Podcasts about music marketing

Send us a textHey everyone! This week, we're doing something a little different — instead of our regular On The Porch episode, we're bringing you the first full episode of our new limited series, Mastered: The Business of Music.Mastered pulls back the curtain on the music industry, talking with major players about marketing, touring, sync licensing, being a DIY artist, and so much more — all the real-world advice artists and industry professionals need.We're excited to share this full episode with you today, and don't worry — we'll be back with our regular On The Porch format next week. You can also head over to the Mastered feed to catch the rest of the series.Joelle May's career has spanned across public relations, label management, events, and more. One area she's worked in for over a decade is sync and licensing. And I know what you're thinking - wtf is sync and licensing? This is exactly why we thought it'd be great to sit down with Joelle and really unpack that.Joelle has placed music across television, video games, and commercials in North America and Europe.In this episode, we get to the bottom of what sync and licensing is, how to get your music placed (spoiler: it's not easy, especially on your own), and a little bit about the legalities and how royalties work.This Week's Emerging Artist This week, we have Adinah Vine, a country artist from Ontario, sharing her song "What If We Run Out Of Gas?". Available now wherever you get your music. Support the show

What if the difference between “out now” and “taking off” was simply three weeks of planning and the right people answering your email? We sit with Jesse Flores, VP of Artists and Label Partnerships at Intercept Music, to map the modern indie playbook—how to keep your masters, design smarter releases, and turn attention into a durable career.Jesse takes us from his mixtape‑selling college days to national roles at EMI, then into the services world where distribution is only half the story. We talk through the shift from record stores to streaming, why singles now anchor most strategies, and how playlisting and editorial pitching actually work on platforms like Spotify, Apple Music, and YouTube. He's candid about who is ready for a services deal and who should start DIY, what signals tell him an artist can scale, and why proactive, responsive support is the secret advantage in a crowded market.We also get into AI's role—useful for bios, press materials, and workflow, risky when it fabricates artists or fuels fraud—and the surge of cross‑genre collaboration as hip‑hop blends with Latin, Afrobeats, and even country. Jesse shares his “Fantastic Five” team framework: a strong distributor, manager, publicist, entertainment lawyer, and digital strategist. Add focused networking at Music Biz, ASCAP or BMI events, and industry weekends, and you're not just releasing music—you're building leverage. If you've been wondering when to drop, how to pitch, or what it takes to move from hobbyist to pro, this conversation lays out the steps with clarity and heart.Enjoyed the conversation? Follow the show, share it with a friend who's plotting their next release, and leave a quick review to help others find us.Thank you for stopping by. Please visit our website: All About The Joy and add, like and share. You can also support us by shopping at our STORE - We'd appreciate that greatly. Also, if you want to find us anywhere on social media, please check out the link in bio page. Music By Geovane Bruno, Moments, 3481Editing by Team A-JHost, Carmen Lezeth DISCLAIMER: As always, please do your own research and understand that the opinions in this podcast and livestream are meant for entertainment purposes only. States and other areas may have different rules and regulations governing certain aspects discussed in this podcast. Nothing in our podcast or livestream is meant to be medical or legal advice. Please use common sense, and when in doubt, ask a professional for advice, assistance, help and guidance.

Ray Ray's Podcast — Episode 167 “Jai Humble”Jai Humble, a rising music artist and marketing strategist, joins Ray Ray's Podcast to talk about her creative journey, her passion for community building, and her upcoming event “Hoops & Fashion” happening October 26th. Jai opens up about balancing artistry and entrepreneurship, promoting culture through music, and how she's using marketing and entertainment to bring people together in Dallas. Recorded at Hello Studios Dallas, this episode is a must-watch for fans of music, marketing, and community-driven creativity. Subscribe for weekly episodes featuring actors, musicians, athletes, entrepreneurs, and community leaders sharing their journeys and lessons learned. Topics & Keywords: Jai Humble interview, Dallas music artist, Hoops & Fashion event, Dallas community event, artist and marketer, creative entrepreneur, women in music, Dallas podcast, music marketing, community building, Hello Studios Dallas. Connect with Us:Instagram: @rayrays_podcastWebsite: www.rayrayspodcast.comEmail: ray@rayrayspodcast.com#RayRaysPodcast #JaiHumble #DallasPodcast #MusicPodcast #DallasEvents #HoopsAndFashion #WomenInMusic #CreativeEntrepreneur #CommunityEvent

This week, Darryl Ballantyne, CEO and Co-founder of LyricFind, discusses the complexities of the music business model and how LyricFind has managed to create new revenue streams by licensing lyrics and developing products like Lyric IQ. We also discuss how they've overcome challenges such as price competition and maintaining product market fit.  This is a great conversation for Startups!   The News!   https://www.billboard.com/pro/sora-2-music-industry-pay-attention-ai-social-app/   https://www.engadget.com/spotify-canva-and-other-apps-can-now-connect-to-chatgpt-194830116.html   https://www.billboard.com/pro/sora-2-music-industry-pay-attention-ai-social-app/   https://www.engadget.com/spotify-canva-and-other-apps-can-now-connect-to-chatgpt-194830116.html The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Jenna LoMonaco, Head of Marketing at ONErpm, discusses her career journey from Brooklyn to New Jersey, her transition from audio engineering to PR, and her role at ONErpm. She highlights the company's unique position as a modern music label offering distribution, artist deals, publishing, and content creation. Jenna emphasizes the importance of transparency, cultural sensitivity, and leveraging technology, such as their CMS platform, to provide comprehensive services to artists. She also stresses the significance of female leadership in the music industry and shares her passion for Cardi B's music. Timestamp Jenna LoMonaco's Background and Current Role 0:00 Journey into the Music Industry 3:24 Unique Aspects of one RPM 6:54 Evolution of Marketing in the Music Industry 10:03 Challenges and Opportunities in Global Marketing 13:20 Advice for Aspiring Music Industry Professionals 16:46 Importance of Female Leadership in the Music Industry 20:18 Jenna's Music Preferences and Final Thoughts 24:22

“Music Marketing Doesn't Have to Suck” is the motto of Zack Fischmann aka "Magic Nothing" - one of today's most trusted voices helping independent artists navigate the chaos of music marketing.In this episode, we unpack how artists can actually enjoy marketing by getting clear on their goals, leveraging AI the right way, and building brands that feel authentic - not forced.Zack shares his takes on everything from:✅ Why most artists feel lost or overwhelmed by marketing✅ How AI will change the music business (and how to prepare)✅ The one mindset shift that fixes 90% of artists' problems✅ Why “posting more” is NOT a strategy✅ Ads vs organic growth - when to spend and when to waitGrab 15% off ANY product from Zack

Today, a conversation with Tristra and Mansoor Rahimat Khan, the founder and CEO of Beatoven.ai. an ethically trained music generator that was built in partnership with hundreds of artists. They talk about the inspiration behind Beatoven and dive into the nitty gritty of how and why Beatoven works in collaboration with musicians to secure fully licensed content.   News! How Visa Issues Are Threatening Artists' Careers — And the Music Companies That Work With Them   Trump administration, China reach ‘framework' for deal to keep TikTok operating in the US (report)   Everything Meta announced at Connect 2025: Second-gen Ray-Ban Meta, Oakley Meta Vanguard and Meta Ray-Ban Display   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingReturning guest Darren Hemmings is a music marketing expert and the founder of a creative marketing agency specialising in music called Motive Unknown.He's also the author of the excellent Network Notes Substack.How do you break through in 2025? How do you even get your music heard? These problems are as pertinent for acts signed to big labels as it is for people just starting out.Is streaming a problem? And what is the role of labels today? We address all these things and much more besides in a vital conversation for anyone with even a passing interest in music, the industry, and the development of culture in today's big tech- dominated world.This is a great conversation with a returning guest who will definitely be on the show again!--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist Hosted on Acast. See acast.com/privacy for more information.

✨ Marisa Lauro, Global Music Marketing Executive & Founder of High Note Creative☁️ Advice for breaking into music and entertainment marketing☁️ What it's like leading Marketing campaigns for artists like Justin Bieber, Shawn Mendes, Rihanna and more☁️ Career insights from 18 years at a major record label☁️ Navigating leadership challenges early in your careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

AI models can truly capture the essence of musical creativity. (Wait. Really?). Join us as Tristra interviews Dr. Christopher White from UMass Amherst about his new book The AI Music Problem: Why Machine Learning Conflicts with Musical Creativity. The two of them get into a really interesting question – Is AI redefining music, or is music reshaping AI? It's a great conversion about the future of music creation.   The News: What Is AI Slop?   Chinese social media platforms roll out labels for AI-generated material   Spotify's ticketing partnerships have ‘escalated quite quickly' in 2025   EU pauses probe into Universal's $775m Downtown deal   Influencers are among the winners of Trump's 'no tax on tips' policy The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

In this special 100th episode of the N'Courage & N'Spire podcast, host Durell Peart celebrates a significant milestone with Jocelyn Cavillo, a passionate music marketer and executive. Join Durell and Jocelyn as they delve into the world of independent music artistry in today's ever-changing landscape. Jocelyn shares her journey from discovering her love for music to empowering artists with insightful marketing strategies. We explore the importance of building a solid brand, understanding your audience, and leveraging social media for success. Tune in to hear valuable tips and inspiring stories that will help both emerging and established artists navigate the complexities of the music industry. Don't miss this empowering conversation that celebrates creativity and community!. For more on Jocelyn Cavillo, please visit her Instagram Profile, @gotsauce.xyzGot What U Need NetworkInstagram: https://www.instagram.com/gwun.network/ Facebook: https://www.facebook.com/GWUNNetwork Website: https://gwunnetwork.com/YouTube: https://www.youtube.com/channel/UCeA-JJasR0-64nBb1efDJ1Q/featured

Finding solid music marketing advice feels like searching for a needle in a haystack these days...   In this episode of Creative Juice, Jack and Circa tackle the evolving challenges artists face in filtering through the noise of the music marketing landscape! Learn about the roots of Indepreneur's approach to teaching business marketing in the music industry, how to identify genuinely helpful information, and where the industry is heading with new strategies and tools!   If you're tired of sifting through misinformation and you're ready to learn marketing that works, this episode will guide you toward real results!   DISCOVER: - Why Most Music Marketing Tools Don't Live Up To The Hype - How The IndieFounder Coaching Program Transforms Artists' Careers - What Separates Gimmicks From Strategies - When To Trust Marketing Advice And Avoid The Red Flags - How Information And Knowledge Flows At Indepreneur - Why Understanding Business Fundamentals Is Essential For Artists   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

In this episode of the Small Business Matters podcast, Tim Fulton and his co-host, Taylor Fulton, welcome Brendan Martin, a Billboard-charting artist, songwriter, coach, and founder of Purpose Driven Entertainment. Brendan has collaborated with top names like Kendrick Lamar, T-Pain, and Mac Miller, while also helping over 1,000 artists land label deals, achieve a billion Spotify streams, and generate hundreds of millions of social media views. Brendan shares his journey from freestyle battles in high school to opening for Mac Miller and Snoop Dogg, signing a restrictive record deal that stalled his career for a decade, and ultimately finding his calling in developing and marketing artists. His story highlights the resilience needed to pivot, adapt, and turn setbacks into opportunities. Key takeaways from the conversation include: • Customer care is everything: Small businesses can differentiate themselves from larger competitors through exceptional client service and relationships. • Leadership responsibilities: As CEO, Brendan focuses on reputation, vendor relationships, negotiations, and exploring automations and AI to scale services. • Innovation in marketing: He's experimenting with AI-generated influencers, social media strategies, and playlisting to help artists grow audiences. • The performer-to-mentor shift: Brendan explains why he thrives helping others succeed in music, offering insights shaped by both his creative experience and industry challenges. • Lessons from mistakes: Losing relationships has often opened new doors, while overextending himself across too many projects has been a costly misstep. Brendan's story blends the creativity of music with the discipline of business, offering inspiration to entrepreneurs navigating growth, uncertainty, and the balance between passion and sustainability. Episode Highlights: • What Really Matters to Small Businesses? [02:46] • Starting in the Music Industry [03:52] • Responsibilities as the CEO [06:58] • Current Technology and Marketing Trend [09:15] • Transitioning from Performer to Producer [11:30] • Experiencing and Enjoying the Power of AI [13:29] • The Best and Worst Mistakes [16:06] • Rapid Fire [19:05] • Takeaways [24:47] • Contact Information [24:47] • SBM News [25:21]

The #1 Mistake Musicians Make When Releasing Music (Are You Guilty?) In this episode of the MUBUTV Music Business Insider Podcast, Mark Allen—veteran music marketer, manager, and strategist—unveils his essential music release strategies for independent artists. We discuss building a strong artist story, harnessing data & algorithms, leveraging social media, and the career-transforming power of AI and blockchain. Whether you're just starting or aiming to level up, Mark shares practical tips to avoid common release mistakes and turn your passion into a sustainable music career. Don't miss these actionable insights for the modern music professional!

Today we have a sneak peek into exciting things to come - a taste of Ben Tatlow's inaugural 'music business 101' all:ambient course! Based on his extensive professional background in brand management and digital marketing, Echoes Blue Music label director Ben Tatlow explores two key frameworks that can help shape how you view your music marketing. These will help keep each type of promotional activity you undertake in balance, and ultimately in service to the overall goal of building a sustainable music business.In this thought-provoking episode Ben breaks down the listener journey from awareness to becoming a core fan of your music, as well as diving into paid, owned, and earned promotional opportunities.We're still in the process of finalising the all:ambient 'courses' launch, but are very very pleased to provide you with the first look at what's to come!The⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ all:ambient Discord server⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is now live! Come join the community & conversation with a bunch of like-minded artists & creators. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join us here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – you'll need to create a Discord account if you've never done so – and welcome to the all:ambient family!the all:ambient podcast is an inside look at the incredible artists in ambient music, digging into creative processes, hearing untold stories, and following the rabbit trail to wherever that conversation may lead.Don't forget to leave a review and text a friend or fellow musician about the podcast. We really appreciate it!

In this special episode of the PR Resolution Podcast, Stella is joined by Alex Jukes, founder of Jukebox PR and host of the Loud and Unfiltered podcast. They discuss the unique culture at Jukebox, where team members live and breathe their industry; dance music. Just like the fast-paced nature of the music, the conversation bounces from launching the latest super club, sharinmg their secret to making new tracks 'go viral' and to how they sell out global events with their unique approach to PR. With a client roster that includes major global brands like Pacha and Ministry of Sound, Jukebox PR leverages its industry knowledge and innovative techniques to drive real business impact, which is often breaking records in music downloads or selling out festivals. The conversation also touches on the significance of data-driven decision-making, the value of building long-term relationships in the industry and....how this has led Alex's personal growth goals too. Whether you're in the music or PR business, this interview is inspiring. Watch now. Special Guest: Alex Jukes.

We are rewinding and playing back some of our favorite guests during the month of August and today we have our own Chief Creative Officer from way back when he was the creative force at Artiphon. Adam McHeffey, CMO of Artiphon, joins us to talk about the state of musical instrument innovation. Instruments like the Orba put music creation at the fingertips of hobbyists, allowing them to focus on enjoyment and self-expression rather than traditional album releases. We discuss the fusion of music and social media, and the new generation of creators redefining the art form. Lines between listening and playing are blurring, (see Ocean Eyes remix on Logic Pro X) pointing to a future where music engagement is akin to gaming, providing endless possibilities for interactivity and connection.   Shoutouts mentioned in episode: seids_ imsethdrums socialrepose   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

For 33 1/3 years, Paul Rappaport made history as a rock promotions kingpin at Columbia Records, shaping pathways for the biggest artists of the '70s, 80s and '90s to find their audience. Paul has penned 'Gliders Over Hollywood: Airships, Airplay, and the Art of Rock Promotion', a memoir that captures the creative fun and the rich, human connection at the heart of the record business in its golden era.Paul shares stories of big-budget, wildly innovative stunts, like painting a radio station pink for Pink Floyd, sending a terrifying “alien invasion like” laser beam across Los Angeles skies for Blue Oyster Cult and jumping through every station relationship hoop to land Mick Jagger, out of the box, at number one on the charts! Paul reports  that in the records and radio world, it was friendships and reciprocity that made the  engines hum.Paul shares stories of his heart-to-hearts with Bob Dylan, Billy Joel, Bruce Springsteen, and Mick Jagger and of his one-of-a-king thank you gift from Pink Floyd… an opportunity to join them on stage in London to shred and trade guitar licks with David Gilmour on Run Like Hell!With a deep reverence for music and the artists who shaped his world view, Paul reflects on the chance he was given to be a part of the effort alongside his boyhood heroes and to help them share their work with the world.Music is ever-evolving and to get radio stations on board with new sounds, Paul would often grab everyone from neighborhood radio stations and record stores and personally initiate them to the glory that is Billy Joel or Bruce Springsteen live and in concert. It worked! He arranged one-on-one interviews, including the time Philadelphia radio personality Helen Leicht looked into the eyes of Paul McCartney and broke into tears.  Sir Paul jumped up and pulled her into a hug. Beatles up close are sob inducing. He gets it.Co-host Weezy, also a radio/records veteran, talks shop with Paul, remembering warmly the kooky and collaborative crusade to celebrate and share the music. They also discuss the future of terrestrial radio. Is there one?In our current media segment, Fritz and Weezy discuss The Law According To Lidia Poet and Titans: The Rise of Hollywood, both on Netflix.Path Points of Interest:Gliders Over HollywoodPaul Rappaport on FacebookThe Law According To Lidia Poet on NetflixTitans: The Rise of Hollywood on NetflixMedia PathMedia Path on FacebookMedia Path on InstagramMedia Path on XMedia Path on BlueskyHelen Leicht Interviews Sir Paul McCartney On WXPN - 8/29/13

We are rewinding and playing back some of our favorite guests during the month of August. Join Dmitri and Tracy Maddux the former CEO, of AVL Digital and CD Baby as they talk through the fundamentals of what it takes to really start up. We promise that by the end of this episode, you'll have a clear understanding of the critical decisions that shape the future of your business. Whether you intend to sell your company or nurture it as a long-term venture, Tracy's wisdom on capitalization, leveraging personal funds versus investors, and recognizing your strengths and weaknesses will set you on the right path. And if you're already deep in the weeds with your company – there is still great advice to be learned from these two industry experts.   Tracy Maddux   Artes Management The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Unlocking the Next Music REVOLUTION: Hook, AI & the New Era of Artist Monetization With Karan Bhatnagar from Hook Music

We are rewinding and playing back some of our favorite guests during the month of August. Today we have a great conversation with the CEO and co-founder of LyricFind. Listen in to find out how Darryl got his first investor, and what Microsoft, childhood bedrooms, outdated websites, and roller coasters have to do with anything. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

We are rewinding and playing back some of our favorite guests during the month of August. Starting with…. The great debate! It's been five years since Mark Mulligan of MIDiA Research gave the keynote at the first Music Tectonics Conference. This year we had him, along with Tatiana Cirisano, back to Music Tectonics. Instead of the standard conference keynote (because why would we do standard?) we had an election-year style debate that we called The Great Bifurcation Debate. Tune in as they each argue their side – “Play” and “Listen” and their observations for what the future may hold with each.    Read MIDiA's report on bifurcation here. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Join the Music Tectonics team for the June Seismic Activity with special guest Andrew Kahn, Managing Partner of Yamaha Music Innovation Fund. Hear Andrews best practices for pitching him (or not) at a conference, and what he feels is the most important aspect of any pitch deck. Hint: It's not a great power point. We also hear queries specific to founders in attendance. Among them are questions about funding AI startups, is it possible to compete with Ticketmaster, and what about this innovative new musical instrument? Really great insight from the heart of the funding world.    The News! The most important chart in music right now?   Getting AI companies to agree to licensing deals with copyright owners is “not doable” and “China's not doing it”, rambles Trump   Live Music News: GigSalad, Lightroom, new boards @ MVT, LIVE   The Death of the Middle-Class Musician   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

How Strm for Artists Is Revolutionizing Artist Success in 2025 With Fernando Gabriel From Strm Unlock the future of music industry innovation with Strm. In this episode, Brazilian engineer, artist, and tech entrepreneur Fernando Gabriel reveals how his platform Strm is revolutionizing artist success through digital distribution, AI-driven career assessments, royalty advances, and intelligent recommendations. Discover how AI, big data, and a holistic “10 career stages” framework are empowering independent artists to thrive globally. Perfect for musicians, producers, and music business professionals aiming to master modern music tech and finance!

Meet Peggy Duquesnel, a seasoned professional musician whose passion and perseverance led her into unexpected territory—taking over another music business. When the founder of a local music company passed away, Peggy stepped in to take over the reins, honoring both the legacy and potential of the business. With no formal training in inheriting a business, she relied on determination, creativity, and a clear vision to rebuild operations, retain her own students and clients, and modernize systems. Through consistent effort, strategic outreach, and smart financial decisions, Peggy turned the business into a profitable enterprise—proving that with the right mindset and steps, artists can thrive not only in performance but also in leadership and growth. Full article here: https://goalsforyourlife.com/business-transition Reach Peggy Duquesnel at: htttps://PeggyMusic.com Make sure you're getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com #howtopromoteyourmusic #musicmoneymakeover #artistperseverance #musicbusinessadvice #musicmarketing CHAPTERS: 00:00 - Introduction 02:27 - Peggy Duquesnel, Musician and Business Owner 04:43 - Taking Over a Business 05:49 - Mentorship and Business Training 08:17 - Unexpected Business Transition 10:55 - Integrating Two Businesses 14:15 - Maintaining Business Operations 19:25 - Catalog Buyout Offers 25:10 - Business Roles and Responsibilities 28:30 - Favorite Aspects of Business 31:54 - Music Release Strategies 36:19 - Advice for Aspiring Artists 39:34 - Contacting Peggy Duquesnel 40:39 - Closing Remarks 43:11 - Outro 43:50 - Goals for Your Life Newsletter Sign-Up 44:14 - Thank You for Joining Us

Remember when Michael Bublé was an abominable snowman and chased people with snowballs? Well, maybe you don't, but a lot of people do. Or what about when NLE Choppa showed up in FPS Ops? In this episode Dmitri talks with Mike Gubman of Chartis about the creative collaborations between musicians and game developers and what sort of opportunities those collabs create. Also, the News!    SiriusXM is launching a paid ad-supported tier. Will music streamers follow suit?   If your music strategy is ‘quick hits' on the US charts in 2025… good luck.   Concert ticket prices increased 80.5% in 3 years, 4X inflation   HITS Act becomes law in a Big Win For Independent Artists   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.

What if your music marketing could pay for itself? For artists with the right offer, it can...   In this episode of Creative Juice, Jack and Circa continue our series on offers and dive into a powerful strategy that can eliminate your marketing budget altogether! Learn how the right offer, placed at the right point in your funnel, can fund your growth while building your fanbase at the same time!   If you've ever hesitated to invest in marketing your music because of budget concerns, this episode will help you rethink how your offers and your budget should ACTUALLY work together!   DISCOVER: What A Self-Liquidating Offer Is (And What It's Not) Why SLOs Teach You How To Spend Money To Make Money How To Find The “Liquidation Point” In Your Fan Journey What Most Marketers Don't Tell You About Self-Liquidating Offers How Big Brand Marketing Works What To Do When An Offer Doesn't Work The First Time Why Your Goal Is To Sell Full Price, But Get Paid On The Way   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

In this high-energy episode, host NaRon Tillman dives into a powerful conversation with Lynn Colepaugh of Cyber PR Army to explore how AI is reshaping the creative landscape for indie musicians, marketers, and solopreneurs.

Today we have a fascinating conversation with Randy Nichols, artist manager and CEO of Force Media Management. Randy's been at the forefront of attempting to figure out the ticketing strategy math, especially the scalper side of the equation. We hear about his dive into the cold hard data, scalper chat rooms, and that time he sent someone undercover to the Ticket Scalpers Convention. We also talk about the allure of the “super fan” and why that is… baloney. Also we get into merch, and the general state of live music today.    News! YouTube to demonetize AI-generated videos starting July 15 Why fandom's ‘more is more' era could backfire YouTube's ‘Ask Studio' feature adds AI insight to its analytics Report: Threads is closing in on X's daily active users total   Shoutouts! Immensity_AI Klaviyo Openstage   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Join us today as we talk with Jessica Sobhraj, the co-founder and CEO of Cosynd; a platform that helps creators protect their copyrights. We start by talking about the complex legal maneuvers involving the US Copyright Office; we then head into the ongoing impact of AI and the proactive steps you should take to safeguard your intellectual property.    But first, the news!  Anthropic Scores Major Fair Use Win in Authors' Infringement Suit: ‘Using Copyrighted Works to Train LLMs to Generate New Text Was Quintessentially Transformative'   Affordances in the brain: The human superpower AI hasn't mastered   Deezer Exec Says ‘There's No Going Back' on AI Music: ‘The Industry Will Need to Make a Decision'   The music industry is building the tech to hunt down AI songs   Shoutouts mentioned 5 Calls Sureel   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Darren Hemmings is a respected music marketing strategist and the founder of Motive Unknown, a leading agency serving over 60 top-tier music clients including independent labels, global pop acts, and music production brands. Since launching the company in 2011, he's built a team of 30 and become a trusted voice in the industry through his widely read newsletter, Network Notes. Darren's mission is to help artists and brands connect authentically with their audiences through emotionally resonant, value-driven marketing.In this episode, Darren shares how artists can thrive by focusing on connection over promotion in a tech-driven music landscape.Key Takeaways:Why authentic, value-first marketing creates deeper and longer-lasting fan relationshipsHow building local music scenes can be a catalyst for broader successWhere AI fits into music marketing—and where human connection still reigns supreme---→ Learn more about Darren and Motive Unknown at https://www.motiveunknown.com.Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

On today's episode we talk with Bomo Piri, Chief Brand Officer at Native Instruments. Our conversation begins with the techno Berlin roots of the brand and dives into what's happening today with their strategic partnerships -- like the London based Young Urban Artist Foundation, and a very cool sounding recent collab with Mustard at Coachella. We chat about Bomo's unique marketing approach as well as the importance of authentic community engagement, and how they see that as a throughline to most of their marketing efforts.   The News! US music publishing revenue jumped 13.4% to $7bn in 2024, outpacing the growth rate of recorded music   PlayStation's concert series is coming to the US   UMG JV with investment firm WTSL focuses on ‘artist-led IP'   Sony Music CEO Talks AI: ‘We Are Going to Do Deals for New Music AI Products This Year'   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Wondering how to grow monthly listeners on Spotify as an independent artist, without gimmicks or burnout? In this episode, I break down my journey from 300 to nearly 3,000 Spotify listeners in just six months using real-world strategies.Learn why reducing SubmitHub costs led to more playlist features, how extending Facebook ads to three weeks boosted algorithmic reach, and why static images outperformed videos on my socials. I also share the powerful impact of genre consistency in building curator trust and break down my waterfall release strategy across four singles.You'll also hear about unexpected growth after pausing paid ads and how Amazing Radio's free rotation helped sustain exposure. Plus, I unpack the truth behind playlist submission gates and whether new followers actually stick around.If you've searched “how to grow your Spotify audience without spending a fortune” or “do playlist gates actually help Spotify follower engagement,” this episode is for you.Whether you're a bedroom producer or an established artist, this is your roadmap to smarter growth, without sacrificing your creativity or sanity.Links mentioned in this episode: Presave 'Darklight' on SpotifyListen to Marc Matthews on SpotifyListen to Dystopian Progressive HouseListen to Synthpop & Synthwave BreakthroughSend me a message Support the showWays to connect with Marc: Master with confidence - join the Pro Home Mastering waitlist - If you grab the course using my link, I may earn a commission at no extra cost to you Radio-ready mixes start here - get the FREE weekly tips Grab exclusive access to BONUS content Book your FREE 20 Minute Discovery Call Follow Marc's Socials: Instagram | YouTube | Synth Music Mastering Thanks for listening!!

On today's podcast we have a truly amazing talk with Damien Riehl, a musician and technology lawyer who is one of the masterminds behind All the Music Project; an algorithmically generated catalogue of 471 billion melodies, which was then put into the public domain in an attempt to protect musicians from being sued for copyright claims. It is a fascinating conversation. Damien's Ted Talk here   News! Gen Z is embracing a digital detox and the ‘Martha Stewart summer'   Apple Intelligence Is Gambling on Privacy as a Killer Feature   The iPhone is your karaoke mic in tvOS 26's Apple Music Sing   Nothing will stand in the way of independents (and why the world's first three-person indie unicorn is only a matter of time away)   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Want a masterclass in fan engagement? Not everything you see in the music industry is worth copying, but now and then, artists' release strategies really stand out...   In this episode of Creative Juice, Jack and Circa break down Jon Bellion's release strategy for Father Figure and why it's one of the coolest fan-focused rollouts we've seen in a while! Learn about Jon's dedication to his email list and growing an old school style forum, what's working, why his fans are going crazy over it, and how you can take notes for your own marketing!   If you're watching what other artists are doing and wondering what's worth paying attention to (and what's just hype), this episode will help you separate stunts from strategy!   DISCOVER: How Jon Bellion Is Using Email Marketing And Forums To Build Deeper Fan Relationships Why His Approach To His Comeback Is Rallying His Fans What He's Doing Differently With Instagram How He's Driving Traffic To Release Shows And Merch Why Short-term Stunts Don't Create Long-term Fan Impact What To Model From Jon's Marketing and What To Avoid When Watching The Industry   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Jon's Finsta Account Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

In this powerful return episode, Chris G sits down with Orlando-based rapper, singer, and voiceover artist E-Turn — one of the most respected indie artists in the Southeast. With a deep catalog, multiple Florida tours, and voiceover credits for brands like Kmart, E-Turn shares her wisdom on building an independent music career with intention, grit, and grace. We dive into the realities of DIY touring, how she landed her first tour with Homeboy Sandman, tips for booking shows the right way, and the surprising overlap between voice acting and the music business. E-Turn also shares her pivot into voiceover work, managing burnout, and why aligning your craft with your purpose is essential for long-term success. Whether you're an artist, promoter, or someone navigating the creative industry, this conversation is full of gold — from tour booking strategies and energy management on the road to monetizing your voice in unexpected ways.

”Create a flurry of content.   But do not put $10,000 aside for a celebrity to come in and talk about your brand. I want you to go after thirty smaller creators with followings between ten and thirty thousand.” Today we hear from Adam McHeffey, the former CMO of Artiphon and current Chief Creative Officer at Rock Paper Scissors to discuss effective strategies for marketing musical instruments. Key points include the significance of IRL networking, the importance of strategic planning, and the role of traditional PR. Adam also provides some very clear step-by-step marketing strategies. This episode is a must for anyone looking to launch a new product or musical instrument.   News! Events-tech firm Fever raises its latest nine-digit funding round   AI, bot farms and innocent indie victims: how music streaming became a hotbed of fraud and fakery   Do not settle.   AM Radio Mandate is Moving in Congress — But Should It Pair with Performance Royalty Requirements?   ‘Ethical' AI Music Firms React to the Majors' Suno-Udio Licensing Talks: ‘We Just Get Left Behind'   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Struggling to promote your music on social media without burning out? You're not alone. In this episode, Marc Matthews introduces his 30-day music release promotion calendar for indie musicians, a practical tool designed to eliminate guesswork, boost engagement, and help you post purposefully.You'll learn what a social media content calendar for musicians is, how a content calendar can improve music promotion, and what tools can help musicians plan and schedule social media content. Marc breaks down how to schedule content types (like teasers, throwbacks, or studio clips), choose the right platforms, and, most importantly, track engagement metrics for your music posts.Marc also shares lessons from my campaigns, how tracking content performance helped his “Half-Life” release outperform “4-Minute Warning” with fewer posts and how to analyse the performance of your music releases online to get better results every time.This episode answers key questions like how to measure the success of your music marketing campaigns and how to track social media engagement for music releases, all while reducing burnout from social media as a music creator.Tune in and grab your free download of the calendar. Let's make your next release smarter, not harder.Links mentioned in this episode: Grab your FREE 30-Day Social Media CalendarSend me a message Support the showWays to connect with Marc: Radio-ready mixes start here - get the FREE weekly tips Grab exclusive access to BONUS content Book your FREE 20 Minute Discovery Call Follow Marc's Socials: Instagram | YouTube | Synth Music Mastering Thanks for listening!!

Liam James Ward is the General Manager of music-focused social media agency, Something Something. With a deep background in audience development, playlist strategy, A&R coordination, and grassroots promotion, Liam has worked on award-winning campaigns with major labels and independent artists alike. His journey from tastemaker DJ to industry leader makes him a unique voice in helping artists build meaningful careers in the streaming era.In this episode, Liam shares how artists can use social media and audience development to create sustainable, fan-powered careers.Key Takeaways:Why building genuine relationships with fans is more powerful than chasing algorithmsHow to develop a content strategy that balances short-term attention and long-term engagement Simple ways to turn casual followers into super fans who support your music financially and emotionally---→  Learn more about Liam and his work at: somethingsomething.socialBook an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

Today we bring you the recording from our latest on-line Seismic Event, “Artist Careers in a Parallel Universe.” It was an exploration into the livelihood of three working artists; Clara Venice, Vivek Agrawal, and The Phronetic. RPS Chief Creative Officer, Adam McHeffey talks with them about how they are using new technology to fuel their creative visions, how they've built brand relationships, and importantly, how they're monetizing their networks. Great insight into how they make it work. Also! stick around for the news.   Seismic Activity Guests Vivek Agrawal The Cassette Speaker The Oasis   Clara Venice Locket   The Phronetic   Sign up for the next Seismic Activity!   Links to the News What Is Going On With the Chaos At the Copyright Office? Fake Podcasts EU artists generated more than $1.8 billion on Spotify in 2024, up 15% YoY   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!  Get Dmitri's Rock Paper Scanner newsletter.

A&R Executive Dave Wallace Reveals Strategies for Global Music Success In this captivating episode of the MUBUTV Music Business Insider Podcast, discover what it really takes to go from local success to global recognition. Dave Wallace—A&R, manager, label exec, and music industry mentor—pulls back the curtain on artist growth, navigating the US market, and building powerful international networks. Learn what attracts labels and music managers today, the importance of storytelling, and why persistence is key in the modern music game!

In this bonus episode of Rodes Live, we're dropping game for indie artists on how to make festivals work for you—even when you're not booked to perform. Whether you're a rapper, singer, producer, or creative entrepreneur, festivals are a goldmine for networking, promotion, and pushing your merch. Learn how to stand out in the crowd, create a buzz, and turn foot traffic into real fans and sales.You don't need to be on the stage to be in the game. This is the ultimate guide for turning a festival appearance into a business opportunity. 

On today's news roundup show Dmitri and Eleanor tackle the week's music tech news. They discuss Spotify's app store changes, Apple Music's new transfer tool, and so many AI music industry developments, including the $10 million AI music fraud case.    News you might want to read: Spotify says App Store changes have boosted its subscriptions   Apple Music's new transfer tool simplifies switching from other streaming services   Martina McBride Speaks Out Against AI Deepfakes at Senate Hearing: ‘It's Just Terrifying'   Udio launches mobile app using Apple's in-app purchases system   OpenAI has hardware ambitions – and a $6.5bn deal to ignite them   ‘A Billion Streams and No Fans': Inside a $10 Million AI Music Fraud Case   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

“How about TikTok?” It's one of the most common questions we get from artists and their teams when talking about running ads...   In this episode of Creative Juice, Jack and Circa dig into how we run TikTok Ads at our music marketing agency IndieX—where they fit, when we use them, and how to get results without burning cash! Learn why we don't use TikTok Ads for testing, how we rely on organic content first, and how to use viral videos to your advantage!   If you've been wondering where TikTok Ads fit into your music marketing strategy, this episode will give you the approach you need to use them the right way!   DISCOVER: Why We Don't Recommend TikTok Ads For Testing How Organic Content Sets The Foundation Before You Spend Money On Ads What The Community Interaction Objective Is And How To Use It For Growth When To Run Ads On Proven Viral Content To Build Audience How TikTok's Audience Growth And Retargeting Tools Work What Changed With Retargeting on TikTok   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

In today's episode we welcome pioneering innovator Ty Roberts, founder of Gracenote, and former CTO of Universal Music Group. We talk about some of the pivotal moments in his career including Gracenote's role in the development of iTunes, and working with David Bowie on generative music. We discuss the future of visual music experiences, the rise of AI in music creation, and the possibilities for personalized live events using advanced technologies.    Shoutouts from the News Are Tech Bros Hijacking the Music Industry? An Urgent Look at the Latest AI Developments SoundCloud Says Users' Music Isn't Being Used for AI Training Following Backlash Licensing AI music: the industry is focusing on the wrong problem U.S. Copyright Office Releases New Report on Legality of AI Training, Suggesting Law Is With Rightsholders on Key Issues Taco Bell launches record club with 2025 Feed The Beat class   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.

In today's music landscape, where everyone seems obsessed with going viral on TikTok or landing that one big playlist placement, it's refreshing to hear from someone who's been in the game for three decades and has a completely different perspective.Enter Cryptic One — a New York-based hip-hop producer who's been making beats since 1989. As a founding member of the legendary underground collective Atoms Family (alongside Company Flow and other NYC hip-hop pioneers), he's watched the industry transform from analog to digital, from record stores to streaming, from street teams to social media.In our latest ProducerHead episode, Cryptic shared wisdom that flies in the face of today's instant-gratification culture. His message? Play the long game. Build real relationships. And for the love of hip-hop, stop abandoning your back catalog.Episode Chapters:* 00:00 - Introduction to the Long Game in Music Production* 02:58 - The Importance of Past Work and Marketing Strategies* 06:02 - Creative Approaches to Marketing Music* 09:01 - Understanding Social Media Algorithms* 11:57 - Navigating the Digital Landscape for Music Promotion* 14:55 - The Necessity of a Marketing Plan* 18:08 - Building a Sustainable Music Career* 23:54 - The Value of Engagement Beyond Social Media* 24:54 - Exploring Physical Music Formats* 26:46 - Building an Audience and Direct Connections* 29:17 - The Importance of Email Lists* 33:05 - Providing Value to Your Audience* 37:07 - Perception vs. Reality in Music Marketing* 40:44 - Embracing Authenticity and Risk in Content CreationSupport ProducerHeadIf you value ProducerHead and want to support the show, consider a premium subscription (just $6 per month). Your contribution directly supports us maintain and grow the show while keeping the core content free for everyone. Subscribe at ProducerHead.substack.com Get full access to ProducerHead at producerhead.substack.com/subscribe

Can music marketing actually help you hit your goals or is it just more noise in an already distracted industry?   In this episode of Creative Juice, Jack is joined by IndieFounder Lead Strategist Jonah McLean to answer that question with real stories from artists who hit their goals and the marketing that helped them! Learn how to stay authentic in your marketing without losing effectiveness, how to engage with your fans as your audience is building, and what systems you need to own your data and connect fans to sales!   If you're planning to release an album, go on tour, or just want to stop spinning your wheels, this episode will give you the clarity to connect your music marketing to your actual goals!   DISCOVER: How To Stay Authentic In Your Marketing And Still Get Results What It Really Means To Engage With Fans Beyond Basic Interactions Why Owning Your Data Matters And How To Build The Infrastructure To Do It How Simple Marketing Systems Keep You From Running In Circles What Prep Work You Need Before Marketing An Album Or Tour How To Tie Fan Engagement Directly To Sales And Revenue   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Apply To Work With The IndieFounder Team Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

He's helped grow platforms like Ray Daniels Presents, run campaigns for heavyweights like Lil Boosie, Lil Poppa, Trouble, and Morray, and built marketing systems that give creators control over their reach and revenue. If you've ever wondered how to get your content in front of the right audience, how to scale without a label, or how to build a loyal fan base that actually converts — today's episode is for you.