Podcasts about global cmo

In this episode of CMO Convo, we sit down with Noel Hamill, the Global CMO at ParcelLab. Noel shares his insights on the importance of brand identity and how to cultivate a strong internal culture that supports and amplifies a company's brand.

The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of this evolution stands Marcel Macondes, AB InBev's Global CMO and winner of the 2024 WFA Global Marketer of the Year award. His philosophy brings a refreshing clarity to how marketing should function today: as a bridge between consumers and business.Throughout this compelling conversation, Marcel talks about how AB InBev now owns eight of the world's ten most valuable beer brands. AB InBev's success stems not from treating marketing as a separate function but from deeply integrating consumer insights into business operations. "In the past, marketers would work to say, 'this is what we do, now let's convince consumers about it,'" Macondez explains. "Given how the world is evolving, our job has changed – we need a strong pulse on what's happening with consumers, then adjust how we work to serve them better."What sets truly exceptional marketing leaders apart? Marcel points to a pivotal career milestone: "The transition between following the agenda to driving the agenda." This shift from management to leadership creates the conditions for marketing to flourish as "the key architect of growth" within organizations. Through the "One ABI Way of Marketing" framework, developed over two years, AB InBev has systematized this approach while maintaining the agility to incorporate emerging trends and technologies.Perhaps most refreshingly, Marcel approaches innovation with balanced wisdom. Rather than viewing AI as disruptive, he embraces it as an enhancement: "AI is here to help us and support us." This exemplifies his guiding principle for marketing leaders: be very ambitious, but also very humble – pushing for excellence while remaining open to continuous learning in an increasingly complex landscape.Ready to transform your marketing approach? Start by deeply understanding both your consumers and your business, then build the bridge between them with creativity, consistency and an unwavering focus on delivering value.Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6

Julia Frankenberger ist Global CMO der Luxusmarke Chantecaille Bauté, Bernd Wewer ist Business Unit Head China des Hautpflegespezialisten Eucerin.Mit Olli & Martin sprechen sie über interkontinentale Lektionen und Impulse für digitale Transformation, Geschwindigkeit und Innovationskultur aus den dynamischen Märkten China und USA für Europa.Zwei Dekaden im selben Konzern und an den Brennpunkten globaler Dynamik: Julia und Bernd navigieren Markenwelten zwischen New Yorker Luxus-Avantgarde und Shanghais digitalem Hyper-Wachstum. Ihre Erfahrungen sind ein Kompendium für europäische Entscheider:innen, die sich nach mehr als nur inkrementellen Schritten sehnen. Sie beleuchten, wie man Innovationskulturen über Kontinente hinweg nicht nur versteht, sondern aktiv gestaltet, wie man die Spielregeln der Plattform-Ökonomie meistert und selbst in komplexen Konzernstrukturen als Katalysator für echten Wandel wirkt – ein Plädoyer für Mut, Neugier und die Kunst, digitale und ökologische Verantwortung zukunftsweisend zu verweben.Key Takeaways:Geschwindigkeit und Risikobereitschaft sind Schlüssel, um digitale Innovationen voranzutreiben, auch mit "aggressivem Wachstum" als Ziel.Ein Katalysator wie ambitionierte Ziele und ein dezidiertes Test-&-Learn-Budget helfen, den Status Quo zu überwinden, auch wenn Ressourcen knapp erscheinen.Vertrauen und "Quick Wins" schaffen die Basis für mutiges Handeln; es braucht keine Millionen für erste Tests, sondern den Mut, vorhandene Möglichkeiten zu nutzen.Themen unter anderem:(00:12:40) Innovationskulturen – von Ost bis West(00:22:50) Platform Economy global(00:30:30) Innovieren in Konzernstrukturen(00:38:40) Twin Transformation Digitalisierung/ÖkologieMit freundlicher Unterstützung von PAYBACKLinkedIn:→ Julia Frankenberger→ Bernd Wewer→ Olli Busch→ Martin Boeing-MessingMarkteintritt China, USA, D2C, KOL, Livestreaming, Customer Experience China, Agilität Konzerne, Time-to-Market, globales Marketing, Nachhaltigkeitsstrategien Beauty, ESG-Luxusmarken, Dermatokosmetik, digitale Markenführung, New York, tech, Shanghai, digital, Risikokultur, Test-and-Learn Hosted on Acast. See acast.com/privacy for more information.

A CMO Confidential Interview with Teresa Barreira, EVP & Global CMO and CCO of Publicis Sapient, formerly the CMO of Deloitte Consulting. Teresa discusses the evolution of the role in an age of uncertainty, how the "Business of Marketing" has been replaced by "The Business of the Company," and her belief that B2B and B2C Marketing are converging. Key topics include: why she believes the role is evolving to a "Chief Value Officer" tasked with being a "growth architect;" the differing types of transformation; and why having both a positive attitude and an opinion are more important than ever. Tune in to hear the parallels between Darwin's finches, butterflies, and CMO's.Teresa shares her insights on how the “business of marketing” has been replaced by the “business of the company,” why the traditional CMO is evolving into a “Chief Value Officer,” and how B2B and B2C marketing are rapidly converging. She also covers the types of transformation companies are pursuing, the skills needed to thrive in a world dominated by AI, and why attitude, curiosity, and having a strong point of view are more important than ever.You won't want to miss Teresa's analogies about Darwin's finches, butterflies, and the modern CMO, or her predictions for the future of marketing leadership.

Zappi CMO and co-author of "Brand Global Adapt Local" Nataly Kelly shares how the essence of global strategy is prioritization and knowing when to say "NO." Recognizing inherent domestic biases and taking more of a start up mindset is invaluable to ensuring global strategies are locally inclusive. Meaningful innovation is often inspired from markets with the greatest resource constraints (hint: listen to your local teams). Bringing empathy every day is what truly separates exceptional leaders from just good enough: "They're not leaders because they want the title. They're leaders because they want to make a difference."

In this powerful episode of BRANDED, host Ben Kaplan speaks with Maryam Banikarim—former Global CMO at Hyatt Hotels, co-founder of NYC Next, and the visionary behind The Longest Table. Maryam shares her inspiring journey, navigating a non-linear career path defined by pivots, purpose, and resilience, ultimately becoming a passionate advocate for community-building in New York City.Discover how Maryam leveraged purpose-driven leadership, brand storytelling, and authentic relationships to drive tangible impact. She emphasizes the importance of brands genuinely understanding and committing to their values, particularly during times of crisis, and provides valuable insights for marketers and leaders eager to foster meaningful community, loyalty, and brand strength.Whether you're managing career transitions, seeking to fortify your brand, or striving to build enduring communities, this conversation offers indispensable advice from one of today's most influential leaders.

Four years ago, Flight Centre’s global CMO Megan Henderson was tasked with leading a sweeping restructure of Flight Centre’s worldwide marketing operation – centralising five teams into one while overhauling its martech stack and contracts and simultaneously finding efficiencies and growth. Daunting. But Henderson knew that Fight Centre’s 60 million annual unique online visitors, broad customer comms channels yielding rich first party data plus circa 400 physical stores could help drive the business into fresh territory – adjacent travel market services beyond flights – while generating revenue via owned media packaged and sold to new and existing brand partners. Enter owned media valuations specialist, Sonder, which dived deep to benchmark and calculate the value of each and all of Flight Centres channels and assets – and highlight where it could go next as an owned media network. Now Henderson aims to make Flight Centre a global case study in how customers, data, physical and digital footprint combine to drive growth, revenue, profit and cross-funnel, cross-category expansion – while landing new paying partners. It’s now rolling out screens across all stores to boost brand building capability and link it through to first party data-powered conversion. “Having Sonder shine a light on what we could be doing with our digital screens has really fast-tracked the process for us to make sure that our stores have a minimum of two digital screens that I can use for brand advertising with all kinds of partners,” says Henderson. She’s now ensuring partners think of Flight Centre “as a mass market retailer with millions of customers online and in store… and see that as an opportunity that they can't get with a standard media buying mix.” Sonder co-founder, Jonathan Hopkins, says that’s the key takeout for businesses currently leaving money on the table by overlooking their owned media channels and assets: “There is vast opportunity out there. If you have a website, store network, an email program with a sizeable customer base, then you're more than halfway there to building an owned media proposition to leverage through your own marketing and with brand partners,” says Hopkins. “It’s all about seizing the opportunity.”See omnystudio.com/listener for privacy information.

In this episode of CMO Convo, we sit down with Noel Hamill, the Global CMO at ParcelLab. Noel shares his insights on the importance of brand identity and how to cultivate a strong internal culture that supports and amplifies a company's brand.

On The Speed of Culture Podcast, Michelle Taite, Global CMO of Intuit Mailchimp, dives into how AI and personalization are reshaping marketing in 2025. She reveals how Mailchimp's 65 billion daily machine learning predictions power one-to-one marketing at scale, turning campaigns into customer rituals that fuel lasting loyalty.Follow Suzy on Twitter: @AskSuzyBizFollow Michelle Taite on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

AI Won't Save You. Strategy Will.AI is transforming the way brands connect with consumers. But are companies actually leveraging it the right way? And what about marketing teams — are their operating models built for the future, or stuck in the past?In this episode, Rebecca Messina, former Global CMO of Uber and marketing leader at Coca-Cola, unpacks what brands are getting wrong about AI, strategy, and team structure. She also reveals the top traits she looks for in marketing hires, and why adaptability and a relentless drive to learn are non-negotiable in today's industry.If you want to stay ahead in marketing, this conversation is a must-listen. Buckle up — Rebecca's insights might just change the way you think about your entire marketing approach. Key Moments:00:00 Who is Marketing Expert, Rebecca Messina?01:53 The Most Common Misconceptions in Marketing03:48 Adapting Marketing Strategies to Different Environments05:29 The Importance of Language in Marketing16:08 Cross-Functional Collaboration19:50 The Art of Risk-Taking26:06 Your Operating Model is Costing You Talent26:59 Global vs. Local Marketing Strategies28:32 Innovating Your Operating Model29:28 Hiring High-Performing Teams33:12 Navigating AI in Marketing39:16 Aligning Your Mission & Your Strategy42:28 Lightning Round & Rebecca's Top Resources47:28 Why Flexibility is Wealth Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In this episode of The B2B Marketing Podcast, David Rowlands catches up with Siddharth Taparia, Global CMO of real estate advisors and professionals, JLL. David and Siddharth talk through the role of a Global CMO at a Fortune 500 company, how Siddharth builds (and measures) commercial marketing strategies, and how JLL is using AI to drive efficiency and effectiveness in everything they do.

The beverage brand's former CMO, which holds drinks like Aperol, breaks down why events like Coachella, the US Open and Cannes Film Festival are so important to its marketing strategy. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian Fowler [00:00:01] Ilyse: And I'm Ilyse Liffreing [00:00:02] Damian: And welcome to this edition of The Current Podcast. [00:00:05] Ilyse: This week, we're delighted to talk with Julka Villa, the former Global CMO of Campari Group. [00:00:11] Damian: Founded in 1860, Campari is a household name in the global spirits industry with a portfolio of over 50 brands across world markets. [00:00:20] We're talking familiar names like Aperol, Sky Vodka, Wild Turkey Bourbon, and Courvoisier. [00:00:27] Ilyse: Julka is a marketing veteran with over 25 years of experience in the alcoholic beverage and beauty industries. A specialist in consumer focused brands. [00:00:37] Damian: Julka is responsible for the marketing vision, strategy, and execution of the Campari Group's brands. [00:00:44] At the same time, she has a bird's eye view of the company's worldwide presence, coordinating teams based in Milan, Paris, and New York. [00:00:52] Ilyse: We started by asking her about how she balances the Campari legacy with keeping its brands relevant for today's [00:01:00] consumers. [00:01:02] Damian: So Campari has a rich heritage. The company is now 164 years old. How do you go about balancing its legacy, the preservation of its legacy while keeping the brand modern and relevant for today's consumers? [00:01:18] Julka: I think that, if we go back to the roots of the Campari brand, about being [00:01:23] bold, about being visionary about investing in arts, think about Europe, Italy in the second half of the 19th century. There were so, few brands really investing Campari was one of the first really interacting with artists [00:01:42] and designers and giving them the freedom to, the brand in the way they saw it. if you look at how we started, you how we moved forward along our, our history. You can see that, the [00:02:00] twenties and thirties of last we start cooperating with cinema, really asking the people, working in the industries and producing the movies, postcards, producing, you know, designs and drawings for us. [00:02:16] You can see that, fast forward, to the eighties. We start cooperating with one of the greatest filmmakers. In the world, Federico Fellini, that was a big fan of the Campari brand. He was drinking Campari and he decided to cooperate with us to produce an advertising for the brand. And Fellini was the first filmmaker we cooperated with. But then, we kept this partnership, for instance, with Paolo Sorrentino 2017. And I was personally You know, working with him, it was a fantastic experience to see an artist really bringing to life, the brand, [00:03:00] respecting the legacy, but at the same time, renovating, since you're asking me how a brand modern still loyal to its root, it was amazing to see how we could kept the daring, attitude of the brand alive. According to his own style.  [00:03:20] Ilyse: Wow,that is super cool. so is pop culture still as important to the brand even today?  [00:03:27] Julka: Absolutely. Absolutely. So, and this is so important for the Campari brand, but for many other brands part of our portfolio, just for you to know, we have more than 50 brands. in our portfolio, and if you'd like we can talk about some of them, but when it, comes to Campari, think about the fact that our partnership with arts, have been, more recently renovated in our, cooperation with the major film festivals, in the world. We, are [00:04:00] partners of the Cannes Film the Locarno, in Berlinale. weclosed the first, year of partnership with the Toronto Film that's definitely a modern way to the brand, extremely aspirational, but still to get in touch with so many consumers and possible advocates of the brand. One of the things we really care about is not just to communicate our brands, but to assure our consumer to consume our brands throughout the signature cocktails in the best way possible and definitely feel festival for us are a huge opportunity to provide liquid tulips, as we say, to our consumers current and future.  [00:04:47] Damian: What's interesting is with these different brands, you're sort of talking about how they're valued differently in different markets. that's very interesting to me. How do you know and prioritize [00:05:00] which brands work best in which countries?  [00:05:04] Julka: We have, well identified, what we call the global brands. The brands that should be built everywhere in the world. Of course step by step and respecting the life stages, the brand is in a specific geography. And definitely the one I mentioned so far, are global brands. And so also global priorities, for the company. And then, depending on the area of the world, the characteristics of the market and the consumers, each individual, operating company, can, compose, portfolio, to have the best performance on the market. But definitely there are priorities everybody to focus  [00:05:51] Damian: if you think about the United States, is there a sort of priority? [00:05:55] Julka: Yeah,  [00:05:56] Damian: Leading brand here. [00:05:58] Julka: definitely, [00:06:00] uh, the priority for the United our giant aperitif brands, such as Campari Aperol, Grand Manier, Wild Turkey, Espolon, and of course, the local team is really excited to rebuild the Courvoisier brand. always acquisition we have just finalized. [00:06:21] Damian: Yeah, each of those brands has its own kind of, whole kind of narrative around them, I imagine. But I wanted to ask you actually a little bit about, The current moment that we're in, which we're seeing a kind of a lot of debate around alcohol versus no alcohol consumption, particularly when it comes to like Gen Z demographics. I mean, how do you think about and navigate these perception shifts?  [00:06:47] Julka: That's a very that's a very interesting question. And of course, as you can imagine, we have been spending a lot of time and resources really to dig deep into these shift and [00:07:00] transformation in a way of our consumer ships. One thing that is not that evident to, to everybody is that differently from the past, there is a sort of coexistence of, people drinking alcoholic products and non alcoholic products, depending on the moment they are in, the people they are with, what they have to do the day after. [00:07:23] And this kind of consciousness and, control on what to choose is even stronger in younger consumers as you were mentioned so they are more conscious they don't they are not you know afraid to make a choice that could be out of  [00:07:43] their are pool of friends. Everybody's drinking something alcoholic There's no problem at all for one of them to say “Look tomorrow I have to wake up very early I have a very important day I prefer to, to opt for a choice, a non alcoholic choice.” So more than a counter position [00:08:00] today, we see the coexistence, of these kind of choices, which is quite interesting, honestly, also because it gives us the opportunity to be more, mindful and, intentional in developing also the part of our portfolio, which is non alcoholic. For instance, we have a product which is an extremely strong product in Italy and definitely in a phase of conquering of continental Europe is, the name of the product is Crodino and is definitely our non alcoholic, kind of spritz. is a product that was invented and launched in the market, in 1965. [00:08:39] So this is a little bit a testament, to the personality of the company, wanting really to push boundaries. And actually we are preparing the launch of these fantastic product also in the U S, that we plan for next year.  [00:08:54] Ilyse: So it sounds like Campari really anticipated this trend of non alcoholic [00:09:00] beverages in a sense.  [00:09:02] Julka: Yeah, that's, that's correct. That's correct.  [00:09:05] Damian: I'm just curious on that point, you know, as a marketer, you must get lots of data back in terms of like, who's drinking what, maybe by generation, maybe by geography even. I'm interested to know, do you kind of look at that in terms of strategizing and find the discrete markets?  [00:09:24] Julka: even if, with the passing of the years, what we, really is of people. So demographics are not, gender or age brackets are not the main elements we look for because what really counts. Today is the mindset and the attitude of people, for instance, if I think about a product like Aperol with these with its signature cocktail, Aperol can see across generations drinking this product and across age brackets is the mindset. [00:09:57] And you would be amazed how people approaching Aperol [00:10:00] Spritz, enjoying Aperol Spritz, they really have in common, the way they appreciate life and what they are looking for in that specific moment. Either they are, 25 or 60. So there are also, a number of cross generational, alcoholic beverage experiences, and so the way we look at data is really about the motivation and the attitude of people when they are about to make a choice.  [00:10:27] Ilyse: Yeah, that kind of, shift towards mindset over demographics probably helps a lot when it comes to just I guess prioritizing channels for the brand and where to reach those audiences because I know in a lot of the times like Millennials and Gen Zers are in like social media and usually that's not an option when it comes to alcohol brands, is, so is the brand finding other channels to be just as effective, in reaching that kind of mindset that it's [00:11:00] after. [00:11:00] Julka: when, I think a strong, distinctive characteristic Of our marketing and activation strategies, really investing very seriously in, in events, because definitely there's a lot of will among consumers of all ages, really to leave, events, in person really experience, on their, skin, much more than in the past. [00:11:24] and then we amplify, if you want, through social media, those events. But, a big part of our investment. is really, put on organizing, these kind of events. When we, when it comes to the U. S., think about Coachella, which is, more than a music festival, is a lifestyle festival, as we all know. [00:11:43] Think about the U. S. Open. uh, but also if we go on the other side of the world, in the APAC region, think about, The Australian Open, which is for us a, opportunity to reach so many consumers. about [00:12:00] hundreds of thousands live offering our best signature cocktail in our, fantastic lounger and then we can definitely amplify this content on a number of social media where. alcoholic beverage can, have a direct relationship, with their consumers. So for us, it's always a mix. we really believe that we have winning products, very straightforward drinking strategy, and that's why we care so these to life in real life for we don't see this business as happening just, just virtually. Definitely.  [00:12:42] How do you kind of maintain and sort of keep tabs, as it were, on people who are loyal to the brands that you market? [00:12:52] definitely over the yearsWe invested and we improved, our, CRM, capacity, so [00:13:00] throughout, social media and massively through events, we gather as much as possible information about our consumers so that, we can definitely keep them, up to date. On our, yearly, program, but also we can establish a more direct dialogue. [00:13:18] Sometimes we consult them, a part of them for new projects. we listen to them, ask them questions about, trends, want to know more and I think that, especially when it comes to a lab important. [00:13:39] Feel part of a feel, really listen to is something as important as enjoying your favorite, brand and your [00:13:50] Damian: And what's interesting to me is I was thinking about this because about, maybe 12 years ago, I have a friend from Venice who lives in New York and we went to a [00:14:00] restaurant and she ordered an Aperol and at that, point it wasn't very, nobody really knew much about it here. [00:14:06] And since then, of course, it's huge. It's like a probably one of the most popular, cocktails around. I was just at the U. S. Open in the summer and I could see, your your [00:14:16] plaza there with Aperol everywhere. I guess it was, there's a sponsor, a partnership  [00:14:20] Julka: Mm hmm.  [00:14:21] Damian: But my question is, how did you could you walk us through how you, built that awareness from, that moment, however many years ago when it wasn't such a big, obviously big in Venice, she said it was the Venetian drink. [00:14:34] So I was like, Oh, that's interesting. [00:14:39] Julka: yes, I am. 10, 12 years ago, not only in the U. S., but in many other places outside Europe, definitely it was not established. you know, staple it is to die. and at the very beginning, we really faced, some very basic, difficulties. I have to say, it was not easy, to start [00:15:00] talking about, a signature cocktail that, needed, a bottle of Prosecco to be open, to be prepared because. [00:15:07] You know, if you are familiar with sparkly wines, the problem with it is that if you open it and you use just a little part and then you keep the bottle for a couple of days, the carbonation will just, yes, go away. So it was really. a very precise, consistent, and stubborn work of education. [00:15:28] There's just one certainty about education, which is that, you know, when you started that you will never know when you will finish. And actually it's a never ending story in a way. So we, in the past we put, and we keep putting a lot of, effort and an investment in educating the trade the bartenders bar owners But also the final consumers because at the end if the final consumer knows [00:15:52] the best way to prepare an upper spritz They will be your advocate and it happened to me so many times in the past [00:16:00] when I was receiving at the table in upper spritz that was not preparing the way It should have been, I was going back to the bar and I was saying there's something wrong with my cocktail. [00:16:13] it's a double, a double direction  [00:16:16] Julka: Yeah,  [00:16:18] efforts. And, Also, a very important part is, what we call, the oil spill approach. What does it mean? We start with the city, a major city, we start with the specific neighbors. and key on trade outlets in this neighbor. [00:16:39] We build a relationship of partnership. We invest on these venues and we create the phenomenon of the cocktail and then we expand. So distribution and presence comes just [00:16:52] after having started trend with a very high level, of the serve in a smaller [00:17:00] number of venues. [00:17:01] This, has been the approach in the U. S. and in every other part of the world. You mentioned Venice, which is the place where the brand really, started being known and appreciated and, recognized as, the champion of aperitif. But the phenomenon of Aperol Spritz started in Venice, expanded to the Veneto region, which is the region of Venice, and then expanded Milan and from Milan to the rest of Italy. [00:17:28] So the oil spill approach, as we call it, has always been, front and center of the strategy, of, And it's building.  [00:17:38] Ilyse: So interesting. when you think of Campari brands, it also sorts of implies Like a level of sophistication. in a sense, are marketing just drinks or is it something more, I don't know, like lifestyle?  [00:17:53] Julka: definitely. I think that,our brands are starting from, The most important ones really [00:18:00] stand for a certain lifestyle. you think about campari, it really represents the Milan. And, the lifestyle of the city. If you, think about aperol, you're talking about a more democratic sort of brand, really more casual. welcome. and, So they, [00:18:21] reflect a way of living and today even more important. If you think about the trend of escapism, traveling without traveling. I need a break. I need a moment for myself of real enjoyment with my friends. [00:18:36] brands like this, and they are signature cocktail, let's say Aperol Spritz for Aperol, Negroni, for instance, for Campari makes you really full for half hour, one hour you're spending with your friends in another place. So they really stand for a way of living for a place and for a moment in life where you really, recharge your batteries and, [00:19:00] you dedicate really a true moment to yourself.  [00:19:03] Julka: And that's it for this edition of The Current Podcast. [00:19:05] Damian: We'll be back next week, so stay tuned. [00:19:08] Ilyse: The Current Podcast's theme is by Love Caliber. The current team includes Kat Vesce and Sydney Cairns. [00:19:15] Damian: Cairns. And remember,  [00:19:16] Julka: we really believe that we have winning products, and that's why we care so these to life we don't see this business as happening just virtually.  [00:19:29] Damian: I'm Damian. [00:19:30] Ilyse: I'm Ilyse. [00:19:30] Damian: And we'll see you next time. And if you like what you hear, please subscribe and leave us a review. Also, tune in to our other podcast, The Current Report.

For two decades, VistaJet has flown passengers to over 2,400 airports in 96% of the world's countries, making it the first and only global aviation company. Sitting down with What The Luxe, VistaJet's Global CMO Matteo Atti pulls back the curtain on one of the world's most fascinating and talked-about industries, speaking to changing notions of luxury, the diversity of the UHNW audience and the future of private aviation. 

My guest today is Jessica Joines. Jessica Joines is a former Global CMO turned bestselling author, spiritual coach and international speaker who helps women awaken to their true power and potential. Through speaking, coaching, and a community platform — she empowers women to transform their lives by mastering their own spiritual journey. Jessica is here to help women rise above all forms of fear and limitation and transcend the ego. In this episode we discuss community, connection, spirituality, collective awakening and the spiritual journey.Website - https://www.jessicajoines.com/IG - https://www.instagram.com/jessicaljoines/LinkedIn - https://www.linkedin.com/in/jessicajoines/FB - https://www.facebook.com/JessicaJoinesCoach/YouTube - https://www.youtube.com/channel/UCeBrfvAs_il9xJUZQp2OjAQX (Twitter) - https://x.com/jessicajoinesIn this episode you will learn:1. The power of storytelling and the power it has to inspire, connect and guide people toward breakthroughs.2.Tips for growth in your spiritual journey.3. How taking risks and believing in the infinite possibilities for you can lead to deeper self-discovery and empowerment. “I believe at a soul level, we choose what we're gonna experience in any given lifetime. And for me, it's like the spiritual seeking, like this longing energy that has been pulling me forward was always there.” - 00:02:47“It's really about starting to invite in and listen to your heart. When I say heart, that is the, That's where your soul lives.” 00:34:20“Dare to believe the truth in your heart more than the fear in your mind, that your dreams are in your heart because they are your destiny and you are meant to pursue them.” 00:52:36

In this episode, Wendy Liebmann talks to Norm de Greve, Global CMO of General Motors, and former CMO of CVS Health, about transforming industries, retailers and companies, and the role marketing plays.They discuss:How to keep the shopper with you as you manage dramatic changeThe importance of protecting the shopping experience during transformationHow not to become a victim of short-term profitability while investing in changeHow to keep your eye on the product and the experience it deliversThe importance of creating distinctive innovation – be it health care or carsThe role of digital and CRM in personalizing the experience – for cars or for care.How transforming cars and health care is not that differentSend us a textVisit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!

In this conversation, Jessica Joines shares her transformative journey from a successful corporate career to discovering her true purpose. She discusses the importance of overcoming fear and scarcity mindset, empowering women to trust their inner truths, and the significance of building heart-centered relationships within her community. Jessica emphasizes the power of perception and choice in shaping one's reality, and she offers practical advice for future female leaders to pursue their passions. Her insights on surrendering to the universe and creating a purpose-driven business provide a refreshing perspective on personal and professional growth. Jessica Joines is a former Global CMO turned bestselling author, spiritual coach and international speaker who helps women awaken to their true power and potential. Through speaking, coaching, and a community platform — she empowers women to transform their lives by mastering their own spiritual journey. Jessica is here to help women rise above all forms of fear and limitation and transcend the ego.  Jessica has a unique ability to break down complex and esoteric spiritual principles into simple, step-by-step plans of action, resulting in "DIY soul-work" that is not only practical, but life-altering. Many of these methods manifested during her life-changing, year-long, solo soul journey across Southeast Asia in 2011. That's where she began to wake up to her own soul purpose. A natural teacher and speaker, Jessica is never more herself or connected to her purpose, than when she is in front of an audience. She has keynoted and spoken at iMedia, Advertising Week, WUB Wellness, CRN International Summit, Dmexco and several corporate leadership events, including Rakuten and Starcom. Igniting and energizing audiences around purpose and possibility, it's not uncommon to see a crowd of people gathered around Jessica after she speaks. As the energy and wisdom she brings forth always inspires audiences to want deeper guidance on how to navigate life's challenges. ​In May 2021, Jessica launched her live coaching show, Soul Purpose, with the popular online spiritual media network, Unity Radio. Soul Purpose keeps Jessica on her toes as listeners call in live to receive coaching guidance on their most critical life questions and challenges. Soul Purpose can be found on all major podcasting platforms, including iTunes and Spotify. Additionally, Jessica regularly shares spiritual lessons and tools on YouTube, Instagram and Facebook.  In January 2021, Jessica launched the Women's Purpose Community, an expansion of the incredibly successful Women's Purpose Retreat, which she launched in 2018. WPC is a community of executive women who crave a safe-space to do the deeply intimate work of self-discovery.  In sum, Jessica is helping to bring an awakened-mindset to where it's needed most, Corporate America. Jessica's work has been celebrated in publications such as Forbes, Marie Claire, Thrive Global and MediaPost. She holds an M.S. in Communications from Cornell University. Takeaways Jessica's journey reflects a shift from fear to love. She emphasizes the importance of inner transformation. Women are encouraged to trust their own truths. Perception is a powerful choice in shaping reality. Surrendering to the universe is key in business. Attraction, not promotion, is essential for success. Building deep relationships is crucial for women leaders. Future leaders should prioritize doing what they love. Self-exploration is vital for discovering passions. Practical spirituality can guide individuals to their purpose. Get In Touch With Jessica Speaker Website: www.jessicajoines.com Company Website: www.womenspurposecommunity.com Instagram: https://www.instagram.com/jessicaljoines/  LinkedIn:  https://www.linkedin.com/in/jessicajoines/  YouTube: https://www.youtube.com/@jessicajoines3842  Twitter Handle: @JessicaJoines

Listen Like a LeaderJulka Villa, Campari Group's Global CMO

Jessica Joines is a former Global CMO turned bestselling author, spiritual coach and international speaker who helps women awaken to their true power and potential. Through speaking, coaching, and a community platform -- she empowers women to transform their lives by mastering their own spiritual journey. Jessica is here to help women rise above all […]

Ep. 271 How do you manage $86B worth of marketing strategy while staying culturally relevant? Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki Asai. Learn more on structuring teams to balance short-term optimizations with long-term goals, creating unforgettable campaigns that drive year-round engagement, and fostering a creative environment that leads to continuous innovation. Mentions Hiroki Asai https://www.linkedin.com/in/hiroki-asai-a44137110/ Airbnb https://www.airbnb.com/ Airbnb Barbie House https://news.airbnb.com/barbies-malibu-dreamhouse-is-back-on-airbnb-but-this-time-kens-hosting/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Passionate about the transformative power of people, Denny Tu— previously Global CMO at IMAX in LA, and former Head of Strategy at Sky in London— paints a vivid picture of how to shake off the barnacles that may be holding you back and shares strategies for becoming your own best advocate.Denny Tu is an accomplished marketing executive with over 20 years of global experience driving growth for leading disruptor brands. Previously as Global CMO at IMAX (NYSE: IMAX), he transformed the marketing organization, redefined the premium category, and delivered a record-breaking $1.1B+ box office in FY23. Blending strategic vision with hands-on execution, his leadership has been pivotal in growing brands in both publicly traded and entrepreneurial organizations, previously having guided three #1 brands in their category. Prior, Denny served as Head of Strategy, Brand & Creative at Sky, where he led brand growth and campaigns for Europe's leading direct-to-consumer media company. A dual British/American citizen, Denny is passionate about fostering inclusive, high-performance teams and is a recipient of Adweek's CMO Award. He has been named to Equilar/Nasdaq's “Top 50 Diverse Board Candidates List” and the Financial Times “100 Leading Ethnic Minorities Power List.” He serves as Board Advisor for Making Space, a venture backed talent platform progressing the career opportunities of disabled people and as Trustee for Ditch The Label, a leading anti-bullying charity. He is a member of The Academy of Motion Picture Arts & Sciences and BAFTA. This episode with Denny Tu is sponsored by Publicis Groupe.E-mail Us:  asiansinadvertising@gmail.comShop: asiansinadvertising.com/shopLearn More: asiansinadvertising.com--- Support this podcast: https://podcasters.spotify.com/pod/show/asiansinadvertising/support --- Support this podcast: https://podcasters.spotify.com/pod/show/asiansinadvertising/support

Full transcript Automotive marketing is fiercely competitive, and even though she's excited about the potential of AI, Nissan's Global CMO Allyson Witherspoon says an over-reliance on technology could be dangerous. She believes the safer bet is to continue to embrace creativity and a strong brand identity, even in an era dominated by AI and data-driven tools. "If everyone is using AI and the data set is the same for everyone, then what's going to be differentiated?" she asks. Today on Building Better CMOs, Allyson talks with MMA Global CEO Greg Stuart about how she adapted her leadership style for a Japanese team, the art of impactful messaging, and the importance of flexibility in the workplace. They also explore how marketers can better communicate their value within organizations and why listening is a crucial and sometimes difficult skill to develop. Follow or subscribe to Building Better CMOs Rate & review the podcast Links: Allyson's LinkedIn Greg's LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm. Learn more about your ad choices. Visit megaphone.fm/adchoices

Full transcript Manolo Arroyo, EVP and global CMO of the Coca-Cola Company, believes there are three types of leaders: One type lacks confidence in themselves and frequently changes the strategy; another buys time for themselves by changing the team around them; and the third decides to commit to the strategy and the team and get the work done. "[They] roll up their sleeves, having the confidence that the strategy is the right one," he says. "The team fundamentally is the same. It might not be perfect, but they're willing to roll up their sleeves and build the capabilities together and go through whatever it takes to learn every day and continue to encourage and inspire the teams to go faster." Today on Building Better CMOs, Manolo talks with MMA Global CEO Greg Stuart about leveraging AI for brand innovation and the importance of personal well-being for peak performance. He shares insights on the evolving landscape of marketing measurement, and highlights Coca-Cola's enduring Olympic partnership, aligning with the brand's values and global reach. Follow or subscribe to Building Better CMOs Rate & review the podcast Links: Manolo's LinkedIn Greg's LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm. Learn more about your ad choices. Visit megaphone.fm/adchoices

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception that they understand marketing because they have been marketed to, and the difference between "dull truths and exciting lies." Key topics include: how easy it is to be ignored when there is "no emotional response" to your marketing; how the Forbes Most Influential CMO list is compiled; and why basic marketing truths still matter. Tune in to hear his thoughts on retail advertising networks, Nike, and the cookie switcheroo.Unlock the secrets of the Chaos Era in marketing with the dynamic insights shared in "CMO Secrets: The Chaos Era Revealed." Join host Mike Linton, former CMO of Best Buy, eBay, and more, as he dives into a riveting conversation with Seth Matlin, Managing Director of the Forbes CMO Network. Key topics include the evolving state of marketing, the challenges facing Chief Marketing Officers today, and how to navigate the tumultuous landscape of advertising and brand strategy. Tune in to hear Seth's expert take on the influence of CEOs on marketing roles, the implications of digital transformation, and the critical balance between emotional and logical marketing strategies. This episode promises to equip you with actionable insights from industry leaders. Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the ever-changing world of marketing.CHAPTERS:00:00 - Intro00:40 - Chaos in Marketing: Understanding Constant Change06:19 - Overcoming Dullness: Solutions for Marketing Chaos14:47 - Forbes CMO List: Influential Leaders in Marketing20:02 - Current Marketing Chaos: Trends and Challenges24:03 - Nike: Marketing Strategies and Success27:30 - Final Advice for Marketers: Key Takeaways28:19 - Funniest Marketing Story: Insights and Humor31:27 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott's journey into marketing began at PepsiCo, where he led many successful initiatives, and now brings twenty-one plus years of a strong, innovative, and consumer-focused approach to marketing and he plays a leading role in establishing key partnerships and developing effective marketing strategies, connecting the company's brands with the food service industry. With a degree in English from Tufts University, Scott's early career included experiences as a dishwasher, an experience that gave him valuable insights into the foodservice industry. Scott's time in Thailand, as part of his extensive international career, involved marketing and brand management, significantly broadened his perspective on global markets and consumer preferences.Key Takeaways:• Scott discusses PepsiCo's dedication to innovation and creativity, despite the increasing role of automation in their business. The company's success lies in its ability to understand and respond to consumer needs, creating culturally relevant products that resonate with customers and drive brand loyalty.• Scott talks about projects like Pepsi Pineapple, a collaboration with Little Caesars, and Mountain Dew Baja Blast, which is celebrating its 20th anniversary this August.• PepsiCo's strategic marketing initiatives ensure that they remain on the forefront of trends like zero sugar, flavor exploration, and value-oriented promotions. Scott touches on PepsiCo's partnership with Jersey Mike's and Fanatics.• Scott praises the company's strong R&D capabilities that enable the creation of unique, flavorful, and innovative products that meet evolving consumer taste.• Consumer Reach: In the US about 2 billion people annually consume a Pepsi product with food. This number underscores the vast market penetration and the influence of Pepsi in the dining experience.• PepsiCo is launching a program called "Local Eats" aimed at celebrating local restaurants and the unique reasons people visit them. This initiative focuses on the significance of these restaurants in people's lives and communities.• Through crafted beverages and unique food collaborations, PepsiCo continues to provide joyful and indulgent experiences that resonate with their audience.• Hot Takes: Scott shakes up the conversation with insights into trends like Gen Z consumers and sustainable packaging. He introduces the concept of the three V's (Visibility, Variety, Value) as essential for optimizing the user experience in digital menus, and discusses PepsiCo's initiatives, such as the Menu Pro tool.Enjoy the lively interaction between guest and hosts through segments like “Talking Back,” where the hosts and Scott blend personal reflections and shared experiences, discussing childhood dreams and the paths they've taken and other featured games like “The Spice is Right,” “Branded Quick Fire,” and “Trivia Tuesday.”

Meet HMD Skyline: Designed for Creation Human Mobile Devices is putting the 'human' back into phone design with its new smartphone: HMD Skyline. With a 108MP hybrid OIS triple rear camera with capture fusion and a 50MP selfie camera with eye-tracking autofocus, your shots are about to take off. Setting a new standard in stunning smartphone repairable design, HMD Skyline strips back to design brilliance with Gen2 repairability for even easier repairs at your friendly service centre. Human Mobile Devices introduces Detox Mode on HMD Skyline, a feature available from August that's designed to help users when they want to step away from that always-on feeling by deactivating a bespoke selection of apps or contacts. Celebrity photographer Rosanna Elettra, test drives HMD Skyline, and the results are stunning. Human Mobile Devices proves once again that great design doesn't have to cost a lot Tech innovator, Human Mobile Devices (HMD), spearheaded the dumbphone trend by reimagining feature phone classics for the modern day as consumers sought to limit their screen time for their own mental wellbeing. The European phone manufacturer then called time on hard-to-maintain and fix technology by introducing smartphones that can easily be repaired. Now, the tech disruptor brings you the affordable HMD Skyline, which marries detox and repairability as well as a camera packed full of tricks - including a 108MP hybrid OIS triple rear camera. With the all-new Capture Fusion, 4 x Zoom and Portrait Mode for stunning 50mm shots with natural bokeh effect. Detox Mode is available from August and brings a dumbphone function to a smartphone - it is designed to help users when they want to step away from that always on feeling by deactivating a bespoke selection of apps or contacts. HMD Skyline also debuts a new era for smartphone design called Gen2 Repairability; your friendly service centre can simply pop off the back cover, remove some screws, and get that screen replaced nice and quickly. In testament to its super-powerful photo capabilities, Human Mobile Devices has turned to Gen Z superstar snapper Rosanna Elettra to test drive the new HMD Skyline, capturing ten striking images shot and edited entirely on HMD Skyline following a group of Gen Z fashionistas on a night out. Celebrity photographer Rosanna Elettra took the HMD Skyline for a test drive, she commented: "I've had the joy of capturing acclaimed artists like Rhianna, Central Lee, Aitch and Cara Delevingne. HMD Skyline is Gen Z's dream device, so I wanted to show the phone in its natural habitat, in scenes dripping in Gen Z culture. I'm used to shooting celebrities, but I loved turning the camera on Human Mobile Device's latest launch and taking its super impressive camera for a test drive. The shots - all taken on the phone - are super cool, stylish and have main character energy - just like Skyline." Lars Silberbauer, Global CMO of Human Mobile Devices, said; "Human Mobile Devices is human by design…and that's what we've done with HMD Skyline, put consumers first. There are so many great functions on this phone to call out. The camera is a creator's dream, a step-changing detox mode too. And it looks absolutely beautiful." Celebrity photographer, Rosanna Elettra, said: "HMD Skyline is Gen Z's dream device, so I wanted to show the phone in its natural habitat, in scenes dripping in Gen Z culture. I'm used to shooting celebrities, but I loved turning the camera on Human Mobile Device's latest launch and taking its super impressive camera for a test drive. The shots - all taken on the phone - are super cool, stylish and have main character energy - just like Skyline." Your shots are about to take off: snap, selfie-check, and socialise (in ultrawide) Skyline has been built with a progressive GenZ audience firmly in mind so the camera capabilities are stand-out and seemingly endless. The 50MP front camera comes with autofocus and eye-tracking to ensure the sharpest of selfies, and with Sk...

I often get asked why are there not more marketers on boards of companies? It turns out that only around 2.6% of board positions are filled by marketers, so I'm joined in this episode by somebody who really knows what it's like to be a marketer on a board, Chris Burrgraeve. Previously he was the Global CMO of AB InBev, he's since been on many boards and has even written a book explaining the playbook for being a successful CMO on board.Timestamps00:00 - Intro01:00 - Chris' marketing background01:43 - What makes a great CMO05:08 - Making the case for marketing in the boardroom09:48 - How many CMO's have a seat at the table14:36 - Why every board should have a marketer24:06 - Is there a language problem for marketers in the boardroom?30:03 - Stakeholder outreach37:00 - What makes a successful board member40:00 - Skills that CMO's need to retain a board seat46:26 - How to find board seats to get on49:44 - Chris transistion from large to small companies

Welcome to Struck Inside Out's first podcast interview! In this episode, I speak with the insightful Jessica Joines, a former Global CMO turned bestselling author, spiritual coach, and international speaker. Join us as Jessica shares her inspiring story of awakening to her true power and potential, catalyzed by a life-changing solo soul journey across Southeast Asia in 2011. Our conversation delves deep into the essence of awakening your true purpose, as Jessica reveals her insights on living a life alongside fear and learning to love it. Through her experiences and teachings, she guides us on how to follow our heart's guidance, escaping the rat race mentality that often tricks us into equating productivity with self-worth. Through speaking, coaching, and her community platform, Jessica empowers women to transcend fear and limitation, mastering their spiritual journey and transforming their lives. With a unique ability to distill complex spiritual principles into practical, step-by-step plans of action, Jessica introduces us to her "DIY soul-work" methods that have proven to be life-altering for many. Tune in as Jessica shares how she helps women rise above ego and embrace their authentic selves, breaking down barriers to self-discovery and fulfillment. Her insights and wisdom offer a roadmap for anyone seeking to awaken to their soul purpose and live a life of profound meaning and empowerment. Join us for a conversation that promises to ignite your spirit and propel you on your own journey of self-discovery and transformation. Jessica's Website: www.jessicajoines.com Company Website: www.womenspurposecommunity.com Jessica's Instagram: https://www.instagram.com/jessicaljoines/  Jessica's YouTube: https://www.youtube.com/@jessicajoines3842  Check out my book, Struck Inside Out: Essays, Meditations, and Poetry to Help You Heal Heartbreak, Embrace Change, and Love Yourself: ⁠⁠⁠⁠⁠⁠https://www.amazon.com/Struck-Inside-Out-Meditations-Heartbreak/dp/B0BP4D8MTT⁠⁠⁠⁠⁠ Struck Inside Out Audiobook: ⁠⁠⁠⁠⁠⁠https://www.amazon.com/Struck-Inside-Out-Meditations-Heartbreak/dp/B0CPYW3JPM/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=⁠⁠⁠⁠⁠⁠ Follow Danielle: Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/struckinsideout⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@struckinsideout?_t=8jItIyuhHHa&_r=1⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/danielle-bertoli-6015889b/⁠⁠⁠⁠⁠⁠ Struck Inside Out Merch:  ⁠⁠⁠⁠⁠⁠https://www.struckinsideout.com/shop⁠⁠⁠⁠⁠⁠ Brand Partnerships: ⁠⁠⁠⁠⁠⁠https://www.struckinsideout.com/partnerships⁠⁠⁠⁠⁠⁠ Sign up for my newsletter: ⁠⁠⁠⁠⁠⁠https://www.struckinsideout.com/subscribe⁠⁠⁠⁠⁠⁠ Insight Timer Meditations: ⁠⁠⁠⁠⁠⁠https://insighttimer.com/daniellebertoli⁠⁠⁠⁠⁠⁠ Audio Producer: Owen Kelly Follow Owen on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/mixedbyowen_?igsh=ZzB1ZWdoOGd1aTV3⁠⁠⁠

"The Force" Saving the World.Jim McNiel, Global CMO at TAE Technologies, shares his incredible journey from Lucasfilm to leading a company on the cusp of delivering commercial fusion power capable of sustaining the planet for thousands of years. This is an entirely new take on using "The Force" for you and your team!His company's pioneering work represents the fastest, most practical, and economically competitive solution to bring abundant clean energy to the grid. Jim is a visionary in the fusion industry, a tech entrepreneur, an award-winning filmmaker, and a venture capitalist.----He also hosts TAE's Podcast– Good Clean Energyhttps://tae.com/good-clean-energy/LinkedIn Profile https://www.linkedin.com/in/jimmcniel/Company Link: https://tae.com/What You'll Discover in this Episode:What it was like Working on THE Star Wars Film Editing Tool (that Revolutionized Film Making).The Strategy that Resulted in an Award-Winning Documentary with Werner Herzog .What Every Leader Needs to Know about Fusion Energy.-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

Full transcript GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously. "We are a company, I like to say a capital-P Purpose company," she says. "A third of the world has power because of GE. Planes with our engines take off every two seconds. So as you and I are talking, there are probably, give or take 900,000 people in the sky right now with our engines under wing. And our health care equipment, MRIs and CTs and so much more, touches 2 billion patients a year." Today on Building Better CMOs, Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, why B2B businesses don't have to be boring, the importance of communicating to the rest of the C-Suite in their language, and more. Plus: Why you need to separate stories from facts. Follow or subscribe to Building Better CMOs Rate & review the podcast Links: Linda's LinkedIn Greg's LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm. Learn more about your ad choices. Visit megaphone.fm/adchoices

Here we go friends, another episode of Potential to Powerhouse, hosted by Tracy Holland, interviewing our guest, Jessica Joines. Jessica shares her profound and personal journey towards self-realization, joy and insights into living a life that truly resonates with one's inner values. Jessica Joines is a former Global CMO turned spiritual guide and author, known for her transformative journey from the corporate world to spiritual mentorship. After a life-changing solo trip across Southeast Asia, she now empowers others through her writing, speaking engagement. Her work and her book is featured in Forbes, Dare to Believe: 12 Lessons for Living Your Soul's Purpose. Episode highlights: Professional to Passionate Pursuer: Discover how Jessica, armed with an Ivy League education and a stellar career as a global CMO, awakened to her soul's yearning for a life of purpose and passion, after she realized that a corporate work life was no longer for her. Overcoming Personal Challenges: She shares her experiences with confronting and triumphing over alcohol dependency, highlighting her path to health and her resilience. The Quest for Purpose: Jessica shares her solo voyage through Southeast Asia, a transformative experience that led her to spiritual awakening and a new career path that truly resonates with her essence. A Guide to Self-Discovery: Through her book, "Dare to Believe: 12 Lessons  for Living Your Soul's Purpose" Jessica provides a framework for individuals seeking to discover their life's purpose, drawing from her personal journey and spiritual insights. Empowering Female Leadership: Jessica discusses her initiative to create a nurturing community for women leaders, emphasizing the importance of support and empowerment in achieving personal and professional growth. What this Episode will Mean for You: If you find yourself at a crossroads, yearning for deeper meaning in your personal or professional life, this episode offers invaluable perspective and actionable steps to pivoting. Jessica's narrative serves as a powerful illustration of the transformative effects of pursuing authenticity and overcoming adversity. Get a copy of "Dare to Believe" on Amazon to embark on a journey towards discovering your purpose. Engage with Jessica Joines : For further insight into Jessica's work, visit Jessicajoines.com Follow Jessica on Instagram: @jessicaljoines Connect with Us: Website: https://www.potentialtopowerhouse.com/ Email: info@potentialtopowerhouse.com Instagram: @potentialtopowerhouse Facebook: Potential to Powerhouse Ready to Transform Your Life? Tune into "From Potential to Powerhouse" and join Tracy Holland and Jessica Joines on a journey to empowerment and enlightenment. Don't forget to subscribe, rate, and share this episode with anyone eager to unleash their true potential.  

Explora cómo las estrategias de marketing evolucionan desde equipos locales hasta globales, destacando la importancia de comprender al cliente, el producto y el entorno competitivo. Aprende con Daniela Ortiz, Global CMO de Hy Cite Enterprises, LLC una exploración detallada de cómo las empresas pueden desarrollar estrategias efectivas para satisfacer las necesidades de los consumidores en diferentes mercados.

In this episode of "AI Powered by People," co-hosts Sarah Nagle and Chad Reynolds highlight a petition by over 200 artists against irresponsible AI use in the music industry, the episode navigates through debates on AI's impact on content creation and the music industry, underscoring the essential balance between leveraging AI's capabilities and maintaining the indispensable human touch in technology applications. They interview Sarah Crockett, Innovative Global CMO at Nature Sunshine, who shares her experiences and perspectives on the importance of diversity and ethics in AI development, the role of AI in product innovation, and the nuanced challenges of integrating AI into creative processes. Vurvey.ai

Minter Dialogue with Emmet O'Sullivan Emmet O'Sullivan is 17-years-old, lives in New York. Four years ago, he was diagnosed with Type 1 Diabetes, an auto-immune disease about which so many people don't know or understand. Son of my friend, Margaret Molloy, Global CMO of Siegel+Gale, Emmet embarked on a new and life-changing journey. He was inspired to use this diagnosis for good and has written and published his first book, Drew (The Dinosaur), Discover the Disease. This illustrated book is designed to bring awareness to this illness and help others to deal with the challenges that come with having to check your sugars and inject Insulin multiple times every day. We talk about how he approached the writing of the book, including how he used AI (MidJourney) to do the illustrations. It's now out in Kindle and paperback. Emmet's an inspiration in the way that he has taken on board his illness and with his desire to educate and help spread awareness. It's a tremendous story.    If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

We are wheels up to NYC, but not before a little tour around the world of auto. We are looking at how Nissan is setting up for a model release onslaught, Fisker running out of runway, and Starbucks thinking Locally Global.Show Notes with links:Nissan announced a sweeping three-year strategy, introducing e-Power hybrid tech in the U.S., launching seven new models in North America, and aiming for a significant sales boost.CEO Makoto Uchida unveiled ambitious plans to boost global sales by 1 million vehicles, deploy advanced battery technologies, and cut the cost of EVs by 30% to achieve cost parity with internal combustion vehicles by 2030.The plan, named "The Arc," aims to revitalize Nissan through radical changes, including launching 30 new models globally over the next three years, with a focus on electrification and innovation."We must make radical changes to become a sustainable company. Disruption is the new normal. We aim to recover volume and drive profit," says CEO Makoto Uchida, emphasizing the necessity for drastic shifts in Nissan's approach to car manufacturing and sales.Fisker's negotiations with Nissan have abruptly ended, throwing the electric-vehicle startup into turmoil. With its shares halted and bankruptcy looming, Fisker is frantically seeking strategic solutions.The company is exploring in- or out-of-court restructurings and capital markets transactions to salvage its situation.Thomas Hayes of Great Hill Capital warns of the growing likelihood of Fisker filing for bankruptcy protection, potentially marking Henrik Fisker's second failed auto startup.Amidst fundraising challenges and less than $100 million in market valuation, Fisker struggled with continual supply chain issues, production delays, and a recent poor review of the Ocean from YouTube influencer Marques Brownlee Fisker's attempt to raise up to $150 million by selling convertible notes has fallen through after missing a crucial interest payment."I can't put it if it is next week or next year, but it is inevitable," Thomas Hayes, Chairman at Great Hill Capital, on the chances of Fisker filing for bankruptcy.Starbucks has promoted Brady Brewer from Global CMO to CEO of its international business, signaling the end of the traditional CMO role within the company. This strategic move is part of a broader trend among major companies reevaluating the role of marketing in their organizational structure.Starbucks is shifting to a regional CEO model with localized marketing support, emphasizing tailored marketing strategies.Two new marketing roles are introduced: an EVP, Chief Merchant and Product Officer for global product strategy, and a Global Brand Creative Leader to oversee the brand's global identity.This change aligns with Starbucks' "Triple Shot Reinvention" plan, aiming to expand its store footprint and double its Starbucks Rewards members by 2030.Hosts: Paul J Daly and Kyle MountsierGet the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most recent email at: https://www.asotu.com/media/push-back-email

Regardless of how credentialed you are in your space, nothing ensures you'll sell a million copies and become a worldwide sensation. The average for a book's lifetime is a couple thousand copies. Still, your book doesn't need to be an instant international best-seller to help you be wildly successful. In this episode, the amazing Beth LaGuardia Cooper uncovers the secrets of writing books to empower your brand's authority. Beth is the Global CMO for Forbes Books, and, as a skilled marketer with over 25 years of experience in marketing business and services to businesses and consumers, she specializes in producing media publishing and brand marketing solutions.Throughout this episode, Beth explains her role at Forbes Books, how they help entrepreneurs develop their personal brands, and why she sees writing a book as a door opener to new opportunities, business development, and growth. Beth also reflects on the importance of setting realistic expectations before writing a book, professional photographs, personal brands in the corporate world, media kits, and more. Tune in to episode 95 of The Brand Therapist and discover how to take your personal brand to the next level through book writing.In This Episode, You Will Learn:A bit about Beth's background and role at Forbes Books (4:10)The difference between Forbes Books and Forbes Magazine (6:10)The importance of setting clear and realistic expectations for a book (7:50)I want to write a book, now what? Beth explains the process of writing a book (11:20)What are media kits, and why are they so important (17:20)Always look like a pro (20:00)Personal brands in the corporate world (23:10)Beth's top three tips for building a solid personal brand (26:00)Connect with Beth:LinkedInForbes BooksAdvantage Media - The Authority Maturity ModelLet's Connect!WebsiteLinkedInTake the Quiz to Uncover Your Brand Character Hosted on Acast. See acast.com/privacy for more information.

Episode Summary Don McGuire, the CMO of Qualcomm, discusses marketing strategies and AI-powered growth. Some key topics covered included McGuire's career advice on staying true to oneself and being open to opportunities. He also discussed how Qualcomm has evolved its marketing structure and is adopting AI tools like Writer and Firefly to accelerate content development. McGuire emphasized the potential of generative AI to improve work-life balance by freeing up time. He also talked about building the Snapdragon brand through visual and sonic elements. Overall, the episode provided valuable insights from McGuire on marketing, AI adoption, and career leadership. About the guest Don McGuire is the CMO of Qualcomm. In this role, Don leads global marketing across all Qualcomm's businesses, as the company continues to diversify beyond mobile into new growth areas. Don joined Qualcomm in 2016 to lead the Global Product Marketing organization, where he redefined Qualcomm's strategic approach to product marketing.  A seasoned marketing leader with 25 years of experience, Don has worked across mobile providers, device OEM, content/developer, and semiconductor industries. Before joining Qualcomm, he was a senior leader at Intel, where he led global marketing strategy, campaigns, and messaging for their Client Computing Business. Connect with Don McGuire Key takeaways - Stay true to yourself and be open to opportunities in career development - Tie marketing objectives to business objectives to drive success  - Build brand awareness and affinity through storytelling and partnerships - Use sonic branding to create instant brand recognition - Adopt AI tools like Writer and Firefly to accelerate content development - Generative AI can improve work-life balance by freeing up time for creativity - Experiment with AI tools in a controlled way before deploying enterprise-wide Quotes "It's not meant to replace people in jobs, it's meant to replace tasks."  - Don responding to the fears about job loss due to AI. "Sonic branding can be a very, very important and effective tool in building out an affinity for your brand." Recommended Resource -Young China: How the Restless Generation Will Change Their Country and the World Shout-outs -Carla Zakhem-Hassan, CMO at JP Morgan Chase & Co. -Drew Panayiotou, Global CMO at Pfizer Connect with Don McGuire⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

TTYA Talks the podcast is a safe space to inspire, motivate and allow you to listen real authentic career + lifestyle stories of women who are pioneering in the creative industries + sports. Since starting TTYA 10 years ago, Irene Agbontaen has always strived to use her platform to galvanise communities. TTYA started as a fashion brand focused on addressing the lack of representation and diversity in fashion. The mission - create more equitable spaces through connection, information and network. Our guest today is a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life— and she is worthy of the Harvard Business School case study written about her career, titled “Leading with Authenticity and Urgency.” She is a dynamic and influential business leader who has consistently broken barriers and shattered glass ceilings throughout her career in various industries; including roles as the Global CMO of Netflix, CMO of Endeavour, CBO of Uber, Head of Marketing of Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo.  She is a true trailblazer, breaking down barriers for future generations of leaders and leaving a legacy of innovation and empowerment. But by far her greatest achievement is in raising her 14 year old daughter, Lael.  Give a big welcome to Bozoma Saint John

This episode features an interview with Antonia Wade, Global CMO of PwC, where she leads brand strategy for one of the world's most trusted companies, creating flagship campaigns, and running the marketing technology stack. Previously, she was the CMO at Capita and has spearheaded global marketing teams at Thomson Reuters and Accenture. Antonia serves on the boards for ITSMA and Propolis, is a mentor for the Marketing Academy scholarship program, and has been ranked a Top 100 Marketer by Marketing Week.In this episode, Kailey and Antonia discuss how today's marketer should adapt in the world of AI when it comes to defining their buyer journey. From spotting the disconnects in customer journey mapping to strategizing on how to efficiently move your prospects from awareness to decision, get one (or several) steps closer to understanding your buyers better.-------------------Key Takeaways:How AI and other trends are impacting the modern buyer todayExploring strategies that PwC and its customers use to future-proof their marketing against the digital noise of generative contentSuggestions to drive client loyalty and create a buyer journey fit for the modern buyer-------------------“Allow yourself some time and space to go on a transformation journey. As I say in the book, probably a large percentage of your budget is being spent for you. So, how much of the work is actually in service of the buyer and have you really critically thought about versus you do it because you've always done it. So, trying to figure out what is the buyer trying to do? What does your business actually need to spend marketing dollars on? Be prepared to have no sacred cows in that.” – Antonia Wade-------------------Episode Timestamps:‍*(03:01) - Antonia's career journey*(07:43) - Trends impacting marketing and customer engagement *(15:43) - Antonia's take on the B2B funnel*(22:28) - How AI can be inserted into the B2B journey *(29:16) - How Antonia defines “good data”*(38:59) - Antonia's recommendations for upleveling customer engagement strategies-------------------Links:Connect with Antonia on LinkedInRead Antonia's bookConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

In today's episode of The Speed of Culture, Matt Britton sits down with John Koller, Global CMO and Senior VP of Marketing at HP. Together they discuss the value of subscription-based marketing, the role of AI in enhancing brand agility, and the importance of customer-centricity for achieving overall success.Follow Suzy on Twitter: @AskSuzyBizFollow John Koller on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses his recent "New year, same old Fxxkery about the marketing narrative" post, why it's harder than ever to do good marketing, why marketing needs better marketing, and the irony of marketing doubters driving to work in expensive cars and scrolling through their iPhones while questioning marketing spend. Key topics include why marketers should "think like an entrepreneur," how all marketing is performance based marketing designed to drive profitable growth, the ways marketers sabotage themselves and end up at the "little kids table," and why "tolerance for ambiguity" is so important. Tune in to hear how an octogenarian board member once demanded CMO stop running an due to an exposed navel.00:00 Introduction to CMO Confidential00:38 Guest Introduction: Seth Matlin00:41 The Role and Challenges of a CMO01:12 Discussion on the CMO Narrative02:44 The Impact of Data and Fragmentation on the CMO Role04:31 The Importance of Context in Marketing04:58 The Complexity of the CMO Role05:38 The Challenges of Marketing in Today's World09:31 The Role of the CMO in Driving Growth14:40 The Importance of Internal Marketing16:57 The Role of Creativity in Marketing25:48 The Importance of Service in Marketing33:27 Closing Remarks and Future DiscussionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's episode of The Speed of Culture, Matt Britton sits down with Allyson Witherspoon, Corporate VP and Global CMO for Nissan. Together, they explore evolving consumer expectations in the automotive industry and what it means for marketers.Follow Suzy on Twitter: @AskSuzyBizFollow Allyson Witherspoon on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

On this episode, Dipti Kachru, Global CMO at Broadridge Financial Solutions, unravels the complexities of marketing in the fintech industry. She shares her insights on navigating B2B challenges, the importance of progress over perfection, and the evolving role of the CMO in the corporate landscape. From ABM strategies to resilience in a male-dominated industry, Dipti shares valuable lessons for marketers aiming to make an impact in the ever-changing world of financial technologies.Tune in to learn:What is Broadridge (2:30)Learnings from JPMorgan Chase (6:20)How to approach your first 90 days as CMO (11:00)Marketing to a B2B audience (22:30)How AI can be explored (31:30)Building resilience (39:00)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Christopher Nolan designed Oppenheimer with IMAX in mind. He captured the film with IMAX cameras, and only in IMAX theatres will these sequences expand vertically to fill the entire screen. The immersive cinematic experience provided audiences with even greater scope and breathtaking image quality.So how does a marketing team even begin to promote such a refined work of art?On the latest episode of Yeah That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Denny Tu, Global CMO of IMAX, to discuss how the well-oiled marketing machine of IMAX goes deeper than promoting a major film. In an inspiring and insightful conversation, Tu shares the importance of working with filmmakers like Christopher Nolan to ensure the consumer experience is up to par with the creator's passion, where the minds and heart of movie-goers are as they are still recovering from the impact of Covid and why marketers should dig deeper into the “peculiar” data points that jump off the page.Beginning January 12, Oppenheimer will be re-released in 15 IMAX 70mm film locations globally, building to a wide IMAX release on January 26 (following the release of Academy Award nominations). The film will run until January 31st. Hosted on Acast. See acast.com/privacy for more information.

My guest this week is Reena Agnihotri, former Global Head of Brand Consulting at Deloitte, Reena is now Global CMO at Valiantys, a leading global Atlassian partner that accelerates customers business transformations using agile methods. Reena is also part of an exclusive leadership program through Women of Influence, a program designed for decision makers who want to optimize their leadership potential and continue establishing their legacy.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, we explore and reveal the findings from the tenth edition of our World's Simplest Brands study. Our Global Director, Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, have an in-depth conversation that explores how consumers rank leading brands and what companies can gain by simplifying. 

Full transcript One of the three core principles of successful marketing operations, says McKinsey & Co senior advisor Rebecca Messina, is articulating and keeping to a clear mission. Sometimes, companies already have one, but "engagement in the mission is low." Other times, business leaders may think they have a mission, but it's wildly inconsistent across the organization. Formulating a proper answer to the mission question means asking some fundamental questions. "It's based on the bigger question, which is where in the value equation are you?," says Rebecca, the former global CMO of Uber and longtime marketing leader at the Coca-Cola Company. "Are you that exchange company? Are you that engagement company? Are you that experience company? ... Whatever you are, how is it that you uniquely create that experience? How is it that you're going to uniquely deliver on engagement?" Today on Building Better CMOs, Rebecca talks with MMA Global CEO Greg Stuart about cultivating the right mindset for marketing, the complexities of changing strategies, and what it takes to get into leadership roles. They also discuss the softening of the brand vs performance debate, how Rebecca redefined herself outside of Coca-Cola, and the dangers of opening a car door in Amsterdam. Follow or subscribe to Building Better CMOs Rate & review the podcast Links: Rebecca's LinkedIn Greg's LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm. Learn more about your ad choices. Visit megaphone.fm/adchoices

Isabelle Guis was born and raised in France but has lived in Silicon Valley since 2001. She was trained as an engineer, with a master's degree in Electrical Engineering from Supelec and an MBA from Harvard Business School. She strives for perfection as a ballet dancer, a pilot, and in her dual roles as Global CMO and CEO of North America for Brevo. Before joining Brevo, Isabelle was pivotal in leading Salesforce's $5 billion Sales Cloud Product Marketing organization, which grew by $1 billion under her tenure. After that, as Commvault's CMO, Isabelle and her team transformed traditional perpetual software marketing into best-in-class agile SaaS marketing. Most recently, she served as the Chief Marketing and Strategy Officer at Egnyte, where she successfully launched a new content protection solution, expanding their Total Addressable Market (TAM) by a factor of 10x up to $25 billion. Isabelle also shares her expertise as a Marketing and Business Strategy adjunct professor teaching graduate students at Santa Clara University.In this episode, Alan and Isabelle discuss what Brevo is, how they are changing the dynamics of their offering mix, and the adaptations they have to make as they move towards serving a new scale of enterprise clientele while maintaining their longstanding small business customers. Brevo was founded in India in 2007 and, until a recent rebrand, was known as Sendinblue. Isabelle tells us why they decided to rebrand, how her dual roles as Global CMO and CEO of North America work together to better serve both markets and why staying curious is one of the most important things for all marketers to do.In this episode, you'll learn:How her duel role came to be and the benefits of intersecting US and global marketsWhy they are rebranding from Sendinblue to BrevoHow the company is enabling adaptation to drive growthKey Highlights: [02:10] What do a ballet dancer and a pilot have in common?[04:30] From France to the Valley[05:30] Her path to becoming Global CMO and CEO US at Brevo[07:30] Bridging both sides[08:25] A multicultural creation of Brevo[10:45] Product complexity and having a great engineering team[12:00] How the duel role came about and how it works[14:00] The intersection of US and global markets[15:45] The components that have to be in place for adaptation and change[19:10] Enabling adaptation to drive growth[22:00] Advice for other market leaders[25:30] Lessons learned from immigrating to the US[27:45] Inescapable AI[31:30] Natural disasters and the Barbie takeover[36:45] Differentiation in the Age of AILooking for more?Visit our website for links to resources mentioned in this episode and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

October 12: Today on the Conference channel, it's an Interview in Action with David Rhew, MD, Global CMO & VP of Healthcare (WCB) at Microsoft. What's possible with AI now that wasn't possible three years ago? What does the rapid advent of AI technology entail for healthcare professionals? What novel possibilities are emerging with the application of deep learning and neural networks? How is the rudimentary task of note-taking being transformed by AI, and to what extent are clinicians adopting these automations? We also probe the seismic shift in data harmonization and centralization and its implications for clinical research. Lastly, we investigate the reservations clinicians may harbor regarding AI adoption and discuss how these technologies could be deemed a tool to enhance their capabilities.This Week Health SubscribeThis Week Health TwitterThis Week Health LinkedinAlex's Lemonade Stand: Foundation for Childhood Cancer Donate

Today's guest on The CMO Podcast is Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale, one of the largest agencies focused on brand strategy, design, and brand experience. Siegel+Gale is part of Omnicom, one of the world's largest marketing, media, and communications holding companies.A native of Ireland, Margaret grew up on a dairy farm as the eldest of six children, and graduated from the University of Ulster as a first-generation college graduate. Margaret later earned her MBA from Harvard, and has had a variety of roles in marketing before taking on her Global CMO role at Siegel+Gale in 2013. Margaret says her personal purpose is to never lose the drive for community and connection, and after this conversation, there is no doubt she will ever lose it.On this episode, Margaret and Jim combine their podcast skills to chat about the job of a CMO, from generating pride in a brand, to leaning on simplification as a driver in building financial value. Since stepping off the plane in NYC from Ireland, Margaret has worked to achieve a successful and long career, all while working to build her own personal brand--emoji's, fashion and all!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1. Hard-won, joyful, practical wisdom from Bozoma's exuberant life, and her lessons on how to overcome after enduring excruciating loss. 2. How big love and life can be when we are brave enough to be fierce and tender.  3. The rarely talked-about confusion and fear that often come with pregnancy.  4. Why love isn't enough — and we all deserve a community surrounding our love. 5. Why Boz gave her husband a book report assignment before she'd go out with him, and the heart wrenching truth that you can carry anger toward a loved one even after death.  About Bozoma:  Bozoma Saint John is a Hall of Fame inducted Marketing Executive, author, entrepreneur, and general badass. In 2021, Harvard Business School published a multi-media case study written about her career, titled “Leading with Authenticity and Urgency”. And Bozoma's highly-anticipated memoir, THE URGENT LIFE, is available now. Bozoma's brilliant career has spanned various industries and included roles as Global CMO of Netflix, CMO of Endeavor, CBO of Uber, Head of Marketing of Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo.  Bozoma's work has been lauded and awarded with notable recognition including inductions into the American Advertising Federation Hall of Achievement, Billboard's Women in Music Hall of Fame, the Marketing Hall of Fame; and has been included in The Hollywood Reporter's Women in Entertainment Power 100 list and crowned as The World's Most Influential CMO by Forbes. By far, her greatest achievement is raising her 13 year old daughter, Lael.  TW: @badassboz IG: @badassboz To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices