Podcast appearances and mentions of dan kennedy

Darrell Castle endeavors to give his opinion on the subject of tariffs and what they mean for the United States. Transcription / Notes RESETTING THE ORDER Hello, this is Darrell Castle with today's Castle Report. This is Friday the 11th day of April in the year of our Lord 2025. It's difficult to leave the subject of war and talk about tariffs but I have been waiting for the wars to pause long enough for me to do it. The wars haven't cooperated, but I have to pause them for this week since the subject of tariffs can no longer be ignored. I don't claim to be an economist but I do know something about economic history so, I will, therefore, endeavor to give an opinion on the subject of tariffs and what they mean for us. I used to study the marketing theory of one of the great marketers in the world today, Dan Kennedy. People would pay handsomely for Dan's advice and they would often ask him, so what should I do, this or that, and his answer was, yes. In other words, he would advise them to implement all those ideas at the same time. President Trump seems to have adopted that shotgun approach to how he deals with the US economy and its relationship with the world. The tariff seems to be the base of Trump's economic program and he has announced the implementation of 10% baseline tariffs on all imports but he has now temporarily paused them for 90 days. My understanding is that all reciprocal tariffs are paused except China which stands at 125%. He said that “yippy” globalists and “queasy” skeptics fueled his decision. I guess that means people were getting nervous and that made him nervous. Tariffs are a tax on the importers of goods and the people who buy the finished products from the imported goods ultimately pay the tax. True, the buyer is free to not buy but in any event the tax money goes to the government and that explains the idea that tariffs will help reduce the deficit and therefore debt. The problem is that if we think about it the flaw in that reasoning is that increased revenue comes at the cost of decreased production thus offsetting any gains. Tariffs tend to slow down production wherever they are imposed. That is a concept proven time and again by history. The Chinese are a little uppity right now so their 125% tariff stays in place. The UN tells us that China now has 31% of world manufacturing and that is expected to increase to 45% by 2030. The idea then is to spur US manufacturing and that is a good thing but only if people have enough income to afford the products.  Trump asserts that this tariff will correct decades of unfair trade practices that have disadvantaged American workers and industries. Quote from the president; “For too long, other nations have taken advantage of our open markets while imposing barriers to our products. Those days are over.” Think about it like this; a banana republic sells bananas to us and we sell them cars. We import twice as many bananas as that country does cars so there is a trade deficit and we put a 100% tariff on bananas so problem solved. The difficulty is that the banana republic now can't afford nearly as many cars so it's self-defeating.  What he is attacking and threatening, then, is the order of the world that has existed since the end of WWll. It's a globalist order in which the United States controls the world's access to money with its reserve currency status while foreigners make stuff and exchange it for US debt and a promise to make interest payments on it. The economic world order alters or changes from time to time as it did with the end of the gold standard in 1971. Things seemed to work well until the first really expensive war collided with the civil rights movement in which millions of additional Americans had to be included in the social fabric of America, its welfare, and its politics. President Johnson talked from time to time about how difficult it was to pay for both at the same time.

In this episode of The Russell Brunson Show, I break down one of the most important lessons I've ever learned in marketing and business: Every company has one funnel that rules them all!  …and the faster you identify and optimize yours, the faster you grow! I share the same framework I taught at Funnel Hacking Live this year, walking through the difference between acquisition funnels (how you acquire customers) and monetization funnels (how you make money from them after). Most people launch 10 funnels hoping one works… but the real secret is knowing which one deserves 90% of your attention, budget, and traffic. We also dive deep into the numbers from my own businesses… Including ClickFunnels, Prime Mover, Dan Kennedy's legacy brands, and more.  And I reveal how each one has a different “one funnel to rule them all” depending on the market and business model. If you've ever felt stuck, overwhelmed, or spread too thin trying to launch too many offers, this episode will snap everything into focus. Key Highlights: Why “One Funnel to Rule Them All” isn't just a slogan, it's survival!!! The difference between acquisition and monetization funnels (and why you need both) How much time you should be spending on social media vs. paid ads The actual CPA and conversion numbers from our Selling Online funnel What Agora does better than almost anyone in the world, and how to model it How to give yourself a raise every single day This is one of those episodes that separates marketers from business owners. Rewind it. Take notes. And go build the funnel that actually grows your company! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

La tecnica che spiego nel podcast di oggi è realmente oro colato...La tecnica dell'agenda "bloccata", che ho imparato una decina di anni fa, ha realmente rivoluzionato il mio modo di lavorare.La parte organizzativa e della propria gestione del tempo è molto più importante del marketing o delle competenze tecniche e aziendali…Uno può avere tutte le competenze del mondo ed è essere un grande teorico, ma poi la differenza sta nel mettere in pratica ogni singolo giorno.Una delle competenze che mi ha trasmesso Dan Kennedy e che mi ha cambiato di più sia il business che anche la vita (dato che una migliore organizzazione mi permette di stare anche più tempo in famiglia), è la gestione del tempo.O meglio la gestione delle priorità.La gestione della cosa più semplice del mondo, dire di NO, ad alcune cose (a molte a dir la verità), per concentrarmi solo su quelle che fanno crescere veramente l'azienda, nel tuo caso, il tuo studio.Come ho spiegato durante l'ultimo Vendere Salute fare pianificazione per il proprio studio NON vuol dire:fare file excel con proiezioni assurde e grafici incomprensibilifare business plan aiutati dal commercialista basati sugli studi di settore e altre varie supercazzoleipotizzare un aumento del fatturato a caso senza inserire altre variabili e soprattutto le cose da farePer scoprire la tecnica dell'agenda "bloccata" e capire come applicarla per rivoluzionare il tuo lavoro a studio, ascolta subito questo episodio.Al tuo successo!FrancescoSEI NUOVO su Vendere Salute? [INIZIA DA QUI] ----------------------------------------------------- 1° STEP: VIDEO CORSO GRATUITO----------------------------------------------------- Vuoi sapere come acquisire nuovi pazienti in maniera costante? Scarica anche tu (GRATIS) il videocorso gratuito “I 3 pilastri del tuo studio medico” composto da 3 video. Nel videocorso gratuito scoprirai: *  Come acquisire nuovi pazienti (per aumentare il tuo fatturato senza abbassare i prezzi). *  Come differenziarti dai tuoi concorrenti (per creare il tuo posizionamento unico). * Come creare delle procedure interne (per aumentare la produttività e l'efficienza). Scarica subito il videocorso gratuito cliccando su questo link: ==> http://trepilastristudiomedico.com ----------------------------------------------------- 2° STEP: IL LIBRO FONDAMENTALE SUL MARKETING SANITARIO----------------------------------------------------- Ciao, se sei completamente nuovo nel mondo di Vendere Salute e vuoi capire come acquisire nuovi pazienti (evitando di abbassare i prezzi), differenziarti dai tuoi concorrenti (per diventare così imparagonabile agli occhi dei tuoi pazienti) perché sei: - medico libero professionista - dentista- titolare di un centro medico“Vendere Salute” è il libro che devi assolutamente leggere. Un vero e proprio manuale operativo da seguire passo passo per acquisire nuovi pazienti, per differenziarti dai tuoi concorrenti e per gestire il tuo studio. Nella nuova Edizione - rivista e migliorata di oltre 300 pagine, con nuovi Bonus esclusivi per i lettori. Prendi ora la tua copia ==> https://venderesalute.com/libro --------------------------------------------------- 3° STEP: ENTRA DAVVERO IN VENDERE SALUTE!--------------------------------------------------- Porta davvero il tuo studio ad altro livello, come hanno fatto tanti tuoi colleghi e partecipa alla prossima edizione del corso dal vivo Vendere Salute®. Vendere Salute™ è l'innovativo sistema che ti consente di acquisire nuovi pazienti in maniera sistematica e costante (aumentando fatturato e margini dal 25% ad oltre il 130% in meno di 12 mesi) e a differenziarti dai tuoi concorrenti (diventando un'autorità indiscussa nella tua branca medica). Anche se non hai mai fatto marketing in vita tua! Richiedi qui maggiori informazioni per partecipare alla prossima edizione del corso, che terrò a Roma il 24 e 25 maggio 2025.==> https://corsovenderesalute.com 

Ken Hardison from PILMMA joins us today to discuss what PILMMA is and how it started. Ken also covers the benefits of mastermind groups, how the PILMMA Super Summit works, his favorite part of the conference, how firms grow with the help of each other, and the future of PILMMA. PILMMA Super Summit 2025 will be April 29, 2025 - May 2, 2025 in Denver, Colorado. Visit PILMMA online here: https://www.pilmma.org/. Get Ken's book, The Mastermind Effect, here: https://www.amazon.com/Mastermind-Effect-Owners-SECRET-Growth/dp/0983937974. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Intro: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. As a legal SEO agency, the law firms we work with all have a dedicated interest in growing their firms with strategic marketing initiatives. As such, we field a lot of questions regarding which marketing strategies are worth investing in and which are more hype than results. One organization we have been asked about multiple times is PILMMA. Many of the clients we work with are already PILMMA members and they consistently praise the strategic marketing and business management strategies that they receive as a result of their membership. Additionally, I had the opportunity to meet Ken Hardison, the Founder of PILMMA at their annual summit last year. And while I could talk secondhand about the great work that PILMMA does, nobody is going to be able to explain the game-changing resources PILMMA provides as well as Ken can himself. Thank you so much for joining us today. Ken: Oh, thank you, it's my honor. How Did PILMMA Start? Lindsey: Well, let's start with a little bit of information just about you. Can you share a little bit about your journey from becoming a lawyer to a leader in the legal marketing and management industry? Ken: Yeah, so I started practicing in '82 in a little town called Dunn, North Carolina. And I was a partner in another firm from 82 to 96. And I wanted to start marketing because I had went to court one day, I used to do PI, disability and criminal, and one of the partners did estate, real estate and the other one did domestic. And I went to court and this guy came in with crutches and I said, "What happened, Joe?" He said, "Well, I got hit by a semi." I said, "Well, you know, I do PI." He said, "Yeah, but I hired this guy off the TV." And it just hit me. Well, I went and tried the case and we won the case and I drove back to the office and I told my partner, I said, "I wan to have a meeting," I said, "We have got to change with the times," I said, "We need to start marketing." And they said, "No, it's unprofessional. We're not going to do it." So we had a dialogue for about six months. I left, took one associate and three staff and I went out and kind of went out, spent three days with John Morgan, this is in '96. Back then he only had 25 lawyers. I went Ken Nunn up in Indiana, and I shadowed him for two or three days and then I went and got involved with Dan Kennedy and Jay Abraham, and I just learned everything, read everything I could about marketing and then tried it to law firms. And I went out and mortgaged everything I had to my name, half a million dollars at that time and went on TV and started Yellow Pages. And of course the Yellow Pages are dead now. But anyway, in five years we went from two lawyers, three staff to 13 lawyers, 47 staff, and the rest is history. 2010, I just got up one morning and I just wasn't challenged, I wasn't looking forward to going to work, and I said, "I think I'm ready to do something else." And so I sold a law firm and I was going to retire, and I moved down to Myrtle Beach from Raleigh, I was living in Raleigh then, and I fished in golf for about six months,

In today's episode of The Russell Brunson Show, we wrap up the final installment of Day with Dan, where Dan Kennedy and I dive deep into the sales and marketing formula behind market disruption, radical positioning, and how to attract massive attention (whether positive or negative) to dominate your industry. If you've ever asked yourself how industry titans like Steve Jobs, David Ogilvy, and Joe Rogan built unstoppable brands, this episode uncovers the repeatable blueprint behind their success. The reality? Becoming a true authority isn't about playing it safe, it's about challenging the status quo, embracing controversy, and strategically leveraging both support and opposition to your advantage. Key Highlights: Why all market leaders follow a formula - and how you can apply it The critical role of books, media, and controversy in building industry authority How opposition drives traffic and makes you impossible to ignore The real reason most entrepreneurs fail to break through, and how to avoid their mistakes Why staying “neutral” is the fastest path to irrelevance How to strategically use media, podcast guests, and partnerships to amplify your brand The biggest mistake entrepreneurs make? Trying to avoid criticism. The truth? Every industry leader, from Tony Robbins to Donald Trump, used controversy as fuel to grow. If you want to step into your man on the white horse position and become the recognized authority in your market, this episode is a masterclass in how it's actually done. Don't miss the conclusion of Day with Dan! https://sellingonline.com/podcast https://clickfunnels.com/podcast https://www.nobsletter.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

A mouthful title but you can grow your own tree. I remember hearing Dan Kennedy talk about this. Stan Lee would write whenever he wanted some money. Build a email list I'd say to start planting this money tree. The money is in the list. I've learned a lot about email from Ben Settle. Whatever or However you go about growing a money tree. Remember nurture it, water it and show it lots of attention. You want your money tree to stick around for a long period of time. Poor People talk retirement. We talk about maintaining a money tree. You see the difference. You are on a different path just keep walking down this road. I can walk it with you but you must subscribe to the show and download all the episodes. Enter the Tony Resonno universe. Listen and subscribe TODAYQuestions or Comments email me Tony@tonyresonno.com

In this episode of The Russell Brunson Show, we're diving deeper into how to break into a market, dominate an industry, and attract massive attention - even if it means creating controversy along the way. This is part three of my Day with Dan interview from Funnel Hacking Live 10, and today, we're talking about the power of positioning, theatrical marketing, and leveraging opposition to your advantage. If you've ever wondered why some brands skyrocket while others stay stuck, this episode reveals the hidden playbook behind disruptive marketing. The truth? The biggest names in business didn't just fit in… They made themselves impossible to ignore!. Key Highlights: Why every successful disruptor needs a big villain - and how to position yourself against it The power of stunts and theatrical marketing (and why playing it safe is the fastest way to be forgotten) How controversy fuels attention, authority, and customer loyalty Why industry opposition can be your greatest asset (if you know how to use it) The psychology behind “restless natives” - the hidden market waiting for someone to challenge the status quo Most entrepreneurs focus on gaining approval, but the real winners embrace resistance. The biggest opportunities don't come from playing by the rules - they come from rewriting them!! If you're looking to build an unshakable brand, create movements instead of just marketing, and use opposition as a growth strategy, this is the episode you need to hear! https://sellingonline.com/podcast https://clickfunnels.com/podcast https://www.nobsletter.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, we're continuing the Day with Dan series from Funnel Hacking Live 10 in Las Vegas. If you've ever wondered how to truly disrupt your market, attract the right customers, and position yourself as the go-to authority, this episode is for you. Dan and I dive into the three core marketing and sales strategies that separate industry leaders from everyone else. Most entrepreneurs follow outdated rules without realizing they were designed to keep them stuck. But when you challenge the status quo, you gain the power to rewrite the game in your favor. It's a crazy secret that so many entrepreneurs miss, and you have to learn it! Key Highlights: The Radical Big Idea - why every market leader has a bold message that cuts through the noise The Heretic Position - how challenging the industry “experts” instantly attracts loyal customers The Man on the White Horse - why disrupting the market isn't enough, you need to provide the right alternative Why most sales managers and industry insiders give bad advice, and how to use that to your advantage The secret to handling criticism, backlash, and negativity when you start shaking things up How to turn frustrated, dissatisfied customers into raving fans who buy from you over and over Success in marketing, sales, and business isn't about following the rules, it's about rewriting them. If you're ready to take control, flip the script, and build a business that actually works, this is an episode you can't afford to miss. https://sellingonline.com/podcast https://clickfunnels.com/podcast https://www.nobsletter.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

  In this episode of More Cheese, Less Whiskers, Chris Wysokowski shares his journey from working in his family's painting business to helping others grow theirs. He discusses transitioning from hands-on projects to strategy and business development, emphasizing the importance of maintaining relationships with past clients.  Chris explains how to treat completed projects as "homes under management" and stay top of mind through regular communication. He also introduces methods to create more opportunities from each job, using tools like an annual touchpoint calendar and circle radius prospecting.  Chris's approach focuses on building long-term success through smart planning and relationship management, shifting from chasing new leads to creating a steady stream of work from satisfied clients. Summary: In the episode, I introduce Chris Weissakowski, who shares his journey from a hands-on painter to a business growth mentor, highlighting the importance of transitioning from operational tasks to strategic business development. Chris emphasizes the significance of maintaining strong relationships with past clients, viewing completed projects as "homes under management," to enhance business revenue through repeat and referral opportunities. We discuss systematic approaches to maximize a painting business's potential, including the use of an annual touchpoint calendar and innovative metrics like "gallons under management" for project scope assessment. Chris provides insights into effective customer engagement and project management, introducing strategies such as circle radius prospecting to expand business opportunities from a single job. The episode delves into the development of a structured and repeatable business growth system, emphasizing the documentation of processes and the use of CRM systems for better client management. We explore how Chris's strategic insights, influenced by industry leaders like Jay Abraham and Dan Kennedy, can empower entrepreneurs to enhance their businesses, particularly in local markets like Eastern North Carolina. The conversation highlights the potential for impactful change through clarity and continuous improvement, setting the stage for a transformative year in business development for painting contractors. Show LInks: ProfitActivatorScore.com BreakthroughDNA.com 90minutebooks.com  

About Kim: Kim Walsh Phillips is the founder and CEO of Powerful Professionals, a business coaching and education company. She went from 32 clients to over 11,000 in less than a year, making this one of the fastest-growing companies in America, and was recently named #475 in the Inc 5000.She co-hosts one of the top-running business podcasts with American Idol Season One Alumni and 20-year entertainment veteran, Justin Guarini and has been featured on BRAVO's Below Deck. She's the behind-the-scenes secret weapon of some of the biggest names in the business including Kevin O'Leary from Shark Tank, Dan Kennedy, Profit First Author Mike Michalowicz, Harley-Davidson, Hilton Hotels, and High Point University. Kim has spoken on stages around the world including Dubai, Moscow, London, and across the US.About Justin:Justin Guarini's illustrious career spans nearly 30 years, making him a true icon in the entertainment industry. From captivating 30 million viewers each week on the groundbreaking first season of American Idol to starring in seven Broadway productions, as well as his beloved performance as the character “Lil' Sweet” in the award-winning Dr. Pepper commercial campaign, Justin's talent and charisma have left an indelible mark, bringing joy to millions across America.As a keynote speaker, Justin inspires audiences across America, sharing the secrets of confidence, empowerment, and commanding stage presence. He has spoken for and been endorsed by some of the biggest brands in the industry like Oprah, Good Morning America, The Magnetic Marketing SuperConference, The Today Show, and The Kennedy Center.Find out how you can work with them here:https://www.elitespeakersnetwork.com/eliteDon't forget to sign up for our FREE LinkedIn Content Creation Workshop here: https://www.thetimetogrow.com/linkedin-content-sales-workshop

In this episode of The Russell Brunson Show, I'm bringing you something super special - the first of a four-part series featuring Dan Kennedy from our Day with Dan at Funnel Hacking Live 10 ‘The Last Dance'. If you've ever felt like your business is different, that the usual marketing strategies don't apply to you, or that breaking into a market is harder than it should be, this episode is going to shift your perspective. Dan and I dive into the biggest mistake entrepreneurs make: believing their business is unique when it comes to marketing and sales. The truth? All businesses follow the same core structure… Attracting customers, converting them into buyers, and maximizing revenue.  Those who succeed are the ones who understand this and leverage it to their advantage. Key Highlights: Why the belief that "my business is different" is killing your success How every industry has hidden power structures, and why breaking the rules is the key to market disruption The fundamental marketing principle that applies to every business, no matter the niche Why most entrepreneurs fail to recognize how Vegas and Disney extract maximum dollars per customer (and how you can apply the same strategies) The real way to define your business (hint: it's NOT the product or service you sell) Most people look at the surface of a market, but the real opportunity is underneath - in the unspoken rules, outdated structures, and unsatisfied customers waiting for something better. In this episode, you're getting some real gold nuggets from Day with Day as he breaks down how to spot those opportunities and position yourself as the disruptor who rewrites the game. You can't afford to miss this episode… and the next ones coming soon! https://sellingonline.com/podcast https://clickfunnels.com/podcast https://www.nobsletter.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Chef Dan Kennedy exploded during quarantine, serving up viral food content — but behind the scenes, he was waging war on his own mind. In this raw and intense episode of I Am Redemption, Dan opens up for the first time about his brutal fight with severe anxiety and depression, growing up in gritty Philadelphia, and how therapy and running became his lifelines. He talks about his love for hip-hop, supporting his wife through her recovery, and turning personal chaos into purpose.

As an entrepreneur, TIME is your most valuable currency. Unfortunately, too many entrepreneurs don't even realize how much time they waste every single day, especially to people and tasks they believe to be of utmost importance. How do you discern what deserves your attention vs. what to discard or delegate? Lee Milteer, longtime friend and business partner of Dan Kennedy and top expert on entrepreneurial efficiency shares clear and concise ways you can cut the clutter out of your day and allow you to make more money than you ever thought possible. Be sure to tune in next week for part two! MagneticMarketing.com NoBSLetter.com

What's the true power of relationships in business? In this episode, Kevin welcomes Nicholas Louise, a seasoned expert in sales, business development, and relationship-building. Nicholas shares his insights on the critical role relationships play in business success, sales strategy, and long-term impact. From his early days learning the craft of sales to his experience working with industry legends like Dan Kennedy, he reveals the key lessons that have shaped his approach. He also discusses the importance of hiring the right salespeople, building a strong network, and the ripple effect of meaningful connections.     [00:01 - 07:24] The Foundations of Relationship-Driven Sales The best salespeople prioritize relationships over transactions A salesperson's perspective on relationships will determine how they treat customers Relationship-building is the key to long-term success, both personally and professionally   [07:25 - 14:33] Lessons from Dan Kennedy and the Power of Direct Response Direct response marketing transformed Nicholas's career trajectory The importance of honing a sales process that increases business valuation Business owners must shift from being the #1 salesperson to scaling their sales team   [14:34 - 21:59] Building a Strong Sales System for Growth & Exit Strategy A structured sales process enhances the value of a business for future sale Hiring and managing the right salespeople is crucial for long-term success Many business owners neglect systematizing sales, which limits their growth potential   [22:16 - 29:46] Relationships That Changed Everything Key mentors and connections that shaped Nicholas's career The impact of mentorship in the sales industry The best relationships are built on mutual trust, support, and generosity   [29:47 - 33:36] The Ripple Effect of Relationships in Business & Life Every introduction and relationship can create massive ripple effects Investing in relationships is more impactful than focusing solely on financial gain The most successful entrepreneurs prioritize long-term connections over short-term gains     Key Quotes:   “Your relationship bank account is just as important as your monetary bank account.” – Nicholas Louise   “The best salespeople are collectors and curators of relationships.” – Nicholas Louise       Connect with Nicholas:    Facebook: https://www.facebook.com/nicholas.loise   LinkedIn: https://www.linkedin.com/in/nicholasloise   Websites: https://www.salesperformanceteam.com                   https://www.salespack.salesperformanceteam.com     Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

In this thought-provoking episode, Keith Kalfas explores the challenging relationship between empathy and achieving extreme success. He argues that highly successful individuals often have to develop skills akin to a 'personality disorder' to manage their emotions and compartmentalize stressful situations. Through various analogies and insights, the episode delves into the necessity of conscious competence, emotional regulation, and high-level compartmentalization. Keith shares personal experiences, discusses influential figures like Dan Kennedy, and emphasizes the importance of developing oneself to meet a higher calling and achieve long-term success.   "Success isn't just about reaching the top—it's about mastering the delicate balance between empathy and the traits that may seem discordant with it. In the pursuit of greatness, we must learn to compartmentalize, adapt, and evolve, understanding that what appears as disorder may, in fact, be the order required for extraordinary achievement." - Keith Topics Covered: Introduction: Are You an Empath? The Necessity of Developing a Personality Disorder Compartmentalizing Emotions for Success Handling Stress and Maintaining Professionalism The Role of Empathy in Leadership The Importance of Emotional Maturity The Power of the Empathetic Witness Higher Levels of Consciousness The Butterfly Effect of Peace and Love Spiritual Insights and Personal Revelations Final Thoughts and Encouragement Key Takeaways The Complex Reality of Extreme Success: The journey to achieving success is undoubtedly fraught with hurdles that test one's mental fortitude. Successful people encounter stressful situations daily, similar to being in a batting cage with baseballs hurling at them from all angles. Yet, they demonstrate a profound ability to switch gears and remain composed, much like donning various hats seamlessly.   The Art of Compartmentalization: The ability to context switch is not just a survival mechanism—it's an art form that many successful people practice. They can leave a heated discussion or family dispute and shift immediately into a productive business mindset. This skill may appear almost sociopathic, but it is, in essence, a testament to their emotional intelligence and maturity.   Leadership Through Empathy and Understanding: If you're somebody with high empathy, crafting this balance can feel unethical or even inauthentic. Yet, to thrive in today's competitive world, understanding how to control your emotional outputs is crucial. Even though our ancestors relied on tribal support to process their emotional experiences, today's society demands a different strategy—one where emotions are acknowledged but not allowed to disrupt business.   The Role of Perspective and Gratitude: At the core of this practice is a profound sense of gratitude and the recognition that we are all standing on the shoulders of those who came before us. The opportunities we have today are built on the back of countless sacrifices and innovations of our forebears. This awareness can be a powerful motivator, inspiring us to rise above our emotional turbulence and seize the opportunities available to us.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

Watching a old clip of Miami Vice got me to thinking. What kind of style do I present? What kind of style do you present? Miami Vice , Denzel, Dan Kennedy, Spike Lee they all present something that's familiar in everything they do. Doesn't mean it's not different but the best companies, people know how to show their style to you. Listen and subscribe so you don't miss out on future episodes.

How are you leveraging your assets to your advantage in business? Your money, marketing, influence, your network, your story...? Have you ever tried leveraging perceived liabilities into assets? What truly is the best lever for leverage, and how do you best apply it? All of these questions and more are answered by Dan Kennedy himself as he uses his decades of wisdom in marketing to illustrate the 4 best ways you leverage your assets to your advantage and the continual growth of your company/business/practice. Be sure to catch part two next week! MagneticMarketing.com NoBSLetter.com

In this episode of The Russell Brunson Show, we dive deep into the powerful concept of one-to-many selling and marketing - how to scale your message and grow your business by presenting to groups rather than individuals. Dan's insights are not only brilliant but also practical, especially for traditional and local businesses looking to leverage these strategies in their industries. Dan has been my go-to source of inspiration and knowledge on selling for nearly two decades, from attending his masterminds early in my career to listening to his courses daily as I built ClickFunnels. Now, as the owner of his company, I get the privilege of interviewing him regularly, and today's “group sales” conversation is packed with actionable strategies and timeless wisdom. Key Highlights: The power of one-to-many selling: Why it's the most efficient and profitable way to grow your business. Real-world examples: How traditional businesses like chiropractors, real estate agents, and financial advisors can use these strategies. Lessons from the past: How Tupperware parties, Botox demonstrations, and more pioneered one-to-many selling. Insights for any business: Why mastering this one to many selling skill is critical, no matter what kind of business you run. Whether you're scaling your online business, running a brick-and-mortar store, or just getting started, this episode will equip you with the tools to think bigger, sell smarter, and create exponential growth. Tune in now to learn from the one and only Dan Kennedy, and discover how one-to-many selling can transform your business! https://sellingonline.com/podcast https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Lyndon Johnson was in a heated Senate Race. He spent a boatload of money to acquire votes. More money more problems? No more money more customers. Todays episode I discuss spending money to acquire leads. Listening free traffic is cool but sometimes you wanna get straight to the money. Acquiring customers by any means. Don't always live on the cheap side. Dan Kennedy said it best. Whoever spends the most will acquire the most customers. Listen and subscribe wherever you get podcasts.

In part two of this two-part episode Bill Glazer, longtime student turned business partner of Dan Kennedy, reveals the remaining 9 lessons of "outrageous advertising", using a variety of real examples from his successful menswear business and other incredibly successful businesses. (His lesson on testimonials is especially thorough.) Whether you've been needing extra guidance on how to better incorporate testimonials or up your "swipe and deploy" game, Bill's 18 lessons will definitely help, no matter what business you're in! Be sure to check out part one first for the first 9 lessons! MagneticMarketing.com NoBSLetter.com

Here's the revised summary with the name corrected: Podcast Episode #138: "The Big Domino" Host: Damion Lupo In this episode of Financial Underdogs, Damion Lupo explores the concept of the "big domino"—the pivotal choice or action that sets off a chain reaction to transform your life. Reflecting on his own journey, Damion shares practical strategies to identify and leverage your big domino for a more intentional and impactful life. Key Takeaways: Identify Your Big Domino: Recognize the one decision or habit that can trigger profound change. For Damion, giving up alcohol in 2024 was the domino that set his transformation in motion. The Power of a Coach or Mentor: Invest in a world-class coach, mentor, or therapist who provides honest feedback and helps you see blind spots. This is a vital relationship for growth and clarity—potentially more significant than many others in your life. Clean Fuel, Clean Life: Prioritize clean eating and minimize harmful substances like alcohol and processed foods. What you consume impacts your energy, focus, and overall health. Leverage a World-Class Integrator: Hire an executive assistant or integrator to handle tasks and free up your mental energy for strategic thinking. Offloading tasks allows you to focus on vision and creativity rather than logistics. Set Boundaries to Protect Your Time and Energy: Create clear boundaries to guard against "vampires" who drain your time and energy. Value your time as your most prized possession and use it intentionally. Live by Design, Not Default: Be mindful of your choices and surroundings, consciously designing your life rather than reacting to others' agendas. Use tools, systems, and boundaries to stay focused on your goals and priorities. Damion closes the episode by encouraging listeners to embrace simplicity and clarity in 2025. By identifying and focusing on your big domino, you can unlock a domino effect of positive changes. Resources Mentioned: Boundaries by Dr. Henry Cloud and Dr. John Townsend Stay tuned for more insights in the next episode of Financial Underdogs!

Bill Glazer, longtime student turned business partner of Dan Kennedy, has a wealth of knowledge and experience when it comes to creating advertising so startling, so eye-catching, that prospects can't help but stop whatever it is they were doing to give it their full attention. In part one of this two-part episode, Bill reveals the first 9 lessons of "outrageous advertising" you MUST implement in your business if you want to drastically increase not only your sales, but your customer retention as well! Be sure to tune in next week for part two and the remaining 9 lessons! MagneticMarketing.com NoBSLetter.com

In this episode of the Daily Mastermind with George Wright III, we delve into the concept of building massive authority in your industry. Drawing inspiration from marketing legends like Dan Kennedy and Jim Rohn, George outlines a comprehensive four-step strategy developed over 30 years of experience working with renowned figures such as Tony Robbins and Robert Kiyosaki. The episode focuses on the importance of having a strategic blueprint to control your narrative, craft a compelling message, and leverage modern trends in podcasting and AI. The first step, discussed in detail, emphasizes the need for a clear strategy to separate yourself from the competition, attract new clients, and grow your business. Future segments will further explore building authority and effectively using media.01:00 Welcome to the Daily Mastermind02:12 The Importance of Strategy03:44 Crafting Your Message and Identifying Your Market04:24 Leveraging Media and Trends05:25 Case Study: Building Authority with Casey FieldYou have Greatness inside you. I know you can Learn, Grow and Accomplish anything you put your mind toward. I appreciate you listening today.George Wright IIICEO, The Evolution Group_________________________________________________________P.S. Whenever you're ready, here are 7 ways I can help you…Get to know me:1. Subscribe to The Daily Mastermind Podcast- daily inspiration, motivation, education2. Follow me on social media Facebook | Instagram | Linkedin | TikTok | Youtube3. Get the Prosperity Pillars Poster I Developed over 20 years from my Mentors.Work with me:Here are ways I've been able to help thousands of people over the past 25 years… 4. Daily Mastermind: Join our FREE Community of Inspiration, Motivation & Education.5. X Mastermind: Private Members Only Mastermind Group that includes Weekly Group CEO Mentoring, Courses, Resources & Live Events.6. Mentoring: Elite Group of Entrepreneurs, Business Owners, & High Achievers that work with me personally to gain access to my resources, insights and mentoring to Create their Best Life. If you'd like to apply or see if there is a fit, you can Book a Free 30 min Private Session.7. Consulting: Work with My Marketing Company to Grow Your Authority, Attract New Opportunities and Make Your Competition Irrelevant.

There is a saying in business that the money is in the list. Building your email list is an important piece to any business. EMAIL EVERY DAY Collecting names and email addresses of your clients and potential clients helps you grow your business in a big way. Your email list allows you communicate and build relationships with your potential clients. My podcast is a big piece of growing my email list. I regularly offer resources on this show that helps the list grow. For example, you can get 21 lead magnet ideas to help grow your email list at www.PodcastTalentCoach.com/magnet. I then send an email to my list every day. It's designed to give them value on a regular basis. But it also keeps me top of mind. Even if recipients don't read every email, they at least see my name in their inbox even if it is only to delete the email. By staying top of mind, when they need podcast answers, they think of me. In the book They Ask You Answer by Marcus Sheridan, he shares research about consumer habits. The study shows that consumers have typically finished up to 70% of their research before ever contacting a company. Therefore, if you are waiting until your potential client reaches out before you start building the rapport and relationship, you are waiting too long. They are already close to making the decision. Legendary marketer Dan Kennedy says, "Build the list – sell to the list". I most always include an offer of some sort in my email. OFFERS IN YOUR EMAIL Sometimes my offer is to work with me. Other times I promote partners. There are times when I simply offer more content and other resources. Most every email asks the reader to take action. And it works over time. In my email, I often invite readers to contact me for a podcast strategy session. This is an hour of coaching with me to develop your strategy. You can see those details at www.PodcastTalentCoach.com/apply. During the call, we talk about your goals. We figure out where you are now. Then, we build a bridge to reach your goals. On every call, I ask the person how they discovered me. And I get a variety of answers. Rapport takes time. IT TAKES TIME One day, Mary Elaine signed up for a call. When we got on the Zoom call, I started by asking her how she discovered me. Mary Elaine told me she had been on my list for years. She didn't know how she got on the list and couldn't even remember how long it had been. After reading my email for years, she decided now was the time to take action. I helped Mary Elaine launch her podcast. She was also a coaching and production client for years. Katina was another entrepreneur who reached out for a podcast strategy call. The call started by asking her how she discovered me. She told me she had been listening to this podcast for 18 months. It was finally time to get on a call. There have also been clients who signed up after listening to two episodes. Dr. Paul and I got on a strategy call. He told me after listening to a couple episodes he knew he needed to get on a call with me. You never know how long it will take to get a lead to take action. People make decisions at different paces. Some act quickly. Some are slow and methodical. That's the importance of the list. Communicate often. Provide lots of value. Then, make the offer to work with you to go deeper. Build the list. Sell to the list. BUILD YOUR LIST So, how do you build your email list? There are many ways. Today, we talk with Sheila Davis, a Marketing Strategy, Communication, and Content Development Coach. Sheila helps identify your ideal customer and message so you can build a relationship with them and serve them. She has over 30 years of experience in marketing, including serving as the marketing manager of 48 Days To the Work and Life You Love. Sheila loves working with authors, podcasters, course creators, bloggers and entrepreneurs to developing marketing and content strategies. The goal is to maximize their time and their customer reach, including Email Marketing, Digital Marketing and Content Development. During this conversation, we talk about the importance of a list, things to remember when building your list, and solutions to the common challenges most entrepreneurs face when building that list. Enjoy my conversation with Sheila Davis. EMAIL LIST BUILDING GUIDE Make sure you grab Sheila's list building guide. This 4-step guide is perfect for entrepreneurs, authors, and podcasters looking to create meaningful connections with their audience and turn them into loyal customers. You can download it at 48days.com/marketyourbiz.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

In this episode of the Marketing Secrets podcast, I'm thrilled to bring you part two of my exclusive interview with the legendary Dan Kennedy, recorded during our unforgettable Day with Dan event at Funnel Hacking Live. As we gear up for FHL 10, the final chapter of this incredible journey, Dan's wisdom takes center stage again, providing invaluable strategies for entrepreneurs ready to disrupt norms and lead with boldness. This conversation dives deep into the principles of niching, the psychology of pricing, and the art of leapfrogging industry conventions. Dan and I explore the transformative power of targeting specific subcultures and how narrowing your focus can exponentially increase your business impact. From dissecting sales psychology inspired by Zig Ziglar to creating scarcity-driven demand, this episode is packed with actionable insights. Dan also unveils the art of storytelling and positioning, sharing how these timeless techniques have driven his success and can fuel yours. Key Highlights: The Psychology of Pricing: Why the right price is crucial and how to overcome the fear of pricing too high. Riches in Niches: The power of identifying and dominating specific subcultures. The Leapfrog Theory: How to bypass traditional ladders and achieve massive success faster. Scarcity-Driven Selling: Creating irresistible offers that inspire immediate action. Timeless Sales Techniques: Lessons from icons like Zig Ziglar and Houdini. Don't miss this powerful conclusion to our Day with Dan series, where we uncover the strategies that make radical leaders thrive. Be sure to listen to part one if you haven't already, and prepare for the insights that can revolutionize your business! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Marketing Secrets podcast, I'm taking you back to one of my most transformative conversations with Dan Kennedy during our last VIP Day event. As we approach the final Funnel Hacking Live, this episode is part one of a special two-part series revisiting that iconic day. Dan's insights during this interview inspired this year's Funnel Hacking Live theme: "Waiting for the Radical to Arrive." Together, we discuss the elements of success, the courage to challenge industry norms, and the power of standing out as a true innovator. Throughout this conversation, Dan and I delve into timeless lessons for entrepreneurs and marketers. From identifying and fixing broken systems to understanding the psychology of success, we uncover strategies that can elevate your business. Dan shares his expertise on how leaders who dare to break away from dogma become magnetic forces, attracting those seeking real change. This episode provides not just insights but also a glimpse into the brilliance you can expect at Funnel Hacking Live's exclusive pre-event, Day With Dan. Key Highlights: The Success System That Never Fails: How to create systems that work and why fixing broken ones is critical. Questioning the Norm: The power of challenging established dogmas and finding new paths to success. Embracing the Radical Role: How stepping up as the radical inspires loyalty and trust among your audience. Lessons from Legends: The principles Dan learned from figures like Earl Nightingale and W. Clement Stone. Transforming Systems: Practical examples of turning struggling businesses into thriving operations. This two-part series is packed with invaluable advice for entrepreneurs ready to disrupt the norm and become the radical their audience is waiting for. Make sure to listen and prepare for part two, where we dive even deeper into Dan's transformative strategies! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Chef Andre Natera in an engaging and thought-provoking conversation with Chef Dan Kennedy, the Head Chef of Pasta Bar in Austin. With over 20 years of experience in Michelin-starred restaurants, Chef Dan shares his journey from a young cook to leading one of Austin's top culinary destinations. In this episode, Chef Dan opens up about the challenges and realities of maintaining mental health in the high-pressure world of professional kitchens, and how important it is to create a supportive kitchen culture. He also discusses the evolving role of sous chefs, the balance of content creation with his demanding culinary career, and the influence of hip hop on his work and creativity. Whether you're a seasoned chef or just curious about the behind-the-scenes world of professional cooking, this episode provides an honest look at the highs and lows of life in the kitchen, and the importance of finding balance in a demanding industry. Watch now to learn more about kitchen teamwork, wellness, and how to navigate the evolving culinary landscape with insight from one of Austin's top chefs. Subscribe to my Substack! ⁠⁠https://chefspsa.substack.com/⁠⁠ Visit Chef's PSA for Books, Free eBooks, and More! ⁠⁠https://chefspsa.com/⁠⁠ Shop Chef's PSA Merch! ⁠⁠https://shop.chefspsa.com/⁠⁠

Seth is a Nationally Recognized Expert in Growing your business with a direct response podcast, AND in Late Stage College Financial Aid Planning. He is also the co-host of the business podcast Sharkprenaur with Shark Tank's Kevin Harrington. He is the author of 9 best-selling marketing books, including his seventh book, Market Domination for Podcasting which we will be going through in todays show. He is the only person in history that Dan Kennedy has nominated for marketer of the year three years in a row.  Takeways: Podcasting is a powerful networking tool. Quality listeners are more valuable than a large audience. Building relationships is key to podcast success. Monetization can come from relationships, not just ads. Strategic guest selection can enhance your podcast's reach. Email lists are crucial for audience control. Podcasts allow for deeper connections with guests. Marketing materials for guests can drive engagement. Hosting a podcast gives you more control than appearing on one. Innovative marketing strategies can significantly grow your audience. Discounted book ultimatepodcastbook.com   Free digital book https://www.yourdream50.com/ultimate-podcast-free-book     Website - https://marketdominationllc.com Podcast: https://apple.co/2TITKym LinkedIn - https://www.linkedin.com/in/sethgreene/ Facebook - https://www.facebook.com/sethngreene Twitter - https://twitter.com/mktdominationus?lang=en YouTube - https://www.youtube.com/user/APMFunnel Link to Forbes - https://www.forbes.com/sites/kateharrison/2018/05/16/is-podcast-marketing-right-for-your-business/?sh=189de5af2669

At age 6 young Stan was beaten, tarred and feathered by a teenage gang. He started in Martial Arts (Isshin'ryu Karate) to learn how to protect himself, now 41 years later, out of 6 billion people in the world, he is one of less than 100 people, who have attained the highest honors, the 10th degree Black Belt. He has been inducted into the Black belt Hall of Fame, as well as the Motivational Speakers Hall of fame with GetMotivation.com. He has driven over 2 million miles using a combination of his martial art skills, along with his energetic speaking ability to move crowds as large as 17,000. He has spoken in all 50 States and 27 Countries earning as much as $47,000 in one hour! He teaches and practices self discipline. On one occasion, he fasted for 102 days on nothing but water and juice and lost 100 pounds. He has been a College Professor with a Doctorate in Divinity and a PHD in Martial Arts, a Successful Network Marketer, and now a Life and Business Trainer/Coach. He has been to the top of 6 different Network marketing or Home based business companies. He built an organization recently from 0 to 22,826 distributors in only five short months resulting in a 6 figure a month income. He is perhaps the most entertaining, enlightening, and electrifying speaker on the circuit today. He has Co-authored 4 best selling books with people like Donald Trump, Les Brown, Suze Orman, T. Harv Eker, Zig Ziglar, Dan Kennedy etc. His 5th book is out entitled, “Your Break Through Is Guaranteed” subtitled 7 steps to insure your Break Through in every area of life. He is the Spokesperson, and/or Training Director for several companies. He has done numerous radio interviews and TV shows. He married Nadia, the Woman of his dreams, they have four children and now reside in Argyle, Texas. Dr Break Through believes, you may be just one step from a massive Break Through! His life is dedicated to helping you break through every barrier that tries to hinder you physically, emotionally, spiritually or financially. Contact him today: (717) 275-3508 www.DrBreakThrough.com

In this inspiring episode of That Sounds Terrific, host Nick Koziol sits down with Nicholas Loise, a dynamic entrepreneur, sales leader, and marketing expert, to uncover the secrets behind building high-impact sales teams and successful businesses. As the founder of Sales Performance Team, Nicholas has dedicated his career to helping businesses refine their marketing and sales strategies for sustainable growth. From creating the educational course Sales Mastery to co-presenting renowned Sales and Marketing Boot Camps, Nicholas has been at the forefront of innovation in the sales industry. In this episode, he shares insights on crafting systems and playbooks that businesses can replicate to boost sales performance. Learn how Nicholas' journey—spanning roles as a keynote speaker, author, and adjunct marketing professor—has equipped him with the tools to transform sales challenges into opportunities. Gain actionable strategies and hear inspiring anecdotes, including how his experiences working with industry legends like Dan Kennedy and Russell Brunson have shaped his vision for empowering entrepreneurs. Don't miss this engaging conversation about passion, perseverance, and the pursuit of excellence in the business world. About Nicholas Loise, Founder of Sales Performance Team Email: nick@salesperformanceteam.com Website: www.salesperformanceteam.com LinkedIn: www.linkedin.com/in/nicholasloise Instagram: www.instagram.com/nicholasloise Facebook: www.facebook.com/salesperformanceteam Twitter: x.com/NicholasLoise Nicholas Loise brings unparalleled expertise and a results-driven mindset to the small business community. As a Presidents Club winner and seasoned marketing executive, Nicholas' contributions have significantly impacted countless organizations. His leadership in creating the Sales Mastery course and developing the No BS Guide to Direct Response Marketing highlights his commitment to practical, real-world solutions. More About That Sounds Terrific - Host Nick Koziol For more information on our Podcast, That Sounds Terrific visit our website at www.thatsoundsterrific.com  and be sure to follow us on Facebook, Twitter, and Instagram. If you or someone you know are doing some terrific things that should be featured by our show then be sure to reach out by emailing us at thatsoundsterrfic@gmail.com. Special Thank You to Our Sponsors & Key Supporters: Chris Jones of Chris Jones Media for the Introduction and Outro recordings for That Sounds Terrific.  Intro and Outro animation created in collaboration with Ben Albert of Balbert Marketing, LLC. Boost your business popularity, traffic, and conversions online!   The video and audio portions of this podcast are powered by the Vidwheel Creator Network. Join Neil Carrol and be a part of the network that allows you to learn and develop video skills. Make powerful video content while looking terrific on camera so that you can sustain and grow your businesses. Reach a wider audience of clients and partners who need to hear your message and develop the flexibility in your businesses to thrive in a turbulent world.  --- Support this podcast: https://podcasters.spotify.com/pod/show/thatsoundsterrific/support

Join Doug as he interviews Darcy Juarez, the behind-the-scenes force of major marketing campaigns and co-author of Dan Kennedy's latest book. With over 20 years of experience, Darcy breaks down complex marketing concepts into digestible, actionable steps. She reveals the secrets of effective direct marketing, sharing insights on automation, customer psychology, and building sustainable marketing systems. KEY TAKEAWAYS Darcy emphasises that marketing success relies on understanding three fundamental elements: identifying the right market, crafting the right message, and choosing the right media channels where your audience pays attention. Darcy advocates for implementing just one marketing system per month, allowing businesses to build 12 effective systems over a year without becoming overwhelmed. Through her decades of experience, she has observed that people respond more strongly to pain avoidance than pleasure seeking. This is a crucial insight she uses to shape marketing messages. Marketing success can be broken down into a four-step process: getting the message delivered, opened, read, and responded to - teaching that failure at any step means overall failure. Focus on principles rather than tactics; principles remain constant while tactics evolve with technology. Through her strategic consulting, Darcy helps businesses identify customers who have both the ability and willingness to buy, two distinct qualities she's found must exist together for success. Removing routine tasks frees up mental energy, allowing business owners to focus on growth and strategy rather than repetitive work. Based on her extensive marketing experience, Darcy reveals that providing clear instructions is crucial - she's found that removing assumptions can double business response rates. BEST MOMENTS "We as small business owners can't even spend a fraction of that to try and get in front of everybody. So we're so much better off figuring out exactly who we are for." "You get to decide your business is your business. You get to decide every business does not have to be the same way." "We overestimate how much we can get done in a short period of time and we underestimate how much we can get done in a longer period of time."   ABOUT THE GUEST Website: www.MagneticMarketing.com Darcy Juarez is the woman behind the curtain of some of the biggest marketing campaigns and product launches we have witnessed. You may not have heard her name; but you definitely have seen her work. She recently co-authored Dan Kennedy's latest book, “No B.S. Direct Marketing for Non-Direct Marketers.” https://www.linkedin.com/in/darcyjuarez/ www.TheDirectMarketingBook.com VALUABLE RESOURCES Website: http://dougbennett.co.uk/ Email: doug@dougbennett.co.uk LinkedIn: https://www.linkedin.com/in/financialdoug/ Twitter: https://twitter.com/FinancialDoug Facebook Wealth Tribe: https://join.dougbennett.co.uk/ Download Your "Ten-Step Guide To Financial Freedom" Here: https://bit.ly/Struggle-Success BOOKS: Goals Do Come True is now live and available to buy on Amazon: https://amzn.to/3phcy6Z Think Simple, Win Big is now live and available to buy on Amazon: https://www.amazon.co.uk/Think-Simple-Win-Big-Business/ Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.

Recently, I had the privilege of sitting down with Simon Devlin, a brilliant entrepreneur from Australia who's mastered the art of blending offline and online business strategies. Simon runs a unique cigar business that combines the exclusivity of private clubs with powerful marketing principles. What makes Simon's journey remarkable is how he has applied continuity, ascension models, and direct-response marketing to transform a traditional retail business into a thriving membership-based community. In this episode of the Marketing Secrets podcast, we explored how Simon started with a small cigar shop and grew it into a luxurious experience with tiered memberships, private lounges, and engaging customer interactions. From his early inspiration through Dan Kennedy's teachings to building a systemized return path, Simon shares strategies that any entrepreneur can adapt—whether their business is online or offline. His approach to creating an unforgettable customer experience while driving retention and loyalty offers lessons that are both practical and profound. Key Highlights: Building a “return path” to ensure customers keep coming back, even in traditional retail. Transitioning from offering products to creating membership offers with unique perks. The power of hiring for the “service gene” to deliver exceptional customer experiences. How a cigar business grew continuity with engaging ascension models, from lockers to luxury experiences. Applying these offline strategies to online businesses, including creating personalized “lifetime value calls.” This episode is packed with actionable advice for anyone looking to build a lasting connection with their audience and drive consistent revenue. Tune in to discover how you can apply these principles to your own business and take your customer relationships to the next level! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Lindsey Anderson Show, I had the pleasure of sitting down with Nick Loise, the founder of the Sales Performance Team, to talk about the powerful connection between sales and marketing, especially for entrepreneurs looking to scale their businesses. Nick's incredible background includes roles as an author, speaker, adjunct professor, and a key contributor to GKIC and Magnetic Marketing. In this episode, we dive into direct response marketing, building sales teams, and creating systems that drive long-term success in business.Guest IntroductionNicholas Loise is a highly successful sales leader, entrepreneur, marketing and sales executive, Presidents Club winner and speaker. He is the founder of the Sales Performance Team, and he's passionate about helping businesses build high-impact sales teams that get results. He's an author and co-author of several essential books for marketers and sales professionals, including contributions to No B.S. Guide to Direct Response Marketing. Nick developed programs like Sales Mastery and played a pivotal role in shaping Magnetic Marketing. With eight years at GKIC working alongside Dan Kennedy, Nick has become a true expert in helping businesses scale through proven strategies.Building High-Impact Sales Teams - Key TakeawaysNick emphasizes that if you're serious about scaling your business, you need to hire two salespeople—not just one—to reduce risk and set your team up for success.The online coaching and consulting industry saw massive growth during the pandemic, but the influx of bad actors has created trust issues that must now be addressed.Repeatable systems and processes are essential to ensuring your salespeople thrive, even if they're not naturally great at sales.Today's buyers demand more proof and authenticity. Refresh your testimonials, focus on case studies, and make sure your messaging is aligned with modern expectations.Expanding your marketing beyond Facebook and Instagram is critical. Platforms like YouTube, TikTok, and LinkedIn offer untapped opportunities for entrepreneurs.Finding the Right SalespeopleNick shared strategies for recruiting top talent, including using platforms like LinkedIn, Indeed, and Glassdoor. He also recommended high-ticket closer recruiters like Zach Brown and Robert Posey.Look beyond traditional recruiting—great sales talent can often be found in customer service roles at restaurants, hotels, or valet services.Your job postings should work like your marketing: they must attract the right candidates and repel those who aren't a fit.Proper onboarding and clear expectations are critical for giving your sales hires the tools they need to succeed.The Pandemic's Impact on the Info SpaceThe pandemic sparked an unprecedented boom in online coaching and info products, with people turning to digital learning for new skills and career changes.Unfortunately, this growth also brought “bro marketers” and bad actors into the space, leading to increased scrutiny from payment processors like Stripe.Sales processes have lengthened as buyers are more cautious, making trust-building and authenticity more important than ever.Building Trust in Today's MarketRegularly update your testimonials and case studies to stay relevant and showcase your expertise in transformational coaching.A strong onboarding process can dramatically reduce churn and ensure your clients feel supported.Video content on platforms like YouTube and TikTok offers an authentic way to connect with your audience and build credibility.Exceptional customer service is a must. Being proactive about resolving issues can prevent chargebacks and retain clients.Expanding Marketing...

Send us a textTransform your marketing strategies and break away from the digital noise with insights from marketing specialist Ron Reich in our latest episode. Discover how Ron shifted from law school to guiding entrepreneurs to unprecedented business growth and learn how you can apply his expertise to your own ventures. Through our conversation, Ron reveals strategies influenced by marketing legend Dan Kennedy and shares his experiences with industry giants like Ryan Levesque.Uncover the keys to simplified, effective marketing by focusing on the trifecta of lead generation, nurturing, and conversion. We'll guide you through various traffic generation methods, emphasizing the importance of choosing one and maintaining consistency to avoid distraction. Learn why nurturing leads with consistent content, particularly through email, strengthens connections and boosts sales. Ron's analogy of sales being like parenting—spelled T-I-M-E—highlights the significance of investing time in your audience to foster deeper relationships.Delve into the realm of efficient social media use and automation without losing yourself in the digital vortex. Strategies inspired by Cal Newport's digital minimalism can help you harness social media's power while minimizing screen time. Explore the benefits of scheduling posts, automating business processes, and the necessity of proactive outreach for sustainable growth. As Ron shares his expertise, discover tools like Zapier and Calendly to enhance your marketing efficiency. Don't miss this opportunity to connect with Ron Reich and explore his resources at ronreich.com, designed to elevate your marketing game.Support the showThis episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something. =========================== ⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/ ⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application ⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting. Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Are you relying too much on giveaways to win trust and favor?

In a world jam packed with ads everywhere you go, does your advertising stand out? Bill Glazer, longtime business partner of Dan Kennedy and outrageous advertising expert, knows A LOT about what it takes to get prospects to pay attention (and pay you money!) Speaking from stage, Bill uses examples from his and Dan's marketing, as well as their students' marketing to illustrate which techniques work best for grabbing your audience's attention and getting them to do business with you. Get ready to think way outside the box on this one! MagneticMarketing.com NoBSLetter.com

There are MANY ways to make grievous mistakes in selling. How many might you be making? In the second half of this two-part episode, Dan Kennedy reveals more big errors commonly made in selling, as well his method for writing sales scripts that ensure consistent results. Be sure to check out part one first before diving in! MagneticMarketing.com NoBSLetter.com

Curious how top entrepreneurs overcome sales challenges and achieve consistent growth? In this episode, we dive deep into the essentials entrepreneurs need to master sales with expert Nick Loise. Discover why tailored sales strategies, understanding customer pain points, and embracing authenticity are crucial. Learn to build effective sales systems, overcome objections, and develop vital traits for success. Whether you're struggling with mindset barriers or ineffective coaching, this episode offers actionable insights and tips to drive your business forward. Don't miss out on transforming your approach and unlocking your entrepreneurial power. Follow or subscribe now for more exclusive content and insights!   Connect with Genea: [free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/ Website: http://bethewolfnow.com/ Instagram: https://www.instagram.com/geneabarnes/    Connect with Nick: [Free gift] The Sales Management Manifesto And Value Packet: https://salespack.salesperformanceteam.com/  Website: https://salesperformanceteam.com/  Linkedin: https://www.linkedin.com/in/nicholasloise/  Facebook: https://www.facebook.com/salesperformanceteam/  Sales Team free resources: https://salesperformanceteam.com/resources/    About Nick Nicholas Loise has been a salesperson, sales leader, successful entrepreneur, marketing and sales executive, Presidents Club winner, speaker, and author. His third entrepreneurial endeavor is Sales Performance Team, a company focused on helping small—to midsize businesses improve their sales leadership, sales processes, systems, and playbooks.   Sales Performance Team was founded after speaking and working with countless small business owners and entrepreneurs about their frustrations with managing, hiring and putting processes in place for the sales team. After running seminars and workshops on this topic and sales training at GKIC/Magnetic Marketing, he saw that there was a huge opportunity to serve this market.   His passion is, and always has been, helping entrepreneurs, businesses, and professional practices market and sell better, faster, and more efficiently to help the owners improve profitability and valuations.    Nick achieves this by building integrated sales and marketing processes and systems with a focus on lifetime customer value. Through his work, he has revamped the sales process and marketing processes, created playbooks, and introduced new business development plans focused on putting the right strategies and people in place to drive revenue, sales, and customer retention for companies ranging from $1 million to Fortune 100.   Nick's success is driven by being a salesperson first and foremost. He approaches all problems and opportunities through the lens of acquiring more customers, selling more to them at higher prices, and getting them to come back for life. While others talk about this, Nick has actually done it, continues to do it, and works on creating processes and systems so others can replicate this in their businesses.    He is an author and co-author of many books on sales and marketing, a sought-after speaker, creator of the GKIC/Magnetic Marketing educational courses Sales Mastery with Dan Kennedy and Dave Dee, Sales Mastery, How to Create a High Impact Sales Team, a contributor to NO BS Guide to Direct Response Marketing, Magnetic Marketing and the NO BS Letter, Author of Moving the Sales Needle in Your Business, The Ultimate Guide to Managing Your Sales Team, and was the co-presenter of the GKIC/Magnetic Marketing Sales Boot Camps and Marketing Boot Camps focused on helping small- to medium-size businesses sell and market better. He has also been an Adjunct Professor of Marketing at North Park University in Chicago.     Nick brings his passion for sales, marketing, small business, and entrepreneurship to his work every day. You can reach Nick by email at Nick@salesperformanceteam.com or by phone at 847-232-0444   00:00 The Problem with Generic Sales Messages 01:56 Introduction to Be the Wolf Podcast 02:19 Overcoming Sales Resistance 03:35 Meet Nick Luisi: Sales Leader and Entrepreneur 06:16 Tailoring Sales Strategies to Fit Your Business 12:25 Common Sales Mistakes and How to Avoid Them 18:52 The Importance of Listening in Sales 30:01 The Curiosity-Driven Salesperson 30:21 Internal Motivation and Grit 30:40 The Importance of Being Coachable 31:53 Ethical Core and Authenticity in Sales 33:27 The Evolution of Sales Tactics 38:06 Mindset and Business Success 43:02 Challenges Salespeople Face 51:59 Final Thoughts and Contact Information  

You spend valuable time and resources on effective marketing that drive people to your business wanting to know more. All that effort and money can be thrown down the drain all too easily if you don't make sure to mind the giant gap that tends to open up for so many entrepreneurs at this stage. In part one of this two-part episode, Dan Kennedy explains the true relationship between marketing and sales, the purpose of each and the common mistakes that must be avoided once prospects find their way to you. Make sure to check out part two next week! MagneticMarketing.com NoBSLetter.com

Why is contributing without expectation critical to long-term relationship building?   In this episode, Brian Kurtz, a direct response marketing veteran with over 40 years of experience, delves into the power of relationships, exploring how giving without expectation of return can lead to profound personal and business growth. Brian shares his unique insights on contributing to connect, the importance of nurturing relationships, and how his mentors shaped his career. He also opens up about his experiences with life-threatening health events and the legacy he hopes to leave behind, making this a deeply reflective and educational conversation about the true value of human connections in business and life.   [00:01 - 10:28] The Power of Connection Building connections start with contributing without expectation The importance of mentors in shaping one's career Understanding relationships as a long-term investment   [10:29 - 20:05] From Dangerous Jobs to Lifelong Relationships Kevin's transition from commercial fishing to entrepreneurship Joe Polish's instrumental role in Kevin's career path How dangerous experiences teach resilience and adaptability   [20:06 - 30:53] Making the Right Ask in Relationships The danger of making asks from nowhere The 100/0 principle—giving without expecting in return How to make the right ask based on mutual value   [30:54 - 40:42] Mentorship and Legacy A mentor chooses you when you offer value, not the other way around Brian's personal stories of mentoring from industry legends The lasting legacy of contributing to others' success   [40:43 - 53:24] The Perpetual Launch: Overdelivering Why overdelivering is critical in all aspects of life Brian's philosophy of long-term contribution and legacy Creating lasting impact through books, teaching, and relationships     Key Quotes:   “Everything in business and life is not a revenue event, but everything is a relationship event.” – Brian Kurtz   “You give 100% in the relationship, and if you get nothing back, that's fine. But if your expectation is quid pro quo, you're out.” – Brian Kurtz     Connect with Brian:   Websites: https://www.BrianKurtz.net                   https://www.OverDeliverBook.com                   https://www.TitansOfDirectResponse.com    LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934    Facebook: https://www.facebook.com/brian.kurtz.121       Honoring: Gene Schwartz, Dick Benson, Dan Kennedy, Perry Marshall, Jeff Walker and many more     Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

One of the most important steps in the learning process after internalization is reinforcement, meaning you regularly revisit the basics in order to keep your skills sharp. Tom Hopkins, known as America's #1 sales trainer, advises that the same principle applies to mastering sales. In part one of this two-part episode, Tom takes to the stage at one of Dan Kennedy's powerful Super Conferences to share the most important fundamentals of sales on which every entrepreneur/salesperson must build their foundation. Don't forget to tune in next week for part two! MagneticMarketing.com NoBSLetter.com

Kevin King, creator of Billion Dollar Seller Newsletter, creator of the Freedom Ticket, the #1 course for Amazon Sellers (160,000+ students), founder & host of Billion Dollar Seller Summit: Industry's most elite summit, host of the top-rated AM/PM Podcast for Amazon & E-commerce Sellers, he's a Keynote Speaker and has spoken at 100+ online and in-person conferences, he was featured on: USA Today, The Wall Street Journal, Lifestyles of the Rich & Famous & many more, has 8-figures of physical product sold and 8 figure of digital products sold online and named one of the top direct marketers by Target Marketing MagazineIn our previous podcast episode, Kevin talked about his entrepreneurial ventures and how he became the “king” of Amazon e-commerce, he also discussed his “wicked-smart” direct marketing strategies and the software tools Kevin uses to implement his genius strategies Highlight Bullets> Here's a glimpse of what you would learn…. Kevin King's concept of the Dream 100 and its significance in acknowledging and promoting individuals in the e-commerce industryThe current landscape of e-commerce, with a focus on Amazon as the dominant platform for selling physical productsThe increasing competition and challenges faced by sellers on AmazonThe evolving nature of Amazon selling and the importance of expertise in areas such as supply chain management and advertising strategiesThe challenges faced by small and medium-sized sellers in adapting to the changing dynamics of Amazon sellingThe importance of not rushing into business growth and the need to understand the basics before trying to become an expert in all areasInsights on identifying and selling to a specific target audience, understanding customer lifestyle and needs, and owning customer dataThe power of building a strong brand and leveraging marketplaces as lead magnets to drive customer acquisitionKevin King's journey of building a successful business by leveraging data and understanding his customersThe importance of understanding the target audience and creating products and content tailored to their specific needs and preferencesIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Kevin King, a seasoned Amazon seller and founder of the Billion Dollar Seller Summit. Kevin shares his extensive experience in e-commerce, emphasizing the importance of understanding your target audience and leveraging customer data for sustainable growth. He introduces the Dream 100 concept, recognizing influential individuals in the e-commerce space. Kevin discusses the evolving landscape of Amazon selling, highlighting the need for expertise in areas like supply chain management and PPC strategies. He also explores the potential of AI tools in marketing and the timeless principles of human psychology in driving consumer decisions..Here are the 3 action items that Josh identified from this episode:Action Item #1: Be a Sophisticated Business Owner: This involves 2 things:A. Seeking Expert Advice: Consult with experts and consultants to navigate the changing landscape.B. Understanding Your Audience: Leverage data to tailor products and marketing strategies to specific demographics.Action Item #2: Leveraging AI Tools for Personalized Marketing:Kevin discussed the potential of AI tools like Benson AI for copywriting and video creation tools like Sora and Runway. These tools can revolutionize marketing and influencer strategies by enabling businesses to create personalized, high-quality videos for their products.Action Item #3: Learning from Historical Marketing Figures: Kevin highlighted the timeless principles of human psychology in marketing. He encouraged sellers to study foundational principles from historical marketing figures like Dan Kennedy and apply them to the modern world.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comBillion Dollar Seller SummitASM (Amazing Selling Machine)Helium 10 Freedom TicketShopifyTikTokWalmartNeiman MarcuseBayGuerrilla Marketing by Jay LevinsonWizards of AdsBnsn AIPerplexityClaudeChatGPTSoraRunwaySpecial Mention(s):Adam “Heist” Runquist on LinkedIn

Don't miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLYEpisode Breakdown:00:00 – Introduction and Conference Announcement02:10 – The Importance of Marketing Basics05:33 – Direct Response Marketing Explained08:23 – The Six Rules of Direct Response Marketing08:43 – Rule 1: Always Make an Offer12:26 – Rule 2: Create Urgency15:10 – Rule 3: Clear Instructions18:55 – Rule 4: Follow Up22:58 – Rule 5: Track and Measure27:24 – Rule 6: Results Matter31:34 – Conclusion and Special OfferKey Takeaways:Always Make an Offer - Every marketing piece, from emails to social media posts, should include a clear offer. More offers = more revenue.Create Urgency - Give your audience a reason to act NOW, whether through limited-time offers, challenges, or specific events.Provide Clear Instructions - Confusion kills conversions. Lay out clear, step-by-step instructions on what your audience should do next.Follow Up Consistently - Most gym owners are sitting on a goldmine of unconverted leads. Follow up with them to maximize your revenue.Track and Measure - Know where your leads are coming from, and what marketing channels are generating the best return on investment.Results Rule - The only metric that matters is money. Track your financial returns and double down on what's working. Buy Vince's Big Book of Marketing Now: CLICK HERE If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

In this one I share with you LIVE footage from when we had Dan Kennedy - the worlds No.1 Marketing Expert and  guy who taught me everything I know about Marketing - on my stage at PPM LIVE. One of the things I got from Dan was the ability to make myself immune from criticism. Easier said than done, especially when you're in pursuit of a successful business that means you have to say and do things that lots of people don't agree with and we live in a world where most people have nothing else to do but pull other down. Dan taught me that almost all people's opinions are irrelevant. It's one of the best SKILLS you'll ever develop. Turn us up nice and loud to hear more. PPM LIVE Oct 17-20, use coupon code at: www.ppmlive24.com to save $100 on your tickets. 

You don't need to be a mind reader in order to know HOW your market thinks. Once you understand the 7 factors that drive human beings to either make or not make certain decisions, you can use those factors to your benefit! In part two, Dan Kennedy continues to elaborate from stage the seven "e-factors" that, when utilized in copy, create an irresistible offer your audience can't bear to say "no" to! Be sure to give part one a listen first! MagneticMarketing.com NoBSLetter.com

In today's class, we're talking about what it really means to challenge the norms and build a life full of discipline, confidence, and mental toughness. Inspired by the great Dan Kennedy and his "Renegade Millionaire" program, I'm breaking down how you can take these renegade principles and apply them to your life—not just in business, but in everything you do. This isn't just about following the crowd; it's about thinking differently, pushing boundaries, and creating your own path. I'm going to show you how to develop that renegade mindset that will help you take your game to the next level. Hit that play button and let's get into how you can start being a renegade today. Show Notes: [04:57] Massive success is only possible when you decide to go against the grain and do so successfully.      [13:18]#2 Look for rules, standards and norms that you can break and break them.   [20:48]#3 Be mentally tough enough to not succumb to external pressure to go back to conforming, which is what most people do when confronted for being renegades. [28:06]Recap Episodes Mentioned: 1025: The Opportunity Is In The Opposites 616: Respect & Trust The Process — Next Steps: Text Dre Baldwin: Text Dre at 1.305.384.6894 (or go to http://www.DreAllDay.com/Text) Work On Your Game University: http://www.WorkOnYourGameUniversity.com  Sponsor: AG1 by Athletic Greens: http://drinkAG1.com/WORKONYOURGAME  Get Dre's Emails FREE:  Http://WorkOnMyGame.com  Free Audiobooks:  The Third Day: http://www.ThirdDayBook.com/audible The Mirror Of Motivation: http://www.MirrorOfMotivation.com/audible Get The Free Books: The Third Day: http://ThirdDayBook.com  The Mirror Of Motivation: http://MirrorOfMotivation.com The Overseas Basketball Blueprint: http://BallOverseas.com  Basketball: How To Play As Well As You Practice: http://HoopHandbook.com/Free  Donate:  CashApp: http://Cash.app/$DreBaldwin  PayPal: http://PayPal.me/DreAllDay  Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please Review the show and let us know!  Dre on social media: Instagram [http://instagram.com/DreBaldwin] Facebook [http://Facebook.com/WorkOnYourGameUniversity] Twitter / X [http://X.com/DreAllDay] YouTube [http://youtube.com/dreupt]  Facebook Business Group: https://www.facebook.com/groups/6figuresandgrowing/  All Episodes + FULL Work On Your Game Podcast archive at:  http://WorkOnYourGamePodcast.com

Psssst... Dan Kennedy has some secrets to share, but ONLY if you are an honorable and ethical person who is dedicated to actually providing value to your customers. Speaking from stage, Dan goes in depth on seven factors that, when catered to in your messaging, can pull your audience in and mightily persuade them to buy! Don't forget to come back next week for part two! MagneticMarketing.com NoBSLetter.com

Having trouble staying focused? On today's episode, Dan Kennedy asks if you're in a success environment, or one that's setting you up for failure and low productivity. Source: Dan Kennedy - Time Management & Successful EnvironmentsHosted by Sean CroxtonFollow me on Instagram

Join us as we welcome back Steve Simonson, a renowned expert on sourcing and leveraging AI technology for Amazon sellers. This episode is packed with insights on a wide range of topics, from managing remote teams to the innovative use of voice AI in customer service. Steve shares his experiences over the past year, highlighting the rapid advancements in AI technology and how his team has been integrating these updates into their processes. We also discuss effective strategies for managing remote teams, emphasizing the importance of building management skills, fostering online collaboration, and maintaining team morale through regular communication and celebrations. Listen in as we explore the evolving role of AI in enhancing workflows and customer interactions, particularly for Amazon sellers. Steve sheds light on how major companies like Google, Amazon, and Meta are advancing AI technologies, with mentions of Meta's open-source Lama model and Amazon's AI applications like Rufus. Despite ongoing concerns about AI accuracy, Steve assures us that issues like hallucinations are gradually diminishing. We discuss the successful deployment of AI chatbots in customer service and the growing importance of AI in managing brand websites and internal company processes, with specific resources within the Helium 10 software highlighted for deeper insights. We also address the challenges facing Amazon sellers, including new fees, profitability issues, and competition. Steve offers reassurance by drawing parallels to past economic cycles and emphasizing persistence, sharing insights from Jeff Bezos' relentless approach. Additionally, we tackle the complexities of modern supply chain disruptions, offering practical tips for short-term problem-solving and long-term strategies such as resourcing and nearshoring. Finally, we highlight the significant opportunities that AI presents for small brands, encouraging businesses to embrace AI tools and look forward to upcoming events like Amazon Accelerate in Seattle. In episode 586 of the Serious Sellers Podcast, Bradley and Steve discuss: 00:00 - Managing Remote Teams and Leveraging AI For Amazon Sellers 03:53 - International Team Leadership Reflection 10:27 - Emerging AI Tools for Ecommerce Sellers 16:05 - Accessing Freedom Ticket for Amazon Sellers 19:09 - AI Video Creation for Beginners 20:46 - Leveraging AI for Listing Generation 22:56 - Navigating Challenges in E-Commerce Business 28:24 - Talking About Retirement 31:29 - Navigating Supply Chain Disruptions 34:09 - Enterprise Software and AI Integration Advice 35:32 - Small Brands Embracing AI Opportunities ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got Steve Simonson back on the show, one of the most knowledgeable people in the world when it comes to leveraging AI for Amazon sellers. He's going to talk about a wide variety of topics, such as running remote teams, to sourcing, to voice AI that can actually be your customer service rep. How cool is that? Pretty cool, I think. Are you afraid of running out of inventory before your next shipment comes in? Or maybe you're on the other side and you worry about having too much inventory, which could cap you out at the Amazon warehouses or even cost you storage fees? Stay on top of your inventory by using our robust inventory management tool. You can take advantage of our advanced forecasting algorithms, manage your 3PL inventory, create POs for your suppliers, create replenishment shipments and more all from inside Inventory Management by Helium 10. For more information, go to h10.me. Forward slash inventory management. Forward slash inventory management. And don't forget, you can sign up for a free Helium 10 account from there, or you can get 10% off for life by using our special podcast code SSP10.   Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. You know, here at Helium 10, I don't know how this happened but we have a lot of S things. You know, we've got the Serious Sellers podcast, we did the Sell and Scale Summit. Now we've got Steve Simonson here and so I did have a hat with an S. This is actually a unique minor league baseball Sacramento hat here, but we're trying to keep the S theme together here. Steve, how's it going?   Steve: Boy, I'm well, I love it. The alliteration does not stop. That is really impressive. If you look closely at my forehead, you'll see a giant S carved into the forehead. So everybody, get out your inspection equipment. But it's there, you can rest assured.   Bradley Sutton: I love it. I love it All right, guys. Well, this is not the first rodeo of Steve here. He's been on the podcast before, so if you want to get back into a little bit more of his backstory and different things, some of the episodes he's been on is episode 38, episode 459. And we're going to talk a lot about AI today because I think that's what Steve is known for and that's what his module on Freedom Ticket is also about. But before I even, I just wanted to just see what you've been up to like the last year. It's been a year or so since you've been on the podcast. How's the back end of 2023 and 2024 been for you?   Steve: Yeah, it's been good. I tell you it's a very fast-paced world we live in, and particularly as I focus on AI and how we integrate that into some of our enterprise-level software, it is just an endless train of upgrades, like every week somebody's got a new model and some new AI breakthrough has happened, and so we've been really quite busy at trying to figure out how to support these future frameworks within the same context of how can you build it once but allow it to be upgradable. So it's been exciting, it's been fun, but, no, no short of challenges as well.   Bradley Sutton: Sure, sure, absolutely, absolutely. Now, one place in the last year or so that we caught up was in Bali. We went and spoke at this event and that was an amazing event. So anybody who has a chance to attend an event that Regina organizes, you should definitely, you should definitely try. We even had mud wrestling and everything. And I remember one thing you were talking about there. It's funny. I don't remember what I did yesterday, but then I'll just remember the strangest things or the most random things. I remember you had a big team across different countries and you were talking a little bit about that and it just, you know, across. You know across different countries, and you were talking a little bit about that. And it just got me thinking too. You know, as entrepreneurs most of us we don't have like an office and we've got, you know, in-office employees. You know we might start out hiring a VA here or there, and then you know the team scale. So you know somebody like yourself with experience, you know managing scores of employees at the same time. What are some tips you can give Amazon sellers out there or just entrepreneurs who have remote teams Like how do you, first of all, just what are some tips on managing a remote team where you're not there in person?   Steve: Well, the first thing is it is. It's a skill that you have to learn right. So a lot of us think that somehow management is just built into all of us. I don't believe it is, and I think entrepreneurs are some of the worst at it, myself included, maybe first and foremost terrible manager, but I think you've got to build the skills, and so one of the things that we try to do is find ways of collaborating online that would be similar to an office environment. So, you know, our HR folks will have, you know, birthday celebrations or, you know, have monthly meetings to celebrate everybody's birthday or those types of things. We also have other things systemically that try to help, you know, remind everybody. Hey, celebrate your Wednesday weekly win. Everybody has at least one win every week, so let's share those amongst the company, because there's a lot of people in the company who may not know each other different locations, different parts of the world but I do want to just remind people that the basics really matter, like how you talk to people, you know understanding, you know where they're coming from, do they have the essentials that they need to, you know, perform the job.   Steve: And the biggest I don't know revelation, especially dealing in the Amazon world is everybody expects a VA to be a unicorn. It's like you can do everything as the entrepreneur, so you just think you're going to delegate everything over to this unicorn. That's not going to happen. It's unfair, it's unrealistic and it shows that you're not yet a competent manager. And so my advice is you know, start slow, give very specific, task oriented things that have a beginning and an end, and then you know kind of work up from there and, as the internet says, educate yourself right. There's lots of books. One of my favorites is it's. It's the book name is called it's the manager. People don't quit jobs, they quit managers, and the faster we, as entrepreneurs, learn that, the better off we'll be.   Bradley Sutton: Yeah for sure. Now, speaking of managers, you know, once you get more than a few employees in a foreign location, you know you might make some kind of managerial structure. So for the subordinates, hey, you know performance management, things like that, you know it's probably handled by the manager. But how do you, kind of like you know performance, evaluate the managers themselves? You know, because you don't have really a middleman, they're directly reporting to you. How do you know who's your stars? And then how do you know when you need to take, perhaps corrective action?   Steve: Well, the number one thing that leads our decision making and I recommend this for anybody is data right. Let's start with what are the responsibilities this particular section manager, right? Are they in charge of marketing? All right, how are the leads going? What are the KPIs related to this? And people have a lot of trouble coming up. They ask all the time what are the KPIs? What are the KPIs? And you know we talk about AI a lot. Go ask ChatGPT. Here's the position. Give me a you know, general position description and give me good KPIs and then massage it right. It can't read your mind, but it can, you know, kind of move and groove with the suggestions you give it. So KPIs are absolutely doable. Now, sometimes getting the data is a little harder than you want it to be, but once you overcome that hurdle or at least come up with an alternative, then data should drive those conversations. And the question is like hey, you're doing really well this week. What's going right? Why is this going so well? We want to be able to understand and replicate it. Or hey, you're behind your numbers. What are the challenges you're facing? Maybe they got a bunch of people on vacation or maybe the Google credit card stopped charging. There's all kinds of things that happen in business, but numbers drive decisions and we like to say what's broken in the system, not what's broken in the people. The people want to do a good job In general. If you manage them and you're fair with them, then you're going to find that they want to perform well. They want to do a good job.   Bradley Sutton: I'm sure we talked about more things. We had a good time there at the Balinese massage. That was my first one. I don't like those rough, those really rough ones. The Thai massages Guys, don't get Thai massages unless you like pain, oh my goodness. But I think they put you and Leo like in a couple's massage.   Steve: Yeah, Leo, and I decided that you have the romantic couple's massage. Yeah, it was lovely.   Bradley Sutton: Yeah, yeah like I had my room all to myself and then you're like oh, okay, well, I guess we're going to be here in this room.   Steve: How did he get the room? Although we all had the room with no walls, which is like you know bugs and everything else but yeah, it was pretty neat. I think all of the you know for an hour it was nine bucks or something and it was a joy.   Bradley Sutton: Yeah, you can't beat that.   Steve: Yeah, it was a delight.   Bradley Sutton: Can't beat that. Great food and everything else. All right. Now switching back to you know, one thing you talked about there and you've been known for the last couple of years is at the forefront of how Amazon sellers and e-commerce entrepreneurs should be leveraging AI, and so that's something that's changing on a weekly, monthly basis. The last year, what are some of the most notable advancements or differences in the world of AI as it relates to Amazon sellers?   Steve: Well, first of all, you know, last year it was kind of the year of ChatGPT, right, everybody heard ChatGPT and this became a synonymous term with AI. But they're just one company. ChatGPT is led by OpenAI, which is ironically not open now. It's closed source, and over that they kind of led the tip of the spear into this new world of AI. There are plenty of others trying to get things done. Google has tried and has had a couple flubs. Amazon itself is now deploying AI for the customer-facing side, as I'm sure many sellers are recognizing. And then there's so many others, including Meta, which has allowed their stuff to go actually open source. The Lama model, which is a large language model built on, like you know, 400 billion or 40 billion, I can't even remember. The numbers get so insane. I think it's 400 billion data points in the Lama 3.1, which is as good as any closed source or paid service, and that is exciting. Groq is exciting. So there's a lot of these engines coming out. For sellers, what they, in my opinion, should be focused on is like how do I make my workflow today better, right, whether it's my own personal workflow which I use AI all the time, or the work, you know process of my colleagues. And it's really important to tell your team this is not to replace you, this is to enhance you. The AI will not replace you, but somebody who uses AI will replace you if you don't get your act together. Like this is really, really an important message. And so you know, the first step is just how do you improve those workflows, and then there are many other exciting steps coming up down the line. You know almost immediately.   Bradley Sutton: Maybe it's because I'm an old fogey, as it were, as far as adopting new things sometimes, but a problem with AI I've had in the past is a similar one, which I remember you kind of talked about in some of your presentations. How you asked AI last year like who is Steve Simonson? And it had your birth date wrong and it said you had done this when you were some author or something like that and this and that. And so you know like, hey, you know, I guess we call those hallucinations. But then, like, you know somebody even you know we're a year later and I'm still seeing similar things like for example you mentioned the Amazon AI you know there's Rufus and then there's ones that summarize reviews and stuff like that, and some of it's just absolutely useless. You know like, no, yeah, customers love how large this seems and they also love how small it seems. I'm like, come on, like this doesn't even help me. So like, is that an accurate assessment or am I being biased? Like, say, hey, why is it taking so long to fix a lot of these hallucinations, or are you seeing a macro? Uh an improvement on those kinds of things?   Steve: Yeah, no question it is improving. So if you start comparing you know ChatGPT three and a half to ChatGPT four to you know 4.0 and some of these other evolving models the hallucinations are shrinking. They won't go away until there's a large enough data set that is just more robust, honestly. So we should understand that it's still lying to you 20% to 25% of the time, just making stuff up out of thin air, and so that should be a real staunch warning to everybody. When you see the thing, tell you something. In my case it had the several book titles that I had written, that I had not written, and no one's written right. So, like I was very impressed with what it wrote, but it was unfortunately it was not me. So expect that hallucinations will continue, but they will continue to reduce over time as well. So don't use that as your obstacle. That ain't going to work. There's so much positive, good stuff. Now some of it has to do with how you structure the prompt or how you use the ins and outs of the data, and it's certainly not flawless. But you know, every day it's getting better, and I've seen like the voice stuff is incredibly good now and I suspect within, let's say, 12 months, all the early adopters will have on their their brand website. They'll have a brand, you know, a message bot that is completely trained on their stuff, right? So all your PDFs, all your products, all your company policies, return policies, shipping, whatever and it will be able to perform chats better than a human on average, right? And, by the way, this has already been proven.   Steve: This year, a company sent 2 million live customers to their new AI chatbot and it had more first touch resolutions, it had higher customer satisfaction and obviously, the cost was less and it was the equivalent of 700 full-time people. So what we want is we want better customer experience and if you can do that with AI, people will come to expect that to be available. So, early adopters within 12 months, you know, and then other people over time, for sure. Message bot chat, you know, 24, seven live, educated bots about your stuff. We're doing this now. It's very powerful. By the way, the larger your company is, sometimes you need this internally, right? Hey, what's the HR policy? What's the vacation and where it can actually interact and go? Oh well, can I get this vacation off? And it will allow it to schedule and do other things. So very powerful stuff that's coming real quick.   Bradley Sutton: We're not going to go into everything he talked about in our module, but just for those who have access to Freedom Ticket, which is pretty much any Helium 10 member let me just show you, guys, where you can go to see his information. Go into Freedom Ticket 4.0 under the module Product Research and Sourcing. Click on the Power of AI for Amazon. We got you in a very flattering screenshot right there.   Steve: That's actually how I talk. My eyes are closed.   Bradley Sutton: Love it, but, hey guys, he goes in-depth there on how it can help Amazon sellers. But let's just stay on this subject and talk about some specific use cases. I think one of the things that was terrible maybe a year and a half ago or a year ago that has gotten a lot better, in my opinion is images. You know, um, and obviously Helium 10 has integrated some things Amazon has integrated into their advertising. They actually require, um, you know, sellers to have a custom images now for, like, sponsored brand ads and things like that. So if you're not, if you don't have this humongous repertoire of, or a repository, I should say, of, all these images, well, AI is kind of like the only way to go. So what kind of different AI tools should Amazon sellers be using now as far as imagery? And then, what are the use cases that you see most useful?   Steve: Well, the first is the idea of simply being able to scale up your images. Right? You can upscale images with very high fidelity that you could not do in the old days, right? I remember watching shows, you know, maybe as far back as the 80s, you know, and the cop shows like, zoom in and enhance, and it's like anybody's ever worked with photos or videos. It's like you could zoom in all you want. You're going to see giant pixels. There's no enhance available, right? But today you actually can upscale those images. So anybody who doesn't have giant zoomable images, I think that's a lost opportunity and within that module, I put in a couple options that will do that upscaling for you. The other thing is coming very fast down the line is, you know, beautiful room scenes or lifestyle shots. They might be called with your product in the shot itself, and so that gives you just unending abilities to position your product in natural life. You know style images. There's any number of other ways you can do it. You know we use, uh, AI images to make themes, right, so you may say well, gosh, I want to have my I don't know my little travel bag and I want to show it with a, a Washington state theme or a, you know, a California theme, and AI will make beautiful, beautiful background imagery. And there's your social media right. You can just do that for every single day or multiple per day. Really incredible. The ideation that this AI brings to the table, I think, is worthwhile, and the quality, as you said, Bradley, incredibly advanced compared to how it was, you know, even a year ago, especially two years ago. So really, really, you know, images should be a high priority for everybody.   Bradley Sutton: I forgot it was a webinar. I was watching Kevin King. He showed some kind of like I'm not sure if it was released yet, but some previews of different AIs for video and it looked real. I was like, how is this not real? So what is available out there that you're not having to pay thousands, you know? Uh, obviously you can get super advanced stuff and you can make movies and everything you know with it, but something that's accessible to like Joe Amazon seller, um, who could you know, perhaps you know, make make a product video with just uploading an image or a short video and then and then make that into a nice video ad or something.   Steve: Yeah, so one of my favorites for this type of purpose is called Invideo.io, and I believe I highlight it in the Helium 10 presentation. But basically you can either just give it a text prompt, right, and it'll make an entire video for you. You say how long do you want it? What's your? You know, are you going on a vertical short format or a horizontal long video format? Right, so you know, one might be more appropriate for TikTok and the other one for LinkedIn or YouTube. And then you can even upload images of your product or videos that you may already have, and it can incorporate those and it will do the music, it'll do the voiceover, it'll do the pulling in a bunch of videos around it, and it can be very, very effective. And so you'll. You know, we use that every single day to make videos that are mostly good quality. There's a couple little pieces. It's like I basically told my marketing folks. It's like it's more important to have the video and get it out there and show some content and then have the final little you know accent or the little you know relic that's on the screen solved, but in video is very, very powerful, and that's just one example. There are many like it.   Bradley Sutton: What else. As far as you know, I think the number one thing for me that even I'm using AI and like even six months ago I probably still hadn't really used AI, but now I use it for almost every single one of my listings is like listing generation. You know, obviously, since Helium 10 has it, I get access to it for free. But hey, you know people, you know you can get free versions of ChatGPT. But that one is really powerful to me because I'm not just for you know, I'm, I'm obviously a native English speaker. I don't need help writing an English listing. But then sometimes I have writer's block and I'm like, hey, let me go ahead and say, hey, make a listing here's, here's my keywords, and I want it like in a funny tone. And then it's not the listing I end up with. But then I'm like, oh, this is a great direction. Let me just, you know, tweak a couple of things. But for me the power is like, hey, I'm going to make a listing in in UK and hey, I need to make one with British. You know English. Hey, I need to make a listing in Spanish. I can kind of speak Spanish, but I'm not a native speaker. So, uh, I can write all my prompts in English and then it'll go ahead and, and you know, make a listing in Spanish what. What are some things that you maybe think that sellers might be leaving money on the table as far as leveraging AI when it comes to their actual copy that they're doing, whether it's listings, whether it's, you know, blogs, et cetera.   Steve: Well, the first thing is I believe that because AI is so new as a tool and a lot of people, myself included, we had negative experiences right. I would generate an image on mid-journey and the guy would have nine fingers right and I'm like so the clear thing that a lot of us said is this stuff is crap, it'll never work, I'm out right. And if you had hallucinations or you had kind of weird images and you haven't revisited it, you're making a mistake. So when you get in there, the next most common mistake is single dimension thinking. Right, you say I need a listing for Amazon for this product and it writes out something that's, you know, relatively generic because you gave it one single dimension listing Amazon, this product. But if you say you know I'm, I want to add a language, like you talked about Bradley, or I want to write this like Dan Kennedy, You know one of the you know very, very best copywriters, or maybe you don't know the name of great copywriters. You go who are the top five copywriters, right, that are direct response copywriters, or who's the best you know, fantasy writers, whatever and then write it in whatever style that you're looking for. So, having a writing style, having an audience that you're trying to reach, is just adding extra dimensions to that. You know, first, single dimension concept right, I just need a listing. No, you need a listing written in a style for a platform to an audience, in a tone, right. And the more of these dimensions you add and there are far more that you could go the more personality comes out of that and that's really what you're looking for. You want the AI to help bring forward your own personality and I highly recommend people add additional dimensional layers and they will have better results.   Bradley Sutton: Switching gears a little bit and, who knows, maybe this conversation will, or the answer might be some version of AI. But you are in, you know you network a lot, you go to events, you talk to a lot of Amazon sellers and I'm sure you have felt the sentiment this year. It's probably, I would say, the most negative it's been in a while as far as new fees and profitability and competition. And hey, now there might be almost like Teemu-ish thing going on where Chinese sellers can sell directly and ship directly and stuff. And so what is your advice to those people who maybe have a little bit negative connotation compared to before as far as selling on Amazon, not sure how they're going to proceed?   Steve: Well, the first is, if they can get on the screen, I'll just pat them on the head. Hey, little buddy, it's going to be okay. So you guys can line yourself up if you're feeling down, and go in for the pat. Listen, I've been around a long time, right? Dinosaur is you know? They're the young upstarts compared to me. So I've seen these patterns happen for multiple generations of e-com. Right, believe me, back in 99, 2000,. It was the glory days. Then 2001, 9-11 happened and it was a nightmare and everyone hated everything. And the dot-com crash happened. And then it got really good again in the mid-2000s and everybody's flying high. And then the housing crisis and financial crisis globally happened and everybody hates everything again. Right and so and again, these continue to happen. And so my, my mission for true entrepreneurs is if you're going to be persistent, if you're going to be in the game, expect ups and downs. Do not play that just straight up line. There is no line that looks like that, even those crazy hockey sticks that you see. That you know from companies there were little iterations of up and down all the way, and I just want people to know that. You know, persistence is really part of the game and you know if you go to relentless.com. Do you know where that goes, Bradley? I do not. It goes to Amazon. And the reason why is because Jeff Bezos said if you're going to be an entrepreneur, you better be relentless so you can check it out right now, relentless.com for anybody out there. That's what you got to be. And so listen, it's okay to. I always say take one lap and go. This sucks, I wish this didn't exist. These fees, this competition, this problem, this whatever. And then get to work and try to solve it or come up with a strategy to get over the obstacle. That's your choice deal with it or get out of the business, and I think serious people have to get serious about business, so they should listen to a podcast for serious sellers. I don't know. There you go.   Bradley Sutton: Double clicking on your little dinosaur comment. You know, if I'm not mistaken, you even at one point kind of retired and got out of the game and then you got back in. How does somebody know when it's time to? You know, I'm not talking about the, you know long sail into the sunset or anything, but hey, it's time to just relax and enjoy life, or no, you know what? I still need something that drives me. You know, because it's not an age thing. You know like, I know people in their late 20s who retire because they've had enough success and they've accomplished what they want to. I know people in their 80s who are still working strong. So how does the entrepreneur get to a point where it's like you know what I'm ready to, kind of like, relax a little bit.   Steve: Well, the first thing is, you know, everybody's got their own context of where they came from and where they want to go. So don't let me project my stuff onto you guys. But I can tell you retirement 1.0 sucked right. It was awful, and it's not a question of you know. Could I do anything I want? Yes, I could, but my friends couldn't come out and play right, and my family got tired of being on vacation. My kids were tired of being on vacation. Now people can go oh, crying me a river. What kind of first world problem is that? But it's still a real problem, right? Because I did not enjoy it. And then I felt guilty, because I'm living a life that anybody would kill for and that doesn't make you feel good. So my brain is not wired to kind of check out. And so retirement 2.0, which I've recently begun testing we're in beta is basically just trying to say well, listen, I don't want to work 80 hours and I don't want to work any hours on things that I don't like. So over time you'll find things that you like or don't like and start positioning even your role within your current company on the things that you like to do. By the way, somebody loves to do the thing that you hate the most. Right, and I had this realization. One of my finest team members she's been with me gosh, it's probably coming up on, you know, 25 or 30 years she loves the thing that I hate the most. So I kept doing the details and very complex Excel sheets and forecasts and inventory and things that I hated doing far too long. When I was able to turn it over to her kind of an exasperation because I'm a terrible manager and I don't know anything. She's like, oh, thank God, I've been dreaming about this and I just couldn't imagine in my own small brain that, like somebody else, would love to do this thing. So remember that there's so many different people. Somebody wants to do the things that you hate to do. So please, the faster you can excuse yourself from the things you hate, get the people who love to do those things and then you'll start to chart. You know, chart your course, whether it is a financial course or a lifestyle course or whatever it is, towards, you know that, that bright future. Me, I, I have to do stuff. My brain will not allow it to stop and you know, that's why I try to spend so much time helping entrepreneurs. I want them to come on vacation with me and let's go play.   Bradley Sutton: That's good advice. You know I asked myself this question. You know, sometime of wondering, hey, well, when is it time to? You know, to hang it up, as it were. But I wouldn't be doing what I do if I wasn't feeling, you know, fulfillment and motivation from it. So as long as I still can, I'm still going to keep on trucking. Now, speaking of pre-retirement 1.0, one of your previous lives you were heavy into sourcing and things like that. I'm sure you keep your pulse on that industry as well. What should Amazon sellers these days be thinking about when it comes to, hey, I'm competing sometimes with Chinese factories. Now, hey, there's tariffs, you know, should I be considering India and Pakistan and Vietnam? Hey, you know, shipping prices are fluctuating like ridiculousness, you know, like as if it were still COVID. You know what's some just general advice you can give sellers who are, you know, thinking about those kinds of issues.   Steve: General advice get in the bunker and prepare for war. It is yeah, it's we still the companies I sold, we still have me and my team still have some supply chain responsibilities. So we're interacting frequently in this space and I just got off the call with some sourcing folks I have in Pakistan just before our conversation, and all of the things you just brought up are annoyances. They're just part of the thing. I did not predict shipping getting spicy again, but I did predict some of what I call kinetic action over the last couple of years. We've said the people who follow geopolitics. We've said there's going to be more kinetic action, which is a nice way of saying people are shooting stuff at each other, which is terrible. What that means is these supply chain disruptions are unexpected. The fact that the Red Sea is kind of closed for business is insane. Nobody had that on the bingo card, right. So everybody's going around the South African. I just saw two ships going around the Arctic on their way to Holland. So from China around the Arctic to Holland, and at some point they'll need icebreakers there. So there are unique things and unique challenges that we face, but it's kind of like take a beat, look at the immediate picture. Right, you have your short term. I got a ship product. Now deal with that, overcome whatever the obstacles, pay what you have to, and then think about all right now, in six months, what does it look like? And is there a way I can avoid this, whether it's resourcing elsewhere, nearshoring or onshoring.   Steve: But I can tell you like right now we have a very complex project and I've got people in Pakistan and India and it is very difficult to solve this problem. But that's why there's a moat right, and everybody who's complaining about how difficult or hard or whatever all of those are moats right. This is your advantage. We're, ultimately, most Amazon sellers are not manufacturing the product ourselves. We have somebody else do that. So what value do we add? We add all the value of solving the problems throughout that supply chain and then into the marketing side, like all of that is our value add, and we either add value and deserve what we make or we don't. And we deserve what we make right, and this is a very important point Our value that we're adding is overcoming all of these problems. So guess what? That's why they you know you get paid. You got to deal with the trouble.   Bradley Sutton: All right, before we get into your final strategies of the day. How can people find you reach out to you on the interwebs out there?   Steve: The awesomeers.com podcast still records videos from time to time and I have a whole founder series directed at folks. Just, it's almost like a little mini course for you. It's free, it doesn't, you know, doesn't take anything to do it. You can find me at parsimony.com just steve at parsimony.com. I spend most of my time on software and AI, trying to smash those things together in an enterprise way, right? So anybody who's doing you know 5 million, 10 million. If you're doing 10 million or more and you don't know what ERP is, you are unnecessarily driving yourself insane. But I recommend not going insane. Systems are better.   Bradley Sutton: Usually better not to. Yeah, yeah, you know.   Steve: I'm not a doctor, I'm just thinking.   Bradley Sutton: There you go, all right. Now, you know, can you give us a couple of 30 or 60 second tips? Could be about traveling, could be about AI, could be about sourcing, anything you want.   Steve: Well, one thing, I mentioned earlier that chat bots are going to be a big thing for early adopters in the next 12 months. But I want to call out one of my favorites, bland.AI is a voice customer service tool. And that company is an example of it. I'm saying this concept is coming to a voice line near you, and especially for brands who have the capacity to pay nine cents a minute to interact with customers. You train it on your own data and then this bot can be a sales person for you, a customer service person, and it's really really good. Bland.ai, amazing types of technology. I'm not suggesting this is the only company. There are many and many more.   Bradley Sutton: Is that the one that at Billion Dollar Seller Summit we were waiting for the helicopter, and then you're like here I'm going to call this, Okay, yeah, yeah, I remember that. I remember that it was kind of it kind of blew me away, yeah.   Steve: It's still the great example of what if you could just call a number and talk to a AI like a human, which is the ironic twist, and stop yelling representative a thousand times right, which is the ultimate nightmare. So all the big companies are moving this direction. I think small brands have this opportunity to, in the same way that AI can supercharge you know, a non-English speaker into beautiful English language listings, which should be a warning to everybody. Small guys can do what big guys do, right, whether it's video, voice messaging, AI levels of playing field. That is the most important point. So if you feel scared, if you feel nervous, talk to your friends, figure out those easy use cases, but don't be afraid of it. Embrace the fear and get to it.   Bradley Sutton: Thank you so much for joining us. We're definitely going to have you back. You know, unless you're on retirement 3.0 and full launch mode, we'd love to have you back next year to see what you've been up to, and I'm sure I'll be seeing you at an event. Are you going to Amazon Accelerate?   Steve: Yeah, yeah that one. I actually live in Seattle, so a good chance   Bradley Sutton: I know, I was like about to say just maybe walk there, ride a bike or something.   Steve: Yeah.   Bradley Sutton: All right, well, I'll be seeing you at Amazon Accelerate along with everybody else and thanks a lot for joining us again.