Podcast appearances and mentions of dan kennedy

Self-Made MultimillionaireArmand Morin is an Internet marketing expert who has built a multimillion-dollar international business. In 1996, he started with $1.83 in his pocket and no experience. He had grown it into a multi-million dollar international business, which has done business in over 100 countries worldwide.Over the past 25 years, he has built his Internet Marketing empire to the point that he is one of the most well-known Internet Marketers in the world today, teaching everyone from newbies to experts. He leads the exact techniques and strategies he uses daily in his business. His thousands of students have also produced millions of dollars in online revenue.It's not uncommon to see Armand share the stage with other world famous marketers like, Mark Victor Hansen, Robert Allen, Dan Kennedy, Jay Abraham, Alex Mandossian, Joe Polish, Jay Conrad Levinson, Mike Litman, T. Harv Ecker, Les Brown, and many, many more. He is an internationally sought after speaker, trainer and creator of 'Brave The Wave™ Training System'. If you've been on the Internet at all over the past 10 years, you have seen Armand Morin whether you knew it or not. Either by seeing the end result of one of his many products, one of his student's websites, or by simply seeinghis name on hundreds of thousands of websites all over the Internet. Do this. Right now, go to Google and type in “Armand Morin.” Now, go to Yahoo and do the same search. And finally, do the same search on MSN's Bing. Did you notice how many results came up? In total, his name alone is on over 1,500,000 websites. ArmandMorin.com Armand Morin truly believes in the concept of “Success Leaves Traces®” and is sincerely committed to the success of online entrepreneurs.© 2025 All Rights Reserved© 2025 Building Abundant Success!!Join Me on ~ iHeart Radio @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23ba

On today's episode, Dr. Mark Costes sits down with long-time entrepreneur, attorney, and fellow Dan Kennedy disciple Ben Glass for a wide-ranging, inspiring conversation. Ben shares his journey from soccer-playing law student to founder of both Ben Glass Law and Great Legal Marketing. With over 40 years of legal experience—especially in long-term disability claims for high-income professionals—Ben offers powerful insight into why dentists need to understand their disability policies before they ever file a claim.   They explore the major gaps that leave dentists unprotected, why working with a broker who understands your profession is crucial, and how to bulletproof your future if injury or illness ever forces you out of the operatory. From the power of mastermind groups to the enduring effectiveness of long-form copy and direct mail, Ben and Mark bond over their entrepreneurial journeys and shared roots in the Dan Kennedy world. This episode is a goldmine for anyone looking to build a purpose-driven life and practice—while protecting what matters most along the way. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.benglasslaw.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In this episode of The Russell Brunson Show I talk about what happens after you've achieved everything you set out to do and still feel like something's missing. For years, I thought success meant the next funnel, the next product, the next million-dollar launch. But eventually, I realized that making money wasn't what made me happy. What I wanted was to build something that would last… something that would outlive me. That's what sent me down the rabbit hole of legacy… and what led me to rediscover the power of the written word. Books don't fade when the algorithms shift. They keep selling, keep teaching, keep changing people's lives long after we're gone. That's why I started building a 20,000-square-foot library behind ClickFunnels HQ. It's why I flew home with thirty crates of Napoleon Hill's personal manuscripts. And it's why I've spent the last few years turning presentations, newsletters, and even funnels into timeless assets that can live forever. Key Highlights: The story behind my private library project and what it represents for entrepreneurs who are truly “driven.” The wild story of buying Napoleon Hill's personal archive and what it taught me about stewardship, history, and preserving ideas. How rebuilding Dan Kennedy's M.I.F.G.E. revealed a repeatable way to build continuity funnels that pay for themselves from day one. Why Ben Settle's high-ticket print strategy inspired me to create physical books and assets designed to be passed down, not forgotten. How every entrepreneur can turn their knowledge, presentations, and ideas into a printed, high-value offer that stands the test of time. At some point, every entrepreneur faces the same question: what will remain when the launches end and the spotlight fades? This episode is about learning to build for forever. The written word, the frameworks, the teachings… those are the real legacy. If you want to build something that lasts generations, it starts with putting your message into a form that never dies. Because one day, someone else might be reading your words the same way I now read Napoleon Hill's… and that's the real game we're playing!!! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

So you're thinking of entering the world of info marketing, but maybe you're not sure you're prepared? Or perhaps you're not even certain info marketing will work for you in the first place? Don't worry. Dan's got your back. In this incredibly insightful Q&A episode, Dan Kennedy goes solo to address concerns many entrepreneurs have about info marketing (books, courses, seminars, pricing, etc), as well as tackle some of the biggest questions his students have about becoming an information marketer themselves. MagneticMarketing.com NoBSLetter.com

In an era of media consolidation, vanishing local newsrooms, and viral misinformation, the future of trusted journalism is at a crossroads. What happens to a community when its news megaphone splinters—when public media fights for survival, editorial independence is under pressure, and social media algorithms reward outrage over truth? Featuring: Philip Bump, Former National Columnist, The Washington Post, and Author, The Aftermath: The Last Days of the Baby Boom and the Future of Power in America Michelle Everhart-Sullivan, Chief Audience Officer, Signal Ohio Tareya Palmer, Co-Creator, Columbus Can't Wait Podcast The moderator is Mike Thompson, Director of Radio, WOSU Public Media.  This forum was sponsored by WOSU Public Media. The presenting sponsor of the CMC livestream was The Center for Human Kindness at the Columbus Foundation. CMC's livestream partner was The Columbus Dispatch.  This forum was also supported by Downtown Columbus, Inc. and The National Veterans Memorial and Museum. Ready to continue exploring this week's forum topic? The Columbus Metropolitan Library recommends reading What Works in Community News by Ellen Clegg and Dan Kennedy (2024). This forum was recorded before a live audience at The National Veterans Memorial and Museum in Columbus, Ohio on October 22, 2025.  

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- The Transformative Impact of Coaching: How a Success-First Mindset Benefits Everyone In this episode, we explore the rewarding journey of coaching through the eyes of a former college baseball coach and successful business owner. Reflecting on his experiences with former players, clients, and industry leaders like Eric Cressey, Dan Kennedy, and Vince Gabriel, Pat's discussion centers on the profound satisfaction derived from seeing those you coach achieve great success. Learn why fostering genuine relationships, celebrating others' achievements, and maintaining a transformational mindset can lead to personal fulfillment and long-term business success. 00:00 Reflecting on Coaching Success 01:16 Impact of Former Students and Clients 02:05 Challenges in the Fitness Industry 03:36 Healthy Coaching Mindset 04:44 Long-Term Coaching Rewards 06:46 Building a Fulfilling Business 07:32 Concluding Thoughts on Coaching

The pros agree that too many entrepreneurs (both new and experienced) are far too obsessed with new customer acquisition strategies and woefully unconcerned with retaining the customers they already have. Dan Kennedy and Shaun Buck, co-authors of the No B.S. Guide To Maximum Referrals and Customer Retention, get to the root of why it's so difficult for business owners to commit time and energy towards obtaining customer referrals and boosting retention, while also providing their personal list of best practices for improving relationships with current customers so that they stick around longer and happily give more referrals than you ever thought possible. MagneticMarketing.com NoBSLetter.com

If your current business model is barely getting you by, wouldn't you want to make the changes needed to allow your business to grow and thrive? Brian Tracy, expert businessman, author and consultant says he's astounded by how many business owners won't move to improve their models because it's "too risky". The real risk? Making no change and slowly dying out. Dan Kennedy and Brian Tracy discuss the traits and habits all salespeople, business owners and company leaders need to adopt in order to better adapt to shifts in the market, keep their customer base loyal and continue to experience dramatic growth. MagneticMarketing.com NoBSLetter.com

In this episode, I sit down with my good friend Mike Dillard, the man many call “The Godfather of Attraction Marketing.” I first met Mike over 20 years ago when he was in my downline. As an introvert, Mike didn't want to spend his days cold calling or chasing prospects. Instead, he sought a better way—and he found it. Mike began studying direct response legends like Dan Kennedy, running Google AdWords before most people even knew what they were, and building capture pages that would eventually evolve into the online funnels we use today. His groundbreaking work led to the creation of Magnetic Sponsoring, one of the most iconic movements in network marketing and online entrepreneurship. In our conversation, we cover: Mike's entrepreneurial journey from introvert to industry pioneer How attraction marketing was born The resistance he faced from traditionalists in network marketing What every entrepreneur can learn from his success today If you've ever wondered where attraction marketing started—or how to apply it in your own business—this is a must-watch.

How do potential customers decide whether or not they can trust you? Do you and your salespeople know how to control how you're perceived by prospects? If you don't know the answers to these questions, you may be scaring away tons of money without even realizing it. In this episode, Dan Kennedy teams up with sales training wizard Steve Clark to discuss how to expertly implement trust-based marketing into your business in a world that is becoming increasingly distrusting. MagneticMarketing.com NoBSLetter.com

On this episode, the perfect hair and the perfect donor. This episode was hosted by Dan Kennedy. Storytellers: Diavian Walters has a relationship with hair that is shear madness. Lori Gottlieb searches for the perfect donor and the whole package. Podcast # 537 To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

What are the hallmark behaviors of the most successful entrepreneurs? How and where do they invest their time and money? And if they were suddenly stripped of all their money, prospects and customers, what would a successful entrepreneur do first? In this classic interview-style episode, Dan Kennedy provides thorough answers to all these questions AND explains in great detail the five biggest money responsibilities all successful business men and women take special care to follow. No matter how much money you have now (or are hoping to make in the future), these tried-and-true strategies are meant for YOU! MagneticMarketing.com NoBSLetter.com

In this episode of Chef's PSA, André Natera sits down with Travis Petersen (the Nomad Chef) and Dan Kennedy (Pasta Bar, Austin) to explore cannabis cuisine, chef etiquette, and the chef competition circuit. From cannabis-infused dinners and terpenes to the realities of MasterChef and Top Chef, this episode delivers unfiltered insight into modern kitchens.If you're curious about how cannabis is changing dining—or just want real stories from chefs on the grind—this one's for you.⁠Learn more about MarketScale

In the 1980s, before Internet marketing had even really begun, our very special guest today and returning champion was working as a tech writer in the foreign exchange trading department of Bankers Trust in New York. In his new book “How The Web Won,The Inside Story of How a Motley Crew of Outsiders Hijacked the Information Superhighway and Struck a Blow for Human Freedom,” Ken McCarthy writes: “Working with foreign exchange traders taught me an important lesson about the need for speed in business: Windows of opportunity open and close fast. That understanding, combined with my ‘discovery' of the rudiments of direct marketing, has been worth millions to me and a whole lot more to my clients.” That's one of the many powerful lessons from Ken's new book, “How The Web Won.” He's been around Internet marketing longer than anyone else I know–and possibly longer than anyone, period. In 1994, he sponsored the first conference about the business potential of the World Wide Web. With keynote speaker Marc Andreeson, at the time, the 23-year old co-founder of Netscape, an early Internet browser and the first important one. Time magazine pointed out that Ken was the first person to identify the importance and business power of the click-through rate, which today, of course, is the basis of the roughly half-a-trillion-dollars a year Facebook and Google make selling pay per click advertising. In 2002, Ken started an event called The System Seminar, which I attended a few years later myself. Met Frank Kern, Gary Halbert, Harlan Kilstein, and a whole bunch of other people who were, or became, legends in direct marketing. We could spend the rest of the show talking about all of Ken's accomplishments, but I'd rather he tell you about his book, “How The Web Won.” So Ken, welcome, and congrats on your new book! 1. So in 1993, you attended a conference called One BBS CON. I'm not sure from your book if that was the moment that changed your life, since you'd been doing some pretty good pulling rabbits out of hats with direct marketing before then. But could you talk about if that was an inflection point and how what you learned at that conference influenced you going forward? 2. Could you talk about being invited to Dan Kennedy's conference in 1993? I can't imagine a lot of the hard core direct marketers who paid $5000 to be there were all that receptive at that time to what you had to say. Were they? 3. Until 1989, it was forbidden by the U.S. government to use the Internet for commercial purposes. How fast did that change in the 90s, and what were the key moments for that? How did your San Francisco conference fit into all of that? 4. When did Internet marketing as we know it today really start to get traction? 5. What would you say was the big mistake made by many of the companies that went bankrupt in the dot-bomb of 2000 – and how long did it take for the direct marketing way of thinking take to catch on? 6. What prompted you to launchThe System seminar in 2002? 7. Any other key moments between the early days and today, that you'd like to talk about? Ken's book, How The Web Won https://www.amazon.com/dp/B0DM2GN91Q HowtheWebWon.com Get in touch with Ken at: https://kenmccarthy.com Download.

One of the biggest errors anyone in business can make is focusing too intently on hiring "exceptional salespeople" who are somehow able to make sale after sale without burning out AND without much assistance from their superiors. Why is relying too heavily on the skills of the salesperson such a big mistake, and what must business owners do instead? Dan Kennedy answers these questions and more as he teaches his top students his four-box selling system that provides a more thorough approach to selling - A system that takes ALL factors into account and allows you to maximize selling success. MagneticMarketing.com NoBSLetter.com

You might have the best offer out there, but if you can't gain the attention of your prospects long enough for them to take note, you'll fail before you can even get started. In a world that's saturated with ads more than ever before, how can you hope to win anyone's attention? The answers are in this episode... Dan Kennedy and Bill Glazer discuss in depth the 4 major elements of a compelling offer and how you can adjust each one to make your offer so irresistible, prospects are forced to stop what they're doing and pay attention. Make sure to take notes and use it as a checklist for your offers going forward! MagneticMarketing.com NoBSLetter.com

The annual “security summer camp” that is made up of the Black Hat and DefCon conferences is just past and the security analyst team, Scott Crawford, Dan Kennedy, Justin Lam and Mark Ehr, join host Eric Hanselman to examine what they saw and discuss the implications. Despite the heat of a Las Vegas summer, it's become bigger than the two main conferences, with a number of side events, like B-Sides, there's a lot going on. AI conversations are evolving and maturing. We've mostly moved beyond blaming user foibles for breaches, but AI is expanding the attack surface with new and more complex tactics for user manipulation. AI is lowering the barriers for attackers. The days of script kiddies have morphed into Claude Code-fueled attack development. The larger question is how security vendors are responding to AI risks. Claims that tier 1 security analysts should start looking for another job just seem irresponsible in the current environment. AI augmentation can reduce toil and digest the masses of events that security teams struggle to deal with today. At the same time, AI is scaling attack volumes. It's the constant hegemony that's always played out at the core of security. More S&P Global Content: RSAC Conference 2025: Breaking records at the threshold of uncertainty AI for security: Agentic AI will be a focus for security operations in 2025 Next in Tech | Ep. 215: RSA Conference Preview Deep Pocket Inspection: RSAC Innovation Sandbox Retrospective & Perspective Next in Tech | Ep. 227: Managed Security Services Next in Tech | Ep. 225: Security for MCP For S&P Global Subscribers: Use of GenAI security solutions has spiked, continued uptake projected – Highlights from VotE: Information Security Infosec spending projected to rise 27% on average in 2025 – Highlights from VotE: Information Security CNAPP in focus after large infosec acquisition – Highlights from VotE: Information Security Data Insight: Data security market to top $26B in 2029 Data Security Market Monitor & Forecast CNAPP matures into full-spectrum security solution Credits: Host/Author: Eric Hanselman Guests: Scott Crawford, Dan Kennedy, Justin Lam, Mark Ehr Producer/Editor: Adam Kovalsky Published With Assistance From: Sophie Carr, Feranmi Adeoshun, Kyra Smith

 Mastering High-Ticket Sales with AI and AutomationIn this episode of Breakthrough Walls, I, had the pleasure of being a guest on Ken Wall's Podcast. Key Highlights:Introduction to AI and Automation:I shared my transformative experience with AI, particularly ChatGPT, and how it revolutionized my approach to business. I discussed integrating old-school sales techniques with new-school automation and AI to create a powerful business strategy.The Importance of Follow-Up:We delved into the critical importance of follow-up in business. I emphasized that many business owners leave significant money on the table by not having a robust follow-up system. I shared insights on how consistent follow-up can dramatically increase conversion rates.Dream 100 Strategy:I explained the Dream 100 strategy, a concept I learned from Russell Brunson. This involves identifying and building relationships with the top 100 people or companies that can significantly impact your business. I shared my personal journey of how he applied this strategy to form valuable partnerships.Marketing to the Affluent:We discussed Dan Kennedy's book, "Marketing to the Affluent," and how it has influenced my approach to business. In challenging economic times, focusing on the top 5% who are less affected by economic downturns can be a game-changer.High Ticket Offers:I talked about the power of high-ticket offers and how they can transform a business. I shared my experiences working with top entrepreneurs like Russell Brunson and Eileen Wilder, and how they have successfully implemented high-ticket offers in their businesses.AI in Business:The conversation also touched on the role of AI in modern business. I shared how I uses AI to enhance customer interactions and improve follow-up processes, leading to higher conversion rates and better customer satisfaction.The fastest way to launch a high-ticket offer that sells like crazy? Find it here:www.converthighticket.com/supernovaASK THIS EPISODE ANYTHINGTIME STAMPS00:00:00 - Introduction and Chat GPT Impact00:00:41 - Welcome to Roots to Riches00:01:02 - Introduction to Breakthrough Walls00:01:15 - Justin Benton's Return00:02:17 - COVID's Impact on Business00:02:55 - Audience Engagement and Jeffrey Gittomer00:03:54 - Business Owners Leaving Money on the Table00:05:25 - The Importance of Follow-Up00:07:02 - AI Revolution in Business00:09:06 - Navigating the Current Economy00:11:06 - Marketing to the Affluent00:13:02 - Dream 100 List00:15:08 - Eileen Wilder's Success Story00:19:32 - Hollywood Hills Auction and Russell Brunson00:26:11 - Principles for Business Success00:28:08 - Funnel Hacking and High-Ticket Offers00:32:53 - Embracing AI in Business00:34:08 - Chat GPT and Mastermind Training00:36:05 - Masterclass and High-Ticket Offers00:38:53 - Importance of High-Ticket Offers00:43:02 - Closing Remarks and Call to Action Thank you for tuning in to the Miracle Plant Podcast. Remember, our mission is to heal the world with the power of this miracle plant. Join us next time for more inspiring stories and insights into the world of cannabis. Produced by PodConx 101cbd - https://101cbd.org/Email Justin Benton - jbenton@101cbd.orgGet a free consultation - askjanet.orgKaneh Bosm Connection - https://youtube.com/@kanehbosmconnection

Is it really possible to forecast the economic climate? Is it all unknowable chaos? Or is there a discernable pattern? And if there is a pattern, how can we figure it out? Best-selling author and financial editor Harry Dent Jr. says he already has. Speaking with Dan Kennedy and his Diamond members, Harry explains the four-season cycle he's used in combination with demographics to provide huge insights on what's to come. MagneticMarketing.com NoBSLetter.com

Before Dave Dee was one of the top names at GKIC, he was a struggling entertainer trying to figure out how to get more gigs. Then he discovered Dan Kennedy… and everything changed. In this episode, we dive into Dave's wild journey from mentalist to CMO, his $330K breakout session that shocked the room, and the real reason most webinars fail before they even start. If you sell anything using presentations, this one's packed with hard-earned insights and zero fluff. You'll walk away seeing the art of selling through a whole new lens.  

Before Dave Dee was one of the top names at GKIC, he was a struggling entertainer trying to figure out how to get more gigs. Then he discovered Dan Kennedy… and everything changed. In this episode, we dive into Dave's wild journey from mentalist to CMO, his $330K breakout session that shocked the room, and the real reason most webinars fail before they even start. If you sell anything using presentations, this one's packed with hard-earned insights and zero fluff. You'll walk away seeing the art of selling through a whole new lens.  

What if the secret to skyrocketing your sales had nothing to do with tactics and everything to do with trust?  In this episode, Kevin Thompson sits down with Ari Galper, the world's number one authority on trust-based selling and founder of the Unlock The Game methodology. Ari shares a powerful, real-life story of betrayal during a sales meeting that transformed his approach and led to the creation of a heart-centered sales movement focused on trust, not pressure. For over 20 years, Ari has helped coaches, consultants, and entrepreneurs eliminate rejection and stop chasing prospects by building trust from the very first conversation.  Ari is the author of seven best-selling books and a recognized thought leader featured in CEO Magazine, Forbes, Inc., and Financial Advisor Magazine. He is also the CEO and founder of AriAI, a 24/7 trust-based selling growth partner that acts as a “third brain” in your business, embedding trust into every conversation and decision. In this episode, Ari also honors his son Toby, who has Down Syndrome, as the inspiration behind his heart-first philosophy that's reshaping how business is done.   [00:00 - 02:30] The Origin Story: From Betrayal to Breakthrough • Ari recounts a sales call 20 years ago where, after accidentally hitting mute, he overheard prospects say, “Keep using him for more info, then buy cheaper.” • This moment exposed a fundamental dysfunction in selling and launched his mission to transform the sales process into one focused on truth and trust. [02:31 - 06:30] What Trust-Based Selling Means • Ari describes creating Unlock The Game, a trust-based selling approach that flipped traditional sales on its head. • Explains why ghosting happens, not because of the solution but because people don't trust your process. • Highlights that chasing prospects is a symptom of lacking trust. [06:31 - 12:00] Language That Builds Trust, Not Pressure • Why you should never use the word “follow-up.” • Replace it with, “Do you have any feedback on our last conversation?” • Shows how language either pressures people or invites the truth, changing the entire dynamic of the relationship. [12:01 - 18:30] Shifting from Pitching to Diagnosing • Ari unpacks his Doctor Framework, telling you to stop rapport-building chatter and start by exploring their problems deeply. • Offers questions like, “How long has this been a concern for you?” and “What have you done so far to address this?” • Emphasizes that trust is built when they feel truly understood, not when you start prescribing solutions. [18:31 - 24:30] Real Results: Why Trust Works • Ari shares examples from clients in high-ticket, long sales cycle industries who stopped chasing and started closing quickly. • Explains how leading with trust gets people to say, “How can you help me?” which flips the traditional sales script. [24:31 - 33:48] Honoring Influences and Lessons from Toby • Ari honors Dan Kennedy and Perry Marshall for shaping his understanding of marketing and systems. • Opens up about his son Toby, who has Down Syndrome, and how Toby taught him to be present, love without agenda, and lead with empathy. • “People don't want your pitch. They want to know if they can trust you.” Key Quotes “The goal is not the sale. The goal is the truth.” — Ari Galper “People don't ghost you because of your price. They ghost you because they don't trust you.” — Ari Galper “Stop delivering value before you're paid. Stop selling. Start listening.” — Ari Galper Connect with Ari Galper Free Book: www.thetrustbook.comWebsite: www.unlockthegame.comLinkedIn: linkedin.com/in/arigalper Facebook: facebook.com/arigalper   Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on: Apple Podcasts Spotify iHeart Radio Stitcher

In this insightful ABCI Book Club session, our team dives deep into No B.S. Marketing to the Affluent by Dan Kennedy — a timeless classic that's more relevant than ever in today's shifting economy. With team members and aviation professionals from around the world, we discuss what it really takes to market to high-net-worth [...]

In this episode of The Russell Brunson Show, I dive into one of my favorite lost books of marketing: Showmanship in Business by Kenneth Goode and Zenon Kaufman. It's out of print, almost impossible to find, and yet it's filled with some of the most powerful principles I've ever studied when it comes to getting attention and making your message stick. This book was endorsed by Dale Carnegie and breaks down how to turn your product, offer, or brand into something truly memorable. I walk through the four pillars the authors teach, and how I've used these exact ideas in my own business to boost show-up rates, get people to share what I'm doing, and create real moments that matter. Key Highlights: The four pillars of business showmanship: Attract, Emphasize, Emotionalize, and Create Action How Tim Shields created theatrical experiences to sell photography training online The story of my “Dan Kennedy pilgrimage” and why it changed everything for one of our webinars Why a good message alone isn't enough… You need a performance around it How adding intention and drama can 10x the impact of your marketing, even without a big budget This book is a reminder that people don't just buy offers, they buy experiences. The best marketers aren't just teachers… They're performers. And when you wrap your content in a little showmanship, everything changes. If you've ever felt like your message is getting lost in the noise, this episode will show you how to make it unforgettable. Get Russell's book notes here: ⁠⁠⁠http://russellbrunson.com/notes ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

When choosing a market, are you aiming for the broadest group possible? Or are you trying to target a very specific segment of the market? Which strategy is more effective? Dan Kennedy has some opinions... In part one of this two-part episode, Dan discusses the 10 most important pieces of criteria to consider when determining whether the market you've selected is spot on for your business. Come back next week for part two where Dan breaks down the key specifics between simple marketing and expert targeting! MagneticMarketing.com NoBSLetter.com

Nick Loise is the Founder and Chief Sales Officer of Sales Performance Team, a company dedicated to helping small and midsize businesses enhance their sales leadership, processes, and systems. With a background as a salesperson, sales leader, entrepreneur, marketing executive, and President's Club winner, he brings a wealth of experience to his clients. Nick has authored and co-authored several books on sales and marketing, including Moving the Sales Needle in Your Business and The Ultimate Guide to Managing Your Sales Team. He is also a sought-after speaker who has shared the stage with industry leaders such as Dan Kennedy, Russell Brunson, and Barbara Corcoran. In this episode… Many businesses struggle with low sales conversion rates despite having a steady stream of leads. Sales teams often lack structured processes, fail to properly follow up, and lose opportunities due to ineffective recruiting and inadequate onboarding. How can companies create scalable sales systems, hire the right people, and consistently close deals? Nick Loise, an expert in building high-performing sales teams and developing sales systems, provides actionable strategies to overcome these challenges. He emphasizes the importance of building proven, repeatable sales processes rather than relying on individual salesperson styles. He highlights key tools like CRMs, follow-up automation, and AI-driven pipeline analysis to streamline operations. Nick also stresses that active listening is a critical, often overlooked skill in sales, and he recommends using flowcharts instead of rigid scripts to guide sales calls. He shares proven methods for recruiting top sales talent using direct response techniques and detailed screening processes to avoid costly hiring mistakes. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Nick Loise, Founder of Sales Performance Team, about building effective sales teams and systems. Nick shares insights on sales process design, sales team recruiting, and using technology to improve pipeline management. He also discusses active listening, overcoming constraints in the sales cycle, and the differences between selling and closing.

Napoleon Hill was fundamentally BROKE in the latter end of his life? HOW? Dan Kennedy says Hill's situation isn't actually that unheard of - Dan knows a lot of people who have a lot of income, but no real lasting wealth. Again this begs the question: HOW?? If you want to make sure you're attracting as much wealth as humanly possible, there's a few common yet terribly false ideas about money you're going to have to get rid of TODAY. In this episode Dan covers the major myths entrepreneurs believe about money and the attitudes towards money you need to adopt in order to achieve massive gains... and real wealth. MagneticMarketing.com NoBSLetter.com

It's the 300th episode of Disruptive CEO Nation, and Allison Summers is flipping the script! Join her as she's interviewed by Seth Greene, CEO of Market Domination LLC, for a special celebration filled with powerful leadership insights, behind-the-scenes stories, and a look at the incredible journey that led to this milestone. You won't want to miss this!   Together, they revisit the journey that led to this milestone and share invaluable insights on leadership, business growth, and the power of storytelling. With deep reflections on her evolving mission and what it truly means to be a disruptive CEO, Allison reveals how the show has influenced her leadership style and impacted her guests. From breakthrough moments to hidden gems of wisdom, this episode is a testament to the impact of business storytelling and the incredible leaders that shape it.   Here are highlights:   -The Journey to 300 Episodes: Allison reflects on her podcast journey, from initial self-doubt to confidently hosting deep, meaningful conversations with top CEOs and thought leaders across the globe. -The Power of Storytelling: Seth shares how Disruptive CEO Nation has embraced the art of storytelling to build authentic, profitable relationships for listeners, proving that the right message reaches the right ears at the right time. -Leadership Lessons: Allison discusses how her perspective on leadership has evolved through her conversations with innovative leaders, highlighting the importance of adaptability, trust, and fostering culture. -Impactful Guests & Global Business Insights: Allison shares touching stories of inspiring guests from around the world, including female entrepreneurs breaking barriers and global leaders shifting the way business is done. -Advice for Disruptive CEOs: Seth and Allison dive into what it takes to be a disruptive CEO, with Allison stressing the importance of resilience, self-awareness, and staying true to your mission in business.   Features:   Seth Greene is Chief Executive Officer at Market Domination, one of the fastest growing privately held marketing firms. Seth is the only person to be nominated 3 years in a row for Dan Kennedy's prestigious Marketer of the Year award. He is the author of the Ultimate Podcast Book, how to grow your business with a podcast.   https://www.marketdominationllc.com/   A note from the producer:   Shout out to you, the listeners, and to Allison! Allison, your weekly stories are so inspiring and I am so happy to be here celebrating 300 episodes with you. This milestone is truly an accomplishment. So excited to see the next one!   Connect with Allison: Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web, and it is ranked the number 6 CEO podcast to listen to in 2025! https://podcasts.feedspot.com/ceo_podcasts/ LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: https://www.disruptiveceonation.com/    #CEO #leadership #startup #founder #business #businesspodcast  Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to make sure you're always top of mind when it comes to your current customers as well as your prospects? Turns out there's a strategy you can use in your marketing now AND forever that keeps YOUR business a topic of conversation amongst your dream customers. Tune in to hear Dan Kennedy reveal this strategy and provide priceless guidance in answer to some of his students' toughest questions! MagneticMarketing.com NoBSLetter.com

Scott Hansen joins Dustin Burleson on The Burleson Box to share his journey from growing a family orthodontic practice to building LeadSigma, a CRM and AI platform transforming how dental and orthodontic practices manage new patient leads. Together, they explore what most practices miss when it comes to follow-up, why “boring” tasks like answering the phone matter more than ever, and how smart automation is unlocking a new era of growth and efficiency.What You'll Learn in This Episode:How Scott tripled his mom's orthodontic practice and sold to Smile DoctorsThe origin story of OrthoChats and how it became Professional Chats Why most CRMs don't work for dental and ortho teams—and how LeadSigma is differentThe key metrics that indicate your practice is leaking new patient leadsHow AI voice agents can answer phones, schedule appointments, and never miss a leadWhy fast follow-up (within seconds, not minutes) boosts conversion rates by over 30%What the best practices are doing to build a Per Se-level patient experienceWhy focusing on “boring but essential” systems is the path to real, scalable growthResources & Mentions:LeadSigma.comUnreasonable Hospitality by Will GuidaraLevel the Curve by Oliver Gelles and Dr. Jamie ReynoldsRuby ReceptionistPer SeShoutouts to Jay Geier, Dan Kennedy, John Carlton, and OrthoFiConnect with Scott Hansen:LeadSigma.com — Learn more and schedule a demoLinkedIn: Scott HansenConnect with Dustin Burleson:BurlesonSeminars.comInstagram: @dustinburlesonseminars Subscribe & Review:If you enjoyed this episode, please leave a review and subscribe to The Burleson Box on Apple Podcasts, Spotify, or wherever you listen. Your support helps us bring powerful conversations like this to more listeners in healthcare leadership. ***The Burleson Box is brought to you by Stax Payments:Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance.
Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.Click Below to Lear More Today:StaxPayments.com/burleson-seminars*** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.burlesonseminars.com

In this candid episode, Jared shares how his electric violin act was banned from GigSalad—and why that may have been a blessing in disguise. He explores the danger of relying on a single lead source (hello, Dan Kennedy's “most dangerous number is one” rule), and walks through the power of diversification, especially through preferred vendor lists. If you've ever felt too dependent on one gig platform, this episode is your wake-up call—and your roadmap to building a more stable, sustainable gigging career.

When your customers/prospects receive a piece of direct mail from you, do they really feel like you're speaking directly to them? Or do they feel like they're being sent the exact same junk mail as thousands of others? Bill Glazer teaches exactly how he and Dan Kennedy personalize and segment their sales letter messaging by walking step-by-step through their very own direct mail campaigns. Get a behind the scenes look on how Dan is able to attract MASSIVE crowds to his live events every year! MagneticMarketing.com NoBSLetter.com

Building Unstoppable Authority: The Four-Step FormulaIn this episode of The Daily Mastermind, George Wright III delves deeper into the concept of authority marketing, providing a comprehensive four-step formula to help entrepreneurs and business owners build authority and scale their influence. He emphasizes the significance of strategy, authority, technology, and distribution in creating a powerful, credible brand. Wright shares a quote from Dan Kennedy to underscore the value of establishing oneself as a celebrity within their market. The episode concludes with an invitation to listeners to engage, ask questions, and share their progress.00:14 The Importance of Authority Marketing00:57 Checking In: How Are You Doing?01:43 Quote of the Day: Dan Kennedy on Authority03:10 Step 1: Strategy - Building Your Market, Message, and Media Roadmap05:10 Step 2: Authority - Showcasing Your Expertise06:32 Step 3: Technology - Automating and Enhancing Your Efforts08:07 Step 4: Distribution - Promoting Your Content EffectivelyYou have GREATNESS inside you. I BELIEVE in You. Let's Make Today the Day You Unleash Your Potential!George Wright IIICEO, The Daily Mastermind | Evolution X_________________________________________________________P.S. Whenever you're ready, here are ways I can help you…Get to know me:1. Subscribe to The Daily Mastermind Podcast- daily inspiration, motivation, education2. Follow me on social media Facebook | Instagram | Linkedin | TikTok | Youtube3. Get the Prosperity Pillars Poster I Developed over 20 years from my Mentors.Work with me:My mission is to help you Master Your Mind, Money, & Business, and I firmly believe:It's Never Too Late to Create the Life You Were Meant to Live…a LIFESTYLE of Health, Wealth, and Happiness. Here are ways I've been able to help thousands of people over the past 20 years… 4. FREE DOWNLOAD: Download the FREE 12-Day Authority Formula Email Course.5. JOIN THE EVOLUTION: A Private Members Only Mastermind Group that includes Weekly Group CEO Mentoring, Courses, Resources & Live Events. We will Grow Your Authority.6. GET FEATURED: Grow Your Brand and Authority by getting interviewed and featured alongside celebrities and experts in Valiant CEO Magazine online.7. AUTHORITY LAUNCH: Get a Custom Authority Blueprint that will help you to Quickly Grow Massive Authority and Get Seen by Thousands in Less than One Hour using our Proven Formula.

There's a gigantic misconception out there that says asking your clients/customers for referrals is tacky, or the sign of a failing business. The reality is, NOT asking for referrals is the sign of a fearful entrepreneur trying to protect their ego. However you choose to look at it, not asking for referrals is a big mistake. In the opening segment of this classic No B.S. training, Dan Kennedy and Dave Dee set the record straight about what a well-oiled "referral machine" actually looks like, and the immense growth it can generate for your business. MagneticMarketing.com NoBSLetter.com

You know those conversations where you're like, “Wait—why isn't everyone talking about this?” That's exactly how I felt talking to Mike Shu.Mike is the founder of a super successful SEO agency, a digital nomad, and someone who's mastered the art of direct response marketing (aka what actually moves the needle in business). And get this—he doesn't even think most businesses under $1M/year should be doing SEO.In this episode, we talk about:How Mike went from burnout and cold calls to building an agency he lovesThe difference between brand marketing vs. direct response (and when to use each)The secret to making SEO actually work in today's AI-driven worldWhy your offer matters way more than your Instagram contentThe rookie mistakes most entrepreneurs make (he made them too) Action Steps:Study the psychology behind buying decisions (start with Dan Kennedy).Don't obsess over going viral—focus on messaging that speaks to your ideal client's pain points.Build a product so good your clients do the marketing for you. If you're building your brand, selling online, or wondering how to scale smarter—this episode is for you.Connect with me, Hayleigh Hayhurst:Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: https://www.espressopodcastproduction.com/YouTube: https://www.youtube.com/@EspressoPodcastProductionInstagram: https://www.instagram.com/espressopodcastproduction/Music: John Kiernan. www.johnkiernanmusic.comProduced by Espresso Podcast Production:  https://www.espressopodcastproduction.com/Join the Conversation: What did you think of this episode? Share your thoughts and key takeaways with me on social media using the hashtag #EmployeeToBoss. If you enjoyed this episode, please leave a review and share it with your network.

What if your sales pitch isn't the problem but your prospect's belief system? In this masterclass with Russell Brunson, we break down the exact psychology that turns skeptics into buyers—without pressure, gimmicks, or hype. You'll learn how to frame offers that stick, how to shift identity mid-pitch, and why selling is less about tactics and more about emotional transformation. Russell opens up about his competitive edge, his biggest mistakes, and how he went from "feeling dumb" to building ClickFunnels into a $100M+ empire. If you want to increase your close rate, build buyer belief, and understand sales at a subconscious level, don't skip a second of this one. Chapters (00:00) Introduction (00:52) What Drives Russell Brunson (The Chip on His Shoulder) (01:50) From College Wrestling to Business Building (03:07) Competing in the Funnel Game (04:59) Early Funnel Experiments (That Flopped) (07:12) The “New Opportunity” vs. Improvement Pitch (09:38) Selling Belief Instead of Products (12:15) Why Prospects Say “No” (Even If They Want It) (15:03) Identity Framing in Sales (18:44) Creating “Inception” Moments in Pitches (22:35) The Real Reason Funnels Don't Work (26:58) Lessons from Dan Kennedy on Mastery (30:50) Teaching Less, Converting More (36:03) Selling on Stage vs. Webinars (41:10) Russell's Final Advice on Sales Psychology

Marketing expert Seth Greene joins host Bradley Hamner to share powerful strategies for small business owners looking to elevate their operations beyond day-to-day tasks. From his unique journey as a musical theater student turned marketing authority, Seth reveals how direct response marketing principles can transform businesses and why understanding your target market is crucial for sustainable growth.Seth Greene is the founder of Market Domination LLC, a direct response marketing agency he's operated for 18 years. He co-hosts the Sharkpreneur podcast with Kevin from Shark Tank and transformed his own career using Dan Kennedy's marketing principles, going from last-ranked advisor at a Fortune 500 company to top 30 nationwide in just two years.Seth emphasizes that successful marketing starts with a fundamental principle from Dan Kennedy: "The business that can spend the most to acquire a customer wins." This shifts focus from traditional brand building to measurable, direct response marketing that delivers trackable results.Understanding Your Target MarketThe conversation highlights the critical importance of knowing where your audience spends their time. Seth advises business owners to "fish where the fish are" by selecting marketing platforms based on actual audience demographics rather than personal preferences or popular trends.Self-Liquidating Offers (SLOs)One of the most powerful strategies discussed is the concept of getting paid to acquire customers through Self-Liquidating Offers. This approach allows businesses to offset customer acquisition costs while building their customer base.The Trust ChallengeSeth addresses the modern marketing challenge of decreasing consumer trust and longer sales cycles. He stresses the importance of middle-funnel nurturing processes and fixing operational issues before scaling lead generation efforts.Lead Magnets That WorkThe discussion covers creating effective lead magnets that are "useful but incomplete" - providing genuine value while naturally leading prospects toward your paid offerings.Thanks to our sponsors...BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass when you visit www.blueprintos.com!Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we're just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we've got you covered. Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Make sure you mention you heard about us on the Above The Business podcast to get 50% off your one time onboarding fee!

Vance spent 10 years working for the mouse at Walt Disney World in Orlando Florida. He started his career at Disney on the Opening Team of the Yacht & Beach Club Resorts, and progressed through the management ranks as a Night Club Manager at Pleasure Island, Service Trainer aboard the Empress Lily, and on the revitalization team of the Contemporary Resort in the mid-90's. It was at the Contemporary that Vance got his crowning achievement, Designing, Opening and Operating Chef Mickey's, Disney's flagship Character Dining Experience. After leaving Disney, (yes people do leave) he utilized his skills to rescue or improve many of America's companies and government agencies. His clients included Legal Seafoods, Tyson, NASA, Rain Forest Café, Compass Group, The Executive Office of the President of the United States, The Smithsonian and the Kennedy Center for the Performing Arts. Tiring of corporate life, Vance opened his own Bricks & Mortar Business in 2007.  After meteoric growth of his service business, other entrepreneurs began to seek him out for advice and counsel. This spawned his next business, Deliver Service Now!, consulting and coaching other companies on how to create and implement Disney style service and then apply Direct Response   Marketing to profit from it. Vance Morris has shared the stage with many of the premier marketers and service professional in the world; Dan Kennedy, Joe Polish, Bob Brown, Lou Ferrigno, Dean Jackson, Charles Henning, Lee Cockerell, and Meg Crofton. http://wow52ways.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/inspiring-stories--2917948/support.

This is part two of my favorite books list — we'll call it volume 10. Today we're getting straight to it. These are all great books I think you should read. Let's keep it going. Show Notes:  [02:11]#5 No BS Time management for entrepreneurs, written by Dan Kennedy.  [07:36]#6 10x is easier than 2x by Benjamin Hardy and Dan Sullivan.  [14:18]#7 The Four Hour Work Week by Tim Ferriss.  [19:14]#8 Are you smart enough to work at Google? by William Poundstone. [23:10]Recap Next Steps: ---

Before hosting Funnel Hacking Live and leading his own group of Mastermind students, Russell Brunson was making big waves at Dan Kennedy's Super Conferences and across the entrepreneurial landscape as the kid with genius strategies for marketing and selling online. In the final installment of this THREE-part episode, Russell reveals his 5 tried and proven strategies for directing traffic online to your sales funnels. If you're not using all five, you're missing out on massive opportunities for insane growth! Be sure to listen to parts one and two first before diving into part three! MagneticMarketing.com NoBSLetter.com

In this episode of ClickFunnels Radio, cohosts Ben Harris and Chris Cameron welcome Geoff Ketterer, founder of Rev Boost, a sales recruitment agency specializing in high-ticket sales and sales leadership. The conversation delves into Geoff's journey through the world of sales, touching on his early experiences and the foundational lessons he learned from notable figures like Dan Kennedy and insights from Daniel Pink's book, "To Sell is Human." As they explore the nuances of online marketing and sales training, Geoff shares his expertise in one-on-one sales strategies, providing valuable insights for listeners interested in enhancing their sales skills and understanding the sales landscape. Join us for an engaging discussion filled with practical advice and inspiration for aspiring sales professionals. Linkedin: @geoffketterer https://uk.linkedin.com/in/geoffketterer

Every cleaning business owner eventually faces the dreaded moment when they must decide whether to keep struggling with a difficult employee or let them go. This raw, candid conversation dives deep into the realities of employee termination, offering practical wisdom for those agonizing over toxic workplace situations. We have all worked in a toxic environment at one point in our working careers.We also share the precise warning signs that indicate it's time to part ways with staff members – from the employee who consistently gives "underpaid vibes" complaints to those who damage client relationships through poor communication. The unmistakable red flag? There is also a reference to Dan Kennedy, ad copy guru, he has a famous saying for when it's time to part ways with a client's that mis behave. "When you find yourself waking up three mornings in a row thinking about an employee problem. As the saying goes, if they're consuming that much mental space and you're not sleeping together, it's time for them to go."The cornerstone of successful termination is proper documentation. We walk through exactly what this means: starting with verbal warnings (which you must document in your calendar), followed by written documentation, and finally termination if behaviors don't improve. Without this crucial paper trail, you're vulnerable to unemployment claims that can significantly increase your tax burden. Beyond the legal considerations, we explore the human elements of termination – conducting the conversation in a public place rather than your home office, ensuring you have a witness present, providing final payment properly documented as "last and final pay," and maintaining the employee's dignity throughout the process. Your approach during these difficult moments not only protects your business legally but preserves your reputation in the community.Listen for crucial distinctions between handling W-2 employees versus 1099 contractors, state-specific employment laws you must know, and strategies for preventing problem employees from contaminating your entire team culture. Managing staff effectively isn't just about finding great cleaners – it's about creating systems that protect your business when relationships don't work out.This is not the book that mentions the Dan S Kennedy quote, but it is an interesting topic: https://amzn.to/4ld7Owg or here: https://amzn.to/4iKZp1cSend us a text It can be crowed when trying to figure out who you are going to learn from Erica Paynter is the brains behind My Virtual Bookkeeper, a bookkeeping firm for cleaning companies, and the creator of Clean Co. Cash Flow Academy and the Clean Co. Collective. She's on a mission to help cleaning business owners make sense of their numbers without boring them to tears! Erica's all about turning messy books into profit-packed powerhouses. support@myvbk.com Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States. Support the showQuestions? Feel free to reach out!Shannon Miller: cleaningbusinesslife@gmail.com Join my FB Group: https://www.facebook.com/groups/1583362158497744YouTube: https://www.youtube.com/channel/UCIjMz_-9YyiFvNVIgb61iYgSee Shannon's latest courses: www.KleanFreaksUnversity.com

Long before ClickFunnels was founded, "Young Russell Brunson" was taking the entrepreneurial world by storm, teaching both single moms new to business and Dan Kennedy's elite students the secrets to finding their dream customers, building irresistible offers and making a ton of money very quickly. In part one of the THREE-part episode, Russell Brunson covers a few key areas of his vast expertise: Lead generation strategy and the three types of funnels you MUST have if you want your business to thrive online. Come back next week for part two (and part three the week after that!) MagneticMarketing.com NoBSLetter.com

This week, Dan goes back to the basics—because that's where the breakthroughs often live. This might be the single most important episode you listen to, especially if you feel like you've hit a plateau. He lays out the fundamentals of crafting a compelling offer, why most founders avoid doing it, and how your aversion to rejection might be holding you back from growth. Resources Mentioned: Download Dan's Offer Worksheet (https://docs.google.com/document/d/1KeJZIy006b-EijEcXnA2aFuQuhRlACoKkX4p-baY8s4/edit?usp=sharing) $100M Offers by Alex Hormozi (https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/173747574X/ref=sr_1_1_sspa?dib=eyJ2IjoiMSJ9.WferudpATTv2sOO4MGczmtxmW2Pa5ynbJaA1CnNLXmo2q9EsJBSBtlmjGQlP2NUurzmf7rM_RhgyNZ_tdvWeB_dLUC78-SnrCwlDmrPJqZiqoMNZi4-n5YZHg9ptwnpVfu2DvL8XCSjs829vOg7VtJ9qfmlJGK8yxD6NarM13uc4OUgqAFXDNdAWRY733cXG84l56HLe_WB6WczCgkIf48C7Uwo6e9kyFUH6MRUKQhKmziBIjX29td7_n4BsOgZcEWgtHEnsXH4_35z1rb-zI3a8gYVPEFh_vs8TFMu_ROY.tzKMDIY6NUrehnGctwxRplladKrVPGFXoqvTf_rJPBU&dib_tag=se&keywords=100m+offers+alex+hormozi&qid=1746029751&sr=8-1-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&psc=1) The Ultimate Sales Letter by Dan Kennedy (https://www.amazon.com/Ultimate-Sales-Letter-4th-Customers/dp/B07P19G3Q5/ref=sr_1_1?crid=3LBCPUX4R97TN&dib=eyJ2IjoiMSJ9.7tPW5zZqKUD21ytW_EwU1w.IC1Pl_8nl-B0qO-c1XCTr9ohT9iW4zw6OiUZ2I2ZRvI&dib_tag=se&keywords=dan+kennedy+ultimate+sales+letter&qid=1746029799&s=audible&sprefix=dan+kennedy+ultimate+sales+lette%2Caudible%2C139&sr=1-1) CHAPTERS (00:00:00) – The Biggest Lever Under $300K (00:00:29) – Back to Basics: Offers (00:02:07) – Offer vs Product (00:03:57) – Why Founders Avoid Offers (00:07:34) – Testing in the Market (00:08:57) – The Offer Framework (00:13:14) – Iterate and De-Risk (00:16:08) – Final Thoughts & Resources CONNECT Dan “at” tropicalmba dot com Ian “at” tropicalmba dot com LINKS Join the DC Subscribe to the newsletter Follow us on Instagram MORE EPISODES The Roadmap for Turning a Skill Into a $1M Business (https://tropicalmba.com/episodes/7-figure-productized-business) The Unexpected Downsides of Selling Your Business (https://tropicalmba.com/episodes/exit-founders-disappointed) Success Without Sacrifice? (https://tropicalmba.com/episodes/success-without-sacrifice) Shiny Object Syndrome (https://tropicalmba.com/episodes/shiny-object-syndrome) The Anti-Agency Agency + High ROI Customer Service Strategies (https://tropicalmba.com/episodes/anti-agency-high-roi)

In this episode of The Russell Brunson Show, I break down one of the most important lessons I've ever learned in marketing and business: Every company has one funnel that rules them all!  …and the faster you identify and optimize yours, the faster you grow! I share the same framework I taught at Funnel Hacking Live this year, walking through the difference between acquisition funnels (how you acquire customers) and monetization funnels (how you make money from them after). Most people launch 10 funnels hoping one works… but the real secret is knowing which one deserves 90% of your attention, budget, and traffic. We also dive deep into the numbers from my own businesses… Including ClickFunnels, Prime Mover, Dan Kennedy's legacy brands, and more.  And I reveal how each one has a different “one funnel to rule them all” depending on the market and business model. If you've ever felt stuck, overwhelmed, or spread too thin trying to launch too many offers, this episode will snap everything into focus. Key Highlights: Why “One Funnel to Rule Them All” isn't just a slogan, it's survival!!! The difference between acquisition and monetization funnels (and why you need both) How much time you should be spending on social media vs. paid ads The actual CPA and conversion numbers from our Selling Online funnel What Agora does better than almost anyone in the world, and how to model it How to give yourself a raise every single day This is one of those episodes that separates marketers from business owners. Rewind it. Take notes. And go build the funnel that actually grows your company! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode of The Russell Brunson Show, we wrap up the final installment of Day with Dan, where Dan Kennedy and I dive deep into the sales and marketing formula behind market disruption, radical positioning, and how to attract massive attention (whether positive or negative) to dominate your industry. If you've ever asked yourself how industry titans like Steve Jobs, David Ogilvy, and Joe Rogan built unstoppable brands, this episode uncovers the repeatable blueprint behind their success. The reality? Becoming a true authority isn't about playing it safe, it's about challenging the status quo, embracing controversy, and strategically leveraging both support and opposition to your advantage. Key Highlights: Why all market leaders follow a formula - and how you can apply it The critical role of books, media, and controversy in building industry authority How opposition drives traffic and makes you impossible to ignore The real reason most entrepreneurs fail to break through, and how to avoid their mistakes Why staying “neutral” is the fastest path to irrelevance How to strategically use media, podcast guests, and partnerships to amplify your brand The biggest mistake entrepreneurs make? Trying to avoid criticism. The truth? Every industry leader, from Tony Robbins to Donald Trump, used controversy as fuel to grow. If you want to step into your man on the white horse position and become the recognized authority in your market, this episode is a masterclass in how it's actually done. Don't miss the conclusion of Day with Dan! https://sellingonline.com/podcast https://clickfunnels.com/podcast https://www.nobsletter.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, we're diving deeper into how to break into a market, dominate an industry, and attract massive attention - even if it means creating controversy along the way. This is part three of my Day with Dan interview from Funnel Hacking Live 10, and today, we're talking about the power of positioning, theatrical marketing, and leveraging opposition to your advantage. If you've ever wondered why some brands skyrocket while others stay stuck, this episode reveals the hidden playbook behind disruptive marketing. The truth? The biggest names in business didn't just fit in… They made themselves impossible to ignore!. Key Highlights: Why every successful disruptor needs a big villain - and how to position yourself against it The power of stunts and theatrical marketing (and why playing it safe is the fastest way to be forgotten) How controversy fuels attention, authority, and customer loyalty Why industry opposition can be your greatest asset (if you know how to use it) The psychology behind “restless natives” - the hidden market waiting for someone to challenge the status quo Most entrepreneurs focus on gaining approval, but the real winners embrace resistance. The biggest opportunities don't come from playing by the rules - they come from rewriting them!! If you're looking to build an unshakable brand, create movements instead of just marketing, and use opposition as a growth strategy, this is the episode you need to hear! https://sellingonline.com/podcast https://clickfunnels.com/podcast https://www.nobsletter.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, we're continuing the Day with Dan series from Funnel Hacking Live 10 in Las Vegas. If you've ever wondered how to truly disrupt your market, attract the right customers, and position yourself as the go-to authority, this episode is for you. Dan and I dive into the three core marketing and sales strategies that separate industry leaders from everyone else. Most entrepreneurs follow outdated rules without realizing they were designed to keep them stuck. But when you challenge the status quo, you gain the power to rewrite the game in your favor. It's a crazy secret that so many entrepreneurs miss, and you have to learn it! Key Highlights: The Radical Big Idea - why every market leader has a bold message that cuts through the noise The Heretic Position - how challenging the industry “experts” instantly attracts loyal customers The Man on the White Horse - why disrupting the market isn't enough, you need to provide the right alternative Why most sales managers and industry insiders give bad advice, and how to use that to your advantage The secret to handling criticism, backlash, and negativity when you start shaking things up How to turn frustrated, dissatisfied customers into raving fans who buy from you over and over Success in marketing, sales, and business isn't about following the rules, it's about rewriting them. If you're ready to take control, flip the script, and build a business that actually works, this is an episode you can't afford to miss. https://sellingonline.com/podcast https://clickfunnels.com/podcast https://www.nobsletter.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

About Kim: Kim Walsh Phillips is the founder and CEO of Powerful Professionals, a business coaching and education company. She went from 32 clients to over 11,000 in less than a year, making this one of the fastest-growing companies in America, and was recently named #475 in the Inc 5000.She co-hosts one of the top-running business podcasts with American Idol Season One Alumni and 20-year entertainment veteran, Justin Guarini and has been featured on BRAVO's Below Deck. She's the behind-the-scenes secret weapon of some of the biggest names in the business including Kevin O'Leary from Shark Tank, Dan Kennedy, Profit First Author Mike Michalowicz, Harley-Davidson, Hilton Hotels, and High Point University. Kim has spoken on stages around the world including Dubai, Moscow, London, and across the US.About Justin:Justin Guarini's illustrious career spans nearly 30 years, making him a true icon in the entertainment industry. From captivating 30 million viewers each week on the groundbreaking first season of American Idol to starring in seven Broadway productions, as well as his beloved performance as the character “Lil' Sweet” in the award-winning Dr. Pepper commercial campaign, Justin's talent and charisma have left an indelible mark, bringing joy to millions across America.As a keynote speaker, Justin inspires audiences across America, sharing the secrets of confidence, empowerment, and commanding stage presence. He has spoken for and been endorsed by some of the biggest brands in the industry like Oprah, Good Morning America, The Magnetic Marketing SuperConference, The Today Show, and The Kennedy Center.Find out how you can work with them here:https://www.elitespeakersnetwork.com/eliteDon't forget to sign up for our FREE LinkedIn Content Creation Workshop here: https://www.thetimetogrow.com/linkedin-content-sales-workshop