Podcasts about Sports marketing

Sports fans are another level of loyalty, and smart brands are figuring out how to show up authentically in that space. Lowe's is doing just that with the NFL and Lionel Messi. We sat down with Gerardo Soto, VP of Media and Sports Marketing, to hear how.This episode is supported by ⁠Wunderkind Ads⁠.

With billions pouring into sports marketing this year, the stakes are high for brands. Ahead of the FIFA World Cup, and with more advertisers backing women's sports, We Are Social Sport's Joe Weston and Fuse's Matt Bailey join WARC's Anna Hamill to discuss the emerging trends in sports marketing.

Join us as we head to the Sparkling City by the Sea – Corpus Christi, and chat with Krystal Gonzalez, Director of Sales at Richard M. Borchard Regional Fairgrounds (RMB Fairgrounds). We learn all about the fairgrounds, which is home to a conference center, two exhibit halls, arena pavilion, and equestrian arena which host a wide mix of social events, expos, rodeos, concerts, and dinner events. We learn about the city, Krystal tells us about her role, and we talk about how they leverage the versatility of all their venues to sell clients and market their spaces. We talk with her about her history in the industry and how all her experience working on different sides in different departments prepared her for her current role where she handles different tasks and collaborates with coworkers to make sure they are meeting their client's needs. Enjoy this fun, unique episode which includes some nerdy venue talk, great career advice, and interesting perspective. Krystal Gonzalez: LinkedIn RMB Fairgrounds: Facebook | Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Xbox set out to create an impactful campaign using data—and ended up tapping into something much bigger. Joined by Johnny Whitmore (Opta / Stats Perform) and James Donovan (Edelman), we explore how the xJinx campaign turned data into something fans could connect with, share and talk about, reflecting a wider shift happening across sport. Data is no longer just analysis—it's becoming a core part of content, storytelling and commercial strategy. What once sat behind the scenes is now driving fan engagement, conversation and real brand value. A look at how the smartest players in sport are turning numbers into meaningful experiences that cut through.Key Topics:How did data evolve into a core content strategy in sport?Why are brands like Xbox investing in data-driven fan experiences?What role does Opta's credibility play in making data engaging?How can data unlock new commercial and sponsorship value?How can complex data be transformed into something fans actually want to engage with and share?

Why NIL needs data, why athlete brands matter, and how college sports is becoming a marketing business.College sports is moving fast. NIL, revenue sharing, transfer rules, donor fatigue, social media, compliance, brand deals, and athlete value are all colliding at once.Brent Wall, founder and CEO of Student Athlete Score, joins Eric Kasimov to talk through what is actually happening in the NIL market. Student Athlete Score helps schools, brands, and athletes understand social influence, audience quality, brand fit, and the real marketing value behind athlete deals.Eric and Brent get into the chaos around NIL, the rise of athlete personal brands, the growing youth sports market, the role of AI and data, and why local brand deals may be one of the most interesting parts of this whole shift. They also talk about college sports becoming more professional, what that means for Olympic sports and mid-majors, and why athletes now have to think about life beyond sports earlier than ever.Chapters00:00 – Ann Arbor, Michigan sports, and the business behind athletics01:50 – The professionalization of sports at every level03:01 – Why athletes now need to build personal brands05:51 – What Student Athlete Score does07:56 – The FICO score idea for athlete social value08:35 – How universities use Student Athlete Score10:54 – NIL education, taxes, and athlete responsibility13:36 – The new era of NIL and NIL Go15:17 – Compliance, regulation, and the fight over NIL deals16:22 – Five-and-five, eligibility, and transfer rules18:53 – Lawsuits, athlete rights, and past NIL usage19:35 – Tournament expansion, TV money, and sports betting22:19 – Why media rights drive the sports economy23:00 – Tennis programs, Olympic sports, and budget pressure26:17 – Donor fatigue and the need for ROI28:15 – Data, story, and decision-making in college athletics29:41 – Transfer portal chaos and recruiting changes35:15 – Mid-majors as proving grounds36:00 – International athletes, age gaps, and roster realities38:49 – Unlocking NIL for Olympic sport athletes39:53 – Why follower quality matters41:03 – Instagram, TikTok, X, and athlete visibility42:31 – Brand fit beyond the sport43:31 – Life beyond sports and building a platform44:11 – NIL moving into the youth and high school market46:21 – NIL as a real-world sales and marketing lesson47:21 – Micro-influencers, team dinners, and local business deals50:31 – How Student Athlete Score landed university partners51:20 – New commercial roles inside athletic departments52:51 – Where to find Brent Wall and Student Athlete ScoreConnectBrent Wall: Website | LinkedInEric Kasimov — X | LinkedInRelated episodesNIL Made College Athletes Entrepreneurs With No Guardrails | EP194Gordon Hayward | Life After the NBA & Youth Sports ReformEP143 | Bad Grades in School to Sports Business Founder Dan SovieroEntrepreneur Perspectives is produced by QuietLoud Studios — a media network and a KazSource brand.Music by Jess & Ricky — SoundCloud

Wenn Dopingmittel im Sport legal wären: Wären Wettkämpfe gerechter – oder erst recht unfair? Würde Sport spannender oder abschreckender? Und welchen Preis würden unsere Körper zahlen? Eure Hosts sind: Matthis Dierkes und Samira El Hattab Hörtipp: Der Sportschau-Podcast Sport Inside beschäftigt sich immer wieder mit Themen rund um Doping, Macht und Einfluss im Sport: https://www.ardsounds.de/sendung/sport-inside-dein-deep-dive-in-den-sport/urn:ard:show:3ee924fa40060d39/ Das sind unsere wichtigsten Quellen: ZDF-Interview mit dem deutschen Schwimmer Marius Kusch, der an den Enhanced Games teilnimmt: https://www.zdfheute.de/video/enhanced-games-marius-kusch-interview-schwimmen-100.html Informationen vom Veranstalter der Enhanced Games, die am 24. Mai 2026 in Las Vegas stattfinden: https://www.enhanced.com/games Ergebnisse einer YouGov-Umfrage zu Doping im Sport aus dem Jahr 2017: https://yougov.com/de-de/artikel/17514-doping-legalisieren-deutsche-sind-entschieden-gege Die aktuelle Verbotsliste der Nationalen Anti-Doping-Agentur: https://www.nada.de/medizin/verbotsliste Studie im International Journal of Laboratory Medicine zeigt, dass Dopingmittel auch im Breitensport weit verbreitet sind: https://journals.sagepub.com/doi/10.1177/0004563215609952 Für einige Substanzen gibt es wenig belastbare wissenschaftliche Belege für eine tatsächliche Leistungssteigerung, Studie im Journal Current Sports Medicine Reports: https://journals.lww.com/acsm-csmr/abstract/2018/07000/physical_effects_of_anabolic_androgenic_steroids.5.aspx Leistungssteigernde Substanzen wie Anabolika sind mit erheblichen gesundheitlichen Risiken verbunden, Studie im Journal Endocrine Reviews: https://academic.oup.com/edrv/article-abstract/34/3/413/2354645?redirectedFrom=fulltext Der Missbrauch von Steroiden ist mit erheblichen Risiken verbunden, Studie in Springer Nature: https://link.springer.com/article/10.2165/00007256-200434080-00003 Doping-Skandale führen nicht zwangsläufig zu einer geringeren Zuschauerzufriedenheit, Studie im International Journal of Sports Marketing and Sponsorship: https://www.emerald.com/ijsms/article/26/6/32/1267272/The-impact-of-doping-scandals-on-on-site-spectator 0630 – der Newspodcast – hier gibt es auch immer wieder News zu verschiedenen Sportthemen: https://www.ardsounds.de/sendung/0630-der-news-podcast/urn:ard:show:6ee1f347f4e3de26/

BONUS EPISODE – Warm up your taste buds and meet us in the Farm to Fork Capital because the 2026 Event & Venue Marketing Conference (EVMC) is just around the corner! This bonus episode is filled with everything you need to know as you pack and prepare for this year's conference in Sacramento, California. Hosts Paul and Dave are joined by a couple special guests which help craft this podcast KBYG — Kim Allen (EVMC President, Director of Arena Marketing at Golden 1 Center) and Brandon Darnell (Director of Marketing at Visit Sacramento). Hear about the agenda, evening events, awards, and top conference advice from each person. If you're visiting Sacramento for the first time, learn what makes the city special, some restaurant and dish recommendations, and key landmarks to visit on your trip. Whether this is your first time attending EVMC, you're a seasoned vet, or you've never been and are wondering what it's about – we've got you covered! Coming to the conference?

College sports is changing fast. NIL, social media, transfer rules, donor money, brand deals, and youth sports are now connected in ways that did not exist a few years ago.Eric Kasimov talks with Brent Wall, co-founder and CEO of Student Athlete Score, about athlete branding, NIL data, and why personal brand is becoming part of the athlete journey earlier than ever.Topics covered:What Student Athlete Score does for schools, athletes, and brandsWhy NIL still feels like a new Wild WestHow local businesses can work with student-athletesWhy follower counts, engagement, and fake followers all matterThe pressure on young athletes to build a personal brandHow the transfer portal is reshaping recruitingWhy Olympic sports and non-revenue sports face hard questionsWhat athletes can build beyond their playing careersChapters00:00 — Sports towns, fandom, and life around Michigan athletics01:50 — The professionalization of sports at every level03:00 — Why young athletes now have to think about personal brand04:39 — Social media cleanup, exposure, and the pressure on kids06:32 — What Student Athlete Score does07:56 — Measuring athlete value on social media08:35 — How universities use the platform10:05 — AI, discovery, and local brand deals11:39 — NIL education, taxes, and athlete responsibility13:36 — The old Wild West of NIL and the new one15:59 — Compliance, NIL Go, and the fight around regulation16:22 — Eligibility, the five-and-five rule, and college sports consistency19:35 — Tournament expansion, TV money, sports betting, and more games23:00 — What happens to tennis, Olympic sports, and non-revenue programs26:17 — Donor fatigue and the need for NIL ROI29:41 — Why money does not guarantee winning31:19 — The transfer portal and mid-major programs as proving grounds36:00 — International athletes, age gaps, and roster pressure38:49 — Olympic athletes, NIL, and personal brand gaps40:28 — Bots, fake followers, and better data42:31 — Why athlete interests matter to brands43:31 — Building a platform for life after sports44:11 — Youth sports, high school athletes, and brand education46:21 — NIL as a sales and marketing education47:21 — Team dinners, micro-influencers, and local business value50:40 — How Student Athlete Score grew with universities51:26 — New commercial roles inside athletic departments52:57 — Where to find Brent Wall and Student Athlete ScoreConnect with Brent Wall | Student Athlete Score:StudentAthleteScore.comInstagram: @studentathletescore Brent on LinkedIn Connect with Eric & SportsEpreneur:SportsEpreneur.com | X | LinkedInEric on LinkedIn | XRelated SportsEpreneur posts:Youth Sports Has Become a Full-Time Job for Parents | Dave Yoo of Onsides High School Athletes and NIL: The Future of Youth Sports The Real Cost of Youth Sports in 2026 NIL Hub | SportsEpreneur's NIL News, Insights & Resources

The playbook for building a sports team just changed…and most brands aren't thinking big enough. Daniel sits down with Kimberly Veale (SVP of Marketing & Communications, Portland Fire; ex-Golden State Warriors & Valkyries) to break down what it actually takes to build a fanbase before a single game is played. Kimberly shares a behind-the-scenes look at how modern Sports Marketing works, from selling out season tickets pre-launch to turning a team into a full-fledged lifestyle brand. She explains why women's sports fans behave differently, how merch becomes a leading indicator of demand, and why culture, community, and storytelling matter more than ever. They dive into what most brands get wrong when entering women's sports: relying on outdated playbooks instead of building authentic connections. Kimberly also breaks down real examples about how the best teams create moments that fans actually care about. If you want to understand the future of Sports Marketing, community-driven brands, and why “social followers” might be the most overrated metric in marketing, this episode is for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Kimberly: LinkedIn: https://www.linkedin.com/in/kimberlyveale/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ahoy Venuelanders! 

In this episode of Next in Media, Mike Shields sits down with Andrew Yaffe, CEO of Dude Perfect, to talk about how the iconic trick-shot brand has evolved into one of the most diversified properties in digital media. Eighteen months into the role after a long run at the NBA, Andrew walks through Dude Perfect's three-part strategy of content, products, and experiences — including a 22-city summer tour, middle-grade novel series, new outdoors channel, and experiential concepts. Mike and Andrew dig into why Dude Perfect now looks more like a sports league than a creator business, what made their Xfinity co-created ad the best-performing spot on YouTube, and why reaching the family unit has become one of the most valuable propositions in fragmented media. They also cover YouTube's role in the upfront, the long-form content shift, the wishlist for better cross-platform measurement, and Andrew's reluctant NBA Finals pick. Key Highlights

Publicis Groupe acquired sports marketing and entertainment agency 160over90 this month, in a move it claims will “disrupt” the sector.In this episode, the Campaign team discusses why Publicis has made this "big bet" now, whether the sector needs disrupting and how influencers are changing the game. The team discusses why some say "the gap between brands and consumers is widening" and how athletes are becoming their own "self-contained media platforms, because their performance in the game is so intrinsic to their personas".Hosted by tech and multimedia editor Lucy Shelley, this episode includes deputy creativity and culture editor Charlotte Rawlings, creativity and culture editor Shauna Lewis and deputy news editor Marianne Calnan-Holland.Further reading:What does the fan experience of the Fifa World Cup look like from the UK?Coca-Cola World Cup spot explores emotional journey of footballWhy is gaming not a media channel?Beyond borders: why countries don't define modern fandomFifa 2026's longer tournament window presents a golden opportunity for fan activationsBurnley FC and X unveil social documentary on women's teamBurnley FC and X partner with Sure For Men for UK's first X Original series Hosted on Acast. See acast.com/privacy for more information.

Welcome to Messina Touring Week on Adventures In Venueland!

Your son may play 80 games in a single summer, but he can't tell you what he worked on at practice last week. Sound familiar?   Today's guest is Justin Cryer, former professional player, Ole Miss Rebel, former Houston Astros area scout, and now Director of Sports Marketing at Marucci.   Justin joined Matt at Marucci's newly opened Hitter's House in Scottsdale, Arizona, during Spring Training for a conversation that hits on everything from player development and scouting to travel ball and parenting. And beyond his role at Marucci, Justin brings another valuable perspective to the table: he's also a travel ball dad and coach for his 10-year-old son's team.   If you care about helping your son develop the right way, this is an episode you won't want to miss. Subscribe for the insider playbook on recruiting, the draft, and building your son's baseball career the smart way.   WHAT YOU'LL LEARN ✔ What MLB scouts actually evaluate in your son — and why body type and character matter, sometimes more than the box score. ✔ The development-first framework: why you should flip the priority from exposure to development and what that looks like practically week to week ✔ Why Justin fought travel baseball for his own son — and what changed his mind ✔ What happens inside an MLB draft room that would surprise you — including why some top draft prospects can go undrafted ✔ Why making your son play another sport might be the best thing you do for his baseball career this year   Justin Cryer is a former Ole Miss pitcher who spent five drafts as an area scout for the Houston Astros covering Louisiana, Mississippi, Alabama, Tennessee, and Florida. He scouted Alex Bregman and put one of the highest grades in the organization on Kyle Tucker. Justin now leads Marucci's Marketing Department and gave us a tour of their Hitter's House in Scottsdale, Arizona — a baseball performance lab, bat fitting facility, and pro player training space. Justin coaches his 10-year-old son's travel team alongside former big leaguer pitcher Will Harris.   In this episode of the MVA Podcast, Matt Hannaford sits down with Justin at the Hitter's House to get the dual perspective you can't find anywhere else: what the professional baseball industry is actually looking for in your son, and how a dad with that insider knowledge is navigating travel ball for his own kid. Justin explains why the speed of youth baseball is forcing parents into decisions they're not ready to make, why 50 games and 50 practices beats 100 games, and why the best thing he did for his son was make him play flag football even though his son didn't love the idea. Whether your son is 10 or 17, this conversation will reshape how you think about his development.   ABOUT THE MVA PODCAST Matt Hannaford is an MLB agent who gives you the insider playbook on college recruiting, the transfer portal, and MLB Draft decisions. The Most Valuable Agent Podcast helps parents and players navigate the system with confidence.   #MVAPodcast #CollegeBaseball #TravelBaseball #YouthBaseball #MLBDraft #BaseballDad

Welcome to Messina Touring Week on Adventures In Venueland!

Send us Fan MailBig news—Sports Marketing Machine has officially joined forces with Revelocity Sports. But this episode isn't just about the merger… it's about what it unlocks for you. Jeremy breaks down why the best teams aren't just running promotions and ads—they're building connected marketing systems that drive more ticket sales, better decisions, and stronger fan engagement.Key Topics Covered The big announcement: why Sports Marketing Machine joined Revelocity Sports  Why most sports teams are running disconnected marketing tactics The difference between “busy marketing” and revenue-driving systems How connecting your ads, email, data, and CRM unlocks better results  Why automation creates space for strategy instead of constant execution The role of personalization and fan data in driving engagement and sales  How top teams are building systems that generate momentum over time  What this partnership means for future insights, strategies, and case studies Timestamps00:00 — Big announcement: SMM joins Revelocity Sports 01:24 — The mission: helping teams sell more tickets and grow their fan base 02:48 — Why traditional strategies still work (but aren't enough alone) 03:46 — The shift: from tactics to connected marketing systems 05:12 — Disconnected vs. system-driven teams 06:08 — How automation changes the role of marketing leaders 07:33 — Creating space for strategy and long-term planning 08:02 — What stood out about Revelocity Sports 08:24 — Shared mission: helping teams and communities thrive 09:21 — Data, personalization, and smarter fan communication 10:48 — What this means for the future of the podcast 12:13 — Developing staff and reducing turnover through education 13:08 — Closing thoughts and what's ahead Call to ActionIf you've been focused on improving individual tactics—your ads, your emails, your promotions—this episode will challenge you to think bigger. Start looking at how everything connects. Because that's where the real growth happens.And if you've been listening to the podcast, get ready—this next chapter is all about bringing you deeper insights, smarter strategies, and real-world examples you can apply immediately.Links mentioned: Revelocity Sports - LINKSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

We're headed to the Home of the Blues, Memphis, for this episode where we chat with Crystal Carpenter, Event & Marketing Coordinator at FedExForum. In a city known for its culture, music, soul, and food, Crystal tells us all about FedExForum, which is the home for the Memphis Grizzlies (NBA) and Memphis Tigers (NCAA). We discuss her role with the building and some of the unique ways their departments are structured. She tells us about fun promotional ideas they have done with local businesses and how her role, which is nested under the Arena Operations side, focuses on being in the community, working with promoters and managing show day experience and hospitality. Crystal also tells us about being a DJ, which she has done for over 17 years, and co-founding SheDJs, which is a network of over 50 women DJs who support each other. We learn about her career journey from being an athlete to her time in radio to managing a record studio that worked on GloRilla's debut hit album. Enjoy this fun, creative episode full of inspiration, grit and grind, and creative ideas. Crystal Carpenter: Instagram | LinkedIn FedExForum: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Today's MadTech Daily covers Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value. We also look at Netflix launching a kids gaming app while an Italian court rules its price hikes illegal. 

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed Marc Reeves, Global Head of Strategic Partnerships for Fever. Reeves is an investor and advisor across various sports properties including Leeds United, CD Leganes, Cancun FC and Blue Crow Analytics.  He was previously Head of Brand, Football, for Nike.  In this role, he was the consumer and marketplace lead for the company's business across NFL, NCAA, High School, Grassroots and Performance.  Previous to this role, Marc was GM, Nike+, responsible for the company's connected membership ecosystem including vision, brand and connecting all consumers through digital (apps, Nike.com), physical (DTC, wholesale, events) and related products (e.g. Apple Watch Nike+).  Prior to joining Nike, Marc was the NFL's first ever International Commercial Director, where he led partnerships and marketing for the league outside of the US.  He added on the responsibilities of Managing Director of NFL Canada during his tenure.  His prior experiences include various roles at IMG (now Endeavor), including Vice President, Consulting where he led the agency's global relationships with Visa, Electronic Arts, Wells Fargo, and he worked in the Athlete Management division at ProServ.  In addition, he co-founded a sports-based social gaming company, Lionside, which was acquired by Japanese mobile company, ngmoco:).  Marc is on the Board of Directors of Relo Metrics.  He is also a Board Advisor to Cloud9 esports, Sportable, Web3 Pro, Screen Skinz, a Techstars Sports Mentor and on the Advisory Board of the Tulane Sports Law Program.Marc has been a featured speaker at numerous venues including Stanford Graduate School of Business, Kellogg School of Management, University of Michigan, Tulane Law School, Leaders (UK), Sports Lawyers Association and Ivy League Sports Symposium. He has been interviewed and quoted in various media outlets including The New York Times, CNN, ESPN, Reuters, Irish Times, The Nikkei and the Sports Business Journal. Marc has been an adjunct professor of Sports Marketing at University of San Francisco. He earned a JD/MBA from Tulane University, with a specialty in Sports Law, and a BA from Kalamazoo College, where he was a member of two NCAA Division III National Championship Tennis teams.Chapters00:00 Introduction to Mark Reeves02:05 Mark's Journey in Sports Management05:24 Transitioning from Agent to Executive09:51 Building the NFL's International Presence12:51 Engaging Fans through Technology18:19 Memorable Brand Collaborations and Campaigns22:34 The Power of Storytelling in Sports Marketing25:09 Innovating Live Experiences with Data29:21 The Intersection of Sports and Entertainment32:05 Expanding the Reach of Football33:54 Investing in Soccer: A Personal Journey39:35 The Future of Soccer in AmericaMarc Reeves:LinkedIn: https://www.linkedin.com/in/marcjreeves/

We've had a good run at Adventures In Venueland but we've decided to shift focus and give the live event industry what they really want (and need) – a good night's rest. Introducing… Snoozing In Venueland… or Adventures In Slumberland… honestly we're too tired to decide. Having a hard time settling in for some sleep after a crazy run of show days? Enjoy 8 hours of the familiar, comforting white noise of semi trucks humming paired with the occasional background noise of backstage banter.

Women's History Month Series featuring NBA Agent/Sports Marketing Exec Kate Foley joins the podcast.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-real-deal-with-courtney-harden--3678816/support.

Join us in beautiful San Juan as we chat with a force behind many unforgettable live event experiences in Puerto Rico – Roxey Garcia, Founder of RXY Marketing. We talk with Roxey about starting her company, which provides promotions, event production, artist logistics, and digital marketing to not only tours and venues but also other businesses in the area. She talks about the emphasis she puts on being a great communicator and reliable, offering solutions to problems and support during stressful challenges. We talk with her about working at the historic Bad Bunny residency in Puerto Rico, and his impact as an artist in the area as he has grown from his first tour to a global superstar. Roxey walks us through her career history from starting as a Premium Concierge at Coliseo de Puerto Rico, transitioning into digital marketing to help build their brand, going to school to get her MBA, and then opening Coca Cola Music Hall as the Marketing Manager before starting her own business. Enjoy this inspiring, fascinating episode that takes you inside live events in Puerto Rico and what it's like to start your own agency. Roxey Garcia: LinkedIn | Email RXY Marketing: Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Send a textConnect with LidiaIn this powerful episode, we sit down with spiritual mentor and energy guide Lidia Zayas to explore what it truly means to reclaim your personal power.Lidia, originally from the Dominican Republic and raised in Boston, is a mission-driven leader with extensive experience in youth development, education access, and community engagement through sports. Formerly with a Professional Sports Team, she began her career in 2014 and went on to lead and oversee large-scale direct-service programs focused on equity and long-term student success.A graduate of Suffolk University, Lidia earned her Bachelor's degree in Business Administration with a concentration in Business Management and a minor in Finance & Sports Marketing. Throughout her career, she has designed and managed scholarship, mentoring, and youth sports initiatives, supporting hundreds of students with academic, professional, and social guidance to promote college completion and minimize financial barriers.In addition to program leadership, Lidia has contributed to fundraising and storytelling efforts that amplify organizational impact. Her commitment to leadership and service is reflected in her completion of a Leadership Certificate from UMass Boston's Emerging Leaders Program and her active involvement in employee resource groups supporting Latinx, Black, and women professionals.We dive into the energetic and spiritual dimensions of power, authenticity, intuition, and boundaries. Lidia shares deep insights and practical tools for anyone who feels disconnected from their true self, overwhelmed by others' expectations, or ready to step into a more aligned and empowered life.We DiscussWhat Personal Power Really MeansDefining personal power from an energetic and spiritual perspectiveWhy so many people unknowingly give their power awayThe subtle ways external expectations disconnect us from our inner truthHow life experiences often force us to confront where we've lost alignmentWhy reclaiming your power often begins with self-awarenessHow to recognize the difference between intuition and conditioningWhat energetic boundaries actually areShare with a friend and enjoy!Please rate and review the podcast on Apple, Google, Spotify, or wherever you listen! Enroll in ARCANA today: https://aguaastrology.teachable.com/p/arcana See our faces on YouTube!Want to book a reading with Gabrielle? Please visit her website www.aguaastrology.com Want to book a session with Nichole? https://app.acuityscheduling.com/schedule/32f06ea7/appointment/72886342/calendar/11334222 Follow us on Instagram @thespirtualsisterspodcast Follow Gabrielle on Instagram @aguaastrology (She will NEVER DM you for readings! Watch out for scammers!)Follow Nichole on Instagram @thenicholechristine Subscribe to Gabrielle's YouTube Channel Agua AstrologyJoin Soul Reading MethodMini Tarot Re...

On this episode of Boroughs & Burbs, we step into the high-energy world of sports marketing with Don Davis of Douglas Elliman and branding strategist Tony “The Tycoon” Hills. From athlete endorsements and sponsorship strategy to personal brand building and media exposure, we explore how sports marketing has evolved into a powerful business engine. How do athletes turn performance into long-term equity? What makes a partnership authentic—and profitable? And how does real estate intersect with sports influence in today's market? Don and Tony break down the playbook behind positioning, visibility, and monetizing reputation in a competitive landscape. Whether you're in sports, business, or real estate, this episode reveals how smart marketing turns attention into lasting value.

We're headed back to Tinseltown to chat with Vanessa Mancao, Tour Marketing Manager in Los Angeles for Red Light Management – the largest independent artist management company in the world. Vanessa works closely with artists like Jon Pardi, The Fray, Trombone Shorty, Maoli and Slightly Stoopid, helping behind the scenes of major tours, collaborating closely with promoters and venues to turn strategy into sold out shows. We talk about how she helps prepare for tour announcements, reviews assets, works with tour managers and agencies, and helps facilitate ideas for ticket promotions. She tells us about her career history from growing up in Wichita and attending University of Missouri for Broadcast Journalism to being a television producer on Good Morning Oklahoma and her first industry job at BOK Center and ASM Global as Special Events & Festivals Coordinator, ultimately moving to a booking role on the convention center side before relocating to LA and her current role. Enjoy this really interesting and fun episode which provides great insight into the management side along with some fun stories. Vanessa Mancao: Instagram | LinkedIn Red Light Management: Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Madison Gates is the Vice President of Marketing at i9 Sports, where she leads national marketing strategy, brand development, and growth initiatives for one of the largest youth sports franchise organizations in the United States. With extensive experience in franchise marketing, she has previously held leadership roles with brands such as CARSTAR and Maaco, helping multi-location businesses scale through strategic marketing and strong franchisee support. In addition to her corporate role, Madison is the founder of Empowered Consulting, where she advises franchise brands on aligning marketing strategy with operations to drive sustainable growth. A former Division I soccer player at the University of Michigan, she brings a team-oriented leadership philosophy and a strong commitment to youth development and community engagement. ParentShift course 30% off with the code TRIBE. Link below:  ParentShift (English): https://www.hernanchousa.com/courses/parentshift?ref=c23daa Entrena Tu Legado (Spanish): https://www.hernanchousa.com/courses/entrenatulegado?ref=c23daa Connect with Madison on LinkedIn:  Madison Gates  Follow her work with i9 Sports: Instagram: @i9_sports Facebook: @i9sports LinkedIn: i9sports You can explore more of Hernan's work on his website, https://www.hernanchousa.com/.

We're headed to one of the most legendary small rooms in the country to chat with this episode's guest, Megan Loveless, Talent Buyer for The Blue Room at Third Man Records – the independent record label in Nashville run by Jack White. Megan tells us all about the venue, which previously had been used for underplays, photoshoots, and special experiences, but in 2021 was rebranded as a full venue to host a wide range of events weekly. From its literal blue walls that give it its name to the lathe room that houses a 1955 Scully lathe which allows them to record select shows direct to acetate – The Blue Room is a truly unique venue. Hear what goes into curating their calendar and how Megan balances booking touring and local acts along with other types of community events. We learn about her history growing up in a small town with a love for Nirvana and Sub Pop Records which led to her attending MTSU for Music Business and internships at a small label and Third Man Records. Enjoy this fun episode filled with interesting information and career advice, discussions about live music building community, and even some band recommendations to check out. Megan Loveless: Instagram | Substack The Blue Room: Facebook | Instagram Third Man Records: Facebook | Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Global sports fans spend over three trillion hours with sports each year, with another trillion hours set to be added by 2034. Sporting events are monocultural moments to reach multiple segments and demographics at once. ​WARC's Vaniele Casimir joins Anna Hamill to discuss best practice for sports marketing, based on the new report 'What's Working In Sports Marketing'. WARC subscribers can access the full report on WARC.com now: https://www.warc.com/content/article/warc-wwi/whats-working-in-sports-marketing/en-gb/162354

Sports lifer. Road warrior. Straight shooter. In this no‑holds‑barred conversation, veteran sports marketer, former minor‑league ballplayer, and acclaimed author Bob Wilber opens up about a wildly unconventional career that somehow connects the Detroit Tigers minor-league system, Converse sneaker deals, indoor soccer barns, and nitro Funny Car mayhem. Wilber takes us inside a childhood spent in dugouts and press boxes as the son of longtime Major League catcher, coach, and scout Del Wilber, and a trailblazing mother who broke barriers in the St. Louis Cardinals' front office. From there, we follow him onto college diamonds and through the harsh realities of chasing – and losing – the big‑league dream. The story hardly slows down. Wilber walks through his pivot into sports marketing and front‑office life, selling corporate America on emerging properties and trying to keep the MISL's St. Louis Storm, NPSL's Kansas City Attack, and CISL's Indianapolis Twisters alive in the boom‑and‑bust world of indoor soccer. Then he details his second (third?) act in motorsports, running NHRA Funny Car teams and becoming one of drag racing's most distinctive PR voices and storytellers. Along the way, Wilber talks candidly about burnout, constant travel, reinvention, and why he finally stepped away to write his autobiographical "Bats, Balls, & Burnouts: A Life of Sports, Marketing, and Mayhem". If you care about the business behind the games – the hustle, the politics, the strain on real life – this conversation is a masterclass in how sports really work once the lights go off and the fans go home! + + +   SUPPORT THE SHOW: Buy Us a Coffee: https://ko-fi.com/goodseatsstillavailable The "Good Seats" Store: http://tee.pub/lic/RdiDZzQeHSY BUY THE BOOK:  "Bats, Balls, & Burnouts: A Life of Sports, Marketing, and Mayhem": https://amzn.to/3Myak3F SPONSOR THANKS: Royal Retros (10% off promo code: SEATS): https://www.503-sports.com?aff=2 Old School Shirts.com (10% off promo code: GOODSEATS): https://oldschoolshirts.com/goodseats FIND AND FOLLOW: Linktree: https://linktr.ee/GoodSeatsStillAvailable Web: https://goodseatsstillavailable.com/ Bluesky: https://bsky.app/profile/goodseatsstillavailable.com X/Twitter: https://twitter.com/GoodSeatsStill YouTube: https://www.youtube.com/@goodseatsstillavailable Threads: https://www.threads.net/@goodseatsstillavailable Instagram: https://www.instagram.com/goodseatsstillavailable/ Facebook: https://www.facebook.com/GoodSeatsStillAvailable/ LinkedIn: https://www.linkedin.com/company/good-seats-still-available/

Join us where the wind comes sweepin' down the plain as we journey to Oklahoma and chat with Lucy Albers, Director of Marketing & PR for Paycom Center, home to the Oklahoma City Thunder. With plans in motion, we dive into talking about the new arena coming to OKC in 2028, its unique design, and what to expect from the exciting addition – which is slated to open the same year the city hosts two Olympic events. We talk about the success of the Thunder and how the venue not only hosts the NBA team but also their G League affiliate, the Oklahoma City Blue. Lucy breaks down her team, which oversees marketing and PR for all non-Thunder events. We talk about how Lucy began her career in Sioux Falls, South Dakota wanting to be a music writer and help people discover bands and how that evolved into writing gigs with magazines and bands and her first experience at a venue, where she cut her teeth. We learn about her background on the ticketing side which eventually moved to marketing and led to her current role in OKC. Lucy talks about her decision to become a Solo Mother by Choice and how she balances work and home life while also offering support for others considering the same choice. Enjoy this fun episode packed with lots of interesting experiences and great career tips.Lucy Albers: Facebook | Instagram | LinkedInPaycom Center: Facebook | Instagram | X/Twitter | LinkedIn ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Jeffrey Stern is an elite ultrarunner, a coach obsessed with keeping athletes happy, and a storyteller inside the sport who understands what it really takes to stay in it for decades, not just seasons.Jeffrey has completed the oldest trail race in America, the Dipsea Race, an astounding 16 consecutive times–and even recorded a personal best in his most recent foray. He's also set several Fastest Known Times (FKTs), including the Backbone Trail (a 68-mile traverse in the Santa Monica Mountains), and the Los Padres Traverse (42 mile route).These FKTs didn't appear overnight: he has a history of crushing long-distance races of all kinds. His overall PRs in running include 15:55 for the 5000m, 1:12 for the half marathon, 2:36 for the marathon, 3:22 for the 50k, 6:07 for the 50 mile, 8:29 for the 100k, and 15:35 for the 100 mile. In the summer of 2024, he undertook a challenge to run two mountainous 100-mile races (Cascade Crest 100 and Angeles Crest 100) just two weeks apart. Jeff impacts the sport in many ways beyond just setting impressive long distance times. He serves as an assistant editor and columnist for Ultra Running Magazine, where he writes event recaps and athlete profiles.As a coach he provides customized training plans for endurance athletes. And he is the race director for the Tamalpa Headlands 50K, the same race that originally drew him into ultrarunning. His day job also includes being the Head of Sports Marketing for Suunto.If you care about running well, running long, and running for the right reasons, you don't want to miss this one.Tap into the Jeffrey Stern Special. If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! I would also appreciate it if you share it with your friend who you think will benefit from it. Comment the word “PODCAST” below and I'll DM you a link to listen. If this episode blesses you, please share it with a friend!S H O W  N O T E S-The Run Down By The Running Effect (our new newsletter!): https://tinyurl.com/mr36s9rs-Our Website: https://therunningeffect.run -THE PODCAST ON YOUTUBE: https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ-My Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/therunningeffect/?hl=en⁠⁠⁠⁠⁠⁠-Take our podcast survey: https://tinyurl.com/3ua62ffz

In this episode of Building Brand Advocacy, we sit down with Emily Heath, Global Brand Director of Rexona | Sure, to unpack how one of the world's biggest, everyday deodorant brands is building true brand awareness and community through sports partnerships.Emily shares her extensive experience working with Unilever over 17 years and provides insights into managing a global brand. Discover how sport partnerships, particularly in football, have played a crucial role in enhancing brand engagement and creating emotional connections with fans. Emily also touches on the tactical side of sports marketing, leveraging AI in brand marketing, and maintaining brand advocacy outside of major campaigns. Tune in for an in-depth conversation filled with valuable strategies and tips for marketers at any level.In this episode, we cover:How Rexona | Sure uses sport to drive authentic brand awarenessWhat “good” looks like in global sporting partnerships, and how to maximise themThe rise of female sports and how to advocate for it as a global brandThe role of ambassadors and athletes for a global brandHow to engage and activate community at global scale, while still feeling local and humanWhere AI fits into the future of brand building and how Rexona | Sure are already tapping into itCHAPTERS00:00 Introduction01:39 The Evolution of Sports Marketing at Rexona04:22 Expanding into Female Sports Partnerships07:47 Maximizing the Value of Global Sports Partnerships10:48 How To Gain Value from Brand Ambassadors17:45 Sports Marketing Strategies for Smaller Brands20:51 Exploring Brand Advocacy Beyond Major Campaigns22:07 Leveraging Cultural Moments for Brand Relevance25:01 The Impact of AI on Brand Marketing28:56 Quick Fire Round: Personal Insights and Fun Facts

Pull up a chair as we head to "America's Farm to Fork Capital," Sacramento, for a special in-person episode with James Rasmussen, VP of Arena Programming at Golden 1 Center. Our hosts sit down with James in the Sacramento Kings podcast studio and dig into what makes the city special and things to look forward to for those coming to the Event & Venue Marketing Conference in June. Fresh off a venue tour before recording, we talk about the many features of the arena that make it stand out – including being 100% solar powered and the importance of the solar panels on the roof, giant window walls that can open to cool the venue with the delta breeze, sourcing 90% of their food and beverage from within 150 miles, LEED Platinum Certification, and so much more. We talk through the building's evolution as it approaches its 10th anniversary and their emphasis on designing for the future. We chat through James' career history from working as a security guard at Bob Dylan's house while in college at Pepperdine University to his entry into live events with Arena Network, and many shows and tours he worked on along the way. There's nothing like recording these in-person and you're sure to enjoy this special episode live from halls of Golden 1 Center.James Rasmussen: LinkedIn | EmailGolden 1 Center: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Airey Bros Radio – Episode 431 is a deep-dive on the real mechanics of modern college recruiting — not highlight reels and slogans, but the communication systems that shape commitments, retention, transfers, and culture.We're joined by Dan Tudor, founder of Tudor Collegiate Strategies and host of the College Recruiting Weekly Podcast, after a recommendation from Coach Steve Delgado (SWOCC Cross Country & Track). Dan has spent 20+ years helping college coaches and athletic departments build recruiting messaging that actually works — emails, letters, texts, phone calls, campus visits, and the “what happens next” process that recruits (and families) crave.In this episode, we break down:Why most coaches were never trained to recruit (and why recruiting is really sales + storytelling)The biggest recruiting mistake: coaches recruiting athletes the way they were recruitedWhy email is #1 for athletes (yes — in 2026)How to write a first message that feels real, personal, and response-worthyWhy letters are more powerful than ever (and how they influence families + decision-making)How to stay consistent without sounding like a used car salesmanWhy D3 can be a better financial deal than people think (academic aid, grants, packaging)Transfer portal recruiting: why it's more business decision than emotional decisionHow better communication reduces transfers and increases buy-in

Heritage sports brands may be tempted to rely on their history to appeal to a new generation that wasn't there to see it. But in the fast-moving digital attention economy, that's a mistake, says Antonio Gnocchini, chief marketing officer at Diadora.He joins The Big Impression podcast to explain how the iconic Italian brand is reclaiming its spot in the performance market. By leaning into a challenger brand mindset during the Paris 2024 Olympics — without the price tag of official sponsorship — Gnocchini and his team are shifting the focus from nostalgia to high-performance innovation. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to this edition of The Big Impression. Today, we're looking at how a heritage sportswear brand carved out its own spotlight at the Paris 2024 Olympics without being an official sponsor. My guest is Antonio Gnocchini, Chief Marketing Officer at Diadora, the iconic Italian brand known for its made in Italy craftsmanship. In the lead of the Paris, Antonio and his team launched a global brand campaign built around Diadora's roster of Italian athletes from Trackstar, Larissa, Yapacino, defensers and speed skaters, all while showcasing innovations like the Atomo Running Shoe. That's the first high mileage running shoe made in Italy in three decades. We're going to break down how Diadora timed its campaign to maximize the Olympic moment, how it differentiates itself from giants like Nike and LVMH, and what this strategy says about building awareness in a crowded high-stakes marketing landscape. So let's get into it.(01:07):Antonio, can you tell us about why the Paris Olympics was such an important moment for Diadora as it sought to elevate its brand name again?Antonio Gnocchini (01:18):So if you are a multi-category sport brand, Olympics is certainly the big event, the main event, your main catwalk of the main show. And you prepare for it for a long time because you need to be in one of the most competitive environment with the best product, competitive athletes. Everything needs to be perfect. And it's also one of those moments in which you can go deeper with attention, with messages. If you are serious about sport and you want to communicate, sport brand values, what you really stand for, it's not easy, especially today in moments in which the attention is not much, few seconds from everybody. Channels are very fast and flattened messages very easily. The Olympics is a moment in which for a few weeks you have the attention. You have people connected and engaged. You have people who care. And so it's a perfect environment to talk again about what you stand for.(02:41):And so going back to the Olympics was a statement to say, we actually are a competitive sport brands, a performance brand, not only lifestyle of it. And so yeah, it was such an important environment for us. Also, these Olympics was maybe one of the first ones that I've seen since I started doing this job when you could see some challengers brands activating and being visible.(03:15):In the past, this was really an event only for main sponsors and official sponsors mostly. Now this is a moment of challengers. And if you find the right way and if you had a good connection with your outlets, you could be doing a successful marketing campaigns and actions.Damian Fowler (03:35):That's really interesting to hear you say that. And I think, and I'm curious to hear your thoughts on this. Is the kind of media environment that we exist in now, does that make it possible for challenger brands to find a way to reach audiences that they otherwise might not be able to find back when it was the main TV channels and big glossy mags, there are more niches now in many ways.Antonio Gnocchini (04:00):There's a very interesting report that Business of Fashion and McKinsey release every year. And the most recent one was a study from McKinsey, which they were showing displaying how the sport market, which was dominated by only few incumbents. And you could see that at Olympics, still today, the most recent one, the usual suspects are dominated most of the sports. But in this past few years, there is a change going on in which incumbents are really under pressure from Challengers brand in the sport industry. They're gaining momentum. Challenges are gaining space, gaining market share, and also visibility. And you can say that maybe this is linked to the explosion of running as a global movement, but it's not only that. Running certainly as contributed, because running is one of those categories that is really extremely democratic. And yeah, sure, track and field main athletes, famous names help, but you can become a successful running brand without having only the most amazing hundred meters runners.(05:37):You can be successful by working in other ways. And you see brands starting to become more visible through running in the sport industry.Damian Fowler (05:47):What's interesting about Diadora is that it has this very significant legacy as a sports brand. I mean, I think back to my childhood when I used to absolutely love Beyond Borg. And as soon as I saw the name Diadora, I remember Borg. And of course there's other soccer legends like Roberto Baggio or Francesco Totti. But in recent years, it's been a little bit maybe eclipsed by bigger brands that you just mentioned. So you're a challenger brand, but you're also a legacy brand. Could you explain a bit more of the context around the history of the brand?Antonio Gnocchini (06:24):If you are passionate about sport, when you land at Diadora and you visit the museum, it is a kid in a candy store. That was my experience at the museum is you could see in real life the objects of desire of your youth. In my bedroom, I had posters of all these heroes and there's a moment, there's a scene in King Richard with Will Smith, in which you hear for a moment in the movie, you hear Venus and Serena Williams coach telling Richard Williams to wait on the Nike offer because the perfect offer for any tennis player at the time was the one Jennifer Capriati was getting from Diadora. When I watched the movie, I was like, whoa. So we wear really the tennis brand and the brand that was in relation with athletes, especially tennis athletes. We were the tennis athletes brand. What happened?(07:34):I think that the brand, the company really focused for few decades on product, product marketing, sports marketing contracts, traditional marketing actions. While in the meantime, other brands, other sport brands have become very sophisticated, very innovative in their marketing strategies, films where Nike's main language and they were exciting product of their marketing department. I think the brand here, the Theodo has been focusing on other things and lost the engagement with consumers globally. And then for a few years, as I was saying, the focus had been really on capitalizing on its legacy and becoming more of a lifestyle brand. But in reality, the market can tell you that if you're not serious about sport, you lose your credibility as a lifestyle of sport brand.Damian Fowler (08:42):Yeah. So the new campaign or the more recent campaign is about reasserting that sports connection. How else would you define the brand as it is now?Antonio Gnocchini (08:57):I think that what we needed to do ... So the first thing that I wanted to do is to prove that the sensation, the feeling that we had was correct. So we run a long and insightful brand health monitor study, and the results of that study was showing that, yes, that we were a legacy brand, people recognized the name, but they couldn't really link it any longer to specific performance product, and they were not buying performance product any longer from the Adora. So we were also associated linked to values like being Italian, but at the same time, it was this idea of romantic Italian, quaint, Italian, traditional. If you want to be successful in sports, you have to talk about innovation, you have to be recognized for your capacity of being a technological advanced company. And so the main effort for us in the beginning was to go back into making sure that our research and development center was up to speed and that the marketing department was capable of telling these type of stories because these stories were in fact very important for our consumer, for our focused consumers, the focus of our target, a younger consumer that wanted to talk about sport, they wanted to be capable also of discovering innovative brand sports.(10:44):So even if we were not one of the main incumbents by being authentic in sport, especially in running and in other categories, by being authentic, we could engage with this young consumers who was interested in discovering new brands that have an innovation angle that was really relevant.Damian Fowler (11:11):Yeah, that absolutely makes sense. I'm interested to hear you talk a bit more about that audience group that you really wanted to reach and the profile of that group. And presumably there's an element of conquesting going on because you've got to get them from some of the bigger names that we've already talked about.Antonio Gnocchini (11:29):Yeah. As I was saying, running has become one of those category, goes beyond just track and field, goes beyond the daily jogger, goes beyond ... It is really something that touches wellness, fashion is playing into running a lot. Everybody is doing running collections today, not just the usual suspects. We wanted to make sure that in this environment in which you had a lot of noise, we could be recognized as authentic, as separate from the noise. So we wanted to talk with a niche and then make sure that that authentic young athlete was putting the mileage out. So it wasn't talking about running, but putting also the miles and the sweat in running. There were those consumers that were scheduling all their weekends around the run, around the race, so the real authentic runner could recognize that we weren't distracted by all this running noise. We were serious.(12:48):So our messages were we run a campaign that is called Normalize iMileage that was directed only to that type of consumers that could recognize the acts and the gestures and the typical struggle of that type of runners. Even if that meant alienating for a little bit a wider audience, because we know that with a wider audience, we had less capacity of rich. We didn't have the muscle for them. But we see today that when you are authentic and strong with that type of niche, that niche creates expansion and creates influence, and then you start to resonate also in other markets and with other type of consumers.Damian Fowler (13:39):Yeah. Can you talk a little bit more about how you set the stage leading up to Paris to build that buzz that's going to resonate across all these different outlets?Antonio Gnocchini (13:51):Yeah. We decided, as you can imagine, getting attention is ex extremely difficult, especially today. The new channels are flattening everything and everything is so few fraction of a seconds between your thumb and in your face, it's very hard to go deeper with messages. And if you want to go deeper, you need to find ways in which you can. And for us, our strategy was, okay, we need to stop their attention, stop their eyes for longer.Damian Fowler (14:35):I'm curious now to see, given the kind of media exposure that you started to establish, how did it play out during and after the Olympics, and how did you capitalize on it essentially?Antonio Gnocchini (14:49):So we monitor during the main events at the Arsenal, we made sure that all the guests and all the people, all the stakeholders of sport were well-informed and also capable of giving the right message out with the proper information. And then we started collecting and amplify this type of information, then feed them also to our partners in the market, retailers, key accounts. All of this helped us make sure that the product was properly displayed and also was selling out in the right moment in time. And by being nimble and agile and fast, we had a great success on this. The content that we had created, we noticed that they were getting a completion rate of 97, 98%. We never had completion rates so high. So we knew that we had something that was resonating. We only needed to be insisting on it and fasting the reaction by feeding athletes, giving the same content to them, and that's it.Damian Fowler (16:08):And you mentioned that 97% completion rate on videos and things like that. That's obviously an important metric. What else did you do to measure brand buzz? And then maybe then how did you connect that to sales?Antonio Gnocchini (16:21):Every year we do a brand study, a brand health monitor in order to understand the feeling and how our values are perceived by consumers. If there is any change in what we're doing that is affecting their point of view on the brand. Then we do social monitoring on a daily base, especially when we post and when we have athletes performing our.com and a good connection with key accounts, get us data on results and how what we do resonates on the market. That's pretty much what keep us informed and get us a good understanding of what we're doing.Damian Fowler (17:05):How did this push around Paris help define the current market right now? And what does it also tell you about where you should build next?Antonio Gnocchini (17:15):It is a confirmation that it is a challenger moment. It is a confirmation that if you establish a conversation with your consumers, you can expand and you can gain market in a market that was completely polarized and dominated by only a few brands. It is also confirmation that if you are authentic, at times, maybe even very vertical in your attack to the market through the category, we don't do every sport. We only are focusing now on few sports, but to do them with authenticity, this is also resonating a lot and you have to be ready for sport moments, which means every sport moment that it's not only Olympics, even minor sport moments, if you're capable of being ready and capitalize on it with your athletes, it's a great tool.Damian Fowler (18:20):You talked about using innovation, being on the cutting edge to reach a new generation of fans, but do you also still infuse that with some of the golden age narrative that Diadora has? Yes,Antonio Gnocchini (18:33):We do. We balance. We try to balance the messaging in that sense, but I think what I've learned in this past few years here is that this is no longer the sneaker culture generation where you could go and have long session and education and talk about the history of that specific model, and you would have this passionate nerd of Sneakers that would then storytell the whole thing to Hollist friends and everybody were buying into it. Everybody was buying into it. I think every time we preach about our history, every time about we try to give lessons, especially the younger generation, it doesn't seem to be interesting and doesn't like it also. But what we see that they like is what they discover. So we have to be ready with the right information. We have to give them a story that is compelling in term of product, in term of innovation, and then let them discover the history behind it, the art, let's say, the origin of the whole story, and where is this coming from?(19:54):So maybe one thing that I'm seeing that it's also a learning is the fact that brands ... I've seen brands just trying to capitalize on the fact that one product story has to be successful because it's linked to this specific moment in time, and you consumers should know about it and should buy about it because of that. It doesn't really resonate to consumer any longer. You need more than that. And so, yeah.Damian Fowler (20:27):I love that. I think it's so interesting to hear you say you can't preach to consumers, but you can allow them the opportunity to discover. I think that's such a great insight. I think that goes for any storytelling, to be honest.Antonio Gnocchini (20:45):I think you're right, but I think it's specifically more valid now in which I believe that you need to have your story perfect and you need to have the details of your story needs to be really well done. People think that you can simply post in every second and be very fast in making sure that consumers will see fresh things every second, digest it very quickly, and then post new ones. Especially for us, this doesn't prove to be right.Damian Fowler (21:24):I had a good guest on this podcast a few editions ago who talked about how brand messaging is in everything, the tactile element of the brand. He used Harley Davidson as an example, it's not just a bike, it's everything you encounter in the showroom, the quality of the materials. And I'm getting that sense when I look at Diadora and the Diadora site that their brand messaging comes through in the product line.Antonio Gnocchini (21:55):This is very true and very valid. Again, if you want to be serious in your relationship, in your conversation with that niche audience, it means that every touchpoint, every single touchpoint needs to tell something about that story, otherwise they will immediately perceive that it's not authenticDamian Fowler (22:21):Any longer. So let me ask you big picture here. So for marketers listening, what's the lesson here that you can tell? You came from Nike, but now you're at Diadora. So you've seen what the big heavyweight brand has done and can do, but what can a smaller brand learn from your experience, I guess, whether it be about future forward channels like CTV or retail media or programmatic or social? Sorry, let me just ask you ask that more simply. What can a marketer learn from your experience trying to market this, bring this brand back into view? IAntonio Gnocchini (23:04):Think the most important thing for us has been to be capable of focusing on doing few things and do them perfectly, or at least as perfect as we could do. You are challenged to be very active and be reactive and also try to capitalize on every single product you have in the line and every sport that is played is an opportunity of doing something. The reality is if you want to start to resonate, you need to establish a valid conversation with your core focused consumers. And to do that, you need focus. And this means also at times being capable of saying no to things that you could be doing or that you get pressure from anybody or everybody in the company to do, and also the pressure from the market many times. Again, let's remember that this was a market in which you were supposed to drop a new product every few weeks, so we don't do that.(24:23):And we try to talk about innovation only when we have real innovation to communicate. And then when you do build an authentic story and a strong story with every touchpoint connected in the right way, this to me proved to be successful.Damian Fowler (24:44):Going back to Paris, that was obviously a huge high watermark for sport last year. As you look ahead to next year, is there anything that's on your calendar that's one of those moments where brand and moment have that synchronicity?Antonio Gnocchini (25:01):Olympics is not something that you prepare the season before. So next Olympics is already something that we are studying, preparing for, sweating about. We have to prepare all our innovations. We have to be ready with the right messaging. We have to find the right athletes, and we have to have a strategy on what type of messages we want to focus on. So LA Olympics is certainly something that we look at and we dream of.Damian Fowler (25:40):Let me turn to the last section here and just ask you some quick fire questions, if I may. One of the things I wanted to ask you is, is there a sports marketing trend that you think is overrated?Antonio Gnocchini (25:51):Maybe there is something that is a bit underrated, which is the fact that some lesser known sport events and maybe not the main athletes, but the local athletes, they are underrated. You can build excellent engaging campaign through those.Damian Fowler (26:17):What matters more in the next five years? Heritage, innovation, or cultural storytelling?Antonio Gnocchini (26:24):If I may try to put them in order, I would say cultural storytelling for me, then innovation and then heritage. If you do cultural storytelling well, I think your legacy, your heritage is probably already well told in there, but I think that you, again, it's a moment in time which I will never stop stressing the fact that you need to be capable in storytelling properly.Damian Fowler (26:57):Is there anything missing in the ad marketplace today that you perceive?Antonio Gnocchini (27:01):Data that goes beyond just the reach of a campaign. And even the reach at times is not really ... And not everything is so perfect and reliable. If you could find a way ... You remember where you were studying marketing and the sentence from Wanamaker, I don't know which half of my money spent is wasted. I go back to that. I've been promised by these new tools and these new digital tools that I will know better, but it seems that to be capable of really reading through the noise and getting valuable data that goes just beyond rich, it's still hard and it's still at times not that reliable. And then the other thing is I see an inflation in the attention economy that makes me think that I need to find new ways and new channels and not only finding great storytelling. The reality is my stories, if I even have a great way of telling, if even when I have a great story, at times I need to change it and distort it in order to be played in these new environments, in new digital channels.(28:40):These channels at times distort the values of my brand, and I want that not to happen. So I need to find better ways and better channels.Damian Fowler (28:55):And that's it for this edition of The Big Impression. This show is produced by Molten Heart. Our theme is by Love and Caliber and our associate producer is Sydney Cairns. And remember.Antonio Gnocchini (29:04):I think the most important thing for us has been to be capable of focusing on doing few things and do them perfectly.Damian Fowler (29:15):I'm Damian, and we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hour 2 with Steve Czaban: What's going on with Tony Romo's broadcasts lately? / Marty Conway, G'town professor of sports marketing, talks new stadium costs / G'town bball head coach, Ed Cooley, said WHAT at the podium?!?! / How much should 10 hot wings cost in 2026?

We

Send us a text✨  Dakota Zinn, Director of Partnership Solutions @ Kansas City Chiefs☁️ Building, fostering, and leveraging relationships in your career☁️ How to ask for and create your own opportunities☁️ The impact of Taylor Swift on the Chiefs' audience and partnerships☁️ Behind the scenes of partnership marketing☁️ Tips for getting promoted in sports marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Watch or listen to episode 312 of the Digital and Social Media Sports podcast, in which Neil chatted with Alyssa Meyers, Senior Reporter for Marketing Brew, who writes extensively on sports marketing stories, backed by interviews with leading sports executives, as well as data and case studies. 82 minute duration. Listen on Apple, Spotify and YouTube

BONUS EPISODE – We're wrapping up 2025 and headed into a new, exciting year in Venueland!

Escape with us to the eucalyptus and redwood grove of Sigmund Stern Recreation Grove in San Francisco — home of the iconic Stern Grove Festival — as we sit down with the festival's Marketing Director, Molly Fremgen. We learn about the magic behind this beloved concert series, now entering its 89th season in 2026, and the legacy of Stern Grove Festival as the nation's longest-running nonprofit music festival — bringing free live music to the Bay Area since 1938. We dive into the nuts and bolts of producing a large-scale nonprofit concert series, from the challenges of live events to the creative solutions that keep the festival thriving. Molly talks about the pride the team takes in stewarding Stern Grove's legacy, and how the organization uses its platform to support the broader live music and local business community in San Francisco. Molly also traces her path into live events — from producing a music festival while studying at the University of Illinois, to roles at MTV, AEG, Goldenvoice, and on the PR team at Coachella. We learn about Molly's 500 mile hike of the infamous Camino de Santiago in Spain which happened at a crossroads in her career and helped guide her to her current dream role, and how her goalkeeping and manifesting has steered her to achieve career and personal goals. This episode is full of fascinating info, great career advice, and lots of laughs.Molly Fremgen: LinkedIn | EmailStern Grove Festival: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

In this episode of Scratch, Viren sits down with Alex Ames, Marketing Director at Manors Golf, the challenger brand bringing new energy, creativity, and cultural relevance to a sport long seen as elitist and inaccessible. Manors believes golf is a game to be explored, not mastered, and they are reshaping the category one cinematic campaign at a time.Alex unpacks how Manors went from a small rebrand to a movement inspiring a new generation of golfers. He dives into the brand's early struggles (“the Dark Ages”), how events helped them rediscover momentum, and how the team realised that attention—not product, was their true currency. He reveals the internal creative engine behind Manors' iconic films, from Monday forensic reviews to Thursday idea punch-ups, and how viral thinking shapes every concept.The episode covers everything from the Reebok partnership (and why they avoid “brand soup”), to location-led campaigns, to how everyday golfers and celebrities ended up sharing the tee sheet at Manors events. For marketers, the message is clear: if you want to change a category, change the story people tell about it.Watch the video version of this podcast on Youtube ▶️: YT Link          

In episode #179 of

We're off to the land of Oz as we chat with Christine Pileckas, the Director of Booking & Marketing at INTRUST Bank Arena in Wichita, Kansas. Christine, who recently celebrated her 15 year anniversary with the venue, gives us the lay of the land on the venue's place in the city, the city's place in the state, and how she juggles her roles at the arena. Recognized as one of the Top 20 busiest arenas in the world for their venue size, INTRUST Bank Arena is somewhat unique with its blended marketing and booking departments, which provide a synergy which help both excel. Hear how things are structured, what motivated Christine to add booking to her resume, some misconceptions about both sides of the industry, and how their approach helps them chase and market shows. We learn about how she got her start in live events, from a shifted major at West Chester University of Pennsylvania to an internship and starting role in New Jersey to her time in Wichita – Christine talks about how not being afraid to take risks and working for the job you want has led her to this point in her career. As we hit our 150th overall episode (119 main + 31 bonus) enjoy this conversation packed full of great career tips, fun marketing ideas and strategies, and lots of interesting information about the Air Capital of the World.Christine Pileckas: Facebook | Instagram | LinkedInINTRUST Bank Arena: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers MLB's groundbreaking media rights deals with NBC, ESPN and Netflix, how stadiums are becoming digital destinations, AI-powered sports marketing insights from Zoomph, Amazon Prime's AI video recaps, Cloudflare's global outage lessons, and OpenAI's new coding breakthrough - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

In this episode of The Influence Factor, host Alessandro Bogliari sits down with Will Carafello from the NY Mets to explore the transformative impact of social media on sports. They discuss how platforms are closing the gap between fans and athletes, making it easier for athletes to create and share content while giving fans a more personal look into their lives.

We're headed north of the border to Hamilton, Ontario to chat with Nick DeLuco, Senior Vice President & General Manager of TD Coliseum. This is opening week for the venue, which will open after an extensive $300 million renovation by Oak View Group this Friday, November 21, with a kick off concert with Paul McCartney. We chat with Nick about the arena's place in the Golden Horseshoe market, Oak View Group's investment in the cutting-edge venue, and their music-first approach to the design and strategies. We talk about the balance of paying homage to the 40 year history while also blazing a new path with innovations – including unique floor level suites built into the lower bowl. As they approach their opening, we hear about how the team worked together on the project and their focus on being present during the busy opening week. Nick also walks us through his venueland history, from taking Sports Management in school and wanting to be a sports agent to an internship at his hometown venue in Sault Ste. Marie, Ontario to his first job post graduation in ticketing in Mississauga. We talk about his path to opening new buildings in Kingston and New Brunswick as well as his time spent in Edmonton overseeing live events. Enjoy this fun look behind the curtain as they prepare to open this venue while also enjoying great career advice, fun stories, and recommendations for your next visit to Hamilton.Nick DeLuco: LinkedInTD Coliseum: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

✨  Annie Dunbar, Senior Social Media Manager @ ESPN☁️ Social Media Marketing career growth journey during 8 years at ESPN☁️ Hard skills to develop for sports marketing industry☁️ Dealing with job rejection post-grad☁️ Tips for breaking into the sports marketing industry☁️ Advice for combatting imposter syndrome when managing large social media accountsJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Just like your favorite venue ghost, we're back to bring you spine-chilling stories, spooky event info, and harrowing Halloween haunts to make all your nightmares come true!

On this month's installment of the How To Series, WHOOP Director of Sports Marketing, Jeremy Powers, sits down with Ironman World Champion, Lucy Charles-Barclay, to explore what it takes to train as a hybrid athlete. From her roots as an elite swimmer to dominating the world of triathlon, Lucy shares how she balances high-volume training across swim, bike, and run, while incorporating strength work. Lucy breaks down her training blocks, recovery strategies, and using WHOOP to stay consistent and injury-free. Lucy also opens up about managing celiac disease, experimenting with HYROX, and building an engaged fitness community through her YouTube channel, all while maintaining elite-level performance across multiple disciplines.(00:37) Introduction to Lucy Charles-Barclay (01:35) Rapid Fire Q's (02:41) Lucy's Journey From Pro-Swimmer to Ironman World Champion(06:02) Winning The World Championship: Training & Lead-Up To Competition(12:38) Week In The Life Training For An Ironman(15:13) Balancing Disciplines: Training Hybrid(18:16) Monitoring Strain While Training & Mitigating Injury(20:26) Inside Lucy's Recovery Habits(21:55) Perfecting Her Game: Lucy's Tech, Tools, and Coaching (27:08) Lucy's Favorite WHOOP Metrics(30:16) Improving Sleep Routine While Traveling: Blue light Glasses, Early Dinners, & More(33:55) Training With Celiac: Nutrition for Endurance(36:44) Building A Community While Training: Lucy's YouTube and Social Media Channels(41:52) What's Next For Lucy? Upcoming Goals, Races, And Challenges Follow Lucy Charles-Barclay:InstagramYouTubeTikTokSupport the showFollow WHOOP: www.whoop.com Trial WHOOP for Free Instagram TikTok YouTube X Facebook LinkedIn Follow Will Ahmed: Instagram X LinkedIn Follow Kristen Holmes: Instagram LinkedIn Follow Emily Capodilupo: LinkedIn