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In the final episode of our Effective Marketing for IFAs series Sandringham CTO Craig Barraclough and Mike Johnstone, MD of marketing consultants TOMD look at advertising, PR and sponsorship. Topics include: What's the difference between advertising and PR? Ads - Facebook or Google Targeting your audience Be the local expert Sponsorship What are you aiming for? Part 4 of the Effective Marketing for IFAs series

In the third episode of our Effective Marketing for IFAs series Sandringham CTO Craig Barraclough and Mike Johnstone, MD of marketing consultants TOMD look at social media and what IFAs should consider when using social media. Topics include: Should you be on social media? Different platforms - the right tool for the job Have a plan The dangers of doing it wrong Content is King Google / LinkedIn adverts Can advisers do social media themselves? Part 3 of the Effective Marketing for IFAs series

In the second episode of our Effective Marketing for IFAs series Sandringham CTO Craig Barraclough and Mike Johnstone, MD of marketing consultants TOMD look at specific marketing goals including finding new business. Topics include: How to find new clients Utilising existing clients Inter generational wealth Advice to new advisers Networking Social media Referrals Professional connections Part 2 of the Effective Marketing for IFAs series

Sandringham CTO Craig Barraclough and Mike Johnstone, MD of marketing consultants TOMD discuss the foundations IFAs should be thinking about when looking at marketing their business including: - What do we mean by Marketing? - The foundations of marketing - Focusing on your goal, understand your budget - Communicating with clients - Know your audience - DIY marketing, right or wrong? - Outsourcing - What else should you know Part 1 of the Effective Marketing for IFAs series