Podcasts about Pricing

In this episode of the HVAC Know It All Business Edition Podcast, co-hosts Gary McCreadie and Furman Haynes from WorkHero sit down with Valeria Velázquez, Director of Customer Strategy at WorkHero and Co-Founder of Climate Champions to explore the balance between financial discipline and entrepreneurial vision. They discuss why accountants should provide clarity not dictate strategy, how contractors can use financial data to make better decisions, common operational mistakes they see across the industry, pricing in competitive markets, and how AI is reshaping the future of HVAC operations. Having worked with more than 45 HVAC contractors, she specializes in helping businesses improve their financial visibility, operational efficiency, pricing strategies, and office workflows. Her unique perspective combines real-world contracting experience with modern automation and AI-driven operations.   Expect To Learn: Why financial reporting should support business vision, not replace it. The difference between accountants, advisors, and business decision-makers. The common operational patterns successful HVAC contractors share. Why clean data and accurate reporting are essential for growth. How to price profitably without simply matching competitors. Why small contractors often undervalue their services. How AI and automation will transform HVAC office operations by 2030.   Timestamps : 00:00 – Introduction  00:42 – Finance vs. business vision 02:17 – The role of financial professionals 03:55 – Should accountants influence strategy? 05:25 – Budget limits and business growth 07:06 – Common patterns in successful HVAC businesses 08:20 – Why clean data matters 09:15 – Common HVAC pricing mistakes 10:08 – Pricing in a competitive market 11:00 – Pricing for long-term profitability 13:06 – Should small HVAC companies charge less? 14:36 – The future of AI in HVAC 17:39 – How WorkHero helps contractors 19:10 – Working in HVAC operations and AI 20:47 – Final thoughts & closing remarks Follow our Guest Valeria Velázquez & her Companies: LinkedIn: https://www.linkedin.com/in/valeria-velazquez-6a00402b7/  Climate Champions: https://www.linkedin.com/company/callthechampions/  WorkHero: https://www.linkedin.com/company/workherohvac/   Climate Champions: https://www.callthechampions.com/  WorkHero: https://www.workhero.pro/ WorkHero: https://www.instagram.com/workhero__/    Follow Gary McCreadie: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/  Website: https://www.hvacknowitall.com  Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/  Instagram: https://www.instagram.com/hvacknowitall1/    Follow Furman Haynes:  LinkedIn: https://www.linkedin.com/in/furmanhaynes/  WorkHero: https://www.linkedin.com/company/workherohvac/  Instagram: https://www.instagram.com/workhero__/

Join the Millionaire University AI Mastermind at ⁠MillionaireUniversity.com/AI⁠ #1022 What happens when you turn a viral YouTube video into a real-world business? In part 1 of this 2-part episode, Tim Yelvington shares how he transformed a simple idea into Can U Dig It RC, a one-of-a-kind remote-control construction experience that's attracting kids and adults alike. He breaks down how he tested the concept with a mobile trailer before opening a brick-and-mortar location, why community and customer experience have fueled the business's early success, and how AI-powered custom software helped streamline operations from day one! What we discuss with Tim: + Turning a viral idea into a business + Starting with a mobile trailer + Kids vs. adult customers + Pricing strategy that works + Learning through live events + Building community over competition + Using AI to run the business + Creating custom business software + Managing repairs and operations + Starting small to reduce risk Thank you, Tim! Check out Can U Dig It RC at CanUDigItRC.com. Start your own Can U Dig It RC. Follow Tim on Facebook. Get your FREE 5 Minute Business Plan at ⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/Plan⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/Sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Zach and Jason Francis have spent their careers proving that doing more with less is not a constraint — it's a philosophy — from a nine-month sailing trip from San Diego to Australia to building tiny homes on HGTV's Tiny Luxury to Willo, an AI platform that takes a business idea from concept to live website in under ten minutes. The brothers join Care More Be Better to share what 21 days at sea taught them about complexity, why ideas die in spreadsheets, how AI agents work like bees in a hive, and how to use AI as a tool that empowers rather than replaces the human behind the vision. Chapter Markers 00:00 — Introduction: The Through Line from Tiny Homes to AI Agents 05:00 — Building with a Sibling: Trust, Security, and the Ability to Argue Without Fragility 12:00 — The Sailing Trip: 21 Days at Sea and What You Actually Need 18:00 — Tiny Luxury to Willo: The Philosophy Was Always the Same 24:00 — Complexity Kills: Getting from Zero to One 30:00 — What Willo Actually Does: From Idea to Live Website in 8-10 Minutes 38:00 — The Seven Agent System: Proactive vs. Reactive AI 44:00 — How Willo Differs from Claude, ChatGPT, and Agentic Tools 50:00 — AI Energy Footprint: Stewardship Over Avoidance 56:00 — The Beehive: How Nature Informs Willo's Agent Design 62:00 — Pricing, Roadmap, and What's Next for Willo COMPLETE BLOG & TRANSCRIPT: https://caremorebebetter.com/from-ideas-to-income-with-ai-zach-and-jason-francis/ About Guests: Brothers Zach and Jason Francis are serial entrepreneurs, builders, and prior hosts of the straight-to-series reality HGTV TV show Tiny Luxury. Over the years, they have built, acquired, and invested in companies spanning real estate, media, software, and artificial intelligence. Their mission is to make entrepreneurship more accessible by simplifying the process of building and growing a business. As the founders of Willo, they are helping a new generation of entrepreneurs turn ideas into real businesses with the power of AI. Beyond business, Zach and Jason are real estate developers, AI investors, beekeepers, sailors, adventurers, and family men who are passionate about creating meaningful companies, exploring new opportunities, and helping others build lives and businesses on their own terms. Guest LinkedIn: https://www.linkedin.com/in/zach-francis-750200157/ | https://www.linkedin.com/in/jason-francis7/ Guest Website: https://willo.ai | https://www.francisbrothers.com/ Guest Socials: https://www.youtube.com/@buildwithwillo | https://x.com/BuildwithWillo | https://www.facebook.com/buildwithwillo/ Additional Resources Mentioned: Scary Smart by Mo Gawdat BUILD A GREENER FUTURE with CARE MORE BE BETTER: Together, we planted 36,044 trees in 2025 through our partnership with ForestPlanet. We screamed past our goal of planting 20,000 trees thanks to subscribers like you! CAUSE PARTNER: If you value open dialogue, sustainability, and social equity, I invite you to support our new cause partner — Prescott College. To learn more about this effort and to support the show, visit: https://caremorebebetter.com/support/ Follow us on social media: YouTube: https://www.youtube.com/c/caremorebebetter TikTok: https://www.tiktok.com/@caremorebebetter Instagram: https://www.instagram.com/caremorebebetter Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Little did we know our Pricing and Salary Survey results were going to give us great nuggets of information that we could share for many future podcasts to come! One of the biggest challenges we found designers face is defining their product. Too often, “full-service design” means something different to every designer—and that inconsistency makes it nearly impossible to set confident fees, manage scope, or show clients the real value of design work. The secret lies in creating clear deliverables with a written scope of work, and structured meeting agendas that are always advancing the project. If you are not keeping track of your time--as many do not--this reveals where designers tend to undervalue themselves. You must trust in the value of your own work--define it, control it, manage expectations, and most importantly, position yourself as the expert in the room.Have a question--click here to ask us.Loved this episode? Click here to leave a 5⭐ reviewRESOURCE LINKS:Damn Good Workshops - WebsiteView our upcoming workshops!These workshops are 2–3 hour deep dives (some more than one day) built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention. We created this workshop series with tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership.Each workshop is designed to stand alone — so you can choose the topics that matter most right now — while still connecting to the bigger picture of building a profitable, sustainable design business.Damn Good Designer - Damn Good Designer - WebsiteThe best multi-faceted business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.The Paradigm Quick Start - 3 Month Custom Coaching ProgramThe Paradigm Shift - 6 Month Custom Coaching ProgramThe Paradigm Intensive - 12 Month One on One Immersive Custom Business CoachingJoin our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupSubscribe to our newsletterABOUT US:Cheryl Clendenon is the host of The Damn Good Designer Podcast and an award-winning interior designer, writer, and business coach with 26 years of full-time industry experience. With a prior career in media and radio sales, she brings a rare blend of creative thinking and business acumen to the design world. Cheryl was named KBB Person of the Year in 2021, is a nationally published industry voice with a monthly column in Home Accents Today, and regularly speaks on pricing, scope, process, and profitability. Known for her fast pace, contrarian instincts, and practical insight, Cheryl helps established design firms build stronger businesses and define success on their own terms.***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

Send us Fan MailWhen a client says, "You're too expensive," the worst thing you can do is lower your price.In this episode, Anthony and Yao break down how to handle price objections, communicate value instead of cost, and attract clients who respect what you bring to the table. They also discuss scarcity, free work, follow-ups, and why confidence in your pricing starts long before the sales call.What's the biggest pricing objection you've ever heard?Accountability is leverage.#AnthonyAmen #AccountabilityIsLeverage #Sales #Business #EntrepreneurshipSupport the showLearn More at: www.Redefine-Fitness.com

Jean-Christophe Lanoix is the founder of Turboconsultant. He spent seventeen years at Hinicio, a strategy consultancy specialising in hydrogen — joining as an intern, rising to Associate Director and leaving in 2024, two years after the firm's exit. He now builds the system he wishes he had had. Introducing Turboconsultant An execution layer for solo consultants: a virtual team of AI agents spanning the whole practice — business development, research, methodologies, marketing and content, deliverable production, quality control, meetings and follow-up, admin. The consultant directs. The agents execute. It installs as a plugin on Claude Cowork and turns a generalist agentic workspace into a consulting-grade one. Three things separate it from a general-purpose assistant. Personalisation. A one-time onboarding hands it the consultant's own methodologies, templates, frameworks and voice. What comes out arrives in their template, follows their methods, and reads in their words. Quality control. Every document it produces passes three layers of audit before it leaves — sources traced, figures recomputed, claims contested by models outside the system. That is where AI hallucination and error get caught. Data walling. Nothing moves from one engagement to another, and the models do not train on client work. And it is one system rather than a patchwork of tools: the whole practice runs in a single environment that sharpens with every engagement. The net effect, measured on the existing user base, is a 25x on average, while improving the general quality of the work. Demonstration of Turboconsutlant  Both cases are invented, and so is the consultant behind them — a generic profile carrying no proprietary methodologies, no past deliverables, no writing to learn from. The engagement starts the way a real one does: a request for proposal lands by email. Everything that follows comes out of that one document and public sources. The proposal — thirty minutes The system interviews the consultant first — how they want to work, whether they know the client, who delivers, what their day rate is. Then it writes, in their own template: context, the question behind the client's question, objectives, approach and methodology, scope in and out, work packages, data room requirements, timeline, budget options, next steps. The consultant reviews and signs off. Nothing leaves unvalidated. Without AI, a proposal of that depth is several man-days.   The methodology section — six work packages mapped onto one governing question. Pricing the work — three options, fees, payment terms. A commercial proposal, not an analysis. The kick-off pack — fifteen minutes One instruction produces the whole pack: the client kick-off deck, an internal briefing note — assumptions, questions to ask, objections to expect, the landmines — and the data room request list in Excel, item by item, with what each one unblocks and the date it is needed by. In a firm, this is junior work. A solo consultant has no junior. It costs them half a day to a full day, every time. The work-package sequence agreed at kick-off, and the date after which the analysis stops waiting for client data. The First Deliverable — forty-five minutes The pattern holds whatever the sector: the research, the market sizing, the model underneath, and a deck of exhibits in the consultant's own consulting-grade template — each exhibit carrying one argument, each figure carrying its source. This is where the consultant sits as a director rather than an executant: give the instruction, let the team execute, come back and review. It is also where the system refuses to please. Here it tested the client board's own headline figure instead of repeating it, and the deck says why. Forty-five minutes for a work package that is easily five to ten days of work without it. An exhibit from the first deliverable — the sizing funnel, in the consultant's template. The economics behind it, recomputed from the model that sits under the deck. Quality control — three layers, then a loop Nothing reaches the client before three independent passes. Layer 1 — sources. Every claim and every figure traced back to where it came from, the source assessed, each one rated: verified, probable, or not established. Layer 2 — internal audit. An isolated sub-agent reviews the finished document against a purpose-built grid and rebuilds the Excel model from its own inputs. Same family of model, so it catches the obvious: the unsupported claim, the figure that contradicts the model, the page that does not carry its title. Layer 3 — dual external audit. Two models from outside the system, independent of each other and of the one that did the work. No shared bias, and two verdicts to compare. This is where the qualitative control happens. Here the two disagreed — which is itself the finding. Then the loop. The consultant asks the system to integrate the findings and audit again, and iterates. Half an hour takes a document from roughly 85% client-ready to something that needs only a final human review. The three verdicts on the first draft, as returned — including the external model that said HOLD. Everything from both engagements is published Every file is downloadable, unedited: the proposals, the contract, the kick-off packs, the deliverables, the Excel models, and the three audit reports in full — including the one that said do not ship, and the revised deliverable it forced. A second engagement, in a different sector, was launched live during the recording; it landed after the recording stopped, and its files are there too. Access the files: turboconsultant.com/unleashed Timings above are the elapsed time of each task on this run, not a benchmark. Watch the video:  Listener Offer Are you a good fit? ·       You consult on your own — strategy or management? ·       You want to scale without compromising quality? ·       Consumer AI gets you a draft, not a deliverable? Three yeses? Thirty minutes with me, free. If it's not a fit, I'll tell you. → https://calendly.com/jcl-turboconsultant/unleashed?month=2026-07  Or skip the call and start now — Unleashed listeners, neither code expires: ·      UNLEASHED_TC — Turboconsultant, €399/month instead of €499 ·      UNLEASHED_AUDIT — AI-First Audit, €200 instead of €300 Timestamps 04:02: Turboconsultant's Features and Benefits  07:32: Onboarding and Personalization Process  12:24: Demo of Turboconsultant's Capabilities 23:42: Kickoff Meeting Preparation and Work Package Execution  43:45: Quality Assurance and Iterative Improvement 50:07: Additional Features and Conclusion Links: Video permalink: https://umbrex.com/wp-content/uploads/2026/08/Jean-Christophe-Lanoix.mp4 LinkedIn: https://www.linkedin.com/in/jean-christophe-lanoix-93119018 Company website: https://www.turboconsultant.com Files from this episode: https://www.turboconsultant.com/unleashed This episode on Umbrex: https://umbrex.com/unleashed/episode-656-jean-christophe-lanoix-turboconsultant-running-a-solo-practice-on-ai-agents-end-to-end/ Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated timestamps and show notes.  

In this episode, we kick things off by examining how Schneider National is aggressively pushing rates higher in a tight capacity environment. The Green Bay-based carrier handily beat second-quarter expectations and raised its full-year outlook, declaring that ⁠the truckload market is only in the early stages of rate recovery⁠ as it captures double-digit increases on contract renewals. Next, we explore the autonomous trucking sector where Aurora Innovation is spelling out exactly what its driverless technology will cost carriers. The Pittsburgh-based developer reported a second-quarter loss of two hundred seventy million dollars and ⁠detailed the per-mile pricing behind its two distinct business models⁠, targeting different revenue ranges for its transportation-as-a-service and driver-as-a-service offerings. Finally, we cover the rapidly evolving enterprise artificial intelligence landscape as a leading CEO argues that ⁠the competitive battleground has shifted away from model quality entirely⁠. Speaking at the Supply Chain AI Symposium in Chicago, Reindeer's founder explained that large language models are becoming commoditized and that the real edge now lies in the maintenance layer—detecting when workflows drift and adjusting agents without costly engineering intervention. ⁠Follow the FreightWaves Today Podcast⁠ ⁠Other FreightWaves Shows⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we kick things off by examining how Schneider National is aggressively pushing rates higher in a tight capacity environment. The Green Bay-based carrier handily beat second-quarter expectations and raised its full-year outlook, declaring that the truckload market is only in the early stages of rate recovery as it captures double-digit increases on contract renewals. Next, we explore the autonomous trucking sector where Aurora Innovation is spelling out exactly what its driverless technology will cost carriers. The Pittsburgh-based developer reported a second-quarter loss of two hundred seventy million dollars and detailed the per-mile pricing behind its two distinct business models, targeting different revenue ranges for its transportation-as-a-service and driver-as-a-service offerings. Finally, we cover the rapidly evolving enterprise artificial intelligence landscape as a leading CEO argues that the competitive battleground has shifted away from model quality entirely. Speaking at the Supply Chain AI Symposium in Chicago, Reindeer's founder explained that large language models are becoming commoditized and that the real edge now lies in the maintenance layer—detecting when workflows drift and adjusting agents without costly engineering intervention. Follow the FreightWaves Today Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

Turnkey Design Talk is back for Season 6!After a short break, I'm kicking off the new season with one of the pricing questions I hear constantly from solo interior designers and decorators: how much should you mark up the products you specify—and should you be passing your trade discount on to your clients?Some designers pass on their entire trade discount. Others retain the retail margin. Others use a standard markup. So which approach is right?In this episode, I break down the difference between trade pricing and markup, why there is no magic percentage every designer should be charging, and why your own profitability should ultimately determine your pricing strategy.I'll also introduce you to Stressed Sally and Calm Claire—two equally talented fictional designers with very different approaches to pricing. Sally changes her markup whenever an expensive item makes her nervous, while Claire establishes a pricing philosophy, applies it consistently and reviews it against the actual profitability of her projects.We cover:Trade pricing vs markup and how they differWhy copying another designer's markup percentage can be a mistakeThe danger of changing your markup based on the price of individual productsWhy consistency can make quoting simpler and increase your confidenceHow your overall project profit margin should inform your pricing decisionsMy own approach to markup and why I currently use a consistent 30% markup on trade pricingThe goal isn't to find the “perfect” markup percentage. It's to create a pricing structure that covers your costs, supports your service and helps you build a profitable, sustainable design business.Download the free Solo Designer Profit Guide:https://www.turnkeydesignsuccess.com/profitguideWelcome back to Season 6 of Turnkey Design Talk.Wondering if you're charging enough?Download my free Solo Designer Profit Guide™ and discover what interior designers are charging in 2026 based on 50+ research interviews across Australia, Canada and the USA. You'll also learn how to calculate the hourly rate YOU need to charge based on your own business, projects and financial goals—not someone else's.Download your free copy:turnkeydesignsuccess.com/profitguide If this episode raised questions for you, or you're feeling stuck in your solo design business, you don't have to figure it out on your own.I offer a 30-minute clarity session where we can talk through where you're at, what's getting in the way, and whether I can help.Email me at askadam@turnkeydesignsuccess.com

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Premium clients are not paying for your hours. They are paying for certainty. In this episode of The Level Up Podcast, Paul Alex breaks down why high-level buyers care more about speed, confidence, and reliable execution than finding the cheapest option. When the problem is expensive enough, hiring the lowest-cost provider can actually feel like the highest-risk decision. Elite buyers want to know the job will get done correctly, quickly, and without unnecessary friction. In this episode, you'll learn: • Why premium pricing can increase confidence in your ability to deliver• How perceived risk influences what high-level clients are willing to pay• Why speed and access can command significantly higher fees• How premium margins help you attract better clients and deliver stronger service The truth is simple: Stop selling the amount of labor involved. Sell the certainty of the outcome. Communicate the result. Collapse the timeline. Build the team and systems required to deliver at an elite level. When clients trust your ability to execute, the conversation stops being about price and starts being about results. Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQLinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you: www.CashSwipe.com FREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

How should a small electrical contractor charge for service work: flat-rate pricing or time and material?In this episode, Paul Abernathy breaks down the differences between these two common pricing methods and explains how each can affect profitability, customer relationships, cash flow, and business growth.Flat-rate pricing gives the customer an agreed price before the work begins and rewards the contractor for experience and efficiency. However, it also places more risk on the contractor if the job takes longer than expected or the original scope is poorly defined.Time-and-material pricing allows the contractor to charge for the actual labor and materials required to complete the work.This can be especially valuable when troubleshooting electrical problems or working with unknown existing conditions. However, customers may become uncomfortable when they do not know the final cost, and highly experienced electricians may earn less simply because they complete the work faster.This episode explains where each pricing method works best and why many small electrical contractors may benefit from using a combination of both.Topics covered include:The fundamental difference between flat-rate and time-and-material pricing.Which party accepts the risk under each pricing method.Why time and material works well for troubleshooting and unknown conditions.How flat-rate pricing rewards training, experience, and efficiency.The dangers of underestimating flat-rate work.Why an hourly billing rate must cover more than an electrician's wages.Material markup versus gross-profit margin.Diagnostic fees and service-call charges.Time and material with a not-to-exceed authorization.Fixed pricing for predictable electrical work.Written scopes, exclusions, and change orders.The importance of tracking labor, materials, callbacks, and warranty costs.Why job costing is essential under either pricing method.How to explain pricing professionally to customers.When a contractor should consider declining a job.Paul also explains why copying another contractor's hourly rate or flat-rate price book can be dangerous. Every electrical contracting business has different labor costs, overhead, insurance expenses, productivity levels, service areas, risks, and financial goals.The customer is not merely paying for the time an electrician spends performing a task. The customer is paying for training, licensing, experience, tools, insurance, availability, testing, warranty responsibility, and a safe professional result.Whether you are preparing to start an electrical contracting business or trying to improve the profitability of an existing company, this episode will help you make better pricing decisions and understand the true value of the professional electrical services you provide.Become a supporter of this podcast: https://www.spreaker.com/podcast/master-the-nec-podcast--1083733/support.Struggling with the National Electrical Code? Discover the real difference at Electrical Code Academy, Inc.—where you'll learn from the nation's most down-to-earth NEC expert who genuinely cares about your success. No fluff. No gimmicks. Just the best NEC training you'll actually remember.Visit https://FastTraxSystem.com to learn more.

This week on America on the Road, Jack Nerad is joined by guest co-host Matt DeLorenzo (Chris Teague is off remodeling). They deliver two fresh road tests — 2026 Lexus NX 350h and 2026 Volvo EX30 Cross Country — and they unpack the latest JD Power APEAL study, California's EV funding irony and new EV incentives, Waymo robotaxi challenges, and Toyota's 2027 Crown and Sequoia updates. Special guest Jason Allan, founder of Bestest.com, also joins the show.

How much revenue are gym owners losing because of failed payments, expired memberships, missed follow-ups, and outdated door-access systems? In Episode 468 of The Gametime Guru Podcast, Shane Larson sits down with Jonathon Klem, founder of ManageMemberships, to discuss how independent gyms, martial arts academies, fitness studios, gun ranges, and other membership-based businesses can simplify their operations, improve member retention, and stop revenue from falling through the cracks. Jonathon explains how ManageMemberships brings recurring billing, digital waivers, member communication, QR-code check-ins, customer relationship management, and 24/7 facility access together in one system. The idea began after Jonathon suffered a meniscus injury and suddenly had extra time away from Brazilian jiu-jitsu. While helping friends who owned a powerlifting gym and a gun range, he discovered that their payment, membership, point-of-sale, and door-access systems could not communicate with one another. After months of trying to connect the existing tools, he decided to build his own solution. In this episode, you'll learn: How gyms lose revenue through failed payments and outdated processes How members can purchase a day pass, pay, sign a waiver, and enter without staff present How QR-code access can replace shared door codes and physical key fobs Why automated follow-up is essential for improving member retention How owners can receive immediate alerts when a member's access is denied How CRM triggers reconnect gyms with members who stop attending How ManageMemberships pricing and door-access hardware work How the system can be installed in facilities throughout the country Why membership software can work beyond traditional fitness centers How customer feedback influences the development of new features How Jonathon is bootstrapping and scaling ManageMemberships How Brazilian jiu-jitsu helped Jonathon transform his health and find community What goes into organizing an amateur kickboxing promotion Connect with Jonathon Klem and ManageMemberships: Website: https://managememberships.com/ Book a Free Demo: https://managememberships.com/book-demo LinkedIn: https://www.linkedin.com/in/jonathon-klem Instagram: https://www.instagram.com/jonathonmklem/  ManageMemberships LinkedIn: https://www.linkedin.com/company/managememberships Email: jon@managememberships.com Pricing, plans, hardware, and features may change after the recording of this interview. Visit the official ManageMemberships website for current information. Follow The Gametime Guru: YouTube: https://www.youtube.com/@thegametimeguru Website: https://www.thegametimeguru.com/home Apple Podcasts: Listen on Apple Podcasts Spotify: Listen on Spotify Instagram: https://www.instagram.com/gametimeguru/ Facebook: https://www.facebook.com/gametimeguru TikTok: https://www.tiktok.com/@thegametimeguru X: https://x.com/thegametimeguru/ If you own a gym, martial arts academy, yoga studio, dance studio, gun range, ATV park, or another membership-based facility, share this episode with someone who could benefit from a better way to manage memberships, payments, communication, and facility access. Follow and subscribe to The Gametime Guru for weekly conversations with athletes, coaches, entrepreneurs, innovators, and sports figures from around the world.

Let's talk about how to price your coaching. If you're stuck on what to charge for your coaching, unsure of how to price your offer, there's a good chance you're not selling any coaching yet, and almost nobody lands on the right price out of the gate. So don't feel bad if this has you frozen. Let's fix it.If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.Pricing feels like the problem, but it usually isn't. The real problem is not having enough people in your world. So let's get you a price you feel good about, and get you selling.Still have questions about your offer, your niche, or where to market? Book a call with me here:https://debbieshadid.com/scheduleConnect with me, Debbie Shadid:Website: https://www.debbieshadid.comInstagram: https://www.instagram.com/debbieshadid/Let's connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool 

Pricing can feel like one of the hardest decisions you'll make as a product business owner.Charge too little and you risk under valuing your product, reducing your profits and making it harder to grow.Charge too much and you might worry that customers won't buy from you.So how do you find the right balance?In this episode, I'm joined by pricing and growth strategist Caroline Cookson to talk about pricing strategy and why pricing is about so much more than simply adding a margin to your costs.We discuss why your pricing should reflect your brand positioning, how to think about competitors without simply copying them, and why reviewing your prices regularly is one of the most important things you can do as your business grows.Whether you're launching your first product or reviewing an existing range, this conversation will help you approach your pricing strategy with more confidence.In this episode we discuss:• The difference between setting a price and having a pricing strategy• Why your customer should be at the centre of every pricing decision• How much attention you should pay to competitor pricing• Why cost plus pricing isn't always the best approach• When promotions make sense, and when they don't• How to avoid relying on discounts to drive sales• What to do if you've underpriced your products• How to increase your prices without damaging customer trust• Why reviewing your prices every year is so important• Common pricing mistakes product founders make• Why pricing is just as much about marketing as it is about finance• Practical steps you can take to review your pricing this weekOne of my biggest takeaways from this conversation was that pricing isn't simply about choosing a number.Your price communicates something about your brand, your positioning and the value you offer your customers.Having a clear pricing strategy can help you make confident decisions, rather than constantly second guessing yourself or comparing your prices to everyone else's.Find Caroline here:www.cooksonpartners.comhttps://www.instagram.com/cooksonpartners/ https://www.linkedin.com/in/caroline-cookson/LET'S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It's a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

Send us Fan MailThe 2020-2026 Toyota Highlander has a reputation for reliability, but owners and used-vehicle shoppers should know about recalls, transmission complaints, ECU-related stalls and several other reported problems.Cory Fourniquet examines the Highlander's loose second-row seats, airbag concerns, transmission whining, hybrid braking behavior, infotainment glitches and unusual fuel-tank readings. He also explains how owners can check their VIN for open recalls before buying or servicing a Highlander.Plus, this week's Truck News Recap covers pricing for the new Ram Rumblebee lineup, including the first 6.4-liter HEMI offered in a Ram 1500 and the nearly $100,000, 777-horsepower Rumblebee SRT. Toyota also updates the 2027 Tundra TRD Pro with front recovery hooks, adjustable Fox shocks and the new Honeycomb exterior color.The episode also highlights the Pickup Truck + SUV Talk Reliability Center, the new We Talk Cars website and the monthly Screen ProTech giveaway.Visit Pickup Truck + SUV Talk:https://pickuptrucktalk.com/Support the show

Today's audio is a replay of the final group coaching call in 31 to Thriving, all about your mindset and energy when it comes to your money, sales and pricing. In my 9 years of coaching, I have noticed three very sneaky unwanted emotions that have a negative effect on all things money management. In this training, we re-frame them, and I share three exercises to help you shift out of these less than ideal energies. Throughout the 31 days of July, I'll be dropping daily audio trainings on all things mindset, money, sales, marketing, brand building and the courageous action required to blow your own mind! Join 31 to Thriving here if you'd like to be in the vibes, ask your questions, get accountability and smash the start to the second half of the year! Enjoy! If you'd love to learn more about the work I do, check out my website here. If you have any takeaways or learnings please do drop me an email tara@thethrivingbusinesswoman.com or drop me a DM on Instagram. I always love to hear your thoughts on each episode! You can find me here.   See you next week for another episode! Don't forget to subscribe and leave a rating or review so more people can find this podcast, and if it helped you today, please do share with someone who could benefit from it.   Keep thriving!

$845 million. In cash. That's what Procore just paid for DroneDeploy.We sat down and ran the actual cross-sell math on this deal, and it's a lot steeper than the headline number makes it looWe also got Handoff founder Dmitry Alexin on to talk about his AI estimating tool, and he was clear about one thing: "It's not a tool, it's not a takeoff tool."And PR consultant Kevin Ferguson told us what it actually takes to get a construction tech startup covered in the press. Spoiler: it's not just having a good storyNew episode's up. #bricksandbytes #bricksbytes #bricksbucksandbytes #aec #construction #constructiontech #ai #vcOur Sponsors:BreadCrumb- 50,000+ projects globally. All running safer, faster, with Breadcrumb. - breadcrumb.coAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comChapters00:00 - Teaser00:35 - Intro & Today's Agenda01:02 - Procore Acquires DroneDeploy for $845M08:55 - The Cross-Sell Math: Does the Deal Pencil Out?16:28 - Dmitry Alexin (Handoff) Joins: Why Not Another Takeoff Tool21:04 - Building H1: Assemblies, Pricing, and Computer Vision32:58 - The Katerra Postmortem41:04 - Kevin Ferguson Joins: The State of Construction Tech PR

Discover what mini split installation truly costs in San Diego, from hidden permit fees to why professional expertise matters. Experts break down pricing factors, installer credentials, and maintenance tips to help you make the smartest choice for your home.Info: https://pointlomahomepros.com/news/mini-split-installation-in-san-diego-ca-cost-choosing-the-best-contractor/ Point Loma Home Pros City: San Diego Address: 4990 Viewridge Ave Website: https://www.pointlomahomepros.com

The market changed. Has your listing presentation changed with it? Your clients are checking your pricing recommendations through Zillow, relatives, online headlines, and AI. Agents who cannot confidently interpret that information risk losing the client before they ever secure the listing. In this episode, Tim and Julie Harris explain how real estate agents should update their pricing conversations for today's market. They discuss why yesterday's comparable sales can create unrealistic seller expectations, which current-market indicators matter more, and how agents can pre-educate sellers before the listing appointment. You will learn how emotionally loaded AI prompts can reinforce a buyer's or seller's existing fears, how to provide clients with more neutral prompts, and why agents should use AI as an advocate instead of fighting it. Tim and Julie also share the questions agents should ask when buyers insist on submitting lowball offers. You will learn how to uncover misinformation, identify affordability problems, distinguish serious buyers from home lookers, and use better prequalification to protect your time. As consumers gain access to more information, skilled real estate professionals become more valuable. Your advantage is the ability to interpret data, apply local context, ask better questions, and help clients make decisions with confidence. This is the practical, skills-based training agents need to win more listings, navigate the 2026 real estate market, and build a stronger career through coaching, Libertas, and eXp Realty. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.

Many business owners tell me they struggle with deciding on pricing for their products, services or programs. Today's the day we end all the drama and help you figure out your pricing once and for all so you can confidently get out there and market your stuff! Read more here

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple's Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Sponsored by Backblaze: Backup you can rely on. Save 20% with code 9to5daily.

Global expansion, jiu-jitsu black belts, and Dana White's secret philanthropy — Adam Sedlack, CEO of UFC GYM, is back on The Future of Fitness after a five-year hiatus, and the growth story is staggering. From surviving pandemic-era bankruptcies to opening a new location every single week across 46+ countries, Sedlack breaks down the pricing overhaul that fueled 25% member growth and record profit margins, why "the consumer always has the answer," and how UFC GYM built a scalable system for teaching high-skill disciplines like BJJ and Muay Thai across 180+ locations without sacrificing quality. He also opens up about the Mark Mastrov coaching tree that shaped his career, what Dana White is really like behind the cameras, UFC GYM's cautious-but-committed AI strategy, and his bold five-year vision to hit 50+ countries by 2030. Whether you're a gym operator, franchise investor, or just fascinated by the business of fitness, this episode is packed with hard-won lessons on pricing psychology, scaling culture, and riding the wave of combat sports going mainstream. Key Takeaways:

#1014 Want to see how AI can build a full website in minutes — and how a small startup took on giants like WordPress and Wix? On this episode, host Brien Gearin sits down with Itai Sadan, co-founder and CEO of Duda — the AI-ready website platform built specifically for web professionals. Itai shares the origin story of Duda, how the company evolved from a mobile-only builder into a full web-pro ecosystem, and why focusing exclusively on agencies helped them scale to nearly a million sites. He also walks through a live demo showing how Duda's AI can generate full websites, streamline client workflows, and enhance SEO and performance at scale. From raising capital to competing with giants like WordPress and Wix, this episode dives deep into what it takes to build (and grow) a platform powering 23,000+ agencies worldwide! (Original Air Date - 11/24/25) What we discuss with Itai: + Origin story of Duda + Early mobile-only website builder + Competing with WordPress & Wix + Pivot to serving web pros + Scaling to 23,000+ agencies + AI-powered website generation + SEO and Core Web Vitals strengths + White-label and workflow tools + E-commerce capabilities and integrations + Pricing structure for agencies Thank you, Itai! Check out Duda at ⁠Duda.co⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Why isn't your retreat filling? It's one of the questions I get asked more than any other. And while marketing has changed dramatically since this episode first aired-with AI, SEO, and new ways people discover retreats-the core reasons retreats don't fill are surprisingly the same. That's why I'm bringing back this Throwback Thursday episode. In this conversation, I break down the most common reasons retreat leaders struggle to enroll guests and, more importantly, what you can do about it. We cover everything from mindset and messaging to marketing, pricing, and positioning because filling a retreat is never just about posting more on social media. In this episode, you'll learn: Why your belief in your retreat matters more than you think How niching down helps you attract the right guests The importance of writing copy that speaks directly to your ideal attendee Common marketing mistakes that prevent retreats from filling Why lead time matters How pricing, timing, and perceived value all work together If you've ever launched a retreat and heard nothing but crickets, this episode will help you identify where things may be breaking down. The strategies may be timeless- but they still work. What You'll Learn in This Episode Why retreat marketing starts with mindset How to identify and attract your ideal retreat guest Common retreat marketing mistakes Why your messaging may not be connecting The importance of retreat pricing and positioning How to create a stronger retreat value proposition Why visibility takes time Key Takeaways Belief Comes Before Bookings If you don't believe your retreat is worth attending, your audience will feel that. Stop Marketing to Everyone The more specific your audience, the stronger your marketing becomes. Your Copy Matters People don't buy itineraries. They buy outcomes and transformation. Marketing Takes Time One of the biggest mistakes retreat leaders make is starting their marketing too late. Visibility compounds over time. There Is Never Just One Reason Pricing, messaging, timing, audience, marketing, and mindset all work together. Improving just one area may not be enough.   The Retreat Leaders Podcast Resources and Links: Join our Mastermind in Austin! Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Grab the Pitch to Profit Mini Course   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ---------- TIMESTAMPS The Importance of Belief and Mindset (00:02:21) The host's belief in their retreat is the most crucial factor for success, as doubt can subconsciously sabotage marketing efforts. The Retreat Leader's Playbook (00:04:34) An advertisement for a guide designed to help retreat leaders create, market, and sell out their transformational retreat experiences. Niching Down Your Audience (00:05:43) Trying to appeal to everyone is a mistake; focusing on a specific niche makes your retreat more relevant and appealing. Crafting Compelling Copy (00:06:49) Your marketing message must resonate with your niche's specific pain points and aspirations to convert interest into actual bookings. Common Marketing Failures (00:07:59) This section covers marketing mistakes like insufficient lead time, lack of audience research, and underutilizing multiple marketing channels. Pricing, Timing, and Value Proposition (00:11:03) Discusses how incorrect pricing (too high or low), poor timing, and a weak value proposition can deter potential attendees. Logistical Challenges (00:13:10) How logistical issues, like a difficult location or mismatched accommodation styles, can negatively impact retreat signups if they don't fit the audience. Conclusion and Final Advice (00:14:12) A summary of the key areas to address—mindset, niche, marketing, and logistics—to increase the chances of selling out retreats.

Every founder I know is asking the same question: "How should we actually implement AI across our company?"The reality is that every playbook will require customization, but there are clear patterns beginning to emerge.In this episode, Chetan Narain, Cofounder of Pepper, joins me and my colleague, Interplay Senior Partner Kevin Tung, to share how Pepper is integrating AI across its products and organization - and the lessons they've learned along the way.We discuss:• Where vertical SaaS ends and vertical AI begins• AI agents and guardrails• Organizational redesign• How to move fast without creating chaosIf you're building a company and thinking beyond AI features toward AI transformation, I think you'll enjoy this conversation.⏱️ Chapter Markers:00:00 — Intro — Implementing AI across your company and why it matters now01:23 — Where vertical SaaS ends and vertical AI begins: dashboards → autonomous agents03:36 — Pepper 101: the $1T food distribution opportunity05:37 — Pricing agents: moving from recommendations to action08:42 — Trust, autonomy, and guardrails for mission-critical workflows09:33 — ROI you can prove: GP lift and attribution clarity11:25 — Experiments that broke: letting non-tech teams ship code14:21 — Pepper's "product build system": AI-reviewed PRDs and prototypes19:22 — Organizational design: single-threaded ownership vs. diffusion23:03 — Speed traps: building 4 prototypes ≠ faster outcomes24:22 — Kevin Tung on logging mistakes and compounding intelligence26:10 — A/B testing as a sandboxed guardrail27:02 — Chetan's path: Google PM to first PM of Uber Eats29:37 — COVID pivot: Pepper Pantry hits $10M run rate in a week32:57 — Distributor-first model: white-labeled apps and trust34:33 — If king for a day: accelerating tech adoption in food36:31 — Early adopters and tailwinds across 20k+ distributors38:11 — Wrap and takeawaysLinks:• Chetan Narain: LinkedIn• Pepper: Website, LinkedIn• Interplay: Website, LinkedIn, X• MPD: LinkedIn, X

What does it take to build a $1.5M business with only a 20,000-person email list and a YouTube channel? I sat down with Layla Pomper, the founder of ProcessDriven, who has done exactly that. Layla built her business to 150,000 YouTube subscribers teaching small business owners how to systemize their operations. What I found particularly insightful was her journey from services to courses, and back to a hybrid model that's now allowed her to triple her income. She shares what she's seeing many creators miss, her unique approach to sales calls, and the "one weird trick" that made all the difference in her business. If you have a course or are thinking of building one, you need to watch this entire episode.Timestamps:00:00 Introduction01:16 Layla's revenue ceiling with courses02:47 Layla's original course model04:32 How Layla added services to break through the ceiling06:45 Pricing model of Layla's services08:15 Explanation of Layla's pricing structure11:00 Layla's counterintuitive sales strategy14:08 Key metrics Layla tracks in her business17:13 Finding and fixing bottlenecks20:44 The power of a small, engaged email list23:19 Revenue per subscriber analysis25:26 Simplifying complex business models32:46 The best of products and services combined40:15 Turning client questions into YouTube content49:00 The value of customer conversations in services57:24 The tailored productized service structure1:01:36 Mistakes when adding services1:03:07 The critical mistake of undercharging1:04:09 Layla's lead generation strategy1:07:08 YouTube content strategy and calls to actionIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Layla:Website: https://www.processdriven.coYouTube: https://www.youtube.com/@LaylaPomperLinkedIn: https://www.linkedin.com/in/laylapomperFeatured in this episode:Kit: https://www.kit.comThe Goal: https://www.goodreads.com/book/show/11128.The_GoalBuilt to Sell: https://builtosell.comSCORE: https://www.score.orgHighlights:01:29 – Breaking through the infamous revenue ceiling12:07 – The powerful impact of listening in sales30:30 – The circularity of business growth43:10 – Creating content by answering real questions55:18 – Giving customers what they actually want

You are standing in a queue outside a club. Inside is the reality you want. At the door are the threshold guardians, and in your hand is a ticket with a number on it. If the number matches, you walk through. If it doesn't, you stay exactly where you are.That ticket is your price.The calculator I mention — and The Vessel itself — is here: https://spiritualised-the-vessel.netlify.app/Put in your own members, your own price, and the portion you'd set aside. It will show you what arrives each month, what the invested part becomes over forty years, and what the vessel itself would be worth if you ever sold it.—In this episode I continue the pricing series and look at what actually happens when you set a number by glancing around at what everybody else charges. Most people do this. It feels safer — nobody complains, and you can always point to someone else charging the same. But that number holds you inside the reality you already have, no matter what else you're doing in your life.I go into the frequency of mediocrity and its gift, which is style: pricing from what you are actually building rather than from what the market appears to tolerate. Working backwards from the pinnacle instead of forwards from the ballpark. The equation between audience size and price, and why a higher number isn't automatically the right answer. And why the mediocre number quietly produces mediocre work around it — because you never have to fully commit to a number that costs you nothing to choose.Then the exit number. Almost nobody outside the startup world is talking about it, and I think every business should have one from the first day. Including the woman inside The Vessel building a membership for wealthy golfers, which could exit somewhere between ten and fourteen million. And the meditation membership: a hundred people at fifty dollars is five thousand a month, which is a few good meals. The same work, re-thought — who it is for, and why they would value it — moved to between one hundred and two hundred and fifty thousand a month. No extra labour. A shift in perception.Underneath all of it is the thing I keep returning to: you cannot see what you cannot see. Consuming online, or through AI, only ever returns you to your own perception — it can feel like you're reaching something higher, but you're still inside your own frame. Perception shifts through contact with another person. Transmission to transmission.Which is why The Vessel is bespoke rather than a template, and why I end up talking about the analogue — the books being bought up, scanned and shredded; the library tape that dissolved and took the knowledge with it; the difference between the philosopher who has read everything and the one who has lived it.The readers regurgitate. Only lived experience carries a transmission.In this episodeThe threshold guardians and the golden ticketWhy looking around at other people's prices keeps you inside their realityThe frequency of mediocrity — and its gift, styleExquisiteness as the sophisticated end of the spectrumWorking backwards from your number, not forwards from the marketLarge audience, smaller price — and when the equation reversesHow a mediocre number lets you stay half-committedWhy affirmations don't move it: the subconscious runs its own thing, and the body holds the tensionThe exit number, and designing from the start for who would buy itThe golfers: a membership that could exit for ten to fourteen millionFifty dollars and a hundred people — versus the same work, priced from the lifeBooks, tape, and what the analogue holdsReaders versus lived experience, and where transmission actually comes fromThe VesselA year of live, personal work. https://spiritualised-the-vessel.netlify.app/Or write to me directly: jess@goinward.co.uk

At Macstock 2026, Max Mellman showed off his his iPhone app, II Love a Piano. Max explains how the app stands out through realistic haptic feedback, intuitive navigation, portrait and landscape support, and a design that encourages exploration instead of intimidation. Chuck and Max also discuss his inspiration, teaching career, future iPad support, and broader music education projects.  This edition of MacVoices is brought to you by the MacVoices Dispatch, our weekly newsletter that keeps you up-to-date on any and all MacVoices-related information. Subscribe today and don't miss a thing. Show Notes: Chapters: 00:00 Introduction and Macstock 2026 setting 01:00 Meeting Max Melman and his Macstock experience 03:05 The story behind Beloved Melody 04:25 Introducing I Love a Piano 06:15 What makes the app different from other piano apps 09:10 Experiencing the haptic keyboard firsthand 11:40 Portrait, landscape, and intuitive navigation 14:05 iPad support and future development 16:05 Pricing, availability, and App Store release 17:35 Teaching music and inspiring students through technology 20:10 Music education projects and closing thoughts Links: iLoveAPiano.app http://iLoveAPiano.app Scribe.band http://scribe.band Guests: Max Mellman's beloved melody (of my parents Belove and Mellman) is his software design studio. He is a veteran elementary music teacher, musician, arranger, and UI designer from New Jersey. I'm also the author of The Bagel Song and the creator of the app I Love a Piano. Support: Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect: Web:      http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices Mastodon:      https://mastodon.cloud/@chuckjoiner Facebook:      http://www.facebook.com/chuck.joiner MacVoices Page on Facebook:      http://www.facebook.com/macvoices/ MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice LinkedIn:      https://www.linkedin.com/in/chuckjoiner/ Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

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Milk already feels tight across much of the U.S. That could be the setup for a perfect storm. Summer heat, warm nights, wildfire smoke and plant disruptions have pressured milk production and moved milk into unexpected places. Now, Class I bottlers are preparing for schools to reopen just as cheese plants, protein beverage manufacturers and other processors compete for the same milk solids. In this episode of The Milk Check, guest host Josh White and the Jacoby team break down what could make August, September and October especially interesting for dairy markets. We cover: How heat, smoke and limited nighttime cooling affected milk production Why school bottling demand could tighten the market further How the cybersecurity disruption temporarily increased condensed skim availability How conflict, Red Sea risk and higher freight costs are complicating dairy exports The dairy market is not moving in a straight line. But competition for milk solids is building, and the next few months could determine which product sectors get the milk they need. Listen to The Milk Check episode 103: The Perfect Storm for Milk Solids. Also available on: Amazon Music, Apple Podcasts, Spotify, and YouTube. Got questions? We'd love to hear them. Submit below, and we might answer it on the show. Ask The Milk Check Transcript: [Opening commercial] Josh White: [00:00:00] Coming up on the Milk Check. Jennifer S. Kuo: The Red Sea seems to be an issue now as well. Tyler Jokerst: Yeah. Josh, if the Houthis are getting involved, when you’re looking at Yemen that’s a direct effect on the Red Sea, which is the other half of that peninsula . And then it starts to limit the only access point that you can have into the Red Sea being through the Suez Canal. Josh White: ​In absence of our fearless leader, Ted we invite our audience to join us for one of our bi-weekly commercial meetings, where our group gets together and breaks down the market based on our individual disciplines. Today’s group is a fairly large one but we have members representing our fluid team, our ultrafiltered and cream team, cheese, butterfat, milk powder, and whey, which makes up our trading group.  We’re in the dog days of summer right now, schools are out, families are traveling. There’s people out of the office not making decisions. That’s happening both in the U.S. and in Europe. Let’s touch on current market, climate, what we’re experiencing, and then what we’re paying attention to or looking out for in 30 days time. Let’s start with where we’re at on the milk side of things. Greg, both you and Jared, have experienced a little turbulence over the past week or so with some milk movements. We’re just coming out of a big heat stretch. We’re on the cusp of the South starting to refill its bottling pipelines. What are you feeling and seeing right now, Greg? Greg Scheer: We’ve had some plant closures that have pushed milk around the Mideast, the Northeast, and, around the country. We have had a week or two of that. The first heat wave, back several weeks ago, hit the cows harder than expected, and I’m wondering if maybe that’s the age of the herd is a little older that maybe it hit them a little more. Usually, you have a heat wave, the cows recover some. Normal summer, they get another heat wave, and then, it hits them a little harder the second time or third time. Seems like the first heat wave hit the cows a little harder. I think production’s down just a little bit more than we expected or earlier than maybe a normal summer. Other than plant problems that push milk around, it feels tight. We get to next month, schools start up again or are about to, and bottlers start putting milk into the bottle for schools, then it’s gonna get really tight and could be tight through September, October when maybe production comes back a little bit and the pipeline gets filled, and then it levels off demand a little bit. It feels tight other than plant closures. It’s gonna get really tight in a month. And, we’ll see where it goes. But production does seems like it was hit harder. I’m just wondering if maybe the age of the herd may have a little bit to do with it. Josh White: It was also pretty warm nights for the Midwest. It’s pretty well documented that above 70s: tough on cows; below 70s: allows them to recover nicely. I’m in Gurnee, Illinois, which is Grand Rapids [00:03:00] latitude on the Michigan side. For us to get nights above 70 is rare. And we just went through a pretty good stretch where we had a lot of them. The entire Mideast and the Midwest, we went through a solid four or five days of pretty bad smoke. At least our area was bad enough that just walking outside to get your mail, you could taste it. So I can’t imagine that helped anything. Greg Scheer: How much it hurt is hard to quantify maybe, but definitely didn’t help things. Josh White: Are we still really talking about two different countries, more or less? California, everything seems to be fine. They’re running great. They’re just pumping out milk, and then the rest of the country where it feels a little tighter? Greg Scheer: That’s the sense I get everybody I talk to. Yes. You’ve got California on an island there just filling up their plants, and everybody else in a tighter feel, all the way from the Upper Midwest, Mideast, Northeast. And then as you mentioned, I do think the pull to the Southeast will be starting fairly soon as their production slows, and by mid-August when they’re bottling for schools it’ll really get tight. Josh White: Europe is also talking about some of the same things. Heat sounds like it’s impacted France the most. Germany’s been pretty resilient. Everything I’ve read or heard is that in the recent weeks, people have taken their milk production forecast for the remainder of the year down in Europe, and by a noteworthy amount. To be clear, I think most expect European milk production for 2026 to be higher than it was in 2025, but it’s been notably higher through June. And looking ahead, for them to be taking those numbers down to modest growth means that they’re expecting year-over-year numbers to be down the second half of the year. So Europe seems to be slowing its rate of growth. Curious to what that means going into 2027. We seem to be making good milk, and we’ve got plenty of ability to process it, but the rest of the world feels like it’s starting to slow its growth rate, and maybe start to slow down as we look ahead to 2027. Class I plants looking to start filling up a bit in the next two to four weeks. Jared, what’s that mean for you and your team and your products? Jared Miklasz: Yeah, moving over to the condensed and fluid skim side, the market has become noticeably longer over the past couple weeks, and the obvious driver there was the disruption that Fairlife experienced, which affected multiple plants across the country. With those plants still operating below full capacity following that cybersecurity event, milk that would have normally went into their UF and finished protein beverages has been redirected into balancing outlets which, in turn, made condensed skim much more available, and that increased availability was real. We saw a lot more local offers as a result. As operations normalize and those plants continue to ramp up, I would expect some of that excess product to be reabsorbed, although the timing remains still uncertain. Condensed skim has been tight for much of the year. Obviously, that’s been supported by the steady Demand from both Class II and III. And the strong nonfat demand has also kept skim solids competitive. As those dryers continue to pull available skim [00:06:00] away from the condensed markets school milk will also begin here, as Greg alluded to, which should move more milk back into the bottling programs and further reduce the amount of condensed skim available for manufacturing for these Q4 months. Moving over to the UF side of things, that continues to have the strongest long-term demand story. We’ve touched on it almost every podcast, but high-protein dairy appears to have real staying power. Demand is coming from athletes, consumers focused on weight management, older adults trying to maintain muscle. And that’s even beyond the folks using the GLP-1 medications who are told to prioritize protein. That demand also extends well beyond protein shakes. It’s into yogurt, lactose-reduced products, other nutritional beverages, other applications that require greater control over protein, lactose and total solids. But the other key part of that is the cheese, as that’s an important outlet for UF. As those butterfat levels in the farm milk continue to rise, high protein UF can help rebalance that cheese vat and improve yields. The challenge is that cheese makers are competing with higher value protein beverage and yogurt for that same UF supply. More UF capacity is expected to come online, though, here later this year and into ’27, but that does not necessarily mean that the market will become over-supplied. I think the key question is whether capacity grows faster than the demand. The category obviously remains strong, although that increased competition from a wider retail perspective and potential consolidation could eventually slow growth. But so far that demand has continued to outperform expectations. That strong UF demand also tightens the broader skim market because, obviously that milk is moving into UF and no longer available for condensed skim or nonfat. But, overall improving milk production should create more opportunities, particularly in the skim market. However, that strong demand has regional processing constraints and plant reliability all play key factors here long term. Josh White: So we’re probably not gonna be moving in a straight line here, right? As production responds, we’re trying to anticipate how demand continues to grow. We definitely know it’s in vogue. It seems structural, like that we would see more of these protein-enhanced consumer products coming online that are using liquid protein, as well as the popularity of the whey products and some of the others. But over the course of the next 30, 60 days, how are you feeling like that balances out? I heard you mention that we don’t really see a lot more UF coming on until maybe later in the year. In the meantime, if I’m mapping this out correctly, particularly in the eastern half of the country, we’re already snug milk. We have a lot of capacity for cheese that has been filling. We got hit with some heat, and we’re trying to digest the impact on milk production, but we believe there’s been some already in mid-July. And Class I’s gonna start to ramp up in August, and at the moment it feels to me like we’re gonna be competing pretty heavily in all of these sectors for the available milk solids that are out there, and it’s already snug [00:09:00] before the Class I starts to pull their share. Jared Miklasz: Yeah, it feels like a perfect storm here. Everyone’s competing for those solids in the back half of this year before that additional capacity comes online to meet some of that demand. And that competition’s been playing out all summer, but I think it’ll really heat up as we get into August and September, and October, and schools start ramping up, and all, everything aligns there. So I think it’ll be very interesting to see, if any product sectors get shorted.  On the protein beverage side they have shelves to make sure they stock and keep that space at the big box stores as well. So I think they’re gonna try to get their milk, but you alluded to it, these, investments on the cheese side, they’re gonna wanna keep those plants full. Jared Miklasz: So it’s gonna be interesting to watch. Josh White: June milk production was a little bit higher than maybe most expected, 2.3% for the country, if I read it right. But most of that heat impact has been in recent weeks, right? The recent three weeks, so since July. We’re looking at a milk production number that’s dated, but we’re experiencing a milk production climate right now that seems to be a little bit tighter for a variety of reasons. But probably one of the bigger one is normal seasonal summertime heat, but may be coming on a bit earlier than expected and a bit stronger than we’re used to at this point in time. We’ve had more headwinds in July. Let’s talk cream for a second. Butter is moving counter seasonally.  Overall, the market still feels heavy, but normally this time of year we wouldn’t be moving in the direction that we are. So let’s go with where everything starts. What’s happening on the cream side of things? Jared Miklasz: Yeah, fat remains tight, which has been, somewhat surprising given the amount of milk being separated for the high-protein beverages and all the value-added skim products that we just talked about. As those markets continue to grow, obviously that generates butterfat and that has to find a home. But based on that, I, I would’ve expected more cream to be available, but instead that market has continued to absorb it. Butter is currently trading in the 155 to 160 range, well below levels that we saw last year. And at those levels, cream is much easier for the manufacturers to use in ice cream, cultured dairy, cream cheese, and other Class II applications. It reduces that risk far as finished product and carrying less value. but part of that may be the manufacturers that, you know, adding that fat back into formulations after pulling back when butter prices were much higher. Lower fat cost obviously as far as the taste and texture can improve flavor and yield across the board for a range of products. Even with the stronger milk production and continued growth in the farm level butterfat I do not expect that the cream market is suddenly gonna become long, particularly during these summer months and with the heat that’s still on the horizon and pressure on both milk and volume and components. Over time, the additional milk and fat production should help bring the market back into better balance. But right now, it’s been long. That processing capacity will remain just as important as the total volume that’s being produced. Josh White: Is Class II performance still very strong this year? Jared Miklasz: It is, yeah. They’re the ones that are soaking up the majority of that fat right now. Josh White: Do we have a sense for if we had to try to measure the whole category, and I realize there’s a lot of products that go [00:12:00] into that category, it’s pretty difficult to paint the broad brush. But do we have a sense for are people looking at current markets as an opportunity to build structural inventory, or are they just moving that much more at the shelf? Jared Miklasz: I don’t have a good answer for that one, man. Josh White: Yeah, I don’t either. It’d be curious. ‘Cause if our Class II performance, we’ve seen just domestic performance in certain products look really well year to date. Like the amount of nonfat that’s been consumed domestically, the Class II numbers suggest that things are going really well in, in those markets. I’m just curious if consumer demand is up that much for some of these because maybe pricing promotions or other things, or if there’s been some structural stock building in anticipation of needs the rest of the year. Let’s move on. Let’s talk about cheese a bit. Cheese just made a pretty decent move higher. In Europe similar things, mozzarella prices have really started to move higher in Europe. And now all of a sudden with the U.S. moving higher and European cheddar quite a bit lower than the bounce they saw on their mozzarella, we’re not maybe in quite as an advantageous price position internationally as we were before. How do we see that playing out? Jeff Daanen: You just wonder the real effect is it gonna be for a month or two when we see what happens and how much cheese is out there. But there is cheese available. If you wanted extra loads, they are there. We’re pretty heavy in cheese. The only thing that we don’t have a lot of right now is mozzarella. A lot of that had to do with the World Cup, and there’s some plants that shut down for maintenance. Like Jared said, it was kinda like the perfect storm. plants shut down. People were eating a lot of pizza because of the World Cup, a lot of house parties and stuff like that. But in about another month we’ll be out of this, and there’ll be plenty of mozzarella available. Jennifer S. Kuo: Our price is a lot higher right now than compared to Europe. especially in the Middle East, and even in Asia still, so many people delayed what they would’ve normally ordered in Q2 and going into Q3 because of all the uncertainty, the much higher fuel costs. Everybody has depleted their inventory. And despite our higher prices, we are still getting many requests now still from the Middle East. Pricing really isn’t an issue. It’s just how soon can you ship, and how soon can you guarantee that it’ll get here? So price does not seem to be the barrier right now. Everybody has used their inventory, and they all need to restock. We have the supply. They’re willing to pay a little more. Europe hasn’t really been a conversation with any of our customers. They have not really tried to push back and say, “Europe is better priced right now.” But yeah, the demand is definitely there right now, despite the jump in our market recently. Josh White: Interesting. So it feels like the international demand’s there. The customer’s de-stocked. But at least for products other than mozzarella, we feel really heavy domestically. Is that still accurate? Jennifer S. Kuo: Yeah. Yes. Yeah. But we are seeing the demand in the Middle East is not just for mozzarella right now. It is more geared towards [00:15:00] cheddar. We are getting more inquiries for cheddar than mozzarella right now, which is good for us, both white and color. Tyler Jokerst: Obvious barriers there or risk can be tied around the current situation in Iran as well. Jennifer S. Kuo: The Red Sea seems to be an issue now as well. Tyler Jokerst: Yeah. Josh, you’re dealing with updated issues if the Houthis are getting involved, when you’re looking at Yemen that’s a direct effect on the Red Sea, which is the other half of that peninsula . And then it starts to limit the only access point that you can have into the Red Sea being through the Suez Canal. So it can create a major supply chain choke point for just anybody trying to get any kind of imports into the region. Josh White: Including Europe, right? Tyler Jokerst: Yeah, because, that tends to be a route that can cut down on transit times. So you can run into situations where you might have to go around the Cape of Good Hope to get where you need to get. So it can cause a lot of complications across the board. Josh White: So, you got an international market that does demand product. They’re not well covered, but we’re constantly fighting our ability to access and supply that demand. Same story two months later. Jennifer S. Kuo: Yeah, and freight has doubled, And that did not seem to be a barrier. Tyler Jokerst: Nope. Josh White: Demand seems resilient then, huh? Tyler Jokerst: Yeah, so I guess Josh, not being too familiar on the dairy side, still learning a lot I would imagine that means the price difference there is significant enough where historically logistics has been a major barrier for U.S. product getting international. I think that clearly the opportunities continue to make themselves clearer for international growth with U.S. dairy product. Josh White: If we could wave a wand and the conflict was over tomorrow, which is not likely, I understand that, do we think that customers are going to step in heavily and demand’s gonna feel strong at that moment because they’re not getting an adequate amount of product? Or have they been purchasing to be safe all along and trying to stay ahead of their needs? Jennifer S. Kuo: I think they’ve been trying to wait it out, and they keep thinking, “Oh, okay, it’s, the war is over, the war is over,” and it keeps restarting. I don’t think they have any inventory now. They wanna know how fast can you get it here and how much. Josh White: Specifically as it relates to the Iran conflict, where are we at in terms of demand destruction? Because when we started these conversations, and I think we had Cefetra on a call probably almost two months ago now, and we asked the question: how long does this have to go on before it goes into notable demand destruction within the region because people can’t import the raw materials they need to make the products that they consume? If price isn’t, really the barrier at the moment, it still is access to the supply. I think at that point in time we talked about August sort of being, like, the magic month to where if this lasts into August, we’re gonna start to really hurt dairy consumption within the region. Jennifer S. Kuo: I think that’s still the magical question we’re trying to find the answer to. Tyler Jokerst: The war is prolonging the situation. It could’ve happened by now, but that huge variable is not really giving us a good read. Josh White: Do we think the answer is gonna be universally the same between milk [00:18:00] powders, butterfat, and cheese, or is it different for different products? Jennifer S. Kuo: The answer’s the same because it’s availability. They’re all on the same boats, right? Yeah. You don’t ship cheese separately from powder separately from butter. I think it’s all just access based. Josh White: I’ll clarify the question. It’s less about the ability to get the product and more about at what point in the timeline when you can’t get it conveniently, do you start to have demand destruction on the consumer level? Because you can’t get the cheese, which you will find its way to retail, the butterfat, which is largely an ingredient for processed cheese applications and other things, the milk powders, which serve some of the same and some different manufacturing products. All three of them overlap each other like a chain, but the cheese is closest to consumer. The butterfat is very close to consumer as an ingredient making some of these processed cheese products and other things, milk powder is going into some of that, but then also as an ingredient maybe in other applications like bakery and some consumer packaged goods. If we get into August, which of those areas is most vulnerable? Is it the consumer products because they really are bringing it in just in time, they have to make what they make they’re considered more luxury type items that, you can cut from your diet if you can’t get it versus maybe something along the lines of manufactured products that they may have more deep inventories of, and they will run out, but they might not be running out until September or beyond. At this moment I don’t get the impression talking to European colleagues, talking within our own team in the different product categories, it doesn’t feel like material demand destruction yet. It seems like we’re still finding a way to get some product in, seems like they’re still willing to pay for product, seems like some stuff’s still happening. It’s just at some moment that will come to a head, I think. And we initially expected by August it would become a real problem that meant we’re going to be missing dairy demand out of that region. And we’re knocking on the door of August. Josh White: We’ll be right back after these messages. Diego Carvallo: I’m Diego Carballo with T.C. Jacoby & Co.. T.C. Jacoby & Co. specializes in international dairy markets. For new customers that haven’t done business with Jacoby, I would tell them that we can provide them with many of the powders, dairy products that they consume, not only with the physical product, but we can also help them mitigate their risk. We know dairy. We know the main players. We know the main providers for the whole value chain. We are one of the strongest players in the U.S. market because we have contact all the way from the farmer moving the liquid milk all the way to the end users that buy the end products. I am Diego Carballo with T.C. Jacoby & Co., and we bring dairy to the world. Josh White: Let’s shift gears. Diego, let’s talk a bit about nonfat dry milk, skim milk powder, and what’s happening, globally [00:21:00] there. Yesterday, we had a firm GDT. What does that tell you? Diego Carvallo: We’ve seen the market under heavy pressure, mainly in the U.S., which was the market that was the most expensive for the past I would say six months. It seems like the U.S. market is going back into a price range where we’re competitive internationally. And that had to happen because the U.S., as we’ve mentioned before, we need to export about two out of three loads that we manufacture in the U.S. for nonfat. And we were not competitive for a long period of time. Our prices were $400 to even $1,000 per metric ton higher than European prices. And now that we finally have plenty of availability we have to find a price where exports become competitive again. And that’s what’s happened. In the past few weeks, we’ve had a few additional factors that have added pressure to prices, and that’s what Jared mentioned on plant interruptions in the U.S. And that’s definitely shifted some skim milk concentrate and some products to the drying towers. And that’s adding a lot of pressure onto prices. We’re seeing more inventory, more product availability from the manufacturers. The market is looking for other outlets, and those outlets are in the Middle East, in Asia, and other places, maybe South America, where the cost of the freight has gone up to an extent where we’re paying probably twice what we used to pay. So the exports price has to come down so that we’re competitive again. We should find some support in the current levels. We’re close to the $1.40s and the physical offers are even lower than that especially for SMP. For SMP, we’re seeing offers close to the $1.35, which is ten cents under the current futures. And I think at that level, we’re starting to be competitive even with a more expensive freight rate. I think we should find support unless we start seeing Europe trend lower and New Zealand prices also trending lower, which hasn’t happened at this point. A lot of availability around and not too many customers looking for product at this moment. Josh White: Okay, on the whey product side, it is absolutely the definition of a summer market right now. I think after two quarters of prices constantly moving up for whey proteins, and the whey market trying to rebalance so many changes over the past year. Over the course of 2025 and into early 2026, we saw a lot of large sweet whey powder producers upgrade their facilities to higher protein WPC80 or WPI. At the same time, there was the commissioning of a very large sweet whey powder facility in Texas that is offsetting the production that we’ve lost, and that’s been a bit turbulent. And that just means that we’re exchanging approved brands for both domestic [00:24:00] customers and international customers for a new brand that needs to be approved. And so we’ve seen a trading range for sweet whey powder that’s been 60 to 70 cents for quite a while. But the actual spot market has seen a lot more basis volatility. New brands trying to buy their way into business, brands that remained that have legacy or approvals for perhaps Asian clientele in a market that seems to be pretty short right now, they’re getting bigger basis premiums. So sweet whey powder has been largely range-bound, but that doesn’t really tell the story. It’s been a big shift in who has the product and where that product can go. On the protein side that story’s pretty well-documented and well-reported at the moment. It is shockingly resilient. Diego mentioned that milk proteins are realizing the benefits of this health and wellness movement. Some of the current trade relationships might be supportive of milk proteins. Aside from that, we’re just seeing more demand, people formulating to it, buying more and using more of it. Jared talked about the UF side of things and how there’s just new demand creation in a lot of different categories from beverage to, some of the other Class II products. The whey category remains just on fire. It seems to be both products. Now, we had two quarters in a row where people were terrified they couldn’t get access to supply, and they watched pricing increase by 20-plus percent. Now we get into the summer and pricing hasn’t increased over the last few weeks, and that’s making some people nervous. You’ve got a lot of people out there that are like, “Oh, it’s not gonna continuously go up. does that mean this market’s going to crash?” It’s always possible, of course. These markets don’t move one-directionally. We should expect a retracement at some moment in time. But everything I read from the consumer demand aspect of it, I don’t see any cracks in the floor. What I see is we’ve moved pricing up so rapidly that now that people are going into the summer months and maybe taking some holidays, if they come back in August and need to replenish, this thing goes right back up. If they come into August and find out that the movements on the shelf at the grocery stores have slowed as much of a price increase we’ve seen, we should look out. So I’m not in either camp right now. I guess I’m a little bit more of the belief that the consumer profile seems to be growing, seems to be willing to pay the prices that we’ve seen. And every time we start to think that the GLP-1 catalyst will end or mature, the GLP-1 drug gets cheaper, you can take it in a different form, and a larger percentage of Americans are actively using the drug. I’m also starting to see the GLP-1 aspect of the protein market get reported in Europe more. We have to remember, the U.S. market is nowhere near mature and in terms of its adoption of GLP-1 as a weight loss tool, consumers are educating themselves at a rapid level, trying to understand what the right foods are, and dairy seems to be on the right side of that discussion. Whey protein maybe being the biggest beneficiary. Milk proteins, though, certainly [00:27:00] a beneficiary. And the rest of the world still can follow. So I don’t know. I remain pretty bullish protein overall, but I think it would be irresponsible to assume that this is a one-directional market, and that it’s just gonna resume an uptrend as we get past the summer slowdown that we’re experiencing in North America and Europe. We need to be aware of what some of the potential upside shocks could be to the market as the globe enters those months where we produce the least amount of milk. We should keep our eye on a few potential shocks. Not all to the upside, some to the downside but I think we’re vulnerable to see maybe a little bit of volatility in the months to come. Let’s go through the group as sort of kind of a fun round the table. Most important discussion or impactful thing in the past week that has your attention. So Tristan, let’s start with you. Tristan Suellentrop: One of the most notable developments is the continued shift towards milk proteins. As WPC80 and WPI prices remain expensive and a little bit more difficult to source, I’ve noticed more people are evaluating MPCs as a partial replacement which is creating stronger demand across the entire high proteins category.  Kait, how about you? Kait Holzschuh: There does seem to be a lot of demand for whey permeate and lactose abroad that you just don’t see in the U.S., so I find that kinda interesting. Josh White: Yeah, good point. We didn’t touch on that, but it started with lactose, and now it’s even cascaded to whey permeate. The amount of inquiries that we’ve received in the past couple weeks across all sectors: international feed sectors, international food sectors, domestic food, and domestic feed. There’s clearly it’s clearly a tight market. Great point. Thank you. Miguel? Miguel Aragón: It might be just isolated to Mexico, but there is a glut of cheese in Mexico. When we were in the $1.40s, probably, a lot of cheese made its way down there, and it has affected the market right now. With the prices now, the hope of the customers that we talk to is that things will level off. But right now, still a lot of cheese, a lot of cheap cheese in Mexico. It affects current business right now. And the second one is demand during World Cup was not as good as expected, and this comes from the Association of Supermarkets and Convenience Stores in Mexico. So two things that really caught my eye in the last two weeks. Josh White: How do we feel the same question would be answered in the U.S.? Do we think that the World Cup impact on demand was worse than, equal to, or better than expected? Jeff Daanen: I think it was better than expected. Because when this first came out, I didn’t think that it would impact a whole lot. But when it was all said and done, it just seems like the snack part of the cheese business really took off, along with pizzas. I think there were a lot of pizzas consumed. That’s why mozzarella’s really tight, and it probably will be for at least another month or so. Josh White: Jonathan? Jonathan B. Powers: Yeah, I think probably the most impactful thing is talking about WPC [00:30:00] 34 and nonfat. Nonfat and SMP hasn’t been readily available in the Midwest, and there’s a need for that protein range in the calf milk replacer world, and we’re starting to get a lot more conversations around stockpiles for those products. As we’ve discussed, WPC 34 is kind of a dying product. There’s not a lot of people that are making it anymore, and there seems to be a lot of companies, even in the food space, that are still very reliant on it and trying to satisfy the need for it when it isn’t necessarily available. We’ve had people reach out for permeating lactose. The volume of requests has been astonishing, honestly. Josh White: Manuel? Miguel Aragón: Where I have a lot of my focus is cheese in general. It just feels like there is something brewing right now. Technically, it’s entered a uptrend right now again and it’s still choppy, right? At least on the futures board. But it feels like there’s opportunities there and yeah. So I’m just soaking up everything I can hear about cheese right now and really try to get a feeling for the market there. Besides that, nonfat is just shaving off more and more. We basically broke the support we had for a long time now, so it really feels like it’s on another leg down. Yeah, we’re gonna see how that plays out. I personally also think we’re gonna find support in the 140s. We might test a little lower than that, but at some point, it should stall and become a little more stable. Josh White: Diego, based on what you said about S&P in the 130s and then what Manuel just said about the technical support and what that looks like, that kind of aligns, right? Because I think I heard you make the comment that as we, a 140 nonfat, you can make S&P cheaper for those that don’t really pay attention to the difference. Lactose is really tight, too. Do we think that there’s a connection to why the milk sugars are tight, and all of a sudden, we are seeing pricing that’s a little bit more SMP competitive globally? Diego Carvallo: I do think that there is, yeah. We made very little SMP for the first six months of the year because it wouldn’t make any sense to export when we’re $1,000 higher than European markets. Now that we’re competitive, it does make a lot of sense to make SMP, especially when protein is very high and you can take it down with a cheap product like lactose or milk permeate. It makes sense to find demand in other markets for the SMP. So I do think that the demand for the carbohydrates has picked up now that nonfat has become competitive again. ​ Josh White: For the benefit of everyone so we’re all talking the same language, nonfat dry milk and SMP are typically universally used in applications, but they’re very different products. What we call nonfat dry milk is an unstandardized product. That specification is a minimum protein percent of 34. But today’s productivity [00:33:00] of components in our milk supply, the average unstandardized protein level in nonfat dry milk is pushing 38 or more percent at least 37 and a half in most times. Now, the rest of the world standardizes their product, and they standardize to either one of two things: 32%, which is the old Codex, 34%, which I think is a little bit more common. Or at least it’s common out of the U.S. that we would standardize to 34%. When we say why would there be a connection between lactose and milk powder, you can add lactose or milk permeate to your nonfat supply to bring the protein down to a standard level. So when we stay standardized, that’s what we mean, where they’re basically bringing it to a 34% protein, most commonly out of the U.S., and then that allows us to compete for international business. Certain markets can use either, but certainly would, prefer a higher protein content at a competitive price. So when I mention our futures are at $1.40, that’s nonfat, and our average nonfat has a higher protein. So if we’re standardizing, that means that we can add this cheaper lactose or cheaper milk permeate to the volume, and that lowers the overall price. So the whole conversation there was more or less like, “Hey, are we making SMP now, and are we competing globally for international business? ‘Cause if we are, that also tells us at least we’re closer to finding a support price, finding some type of global support level for the product.” But you’ll hear us really start to break down the difference between SMP, nonfat dry milk. But many customers can use either. I wouldn’t say most, but many Okay. I, we covered a lot. Yara, any discussions over the past week that you that you feel were most interesting? Yara Morales: It’s a lot of inventory in Mexico, and the customer was offering me nonfat dry milk instead of buying. That was the most surprise, we know that since the price is going down so bad, and they have a lot of inventory with high prices. They have a contract that they have to take it. That’s hard for them. They are losing a lot of money. And the inquires, they looking for whey permeate. They are looking for lactose and proteins. But it’s hard to get the whey permeate and the lactose like you mentioned it. But this is the inquiry we have in Mexico so far, just protein basically because otherwise it’s difficult right now. Josh White: Yeah, agreed. Okay, all, I know it was an unusual discussion. Thanks for joining us today on the Milk Check. Mike Brown: For one part of the supply chain to be successful, everyone has to be. My superpower is practical application of data and analysis. I believe firmly that Jacoby’s success is because we help our suppliers and our buyers be successful. I’m Mike Brown, and I love working for T.C. [00:36:00] Jacoby and Co. because I get to help people Make their businesses more successful. ​

At Macstock 2026, Max Mellman showed off his his iPhone app, I Love a Piano. Max explains how the app stands out through realistic haptic feedback, intuitive navigation, portrait and landscape support, and a design that encourages exploration instead of intimidation. Chuck and Max also discuss his inspiration, teaching career, future iPad support, and broader music education projects.  This edition of MacVoices is brought to you by the MacVoices Dispatch, our weekly newsletter that keeps you up-to-date on any and all MacVoices-related information. Subscribe today and don't miss a thing. Show Notes: Chapters: 00:00 Introduction and Macstock 2026 setting 01:00 Meeting Max Melman and his Macstock experience 03:05 The story behind Beloved Melody 04:25 Introducing I Love a Piano 06:15 What makes the app different from other piano apps 09:10 Experiencing the haptic keyboard firsthand 11:40 Portrait, landscape, and intuitive navigation 14:05 iPad support and future development 16:05 Pricing, availability, and App Store release 17:35 Teaching music and inspiring students through technology 20:10 Music education projects and closing thoughts Links: iLoveAPiano.app http://iLoveAPiano.app Scribe.band http://scribe.band Guests: Max Mellman's beloved melody (of my parents Belove and Mellman) is his software design studio. He is a veteran elementary music teacher, musician, arranger, and UI designer from New Jersey. I'm also the author of The Bagel Song and the creator of the app I Love a Piano. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Would you raise your prices if you knew it would get you more inquiries, not fewer?

WEBINAR LINK:https://shawnmoore.clickfunnels.com/optiniyvvg89sWant to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7FOLLOW US:https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreCONTACT US:support@vodyssey.comChapters00:00:00 Intro00:00:27 Current economic trends affecting short-term rentals00:03:07 Impact of the World Cup on host city revenues00:05:01 Federal Reserve interest rate outlook and market implications00:16:14 Airbnb split fee model changes and host strategies00:26:44 AI risks, disintermediation, and market trust00:36:21 Guest preferences: Quality over luxury00:43:07 Fundamentals of hospitality: Cleanliness and communication00:46:28 Pricing strategies: Dynamic, launch, optimize, and maximize00:54:00 Using pricing as a marketing tool00:59:58 Wrapping up and next steps

”Expertise whisperer” Wes Wheless joined me on Ditching Hourly to talk about turning corporate expertise into a solo consulting business. We talked about his new book, The Expert's Privilege, how corporate professionals can recognize transferable expertise, why visual IP helps consultants explain their work, and what to do before making the leap from employee to independent consultant.Chapters01:35 - From Corporate to Consulting03:48 - Pivoting Toward Solo Consultants06:16 - Daily Email, Authority, and Visual IP11:46 - The Expert's Privilege18:36 - Why Corporate Experts Undervalue Their Skills23:23 - Excavating Your Expertise27:18 - Finding Your Zone of Genius32:44 - From Self-Examination to Market Validation35:30 - What to Do Before You Leave Corporate40:22 - A Book Is FOR Someone44:23 - Writing the Book With Support52:06 - Launch Strategy and Early ResultsAbout WesWes Wheless is an "expertise whisperer," founder of Develop My IP, and creator of The Lightbulb, a daily email for corporates-turned-consultants.After two consecutive tech layoffs, Wes traded a 20-year corporate career spanning consulting, enterprise, and startups for a solo practice helping experts turn their knowledge into IP, frameworks, and "intellectual headshots."Wes holds business degrees from The Wharton School and Kellogg School of Management and lives in Seattle, Washington. The Expert's Privilege is his first book.LinksResources & Services: weswheless.comThe Expert's Privilege: wesbook.comBuy on Amazon: buywesbook.comThe Lightbulb email: lightbulbemail.comFen Druadin, Book Midwife: fendruadin.com (00:00) - Introduction (01:35) - From Corporate to Consulting (03:48) - Pivoting Toward Solo Consultants (06:16) - Daily Email, Authority, and Visual IP (11:46) - The Expert's Privilege (18:36) - Why Corporate Experts Undervalue Their Skills (23:23) - Excavating Your Expertise (27:18) - Finding Your Zone of Genius (32:44) - From Self-Examination to Market Validation (35:30) - What to Do Before You Leave Corporate (40:22) - A Book Is for Someone (44:23) - Writing the Book With Support (52:06) - Launch Strategy and Early Results (55:31) - Where to Find Wes ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

If you feel like you should be hiring, delegating, or building a team but your numbers aren't reflecting that growth, this episode is going to challenge that decision. In this episode of The Real Truth About Business podcast, I'm breaking down why outsourcing too soon is one of the fastest ways to hurt your profitability and stall your business strategy. This is for service-based entrepreneurs who are stuck in a revenue plateau, feeling overwhelmed, and thinking the solution is to hire more help. After 9 years of experience, I can tell you that's not always the answer. Inside this episode, I walk you through when outsourcing actually makes sense, how to identify real bottlenecks in your pipeline and sales process, and how to protect your profit while still scaling your business.What You'll Learn:Why outsourcing too soon can decrease your profit instead of increasing itHow to identify whether you need strategy or support in your businessThe difference between hiring for capacity vs hiring for statusHow to determine if something is actually worth delegatingWhy understanding your sales process and pipeline matters before hiringHow to make outsourcing decisions that support real revenue growthEpisode Highlights:[00:00] Introduction: The “hire more” message in the online space[03:00] Why outsourcing has become a status symbol[06:00] Profit vs workload: what actually matters[10:00] Real example: paying a team but not paying yourself[14:00] Why doing everything yourself can reveal what actually matters[18:00] The danger of outsourcing without understanding strategy[21:00] Identifying real bottlenecks in your business[24:00] When outsourcing actually makes sense[26:00] Final thoughts on hiring strategicallyKey Takeaways:Hiring Does Not Automatically Mean GrowthHere's what I see constantly. Business owners assuming that hiring is the next step to scale.After 9 years of working with service-based entrepreneurs, I can tell you that's not always true.Hiring without strategy does not create growth. It creates expense.You can have a full team and still not be profitable. And that's the part no one talks about.A profitable solo business will always outperform an unprofitable business with multiple contractors.Profit Should Always Be the PriorityOutsourcing should increase your profitability, not just decrease your workload.That's the standard.If hiring someone is not:Creating more revenueIncreasing your capacity to sellImproving your conversion rateThen it's not supporting your business growth.Inside the Focused Visionary Framework, this directly impacts your Pricing and Pipeline pillars. Because every expense you add affects your bottom line.Most People Don't Know What They're Actually OutsourcingThis is one of the biggest issues.You hire someone because:You don't like doing itIt takes too longSomeone told you toBut you haven't asked:Do I even need this?When you don't understand the strategy behind what you're outsourcing, you also don't know:What success looks likeWhat ROI should beWhether it's actually workingAnd that's how money gets wasted.You Might Not Be as Busy as You ThinkThis one might sting a little.Most service-based entrepreneurs are not overwhelmed with essential work. They're overwhelmed with unnecessary work.That could look like:Creating content that doesn't convertBeing on platforms that don't bring clientsOvercomplicating your marketingWhen you strip your business back to what actually drives revenue growth, you often realize you don't need as much help as you thought.Hire to Solve a Bottleneck, Not a FeelingThis is the shift.You don't hire because you feel overwhelmed.You hire because you've identified a specific bottleneck:You're at capacity with clientsYou can't take on more sales callsA repeatable process is slowing you downWhen you know exactly what the problem is, you can hire the right support to fix it.That's how outsourcing strengthens your sales process instead of complicating it.Strategy Comes Before SupportThis is one of the most important takeaways.If your pipeline isn't working, hiring someone to bring in more leads won't fix it.If your conversion rate is low, more visibility won't fix it.You need to understand:Where your leads are coming fromHow they're moving through your sales processWhere they're getting stuckOnly then does outsourcing make sense.Otherwise, you're just adding more activity without improving results.You Need to Know If You Need Brains or HandsThis is the simplest way to look at it.Do you need:Strategy (brains)Execution (hands)Most people hire hands when they actually need brains.They hire someone to do the work before they understand what the work should be.And that disconnect is what leads to wasted time, money, and energy.Smart Outsourcing Supports Sustainable GrowthOutsourcing is not the problem.Timing is.When done correctly, outsourcing:Frees up your time for revenue-generating activitiesStrengthens your pipelineImproves your sales processIncreases your profitBut when done too soon, it does the opposite.That's why this decision matters so much.Because the goal is not just to grow your business.It's to grow it profitably.Resources MentionedSubscribe to Back Pocket Insights for FREEBook a CEO Strategy Call Learn more about The Missing Piece IntensiveLearn more about The Focused Visionary AcceleratorDownload the FREE Lead and Conversion TrackerSubscribe to the Sunday Morning Brew NewsletterAbout the Host:Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.Connect with MichelleWebsiteThreads Instagram LinkedIn Facebook

Two weeks ago, we talked about the worth wound. Today, I'm taking it further, and we're doing some actual math.I want you to break down exactly how many hours a month you spend per athlete. Plan writing, calls, texts, feedback, all of it. Then divide that into what you charge.Most of you are going to be shocked at your real hourly rate. And I mean shocked.We'll get into why this happens (hint: you're pricing off what YOU would pay, not what the transformation is worth), the mistakes that keep coaches stuck at the same rate for years, and what actually justifies charging more.If you've been avoiding this conversation with yourself, this episode is your nudge.Ready to look at your own numbers? Book a call with me here: https://app.acuityscheduling.com/schedule.php?owner=23890670&appointmentType=31380211Let me know what you think! If you enjoy the podcast, I'd be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!Follow me on IG @CoachMichelleLake

Why do so many podiatrists hesitate to increase their fees, even when they know they provide exceptional care?In this solo episode, Tyson Franklin explores one of the biggest pricing myths in podiatry: the belief that charging appropriately will damage referral relationships with doctors and other health professionals.Drawing on a real conversation with a former patient, Tyson explains why undercharging has very little to do with money and everything to do with seeking approval. He discusses the hidden costs of pricing too low, how fear of judgement influences business decisions, and why the best referrers care far more about patient outcomes than your fee schedule.If you've ever questioned your pricing or worried about what others might think if you charged more, this episode will challenge your thinking and encourage you to value your expertise with confidence.In this episode, you'll discover:• Why fear of judgement influences pricing decisions • What professional referrers actually care about • The hidden costs of chronic undercharging • Why patients associate value with confidence, not low prices • How to price your services based on value instead of approvalAdditional Show Notes are available on the Podiatry Legends Podcast website. If you enjoyed this episode, please leave a REVIEW, subscribe and share it with another podiatrist.Do you want to make more money in podiatry?If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. Otherwise, feel free to email me any questions you may have about your business at  tf@tysonfranklin.com.

It's EV News Briefly for Friday 24 July 2026, everything you need to know in less than 5 minutes if you haven't got time for the full show.Patreon supporters fund this show, get the episodes ad free, as soon as they're ready and are part of the EV News Daily Community. You can be like them by clicking here: https://www.patreon.com/EVNewsDailyVOLKSWAGEN OPENS UK ORDERS FOR TRANSPORTER EHYBRIDVolkswagen has opened UK orders for its first Transporter plug-in hybrid, badged eHybrid, offered in panel van, Kombi and Shuttle bodystyles with a 2.5-litre petrol engine, electric motor and 11.8kWh battery delivering 232PS and up to 35 miles of electric range. Prices start at £38,155 excluding VAT, and the van shares its Ford Transit Custom-derived plug-in hybrid platform while retaining a 1,132kg payload and 2,300kg towing capacity.GERMAN BEVS GOT CHEAPER, NOT PRICIERA study by ICCT and Fraunhofer ISI found that comparable battery EVs in Germany fell about 18% in real terms between 2020 and 2025, even though average list prices rose from roughly €37,000 to €53,000 due to larger, better-equipped models. Battery costs dropped 21-24% nominally over the period, but manufacturers mostly reinvested those savings into extra range and R&D rather than passing them fully to buyers.FORD APPROVES F-150 HOME BACKUP SWITCHFord has approved Global Power Products' GenerLink transfer switch for F-150 Lightning and PowerBoost Hybrid owners, letting Pro Power Onboard feed a home's main electrical panel directly without extension cords. The hardware costs $1,100 plus installation fees of $250-$1,500, positioning it as a cheaper alternative to Ford's automatic wall-charger-based backup system.NISSAN LEAF NISMO LAUNCHES IN JAPANNissan has launched the Leaf Nismo in Japan starting July 22, with North America and Europe to follow later; it keeps the standard 160kW/214hp motor and battery but adds recalibrated software for about 20% stronger initial acceleration, plus suspension, tyre and aerodynamic upgrades. Pricing starts at ¥6.60 million (~$40,600), rising to ¥7.23 million (~$44,510) for the weight-saving Recaro edition.SILA RAISES $300 MILLION FOR US ANODESSila has raised $300 million to expand production of its Titan Silicon silicon-carbon anodes, which it claims can boost EV range by up to 20% and energy density by 20-40% with faster charging. Its Moses Lake, Washington factory is scaling toward 250 GWh of annual capacity within five years, with customers including Mercedes-Benz and Panasonic Energy already signed up.MILENCE OPENS ZERO-EMISSION BUILT HENGLO TRUCK HUBMilence has opened its fourth Dutch heavy-duty charging hub, at Deurningen-Hengelo on the A1, notable as the company's first built entirely using zero-emission construction machinery. The site offers five 400kW CCS bays plus rest facilities, and Milence, backed by Daimler Truck, Traton and Volvo, plans to replicate the all-electric construction approach at future hubs.SPECTRE CLIMBS AS ROLLS-ROYCE KEEPS V12The Rolls-Royce Spectre became the brand's second best-selling model worldwide in 2025, drawing a younger buyer base and showing little resistance from existing V12 customers, according to sales director Julian Jenkins. Despite this EV momentum and an upcoming Spectre Series II with 500kW output and 628km range, Rolls-Royce has dropped its 2030 V12 phase-out plan, citing regulatory changes, and will keep selling both powertrains.GRIDSERVE OPENS FIFTH ELECTRIC FORECOURT AT M1GRIDSERVE has opened its fifth Electric Forecourt at Markham Vale on the M1, featuring 39 ultra-rapid 400kW ABB charging bays, solar panels and rainwater harvesting, bringing its national network past 200 sites. The launch follows a record first half of 2026 in which battery electric vehicles reached about 24.9% of UK new car registrations.HOME CHARGING LEAVES RAPID NETWORK UNDER STRAINA YouGov survey of 2,086 EV drivers found 74.6% use public chargers only once every few months or less, reflecting that 91% of EV owners can charge at home where off-peak tariffs can fall to 7p/kWh versus 87p/kWh for public rapid charging. This heavy reliance on home charging is squeezing public chargepoint operators financially, even as rapid chargers remain essential for longer journeys.AUSTRALIA POST GETS $40.5M FOR HEAVIER EVSAustralia Post will receive a $40.5 million federal investment in 2026-27 to add electric vans, trucks, prime movers and depot charging infrastructure, building on its existing fleet of over 5,000 electric vehicles. The move aims to cut diesel use by about 1 million litres a year while supporting a delivery network handling 2.2 billion parcels annually.AVILOO EXPANDS USED EV BATTERY WARRANTY NORTHAviloo has extended its used EV Battery Warranty to Norway and Denmark, adding to ten existing European markets, using its three-minute Flash Test to set an individual State of Health threshold for each vehicle. If a covered battery falls below that threshold within a year, buyers receive compensation of up to 34,000 kr in Norway or 23,000 kr in Denmark, plus a refund of the test cost.

You sent your pricing. They opened it. Then... silence.It's one of the most frustrating parts of running a photography business, and it's easy to assume your prices scared them away.But what if pricing isn't actually the problem?In this episode, Rachel unpacks the real reasons potential clients ghost after an inquiry. From the messaging you use to the overall client experience you're creating, there are subtle signals that influence whether someone feels confident moving forward or quietly moves on.If you've been second-guessing your pricing every time an inquiry disappears, this conversation will help you shift your perspective and identify what may actually be holding clients back.In This Episode

Are you a female entrepreneur wondering how to price your products and services, and hating getting to the end of the year only to realize you didn't make as much profit as you wanted?Listen as our host, Diane Rolston, sits down with Katy Baker, CPA and founder of Pricing for Profit, whom Diane met pitching on stage at Web Summit.Diane brings in this pricing expert to talk about one of the most common and quietly devastating problems female entrepreneurs face.Listen to learn these key takeaways:The personal story behind why Katy became obsessed with pricing and the painful business experience that taught her a lesson she only needed to learn onceThe comments clients say when they walk in the door that are clear signs a business isn't charging enoughThe most common myth weighing female entrepreneurs down and why it keeps them stuck even when they have a full client listWhat happens when Katy reverse-engineers the pricing question with clients and the gut punch moment that changes everythingWhy some founders wear "not paying myself" as a badge of honour, and the personal and family cost that's quietly happening behind the scenesThe two red flags that signal your current pricing model is eroding your profitability right nowWhat Katy calls a "conspicuous omission" in our education system and why it's leaving entrepreneurs financially vulnerableThe difference between knowing your floor and value pricing and why you can't have one without the otherThe Sunday afternoon story: one client, one contract, one conversation and an $8,000 difference from what she was going to chargeKatie's final message for every founder who says "I'm not a numbers person"Katy's Bio:Katy Baker is a CPA, CMA and holds her CITP designation. Katy is passionate about demystifying and democratizing financial literacy and pricing for entrepreneurs.To that end, Katy has built a self-serve platform that guides users through the steps to understand their capacity, income goals, and all the costs of being in business, so they can price confidently and profitably. Drawing on years of consulting and workshop facilitation, Katy translates complex financial concepts into clear, practical tools for founders. She primarily coaches women entrepreneurs, helping them move from “guessing and hoping” to data‑informed, value-based pricing.Katy's Social Media links:Website: https://katybaker.ca/LinkedIn: https://www.linkedin.com/in/katyobaker/GIFT: Katie is offering 90 minutes of 1:1 pricing coaching, going through the platform, looking at your numbers, and getting you on the right track. Share this with every female entrepreneur in your life, whether you know what her pricing looks like or not: https://forms.gle/bfiXdFy9XBfnWRwn8This show's host, Diane Rolston, is called THE Expert on Being Dynamic and living a Dynamic Life. After leading hundreds of events and programs in her two businesses, speaking on international stages, being a published author while raising two young children, Diane Rolston knows all about work/life balance and getting things done! As an Award-Winning Coach and the CEO and founder of Dynamic Women®, a global community of women, her purpose is to unlock the greatness in others. Diane works with professionals all over the world to provide clarity, confidence, and action.Visit my website and Sign Up for my WEEKLY NEWSLETTER and you'll get FREE tips on how to live a dynamic life:www.dianerolston.comThe Dynamic Women® Podcast is an Award-Winning action-focused lifestyle and leadership podcast full of stories and strategies to help women design their success and unleash their “Dynamic Woman”. You can learn from the experts how to get clarity, build confidence, and get into action on your biggest goals and dreams.Thanks for listening!It means so much to us that you listened to our podcast! If you would like to continue the conversation with us, head on over to our Facebook group athttps://www.facebook.com/groups/DynamicWomenGlobalClubWith this podcast, we are building an international community of Dynamic Women® that we hope to inspire more women to unleash their dynamic selves and boost their lives in all areas especially business. If you know someone who would benefit from this message or would be an awesome addition to our community, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a note in the comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast app on your mobile device.Leave us a reviewWe appreciate every bit of feedback to make this a value-adding part of your day. Ratings and reviews from our listeners not only help us improve, but also help others find us in their podcast app. If you have a minute, an honest review on Apple Podcasts and other apps goes a long way! If you do, send a screenshot to our team team@dianerolston.com and you may receive something in the mail!

July 1 Deal A Week Challenge (Day 3): Reverse Offer Strategy & Decoy Offers to Write More Contracts AND Increase Your Compensation!Access all video replays and VIP here:https://www.skool.com/leads-listings-leverage-7797/classroom/cb792cf4Day 3 of the July “1 Deal A Week” challenge focuses on offers and contracts, introducing the reverse offer strategy and decoy offers to help agents write more contracts and get compensated consistently. The session connects day one's buyer buckets (pocket, portfolio, and institutional buyers) with day two's seven off-market motivated seller “ponds” (FSBO, FRBO, pre-foreclosures, aged expireds, tired landlords, portfolio buyers, and old seller leads). The speaker explains scripts like “go for three nos,” “magic number,” and the pivot phrase “Would you be totally opposed to…,” using institutional offers as anchors that often lead to a retail listing via a “seven-day stress-free home sale” process designed to generate multiple offers quickly. The episode also outlines the paid 1 Deal A Week Accelerator Program, its structure, bonuses, deposit, and the deal-done guarantee.00:00 Day Three Overview02:02 Days One Two Recap08:03 Housekeeping Notes09:08 Offers Meet Road09:42 Go Fish Blueprint12:17 Three Nos Script14:14 Price Bucket Sorting17:18 Decoy Offer Pivot19:28 Seven Day Sale23:49 Reverse Offer Pivot28:16 Accelerator Invite33:29 Program Origin Proof35:58 Five Stuck Points39:31 Accelerator Components45:31 Pricing Deposit49:37 Bonuses Leads Playbooks51:22 Emergency Playbooks52:09 Founders Club Mastermind53:16 Build Your 90 Day Plan54:20 Live Workshop Ticket55:24 Pricing and Deposit55:58 Nine Ways You Win57:45 Deal Done Guarantee01:00:10 Only 12 Spots01:00:51 How To Enroll01:03:03 Program Q and A01:07:15 Reverse Offer Strategy01:09:02 Institutional Offer Examples01:14:37 Seven Day Home Sale01:18:58 LeadDeck How It Works01:24:45 Bonus Session Tomorrow01:28:14 Final Wrap Up

Two women build the same membership. One sells it for two million. One cannot sell it at all. The difference is not the work.The difference is a faculty. Call it the inner masculine, the principle of structure, the part that thinks about the end at the beginning. He is the one who says: I am not going to waste fifteen years of this.Most spiritual women never bring him in. What happens then is not dramatic — it is quiet. Fifteen years of building, then exhaustion, then the whole thing set down, because when you are burnt out you cannot be bothered to do anything except not do anything. What was built gets thrown away. Not sold. Thrown away. She did not fail. She built something that could not be handed to anyone, because it did not work without her.The cost is not abstract. The same membership, same members, same revenue, is worth two and a half times its profit or seven times its profit depending on decisions made years earlier — whether the work was written down, whether the community holds itself, whether its people are valuable to somebody else. On a business earning a million in profit, that is four and a half million pounds of difference, sitting entirely in the structure.Jess walks it through on a real membership: five hundred wealthy golfers at $500 a month. What it brings in. What the invested portion becomes by year seven. What it sells for — and why five hundred golfers are worth something to another brand that five hundred strangers never could be. That leverage is chosen at the beginning, in who you decide to hold.Then the same principle in different clothing. Why nothing works without knowing where the finish line is. Training for a sub-three-hour marathon and counting to ninety for three hours straight, because the race is not won by fitness. What a mind does with no end point — the distraction, the consuming of everyone else's opinion because you do not have your own plan. Not a different subject. The same faculty, applied to a body instead of a business.And then resourcefulness, which is what the masculine gives the feminine so she can rest: Richard Rudd's refugee camp, carrying a pinnacle vision into the dark night rather than waiting for clarity on the far side, and what happened at the London Marathon start line that money could not buy.Build it so you could sell it. You may never sell. But everything that makes a business worth buying is the same thing that lets you rest inside it.00:47 — The hobby business, and the wounded feminine at tens of millions02:14 — Fifteen years of work, set down and thrown away04:33 — Why a membership suits a woman's physiology05:01 — Pricing from your future self, never from the market07:58 — An asset, or a nine-to-five you built for yourself08:55 — The numbers: 500 golfers at $500 a month10:58 — Year seven, and what the pot pays you13:27 — What it sells for, and why the buyer decides the multiple14:53 — Leverage: strangers versus a community someone wants18:16 — Building for an exit doesn't mean you have to exit19:41 — The businesses that cannot be sold at all20:28 — The marathon: structure, split times, counting to ninety29:33 — What a mind does without a finish line43:57 — Richard Rudd, the refugee camp, and resourcefulness45:49 — Carrying the vision into the dark night of the soul52:19 — The London Marathon start line, and what money can't buySee what your membership brings in monthly, what the invested portion becomes, and what the membership itself would sell for — at two and a half times, four times, and seven times.https://spiritualised-the-vessel.netlify.app/#exitEvery figure here is an illustration, not a projection. Jess is not a financial adviser and none of this is financial advice; what you invest in is your own decision and sits outside The Vessel. Take proper advice before acting on any of it.

Like the show? Show your support by using our sponsorsNeed to update your shop systems and software? Try Tekmetric HERELaunch your tool game to the next level with Launch Tech USA! HEREIn this episode, Jeff sits down with technician-turned-shop-owner Caleb Mac to discuss the challenges of leaving the comfort of employment to build a business from the ground up. Caleb shares his journey from dealership lube technician to opening his own repair shop in rural Minnesota, reflecting on poor mentorship, burnout, ethical repair decisions, and the lessons that shaped his approach to business. The conversation also covers pricing strategies, mobile repair, towing, diagnostics, hiring, and balancing entrepreneurship with family life.Timestamps00:00 Discomfort Drives Growth 00:49 Podcast Introduction and Caleb Returns 02:03 Opening a New Shop in Minnesota 03:51 Mobile Repair During Harsh Winters 05:20 Dealership Lube Bay Challenges 10:43 Learning Without Mentorship 13:08 Why Caleb Chose Automotive Repair 16:27 Fast Learning at a Used Car Dealer 18:27 Safety Standards and Rust Repairs 22:20 Burnout, Pay, and Tool Costs 25:32 Raises, Pay Tracking, and Moving On 34:06 Bad Coworkers and Comebacks 38:06 Road Tests and Accountability 39:53 Coils vs. Spark Plugs Debate 40:48 Looking Beyond the Misfire 41:34 Hemi Lifter Failures 43:47 Ethics of Frame Repairs 49:34 Launching a Solo Business 54:30 Pricing and Parts Matrix Strategies 59:08 The Reality of Mobile Repair 01:02:11 Finding a Permanent Shop 01:17:47 Tour of the New Shop 01:22:23 Adding Towing Services 01:23:25 Insurance and Business Research 01:24:19 Buying a Tow Truck 01:25:19 How Towing Quickly Paid Off 01:25:47 A Challenging Diagnostic Case 01:27:14 Using Brandon Steckler's Resources 01:28:39 Shop Owner vs. Technician Responsibilities 01:31:58 Building a Family Legacy 01:32:53 Farmall Restoration Project 01:35:15 Carburetors vs. EFI Swaps 01:37:42 Hiring During Slow Seasons 01:39:26 The Physical Toll of Mobile Repair 01:42:50 Final Advice and Mindset 01:45:46 ASCA and Industry Networking 01:48:09 Canada Stories and Fishing 01:53:12 Wrap Up and Call to Action Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Business training for Contractors: https://thecontractorfight.com/battlegroundContractors hear it every day: “Your price is too high.” But most of the time, price isn't actually the problem. The problem is that you haven't given the customer enough evidence to believe you're worth more. In this episode of Contractor Fight TV, Tom breaks down the 3 things that justify a higher price without defending it, apologizing for it, or trashing the cheaper contractor. You'll learn how to use: • Communication to build trust before the sale • Content to establish authority before you ever meet • Customer experience to prove you're worth the premium You don't get to SAY you're worth more. You have to prove it. And if you're constantly hearing that your prices are too high, it might be time to stop blaming cheap customers and start looking at the experience your company is creating. CHAPTERS 00:00 — “Your Price Is Too High” 00:23 — Stop Defending Your Price 01:04 — What “Justifying Your Price” Actually Means 01:29 — #1: Your Communication Justifies Your Price 02:24 — Your Website Is Part of the Sale 03:02 — Bad Follow-Up Kills Trust 04:18 — Confidence vs. Arrogance 04:43 — Speed Is King 05:32 — Price Isn't the Only Thing Customers Care About 06:12 — #2: Your Content Justifies Your Price 06:30 — Become the Best Educator in Your Market 07:19 — Stop Making Excuses and Create Content 08:17 — “It Takes What It Takes” 08:39 — What Contractors Should Create Content About 09:38 — #3: The Customer Experience Justifies Your Price 10:22 — Your Team Is Part of the Experience 11:18 — Make Your Company Easy to Work With 11:34 — How Pre-Planning Builds Trust 12:39 — Stop Leaving Customers Loose Ends 13:14 — Warranty Problems Are Opportunities 13:45 — Trust Is What Makes the Higher Price Make Sense 14:25 — “People Are Just Cheap” Is an Excuse 14:54 — The Real Reason You're Getting Price Pushback 15:30 — Why Tom Gets So Fired Up About This 16:08 — Take the Next Step Ready to build a stronger, more profitable contracting business?

Welcome to this REWIND episode of 20/20 Money! My guest on today's show is Dr. Chris Wolfe, OD. Chris joins me on the show to share in a conversation about how ODs can think about pricing the different services provided in the practice and how to frame that conversation with your patients, how ODs can think about researching their pricing on medical procedures, how to think about scheduling in your practice to be as efficient with OD hours as possible, 4 questions to consider asking every pt as it relates to dry eye, the 5 steps needed to introduce change in your practice, and how practice owners can think about setting their fees in relationship to the different 3rd party payors. And with that introduction, I hope you enjoy my conversation with Dr. Chris Wolfe, OD.   Resources: Book a Triage call with Adam CodeSafePlus EyeCode Education EyeCode Media Podcast Adam's in-flight conversation with Chris Download the Practice Owner's Financial Toolkit 20/20 Money Ultimate Financial Success Masterclass OD Mastermind Interest Form Check out Adam's book: How to Buy an Optometry Practice   ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!   Check out Adam's other podcast! The Optometry Success Podcast  Subscribe on Apple Podcasts: https://bit.ly/4tttng6 Subscribe on Spotify: https://bit.ly/4tuf0YM 

Welcome back to Barn Talk! In today's episode, we're diving deep into the world of barbecue, entrepreneurship, and rural revival with special guests Garren and Kelly Kirkman of John G's Barbecue in Peachland, North Carolina. Hosts Sawyer and Tork sit down with the Kirkmans to uncover their incredible journey from humble beginnings in cattle farming and hospital work, through the all-night pop-ups and food truck hustle, to national recognition as one of the best barbecue joints in the country. You'll hear what it takes to master brisket, the power of community-driven business, and how to build resilience through every setback, including the pandemic. Along the way, we explore what it means to be a cornerstone business in rural America, how to elevate food quality above the industry norm, and why the American Dream is still alive and well, especially when there's a little smoke in the air. So grab a plate, settle in, and let's head to the barn for stories of hard work, delicious barbecue, and the faith it takes to make good things happen. JOIN THE BARN TALK NEWSLETTER & GET LIVE EVENT ACCESS: We're on a mission to get 10,000 subscribers, and once we do, we're hosting a live event at the barn! Sign up to get exclusive access to tickets and details.

On today's episode, Andy answers your questions on when to stop planning and start taking action, how to stop feeling guilty about raising your prices, and how to build self-respect.