Podcasts about music marketing

Darren Hemmings is a respected music marketing strategist and the founder of Motive Unknown, a leading agency serving over 60 top-tier music clients including independent labels, global pop acts, and music production brands. Since launching the company in 2011, he's built a team of 30 and become a trusted voice in the industry through his widely read newsletter, Network Notes. Darren's mission is to help artists and brands connect authentically with their audiences through emotionally resonant, value-driven marketing.In this episode, Darren shares how artists can thrive by focusing on connection over promotion in a tech-driven music landscape.Key Takeaways:Why authentic, value-first marketing creates deeper and longer-lasting fan relationshipsHow building local music scenes can be a catalyst for broader successWhere AI fits into music marketing—and where human connection still reigns supreme---→ Learn more about Darren and Motive Unknown at https://www.motiveunknown.com.Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

On today's episode we talk with Bomo Piri, Chief Brand Officer at Native Instruments. Our conversation begins with the techno Berlin roots of the brand and dives into what's happening today with their strategic partnerships -- like the London based Young Urban Artist Foundation, and a very cool sounding recent collab with Mustard at Coachella. We chat about Bomo's unique marketing approach as well as the importance of authentic community engagement, and how they see that as a throughline to most of their marketing efforts.   The News! US music publishing revenue jumped 13.4% to $7bn in 2024, outpacing the growth rate of recorded music   PlayStation's concert series is coming to the US   UMG JV with investment firm WTSL focuses on ‘artist-led IP'   Sony Music CEO Talks AI: ‘We Are Going to Do Deals for New Music AI Products This Year'   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Wondering how to grow monthly listeners on Spotify as an independent artist, without gimmicks or burnout? In this episode, I break down my journey from 300 to nearly 3,000 Spotify listeners in just six months using real-world strategies.Learn why reducing SubmitHub costs led to more playlist features, how extending Facebook ads to three weeks boosted algorithmic reach, and why static images outperformed videos on my socials. I also share the powerful impact of genre consistency in building curator trust and break down my waterfall release strategy across four singles.You'll also hear about unexpected growth after pausing paid ads and how Amazing Radio's free rotation helped sustain exposure. Plus, I unpack the truth behind playlist submission gates and whether new followers actually stick around.If you've searched “how to grow your Spotify audience without spending a fortune” or “do playlist gates actually help Spotify follower engagement,” this episode is for you.Whether you're a bedroom producer or an established artist, this is your roadmap to smarter growth, without sacrificing your creativity or sanity.Links mentioned in this episode: Presave 'Darklight' on SpotifyListen to Marc Matthews on SpotifyListen to Dystopian Progressive HouseListen to Synthpop & Synthwave BreakthroughSend me a message Support the showWays to connect with Marc: Master with confidence - join the Pro Home Mastering waitlist - If you grab the course using my link, I may earn a commission at no extra cost to you Radio-ready mixes start here - get the FREE weekly tips Grab exclusive access to BONUS content Book your FREE 20 Minute Discovery Call Follow Marc's Socials: Instagram | YouTube | Synth Music Mastering Thanks for listening!!

On today's podcast we have a truly amazing talk with Damien Riehl, a musician and technology lawyer who is one of the masterminds behind All the Music Project; an algorithmically generated catalogue of 471 billion melodies, which was then put into the public domain in an attempt to protect musicians from being sued for copyright claims. It is a fascinating conversation. Damien's Ted Talk here   News! Gen Z is embracing a digital detox and the ‘Martha Stewart summer'   Apple Intelligence Is Gambling on Privacy as a Killer Feature   The iPhone is your karaoke mic in tvOS 26's Apple Music Sing   Nothing will stand in the way of independents (and why the world's first three-person indie unicorn is only a matter of time away)   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Want a masterclass in fan engagement? Not everything you see in the music industry is worth copying, but now and then, artists' release strategies really stand out...   In this episode of Creative Juice, Jack and Circa break down Jon Bellion's release strategy for Father Figure and why it's one of the coolest fan-focused rollouts we've seen in a while! Learn about Jon's dedication to his email list and growing an old school style forum, what's working, why his fans are going crazy over it, and how you can take notes for your own marketing!   If you're watching what other artists are doing and wondering what's worth paying attention to (and what's just hype), this episode will help you separate stunts from strategy!   DISCOVER: How Jon Bellion Is Using Email Marketing And Forums To Build Deeper Fan Relationships Why His Approach To His Comeback Is Rallying His Fans What He's Doing Differently With Instagram How He's Driving Traffic To Release Shows And Merch Why Short-term Stunts Don't Create Long-term Fan Impact What To Model From Jon's Marketing and What To Avoid When Watching The Industry   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Jon's Finsta Account Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

In this powerful return episode, Chris G sits down with Orlando-based rapper, singer, and voiceover artist E-Turn — one of the most respected indie artists in the Southeast. With a deep catalog, multiple Florida tours, and voiceover credits for brands like Kmart, E-Turn shares her wisdom on building an independent music career with intention, grit, and grace. We dive into the realities of DIY touring, how she landed her first tour with Homeboy Sandman, tips for booking shows the right way, and the surprising overlap between voice acting and the music business. E-Turn also shares her pivot into voiceover work, managing burnout, and why aligning your craft with your purpose is essential for long-term success. Whether you're an artist, promoter, or someone navigating the creative industry, this conversation is full of gold — from tour booking strategies and energy management on the road to monetizing your voice in unexpected ways.

”Create a flurry of content.   But do not put $10,000 aside for a celebrity to come in and talk about your brand. I want you to go after thirty smaller creators with followings between ten and thirty thousand.” Today we hear from Adam McHeffey, the former CMO of Artiphon and current Chief Creative Officer at Rock Paper Scissors to discuss effective strategies for marketing musical instruments. Key points include the significance of IRL networking, the importance of strategic planning, and the role of traditional PR. Adam also provides some very clear step-by-step marketing strategies. This episode is a must for anyone looking to launch a new product or musical instrument.   News! Events-tech firm Fever raises its latest nine-digit funding round   AI, bot farms and innocent indie victims: how music streaming became a hotbed of fraud and fakery   Do not settle.   AM Radio Mandate is Moving in Congress — But Should It Pair with Performance Royalty Requirements?   ‘Ethical' AI Music Firms React to the Majors' Suno-Udio Licensing Talks: ‘We Just Get Left Behind'   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Struggling to promote your music on social media without burning out? You're not alone. In this episode, Marc Matthews introduces his 30-day music release promotion calendar for indie musicians, a practical tool designed to eliminate guesswork, boost engagement, and help you post purposefully.You'll learn what a social media content calendar for musicians is, how a content calendar can improve music promotion, and what tools can help musicians plan and schedule social media content. Marc breaks down how to schedule content types (like teasers, throwbacks, or studio clips), choose the right platforms, and, most importantly, track engagement metrics for your music posts.Marc also shares lessons from my campaigns, how tracking content performance helped his “Half-Life” release outperform “4-Minute Warning” with fewer posts and how to analyse the performance of your music releases online to get better results every time.This episode answers key questions like how to measure the success of your music marketing campaigns and how to track social media engagement for music releases, all while reducing burnout from social media as a music creator.Tune in and grab your free download of the calendar. Let's make your next release smarter, not harder.Links mentioned in this episode: Grab your FREE 30-Day Social Media CalendarSend me a message Support the showWays to connect with Marc: Radio-ready mixes start here - get the FREE weekly tips Grab exclusive access to BONUS content Book your FREE 20 Minute Discovery Call Follow Marc's Socials: Instagram | YouTube | Synth Music Mastering Thanks for listening!!

Liam James Ward is the General Manager of music-focused social media agency, Something Something. With a deep background in audience development, playlist strategy, A&R coordination, and grassroots promotion, Liam has worked on award-winning campaigns with major labels and independent artists alike. His journey from tastemaker DJ to industry leader makes him a unique voice in helping artists build meaningful careers in the streaming era.In this episode, Liam shares how artists can use social media and audience development to create sustainable, fan-powered careers.Key Takeaways:Why building genuine relationships with fans is more powerful than chasing algorithmsHow to develop a content strategy that balances short-term attention and long-term engagement Simple ways to turn casual followers into super fans who support your music financially and emotionally---→  Learn more about Liam and his work at: somethingsomething.socialBook an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

Andrew Southworth is a music marketing expert who has mastered the art of paid ads. His strategies have helped his clients get over 300M streams, sell out tours, sell out merch drops, etc. This episode is 86 minutes of free game from the undisputed king of ads for musicians. We touch on the best types of campaigns, how many streams $350 ad spend can get you, the biggest mistake artists are making with ads, and much more. "SPOTIFY GROWTH MACHINE" (Learn how to run ads like Andrew Southworth): https://onemoretime--generastudios.thrivecart.com/spotify-growth-machine-2/WANNA WORK DIRECTLY w/ ANDREW SOUTHWORTH? https://southworth.media/pages/affiliates/one-more-timeFREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW Andrew Southworth:https://www.youtube.com/@UCajL-kaSv6A4-sNoX-U99Qw https://www.instagram.com/andrew.southworthFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod

Today we bring you the recording from our latest on-line Seismic Event, “Artist Careers in a Parallel Universe.” It was an exploration into the livelihood of three working artists; Clara Venice, Vivek Agrawal, and The Phronetic. RPS Chief Creative Officer, Adam McHeffey talks with them about how they are using new technology to fuel their creative visions, how they've built brand relationships, and importantly, how they're monetizing their networks. Great insight into how they make it work. Also! stick around for the news.   Seismic Activity Guests Vivek Agrawal The Cassette Speaker The Oasis   Clara Venice Locket   The Phronetic   Sign up for the next Seismic Activity!   Links to the News What Is Going On With the Chaos At the Copyright Office? Fake Podcasts EU artists generated more than $1.8 billion on Spotify in 2024, up 15% YoY   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!  Get Dmitri's Rock Paper Scanner newsletter.

A&R Executive Dave Wallace Reveals Strategies for Global Music Success In this captivating episode of the MUBUTV Music Business Insider Podcast, discover what it really takes to go from local success to global recognition. Dave Wallace—A&R, manager, label exec, and music industry mentor—pulls back the curtain on artist growth, navigating the US market, and building powerful international networks. Learn what attracts labels and music managers today, the importance of storytelling, and why persistence is key in the modern music game!

In this bonus episode of Rodes Live, we're dropping game for indie artists on how to make festivals work for you—even when you're not booked to perform. Whether you're a rapper, singer, producer, or creative entrepreneur, festivals are a goldmine for networking, promotion, and pushing your merch. Learn how to stand out in the crowd, create a buzz, and turn foot traffic into real fans and sales.You don't need to be on the stage to be in the game. This is the ultimate guide for turning a festival appearance into a business opportunity. 

On today's news roundup show Dmitri and Eleanor tackle the week's music tech news. They discuss Spotify's app store changes, Apple Music's new transfer tool, and so many AI music industry developments, including the $10 million AI music fraud case.    News you might want to read: Spotify says App Store changes have boosted its subscriptions   Apple Music's new transfer tool simplifies switching from other streaming services   Martina McBride Speaks Out Against AI Deepfakes at Senate Hearing: ‘It's Just Terrifying'   Udio launches mobile app using Apple's in-app purchases system   OpenAI has hardware ambitions – and a $6.5bn deal to ignite them   ‘A Billion Streams and No Fans': Inside a $10 Million AI Music Fraud Case   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

“How about TikTok?” It's one of the most common questions we get from artists and their teams when talking about running ads...   In this episode of Creative Juice, Jack and Circa dig into how we run TikTok Ads at our music marketing agency IndieX—where they fit, when we use them, and how to get results without burning cash! Learn why we don't use TikTok Ads for testing, how we rely on organic content first, and how to use viral videos to your advantage!   If you've been wondering where TikTok Ads fit into your music marketing strategy, this episode will give you the approach you need to use them the right way!   DISCOVER: Why We Don't Recommend TikTok Ads For Testing How Organic Content Sets The Foundation Before You Spend Money On Ads What The Community Interaction Objective Is And How To Use It For Growth When To Run Ads On Proven Viral Content To Build Audience How TikTok's Audience Growth And Retargeting Tools Work What Changed With Retargeting on TikTok   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

In today's episode we welcome pioneering innovator Ty Roberts, founder of Gracenote, and former CTO of Universal Music Group. We talk about some of the pivotal moments in his career including Gracenote's role in the development of iTunes, and working with David Bowie on generative music. We discuss the future of visual music experiences, the rise of AI in music creation, and the possibilities for personalized live events using advanced technologies.    Shoutouts from the News Are Tech Bros Hijacking the Music Industry? An Urgent Look at the Latest AI Developments SoundCloud Says Users' Music Isn't Being Used for AI Training Following Backlash Licensing AI music: the industry is focusing on the wrong problem U.S. Copyright Office Releases New Report on Legality of AI Training, Suggesting Law Is With Rightsholders on Key Issues Taco Bell launches record club with 2025 Feed The Beat class   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.

In today's music landscape, where everyone seems obsessed with going viral on TikTok or landing that one big playlist placement, it's refreshing to hear from someone who's been in the game for three decades and has a completely different perspective.Enter Cryptic One — a New York-based hip-hop producer who's been making beats since 1989. As a founding member of the legendary underground collective Atoms Family (alongside Company Flow and other NYC hip-hop pioneers), he's watched the industry transform from analog to digital, from record stores to streaming, from street teams to social media.In our latest ProducerHead episode, Cryptic shared wisdom that flies in the face of today's instant-gratification culture. His message? Play the long game. Build real relationships. And for the love of hip-hop, stop abandoning your back catalog.Episode Chapters:* 00:00 - Introduction to the Long Game in Music Production* 02:58 - The Importance of Past Work and Marketing Strategies* 06:02 - Creative Approaches to Marketing Music* 09:01 - Understanding Social Media Algorithms* 11:57 - Navigating the Digital Landscape for Music Promotion* 14:55 - The Necessity of a Marketing Plan* 18:08 - Building a Sustainable Music Career* 23:54 - The Value of Engagement Beyond Social Media* 24:54 - Exploring Physical Music Formats* 26:46 - Building an Audience and Direct Connections* 29:17 - The Importance of Email Lists* 33:05 - Providing Value to Your Audience* 37:07 - Perception vs. Reality in Music Marketing* 40:44 - Embracing Authenticity and Risk in Content CreationSupport ProducerHeadIf you value ProducerHead and want to support the show, consider a premium subscription (just $6 per month). Your contribution directly supports us maintain and grow the show while keeping the core content free for everyone. Subscribe at ProducerHead.substack.com Get full access to ProducerHead at producerhead.substack.com/subscribe

On today's episode, Dmitri and Tristra discuss the news of the week. They review recent acquisitions like Monstercat and BANDS, and discuss the economic confidence of the music sector despite economic downturns. They also talk about the evolving role of AI and the implications of recent legal copyright cases on AI training data. It's a lot of news to round up!    Shoutouts Create Music Group acquires again, swooping for indie electronic label Monstercat Jay Penske Takes Control of SXSW: Will Profits, Politics Overtake Festival? Trump signals willingness to extend TikTok ban deadline again Arts agency terminates dozens of grants after Trump proposes eliminating NEA Are Music Companies Seeing Consumer Pullback? This Week's Earnings Calls Offered an Answer Live Nation predicts ‘historic year' despite revenue decline Judge in Meta case warns AI could 'obliterate' market for original works Copyright and Artificial Intelligence Report   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

It's rock news this week, as Moose and Dews chat about the potential for Sleep Token to score their first UK #1 album with the recently-released Even In Arcadia. This leads to the question of WTF is actually happening, with their crazy song lyric-capitalisation on Apple Music seemingly pointing to further developments. Will it be a tour announcement, unreleased tracks, or even a second part to the new album? Either way, this will likely be a Music Marketing 101 case study for years to come.  The guys also take a look at the potential fallout between Trivium and Bullet for My Valentine, as well as Dewsbury's entirely reasonable Download 2026 predictions, before taking care of some Primordial business with a merch update. Check out our chosen charity Metal For Good and some of the great charity work they do here https://metalforgood.org/ https://primordialradio.com https://www.instagram.com/primordialradio https://tiktok.com/@primordialradio https://www.facebook.com/primordialradio https://www.x.com/primordialradio​

Can music marketing actually help you hit your goals or is it just more noise in an already distracted industry?   In this episode of Creative Juice, Jack is joined by IndieFounder Lead Strategist Jonah McLean to answer that question with real stories from artists who hit their goals and the marketing that helped them! Learn how to stay authentic in your marketing without losing effectiveness, how to engage with your fans as your audience is building, and what systems you need to own your data and connect fans to sales!   If you're planning to release an album, go on tour, or just want to stop spinning your wheels, this episode will give you the clarity to connect your music marketing to your actual goals!   DISCOVER: How To Stay Authentic In Your Marketing And Still Get Results What It Really Means To Engage With Fans Beyond Basic Interactions Why Owning Your Data Matters And How To Build The Infrastructure To Do It How Simple Marketing Systems Keep You From Running In Circles What Prep Work You Need Before Marketing An Album Or Tour How To Tie Fan Engagement Directly To Sales And Revenue   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Apply To Work With The IndieFounder Team Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Getting your music heard requires the right combination of talent and strategy. Bree Noble chats with Benji Stein, creator of Playlist Supply and Booking Agent IO, who talks about some of the music marketing tools indie artists can use to gain better listener exposure. They dive into the process of playlist promotion, the right way to secure gigs, and why DIY strategies can put musicians in control of their careers. Benji also shares how artists can connect with playlist curators, track playlist performances, and land bookings without relying on middlemen. If you are ready to take charge of your music marketing and expand your audience, this episode is packed with actionable insights.

Managers, Record Labels & Agencies Interested in Who and Clipping Campaigns:https://contrabrand.typeform.com/to/XsJqbDvHArtists Interested in getting access to WHOP and learning how to do your own clipping campaigns:https://fvr.fan/nln/whop-signup?tags=whopListen to Our Podcasts Here:https://podcasts.apple.com/us/podcast/no-labels-necessary/id1658301063Timestamps:This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community

He's helped grow platforms like Ray Daniels Presents, run campaigns for heavyweights like Lil Boosie, Lil Poppa, Trouble, and Morray, and built marketing systems that give creators control over their reach and revenue. If you've ever wondered how to get your content in front of the right audience, how to scale without a label, or how to build a loyal fan base that actually converts — today's episode is for you.

Today we are talking with Valeska Pederson Hinz, partner at Perkins Coie, about what's happening in the world of music tech investment. Valeska has extensive experience in guiding companies and investors from Series A to IPO and has an indispensable vantage point. Our conversation includes the current state of venture capital funding, the impact of generative AI on the industry and the ongoing legal debates surrounding fair use versus licensing in AI training data. She also has practical advice for startup founders from the legal standpoint of someone who guides growth stage companies.    News Shoutouts UMG generated $3bn+ in Q1 Spotify posts record-high operating profit for Q1 Splice acquires Spitfire Audio Epidemic Sound acquires AI startup Song Sleuth  NMPA says Spotify's Q1 growth due to ‘undercutting of songwriters' via audiobook bundling Jack Dorsey's ‘Delete All IP Law' post highlights the hypocrisy of Big Tech Billionaires Hearing Things   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Today Dmitri talks with Cherie Hu, music industry analyst and founder of Water and Music. We start by discussing the Ouroboros project which maps the complicated and intertwined stakes in the music industry held by various entities, including private equity firms, media conglomerates, and tech companies like Tencent. We also talk about shifting power dynamics between the majors and the independents, the impact of AI – particularly generative AI, and trends in rights management and live music.    Shoutouts Water and Music Ouroboros Map Water and Music Soundcloud Reverb Sold By Etsy to Fender Parent and Firm Led By SoundCloud Alum A24 Makes Its Move Into the Music Scene 'You Are Somehow a Villain If You Use It' JPMorgan CEO Says Something Everyone Can Agree On: "Kill Meetings" and Corporate Jargon   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

In the episode, 'Building Superfans in the Streaming Era of Spotify – Expert Advice for Musicians', we dive into the future of music with Nick Holmsten, the visionary behind some of Spotify's most innovative features, as he joins the MUBUTV Music Business Insider Podcast. We explore how AI, the streaming revolution, and the attention economy are shaping the fan-artist relationship, personal storytelling, and the new era of super fans. Discover why building community and authentic connections is more critical than ever for artists in today's music industry.

Send me a messageHow do you market yourself effectively as an independent music producer, especially when working across multiple genres? In this episode, Marc Matthews and Tim Benson (Aisle9) unpack this challenge with real-world advice and music promotion tips for independent producers looking to stand out.They break down “The Three C's” framework—Collaboration, Community, and Consistency—as the cornerstone of how music producers can build a fanbase without burning out or blending in. Instead of trying to dominate every genre or every platform, they emphasise niche focus, strategic partnerships, and audience-first content.Want to know how building an audience for your music production can be easier with less content? Marc shares how narrowing his social presence helped grow his podcast faster by creating more meaningful work. This episode also explores effective branding for music producers through personal storytelling, local flavour (yes, there's a West Country cider and ice cream tale), and actionable marketing moves you can implement today.Whether you're an emerging talent or refining your game, this is a must-listen for independent producers ready to grow without losing creative identity.Links mentioned in this episode:Got a question? We'd love to hear from you! Submit a question, share your social media handles or website, and get featured in a future episode. Plus, one lucky person will win a Starbucks voucher each month!Listen to Lost and FoundListen to Liquid BlueListen to Half-Life Support the showBook your FREE 20 Minute Discovery Call Follow Marc Matthews' Socials:Instagram | YouTube | Synth Music Mastering Thanks for listening!!

In this episode, Dmitri speaks with Mark Mulligan, veteran tech analyst and leading digital thinker from MIDiA Research. Topics include the slowing growth of streaming revenue, shifts in market share among major and independent labels, the rise of the global south in subscriber numbers, and the impact of super-premium subscriptions on monetization. We also talk about the future potential disruptions from AI and legal challenges and how the music industry might adapt and innovate in the face of these changes.   News Shoutouts! The Music Industry Wants Solutions. But Do Listeners See Problems?   Ex-Google CEO Eric Schmidt: AI That is ‘as smart as the smartest artist' Will Be Here in 3 to 5 Years   ​​Tariff-Proof, Recession-Proof Music Industry Will Thrive Despite Global Uncertainty   AI Music Invasion Doubles on Deezer: 20,000 Bot-Created Tracks Now Uploaded Each DAY to Streaming Platform   Record Scratch: How Tariffs and Uncertainty Are Hurting Vinyl Manufacturing in America   China Halts Critical Exports as Trade War Intensifies   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Inside the Secret World of Sync: How Top Brands REALLY Pick Music. What does it really take to land your song in a major ad campaign? In this episode, we sit down with Jessica Entner, VP of Sync at Warner Chappell Music, who's navigated the worlds of independent music and major publishing. Jessica shares her journey from songwriter to sync leader, reveals the hidden relationship-building skills behind successful placements, and discusses how seasonality, timing, and emotional impact drive the music licensing world. Get top insight on how sync works for artists, from advertising to artist development!

SilkSoSmart is a music marketing strategist and creative coach helping independent artists grow fanbases, monetize content, and build careers without a label. Known for his sharp insights on social media growth, music promo, and brand building, Silk's helped hundreds of DIY musicians turn content into real momentum. If you're trying to get heard, get paid, and stay independent — he's the guy you want to hear from.Interested in going direct-to-fan with the best text and email platform for musicians? Visit ⁠https://www.foreverfanmusic.com/?el=nlnbutton⁠to start your free 14-day trial!Timestamps: 0:00 – Real Music Marketers Only: Meet SilkSoSmart1:15 – How JWOP Went Viral: Ads + Seeding Breakdown3:02 – Don't Promote Directly to Your Music5:04 – Stream Numbers vs Fan Ownership: The Real Goal7:36 – What Is Seeding & How $40 Posts Can Go Viral10:42 – Building Forever Fans vs Chasing the Algorithm13:04 – Shifting From Monthly Listeners to Direct Revenue17:00 – $8K From 20 Fans: The Power of Superfans25:01 – Fans Want to Support, But You Have to Let Them33:48 – What's Next: Fan Pages, Data, and Long-Term WinsListen to Our Podcasts Here:https://podcasts.apple.com/us/podcast/no-labels-necessary/id1658301063This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community

Jaime Marconette is the VP of Music Insights & Industry Relations at Luminate, the data company behind the Billboard charts. With a background in digital strategy and data-driven artist marketing, he previously led digital strategy at Sony Music Nashville. His expertise spans music insights, industry relations, and progressive marketing strategies.On The Menu:1. How data-driven decisions shape marketing, touring, and fan engagement.2. Building background through major label digital strategy and independent artist services.3. Identifying optimal social platforms for targeted promotional efforts.4. Tailoring communications to diverse audiences across Instagram, TikTok, Snapchat, etc.5. The impact of AI on music marketing, data analysis, and industry operations.6. Addressing complex issues around AI-generated content revenue allocation.7. How technology, AI, and digital tools will shape the next phase of music marketing.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#JaimeMarconette #Luminate #Outgrow #SocialMedia #Marketing #Data #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Next in Media spoke with George Karalexis, Co-Founder & CEO of TEN2 Media and his partner and COO Donna Budica, about the company's focus on helping artists think - and make money - like digital creators.

Today we have Glen Peoples from Billboard to discuss the major trends within the music industry. Our conversation covers a lot! Including the rise of rollups and acquisitions to build label services, the increasing importance of music licensing, the role of AI in the music tech investment landscape, and the cyclical nature of consolidation and its broader impacts on the future of the industry.    News Shoutouts   Startup oMoo Gets Hands-On With its Haptics-based music App MCP: The New “USB-C for AI” That's Bringing Fierce Rivals Together   NMPA CEO Talks Spotify Podcast Takedowns and AI Strategy, Warns Against Government-Led PRO Reform   Eternal Celebrities: The Multi-Billion Opportunity Coming The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Is your marketing starting to feel stale? Not sure how to get better results or break out of a creative rut? It might be time to run some tests... In this episode of Creative Juice, Jack and Circa break down 3 split tests we've run at IndieX so that you can run them to improve your own music marketing with data-driven decisions! Learn how to compare interest targeting groups vs individual ad sets, why open targeting depends on the quality of your content, and how to split test email subject lines in a way most artists overlook! If you want better results from your ads, emails, and the rest of your music marketing without guessing what works, these tests will give you a clear starting point to experiment and grow!   DISCOVER: What We've Learned From Testing Grouped Interests Vs Individual Ad Sets In Meta Campaigns Why Open Targeting Can Actually Work Better With High-performing Content How To Test Email Subject Lines The Right Way (Hint: It's Not What You Think) Why Breaking Away From "Industry Standard" Email Styles Will Boost Your Engagement How To Use Split Testing To Improve Your Music Marketing Over Time   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Ian Henderson, founder of MashApp and former Spotify executive, talks with Dmitri about how MashApp enables non-musicians to remix tracks without production experience, and the broader context of technological disruptions in the music industry driven by AI. He explains the challenges in securing licenses from major record labels and his vision for the future of music interactivity. We also hear the news from Dmitri and Tristra.   News Roundup!   50 Million More Americans Are Buying Music Than a Decade Ago   Amazon Makes Last-Minute Bid for TikTok as US Ban Deadline Looms   5 Million Songs and $288m Spent on Catalogs: 8 Things We Learned from Universal Music Group's 2024 Annual Report   Udio, the Startup Sued by Record Companies Last Year, Unveils Tool to Clone ‘sonic identity' of Existing Songs   Inside YouTube's Weird World Of Fake Movie Trailers   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

We would LOVE to hear what you think. Please drop a line.Welcome to "The Sound of Innovation," where we dive deep into the minds of the music industry's most influential figures. In this episode, we're thrilled to feature Sidney Swift—a multi-Platinum producer, songwriter, inventor, and entrepreneur who is reshaping the future of music. As the C.E.O. of the cutting-edge AI platform recoupable.com, Sidney is at the forefront of integrating artificial intelligence into the music scene, advocating for its transformative potential.With an impressive portfolio that includes Grammy nominations, collaborations with superstars like Beyoncé, Jason Derulo, Lil Wayne, and DJ Khaled, Sidney's insights are as rich as his experience. His well-thought-out answers reveal not only his mastery of the craft but also his visionary approach to industry challenges and opportunities.Join us as we explore Sidney's journey, his brief but impactful stint at Rolling Stone magazine, and his passionate belief in the power of AI to revolutionize how we create and consume music. Whether you're a music enthusiast, a budding artist, or just curious about the intersection of technology and creativity, this episode is sure to inspire and provoke thought. Tune in and discover how Sidney Swift is not just making music—he's making history.Support the show

Tune into this episode entitled, 'Music Industry vs. Mental Health: Are We Doing Enough?' of the MUBUTV Music Business Insider Podcast where we sit with David Andreone to discuss his unique journey from music executive to psychotherapist. Explore the intricate connection between creativity and mental health struggles and learn how David aids artists in navigating challenges like imposter syndrome and the pressures of monetizing art. This episode is a must-listen for anyone dedicated to understanding the mental wellness landscape within the music and entertainment industries!

Dive into the world of film scoring and production with Simon Franglen, acclaimed composer known for his work on Titanic and Avatar, in this milestone 100th episode!

Send me a messageIn this episode of Inside The Mix, host Marc Matthews engages in a profound conversation with Tyler Lyle, the singer-songwriter and one-half of the synthwave duo, The Midnight. Tyler delves into the enigmatic nature of songwriting, describing it as "a well-narrated hallucination," and likens the creative process to "trying to start a truck sitting on a block of ice." Drawing from his folk storytelling roots, Tyler shares how he seamlessly integrates evocative lyrics into The Midnight's nostalgic synth-driven soundscapes. He contrasts the tangible aspects of music production with the abstract challenges of lyric writing, emphasizing the importance of consistent dedication—what he refers to as the "ass-in-chair method." This disciplined approach involves daily studio sessions from 10 am to 5 pm, complemented by morning routines of journaling, exercise, and meditation to foster creativity.The synergy between Tyler and his production partner, Tim McEwan, is highlighted as a harmonious blend of prolific idea generation and meticulous refinement. Despite geographical distances, they prioritize periodic in-person collaborations to capture the irreplaceable energy of shared creative spaces.Much of the discussion centers on Tyler's transition from confessional songwriting to crafting lyrics rich in archetypes and universal symbols. Inspired by Carl Jung's philosophies, he aims to create a shared mythological space within The Midnight's music, allowing listeners to project their meanings onto the imagery. What You'll Learn:The abstract nature of lyric writing and strategies to overcome creative challenges.The importance of consistent routines in fostering creativity.Balancing prolific idea generation with meticulous refinement in collaborative settings.The role of archetypes and universal symbols in crafting resonant lyrics.Insights into blending folk storytelling with synthwave aesthetics.For aspiring artists, Tyler emphasizes creating work that embodies truth and necessity, encouraging authentic expression over external validation. He reminds creatives that they are conduits, "ferrying ideas from one realm to this one," and underscores the significance of producing art that resonates fundamentally.Join Marc and Tyler as they explore the depths of the songwriting process, offering invaluable insights for independent music producers and artists seeking to elevate their craft.Links mentioned in this episode:Follow Tyler Lyle Support the showDownload your FREE Producer Growth Scorecard Follow Marc Matthews' Socials:Instagram | YouTube | Synth Music Mastering Thanks for listening!!

Will Page, author of Pivot and former chief economist at Spotify, talks about the dramatic increase in the global value of music – up to $45.5 billion, surpassing cinema. We discuss the rise of music exports from countries like Mexico and Columbia and the accompanying economic boost. We touch on the resurgence of vinyl, and the shift to CRM systems for direct artist-to-fan engagement. We've also got a quick run-down of the headlines of the week, and a PR Strategy that will have you running towards the danger.   Shoutouts: How Vinyl Can Harness the Influence of Superfans Pivotal Economics Trump's Tariffs Could Be ‘Devastating' for Musical Instrument Manufacturers Ever Lost a Friend at a Festival? Children Turn to Audiobooks YouTube now has 125m Music and Premium Subscribers YouTube is Winning Emerging Markets by Being Social   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Send me a messageIn this episode of Inside The Mix, host Marc Matthews takes listeners behind the scenes on his journey to reaching 10,000 monthly Spotify listeners in 2025. Reflecting on his experiences as an independent artist, Marc shares both the wins and the challenges of learning what is music marketing and how to release music independently while maintaining creative authenticity.Starting with just 300 listeners, Marc's breakthrough came with releasing his single Waves, reigniting his passion for sharing music with the world. He breaks down the music marketing strategies that helped him grow, from leveraging SubmitHub and social media engagement to experimenting with ad spending. He also discusses how to release your own music effectively, emphasizing the importance of strategic planning, outreach to radio stations and blogs, and the power of a waterfall release strategy to maximize listener engagement.What You'll Learn:• What is music marketing and why it matters for independent artists • How Marc grew from 300 to 1,700 monthly listeners on Spotify • The role of SubmitHub, social media, and paid advertising in music promotion • How to release your own music with a structured launch strategy • The benefits of a waterfall release strategy for long-term listener growth • Insights on pitching to radio stations, blogs, and playlist curators • The highs and lows of promoting music independentlyJoin Marc as he navigates the realities of independent music promotion, shares his future plans for audience growth, and inspires fellow artists to take charge of their music careers. Whether you're a beginner or a seasoned artist, this episode is packed with actionable insights to help you release music independently and market it effectively. Tune in now!Links mentioned in this episode:Got a question? I'd love to hear from you! Submit a question, share your social media handles or website, and get featured in a future episode. Plus, one lucky question will win a Starbucks voucher each month! Support the showListen to my new single 'Separation' Follow Marc Matthews' Socials:Instagram | YouTube | Synth Music Mastering Thanks for listening!!

Today Dmitri speaks with Con Raso of Tuned Global, about the evolving landscape of music streaming. They talk about profitability and innovation opportunities, and Con shares thoughts on making music more social, advancing curation and discovery through AI, and the role of personalization in listening experiences.    Social Radio Punchline Connect   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Explore the Journey of Ryan Dusick: Founding Drummer of Maroon 5

How are artists reaching their target audience in 2025 and keeping their attention? How will it look 10 years from now?

In this episode of TCAST, Jason Rigby sits down with music tech pioneer Nick Holmsten (formerly of Spotify) to explore the evolving landscape of music technology and fan engagement. They discuss the rise of personalized playlists, the ethical implications of data usage, and the potential of blockchain and AI to revolutionize artist-fan relationships. Learn how emerging artists can leverage technology to build a loyal fanbase and thrive in today's competitive music industry. [Primary Keyword: Music Technology and Fan Engagement] Key Takeaways: Data is King: Discover how Spotify used machine learning to create personalized playlists and how this data-driven approach can benefit both artists and fans. The Fan Power Shift: Understand why fan engagement is more critical than ever and how artists can cultivate direct relationships with their audience. Blockchain's Potential: Explore how blockchain technology could disrupt traditional music industry models, offering greater transparency and control to artists. AI: Friend or Foe? Learn how AI can be a powerful tool for music creation and promotion, but why it shouldn't replace human artistry. Ethical Considerations: Dive into the importance of data transparency and responsible use of user information in the music industry. The Artist as a mini CEO: Artists have more control than ever. Find 1,000 Super Fans: It's never been a better time for artists. Timestamps: 00:00: Introduction to Nick Holmsten and his groundbreaking work in the music industry. [Keyword: Music Industry Pioneer] 03:08: The Evolution of Personalized Playlists at Spotify: Behind the scenes of Spotify's algorithmic success. [Keyword: Personalized Playlists, Spotify Algorithm] 05:50: Balancing Act: How Spotify introduces emerging artists while catering to user preferences. [Keyword: Emerging Artists, Music Discovery] 09:08: The Power of the Fan: Why fan engagement is the new currency in the music industry. [Keyword: Fan Engagement, Music Marketing] 11:51: Blockchain Revolution: Exploring the potential of blockchain to transform artist-fan relationships and royalties. [Keyword: Blockchain Music, Music Royalties] 15:02: AI and Music: Discussing the role of AI in music creation, promotion, and the future of artistry. [Keyword: AI in Music, Music Production] 17:58: Ethics in the Spotlight: A deep dive into data transparency and ethical considerations in the music tech world. [Keyword: Data Ethics, Music Tech Ethics] 21:04: Building the Future: Nick Holmsten's vision for an ideal tech-driven music platform that empowers both artists and fans. [Keyword: Future of Music, Music Platform] Nicks Website: https://www.nickholmsten.com/

Wondering what products to sell and how to market them to your fans so they ACTUALLY sell? It's one of the most common questions we hear from artists...   In this episode of Creative Juice, Jack and Circa unpack the top-selling offers from our IndieX agency artists last year to give you insights and inspiration for your own offers! Learn about value stacking, the patterns around these offers, creating appealing hooks, and why the story behind your products makes all the difference!   If you're puzzling over how to craft compelling offers that resonate with your fans, this episode will give you a kick start of inspiration based on what's working across our roster of clients!   DISCOVER: What Offers Had The Most Success Last Year At IndieX And Why Why Value Stacking VIP Upgrades Makes For A Great Offer How Narrative Around Your Products Changes The Game What Impact Soft Goods Can Have On Your Overall Sales Strategy Why Knowing Your Numbers Is Crucial For Effective Offer Planning   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Is the influencer model broken? Consumers are drowning in five-star reviews and paid endorsements. But what if credibility, not clout, was the real driver of influence? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Eric Shienkop, entrepreneur, author, and tech innovator. Eric built the world's largest community of unsigned musicians, helping them monetize their work through brand partnerships. Now, he's taking on another industry ripe for disruption—online reviews and influencer marketing. Eric's company, The Desire Company, is flipping the script. Instead of influencers with massive followings but little expertise, they partner with professionals—athletes, doctors, and industry specialists—who actually know their stuff. The result? Trustworthy product recommendations that resonate with consumers in a way traditional influencer marketing no longer does. Eric shares the evolution of his thought leadership journey, from struggling to get into boardrooms to becoming a bestselling author and sought-after speaker. He breaks down the steps that took him from white papers to keynotes to writing the book "Return of the Hustle: The Art of Marketing With Music" that made Microsoft come calling. If you're trying to cut through the noise, establish credibility, and build a business that thrives on trust, this conversation is packed with insights you won't want to miss. Three Key Takeaways: • Credibility Beats Popularity – Consumers are growing skeptical of traditional influencer marketing, making expert-driven recommendations more valuable than ever. • Thought Leadership Opens Doors – Writing books, publishing white papers, and speaking at events can transform expertise into opportunities and business growth. • Industries Ripe for Disruption – Outdated systems, like the current review and influencer models, create opportunities for innovation and trust-based marketing. Eric shows why getting the right influencer is more important than the one with the most followers.  If you want to follow in his footsteps you'll have to know your audience, and not just in general terms.  Check out this article by Peter Winick on how to clearly describe your ideal client and why being able to do so is critical.

Are you making simple mistakes in your music marketing? Many artists don't even know what to look out for...   In this episode of Creative Juice, Jack and Circa put a magnifying glass on common strategic and tactical mistakes that artists need to avoid in their marketing! Learn about myths around oversaturation, bad targeting choices and trigger cities, missed opportunities for fan engagement, and why automating everything isn't the answer!   If you're ready to clean up your marketing and start making moves that actually build your fan base, this episode will help you identify and avoid common marketing mistakes that artists slip into far too often!   DISCOVER: Why Worrying About Oversaturation Is Holding Back Your Growth The Myth Of Trigger Cities And How Poor Targeting Choices Will Waste Your Marketing Dollars What Simple Opportunities You Might Miss To Elevate Fan Engagement When To Choose Manual Processes Over Automated Processes In Your Marketing How To Use Digital Signage To Guide Your Fans Why "Easy Button" Advertising Software Isn't All It's Cracked Up To Be   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Outmarketing Billboard Charting Artists and Bands Join Us In The Indepreneur Discord Server! Full Stack Creative

Dalton Piche is Founder of Members Media, a music marketing platform revolutionizing the industry. Members Media boasts over one billion annual streams for clients, including high-profile artists like Billie Eilish and Bruno Mars. With a background in music as an artist himself, Dalton was motivated by the challenge of promoting music effectively, leading to the creation of Members Media. He empowers artists with opportunities to reach new audiences and has expanded to offer services like playlist promotion, social media advertising, and agency partnerships. In this episode… In today's music industry, independent musicians face the daunting challenge of standing out among mainstream stars. However, with the right strategies and an understanding of the complex landscape of music promotion, they can carve out their unique space in the spotlight. So, how does one navigate the complex landscape of music promotion successfully? Dalton Piche, the mastermind behind Members Media, reveals the hardships and triumphs of innovating within music marketing. He describes how he transformed his struggles as an emerging artist into an opportunity by founding a marketing platform that assists musicians in gaining the exposure they deserve. Dalton dives into the evolution of his agency, detailing its expansive range of services that propel artists into newfound fame. He shares valuable insights on playlist promotion, social media advertising, and the strategic transparency that guides their approach. He also opens up about his journey from starting out, managing a team's growth from one to 18, and the critical learning curve of the business. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Dalton Piche, Founder of Members Media, about finding success in music marketing. Dalton discusses the inspiration behind Members Media and its mission to support artists, why Spotify playlist promotion is a popular and effective strategy for reaching new listeners, and their success stories in amplifying music.