Podcasts about Mailchimp

What actually happens when you get a lead? Where do they go? This week we're pulling back the curtain on one of the most common (and overlooked) questions in real estate: what do you do with a lead after you get it? Whether they came from an open house, a sign call, a referral, or your kid's holiday party, every lead needs a place to live, and it's your job to keep track of them so they don't fall through the cracks. In this episode, we walk you through exactly what we do with our leads and the systems we use to stay organized. From Katy's one-sheet paper planner to Alissa's Trello board, we share real-life examples and offer simple, do-able ideas you can start using immediately. NEW TRELLO VIDEO!!! You'll hear about: The difference between an email list, a prospect list, and your database How to decide who goes where How Alissa uses Trello to track leads from pre-approved to ghosted (C is for Crickets!) Katy's buyer lead sheets and weekly activity sheet Why you don't need a fancy CRM to keep up with your leads The one question to ask yourself before adding someone to your database Easy email ideas to stay in touch with cold leads How to track social media connections without being creepy This episode is your friendly reminder that you don't need a perfect system—you just need a system. We'll help you figure out the one that actually works for you.  

Are you using Mailchimp and want to run Facebook and Instagram ads to your lead magnet, but the setup feels confusing?‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I walk you through how to track leads correctly using the Meta Pixel (even with Mailchimp's limitations), why it's important to have a separate landing page just for your ads, and how to tag ad traffic so you know what's actually working.You also learn why you shouldn't deliver your freebie on the thank you page and how changing that one step can boost your email open rates. Plus, I show you how to set up Event Manager so you can track leads properly and make smarter decisions with your ads!Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

Welcome back to the Christian Business Advantage podcast! I'm your host, Alyssa Avant, and today we're continuing our May series, Email Marketing Reset — all about refreshing and strengthening your email marketing strategy.This week's episode is all about how to switch email service providers without confusing or losing your audience. Whether you're feeling stuck with your current platform or you're reacting to recent changes (looking at you, MailChimp!), this episode will guide you step-by-step through making a smooth and strategic transition.Here's what you'll learn: ✅ How to properly back up your list before switching ✅ What to do with automations, tags, and templates ✅ How to communicate clearly with your subscribers during the change

“It doesn't feel like work. And it's only possible because you guys have spent your hours on the edit. That's why I work with Seven Million Bikes Podcasts.”(THIS EPISODE WAS CREATED IN 3 HOURS!!)I talk to Radim Malinic — creative director, TED speaker, six-time author, and host of the Mindful Creative Podcast — about how launching a podcast changed his business forever.Since January 2024, Radim has released over 140 episodes, grown his audience, and turned his podcast into a lead-generation machine — all while working just four hours a day across multiple businesses.We cover:How podcasting helped him land clients across his design, publishing, and coffee companiesThe biggest workflow mistakes people make (and how to avoid them)The tools that save him hours every week — Calendly, Riverside, Claude, Mailchimp, and moreWhy quality audio is a non-negotiable in 2025How he's using his podcast to write his next book — liveWhy guest booking and editing should never be DIY if you're running a business10 reasons to start a podcast for your businessBuild your brand through storytelling – It lets you share your vision, values, and voice authentically.Reach new clients and generate leads – Radim mentions converting guests into clients.Network with high-level professionals – You get to “pull up your chair to the big boys' table.”Create content at scale – With an efficient system, you can produce multiple episodes quickly.Increase credibility and authority – Being a podcast host positions you as an expert.Support other business efforts – Radim aligns podcast themes with book launches.Turn complex ideas into conversations – Helps share nuanced thoughts in a human way.Boost visibility without paid ads – Leverages word-of-mouth and organic discovery.Easy integration with newsletters and email marketing – Radim connects his show directly to a 7.5k list.Repurpose conversations into products (books, consulting) – Radim is writing a book “live” from episodes.If you're a business owner still on the fence about starting a podcast — this is your sign.

Welcome to a brand-new series on the Christian Business Advantage Podcast! I'm your host, Alyssa Avant, and this month we're diving into an Email Marketing Reset—a fresh start to help you clean up, level up, and better connect with your audience through email.In today's episode, we're talking about a critical question: Is it time to switch your email service provider? I've recently helped several clients make the move, and with major updates from platforms like MailChimp and ActiveCampaign, it's something you might be considering too.You'll learn:5 key signs it's time to switch email platformsCommon pain points like rising costs, missing features, and poor deliverabilityHow to choose the right email tool based on your goals and budgetA comparison of MailerLite, ConvertKit (now Kit), and ActiveCampaign—and who they're best forPlus, I'll share questions to ask yourself before you make the move, and preview a special free checklist coming next week to help you transition smoothly.

Shopify MailChimp Landing Page and Lead Capture Published (audio only workflow)Publishing landing page with lead capture form. Used Shopify with MailChimp app. I'm still needing to tweak and edit such as at least 1 page in addition to the home page on the landing page. And editing the MailChimp demo page, which is the second page that pops up automatically after the lead capture (at least at the current time). I'll then need to learn what type of form I'll use for the analysis opt in. Then I might create a screen recording of an analysis form being filled out if I do decide to keep the demo page.

In this FinPod episode, we discuss how startups approach funding, growth, and risk differently from established companies. From venture capital and bootstrapping to unit economics and financial modeling, learn the core strategies behind building a scalable business in uncertain conditions.We explore real-world case studies highlighting what differentiates successful startups, including Amazon, Airbnb, Shopify, and Mailchimp. We also examine the risks behind failed strategies from companies like WeWork and Blue Apron, showing why financial discipline and adaptability matter more than ever in early-stage finance.If you work in FP&A, corporate strategy, venture capital, or are part of a fast-growing startup, this episode will help you navigate growth metrics, funding rounds (Seed, Series A, B, and beyond), and the key financial decisions determining startup survival.Subscribe to FinPod for deep dives on startup finance, corporate modeling, and actionable insights for modern finance professionals.

MailChimp Lead Capture Workflow (live audio only, elements, font sizes, formatting)

A special sponsored episode of the Design Better Podcast It's a tough job market out there right now for designers and other creative technologists. Many of us are wondering if there are other ways we might be able to use our skills, and some of us are considering an entrepreneurial path. Our guest today has done just that. Marco Suarez has had an impressive career in design, but took an interesting turn into entrepreneurship. Marco started his career as a graphic designer, became an art director at Mailchimp (where I had the pleasure of working with him), was product designer at Etsy, and the design systems lead at InVision, where we both worked with him. But in addition to design, Marco had another passion: coffee. In 2015 he started Methodical Coffee, in Greenville South Carolina. In 2019 Marco left his full time role in tech to focus on the business, and now Methodical has 3 cafes in Greenville, and ships coffee across the United States. We also partner with Methodical on our own Design Better Coffee (and as you'll learn in this episode, we have a brand-new Design Better Tea). We speak with Marco about the story of his transition from design to coffee entrepreneurship, how it felt to leave the world of tech, and how he applied his design skills to starting a business. Marco Suarez is the co-founder and CEO of Methodical Coffee, a specialty coffee company based in Greenville, South Carolina. With a background in digital product design, Marco transitioned from a successful career in tech to building something tangible—spaces where people could gather and connect over great coffee. What began as a shared vision among friends evolved into a thriving business, with three cafes, a roasting operation, and a new headquarters dedicated to innovation and community. Over the past decade, Marco has navigated the complex challenges of scaling a capital- and labor-intensive business, from hiring and HR hurdles to financial strategy. Drawing from 20 years of experience as a designer, he brings a rare blend of creative vision and business acumen to the role of founder. Passionate about creating exceptional customer experiences and sustainable business models, Marco continues to advocate for the powerful intersection of design and entrepreneurship. Learn more about Methodical Coffee

Sponsored by; Dalia: https://www.dalia.co/rectechcrm Jobcase: http://jobcase.com/hire Intuit Inc. the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced it has signed an agreement to acquire GoCo, a leading provider of modern HR and benefits solutions for small and mid-market businesses. With GoCo, Intuit will deliver a comprehensive Human Capital Management (HCM) solution to help businesses hire the right employees and manage their workforce effectively, all in one place. https://hrtechfeed.com/intuit-to-acquire-hr-platform-goco/ SAN DIEGO — HelloSky (formerly Skyminyr), the only talent intelligence platform purpose-built for the executive search industry, today announced the close of a $5.5 million oversubscribed seed round. The raise includes participation from Caldwell Partners, Karmel Capital, True Capital Partners, Hunt Scanlon Ventures and prominent angel investors from Google and Cisco Systems. https://hrtechfeed.com/hellosky-announces-5-5m-seed-round/ HireClix, a recruitment marketing services company, launched JobFlow SEO, a recruitment marketing technology solution that enables organizations to optimize their open job postings and be easily found on Google and other search engines. https://hrtechfeed.com/hireclix-launches-jobflow-to-imprive-employer-job-posting-seo/ NEW YORK — Greenhouse, the leading hiring platform, today announced the appointment of its new Chief People Officer, Paaras Parker. With over 15 years in HR leadership in retail and technology enterprises, including industry-leading companies like Kroger and Macy's, Paaras brings extensive experience growing high-performing people teams, building strong workplace culture, and navigating an ever-evolving workplace landscape. https://hrtechfeed.com/greenhouse-software-welcomes-new-chief-people-officer/ LinkUp released their March job numbers report; The number of active job listings rose slightly by 0.4% to 7.31 million in Q1 2025, following a steep 8.3% decline in Q4. While modest, this uptick may reflect early stabilization efforts as firms cautiously resumed hiring. https://hrtechfeed.com/u-s-job-postings-up-slightly/  

Shopify Lead Capture (slow workflow, free MailChimp trial app)

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Neel Schivdasani a product manager in the AI division at Automattic, about the integration of AI into WordPress.com. Neil discusses his background and the development of an AI website builder designed to simplify website creation for users without technical expertise. The conversation covers the evolution of AI in web development, the challenges faced, and future enhancements. A live demonstration showcases the tool's user-friendly features, emphasizing its potential to democratize web publishing. The episode concludes with a discussion on user feedback and the collaborative spirit of the WordPress community.Top TakeawaysThe AI Website Builder Lowers Barriers for Non-Technical Users: The builder is specifically designed for people who don't know what WordPress is, or who feel overwhelmed by traditional website tools. It's aimed at helping individuals quickly create a professional-looking site without needing to learn plugins, themes, or complex design tools. The assistant guides users through content creation, layout choices, and even image sourcing.A Major Intelligence Upgrade is Coming: Neel teased an upcoming “step function” increase in intelligence for the assistant. This includes improved reasoning, contextual awareness, and the ability to understand abstract commands. Future iterations will allow users to describe desired layouts or functionality in natural language, and the assistant will generate the appropriate code or configuration—bridging the gap between vision and execution.Commerce and Custom Layouts Are on the Roadmap:The team is working to support broader use cases, especially eCommerce. The assistant will eventually be able to understand what a user is trying to sell, recommend necessary plugins (like for payment or shipping), and configure stores accordingly. Users will also soon be able to generate specific layouts (e.g., “2x2 image grid with a CTA button”) just by describing them.It's Not Replacing Developers—It's Growing the Ecosystem: There's pushback from some developers, but Neel emphasized this tool isn't meant to replace them. Instead, it's about helping people who wouldn't otherwise be able to afford or access web development. It gives them a starting point, and ideally, they'll grow into more advanced needs—eventually hiring developers or agencies.Mentioned In The Show:AutomatticWordPress.com/AIMailchimpCursorLovable

Link to the free VIA Character Strengths SurveyAccess for $27 to Barney & Flow monthly portal Courtney Starkey is currently hosting guided hypnosis every evening live on her YouTube channel to connect with animal wisdom. That's a lot of value for free!Telepathy Tapes, podcast and YouTube channelUPDATE

Imagine turning casual event interactions into lifelong patient relationships.In this episode of the Ground Marketing Series, we dive into a complete, actionable framework for dentists eager to expand their practices. I unpack the art of pre-event planning, setting intentional goals, and constructing an irresistible activation kit. Drawing on wisdom from marketing legend Seth Godin, we learn that storytelling lies at the heart of effective marketing. We'll cover the essential roles within an event team— the magnet, the messenger, and the connector—each playing a crucial part in generating and nurturing potential patients.We'll discuss hands-on tips for booth presentation and interaction strategy. Learn how captivating signage and engaging team activities can drive your booth traffic through the roof! This episode brings to light the importance of crafting messages that avoid clichés and resonate with potential patients. Discover key metrics to gauge your event's success and develop an adaptable, scalable marketing system that ensures no opportunity slips through the cracks.What You'll Learn in This Episode:Strategic steps for effective pre-event planning for dental practices.The pivotal roles each team member plays in a successful marketing event.Techniques for creating engaging, memorable booth experiences.Essential do's and don'ts to maximize your event's impact.The art of immediate lead follow-up and team evaluation post-event.Insights into metrics and tools for tracking and optimizing marketing efforts.Get ready to transform community events into powerful marketing victories—tune in now!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Sponsors:CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestackCallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Start a free trial today! Don't forget to mention The Dental Marketer sent you!) callrail.comOryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! thedentalmarketer.lpages.co/oryx‍Other Mentions and Links:‍People:Seth Godin‍Groups:Chamber of CommerceRotary Club‍Tools:EventbriteGoogle FormsJotformMailchimpActiveCampaignGoogle SheetsAirtableCareStackCallRailOryx‍Businesses/Brands:Invisalign‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: leveraging community events for maximum impact. This is gonna be the step by step guide to making an unforgettable impression. At local events and converting it into real growth. Now, community events aren't just about handing out freebies. They're a powerful system for relationship building, trust marketing, and establishing your practice as the go-to in the neighborhood.Seth Godin said, marketing is no longer about the stuff you make, but the stories you tell. But here's the kicker. To win at these events, you need more than a table and smiles. You need smart systems, a team with purpose and follow up that drives revenue. I cannot tell you how many times I've gone to events where I'm either just an attendee or I'm a vendor.it's almost like a pet peeve of mine where I see so many things going wrong. It feels like, oh man, this, employee who's hereis the wrong employee. You're doing the wrong things. You're just not feeling it. And you can see the mistakes.You can see almost the opportunities lost in every single minute almost,not just every single interaction, every single minute that they're there. So this episode. Definitely it's gonna be a, game changer for you because you're gonna realize a lot of things that maybe you've been doing wrong or a lot of things that you could be doing better.Now this is real data why this works. 43% of patients only visit the dentist once a year. 27% go twice a year. Events help turn rare visitors into loyal patients, okay? They see you, they talk to you, they engage with you, they interact with you. They're more likely to go with you. 59% of dental practices rely on front desk staff for marketing.Your team needs training to represent you well at community events, so it's not just like, Hey, let's all go out. The whole team has to go out. They need to be trained. 77% of patients prefer online booking, but only of practices offer it. So your event setup should promote real time scheduling.Don't let it get lost in the weeds where maybe you are booking people on the spot, maybe you have a specific software right, and you're booking them on the spot, on the iPad, and then you book them. And then you notice when you get back to the office, it's triple booked double book, and it's not cohesive.Don't lose people like that because I cannot tell you how bad it will be if you have to call that lead back and say, Hey, you know, the time you booked doesn't work. Can I put you in another time? First you gotta get them on the phone, try and find them, try and reach them, right? But you most likely will.And then from that point on, gotta convince them to, to change. So no email marketing, ROI is 44000%, It's huge. Capturing emails at events is high value. If you can capture phone numbers or even text them even better, right? So here's a step-by-step guide, step one. This is crucial pre-event planning.This is the foundation phase, so choose the right events 90 days in advance if possible. Easy breezy. How to do this. You look for events where your ideal patients already gather. You look at PTA meetings you hear word of mouth where they're going, they're doing.Farmer's markets, events in the Chamber of Commerce calendar and the rotary, club calendar, school health fairs. You just ask for events, right? A lot of apartment complexes have events, community center, senior homes. You can even use platforms like Eventbrite Facebook parent groups, Facebook groups in your community.And like I said, chamber of Commerce right now, here's a pro tip. If any of these events, you decide, Hey, I really want to go to them, try to attend first as a guest. Observe the crowd flow, the booth engagement and the vibe before you commit. And then you can go. A lot of the times in the ground marketing course, I teach you how to do this and how to actually get fantastic referrals and partnerships, but new patients without ever participating in an event.Meaning like without ever being a vendor, you're just there. But if you're like, oh my gosh, the booth engagement is fantastic, we gotta be here, we gotta support. Yeah, definitely continue to pursue that. Right now you wanna set clear measurable goals. So example targets. These are examples, right? I want to collect 75 emails or 75 contact information.I wanna book 15 appointments on the spot. On site, and I wanna generate 200 plus impressions in the community. That means 200 plus people know about us, we've handed out. Something specific to them, they know about us. And then now you wanna work backward from your goals. Reverse engineer. If your team can engage 20 people per hour, plan your booth design game, call to action accordingly.Okay? You wanna design it that way? It doesn't just happen that way. For example, let's just say it's a huge event and only one person's available and they're going, they're setting up, they're doing it all. They're at the booth, they're talking. right?You're not gonna get everything that you want. You're not gonna get 200 email contacts or contact information or 200 leads because it's just one person. So you gotta, adjust accordingly. Now, you wanna design portable activation kit. The whole system for this, the actual layout, pictures and everything is in the ground marketing course.Like I'm gonna tell you right now, you don't need flash. You need systems that trigger interaction and capture data. That's it. I've never been too over the top or over fancy with it. I've seen a ton of boots like that, and that's great. That's fantastic. But in this episode, you're gonna hear what's most important and what you need to invest more in on than being off lash right now.What you're gonna want in this portable activation kit is branded tablecloth and banners. With your logo, maybe a game if you like, right? Like a spin to win or a Plinko board. IPads with intake forms, It can have Google forms or jot forms or a signup sheet. I still do the signup sheet, but it's up to you, You can have the iPads with linked to your practice management software. I know Cares Stack and orx do it fantastically. Great booking portals on there. Then obviously lead magnets, right? Pre kids, dental, emergency guides, or all the freebies you want to give out that are in there, hygiene kits, information flyers, things like that.So that's step one. Okay? The pre-event planning Phase A, you're gonna choose the right events 90 days in advance, if possible, or just in advance, right? You don't wanna go on the calendar and say, oh, snap, there's an event tomorrow, let's make it happen. No. Take time to plan ahead. B, set clear and measurable goals crucial.Have to have measurable goals. Never once did I go out and say, let's just see how many people we sign up. No, in the moment, you're gonna be like, oh, you know what? This is not that good, or whatever. You're gonna get in your head and you're gonna just sign up. Five people. You gotta have clear, measurable goals and say, okay, you know what?From here we're gonna do 75, and that means you're gonna put in the work to get those 70 fives while you're there. Right? Be set. Clear measurable goals. See design a portable activation kit, like I told you, cable tablecloth, banners, maybe a chair if you like. spin the wheel, whatever freebies you wanna give out, and something to sign up people on.Okay, step two is the booth strategy. So make it magnetic. This step is all about stopping people in their tracks. Creating a magnetizing presence and turning curiosity into conversations. Most booths are background noise. Yours should be the events gravitational center. So what you wanna have is a solve a local pain point with words that actually work.I'm gonna give you three examples of what not to say anywhere in the booth. Hey, we're accepting new patients. No. That's so long ago. Don't ever use that again. Two, come get a free toothbrush. Nope, throw that out. Three. General and cosmetic dentistry. Throw that out. These are vague, they're overused, and they don't spark emotional or practical urgency.You want to craft micro messages that solve actual local problems. For example, could be a pediatric practice. You can say. Somewhere in the booth, right? Struggling to get your kids to the dentist without a meltdown. Ask about our no tears visits. Why this works. It uses parents' pain point tantrums, and stress.It includes emotional relief. So no tears. And it's specific. It's not generic. Here's a cosmetic example. Want to boost your confidence before your next big event. Ask about our mini smile makeovers. Same pain points that attacks the next one. Busy parent example, no time for dental appointments. Ask how we get families in and out under an hour.Boom, ate and insurance neighborhood example. Confused about your insurance. We simplify it and yes, we take yours. Boom. This one right here, members have used, I got this one from members. Fantastic. I'm gonna say it again, confused about your insurance question mark. We simplify it and yes, we take yours and the exclamation point that one does fantastic.And you can have like a sandwich board in front of your booth and have that on there, right? These examples, these sayings. Now pro tip, print your core message in large text or on your banner, right? And have every team member memorize and repeat it naturally. So have these banners with these messages on there as well.But like, what I like to do is to have a sandwich board, right? Just in case it changes up. I don't have to get a new banner for every little thing. Now that was a right. A, is solve a local pain point with words that actually work. B. Grab attention within three seconds. Why? Well, The average event goer decides in under three seconds whether or not to approach your booth.So you must stack the deck in your favor with visuals. Motion, sound and simplicity. Use a high visibility game, right? Why? ' cause movement plus potential reward equals attention. Examples are spin the wheel, right? Each wedge is a prize. Maybe free whitening, something specific In one of our live ground marketing workshops that we had this past month in March, 2025. We dove deep on incentives. So if you're a member of the ground marketing course, definitely go check that out. But that is gonna be an episode for later on. In the ground marketing series.Now you can discuss the incentives with your team. See what you want to give best Plinko board, right? It's nostalgic, it's fun and easy to brand with dental punts. you can do a mini basketball hoop or ring toss. These are especially effective for family events and kid heavy areas. Now the signage above the game should read the incentive.The incentive only, Not all these instructions, not the name of your practice and everything you do. No, just win free whitening, spin and win. Everyone gets something. Play for a free gift, right? That's it. That's all it should say. Important point here is to display what prizes are available.are drawn to visible rewards. Keep them attractive, but within budget. Whitening, goody bags, water bottles, gift cards, whatever you decide as an incentive, have that out on display. Have standing team members outside of the booth avoid the mistake of sitting behind the table. Always. Instead, place the magnet.A few steps in front of your booth. Now I know what you're thinking. What is the magnet? We're gonna discuss that a little bit further down. On the roles of who they are. But the magnet is someone, it's a person you wanna put them out and about, right? Train them to use eye contact, hand gestures toward the game prizes, and an enthusiastic opener.Something like this. Hey there. Hey, grab whatever you want. It's all free. The one that works the best, the one that I always use hands down, never fails is, Hey, grab whatever you want. It's all free, and that's it. I just stay quiet after that, and then they come and then boom.The further out a person stands without blocking walkways, the more psychological welcome they create. That's a pro tip. You can use t-shirts with a hook as well. These are walking, talking billboards. Don't just put your logo, use a question or statement that invites curiosity. Here are examples that you can use to put on your t-shirts.Ask me how we make kids love the dentist. Ask me about free whitening Fridays. I can get you out of pain fast. Your smile deserves this. Those are examples, right? Or like I said, you can do the Medicaid example one. And yes, we do take yours, right kind of a thing with insurance. So assign different shirt slogans to different roles.There's gonna be three specific roles, and we'll discuss that in a little laterin this episode. Now the three second layering formula to ensure people engage with your booth within three seconds. This is it. There's a visual element, and then I'm gonna discuss the purpose. So the visual element, bold banner, purpose.Communicates core offer or pain point. Visual element. Motion game purpose creates eye catching interaction. Visual element, a friendly greeter. Purpose builds trust, initiates engagement, visual element, branded t-shirts. Purpose reinforces message and makes team approachable. Visual element giveaways displayed purpose creates curiosity and visual incentive.Now, the common mistakes to avoid is too much text on signage. Keep it short. Five to seven words max per message. That's including the sandwich board. Passive team members who wait for people to approach. Oh my goodness. This is, I had a. Dime for every time I saw this, this is a humongous mistake.Passive team members who wait for people to approach do not be that person. Do not have anybody like that on the events. Okay? Third, boring swag. Ditch the basic stuff sometimes unless it's branded and bundle it with a compelling offer, right? But remember, whenever it's at a booth, you want it all.Decompartmentalize. You don't want everything in a baggie. Convenience is not the name of the game When you're at an event, the name of the game is for them to come and chat and sign up, That's what you want them to do. You don't want them to just grab a little baggie and go and say thank you and buy.You want them to be there and shop around, talk, and then finally over cluttered tables with no clear flow. So you don't want it to be over cluttered. You want to have a system in your table. In the ground marketing course, I show you exactly how to do that with just a regular hygiene kit.I don't do anything over the top or too flashy. Now, there's been many, many great examples of this, but I'm gonna give you an example of a member of ours. It was at a local PTA carnival. It was a pediatric dental office, and they use a spin to win, no cavity club prize wheel. T-shirts said, no meltdowns, no tears.Just smiles. And a team member who shouted, You wanna win something your kids will actually love? That's all they said. Hey, win something your kids are actually gonna love. Come on in. Come on in. They collected 112 contact information, so point of contacts, 112, booked 27 appointments immediately, and had a 74% show rate over the next two weeks.All from one. Afternoon. That's just one afternoon. That's amazing. So that's what you wanna do when it comes to be right. Grab attention within three seconds. Now here's the key C rolls and flow. This is the, that you're gonna have for the events. It's your triple threat event team. So instead of calling everyone helpers, give them roles with clear purpose.The first role is The magnet. Where are they gonna be? Right outside of the booth. Right next to the booth. They're just not really standing right behind the booth the whole time. They could once in a while, but they're outside of the booth and their role. Is just to say hi to everyone in the most bubbly way.Attract and invite foot traffic, right? Their script. Get ready for this. If you can write this down, it's, Hey, grab whatever you want. It's all free. And that's it. That is their script. the work that they're gonna have to do honestly is hold themselves back from saying too much. Because that can kill the curiosity of the event goer.All you wanna say is, Hey, and then wave your hand, right? Like If you can see, if you're watching this on YouTube, you can see me wave my hand. Hey, grab whatever you want. It's all free. And then point to everything that's free at the booth that's it. Have them draw closer to be like well, what's all for you?What is all you're not gonna answer? That they're gonna answer that themselves with their eyes and when they go to the booth. So that's it. That is the script. Hey, Grab whatever you want. Come on over here. It's all free. Don't, oh, and the toothbrush is free. And then the floss is, no, don't do any of that.Just say it's all free. And then have them come over. That's it. And you get the next person. The next person. Right Now the next role, the next person. Your team is the messenger. They are inside the booth. Okay. I like to say that instead of behind, but they're inside the booth. Their role is to have these conversations, answer questions.If somebody's in there, like opening their mouth and saying, why do I have sensitivity here? Can you see? And then they're engaging, their role is signing people up. Also, the magnet could be signing people up too. Just in case it gets too busy. That's why I say they're outside of the booth sometimes.But if they see that the booth is popping and it's packed, now the magnet has to go behind the booth and sign people up while the other person is talking to everyone else, right? They're engaging with the person. So the magnet kind of has two roles. They have to have their eyes on that booth.Now the messenger, their role is to educate, answer questions and point visitors to sign up. Hey, yeah. what we're doing this month is we're signing up everyone, blah, blah, blah, blah, blah, right? This month we decided to partner up with this business, and what everybody's doing is they're giving us their name and number, and I personally will give you a call.What's your name? And then you continue to sign them up. That's the messenger's role. They're behind the booth. Honestly, everybody in your team should probably never be sitting down, even, even in a lull, right? they're standing, they're engaging, they're doing things.So that's the messenger. Remember now you have the magnet. They're outside of the booth. The messenger is inside of the booth, and now you have the third team member. The connector, okay. Their role, they are walking around the event to the vendors, to the other vendors. Their role is to build relationship with the vendors, the organizers, the schools, the small business owners, every other booth there.And the people who are in charge of the event. Their role is to get their business information to sign people up on the spot. 'cause remember those people the, at the booth, the vendors at that booth, they're most likely not walking around. You have someone walking around, you have someone signing them up.You have someone collecting their business information, building rapport so that tomorrow you can go to their place of business and get the rest of the employees to sign up, maybe do a lunch and learn, maybe have some type of collaboration or program that you can do just for them. That's your role. Okay.The connector's role is to go out to the vendors and sign up the vendors. 'cause most likely they're not your patients, so they can come on it. And then you're collecting their business information so you can go to their place of business and execute more strategies, ground marketing strategies, and build great partnerships with those businesses.So there's three, right? The magnet just outside of the booth. The messenger, they're inside of the booth and the connector, they're walking around. Creating partnerships with the other vendors and the organizers. Got it. Awesome. So then step three is you're gonna offer a design from freebie to the front door.So your goal is not just to give things away, it's to trigger interest, build reciprocity, and create momentum that gets people to book, show up and become long-term patients. This step turns the booth from a passive branding tool into an active patient convergence system. So a, you want to create a compelling ethical incentive.Forget free cleanings, right? It's overdone, undervalued, and invite slow commitment window shoppers. Instead, craft layer tiered offers that feel exclusive and valuable requires something in return. And reinforce the long-term value of your practice. Now, I'm gonna give you an example. This is for adults.The offer could say, Hey free first Invisalign session and take home whitening kits, Or you can say Free smile consultation. Plus take home whitening kits. Then you can put on the bottom. It includes examine x-rays, custom smile assessment and a whitening kit must attend appointment rate and then continue why it works.Whining is seen as a cosmetic bonus, not a fix. It also positions your practice as cosmetic forward and modern, and it's easy to tie in with Invisalign or SMILE design conversations for kids. Your offer can say, join our no cavity club. The entry into your monthly, quarterly raffle prizes, could be like toys, ice cream, gift cards, electric toothbrushes, right?So that's part of the no cavity club. You always get prizes and then you also get free dental prize bags, right? Branded floss stickers and cool kids swag, all that other stuff. So your enter to win in a raffle all the time if you're part of the No cavity club, to win a huge prize. And then you're also, get, you know, like hygiene kits.But. Rebrand it, call it something different. That way it feels more exclusive and it works because parents love recognition programs for kids. It adds community and reward structure and it gets families emotionally invested, inre care and return visits. A pro tip for this is display a poster at your booth with last month's winner and a real kid photos with permission of course, that always works when you actually have proof, right? Hey, this is the last month's winner. Especially if it's a community event. People will, Hey, I know that kid goes to, he's my best friend, right? Or all these things, they'll feel more inclined or families. You can offer a smile makeover giveaway.One entry per household. One winner gets a full consult with digital smile design and bonus prizes for all entries, right? Small gift bags. Et cetera. Right? And it works because it's aspirational. People love the idea of a transformation. You collected dozens or hundreds of leads and create cross selling into whitening, ortho, and cosmetic options whenever you do a raffle.Real quick, I wanna mention something. Don't ever have just one winner. Everyone should win something, right? So always plan that you want people to come in. Not just give you a bunch of names and numbers and say, oh man, they all wanted to win, but they didn't make everybody a winner. Now with, visuals, the offer type and the suggested sign copy, this is how it should stay on your booth, right?So let's just say you're offering whitening. You should say, Hey, free whitening with your first visit. Ask us how. The no cavity club kids can win big. Join the No cavity Club today, right? Smile makeover. Want a new smile? Enter our makeover giveaway. Make these signs bold, easy to scan in under eight words, right?Don't make it too wordy. You can add scarcity and urgency. Even the best. Offer false flat without psychological triggers, scarcity and urgency. Create fomo, which drives people to act now instead of later. So you can have a whiteboard or a flip chart at the booth nine Invisalign spots remaining.13 whitening kits left today. You can even have a countdown timer on an iPad screen and say, next free whitening session giveaway is in five minutes. Right? People will, wait at your booth until they can be the first one to do it. If you do catch them waiting to be the first one to do it, make them feel like a VIP and say, Hey, you know what?You ain't even gotta wait. I got you in right now. Are you gonna be available Monday? I'll even put you on the schedule immediately. Boom. You'll make them feel special, important, and they're gonna show up no matter what. And you can also have a physical prize board, right? Cross out slots as people win or book, right?Oh, we only have 12, 10, 11, 13. And verbally, you can yell out, you know, we only have 10 whitening kids left, so grab one while they last. The smile makeover drawing closes in two hours and turn out to be included. We only block five Invisalign day specials each month. You want one right. And it works because it makes them feel exclusive. Not everyone gets this. You're one of the few. It's simple. It's super easy. It takes 30 seconds to sign up and scarcity, only a few left. Once they're gone, they're gone. And you got one. This trifecta bypasses analysis paralysis and motivates decision making on the spot, even from skeptical attendees.So that's gonna be fantastic to utilize. Now, here's the key. Mainly one thing post event follow up. This is where the ROI is made. This is one of the final steps, you wanna segment and nurture leads within 48 hours. So sort your context right from hot. Those are the ones that are booked or very interested to warm.They were curious or maybe they weren't committed and then cold. They just entered a raffle. Now tools you can use is,a lot of our members use Cares Stack or orx or their practice management software right, to see the appointment follow up. You can definitely use that. I know Cares Stack and Orxsponsor the podcast. So if you ever needed a couple months for free to utilize them, definitely go in the show notes below. It's not gonna be in the first link in the show notes below, but scroll a little bit down you can click on their deals that they have for you if you are interested in.Cloud practice management software, an all in one cloud practice management software that a lot of our members utilize that they can just put on their iPad and then they can schedule on the spot. So it's pretty fantastic. You can also use MailChimp or, an email system, like Active Campaign or anything like that.You want to use these tools to know, okay these, are booked appointments. Cool. Awesome. And then these were other people that just entered for a raffle and they're cold. Or maybe they're warm and you wanna retarget. So post event recap, right? Maybe you're saying We met 150 plus amazing families this weekend.If we missed you, our event special is still Available. Click below to book. You want to do that? Send it out to your actual cold leads and maybe even send it out to some of the patients you haven't seen in a while that you know, they're in their community because this will make them curious.See what it is, what are they doing? Oh man. What was the special that was happening at the event? Oh, cool. They're participating at the community. So now you're not just targeting, the people who were at the event. You're also targeting people who you haven't seen in a while. So definitely do that, and then you can use the same photos and text or emails so they recognize your team and so forth.Now, for hot leads, call within 48 to 72 hours. I mean, As quick as possible. Offer a warm, friendly touchpoint and a clear call to book if they haven't booked yet. So that means if they signed up, they put their name, number, and you said, I will personally give you a call to get you on the schedule this week.now's the time to call them. Be warm, friendly, and then get to the point. Just give them options. Don't say when are you available? No. Give them options one to two that they can schedule. Now, step five. Here's the big major part you wanna measure and optimize. This is gonna to be everything for you.This is the difference between a random act of marketing and a repeatable system that builds wealth. Community events are only profitable if you can measure exactly what you gain from them. Identify what's working and scale it and eliminate what's not, and save time, energy, and money. track these metrics.Every time without exception, you need to quantify both the top of funnel, that means leads and engagement, and the bottom of funnel appointments and production. Here's what to track. Okay? Leads collected. So total number of new contacts. Who gave you permission to follow up? That means emails, phones, or booked Both Total and source. So if they were booked at the event, track it. If they were warm, they gave you the info, track it. If they were only raffles, track it. Like I said, you can use Cares Stack or Orx their forms that you can use directly on iPads or if you want, you can sync Google Forms to your CRM, right?But tag the event source. So these leads are trackable in future campaigns as well. So that's number one. Leads collected, track it, two appointments booked. Number of appointments scheduled on the day and within the following seven days. So breakdown by onsite bookings, maybe let's just say it was 20 post event bookings via email or text message.And then you wanna track the show rates. Why this matters. This is your true conversion rate. Don't just measure interest. Measure action. Like I tell you before, your practice management software, they may let you segment by source and measure, show rate versus no shows and then revenue generated.Now this is within 60 days total treatment, accepted and paid from patients who came from the event. You don't want to wait six months to evaluate ROI look at hygiene visits, emergency treatment, accepted whitening, or ortho starts, and follow up family bookings. Set up event lead as a referral source in your practice management software, and then run a report after 60 days with that filter.Right now, cost per lead, the formula is total event costs, plus number of quality leads. So example is, let's just say the booth fee was $400. Materials is $300, the total 700, but leads collected was 105. Cost per leads are $6 and 67 cents.Why this matters? It helps you compare this event's efficiency against others. Other things as marketing such as ads, mailers, et cetera. Sometimes you don't have to, majority of the time, I wanna say at least like 80 something percent, you don't have to pay for a boothymaterials, you're gonna get them anyways to hygiene kit in the ground marketing course.I show you exactly how to do all of this just with hygiene kits. Your cost is super low. What I just said right now, the example the booth V $400 materials 300, that's a lot higher. That's a lot higher than I've, ever really done. But we're taking it there because I want you to see the potential.five is return on investment, right? So the formula for the ROI is revenue minus cost. Divided by cost. So the example is revenue generated is $4,000. The cost was $700, like the example we said. So 4,000 minus 700 divided by 700 equals 4.7. So 470% was the ROI. Now this matters because you'll know exactly which events to repeat, which to drop, and which to scale with confidence.Not every event is gonna be a banger. Some events are gonna be like, okay, you know what? We did get a good amount. It's good to, for us to continue that, you know, every quarter and some events are gonna say, oh my gosh, we have to do more. We have to invest more. And that, that we've gotten an incredible amount.Let's back them up. Let's see if we can create our own event with them. And then some events are absolutely fantastic, but they only host 'em once a year, right? Like employee benefits fairs or school events and things like that. But at least you know it's fantastic.The ROI is great and you're locked in for years and years to come. Tool options, right? You can collect these leads with an iPad, Google Forms or Cares Stack, right? Appointment tracking, like I said, you can use. Your practice management software, if you're looking for a new one, like I said, cares Stack and nor sponsors our podcast.So definitely check them out. You get an exclusive discount, and you can check 'em out for free too. Revenue by Source. You want to collect reports right on your practice management software, the metric ROI tracking. You wanna use custom Google Sheets or Airtable or just a way to collect the ROI and then dashboards.You wanna have insights so you can do that with. Your practice management software. I know if you have Cares Stack, I think it's smartview. And then orx is Orx Insights. But you can utilize whatever practice management software you want to utilize,something that will help fantastically with the leads collected appointments booked, the revenue generated.An easy way to track this you can use a software called CallRail. their new sponsor for the podcast. And they're fantastic at what they do. So for example, they have call tracking conversation intelligence. So they transcribe all your calls. And something I think is cool is they convert assist, so they convert leads with AI powered next steps.Coaching and follow up messages. So they'll literally highlight, okay, they were looking for this is a trend we see that all the leads want in the community. Or maybe my tone wasn't the best or what I said, I fumbled here a little bit too much. And that's what caused them to be disengaged in the conversation on the phone or whatever.Right? But primarily they track. lot of great things. So I would definitely use them when you can, not only to figure out how many leads are coming in, where they're coming in from, if they booked appointments, but at the same time see the conversation, see the trends and so forth. And then on top of that, you know, you can track everything else.So if you want, you can check them out for 14 days for free. So what I would do is on your next event that you have coming up, enroll for the 14 days for free. Then after that in your debriefing meeting, okay, let's look at the hot leads, look at all the data generated from Call rail and see where you guys are.if there's any cracks leaking, where you can glue them when it comes to answering the phones converting them, getting them in the practice and so forth. And how many leads came in. I mean, Call role makes it super easy. But definitely I'm gonna put a link in the show notes below if you wanna.Check them out. They help with everything like that, with ROI, tracking, appointment, tracking leads, collection, even improving your front office skills and phones, right? So, Yeah, I do that. Check out CallRail or if you want, you can use Google Sheets or whatever practice management software, system you have, and try to, you know, maneuver it that way.and the key is to debrief after every event. So within 24 to 48 hours of the event, gather your team for a 15 to 30 minute huddle.This is where all the magic happens. This locks in wins, identifies flops and builds your repeatable event engine. Ask these seven questions. What worked extremely well? Not what worked. What worked extremely well? Scripts, offers, games. What got the most attention? Did the magnet, the messenger, the connector shine?Who shined the most? what worked extremely well? Question number two is what flopped or fell flat? Was there a prize that wasn't exciting enough? Did anyone get confused about the offers? Three. Did people understand our messaging immediately or did we need to explain things over and over?Four? Was there any downtime? Track the busy times or slow times, right? For future booth placements, sometimes it's a popping event. Where you decided to set up is not popping. It's not that good. It's in a dead spot of the event. So that's something to keep in mind. Was there any downtime? Five. What questions came up repeatedly from attendees?This reveals content gaps you can fix with signage or handouts. Six. Did any tech or process slow us down? iPad glitches. QR codes didn't load. You know, you wanna fix that immediately. And then seven, how did each team member feel in their role? That's probably one of the most important because they're gonna be your main ones, right?For this whole thing to be successful. So they have to feel super comfortable. And then you wanna build a post event template and you can use a format. Now we do have this format in the ground marketing course. It's for all our members. So if you're remember and you're listening, definitely go check out that format.Download the post event template so you can use it, utilize it all the time. And go from there. If you're not part of the ground marketing course, definitely enroll. I'd love to see you in there. You can go in the show notes below. It's the first link in the show notes below, and you can check out everything that's inside of the course and we continue to add to it all the time.But you wanna continue to do this, track it. Do a post event huddle, repeatable growth engine. That's what this is gonna be. Once you do this three to four times, you'll have a playbook of top performing offers. You'll have a refined booth strategy and a trained team that knows how to execute without micromanagement, and most importantly, you'll have a predictable new patient system.Awesome. So if you have. Any questions or concerns, please feel free to reach out to me on this. But the best way to reach out to me, especially with ground marketing, is being a member of the Ground Marketing course. You can go in the show notes below, click on the first link in the show notes below to check out more, and roll into the course and see everything we have to offer you.And thank you so much for tuning in. I'm excited to see you in the course. And for the next episode. It's ground marketing at schools. What you need to know, we're gonna discuss how to approach schools and offer value to teachers and parents. Alright, thank you so much for tuning in.We'll talk to you in the next episode.

Lords: * John * Tyriq * https://oddobject.zone/ Topics: * "Is it harder with twins than with one?" "I wouldn't know." * Would it be neat or terrible to live on a supercontinent * That X-Files episode when Scully scanned an alien artifact in a grocery store's bar code reader * When I Am Among The Trees by Mary Oliver * https://cih.ucsd.edu/sites/cih.ucsd.edu/files/cfm/When%20I%20am%20among%20the%20Trees%20by%20Mary%20Oliver.pdf * Dippin' Dots except each dot is a tiny burger Microtopics: * Pouring a glass of water and leaving it for your future self to discover later. * What Jim used his mailing list for before Mail Chimp shut in down. * Discussion things. (Not topics.) * Trying to do a bit and the person you're doing s bit to does a bit back and now you're doing two bits. * Raising a couple of outliers. * Children who have learned how to run but have not yet learned not to run into the street. * You're already making dinner for one twin, why not feed the other one too? * Raising a child with your tired adult body. * Is it bad for twins to always be together? * A/B testing your twins. * Getting Minecraft pajamas for the kid who keep talking about Minecraft. * It's like Legos but there are monsters. * Running Doom in Minecraft redstone at four hours per frame. * The continents being spread out like s badly peeled orange. * Flying around in the Aluminium Falcon. * Pangaea vs. Panthalassa. * A small bird that digs into your bag and eats your food and it's not afraid of you because it has no predators. * Wooly Rhinoceroses, Land Sharks, and * A little guy in a world that's too big for him. * Playing Counterstrike and always picking the map where you are a mouse in a gigantic kitchen and all your friends hate it * The katamari getting bigger but the prince stays the same size. * Finishing your book about mice knights before you realize you're writing a children's series. * The breadth of fiction about sapient rodents. * Inner-Continental Gigantism. * Finding a reason to offscreen your lead actress. * Why Scully uses a different text editor to write her reports in every episode. * What does Scully do with the dog she adopted? * What happened to alien abductions? * A very powerful spice and making an entire meal out of just the spice. * The Lone Gunmen. (Cancelled after half a season.) * Watching unaired Lone Gunmen pilot for Casey's Star Trek podcast * Short subject lords. * Equally the beach, the oaks and the pines. * To go easy, to be filled with light. * How much five dollar words cost now, adjusted for inflation. * Becoming a nature person over time. * Whether dollars existed in the 1580s. * Measuring the value of a word by multiplying chips by mult. * Hoping to one day look back on your experiences playing Balatro. * A thousand burgers each the size of a grain of quinoa. * Whether it's possible to make hamburger buns smaller. * They're just tiny burgers, so why don't you call them that? * Maximizing your burger's surface area because you taste the surface, not the middle. * You can't taste the middle of a burger! * A plate full of Dippin' Dots burgers. * Eating rice, but each grain takes like a burger. * A bed of the finest chopped onions. * Making a rectangle of steamed hamburger and chopping them up in a grid. * Extruding tiny finished hamburgers out of the pasta machine. * Odd Object dot Zone. * The Garages' final final album.

Topics:A Deep Dive into Socialist Equality: Elections, Policies, and the FutureIn this special episode of 'The Iron Fist in the Velvet Glove' podcast, host Trevor is joined by Max Boddy and Warwick Dove from the Socialist Equality Party. The discussion delves into the hurdles faced by the party in registering candidates due to stringent requirements by the Australian Electoral Commission. Warwick shares his journey from industry worker to party member, highlighting the limitations of trade unions and the Labor Party. Max discusses his political awakening at university and the necessity of socialism as a response to the failures of capitalism. The conversation expands to the party's policies on housing, the impact of the anti-Semitism campaign, and the broader goals of socialist revolution. The episode concludes with a reflection on the challenges posed by identity politics and mainstream media's role in shaping public perception.00:00 Introduction and Guest Welcome00:33 Party Registration Issues05:53 Warwick's Background and Union Experience17:18 Max's Background and Political Awakening20:31 Critique of Capitalism and Call for Socialism26:12 Addressing Common Criticisms of Socialism35:25 Specific Policies and Election Talking Points37:05 Redirecting Military Spending to Public Programs37:50 Critique of Housing Policies and Tax Structures39:11 Media's Role in Shaping Public Perception39:55 Antisemitism and Legislative Responses44:02 The Intersection of Media and Government53:07 Revolutionary Optimism and Workers' Struggles01:07:49 Identity Politics and the Working Class01:12:27 Final Thoughts and Call to ActionTo financially support the Podcast you can make:a per-episode donation via Patreon or one-off donation via credit card; orone-off or regular donations via Paypal orif you are into Cryptocurrency you can send Satoshis. We Livestream every Monday night at 7:30 pm Brisbane time. Follow us on Facebook or YouTube. Watch us live and join the discussion in the chat room.You can sign up for our newsletter, which links to articles that Trevor has highlighted as potentially interesting and that may be discussed on the podcast. You will get 3 emails per week. After the fiasco mentioned in episode 454 I can't use Mailchimp anymore so for the moment, send me an email and I'll add you to a temporary list until something more automated is arranged.We have a website. www.ironfistvelvetglove.com.auYou can email us. The address is trevor@ironfistvelvetglove.com.auYou can send us a voicemail message at SpeakpipeTranscripts started in episode 324. You can use this link to search our transcripts. Type "iron fist velvet glove" into the search directory, click on our podcast and then do a word search. It even has a...

In the tenth episode of How to Run a Law Firm in 2025, Lauren Lester and Mathew Kerbis discuss the tools and essential software in Part 2 of a two-part topic. They explore various platforms for creating, managing, and securing legal documents, including CLE materials, document automation tools like Gavel, and communication apps such as Talkroot and Google Voice. Both emphasize the importance of data security, backups, and efficient password management, highlighting tools like Backblaze and Apple's integrated solutions. Additionally, they touch on marketing strategies, including the use of Canva, MailChimp, and social media engagement to increase visibility and attract clients. The episode concludes with recommendations for accounting software like Wave Accounting and productivity tools like Alfred for Mac users. __________________________Check out my other show, the Law for Kids Podcast.Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool.Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms.Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the Substack newsletter to get notified about every episode, listen from your web browser, and for additional content.Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@lawsubscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠everywhere⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Sign up for the Subscription Seminar waitlist at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscriptionseminar.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis'⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Randy emphasized the importance of effective email campaigns in your business, highlighting the value of Mailchimp and the need for regular content delivery. He demonstrated the use of Chat GPT to create customized email newsletters and market reports and discussed the success of their email campaign, emphasizing the importance of tracking open and click rates.

How I use AI (Artificial Intelligence) in my small business. Show Notes Page: https://www.thehowofbusiness.com/563-how-i-use-ai/ AI is no longer optional – it's a game-changer for small business owners. In this episode, Henry Lopez shares how he uses AI tools like ChatGPT to increase productivity, streamline content creation, automate workflows, and improve client services. If you're still on the sidelines, this episode shares examples of how you can start using AI in your business today. In this episode of The How of Business podcast, Henry Lopez provides a behind-the-scenes look at how he's actively using AI tools and large language models to enhance productivity in his small business operations, podcast production, coaching sessions, and planning. Episode Breakdown: Podcast Content Workflow – Using ChatGPT for episode planning, summarizing, and LinkedIn post creation. Zoom AI Companion – Summarizing coaching sessions and highlighting action items. Rev.com AI Transcription – Turning audio into text for content reuse and SEO. Prompt Engineering – How better prompts get better ChatGPT results. Document Review – Using ChatGPT to interpret and summarize agreements. Business Planning – Creating business plans with ChatGPT acting as a thinking partner. Automation with Zapier – Connecting platforms like Patreon and Mailchimp. AI in Marketing Tools – Features in Mailchimp, Canva, and CRM platforms. Advice for Beginners – Start small and experiment with the tools you already use. Top 3 Takeaways: AI isn't just for big companies—small business owners can start using it today. ChatGPT and other tools save hours by providing content, summaries, and insights. Effective prompting is key to unlocking the true power of AI tools. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Topics:Episode 466: Tariffs, Trade, and Political MisstepsIn this episode, Trevor (the Iron Fist), Scott (the Velvet Glove), and Joe (the Tech Guy) return from a brief hiatus to discuss a variety of current affairs. The primary focus is on President Trump's controversial tariffs, the economic implications, and the historical context of tariffs in the U.S. The conversation also delves into the trade deficits and the flawed logic behind Trump's tariff policies, the sale and potential reacquisition of the Port of Darwin by the Australian government, and domestic political maneuvers such as the public service work-from-home policy backflip by Peter Dutton. The hosts also discuss financial markets, touching on gold investments and personal financial strategies amidst market volatility. The episode provides critical insights into global trade dynamics, political strategies, and economic policies.00:00 Introduction and Welcome Back01:13 Podcast Agenda Overview01:26 Discussion on Tariffs and Trade04:46 Impact of Tariffs on the Economy07:16 Trump's Trade Policies and Consequences20:10 Financial Market Reactions21:15 Speculations and Conspiracy Theories28:52 Global Trade Dynamics29:58 Global Defense Shifts: Countries Canceling Orders31:18 Australia's Defense Dilemma33:24 Trump's Tariff Tactics36:25 Tariff Miscalculations and Their Impact41:58 Russia's Exemption and Its Implications44:57 China's Trade Policies and Global Reactions49:44 The Port of Darwin Controversy55:32 Public Service Work-from-Home Debate58:31 Election Predictions and Political Strategies01:01:56 Conclusion and FarewellTo financially support the Podcast you can make:a per-episode donation via Patreon or one-off donation via credit card; orone-off or regular donations via Paypal orif you are into Cryptocurrency you can send Satoshis. We Livestream every Monday night at 7:30 pm Brisbane time. Follow us on Facebook or YouTube. Watch us live and join the discussion in the chat room.You can sign up for our newsletter, which links to articles that Trevor has highlighted as potentially interesting and that may be discussed on the podcast. You will get 3 emails per week. After the fiasco mentioned in episode 454 I can't use Mailchimp anymore so for the moment, send me an email and I'll add you to a temporary list until something more automated is arranged.We have a website. www.ironfistvelvetglove.com.auYou can email us. The address is trevor@ironfistvelvetglove.com.auYou can send us a voicemail message at SpeakpipeTranscripts started in episode 324. You can use this link to search our transcripts. Type "iron fist velvet glove" into the search directory, click on our podcast and then do a word search. It even has a player which will...

UKRAINE, WISCONSIN, BURNING THE REICHSTAG & THE REALITIES OF GRASSROOTS / WEB ORGANIZING We start GREEP Zoom #218 with our laureate MIMI GERMAN & her fabulous poetry. With TATANKA BRICCA we then celebrate the birthday of the great CESAR CHAVEZ & The United Farmworkers Union. The Green Party's HOWIE HAWKINS & Ukrainian engineer DENYS BONDAR relate the realities of Putin's “hybrid nuclear war” that combines the horrors of atomic weapons and power plants. Denys reminds us of the Budapest Memorandum in which Ukraine thought it had traded the warheads it inherited from the former Soviet Union in exchange for peace & security. Howie tells us of the brave Ukrainians staying behind the maintain the Ukrainian reactors to keep them from causing another Chernobyl-sized disaster despite being tortured by the Russians. We also hear that Putin has destroyed 70% of Ukraine's wind power while Vampirizing the juice from Crimea's solar panels. The question of whether mass rallies can become more than photo ops through the use of QR codes is discussed by organizer GINI LESTER & computer guru LEE FELSENSTEIN. Howie then wonders if organizers at April 5 rallies throughout the country. Ohio's SANDY BOLZENIUS lauds the decentralized nature of these pro-democracy rallies nationwide. Solar homeowner PAUL NEWMAN of Healthcare For Us describes using cell phone hotspots to link into rallies. We hear further MURTZA MURTI about using a MailChimp page to further working groups for democratic progress. A call for a working group comes from Lee Felsenstein. Howie refers us to the book subtitled THE MASS PROTEST DECADE & THE MISSING REVOLUTION. Re-localization is advocated for us by MIKE HERSH. The history of the farmworkers is revisited by Tatanka. Recalling her radio interview with Dolores Huerta is LYNN FEINERMAN. We finish with Tatanka conjuring up Communities of Resistance to carry us through the coming Reichstag Fire & fascist putsch, where we will begin again next week.     

Oracle Denies Cloud Hack & Top Secret Military Leaks: Cybersecurity Today In today's episode of 'Cybersecurity Today,' host Jim Love delves into Oracle's denial of a claimed breach of its cloud systems, detailing the hacker's allegations and Oracle's firm response. Additionally, the episode explores an accidental leak of top-secret US military information to an editor at the Atlantic, revealing the astonishing lapses in secure communication. The show also covers renowned security expert Troy Hunt's phishing attack incident on his MailChimp account, highlighting vulnerabilities and lessons learned in cybersecurity. Stay tuned for comprehensive insights and expert analysis on these significant security events. 00:00 Introduction and Oracle Cloud Breach Allegations 00:52 Oracle's Response and Hacker Demands 02:07 Classified Military Details Leaked to Journalist 04:34 Troy Hunt's MailChimp Phishing Attack 06:17 Lessons Learned and Final Thoughts 07:38 Conclusion

Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That's why it's important to build brand loyalty–to establish repeat clients who will be your biggest superfans. In this episode, we're digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chemistry and emotional connections rather than just rational decisions.​ You might be surprised to learn that, according to Dr. Cyrus McCandless, “Loyalty isn't rational, it's primal.”   We'll discuss: The surprising primal nature of customer loyalty and client retention The four core drivers of loyalty: reward, memory, emotion, and social interaction Practical strategies to foster brand loyalty The right way to give clients a dopamine hit (Hint: it's not social media) The power of social proof for buyer behavior How you can use your email marketing to create emotional connections The importance of fostering community and simple sign up/checkout systems MENTIONED IN THIS EPISODE:

Topics:Episode 465: The Iron Fist and the Velvet Glove - A Deep Dive into Recent Global and Local EventsIn this episode, hosts Trevor (Iron Fist) and Joe (Tech Guy) discuss a range of pressing issues from the past week. Topics include the collapse of the ceasefire in Gaza, the socioeconomic implications of recent Israeli airstrikes, and the moral complexities faced by both nations and individuals. They also delve into local Australian news, including Peter Dutton's political stance on Israel, the potential closing of Pine Gap, and the effectiveness of the ORUS deal. The episode touches on broader themes such as media representation of climate change, the troubling nature of antisemitism definitions adopted by Australian universities, and the international response to Trump-era policies. Guest inputs from patrons and a brief mention of personal anecdotes also add depth to the discussions.00:00 Introduction and Welcome00:56 Episode Recap and Listener Interaction02:29 Patron Messages and Suggestions05:26 Israel-Gaza Conflict Overview09:32 International Reactions and Analysis27:50 Australian News and Politics30:43 Factional Politics and the Socialist Equality Party33:02 Climate Change Beliefs in Australia36:26 Support for Ukraine and International Relations41:09 Antisemitism and University Policies53:10 Trump's Policies and Controversies01:02:14 Concluding Remarks and Future PlansTo financially support the Podcast you can make:a per-episode donation via Patreon or one-off donation via credit card; orone-off or regular donations via Paypal orif you are into Cryptocurrency you can send Satoshis. We Livestream every Monday night at 7:30 pm Brisbane time. Follow us on Facebook or YouTube. Watch us live and join the discussion in the chat room.You can sign up for our newsletter, which links to articles that Trevor has highlighted as potentially interesting and that may be discussed on the podcast. You will get 3 emails per week. After the fiasco mentioned in episode 454 I can't use Mailchimp anymore so for the moment, send me an email and I'll add you to a temporary list until something more automated is arranged.We have a website. www.ironfistvelvetglove.com.auYou can email us. The address is trevor@ironfistvelvetglove.com.auYou can send us a voicemail message at SpeakpipeTranscripts started in episode 324. You can use this link to search our transcripts. Type "iron fist velvet glove" into the search directory, click on our podcast and then do a word search. It even has a player which will play the relevant section. It is incredibly quick.

Are you a solopreneur looking to build your email list? Chances are you've tried Mailchimp - but is it right for you? WMappDigital examines a great alternative with MailerLite! Find out more at: https://wmappdigital.com/mailchimp-vs-mailerlite/ WMappDigital City: Sheridan Address: 30 N Gould St. Ste R Website: https://wmappdigital.com/

In our latest episode, I had the pleasure of diving deep into the world of email marketing with some fantastic guests from Family Pet Health. Joining me were Michael Shirley, co-owner of Family Pet Health, Stephen Shirley, their Director of Operations, and Haley Cameron, who handles social media and public outreach. We explored how veterinary practices can harness the power of email marketing to not only attract new clients but also engage and retain existing ones. This episode is packed with actionable insights that any veterinary practice can implement to boost their email marketing game. We kicked things off by discussing the current state of email marketing at Family Pet Health. Michael shared how their email efforts have been somewhat sporadic, primarily focusing on informational content. However, they've recently ramped up their email frequency, sending out more emails in the last few months than they did in the previous nine months combined. The challenge, as Michael pointed out, has been incorporating strong calls to action in these emails. We then delved into their specific goals, like increasing dental compliance and raising awareness about their fear-free certification. Stephen highlighted the ongoing challenge of improving heartworm compliance, emphasizing the need for better communication with clients. We also touched on the tools they're using, like Pet Desk and Mailchimp, and how they plan to leverage these platforms more effectively. One of the key takeaways from our conversation was the importance of setting clear expectations with clients regarding email frequency and content. We discussed strategies like welcome sequences for new subscribers, win-back sequences for lapsed clients, and nurturing emails that provide valuable information while encouraging action. Michael stressed the need for educational content that guides clients on the next steps, whether that's booking an appointment or learning more about specific services. Haley shared her experiences with community outreach events and how email marketing plays a crucial role in promoting these initiatives. We wrapped up by discussing the value of client feedback and how being responsive can help create a collaborative relationship with clients. Overall, this episode is a treasure trove of practical advice for any veterinary practice looking to enhance their email marketing efforts.

In this special bonus episode, I take your questions about public speaking. We talk about the craft, but also the way we can better approach our speaking as a marketing strategy and approach, how to think about whether to charge for public speaking (and how much), and a lot more!Whether you've got a speaking engagement coming up, give tons of talks each year, or you're just thinking about becoming a stronger and more strategic speaker to support your business and message, this episode will help you rethink some important pieces to the puzzle.***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comExplore my services: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple PodcastsLeave a rating on Spotify  

Quality vs. Quantity. Followers vs. Engagement. Reach vs. Resonance? Which is more important? When work matters more, we need to hustle for attention less. In this episode, Jay Acunzo helps us put to rest our “Maker Monsters” – procrastination, overthinking, imposter syndrome, and all the invisible barriers that keep us from shipping great work.It's been months since we released our last episode, and this one might very well be the final chapter of The Subtle Art of Not Yelling. There's no one I'd rather have close out this incredible three-year journey than Jay, bringing it to a fitting and meaningful conclusion.Jay is a speaking and messaging strategist trusted by creators, consultants, authors, and brands like Mailchimp, Wistia, and Salesforce to find the big idea, clarify the message, and craft stories and experiences to differentiate and resonate.His podcast “How Stories Happen” dissects signature stories from people like Seth Godin (marketing legend with 22 bestselling business books), Ann Handley (WSJ bestselling author of Everybody Writes), and Chase Jarvis.Please enjoy.Chapters01:57 The Journey of “Unthinkable” (Jay's previous podcast)06:02 Resonance Over Reach: The Key to Impactful Content11:13 Fueling Creativity: Intrinsic Motivation and Self-Imposed Deadlines15:18 From Good to Effective: The Power of Storytelling17:23 The Storyteller's Posture: Embracing Personal Experiences21:29 Moving Towards Action: Inspiring the Urge to Act26:39 Childhood Aspirations29:48 The Desire to Create: Finding True Passion34:22 Balancing Quality and Quantity in Creative Work36:09 Developing a Practice for Growth and Success39:17 The Craft of Storytelling: Creating Compelling Narratives51:46 Storytelling in Business: Building Connections and Driving GrowthConnect with Jay: https://jayacunzo.comThis podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it's not the thunder that grows flowers, but the rain.Support & ConnectPodcast website: ⁠subtleartofnotyelling.comSubscribe on YouTube: www.youtube.com/@notyellingThank you for listening.

Guest: Ben Chestnut, Former CEO and Co-Founder of MailchimpIf you find yourself selling your startup, then Mailchimp co-founder Ben Chestnut has some important advice for you: Get a dog. When Intuit bought Mailchimp in 2021 for $12 billion, the company asked Ben if he wanted to stay on as CEO, but he chose to “walk off into the sunset” and let the new owners take over. After that, he estimates it took 6 to 12 months before he stopped checking his email, social media, and calendar with the same level of stress a CEO might have. Adopting a dog, he discovered, forces you to “get OK with the voices in your head."“After the acquisition, that's all I do, I walk the dog,” Ben says. “And the dog was good therapy ... No judgments from a dog.”Chapters:(01:09) - Growing slow (03:06) - The long journey (07:48) - Is money a burden? (09:35) - Building globally in Atlanta (11:22) - Ben's upbringing (12:59) - The first 10 years (17:58) - Scaling to one billion emails (19:22) - Freemium (23:32) - No equity (26:00) - Deciding to sell (33:55) - “I'm a sunset guy” (35:29) - Stress and support (37:25) - Time with the parents (39:07) - Get a dog (42:24) - The voices in your head (46:03) - Serial and “Mailkimp” (53:00) - Hiring interviews (57:14) - Fitness routines (59:27) - Lights off (01:01:46) - AI & reinvention (01:06:30) - The worst days (01:09:15) - What “grit” means to Ben Mentioned in this episode: Intuit, Wolt, DoorDash, LinkedIn, Dan Kurzius, Salesforce, ExactTarget, Pardot, Constant Contact, Rackspace, Free by Chris Anderson, Wired Magazine, Charles Hudson, the Freemium Summit, Drew Houston, Dropbox, Evernote, Phil Libin, TechCrunch, Brian Kane, Catalyst Partners, Georgia Pacific, Scott Cook, Bing Gordon, Vinay Hiremath, Loom, Joe Thomas, Caltrain, Flickr, Saturday Night Live, Droga5, Cannes Film Festival, Strava, Twitter, LinkedIn, Nvidia, Glean, Rubrik, Amazon AWS, and Mechnical Turk.Links:Connect with BenLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner Perkins

Topics:In this engaging episode, the hosts cover a broad range of topics including international and domestic politics, global economic trends, and the impact of climate events. Key discussions include an analysis of the past two weeks' major happenings, the influence of Trump-era policies on Canada, Russia's international positioning and economy, controversial hate speech laws in Australia, and the persistent geopolitical tensions involving NATO and Ukraine. The episode also touches on the historical context of various political decisions and the ethical implications surrounding them, providing listeners with in-depth insights from credible sources and first-hand experiences.00:00 Introduction and Podcast Overview02:12 Cyclone Alfred's Impact and Personal Experiences02:54 Australian News and US Tariffs04:07 Trump's Influence and International Affairs08:38 Power Outages and Generator Stories18:45 Free Trade Agreements and Rare Earths38:28 NATO and Global Alliances51:32 Hate Speech Laws and Anti-Semitism52:22 Criminal Gangs and Graffiti Attacks53:07 Controversial Hate Speech Laws56:10 Historical Swastikas and Their Legacy57:59 Gaza and Syrian Conflicts59:40 Trump's Contentious Foreign Policies01:17:13 Free Speech and Political Ideologies01:36:40 Ukraine and Regime Change01:52:21 Russian Propaganda and Disinformation01:54:21 Jeffrey Sachs' Credentials and Involvement01:56:05 Debate on Sachs' Influence and Advice01:58:49 NATO Expansion and US-Russia Relations02:01:47 Ukraine's Political Struggles and Choices02:42:58 Russian Economy Amid Sanctions02:51:51 Conclusion and Final ThoughtsTo financially support the Podcast you can make:a per-episode donation via Patreon or one-off donation via credit card; orone-off or regular donations via Paypal orif you are into Cryptocurrency you can send Satoshis. We Livestream every Monday night at 7:30 pm Brisbane time. Follow us on Facebook or YouTube. Watch us live and join the discussion in the chat room.You can sign up for our newsletter, which links to articles that Trevor has highlighted as potentially interesting and that may be discussed on the podcast. You will get 3 emails per week. After the fiasco mentioned in episode 454 I can't use Mailchimp anymore so for the moment, send me an email and I'll add you to a temporary list until something more automated is arranged.We have a website. www.ironfistvelvetglove.com.auYou can email us. The address is trevor@ironfistvelvetglove.com.auYou can send us a voicemail message at SpeakpipeTranscripts started in episode 324. You can use this link to search our transcripts. Type "iron fist velvet glove" into the search directory, click on our podcast and then do a word search. It even...

This episode, we do something a bit different. I'm joined by the brilliant messaging strategist and pioneer of the message design industry, Tamsen Webster! We fully nerd out on crafting messaging and the elements that help you create stronger speeches, better stories, and a more effective message for your entire platform. Tamsen in not only a leader in the field of message design, she's also the author of two revolutionary books: Find Your Red Thread and Say What They Can't Unhear. She's been named to the Thinkers50 Radar, spent over 10 years as an Idea Strategist for TEDx events, and continues to be a sought-after speaker and consultant helping her clients design messages that create large-scale change.Tamsen understands the mechanics and structure of how to motivate readers, audiences, and listeners toward action. In this episode, we get into the nitty gritty of her favorite tagline (and why), what Aristotle has to teach us about story, and why story is an argument (and how to win it). We also break down what it takes to create a powerful message by examining the beats of the argument you need to address, from the foundation to the framing to the finishing. Can you communicate to get buy-in?Connect with Tamsen on her website, instagram, and LinkedinGrab a copy of Tamsen's books ***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify 

We discuss why simply using platforms like HubSpot or MailChimp isn't enough anymore, the importance of authentication protocols like DKIM, SPF, and DMARC, and how Google and Yahoo's new rules impact email marketing. Plus, MV shares insights on why email is the glue for your business, the importance of testing and auditing your emails, and how to optimize automations without losing authenticity.If your emails aren't getting the engagement they should, this episode is a must-listen!What next?Want to improve your email deliverability and get out of the spam folder?

A technique for our work found in an incredible moment between John Mulaney and David Letterman. This is a solo episode from me to share something you can apply to your work right away to become a stronger storyteller, to differentiate your message, and to generally compete on the impact of your ideas NOT the volume of your marketing.***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comExplore my services: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple PodcastsLeave a rating on Spotify  

On The Speed of Culture Podcast, Michelle Taite, Global CMO of Intuit Mailchimp, dives into how AI and personalization are reshaping marketing in 2025. She reveals how Mailchimp's 65 billion daily machine learning predictions power one-to-one marketing at scale, turning campaigns into customer rituals that fuel lasting loyalty.Follow Suzy on Twitter: @AskSuzyBizFollow Michelle Taite on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of "Uncut with Lyndsay and Shannon," discuss their recent experiences and challenges. They share the mixed reactions to a social media post about the humorous "dahlia stripper names" interactions with followers. Both talk about the difficulties of using a new vacuum seeder for seed starting, highlighting the frustrations and learning curves involved. Lyndsay also delves into her technical issues with Mailchimp and Squarespace, which led to many contacts being unsubscribed. The episode underscores the importance of community, perseverance, and humor in farm life.Need new boots? Check out Hisea Boots and use discount code Wildroot to receive 15% off your first purchase.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

Topics:Join us as we discuss the latest political events, including Trump's press conference, international relations, and the implications for Ukraine.To financially support the Podcast you can make:a per-episode donation via Patreon or one-off donation via credit card; orone-off or regular donations via Paypal orif you are into Cryptocurrency you can send Satoshis. We Livestream every Monday night at 7:30 pm Brisbane time. Follow us on Facebook or YouTube. Watch us live and join the discussion in the chat room.You can sign up for our newsletter, which links to articles that Trevor has highlighted as potentially interesting and that may be discussed on the podcast. You will get 3 emails per week. After the fiasco mentioned in episode 454 I can't use Mailchimp anymore so for the moment, send me an email and I'll add you to a temporary list until something more automated is arranged.We have a website. www.ironfistvelvetglove.com.auYou can email us. The address is trevor@ironfistvelvetglove.com.auYou can send us a voicemail message at SpeakpipeTranscripts started in episode 324. You can use this link to search our transcripts. Type "iron fist velvet glove" into the search directory, click on our podcast and then do a word search. It even has a player which will play the relevant section. It is incredibly quick.

It's hard to show up publicly at times, sharing your work, giving of yourself to others. It can be even harder given the places we mostly show up online today. But Brad Montague is here to lead a joyful rebellion—one for creatives, artists, and humans of all kinds, both kids and (in Brad's terms) former kids. And here's here to show us that celebrating failure is part of the process of doing meaningful things.Brad is a New York Times bestselling author of books for kids and former kids alike. He's also a speaker and creator of the web series Kid President which took the world by storm years ago and was the first viral video I shared to all my friends instantly. His books, which he writes and illustrates with his wife Kristi, include The Fantastic Bureau of Imagination, The Circles All Around Us, Becoming Better Grownups, and his most recent, Failabration. In our episode, Brad shares a delightful story in verse about the "dumpster fire" we always talk about, and a little girl who is skeptical, hopeful, and brave.Brad and I discuss why his style of communicating matters, how humor cuts through defenses, the difference between speaking to an audience of children versus adults, and how we can let our audience know, instantly, “You're in good hands.” Connect with Brad on his website, Instagram, and LinkedInGrab a copy of Brad's booksWatch the video I mention at the top of the episode, Kid President's Pep Talk ***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify

Send us a textMarketing automation has come a long way, evolving from basic email campaigns into sophisticated, multi-channel ecosystems that integrate SMS, ads, and websites. However, not all platforms cater equally to businesses of different sizes. Enterprise-grade solutions offer advanced workflow security and unified customer insights, while many SMB-focused tools, like MailChimp, often fall short in these areas. Without robust data traceability, smaller businesses struggle to manage diverse customer personas and communication preferences effectively. As competition intensifies, the question remains: is MailChimp keeping pace with the demands of modern marketing automation, or is it lagging behind in a rapidly advancing landscape?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of MailChimp's capabilities. We covered many grounds, including where MailChimp might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of MailChimp.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

E-mail marketing has changed, and so must your approach if you want to reach your audience in 2025. I chatted with MV Braverman, founder of Inbox Welcome, to talk about e-mail deliverability—a topic often overlooked but absolutely essential. While we all obsess over catchy subject lines and beautiful designs, none of that matters if your e-mails never make it to the inbox. MV shared practical advice to help you understand deliverability and improve your results. Here are a few of the key takeaways: Authentication is Non-Negotiable To combat spam, providers like Google and Yahoo now require senders to authenticate their e-mails. Tools like SPF, DKIM, and DMARC ensure your e-mails are verified and trustworthy. But here's the catch: while platforms like MailChimp can help you authenticate campaign emails, that's only part of the puzzle. MV recommends a comprehensive setup covering all your email streams—like invoices, auto-responders, and proposals. Reporting Matters DMARC doesn't just verify your emails—it also provides detailed reports about where your emails are landing (inbox vs. spam) and how they're being perceived by providers like Microsoft. These insights are invaluable for spotting problems early. Focus on the Reader's Experience Your emails should be accessible, mobile-friendly, and readable in both light and dark modes. MV pointed out that ignoring dark mode—a preference for up to one-third of email users—can make your emails nearly impossible to read. Don't Rely Solely on Images While image-only emails may look appealing, they're a disaster for accessibility. Many readers (including me!) block images by default, and with AI tools summarizing content, text is more important than ever. Always include descriptive, clear text in your emails. What You Can Do: Review your email authentication settings across all platforms, not just your email marketing tool, to ensure full coverage. Download MV's DMARC guide to learn how to set up reporting and spot deliverability issues before they become major problems. Email marketing isn't just about what you say—it's about making sure people actually receive it.  

The central theme of this podcast revolves around the multifaceted political landscape, wherein we critically examine the emergence of Clive Palmer's newly minted political party, the Trumpet of Patriots. We delve into the implications of this development amidst discussions on pertinent issues such as proposed alterations to penalty rates and the strategic maneuvers of the Chinese Navy near Australian waters, which have evoked significant public concern. Furthermore, we contemplate the opposition's response to these unfolding events, alongside reflections on missed opportunities in Australian diplomacy, particularly concerning engagement with China. As we navigate through the complexities of global affairs—including the ongoing conflict in Ukraine and the provocative assertions made by Donald Trump—we invite our audience to engage with our insights on these pressing matters. Join us as we dissect these topics with the intent to illuminate the current state of political discourse and its broader ramifications.To financially support the Podcast you can make:a per-episode donation via Patreon or one-off donation via credit card; orone-off or regular donations via Paypal orif you are into Cryptocurrency you can send Satoshis. We Livestream every Monday night at 7:30 pm Brisbane time. Follow us on Facebook or YouTube. Watch us live and join the discussion in the chat room.You can sign up for our newsletter, which links to articles that Trevor has highlighted as potentially interesting and that may be discussed on the podcast. You will get 3 emails per week. After the fiasco mentioned in episode 454 I can't use Mailchimp anymore so for the moment, send me an email and I'll add you to a temporary list until something more automated is arranged.We have a website. www.ironfistvelvetglove.com.auYou can email us. The address is trevor@ironfistvelvetglove.com.auYou can send us a voicemail message at SpeakpipeTranscripts started in episode 324. You can use this link to search our transcripts. Type "iron fist velvet glove" into the search directory, click on our podcast and then do a word search. It even has a player which will play the relevant section. It is incredibly quick.

In this solo episode, I share a storytelling concept I'm calling "the idea before the idea," which helps solve issues of growth and audience traction.***REGISTER FOR MY NEXT BOOTCAMP:Design My Signature Talk is a virtual intensive where I help you develop and nail your next talk and elevate your speaking all year long.Register now at jayacunzo.com/signaturetalk***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple PodcastsLeave a rating on Spotify   ***Reminder to register for my upcoming bootcamp before enrollment closes next week: jayacunzo.com/signaturetalk

Episode #28: Email Marketing for Creatives In this episode of The 5 to 9 Podcast, I dive into the world of email marketing and share how it's been a game-changer for my creative business. Whether you're just getting started or already have an email list, but aren't sure what to send, this episode is packed with tips and actionable advice to help you grow your business through email marketing! Key Takeaways: Why Email Marketing Matters: I share why email marketing has a 36x ROI—meaning for every dollar spent, you could see $36 in return! It's a powerful tool for building and growing your business, especially for creatives. Start Simple: My advice is to start with a simple strategy and build your way up. Trying to do everything at once can feel overwhelming, so don't worry about getting fancy right away! Your Email List Is an Asset: While social media is great for growing your audience, it doesn't guarantee direct communication with your followers. Email marketing gives you control over your customer relationships and ensures you own that communication channel. How to Start: I walk you through the first steps of email marketing—from choosing an email service provider (like Flodesk, Mailchimp, or ConvertKit) to creating a lead magnet and nurturing your list. Creating Value: I discuss how to craft emails that provide real value to your audience, whether it's behind-the-scenes updates, helpful tips, or special offers. Sales Sequences: Serving your audience first, building trust, and then selling to them—these steps are key to successfully selling through email campaigns. Episode Breakdown: Why Email Marketing Is Important for Creatives (2:30) Steps to Getting Started with Your Email List (9:57) Choosing Your Email Service Provider (12:50) How to Create Lead Magnets and Forms (16:00) Nurturing Your Email List (20:22) The Importance of Subject Lines and Selling (28:44) Action Steps: Start collecting emails today—even if it's just on a piece of paper or in a Google Doc! Choose an email service provider and set up a simple opt-in form. Offer a valuable freebie or discount to encourage sign-ups. Nurture your list with content they'll value, and when the time is right, offer your products or services. If you're ready to take your email marketing to the next level, don't forget to check out the 50% off offer for Flodesk HERE! Thank you for listening! If you found this episode helpful, please subscribe, leave a review, and share it with a fellow creative entrepreneur. Keep dreaming big and taking action—because action creates clarity! I'll catch you in the next episode!

This week, I'm joined by my favorite recurring guest and the star of our “Is this ANNything” mini-series, the brilliant Ann Handley.Throughout this mini-series (usually called “Is This Anything?”), close friends and collaborators join me to work out new ideas and unproven drafts to see if it is, in fact, anything.Today, Ann and I start by discussing the first time we were paid to speak, then we touch on my white whale of public speaking, the big no-nos when opening speeches, and how we have evolved our on-stage voices over the years.  Then, we crack open Ann's notebook to hear musings on her favorite pencils, Blackwings, before I reciprocate with a draft of my own: a story about a hilarious business bro who didn't realize he was the joke. It's a refreshing look at two prolific writers and speakers (and one bestselling author!) in the middle of their process.Learn more about Ann at her website and subscribe to her newsletter Follow Ann on LinkedIn and InstagramBuy Ann's book, Everybody Writes***REGISTER FOR MY NEXT BOOTCAMP:Design My Signature Talk is a virtual intensive where I help you develop and nail your next talk and elevate your speaking all year long.For a limited time, registrants get my bonus masterclass, Booking Better Stages, all about marketing, selling, and booking yourself as a speaker, whether you want to get paid to speak or drive business another way through your talks. Register now at jayacunzo.com/signaturetalkIMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple PodcastsLeave a rating on Spotify  ***Reminder to register for my upcoming bootcamp before enrollment closes next week: jayacunzo.com/signaturetalk

If you've ever ghosted your email list (whether intentionally or not), you're not alone! In this episode, I'm sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result. If you haven't listened to Episode 82 yet, go back to hear all the things not to do when starting email marketing. But this week, I'm updating you on my progress: the surprise I found when I dug into my list, and why I suddenly completely changed direction from my original email marketing plans. You might be surprised by my advice at the end! In this episode, we'll cover: The surprise that changed my perspective on my “dead” email list Why email marketing can work for you, even when you aren't working The strategy behind re-engaging cold subscribers (without tanking your sender reputation) Why I didn't move my list to a new email platform—yet How online business owners often jump ahead of where they are (and how I'm avoiding that mistake) The reality (i.e. limitations) of using MailChimp's free plan  How to stay financially smart with your onlines business decisions   MENTIONED IN THIS EPISODE:

Email is still one of the best ways to sell books. Discover how to grow an email list, engage your readers, and create emails that actually convert into book sales. Perfect for authors ready to build a loyal fanbase. Book Award Pro - https://DaleLinks.com/BookAwardPro (affiliate link) Subscribe to my email newsletter to be notified about advance access coming in Spring 2025 - https://DaleLinks.com/SignUp MailerLite - https://DaleLinks.com/MailerLite (affiliate link) MailChimp - https://DaleLinks.com/MailChimp (referral link) Convertkit - https://kit.com Author Letter - https://authorletter.com/ Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts  My Books - https://DaleLinks.com/MyBooks  Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

In this episode, we go inside the delivery and construction of a popular TED Talk! Elise Hu gets real with us about the preparation and challenges that go into taking complex ideas and molding them to fit a tightly delivered speech.Elise is an award-winning journalist, podcaster, and ‌author based in Los Angeles. She's the host of TED Talks Daily, Accenture's Built for Change, and a co-host of Forever 35. And if that's not enough, she also co-founded the LA-based podcast production company, Reasonable Volume to work with brands and companies tell their stories better. She spent time at Vice News and NPR, serving as their first-ever Seoul bureu chief. She released her first book, Flawless: Lessons in Looks and Culture from the K-Beauty Capital in 2023. Elise and I discuss: How to react when the audience response isn't what you expectedWhat goes into crafting an exceptional talk, tightly toldOur shared love for Anthony Bourdain (I know, shocker)The “peak/end rule” in storytelling and journalismAnd the power of a callback. We also unpack why observation is the key to being a great storyteller, and why vulnerability and honesty are essential for any truly compelling speech.I imagine you (like me) will be endlessly enthralled by Elise's curiosity, wisdom, and charm. Happy listening!Connect with Elise on her website and LinkedinGrab a copy of her book, Flawless: Lessons in Looks and Culture from the K-Beauty CapitalListen to Elise on your favorite podcasts And watch her TED Talk here***REGISTER FOR MY NEXT BOOTCAMP:Design My Signature Talk is a virtual intensive where I help you develop and nail your next talk and elevate your speaking all year long.For a limited time, registrants get my bonus masterclass, Booking Better Stages, all about marketing, selling, and booking yourself as a speaker, whether you want to get paid to speak or drive business another way through your talks. Register now at jayacunzo.com/signaturetalkIMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple PodcastsLeave a rating on Spotify   ***Reminder to register for my upcoming bootcamp before enrollment closes next week: jayacunzo.com/signaturetalk

Alicia explores important improvements to the QuickBooks Desktop-to-Online migration process, including expanded line item capacity and a new pre-migration checklist. Alicia also introduces new offerings like QuickBooks Live Expert Cleanup and the Mailchimp-powered Customer Hub, while previewing an innovative interface redesign that promises to streamline the user experience.(00:00) - Welcome to the Unofficial QuickBooks Accountants podcast (00:39) - Congratulations to OnPay (03:25) - Tags Discontinued (05:00) - QuickBooks Solopreneur Updates (06:48) - Migration from QuickBooks Desktop to Online (10:19) - QuickBooks Live Expert Cleanup (16:58) - QuickBooks Customer Hub Powered by Mailchimp (19:16) - New Recurring Payments Feature (24:11) - Outro and Upcoming Classes Send your Questions/Comments (we could read/answer them on air) unofficialquickbookspodcast@gmail.comLinks Mentioned in this episode:January's Firm of the Future article: https://www.firmofthefuture.com/product-update/january-2025-mpu/Trump's Inauguration's Business funding: https://www.politico.com/news/2025/01/16/trump-inauguration-corporate-donors-004242Alicia's classes:Year-end Cleanup and Tax Prep: http://royl.ws/yearend Converting from QBDT to QBO: http://royl.ws/QBDT2QBOIntro to Bookkeeping and Accounting class on Feb 18: https://royl.ws/intro-to-accounting-for-small-businessSign up to Earmark to earn free CPE for listening to this podcasthttps://www.earmark.app/onboarding

2025 is the year to become "acronimble" by familiarizing yourself with one of the most important acronyms in the industry: CRM, which stands for Customer Relationship Management. The BOSSES discuss how the right CRM tool can streamline how you engage with clients, leading to better organization, and more business opportunities. Learn how to maintain meaningful connections without constantly reinventing the wheel, and discover the strategies that help you organize client interactions to promote continued work. Through personal stories and practical advice, The BOSSES highlight the evolution from old-school Rolodexes to cutting-edge digital solutions, empowering you to manage your client interactions like a BOSS. 00:01 - Anne Ganguzza (Host) Hey, amazing voiceover talents. Do you ever wish boss marketing was as fun as it was being behind the mic? Well, check out my VO Boss Blast. It's designed to automate and make your marketing simpler. You'll benefit from your very own target marketed list, tailored to meet your goals and your brand. The VoBoss Blast Find out more at V. The VO Boss Blast Find out more at voboss.com.  00:27 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO Boss. Now let's welcome your host, Anne Ganguzza.  00:46 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast and the Real Bosses series. I'm your host, Anne Ganguzza, and I am the BOSS with the VOS. That's the voiceover strategist, Mr Tom Dheere. Hello.  00:59 - Tom Dheere (Co-host) Tom Hello. So that's boss VOS.  01:02 - Anne Ganguzza (Host) Boss, VOS.  01:03 - Tom Dheere (Co-host) The BOSS VOSS, boss VOSS.  01:04 - Anne Ganguzza (Host) The BOSS BOSS with the V-O-S.  01:06 - Tom Dheere (Co-host) BOSS with the V-O-S.  01:08 - Anne Ganguzza (Host) And you know, tom, let's continue the acronym party, shall we? Yes, please, Because I'll tell you what it's the beginning of the year, I'm going to manifest multiple new contacts and you know what I need to be able to keep track of those contacts in a BOSS CRM.  01:26 - Tom Dheere (Co-host) Whoa, whoa Boss, boss CRM. What do you?  01:29 - Anne Ganguzza (Host) think Boss, boss CRM I like that. And you know, people ask me about what CRM do I use? What CRM do I use? And so let's talk about 2025 CRM.  01:40 - Tom Dheere (Co-host) Fantastic idea, anne. First off, just to make sure everybody knows what we're talking about, CRM is Customer Relationship Manager. It is a fancy way of saying some form of system where you store your client information potential clients, current clients, past clients' information which you can use as a home base for your marketing strategies. So you use the CRM to develop relationships with customers. So just make sure everybody's on the same page.  02:13 - Anne Ganguzza (Host) Then you could be CRM BOSS, you could be a CRM boss.  02:17 - Tom Dheere (Co-host) You could be a crim boss. No, we'll stick with CRM.  02:22 - Anne Ganguzza (Host) But CRM reminds me of crumble cookies. Oh wait, now I'm going off.  02:28 - Tom Dheere (Co-host) I diverge into a tangent of cookies. I was thinking crumb, like the god that Conan the Barbarian worships. All right, we're really getting off the rails here.  02:34 - Anne Ganguzza (Host) I can see where my brain is versus yours.  02:36 - Tom Dheere (Co-host) You must be hungrier than I am.  02:40 - Anne Ganguzza (Host) I love cookies, me too. So, speaking of CRMs, so, tom, let's talk about why, first of all, is it good to have a CRM? Why do we need one? For a boss business?  02:51 - Tom Dheere (Co-host) It is critical for voice actors to have a CRM, because I tell my students that my definition of marketing is the art and science of developing meaningful relationships. That's what it is. You want meaningful relationships with clients. Now, we all know why you want meaningful relationships with clients. Now we all know why we want meaningful relationships with clients and they know too is because we want them to give us money to talk Like. We understand that, they understand that. And at the same time, it's complicated and there's a lot of moving parts to all of this stuff.  03:24 Having a CRM well, why you want to have it is because you don't want to have to reinvent the wheel every time. You want to get voiceover work. Also, it's a relationship manager, since you are trying to develop relationships. Relationships have beginnings. They start in a certain way Hi, my name is so-and-so Nice to meet you Handshake, firm handshake and all that stuff. And then it's the getting to know you stuff develop an understanding of each other, what you can offer each other, what you both need from each other, and developing trust. Trust is one of the most important components of any relationship, be it personal or professional. So why have a CRM? You do it to develop trust and nurture relationships with clients.  04:15 - Anne Ganguzza (Host) And Tom, can I just say I love that. Can I just say, as a girl with about a million and a half and I kid you not a million and a half unread emails in my Gmail, if I don't have a place that I can go to see where are my customers, right, if I'm not doing something to organize that, basically emails just fly through my inbox and so I might forget that I was in contact with my client maybe a month ago and I needed to follow up with them for a particular reason. Maybe they were saying let me get back to you on this and I need to follow up. And so if I just relied on my trusty email system which, by the way, has a million and a half unread email messages and guys in my defense, right, I got a Gmail account in 1990-something Okay, how many years is that? Thirty-some-odd years, a long time.  05:04 When it began, I was one of the first like few hundred people that had a Gmail account and, because Google is a search engine, I just never deleted anything. So I have records, by the way, from my clients, if I want to. I have records going back to like 1992 or 96. I can't remember which year but yeah, that's amazing.  05:21 - Tom Dheere (Co-host) I know it's crazy.  05:22 That's amazing, but fun stuff Another thing to keep in mind is that, for a moment, take out the word relationship and replace it with the term sales funnel. Yeah, a good CRM helps get voice seekers into the sales funnel and pushes them through the sales funnel. There's different permutations and levels for different people, but for me, my sales funnel terms are brand awareness, consideration, decision, advocacy. Brand awareness you send the cold email Hi, so-and-so explainer video company. My name's Tom Dheere. I'm an explainer video narrator.  05:57 Now they know that you exist, which means if they open the email, clicked on the link to your website, listened to your demos, downloaded them and replied hey, thanks for sending this, we'll keep you in mind for future consideration. They are now keeping you hopefully top of mind the next time a voiceover gig comes along that you're right for. So that's part of using the CRM to keep moving them through the consideration part of the sales funnel to the decision where they actually have a voiceover that you'd be right for and they remember you and they have your demos and they have your contact information and they actually reply to you. Hey, we think we've got something for you. Could you please read this script and let us know how much you'd charge for this? You do that and then you get the booking and then it goes into the advocacy part of the sales funnel where you did such a great job that they will remember you the next time a project comes along, because you did such a great job on the last project that you worked on.  07:01 - Anne Ganguzza (Host) I love how you just explained the sales funnel because I was going to say, like most voice actors are not necessarily aware, you went through the technical aspects of a traditional, like marketing sales funnel. Here I always have to go to my lipstick.  07:13 - Tom Dheere (Co-host) Okay, let's go to your lipstick.  07:14 - Anne Ganguzza (Host) It's not in Ganguzza, unless I got my—okay. First of all, I have to have a need. I have to have a need, right, and so I may or may not be aware of different brands of lipstick, right, but because I've used this lipstick before, I'm going to start with my Chanel. Right, I have my Chanel lipstick and they're top of mind because literally they sit right here on my desk, because when I do my podcast video, I've got to make sure I have my matching lipstick.  07:40 - Tom Dheere (Co-host) Oh, your lipstick matches your headphones.  07:43 - Anne Ganguzza (Host) Yeah, brand awareness. That's one thing. What's the next step in the funnel there, Tom?  07:47 - Tom Dheere (Co-host) Consideration.  07:48 - Anne Ganguzza (Host) Consideration. Now, what are the factors that are going to have me consider? Now, just equate this to your voiceover business guys. Basically, this is the layman's terms of like okay, so what is it? The considerations of? Why am I going to buy this brand? Right?  08:01 - Tom Dheere (Co-host) Yeah, what are the advertising and marketing techniques that that company is going to use to remind you how awesome their lipstick is?  08:09 - Anne Ganguzza (Host) Right, exactly. And also, what is my experience with the lipstick? Right? So I'm on their mailing list, right? And does Chanel go on sale? Well, no, but that's also brand awareness too. So we know that certain things don't go on sale. Chanel doesn't usually go on sale, but anyways, I keep up with them with their mailings and that's how they keep top of mind with me, but pretty much I also use it all the time and it sits there, so I visually see it. So it's either in my inbox or it's sitting here in my desk, right? What's the next step after consideration?  08:37 - Tom Dheere (Co-host) Decision.  08:38 - Anne Ganguzza (Host) Decision Okay, do I have the money at this time? Do I have the need? Do I have the money to buy this? Right. And I make that decision. I click on the email Right Because they say, oh, new colors are out and I'm like, oh, I could use a new color red Right. So I make that decision. I click, go to the website and then what's after?  08:57 - Tom Dheere (Co-host) the decision I buy it, right. Advocacy, you buy it and then advocacy.  08:59 - Anne Ganguzza (Host) So if I buy it and I love the color, oh my God, oh guys, have you seen? All right, all my friends, I'm going to say did you see this color? Isn't this color amazing? Right, and I might even throw up like a social media. You know, like, ooh, branding awareness. Anne Ganguzza Voice Talent, right, branding awareness. I love this new color red, because you got to feel confident in the booth so that you can voice confidently. And so there we go, I'm going to advocate for the brand. So not only am I advocating for my brand, but I'm advocating for this brand as well. So that kind of just took you through the sales funnel with, like, just a traditional lipstick. Sorry, tom, you could maybe use a flannel shirt as an example.  09:35 - Tom Dheere (Co-host) Well, I'm a Maybelline man myself.  09:37 Oh, okay, there you go, so I want to take exactly what you said and now let's look at it from the lipstick maker company's perspective.  09:46 They've got people that they want to buy their lipstick and they want them to love their lipstick and come back for more. So they have their own CRM and through their television advertising, through their radio advertising, through their digital and streaming advertising, through their print advertising on the side of a bus or in a magazine of some sort, they are trying to get people to be aware of them, brand awareness, and keep them top of mind, which is why there's always kinds of print and digital and other forms of advertising. And if they get you on that mailing list, they can send out emails at regular intervals based on people who haven't bought their lipstick yet and people who possibly have bought their lipstick yet. They also look at did they open this email, Did they use a promo code to try the lipstick or get a discount, even though they don't do discounts, which is very interesting because a lot of brands position themselves we are so valuable and we are so coveted, we don't need to discount. We don't need to do that.  10:50 - Anne Ganguzza (Host) I did that for many years. It's very interesting for Chanel to do that. It's an interesting psychology behind it.  10:55 - Tom Dheere (Co-host) There is a psychology.  10:56 - Anne Ganguzza (Host) There are a lot of times where, if something is so cheap, I'll be like oh, I'm not so sure about the quality of that. I'd actually rather pay a little bit more money because I feel like I'm getting better quality. And that's the whole like. Know your worth, guys. Right, what should you be charging? Charge what you're worth versus going cheap, right.  11:12 - Tom Dheere (Co-host) More expensive equals superior from a branding and psychological point of view. So Chanel, chanel, right. Chanel sees all of us, potential customers, brand awareness, consideration, actual customers, decision and advocacy, and they use CRMs to get lipstick buyers into the sales funnel and push them through. Exactly Translating that to voice actors. We want to do the same exact thing, right, and a good, robust, interactive CRM can help us get voice seekers into the sales funnel and push them through.  11:45 - Anne Ganguzza (Host) Absolutely, and you'll be able to know at what point in the funnel they are at Exactly. A good CRM will tell you exactly where they are in the sales funnel so you'll know what to do for the next steps. Maybe they need an additional email, maybe they need a phone call, maybe you'll put out some more social media advertisements, that sort of a thing. So really depending on where they are in the CRM is when you make that determination and decision on what to do. So now, tom, the question is we know why we need a CRM right and we understand the sales funnel and all voice actors need to understand that sales funnel, because we are selling our products, we're selling our voices.  12:17 Let's talk about actual CRMs. I mean, there's many of them out there. I know people constantly ask me which ones I use and I think the answer may surprise you unless you've listened to a podcast of mine before but I don't use any one. I use a multitude of CRMs in combination with one another because myself personally, I don't find one that does everything for me that I need. What about you, tom?  12:38 - Tom Dheere (Co-host) Yes, different CRMs fulfill different needs. Now, what we are talking about, and what most voice actors ask us about, is the software or app.  12:57 - Anne Ganguzza (Host) If you have a Rolodex from the 70s or 80s or 90s.  12:58 - Tom Dheere (Co-host) That's a CRM. Yep, yep, yep, A spreadsheet, A spreadsheet. Exactly that was the very next thing I was going to say A spreadsheet is a form of CRM.  13:04 Yeah, I had an index card box. So in 1995, when I got my first voiceover demo and my coach told me to cold call because that's back then pre-social media, pre-pay-to-play, free home recording that was pretty much the only thing you could do. I would use a CRM of index cards and I had those little you know with the little tabs that would separate them into production companies, recording studios, advertising agencies, so on and so forth. That was a CRM and then that evolved into spreadsheets. I do still use spreadsheets regularly, but I also use an actual software app CRM.  13:43 - Anne Ganguzza (Host) Myself as well.  13:44 - Tom Dheere (Co-host) Now, neither Anne nor I are getting paid to sponsor or affiliate or promote any particular CRM, so we are going to be talking to you about this purely through what our experience has been without hawking, and then we get a little kickback.  14:00 - Anne Ganguzza (Host) So I'm going to tell you, my first CRM well before voiceover was a Rolodex, and then, ultimately, it turned into a spreadsheet so that I could keep track of my customers, and that was based off of. You know, I started doing all my accounting online right through my accounting software, and so it was my customer base, right, that was thrown into a spreadsheet and then I would track things that way. So, you guys, crms don't have to be expensive. They can be very simple and it can be whatever you're most comfortable with, and that's what I started with. And then it ended up being my Gmail, right? My Gmail, where I would separate things into folders for different clients and then keep track of them that way, and then a couple of plugins for the Chrome browser that worked within Gmail to help me keep top of mind with them, and then, tom, I'm sure we'll get into the other ones that we use. What?  14:48 - Tom Dheere (Co-host) about you.  14:49 - Anne Ganguzza (Host) You started as a spreadsheet right.  14:50 - Tom Dheere (Co-host) My start is the index card box, which then turned into spreadsheets, and then 2003,. I started using Act. You remember Act by Sage? I used that one for almost 10 years, so yeah, around 2013. And I think it either got discontinued or something weird happened with it, or I didn't like the features, or they started charging too much. I don't remember what it was. Then I did move to Gmail as well.  15:17 I'd been using Gmail as an email account for a while, but then I started to use it as an actual CRM. One thing that's nice is that you can use what? Is it G-Sync or Google Sync? So I synchronize my Gmail with my Outlook folders, so I have Outlook which is how I manage all my email.  15:38 - Anne Ganguzza (Host) Oh, I have Gmail folders.  15:40 - Tom Dheere (Co-host) Right, and this is the great thing about it. I have Gmail folders, but they automatically sync with Outlook every time. So if you look at Gmail, and you look at the Outlook folders. The folders are exactly the same. So if I move one to one thing in one, it moves it to the one thing in the other, which means if I'm at my desktop, on my laptop, on my tablet or on my phone.  16:01 - Anne Ganguzza (Host) Outlook is amazing.  16:02 - Tom Dheere (Co-host) Outlook is amazing. Anything I do with Gmail or Outlook, it automatically synchronizes with all of my devices.  16:08 - Anne Ganguzza (Host) In my defense, I would have Outlook as my most favorite email client ever and when I was working in the corporate world I had an Outlook account. And when I left the corporate world to go into voiceover full-time, I no longer had an Outlook server right to go to and Gmail at the time wasn't syncing up with Outlook nicely, or Outlook wasn't syncing up with Gmail nicely, so I literally got used to using just Gmail. Okay, but it's funny because my husband does use Gmail with Outlook and he just filters everything into his Outlook because Outlook is just wonderful visually, it's just a nice way to organize things in folders. But I've gotten so used to my Gmail in folders that I'm really used to and filtering. I have automatic filtering and that sort of thing, but I totally love Outlook.  16:51 - Tom Dheere (Co-host) Right, I'm looking at the bottom of my desktop. For me it's Google Workplace Sync, because I have a paid Google Workspace account. And Google Workspace is great.  16:59 It does all kinds of fun things.  17:00 - Anne Ganguzza (Host) I can do it now.  17:02 - Tom Dheere (Co-host) Yeah, and I never even thought about Gmail as a CRM that I'm using now because I have a folder for every client in Gmail, because every time I have any kind of correspondence with any client, once the correspondence is over, I drag that email into that client folder. Now do I use that specifically to market out of? No, but it is a robust, legit CRM because, like, for example I'll give you a perfect example 2019, a potential client reached out to me and said hey, I'm developing this app, I'm getting a grant, I've got the level one grant for it, so I've got enough money to pay you to do this with the app and then, once we get that done, then we're going to apply for a level two grant. So I did the work in 2019 and 2020. We had an email exchange in 2021. And then a few weeks ago, three years later, the client said hey.  17:53 I got the level two grant. We're ready to keep going.  17:55 - Anne Ganguzza (Host) Yep love that. And at first I'm like who?  17:57 - Tom Dheere (Co-host) the hell is this? Because it's been three years? But then I'm like. I looked at the email and then I'm like but you can go back. I went back and I looked in Gmail slash Outlook and I saw the folder with that client and all of our correspondences dating back to 2019 were there.  18:10 - Anne Ganguzza (Host) I know it's wonderful. This is also really good, and files, yeah, and everything.  18:17 - Tom Dheere (Co-host) What's also good is often like I'll have a client and years will go by just like that and they'll say hey, I've got another explainer for you Charge same as last time. And I'll be like I don't remember, but my CRM does, because I look in, I see the email and last time we charged this, and then I can make a decision yeah, that's good.  18:38 - Anne Ganguzza (Host) Or it's been a few years. So now I search engine and again, I'm an authority on that because I have a million and a half unread email messages. And, by the way, they're unread because what I do is I subscribe. Just for those people that are wondering, I subscribe to every corporate list, every corporate list, because I want to learn as much about how companies that I want to voice for market to their customers, and so I sign up for a lot of mailing lists and I just let it filter through so I can see how they market. And that's honestly how I learned marketing Tom really through just everybody else and looking at everybody else. So I don't have a problem with not having an empty inbox I know some people do but again, I must have probably, I want to say, a good 300 folders within my Gmail.  19:17 - Tom Dheere (Co-host) Oh yeah, Me too I have hundreds.  19:19 - Anne Ganguzza (Host) Yeah, at least, and I have rules that filter emails coming in.  19:24 - Tom Dheere (Co-host) Absolutely. Looking at my inbox, right now I have 14 emails in my professional inbox the Tom and Tom Dheere inbox.  19:31 - Anne Ganguzza (Host) I have more than that and that's cool.  19:32 - Tom Dheere (Co-host) But, like I said, when I'm done with the conversation I drag it into the client's folder and I've got this archive. For what did we do? How much did we charge, like all this stuff. But I think, anne, people want to know which app software-y type CRMs do we recommend. So what do you use these days?  19:49 - Anne Ganguzza (Host) Okay. So in addition to my Gmail, I use multiple because it depends on what I'm working with. So right now I have a Wix website and I have the VO Peeps website. I have the VO Boss website. Obviously, I've got Anne Ganguzza.  20:00 So I've got three main brands where I have websites, and so for each of those I have the Wix CRM. So I have people who subscribe to Anne Ganguzza, people who subscribe to VO Peeps, people that subscribe to VO Boss. Each one of them on the Wix website has its CRM utilized by Wix. Because people subscribe, they get placed in the CRM there, which is great because then I can send emails to those lists. I can also check and see if I've sent an email out to a list, I can see how many people have opened it, who've clicked on it and who've actually purchased, and it really has a nice series of accounts for that. And also I can just work from my contact list to send emails and categorize them as clients, categorize them as, let's say, coaching students or however I want to do it. So Wix is my first.  20:48 I have three really for each domain and then I also use ActiveCampaign because I use the VO Boss Blast that I sell as well to direct market to companies. I have a list of over 90,000 creative companies, advertising agencies, rosters, production companies, and so that is part of that marketing package. And so I have ActiveCampaign that I use to house the contacts. Now, most software and you'll agree, tom will charge based on how many contacts you have in there. So, at least for ActiveCampaign, I have like 200,000 contacts in ActiveCampaign and so I pay a hefty price for that and they charge per contact. But I'm doing that because I've got a list of 90,000 and I've splitting that list up and doing marketing for other VO bosses and so I spend a lot of money on that product. So between the two Wix, well, three on that product. So between the two Wix, well three, gmail, wix and ActiveCampaign. I've got three CRMs that I'm utilizing for different needs Cool.  21:48 - Tom Dheere (Co-host) Like we've already established, I use Gmail and I do use spreadsheets for very niche-y genres like political, because I like to see in one space who they are, what their contact is, when did I reach out? Did they open the email, did they reply, did I get on their roster, did I book? And then that stuff eventually makes its way into my CRM. Like Anne, tomdeercom and VOStrategistcom are both Wix-based sites, so I have two separate CRMs. The TomDeer CRM is obviously for voiceover clients, the VO Strategist CRM is for students and I have different tactics and strategies and I have different sales funnels and workflows for each of those and they both work great. For many years I also I remembered I used to use MailChimp and before that I used Vertical Response and they were both great they were both great.  22:41 But the one Vertical Response and they were both great. They were both great, but the one the CRM that I was using religiously before I fully migrated to Wix was Cloze. C-l-o-z-e.  22:51 - Anne Ganguzza (Host) This is a fantastic CRM. I know the name.  22:52 - Tom Dheere (Co-host) Just vision this you wake up in the morning, you get an email in your inbox saying, hey, these are the people you haven't reached out to in three months, and then you can click on that name and then it takes you to cloze and it'll say oh, would you like to use one of the email templates that you created? You click on the template and you look at based on what genre of voiceover they cast, where they are in the sales funnel, and it already it populates it with their name. You can obviously do a little extra personalization as you see fit. Click send. Then you'll get a notification if they open the email. You'll get a notification if they clicked on any links in the email and it has a project manager. So if you, for example, narrate long-form e-learning or an audio book, you can set up benchmarks for like audio book record and deliver the first 15 minutes, get approval for the first 15 minutes, record chapter one, record chapter two, record chapter 20, send them an invoice, do corrections, market that this book is now on sale, and so on and so forth. It's fantastic. It's only like 200 something a month.  23:56 And and did not know this before I say it is I just realized that you can rent my video Clothes for Voice Actors at voestrategistcom. Right now it's a rentable video, so you can stream it for $5 for 72 hours. You can just rent it. Most of my videos are 20 bucks, but that's one of the videos that I'm promoting for five bucks and Ann didn't even know that and I didn't even think about that when we were like what are we going to talk about this month? So when we were like what are we going to talk about this month? So yeah, so if you go to veostrategistcom, go to the video section, you can rent it for $5.  24:24 - Anne Ganguzza (Host) Now one thing I just want to say, tom, is like, no matter what CRM you use, it does take some time to set up. I mean, there is some work involved in setting up a CRM and getting your contacts in there. I had tried Nimble for a while, but Nim based their pricing on the size of your mailbox and, of course, with over 1 million unread emails, it was prohibitively expensive. Now you said, tom, for the low price of only $200 a month, which may or may not be something that people have in their budget. But I will say that that's really nice. That Cloze will say hey, look, you haven't contacted these people in three months. I think that's wonderful.  24:57 Right now I have like a boomerang app that's on my Chrome browser and, I think, gmail. Now you can schedule emails and if you need to respond, you'll notice it'll come back, say, hey, you haven't responded to this person in five days. So there's kind of that built into it. But just know that a CRM, no matter what you do, if you get one, that you're going to pay a monthly fee. I think Nimble was like 20 bucks and then they're like no, with your blah, blah, blah, it's going to cost you a hundred and I'm like I'm not going to pay a hundred dollars, I've already got most of what I need anyways.  25:26 You really need to just assess what your needs are and then figure out what works for you, because you don't have to pay anything. I don't pay anything right now. Well, I do. I should say that I pay for Wix and I pay for ActiveCampaign, but depending on what is comfortable for you and what will help you to stay top of mind and keep yourself top of mind, because sometimes I'll forget. Oh gosh, I should have responded, or I should reach out to this client, because gosh knows you could be losing work if you forget to. I've got clients who say, yes, I'm going to buy this, or I want to come back to this, and then, if you follow up, sometimes it's just that little nudge that is top of mind, reminding that we'll get you that sale.  26:00 - Tom Dheere (Co-host) Yep, and one thing I will say clothes is about 200 something dollars a month, but if you think about it, if you use that CRM and you book one explainer video for $300, you made your money back and everything else after that is profit.  26:14 - Anne Ganguzza (Host) Yeah, absolutely, absolutely Good conversation, guys. I don't know if we'll ever like get the question stopping about the CRMs, but you know what guys Do, what comes naturally to you, what's comfortable for you. As far as Tom and I making recommendations, I mean, we have a combination of CRMs that work for us and we've named a few of them. But really do your research, guys, and know that it will take you some work to set it up. But I think if you've got a CRM that's running, I mean I'll tell you what that CRM saves my butt every month, and more than that, by being able to communicate easily with people that are subscribed to me and people that I want to reach out to. So it's absolutely worthy investment for bosses. So thanks again, tom, for your words of wisdom.  26:59 - Tom Dheere (Co-host) You're amazing. Thank you, as always, for having me.  27:01 - Anne Ganguzza (Host) Yeah, bosses. Big shout out to our sponsor, ipdtl. You too can connect and network like bosses, like Tom and myself, real bosses. Find out more at IPDTLcom. Guys, have an amazing week and we'll see you next week. Bye.  27:15 - Intro (Announcement) Join us next week for another edition of VO Boss with your host, anne Ganguzza, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast-to-coast connectivity via IPDTL.   

Today, we're talking to Jack Tam, SVP and CTO at Intuit Mailchimp. We discuss insights on the evolving landscape of AI, the future of software engineering, and why staying grounded is paramount as a tech leader. All of this right here, right now, on the Modern CTO Podcast!  For more on Intuit Mailchimp, check out their website here: https://mailchimp.com/ Produced by ProSeries Media: https://proseriesmedia.com/ For booking inquiries, email booking@proseriesmedia.com