Podcasts about stay ahead

Why Universities Need To Be Marketable BrandsBurzeen Bhathena reveals how universities market themselves like top consumer brands, balancing competition, regional awareness, and multi-stakeholder needs. He explains why even well-known institutions must invest heavily in digital, print, and outreach campaigns to attract quality students and faculty. From parents and students to corporates and influencers, every audience requires a unique message.5-Point Summary✅ Education is Big Business – Universities now market like FMCG brands to stay competitive.

In this episode of The Fractional CMO Show, Casey Stanton delivers a powerful mindset shift: if you want to earn more, you have to play bigger.   This episode tackles the real reason so many talented marketers struggle to land high-paying fractional CMO clients—and it's not a lack of skill. Casey breaks down how a scarcity mindset, fear of rejection, and clinging to meritocracy are holding you back. He shows you how to shed outdated beliefs, stop targeting underfunded clients, and confidently “punch up” to work with bigger businesses that solve for speed, not cost.   Packed with real-world examples, Casey shares why talking to strangers is the #1 growth skill, how to raise your rates with conviction, and how to position yourself as the kind of marketing leader companies are eager to invest in. This episode is your invitation to stop crawling up the ladder and start climbing the mountain.   Key Topics Covered:   -The mindset trap of "earning your way up" and why it's costing you money -Why marketers must punch up to win bigger, better clients -The power of solving for speed over cost in today's market -How to stop undervaluing yourself—and start charging premium rates -Why volume outreach is still king (and how to do it right) -How to build trust fast and become the obvious hire -The critical difference between being a technician vs. a marketing leader -Why smaller companies often can't afford you (and how to spot the right ones) -Structuring client deals for upside—including getting a cut of the exit The new playbook for fractional CMOs: productized services, confident sales, and category ownership  

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Let's look at today's hot topics! Get the latest news and updates directly from RTD News: http://rtd.news✅Get tamper-proof, stackable 1/4 grain gold cards—your new barter currency when chaos hits. Visit https://minigoldbars.com to find out more!✅ Own elite Swiss platinum—1g of .999 fine purity. Secure yours now! https://bit.ly/FinePlatinumBar✅Turn your fading dollars into real value — get affordable, spendable 24K GoldNotes now!

 David Woll sits down with local resident known as "The Rock Father," to discuss his fascinating career in the toy, film, and music industries. Together, they celebrate Grayslake's vibrant community, favorite local events, and beloved businesses. James shares insights into the toy industry, his family's involvement in local arts, and his commitment to giving back through Avon Township. The episode highlights the importance of community connections, supporting local businesses, and fostering kindness, offering listeners a warm, hometown perspective on life in Grayslake. Certainly! Here's your revised text, keeping the same format, content, and context, but changing the name from Jameson to James: Discovering Grayslake: Lessons in Creativity, Community, and the Toy Industry with “The Rock Father” Welcome to another in-depth exploration of “Discovering Grayslake,” where host David Wohl sits down with local luminaries to uncover the stories that make Grayslake a vibrant hometown. In this episode, David welcomes James—better known as “The Rock Father”—whose journey from the film and music industries to the heart of the toy world offers a masterclass in creativity, resilience, and community engagement. Whether you're a local business owner, a creative professional, or simply someone who loves a good story, this episode is packed with actionable insights and expert advice. Let's break down the main themes and tips from the conversation, offering you a comprehensive guide to building a meaningful career and community presence—right here in Grayslake or wherever you call home. Table of Contents The Power of Community Connections Building a Creative Career: Lessons from “The Rock Father” Navigating the Toy Industry: Trends, Challenges, and Opportunities Balancing Digital and Physical Play for Kids Giving Back: Leveraging Your Platform for Community Good Celebrating Grayslake: Local Favorites and Family Life Actionable Takeaways for Listeners 1. The Power of Community Connections  Key Insight:   Even in a small town, it's easy to miss out on knowing everyone. But the magic of Grayslake lies in the connections you make—whether at the farmers market, a local restaurant, or through shared community projects. Actionable Advice: Attend Local Events:**     James and David both highlight the importance of participating in community events like the farmers market, holiday tree lighting, and pride parade. These gatherings are not just fun—they're opportunities to meet neighbors, support local businesses, and build lasting relationships. Join Local Organizations:**     Bill Mack's mention of the Grayslake Chamber of Commerce underscores the value of joining local groups. Membership offers networking, support, and a platform to amplify your business or cause. Support Local Businesses:**     Frequenting spots like Cinco Hermanos, Bake Share, Tony's Butcher Shop, and Andy's Records not only enriches your own experience but strengthens the local economy. Expert Tip:   If you're new to town or looking to expand your network, start by volunteering at community events or joining a committee. You'll quickly find your place in the fabric of Grayslake. 2. Building a Creative Career: Lessons from “The Rock Father”  Key Insight:   James's journey from a young writer in the Chicago suburbs to a leading voice in the toy industry is a testament to perseverance, adaptability, and the courage to take risks. Actionable Advice: Embrace Your Passions Early:**     James's first writing award in 1987 set the stage for a lifetime of storytelling. Don't underestimate the power of early interests—they can shape your career trajectory. Diversify Your Skills:**     From cable access TV in high school to interviewing major bands and working in retail, James's varied experiences gave him a broad skill set. Be open to learning in unexpected places. Take Calculated Risks:**     Leaving established companies to start his own platform was a leap of faith. While not every risk pays off, each one offers valuable lessons and new opportunities. Learn from Failure:**     James is candid about setbacks, emphasizing that failures are stepping stones to growth. Reflect on what didn't work, adjust your approach, and keep moving forward. Expert Tip:   Document your journey—whether through blogging, social media, or a personal journal. Not only does this help you track progress, but it can also inspire others and open doors to new collaborations. 3. Navigating the Toy Industry: Trends, Challenges, and Opportunities  Key Insight:   The toy industry is a microcosm of global trends—shaped by manufacturing shifts, tariffs, technological innovation, and changing play patterns. Actionable Advice: Understand the Manufacturing Landscape:**     Most iconic toys have always been made overseas (e.g., Barbie in Japan, G.I. Joe in Hong Kong/Vietnam, Hot Wheels in Malaysia).   Offshoring since the 1970s means U.S. manufacturing infrastructure is limited; reshoring requires massive investment and time. Monitor Tariff Impacts:**     Current tariffs on Chinese imports are around 30%, affecting prices for both businesses and consumers.   Small business owners often absorb these costs, but ultimately, higher prices reach the end user. Stay Ahead of Technology:**     AI and digital integration are reshaping toys (e.g., Mattel's partnership with OpenAI).   Not all tech-enabled toys succeed—2023 saw several underperforming launches, showing the need for thoughtful innovation. Engage with Industry Resources:**     Publications like The Toy Book (trade-focused) and The Toy Insider (consumer-focused) offer valuable insights, gift guides, and trend analysis. Expert Tip:   If you're a business owner or creative in the toy space, attend trade shows (like Toy Fair or Comic-Con) to network, spot trends, and build relationships with industry leaders. 4. Balancing Digital and Physical Play for Kids  Key Insight:   Children's play is evolving, with digital experiences increasingly competing with traditional toys. The challenge—and opportunity—is to find a healthy balance. Actionable Advice: Encourage Hybrid Play:**     Look for toys that merge physical and digital elements, such as those that interact with platforms like Roblox or offer augmented reality features. Be Mindful of Screen Time:**     James advocates for a measured approach—introduce technology thoughtfully and ensure kids have plenty of hands-on, imaginative play. Evaluate Play Value:**     When choosing toys, consider not just the initial excitement but the potential for long-term engagement and developmental benefits. Expert Tip:   Use resources like The Toy Insider's website to filter toys by play duration and developmental focus, helping you make informed choices for your family. 5. Giving Back: Leveraging Your Platform for Community Good  Key Insight:   True community spirit means using your resources and connections to lift others up—especially those in need. Actionable Advice: Partner with Local Organizations:**     James's work with Avon Township to provide holiday gifts for families in need is a model for impactful giving. Find local groups that align with your values and offer your support. Leverage Industry Connections:**     If you have access to products, services, or expertise, consider how you can channel these to benefit local schools, community centers, or families. Be Proactive:**     Don't wait for the holidays—needs exist year-round. Reach out to community leaders to identify ongoing opportunities to help. Expert Tip:   If you're in Grayslake and need toys or support for a community project, don't hesitate to contact James or similar local advocates. Building a network of helpers multiplies your impact. 6. Celebrating Grayslake: Local Favorites and Family Life  Key Insight:   Grayslake's charm lies in its blend of small-town warmth, diverse events, and family-friendly amenities. Actionable Advice: Explore Local Events:**     From the farmers market to Central Park concerts and the holiday tree lighting, there's always something happening. Make it a family tradition to attend together. Support Local Dining:**     Favorites like First Draft, Sammy's, Cinco Hermanos, and Bake Share offer not just great food but a sense of belonging. Get Involved in the Arts:**     With opportunities for kids in theater, dance, and music, Grayslake nurtures creativity at every age. Expert Tip:   If you're new to town, ask neighbors or local business owners for their favorite spots and events. You'll quickly feel at home. 7. Actionable Takeaways for Listeners  Network Locally:**     Attend events, join organizations, and support local businesses to build meaningful connections. Pursue Your Passions:**     Don't be afraid to take risks, diversify your skills, and learn from setbacks. Stay Informed:**     Use industry resources to keep up with trends, especially if you're in a fast-changing field like toys or media. Balance Technology:**     Encourage both digital and physical play for kids, and be mindful of screen time. Give Back:**     Use your platform, however big or small, to support those in need in your community. Celebrate Your Hometown:**     Embrace the unique events, businesses, and people that make your town special. Final Thoughts James's story is a reminder that every path—no matter how winding—can lead to fulfillment when rooted in passion, resilience, and community. Whether you're Let me know if you need the rest of the article or any further adjustments!

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Let's look at today's hot topics! Get the latest news and updates directly from RTD News: http://rtd.newsOn July 8th, the deep state was trending again—and for good reason. The DOJ and FBI just concluded that Jeffrey Epstein had “no client list,” sparking outrage across the internet. But should we really be surprised? In this eye-opening livestream, we break down the layers of deception fueling the political machine and how spiritual blindness keeps people trapped in false hope.From MAGA disappointments to the role of the church, and from Netanyahu's White House moves to Elon Musk's strategic distractions—this video covers it all. You'll hear why political saviors won't save you, what the Bible really says about deception, and how to view today's events through a Kingdom-focused lens.

A tribute to Aaron Imholte's finest work yet in hitting The Goal. FOR ALL THINGS BLIND MIKEhttp://blindmike.netFOR ALL THINGS CRAIGGERShttp://www.verygoodshow.orgFOR ALL THINGS HACKRIDEhttp://hackridethedemon.comFOR ALL THINGS DJ ELECTRA FRYhttp://djelectrafry.com

In this Swine Web exclusive from World Pork Expo 2025, Rachel Fishback sits down with Dr. Nic Lauterbach of Pharmgate Animal Health to discuss the latest trends and challenges in PRRS management.Dr. Lauterbach shares insights on:Emerging PRRS variants and evolving disease dynamicsPharmgate's personalized approach to prevention and vaccinationNew diagnostic tools and innovations on the horizonPractical advice for producers facing recurring PRRS outbreaksWhether you're a vet, producer, or industry stakeholder, this conversation offers actionable takeaways for staying proactive in the fight against PRRS.

In this episode of Perpetual Traffic, Ralph and Lauren are joined by Val Riley, Vice President of Marketing and Strategy at Unbounce, to tackle the latest disruptions in Google Ads' AI Max landing page requirements. As AI continues to reshape digital marketing, these changes could significantly impact how you design and optimize landing pages for Google Ads. This episode dives deep into practical strategies and insights to adapt to the new landscape and overcome the challenges presented by these updates.Chapters:00:00:00 - Kicking Off the Perpetual Traffic Podcast00:01:56 - Meet Today's Game-Changer: Val Riley from Unbounce00:02:41 - Val Riley's Path to Unbounce: From Start-Up to Industry Leader00:04:17 - Google's Hidden Updates: What You Need to Know00:06:43 - Why User Experience is the Secret Sauce in Ad Success00:08:09 - Supercharging Ad Performance with AI Max00:17:26 - Crafting Landing Pages That Drive E-commerce Success00:25:06 - Unlocking the Power of Custom Templates for Agencies00:25:40 - E-commerce Landing Page Templates You'll Love00:28:12 - Mastering Cross-Selling: Smart Strategies for More Sales00:29:17 - Proven Tactics to Maximize Conversions on Your Landing Pages00:34:30 - Winning Marketing Strategies to Stay Ahead of the Competition00:38:01 - Dive Into Unbounce's Best Templates and Categories00:40:42 - Wrapping Up: The Key Takeaways You Can't MissLINKS AND RESOURCES:Deliver the most relevant ad across surfacesEpisode 707: Decode Google's New Diabolical Landing Page Changes with Tas BoberVal on LinkedInUnbounce on LinkedInLanding Pages and TemplatesOli Gardner Unbounce videosTier 11 Data SuiteSUPERCHARGE YOUR MARKETING ROITier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with

In this second episode of the GMS Hong Kong Convention Series, Ingrid and Henning dive into what the HKC's entry into force on 26 June 2025 really means for shipowners. From compliance requirements to commercial benefits, this episode breaks down the practical steps shipowners must take now. Learn why an Inventory of Hazardous Materials (IHM) is essential, how to select an HKC-compliant yard, and where documentation plays a crucial role. They also explore how the Sustainable Ship and Offshore Recycling Program (SSORP) supports owners through every stage, with verified ESG data, carbon footprint tracking, and certified procedures from LRQA. If you are an owner, this episode is your roadmap to stay compliant, protect your brand, and lead the market shift toward responsible recycling. Key Points: What HKC compliance means now that it's in force Immediate action items for shipowners (IHM, yard selection, documentation) SSORP's role in supporting full HKC compliance Commercial and ESG advantages for early movers Next Episode: How ship recycling yards are upgrading for HKC and what that means for the entire maritime chain.  

Self-Worth and Leadership: "You will never value you like you. Nobody will value you like you." - Betty CollinsI'm so excited to bring you part two of our Visionary Awards series, an episode all about what it means to be a visionary, or to support one, in today's ever-changing world.I'm joined once again by two incredible guests: Jill Frey and Purba Majumbder, women who are not only visionaries themselves but who have also been deeply impacted by the women who've supported their journeys. In this conversation, we dig into how Jill and Purba stay ahead of industry trends, embrace new technologies like robotics and AI, and make a real difference through projects such as STEM programs for girls.We get honest about the challenges along the way—from navigating self-doubt and skepticism to keeping up with rapid change. And we don't shy away from the truth: sometimes, your biggest obstacle is your own mindset.In this episode, I share my journey, how I learned to step into my role as a visionary leader, often with the help and encouragement of others who saw more in me than I saw in myself. Together, we swap stories, lessons, and practical advice for anyone who wants to pursue a big idea, empower others, or make a lasting impact.Inspiring Moments00:00 "Smart Buildings & Sustainability Goals"03:40 Visionaries and The Future of Robotics07:12 "Finding My Own Vision"12:36 "Inspiring Girls in STEM"16:02 Launching the Women's Initiative17:40 "Challenges of Being a Visionary"21:55 Hybrid Work Revolution Unfolds25:55 Empowering Women in Swift Tech26:42 Tech's Fast-Paced Adaptation Challenge30:56 Empowering Leadership and Influence35:51 Building Confidence and Realizing Potential38:55 Supporting Visionaries and Helping OthersHere are my top 3 takeaways:Embrace Fearlessness & ResilienceBoth Jill and Purba stress the importance of believing in yourself, especially on tough days. Push through doubts, value self-talk, and be your own biggest fan, even when the world isn't quite ready for your vision.Stay Ahead of the CurveVisionaries like Jill and Purba are always thinking 5 years ahead, anticipating industry shifts and adapting technology like AI and automation—not just to keep up, but to lead the change. Support & Elevate Each OtherWhether you're driving the vision or helping implement it, your role matters. Sometimes, all it takes is the right nudge, encouragement, or honest feedback to help someone unlock their full potential.Forward our podcast along to other Inspiring Women in your life.This is THE podcast that advances women toward economic, social, and political achievement. Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women's Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.For more information, Brady Ware and Company.Remember to follow this podcast on Apple Podcasts and Spotify. And forward our podcast along to other Inspiring Women in your life.Brady Ware and Company

Years ago, embedding a transcribed YouTube video on your blog meant instant Google rank domination. Now? AI is the new cheat code but most people are playing yesterday's game. While competitors copy features and burn out their users, the real winners are building from the ground up. This clip dives into surviving copycats, future-proofing your business, the AI revolution, and why your kid may never need a driver's license.Get access to our real estate community, coaching, courses, and events at Wealthy University https://www.wealthyuniversity.com/Join our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/ If you want to level up, text me at 725-527-7783!--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generat...

In this solo episode of The Fractional CMO Show, Casey Stanton confronts a harsh truth: being a great marketer isn't enough. If you're wondering why you're not getting clients as a fractional CMO—even though you're highly skilled—this episode is the wake-up call you need. Casey unpacks why talent doesn't always translate to traction, how giving away strategy is costing you money, and why volume, niche depth, and positioning are everything. He also lays out how to shed desperation, own your value, and charge premium rates that reflect the problems you solve—not just the tasks you complete. This episode is your tactical reset if you're ready to be seen as a true marketing leader (not just another hired hand).   Key Topics Covered: -Why great marketers still struggle to get clients (and what to do instead) -The #1 reason you're not winning fractional CMO deals: low volume -How to talk to strangers and turn outreach into opportunity -The danger of giving away too much strategy during sales calls -Why desperation energy is sabotaging your close rate -How to charge based on the value of the problem you solve -The importance of becoming “the best” in your niche -How AI and cheap labor are reshaping what clients value -What it really means to be a leader clients want to follow -How to stop chasing scraps and start dominating your category

Whether you're watching Love Island in an RV or streaming a playlist in a remote California campground, if you're using satellite internet, odds are you're using Elon Musk's Starlink.Today on the show, we learn how Starlink got such a big lead in the satellite market and if it can stay ahead of the European Union, China, and, of course, Jeff Bezos. Related episodes: Elon's giant rocket Why I joined DOGE (Apple/Spotify)Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Wilson Patton, Solutions Architect for Trellix, demonstrates how their four-pillar Gen-AI framework transforms incident alerts into actionable intelligence.Topics Include:Wilson Patton: Trellix Solutions Architect, 20 years government experienceWitnessed evolution from basic firewalls to zero trust architecturesTrellix combines McAfee and FireEye heritage and capabilitiesAI integration isn't new - machine learning embedded for yearsPartnership with AWS Bedrock accelerates Gen-AI development capabilities2014: Developed Impossible Travel Analytic for anomaly detection2016: Launched Guided Investigations framework for SOC analysts2023: Introduced AI Guided Investigations with contextual understanding64% of public sector exploring AI adoption activelyOnly 21% have requisite data ready for trainingGen-AI won't magically clean up messy, siloed data74% of executives doubt AI information accuracy currentlyMonday morning alert queue: 76 high, 318 medium alertsAdversaries steal credentials 90 days before major incidentsCritical breadcrumbs hidden in low-priority informational alerts1000+ data-driven investigative questions developed over eight yearsSkilled analysts take too long reading all answersAutomate analysis, distill thousands down to ten critical alertsFour foundational pillars for effective, trustworthy Gen-AI implementationCybersecurity expertise essential - Gen-AI is just a toolFrameworks ensure reliability and consistent prompting for productionMultiple LLM models tested through AWS Bedrock platformQuality diverse datasets required for accurate question answeringGood prompts combine evidence, context, and comprehensive informationTesting shows order of magnitude price differences between modelsNova Micro provides cost-effective results for many scenariosPrompt engineering superior to fine-tuning for avoiding biasAgentic AI performs multi-step investigations with live dataStrategic model choice based on specific requirements and costsTransparent audit trails mandatory for government compliance requirements Participants:Wilson Patton – Solutions Architect, TrellixFurther Links:Website: https://www.trellix.comTrellix in the AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

The Uplift app is here! Try it free for 30 days. The way we work is shifting faster than ever. Titles might stay the same, but underneath, everything is changing.   Whether you're part of a corporate structure, managing your own business, or navigating the freelance world, the rules of work are being redefined in real-time.    But take a moment to breathe—you don't need to panic or question your entire professional identity. You don't need to resort to hiding under your desk with a bag of Doritos (although... no judgment if you do). What you do need is a practical, actionable plan.   This episode is your roadmap for what's next. We're here to guide you on how to navigate change with wisdom, how to craft a life that truly fits in this evolving work landscape, and why the future is for those who don't just work harder—they adapt smarter.    If you've been feeling stuck, uncertain, or simply exhausted, I'm offering you a fresh dose of hope—and a plan to step out of this season three steps ahead. Let's prepare you to thrive, be bold, and be ready for the future.  Timestamps: (00:57) -Why the Future of Work Matters More Than Ever (02:20) - The New Rules of Work (08:23) -The Hidden Fear Factor Sabotaging Your Career (09:49) - Why Personal Growth Is Your Greatest Career Move (10:27) - Your Staying Ahead Toolkit for the Shifting Work World WATCH ALLI  ON YOUTUBE   Links to great things we discussed:    Start your Free 30-day trial of Uplift! How Much Can I Charge as a Coach? Quiz Alli's Makeup Recommendation - Clinique Love Pop Lipstick Join Called Creatives   I hope you loved this episode!

In This Episode This week on Breaking Banks, we feature our sister podcast, Social Currency, powered by Sunrise Banks. Social Currency introduces us to some of the most innovative changemakers in finance, technology, and social impact—leaders who are dismantling barriers and reshaping their industries for a more inclusive, equitable, and sustainable future. Hosts Tyler Seydel, Chief Fintech Officer, and Eric Schurr, Chief Strategy Officer at Sunrise Banks, speak with those at the forefront of positive change through social entrepreneurship, unveiling the stories behind the revolution that's propelling us toward a world where everyone has equitable access to opportunity. In this episode, Tyler and Eric connect with John Barbella, Founder and President of Neighborli—a network of financial institutions aligned to prevent and fight fraud in fintech. With over 30 years of experience in financial services, John shares insights on compliance, the evolving fraud landscape, and how banks and fintechs can collaborate to stay ahead. Tune in to learn how Neighborli is bridging the gap between financial institutions and fintechs to build a more secure and innovative digital banking future. Enjoy the episode, and check out other episodes of Social Currency at provoke.fm or wherever you listen to your favorite podcasts.

In this live coaching episode of The Fractional CMO Show, Casey Stanton breaks down the realities of building a thriving career as a fractional CMO—without burning out or undercharging. Casey dives deep into how to pitch your services with confidence, avoid giving away strategy for free, and structure your offers around leadership and long-term value—not short-lived tactics. Whether you're just starting out or scaling up, this episode is a masterclass in positioning, pricing, and prospecting in today's changing marketing landscape.   Key Topics Covered: -Why your job isn't to convince—it's to qualify (and walk away if needed) -What to say when prospects push back on pricing or ask for implementation -How to pitch $140k/year value while selling at a fractional $3.5K/month rate -The danger of giving away too much strategy in the sales process -The difference between leadership, strategy, and implementation—and what you should actually be selling -Why the market being “flooded with fractionals” doesn't matter -How to respond to clients asking for performance-based pay or equity -Using variable upside (e.g. revenue share) only after hitting consistent income -How to build freedom and scale through the CMOx model—and avoid scope creep

** Come Along to the 2025 Social Media and Marketing Conference in Melbourne - in August - get your tickets here: https://www.socialmediaandmarketing.com.au/conference   The Real Reason Businesses Are Closing (And How to Stay Ahead) - Podcast Episode 349 Innovation. It's not just a buzzword, it's the lifeline of business. In this episode of the Small Business Made Simple Podcast, I'm diving into what happens when businesses stop evolving. Spoiler alert: they start disappearing. Think iconic brands like Katies and Just Jeans or long-running shows like The Project and Q&A, gone, not because they weren't loved, but because they didn't innovate. So, let me ask you this, when was the last time you did something innovative in your business? In this honest and action-packed episode, I explore: What innovation really means for small business owners (and no, it's not just shiny tech) Why marketing and innovation are the only two things that truly matter in business How I'm walking the innovation talk by launching the 2025 Social Media & Marketing Conference Whether you're stuck in the “this is how we've always done it” cycle or ready to shake things up, this episode is your nudge (or maybe your push!) to get curious, get courageous, and start innovating. Tune in now, because doing what you've always done may not get you where you want to go next.

In this solo episode of The Fractional CMO Show, Casey Stanton tackles one of the biggest challenges fractional CMOs face—overcoming sales objections. Drawing from real-world scenarios and personal insights, Casey walks through the most common pushbacks fractional CMOs hear on sales calls—like “you don't have experience in our industry” or “I could just hire a full-timer for that”—and shows you how to respond with confidence, clarity, and strategic positioning. Whether you're struggling to win your first client or scale into premium pricing, this episode is your playbook for navigating objections and winning high-value deals.   Key Topics Covered:   -Why industry-specific experience matters—and how to win without it -How to position your transferable expertise in new niches -Real-world examples of selling fractional CMO services across industries -A simple mindset shift for charging what you're worth -How to navigate “You're too expensive, I could hire someone full-time” -Strategy vs. implementation (and why doing both is a trap) -The 3 stages of the CMOx Accelerator: Sales Ready, Road to 10K, and Boardroom -How one Boardroom member landed a $12.5K/month + 5% revenue-share deal -Why the most successful CMOs are the ones solving bigger problems, not smaller tasks  

Skating to where the puck will be? Not enough. In professional services, it's all about anticipating where your client—the skater—is headed next. But how do you stay ahead when clients start zigging, zagging, and getting slammed into strategic pivots? This episode of AI Knowhow tackles that challenge head-on. Knownwell CMO Courtney Baker is joined by CEO David DeWolf and Chief Product and Technology Officer Mohan Rao to unpack how AI can empower service leaders to become true strategic navigators. They explore why staying close to clients, decoding digital breadcrumbs, and scaling the "trusted advisor" model are essential in today's AI-driven landscape. For our expert interview segment, Pete Buer sits down with Ardy Tripathy, AI lead at OpsCanvas, to explore how his team is using AI to automate infrastructure intelligently. Ardy shares a refreshingly honest rubric for evaluating AI use cases and explains how he turns high-potential features into real, verifiable products. All that PLUS Pete chats with Mohan about Meta's new AI assistant. Is it a friend or just surveillance dressed in chatbot clothing? They break down the privacy red flags and why Meta's approach is a cautionary tale for any business building customer-facing AI. Want to see your company's client intelligence in action? Visit Knownwell.com to learn how Knownwell helps professional service leaders move from reactive to proactive. Watch this episode on YouTube: https://youtu.be/jlZtX-u7HME 

“An educated and confident family caregiver who knows what to do in their role is really the absolute best medicine for the care receiver.” Dr. Carolyn Clevenger Do you know extensive research specifically focused on dementia caregivers is being conducted? Are you aware of innovative studies designed to equip family caregivers with navigation skills? Now you will, and you'll be learning about valuable opportunities to strengthen your caregiving journey. We are Sue Ryan and Nancy Treaster. As caregivers for our loved ones with Alzheimer's and other types of dementia, we are continuously learning new ways to support our health and well-being, and that of our care receivers. We recently discovered the groundbreaking dementia caregiver research, the CANDO Study, Dr. Carolyn Clevenger, DNP, RN, GNP-BC, AGPCNP-BC, FAANP, FGSA, FAAN, Professor at the Emory University Nell Hodgson Woodruff School of Nursing is conducting. When most people think about dementia research, they focus on studies involving people living with dementia or pharmaceutical treatments. This crucial area of research focuses on supporting the family caregivers themselves. Dr. Clevenger is a professor and gerontological nurse practitioner who is nationally recognized as an education leader in advanced practice nursing and geriatrics. Carolyn founded, and directs, the comprehensive dementia care model called Integrated Memory Care (IMC), which provides memory and primary care in a single integrated approach for people living with dementia and their care partners. Full Show Notes https://thecaregiversjourney.org/36-learn-to-navigate-support-systems-four-essential-tips-alzheimers-and-other-dementias/ Additional Resources Mentioned Dr. Carolyn Clevenger, a nationally recognized educational leader in advanced practice nursing, geriatrics and gerontology, shares her groundbreaking work on dementia family caregiver education programs that teach new caregivers how to transition into the role and navigate various support systems.For more information about joining this study, visit scholarblogs.emory.edu/CAN-DO/.Savvy Caregiver course: Available face-to-face or online (in-person version includes support group benefits)“Best Programs for Caregivers” website: A collaboration between the Benjamin Rose Institute on Aging and Family Care Alliance featuring only research-proven programs.Support the nonprofit The Caregiver's Journey: https://give.cornerstone.cc/thecaregiversjourney Additional Resources Mentioned Takeaways Tip 1: Understand Different Levels of Care Early Home-Based CareCommunity-Based ProgramsResidential Care Options Key considerations: Each level has different eligibility requirements and payment structuresAvailability varies by state—some follow federal guidelines, others have state regulationsPeople often wait until they desperately need memory care but try to access assisted living instead, creating unnecessary stress Tip 2: Stay Ahead of Financial Challenges Protect your assets while maintaining oversightUnderstand the early warning signsWatch for judgment impairment issues Tip 3: Leverage Legal Support from Elder Law Experts What sets elder law attorneys apartSpecialized dementia expertiseLong-term benefits Tip 4: Take Evidence-Based Classes What makes evidence-based courses effectiveMeasurable outcomes The CAN-DO Study: Training Caregivers as Navigators Dr. Clevenger's current research project, CAN-DO (Caregiver As Navigator Developing Skills Online), trains family caregivers to navigate four critical systems: healthcare, financial, legal, and family systems. Course structure: Six-week online course following three families through different types of dementiaEach day presents real-life scenarios with appropriate responses and preventive measuresVideos from subject matter experts including elder law attorneys, investigators, estate planners, and healthcare providers

On today's episode, Jason Scott reads the top pistachio article from the June edition of West Coast Nut on why pistachio growers may want to think about their orchard sanitation practices now rather than later in the season. Read the full article in your physical copy or online at wcngg.com.Thank you to this month's sponsors who makes it possible to get you your daily news. Please feel free to visit their website.2025 Crop Consultant Conference - https://myaglife.com/crop-consultant-conference/

“The thing that I worry about more than loss of exclusivity is this term that I introduced at the AACR meeting -- loss of relevancy" says Susan Galbraith, EVP of Oncology R&D at AstraZeneca. In this episode, Galbraith and David Fredrickson, EVP of Oncology Business Unit, join Bloomberg Intelligence analyst Sam Fazeli fresh from ASCO to discuss how AstraZeneca is navigating an increasingly complex oncology landscape. From a legacy in small molecules to a bold push into areas ranging from cell therapy to antibody-drug conjugates, they explain how the company aims to sustain growth and relevance. The discussion also covers new trial designs, biomarker-driven strategies, and why innovation, not exclusivity, is the true metric of success.See omnystudio.com/listener for privacy information.

In this solo episode of The Fractional CMO Show, Casey Stanton shares a life-changing mantra that will transform how you approach business development: “You're prospecting forever.” Drawing from personal stories—from grueling mountain hikes to backyard landscaping projects—Casey reveals how adopting a “forever” mindset can help fractional CMOs build resilience, consistency, and long-term success. If you've ever felt frustrated about finding clients or thought you'd eventually be ‘done' with prospecting, this episode is your wake-up call.   Key Topics Covered:   -Casey's personal stories that sparked the mantra “we're just hiking forever” and “we're just digging forever” -Why prospecting is a non-negotiable, ongoing activity for every successful fractional CMO -The hidden danger of relying on a single contract or client -How venture capitalists and top business leaders keep their pipelines open -The full spectrum of prospecting—from cold outreach to being paid to take meetings -Why you should never “graduate” from prospecting, no matter your level of success -Real-life example of a CMO navigating client loss while raising rates -How obsession with conversation and outreach leads to bigger, better opportunities -The importance of solving higher-level problems with ideal clients -Building a life of freedom, impact, and income through relentless prospecting

Are you keeping pace with what your customers really expect? Customer behaviors—where they abandon journeys, which tools they use, and how they move between channels—reveal critical, unspoken expectations. Your competition isn't just your industry; it's every standout experience your customers have elsewhere.AI holds powerful potential—but not as just a cost-saver. When applied strategically, it becomes an experience amplifier, enabling personalization, speed, and emotionally intelligent interactions at scale.Modern customers build their own journeys across brands, platforms, and touchpoints. To stay relevant, CX leaders must respond with modular strategies, real-time responsiveness, and a bold, values-driven identity. The next generation of customers is already telling us: loyalty is earned through alignment, not just convenience.Curious about where to start? Visit CXIMembership.com for on-demand resources, live events and a community of professionals tackling these same challenges. The future of CX demands we become true experience investigators – approaching our work with both strategic discipline and genuine curiosity about what tomorrow's customers will expect.Resources Mentioned:Experience Investigators -- https://experienceinvestigators.comLearn more about CXI Membership™ and apply -- http://CXIMembership.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

Preparing for AEP: Embracing Technology and Proactive Strategies in the Insurance IndustryHost Kathe Kline and guest Dalton Miller dove headfirst into the changing landscape of Annual Election Period (AEP) preparation and why insurance agents must stay ahead of industry trends—especially in today's rapidly evolving environment. Here's a breakdown of the key takeaways and how you can apply them to your business.The Countdown to AEP Is On: Get Ahead EarlyDalton opened the conversation with a reality check—there are fewer business days than you think before AEP kicks off. The urgency is real. Agents waiting until the last minute risk being overwhelmed, particularly as changes around prescription drug plans (PDPs) from regulatory shifts like the Inflation Reduction Act are generating more client questions, confusion, and inbound phone calls.Turning Industry Challenges Into OpportunitiesRather than seeing incoming calls as disruptions, savvy agents seize them as opportunities. Dalton pointed out that proactive outreach—whether in-person appointments or virtual consults—can turn client confusion about drug costs into relationship-building moments. Agents who capitalize on these touchpoints not only help clients, but also strengthen retention and potentially restart commission cycles with plan changes.Tech Tools: Your Secret Weapon for EfficiencyFrom automated scheduling links to drug list collection surveys like RetireFlo, technology is non-negotiable. Kathe stressed the time-savings and organizational benefits of tools like calendar links and integrated form submissions for medication lists. If you're not using technology, you're likely doing double work and risking costly errors. Importantly, Kathe and Dalton both emphasized the need for HIPAA-compliant CRMs. Not only does this protect client data, but it future-proofs your continuity if you switch FMOs.Be Proactive, Communicate, and Set BoundariesA recurring theme was proactive communication. Don't be shy—send out birthday cards, newsletters, or helpful updates. Let your book of business know you are their first call. Importantly, set boundaries: make it clear when you'll review Med Supps and PDPs, and educate clients on why you don't do everything during AEP. This manages workload and builds compliant, loyal relationships.Final Word: Start Now and Beat the RushDalton, channeling Paul Revere, reminded listeners: “AEP is coming!” The key is to establish streamlined, compliant systems now—before the wave hits. Tools that save time, reduce manual work, and improve client experience aren't just luxuries—they're business necessities. In the words of Kathe, “Why are you doing double work? Let technology set you free.”Ready to thrive this AEP? Invest in tech, standardize your client communication, and start prepping now—you'll thank yourself come October.This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

In this episode, we explore how voice actors staying ahead of AI is not just possible — it's essential! Marc Scott and Alexander Devrient dive deep into the challenges and opportunities voice artists face in a world where AI voices are rapidly improving. Discover how acting skills, continuous training, and authentic human connection give you the edge. Stay inspired, stay competitive, and learn why being a “human actor” still matters in 2025. Whether you're a seasoned pro or just starting out, this episode is packed with tips to help you thrive! CONNECT WITH ALEXANDER DEVRIENT

Is Your Roofing Business Ready for the AI Takeover?In this episode, we break down how AI is reshaping the roofing industry—from Google Search to ChatGPT to Gemini—and what that means for your local visibility, lead generation, and long-term success.Here's what you'll learn:

What if your biggest competitive edge isn't the channel you choose — but how hard you're willing to commit? In this episode of The Game Changing Attorney Podcast, serial entrepreneur, best-selling author, and the Founder of Rankings.io Chris Dreyer returns to break down what law firms are getting wrong about SEO, how AI is changing the digital playing field, and why consistency, community, and competition are more essential than ever. From dominating local markets to navigating Google's evolving algorithms, Chris shares the no-BS truths that separate real results from wasted spend. Here's what you'll learn: Why “if you don't commit” to SEO and review strategies, “it's like an uphill battle” How to earn Google's trust through “real-world relationships” and local relevance What it means to “never settle, always compete” — even after you hit your goals If you're ready to obsess over the things your competitors are overlooking, this episode will show you how to turn strategy into dominance. ---- Show Notes: 01:54 – Introduction02:22 – What Law Firms Get Wrong About SEO06:01 – AI's Impact on Search and Relevance12:39 – The Truth About AI-Generated Content15:40 – Advice for New Law Firms Entering SEO18:09 – Why Traditional Media Still Dominates22:17 – The Optimal Marketing Mix for Law Firms27:15 – Building Brand Affinity Through Grassroots Marketing32:48 – Proudest Moments and Hardest Lessons ---- Links & Resources: Rankings.io Niching UpPersonal Injury and Lawyer Marketing: From Good to GOAT Inside Tracker Giftology PIMCon (Personal Injury Lawyers Marketing & Management Conference) Profits First Cambridge Analytica Scandal ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 169. Chris Dreyer — Unlocking Leverage: Strategically Scaling Your Impact 345. AMMA. The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead 358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies

Episode 335 - Financial criminals are a crafty bunch. Just when you figure out what they are doing, they change tactics. Here are four trending scams to stay ahead of.

In this episode, Casey breaks down one of the most transformative mindset shifts for any fractional CMO: going from seller to buyer. Instead of pitching your services with desperation, what if you could select the clients and problems that genuinely excite you? Casey shares how stepping into this new role changes the energy of your sales conversations, attracts higher-quality opportunities, and leads to longer, more fulfilling engagements. Through real-life stories—including walking away from a signed contract—he illustrates how financial stability and confidence let you stop chasing clients and start choosing them. If you're ready to lead with authority and build a practice on your terms, this one's for you.   Key Topics Covered: - The shift from selling services to buying problems - Why confident energy attracts better clients - How to use financial stability to create leverage - The downside of acting desperate in sales conversations - Powerful language to adopt in your client outreach - How to uncover big-picture goals that fuel better results - The “hedonic treadmill” and the myth of income-based happiness - Why it pays to walk away from the wrong deal

In this episode of A Couple of Rad Techs, Chaundria explores the rapid evolution of medical imaging and what it means for radiologic technologists on the front lines. From AI-driven image reconstruction to hybrid imaging modalities, the landscape is changing fast. But staying relevant doesn't always mean working with brand-new equipment. Chaundria discusses how technologists can build confidence and stay career-ready through ASRT's Directed Readings, webinars, and advocacy efforts. She also breaks down the common fear of falling behind and offers real-world strategies for keeping your edge, even in a facility that hasn't upgraded in years. Whether you're a CT, MRI, or X-ray tech—or just trying to pivot into something new—this episode will help you rethink what growth looks like in today's imaging environment.

Let's look at today's hot topics! Get the latest news and updates directly from RTD News: http://rtd.news✅Get tamper-proof, stackable 1/4 grain gold cards—your new barter currency when chaos hits. Visit https://minigoldbars.com to find out more!✅Turn your fading dollars into real value — get affordable, spendable 24K GoldNotes now!

Let's look at today's hot topics! Get the latest news and updates directly from RTD News: http://rtd.news✅Get tamper-proof, stackable 1/4 grain gold cards—your new barter currency when chaos hits. Visit https://minigoldbars.com to find out more!✅Turn your fading dollars into real value — get affordable, spendable 24K GoldNotes now!

In this solo episode, Casey shares insights from one of the first books that shifted his mindset on growth and adaptability: Who Moved My Cheese? by Spencer Johnson. As Book #5 in the Book-A-Month Challenge, it's a quick read with lasting lessons and one Casey has gifted to dozens of people over the years. He unpacks five core takeaways from the story and explains how they've helped him navigate seasons of uncertainty, personal transitions, and leadership pivots. From letting go of old identities to embracing new habits like cold plunges and Traeger cooking, Casey explores what it really means to stay flexible in a world that's always changing. Rooted in real life examples and practical reflections, this episode is a reminder that growth rarely happens in comfort; and the faster we adapt, the faster we thrive. Whether you're leading a business, changing careers, or simply rethinking your routine, this conversation will help you move forward with purpose. Hosted on Acast. See acast.com/privacy for more information.

In this podcast, Dr. Blevins reviews the side effects of dopamine agonist drugs. These are drugs that activate certain types of cells in the brain to regulate various functions, including hormone regulation, movement, and motivation. Dr. Blevins's discussion focuses on the drug cabergoline and its side effects, citing several research studies. This is a fascinating review of side effects you won't want to miss, even if you don't use or are unfamiliar with cabergoline and its use in treating prolactinomas. For more information on prolactinomas and other pituitary disorders, visit pituitaryworldnews.org. Stay tuned for an upcoming book on prolactinomas, scheduled for release later this year.  While you're there, browse through the website for more resources and explore our current selection of books on Cushing's syndrome, diabetes insipidus, vasopressin resistance, and hypopituitarism—available for purchase.  Additionally, a new book focusing on pituitary tumors will be released later this month. Explore. Learn. Stay Ahead. Visit us today!

In this episode I am raw and real sharing how rock bottom changed the trajectory of my life. Free mastreclasses TSBS; https://mariafontanamasterclas... Affiliate Checklist Landing Page: https://mariafontanamasterclas... The 30 Day Sales Action Plan Resource; https://sites.google.com/view/...

In this insightful episode, Casey chats with Dawn, a longtime agency owner who saw the writing on the wall — agencies are losing their edge. Rather than wait for the industry to shift beneath her, Dawn took action and pivoted into offering high-level fractional CMO services. She shares how she navigated the blurry line between strategy and execution, why she separated her fractional work into a new business entity, and what it really takes to let go of implementation. From margin gains to mindset shifts, this conversation is a candid look at what happens when you stop doing favors and start owning your value. Key Topics Covered: - Why Dawn shifted away from the traditional agency model - The hidden cost of offering strategy for free - How fractional CMO margins compare to agency work - The mindset shift from “favor” to paid value - Educating clients on what a fractional CMO actually does - The impact of AI on agency services and media buying - Playing at a higher level by stepping into the C-suite

Let's look at today's hot topics! Get the latest news and updates directly from RTD News: http://rtd.newsIn today's livestream, we break down Moody's shocking downgrade of the US credit rating — and what it signals about America's financial future.We'll cover:

Let's look at today's hot topics! Get the latest news and updates directly from RTD News: http://rtd.newsLearn More About Axcap Ventures: https://www.axcapventures.ca/CSE: AXCP I OTC: GARLFThe dollar's purchasing power is rapidly declining, while the value of gold is on the rise, making it a key inflation hedge. Understand the trends with charts and news updates, as we discuss why gold is becoming increasingly important amidst economic uncertainty. Learn what this means for the future of money and safe haven investments in 2025.✅Get tamper-proof, stackable 1/4 grain gold cards—your new barter currency when chaos hits. Visit https://minigoldbars.com to find out more!✅Turn your fading dollars into real value — get affordable, spendable 24K GoldNotes now!

GRAB "GET OFF THE TOOLS" BOOK HERE! FIND OUT MORE ABOUT BUSINESS RETREATS HERE!Are robots about to give your next facial? Will AI take over admin, coaching, and even waxing? In this jam-packed episode of The Life of KG, Double Trouble is back with a bold and hilarious take on what the future holds for the beauty industry.Join Katie Godfrey and Amy Lewis. Automation, and advanced tech are already reshaping our world and what that means for salon owners, therapists, and beautypreneurs. From pod babies to robotic massages, we dive into:- How beauty treatments might evolve (think lasers, tanning pods & AI hair washing)- What AI tools we're using right now to run our businesses faster and smarter- The jobs most at risk, and how to stay future-proof- Why connection, community, and customer experience will always win- The dangers of cookie-cutter content and losing your brand's voiceIf you're in hair, beauty, aesthetics, or coaching, you need to hear this. It's funny, real, eye-opening and packed with practical insights to help you stay ahead of the curve.

This episode the guys are absent their floor general Stephen A. Sip [@sse_sip] . So Nevatell [@nevatell] , & Cambino [@coastboymook] and Jaytona [@diablojaytona] share playmaking duties w/ ‘Pote Potna' returnee , Scooter . He assists us on a playbook full of topics such as “ Prison Break : YNs of New Orleans Edition “ , Antonio “Drawn Down” Brown incident was it Real or Fake ? , Atlanta No Longer a ‘Black City' ? , Career Wars : Will Smith v. Jamie Foxx and so much more ! Recorded : 5/18/25

Let's dive deep into how healthcare organizations can leverage HubSpot to modernize their marketing, sales, and service operations while staying compliant with ever-evolving healthcare regulations, including HIPAA. Join SmartBug HubSpot experts Paul Schmidt and Casey Peddicord as they explore: ✅ Why more healthcare orgs are adopting HubSpot now than ever before ✅ What HubSpot's HIPAA compliance means for storing PHI and building forms ✅ Real-world examples from medical device companies, vein clinics, and more ✅ How healthcare CRMs integrate with EHR/EMR systems like Epic and Athena ✅ What to look for in a HubSpot partner (including compliance credentials) ✅ Implementation timelines, permissioning best practices, and success metrics Whether you're a marketing leader, IT stakeholder, or operations exec in healthcare, this conversation is packed with insights on how to reduce tool sprawl, improve visibility, and scale securely with HubSpot.

AI isn't the future—it's the now. In this episode, Rob and Nate from AI Explained dive into how businesses can practically and profitably integrate AI tools today without getting lost in the hype. From streamlining workflows to building entire sales funnels with just a few prompts, we break down how to think about AI the right way—and how to use it to win.We talk about:How to stay competitive as AI acceleratesUsing tools like Claude and ChatGPT to automate 80% of your workflowWhy human connection still matters—and how to build trust with AI in the mixThe dangers of getting distracted by “shiny object” AI toolsIf you're ready to cut through the noise and apply AI where it counts, this one's a must-listen.Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

For years, Amy Porterfield has been my unofficial business mentor turned best friend, and let's just say, there's no one I talk shop with more.  We have DAILY convos about what's working, what's changing, and how we're navigating the shifts in online business. And in 2025? It's all about agility, strategy, and getting creative with how we show up. In this episode, Amy and I are diving into the biggest trends we're noticing, the shifts we're making in our businesses, and why Pinterest is having a MAJOR moment right now.  If you're looking for a way to drive more traffic without constantly creating new content, I've got you covered! My free training Create Once, Traffic for Months: My 1-Hour Pinterest Strategy to 120x Your Content's Life is ready for you! Click play now and let's dive into this conversation that originally aired on The Amy Porterfield Show.  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/lead-generation-strategies-that-still-work  Thanks to our Goal Digger Sponsors: Get $25 off your first purchase at http://therealreal.com/goaldigger. Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  For a limited time, get $25 in Shippo credit when you spend your first $25. Claim your offer now at http://shippo.com/goaldigger!  Find a co-host today at http://airbnb.com/host.  Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

Send Us a Text MessageThe podcasting industry is changing fast; what worked just one year ago won't cut it today! Thankfully, there's a smart approach you can take to stay ahead. In this episode, Seth Silvers and Alex Sanfilippo explain how to position for future success as a podcast host or podcast guest. From platform updates to new audience behaviors, they reveal what hosts and guests can expect in the future. Get ready for a look at where podcasting is headed and how to make sure you don't get left behind!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/329Chapters00:00 Introduction and Background02:23 State of Podcasting: Current Trends and Data06:15 The Competitive Landscape of Podcasting11:30 The Role of Video in Podcasting15:13 Improving Show Quality and Guest Preparation19:24 Understanding Podcast Analytics23:13 Retention Strategies and Listener Engagement27:56 Final Thoughts on Audience ConnectionTakeawaysThe podcasting industry is becoming more competitive and maturing.Only 400,000 out of 4 million podcasts are considered active.YouTube is gaining traction in the podcasting space with significant viewership.Podcasters need to improve show quality and be unique in their premise.Analytics should focus on listener behavior and audience growth, not just downloads.Shorter intros can lead to better listener retention.Guests should invest in quality gear for better audio and video.Hosts should control their own audio quality and set expectations for guests.Understanding your audience is crucial for podcast growth.Building rapport between hosts and guests enhances listener connection.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/329