Podcasts about chief marketing officers

This week on That Entrepreneur Show, prepare to unlock the secrets of building iconic brands and driving unparalleled growth! We're thrilled to host Sheila Butler, a powerhouse Chief Marketing Officer with over 25 years of experience at industry giants like Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. Now, as the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila brings her unparalleled expertise directly to visionary entrepreneurs.In this engaging episode, Sheila will share her unique perspective on brand transformation, revealing how she's helped major players pivot, grow, and resonate deeply with their audiences. We'll dive into the intricacies of marketing strategy, uncovering the frameworks and insights that truly move the needle in both B2C and B2B landscapes. Plus, get ready for a masterclass in loyalty program design and optimization, as Sheila unpacks how to turn customers into lifelong advocates.Beyond the corporate boardroom, Sheila will offer invaluable insights into her journey as an entrepreneur, particularly through the lens of fractional CMO services. If you're an entrepreneur looking to elevate your brand, build unbreakable customer loyalty, or gain strategic marketing leadership without the full-time commitment, this episode is your ultimate guide. Sheila's broad career background offers a rare blend of enterprise-level wisdom and agile entrepreneurial spirit – a truly unmissable conversation for anyone ready to transform their marketing game.Other areas discussed are: What to do after job elimination? How to create a customer connection High perceived value low perceived costSupport the showThank you for tuning in! Be sure to subscribe to stay current with our episodes. We want to feature you! Let us know about an episode you love by emailing PodcastsByLanci@gmail.com Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email us.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.

When you're outgunned, under-resourced, and facing giants, success takes more than speed. It takes teamwork, message discipline, and relentless coordination.That's how the Rebel Alliance defeats the Galactic Empire, and it's how great B2B marketing teams win in the real world. In this episode, we unpack marketing lessons from the Star Wars saga with special guest Eric Herzog, CMO at Infinidat.Together, we explore what B2B marketers can learn from thinking like a startup, aligning cross-functional teams, and building content strategies that deliver across every touchpoint.About our guest, Eric HerzogEric Herzog is the Chief Marketing Officer at Infinidat. Prior to joining Infinidat, Herzog was CMO and VP of Global Storage Channels at IBM Storage Solutions. His executive leadership experience also includes: CMO and Senior VP of Alliances for all-flash storage provider Violin Memory, and Senior Vice President of Product Management and Product Marketing for EMC's Enterprise & Mid-range Systems Division.What B2B Companies Can Learn From Star Wars:Business is a team sport. Great marketing doesn't happen in silos. Whether you're a startup or a global enterprise, success depends on alignment across every function. Eric says, “In marketing, having all kinds of people running around with different functions is wrong. They all need to work together in what I call a completely vertically integrated marketing.” Your message, your content, your sales strategy. it all has to move as one.Message discipline wins hearts and minds. When you can't outspend the competition, out-message them. A clear, consistent story can be your greatest weapon. “You need to win the hearts of the minds of your customers, and your prospects, and your channel, and your sales team,” Eric says. If your message isn't aligned, neither is your market.Think like a startup (no matter your size). Speed, focus, and adaptability aren't just startup traits; they're must-haves for any marketing team. Eric explains, “ The most successful big companies in overall functions, as well as in their marketing function, try to act like a startup.” Whether you're leading a lean team or navigating a Fortune 500 org, it's that startup mindset that helps you outmaneuver slower, more bureaucratic competitors.Quote“Business is a team sport, and a subteam of marketing as part of the business is a team sport too. If you don't work as a team, the empire will crush you. You need to be like the Rebel Alliance and all work together.”Time Stamps[0:55] Meet Eric Herzog, CMO at Infinidat[01:08] Why Star Wars?[01:54] Role of CMO at Infinidat[03:03] Origins of Star Wars[08:52] B2B Marketing Takeaways from Star Wars[30:04] Infinidat's Content Strategy[33:39] Final Thoughts and TakeawaysLinksConnect with Eric on LinkedInLearn more about InfinidatAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business? Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs around lifetime value—stay ahead. All of this (and a few more things) are discussed in the recently-released Klaviyo B2C Report. To discuss it, I'd like to welcome Jamie Domenici, CMO at Klaviyo. About Jamie Domenici Jamie is Chief Marketing Officer at Klaviyo, the only CRM built for consumer brands. She has served as the Chief Marketing Officer since August 2023. With more than 20 years of experience in SaaS Marketing, Jamie has become a pioneer in SMB Marketing and a champion for small businesses. Prior to Klaviyo, Jamie served as the CMO of GoTo, a provider of SaaS and cloud- based remote work tools for collaboration and IT management, and before that, she held various marketing leadership positions at Salesforce for over ten years. Jamie holds a B.A. in International Relations from California State University, Chico. Jamie lives in the San Francisco Bay Area with her husband and two daughters. Jamie Domenici on LinkedIn: https://www.linkedin.com/in/jdomenici/ Resources Klaviyo: https://www.klaviyo.com https://www.klaviyo.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this special roundtable episode of The CMO Podcast, recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock. Jim Stengel sits down with four powerhouse marketing leaders to explore the timeless—and timely—question: What does it take to build a brand people truly love?Joining Jim are...Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnionNicole Parlapiano, Chief Marketing Officer of TubiMelissa Hobley, Chief Marketing Officer of TinderCarole Diarra, Global Vice President of Marketing for UGGTogether, they reflect on the power of going back to brand-building fundamentals, why “the fruit is in the roots,” and how kindness and care can be transformative forces in leadership. This is a conversation full of wisdom, laughter, and straight talk on how to lead brands, and teams, with heart. Whether you're a marketer, creative, or purpose-driven leader, you'll walk away inspired to double down on what really matters.---This week's episode is brought to you by Deloitte, StrawberryFrog and Transunion.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SaaStr 811: Marketing in the Age of AI with Wiz's CMO Raaz Herzberg Join us for an insightful discussion with Raaz Herzberg, the Chief Marketing Officer of Wiz, as she dives into her unconventional journey from engineering to leading Wiz's marketing strategy. In this episode, Raaz shares her unique perspectives on how a lack of traditional marketing background shaped her approach, focusing on building brand awareness and solving customer pain points. Learn about the innovative tactics she's employed to stand out in the cybersecurity market, the importance of hiring curious and driven individuals, and how AI is transforming the marketing landscape. Whether you're in marketing, sales, or a founder, Roz offers valuable advice on making impactful hires and driving exponential growth. ------------------ This episode of the SaaStr podcast is sponsored by: get.tech The best .coms are taken or overpriced. So you settle on a workaround domain for your website. Don't compromise. Get a clean, sharp .tech domain that instantly says: this is a tech startup. Grab yours at get.tech/saastr or via domain registrars like GoDaddy. ------------------ Hey everybody, SaaStr Annual will be back in May of 2026.  The world's largest SaaS + AI gathering for executives. Just this May we hosted: 10,000 attendees with 68% VP-level and above, 36% CEOs and founders and a growing 25% were AI-first professionals. This is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.  But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait. Lock in your spot today. Use my code JASON100 for exclusive savings. Get your tickets at podcast.saastrannual.com or use code JASON100 at checkout.  SaaStr Annual 2026. We'll see you there

In this conversation with Bree Groff, author of "Today Was Fun" and who has advised executives at Microsoft, Google, Target, and Hilton through periods of organizational change, shares specific observations about leadership blind spots in large corporations and offers practical frameworks for creating workplace cultures that drive both performance and employee satisfaction.   Key Insights: The Professional Conformity Trap: Large organizations often mistake formality for competence, creating environments where rigid presentation styles and corporate jargon become proxies for professionalism. This stifles the creativity and authenticity that both employees and customers actually seek. Organizations that are "unapologetically themselves" create magnetic appeal, as demonstrated by early Google's distinctive culture.   The Psychological Safety Framework: Effective leaders implement simple tools to humanize workplace interactions. The "check-in" method—where meeting participants rate their current state on a scale of one to five and briefly explain why—transforms team dynamics by creating context for behavior and establishing emotional safety that enables better performance.   The Micro-Change Strategy: Rather than pursuing wholesale transformation, leaders create meaningful cultural shifts through "micro acts of mischief" and connection. These range from rearranging office furniture to facilitate collaboration, to sending brief acknowledgment messages to colleagues. Such small actions compound to create environments where creativity and engagement flourish.   The Joy-Performance Connection: Organizations that measure employee satisfaction with the same rigor they apply to productivity metrics discover that optimizing for workplace enjoyment simultaneously addresses communication gaps, decision-making delays, and other operational inefficiencies. As Groff explains, "to optimize for joy and fun means you're automatically optimizing for all of the other things that make a business successful."   Leadership Characteristics That Drive Culture Change: The most effective leaders demonstrate two key traits: they avoid taking themselves too seriously while thinking expansively about possibilities. Groff cites Melissa Goldie, former Chief Marketing Officer of Calvin Klein, who maintained perspective with phrases like "there's no such thing as a fashion emergency" while pursuing ambitious creative projects.   This discussion provides concrete tools for leaders seeking to create environments where high performance and genuine workplace satisfaction reinforce each other, drawn from real-world applications across major corporate environments.   Get Bree's book here: https://shorturl.at/NMyys Today Was Fun: A Book About Work (Seriously)   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo  

Prav returns to host this deeply personal conversation with Rob van Geffen, Chief Marketing Officer at Straumann, who shares his extraordinary journey from a carefree childhood in the Netherlands to leading one of dentistry's most influential organisations.In this deeply personal conversation, Rob explores how energy shapes every interaction, why vulnerability became his greatest leadership strength, and how a men's group 19 years ago transformed his approach to fatherhood and business. He reveals the challenges of letting go, both as a parent and leader whilst maintaining the authentic connections that drive Straumann's family culture. This isn't just a story about climbing the corporate ladder; it's about discovering that true leadership starts with understanding yourself.In This Episode00:00:05 - Children as mirrors of our bright and dark sides 00:06:10 - Father's death and the gift of presence 00:09:00 - Father Fire: men's emotional development 00:13:45 - Everything is energy philosophy 00:19:10 - Leading through energy and memorable experiences 00:26:25 - Vulnerability as leadership strength 00:28:15 - Letting go of sons 00:38:10 - Career journey from trenches to boardroom 00:55:05 - Blackbox thinking 01:01:35 - Joining the Straumann family 01:28:20 - Culture as competitive advantage 01:33:40 - Play learner philosophy 01:35:40 - Physical fitness and morning routines 01:44:00 - Last days and legacy 01:51:45 - Fantasy dinner partyAbout Robert van GeffenRobert van Geffen is the Chief Marketing Officer at Straumann, where he leads a global marketing and commercial excellence team of more than 100 people. Together, they animate the heartbeat of the customer journey and create smiles and confidence for millions of customers worldwide.A proud father of three sons, Rob combines sharp business acumen with a deep belief in emotional and energetic intelligence. His leadership is rooted in authenticity and guided by heart-led values that bring out the best in people and performance alike.

Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business? Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs around lifetime value—stay ahead. All of this (and a few more things) are discussed in the recently-released Klaviyo B2C Report. To discuss it, I'd like to welcome Jamie Domenici, CMO at Klaviyo. About Jamie Domenici Jamie is Chief Marketing Officer at Klaviyo, the only CRM built for consumer brands. She has served as the Chief Marketing Officer since August 2023. With more than 20 years of experience in SaaS Marketing, Jamie has become a pioneer in SMB Marketing and a champion for small businesses. Prior to Klaviyo, Jamie served as the CMO of GoTo, a provider of SaaS and cloud- based remote work tools for collaboration and IT management, and before that, she held various marketing leadership positions at Salesforce for over ten years. Jamie holds a B.A. in International Relations from California State University, Chico. Jamie lives in the San Francisco Bay Area with her husband and two daughters. Jamie Domenici on LinkedIn: https://www.linkedin.com/in/jdomenici/ Resources Klaviyo: https://www.klaviyo.com https://www.klaviyo.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

On July 6 Saving Elephants assembled an august team of commentators to commemorate the advent of the United States turning the big 2-4-9!  With only one year to go until the nation is 250 years old, the group reflects on the foundational ideas of America, whether she's succeed or failed at those aspirations, and what the future holds for this most exceptional of nations.   Meet the panelists:   Lura Forcum   Lura Forcum leads the Independent Center, the nation's go-to organization for information, research, and engagement with independent voters, representing those who are fed up with partisan politics and feel politically homeless.   Lura holds a PhD in marketing and consumer psychology from Indiana University (Kelley School of Business). She's studied social cognition and brands, focusing on the factors that lead consumers to respond to brands as if they were people and the outcomes of doing so.  Prior to becoming president of the Independent Center, Lura was the Director of Marketing and Communications at the State Policy Network.   Jeffery Tyler Syck From jtylersyck.com   Jeffery Tyler Syck is an Assistant Professor of Political Science at the University of Pikeville.   Tyler's academic research focuses on the development of American democracy and the history of political ideologies. He is the editor of the forthcoming book “A Republic of Virtue: The Political Essays of John Quincy Adams” and is completing a second book manuscript entitled “The Untold Origins of American Democracy.” This second book describes how the political debates between John Quincy Adams and Andrew Jackson forever altered the republic created by the American founders – leaving behind an increasingly majoritarian democracy. His essays and articles on politics, philosophy, and history have appeared in several public facing publications including Law and Liberty, Persuasion, and the Louisville Courier-Journal. Tyler's academic work has recently been published in the journal Pietas.   A native of Pike County Kentucky, Tyler's political thought and writing are strongly shaped by the culture of Appalachia. With their tightly knit communities, the mountains of Appalachia have instilled in him a love of all things local. As such his writing most often advocates for a rejuvenation of local democracy and a renaissance of rural culture.   Tyler received a Doctor of Philosophy and Master of Arts in Government from the University of Virginia. He received a Bachelor of Arts in Government and History from Morehead State University where he graduated with honors.   About Eric Kohn From americasfuture.org   Eric Kohn is Chief Executive Officer at America's Future, the premier nationwide network of liberty-minded young leaders. For more than 10 years, he led the organization's Chicago chapter. Prior to joining AF, Eric was Chief Marketing Officer at Empower Illinois. He has also previously served as Director of Marketing & Communications at the Acton Institute, and Director of Community Management at the Illinois Policy Institute. He was also the Founder and CEO of Curious Task Strategies, a public affairs consulting firm. Eric is a producer of the award-winning film The Hong Konger: Jimmy Lai's Extraordinary Struggle for Freedom, the 2022 documentary feature from the Acton Institute. From 2019 to 2021, he co-hosted Sources with Knowledge along with Joe Kaiser on AM 560 The Answer in Chicago. From 2022 to 2023, he was the interim host of the nationally syndicated radio program Beyond the Beltway with Bruce DuMont, on which he was also a regular program guest and guest host. He previously hosted The Eric Kohn Program on AM 1530 WJJG, and has guest-hosted the nationally syndicated The Guy Benson Show, Illinois Watchdog Radio, and Chicago's Morning Answer. Eric grew up in Belleville, Ill., and is a graduate of Millikin University in Decatur, Ill. He lives in Grand Rapids, Mich., with his wife and two children. In his spare time, he enjoys (or attempts to enjoy) watching New York Rangers hockey, which he also writes and podcasts about for Blueshirt Banter.  

These leaders are reshaping how restaurants grow. Brendan Sweeney and Tony Roy co-founded Popmenu to give operators smarter tools, connect with guests, and scale. Tunji Junard, now Chief Marketing Officer of Steam Boys, saw the impact firsthand and brought Popmenu into the brand, helping grow it to nine locations. Listen now to learn about restaurant growth, the power of partnership, and replacing guesswork with good data. Sponsored by: • TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc

In this special episode, Gordon is joined by one of India's most respected marketing leaders, Shubhranshu Singh, Chief Marketing Officer at Tata Motors Commercial Vehicles and recognized among Forbes' Top 50 CMOs.Together, they explore the unique dynamics of the Indian market, from its rapid digital transformation and explosive growth in e-commerce to the deep cultural nuances that shape consumer behavior. Shubhranshu shares how Tata is leading the way by combining digital innovation, influencer ecosystems and local insights to engage India's vast and diverse customer base, from rural villages to urban centers.They also discuss how brands in India are evolving beyond products to become cultural symbols of trust, aspiration and participation in a fast-changing society and why curiosity and adaptability are the future superpowers of marketers.Tune in for insights on how marketing, technology and culture intersect in one of the world's most dynamic markets.

“If you think AI is just for automating content, you're missing the point,” says Dr. Amy Cook, Co-Founder and Chief Marketing Officer at Fullcast.In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Amy Cook to discuss the evolving role of AI in marketing and sales. As a seasoned veteran in both marketing and tech, Amy shares her journey of integrating Fullcast's platform into the broader sales performance management landscape.In this episode, you'll learn:Why AI needs human verification to be truly effectiveHow to shift from a point solution to a platform solution in sales techWhy “personalization at scale” is an oxymoronResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.com/Connect with Dr. Amy Cook on LinkedIn: https://www.linkedin.com/in/amyosmondcook/ Explore Fullcast: https://www.fullcast.com/ Explore Sellers' Compass: https://www.compass.com/newsroom/press-releases/7GTGPrZsN0vVh15XkhDnWo/ Timestamps:(00:00) Intro(01:34) Dr. Amy's background and career journey(03:20) Exciting acquisition announcement(06:16) The importance of platform solutions(10:04) Understanding the buyer's journey(12:27) Branding and product naming decisions(19:58) Challenges with AI in marketing(24:14) “Personalization at scale is an oxymoron”

What does it take to lead fundraising and marketing at one of the most trusted ministries in the world? Donna Lucas, Chief Marketing Officer of Joni and Friends, joins the Fit Fundraising Podcast to share how her team inspires generosity through consistency, transparency, and a mission-centered message. From adapting to economic uncertainty to creating omnichannel campaigns that meet donors where they are, Donna offers practical, powerful insight for nonprofit leaders who want to build lasting trust—and lasting impact.

Does your brand deliver answers faster than your customer can send a text message? Agility in CX is about answering customers before they finish the thought. If you can't evolve at that pace, you're already behind. Today we're going to talk about what Verint's brand‑new 2025 State of Customer Experience report tells us about loyalty, automation, and the thin line between keeping and losing a customer. To help me discuss this topic, I'd like to welcome Anna Convery, Chief Marketing Officer at Verint. About Anna Convery Anna Convery serves as Chief Marketing Officer of Verint. Anna joined Verint in March 2025 with more than 20 years of experience in enterprise technology marketing, product management, and sales. Anna has global responsibility for all Verint marketing functions, with a focus on market growth, industry positioning, and revenue generation. She is a recognized advocate for STEM education and professional development for women and girls. Resources Verint: https://www.verint.com https://www.verint.com This episode is brought to you by Verint, a leader in customer experience automation. The world's most iconic brands – including more than 80 of the Fortune 100 companies – rely on Verint AI technology for customer care. Learn more here: https://www.verint.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Get a copy of the Verint State of CX Report: https://www.verint.com/resources/the-state-of-customer-experience-2025/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Marketing isn't just about pushing a product anymore. If you want to resonate, you need to think creatively, act authentically, and know when to take the spotlight off the brand and onto the people behind it.That's the magic of Jim Henson, where artistry meets innovation, and characters become cultural icons. In this episode, we tap into that enduring creative power with the help of our special guest, Adam Kranitz, Chief Marketing Officer at Resilio.Together, we explore what B2B marketers can learn from narrative consistency, egoless collaboration, and why it's time to stop making “content” and start telling stories that actually matter.About our guest, Adam KranitzAdam leads the marketing organization at Resilio, responsible for demand marketing, brand, and corporate communications. He is an experienced technology marketing leader with expertise in building and leading global marketing teams and strategies that grow revenue, increase product adoption, and build mindshare with competitive differentiation.Adam has led vision, strategy, and execution for all facets of B2B technology marketing, aligned with sales teams, for publicly traded technology firms, including Avid (NASDAQ: AVID) and Paychex (NASDAQ: PAYX), and SaaS start-ups, including CloudCheckr (acquired by NetApp) and LucidLink.Adam's customer-centric marketing approach has recently produced industry leadership recognition for his companies with a G2 Leader Report for Cloud File Storage and category leader in Cloud Management Wave report by Forrester Research.What B2B Companies Can Learn From Jim Henson Idea Man:Entertainment first, selling second. Jim Henson's early commercials didn't start with a coffee can—they started with chaos, characters, and charm. Adam puts it plainly: “Do we wanna beat people over the head with the technical benefits of the product, or do we wanna entertain and educate our prospects?” The goal isn't to pitch—it's to engage. Use storytelling to earn attention before you explain the value.Narrative consistency pays off. Kermit hasn't changed. Neither should your core brand story. “If we haven't landed our message and are consistently delivering it over time, through multiple channels… what have you created?” Adam asks. Like the Muppets, your brand needs to adapt across formats but stay true to character. A consistent voice builds trust—and keeps you top of mind.Let your experts do the talking. Your audience doesn't want to hear from the brand. They want to hear from the people behind it. “Nobody wants to see an AI talking head avatar… You've got smart people in your organization, it's your job as marketers to coach them up.” For Resilio, spotlighting their CTO, CPO, and CEO on LinkedIn unlocked real results. Empower your experts. That's who your buyers want to meet.Quote*“The best part of my job is when I get to get on a platform like this and do a video interview with one of our customers… and then they kind of unprompted will talk about how much they love Resilio… That magic moment where it clicked for them—that is just magic.”Time Stamps[0:55] Meet Adam Kranitz, Chief Marketing Officer at Resilio[00:56] Why Jim Henson Idea Man?[04:01] The Role of CMO at Resilio[05:31] Origins of Jim Henson Idea Man Documentary[13:07] The Creative Genius of Jim Henson[25:14] B2B Marketing Takeaways from Jim Henson[38:37] The Power of Serialized Content[42:49] The Importance of Video in Modern Marketing[52:59] Final Thoughts and TakeawaysLinksConnect with Adam on LinkedInLearn more about ResilioAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Peter Murphy Lewis is the founder of StrategicPete.com and a fractional Chief Marketing Officer who helps CEOs turn overwhelming marketing data into clear paths for revenue and growth. His expertise spans industries like software, travel, media—even zoos and banks, which are more alike than you might think.Peter has hosted two TV shows, recently produced and narrated a documentary, and leads his unique life from a literal zoo where he lives with his family. Known for his innovative approach, Peter specializes in building resilient, high-performing teams and aligning marketing efforts with measurable success.00:00 - 00:15 " So there's a staffing crisis in the United States in healthcare. So I taught people how to use LinkedIn to recruit people from community colleges. And it's an organic way for companies that don't have a strong marketing budget to growth hack their staffing crisis.” — Peter Murphy Lewis00:16 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast00:36 - 01:20 Peter's Bio01:21 - 17:26 Marketing Essentials Moment: What to Expect in Working with an Agency17:27 - 18:57 Welcome to the show, Peter!18:58 - 20:52 What is a Fractional CMO?20:53 - 23:38 Transitioning Clients & Team Development23:39 - 26:15 Case Study: Wildlife Resort Marketing26:16 - 29:37 Husband-Wife Team Dynamics29:38 - 33:56 Podcasting & Personal Branding in Healthcare33:57 - 34:33 Poderific, baby! Whether you're looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 34:34 - 37:34 Repurposing PR & Community Engagement37:35 - 39:54 Book Writing & Intern Development39:55 - 42:58 Advice for Marketing Students & New Grads42:59 - 45:09 Ideal Clients & Expanding Services45:10 - 46:32 Documentary Projects & Storytelling46:33 - 47:30 Reach out to Peter47:31 - 48:43 Thank you so much, Peter! Share this podcast, give us a review, and enjoy your marketing journey!48:44 - 49:31 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#MarketingStrategies #ClientAgencyRelationships #ClientExpectations #MarketingEssentials #RevenueGrowth #ActionableStrategies #MarketingAudit #TailoredStrategies #SocialMediaEngagement #Branding #MarketingTeamDevelopment #HealthcareMarketing Hosted on Acast. See acast.com/privacy for more information.

“This is a long standing discussion within the networking and security industry: is there a perimeter? I think the reality is the perimeter still exists because it's a data and logical perimeter, but it doesn't exist anymore as a physical perimeter.” - Ken Rutsky, Chief Marketing Officer at Aryaka As the world becomes increasingly digital, ensuring network connectivity and security become parallel objectives that all companies must prioritize. Add in trying to do it as efficiently as possible, and the challenge only grows.  Ken Rutsky is the Chief Marketing Officer at Aryaka. They recently released their first Network Security Trends in Transportation and Logistics report, part of a series of research efforts looking at network security trends for different industries.  In this episode of the Art of Supply podcast, Ken joins Kelly Barner to discuss: The unique combination of physical and digital security needs that transportation and logistics companies have to satisfy  How the cost, complexity, and relative risk associated with network security are being addressed Balancing systems integration and also network perimeters to ensure connectivity on the move without taking on undue risk Links: Ken Rutsky on LinkedIn 2025 State of Network Security in Transportation & Logistics Kelly Barner on LinkedIn Art of Supply LinkedIn newsletter  Art of Supply on AOP Subscribe to This Week in Procurement

Jim's guest this week on The CMO Podcast is Brian Irving, the Chief Marketing Officer at Lyft, the 13-year-old, San Francisco-based company whose purpose is to improve people's lives with the world's best transportation. Lyft does business in the US and Canada, and has about $6 billion in revenueBrian has been at Lyft for about 15 months. Before that, he has worked at three of the world's most valuable companies: Google, Meta and Apple. He has also worked at Levi Straus, Eventbrite, and AirBnB. Brian had no idea growing up in Flint, Michigan that his life would unfold this way. Recorded in person at the Cannes Lions Festival of Creativity, tune in for a heart-to-heart conversation with Jim and Brian!---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textOn this week's episode of the WTR Small-Cap Spotlight, Nir Brenmiller, Chief Operating Officer, Co-Founder and Director at Brenmiller Energy (NASDAQ ticker BNRG), joined Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer of Water Tower Research, and Peter Gastreich, Energy and Sustainable Investing Analyst at Water Tower Research to discuss: 1) the company's innovative heat storage technology that bridges the intermittency of renewable energy generation and provides clean energy in the form of steam to industrial and other customers; 2) the multi-trillion dollar market opportunity for decarbonization of heat and electrification of heat; 3) what makes the technology competitive and lower cost when compared to traditional boilers and natural gas; 4) the company's “heat as a service” business model targeting leading corporations looking to decarbonize; and 5) the first flagship operations starting by the end of this year plus a $500 million pipeline.

Shannon Pruitt serves as Global Chief Marketing Officer for Stagwell's Brand Performance Network (BxP), where she leads global business development, marketing, and communications efforts. Promoted in February 2024, she previously held the role of Global Chief Content & Partnership Innovation Officer, joining Stagwell in 2020.With over two decades of agency- and brand-side experience, Shannon previously served as Chief Marketing Officer at The Honest Company and co-founded Dentsu's The Story Lab, guiding campaigns for Fortune 100 brands like P&G, Microsoft, Mondelez, and MasterCard. She has also spearheaded content and business teams at Warner Bros., Fremantle, Octagon, and 19 Entertainment, and led integrated sponsorship strategies for the FIFA World Cup, MLB, and NFL .An MBA graduate from the University of Oregon, Shannon is a proud advocate for DEI and ESG, having launched Stagwell's “Partners for Progress” diversity initiative and overseen global ESG consolidation efforts stagwellglobal.com.Based in Los Angeles, she blends strategic storytelling, data-informed marketing, and partnership innovation to drive unified brand and performance outcomes across Stagwell's network.

Stephen Grootes speaks to Fränzo Friedrich, Chief Marketing Officer at Momentum Investments, about the importance of personalized financial guidance, highlighting that what works for one person may not work for another, and how Momentum's approach focuses on providing context-specific advice tailored to individual circumstances. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa Follow us on social media 702 on Facebook: https://www.facebook.com/TalkRadio702702 on TikTok: https://www.tiktok.com/@talkradio702702 on Instagram: https://www.instagram.com/talkradio702/702 on X: https://x.com/CapeTalk702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalkCapeTalk on TikTok: https://www.tiktok.com/@capetalkCapeTalk on Instagram: https://www.instagram.com/CapeTalk on X: https://x.com/Radio702CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

To celebrate our 200th episode of The Speed of Culture, Tim Ellis, Chief Marketing Officer of the NFL, joins Matt Britton to share how the league continues to lead with purpose, power, and cultural relevance. From creator-led content to global fandom and deeper player storytelling, this episode dives into how the NFL stays iconic—and ahead.Follow Suzy on Twitter: @AskSuzyBizFollow Tim Ellis on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

This episode features an interview with Suzanne Behrens, CMO at Granicus, a software company that helps better engage governments and the people they serve.Suzanne discusses how Granicus is transforming engagement through AI-driven marketing, investing in digital channels over booths, and ensuring tight sales alignment. Key Takeaways:While procurement processes differ, public sector buyers still seek personalized, digital-first experiences. Meeting them with the right message at the right time is just as critical as in traditional B2B marketing.New tools allow a new level of precision, and marketers needs to stop with mass marketing effort and focus on higher prospects.While events are crucial for many CMOs we speak to, they can also be high cost and it may make more sense to overinvest in digital channels to meet customers where they are.Quote: “  We've got a tech stack with some tools that are AI-enabled, that we've adopted and hosted, that have really helped us more effectively understand buyer's behavior and intent to help us target opportunities more effectively, versus in the past, it used to be mass marketing. You'd sort of throw it out there and hope someone will, you know, call you. It's really now about looking at their behavior and intent to help us target more effectively and personalize the experience and customize from a super ABM perspective of reaching prospects and customers. So, leveraging different tools to help us do that. We're reaching them when they're ready. They're much higher prospect than just sort of casting a wide net.”Episode Timestamps: *(02:36) The Trust Tree: Selling globally to many personas *(05:04) The Playbook: Overinvesting in digital and web*(21:37) The Dust Up: Meeting in the middle*(22:47) Quick Hits: Suzanne's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Suzanne on LinkedInLearn more about GranicusLearn more about Caspian Studios

A clear message: “Generosity is not dead—it's transforming”, says Ann Fellman, Chief Marketing Officer at Bloomerang. As headlines churn out fatigue-inducing stories of donor decline and uncertainty, Ann injects much-needed optimism rooted in data and strategy.“We are in it now,” Ann declares about the $70 trillion wealth transfer, urging nonprofits to act instead of waiting for the perfect moment. Drawing from the latest Giving USA 2024 findings, she reminds us that individual giving reached a staggering $592.5 billion, with 66% of that coming directly from individuals. “Individual Americans are ready and willing to support,” she tells us.This recent conversation navigates beyond donor behavior into practical strategy. Ann challenges fundraisers to rethink short-term vs. long-term planning and ‘get real about programming priorities: What must be done, what should be done, and what would be nice to do?' She lays out a compelling scenario-based approach to planning for revenue shifts, especially in a landscape threatened by grant losses and funding uncertainty.She also makes a strong case for recurring giving. “Would you rather have a one-time $100 gift or $10 a month for years?” she asks. Despite the low adoption rate, recurring programs offer sustainable, predictable revenue and are easy to implement with today's tech. She even floats the bold concept of creating a “monthly giving officer”—a role few, if any, nonprofits have embraced but one that could radically improve outcomes.Transparency, too, is no longer optional. Citing data from Bloomerang's Mission: Retainable report, Ann points out that while 65% of donors crave regular impact updates, only 36% of nonprofits actually deliver them. In an era when trust is easily eroded, communicating funding gaps and showing how you're responding builds confidence and inspires donors to act.As Ann beautifully puts it: “There is generosity. It's alive and well.”00:00:00 Welcome & Introduction to Ann Fellman00:02:30 What Bloomerang Actually Does for Nonprofits00:04:15 How Tech + People = Better Fundraising00:06:15 The Truth About American Generosity00:08:30 Giving USA 2024 Highlights: $592B Raised!00:10:00 Generational Wealth Transfer: $70 Trillion Opportunity00:13:00 Donor Communication Gaps and Impact Reports00:15:00 Monthly Giving—The Most Underrated Strategy00:20:00 Scenario Planning: Must Do, Should Do, Nice to Do00:24:00 How Transparency Builds Donor Trust00:27:00 Highlighting Funding Gaps Without Fear00:30:00 Final Thoughts: Don't Be Discouraged, Generosity Is AliveFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

In this episode of Aviadev Insight Africa, I spoke with Kirby Gordon, Chief Marketing Officer of FlySafair, about the airline's innovative use of AI, particularly their new AI agent named Lindi. Together, we discuss the implications of AI in customer service, the incentives for customers to use Lindi, and the feedback received since its launch. The conversation also features a deep dive into the fleet standardisation challenges and the airline's regional expansion plans.

In Part 2 of Episode 29, I'm joined first by Kyle Moloo, the Chief Marketing Officer of Sunday Swagger, a bold and fast-rising brand that's redefining golf apparel. Kyle shares how the company is shaking up the game with vibrant colors, standout designs, and exciting partnerships—including one with Guinness that caught my attention as a longtime fan. They are making golf apparel fun for the whole family. Then, I close out the episode with a quick turnaround visit from 2-time PGA Tour winner and 4-time Hall of Famer Richard Zokol. Richard was such a hit last week, I had to bring him back to finish some incredible player stories. He shares stories of PGA Pro turned Lee Trevino bodyguard, Jim King, a practical joke he played on Jack Nicklaus, a transformative moment with Moe Norman and Clay Edwards, his interaction with Byron Nelson at the 1993 Masters, and what it was like early in his career when he didn't feel like he belonged on Tour. You won't want to miss this one!

Marketing teams are creating 70% more content thanks to AI, but can your compliance and brand review processes keep up? In this episode, we explore how AI is reshaping the creative process, brand governance, and what the next two years could look like for marketing and compliance teams. From AI-first content tools to the rise of AI agents that are redefining brand tone and content reviews, we cover what marketing leaders need to know now. We'll also break down the key differences between Generative AI and Deterministic AI, and what each means for compliance workflows, while offering practical insights on how teams are future-proofing their operations and budgets in an AI-first world. Join Wyatt Bales, CCO at Bluprintx; Eric Reichel, SVP of Customer Success at IntelligenceBank; and William Tyree, Chief Marketing Officer at IntelligenceBank, for a forward-looking conversation that every marketing, brand, and compliance leader should hear.

Matt “Kix” Kixmoeller, Chief Marketing Officer of Glean, shares how Glean partners with AWS to deploy secure, scalable AI solutions that help companies move from basic productivity tools to transformative business intelligence.Topics Include:Introduction to GleanGlean targets Global 2000 companies for AI transformationEnterprise AI needs company context: data, people, processesBottom-up approach: deploy to all employees firstFocus on business results, not just productivity gainsGlean Assistant provides daily AI tool for employeesGlean Agents platform enables natural language agent buildingOpen APIs export context to enterprise systemsStarted as enterprise search, evolved to knowledge graphsKnowledge graphs map content, people, projects, and processesIndividual knowledge graphs created for each personGlean WorkAI platform includes search, protect, agentsGlean Protect ensures data security and AI governancePlatform integrates with existing enterprise tools nativelyMCP enables connection to various AI systemsStrong growth: $100M ARR, $700M+ funding raisedAWS partnership provides models, security, and deploymentParticipants:Matt “Kix” Kixmoeller – Chief Marketing Officer, GleanFurther Links:Website: https://www.glean.com/Glean on AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

In today's crowded, AI-fueled landscape, it's not enough to just have messaging — it has to stand out. In this episode, I'm joined by Jason from Customer.io to unpack what makes great mobile messaging work: from building frameworks rooted in value and differentiation, to using first-party data to deliver the right message at the right moment. We'll talk strategy, execution, and the tools that help brands stay personal, timely, and unmistakably themselves — even at scale. Today's topics include: Jason Lyman''s bio What is Customer.io How brands can can use AI but stay authentic  The role of first-party data in making messaging more timely and relevant Timing and channels for effective mobile messaging Common mistaken made at personalizing messaging at scale Balancing automation with authenticity Links and Resources: Jason Lyman on LinkedIn Customer.io website Business Of Apps - connecting the app industry Quotes from Jason Lyman "Yeah, this is an interesting paradox that we've kind of created for ourselves. We have all these incredible tools like AI recommendations, powerful automation, sophisticated targeting, but everybody's using that playbook. And I think the result is customers are getting bombarded with messages that sounds very, very similar. so standing out needs to be less about being louder or frequent, and it needs to be focused around being more authentic." "So,  first party data is absolutely the future, especially with privacy regulations that are tidying up across the globe. So here's what I see happening. think gold marketers are sitting on these gold mines of customer data, but they're not using it effectively. know, a lot of people are, are thinking about segmentation in a very traditional way." Host Business Of Apps - connecting the app industry since 2012

Drop us a message!In this week's podcast episode, we cover topics such as how AI is changing the B2B Marketing landscape and why human-first marketing matters just as much for consumers as it does for professionals.  Special guests for this episode include; Eden Bitton, Chief Marketing Officer for a Fintech company, as well as Michelle, our Head of Social from the Giraffe team.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

"What was lost sill soon be found.""You will soon be recognized for your unique talents.""The day is near when you share your talent with the world.""Luck will follow you in the coming year."- A series of fortune cookies from P.F. Chang'sOur guests today are the Head of Engagement and Outreach at American Business Media, Andrew Berman, and the Chief Marketing Officer of Paramount Residential Mortgage Group, Paul Lucido, and we've got them back for yet another conversation surrounding our very own Jay Doran's work, Thirty Days of Thought.  Today's conversation is revolving around the concept of "accepting different socks" which is another way of saying accepting our unique qualities as a unit.  Using this metaphor as the basis of the discussion, Andrew, Paul, and Jay dive into what can prevent us from accepting ourselves and our qualities in both the physical and mental sense, what can drive a person to accepting themselves more openly, and how acceptance or a lack thereof can affect one in business.  As always, we're getting into some heady things and having a good time doing it with our co-hosts Andrew Berman and Paul Lucido.

In Episode 102, Corey Smith and Erick Jauregui sit down with Sean Reyes, Chief Marketing Officer at Recall Masters, to discuss the untapped opportunity in proactive recall outreach.Reyes shares insights from the 2024 State of Recalls report, highlighting that only 2.5% of recalls are resolved passively through OEM outreach. The episode explores how dealers can lead the way with accurate data, empathetic communication, and a customer-first service approach to improve recall compliance, re-engage lost customers, and drive revenue.Topics include:The impact of live agent outreach versus passive schedulingHow education, not upselling, leads to more customer pay workAligning sales and service to create long-term loyaltyRetention trends as customers keep vehicles longer than everThis is a must-listen for dealership leaders focused on maximizing service opportunities and creating better customer experiences.

Ani Obermeier is a Board Advisor at WorkBuzz, a company that provides real-time employee feedback and engagement solutions for organizations with deskless, hybrid, and remote workforces. She brings over 15 years of experience in technology marketing, having held leadership roles at companies like Workday and Peakon. Currently, Ani serves as Chief Marketing Officer at Quinyx, where she leads strategic marketing initiatives to drive business growth. In this episode… Cutting through the noise is one of the greatest challenges for modern B2B brands. In industries crowded with similar offerings and endless noise, what actually makes one company stand out over another? Is it product features, pricing, or something more human? According to Ani Obermeier, a seasoned marketing strategist and board-level advisor, the true differentiator is trust built through authentic, emotionally resonant communication. She highlights that most B2B companies focus too much on themselves while ignoring the human decision-makers on the other end. Instead of obsessing over competitors, Ani urges brands to listen deeply to their buyers, speak their language, and focus on building long-term relationships. In doing so, businesses not only differentiate but also stay relevant in markets where feature parity is the norm. In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Ani Obermeier, Board Advisor at WorkBuzz, to talk about building trust and standing out in saturated markets. They explore how to unify sales and marketing teams under a single go-to-market strategy, why authenticity beats automation, and what makes messaging truly connect. Ani also shares how cultural nuance shapes global marketing success.

Ally and I continue our POSSIBLE 2025 conference series by sitting down with Jessica Serrano, Chief Marketing Officer of Dig Inn. Jessica shares the unique challenges that come with localized marketing, strategies for building a strong loyalty program and tips for aspiring CMOs. Dig Inn is a fast casual, scratch food restaurant concept with locations from New York, NY to Washington D.C. Key Takeaways:// Use social media channels to tell behind-the-curtain stories and share unique experiences alongside your brand.// Local marketing requires research of the target community – observe the community through intensive good neighbor tactics. The community will dictate how the brand will show up and where.// Brand loyalty programs should deepen the relationship you have with your consumers, not just providing periodic discounts. Take your loyalty programming from transactional to relationship-driven.// Once you deepen the relationship with the consumer, you can provide other ways to reward them for their loyalty like early access programming, surprise and delight moments and more. // New ideas and innovation can come from listening directly to your consumers' wants and needs. Connect with Jessica: LinkedInFollow along with Dig Inn: Website / InstagramConnect with Ally: LinkedIn / Instagram____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Yes, the Super Bowl ad. How exciting. The experiential activation with the major influencer. The new branding campaign roll out. So wonderful.But don't stop there.You could have the most compelling and creative ad campaign, but if you don't optimize for every customer touch point, you are undercutting the expectation you have built for the customer with the reality your brand is actually delivering.So I love this lesson from a recent podcast guest application – “Marketing is the chief customer advocate.”To hear that lesson, along with many more lesson-filled stories, I talked to Scott Neuman, Corporate Vice President of Marketing, Calix [https://www.calix.com/].Calix is a publicly traded company on the New York Stock Exchange. In 2024, it reported $831 million in net sales.Neuman leads the corporate marketing strategy team at Calix, including branding, communications, content development, digital and event strategy, and field enablement. Collectively the Calix marketing team is approximately 100 professionals with a primary focus on the North American markets of broadband service providers.Lessons from the things he madeMarketing is the chief customer advocateAlways think B2B2CActivate your social armyGreat marketers are great storytellersThere's more science than art to great storytellingEffective leaders challenge rather than direct“Every day, let 's try to suck less”Discussed in this episodeJoin us Tuesday, July 8th at 2 pm EDT for AI Masterclass: Build a powerful lead gen campaign in just 90 minutes [https://join.meclabsai.com/mec-050-july-8]The Difference Between Marketing and Advertising (and Why It Matters) [https://marketingexperiments.com/digital-advertising/the-difference-between-marketing-and-advertising-and-why-it-matters]Marketing Chart: Biggest challenges to growing membership [https://marketingsherpa.com/article/chart/challenges-to-growing-membership]B2B External Communications: How IBM conveys the value of complex products, spotlights innovative employees and entrusts employees with social media [https://sherpablog.marketingsherpa.com/b2b-marketing/ibm-b2b-external-communications/]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Standing out in today's saturated financial services market requires more than just being better—it demands being authentically different. Join host Matt Seitz, Chief Marketing Officer at C2P, alongside Cary Chaitoff, Vice President of Marketing, and Chelsea Konst, Marketing Director, as they as they share their biggest takeaways from attending Snappy Kraken's marketing conference, Jolt! Discover how shifting from reactive to proactive marketing strategies, defining your unique niche, and leveraging digital channels can transform your practice's growth trajectory. From crafting compelling homepage messaging to building meaningful client relationships through personalized data, they'll reveal how to break through the noise and connect with your ideal prospects.Resources:Conference referenced: Jolt Conference by Snappy KrakenFramework referenced: StoryBrandStatistics:68% of investors under 60 say they made their advisor choice via digital channels (as 50% of investors say social media plays a vital role in who they choose as an70% of all advisors lose the next generation of clients

Jim's guest this week on The CMO Podcast is Elizabeth Rutledge, the Chief Marketing Officer of American Express. Elizabeth is a unique CMO–she has been at AmEx for her entire career of 35 years, and she has been CMO for seven of those years. AmEx's stock was about $4 when Elizabeth joined, and it is about $300 currently. More trivia–American Express was founded in 1850–one of the oldest brands in the world. Elizabeth graduated from Princeton, and earned her MBA from the Stern school at NYU. Recorded in person at the Deloitte Apartment at the Cannes Festival of Creativity, join the two for Jim's conversation with the CMO of a 175-year-old brand that is certainly not behaving that way.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media Studios and a leading authority on digital marketing, content strategy, and SEO. With two decades of hands-on experience and author of Content Chemistry, Andy joins John Jantsch to explore how AI is transforming content creation, analytics, and marketing strategy. They dive deep into using AI for genuine performance gains, not just efficiency, and share practical insights to help marketers stay ahead. Tune in to discover how to leverage AI without sacrificing quality — and why building real human connections still matters most. Today we discussed: 00:00 Opening 00:09 Introducing Andy Crestonida 01:03 What is AI's Impact on Marketers in 2025 03:26 Making More Time for Relationships 04:59 The State of AI in UX 08:29 AI's Impact on Content Creation 10:09 Is Keyword Ranking Important in 2025? 11:14 There's More to Content Than Search 14:00 Important Metrics for Insightful Data 15:54 How AI Can Help with Analyzing Metrics 17:36 Tuning out Noise 18:46 How AI Can Help with Leads Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Ben Kruger, the Chief Marketing Officer of Event Tickets Center, adds his page to the Marketing Playbook. Hear how to use AI to become more efficient, how to avoid being complacent, how to fight for what you want, how to deal with tough clients, and the taboo business Ben worked in in high school. Connect with Ben at EventTicketsCenter.com and on LinkedIn

In the final episode of a three-part series, President David Garcia and Margaret Hartmann, Sr. VP and Chief Marketing Officer with BHHC, discuss the WCIRB's proposed 11.2% workers' compensation rate increase in California. They explore how this may impact employers, and actionable steps businesses can take to mitigate rising premiums.Show Notes: Berkshire Hathaway Homestate Companies, ⁠Subscribe to Rancho Mesa's Newsletter⁠Host: David GarciaGuest: ⁠⁠Margaret Hartmann⁠Producer/Editor: ⁠Jadyn BrandtMusic: "Home" by JHS Pedals, “Breaking News Intro” by nem0production© Copyright 2025. Rancho Mesa Insurance Services, Inc. All rights reserved.

Gina Bolger, Chief Marketing Officer and fourth-generation family member of Home Run Inn Pizza, joins Lisa Dent to talk about the new Chi-Town Pizza that can be found Tuesday, July 1 through Sunday, July 6 at the Wrigley Field during Cubs games.

Scott Coburn, Chief Marketing Officer, Patriot Mobile. Go to www.PatriotMobile.com/GRUBER or call 972-PATRIOT. • How does Patriot Mobile defend our God-given rights and freedoms? • Why is it important to Patriot Mobile to boldly declare that they are a Christian company? • Why is it important for American's to ‘vote with their dollars' and support companies that align with their own values and beliefs?

In this episode, Duane Mancini welcomes Brian Morley, CMO of Native Orthopaedics, and returning guest Tino Chow, CEO and Founder at Giant Shoulders, to discuss the critical aspects of building and growing a medtech brand. The conversation explores Brian's journey into Native Orthopaedics, the importance of a clear, operationalized vision for startups, and how to effectively balance creative ideation with execution. They delve into practical strategies for achieving brand alignment, identifying when a rebrand is necessary, and leveraging the digital age for reach. The episode also introduces the valuable concept of visionary and integrator roles, highlighting how a strong brand can serve as an integrator to connect a company's vision with its team and partners.Brian Morley LinkedInNative Orthopaedics WebsiteTino Chow LinkedInGiant Shoulders WebsiteDuane Mancini LinkedInProject Medtech WebsiteProject Medtech LinkedIn

Matt Hirsch is a writer and has been writing about the solar industry before there was a modern solar industry in California. Sean and Matt shoot the breeze and find out they crossed paths a few different times in the industry, when Matt was writing about the birth of solar CCAs in California in the 1990s and writing about Sean's friend Paul Fenn, who got Sean into solar. Matt and Sean were both affiliated with Photon Magazine and now they are both hanging out in Berkeley and hanging out at NorCal Solar events.   Matt Hirsch is the Chief Marketing Officer of TerraCurrent   Topics covered: Terra Current www.terracurrent.com Photon Magazine www.photon.info Grounding and electrical current flow Single Wire Earth Return Sean White's creative songs to promote NABCEP certification NorCal Solar = Northern California Solae www.norcalsolar.org CALSSA  = California Solar and Storage Association www.calssa.org ASES = American Solar Energy Society www.ases.org Solar Coaster Challenges in solar policy and public perception Bundesnetzagentur Net metering Starlink FIT = Feed in Tariff Grid defection Paul Fenn CCA = Community Choice Aggregation Ava Community Energy www.avaenergy.org Sean's Journey in the Solar Industry Life and Politics in Berkeley, California SEIA = Solar Energy Industry Association www.seia.org IREC = Interstate Renewable Energy Counsil www.irecusa.org SEAC = Sustainable Energy Action Committee www.sustainableenergyaction.org Planet Plan Sets www.planetplansets.com Solar Roots Party [Register now]   Reach out to Matt Hirsch on: LinkedIn: www.linkedin.com/in/matthewbhirsch Terra Current Website: www.terracurrent.com   Learn more at www.solarSEAN.com and be sure to get NABCEP certified by taking Sean's classes at www.heatspring.com/sean

"How did I get into engineering? Somebody saw something."Chief Marketing Officer of Paramount Residential Mortgage Group Paul Lucido and we've got him back on the show for yet another discussion on our very own Jay Doran's work, Thirty Days of Thought.  Today's conversation is focusing on the section of the book called "Relationships" and Paul and Jay are diving in head first.  The majority of the discussion is centering around hero worship, modeling yourself after the people you admire, and making sure that you stay true to who you are while adding elements from the people who inspire you.  We hope you enjoy this episode of The Culture Matters Podcast.

Some performances fade. Others stay with you for decades.Buena Vista Social Club is one of them. It isn't just a musical—it's a masterclass in resonance, memory, and experience.In this episode, we're pulling B2B marketing lessons from that spirit of storytelling with the help of Dan Lowden, Chief Marketing Officer at Blackbird.AI.Together, we explore why content should come first, how honesty builds brand resilience, and what it takes to create live experiences your audience will talk about for years.About our guest, Dan LowdenDan is the CMO at Blackbird.AI and leads the company's strategic marketing efforts, including demand generation and brand leadership. He has over 20 years of strategic experience at the executive level. He has served as CMO at cybersecurity firm HUMAN Security (acquired by Goldman Sachs), named one of the TIME100 Most Influential Companies of 2023. Lowden also served as the CMO at Digital Shadows (acquired by Reliaquest) and, before that, CMO at Invincea (acquired by Sophos) and VP of Marketing at vArmour (acquired by Night Dragon). He has held marketing leadership positions at Wayport (acquired by AT&T), IBM ThinkPad (acquired by Lenovo), NEC Technologies, and Sharp Electronics. Lowden holds an MBA in International Business from Rutgers Graduate School of Management and a Bachelor of Science from Rider University.What B2B Companies Can Learn From Buena Vista Social Club:Content is the foundation—not an afterthought. Even in cybersecurity, content is king. Dan says, “My first hire was a content person. You can have the best ABM strategy or tools, but if you don't have really valuable content, you're not going to get anywhere.” His advice? Lead with education, not asks. Thoughtful reports, relevant use cases, and engaging narratives will earn your audience's attention—and their trust.Honesty builds brand resilience. When it comes to trust, marketing can't cut corners. Especially in high-stakes industries like cybersecurity. Dan says, “There's been a lot of overstatement of things by marketers and salespeople. That's when marketing takes a ding.” Instead, he urges CMOs to stay grounded: deliver real value, communicate with clarity, and show your audience you're in it for the long haul.Live experiences create a lasting impact. If you want your brand to be unforgettable, you need to create moments that move people. “People still come up to us today and say that band and that experience 10-plus years ago—they remember. There's not been anything like that,” Dan says, reflecting on a live concert his team produced. Whether it's a concert, a rooftop dinner, or a one-of-a-kind conference, remarkable experiences turn into word-of-mouth—and brand love that lingers.Quotes*“To me, in marketing—B2B or B2C—it's about creating a relationship, trust, even friendship, a community with your audience.”*"If you treat your customers well, if you serve them well, if you're honest with them… then you have a chance of being very successful as a company.”*“Music is really, really important, really powerful… as a marketer, especially in cybersecurity where there's 5,000 cybersecurity companies, you have to do something different. You have to stand out.”Time Stamps[00:55] Meet Dan Lowden, CMO at Blackbird.AI[03:42] The Magic of Live Theater[06:21] The Role of a CMO in Cybersecurity[10:23] Understanding Narrative Attacks[14:29] The Evolution of Narrative Intelligence[22:36] The Story Behind Buena Vista Social Club[28:31] The Power of Live Music in Marketing[30:33] Creating Remarkable Experiences[39:21] The Importance of Content in Marketing[45:05] Final Thoughts and TakeawaysLinksConnect with Dan on LinkedInLearn more about Blackbird.AIAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic that was a part of many conversations in the south of France…the Creator Economy. Creators and the space they've forged have become one of most transformative forces in marketing. It's reshaping how brands connect with people, how content is made and consumed, and how influence is earned. Joining Jim are three guests who know this world very well: Brandon B, Creator and Founder of StudioBKim Larson, the Global Head of YouTube CreatorsKenny Gold, the Managing Director, Head of Social, Content and Influencer for Deloitte DigitalWe're going to talk strategy, authenticity, audience building, and where this entire ecosystem is headed. With a little advice sprinkled in! So, tune in as we come to you live from the Deloitte Apartment at Cannes Lions!---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you struggled with finding success when hiring marketing agencies? If you have, there's a good chance it is not because the marketer doesn't know what to do. Our guest today is Peter Murphy Lewis, and he explains to us the Big 5 Mistakes leaders make when hiring marketing agencies.TODAY'S WIN-WIN:Consider using LinkedIn as a second website for your franchise recruitment efforts.LINKS FROM THE EPISODE:Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/. You can visit our guest's website at: www.StrategicPete.com Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/Connect with our guest on social:https://www.linkedin.com/in/petermurphylewis/https://www.instagram.com/gringopeter/ABOUT OUR GUEST:Peter Murphy Lewis, founder of StrategicPete.com and a notable fractional Chief Marketing Officer, excels in transforming intricate marketing data into actionable strategies that drive growth in various sectors including software, travel, media, zoos, and banking. His talent for finding common ground across diverse industries distinguishes him as a strategic marketing expert. Additionally, Peter hosts two TV shows and produces a documentary, showcasing his storytelling prowess. Residing with his family in an actual zoo in Wichita, Kansas, his personal and professional life is vibrant and engaging. Renowned for leading high-performance teams, Peter is a key advisor for CEOs aiming to clarify their marketing strategies and boost business growth. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

Is your CMS holding your creativity—and marketing growth—hostage? When speed and agility are everything, most marketing teams are still stuck in the slow lane—waiting on developers to publish updates, launch campaigns, or even fix a typo. Sound familiar? Today's guest says it's time for marketers to take the wheel. Mark Wheeler, Chief Marketing Officer at Storyblok is here to talk about redefining what a CMS should be—with a composable, API-first platform that puts control back in marketers' hands. With clients like Netflix and Adidas, Storyblok is helping to lead a movement away from bloated, outdated systems and toward a faster, smarter, more flexible way of working. About Mark WheelerAs CMO of Storyblok, Mark Wheeler leads the marketing strategy and execution to drive business growth and redefine the CMS category. Recognized as a Top 100 B2B global CMO, he's dedicated to building communities for marketers and developers. With a deep understanding of digital experiences, Mark ensures Storyblok delivers exceptional value. Previously, as CMO of LeanIX, he played a key role in doubling customers in two years and contributing to its successful acquisition by SAP. He has also held senior marketing roles at Nutanix, EMC, Sitecore, and Adobe. RESOURCES Storyblok: https://www.storyblok.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company