Podcasts about Sports marketing

FIFA's 2026 World Cup pulled in more than $9 billion in tournament revenue. A single rule change around new hydration breaks is expected to net Fox at least $250 million in ad revenue alone.This week, Elena, Angela, and Rob break down what the World Cup's record-breaking business means for marketers investing in live sports. They dig into whether mega events can crowd out regular advertisers, if sponsorships or TV spots make the smarter sports buy, and how brands of any size can get into the game without overspending. Plus, hear creative tips for keeping viewers engaged when 71% of fans admit their attention is split during the game.Topics covered: [00:00] The record-breaking business of the 2026 World Cup [03:00] Why the "Americanization" backlash didn't dent demand [08:00] How mega events affect TV pricing for other advertisers [10:00] Why live sports still build a brand's memory structures [14:00] Making creative work for second-screen viewers [15:00] Sponsorships vs. TV spots: which buy works best  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2026 SportsPro Article: https://www.sportspro.com/analysis/sponsorship-marketing/fifa-world-cup-2026-business-revenue-ticketing-broadcast-sponsorship/2026 WARC Article: FIFA World Cup: https://www.warc.com/en/article/almost-nine-in-ten-fans-plan-to-engage-with-world-cup-games-across-channels-d6e7955af51540c791c76b231ac1eeca2026 WARC Article: World Cup Engagement: https://www.warc.com/en/article/almost-nine-in-ten-fans-plan-to-engage-with-world-cup-games-across-channels-d6e7955af51540c791c76b231ac1eeca Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Meet Hector Arenas, Venue Operations Manager at the FIFA World Cup 2026 in Monterrey.Back home in Mexico, he'd built a solid career as an industrial engineer with an MBA, ten years of experience, and a general manager role at a lending company, complete with the apartment, the car and the stable life. Then COVID hit, and he and his wife made a decision to leave their comfort zone and chase their dream. In July 2023, they moved to Australia so Hector could study a Master Of Business (Sport Management) at Deakin University.Four months later, on a tip from his university mentor, he landed a three-month casual events contract at Melbourne Park, and turned it into three straight Australian Opens. From there, he applied cold to FIFA, got knocked back once for being "not experienced enough," then came back a year later to win a Venue Operations Manager role at Estadio Monterrey, delivering matches at the biggest event on the planet in his home country.Lots to look out for in this episode, including how to break into sport when you've got zero industry network in a new country, why "say yes to everything" opened every door, and how the engineering discipline of doing more with less transferred straight into running a World Cup venue.We cover:(03:13) - Interview starts(09:26) - Quick Fire Questions(08:08) - What Hector's career looked like prior to moving to Australia(20:31) - Opportunities to work in sport in Mexico(22:14) - The decision behind moving from Mexico to Australia(25:31) - What skills from Hector's engineering career were transferable to the sport industry(27:05) - Hector's first role in sport at the Australian Open(31:21) - Favourite moment working at the Australian Open(33:44) - How Hector joined SportsGrad(37:14) - How networking has helped Hector's career(39:48) - How to build your network when you arrive in a country for the first time(40:48) - How Hector found his role at the FIFA World Cup(45:14) - Hector's journey from watching Mexico at the FIFA World Cup in 2022 to working at the 2026 World Cup(46:47) - What a match day in Hector's role looked like (55:51) - Favourite moments working at the FIFA World Cup(01:07:33) - How to land a role in sport events and operations in the next 30 days(01:08:45) - Biggest Pinch Me moment working in sport(01:13:49) - What life would look like if not a career in sport(01:14:48) - Hector's question for next guestIf you liked this ep, give these a go next:#356: Career journey of FIFA World Cup Commentator David Basheer#357: From International Student to Major League Soccer with Adam Ferreira (Vancouver Whitecaps)#358: Sports Marketing in the Premier League and the MLS with Sunny Dhillon (Seattle Sounders)Want a job in sport? Click here.Follow SportsGrad on socials: LinkedIn | Instagram | TikTokFollow Reuben on socials: LinkedIn | Instagram | TikTokThanks for listening, much love! Hosted on Acast. See acast.com/privacy for more information.

Welcome to Marni On The Move! Today I'm chatting with Olympic gold medalist and Diadora Sports Marketing Director Gelindo Bordin. We're talking all things running and Diadora—from Gelindo's own journey into the sport to the innovation and design behind the brand's running shoes, how Diadora balances speed, performance and style, who they're designing for, and what's ahead for the brand. We also get into the evolution of running shoes and where Gelindo sees the future of the sport heading. Let's dive in! CONNECT Diadora on Instagram Marni On The Move Instagram, TikTok, LinkedIn, or YouTube` Marni Salup on Instagram and Playlist on Spotify SUBSCRIBE TO OUR NEWSLETTER Sign up for our monthly newsletter, Do What Moves You, for Marni on the Move updates, exclusive offers, invites to events, and exciting news! SUPPORT THE PODCAST Leave us a five stars and a review on Apple, it’s easy, scroll through the episode list on your podcast app, click on five stars, click on leave a review, and share what you love about the conversations you’re listening to. Tell your friends the episodes you are listening to on your social. Share a screen shot of the episode in your stories, tag us, we will tag you back!

Meet Jack Lloyd, Marketing Specialist at Cricket Australia, and one of the people building the 150th Anniversary Test Match, cricket's biggest global event in a generation.Jack's love of sport started early. A Year 9 internship at AFL Media, then as a bartender at the MCG throughout uni just to be near the action. He got his foot in the door leading live match-day coverage at Box Hill Hawks, with a day a week inside the Hawthorn media team. Just as he graduated university at the end of 2019, the world shut down for the COVID Pandemic. Hiring froze, redundancies swept the industry, and his entry into full-time work was put on pause.So he kept building. A message from Reuben pulled him in to produce the first 70 episodes of the SportsGrad podcast, absorbing exactly how insiders break into sport. That's where it all turned. He landed at Rugby Victoria, then won his big break as Digital Marketing Coordinator for the ICC Men's T20 World Cup 2022, a 300,000-fan database, 800,000 tickets sold, before moving to Cricket Australia, where he's climbed from marketing coordinator to leading Big Bash marketing across a record 1.1-million-fan season.In this episode, Jack shares how to get a foot in the door at the lower levels and build skills that actually carry up, why leading with your "why" beats reciting your CV, and the pinch-me moment at the World Cup final he never saw coming - flag in hand, 90,000 fans, and being on the field at the MCG for the trophy lift.We cover:(03:08) - Interview begins(04:40) - Quick Fire Questions(10:23) - Early experiences that shaped Jack's career(17:35) - How Jack landed his role at the ICC T20 World Cup(20:16) - Day-to-day responsibilities in Jack's role as Digital Marketing Coordinator(23:53) - Being on the ground for the T20 World Cup final(27:42) - How Jack landed his role as Digital Marketing Specialist at Cricket Australia(40:47) - What the lifecycle of a marketing campaign at Cricket Australia looks like(45:01) - Campaigns Cricket Australia are running in the lead-up to the 150th Anniversary Test match at the Melbourne Cricket Ground(53:14) - What challenges did Jack face breaking into sport(54:13) - How Jack decided what career path to take(55:33) - Impact of mentors on Jack's journey(57:02) - On Jack's role as a Coach in the SportsGrad method Program(01:01:27) - How to land a job in Sport Marketing in the next 30 days(01:02:39) - Biggest 'Pinch Me' moment working in sport(01:07:04) - What life would look like if not a career in sport?(01:08:06) - What measures do you implement to prevent burnout(01:09:55) - Jack's question for the next guestIf you liked this ep, give these a go next:#225: T20 World Cup tournament time jobs with Jack Lloyd & Harrison Orchard#347: Sport Marketing & Communications - How to work in AFL, NBA and Seven Sport with Anthony Alsop#358: Sports Marketing in the Premier League and the MLS with Sunny Dhillon (Seattle Sounders)Want a job in sport? Click here.Follow SportsGrad on socials: LinkedIn | Instagram | TikTokFollow Reuben on socials: LinkedIn | Instagram | TikTokThanks for listening, much love! Hosted on Acast. See acast.com/privacy for more information.

As Formula E takes on the giants of global motorsport, Ellie Norman explains how the electric racing series is using creators, technology and a challenger mindset to build the next generation of sports fans. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join us on the left side of the “Michigan mitten” as we head to Grand Rapids to chat with Hannah Flynn, Communications Manager with Legends Global, which manages Van Andel Arena, DeVos Performance Hall, DeVos Place, newly opened Acrisure Amphitheater, and Amway Stadium (opening Spring 2027). As a passionate social media and pop culture guru, we dive into the details of Hannah's role, the structure of their department, and learn a bit about each of the venues. We talk with her about collaborating with local businesses and hear tips about pitching ideas and some examples of fun promotions. Known for dressing up as artists coming to their venues for TikTok videos, Hannah talks about their approach to following social trends and how to discover new ideas. We talk about how she got into live events as well as the creation of her concert social account (@hangoestoaconcert), which has evolved from providing tips for going to concerts to advice on joining the industry. This is a fun episode that's sure to spark some ideas, give you some accounts to follow, and (for those of you not already in the industry) may just inspire you to dive in. Hannah Flynn: Instagram | TikTok | LinkedIn Van Andel Arena: Instagram | Facebook | TikTok ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Oklahoma State released its 2026 football game themes, but are they enough to get Boone Pickens Stadium packed every Saturday?In this episode of The CGA Tour, Calvin and Trey put on their sports marketing hats and build their own strategy for selling out Boone Pickens Stadium. From theme games and promotions to ticket pricing, student engagement, alumni outreach, traditions, and game-day experiences, they discuss what Oklahoma State could do differently to create one of the best atmospheres in college football.Topics include:Breaking down the 2026 home game themesWhat OSU gets rightWhat we'd change immediatelyMarketing ideas that could increase attendanceStudent section improvementsFamily Weekend and Homecoming discussionCreating can't-miss game day experiencesLessons from other successful college football programs0:00 Intro2:15 Oklahoma State releases 2026 theme games6:30 Overall thoughts on the current schedule11:00 Which theme game works best?16:00 What we'd eliminate or change22:00 Our plan to sell out Boone Pickens Stadium30:30 Student section ideas35:30 Ticket pricing & promotions40:00 Our dream Oklahoma State game-day experience43:00 Final thoughtsCan Oklahoma State consistently fill Boone Pickens Stadium? We share our blueprint.Be sure to LIKE, SUBSCRIBE, and COMMENT with your own ideas to improve the game-day experience!#OklahomaState #GoPokes #Big12 #CollegeFootball #BoonePickensStadium #SportsMarketing #OSUFootball #CowboyFootballOklahoma State, Oklahoma State Football, OSU Football, Cowboys Football, Boone Pickens Stadium, Big 12 Football, College Football, Oklahoma State Podcast, CGA Tour, Go Pokes, Sports Marketing, College Athletics, Oklahoma State Game Day, Family Weekend, Homecoming, UCF Football, Oregon Football, Texas Tech Football, Kansas Football, Oklahoma State Theme Games, Fan Experience, Student Section, College Football Attendance, Stillwater Oklahoma, Mike Holder, Oklahoma State Athletics, College Sports Business, Football Marketing, Big 12 Podcast, OSU FansWant to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5459041440759808

Journey with us to the Aloha State as we visit Hawaii and talk with Barb Saito, President of Aloha Group International Inc., who is based in the capital city of Honolulu on the island of O'ahu. Barb, who has 45 years of experience in the industry, supports concert promoters by consulting and assisting with financial and logistical challenges that come with promoting shows in Hawaii. She also works a lot with Asian artists who often do fan club flyaway events in the area. We chat through the many benefits of routing shows to Hawaii and learn about how they navigate challenges in keeping costs low and making adjustments to tours, using local vendors and shipping gear to make the finances work. Barb tells us about her start in live events, stage managing for plays in high school and ultimately getting a job as a book keeper with legendary concert promoter and DJ, Tom Moffatt. She shares memories from early shows and talks about what it was like breaking barriers as a woman handling settlements and production in the 80s and 90s. We also talk about her volunteer work with Hawaii Events Coalition, a group which formed during the pandemic to support overall live event business in the state. Enjoy this fun, fascinating episode filled with aloha, a love of live events, and amazing stories. Barb Saito: LinkedIn | Email Aloha Group International: Facebook | Instagram | Twitter/X ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Today's global stories take us from a natural disaster in Japan to an unusual criminal tactic in Italy and the business of international football. Adam Gilchrist shares these stories with Lester Kiewit, beginning with the race to rescue people trapped after a powerful earthquake caused a shopping mall to collapse. The conversation then turns to Italy, where investigators say arsonists are using animals to help spread fires. Finally, they examine FIFA's latest plans to further commercialise the World Cup and what it could mean for the future of the beautiful game. Good Morning Cape Town with Lester Kiewit is a podcast of the CapeTalk breakfast show. This programme is your authentic Cape Town wake-up call. Good Morning Cape Town with Lester Kiewit is informative, enlightening and accessible. The team’s ability to spot & share relevant and unusual stories make the programme inclusive and thought-provoking. Don’t miss the popular World View feature at 7:45am daily. Listen out for #LesterInYourLounge which is an outside broadcast – from the home of a listener in a different part of Cape Town - on the first Wednesday of every month. This show introduces you to interesting Capetonians as well as their favourite communities, habits, local personalities and neighbourhood news. Thank you for listening to a podcast from Good Morning Cape Town with Lester Kiewit. Listen live on Primedia+ weekdays between 06:00 and 09:00 (SA Time) to Good Morning CapeTalk with Lester Kiewit broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/xGkqLbT or find all the catch-up podcasts here https://buff.ly/f9Eeb7i Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalkSee omnystudio.com/listener for privacy information.

Today's global stories take us from a natural disaster in Japan to an unusual criminal tactic in Italy and the business of international football. Adam Gilchrist shares these stories with Lester Kiewit, beginning with the race to rescue people trapped after a powerful earthquake caused a shopping mall to collapse. The conversation then turns to Italy, where investigators say arsonists are using animals to help spread fires. Finally, they examine FIFA's latest plans to further commercialise the World Cup and what it could mean for the future of the beautiful game. Good Morning Cape Town with Lester Kiewit is a podcast of the CapeTalk breakfast show. This programme is your authentic Cape Town wake-up call. Good Morning Cape Town with Lester Kiewit is informative, enlightening and accessible. The team’s ability to spot & share relevant and unusual stories make the programme inclusive and thought-provoking. Don’t miss the popular World View feature at 7:45am daily. Listen out for #LesterInYourLounge which is an outside broadcast – from the home of a listener in a different part of Cape Town - on the first Wednesday of every month. This show introduces you to interesting Capetonians as well as their favourite communities, habits, local personalities and neighbourhood news. Thank you for listening to a podcast from Good Morning Cape Town with Lester Kiewit. Listen live on Primedia+ weekdays between 06:00 and 09:00 (SA Time) to Good Morning CapeTalk with Lester Kiewit broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/xGkqLbT or find all the catch-up podcasts here https://buff.ly/f9Eeb7i Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalkSee omnystudio.com/listener for privacy information.

What separates the entrepreneurs who make it from everyone else? They stop waiting for the perfect idea and simply start. In Part 2, Zach Dulla shares how a passion project became two thriving brands, why speed and storytelling win in the content game, and the lessons he's learned scaling nationwide. From capturing viral sports moments and working with the PGA and Blackhawks to betting on himself and leaving corporate America, Zach delivers a powerful message for entrepreneurs: start messy, stay adaptable, and let the business evolve into what it's meant to become. Connect with Zach Dulla: https://www.linkedin.com/in/zacharydulla/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

We went to the FIFA World Cup, and we couldn't switch off the sport business lens while we were there, so we sat down to talk through everything we noticed.In this episode, Nathan Perrone and Reuben Williams share their experience at the FIFA World Cup and what they noticed through the lens of sports business.They pick apart everything from the ticketing tech, to the workforce, the signage sponsors pay millions for, the commercial engine behind the World Cup, fan festivals, activations, which brands performed, and just how much revenue a tournament like this actually generates.They also run through a host city report and compare how the whole experience stacks up against the Paris Olympics and previous World Cups in Russia and Qatar.And yes, we also get into Reuben's "fairly sizeable hiccup" in Vancouver and how he almost didn't make it to the USA.You don't want to miss this, it's a fun one!We cover:(02:50) - Discussion Begins(05:15) - Quick Fire Question(20:27) - Reuben's mishap in Vancouver(29:37) - What we noticed at the World Cup that most fans don't(44:38) - What Nathan observed from a commercial lens(55:01) - Ranking our favourite host cities at the World Cup(01:04:43) - How the 2026 FIFA World Cup ranks against other tournaments(01:15:34) - Sport Biz professionals we got to connect with at the World Cup(01:19:16) - Meeting SportsGrad member Jake Cohen in Kansas(01:24:48) - How to land a role at an upcoming major tournament(01:28:12) - Our takeaways from making connections on the ground at major tournamentsIf you liked this ep, give these a go next:#356: Career journey of FIFA World Cup Commentator David Basheer#357: From International Student to Major League Soccer with Adam Ferreira (Vancouver Whitecaps)#358: Sports Marketing in the Premier League and Major League Soccer with Sunny Dhillon (Seattle Sounders)#359: How to Build a Freelance Career in Sports Photography with Aleks Jason (Melbourne City & Socceroos)Want a job in sport? Click here.Follow SportsGrad on socials: LinkedIn | Instagram | TikTokFollow Reuben on socials: LinkedIn | Instagram | TikTokThanks for listening, much love! Hosted on Acast. See acast.com/privacy for more information.

We're off to the Midwest as we visit the city of Omaha, Nebraska and chat with Adam Straight, President & CEO of Metropolitan Entertainment & Convention Authority (MECA). Adam tells us all about MECA, which is a venue management company which manages city-owned properties including CHI Health Center Omaha (which includes an arena and convention center), Charles Schwab Field Omaha (which hosts the College World Series), and The RiverFront (72-acre urban green space along the Missouri River). We hear what makes each venue special and how their combined strength makes the city competitive when attracting events. Adam tells us about what makes Omaha special, trends he is seeing in the convention side of the industry, and we discuss the importance of sustainability with venues. We learn about Adam's history in the industry, which he started unconventionally as an electrician working sporting events at University of Maryland, eventually leading him to working at two of the top five convention centers in the country. Enjoy this episode which provides an interesting perspective of managing a diverse group of venues and is sure to add Omaha to your visit list. Adam Straight: LinkedIn MECA: Facebook | LinkedIn | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

For a channel expected to rake in $5.3 billion between 2026 and 2030, a logo on a jersey isn't enough anymore. On this episode of the Digiday Podcast, Ally Bank CMO Andrea Brimmer breaks down the anatomy of a sports marketing deal and why emerging media is Ally's next bet.

Many corporate marketing groups experience declining conversion rates because they view sports sponsorships as generic logo placements that audiences easily ignore. Alex Charkham, lead strategist at Ignite, breaking down how to transform multi-year sports agreements into adaptive, integrated assets that drive core business growth.He shares his operational playbook for analyzing Formula 1's massive shift to digital-first demographics, managing intellectual property protections against competitor ambush ads, and leveraging first-mover advantages across cross-border franchise expansions.Key tactical themes covered:Restructuring passive sponsorship contracts into multi-channel narrative partnerships.Enforcing strict legal guidelines to isolate competing brand lines during peak global events.Leveraging integrated assets—including content, player talent, and first-party data—to optimize marketing plans.Navigating demographic modernizations inside historic sports properties to capture younger audiences.Managing early-stage brand risk across newly launched international franchises.Guest Profile: Alex Charkham is the lead strategist at Ignite, directing integrated sports, entertainment, and media allocations for global enterprise brands within the Omnicom Group.Connect & Scale Your Performance Capital:Follow Alex Charkham on LinkedIn: https://www.linkedin.com/in/alex-charkham-511a5110/Explore Ignite: https://www.ignite-sports.co.uk/Optimize Media Allocations with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Live from Sacramento – Join us on the red carpet as we interview award winners at the 11th Annual Event & Venue Marketing Conference Awards. Dave and Paul speak with award recipients in the various categories and get insight into their experience and advice they have for others wanting to be in their shoes. In addition to this audio version, click this link to watch the video version:

Recorded live at SocialWest 2026 in Calgary, Jeff Aylen, Vice President of Marketing and Brand for the Vancouver Whitecaps, joins host Lindsay Smith to talk about what it really takes to build a fanbase that sticks around long after the final whistle.Jeff shares how the Whitecaps went from struggling to fill 12,000 seats in 2021 to selling out 50,000-person stadiums in 2024, and why that turnaround had as much to do with a strategic pivot toward relationship building as it did with what was happening on the pitch.He breaks down how the team uses data and performance marketing to amplify emotional moments, how they scenario plan for seasons when the results aren't going their way, what FIFA 2026 means for the long-term growth of soccer in Canada, and why building mini-pitches across BC matters more to the Whitecaps than any single World Cup bump.Because fans aren't acquired. They're built.Edited and produced by the incredible team at Takt.

Meet Sunny Dhillon, Partnerships Marketing at the Seattle Sounders, where he manages the club's biggest accounts - Adidas, Toyota and jersey sponsor Providence.Sunny didn't grow up planning a career in sport. A kid from Wolverhampton who nearly enrolled in a computing degree, he pivoted after a halftime TV advert pointed him toward a football business degree, and never looked back.From pressing names onto jerseys in the Manchester City club shop, to sponsorship operations at Manchester United, global partnerships at his boyhood club, the Wolverhampton Wanderers F.C., to building a life and career across the Atlantic in the US, Sunny's path is a masterclass in saying yes to discomfort.Whether you're eyeing your first break or trying to level up once you're inside, Sunny's story is proof that you don't need a perfect plan, just the willingness to follow the spark and keep backing yourself when things get uncomfortable.We cover:(02:53) - Interview begins(05:14) - Quick fire questions(11:37) - Importance of early career experiences in Sunny's journey(14:10) - How Sunny landed his role at Manchester United FC(17:51) - Sunny's move to the Wolves(20:23) - Story behind landing a new kit deal at the Wolves(23:25) - Differences in sponsorships in football in the US and the UK(27:16) - Sunny's move to the US and journey to the Seattle Sounders(29:12) - Sunny's business in sport sponsorship(31:17) - Sunny's role at the Seattle Sounders(35:58) - What does collaboration with other sports clubs look like?(39:00) - What being part of the Club World Cup involved(43:02) - How the Sounders are capitalising on the FIFA World Cup being in town(46:13) - Sunny's predictions for the USA and England at the FIFA World Cup(50:12) - How Sunny decided the career path he wanted to take (52:29) - Impact of mentors on Sunny's career(54:30) - How to land a role in sports partnerships in the next 30 days(56:53) - How far do you have to take yourself to achieve a dream, and when do you think that dream has been reached?(58:25) - Sunny's question for next guestIf you liked this ep, give these a go next:#280: How to get a sports marketing job in the English Premier League with Alex King #314: How Kiri Madhani pivoted into Commercial Partnerships at DAZN #333: Managing Partnerships for the Nike Melbourne Marathon at IMG with Clayton Henderson Want a job in sport? Click here.Follow SportsGrad on socials: LinkedIn | Instagram | TikTokFollow Reuben on socials: LinkedIn | Instagram | TikTokThanks for listening, much love! Hosted on Acast. See acast.com/privacy for more information.

Live from Sacramento – Sit in on this 2026 Event & Venue Marketing Conference session as we chat with Vanessa Mancao (Tour Marketing Manager, Red Light Management), Karl Crudup (Director of Event Sales & Production, Sacramento Kings), and Jessica Eckley (Managing Partner, Crackerjack Media) in front of a live audience. In this session, titled "Beyond Venue Walls: Creative Strategies for Marketing Experiences Beyond Traditional Events" we explore how creative marketing and branding can promote activities tied to other events, plaza parties, and unique experiences beyond traditional events inside venue walls. Walk away with actionable ideas to craft fun interactions, boost awareness, maximize assets, create a larger community impact, and build deeper fan connections beyond event night. Hosted by Adventures In Venueland's Dave Redelberger and Paul Hooper, this episode gives you a taste of this year's sold out conference at the Hyatt Regency Sacramento. If you joined us in-person, this is a great way to re-listen for notes and share this episode with a boss or colleague for them to get a taste of the EVMC experience. Vanessa Mancao: LinkedIn Karl Crudup: LinkedIn Jessica Eckley: LinkedIn ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Sports fans are another level of loyalty, and smart brands are figuring out how to show up authentically in that space. Lowe's is doing just that with the NFL and Lionel Messi. We sat down with Gerardo Soto, VP of Media and Sports Marketing, to hear how.This episode is supported by ⁠Wunderkind Ads⁠.

With billions pouring into sports marketing this year, the stakes are high for brands. Ahead of the FIFA World Cup, and with more advertisers backing women's sports, We Are Social Sport's Joe Weston and Fuse's Matt Bailey join WARC's Anna Hamill to discuss the emerging trends in sports marketing.

Join us as we head to the Sparkling City by the Sea – Corpus Christi, and chat with Krystal Gonzalez, Director of Sales at Richard M. Borchard Regional Fairgrounds (RMB Fairgrounds). We learn all about the fairgrounds, which is home to a conference center, two exhibit halls, arena pavilion, and equestrian arena which host a wide mix of social events, expos, rodeos, concerts, and dinner events. We learn about the city, Krystal tells us about her role, and we talk about how they leverage the versatility of all their venues to sell clients and market their spaces. We talk with her about her history in the industry and how all her experience working on different sides in different departments prepared her for her current role where she handles different tasks and collaborates with coworkers to make sure they are meeting their client's needs. Enjoy this fun, unique episode which includes some nerdy venue talk, great career advice, and interesting perspective. Krystal Gonzalez: LinkedIn RMB Fairgrounds: Facebook | Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Xbox set out to create an impactful campaign using data—and ended up tapping into something much bigger. Joined by Johnny Whitmore (Opta / Stats Perform) and James Donovan (Edelman), we explore how the xJinx campaign turned data into something fans could connect with, share and talk about, reflecting a wider shift happening across sport. Data is no longer just analysis—it's becoming a core part of content, storytelling and commercial strategy. What once sat behind the scenes is now driving fan engagement, conversation and real brand value. A look at how the smartest players in sport are turning numbers into meaningful experiences that cut through.Key Topics:How did data evolve into a core content strategy in sport?Why are brands like Xbox investing in data-driven fan experiences?What role does Opta's credibility play in making data engaging?How can data unlock new commercial and sponsorship value?How can complex data be transformed into something fans actually want to engage with and share?

Why NIL needs data, why athlete brands matter, and how college sports is becoming a marketing business.College sports is moving fast. NIL, revenue sharing, transfer rules, donor fatigue, social media, compliance, brand deals, and athlete value are all colliding at once.Brent Wall, founder and CEO of Student Athlete Score, joins Eric Kasimov to talk through what is actually happening in the NIL market. Student Athlete Score helps schools, brands, and athletes understand social influence, audience quality, brand fit, and the real marketing value behind athlete deals.Eric and Brent get into the chaos around NIL, the rise of athlete personal brands, the growing youth sports market, the role of AI and data, and why local brand deals may be one of the most interesting parts of this whole shift. They also talk about college sports becoming more professional, what that means for Olympic sports and mid-majors, and why athletes now have to think about life beyond sports earlier than ever.Chapters00:00 – Ann Arbor, Michigan sports, and the business behind athletics01:50 – The professionalization of sports at every level03:01 – Why athletes now need to build personal brands05:51 – What Student Athlete Score does07:56 – The FICO score idea for athlete social value08:35 – How universities use Student Athlete Score10:54 – NIL education, taxes, and athlete responsibility13:36 – The new era of NIL and NIL Go15:17 – Compliance, regulation, and the fight over NIL deals16:22 – Five-and-five, eligibility, and transfer rules18:53 – Lawsuits, athlete rights, and past NIL usage19:35 – Tournament expansion, TV money, and sports betting22:19 – Why media rights drive the sports economy23:00 – Tennis programs, Olympic sports, and budget pressure26:17 – Donor fatigue and the need for ROI28:15 – Data, story, and decision-making in college athletics29:41 – Transfer portal chaos and recruiting changes35:15 – Mid-majors as proving grounds36:00 – International athletes, age gaps, and roster realities38:49 – Unlocking NIL for Olympic sport athletes39:53 – Why follower quality matters41:03 – Instagram, TikTok, X, and athlete visibility42:31 – Brand fit beyond the sport43:31 – Life beyond sports and building a platform44:11 – NIL moving into the youth and high school market46:21 – NIL as a real-world sales and marketing lesson47:21 – Micro-influencers, team dinners, and local business deals50:31 – How Student Athlete Score landed university partners51:20 – New commercial roles inside athletic departments52:51 – Where to find Brent Wall and Student Athlete ScoreConnectBrent Wall: Website | LinkedInEric Kasimov — X | LinkedInRelated episodesNIL Made College Athletes Entrepreneurs With No Guardrails | EP194Gordon Hayward | Life After the NBA & Youth Sports ReformEP143 | Bad Grades in School to Sports Business Founder Dan SovieroEntrepreneur Perspectives is produced by QuietLoud Studios — a media network and a KazSource brand.Music by Jess & Ricky — SoundCloud

Wenn Dopingmittel im Sport legal wären: Wären Wettkämpfe gerechter – oder erst recht unfair? Würde Sport spannender oder abschreckender? Und welchen Preis würden unsere Körper zahlen? Eure Hosts sind: Matthis Dierkes und Samira El Hattab Hörtipp: Der Sportschau-Podcast Sport Inside beschäftigt sich immer wieder mit Themen rund um Doping, Macht und Einfluss im Sport: https://www.ardsounds.de/sendung/sport-inside-dein-deep-dive-in-den-sport/urn:ard:show:3ee924fa40060d39/ Das sind unsere wichtigsten Quellen: ZDF-Interview mit dem deutschen Schwimmer Marius Kusch, der an den Enhanced Games teilnimmt: https://www.zdfheute.de/video/enhanced-games-marius-kusch-interview-schwimmen-100.html Informationen vom Veranstalter der Enhanced Games, die am 24. Mai 2026 in Las Vegas stattfinden: https://www.enhanced.com/games Ergebnisse einer YouGov-Umfrage zu Doping im Sport aus dem Jahr 2017: https://yougov.com/de-de/artikel/17514-doping-legalisieren-deutsche-sind-entschieden-gege Die aktuelle Verbotsliste der Nationalen Anti-Doping-Agentur: https://www.nada.de/medizin/verbotsliste Studie im International Journal of Laboratory Medicine zeigt, dass Dopingmittel auch im Breitensport weit verbreitet sind: https://journals.sagepub.com/doi/10.1177/0004563215609952 Für einige Substanzen gibt es wenig belastbare wissenschaftliche Belege für eine tatsächliche Leistungssteigerung, Studie im Journal Current Sports Medicine Reports: https://journals.lww.com/acsm-csmr/abstract/2018/07000/physical_effects_of_anabolic_androgenic_steroids.5.aspx Leistungssteigernde Substanzen wie Anabolika sind mit erheblichen gesundheitlichen Risiken verbunden, Studie im Journal Endocrine Reviews: https://academic.oup.com/edrv/article-abstract/34/3/413/2354645?redirectedFrom=fulltext Der Missbrauch von Steroiden ist mit erheblichen Risiken verbunden, Studie in Springer Nature: https://link.springer.com/article/10.2165/00007256-200434080-00003 Doping-Skandale führen nicht zwangsläufig zu einer geringeren Zuschauerzufriedenheit, Studie im International Journal of Sports Marketing and Sponsorship: https://www.emerald.com/ijsms/article/26/6/32/1267272/The-impact-of-doping-scandals-on-on-site-spectator 0630 – der Newspodcast – hier gibt es auch immer wieder News zu verschiedenen Sportthemen: https://www.ardsounds.de/sendung/0630-der-news-podcast/urn:ard:show:6ee1f347f4e3de26/

BONUS EPISODE – Warm up your taste buds and meet us in the Farm to Fork Capital because the 2026 Event & Venue Marketing Conference (EVMC) is just around the corner! This bonus episode is filled with everything you need to know as you pack and prepare for this year's conference in Sacramento, California. Hosts Paul and Dave are joined by a couple special guests which help craft this podcast KBYG — Kim Allen (EVMC President, Director of Arena Marketing at Golden 1 Center) and Brandon Darnell (Director of Marketing at Visit Sacramento). Hear about the agenda, evening events, awards, and top conference advice from each person. If you're visiting Sacramento for the first time, learn what makes the city special, some restaurant and dish recommendations, and key landmarks to visit on your trip. Whether this is your first time attending EVMC, you're a seasoned vet, or you've never been and are wondering what it's about – we've got you covered! Coming to the conference?

College sports is changing fast. NIL, social media, transfer rules, donor money, brand deals, and youth sports are now connected in ways that did not exist a few years ago.Eric Kasimov talks with Brent Wall, co-founder and CEO of Student Athlete Score, about athlete branding, NIL data, and why personal brand is becoming part of the athlete journey earlier than ever.Topics covered:What Student Athlete Score does for schools, athletes, and brandsWhy NIL still feels like a new Wild WestHow local businesses can work with student-athletesWhy follower counts, engagement, and fake followers all matterThe pressure on young athletes to build a personal brandHow the transfer portal is reshaping recruitingWhy Olympic sports and non-revenue sports face hard questionsWhat athletes can build beyond their playing careersChapters00:00 — Sports towns, fandom, and life around Michigan athletics01:50 — The professionalization of sports at every level03:00 — Why young athletes now have to think about personal brand04:39 — Social media cleanup, exposure, and the pressure on kids06:32 — What Student Athlete Score does07:56 — Measuring athlete value on social media08:35 — How universities use the platform10:05 — AI, discovery, and local brand deals11:39 — NIL education, taxes, and athlete responsibility13:36 — The old Wild West of NIL and the new one15:59 — Compliance, NIL Go, and the fight around regulation16:22 — Eligibility, the five-and-five rule, and college sports consistency19:35 — Tournament expansion, TV money, sports betting, and more games23:00 — What happens to tennis, Olympic sports, and non-revenue programs26:17 — Donor fatigue and the need for NIL ROI29:41 — Why money does not guarantee winning31:19 — The transfer portal and mid-major programs as proving grounds36:00 — International athletes, age gaps, and roster pressure38:49 — Olympic athletes, NIL, and personal brand gaps40:28 — Bots, fake followers, and better data42:31 — Why athlete interests matter to brands43:31 — Building a platform for life after sports44:11 — Youth sports, high school athletes, and brand education46:21 — NIL as a sales and marketing education47:21 — Team dinners, micro-influencers, and local business value50:40 — How Student Athlete Score grew with universities51:26 — New commercial roles inside athletic departments52:57 — Where to find Brent Wall and Student Athlete ScoreConnect with Brent Wall | Student Athlete Score:StudentAthleteScore.comInstagram: @studentathletescore Brent on LinkedIn Connect with Eric & SportsEpreneur:SportsEpreneur.com | X | LinkedInEric on LinkedIn | XRelated SportsEpreneur posts:Youth Sports Has Become a Full-Time Job for Parents | Dave Yoo of Onsides High School Athletes and NIL: The Future of Youth Sports The Real Cost of Youth Sports in 2026 NIL Hub | SportsEpreneur's NIL News, Insights & Resources

The playbook for building a sports team just changed…and most brands aren't thinking big enough. Daniel sits down with Kimberly Veale (SVP of Marketing & Communications, Portland Fire; ex-Golden State Warriors & Valkyries) to break down what it actually takes to build a fanbase before a single game is played. Kimberly shares a behind-the-scenes look at how modern Sports Marketing works, from selling out season tickets pre-launch to turning a team into a full-fledged lifestyle brand. She explains why women's sports fans behave differently, how merch becomes a leading indicator of demand, and why culture, community, and storytelling matter more than ever. They dive into what most brands get wrong when entering women's sports: relying on outdated playbooks instead of building authentic connections. Kimberly also breaks down real examples about how the best teams create moments that fans actually care about. If you want to understand the future of Sports Marketing, community-driven brands, and why “social followers” might be the most overrated metric in marketing, this episode is for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Kimberly: LinkedIn: https://www.linkedin.com/in/kimberlyveale/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ahoy Venuelanders! 

In this episode of Next in Media, Mike Shields sits down with Andrew Yaffe, CEO of Dude Perfect, to talk about how the iconic trick-shot brand has evolved into one of the most diversified properties in digital media. Eighteen months into the role after a long run at the NBA, Andrew walks through Dude Perfect's three-part strategy of content, products, and experiences — including a 22-city summer tour, middle-grade novel series, new outdoors channel, and experiential concepts. Mike and Andrew dig into why Dude Perfect now looks more like a sports league than a creator business, what made their Xfinity co-created ad the best-performing spot on YouTube, and why reaching the family unit has become one of the most valuable propositions in fragmented media. They also cover YouTube's role in the upfront, the long-form content shift, the wishlist for better cross-platform measurement, and Andrew's reluctant NBA Finals pick. Key Highlights

Publicis Groupe acquired sports marketing and entertainment agency 160over90 this month, in a move it claims will “disrupt” the sector.In this episode, the Campaign team discusses why Publicis has made this "big bet" now, whether the sector needs disrupting and how influencers are changing the game. The team discusses why some say "the gap between brands and consumers is widening" and how athletes are becoming their own "self-contained media platforms, because their performance in the game is so intrinsic to their personas".Hosted by tech and multimedia editor Lucy Shelley, this episode includes deputy creativity and culture editor Charlotte Rawlings, creativity and culture editor Shauna Lewis and deputy news editor Marianne Calnan-Holland.Further reading:What does the fan experience of the Fifa World Cup look like from the UK?Coca-Cola World Cup spot explores emotional journey of footballWhy is gaming not a media channel?Beyond borders: why countries don't define modern fandomFifa 2026's longer tournament window presents a golden opportunity for fan activationsBurnley FC and X unveil social documentary on women's teamBurnley FC and X partner with Sure For Men for UK's first X Original series Hosted on Acast. See acast.com/privacy for more information.

Welcome to Messina Touring Week on Adventures In Venueland!

Your son may play 80 games in a single summer, but he can't tell you what he worked on at practice last week. Sound familiar?   Today's guest is Justin Cryer, former professional player, Ole Miss Rebel, former Houston Astros area scout, and now Director of Sports Marketing at Marucci.   Justin joined Matt at Marucci's newly opened Hitter's House in Scottsdale, Arizona, during Spring Training for a conversation that hits on everything from player development and scouting to travel ball and parenting. And beyond his role at Marucci, Justin brings another valuable perspective to the table: he's also a travel ball dad and coach for his 10-year-old son's team.   If you care about helping your son develop the right way, this is an episode you won't want to miss. Subscribe for the insider playbook on recruiting, the draft, and building your son's baseball career the smart way.   WHAT YOU'LL LEARN ✔ What MLB scouts actually evaluate in your son — and why body type and character matter, sometimes more than the box score. ✔ The development-first framework: why you should flip the priority from exposure to development and what that looks like practically week to week ✔ Why Justin fought travel baseball for his own son — and what changed his mind ✔ What happens inside an MLB draft room that would surprise you — including why some top draft prospects can go undrafted ✔ Why making your son play another sport might be the best thing you do for his baseball career this year   Justin Cryer is a former Ole Miss pitcher who spent five drafts as an area scout for the Houston Astros covering Louisiana, Mississippi, Alabama, Tennessee, and Florida. He scouted Alex Bregman and put one of the highest grades in the organization on Kyle Tucker. Justin now leads Marucci's Marketing Department and gave us a tour of their Hitter's House in Scottsdale, Arizona — a baseball performance lab, bat fitting facility, and pro player training space. Justin coaches his 10-year-old son's travel team alongside former big leaguer pitcher Will Harris.   In this episode of the MVA Podcast, Matt Hannaford sits down with Justin at the Hitter's House to get the dual perspective you can't find anywhere else: what the professional baseball industry is actually looking for in your son, and how a dad with that insider knowledge is navigating travel ball for his own kid. Justin explains why the speed of youth baseball is forcing parents into decisions they're not ready to make, why 50 games and 50 practices beats 100 games, and why the best thing he did for his son was make him play flag football even though his son didn't love the idea. Whether your son is 10 or 17, this conversation will reshape how you think about his development.   ABOUT THE MVA PODCAST Matt Hannaford is an MLB agent who gives you the insider playbook on college recruiting, the transfer portal, and MLB Draft decisions. The Most Valuable Agent Podcast helps parents and players navigate the system with confidence.   #MVAPodcast #CollegeBaseball #TravelBaseball #YouthBaseball #MLBDraft #BaseballDad

Welcome to Messina Touring Week on Adventures In Venueland!

Send us Fan MailBig news—Sports Marketing Machine has officially joined forces with Revelocity Sports. But this episode isn't just about the merger… it's about what it unlocks for you. Jeremy breaks down why the best teams aren't just running promotions and ads—they're building connected marketing systems that drive more ticket sales, better decisions, and stronger fan engagement.Key Topics Covered The big announcement: why Sports Marketing Machine joined Revelocity Sports  Why most sports teams are running disconnected marketing tactics The difference between “busy marketing” and revenue-driving systems How connecting your ads, email, data, and CRM unlocks better results  Why automation creates space for strategy instead of constant execution The role of personalization and fan data in driving engagement and sales  How top teams are building systems that generate momentum over time  What this partnership means for future insights, strategies, and case studies Timestamps00:00 — Big announcement: SMM joins Revelocity Sports 01:24 — The mission: helping teams sell more tickets and grow their fan base 02:48 — Why traditional strategies still work (but aren't enough alone) 03:46 — The shift: from tactics to connected marketing systems 05:12 — Disconnected vs. system-driven teams 06:08 — How automation changes the role of marketing leaders 07:33 — Creating space for strategy and long-term planning 08:02 — What stood out about Revelocity Sports 08:24 — Shared mission: helping teams and communities thrive 09:21 — Data, personalization, and smarter fan communication 10:48 — What this means for the future of the podcast 12:13 — Developing staff and reducing turnover through education 13:08 — Closing thoughts and what's ahead Call to ActionIf you've been focused on improving individual tactics—your ads, your emails, your promotions—this episode will challenge you to think bigger. Start looking at how everything connects. Because that's where the real growth happens.And if you've been listening to the podcast, get ready—this next chapter is all about bringing you deeper insights, smarter strategies, and real-world examples you can apply immediately.Links mentioned: Revelocity Sports - LINKSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

We're headed to the Home of the Blues, Memphis, for this episode where we chat with Crystal Carpenter, Event & Marketing Coordinator at FedExForum. In a city known for its culture, music, soul, and food, Crystal tells us all about FedExForum, which is the home for the Memphis Grizzlies (NBA) and Memphis Tigers (NCAA). We discuss her role with the building and some of the unique ways their departments are structured. She tells us about fun promotional ideas they have done with local businesses and how her role, which is nested under the Arena Operations side, focuses on being in the community, working with promoters and managing show day experience and hospitality. Crystal also tells us about being a DJ, which she has done for over 17 years, and co-founding SheDJs, which is a network of over 50 women DJs who support each other. We learn about her career journey from being an athlete to her time in radio to managing a record studio that worked on GloRilla's debut hit album. Enjoy this fun, creative episode full of inspiration, grit and grind, and creative ideas. Crystal Carpenter: Instagram | LinkedIn FedExForum: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Today's MadTech Daily covers Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value. We also look at Netflix launching a kids gaming app while an Italian court rules its price hikes illegal. 

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed Marc Reeves, Global Head of Strategic Partnerships for Fever. Reeves is an investor and advisor across various sports properties including Leeds United, CD Leganes, Cancun FC and Blue Crow Analytics.  He was previously Head of Brand, Football, for Nike.  In this role, he was the consumer and marketplace lead for the company's business across NFL, NCAA, High School, Grassroots and Performance.  Previous to this role, Marc was GM, Nike+, responsible for the company's connected membership ecosystem including vision, brand and connecting all consumers through digital (apps, Nike.com), physical (DTC, wholesale, events) and related products (e.g. Apple Watch Nike+).  Prior to joining Nike, Marc was the NFL's first ever International Commercial Director, where he led partnerships and marketing for the league outside of the US.  He added on the responsibilities of Managing Director of NFL Canada during his tenure.  His prior experiences include various roles at IMG (now Endeavor), including Vice President, Consulting where he led the agency's global relationships with Visa, Electronic Arts, Wells Fargo, and he worked in the Athlete Management division at ProServ.  In addition, he co-founded a sports-based social gaming company, Lionside, which was acquired by Japanese mobile company, ngmoco:).  Marc is on the Board of Directors of Relo Metrics.  He is also a Board Advisor to Cloud9 esports, Sportable, Web3 Pro, Screen Skinz, a Techstars Sports Mentor and on the Advisory Board of the Tulane Sports Law Program.Marc has been a featured speaker at numerous venues including Stanford Graduate School of Business, Kellogg School of Management, University of Michigan, Tulane Law School, Leaders (UK), Sports Lawyers Association and Ivy League Sports Symposium. He has been interviewed and quoted in various media outlets including The New York Times, CNN, ESPN, Reuters, Irish Times, The Nikkei and the Sports Business Journal. Marc has been an adjunct professor of Sports Marketing at University of San Francisco. He earned a JD/MBA from Tulane University, with a specialty in Sports Law, and a BA from Kalamazoo College, where he was a member of two NCAA Division III National Championship Tennis teams.Chapters00:00 Introduction to Mark Reeves02:05 Mark's Journey in Sports Management05:24 Transitioning from Agent to Executive09:51 Building the NFL's International Presence12:51 Engaging Fans through Technology18:19 Memorable Brand Collaborations and Campaigns22:34 The Power of Storytelling in Sports Marketing25:09 Innovating Live Experiences with Data29:21 The Intersection of Sports and Entertainment32:05 Expanding the Reach of Football33:54 Investing in Soccer: A Personal Journey39:35 The Future of Soccer in AmericaMarc Reeves:LinkedIn: https://www.linkedin.com/in/marcjreeves/

We've had a good run at Adventures In Venueland but we've decided to shift focus and give the live event industry what they really want (and need) – a good night's rest. Introducing… Snoozing In Venueland… or Adventures In Slumberland… honestly we're too tired to decide. Having a hard time settling in for some sleep after a crazy run of show days? Enjoy 8 hours of the familiar, comforting white noise of semi trucks humming paired with the occasional background noise of backstage banter.

Join us in beautiful San Juan as we chat with a force behind many unforgettable live event experiences in Puerto Rico – Roxey Garcia, Founder of RXY Marketing. We talk with Roxey about starting her company, which provides promotions, event production, artist logistics, and digital marketing to not only tours and venues but also other businesses in the area. She talks about the emphasis she puts on being a great communicator and reliable, offering solutions to problems and support during stressful challenges. We talk with her about working at the historic Bad Bunny residency in Puerto Rico, and his impact as an artist in the area as he has grown from his first tour to a global superstar. Roxey walks us through her career history from starting as a Premium Concierge at Coliseo de Puerto Rico, transitioning into digital marketing to help build their brand, going to school to get her MBA, and then opening Coca Cola Music Hall as the Marketing Manager before starting her own business. Enjoy this inspiring, fascinating episode that takes you inside live events in Puerto Rico and what it's like to start your own agency. Roxey Garcia: LinkedIn | Email RXY Marketing: Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Send a textConnect with LidiaIn this powerful episode, we sit down with spiritual mentor and energy guide Lidia Zayas to explore what it truly means to reclaim your personal power.Lidia, originally from the Dominican Republic and raised in Boston, is a mission-driven leader with extensive experience in youth development, education access, and community engagement through sports. Formerly with a Professional Sports Team, she began her career in 2014 and went on to lead and oversee large-scale direct-service programs focused on equity and long-term student success.A graduate of Suffolk University, Lidia earned her Bachelor's degree in Business Administration with a concentration in Business Management and a minor in Finance & Sports Marketing. Throughout her career, she has designed and managed scholarship, mentoring, and youth sports initiatives, supporting hundreds of students with academic, professional, and social guidance to promote college completion and minimize financial barriers.In addition to program leadership, Lidia has contributed to fundraising and storytelling efforts that amplify organizational impact. Her commitment to leadership and service is reflected in her completion of a Leadership Certificate from UMass Boston's Emerging Leaders Program and her active involvement in employee resource groups supporting Latinx, Black, and women professionals.We dive into the energetic and spiritual dimensions of power, authenticity, intuition, and boundaries. Lidia shares deep insights and practical tools for anyone who feels disconnected from their true self, overwhelmed by others' expectations, or ready to step into a more aligned and empowered life.We DiscussWhat Personal Power Really MeansDefining personal power from an energetic and spiritual perspectiveWhy so many people unknowingly give their power awayThe subtle ways external expectations disconnect us from our inner truthHow life experiences often force us to confront where we've lost alignmentWhy reclaiming your power often begins with self-awarenessHow to recognize the difference between intuition and conditioningWhat energetic boundaries actually areShare with a friend and enjoy!Please rate and review the podcast on Apple, Google, Spotify, or wherever you listen! Enroll in ARCANA today: https://aguaastrology.teachable.com/p/arcana See our faces on YouTube!Want to book a reading with Gabrielle? Please visit her website www.aguaastrology.com Want to book a session with Nichole? https://app.acuityscheduling.com/schedule/32f06ea7/appointment/72886342/calendar/11334222 Follow us on Instagram @thespirtualsisterspodcast Follow Gabrielle on Instagram @aguaastrology (She will NEVER DM you for readings! Watch out for scammers!)Follow Nichole on Instagram @thenicholechristine Subscribe to Gabrielle's YouTube Channel Agua AstrologyJoin Soul Reading MethodMini Tarot Re...

On this episode of Boroughs & Burbs, we step into the high-energy world of sports marketing with Don Davis of Douglas Elliman and branding strategist Tony “The Tycoon” Hills. From athlete endorsements and sponsorship strategy to personal brand building and media exposure, we explore how sports marketing has evolved into a powerful business engine. How do athletes turn performance into long-term equity? What makes a partnership authentic—and profitable? And how does real estate intersect with sports influence in today's market? Don and Tony break down the playbook behind positioning, visibility, and monetizing reputation in a competitive landscape. Whether you're in sports, business, or real estate, this episode reveals how smart marketing turns attention into lasting value.

We're headed back to Tinseltown to chat with Vanessa Mancao, Tour Marketing Manager in Los Angeles for Red Light Management – the largest independent artist management company in the world. Vanessa works closely with artists like Jon Pardi, The Fray, Trombone Shorty, Maoli and Slightly Stoopid, helping behind the scenes of major tours, collaborating closely with promoters and venues to turn strategy into sold out shows. We talk about how she helps prepare for tour announcements, reviews assets, works with tour managers and agencies, and helps facilitate ideas for ticket promotions. She tells us about her career history from growing up in Wichita and attending University of Missouri for Broadcast Journalism to being a television producer on Good Morning Oklahoma and her first industry job at BOK Center and ASM Global as Special Events & Festivals Coordinator, ultimately moving to a booking role on the convention center side before relocating to LA and her current role. Enjoy this really interesting and fun episode which provides great insight into the management side along with some fun stories. Vanessa Mancao: Instagram | LinkedIn Red Light Management: Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Madison Gates is the Vice President of Marketing at i9 Sports, where she leads national marketing strategy, brand development, and growth initiatives for one of the largest youth sports franchise organizations in the United States. With extensive experience in franchise marketing, she has previously held leadership roles with brands such as CARSTAR and Maaco, helping multi-location businesses scale through strategic marketing and strong franchisee support. In addition to her corporate role, Madison is the founder of Empowered Consulting, where she advises franchise brands on aligning marketing strategy with operations to drive sustainable growth. A former Division I soccer player at the University of Michigan, she brings a team-oriented leadership philosophy and a strong commitment to youth development and community engagement. ParentShift course 30% off with the code TRIBE. Link below:  ParentShift (English): https://www.hernanchousa.com/courses/parentshift?ref=c23daa Entrena Tu Legado (Spanish): https://www.hernanchousa.com/courses/entrenatulegado?ref=c23daa Connect with Madison on LinkedIn:  Madison Gates  Follow her work with i9 Sports: Instagram: @i9_sports Facebook: @i9sports LinkedIn: i9sports You can explore more of Hernan's work on his website, https://www.hernanchousa.com/.

We're headed to one of the most legendary small rooms in the country to chat with this episode's guest, Megan Loveless, Talent Buyer for The Blue Room at Third Man Records – the independent record label in Nashville run by Jack White. Megan tells us all about the venue, which previously had been used for underplays, photoshoots, and special experiences, but in 2021 was rebranded as a full venue to host a wide range of events weekly. From its literal blue walls that give it its name to the lathe room that houses a 1955 Scully lathe which allows them to record select shows direct to acetate – The Blue Room is a truly unique venue. Hear what goes into curating their calendar and how Megan balances booking touring and local acts along with other types of community events. We learn about her history growing up in a small town with a love for Nirvana and Sub Pop Records which led to her attending MTSU for Music Business and internships at a small label and Third Man Records. Enjoy this fun episode filled with interesting information and career advice, discussions about live music building community, and even some band recommendations to check out. Megan Loveless: Instagram | Substack The Blue Room: Facebook | Instagram Third Man Records: Facebook | Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Sports lifer. Road warrior. Straight shooter. In this no‑holds‑barred conversation, veteran sports marketer, former minor‑league ballplayer, and acclaimed author Bob Wilber opens up about a wildly unconventional career that somehow connects the Detroit Tigers minor-league system, Converse sneaker deals, indoor soccer barns, and nitro Funny Car mayhem. Wilber takes us inside a childhood spent in dugouts and press boxes as the son of longtime Major League catcher, coach, and scout Del Wilber, and a trailblazing mother who broke barriers in the St. Louis Cardinals' front office. From there, we follow him onto college diamonds and through the harsh realities of chasing – and losing – the big‑league dream. The story hardly slows down. Wilber walks through his pivot into sports marketing and front‑office life, selling corporate America on emerging properties and trying to keep the MISL's St. Louis Storm, NPSL's Kansas City Attack, and CISL's Indianapolis Twisters alive in the boom‑and‑bust world of indoor soccer. Then he details his second (third?) act in motorsports, running NHRA Funny Car teams and becoming one of drag racing's most distinctive PR voices and storytellers. Along the way, Wilber talks candidly about burnout, constant travel, reinvention, and why he finally stepped away to write his autobiographical "Bats, Balls, & Burnouts: A Life of Sports, Marketing, and Mayhem". If you care about the business behind the games – the hustle, the politics, the strain on real life – this conversation is a masterclass in how sports really work once the lights go off and the fans go home! + + +   SUPPORT THE SHOW: Buy Us a Coffee: https://ko-fi.com/goodseatsstillavailable The "Good Seats" Store: http://tee.pub/lic/RdiDZzQeHSY BUY THE BOOK:  "Bats, Balls, & Burnouts: A Life of Sports, Marketing, and Mayhem": https://amzn.to/3Myak3F SPONSOR THANKS: Royal Retros (10% off promo code: SEATS): https://www.503-sports.com?aff=2 Old School Shirts.com (10% off promo code: GOODSEATS): https://oldschoolshirts.com/goodseats FIND AND FOLLOW: Linktree: https://linktr.ee/GoodSeatsStillAvailable Web: https://goodseatsstillavailable.com/ Bluesky: https://bsky.app/profile/goodseatsstillavailable.com X/Twitter: https://twitter.com/GoodSeatsStill YouTube: https://www.youtube.com/@goodseatsstillavailable Threads: https://www.threads.net/@goodseatsstillavailable Instagram: https://www.instagram.com/goodseatsstillavailable/ Facebook: https://www.facebook.com/GoodSeatsStillAvailable/ LinkedIn: https://www.linkedin.com/company/good-seats-still-available/

Join us where the wind comes sweepin' down the plain as we journey to Oklahoma and chat with Lucy Albers, Director of Marketing & PR for Paycom Center, home to the Oklahoma City Thunder. With plans in motion, we dive into talking about the new arena coming to OKC in 2028, its unique design, and what to expect from the exciting addition – which is slated to open the same year the city hosts two Olympic events. We talk about the success of the Thunder and how the venue not only hosts the NBA team but also their G League affiliate, the Oklahoma City Blue. Lucy breaks down her team, which oversees marketing and PR for all non-Thunder events. We talk about how Lucy began her career in Sioux Falls, South Dakota wanting to be a music writer and help people discover bands and how that evolved into writing gigs with magazines and bands and her first experience at a venue, where she cut her teeth. We learn about her background on the ticketing side which eventually moved to marketing and led to her current role in OKC. Lucy talks about her decision to become a Solo Mother by Choice and how she balances work and home life while also offering support for others considering the same choice. Enjoy this fun episode packed with lots of interesting experiences and great career tips.Lucy Albers: Facebook | Instagram | LinkedInPaycom Center: Facebook | Instagram | X/Twitter | LinkedIn ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Jeffrey Stern is an elite ultrarunner, a coach obsessed with keeping athletes happy, and a storyteller inside the sport who understands what it really takes to stay in it for decades, not just seasons.Jeffrey has completed the oldest trail race in America, the Dipsea Race, an astounding 16 consecutive times–and even recorded a personal best in his most recent foray. He's also set several Fastest Known Times (FKTs), including the Backbone Trail (a 68-mile traverse in the Santa Monica Mountains), and the Los Padres Traverse (42 mile route).These FKTs didn't appear overnight: he has a history of crushing long-distance races of all kinds. His overall PRs in running include 15:55 for the 5000m, 1:12 for the half marathon, 2:36 for the marathon, 3:22 for the 50k, 6:07 for the 50 mile, 8:29 for the 100k, and 15:35 for the 100 mile. In the summer of 2024, he undertook a challenge to run two mountainous 100-mile races (Cascade Crest 100 and Angeles Crest 100) just two weeks apart. Jeff impacts the sport in many ways beyond just setting impressive long distance times. He serves as an assistant editor and columnist for Ultra Running Magazine, where he writes event recaps and athlete profiles.As a coach he provides customized training plans for endurance athletes. And he is the race director for the Tamalpa Headlands 50K, the same race that originally drew him into ultrarunning. His day job also includes being the Head of Sports Marketing for Suunto.If you care about running well, running long, and running for the right reasons, you don't want to miss this one.Tap into the Jeffrey Stern Special. If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! I would also appreciate it if you share it with your friend who you think will benefit from it. Comment the word “PODCAST” below and I'll DM you a link to listen. If this episode blesses you, please share it with a friend!S H O W  N O T E S-The Run Down By The Running Effect (our new newsletter!): https://tinyurl.com/mr36s9rs-Our Website: https://therunningeffect.run -THE PODCAST ON YOUTUBE: https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ-My Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/therunningeffect/?hl=en⁠⁠⁠⁠⁠⁠-Take our podcast survey: https://tinyurl.com/3ua62ffz

Airey Bros Radio – Episode 431 is a deep-dive on the real mechanics of modern college recruiting — not highlight reels and slogans, but the communication systems that shape commitments, retention, transfers, and culture.We're joined by Dan Tudor, founder of Tudor Collegiate Strategies and host of the College Recruiting Weekly Podcast, after a recommendation from Coach Steve Delgado (SWOCC Cross Country & Track). Dan has spent 20+ years helping college coaches and athletic departments build recruiting messaging that actually works — emails, letters, texts, phone calls, campus visits, and the “what happens next” process that recruits (and families) crave.In this episode, we break down:Why most coaches were never trained to recruit (and why recruiting is really sales + storytelling)The biggest recruiting mistake: coaches recruiting athletes the way they were recruitedWhy email is #1 for athletes (yes — in 2026)How to write a first message that feels real, personal, and response-worthyWhy letters are more powerful than ever (and how they influence families + decision-making)How to stay consistent without sounding like a used car salesmanWhy D3 can be a better financial deal than people think (academic aid, grants, packaging)Transfer portal recruiting: why it's more business decision than emotional decisionHow better communication reduces transfers and increases buy-in

Send us a text✨  Dakota Zinn, Director of Partnership Solutions @ Kansas City Chiefs☁️ Building, fostering, and leveraging relationships in your career☁️ How to ask for and create your own opportunities☁️ The impact of Taylor Swift on the Chiefs' audience and partnerships☁️ Behind the scenes of partnership marketing☁️ Tips for getting promoted in sports marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co