Podcasts about Audience

The old world order is dying. What new world order — if any — is struggling to be born?I can't think of a week when it felt clearer that an era was coming to an end. Whatever people thought America was, at least for a couple of decades, it's something else now. The killing of Alex Pretti and the fact that it was recorded on video that plainly contradicted the Trump administration's initial narrative made that clear. Mark Carney, the prime minister of Canada, also drove home that point when he declared at the World Economic Forum in Davos, Switzerland, that the world was in the midst of a “rupture.”What do people think of America now in Europe? In China? And if American hegemony is coming to an end, what comes after that?Adam Tooze is a historian at Columbia University and a chronicler of crises. The Guardian recently called him “the crisis whisperer.” He's written a number of books about the times when systems fall apart and new orders emerge, including “Crashed: How a Decade of Financial Crises Changed the World.” And on his Substack, Chartbook, he tracks the unfolding crises and power shifts, in particular the rise of China. He also had a front-row seat to the chaos of Davos last week, moderating a panel that included Howard Lutnick, the commerce secretary.I wanted to talk to Tooze about what he saw at the World Economic Forum, how the world's understanding of the U.S. is changing and how he's making sense of this moment.Mentioned:Crashed by Adam Tooze“Chartbook” Substack by Adam Tooze“The Empty Chamber” by George Packer“The growing challenges for monetary policy in the current international monetary and financial system", speech by Mark CarneyBook Recommendations:Diary of a Madman and Other Stories by Lu XunThe Southern Tour by Jonathan ChatwinContext Collapse by Ryan RubyThoughts? Guest suggestions? Email us at ezrakleinshow@nytimes.com.You can find transcripts (posted midday) and more episodes of “The Ezra Klein Show” at nytimes.com/ezra-klein-podcast, and you can find Ezra on Twitter @ezraklein. Book recommendations from all our guests are listed at https://www.nytimes.com/article/ezra-klein-show-book-recs.This episode of “The Ezra Klein Show” was produced by Rollin Hu. Fact-checking by Michelle Harris, with Kate Sinclair. Our senior engineer is Jeff Geld, with additional mixing by Aman Sahota. Our executive producer is Claire Gordon. The show's production team also includes Marie Cascione, Annie Galvin, Kristin Lin, Emma Kehlbeck, Jack McCordick, Marina King and Jan Kobal. Original music by Pat McCusker. Audience strategy by Kristina Samulewski and Shannon Busta. The director of New York Times Opinion Audio is Annie-Rose Strasser. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

Phoenix and Mercedes Arn-Horn are the twin siblings behind the Juno-nominated shoegaze duo Softcult. While Softcult has been celebrated all over North America, opening for bands like Muse and Incubus, they're only just releasing their debut album today. It's called When A Flower Doesn't Grow and it's a record that's been years in the making. Phoenix and Mercedes join guest host Talia Schlanger to discuss life outside the major label model, why they decided to call out the abuse they faced in their life and in the music industry, and how they see their role in supporting abused and marginalized people.

00:01 – Welcome, spoiler warning, and framing Episode 4's themes 02:10 – Community check-in and global server roll call 05:00 – First reactions: why Episode 4 feels “real Trek” 08:45 – Klingon culture, charity vs honor, and expectations subverted 10:45 – Emotional tone shift and why this episode hits harder 14:45 – The Doctor's class and debate as survival, not theory 17:30 – Jaden's backstory: abandonment, shame, and identity 20:15 – Laura Thock's mentorship and a powerful reframing of Jaden's past 24:30 – First officers in Trek: comparing Thock to Riker, Una, and others 29:00 – Leadership styles, discipline, and empathy in Starfleet 32:30 – Debate stage setup: Jaden vs. Caleb 35:30 – Caleb's controversial line and the cost of winning 38:45 – Darum and Jaden's intimate breathing moment 42:30 – Audience reactions and rewatch revelations 45:15 – Survival through debate: parallels between Caleb and Jaden 49:30 – Was Caleb mentoring or crossing a line? 54:15 – Shared meals, Klingon tradition, and chosen family 01:00:45 – Klingon resolution and earning honor through action 01:07:30 – Emotional payoff and reconciliation for Jaden 01:14:45 – Final reflections, standout performances, and season implications

In this episode, I'm joined by Sophie Bell, Managing Director at Toast, to talk about what authentic brand storytelling really looks like in practice. We explore why keeping your message simple matters, how to connect with your audience in a genuine way, and why trying to say too much often dilutes your impact.Sophie shares her experience of working with brands across documentaries, advertising, and branded content, and explains the idea of story finding, identifying real voices and real stories that naturally align with your brand. We discuss how to avoid overwhelming your audience, the role of honesty and transparency in building trust, and why letting go of control can actually strengthen your message.We also talk about the pressure to create constant content, particularly video, how to focus on quality without burning out, and how AI can support creativity for small businesses, not replace it.If you want to strengthen your content, clarify your message, and approach authentic brand storytelling with more confidence, this episode will give you practical insight and reassurance.Chapters00:00 Introduction and meet Sophie Bell01:00 What story telling means for brands02:20 How successful brands tell simple, effective stories04:30 Choosing one clear message for your content07:10 What authenticity really looks like in brand storytelling09:20 Polished versus informal content and what works best11:40 Creating quality content without burnout14:40 Quality versus quantity in brand content18:45 Why AI is not just for big companies22:05 How AI can elevate creativity and storytelling27:05 First steps for experimenting with AIFind Sophie here:Website Instagram LinkedInLET'S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportGetting Started on Amazon ChecklistIf you're planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It's a simple way to make sure you haven't missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklist

James Acaster is one of Britain's top comedy exports right now. But for many years, he had a problem that just wouldn't go away — his audience. James would get so frustrated and enraged by some of the people who came to see him, he almost quit comedy (plot spoiler: he didn't). In the middle of his North American tour, James drops by our studio to tell guest host Talia Schlanger why he used to get so angry with his audience, and the journey he took when he realised maybe they weren't the problem.

This conversation blew me away. I sat down with Lydia Fenet, an auctioneer who's raised over a billion dollars, and what started as a chat about charity auctions quickly turned into one of the most insightful masterclasses on sales, persuasion, and audience psychology I've ever heard.Lydia isn't just good on stage, she's world-class at reading people, building trust instantly, and closing with confidence. What's wild is how much of what she does applies directly to startup life: pitching investors, closing enterprise deals, selling your vision.If you're a founder, operator, or anyone in business, this episode is packed with tactics that'll shift how you think about selling anything to anyone.⏱ Chapter Markers00:00 – Intro: Why Auctioneering Matters To Entrepreneurs01:15 – Lydia's Unconventional Path Into Auctioneering04:00 – The High-Stakes World Of Charity Auctions06:15 – Launching The First Auctioneer Talent Agency08:00 – What Makes A Great Charity Auctioneer?11:00 – Sales Psychology On Stage13:45 – Audience Dynamics And Identifying Your “Auction Foil”17:30 – Anchoring Luxury With Impact: Values-Based Selling20:00 – The Power Of The Underbidder22:00 – Auction Tactics That Apply To Enterprise Sales25:00 – Selling With Empathy, Not A Script27:30 – The Power Of Suggestion And Painting The Picture31:00 – Closing Thoughts & Key TakeawaysLinks:Lyndia Fenet: Website, LinkedInBook (Written by Lyndia Fenet): The Most Powerful Woman in the Room Is You: Command an Audience and Sell Your Way to SuccessBook (Written by Lyndia Fenet): Claim Your Confidence: Unlock Your Superpower and Create the Life You WantInterplay: Website, LinkedIn, TwitterMPD: LinkedIn, Twitter

See More Here: https://karenswain.com/elevate-2026/ What is the main cause of human suffering, and how do we elevate or overcome it? Is there a purpose to our suffering, and if there is what is it? Find out today on ELEVATE with KAren and Kristin. Please JOIN us in the live chat.. ELEVATE Consciousness - THE AWARENESS SHIFT WAKING THE QUANTUM SELF LIVE show Date & Times: Wednesdays - @ 6 - 7 pm ET -- 3 - 4 pm PT USA/CA Thursdays - @ 10 - 11 am AEST Australia 2025 Appreciate KAren's work Awakening Consciousness? THANK YOU for your Support for the content. Share your appreciation on this link https://www.paypal.me/KArenASwain LINKS; Kristin Mismash Website: https://www.kristinmismash.com/ ATP- Media: https://karenswain.com/listen/ Host: KAren Swain https://karenswain.com See our links https://linktr.ee/KArenSwain Please send us YOUR questions and what you would like us to discuss: https://karenswain.com/connect/ Join our Facebook Groups https://www.facebook.com/groups/TheInnerSanctumSessions https://www.facebook.com/groups/AwakeningEmpowermentNetwork ELEVATE is a SHOW on UPRN. Live conversations and Q & A with KAren Swain and friends around the awareness shift that is waking our quantum realities. Also conversations on HOT topics in the Spiritual and Consciousness genre. Audience participation - Please send us your questions. #depression #suffering #socialconditioning #spiritguides #ascension #consciousness #5dconnection

I've been deep in analysis mode lately, studying not just my own industry but content creators across platforms, trying to understand what audiences truly want in 2026. The biggest shift I'm seeing? People aren't consuming content just for information anymore. They want information plus perspective. They want to be told what matters, what to ignore, and what deserves their energy.  In this episode, I break down the 5 things your audience actually wants to see from you in 2026. 1st is identity-confirming content. This goes beyond "five signs you're ready for X,"and actually mirrors your evolution to help them see themselves in your journey. 2nd is authority without overteaching. Your audience doesn't want more instructions; they want you to teach them how to think, not just what to do. That's what makes you irreplaceable in a world where anyone can Google a how-to guide. The 3rd thing audiences are craving is emotional certainty. People are exhausted by frantic posting, desperate Hail Mary marketing, and hot takes that are just mean-spirited. They want to follow creators whose presence feels like safety—someone who can calm their nervous system and create a space where they feel accepted, no matter how they think or behave.  4th is selective transparency without oversharing. There's a massive difference between sharing intentional behind-the-scenes decisions and just processing your emotions in public with no through line. They can spot the difference between someone crying on the internet for engagement versus someone sharing something with real depth and meaning. The goal is to be human and real without turning your platform into a chaotic emotional brain dump. Finally, your audience wants content that feels like a brand experience. They want to feel like they're entering a world, not just scrolling past a person. This means visual continuity, recurring storylines, and a clear "thing" that you're known for online. When someone lands on your profile, they should be able to binge your content and see a through line.    Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice   

Ailbhe Conneely, RTÉ Social Affairs and Religion Correspondent, discusses the first meeting between Pope Leo XIV and an Irish survivor of sexual abuse, David Ryan.

>> Répondez à l'étude 'CMO & Marketing 2026: priorités, arbitrages et nouveaux équilibres' et recevez les résultats en priorité

If you've ever found yourself stuck in what feels like perpetual promotion mode, feeling like you're shouting, "Buy my thing. Buy my thing." This episode is for you. In this special "Ask Suzi" episode, Suzi Dafnis shares a question from one of our members, and one that so many women business owners ask: How do I market multiple services, products, or programs without confusing my audience or exhausting myself? As your business grows, your offer range often grows too — but that doesn't mean you have to market everything at once. Suzi breaks down four powerful shifts that will help you simplify your marketing, make more aligned sales, and build a more sustainable business — one that doesn't rely on you being in constant "sell" mode. In This Episode: Why more offers don't always mean more results How to simplify what you're offering and focus on the right things at the right time The importance of knowing your numbers so you can work smarter, not harder How to stack your offers throughout the year to build momentum The difference between public promotions and private invitations — and why you don't need to promote every offer to everyone Real examples from different types of businesses — including consultants, stylists, and traditional service-based businesses Mentioned in This Episode: The HerBusiness Network Money Metrics Blueprint Follow us on Instagram Leave a review on Apple Podcasts (we'd love it!)

A Lecture Series by Rabbi Joseph B. Soloveitchik Lecture 2: Delivered November 20, 1958 The unique Jewish viewpoint should be placed in the context of Occidental (Western) thought and religion. However, we must avoid the danger of applying the categories and the question-set of the scientific world view, which is fundamentally pragmatic and utilitarian, to the paradoxical religious experience. We are not interested in a psychology of religion or anthropology of religion, but in a religious psychology and religious anthropology. That is to say, we don't want to know what psychology or anthropology have to say about religion, but what religion has to say about psychology and anthropology. The task of formulating a Jewish anthropology is further hindered by the fact that Judaism, unfortunately, never formulated an original philosophy, but has been mostly apologetic, due to the shyness of our leaders about publicly expressing details about our most intimate relationship with God. Instead, Jews express religiosity through laws that correlate to that inner experience. The Halakhah holds an untold story about the Jewish religious experience that is difficult to unravel, but that is the task of Jewish anthropology. Like science, Jewish anthropology operates with a system of dynamic, a priori postulates, but while scientific postulates are inductive, relying on experimentation and observation, Judaism's postulates are deductive, like mathematics. Judaism therefore provides a metaphysic of man, certain presupposed axioms about the nature of Man, although it remains open to adjusting some of its postulates in the face of newly encountered religious realities. It also allows multiple axioms about Man that contradict one another. On the other hand, Judaism also felt the need to transpose this metaphysic into a practical, functional, living creed through the Halakhah. It translates speculative metaphysics into concrete action by way of man's emotional life. Jump to: 00:01:18 Placing Jewish religious philosophy in the context of Western thought 00:03:15 First problem: error of describing religion in scientific terms 00:29:19 Second problem: Jewish shyness about expressing the private religious experience 00:58:05 Comparing Judaism's a priori postulate system with that of science 01:04:04 Translating the Jewish metaphysic of man into concrete action through Halakhah 01:07:25 The role of creativity and metaphysical postulation in science 01:17:19 Judaism's attention to man's emotional life, and the logic and duties of the heart 01:38:45 Audience questions and responses, and reading assignment for next lecture Access lecture summaries and course materials at www.TraditionOnline.org/JPM The post A Jewish Philosophy of Man (E2): Methodology for a Jewish Religious Anthropology, from Metaphysical to Practical first appeared on Tradition Online.

“We are in the midst of a rupture, not a transition,” Prime Minister Mark Carney of Canada announced last week at the World Economic Forum in Davos, Switzerland.It was one of the most significant foreign policy speeches in years, sending shockwaves through the international community. He was describing a dynamic that's been building for decades — what the scholars Henry Farrell and Abraham Newman call “weaponized interdependence” — that has now reached a tipping point.I asked Farrell on the show to explain this dynamic, why this is a “rupture” moment and how other countries are responding. He is an international-affairs professor at Johns Hopkins University, is an author of the book “Underground Empire: How America Weaponized the World Economy” and writes an excellent Substack, Programmable Mutter.Note: This episode touches on the clashes over immigration enforcement in Minneapolis and the killing of Renee Good, but it was recorded on Friday, before the killing of Alex Pretti.Mentioned:“Davos 2026: Special address by Mark Carney, Prime Minister of Canada”Underground Empire by Henry Farrell and Abraham Newman“Programmable Mutter” by Henry Farrell“The nature and sources of liberal international order” by Daniel Deudney and G. John Ikenberry“The Enshittification of American Power” by Henry Farrell and Abraham L. Newman“Too big to care” by Cory DoctorowWeapons of the Weak by James C. ScottPrivate Truths, Public Lies by Timur Kuran“Further Back to the Future: Neo-Royalism, the Trump Administration, and the Emerging International System” by Stacie E. Goddard and Abraham Newman“The Dynamics of Informational Cascades: The Monday Demonstrations in Leipzig, East Germany, 1989–91” by Susanne LohmannBook Recommendations:Dollars and Dominion by Mary BridgesNonesuch by Francis SpuffordThe Score by C. Thi NguyenThoughts? Guest suggestions? Email us at ezrakleinshow@nytimes.com.You can find transcripts (posted midday) and more episodes of “The Ezra Klein Show” at nytimes.com/ezra-klein-podcast, and you can find Ezra on Twitter @ezraklein. Book recommendations from all our guests are listed at https://www.nytimes.com/article/ezra-klein-show-book-recs.This episode of “The Ezra Klein Show” was produced by Jack McCordick. Fact-checking by Michelle Harris, with Mary Marge Locker, Kate Sinclair Our senior engineer is Jeff Geld, with additional mixing by Aman Sahota and Isaac Jones. Our executive producer is Claire Gordon. The show's production team also includes Marie Cascione, Annie Galvin, Rollin Hu, Kristin Lin, Emma Kehlbeck, Marina King and Jan Kobal. Original music by Pat McCusker and Carole Sabouraud. Audience strategy by Kristina Samulewski and Shannon Busta. The director of New York Times Opinion Audio is Annie-Rose Strasser. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

For Topic Tuesday, the guys are asked if you can turn someone into a car enthusiast? Namely, family members. But what about your friends? They help Aron Q in Toronto decide if swapping a 911 for a CTR is a good move. Then, Mike B in Washington wonders what $12k SUV is good for him? Audience questions ask the guys' thoughts on where they would consider living, what's their least-favorite performance add-on, and Track/Daily/Crush returns! Audio-only MP3 is available on Spotify, Apple Podcasts and 10 other platforms. Look for us on Tuesdays if you'd like to watch us debate, disagree and then go drive again! 00:00 - Intro 01:37 - Longbow Motors Configurator Is Live 04:56 - Toyota Officially States The MR2 Is Coming 08:25 - How Many People Are Buying Manuals? 16:09 - Topic Tuesday: Can You Turn Someone Into A Car Enthusiast? 41:59 - EDD Adventures & HOD Track Events 46:08 - Car Debate #1: Swap 911 For CTR? 1:01:36 - Car Debate #2: What's Good At $12K? 1:11:32 - Car Conclusion #1: Discovering The Audi E-Tron GT 1:15:00 - Car Conclusion #2: A Massive Enthusiast Jump 1:16:16 - Audience Questions On Social Media Rate and review us on Apple Podcasts, and subscribe to our two YouTube channels. Write to us your Topic Tuesdays, Car Conclusions and those great Car Debates at everydaydrivertv@gmail.com or everydaydriver.com Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the biggest risks people face when trying to understand the economy, investing, or personal finance isn't a lack of information. It's the illusion of being informed—while quietly limiting the sources that shape your thinking. We live in a world where information is everywhere. Podcasts, X threads, YouTube clips, newsletters, reels. But abundance doesn't equal diversity. In fact, the algorithms behind social media are designed to do the opposite: they show you more of what you already agree with. Over time, your worldview narrows—not because you chose it to, but because it was curated for you. I noticed this years ago when I started listening to alternative asset podcasts. At first, it felt refreshing—new ideas, new language, new opportunities outside the mainstream. But after a while, something became obvious. Many of these shows were operating inside an echo chamber. Different hosts. Same conclusions. Same narratives. Same villains. Same heroes. It was as if they were all listening to one another and simply regurgitating the same ideas, reinforcing them in a closed loop until they felt like truth. And to be fair—knowing many of these hosts personally—that's often the business model. Audience reinforcement is rewarded. Dissent is not. Ever since then, I've made a conscious effort to study people I don't naturally agree with. Not because I want to adopt their views—but because I want to stress-test my own. This matters more now than ever because social media accelerates groupthink at scale. When an idea gains traction online, disagreement quickly becomes social friction. It's easier to conform, retweet, and nod along than to pause and ask, “What if this is wrong?” I once had a conversation with Robert Kiyosaki where he told me he actually gets worried when everyone in the room agrees about the economy. When viewpoints converge too neatly, it's usually a sign that critical thinking has been replaced by consensus comfort—and that's exactly where blindsides are born. If your goal is to get closer to the truth, you must seek out opinions that challenge your own. That includes people you disagree with—especially people you disagree with. Truth doesn't emerge from unanimity. It emerges from tension. And that applies to me as well. Daon't let me—or anyone else—be your sole source of information. No matter how much you trust someone, outsourcing your thinking is always a risk. I can tell you from personal experience that in economics and personal finance, narrow perspectives lead to surprises you only recognize in hindsight. Those are the moments people regret most—not because they lacked intelligence, but because they lacked perspective. Financial education is critical. But a real curriculum doesn't just confirm what you already believe. It exposes you to competing frameworks, conflicting data, and uncomfortable questions—and forces you to think for yourself. That's how you build conviction that actually holds up when the world changes. This week's episode of Wealth Formula Podcast examines this groupthink problem on a broader scale throughout society with an author who wrote a bestseller on our inherent appetite for misinformation. It's a fascinating conversation that will surely get you thinking about the way you view the world. Transcript Disclaimer: This transcript was generated by AI and may not be 100% accurate. If you notice any errors or corrections, please email us at phil@wealthformula.com.  You can imagine people who are conflict avoidant, probably not so likely to post online, as opposed to people who are conflict approaching who love a fight, right? If that’s, if those are the folks who are more likely to post, that’s gonna shape our information space in really, really important ways. Welcome everybody. This is Buck Joffrey with the Wealth Formula Podcast. Coming to you from Montecito, California today. Uh, wanna remind you before we begin, there is a website associated with this podcast called wealthformula.com. That’s where you go if you wanna get more involved with, uh, the show, with the community, uh, specifically, um, if you are interested. There is a sign up there for something called investor club, which if you aren’t a credit investor, you sign up basically, uh, you, uh, get onboarded and then you can see potential deal flow that’s not available to the public. And, uh, lots of things going on in there. Real estate, we’ve had stuff in the aircraft spaced, um, interesting stuff. You should check it out for sure. If you are, uh, enter credit investor. And again, that is wealthformula.com. Just click on investor Club. Now today, let’s talk a little bit of, you know, just let’s talk a little bit about one of the biggest risks that people face when trying to understand the economy of investing personal finance. It’s not lack of information, right? These days, there’s an enormous amount of information. It’s just the illusion of being informed while quietly limiting the sources that shape your thinking in the first place. So we live in this world. I live in this world too, where information is everywhere. You got podcasts, you got X, you got YouTube newsletters, reels, random emails. Abundance of information doesn’t really equal diversity. In fact, the algorithms behind social media are designed to do the opposite. They just show you more of what you already agree with, and that is a little bit of a problem because over time your worldview really starts to narrow. And not because you chose to narrow it necessarily, but because it was curated for you. You know, I noticed this myself, uh, several years ago when I started listening to podcasts like my own. Even before I started my podcast. And what happens is that you get, initially you get kind of interested ’cause the stuff resonates with you. You get some ideas, you get new language, new opportunities outside the mainstream. But after a while you start to realize, or I start to realize that, you know, these shows were sort of operating inside of an echo chamber. They’re saying the same thing, different house, same conclusions, same narratives, villain. Same heroes, you know, it was as, again, it was as if they were all listening to one another and, and simply regurgitating the same ideas and reinforcing them, uh, in a, in a closed loop. Um, and when you do that, it starts to feel like truth. And to be fair, knowing many of these hosts personally, that is kind of the business model. You know, audience reinforcement is rewarded, descent is not so ever since then. You know, I’ve actually made a conscious effort to study people. I don’t, uh, naturally agree with. I actually don’t listen to any other personal finance podcasts, uh, that are sort of in this alternative space because I already know kind of what our narratives are. I wanna know what others think. I wanna, uh, I, it’s not necessarily that I’m looking to adopt their views, but because I wanna kind of, you know, challenge my own and this matters more now than ever. Again, because of social media. How that accelerates group think at scale. You know, when an idea gains traction online, um, you know, disagreement quickly becomes social friction. Now I think the thing to do is, you know, always be questioning yourself and asking the question really, what if I’m wrong? What if this narrative is wrong? And it reminds me actually once, uh, you know, I’ve had a chance to spend a little time with Robert Kiyosaki. Period, uh, different, different times, and I still. Kind of consider him a mentor. And I remember being at a table with him, a bunch of people talking about, you know, where the, where the economy was, what’s going on. And he looked at me and he says, this is what gets me nervous. I said, what, what gets you nervous? And he says, everyone here, everyone here, even people who normally disagree with one another, are agreeing with each other. Uh, the point is that when some of these, you know, viewpoints converge too neatly. Uh, it’s usually a sign, uh, that, you know, that critical thinking has kind of been replaced, and that’s exactly where you start to get blindside and where, you know, there’s a danger there that there’s something that no one’s, no one else has really even mentioning anymore. So if your goal is to get closer to the truth, you actually have to seek out opinions that challenge your own, and that includes. People you disagree with, especially people you disagree with. Because you know, truth doesn’t really emerge from unanimous thought. It emerges from sort of that tension and challenging, and that applies to me as well. You know, if I’m the only personal finance podcast you listen to, you probably shouldn’t be because I have, you know, made my own conclusions based on what I’m thinking and what I’m listening to. I try to get people. Um, you know, from different spaces talking about stuff, but the reality is that, you know, everyone’s biased. I’m biased too. So, um, you know, I can tell you from personal experience, uh, that in economics and in personal finance, the problem is that when you have these narrow perspectives, um, they often lead to. To prizes. Uh, you can’t, you know, they only recognize in hindsight, and those, uh, those are the moments that most people, I think, regret more than anything. Not because they lacked intelligence necessarily, but they lacked perspective, right? Listen, financial education is critical and we, we know that that’s the point of doing the show in the first place, but, you know, any real curriculum is, isn’t there, just to confirm what you already believe. I, I, if you, it should expose some competing frameworks. And, you know, different questions or different takes on things and, and that’s how you know, if you listen to those and you listen to those arguments, that’s how you can really build conviction that you can stand behind. And even if you’re wrong, you say, yeah, you know, I heard the other argument too. I didn’t buy it, but I guess I was wrong. Believe me, I’ve been wrong, uh, more than once myself. So the reason I bring that all up is because this week’s, uh, episode of Wealth Formula podcast really examines. Greater than just the idea of, you know, personal finance and macro economics and that type of thinking, but a greater problem, which is group think in general on a broader scale throughout society. And my, uh, my guest is a, a woman who wrote a best seller on this topic. It’s fascinating stuff. I think it’ll get you think. Make sure to listen in and we’ll have that interview right after these messages. Wealth Formula banking is an ingenious concept powered by whole life insurance, but instead of acting just as a safety net, the strategy supercharges your investments. First, you create a personal financial reservoir that grows at a compounding interest rate much higher than any bank savings account. As your money accumulates, you borrow from your own. Bank to invest in other cash flowing investments. Here’s the key. Even though you’ve borrowed money at a simple interest rate, your insurance company keeps paying you compound interest on that money even though you’ve borrowed it. At result, you make money in two places at the same time. That’s why your investments get supercharged. This isn’t a new technique. It’s a refined strategy used by some of the wealthiest families in history, and it uses century old rock solid insurance companies as its backbone. Turbocharge your investments. Visit Wealth formula banking.com. Again, that’s wealthformulabanking.com. Welcome back to the show everyone. Uh, today my guest on Wealth Formula podcast is Professor Dana Young, who’s a professor of communication and political science at the University of Delaware, where her research explores how media psychology and identity shape belief systems she’s the author of Wrong, how media politics and Identity drive our appetite for misinformation and examines why people clinging to false narratives, and how understanding identity can improve persuasion. Our work helps decode the emotional and cognitive forces behind how we process risk, truth, and decision making. Welcome, professor Young. Great. Thanks so much for having me. Thanks for that intro. Someone has done their homework. I like that. Well, I try to, uh, well, let’s start with this. You know, one of the central arguments, uh, that you have is that people often believe things, not because they’re true, but because those beliefs serve as an identity function. Interesting concept, which I can kind of see in, uh, when you watch TV these days, can you, can you talk a little bit about that? Sure. And, and realize this is not happening at a conscious level. This isn’t something that we are thinking about. We’re not thinking, I wanna believe things that are untrue, but make me feel like I’m a part of my team. It doesn’t work that way. It is the, the truth, value of the things that we perceive is contingent on how those beliefs serve our team. Mm-hmm. So if there are things that our team believes. Those are the things that sort of historically, based on evolutionary psychology, those are the belief systems that would’ve made us probably really good members of our, of our tribe. Mm-hmm. That would’ve, um, if we had embraced those beliefs that would have. Give an indication to the shared members of our team that we are a good team member and therefore they should protect us. They should protect me, I will protect them. There’s a reciprocity there. So that belief sharing with our teammates is something that historically has served us well. And when it comes to survival, we really prioritize our social motivations above all else, because that is such a huge predictor of what allows us to survive and thrive. Is being a part of a community. And so, yeah. So the empirical validity of those claims is a little bit beside the point. The obvious, uh, the, the things that I think about there, I guess the, the sort of analogy there is like, you know, being a a, like I’m a big football fan, right? So I’ve been a big fan of the Minnesota Vikings for my entire life, although I’ve not lived there in from, you know, three quarters of my life. I grew up as a kid and that was my team. People come in, right? People go out. They’re people who, you know, were never there at the beginning, but I still root for them. Yeah. Yeah. And I still believe in them. And so, yeah, it, it reminds me of the sort of a, uh, you know, this tribal thing you’re talking about. The other place you see it, uh, is, is in politics. Uh, you know, when I, when I think about like, the way the parties have changed without getting political at all here. The, the, there’s some very, very significant changes that have happened in the ideologies, uh, or maybe not in the ideologies, but in the actuality of these parties and what they believe. They’ve changed so much in the last 30 or 40 years, yet the same people believed, uh, or identify as those party members. Is that kind of what you’re getting at? Yes, and, and because I’m a political scientist and political communication scholar, a lot of my interest in this area was born out of my concerns about our political, the political moment that we’re in, and how we really lack. A shared reality that’s necessary for democratic governance. Um, we, and we are seeing that literally there are dozens of examples every single day of different perceptions of reality across the left and the right. And so, so that was sort of why I tried to understand this, um, in the first place. But the. What you can glean from these theoretical dynamics, um, extend far beyond politics, right? To, as you were saying, and everything from economics to health, to the environment. Um, but because the shift that I think has been most impactful in this area regarding political identity is that in the United States, the. How the parties, what the parties are made up of, who the parties are made up of has changed dramatically over the last half century. And so rather than being these sort of loose coalitions of interest groups that would kind of come together and perhaps share a platform on specific policies, the way that the parties have shifted, especially sort of after the Civil Rights Movement made it that. Individuals began to identify with political parties based on like fundamental characteristics of who they are. Things like race, religion, geography, and, and fundamental aspects of culture. And so you have two political parties that actually look very different from one another in their racial and ethnic and religious and geographic sort of composition that is not good for democracy. Because we actually do not want our political parties to map onto such primal aspects of identity. ’cause it creates sectarianism and opens the door for dehumanization and violence, all kinds of bad stuff. But it also really tends to fuel some of these identity-based processes that we’re talking about because when you look around and everyone on your, in your political party. Lives like you do. They look like you do they worship like you do? They have the same hobbies as you. They drive the same kind of car. You know, those kinds of things. Like there’s a lot of that overlap that really makes your political identity take on a life of its own, and that life is increasingly. Um, unrelated to policy and more about kind of culture and aesthetics. So all of these caricatures that we think about of the left and the right, the, there’s. Stereotypes for a reason. They exist for a reason and they are so exaggerated through as a result of this political party shift over time. And, um, uh, as I talk about in the book, these differences are also exploited by our media environment. It’s really good for targeting and target marketing to have these kinds of divisions, uh, not great for democracy. Um, but they, these identities become further exacerbated. The more media we consume that tends to play into these identities. Yeah. It, it’s interesting to me, I think sometimes when you, when you think about what people believe mm-hmm. And then, you know, and then. Identifying those beliefs with like a, a political party or something like that. It’s interesting to think of the actual identification of the party coming first. Yeah. And then the beliefs following. Based on the identification. So that’s almost like religion, right? Exactly. Exactly. Right. And that’s a lot of the, the metaphors that we’ve been drawing from in political science. A lot of political scientists have been writing about this, really drawing upon the sociology of religiosity and how it operates because it, it, you’ll notice there’s another similarity too, that people will. Have this large identity as like a Catholic, right? Like I was raised Catholic. It’s, it’s part of who I am. Now. Do I believe everything that they say at church? No, but my identity as a Catholic is still very big. I, I, I will let it drive certain things, but I’m gonna write off other things as like. Not as important as my overarching identity. In the same way that we will find people who have a Democrat or Republican identity, and they live like a Democrat. They live like a Republican. However, when it comes to their actual policy positions. They don’t necessarily agree with their party platform. And that actually is where I get a little more optimistic because even though these caricatures seem so distinct when you drill down to actual policy positions, Americans have a lot in common. Those divides are not as giant as we think they are. I’m curious in terms of understanding the United States versus other countries, um, we, we seem to have a certain polarity which. It’s relatively new. I would say that, you know, even compared to, um, being a kid in, in the eighties, um, feeling like, you know, there was these two parties, but they seemed to get along pretty well. Mm-hmm. And for the most part, they were both kind of near the center. Yeah. And, um, but there’s this, there’s a much bigger division now. Um. What, I guess what drives the, the changes and when you look at different countries, like if you can compare and contrast like Sure. Are there certain specific variables Yes. That about our culture that that makes us who we are. Yes. Yeah. So that first question, um, I, I think that what’s really important is that when you think about how our political parties used to operate, um, in the aftermath of the Civil War, the two parties. We’re kind of in agreement when it came to racial issues in a way that was not good for African Americans in this country. Once the great migration happened and you had blacks from, from former slave states moving north and west, there was real pressure on leaders in those cities to advance or civil rights. Platforms, civil rights legislation, and to advance the rights of African Americans. That really put pressure on the parties in such a way that then it was the Democratic Party who became the party of championing civil rights. Then there was a response from the Republican party that was framed in terms, right, in terms of. State’s rights. That really drove the sorting of different kinds of people into the parties. It’s also fascinating to look at how religiosity and religion. Play a role here because during this very moment under the Nixon administration, there were efforts to revoke the tax exempt status of certain Christian schools that were sort of defacto segregated schools that were in violation of the policy at the time, which was to integrate those, the school system well. Those Christian parents were very unhappy with this, you know, revoking their tax exempt status. And there was a man named Paul Wyrick who came in and said, you know what, this is a moment to really bring together these two issues regarding race and religion. And he mobilized and created a grassroots movement out of this effort to sort of like protect our schools. And that actually became the conservative group, the Heritage Foundation. So that, that bringing together sort of the, the project of evangelical Christianity with this sort of move in opposition to integration that has a long history in our country. To your second piece though, about why the United States is, is. Special. Um, one, we have our, our history of slavery is not fundamentally unique, right? There are many countries that also practice slavery. I think the role that slavery already p played in the founding of our nation was important to keep in mind in terms of how the, the issue of race played into these shifts across political parties. And two, probably the biggest thing of all is that we have a. Two party system in countries that are dealing with some of these same pressures related to race and ethnicity, immigration, right? Where you see some of this polarization happening on ideology and a lot of those places they have multi-party systems. Which play a real amazing role at buffering some of these dynamics. So it’s not black or white, yes or no left, left or right. Uh, so we are uniquely positioned to have a hell of a time with polarization. When I, um, uh, I, you already sort of referenced, um, media. Mm-hmm. Um, you know, like when you think about polarization or you think about like. Re um, sort of constantly, um, emphasizing the things that you already suggest that you believe, uh, social media in particular is, I mean, is just pounding away at that, right? Yeah. I mean, sure. I just think about like my own feed, the things that I Yeah. You know, respond to or the things that I, you know, show affirmative, uh, reactions to the next thing. You know, like on x, you know, on Twitter, which I’ve been in. You know, doing more of, that’s all I get. Right? Sure. And it’s interesting because the next thing you know, you feel like. Everybody agrees with you. Sure, sure. And you’re like, oh, this is, this is amazing. I’m so Right. Right. No one has, right. No one believes the opposite of me. Right. Yeah. And it feels amazing. What role is that playing? Uh, I guess in, in your view? Social media dynamics are, are really fascinating because let’s, let’s realize, talk for a second about why it is that a lot of the content that we’re exposed to on social media is so divisive and identity evoking. Um. The reason that that happens is because the algorithms really just want us to be more and more engaged, obviously, because the only way that they’re able to, to micro target us with ads, et cetera, is by making use of the data points, the breadcrumbs that we have left behind. The only time that we leave those data points that we leave those breadcrumbs is when we do things. So if we’re just lurkers, we are not serving them at all. If we’re just hanging out looking at stuff, if we are actively liking or doing an angry thing, or writing or sharing, that’s what they need. So the algorithm is going to prioritize the content that is sort of outrage inducing, especially because negative emotions are exceptionally sticky. And there’s been some amazing work by um, uh, Jay Van Beil and his team who studied the sort of virality of different kinds of content online. And they found that the kind of content that is especially suited to virality is content that is both moral. Emotional that makes claims about what ought to be and what ought not to be, but is also like really emotionally and effectively evocative. And the kinds of content that tends to check those boxes is the content that is identity activated. Us versus them. They are doing this awful thing to us. Our way of life is under threat. Um, they are the bad guys. We are the good guys. So that’s how that happens, right? So that’s the kind of content that tends to be privileged across these platforms. That’s a piece of the puzzle. Another piece of the puzzle is that the kinds of people who tend to produce the most content online. Are weird, uh, as someone who posts online, uh, I, I just offended myself, but that’s fine. Um, the people who post a lot online tend to be more ideologically extreme. They also tend to have certain kinds of personality traits that maybe aren’t great is some of my work is looking at the, the trait of conflict orientation. You can imagine people who are conflict avoidant. Probably not so likely to post online as opposed to people who are conflict approaching who love a fight, right? If that’s, if those are the folks who are more likely to post, that’s gonna shape our information space in really, really important ways. Well then you get responses that are much more aggressive too, right? Like sure. In either direction. Sure. Something that’s kind of lukewarm. No one really cares to respond to it. Right. That’s exactly right. And then, and then those, those particular posts are rewarded by the media companies themselves because they’re getting all sorts of attention rising the top and those influencers who getting paid for that. So yeah, I mean, that’s the thing that really, that’s where I, I, I get to the point sometimes with this work where I, I’ve, I do feel a bit demoralized because I don’t necessarily see. Where there are really empowered agents to who can work within the system, we have to try to dismantle the incentive structure. So you know, if there are entrepreneurs out there who can think about ways to incentivize different kinds of content, I applaud that kind of development there. There are some, of course, who, who do the sort of, um. Positivity posts, you know, posts for good and viral videos about people help helping other people, and there is some indication that those also, they’re people love those. Those do go viral, but they don’t have the immediacy of the outrage, I guess, that when you think about, you know. The implications of this is really just, you know, I guess polarization, maybe some misinformation. Even misinformation is difficult because Sure. You don’t even actually know what is real information anymore. You don’t have like, sure. You know, when I was a, again, going back to being a kid in the eighties, it’s like you had one set of. Set of facts, you know? That’s right. But now that’s, there’s lots of different sets of facts, and in reality it’s hard to know what’s real. You just, you know, you just, you, you believe something and the next thing you know, something comes out and it, boy, that wasn’t real at all. Um, yeah. And, and let’s just, I’ll pause you for a second because, you know, as someone who studies misinformation, I, I have been through quite a journey with how I’ve thought about digital technologies, right? Yeah. Whereas. When I first started in this field 20, 25 years ago, I really lamented the fact that there were these voices on high at the news organizations who got to gatekeeper. They were the ones who decided what was true and what was not. And because of the way that they produced the news, that tended to reinforce certain kinds of official narratives. You know, there were times when conspiracies were exposed later on, when we learned that Wow. They did not tell us the truth, right? So early on I thought, oh wow, digital technologies are gonna be revolutionary, citizen journalists and iPhones. Mm-hmm. And in 2011, we saw the Arab Spring and we watched all these, these, you know, dictatorships. Topple. And then we saw the real tide shift with misinformation, with and disinformation deliberate efforts to exploit those. The lack of gatekeepers to exploit the, the lack of professional, quote unquote truth tellers, and really just make hay of our information space. And now sometimes it’s amazing, right? Because sometimes. The official account is not true, and other times the official account not only is true, but belief in the official account is necessary for us to sort of make progress as a society, right? So. The trouble is we don’t know which time is which. Well, well that, that’s, that’s what I was gonna say. I mean, I, I used to actually kind of in my own rein, have this narrative that, you know, certain sources were true and certain not, but even, yeah. You know, even after, you know, things that happened during COVID, for example. Yeah. Um, um, you know, the Wuhan Laboratories and, and things like that, that, you know, everybody looked at as a. A conspiracy theory and all this stuff, right? A tinfoil hat theory, a tinfoil hat, and you brought it up and you were crazy and everybody, you know, and, and the next thing you know, that’s the truth. That’s what happened. Yeah. So it, I think you’d even take people, um, it, it makes people who, uh, believe in the system, not believe in the system anymore. And, and I think that’s kind of where a lot of people are headed. That’s where the huge danger is. Yeah. And, and I think one area of research that is so. That is empowering and is hopeful. I have a, a doctoral student who is doing her dissertation on this. It’s a, it’s a concept called intellectual humility, which is just the extent to which we acknowledge that our beliefs and our perceptions of the world could be wrong. And what happens is when you operate in an intellectually humble way when you have beliefs, but you also are open to the fact that new information could come in at any moment, that could tell you that the things that you thought were true are not true. When you live that way, you tend to. Be closer to empirical truth than the people who are intellectually arrogant because the people who are intellectually arrogant, they’re so sure they’re right and they’re never looking to update their views. Yeah. You know, curiously on that too, like what, what does a research show about like highly educated or quote unquote intelligent people? Are they just as vulnerable? Are they more vulnerable? Because of this. And you know, in some ways I would think they’re almost more vulnerable. Yeah. And, and I think that it depends. So when we look at individual level factors and how they interact with susceptibility to MIS and disinformation, all of these different, so there’ll be psychological traits that interact with education level, that interact with what kinds of things you then are exposed to. So it is complicated. It’s complicated. So it tends to be the case that people who are. Perhaps more educated are more likely to seek out information from more like legacy journalistic sources. Yeah, yeah. Right. Yeah. Right. So, and on average, those sources tend to have more things that are empirically true than if you’re just sort of like looking on the internet for whatever you can find. Um, in fact, there’s also some research that shows that the people who report, um, quote unquote doing their own research. They are statistically more likely to believe misinformation, which actually makes sense because when you think you’re doing your own research, you’re actually doing what we call selecting on the dependent variable, which is you are looking for the information that confirms what you think is true. That is just what we tend to do. Unless you’re doing a controlled experiment. Yeah. You’re not actually looking for information that contradicts your beliefs. So, you know, we do this, this is, uh, a lot of times, um, you know, we talk about, uh, personal finance and mm-hmm. And macroeconomics and stuff. How does this translate over to like, beliefs about. Economy, the, you know, ’cause these are, these are important things that, again, there is incredibly different, uh, views on. Sure. You know, um, an example now, uh, an example is that everyone, you know, whether, whatever you believe the pol policy or not, that, that, that, that tariffs were going to drive inflation, a hundred percent inflation was gonna skyrocket. The last CPI number comes under like under three right? 2.7%. Yeah. Like what, what, tell me how this all applies to that kind of news, that information. Yeah, so, so I, I’m going to make a, a couple points that I think will, will get to your question. Yeah. Because, you know, a, a lot of what I have landed on is this role of social identity, right? In shaping belief systems and. One thing that I’m sure you’re familiar with is that when the party in the White House switches overnight from Democrat to Republican, people’s perception of how the economy is doing as a function of political party flips over. So when the White House went from Biden to Trump in January, 2025, overnight, Republicans went from thinking the economy was in the trash to thinking the economy was doing excellent, and Democrats did the opposite. So is that an actual empirical observation of the world, or is that an expression of their. Perception that their team is in charge. Therefore, things must be better. Or now my team is no longer in charge, so now things must be worse. Right. That’s the big one. We see that. You know, I’m. Every election back to who, however long this has been tracked, we see this. Um, another thing that I think is interesting is in terms of people’s perceptions of whether or not the economy is good or bad, that is very much shaped by who we’re talking to and what information we’re exposed to. So this, this in invites a whole host of questions about how should elites talk about. Economic health, right? You had under Biden, Biden trying to tell people, the economy is doing really well, the economy is doing great. Look at all these metrics. The economy is doing great. And so you have Democrats saying, oh yeah, the economy is doing well, and Republicans saying, I am looking at how much things cost. I am looking at, you know, various things in my bank account. I’m gonna say the economy is not doing well. I also think that Biden is not a great president, so I tend to think that things aren’t going well when the other party’s in charge. And then you look now under Trump. Trump is in a bit of a pickle, right? Because he is saying the economy is doing well. He’s saying, look at these metrics, look at these numbers, and you have this sort of. Viral perception among people that we are in a stagnant economy. I even heard my 15-year-old, we were at Costco and we got, you know, their pizza slices are like $2. We got pizza slices and she said, well. You can get a whole dinner for $8 in this economy, Rick. I was like, what? Economy? But, but those perceptions are so, and it, it’s also very, very difficult to figure out where did that perception come from? Yeah, yeah. How do we isolate the source of that perception that this economy is, is not good. Yeah. Well then certainly like behaviors follow, right. And yeah. So I guess, yeah. I guess that’s like, I mean, I’m sure that’s a completely different thing. Like, I mean, how do, how do these, you know, different perceptions. Party based perceptions Sure. Ultimately influence the economy because of the way people think of the economy. Exactly. Right. And how, how do mm-hmm. When it comes to what have tariffs done, right? Mm-hmm. Like I’m not an economist. I do not know what tariffs have done. My understanding from my media exposure is that there are, on some certain kinds of items, prices have gone up a bit, but that some of the other. Like at the grocery store, for example, some of the price increases that we see there are not the result of tariffs. So then what are they the result of when it comes to how we attribute responsibility and blame, that is also very much shaped by our social identity. So if it helps me to think my grapes are expensive because of Donald Trump, then that’s what I’m going to think. Give us your sort of final thought here. Mm-hmm. Just in terms of, you know, what’s, what’s the learning. Here and how can we apply this to our own thinking? So, so I, I like to leave things on, on a kind of positive note because there is a lot to be concerned about in such a fractured information space. Um. One of the things that has been bringing me some, some hope that I think we could carry with us into how we think about what it is that people yearn for, what it is that people want. Even in this, this very splintered environment, I am convinced that even though all of our technology is creating atomized spaces for us to become our most exaggerated version of our self. I think what we really crave as human beings are shared experiences, opportunities for us to share experiences together, whether that be media content that we then want to talk about, whether those be events. There is a reason why football is still such a successful, um. Kind of entertainment. Right? And there’s also a reason why when there are cultural stories that allow us to all talk about them, like the couple at the cold play concert that was outed or whatever, there are reasons why those moments just catch fire. And I think it is because despite the fact that our technology platforms are trying to give us. Atomized, individualized, discreet spaces. At the end of the day, we really do want to share things with one another. Good stuff. Uh, professor Young, uh, uh, Dana Young, it, the book again is Wrong. How Media, politics and Identity Drive Our Appetite for Misinformation. Thank you so much for being on Wealth Formula Podcast. Great. Thanks so much. It was fun. We’ll be right back. You make a lot of money, but are still worried about retirement. Maybe you didn’t start earning until your thirties. Now you’re trying to catch up. Meanwhile, you’ve got a mortgage, a private school to pay for, and you feel like you’re getting further and further behind. Now, good news, if you need to catch up on retirement, check out a program put out by some of the oldest and most prestigious life insurance companies in the world. It’s called Wealth Accelerator, and it can help you amplify your returns quickly, protect your money from creditors, and provide financial protection to your family if something happens to you. The concepts here are used by some of the wealthiest families in the world, and there’s no reason why they can’t be used by you. Check it out for yourself by going to wealthformulabanking.com. Welcome back to the show everyone. Hope you enjoyed it. Again, just make sure that you are getting multiple sources of information. Whether that comes to, you know, this show really is about personal finance and macroeconomics and only politics and all that is not what I’m into, but the point is. That, uh, when it comes to, uh, when it comes to anything including personal finance and microeconomics, make sure you have multiple sources of information. Listen to the arguments and, uh, you know, make a decision that you can live with, whether you’re right or wrong. That’s it for me this week on Wealth Formula Podcast. This is Buck Joffrey signing up. If you wanna learn more, you can now get free access to our in-depth personal finance course featuring industry leaders like Tom Wheel Wright and Ken McElroy. Visit wealthformularoadmap.com.

#760 What if your favorite form of procrastination could be the key to your next million-dollar business? That's exactly what happened to Jacques Hopkins, an electrical engineer who turned his frustration with traditional piano lessons — and his love for a better, simpler way to play — into Piano in 21 Days, an online course that has generated millions in revenue. In this episode hosted by Kirsten Tyrrel, Jacques shares how he went from building circuits to building a thriving course business in a non-money-making niche. You'll learn how he found his unique value proposition, why you don't need to be the top expert to start teaching, and his three-phase method for creating not just a course — but a full-fledged course business. We also explore how to overcome imposter syndrome, build an audience the smart way, and design a business that supports the lifestyle you want! (Original Air Date - 6/1/25) What we discuss with Jacques: + Turning hobbies into businesses + Unique value proposition importance + Teaching without being an expert + Online course validation strategies + B2B vs. B2C course models + Building a course business + Avoiding the learning loop trap + Audience-first content strategy + Why focus beats many offers + Creating systems for freedom Thank you, Jacques! Check out Piano in 21 Days at ⁠Pianoin21Days.com⁠⁠⁠⁠. Check out The Online Course Guy at ⁠TheOnlineCourseGuy.com⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your audience feels quiet right now, like the DMs are slow, the energy is flat, and you're showing up but nobody's really responding, this episode is for you.Here's the truth: A quiet audience is almost never a content problem. It's not a follower count problem either. It's a connection problem, a follow-up problem, and an "I'm not creating engagement strategically" problem.In this solo episode, Sophia will break down the exact 3-layer framework she uses to create engagement on demand, the kind that actually leads to conversations, relationships, and sales. Not viral moments. Not vanity metrics. Real, meaningful engagement that converts.Here's What We Cover: Stay Connected to the People Already Here. Build a weekly habit of personal outreach (it doesn't have to be 100 DMs, even one intentional message matters)Where to focus your connection energy. Follow up with discovery calls that didn't convert, stay close to current clients, and reconnect with people who used to engageTurn Lurkers Into Conversations. Create intentional opportunities for people to raise their hands (polls, question stickers, link clicks)How to use engagement as intel. When someone votes on your poll about doubling their email list, that's not just engagement, that's information you can act on Create Engagement With a Plan. If you don't know what you'll do with engagement, there's no point in creating it... plus a simple formula for using connection that converts!Resources:Free Q&A Day Strategy Guide: Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered

Chicago Public Media operates two distinct news brands: WBEZ, the public radio station, and the Chicago Sun-Times, the legacy newspaper. With audio and print journalism, both membership and advertising revenue, and decades of archives in multiple formats, they're a unique case study for AI in local news.When CEO Melissa Bell joined the organization, there was interest in AI but no dedicated resources for experimentation. Through the Lenfest AI Collaborative, they brought in their first AI engineer. A year later, Spanish translations that used to take days are now published the same day. Forty years of WBEZ audio, previously unsearchable, are being transcribed and made searchable for journalists.In this week's episode, host Nikita Roy speaks with Chicago Public Media leaders Melissa Bell (CEO) and Aron Pilhofer (Chief Product and Membership Officer), along with Mark Chonowsky (AI Fellow) and David Chivers (lead AI advisor for the Lenfest AI Collaborative).A note on this week's episodeDavid Chivers, who listeners will hear in this episode, passed away on January 1, 2026. He was the lead advisor for the Lenfest AI Collaborative and this episode was recorded the previous month. David was deeply committed to building capability in newsrooms. He was generous with his time, sharp in his insights, and always had one of those big smiles that would light up a room. He will be missed.The conversation covers how Chicago Public Media is thinking about AI as part of a larger membership strategy, how they decide what to build versus buy with limited resources, and what it looks like to lead through a public AI failure.In this episode:02:55 — Where Chicago Public Media started with AI a year ago08:08 — What AI use looks like inside the newsroom15:42 — How product development is evolving with AI tools27:28 — Collaboration with OpenAI and Microsoft28:26 — How AI fits into Chicago Public Media's membership strategy36:05 — Build vs. buy with limited resources37:44 — The Chicago Sun-Times AI-generated book list incident42:18 — Advice for leaders navigating AI mistakes publiclyThis episode of Newsroom Robots is supported by the Lenfest Institute for Journalism. Sign up for the Newsroom Robots newsletter for episode summaries and insights from host Nikita Roy. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Influence Global Podcast, Gordon Glenister is joined by Charlie Hills, one of LinkedIn's fastest-growing content creators. Charlie shares his journey from the intensity of a traditional nine-to-five role to taking the leap into full-time content creation, explaining the discipline, consistency and personal risk involved in making that transition. The conversation explores how Charlie built an audience of over 180,000 followers by focusing on authenticity, clear points of view and content that genuinely resonates, rather than chasing trends. He also discusses the growing role of AI in content creation and why human personality, quirks and lived experience will become even more valuable as synthetic content increases. Listeners will gain practical insights into personal branding, creator sustainability and why showing up as a real human is now a competitive advantage in the attention economy.  Follow Charlie on LinkedIn https://www.linkedin.com/in/charlie-hills Learn more about your ad choices. Visit megaphone.fm/adchoices

His links:https://www.youtube.com/@1EggWhitehttps://www.instagram.com/officialeggwhite/IG: https://www.instagram.com/itsmlh__/ X: https://x.com/thecreator_mlhRumble: ⁠https://rumble.com/c/c-2941880⁠ Website: https://polluteyoursoul.wixsite.com⁠Merch: ⁠http://mlh.bigcartel.com⁠ CD's: https://polluteyourears.bandcamp.com/Linktree: ⁠https://linktr.ee/polluteyoursoul⁠ Buy Me a Coffee: ⁠https://buymeacoffee.com/mikehassiepen⁠ Exclusive Episodes on Gumroad: https://tpysp.gumroad.com/l/tpyspexclusiveOUTLINE00:00 - Boston Hangout and Superiority over the //Movies Podcast04:29 - Growing up in Minnesota/Midwest06:08 - Is he Somalian?08:55 - Quick Economy/Housing talk11:07 - We in the future now (AI Discussion)14:53 - How has the internet changed since Eggy has been on it?19:04 - The Audience of ONE and reduction in Hobbyist communities22:24 - New vs. Old Trolling27:06 - Rap Beefs are modern dueling 32:30 - How did Egg White get into music?42:40 - The Creation of the Alek Minassion Song48:05 - FBI Pounding his door open and online stalkers51:06 - Calmer lifestyle compared to old online presence55:11 - Wrap up and potential film reviews togetherDonate: Paypal - ⁠https://www.paypal.com/paypalme/michaelhassiepen⁠ Cashapp - $wiggasyndromeMonero: 47K9YNucSau4QEioqSbmWVWYbG7gmFPjVTiax2Hcfo38C7uzCn8YxYZgUQvQuC3t1gfaNiATSZiAq4ojp49Px8xFMVJfj9E Use my cashapp sign up link and we'll each get $5. Create your account with my code: GL3NPMR.https://cash.app/app/GL3NPMRShare, Comment, Like, and Subscribe, or live execution! "Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use." 

Hello les besties, audience numéro 2, le premier de 2026.On vous raconte deux histoires reçues par mail, on lit et on vous donne nos avis.D'ailleurs si vous voulez que la série continue, n'hésitez pas à nous écrire à : tesnewbesties@gmail.com !! Bonne écoute les besties !!

Jen calls out the decades of conditioning that taught midlife women to shrink — and declares that era officially over. This is an unapologetic invitation to join her as she claims the great adventure of being herself… and asks you to come with her.After nearly 300 episodes and close to a million downloads, Jennifer Jefferies closes the chapter on Healthy Life Hacks and steps boldly into her next evolution. In this final episode, she for deeper conversations about identity, aging, grief, leadership, reinvention, and the rise of the present-day wise woman.Grateful, grounded, and braver than ever, Jen signs off one chapter and opens another.Jen shares why “hacks” were never the destination - they were the training ground. Now it's time Transitioning from Healthy Life Hacks to Present-Day Wise Woman @ 0:01Jennifer announces that her popular Healthy Life Hacks podcast is coming to an end after nearly 300 episodes and almost a million downloads. She explains that the podcast has served its purpose, but she is now ready to embark on a new chapter with her Present-Day Wise Woman podcast, which will explore deeper topics around identity, aging, reinvention, and feminine wisdom.Reclaiming Midlife Women's Power and Presence @ 2:11Jennifer discusses how midlife women have been conditioned to "disappear themselves" and stay small, quiet, and manageable. She declares that this era is collapsing, and that women over 40 are ready to reclaim their power, presence, and full expression of who they are.Evolving Beyond Hacks to Deeper Conversations @ 2:59Jennifer explains that the Present-Day Wise Woman podcast will go beyond just providing health and wellness "hacks", and will instead focus on helping women reclaim their whole selves through conversations about identity, grief, leadership, feminine wisdom, and other deeper topics that shape how they live, love, and rise.Inviting the Audience to Join the Next Chapter @ 7:33Jennifer extends a clear, unapologetic invitation for her audience to join her on the journey of the Present-Day Wise Woman podcast. She encourages women who feel ready to stop shrinking and reclaim their power to subscribe and step into this next chapter of evolution and growth.Gratitude and Commitment to Continued Support @ 9:57Jennifer expresses gratitude to her audience for their support and trust over the past 5 years, and promises to continue showing up for them at an even deeper, braver, and wiser level as they navigate the next chapter together.

Click Here To Discover 7 Podcast SEO SIN To Avoid So You Rank and Become Visible On Apple And Spotify. Ever feel like you're doing everything right, yet your podcast still isn't growing?Most podcasters are stuck trying to generate attention—posting endlessly on social media and hoping guests promote their episodes—only to feel busy, frustrated, and invisible. In this episode, we break down why that approach keeps you stuck and how shifting to Podcast SEO allows you to capture demand that already exists so you can finally grow a podcast in a predictable way.By listening, you'll discover:Why generating attention drains your time and energy, while capturing demand makes growth feel effortlessHow Podcast SEO helps you show up exactly when listeners are searching, not scrollingThe simple positioning shifts that help you grow a podcast consistently without relying on social mediaIf you're ready to stop shouting into the void and start attracting listeners who are already looking for you, listen to this episode now and learn how to capture demand the smart way.

Are you a church communicator or ministry leader looking to boost engagement and effectiveness in your digital outreach? In this episode of MyCom, host Ryan Dunn shares practical strategies and fresh insights for connecting with listeners through podcasting, YouTube, and other broadcast channels. Drawing from years of experience and real-world examples, Ryan explores why podcasts often struggle to build an audience, how to define and serve your specific ministry niche, the power of consistency, and the advantages of expanding to YouTube for discoverability and interaction. In this episode: (00:00) How to get people listening to your content? (01:48) What is a podcast? (03:09) The value of longevity in podcasting (04:48) The “who” is integral to the “why” (07:52) Your “why” is the heart of the podcast (09:54) Being audience-specific in podcasting (10:30) The YouTube model of podcasting (13:34) Case study in podcasting: Brandon Robbins (16:01) A word from “Igniting Imagination” (17:08) Logical and scalable path for podcasts (18:33) The Compass podcast workflow (29:34) Descriptions are key! (33:07) Why consistency matters Whether you're starting your ministry podcast or looking to enhance your church communications, this episode is packed with practical insights. Listen in and discover new ways to serve and engage your community! Find more helpful resources, episode notes, and listening recommendations: www.resourceumc.org/mycom-podcast

Ep.203 is here! Come listen as we tell you all about Ready Set Bet! We then dive into our thoughts on apps in games, before telling you about our favorite Christmas gifts. Be sure to like, share, and subscribe! Game: 10:39 Topic: 19:41 Question: 31:46 Game Mentions: Mansion of Madness 2e, Alchemists, Forgotten Waters, Search for Planet X Support: If you would like to help us improve our product, here's where you can do that! www.patreon.com/MalthausGames podpledge.com?p=3D8L1M1V4S7F8... ko-fi.com/malthausgames Sound Attributions: Something Elated by Broke For Free, Downloaded from freemusicarchive.org/music/Bro... Edits: Cut to length and Faded in. Heavy Happy With Drums by Ryan Cullinane, Downloaded from freemusicarchive.org/music/Ryan Cullinane/Heavy Happy With Drums – Beat Driven Productions – Heavy Happy With Drums Edits: Cut to length and faded out. Crowd in a bar (LCR recording) by Leandros.Ntounis, downloaded from freesound.org/people/Leandros... Edits: Cut to length, added vocals and own recorded drink making sounds. Vinyl_record_needle_static_01.wav by joedeshon, downloaded from freesound.org/people/joedesho... Edits: Cut to length, added to music and raised volume level. Hidden Wall Opening by ertfelda, downloaded from freesound.org/people/ertfelda... Edits: Adjust volume and cut to length added jungle sound and voice. Yucatan jungle.mp3 by folkart films, downloaded from freesound.org/people/folkart%... Edits: Adjust volume, cut to length, added door sound and voice. Footsteps, Concretem A.wav by InspectorJ, downloaded from freesound.org/people/Inspecto... Edits: Cut to length, adjusted volume, added jungle sounds and voice. Fantasy Sounds Effects Library, Ambience_Cave_00.wav by LittleRobotSoundFactory, downloaded from freesound.org/people/LittleRo... Edits: Cut to length, faded in, adjusted volume and added footsteps, jungle sounds, stone door, and voice. Game Show Theme Tune by FoolBoyMedia, downloaded from freesound.org/people/FoolBoyM... Edits: Cut to length, added vocals, adjusted volume. Audience, Theatre Applause.wav by makosan, downloaded from freesound.org/people/makosan/... Edits: Added music, added voice, cut to length and adjusted volumemalthousma

What is our goal in prayer? Are we spending more time talking about ourselves in prayer than we do thanking God? Join Haston today as we look at our attitude and audience of prayer.Visit our linktree: https://linktr.ee/scatteredabroadnetwork Visit our website, www.scatteredabroad.org, and subscribe to our email list. "Like" and "share" our Facebook page: https:// www.facebook.com/sapodcastnetwork Follow us on Instagram: https://www.instagram.com/ the_scattered_abroad_network/ Subscribe to our Substack: https://scatteredabroad.substack.com/Subscribe to our YouTube channel: The Scattered Abroad Network Contact us through email at san@msop.org. If you would like to consider supporting us in any way, don't hesitate to contact us through this email.

There's so much more happening than what you see in online video clips.Congress gave Trump a staggering, military-size budget for immigration enforcement. And it's hard to keep the scale of what the administration is building in your mind all at once. There are all the additional boots on the ground, as well as a lot of things that are less visible.I wanted to talk to someone who has followed closely how the whole immigration system is changing under President Trump. Caitlin Dickerson is a journalist at The Atlantic. She's been covering immigration closely since Trump's first term, and she won a Pulitzer Prize in 2023 for reporting on his family separation policy. In this conversation, we discuss what the country's new immigration enforcement infrastructure looks like, what it is being used to do now and what it might mean for the future.This episode contains strong language.Mentioned:“We need to take away children.” by Caitlin Dickerson“ICE's Mind-Bogglingly Massive Blank Check" by Caitlin Dickerson“Hundreds of Thousands of Anonymous Deportees” by Caitlin Dickerson“How ICE Lost Its Guardrails” by Caitlin Dickerson“Countering Domestic Terrorism and Organized Political Violence,” The White HouseBook Recommendations:Impossible Subjects by Mae M. NgaiSolito by Javier ZamoraMeditations for Mortals by Oliver BurkemanThoughts? Guest suggestions? Email us at ezrakleinshow@nytimes.com.You can find transcripts (posted midday) and more episodes of “The Ezra Klein Show” at nytimes.com/ezra-klein-podcast, and you can find Ezra on Twitter @ezraklein. Book recommendations from all our guests are listed at https://www.nytimes.com/article/ezra-klein-show-book-recs.This episode of “The Ezra Klein Show” was produced by Jack McCordick. Fact-checking by Michelle Harris. Our senior engineer is Jeff Geld, with additional mixing by Aman Sahota. Our executive producer is Claire Gordon. The show's production team also includes Marie Cascione, Annie Galvin, Rollin Hu, Kristin Lin, Emma Kehlbeck, Marina King and Jan Kobal. Original music by Pat McCusker. Audience strategy by Kristina Samulewski and Shannon Busta. The director of New York Times Opinion Audio is Annie-Rose Strasser. Special thanks to Sarah Stillman and Aaron Reichlin-Melnick. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

We answer even more spicy questions from our audience! Free ZWILLING Four Star Chef's Knife on your 3rd box ($144.99 value) plus 10 Free Meals and your first box ship free with code PEOPLEVSFOODHFZWL at https://bit.ly/4iT4HJ7! Learn more about your ad choices. Visit megaphone.fm/adchoices

Michelle Warner took the “escapee avoidance” route — she planned to do the traditional MBA-to-consulting path… then graduated straight into the Great Recession (the day Lehman fell). That curveball pushed her into entrepreneurship early: a founder-for-hire role turning a multi-billion-dollar foundation asset into a business, followed by a mission-driven tech startup, and eventually her current work helping small business owners design the next iteration of their business.This is a tactical episode about what actually works when you're leaving corporate: why you should “throw spaghetti at the wall” early, how to stop doing random coffee chats, and how to use relationship marketing and audience borrowing to land clients faster — without turning into a sales robot.What you'll learn • Why “sequence over strategy” matters more than the perfect plan • The hidden risk of being too strict and narrow early on (and why it creates regret later) • How Michelle built her business through relationship marketing, not content churn • “Audience borrowing” as the fastest way to build trust and pipeline • How to approach connector conversations vs. client conversations • Why your early goal is simple: learn how to make money and stack wins • A practical way to think about packaging: repeatable frameworks, flexible middleKey moments / highlights • Graduating into chaos: the day Lehman fell and what it changed • Founder-for-hire: getting a salary while living the startup founder life • Affordable internet in inner cities — and what customers actually did with it • “Fractional CEO” before fractional was trendy • The rule: don't build with blinders on for too long • The shift from “networking for jobs” to networking as a long-term business asset • The line that matters: say something that people can't “unsee” after the callMichelle's core concepts (worth stealing) • Sequence over strategy: the order of moves beats the elegance of the plan • Throw spaghetti first: test offers, clients, and problems before you commit • Connection avatar: define who's worth meeting so networking doesn't waste your life • Trust transfer: get introduced through people/places your audience already trusts • Audience borrowing: build relationships with people who “own the room” your clients are inBest quote energy • “Learn all the rules so you can go break them.” • “It's more important the order you do things than how good you are at it.” • “I'm totally unemployable.” (Escapee anthem)Connect with Michelle • Website: themichellewarner.com • Podcast: Sequence Over Strategy (short, practical episodes; curated playlists on her site)Connect with Brett / The Escapee ecosystem • If corporate is broken and you're looking at an exit strategy, this is your sign. • Join the community: TheEscapeeCollective.com

It's been a fun NBA week… so we're wrapping it all up on today's NBA Straya with a BIG Week 14 NBA POWER RANKINGS show! All 30 teams covered in all sorts of fun, weird, dumb tiers! Where does your team land!?PLUS! Lakers family chaos! Trade chatter! And a WHOLE BUNCH of AUDIENCE YEAH NAHs covering the Pistons, Jaylen Brown's MVP chances, Jimmy Butler being overrated and LOADs more.Plus a pick & preview for ALL the NBA games on Saturday January 23 ahead of the long weekend!Plenty to cover & talk about, strap in, lean back & enjoy! … and remember to rate, review & subscribe! GREAT TO BE BACK! Cheers legends, and thanks for tuning in to the best NBA podcast in the world!!Onyas...  Love ya guts ledges!!

In this episode of the On the Runs podcast, hosts Eric and Erika dive into listener feedback gathered from a recent survey. They discuss various aspects of the podcast, including its format, episode length, and the engagement of their audience. The hosts share insights on what listeners enjoy, such as personal stories, guest segments, and the overall quality of the podcast. They also explore the importance of social media and creative content, while emphasizing their commitment to evolving the podcast based on listener preferences. In this episode, the hosts delve into listener feedback, discussing how it shapes the podcast's direction and content. They explore the importance of engaging with the audience, sharing personal stories, and the dynamics of their banter. The conversation also touches on improving interview skills, the significance of race recaps in fostering community, and future directions for the podcast, including guest suggestions and content ideas.Chapters00:00 Survey Overview and Listener Feedback06:11 Exploring Podcast Format and Length Preferences13:26 Listener Engagement and Content Preferences21:16 Banter and Personal Life Discussions23:30 Plans for Future Races and Live Shows24:36 Creating an Inclusive Podcast Experience26:36 Exploring Audience Preferences for Content37:06 The Importance of Race Recaps and Personal Stories42:54 Quality Feedback and Future Improvements43:44 Introduction to Listener Feedback44:00 Eric's Insights on Podcasting47:31 Listener Suggestions for Eric54:54 Erika's Feedback and Engagement58:36 Exploring Personal Stories and Race Recaps01:04:16 The Podcast Experience and Closing Thoughts01:05:16 Humorous Grooming Anecdotes01:06:33 Listener Feedback on Race Reports01:07:45 Exploring Ultra Training Experiences01:09:56 Engaging with Listener Suggestions01:14:12 Merch Ideas and Future Plans01:15:58 Final Thoughts and Wrap-UpTakeawaysThe podcast has a growing listener base and engagement.Listeners appreciate the current format of the podcast.Feedback indicates a desire for more personal stories and race recaps.Listeners enjoy the banter and crosstalk between hosts.There is a strong interest in guest segments and brand collaborations.Listeners are open to non-running topics occasionally.Quality of the podcast is rated highly by the audience.Social media engagement is important for the hosts.Listeners want to see more creative content on social media.The hosts are committed to improving and evolving the podcast. Listener feedback is crucial for podcast improvement.Engaging with the audience enhances the podcast experience.Personal stories add depth to the content.Banter between hosts creates a relatable atmosphere.Improving interview skills is a continuous process.Race recaps foster community connection.Future content should include more local guests.Audience engagement can be increased through challenges and polls.Product reviews can enhance listener interest.Maintaining authenticity is key to listener loyalty.Strava GroupLinktree - Find everything hereInstagram - Follow us on the gram YouTube - Subscribe to our channel Patreon - Support usThreadsEmail us at OnTheRunsPod@gmail.com Don't Fear The Code Brown and Don't Forget To Stretch!

Trump shakes the world stage at Davos

See more here: https://karenswain.com/elevate-2026/ What does it mean to activate your third eye and to have a third eye awakening. How do we see through this eye and what does it mean to humanity? Find out today on ELEVATE with KAren and Kristin. Join us in the chat. ELEVATE - WAKING THE QUANTUM SELF. Please send us your show ideas and questions here: https://karenswain.com/connect/ LIVE Show Times: Wednesdays - @ 6 - 7 pm ET -@ 5 - 6 CT - @ 4 - 5 pm MT - 3 - 4 pm PT USA/CA Thursdays - @ 10 - 11 am AEST - 9 - 10 am QLD Australia 2025 Appreciate KAren's work Awakening Consciousness? THANK YOU for your Support for the content. Share your appreciation on this link https://www.paypal.me/KArenASwain LINKS; Kristin Mismash Website: https://www.kristinmismash.com/ ATP- Media: https://karenswain.com/listen/ Host: KAren Swain https://karenswain.com See our links https://linktr.ee/KArenSwain Join our Facebook Groups https://www.facebook.com/groups/TheInnerSanctumSessions https://www.facebook.com/groups/AwakeningEmpowermentNetwork ELEVATE Consciousness is a show on UPRN which started in 2025. Live conversations and Q & A with KAren Swain and friends around the awareness shift that is waking our quantum realities. Also conversations on HOT topics in the Spiritual and Consciousness genre. Audience participation - Please send us your questions. THANK YOU so much for your Support, we really Appreciate it !

What if conversion isn't something you chase—but something that happens when you stop skipping steps? In this episode of Become Empowered, I share my framework Congregation → Connection → Conversion and how genuine relationships create organic momentum, clients, and opportunities—without feeling salesy. You'll walk away with one simple next step to show up in the right rooms and nurture the right connections. Link mentioned in the show:  Learn more about the Owwll community   For a long time, I worked hard creating content, building programs, and polishing the details… and still wondered why it wasn't converting the way I wanted. The breakthrough came when I realized that conversion is rarely a “marketing trick.” It's a relationship outcome—and relationships are built when we intentionally place ourselves in the right rooms and nurture genuine connections. I'll share stories from Podfest, lessons from moving from a brick-and-mortar business into the online space, and how one connection can create a ripple effect that leads to opportunities, clients, collaborations—and sometimes even the tipping point you've been waiting for. If you're ready to grow with more ease, build your visibility organically, and create conversions that feel natural (not salesy), this episode is for you. Question for you: Where is one place you can show up this week—and one connection you can nurture with intention? If this resonates, leave a review, share this episode with a friend, and remember: you are here to become the person you're meant to be and live the life you're destined to live.    

In this episode, Nathan Wrigley chats with Taylor Drayson, a young WordPress professional who shares his journey into web development, inspired by his self-employed father. Taylor discusses projects like WP Extended, a modular plugin for WordPress agencies, and Snippet Club, his membership site offering code snippets and tutorials. He also talks about his work with WP Managed Ninja, managing community feedback and product improvements. Together, they delve into WordPress's changing demographics, tech debt, community culture, and its future appeal to younger generations. Go listen...

I'm pulling back the curtain on exactly how I'm planning to 3X my audience, demand, and sales in 2026. I'm also getting real about what I'm stopping, what I'm changing, and what I'm doubling down on. I'll be honest, 2025 was a year of reflection for me. We officially crossed multiple 7 figures in the agency (which is wild to celebrate), but I also realized my growth has been slow and sustainable. And while that's not a bad thing, I'm ready to challenge myself to grow faster without burning out or 3xing my workload. I'm sharing the exact metrics I'm tracking: Audience quality over follower count Demand through conversations and inquiries  Sales through actual completed purchases.  And I'm breaking down what I learned didn't work: inconsistent posting, trying to speak to everyone, creating too much offer-specific content, and spending more time refining deliverables than my positioning. But here's what I'm doing instead: making short form content non-negotiable, getting crystal clear on my thing in the industry, focusing on my corner of the internet instead of going mainstream viral, and selling through better positioning—not better offers. I'm also announcing something I haven't shared anywhere else yet: we're going through a major brand reinvention. I'm talking new aesthetics, new website, new positioning, maybe even a new name. Because I know that what got me here won't get me to where I want to go. Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice   

>> Répondez à l'étude 'CMO & Marketing 2026: priorités, arbitrages et nouveaux équilibres' et recevez les résultats en priorité

Today on the pod we had the great pleasure of talking to comedy legend Sir Tony Robinson. We ask him about all things Baldrick, history, writing, and his upcoming shows in Christchurch and Auckland! An Audience with Sir Tony RobinsonAUCKLAND - Bruce Mason Centre - Tue, 17 Feb 2026CHRISTURCH - Isaac Theatre Royal - Wed 18 Feb 2026See omnystudio.com/listener for privacy information.

A federal appeals court today put a temporary hold on a judge's order in a case challenging the actions of immigration authorities in Minnesota. President Donald Trump railed against Minnesota in front of a global audience today over local resistance to his ongoing deportation campaign.Those stories and more in today's evening update from MPR News. Hosted by Emily Reese. Music by Gary Meister.

Send Kevin a Text MessageIn this episode of Don't Kill the Messenger, host Kevin Goetz welcomes Gail Berman, one of Hollywood's most versatile executives. From producing Joseph and the Amazing Technicolor Dreamcoat on Broadway at 22 to becoming the first woman to lead both a major TV network (Fox Entertainment) and a film studio (Paramount Pictures), she has consistently rewritten what creative leadership looks like in Hollywood.From Brooklyn to Broadway: The Joseph Origin Story (04:03): At just 22 years old, Gail and her partner, Susan Rose, produced Joseph and the Amazing Technicolor Dreamcoat. They brought the show to Broadway, earning seven Tony nominations.The Red Dress and the Palisades Fires (15:52): Gail's Tony Awards dress remains in storage due to insurance settlements following the recent Palisades fires that damaged her home.Starting Over in Television (19:30): Gail shares how she received a message on her answering machine about a new venture at HBO. Despite knowing nothing about television, she took the job at the comedy channel that would become Comedy Central.The Buffy Breakthrough at Sandollar (23:56): After reading the Buffy the Vampire Slayer film script, Gail saw it as a perfect TV show. While serving as President of Sandollar, she partnered with Sandy Gallin and Dolly Parton to develop and executive produce the show—launching a cultural phenomenon.The Austin Butler Screen Test for Elvis (28:26): When Baz Luhrmann showed four screen tests, Austin Butler's was last. The film would earn Gail an Academy Award nomination for Best Picture.From Regency Television to Running Fox (33:49): After producing Malcolm in the Middle, Roswell, and The Bernie Mac Show at Regency Television, Gail received a call from Peter Chernin asking her to run Fox Entertainment.The Paramount Years (40:28): Hired to run Paramount Pictures, MTV Films, and Nickelodeon Films, Gail faced some resistance. She secured the Star Trek film rights back from CBS with just 18 months to put it into production, hiring J.J. Abrams and Damon Lindelof to work fast.Black Swan: The Musical (50:43): After leaving Paramount, Gail launched The Jackal Group. She's now producing the musical adaptation of Black Swan with Darren Aronofsky, Kevin McCollum, and Scott Franklin.Gail Berman's story shows how versatility and the willingness to start over can create a remarkable career. From Broadway to broadcast television to film, she's proven that embracing new challenges leads to extraordinary places.Host: Kevin GoetzGuests: Gail BermanProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer: Gary Forbes (DG Entertainment)For more information about Gail Berman:Wikipedia: https://en.wikipedia.org/wiki/Gail_BermanIMDB: https://www.imdb.com/name/nm0075762/LinkedIn: For more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Topics  Garage gym setups and why home gyms win for hybrid athlete The HYROX Cruise pricing, capacity, and who it is really for bunq banking and whether race day perks are worth switching banks Surf dating and why fitness dating apps struggle to land Gambling partnerships and the risks for a growing sport OnlyFans sponsorship backlash and what the reaction revealed Audience fatigue, teaser culture, and brand trust When a fast growing brand should say no to partners Matt, Cheryl, and Dave dig into the HYROX Cruise rollout, bunq banking partnership, Surf dating app, and gambling sponsorships, questioning who these partnerships are actually for and whether they add value for athletes or simply create noise. The conversation expands into sponsorship fatigue, teaser culture, and the growing tension between growth and trust. The episode closes with a candid discussion about the backlash surrounding an OnlyFans sponsored HYROX athlete, how quickly audiences jump to moral judgments, and what it says about the state of the community. The core question remains whether HYROX is building a meaningful ecosystem or stretching the brand too far. Then Matt is joined by Bryan from House Darling to discuss the first episode of A Knight Of The Seven Kingdoms Guest Links: Ugly Dave | Cheryl Snow | Bryan Darling Listen on Apple or Spotify Support us through The Cup Of Coffee Follow Hybrid Fitness Media on IG    

What if growing your audience did not require constant posting, burnout, or chasing the latest trend?In this episode, Kathi sits down with Cat Griffin, a multi passionate entrepreneur known for building powerful collaborations through bundles, giveaways, and community driven events. Cat shares how she accidentally grew an Instagram account to over 100,000 followers, what that experience taught her, and why collaboration has become the foundation of her business.You will hear an honest conversation about what it really takes to grow an audience sustainably, why perfection slows people down, and how relationships often matter more than algorithms. Cat also breaks down how bundles and collaborations work, how to participate even if you think your audience is too small, and why showing up as yourself is the most important strategy of all.If you want to always be growing your audience without trying to do it alone, this episode will give you both clarity and encouragement.Grab your free resource here- https://www.catgets.social/f/how-to-be-a-collaboration-rocstarSupport the show

On today's episode we're breaking down one of the biggest mistakes new coaches make in lead generation.Go from being the business coach whose content isn't landing and dry DMs to prospective clients reaching out to do business with you.----If you're a purpose-driven business coach who wants more leads and high-ticket clients without posting on social media every day, book a free discovery call to see if launching a client-acquisition podcast is right for your business.Click here to book your discovery call now.

Why it's not about being born a great communicator, but becoming one.The greatest communicators aren't always great from the start. As Lerone Martin knows, even the great Martin Luther King Jr. had to practice before he could persuade.Martin is the Martin Luther King Jr. Centennial Professor at Stanford, and as director of the King Research and Education Institute, he has spent years studying how King developed his brilliant communication that continues to captivate audiences to this day. “This is a skill that Martin developed over years,” Martin says. “There are stories of him practicing in the mirror... And I think it speaks to us about how we can develop this skill over time.”In this episode of Think Fast, Talk Smart, Martin and host Matt Abrahams unpack the techniques behind King's legendary speeches, from the musicality of his voice to his use of repetition and narrative structure. Whether you're preparing a speech or building conversation skills, Martin highlights King's example to show that great communication isn't always born — it's built.To listen to the extended Deep Thinks version of this episode, please visit FasterSmarter.io/premium.Episode Reference Links:Lerone MartinEp.192 Quick Thinks: How to Supersize Your Stories Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:50) - Why MLK Was So Compelling (04:17) - MLK's Early Speaking Struggles (05:49) - How MLK Practiced and Improved (06:44) - Favorite MLK Speech (07:58) - “I Have A Dream” and Prepared Spontaneity (10:03) - MLK's Core Techniques (13:01) - Repetition, Rhythm, and Momentum (15:30) - Conviction vs. Performative Messaging (19:00) - The Final Three Questions (23:35) - Conclusion ********This episode is sponsored by Grammarly. Let Grammarly take the busywork off your plate so you can focus on high-impact work. Download Grammarly for free today Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.

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We are one year into Trump's second term. And it feels like so much has happened – more than the human mind, or the country, can absorb. But how much has Trump really accomplished? What policies have changed the country in a way that will last?My guest Yuval Levin is one of the smartest thinkers on the right, and his verdict is: not that much. “There's an important story to tell about the absence of action in the past year, too,” he tells me.Levin is the director of social, cultural and constitutional studies at the American Enterprise Institute, the founder and editor of National Affairs and the author of several books on policy and political theory, including “American Covenant: How the Constitution Unified Our Nation – and Could Again.”Mentioned:ChartsBuckley by Sam TanenhausBook Recommendations:Insecure Majorities by Frances E. LeeMaking the Presidency by Lindsay M. ChervinskyLast Branch Standing by Sarah IsgurThoughts? Guest suggestions? Email us at ezrakleinshow@nytimes.com.You can find transcripts (posted midday) and more episodes of “The Ezra Klein Show” at nytimes.com/ezra-klein-podcast, and you can find Ezra on Twitter @ezraklein. Book recommendations from all our guests are listed at https://www.nytimes.com/article/ezra-klein-show-book-recs.This episode of “The Ezra Klein Show” was produced by Rollin Hu. Fact-checking by Michelle Harris, with Kate Sinclair. Our senior engineer is Jeff Geld, with additional mixing by Aman Sahota. Our executive producer is Claire Gordon. The show's production team also includes Marie Cascione, Annie Galvin, Kristin Lin, Emma Kehlbeck, Jack McCordick, Marina King and Jan Kobal. Original music by Pat McCusker. Audience strategy by Kristina Samulewski and Shannon Busta. The director of New York Times Opinion Audio is Annie-Rose Strasser. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cathy Yoder. SUMMARY OF THE INTERVIEW (CATHY YODER x RUSHION McDONALD) In this Money Making Conversations Masterclass episode, Rushion McDonald interviews Cathy Yoder, known as the Queen of Air Fryers—a mother of eight whose air‑fryer passion turned into a thriving social‑media‑driven business. Cathy explains how she learned to master air fryers, built a YouTube channel with massive growth, developed ebooks and cookbooks, and built a business through authenticity and service-oriented content. The conversation blends cooking education, digital‑branding lessons, entrepreneurship, and personal purpose. PURPOSE OF THE INTERVIEW 1. Educate Viewers About Air Fryers Cathy breaks down what an air fryer is, how it works, how to choose one, and common mistakes. 2. Highlight How Social Media Can Build a Business Rushion explores how she grew from a blogger to a YouTube creator with hundreds of thousands of followers and multiple revenue streams. 3. Inspire Entrepreneurs to Pursue Authentic Branding Cathy’s journey shows how consistency, authenticity, and audience connection can turn a simple idea into a successful brand. 4. Illustrate the Emotional Impact of Serving an Audience Her stories of widowers, overwhelmed parents, and new cooks show how content can genuinely empower people. KEY TAKEAWAYS 1. Air Fryers Are Mini Convection Ovens They cook faster, often require no preheat, and can grill, bake, roast, and more—but not everything (like wet batters or funnel cakes). 2. All Air Fryers Are Not Equal Cathy stresses choosing 6‑quart, ~1700‑watt models and avoiding units that are too small or underpowered. Size and wattage matter more than brand. 3. Her Content Strategy Was Data‑Driven Initial uploads in various recipe categories revealed that air‑fryer recipes consistently outperformed, so she went all‑in on that niche. 4. YouTube Growth Takes Time Her first monetization check was $1.36, rising to $146, then $300, then to $8,000–$9,000/month by the time she reached 100,000 subscribers. 5. She Generates Multiple Revenue Streams YouTube AdSense Amazon affiliate links E‑books (first launch made $15,000 in a weekend) Physical cookbooks (first batch of 500 sold out immediately) 6. Authenticity Builds Trust She films mistakes, includes her kids’ real reactions (including spitting out bad food), and refuses to promote products she doesn’t believe in. 7. Listen to Your Audience Comments guided her content direction (like dropping background music, creating cookbooks, responding to questions). Audience feedback = brand refinement. 8. Digital Marketing Tip: Serve People, Not Algorithms She emphasizes helping overwhelmed home cooks first—consistent service leads to trust, community, and natural growth. 9. Emotional Impact Matters Her biggest motivators are heartfelt messages, especially widowers learning to cook for the first time because of her tutorials. NOTABLE QUOTES FROM THE INTERVIEW On Air Fryers & Cooking “All air fryers are not created equal.” “If you can grill it or bake it, you can usually air‑fry it.” “Buying too small can make you come back and want to upgrade—now you’re wasting money.” On Starting Her Channel “My first check was $1.36… that’s a lot of work for $1.36.” “I believed I was filling a gap… there wasn’t enough good content.” On Content Strategy “They need to know within the first three seconds that you’re going to deliver on your promise.” “In the beginning, you just need to start publishing some crappy videos.” (On practicing, learning, and improving) On Authenticity “I will only share what I can authentically stand behind.” “If I make mistakes, I show them.” On Impact “If I was in a room with 10,000 people, that’s still a lot of impact.” (Perspective on viewer counts) “What matters is that person who felt hopeless now feels empowered.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cathy Yoder. SUMMARY OF THE INTERVIEW (CATHY YODER x RUSHION McDONALD) In this Money Making Conversations Masterclass episode, Rushion McDonald interviews Cathy Yoder, known as the Queen of Air Fryers—a mother of eight whose air‑fryer passion turned into a thriving social‑media‑driven business. Cathy explains how she learned to master air fryers, built a YouTube channel with massive growth, developed ebooks and cookbooks, and built a business through authenticity and service-oriented content. The conversation blends cooking education, digital‑branding lessons, entrepreneurship, and personal purpose. PURPOSE OF THE INTERVIEW 1. Educate Viewers About Air Fryers Cathy breaks down what an air fryer is, how it works, how to choose one, and common mistakes. 2. Highlight How Social Media Can Build a Business Rushion explores how she grew from a blogger to a YouTube creator with hundreds of thousands of followers and multiple revenue streams. 3. Inspire Entrepreneurs to Pursue Authentic Branding Cathy’s journey shows how consistency, authenticity, and audience connection can turn a simple idea into a successful brand. 4. Illustrate the Emotional Impact of Serving an Audience Her stories of widowers, overwhelmed parents, and new cooks show how content can genuinely empower people. KEY TAKEAWAYS 1. Air Fryers Are Mini Convection Ovens They cook faster, often require no preheat, and can grill, bake, roast, and more—but not everything (like wet batters or funnel cakes). 2. All Air Fryers Are Not Equal Cathy stresses choosing 6‑quart, ~1700‑watt models and avoiding units that are too small or underpowered. Size and wattage matter more than brand. 3. Her Content Strategy Was Data‑Driven Initial uploads in various recipe categories revealed that air‑fryer recipes consistently outperformed, so she went all‑in on that niche. 4. YouTube Growth Takes Time Her first monetization check was $1.36, rising to $146, then $300, then to $8,000–$9,000/month by the time she reached 100,000 subscribers. 5. She Generates Multiple Revenue Streams YouTube AdSense Amazon affiliate links E‑books (first launch made $15,000 in a weekend) Physical cookbooks (first batch of 500 sold out immediately) 6. Authenticity Builds Trust She films mistakes, includes her kids’ real reactions (including spitting out bad food), and refuses to promote products she doesn’t believe in. 7. Listen to Your Audience Comments guided her content direction (like dropping background music, creating cookbooks, responding to questions). Audience feedback = brand refinement. 8. Digital Marketing Tip: Serve People, Not Algorithms She emphasizes helping overwhelmed home cooks first—consistent service leads to trust, community, and natural growth. 9. Emotional Impact Matters Her biggest motivators are heartfelt messages, especially widowers learning to cook for the first time because of her tutorials. NOTABLE QUOTES FROM THE INTERVIEW On Air Fryers & Cooking “All air fryers are not created equal.” “If you can grill it or bake it, you can usually air‑fry it.” “Buying too small can make you come back and want to upgrade—now you’re wasting money.” On Starting Her Channel “My first check was $1.36… that’s a lot of work for $1.36.” “I believed I was filling a gap… there wasn’t enough good content.” On Content Strategy “They need to know within the first three seconds that you’re going to deliver on your promise.” “In the beginning, you just need to start publishing some crappy videos.” (On practicing, learning, and improving) On Authenticity “I will only share what I can authentically stand behind.” “If I make mistakes, I show them.” On Impact “If I was in a room with 10,000 people, that’s still a lot of impact.” (Perspective on viewer counts) “What matters is that person who felt hopeless now feels empowered.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

State Representative James Talarico of Texas might have been our most requested guest last year. And he seemed to come out of nowhere.Talarico started breaking through with viral videos on TikTok and Instagram. And in those videos, he didn't sound like your typical Democrat. He's forthrightly Christian, quoting Scripture to defend progressive positions and challenging Christian nationalism on Christian grounds. And he is now running for Senate in Texas — in a primary field that includes U.S. Representative Jasmine Crockett — in what will be one of the most important Senate races this year.So I wanted to have Talarico on the show to talk about his faith, his politics and the way those two have come together in this attentional moment. Because he's clearly saying things that people are hungry to hear.Mentioned:The Sabbath by Rabbi Heschel“#2352 James Talarico”, The Joe Rogan ExperienceCommon Sense by Thomas PaineBook Recommendations:Lonesome Dove by Larry McMurtryJesus and the Disinherited by Howard ThurmanThe Upswing by Robert D. Putnam and Shaylyn Romney GarrettThoughts? Guest suggestions? Email us at ezrakleinshow@nytimes.com.You can find transcripts (posted midday) and more episodes of “The Ezra Klein Show” at nytimes.com/ezra-klein-podcast, and you can find Ezra on Twitter @ezraklein. Book recommendations from all our guests are listed at https://www.nytimes.com/article/ezra-klein-show-book-recs.This episode of “The Ezra Klein Show” was produced by Marie Cascione. Fact-checking by Kate Sinclair and Mary Marge Locker. Our senior engineer is Jeff Geld, with additional mixing by Aman Sahota. Our executive producer is Claire Gordon. The show's production team also includes Annie Galvin, Rollin Hu, Kristin Lin, Emma Kehlbeck, Michelle Harris, Jack McCordick, Marina King and Jan Kobal. Original music by Pat McCusker. Audience strategy by Kristina Samulewski and Shannon Busta. The director of New York Times Opinion Audio is Annie-Rose Strasser. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.