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Today we are spotlighting Serein Wu of Behind The Beauty. Behind the Beauty is a weekly podcast series hosted by Serein Wu. Each week, she takes a behind the scenes look inside the world of beauty and fashion, by talking directly to the brands and industry professionals. This episode is powered by Refill Fuel, https://www.refillfuel.com/ (use promo code “wearelatech”) a concierge gas service that helps you and your employees save time and money through wholesale gas prices and on site fuel delivery. Connect with us at wearelatech.com/podcast and tweet @WeAreLATech and @EspreeDevora. What is your ask from the community? Can someone who understands SEO find a way to teach Non-SEO specialists about the fundamentals and how you can use it to improve various channels. http://sereinwu.com/ https://twitter.com/wearelatech https://twitter.com/espreedevora
James Hopkins is a Co-founder of the Atlas App Store, an early stage Google Play alternative. He studied economics at CU Boulder, and worked at two startups - a health tablet company, and energy retrofit company - before deciding to start his own venture. Show notes at http://hellotechpros.com/james-hopkins/ What You Will Learn From This Episode App Search engines can't find products via their underlying functions. Only apps with the largest budget get top results, but what you can do about that. Why it's easy to develop apps, but not to get exposure. Why you should be focusing on developing localized apps. The basics of app store submission forms. Non-SEO tactics for app adoption. Resources Mentioned HTP-216: How to Overcome to Cycle of Meh — Patrick Vlaskovits Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb