Sound Advice

From Kickstarter to Indiegogo, crowdfunding is the engine for nonprofits, artists, musicians and businesses to raise money to support entrepreneurial efforts. First we speak with Jill Sobule and discuss the inspiration and journey behind her fan-based funded 2009 release - California Years. Raising over $80,000 in two months, Jill gives us insight into the strategies that made her first crowdfunded venture such a success. After that, we speak to industry expert, and crowdfunding originator Brian Meece. Strap into your jump seat as we learn from the CEO and cofounder of Rocket Hub. Brian discusses how he started his own pioneering venture that has helped thousands of artists, entrepreneurs, and social leaders raise the means they need to pursue their creative efforts.

Join us as we go behind the scenes with industry experts and delves into the trends and tactics that have brought together music acts and marketers for decades. Host Richard Brownstein gets the inside tips on DIY Marketing from Bob Baker, author of the highly acclaimed Guerrilla Music Marketing Handbook, which appeared in the major motion picture The School of Rock, starring Jack Black. As an author, speaker, musician and music magazine editor, Bob is one of the most widely recognized authorities on music marketing and an industry leader in helping musicians leverage online web and marketing strategies to accelerate their careers. Meet “Music’s King of Hot Sauce” Twisted Sister’s Eddie Ojeda. The legendary guitarist with the bulls-eye guitar turned brander discusses the entrepreneurial journey behind Twisted Hot Sauce.