The Mobile Growth Flashcast is a short, 5 minute or less podcast hosted by mobile marketing veteran Matthew Sadofsky. During the podcast series, we'll explore a number of pressing topics on mobile growth marketing.
A lot of UA managers studied traditional marketing in college, however the skillset of the role is better suited for someone with a data-driven degree. How do you balance the two?
In honor of my partnership with App Promotion Summit, I discuss the four ways I typically stay connected in the UA community.
How Facebook's ongoing data issues, namely Cambridge Analytica and GDPR, are going to affect mobile advertising in the short and long term.