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In this bonus episode of The Fractional CMO Show, Casey opens up a raw coaching call with people who aren't fractional CMOs yet—but want to be. These are agency owners tired of the hamster wheel, strategists stuck doing execution, and full-time employees wondering if this fractional thing is actually real. John is worried about getting pulled into grunt work. Laura thinks she needs a bigger title before she's "qualified enough." Beth is stuck in small-town Iowa wondering how to build a sales funnel. Angela keeps getting asked for small projects when she wants to sell the big vision. Casey coaches through each scenario in real-time, cutting through the mental blocks that keep people from winning their first client. The truth? You're already qualified. Geography doesn't matter. One client at $5K/month will completely shift how you see what's possible. Key Topics Covered: -First month delivers strategy ($10K-$12K), then transition to $10K/month engaged or $4K/month advisor ongoing -Tell clients immediately you work with marketing talent (20-40 hrs/week), not as the talent -Stop waiting for permission, another title, or more experience—you have enough today -Geography is irrelevant: Cold email, LinkedIn content, becoming the online expert—that's how you win -Ask curious questions, don't pitch: "Where are you? Where do you want to be? What's working?" Let them chase you -Fixed pricing only: Monthly retainer, no projects. When they ask for project pricing: "That's not for me. I do fixed fees." -Own the 2-year vision: Zoom out from small projects to the destination, then chunk it into campaigns they can't execute without you
In this episode of The Fractional CMO Show, Casey opens up a raw coaching call with people who aren't fractional CMOs yet—but want to be. These are agency owners tired of the hamster wheel, strategists stuck doing execution, and full-time employees wondering if this fractional thing is actually real. Casey coaches through real deals happening this week: Eric transitioning from agency to targeting private equity exits, Roxy discovering clients keep telling her she's a "really strong strategist" but she's drowning in execution, Paul pitching a $30M company, and Ernesto trying to find IVF clinic owners who want marketing leadership instead of just need it. The conversation cuts through the noise—stop pitching, stop discounting, start having curious conversations that make fractional CMO services the obvious solution. Key Topics Covered: -The 3-5 client rule: Three is ideal—more clients means mixing up names like dating multiple people at once -Financial structure: Client pays your fee directly (~$9,700 of $10K), then separately pays for the team you build -Luxury pricing: They should say "that makes sense" not "can you discount?" -Warm outreach: Share your shift, ask "who should I meet?" not "will you hire me?" -The exit conversation: Surface if they're selling in 2 years—they won't tell their team but they'll tell you -Never pitch, discover: Ask questions until fractional CMO is obvious, then "what questions do you have?" -Agency owners can transition without shutting down—fractional work is separate -Discounting kills relationships: Clients who negotiate once nickel-and-dime forever -Find people who want to grow: Show them you're the bridge—they don't need to know fractional CMO exists yet
In this episode, Doug and Jess break down the 2025 State of Sales report, exploring how AI, informed buyers, and content trends are reshaping the sales process. They discuss what works, what doesn't, and why human insight is more critical than ever.For updates on new episodes, follow us on:LinkedIn: Lift Enablement, Doug Davidoff, Jess CardenasSubscribe to our YouTube channel!You can access the show notes and watch the video version of the show on our page. Thanks for listening and remember to just say no to shitty RevOps!
Cyber threats are evolving faster than ever, with attackers targeting the human element and leveraging AI to outsmart businesses. Gar O’Hara, Senior Director of Sales Engineering at Mimecast, breaks down why Southeast Asia is a hotspot for attacks, and the key moves organisations should make in 2026 to stay secure. Produced and presented by Audrey SiekSee omnystudio.com/listener for privacy information.
In this episode of The Fractional CMO Show, Casey continues the conversation with a dozen successful women from the CMOx accelerator boardroom. This is part two of a webinar series where these fractional CMOs get real about building six-figure practices on their own terms. These aren't beginners. These are women commanding $10K+ monthly retainers, managing teams of 30+ people across multiple clients, and turning down full-time job offers even when they didn't have paying clients yet. They come from automotive, financial services, SaaS, climate tech, life sciences, and consumer brands. The conversation digs into pricing psychology, imposter syndrome, getting ghosted by prospects, why portfolio obsession is a waste of time, and the counterintuitive truth that higher-paying clients are actually less demanding. Casey laser coaches through some tough questions about what's really holding people back from charging what they're worth and claiming the expert position they've already earned. Key Topics Covered: -Why higher-paying clients are less demanding and require less "keyboard time" while creating bigger impact -Stop competing on price—establish your rate and find clients who pay it, not clients you have to convince -Corporate conditioning taught you the finish line always moves—fractional work means you set the standards -You're not competing with other fractionals—your success lives in relationships with 20-50 people over your lifetime -Getting ghosted isn't personal until they explicitly say no—keep following up with creative persistence -Pitch decks are overrated—sell the bespoke solution, not a menu of services -Some deals close in a day, others take a year of showing up consistently in someone's world -Who's a good fit: committed, coachable, vulnerable people willing to do the work and hear no
On Aon — Episode 98How Leaders Stay Ahead: Balancing Risk and Strategic ChoicesIn this episode of On Aon, Aaron Olson, executive vice president for Aon's Enterprise Client Group and co-author of the book Strategy and Change: Finding Opportunity in Disruption Through Insight, Choice and Risk, is joined by co-authors Richard Waterer, Aon's global risk consulting leader, and Ward Ching, Aon's managing director of global risk finance. Together, they explore what it takes for leaders to stay ahead in a world of volatility — sharing approaches to balance risk, embrace change and uncover new paths for growth and innovation.Key takeaways: Aaron, Richard and Ward explore three key themes:Insight – To succeed, organizations must strengthen pattern recognition and systems thinking to surface blind spots and assumptions before they turn into costly errors.Choice – Business leaders need to focus on improving strategic choices and understand the impact of each decision to ensure every choice supports their goals.Risk – Rather than avoiding risk, organizations can harness it as a catalyst for growth — aligning risk appetite, feedback from incidents and execution so organizations can move boldly and adapt quickly.Experts in this episode:Aaron Olson — Executive Vice President, Enterprise Client Group, AonRichard Waterer — Global Risk Consulting Leader, Commercial Risk, AonWard Ching — Managing Director, Global Risk Finance, AonKey moments:(3:34) Aaron explains the concepts of insight, choice and risk — critical capabilities for navigating disruptive change that leaders and organizations will need to build.(5:53) Ward highlights how we have moved from the information age to the digital age, where information is being curated in fundamentally new ways, which reshapes the way leaders need to think about strategic choice and disruption. (10:20) Richard explains how risk has often been misunderstood as something to avoid when it can be seen as a driver of insight and opportunity.Additional Resources:Strategy and Change: Finding Opportunity in Disruption Through Insight, Choice and RiskFindings from Aon's Global Risk Management Survey SoundbitesRichard Waterer:“So the idea is simple by clearly defining how much risk an organization is willing to take. You don't just draw a line between danger and safety, you actually create a runway for innovation and growth.”Aaron Olson:“We have found...during times of disruptive change, insight becomes particularly important, both the use of analytics to understand and evaluate situations and the importance of addressing and considering blind spots.”
Let's talk about the C.U.R.I.O.U.S. Reset—a quick, practical framework you can use anytime you feel stuck, defensive, or unsure. It's not just about staying calm—it's about flipping the script in your mind and turning hesitation into curiosity. Here's how it works:C – Calm your mind: Take one deep, intentional breath. Inhale for four seconds, hold for four, and exhale for four. This isn't woo-woo—it's science. Calming your nervous system helps you think clearly.U – Unclench your body: Let go of the tension in your jaw, shoulders, or wherever you're holding stress. Loosen up—your next breakthrough isn't coming from a clenched fist.R – Reframe the moment: Ask yourself, ‘What's another way to see this?' or ‘What am I missing here?' This shifts your brain from fight-or-flight mode to problem-solving mode.I – Invite new perspectives: Get curious about what someone else might think. ‘What would my team say about this?' or ‘What's a question I haven't asked yet?'O – Open the door to possibilities: Let go of the need to be “right.” When you stop focusing on the perfect answer, you create space for better ideas.U – Understand the lesson: Every challenge has a takeaway. What can this moment teach you?S – Share your insight: Once you've calmed yourself and shifted your mindset, share what you've learned with your team. Curiosity leads to connection—and connection builds trust. The C.U.R.I.O.U.S. Reset is a quick way to interrupt stress and reframe uncertainty into an opportunity to grow. It's not about having all the answers—it's about asking better questions." And if you're ready to take this a step further, here's your next move: DM me the words ‘Curious Leader' on LinkedIn, and I'll send you the Purpose Factor Assessment. What's the Purpose Factor Assessment? It's not just another personality quiz—it's a tool designed to help you uncover what truly drives you as a leader. Think of it like a clarity compass—it helps you:Identify your core motivators.Understand your leadership strengths.Pinpoint where you can lead with greater curiosity, clarity, and courage. When you know your purpose, you lead with intention, not reaction. So, if you're ready to unlock what fuels you and take your leadership to the next level, reach out. Leadership isn't about perfection—it's about leading with purpose. Let's discover yours.Let's Begin!
People aren't leaving for culture only— they're leaving for better pay. What if compensation data could predict hiring problems before they happen?In this episode of The Business Ownership Podcast, I interviewed Cary Sparrow. Founder, CEO at WageScape - A former US Navy officer who served on several nuclear submarines, turned Entrepreneur. With 35+ years (combined) of engineering, military, consulting, technology, and operations leadership in achieving organizational growth makes him a guest of value to HR leaders and other decision-makers wanting to navigate the labor market, Cary is paving the way for HR professionals and consulting firms to predict the future of wage-pay.If you hire, manage, or retain people — this episode is for you. Before you lose another great employee, check this out!Show Links:Cary Sparrow LinkedIn: https://www.linkedin.com/in/carysparrow/WageScape Website: https://wagescape.com/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/
I sit down with Michael O'Brien, the visionary behind Home of Mortgages, for an insightful chat you won't want to miss. Michael unveils his entry into the mortgage world, triggered by an eye-opening experience with estate agents. You'll hear about the highs and lows of building a business from the ground up, including how his team weathered the storm of the 2008 financial crisis by pivoting towards lettings.Michael opens up about the critical role of safeguarding your brand and how a unique name can set you apart in the bustling mortgage industry. Discover the art of assembling a winning team—a cornerstone of Michael's success—and how investing in team development has paid dividends.We delve into the power of digital marketing and how social media for mortgage advisers has become an indispensable tool for contemporary lead generation.Listen in to uncover Michael's strategy for leveraging a custom CRM system to enhance client communication, ensuring a personal touch in every transaction. Plus, get a peek into the unpredictable nature of the mortgage market and why adaptability and flexibility are your best allies.Finally, Michael shares a priceless tip for mortgage advisers: the importance of building a robust network of potential clients or introducers, essential for business growth and sustainability.Whether you're a budding mortgage adviser eager to make your mark or you're looking to up your mortgage marketing game, this episode is packed with actionable advice on lead generation for mortgage advisers and insights into using social media for mortgage advisers effectively.
Pete Gosling is a creative agency founder, AI strategist, and author helping businesses adapt and thrive in the fast-changing landscape of design, technology, and marketing. As the leader of GDS Pro and Design Tech AI, Pete applies 20+ years of creative and business experience—from animation and digital advertising to AI-powered solutions—to empower marketers and creatives to embrace change with resilience, curiosity, and actionable frameworks. His new book, "Relentless Impact," equips professionals with the mindset and practical tools to turn disruption into opportunity and continuous growth. In this episode of Marketer of the Day, Pete Gosling joins Robert Plank to explore how agencies, marketers, and creatives can stay ahead of the curve by developing an AI-first mindset. Pete shares practical lessons from his journey through multiple technology disruptions, discusses why adaptability is more important than rigid long-term plans, and introduces the "momentum loop" framework for continuous improvement. Listeners will hear how skills evolve, why leadership is now essential at every level, and how to channel setbacks into fuel for innovation and business growth. Quotes: “Everyone has a plan until they get punched in the face.”“The harder I work, the luckier I get.”“Don't try to avoid mistakes or hide from potential issues. Real strength is being able to take a punch and keep going.” Resources: Visit Pete Gosling's Website Connect with Pete Gosling on LinkedIn
In this episode of The Fractional CMO Show, a dozen women from the CMOx accelerator boardroom come together to share their real experiences building successful fractional CMO practices. This is part one of a two-part series that started when member Courtney challenged Casey's solo episode—pointing out there was a whole perspective he couldn't see. These aren't theoretical success stories. These are women pulling in $10K+ per month in recurring revenue, with at least two hitting $50,000 months in November. They come from wildly different backgrounds: automotive, financial services, SaaS, climate tech, life sciences, and consumer brands. The group dig into what it's actually like—the double standards, the over-apologizing, the tendency to work above contract and undercharge, the corporate conditioning that taught them to fight for a seat at the table and then second-guess everything once they got there. But this isn't a grievance session. It's about what's possible on the other side: no politics, choosing your clients, charging what you're worth, and showing up as the expert you always were without making yourself smaller. Key Topics Covered: Why women undercharge and go "far above and beyond" contracts—and the conditioning behind it -The "too direct" double bind: male colleagues say it, they're leaders—you say it, you're a bitch -Your ideas get ignored until a guy repeats them five minutes later -Why clients let fractionals challenge them but shut down internal employees saying the exact same thing -The confidence gap: men apply at 30%, women wait for 90%—time to close it -Stop apologizing for things that aren't yours -As a fractional, you get to fire bad clients and set real boundaries—something full-time never allowed
Think aging is a slow, steady process? Science says your body actually faces two “agingbursts”—one at 44, another at 60—where joints, skin, and energy can change almost overnight. Butthere's good news: Small, daily choices can dodge that “aging avalanche.” Find out how to spot thesigns and take control!Health Alternative of the WeekHealth Outrage of the WeekProduct Recall of the WeekHealthy Mystery of the WeekDr. Adam Brockman answers caller questions
“Instead of asking yourself, 'How will this replace me,' ask yourself, 'How can this help me?”Willem Gous Top Five Tips To Stay Ahead In The Age of AI Disruption 1. Shift from Fear to Curiosity2. Act Small, Act Fast3. Focus on Adaptability, Not Certainty4. Think Like an Entrepreneur5. Take the Next Small, Doable Step TIME STAMP SUMMARY01:50 Using AI as a thinking partner to enhance one's own capabilities.07:20 Taking small, fast actions with AI and automation to see how they can help achieve goals.11:40 Adopting an entrepreneurial mindset17:00 Becoming a chameleon and adapting to new situations Where to find WillemWebsite https://willem-gous.com LinkedIn http://za.linkedin.com/in/willemgous Willem Gous Bio Willem Gous is a global expert in entrepreneurial thinking and human adaptability, the skills that keep people and organisations ahead when the world changes fast. He works with companies to build teams that stay calm in disruption, think clearly under pressure, and take confident action to create innovative solutions. His practical approach makes adaptability and innovation part of everyday work, not just a one-off event.With over 25 years of experience in business and entrepreneurship, Willem delivers practical frameworks that shift how people think and work. His signature model, the Indivineur Thinking Compass, activates five core principles that unlock adaptability, resourcefulness and internal locus of control in organisations. Willem holds a Master's degree from the University of Liverpool, U.K.,was named Startup Mentor of the Year 2023, and ranks as a Top 50 Global Thought Leader with Thinkers360 in Lean Startup and Careers. Offstage, he is a single father and certified firewalking instructor, proving that the right mindset and preparation make anything possible.
Now on Spotify Video! Most people have been using AI for decades, but only a few understand how to leverage it. After more than 40 years in the field, Stephen Wolfram has seen how breakthroughs like ChatGPT seem to emerge out of nowhere, and he believes the real power isn't the technology itself, but learning how to think in a way machines can work with. In this episode of the AI Vault series, Stephen breaks down how artificial intelligence truly works, what the future of automation will look like, and why mastering computational thinking is the next critical skill for entrepreneurs and innovators. In this episode, Hala and Stephen will discuss: (00:00) Introduction (02:31) His Early Fascination With Science and AI (05:52) How Artificial Intelligence Began (14:18) The Foundations of Computational Thinking (21:31) The Role of Computational Thinking in AI (25:52) How ChatGPT and Neural Networks Work (33:45) Can AI Develop Real Consciousness? (39:23) How AI Will Transform the Future of Work (45:27) Will AI in Action Surpass Human Intelligence? Stephen Wolfram is a computer scientist, mathematician, theoretical physicist, and the founder and CEO of Wolfram Research. He created Mathematica, Wolfram Alpha, and the Wolfram Language, and is widely recognized for his pioneering work in computation and complex systems. A MacArthur “Genius” Grant recipient, Stephen has authored several influential books, including What Is ChatGPT Doing? Today, he stands as one of the leading voices shaping global understanding of AI and computational thinking. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Shopify - Start your $1/month trial at Shopify.com/profiting. Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money Resources Mentioned: Stephen's Book, What Is ChatGPT Doing?: bit.ly/-ChatGPT Stephen's Website: stephenwolfram.com Stephen's Book, A New Kind of Science: bit.ly/NKScience Stephen's Book, An Elementary Introduction to the Wolfram Language: bit.ly/WolframL Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, AI Marketing, Prompt, AI in Business, Generative AI, AI for Entrepreneurs, AI Podcast
In this week's episode, James Shepherd sits down with Allen Kopelman, CEO of Nationwide Payment Systems and host of the B2B Vault podcast, for a wide-ranging discussion on the biggest shifts reshaping merchant services today. From the Visa/Mastercard settlement and VAMP chargeback rules to the growing pressure on ISOs to own their tech stack, Allen shares what he's seeing firsthand — and why agents must rethink how they sell, support, and position technology to compete in 2026 and beyond. They break down the rise of processor-agnostic software, the future of hardware, the growing push for ISOs to streamline onboarding with automated funnels, and how agents can stay relevant by focusing on the right verticals, the right partners, and the right products. After the interview, James and Patti Murphy dive into a new Today in Payments, breaking down fresh data on holiday spending, the continued rise of Buy Now, Pay Later, and the growing momentum behind real-time payments like RTP and FedNow—and how they compare to legacy ACH rails.
The Future of Paid Social: What's Changing in 2026 and How to Stay Ahead.Join us for a 30-minute masterclass exploring how paid social is evolving in 2026, driven by social search, AI-powered automation, and the growing influence of authentic creator content. This session will uncover what these changes mean for brands, how consumer trust is shifting, and the strategies you need to stay competitive in an increasingly dynamic landscape.What You'll Learn & Why It Matters:Adapt to the rise of social search and its impact on product discovery and keyword strategies as platforms become search engines.Leverage UGC and EGC to build trust and authenticity, discover why brands are embracing employee-generated content.Harness AI automation and creative tools for smarter optimization, scalable content production, and campaign efficiency.Navigate consumer perception of AI content - will authenticity win over automation?Develop future-proof paid social strategies that balance AI innovation with human creativity to lead the next wave of growth.All attendees can request a FREE Paid Social Consultation to uncover opportunities for optimization, creative innovation, and growth in 2026.
In this episode of The Fractional CMO Show, Casey Stanton breaks down exactly why deals fall apart—and why most of the time, it's not about you. Drawing from Eugene Schwartz's Breakthrough Advertising, Casey walks through the stages of prospect awareness and reveals the harsh truth: 20% of deals will never close, 20% are laydowns, and 60% require serious follow-up. He shares real stories from the field—prospects who ghosted after great calls, a doctor who chose a $500 AI tool over a fractional CMO, and deals that stalled despite perfect chemistry. Casey gets into the psychology of the sale: problem awareness, motivation, timing, and budget—and how to know when a "no" has nothing to do with your skills. He shares his own low points, like selling his car the day before a payment was due while rebuilding his business, and explains how staying steady and relentless—even when desperate—is what separates fractional CMOs who thrive from those who struggle. Key Topics Covered: -The stages of prospect awareness and why deals die before you pitch -Problem-aware but unmotivated prospects—and when to let them go -Why your pricing conversation should end with "that makes sense" -Getting to yes or no: why "maybe" and ghosting kill your pipeline -Staying steady and relentless even when you need the sale
Craig Jeffery talks with Paul McMeekin of Bottomline about the latest Treasury Fraud & Controls Survey findings and what they reveal about today's threat landscape. From AI-generated fraud and deepfakes to payment rail changes and rising losses among small businesses, this episode covers practical defenses for a fast-evolving fraud environment. Access the 2025 Treasury Fraud & Controls Survey and learn more at bottomline.com.
John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and run his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Podcasting continues to evolve, and not always in ways creators expect. One minute, the industry is celebrating growth, and the next, it is wrestling with algorithms, labeling rules, and shifting listener habits. With so many moving parts, how do hosts stay ahead without overthinking every episode? According to John Corcoran, a longtime leader in the podcasting space, the answer starts with understanding how small details can shape the listener experience. When asked about the issues podcasters should pay attention to, he points to something as simple as explicit-language labeling and how easily it can trip up creators. John explains that platforms often flag episodes automatically, sometimes even when no one has actually used a swear word, which means podcasters spend more time worrying about symbols than strategy. He also highlights how tools like accurate speech-to-text technology can transform productivity and consistency, especially when injury or busy seasons complicate content creation. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen of Rise25 interviews John Corcoran to discuss the biggest issues impacting podcasts today. You will hear why explicit ratings matter more than most hosts realize, how speech-to-text tools can double your productivity, and what separates authentic B2B podcasts from forgettable ones. John also provides insights on using podcasting as a strategic tool to build relationships and grow your business.
This episode is the replay of my biggest talk to 10,000+ AI founders and engineers at /function1 Dubai.I spoke about Emotional Intelligence (EI) at an AI conference, and they listened.I broke EI down in a way technical audiences understand:patterns → systems → data → small improvements.Because no matter how advanced AI becomes, the most complex system I'll ever work with is a human.In this conversation, I share how EI shapes leadership, communication, and opportunities — and I also learned so much from my fellow panelists.Mohammed Benzakour of LinkedIn: 70% of our job skills will change by 2030.AI replaces tasks. Humans win through adaptability + communication.Prof. Abhilasha Singh Dean of American University in the Emirates: “The illiterate of the 21st century are those who cannot learn, unlearn, and relearn.”Hemant Pandey CEO of Hustling Engineer and ex-Meta/Tesla/Salesforce): Your real edge? Skill Velocity: how fast you can learn the next thing.Ahmed Metwoali (Sphinque): Engineering is a team sport. Communicate → ship fast → become your team's AI go-to.Adil-Ul Islam of Microsoft reminded us AI should augment, but not replace human judgment.Me (EI): If you want funding, collaboration, or opportunity, learn to read people as well as you read data.In a world moving at the speed of algorithms, staying human is your unfair advantage.Resources/Function1Connect with the panelists on LinkedIn:Mohammed Benzakour of LinkedInProf. Abhilasha Singh Dean of American University in the EmiratesHemant Pandey CEO of Hustling Engineer and ex-Meta/Tesla/Salesforce)Ahmed Metwoali (Sphinque)Adil-Ul Islam of Microsoft My LinkedIn Learning AI Courses:The AI Edge for EntrepreneursUsing AI to Make a Career SwitchWhere We Can Connect:Schedule a Business & Career Review call with me to see if it's a good fit to work together: elainelou.com/call
In this episode of The Fractional CMO Show, Casey Stanton dives into what it really means to work as a fractional CMO—and why sometimes that means rolling up your sleeves and doing the work yourself. He's pulling from years of real client experience, from managing multi-million-dollar launches to helping clients navigate gaps in their teams, and he's calling out the patterns he sees: overextending yourself, letting scope creep happen, and trying to do everything instead of delegating strategically. Casey shares straight-up stories from his work—like stepping in when a key team member's paternity leave threatened a project, or designing a custom data workflow to connect a client's CRM systems. These examples show the fine line between having fun, experimenting, and solving problems that only you can solve as a CMO. Key Topics Covered: -How to handle scope creep without burning out -When it makes sense to roll up your sleeves—and when to delegate -Building systems and teams to work smarter, not harder -Using curiosity and play to maintain an edge and stay sharp -Leading through hard times, not just easy wins -Structuring fractional CMO engagements for maximum impact -Why fewer clients and bigger problems equal better outcomes and higher fees
In today's solo episode, I break down the five key shifts we all need to make to successfully market and sell our online businesses in 2026. The online space has changed dramatically, and what worked a few years ago simply isn't enough anymore. I share what I'm doing in my own business, what I'm seeing across the industry, and the practical steps you can start implementing right away. KEY TAKEAWAYS COVERED IN THE PODCAST Relationships Over Broadcasting I explain why connection now outperforms content volume — and how focusing on real conversations builds trust and momentum. Community Over Courses People want belonging, not just information. I share how I'm reshaping my offers to create deeper community experiences. Adapting to How People Find You Search and discovery are shifting thanks to AI. I talk about the small tweaks I'm making to show up where my audience is actually looking. A Better Launch Experience Launches need to feel more personal and supportive. I cover simple ways to elevate your launch without overwhelming yourself. Showing Up as a Real Human Authenticity matters more than ever. I share how being more open and human has transformed the way my audience connects with me. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Ep 427 Transcript The online space is changing, and the way we used to launch back in 2020 and 2021 has shifted massively, and some of those things are not working anymore. So if you are trying to sell a course, a membership, or a group coaching program in 2026, then you are going to want to know these five shifts that you can make in your business and your marketing, and how you show up in order to help sell your online offers. My name's Teresa Heath Wareing and I have worked with hundreds and hundreds of online business owners, helping them grow their online business with confidence and without burning out. The online world has changed back in 2020, back in 2021. The online world went through a real boom, and it was honestly as easy as being able to put something out there and people would buy it, and you could do a webinar or a quick challenge and you would have hundreds and hundreds of people come through your launch...
Saalex started as a small business with big ambitions. Today, it's a mid-market federal contractor betting on innovation, agility, and shared ownership to thrive in a fast-changing government landscape. Chairman and CEO Travis Mack shares how the company scaled up and why an AI-first culture is central to its future in this episode of "Government Contractors to Watch" sponsored by JP Morgan Chase. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of The Fractional CMO Show, Casey Stanton speaks directly to women in the marketing world who want to step into the fractional CMO role but often hold themselves back. Drawing from coaching over 200 women inside the Accelerator, Casey highlights the recurring patterns he sees — undercharging, over-justifying, second-guessing their expertise, and hesitating to bring in outside specialists. He walks through the dangers of discounting, the importance of choosing clients who can afford real marketing investment, and how to step into a CEO-level mindset where you orchestrate talent rather than trying to do everything yourself. From understanding EBITDA constraints to leveraging micro-experts on Upwork, Casey gives women a roadmap for charging premium rates and positioning themselves as strategic leaders. Whether you're a marketer trying to break out of "doer" mode or a fractional CMO struggling to own your value, this episode offers the mindset, frameworks, and permission you need to finally step into the role with confidence. Key Topics Covered: - Why Casey recorded this message specifically for women fractional CMOs - The pricing gap: why women tend to undercharge and overexplain - How to set rates based on the life you want, not what clients expect - The difference between declaring your price vs. justifying your price - How money stories and morality distort pricing decisions - Why you should only work with clients who can afford both you and a real marketing budget - The dangers of taking on low-EBITDA or discount clients - Leadership vs. strategy vs. implementation — and why implementation traps women - Why hiring experts is not a threat, but a superpower - How confidence is created through intention, not credentials - Using Upwork and micro-experts to multiply your effectiveness - Selling future outcomes instead of tactical deliverables - When to walk away from clients who cannot support growth
Send us a textIf you've been worried about AI replacing your job, overwhelming your business, or making you feel obsolete—this episode will give you a fresh, empowering perspective.In this episode of The Good Enough Mompreneur Podcast, Angela sits down with Dr. Joan Palmiter Bajorek—AI expert, entrepreneur, and bestselling author of Your AI Roadmap: Expand Your Career, Money, and Joy. Joan shares how she turned two layoffs into opportunity, what women are getting wrong about AI, and how to take your career and income into your own hands in this fast-changing world.Whether you're building a business or raising the next generation, this episode will help you navigate change with clarity and confidence.
Get your free copy of our End of Year Checklist now! Head to https://www.clinicmastery.com/free-resources Feeling the year-end chaos creeping in?In this episode of the Grow Your Clinic podcast, Ben, Jack and Hannah share how to take control of the holiday rush with a proactive end-of-year checklist. They break down practical steps to keep your clinic running smoothly — from locking in client bookings and team meetings to tightening up your finances and marketing. You'll learn how to maintain momentum through December, start the new year strong, and avoid the dreaded post-holiday slump. Plus, discover how small tweaks in planning and communication can turn the “Christmas crunch” into your clinic's most productive season yet.Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In This Episode You'll Learn:
In this episode of The Fractional CMO Show, Casey dives into the secret to thriving long-term as a fractional CMO: having fun. He shares why commitment and consistency matter, but also why enjoying the work you do is what fuels creativity, engagement, and lasting success. Drawing on his own experiences — from conversations with Jeff Walker, the enduring "Launch Guy," to experimenting with vibe coding, AI, and creative marketing projects — Casey shows how curiosity and play can lead to innovation and new opportunities. He explains why marketers who constantly reinvent themselves often burn out, and why committing to your craft while keeping it playful can help you solve bigger problems, create higher-value client relationships, and enjoy the journey along the way. Throughout the episode, Casey offers practical ways to bring fun into your work, whether that's experimenting with marketing strategies, pricing creatively, or just nerding out on the aspects of marketing that excite you most. This episode is a reminder that the most successful fractional CMOs are those who treat their career like a game — where engagement, joy, and curiosity drive both impact and income. Whether you're a seasoned fractional CMO or just starting out, this episode will help you rediscover the joy in your work, innovate without pressure, and create a career that's both high-performing and enjoyable. Key Topics Covered: - Why commitment and consistency are essential for long-term success - Lessons from Jeff Walker on staying focused and building enduring expertise - The danger of constant reinvention and chasing short-term wins - How "play" and curiosity fuel innovation and learning - Turning your marketing interests into fun experiments that enhance skills - Bringing joy and energy into client work, pricing, and problem-solving - Why being playful attracts clients, collaborators, and opportunities - How fun amplifies engagement, mastery, and long-term success
TikTok, Shopify, and Amazon are shifting fast. These updates will shape how you sell in 2026.In this week's Friday “Week in Review,” Neil breaks down the latest data, platform changes, and pricing strategies helping sellers stay profitable as ad costs rise. You'll learn how a small pricing shift turned into a major profit win, what TikTok's new tools mean for real sales, and how AI-driven updates from Shopify and Meta are changing how brands grow online.
Divas, Diamonds, & Dollars - About Women, Lifestyle & Financial Savvy!
What separates businesses that thrive from those that merely survive? One word: trends. More specifically? The ability to spot, interpret, and apply them before everyone else does.In this episode of Divas, Diamonds & Dollars Podcast, we're kicking off a fresh month with a powerful theme — Leveraging trends to accelerate your business and career success.Whether you're a business owner, creativepreneur, or powerhouse career woman, understanding trends isn't just smart, it's essential.We'll explore:Why passion isn't enough to sustain long-term success- How staying “in the know” can help you future-proof your business;- Three practical strategies for finding and applying trend insights before the competition- What tools you can use today — from keyword research to RSS feeds — to curate actionable intel- How to use trends to transform your strategy, strengthen your brand voice, and uplevel your operationsWhether you want to sharpen your instinct for innovation, get ahead of what's coming, or turn market shifts into business momentum, this episode gives you the framework you need to make smarter, faster decisions in a world that's changing every day.Divalicious Pro-Tip: Trendspotting is a habit, not a one-time act. Add it to your business toolbox like a boss.
Budgets are shrinking, patience is thinner and the CMO seat is a revolving door. Keep playing the old playbook and you're next.What if the path forward isn't “more content, faster”, but a hard reset on power, process and what we even call “brand”?In this episode, Drew Neisser, Founder of CMO Huddles, drops a reality check on B2B: CMOs are operating in Antarctica—hostile, short-term, and PE-pressured and it's still the most exciting moment in marketing. We get blunt about the “do more with less” lie, why “brand” is a budget-killing word (start saying “reputation”), and how AI should first nuke your workflows and org chart before you let it ghostwrite your strategy.). This is the insider's guide to surviving the freeze and shipping work that closes.We also cover:CMO power plays: why owning Partnerships/Rev levers earns a real seat at the table.Short-termism judo: aligning with CFOs on “metrics that matter” and fixing attribution theater.What actually converts now: late-stage, face-to-face moments (small dinners > giant trade shows).Direct mail's comeback: high-impact, targeted sends that unblock stalled deals.
In this festive episode of Paper Talk, Quynh Nguyen, Sara Kim, and Jessie Chui share their best tips for preparing your creative business for the busiest time of the year. From managing orders and planning downtime to hosting workshops, packaging ideas, and navigating Black Friday sales, this episode is packed with holiday wisdom. We discuss how far in advance to plan seasonal events, the importance of scheduling rest, and creative ways to offer gift cards, ornaments, and small-batch paper flower gifts. We also reflect on the power of presentation, and how thoughtful packaging, gift wrapping, and collaborations can elevate your brand. “Plan your holiday launches six months in advance. Start marketing early and work backward from shipping deadlines.” - Jessie Whether you're decorating your tree with handmade blooms or preparing your online shop for holiday traffic, this episode will help you head into the season feeling ready, inspired, and balanced. Here's What You'll Hear in this Episode: When and how to plan your holiday workshops and pop-ups Ideas for packaging and giftable presentation Offering gift cards, digital products, and special holiday sales Social media strategies for festive content How to balance business and personal time during the holidays Tune in and start your holiday prep early—your future self will thank you. ------ Join the Conversation! We'd love to hear from you! Share your insights with us on Instagram @papertalkpodcast or join our Facebook community discussions. Your experiences inspire us just as much as we hope to inspire you. Stay tuned for more inspiring episodes, and don't forget to subscribe to Paper Talk wherever you listen to podcasts. If you've been craving a creative community or wondering how to take your next step, let this episode remind you that you are not alone. You can start small. You can begin today.
In this episode of The Fractional CMO Show, Casey Stanton breaks down what it really looks like to "get rich slowly" as a fractional CMO—and why that's a far better goal than chasing quick wins or sprinting toward burnout. Drawing from real stories inside the Accelerator, Casey shares how members like Lisa, Ben, Sean, and Jennifer are building long-term, stable income by focusing on the fundamentals: selling high-value strategy (not cheap implementation), staying committed to a niche, and showing up with consistency and leadership—especially on their worst days. You'll hear how to move from overworked agency life to a calm, predictable business where one or two great clients can replace an entire salary. Casey unpacks what makes a "morally neutral or positive" business, how to price your work confidently, and why the right long-term contracts can eliminate money stress altogether. Along the way, he reminds us that freedom doesn't come from adrenaline or chasing every shiny offer—it comes from depth, focus, and relationships that compound over time. Whether you're just starting your fractional journey or ready to slow down and scale up, this episode is your roadmap to building wealth the sustainable way—one good client, one good contract, and one good year at a time. Key Topics Covered: -Why "getting rich slowly" is the real path to lasting success -The danger of chasing quick wins and constant reinvention -How long-term contracts create calm, predictable income -The shift from implementer to true marketing leader -Building a business that works even on your worst days -Why simplicity and focus outperform endless hustle -The power of working with "morally positive" clients -How real freedom comes from discipline and depth -What it means to grow steadily instead of sprinting to burnout -The mindset that turns short-term chaos into long-term wealth
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Stay Ahead of the Market: How to Evolve Your Business In this episode, Pat explores the importance of evolving to stay ahead in today's ever-changing market. Using examples from theme parks like Universal and Disney, as well as the restaurant industry, he illustrates how immersion, innovation, and customer-centric evolution have transformed these businesses. The discussion then shifts to the fitness industry, highlighting the challenges and missteps in current evolutionary trends. Emphasizing the importance of understanding and serving client needs, Pat provides valuable insights on successful long-term business evolution. Tune in to learn how you can adapt and thrive by making meaningful, client-focused changes. 00:00 Introduction: Staying Ahead of the Market 00:11 Theme Park Evolution: Immersive Experiences 02:23 Restaurant Industry: Fast Casual Revolution 03:56 Fitness Industry: Specialized Training Challenges 06:25 Key Elements of Successful Evolution 07:35 Conclusion: Adapting for Long-Term Success
As cyber threats and geopolitical risks intensify, how can organizations be nimble and outsmart the next cyber attack? In this episode, seasoned data protection and cyber law expert Vinod Bange breaks down the threats that are still overlooked – including a new understanding of influence in social engineering – and the questions that leaders should ask themselves to ensure their teams are truly nimble and cyber ready. This Baker McKenzie partner also shares the unique methods that business and government are employing to work together to share best practices and strategies, all while breaking down why this sort of collaboration has traditionally been slow to happen. About this episode: Baker McKenzie: https://www.bakermckenzie.com/en/ Global Disputes Forecast: https://www.bakermckenzie.com/en/insight/publications/2025/01/global-disputes-forecast-2025 Related report: Cybercrime Atlas: Impact Report 2025: https://initiatives.weforum.org/cybercrime-atlas/home Related podcasts: Radio Davos: New era, new mood, new challenges Read: https://www.weforum.org/podcasts/radio-davos/episodes/adam-tooze-cnbc-china-us-history/ Listen: https://open.spotify.com/episode/4byCozwrPwSDRGexzSpOIv?go=1&sp_cid=01e8f5e22b1a6834bc34234353341751&utm_source=embed_player_p&utm_medium=desktop&nd=1&dlsi=21eda2cf5c3c4932 Watch: https://www.youtube.com/watch?v=vOlOPL3woKA Meet the Leader: AI will reshape knowledge work. What leaders should ask, do and learn now: Read: https://tinyurl.com/ydfed937 Listen: https://tinyurl.com/ycxh9zer Watch: https://youtu.be/GCo7czq2yXI
Welcome back to the Epic Success Podcast with Dr. Shannon Irvine! In today's episode, Dr. Shannon sits down with Rick Mulready, a seasoned online business strategist and fellow San Diego native, to dive into the ever-evolving world of AI in business. Together, they explore the current state of artificial intelligence, calling out the hype versus reality behind recent model updates like GPT-5, and discuss why many entrepreneurs feel like they're falling behind in AI adoption. Rick shares practical insights about how AI is transforming the landscape for business owners making it possible to build apps, streamline workflows, and increase efficiency with little to no experience. They unpack strategies for leveraging AI to future-proof your business, optimize your team's performance, and get faster results for your clients. Plus, Dr. Shannon and Rick tackle the hot topic of privacy, guiding listeners through the do's and don'ts of sharing information with AI models. Whether you're a business owner just dipping your toes into AI or a seasoned entrepreneur looking to scale, this episode is packed with actionable advice, tool recommendations, and honest dialogue about what's coming next in the world of AI and how you can harness its power to drive your business forward. Tune in and get ready to transform curiosity into clarity and opportunity! Key Takeaways: The hype cycle in AI models (GPT-6 anticipation) The evolving nature of online courses using AI Importance of centralizing business knowledge and data for AI context Key Timestamps [5:55] – AI:Business Owners Falling Behind [10:21] – Leveraging AI for Faster Results [22:31] – Training AI to Match Your Voice [32:50] – Centralize Context for Effective AI [40:42] – AI Avatars Improving, Still Detectable [44:46] - "Leveraging AI for Business Tasks" Episode Quote "If you don't have much time, spend 15 minutes a day chatting with AI. So you can get more comfortable with it and you can start leveling up. Because, I will guarantee that once you start seeing some success and the things that it can do, you'll be hooked." - Rick Mulready
In this episode of The Fractional CMO Show, Casey Stanton tackles a question many marketers quietly ask: Is being a fractional CMO even a real job? Through sharp insights and personal reflection, Casey makes the case that the corporate "safety net" is long gone—and that the real opportunity lies in betting on yourself. He explores why today's market pressures—from AI disruption to global competition—are pushing corporate marketers to rethink their path, and how the fractional CMO model offers freedom, financial stability, and long-term upside. Casey shares the story of his father's career at IBM, lessons on mediating structures, and the mindset shift required to build your own future instead of relying on outdated systems. Whether you're in a corporate seat wondering if you're next on the layoff list or ready to lead multiple clients with confidence, this episode gives you a roadmap to independence, relevance, and sustainable growth. Key Topics Covered: -Why the corporate "safety net" is an illusion in 2025 -The hidden dangers of staying too long in a corporate role -How AI and global labor shifts are transforming the marketing landscape -What it really means to be a fractional CMO (and why it's safer than a 9–5) -Why commitment and community matter more than credentials -The future of fractional leadership—and why 2026 will be a breakout year -How to build long-term wealth and low-anxiety success as a CMO
Staying competitive in a time of rapid changes in analytics, talent, and technology can be tough. In this segment of "Government Contractors to Watch" sponsored by JP Morgan Chase, I'll talk with Rich Sawchak, CEO of Systems Planning and Analysis Inc to find out how he manages the tension.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of The Fractional CMO Show, Casey Stanton unpacks what it really means to build long-term commitments—in business, in life, and with your clients. He draws parallels between parenting, marriage, and marketing to show why real success as a fractional CMO doesn't come from chasing quick wins or stacking short-term contracts—but from committing deeply to the right people and problems over time. Casey shares how marketers can shift from being short-term “consultants” to long-term “farmers”—building stable, profitable relationships with just a few high-value clients. He explains why focus and consistency outperform luck and adrenaline, how “time under load” creates mastery, and why a calm, predictable business beats boom-and-bust revenue cycles every time. Along the way, Casey offers a reality check on the myth of easy money, guidance on setting and holding big goals, and a reminder that true freedom comes from discipline and depth—not distraction. Whether you're just starting your fractional journey or ready to stop reinventing yourself every 90 days, this episode is a must-listen roadmap to building a stable, fulfilling, and high-income practice for the long haul. Key Topics Covered: -Why short-term thinking keeps fractional CMOs stuck in reinvention -The shift from “consultant” to “farmer” and why long-term wins -How to build stable, multi-year client relationships -The power of “time under load” and deep mastery -Why three great clients beat 15 short-term ones -How focus and consistency outperform luck and hustle -The freedom that comes from calm, predictable revenue -Why discipline and commitment drive lasting success
In this episode of the Chase MedSearch Podcast, Jordan Chase talks with RJ Kedziora, AI and healthcare tech expert, about how medical sales reps can leverage AI to work smarter, close more deals, and gain a competitive edge. From summarizing complex clinical studies to coaching reps on territory strategy, AI is already transforming the way reps operate — and those who adopt it early will stay ahead of the competition.RESOURCES
In this episode of The Fractional CMO Show, Casey Stanton breaks down what it really takes to run a high-profit, low-complexity fractional CMO business—without drowning in tools, team costs, or tech bloat. He reveals the essential tech stack and talent stack you actually need to succeed, and why most marketers overcomplicate their path to six- and seven-figure practices. Casey walks through the two core models for fractional CMOs—the Single Pringle, a lean solo practice with massive margins, and the Scalable Model, where you lead a team of CMOs under your brand. He shares the real costs, margins, and mindset shifts that separate those earning $10K months from those building million-dollar practices. Along the way, Casey opens up about simplifying his own business after years of trial, burnout, and rebuilding. He shows how freedom comes not from adding more tools or people—but from keeping things simple, focusing on leadership, and charging for the value you bring. Whether you're just starting your fractional journey or ready to scale beyond yourself, this episode lays out a clear, no-fluff roadmap to building a business that's profitable, sustainable, and freeing. Key Topics Covered: -The two models of a fractional CMO: Single Pringle vs. Scalable Brand -The true costs and margins of running a lean fractional business -Why you should never include implementation in your core offer -How to think about VAs, tech stacks, and software subscriptions -How to structure client relationships for long-term, low-stress success -The power of keeping your cognitive load—and overhead—low -How to scale from $10K to $40K+ months with just 3–5 clients -Why your simplicity is your competitive advantage
The market has changed. But the good news? People are still buying. They're just being more intentional. In this episode of the Business with Impact podcast, Rachel reveals the mindset shift and key to consistent sales in today's market. If your launches have felt flat or you've wondered whether your offer is the problem, this episode will help you reframe, refocus, and rebuild with confidence.What to Listen For:Why launches that used to sell out might be stalling nowThe surprising grocery store analogy that explains buyer behavior shiftsHow to create “magnetic yes” messaging that speaks to today's buyerWhy your problem likely isn't your offer, it's your systemsThe #1 mindset trap entrepreneurs fall into when sales slow downWhy tweaking your messaging can revive the same offer you were ready to ditchWhat timeless systems you need to survive (and thrive) in any economyThe market may be shifting, but that doesn't mean your sales have to suffer. When your systems and messaging are clear, confident, and client-focused, your offer becomes a no-brainer. Want to make sure your message is saying what your audience needs to hear? Join us inside the Magnetic Yes Messaging Workshop and let's fix it together.
#614 What does the future of business look like in 2025 and beyond? As AI continues to reshape industries, how can entrepreneurs stay ahead of the curve and leverage new opportunities? In this insightful episode hosted by Kirsten Tyrrel, we sit down with Kasim Aslam — entrepreneur, business strategist, and marketing expert — to explore the evolving landscape of entrepreneurship. From AI-driven changes to the rise of local services and manufacturing, we discuss practical strategies to navigate the shifting economy, avoid common pitfalls, and build businesses that thrive in this new era. If you're ready to embrace the future, take notes — this is an episode you won't want to miss! (Original Air Date - 3/9/25) What we discuss with Kasim: + Fear as a tool – Use fear to drive action, not paralysis + AI-driven economy – How AI is reshaping industries + Top business opportunities – Tech enablement, local services, manufacturing + Take action now – Success comes from doing, not waiting + Financial stability matters – Reduce stress by securing provision + Scaling isn't everything – Small, high-margin businesses thrive + Career paths are changing – Adaptability over degrees + Community over commodity – Build relationships, not just services + AI vs. human value – Where humans still outperform AI + Stay ahead – Embrace uncertainty and keep learning Thank you, Kasim! Check out Kasim Aslam at Kasim.me. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
What if the secret to never running out of content, leading an AI-enabled firm, and creating unforgettable client experiences was simpler than you think? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle three questions every law firm owner should be asking right now. From staying fresh after 400 podcast episodes to making AI work for your team, and even raising the bar for client experience, this conversation is packed with insights you can apply immediately. Here's what you'll learn: How to stay relevant without reinventing the wheel and why repetition is often your most powerful tool The right way to leverage AI in your firm so it empowers your team instead of replacing them Why client experience is the real growth driver and how to audit every touchpoint to make it exceptional Your content, your systems, and your client experience do not need to be complicated, but they do need to be intentional. ---- 01:52 – Back from New York: Broadway shows, Bluey's house, and family adventures 05:26 – How to keep creating fresh content after 400+ episodes 07:51 – Why repetition beats constant reinvention in business and leadership 10:46 – The power of message timing, brand affinity, and consistent communication 13:55 – How to bring AI into your firm and use it to empower your team 18:02 – Auditing workflows to find the best use cases for AI 19:22 – Why client experience is the true growth driver for law firms 21:03 – Lessons from world-class restaurants on service, feedback, and continuous improvement ---- Links & Resources: Crisp Social Stack Net promoter score (NPS) David Guetta 11 Madison Park Atlas Restaurant Atlanta ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 345. AMMA. The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead 398. Why Generosity is the Most Underrated Growth Strategy in Law with Randy Kessler 391. AMMA — The $100K Marketing Question Law Firms Keep Getting Wrong
Blake and David examine the growing threat of AI-generated fake receipts, with 32% of accountants unable to recognize fraudulent documents and 30% reporting an increase in fraud since last year. They also discuss the concerning decline in entry-level auditor positions (down 43% since January) as firms adopt AI automation, while nearly half of accounts payable professionals now fear layoffs and also explore the concept of "work slop"—low-quality AI-generated work costing businesses nearly $200 per employee monthly—and debate whether firms should require clients to use standardized technology stacks, with only 37% currently doing so. SponsorsCloud Accountant Staffing - http://accountingpodcast.promo/cas Rippling - http://accountingpodcast.promo/ripplingBill.com - http://accountingpodcast.promo/bill.comBluebook - http://accountingpodcast.promo/bluebookChapters(01:43) - Headline Story: Tech Stack Adoption in Accounting Firms (03:05) - Survey Insights: Tech Stack Usage in Firms (07:15) - AI's Impact on Entry-Level Jobs (13:55) - The Rise of 'Work Slop' and Its Costs (20:44) - AI and Automation in Accounting (25:08) - Human-in-the-Loop Automation with Zapier (28:22) - AI in Tax Research and IT Blockers (30:51) - Competitive Moats and Custom Bots (32:26) - Exciting Changes in CPE Standards (34:59) - Drake Software's Cloud-Based Tax Solution (43:06) - State Department Embezzlement Scandal (44:59) - Trump's Tariff Announcements (50:28) - H-1B Visa Fee Increase (56:20) - Conclusion and CPE Information Show Notes32% of accountants can't recognize AI-generated fake receipts https://www.accountingtoday.com/news/32-admit-they-cannot-recognize-ai-generated-fake-receiptsEntry-level auditor job postings fell 43%, per Randstad https://www.accountingtoday.com/news/entry-level-auditor-job-postings-fell-43-per-randstadAI-Generated "Workslop" Is Destroying Productivity https://hbr.org/2025/09/ai-generated-workslop-is-destroying-productivity97% say CPA firms not using tech efficiently says survey https://www.accountingtoday.com/news/97-say-cpa-firms-not-using-tech-efficiently-says-surveyCPA.com & BILL Growth Survey: How Firms Plan to Stay Ahead https://www.bill.com/blog/cpa-and-bill-growth-technology-surveyAP Pros Face Growing Layoff Concerns and See Automation as a Career Lifeline https://www.cpapracticeadvisor.com/2025/09/11/ap-pros-face-growing-layoff-concerns-and-see-automation-as-a-career-lifeline-2/168818/Get more control over your workflows with Human in the Loop! https://help.zapier.com/hc/en-us/articles/38838619533069-Get-more-control-over-your-workflows-with-Human-in-the-Loop54% use AI in tax research, but search engines remain prominent https://www.accountingtoday.com/news/54-use-ai-in-tax-research-but-search-engines-remain-prominentDrake Software Introduces Drake Tax Online https://www.cpapracticeadvisor.com/2025/09/24/drake-software-introduces-drake-tax-online/169572/Drake Software Launches Drake Tax Online: Powerful, Flexible Tax Software in the Cloud https://www.prnewswire.com/news-releases/drake-software-launches-drake-tax-online-powerful-flexible-tax-software-in-the-cloud-302566087.htmlNASBA, AICPA release proposed revisions to CPE standards https://www.journalofaccountancy.com/news/2025/sep/nasba-aicpa-release-proposed-revisions-to-cpe-standardsNASBA, AICPA Release Exposure Draft of Proposed Revisions to CPE Standardshttps://nasba.org/blog/2025/09/15/revisions-to-cpe-standards-2025/ H-1B FAQhttps://www.uscis.gov/newsroom/alerts/h-1b-faq Need CPE?Get CPE for listening to podcasts with Earmark: https://earmarkcpe.comSubscribe to the Earmark Podcast: https://podcast.earmarkcpe.comGet in TouchThanks for listening and the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and Instagram. If you like what you hear, please do us a favor and write a review on Apple Podcasts or Podchaser. Call us and leave a voicemail; maybe we'll play it on the show. DIAL (202) 695-1040.SponsorshipsAre you interested in sponsoring The Accounting Podcast? For details, read the prospectus.Need Accounting Conference Info? Check out our new website - accountingconferences.comLimited edition shirts, stickers, and other necessitiesTeePublic Store: http://cloudacctpod.link/merchSubscribeApple Podcasts: http://cloudacctpod.link/ApplePodcastsYouTube: https://www.youtube.com/@TheAccountingPodcastSpotify: http://cloudacctpod.link/SpotifyPodchaser:
In this FDE+ episode, Kortney Harmon is joined by Benjamin Mena, Managing Partner at Select Source Solutions and host of The Elite Recruiter Podcast, to explore how AI is transforming the recruiting industry.They discuss how top performers are using AI to automate sourcing, streamline outreach, and clean up CRMs — while doubling down on the human skills that build trust, strengthen relationships, and drive revenue. Benjamin also shares real-world examples of how combining technology with a personal touch is helping recruiters stay competitive and deliver stronger results.Tune in to learn how to leverage AI without losing what makes recruiters indispensable — and position yourself to thrive in 2025 and beyond.__________________________Follow Benjamin Mean on LinkedIn at: LinkedIn | Benjamin MenaLink to the Tool List mentioned at: hereFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Want to learn more about Crelate? Book a demo hereSubscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience
In episode 580 of the Lawyerist Podcast, Zack sits down with Jake Soffer, CEO and founder of FirmPilot, to explore how artificial intelligence is reshaping law firm marketing. Forget generic blog posts and robotic content, Jake shares how FirmPilot uses AI and data science to build smarter, measurable strategies that actually attract clients. You'll hear how law firms can leverage AI beyond parlor tricks, why “moonshine marketing” doesn't cut it anymore, and what lawyers need to know about AEO (AI Engine Optimization) versus traditional SEO. Zack and Jake also discuss the future of client search behavior, how to avoid overhyping trends, and why sticking to fundamentals will always matter. If you're curious about using AI in your practice, but don't want to waste time on gimmicks, this episode will give you a roadmap to experiment wisely, protect your marketing investment, and grow sustainably. Listen to our other episodes on Law Firm Marketing, Growth and AI: #577: Rethinking Law Firm Growth in the Age of AI, with Sam Harden Apple | Spotify | LTN #550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis & Conrad Saam Apple | Spotify | LTN #434: Leverage AI to Stay Ahead, with Greg Siskind Apple | Spotify | LTN If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. Access more resources from Lawyerist at lawyerist.com. Chapters: 0:00 – Introduction with Zack Glaser 1:27 – Meet Jake Soffer of FirmPilot 2:17 – How AI Is Changing Legal Marketing 3:12 – Data-Driven Law Firm Growth 4:46 – The Limits of ChatGPT Content 7:12 – Building Smarter AI Workflows 9:23 – AEO, GEO, and the Future of Search 11:59 – Why Fundamentals Still Matter 14:45 – Writing for AI vs. Writing for Clients 17:05 – First Steps for Lawyers Using AI 18:33 – Do Your Research Before Choosing Tools 19:10 – Where to Find FirmPilot
Learn how to prepare for a government shutdown and where to put $600 a month after building your emergency fund. What happens in a federal government shutdown? Where should you put $600/month after funding an emergency cushion? Hosts Sean Pyles and Elizabeth Ayoola discuss the looming shutdown before answering a listener's question about where to allocate their extra income. They begin with senior news writer Anna Helhoski, breaking down how a lapse in government funding could affect benefits, travel, parks, mail, and taxes, and how to keep your own plan steady. Then, Elizabeth and Sean answer a listener's question about how to think about allocating $600/month. They discuss automating IRA/solo 401(k)/SEP IRA contributions, using diversified index or mutual funds and a taxable brokerage, balancing a home down payment with retirement via time horizons and DTI/credit score, and what to look for in funds. They also explore how habit-building and automation can help you grow retirement savings while still working toward a down payment. Get matched with a financial advisor for free: https://www.nerdwallet.com/l/advisor-match-financial Are you on track to save enough for retirement? Use NerdWallet's free calculator to check your progress, see how much retirement income you'll have and estimate how much more you should save: https://www.nerdwallet.com/calculator/retirement-calculator Want us to review your budget? Fill out this form — completely anonymously if you want — and we might feature your budget in a future segment! https://docs.google.com/forms/d/e/1FAIpQLScK53yAufsc4v5UpghhVfxtk2MoyooHzlSIRBnRxUPl3hKBig/viewform?usp=header In their conversation, the Nerds discuss: Social Security during shutdown, TSA delays shutdown, Medicare during shutdown, Medicaid during shutdown, WIC benefits shutdown, IRS refund delays, FAFSA processing delay, federal employees furlough, furloughed vs essential workers, continuing resolution, national park closures shutdown, food safety inspections shutdown, EPA inspections shutdown, FDA inspections shutdown, NIH grants shutdown, unemployment benefits shutdown, debt-to-income ratio mortgage, mortgage approval process, credit score mortgage requirement, down payment savings strategy, closing costs when buying a home, emergency savings for home repairs, retirement calculator, 15 percent retirement savings rule, ETF vs mutual fund, S&P 500 index fund, expense ratio explained, index fund performance history, index fund tracking error, taxable brokerage account basics, diversification in investing, automate retirement contributions, solo 401k contribution limit, and SEP IRA contribution limit. To send the Nerds your money questions, call or text the Nerd hotline at 901-730-6373 or email podcast@nerdwallet.com. Like what you hear? Please leave us a review and tell a friend. Learn more about your ad choices. Visit megaphone.fm/adchoices