The CX Show

The first episode, “20 Years of Customer Experience”, will highlight how customer interactions have changed over the years as SAP Hybris has grown. With more choices and new ways of consumption, customers expect to make decisions on their own terms. How has that influenced the customer journey and brand engagement? Using the music industry as an example, SAP Hybris CMO Jamie Anderson and Vice President of Audience, Brand and Content Marketing Johann Wrede co-host this informative and fun three-part mini-series, “20 Years of SAP Hybris.”

In our latest episode, Jamie and Johann are joined by SAP's Global CMO, Maggie Chan Jones, to examine what it means to be a marketer in the digital age. They examine the importance of meaningful customer connections as a requirement to compete in an increasingly commoditized market. They answer questions around how marketers can balance data-driven insights while still appealing to human emotion and authenticity.