Marketing Moment

Do you need help implementing a lead scoring system? These tips will get you on the right track. Check them out!

Are you for or against lead scoring? This is why lead scoring matters and how you can use it to determine your prospect's interest level.

When is the best day and time to email your audience? This episode will help you figure that out and achieve your marketing goals.

Are you emailing people tooooo much? Do you know if you are causing more people to unsubscribe than normal? Listen to this episode to learn more about email frequency and how you can test your emails to avoid those ugly unsubscribes, and increase those open rates.

How to A/B test the size and look of your marketing emails.

I've spent more time on crafting effective subject lines than anything else. Here's what I've learned and what you can A/B test.

This is the first episode in the "Always Be Testing' series. You'll learn what the most important part of an email is and how to A/B test it.

Never stop testing your marketing efforts. If you want the best results, you need to be running the best A/B tests. You'll learn how to effectively test your email marketing efforts in this podcast series.

Nobody likes a know-it-all. Making assumptions about your target audience will hurt your marketing efforts and damage relationships.

Are you spending money on magazine ads? Are you thinking about doing it? Listen to this first. It might change your mind.

Do you want to maximize the revenue you get from webinars? Here are some tips and tactics to make that happen.

Branding is more than your logo or slogan. It's the story being told by your clients and employees. This pizza restaurant knows what they're doing!

What influencer marketing is and how to do it right.

How to get the most out of your conference Marketing efforts. I share three ideas that will help you build stronger relationships with your prospects.

Valentine's Day is the one day we go out of our way to show people that we love them. But why can't we show this type of love all the time? That's how you'll win at Marketing. Here are some tips on how to win the empathy game.

I spend more time on email subject lines than anything else. Because they're IMPORTANT! Here are some tactics to increase your open rates.

Rainy days are filled with Marketing opportunities. Have you leveraged them to reach your target audience? This will help!

In this episode I ask you to envision your ideal customer. Put yourself in their shoes. Then start writing.

The best part of waking up is with coffee in my cup and data on my computer. Learn how you should be using data to drive your marketing decisions.

People love to watch commercials... Wait what? During the Super Bowl they do. Why not apply that same formula to your marketing strategy?

I hope that this episode changes your perspective on meetings! Meetings are important and they need to happen.

Three important lessons I learned about Marketing in January 2018: 1. Patience Wins 2. Study Your Audience 3. Mistakes Happen I hope this helps!

I've provided you with the best online sources for digital marketing. I hope these help you achieve your marketing goals.

Direct mail may be old fashioned but it works and here's why...

Distractions can slow us down. They hurt our productivity. They hurt our quality of work. Here are some tips to help you stay focused and get that marketing campaign done.

How I've become more productive than ever before. Listen to this on Sunday night. You won't regret it!

Don't feel overwhelmed with all of the social media platforms. Focus on your audience and you'll be successful.

It's not all about crossing off your to-do list or meeting deadlines. It's about getting that one task done Right.

Vendor relationships are key when it comes to meeting deadlines and accomplishing your goals. Learn how to establish a strong relationship and get more done.

A blank document can be scary. You don't know where to start or what to say. This tip will help you overcome Writer's Block.

Sales & Marketing is like peanut butter and jelly. Like Batman and Robin. You need to work together to drive more revenue.

Marketing is more about them than you. Listen to find out why your job matters and how you can help make your audiences life easier. I'll give you a hint... have you ever wore anyone elses shoes?