Understand your supply chain costs. Tune up your prices and programs. Build your bottom line.
Franklin Foodservice Solutions, Inc.
Re-thinking Price Bracket Structure
Chasing Down That Dripping Sound
Mistake Number Ten: Failing to have a coherent redistribution strategy.
Mistake Number Nine: Not taking advantage of your redistributor.
Mistake Number Eight: Failing to track trends in customer count and volume.
Mistake Number Seven: Accounting for the redistribution allowance as a trade expense.
Mistake Number Six: Failing to track your customer mix versus your target customer definition.
Mistake Number Five: Failing to define target customers for redi service.
Mistake Number Four: Not knowing how your redistributors will price your products to customers.
Mistake Number Three: Not understanding the marketing value and revenue impact of direct vs. redi service.
Mistake Number Two: Not knowing your total cost to serve.
Mistake Number One: Believing that your small-order customers will be offended if you ask them to buy from your redistributor.
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