Poolside Boss

Are you stuck in a loophole of creating free content and giving away as much free and valuable information as possible? If this strategy is not working for you, tune in to find out why!

Running a business can sometimes feel like an emotional rollercoaster. I've had to veer courses several times and now once again with the NEW poolside Boss. How has running a business affected you?

Episode #26 The Overworked Entrepreneur by Tanya Ganian

Now I was reluctant about doing a podcast on storytelling in this early stage of podcasting. This is podcast episode 26 and I feel like it’s almost too early to talk about story telling just yet. The art of storytelling is big. There’s just so much to say and cover that one podcast can’t do it.

Creating passive income is the dream life. There is nothing, absolutely nothing more appealing to me than money being generated through my business while I’m sitting on a beach watching my kids play or running errands.

Whether you're a writer or not, you need to write to sell anything online. In this podcast, we cover a few tips and tricks that will help you write better copy for social media marketing.

Traditionally, the process of branding involved creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Today, this is a very simplistic definition.

Want to monetize on Instagram? The best way it start a themed account. Even if you own another business or another account, themed accounts are a great way to generate traffic, interest and cashflow to your primary business. Join me on today's podcast and start making more money on social.

Every sales funnel has 4 stages and each stage should cater to a buyer's specific mindset. Join me in today's podcast as we go through each funnel stage and the mindsets they should target.

If you’re on Instagram to build your business, and you should be, then this list will help keep your account focused and engaged with your best prospects. Join me on today’s podcast as we go through the 10 Dos and Don’ts for Instagram Business Accounts.

Have you always wanted to sell something online but never thought you had anything to sell? This podcast is for you. Finding What to Sell Online is an exercise podcast that will help you generate 15 ideas as a starting point for an online business. A cheat sheet to help guide you along the exercises is also available at tanyaganian.com/19

"It's complicated" - Is that your answer to people when they ask you what you do? Then this podcast is for you! If you have a service based business and you find it hard to describe what you do because you offer so much, then it's time you get laser focused and pick a specialization. Join me on today's podcast where we tackle the pros and cons of being a jack of all trades and a master of none.

Making the decision to take your side hustle full time is a serious one. To minimize the risk and stress involved you should make sure you have 4 essential components before ever considering quitting your day job. Join me in today's podcast and find out what you need lined up to make your side hustle your main gig.

How do you avoid giving up, burning out and complete overwhelm when you have to give 100% of everything to succeed? You don't have to settle for moderation to have a balanced life. You can cut yourself some slack and give yourself permission to exhale with my 90% Rule.

e I can honestly say I'm almost completely off my desktop and solely use my phone for business. It wasn't an easy transition. Finding the perfect apps to replace my favorite softwares has been a huge challenge. Join me on my podcast as I talk about the top 5 instagram apps I use on nearly everypost.

Gone are the days where you first need to build a prototype and then hire a focus group. Today, social media gives you the opportunity to start with the focus group first and develop a winning idea before ever breaking the mold.

Starting a business takes just about as much patience as watching a lemon seed turn into a fruit. Exercising patience in business is the key that will lead you to success. Join me as i talk about the benefits of a slow growth in business and how my lack of patience cost me the career of my dreams.

The makings of a poolside boss goes beyond working by the pool with a laptop. Being your own boss also means much more than just being self-employed. Join me on my podcast where I discuss how and why i became a poolside boss and what is the number one most important thing to be a successful poolside boss ( - and no, it's not knowing how to swim).

There are things we tend to do as business owners that reflect on the value of our products and services and in turn undercut our profit and growth. I know i'm guilty of all three things and I often have to stop myself from repeating them over and over again. Join me in my podcast and let's look over the 3 things we do as business owners that undercut our value.

Are Websites Dead? If social media gurus are making you wonder whether you still need a website than this podcast is for you!

The way to your biggest goals are through your obstacles. How to identify them and how to resolve them will guide you along your path to success.

When we’re creating a business, we tend to put a lot of thought into our branding and our logo and spend months building the perfect website and hours over the perfect 4×4 meme but most of us don’t spend a single moment construction our unique value proposition.

We’re a few weeks away from the new year and a whole new set of goals and aspirations intended to catapult us toward new heights. For most of us, the same resolutions will once again reappear in the slim hopes that maybe this year they’ll finally be conquered before once again succumbing to their inevitable fate.

When I first started my web design agency decade(s) ago, I didn’t expect to learn one of the coolest magic tricks of my career: How to predict who will succeed and who wouldn’t. I mean EVERYONE I met wanted to succeed.

Choosing the right client avatar is probably the most important piece in your business puzzle. The client avatar will shape how you sell and how you marketing your products and services. All of your marketing material and sales effort will be created to reach your most ideal client.

Finding great employees is not an easy task and probably one of the biggest challenges you’ll face as a boss. As you grow your experience, it becomes easier to sort through great talent and passion but it doesn’t always start off that way.

In this podcast, i cover 5 niches that need web design services. If you're new to the industry and are looking for a niche to target, this podcast is a great addition to the 5 Niches article.

Here's a cautionary tale of how self-sabotage could be holding you back from moving forward. It doesn't take much brain power to turn valid reasons into excuses not to do something and it's usually laced with inner fears. At every level of business, mistakes are made. It's our job as entrepreneurs to learn from them and tread forward.

Wecome to our first podcast EVER. Very chill, very amateur - so very short.