Team Sports Marketing with Kirk Wakefield

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A podcast to supplement reading of the text, Team Sports Marketing. Find us at www.teamsportsmarketing.com.

Kirk Wakefield

May 12, 2020 LATEST EPISODE
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12 EPISODES

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Latest episodes from Team Sports Marketing with Kirk Wakefield

Chapter 14: Affinity Transfer and ROI

Play Episode Listen Later May 12, 2020 46:38

Drs. Kirk Wakefield and Jason Lee focus on Chapter 14 from the book, Team Sports Marketing.

jason lee drs

Chapter 13: Affinity Transfer Model

Play Episode Listen Later Apr 26, 2020 36:01

Dr. Kirk Wakefield is joined by Dr. Jason Lee from UNF to discuss Ch 13 of Team Sports Marketing.

unf jason lee

Ch. 10 - Moving the Merchandise

Play Episode Listen Later Nov 11, 2019 29:13

Kirk discusses Chapter 10: Moving the Merchandise.

moving merchandise

Chapter 9 - The Sportscape

Play Episode Listen Later Nov 11, 2019 27:26

Kirk discusses Ch. 9: Managing the Sportscape.

managing

Chapter 8: Promotional Incentives

Play Episode Listen Later Oct 22, 2019 24:42

The author discusses key terms from Chapter 8.

Chapter 7 - Setting Prices for Sports & Entertainment

Play Episode Listen Later Oct 20, 2019 36:10

Kirk discusses key terms from Chapter 7.

Chapter 6 - Foundations for Setting Ticket Prices

Play Episode Listen Later Oct 16, 2019 29:51

Chief Marketing Officer for the Houston Dynamo professional soccer club, Katie Sarantakes Scallon, joins Kirk to discuss setting ticket prices.

chief marketing officer houston dynamo

Chapter 5: Selling Season Tickets

Play Episode Listen Later Sep 26, 2019 34:27

Kirk joins Lane Wakefield of Mercer University in discussing key terms to aid students in learning Chapter 5: Selling Season Tickets. Read the textbook at www.teamsportsmarketing.com.

mercer university

Chapter 4 - Data Analytics

Play Episode Listen Later Sep 16, 2019 34:41

Dr. Lane Wakefield of Mercer University joins the author of the text, Kirk Wakefield, in discussing key terms from Chapter 4 on data analytics.

mercer university

Chapter 3 - Customer Relationship Management

Play Episode Listen Later Sep 1, 2019 25:48

This episode corresponds to Chapter 3 in Team Sports Marketing. Dr. Lane Wakefield, professor of Sports Marketing and Analytics from Mercer University joins us.

analytics mercer university sports marketing

Chapter 1 - Intro to Team Sports Marketing

Play Episode Listen Later Aug 21, 2019 29:40

Dr. Wakefield discusses key terms and relevant examples in sports.

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Chapter 2 - Fan Identification and Passion

Play Episode Listen Later Aug 21, 2019 41:59

Dr. Wakefield discusses key terms and relevant examples in sports