Podcasts about UA

C.S.UA near immaculate crime scene, a homicide specialist and a pioneering piece of investigative technology. Is it the perfect murder or can it be solved in minutes?Written by Richard Reynolds (groundzerocomics.co.uk)Narrated by Justin Fife (https://www.twitter.com/justinbfife)Edited by Duncan Muggleton (http://soundcloud.com/duncanmuggleton)With music by Duncan Muggleton (https://temporalrecordings.wordpress.com)And Thom Robson (https://www.thomrobsonmusic.com/)And sound effects provided by Freesound.orgThe episode illustration was provided by Luke Spooner of Carrion House (https://carrionhouse.com/)A quick thanks to our community managers, Joshua Boucher and Jasmine ArchAnd Carolyn O'Brien for helping with our submission reading.And to Ben Errington for separating the social curds from the media whey and serving up delicious content cheese.Richard Reynolds is the owner and operator of Ground Zero Comics, a small shop in Mansfield, England, but writes, draws and produces his own comics and strips whenever he gets the chance. You can read these comics for free on the shop's website, groundzerocomics.co.uk - ‘free comics' sidebar.**Audio producer, amateur voice actor, podcaster, and video game lover, follow Justin Fife on Twitter at https://www.twitter.com/justinbfife** Hosted on Acast. See acast.com/privacy for more information.

Should we be more optimistic about Arizona football heading into the season? Former Wildcats captain Barrett Baker joins us to explain why we should be, and what he wants to see from UA in its season opener vs. Hawaii. Plus, did one prognosticator rank Arizona too high heading into the season? And what are some of the biggest program-altering plays in the history of Arizona athletics?

Everyone says ASO is dead. They're wrong.In this video, I'm sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.This isn't your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.

Everyone says ASO is dead. They're wrong.In this video, I'm sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.This isn't your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.

OK, how many times do you hear on your team's meetings “You need to be more creative!” Well, I have this question: “How can I be more creative with my app's ad creatives?” Yes, today we're featuring another App Talk interview that covers how creative drives app growth. It was taken by our Peggy Anne Salz with Megan Evans, Creative Director at ConsultMyApp during App Promotion Summit London 2025. In this interview, Megan talked about treating app creative as a specialized, data-driven discipline — not just design — means testing systematically, embracing what works (even if it's off-brand), integrating across the user journey, and using AI to scale strategy, not just production. Today's topics include: App creatives deserve the same strategic focus as acquisition and product decisions. Generalist designers often miss the nuances that drive mobile conversions. “Ugly” or off-brand ads can outperform polished ones because they connect better with users. Isolating variables is key to knowing what actually works in creative testing. AI helps creative teams save time and focus on strategy by automating repetitive tasks. Creative assets for ASO, UA, and retention should work together as part of a unified strategy. Success comes from treating creative as a specialized, system-driven discipline. Links and Resources: Megan Evans on LinkedIn ConsultMyApp website Business Of Apps - connecting the app industry Quotes from Megan Evans “Sometimes it's the one you don't want that wins, which is difficult for brands to understand.” “Don't change too much at once — otherwise you're never going to understand exactly what's moving the needle.” “Instead of spending time on things that can be automated through AI, we're now focusing on the parts that need the human brain.” Host Business Of Apps - connecting the app industry since 2012

Ua iloa i se su'esu'ega a le Univesite o Swinburne a'afiaga i le faia'i o tagata mai le 'umi ona fa'aaogaina le social media.

「【香港ショウ】UAレコード『ボヌール』先行発売＆アキュフェーズ・サエク・タオックのブース紹介」　8月8日より10日まで開催されている香港オーディオショウ。アキュフェーズは先月開催された「上海オーディオショウ」に続き、香港＆中国代理店であるHMG（House Of Music）のブースにて出展。

OPEN HEAVENSMATALA LE LAGI MO LE ASO SA 10 AOKUSO 2025(tusia e Pastor EA Adeboye)Manatu Autu: Aua Le Faatagaina Le Fa'avaivai (Don't Allow Discouragement)Tauloto -Tusi Paia–1 Samuelu 30:6 “Ua atuatuvale tele lava Tavita, auā na tautala le nu‘u e fetogi ‘iā te ia i ma‘a, ‘ina ‘ua tigā loto o le nu‘u uma ta‘itasi i ona atali‘i ma ona afafine; a ‘ua fa‘amalosi Tavita lona loto i le ALI‘I lona Atua.”‭‭Faitauga – Tusi Paia –Numera 11:4-17I le tusi faitau mai le Tusi Paia o le asō, sa muimui ma fetagisi le fanauga Isaraelu ma fai mai, “Matou te mananao i manufasi; ua matou le lavavā ai manai. Na o latou muimui pea e le misi mo le fasefulu tausaga, ma sa onosai pea Mose, peita'i o le taimi lea na ia fai ai I le Atua, “Ou te le'i fanauina mai nei tagata, aisea ua e fetalai mai ai ou te tauaveina a latou avega? Ia e fasioti mai ia te a'u aua ua o'u lē lavatia nei mea uma.” Na fetalai mai le Atua, “talu ai ua e fai mai ua mamafa tele le avega, aumaia ia te a'u ni tagata e toafitugafulu ona ou aveese lea o le Agaga ai ou luga ma tuu atu i o latou luga.” A e mafaufau I le tulaga moni o le faauuga i luga o Mose sā vaevae i tagata e toa fitusefulu, o le a e manatua ai ina ua uma ona faasoasoa le faauuga sa ia Mose, na tula'i mai se Mose fou ae ua itiiti ifo le faauuga ua i ai na i loo le tulaga sa I ai muamua. O le mafuaaga lea, e le'i umi ai ae sui, e pei ona taua i le Numera 20:7-12, o le tagata na fa'amatalaina e le Atua, e aupito sili ona loto maualalo i luga o le fogaeleele (Numera 12:3) ua pupuna a'e i le ita. O le faauuga na mafai ai ona lava papale mole fasefulu tausaga, ua aveesea ona o ana upu na lafo i se taimi na lotovaivai ai.  O le loto fa'avaivai e mafai ona fai ai e tagata faamatalaga e ono faalavelave i o latou olaga ma taofia ai lo latou manuia. Na faataga fo'i e Elia ana upu i se taimi na loto faavaivai ai e faamutalia faafuasei lana galuega mo le Atua. Ina ua uma ona ia valaaua le afi e pau ifo, i luga o le mauga o Karamelu, na faafefe ia e Iesepela, ma ia sola ese ai, na fa'atoga i le Atua ia oti o ia. Faafetai e lei faataunuuina e le Atua le manao o Elia, ae na ia auina mai se agelu e fafaga ia te ia (1 Tupu 19;1-8). Mulimuli ane, na avatu e le Atua ia te ia lana galuega mulimuli o le fa'au'uina o Ieu, Asaeli, ma Elisaia e suitulaga ia te ia. (1 Tupu 19;15-16). Na maea le faaaogaina o ia mo le Atua ona ua ia faataga le loto faavaivai e tautala ai i upu sese. Na matuā faavaivai foi Ioane le papatiso ma afua ai ona ia fesiligia le moni o mea uma na ia folafolaina e faatatau ia Iesu, “Faauta i le tamai mamoe a le Atua o le aveesea agasala a le lalolagi,” (Ioane 1:29), Peita'i o ia lava lea na ia auina atu lona au soo e fesili ia Iesu, “Poo oe le maliu mai, pe matou te faatali atu i se tasi?”, (Luka 7;19-20). E lei pine ona tupu lea, ae vavaeeseina lona ulu (tulou) ( Luka 9;7-9). Le au pele e, talu ai e lē mafai ona e taofia mea tutupu e faavaivai loto, e mafai ona e filifili pe faapefea ona e tali atu i nei faafitauli. Faapei o Tavita, e mafai ona e fa'amalosia oe lava i le Alii; e pei ona vaaia i le tauloto mai le Tusi Paia o le asō. E mafaia e le Atua ona leoleo ia te outou ina nei pauū (Iuta 1;24). E mafaia fo'i e Ia ona avatu ia te oe se feliuaina mata'utia, peita'i e tatau ona e faamoemoe ia te Ia. E lava ma totoe lona mafai, e leoleo ai ia te oe mai so'ose tulaga e ono faavaivai ai lou loto. Aua ne'i e faatagaina faafitauli ma le faavaivai e te tautala ai i upu sesē, i le suafa o Iesu, Amene.

We dissect Miniclip's War Drone 3D, a surprise hit blending realistic drone fantasy, hypercasual onboarding, and ruthless gacha with relentless ad monetization. With over 50 percent organic downloads, scaling past 300,000 installs per day at peak, and daily revenues topping $65,000, War Drone 3D proves you can go viral with core gameplay, slick visuals, and a smart (but sometimes broken) upgrade loop. What's inside:Viral Organics: Over half of all downloads are organic, driven by gameplay that looks and feels like real drone footage. Younger demographics are hooked on the “news media” aesthetic and immersive perspective.Tower Defense, Shooter, Hypercasual: Fast onboarding, no menu bloat, and you're shooting in seconds. The core loop is classic tower defense, layered with shooter upgrades and skill cards—instantly accessible, but with depth for longer-term play.Rewarded Ads and Gacha MonetizationProgression and Pain PointsCreative UA and Organic Blend: Ads leverage real drone footage aesthetics, survival hooks, and “breaking news” memes. Vertical and story formats are underused—big opportunity for TikTok and Instagram growth.Key Takeaway:War Drone 3D proves you can scale to millions without heavy UA if you nail fantasy, onboarding, and reward loops. Add better gacha balancing, creative iteration, and the sky's the limit.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Technical Issues02:04 Overview of War Drone 3D04:00 Gameplay Mechanics and Balancing07:03 Game Design and User Experience12:02 Monetization Strategies and Ads19:09 User Engagement and Replayability22:58 Market Performance and Future Prospects25:21 Ad Revenue Insights and Gameplay Mechanics28:03 Game Design and User Experience30:59 Improving Game Mechanics and Progression Systems35:00 Marketing Strategies and Audience Engagement39:57 Creative Approaches in Game Advertising---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

「究極の“一発録音”による音質追求。情家みえ『ボヌール』、UAレコード初のMQA-CDにて発売」　良質な録音を求めるオーディオファンに向けた音楽制作を行うレーベル・UAレコードの最新アルバム、情家みえ『ボヌール』が9月10日より発売される。その発売記念イベントが、表参道のKEF Music Galleryにて開催された。

JAILBREAK is a one-session scenario for Unknown Armies, originally written by Greg Stolze of this parish, in 1998 as a demo adventure for conventions, and subsequently published in the One Shots adventure anthology. It has since been described as one of the great horror adventures for any RPG. Greg is, of course, one of the creators of Unknown Armies, along with John Tynes, and his insights here into how the adventure came together, its structure, how it works and how it's played are fascinating. Enjoy the episode! Read the full Show Notes HereJailbreak for UA first edition at Atlas Games, a free downloadThe full One Shots adventure collection on DriveThruRPG, also for UA 1eJailbreak slightly revised version (for the Elemental rules), also a free downloadThe Unknown Armies game line at Atlas GamesUnknown Armies 3e on DriveThruRPG

Questions Seema answered in this episodeWhat is Sensor Tower, and how does it analyze the digital retail economy?What tactics actually drive engagement and conversion for e-commerce apps?How are loyalty programs, membership fees, and incentives engineered to retain users?Why is ‘engagement' more critical than mere app downloads?What happens when acquisition ad spend dries up (Temu, Shein) and retention isn't there?How do free shipping, fast returns, and frictionless checkout rewire user habits?What does the data say about the new ‘in-app event' wars among major retailers?What are the most common blind spots for mid-sized brands trying to compete with giants?How can smaller brands leverage data, urgency, and unique value to build sustainable engagement?What emerging trends should e-commerce marketers prepare for?Timestamps(0:00) – Intro: Sensor Tower, Seema's role, scope of data and products(3:00) – Why engagement beats downloads: session length, frequency, retention(4:00) – The mechanics of loyalty programs: Amazon Prime, Target Circle, Ulta, and more(8:30) – Tariff threats and the new ad spend math: what happens to MAU when you cut UA?(11:00) – Small brand playbook: driving downloads, boosting engagement, and using incentives(23:32) – In-app events: the new engagement arms race (Amazon, Walmart, Target)(26:00) – The difference between frequency and discretionary shopping(34:00) – Platform evolution, removing friction, and why smaller features win(37:00) –Emerging trends in e-commerce apps(52:15) – Wrap-up: How to connect with Seema, Sensor Tower, and what's nextQuotes(8:50) “Since the removal of the de minimis tax exemption and also the tariffs, we've seen a decline in advertising spend and a shift to other countries.”(13:43)  “If you're a smaller brand and you want to compete, you have to really know who your customer is and what attracted them to you in the first place.”(24:45)  “Frequency seems huge for retention and how much time they're spending on the app, but how do these top brands keep users coming back without fatiguing them with advertising?”Mentioned in This EpisodeSensor TowerSeema Shah Linkedin

OPEN HEAVENSMATALA LE LAGI MO LE ASO TOFI 7 AOKUSO 2025(tusia e Pastor EA Adeboye)Manatu Autu: Taumasuasua i le Agaga Paia 1 (Overflowing with the Holy Spirit 1)Tauloto -Tusi Paia–Galuega 2:4 “Ua fa‘atūtūmuina fo‘i i latou uma i le Agaga Pa‘ia, ‘ua āfua ai ‘ona tautatala i gagana ‘ese‘ese, pei ‘ona foa‘iina mai e le Agaga o le gagana ‘iā te i latou.”‭‭Faitauga – Tusi Paia –Galuega 2:1-18A faatutumuina tagata i le ava malosi, e onānā. Peitai, e lē finagalo le Atua e faapena lana fanau, e finagalo ia faatutumuina i latou i le Agaga Paia (Efeso 5:18). I le aso Penetekoso, na matua faatutumuina le au so'o i le Agaga Paia, o tagata na iai na manatu e onānā. O le tulaga moni, na taumasuasua i latou i se uaina mai le lagi e taua o Agaga Paia. E lē iloa atu e tagata onānā mea e pei ona masani ai tagata. E mafai ona vaai atu se tagata onā i se faulaiga lapisi ma manatu o se moega matagofie. E faapena foi se tagata e faatumulia ia Agaga Paia, e mafai ona ia vaai atu i se pipili ae o loo ia iloa atu se tagata o tamoe. Ina ua ou alu atu e nofo i le nofoaga lea ua taua o Redemption City, na manatu tagata na matou faiaoga faatasi i le Iunivesite ua tau faaletonu lo'u mafaufau. Na latou vaai atu i se vaomatua, ao a'u, o loo ou vaai atu i se taulaga tele. I le taimi nei, ua iloa tino atu e tagata le taulaga na ou vaai iai i le tele o tausaga talu ai. O tagata onānā e le mafai ona pulea latou aga e faia, e latou te faia soo se mea e faaosofia e le ava malosi. Afai e faaosofia i latou e moe i le auala tele, e latou te faia e aunoa ma le mafaufau i le lamatia ai o le ola. E faapena foi Agaga Paia, a e onā i le Agaga Paia, e te lē toe pule i lou olaga. E te alu i so'o se mea e faatonu oe e te alu iai pe faia foi soo se mea e faatonu oe e fai. E te lē finau ma ia pe a fai atu ia te oe se mea e faia. Ou te talitonu e lei pulea oe e le uaina o Agaga Paia pe afai o loo faigata pea ia te oe ona usitai i faatonuga a le Atua. Ae lei faatumulia Peteru i le Agaga Paia, sa pule a ia i le mea e faia i so'o se taimi, ma è iai le taimi na ia faafiti ma fai mai na te lē iloa Iesu. Peitai ina ua faatumuina o ia e Agaga Paia i le aso Penetekoso, na amata ona ia talai le Talalelei ma e lei toe taofia seia valaauina o ia e lona matai. E iai le taimi na lui ai e tagata e aua le toe tautala ma ta'uta'u Iesu, ae na tali mai ma le toa, “Auā ma te lē mafaia ‘ona lē tautala i mea ‘ua ma va‘ai i ai ma fa‘alogo i ai.” Galuega‬ ‭4‬:‭20‬ . E ui I le tele o sauaga sa feagai ma ia, na musu e taofia le tautala pea ia Iesu. O tagata onānā, e le mafai ona malilie i le onā ananafi, ma è toe foi lava i le ava malosi i aso uma. A faatumulia oe e Agaga Paia ua taumasuasua, e te foi faafia iai ia maua pea. O le tele ona ia faatumuina oe, o le tele foi lena o lou naunau ia te ia, ma o le tele foi lena ona e maua o ia, o le tele ma taumasuasua foi lena o lona mana i lou olaga. Le au pele e, ole atu i le Atua e faatumu oe i lona Agaga Paia, ia fou i aso uma, i le suafa o Iesu, Amene

They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels.In this video, I break down how Coursiv generated $1.8M in its first year of launch, their exact Instagram & YouTube ads, landing page psychology, onboarding flow, and the brilliant scarcity-based pricing tactic that hooked me.Whether you're building an AI app or just want to skyrocket user acquisition, this is your funnel playbook.You'll learn:✅ How Coursiv grew to $1.8M+ with smart funnel design✅ Why their quiz-based onboarding converts like crazy✅ The psychology behind their paywall with a countdown✅ Tips to implement Web-to-App strategies for your app✅ Why long pricing pages boost conversions (with examples)Whether you're building an AI app or want to skyrocket your app's growth, this breakdown is packed with real-world tactics that work.

They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels.In this video, I break down how Coursiv generated $1.8M in its first year of launch, their exact Instagram & YouTube ads, landing page psychology, onboarding flow, and the brilliant scarcity-based pricing tactic that hooked me.Whether you're building an AI app or just want to skyrocket user acquisition, this is your funnel playbook.You'll learn:✅ How Coursiv grew to $1.8M+ with smart funnel design✅ Why their quiz-based onboarding converts like crazy✅ The psychology behind their paywall with a countdown✅ Tips to implement Web-to-App strategies for your app✅ Why long pricing pages boost conversions (with examples)Whether you're building an AI app or want to skyrocket your app's growth, this breakdown is packed with real-world tactics that work.

In this episode, we break down Tile Survive! FunPlus's biggest 4X pivot yet and their boldest copy of Century Games' “Dark War” playbook. From idle meta and scripted roads to resource overload creatives and meme awards, Tile Survive is showing that copying the leaders is now the fastest path to $50,000 a day. Find out what's new, what's missing, and why FunPlus may finally scale back into the 4X top tier.You'll learn:The real gameplay and meta changes—what's new, what's just Dark War with cartoon paintThe evolution of 4X ad creatives—Golden Goblins, AI memes, Minecraft hooks, and fake UGCWhy simplifying onboarding, events, and gacha is now the winning moveKey Takeaway:Tile Survive is proof that the new 4X playbook is copy, simplify, and scale—then innovate only once you're printing money. FunPlus finally stopped reinventing, and the numbers are speaking for themselves.How to master the template and what FunPlus might do nextGet our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Revisiting Forex: A Nostalgic Dive04:05 Game Review: Tile Survive Unpacked06:53 Game Mechanics: Simplification and Comparison10:03 Market Trends: Analyzing Downloads and Revenue13:06 Creative Strategies: Marketing and User Engagement16:05 Future Predictions: The Path Ahead for Games25:00 Emerging Trends in Game Development27:05 Creative Strategies and Marketing Insights30:25 Game Mechanics and User Engagement34:00 Benchmarking and Performance Metrics37:55 Final Thoughts and Future Directions---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

OPEN HEAVENSMATALA LE LAGI MO LE ASO GAFUA 4 AOKUSO 2025(tusia e Pastor EA Adeboye)Manatu Autu: Soifua maloloina manuia Taumasuasua (Overflowing health)Tauloto -Tusi Paia–3 Ioane 2“Le pele e, ‘ia e manuia i mea uma, ma ‘ia e mālōlō, fa‘apei ‘ona manuia o lou agaga.”‭‭Faitauga – Tusi Paia –Galuega 5:14-16E lē finagalo le Atua ia tau o le maua o le soifua maloloina lelei ae ia tatou taumasuasua i le soifua maloloina manuia. E mafai ona e matuā soifua maloloina manuia e oo i tagata mama'i e pa'i ia te oe e malōlō. O Lo tatou Alii Faaola o Iesu na matuā taumasuasua i le soifua maloloina lelei, ma sa pai i lona ofu le fafine puna toto ona malōlō lea o ia (Mataio 9:20-22). I ni tausaga talu ai, sa iai se talavou e ma'i e vaivai lona toto ma sa ma'i i le tele o taimi, na tulai e fai lana tautinoga ma faapea mai, ‘Ou te faalogo e sau i le Ekalesia lenei le Tamā ia EA Adeboye i le Aso Sa a sau nei. Ou te faia se tautinoga o le a ou malōlō i le aso Sa a sau nei'. Na vili mai se tagata e ta'u mai ia te au le tautinoga a lenei talavou, na amata loa ona ou tatalo ia faataga e le Atua ona ma feiloai. Na faia e le Atua, ou te taunuu atu i le Ekalesia o tūtū mai fafo lenei talavou. E lē foliga o se talavou ona o le tino laitiiti. Na sau ia te au ma faapea mai, ‘Tamā, ou te mai i lo'u olaga atoa, peitai ou te talitonu ou te malōlō i le asō ona o lou sau i lenei Ekalesia i le asō'. Na ou opoina o ia ma faapea atu, ‘o le a faia ia te oe e tusa ma lou faatuatua'. Na ou maua se tusi mai ia te ia I ni nai masina mulimuli ane, na ia tusi mai, ‘Tamā, ou te Faafetai i le Atua ma faafetai ia te oe. Ua ou maloloina na amata mai i le aso na e sau ai i la matou Ekalesia'. Le au pele e, e lei maliu Iesu mo oe tau ia e maloloina, e finagalo o ia ia taumasuasua lou soifua maloloina lelei , e oo i tagata mama'i e te pai iai e malōlō ma maua le soifua maloloina manuia. Na ia fetalai i le Mareko 16:17-18 “E mulimuli atu fo‘i nei fa‘ailoga i ē fa‘atuatua; e tutuli e i latou temoni i lo‘u igoa; e tautalatala i latou i gagana fou; e fetāgofi i latou i gata; ‘āfai fo‘i latou te inu i se mea e oti ai, latou te lē afaina ai lava; e fa‘ae‘e atu fo‘i o latou lima i luga o ē mama‘i, ma fa‘amālōlōina i latou.”I le 1 Peteru 2:24, fai mai le Tusi Paia ua maea totogi e Iesu lou soifua maloloina manuia ma o le mafuaaga lea e tatau ai ona e inoino i ma'i ma faama'i. E pei a ona malolo tagata i le ataata lafoia o Peteru (Galuega 5:15) ma avea solosolo mai le tino o Paulo na tuli esea ma'i mai tagata (Galuega 19:12), e finagalo le Atua e taumasuasua le soifua maloloina lelei mai ia te oe ma avea ma auala e malolo ma maua ai e tagata le soifua maloloina manuia. Ou te tatalo ia e soifua i le maloloina manuia lelei i aso uma o lou olaga ma ia tafe atu mai ia te oe i Isi tagata le faauuga faamalolo i ma'i, i le suafa o Iesu. TataloTamā, faamolemole faatumu a'u i le soifua maloloina manuia ia taumasuasua ina ia aua nei ou toe ma'i ma ia maloloina ē mama'i e tauala ia te a'u, i le suafa o Iesu, Amene. 

Ua fa'amaonia le feoti o tamaiti e to'a 4 mai le dengue fever lea o loo pepesi i Samoa i le taimi nei.

OPEN HEAVENSMATALA LE LAGI MO LE ASO TOONAI 2 AOKUSO 2025(tusia e Pastor EA Adeboye)Manatu Autu: O le faavalevalea o le agasala (The foolishness of sin)Tauloto -Tusi Paia–Faataoto 14:34 “O le amiotonu e vi‘ia ai le nu‘u; a o le agasala, o le luma lea o le nu‘u.”‭‭Faitauga – Tusi Paia –Iosua 7:1-26A o le'i avea a'u ma kerisiano, sa o'u manatu ou te poto. Ua avea a'u o se faiaoga i se Iunivesite, o lea na o'u faapea ai ua o'u iloa sina mea, sa avea fo'i a'u ma tagata taalo, peita'i e tele taimi na faata'otolia ai a'u I le fa'ama'i o le malaria. Sa ou maua se totogi lelei o se faiaoga i le Iunivesite, peita'i ona sa o'u fefe i le feoai o taavale i totonu o Lagos, sa fai ai sa'u ave taavale. Ou te totogia I le amataga o le masina, ae o'o ifo i le ogatotonu o le masina ua o'u toe aitalafu i le tupe a le ave taavale e utu ai la'u penisini. Sa faigatā mea uma aua fai mai le tusi o Isaia 3:11; ua faataga e le Atua faigata i e agasala. Ou te mautinoa afai e te silasila i faamaumauga a foma'i o le falema'i i totonu o le Iunivesite o Lagos, o le a e vaaia ai le lapoa o lo'u faila auā oka so matou mama'i so'o, o a'u, lo'u toalua ma la'u fanau. Peita'i talu ona tu'u lo'u ola i le Atua i le 1973, ua maloloina uma lo matou aiga e o'o mai i le asō e ala i lona alofa tunoa. Ua lē toe alu vale a'u tupe ina ua o'u lē toe ola i le agasala. A o le'i fa'aolaina lo'u olaga e te maua uma ituaiga ava malosi i lo'u fale. So'ose taimi e asiasi mai ai a'u uo latou te fai mai, “E lē mafai ona o matou o loa i luma o le maota e aunoa ma se faatalofa i le tupu.” Na omai moni lava e inu auā o a'u sa pei o le tupu o ava malosi. Ina ua faaolaina lo'u olaga, na omai pea a'u uo ae a manana'o mai i ava malosi ou te fai i ai, “Faamalie atu, ua lē toe ia te a'u ava malosi na o vai inu suamalie e maua.” Sa o latou lē fiafia, ma ua ta'ito'atasi ona lē toe vaaia a'u uo tuai peita'i na suia i latou e le Atua i uso ma tuafafine ia Keriso. E amata loa ona e soifua i se olaga faapaiaina o le a feliuaina e le Atua mea uma mo le lelei o lou olaga.O le agasala e masani lava ona sili atu mea na te ave na i lo'o mea e maua e tagata. Ina ua ta'ita'ia e Iosua Isaraelu e faatoilalo Ieriko, na sologa lelei mea uma auā sa leai se agasala i le togalauapiga a le nuu. Peita'i o le taimi lava na ave ai e Akana mea faatoina na amata ai ona faatoilaloina le nuu o Isaraelu. Na matua fasia i latou e le nuu to'aitiiti o Ai ma o latou sosola ese ai i luma o tagata o Ai (Iosua 7:1-14). O le agasala e tupu ai le matagā ma le faalumaina i e fai le agasala.Le au Pele e, o le valea lou faia o le agasala. Taofi mau Afioga Paia a le Atua i lou loto ina ia e manumalō ai i faaosoosoga e si'osi'omia oe (Salamo 119:11) ma sola mamao ese mai mea leaga eseese uma lava (Tesalonia 5:22). O'u te tatalo ia avatu e le Atua Silisiliese ia te oe le alofa tunoa e faatoilalo ai tofotofoga uma i le suafa o Iesu.Tatalo.Tamā faamolemole fesoasoani mai ia te a'u ia ou ola mo oe nei ma aso uma i le suafa o Iesu, Amene.

This episode, Two and a Half Gamers sit down with analytics legend Russell Ovans—the mind behind Professor ARPDAU and the author of game analytics' “bible.” Learn the brutal truth about retention, ARPDAU, LTV, and the “golden cohort” trap. If you want to scale your game profitably in 2025, you need these formulas, tools, and lessons - no hype, no BS, just results.You'll learn:Why retention is the only metric that matters (until ARPDAU takes over)How to model and predict your LTV, player days, and payback window using real retention curvesThe difference between analytics and data science, and why cohorts are your best friendHow to avoid burning your UA budget chasing “golden cohorts” or missing your D7 ROAS targetFree tools at arpdow.com to plug in your data and get real answersKey Takeaway:Retention plus ARPDAU equals real growth. Track cohorts, model your curve, and never fall for the golden cohort trap or ad network happy talk. If you want more, arpdow.com has the tools.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Special Guest: Russel Ovanshttps://arpdau.com/https://arpdau.com/ltvJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Analytics in Gaming05:38 Russell Owens' Journey in Game Analytics08:29 Understanding Analytics vs. Data Science11:37 The Importance of Cohorts in Game Analytics14:43 Retention Metrics and Their Significance18:44 Key Performance Indicators for Game Success21:39 The Relationship Between LTV and CPI24:37 Predicting Retention and Its Impact on Game Design30:41 Understanding Retention Metrics33:42 The Importance of Retention in Monetization36:31 Expected Player Days and LTV Calculation43:43 Tools for Predicting LTV and ROAS50:41 Final Thoughts and Homework for Game Developers---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Want to instantly increase your app's retention and revenue in just 30 minutes?

Want to instantly increase your app's retention and revenue in just 30 minutes?

In this episode of The Timeout, Dwyane Wade, Dorell Wright, Bob, and Chris Johnson get real about what makes players great—and what it takes to raise them. They start with hoops talk: Westbrook’s unmatched energy, Draymond Green’s leadership beyond the stat sheet, and the game-changing presence of all-time greats like MJ, Kobe, LeBron, and Steph. Everyone shares their personal top-7 lists, shaped by impact, era, and firsthand experience. Then it’s all about fatherhood and youth sports. They break down AU circuits—Nike, Adidas, UA, Puma—and the real debate: exposure vs. development. Dorell shares why his son switched teams for growth, and Chris explains Isaiah’s college-over-prep decision. Bob brings his parenting playbook to soccer, focusing on discipline, consistency, and love for the process—not just the sport. It’s a raw look at how fathers shape not just athletes, but men. Music Credit: Khari Mateen What We Discussed: 00:00 Introduction 2:05 Top 7 NBA Players 10:45 The NBA Halo 16:06 Isaiah Johnson: Puma Championship 18:40 The Different AU Circuits 23:46 Exposure & Development 27:31 Recruiting The Right Coach 33:00 Fatherhood & Setting Kids On Their Path 42:37 Love For The Game Of Basketball See omnystudio.com/listener for privacy information.

Ua atili leo tele le 'alaga i le faigamalo i Isara'elu e taofia ana osofa'iga o tagata sivili i le Gaza ina ua lipotia le to'atele o tagata ua maliliu ae o lolofi i nofoaga e tufa ai fesoasoani o mea'ai.

Tilting Point just raised $150 million for user acquisition. In other words, it could be used to scale your game (or app!). In this episode of Growth Masterminds, host John Koetsier chats with Asi Burak, Chief Business Officer at Tilting Point about what they look for in a game or app.They talk about improving monetization and retention in games, the importance of data and iteration, and how Tilting Point successfully scaled marketing for major titles like SpongeBob, Star Trek, Warhammer, and more. Burak shares insights on Tilting Point's unique business model, which offers non-dilutive marketing capital and expert UA strategies. They delve into the evolution of the mobile gaming market, cross-platform opportunities, and the future of game monetization. This episode is packed with valuable advice for developers looking to scale their games and maximize their revenue.00:00 Introduction to Growth Mastermind's Podcast02:12 The Evolution of Tilting Point05:05 Funding and Investment Strategies08:12 The Importance of Data and Expertise10:14 Challenges and Adaptations in UA12:22 Collaborating with Developers for Success16:18 Investor Expectations and Negotiations16:50 Non-Dilutive Funding Model18:21 Advice for Indie Developers19:25 Persistence and Success Stories21:45 Investment Strategies and Game Potential24:13 Future of Gaming Industry28:31 Cross-Platform and B2C Trends30:16 Conclusion and Final Thoughts

Four years after Apple's ATT shook the mobile gaming world, measurement remains complicated—but not impossible. Airbridge CEO Roi Nam joins us for an unfiltered technical discussion on what's actually working in iOS UA today.We explore SKAN 4.0, the power of CAPI, Web-to-App strategies, and why some studios see 54% LTV lifts while others struggle. From boosting ATT consent rates to understanding the UA-monetization convergence, this episode delivers the practical insights mobile gaming professionals need to compete in 2025.Warning: This gets technical. If you're looking for surface-level tips, this isn't it. But if you want the real strategies driving growth at top studios, you're in the right place.

OPEN HEAVENSMATALA LE LAGI MO LE ASO TOFI 30 IULAI 2025(tusia e Pastor EA Adeboye)Manatu Autu: O le Atua e fa'afaula'i(All sufficient God)Tauloto -Tusi Paia–2 Korinito 9:8  “E mafai fo‘i e le Atua ‘ona fa‘afaula‘i ‘iā te ‘outou o mea alofa uma; o lo‘o fa‘alavaina i aso uma o mea uma ‘iā te ‘outou i mea uma lava, ‘ina ‘ia faula‘i ‘iā te ‘outou o galuega lelei uma.”‭‭Faitauga – Tusi Paia –Salamo 23:1-6O le faamaumauga muamua o le faailoa mai o le Atua i le tagata, o lona suafa i le Kenese 17:1  ua fetalai mai,  “O a‘u o le Atua e ou le malosi uma lava”. E masani foi ona faamatalaina, o le ‘Atua e faulai ma sili atu i mea manaomia'. E iai foi nisi tagata popoto o le Tusi Paia o faapea mai e iai isi uiga loloto o lea Upu e faamatalaina ai le Atua o le punaoa e tausia i tatou. O loo atagia ai o loo faapea mai le Atua, ‘e mafai ona e utuvai ma maua mea uma e te manaomia mai ia te ia mo lou tuputupu ae, aemaise se olaga e malie ai le loto.'O lou Atua o le Atua e faafaulai. Fai mai Tavita i le Salamo 23:1 “O le ALI‘I, o lo‘u leoleo mamoe o ia; e leai se mea ‘ou te mativa ai.”. Fai mai le Filipi 4:19 “A o lo‘u Atua e fa‘a‘atoa e ia ‘iā te ‘outou mea uma e matitiva ai ‘outou, e tusa ma le faula‘i o lona vi‘iga, ‘iā Keriso Iesu.”Fai mai foi le Filipi 4:13 “‘Ou te mafaia mea uma lava ‘ona o ia ‘ua fa‘amalosi mai ‘iā te a‘u.”  O nei fuaitau e tele e aumai ai ia te a'u le faamaoniga, afai ou te fesootai i le Atua e faafaulai, e lē mafai ona ou mativa i se mea. E na te faaopoopo ia tei tatou faamanuiaga (Salamo 68:19). E na te foai mai faamanuiaga mo aso uma. Afai e finagalo o ia e foai atu mea o loo e manaomia mo se aso, e na te faaaogaina soo se auala. I le 1956, sa ou nofo ma so'u tausoga I se tasi o taulaga I Nigeria I Sasae. O lou tausoga e tā tigipalau ma e pau le vaega e maua ai sana tupe pe a valaaulia mai e tagata e ta tigipalau. A leai ni valaaulia, e leai se tupe e maua, ona ma fiaaai lea. E iai se aso ua matuā ma fiaaai ai lava, ma ua ma naunau e maua sona valaaulia e ta tigipalau. E lei leva ae sau se teine i lo ma fale ma se ipu tele o tuu mai lona ulu, ua ia tuu i lalo ma faapea mai, ‘fai mai lo'u uso e avatu le meaai lea mo oulua'. Ua fai atu lo'u tausoga, ‘ou te leiloa lou uso'. Ae tali mai le teine, ‘ae iloa la oe e lo'u uso' ua faliu ma alu loa. Na ona alu ese atu lava, ua ma tatalaina le ipu ma maua ai ni ufi ma le supo moa o iai. Ua matua ma fia aai ma o lea na vave ona ma aai. Ao ma aai i ponaivi moa, na toe foi mai le teine ma faapea mai, ‘faamalie atu e sese le fale na ou sau iai', peitai ua tuai. A finagalo le Atua e foai mai se mea o loo e manaomia, e mafai ona ia faaui mai ia te oe faamanuiaga e foliga e lē oe e ona. Le au pele e, aua e te popole i mea o loo e manaomia. Faatuatua ma usitai i le Atua o le faafaulai, ona e maua lea o mea uma o lo'o e manaomia ma sili atu. E leai se gata i mea e maua mai le Atua, tutumau ma pipii pea ia te ia, i le suafa o Iesu, Amene. 

Ua tapunia mo le vaiaso atoa a'oga i Samoa ona o puipuiga mai le pepesi o le dengue fever.

Le président burundais, Évariste Ndayishimiye, a été désigné le 17 juillet envoyé spécial de l'Union africaine pour le Sahel. Sa mission sera de renouer le dialogue avec les trois pays de l'Alliance des États du Sahel, à savoir le Niger, le Mali et le Burkina Faso, qui sont suspendus de l'organisation depuis les coups d'État. Pourquoi Évariste Ndayishimiye a-t-il été choisi ? La nouvelle gouvernance de l'Union africaine souhaite-t-elle davantage impliquer les chefs d'État en exercice dans la résolution des conflits sur le continent ? Liesl Louw-Vaudran est conseillère principale à l'International Crisis Group pour l'Union africaine. Elle est l'invitée de Pierre Firtion. RFI : Comment analysez-vous la nomination d'Évariste Ndayishimiye comme envoyé spécial de l'Union africaine pour le Sahel ? Liesl Louw-Vaudran : Ça peut être un peu surprenant parce que, en fait, ce n'est pas dans l'habitude qu'un président de l'Union africaine, donc, João Lourenço de l'Angola, nomme un autre président en exercice en tant qu'envoyé spécial. Mais ça montre quand même que cette question du Sahel et de l'AES est très importante pour l'Union africaine. Et le fait que ces trois pays soient suspendus de l'Union africaine – ils ont aussi quitté la Communauté économique des États de l'Afrique de l'Ouest – est vraiment inquiétant. C'est presqu'existentiel pour l'unité africaine. Et l'Union africaine cherche depuis longtemps des moyens d'ouvrir le dialogue avec ces pays-là. Donc, c'est une très bonne chose que le président Lourenço lui-même prenne ça très au sérieux.  Mais pourquoi avoir choisi le président burundais ?   Le choix du président Évariste Ndayishimiye peut surprendre, comme je le disais, mais on pense que ça peut reposer sur plusieurs bases. Premièrement, ça peut créer une certaine continuité parce que le président burundais sera président de l'Union africaine l'année prochaine. Deuxièmement, il est aussi un ancien militaire, donc il sera peut-être plus à même de discuter avec les dirigeants de ces pays, même s'il est un peu d'une autre génération. Et je pense que, troisièmement, il est loin de la région, donc il peut être perçu comme plus neutre. Mais il faut dire qu'Évariste Ndayishimiye n'a pas vraiment d'expérience dans ce domaine de négociation, de dialogue. Il était président de la Communauté Économique des États de l'Afrique centrale aussi quand il y avait de nombreuses crises dans cette région. Donc, on n'a pas vu vraiment le fait qu'il a mis en œuvre sa capacité de dialogue. Donc, il manque de l'expérience. Quel va être précisément sa mission ? Ce sera d'abord, avant tout, on pourrait dire, de renouer le dialogue avec ces trois pays ? Je pense que c'est ça : c'est ouvrir le dialogue, créer la confiance, et puis faire des propositions certainement aux autres pays de l'Union africaine : comment engager ce processus de dialogue, comment aider les pays (si c'est possible). Et puis, éventuellement, réfléchir à leur retour. On parle là d'Évariste Ndayishimiye. En avril, c'était le Togolais Faure Gnassingbé qui a été nommé médiateur pour le conflit dans l'est de la RDC. Nommer des chefs d'État en exercice, c'est une des marques de fabrique de la nouvelle gouvernance de l'Union africaine ? Oui, c'est quelque chose de nouveau. Mais je pense que le choix de la Commission de l'UA, c'est d'abord d'essayer de trouver des anciens chefs d'État. Aujourd'hui, par exemple, pour le Soudan, pour d'autres crises, on réfléchit à essayer de trouver des anciens chefs d'État avec suffisamment de poids sur le continent. Mais il faut dire qu'il y a très peu d'options. Choisir un président en exercice, ça a aussi ses difficultés. On l'a vu avec l'Angola et la crise des Grands Lacs. Ce sont des chefs d'États qui ont leurs propres problèmes à gérer dans leur propre pays. Mais on a l'impression que l'Union africaine est un peu à court de solutions. Je pense que l'Union africaine cherche des mécanismes qui peuvent être efficaces, mais ce n'est pas facile. Sur les grandes crises du moment, l'Union africaine peine toujours à faire entendre sa voix et à imposer ses vues. Qu'est-ce qui bloque concrètement ? Vraiment, je pense que, concrètement, ce qui bloque, c'est d'abord la capacité de l'institution qui a vraiment un faible budget, un faible staff, et de multiples crises à gérer. Il y a un problème de subsidiarité. C'est-à-dire que, dans beaucoup de crises, c'est la région elle-même qui la prend en charge. Et très souvent, il y a tension entre l'Union africaine à Addis-Abeba et les régions, comme par exemple avec les Grands Lacs, avec la Communauté de développement d'Afrique australe (SADC), la Communauté est-africaine (EAC) et l'Union africaine qui n'a pas vraiment trouvé sa place là, à part avec cette médiation angolaise. Et je pense que, troisièmement, avec le rôle des acteurs extérieurs dans les crises, comme au Soudan par exemple, c'est très difficile pour l'Union africaine de peser dans un conflit où il y a des acteurs très puissants. Donc, ça échappe un peu à l'Union africaine. Et comme je le dis, il y a des conflits comme celui au Soudan du Sud où l'Union africaine peut éventuellement faire quelque chose. La Somalie, c'est pareil, il y a une force africaine, donc il y a des endroits et des opportunités pour l'Union africaine de montrer son efficacité. Même si dans des grandes crises très importantes comme celle du Soudan, pour le moment, l'Union africaine n'arrive pas à y avoir vraiment un rôle.

OPEN HEAVENSMATALA LE LAGI MO LE ASO LUA 29 IULAI 2025(tusia e Pastor EA Adeboye)Manatu Autu: O lou lumanai (Your future)Tauloto -Tusi Paia–Faataoto 4:18  “A o le ala o ē amiotonu, e tusa ia ma le malamalama o le ao, o lo‘o tupu pea lona malamalama e o‘o i le totonu o le la.”‭‭Faitauga – Tusi Paia –2 Korinito 5:16-17I aso e lua ua tuanai, sa ou talanoa atu i lou tuanai ma lou taimi nei. O le a faauma lenei a'oa'oga i le talanoaina o lou lumanai ma le a'afiaga e afua mai I lou taimi nei.     I lou tulaga o se tagata faatuatua, ua maua'a lou lumanai aua e pule le Atua i lou tuanai, ma le taimi nei, faapea ma lou lumanai. O ia o le Alefa ma le Omeka! O le mafua'aga lena e faapea mai ai le tusi o Kolose 1:27-“o Keriso lea o lo‘o ‘iā te ‘outou, o le fa‘amoemoe i le manuia.”‭‭Ae le gata i lea o loo faapea mai le tusi o Isaia 3:10 –“Fai atu ia i lē ‘ua amiotonu, e manuia o ia”. O folafolaga nei mai le Atua, e faamaonia ai ia te oe, e manuia lou lumanai.E lua vaega e fa'avasega ai lou lumanai: o lou lumanai i le lalolagi ma lou lumanai i le ola e faavavau. A fai o oe o se Kerisiano fa'amaoni, e le tatau ona e atugalu mo a taeao aua foi, ua folafolaina e le Atua lona tausia o oe i le lalolagi. I le tusi o Ioane 14:13 - o lo'o faapea mai  Iesu, o so'o se mea e te ole atu ai i lona suafa o le a foa'ina ia te oe. O lo'o faapea mai foi o ia i le tusi o Mataio 7 :9-11- po'o le a le tulaga faaletonu o loo tatou iai, e le mafai e se tagata ona tuu atu i a latou fanau ni ma'a pe a latou ole mai i se areto. O lona uiga, e faapefea ona tatou manatu na te le aumaia iai tatou so'o se mea lelei tatou te ole atu ai ia te ia? Afai o oe o se afafine poo se atalii o le Atua, ua folafolaina mai e ia, e leai se mea lelei e te mativa ai i lenei lalolagi.Ua folafolaina e le Atua lona tausia o oe pe a mavae lenei lalolagi – I le Ioane 14:1-3 o lo'o fetalai Iesu e faapea: “Aua le atuatuvale o ‘outou loto; ‘ia ‘outou fa‘atuatua i le Atua, ‘ia fa‘atuatua mai fo‘i ‘iā te a‘u. E tele mea e nonofo ai i le maota o lo‘u Tamā; ‘ana leai, ‘ua ‘ou fai atu ‘iā te ‘outou; ‘ou te alu e sauni se mea e nonofo ai ‘outou. ‘Āfai fo‘i ‘ou te alu ma sauni se mea e nonofo ai ‘outou, ‘ou te toe sau, ‘ou te talia fo‘i ‘outou ‘ia fa‘atasi ma a‘u; ‘ina ‘ia i ai ‘outou i le mea ‘ou te i ai a‘u.”‭I lou tulaga o le alo moni o le Atua, a e tuua lenei lalolagi, o se fale tele I le aai e fausia i le ‘auro mao'i o lo o faatali mai mo oe i le lagi. Le ‘au pele, afai e te lei tuuina atu lou ola ia Iesu Keriso, o loo e iai i le malo o le pouliuli, ma e faaluaina le leaga mo oe. I le lalolagi, e iai le pule faitalia  a Satani e faatamaia lou ola, aua o loo e iai i lona malo. Ae a o'o foi i le fa'avavau, e lafoai oe i le lepa afi, e mamao ese ma le Atua, o le puna'oa o le filemu, le olioli ma le malamalama. A fai e te lei tuuina atu lou ola ia Iesu, liliu nei ia te ia, aua a I fafo o le Atua, e malaia lou lumanai (Isaia 3:11). A fai o e ia Keriso, ma tumau ia te ia, e manuia lou lumanai, i le suafa o Iesu, Amene.  

Today, we break down Granny: the solo-developed mobile horror hit that racked up a billion downloads and $50,000 daily ad revenue with no UA, no team, and nothing but YouTube virality.You'll learn:The secrets behind Granny's viral growth and billion-plus downloadsWhy four simple interstitials are better than banners, IAP, or rewarded videoHow meme culture, Let's Plays, and YouTube Shorts keep the DAU highHow a lack of mediation and adops left $50 million on the tableWhat makes Granny so replayable—and why nobody's cloned the formulaThe untapped goldmine of horror games on mobileKey Takeaway:You do not need a team, UA, or even high production values to win. Build for memes, embrace virality, and never underestimate the power of a good scare on mobile.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Granny: The Horror Game04:26 Game Mechanics and Design Exploration07:27 Gameplay Experience and Strategies10:26 Monetization and Revenue Insights13:26 Multiple Endings and Replayability16:23 Personal Reflections on Horror Games19:22 The Evolution of Granny: From One to Two21:50 Connecting the Dots: Granny and Slendrina Lore23:57 The Passion Behind Game Development26:42 Analyzing Download Trends and User Engagement31:08 Revenue Insights: The Financials of Granny Games35:17 Optimizing Ad Placements for Better User Experience36:18 Game Design and Monetization Strategies37:29 Understanding Ad Mediation and Revenue Loss39:52 Calculating Potential Revenue Losses42:00 Leveraging YouTube for Marketing44:09 The Impact of Horror Games on YouTube46:05 Challenges in the Horror Game Genre50:01 Future of Horror Games and Closing ThoughtsMatej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiarPlease share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

OPEN HEAVENSMATALA LE LAGI MO LE ASO GAFUA 28 IULAI 2025(tusia e Pastor EA Adeboye)Manatu Autu: O lou taimi nei(Your present)Tauloto -Tusi Paia–Efeso 5:15  “O lenei, ‘ia fa‘aeteete ‘outou ‘ina ‘ia ‘outou sāvavali ma le fa‘autauta, ‘aua ne‘i fa‘apei o ē vālelea, a ‘ia fa‘apei o ē popoto;”‭‭Faitauga – Tusi Paia –Kenese 25:27-34O lou taimi nei, e avea ma ou tuanai i le lumanai. E pei a ona avea filifiliga ma mea na ui ai I le tuanai e fanau mai ai lou taimi nei, e faapena foi ona avea mea o loo e ui ai ma filifiliga i le taimi nei, e fanau mai ai lou lumanai. O le mafuaaga lea e tatau ai ona e mafaufau lelei ma faaeteeete i le ituaiga soifuaga o loo e ola ai i le taimi nei ia fanau mai ai se lumanai lelei mo oe. Fai mai le Efeso 5:15-16 ‘ia ‘tatou sāvavali ma le fa‘autauta, ‘aua ne‘i fa‘apei o ē vālelea, a ‘ia fa‘apei o ē popoto; ‘ia fa‘aaogāina o tatou aso i lenei olaga, auā o ona po nei ‘ua leaga. I le fuaiupu e sosoo ai, o loo faailoa mai ai le uiga o le savali ma le faautauta:“O lenei, ‘aua ne‘i fa‘avalea ‘outou, a ‘ia ‘outou iloa le finagalo o le Ali‘i.” Efeso‬ ‭5‬:‭17‬ ‭O le savali ma le faautauta o le savali ma le poto. O le faataga lea o le poto o le Atua e faatumu lou loto ina ia e maua se malamalama i lou loto i le finagalo o le Atua, ma faia. O Esaù o le faataitaiga o se tagata i le Tusi Paia e lei savali ma le poto ma na aafia leaga ai lona lumanai. O ia o le ulumatua a Isaako ma Repeka, ma e tatau ona ia maua faamanuiaga o le ulumatua mai lona tamā. Sa susulu manuia lona lumanai seia oo i le aso na alu ai e tulimanu. E foi mai I le fale ma le fiaai ae o loo fai atu le kuka a lona uso o Iakopo. Na faataga e Esau lona fiaai e faanenefu lona mafaufau ma ia talia le ofo a Iakopo e faatau lona tofi o le ulumatua mo se ipu meaai e pei ona tatou iloa i le faitauga o le Tusi Paia o le asō. E na te lei iloa o lona tofi o le ulumatua na ia faatau atu faatauvaaina, o le fesootaiga lea ma le faamanuiaga o loo faatali mai i lona lumanai. Auā na faatauvaa ia te ia le tofi o le ulumatua, na aveeseina le faamanuiaga ma ia. E tatau ona e soifua i se auala e te lē tausami lou lumanai i le asō. Aua e te faapei o Esau, e lei mafai ona silasila mamao e sili atu i se mea o manaomia, ma ua ia faatagaina le fiaai e lē maua ai se faamanuiaga tumau. O lei si tagata e lei savali ma le poto ae faataga mea na ia faia e faaumatia lona lumanai o Reupena. O Reupena o le ulumatua a Iakopo, ma ona o ia o le ulumatua, e agavaa e na te maua uma faamanuiaga. Peitai e lei poto ma ua ia momoe ma toalua a lona tamā. Ua ia faatagaina le manaoga o le tino e faoa e lana fanau faamanuiaga e tele semanu latou te maua. Ina ua lata ina o le a oti lona tamā, e lei maua e ia ma ona suli ni faamanuiaga, ae na latou maua fetuu (Kenese 49:3-4). Le au pele e, filifili e savali ma le poto, savali e tusa ma le Upu a le Atua I taimi uma ina ia mafai e oe ma lau fanau ona selesele fua lelei i le lumanai. O mea e te faia i le asō e fua iai taunuuga o lou olaga ma lau fanau i le lumanai. Ia soifua ma le poto, i le suafa o Iesu, Amene. 

What's working in app marketing right now, and where is it headed in Q4 2025?In this video, we break down the latest, data-backed insights from Appsflyer's new report: The State of eCommerce App Marketing - 2025 Edition.Whether you're in eCommerce or not, these trends reveal what's shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.You'll Learn:✅ Why iOS users convert faster and spend more than Android users (with real data)✅ How to use remarketing to boost retention and lifetime value✅ Why Web-to-App Funnels are dominating in 2025 — and how to implement them✅ Growth tactics from top apps like Timu that increase repeat purchases✅ The “5% Retention Strategy” that can grow revenue by up to 95%If you're an app marketer, indie developer, or growth leader preparing for holiday season spikes, this report offers proven strategies to reduce costs, increase ROAS, and stay ahead of the competition in 2025.

What's working in app marketing right now, and where is it headed in Q4 2025?In this video, we break down the latest, data-backed insights from Appsflyer's new report: The State of eCommerce App Marketing - 2025 Edition.Whether you're in eCommerce or not, these trends reveal what's shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.You'll Learn:✅ Why iOS users convert faster and spend more than Android users (with real data)✅ How to use remarketing to boost retention and lifetime value✅ Why Web-to-App Funnels are dominating in 2025 — and how to implement them✅ Growth tactics from top apps like Timu that increase repeat purchases✅ The “5% Retention Strategy” that can grow revenue by up to 95%If you're an app marketer, indie developer, or growth leader preparing for holiday season spikes, this report offers proven strategies to reduce costs, increase ROAS, and stay ahead of the competition in 2025.

OPEN HEAVENSMATALA LE LAGI MO LE ASO FARAILE 25 IULAI 2025(tusia e Pastor EA Adeboye)Manatu Autu: Tu'u saoloto mai fetuu tuufaasolo i augatupulaga 1 (Freedom from generational curses 1)Tauloto -Tusi Paia–Ioane 8:36 “O lenei pe ā tu‘u sa‘oloto ‘outou e le Atali‘i, ‘ona sa‘oloto fa‘amaoni ai lea o ‘outou.”‭‭Faitauga – Tusi Paia –Kolose 2:14-15O nei aso, e toatele tagata o loo puapuagatia i fetuu tuufaasolo mai augatupulaga. E faigata ona latou manuia i aso uma, peitai e peiseai o iai se malosiaga o loo tetee iai latou. Afai o le tala lea o lou olaga, ou te folafola atu lou saolotoga i le asō, i le suafa o Iesu. Afai e te maitauina ni mea lē lelei  ma faaletonu o tutupu i lou aiga e foliga mai e lē mafai e seisi ona pulea, e leiloa poo ni fetuu tuufaasolo . O se vaega taua i fetuu tuufaasolo i augatupulaga, e faatonutonu e temoni ona ua maea ona latou fausia ‘olo po'o pa puipui malolosi i lea aiga. Ona o le malosi o nei ‘olo ua fausia i le aiga, e i'u ina toatele tagata o le aiga e lavevea ai. Ua latou vaai atu i aafiaga o fetuu, ua manatu o se mea masani i le aiga ma è lē taumafai e tetee iai. Ina ua fasiotia e Mose le Aikupito e faasaoina le Iutaia, o le Iutaia lava lea e tasi na tetee ia te ia ma faailoa le mea na tupu. Ua latou alolofa i tagata o loo faapologaina i latou e ui o loo puapuagatia ai. Na latou misa ma Mose i le vao i le tele o taimi ona o le faasaoloto fua o latou. E talanoa mai lava i meaai sa aai ai i Aikupito e oo i tuugamau (Numera 11:5, Esoto 14:11). O loo manino e mananao e oti i le tulaga pologa e pei foi ona maliliu ai o latou tuaā. O le ‘olo ua fausia e le tiapolo ua pulea o latou mafaufau. Le au pele e, afai e te vaai atu i se mea lē lelei o tuufaasolo i lou aiga, faamolemole aua e te taliaina o se tulaga masani. Aua e te faatagaina fetuu e pulea lou mafaufau, ae ia e filiga e talepe ma tuu saoloto oe mai na fetuu. E ono ui ai lou tama, tina ma i latou e matutua atu ia te oe, peitai e le faapea e tatau ona e ui ai foi ma oe. E iai se alii talavou e 39 tausaga ua lata ona atoa le 40. Na sau ia te au mo tatalo ma faapea mai e leai se alii i lona aiga e ola ma sili atu ma le 40 tausaga. Fai mai o ia o le alii pito matua i lona aiga ao lea ua lata ona atoa lona 40. Na fefe o le a oti foi o ia ma o le mafuaaga lea na sau ai e vaai au. Na ma tatalo ma o loo soifua pea o ia e o'o mai I le asō e sili ma le 30 tausaga mulimuli ane. Ana faapea e lē musu e fano i fetuu tuufaasolo i augatupulaga a lona aiga ae sauni o le a oti, semanu e lē mafai ona faasaolotoina. Afai o loo e maitauina ni fetuu tuufaasolo i lou aiga, gauai i le Atua i le asō, tetee atu i le tiapolo ona ia sola ese lea ma oe (Iakopo 4:7). TataloOu te pulea lo'u olaga, ma ou te talepe ni olo ma pa puipui ua tuu e le tiapolo i lo'u olaga, i le asō, i le suafa o Iesu e tatalo atu ai nei, Amene. 

We break down Century Games' Tasty Travels, the new merge hit muscling into a category long dominated by Travel Town and Microfun. Tasty Travels is not just a clone. It's a polished, high-velocity merge machine, doubling the ARPDAU of Travel Town and already scaling toward $200,000 daily revenue, with a launch playbook built on AI, altered gameplay, and relentless creative iteration. We explore why Century's approach to UA and live ops could make them a serious threat to every top-grossing merge game and why nobody wants to go head-to-head against them.What's inside:Insane UA and CreativesOnboarding and PaceEvents, Live Ops, and MonetizationMarket Impact!Clone Wars and CopycatsKey Takeaway:Tasty Travels is not just another merge game. It's Century Games' statement that nobody is safe from a studio that can outspend, outclone, and out-iterate the entire category.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/IreEye1zjF0Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Tasty Travels04:14 Gameplay Mechanics and Features07:15 Comparative Analysis with Travel Town10:06 User Experience and Game Economy13:22 Event Structures and Engagement16:15 Innovative Elements and User Acquisition Strategies21:13 Introduction to UA Play and Gameplay Mechanics24:15 Live Operations and Monetization Strategies27:14 Ad Monetization in Merge Games31:16 Revenue Insights and Market Trends37:46 Future Predictions and Competitive Landscape40:17 Exploring Creative Strategies in Gaming43:26 The Role of User Acquisition in Game Success46:42 Innovations in Game Design and User Engagement51:51 Competitive Landscape in the Gaming Industry---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Questions Moshe answered in this episodeWhat is Scrambly, and how does it fit into the rewarded UA landscape?Why is rewarded user acquisition resurgent in gaming, finance and surveys?What distinguishes high-intent, high-quality traffic from traffic that's likely to churn?How does Scrambly fight ad fraud and guarantee legitimate acquisitionWhat's the business impact of knowing your customers, and how does it transform retention and campaign targeting?What are the new best practices for brands choosing UA partners?Why is data transparency and long-term communication with vendors crucial for ROAS?How does Scrambly's approach to retention and lookalike targeting shape user LTV?What does Moshe see for the future of rewarded UA and engagement platforms?Timestamps(0:00) – Introduction; why rewarded UA, why now?(1:20) – Scrambly overview: what, where, and whom they serve(2:00) – Rise of rewarded UA vendors; market evolution(2:25) – From high-engagement to high-intent UA: how the space is changing(2:45) – Scrambly's difference: user selection, intent, offer-matching(3:10) – Loyalty, drop-off, and the “churn” problem(5:00) – Fraud, VPN spoofing, and Scrambly's KYC protocol(8:00) – Retention campaign setup, advertiser best practices(9:45) – Why transparent ROAS data matters(10:55) – Playtime clock and KYC's impact on extended retention(11:40) – Where is rewarded UA headed? What's next?(12:14) – Wrap-upQuotes(2:11) “Traffic used to be engagement-focused to get high rankings on the App Store, but this has evolved to more high-intention UA strategies.”(8:18) “For gaming companies, you should make at least a sixty-day event window for targeting so we can engage the users as much as possible.”(11:56) “The connection that brands have with users from rewarded traffic is super important for the long run.”Mentioned in This EpisodeScramblyMoshe Even-Israel Linkedin

In this solo episode, Matej breaks down the new rules of user acquisition for mobile games in 2025, backed by real survey data from 20,000+ newsletter subs and hundreds of UA managers. Full report: https://lancaric.substack.com/p/q1-2025-brutally-honest-ua-reportFrom channel splits and rewarded UA to the creative volume arms race, fraud, AI hacks, and why your next UA hire needs to be a creative prompt engineer, nothing is off the table. This is the data-driven, brutally honest update the industry needs.What's inside:UA Channel Reality: Most studios still pump 80 percent of spend into Facebook and Google, even when running across nine channels and doing seven million a year. Some are forced to pause Facebook or shift heavy budgets to Applovin—yet diversification is still rare and risky.Rewarded UA Surge: Rewarded UA channels are exploding, with more vendors than ever. The scale is better, but fraud and LTV prediction remain massive headaches. Retention falls off after D7, so you need tougher targets, multi-step offers, and real post-install engagement to make the math work.Creative Arms Race: The volume of creatives needed has never been higher. The best ad-monetized games now pump out 2,000+ creatives a quarter—more shots on goal, more winners, and more chance to beat your “stuck” top creative. Iteration and refresh speed is everything.AI Eats Creative: AI-generated creatives, AI UGC, and meta-style hooks are not a trend—they're the new default. The best teams use AI to pump out, localize, and iterate hooks, voiceovers, and even UGC cameos faster than ever.Creative Testing & Skills: Most teams test new creatives by launching them straight into BAU (business as usual) campaigns, rather than in separate tests. TikTok and Apple, not just Facebook, are where new winners show up. If your UA manager can't write a killer AI prompt, you're already behind.Key Takeaway:2025 is not about more channels or smarter spend—it's about creative firepower, AI leverage, and hiring UA pros who are part prompt engineer, part analyst, part storyteller. Copy the benchmarks, scale the winners, and never stop refreshing.Get our MERCH NOW: 25gamers.com/shop---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lancaric⁠Youtube: https://youtu.be/8tC8hnnDbiwJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to the State of User Acquisition04:19 Key Findings from the UA Survey07:12 Current Trends in User Acquisition Channels10:09 Challenges in Rewarded User Acquisition13:19 Creative Strategies for Effective User Acquisition16:12 The Role of AI in Creative Production19:22 Testing and Iterating Creatives22:22 Future Skills for User Acquisition Managers25:05 Conclusion and Final Thoughts---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine!You'll learn:✅ How Routinery ranks #1 for “morning routine”✅ What's working in its onboarding & paywall strategy✅ Monetization tactics that drive conversions fast✅ The one growth strategy that most devs ignore✅ My personal morning routine & productivity boost formulaIf you're building a habit tracker, productivity app, or trying to monetize without ads, this teardown gives you the exact roadmap.Plus, I shared a powerful tip on how to monetize users who may never subscribe—and turn that into real revenue.Get MagicMind today:You have a limited offer you can use now, that gets you up to 50% offyour first subscription or 20% off one time purchases with code:APPM50 at checkoutYou can claim it at: https://www.magicmind.com/APPM50Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Apps are shifting billions. Timing is everything. iOS users are your VIPs.If you're in e-commerce and still running last year's playbook, you're already behind.The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine!You'll learn:✅ How Routinery ranks #1 for “morning routine”✅ What's working in its onboarding & paywall strategy✅ Monetization tactics that drive conversions fast✅ The one growth strategy that most devs ignore✅ My personal morning routine & productivity boost formulaIf you're building a habit tracker, productivity app, or trying to monetize without ads, this teardown gives you the exact roadmap.Plus, I shared a powerful tip on how to monetize users who may never subscribe—and turn that into real revenue.Get MagicMind today:You have a limited offer you can use now, that gets you up to 50% offyour first subscription or 20% off one time purchases with code:APPM50 at checkoutYou can claim it at: ⁠https://www.magicmind.com/APPM50⁠Work with us: ⁠https://www.appmasters.com⁠Indie App Santa: ⁠https://www.indieappsanta.com⁠Get training, coaching, and community: ⁠⁠https://appmastersacademy.com/⁠*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters⁠*********************************************Apps are shifting billions. Timing is everything. iOS users are your VIPs.If you're in e-commerce and still running last year's playbook, you're already behind.The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.Peak season is coming. Want to win it? Check out the report: ⁠https://shorturl.at/Av8fR⁠*********************************************Follow us:YouTube: ⁠⁠AppMasters.com/YouTube⁠⁠Instagram: ⁠⁠@App Masters⁠Twitter: ⁠⁠@App Masters⁠TikTok: ⁠⁠@stevepyoung⁠⁠Facebook: ⁠⁠App Masters⁠⁠*********************************************

In this edition, Julian & Ashea are joined by Will Shanks and James Santiago of Universal Audio, where they discuss UA's impact on bringing hardware magic to the digital age.About Our Guests:Will Shanks: Senior Product Designer / Professional PluginsJames Santiago: Senior Product Designer / Guitar ProductsTalking Points:The Secret History of the A-Type ProcessorA-Type processor, and how UA pushed it even further with modern circuit mods and expanded creative features.A-Type as historic preservation tool of a particular era of recorded musicAnalogue Vs Digital Vs Analogue Emulation with additional features.UA's impact on bringing hardware magic to the digital age About A-Type Multiband Dynamic Enhancer For modern music producers, the name “A-Type” conjures images of analog recording studios and ancient equipment used for workhorse tasks like noise reduction and tape transfers to digital. But such associations don't tell the whole story. The legacy of the Dolby A-Type noise reduction system* isn't just about preservation — it is also a story of transformation. What began as a groundbreaking noise reduction circuit in the golden age of magnetic tape quietly shaped the sound of some of the most iconic records of all time as a creative effect. Now, reimagined as a modern tool for music producers and engineers working in DAWs, the UAD A-Type Multiband Dynamic Enhancer plug-in brings this forgotten “studio secret” back into the spotlight. A-Type Blog - https://www.uaudio.com/blogs/ua/making-of-uad-a-type Finds of the week:Each week our guests share something they have found, (usually audio related but it doesn´t have to be; it can be anything from audio software to movies or even a jar of pickle): Julian: Surrounded by Sound: Ray Dolby and the Art of Noise ReductionAshea: https://wiredmasters.co.uk/ (Tape Baking Story)Will: Amazon Pants James:Installation of tone makers in Times Square Max Neuhas -

OPEN HEAVENSMATALA LE LAGI MO LE ASO LUA 22 IULAI 2025(tusia e Pastor EA Adeboye)Manatu Autu: O ou aso ua i aao o le Atua (Your times are in God's hands )Tauloto -Tusi Paia–Tanielu 2:21“O ia fo‘i na te liua tausaga ma tau; e ‘ave‘eseina e ia o tupu, e tofia fo‘i e ia o tupu; Pe foa‘iina mai e ia le poto i ē o popoto, ma le malamalama i ē o iloa mafaufau.”‭‭Faitauga – Tusi Paia –Salamo 31:14-21I tausaga ua tuanai,sa iai se tamaitai sa tuu lona faatuatua i le Atua mo sona tofi i ni tausaga se tele, seia oo ina matua, ua le toe fanau. I se tasi o matou sauniga faa Evagelia, sa ou faapea atu I tagata uma, ia latou ole atu  I le Atua mo soo se mea latou te mana'omia, ona faasaga lea o le tamaitai lea i le Atua ma fapea atu: “Le Alii e, ou te le toe faalavelave atu ia te oe i so'u to'alua. Ua leai se aoga aua ua le mafai ona ou toe fanau. Ae ou te auauna pea ia te oe.” Na lagona e le Atua Matautia lenei tatalo, ma e lei leva tele ae o'o mai se tamaloa ia te ia ma faapea atu: “Ua fetalai mai le Ali'I, ia avea oe ma a'u ava”. Ua faate'ia o ia, ma fai i le tamaloa e alu e toe tatalo e faamautinoa o sa'o lana faalogo i le Atua. Ae peita'i, sa maumaututu pea o ia, ua maea tatalo ma ua faalogo i le Atua.  Ona ia fesili atu lea, “E te lē mana'o I se fanau? Aua o a'u ua te'a le taimi e mafai ona ou fanau ai.” Ae tali le tamaloa: ‘E le afaina lena tulaga aua e iai la'u fanau. Sa fai muamua lo'u aiga, ua maliu, pau le tulaga o loo ou mana'omi, o se uo ma te nonofo ma avea ma tina mo la'u fanau.” Ona la faaipoipo lea, ma o le tina lenei sa manatu e le mafai ona toe fanau, ua fanauina se masaga I le 9 masina mulimuli ane. E leai se tapula'a i le taimi a le Atua, e mafai ona ia faatelevaveina le taimi pe toe faafoi I tua e tusa ma lona finagalo. E u'u e le Atua le taimi, tausaga ma fuata I ona a'ao, ma e mafai ona ia suia e tusa ma lona finagalo. (Tanielu 2:21). A faapea mai tagata ua faagata se tulaga e mafai ona e o'o iai, aua e te amanaiaina. E na o le Atua e iai le upu mulimuli mo lou olaga. O ia o le Alefa ma le Omeka (Faaaliga 1:8). Ina ua faapea mai tagata e le toe fananau Aperaamo ma Sara, sa liliu e le Atua le taimi ma ua faatupuina lo lā ataata. (Kenese 21:6-7) E ui ina manatu tuafafine o Lasalo ua maliu ma ua le toe iai Lasalo, sa taunuu atu Iesu ma fetalai, “O a'u o le toetu ma le ola.” (Ioane 11:25). A asiasi le Atua i se tagata, e nate toe faafoisia tausaga ua maumau i le soifua o le tagata lena. Afai o e soifua pea ma o le Atua o lou Tamā, e le‘i uma lou taimi. O ou aso o loo I a'ao o le Atua, ma a fai mai e lei uma, aisea e te faapea mai ai ua te'a lou taimi? Ia e ta'utino le Upu a le Atua ae lē o le tulaga o loo e soifua ai nei. E na o le Atua e iai le pule e faagata ai lau mataupu, afai o lena o loo e soifua pea, o lona uiga, e na te lei tapunia, ma e tele pea ni fuafuaga mo lou soifua! Afai o lo'o e soifua pea, e mafai e le Atua ona pulea taimi, o le tau ma aso e alofaina ai oe, i le suafa o Iesu, Amene. 

Ua fa'aalia e se tasi o sui na resitara e tauva i palota i le masina fou mo le palemene o Samoa lana fa'ai'uga e le alu i le tauvaga.

Ua malosi le vala'au i le fa'atulagaina o tulafono e puipuia ai fanau mai faiga saua e fa'aaogaina ai le Artificial Intelligence (A-I) i luga o le 'upega tafa'ilagi.

OPEN HEAVENSMATALA LE LAGI MO LE ASO TOONAI 19 IULAI 2025(tusia e Pastor EA Adeboye)Manatu Autu: Ia Agaalofa e lē Aunoa (Be Kind Always)Tauloto -Tusi Paia–Efeso 4:32 “A ‘ia ‘outou feagaleleia‘i, ‘ia femutimutivalea‘i lo ‘outou alofa, ‘ia fefa‘amāgāloa‘i ‘outou, fa‘apei ‘ona fa‘amāgaloina ‘outou e le Atua ‘iā Keriso.”‭‭Faitauga – Tusi Paia –Iosua 2:1-24O nisi tagata e tautatala lē faaaloalo i tagata latou te lē masani aemaise lava i latou e foliga maualalo ifo o latou tulaga. A o isi tagata a vili atu se isi i se numera e lē o lisiina I lana telefoni, e tali i ai pei o lea tagata ua fai ma faalavelave. E lē faatali se'i iloa po o ai o lo o vili mai, na o le piki lava o le telefoni ma masau le fesili, “o ai lea?” Fai mai le tusi o Eperu 13:2; e tatau ona e alofa i tagata ese auā e te lē iloa le taimi e te lua fetaui ai ma se agelu. E te iloa e mafai ona auina atu e le Atua lou fesoasoani e ala atu i se valaau telefoni?Sa o'u faamatala se tala i lenei fa'amalosi'au i le lua aso ua tuana'i i le taimi na o'u mana'omia ai se £50 a'o o'u alu i sau malaga i Peretania i ni tausaga ua mavae. Sa ou tatalo i le Atua mo se £50 ma i ni nai minute mulimuliane na tatagi la'u telefoni. Na faapea mai le tagata, “Biyi?” Sa o'u tali “E leai se Biyi iinei.” Na toe fesili mai, “ e lē o le numera lea a Pai ma Lafai?” Sa o'u tali, “Ioe, peita'i e leai se Biyi iinei.” O lea na fai mai ai, “Faamalie atu.” Na o'u tali, “e lē afaina, faamanuia le Atua ia te oe.” Ona faapea mai lea, “o le a le uiga o lau tala faamanuia le Atua ia te a'u? E faafefea ona e iloa le Atua?” Na o'u tali, “o ia o lo'u Fa'aola.” Ona toe fesili mai lea, “O ai lea ma te talanoa?” Na o'u faailoa I ai lo'u igoa ma o le auala lea na fa'aaogā ai e le Atua lea uso e tali mai ai la'u tatalo mo se £50. Pe ana o'u tautala sauā I le telefoni auā o'u te lē iloa lea tagata ma ua ala ona ma talanoa ona ua sesē le numera sa ia vilia, semanu o'u te misia faamanuiaga a le Atua.I le Faitauga mai le Tusi Paia o le asō, o Raava le fafine talitane na agalelei i tagata na auina e asiasi faalilolilo le nu'u. Na ia talia nei tagata i totonu o lona fale, o se fa'aiuga e ono o'o ai le leaga ia te ia. O lona agalelei na laveaiina ai mulimuli ane lona aiga ina ua soloia pa o Ieriko (Iosua 6:22-25). Na auala ai fo'i le tofia ma filifilia o ia o se tasi o tinā o Iesu le Fa'aola (Mataio 1:5) ma fa'amautinoa ai le faitaulia o ia i le lisi o le ‘au faatuatua (Eperu 11:31). Ua faamatala mai le tusi o Fa'ataoto 31:26 ia i tatou faatatau i le fafine amio lelei, e tautala o ia ma le poto ma ua i lona laulaufaiva le tulafono o le alofa. Ia e agalelei i au upu ma au amioga i isi. Ia avea au upu e fa'atupu ai le faamoemoe I tagata ae lē o le faanoanoa ma le fa'avaivai. E te toe selesele so'o se fatu e te totō.Le au pele e, e mafai ona tali le Atua i lau tatalo e ala mai i se telefoni mai se numera sesē poo se talanoaga fa'asamasamanoa ma se tagata e te matua'i lē masani ai. O le mafuaaga lea e tatau ai ona e agalelei ma loto alofa i so'ose tagata i taimi uma. Ou te tatalo ia aua ne'i e misia faamanuiaga a le Atua mo oe, i le suafa o Iesu. Ia e agaalofa ma faaaloalo e lē aunoa, i le suafa o Iesu, Amene.

Upcoming events:Whiskey Tasting: https://event.appsflyer.com/gamescom2025/AFHeroic Party: https://lu.ma/tjkk5r8kThe crew kicks things off by breaking down Roblox's bold new IP licensing platform—will it unlock the next Pokémon or just spin up another corporate side quest?Then it's off to Turkey for a pulse check on one of mobile gaming's fastest-evolving markets, followed by a surprise breakout story from France that's punching way above its weight class.We rewind the clock on Kixeye to understand how Kingdom Maker clawed its way back into the spotlight—just in time to shift focus to the real battlefield: user acquisition.Moon Active and Scopely are locked in an all-out UA war, with budgets big enough to fund a small nation. Add some industry espionage, a sprinkle of aggressive cloning, and you've got a market where only the paranoid survive.Oh, and yes—we're still trying to decide if Monopoly Go is actual genius or just Coin Master in a tuxedo.02:56 Podcast News27:16 Roblox's New IP Licensing Platform36:08 Turkish Mobile Game Market Insights44:11 French Mobile Game Developer's Success49:49 Kingdom Maker and Kixeye's History58:42 Moon Active vs. Scopely: The UA War59:21 Industry Espionage and Market Competition01:01:16 Monopoly Go and Coin Master Strategies01:05:53 Final Thoughts on Market Strategies

Ua iloa i se su'esu'ega le ta'atele o le faiga solitulafono e fa'afaigaluegaina ai nisi i totogi matua maualalo mai o le minimum wage i Ausetalia.

Becky Burke has been busy heading into her first season as Arizona women's basketball coach, but she took a few minutes to join us to preview the Wildcats' upcoming season, and what fans should expect from this new era of UA women's hoops. Plus, what can we expect from Arizona football's defense in 2025, and what can UA football do to improve its NIL situation?

At MAU Vegas, Jen Donahoe sits down with Ben Webley, CMO of Scopely, to unpack the strategies behind Monopoly GO!'s meteoric rise. From player psychology to brand IP, virality loops to UA muscle—this conversation breaks down what really drove the biggest mobile game launch of the decade. If you're in gaming and not taking notes on this one, you're already behind.

In this special compilation episode of Mission Admissions, host Jeremy Tiers sifts through his Season 4 conversations to bring you some important leadership reminders, as well as a handful of customer service strategies that will help you deliver a more memorable college search experience for prospective students and families.Guest Names:Ken Anselment, Vice President for Enrollment Management, RHB Stephanie Dickerson, Associate Director of Admission, University of Louisville Pasquale Romano Jr., Hospitality Expert & Accounts Manager, UrVenue Dr. Matt McLendon, Associate Vice President and Executive Director of Enrollment Management at The University of Alabama  McKenzie Sullivan, Admissions Counselor, The University of Akron  Reece Baines, Junior, Wilson High School, PA Mickey Baines, Partner and Technology Services Practice Leader, Kennedy & Company Guest Social: Ken: https://www.linkedin.com/in/kenanselment/Stephanie: https://www.linkedin.com/in/stephanie-dickerson-m-a-a816779a/Pasquale: https://www.linkedin.com/in/pasquale-romano-jr/Matt: https://www.linkedin.com/in/matthew-mclendon/McKenzie: https://www.linkedin.com/in/mckenzie-sullivan-m-ed-36051b144/Mickey: https://www.linkedin.com/in/mickeyb/Guest Bios: Ken Anselment is Vice President for Enrollment Management at RHB, a division of Strata Information Group. He joined RHB in May 2022 after serving as the Vice President for Enrollment at Lawrence University in Appleton, Wisconsin, where he worked for 18 years.Stephanie Dickerson is currently in her eighth recruitment cycle with UofL. She began her career there in 2017 as an Admissions Counselor and progressed into a Senior Admissions Counselor role, then the Coordinator of the Dual Credit Program & AP Summer Institute, and now her current role as Associate Director. A seasoned hospitality professional with over 15 years of experience in Las Vegas, working with renowned hotels and nightlife/daylife concepts, Pasquale Romano Jr. is now an advisor for UrVenue the leading hospitality technology solution working with well-known hospitality brands like Tao Group, Groot Hospitality, and Wynn Nightlife.Dr. Matthew B. McLendon leads the University of Alabama's enrollment efforts, providing strategic leadership for enrollment planning, implementation and assessment. He also has fiscal responsibility for all facets of enrollment management.McKenzie Sullivan currently serves as an admissions counselor at The University of Akron. In addition to her work at UA, she sits on the OACAC executive board as the Northeast Ohio Delegate and is a part of the NACAC NEXT leadership cohort for 2024-2025.Reece Baines is currently finishing up his junior year of high school in Pennsylvania. He's an avid drummer, also works part time for a local community organization, and he volunteers as an orientation counselor at his high school. As a consultant and former practitioner in higher education, Mickey Baines has over 25 years of experience building, implementing, and leading enrollment and student success systems and teams. In his current consulting role he leads the technology services practice for Kennedy & Company, helping colleges and universities with their design, implementation, and customization of CRM technologies.  - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025!