Podcasts about HubSpot

Hoy escucharemos al @padreluisrodrigo compartir su reflexión sobre el evangelio del día según San Mateo 5, 38-42  Podcast producido por New Fire (@benewfire). Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Wall Street built entire neighborhoods just to rent them. August Biniaz breaks down how and why it works.August Biniaz, Chief Investment Officer at CPI Capital, returns to break down build-to-rent (BTR): how the asset class started after the 2008 crash, why institutions like Blackstone pivoted from buying scattered homes to building purpose-built rental communities, and what that means for individual investors today.August also pulls back the curtain on how CPI Capital operates at scale, including the AI tool that cut their deal-screening time by 90 percent, and shares his read on where interest rates and the broader economy are headed going into the rest of 2026.Key topics covered:How Blackstone's Invitation Homes buying spree of 75,000 homes gave birth to BTRWhat life inside a BTR community actually looks like (HOA, amenities, maintenance)Why BTR attracts "tenants by choice" and produces lower turnover than traditional apartmentsHow CPI Capital uses Slack, Asana, HubSpot, and AI to run a private equity real estate firmThe 10-year treasury, the war in Iran, and what August thinks happens to rates nextAugust Biniaz is the Chief Investment Officer of CPI Capital, a private equity real estate firm focused on US multifamily and build-to-rent assets with investors in both Canada and the United States.Learn more at https://cpicapital.comWork With RealDealCrewIf you're already closing deals but your intake, follow-up, or visibility feels inconsistent, here are two ways to go deeper:Take the Deal Intake AssessmentSee how resilient your current operation actually is.→ https://assessment.realdealcrew.comBook a Fit CallIf you want to explore what a fully system-driven deal flow looks like, let's talk.→ https://realdealcrew.com/bookLIKE • SHARE • JOIN • REVIEWWebsiteApple PodcastsYouTubeYouTube MusicSpotifyAmazon MusicFacebookTwitterInstagram

Dave sits down with Eoin Clancy, VP of Growth at AirOps, to talk about what's working in B2B marketing right now. They get into the rise of the content engineer role, how to use AI to produce high-quality content without creating AI slop, and why webinars have become AirOps' top growth channel in 2026. Eoin breaks down the three signs that content is AI slop, how AirOps runs their webinar funnel end-to-end, and how they follow up with attendees without ever pushing for a demo.Timestamps(00:00) - - Intro and episode overview (04:15) - - What AirOps does and the content engineer role (09:49) - - Why good SEO principles haven't changed in the AI era (14:13) - - AirOps' growth story: 10x revenue in 12 months (17:40) - - The challenge of using AI without creating slop (20:48) - - Three signs your content is AI slop (24:47) - - How to capture and maintain your brand's tone of voice (27:41) - - Why subject matter expertise is the best content ingredient (36:49) - - Why webinars are AirOps' #1 growth channel in 2026 (42:43) - - How AirOps plans topics and sources webinar guests (44:05) - - The webinar tech stack: Luma, HubSpot, Zoom, and Clay (44:34) - - Personalized follow-up strategy and signal scoring (49:07) - - How to build internal buy-in for a long-game content strategy (54:14) - - How to fill a webinar without gating anything Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Hoy escucharemos al @padrejesuslc compartir su reflexión sobre el evangelio del día según San Mateo 9, 36-38. 10, 1-8 Podcast producido por New Fire (@benewfire). Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“Los nietos son la corona de gloria de los ancianos; los padres son el orgullo de sus hijos.”  Proverbios 17:6  Vivimos en una generación que busca respuestas en todas partes, pero a veces olvida sentarse a escuchar a quienes ya caminaron el camino antes que nosotros. La Biblia dice que los nietos son la corona de los ancianos y que los hijos son el orgullo de sus padres. Dios diseñó la familia para que el honor, la fe y la sabiduría fluyan de una generación a otra. No menosprecies las canas. No subestimes la experiencia. Hay lecciones que no se aprenden en un libro, ni en internet, ni en un curso. Se aprenden escuchando a quienes han visto la fidelidad de Dios durante décadas. Hoy pregúntate: ¿qué legado estoy recibiendo y qué legado estoy dejando?

Hay relaciones que no terminan por falta de amor, sino por exceso de orgullo. Y a veces nos acostumbramos tanto a la distancia que confundimos el silencio con paz. Salmos 133 nos recuerda una verdad poderosa: donde hay unidad, Dios ordena la bendición. No dice que la envía de vez en cuando. No dice que quizás llegue. Dice que la ordena. Quizá hoy Dios no te está pidiendo resolverlo todo. Tal vez solo te está invitando a dar el primer paso. A enviar ese mensaje. A hacer esa llamada. A derribar ese muro. Porque hay bendiciones que no florecen en el terreno de la división. La paz que decides construir hoy puede convertirse en la cosecha que disfrutarás mañana. Donde hay reconciliación, Dios ordena bendición. Donde hay perdón, Dios ordena bendición. Donde hay personas que deciden amarse a pesar de sus diferencias, Dios ordena bendición.

Hoy escucharemos al Padre @pablosolislc compartir su reflexión sobre el evangelio del día según San Mateo, 33-37  Podcast producido por New Fire (@benewfire). Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Unete al grupo de inversión: https://www.youtube.com/channel/UCy5-O9CmBVndvL6Kz_BP3-w/join   Escucha mi Audiolibro:  De Novato a Inversionista - El ABC de la Bolsa de Valores https://bit.ly/NovatoInversionista Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hoy escucharemos al @padreluisrodrigo compartir su reflexión sobre el evangelio del día según San Mateo 11, 25-30  Podcast producido por New Fire (@benewfire). Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apply to Join Churchfront Premium Apply to Join Churchfront Pro Free Worship and Production Toolkit Shop Our Online Courses Join us at the Churchfront Conference Follow Churchfront on Instagram or TikTok: @churchfront Follow on Twitter: @realchurchfront Gear we use to make videos at Churchfront Musicbed SyncID: MB01VWQ69XRQNSN     Churchfront Podcast — Josh Kelsey | How AI Is Transforming Church Ministry   Guest background: Josh Kelsey is the Lead Pastor of Vineyard Church in California. In this conversation, Josh shares how his church is actively using AI across nearly every department—from sermon preparation and curriculum creation to operations, worship ministry, and discipleship. He offers a practical vision for how church leaders can use AI to reclaim time, reduce burnout, and focus more deeply on shepherding people.   Key Topics   AI in the church: fear vs. opportunity Josh argues that many church leaders are approaching AI with unnecessary fear. While concerns around ethics and implementation are valid, he sees AI primarily as a tool—one that can dramatically increase effectiveness while freeing leaders to focus on ministry. He believes churches that embrace these tools thoughtfully will be able to pastor more effectively, not less.   Why churches are historically slow to adopt technology Churches and nonprofits are often years behind the business world when it comes to adopting new technology. Josh believes AI is creating one of the largest technological shifts of our generation, and many church leaders risk missing opportunities simply because they haven't taken time to understand what's actually possible.   Scaling ministry without losing community One of the most intriguing ideas discussed is whether AI can help churches scale without sacrificing the personal connection that often disappears as organizations grow. Instead of hiring more specialists for every operational challenge, churches may soon be able to use AI systems to maintain consistency, communication, and care at a much larger scale.   AI as a team of specialists Rather than thinking of AI as a chatbot, Josh encourages leaders to think of it as an entire team of specialists available on demand. Administrative support, curriculum development, data analysis, planning, project management, and content creation can all be assisted by AI, allowing pastors to spend more time on teaching, discipleship, and relationships.   The future of church software The conversation explores how tools like Planning Center, HubSpot, Notion, Logos, MultiTracks, and other church software platforms will likely become deeply integrated with AI through technologies like APIs and Model Context Protocol (MCP). Instead of manually moving information between platforms, leaders will increasingly interact with a single AI layer that understands and works across their entire ministry ecosystem.   How Josh uses AI for sermon planning Josh shares his personal workflow for annual sermon planning and weekly sermon preparation. What once required multiple staff meetings and days of planning can now be completed in minutes. He uses AI to help organize ideas, structure teaching series, review theological themes, and accelerate sermon preparation while maintaining full ownership over theological convictions and final content.   Using AI without losing your voice One of the biggest concerns among pastors is whether AI will replace authentic preaching. Josh argues that AI works best as a collaborator rather than a creator. By training AI on previous sermons, theological frameworks, and ministry values, leaders can use it to refine and organize their ideas while still maintaining their unique voice and convictions.   Curriculum creation and discipleship workflows Vineyard uses AI extensively to create small group curriculum, discipleship resources, class materials, slide decks, teacher guides, and parent resources. Tools like NotebookLM help transform existing content into multiple formats, dramatically reducing preparation time while increasing consistency across ministries.   AI-powered worship ministry Worship and production teams are also leveraging AI. Josh and his worship pastor discuss using tools like Suno to create custom music, countdown tracks, and ministry-specific content. They also explore future possibilities for creating custom stems, backing tracks, and other resources that could significantly reduce production workload.   The ethics of AI and transparency Throughout the conversation, Josh emphasizes the importance of transparency. Leaders should be honest about where AI is assisting their work while recognizing that many forms of ministry have always involved collaboration, research assistance, editors, and support staff. The key is maintaining integrity while leveraging powerful new tools.   A leveling of the playing field for small churches Perhaps the most exciting implication is what AI means for under-resourced churches. Pastors who lack staff, consultants, formal training, or large budgets can now access tools that help bridge those gaps. Josh believes AI may become one of the most powerful ministry equalizers the Church has ever seen.   Notable tools mentioned   • Claude • ChatGPT • Gemini • NotebookLM • Planning Center • HubSpot • Notion • Logos Bible Software • Suno • Zapier • MultiTracks • Google Workspace   Key Quote   "Imagine if you could free up 15 hours of your week to spend more time making sure the people in your church who are most forgotten actually get seen."   • • • • •   Disclaimer: This video and description contain affiliate links.

We lead with the possible IPOs from OpenAI, Anthropic and SpaceX, and the much bigger question behind them: where is all that money supposed to come from? The capital markets seem to believe the answer is labor. If AI valuations are going to make any sense, then the bet is not simply that AI companies will sell more software. The bet is that AI will absorb, replace or reorganize a massive piece of the payroll line. Joe believes marketers need to prepare for a labor reckoning sooner rather than later. Robert is more skeptical. As usual, the truth may be somewhere in the middle. Then the boys break down Bending Spoons and its rollup of old internet and media brands, including AOL, Vimeo, Evernote and others. The lesson for marketers? Distressed media assets inside your industry may be one of the biggest opportunities nobody is talking about. In a world where building audience from scratch is harder than ever, the cheapest audience may be the one someone else forgot they owned. In Winners and Losers, Joe's winner is FIFA, which reminded every marketer that rented land is always rented land, even when your name is on the stadium. Robert's loser is Turner Classic Movies. In Rants and Raves, Joe raves about Pat McAfee's new media model and what happens when an expert builds the audience, owns the IP and lets big media rent access. Robert has commentary on MrBeast's claim that he could build a faceless YouTube channel to 20 million subscribers in six months, and what that says about formats, systems and the future of creator media. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

It's time to CLOCK-IN to WORK!! For this week's social media & content meeting, we're unpacking the effects of content tips, how to BACK YOURSELF & of course content ideas, social media news & MORE! Check-out Hubspot's FREE Build Your First AI Agent course: https://clickhubspot.com/e1b0fd00:00 Intro4:18 How social media advice affects creators: Confidence, crash-outs & comparison 8:41 How social media advice affects creators: You need to "let the concrete dry" 12:53 Social media news: Adam Mosseri launches custom Instagram algorithm 17:40 Weekly wins: I'm starting a new podcast & HQ changes 20:50 Content idea & trend: "Media Diet" carousel 22:10 Trending topic to create about this week: Knicks & celebrities at the games 24:24 I went to an influencer event last night lol Join Busy Blooming HQ: tess.fyi/hq-yt

Señor, si llevaras un registro de nuestros pecados, ¿quién, oh Señor, podría sobrevivir? Pero tú ofreces perdón…”  Salmos 130:3-4 (NTV) Hay una pregunta que muchos cargan en silencio:

A veces pasamos tanto tiempo pidiéndole a Dios que cambie nuestras circunstancias, que olvidamos la promesa más grande: Su presencia. En 1 Reyes 11:38, Dios no comienza prometiendo un reino, éxito o prosperidad. Comienza prometiendo algo mucho más valioso: “Siempre estaré contigo.” La Biblia El Mensaje lo traduce de una manera poderosa: “Estaré contigo pase lo que pase.” Pase lo que pase con ese diagnóstico. Pase lo que pase con esa espera. Pase lo que pase con esa puerta que aún no se abre. Pase lo que pase con esa oración que parece tardar. Dios sigue estando. La verdadera seguridad no está en que el camino sea fácil. Está en saber quién camina contigo.

It's time to CLOCK-IN to WORK!! For this week's social media & content meeting, we're unpacking the effects of content tips, how to BACK YOURSELF & of course content ideas, social media news & MORE! Check-out Hubspot's FREE Build Your First AI Agent course: https://clickhubspot.com/e1b0fd00:00 Intro4:18 How social media advice affects creators: Confidence, crash-outs & comparison 8:41 How social media advice affects creators: You need to "let the concrete dry" 12:53 Social media news: Adam Mosseri launches custom Instagram algorithm 17:40 Weekly wins: I'm starting a new podcast & HQ changes 20:50 Content idea & trend: "Media Diet" carousel 22:10 Trending topic to create about this week: Knicks & celebrities at the games 24:24 I went to an influencer event last night lol Join Busy Blooming HQ: tess.fyi/hq-yt

Hoy escucharemos al @jobregong compartir su reflexión sobre el evangelio del día según Mateo 5, 20-26 Podcast producido por New Fire (@benewfire). Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

En este episodio recorremos la evolución de los Mundiales: desde los barcos que llevaron a las selecciones europeas a Uruguay en 1930, pasando por los torneos marcados por la política, el "Maracanazo", el Brasil de Pelé, la Mano de Dios, el cabezazo de Zidane y la consagración de Messi en Qatar 2022.  También exploramos cómo el torneo pasó de reunir 13 equipos a convertirse en el espectáculo deportivo más visto del mundo. ¿Quién fue el mejor Mundial de la historia? ¿Cuál fue la mayor sorpresa? ¿Y cómo se convirtió la Copa del Mundo en el evento que paraliza al planeta cada cuatro años?  ✨️

We're back with some hot topics in GTM!This week we discuss something that's been on everyone's mind lately: AI token and credit spend. How do you choose the right tool and model for the job? Do you *really* need AI for that deterministic workflow?Then we test Hubspot's AI SDR Avatar and see how things have changed since the last time we reviewed an AI Avatar. Lastly, we plug a great job opportunity… One right here at CS2!We'll see you there.This week: 00:00 Intro01:27 How to manage AI token/credit spend in GTM20:48 Testing Hubspot's AI SDR avatar39:00 CS2's new job openingHear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

My newsletter: https://simonowens.substack.com/   For years, HubSpot was known as a pioneer of content marketing, building a huge library of articles that helped attract potential customers to its software products. But more recently, the company has expanded far beyond blog posts. It now owns newsletters, podcasts, YouTube channels, and creator-led media brands that reach millions of people every month. Jonathan Hunt, HubSpot's VP of media, has helped oversee this evolution after working at companies like Vice, Vox Media, National Geographic, and Complex. In our interview, he explained why HubSpot is investing so heavily in media, how it turns content audiences into software customers, and why it sees creators as a major part of its growth strategy.  

Going after a new segment sounds sexy… until you actually try to do it.

La bolsa está haciendo lo que buscábamos. Esta va a ser una buena oportunidad para los interesados! Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hoy escucharemos al @padreabascal compartir su reflexión sobre el evangelio del día según San Mateo 5, 17-19 Podcast producido por New Fire (@benewfire). Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Here's how to turn Why They Resonate into Why YOU Resonate. Plus, a rant in two parts about the troubled relationship between thought leaders with big followings and AI. You see, they've all taken unpaid jobs working for other people. They just don't seem to notice yet. EPISODE CREDITS:Written and produced by me, Jay Acunzo. For more, subscribe to my newsletter→Music by Embleton (Instagram - Facebook).***ABOUT ME, JAY ACUNZOI'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce. Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot.I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books.Today, I teach business leaders how to communicate with greater clarity, influence, and resonance.Learn more about my advisory work at jayacunzo.comBook me to speak at jayacunzo.com/keynotes***IF YOU ENJOY THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for your support! Keep making what matters.

En este episodio de Date Cuenta Podcast hablamos de esas relaciones que tal vez tú defiendes con todo el corazón… pero tu familia definitivamente no

¿Y si la verdadera bendición no fuera tener más, sino disfrutar lo que Dios ya te dio? Salmos 128:1-4 nos recuerda que cuando Dios ocupa el primer lugar, Su bendición alcanza cada área de nuestra vida: nuestro trabajo, nuestro hogar, nuestra familia y nuestro futuro. Muchos trabajan duro, pero pocos viven en paz. Muchos producen, pero pocos disfrutan. Muchos construyen casas, pero Dios quiere construir hogares. La promesa de hoy no habla de una vida perfecta. Habla de una vida donde Dios está presente. “Disfruta de la bendición, empápate de bondad.” (El Mensaje) Quizá hoy necesitas escuchar esto: No trabajes para llenar un espacio que solo Dios puede ocupar. No persigas una bendición que ya comenzó a crecer en tu vida. Detente. Respira. Mira alrededor. Dios ha sido más bueno de lo que a veces reconocemos. Cuando caminamos en Sus caminos, la bendición no termina en nosotros; se convierte en legado para quienes vienen detrás.

Hoy escucharemos al @padreevanibaldo compartir su reflexión sobre el evangelio del día según San Mateo 5, 13-16 Podcast producido por New Fire (@benewfire). Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Cameron Price, Head of People & Talent at Medium, joined us on The Modern People Leader to discuss how people teams can lead AI change management through trust, curiosity, and human-centered design. We talked about AI fluency, balancing innovation with authenticity, measuring employee sentiment around AI adoption, and why humans-first leadership matters more than ever. ----  Sponsor Links:

OK - We're going to get down on the discussion about the LLMs.txt files and WHY I do not use them or recommend to use them.I've got 4 technical reasons why.Plus I spend a little time on the AI Visibility Mastery 12-month course. We are committed to the success of our members. You'll have direct access to both Kim Albee and Carolyn Holzman (me) in the first 2 months on a weekly basis to get your foundation set up and well on your way. After that there is a monthly call for the remaining 8 months. In these calls is where we share the latest research discoveries in how your content can be "the path of least resistance" in the eyes of AI models.This week a little more about the newest VizzEx tool - Symmetry Gate™ Check Tool. You can find it at:⁠⁠https://symmetrygate.ai⁠⁠Last week's episode: https://www.confessionsofanseo.com/podcast/what-ai-models-want-and-how-to-give-it-to-them/Mentioned in the show:https://vizzex.ai/ai-visibility-mastery/Wordpress registration HubSpot registration⁠Symmetry Gate⁠ - check the "cost" of your content for AI models to extract informationVizzEx - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://vizzex.ai/vizzex-pro/⁠⁠⁠⁠Subscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™An easy place to leave a review ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can find me on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Carolyn Holzman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠American Way Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google Directly⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AmericanWayMedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Consulting AgencyNeed Help With an Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA

Acabas de llegar a un país nuevo. Hablas un poco de inglés, pero sientes que todavía no perteneces a ningún lugar. No conoces a nadie. Y sabes que la mejor manera de integrarte es conectar con personas que compartan tus intereses, tu fe o simplemente tus ganas de aprender. Pero, ¿cómo haces eso en un país de habla inglesa? ¿Cómo preguntas si puedes unirte a un grupo? ¿Cómo te presentas en una iglesia o en un club por primera vez? Hoy vamos a aprender exactamente eso: el inglés que necesitas para unirte a comunidades, clubes e iglesias como inmigrante. Frases reales, vocabulario práctico y una situación que muy probablemente estás viviendo o que vas a vivir pronto. Recuerda que todos los recursos para este episodio, incluyendo la transcripción, la tabla de vocabulario y ejercicios para repasar el aprendizaje, están disponibles en nuestro sitio web.  Haz clic en este enlace para ver todos los recursos para este episodio:   https://inglesdesdecero.ca/264 ----- Dale “me gusta” a nuestra página en Facebook: https://www.facebook.com/inglesdesde0/ ----- Síguenos en Instagram: https://www.instagram.com/ingles.desde.cero/ ----- Suscríbete en YouTube: https://www.youtube.com/@inglesdesdecero145 ----- Encuéntranos en Pinterest: https://es.pinterest.com/inglesdesdeceroca/ ----- Aprende inglés con nativos que se formaron en su enseñanza. ¡Visita nuestro sitio web, https://inglesdesdecero.ca/ para inscribirte y seguir todas nuestras lecciones! Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0__No dejes pasar esta oportunidad con Shopify y regístrate para un período de prueba por solo un dólar al mes en shopify.mx/desdecero Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hoy escucharemos al @pjuanruizjlc compartir su reflexión sobre el evangelio del día según San Mateo 5, 1-12 Podcast producido por New Fire (@benewfire). Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Jason and Tara Di-Cristo-Schmitt from Houzz talk about her journey from rep at ADP to CRO, what she learned about authentic leadership and transparency at HubSpot, how she prioritized her first 90 days as a first-time CRO, and her weekly rhythm for managing hundreds of reps. Check out more free content and get help with outbound at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://outboundsquad.com.⁠

Description The Future of Tech is Here. Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ In this presentation from Ultimate Partner Live, industry analyst Jay McBain breaks down the monumental macroeconomic shifts rewriting the tech sector in 2026. https://youtu.be/r0qTDyw97Gs As the industry rapidly approaches a $6.07 trillion valuation, driven by massive AI infrastructure investments from Sam Altman and the “Magnificent Seven,” traditional sales and channel models are fundamentally collapsing. McBain reveals how buyer demographics have transformed to an integration-first millennial base, why marketplace ecosystems now command over half of all partner-funded deals, and how a tiny elite of just 1,000 tech service providers control two-thirds of global tech revenue. Learn the exact mechanics behind how Microsoft out-partnered AWS to win 26 straight quarters of dominant growth and how your business can deploy an algorithmic early warning system to capture massive wallet share before competitors even step into the boardroom. Key Takeaways Over half of the Fortune 500 companies vanish every 20 years because their leadership fails to anticipate macroeconomic technological cycles. The true opportunity in the $6.5 trillion AI boom lies not in single vendor products, but in the hardware, software, services, and telecom ecosystem surrounding them. Indirect tech sales are undergoing a structural shift toward direct cloud hyperscaler models driven heavily by Nvidia's core infrastructure client base. Modern business deals are won or lost months before the point of sale based on the average of 6.3 partners surrounding a customer’s environment. Over 51% of tech buyers are now millennials who prioritize software integration capabilities and digital marketplaces over traditional human sales interactions. Tech service economics are pivoting aggressively away from upfront margins toward point-based multi-partner funding across subscription cycles. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Nvidia AI buildout, $7 trillion AI opportunity, cloud ecosystem decade, Microsoft vs AWS growth, multi-partner cloud deals, digital marketplace migration, millennial B2B buyers, B2B tech subscription economics, tokenized micro consumption, tech services wallet share, hybrid cloud infrastructure, 28 customer moments, IT services industry growth, telecom spend breakdown, channel chief strategy, managed service providers MSP, global systems integrators GSI, software integration first, point-based vendor incentives, automated co-selling workflows Transcript JAY McBAIN AUDIO PODCAST [00:00:00] Jay McBain: So to go back to that story about the 53% of companies who are gonna fail, one of us is gonna be asked to write the book, but chapter one is always you Blame the CEO. [00:00:13] Vince Menzione: We just came back from Ultimate Partner live in Bellevue, Washington, where we hosted incredible leaders for two amazing days. Come join us for this next session where we explore the tectonic shifts we’ve all been seeing. With that, I am incredibly blessed to invite a friend of mine to the stage. I have a quick little side note, like I found an old LinkedIn post from this gentleman from like many years ago, like 20 years ago. [00:00:39] Vince Menzione: And I wasn’t really that nice to you on that LinkedIn post. Like, oh, like this is before Jay became the Jay, that we all know Jay to be j. But he was in the space and I was at Microsoft doing something and he reached out about something. It was kind of rude, Jay. I was like, oh my gosh. I can’t believe. But Jay has been a great friend. [00:00:54] Vince Menzione: When we started the podcast back up, uh, during COVID we started doing podcasts together. When we moved to the studio, Jay was the first person in the studio. He’s always got a spot, uh, at our events. He’s s Spot Art, and, and he’s a great friend and supporter of Ultimate Partner Jay McBain. For those of you who don’t know him, Jay, welcome. [00:01:13] Vince Menzione: Thank you, sir. [00:01:22] Jay McBain: 31 days ago, we landed Artemis two. The furthest humans have ever been away from the planet Earth 57 years ago. We landed on the moon in the 56 years. Between those two moments, the tech industry has been the fastest growing industry in the world. Every single year we moved from the space race to the technology race, and we’re just getting started. [00:01:46] Jay McBain: If you’re old enough, you’ll recognize the mainframe and mini era for 20 years. You’ll recognize a young disheveled Bill Gates showing up in Boca Raton, Florida for, uh, August the 12th, 1981 launch, where Bill thought that every one of us would’ve a PC in our home, and IBM thought they were gonna sell 10,000 of them to hobbyists. [00:02:12] Jay McBain: 1999, a small startup from an executive who just left Oracle in San Francisco named Mark Benioff. A couple of years later, Jeff Bezos went into a boardroom and said, listen, we’ve spent a lot of money building infrastructure to our busiest day, Christmas, black Friday. You’re telling me this stuff sits idle 10 or 20% for the rest of the year. [00:02:35] Jay McBain: Why don’t we rent that out to others? Got laughed outta that boardroom and then got made of fun of on magazine covers. Maybe you should just tend the store, let the adults talk about technology. In March of 2023, our neighbors, our friends, our family saw DeepFakes. They saw poetry, they saw music, and they came to us as tech people and said, did we just light up Skynet? [00:03:03] Jay McBain: Now every one of these 20 year eras, this is the Taylor Swift version of our industry. Every single one of these eras triggers the fastest growing product in history. Today it’s actually Chacha bt first to a billion users. It triggers a new, richest person in the world, bill Gates, to Jeff Bezos. Now, Elon Musk is the first to sign a trillion dollar pay package, and it’s not for car. [00:03:27] Jay McBain: It’s not for cars. It also triggers a most valuable company in the world change. And today that’s nvidia. These are monumental changes in our industry and they’re monumental changes in partnering every single time. And it also links to our customers. If you take a 20 year view of business, one era, and, and think about the AI era, you know, at the start of it here, if you’re to grab the Fortune 500 magazine from 20 years ago and start to flip through it, 53% of the companies in there no longer exist. [00:04:06] Jay McBain: Every 20 year cycle, we lose over half of the biggest companies in the world. These are the companies that have very deep pockets to buy their way outta problems. If you’re not in the Fortune 571% of tech companies don’t make it 10 years. These are the changes that cost industries. There are changes that cost really big companies and the decisions we make, the trends we’re in right now, in 2026 will be written about in the future. [00:04:39] Jay McBain: This new era, a lot of big numbers being thrown around. Vince’s best friend talk about a six and a half trillion dollar AI opportunity, but it’s not Microsoft’s tam. Microsoft is chasing about a trillion dollars of this. And the ecosystem, the hardware, the software, the services, the telecom is gonna make up the rest. [00:05:04] Jay McBain: It is an ecosystem. Every time these big numbers are thrown, the word ecosystem is always thrown around it. Not to be outdone, Sam Altman’s talking about a $7 trillion build out. The world economy this year, the world GDP will be 126. These are material numbers to world GDP, but even better, they’re both larger than our entire industry is today. [00:05:27] Jay McBain: So what took 56 years of the fastest growing industry this year will be $6.07 trillion. Big numbers, but it’s easier to think about it in terms of a dollar that our customers spend in that dollar. They’re gonna spend 25 cents on hardware. They’re gonna spend 25 cents on software. So for anyone that read the memo 15 years ago, that software’s gonna eat the world, there’s still a dollar a hardware to run every dollar of that software. [00:05:57] Jay McBain: And whether you’re thinking humanoid robots or whichever future you’re envisioning, there’s going to be a dollar of hardware to run every dollar of software for the next 20 years. There’s over 25 cents now in IT services, and in many cases, these services are growing faster than the product categories and just under 25 cents in telecom, that’s how it breaks out today. [00:06:19] Jay McBain: And this industry, which took 56 years to get to this point, is gonna double in size in the next three to five years. We already have two and a half trillion of that seven raised and being spent. Part of the reason Nvidia is the most valuable company in the world. Now our industry, uh, you talk about ultimate partnerships. [00:06:40] Jay McBain: Our industry traditionally, and world trade by the way, is 75% indirect. The dealerships, the agencies, the brokers, the resellers, the retailers, the franchisees, the gas stations, the grocery stores, the pharmacies, all 27 industries sell indirect. You gotta think back the last time you bought something direct. [00:07:01] Jay McBain: Well, I bought a Dell from that dude in the nineties. Cool. Well, Dell Technologies is now 60% indirect. Well, I bought insurance. Direct is 15 minutes. Could save me 15%. Well, Geico last year sold more insurance through agencies and brokers than they did direct. This is the world now. We used to be 75% indirect four years ago. [00:07:26] Jay McBain: Then it went to 73.2, then it went to 70.1 and it then it went to 66.7. By the way, marketplace is in these numbers indirect. It’s not marketplace causing this change. It’s one company, Nvidia. Nvidia has seven customers. The magnificent seven, uh, half of them are in the room right now that every morning we wake up to a hundred billion dollars press release about this $7 trillion buildout. [00:07:56] Jay McBain: What’s interesting is indirect sales in our industry is growing by revenue. It increases every year, just not at the pace that this AI build out is happening direct with seven companies. But the reason we’re all here, and I think the core reason that Vince is building this community is this, you know, Microsoft forever has measured and been very vocal. [00:08:21] Jay McBain: About 96% of their deals have partners in them. Kind of who cares, who collects the money. We care about the moments, the 28 moments before the customer makes a purchase. We care about every 30 days forever, because two thirds of our industry, over $4 trillion now is subscription consumption based. Winning a customer today is only winning the first 30 days. [00:08:46] Jay McBain: We care about this cycle. We care about who surrounds our customer. So six years ago, I stood on a big stage and said, you know, we went through a decade of sales. You know, in 1999, you thought you were born to be a salesperson. You’re managing your territory with your gut. Well, a few years later, you were introduced to the science of selling. [00:09:07] Jay McBain: You know, 10 years later you thought as a marketer, you sit around a cocktail party joking with your friends, 50% of my marketing dollars are wasted. I just don’t know which 50%. Really funny. In 2009 until every 58-year-old CMO got replaced by a 38-year-old growth hacker. Coming in with Marketo and Eloqua and Pardot and HubSpot, and 15,505 as of yesterday, MarTech and iTech tools, ninjas in marketing, they wouldn’t let a nickel go through without measuring. [00:09:43] Jay McBain: Now we understand 96% of deals and partners that surround it. No deal is gonna be won or lost in this era without partnering effectively. So we had to have this decade of the ecosystem. One of the ways we’re tracking is by outsiders. You know, Salesforce every year publishes the state of sales and they’ve got, you know, the number one CRM in the world. [00:10:05] Jay McBain: So they get to go talk to all the CROs, all the salespeople in the world. And as of this year, a couple months ago, 94% of every salesperson in every industry in the world uses partners every single day. You wanna see what this number was six years ago. Also, 89% of salespeople around the world don’t think they’re going to club this year without partners. [00:10:29] Jay McBain: So this is a big moment for us, halfway through the decade ecosystem, but we’re only halfway through. We’re starting to understand now at a more granular level. What partnering means. It’s not theory, it’s not flywheels. It’s not really cute. McKinsey slides that we keep showing to our board saying how important partnering is. [00:10:51] Jay McBain: We’re trying to get to the very specific level of the 6.3 partners on average that surround the deal and what they’re doing. How their business model works, and that’s average if I’m working on a public sector deal. I was at a Red Hat conference yesterday talking sovereignty. If I’m in an enterprise or a large public sector deal, it’s north of 10 partners in the deal. [00:11:15] Jay McBain: So we’re starting to understand what used to be this, this, you know, you’ve been the fastest growing industry for 56 straight years. Every single professional services person in every industry has come in to join the fund. Over 90% of accountants are tech services firms. Over 90% of marketing agencies are tech services agencies. [00:11:36] Jay McBain: All of this 250,000 software companies, a million emerging comp tech companies, the half a million VAR that have been in that traditional channel. The managed service providers, all of these 20 different partner types, millions of companies, tens of millions of people competing for 6.3 spots. Around the customer. [00:11:58] Jay McBain: That’s it. Luckily, there’s 141 million global customers to compete for. There’s, there’s some open slots that you can go find, and that’s the point. Our industry never had our own Fortune 500. We always talk to, you know, these partners and GSIs are doing this and SI are doing that. And we never really had a view of capability and capacity or what our own TAM was inside of that partnering. [00:12:25] Jay McBain: And so we set out and we would’ve loved, you know, chat GPT or Gemini or Claude or any of those tools to do this. But there’s one problem in partnering with AI is that it doesn’t know one partner from the next. There’s a big digital sameness problem in our industry that every single partner, whether it’s Larry in the White van or Accenture, with 786,000 employees all say they do all things to all people all the time. [00:12:53] Jay McBain: 98% of them, 99% of them are private companies that don’t share their p and l. You can’t go into Microsoft’s LinkedIn system and find out how many employees, ’cause it’s a block system, it AI can’t see into it. So it just sees, and it’s a great pattern matching. Google, SEO can’t figure out who’s who, nor today can the large language models. [00:13:14] Jay McBain: ’cause all the things they’re trying to match, the transformers are trying to match. It all looks the same. Every tweet, every ebook, every website, every digital history looks the same. So this took us thousands of people hours across two years to do, to dig into every p and l to dig into every dollar of what they’re doing. [00:13:33] Jay McBain: But what was interesting is only a thousand partners in our industry do two thirds of all tech services. When you get into enterprise, it goes up to 80 to 90%. The partners in the middle, in Blue do more tech services. The 30 of them than the 970 partners in white on the outside, the 970 partners in White do more tech services than the next million combined. [00:14:03] Jay McBain: This is our industry in a nutshell. Every time we talk to a a vendor, every time we talk to a partner, every time we talk to a distributor, we’re now talking names, faces, and places. You you wanna talk sovereignty. Yesterday in Atlanta, 90% of sovereign conversations in public sector in the globe is handled by these companies here. [00:14:26] Jay McBain: Forget about how much you do with these partners today. You wanna chase the next column, which is the wallet share. And I was a channel chief for 17 years. I get the weekly report and I see a million dollar partner, another million dollar partner, sorted top to bottom. You don’t know which partners which, which of those million dollar partners is doing 1.2 million in your category. [00:14:46] Jay McBain: They deserve a baseball cap and a front row seat at your event as an MVP. The next partner right next to them is doing 10 million in your category. They’re only doing a million with you. ’cause customers are pulling them into it. Nine times outta 10. They’re leading with your competitor. So I don’t want that list anymore. [00:15:03] Jay McBain: I want the new list, which is showing me those $9 million opportunities. And I as a board member, as A CEO, as a CFO, as a CRO, I wanna see this list. And then I want to talk people, processes, programs, technology. What are we gonna do to go get our fair share of that 9 million? Where’s our lowest hanging fruit? [00:15:24] Jay McBain: How do we double our pipeline? How do we double the size of our company in three years? It’s all right here. Let’s have very specific conversations and move away from flywheels and move around from force multipliers and and things like that in partnering. Let’s figure out how this partner community is surrounded. [00:15:45] Jay McBain: What do 10 million people who have to be smart in front of their customers every single day, what do they read? Where do they go and who do they follow? It’s the law of a few. This is the old Malcolm Gladwell of tipping point 10 million people in the broader channel. A hundred percent of our TAM comes down to only a thousand watering holes. [00:16:08] Jay McBain: 12% of that entire audience. Doesn’t sound like a lot, but it’s over A million. People love podcasts. Number one way they learn the Joe Rogan effect. In our industry, there’s 121 podcasts. These are all public lists. You can go get on my LinkedIn newsletter on canals, oia. But there’s 121 podcasts that drive him forward. [00:16:28] Jay McBain: Really high up on that list, actually number one on the list is ultimate partner, Vince. That’s how I met. ’cause I asked people, 10 million people, you love this. You walk your dog, you drive to work, you listen to podcasts. I’m not the biggest podcast fan. It’s not number one on my list, but it’s number one on theirs. [00:16:44] Jay McBain: They say, you know, you gotta meet this guy, Vince. It’s unbelievable how great these podcasts are. They’re ultimate. [00:16:54] Jay McBain: Then I talked to Vince and said, but Vince, you know, 35% of your community, the 10 million people love to come to events like this one. The hallway conversations, the hotel lobby bar last night. This is what we love to do, especially post pandemic. It’s the number one way we learn. We learn from our peers, we learn from those around us, and, and the learn from the conversations we have here. [00:17:17] Jay McBain: We always remember these moments, you know, years and years later. There’s 352 choices. I’m going to five of them this week in five different cities. It’s a lot of coverage, but again, it’s a tighter li list of how people work. The magazine lists 106 of them associations like Conter. Now the GTIA peer groups, there’s 15 different spheres of influence, but only a thousand places. [00:17:43] Jay McBain: I could walk you through billionaire, after billionaire, after billionaire in this industry and show you how they did this. How did Arne Bellini at ConnectWise? How did Austin McCord at Datto, how did Nerdio become a unicorn? How did threat locker and huntress move away from 6,500 cyber companies and become unicorns over and over and over again? [00:18:05] Jay McBain: It’s only one slide. Unicorns and billionaires are made here, and a lot of people don’t get it. So walking away from Bellevue, a thousand partners, top down, a thousand watering holes, bottoms up. You’ve covered a hundred percent of your tam. You do it better than 10% of your competitor, 10% better than your competitors. [00:18:27] Jay McBain: You win. You carry that on your resume into the next company. You get a bigger job at a bigger pay scale. Let’s just walk through some examples. Cyber 91.7% of it goes through the channel. Huge channel audience. You know, if you’re in MarTech, it’s only 10%, but this one happens to be all channel, but that’s not the story. [00:18:48] Jay McBain: For every dollar that the 6,500 cyber companies are trying to close, there’s $2 in services. Plot twist, the products are grown at 11, the services are grown at 12.6. Your partners are growing faster than you are, and they will continue to for the next, at least five years, probably 10. So when I’m here, five years from now, you’ll hear in me talk about a three to one split in cyber and then a four to one split in cyber. [00:19:18] Jay McBain: Now, when we’re in Miami a couple days ago is CrowdStrike, they’re talking about a $7 and 5 cent multiplier, chasing that two to one up higher. You look at managed services. Here’s a fun story. Managed services. 82% of customers who are man, uh, outsourcing more this year than last year. 650 billion in size. [00:19:38] Jay McBain: This is bigger than the entire SaaS industry. Salesforce, ServiceNow, Workday, Marketo, NetSuite, HubSpot, 250,000. Others. This is bigger. It’s also bigger than all the Hyperscalers combined, not just AWS, Microsoft and Google, but Alibaba and Oracle and everybody down the list. This is a massive market also growing at double digits. [00:19:59] Jay McBain: So these are some big things and obviously we’re watching, you know, week in and week out, quarter in, quarter out, the Battle of Software and Battle of the Hyperscalers and things like that, and who’s growing at what pace and, and how partnering is connecting to all of this. You know, we watched a moment really early in the pandemic where Microsoft started growing faster than AWS and they haven’t stopped since 26 straight quarters. [00:20:27] Jay McBain: And you ask customers and say, you know, does Microsoft have a better product? And in most cases they say no. You know, AWS had a five year head start. Well, did they have a better price? Well, no, actually most cases Microsoft’s more expensive. Well, did did they have better promotion? Was their Super Bowl ad better? [00:20:44] Jay McBain: No, they’re both kind of crap. So you kind of ask the questions of what’s the only difference that could create growth above the leader in the market? Well, it’s place. More of the 6.3 partners are walking into those keyboard room meetings and drawing clouds up on the wall and labeling the Microsoft than they are AWS. [00:21:03] Jay McBain: Very simple. It’s never been about product. The best product in our industry has never won. And now the best way forward is that partnering moment, and this is the moment. So to go back to that story about the 53% of companies who are gonna fail, one of us is gonna be asked to write the book. And it could be the book like Kodak, they invented the product that ended up killing them. [00:21:26] Jay McBain: And it’s a woe is me story, but chapter one is always you blame the CEO. How could they not see those trends happening in 2026? How could they, you know, were they blind? Were they stuck in their own, you know, innovation chamber? Innovator’s dilemma, were they stuck in their own boardrooms? Why couldn’t they see? [00:21:46] Jay McBain: Well, chapter two, you, you blame the board. They have fiduciary responsibility, outsider view, and how could they not see it? But really, this is the future right here. If you take this slide and apply it 10 or 20 years from now to every failure and every success, these are the chapters of the book. Your buyer is now a millennial. [00:22:05] Jay McBain: As of last year, the 51% of our market is bought by people born after 1982. Different psychology, different behavior, different journey, different criteria, their integration. First buyers. The buy a product, 80% as good as the next one. If it works better in their environment. 94% of people won’t buy a car unless it has CarPlay or Android Auto. [00:22:26] Jay McBain: New Buyer. You have to be more integrated than your competitors. That’s a partnering story. The 6.3 partners. If you heard cyber, you need some great channel partnerships, but you need the other 5.3 partners as well, the consultants, the advisors, the designers, the architects, the implementers, the integrators, the manner service, all of the other partners. [00:22:44] Jay McBain: You need to know more of them than your competitors do, and have them label clouds with your name in them. You need better alliances. Even if you compete, you only compete in the morning. You’re best friends by the afternoon. You have to be tight with the hyperscalers, tight, with the big SaaS platforms, tight with cyber, tight with distribution, there are layers, seven layers to every deal. [00:23:04] Jay McBain: You gotta be tight in and have better alliances than your competitors. And then it all comes to the 28 moments, which I’m gonna end on, but the go to market of all of this, the co-selling, co-marketing, co-innovation, co-development, co keeping. This is it. Your product has to be good enough that somebody’s gonna renew it. [00:23:21] Jay McBain: Your Super Bowl has to be, you know, ad has to be good enough that people don’t, you know, shame you on social media. Your pricing has to be somewhere in a country mile of the bell curve of what the customer wants to pay. But successor failure is just here and platforms are synonymous with partnering. [00:23:40] Jay McBain: It’s our role now in the decade of the ecosystem to drive our companies forward. Marketplace. It’s probably the most predict, you know, great prediction we ever made. You know, growing at 82% compounded, it’s hard to predict ’cause it doubles almost every year. We were almost exact to the decimal point. Five years later now till 2030, we’re watching a second story, which is more interesting. [00:24:02] Jay McBain: If 96% of all deals have partners inside of them and there’s private offers and multi-partner offers and distributor sellers record all these funding mechanisms or services as a product. As of last week, over 50% of all deals in marketplaces now have partner funding. It means that while money changes hands differently, the respect and the recognition of what partners do is in the deal. [00:24:26] Jay McBain: We think that’s going to 59, but at some point, that’s gonna have to hit 96. ’cause to run the best programs, whether it’s an indirect sale, whether it’s a direct sale, whether it’s a marketplace deal, it doesn’t matter how money changes hands. What matters is we recognize the 6.3 partners. They’re not only making the deal happen bigger and faster, but renewing and enriching that every 30 days forever. [00:24:48] Jay McBain: When we watch, you know, billion dollar clubs and when we read all the press releases and all the hubbub about how fast this is growing and who, which companies are behind all this. When I’m quoted in some of these press releases, it’s because of this. You know, CrowdStrike, you know, brags are a billion dollars in a single year, but inside of that, they’re showing that 91% growth in marketplaces, which is pretty phenomenal for any company to almost double in size every single year. [00:25:17] Jay McBain: What’s more phenomenal is they’re growing the channel piece of it, 3548%. That green part of it is growing. Companies that understand platform and have people and processes and programs and technology to do it are winning. And they’re getting recognition and partners are starting to join the Billion Dollar Club who don’t sell a product, but are also winning at Extreme Scale. [00:25:44] Jay McBain: So talk about those partner 1000 and who are leaning in to win at this level. As well as everything changes, traditional billing moved into subscription models, moved into consumption models. Now we’re being tokenized to death multi it’s, it’s in this mode of micro consumption. There’s no chance there was little chance in subscription consumption that would be resold. [00:26:09] Jay McBain: You don’t buy Netflix from the cable guy in the white van. There’s zero chance when you’re buying tokens at a buck a piece that that’s going through any indirect sale. This continues to grow. Now the tectonic shifts is what happens when money changes hands differently. These old programs that we used to all write hundreds of different boxes, we checked every day on deal reg and trainings and all the other things are changing. [00:26:35] Jay McBain: To this, you’ll get these slides, by the way, in high res, inside of this now is the customer. For the first time ever, 45 years later, we have the customer in the middle of what we do, the 28 moments in green before they buy the seven layer stack and the partners inside it. The implementation. The integration, the managed services in a cycle that never ends, and two thirds of our industry. [00:26:55] Jay McBain: With the customer in the middle, we can now move money around to the different moments. It’s not all landing in front or backend margins or market development funds or new customer bonuses or spiffs. It’s landing where it needs to land. Over 400 companies now, pretty much led by Microsoft 400 companies are in a point system right now and 400 more. [00:27:18] Jay McBain: We’re working kind of behind the scenes to get that announced in the next 12 months. This is a total changeover in terms of how economics work and partners are yelling over half of us. I don’t care. Don’t call me a VAR anymore. Don’t call me an MSP. Don’t call me a regional system integrator. I do the consulting over half the time. [00:27:36] Jay McBain: I do the design, I do the implementations, I do the managed services, and 44% of us are vibe coding. On weekends. We’re not happy. Just on the services side. We wanna join the seven layer tech stack as well. These are partners growing faster than their vendors by understanding this cycle and where to show up and where the money is in ai. [00:27:56] Jay McBain: And the number one thing they’re asking for is not more leads, which they did for 45 years. The number one thing is now recognized for what I do. I’ve never just been a cash register. We’re completely now past this idea of a channel being a channel of distribution, and now a channel being this platform for the future. [00:28:16] Jay McBain: As we lay that on top of ai, the first couple of years of AI has really been consumer driven. The 95% failure rate that MIT reported last year is now 70%. That’s the failure to get from proof of concept to production. That 70 will be 50 by the summer we’re moving now in business, the maturity rates are going up at the end customer and in 88% of cases, that’s because of the channel. [00:28:43] Jay McBain: They’re working with partners. They’re not vibe coding themselves and working in little skunkwork groups. They’re working with partners to make it happen, and it now becomes the partner’s number one growth opportunity. I can grow at 11 or 12% in cyber every year. Compounded I can grow in 10% in managed services. [00:29:03] Jay McBain: You know, those are great double digit growth ’cause my customers are growing at 2.7% and I can go four x my customer, but I can go 10 x my customer if I have the right services built around ai. And this compounded growth rate and that big number in 2 20 32, 267 is what’s got those top 1000 partners obsessed. [00:29:25] Jay McBain: And your companies are leading with ai. Now you need to connect to those AI services. You need to get partners on this scale of growth. And they will be adding your name inside every cloud. They write on every whiteboard, but 82% of partners around the world, you know, we survey 25,000 of them aren’t ready, and they’re blaming vendors for not being ready, and they’re telling them exactly the workshops and the training that they need to get ready for this cycle. [00:29:53] Jay McBain: 82% of our entire partner, tens of millions of people, aren’t ready to grow at 35% and they need our help. Last thing I’ll say about AI is it’s the first time from client server to cloud, edge to cloud that it’s been segment driven. SMB alone has one, you know, six different segments, one to nine, 10 to 24, 25 to 49, et cetera. [00:30:18] Jay McBain: Mid-market into enterprise. No one that runs a restaurant is calling Jensen to buy a GPU to put next to the stove. No one’s calling Sam or Dario or anyone at Anthropic or OpenAI directly. They’re waiting. If you run a restaurant with all the people running around with tablets, you’ve invested in toast or square or clover or one of the platforms to run your business. [00:30:41] Jay McBain: A hundred different things. And you’re gonna wait for toast to work with a hyperscaler and build out the capabilities genetically. So when they see a spike in Uber Eats orders, they automatically place a food order and automatically change the staffing to deliver on it. That’s what the restaurant’s waiting for, and there’s no one calling and having a big a agent conversation. [00:31:03] Jay McBain: But even if you go into hundreds of people in medium sized business, every one of the vice presidents have their tech stack already built. I talked about the marketing person already, but the HR leader has one, and everybody’s got their seven layer stack. They’re not calling to buy a GPU and they’re not calling to, you know, bring in open AI directly or, or anthropic. [00:31:22] Jay McBain: They’re waiting for the platform they built to integrate together ag agenta capabilities. Everybody’s in wait mode up until enterprise and public, large public sector. So we are looking at this market and at 90% of that AI market is run by those thousand companies, and the rest of the millions of partners are helping in terms of how these businesses are gonna change at that level. [00:31:46] Jay McBain: Here’s where I end. You know, the 28 moments used to be a theory. It used to be a flywheel. How do we buy a car? [00:31:55] Vince Menzione: Well, we Google it, [00:31:57] Jay McBain: 81% of us now, 94% of us use large language models. We find out that there’s 365 brands of car. I’d have to test drive one every day of the year to get through them all. So we start narrowing these things down. [00:32:09] Jay McBain: We configure it. We put our rims on it, we color it. We download the invoice price. We download the backend rebates this month, whether I buy it in May or June, we find out what 5,000 people paid for our exact car within 50 miles of us. And then we don’t wanna go to the dealer because we know more than the salesperson, the manager ever will. [00:32:26] Jay McBain: We know what we’re gonna pay within, you know, dollars or cents. Just carvana the car. Hand me the keys. Let’s just forget the whole eight hour back and forth. I’ll get you a deal thing. I’m smarter than you in technology. Our customers are smarter than us, smarter than salespeople. That’s why 75% of millennials don’t wanna talk to a salesperson. [00:32:48] Jay McBain: They want to end digitally, and by the way, they’re not gonna send a fax after 28 digital moments. They’re gonna end on a digital marketplace. This is all demographics. It’s not hard to see where it’s going, but we’re getting into names, faces, places again. What if every dollar of your tam, the board, the CEO, runs around with their big multi-billion dollar number, they’re chasing? [00:33:09] Jay McBain: What if every single deal looks the exact same? This is a deal with AstraZeneca, A real deal, real customer spending millions of dollars. We know it starts in October, it ends in April. It’s a six month cycle. We see what they read, the MQ ls at the beginning. We see the sales demo moments. We see ISV, but we’ve never had the light blue boxes. [00:33:30] Jay McBain: What if we as a team could overlay the 6.3 partners in this deal? And when you find out a couple things. Here’s where I end. In December, five deals were one, three of them by NTT. The person at NTT probably coaches AstraZeneca’s, you know, kids’ soccer team. They probably have a cottage together at the lake. [00:33:50] Jay McBain: For the last 20 years, if the person at NTT worked at Deloitte, Deloitte would’ve run this deal. But Software One and Yash are both there, so we understand that when they were drawing clouds up on the wall in the boardroom in December, this deal was won and lost there. It was not won and lost at the point of sale. [00:34:09] Jay McBain: So what if you knew more about this and could see every dollar in your tam? You had an early warning system that this was happening. Two things jump out at this now that we’re in Bellevue. AWS was touched twice in this deal, directly in the marketing cycle and the sales cycle. AWS lost this deal. Here’s an example of Microsoft winning a deal with Microsoft never being touched. [00:34:34] Jay McBain: For some reason, NTT who won, who won AWS’s partner of the year a couple years ago led with Microsoft, so did Software one, Microsoft’s biggest reseller in Europe, and as did Yash, they all led with Microsoft and without Microsoft, knowing Microsoft took a multimillion dollar deal away from their competitors by winning in December. [00:34:53] Jay McBain: That’s one. Second. These partners didn’t just show up other than soccer and cottages. They didn’t show up in December. It went closed one in their CRM system. Back in the summer, August, September, we already knew AstraZeneca was in market, spending millions of dollars. We didn’t need them to read an ebook or go to an event to find that out. [00:35:17] Jay McBain: We knew it because it was closed one. They’re spending hundreds of thousands of dollars times five in December to know what to do at the end. This is an early warning system that’s better than any MQL, better than any SQL. And if you could give your company these level of view into their pipeline with an early warning system that I can work with those partners for months before they ever show up at the customer’s boardroom. [00:35:44] Jay McBain: This is it. Talk about 47% winners. This takes you from not only surviving the AI era to being a top five platform winner. Thank you very much. [00:36:01] Vince Menzione: Until next time, we’ll see you in person. Hopefully at our next event.

Episode 430 of The VentureFizz Podcast features Phil Beauregard, Managing Partner of Impellent Ventures. I first met Phil back when Boston was going through another massive resurgence of growth following the financial crisis of 2008. It was a special time when local founders and investors banded together to help build and scale the Boston tech ecosystem. It was a movement that is reminiscent of what we are seeing today with the Mass AI Coalition. There was a major buzz in the air back then, and it worked, resulting in the launch of multiple successful companies, including two of Phil's own startups which were both acquired. There is a phrase that Phil commonly uses, which is “why join the Navy when you can be a pirate” and I think it speaks volumes to his mentality and how they deploy capital at Impellent Ventures. They don't just simply follow the herd, especially when it comes to finding elite entrepreneurs. They are entirely location-agnostic and welcome working with exceptional founders who are tackling massive, real-world problems in emerging ecosystems... not just out in Silicon Valley. Impellent Ventures is focused on making seed and pre-seed investments. The firm is led by Phil, David Brown (who previously appeared on Episode 190), and Tariq Trotter, aka Black Thought of The Roots, who serves as a General Partner at the firm. In this episode of our podcast, we cover: * A conversation around building startups outside of San Francisco, and why we are living through the "consumerization of the enterprise" era. * The correlation between smaller fund sizes and investor returns. * Phil's background growing up in New Bedford and studying business at The Wharton School at UPenn, plus how he first caught the entrepreneurial bug and met his co-founder, Matt Grace. * The inside story behind his two exits: Objective Logistics to Carbon Black and Rekindle to HubSpot. * His transition from operator to investor at Impellent Ventures, plus all the details on their unique investment criteria, portfolio company examples, and how Tariq Trotter joined the firm. * His role as an early advisor to multiple successful tech companies, including the critical advice that Toast luckily chose not to take. * How Phil is leveraging AI to build his own Relationship Intelligence System, helping him scale his ability to "pay it forward" to the ecosystem. * Plus, so much more!

¿Y si las lágrimas que hoy derramas son las semillas de la cosecha que mañana celebrarás?

¿Y si el cansancio que sientes no fuera por todo lo que haces… sino por todo lo que intentas controlar? “Si el Señor no construye la casa, el trabajo de los constructores es una pérdida de tiempo… porque Dios da descanso a sus amados.” — Salmos 127:1-2 (NTV) Vivimos en una cultura que aplaude el agotamiento, pero Dios no diseñó a sus hijos para vivir exhaustos. Hay temporadas en las que trabajamos tanto, nos preocupamos tanto y cargamos tanto, que olvidamos que algunas cosas solo Dios puede sostener. A veces Dios tiene que detenernos para ayudarnos. No porque quiera castigarnos, sino porque nos ama demasiado para permitir que sigamos corriendo hacia el agotamiento. Hoy recuerda esto: el descanso no es falta de fe. El descanso es una demostración de fe. Descansas porque sabes que Dios sigue obrando aun cuando tú te detienes. Lo que Dios construye permanece. Lo que Dios protege está seguro. Lo que Dios sostiene no depende de tus fuerzas.

Hoy escucharemos al @padreluisrodrigo compartir su reflexión sobre el evangelio del día según San Juan 6, 51-58  Podcast producido por New Fire (@benewfire). Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A veces le pedimos a Dios dirección para el futuro mientras ignoramos el mapa que ya puso en nuestras manos. Antes de morir, David no le dejó a Salomón una estrategia de guerra ni secretos de liderazgo. Le dejó algo mucho más valioso: una convicción. “Obedece a Dios, camina por las sendas que Él te muestre, guíate por el mapa de la vida y no pierdas de vista las señales.” (1 Reyes 2:3-4, El Mensaje) La fidelidad a Dios no es una limitación. Es la ruta más segura hacia el propósito. Muchas veces queremos las promesas de Dios sin caminar por los caminos de Dios. Pero las promesas nunca llegan por atajos. Siempre viajan por la carretera de la obediencia. Quizá hoy no necesitas una nueva palabra. Quizá necesitas volver a consultar el mapa. Dios ya conoce el destino. Dios ya trazó la ruta. Dios ya dejó señales en Su Palabra. La pregunta no es si Dios tiene dirección para ti. La pregunta es si estás dispuesto a seguirla.

Predicador: P. Sebastián Rodriguez LC. En este retiro de mes meditaremos sobre el El Espíritu Santo en tu vida de como caminar para estar atentos a su escucha y a verdaderamente preguntarnos ¿Conozco al Espíritu Santo? ¿Quién es el Espíritu Santo en mi vida? ¡No te lo pierdas! Recuerda compartirlo a quien creas que le pueda ser de ayuda. ¡Dios te bendiga! Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hoy escucharemos al @padreabascal compartir su reflexión sobre el evangelio del día según San Marcos 12, 38-44  Podcast producido por New Fire (@benewfire). Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hay cargas que nunca fueron diseñadas para que las llevaras solo. A veces intentamos sostener un matrimonio, una deuda, un diagnóstico, una espera o una preocupación con nuestras propias fuerzas, hasta que el peso termina doblándonos el alma. Pero hoy Dios te recuerda:

Unete al grupo de inversión: https://www.youtube.com/channel/UCy5-O9CmBVndvL6Kz_BP3-w/join   Escucha mi Audiolibro:  De Novato a Inversionista - El ABC de la Bolsa de Valores https://bit.ly/NovatoInversionista Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hoy escucharemos al @padrejesuslc compartir su reflexión sobre el evangelio del día según San Marcos 12, 35-37 Podcast producido por New Fire (@benewfire).     Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, Joe and Robert dig into the media reckoning hitting some of the biggest names in digital publishing. Vice, BuzzFeed, Vox, and others once represented the future of media, with massive valuations, venture money, and platform-driven scale. Now, many of those same companies have been sold, split apart, or pushed into bankruptcy. The boys ask the uncomfortable question: how did companies worth billions become cautionary tales? On the flip side, 1440 just received a $101 million valuation with only 27 employees and a focused newsletter-first model. The company generates about $1 million per employee and has built a direct relationship with nearly 5 million subscribers. Joe and Robert discuss why this is the same lesson they have been talking about for years: don't build your content house on rented land. Owned audience, discipline, and direct trust still win. Then the conversation turns to the growing demand for live experiences and even print products. Investors are rewarding live entertainment, movie theaters, concerts, and premium in-person experiences, while print continues to show surprising signs of life in certain corners of media. Is this a true long-term opportunity, or just a small bubble created by digital exhaustion? Winners and Losers Joe's winner is the baklava guy outside Knicks games, a perfect example of small, weird, consistent marketing becoming part of the fan experience. Robert's winner and loser is Ferrari's new design. In rants and raves, Joe talks about Nate B. Jones changing his AI newsletter frequency, moving away from the daily news grind and toward a more useful weekly cadence. Robert closes with commentary on the death of per-seat pricing and what it means for the coming SaaS apocalypse. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Nir Leibovich, Product Executive at QuickBooks Workforce, joined us on The Modern People Leader to discuss why HR and finance teams struggle when data lives in silos and how unified systems create better business decisions. Downloadable PDF with top takeaways: https://modernpeopleleader.kit.com/episode306----  Sponsor Links:

Hoy escucharemos al @padreevanibaldo compartir su reflexión sobre el evangelio del día según San Marcos 12, 28-34 Podcast producido por New Fire (@benewfire). Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In today's conversation, Brett sits down with CMO of Figma, Sheila Joglekar Vashee. Previously the second marketing hire at Dropbox, where she helped scale the company past $1 billion in revenue, she now leads marketing at Figma fresh off its IPO. In an industry that has spent a decade trying to turn marketing into something closer to hedge fund trading, Sheila argues the art was always the point — we just stopped talking about it. She unpacks how to run marketing as a portfolio of moonshots, why giving teams different goals breeds dysfunction, how to scale taste across an organization, and why old playbooks are obsolete, even as the fundamentals hold. In today's episode, we discuss: How to run marketing like a portfolio of moonshots The value of disruptive energy for senior marketers Why "Ubiquity is the opposite of cool" How to actually scale taste across an organization What great marketing looks like in the AI era Referenced: Apple: https://www.apple.com/ Dennis Woodside: https://www.linkedin.com/in/dennis-woodside-341302/ Dropbox: https://www.dropbox.com/ Dylan Field: https://www.linkedin.com/in/dylanfield/ Figma: https://www.figma.com Francoise Brougher: https://www.linkedin.com/in/francoise-brougher-341a72/ Gap: https://www.gap.com/ Google Chrome: https://www.google.com/chrome/ Harley-Davidson: https://www.harley-davidson.com/ HubSpot: https://www.hubspot.com/ Notion: https://www.notion.com/ Opendoor: https://www.opendoor.com/ Pinterest: https://www.pinterest.com/ Square: https://squareup.com/ The Web Is What You Make of It (Dear Sophie): https://www.youtube.com/watch?v=pzOBOuyr-EU Urban Outfitters: https://www.urbanoutfitters.com/ Yamini Rangan: https://www.linkedin.com/in/yaminirangan/ Where to find Sheila: LinkedIn: https://www.linkedin.com/in/sheilavashee/ X: https://x.com/sheilavashee Where to find Brett: LinkedIn: https://www.linkedin.com/in/brett-berson-9986644/ X: https://x.com/brettberson Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast Timestamps: 00:00 Introduction 00:07 What excellent marketing actually is in 2026 01:36 Why giving teams different goals creates dysfunction 02:36 The most important decision Sheila made as CMO last year 04:26 The real difference between an SVP and a CMO 06:05 Marketing is one engine - not separate pieces 07:15 The tension between brand and growth 09:25 The decisions a CMO should never be making 09:55 Running marketing like a portfolio of moonshots 12:46 "Ubiquity is the opposite of cool" 15:11 Why a few companies get a flywheel of momentum 16:44 The Silicon Valley clock and irrational perception cycles 19:25 How to actually scale taste across an org 21:09 What changes for a CMO in a post-LLM world 23:15 Why the artistic side of marketing never really left 26:05 Whether taste can ever be encoded in software 27:15 Telling an optimistic, yet realistic story about AI 30:50 You need to make people care 32:11 What surprised Sheila about being a public-company CMO 33:46 Why Figma won enterprise where Dropbox couldn't 35:25 Sheila's favorite campaign ever 37:10 Why announcement videos full of humans, lack humanity 38:55 Playbooks are obselete, but the fundamentals are not 40:25 Why marketing in 2026 demands disruptive energy 41:54 How Sheila architects her week 48:55 Where corporate politics actually come from 53:55 "Sheila, are you going to change the world in this job?" 58:09 What's unique about the CMO and CEO relationship

“Esta vez es diferente?” es la pregunta que nos tenemos que hacer antes de empezar a invertir como desesperados. Y la respuesta, creo que te va a sorprender! Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hoy escucharemos al Padre @pablosolislc compartir su reflexión sobre el evangelio del día según San Marcos 12, 18-27  Podcast producido por New Fire (@benewfire). Descubre si tu marca aparece (o no) cuando la IA recomienda soluciones. Únete al reto gratuito de 3 días de HubSpot — regístrate aquí: https://hubs.la/Q04fn0pB0 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.