Podcasts about Sports marketing

BONUS EPISODE – We're excited to launch our latest, ongoing bonus episode series, Breaking In! ✨ This series, consisting of roundtable discussions about breaking into the live event industry, will highlight different perspectives, talk through challenges, and discuss tips for those beginning their careers in venueland.

Dotun Adebayo and Tim Vickery are joined by Sports Marketing expert, Football Writer and Palmeiras Fan Caio Carrieri to discuss the knockout stages of the Club World Cup and if the competition it's self is sustainable and what FIFA might do for future editions.Watch this episode on Youtube: https://youtube.com/live/QcC1tQxG3C0?feature=shareFOLLOW THE BRAZILIAN SHIRT NAME ON INSTAGRAM: https://www.instagram.com/brazilshirtpod/ FOLLOW THE BRAZILIAN SHIRT NAME ON FACEBOOK: https://www.facebook.com/BrazilShirtPod FOLLOW THE BRAZILIAN SHIRT NAME ON TWITTER: https://twitter.com/BrazilShirtPod PURCHASE DOTUN'S LATEST BOOK, EFFRIES HERE:  https://amzn.to/4cM260f

Transitioning from a law and communications degree into a marketing role is a huge leap, however for Veronica Steer, she made it happen.In this episode taken from the recent SportsGrad Meetup in Sydney, AFL Marketing Manager Veronica Steer takes us through her career transition and what it truly takes to market Australian Football in growth markets like Sydney and Queensland.If you're wanting to learn more about what it takes to work in sports marketing, this episode is for you.ABOUT THE GUEST:Meet Veronica Steer, Marketing Manager at the AFL's Fan Hub whose job is all about helping more people fall in love with Australia's game. Whether it's planning campaigns, creating content, or diving into community engagement, her mission is clear: grow the game, especially in places and communities where footy isn't front of mind.We cover:00:23 - Interview begins01:20 - Quickfire questions04:03 - Did Veronica think sport was an option out of uni?05:56 - What did the AFL take a liking to in Veronica's application?07:34 - What's the overarching goal for Veronica's department?10:43 - What are employment challenges that Veronica has seen?12:15 - What was an outstanding recent hire that Veronica made?13:13 - How is the culture at the AFL as a work environment?13:53 - What's the process behind landing a game development role?14:53 - What's exciting Veronica about the future of the AFL?16:14 -Veronica's experience with Round 017:08 - Q&A Starts18:13 - Are there any plans for the AFL to go international again?19:05 - What's one underrated skill that a marketing manager should have going into a role?20:02 - Does Veronica's department look into community clubs?21:00 - How can Veronica tell when campaigns resonate with fans?21:35 - What's the most underrated channel of communication that Veronica uses?22:20 - How does Veronica see AFL 9s developing?23:34 - A pinch me moment for Veronica?24:45 - Interview endsIf you like this ep, give these a go next:#289: How to move from London to Australia and work in Sports Marketing | George Ludlow's journey to Gemba.#286: Inside the GWS Giants social media strategy with Jacob Gaynor#280: How to get a Sports Marketing job in the English Premier League with Alex KingWant a job in sport? Click here.Follow SportsGrad on socials: LinkedIn | Instagram | TikTok Follow Reuben on socials: LinkedIn | Instagram | TikTokBig thanks to Deakin University for making this episode possible. Check out their Master of Sport Management, ranked #1 in Australia.Thanks for listening, much love! Hosted on Acast. See acast.com/privacy for more information.

In this episode of the N'Courage & N'Spire Podcast, host Durell Peart welcomes Brandon Wigley, a dynamic force in the world of sports marketing and entrepreneurship. As a sports marketing agent, Brandon sheds light on the nuanced differences between sports marketing and traditional sports agency roles, emphasizing how he advocates for athletes both on and off the court. The conversation traces Brandon's journey from music to sports marketing, highlighting his passion for leveraging athlete brands to create impactful opportunities.Listeners are treated to insights into Brandon's experience in building his brand, Florida Hoop Legends, and how it blossomed from organic conversations and relationships within the basketball community. Sharing personal anecdotes and industry wisdom, he discusses the importance of storytelling in sports marketing and the value of creating authentic connections in a fast-paced industry. This episode is a must-listen for aspiring entrepreneurs and sports professionals looking to understand the delicate balance between personal branding and profitable partnerships.Tune in as Durell and Brandon explore the intersection of sports, entrepreneurship, and marketing through Brandon's lens, which celebrates not just the wins in competition, but the meaningful connections that can transform the life of an athlete. This enlightening discussion reminds us of the power of perseverance, the necessity of adapting to changing circumstances, and the art of being true to one's self in pursuit of success. Tune in to episode 95 for an inspiring experience!For more info on Brandon Wigley, please visit his Instagram Profile: @Brandonjwigley

In this episode of the N'Courage & N'Spire Podcast, host Durell Peart welcomes Brandon Wigley, a dynamic force in the world of sports marketing and entrepreneurship. As a sports marketing agent, Brandon sheds light on the nuanced differences between sports marketing and traditional sports agency roles, emphasizing how he advocates for athletes both on and off the court. The conversation traces Brandon's journey from music to sports marketing, highlighting his passion for leveraging athlete brands to create impactful opportunities.Listeners are treated to insights into Brandon's experience in building his brand, Florida Hoop Legends, and how it blossomed from organic conversations and relationships within the basketball community. Sharing personal anecdotes and industry wisdom, he discusses the importance of storytelling in sports marketing and the value of creating authentic connections in a fast-paced industry. This episode is a must-listen for aspiring entrepreneurs and sports professionals looking to understand the delicate balance between personal branding and profitable partnerships.Tune in as Durell and Brandon explore the intersection of sports, entrepreneurship, and marketing through Brandon's lens, which celebrates not just the wins in competition, but the meaningful connections that can transform the life of an athlete. This enlightening discussion reminds us of the power of perseverance, the necessity of adapting to changing circumstances, and the art of being true to one's self in pursuit of success. Tune in to episode 95 for an inspiring experience!For more info on Brandon Wigley, please visit his Instagram Profile: @Brandonjwigley

We're headed to “The District” for this episode to talk with Chanelle Grimm, Marketing Director for Monumental Sports & Entertainment (Capital One Arena, Eagle Bank Arena, and District E) in Washington D.C. We begin by talking about this year's EVMC and some of the takeaways from sessions at the conference in Atlanta before diving into an overview of Capital One Arena and Eagle Bank Arena. We talk about the venue's place in the market and the makeup of their marketing team. Chanelle tells us about their strategy around developing a voice for each venue, and fun unique concepts for approaching audio content for posts without risking copyright challenges. We talk about some of their artist gifts they have done as well as their series of fan activation photo booths where they recreate artist album covers or tour art. Learn how they justify budgets for activations and gifting by leveraging social to show digital ROI and proving earned media value off their investments. This episode is full of interesting discussions on managing small teams, pursuing exciting new jobs, maintaining excitement around the industry and so much more. Listen now and enjoy this look inside these venues located in our nation's capital.Chanelle Grimm: LinkedIn | EmailMonumental Sports & Entertainment: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Sponsorships aren't just about slapping your logo on something anymore. If you want to make an impact, you need to think bigger, bolder—and know when to step into the driver's seat.That's the appeal of F1 sponsorships, where precision meets pageantry, and brand integration is as strategic as the race itself. In this episode, we tap into that high-speed energy with the help of our special guest, Ondar Tarlow, marketing consultant for action sports. Together, we explore what B2B marketers can learn from global sponsorships, smart storytelling, and knowing when to go all in—and when to walk away.About our guest, Ondar TarlowOndar Tarlow has over 20 years of experience in marketing and branding. He's known for engaging audiences through data-driven insights and witty, creative storytelling to achieve results. He has been leveraging AI to boost campaign performance results by 5x with propensity models and cutting production time by 75% using Generative AI tools like ChatGPT and Adobe Firefly, all while upholding IP standards.As Chief Marketing Officer at Kinecta Federal Credit Union and Pacific Premier Bank, he spearheaded award-winning campaigns that resulted in over $1.7 billion in product volume and tens of thousands of new customers. These successes earned him industry recognition, including Diamond Awards for brand awareness and a Top 100 Marketer award.Currently, Ondar serves as a marketing consultant for motorsports, financial, and lifestyle brands, partnering with organizations like Fast Lane Drive. His passion for motorsports, including attending 11 Formula 1 races worldwide, inspires his focus on high-performance teamwork and precision. Ondar's sponsorship expertise - demonstrated through collaborations with the LA Chargers, LA Galaxy, Anaheim Ducks, Luft 10 (Porsche), and BeachLife Music Festival - highlights his ability to connect brands with their ideal target audiences. Ondar holds a BA in Psychology from California State University, Northridge, and has earned digital marketing certifications from UCLA and trained with the American Red Cross in Crisis Communications and Media Relations. Ondar is also dedicated to community development, serving on the board of Junior Achievement, which provides youth with financial education and career readiness tools.What B2B Companies Can Learn From F1 Sponsorships:Don't just show up—integrate. It's not enough to slap your logo on something and call it a day. True brand partnerships go deeper. “Really any company that can afford it, can get a logo. But when you're doing a true brand integration like Oracle has done with Red Bull, that's really where things can pay off.” The ROI comes from relevance, not just visibility. Think about how your product can become part of the story.No plan, no payoff. As Ondar puts it: “Plan, plan. plan. And then data, data, and data.” B2B marketers must tie sponsorships to broader company strategy from the very beginning. That means aligning with your CEO and CFO, knowing what problem you're trying to solve, and figuring out how to measure impact—before you sign the dotted line.Go niche to go big. F1's PacSun collaboration proves you don't have to outspend Rolex to make an impact. You just need the right story. “They really thought about it... and what they've been able to create is an interest in F1 from this demographic.” By focusing on Gen Alpha and teenage girls, PacSun built a new fanbase and drove fashion sales—without buying trackside banners. In B2B, the same principle applies: niche audiences, well-served, can generate outsized returns.Quotes*“You have to test. There's going to be periods of time where you're gonna do something new, and you can't be afraid to fail…When you're finding out something that's working, then you need to double down and you need to take the risks. You need to take those risks and move forward with them. Things that aren't working, don't marry yourself to them. Figure out what you need to tweak and then continue to test. Marketing is not an exact science.”*“ Plan, plan, plan, and then data, data, and data. So first off, the plan is you have to make sure you're aware of what the strategy is of the company that you're with. And if you're a CMO, you're obviously responsible for the marketing strategy, and you should have a seat at the table as part of developing the strategy as far as the company, in a whole. So that's first off, and then understanding exactly what the challenge is, and then how are you going to be able to come up with a solution based on the decisions that you're making based on brand integration. And then from there is what data can you capture and how can you utilize that data so that you can drive metrics and those reporting metrics to show exactly what the benefit is of the partnership is that you're involved with.”*“ Brands can really leverage [figuring] out what the storyline is. To get the human aspect to it. And I think that that is a great opportunity for brands to look at is that if they're gonna invest in a driver or they're gonna invest in a team is what personalities are making up that team there.”Time Stamps[0:55] Meet Ondar Tarlow, marketing consultant for action sports. [01:07] Why F1 Sponsorships?[02:59] Ondar's Background[04:50] The Rise of F1 in the US[06:34] Understanding F1 Sponsorships[11:28] ROI on F1 Sponsorships[15:03] Drive to Survive: Impact on F1[18:08] Anatomy of an F1 Sponsorship Deal[24:47] The High Stakes of F1 Sponsorships[28:25] The Appeal of F1 Events[29:32] Strategic Brand Integration in F1 Sponsorships[36:34] The Importance of Planning and Data in Sponsorships[40:53] Leveraging F1 Storylines for Brand Success[45:06] Final Thoughts and TakeawaysLinksConnect with Ondar on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

If you like this podcast, could you review it on Apple Podcasts? Follow JP Twitter: twitter.com/jpmoery. Facebook: https://www.facebook.com/jpmoery YouTube: http://www.youtube.com/@jpmoeryenterprisesstudio4551/ LinkedIn: http://www.linkedin.com/in/jpmoery Order his book Association Hustle: https://jpmoery.com/    

We were joined by Carlos Padilla who is the Director of Sports Marketing for Dow. Carlos filled us in on some of the new things you can find at this year's Dow Championship, talked about what it takes to get ready for a Tournament like this, talked about supporting the community, and more. See omnystudio.com/listener for privacy information.

It's officially Dow Championship week and we're broadcasting from the Midland Country Club so we can talk about Tournament that started today. Throughout the show we're being joined by some of the great folks connected to Dow to talk about this week's Tournament. Throughout all three hours, we were joined by PGA Rules Official Mark Wilson so he and Huge could break down the Dow Championship, Rocket Mortgage Classic, and more. In our first hour, we were joined by Jim Fitterling who is the CEO of Dow. He and Huge talked about the impact of the Dow Championship, talked about why the Tournament is so special, discussed Dow's relationship with the World of Sports and its Global outreach, talked about the importance of community, and so much more. At the end of our second hour, we were joined by Carlos Padilla who is the Director of Sports Marketing for Dow. Carlos filled us in on some of the new things you can find at this year's Dow Championship, talked about what it takes to get ready for a Tournament like this, talked about supporting the community, and more. In our final hour, we were joined by Michigan Head Basketball Coach Dusty May. He talked to us about what his off-season has been like, discussed the impact of the Transfer Portal on College Basketball, talked about Danny Wolf going to Brooklyn last night in the NBA Draft, and more. We wrapped up the show with an interview that our good friend Ben Bosscher had with LPGA Golfer and Dow Ambassador Suzann Pettersen. She and Ben talked about what makes this Tournament so special, what excites them the most about it, and much more. In our final hour, we were joined by Michigan Head Basketball Coach Dusty May. He talked to us about what his off-season has been like, discussed the impact of the Transfer Portal on College Basketball, talked about Danny Wolf going to Brooklyn last night in the NBA Draft, and more. We wrapped up the show with an interview that our good friend Ben Bosscher had with Dow Ambassador and former LPGA Golfer Suzann Pettersen. She and Ben talked about what makes this Tournament so special, what excites them the most about it, and much more.See omnystudio.com/listener for privacy information.

It's officially Dow Championship week and we're broadcasting from the Midland Country Club so we can talk about Tournament that started today. Throughout the show we're being joined by some of the great folks connected to Dow to talk about this week's Tournament. Throughout all three hours, we were joined by PGA Rules Official Mark Wilson so he and Huge could break down the Dow Championship, Rocket Mortgage Classic, and more. At the end of our second hour, we were joined by Carlos Padilla who is the Director of Sports Marketing for Dow. Carlos filled us in on some of the new things you can find at this year's Dow Championship, talked about what it takes to get ready for a Tournament like this, talked about supporting the community, and more. See omnystudio.com/listener for privacy information.

The NBA Finals are over, as Shai Gilgeous-Alexander and the Oklahoma City Thunder have raised the Larry O'Brien Trophy for the first time in franchise history - but what about the ever-continuing sneaker wars? SLAM + ESPN's Nick DePaula (4:23) stops by to discuss Converse and PUMA being in the Finals, the state of shoes around the NBA, how WNBA shoes are shooting up the charts, and how brands could help fix the dunk contest. Afterwards, Donnovan visits with former Nike executive Jordan Rogers (21:39) for a class on sports marketing in 2025. Plus, Donnovan shares his essay on the success of Canadians in the NBA Finals. The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliates.

Today Adrienne is sharing an episode from her other podcast, Modern Wellness Podcast. If you're not yet following or subscribed, just search for Modern Wellness Podcast wherever you get your podcasts!First up the team discuss the rise in solo-dining and solo-travel, and what it indicates for modern society. Are you a fan?“The Joy of Being Alone in an Overcrowded, Overbooked World”Secondly, with Ultrahuman unveiling Home, an indoor sensor tracking environmental quality, the team look at the rise of tracking in our lives, as well as the possibilities of this device. “Ultrahuman Launches Home Health Sensor”And in trending Adrienne puts forward the idea that sports marketing is shifting from blanket inclusivity towards celebrating winning. Don't forget to rate/review and subscribe or follow!You can follow the show and send in your questions to @modernwellnesspodcast or email questions@modernwellnesspodcast.comAnd follow the hosts Adrienne @adrienne_ldn, Sammi @sammiadhami, and Oli @_olipatrick. Hosted on Acast. See acast.com/privacy for more information.

Welcome to episode 198 of Sports Management Podcast. Today's guest is Jesse Burke – the Client Marketing Lead at PSI Sports Management. Jesse is a former NCAA Division II baseball Player from Cal State who transitioned into a career in sports management where he now works with marketing and scouting. We spoke about: His role at PSI Sports Scouting evaluating talent Learnings from his baseball career The NIL college landscape in America Work-Life balance And much more! Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com

First up the team discuss the rise in solo-dining and solo-travel, and what it indicates for modern society. Are you a fan?“The Joy of Being Alone in an Overcrowded, Overbooked World”Secondly, with Ultrahuman unveiling Home, an indoor sensor tracking environmental quality, the team look at the rise of tracking in our lives, as well as the possibilities of this device. “Ultrahuman Launches Home Health Sensor”And in trending Adrienne puts forward the idea that sports marketing is shifting from blanket inclusivity towards celebrating winning. Don't forget to rate/review and subscribe or follow!You can follow the show and send in your questions to @modernwellnesspodcast or email questions@modernwellnesspodcast.comAnd follow the hosts Adrienne @adrienne_ldn, Sammi @sammiadhami, and Oli @_olipatrick. Hosted on Acast. See acast.com/privacy for more information.

Live from Atlanta – sit in with us as we talk with J Carter, the visionary Founder & Managing Partner behind ONE Musicfest, as we chat in front of a live audience at the 2025 Event & Venue Marketing Conference. We talk with J about what makes Atlanta special as he tells us about ONE Musicfest, the Southeast's largest multi-day urban progressive music festival, which has helped shape Atlanta's rise as a music mecca. We learn how he turned an idea which began with 3,000 attendees into one of the most impactful festivals in the country, now welcoming 100,000 attendees from all over the country and globe. We dive into marketing strategies behind building brand loyalty, launching new ventures and festivals, what venues can learn from the festival world, and explore his personal and professional journey. Hear J talk about some of his keys to success and various lessons learned along the way. Enjoy this fun episode packed with great insight and advice, featuring some audience questions, straight from a sold out EVMC in Atlanta, Georgia.J Carter: Instagram | LinkedInONE Musicfest: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

In this episode, Jen is joined by Cheryl Gilberg, Chief Marketing and Communications Officer at Mizuho Americas, for an inspiring conversation on leadership, branding, and breaking new ground in sports marketing. Cheryl shares her career journey from broadcast journalism to the world of financial services, and how she’s made a powerful impact by leading Mizuho’s strategic investment in women’s sports—most notably through the Mizuho Americas Open on the LPGA Tour. The conversation explores how this innovative tournament format—pairing top pros with rising amateurs—is not only reshaping the golf landscape but also advancing equity and visibility in women’s sports. Cheryl also offers valuable insights on personal and corporate branding, lessons in executive leadership, and practical advice for those looking to grow their influence in marketing and communications. Tune in for a dynamic discussion on driving meaningful change, championing women in sports, and building a career that stands out. Episode Highlights: 02:43 Cheryl's Journey into Marketing 07:15 The Mizuho Americas Open 13:27 Investing in Women's Sports 15:37 Career Advice for Aspiring Marketers Connect with Cheryl: Website: https://www.mizuhogroup.com/ LinkedIn: https://www.linkedin.com/company/mizuho/ Facebook: https://www.facebook.com/mizuhoamericas/ Mizuho Instagram: https://www.instagram.com/mizuho.americas/ Mizuho Americas Open Instagram: https://www.instagram.com/mizuholpga/ Mizuho Twitter / X : https://x.com/mizuhoamericas IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

Welcome to The Plaidchat- an extension of The Plaidcast where we expand upon conversations in our sport and discuss the most recent issue of The Plaid Horse Magazine. Piper speaks with TPH Small business winner, Holly Johnson of FireHorse Rescue Kits. Listen in and share with friends!Host: Piper Klemm, publisher of The Plaid HorseGuest: Holly Johnson is the founder of Equinium Sports Marketing and co-founder of FireHorse Rescue Kits, which was recently pinned Champion in The Plaid Horse Magazine's Equine Impact Small Business Contest. Holly is based in Wellington, Florida and holds an MBA in Sports Marketing. FireHorse Rescue Kits is a collaboration between equestrians and firefighters to bridge the gap between barn fire safety and first responders. You can read more about FireHorse in our May/June issue of the magazine.Read the May/June Issue of The Plaid Horse MagazineSubscribe To: The Plaid Horse MagazineTitle Sponsor: Taylor, Harris Insurance ServicesSponsors: Taylor, Harris Insurance Services, BoneKare and Great American Insurance Group Join us at an upcoming Plaidcast LIVE!

Drew Martin, Executive Senior Associate Athletics Director at the University of Texas, delves into the innovative strategies transforming the Longhorns' game-day experience. From the introduction of Big Bertha's Bazaar—a unique shopping destination enhancing the festive atmosphere—to the revival of the Lone Star Showdown with Texas A&M, Martin shares how Texas Athletics is redefining tradition while embracing the future.As the Longhorns transition into the SEC, Martin discusses the challenges and opportunities that come with this significant move, highlighting the efforts to maintain a vibrant and inclusive environment for all fans.Welcome to 3rd & Longhorn, your ultimate destination for all things Texas Longhorn Football! Join us weekly for an in-depth show featuring analysis and commentary from Lifetime Longhorn Football players Derrick Johnson, Alex Okafor, Fozzy Whittaker, Rod Babers, Jeremy Hills, and Clark Field Collective/Texas One Fund co-founder Nick Shuley.3rd & Longhorn takes you deep inside the world of Texas Football, offering a unique perspective from some of the best to ever put on the pads at the 40 Acres. Whether you're a die-hard Longhorn fan or new to the scene, our show provides unparalleled insight, behind-the-scenes stories, and expert breakdowns of games, players, and strategies.Meet Our Team:Derrick Johnson: NFL All-Pro and Texas Longhorn legend, providing unparalleled defensive insights. Alex Okafor: Former NFL defensive end, breaking down the line of scrimmage battles. Jeremy Hills: Renowned trainer and former Longhorn running back, discussing player development. Fozzy Whittaker: NFL veteran and special teams ace, offering game day analysis.Rod Babers: Longhorn cornerback great and media personality, sharing insider knowledge.Nick Shuley: Co-founder of Clark Field Collective/Texas One Fund, discussing the business side of college sports.What to Expect:• Game Highlights & Recaps: Relive the best moments from every game with comprehensive highlights and in-depth recaps.• Expert Analysis: Get detailed breakdowns of team performance, player statistics, and game strategies from our seasoned analysts.• Behind-the-Scenes Access: Enjoy exclusive stories and insights from former players who know the program inside and out.• Player Spotlights: Learn about the standout athletes making waves on the field and their journeys to success.• Recruiting News: Stay updated on the latest recruiting developments and future Longhorn stars.• Fan Interactions: Engage with our hosts and fellow fans through live Q&A sessions and social media.Subscribe to 3rd & Longhorn and never miss an episode. Hit the notification bell to get alerts for our latest uploads. Join us in celebrating the legacy and future of Texas Longhorn Football!Connect with Us:Follow us on Instagram:Derrick Johnson - https://www.instagram.com/superdj56Alex Okafor - https://www.instagram.com/alexokaforJeremy Hills - https://www.instagram.com/jhills5Fozzy Whittaker - https://www.instagram.com/fozzywhittRod Babers - https://www.instagram.com/rodbabersNick Shuley - https://www.instagram.com/nickshuleyFor the most comprehensive coverage and insiderDerrick Johnson: https://www.instagram.com/superdj56Alex Okafor: https://www.instagram.com/alexokaforJeremy Hills: https://www.instagram.com/jhills5Fozzy Whittaker: https://www.instagram.com/fozzywhittRod Babers: https://www.instagram.com/rodbabersNick Shuley: https://www.instagram.com/nickshuley

As a sports fan myself, I think it's incredible what these athletes can do. We mostly see the most skilled athletes in college and professional sports, these athletes start at a very young age. My 7-yr-old's already being recruited for competitive soccer! Today, I have  Riczer Desvaristes, owner and CEO of Hypamark to tell us how the path to success for student athletes is just what happens on the field, but off too. Hypamark was born out of a desire to do business differently in sports—more purpose, more access, and more community. RIczer and his team are building programs that give young athletes exposure, education, and real opportunities.   SUBSCRIBE on your Favorite podcast listening app. Find us on IG & FB at Scottsdale Vibes Podcast or check us out on scottsdale vibes dot media. And don't forget that we are now the proud owners of Scottsdale City Lifestyle magazine where you can read about even more of your favorite community.

As a sports fan myself, I think it's incredible what these athletes can do. We mostly see the most skilled athletes in college and professional sports, these athletes start at a very young age. My 7-yr-old's already being recruited for competitive soccer! Today, I have  Riczer Desvaristes, owner and CEO of Hypamark to tell us how the path to success for student athletes is just what happens on the field, but off too. Hypamark was born out of a desire to do business differently in sports—more purpose, more access, and more community. RIczer and his team are building programs that give young athletes exposure, education, and real opportunities.   SUBSCRIBE on your Favorite podcast listening app. Find us on IG & FB at Scottsdale Vibes Podcast or check us out on scottsdale vibes dot media. And don't forget that we are now the proud owners of Scottsdale City Lifestyle magazine where you can read about even more of your favorite community.

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how Ryan Reynolds and Hugh Jackman acquired the Australian SailGP team, learn about Edmonton Oilers' record-breaking Stanley Cup gate receipts, explore the NHL's innovative optical tracking technology, and understand Meta's new AI-powered ad tools - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

We're headed out west to the stepping stone to the Central Valley – Escalon, California – to chat with Cassie Gause, Co-founder & Partner at C&K Media Solutions. Cassie tells us all about her company, which offers marketing, sponsorship, and management support for venues, promoters, tours, and artists - from one-off events to entire tours. We learn about her focus, on the marketing side, supporting a variety of clients with traditional advertising, public relations, digital advertising, and social media management. A self-proclaimed “data nerd,” we dive in quickly to chat about trends she is seeing, digital platform diversity, strategies for approaching and tracking ROI, which platforms to prioritize, and so much more. Cassie, who formerly oversaw marketing at Adventist Health Arena, Bob Hope Theatre, Oak Park Ice Rink, Stockton Ballpark, and Stockton Downtown Marina, walks us through her career journey and what led to the creation of the company. We learn about tips and challenges with running a business, and their approach on serving clients, expanding their team, and balancing various client needs. If you're wanting to explore data more, expand your digital advertising, or have thought about striking out on your own to start a business – this episode is for you. Enjoy this fun conversation packed with great take-aways!Cassie Gause: Facebook | Instagram | LinkedInC&K Media Solutions: Facebook | Instagram | LinkedIn ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Mitch Covington has been a driving force behind Monster Energy's rise in action sports, motorsports, and beyond. As VP of Sports Marketing, Mitch has helped shape some of the biggest partnerships in the game. From signing athletes to negotiating major deals, he's played a key role in building Monster's presence across the sports world. In this episode, Mitch shares untold stories—working with Dana White and the UFC, signing Conor McGregor during his early rise, bringing Tiger Woods into the brand, and how Monster became the title sponsor of Supercross. It's raw, real, and packed with sharp business insight and wild behind-the-scenes stories.This is a look behind the curtain at Monster Energy.Gypsy Gang—enjoy this chapter! Don't forget to like, subscribe, and tap the notification bell so you never miss a drop! PRESENTED BY: Monster Energy

In this episode we are joined by Brendan Hannan, the managing partner of media production company Skylark, a former MLS executive and sports entrepreneur. In this episode, Brendan shared with us his unique path to end up in sports, which led to a career working on some of the most exciting projects in American Soccer.Brendan recounted his career step-by-step, detailing some PR stunts that were pulled, and revealing details about some of the marketing campaigns behind MLS' biggest signings. Couple that with the logistics of navigating a growing digital landscape and Brendan shows exactly why he was at the fore-front of his field. Brendan spoke to the importance of marketing to the business of sports organizations, as well as how important it is that they are working cross-functionally with the entire office to ensure consistent and cohesive messaging across the organization. He also highlights how necessary it is to have good team members behind these major projects.Brendan's journey to and time within the league are nothing short of inspiring. Check out this episode to hear behind the scenes of marketing growth within American Soccer.Now Live on Youtube, Spotify, Apple and everywhere else.#OffThePitch • #SoccerBusinessPodcast    ----------------------------------------------------Subscribe on YouTube:https://www.youtube.com/@PodcastOffthePitch/Follow Off the Pitch on Instagram:https://www.instagram.com/podcastoffthepitch/Follow Off the Pitch on TikTok:http://www.tiktok.com/@podcastoffthepitchFollow Brendan Hannan on LinkedIn:https://www.linkedin.com/in/brendan-hannan-0825258/Follow Matt Cunningham on social:https://www.linkedin.com/in/mattcghm/Follow David Kinnear on social:https://www.linkedin.com/in/dkinnear/

In this episode of Paisa Vaisa, Anupam Gupta hosts Siddharth Raman, CEO of Sportz Interactive. They dive into the world of sports technology – what the company does and how it has evolved since inception. From powering IPL experiences to decoding the balance between brand collaborations and fan engagement, they explore how this bootstrapped company became profitable by investing in people and infrastructure. Hear insights on fantasy cricket, the role of luck vs. skill, and what it takes to reach the break-even point in the sports business. Plus, reflections on iconic partnerships like Coca-Cola and the Olympics, Virat Kohli’s World Cup moment, and book recommendations for sports fans and marketers alike.

BONUS EPISODE – Peace up ✌️ A-Town down

In this episode of iGaming Daily, brought to you by Optimove, host Joe Streeter sits down with Adam Perfect, Head of Commercial at the Professional Darts Corporation (PDC), to explore the booming world of professional darts and its growing ties to the iGaming industry.They dive into the success of the Premier League of Darts, the strategic role of betting brand partnerships, and how darts has evolved into a leading entertainment sport. Adam also shares insights on the marketing challenges of rising stars like Luke Littler, the impact of media rights and sponsorships, and the PDC's efforts around charitable initiatives.To read more on today's topic, click on the following links:- https://igamingexpert.com/features/betmgm-on-uk-sports-marketing-strategy/- https://insidersport.com/2025/01/07/paddy-powers-big-180-campaign-2/Host: Joe StreeterGuest: Adam PerfectProducer: Anaya McDonaldEditor: James RossiGaming Daily is the official podcast of SBC Summit Malta. Taking place from 10-12 June at the Intercontinental in Malta, SBC Summit Malta is the definitive casino and betting event where European companies and professionals converge to explore cutting-edge insights, gain transformative skills, and forge impactful connections with senior decision-makers. Get your tickets now at sbcevents.com.iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Back for a second time, Katie Krall is an adjunct lecturer at Northwestern in the Master's of Sports Administration Program teaching “Sports Business: Finance, Accounting, and Economics,” “Sports Organizations: Leadership Theory and Application,” and “Sports Performance and Front Office Operations” and at Medill where she teaches “Sports Marketing.” Katie was previously the Senior Product Manager of Global Baseball Strategy at Hawk-Eye Innovations, a division of Sony Sports Business where she spearheaded development of new products that leveraged biomechanics, player tracking, bat, and ball flight data. Krall spent 2022 as a Development Coach with the Boston Red Sox where she oversaw pitch design, advance scouting and integrating data into player plans. She also was part of the Global Strategy team at Google focusing on Google Workspace after two seasons with the Cincinnati Reds as a Baseball Operations Analyst, a position that combined the worlds of roster construction, analytics, and scouting. After receiving her undergraduate degree at Northwestern, Katie worked for a year and a half at Major League Baseball in the Commissioner's Office in New York City as a League Economics & Operations Coordinator. At MLB, Krall advised Clubs on 40-man roster management, MLB rules and compliance, major league administration, and salary arbitration. In addition to her academic work at Northwestern Katie received her MBA from the University of Chicago's Booth School of Business.

The 3rd & Longhorn crew sit down with Lucas Motta, Vice President of Longhorn Sports Properties at LEARFIELD, to dive into the evolving landscape of college sports marketing, NIL (Name, Image, and Likeness), and brand partnerships at Texas.In this episode, Lucas shares insights into his journey from breaking into the sports business to leading the charge at Texas, where his team has built powerful partnerships and marketing strategies. We discuss the impact of NIL on both athletes and brands, how Texas is positioning itself on the national stage, and the importance of authenticity in building lasting brand relationships.Welcome to 3rd & Longhorn, your ultimate destination for all things Texas Longhorn Football! Join us weekly for an in-depth show featuring analysis and commentary from Lifetime Longhorn Football players Derrick Johnson, Alex Okafor, Fozzy Whittaker, Rod Babers, Jeremy Hills, and Clark Field Collective/Texas One Fund co-founder Nick Shuley.3rd & Longhorn takes you deep inside the world of Texas Football, offering a unique perspective from some of the best to ever put on the pads at the 40 Acres. Whether you're a die-hard Longhorn fan or new to the scene, our show provides unparalleled insight, behind-the-scenes stories, and expert breakdowns of games, players, and strategies.Meet Our Team:Derrick Johnson: NFL All-Pro and Texas Longhorn legend, providing unparalleled defensive insights. Alex Okafor: Former NFL defensive end, breaking down the line of scrimmage battles. Jeremy Hills: Renowned trainer and former Longhorn running back, discussing player development. Fozzy Whittaker: NFL veteran and special teams ace, offering game day analysis.Rod Babers: Longhorn cornerback great and media personality, sharing insider knowledge.Nick Shuley: Co-founder of Clark Field Collective/Texas One Fund, discussing the business side of college sports.What to Expect:• Game Highlights & Recaps: Relive the best moments from every game with comprehensive highlights and in-depth recaps.• Expert Analysis: Get detailed breakdowns of team performance, player statistics, and game strategies from our seasoned analysts.• Behind-the-Scenes Access: Enjoy exclusive stories and insights from former players who know the program inside and out.• Player Spotlights: Learn about the standout athletes making waves on the field and their journeys to success.• Recruiting News: Stay updated on the latest recruiting developments and future Longhorn stars.• Fan Interactions: Engage with our hosts and fellow fans through live Q&A sessions and social media.Subscribe to 3rd & Longhorn and never miss an episode. Hit the notification bell to get alerts for our latest uploads. Join us in celebrating the legacy and future of Texas Longhorn Football!Connect with Us:Follow us on Instagram:Derrick Johnson - https://www.instagram.com/superdj56Alex Okafor - https://www.instagram.com/alexokaforJeremy Hills - https://www.instagram.com/jhills5Fozzy Whittaker - https://www.instagram.com/fozzywhittRod Babers - https://www.instagram.com/rodbabersNick Shuley - https://www.instagram.com/nickshuleyFor the most comprehensive coverage and insider access to TDerrick Johnson: https://www.instagram.com/superdj56Alex Okafor: https://www.instagram.com/alexokaforJeremy Hills: https://www.instagram.com/jhills5Fozzy Whittaker: https://www.instagram.com/fozzywhittRod Babers: https://www.instagram.com/rodbabersNick Shuley: https://www.instagram.com/nickshuley

We're back in the city that's so nice they named it twice, the financial capital of the world – New York City. On this episode we chat with Joyce Leveston, CEO of New York Convention Center Operation Corporation (NYCCOC), which oversees the Javits Center, one of the busiest convention centers in the world. Resting right on the Hudson River, on the west side of Manhattan, Joyce tells us about numerous features that make Javits Center unique. In addition to its expansive convention space, it also has a farm where they grow over 60 crops and a 6.75 acre green roof which serves as a habitat for 72 different bird species and houses nine beehives. We talk about what makes convention centers unique compared to other live event venues, and Joyce's passion for the convention side of the industry. We talk about her career path, from San Diego, Houston, Miami, Washington D.C., Boston, and then Philadelphia, before landing in New York City. Joyce explains what makes good hospitality, and how important it is to treat venues like your home and make them inviting for guests. This may be our first convention center specific guest, and you'll love it as it's packed with great advice, fascinating information, and fun stories.Joyce Leveston: LinkedIn | EmailJavits Center: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

IN CLEAR FOCUS: Nick Valenti, CEO of NYC and San Diego-based agency Mādin, shares successful marketing strategies for bringing European sports to American audiences. Nick discusses launching San Diego FC without traditional brand assets and reveals how their Chrome Ball Tour unified 18 cities. Nick also reveals the strategy behind the "Sensory Overload" campaign for the F1 Las Vegas Grand Prix and reflects on why emotional brand storytelling and community-building are crucial for sports marketing.

The Moneywise Radio Show and Podcast Wednesday, April 30th BE MONEYWISE. Moneywise Wealth Management I "The Moneywise Guys" podcast call: 661-847-1000 text in anytime: 661-396-1000 website: www.MoneywiseGuys.com facebook: Moneywise_Wealth_Manageme instagram: MoneywiseWealthManagement Guest: Lois Henry, SJV Water website: https://sjvwater.org/  

Courtney Carter is the Seattle Sounders FC & Reign FC Chief Revenue Officer (CRO)In this episode, Courtney shares her journey from being a high-level soccer player to a key player in sports marketing and talent representation. She discusses her experiences at Major League Soccer, ESPN, and CAA, emphasizing the importance of diversifying across traditional and new media platforms. Courtney also highlights the evolution of soccer in America, the rise of social media and the creator economy, and her innovative projects at Seattle Sounders and Rain.Key topics covered in this episode:Courtney's transition from playing soccer to sports marketing.Starting at Major League Soccer before moving to ESPN.Evolution of commercialisation of soccer in the U.S.Social media transforming the way talent is represented.Being an early adopter of the creator economy.Launching Carter Media Group, to represent innovative talent.Reclaiming identity is crucial in the entertainment industry.Seattle Sounders and Rain focusing on community-driven storytelling.The importance of authentic partnerships in sports marketing.You can follow what Courtney Carter is up to on LinkedInLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Nick Tran, Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies.TakeawaysUsing athlete content significantly drives sales.The gravitas of an NFL player's image can enhance brand perception.Rights to athlete content can be secured for extended periods.Content can be utilized in multiple marketing channels.Email marketing is a key area for content deployment.MMS and PR are effective for leveraging athlete influence.Websites and Amazon pages benefit from athlete endorsements.Paid ads can be enhanced with athlete-generated content.Strategic content use leads to better brand visibility.Athlete marketing is a powerful tool for brand growth.Chapters00:00Introduction to Influencer Marketing and Open Sponsorship20:20The Evolution of Sponsorship in Sports23:11Navigating the Athlete-Sponsor Relationship26:34Expanding Beyond Athletics: New Influencer Categories29:22The Power of Influencer Marketing for Brands32:23Closing Thoughts and Future Directions

In this episode of Paisa Vaisa, Anupam Gupta hosts Nitin Navneet Tatiwala, VP Marketing, Customer Experience & Air Network (MEISA), FedEx. The logistics giant is currently in news for sponsoring one of the most celebrated teams, Chennai Super Kings in the ongoing Indian Premier League. Their conversation starts with the inception of the FedEx, its vision and then diving deeper into brand partnerships, and marketing strategy.Nitin shares the brand’s India journey, the global playbook behind major sports sponsorships, and why they chose to back an IPL giant. He also breaks down how sponsorships drive growth across markets and discusses career opportunities for freshers.

Rishi Narain, a gold medalist and one of Asia's most influential figures in golf, shares his journey from athlete to entrepreneur. He discusses the challenges, opportunities, and future of Indian golf, highlighting the need for infrastructure, grassroots development, and global competitiveness.00:46- About Rishi NarainRishi is the managing director of RN Sports Marketing, which is India's foremost golf authority on golf. He's a gold medalist at the 1982 Asian Games. He's also a former All India Junior and All India men's amateur champion.

Go behind the scenes of NBA sports marketing and player branding with Dan Rohme, founder of Rohme Sports and Entertainment, in this episode of Dope Interviews! Host Warren Shaw sits down with Dan to unpack his journey from Queens, NY, to working with NBA stars like Kristaps Porziņģis, Kyle O'Quinn, Myles Turner, and Kyle Lowry.Hear untold stories about player activations, the grind of sports agency life, building authentic client relationships, and what it takes to create viral branding moments—like Nikola Jokić's “Gru” playoff entrance. Dan shares invaluable lessons on entrepreneurship, community involvement, and the real work behind the glitz of pro sports. If you're passionate about sports business, athlete marketing, or want to learn how NBA stars build their brands and give back, this episode is a must-watchFollow Dope Interviews on X: https://www.twitter.com/dope_interviewsFollow Warren Shaw on X: https://www.twitter.com/shawsportsnba Follow Warren on IG: https://www.instagram.com/shawsportsRock "Dope Interviews" gear: https://19-media-group.myspreadshop.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/dope-interviews--5006633/support.

Music City welcomes us back as we head to Nashville to chat with Dustin Turner, Music Marketing Executive at Creative Artists Agency (CAA). Dustin walks us through his day to day, and explains how CAA often functions as a bridge between promoters and management teams, working with the artist teams to figure out what the creative is going to look like, and strategizing on ways they can work with venues to make sure tours are successful. Dustin tells us about the many advantages of being based in Nashville while also enjoying close collaboration with their offices in Los Angeles and New York. We dive into some shop talk, discussing marketing strategies, trends and future predictions, and how venues can better support tours. Dustin talks to us about how he got his start in live events, from setting up tents for Clear Channel Radio in San Antonio, to roles at various venues, Live Nation in Florida, Feld Entertainment in Philadelphia, and ultimately moving to Nashville to join AEG Live before moving to his current role with CAA. We discuss how those experiences have taught him valuable lessons, given him a great perspective on all sides of the industry, and instilled the importance of networking and building connections. You'll love this fun episode that is full of great career advice, fun stories, and some Nashville recommendations.Dustin Turner: LinkedIn | Instagram | FacebookCAA Music: Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

If you enjoyed this episode, please leave a 5 star review! We appreciate the support ❤️Special Guest:Joey Berriatua: https://www.instagram.com/joeyberriatua/Joey's Newsletter: https://joeyberriatua.substack.comFollow us here:Instagram: https://www.instagram.com/coffeeclub.pod/George Beamish: https://www.instagram.com/georgebeamish/Morgan McDonald: https://www.instagram.com/morganmcdonald__/Olli Hoare: https://www.instagram.com/ollihoare/Coffee Club Merch: https://coffeeclubpod.comMorgan's discord: https://discord.gg/uaCSeHDpgsMorgan's YouTube: https://www.youtube.com/@MorganMcDonaldisaloserIntro Artwork by The Orange Runner: https://www.instagram.com/theorangerunner/Intro Music by Nick Harris: https://open.spotify.com/artist/3Zab8WxvAPsDlhlBTcbuPi0:00 Welcome Joey Bags & Ham Beans Throwback 3:18 Joey's 357 Newsletter & Tinman Elite Update 7:01 Navigating Sponsorships: Personal Brand vs. Team Umbrella 9:59 Reflecting on Tinman: A Business Decision 14:56 Diving into Sports Marketing & The Influencer Dynamic 22:19 Authenticity, Storytelling & Brand Partnerships (Red Bull, Clayton Young) 31:33 Applying Marketing Insights to Joey's Sponsor Search 38:08 Grand Slam Recap: First Impressions (Drip Check, Bibs, "Teammates") 48:56 Grand Slam Format Critique: Length, Pacing & Event Pairings 59:07 Grand Slam Deep Dive: 3k/5k Issues & Grant Fisher's Strategy 1:07:15 Grand Slam: The Money Talk & Empty Stands 1:12:38 Kit Releases: Hits & Misses 1:16:45 Grand Slam Standouts: Wanyonyi & 800/1500 Dynamics 1:25:56 Joey's Upcoming Steeplechase Season & Diamond League Chat 1:28:21 Final Thoughts & Wrapping Up

We're headed to Edmonton for this episode, home of the Oilers, to catch up with Chris Ng-Muk-Yuen, Marketing Manager for Rogers Place and ICE District. Chris tells us about the venue and surrounding district, and its place in the city and approach to engaging with fans. Fresh off the Edmonton Oilers' run to the Stanley Cup Finals last season, learn how the team and venue are capitalizing on the success, enhancing their fan experience, and bringing the city together in ICE District. Chris, who manages social media for both venues among numerous other tasks, breaks down their approach for each social platform, and we discuss when is the best time to invest time and effort into new platforms. Learn how he caught the photography bug and what he enjoys about being one of the venue's house photographers. We talk about Chris' entry into live events through an internship as a business analyst which led to roles in ticketing, sponsorship, and his current role in marketing. Chris gives some advice for young people entering the industry, as we discuss tips and the importance of a passion for events. From chats about the NHL bubble to his love of traveling to early planning for venue anniversaries – there's a little of everything in this fun episode!Chris Ng-Muk-Yuen: Instagram | LinkedInRogers Place:  Instagram | Facebook | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Jonathan Weaver is the Chief Marketing Officer at Db Journey Jonathan Weaver is a Global Marketing Leader with roles across Nike SB, Womens & Football, Burton Snowboards and currently at Db having been part of the team to drive the LVMH LLV minority investment. From the UK, living in Portugal with his wife Mareike, and two kids, Lenny and Lilly after living in Portland, USA, Austria, France and the UK. In this episode, he shares his journey through the action sports industry, his early experiences snowboarding, his transition into the corporate world with brands like Burton and Nike and his current role as CMO of DB. He discusses the cultural shifts he encountered, the importance of community in sports, and the strategic growth of DB in the travel gear market.Jonathan discusses: Growing up snowboarding on the dry slopes in the UK.Transitioning into the action sports industry through resourcefulness.Burton provided valuable insights into marketing and brand management.Nike's level of resources and opportunities in sports marketing.Cultural shifts in corporate environments can be challenging but rewarding.CrossFit's similarities with action sports in terms of community and lifestyle.Navigating women's sportswear requires understanding market dynamics. COVID-19 prompted significant career decisions and relocations.DB's growth strategy focuses on leveraging its action sports roots.Planning for the future is essential for career development.You can follow what Jonathan Weaver is up to on LinkedInLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Tod Richards, Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Ep. 128 Bracket Madness:  What Our Industry Can Learn From Sports Marketing.  This week the hosts go all in on March Madness sharing their prowess and knowledge of College Basketball, which does not take long so they move onto what our industry can learn from sports, more specifically sports marketing. Follow us on social media and let us know your thoughts and questions – https://linktr.ee/nobusinesslikepod Our theme song is composed by Vic Davi

Sports Marketing Strategy & Athlete Branding Secrets: Dwyane Wade & Steph Curry Insights with Arlesha Amazan. Join Warren Shaw for an in-depth interview with Arlesha Amazan, a leading sports marketing executive. Discover how she helped to build powerful athlete brands for NBA stars like Dwyane Wade, Steph Curry, and Jaren Jackson Jr. Learn actionable career strategy tips and get exclusive insights into navigating the sports business industry. Arlesha shares her journey from CAA to launching Champion Strategies and her podcast Hey It's Arlesha, revealing the keys to successful athlete partnerships and brand development. Whether you are interested in sports marketing careers, athlete management, or building a successful sports business, this episode provides valuable industry insights. Learn how to build a strong brand, navigate career transitions, and leverage strategic networking. Listen now to unlock the secrets of sports marketing success. 00:40 - Introduction & Welcome to Dope Interviews01:08 - How Arlesha Got Into Sports Marketing04:09 - The Importance of Networking in the Industry06:36 - First Job with Dwyane Wade's Team09:17 - Joining CAA & Working with NBA Stars12:06 - How Athlete-Brand Partnerships Work16:19 - Taking a Sabbatical from Sports Marketing20:33 - Launching Hey, It's Arlesha Podcast26:26 - The Birth of Champion Strategies32:11 - The Future of Athlete Marketing & Branding36:39 - Closing Thoughts & Where to Follow Arlesha#SportsMarketing #AthleteBranding #NBA #DwyaneWade #StephCurry #CareerStrategy #SportsBusiness #ChampionStrategies #DopeInterviewsBecome a supporter of this podcast: https://www.spreaker.com/podcast/dope-interviews--5006633/support.

Let's talk premium! On this episode of Adventures In Venueland we head back to California and chat with Michele Kajiwara, Senior Vice President, Premium Business & Events at Crypto.com Arena and AEG, and the 2024 WISE Woman of the Year. Michele oversees the sales and service of premium seats, suites, lounges, and hospitality spaces - supporting the various tenant teams (Los Angeles Lakers, Los Angeles Kings, and Los Angeles Sparks) and touring events while operating quasi independently and reporting directly to AEG. She talks about their close relationship with booking and marketing and the role touring shows play in boosting value for members while increasing retention. We talk about hosting residency shows, the relationship between LA venues, and the impact live events have on clients and the people connected with them. Michele tells us about her career journey, from attending Cal State Long Beach and University of Southern California to jobs in Lake Tahoe, New York City, and LA with numerous trips in between. She provides some amazing perspective and career advice – including the importance of travel and how sabbaticals have helped recenter her and provide new perspective at key points in her life. From fun stories to a great work/life harmony discussion, you'll love this episode that may inspire you to explore that next career challenge.Michele Kajiwara: LinkedIn | EmailCrypto.com Arena: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

In episode #139 of

✨  Ausley Karner, Senior Manager, Influencer Content at NASCAR ☁️ How Ausley transitioned from agency life to NASCAR ☁️ The power of soft skills and why they matter in marketing ☁️ How NASCAR uses influencer marketing without a physical product ☁️ Knowing when to leave a job and making career moves with confidence ☁️ Behind-the-scenes of a viral NASCAR influencer campaign Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Put on your shades and pull back that convertible top because we're headed to Los Angeles for this episode where we chat with Alex Hodges, Chief Executive Officer of Nederlander Concerts. Alex, who is in the Georgia Music Hall of Fame, recipient of the T.J. Martell Foundation's “Spirit of Excellence” Award, and recipient of the SEVT Lifetime Achievement Award, has decades of experience in all aspects of the live event industry. After we discuss Nederlander Concerts and the numerous venues they work with, we learn how Alex developed a passion for the industry, from seeing shows as a kid at Fox Theatre in Atlanta to booking bands with his college fraternity brother at Mercer University. We talk about his time as an agent, representing emerging artists at the time such as Otis Redding, The Allman Brothers Band, The Police, and many more, as well as founding Paragon and Empire Agencies. He tells us about his time as the personal manager for Gregg Allman and Stevie Ray Vaughan before joining Nederlander Concerts the first time, working at House of Blues Concerts, and then returning back to Nederlander Concerts. Alex provides an incredible perspective of the industry over the years and how things have evolved – imparting advice and valuable insight into an ever-changing landscape. You'll love this episode with this legendary trailblazer that is chock full of amazing stories, great career tips, and plenty of laughs.Alex Hodges: EmailNederlander Concerts: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

✨  Beatriz Lopez, Digital & Multicultural Marketing Director at Boston Red Sox ☁️  How to land a job in sports marketing—even without prior sports experience ☁️ The power of blending your personal passions with your career ☁️ Why posting on LinkedIn can actually get you hired ☁️ How to turn gaps in an organization into career-making opportunities ☁️ The mindset shifts that help you stand out and get promoted Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co