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Data is the new currency. The data you collect about your prospects and customers in digital business is similar to making a personal contact in your offline store location. To interact with a person who comes to you "digitally" is however different than in a face-to-face contact. Being therefore ready and having tools in place is crucial. To collect, save and use data about your customer equals to remembering a unique feature about someone who visits your store. If you don't have any email marketing solutions, simply google "email campaign." I mention a software called "MailChimp" (for disclaimer -> we don't have any affiliation with them, it's simply one of the mostly used mailers). Email marketing tool will help you to harvest data and then automate email campaigns that will be sent to them automatically upon their subscription. Use mailer to provide value before you present your offer. Practically, in your email campaign that could be composed of a sequence of 10 emails, use the first 4 emails to provide a value and make the 5th one your sales pitch (present your offer). Every time you send your email, a certain percentage of people will be interested in buying from you. Keywords: 1. Data is the new currency. 2. Your business has more money than you think. 3. Hidden treasure of email address. 4. The easiest step to digitize. 5. The first digital step.

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