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Grains weaker on no China news, good weather and expanding wheat harvest; crop conditions update; world FOB update.
Why do so many apparel brands manufacture offshore, and what does it actually take to do it right? In this episode of Clothing Coulture, Bret Schnitker and Emily Lane break down the realities of global sourcing, from shrinking U.S. production capacity to the hidden costs and risks brands often overlook. They explain why offshore manufacturing remains essential for many brands due to labor costs, infrastructure, scale, and consumer price expectations. The conversation also dives into how different countries specialize in different product categories, why diversification across sourcing regions matters, and how shifting politics, tariffs, and economics continue to reshape the supply chain. Listeners also get practical guidance on vetting factories, understanding MOQs, timelines, FOB vs DDP pricing, and why chasing the cheapest quote can create serious quality, compliance, and delivery issues. This episode is a valuable roadmap for emerging brands and established companies looking to source smarter. Understanding Origins For Production Minimums Document
Grains retreat from highs last week; weather looks good for row crops; markets looking forward to Tuesday's Supply/Demand report and US/China summit; weekly FOB update.
Review Guide: The Paper ShieldNavigating Contract Law's Paper Shield: A Deep Dive into Evidence, Integration, and WarrantiesContracts are more than just signatures on a page; they are complex legal architectures designed to protect parties and ensure clarity. In this episode, we unravel the layered rules that courts use to interpret written agreements, focusing on the powerful paper shield of the parole evidence rule and its exceptions. Whether you're a lawyer, law student, or simply curious about how legal deals are enforced, this breakdown offers clear insights into the rules that keep commercial and personal promises predictable and fair.Most commercial contracts hold tremendous power — until human disputes, ambiguous language, or sneaky negotiations threaten to tear them apart. When the paper says one thing but human intent screams another, how do courts decide what really counts? This episode uncovers the fascinating legal mechanisms that safeguard written promises and the clever exceptions that punch through these shields when justice demands it.We dive deep into the core of contract law's greatest safeguard: the parole evidence rule, revealing why it's often mistaken as a rule of evidence rather than a rule that defines what a contract is. You'll discover how “integration”—total and partial—determines whether outside words or past negotiations can rewrite your deal. Through real-world examples like Mrs. Mitchell's farm fiasco and the peerless ships of 1864, you'll see how courts handle ambiguous terms, trade customs, and complex negotiations, all in the quest for contractual certainty.We break down the hierarchy of interpretive tools—words, performance, past dealings, and industry customs—showing you how courts translate collective industry language into legal meaning. You'll learn why a simple merger clause is the ultimate lock and how mistaken assumptions about “finality” can overturn entire deals. Plus, we reveal the powerful exceptions—fraud, mistake, conditions, and ambiguous terms—that carve openings in the paper shield for fairness and truth.Step into the world of UCC warranties—express, merchantability, and fitness for a particular purpose—and understand how these invisible guarantees protect consumers even when written language tries to silence them. We explain how disclaimers, complex as they are, can be crafted to either shield or expose sellers' liabilities, and why federal laws like MagMoss are the ultimate consumer safeguard.Finally, we explore the future of contract law in the era of smart, self-executing code. If blockchain-based agreements operate without human words, how do courts interpret certainty, intent, and fairness? This mind-bending question leaves us pondering whether the paper shield will become an inhuman fortress or evolve with technology.Perfect for lawyers, students, or anyone eager to see behind the scenes of commercial deal-making, this episode unlocks the legal architecture that doesn't just protect contracts — it shapes commerce itself. Hit play to master the rules courts use to lock or pierce the paper shield, and gain the insight to craft smarter agreements today.Key topics:The purpose and mechanics of the parole evidence rule (PER) as a substantive law—not merely evidence law.How integration clauses and the distinction between total and partial integration determine what outside evidence courts will consider.The hierarchy of contract interpretation: from express terms to industry customs, and how extrinsic evidence is used to resolve ambiguity.The significance of exceptions to the PER: fraud, mistake, conditions precedent, ambiguity, and reformation.A comprehensive look at UCC warranties: express, merchantability, and fitness for a particular purpose.How disclaimers work under the UCC and federal law, especially in consumer contracts, highlighted by the Magnuson-Moss Warranty Act.Practical impacts of risk of loss clauses like FOB shipping point vs. FOB destinati
In this episode of Simply Trade, host Lalo Solorzano is joined by Trudy Wilson, longtime Global Training Center instructor and trade compliance expert, for the first installment of what Lalo calls “Trudy's Trade Tips.” This conversation focuses on a foundational topic that continues to create confusion across import and export teams: Incoterms 2020. Trudy breaks down why companies should not simply default to familiar terms like FOB or Ex Works, especially when containerized freight, export filing, loading responsibility, and risk exposure are involved. Key Takeaways Incoterms are voluntary, but they help buyers and sellers clearly define responsibility. There are 11 Incoterms, but most companies should focus primarily on the 7 “any mode” terms. FOB, CIF, CFR, and FAS are often misused when goods are moving in containers. “Ocean shipment” does not automatically mean one of the ocean-only terms applies. Ex Works may look simple for the seller, but it can create serious compliance and operational risk. Export filing, proof of export, loading responsibility, and product destination still matter. AI and automation can help, but trade professionals still need the foundation to validate results. Featured Discussion Trudy explains why the four sea and inland waterway terms should generally be reserved for goods that are “pumped or dumped” onto a vessel, such as oil, grain, minerals, or ore. For most containerized shipments, even when moving by ocean, companies should usually be evaluating the seven any-mode Incoterms instead. She also cautions against the casual use of Ex Works, reminding exporters that “easy” does not always mean low risk. Memorable Quote “If you don't have the foundation right, you're going to have issues with the tariffs anyway.” Hosts Lalo Solorzano Trudy Wilson About Simply Trade Simply Trade is a podcast by Global Training Center, created for trade compliance professionals, importers, exporters, customs brokers, and supply chain leaders who want practical conversations about global trade.
MACV-SOG operator Travis Mills continues sharing his extraordinary journey. He discusses running the One-Zero School at Long Thanh to train new SOG team leaders, the profound sense of purpose that emerged from surviving the FOB 4 sapper attack, his transition out of the Army, and decades of post-service work—and shares his straightforward views on current threats like Iran, nuclear proliferation, and the need for clear military objectives backed by decisive action. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Vietnam War veteran and former MACV-SOG operator Travis Mills shares raw, firsthand accounts from his time with the elite Studies and Observations Group. He details the extreme challenges of small-team reconnaissance insertions deep into enemy territory, the silent movement techniques essential for survival against overwhelming odds, high-risk missions blocking North Vietnamese supply routes, a harrowing first recon extraction under fire using McGuire rigs, and his intense personal experience surviving the devastating sapper attack on FOB 4 at Marble Mountain on August 23, 1968. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Cattle futures stepped higher Monday. Toward the close, Live Cattle futures were an average of $3.11 higher. Feeder Cattle futures were an average of $5.49 higher. Negotiated cash fed cattle trade was inactive on light demand in all major cattle feeding regions through Monday afternoon, according to the Agricultural Marketing Service. Last week, FOB [...]
If you've ever said “We'll just set up a walking blood bank when we need it,” this episode will make you rethink everything. Dennis and Andrew Fisher drop straight fire on how to actually build, stock, train, and run a real walking blood bank on a FOB, Firebase, or any austere base — not just theory, but the exact steps special operators and conventional medics are using right now to save lives when the next mass casualty hits.No fluff. No “somebody else will handle it.” Just battle-tested, practical guidance on turning your team (and the units around you) into a living blood bank that can deliver fresh whole blood in under 30 minutes.Key Takeaways You Can Use TomorrowPre-type every donor (especially O's) and keep the roster with key leaders and medics — Medpros + secondary confirmation beats dog tags every time.Distribute kits across the team so one casualty doesn't wipe out all your supplies.Practice full collections with non-medics — they can (and will) be your force multipliers.Have donor questionnaires filled out in advance for anyone outside your unit; do Eldon cards in calm conditions, never under fire.Plan for 20–30 minutes from alert to transfusion — that window dictates how long you have to bridge with other resuscitation tools.Principles over perfection: good stick + patent line + practiced team beats fancy equipment every single time.Chapters00:00 – Welcome & Why Most Walking Blood Banks Stay TheoreticalThe dangerous gap between “we have a plan” and actually practicing it.02:30 – Preferred Blood & ABO Typing Your Entire ForceLow-titer O whole blood, Medpros screening, lab vs. Eldon cards, and why you double-type.08:45 – Eldon Cards: When They Work (and When They Don't)Calm pre-mission testing vs. chaos — real talk on reliability.13:20 – Supplies & Logistics: Bags, Kits, Refrigeration & Cold ChainFenwal vs. Terumo, how many kits to order, and smart storage hacks.19:10 – Point-of-Injury Kits & Load DistributionWhat medics carry, what teammates carry under plates, and spreading risk.24:40 – IV Technique, Saline Locks & Point-of-Care TestingWhy 18-gauge + PRN adapter wins, donor screening, and host-nation considerations.31:15 – Donor Questionnaires & Pre-ScreeningWhen to use them, multilingual options, and why you do this before the fight.35:50 – Selling It to Commanders & Multi-Unit CoordinationRisk-benefit talk that actually works: mutual support, 100+ years of history, and 10,000+ units transfused.41:20 – Real Timelines: 20–30 Minutes from Call to TransfusionTraining goals, the 15-minute bag-fill rule, and why practice beats classroom speed.47:30 – Closing Principles & Final ThoughtsForce multiplication, non-medics stepping up, and adapting under pressure.Whether you're ODA, Ranger, conventional, or just preparing for the next deployment — this is the episode that turns “we should do a walking blood bank” into “here's exactly how we're doing it.”For more content, go to www.prolongedfieldcare.orgConsider supporting us: patreon.com/ProlongedFieldCareCollective or www.lobocoffeeco.com/product-page/prolonged-field-care
Grains mostly lower last week; this week looks mixed to start as war leads crude oil higher; western plains missed key rains while most of Northern Hemisphere has adequate moisture; Commitment-of-Traders update; world FOB update.
Negotiated cash fed cattle trade was inactive on light demand in all major cattle feeding regions through Tuesday afternoon, according to the Agricultural Marketing Service. Last week, FOB live prices were $7-$8 higher in the Texas Panhandle at $245-$246/cwt., mostly $8 higher in Kansas at mainly $246 and $10 higher in the North at [...]
Grains struggled to hold gains even as crude soared higher; solid export sales; Australian farmers reportedly reducing wheat acres due to high fertilizer costs; world FOB update.
Negotiated cash fed cattle trade ranged from mostly inactive on moderate demand in the Southern Plains to limited on moderate demand in the North through Friday afternoon, according to the Agricultural Marketing Service. For the week, however, FOB live prices were mostly $245/cwt., which was $7 higher in the Southern Plains and $10 higher [...]
Negotiated cash fed cattle prices took a strong step higher Thursday with moderate trade on moderate to good demand in the North, according to the Agricultural Marketing Service. FOB live prices were mainly $10 higher at mainly $245/cwt. Dressed delivered prices in Nebraska were $13 higher at $385. Although too few to trend, there [...]
Send me a messageIf your AI strategy can't show hard ROI, it's not a strategy at all. And if your supply chain still runs on phone calls, emails, and patchy partner data, resilience is weaker than it looks. In this episode, I'm joined by JP Wiggins, CEO of 1Logtech, co-founder of GLog which became Oracle Transportation Management, co-founder of 3G TMS, and a former SAP transportation leader. JP has spent decades in logistics, transport, and TMS, so when he says the real bottleneck in supply chain resilience isn't intelligence but integration, it's worth paying attention. We break down why so many firms are still chasing AI headlines while the real work sits lower down the stack: clean data, connected trading partners, and operational visibility that actually works when disruption hits. You'll hear why AI in supply chain is “a tool, not a strategy”, and why boards demanding an AI plan without hard ROI are often asking the wrong question. You might be surprised to learn that integrating a single carrier can still take three months and cost around $10,000 in dev work. We also get into the absurd but revealing story of “FOB” meaning not Free On Board, but “fruit on bottom”, a perfect example of why supply chain visibility, data normalisation, and logistics integration are still such stubborn problems. And yes, we talk about why modern supply chain resilience still collapses into manual check calls far more often than anyone likes to admit.
Grains mostly lower for the week, following the volatility of energies and equities; possible war truce send energies sharply lower this morning, dragging grains lower; rains still in the forecast for plains wheat country; Brazil & China reach agreement on soybean shipments; world FOB update.
Argus Dry Freight has launched its latest podcast with Richard Stephenson, a Portfolio Manager and Trader at Pendle Commodity Investment Management Limited, a London based hedge fund specializing in commodity derivatives, with a particular strength in freight derivatives. This episode of Argus Way to Freight explores why Capesize freight rates surged in early 2026 and how Guinea's bauxite-driven supply dynamics continue to dominate the Atlantic market. Portfolio manager Richard Stephenson breaks down the impact of Guinea's political volatility, bunker price spikes linked to the Middle East crisis, and the fragile economics of FOB bauxite supply. The discussion also examines the first cargoes from the Simandou project and what rising Atlantic iron ore flows mean for tonne‑miles and the forward freight curve. Main topics: Why Q1 2026 Capesize rates spiked:unexpected restart of SD Mining's licence, large bauxite volumes from Guinea, and short-covering in a weak market. Netback pressure on Guinea's exporters:bunker-driven freight inflation pushing delivered costs above $30/t and squeezing FOB margins to breakeven levels. Political and regulatory risks in Guinea:licence revocations, potential supply caps, and how markets misprice the probability of disruptions across the freight curve. Simandou's early shipments:slow initial loadings, expected ramp-up, limited near-term freight impact due to internalised logistics, but rising long-haul iron ore flows supporting tonne‑miles. Market outlook for 2026:near-term downside risks from Guinea disruptions and elevated bunkers, with possible Q3-Q4 support from Vale volumes and probable normalisation in the Middle East.
Grains running into volatile price action from Mideast war and threatening weather in US plains; large traders piling into grains space; world FOB update.
Cattle futures lost ground Wednesday, as bearishness increased in outside markets. Toward the close, Live Cattle futures were an average of $1.97 lower. Feeder Cattle futures were an average of $5.19 lower. Negotiated cash fed cattle trade was moderate on moderate demand in Nebraska through Wednesday afternoon, according to the Agricultural Marketing Service. FOB [...]
What does courage look like under fire? In captivity? In command? In service? This edition of Long Blue Leadership was recorded on location at the U.S. Air Force Academy's 33rd National Character and Leadership Symposium. We've explored these questions with our guests and captured the conversations for you. Ted Robertson, Multimedia and Podcast Specialist for the Air Force Academy Association and Foundation, hosts this special episode featuring voices shaped by combat, crises and lifelong service. Their message to cadets is clear: Leadership is earned through character, and character is forged in hard moments. - Seg. 1: Lt. Col. Mark George and C1C Jaime Snyder, officer and NCLS cadet director, respectively, set the stage for this year's NCLS and for the podcast. - Seg. 2: Senior Master Sgt. (Ret.) Israel "DT" Del Toro on courage in times of crisis. - Seg. 3: Task Force Hope developer and facilitator Maj. Tara Holmes on preparing future leaders to handle crisis before it happens. - Seg. 4: Former POW Maj. Gen. (Ret.) Edward Mechenbier '64, on leading in circumstances out of your control. - Seg. 5: Annapolis grad and Vietnam-era aviator, Capt. (Ret.) J. Charles Plumb on how character breeds courage. All of our guest's lives and careers reflect the reality of this year's theme through combat, crisis and service. CONNECT WITH THE LONG BLUE LINE PODCAST NETWORK TEAM Ted Robertson | Producer and Editor: Ted.Robertson@USAFA.org Send your feedback or nominate a guest: socialmedia@usafa.org Ryan Hall | Director: Ryan.Hall@USAFA.org Bryan Grossman | Copy Editor: Bryan.Grossman@USAFA.org Wyatt Hornsby | Executive Producer: Wyatt.Hornsby@USAFA.org ALL PAST LBL EPISODES | ALL LBLPN PRODUCTIONS AVAILABLE ON ALL MAJOR PODCAST PLATFORMS FULL TRANSCRIPT OUR SPEAKERS: - Host, Ted Robertson, Multimedia and Podcast Specialist, United States Air Force Academy Association and Foundation - Seg. 1: C1C Jaime Snyder, NCLS Cadet Director; Lt. Col. Mark George, NCLS Officer - Seg. 2: Senior Master Sargent Israel Del Toro - Seg. 3: Maj. Tara Holmes, Task Force Hope - Seg. 4: Maj. Gen. (Ret.) Edward Mechenbier '64 - Seg. 5: Capt. (Ret.) J. Charles Plumb Ted Robertson 0:00 Welcome to Long Blue Line Podcast Network coverage of the 33rd annual National Character and Leadership Symposium. I'm Ted Robertson, multimedia and podcast specialist for the Air Force Academy Association & Foundation, coming to you from Polaris Hall located here at the United States Air Force Academy. This year's symposium centers on the theme Courage to Lead in the Profession of Arms: Combat and Crisis-tested Character, where attendees and cadets will explore how courage in all its forms shapes leaders when uncertainty, fear and consequence are real. Our coverage will start with the Center for Character and Leadership Development's Lt. Col. Mark George and NCLS director, Cadet 1st Class Jaime Snyder. They'll set the stage not only for NCLS, but for today's coverage. Then we'll talk with four key leaders speaking at the symposium, including Senior Master Sgt. (Ret.) Israel Del Torro on keeping courageous during times of crisis. We'll also talk with Task Force Hope developer and facilitator, Maj. Tara Holmes, on preparing leaders to handle crisis before it happens. Then, former POW, Maj. Gen. (Ret.) Edward Mechenbier, USAFA Class of '64, on leading in circumstances out of your control. And finally, Annapolis grad and Vietnam-era aviator, Capt. (Ret.) J. Charles Plumb, on how character breeds courage. All of our guests' lives and careers reflect the reality of this year's theme through combat, crisis and service. So I want to bring in our first two guests to help, as I said, frame the discussion today. We're going to dig in to learn what this is all about and sort of the “why” behind it. Cadet Jaime Snyder, 2026 NCLS director. Cadet Snyder, you've helped lead the organizing of the National Character and Leadership Symposium — 33rd year for this, as you know, and part of that work, you've trained cadets and permanent party. I'm going to ask you to explain permanent party, all of which helps strengthen your own public speaking and leadership communication skills. You want to kind of expound on that a bit? C1C Jaime Snyder 2:20 Yes, sir. So a part of my role being in NCLS is to, one, provide the guidance, the support and resources on the cadet side to succeed. But what really makes NCLS special is that we integrate permanent party with cadets. So oftentimes me, in supporting and training permanent party, is giving them cadet perspective, because while they're over here and the Center for Character and Leadership Development, we're over there in the Cadet Wing, and I can be the mediator between both parties. Ted Robertson 2:46 Let's talk a little bit about permanent party. What does that term mean? Who does that describe? C1C Jaime Snyder 2:52 Oh yes. Permanent party describes the civilian and military faculty that works in the Center for Character and Leadership Development that assists with the execution of NCLS — the National Character and Leadership Symposium. Ted Robertson 3:05 How big is the team behind this event every year? C1C Jaime Snyder 3:08 It's kind of complex where we'll get search cadets. We'll get a large number of volunteers, approximately around 300 from the Cadet Wing. Internal staff consists of 50 cadets who work it throughout the entire year, and around 50 staff members who are permanent party who work in the Center for Character and Leadership Development. Ted Robertson 3:29 I want to bring in next Lt. Col. Mark George, who is the experiential and training division chief and NCLS program director, the very fortunate man that gets to work for some incredibly talented cadets. Col. Mark George 3:43 That is absolutely true. Thanks to for having us on. Cadet Snyder has done an outstanding job leading this team. I came into this a little bit late. You know, we've had some reorganization here at the Academy, and after some shuffling, I got the honor and the privilege to take over NCLS while the planning was well underway. So my job was to just make sure this train kept rolling, that people had the resources that they needed, the top cover they needed. And as Jamie said, he was training me as a permanent party member to make sure that I had the cadet perspective. And then, you know, we were moving this ball forward as we got to this event. Ted Robertson 4:23 So coming up in the podcast we'll get to the sort of “why” and what's at the core of NCLS. Colonel, let's start with you. What is National Character and Leadership Symposium designed to do for cadets? Col. Mark George 4:38 Sure. The National Character and Leadership Symposium — NCLS — is designed to bring exemplars that embody the core values and the traits that we want cadets to have when they become leaders on Day 1 and inspire them to a lifetime of service. Ted Robertson 4:57 Cadet Snyder? C1C Jaime Snyder 4:59 We definitely see at USAFA, there is a clear correlation with NCLS and character development. One thing we want cadets to get out of NCLS is to further develop leaders of character who are going to join the fight in the Air Force and Space Force, and that's why I see the epitome of NCLS as it's an opportunity to hear people's perspectives as well as learn from it and apply it to their daily lives. Ted Robertson 5:24 Gentlemen, this year's theme focuses on the courage to lead in the profession of arms. Cadet Snyder, we'll start with you. How did that theme come together, and why is it especially relevant for cadets right now? C1C Jaime Snyder 5:40 With our current structure at USAFA, we've had some implement of change. We recognize that the future war conflict is more prevalent than ever, and that it's important for the cadets to understand that we're changing the way we approach training, as well as what we're learning in curriculum. So this NCLS was an incredible opportunity to discuss courage when leading in the profession of arms, but furthermore, courage and crises-tested character. Which is what we're trying to further push along with what we do in training as well as what we teach in leadership. Ted Robertson 6:15 You make good decisions when your character is strong. You make those decisions with integrity when your character is intact and it's strong. Would you agree with that, Colonel? Col. Mark George 6:25 Absolutely. And I think Cadet Snyder hit the nail on the head that we really want the cadets to understand that the environments that they're stepping into are going to require that courage to do hard things. In my day, like we didn't necessarily think about the fight in that way. You know, we were kind of stovepiped in. And these cadets, whatever environment they may be stepping into, the next conflict is going to require a lot, a high demand of them, and their character is their foundation for that. Ted Robertson 6:59 One of the things you can say about this event is that it brings together voices from combat, crisis, athletics, academia and industry. How intentional is that mix, Cadet Snyder, and what do cadets gain from hearing such different perspectives on leadership and character? C1C Jaime Snyder 7:18 I think by hearing different perspectives, you get to see how universal courage is. When we say courage, it's not just one thing, it's also moral, social, spiritual. And by looking at different versions of courage, you can understand that there's different ways to actually apply courage. Understanding that courage is not the absence of fear, also knowing that courage is not simply being a confident individual. That it's more complex than you may define courage, and so you can then apply it that way — by looking at different perspectives. Ted Robertson 7:53 Colonel, I'll address this one to you as well. Col. Mark George 7:56 Sure. Courage — we're talking about courage here, and there's a heavy focus on the combat side with this year's speakers. The thing that sticks out to me is that courage always involves a decision to do the hard thing. And that's what all of our speakers brought this year. They're showing how in different environments, whether it's in a prison cell in Hanoi or up on the Space Station or — there's a hard decision and the right thing is sometimes pretty obvious, but it doesn't mean it's easy. It does not mean it's easy to do. And so courage always involves a decision to do the right thing. Ted Robertson 8:39 Cadet Snyder? C1C Jaime Snyder 8:40 What he said I find to be very true — understanding that courage is not simply doing something physical, but also in a leadership role, especially — we're talking to cadets who are going to soon be commissioned officers. It's important to know that you need to make the right decision on and off the battlefield. Ted Robertson 8:58 So from your perspective as a cadet — and this one is just for you, Cadet Snyder — what does it mean to help shape an event like NCLS while you're still developing as a leader yourself? C1C Jaime Snyder 9:10 What I've seen through NCLS is taking the time to relax. Don't focus on the future and focus where you're at right now, and that's character development. So don't let the pursuit of tomorrow diminish the joy today. We all have this aspiration to graduate, throw our hats in the air, Thunderbirds fly over. But right now it's important to focus on character development as that's going to be important as future officers. Ted Robertson 9:35 That makes 1,000% very clear sense. But I do want to ask you, less than 100 days from the day you toss your hat — you're giving me a big smile right now — talk about how that feels right now for you. C1C Jaime Snyder 9:47 It's incredible, and a part of it is less daunting, because I can say this institution has really prepared me to commission, and so it's more liberating than daunting for me. Ted Robertson 9:58 Col. George, I'm going to direct this one straight to you, and this is an ask of you from the leadership perspective: How do we events Like NCLS fit into the broader effort to intentionally develop leaders of character here at the Academy. Col. Mark George 10:14 So I get the honor of leading the experiential and training division in the Center for Character and Leadership Development. So we're all about creating experiences and those opportunities for cadets to have different types of environments where they'll learn about character. And right now, NCLS is an opportunity to listen to where people's character was tested, how they overcame it. And then we also have different events that we try to put the cadets in where we'll actually test their character. And that could be on the challenge tower, it could be through our character labs where we're having discussions. NCLS is a huge part of that, because the planning cycle is so long. Ted Robertson 10:59 Cadet Snyder? C1C Jaime Snyder 11:00 Yes, sir. One thing I wanted to add on to that is with NCLS, one thing that makes this event the most unique experience that I've had is the fact that we get to engage in meaningful dialog. This isn't a brief. This is an experience for everyone who attends. I've had the opportunity to talk to Col. George's son, who aspires to possibly come to the Air Force Academy. So I don't want to say this is just for cadets, but it's also a promotion tool. And understand that what we do at NCLS is very important. And anyone who wants to attend can come and see what we're doing and how important it is. Col. Mark George 11:33 I want to thank you for that, by the way. He looks up to you, and that meant a lot. Ted Robertson 11:37 That's pretty visionary stuff. That's touching the next generation. That's fantastic. All right, this is for you both. When cadets look back on NCLS years from now, what do you hope they're going to remember feeling or being challenged to do differently? C1C Jaime Snyder 11:56 There is a very strong human component to NCLS, and with that, there's a human experience. Understanding that we're getting speakers and we'll see their bios that they're incredible. They have incredible stories of making the right decision when tensions were high, and getting to hear their stories and understand that they ultimately were no different than we are. Some of them were Air Force Academy graduates. Some graduated from the Naval Academy, West Point, other colleges, but they were young, 20-year-old people like we were as cadets. And so getting to understand where they're coming from, human experience is vital to NCLS, and how do we grow and understand where they're coming from? Ted Robertson 12:38 Col. George? Col. Mark George 12:39 Yeah, I think what I would want the cadets to remember is how these speakers made them feel. You're right, you won't remember every nugget of wisdom that was said. I just had the opportunity to talk with Gen. Scott Miller, and he was an incredible leader. And I feel like everything he was saying was gold. I wish I'd been able to write it down. But he really makes you feel like you understand just how important your role is going to be as a young leader. And when you come away as second lieutenants from this place, you've had incredible opportunities and now you're stepping out in the real world. I would think I want the cadets to remember that like, “Hey, what I do matters, and how I lead is very important to getting this mission done.” Ted Robertson 13:24 Lt. Col. Mark George and C1C Jaime Snyder, officer and cadet in charge of the 33rd NCLS. Congratulations on the event. Well done, and thank you for spending time here with us on the podcast today. Hearing from both the cadet perspective and the senior leadership behind NCLS makes one thing very clear: This symposium is intentionally designed not just to inspire but to prepare future leaders for moments when character will be tested. And that brings me to my first featured guest, a man whose life story embodies what combat and crisis-tested character truly means. Israel “DT” Del Toro, welcome to the podcast. It's an honor to be with you here at the National Character and Leadership Symposium. Senior Master Sgt. (Ret.) Israel Del Toro 14:18 Thank you, Ted. Thanks for having me. Good to see you again. Ted Robertson 14:21 Yes, it's not the first time we've gotten to spend some time together. Senior Master Sgt. Israel Del Toro 14:24 It's always great to talk to people, try and spread the word of the whole spark and the promise of my dad. Ted Robertson 14:30 The spark and the promises are the two things that really stood out to me about that interview — your heart and your soul man, from a very, very early age. Senior Master Sgt. Israel Del Toro 14:39 You know, losing my dad at 12, and then a year and a half later, losing my mom to a drunk driver, and being the oldest, you know, having to now kind of step up to be, like, the parent figure to my younger siblings. It was challenging. Ted Robertson 14:55 Out of all of that, you wound up as a retired — you are currently a retired senior master sergeant. You took responsibility for your siblings, as you say, after you were orphaned as a teenager, and ultimately in the service combat-wounded airmen, and you survived catastrophic injuries against incredible odds, and that did not keep you down. One of the things that you did was you became an Invictus Games gold medalist. You're now a national speaker, and you talk a lot about resilience and purpose. Senior Master Sgt. Israel Del Toro 15:27 Yes, sir. Yeah, Invictus, I won gold in shot put. It was pretty awesome. You know, everyone was just going nuts. Ted Robertson 15:37 You kind of make me feel like that was a soul-feeding, motivating time for you. Senior Master Sgt. Israel Del Toro 15:42 It was. At that time, I was probably one of the senior guys, kind of. Obviously, I was one of the senior guys, wounded guys on the team, and so a lot of people looked up to me. And sometimes I wish — people would say, “Man, it's great. You're such trailblazer.” You're sometimes like, “Man, I just want to be one of the guys. I just, I just want to be No. 10.” You know, everything's all done, and no one's focusing everything on me. But it's a burden that I'm willing to carry on to try and continue to help people. Ted Robertson 16:19 I want to linger here in your background a bit, because it's more than just impressive. I think impressive is pretty trite to describe what your background is. Let's start with before the Air Force and before combat, and just how your life demanded responsibility at such a young age. And what I want to ask is, how did stepping up for your family shape the leader that you became? Senior Master Sgt. Israel Del Toro 16:40 Well, I contribute that totally to my dad. I truly do. My dad was there. My dad, you know, I went everywhere with my dad. My dad — you know, he came from Mexico to this country, and he gave up a lot. You know, my family in Mexico is very wealthy, their ranchers and all that. He came here with nothing. And he always used to tell me, he's like, “Don't ever be envious of someone that's successful. Learn from them. Ask them questions.” He also used to tell me, “If you don't succeed, it's no one else's fault by yourself. Don't blame where you came from, where you grew up from, the situation. It is only your fault.” So my dad always had told me these little lessons and obviously the last lesson he gave me the night before he passed: Always take care of your family. And that just stayed with me, that kind of continued to shape me all throughout my life, all through my journey, at a young age to teenager to young adult to the military and to now, to this day, that really guided me to who I am. Now, it's like, I always hear people say, “Oh, man, I don't know if I can do it.” I was like, “Yeah, you can. You Just never know. You weren't ever put in that situation” I always believe — you always hear the fight or flight. “What are you gonna do?” I just fight, and I continue to fight. I just don't see the flight in me. And, you know, being the promise of take care of your family. Yes, I tell people, that originated with my family — my brothers and sisters. But throughout time it has evolved to now anyone I see that's having a hard time that needs maybe to hear a story or read a book or hear a journey to help them find that spark, because I see them now as my family. I see that as my family, as my mission now. Ted Robertson 18:50 Let's stay with spark for a minute. It's just one of my favorite things that you've ever talked about. You're down, you've been badly burned, you're worried about whether you're going to survive, and a medic is helping you out, and he does something for you. He says something to you. Senior Master Sgt. Israel Del Toro 19:07 Yeah, you know, the medic — I always like to say, you know, yes, I'm Air Force. Those guys were Army, and we bust each other's chops. But, we're all brothers and sisters, and we're down range, you know? We take care of each other, we tell stories, we talk about our family. So these guys knew what had happened in my past with my family. So when I'm, you know, laying there, after I coordinate getting air, and I started the adrenaline going down, I started getting scared. I was having a hard time breathing, and I just wanted to lay down and sleep. The medic came and reminded me, “DT, remember what you promised your son, that you'll never let him grow without his dad. Fight for your son. You got to fight for your son.” And he's just making me yell it. You use anything you can to keep your guy motivated, to help that spark go, keep going. And that's what he did. He found that spark to keep me going, to keep me fighting until that medevac came and to get me on that helicopter, to the FOB, to the hospital, and then to eventually San Antonio. Ted Robertson 20:24 After that injury, that's when the fight shifted. You had to get off the battlefield. You had to get that out of your head. You had to start battling for your recovery. So what did courage look like when progress seemed like it was slow and at one point nothing was guaranteed? Israel Del Toro 20:46 Yeah, it, you know, when he had a shift from now being on the battlefield to now a different kind of battle and your recovery, your way of life — it's difficult because you have people telling you this is what your life's going to be. You know, being told that you're never going to walk again. You got to be in a hospital for another year and a half, respirator for the rest of your life and your military career is pretty much over. You know, I like to say there's two choices again: Who you're going to be? Are you going to take the easy path, which is, I'm going to sit in a chair, accept what they say, hate life, you know, curse the world. Are you going to take the hard path where I want to fight? I'm going to show you I can do this. I'm going to prove that I still have value, and I want to come out of this ahead and show not only my son but the rest of the world. You stay positive, you find that spark, you will come out ahead. Ted Robertson 21:48 All right, last question on your background, because we're going to roll all this into why you're here and what messages you want to share with the cadets and the attendees that are here. You did something I don't think most human beings would even think about after that ordeal that you had been through all those years, everything. You reenlisted, and it wasn't just a medical milestone. It wasn't because you could, it was a conscious decision. So what internal commitment had to come first for you to make that decision. Israel Del Toro 22:22 You know, I guess it was, for me it was I loved my job. I knew I could teach, I could be prepare these next guys to [be] the next generation operators. Ted Robertson 22:38 You've never stopped being committed. You've never stopped. So it brings you to NCLS. This is the 33rd year for NCLS, and when you speak to cadets here, what message do you want them to take away with them? Senior Master Sgt. Israel Del Toro 22:53 I guess my message more is about that when you're in the military, no matter whatever happens to you, you still have a role to play. Even when I got hurt, did I miss being with my teammates? Yes, but now refocusing, OK, I'm here in this hospital, and I see all these wounded guys here as I guess I'm wounded also, but in my head is like I was still NCO in the Air Force. I still have a job to do. Yes, I'm hurt, I'm wounded, but the job of a leader is, no matter where you're at, is you try and take care of your troops. You try and make things better for them, even if you never see any of the benefits — that is your role. And so that's kind of what I want to leave with these guys that, you know, you're going to always have challenges throughout your career, but you've always got to remember it's not about you, it's about the guys under you to take care of you. You know, I had a group of cadets yesterday and they were just asking me about leadership. So you know what? The best way to be a great leader is to earn the respect of yourtroops. If you demand it, you're not a leader, but when you earned the respect and they'll die for you, that is the greatest feeling. You know, I gave an example of one of the best moments I had after my injury, is after I got hurt, they sent my replacement, and he comes in and obviously introduce him to the scout team, to the Army company, individuals in leadership, and then the SF team, and all these guys I'm supporting. And the guy comes in like, “Hey, I'm here to replace DT.” And all of them, “You can't replace DT.” And I told that was the best moment that that's the best moment of respect, because I had Army guys saying, “He's our guy.” And that's the thing I told them, it's like, when you get to that moment when your guys say, “Nah, he's our guy,” I was like, “He can't replace him.” That is where you've truly earned the respect of your troops. Ted Robertson 25:21 Israel, the only word that I can pull out of myself right now for your journey to describe it as “remarkable,” and you continue to give of yourself, and that's a wonderful thing. Your opportunity for a couple of final thoughts here, before we close out. Senior Master Sgt. Israel Del Toro 25:38 Final thoughts, man, putting me on the spot, aren't you. I guess my final thoughts would be, you can't do it on your own. I'm not here right now, because I did it my own. I did it. I'm never gonna say that I did. I had friends, I had family, I had my wife that were by my side all throughout my journey to medical individuals. And I had those dark times, and I'm going down that spot, that rabbit hole, they were there to pull me out of it. So I think it's like, you know, don't try and do it on your own. We all need help. You know, the goal is, don't be prideful. There's a reason pride is one of the seven deadly sins. But, you know, ask for help, ask for advice. It's not going to hurt you. If anything, it will make you stronger and better. That's parting thoughts for the individuals listening to this. Ted Robertson 26:53 Perfect. Israel “DT” Del Toro, what a privilege to sit with you again. Want to say thank you from all of us for your service and continuing to lead by the example, which is a very rich and broad and deep example. Your story reminds us, and should remind us, that courage doesn't end with just survival. It always continues in service to others. Israel, thank you for being here. Senior Master Sgt. Israel Del Toro 27:18 Thanks, Ted. I appreciate it. Thanks for having me again. Ted Robertson 27:21 Israel's story reminds us that crisis and moral injury don't always arrive on a schedule, and that leaders are often expected to navigate those moments without ever having been taught how. That's where our next conversation takes us: into the intentional work of preparing leaders before crisis arrives. Maj. Tara Holmes, welcome to the podcast. It's great to have you with us as part of the National Character and Leadership Symposium. Maj. Tara Holmes 27:46 Thanks for having me; glad to be here. Ted Robertson 27:48 You are currently deputy chief of staff here at Headquarters USAFA. You are formerly chief of cadet development for CCLD, the Center for Character and Leadership development. By way of background, you flew. Maj. Tara Holmes 28:01 So I am a B-52 electronic warfare officer by trade, and then moved over into white jets. So instructed in the in the T-1 and I've kind of been in education and training for, I'd say, since about 2017. Ted Robertson 28:19 You also hold a Doctorate in Business and Management, and you are an AETC master instructor. I will let you explain AETC. Maj. Tara Holmes 28:27 Air Education Training Command, that's one of the that's our majcom that's responsible for education and training, and they have a pathway to become a master instructor. So I finished the qualifications for that while I was in white jets and working over at Squadron Officer School. Ted Robertson 28:46 So let's talk about your work with Task Force Hope. We'll talk about what Task Force Hope is, but you are and have been a developer and facilitator of Task Force Hope, which is a crisis and moral injury leadership workshop. Maj. Tara Holmes 29:01 Task Force Hope is about providing immediately useful tools to our workshop participants to prepare them to lead through crisis, whether that is no-kidding combat related, or whether that's crisis on the home front, going through stuff in life that's really hard. We work through a series of key concepts and exercises, through storytelling and participant engagement that hopefully provides our participants some self-awareness and some tools to recover as it deals with their relationships. Ted Robertson 29:39 We talked about this. There's a lot of nuance in what you're teaching these people. There's discernment in it. Who should you talk to, who you should trust with information that you want to share? Because ultimately, some of this becomes a pressure release valve, right? Maj. Tara Holmes 29:52 Yeah, so one of the key concepts that we talk about is worthiness, right? I think often people feel pressure to not share what they're going through because they don't think their problems are worthy of attention, whether theirs or someone else's. That's one thing that we spend a lot of time on. And like you said, you know, who to who to share with, and at what level, some people are more free with sharing than others, and that's OK. So we work through some frameworks that help illustrate how people can kind of work through those levels, or gain some self-awareness and some clarity around where they fall. Something that is a, you know, deep seated secret for you, maybe something that somebody else is willing to openly share, they just don't see it as that big of a deal. So it's definitely about self-awareness and learning some tools to help relieve some of the pressure and drain on our batteries, as it were, that comes from holding these things in. Ted Robertson 30:52 People who are attending the workshop are going to learn some things that they may not realize are draining their batteries. You're teaching them to discern what those are, and to be careful to try to avoid those. It sounds like an example to me of things that we don't realize we do, that drains us, right, instead of energizes us. Maj. Tara Holmes 31:10 So we use the kind of metaphor of a smartphone, right? So there are things that drain us, that are big, that we're taking a lot of energy to conceal the hard things that we're dealing with in our life. But then there's, like, the pesky background apps, there's the things that are always running in the background of our lives that drain our energy without us really even noticing it. You know, so for me as an officer, but also as a mom and a spouse, some of the things that are always draining my batteries are my to-do list, the laundry app, maybe social media apps. Sometimes I've probably spend way too much time reading the news these days. That's kind of always on for me. We have these big things that are draining our batteries, but then we have these like small things that are constantly going on, right? So Task Force Hope is about recognizing what those things are for us and then making a commitment to ourselves to make this space and time to recover. Ted Robertson 32:09 So that brings us to a really unique place. You kind of function at the intersection of character, leadership and development pretty much every day. So how do you define character when you're responsible for shaping it across an entire Cadet Wing. Maj. Tara Holmes 32:24 To me, character is the essence of who they are. It is how you show up day after day. It's the habits that you have. That's why, when you do something out of character, people are able to say that. You know, we talk about building character strengths as building blocks towards certain virtues. And virtues is really excellence of character. So it's easy to talk about how to be an excellent athlete, or how to be an excellent academic, right? And that's one of our core values, is being excellent. Well, how do you have excellent character? It's really about leveraging your character strengths in a way that can lead you to be more virtuous, and that's the goal. Ted Robertson 33:05 You've served, both operationally and as an instructor. Tell me how those things shape the way you think about preparing leaders not just to perform but to endure. Maj. Tara Holmes 33:19 What comes to mind is the importance of training and building those habits. We're, you know, in the previous question, we talked about it in terms of character. You know, you can, you can use any kind of training. It's about building readiness, right? And being able to build those habits so that when you are faced with a challenge, you have a way to work through the challenge, right? That really came out for me, both operationally and as an instructor. So operationally, you rely on your training to get your job done, and then as an instructor, you're helping others build those habits so that one day when your students are faced with challenges, they can rely on their training as well. Ted Robertson 34:01 We've talked a bit about your experiences and how they shape the way you think about preparing leaders, not just to perform but to endure. And now let's bring it right down to the direct connection between Task Force Hope and why you are here talking about this program to attendees at NCLS. When we talk about Task Force Hope, it's a program that is really designed to prepare leaders to navigate crisis and recover from both emotional and moral injury. What can you tell me about a gap that a workshop like this fills, that traditional leadership education sometimes or often misses? Maj. Tara Holmes 34:38 Task Force Hope is preventative in nature. It's training to prevent people from letting their burdens get the best of them so that they can show up. They have the tools to show up fully charged when stuff hits the van. And not only that they do that for themselves, but then they can help their teammates or their subordinates also get there. It's self-awareness, because we all perform self-care differently, and what you need to recharge your batteries is different from the way that I would do it. So it's being intentional and having some tools to be able to identify what works for you and then how to make space in your life, and building that commitment to yourself, to make that space so that the next time that you face a crisis, you're not facing it at 10%, you're full up, you're ready to go. So it's that sustained self-care, if that's what you want to call it. And it's important to say that you know, in a 75-minute session, we're really doing our best to provide exposure to key concepts and these tools. What we hope is that people walk out with the start of something. It's not it's not the end of their work to be done. Ted Robertson 35:54 How often do you hear the question, “Why didn't I hear this earlier in my career?” Maj. Tara Holmes 36:00 Every workshop. Last year, after the workshop, we had a 1970-something graduate say that exact thing. For me personally, I had four people say something, you know, “Hey, I was a cadet here in '90-something, '80-something, 2000-something. And, you know, I really wish that I would have had this earlier.” So that's what we're trying to do. We're trying to bring it as early as we can. Ted Robertson 36:26 OK, so our last question of our visit, if cadets take just one lesson from Task Force Hope and NCLs this year, what is your hope for that lesson to be? Maj. Tara Holmes 36:39 My hope is that they're worth it. No problem is too big or too small to be dealt with, and like we talked about earlier, I think often people keep things to themselves because they feel like they shouldn't bother others, or there's their supervisors or their teammates with what's going on in their lives. And that's a drain. Like, that's a drain on the system. It eats up your energy, right? But our cadets are worth it. Whatever they're dealing with, big or small, is worthy of being addressed. I hope that's the takeaway, and that we all deal with things, right? We don't always know what other people are dealing with. Ted Robertson 37:22 Maj. Holmes. Thank you for the work you're doing to prepare future leaders, not just to lead in moments of clarity, but to stand firm in moments of crisis. We appreciate you being here. Maj. Tara Holmes 37:32 Thanks, Ted. Ted Robertson 37:33 That focus on preservation, resilience and moral courage brings us to our next conversation, one shaped by combat, captivity and a life of service under the most demanding conditions. Coming up next, my conversation with Maj. Gen. (Ret.) Edward Mechenbier. Gen. Mechenbier, welcome to the podcast. It is a huge honor having you here, sir. Maj. Gen. Edward Mechenbier 37:56 I hope you feel that way in a half hour so well, Ted Robertson 37:59 Well, the conversation does promise to be interesting, because your life is… interesting. That was a pregnant pause, sir. Maj. Gen. Edward Mechenbier 38:07 Yeah, I've enjoyed it. It's different. Ted Robertson 38:11 Just to sort of frame things, you retired as a major general, and what year was that, sir, Maj. Gen. Edward Mechenbier 38:15 2004 Ted Robertson 38:16 And you were USAFA Class of '64. You're a Vietnam-era pilot, having flown F-4s, you were shot down on your 113th combat mission, but that was you also your 80th over North Vietnam. OK, prisoner of war. Then for almost those entire six years following that, being shot down. You come with 3,600 flying hours across lots of different aircraft. Maj. Gen. Edward Mechenbier 38:42 I was privileged fly either for primary capability or for familiarization with 43 different airplanes. Ted Robertson 38:49 And now you describe yourself as a lifelong advocate for veterans and public service. Maj. Gen. Edward Mechenbier 38:56 Well, yeah, I mean, I go to a couple prisons in Ohio, and “work with” is probably overstating my role. Veterans who are incarcerated for long periods of time. But my role is just to go there, spend some time, shoot the breeze with them, no agenda, no desired learning objective and let them know that somebody outside knows that they're there. Ted Robertson 39:19 What I want to do is spend some time in your background. All right, I want to start with combat and captivity and how that tests leadership in its most extreme forms. And this is in course in keeping with the theme of NCLS here, what did character mean to you when circumstances were entirely beyond your control? Maj. Gen. Edward Mechenbier 39:38 The Vietnamese kept us in small groups of one and two or three guys. I mean, we never really until near the end and later on when we got a little organization. But it got very down, very personal, when at one time, I was in a cell with four guys, three Class of 1964 Air Force Academy graduates and one poor Oklahoma State University graduate, and amongst the four of us, we had a senior ranking officer. And of course, you got the same rank, you go alphabetical. And so we made Ron Bliss the senior ranking officer in our room. We had a communication system. We had guidelines that, you know, which were basically consistent with the code of conduct. You know, name, rank, serial number, date of birth, don't answer further questions. Keep faith with your fellow positions. That was the key. Keep faith. Never do anything that you'd be embarrassed to tell somebody you did. Ted Robertson 40:34 What you're explaining is how different leadership looks, and even how you describe it, how different it is from command. So now it comes down to trust and accountability and courage, and how do those show up in those conditions? Maj. Gen. Edward Mechenbier 40:51 It was really a matter of, we always knew we were still in the fight. That was one thing that was with us, and so you just kind of conducted yourself with, OK, I'm not going to let myself be used. Now, we also knew that the more you resisted pushed back, the less likely they were to make you go meet an antiwar delegation or write a confession or do something else like that. So they tend to pick on, if you will, the low-hanging fruit or the easier guy to get to. So we always wanted to set the bar just a little bit out of their reach. Ted Robertson 41:25 All right, having gone through all of that, it really can change people quite profoundly. So when you look back at it, what leadership lessons stayed with you long after you got out of captivity? Maj. Gen. Edward Mechenbier 41:39 In the movie Return of Honor. Capt. Mike McGrath, Navy guy, describes the guys in their ability to resist torture and do things. And that's what you learn. Everybody's got a breaking point. If mine's here and somebody else's is there, that doesn't make me better or worse than them. So you learn to appreciate the talents and the weaknesses. If you know the foibles, the cracks in everybody around you and not to exploit them, but to understand them, and then to be the kind of leader that that they need. Ted Robertson 42:12 Sir, one of the recurring themes when you're discussing leadership with leaders right is knowing something about each of your people so that you can relate to them in a way that that works for them and motivates them. Maj. Gen. Edward Mechenbier 42:23 Yeah. Mark Welch, who's also a graduate and he is a chief of staff of the Air Force, always had a saying: “If you don't know what's going on, it's because you didn't ask.” Ted Robertson 42:32 Now we're going to roll all that into your long journey between captivity and your visit here to NCLS this year. When you're speaking to the cadets at this year's event, what's your main hope? What do you hope they understand about courage before they even ever face combat? Maj. Gen. Edward Mechenbier 42:54 Well, courage is a reaction to a clear and present threat. Nobody knows how they're gonna — know he's gonna say, OK, I'm gonna go to Vietnam and I want to get shot down, and when the Vietnamese capture me, I'm going to give them a middle finger and I'm going to be the meanest bad ass and hardest-to-break prisoner. Yeah, it's how you respond to the to the immediate perception of bodily harm or being used or something else like that. So courage is, yeah, it just happens. It's not something that you can put in a package and say, “OK, I've got courage.” It's how you respond to the situation, because you might respond quite differently than what you think. Ted Robertson 43:35 And I have to say, you presented your story and you delivered your message in kind of a unique way. You drew from some contemporary references, specifically three clips from a movie that you like, that I was curious. How did you sum up your entire life in three movie clips from Madagascar? How did you do that? Maj. Gen. Edward Mechenbier 43:57 Well, the three movie clips — when I watched the movie, I was looking at it, I have got two favorite movies. Madagascar is one, and the other is a Kelsey Grammer movie, Down Periscope. I mean, I think that is a perfect study in in leadership. But in the movie Madagascar, the premise was penguins can't fly, but yet it opens up with them applying resource, innovation imagination, and they eventually get this airplane to fly. OK, great. Success. Well, like everything else in life, things go wrong, and you got to have, No. 1, a backup plan, an exit ramp or a control mechanism for the disaster that's pending. So that's the second movie clip we saw. And then the third one was towards the end of the movie, when the crash landing has happened and the skipper asks for an accounting, and he's told that all passengers are accounted for, except two. And he says, that's the number I can live with. And the message there is, you go through life — you're going to have successes, but you're going to have failures, and failure has a cost, and it's not always pleasant, but that's OK, because that's life. Ted Robertson 45:15 How do you explain how leaders can prepare themselves morally and mentally for moments they can't predict or control. Maj. Gen. Edward Mechenbier 45:25 Watch movies like Madagascar and Down Periscope. You know, there's a breadth of unintentional, if you will, guidance on how to be a leader, if you know where to look or if you're looking for it. I mean, that's part of the whole progress program at the Academy. Nobody's going to say, OK, here's a scenario, lead these resources to a proper conclusion. It's kind of like, OK, here's the situation. What do we do? What can we do? What can't we do? It's like, in my presentation, I talk about being able to run across a pasture in nine seconds, in 10 seconds, but if the bull can do it, you're in trouble. So you got to realign your thinking, you got to realign your goals and you got to realign the application of resources. So that's the leadership part, right there. It's a realization of what you can and what you can't do. It's a realization of what you, your people, your resources, can and can't do. It's a realization of what the technology you have at your disposal to do your mission can and can't do. So it's all about workarounds and being flexible. And then the other thing is, we live in a world that just seems to be everything's got a prescription and a protocol on exactly how to do everything. Doesn't work that way. You got to be able to go left and right. You got to be able to be a little imaginative. Ted Robertson 46:42 What parting thought did you leave the cadets with? Maj. Gen. Edward Mechenbier 46:45 That failure is part of life. It's not death. And I'm part of an organization called American 300 — we go around and talk to young enlisted people and all the services to get them to understand that failure is a learning opportunity. It's not a dagger in the heart, and don't be afraid or ashamed to try, because if you don't, you'll never know what your true potential is. So with the cadets, we close with that last part from the movie Madagascar that basically said, OK, success comes with a price. Be aware and accept it. Ted Robertson 47:23 All right, we've got to close it out here, but recap, if you would one more time that message that you want cadets to leave here with from having heard you speak. Maj. Gen. Edward Mechenbier 47:32 You are now a living, breathing, viable, productive part of our United States Air Force. You bring talents that are unique. Apply them, but understand that they're all very transitory, and you have part of a larger community. If you stick with a community rather than the “I did,” “I want,” I have,” you'll go a long way. Ted Robertson 47:54 All right, and stepping outside of that very briefly for your final thoughts, what would you like to leave listeners with today. Maj. Gen. Edward Mechenbier 48:01 Be proud of the young men and women who are in our military now, not just those at the Air Force Academy. You know, our whole military structure has changed over the years. You know, it's a dynamic world. You got to be flexible and embrace change. We're so reluctant to change. Change is fine, except when you try to change me, is the old saying, but we all have to change. We have to be part of the world in which we live. Ted Robertson 48:26 Gen. Mechenbier, I want to thank you from all of us for being here sharing those leadership lessons of yours and a lifetime of service that will continue to shape others — future leaders — for a very, very long time to come. We appreciate you very much. Maj. Gen. Edward Mechenbier 48:43 Thank you much. Ted Robertson 48:44 Our final conversation brings us to leadership at the strategic level, where decisions affect institutions, alliances and the nation itself. Capt. Charles Plumb, welcome to the podcast today, sir. Capt. J. Charles Plumb 48:56 Thanks, Ted. Appreciate being here. Ted Robertson 48:59 It is a privilege to have you. You retired as a Navy captain in 1991 and you have not slowed down, not one inch since. We're going to talk a little bit about the work that you're doing in some very interesting spaces. And what informs all of that. Naval Academy, Class of '64. Capt. J. Charles Plumb 49:15 Yep, the Great Class of '64. Ted Robertson 49:17 The great —that's how you express class pride? Capt. J. Charles Plumb 49:20 Everybody knows the Great Class of '64. Ted Robertson 49:23 So you are an Annapolis man. Capt. J. Charles Plumb 49:25 I am, in fact. Ted Robertson 49:26 No doubt. And a pilot. You flew F-4 Phantoms, and you are a Vietnam-era pilot. You spent most of your time over North Vietnam. Sometimes you got sent to South Vietnam, depending on what was going on. But you said that you have flown 74 combat missions. Capt. J. Charles Plumb 49:45 Actually 74 and a half, Ted. I have one more takeoff and I have landings. Ted Robertson 49:50 We should remember that, because it's a very important part of your life we haven't talked about yet. Since you got out of captivity, and then you retired a few years later, you became a published author and a speaker, and as such, you have been to every state, several countries, 5,000 presentations you've delivered in the leadership and character development space. Is there any reason you should not be here at NCLS? Capt. J. Charles Plumb 50:24 Well, I appreciate that. You know, this is a great symposium, and I'm really proud to contribute to it. Ted Robertson 50:32 Captain, you are a former POW. Capt. J. Charles Plumb 50:36 Yes, I was shot down on my 75th mission and captured, tortured and spent the next 2,103 days in communist prison camps. Ted Robertson 50:49 You said you got moved around a lot. Capt. J. Charles Plumb 50:52 We did. I was in six different camps, and some of those camps more than once. We never really understood why. We kind of suspected that they wanted to try to deny any fraternization with their guards, and they wanted to keep us on our toes, because they recognized that being military guys, we were going to have leadership, and we were going to have organization and community and we were going to organize, to fight them, and they didn't want that. So they moved us around and kind of shuffled us up, which didn't work. We always had a military organization in every camp that I ever went to. Ted Robertson 51:31 You found ways to support each other. You found ways to have a leadership structure, even in captivity. Capt. J. Charles Plumb 51:39 We were all fighter pilots or air crews and most of us were we, you know, we had 10 Air Force Academy grads from '64 in five Naval Academy grads from '64 and so we had in a lot of other academy grads. I don't remember how many, but probably 70 total academy grads. And so, you know, we were, we were dedicated. We were lifers. We were, you know, we were very focused guys, which helped out a lot that we knew a lot about military leadership. Ted Robertson 52:11 You grew up in the Midwest, and you married a Midwestern girl. Capt. J. Charles Plumb 52:15 I did, my high school sweetheart the day after I graduated from Annapolis, we got married in the chapel, and my buddies were holding up their swords as we came out of the chapel. So it was a beautiful day. Ted Robertson 52:27 Let's go back to how you found your way to the Naval Academy. Capt. J. Charles Plumb 52:32 I was a farm kid from Kansas. Never seen the ocean, never been out of the four states of Kansas, Nebraska, Iowa, Missouri. Never been in an airplane, and I needed an education. Found that the Naval Academy offered me an education. Ted Robertson 52:50 Outside of Air Force Academy circles, you probably already know that we think of, you know, salty sea dog sailors when we think of people going in the Navy, but you chose aviation. Capt. J. Charles Plumb 53:02 I did. As a kid, I would see these Piper Cubs fly over and I was fascinated by flight, and wondered if I'd ever be able to ride in an airplane. That was my thought when I was a kid. I didn't have any hopes of ever being a pilot, you know, let alone a fighter pilot. That was, I was out of the realm. Nobody, as I grew up, ever told me that I could do that, or I should do that, or, you know, it would be a hope of mine to ever pilot an airplane. But I went to the Naval Academy and found out that was one of the options, and I took advantage of that option. Ted Robertson 53:43 Yeah, and it led you, of course, to over North Vietnam, and the rest is that part of your history Capt. J. Charles Plumb 53:51 Launched on the aircraft carrier Kitty Hawk on my wife's birthday, the 5th of November, wave goodbye to her, and promised her I'd be back in eight months. I didn't make it. Ted Robertson 54:04 Hard. Very hard story to hear. Let's talk about all of that informing your presentation now, again, 5,000 of these delivered in the leadership and character development space, but you talk a lot about, in your presentation — and you keynoted here at NCLS — the mental game side of this, the integrity, the choices that you have to make, and character that sort of frames all of that. Capt. J. Charles Plumb 54:38 My message to the cadets, and really to most of my audiences, is around challenge and adversity. And I tell the cadets that they work awfully hard trying to get a degree. They study, they go to computers, they read books all to get a degree. And what I point out to them is that more important than the degree that they will get from the Air Force Academy is a character that they build while they are here. That the integrity first, you know, is part of their motto. And if, in fact, they can learn and live that integrity, if they can learn and live the commitment that they have, if they can learn in and live these kind of ethereal things, the things that you can't measure, things you can't define, the things that, you know, that crop up in your in your mind, in the back of your mind, are more important than the lessons they learn from a computer. And so that's kind of my message. Ted Robertson 55:49 You know, we're in a leadership laboratory here. The art and the science is character development. And you're talking about a kind of character that leads people to make good decisions and make those decisions with integrity in mind. How did that play into your captivity and getting you through that? Capt. J. Charles Plumb 56:09 You know, of course, I studied leadership at the Naval Academy, and I think that my period of experience more than teaching me anything, it validated what I had learned. And the whole idea — and I love the fact that this is called, you know, the Character and Leadership Symposium, because lots of times you see leadership without character, that's a negative kind of leadership. And if a leader does not have character, he doesn't last very long, and he's not very effective. And so if you can keep your character up front, the leadership can follow easily. And that's pretty much what we had in the prison camps. Several of the qualities of leadership that I promote are the things that almost came natural in a prison camp. First of all, we had to find a focus, a reason. We had to find, you know — and that was developed by our leadership in the prison camp. Return with honor — that was our motto, return with honor. And we all rallied around that. Ted Robertson 57:22 So all of that said, you're standing here in front of a really big group of people as a keynote speaker, lot of cadets, mostly cadets, yeah. Capt. J. Charles Plumb 57:31 Now there were cadets. I'm speaking on a panel with Ed Mechenbier, my good buddy, and we're on a panel with mostly cadets. The first presentation, the keynote was by invitation only. So there were a number of civilians in the audience, number of cadets. There were Naval Academy midshipmen in my audience today. And we had ROTC people, and, you know, from all over the country. So it was quite a wide audience. Ted Robertson 58:04 Quite a wide audience. And so if we were just focusing on what you leave with cadets, what do you want them to take away from their experience today? Capt. J. Charles Plumb 58:15 I hope they understand my message, that more important than the degree that they graduate with, is the character that they graduate with, and the importance of the integrity that that they learned here, because that was vital in the prison camp, is integrity. We had to have each other's back, and when we when we finally were released, we refused to be released until all the sick, injured and enlisted men had gone home, and it was a question of integrity, is a question that this is the right thing to do. It's not the easy thing to do. Largely, the integrity thing to do is not the easiest thing to do, and that's what I wanted to leave with the cadets. In addition, I want them to know that regardless of what situation they're in, they still have a choice, and their choice is the way they respond to the surrounding adversity situation that they're in. Ted Robertson 59:21 An Annapolis grad of '64, Midwest kid from Kansas who makes it into the cockpit, and like you said, 74 and a half flights, then some time in captivity, then to a published author with thousands of presentations all over the country, and some in in other countries. What final thoughts would you like to leave today, sir? Capt. J. Charles Plumb 59:47 Well, you know, I think I've already told you, you know, you're a great interviewer, Ted, and I appreciate your questions. I think, finally, this whole idea of self-determination and I think that we all, and not just the cadets, but graduates and families and business people, families. You know that we all have choices, and sometimes when we deny the choice and give up that ability to make our life better for ourselves. And you know, we do it sometimes even when we're not even thinking about it. It's just automatic to blame somebody else for the problem, and in doing so, we give away that choice. Ted Robertson 1:00:34 Don't give away the choice. Yeah, build that character and stick by your integrity all the time. Capt. J. Charles Plumb, what a privilege it is to meet you, sir. Glad that you're here at NCLs and keynoting like you are, and I do hope that our paths cross again. Capt. J. Charles Plumb 1:00:52 Ted, thank you very much. I appreciate your willingness to tell my story. Thanks for that. Ted Robertson 1:00:57 You're welcome, sir. Thank you. Ted Robertson Close As we've heard throughout these conversations, courage isn't a single moment. It's a lifelong practice, from cadets just beginning their journey to leaders shaped by combat and crisis to senior commanders responsible for forces and futures. Character is tested when certainty disappears and it's revealed by how we choose to lead. That's the challenge of the National Character and Leadership Symposium, and it's a challenge that extends far beyond these walls. I'm Ted Robertson, thank you for joining me for our Long Blue Line Podcast Network coverage of the 33rd National Character and Leadership Symposium. This podcast was recorded on Saturday, Feb. 21, 2026. The Long Blue Line Podcast Network is presented by the U.S. Air Force Academy Association & Foundation
Grains mostly higher last week; uncertainty abounds with Iranian war; weather improving in time for growing season; world FOB update.
The Joint Readiness Training Center is pleased to present the one-hundredth-and-thirty-second episode to air on ‘The Crucible - The JRTC Experience.' Hosted by MAJ Marc Howle, the Brigade Senior Engineer / Protection Observer-Coach-Trainer, and MAJ David Pfaltzgraff, BDE XO OCT (formerly the BDE S-3 Operations OCT), from Brigade Command & Control (BDE HQ) on behalf of the Commander of Ops Group (COG). Today's guests are JRTC's very own Unit Ministry Team: MAJ(CH) Sean Kitchens, CPT(CH) Byron Denman, SFC Malik Carrigan, and SFC Dannell Bing. This episode focuses on the employment of Unit Ministry Teams (UMTs) in a combat training environment, highlighting both their doctrinal responsibilities and the persistent integration challenges observed at JRTC. A central theme is that UMTs possess two primary capabilities—religious support provision and commander advisement—yet often struggle with full integration into the staff process. The discussion emphasizes that advisement, particularly on morale, ethical climate, and the intangible health of the formation, is one of the chaplain's most critical contributions. However, without deliberate participation in battle rhythm events, shift-change briefs, MDMP touchpoints, and staff synchronization forums, UMTs can lose situational awareness and inadvertently become disconnected from the fight. Leaders note that successful teams deliberately synchronize internally, align with planning decision points, and ensure shared understanding between chaplain and religious affairs specialist to balance ministry presence with staff integration. The episode also explores the evolving role of UMTs in LSCO, particularly in high-casualty, non-linear environments where mass casualty events, temporary interment operations, and distributed maneuver demand proactive planning rather than reactive presence. The panel highlights the paradigm shift from fixed FOB-based ministry during the Global War on Terror to a more mobile, forward, and flexible posture in LSCO. Best practices include “spring-loaded” religious support to reinforce high-threat sectors, pre-assault ministry to shape morale before decisive operations, and deliberate home-station training focused on operational staff proficiency rather than solely garrison requirements. Ultimately, the conversation reinforces that UMT effectiveness depends on integration, operational awareness, and the ability to anticipate where religious support will have the greatest impact across the battlefield. Part of S13 “Hip Pocket Training” series. For additional information and insights from this episode, please check-out our Instagram page @the_jrtc_crucible_podcast Be sure to follow us on social media to keep up with the latest warfighting TTPs learned through the crucible that is the Joint Readiness Training Center. Follow us by going to: https://linktr.ee/jrtc and then selecting your preferred podcast format. Again, we'd like to thank our guests for participating. Don't forget to like, subscribe, and review us wherever you listen or watch your podcasts — and be sure to stay tuned for more in the near future. “The Crucible – The JRTC Experience” is a product of the Joint Readiness Training Center.
Grains firm for the week, led by soybeans; wheat rallied on Black Sea war and weather; South American weather continues to improve; world FOB update.
Negotiated cash fed cattle trade was inactive on light demand in all major cattle feeding regions through Monday afternoon, according to the Agricultural Marketing Service. Last week, FOB live prices were mostly $3 higher in the Southern Plains at mainly $248/cwt., mostly $5 higher in Nebraska at mainly $345 and $3-$4 higher in the [...]
Hi everyone! This week's guest is our Minister of Athletics, Russ Bingham. We talk about an unexpected swimming partner, the life of Joseph, "FOB" and Sabbath rest, and much more. Find Camille on a Sunday morning to be interviewed for AG on the Ground!Our memory work for the week is the 4th commandment. You can jump in the Amazing Race (our Wednesday night program) at any time!Find our past AG on the Go episodes on our website!
Soybeans lead grains higher but corn and wheat struggle to hold gains; weather improving for South America; world FOB summary; S&D tomorrow.
Ephraim Ausch, Chief Logistics Officer at Tactical Logistic Solutions. With years of hands-on experience helping brands navigate the complexities of Amazon FBA and global supply chains, Ephraim has been instrumental in guiding 7-figure sellers to scale with smarter, more reliable shipping and logistics strategies.At Tactical Logistic Solutions, he oversees everything from freight forwarding and customs clearance to warehousing and FBA prep, ensuring sellers not only get their products where they need to be, but also protect their margins and scale with confidence.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges in e-commerce logistics for Amazon sellers scaling from seven to eight figures.Rising costs associated with Amazon's logistics services and AWS.Navigating tariffs and understanding shipping terms (DDP, FOB, EXW).Impact of increased competition from overseas sellers, particularly from China.Strategies for optimizing logistics to maintain profit margins.Importance of understanding Amazon's evolving inbound shipping policies.The role of third-party logistics (3PL) versus Amazon's own logistics services.The significance of brand storytelling in competing against price-focused overseas sellers.Recommendations for diversifying sales channels beyond Amazon.The necessity of consulting with logistics experts to improve supply chain management.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ephraim Ausch, Chief Logistics Officer at Tactical Logistics Solutions. They discuss the evolving challenges Amazon sellers face, including rising logistics costs, tariff complexities, and intense competition from overseas sellers. Ephraim shares actionable strategies for optimizing supply chains, navigating shipping terms, and maintaining profit margins. The conversation also covers the importance of brand building, diversification across marketplaces, and leveraging expert consultants. Practical advice and industry insights make this episode essential listening for e-commerce entrepreneurs aiming to scale and stay competitive.Here are the 3 action items that Josh identified from this episode:Audit Your DDP Strategy for Potential 10-15% Tariff SavingsWork with a customs consultant to analyze if having your manufacturer ship DDP (Delivered Duty Paid) makes sense for your products. Break down your product components (e.g., plastic handle vs. steel blade) on commercial invoices to potentially reduce duty classifications. This only works if your supplier's margins allow for it and they're willing to be the official shipper.Switch from Placement Fees to 5-Way Splits for Better CoverageStop paying Amazon placement fees and instead do 5-way splits into multiple fulfillment centers. This distributes your inventory across 9-12 locations per split, improving delivery speed to customers nationwide and potentially increasing sales by 4-10%. Use a flat-rate freight service to avoid high trucking costs for partial loads.Build a Supply Chain Buffer SystemAlways maintain backup inventory outside of AWD/FBA - whether in your garage, basement, or a 3PL warehouse. This protects you from Amazon delays, lost shipments, or FC transfer bottlenecks. Running out of stock can permanently damage your listing's ranking, so having a contingency plan is essential for protecting your sales velocity.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Global Logistics (AGL)DDP (Delivered Duty Paid)EXW (Ex Works)AWB (Amazon Warehouse and Distribution)FBA (Fulfillment by Amazon)Seller CentralSmart ScoutSeller BoardHelium 10PerplexityTraction by Gino WickmanVistageSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaEphraim Ausch 00:00:00 The main question. You start off right now. Should I use AWS or not? Is the main factor. Question is the cost right? AWS is actually increasing the rates as of January 1st for West Coast. Now obviously that's going to push more people to East Coast where it takes longer to get there, but they'll get congested there and then they'll raise the rate in East Coast. And then they raise the rates across the board. I believe that's their model.MC 00:00:29 Welcome to the Ecomm Breakthrough podcast. Are you ready to unlock the full potential and growth in your business? You've already crossed seven figures in sales, but the challenge is knowing how to take your business...
Negotiated cash fed cattle trade was inactive on light demand in all major cattle feeding regions through Monday afternoon. Last week, FOB live prices were $233/cwt. in Kansas, mostly $233 in Nebraska and mostly $232 in the western Corn Belt. Dressed delivered prices were mostly $365 in Nebraska and $363-$365 in the western Corn [...]
Cattle futures resumed higher Thursday. Toward the close, Live Cattle futures were an average of $1.62 higher. Feeder Cattle futures were an average of $3.76 higher. Negotiated cash fed cattle trade was inactive on light demand in all major cattle feeding regions through Thursday afternoon, according to the Agricultural Marketing Service. Last week, FOB [...]
Coming home was supposed to be the safe part. For the 1st Battalion 17th Infantry, it did not work out that way. They lost 22 soldiers during their 2009 to 2010 Afghanistan deployment, then as many more after returning home. At one funeral, a soldier finally said what many were thinking: "When is someone going to do something about this?" That question pushed former platoon leader Adam Swift to start searching for an answer in the middle of the night, which led him to The Independence Fund and its unit retreat program, Operation Resilience. Scott sits down with Adam and Independence Fund Deputy Chief of Operations Steven Rozina to hear how Operation Resilience brings entire units back together for a long weekend. Flights are covered, the veteran pays nothing, and the schedule blends fun sober events like NASCAR and hockey with long, guided clinical sessions. Units literally map out their deployment, from pre-mob through the worst days downrange and into life back home, finally talking through firefights, IED blasts, and moral injuries they have carried alone for years. Adam shares what it was like to watch brothers he had not seen in 15 years walk out of the hotel elevators, and how The Independence Fund quietly recreated the teepee memorial from their FOB so the unit could honor their fallen around a final-night bonfire. You will also hear exactly how to get your own unit considered for Operation Resilience and why you do not need to be in command to step up and start the process. Timestamps: 00:03:30: The suicide funeral that sparked Operation Resilience and a hard decision to say no more 00:09:30: Adam realizes being home feels more dangerous than Afghanistan after losing 22 more brothers 00:15:15: Inside the marathon clinical session, where the unit spends eight hours walking through their deployment 00:17:45: Elevators open, brothers step out, and a battalion reconnects after 15 years apart 00:49:15: Scott's challenge to listeners to be the one who steps up and brings their unit to Operation Resilience Links & Resources Veteran Suicide & Crisis Line: Dial 988, then press 1 The Independence Fund Website: https://independencefund.org/ Operation Resilience: https://independencefund.org/pages/operation-resiliency Follow The Independence Fund on X: https://twitter.com/indyfund Follow The Independence Fund on Facebook: https://www.facebook.com/TheIndependenceFund/ Follow The Independence Fund on Instagram: https://www.instagram.com/independencefund/ Follow The Independence Fund on LinkedIn: https://www.linkedin.com/company/the-independence-fund/ Follow The Independence Fund on YouTube: https://www.youtube.com/channel/UCUrXtHO1C7HiGNSoOfWlqwg Follow Adam Swift on LinkedIn: https://www.linkedin.com/in/adam-swift-281a688b/ Follow Adam Swift on Facebook: https://www.facebook.com/adam.swift.940 17th Infantry Association: https://www.17thinfantry.org/ Transcript View the transcript for this episode.
In this episode of The Fractional CMO Show, Casey tackles the brutal reality every fractional CMO faces: prospects just don't care about what you're offering. Casey shares a war story about losing a private jet deal the moment he confused "FOB" with "FBO" - instantly revealing himself as an outsider faking expertise. The prospect literally laughed in his face. Most fractional CMOs show up talking about "marketing that isn't working" instead of understanding the CEO whose marriage is crumbling from late nights, or the franchisor terrified about what their FDD will reveal. The truth? You don't know your audience well enough. Experienced executives don't hire generalists claiming to help "B2B SaaS" or "healthcare." Learn the pains. Speak the language. Become a student of one specific industry instead of pretending you can help everyone. Key Topics Covered: -Know your audience deeply: Become fluent in their language and visceral pains, not surface-level problems -The FOB vs FBO lesson: One wrong acronym cost Casey a private jet client - proving he was an outsider faking expertise -Real pains business owners face: Crumbling marriages from late nights, embarrassing FDD reports, losing first-to-market position, burnt out from bad consulting advice -"B2B SaaS" isn't a niche: Go specific enough that you know when companies get funding, what software they use, and speak the insider language -Nobody knows who you are: Stop waiting for inbound - go talk to strangers, build real relationships, announce yourself as the specialist -Business owners spend aggressively: They don't want to save money, they want speed - and they'll pay for the right person -Bridge the awareness gap: Prospects know something's broken but don't know a fractional CMO exists as the solution
Negotiated cash fed cattle trade was moderate on moderate demand in Nebraska and the western Corn Belt through Thursday afternoon, according to the Agricultural Marketing Service. FOB live prices were unevenly steady in both regions at $228/cwt. Dressed delivered prices in Nebraska were $3 higher at mostly $358. Although too few to trend, there [...]
Negotiated cash fed cattle trade was mostly inactive on light to moderate demand in all regions through Friday afternoon, according to the Agricultural Marketing Service. For the week, based on the latest established trade, FOB live prices were $230/cwt., which was $5 higher in Kansas, $5-$10 higher in Nebraska, and $10 higher in the [...]
Wheat and corn higher for the week but soybeans weaker on disappointing Chinese trade progress; USDA to announce farmer aid package today; Supply/Demand tomorrow; world FOB weekly update.
Negotiated cash fed cattle prices continue to lose ground this week. FOB live sales were $8-$9 lower in Nebraska at $209-$212/cwt. Dressed delivered prices were $10-$15 lower at $330. That was on moderate trade and good demand through Tuesday afternoon, according to the Agricultural Marketing Service. Similarly, FOB live prices were $7-$10 lower in [...]
Episode: #394 Hosts: Andy Shiles & Lalo Solorzano Guest: Eric Hargraves Director – Elliott Davis LinkedIn: https://www.linkedin.com/in/eric-hargraves-98a4572/ Firm: Elliott Davis — https://www.linkedin.com/company/elliott-davis-1920/ Published : November 20, 2025 Length: ~34 minutes Presented by: Global Training Center Episode Overview In this in-depth roundtable discussion, Andy and Lalo welcome back Eric Hargraves, a listener favorite and trade policy expert known for breaking down complex issues with clarity. This episode tackles one of the hottest topics in global trade: the future of tariffs, IEEPA, and how the Supreme Court's upcoming decision could reshape U.S. trade policy. Eric shares his early analysis of the recent Supreme Court oral arguments on the use of IEEPA (International Emergency Economic Powers Act) to impose broad, country-wide tariffs—an approach now under scrutiny. Together, they explore whether the U.S. is shifting away from country-of-origin-based tariffs toward sector-based or product-based tariff frameworks, and what that means for importers, exporters, and manufacturers. They also take a historical walk through Section 232 and 301, discuss China's role in the global supply chain, unpack forced labor concerns, and examine how trade policy is being used not just as an economic tool—but a geopolitical one. If your business relies on global sourcing, supply chain planning, cost modeling, or tariff strategy, this is a must-listen episode that cuts through political noise and focuses on operational reality. What You'll Learn in This Episode
Supply/Demand report delivers bearish news and volatility; world FOB update.
Grains choppy on China uncertainty; Brazil and US lowering soybean basis; weather still mostly ideal for South American corn and soy crops, record wheat harvest underway in Southern Hemisphere; grains look to get a bump on expected re-opening of US government; world FOB update.
Grains pushed higher on China hopes; Brazil soybean basis plummets to stay competitive; export inspection update; world FOB summary.
In this episode of The Hydrogen Podcast, we dive into the real mechanics of the hydrogen economy — not the hype, but the contracts that make it all work. Drawing on the latest data from the August 2025 Oxford Institute for Energy Studies report, Paul Rodden breaks down how offtake agreements are defining the future of hydrogen finance, investment, and market credibility.
Grains struggle to hold gains after trade deal with China; Brazil's soybean FOB offers decline to well below US; Argentina reports possible frost damage to wheat in southern region.
Toward the close, Live Cattle futures were an average of $5.33 higher. Feeder Cattle futures were an average of $8.57 higher. Negotiated cash fed cattle trade was inactive on light demand in all major cattle feeding regions through Wednesday afternoon, according to the Agricultural Marketing Service. So far this week, FOB live prices are [...]
Grains pushing higher on trade optimism; South American weather ideal for corn and soybeans; world FOB update.
Com a expansão do pré-sal e avanços na infraestrutura offshore, o Brasil se aproxima da marca de 4 milhões de barris de petróleo produzidos por dia. Acompanhando esse crescimento, a Argus lançou preços FOB para os óleos de Tupi, Mero e Búzios, facilitando a comparação com matéria-prima de outras localidades e o entendimento dos custos para as refinarias. Saiba mais nesta conversa entre Camila Fontana, chefe adjunta de redação no Brasil, e João Scheller, especialista do relatório Argus Crude.
With the expansion of the pre-salt fields and advances in offshore infrastructure, Brazil is approaching the milestone of producing 4 million barrels of crude per day. Attentive to this growth, Argus has launched FOB prices for the Tupi, Mero, and Buzios grades, facilitating comparisons with feedstock from other regions and supporting the understanding of refinery costs. Learn more in this conversation between Camila Fontana, Deputy Bureau Chief of the Argus office in Brazil, and João Scheller, specialist for the Argus Crude report.
Negotiated cash fed cattle trade ranged from limited on moderate demand in the North to inactive on light demand in the Southern Plains through Thursday afternoon, according to the Agricultural Marketing Service. Although too few to trend, there were some early FOB live sales in Nebraska at $240/cwt. and in the western Corn Belt [...]
How to Find the Right Manufacturer for Your Apparel Brand (Without Wasting Time or Money) Think finding a manufacturer is as easy as a Google search? Think again. In this episode of The Business of Apparel, Rachel breaks down the crucial process of sourcing and interviewing manufacturers the right way, so you don't waste thousands of dollars or end up with unsellable inventory. With 25+ years in the industry and real experiences from members inside her mentorship program The Board, Rachel shares very crucial steps to compare vendors, calculate true unit costs, negotiate MOQs, and protect your brand with a solid vendor agreement. If you're sourcing your very first production run or switching vendors to reduce tariffs, this is the guide you must follow to keep your margins clean and your operations smooth. In this episode, you'll hear: - How to start the manufacturer sourcing process strategically - Using your extended network to get real vendor recommendations - Understanding minimum order quantities (MOQs) and their impact on budgeting - Breaking down different types of costing: CMT, FOB, and DDP - Why vendor agreements are non-negotiable for protecting quality - Navigating tariffs and freight costs in today's global apparel market Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com/the-board We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Grains slip lower on advancing harvest and lack of trade progress; markets waiting for tomorrow's Stocks/Small Grain Summary reports; world FOB update.
Cattle futures regained some ground Thursday. Toward the close, Live cattle futures were an average of $1.17 higher. Feeder Cattle futures were an average of $2.03 higher. Negotiated cash fed cattle trade was moderate on moderate demand in Nebraska through Thursday afternoon, according to the Agricultural Marketing Service. So far this week, FOB live [...]
From a young immigrant kid running barefoot in Mexico to serving as a U.S. Air Force veteran in Iraq — this is the incredible untold story of Hector Cabrera.In this Urban Valor episode, Hector opens up about growing up with a single mother, losing his father, facing cultural identity struggles, and ultimately finding his calling in the U.S. military. His journey takes us through childhood adversity, immigrant resilience, boot camp discipline, and combat deployments in Iraq — where survival was never guaranteed.This is more than just a veteran story. It's about family, grit, sacrifice, and finding purpose after trauma. Hector shares raw, unfiltered moments — from his first days in America learning English with a Roberto Clemente book, to working the register at his uncle's taco shop when armed robbers walked in, to the night mortars rained down on his base in Kirkuk, Iraq.For veterans, immigrants, or anyone searching for meaning through hardship — Hector's story is proof that how you do anything is how you do everything.YouTube Chapters:00:00 – Life-changing moment in the field01:28 – Hector's childhood in Mexico03:08 – Growing up as an immigrant in America06:25 – Losing his father & family struggles07:17 – Learning English and adapting10:20 – Hard lessons from his mother11:18 – Working at Roberto's Taco Shop (and being robbed at 14)13:08 – First exposure to the military16:30 – September 11th and the call to serve19:04 – Enlisting in the U.S. Air Force22:01 – Boot camp experiences24:42 – Culture shock & military discipline29:04 – Defending missions downrange31:03 – Deployments in Iraq & FOB life36:35 – Mortar attacks and survival routines38:10 – Reflections on resilience and mindset#military #warstories #urbanvalor #marines #warstories #immigrantstruggles #immigrants