Podcasts about Pricing

How much does a banana cost for you? At Trader Joe's they may be 26 cents (maybe a bit more for organic).  At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount wherever you go, right? It's a difference of a few cents. Copywriting is a not a banana. And, even if we agree on that, I don't think you're going to like this episode of the Build Your Copywriting Business podcast. See, we hear all the time, “I found this pricing guide and it's really helpful!” But what you may not realize is those guides are actually hurting you.  It's presented as an easy solution to a complex problem: how much do I charge for an email? Or a homepage? Or an about page? I hate to break it: there's not an easy button for this. These guides are a marketing gimmick to put $$$dollar signs$$$ in your eyes and get you to click or opt-in or buy the program. Ready to hear me out? Listen to today's episode now before a pricing guide leads you down the wrong path. --------------- Mentioned in the Episode The (Surprisingly Easy) Art of Negotiation for Copywriters Copywriting Revision Rounds: How Many Rounds Do You Offer? Ep. 17: How to Set Your Copywriting Rates Ep. 109: The Right Way to Raise Copywriting Rates Related Links Increase Your Copywriting Pricing Without Burning Bridges Why Most Advice About How to Price Your Services is Dead Wrong for You How to Price Copywriting Services: By the Minute? The Hour? The Word? --------------- Get Free Copywriting Training here 

What if your best ideas are getting ignored—not because they aren't brilliant, but because you're answering the wrong question?In this eye-opening episode of Thrive LouD, Lou Diamond sits down with pricing strategist and author Claire Wang, who reveals why so many game-changing concepts fail to make an impact and how to finally win that elusive “yes.” Claire Wang shares her unique journey through 20 years in pricing across insurance, telecom, and banking, uncovering what “value” really means and how both organizations and solopreneurs can land on the right price—every time.Tune in to discover why some customers aren't worth keeping, the secret link between pricing and influence, and what every professional should know about making their ideas actually matter. Plus, enjoy fun insights into Claire Wang's favorite movies, music jams, and the one activity she wishes she did less of!Episode Overview:00:00 The art of connecting and introducing Claire Wang01:22 Claire Wang's unexpected path into pricing02:10 Defining value: The real work of a pricing expert03:34 Pricing challenges for entrepreneurs and solopreneurs04:10 Decoding who your real buyer is05:59 Supply, demand, and why World Cup tickets skyrocket07:48 The psychology of value and matching the right buyer09:04 Short, medium, and long-term pricing strategies11:39 The cost of acquiring vs. keeping customers14:09 When not all customers are worth it: tough truths in pricing17:24 Strategic loss of customers and the role of sales20:35 Why great ideas get ignored: the inspiration for "The Price of Influence"23:19 The hidden cost of influence and decision making25:02 Why pricing deserves a seat at the C-suite table26:32 Where to find Claire Wang and her book27:07 Fun Street: Movies, music, food, and bouldering32:38 Wine tasting, value, and knowing your audience34:02 Dream destinations and episode wrap-up

This week's episode of Win The Hour, Win The Day Podcast interviews, Janene Liston.   Do you ever feel scared to set your price or ask for more money? Join us as Janene Liston, The Pricing Lady, shows you the smart way to pick a price you can feel good about.   In this helpful talk, you'll learn: -Why copying what other people charge is a shaky plan. -Why giving away a free first session can hurt you later. -Why your hard work is not the same thing as your real value. -How one woman raised her price by 40% — and her client still said yes.   Get ready for simple, real tips that help you charge what you are worth! Don't miss this chat that can change the way you think about money.   Win The Hour, Win The Day! www.winthehourwintheday.com   Podcast: Win The Hour, Win The Day Podcast   Facebook: https://www.facebook.com/winthehourwintheday/ LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast   You can find Janene Liston at: Website:  https://thepricinglady.com/  

Scott is with Matt Snyder, founder of Brands Excel, to discuss one of the most misunderstood transitions on Amazon: moving between Vendor Central (1P) and Seller Central (3P). After years of third-party sellers gaining share, Amazon's first-party retail business appears to be growing again. Matt explains how tariffs, inventory challenges, margin pressure, and operational complexity have made life harder for many mid-sized sellers, while larger brands continue capturing more market share. The result is a marketplace where the biggest players keep getting bigger. He details the transition from 1P to 3P, including the internal roadblocks that can prevent brands from gaining control of listings, content, and catalogs. Matt also shares how Amazon's New Seller Success team can sometimes help brands navigate these challenges. Scott and Matt also look at the reverse trend. These are brands moving from 3P back to 1P. In categories like grocery and consumables, Amazon may subsidize pricing and logistics in ways that make the vendor model attractive. There is no perfect model. As ecommerce evolves through AI, social commerce, and changing marketplace economics, brands that know when to shift strategies and navigate the messy middle will be best positioned for growth.   Episode Notes: 00:09 - Amazon retail (1P) begins gaining share again relative to 3P sellers 01:54 - Why larger brands are capturing more market share 03:12 - Pattern and the rise of large marketplace operators 04:58 - Common reasons brands consider moving from 1P to 3P 06:53 - Vendor agreements and the challenges of opening a Seller Central account 08:16 - Using Amazon leadership principles to gain internal support 10:32 - How Amazon's New Seller Success team can help transitions 12:02 - Why 1P to 3P transitions remain difficult for large brands 13:40 - Content ownership, listing control, and vendor contribution issues 14:54 - The emerging trend of 3P brands moving to 1P 16:12 - Categories where the vendor model can still outperform 3P 17:20 - Amazon Fresh, grocery expansion, and basket-building products 18:48 - Pricing subsidies and how Amazon protects customer loyalty 20:16 - The trade-offs between different Amazon business models 22:14 - Looking ahead: AI, social commerce, and future marketplace shifts 24:12 - AI agents and the next wave of ecommerce complexity 24:55 - Building a collaborative Amazon seller community Related Post: How to Use Amazon Ad Data to Find New Product Opportunities How to Reach Matt: LinkedIn: linkedin.com/in/matthew-snyder-amazon Website: https://www.brandsexcel.com/ Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

‍Traditionally seen as a productivity flaw, time blindness is revealed here as a money problem, quietly undermining pricing, profits, and self-worth for solopreneurs with ADHD.This episode explores why common fixes like timers and time blocking miss the deeper issue, and instead, offers practical ways to design around the unique ADHD brain.Listeners can expect actionable tools—like range pricing, value-based pricing, and multipliers—to help create smarter, ADHD-friendly business practices.Key Takeaways: 1. Why time blindness is more of a money issue than a productivity problemMissed deadlines are visible, but it's the underpriced projects and unseen labor that are draining your profits.2. How the ADHD brain's sense of time impacts your pricing (and sends you into the red)3. Why accurate estimation is a myth—and what to do insteadSpoiler: The strategic move is to build pricing that works with your brainThe Three Places You're Losing MoneyThe invisible cost of time blindness shows up in three big ways in most service-based businesses—and maybe in yours too:● Quoting New Work: Saying “yes” to projects we've never done, referencing a project that only looks similar, and then confidently (but cluelessly) assigning a price. Inevitably, unknowns explode, and you end up working for free● Scoping Familiar Work: Every project you think you know by heart, but memory only shows you the highlight reel.● Hidden Labor: The worst offender. All the little admin tasks, endless revisions, back-and-forth emails, and extra meetings never get included in my quote. They don't feel like “billable” work, but they devour hours and energy in unpaid work.Six Pricing Strategies that Correct The Effects of Time Blindness:● Range Pricing: Quote within a range, not a fixed number.● Value-Based Pricing: Charge for outcomes, not hours.● Multipliers & Buffers: Take your default quote and multiply it (1.5x, 2x, even 2.5x if you're feeling brave).● Project vs. Hourly Pricing: Bill by project, not hours, so you're aren't penalized for hyperfocus sprints● Built-In Revision Rounds & Communication Caps: Set clear boundaries on extra work and comms, and make it official.Time blindness isn't going away—but by meeting your brain where it is, you can transform ADHD traits from liabilities into business assets. Design your pricing not despite your ADHD, but in partnership with it—and start keeping your hard-earned money where it belongs: in your business.Try The Multiplier Experiment on your next proposal:1. Write down the number you want to send.2. Multiply it by 1.5x (or higher—it should feel just a bit stretchy).3. Send that quote. Notice the resistance, the stories, the “what ifs.”4. Collect the data: Did the client say yes? No? What did you learn?Every proposal is a data point for better pricing decisions. Stop leaving money on the table!Research on ADHD & time blindnessYour ADHD-ish ™ host, Diann Wingert Diann Wingert is a business strategist, coach, serial entrepreneur, former psychotherapist, and passionate thought leader at the intersection of ADHD and entrepreneurship. In addition to hosting the ADHD-ish ™ podcast, Diann is the creator of The ADHD-ish ™ Method, a practicing Buddhist, dog mom, and relentlessly curious human.Diann explains neuroscience in a relatable way. Through her accessible storytelling, Diann empowers others to understand their brains, manage their energy, and show compassion to themselves as they navigate the demands of being a business owner and in their everyday lives. Resources Mentioned in This Episode: Sign up for Di AI, my ADHD business coach digital clone, for free: https://bit.ly/di-ai-accessMake sure you don't miss the next episodes in this “Reframing Your ADHD Traits as Business Strategies” series. Subscribe/Follow ADHD-ish on Apple or SpotifyWant my help to build your business with your ADHD traits in mind? Schedule a free consultation to explore 1:1 ADHD entrepreneur coaching.‍ ‍© 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

Most agents can sell a house. Far fewer can tell you whether the numbers actually work. In this episode I sit down with Rachel Kokosenski, an investor-focused agent with the Smallegan Real Estate team in Grand Rapids, Michigan, who has built a business where 90% of her clients are investors, and she did it by learning to speak their language fluently.Rachel breaks down the exact math behind short-term rentals, long-term rentals, and flips, and explains why agents who don't understand investor math are leaving deals on the table, pricing properties wrong, and losing clients they never even knew they had. She also shares a contractor partnership strategy that lets her package and pitch deals to investors before a single offer is written.Inside this episode:The ARV formula flippers actually use and why most listing agents are pricing renovation properties way too highHow to analyze short-term rentals like a business, including the 60% occupancy rule Rachel uses for seasonal Michigan marketsWhy multifamily properties should never be priced like single-family homes and what happens when they areThe Tuesday Zoom and contractor walkthrough system Rachel built to source, evaluate, and pitch deals to her investor clientsHow joining a free local investor group and showing up consistently became her primary source of new businessWant to connect with Rachel?Follow Rachel on Instagram: @rachel_kokosenski Email: rachel@smalleganrealestate.com Website: smalleganrealestate.comIf you want to future-proof your business by learning how the biggest buyer segment in today's market actually thinks, this episode is required listening. Subscribe, share, and follow for more interviews like this.The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.

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We took the mobile studio down to Lewisville, Texas, to sit down with local legends Carlos and Lisa Uranga at the brand-new Full Gas Cycling Fit Studio. Before we dive into the black magic of bike fitting, Brad and Kevin debrief the absolute mudfest at Unbound 2024. We break down Keegan Swenson's F1-style pit stops, the utter dominance of the Specialized Crux, and the momentum building behind Scott's winning 32-inch prototype in the XL field.Then, we get down to the nuts and bolts of how a proper bike fit can give you free watts, fix that nagging lower back pain, and keep you smiling on those ultra-endurance pushes. Carlos and Lisa break down why buying a bike before getting fit is a massive gamble—especially in the era of expensive, integrated cockpits. Whether you are building up a brand-new MOG, tweaking a trusty Fargo, or stubbornly mashing a single-speed, this episode is packed with fit philosophy that will change how you look at your rig.In this episode, we cover:The Unbound 2024 Fallout: Mud, marginal gains, and why a good team dynamic is just as important as tire clearance.The 32-Inch Wheel Revolution: Will it become the new standard for ultra-endurance and bikepacking?The Pre-Purchase Fit: Why you should get mapped on a fit bike before dropping $10k on a rig with an integrated cockpit.Short Crank Science: The mechanical advantage of dropping down to 160mm or 165mm cranks to open up your hip angle and improve aerodynamics.Solving the "Hot Foot": Why standard wide shoes (we're looking at you, Shimano) might be failing you, and how surface area, socks, and custom insoles make or break a 100-mile ride.Direct-to-Consumer Risks: The pros and cons of buying Chinese carbon frames like X-Lab or Quick Pro without a proper geometry consultation.Links & Resources:Full Gas Cycling Fit Studio: fullgasfitstudio.comFind Carlos & Lisa Urrenga's studio off 121 in Lewisville, TX for your next pre-purchase mapping or fit follow-up.0:00 New Location Intro00:22 Meet Full Gas Fit Studio01:31 Unbound Tech Talk 32s05:27 Fit Implications of 32s08:54 Unbound Weather Recap11:11 Wheel Swap Drama14:12 Crux Bike vs Talent16:14 Fit Basics Stack Reach21:57 Buy Fit Before Bike27:28 Integrated Cockpit Headaches34:18 Hot Feet Troubleshooting39:49 Fitting Riders on Flats40:58 Flats Versus Clips41:47 Leg Length Shims42:40 Short Crank Setup44:27 Q Factor Explained45:10 Pedal Options Today47:04 Fit Across Bike Types50:02 Goals Drive Fit51:35 Common Pain Triggers52:50 How Often Refit55:53 Injuries And Compensation57:41 Tools And Assessments59:47 Free Watts For All01:01:14 Modern MTB Geometry01:02:44 Droppers And Setback01:05:24 Hip Angle Blood Flow01:08:08 Watching Pros Critically01:09:52 Three Contact Points01:11:55 Ultra Endurance Fits01:14:16 Pre Fit Before Buying01:17:34 Partnering With Shops01:20:14 Fit Included On 10K Bikes01:20:38 Custom Spec Bikes01:21:05 Booking a Fit01:21:57 Four Hour Fit Day01:23:30 When MOG Won't Fit01:24:38 Testing Cockpits Fast01:26:00 Fit Bike vs Your Bike01:27:19 Pricing and Transfers01:28:24 Why Fits Matter01:30:48 Follow Ups and Fees01:33:54 Crank Length Debate01:37:07 Short Cranks Stories01:44:45 Trends and Geometry01:46:08 DTC Brands and LBS01:50:03 Wrong Bike Problem01:51:32 Wrap Up and Contact

Show Notes: Mehdi Frikha, founder at  mzx.ai, explains that mzx.ai builds a crew of agents for all knowledge workers, including colleagues in the Umbrex network.  Generating Brand Proposals from RFPs He introduces the first agent, Hector, which generates brand proposals from RFPs or client pitches, from as little as half a page of information. He explains that you input your output language, preferences about proposal approach, the target, the tone etc. Users can include their own PowerPoint template,  and the agent will provide a proposal that is 100% branded and 100% compliant with context, objectives, and the firm's approach. Integrating Firm Knowledge Mehdi mentions that the product is more targeted towards the European and Middle Eastern markets, where long proposals are common. He confirms that the agent can integrate the firm's knowledge, CVs, credentials, and any proprietary databases to generate a full proposal. The final product is fully branded and can be up to 40-50 pages, including all necessary elements to win the RFP or project.  Demonstrating the PowerPoint Output Mehdi demonstrates the 41-slide PowerPoint output, which is a technical proposal for an economic development strategy for AIDO(Abu Dhabi Investment Office) and offers to make the  41-slide PowerPoint output available for viewers. He explains how users simply send the request to the agent. The agent delivers a comprehensive 41 slide presentation based on the information sent.  Mehdi demonstrates how the agent presents the context and objectives of the project including the importance of AI in translating Abu Dhabi's national ambitions into localized investment. The proposal includes global benchmarks, structural drivers, competitive windows, and institutional timing. The proposal also addresses economic and market risks, environmental spatial constraints, and demographic and talent challenges. Structuring the Proposal Mehdi explains that the overall approach to the project is laid out in phases, which can be customized based on the RFP or the firm's preferences. The agent can provide guidance on the structure of the approach, including the number of phases and steps. The detailed version of the approach in this demonstration is 11 pages and can be used as a more detailed project plan. Agent Attention to Detail  Mehdi highlights the attention to detail, including real bullets, semantic selection of icons that reflect the content of the page, and consultant-compliant quality. Mehdi mentions that the agent can be trained to include details such as a placeholder slide for pricing or investment, and any necessary disclaimers in the proposal  in the future. Mehdi introduces the next agent, which translates PowerPoint presentations automatically, including complex slides with timelines and Gantt charts. He demonstrates the translation feature, which translates slides and injects the content in the right place, including right-to-left languages and timelines that read right to left. It has the ability to mirror complex slides and the potential time-saving benefits. Mehdi shows how the platform can generate research reports on any topic, using the request for an overview of nuclear submarine coolant pumps as an example. The Platform Pricing Structure In the demonstration of the third agent, Mehdi explains that the entry subscription will be $20, allowing 120 slides. Enterprise offers will be available for firms that want to deploy the platform in a private cloud, ensuring data security. Mehdi provides the website for sign-up and mentions that there is a closed beta available for interested users, and he mentions that there are many agents in development and invites feedback from Umbrex members for new product ideas. Timestamps: 01:51: Details of Hector's Proposal Generation  03:47: Examination of the Proposal Example  05:34: Customization and Detailed Approach 08:56: Additional Features and Pricing 11:04: Translation and Research Report Generation  20:00 Future Developments and Pricing Structure  Links:   Website: https://mzx.ai/ Proposal permalink: https://umbrex.com/wp-content/uploads/2026/05/Proposal_example_Economic_Development_Strategy_for_Al_Dhafra_Region_English.pptx Report permalink: https://umbrex.com/wp-content/uploads/2026/05/Report_example_Nuclear_submarine_reactor_pump_manufacturers_overview.pptx This episode on Umbrex: https://umbrex.com/?p=287037 Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated timestamps and show notes.  

The rapid shift from seat‑based licensing to hybrid and consumption‑based AI pricing has made technology spend significantly harder for enterprises to predict and control. In this episode, Adam Mansfield, Practice Leader at UpperEdge, examines how these new pricing models create financial exposure for buyers and why clear forecasting, transparency, and leverage are increasingly difficult to secure in negotiations with major vendors, in conversation with host Marilie Fouché. He highlights the practical steps leaders must take now — from auditing current usage and identifying under‑leveraged spend to engaging vendors early and using the broader. This episode is sponsored by UpperEdge. To go deeper into vendor negotiations and learn how to assess AI providers by leadership credibility and funding signals, download our free report, "5 Ways to Select the Right AI Vendor," at emerj.com/aiv3

Send us Fan MailMost salon owners spend years learning how to do hair, but very little time learning how money actually works inside a business.That's a problem.In this episode, we break down some of the biggest misconceptions salon owners have about commission, pricing, profit, payroll, compensation, and financial sustainability.We talk about why so many owners make decisions based on fear instead of math, why commission percentages are often misunderstood, and how short-term thinking creates long-term problems for both owners and stylists.We also share real examples from our own salon, including conversations with staff about compensation, common mistakes we see throughout the industry, and why healthy businesses create opportunity, stability, education, and growth—not just bigger commission checks.Your business should serve you, so that you can serve others.And that starts with understanding where the money actually goes.Key TakeawaysCompensation is about far more than commission rates. Pricing must support the entire business. Fear causes owners to make poor financial decisions. Commission percentages are often misunderstood. Sustainable businesses create long-term opportunities. Education and leadership are forms of compensation. Profit is necessary for growth and stability. Revenue and profit are not the same thing. Owners must understand where every dollar goes. Healthy businesses create clarity, stability, and opportunity.Time Stamps00:00 — Intro + Brooke's haircutting education win 04:00 — Solving behavior problems as an owner 06:00 — Why compensation conversations go wrong 08:00 — Where money actually goes in a salon 10:00 — Pricing must cover the entire business 12:00 — Why copy-and-paste business models fail 15:00 — The commission rate trap 16:00 — The stylist who chose less money 18:00 — Sustainability vs percentages 20:00 — What employees actually want 22:00 — Leadership creates opportunity 25:00 — Building a compensation package 29:00 — Why owners make bad money decisions 30:00 — Fear, underpricing, and scarcity thinking 34:00 — Why hope isn't a strategy 37:00 — Compensation for owners matters too 39:00 — Why profit isn't evil 41:00 — Revenue vs profit explained 44:00 — Risk, responsibility, and ownership 47:00 — What healthy salons actually look like 49:00 — Final thoughtsLinks and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website

She Built and Sold 7 Businesses Ann Carden on Pricing, Positioning and the Premium Market by The Vince Perri Podcast

In this latest OIES podcast from the Electricity Programme, Dimitra Apostolopoulou engages in a discussion with Ahmad Faruqui, an economist and one of the lead architects of California’s experiment with dynamic pricing about his latest paper titled “Some Controversies in the Application of Marginal Cost Pricing to Accelerate Electrification: A Case Study in Rate-Making in […] The post OIES Podcast – Application of Marginal Cost Pricing to Accelerate Electrification appeared first on Oxford Institute for Energy Studies.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Audreanna Ayala.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Audreanna Ayala.

Learn the latest updates on this proven Amazon launch strategy using keyword research, Rufus or Alexa for Shopping optimization, PPC, TikTok Shop traffic, and relevancy signals to rank faster. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   Wait! Before you dive in… this is part 2 of a 2-part series, so don't be that person who starts a movie halfway through and asks what's going on. Go watch/listen to part 1 on the AM/PM Podcast first, where Bradley breaks down the AI and product research strategies that set up this Maldives Honeymoon launch strategy: https://h10.me/am526 In this special episode of the Serious Sellers Podcast, Bradley Sutton returns to the Maldives for episode 750 and breaks down his latest “Maldives Honeymoon” launch strategy. This time, he shares the exact tactics he recently tested to get new products to page one for multiple keywords in less than five days. From keyword research to listing optimization, this episode is packed with launch strategies for Amazon sellers who want to give their products the strongest possible start. Bradley explains why a successful launch begins before PPC campaigns ever go live. Sellers need to study competitor reviews, analyze TikTok Shop reviews, look at Rufus questions (Quick note: Rufus is now rebranded as Alexa for Shopping), and understand what kind of images are working in their niche. He also walks through several ways to build a stronger keyword list, including Cerebro, Brand Analytics, Search Query Performance, historical keyword research, opportunity keywords, competitor PPC data, Etsy keywords, frequently bought together products, and Spanish-language keyword indexing. One of the biggest takeaways from this episode is the importance of testing Amazon's understanding of your product before launch. Bradley shares how Amazon initially misunderstood two new products he launched, which caused poor impressions and weak Rufus visibility. By sending relevancy signals and checking Amazon Recommended Rank keywords, he helped Amazon better understand the products, leading to a major increase in PPC impressions and faster keyword rankings. Bradley also covers launch execution, including how to choose keywords you have the “right to win,” set up exact match launch campaigns, use discounts strategically, monitor CPR numbers, activate alerts, and drive outside traffic through TikTok Shop creators. But the episode ends with a powerful personal reminder: while business growth matters, entrepreneurs should not lose sight of family and time. The strongest launch strategy may help you win on Amazon, but the strongest life strategy is making sure you do not miss the moments you can never get back. Serious Sellers Podcast Episode 750 In episode 750 of the Serious Sellers Podcast, Bradley covers: 00:00 - Introduction 01:38 - Preparing A Listing For Amazon Launches 04:15 - Building A Keyword Research List 05:20 - Amazon Brand Analytics Keywords 07:50 - Historical And Off-Amazon Keywords 10:09 - Reverse Engineering PPC Strategy 13:14 - Amazon Recommended Keywords 15:17 - Frequently Bought Together Products 19:27 - Creating A Test Listing 22:37 - Sending Amazon Relevancy Signals 25:02 - Vine Prelaunch And PPC Campaigns 29:02 - Pricing, CPR, And Discounts 31:46 - TikTok Shop Launch Traffic 33:31 - Balancing Business And Family

In a catch-up interview after a lost CES interview, Jeff Gadway, SVP for Clicks discusses the Power Keyboard, a universal MagSafe-style Bluetooth keyboard and power bank for iPhone, Android, tablets, TVs, and more. He also details the Clicks Communicator, a smartphone built around physical keys, purposeful communication, productivity, security, and the idea of a task-focused second phone.  MacVoices is supported by Macstock Connference, along with Ecamm Creator Camp, taking place in Crystal Lake IL on July 9 - 12. Sign up at macstockconference.com and use the code “macvoices” to save $50 off your ticket. Show Notes: Chapters: [0:00] Recovering a lost CES interview with Clicks[1:52] Power Keyboard as a more universal mobile keyboard[4:08] Bluetooth, MagSafe, charging, and power reserve features[7:13] Customer response and broader device compatibility[9:12] Communicator and Clicks' move toward communication-focused devices[11:55] Physical keyboards, BlackBerry heritage, buttons, and accessibility[14:13] Reducing distractions and encouraging doing over doom scrolling[15:13] Communicator as a productivity device rather than strictly business or consumer[16:50] BYOD, MDM, security, and Android management support[19:13] Communicator as a second phone, primary phone, work phone, or VIP phone[21:56] Purpose-built devices and complementary technology[24:55] Pricing, availability, reservations, and carrier support[27:44] Where to learn more and closing comments Guests: Jeff Gadway, SVP for Clicks Support:      Become a MacVoices Patron on Patreon     http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:     http://macvoices.com      Twitter:     http://www.twitter.com/chuckjoiner     http://www.twitter.com/macvoices      Mastodon:     https://mastodon.cloud/@chuckjoiner      Facebook:     http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:     http://www.facebook.com/macvoices/      MacVoices Group on Facebook:     http://www.facebook.com/groups/macvoice      LinkedIn:     https://www.linkedin.com/in/chuckjoiner/      Instagram:     https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes     Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

#925 What if the most boring business you can think of could buy you a house across the street from the beach in Hawaii? In this first part of a two-part episode, Jordan Berry of Laundromat Resource joins us to share how he went from struggling pastor to laundromat owner — including the costly mistakes he made along the way — and breaks down everything you need to know about getting into the laundromat business. From the earning potential of a single location ($5K–$15K/month on average) to the exploding world of wash-and-fold and pickup/delivery services, Jordan unpacks why laundromats are having a moment and how even beginners can get started with surprisingly low startup costs! What we discuss with Jordan: + Why buy a laundromat? + Earning potential: $5K–$15K/month + Self-serve vs. wash-and-fold models + Targeting the right demographics + Adding pickup & delivery services + Pricing: per bag vs. per pound + Bootstrap startup for a few hundred dollars + Turning laundry into a subscription model + Serving businesses, not just households + Jordan's journey from pastor to Hawaii beach house Thank you, Jordan! Check out Laundromat Resource. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

This Omni Talk Retail Fast Five segment explores Klarna launching shopping directly inside ChatGPT and what it signals about the future of agentic commerce. Chris Walton and Laura Kennedy discuss whether consumers truly want AI-powered shopping assistants, why payments and trust may matter more than AI itself, and which companies actually “have the right to win” in the next generation of digital commerce. They also unpack how conversational shopping could reshape search, checkout, and customer behavior over time. ⏩ Tune in for the full episode here: https://youtu.be/uLBaYFWsxUk #Klarna #ChatGPT #AIShopping #AgenticCommerce #Ecommerce #RetailTechnology #Payments #ConversationalCommerce #RetailStrategy #OmniTalk

This week on More or Less, Amir Efrati of The Information joins Jessica, Brit, and Dave to unpack the growing intersection of AI, government, and national security, from the rumored stalled executive AI order to why frontier model companies may soon face deeper U.S. oversight and pre-release access demands. The group debates whether slowing AI adoption is really a pricing and UX problem, why AI agents are causing token consumption to explode, and whether most consumers even want an always-on personal agent. They also dive into the geopolitical implications of data centers and open-source software, AI's impact on entertainment and voice cloning, Hollywood's anxiety over originality, and the strange new world where even papal writings prompt questions about whether AI had a hand in shaping the message.Chapters:1:57 — AI Predictions, Whispering to Models & Forecasting the Future4:37 — AI, National Security & the Trump Administration6:52 — The Pope's AI Document, Closed Models & Security Risks11:56 — AI Regulation, Job Fears & Public Sentiment15:45 — Is AI Adoption Slowing Down? Pricing, ROI & Enterprise Reality21:00 — Agents, CIOs & Whether Mainstream Users Will Ever Embrace AI36:00 — AI Entertainment, Voice Cloning & Hollywood's Future41:52 — Going Off-Grid, Book Recommendations & Digital Detoxes47:00 — Mark Rober, CrunchLabs & the $10,000 Bullseye StoryWe're also on ↓X: https://twitter.com/moreorlesspodInstagram: https://instagram.com/moreorlessYouTube: https://youtu.be/OyC7N42o36sConnect with us here:1) Sam Lessin: https://x.com/lessin2) Dave Morin: https://x.com/davemorin3) Jessica Lessin: https://x.com/Jessicalessin4) Brit Morin: https://x.com/brit

Chuck Hartle, parts expert and founder of PartsEdge is back with a special episode: a replay of the hugely popular webinar covering parts pricing strategies—all about how your dealership's matrix and source structure within the DMS directly affect your margins and control. Chuck breaks down the steps to truly review your pricing foundation, shares real examples from over 300 dealerships, and exposes common pitfalls that are quietly shrinking your profits.From reviewing your price matrix and recognizing when manufacturers “matrix you” to updating overlooked menu-priced items, this episode is packed with real-world insights that parts managers can take action on today. The conversation covers reporting musts, what to tweak and how, debunks pricing myths, and delivers gritty, optimistic advice for running a lean, high-performance parts department.If you're a fixed ops leader or dealership manager looking to turn inventory faster, reduce obsolescence, and stop guessing when it comes to pricing, this replay is your co-pilot.--------------------------------------------This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Our strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit

In a catch-up interview after a lost CES interview, Jeff Gadway, SVP for Clicks discusses the Power Keyboard, a universal MagSafe-style Bluetooth keyboard and power bank for iPhone, Android, tablets, TVs, and more. He also details the Clicks Communicator, a smartphone built around physical keys, purposeful communication, productivity, security, and the idea of a task-focused second phone.  MacVoices is supported by Macstock Connference, along with Ecamm Creator Camp, taking place in Crystal Lake IL on July 9 - 12. Sign up at macstockconference.com and use the code "macvoices" to save $50 off your ticket. Show Notes: Chapters: [0:00] Recovering a lost CES interview with Clicks [1:52] Power Keyboard as a more universal mobile keyboard [4:08] Bluetooth, MagSafe, charging, and power reserve features [7:13] Customer response and broader device compatibility [9:12] Communicator and Clicks' move toward communication-focused devices [11:55] Physical keyboards, BlackBerry heritage, buttons, and accessibility [14:13] Reducing distractions and encouraging doing over doom scrolling [15:13] Communicator as a productivity device rather than strictly business or consumer [16:50] BYOD, MDM, security, and Android management support [19:13] Communicator as a second phone, primary phone, work phone, or VIP phone [21:56] Purpose-built devices and complementary technology [24:55] Pricing, availability, reservations, and carrier support [27:44] Where to learn more and closing comments Guests: Jeff Gadway, SVP for Clicks Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Modern Therapist's Consumer Guide: Paubox. HIPAA Compliant Email, Secure Communication, and Practice Privacy. An Interview with Hoala Greevy, Founder and CEO of Paubox Curt and Katie talk with Hoala Greevy, Founder and CEO of Paubox, about what HIPAA compliant email actually requires, where standard Google Workspace and Microsoft 365 Business Associate Agreements leave gaps, and why most secure-portal solutions fail at the inbox. Paubox is a HIPAA compliant email security platform built to deliver encrypted messages straight to the recipient's inbox, without portals, plugins, or extra clicks. Hoala explains how Paubox wraps around the email systems therapists already use, why domain ownership and TLS encryption matter, and how inbound threats like display-name spoofing affect small practices. The conversation also covers HITRUST certification, AI scraping, the Paubox Foundations, the Paubox Kahikina Scholarship supporting Native Hawaiian students in STEM, and how to evaluate a HIPAA compliant email vendor on security, reliability, and ease of use. This episode is part of our Modern Therapist's Consumer Guide series. While this interview is a paid partnership, our discussion and opinions are our own. In this episode, we discuss: - Where standard Google and Microsoft BAAs leave HIPAA compliant email gaps - Why most secure-portal solutions never get read on mobile - How TLS encryption and secure email delivery actually work - What domain ownership has to do with HIPAA compliance - How Paubox integrates with Google Workspace and Microsoft 365 - Inbound threats, display-name spoofing, and ExecProtect - HITRUST certification and how to evaluate a HIPAA compliant email vendor Timestamps: - 02:18 – What Paubox does and why it was created - 05:19 – Mission, vision, and the Paubox Foundations - 08:38 – What HIPAA compliant email actually requires - 10:26 – The Google and Microsoft BAA gray area - 14:48 – What the client experience looks like - 21:09 – Inbound email security and display-name spoofing - 24:32 – Data access, HITRUST certification, and trust - 34:05 – Pricing, value, and the referral program - 38:43 – Curt and Katie Chat: Our Review of Paubox Guest Bio: Hoala Greevy is the Founder and CEO of Paubox, a leading provider of HIPAA compliant email solutions for healthcare organizations. Born and raised in Honolulu, he founded Paubox after a meeting with the CEO of the Make-A-Wish Foundation of Hawai'i revealed a critical need for secure healthcare communication. Greevy supports Native Hawaiian students entering STEM and technology careers through the Paubox Kahikina Scholarship. Learn more at paubox.com. Special Offer for Modern Therapist Listeners: Get $250 off an annual Paubox plan. Visit paubox.com and use promo code MODERN. Full show notes and transcript: mtsgpodcast.com Join the Modern Therapist Community Patreon: https://www.patreon.com/c/mtsgpodcast Facebook Group: https://www.facebook.com/groups/therapyreimagined Modern Therapist's Survival Guide Creative Credits Voice Over by DW McCann: https://www.facebook.com/McCannDW/ Music by Crystal Grooms Mangano: https://groomsymusic.com/

Every business decision you make has three stakeholders, and most coaches only think about one or two of them. That's usually why the decisions feel so hard.Pricing, marketing, who to hire, what to say yes to, what to say no to. If you've been going back and forth on a decision for weeks (or months), the problem is rarely the decision itself. It's that you don't have a clear way to think about it.In this episode, I teach you the Three Lens Framework, the thinking tool I use for every business decision I make. I walk through why business decisions feel overwhelming when you're missing one of the lenses, break down what each lens is asking you to consider, and then show you how the whole thing works using a real question I get all the time from coaches: "Should I list my prices on my website?"There's no universal right answer to that question. But there is a right answer for you, and the framework will help you find it.The Three-Lens Framework is also the backbone of The Builder, a free course that walks you through eight foundational business decisions every coach has to make.Links & ResourcesThe Builder (free course)Episode 84: Interview with Haley and Justin Price of Avocado ToastFinancial Coaching Essentials

When you think about your revenue goal for this year, what's the first thought that runs through your head?For most independent consultants it's some version of "I hope I can make it happen" or "I'm trying to make it happen."If you're like most of us, you don't even know you're thinking it.It's subconscious.And it's the reason your consulting business keeps plateauing, even when your strategy, your offers, and your effort all look right on paper.In this episode, Melisa walks through the three belief stages every independent consultant operates from.Doubtful. Hopeful. Inevitable.You'll hear what each one sounds like in your own head, the impact each one has on your pipeline and pricing, and how to tell which stage you're in right now.You'll also hear three real examples.Sarah, who set a 500K goal from a hopeful place and got herself to a 625K run rate once she stopped asking her business to prove it was possible first.Colin, who replaced a referral-dependent pipeline with speaking and three conversations a week. Same work, different headspace.And Amy, who shifted from day rates to value-based pricing in ten minutes a day.If you've been telling yourself you need a better strategy, you should listen to this one first.The strategy isn't the ceiling.The way you're thinking about your goal is.What you will learn in this episode:[00:05] - The first thought that reveals how you are approaching your consulting goals[02:00] - What separates consultants who hit their numbers from those who stay stuck[03:05] - Companion resource: Business Brain Journal[05:00] - The three belief stages: doubtful, hopeful, and inevitable[07:00] - How doubtful thinking creates inconsistent revenue and watered-down action[09:30] - Why hopeful thinking still creates consulting business plateaus[11:45] - What an inevitability mindset sounds like[13:00] - How to identify your belief stage across goals, sales, pipeline, and pricing[16:30] - Goal setting example: turning a $500K goal into consistent $50K months[22:30] - Pipeline example: moving from word-of-mouth dependency to lead generation ownership[26:00] - Pricing example: raising rates and moving toward value-based pricing[31:00] - The inevitability test for independent consultants[34:30] - How to add inevitability thinking into your business owner routineTune in to Episode 272 for a practical look at how to make success inevitable as an independent consultant, so you can stop operating from hope and start building from certainty.Resources Mentioned:Companion Resource: Check out Melisa's Business Brain JournalFull Show Noteshttps://shownotes.melisaliberman.com/episode-272Want More?• Melisa's Books, Planners & Journals: https://linktr.ee/melisaliberman• Get Melisa's Book: https://www.melisaliberman.com/book• Visit Melisa's Website: https://www.melisaliberman.com/ • Follow on LinkedIn: https://www.linkedin.com/in/melisa-libermanWant help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Adam Parker returns to Excess Returns to explain why the market may be trading more on future fundamentals than investors think, how AI is reshaping stock selection, and why traditional valuation signals may be less useful than they once were.We discuss AI revenue exposure, software vs. semiconductors, Mag Seven positioning, gross margins, estimate achievability, spinoffs, and Adam's highest-conviction contrarian sector idea.Adam Parker on Xhttps://x.com/Adam_Parker_TriTrivariate Researchhttps://trivariateresearch.com/Trivector Researchhttps://www.trivectorresearch.comTopics covered:Why “sell in May” and other calendar-based market rules often lack statistical supportWhy Adam thinks the stock market leads the economy, not the other way aroundHow to think about whether today's AI market is a bubbleWhy the market may be trading on 2030 or 2031 fundamentalsWhen investors may start demanding returns on AI capital spendingWhy AI could create new jobs rather than simply destroy existing onesHow large AI-related IPOs like SpaceX could affect index mechanics and portfolio flowsWhy gross margin expansion is one of Adam's most important stock selection factorsWhy Adam remains cautious on software and prefers semiconductors over softwareHow valuation, quality, and other traditional factors may have changed since COVIDWhy estimate achievability and incremental margins matter more than simple beats and missesHow to think about the Mag Seven, Nvidia, and market concentrationWhy spinoffs may become more important in an AI-driven marketWhy healthcare is Adam's highest-conviction contrarian sector ideaTimestamps:00:00 Why the market may be trading on future fundamentals04:37 Is today's stock market an AI bubble?08:45 When AI capex needs to show real returns13:00 How trillion-dollar IPOs could reshape index mechanics19:00 Why gross margin expansion is such a powerful factor23:00 Why software companies face AI-driven margin pressure27:21 Where AI semiconductor exposure goes next31:54 Why valuation does not work for stock picking35:03 What has changed in markets since COVID39:22 Estimate achievability and incremental margins43:06 How to think about the Mag Seven and Nvidia47:55 Why healthcare could be the biggest AI opportunity

What We Cover In This Episode: What's really happening when a client says "I can't commit to a membership" [4:08] How the pressure of paying for a membership creates consistency [8:15] Why class packs shouldn't be on your public menu, but can still work as a sales tool in certain circumstances [9:39] The importance of positioning memberships as a structured plan to achieve an objective [20:05] Why you shouldn't base your pricing decisions on your competitors' menus [21:57] Quotes:   "This idea of wanting to cater to people who enjoy using the 5-pack?  Those people that buy the 5-pack are not keeping you in business. That is just the bottom line: you can't support people that aren't going to keep you in business." [Nick 13:02] "You're not selling a bundle of classes at a wholesale price, you are selling a structured plan to achieve an objective. You could be as loosey-goosey as a person as you want, but the reality is you're not signing up for a fitness and wellness routine if you don't expect an outcome; you're not just going for the thrill of it." [Nick, 20:17] "I'm always leaning towards timeless decision making. The reality is to get fitness and wellness results you need to have a consistent routine...that will never go away so I would always make decisions based on that." [NIck, 23:42]   LINKS: Episode 339: Your Pricing Menu Is Killing Retention Book a Call with the fitDEGREE Team Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here!  fitDEGREE's Business Portal support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree  

Pricing isn't just a number—it's a signal. Here's what your price might be telling prospects about your firm before the conversation even starts.

In this solo episode we catch up with recent trends in workplace AI

The Council is in session! We've got our new monthly format, which means a lot of news to cover in addition to lots of indies played! Not only that: SGF is coming, with the avalanche of showcases in it's wake! What're we hoping for this year? Listen in to find out!

Send us Fan MailHow to Stop Overpaying for Prescriptions: Cash Pricing, Coupons, and Smarter Pharmacy ShoppingDr. Angela explains why prescription costs can spike even with insurance, emphasizing that coverage depends on insurer formularies shaped by contracts among insurers, pharmacy benefit managers, and manufacturers, which can change midyear and trigger denials, step therapy, and prior authorizations. She offers practical strategies to lower costs: start with manufacturer websites for brand-name drugs to find savings cards, copay assistance, or direct-to-consumer cash programs (not typically for Medicare/Medicaid); use generics when possible and compare transparent cash options like Mark Cuban's Cost Plus Drugs and GoodRx; ask direct primary care practices about at-cost dispensing; price-shop across pharmacies and ask pharmacists for the best cash price; and request a 90-day supply when stable, noting stricter rules for controlled medications but potential cash-pay options. For a list of websites for medication discounts, see the companion blog post: https://www.dpcwestmi.com/blog/why-your-medication-costs-so-much----and-7-ways-to-save-money-on-prescriptions00:00 Stop Overpaying Intro01:30 Why Insurance Denies02:54 Prior Auth Chaos03:45 Pricing Disclaimer04:15 Manufacturer Savings05:54 Generics And Cash07:21 Direct Primary Care07:47 Compare Pharmacy Prices09:30 Ask For 90 Days11:27 Final ChecklistSupport the showFollow me on Instagram @angelalifestylemd and don't forget to SUBSCRIBE to my podcast & SHARE this episode.

Watch Us On YouTube! Announcing a new, ongoing benefit for annual subscribers of our Slack community. Annual subscribers receive a free Points Path Alerts subscription OR a 30% discount on Points Path Pro. Hyatt's new award pricing is officially here — and travelers are still trying to figure out exactly how bad it is. This week on Miles To Go, Ed is joined by Julian Kheel from Points Path to break down Hyatt's new multi-tier award pricing system, including what changed, which properties were hit hardest, and whether this truly changes the value proposition of Hyatt loyalty. They also discuss where Hyatt still trails competitors — especially around free night certificates and "4th or 5th night free" style benefits — and why the next 12 months could be important for Hyatt's long-term strategy. From there, the conversation shifts to a surprisingly valuable new Chase offer through the Paze wallet platform, where Sapphire cardholders can currently earn up to 10x Ultimate Rewards points with select merchants. Plus, British Airways raises carrier-imposed surcharges yet again, Delta may be expanding free checked bag benefits on its credit cards, and Ed shares another frustrating round of United Wi-Fi roulette while waiting for Starlink to expand across the fleet.  Get hydrated like Ed in Vegas with Nuun Use my Bilt Rewards link to sign-up and support the show! If you enjoy the podcast, I hope you'll take a moment to leave us a rating. That helps us grow our audience! If you're looking for a way to support the show, we'd love to have you join us in our Travel Slack Community.  Join me and other travel experts for informative conversations about the travel world, the best ways to use your miles and points, Zoom happy hours and exciting giveaways. Monthly access Annual access Personal consultation plus annual access We have witty, funny, sarcastic discussions about travel, for members only. My fellow travel experts are available to answer your questions and we host video chats multiple times per month. Follow Us! Instagram: https://www.instagram.com/milestogopodcast/ TikTok: https://www.tiktok.com/@milestogopodcast Ed Pizza: https://www.instagram.com/pizzainmotion/ Richard Kerr: https://www.instagram.com/kerrpoints/ ✈️ What We Cover in This Episode ✈️ Hyatt's new award pricing system • Multi-tier pricing officially launches • Which properties increased the most • Why it may impact luxury redemptions more than everyday stays ✈️ Is Hyatt loyalty still worth it? • Why Hyatt still offers strong transfer value • Concerns about aspirational awards getting harder to reach • How loyal travelers may rethink their strategy ✈️ Hyatt's missing benefits • No free night certificate top-offs • Lack of a 4th or 5th night free benefit • Why competitors may now have an edge ✈️ A valuable new Chase earning opportunity • 10x Ultimate Rewards points through Paze • Which merchants currently qualify • Why this could be huge for some travelers ✈️ Air France's growing loyalty strategy • Tiffany Funk taking over Flying Blue loyalty • Air France credit card + Bilt partnership discussion • Earning status through rent and mortgage payments ✈️ Delta may expand free checked bags • Reports of 2 free checked bags on Delta Amex cards • Why the economics may make sense for Delta • Potential impact on card signups ✈️ British Airways raises surcharges again • Carrier-imposed fees increasing significantly • Why Avios redemptions continue getting more expensive • How U.S. programs still differ from European carriers ✈️ United's ongoing Wi-Fi struggles • Starlink rollout reaches ~5% of fleet • Why United Wi-Fi still frustrates frequent flyers • The promise (and risk) of Starlink expansion ⏱️ Episode 438 Timestamps  0:49 – Julian fills in for Richard this week 3:44 – Points Path discounts and award alerts discussion 7:17 – Hyatt's new award pricing officially launches 10:28 – How much worse are Hyatt awards really? 12:22 – Hyatt's free night certificate disadvantages 16:44 – What Hyatt may need to add next 21:16 – Amex fraud/security frustrations 27:06 – Tiffany Funk joins Flying Blue loyalty leadership 34:05 – Chase Paze wallet and 10x Ultimate Rewards opportunity 38:40 – British Airways raises surcharges again        

Let's get honest about what's actually keeping you stuck at your current price.In this episode, we're going into the mindset work that has to happen before any strategy can work in...because if your brain isn't on board with the price, your couples are going to feel that before you even finish the sentence.I'm breaking this down into four chapters:Chapter 1: The Delusion of Self. Chapter 2: Bulletproof Confidence. Chapter 3: Value-Based vs. Cost-Based Pricing. Chapter 4: Your Pricing Suite is a Decision Architecture. Plus, the mindset shift I leave you with at the end of this episode is the one I come back to every single time...--

What if cat sitting isn't a side-service anymore, but one of the fastest-maturing lanes in professional pet care? Collin sits down with Beth Pasek (Finicky Cat), Shannon Hendon (Ocala Pet Sitting), and Grace Taylor (Furever Friends Cat Sitting) to unpack why cat-only services are growing, what "maturing" looks like in client expectations, and how education around stress, behavior, and enrichment is reshaping demand. They discuss how veterinary-adjacent care shows up in real homes (especially with medical cases) and why language, scope, and standards matter as specialization increases. The group also tackles pricing, staffing, team structures, and the realities of cash flow when revenue is seasonal and peaky. The takeaway: cat sitting is not a fad, it's segmenting, professionalizing, and creating new opportunities for operators who build standards and stick to them. Main topics: Cat sitting industry growth and maturity Cat stress, behavior, enrichment Medical cats and scope Pricing, staffing, team models Technology, automation, reliability Main takeaway: "Businesses live and die on cash flow." That's true in every industry, but it's especially true in cat sitting, where busy seasons can feel like a tidal wave and slow months can sneak up fast. The answer isn't panic pricing or breaking your standards to "stay busy." It's knowing your patterns, planning ahead, and building a model that's honest about the highs and lows. Your care can be excellent and still fail if the business side isn't stable. Cat sitting is growing, so let's build it to last. About our guests: Beth Pasek runs Finicky Cat Sitting and Behavior in Cleveland, Ohio, with a cats-only focus and deep experience supporting behavior and medical-needs cases. Shannon Hendon is the founder of Ocala Pet Sitting in Central Florida and the Vice President of the Florida Pet Services Association, bringing two decades of industry experience and a cat-only transition perspective. Grace Taylor owns Furever Friends Cat Sitting in Baltimore, leading a cats-only team specializing in medical cats and building systems to support high-touch care at scale. Together, they represent a wide range of approaches to feline-focused business models and standards. Links: Beth Pasek — Finicky Cat Sitting & Behavior (Cleveland, OH) Website: https://finicky.us/ About Beth: https://finicky.us/meet-the-owner Field Notes mentoring series: https://finicky.us/cat-behavior-beth-pasek Facebook: Search "Liz Pasek" on Facebook Instagram (@finickycat): https://www.instagram.com/finickycat/ Book — Understanding Cat Behavior: A Compassionate Guide to Training and Communication: Amazon: https://www.amazon.com/Understanding-Cat-Behavior-Compassionate-Communication/dp/164739614X Barnes & Noble: https://www.barnesandnoble.com/w/understanding-cat-behavior-beth-pasek/1137311653 Target: https://www.target.com/p/understanding-cat-behavior-by-beth-pasek-paperback/-/A-90337331 Shannon Hendon — Ocala Pet Sitting LLC (Ocala, FL) Website: https://www.ocalapetsitting.com/ Meet the Owner: https://www.ocalapetsitting.com/meet-the-owner Cat Sitting page: https://www.ocalapetsitting.com/cat-sitting LinkedIn: https://www.linkedin.com/in/shannon-hendon YouTube: https://www.youtube.com/channel/UCE48Cv_QpYgNE6PSmzUspNg Grace Taylor — Furever Friends Cat Sitting (Baltimore, MD) Website: https://fureverfriendscatsitting.com/ Instagram (@fureverfriendscatsitting): https://www.instagram.com/fureverfriendscatsitting/ Built for Cats (Shannon & Grace's joint education platform) Facebook group "Built for Cats: The Business of Feline Care" — searchable on Facebook Speaker bio/overview: https://flpetassociation.org/home/speakers/ Organizations & Resources Mentioned Ohio State University — Indoor Pet Initiative (Dr. Tony Buffington's work on cat enrichment) Main site: https://indoorpet.osu.edu/ For cat owners: https://indoorpet.osu.edu/cats Dr. Tony Buffington bio: https://indoorpet.osu.edu/people/tony-buffington-dvm-phd-dacvn Fear Free Pet Professionals (the Fear Free Certified® designation referenced) Main certifications page: https://www.fearfree.com/certifications/ Fear Free Pet Sitter Certification: https://fearfreepets.com/fear-free-pet-sitter-certification/ Feline Veterinary Medical Association (Feline VMA) — formerly AAFP — Cat Friendly Veterinary Professional designation https://catvets.com/ (Feline VMA) Cat Friendly Practice program info: referenced via https://catvets.com/ Cat Fanciers' Association (CFA) — International Cat Show (held in Cleveland) CFA: https://cfa.org/ International Show & Expo: https://cfa.org/catexpo/ Florida Pet Services Association (FPSA) — Shannon is VP https://flpetassociation.org/ Check out our Starter Packs See all of our discounts!

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

(Disclaimer: Click 'more' to see ad disclosure) Geobreeze Travel is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as MileValue.com. This compensation may impact how and where links appear on this site. This site does not include all financial companies or all available financial offers. Terms apply to American Express benefits and offers. Enrollment may be required for select American Express benefits and offers. Visit americanexpress.com to learn more.  ➤ Free points 101 course (includes hotel upgrade email template)https://geobreezetravel.com/freecourse  ➤ Free credit card consultations https://airtable.com/apparEqFGYkas0LHl/shrYFpUr2zutt5515 ➤ Seats.Aero: https://geobreezetravel.com/seatsaero ➤ Request a free personalized award search tutorial: https://go.geobreezetravel.com/ast-form If you are interested in supporting this show when you apply for your next card, check out https://geobreezetravel.com/cards and if you're not sure what card is right for you, I offer free credit card consultations athttps://geobreezetravel.com/consultations!Timestamps:00:00 Meet Tikue and Kudos01:53 From First Card to Points Pro03:33 Kudos Platform Overview04:41 Onboarding and Data Linking07:37 Valuing Rewards and Benefits10:31 Credits Overspending Trap12:50 Card Discovery by Spend16:56 Lounge Access Valuation22:57 Annual Fee Worth Calculator24:55 Portfolio View and Nuance31:06 Lounge Crowds and Certainty35:33 Extension and Bill Negotiation38:10 Pricing and Free vs Premium39:20 Wrap UpYou can find Julia at: ➤ Free course: https://julia-s-school-9209.thinkific.com/courses/your-first-points-redemption➤ Website: https://geobreezetravel.com/➤ Instagram: https://www.instagram.com/geobreezetravel/➤ Credit card links: https://www.geobreezetravel.com/cards➤ Patreon: https://www.patreon.com/geobreezetravelYou can find Tikue at:➤ Website: https://www.joinkudos.com/ Opinions expressed here are the author's alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post. The content of this video is accurate as of the posting date. Some of the offers mentioned may no longer be available.

In this episode, Travis and producer Eric dive into one of the most controversial topics in creative and entrepreneurial spaces: working for free. Drawing from experiences in photography, freelancing, sales, and business, they break down when free work is actually a smart investment versus when it becomes exploitation. The conversation covers entitlement, skill-building, getting your foot in the door, and why the people most offended by free work are often the least successful. Along the way, they also unpack value-based pricing, customer service, and one surprisingly passionate steakhouse tangent. On this episode we talk about: Why working for free can be one of the fastest ways to build experience and opportunity The difference between strategic free work and being taken advantage of How entitlement holds people back in creative industries Why successful people rarely complain about beginners offering free work Pricing, negotiation, and understanding value in business relationships Top 3 Takeaways Working for free can be incredibly valuable when it helps you gain skills, build a portfolio, or get access to opportunities you otherwise couldn't reach. The key is making sure every opportunity creates a “net positive,” whether through experience, relationships, exposure, creativity, or future income. Instead of blaming competition or market conditions, focus on becoming so good that people willingly pay premium prices for your work. Notable Quotes “You're paying for the opportunity before you have money to pay for the opportunity.” “Don't wish it were easier — wish you were better.” “I don't always need to get paid, but everything I do needs to be a net positive for me.” Connect with Travis Chappell: Instagram: https://www.instagram.com/travischappell Website: https://travischappell.com A Word from Our Sponsors: - Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer! - To learn more about Mode Mobile and its investor community, go tohttps://invest.modemobile.com/travismakesmoney-Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

You already know indecision is costing you. What you probably haven't done is calculate exactly how much. In this episode, I'm walking you through the decision debt audit, a structured process I built after watching highly capable, established business owners sit stuck on the same decisions for months. We're going through five categories of common business decisions, attaching real dollar amounts to the ones that have been sitting unresolved, and diagnosing the specific blocks keeping each one open. If you've been meaning to make a decision that keeps getting pushed, this is the episode that will finally move it. Timeline Highlights [00:00] – Why indecision is a business expense and how to calculate the true cost of decision debt  [02:24] – What the decision debt audit is and who it's built for  [04:22] – Why highly capable, multi-six-figure entrepreneurs are the ones most affected by open decisions  [06:35] – How to run the audit: grab your notebook and open to a fresh page  [08:25] – Category 1: Offer and program structure decisions that haven't been finalized  [10:51] – Category 2: Pricing decisions, including overdue price increases and underpriced offers  [13:32] – Category 3: Team and operations, from underperforming hires to missing SOPs  [15:55] – Category 4: Marketing and messaging, platform decisions, launch plans, and content that hasn't shipped  [18:45] – Category 5: Big-picture business model and direction decisions  [21:17] – How to calculate the dollar cost of each open decision and total your decision debt balance  [35:06] – The seven blocks that keep smart entrepreneurs in decision paralysis  [49:20] – Solo problems vs. room problems: how to know which intervention you need  [01:00:21] – Introducing The Decision Room mastermind and what it's designed to do Top Quotes from This Episode "Your business moves at the speed of the slowest decision you're not making." "The cost of staying stuck in indecision looks completely different once you see the actual dollar amount. It's just another line item on your P&L." "The information you actually need to make a better decision lives on the other side of making the next best decision. You won't get it until you take action." "You cannot read the label from inside the bottle. That's what happens when you're making decisions that require objective input and a perspective you don't have access to from where you're standing." "Unmade decisions don't stay neutral. They accumulate. They compound. And at best, next year's version of that number stays the same. More likely, it grows." "The smartest people struggle most with indecision because they see too many angles. The people who don't struggle are usually the ones who aren't seeing the full picture." "A decision that feels like a verdict on your identity is almost never actually about the decision. It's about what your brain has decided that choice means about who you are." Links & Resources The Decision Room Mastermind – Apply Now (applications close June 19th or when 15 spots fill) Previous episode: Why Smart Entrepreneurs Struggle to Make Decisions DM me MASTERMIND on Instagram @laura.schoenfeld Take the CEO Type Quiz If this episode landed, follow the podcast, leave a review, and send it to a business owner who's been putting off a decision they already know the answer to.

Upcoming Events Snowfighters Institute Webinars: Join us live for monthly webinars built to help snow pros run stronger, more profitable operations. All sessions run 10:00 to 11:00 AM. Contract Review | Tuesday, June 2, 2026 Internal review and update of sales contracts and subcontractor agreements. Pricing & Estimating Review | Tuesday, July 7, 2026 Are you pricing for profit or just hoping to break even? Finding & Managing Subcontractors | Tuesday, August 11, 2026 How do you find subcontractors who actually show up when it snows? Capacity Planning | Tuesday, September 8, 2026 How do you determine your true operational capacity? Recruiting | Tuesday, October 13, 2026 Why can't you find good people to hire, and what can you do about it? Incentive Compensation & Rewards | Tuesday, November 10, 2026 Are your bonuses and rewards actually driving the results you want? Client & Employee Appreciation | Tuesday, December 8, 2026 Are you truly appreciating your clients and employees, or just going through the motions? See the full webinar list → In-Person Event GROW! Snow | September 22 to 23, 2026 An in-person event built for snow leaders and their teams. Two days of snow-specific breakout sessions, a facility tour, and content designed to drive real change at your business. Details coming soon. This week's episode is a little different. Phil Harwood joins Marty Grunder on The Grow Show to discuss the strategic partnership between Snow Fighters Institute and The Grow Group, share his 40 years of industry experience, and explain why snow removal can be the most profitable part of a service business. From his early days running printing equipment in the family business to his current role as a consultant and attorney, Phil reveals the leadership principles that have served him throughout his career, the trends shaping the future of snow operations, and why building a sellable business benefits every owner regardless of exit plans. Key Learnings Snow Fighting Is Emergency Service Work - Snow removal is comparable to firefighting because crews are on call all winter and must drop everything when activity starts, requiring a mindset that embraces the calling rather than resenting it. Find Companies That Love Snow - The best operators love snow not because they enjoy leaving their families for three days, but because they understand they're providing valuable emergency services that make a real difference. Degrees Don't Equal Smartness or Success - Education provides knowledge, but you have to apply what you learned and surround yourself with smart people to actually succeed in business. Outsiders Get Heard More Than Insiders - The same advice from an internal team member often gets ignored but is celebrated when delivered by an objective outside consultant with no skin in the game. Do What You Say You're Going to Do - The basics like answering your phone, being respectful, and following through on commitments sound like cliches but remain the foundation of successful business relationships. Be Great at What You Want Your Team to Be Good At - Leaders are always being... Chapters (00:00:00) - Start(00:02:00) - Strategic Partnership - Snowfighters + Grow Group(00:02:30) - Snowfighters Origins(00:04:54) - Why Your “Why” Matters(00:07:01) - From Family Business to Consulting(00:09:24) - Why Law School at This Point(00:10:20) - The Atrium Disaster(00:12:26) - When Core Values Backfire(00:13:57) - The Leap to Consulting(00:15:37) - Why Outsiders Get Heard(00:17:01) - The Basics Nobody Do(00:18:08) - Be the Example(00:23:06) - Tech That's Changing Snow(00:26:05) - You're the Hero at Night(00:27:05) - Build a Business You Can Sell(00:28:41) - Why Snow Wins on Profit

In this episode, I sit down with Zack Thompson, co-founder of Bumpy Road Productions, for a live coaching session on pricing, packaging, and positioning. Zack's growing a sketch comedy series offer for brands, and we dig into why his current price points are leaving serious money on the table. If you've ever struggled to charge what your work is actually worth, this one's for you. Key Takeaways Your base package needs to be profitable on its own—don't price the entry tier hoping clients upgrade to your premium offer Charge for value, not crew size; a one-person shoot and a five-person shoot shouldn't be a $2K difference One specific, numbers-driven testimonial from a recognizable client is worth more than a hundred generic "they're great" reviews Build three simple packages with clear differentiation in scope and cadence rather than stuffing everything into the top tier About Zack Thompson Zack Thompson is the co-founder of Bumpy Road Productions. Majored in Film at Rochester Institute of Technology, then worked in outdoor documentary television for 5 years. Now he runs his own production company with his brother Jake. Recently completed a feature-length sports documentary, "Northmen Way, A Lacrosse Story". With Bumpy Road they have done all forms of client video work, specializing in comedy-driven video. Quotes "I'm done in the days of throwing a low ball price just to get a job and then kicking myself afterwards." — Zack Thompson "When you start to talk about the potential value, it becomes way easier to justify spending fill in the blank." — Ryan Koral "Just be careful on how you build those packages—make the base one that if you only ever sold it, you'd be all set." — Ryan Koral Guest Links Follow @bumpyroadproductions on Instagram and Facebook Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

#919 What do a former oil and gas worker, a bag of masonry sand, and a two-man crew have in common? They're the foundation of a $500,000-a-year lawn leveling business! In Part 1 of this two-part episode, Brandon McClellan of Central Texas Lawn Leveling joins us to break down exactly how he built a thriving niche service business from the ground up — literally. Brandon walks us through what lawn leveling actually is, the custom 80/20 sand-and-compost blend his company pioneered, and the hard-won financial lessons that nearly sank him before he figured out how to price jobs correctly. If you've ever wondered why your business revenue looks great on paper but your bank account tells a different story, this episode is for you! What we discuss with Brandon: + What lawn leveling actually is + Sand vs. soil blends for leveling + How Brandon pioneered the 80/20 mix + Starting with neighbors as first customers + Pricing jobs correctly from the start + Hidden costs most operators overlook + Why revenue doesn't always equal profit + Labor challenges and hiring lessons + Pivoting toward commercial and estate clients + Building a custom calculator to stay profitable Thank you, Brandon! Check out Part 2 of this episode. Check out Central Texas Lawn Leveling at CentralTexasLawnLeveling.com. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

In 1917, Virginia and Leonard Woolf set up Hogarth Press in their dining room with about forty pounds of operating capital. Five years later, Sylvia Beach published Ulysses from a Paris bookshop after every major publisher refused it. A few months after that, Hogarth Press published The Waste Land — another book the corporate houses had passed on. In a span of five years, two small presses founded by writers and bookshop owners redefined what English-language literature could do in the twentieth century.The publishing moment we are living through in 2026 looks remarkably like that one. The big houses have closed their doors to the writer of serious nonfiction without an existing platform. Agents have become the new editorial gatekeepers. The book that takes seven years to write is structurally homeless in the corporate system.This episode argues for what comes next — a return to the editorial tradition that produced the literary canon. Crossroads Publishing Group is a boutique press in that tradition. Two lanes: Leadership (Covey/Lencioni/Collins) and Reflective (Solnit/Whyte/Hollis/Tooze/Klein). Hybrid model, legitimately operated. IBPA-pledged. CLMP member.The Founding Voice cohort opens today. The first three writers signing a publishing engagement — Editorial Framing Brief or above — receive a dedicated Difficulty episode profile, inclusion in the first seasonal catalog, and permanent recognition on the Crossroads website as a Founding Voice. Pricing is not discounted. The recognition is structural.→ Engagements: crossroadspublishing.group/engagements → Submit: crossroadspublishing.group/inquire → Discovery call: Book on Calendly Get full access to The Descent at chadprevost.substack.com/subscribe

Ajit Ghuman is the co-founder of Monetizely, former VP of Product at Segment, and author of Price to Scale. In this episode, Ajit breaks down one of the biggest pricing challenges AI companies are about to face: what happens when software no longer supports employees — but starts replacing them entirely? If your company is building, pricing, or monetizing AI products, this episode will change how you think about per-seat pricing, buyer psychology, and the future of SaaS monetization.   Why you have to check out today's podcast: Understand why per-user pricing may stop working as AI agents increasingly replace human workflows inside software products. Learn Ajit Ghuman's 3-part "Agentic Pricing Spectrum" for evaluating AI products based on autonomy, operational scope, and output-to-cost dynamics. Discover why buyers are suddenly comfortable with tokens, credits, and bundled AI pricing — even when they don't fully understand what those units actually mean.   "Unless you understand what your market is, who your buyers are, what do they want... it's the only thing that I start with when I do any project." – Ajit Ghuman   Topics Covered: 02:02 – Why Pricing Became the Most Direct Link to Customer Value. How pricing became the clearest connection between products, value, and business strategy.  06:29 – The AI Pricing Problem Nobody Has Fully Solved Yet. Why AI is forcing SaaS companies to rethink seats, tokens, outcomes, and margins.  07:38 – "Zero Human Companies" and the End of Per-User Pricing. Ajit explores a future where AI agents replace entire job functions — and asks the terrifying question: what happens when there's no user left to charge for? 12:30 – Why Cursor Still Charges Per User (For Now). A fascinating breakdown of AI coding tools, human "anchors," and why most AI products still can't fully move to outcome-based pricing. 16:51 – The Coming AI Commoditization Wave. Why Ajit believes agentic AI companies could rise — and collapse — dramatically faster than traditional SaaS businesses. 23:07 – Why Buyers Suddenly Accept Tokens, Credits, and Weird AI Pricing. Ajit explains how ChatGPT normalized token-based pricing — even though most buyers still don't fully understand what they're paying for. 26:00 – The Real Reason AI Pricing Feels So Chaotic Right Now. Inference costs are dropping, users are disappearing, and pricing anchors keep shifting faster than companies can adapt. 29:35 – The One Pricing Principle That Still Matters in the AI Era.  Despite all the chaos around AI monetization, Ajit says successful pricing still starts with deeply understanding your buyers and their problems.   Key Takeaways: "The anchor is still the human… but the moment the human disappears, per-user pricing starts breaking." – Ajit Ghuman  "Agentic AI may compress 20 years of SaaS evolution into just a few years." – Ajit Ghuman    People / Resources Mentioned: Cursor — Used as a real-world example of current AI pricing models Harvey AI — Referenced as an example of high-value AI transformation inside the legal industry Anthropic — Mentioned in relation to inference models powering AI tools OpenAI — Referenced throughout the discussion on tokens and AI pricing behavior Salesforce — Discussed in relation to potential future shifts away from per-seat pricing Zoom — Used as an example of changing pricing priorities during growth stages   Connect with Ajit Ghuman: Website: https://www.getmonetizely.com/  LinkedIn: https://www.linkedin.com/in/ajitpalghuman/   Email: ajit@getmonetizely.com   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

In this episode of the CPQ Podcast, Frank Sohn speaks with Rohit Chhabra, Chief Product Officer at Conga, about Conga's CPQ strategy, the role ofConga Smart CPQ, and how AI is becoming a broader part of the quote-to-cash and commercial operations landscape. Rohit shares insights from more than 25 years of business, engineering, and product leadership experience, including how his background shapes the way he works with teams, prioritizes product investments, and focuses on customer outcomes. He also discusses his involvement with the Juvenile Diabetes Research Foundation / Breakthrough T1D and how that personal connection has influenced his views on leadership, urgency, and mission-driven work. The conversation covers Conga's two CPQ product lines: Conga Advantage CPQ and Conga Smart CPQ. Rohit explains why the solutions address different customer segments and industry requirements, and why Conga plans to continue investing in both offerings rather than forcing them into a single product path. A key topic is the role of pricing optimization and pricing explainability, especially following Conga's acquisition of PROS. Rohit also discusses Conga's broader AI approach across CPQ, pricing, contract lifecycle management, and document automation, including sales agents, redline-related AI capabilities, admin AI for rule maintenance, and a unified AI technology stack. Listeners will also hear Rohit's perspective on integration strategy, including Conga's OEM relationship with Workato, expansion beyond Salesforce and Microsoft Dynamics, potential HubSpot CRM support, and how Conga prioritizes its roadmap using a business-outcome-based approach. This episode is especially relevant for anyone interested in CPQ software, pricing optimization, AI in quote-to-cash, revenue lifecycle management, CLM integration, and the future direction of Conga's CPQ portfolio.

#917 Ever wondered if you could turn your voice into a six-figure business? In this episode, host Kirsten Tyrrel sits down with veteran voice actor and coach Paul Schmidt to unpack how he built a thriving six-figure career in voiceover. Paul shares his journey from radio to freelancing, why direct client outreach beats waiting on agents or casting sites, and how his background in sales and marketing gave him an edge in landing repeat clients. He breaks down the training process, industry niches, and outreach strategies every aspiring voice actor needs to know, plus offers insider advice on pricing, positioning, and avoiding common pitfalls. Whether you're curious about getting started in voiceover or want to sharpen your client-acquisition skills, this conversation is a masterclass in turning your voice into a profitable business! (Original Air Date - 9/22/25) What we discuss with Paul: + Transition from radio to voice acting + Building a six-figure VO business + Importance of sales and marketing skills + Direct outreach vs. agents/casting sites + Training and coaching for voiceover success + Finding your niche and genius zone + Using avatars to target ideal clients + Tools like LinkedIn and Apollo.io for outreach + Pricing, rate guides, and knowing your worth + Playing the long game with repeat clients Thank you, Paul! Check out VO Pro at ⁠VOPro.pro⁠. Check out Paul Schmidt at ⁠⁠PaulSchmidtVoice.com⁠⁠. Get the ⁠7 Steps to Starting and Developing a Career in VO⁠. Follow Paul on ⁠Facebook⁠ and ⁠YouTube⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your only advantage is being cheaper… You do not have an advantage. You have a race to the bottom. In this episode of The Level Up Podcast, Paul Alex breaks down why premium pricing starts with premium value—and why discounting your offer can destroy your authority. Let's be real… Cheap prices attract cheap headaches. The clients who only care about the lowest price… Are usually the ones who demand the most. They question everything. They drain your energy. They fight every invoice. And they rarely value the result. In this episode, you'll learn: Why lowering your price lowers your perceived value How discounting attracts the wrong type of clients Why your price should be tied to the result, not your time How to confidently charge premium rates without apologizing The truth is simple: People do not pay premium prices for your hours. They pay for the outcome. They pay for speed. They pay for certainty. They pay to solve a problem that is costing them far more than your offer. So stop justifying your price like an employee defending an hourly wage. Start positioning your offer like a solution to a serious problem. Because when the value is undeniable… The price becomes obvious. Competing on price is for amateurs. Compete on transformation. Compete on results. Compete on trust. And let the cheap leads go somewhere else. Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ LinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you: www.CashSwipe.com FREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

All Home Care Matters and our host, Lance A. Slatton were honored to welcome Seth Low-Tufo as guest to the show.   About Seth Low-Tufo, Chief Financial Officer & Chief Operating Officer at A Place for Mom:   As Chief Financial Officer and Chief Operating Officer of A Place for Mom, Inc., Seth Low-Tufo is focused on strengthening core operating processes and identifying opportunities to grow the business profitably. He is responsible for all aspects of the company's Finance function, including strategic planning, investor relations, controllership, accounting, tax, liquidity management, and treasury operations. In addition, Seth is responsible for the company's Legal, Human Resources, and Data & Analytics functions.   Seth is an experienced leader with proven ability to drive transformational change. He joined A Place for Mom following more than a decade at GE. Most recently, Seth was CFO of GE's Onshore Wind Americas business, the leading manufacturer of wind turbines in the U.S. In this role, he rebuilt the finance function and helped drive 50% revenue growth while improving operational efficiency and accountability. Earlier in his career, Seth was the Financial Planning leader for GE Capital's $200 billion asset disposition process and head of Pricing for its $90 billion commercial lending and leasing business. Seth earned a bachelor's degree in mathematics and economics from Wesleyan University.     About A Place for Mom:   A Place for Mom is the leading platform that guides families through every stage of the aging journey. We simplify the search for senior care by offering free, personalized support—and when families are ready, we refer them to partners from our network of over 15,000 senior living communities and home care agencies.   Our mission is to guide caregivers and their loved ones to a confident place, so families can focus on what matters most: their love for each other.

The communist government of Cuba seems to be arming up, Jerome Powell finishes his term as Chair of the Federal Reserve, and the World Health Organization declares a “global health emergency” due to an Ebola outbreak in the African countries of Congo and Uganda. We speak to Victoria Coates, E.J. Antoni, and Dr. Omer Awan. Get the facts first with Morning Wire.- - -Ep. 2794- - -Wake up with new Morning Wire merch: https://bit.ly/4lIubt3- - -Today's Sponsors:Good Ranchers - Start your plan today and get free meat for life plus $100 off your first three orders with our code WIRE at https://goodranchers.com Lean - Get 20% off when you enter code WIRE at https://TakeLean.comZipRecruiter - Post jobs FOR FREE at https://ZipRecruiter.com/WIRE- - -Privacy Policy: https://www.dailywire.com/privacymorning wire,morning wire podcast,the morning wire podcast,Georgia Howe,John Bickley,daily wire podcast,podcast,news podcast Learn more about your ad choices. Visit podcastchoices.com/adchoices

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtubeCory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt. In this episode, Alex diagnoses exactly what's holding the business back, from mispriced services to a leaking funnel, and offers a systematic game plan to scale. One year later, Cory has scaled from $1.25M to $2.5M, nearly doubled lead flow, and is eyeing a second location.In this episode00:00 A review of Cory's HVAC business04:37 Game plan and Cory's position on the roadmap06:21 Pricing strategy: increasing prices for higher profits09:27 Ads and landing page optimization16:02 Reactivation emails, campaigns, and angles21:01 Cross-platform retargeting and email sequences24:00 Affiliate program strategy30:28 Recap of the action plan and a look at one-year resultsMore Value:Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegasDownload your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtubeDiscover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormoziFree Books and Video Courses: https://www.acquisition.com/trainingGet the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundleFollow Alex Hormozi's Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.