Podcasts about music marketing

Special Guests Rayel DJ Troy Frost Featured Discussion Topics A Troy Story event preview Purple Produce and House Blend Hip hop and wellness Creativity and storytelling AI in music production Inspiration vs. imitation Producer culture and artist development Independent music opportunities Mental health and creative expression Keep It or Cut It Beat Reviews KEEP IT C-Magic — Flipcom Soul Centric — Spooky World C-Nice — Safe Brain Got Blaps — Sick In The Brain Max Tremendous — Don't Stop Believing Magic On The Beat — Worth The Climb CUT IT RC Production — Shadows Ethics The Problem — Empty Promises Jerz Mayfield — Excuse Me Mister Live Performance Rayel performs original verses over Beat Club producer submissions. Featured Producers C-Magic Sol Centrik C-Nice Brain Got Blaps RC Production Max Tremendous EthicszThe Problem Jerz Mayfield Magik On The Beat Event Spotlight A Troy Story

Making a Scene Presents - The Collapse of Gatekeepers: What Happens When Artists Own Everything The Old Doors Are Still Standing, But the Locks Are Breaking For most of the modern music business, artists were trained to stand in line. Stand in line for the label. Stand in line for the radio programmer. Stand in line for the booking agent. Stand in line for the publicist. Stand in line for the playlist editor. Stand in line for the platform algorithm. Stand in line, wait your turn, be grateful, and maybe somebody with a desk, a budget, and a parking spot near the front of the building would decide your music was worth putting in front of people. That was the deal. The artist made the music. The gatekeeper owned the road. http://www.makingascene.org

In this episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with Byron Kirkland for a wide-ranging conversation about culture, business, creativity, faith, family, and the unexpected paths that can shape a career. Byron has spent years building relationships, creating opportunities, and working behind the scenes in spaces that connect music, branding, lifestyle, and entrepreneurship. What comes through in this conversation is his ability to move between industries while staying grounded in the values that matter most to him.The discussion explores Byron's journey from being connected to the world of hip-hop and entertainment to building something entirely his own through Masterpiece. Along the way, he shares lessons learned from working around influential artists, brands, and decision-makers, while also explaining why long-term thinking often beats chasing quick wins. For creatives trying to build sustainable careers, Byron offers a refreshing perspective on patience, consistency, and staying focused on the bigger picture.A major theme throughout the episode is the relationship between identity and opportunity. Byron talks about how personal values can shape business decisions and why understanding who you are can be one of the biggest advantages in any industry. Whether you're an artist, entrepreneur, freelancer, or business owner, the conversation highlights the importance of building genuine connections instead of treating every interaction like a transaction.Luis and Byron also discuss the role of faith and family in entrepreneurship. Success is often presented as a solo journey, but Byron shares how the people around us can influence the direction of our lives and careers. The conversation digs into responsibility, leadership, and the challenge of balancing ambition with the relationships that matter most. These moments give the episode a deeper and more personal feel beyond traditional business advice.Another fascinating part of the discussion centers around Byron's experiences within music culture and his connections to artists such as Machine Gun Kelly (MGK) and Cordae. Rather than focusing on celebrity stories alone, Byron explains what he learned from observing talented people operate at a high level. The lessons apply far beyond entertainment and offer valuable insight into preparation, professionalism, and maintaining strong relationships over time.The conversation also explores Byron's connection to the golf industry, a space that has opened new doors and created unexpected opportunities. What might seem like a completely different world from music actually shares many of the same principles: networking, branding, community, and trust. Byron explains how understanding culture and people can help bridge seemingly unrelated industries and create unique business opportunities.Throughout the episode, listeners will hear practical insights about building a brand, navigating career transitions, developing authentic relationships, and creating opportunities through consistency. Byron's story is a reminder that success is rarely a straight line and that some of the most meaningful opportunities come from being prepared when the right moment arrives.Whether you're building a personal brand, launching a business, pursuing a creative career, or simply looking for inspiration from someone who has successfully navigated multiple industries, this conversation is packed with ideas that can help you think differently about success and the path it takes to get there.

If you feel stuck in your music career, asking the right questions can mean the difference between spinning your wheels and making progress... In this episode of Creative Juice, Jack and Circa hash out their four eternal rules for music marketing that we use when talking about any strategy with ANY artist! Learn about how to clearly identify what you're offering, understand your audience, craft your messaging, and choose the right channels to maximize your reach! Whether you're launching new music or rekindling a connection with your fans, let these rules be your north star whenever you have questions about your marketing strategy! DISCOVER: Why Identifying What You're Really Offering Is The Key First Step How To Accurately Pinpoint Your Audience And Know WHO You're Talking To What To Consider When Crafting The Right Message For Different Fan Segments How To Choose Which Channels To Communicate On Based On Your Band's Stage Why Artists Often Ignore Their Own Strengths And How To Capitalize On Your Existing Assets How To Avoid Getting Overwhelmed With Platform Options And Stay Focused RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Stephen Grootes speaks to Grant Pleming, Founder and MD of The Racket Club, about why most brand and music partnerships fail, and how brands can better navigate culture to create more authentic campaigns. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Recent controversy surrounding the rock band Geese and a digital marketing firm Chaotic Good Projects has sparked debate over the tactics firms use to drum up hype for artists online. How can we tell if online hype is real or fake? And does it really matter? Trapital founder Dan Runcie joins Kimberly to break it down. Plus, a final thank you from Kimberly.Here's everything we talked about today:"Geese psyop debate: Rock band raises questions about music marketing" from Fast Company"Fake Fans" from Eliza McLamb"The Fanfare Around the Band Geese Actually Was a Psyop" from Wired"If Geese are a psy-op, so is everything else" from Dazed "Are Chaotic Good's marketing practices bad for listeners?" From CBC Arts“Make Me Smart” is a public media program. Show your support with a donation today and keep economic news available to everyone. Donate now: https://bit.ly/mkp_mms_pod

Recent controversy surrounding the rock band Geese and a digital marketing firm Chaotic Good Projects has sparked debate over the tactics firms use to drum up hype for artists online. How can we tell if online hype is real or fake? And does it really matter? Trapital founder Dan Runcie joins Kimberly to break it down. Plus, a final thank you from Kimberly.Here's everything we talked about today:"Geese psyop debate: Rock band raises questions about music marketing" from Fast Company"Fake Fans" from Eliza McLamb"The Fanfare Around the Band Geese Actually Was a Psyop" from Wired"If Geese are a psy-op, so is everything else" from Dazed "Are Chaotic Good's marketing practices bad for listeners?" From CBC Arts“Make Me Smart” is a public media program. Show your support with a donation today and keep economic news available to everyone. Donate now: https://bit.ly/mkp_mms_pod

Send us Fan MailHey everyone! This week, we're doing something a little different. Instead of our regular On The Porch episode, we're bringing you a full episode of our limited series, mastered. The Business of Music.mastered. pulls back the curtain on the music industry, with real conversations about labels, touring, booking, and what it actually takes to build a career as an artist. It's all about giving you practical, real-world advice from people working in the business every day.We're excited to share this episode with you, and don't worry. We'll be back with our regular On The Porch format next week. You can also head over to the mastered. feed to catch the rest of the series.Patrick Guay is a booker and promoter based in Montreal who works with Evenko, one of Canada's leading live entertainment companies. He's behind some of the biggest festivals in the country, including Lasso, Osheaga, and Ilesoniq, as well as roughly 1,600 shows a year across arenas and clubs throughout Quebec and Atlantic Canada.In this episode, Patrick and Jenna dig into what it actually takes to get booked on a major festival stage and why most artists aren't thinking about it the right way.They talk about how bookers evaluate artists, why ticket sales matter more than social media numbers, the importance of building your market from the ground up, and what a realistic path to a big stage actually looks like. Patrick also shares how he got his start in the industry, what he looks for when an artist pitches him, and why relationships and reputation go a long way in a music scene as small as Canada's.If you've ever wondered how to get on a festival lineup, or whether you're actually ready, this one is a must-listen.For more support with your music career, visit www.masteredbyfp.com.mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders. The theme song for this podcast was written, produced, and performed by Keith Hundt.Support the show

From a "scrappy" punk kid to a corporate big wig at Marshall, Steph Carter has had an unusual and contrasting journey in the music business.He joins the pod to discuss the shocking rise and unfortunate demise of his old band before using his experience to help guide one of the most recognisable brands in rock n' roll.Buy your We Lost The Sea tickets: https://www.seetickets.com/tour/we-lost-the-seaAnd your pod merch: www.nomad-stores.com/collections/2-promoters-1-podWe go again, every Thursday morning.

Was the marketing for the band Geese a psyop? Maybe. But what if I told you that's all part of the plan?   In this episode of Creative Juice, Jack and Circa discuss the "controversial" marketing strategy behind the band Geese that's got the music world talking! Learn about how a band called Geese became a sensation with a marketing approach that some are calling an "industry psyop," and dive into whether this strategy is as new or as noteworthy as it seems!   Whether you're curious about cutting-edge marketing tactics or cautious about falling into industry traps, this episode will get you thinking about how you're presenting your art to the world!   DISCOVER: Why Marketing Your Music Can Feel Like A Psyop How The Band Geese Got Into The Spotlight What Chaotic Good Did To Engineer A Buzzworthy Campaign How This Approach Ties Into The History Of Music Marketing What Influencers And UGC Have To Do With Music Virality Why It's Crucial To Understand The Nuts And Bolts Of Marketing Today How To Avoid Getting Sucked Into Gimmicks That Won't Last   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Sabrina Carpenter's Short n' Sweet is quickly becoming one of the defining pop eras of the 2020s. After discussing Future Nostalgia in Part 1, this week we'll be providing our final thoughts on Future Nostalgia and begin comparing and contrasting Sabrina Carpenter's breakthrough with Katy Perry's Teenage Dream. In Part 2 of Vinyl Drop's first VS series, Keith Montena is joined by AJ Marks, host of Main Pod Girl and lead moderator at Reddit's Popheads, to break down Sabrina Carpenter's ascent. From the foundation laid by Emails I Can't Send to the breakout moment of Espresso, it became clear how her sound, humor, and image started to click and define this era. We discuss the rollout, the music, the history, and whether this album holds a candle to modern pop benchmarks like Future Nostalgia before going head to head with Teenage Dream in the bigger picture of pop longevity. Which album is the Teenage Dream of the 2020s? It all ends next Thursday with Part 3.

Learn why traditional marketing just doesn't fit the music business.Why the music industry's marketing is not like regular businessThe "problem/solution" myth in music marketingThe emotional, intangible value of music for fansWhy competition is different in music vs. traditional productsBuilding relationships and sticky points for long-term fan engagement

When your music marketing systems start falling apart, how do you come up with a game plan?   In this episode of Creative Juice, Jack and Circa tackle the chaos that happens when your best marketing campaigns and systems break! Learn about identifying points of failure in your music marketing strategy, tweaking your process to better fit your life and career, and the importance of being prepared for changes!   If you've ever felt like your marketing efforts hit a roadblock right when you need them most, this episode is packed with insights to keep your momentum going even when life throws you curveballs!   DISCOVER: Why Being Underprepared Will Derail Your Music Marketing Systems How to Identify and Fix Points of Failure in Your Content Strategy What It Means to Build Resilience in Your Marketing Systems How to Adjust Your Plans for Unexpected Life Changes Why There's No "One-Size-Fits-All" Solution in Music Marketing How Honest Reflection on Your Priorities Drives Success What Your Beliefs About Burnout Teach You About Sustainability   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Become more profitable in just 5 minutes per week with the Profitable Musician Newsletter. Sign up at http://profitablemusician.com/join Learn why traditional marketing just doesn't fit the music business.Why the music industry's marketing is not like regular businessThe "problem/solution" myth in music marketingThe emotional, intangible value of music for fansWhy competition is different in music vs. traditional productsBuilding relationships and sticky points for long-term fan engagement

Megan breaks down visibility building into three simple steps — and explains why making direct asks is actually an act of generosity! That and more in this Micro Action Monday episode! Unsure about your offers or clients? Here are some of the episodes or posts that I was thinking of while making this episode: https://www.sybariticsinger.com/2023/02/03/29dtd-day3/ https://sybariticsinger.com/2020/02/07/29-dtd-07/ https://studioclass.fireside.fm/74 Do you like these micro action episodes? You'll probably like the 29 Days to Diva series on The Sybaritic Singer too. Check it out here: https://sybariticsinger.com/category/29-days-to-diva/ My gratitude goes out to [Hannah Boissonneault who edits our Masterclass episodes and to] Juanitos and Scott Holmes for the music featured in this episode. You can help support the creation of these episodes when you join the Sybaritic Camerata on Patreon. Get started at patreon.com/mezzoihnen. Be on the Studio Class Podcast Megan Ihnen is a professional mezzo-soprano, teacher, writer, and arts entrepreneur who is passionate about helping other musicians and creative professionals live their best lives. Studio Class is an outgrowth of her popular #29DaystoDiva series from The Sybaritic Singer. Let your emerging professionals be part of the podcast! Invite Megan to your studio class for a taping of an episode. Your students ask questions and informative, fun conversation ensues.

Send us Fan MailHey everyone! This week, we're doing something a little different — instead of our regular On The Porch episode, we're bringing you a full episode of our new limited series, mastered. The Business of Music.mastered. pulls back the curtain on the music industry, with real conversations about labels, touring, marketing, and what it actually takes to build a career as an artist. It's all about giving you practical, real-world advice from people working in the business every day.We're excited to share this episode with you, and don't worry — we'll be back with our regular On The Porch format next week. You can also head over to the mastered. feed to catch the rest of the series.Mike Denney has spent over 30 years in the music industry, working at major labels like Sony Music and Universal Music Canada before founding MDM Recordings.In this episode, Mike and Jenna dive into what labels are actually looking for when they sign artists — and what it really takes to be ready for that moment.They talk about building a strong foundation as an independent artist, the importance of work ethic, developing your brand and identity, and why not every artist is ready for radio or a record deal as early as they think.Mike also shares insight into how the industry spots emerging talent, common mistakes artists make, and why patience, consistency, and long-term thinking are key to building a sustainable career.If you've ever wondered what it takes to get signed — or whether you're actually ready — this episode is a must-listen.For more support with your music career, visit www.masteredbyfp.com. mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders. The theme song for this podcast was written, produced, and performed by Keith Hundt.Support the show

If the question "which strategy is right for me?" has you stuck in your music career, you're not alone...   In this episode of Creative Juice, Jack and Circa tackle the artist's dilemma of choosing the "right" marketing strategy versus just getting things done! Learn about decision paralysis, setting realistic goals, and why chasing the "perfect" strategy might be keeping you away from your potential fans.   If you've ever hesitated on a release or marketing plan because you weren't sure it was the best move, this episode is for you!   DISCOVER: How Decision Paralysis Is Hindering Your Marketing Success Why You Should Value Failure More Than Success In Early Marketing What Fast Feedback Loops Can Do For Your Music Career How To Categorize Marketing Tactics Into Actionable Buckets Why Getting Things Wrong Is Crucial To Eventually Getting Things Right How To Balance Strategic Goals With Tactical Moves In Your Marketing What Your "Quick Wins" Say About Your Overall Marketing Strategy   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Artists Managers, Marketing, and Lessons To Help You Get Ahead Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

If the question "which strategy is right for me?" has you stuck in your music career, you're not alone...   In this episode of Creative Juice, Jack and Circa tackle the artist's dilemma of choosing the "right" marketing strategy versus just getting things done! Learn about decision paralysis, setting realistic goals, and why chasing the "perfect" strategy might be keeping you away from your potential fans.   If you've ever hesitated on a release or marketing plan because you weren't sure it was the best move, this episode is for you!   DISCOVER: How Decision Paralysis Is Hindering Your Marketing Success Why You Should Value Failure More Than Success In Early Marketing What Fast Feedback Loops Can Do For Your Music Career How To Categorize Marketing Tactics Into Actionable Buckets Why Getting Things Wrong Is Crucial To Eventually Getting Things Right How To Balance Strategic Goals With Tactical Moves In Your Marketing What Your "Quick Wins" Say About Your Overall Marketing Strategy   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Artists Managers, Marketing, and Lessons To Help You Get Ahead Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

People often throw around the concept that selling one hoodie will make you as much revenue as 10,000 streams, but they rarely go deeper than that. Let's talk numbers that actually make sense... In this episode of Creative Juice, Jack and Circa break down the music marketing math that turns confusing revenue streams into simple equations! Learn how to compare your revenue sources, how to apply this to your merch strategy, and what it takes to create direct and active revenue streams from your fans! If you're ready to take monetization steps in your music career, this episode will give you a strategy that you can actually use today! DISCOVER: How To Calculate Your Revenue From Merch Sales What Steps To Take To Create Offers For Your Fans How Small Scale Actions Can Boost Your Bottom Line What It Takes To Overcome Barriers In Revenue Generation How To Leverage Entrepreneurial Thinking In Your Music Career Why Direct Fan Engagement Is The Key To Sustainable Profits   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Using everything we learned from interviewing 250+ artists and industry pros, we graded 12 of the most common music marketing strategies. The goal of this episode is to help indie artists who feel like they are drowning in "marketing advice" make decisions on where to spend their time, money and energy in 2026.EXCLUSIVE livestreams, resources & more on our Patreon:https://www.patreon.com/cw/OneMoreTimeTVFREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW One More Time:https://www.instagram.com/onemoretime.tvhttps://www.tiktok.com/@onemoretime.tv0:00 Intro1:18 #12 Playlisting campaigns4:11 #11 Signing with a label8:01 #10 PR / press runs11:59 #9 Radio + DJs (FM / clubs / regional)15:17 #8 Spotify in-app promo tools (Marquee / Showcase / Discovery Mode)18:55 #7 Influencer marketing / creator seeding (UGC)24:31 #6 Paid ads (Meta / TikTok / YouTube)30:09 #5 Clip flooding / account network strategy35:03 #4 Audience swapping (collabs / features / remixes)41:10 #3 Relationship marketing (DMs + IRL)45:05 #2 Organic short-form content48:02 #1 Search-driven long-form (YouTube / podcasting)

4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year...   In this episode of Creative Juice, Jack and Circa share a strategy for planning your year in music marketing with a simple calendar framework! Learn how to drive sales throughout the year, align with your releases, and reduce the obstacles to selling to your fans, even if you're working with just one product!   If you're ready to make your marketing efforts more consistent and less chaotic, this episode is will help you unlock a year-round promotional strategy!   DISCOVER: How To Plan Your Music Marketing With Just Four Dates Why Creating Your Own Holidays Can Boost Your Sales What To Do If You Only Have One Product To Sell Why Frequency Matters More Than Perfection How Smart Scheduling Can Make Sales More Predictable What An "Always On" Approach Means For Your Career Success   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year...   In this episode of Creative Juice, Jack and Circa share a strategy for planning your year in music marketing with a simple calendar framework! Learn how to drive sales throughout the year, align with your releases, and reduce the obstacles to selling to your fans, even if you're working with just one product!   If you're ready to make your marketing efforts more consistent and less chaotic, this episode is will help you unlock a year-round promotional strategy!   DISCOVER: How To Plan Your Music Marketing With Just Four Dates Why Creating Your Own Holidays Can Boost Your Sales What To Do If You Only Have One Product To Sell Why Frequency Matters More Than Perfection How Smart Scheduling Can Make Sales More Predictable What An "Always On" Approach Means For Your Career Success   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

After noticing artists spending more than they were getting at agencies, Danny Garcia developed SongTools to let music creators take control of their marketing campaigns via playlisting and ad tools. Though originally delivered primarily to artists themselves, SongTools has expanded to integrate within distribution platforms, producing success for partners like Symphonic where they drove a 70% client retention rate within 30 days. Here, Danny discusses the approach SongTools is taking to educate artists, how their playlisting ecosystem works & why it is important, along with how the platform navigates the influx of Gen AI music.

Ep. 174: What's going to give you or your artist cut-through in 2026? At the start of last year we published one of our most popular podcasts of the year: when we asked Liam James Ward, CEO/co-founder of content strategy studio Something Something to look ahead into 2025's upcoming marketing trends. Never let it be said that Music Ally Focus likes anything more than pushing against an open door, so when we had the opportunity to get Liam back on the show, we said yes. (It was a timely recording too, as Something Something were recently named Agency of the Year in Music Ally's 2025 Music Marketing Awards.)Thus in this special episode of Music Ally Focus we'll look beyond the bland and get clarity on the key changes and surprising developments in digital and social music marketing that emerged last year and what you can do in 2026, whether you're a big budget high-flyer or a scrappy and ambitious DIY-er. Liam also digs into fan accounts, the atomisation of content, and crafting fun and sticky videos that stretch the idea of authenticity into exciting new places. We'll talk about clipping, communities and crafting constellations of content, and we'll talk about how marketers already instinctively know what strategy they should take for their artist and that artist's audience.Something Something: https://www.somethingsomething.social/Contact Liam: hello@somethingsomething.social⁠ Music Ally Campaigns of the Year: https://musically.com/best-music-marketing-campaigns-of-the-year/

In your music career, one area of focus could be the glue that keeps the rest of your marketing and growth together...   In this episode of Creative Juice, Jack and Circa discuss a pivotal music marketing lesson learned from our agency artists in 2025 that will shape the year ahead! Learn about the importance of an omni-channel marketing approach and how ignoring one critical channel can cripple your impact and sales!   Whether you want your next release to hit harder than ever or need a revenue reboot in the new year, this episode will help you take a 360-degree look at your strategy!   DISCOVER: How an Omni-Channel Approach Amplifies Your Marketing Reach Why Neglecting Your Organic Social Content Can Harm Your Sales How To Maintain A Balance Between Organic Content And Paid Promotions What The Real Purpose Of Organic Social Should Be For Artists When To Leverage All Your Communication Channels For Maximum Impact Why Believing In Your Product Should Drive Your Sales Tactics What Lessons From 2025 You Should Carry Into 2026 To Succeed   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Planning your music career for the next year doesn't have to be a brain-melting task, but it does take some reflection to nail your strategy...   In this episode of Creative Juice, Jack and Circa provide a planning framework to help you dominate your music marketing in 2026. Learn about auditing your past year, setting realistic and achievable goals, and aligning your activities with long-term success. Discover how to harness your best habits and navigate your path with a clear approach to growing, capturing, and monetizing your audience!   If you're ready to turn your dreams into an actual plan for the new year, this episode will guide you toward creating an epic 2026 for your music career!   DISCOVER: Why It's Crucial To Audit Your Past Year Before Planning Ahead How To Set Goals That Excite You And Work What The Three Main Channels Of The Buddy System Can Do For Your Growth How To Reverse Engineer Your Monthly And Weekly Actions Why Focusing On Habits Is More Effective Than Checking Off Tasks What Difference Framing Makes When You Fall Short How To Stay Flexible When You Need To Pivot   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Show NotesMusic careers are often discussed through the lens of performance, technology, or commercial success. Less visible is the connective tissue that sustains those careers: community, advocacy, and long-term support systems. In this episode of Music Evolves: Sonic Frontiers, the conversation centers on how structured networks and intentional recognition shape opportunity across the music industry.Laura Whitmore, Founder of The Women's International Music Network and Senior Vice President of Marketing at Positive Grid, shares how the organization was created to address a simple but persistent issue: women working across music often operate in parallel, rarely connected despite facing similar challenges. The network focuses on bridging that gap by creating shared spaces for visibility, mentorship, and collaboration across roles including artists, executives, engineers, marketers, and legal professionals.A central anchor of that effort is the She Rocks Awards, now in its fourteenth year. The awards, taking place during The NAMM Show 2026, highlight women contributing across all layers of the industry, not only those on stage. The emphasis is on storytelling and presence, giving space for honorees to speak openly about career paths, obstacles, and resilience. That visibility has a ripple effect, normalizing leadership diversity and encouraging others to see themselves as part of the industry's future.The discussion also addresses how technology fits into this ecosystem. From AI-assisted music tools to digital platforms that broaden access, innovation plays a role when it amplifies creativity rather than replacing it. The focus remains on preserving human expression while using technology to remove friction and expand reach.Another recurring theme is generational continuity. Younger creators and professionals bring new perspectives on consumption, creation, and community. Engaging them early, listening closely, and building inclusive pathways ensures the industry remains relevant and sustainable.This episode frames music not only as art or business, but as a shared cultural system. Networks like this one reinforce that progress does not happen automatically. It is built through intentional connection, recognition, and sustained effort.GuestLaura Whitmore, Founder of The Women's International Music Network and Senior Vice President of Marketing at Positive Grid | On LinkedIn: https://www.linkedin.com/in/laurabwhitmore/HostSean Martin, Co-Founder at ITSPmagazine, Studio C60, and Host of Redefining CyberSecurity Podcast & Music Evolves Podcast | Website: https://www.seanmartin.com/ResourcesThe Women's International Music Network: https://thewimn.com/2026 She Rocks Awards: https://sherocksawards.com/The NAMM Show 2026 is taking place from January 20-24, 2026 | Anaheim Convention Center • Southern California — Coverage provided by ITSPmagazine — Follow our coverage: https://www.itspmagazine.com/cybersecurity-technology-society-events/the-namm-show-2026The NAMM Show 2026: https://www.namm.org/thenammshow/attendMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Keywordssean martin, laura whitmore, women's international music network, she rocks awards, positive grid, namm, music advocacy, music marketing, women in music, music leadership, music, creativity, art, artist, musician, music evolves, music podcast, music and technology podcastMore From Sean MartinMore from Music Evolves: https://www.seanmartin.com/music-evolves-podcastMusic Evolves on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTRJ5du7hFDXjiugu-uNPtWMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/On Location with Sean and Marco: https://www.itspmagazine.com/on-locationITSPmagazine YouTube Channel: https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The music industry is constantly evolving, that should come as no shock. And 2026 is shaping up to be a pivotal year...   In this episode of Creative Juice, Jack and Circa kick off our year-end predictions series, where they share insights into the future of music marketing, industry trends, and beyond! Learn about how the future role of AI, changes in advertising strategies, and direct-to-fan trends can impact your music career!   Whether you're plotting your 2026 game plan or simply curious about what's on the horizon, this episode will give you our insights to help you stay ahead in the new year!   DISCOVER: Why Content Diversity Will Be Key In Your 2026 Ad Strategy How AI Is Reshaping The Music Industry And What It Means For Artists Why Direct To Fan Isn't As Straightforward As It Seems What Potential Grifts In Music AI Tooling Should Be On Your Radar How To Think Critically About Anti-AI Narratives In Music What You Can Learn From Past Technology Shifts To Prepare For The Future   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Got music marketing questions? We've got answers...   In this episode of Creative Juice, Jack and Circa answer some burning questions from our community about music marketing strategies in a special Q&A episode! Learn about when DSP ads actually make sense, how to get your band on board with e-commerce, and tactics for leveraging live streams for growth!   This Q&A episode is your go-to guide for pushing forward!   DISCOVER: When To Use DSP Ads In Your Marketing How To Convince Your Band It's Time To Dive Into E-commerce Why And When Retargeting Ads Still Work Why Documenting Your Creative Process Now Will Benefit Future Releases How To Utilize Live Streams To Move Fans Through Your Funnel When To Focus On Small, High Quality Content Improvements What To Consider Before Dropping Cash On A Big Budget Music Video   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Ep 173: We're refreshing Focus (or should that be re-Focusing?) for our many music marketing listeners – we'll now be publishing regular episodes that spotlights recent excellent music marketing work. We're calling it "Genius Steals", so get ready to be inspired as regular host Joe Sparrow asks the stupid questions to Music Ally's marketing expert Marlen Hüllbrock.She'll explain why a bunch of great campaigns caught her eye recently, including a Lily Allen USB stick that you might get behind, Sleep Token's colouring book, The Kinks' tea, and lots more. Also: is Marlen smug about her Spotify Wrapped Age? (Yes, she is.)It's ideal for anyone who wants to get up to speed quickly and be inspired by* good recent marketing ideas.=====Music Ally's team is constantly on the lookout for the latest and greatest music marketing campaigns. download - for free! - our huge Campaigns of the Year report for 2025 here: https://musically.com/best-music-marketing-campaigns-of-the-yearAnd dig into all our marketers' resources right here: https://musically.com/marketing-insight=======Here's a load of links to all the stuff Marlen mentioned:Lily Allen (https://www.instagram.com/p/DRzjmtIjOGF/?igsh=dGttbWc0bTdpYnRl)• Lily Allen (https://lilyallen.tmstor.es/product/west-end-girl-usb-nrd)• Fred again.. (https://www.reddit.com/r/fredagain/comments/1pdi19n/usb_necklace/)• TOMORA (https://www.instagram.com/tomora)• TOMORA (https://soundcloud.com/tomoraofficial/ring-the-alarm?si=6d087a14f2ca44bf9ef224a0fb000418&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing)• Sofi Merone (https://www.instagram.com/reel/DRzsZJYDZc1/?igsh=YTR2eGg0MW1zNmkx)• Sofi Merone (https://www.instagram.com/reel/DR78m79jdJV/?igsh=dGF4YjkwYzA1eHcy)• SAILORR (https://www.instagram.com/p/DR5k_JMASWs/?igsh=dW4waWV4eWxkc2R1)• The Kinks (https://thekinkstea.com/?srsltid=AfmBOopokPr8qjspz3-4VY96ARYCj5VpGMKLREN4_TeWaPYV2rW7k4Hg)• berlioz (https://krankbrother.seetickets.com/event/berlioz-presents-deep-in-it/finsbury-park/3560930?pre=pre&utm_source=substack&utm_medium=email)• JADE (https://www.reddit.com/r/popheads/comments/1peg1x8/jade_thats_showbiz_baby_the_encore/)• Sleep Token (https://www.billboard.com/music/music-news/sleep-token-coloring-book-even-in-arcadia-album-1236130093/)• Eli (https://vm.tiktok.com/ZNRLC713Y/)• Eli (https://vm.tiktok.com/ZNRLXJBuq/)• Eli (https://vm.tiktok.com/ZNRLXNhNQ/)• Gunna (https://www.instagram.com/p/DR2nl-eEZcC/?igsh=MTU4Yzk3M2kwcWp0ag==)• Katseye (https://www.instagram.com/p/DRiQpMvDyS8/?igsh=MW00dHQ4eWE3YXJoNQ%3D%3D)*genius steals, remember

Ray Ray's Podcast — Episode 167 “Jai Humble”Jai Humble, a rising music artist and marketing strategist, joins Ray Ray's Podcast to talk about her creative journey, her passion for community building, and her upcoming event “Hoops & Fashion” happening October 26th. Jai opens up about balancing artistry and entrepreneurship, promoting culture through music, and how she's using marketing and entertainment to bring people together in Dallas. Recorded at Hello Studios Dallas, this episode is a must-watch for fans of music, marketing, and community-driven creativity. Subscribe for weekly episodes featuring actors, musicians, athletes, entrepreneurs, and community leaders sharing their journeys and lessons learned. Topics & Keywords: Jai Humble interview, Dallas music artist, Hoops & Fashion event, Dallas community event, artist and marketer, creative entrepreneur, women in music, Dallas podcast, music marketing, community building, Hello Studios Dallas. Connect with Us:Instagram: @rayrays_podcastWebsite: www.rayrayspodcast.comEmail: ray@rayrayspodcast.com#RayRaysPodcast #JaiHumble #DallasPodcast #MusicPodcast #DallasEvents #HoopsAndFashion #WomenInMusic #CreativeEntrepreneur #CommunityEvent

This week, Darryl Ballantyne, CEO and Co-founder of LyricFind, discusses the complexities of the music business model and how LyricFind has managed to create new revenue streams by licensing lyrics and developing products like Lyric IQ. We also discuss how they've overcome challenges such as price competition and maintaining product market fit.  This is a great conversation for Startups!   The News!   https://www.billboard.com/pro/sora-2-music-industry-pay-attention-ai-social-app/   https://www.engadget.com/spotify-canva-and-other-apps-can-now-connect-to-chatgpt-194830116.html   https://www.billboard.com/pro/sora-2-music-industry-pay-attention-ai-social-app/   https://www.engadget.com/spotify-canva-and-other-apps-can-now-connect-to-chatgpt-194830116.html The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Jenna LoMonaco, Head of Marketing at ONErpm, discusses her career journey from Brooklyn to New Jersey, her transition from audio engineering to PR, and her role at ONErpm. She highlights the company's unique position as a modern music label offering distribution, artist deals, publishing, and content creation. Jenna emphasizes the importance of transparency, cultural sensitivity, and leveraging technology, such as their CMS platform, to provide comprehensive services to artists. She also stresses the significance of female leadership in the music industry and shares her passion for Cardi B's music. Timestamp Jenna LoMonaco's Background and Current Role 0:00 Journey into the Music Industry 3:24 Unique Aspects of one RPM 6:54 Evolution of Marketing in the Music Industry 10:03 Challenges and Opportunities in Global Marketing 13:20 Advice for Aspiring Music Industry Professionals 16:46 Importance of Female Leadership in the Music Industry 20:18 Jenna's Music Preferences and Final Thoughts 24:22

“Music Marketing Doesn't Have to Suck” is the motto of Zack Fischmann aka "Magic Nothing" - one of today's most trusted voices helping independent artists navigate the chaos of music marketing.In this episode, we unpack how artists can actually enjoy marketing by getting clear on their goals, leveraging AI the right way, and building brands that feel authentic - not forced.Zack shares his takes on everything from:✅ Why most artists feel lost or overwhelmed by marketing✅ How AI will change the music business (and how to prepare)✅ The one mindset shift that fixes 90% of artists' problems✅ Why “posting more” is NOT a strategy✅ Ads vs organic growth - when to spend and when to waitGrab 15% off ANY product from Zack

Today, a conversation with Tristra and Mansoor Rahimat Khan, the founder and CEO of Beatoven.ai. an ethically trained music generator that was built in partnership with hundreds of artists. They talk about the inspiration behind Beatoven and dive into the nitty gritty of how and why Beatoven works in collaboration with musicians to secure fully licensed content.   News! How Visa Issues Are Threatening Artists' Careers — And the Music Companies That Work With Them   Trump administration, China reach ‘framework' for deal to keep TikTok operating in the US (report)   Everything Meta announced at Connect 2025: Second-gen Ray-Ban Meta, Oakley Meta Vanguard and Meta Ray-Ban Display   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingReturning guest Darren Hemmings is a music marketing expert and the founder of a creative marketing agency specialising in music called Motive Unknown.He's also the author of the excellent Network Notes Substack.How do you break through in 2025? How do you even get your music heard? These problems are as pertinent for acts signed to big labels as it is for people just starting out.Is streaming a problem? And what is the role of labels today? We address all these things and much more besides in a vital conversation for anyone with even a passing interest in music, the industry, and the development of culture in today's big tech- dominated world.This is a great conversation with a returning guest who will definitely be on the show again!--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist Hosted on Acast. See acast.com/privacy for more information.

✨ Marisa Lauro, Global Music Marketing Executive & Founder of High Note Creative☁️ Advice for breaking into music and entertainment marketing☁️ What it's like leading Marketing campaigns for artists like Justin Bieber, Shawn Mendes, Rihanna and more☁️ Career insights from 18 years at a major record label☁️ Navigating leadership challenges early in your careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

AI models can truly capture the essence of musical creativity. (Wait. Really?). Join us as Tristra interviews Dr. Christopher White from UMass Amherst about his new book The AI Music Problem: Why Machine Learning Conflicts with Musical Creativity. The two of them get into a really interesting question – Is AI redefining music, or is music reshaping AI? It's a great conversion about the future of music creation.   The News: What Is AI Slop?   Chinese social media platforms roll out labels for AI-generated material   Spotify's ticketing partnerships have ‘escalated quite quickly' in 2025   EU pauses probe into Universal's $775m Downtown deal   Influencers are among the winners of Trump's 'no tax on tips' policy The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Finding solid music marketing advice feels like searching for a needle in a haystack these days...   In this episode of Creative Juice, Jack and Circa tackle the evolving challenges artists face in filtering through the noise of the music marketing landscape! Learn about the roots of Indepreneur's approach to teaching business marketing in the music industry, how to identify genuinely helpful information, and where the industry is heading with new strategies and tools!   If you're tired of sifting through misinformation and you're ready to learn marketing that works, this episode will guide you toward real results!   DISCOVER: - Why Most Music Marketing Tools Don't Live Up To The Hype - How The IndieFounder Coaching Program Transforms Artists' Careers - What Separates Gimmicks From Strategies - When To Trust Marketing Advice And Avoid The Red Flags - How Information And Knowledge Flows At Indepreneur - Why Understanding Business Fundamentals Is Essential For Artists   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

The #1 Mistake Musicians Make When Releasing Music (Are You Guilty?) In this episode of the MUBUTV Music Business Insider Podcast, Mark Allen—veteran music marketer, manager, and strategist—unveils his essential music release strategies for independent artists. We discuss building a strong artist story, harnessing data & algorithms, leveraging social media, and the career-transforming power of AI and blockchain. Whether you're just starting or aiming to level up, Mark shares practical tips to avoid common release mistakes and turn your passion into a sustainable music career. Don't miss these actionable insights for the modern music professional!

We are rewinding and playing back some of our favorite guests during the month of August and today we have our own Chief Creative Officer from way back when he was the creative force at Artiphon. Adam McHeffey, CMO of Artiphon, joins us to talk about the state of musical instrument innovation. Instruments like the Orba put music creation at the fingertips of hobbyists, allowing them to focus on enjoyment and self-expression rather than traditional album releases. We discuss the fusion of music and social media, and the new generation of creators redefining the art form. Lines between listening and playing are blurring, (see Ocean Eyes remix on Logic Pro X) pointing to a future where music engagement is akin to gaming, providing endless possibilities for interactivity and connection.   Shoutouts mentioned in episode: seids_ imsethdrums socialrepose   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

For 33 1/3 years, Paul Rappaport made history as a rock promotions kingpin at Columbia Records, shaping pathways for the biggest artists of the '70s, 80s and '90s to find their audience. Paul has penned 'Gliders Over Hollywood: Airships, Airplay, and the Art of Rock Promotion', a memoir that captures the creative fun and the rich, human connection at the heart of the record business in its golden era.Paul shares stories of big-budget, wildly innovative stunts, like painting a radio station pink for Pink Floyd, sending a terrifying “alien invasion like” laser beam across Los Angeles skies for Blue Oyster Cult and jumping through every station relationship hoop to land Mick Jagger, out of the box, at number one on the charts! Paul reports  that in the records and radio world, it was friendships and reciprocity that made the  engines hum.Paul shares stories of his heart-to-hearts with Bob Dylan, Billy Joel, Bruce Springsteen, and Mick Jagger and of his one-of-a-king thank you gift from Pink Floyd… an opportunity to join them on stage in London to shred and trade guitar licks with David Gilmour on Run Like Hell!With a deep reverence for music and the artists who shaped his world view, Paul reflects on the chance he was given to be a part of the effort alongside his boyhood heroes and to help them share their work with the world.Music is ever-evolving and to get radio stations on board with new sounds, Paul would often grab everyone from neighborhood radio stations and record stores and personally initiate them to the glory that is Billy Joel or Bruce Springsteen live and in concert. It worked! He arranged one-on-one interviews, including the time Philadelphia radio personality Helen Leicht looked into the eyes of Paul McCartney and broke into tears.  Sir Paul jumped up and pulled her into a hug. Beatles up close are sob inducing. He gets it.Co-host Weezy, also a radio/records veteran, talks shop with Paul, remembering warmly the kooky and collaborative crusade to celebrate and share the music. They also discuss the future of terrestrial radio. Is there one?In our current media segment, Fritz and Weezy discuss The Law According To Lidia Poet and Titans: The Rise of Hollywood, both on Netflix.Path Points of Interest:Gliders Over HollywoodPaul Rappaport on FacebookThe Law According To Lidia Poet on NetflixTitans: The Rise of Hollywood on NetflixMedia PathMedia Path on FacebookMedia Path on InstagramMedia Path on XMedia Path on BlueskyHelen Leicht Interviews Sir Paul McCartney On WXPN - 8/29/13

We are rewinding and playing back some of our favorite guests during the month of August. Join Dmitri and Tracy Maddux the former CEO, of AVL Digital and CD Baby as they talk through the fundamentals of what it takes to really start up. We promise that by the end of this episode, you'll have a clear understanding of the critical decisions that shape the future of your business. Whether you intend to sell your company or nurture it as a long-term venture, Tracy's wisdom on capitalization, leveraging personal funds versus investors, and recognizing your strengths and weaknesses will set you on the right path. And if you're already deep in the weeds with your company – there is still great advice to be learned from these two industry experts.   Tracy Maddux   Artes Management The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

We are rewinding and playing back some of our favorite guests during the month of August. Today we have a great conversation with the CEO and co-founder of LyricFind. Listen in to find out how Darryl got his first investor, and what Microsoft, childhood bedrooms, outdated websites, and roller coasters have to do with anything. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

We are rewinding and playing back some of our favorite guests during the month of August. Starting with…. The great debate! It's been five years since Mark Mulligan of MIDiA Research gave the keynote at the first Music Tectonics Conference. This year we had him, along with Tatiana Cirisano, back to Music Tectonics. Instead of the standard conference keynote (because why would we do standard?) we had an election-year style debate that we called The Great Bifurcation Debate. Tune in as they each argue their side – “Play” and “Listen” and their observations for what the future may hold with each.    Read MIDiA's report on bifurcation here. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

What if your music marketing could pay for itself? For artists with the right offer, it can...   In this episode of Creative Juice, Jack and Circa continue our series on offers and dive into a powerful strategy that can eliminate your marketing budget altogether! Learn how the right offer, placed at the right point in your funnel, can fund your growth while building your fanbase at the same time!   If you've ever hesitated to invest in marketing your music because of budget concerns, this episode will help you rethink how your offers and your budget should ACTUALLY work together!   DISCOVER: What A Self-Liquidating Offer Is (And What It's Not) Why SLOs Teach You How To Spend Money To Make Money How To Find The “Liquidation Point” In Your Fan Journey What Most Marketers Don't Tell You About Self-Liquidating Offers How Big Brand Marketing Works What To Do When An Offer Doesn't Work The First Time Why Your Goal Is To Sell Full Price, But Get Paid On The Way   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Darren Hemmings is a respected music marketing strategist and the founder of Motive Unknown, a leading agency serving over 60 top-tier music clients including independent labels, global pop acts, and music production brands. Since launching the company in 2011, he's built a team of 30 and become a trusted voice in the industry through his widely read newsletter, Network Notes. Darren's mission is to help artists and brands connect authentically with their audiences through emotionally resonant, value-driven marketing.In this episode, Darren shares how artists can thrive by focusing on connection over promotion in a tech-driven music landscape.Key Takeaways:Why authentic, value-first marketing creates deeper and longer-lasting fan relationshipsHow building local music scenes can be a catalyst for broader successWhere AI fits into music marketing—and where human connection still reigns supreme---→ Learn more about Darren and Motive Unknown at https://www.motiveunknown.com.Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

Want a masterclass in fan engagement? Not everything you see in the music industry is worth copying, but now and then, artists' release strategies really stand out...   In this episode of Creative Juice, Jack and Circa break down Jon Bellion's release strategy for Father Figure and why it's one of the coolest fan-focused rollouts we've seen in a while! Learn about Jon's dedication to his email list and growing an old school style forum, what's working, why his fans are going crazy over it, and how you can take notes for your own marketing!   If you're watching what other artists are doing and wondering what's worth paying attention to (and what's just hype), this episode will help you separate stunts from strategy!   DISCOVER: How Jon Bellion Is Using Email Marketing And Forums To Build Deeper Fan Relationships Why His Approach To His Comeback Is Rallying His Fans What He's Doing Differently With Instagram How He's Driving Traffic To Release Shows And Merch Why Short-term Stunts Don't Create Long-term Fan Impact What To Model From Jon's Marketing and What To Avoid When Watching The Industry   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Jon's Finsta Account Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Liam James Ward is the General Manager of music-focused social media agency, Something Something. With a deep background in audience development, playlist strategy, A&R coordination, and grassroots promotion, Liam has worked on award-winning campaigns with major labels and independent artists alike. His journey from tastemaker DJ to industry leader makes him a unique voice in helping artists build meaningful careers in the streaming era.In this episode, Liam shares how artists can use social media and audience development to create sustainable, fan-powered careers.Key Takeaways:Why building genuine relationships with fans is more powerful than chasing algorithmsHow to develop a content strategy that balances short-term attention and long-term engagement Simple ways to turn casual followers into super fans who support your music financially and emotionally---→  Learn more about Liam and his work at: somethingsomething.socialBook an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

In this bonus episode of Rodes Live, we're dropping game for indie artists on how to make festivals work for you—even when you're not booked to perform. Whether you're a rapper, singer, producer, or creative entrepreneur, festivals are a goldmine for networking, promotion, and pushing your merch. Learn how to stand out in the crowd, create a buzz, and turn foot traffic into real fans and sales.You don't need to be on the stage to be in the game. This is the ultimate guide for turning a festival appearance into a business opportunity.