Spike Native Network

This episode of the Spike Podcast features Angus McDonald of Hubspot. The success and focus of Hubspot’s content production strategies have fuelled the company’s impressive growth over the last 10 years. Angus is the head of small business sales, ANZ – and works on the back of this content machine to create new business. Co-hosts Tim Johnson and Andy Scott discussed with Angus his approach to sales within the Hubspot framework and the nuances of producing such an enormous breadth of content. Further, Angus gave us a sneak peek into what’s on the horizon for Hubspot in the near future and what he’s excited about for 2018.

This week’s guest, Hugh Humphreys, founded video production and content agency Hustle Media in 2016. His career in journalism and communications places him at the epicentre of media strategy right through to production and distribution. In this episode of The Spike Podcast, co-hosts Tim Johnson and Alex Whitlock discuss the evolution and growth of video in the last two years. Hugh reveals the key to success in any video campaign – defining specific outcomes and developing strategy and metrics around these outcomes. While touching on the growth of video in the industry, Hugh gives great insight into the importance of creating content specific to platforms and engagement of different audiences through different methods. What’s clear is that getting bang for your buck is no longer a pipe dream – it’s the reality of well-planned content that can achieve multiple goals.