyservice.org), where you will find links to her social media, her free career downloads, and her book, Working Whole. 

The Wholesale Change Show
MSC Industrial's Reimagined Value Proposition for a Digital World

The Wholesale Change Show

Play Episode Listen Later May 31, 2022 49:08


Tune in now to hear Erik Gershwind, President and CEO of MSC Industrial Supply Co., talk about how the company has reimagined its value proposition, driven digital transformation and learned to build its culture and retain talent in a virtual world. In 2021, MSC rolled out a three-year plan called “Mission Critical” to accelerate market-share gains and earn a higher return on invested capital. The company has transformed its sales force from focusing on spot buys to delivering on new, more complex and high-touch solutions that help customers achieve higher levels of productivity, profitability and growth. MSC is adding value deeper in its customers' organizations while simultaneously expanding the portion of its sales that come through digital channels. In our conversation with Erik, we walked through MSC's journey and asked him what he's learned along the way.

Double Your Sales Now!
Bloom Your Company's Value Proposition Story For Quantum Growth with Kathleen Hustad | QRE225

Double Your Sales Now!

Play Episode Listen Later May 31, 2022 38:13


We all use stories every day, all day whether it be on a personal level just for fun, to offer a clearer explanation, provide entertainment and or sell a product or service. But do your stories create impact, draw people in and keep them coming back for more? My guest on this week's show Kathleen Hustad helps purpose driven health care companies stand out from the crowd by refining and co-creating stories that will stick with their prospects and set them apart from the crowd. If you are ready to put together your own impactful story, then listen in to hear Kathleen share her step-by-step business model canvas that will help you outline your big pillars and hone in on your value proposition. Together, let's create the story that will have you and your offers standing out from the crowd. Ursula's Takeaways: Intro (00:00) Meet Kathleen (6:38) Stand Out From The Crowd (9:43) The Art Of Storytelling (13:26) Value Proposition Canvas (19:09) Outside Perspective (24:02) Higher Calling To Make A Difference (30:37) Value Space Company (35:29) About Kathleen Hustad Kathleen created Bloom44 because she has been recognized as one of the top handful of marketers with the ability to dig deep, uncover what makes products and services unique and share that story with prospective clients / investors.She thrives on collaboration and helping socially minded healthcare companies grow their top line. Kathleen believes in helping her clients grow, their innovative products reach more people and as a result, make the world a better place. In addition to being an expert storyteller and knowing the healthcare industry inside and out, she is a wife, mom and partering to make her community even better.The causes she cares about are children, envorimental conversation, human rights and economic development of historically underserved communities. Connect with Kathleen Website: https://bloom44.com (https://bloom44.com) LinkedIn: https://www.linkedin.com/in/kathleenhustad (https://www.linkedin.com/in/kathleenhustad) LinkedIn: https://www.linkedin.com/company/bloom-44 (https://www.linkedin.com/company/bloom-44) FREE GIFT: https://bloom44.com/ (https://bloom44.com/) About Ursula Mentjes  Ursula Mentjes is an award-winning Entrepreneur and Sales Expert. She will transform the way you think about selling so you can reach your revenue goals with less anxiety and less effort! Ursula specializes in Neuro-Linguistic Programming and other performance modalities to help clients double and triple their sales fast.   Honing her skills at an international technical training company, where she began her career in her early twenties, Ursula increased sales by 90% in just one year. Just 5 years later, when the company's annual revenue was in the tens of millions, Ursula advanced to the position of President at just 27.  Sales guru Brian Tracy endorsed her first book, Selling with Intention, saying, “This powerful, practical book shows you how to connect with customers by fully understanding the sales process from the inside out. It really works!” Ursula is also the author of One Great Goal, Selling with Synchronicity and The Belief Zone, which received the Beverly Hills President's Choice award.  Her Podcast, Double Your Sales NOW, is available on iTunes, iHeartRadio and other outlets.  Ursula also serves as Past Statewide Chairperson of the NAWBO-CA Education Fund and Past President of NAWBO-CA. She is the recipient of the SBA's Women in Business Champion and a recipient of the Willow Tree's Extraordinary Example and Extraordinary Entrepreneur Awards, the NAWBO-IE ANITA Award, chosen as PDP's Extraordinary Speaker, PDP's Business Woman of the Year, the Spirit of the Entrepreneur Awards Finalist and the President's Lifetime Achievement Award from two Presidents.  She has shared the stage with bestselling author Loral Langemeier, Les Brown, Tom Antion, Lisa Nichols, Giuliana Rancic...

HBS Managing the Future of Work
Wholesale upskilling: Walmart's workforce value proposition

HBS Managing the Future of Work

Play Episode Listen Later May 26, 2022 31:18


Businesses are getting strategic about skills building, focusing on what they and their employees need to reach their respective goals. As the largest private employer in the U.S., Walmart is looking to influence the direction of education and training, from basic skills through post-secondary credentials. Joe Fuller welcomes Lorraine Stomski, Walmart's Senior Vice President of Enterprise Leadership and Learning. 

The New Wave Entrepreneur
EP121: How To Find Your Unique Value Proposition (UVP)

The New Wave Entrepreneur

Play Episode Listen Later May 21, 2022 29:00


The idea around a unique value proposition is: can you do something different or better than your competitor in order to create a new customer? What are some ways to stand out? Often the first solution is to compete on price, but this may not be the best strategy. There are multiple vectors for achieving differentiation that may work much better: brand, quality of service, variety of service and more. In this Saturday Q&A, Daniel breaks down some pro-tips for determining your UVP.  ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

The Fitness Business Podcast
434 The Value Proposition for Quantifying Your Impact with Ashley Ziegler

The Fitness Business Podcast

Play Episode Listen Later May 19, 2022 27:21


Ever wonder how you can turn your health club into a health hub?! Join host Sarah Pellegrino as she speaks with Ashley Ziegler from EVOLT 360. We'll talk all things body composition, analytics, marketing, recurring revenue, and how you can monitor your members' body composition data to quantify the impact you're having on your fitness community!

I Love You, Mana
Core Value Propositions & Battle for Baldur's Gate Spoilers

I Love You, Mana

Play Episode Listen Later May 19, 2022 82:36


We break down Commander Legends Battle For Baldur's Gate spoilers. Typical ILYM preroll precedes spoiler talk and atypical ILYM STRATEGY TALK precedes preroll. Timestamps (00:15) Core Value Proposition Strategy Meeting (12:40) MEAT (16:22) Belly's International Audience Report (19:30) The Incident (31:30) Mailbag (39:00) Tor's Confession (40:20) Fool Us (41:05) Pig Royalty (48:25) Cold Open (52:12) Battle For Baldur's Gate Spoilers *MEA CULPA* Belly apologizes for his audio quality this episode--there was another software interfering with his mic input that he only discovered in post. I did my best to repair it...sorry!!! Follow us on Twitch! twitch.tv/iloveyoumanatv twitch.tv/bellytelevision ILYM Plugs: Mike Lester's Upcoming Shows: https://linktr.ee/Justmikelester Patreon: https://www.patreon.com/iloveyoumana/ Discord: https://discord.gg/VeVs3g2 IG: https://www.instagram.com/Iloveyoumana/ Twitter: https://twitter.com/ILoveYouMana ILYM Theme: dmoon Outro: Neel Ghosh Editing: Micah/Belly

Steve reads his Blog
Let's Talk About Funnels

Steve reads his Blog

Play Episode Listen Later May 18, 2022 8:13


In my 20-plus years in this CRM business, I have seen my share of "Funnels". Lead Funnels, Sales Funnels, Delivery Funnels, every kind of business-related funnel you can think of, I have probably seen it. From what I have witnessed, most businesses have no idea how to use them effectively. So, let's talk about Funnels. The Numbers Game One of the most significant areas I see where customers are consistently missing the mark is in their Sales Funnels. While at the same time tripling their investment in Lead Funnels. The logic seems to go like this; if we currently convert 5% of our Leads into Sales, we just need 10X more Leads. As if somehow, by dramatically increasing the size of a pile of crap, the smell will improve. But, logical as their argument may be, the math does not hold up in execution. If your sales process is working as hard as possible to convert 5% of your Leads, multiplying what gets thrown into that process by ten will not result in a 10X sales increase; more likely, your conversion rate will plummet. And, by the way, multiplying your leads by ten is not cheap or easy to do either. Fixing the Right Problem Don't get me wrong; Leads are vitally important to any business. But creating a waterfall that you are only capturing a bucket from is more than a waste of money and energy; it could actually be hurting you. If 95% of your Leads are not buying, then something is broken, and shoving more people down a broken path is like shooting a bullet into the head of each of those missed opportunities because they are now dead forever. Today you seldom get a second chance. What is a Healthy Conversion Rate? That depends on many factors, varies widely by industry, and actually starts with your Lead Funnel. Wide funnels will capture a large number of non-prospects. Why do they click or call when they are not valid candidates? Who knows, boredom, bots, etc.? Either way, they are a waste of your resources. This is a common technique employed by many marketing/SEO agencies, creating a wide funnel so they can point to how many leads they generated to justify the continuation of their services. But the number is not important if you only convert a small percentage of them. There are three possible reasons that you are not converting more. Either a) your value proposition is crap, b) your leads are the wrong people, c) your sales funnel sucks, or a combination of these. Your Value Proposition Your perception of your Value Proposition is irrelevant, it is something seen through the eyes of your Prospects, and even highly qualified Prospects will each view it differently. How hard is it to sell your product or services to a qualified lead? If it is too hard, there is something wrong with your value proposition. If it is too easy... there is also something wrong with your value proposition. I am not a buyer of whatever you sell, so having the right value proposition is on you to figure out. Your Leads are the Wrong People Congratulations, if how much money you throw away was the measure... you're winning! Unfortunately, no amount of unqualified Leads will fix a Conversion problem; instead, it compounds it. This leads us to the real issue. Your Sales Funnel Sucks The good news is that you are not alone; the bad news is that you are failing to convert 95% of your leads. Effective Sales Funnels are elusive things. This is probably why so much money is shoveled into increasingly wider lead funnels in an attempt to overcome the real problem, but it just masks it at best. Too many people think that their Lead Funnel IS their Sales Funnel, which means they are missing a Funnel. In most businesses, Marketing, whose job is to create leads, and Sales, whose job is to close them, are related but completely different things. Sure, one thing "should" feed into the other, but the skill to get someone to click on a Google ad, for example, is a different skill than getting that someone to buy. But they are directly related in that the person creating the leads can make the conversion of that lead easier or harder depending on their skill. For most B2B and many B2C organizations, a seller will take over at some point, and a "Sales Funnel" will ensue even if it does not actually exist. Suppose you don't have an official Sales Funnel that has been thoughtfully developed. In that case, you actually have a unique unofficial funnel for each salesperson based on their personal knowledge, skill, and history. This is also why you see such a wide disparity of close ratios across your sales team. Building a Sales Funnel First, do you need a CRM to have a Sales Funnel? A Sales Funnel, like a Lead Funnel, will need some steps. Too many people try and skip having any steps other than "get the prospect on the phone a close them!". But the 1960s are ancient history, and selling today requires more sophistication and finesse. Just getting that prospect on the phone is no easy task now. A logical, systematic process will generate much higher success, and modern CRM solutions are purpose-built for this. If you feel like CRM solutions are too expensive or complicated, you can check out RapidStart CRM to build your Sales Funnel. It is possible to build a Sales Funnel by mirroring the steps and process of your star sellers unless all you have are mediocre sellers. Either way, a good Sales Funnel should start before the Lead Funnel ends. To be proactive, you have to know what is coming, what context they are coming in from, and what they have already been informed of before their arrival in your Sales Funnel. CRM solutions can also be utilized to build and track Lead Funnels, making this visibility much easier. Reactive Sales Funnels always have lower success. A good Sales Funnel can make both your stars and your mediocre sellers better. Automation You may have heard the terms "Sales Enablement" or "Sales Automation"; they are popping up a lot lately. A Sales Funnel is also at the center of these, and varying "Automation" is layered over the Funnel. Applying "Automation" to steps where it makes sense throughout your Sales process can accomplish many things. Among these is a consistency of process. Once you have a working Funnel that generates successful outcomes, you will want to replicate that motion consistently, and nothing is more consistent than automation. Automation is also "instant", so your process commences immediately when triggered, which is something many customers seem to like. Automation can also multiply the capacity of an existing team, meaning you may not need to hire, and you may be able to shed some dead weight. You have to be certain that your Sales Funnel works before you automate it, or you could automate yourself right out of business. Summary Funnels are not generic, although my advice here is. Effective Funnels will be unique to every business, so, unfortunately, I can't provide a step-by-step guide in a blog post that would do much good for you. If I tried, it would not be the proper Funnel for you and could cause more harm than good. But, a firm that builds Sales Funnels all the time, like my company, Forceworks, can help you if you need it.  

Bokeh - The Photography Podcast
#564: Brand: Is it Personality or Value Proposition? - Lisa Aihara

Bokeh - The Photography Podcast

Play Episode Listen Later May 17, 2022 62:31


Surprisingly, having an affinity for Sesame Street can be a great way to market your business. But it's all up to how you can turn that interest, or any part of your brand personality, into value for your clients! In episode 564 of The Bokeh Podcast, we have our amazing returning guest, Lisa Aihara, join us to talk about branding and how to find a balance between presenting personality and value proposition. Tune in for advice on defining both your personality and the value of your brand and how to effectively market your brand to potential clients through your website. The Bokeh Podcast is brought to you by Photographer's Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Do you think there's a reason why photographers follow brand style trends? (10:16) Why is "filling your cup" as a photographer important when the industry is about serving clients? (15:55) What does "being who you are" mean to Lisa (19:25) When people only read a website for 55 seconds, do we have time to communicate our personality effectively on our website? (32:50) Where's the balance between personality and value proposition? (36:40) How can the stage a business is in can affect the level of priority you give to personality vs value proposition? (40:30) Ways to bring personality and value proposition to your website (45:00) 1. Look at your website analytics 2. Use story prioritization Recommended Tools for Website Analytics (46:30) - Google Analytics - Instagram Insights - Squarespace How to use stories to communicate and connect with clients on your website (56:18) Links: https://www.charitywater.org Lisa's Previous Episode 550 ellettestudio.com instagram.com/ellettestudio nathanholritz.com photographersedit.com squarespace.com heap.io

Citizen Cosmos
Willy Ogorzaly, values, DAO's & the best day ever

Citizen Cosmos

Play Episode Listen Later Apr 29, 2022 40:41


In this episode, we talk to Willy Ogorzaly, head of decentralization at the ShapeShift DAO, governing one of the oldest non-custodial exchanges, which allows users to trade crypto. ShapeShift gives you zero-commission crypto trading, and you always stay in control of your crypto private keys. Willy's Twitter (https://twitter.com/WillyOgo) We spoke to Willy about Shapeshift, and: DAO's & memes CEX vs. DEX DeFi & financial sovereignty Community, values & market cycles Fox chain, airdrop & the interchain MLE, MVP & progressive decentralization Motivation, values & goals Staking, yield & laser eyes Maximalism, the best day ever & bounties The projects and people that have been mentioned in this episode: | Tendermint (https://tendermint.com/) | Cosmos (https://cosmos.network/) | IBC (https://ibcprotocol.org/) | ShapeShift (https://shapeshift.com/) | Thorchain (https://thorchain.org/) | Ethereum (https://www.ethereum.org/) | BTC (https://www.bitcoin.org/) | Gitcoin (https://gitcoin.co/) | Giveth (https://giveth.io/) | Mt. Gox (https://en.wikipedia.org/wiki/Mt._Gox) | If you like what we do at Citizen Cosmos: Stake with Citizen Cosmos validator (https://www.citizencosmos.space/staking) Help support the project via Gitcoin Grants (https://gitcoin.co/grants/1113/citizen-cosmos-podcast) Listen to the YouTube version (https://www.youtube.com/watch?v=fTuE0cDQo0U) Read our blog (https://citizen-cosmos.github.io/blog/) Check out our GitHub (https://github.com/citizen-cosmos/Citizen-Cosmos) Join our Telegram (https://t.me/citizen_cosmos) Follow us on Twitter (https://twitter.com/cosmos_voice) Sign up to the RSS feed (https://www.citizencosmos.space/rss) Special Guest: Willy Ogorzaly.

Traffic Tube Secrets Podcast
Your "Value Proposition" To Become Number One In Your Niche (Overnight)

Traffic Tube Secrets Podcast

Play Episode Listen Later Apr 28, 2022 12:24


What a week it's been with Elon Musk buying Twitter for 44 billion dollars... (What!!)This got me thinking about how he got there from right back when he started PayPal back in in 2000 with his own unique 'value proposition'. If you apply what you know to something new and get some results you can literally take this to the market and scale into the millions... Who know's maybe even 44 billion one day?? (well, we can all dream).Claim your 100% FREE Google Ads -  http://ClaimFreeAds.comPrivate training  -   https://www.iservefirst.com/More on my YouTube channel -  https://www.TripFunnels.com/Sub

Culture Factor 2.0
Alexander Amartei: Antara the First Hollywood Movie Funded by NFTS

Culture Factor 2.0

Play Episode Listen Later Apr 27, 2022 53:45


Alexander Amartei is the producer of 'Antara', a Hollywood epic that is the first major movie in history to be funded via NFTs. The Antara Movie NFT by Arabian Camels has ushered in a new paradigm shift that is setting a whole new culture in the world of Hollywood, finance, NFTs and DeFi.Questions:Let's talk about that paradigm shift!Starting with Hollywood and the making of a movie, can you share the difference between the classical model of making a movie and the NFT model. And would this be considered fractional NFT's?Will this provide both democratization, making it available to all, and decentralization, making it accessible to all? And possibly explain DeFi here too!I believe the magic is in the utility and the roadmaps for projects. How did you build out these features and perks? According to your road map, you have utilities like Ferrari's and gold bars, how are you able to do this?Are you single-handedly building the Discord community and fundraising?What measures are you taking for those not interested in discordWill you be acting in the movie as I noticed from your profile you love fencing, horses and horseback archery?Left field question: Could an AI model replicate your movements and have it played out in the movie?Character development, hero, victory and poetry is discussed. Influencers and A-ListersSpeed of innovation and cost of creating a movie.Is there a goal date to begin production? And will you only begin once all NFT's have been sold?Website for Antara MovieTwitter for Antara Movie Instagram for Antara Movie NFTDiscord for Antara Movie Holly Shannon's WebsiteZero To Podcast on AmazonHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, Clubhousehttps://youtu.be/PKCND4FqGLc#hollywood #nftmovie #movie #community #metaverse #epic #discord #hollywood #producers #character #poetry #film #model #money #era #democratization #antara #defi #arabiancamels #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #nftartist #nftcollectors #eth #ethereum #youtubers #tiktok #instagram #branding #bitcoin #web3 #smartcontracts #bitcoin #community #decentralizedeconomy

Business RPG
Ep 57 Value Propositions with Joe Ponds

Business RPG

Play Episode Listen Later Apr 22, 2022 54:53


What is it that your customers or audience walk away with as an end result of your product or service? Can you verbalize it? Can you verbalize it in a couple of sentences or less?Today you are going to hear from Joe Ponds, a return guest and lead generation expert. Joe is a master of helping businesses find leads for potential customers, recapture lost revenue, and in helping them come across as clear and clean in their communication with other clients and business professionals.I asked joe to come back on to discuss the concept of the "value proposition".I have talked about it before in past episodes but Joe does a much better job of explaining it better than I ever could. Connect with Joe on Linkedin Call him 813-541-3994 Business RPG is a show where you can learn from successful nerds and find tools you need for your nerdy business/project. Follow me on Instagram @BuisnessRPG. Connect with me on Linkedin here.COFFEE, COFFEE, COFFEE!!!!! Support the podcast and buy a bag of Coffee.https://shoproastedriches.com/pages/coffee-exe?ref=RPGMusic: NEW HORIZONS by Lesion X | https://soundcloud.com/lesionxbeatsMusic promoted by https://www.free-stock-music.comCreative Commons Attribution 3.0 Unported Licensehttps://creativecommons.org/licenses/by/3.0/deed.en_USb

The Fitness Business Podcast
429 The Value Proposition for Rebounding with Recovery Spaces

The Fitness Business Podcast

Play Episode Listen Later Apr 21, 2022 31:07


Join host Sarah Pellegrino as she speaks with Joan Geb