Podcasts about red hot copy

Lorrie Morgan is the owner of Red Hot Copy, and the genius behind many high converting offers. A former Hollywood actress, she has a unique perspective on copywriting psychology that's enabled her to rise to the top of the industry, with high demand for her services. In this episode, she reveals the secrets behind her shift from the sets of shows like Baywatch to the biggest copywriting seminars and projects in the world.

You Don’t Have to Be a Professional Copywriter to Produce Good Copy (and YES, You DO Need Good Copy for Your Biz!). In this episode, Michele interviews Lorrie Morgan, founder of Red Hot Copy and renowned creator of the She Factor. She writes for women entrepreneurs who are trying to reach their female Tarket (target market –a term she dubbed and has been well-received in the copywriting world). Here, Lorrie shares her very personal story around her money values, and what she did to turn things around so that she is now living her dream life, on all accounts. In this episode, you learn: The difference between male- and female-driven copy (and the power of the latter). How to define your own values (rather than living by everyone else’s). What it means to live within your means (and how to accomplish doing so). How to change your money story based on what you want (and how to recognize what you want, in the first place!). A super-effective secret that will get you exceptional copy without the high price tag. And so much more. Lorrie also talks about the importance of having clear, concise copy in your business. Lorrie shares ideas for how to make sure you have it, in yours. (She also shares one secret, guaranteed method of producing excellent copy without going broke that you won’t want to miss!) Digging deep into her money story, Lorrie shares her truly inspiring story of redefining happiness and recognizing what that happiness looked like for her (and what it can look like for you). Now, Lorrie, who has been in the internet marketing industry since it began,  is an expert on creating catchy, effective, honest copywriting material and is passionate about sharing her knowledge with others. To learn more about Lorrie Morgan, go to www.redhotcopy.com and find her on Facebook. To continue this conversation, hop on over to the Love-Based Business Movement Facebook Group, where you can ask your questions and be a part of the conversation to shift our businesses and lives to a foundation of love. And, if this topic resonated with you, you may be interested in Michele PW’s book, “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers, here.

Lorrie Morgan-Ferrero is an anomaly in the marketing world. She’s considered an industry trailblazer in the world of emotional response copywriting & marketing. And she believes that women naturally make better marketers. Lorrie founded her first company Red Hot Copy (www.RedHotCopy.com) in 1999 an effort to work anywhere, raise her family, and still make a good living. From the moment she discovered the marketing genre, Lorrie was drawn to the edgy, conversational language and the winding persuasive arguments. After studying closely with legends Dan Kennedy, John Carlton, and Gary Halbert, she takes established marketing formulas and adds her own conversational rapport to the mix for proven increases in conversions. Today she’s expanded her repertoire to include other female-centric ventures like the informative blog & podcast site, Red Hot Factor (www.RedHotFactor.com) which is jam-packed with interviews, articles and the latest trends in selling in the 21st Century. Plus she’s globally respected for her emotional response marketing course The She Factor which has trained thousands of business owners since 2006 how to find, catch and keep their share of the female market. Over the years, Lorrie’s left her footprint in the direct response marketing world with many live events and award-winning home study courses. Plus she is the proud author of the original book, The She Factor (soon to be available on Amazon). Join us to discover: Why women make over 85% of the buying decisions yet 91% feel misunderstood by advertisers (Source: The Terry and Sandy Solution) What men are doing wrong when trying to market to women How to reach men as effectively as you reach women in the marketplace Get Lorrie's free gift for Morgana Radio listeners at MorganaRadio.com