Podcasts about sap hybris

Bienvenue sur le podcast 08 secondes e-commerce. Le podcast pour les e-commerçants qui veulent créer une marque impactante et rentable, grâce aux experts en la matière. Aujourd'hui, je reçois Julien Perrier et Loïc Carbonne, de l'agence Theodo, pour parler replatforming (ou refonte) e-commerce. Cet épisode va vous intéresser si : • Vous rencontrez des problèmes et souhaitez changer de solution. • Vous ne savez pas par où commencer et vers qui vous tourner. Mais on discute également des tendances marketing, solution e-commerce, omnicanalité, post-achat, IA ou expérience client ! Les outils cités dans l'épisode : - Pour comprendre vos utilisateurs : Hotjar, contentsquare, Ganalytics . - CMS et outils e-commerce : Wix, Shopify, PrestaShop Sylius, Salesforce, SAP Hybris, Uniform.dev, plasmic, builder.io, Webflow. Pour contacter Julien et Loïc sur Linkedin : • Julien • Loïc • Sur le site de Theodo.

The episode features Kiri's conversation with Brian Walker, Chief Strategy Officer at Bloomreach. Brian is a veteran strategy and marketing leader who focuses on the transformation of digital customer engagement and commerce. Brian serves as Chief Strategy Officer, leading the Company's go-to-market strategy. Prior to joining Bloomreach Brian has held a wide variety of roles in the market including leading Global Commerce Strategy at Accenture, Chief Strategy Officer at SAP Hybris, leading commerce technology research at Forrester Research, as well as leadership positions at Amazon & Expedia.  

Die Themen: Gorillas - Getir - Frichti - Mayd - Unu - Staffbase - Raisin/Deposit Solutions - Sorare - Homeday - McMakler - Infarm - Tier Mobilty +++ Getir steht vor der Übernahme von Gorillas #ANALYSE +++ Gorillas-COO Adrian Frenzel pitcht Accel schon neue Idee #EXKLUSIV +++ Gorillas-Gründer Kagan Sümer plant sein Leben nach Gorillas #EXKLUSIV +++ Frichti-Übernahme: Gorillas zahlte 300 Millionen #EXKLUSIV +++ Mayd steht vor neuer Investmentrunde #EXKLUSIV +++ Save Landing für Unu #EXKLUSIV +++ Staffbase peilt 70 Millionen ARR an #EXKLUSIV +++ Raisin/Deposit Solutions wieder im Aufwind #EXKLUSIV +++ Ein Blick auf die Zahlen von Sorare #EXKLUSIV +++ Krisenstimmung bei Homeday und McMakler #ANALYSE +++ Infarm und die hohen Strompreise #ANALYSE +++ Tier Mobilty und die schwierige Kapitalsuche #ANALYSE Unser Sponsor Die heutige Ausgabe wird präsentiert von der Marken- und User Experience Agentur schöne neue kinder - kurz SNK. Zu den Kernkompetenzen von SNK zählen Konzeption, Design und Programmierung von Software User Interfaces für SaaS Lösungen und B2B Apps. Egal ob es sich um eine Neuentwicklung eines modernen Design Systems oder um die Weiterentwicklung einer bestehenden Applikation handelt, SNK macht die User Experience Eurer Applikation zu Eurem USP.Zu den langjährigen Kunden zählen einige der bedeutendsten deutschen Tech-Unternehmen wie Celonis, commercetools und SAP Hybris sowie eine Vielzahl an erfolgreichen SaaS Startups. Für die Hörer der heutigen Ausgabe bietet SNK Euch kostenfrei ein halbtägiges UX Audit Eurer Applikation an. Meldet Euch hierzu einfach bei André unter andre@snk.de oder informiert Euch unter www.snk.de. Vor dem Mikro Alexander Hüsing, deutsche-startups.de - www.linkedin.com/in/alexander-huesing/ & www.twitter.com/azrael74 Sven Schmidt, Maschinensucher - www.linkedin.com/in/sven-schmidt-maschinensucher/ Hintergrund Der deutsche-startups.de-Podcast besteht aus den Formaten #Insider, #StartupRadar, #Interview und #Startup101. Mehr unter: www.deutsche-startups.de/tag/Podcast/ Anregungen bitte an podcast@deutsche-startups.de. Unseren anonymen Briefkasten findet ihr hier: www.deutsche-startups.de/stille-post/

When brands adopt a headless commerce model for their online storefronts, each component becomes an important software development trend. When they all align together, they engineer a dynamic system that delivers speed, flexibility, and customization that often outpaces legacy systems. That's why the framework built on MACH (micro-service-based, API-first, cloud-native, headless) has levelled up ecommerce programs launched by future-ready brands, according to an interview with Myplanet CEO and founder Jason Cottrell on an episode of the Own Your Commerce podcast. A Bold Commerce partner, Myplanet is known as a reputable software studio offering brands their expertise and technology to create engaging digital experiences. In a conversation with Bold Commerce CEO Jay Myers, Cottrell discussed the value of a headless commerce architecture, multichannel opportunities, and success stories featuring brands invigorating their ecommerce systems with a best-in-breed approach. Baking flexibility into a multichannel environment Composable commerce relates to brands and their development teams creating their commerce platform by harnessing best-of-breed technology partners by switching out, upgrading, or adding microservices individually, freeing them from managing multiple dependencies across the system. Cottrell said he has seen a shift towards this kind of microservice- and API-based architecture where brands favor the model of “decoupling the presentation layer and all of the underlying logic and systems,” which leads to added flexibility and scalability. “It's very common to see customers coming off of Oracle ATG, coming off of SAP Hybris, coming off of bespoke custom systems,” Cottrell said. “We see some of these patterns, and we can then usually help our customers work through what that roadmap looks like.” Part of that roadmap involves partnering with various vendors that each excel in their individual strengths, whether that's web development, subscription services, checkout, payment options, etc. The role of the MACH Alliance Cottrell noted the importance of a group such as the MACH Alliance, an organization of technology companies and agencies focused on advocating for an open, best-of-breed enterprise technology ecosystem. He regarded the benefits as two-fold: “It's encouraging certain minimum standards in how products are architected and what you can actually do. And then the other part is bringing together that ecosystem, so that the systems and the vendors are going out of their way to make them interoperable with each other.” Independent research groups echo Cottrell's assertion. According to a recent Gartner report, by 2023 companies with a composable tech solution will be 80% faster than their competitors in implementing new features. Learn how a composable solution to Staple Canada's digital challenges helped the Canadian retailer save both time and money. A composable approach is valuable for businesses with various touchpoints and products and services to deliver, Cottrell said. Brands aren't venturing into the composable headless space to simply upgrade one website; they may have complex challenges brought on by, say, managing dozens of brand sites, overseeing a subscription service, and maybe even undertaking a new product launch such as a wearable. The MACH Alliance also helps clarifies for brands how a composable headless approach to ecommerce can support multichannel sales. Cottrell said that brands often have to support multiple commercial models and ways of buying, selling, and bringing a product to market. But solving those challenges is thrilling to a studio such as Myplanet, which boasts several case studies of MACH success. New Balance, Harry Rosen winning the headless game Pointing to New Balance, the apparel and sneaker manufacturer, Cottrell said this client faced a common dilemma: how can they create engaging brand experiences for their products that are bought maybe once or twice a year? Both New Ba...

If you were to name the top 2-3 eCommerce platforms, I am pretty sure you would have Magento on your list. Sure there are always going to be pros and cons of every single platform, but you might find a lot more pros with Magento than cons. The pros are going to be especially applicable for businesses with complex products and catalogs. The businesses that are B2B are likely to benefit from Magento's capabilities. But can Magento be a good replacement for companies exploring enterprise-grade platforms such as SAP Hybris, Oracle Commerce, HCL Commerce, and Salesforce Commerce? If not, what would be the limitations of the platform?In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss Adobe Commerce/Magento capabilities. We discussed their strength of being open source and which organizations will be the right fit for Magento. Finally, we discussed their unique capabilities such as B2B features, product model, shared catalogs, and workflow capabilities.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

When people think of SAP Hybris, they are definitely not thinking of the modern stack such as React, headless, or PWA. But SAP Commerce has come a long way in its capabilities and stack. While it might not be as headless as some of the newer breeds of the tools, not many tools can match the enterprise-grade infrastructure capabilities of SAP Commerce Cloud. SAP Commerce Cloud has one of the most robust B2B features that other platforms can hardly match. And it is also a nice blend of headless with enterprise security in mind.In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss SAP Commerce Cloud, SAP Hybris, Detailed Independent Review. We discussed their strengths and weaknesses and where they might fit in the eCommerce architecture for both B2B and B2C business models. Finally, we discussed their different approach to headless and why that may be slightly more sensible way of approaching headless due to the cybersecurity concerns of the modern stack, as well as for the regulated industries.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Martin Giese is a B2B Startup Sales legend that interviewed many hypergrowth scaleups such as Personio, SAP Hybris, LeanIX & many more for "Fast Forward: Accelerating B2B sales for startups".

Welcome to the Conversations with CommerceNext podcast, I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by Bloomreach.On this special episode of the podcast I'm joined by my very special guest co-host Brian Walker, Chief Strategy Officer from Bloomreach and together we're in Cairo to meet Rizwan Rajpoot, Group Chief Digital Officer with jewelry powerhouse retailer L'azurde.Brian and I tap into Rizwan's depth of global experience as he finds himself in the unique position of building from the ground up the entire digital and eCommerce strategy, capabilities and technology stack in a retail environment presenting unique challenges and opportunities.   A fascinating look into the leadership perspectives and approaches required to take a great leap forward! If you're enjoying this interview, you may want to join us for the CommerceNext Summit on June 21st & 22nd at the New York Hilton Midtown. We'll be gathering our community of trailblazers and change-makers to talk about the future of digital commerce and share the latest strategies for ecommerce acceleration. The theme of the summit is Seizing the Next Wave of Growth and we'll be covering everything from how to set up shop in the Metaverse to scaling performance marketing strategies with 1st party data. We hope you will join us in June. Learn more and register at commercenext.com.Thanks for tuning into this episode of Conversations with CommerceNext.  Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we'll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode.   CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at CommerceNext.com AboutRizwan has 20+ Year's Digital experience across Europe, Australia, South-East Asia & the Middle East working for multiple multi-channel retailers across fashion, sporting goods, electronics & telecommunications, home & DIY.ABOUT US: Brian leads strategy at Bloomreach. Bloomreach powers over $200B in B2C and B2B digital commerce for clients across retail, CPG, B2B manufacturing, and B2B wholesale distribution. Brian is a veteran strategy and marketing leader that focuses on the transformation of digital customer engagement and commerce. He has held a wide range of roles across the marketplace - from practitioner to analyst to consultant to vendor - giving him a unique view on the evolving capabilities and approaches necessary for businesses to thrive as digital channels have evolved to become the primary driver for business growth. Prior to joining Bloomreach, Brian was Chief Strategy Officer at Amplience, Managing Director, Global Commerce Strategy at Accenture, Chief Strategy Officer at SAP Hybris, and led commerce technology research at Forrester Research. Brian has also held leadership positions at Amazon, Expedia, and Otto Group prior to that.Scott SilvermanAn ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org's scholarship fund.Veronika SonsevVeronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit. Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn. 

Hi everyone! Welcome back to another episode of Inside The Inspired, a podcast about people that create opportunity for themselves. I'm your host, Jonathan Cohen. This episode features Erica Zendell, a technology manager on sabbatical traveling across the country training Brazilian Jiu Jitsu while writing her book and memoir, Zen in the Art of Fighting. In this episode, we talked about how the pandemic prompted her introspection into what mattered most to her, milestones versus goals, and plotting out life data points. Erica has worked as a product manager for brands such as Wayfair, SAP Hybris, and a program manager for Asics Digital. Erica holds an MBA from MIT Sloan School of Management and a Bachelor's in Comparative Literature from Princeton. Lastly, on this Sabbatical Erica was recently promoted to the rank of a Brazilian Jiu Jitsu Purple Belt! Erica has been featured on multiple podcasts and writes a newsletter you can subscribe to here: https://erica-zendell.ck.page/92bf8b841f You can also follow Erica through her blog & Instagram: @zenintheartoffighting. Please join me in welcoming my guest, Erica Zendell! ------------------------------------------------------------------------------------------ This weekend I've accepted the David Goggins 4x4x48 Challenge. I'll be running 4 miles every 4 hours for 48 hrs in honor of my grandmother, Ziva Cohen. Pushing beyond the limits of what we believe is possible for ourselves to see who we come out as the other side. I'll be running an additional two miles for a total of 50 miles in 48 hours. I'm raising money for the Cure Alzheimer's Thru Research Fund and donating $100 following each of the runs. I lost both my grandmothers to this disease. "Your reasons to continue must be greater than your reasons to stop." This isn't a fitness test. This is about resilience - something both my grandmothers demonstrated profoundly. I know that when it comes to resilience, the memories of my grandmothers serve as my inspiration. To endure, give back, and honor the lives of the people that impact us most, in my opinion, is the strongest blessing I have to offer. In everything bad there is something good. I'm hoping that through this challenge, we can raise money for a cause bigger than ourselves and support research towards eliminating this disease once and for all. If you're interested in donating, you can check out our GoFundMe page linked here: https://www.gofundme.com/f/4x4x48-challenge-in-memory-of-ziva-cohen Thank you all for time, donations, and attention! If you haven't already please rate, review and subscribe for all the latest updates coming your way! Stay safe, stay strong, stay mindful...

Welcome to the Conversations with CommerceNext podcast, I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by Bloomreach.Brian Walker is a Jack of all trades and clearly a master of one: retail & eCommerce strategy. Today on Conversations with CommerceNext, my co-host Scott Silverman and I sit down with Brian to reflect on the ‘today' and ‘tomorrow' of eCommerce.Through the lenses of Brian's depth of experience and the latest industry insights, we examine evolving and emerging trends in eCommerce. Further, Brian touches on his time at Amazon and offers his thoughts on company culture and leadership strategy.Stay tuned until the end to hear Brian's retail predictions for 2022 and beyond. Thanks for tuning into this episode of Conversations with CommerceNext.  Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we'll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode.   CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at CommerceNext.comAboutBrian leads strategy at Bloomreach. Bloomreach powers over $200B in B2C and B2B digital commerce for clients across retail, CPG, B2B manufacturing, and B2B wholesale distribution. Brian is a veteran strategy and marketing leader that focuses on the transformation of digital customer engagement and commerce. He has held a wide range of roles across the marketplace - from practitioner to analyst to consultant to vendor - giving him a unique view on the evolving capabilities and approaches necessary for businesses to thrive as digital channels have evolved to become the primary driver for business growth. Prior to joining Bloomreach, Brian was Chief Strategy Officer at Amplience, Managing Director, Global Commerce Strategy at Accenture, Chief Strategy Officer at SAP Hybris, and led commerce technology research at Forrester Research. Brian has also held leadership positions at Amazon, Expedia, and Otto Group prior to that.ABOUT US: Scott SilvermanAn ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org's scholarship fund.Veronika SonsevVeronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit. Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn. 

Cameron Beveridge is a seasoned cybersecurity professional and the Regional Director for Southern Africa at SAP, a role he has held since January 2019. He has 25 years of experience in technology, and after joining SAP in 2007 he led SAP Africa's largest business unit, the SAP cloud business and related solutions, including Human Capital Management, SAP Hybris, SAP Ariba, SAP HANA Enterprise Cloud, SAP S/4HANA Cloud Platform and SAP Concur. In this What's Next episode, Beveridge explores the current cyber security trends and the role SAP plays in data security. Beveridge explains that the biggest threat and weakness in cybersecurity is still human error which can be either naïve or deliberate. He expands on the need for people to form part of a culture of security awareness to ensure the investments into technologies that enforce cyber security are effective.

ebebek'in eticaret yöneticisi Erkin Erol ile COVID-19'un anne-bebek dikeyine etkileri, SAP Hybris projesi ve Black Friday dönemi üzerine sohbet etme şansı bulduk. Aynı zamanda bir müzisyen olan Erkin Erol'un kariyer yolculuğunu ve içerik üretim süreçlerini, COVID-19'un anne-bebek dikeyi üzerindeki etkilerini, 2020 planlamalarını nasıl etkilediğini, ebebek'in COVID-19 dönemini nasıl geçirdiğini, yaklaşan Black Friday dönemi için öngörülerimizi ve SAP Hybris projesini konuştuğumuz serimizin 29. bölümü sizlerle. Eticaret ile ilgilenen herkes için kendi hikayelerinden parçalar bulacakları zevkli bir podcast olmasını diliyoruz. ⛵️

Our guest this week is Amit Shah. Amit is the Chief Strategy Officer and US General Manager at VTEX, a global cloud-based e-Commerce Platform and Omnichannel solutions provider. Amit has extensive experience investing in, starting, running, and advising software companies on product strategy, pricing, and go-to-market. He previously was the Founder and CEO of Jirafe which was acquired by SAP Hybris and prior to that VP of Sales & Business Development for Magento which was acquired by Adobe. Join us as we explore retailing in the time of COVID-19, successful collaborative commerce initiatives, and key strategies retailers can take to improve their e-commerce operations. Hosted by Julia Raymond Researched, written and produced by Gabriella Bock Edited by Trenton Waller

Today we’re coming to you live from the NRF Big Show in New York City with another knowledgeable guest. Brian Walker, the Chief Strategy Officer at Bloomreach is here to discuss the key theme of sustainability. In today's episode, Brian talks about the trends that he has seen at NRF, and the kind of technology we can expect to see rolled out in the retail space, particularly in an online context. Brian has more than twenty years of experience in the digital commerce space, in a wide range of roles, as Chief Strategy Officer for SAP Hybris, as Vice President and Principal Analyst focused on Commerce Technology at Forrester Research, as Managing Director, Global Commerce Strategy at Accenture Interactive, and as Chief Strategy Officer at Amplience where he successfully repositioned the company to compete at the forefront of the enterprise headless content market. Brian has also worked for Amazon, which offers him so many perspectives.  Tune in today and join the discussion!   Find out more about Bloomreach Connect with Brian Walker Connect with Kiri Masters Learn more about NRF Big Show

Isobar is a global agency that delivers digital transformation, powered by creativity. They solve complex business challenges through digital marketing, ecosystems and products, driving digital strength and brand loyalty. Isobar clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei. In the past few years, Isobar has been awarded over 450 times, including the Digital Craft Grand Prix at Cannes Lions International Festival of Creativity in 2018, as well as multiple Clio, Webby, and Effie Awards. Research firm Forrester also named Isobar a Leader in Commerce in its report, “The Forrester Wave™: Commerce Specialist Service Providers, Q4 2018.” At the recent Adobe Summit, I met with Vikalp Tandon, Global CTO, Isobar. Vikalp is responsible for expanding Isobar’s data and technology consulting offering globally by working closely with the multi-disciplinary teams across Isobar’s 45 markets. Vikalp has over 15 years of experience in delivering multiple large scale, multi-market technology products, consulting complex technical solutions and establishing offshore delivery teams. Vikalp is tasked with connecting the strong and growing technology and commerce community at Isobar whilst leveraging the agency’s global technology partner relationships with Adobe, Salesforce, SAP Hybris, Sitecore, Magento, Google, Microsoft and more, to further enable Isobar to deliver experience-led transformation for clients.    

In dieser Episode sprechen Martin Möllmann und Roman Zenner über die abgeblasene E-Commerce-Initiative von Easyjet, der AWS-Migration von OTTO und Micro-Frontends bei Zalando

Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play Even the most seasoned technology sales professionals need to develop social selling best practices - but they can take years to develop. That's what makes conversations like this one so powerful. In this episode, Bernie Borges explores the best practices of some of SAP’s most seasoned and successful sales professionals. You'll hear social selling tips from Account Executive Alex Hunter, Gaston Edreira, Business Development Specialist of SAP Hybris, Neil Howarth, also of SAP Hybris, Digital Sales Demand Manager Georgia Rita, and Phil Lurie, VP of Sales Technology. The tips and success stories these SAP team members share demonstrate what is possible when good social selling practices are consistently applied. Be sure to listen all the way to the end to hear some of their most encouraging social selling successes. Social Selling Best Practices Depend on Quality More Than Quantity One of the most practical aspects of the conversations featured on this episode is that Bernie asked each of the participants to share their favorite social selling best practices. As they did, a constant theme that rose to the surface was the power of meaningful social engagement, not the amount of content shared on social media. Their stories illustrate how significant it can be to a future sales opportunity for a sales professional to pay attention to the real needs of those they're trying to reach and make themselves an asset. This example is one of the outstanding tips these five members of the SAP team share on this episode. Their experience along with the success they have attained demonstrates that the SAP approach to social selling is a model any B2B brand can follow. The More Relevant And The More Personal, The Better The Connection When it comes to applying the very best practices in social selling, it begins with a mindset that understands the goal is not, first of all, to secure a sales conversation with a buyer. The first level goal is much more personal than that. The SAP sales team understands that there are real people behind each transaction, individuals who have particular interests, desires, and needs. That perspective is key to being able to truly add value to the person through social by discovering those needs and making an effort to be helpful. It's that kind of genuine interest that sets the stage for the SAP salesperson to propose business solutions to the prospect down the road. The more relevant and the more personal the salesperson can be in attempts to connect with the prospects they want to meet, the more attention they can get. Learn more insights like this from these outstanding sales professionals from the SAP team, on this podcast episode. Consistency, Relevance, Value: The Trinity Of Social Selling Best Practices Much of what makes the SAP global sales team successful when it comes to social selling is their implementation of these three principles: consistency, relevance, and value. Let's look at each of those in turn. Consistently sharing great content in the social feeds of a prospect gives that person time to become familiar with the salesperson and the expertise they possess. When that content is relevant to the prospect, it demonstrates that the salesperson has taken the time to learn about them and to take an interest in the things they are concerned about. That sets the salesperson up to add valuein ways that matter to the prospect. This triune way of approaching social selling has proven to be a hallmark of the SAP team’s success. You can hear these three principles expressed over and over by the five participants in this conversation, in a variety of ways. Take the time to listen and learn. The insights shared on this episode have many anecdotes to back them up - you can learn the principles and see the proof all in one episode. Featured on This Episode SAP Alex Hunter on LinkedIn Gaston Edreira on LinkedIn Neil Howarth on LinkedIn Georgia Rita on LinkedIn Phil Lurie on LinkedIn Outline of This Episode [0:48] The top two best-practices in social selling from Alex Hunter [3:02] Gaston Edreira’s best-practices for social selling [5:19] The best practices for social selling Neil Howarth likes most [7:00] Social selling best practices from Georgia Rita [7:45] The first things SAP teaches new social sellers on the team [8:59] Social allows you to find out information and be a resource first [10:52] LinkedIn engagement over time: a powerful social selling best practice [12:42] Watch for needs prospects have that you can help to meet [15:06] The biggest lessons-learned in using social selling strategies Resources & People Mentioned Ep 1 in this series: Social Selling Impact! Why Managers Should Encourage Social Selling LinkedIn Sales Navigator Google Alerts The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://twitter.com/sbengine Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play  

Online shopping and new technology has changed how customers interact with brands and make purchases, and it has had a huge effect on the customer experience. Knowing who your customer is and what they expect from your company is huge, especially when it comes to understanding why customers shop online. How customer experience is put into action changes based on the type of company and industry and what customers need to best have their needs met. However, there are always core similarities; Dr. Volker Hildebrand, Global Vice President at SAP Hybris and author of “The Customer Experience Edge”, has narrowed customer experience down to four fundamental principles: convenience, speed, relevance, and reliability. Companies that have the best customer experiences do a great job with at least three of the pillars.             Customer experience is a holistic experience, and being able to offer a personalized approach for each customer can give your company a big advantage over the competition. Although companies may have internal silos, customers don't see that and want a cohesive experience. Volker cites the example of a bank that was having difficulty getting customers to sign up for online banking. When it realized employees in the branches didn't have any incentive to refer customers online and that the two entities were being run separately, it made changes to unite the branch and online experience and combine the metrics. Customers don't care about what's going on behind the scenes as long as they can have a quality and convenient experience, so companies need to take down silos for a unified experience.             The internet has made the customer journey start way before the customer actually buys a product or steps into the store. Now, customers are doing their research to find out what products are best, and they expect to be able to find all the answers they need quickly and easily. If a company can't provide those answers, either through a chatbot, online community, or human, they risk losing that customer to a brand that can provide the answers. Thinking about things from the customer's perspective and making sure all the information is accurate and easily available can start the customer experience off on the right foot.             One disruptive aspect of online shopping that is changing business models is subscription services. These days, customers can have subscriptions for everything from rental cars to toilet paper. Subscription models offer customers the convenience of not having to worry about ordering something, and they often come with discounts. However, using a subscription model means customer experience is more important than ever. In these cases, the experience and service is really what makes the difference—you're no longer selling a product, you're providing a service. Making customer experience an integral part of everything the company does, especially online, can drive growth and customer satisfaction.             The key to customer experience is finding a way to stand out and putting yourself in the customer's shoes to provide a cohesive experience from end to end, no matter if it is online or in store.  

In their traditional post-Sapphire Now live recording, Jon and Dick once again grab an empty meeting room, but this time, they are - fittingly enough - disrupted. But the taping goes on, as Jon and Dick talk through the major themes of the show, kicking off with the diginomica.com story Dick published before Sapphire Now 2017 on multi-cloud that caused a stir. The guys hit on Sap Cloud Platform and Cloud Foundry, debate whether S/4HANA Cloud was overlooked, and break down Leonardo. Dick also gets into SAP Hybris, microservices, and the guys talk about the SaaS standardization dilemma for customers. They also explain why they chose NOT to talk indirect access.  Yes, you can get Busting the Omnichannel on iTunes.

In their traditional post-Sapphire Now live recording, Jon and Dick once again grab an empty meeting room, but this time, they are - fittingly enough - disrupted. But the taping goes on, as Jon and Dick talk through the major themes of the show, kicking off with the diginomica.com story Dick published before Sapphire Now 2017 on multi-cloud that caused a stir. The guys hit on Sap Cloud Platform and Cloud Foundry, debate whether S/4HANA Cloud was overlooked, and break down Leonardo. Dick also gets into SAP Hybris, microservices, and the guys talk about the SaaS standardization dilemma for customers. They also explain why they chose NOT to talk indirect access.

The first episode, “20 Years of Customer Experience”, will highlight how customer interactions have changed over the years as SAP Hybris has grown. With more choices and new ways of consumption, customers expect to make decisions on their own terms. How has that influenced the customer journey and brand engagement? Using the music industry as an example, SAP Hybris CMO Jamie Anderson and Vice President of Audience, Brand and Content Marketing Johann Wrede co-host this informative and fun three-part mini-series, “20 Years of SAP Hybris.”

In our latest episode, Jamie and Johann are joined by SAP's Global CMO, Maggie Chan Jones, to examine what it means to be a marketer in the digital age. They examine the importance of meaningful customer connections as a requirement to compete in an increasingly commoditized market. They answer questions around how marketers can balance data-driven insights while still appealing to human emotion and authenticity.

Rent-A-Center’s challenge was to architect, deploy, and manage a mission-critical SAP Hybris ecommerce platform that could scale to 2 million users a month. Together with Flux7, an AWS Advanced Consulting Partner, Rent-A-Center created an AWS-based approach that would help deliver the solution to market faster, in a secure, highly available, PCI-compliant fashion. In this session, we walk through the implementation details of this solution and its challenges, and explore how Rent-A-Center is now able to achieve ROI through agility, scalability, security, and cost savings.

SAP Hybris is a world class eCommerce solution. Dynatrace has been a partner of hybris for several years where Reinhard Brandstaedter (@rebrandstaedter) – Technology Lead for hybris at Dynatrace – created an out of the box Dynatrace FastPack allowing hybris customers to optimize performance, user experience and ultimately conversion rates of their hybris implementation. In this interview I got Reinhard to talk about some of the lessons learned, success stories and got tips on how to get started. Want to see it live? Then check out this: http://bit.ly/dtforhybris

SAP Hybris is a world class eCommerce solution. Dynatrace has been a partner of hybris for several years where Reinhard Brandstaedter (@rebrandstaedter) – Technology Lead for hybris at Dynatrace – created an out of the box Dynatrace FastPack allowing hybris customers to optimize performance, user experience and ultimately conversion rates of their hybris implementation. In this interview I got Reinhard to talk about some of the lessons learned, success stories and got tips on how to get started. Want to see it live? Then check out this: http://bit.ly/dtforhybris

Special edition of The Future of Cars with Game-Changers at the 2016 Best Practices for Automotive event, Detroit, MI.

Welcome to episode 129, at the end of a busy week for LinkedIn having delivered their social selling conference Sales Connect in New York. I was keenly watching the Twitter feed and some updates from people I knew were there to hear reaction to some of the big announcements made. In this episode I’m going to dive into the 5 main announced changes to Sales Navigator. Don’t worry of you don’t have a Sales Navigator account, this could still be very relevant to you. But before all that I spotted these interesting things in the news this week; Reid Hoffman is so against Trump, he created a card game! LinkedIn Siri integration goes live with the launch of iOS 10 3 new LinkedIn services in India Sales Connect 2016 I wasn’t able to make it to New York but I did the next best thing and followed on Twitter. Various speakers talked about the exciting world of social selling including several case studies, Chris Anderson from TED talks appeared to be the most popular but I bet Malcolm Gladwell was pretty good too! Various statistics were quoted, many I have heard before but these did grab my attention; “Sales & Marketing are blending into one” “Personal value has to 2X the impact over business value. 71% of B2B buyers who see personal value will purchase” “92% of B2B buyers engage with sales professionals who are known industry thought leaders”. “EY have 30,000 Sales Navigator licences”!! The five really big announcements Sales Navigator is becoming an open platform (at last!). Initial CRM partners are Oracle, SAP Hybris, SugarCRM, Hubspot and Netsuite. New search filters for Lead builder. Size of department, Senior leadership, revenue, HQ zip code, department growth and content keywords. InMail 2.0. Improvements to SN inMail allowing a compose box to the side, attachments and ‘write to CRM’ Notes & Tags. This includes the ability to filter searches by tags. Gmail extension. Very similar to Rapportive.