Podcasts about Sports marketing

In this episode of Paisa Vaisa, Anupam Gupta hosts Siddharth Raman, CEO of Sportz Interactive. They dive into the world of sports technology – what the company does and how it has evolved since inception. From powering IPL experiences to decoding the balance between brand collaborations and fan engagement, they explore how this bootstrapped company became profitable by investing in people and infrastructure. Hear insights on fantasy cricket, the role of luck vs. skill, and what it takes to reach the break-even point in the sports business. Plus, reflections on iconic partnerships like Coca-Cola and the Olympics, Virat Kohli’s World Cup moment, and book recommendations for sports fans and marketers alike.

BONUS EPISODE – Peace up ✌️ A-Town down

Back for a second time, Katie Krall is an adjunct lecturer at Northwestern in the Master's of Sports Administration Program teaching “Sports Business: Finance, Accounting, and Economics,” “Sports Organizations: Leadership Theory and Application,” and “Sports Performance and Front Office Operations” and at Medill where she teaches “Sports Marketing.” Katie was previously the Senior Product Manager of Global Baseball Strategy at Hawk-Eye Innovations, a division of Sony Sports Business where she spearheaded development of new products that leveraged biomechanics, player tracking, bat, and ball flight data. Krall spent 2022 as a Development Coach with the Boston Red Sox where she oversaw pitch design, advance scouting and integrating data into player plans. She also was part of the Global Strategy team at Google focusing on Google Workspace after two seasons with the Cincinnati Reds as a Baseball Operations Analyst, a position that combined the worlds of roster construction, analytics, and scouting. After receiving her undergraduate degree at Northwestern, Katie worked for a year and a half at Major League Baseball in the Commissioner's Office in New York City as a League Economics & Operations Coordinator. At MLB, Krall advised Clubs on 40-man roster management, MLB rules and compliance, major league administration, and salary arbitration. In addition to her academic work at Northwestern Katie received her MBA from the University of Chicago's Booth School of Business.

The 3rd & Longhorn crew sit down with Lucas Motta, Vice President of Longhorn Sports Properties at LEARFIELD, to dive into the evolving landscape of college sports marketing, NIL (Name, Image, and Likeness), and brand partnerships at Texas.In this episode, Lucas shares insights into his journey from breaking into the sports business to leading the charge at Texas, where his team has built powerful partnerships and marketing strategies. We discuss the impact of NIL on both athletes and brands, how Texas is positioning itself on the national stage, and the importance of authenticity in building lasting brand relationships.Welcome to 3rd & Longhorn, your ultimate destination for all things Texas Longhorn Football! Join us weekly for an in-depth show featuring analysis and commentary from Lifetime Longhorn Football players Derrick Johnson, Alex Okafor, Fozzy Whittaker, Rod Babers, Jeremy Hills, and Clark Field Collective/Texas One Fund co-founder Nick Shuley.3rd & Longhorn takes you deep inside the world of Texas Football, offering a unique perspective from some of the best to ever put on the pads at the 40 Acres. Whether you're a die-hard Longhorn fan or new to the scene, our show provides unparalleled insight, behind-the-scenes stories, and expert breakdowns of games, players, and strategies.Meet Our Team:Derrick Johnson: NFL All-Pro and Texas Longhorn legend, providing unparalleled defensive insights. Alex Okafor: Former NFL defensive end, breaking down the line of scrimmage battles. Jeremy Hills: Renowned trainer and former Longhorn running back, discussing player development. Fozzy Whittaker: NFL veteran and special teams ace, offering game day analysis.Rod Babers: Longhorn cornerback great and media personality, sharing insider knowledge.Nick Shuley: Co-founder of Clark Field Collective/Texas One Fund, discussing the business side of college sports.What to Expect:• Game Highlights & Recaps: Relive the best moments from every game with comprehensive highlights and in-depth recaps.• Expert Analysis: Get detailed breakdowns of team performance, player statistics, and game strategies from our seasoned analysts.• Behind-the-Scenes Access: Enjoy exclusive stories and insights from former players who know the program inside and out.• Player Spotlights: Learn about the standout athletes making waves on the field and their journeys to success.• Recruiting News: Stay updated on the latest recruiting developments and future Longhorn stars.• Fan Interactions: Engage with our hosts and fellow fans through live Q&A sessions and social media.Subscribe to 3rd & Longhorn and never miss an episode. Hit the notification bell to get alerts for our latest uploads. Join us in celebrating the legacy and future of Texas Longhorn Football!Connect with Us:Follow us on Instagram:Derrick Johnson - https://www.instagram.com/superdj56Alex Okafor - https://www.instagram.com/alexokaforJeremy Hills - https://www.instagram.com/jhills5Fozzy Whittaker - https://www.instagram.com/fozzywhittRod Babers - https://www.instagram.com/rodbabersNick Shuley - https://www.instagram.com/nickshuleyFor the most comprehensive coverage and insider access to TDerrick Johnson: https://www.instagram.com/superdj56Alex Okafor: https://www.instagram.com/alexokaforJeremy Hills: https://www.instagram.com/jhills5Fozzy Whittaker: https://www.instagram.com/fozzywhittRod Babers: https://www.instagram.com/rodbabersNick Shuley: https://www.instagram.com/nickshuley

We're back in the city that's so nice they named it twice, the financial capital of the world – New York City. On this episode we chat with Joyce Leveston, CEO of New York Convention Center Operation Corporation (NYCCOC), which oversees the Javits Center, one of the busiest convention centers in the world. Resting right on the Hudson River, on the west side of Manhattan, Joyce tells us about numerous features that make Javits Center unique. In addition to its expansive convention space, it also has a farm where they grow over 60 crops and a 6.75 acre green roof which serves as a habitat for 72 different bird species and houses nine beehives. We talk about what makes convention centers unique compared to other live event venues, and Joyce's passion for the convention side of the industry. We talk about her career path, from San Diego, Houston, Miami, Washington D.C., Boston, and then Philadelphia, before landing in New York City. Joyce explains what makes good hospitality, and how important it is to treat venues like your home and make them inviting for guests. This may be our first convention center specific guest, and you'll love it as it's packed with great advice, fascinating information, and fun stories.Joyce Leveston: LinkedIn | EmailJavits Center: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

IN CLEAR FOCUS: Nick Valenti, CEO of NYC and San Diego-based agency Mādin, shares successful marketing strategies for bringing European sports to American audiences. Nick discusses launching San Diego FC without traditional brand assets and reveals how their Chrome Ball Tour unified 18 cities. Nick also reveals the strategy behind the "Sensory Overload" campaign for the F1 Las Vegas Grand Prix and reflects on why emotional brand storytelling and community-building are crucial for sports marketing.

The Moneywise Radio Show and Podcast Wednesday, April 30th BE MONEYWISE. Moneywise Wealth Management I "The Moneywise Guys" podcast call: 661-847-1000 text in anytime: 661-396-1000 website: www.MoneywiseGuys.com facebook: Moneywise_Wealth_Manageme instagram: MoneywiseWealthManagement Guest: Lois Henry, SJV Water website: https://sjvwater.org/  

Courtney Carter is the Seattle Sounders FC & Reign FC Chief Revenue Officer (CRO)In this episode, Courtney shares her journey from being a high-level soccer player to a key player in sports marketing and talent representation. She discusses her experiences at Major League Soccer, ESPN, and CAA, emphasizing the importance of diversifying across traditional and new media platforms. Courtney also highlights the evolution of soccer in America, the rise of social media and the creator economy, and her innovative projects at Seattle Sounders and Rain.Key topics covered in this episode:Courtney's transition from playing soccer to sports marketing.Starting at Major League Soccer before moving to ESPN.Evolution of commercialisation of soccer in the U.S.Social media transforming the way talent is represented.Being an early adopter of the creator economy.Launching Carter Media Group, to represent innovative talent.Reclaiming identity is crucial in the entertainment industry.Seattle Sounders and Rain focusing on community-driven storytelling.The importance of authentic partnerships in sports marketing.You can follow what Courtney Carter is up to on LinkedInLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Nick Tran, Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies.TakeawaysUsing athlete content significantly drives sales.The gravitas of an NFL player's image can enhance brand perception.Rights to athlete content can be secured for extended periods.Content can be utilized in multiple marketing channels.Email marketing is a key area for content deployment.MMS and PR are effective for leveraging athlete influence.Websites and Amazon pages benefit from athlete endorsements.Paid ads can be enhanced with athlete-generated content.Strategic content use leads to better brand visibility.Athlete marketing is a powerful tool for brand growth.Chapters00:00Introduction to Influencer Marketing and Open Sponsorship20:20The Evolution of Sponsorship in Sports23:11Navigating the Athlete-Sponsor Relationship26:34Expanding Beyond Athletics: New Influencer Categories29:22The Power of Influencer Marketing for Brands32:23Closing Thoughts and Future Directions

In this episode of Paisa Vaisa, Anupam Gupta hosts Nitin Navneet Tatiwala, VP Marketing, Customer Experience & Air Network (MEISA), FedEx. The logistics giant is currently in news for sponsoring one of the most celebrated teams, Chennai Super Kings in the ongoing Indian Premier League. Their conversation starts with the inception of the FedEx, its vision and then diving deeper into brand partnerships, and marketing strategy.Nitin shares the brand’s India journey, the global playbook behind major sports sponsorships, and why they chose to back an IPL giant. He also breaks down how sponsorships drive growth across markets and discusses career opportunities for freshers.

Rishi Narain, a gold medalist and one of Asia's most influential figures in golf, shares his journey from athlete to entrepreneur. He discusses the challenges, opportunities, and future of Indian golf, highlighting the need for infrastructure, grassroots development, and global competitiveness.00:46- About Rishi NarainRishi is the managing director of RN Sports Marketing, which is India's foremost golf authority on golf. He's a gold medalist at the 1982 Asian Games. He's also a former All India Junior and All India men's amateur champion.

Go behind the scenes of NBA sports marketing and player branding with Dan Rohme, founder of Rohme Sports and Entertainment, in this episode of Dope Interviews! Host Warren Shaw sits down with Dan to unpack his journey from Queens, NY, to working with NBA stars like Kristaps Porziņģis, Kyle O'Quinn, Myles Turner, and Kyle Lowry.Hear untold stories about player activations, the grind of sports agency life, building authentic client relationships, and what it takes to create viral branding moments—like Nikola Jokić's “Gru” playoff entrance. Dan shares invaluable lessons on entrepreneurship, community involvement, and the real work behind the glitz of pro sports. If you're passionate about sports business, athlete marketing, or want to learn how NBA stars build their brands and give back, this episode is a must-watchFollow Dope Interviews on X: https://www.twitter.com/dope_interviewsFollow Warren Shaw on X: https://www.twitter.com/shawsportsnba Follow Warren on IG: https://www.instagram.com/shawsportsRock "Dope Interviews" gear: https://19-media-group.myspreadshop.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/dope-interviews--5006633/support.

Music City welcomes us back as we head to Nashville to chat with Dustin Turner, Music Marketing Executive at Creative Artists Agency (CAA). Dustin walks us through his day to day, and explains how CAA often functions as a bridge between promoters and management teams, working with the artist teams to figure out what the creative is going to look like, and strategizing on ways they can work with venues to make sure tours are successful. Dustin tells us about the many advantages of being based in Nashville while also enjoying close collaboration with their offices in Los Angeles and New York. We dive into some shop talk, discussing marketing strategies, trends and future predictions, and how venues can better support tours. Dustin talks to us about how he got his start in live events, from setting up tents for Clear Channel Radio in San Antonio, to roles at various venues, Live Nation in Florida, Feld Entertainment in Philadelphia, and ultimately moving to Nashville to join AEG Live before moving to his current role with CAA. We discuss how those experiences have taught him valuable lessons, given him a great perspective on all sides of the industry, and instilled the importance of networking and building connections. You'll love this fun episode that is full of great career advice, fun stories, and some Nashville recommendations.Dustin Turner: LinkedIn | Instagram | FacebookCAA Music: Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

If you enjoyed this episode, please leave a 5 star review! We appreciate the support ❤️Special Guest:Joey Berriatua: https://www.instagram.com/joeyberriatua/Joey's Newsletter: https://joeyberriatua.substack.comFollow us here:Instagram: https://www.instagram.com/coffeeclub.pod/George Beamish: https://www.instagram.com/georgebeamish/Morgan McDonald: https://www.instagram.com/morganmcdonald__/Olli Hoare: https://www.instagram.com/ollihoare/Coffee Club Merch: https://coffeeclubpod.comMorgan's discord: https://discord.gg/uaCSeHDpgsMorgan's YouTube: https://www.youtube.com/@MorganMcDonaldisaloserIntro Artwork by The Orange Runner: https://www.instagram.com/theorangerunner/Intro Music by Nick Harris: https://open.spotify.com/artist/3Zab8WxvAPsDlhlBTcbuPi0:00 Welcome Joey Bags & Ham Beans Throwback 3:18 Joey's 357 Newsletter & Tinman Elite Update 7:01 Navigating Sponsorships: Personal Brand vs. Team Umbrella 9:59 Reflecting on Tinman: A Business Decision 14:56 Diving into Sports Marketing & The Influencer Dynamic 22:19 Authenticity, Storytelling & Brand Partnerships (Red Bull, Clayton Young) 31:33 Applying Marketing Insights to Joey's Sponsor Search 38:08 Grand Slam Recap: First Impressions (Drip Check, Bibs, "Teammates") 48:56 Grand Slam Format Critique: Length, Pacing & Event Pairings 59:07 Grand Slam Deep Dive: 3k/5k Issues & Grant Fisher's Strategy 1:07:15 Grand Slam: The Money Talk & Empty Stands 1:12:38 Kit Releases: Hits & Misses 1:16:45 Grand Slam Standouts: Wanyonyi & 800/1500 Dynamics 1:25:56 Joey's Upcoming Steeplechase Season & Diamond League Chat 1:28:21 Final Thoughts & Wrapping Up

We're headed to Edmonton for this episode, home of the Oilers, to catch up with Chris Ng-Muk-Yuen, Marketing Manager for Rogers Place and ICE District. Chris tells us about the venue and surrounding district, and its place in the city and approach to engaging with fans. Fresh off the Edmonton Oilers' run to the Stanley Cup Finals last season, learn how the team and venue are capitalizing on the success, enhancing their fan experience, and bringing the city together in ICE District. Chris, who manages social media for both venues among numerous other tasks, breaks down their approach for each social platform, and we discuss when is the best time to invest time and effort into new platforms. Learn how he caught the photography bug and what he enjoys about being one of the venue's house photographers. We talk about Chris' entry into live events through an internship as a business analyst which led to roles in ticketing, sponsorship, and his current role in marketing. Chris gives some advice for young people entering the industry, as we discuss tips and the importance of a passion for events. From chats about the NHL bubble to his love of traveling to early planning for venue anniversaries – there's a little of everything in this fun episode!Chris Ng-Muk-Yuen: Instagram | LinkedInRogers Place:  Instagram | Facebook | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

⚾ In this mini-episode, we chatted with Mitch Sharma who is the Sr. Manager of Sports Sponsorships & Regional Marketing at TD. Whether it was earlier on his career with the Edmonton Oilers or co-hosting his own podcast called “The Sports Business Life Podcast” - sports marketing has been a through-line in his incredible career. We chat with him about his thoughts on the thriving business of sports & his advice for anyone looking to break into the industry.Amongst other things - we learned about a game-changing conversation that shaped his career, how his team approaches partnerships, why brands are increasingly looking to invest in sports & the types of roles that are available at TD. Also, we all left feeling the need to watch a Tom Cruise movie marathon

Jonathan Weaver is the Chief Marketing Officer at Db Journey Jonathan Weaver is a Global Marketing Leader with roles across Nike SB, Womens & Football, Burton Snowboards and currently at Db having been part of the team to drive the LVMH LLV minority investment. From the UK, living in Portugal with his wife Mareike, and two kids, Lenny and Lilly after living in Portland, USA, Austria, France and the UK. In this episode, he shares his journey through the action sports industry, his early experiences snowboarding, his transition into the corporate world with brands like Burton and Nike and his current role as CMO of DB. He discusses the cultural shifts he encountered, the importance of community in sports, and the strategic growth of DB in the travel gear market.Jonathan discusses: Growing up snowboarding on the dry slopes in the UK.Transitioning into the action sports industry through resourcefulness.Burton provided valuable insights into marketing and brand management.Nike's level of resources and opportunities in sports marketing.Cultural shifts in corporate environments can be challenging but rewarding.CrossFit's similarities with action sports in terms of community and lifestyle.Navigating women's sportswear requires understanding market dynamics. COVID-19 prompted significant career decisions and relocations.DB's growth strategy focuses on leveraging its action sports roots.Planning for the future is essential for career development.You can follow what Jonathan Weaver is up to on LinkedInLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Tod Richards, Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Ep. 128 Bracket Madness:  What Our Industry Can Learn From Sports Marketing.  This week the hosts go all in on March Madness sharing their prowess and knowledge of College Basketball, which does not take long so they move onto what our industry can learn from sports, more specifically sports marketing. Follow us on social media and let us know your thoughts and questions – https://linktr.ee/nobusinesslikepod Our theme song is composed by Vic Davi

Sports Marketing Strategy & Athlete Branding Secrets: Dwyane Wade & Steph Curry Insights with Arlesha Amazan. Join Warren Shaw for an in-depth interview with Arlesha Amazan, a leading sports marketing executive. Discover how she helped to build powerful athlete brands for NBA stars like Dwyane Wade, Steph Curry, and Jaren Jackson Jr. Learn actionable career strategy tips and get exclusive insights into navigating the sports business industry. Arlesha shares her journey from CAA to launching Champion Strategies and her podcast Hey It's Arlesha, revealing the keys to successful athlete partnerships and brand development. Whether you are interested in sports marketing careers, athlete management, or building a successful sports business, this episode provides valuable industry insights. Learn how to build a strong brand, navigate career transitions, and leverage strategic networking. Listen now to unlock the secrets of sports marketing success. 00:40 - Introduction & Welcome to Dope Interviews01:08 - How Arlesha Got Into Sports Marketing04:09 - The Importance of Networking in the Industry06:36 - First Job with Dwyane Wade's Team09:17 - Joining CAA & Working with NBA Stars12:06 - How Athlete-Brand Partnerships Work16:19 - Taking a Sabbatical from Sports Marketing20:33 - Launching Hey, It's Arlesha Podcast26:26 - The Birth of Champion Strategies32:11 - The Future of Athlete Marketing & Branding36:39 - Closing Thoughts & Where to Follow Arlesha#SportsMarketing #AthleteBranding #NBA #DwyaneWade #StephCurry #CareerStrategy #SportsBusiness #ChampionStrategies #DopeInterviewsBecome a supporter of this podcast: https://www.spreaker.com/podcast/dope-interviews--5006633/support.

Let's talk premium! On this episode of Adventures In Venueland we head back to California and chat with Michele Kajiwara, Senior Vice President, Premium Business & Events at Crypto.com Arena and AEG, and the 2024 WISE Woman of the Year. Michele oversees the sales and service of premium seats, suites, lounges, and hospitality spaces - supporting the various tenant teams (Los Angeles Lakers, Los Angeles Kings, and Los Angeles Sparks) and touring events while operating quasi independently and reporting directly to AEG. She talks about their close relationship with booking and marketing and the role touring shows play in boosting value for members while increasing retention. We talk about hosting residency shows, the relationship between LA venues, and the impact live events have on clients and the people connected with them. Michele tells us about her career journey, from attending Cal State Long Beach and University of Southern California to jobs in Lake Tahoe, New York City, and LA with numerous trips in between. She provides some amazing perspective and career advice – including the importance of travel and how sabbaticals have helped recenter her and provide new perspective at key points in her life. From fun stories to a great work/life harmony discussion, you'll love this episode that may inspire you to explore that next career challenge.Michele Kajiwara: LinkedIn | EmailCrypto.com Arena: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

In episode #139 of

✨  Ausley Karner, Senior Manager, Influencer Content at NASCAR ☁️ How Ausley transitioned from agency life to NASCAR ☁️ The power of soft skills and why they matter in marketing ☁️ How NASCAR uses influencer marketing without a physical product ☁️ Knowing when to leave a job and making career moves with confidence ☁️ Behind-the-scenes of a viral NASCAR influencer campaign Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Ever wondered how Texas Athletics creates its iconic look and feel? In this episode of 3rd & Longhorn, we sit down with Caten Hyde, Texas' Senior Associate Athletics Director, Creative Development and Video Production, to break down the strategy behind the photography, video, and digital marketing campaigns that shape the Longhorn Athletics' brand.From game-day visuals to viral social media moments, Caten gives an exclusive look at how the Texas creative team tells the story of one of college sports' most powerful programs. Whether you're a fan, a content creator, or just curious about the behind-the-scenes magic, this episode is a must-watch!Welcome to 3rd & Longhorn, your ultimate destination for all things Texas Longhorn Football! Join us weekly for an in-depth show featuring analysis and commentary from Lifetime Longhorn Football players Derrick Johnson, Alex Okafor, Fozzy Whittaker, Rod Babers, Jeremy Hills, and Clark Field Collective/Texas One Fund co-founder Nick Shuley.3rd & Longhorn takes you deep inside the world of Texas Football, offering a unique perspective from some of the best to ever put on the pads at the 40 Acres. Whether you're a die-hard Longhorn fan or new to the scene, our show provides unparalleled insight, behind-the-scenes stories, and expert breakdowns of games, players, and strategies.Meet Our Team:Derrick Johnson: NFL All-Pro and Texas Longhorn legend, providing unparalleled defensive insights. Alex Okafor: Former NFL defensive end, breaking down the line of scrimmage battles. Jeremy Hills: Renowned trainer and former Longhorn running back, discussing player development. Fozzy Whittaker: NFL veteran and special teams ace, offering game day analysis.Rod Babers: Longhorn cornerback great and media personality, sharing insider knowledge.Nick Shuley: Co-founder of Clark Field Collective/Texas One Fund, discussing the business side of college sports.What to Expect:• Game Highlights & Recaps: Relive the best moments from every game with comprehensive highlights and in-depth recaps.• Expert Analysis: Get detailed breakdowns of team performance, player statistics, and game strategies from our seasoned analysts.• Behind-the-Scenes Access: Enjoy exclusive stories and insights from former players who know the program inside and out.• Player Spotlights: Learn about the standout athletes making waves on the field and their journeys to success.• Recruiting News: Stay updated on the latest recruiting developments and future Longhorn stars.• Fan Interactions: Engage with our hosts and fellow fans through live Q&A sessions and social media.Subscribe to 3rd & Longhorn and never miss an episode. Hit the notification bell to get alerts for our latest uploads. Join us in celebrating the legacy and future of Texas Longhorn Football!Connect with Us:Follow us on Instagram:Derrick Johnson - https://www.instagram.com/superdj56Alex Okafor - https://www.instagram.com/alexokaforJeremy Hills - https://www.instagram.com/jhills5Fozzy Whittaker - https://www.instagram.com/fozzywhittRod Babers - https://www.instagram.com/rodbabersNick Shuley - https://www.instagram.com/nickshuleyFor the most comprehensive coverage Derrick Johnson: https://www.instagram.com/superdj56Alex Okafor: https://www.instagram.com/alexokaforJeremy Hills: https://www.instagram.com/jhills5Fozzy Whittaker: https://www.instagram.com/fozzywhittRod Babers: https://www.instagram.com/rodbabersNick Shuley: https://www.instagram.com/nickshuley

In the latest episode of iGaming Daily, brought to you by Optimove, the two Ted's return as the conversation surrounds the debate of football governance and betting sponsorship. Stemmed from the recent legislative efforts in the House of Lords, Ted Menmuir, SBC's Editor-at-Large, talk with Ted Orme-Claye, Editor at SBC News, about the complexities of the Football Governance Bill, the implications of betting sponsorships on football clubs, and the reactions from various stakeholders, including fans and political figures. The duo also touch on the future of sponsorships in football and the potential establishment of an independent football regulator to oversee governance and financial practices within the sport.To read more on the topics discussed on today's episode, click on the following link:- https://sbcnews.co.uk/sportsbook/2025/03/13/football-goverance-betting/Host: Ted Menmuir Guest: Ted Orme-ClayeProducer: Anaya McDonaldEditor: James RossiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode of The People of Penn State, we're joined by Mikel Jones ('15), Senior Vice President of Marketing and Content at Citi.Mikel explores the intersection of brand strategy, sponsorships, and social impact. From managing media coverage for Citi's partnerships in sports, entertainment, and culture to leading PR campaigns that drive meaningful change, Mikel shares insights from his career shaping one of the world's most recognizable financial brands. His work with Citi has taken him to major global events like the Paralympic Games in Tokyo and Beijing, The President's Cup in Charlotte, The Ryder Cup in Rome, and the Miami Grand Prix. Mikel has also led social media campaigns to show Citi's efforts to help to close the racial wealth gap and has met with HBCU students to provide early career advice. He has also been featured on Citi's TikTok account, providing consumer fraud prevention tips with over 6 million views.At Penn State, Mikel was the director of communications for Lion Ambassadors, where he also met his fiancé, Tara Bendler ('15.) He was also a diversity ambassador for the Donald P. Bellisario College of Communications, a communications captain for the Penn State Dance Marathon, and a head lifeguard at the McCoy Natatorium. He graduated in 2015 with a degree in journalism. Mikel is a 2024 recipient of the Penn State Alumni Achievement Award and lives in Brooklyn, New York.

Put on your shades and pull back that convertible top because we're headed to Los Angeles for this episode where we chat with Alex Hodges, Chief Executive Officer of Nederlander Concerts. Alex, who is in the Georgia Music Hall of Fame, recipient of the T.J. Martell Foundation's “Spirit of Excellence” Award, and recipient of the SEVT Lifetime Achievement Award, has decades of experience in all aspects of the live event industry. After we discuss Nederlander Concerts and the numerous venues they work with, we learn how Alex developed a passion for the industry, from seeing shows as a kid at Fox Theatre in Atlanta to booking bands with his college fraternity brother at Mercer University. We talk about his time as an agent, representing emerging artists at the time such as Otis Redding, The Allman Brothers Band, The Police, and many more, as well as founding Paragon and Empire Agencies. He tells us about his time as the personal manager for Gregg Allman and Stevie Ray Vaughan before joining Nederlander Concerts the first time, working at House of Blues Concerts, and then returning back to Nederlander Concerts. Alex provides an incredible perspective of the industry over the years and how things have evolved – imparting advice and valuable insight into an ever-changing landscape. You'll love this episode with this legendary trailblazer that is chock full of amazing stories, great career tips, and plenty of laughs.Alex Hodges: EmailNederlander Concerts: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

✨  Beatriz Lopez, Digital & Multicultural Marketing Director at Boston Red Sox ☁️  How to land a job in sports marketing—even without prior sports experience ☁️ The power of blending your personal passions with your career ☁️ Why posting on LinkedIn can actually get you hired ☁️ How to turn gaps in an organization into career-making opportunities ☁️ The mindset shifts that help you stand out and get promoted Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Send us a textIn this conversation, Jeremy Neisser and Andy Milovich discuss the importance of personalization in sports marketing through Revelocity Sports. They explore the challenges teams face in engaging fans, utilizing data effectively, and the significance of targeted marketing strategies. The discussion highlights successful case studies, the impact of creative campaigns, and the necessity of building long-term relationships with fans through effective communication and automation. In this conversation, Andy Milovich discusses the importance of engaging fans on a deeper level to enhance their experience and increase repeat attendance at sporting events. He emphasizes the need for sports teams to leverage data analytics to understand consumer behavior and personalize their marketing efforts. By breaking down silos within organizations and fostering a sense of community, teams can create meaningful connections with fans and drive revenue growth. Milovich also highlights the significance of tailored communication strategies for different audience segments and the critical role of data in sales and marketing efforts.TakeawaysRevelocity Sports leverages technology to build personalized fan journeys.Effective marketing requires understanding audience segments and their interests.Automation and personalization are key to driving ticket sales.Teams face challenges with turnover and complexity in marketing.Data utilization goes beyond ticket purchases to understand fan behavior.Creative campaigns should resonate with specific audience segments.Success stories demonstrate measurable impacts on ticket sales.Personalization enhances the fan experience and drives engagement.Streamlining marketing tools can reduce chaos and improve efficiency.Building long-term relationships with fans is essential for retention. Engaging fans emotionally leads to repeat attendance.Understanding customer acquisition costs is crucial for teams.Data analytics can enhance fan engagement strategies.Different demographics require tailored communication.Breaking down organizational silos improves efficiency.Sales confidence is driven by data understanding.The volume of data is rapidly increasing and must be harnessed.Now is the time for teams to invest in data-driven strategies.Chapters00:00 Introduction to Revelosity Sports and Personalization02:52 Challenges in Sports Marketing and Fan Engagement05:52 Data Utilization in Fan Engagement08:49 Segmentation and Targeted Marketing Strategies12:11 Creative Campaigns and Audience Engagement15:07 Success Stories and Measurable Impact18:00 The Importance of Personalization in Ticket Sales20:53 Streamlining Marketing Tools and Automation24:08 Building Long-Term Fan Relationships26:41 Engaging Fans for Repeat Attendance28:35 Leveraging Data for Fan Engagement30:36 Understanding Consumer Behavior in Sports32:32 Personalizing Fan Experiences34:01 Effective Communication with Diverse Audiences39:47 Building Community Through Sports41:45 Connecting Organizational Functions for Success45:06 Harnessing Data for Enhanced Sales and MarketingContact Andy and the Revelocity TeamRSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

We're headed to the Garden State for this episode and talking with Michelle McCarthy, Founder & CEO of MCC Marketing Group. Michelle, who is based in Jersey City in the New York City market, tells us about her experience with launching her business and the excitement and challenges that come along with it. She emphasizes the importance of a strong network and tells us about some of her recent clients, including David Gilmour's sold out US tour, the Rock The Country festival series, and a sold-out reunion performance featuring the original Broadway cast of Anastasia, The Musical at Lincoln Center. She talks about her love of music and other passions which drive her and her focus of optimizing results and maximizing campaigns for her clients. We talk with Michelle about her career journey, which began in County Cork, Ireland, where she did marketing and promotions for arts festivals before moving to Dublin to work with Hot Press magazine and the Dublin Theatre Festival, eventually overseeing marketing for the RTÉ Concert Orchestra. Her work there led her to New York City, where she promoted shows at Lincoln Center and Carnegie Hall before going on to spearhead marketing strategy for live entertainment at Prudential Center and Madison Square Garden Entertainment. You'll love all the great tips and conversations in this episode such as advice for those considering starting their own agency, the value of time off in recentering your path, and plenty of fun stories speckled throughout.Michelle McCarthy: LinkedIn | EmailMCC Marketing Group: Facebook | Instagram | LinkedIn ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Hour 4 with Bob Pompeani and Joe Starkey: Sonny's new book Legends and Soles: The Memoirs of an American Original. Sonny thinks one of the five most improbable parts of his life is UNC beating Georgetown in the national title game because if they lost, he would have never known Michael Jordan. 16 year old Kobe Bryant, who just came to the United States after living with his family in Italy, apologized to Sonny for not being the tournament MVP as a junior and came back stronger. Tonight is our Fan 15th anniversary event! We share our favorite memories of The Fan.

This episode of Beyond Marketing is sponsored by Magic Mind, the world's first mental performance shot.Access https://magicmind.com/mgempower and use the promo code MGEMPOWER20 to get up to 48% off your first subscription for the next 10 days. #MagicMind #MentalPerformance #SelfGrowth________________In this episode of Beyond Marketing, we sit down with Aline Machado-Lieke, Head of Marketing EMEA North at On, to dive into her journey from navigating the challenges of entering new markets as an immigrant to redefining leadership in volatile, fast-paced environments. Aline shares the behind-the-scenes of an inspiring trajectory of breaking barriers and driving innovation. In this conversation, you'll hear how she turned cultural nuances into opportunities, leveraged a test-and-learn mindset to transform setbacks into stepping stones, and reimagined sports marketing by blending lifestyle, purpose, and experience. Whether you're seeking insights on building a standout career or mastering the art of sports marketing in a dynamic landscape, Aline's stories and strategies will empower you to focus on the unique value you bring, without trying to fit in.

Join us for a conversation with Matt Bilodeau, the Chief Strategy Officer of The Tournament, renowned for orchestrating the exhilarating TST (The Soccer Tournament) and TBT (The Basketball Tournament), each featuring a $1 Million prize for the winning team. Since leaving his 10+ career at Reebok and joining The Tournament in late 2023, Matt has been instrumental in driving forward the ambitious vision for TST, drawing on his extensive background in sports marketing. He revealed the strategic thinking behind launching TST, including how they navigated the challenges of attracting the first teams to managing unexpected hurdles with composure.Matt passionately discusses the importance of gender equality in sports, highlighting The Tournament's commitment to equal prize money for the women's competitions—a pioneering move that not only bolstered the brand but also set a new standard in the industry. With the women's devision set to double in size this summer, Matt shared his excitement and future aspirations for TST, envisioning its significant role in the expanding landscape of U.S. Soccer and beyond.If you're a fan of TST, sports business in general or simply enjoy listening to a true behind the scenes of launching a successful sports event, this conversation with Matt is one you will not want to miss.Now Live on Youtube, Spotify, Apple and everywhere else.#OffThePitch • #SoccerBusinessPodcast    ----------------------------------------------------Subscribe on YouTube:https://www.youtube.com/@PodcastOffthePitch/Follow Off the Pitch on Instagram:https://www.instagram.com/podcastoffthepitch/Follow Off the Pitch on TikTok:http://www.tiktok.com/@podcastoffthepitchFollow Matt Bilodeau on LinkedIn:https://www.linkedin.com/in/matt-bilodeau-59978a2/Follow Matt Cunningham on social:https://www.linkedin.com/in/mattcghm/Follow David Kinnear on social:https://www.linkedin.com/in/dkinnear/

Welcome to episode 184 of Sports Management Podcast.  Katie Hooper is the CEO of the creative brand studio Notorious111. Katie has previously worked for Ralph Lauren and HZ, before becoming part-owner and CEO at Notorious111. We spoke about: The re-brand of Notorious111 How to serve existing clients while moving forward as a brand Leadership The difference in running a business vs owning one Katie's passion for sports And much more!  Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com

Right on the edge of the Chesapeake Bay, join us for a visit to wonderful Baltimore as we chat with Aly Katz, Brand Manager for CFG Bank Arena, an Oak View Group facility. Aly talks about her role at the venue, where she oversees three key areas: back of house (artist gifting, crew activities, promoter relations), front of house (fan activations, photo ops), and social media (branding, aesthetic, graphic strategy, content creation). Hear how she honors the legacy of the venue, which originally opened in 1962, while also highlighting its amazing new amenities since its recent, game-changing renovation. We dive into some of her favorite activations for touring crews and talent, from regular puppy parties working with rescues to pop-up flash tattoos to unique venue merch. She tells us about her commitment to working with local and minority-owned businesses for artist gifts to make them more personal and unique while showcasing local talent. We hear about Aly's career history, from working at an EDM venue in Washington D.C. to managing logistics and a merchandising business for content creators. She shares insights on what she's learned on the content creator side and offers tips on making the best pitches. If you like puppies, coloring books, creative ideas, and fun stories, you'll definitely love this episode.Aly Katz: Instagram | LinkedIn | EmailCFG Bank Arena: Facebook | X/Twitter | Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

In this insightful episode, we dit down with Kevin Couture, the Senior Vice President of the USL's Club Performance Group, who brings a wealth of experience from his diverse career in sports marketing and management. Starting as a college soccer player at Merrimack College in Massachusetts, Kevin transitioned into a significant role with USA Hockey, where he climbed the ranks over 19 years to become the Director of Corporate Marketing.Kevin delved into his recent move to the USL at the end of 2023, explaining what drew him back to soccer and the unique opportunities he saw within the league. He outlined the scope of his role, highlighting the strategic initiatives he's implemented to enhance club performance across the league. We also explored the recent success in attracting new partners to the USL, discussing the strategies that have fueled revenue growth at both the league and club levels.Kevin's insights into ground-level tactics and strategies for smaller clubs and particularly enlightening, offering actionable advice for other sports organizations. reflecting on his own achievements, Kevin shared a heartwarming personal moment of pride that stands out in his career, giving us a glimpse into the dedication and passion that drive his professional life.If you're a fan of sports business, partnership marketing, or sponsorships, this masterclass from Kevin is an episode you will not want to skip. Now Live on Youtube, Spotify, Apple and everywhere else.#OffThePitch • #SoccerBusinessPodcast    ----------------------------------------------------Subscribe on YouTube:https://www.youtube.com/@PodcastOffthePitch/Follow Off the Pitch on Instagram:https://www.instagram.com/podcastoffthepitch/Follow Off the Pitch on TikTok:http://www.tiktok.com/@podcastoffthepitchFollow Kevin Couture on LinkedIn:https://www.linkedin.com/in/kevin-couture-9209215/Follow Matt Cunningham on social:https://www.linkedin.com/in/mattcghm/Follow David Kinnear on social:https://www.linkedin.com/in/dkinnear/

From sports Marketing to Financial Planner Renee Cohen is rewriting wealth-building rules for ambitious women and entrepreneurs. Her story is going to give you valuable insights into how she used her marketing background to help launch her own financial firm.  Our discussion is value-packed with marketing and industry insights but also inspirational from finding your passion, to making a pivot, and launching a new career you're sure to gain some valuable insights Meet Renee, a financial planner who's rewriting wealth-building rules for ambitious women and entrepreneurs. As the Founder of Nexa Wealth Planning and a Certified Financial Planner™ (CFP®), Renee combines over a decade of expertise with a deeply personal mission: to make financial confidence accessible and achievable for women navigating their next big chapter. Her story began in New York, where a love for sports grew into a thriving career in sports media. Renee's true calling, however, became clear when she identified a significant gap. Successful women were building wealth but lacked a clear strategy to manage it effectively. That realization launched her into the world of financial planning, where she developed the Nexa Wealth Framework—a personalized approach that helps clients gain clarity, take control, and create financial strategies aligned with their unique goals. Renee helps clients build financial confidence and turn their aspirations into actionable plans through her signature framework. From creating a lasting legacy to achieving a work-optional lifestyle, she's passionate about guiding clients toward the freedom to live life on their terms. Based in Los Angeles with her partner, Jamaal, and their dog, Sophie, Renee also advocates for gender equality through organizations like The Bold Collective and the XX Project. Want to connect with Renee? LinkedIn: https://www.linkedin.com/in/planningwithrenee/ Instagram: https://www.instagram.com/reneelori/ Website: http://www.nexawealthplanning.com/ More about your host Lindsey Burda Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to help them build a strong digital presence and win more leads online. With over a decade of experience helping Finanical pros and Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing. Find Lindsey online at the links below: Website: burdamarketing.com LinkedIn: www.linkedin.com/in/lindseyburda Instagram: https://www.instagram.com/burdamarketing

It's Episode 100 and we're running it all the way back to Episode 1 by having back on our first return guest – Nina Jackson, Director of Marketing & Public Relations at NRG Park, an ASM Global managed property in Houston, TX. Nina oversees marketing and PR at NRG Park, a 300 acre sports and entertainment complex that hosts over 500 events and over 5.5 million people a year – which includes NRG Stadium (home to Houston Texans and Houston Livestock Show & Rodeo), NRG Center (1.4 million square foot exhibition center), NRG Arena, and 26K onsite parking spaces which are also used for events. After catching up with Nina about the last four years since we had her on as a guest, we talk about team building, hiring tips, and how to create a great culture in the workplace. We learn about how NRG Park venues support and provide for the community outside of hosting events and chat through current challenges facing live event marketers. To know Nina is to love her and she's truly one of our all time favorite people and guests. You're sure to love this episode brimming with fun stories, a discussion about hosting the Beyoncé Bowl, and lots of laughs.Nina Jackson: LinkedIn | EmailNRG Park: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Put on your party hat, grab some champagne, and meet us in The Big Apple! For this special episode we ring in 2025 by taking a look at the most viewed event worldwide – New Years Eve in Times Square, New York City. We talk with Damian Santucci, SVP of Production & Operations at Times Square Alliance, a non-profit business improvement district (BID) that works in partnership with the city and surrounding businesses to manage Times Square and produce events. We learn about Damian's background of working with the New York Knicks and Madison Square Garden before moving to his current role fifteen years ago and the big differences from an indoor event versus one in Times Square. With a load-in beginning just after Christmas in a space that never closes and is visited by around 400,000 people daily, hear what goes into setting up and putting on this incredible event that is streamed on thirty networks nationally and hundreds throughout the world. We learn all kinds of fun facts and numbers as Damian tells us about staffing, how the confetti system works, clean up, and of course… the iconic ball. Enjoy this fun episode that will make you further appreciate the logistics of this iconic event and may inspire you to visit the city sometime to see it in-person.Damian Santucci: LinkedInTimes Square Alliance: Facebook | Instagram | LinkedIn ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

In this inspiring episode, Teresa Villano Reed shares her journey from humble beginnings in Alaska to becoming a leader in sports marketing and PR. Teresa reveals how she carved her path in a male-dominated industry, built meaningful relationships, and turned rejection into fuel for success. Learn how resilience, persistence, and authenticity can help you break barriers and achieve greatness in any field. Whether you're an entrepreneur, an athlete, or someone striving for success, this episode is packed with actionable insights and motivation.

Happy New Year Venuelanders!

For Episode 99 we catch up with our friend and EVMC Hall of Famer, Jim Delaney, Founder/CEO of Activate Sports & Entertainment. Jim, who is a 30-year veteran sports and event marketer, talks to us about his latest adventure becoming what he calls a “digital nomad” – working on projects remotely as he visits venues and lives in different cities for a couple months at a time. We talk about how he processes his life in cycles or waves of every seven years, exploring and challenging himself each time a new chapter is presented. We learn about Jim's time working for teams such as the Seattle Sonics, Washington Bullets/Wizards, and New England Patriots before landing at TD Garden in Boston where he oversaw marketing and PR for ten years. Hear what it was like to strike out on his own, advice he has for those considering it, and ways he constantly looks for the new challenge to keep him engaged. Jim talks about his excitement around AI and the sandbox it could provide for live events and his approach when pursuing new trends. From book recommendations to industry advice to fun stories and perspective, you'll enjoy this wonderfully unique episode that may inspire you to find that next exciting challenge.Jim Delaney: LinkedIn | Email ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Live from backstage at the Fox Theatre in Atlanta, Georgia, we chat with Rachel Bomeli, Vice President of Facility Operations for the facility. We join Rachel the morning after a big show the previous night and learn all about this truly unique venue which features a wide array of architectural styles. We talk about the design of the theatre, their early plans as the venue approaches its centennial in five years, and how theaters often provide interesting perspective in venue stewardship and preservation. We learn how Rachel got her start in live events – from an interest in the industry during her time at Michigan State to a spontaneous move south with a friend that led to a job with Broadway Across America. We talk about her time at Fox Theatre and how her role has developed over the years, allowing for professional growth and exciting challenges. We talk about the city of Atlanta, where the Event & Venue Marketing Conference will be in 2025, and its place in the live event landscape with its numerous venues. Please Note – Stick around to the end of the episode to hear some audio of Rachel touring us around the venue as we discuss: different rooms, the recent Andre 3000 show, beautiful plaster molding, a hidden porch overlooking Ponce De Leon Ave, and lastly a visit to their VERY impressive climate-controlled archive room. As they say, “Atlanta Influences Everything” and it's easy to see why.Rachel Bomeli: Instagram | LinkedInFox Theatre (Atlanta): Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Mike "C-Roc" dives into the fascinating world of sports digital marketing with Sean Callanan, founder of Sports Geek. Sean has pioneered the digital transformation of sports teams and leagues worldwide, creating innovative strategies to grow digital fanbases and drive revenue. From his early days as a frustrated sports fan turned tech-savvy entrepreneur, Sean shares how he combined his IT background and love of sports to revolutionize the way teams connect with their fans. He discusses his groundbreaking "Digital Dollars" process, the challenges of engaging fans across platforms, and how storytelling can ignite passion in sports communities. Tune in to hear Sean's journey, insights on building digital strategies for teams, and the pivotal moments that launched his career—including his first big break with an Australian Football League powerhouse. Whether you're a sports fanatic or a marketing enthusiast, this episode is packed with inspiration and actionable takeaways! Website- https://sportsgeekhq.com/ Social Media Links/Handles- https://www.facebook.com/seancallananspeaks/ https://www.instagram.com/seancallanan/ https://www.linkedin.com/in/seancallanan/

The Lieb Cast analyzes the legal fallout from the highly publicized and controversial Mike Tyson vs. Jake Paul fight. Allegations of fraud, misrepresentation, and scripted manipulation have spurred multiple lawsuits, with plaintiffs claiming they were misled into buying pay-per-view access for an event that wasn't as legitimate as it seemed.We explore the legal implications of these accusations, from consumer protection and contract law to the potential for new regulations targeting influencer-led sports events. As the lines blur between sports and scripted entertainment, what does this mean for the future of celebrity boxing and sports marketing transparency?

I'm heading off to the Sports Business Journal's 25th annual celebration tonight (11/22), toasting "40 Under 40" in Sports Marketing, which includes the CEO of USA Fencing, Phil Andrews. So, in homage, and since his triumphant return from the Olympics and Paralympics which took place after this recording, I'm sharing a replay of our Insider Interviews episode, ICYMI! And, if you were living under a rock, know that history was made. I asked Phil for his recap and he said: "We made history at Paris 2024 on and off the piste, sharing the gold medal lead for the first time and an historic all-American final. Back home we had 35,000 people try Fencing over the Games, moved from 12th to 6th in our media share and have seen 12.7% growth in the business post-Games; while we've signed 4 new partners, including a record breaking deal with Italian brand Macron who are seeing the benefits from our expanded presence.” -- Phil Andrews Wow. So, to better understand how niche sports like fencing can not only stay relevant but grow their fanbase, here's Phil Andrews, who I called the British Ted Lasso for bringing a Midas touch to the world of parries and ripostes as CEO. I also encourage you to visit the team News site to really see why Phil is being honored: from promoting the sport to a diverse community to growing sponsorships to innovating ways to increase awareness through sweepstakes and experiential marketing. He is, himself, gold. In advance of the Paris Olympic Games, Phil and I explored how he's applying creative strategies to boost awareness, revenue, and membership in a sport that still takes some explaining. Which he does beautifully. For this audience, he also shares his data-driven approach to attracting sponsors, revealing, "We have to, to be candid, fight dirty a little bit. We don't have the brand of a New York Yankees or even a USA Gymnastics where you're buying brand and eyeballs. But we have data, we have people, and we have a direct road to them." This innovative thinking has led to partnerships with brands like Naked Wines, Avis, and Hilton. Phil even teases an upcoming sponsorship that's perfectly on-point: the "Official Fence of Fencers." Talk about targeted marketing! But it's not all about the money. Phil is passionate about making fencing accessible to all. He discusses USA Fencing's award-winning diversity and inclusion initiatives, including the "Fencing the Gap" program. "The idea of Fencing the Gap is very simple. It's grant funding that we can put towards fencers who otherwise can't afford to play the sport," Phil explains. Get ready for some Olympic-sized insights as Phil breaks down: - The complexities of Olympic sponsorships (it's not as simple as you might think!) vs sponsorships of the NGBs (National Governing Bodies). - How USA Fencing is bringing the Olympic experience to communities across America allowing locals to fence with some greats in 10 cities this summer.  - The surprising connection between fencing and the NCAA (hint: it's not just about the sport) - Why listing women first in team announcements is a small but powerful change. Olympic-bound Team USA Fencing As a bonus, listeners get a glimpse into Phil's personal life, including his connection to me (spoiler: we met last year when I discovered we were related by marriage!). Phil even shares why he told Sports Business Journal in his interview as a "40 Under 40" that Insider Interviews is his go-to podcast!: "A lot of what I've done over my career is taking other people's ideas and applying them into Olympic and Paralympic sport. That's how we've done things differently. And so I find it a great way to listen to, as the title suggests, an insider and apply their ideas to what we do." This "40 under 40" picked Insider Interviews as #1! Whether you're a marketing pro looking for fresh ideas, a sports enthusiast curious about the business behind the games, or just someone who appreciates a good underdog stor...

Kelley Earnhardt Miller is back for another session of the Business of Motorsports with longtime sports marketing executive Steve Uline. With the recent announcement that JR Motorsports had secured the rights to the DEI-Styled number 8 and plan to run the iconic Budweiser red paint scheme at the South Carolina 400 in a new partnership with Anheuser-Busch, Kelley wanted to chat with the mastermind and driving force behind the memorable sponsorship campaign. Steve fills listeners in on his journey to becoming a sports marketing director, which involved stints in the service industry before coming on at Anheuser-Busch as a director for Bud Sports TV. He admits that he applied for the position in sports marketing several times before finally getting the job, a process that took eight years. He and Kelley relate on the value of exposure and experience in the workforce and how that prepares you for any situation encountered in professional settings.Steve explains how the Dale Earnhardt Jr. and Anheuser-Busch partnership came to be, which took the place of a longtime deal with Hendrick Motorsports. After the Bud car at Hendrick was underperforming, the company began looking for a new driver to get behind and realized that Dale Jr. was making his way through the NASCAR ranks at a rapid pace. Kelley and Steve talk about how Dale grew into the role as a brand ambassador and how his level of stardom elevated Budweiser back into relevancy in the beer market. Steve shares several hilarious stories from the Bud-8 days and still considers the campaign to be his finest achievement in his sports marketing career.

It's a party all day in RVA! Join us on the east coast as we head to Richmond, Virginia to chat with Brittany Herndon, Director of Sales & Marketing for Altria Theater and Dominion Energy Center – both managed by ASM Global. Brittany, who also serves as Regional Marketing Director for ASM Global's theatrical venues, tells us about Richmond and what it's like working at gorgeous, historic theaters. With multiple Pollstar Award nominations, learn what it is like working for the number one theater in Virginia, what a typical theater season looks like, and how marketing for a theater varies from marketing at larger venues. We dig into tips for working with and building trust with promoters - how to challenge and suggest alternatives to requests, fleshing out plans to make them more valuable, and knowing when the juice is worth the squeeze. Brittany walks us through her career adventure, from attending Sweet Briar College with an interest in being a film composer to various marketing jobs to finally landing in the live event industry, and various guidance she received along the way. From fun stories to career advice - enjoy this great episode that may inspire you to visit a historic theater, support your local parks department, and pursue your next great opportunity.Brittany Herndon: Instagram | LinkedInAltria Theater: Facebook | Instagram | TikTokDominion Energy Center: Facebook | Instagram | TikTok ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

In this Sports Geek interview, Josh Marton shares insights on sports marketing and communications evolution across his career in agency, broadcast, cricket and now Golf. Show notes - https://sportsgeekhq.com/josh-marton-pga-of-australia/

SUMMARYIn this lively podcast episode, Ryan Alford joins co-hosts Chris Hansen and Brianna Hall to dive into a wide array of engaging topics. They kick off with personal holiday stories, reminiscing about Christmas traditions, festive decor, and memorable moments. Shifting gears, the trio explores innovative marketing strategies, analyzing Mountain Dew's recent rebranding and Goldfish crackers' creative limited-edition releases. The conversation then tackles the evolving landscape of college sports, highlighting the financial possibilities now available to athletes under the new NIL regulations. They also discuss political betting on the Robinhood app, diving into recent controversies around financial platforms and offering listeners valuable insights on trends shaping business, sports, and marketing today.TAKEAWAYSDiscussion on the upcoming election and its implications.Holiday preparations and traditions, including Christmas decorations.Marketing strategies and rebranding efforts of companies like Mountain Dew and Goldfish.The impact of Name, Image, Likeness (NIL) regulations on college athletes and sports marketing.The commercialization of college sports and its effects on education.The emergence of betting on political outcomes, particularly through platforms like Robinhood.Analysis of current betting odds for political candidates and their potential influences.The role of media appearances in shaping public opinion during elections.The complexities of modern banking and technology, highlighted by JPMorgan Chase's recent lawsuit.The importance of critical evaluation of information from media outlets in today's society. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

On this week's episode, WHOOP Director of Sports Marketing, Jeremy Powers welcomes former Australian National Rugby League (NRL) player, Keegan Hipgrave. Jeremy and Keegan discuss Keegan's background in sport (1:48), the ins and outs of rugby league (3:52), Keegan's NRL career (14:28), rugby's culture around playing through injury (14:28), and Keegan's medical retirement due to concussion (21:46). Keegan shares his insights on navigating retirement from professional sport (27:53), the importance of implementing mental health resources in the NRL (30:47), his adjustment to retirement (34:20), and the importance of mental health representation in sports (38:19).Resources:Keegan's InstagramThe Keegan and Company PodcastThe Keegan and Comoany Podcast on InstagramFollow WHOOPwww.whoop.comTrial WHOOP for FreeInstagramTikTokXFacebookLinkedInFollow Will AhmedInstagramXLinkedInSupport the show