Podcasts about chief marketing officers

Some marketing ideas capture attention for a moment. The very best ones become part of culture. And you could say...that's priceless.Recorded live at the Cannes Lions International Festival of Creativity, Jim sits down with Jill Kramer, Chief Marketing and Communications Officer at Mastercard, to discuss what it's like to lead one of the world's most iconic brands. Mastercard, known globally for its “Priceless” platform and its role at the center of everyday commerce, has spent decades building trust, emotional connection, and cultural relevance across markets. After nearly a decade as Chief Marketing and Communications Officer at Accenture, where she led the company's "Let There Be Change" brand transformation, and earlier leadership roles at BBDO and DDB, Jill stepped into one of marketing's most influential positions with the responsibility of guiding Mastercard's next chapter.In this wide-ranging conversation, Jill shares her approach to earning trust as a new leader, building creative cultures where ideas can thrive, and why her philosophy of "early, ugly, often" has helped teams create better work. She also discusses how Mastercard is evolving its brand beyond payments, leaning into experiences, partnerships, and technology, and how the company is approaching AI, creator collaborations, and innovation while staying true to the timeless principles that have made it one of the most respected brands in the world.Whether you're leading a global organization or a small team, Jill offers thoughtful lessons on curiosity, creativity, change, and why the best leaders never stop learning.—This week's episode is brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How quickly should an AI investment begin producing measurable business results? In this episode, I speak with Monica Kumar, Executive Vice President and Chief Marketing Officer at Extreme Networks, about the growing pressure on technology leaders to prove that AI investments are producing financial and operational value. The conversation draws on Extreme Networks' State of AI for Networking 2026 report, based on a global survey of 200 C-level executives and vice presidents of IT. The findings suggest that enterprise AI has entered a far less forgiving phase. Experimentation continues, but executives increasingly want evidence that deployments are reducing costs, improving productivity or creating better user experiences. The most striking result is the speed now expected. Some 57 percent of respondents said they expect measurable AI impact within weeks or sooner, compared with 16 percent in the previous year. Projects that once might have received six or 12 months to demonstrate value may now face questions within 30 or 60 days. Monica explains why these demands are changing which AI projects receive attention. Leaders are looking for use cases connected with existing operational problems, where results can be measured and communicated clearly. This makes enterprise networking an interesting test case. AI workloads depend on network compute, bandwidth, availability and access to current data. According to the research, 92 percent of respondents said AI is increasing demands on network compute and bandwidth. A fragmented or outdated network may therefore limit the performance of the AI applications running across it. The network can also provide an early opportunity to show what AI produces in practice. Monica discusses performance monitoring, predictive analysis, troubleshooting, compliance checks, capacity planning and security. These are repetitive, data-heavy activities where improvements can be measured in time saved, fewer support tickets and better service availability. A case from Middlesbrough College brings those claims into focus. The college reports that firmware tracking fell from as much as five hours each week to approximately five minutes, while the time spent troubleshooting decreased by around 90 percent. For a small network team, the value comes from giving people additional capacity without asking them to monitor every device or event manually. We also discuss why AI capabilities work better when embedded within normal business systems rather than added as another standalone tool. If an AI service remains outside the daily workflow, employees must move between platforms, transfer information and interpret the result themselves. Integrated AI can monitor the network, identify anomalies, recommend action and automate routine work within the environment where the team already operates. Monica also warns that the quality of AI depends heavily on its data. Before investing in another model or application, businesses need accurate, current and well-managed information. They must also examine whether their network has the capacity to support additional workloads and whether employees understand how to use AI responsibly. If executives expect AI results within weeks, are businesses selecting the right use cases, or simply imposing unrealistic deadlines on complicated technology programs? Listen to the episode and share your thoughts with me.

Guests: JAIME VIDAL, President of USA Operations at House of Spells Times Square TRAVIS NOYES, Chief Marketing Officer at NYC Water Cruises PETER MADONIA, Belmont BID Get ready to experience the magic of a British invasion in the heart of New York City. This episode of Radio Night Live takes you to the vibrant Times Square, where a new and exciting store is about to make its mark. House of Spells, a UK-based brand, is set to open its doors on July 29th, bringing with it a unique shopping experience that's sure to wow fans of popular franchises like Harry Potter and The Hunger Games. In this episode, the CEO of US operations for House of Spells, Jaime Vidal, shares the story behind the brand's success and its decision to choose Times Square as the perfect location for its first US store. You'll learn about the brand's history, its sourcing process, and what sets it apart from other stores. From its impressive 20,000 square foot space to its extensive collection of officially licensed merchandise, House of Spells is a must-visit destination for anyone looking for a unique shopping experience. With its grand opening just around the corner, Jaime gives us a sneak peek into what's in store for fans. From exclusive collaborations to a vast array of products, House of Spells is sure to be a game-changer in the world of pop culture merchandise. But what makes this store truly special? Tune in to find out. This week on Radio Night Live, the conversation gets real as Kevin McCullough and his co-host Cristyne Nicholas dive into the issues affecting New York City. They're joined by a special guest, Peter Madonia, who shares his thoughts on the city's recent map that excludes some of its most iconic ethnic neighborhoods. But that's not all - they're also talking about the city's homelessness crisis and what needs to be done to address it. Kevin and Cristyne discuss the city's recent map, which has sparked controversy for leaving out neighborhoods like Arthur Avenue and Little Italy. They also talk to Peter Madonia, a local business owner who's passionate about preserving the city's cultural heritage. Meanwhile, they're joined by Travis Noyes from NYC Water Cruises, who shares the story behind the city's iconic tall ships and the company's unique vessels. The conversation also touches on the city's homelessness crisis, with Kevin and Cristyne discussing the need for a more comprehensive solution. They also talk about the city's recent efforts to address the issue, including the use of a map to show where migrants have settled. But what's missing from the map, and why is it a problem? Tune in to this episode of Radio Night Live to hear the conversation in full and learn more about the issues affecting New York City. From the city's cultural heritage to its homelessness crisis, this episode has it all.

In this episode, Dr. Baron sits down with Naomi Nachman, a well-known kosher food personality, author, and travel connoisseur, to discuss her personal experience with pregnancy loss from years ago. She shares the story of her second pregnancy, only to discover at a routine five-month checkup that her baby no longer had a heartbeat. This conversation explores the intersection of faith and medical trauma, highlighting Naomi's deep-rooted bitachon (faith) that continues to carry her through life-changing moments. Naomi Nachman reflects on one of the most painful chapters of her journey: continuing to carry her pregnancy after learning she had lost her baby. She shares how leaning on her faith helped her move through everyday interactions with strength, and how it became a source of peace during an unimaginably difficult time. If you are carrying a heavy grief from many years ago or navigating the intersection of faith and medical trauma, this episode is for you.   About Naomi Nachman: Born and raised in Sydney, Australia, Naomi Nachman moved to New York 34 years ago. After earning her teaching degree from Touro College, she spent many years teaching in both classroom and informal Jewish education settings. Over the years, Naomi has built a strong personal brand across social media, with an active presence on Instagram, Facebook, and WhatsApp Status. She is widely recognized as a leading kosher food media influencer and has partnered with numerous brands, including Kosher.com, Gefen, Tuscanini, Tropicana, Breakstone's, Ore-Ida, Gourmet Glatt, Manischewitz, Maxwell House, Empire Poultry, Tnuva Dairy, and Prime Nosh. In addition to her passion for food, Naomi has expanded her brand into travel content. She has visited 58 countries and 48 U.S. states, partnering with companies and destinations such as Grand Hyatt Baha Mar in the Bahamas, Gaya Tours in Iceland, Lebor Tours and Mundo Tours in South America, the Inbal Hotel in Israel, and the Ritz-Carlton Bahrain. Naomi has also led four tours to Israel. In recent years, Naomi has traveled extensively both personally and professionally, working on Birthright trips, Pesach programs, and summer travel experiences. Alongside her frequent visits to Israel to spend time with her grandchildren, she has explored Asia, Europe, Africa, Central and South America, and Australia. Naomi and her husband have visited 48 states and hope to complete the remaining two states this year. Naomi currently serves as Chief Marketing Officer for Kosher River Boat Cruises and will also be leading cooking demonstrations on the company's 2026 sailings through Europe, Japan, and Antarctica. Naomi is the host of the cooking show Sunny Side Up on the Kosher.com network. She also writes a monthly food and travel column for Mishpacha Magazine titled Off the Eaten Track and has been a contributing editor for The Jewish Home newspaper for the past 15 years, where she shares weekly recipes with readers across the country. She has appeared as a guest host on QVC and made guest appearances on CBS (New York and Washington), NBC Morning News, Fox 5 New York, and the Hallmark Channel. Naomi has also been quoted in Forbes Magazine and The Wall Street Journal regarding Jewish food trends. In 2017, Naomi published her debut cookbook, Perfect for Pesach, with Artscroll Publications, followed by her second cookbook, Perfect Flavors, in 2018. Together, her cookbooks have sold more than 28,000 copies. Naomi is frequently invited to lead cooking demonstrations, book signings, and Kosher Chopped-style cooking competitions around the world, where she shares her enthusiasm and passion for food. This past Pesach, Naomi worked with Leisure Time Tours at the Phoenix program, where she directed the culinary arts program for guests by leading cooking demonstrations, producing chopped competitions, and overseeing social media marketing. Naomi's motto in life is: "See the world, one bite at a time." Instagram‍ ‍  Perfect Flavors (Cookbook by Naomi Nachman)  Website Belonging Is Our Work Help us reach 300k in our annual campaign (7/15 - 7/21)  Click Here to Donate now   Connect with us: Website‍ ‍Instagram - send us a message YouTube‍ ‍Facebook‍ ‍TikTok‍ ‍LinkedIn‍ ‍      

On this special All-Star House edition of the SeventySix Capital Sports Leadership Show, recorded live at The Owner's Box All-Star House during MLB All-Star Week in Philadelphia, Wayne Kimmel sat down with Chris Marinak, President of Playfly Sports; Jason Miller, Executive Vice President at Excel Sports Management; and Marc Oppenheimer, Chief Marketing Officer of Parx Casino.Marinak leads one of the sports industry's premier sports marketing and media companies, overseeing partnerships, media rights, sponsorships, and fan engagement across professional and collegiate sports. Miller is an Executive Vice President at Excel Sports Management, where he helps lead one of the world's top sports agencies across talent representation, brand partnerships, and global business development. Oppenheimer serves as Chief Marketing Officer of Parx Casino, where he oversees marketing strategy and brand growth for one of Pennsylvania's leading gaming and entertainment companies.Together, they discuss the evolution of the sports business, from Excel Sports Management's global expansion and the importance of authentic athlete partnerships to how Playfly Sports is using data and technology to transform sports marketing. The conversation also explores the changing landscape of fan engagement in college athletics, the growing role of AI and analytics across the industry, and how major events like MLB All-Star Week create new opportunities for brands, teams, and communities.Chapters:0:01 Chris Marinak, President, Playfly Sports10:31 Jason Miller, EVP, Excel Sports Management22:28 Marc Oppenheimer, CMO, Parx Casino

What if the marketing playbook you've relied on for the past decade is quickly failing to get results? When customers rapidly shift their behaviors, agility requires being willing to rethink how you build and earn customer relationships from the ground up.Today, we're going to talk about the shift away from rented audiences and unreliable signals toward building durable, first-party data assets. Specifically, we'll cover:- Why the classic B2B and B2C buyer intent signals are becoming less reliable and what to look for instead.- How to navigate a new era of marketing measurement when privacy regulations and platform changes obscure the full picture.- The practical steps required to build a first-party data strategy that creates durable customer relationships, not just a larger database.To help me discuss this, I'd like to welcome, Alexi Hatch, CMO at Acoustic. About Alexi HatchAlexi Hatch is Chief Marketing Officer at Acoustic, where she leads global marketing, brand, communications, product marketing, demand generation, and go-to-market strategy. Over the past decade, Alexi has helped enterprise SaaS companies grow by building brands people remember, modernizing marketing organizations, and turning customer insight into business impact. Her work sits at the intersection of AI, customer engagement, and modern marketing leadership.She believes the next competitive advantage in marketing won't come from knowing more about customers but from responding to them better.Alexi Hatch on LinkedIn: https://www.linkedin.com/in/alexihatch/---------- Resources ---------- : acoustic.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

How do you reinvent one of the world's most iconic brands without losing what made it iconic in the first place?Recorded live on the Tubi Stage at Cannes Lions, Jim sits down with Fabiola Torres, Chief Marketing Officer of Gap, to unpack one of the most compelling brand turnarounds in retail. Drawing on leadership experience at Nike, Apple, PepsiCo, and now Gap, Fabiola shares how the team rebuilt the brand by focusing on marketing fundamentals, embracing creativity, investing in culture, and reconnecting with consumers across generations.They discuss why every brand should be treated like a living persona, how partnerships with talent are built on trust rather than transactions, and why the best marketing doesn't chase relevance—it earns it.—In partnership with Tubi. Brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Her Peer Kept Misattributing Statements to Her Team. She Let It Slide Once. The Second Time She Confronted Her Directly. She had a verbal offer within four days. They were eager. Before she accepted, she called HR and said: "Before I accept, I want to speak with my manager's manager." That request could have cost her the role entirely. She had already weighed it: if they say no, that tells me everything I need to know about this culture. If they say yes, I make a more informed decision. Within 24 hours, the executive cleared his calendar during a conference lunch and took a 30-minute call. He opened with: "What questions do you have for me?" She asked everything. She took the job. Saadia is Global Chief Information and Technology Officer at Coverys, a medical liability company, with 20 years of IT experience across multiple Fortune 100 companies. In this episode, she walks through the specific moments in her career where courage was required — and exactly how she built it. You'll learn: Her peer kept misattributing statements to her and her team in leadership meetings. She let the first incident slide. The second time, she requested a direct conversation: "This is what I heard. You were named as having stated this. Can you explain why?" The peer was speechless. Saadia set a clear expectation for next time — and never had the problem again. How she built a two-year disagreement relationship with a boss who actually respected being challenged: listen first before responding, don't feel obligated to disagree on the spot, return with facts, and always explain your thought process rather than just your conclusion. The career pivot her mentor pushed her into: leave IT entirely — her entire professional identity — and take a business strategy role with a Chief Marketing Officer. She lost her direct reports and became an individual contributor. Her biggest fear: disrupt her tech trajectory and never get back. Her mentor's answer: "Try it. If you don't like it, come back." She did it for two years, returned to IT as an executive, and credits that pivot for how she now thinks about strategy, stakeholders, and technology implementation. Why she stopped procrastinating in meetings after watching male peers say her exact ideas out loud and get the credit. The mindset that unlocked it: "I am in this room for a reason, and so is everyone else. Equal footing." Think you're the smartest: you stop listening. Think you're the worst: you stop speaking. Find the middle. Her direct advice on bias: keep an eye on how your ideas and voice are treated from day one. You will know quickly whether biases exist. Your manager and your peers are the most critical variables. If your manager has bias toward you, it will not work. Find a leader who respects what you bring, not just who you are. Why she proves herself to herself rather than to others — and why she has watched other women leaders make flawed decisions every time they shifted into "proving to others" mode. The skip-level coffee chat practice she has run for four years: meets individual contributors without their managers, no script, asks what challenges they are facing, never names names when sharing themes upward. The trust it builds has changed how her organization speaks up. About Saadia: Global Chief Information and Technology Officer at Coverys, a medical liability company. Saadia has 20 years of IT leadership experience across multiple Fortune 100 companies and is a recognized voice on courage, leadership, and building speak-up cultures in technology organizations.

What if the marketing playbook you've relied on for the past decade is quickly failing to get results? When customers rapidly shift their behaviors, agility requires being willing to rethink how you build and earn customer relationships from the ground up.Today, we're going to talk about the shift away from rented audiences and unreliable signals toward building durable, first-party data assets. Specifically, we'll cover:- Why the classic B2B and B2C buyer intent signals are becoming less reliable and what to look for instead.- How to navigate a new era of marketing measurement when privacy regulations and platform changes obscure the full picture.- The practical steps required to build a first-party data strategy that creates durable customer relationships, not just a larger database.To help me discuss this, I'd like to welcome, Alexi Hatch, CMO at Acoustic. About Alexi HatchAlexi Hatch is Chief Marketing Officer at Acoustic, where she leads global marketing, brand, communications, product marketing, demand generation, and go-to-market strategy. Over the past decade, Alexi has helped enterprise SaaS companies grow by building brands people remember, modernizing marketing organizations, and turning customer insight into business impact. Her work sits at the intersection of AI, customer engagement, and modern marketing leadership.She believes the next competitive advantage in marketing won't come from knowing more about customers but from responding to them better.Alexi Hatch on LinkedIn: https://www.linkedin.com/in/alexihatch/---------- Resources ---------- : acoustic.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

Marketing is changing faster than ever. AI is reshaping the industry, customer behavior is evolving, and marketers are being asked to do more with less. So what does it actually take to lead marketing in 2026?In this episode, we're joined by Sarah Fuller, Chief Marketing Officer at The AA, whose career spans some of the UK's most iconic brands including Procter & Gamble, Nando's, British Airways, John Lewis, and more.Sarah shares practical lessons on leading high-performing marketing teams, building brands that customers genuinely trust, using AI without losing creativity, and why curiosity remains the most valuable skill any marketer can develop.Whether you're a CMO, marketing leader, founder, agency owner, or aspiring marketer, this conversation is packed with actionable insights you can apply immediately.

What if your most valuable future customers are discovering solutions in a place your current attribution models can't even see?Agility requires not just adapting to new channels, but completely rethinking how we measure discovery and value when the customer journey starts with a conversation with an AI.Today, we're going to talk about:- How the shift from keyword-based search to conversational AI is creating a new discipline: Answer Engine Optimization.- Why your current team structure might be the biggest obstacle to winning in the AI era, and how to reorganize talent and process for this new reality.- The critical role of unified customer data in influencing AI-driven recommendations and why it's becoming the ultimate competitive advantage.To help me discuss this topic, I'd like to welcome, Kipp Bodnar, Chief Marketing Officer at HubSpot.About Kipp BodnarAs CMO of HubSpot, Kipp leads global marketing strategy to drive awareness and demand across a rapidly evolving product suite. He previously served as VP of Marketing, scaling international teams and overseeing demand gen, strategic partnerships, and social media. He's also a marketing advisor to several SaaS companies, co-author of The B2B Social Media Book, and a respected speaker and blogger.Kipp Bodnar on LinkedIn: https://www.linkedin.com/in/kippbodnar/---------- Resources ----------HubSpot website: https://www.hubspot.com/The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Great brands do more than meet a need. They transform that need into desire. But in an increasingly crowded and fragmented media landscape, how can brands earn attention, turn that attention into affection, and ultimately inspire people to act?Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this special roundtable is the first in a three-part series exploring the many dimensions of desire. Jim is joined by three marketing leaders approaching that challenge from very different industries: Manu Orssaud, Chief Marketing Officer at Duolingo;Benoit Vatere, Chief Media and Digital Commerce Officer at Liquid Death; and Oliver Walker-Jones, who leads Marketing, Communications and Brand at Joby Aviation.Together, they explore how modern brands use media to create lasting desire. Manu shares how Duolingo combines planned cultural moments with the flexibility to build stories alongside its community. The conversation explores why fun is an underrated business advantage, how brands can move quickly without chasing every cultural moment, and where AI can strengthen a company without replacing the human creativity behind great marketing. —This week's episode is brought to you by Havas and Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Payments are getting smarter and more automated, but the real question is simpler: are we making life easier for the humans behind every transaction? For Women Leaders in Payments Month, we're joined by Kimling Lam, Chief Marketing Officer at Fortis, to talk about what “the future is human” actually looks like inside fintech, embedded payments, and modern go-to-market teams. Special thanks to Payroc for sponsoring this year's series and supporting the advancement of women across the payments industry. Kimling shares her career journey from Wellesley and broadcast journalism to TV news reporting, software sales, and leadership roles across major payments brands before stepping into her current CMO role. Along the way, we dig into how strong storytelling becomes a growth advantage in fintech marketing, why CEO sponsorship and networks can change a career trajectory, and what it really takes to turn ambiguity into strategy that drives pipeline and revenue. We also explore the practical impact of generative AI and large language models on marketing workflows. Kimling explains why marketers are shifting from writing everything manually to orchestrating faster, more scalable work streams while protecting brand voice and applying human judgment. From there, we zoom out to B2B payments and accounts receivable, including the pain of “swivel chair accounting,” the importance of human-centered design, and why trust in payments feels invisible until something breaks. If you care about customer experience, embedded finance, women in fintech leadership, and where AI helps or hurts, you'll get a lot from this conversation. 

Canton City Council approves climate action plan What once seemed like the distant effects of climate change are becoming part of everyday life. Communities across the country are experiencing more prolonged extreme heat, heavier rainfall, stronger storms, droughts and unusual weather patterns. In response, local governments are looking for ways to adapt while reducing their environmental impact. Wednesday on the "Sound of Ideas," we'll turn to Canton, where city leaders have approved a new climate action plan focused on cutting greenhouse gas emissions through changes to municipal buildings, transportation and other city operations. Officials say the plan could also help residents in the long-term, in part by helping lower energy costs over time. Guest:- Robert Fisher, Canton City Council, Ward 5 Northeast Ohio launches new men's soccer team as FIFA World Cup comes to the U.S. While Cleveland wasn't one of the 11 U.S. cities to host a FIFA World Cup match this time around, it did host an international friendly match between men's soccer powerhouses Brazil and Egypt at Huntington Bank Field on June 6, drawing a crowd of tens of thousands to the stadium. That contest coincided with the launch of the brand-new semi-professional men's Lorain County Leviathan Football Club this Spring. Looking ahead over the next two years, we'll have brand new professional men's and women's soccer teams with Forest City Cleveland and Cleveland Astra kicking things off in 2027 and 2028, respectively. Today we'll explore what Northeast Ohio's soccer culture looks like when the largest soccer competition in the world isn't happening. Guests:- Andrew McDonnell, Chairman, Lorain County Leviathan Football Club- Gina Prodan Kelly, Chief Marketing Officer, Cleveland Soccer Group- Chris Lewis, Director of Marketing & Communications, Greater Cleveland Sports Commission- Jason Lansdale, President, Offside Marketing The Menu: Frozen Treats The latest heat wave made us yearn for an ice-cold treat. Luckily in Northeast Ohio there are a gallon's worth of frozen-treat options — and locally owned too! For this new installment of our food series "The Menu," produced in partnership with Cleveland Magazine, we're talking ice cream, popsicles and more. Watch the episode on The Ohio Channel or YouTube to see Stephanie Haney and guests sample a few delicious desserts! Guests:- Jesse Mason, Co-owner, Mason's Creamery- Nicole Dauria, Owner, Pop Culture

What if your most valuable future customers are discovering solutions in a place your current attribution models can't even see?Agility requires not just adapting to new channels, but completely rethinking how we measure discovery and value when the customer journey starts with a conversation with an AI.Today, we're going to talk about:- How the shift from keyword-based search to conversational AI is creating a new discipline: Answer Engine Optimization.- Why your current team structure might be the biggest obstacle to winning in the AI era, and how to reorganize talent and process for this new reality.- The critical role of unified customer data in influencing AI-driven recommendations and why it's becoming the ultimate competitive advantage.To help me discuss this topic, I'd like to welcome, Kipp Bodnar, Chief Marketing Officer at HubSpot.About Kipp BodnarAs CMO of HubSpot, Kipp leads global marketing strategy to drive awareness and demand across a rapidly evolving product suite. He previously served as VP of Marketing, scaling international teams and overseeing demand gen, strategic partnerships, and social media. He's also a marketing advisor to several SaaS companies, co-author of The B2B Social Media Book, and a respected speaker and blogger.Kipp Bodnar on LinkedIn: https://www.linkedin.com/in/kippbodnar/---------- Resources ----------HubSpot website: https://www.hubspot.com/The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

July 13, 2026 ~ Donna Dickerson, vice president and chief marketing officer for the University of Michigan Credit Union is a touchdown sponsor for the Lomas Brown Jr. Golf Classic. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Many corporate marketing groups experience declining conversion rates because they rely on traditional outbound click paths that fail to hook modern enterprise buyers utilizing automated research engines. Sangeeta Prasad, Chief Marketing Officer at Slalom, breaks down how to construct high-performance go-to-market pipelines by aligning brand trust directly with the compressed consumer buying journey.She shares her operational playbook for securing early space on tight customer shortlists, activating internal data teams as trusted category experts, and deploying competitive regional pilot campaigns to accelerate organizational change management and tool adoption.Key tactical themes covered:Restructuring campaign messaging to support the buying committee's need for safe choices.Positioning authority assets for analyst recommendations before standard search link traffic declines.Transforming employee advocacy channels by training in-house staff to serve as deep category educators.Unifying technology systems with deep operational changes to satisfy corporate efficiency directives.Utilizing internal market rivalries to drive swift cross-functional change management.Sangeeta Prasad is the Chief Marketing Officer at Slalom, directing global positioning strategy and integrated systems integrator partner frameworks for dominant corporate clients.Connect with our guest:Follow Sangeeta Prasad on LinkedIn: https://www.linkedin.com/in/sangeetaprasad/Explore Slalom: https://www.slalom.com/Automate Performance Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Unlocking Marketing ROI with AI: Insights from Uptempo’s Marie Bahl Uptempo.io About the Guest(s): Marie Bahl is the Chief Marketing Officer (CMO) of Uptempo, a pioneering company focused on providing cutting-edge marketing technology solutions. With over two decades of diverse experience across technology-focused industries, Marie is renowned for her ability to demystify complex technologies and make them appealing to targeted audiences. Her expertise spans roles in marketing and sales within prominent tech companies such as Opower, Tendril Networks, Converge, Yahoo, Zoho, and Sun Microsystems. At Uptempo, Marie drives innovative marketing strategies and customer acquisition approaches, aiming to transform the marketing landscape by leveraging artificial intelligence and data analytics. Episode Summary: In this engaging episode of The Chris Voss Show, host Chris Voss is joined by Marie Bahl, CMO of Uptempo, for an insightful discussion about the transformative potential of AI in marketing and the critical importance of proving return on investment (ROI). Marie shares her expertise on how Uptempo helps brands bridge the gap between spending and strategic success by crafting detailed, data-oriented marketing solutions. The discussion highlights the essential need to reconcile various marketing data sets to achieve a comprehensive view of ROI, which is the holy grail for marketing professionals worldwide. Throughout the conversation, Marie and Chris delve into how marketing data, when properly harnessed, can lead to unprecedented optimization and decision-making capability. Marie emphasizes the importance of using artificial intelligence appropriately, underscoring that it should focus on analytics and data synthesis rather than replacing creative output. The episode explores the concept of AI’s “jailbreak” moment, offering a glimpse into how brands can harness AI-driven insights to optimize marketing budgets and strategies. Additionally, they discuss broader industry trends, including how large corporations are adapting to new technologies and the significant challenges faced by marketers in justifying their budgets. Key Takeaways: Importance of Proving ROI: Marie highlights that ROI is a crucial measure for marketing success and how Uptempo provides the tools to tie various marketing activities directly to revenue outcomes. Role of AI in Marketing: AI’s potential lies more in data processing and analytics, not replacing human creativity. AI in marketing should enhance decision-making, not detract from the human element. Structured Data Equals Success: Reconciled and organized data is paramount for effective AI application, ensuring accurate insights and decision-making capabilities. Marketing Challenges Over Time: Marketers are expected to do more with less, requiring efficient technology to validate their strategies and demonstrate tangible business outcomes. Evolving Marketing Tools: Uptempo stands out by focusing on ROI over proxy indicators, integrating various data points to provide a holistic understanding of marketing effectiveness. Notable Quotes: “It’s not enough just to get the money at the beginning of the year, apply, do the voodoo that we do, and then at the end of the year go, ‘Hey, we did a great job.'” “Applied well, and Uptempo happens to do it, but if you can’t get it through us, buy it, build it, find it, acquire it, get somebody to do it for you, you need to be able to prove your value.” “ROI is the holy grail of every marketing CMO I think across the world; it’s the only measure that matters, and it’s the only measure we can’t get to.” “Marketing was a cost center, and you threw money at it, and we weren’t really sure what happened. Magic. Voodoo happened in the background.” “We have been spreadsheet jockeys, stitching together 80 spreadsheets to validate our existence for the last 30 years.”

Welcome to the NiCE World London Takeover of the Punk CX Podcast. This is Part One of a two-part series of chats that I had with NiCE executives, a couple of their clients and an analyst while at NiCE World London last week. In Part One, I have a chat with Michelle Cooper, Chief Marketing Officer at NiCE, and follow that up with a chat with Chris Herbert, Director of Customer Service - Service Delivery at Openreach (a NiCE Cognigy client), and Giles Bryan, General Manager of Proactive AI at NiCE. This interview follows on from my recent interview – The emerging world of machine customers – Interview with Katja Forbes – and is number 594 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

What if the infinite shelf of e-commerce hasn't made customers more confident, but has instead created a new kind of friction: the paralysis of endless choice?Agility requires brands to shift their focus from simply providing more options to actively helping customers navigate them.Today, we're going to talk about:- Understanding the modern customer journey when discovery is no longer the primary problem.- Building value as a "decision layer" that sits on top of commerce, rather than competing with it.- Using AI not just for personalization, but for simplification and decision support.To help me discuss this topic, I'd like to welcome, Dan Bennett, CMO, and Alexandra Seaman, Co-Founder and SVP at Furniture.com.About Dan BennettDan Bennett is Chief Marketing Officer and founding team member at Furniture.com, where he's reshaping furniture retail through AI, data, and an open marketplace model. Since 2022, Dan has helped scale the company to 80+ employees across two offices, connecting millions of shoppers with hundreds of brands. Before Furniture.com, he was CMO at Packable, a Carlyle-backed e-commerce platform that grew into Amazon's largest third-party marketplace partner and reached a $2 billion valuation. Earlier, Dan spent over a decade leading digital and brand strategy at McCann and Grey, driving growth for global names like P&G, Facebook, Microsoft, and Nike. Dan brings a focus on clear priorities, fast execution, and building teams that fuel sustainable growth.Dan Bennett on LinkedIn: https://www.linkedin.com/in/bennettdaniel/About Alexandra SeamanAlex Seaman is Co-Founder and SVP at Furniture.com, where she leads strategy and partnerships for a fast-growing furniture shopping platform redefining how people discover and buy furniture. Since launch, she has expanded the platform to more than 70 participating retailers and earned recognition as one of Furniture Today's “40 Under 40.”---------- Resources ----------Furniture.com: https://www.furniture.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other generative AI tools, Chaser is the only platform that brings AI-powered project management into Slack, where teams already work. Chaser is based in Toronto, Canada. Learn more at trychaser.com.The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Artificial intelligence is reshaping marketing at a pace unlike anything we've seen since the birth of digital. But as today's guests remind us, the fundamentals of great marketing haven't changed.Recorded live at the Infillion Café during Cannes Lions 2026, Jim sits down with Marie Gulin-Merle, Global Vice President of Ads & Commerce Marketing at Google, and Anda Gansca, Co-Founder and CEO of Knotch.Marie has spent her career leading marketing for some of the world's most iconic brands, including L'Oréal, Calvin Klein, and PVH, before joining Google to help shape the future of advertising, commerce, and AI-powered marketing on a global scale.Anda founded Knotch more than a decade ago with a vision of making digital experiences more personalized and measurable. Today, Knotch helps many of the world's leading brands optimize content performance and customer experience, and Anda has become one of the industry's leading voices on the intersection of marketing, data, and AI.Just days before this conversation, Google and Knotch announced the launch of ACE (Agentic Content Engine), a new AI-powered experience platform built with Google Cloud, Vertex AI, and Gemini. Designed for the emerging "AI-native consumer," ACE enables brands to create dynamic, personalized digital experiences that adapt in real time to each customer's needs.Together, Jim, Marie, and Anda explore what this next era of marketing means for brands, why relevance has become the industry's most valuable currency, how AI can amplify rather than replace creativity, and why the future belongs to marketers who can unite technology, data, and human insight to create better customer experiences.—This week's episode is brought to you by Knotch and Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Many corporate marketing groups see dropping conversion rates because they place ad budgets across saturated, untrusted feeds that fail to engage the modern consumer.Jim Squires, Chief Marketing Officer at Reddit, details how to build high-performance, full-funnel ad campaigns by placing creative assets inside active, human-curated community networks.He shares his operational playbook for using advanced data intelligence layers to track competitor landscape shifts, managing public brand critique confidently, and designing brand-true ad creative that lowers down-funnel acquisition friction.Key discussion topics include:Moving past static awareness ads to implement full-funnel performance tracking systems.Capturing high-intent purchase decisions within interest-driven consumer forums.Processing unstructured text assets using centralized community data platforms.Managing brand safety risks by keeping ad creative consistent with your corporate identity.Integrating unfiltered public feedback into ad designs to build consumer trust.Jim Squires is the Chief Marketing Officer at Reddit, directing programmatic ad infrastructure, community insight design, and dataset distribution pipelines for global enterprise brands.Connect & Scale Your Reddit Performance Capital:Follow Jim Squires on LinkedIn: https://www.linkedin.com/in/jimcsquires/Explore Reddit for Business: https://www.redditforbusiness.com/Performance Marketing Channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Armin Molavi is a seasoned global brand architect, enterprise marketing executive, and the Chief Marketing Officer at Instructure, the edtech giant behind Canvas by Instructure (the world's leading learning management platform).With over 20 years of experience leading massive brand transformations, Armin specializes in taking complex, legacy organizations and modernizing their market narrative. Before stepping into the edtech space at Instructure, he built a powerhouse career on both the agency and corporate brand sides. Notably, he served as the Global Head of Media and Marketing Operations at Hilton, where he managed their international agency ecosystem, drove massive digital efficiency, and helped steer the hospitality giant through an era of aggressive digital transformation.

Christian Brown is an American tech entrepreneur, marketing executive, and creator economy strategist based in the New York area. He is best known as the Co-Founder and Chief Marketing Officer (CMO) of Glewee, an all-in-one influencer marketing platform that automates and scales how brands, agencies, and creators collaborate. Recognized by Forbes on their 30 Under 30 list for Marketing & Advertising, Brown is a prominent voice in the martech space, specializing in Gen Z consumer behavior, data attribution in influencer networks, and creator monetization.Early Life and EducationBrown's path to tech entrepreneurship began with an early immersion into social media and brand dynamics. He attended DePaul University in Chicago, where he graduated with a Bachelor of Arts in Public Relations, Advertising, and Applied Communication.

Live from the POSSIBLE conference in South Beach, Matt Britton welcomes Lauren Weinberg, Chief Marketing Officer at Supergoop!, to discuss her transition from tech giants like Square and Peloton to the beauty world. Lauren shares her approach to brand building in the sun care category and the importance of owning the product road map to drive strategic growth. She also talks about her deep dive into AI and why human intuition remains the anchor for authentic storytelling in an era of rapid digital change.Follow Suzy on Twitter: @AskSuzyBizFollow Lauren Weinberg on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Jérémy Jarry, the Chief Marketing Officer of Bookipi, where he amplifies the reach and scale of AI-driven tools for business management joins Enterprise Radio.… Read more The post AI-native isn’t a technology transformation. It’s an organizational transformation. appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

Ari Paparo speaks with Grant Gudgel, Chief Marketing Officer at Locala, about adaptive advertising, AI-powered planning, location intelligence, omnichannel marketing, privacy, and how brands can improve campaign performance through localized insights. Takeaways Locala helps brands optimize campaigns using market-level insights instead of national averages. AI agents analyze local data to improve campaign planning and performance. The platform supports omnichannel activation across CTV, DOOH, mobile, audio, and more. Adaptive advertising enables brands to adjust budgets, messaging, and channels by market. Privacy and location intelligence remain central to Locala's long-term strategy. Chapters00:00 Introduction00:21 Grant Gudgel joins Locala as CMO00:37 What Locala does and its evolution01:30 Planning platform vs. traditional DSPs02:15 How brands optimize campaigns market by market03:37 Measuring campaign performance and learnings03:52 AI's role in campaign planning05:42 Solving complex retail and QSR marketing challenges07:08 What adaptive advertising means08:07 Location intelligence beyond retail09:30 Competitive analysis with location data09:58 Omnichannel planning with DOOH and CTV10:22 Privacy and location data11:05 Locala's goals at Cannes11:35 Competitive advantages and growth challenges12:21 Lightning round: Why Locala is a narwhal Learn more about your ad choices. Visit megaphone.fm/adchoices

"You want to own the message and your narrative."Strong communication is about more than delivering a message—it's about building trust over time. As Zoom's Chief Marketing Officer, Kim Storin has helped shape communication at one of the world's most recognizable brands, balancing empathy, transparency, and consistency in an era of rapid technological change. In this episode of Think Fast, Talk Smart, Storin joins Matt Abrahams to discuss how leaders can communicate with authenticity, navigate crises with clarity, and build cultures rooted in transparency. They explore the art and science of shaping perception, maintaining connection in hybrid workplaces, and creating messages that solve problems—not just capture attention.Key Takeaways:Lead with authenticity and transparency. Clear, honest communication builds trust—especially during periods of change or crisis.Own your narrative. Consistent messaging and a clear story shape how others understand your brand, team, or ideas.Activity:Before your next team update or difficult conversation, ask yourself: "What information can I share that will build trust?" Include one additional point of context or reasoning that helps your audience better understand the decision.Printable Expanded Takeaways & ActivitiesEpisode Reference Links:Kim StorinEp.82 It's Not About You: Why Effective Communicators Put Others FirstConnect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:37) - Leading Through a Global Crisis (03:36) - Changing Brand Perception (06:50) - Building Culture at Scale (09:00) - Virtual Communication Gains & Losses (11:24) - Creating Meaningful Moments (12:34) - Communicating Through Difficulty (16:03) - The Final Three Questions (21:33) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Most Work Platforms Help People Communicate.  Some help you organize, but Zoom turns conversations into outcomes. Try Zoom Mate today

Send us Fan MailToday's In the Den episode is a rerun and one that cuts right to the heart of our Mama Dragons mission — we're diving into the truth that parenting is political. Whether we like it or not, the choices we make as parents, how we show up for our kids, what we teach them, how we advocate for them, all ripple out into the world around us. When you're parenting queer kids, those ripples can have a far reach and significant impact. Sara talks with special guest Jasmine Banks about the importance of nurturing a community committed to collective growth and support, because raising children is to actively participate in societal change, and the way we parent today directly influences the world our children will inherit tomorrow. Special Guest: Jasmine BanksJasmine Banks (she/her) has more than 10 years of progressive advocacy, movement building, and organizing experience. She spent the last five years dedicated to leading an intervention campaign, UnKoch My Campus, addressing the impact of far-right billionaires leveraging their philanthropic donations in higher education to erode democracy. During the campaigns she organized multiple campuses, coalitions, and provided movement support to hundreds of students, educators, and community activists. Jasmine has traveled to a number of higher ed institutions to speak with students and faculty about donor transparency and academic freedom. She was most recently honored to give a keynote for the Higher Education division of the American Federation of Teachers. Jasmine is also a former licensed therapist, Chief Marketing Officer, and small business owner.Links from the Show:Generation Common Good: https://generationcommongood.org/ Parenting Is Political podcast: https://www.parentingispolitical.org/episodes Join Mama Dragons here: www.mamadragons.org In the Den is made possible by generous donors like you. Help us continue to deliver quality content by becoming a donor today at www.mamadragons.org. Support the showConnect with Mama Dragons:WebsiteInstagramFacebookDonate to this podcast

Summary Kathryn Rubino sits down with Deborah Farone, one of the most experienced legal marketing and business development advisors in the country, to dig into what actually drives sustainable practice growth. Farone traces her career from a PR firm handling Milbank's account in the 1990s through Chief Marketing Officer roles at Debevoise and Cravath, to running her own advisory practice today. The conversation covers what big law gets wrong about business development, why existing clients are the most overlooked growth lever, how law firms are finally starting to teach associates what was once left unspoken, and what it really means for women lawyers to develop business on their own terms. Farone also addresses the industry's consolidation wave, the squeeze on mid-size firms, and why the biggest strategic risk for any law firm right now is standing still. Key Takeaways Business development starts with strategy, not tactics. Know where you want to go before you pick any tool or activity. Most business comes from existing clients. Growing those relationships and getting referrals from them is more powerful than chasing new names. The minders/finders/grinders model is outdated. Every lawyer at every level is now expected to develop business in some form. Women who build thriving practices do it in ways that feel authentic to them — opera evenings, hikes with clients — not by mimicking someone else's playbook. The biggest risk for any law firm is complacency. GCs want firms to come to them with intelligence and AI guidance, not the other way around. Links and Resources •  Above the Law •  The Jabot Podcast •  Farone Advisors •  Breaking Ground: How Successful Women Lawyers Build Thriving Practices — Deborah Farone Keywords legal marketing, business development for lawyers, law firm marketing strategy, women lawyers business development, Deborah Farone, Breaking Ground book, legal rainmakers, origination credit, law firm business development, boutique law firms, big law marketing, Jabot podcast, Above the Law podcast, legal operations, law firm growth, existing clients strategy, authentic networking lawyers, law firm compensation, mid-size law firms, GC relationships Episode Highlights [00:01:00 — 00:01:25] Deborah explains why working on the Milbank PR account made her want to move into legal marketing full-time. [00:02:16 — 00:02:57] How BD at Cravath included running a competitive intelligence unit to track potential new matters, something she couldn't have predicted 30 years earlier. [00:05:43 — 00:06:09] Why law schools are finally teaching business development, and what a class at Columbia Law looked like. [00:07:07 — 00:07:51] The counterintuitive truth: your best source of new business is the clients you already have, not the shiny new prospect. [00:09:07 — 00:09:56] Deborah's case for why developing a book of business is like putting money in the bank, and why it gives women lawyers more freedom and mobility. [00:10:42 — 00:11:41] The authentic BD methods of successful women lawyers: opera evenings with clients in Milan, group hiking trips, anything that feels genuine. [00:17:45 — 00:18:42] The squeeze on mid-size firms: not niche enough, not global enough, and often without the marketing resources to compete. [00:19:28 — 00:19:54] Dan Troy's line: "You can't be Wachtell in every practice." Why trying to be everything to everyone destroys credibility with clients. [00:21:25 — 00:22:18] GCs don't want to be the ones telling their law firms what legal trends are. They want their firms to come to them with intelligence and AI guidance.

How is AI changing the way we choose hotels, and what does that mean for the businesses trying to deliver unforgettable guest experiences? In this episode, I speak with Frank Pitsikalis, Senior Vice President of Product Strategy and Chief Marketing Officer at Agilysys, about how AI is changing hospitality from the very first search through to every interaction a guest has during their stay. Travel planning is already changing. More travelers are turning to AI assistants instead of traditional search engines or online travel agencies, asking detailed questions about destinations, dining, activities, and experiences. That creates both an opportunity and a challenge for hotels. If AI is recommending experiences rather than simply rooms, hospitality businesses need technology behind the scenes that can actually deliver on those promises. Frank explains why connected systems have become the foundation for modern hospitality. For many years, hotels invested in individual systems for reservations, restaurants, spas, golf courses, and guest services. While each application may have worked well on its own, they often failed to share information in meaningful ways. As AI becomes more capable, those disconnected systems become increasingly difficult to work around. We also explore how leading hospitality brands are changing the way they measure success. Rather than focusing solely on room occupancy, many are now looking at total guest spend across dining, wellness, entertainment, and other services. Frank explains how better use of guest data helps properties create more personalized experiences while also improving operational performance and profitability. Another fascinating part of our discussion centers on personalization. We talk about what genuine one-to-one guest experiences look like when AI helps staff understand preferences, dietary requirements, previous visits, and even customer sentiment before every interaction. Rather than replacing hospitality professionals, AI is giving them the information they need to create memorable experiences that feel thoughtful and genuinely personal. Throughout our conversation, Frank returns to a simple but powerful idea. Technology works best when it disappears into the background, allowing people to focus on serving people. AI may be changing how guests discover, book, and experience travel, but hospitality will always be judged by how people are made to feel. If you work in hospitality, customer experience, or enterprise technology, this conversation offers a practical look at how connected data, AI, and operational excellence are coming together to redefine the guest journey. As AI becomes part of every stage of travel, is your business building the connected experiences that today's guests increasingly expect?

Many corporate marketing teams rely too heavily on digital channels, leaving their campaigns vulnerable to high ad fatigue and rising acquisition costs.In this episode, Stacy Minero, Chief Marketing & Experience Officer at OUTFRONT Media, details the strategic evolution of out-of-home advertising into interactive "IRL Media."She explains how modern brands use physical assets as core campaign drivers rather than late-stage additions, creating a reliable foundation for digital and social media engagement.Strategic areas analyzed include:Transitioning legacy outdoor placements into programmatic digital transit networks.Deploying the "Stadium Surround" framework to capture high-value consumer attention during event travel.Combining physical assets with mobile tech through AR integrations and QR code handoffs.Using Destination Media methods to turn physical installations into viral social media content.Building effective industry partnerships via collaborative marketing hackathons.Stacy Minero is the Chief Marketing & Experience Officer at OUTFRONT Media, managing large-scale brand strategy and digital media integration across premier metropolitan transit networks.Connect & Scale Your Business:Follow Stacy Minero on LinkedIn: https://www.linkedin.com/in/stacy-minero-79287b4/Explore OUTFRONT Media: https://www.outfront.com/Optimize Your Paid Media Strategies with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!The biggest threats to retail are hiding in plain sight. And the biggest problems facing retailers are caused by not asking the right questions. This is not convenient management theory; it is missing the key signals that are reshaping the retail industry. Join Shelley and David Katz, EVP and Chief Marketing Officer at Randa Apparel and Accessories, as they challenge why reading the headlines is not the same as understanding what those headlines mean and why they matter. David's gray swan model reveals how key trends are bellwethers for significant shifts. Listen and learn why boomers in America, GLP-1s' resizing of America, climate risk, and supply chain concentration are trigger events that retailers need to pay attention to.  This conversation is surprising and provocative, and a call to action for critical scenario planning and foresight.Special Guest: David Katz, EVP and Chief Marketing Officer at Randa Apparel & AccessoriesFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

• It is that time of the year again! The time where Omni Talk and Placer.ai get together for their annual tradition of handing out mid-year grades across retail. Placer.ai's Chief Marketing Officer, Ethan Chernofsky, is back to give his mid-year report card assessment of which retailers are setting the pace, which ones are making impressive comebacks, and which emerging trends are shaping the future of retail. Using Placer.ai's industry-leading location analytics and foot traffic data, Ethan joins Chris Walton to break down the biggest retail stories from the first half of 2026. Together, they discuss why retailers like Five Below, Ross, Costco, and Walmart continue to outperform, whether Starbucks' turnaround is gaining real momentum, if Target is truly on the road to recovery, and why America's malls continue to surprise even the biggest retail experts. Key topics covered: • Why Five Below, Ross, Costco, and Walmart earn top marks halfway through 2026 • Starbucks' turnaround and the early success of its "Back to Starbucks" strategy • Whether Target's improving traffic signals a true recovery or simply easier year-over-year comparisons • Why malls continue to outperform expectations and attract younger shoppers • The resurgence of experiential retail and what it means for the future of shopping • Why traditional grocery stores remain remarkably resilient despite increased competition • The continued growth of coffee chains and fitness brands across the U.S. • Why the retail impact of GLP-1 medications remains difficult to measure • Surprising insights behind Shein's acquisition of Everlane • How Costco, Sam's Club, and BJ's use fuel programs to strengthen customer loyalty • What Dairy Queen's biggest traffic day reveals about retail strategy and seasonal merchandising • Why retailers must continue evolving their merchandising and customer experience to stay ahead Whether you're a retailer, brand leader, investor, or simply fascinated by consumer behavior, this annual mid-year retail report offers data-backed insights into the trends shaping retail in 2026. Music by hooksounds.com Sponsored Content

Just days before Supergirl hit theaters—and as Ulta Beauty launched its ambitious partnership with Warner Bros. to bring the film to life through an immersive, 360-degree campaign—Kelly Mahoney sat down with Jim Stengel to discuss one of the biggest transformations happening in marketing today.Kelly is the Chief Marketing Officer of Ulta Beauty, the nation's largest beauty retailer, with more than 1,400 stores, over $11 billion in annual revenue, and a loyalty program serving more than 47 million members. After more than a decade helping build Ulta's growth strategy and industry-leading loyalty ecosystem, she's now leading the brand into its next chapter.In this conversation, Kelly shares how Ulta is creating deeper emotional connections with consumers through purpose, creativity, AI-powered personalization, and culture-defining partnerships. She also discusses her unconventional path to the CMO role, what she learned from the late Shelley Haus, how she's building a high-performing marketing culture, and why the future of beauty is rooted in trust, wellness, and human connection.Recorded during the Cannes Lions International Festival of Creativity, this conversation took place aboard a yacht in the sunny South of France, thanks to our partners at Beanstalk and AppLovin.—Episode brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As consumer attention jumps fluidly across diverse digital interfaces, enterprise brand leaders struggle with software overhead from fragmented programmatic point-solutions. Meanwhile, open-web digital publishers face serious revenue drops caused by a massive shift toward zero-click interactions and AI scrapers training models on original journalism.Dylan Conroy sits down with Dani Cushion, Chief Marketing Officer of Teads, to map out the technical architectures solving these cross-screen distribution issues.Key Themes Covered:Consolidating web, mobile, and Connected TV spend into unified ad managers.Developing OEM home screen units like "CTV Ensemble" to target premium inventory amid peak FAST saturation.Deploying publisher tech architectures like "Engage OS" to stabilize programmatic auction yields.Tracking enterprise event investments down to second-half and multi-year pipeline development.Mitigating the risks of closed streaming data environments to protect open programmatic ecosystems.Dani Cushion is the global Chief Marketing Officer at Teads, where she leads international B2B marketing systems and brand strategy across more than 30 countries. She brings deep expertise from a long career in adtech, managing full-funnel media platform growth.Connect with Dani Cushion on LinkedIn: https://www.linkedin.com/in/danicushion/Explore Teads Ad Management Platform: https://www.teads.com/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Relying on traditional demographic categories and static company profiles can expose enterprise brands to high campaign fragmentation and falling consumer resonance.Dylan Conroy sits down with Chaucer Barnes, Chief Marketing Officer at Translation and UnitedMasters, to analyze the framework for converting standard ethnic marketing models into unfragmented identity tracking networks.Shifting to Identity Networks: Why targeting active psychographic subcultures (sports, music, entertainment) outperforms old demographic data blocks.The Product-as-Canvas Model: Strategic guidelines from Vans and Converse on turning consumer goods into creative self-expression platforms.Real-World Visibility Engineering: Bypassing laptop presentation decks to maintain consistent real-world hubs that secure B2B connections.Intersecting Peak Ambition: The business development strategy used to lock down long-term contracts during key industry planning cycles.Chaucer Barnes is a prominent brand strategist and the Chief Marketing Officer at Translation and UnitedMasters, where he commands international client growth, context planning, and direct artist monetization networks.Connect with Chaucer Barnes on LinkedIn: https://www.linkedin.com/in/chaucer-barnes-98a8545/Explore the Translation Agency Optimization Portfolio: https://translationllc.com/Optimize your automated performance media returns with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Relying entirely on point-of-sale merchant channels can leave fintech platforms exposed to low consumer visibility and channel dependencies.Dylan Conroy sits down with Shachar Scott, Chief Marketing Officer at Sunbit, to map out the operational framework used to transition legacy merchant infrastructure into an unfragmented consumer brand footprint.Moving Past Transaction Layers: How to structure a direct consumer brand that transcends merchant checkout counters to capture top-of-wallet placement.Accelerated Corporate Modernization: The behind-the-scenes mechanics of executing an enterprise rebrand within an intense 60-day operational window.Predictive Risk Engineering: Why deploying machine-learning loops to analyze full financial histories delivers personalized options within 0.00003 seconds.Radical Timelines Flattening: Leveraging automated orchestration platforms to condense campaign delivery loops from weeks to hours.Shachar Scott is a veteran technology marketing strategist and the Chief Marketing Officer at Sunbit, directing global brand narrative, machine-learning data integrations, and omni-channel client scale for an enterprise holding over 5.5 million consumers.Connect with Shachar Scott on LinkedIn: https://www.linkedin.com/in/shacharscott/Explore the Sunbit Personal Finance Roadmap: https://sunbit.com/Optimize your automated performance media channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/

Recorded live on the CommerceNext Growth Show main stage in NYC, Steve Dennis sits down with Kimberley "KG" Gardiner, Chief Marketing Officer of Tractor Supply Company, who traces her path from senior marketing roles at Toyota, Lexus, and Volkswagen to leading one of America's most distinctive lifestyle retailers — 2,400 stores, 50,000-plus team members, and a culture she felt firsthand walking a Virginia store with CEO Hal Lawton during her interview. She explains how the "Life Out Here" platform works as a strategic decision filter, not a tagline, and walks through five core customer segments — from the Country Dabbler to the Big Barn customer, who shops up to 52 times a year. The conversation digs into the jobs-versus-joy duality of the Tractor Supply shopper, the balance of AI and human connection in stores, and why frictionless isn't always the goal. KG breaks down the retailer's proprietary in-store LLM, "Hey Gura," which helps team members field questions on everything from sick livestock to pet nutrition — and explains why 80% of online orders get fulfilled through stores. As she puts it: digital scales convenience, but stores scale trust. Up front, Steve and Michael open on the Strait of Hormuz, where ceasefire whiplash has eased fuel prices but left them well above pre-incursion levels. Fresh Moody's data on the K-shaped economy lands hard: the top 20% of US households now drive 60% of consumer spending, their outlays up 6.5% year-over-year, while the bottom 80% can't keep pace with inflation. That split is finally hitting grocery — Kroger comped 1%, Albertsons 0.7%, Publix flat — while Walmart, Costco, Amazon, T&T, Whole Foods, and Sprouts keep surging. The unremarkable middle is collapsing in grocery just as it did in department stores and category killers. After the interview, Steve recaps CommerceNext, including a sharp Mickey Drexler fireside with Simeon Siegel on taste, curation, and craftsmanship, before unpacking Walmart's $1.4B Vibe.co acquisition — a connected-TV play that rhymes with the earlier Vizio deal. On the prediction tracker: Starbucks is tapping the brakes on its all-third-place strategy, teasing up to 5,000 smaller, drive-through-led US locations. On the radar: an early start to back-to-school promos and a moved-up Prime Day, both hinting at margin pressure ahead. Michael closes on disappointing FIFA World Cup numbers across host cities, and crowns Taylor Swift the clear winner in the economic-contribution battle. Steve's Starbucks Prediction  About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2026 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

As AI reshapes how companies engage buyers, many B2B marketers are doubling down on automation, personalization, and digital channels. But while technology continues to evolve, one challenge remains the same: building trust and meaningful connections with customers. For many organizations, that means rethinking the role of community and in-person experiences in their growth strategy. In this episode, Gretchen Eischen, Chief Marketing Officer at Avetta, shares how her team transformed a traditional user conference into a community-driven experience that strengthened customer relationships, showcased product innovation, and created new opportunities for revenue growth. Gretchen explains how Avetta repositioned its brand around a simple, customer-centered message and then brought that vision to life through an event designed to serve the needs of both clients and suppliers. Gretchen breaks down the strategy behind securing executive buy-in for a significantly larger event investment, why she removed the traditional parade of executive presentations from the agenda, and how creating space for customer interaction, networking, and real-time product feedback led to stronger engagement. She also shares her perspective on why human connection and community building are becoming even more valuable as AI becomes a bigger part of the marketing landscape. Key Takeaways: How to build a community-first event strategy that drives business growth Why customer-led experiences create more value than executive-heavy agendas How to position in-person events as revenue and relationship-building investments Timestamps: (00:00) Introduction (02:53) From procurement to B2B marketing (06:02) How Avetta connects clients and suppliers (09:05) Building the "Ready to Work" brand (13:30) Making the case to double budget (17:01) Replacing executive keynotes with customers (19:53) The Connection Center networking experience (24:45) Measuring pipeline, not attendance metrics (26:40) Why event partners matter more (27:59) Gretchen's curated CMO circles program Check out the ebook " Trust Issues: How SaaS and AI-Native Brands Can Beat AI Credibility Fatigue" by PANBlast: https://www.panblastpr.com/resources/trust-issues-ai-credibility-ebook/  

Send us Fan MailJoin Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer at WTR, and Linda Bolton Weiser, Senior Consumer Analyst, as they dive into WTR's unique approach to consumer research. Get insights on store check methods and how social media data can be used to gauge brand strength for consumer companies. Learn how WTR's open platform benefits all classes of investors and gives consumer companies broad reach. Discover why some stocks—like AENT, COE, IPAR, SXT, WALD, and WDFC—become "orphans" in the sector and how WTR's research can help them capture investor attention. Learn why numbers of listeners and viewers of WTR's online content far exceed those of other research platforms. Get a glimpse into possible areas for future consumer coverage, including beauty, watches, and cannabis. 

Today's interview is with Nur, Co-Founder and Chief Marketing Officer for CopyCat Cafe, a language-learning platform that helps you pick up languages the natural way by copying what you hear. She and her French partner founded the platform, which offers a 7-day free trial, and are working on including more languages and releasing an app soon.Nur grew up bilingual as the daughter of Turkish immigrants in Germany. She tells about that experience and what helped her maintain her Turkish, even while German became the dominant language for her. She and Heather discuss the differences in the German school system vs. the American one in terms of language learning but also the freedom to choose and change your path.The discussion is full of language comparisons and comments about how languages shape the way we think. Ever wondered what language(s) multilingual couples use to communicate? Or maybe you hope your partner can be your language teacher since they're a native speaker. Nur tells us about her experience with her French partner, how they met, and what language they speak in.Stayed tuned until the end to hear about Nur's pround bilingual moments and her favorite Turkish word (I wasn't expecting that!)Try out CopyCat Cafe now with a 7-day free trial!(Quick note, the link above is an affiliate link. Using it may earn me a small commission at no extra cost to you. Thank you and happy learning!)Follow Nur on IG @lihaerysFollow Nur on X @emerald_springs

Marketing teams struggle with AI implementation while maintaining human connection. Amanda Cole, Chief Marketing Officer at Bloomreach, explains how authentic storytelling becomes more valuable as automation increases. She demonstrates using Claude for daily research workflows, building custom share-of-voice tracking tools with Supabase integration, and organizing strategic insights through NotebookLM project folders.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing teams struggle with AI implementation while maintaining human connection. Amanda Cole, Chief Marketing Officer at Bloomreach, explains how authentic storytelling becomes more valuable as automation increases. She demonstrates using Claude for daily research workflows, building custom share-of-voice tracking tools with Supabase integration, and organizing strategic insights through NotebookLM project folders.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketers need to stop overusing "AI" in every campaign and keynote presentation. Amanda Cole, Chief Marketing Officer at Bloomreach, explains why artificial intelligence should be treated as standard marketing practice rather than a buzzword. She advocates for eliminating jargon like "democratize" from marketing vocabulary and treating AI-powered personalization as fundamental to modern ecommerce strategy. Cole also discusses how Bloomreach's platform integrates customer data to deliver individualized experiences without relying on trendy terminology.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketers need to stop overusing "AI" in every campaign and keynote presentation. Amanda Cole, Chief Marketing Officer at Bloomreach, explains why artificial intelligence should be treated as standard marketing practice rather than a buzzword. She advocates for eliminating jargon like "democratize" from marketing vocabulary and treating AI-powered personalization as fundamental to modern ecommerce strategy. Cole also discusses how Bloomreach's platform integrates customer data to deliver individualized experiences without relying on trendy terminology.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we're joined by Stephanie Gallo, Gallo's Chief Marketing Officer. We talk balancing tradition with evolving consumer expectations, especially in clubs where members value both heritage and new experiences, the trends we are seeing in wine preferences right now, and how technology can be used to improve wine education, service, and storytelling for members. Gallo is a CMAA Alliance Partner.

Personalization at scale remains one of marketing's biggest technical challenges. Amanda Cole, Chief Marketing Officer at Bloomreach, brings over 15 years of SaaS marketing experience and expertise in AI-powered ecommerce platforms. Cole discusses how AI has evolved beyond buzzword status to become fundamental marketing infrastructure, comparing effective personalization strategies to precision baking where timing and ingredient ratios determine success. She outlines practical frameworks for unifying customer and product data across marketing channels and explains how real-time individualization drives measurable commerce growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global platform reaching more than 940 million monthly active users and generating nearly $6 billion in annual revenue.Grace joined Snap in late 2024 and was promoted to Chief Marketing Officer just months later. Before Snap, she held senior marketing leadership roles at Spotify and Instagram, helping some of the world's most influential platforms connect with creators, businesses, and consumers.Tune in as Grace shares what marketers still misunderstand about Gen Z, why creativity remains the defining skill of the next generation, and how brands can earn relevance by becoming part of the group chat rather than interrupting it. Whether you're leading a global brand, building a startup, or simply trying to understand where culture is headed next, this episode offers a thoughtful look at the future of marketing, creativity, and human connection.---We'll be at Cannes Lions from June 22nd to the 26th, hopping up along the Croisette all week. Let us know if you'll be attending too!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the biggest risk of AI in marketing isn't about job replacement, but about creating more fragmented, siloed work?Agility requires more than just adopting new tools; it demands a fundamental rethinking of how teams collaborate and orchestrate work. When a technology like AI promises to accelerate individual tasks, true agility means ensuring that acceleration translates into collective momentum, not organizational friction.Today, we're going to talk about moving beyond the hype of AI experimentation and into the reality of its operational impact on marketing teams. We'll explore what happens when AI graduates from being a personal productivity tool to becoming an integrated part of a team's workflow, and how that shift changes everything from campaign execution to the very structure of marketing itself.To help me discuss this topic, I'd like to welcome, Prachi Gore, CMO at Asana. About Prachi Gore Prachi Gore is the Chief Marketing Officer at Asana, where she leads the company's global marketing strategy and brand development. Prachi brings extensive experience scaling product-led B2B organizations, having previously served as SVP and Chief Marketing Officer at Checkr, where she built the company's demand engine, elevated its brand, and launched its product-led growth business. Prior to Checkr, Prachi led Marketing at SmartRecruiters, guiding the company's evolution from an SMB-focused product to a leading enterprise talent acquisition suite. This diverse background across consumer, SMB, and enterprise markets gives her deep expertise in demand generation, brand strategy, and AI-enabled go-to-market innovation. Prachi is passionate about creating marketing that combines human creativity with rigorous, data-driven execution, and is committed to helping teams work more effectively and tell clearer stories. Prachi Gore on LinkedIn: https://www.linkedin.com/in/prachigore/ ---------- Resources ---------- Asana: asana.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.