Podcasts about effective marketing

Blogging isn't dead—it's evolving. In this episode, Lori shares why blogging still matters in 2025 and how one strong post can become the foundation for all your marketing. From improving visibility on Google to building trust with potential clients, blogging offers long-term benefits that social media posts just can't match. You'll learn why depth is making a comeback, how long-form content is working hand-in-hand with short-form platforms, and what makes blogging especially powerful for coaches, consultants, and midlife entrepreneurs. You'll also hear how to keep blogging simple by starting with just one idea—and how to turn that single idea into a whole suite of content, from emails to social posts to podcast episodes. Plus, Lori introduces a new segment on how to use ChatGPT as a blogging assistant without losing your voice. Whether you're overwhelmed by the blank page or just looking to save time, you'll walk away with practical tips for writing smarter, repurposing strategically, and creating content that supports your sales and marketing long after you hit publish. Want to learn more? Read my BLOG!  Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this weeks' Scale Your Sales Podcast episode, my guest is Laura Erdem.   Laura is a sales manager with a flavour for marketing. Joined a Dreamdata startup almost 5 years ago after a long sales career in Enterprise companies like Gartner and Red Hat. Recently moved with the family from Copenhagen to New York to continue the Dreamdata company growth in the US.   In today's episode of Scale Your Sales podcast, Laura shares how data-driven strategies and precise audience tracking can bridge the persistent gap between sales and marketing. She explore the modern B2B buying journey, where buyers often engage with marketing content long before speaking to sales. Laura explains how DreamData helps revenue teams track every touchpoint, optimize spend, and measure pipeline impact. Discussing the evolving profile of today's successful salesperson, the enduring power of content, and how aligned teams drive sustainable growth—even in tough markets.   Welcome to Scale Your Sales Podcast, Laura Erdem.     Timestamps: 00:00 Building Measurable Sales Impact 05:10 Effective Social Selling Strategies 08:21 Challenge: Effective Marketing Tracking 09:52 Optimizing Marketing and Sales Alignment 14:44 Marketing Strategy: Data vs. Gut Feeling 17:21 Prospect Questions Drive Content Creation 21:09 Optimizing Sales Metrics Effectively 25:16 Rethinking Sales: Seniority & Diversity 27:01 Introverts Succeed in Sales 29:39 Data-Driven Recruitment Strategy 33:12 Prioritize Quality Content     https://www.linkedin.com/in/lerdem/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!   Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this episode of The Off the Clock Show, Shawn Gervais and Marshall Hill uncork a deep dive into what really drives customer loyalty and business success in today's market. From the surprising lessons found in aging wine and beer to why leave-behinds beat gift baskets, they break down creative ways to stand out in the detailing industry—and beyond. Shawn and Marshall break down a flyer and Instagram posts from a local detailer who is trying but receives a C- for their recent ads and they explain how to supercharge these efforts to transform this barely passing grade to an A+ with a few crucial tweaks and changes.They challenge the old discount-driven playbook, arguing instead for stronger value propositions, crystal-clear calls to action, and understanding your real target customer. The duo also unpacks the rise of AI in marketing—how to use it, when to ignore it, and why authenticity still reigns supreme.Expect laughs, straight talk, and smart tactics for building habitual customers, navigating tough economies, and staying ahead of the curve with both tech and hustle.#orbisx #hypercleancarcare #hyperclean #offtheclockshow #detailing #ceramiccoating #businesstips #businessadviceChapters00:00 Introduction and Beer Talk02:58 Aging Beers and Wines05:55 Creative Gifting Ideas with Wine09:02 Innovative Marketing Strategies in Detailing12:01 The Importance of Leave-Behinds in Business14:52 Mindset Differences Among New Entrepreneurs17:57 Adapting to Competition and Market Changes21:11 Success Stories from the Kiosk Business24:06 Targeting High-Value Customers24:59 Pop-Up Car Spa Concept26:27 Discounts vs. Value Proposition29:20 Targeting the Right Customer33:01 Effective Call to Action36:21 The Importance of Clarity in Marketing40:52 Creating Habitual Customers46:57 The Role of AI in Marketing53:26 The Evolving Role of AI in Marketing55:58 Balancing AI and Human Touch in Communication01:00:03 The Importance of Authenticity in Customer Engagement01:03:00 Marketing Strategies: The Power of Video01:07:00 Navigating Economic Challenges in Business01:10:05 Final Thoughts on Effective Marketing and Customer Value

Have you been treating your website like a one-and-done project? In this final episode of the website series, Lori wraps things up with a powerful reminder: your website isn't a static brochure. It's a living, evolving part of your business — and when used strategically, it can become your most valuable marketing asset. Lori walks you through why your website still matters in today's social media-driven world and shares the five key ways your website anchors your marketing efforts. From collecting leads while you sleep to building SEO visibility and authority, your website should be working with you every single day. You'll also get practical, actionable tips for keeping your website fresh and relevant month after month — without needing to start from scratch. Whether it's updating your FAQ page, adding fresh blog content, or embedding a new video, these small shifts can make a big difference in your visibility and conversions. If you're ready to stop ignoring your website and start leveraging it as the hub of your digital presence, this episode is for you. Want to find out if your site is helping - or hurting - your business?Schedule a personalized website audit with Lori and discover the one thing you can do right now to make your website more effective. Book your audit here  Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Choosing the Right Website Platform for Your Business Have you ever felt overwhelmed by all the website platform options out there, and wondered which one is actually right for your business? In this episode, Lori cuts through the noise to help you make a smart, strategic decision when it comes to building or rebuilding your website. Whether you're just getting started or you're ready to scale, the platform you choose matters more than you might think. Lori breaks down the pros and cons of WordPress, template-based “rental” platforms like Wix and Squarespace, and all-in-one systems like GoHighLevel and Kajabi. She uses an easy-to-follow house analogy to explain platforms, templates, themes, and builders so that even non-techie entrepreneurs can understand the difference. You'll learn why ownership and long-term flexibility should be non-negotiables, and how strategy should drive every website decision you make. She also shares: Why WordPress remains her platform of choice (and what to watch out for) When it's okay to start with a builder like Wix or Squarespace The hidden risks of GoHighLevel and other “reseller” platforms How to avoid the trap of building on rented digital land Five website strategies every business owner should know If you're planning a new site - or wondering if your current platform will still serve you as you grow, this episode will give you clarity and confidence. Because choosing the right platform is about more than design. It's about building a marketing asset that supports your future. Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Coaches Eric Lopkin and Chip Janiszewski discuss how to market effectively without breaking the bank

Many therapists in private practice feel overwhelmed by all the marketing options available today.  Between managing a full caseload, trying to keep up with social media trends, and maintaining a personal life, blogging often ends up at the bottom of the priority list—or gets abandoned altogether.  And with the rise of video, reels, and short-form content, it's easy to wonder: Is blogging even still worth it? In this episode of the Private Practice Elevation Podcast, host Daniel Fava sets the record straight.  He dives into the current state of blogging in 2025 and why, despite the ever-evolving digital landscape, blogging remains one of the most effective and underutilized marketing tools for private practice owners. Daniel explores how blogging supports your long-term marketing strategy by improving SEO, keeping your website active and visible in Google, and helping potential clients connect with your voice and expertise.  He breaks it down in simple, therapist-friendly terms, making it clear how blogging actually works to drive traffic and build trust over time. Listeners will also learn practical ways to overcome common blogging roadblocks—like lack of time, perfectionism, and not knowing what to write about.  Whether you're new to blogging or you've let it fall by the wayside, this episode will give you the motivation and tools to use blogging more effectively—and without the overwhelm. What You'll Learn: Why blogging is still one of the best ways to build trust with potential clients How blogging improves your website's SEO by keeping it fresh and keyword-rich The importance of internal linking for both user experience and search rankings Tips for coming up with blog post ideas and staying consistent How blogging fits into a long-term content strategy that drives sustainable growth Key Takeaways: Blogging isn't dead—it's still highly relevant and effective when done intentionally Fresh, consistent content signals to Google that your website is active and useful AI tools like ChatGPT can help generate ideas and outlines to save you time Internal linking from blog posts boosts both navigation and SEO performance Your blog can help potential clients build a connection with you before they reach out Links mentioned in this episode: 163. SEO Success Story: How One Therapist Achieved a Fully Booked Calendar with Steve Cuffari Monthly SEO for Private Practice

Tired of chasing SEO hacks and paying for strategies you don't understand? In this episode of The Encore Entrepreneur, Lori Lyons breaks it all down — no jargon, no overwhelm. Lori redefines what SEO really means today: relevance, trust, authority, and a seamless user experience. And with Google's latest AI update (hello, SGE!), she explains how small business owners can adapt without dropping thousands on expensive services or website redesigns. You'll learn: How to write content that actually gets noticed. Why headings matter more than you think. The mobile and speed tweaks that boost visibility. Why backlinks aren't dead — but need to be earned. And how to build a simple, consistent visibility strategy that works. Lori's take? It's not about tricking Google. It's about becoming the obvious choice when your dream client searches for what you do. Hit play and start making SEO simple and strategic. This is visibility for the rest of us. Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this episode of Great Practice, Great Life®, Steve Riley explores time management and focus strategies with Shawn McNalis, an Atticus Practice Advisor and trainer with over 30 years of experience. Together, they uncover the most common time traps that prevent attorneys from reaching their full potential. They also share proven strategies for defending strategic time blocks and establishing boundaries that support professional growth. Shawn brings her wealth of knowledge from coaching thousands of lawyers and co-authoring pivotal books on time management and performance. Steve and Shawn delve into the “time starvation trap”—a common pitfall where attorneys confuse busyness with true productivity. Through the lens of The Habit Shift workshop, they reveal how ineffective time habits often go unnoticed until they become overwhelming. They share the story of Jordan, a family law attorney who used time management tools to reclaim her schedule. By protecting strategic time blocks and focusing on high-value work, Jordan boosted client development and significantly reduced stress. In another example, solo practitioner Taylor learned to combat overwork by delegating tasks, avoiding overcommitment, and conducting focused time audits. These changes gave her the bandwidth to think strategically and grow her firm. Shawn also discusses how the relentless pace of law school often carries into professional life, encouraging constant hustle over smart planning. Steve and Shawn lay out a practical roadmap for setting boundaries that promote both success and sanity. They highlight the value of time audits, client selection, and protecting strategic time like your business depends on it. Because it does! Whether you're a new attorney or a seasoned professional, this episode offers actionable strategies to improve your focus, reclaim your time, and transform both your practice and your life. In this episode, you will hear: Introduction to time management and focus strategies for attorneys, emphasizing productivity and overcoming time traps Insights from The Habit Shift workshop, focused on performance improvement through strategic time blocking and boundary-setting The “time starvation trap” and how time audits help prioritize high-value tasks, illustrated by Jordan's story Tips for managing competing priorities, including a segment on Alex, a team leader using a 90-day focus tool to align with firm partners Addressing the law firm culture of overwork, with practical guidance on task delegation and selective client intake Encouragement to intentionally design the practice and life you want through boundaries and high-impact habits Actionable advice to build self-awareness and put consistent effort into earning both success and personal fulfillment Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Shawn McNalis, Shareholder, Practice Advisor Trainer, and Curriculum Director: atticusadvantage.com/team/shawn-mcnalis Workshop: The Habit Shift: Time, Focus, and the Psychology of Getting Things Done: atticusadvantage.com/workshops/the-habit-shift (Use discount code PODCAST100 for $100 off your workshop registration!) Episode 027: Putting the Wind at Your Back with Shawn McNalis: atticusadvantage.com/podcast/putting-the-wind-at-your-back-with-shawn-mcnalis Episode 110: Effective Marketing for Lawyers: A Blueprint for Growth: atticusadvantage.com/podcast/turning-referral-marketing-into-a-business-growth-machine-firm-with-mark-powers-and-shawn-mcnalis My Great Life® Planner: atticusadvantage.com/books/my-great-life-planner Team Leader Certification Program: atticusadvantage.com/law-firm-team-leader-certification Time Management for Attorneys: atticusadvantage.com/books/time-management-for-attorneys Cashflow & Profitability: atticusadvantage.com/books/cashflow-and-profitability Hire Slow, Fire Fast: atticusadvantage.com/books/hire-slow-fire-fast How Good Attorneys Become Great Rainmakers: atticusadvantage.com/books/how-good-attorneys-become-great-rainmakers-updated-edition Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

Welcome to the Elite Publishing Podcast! In this episode, Melanie is joined by Chloe Williamson, a podcast marketing specialist from Interview Valet, to dive into the powerful intersection of podcast guesting and book promotion. Whether you're an established author or just getting ready to launch your first book, this conversation is packed with actionable tips and insider insights on how podcast tours can amplify your message, reach new audiences, and convert listeners into readers.You'll discover why identifying your target reader is crucial before seeking podcast opportunities, how to leverage podcast interviews as evergreen content across your marketing channels, and the benefits of building authentic community connections beyond traditional social media. Chloe also shares a behind-the-scenes look at Interview Valet's process for connecting authors with the right shows, plus advice on maximizing every interview to boost your brand authority and book sales.If you're ready to see your book—and your voice—reach farther than ever, this episode is your roadmap. Be sure to check out the show notes for more resources and links to get started with your own podcast guesting journey.===========================

Have you ever wondered why some websites guide you right to what you need, while others leave you feeling lost? Welcome to "The Encore Entrepreneur," where Lori reveals the power of secondary pages. In this episode, Lori shares strategies and tactics for the often-overlooked elements of a successful website, like services, FAQs, testimonials, thank you pages, resources, media or speaker pages, and legal policy pages. Lori shares how these pages can enhance the visitor experience and boost conversion rates. Lori explains that these pages aren't just extra content; they're essential for building trust and credibility with potential clients. By answering common questions, showcasing testimonials, and providing valuable resources, these pages guide visitors smoothly through your site. Lori shares tips on optimizing these pages, highlighting the importance of clear information, strong calls to action, and user-friendly design. She also emphasizes the need for regular updates to keep content fresh. Whether you're an experienced entrepreneur or just starting out, Lori's insights will help you turn your website into a powerful business tool. Discover how these often-overlooked pages can transform your online presence into a dynamic website for growth and success. Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Insert Link -  Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Have you been duped by marketing agencies in the past? Or maybe you're not sure if you have before. Our guest today is Amber Gaige, who shares with us The Four C's to help avoid getting duped.TODAY'S WIN-WIN:Do not be discouraged, there are good marketers out there that can help you.LINKS FROM THE EPISODE:Listen to Ellen Rohr's Podcast episode here: https://bigskyfranchiseteam.com/why-trouble-makers-make-good-entrepreneurs/You can visit our guest's website at: www.FarBeyondMarketing.com Get a copy of our guest's book: CLICK HERE.Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/If you are ready to franchise your business or take it to the next level: CLICK HERE.Connect with our guest on social:IG: https://www.instagram.com/farbeyondmarketing/LinkedIn: https://www.linkedin.com/in/amber-gaige-55880826/FB: https://www.facebook.com/coachambergaigeABOUT OUR GUEST:Amber is a third-generation entrepreneur and certified StoryBrand Guide with over 15 years of experience as a marketing strategist, working with industries such as Home Services, Construction, SaaS, Beauty, Health, Home Building, Manufacturing, Medical, and Family Businesses. She is passionate about demystifying marketing for entrepreneurs and helping small, service-based businesses build marketing and sales systems that consistently attract clients and create steady cash flow. As the creator of The Four C's of Effective Marketing, a proven system that has helped hundreds of entrepreneurs nationwide, Amber combines effective strategies with mindset work to help business owners confidently achieve their goals while simplifying their lives. She is the author of the international best-selling book, The Far Beyond Marketing Guidebook, and is a sought-after speaker.  ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

Episode 67: Neuromarketing for Dental Pros: Understanding the Science Behind Effective Marketing In this enlightening episode, we delve into the fascinating world of neuromarketing with Yoli Dick, a seasoned expert with over a decade of experience at the intersection of dentistry and marketing. Discover how understanding the brain's

Have you ever wondered how to truly connect with your audience and stand out in a crowded market? In today's episode, Lori dives into one of the most powerful tools you have — your Origin Story. But this isn't just any story — it's the story that shows your clients who you are, what you've been through, and why you're the perfect person to help them. Lori breaks down why an origin story is so much more than a bio or an "About" page. It's your chance to emotionally connect with your clients, showing them your journey, your struggles, and the moments that shaped who you are today. She shares her proven framework for crafting a compelling origin story, from starting with a dramatic hook that grabs attention, to adding a “soft pivot” that ties your experiences directly to your client's needs. This episode is packed with practical tips on how to be vulnerable without oversharing, how to highlight your unique path, and how to make your story relatable. Whether you're a coach, consultant, or service provider, learning how to tell your story effectively can transform your marketing, making it easier to attract the clients you want to serve. If you're ready to stop blending in and start standing out, this episode is a must-listen. Get ready to master the art of storytelling and turn your personal journey into your most powerful marketing tool. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this week's episode of The Conference Room, host Simon Lader sits down with Gianna Whitver, CEO and co-founder of the Cybersecurity Marketing Society. Gianna Whitver shares her journey from working at IBM to founding a thriving community for cybersecurity marketers. She discusses the unique challenges of marketing in the cybersecurity industry, the importance of community building, and the mission-driven nature of cybersecurity work. Gianna also provides insights into the growth of the Cybersecurity Marketing Society and offers tips for success in marketing and community building.00:00 Simon introduces the podcast and this week's guest,Gianna Whitver01:20  Gianna's journey from Syracuse University to IBM and her first foray into cybersecurity.02:59 The challenges and unique aspects of marketing in the cybersecurity industry.04:15 The founding of the Cybersecurity Marketing Society and its growth to over 3,000 members.06:17 The mission-driven nature of cybersecurity and the clear distinction between good and bad actors.10:22 Differences in marketing strategies for cybersecurity compared to other industries.14:13 How to effectively market to elusive cybersecurity professionals.19:14 The importance of brand trust and offering valuable content in marketing.21:24 Gianna's approach to community building and the secret to her success.25:09 Innovative marketing strategies and standout companies in the cybersecurity space.26:29 Details about the upcoming Cyber Marketing Con in Philadelphia.28:23 Gianna's top tips for success in marketing and community building.30:01 Exciting future plans for the Cybersecurity Marketing SocietyTo learn more about Gianna Whitver please visit his Linkedin ProfileTo learn more about Cybersecurity Marketing Society please visit their websiteYOUR HOST - SIMON LADER      Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.    Get to know more about Simon at:    Website: https://simonlader.com/  Twitter: https://twitter.com/simonlader  LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/      The Conference Room is available onSpotifyApple podcastsAmazon MusicIHeartRadio

Have you ever stopped to think about whether your website's "About" page is really working for you? In today's episode, Lori has some eye-opening insights on how to turn this often-neglected section into a powerful tool for connecting with your audience. She believes that an "About" page should do more than just list your accomplishments; it should speak directly to your ideal clients, addressing their needs and highlighting your unique journey. Lori shares her straightforward approach to crafting an "About" page that truly resonates. She talks about starting with a hook that grabs your client's attention, sharing a story that they can relate to, and wrapping up with a call to action that encourages them to take the next step. It's a whole new way to look at your "About" page through new eyes. By being genuine and focusing on what your clients are looking for, you can build trust and turn casual visitors into loyal clients. If you're ready to give your "About" page a makeover and make it truly effective, you won't want to miss this conversation! Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In the ever-evolving world of business, visibility and credibility are more than just buzzwords—they're the cornerstones of success. Yet, for many entrepreneurs, speakers, and authors, the journey from obscurity to authority can feel like an insurmountable challenge.    In this engaging conversation, Cindy Watson dives deep with Christina to uncover the secrets behind this new approach to PR. Christina Lenkowski, a trailblazer in the world of PR and podcast publicity. Christina is a forward-thinking podcast publicist and educator who specializes in helping entrepreneurs, speakers, and authors go from being the “best-kept secret” to the “go-to expert” in their industries. Together, they explore how leveraging podcasting can turbocharge your ability to connect authentically with your audience, establish yourself as a trusted authority, and grow your influence in a way that feels natural and empowering. Let's begin this journey into the transformative power of podcast PR.   In this episode, you will discover:   How to think about marketing What are the benefits of effective marketing for professionals and others out there How to get to the right audiences The role of intuition plays in strategic decisions Tips for negotiating your mindset to overcome imposter syndrome and whatever beliefs that are holding you back Doing marketing ourself vs hiring a publicist When is the right time to look for a publicist Definition of freedom and success And many more!   Learn more about Christina:   Website: https://www.publicityxchristina.com/ Facebook: https://www.facebook.com/publicityxchristina Instagram: https://www.instagram.com/publicityxchristina/ Podcast: https://www.publicityxchristina.com/podcast   If you're looking to up-level your negotiation skills, I have everything from online to group to my signature one-on-one mastermind & VIP experiences available to help you better leverage your innate power to get more of what you want and deserve in life. Check out our website at www.artofFeminineNegotiation.com if that sounds interesting to you.   Get Cindy's book here: Amazon   https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 EBook   https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 Barnes and Noble   https://www.barnesandnoble.com/w/the-art-of-feminine-negotiation-cindy-watson/1141499614?ean=9781631959776 CONNECT WITH CINDY: Website: www.womenonpurpose.ca Website: www.practicingwithpurpose.org Facebook: https://www.facebook.com/womenonpurposecommunity/ Instagram: https://www.instagram.com/womenonpurposecoaching/ LinkedIn: linkedin.com/in/thecindywatson Show: https://www.womenonpurpose.ca/media/podcast-2/ X(Twitter):  https://twitter.com/womenonpurpose1 YouTube:https://www.youtube.com/@hersuasion Email: cindy@womenonpurpose.ca

In this engaging conversation, Brett McCollum and Mike Pilarczyk discuss the intricacies of marketing for real estate agents, Mike's transition from accounting to real estate, and the importance of balancing family life with the demands of the industry. They delve into the business of flipping houses, the need for opportunistic investing, and the significance of evaluating properties with a disciplined approach. Mike shares insights on innovative marketing strategies for agents, the necessity of adapting to industry changes, and the importance of providing exceptional service to consumers. The episode concludes with Mike offering ways for listeners to connect with him and learn more about his platform, A New Agent.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Imagine making your website available to a wider audience, not just because it's the right thing to do, but because it can transform your business. In this episode, Lori explores the often-overlooked world of ADA compliance for websites, a crucial topic for small business owners.  Lori explains the importance of making websites accessible to all individuals with disabilities. She highlights how ADA compliance is not just about avoiding legal issues but also about enhancing user experience, improving SEO, and boosting your brand's reputation. It's a win-win situation that many entrepreneurs might be missing out on. Lori doesn't just stop at explaining why ADA compliance is essential; she gets into the details and offers ten actionable steps to help you make your website more accessible. From using alt text for images to providing transcripts for audio and video content, ensuring keyboard navigation, and maintaining proper text contrast, Lori's advice is both practical and easy to implement. This episode is full of insights aimed at educating business owners on the significance of inclusivity. By the end of the discussion, you'll be equipped with the knowledge and tools to open your digital doors to everyone, ensuring that your website is welcoming and accessible to all. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Welcome to episode #981 of Six Pixels of Separation - The ThinkersOne Podcast. Donald Miller is one of the most influential voices in modern marketing - a bestselling author, business strategist, and the creative force behind StoryBrand (a framework that has reshaped how leaders and organizations communicate). In our conversation, Donald breaks down the timeless power of story and why clarity - not cleverness - is the most underrated competitive advantage in business today. His new book, Building a StoryBrand 2.0 - Clarify Your Message So Customers Will Listen, expands on his original seven-part storytelling framework with sharper tools and practical applications for the modern marketer. Donald is also the author of several bestselling books, including the spiritual memoir Blue Like Jazz, the personal development reflection Scary Close, and A Million Miles In A Thousand Years (loved that one!), alongside business classics like Marketing Made Simple, Business Made Simple, Coach Builder, How to Grow Your Small Business, which have collectively shaped how individuals and organizations think about story, purpose, and growth. We explore why curiosity is the secret starting point in every great customer journey, how AI is accelerating both efficiency and confusion in marketing, and why simple messages are often the hardest to write. Donald also opens up about the creative process behind writing, how to chase ideas worth finishing, and why businesses fail not from a lack of creativity - but from poor communication. Whether you're leading a brand, launching a product, or refining your personal pitch, this conversation is a masterclass in messaging. Enjoy the conversation... Running time: 55:49. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on X. Here is my conversation with Donald Miller. Building a StoryBrand 2.0 - Clarify Your Message So Customers Will Listen. StoryBrand. Marketing Made Simple. Business Made Simple. Coach Builder. How to Grow Your Small Business. Blue Like Jazz. Scary Close. A Million Miles In A Thousand Years. Follow Donald on X. Follow Donald on Instagram. Follow Donald on LinkedIn. Chapters: (00:00) - The Power of Storytelling in Branding. (12:46) - Understanding Consumer Relationships with Brands. (26:02) - The Art and Science of Effective Marketing. (29:00) - The Ineffectiveness of Modern Advertising. (32:42) - The Importance of Clarity in Messaging. (36:46) - The Role of Creativity in Marketing. (41:15) - The Impact of AI on Marketing. (46:24) - The Future of Marketing and Strategy. (49:45) - The Creative Process and Writing Books.

Is your website missing out on sales because it doesn't look great on a smartphone? In this episode, Lori dives into why making your site mobile-friendly is crucial for your business's success. With over half of all web traffic coming from mobile devices, having a site that works well on phones isn't just a nice-to-have - it's essential to keep potential customers from slipping away. Lori breaks down how the digital world is changing and why your website needs to work smoothly on all kinds of devices, from smartphones to tablets. She talks about Google's mobile-first indexing, which means Google now prioritizes sites that are mobile-friendly in search results. This makes it clear that businesses need to focus on mobile optimization to stay visible online. Throughout the episode, Lori highlights how important it is to give users a great experience on mobile. This means making sure your site loads quickly, is easy to navigate, and adjusts well to different screen sizes. She offers practical tips for business owners to improve their mobile sites, like optimizing images, using browser caching, simplifying navigation, and making sure buttons and links are easy to tap. Lori also touches on the bigger picture of mobile optimization, like how it affects user engagement and conversion rates. By offering a seamless mobile experience, businesses can keep their current customers happy and attract new ones who are increasingly using their phones to browse and shop. Tune in to learn how to turn your website into a mobile powerhouse, meeting the needs of today's on-the-go consumers. With Lori's expert advice, you'll find out how to make your site not just accessible, but truly engaging and effective on mobile devices, ultimately boosting sales and building long-term customer loyalty. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Is your website driving prospects away? Lori shares how to enhance your website for better customer engagement and more leads without a full redesign. She emphasizes the basics of a great website, such as fast loading times and mobile compatibility, as people expect quick access and smooth navigation on any device. Lori highlights the importance of clear navigation and engaging homepage content to capture attention and encourage exploration. She offers practical tips like optimizing images for faster loading and ensuring designs work on all screen sizes. A key focus is on creating strong calls to action, like newsletter sign-ups or purchases, and building trust with real team photos and security badges. To improve user experience, Lori suggests adding contact options like FAQs and live chat for immediate assistance. Throughout the episode, Lori provides strategies to enhance websites and user experience, leading to more engagement and higher conversion rates. Whether you're experienced or new to business, this episode offers valuable insights to boost your online presence and grow your business. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Send us a textForget everything you thought you knew about marketing in the home services industry. In this eye-opening conversation, Ryan Chute, partner at Wizard of Ads, shatters conventional wisdom about lead generation and reveals the three essential components of effective marketing strategy that most businesses entirely miss.Ryan breaks down why your marketing efforts must go beyond simple lead generation tactics to create meaningful customer relationships. Through vivid analogies and practical insights, he explains how brand activation, sales activation, and prospect portals work together to make your business the obvious choice when customers need your services. It's not about being the cheapest or having the most reviews – it's about creating emotional connections that position your business as the trustworthy solution.The psychology behind customer decision-making takes center stage as Ryan reveals why empathy must precede competence in every customer interaction. He introduces the concept of "tantric selling" – a patient approach to sales that meets customers where they are financially and emotionally in today's uncertain economic climate. This strategy recognizes that breaking the first seal of trust is more important than immediately pushing for maximum ticket size.Perhaps most valuable is Ryan's breakdown of how to structure pricing presentations that tell a compelling story, positioning financing prominently rather than as an afterthought. He explains why your operations must support your marketing promises, why tension can be beneficial while friction destroys momentum, and how to build what he calls a "marketing mansion" in customers' minds instead of just dumping a pile of undifferentiated bricks like your competitors.Ready to transform your approach to marketing and sales? Listen now and discover why, as David Packard said, "Marketing is far too important to be left to the marketing department."https://coreyberrier.gumroad.com/ Support the show https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflowhttps://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1 https://www.linkedin.com/in/coreysalescoach/

Learn more about Michael Wenderoth, Executive Coach: www.changwenderoth.comFeeling burned out creating content to build your visibility and brand? Seeking to become known in a noisy world, but see it as an uphill climb? In this episode of 97% Effective, host Michael Wenderoth speaks with Tiago Faria about the power of being a podcast guest. Tiago is a podcast guesting consultant who spent 15 years at Google and in marketing and branding. We talk about the benefits of being a podcast guest, and how to use guesting to effectively and efficiently market yourself. Tiago shares how to get booked on top shows without feeling salesy, ways to build strong connections with your host and listeners – and tips to amplify yourself well beyond the interview. By the end of this episode, you'll realize how hard your currently working – and rethink your current marketing strategy and methods. SHOW NOTES:Appearing on 67 shows in 4 months: The podcast “guesting experiment” that transformed Tiago's perspectiveHow not to be boringWhat's the value of an hour of your time? Produce less content and get more exposureThe power of repurposing each interview – and the social proof of being seen as an expert90% of podcasts don't survive more than 9 episodes, so aren't podcasts a dead medium?Who should NOT be a podcast guest?The top mistake people have about podcast guestingStop teaching – and start connectingTiago's 3 keys to being a great guest: Prepping, Booking and AmplifyingKeys to Prepping: Invert your perspective and asks what makes you unique and differentThe value of a “Media One” sheetKeys to Booking: Make your podcast host's life easier + Follow-up is key“Create a connection” - How to pitch yourself without feeling sleazy and salesyKeys to Amplifying: Think shelf-life, short pieces that create social proof, and your relationship with the hostHow to speak: Use the emotional language of your clientEffective “Calls to Action”Considering hiring a podcast guesting service? Top questions to ask to assess their expertise. BIO AND LINKS: Tiago Faria helps experts establish their brand and message – and do the most fun and powerful marketing they'll ever do – through being podcast guests. Prior to starting his own business as a podcast guesting consultant, he spent 15 years in the world of marketing and digital business, 8 of which he served as a Google Ads specialist for some of the biggest companies in Europe and the Middle East out of Google's EU headquarters in Dublin. Tiago is no stranger to “learning by doing” sprints: in 2021 he completed a 120 day challenge on YouTube (creating 120 videos in 120 days after interviewing 60 entrepreneurs on his podcast), and then being featured on 67 podcasts in 4 months, including several of the world's top 2% podcasts.Tiago on LinkedIn: https://www.linkedin.com/in/tiagofaria/His podcast (in Portuguese): https://www.youtube.com/playlist?list=PLLf98CU0qP9VjCTH51euaQWQQ1F6p5mBbEp#105 with John Gates, the Salary Coach – Act Your Wage: How to Master Salary Negotiations: https://tinyurl.com/2s4t5pxfTiago's tip sheet and e-mail template: How to pitch yourself as a guest, without feeling sleazy or salesly [Reach out to him on Linkedin]Tiago's differentiation worksheet: [Reach out to him on Linkedin]Michael's award-winning book, Get Promoted: What Your Really Missing at Work That's Holding You Back https://tinyurl.com/453txk74Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Are you a new business owner waiting to launch your business until you have the "perfect" website? This episode is just for you! Lori addresses the belief that new business owners need a "fancy, expensive" website to start their businesses. She advises against investing in an elaborate site initially, advocating instead for a simple one-page website that effectively communicates your message, captures email addresses, and facilitates client contact.  Lori emphasizes the importance of focusing on client engagement, refining messaging, and building cash flow. She also highlights the value of testimonials, contact forms, and understanding one's ideal client. The episode serves as a practical guide for efficiently launching a business without unnecessary expenses. Grab the free One-Page Website Checklist and learn exactly what to include (and what to skip) to launch a simple, client-attracting site that gets results - fast. Click HERE for the checklist!  Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Is your website home page costing you clients? In this episode,  Lori talks about optimizing website homepages to attract and convert ideal clients without a complete overhaul. She identifies common pitfalls and outlines five essential elements for an effective homepage: a clear and compelling headline, a strong call to action, social proof, easy navigation, and a lead capture form.  Lori emphasizes that these strategic adjustments can transform a website from a mere digital business card into a powerful lead-generating tool. She encourages listeners to implement these tips and offers a website audit to help entrepreneurs enhance their online presence. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

I invited you to share on Instagram what your top marketing-related questions were in private practice. The most frequently asked question: What's the most effective marketing strategy in private practice?In this episode, I do my best to answer this question (spoiler: it's nuanced!). Most importantly, I hope you takeaway that you can make your marketing strategy your own, and find a path that works great for you while effectively bringing in your ideal clients.Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here:https://bit.ly/pps_paubox_spotify*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!Lots of fun links in today's episode! Here they are:(Some are affiliate links)Check out my private practice marketing training: Client Attraction System:https://bit.ly/60OFFSPECIAL*The first 30 people to sign up with this link will get 60 percent off!* (coupon code “60OFFSPECIAL” will automatically be applied at checkout if the discount is still available)Heard Webinar: Getting Over the Tax Season Finish Linehttps://us02web.zoom.us/webinar/register/WN_fb0z0gvFQKCuPU-522UfAQThis webinar is free! Even if you can't make it live, you can catch the replay after :)Video: "HALF of Therapists Fill Their Practice This Way”https://www.youtube.com/watch?v=HuHYlh5Z5V0Neil Patel's Ubersuggest tool for Keywords & SEO:https://neilpateldigital.sjv.io/Kj1AxxSemush:https://semrush.sjv.io/b34a09(I love their free SEO courses)The usual Links:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this special episode, industry experts share key strategies for business success, focusing on category design, product development, company culture, and competitive advantage. Listeners will gain actionable insights into building strong brands, simplifying communication, and raising capital for new ventures.TAKEAWAYSImportance of category design in business successThe "magic triangle" concept: company design, product design, and category designClarity and honesty in communication for effective marketingUnderstanding customer problems and positioning products as solutionsThe significance of building a strong brand for long-term successEmotional connections in marketing and their impact on purchasing decisionsStrategies for capital raising and understanding investor typesThe balance between profitability and revenue growthThe role of social media in modern marketing and personal brandingThe necessity of planning and execution in achieving business goals If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Is the terminology confusing? Who exactly SHOULD you hire for your website work?  Lori explains the distinct roles of website developers, website designers, and graphic designers to help business owners make informed hiring decisions for their website projects.  Today's episode highlights that website developers handle technical aspects like coding and security, website designers focus on layout and user experience, and graphic designers specialize in branding elements. Lori emphasizes the importance of hiring the right professional to ensure the website is both functional and visually appealing, ultimately aiding in effective marketing and lead generation.  Key takeaways include assessing needs, asking the right questions, and conducting website audits. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Is your website looking tired? Not sure if you need a new website or just a refresh? In this episode, Lori discusses the crucial role of websites for small business owners, focusing on whether to rebuild or redesign. She outlines key indicators for a full rebuild, such as outdated technology, poor user experience, and brand misalignment.  Lori emphasizes the importance of user experience, including website loading speed and mobile-friendliness, and highlights SEO considerations for better search engine visibility. She also provides practical advice for those considering a redesign, stressing the importance of clear communication with web designers and updating content to align with current business goals.  Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Is your website working for you? If not, are you looking for a website design company? What do you need to know and what are the questions you should ask to get the best website for your company? Today, Lori provides essential guidance for business owners on hiring a web design company. She emphasizes the importance of a well-designed website as a critical business tool and outlines key questions to ask potential web design partners. Topics include the company's industry experience, design and development process, SEO practices, project timelines, costs, post-launch support, and content creation. Lori aims to help listeners make informed decisions to ensure a successful partnership, ultimately leading to a website that effectively serves their business needs. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori  

Jennifer Radke is an international speaker, author, and business leader with over 20 years of experience in sales and leadership. Known for her practical solutions and expertise in coaching and training, she's a sought-after speaker for businesses of all sizes. As the owner of the National Institute for Social Media (NISM) since 2016 and OMCP since 2023, Jennifer sets the standards for digital marketing professionals while continuing to support small businesses through Socially Inspired, her social media training and consulting company.00:00 - 00:18 " I hear individuals out in the digital space, out in social media land, say things like, audience identification is not important. I will sit down and argue that until the cows come home. I don't care if it's an old marketing idea or not. It is still 100% relevant.” — Jennifer Radke00:19 - 00:36 Welcome to Peppershock Media's Marketing Expedition Podcast00:37 - 02:50 Jennifer's Background02:51 - 15:12 Marketing Essentials Moment: Primary vs. Secondary Market Research15:13 - 17:54 Welcome to the show, Jennifer!17:55 - 23:40 Strategic planning for audience identification.23:41 - 26:18 Social listening tools and strategies.26:19 - 28:08 Ideal customer for marketing courses.28:09 - 30:34 Thought leadership30:35 - 31:25 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West. 31:26 - 34:48 Audience identification importance.34:49 - 38:26 TikTok's influence on marketing.38:27 - 41:35 Realistic expectations in hiring.41:36 - 46:30 AI as a creative tool.46:31 - 51:56 Keeping up with industry trends.51:57 - 54:32 Career advice for students.54:33 - 55:30 Reach out to Jennifer. (https://nismonline.org/)55:31 – 55:52 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!55:53 – 56:39 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#NISM #OMCP #TargetAudience #AudienceIdentification #DigitalMarketing #MarketingEssentialsMoment #MarketResearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #NadineWest #ThoughtLeadership #AdvertisingTools Hosted on Acast. See acast.com/privacy for more information.

Does your website, social media and email marketing work together? Are they a team? In today's episode, Lori talks about integrating a business's website, social media, and email marketing to create a cohesive marketing strategy. She emphasizes treating these elements as interconnected to enhance engagement, build trust, and nurture leads. She discusses the importance of clear calls to action, the use of lead magnets, and the effectiveness of pop-ups for capturing email addresses.  Lori also highlights the potential of platforms like Pinterest for driving traffic. The episode offers practical strategies for entrepreneurs to optimize their marketing efforts and create a seamless connection among their digital platforms. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori  

Are your processes and systems - or lack of - holding back your business? Today Lori discusses the importance of establishing robust business processes and systems as part of her "Building a Strong Foundation" series. Lori emphasizes that well-organized processes enhance client experiences, reduce decision fatigue, and enable business scalability.  She highlights tools like CRM systems, project management software, and AI for streamlining operations. Lori provides actionable steps, such as documenting tasks and categorizing them by urgency, to improve efficiency. She underscores the significance of focusing on legal, financial, marketing, and sales processes for long-term business success. BONUS: Link in the show: MailerLite - a free (up to 1000 contacts) easy to use email system to gather email addresses of your new prospects and raving fans! (This is an affliate link.) Click here to start -it's free! Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori Check out this episode!  

Lately, I've been working with too many people who don't have a clear vision and plan of where they want to go and what they want to accomplish in their life and business. If you don't know where you want to go, then any path will get you there. You'll end up meandering and then wonder why you're not really getting anywhere in life or business. The crazy thing is recently when I was talking with Brien Gearin about coming on board to help us grow Millionaire University, he asked me if I could send him a business plan, and I realized I didn't really have one...Well, I did sorta but not anything that I could easily send over to him. This allowed me to think through our plan to grow MU to a Billion Dollar Organization over the next 10 years and helped me think through more about how I come up with and write business plans, and how and when you should write a business plan of your own. I hope you enjoy this episode. Feel free to send me your plan and or any questions you have at justin@millionaireuniversity.com (Original Air Date - 7/20/23) What Justin and Tara discuss on today's episode: + Introduction to Millionaire University + The Importance of a Business Plan + The Vision for Millionaire University + The Role of Stock in MU + The Challenge of Articulating a Business Plan + The Process of Creating a Business Plan + The Problems Millionaire University Aims to Solve + The Mission and Vision of Millionaire University + The Importance of Tailoring Business to Individual Strengths + The Role of Business Plans + The Importance of Having a Business Plan + The Role of Business Plans in Starting a Business + The Challenges of Writing a Business Plan + The Importance of Adapting Business Plans + The Importance of Vision in Business + The Role of Personal Vision in Business + The Importance of Goals and Timelines in Business + The Role of Problem Solving in Business + The Importance of Execution in Business + The Role of Partnerships in Business + The Importance of Smart Leadership in Business Growth + The Role of Flexibility and Adaptability in Business + The Power of Teamwork and Shared Vision + Exploring Different Strategies for Business Growth + The Potential of Podcasting in Business + The Value of Diversifying Business Tasks + The Impact of Effective Marketing and Advertising + The Importance of SEO in Business + The Role of Investment in Business Growth + The Power of Sponsorships in Business + The Importance of Email Marketing in Business + The Potential of Business Growth through Podcasting + The Importance of Having Fun, Making Money, and Helping People in Business + The Potential of Mastermind Groups in Business + The Value of Content Creation in Business + The Power of Networking and Connections in Business + The Potential of Business Growth through Equity + The Potential of Business Growth through Marketing Agencies + The Importance of Aligning Incentives in Business + The Importance of Taking Action in Business For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Sales and Marketing - two words that tend to bring out the dread in business owners! Let's make it simple for you! Today, Lori explores the critical relationship between sales and marketing in building a strong business foundation. She explains that marketing attracts the right clients, while sales convert them into paying customers. Lori provides actionable strategies for identifying ideal clients, crafting compelling messages, and establishing a robust online presence. She emphasizes nurturing leads through consistent communication and developing a repeatable sales process.  By integrating these elements, entrepreneurs can achieve consistent business growth. The episode serves as a practical guide for enhancing marketing and sales efforts to build a successful business. BONUS: Link in the show: MailerLite - a free (up to 1000 contacts) easy to use email system to gather email addresses of your new prospects and raving fans! (This is an affliate link.)  Click here to start -it's free! Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this episode of "The Free Lawyer," host Gary Miles interviews marketing expert Michael Lourie, founder of Driver Media Worldwide. They discuss the crucial role of LinkedIn in law firm marketing, emphasizing its potential for branding, visibility, and lead generation. Michael highlights common mistakes lawyers make on LinkedIn, such as not updating profiles, and stresses the importance of maintaining an active presence. They also explore the benefits of outsourced marketing support, measuring ROI, and the future impact of AI on legal marketing. Michael offers practical advice for improving online presence and underscores the importance of balancing work and personal life. Michael Lourie has been in marketing and sales for over 30 years and he founded Driver Media Worldwide because he saw the need for a nimble, responsive, out-sourced marketing team that could assist small-to-medium sized law firms and professional services firms with EVERYTHING regarding LinkedIn, marketing, PR and communications. LinkedIn's Potential for Lawyers (00:01:42)Common LinkedIn Mistakes (00:03:16)Networking Efficiency (00:04:23)Time Management for Lawyers (00:05:12)Measuring Marketing Success (00:06:46)LinkedIn Ads Overview (00:08:09)Targeted Advertising Benefits (00:10:26)Branding Importance (00:12:43)Supporting Smaller Firms (00:14:50)Building Client Relationships (00:16:20)Finding Authentic Voice on LinkedIn (00:18:20)Website Updates for Law Firms (00:20:05)Lead Generation Strategy (00:20:10)Importance of Website (00:21:09)Lead Generation Roadblocks (00:22:10)Measuring Marketing Success (00:23:21)Future of Legal Marketing (00:25:11)First Steps to Improve Marketing (00:26:38) Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free  Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

Join Tu and our returning guest Zach Resnik as they discuss the importance of capturing and converting leads, and how MyStudio's Amplify's AI tool automates the process.Tu explains the importance of key metrics like student lifetime value, and calculating customer acquisition costs in order to optimize marketing efforts. Join the conversation to learn valuable tips on scaling your business!Timestamps04:49 Student Retention and Growth Analysis08:45 Marketing Strategies and Lead Conversion10:04 Automation and Amplify System15:30 Personalized Follow-Up and Best Practices18:22 The Importance of Lead Follow-Up18:50 Pricing Strategies and Membership Value21:30 Understanding Customer Acquisition Costs (CAC)23:54 Effective Marketing and Lead Conversion29:21 Handling Objections and Increasing Event ParticipationWant to streamline and optimize your business? Visit us and schedule a free demo of MyStudio to see how our tools can help you achieve similar results at www.mystudio.io

In this episode of "The Encore Entrepreneur," Lori Lyons continues her "Building a Strong Foundation" series, focusing on the critical legal and financial aspects of running a business. Lori emphasizes the importance of choosing the right business structure, such as sole proprietorship, LLC, S Corp, or C Corp, to protect personal assets and ensure compliance. She highlights the necessity of contracts, separating personal and business finances, and effective cash flow management. Lori provides practical advice and personal anecdotes to guide entrepreneurs in establishing robust legal and financial systems, essential for protecting their businesses and facilitating future growth. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

No matter how many social media posts, emails, or networking events you attend, if people don't clearly understand who you help, how you help them, and why it matters, they won't take action.In this episode, we're talking about the 2nd Pillar of Marketing a Private Practice or Service Business - Your Message. If you've been feeling that your marketing is a waste of time and effort, your messaging could be the problem.  Be sure to hit play and listen to this week's episode to discover ways to improve your marketing message and learn:✔ Why your current marketing efforts may not be bringing in clients✔ Common messaging mistakes and simple ways to refine your message ✔ The 5 key elements of strong messaging that make people take actionIf you're tired of feeling like you're shouting out to the world that you're here and ready to help clients and getting crickets or confused faces, this episode is for you. Hit play now and learn what makes a clear, compelling message that makes your marketing work and helps you book more clients.Book your Free Marketing Review with Kathy C - https://www.pepperitmarketing.com/reviewBe sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/136 Click here to send Kathy a text message about this Episode

In this episode of "The Encore Entrepreneur" podcast, Lori Lyons introduces a new series titled "Building a Strong Foundation: The Cornerstones of a Thriving Business." Lori discusses the essential elements for a solid business foundation, emphasizing legal protections, financial stability, marketing clarity, sales systems, and operational processes. She shares actionable strategies for evaluating and strengthening these areas, including personal anecdotes and practical tips. Lori also highlights the importance of follow-up after networking events and the need for clear, documented workflows. The episode aims to guide entrepreneurs in building sustainable and successful businesses. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Episode 286 hosts Sam McEwin (Director of BizWisdom) from Melbourne, Australia. BizWisdom is an outcome-focused marketing agency who help reduce the burden of an increasingly complex digital landscape. We discuss the importance of using compliant strategies in digital marketing given the current regulations for cosmetic clinics. Sam shares his insights into reaching new clients, retaining existing ones, and standing out in a commoditized and competitive landscape. Our conversation covers the impact of SEO, social media, and email marketing, as well as unique tactics such as podcast advertising and direct mail. The episode provides valuable advice for small business owners on how to allocate budgets, create cohesive marketing strategies, and effectively use various channels to amplify their message.    00:00 Introduction   00:17 Guest Introduction: Sam & Biz Wisdom   01:12 Challenges in Aesthetic Marketing   02:11 Digital Marketing Strategies for Clinics   04:47 Understanding SEO and Paid Ads   07:02 The Importance of Diversified Marketing Channels   09:27 Building Trust Through Podcasts and TV Ads   16:37 Back to Basics: Traditional Marketing Techniques   20:45 Creating a Comprehensive Marketing Strategy   35:57 How Google Works: Enhancing Your Online Presence   40:54 Understanding Google's Intent   41:47 The Evolution of SEO Algorithms   44:12 Entity SEO and Authority Building   46:14 Consistency in Digital Strategy   52:42 Budgeting for Effective Marketing   01:03:21 Retention Strategies and Customer Engagement   01:08:33 Effective Communication Channels   01:14:04 Special Offers and Conclusion   JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! JOIN OUR PATREON FOR EXCLUSIVE SUBSCRIBER-ONLY PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

Does your marketing strategy and content fall flat? Maybe you struggle with knowing what to create. In today's episode, Dayna Schaaf of This Can't Be That Hard joins us to introduce The Marketing Jar, an analogy which categorizes marketing efforts into rocks, pebbles, sand, and water. Listen in as they share how prioritizing high-impact activities (rocks) and spreading them throughout the year while filling in with medium-impact (pebbles), foundational (sand), and daily tasks (water) can help photographers strategically plan their marketing. Grab the planner mentioned in today's episode!Today's episode is brought to you by my Content Organization Hub! If you are drowning in a sea of post its trying to keep track of all your content ideas or maybe you're struggling to remember what you posted on which platform and when, I totally get it.That's why I created the content organization hub for air table for just 9. You can finally put an end to content chaos. Imagine having all your marketing content in one central location. Easily linked, perfectly organized, and ready to go whenever you are. Grab the Content Organization Hub and get 10% off with code PODCAST!BUY NOW >>Find it Quickly:00:21 - Meet Dayna01:56 - The Marketing Jar Analogy: Planning Your Content Strategy2:47 - The Rocks: High Impact Activities13:15 - The Pebbles: Medium Impact Activities17:07 - The Sand: Foundational 19:58 - The Water: Daily Tasks 22:49 - Evergreen Content and Automation Tips31:53 - Recap and Resources for Effective Marketing

In this episode of "The Encore Entrepreneur," Lori Lyons tackles the mindset surrounding age in business and technology. She challenges the belief that one can be "too old" to learn new skills, emphasizing that age should be seen as an asset. Lori shares personal stories, like learning to build websites at 52 and getting a motorcycle license at 62, to illustrate that it's never too late to embrace new challenges. She encourages listeners to adopt a positive mindset, take manageable steps toward learning, and leverage their experience and resilience to thrive in their entrepreneurial endeavors. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this episode of The Encore Entrepreneur podcast, Lori guides midlife entrepreneurs in setting achievable goals for the new year. She emphasizes reflecting on the past year's successes and challenges, revisiting the core motivations behind their businesses, and conducting a year-end business review. Lori shares her own experiences, stressing the importance of consistency, planning, and accountability. She encourages listeners to update their websites, streamline systems, and prioritize self-care. Lori also highlights the value of personal and professional development, fostering connections, and giving back to the community. The episode aims to inspire actionable steps for business growth while maintaining a balanced lifestyle. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this New Year update of The Encore Entrepreneur Podcast, Lori Lyons announces exciting changes aimed at better serving midlife and encore entrepreneurs. The podcast will shift from an interview-based format to a more educational approach, featuring hot seat sessions, coaching, and audits. Lori introduces the Midlife Business Academy (MBA) to help entrepreneurs navigate midlife business challenges. She emphasizes building a supportive community and invites listener engagement through feedback and topic suggestions. The goal is to provide actionable strategies, inspiration, and a stronger sense of community for entrepreneurs over a certain age. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

SummaryIn this conversation, Kaitlyn Witman, CEO of Rainfactory, shares her journey from co-founding the company to leading it as a solo CEO. She discusses her early experiences in marketing, the challenges and successes of launching products, and the importance of adaptability in finding market fit. Caitlin also highlights her partnerships with major brands and her vision for the future of Rainfactory, emphasizing the need for innovative products that stand out in the market.TakeawaysHer journey began with an internship at a consumer electronics warranty company.Rainfactory's first major success was with Jibo, the world's first family robot.Kaitlyn emphasizes the importance of adaptability in business.She enjoys the automation aspect of email marketing.Kaitlyn believes in opening up to opportunities in her career.Rainfactory focuses on products that do something better than competitors.Partnerships with established brands help Rainfactory grow.Kaitlyn aims to support innovative startups in 2025.She values the collaborative spirit of her team and clients. Host your own podcast with RSS.com: https://rss.com/?via=c026c9Save 20% with Riverside for podcast recording and editing: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=abbey-gravesExperiencing and exploring everything that makes small towns great. Abbey (The Small Town Tourist) sits down with people to share stories about the towns they live in, the cool services they provide, and more. Visit online at https://thesmalltowntourist.com/ and follow on Instagram https://www.instagram.com/thesmalltowntourist/

Lori explores the transformative impact of artificial intelligence (AI) on business operations. Lori's enthusiasm is evident as she discusses how AI can enhance efficiency, decision-making, and competitiveness. Key insights include practical applications such as chatbots for customer service, AI-generated content for marketing, and data analysis for strategic planning. Lori advises entrepreneurs to start small with AI to avoid feeling overwhelmed and highlights the importance of community support and experimentation. Overall, the episode demystifies AI and encourages business owners to embrace its potential for positive transformation. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this episode, Lori and guest Duff Gardner explore the transformative potential of artificial intelligence (AI) for business owners. Duff shares insights on categorizing AI users, the importance of data, and setting clear goals. He introduces his "Jumpstart with AI" program, designed to help entrepreneurs integrate AI without feeling overwhelmed. The discussion addresses common fears and misconceptions about AI, emphasizing a human-centered approach. Practical applications, such as using AI for content generation and task automation, are highlighted. The episode concludes with encouragement for business owners to thoughtfully embrace AI as a valuable tool. Duff's Free Gift: A CODE for the Jumpstart with AI bootcamp. Connect with Duff:Duff's Website LinkedIn: Duff Gardner Facebook: Off My Duff Instagram: @duffgardner Twitter: @offmyduff YouTube: DUFFGARDNER Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Many patients avoid hearing aids due to the stigma of aging, so audiologists must promote their acceptance and leverage technology to drive innovation and improve patient care. Guy Kawasaki lost his hearing to Meniere's disease and underwent a cochlear implant, which transformed his experience. After facing challenges with accessibility and hearing tech integration in everyday life, he now advocates for greater inclusivity in hearing care. In this episode, Guy joins Kevin to share his journey with hearing loss and cochlear implants, offering insights on improving patient care through empathy and advocacy, as well as the future of audiology with emerging technologies. Guy Kawasaki is a renowned marketing specialist, author, venture capitalist, and speaker known for his influential roles at Apple, where he helped launch the Macintosh, and at Canva, where he serves as Chief Evangelist. In this episode, Kevin and Guy will discuss: (00:00) Introduction  (00:48) His Journey with Meniere's Disease (02:52) Challenges with Hearing Accessibility in Public Spaces (06:54) Guy's Experiences at Apple and Canva (10:20) The Mindset That Drives Personal and Practice Growth (15:38) Business Strategies for 2025 (17:48) Why Great Leaders Hire Greater Talent (18:47) Empathy as the Key to Effective Marketing in Audiology (23:26) Emerging Trends Audiologists Need to Know (25:46) How AI Can Transform Hearing Experiences (27:50) Thriving in Audiology with the Right Mindset and Support Guy Kawasaki is a renowned marketing specialist, author, venture capitalist, and speaker known for his influential roles at Apple, where he helped launch the Macintosh, and at Canva, where he serves as Chief Evangelist. Beyond his tech career, Guy has become a passionate advocate for hearing accessibility after experiencing hearing loss due to Meniere's disease and receiving a cochlear implant. This journey has driven his mission to break down the stigma surrounding hearing aids and promote innovative solutions for hearing care and accessibility. Connect with Guy: Guy's Website: https://guykawasaki.com/  Guy's LinkedIn: linkedin.com/in/guykawasaki/  Resources Mentioned: Guy's Book, Think Remarkable: 9 Paths to Transform Your Life and Make a Difference https://www.amazon.com/Think-Remarkable-Paths-Transform-Difference/dp/139424522X  Grit: The Power of Passion and Perseverance by Angela Duckworth: https://www.amazon.com/Grit-Passion-Perseverance-Angela-Duckworth/dp/1501111108  The Only Thing: If you're an audiologist and want to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery