Podcasts about HubSpot

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American marketing software company

  • 1,577PODCASTS
  • 4,602EPISODES
  • 31mAVG DURATION
  • 2DAILY NEW EPISODES
  • Dec 8, 2021LATEST
HubSpot

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Best podcasts about HubSpot

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Latest podcast episodes about HubSpot

Unthinkable with Jay Acunzo
Maker Monsters 3

Unthinkable with Jay Acunzo

Play Episode Listen Later Dec 8, 2021 44:11


No matter how new or experienced we are at the craft, inevitably, we face maker monsters -- these internal barriers that hold us down and prevent us from doing our best work. These aren't external factors like budget, time, team, or tools. Instead, they sound like imposter syndrome or fear of rejection or procrastination.Today, we explore the fear of being unoriginal. In the working world, that might sound like "differentiation." Regardless of how it shows up, all we can do is learn to confront it.SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.VOICES IN THIS EPISODE:Qudsiya Naqui (lawyer, activist, board member, and podcast host of Down to the Struts) - https://twitter.com/QudsiyaNaqui  // https://www.downtothestruts.com/aboutJoe Pulizzi (founder/CEO of The Tilt, founder of the Content Marketing Institute, author of 7 books, and host of 2 podcasts) - https://twitter.com/JoePulizzi // https://www.joepulizzi.com // https://www.thetilt.comMarie Poulin (founder of Notion Mastery and Okie Dokie) - https://twitter.com/mariepoulin // https://mariepoulin.com // https://notionmastery.com/SPONSOR: THE JUICEDiscover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.Learn more at https://thejuicehq.comCONNECT WITH US ELSEWHERE:- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow- Instagram: https://instagram.com/jacunzo- LinkedIn: https://linkedin.com/in/jayacunzo- Email: jay@unthinkablemedia.comPRODUCTION:- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com- Producer and researcher: Ilana Nevins - https://www.ilananevins.comABOUT THE SHOW:Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We're traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we're meeting inspiring people to learn what we can do to resonate more deeply with the work we create.Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”Thanks for listening and supporting Unthinkable!

Inspired Money
5 Laws of Stratospheric Success with Author Bob Burg

Inspired Money

Play Episode Listen Later Dec 7, 2021 48:27


Best-selling author of The Go-Giver, Bob Burg talks about the power of giving, sales, and money. Guest Biography For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their referral business. Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. In this episode, you'll learn: Ways to sell on value, not price The power of story, whether it's on a sales call or in the Go-Giver book: A Little Story About a Powerful Business Idea The Go-Giver “5 Laws of Stratospheric Success” Show notes: http://www.inspiredmoney.fm/217 Find more from our guest: www.burg.com www.GoGiverSuccessAlliance.com www.thegogiver.com Twitter YouTube LinkedIn Instagram Facebook Mentioned in this episode: Tom Hopkins Zig Ziglar John David Mann Stephen Covey Scott Adams Earl Nightingale Books: The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea The Go-Giver Leader: A Little Story About What Matters Most in Business (Go-Giver, Book 2) The Go-Giver Influencer: A Little Story About a Most Persuasive Idea (Go-Giver, Book 3) Go-Givers Sell More Endless Referrals, Third Edition The Art of Persuasion: Winning Without Intimidation Adversaries into Allies: Win People Over Without Manipulation or Coercion How to Master the Art of Selling by Tom Hopkins Born to Win: Find Your Success Code by Zig Ziglar Thanks for Listening and Watching! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts, Podchaser.com, or wherever you listen. Your ratings and reviews really help, and I read each one. Subscribe on Apple Podcasts and YouTube.

Entrepreneurs on Fire
The TEDx Effect: How to Grow Your Movement on the World's Biggest Stage with Taylor Conroy

Entrepreneurs on Fire

Play Episode Listen Later Dec 7, 2021 27:24


Taylor Conroy has traveled to 40 countries, built 300 schools and 150 homes in developing countries, and has helped 200+ people land TEDx talks to share their message with the world. Top 3 Value Bombs: 1. TedX talks can be a lot of things. The most transformative are the ones that people give when they feel that they weren't fully ready. We as humans are never fully ready. 2. Always lean to who you authentically are. 3. The old school art of standing on stage in front of a bunch of people and being a good orator is still the most powerful way to share a message. Learn how to land TedX talks in this free training just for Fire Nation - FREE Training Presented By Taylor Conroy Sponsors: HubSpot: Learn more about how a HubSpot CRM platform can help build, maintain, and grow your customer relationships at HubSpot.com! ZipRecruiter: It can be tough to hire top talent. But when you post a job on ZipRecruiter, you get qualified candidates sent to YOU. Visit ZipRecruiter.com/fire now to try ZipRecruiter for free!

Entrepreneurs on Fire
3 Ways to Grow Your Business with a Subscription Box with Julie Ball

Entrepreneurs on Fire

Play Episode Listen Later Dec 6, 2021 18:27


Julie Ball is a wife, Mom and a corporate girl turned entrepreneur. She is a Subscription Box Coach and Founder of Sparkle Hustle Grow. She is a personal development junkie, an outdoor enthusiast,music lover and really good at claw machines. She'd rather be traveling. Top 3 Value Bombs: 1. Hustle doesn't have to be a bad word. 2. Subscription box moves products, serves your customers, and get your cash flow moving in again. 3. There's room for more. Choose your own adventure book. Start a Subscription Box Business or Subscribe to an Entrepreneur Box - SparkleHustleGrow Sponsors: HubSpot: Learn more about how a HubSpot CRM platform can help build, maintain, and grow your customer relationships at HubSpot.com! ZipRecruiter: It can be tough to hire top talent. But when you post a job on ZipRecruiter, you get qualified candidates sent to YOU. Visit ZipRecruiter.com/fire now to try ZipRecruiter for free! Public: Start investing with as little as $1 and get a free slice of stock up to $50! Visit Public.com/eofpod to download the app and sign up using code EOFPOD! Valid for U.S. residents 18+. Subject to account approval. See Public.com/disclosures. Not investment advice.

CPA Trendlines Podcasts
Episode 44: How Covid Impacts Global Recruiting, with Dan Tyer, Author of Inbound Organization

CPA Trendlines Podcasts

Play Episode Listen Later Dec 3, 2021 22:08


In this interview, Richard Rothstein (Founder of Rothstein Consulting) speaks with Dan Tyer (Author of Inbound Organization, Hubspot) about what recruiting looks like for accounting firms in 2021, and how Covid has affected things.This is a little different episode in that we are talking to a marketing professional about organizational trends and how that is affecting hiring in the accounting world.Dan tells us about how Inbound Recruiting began at Hubspot and how important it has become. He spends some time talking about how undervalued your digital footprint is and how being customer-centric is super important to your recruiting. He also mentions a blog post on Inbound Recruiting that can be found on rothsteinconsulting.com

Entrepreneurs on Fire
Isolation is the Enemy of Excellence with Aaron Walker

Entrepreneurs on Fire

Play Episode Listen Later Dec 3, 2021 28:04


Aaron Walker has founded more than a dozen companies over thepast 41 years. He spent a decademeeting weekly with Dave Ramsey, Dan Miller, Ken Abraham, andfive other amazing entrepreneurs. He is the Founder of Iron SharpensIron Mastermind, the Author of View From The Top, and the Creator of The Mastermind Playbook – anincredible resource for starting, running and scaling masterminds. Top 3 Value Bombs: 1. You got to build relationship before you need it. 2. In a mastermind group, other people's perspective are the number one asset. 3. Invest on the right people who have integrity  and great character to be a member of his organization. Visit Aaron's website and stay connect with him - View From the Top Sponsors: Notion: Find out how Notion may be the missing piece your team needs to grow, get more done, and delight everyone who uses it in the process! Get started for free today at Notion.So! HubSpot: Learn more about how a HubSpot CRM platform can help build, maintain, and grow your customer relationships at HubSpot.com! ZipRecruiter: It can be tough to hire top talent. But when you post a job on ZipRecruiter, you get qualified candidates sent to YOU. Visit ZipRecruiter.com/fire now to try ZipRecruiter for free!

PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
Special Episode 300: From Apple to Disney and Why We Still Hate Facebook

PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

Play Episode Listen Later Dec 3, 2021 81:44


Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops. Welcome to a very special 300th episode of This Old Marketing. Big shout out to the sponsor of this episode, Parse.ly, who stepped up and supported this show when no one else would. How does this show work? Joe and Robert are going to take your questions - and we've assembled 10 of the finest and best questions -  yeah, pretty much the ones we felt like answering.  Some of them came through audio...and some of them came through our hashtag on Twitter...but all of them we assume came with love and affection.  For those ten people who submitted questions: we'll be reaching out after the show to find out how to get you your prizes. As we mentioned, we're giving away a copy of Killing Marketing (either in print or in Kindle version) AND $50 in $TILT Coin. We've separated the questions into two basic categories: industry trends and questions about us and the show. INDUSTRY QUESTIONS SEGMENT QUESTION #1 Our first question comes in two parts... The first part is via the Twitter Hashtag and it's from Dennis Shiao. On this show for the last 300 episodes, you've advised us forever to not build our content house on rented land.  With Web 3.0 now facing us - is it possible that the entire concept of rented land goes away? The second part comes from email - and is from José Delameilleure. I am a free lance content writer from Belgium. I work in the niche of B2B IT, and usually in even deeper niches like Identity and Access Management, IoT, Artificial Intelligence,... In these niches, we are usually forced to use 'rented land' like LinkedIn to get our messages out. What can we do to claim our own piece of land and attract visitors to it?  QUESTION #2 Our next question also comes via the Twitter Hashtag and is from Jared Opfer. What business had the biggest miss in the last 12 months?  Who has the biggest opportunity in the next 12 months? QUESTION #3 Our next question is from our friend Bernie Borges through the Contact Form on our Website. I'm looking for examples of blockchain solutions for B2B and I don't see them. All the talk about brands planning their NFTs are B2C brands like Disney and Starbucks. What can B2B brands like HubSpot, Oracle and CMI do on the blockchain? Should they mint social tokens? Etc. What's your take? QUESTION 4 The next question comes from Eddie Naranjo via the contact form on the site. The question is given the current transition from Web 2 to Web 3 - which business model and tilt would you use to bootstrap a new business for a person who loves Wordpress design, content marketing, affiliate marketing and is really curious about crypto, NFTs and a way to tokenize products or services. QUESTION 5 Our next question is the last in our industry space from Yen Yee  who asked this question via the hashtag on Twitter. What is the current content marketing technology stack at CMI Content, The Content Advisory and The Tilt? ------------ This week's sponsor: Parse.ly Is your content team still split between creative types and numbers people?   How many people on your team actually use Google Analytics every day?   Parse.ly is a content analytics platform built to make it easy for your writers, creators, and marketers to become data driven.   Make it easy for your team to understand what content drives conversions. Make it easy for them to see what's working—and do more of that. Make it easy to prove the impact content has on your business, every day.   In one study, a forty person content team only had eight people using Google Analytics frequently. In other words, they weren't data driven.   Then they switched to Parse.ly. Now, 33 out of 40 people are using Parse.ly to drive results for their business. It's just that much easier. They're no longer split between creative types and numbers people—they're both.   If you're ready to start understanding the true value of your content and get out in front of your competition. Get a free content analysis from a Parse.ly product specialist by visiting: parse.ly/joe. ------------ QUESTION 6 Our question number six comes from Annie Schiffmann and it's our first audio question. How has the show evolved over 300 episodes.  If I looked at episode 99, 199 and 299 how would you say the show has evolved? QUESTION 7 The Next question is from Esben Johansen and comes via the Twitter Hashtag. If you could add one thing to your fantastic book Killing Marketing what would it be? QUESTION 8 The next question is from John Morgan and comes via the Email Contact Form. Of all the trends that you've covered over the last 8 years, which has been the most surprising, and what has lasted that you didn't think would last? QUESTION 9 Is another audio question - and it comes from our friend Ian Truscott. What is your favorite cocktail? QUESTION 10 Our last question comes from Rebecca and is through the Email Contact Us Form. As you look out to the future of Content Marketing and Content Creators - what do you guys think you'll be talking about on your 400th episode? Thanks to all our wonderful listeners for making this possible. We love you. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Software Defined Talk
Episode 332: Capabilities vs. Complexity

Software Defined Talk

Play Episode Listen Later Dec 3, 2021 55:30


This week we recap the news from AWS re:Invent and Knative joins the CNCF. Plus, some discussion on trademarks… Rundown AWS re:Invent Recap Top Announcements of AWS re:Invent 2021 | Amazon Web Services (https://aws.amazon.com/blogs/aws/top-announcements-of-aws-reinvent-2021/) AWS Free Tier Data Transfer Expansion – 100 GB From Regions and 1 TB From Amazon CloudFront Per Month (https://aws.amazon.com/blogs/aws/aws-free-tier-data-transfer-expansion-100-gb-from-regions-and-1-tb-from-amazon-cloudfront-per-month/) Where new AWS CEO Adam Selipsky plans to take cloud computing next (https://siliconangle.com/2021/11/28/new-aws-ceo-adam-selipsky-plans-take-cloud-computing-next/) Announcing Pull Through Cache Repositories for Amazon Elastic Container Registry | Amazon Web Services (https://aws.amazon.com/blogs/aws/announcing-pull-through-cache-repositories-for-amazon-elastic-container-registry/) AWS launches its Graviton 3 processor (https://techcrunch.com/2021/11/30/aws-launches-its-graviton-3-processor/) Amazon launches preview of new AWS Private 5G managed service (https://techcrunch.com/2021/11/30/amazon-announces-the-preview-of-aws-private-5g/) re:Invent Keynote Rebuttal (https://www.youtube.com/watch?v=9uuLGsK89-Y) Goldman's Cloud Will Pitch Trades (https://www.bloomberg.com/opinion/articles/2021-12-01/goldman-s-cloud-will-pitch-trades) Knative Knative applies to become a CNCF incubating project (https://opensource.googleblog.com/2021/11/Knative-applies-to-become-CNCF-incubating-project.html) Serverless offerings like AWS Lambda haven't hit the big time, but Kubernetes can help (https://www.techrepublic.com/article/serverless-offerings-like-aws-lambda-havent-hit-the-big-time-but-kubernetes-can-help/) Relevant to your interests Why Sabre is betting against multi-cloud – TechCrunch (https://techcrunch.com/2021/11/19/why-sabre-is-betting-against-multi-cloud/?guccounter=1) Kubernetes: what are the key benefits for companies? (https://blog.sparkfabrik.com/en/kubernetes-key-benefits-for-companies) Cloud security startup Lacework valued at $8.3 bln after mammoth funding round (https://www.reuters.com/technology/cloud-security-startup-lacework-valued-83-bln-after-mammoth-funding-round-2021-11-18/?ck_subscriber_id=512840665) Buyer Beware: Not All Names Are Created Equal (https://www.icann.org/en/blogs/details/buyer-beware-not-all-names-are-created-equal-24-11-2021-en) Shopify's BFCM Live Map (http://datastories.shopify.com/) Inside Amazon's struggle to break into the lucrative market for SaaS business applications, including an internal pitch to buy $38 billion HubSpot (https://www.businessinsider.com/amazon-aws-struggles-in-saas-business-applications-cloud-market-hubspot-2021-11?nr_email_referer=1&utm_source=Sailthru&utm_medium=email&utm_content=10_things_tech&utm_campaign=Post%20Blast%20sai:%2010%20things%20in%20tech%20you%20need%20to%20know%20today&utm_term=10%20THINGS%20IN%20TECH%20YOU%20NEED%20TO%20KNOW%20-%20ENGAGED%2C%20ACTIVE%2C%20PASSIVE%2C%20DISENGAGED) WSJ News Exclusive | AT&T, Verizon Propose 5G Limits to Break Air-Safety Standoff (https://www.wsj.com/articles/at-t-verizon-propose-5g-limits-to-break-air-safety-standoff-11637778722) cryptoji | encrypted emoji (https://cryptoji.com/) CITC - About | Greylock (https://greylock.com/castles/) Professions are most Vulnerable to Automation (https://twitter.com/mitsmr/status/1465123356395683840) The Essential Components of Digital Transformation (https://hbr.org/2021/11/the-essential-components-of-digital-transformation) Quest Software Acquired: Private Equity Buys IT Management, Security Software Company (Again) (https://www.channele2e.com/investors/private-equity/quest-software-acquired-again/) Upbound nabs $60M to grow its open source Crossplane multi-cloud management project – TechCrunch (https://techcrunch.com/2021/11/29/upbound-grabs-60m-series-b-to-grow-open-source-crossplane-cloud-management-project) Bill Gates Predicts the Future in a Rediscovered Microsoft Video from 1994 (https://thenewstack.io/bill-gates-predicts-the-future-in-a-rediscovered-microsoft-video-from-1994/) Oxide / Hubris and Humility (https://oxide.computer/blog/hubris-and-humility) Britain's Blue Prism agrees to $1.65 bln takeover by SS&C, snubs Vista (https://www.reuters.com/business/britains-blue-prism-agrees-165-bln-takeover-by-ssc-2021-12-01/) Elon Musk tells SpaceX employees that Starship engine crisis is creating a 'risk of bankruptcy' (https://www.cnbc.com/2021/11/30/elon-musk-to-spacex-starships-raptor-engine-crisis-risks-bankruptcy.html) Twitter CEO Jack Dorsey is expected to step down, sources say (https://www.cnbc.com/2021/11/29/twitter-ceo-jack-dorsey-is-expected-to-step-down-sources-say.html?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosprorata&stream=top) Who Is Parag Agrawal, Twitter's New C.E.O.? (https://www-nytimes-com.cdn.ampproject.org/c/s/www.nytimes.com/2021/11/29/technology/parag-agrawal-twitter.amp.html) Jack Dorsey's Square changes corporate name to Block (https://www.cnbc.com/2021/12/01/square-changes-corporate-name-to-block-.html) Nonsense Cloth watch (https://marginalrevolution.com/marginalrevolution/2021/11/model-this-apple-pricing-decision.html?utm_source=rss&utm_medium=rss&utm_campaign=model-this-apple-pricing-decision) Canada taps into strategic reserves to deal with massive shortage ... of maple syrup (https://www.npr.org/2021/11/25/1059236116/canada-taps-into-strategic-reserves-to-deal-with-massive-shortage-of-maple-syrup) Want a meal on the fly? A drone can bring you chicken wings in one Triangle neighborhood (https://amp.newsobserver.com/news/local/article255262531.html) Chatter Telephone| Fisher Price (https://www.fisher-price.com/en-us/product/chatter-telephone-hgj69) Sponsors strongDM — Manage and audit remote access to infrastructure. Start your free 14-day trial today at strongdm.com/SDT (http://strongdm.com/SDT) CBT Nuggets — Training available for IT Pros anytime, anywhere. Start your 7-day Free Trial today at cbtnuggets.com/sdt (https://cbtnuggets.com/sdt) Conferences THAT Conference comes to Texas January 17-20, 2022 (https://that.us/events/tx/2022/) Software Defined Talk Live Recording - THAT (https://that.us/activities/onqzzIqfp9NOeyLm67SY) DevOpsDays Chicago 2022: Call for Speakers/Papers (https://sessionize.com/devopsdays-chicago-2022/) CFP closes on Jan 31, 2022, Event Date: May 10 & 11th, 2022 DevOps Days Birmingham AL, 2022 Call for Speakers (https://www.papercall.io/devopsdays-2022-birmingham-al) CFP closes on Jan 31, 2022, Event Dates: April 18 & 19th, 2022 SDT news & hype Join us in Slack (http://www.softwaredefinedtalk.com/slack). Get a SDT Sticker! Send your postal address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) and we will send you free laptop stickers! Follow us on Twitch (https://www.twitch.tv/sdtpodcast), Twitter (https://twitter.com/softwaredeftalk), Instagram (https://www.instagram.com/softwaredefinedtalk/), LinkedIn (https://www.linkedin.com/company/software-defined-talk/) and YouTube (https://www.youtube.com/channel/UCi3OJPV6h9tp-hbsGBLGsDQ/featured). Use the code SDT to get $20 off Coté's book, (https://leanpub.com/digitalwtf/c/sdt) Digital WTF (https://leanpub.com/digitalwtf/c/sdt), so $5 total. Become a sponsor of Software Defined Talk (https://www.softwaredefinedtalk.com/ads)! Recommendations Brandon: Plain English: The Omicron Variant: So, How Bad Is It? (https://www.theringer.com/2021/11/30/22809285/the-omicron-variant-so-how-bad-is-it) Matt: Cautionary Tales: Wrong Tools Cost Lives (https://timharford.com/2021/05/cautionary-tales-wrong-tools-cost-lives/) Knative in Action author Jacques Chester on Cloud Native AF (https://www.cloudnativeaf.com/3) Coté: War Horse (https://www.amazon.com/Horse-Scholastic-Gold-Michael-Morpurgo/dp/0439796644) Photo Credits Web Banner (https://unsplash.com/photos/LfqmND-hym8) CoverArt (https://unsplash.com/photos/uf2nnANWa8Q)

Entrepreneurs on Fire
Future of NFTs with Avery Akkineni

Entrepreneurs on Fire

Play Episode Listen Later Dec 2, 2021 27:44


Avery Akkineni serves as the President of VaynerNFT. She leads the company's mission to build long-term strategic NFT projects for the world's leading intellectual property owners serving brands, celebrities, athletes, and associations looking to incentivize and reward brand advocacy and customer loyalty. Avery is helping to unlock the potential of one of the greatest technology shifts of our time. Top 3 Value Bombs: 1. It's still early. It's not too late to get in the community of NFTs to shape the direction they are going. These are all new, and it's lovely to have people build it together. 2. You can build a program that invites people in, rewards early adopters, have some special access experience built in the higher tier program. Make some of your loyal listeners and fans be part of that crew. 3. NFTs are a low cost way for people to get involved for things and events that will really be valuable in the future. Connect with Avery on LinkedIn - Avery's LinkedIn Sponsors: CrowdHealth: CrowdHealth is a community of health-conscious members. And for a limited time, get your first month free! Visit JoinCrowdHealth.com/fit and enter code FIRE at sign up. Notion: Find out how Notion may be the missing piece your team needs to grow, get more done, and delight everyone who uses it in the process! Get started for free today at Notion.So! HubSpot: Learn more about how a HubSpot CRM platform can help build, maintain, and grow your customer relationships at HubSpot.com!

Alexa Entrepreneurs On Fire
Future of NFTs with Avery Akkineni

Alexa Entrepreneurs On Fire

Play Episode Listen Later Dec 2, 2021 27:44


Avery Akkineni serves as the President of VaynerNFT. She leads the company's mission to build long-term strategic NFT projects for the world's leading intellectual property owners serving brands, celebrities, athletes, and associations looking to incentivize and reward brand advocacy and customer loyalty. Avery is helping to unlock the potential of one of the greatest technology shifts of our time. Top 3 Value Bombs: 1. It's still early. It's not too late to get in the community of NFTs to shape the direction they are going. These are all new, and it's lovely to have people build it together. 2. You can build a program that invites people in, rewards early adopters, have some special access experience built in the higher tier program. Make some of your loyal listeners and fans be part of that crew. 3. NFTs are a low cost way for people to get involved for things and events that will really be valuable in the future. Connect with Avery on LinkedIn - Avery's LinkedIn Sponsors: CrowdHealth: CrowdHealth is a community of health-conscious members. And for a limited time, get your first month free! Visit JoinCrowdHealth.com/fit and enter code FIRE at sign up. Notion: Find out how Notion may be the missing piece your team needs to grow, get more done, and delight everyone who uses it in the process! Get started for free today at Notion.So! HubSpot: Learn more about how a HubSpot CRM platform can help build, maintain, and grow your customer relationships at HubSpot.com!

In Depth
The biggest lessons from building Hubspot, from co-founder harmony to engineering the culture — Dharmesh Shah

In Depth

Play Episode Listen Later Dec 2, 2021 53:46


Today's episode is with Dharmesh Shah, the co-founder and CTO of Hubspot. In today's conversation, we deeply explore some of the marquee moments along the 15-year journey building Hubspot. To start, Dharmesh unpacks the very specific way he and his co-founder Brian Halligan approached evaluating their compatibility as co-founders. He's got tons of advice for other potential founding pairs to increase the likelihood of success and smoother sailing. Next, he points to some of the foundational building blocks that keep him jazzed about his role at Hubspot still to this day, including the way he elicits feedback through “bug reports.” He also explains the reasoning behind his decision to never take on any direct reports and remain an individual contributor as a co-founder. Finally, Dharmesh tells the story about how he came to own culture at Hubspot, even as the self-described least social person at the company. He walks us through how he approached culture as an engineering exercise, which continues today in his assessment of the culture as a product. You can follow Dharmesh on Twitter at @dharmesh.

Entrepreneurs on Fire
Crowdfunding From 500 Physicians Instead of 1 VC with Laurence Girard

Entrepreneurs on Fire

Play Episode Listen Later Dec 1, 2021 23:56


Laurence Girard is the CEO of Fruit Street Health, an online diabetes prevention program he has raised more than $30 million for from 500+ physicians. Top 3 Value Bombs: 1. You don't need a venture capital firm to be a successful entrepreneur. 2. The only thing that ever changed the world was a small group of committed citizens. 3. Shoot for the moon if you miss you will land among the stars. Check out Fruit Street's website - Fruit Street Sponsors: Notion: Find out how Notion may be the missing piece your team needs to grow, get more done, and delight everyone who uses it in the process! Get started for free today at Notion.So! HubSpot: Learn more about how a HubSpot CRM platform can help build, maintain, and grow your customer relationships at HubSpot.com! ZipRecruiter: It can be tough to hire top talent. But when you post a job on ZipRecruiter, you get qualified candidates sent to YOU. Visit ZipRecruiter.com/fire now to try ZipRecruiter for free!

Alexa Entrepreneurs On Fire
Crowdfunding From 500 Physicians Instead of 1 VC with Laurence Girard

Alexa Entrepreneurs On Fire

Play Episode Listen Later Dec 1, 2021 23:56


Laurence Girard is the CEO of Fruit Street Health, an online diabetes prevention program he has raised more than $30 million for from 500+ physicians. Top 3 Value Bombs: 1. You don't need a venture capital firm to be a successful entrepreneur. 2. The only thing that ever changed the world was a small group of committed citizens. 3. Shoot for the moon if you miss you will land among the stars. Check out Fruit Street's website - Fruit Street Sponsors: Notion: Find out how Notion may be the missing piece your team needs to grow, get more done, and delight everyone who uses it in the process! Get started for free today at Notion.So! HubSpot: Learn more about how a HubSpot CRM platform can help build, maintain, and grow your customer relationships at HubSpot.com! ZipRecruiter: It can be tough to hire top talent. But when you post a job on ZipRecruiter, you get qualified candidates sent to YOU. Visit ZipRecruiter.com/fire now to try ZipRecruiter for free!

Unthinkable with Jay Acunzo

What does it look like when an organization, project, or individual's work resonates so deeply that they have passionate fans and loyal followers who declare them a favorite? This week we start in the sometimes bland, boring space of team training software and follow the story of a surprisingly dynamic, brilliant and captivating idea from 360Learning -- an original series called Onboarding Joei. This short docuseries follows Joei Chan, a new employee, as she navigates her first 3 months on the job. The docuseries has become a phenomenon for the brand, earning Joei Chan devout fans and 360Learning followers, viewers, and customers that feel connected to the show and compamy. Highly personal and transparent, the show proves that when a company does something risky, sometimes the reward is more than they'd ever expect. The most important theme through it all? The audience consistently reacting with a very emotional, very rare comment: "I feel seen." SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.VOICES IN THIS EPISODE:Joei Chan: Content Director for 360 Learning and star of Onboarding Joei (available to watch at https://360learning.com/studio/onboarding-joei/) SPONSOR: THE JUICEDiscover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.Learn more at https://thejuicehq.comCONNECT WITH US ELSEWHERE:- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow- Instagram: https://instagram.com/jacunzo- LinkedIn: https://linkedin.com/in/jayacunzo- Email: jay@unthinkablemedia.comPRODUCTION:- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com- Producer and researcher: Ilana Nevins - https://www.ilananevins.comABOUT THE SHOW:Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We're traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we're meeting inspiring people to learn what we can do to resonate more deeply with the work we create.Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”Thanks for listening and supporting Unthinkable!

Selling With Social Sales Podcast
Getting Unreceptive Prospects to Say Yes with Tom Stanfill, #193

Selling With Social Sales Podcast

Play Episode Listen Later Nov 30, 2021 50:09


Prospecting has become one of the most difficult steps in the sales cycle. But, what can modern sellers do to turn the tide and get disinterested prospects to lean in and want to explore new solutions to their problems? That's the question we set out to answer in this episode of the Modern Selling Podcast with my special guest and prospecting guru, Tom Stanfill, as we explore the invaluable sales strategies he outlines in his new book, unReceptive: A Better Way to Sell, Lead, and Influence. Tom Stanfill is the CEO and Co-Founder of ASLAN Training, a global sales enablement company that provides sales training to a wide range of Fortune 500 clients including household names such as HP, Aflac, Johnson & Johnson, Merck, and FedEx. ASLAN has served more than 100,000 sales professionals in over 35 countries.  For eight years in a row, Selling Power magazine, the premier industry publication for sales professionals, has named ASLAN as one of the nation's top sales training companies. Mastering the art of sales conversations in an age when prospects are constantly experiencing information overload is why many tout Tom's book, unReceptive: A Better Way to Sell, Lead, and Influence, as being the must-read in this post-pandemic marketplace. Be sure to listen in to the full conversation as we dive deeper into Tom's sales methodologies that work to help modern sellers book more sales meetings, close more deals, and better engage modern buyers. Whether you're a sales leader, a sales enablement manager, or an individual seller, there are lots of sales gems in this episode. Download it now to start listening. Why Is Traditional Selling Not Working? How we sell to modern buyers has drastically changed over the past two years. From in-person meetings having to quickly pivot to online Zoom calls, getting your prospect to open your sales emails or respond to your cold outreach attempts has become even more difficult. That's why nearly 70% of sales reps acknowledge that prospecting is the most time-consuming part of the sales cycle. With buyers having so many options to choose from and the growing presence of what I call, digital pollution, bombarding B2B prospects with an endless drip of sales messages simply won't work to more book sales meetings. So, to get to the heart of why traditional sales techniques are obsolete, I asked Tom to share some of his insights on the topic. “The research is really eye-opening because a customer's willingness to work with a seller to evaluate their solution has declined 120% in the last three years. When a customer is emotionally closed, the traditional approach to selling and influencing doesn't work – it actually backfires. Because of the explosion of information, people are more isolated and they're less receptive to any type of sales message,” Tom explains. Also, according to Tom, just 8% of sales reps have consistently met their quota over the last 24 months. So, the question then becomes: what should modern sellers be doing to move the sales needle to get the attention of the unreceptive prospect? His detailed answer is quite telling, so be sure to tune for the full conversation to hear his response and the strategy he says works to 2x the number of booked sales meetings. How Do You Win Over Unreceptive Prospects? I wanted to get to the heart of what's working to get the disengaged prospect to at least be open to an initial conversation. At Vengreso, with our Modern Sales Mastery program, we teach sales leaders and reps to lead with personalization and value – not hardcore selling, if they want to authentically engage and build relationships with their prospects and customers. However, what's equally important is to leverage the art of social selling to reach prospects where they are with messages that speak to what they are trying to achieve or what problem they are looking to solve. Tom adds to this methodology, with an insightful piece of sales advice, “There's a natural amount of tension in a sales conversation, just by the nature that you are trying to sell them something. But, when you ‘drop the rope' as I call it and acknowledge that maybe your solution isn't the best fit for them, now you'll start to see them open up because they don't feel like you're selling them anymore.” We take a similar approach in our PVC sales methodology, where we teach sellers that the goal isn't to pitch your product and to convince the prospect to buy. Rather, the real goal of a sales conversation is to listen, gather information about their pain points, and equip the prospect with the key information they need to see that your offering can address their needs. Download and listen to the entire episode to hear how Tom applies his ‘drop the rope' method to a real-world selling scenario. Even this part of the conversation alone can help sales teams get better results. How Should Modern Sellers Approach the Sales Conversation? I wanted to get Tom's point of view on what sales reps really should be saying and doing to book more sales meetings, if prospects are more unreceptive now than ever before. “Here's a simple thing that makes it super easy to get a meeting. If you want to get a meeting, you get somebody's attention, you lead with what's on their whiteboard... It's either something they want or a problem they have in getting what they want that will always get their attention. But here's the hard part, you may not know what's on their whiteboard. So, that's where the real work starts.” Tom's insights were music to my sales ears! With our digital sales methodology, we teach that effective prospecting is all about doing good research. Modern sellers must know what keeps their prospects up at night and what pressing problems are they looking to solve right now. The more tuned in you are to your prospect's needs, the more equipped you'll be to craft sales messages that get replies and have sales conversations that turn into closed deals. Tom also shares his unique “Because You” strategy that works to reposition the sales conversation away from selling and more toward solution providing. According to Tom, implementing this one technique has resulted in sales reps doubling their number of closed deals. Want to get in on the sales action? Be sure to pay close attention around the 35-minute mark to hear how Tom's “Because You” sales strategy works. Click here to download the full episode and join the conversation now. This episode of The Modern Selling Podcast was brought to you by OrgChartHub. The B2B purchasing process can be quite complex. OrgChartHub seamlessly integrates into your existing HubSpot account, giving your sales team the ability to immediately map out the key decision makers, so you can get to a “Yes!” – even faster. It takes just two clicks to get set up – try out OrgChartHub today!

Entrepreneurs on Fire
Protect Your Brand from a PR Crisis with Dr. Jay Feldman

Entrepreneurs on Fire

Play Episode Listen Later Nov 30, 2021 29:01


Dr. Jay Feldman is an Osteopathic medical doctor and founder of Otter Public Relations, a PR agency with more than 30 employees internationally. Jay has more than 300K followers on social media and is the host of top business podcast, Mentors Collective. He is a contributor at Entrepreneur.com and has been featured in Forbes, Business Insider and other top networks! Top 3 Value Bombs: 1. If you want to build something huge, it requires complete dedication. 2. Avoid posting your political points and thoughts because it may lead to a crisis. 3. Consult, get help and be prepared. Connect with Jay on Instagram - Jay's Instagram Sponsors: HubSpot: Connection across every channel is critical for the success of your business. Learn more about how a HubSpot CRM platform can help connect your business at HubSpot.com! CrowdHealth: CrowdHealth is a community of health-conscious members. And for a limited time, get your first month free! Visit JoinCrowdHealth.com/fit and enter code FIRE at sign up. Notion: An all-in-one team collaboration tool that combines everything you need to run your business effectively in one space! Get up to $1,000 off Notion's team plan by going to Notion.com/startups.

Alexa Entrepreneurs On Fire
Protect Your Brand from a PR Crisis with Dr. Jay Feldman

Alexa Entrepreneurs On Fire

Play Episode Listen Later Nov 30, 2021 29:01


Dr. Jay Feldman is an Osteopathic medical doctor and founder of Otter Public Relations, a PR agency with more than 30 employees internationally. Jay has more than 300K followers on social media and is the host of top business podcast, Mentors Collective. He is a contributor at Entrepreneur.com and has been featured in Forbes, Business Insider and other top networks! Top 3 Value Bombs: 1. If you want to build something huge, it requires complete dedication. 2. Avoid posting your political points and thoughts because it may lead to a crisis. 3. Consult, get help and be prepared. Connect with Jay on Instagram - Jay's Instagram Sponsors: HubSpot: Connection across every channel is critical for the success of your business. Learn more about how a HubSpot CRM platform can help connect your business at HubSpot.com! CrowdHealth: CrowdHealth is a community of health-conscious members. And for a limited time, get your first month free! Visit JoinCrowdHealth.com/fit and enter code FIRE at sign up. Notion: An all-in-one team collaboration tool that combines everything you need to run your business effectively in one space! Get up to $1,000 off Notion's team plan by going to Notion.com/startups.

Creative Elements
#81: Jay-Talking about Speaking with Jay Acunzo

Creative Elements

Play Episode Listen Later Nov 30, 2021 70:02


Jay Acunzo is an author, a speaker, and a showrunner. He started his career in marketing working with ESPN, Google and HubSpot. He currently hosts two podcasts. One is called 3 Clips, which was recently acquired by a podcasting platform called Castos, and the other is called Unthinkable, a storytelling podcast about creative people who break from conventional thinking to make what matters most. I recently reached out to Jay to ask him questions about speaking, and we decided to turn that conversation into a podcast episode to help others too. I'm calling this “Jay Talking,” a series of conversations with my friend Jay Acunzo that are less so an interview, and more so a conversation between two creators in the trenches of building their businesses. In this episode of Jay Talking, we talk about speaking, the differences between a keynote and a breakout, how to land gigs, how to prepare for gigs, and some actual next steps I could take if I wanted to become a keynote like my friend Jay. Follow Jay Acunzo on twitter Check out Jay Acunzo's website Subscribe to Unthinkable Full transcript and show notes *** IF YOU LOVE CREATIVE ELEMENTS Follow Creative Elements on Instagram Leave me a voicemail Subscribe to weekly episode emails Leave a review on Apple Podcasts Buy Me A Coffee *** ABOUT JAY CLOUSE Learn more about me Subscribe to my newsletter, Creative Companion Connect with me on Twitter Connect with me on Instagram Join #Tweet100 *** SPONSORS Sign up for ButcherBox Get a free 45-day extended trial of Canva Pro Get a free month of Blinkist Premium Get 50% off your first three months of Sendinblue's premium account with promo code CREATIVE *** FOR PODCASTERS Enroll in my podcasting workshop Enroll in my course on podcasting, Podcast Like The Pros Learn more about Podpage *** PODGLOMERATE NETWORK This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Creative Elements, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

Emprendete Podcast
EP 248. Sentir, intuir, decidir.

Emprendete Podcast

Play Episode Listen Later Nov 26, 2021 17:21


Alguna vez han sentido esa sensación en el estómago de que algo podría salir mal,un presentimiento, una presión en el pecho, pues, esto suele sentir Dayana Verde en situaciones determinantes de su vida, este sentimiento es La intuición, la cual salvó a su esposo de una estafa y la hizo recorrer parte de Latinoamérica en búsqueda de estabilidad y desarrollo personal.La intuición hace de las suyas nuevamente cuando Dayana más lo necesitaba, para cambiar radicalmente su vida, volviéndose pieza clave de Awtana, una consultora de tecnología y marketing digital.

Entrepreneurs on Fire
Hack Your Health: Physical, Emotional, Spiritual & Financial Game-Changing Practices with Allison Melody

Entrepreneurs on Fire

Play Episode Listen Later Nov 26, 2021 59:50


Allison Melody is an eco-entrepreneur with a passion for film, fitness, and food. Her endeavors include podcast-hosting, filmmaking, and motivational speaking. She hosts the top ranked Food Heals Podcast, owns the film production company, Melody Productions, and speaks at events across the US and Europe. Top 3 Value Bombs: 1. Life is short, pursue your dreams. 2. If we take care of our clients, then our clients will take care of us. 3. Life partnership is really the key to your success. Select that you heard Amber and Sandra on Entrepreneurs On Fire and get a Free Matchmaking interview - Select Date Society Sponsors: Klaviyo: The email and SMS platform built specifically to help ecommerce brands earn more money by creating genuine customer relationships. Give it a try with a free account at Klaviyo.com/fire! HubSpot: Connection across every channel is critical for the success of your business. Learn more about how a HubSpot CRM platform can help connect your business at HubSpot.com!

HubShots - The Unofficial Down Under HubSpot Podcast
268: Top 17 Favourite Features in HubSpot

HubShots - The Unofficial Down Under HubSpot Podcast

Play Episode Listen Later Nov 25, 2021 22:08


This edition we dive into our favourite features in HubSpot including: • The timeline • Marketing contacts • Drag and drop page and email builder • Workflows • Popup forms • Layout flexibility on Contacts, Dealers, Objects • Custom Report Builder • Dashboards • Ads integration • Social reporting • Marketing attribution • Campaigns • Design Manager • Conversations Inbox • Snippets and Templates • Meetings • Task Queues Full show notes available at: https://www.hubshots.com/episodes/episode-268 Recorded: Monday 22 November 2021 | Published: Friday 26 November 2021

Alexa Entrepreneurs On Fire
The “Go-To” Matchmakers for Entrepreneurs with Amber Lee & Sandra Myers

Alexa Entrepreneurs On Fire

Play Episode Listen Later Nov 25, 2021 21:29


Amber Lee & Sandra Myers are the Co-Founders of Select Date Society. Their expertise has been featured in Forbes, The Wall Street Journal, The New York Post and more. They are the “go-to” Matchmakers for Business Owners & Entrepreneurs. Top 3 Value Bombs: 1. Life is short, pursue your dreams. 2. If we take care of our clients, the clients will take care of us. 3. Life partnership is really the key to your success. Select you heard Amber and Sandra on Entrepreneurs On Fire and get Free Matchmaking interview - Select Date Society Sponsors: HubSpot: Connection across every channel is critical for the success of your business. Learn more about how a HubSpot CRM platform can help connect your business at HubSpot.com! Clay Clark: Looking for a business coach who has helped thousands of entrepreneurs increase profitability by an average of 104% annually - all for less money than it would cost to hire a minimum wage employee? And all on a month-to-month basis!? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire!

Entrepreneurs on Fire
The "Go-To" Matchmakers for Entrepreneurs with Amber Lee & Sandra Myers

Entrepreneurs on Fire

Play Episode Listen Later Nov 25, 2021 21:29


Amber Lee & Sandra Myers are the Co-Founders of Select Date Society. Their expertise has been featured in Forbes, The Wall Street Journal, The New York Post and more. They are the “go-to” Matchmakers for Business Owners & Entrepreneurs. Top 3 Value Bombs: 1. Life is short, pursue your dreams. 2. If we take care of our clients, the clients will take care of us. 3. Life partnership is really the key to your success. Select you heard Amber and Sandra on Entrepreneurs On Fire and get Free Matchmaking interview - Select Date Society Sponsors: HubSpot: Connection across every channel is critical for the success of your business. Learn more about how a HubSpot CRM platform can help connect your business at HubSpot.com! Clay Clark: Looking for a business coach who has helped thousands of entrepreneurs increase profitability by an average of 104% annually - all for less money than it would cost to hire a minimum wage employee? And all on a month-to-month basis!? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire!

Sales Reinvented
Subhanjan Sarkar: Engagement Must Start Early in the Buyer's Journey, Ep #273

Sales Reinvented

Play Episode Listen Later Nov 24, 2021 18:48


Gartner's research has shown that buyers complete 57–80% of their buying journey digitally well before they even talk to a salesperson. That's why—according to Subhanjan Sarkar—you have to find a way to engage with your buyers before they become a lead. How do you accomplish that? Subhanjan shares some thoughts in this episode of Sales Reinvented!  Outline of This Episode [0:55] The difference between digital and social selling [2:35] How can you influence the customer in their buyer journey? [4:51] Subhanjan's ideal digital selling strategy [7:04] 5 attributes of a great digital seller [8:29] Tools + techniques + strategies to improve [11:33] Top 3 digital selling dos and digital selling don'ts [13:48] A genuine interest in the customer's benefit is key How can you influence the customer in their buyer journey? Gartner's research shows that about 17% of a buyer's journey is spent between multiple vendors. You may only have 2–3% of their entire journey dedicated to you. So you need to find a way into the 57–80% of the journey that the buyer experiences independently. That's why digital selling is critical.  You must build your position as a thought leader to do that. Buyers don't want to buy from vendors who only compete on price. Pricing cannot be a tool that everyone uses. To differentiate yourself, you have to understand your buyer. You can learn what a buyer is doing long before you meet them.  Subhanjan's ideal digital selling strategy Subhanjan recommends mapping a buyer's universe and start interacting early using technology and adding in a physical meeting when necessary. He recommends that you start gathering and learning about your industry verticals and create a thought leadership position in the industry.  If you aren't a good fit for a client, send them toward a competitor—don't create a dissatisfied customer. If you direct them to a better fit they'll remember you and become a fan because you cared more about solving their problem than getting a sale. Next time they have a problem, they'll come to you first.  What are the five attributes of a great digital seller? Listen to hear Subhanjan's thoughts! Tools + techniques + strategies to improve digital sales Subhanjan believes that one of the most critical strategies a salesperson needs to embrace is early engagement. You can't just start with a lead. By the time you get a lead, 80% of their journey is over, right? But what if you've already engaged with this lead somewhere online because you're a thought leader in the industry?  He also emphasizes that you need to be able to start a conversation and continue it without friction. You can share information and bounce ideas off of each other. That will prove extremely valuable.  Lastly, you must master the specific tech tools that your company uses. He points out that everyone uses spreadsheets yet everyone is awful at them, even after 40 years. Salesforce, Hubspot, etc. are complex things you have to invest time in to master. Do this with whatever tools are necessary for your trade.  A genuine interest in the customer's benefit is key A very large company in India wanted to build a vendor relationship management system (VRM). They had multiple vendors engaged. One particular vendor started the conversation by saying, “You don't have to buy from me—have you thought of applying design thinking to the process?” The company didn't know what design thinking was, so he offered to run a design thinking workshop for the leadership team.  He put on a one-day virtual workshop with an expert from MIT. They learned about digital thinking and applied it to the software they were creating for managing vendors. At the end of the day, the buyers got a better spec sheet for their VRM. They came back and took consultative input from this rep and ended up buying from him. The other vendors had no clue what was going on. This is living proof that a genuine interest in the customer's benefit is key.  Resources & People Mentioned Why B2B Sales Needs a Digital-First Approach Marketo Hubspot Salesforce Connect with Subhanjan Sarkar Connect on LinkedIn Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Protect the Hustle
Revisiting: CEO of Lola.com, Mike Volpe: Without Great People, You Will Fail

Protect the Hustle

Play Episode Listen Later Nov 23, 2021 33:10


People are the hardest part of building a company.Think about it - when you're building a company, your people are the company. And if you're terrible at finding great people, hiring great people, and keeping great people, then your company is going to fail.Mike Volpe is an excellent example of someone who is great at all three of those. Currently the CEO of lola.com, he was able to put together one of the most all star marketing teams of the past couple of decades during his time as the CMO of HubSpot.In this episode of Protect the Hustle, Mike walks us through his methodology for recruiting, hiring, and retaining stellar team members that allowed him to build the marketing department at HubSpot into what it is today.This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.

Alexa Entrepreneurs On Fire
How Tom Cruz Built a $25,000,000 Section 8 Portfolio in Less Than 8 Years with Tom Cruz

Alexa Entrepreneurs On Fire

Play Episode Listen Later Nov 23, 2021 24:13


Tom Cruz is a 33 year old real estate investor that grew his Section 8 portfolio from 0 units to 390 in less than 8 years. He is now generating $400,000/m+ in passive income. Top 3 Value Bombs: 1. The key to success is providing value. 2. Leverage your team and use the right software. 3. If the outcome is not income, delegate it. Book a call, get 2 hours of Free One on One coaching - Section8Formula Sponsors: HubSpot: Connection across every channel is critical for the success of your business. Learn more about how a HubSpot CRM platform can help connect your business at HubSpot.com! Clay Clark: Looking for a business coach who has helped thousands of entrepreneurs increase profitability by an average of 104% annually - all for less money than it would cost to hire a minimum wage employee? And all on a month-to-month basis!? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire!

Entrepreneurs on Fire
How Tom Cruz Built a $25,000,000 Section 8 Portfolio in Less Than 8 Years with Tom Cruz

Entrepreneurs on Fire

Play Episode Listen Later Nov 23, 2021 24:13


Tom Cruz is a 33 year old real estate investor that grew his Section 8 portfolio from 0 units to 390 in less than 8 years. He is now generating $400,000/m+ in passive income. Top 3 Value Bombs: 1. The key to success is providing value. 2. Leverage your team and use the right software. 3. If the outcome is not income, delegate it. Book a call, get 2 hours of Free One on One coaching - Section8Formula Sponsors: HubSpot: Connection across every channel is critical for the success of your business. Learn more about how a HubSpot CRM platform can help connect your business at HubSpot.com! Clay Clark: Looking for a business coach who has helped thousands of entrepreneurs increase profitability by an average of 104% annually - all for less money than it would cost to hire a minimum wage employee? And all on a month-to-month basis!? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire!

Alexa Entrepreneurs On Fire
You've Got To Be HUNGRY For Greatness with Les Brown

Alexa Entrepreneurs On Fire

Play Episode Listen Later Nov 22, 2021 30:35


Les Brown is regarded as one of the Top 5 Motivational Speakers of all time and was the recipient of the Golden Gavel Award, the highest honor awarded by Toastmasters International. He has spoken to audiences as big as 80,000 people and has worked with countless fortune 500-companies. Known for being the ultimate Storyteller, Les is dedicated to showing the world that you can't afford to be complacent and that it is your duty to aim high, achieve your goals, and live a life that will outlive you! Now, Les is dedicated to training and coaching the next generation of "motivators" who will go out into the world and make a positive impact! Top 3 Value Bombs: 1. You have to have the feeling and determination to do something different in your life. 2. When your prayers aren't answered, you keep your faith in your faith. 3. Whatever you are going through, you will learn strategies and techniques to turn adversity to your advantage. Get your copy now - You've Got To Be Hungry at Amazon Sponsors: HubSpot: Connection across every channel is critical for the success of your business. Learn more about how a HubSpot CRM platform can help connect your business at HubSpot.com! Beam: Sleep affects everything, and a quality night's sleep is easier than ever with Beam's Dream powder. Subscribe now to get 35% off your first month of Dream, PLUS get a free mug and frother! Visit BeamOrganics.com/eof. Pause or cancel anytime!

Entrepreneurs on Fire
You've Got To Be HUNGRY For Greatness with Les Brown

Entrepreneurs on Fire

Play Episode Listen Later Nov 22, 2021 30:35


Les Brown is regarded as one of the Top 5 Motivational Speakers of all time and was the recipient of the Golden Gavel Award, the highest honor awarded by Toastmasters International. He has spoken to audiences as big as 80,000 people and has worked with countless fortune 500-companies. Known for being the ultimate Storyteller, Les is dedicated to showing the world that you can't afford to be complacent and that it is your duty to aim high, achieve your goals, and live a life that will outlive you! Now, Les is dedicated to training and coaching the next generation of "motivators" who will go out into the world and make a positive impact! Top 3 Value Bombs: 1. You have to have the feeling and determination to do something different in your life. 2. When your prayers aren't answered, you keep your faith in your faith. 3. Whatever you are going through, you will learn strategies and techniques to turn adversity to your advantage. Get your copy now - You've Got To Be Hungry at Amazon Sponsors: HubSpot: Connection across every channel is critical for the success of your business. Learn more about how a HubSpot CRM platform can help connect your business at HubSpot.com! Beam: Sleep affects everything, and a quality night's sleep is easier than ever with Beam's Dream powder. Subscribe now to get 35% off your first month of Dream, PLUS get a free mug and frother! Visit BeamOrganics.com/eof. Pause or cancel anytime!

Contractor Success Map with Randal DeHart | Contractor Bookkeeping And Accounting Services
446: Practical Tips For Encouraging Repeat High-Profit Clients

Contractor Success Map with Randal DeHart | Contractor Bookkeeping And Accounting Services

Play Episode Listen Later Nov 19, 2021 8:49


This Podcast Is Episode Number 446, And It's About Practical Tips For Encouraging Repeat High-Profit Clients Many data support the idea that it's less costly, easier, and more efficient to encourage repeat customers than bring in new ones. Among the stats Hubspot lists are: that a 5% increase in customer retention is responsible for more than 25% increase in profit; repeat customers are nine times more likely to convert than first-time visitors, and a 2% increase in customer retention has a similar impact to your bottom line as reducing costs by 10%. Understand The High-Profit Client - Most of them have personality traits commonly known as drivers - folks who are accustomed to getting things done quickly and efficiently. They do not mind paying professionals to service, repair, or build new construction projects related to their houses and commercial buildings. Design and develop your internal customized systems and processes when and where it makes sense. As much as possible, when it is cheaper to buy something ready-made for a fraction of what it costs you to do-it-yourself then buy it.  Systems, Systems, Systems - You need systems (a system is simply a collection of processes built upon an understanding of what works and each method has been tried and tested). Without systems or a desire to "wing it" and see what happens will bring out the animal in these people, and they have been known to cause construction business a great deal of harm and financial pain. First, Design External Systems For the money trail (contract amount, deposits, change orders, payments) For project milestones and projected completion dates (when change orders occur, update the completion date) Cause the least amount of grief and interruptions to their lives Ensure they make the fewest possible decisions (they make decisions all day long) To make sure nobody ever tries to "educate" them about construction (they don't care, that's why they hired you!) Then, follow along these four practical tips to encourage your high-profit clients to keep coming back.  1. Build relationships with clients Take time to learn more about your customers. Do they mention family members? Ask about their loved ones. Do they have particular concerns? For instance - too many cable cords around the house and they have small children. Keep track of their issues and be attentive to their needs. Recommend solutions that address their specific problems. Go the extra mile to show your customers they're important to you.  Ask for their input, as well. They'll get to know your products and services and offer insights into what's working and what could be improved. If you engage them--and make changes based on their feedback--you'll develop a loyal customer base. The more special your clients feel, the more likely they are to hire you again. They'll appreciate your thoughtfulness and value your service.  2. Make it personal Your loyal clients deserve communications that are more personal and less formal. Using impersonal emails for your more extensive email list is fine, but use more personal touches with your best customers.  Phone them or suggest an in-person meeting if you want to let them know about an essential business-related matter. Keep track of important dates, as well. You can send gifts or cards to mark important occasions or to reach out.  Make your best customers feel they stand out from the rest by being more personal with them.  3. Share relevant information Still, if you get to know your customers well, you can pass along articles, books, or other information that might interest them, even if it isn't related to your business. Newsletters are a great way to stay in touch with your customers and let them know what you're up to. It shows them you understand and you care.  4. Remember your loyal clients Businesses sometimes focus their attentions exclusively on new customers, forgetting about loyal and repeat customers. You need new customers to keep your business thriving; however, excluding long-term customers creates customer churn.  It's great to offer new customers rewards and incentives, but that leaves existing customers feeling ignored. Offer your long-term customers bonuses for their loyalty.  Final thoughts The Key Here Is To Get In And Get Out Fast - And they will love you for it! The high-profit client has more money than time, so more than most people; their time is worth a lot more to them than you can imagine. Encouraging repeat customers makes solid business sense. To be successful, you need a balance of new and long-term clients. This means building relationships with people, personalizing your attention, sharing relevant information, and remembering your loyal customers.  A great product or service at a reasonable price might bring your customers in, but outstanding customer service that gives them a positive, memorable experience will keep them coming back.  About The Author: Sharie DeHart, QPA, is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on how to manage the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com

HubShots - The Unofficial Down Under HubSpot Podcast
267: Top 16 Frustrations with HubSpot

HubShots - The Unofficial Down Under HubSpot Podcast

Play Episode Listen Later Nov 18, 2021 28:19


This edition we dive into: The top frustrations we hear from customers about using HubSpot (and possible solutions), including: • Marketing contact tiers won't downgrade • Drag and Drop builder doesn't work for me • Chatflows are confusing to set up • Can't create multiple knowledge bases • Knowledge base styling is limited • Survey styling is limited • Ads interface is confusing • Can't create carousel social posts • Campaigns are confusing • Can't change Lifecycle stage property • Can't exclude specific email addresses in form submits • Files can be a mess • How do I report on marketing attribution? • Custom Report builder is difficult to learn • No automatic tax line in quotes • Popup form styling is limited Full show notes available at: https://www.hubshots.com/episodes/episode-267 Recorded: Monday 15 November 2021 | Published: Friday 19 November 2021

Entrepreneurs on Fire
How to Dominate Your Local Market on Google with John Vuong

Entrepreneurs on Fire

Play Episode Listen Later Nov 18, 2021 22:04


John Vuong is the owner and founder of Local SEO Search. He works with small and medium sized businesses to help them rank on Google and grow their business. Top 3 Value Bombs: 1. You got to put in that daily grind to become successful. 2. Speak to your costumers and ask what are they looking for and challenges so you can provide answers and help them. 3. SEO is a long term game. But earning your way on the first page of Google will give you unlimited clicks on your website, more traffic, and best ROI for your investment. Sign up now and get 1 month FREE with an annual campaign connecting your business with ready-to-buy customers online - Gift for Fire Nation Sponsors: HubSpot: Connection across every channel is critical for the success of your business. Learn more about how a HubSpot CRM platform can help connect your business at HubSpot.com! Thinkific: If you've ever thought about creating an online course to reach a wider audience and make passive income, then Thinkific is the perfect partner! Learn how you can take advantage of Thinkific's biggest deal of the year at Thinkific.com/firefriday!

Alexa Entrepreneurs On Fire
How to Dominate Your Local Market on Google with John Vuong

Alexa Entrepreneurs On Fire

Play Episode Listen Later Nov 18, 2021 22:04


John Vuong is the owner and founder of Local SEO Search. He works with small and medium sized businesses to help them rank on Google and grow their business. Top 3 Value Bombs: 1. You got to put in that daily grind to become successful. 2. Speak to your costumers and ask what are they looking for and challenges so you can provide answers and help them. 3. SEO is a long term game. But earning your way on the first page of Google will give you unlimited clicks on your website, more traffic, and best ROI for your investment. Sign up now and get 1 month FREE with an annual campaign connecting your business with ready-to-buy customers online - Gift for Fire Nation Sponsors: HubSpot: Connection across every channel is critical for the success of your business. Learn more about how a HubSpot CRM platform can help connect your business at HubSpot.com! Thinkific: If you've ever thought about creating an online course to reach a wider audience and make passive income, then Thinkific is the perfect partner! Learn how you can take advantage of Thinkific's biggest deal of the year at Thinkific.com/firefriday!

Peak Performance Selling
Don't Be a Taker — Reach Your Full Potential by Giving with Ken Lundin

Peak Performance Selling

Play Episode Listen Later Nov 17, 2021 45:27


HIGHLIGHTS01:31 Ken's journey: Entering entrepreneurship and losing his house04:08 Bouncing back: Create your own space vs consume what the world gives you10:12 Don't be a taker: Create the life you want and reach your full potential 13:32 Interview questions: Have non-negotiables not in the job description16:33 Work-life alignment vs balance: Systems matter more than goals26:23 The same discipline in the gym works in business  31:56 Fasting and reaping anti-aging benefits at the molecular level34:56 Create a well-defined sales process 37:26 Leaders: Address friction points within processes to make them function40:46 Implement change: Focus on one thing that creates the biggest impact43:30 Connect with Ken  QUOTES06:57 "Hadn't had a call back on four different jobs and I'm standing in front of my gym, I'm getting ready for this one, and all of a sudden at that moment, I realized that I had allowed my past to create my present and therefore it was creating my future." 12:19 "When we're a taker, is we got commission breath that's just nasty and smells and needs some scope. We're pushing it out on everybody. We're just trying to get to the deal, we're not actually helping. And I think that becomes inauthentic."14:33 "They must exhibit curiosity at all times. And curiosity, if you're naturally a taker or if you're naturally somebody who's not prone to owning that responsibility, you're less curious because your worldview is more refined on how you want things to come to you rather than how you want to contribute to the world."38:59 "If you're not talking at a granular level when you're implementing change, or at least respecting the fact that that much friction exists, they will go back to the way they've always done things before."41:53 "Pick the right A, pick the right one, stick to it, enforce it, coach it, help it, and push it for success. And we have to go slower to speed up. In your organization, if you can fix one thing, pick the one thing that's going to have the most impact, fix it, get it to where it's running, and then pick thing number two." You can learn more about Ken in the links below.LinkedIn - https://www.linkedin.com/in/kglundin/Website (RevHeat) - https://www.revheat.com/Website (Ken Lundin) - https://kenlundin.com/If you're listening to the Peak Performance Selling Podcast, please subscribe, share, and send us your feedback.LinkedIn - https://www.linkedin.com/in/jordanbenjamin/Website - http://mycoreos.com/Podcast - https://www.mycoreos.com/podcastEmail - Jordan@MyCoreOS.comTwitter - https://twitter.com/jbenj09

Entrepreneurs on Fire
How to Get Your Image to Work for You, Not Against You with Holly Wilensky Katz

Entrepreneurs on Fire

Play Episode Listen Later Nov 17, 2021 26:39


Holly Wilensky Katz is a personal stylist, style coach and the best friend you never knew you needed when it comes to fashion and style. With Holly's expertise and knowledge you will find yourself leveling up not only with your clothes, but with every facet of your life. Top 3 Value Bombs: 1. Fashion and style can really benefit you in all areas of your life, personal and professional. 2. Personal Stylist is a service that is reachable for people in any budget or tax bracket. 3. Your style has to be evolving with your age. Stop making these commong fashion mistakes - Exclusive Video for Fire Nation Sponsors: ZipRecruiter: When you post a job on ZipRecruiter, their matching technology finds qualified candidates and invites them to apply! Try it for free at ZipRecruiter.com/fire. HubSpot: Connection across every channel is critical for the success of your business. Learn more about how a HubSpot CRM platform can help connect your business at HubSpot.com!

Alexa Entrepreneurs On Fire
How to Get Your Image to Work for You, Not Against You with Holly Wilensky Katz

Alexa Entrepreneurs On Fire

Play Episode Listen Later Nov 17, 2021 26:39


Holly Wilensky Katz is a personal stylist, style coach and the best friend you never knew you needed when it comes to fashion and style. With Holly's expertise and knowledge you will find yourself leveling up not only with your clothes, but with every facet of your life. Top 3 Value Bombs: 1. Fashion and style can really benefit you in all areas of your life, personal and professional. 2. Personal Stylist is a service that is reachable for people in any budget or tax bracket. 3. Your style has to be evolving with your age. Stop making these commong fashion mistakes - Exclusive Video for Fire Nation Sponsors: ZipRecruiter: When you post a job on ZipRecruiter, their matching technology finds qualified candidates and invites them to apply! Try it for free at ZipRecruiter.com/fire. HubSpot: Connection across every channel is critical for the success of your business. Learn more about how a HubSpot CRM platform can help connect your business at HubSpot.com!

Protect the Hustle
Revisiting: HubSpot's Katie Burke on Building Culture and Embracing the Skeptics

Protect the Hustle

Play Episode Listen Later Nov 16, 2021 27:21


If you ask someone to define “culture” in your office, you might get a response about ping-pong tables or beers on tap. But we know culture constitutes something so much greater. It's the collection of habits you accept and nurture within your organization. It's molding the same foundational principles that drive the core of behavior, but also having fiercely diverse views in all other aspects. And this is where your skeptics come in. While skeptics can be incredibly difficult to deal with at times, they are key to building a solid culture, which is something Katie Burke, Chief People Officer at HubSpot, believes to her core. She discreetly recognizes the difference between skeptics and cynics, embracing feedback from skeptics as the way to ultimately grow (and better) your organization.Topics covered in this episode The advantage of staying truly unique in your market Building a successful culture with consistency, time, energy, and effort Recognizing the value in skeptics Evolving your culture through feedback

Entrepreneurs on Fire
How to Access Your Retirement Accounts Penalty and Tax Free with Daniel Blue

Entrepreneurs on Fire

Play Episode Listen Later Nov 16, 2021 20:17


Daniel Blue is a Forbes contributor, an author and owner of Quest Education. Top 3 Value Bombs: 1. You don't have to be smart to be successful, what's more important is discipline, consistency, work ethics, and be smart enough to surround yourself with people smarter than you. 2. What's more important to be successful is discipline, consistency, and work ethics. 3. Surround yourself with people smarter than you. Access your retirement account penalty and tax-free - DanielBlue.me Sponsors: HubSpot: Connection across every channel is critical for the success of your business. Learn more about how a HubSpot CRM platform can help connect your business at HubSpot.com! Thinkific: If you've ever thought about creating an online course to reach a wider audience and make passive income, then Thinkific is the perfect partner! Learn how you can take advantage of Thinkific's biggest deal of the year at Thinkific.com/firefriday!

Alexa Entrepreneurs On Fire
How to Access Your Retirement Accounts Penalty and Tax Free with Daniel Blue

Alexa Entrepreneurs On Fire

Play Episode Listen Later Nov 16, 2021 20:17


Daniel Blue is a Forbes contributor, an author and owner of Quest Education. Top 3 Value Bombs: 1. You don't have to be smart to be successful, what's more important is discipline, consistency, work ethics, and be smart enough to surround yourself with people smarter than you. 2. What's more important to be successful is discipline, consistency, and work ethics. 3. Surround yourself with people smarter than you. Access your retirement account penalty and tax-free - DanielBlue.me Sponsors: HubSpot: Connection across every channel is critical for the success of your business. Learn more about how a HubSpot CRM platform can help connect your business at HubSpot.com! Thinkific: If you've ever thought about creating an online course to reach a wider audience and make passive income, then Thinkific is the perfect partner! Learn how you can take advantage of Thinkific's biggest deal of the year at Thinkific.com/firefriday!

Outspoken with Shana Cosgrove
I'm Speaking: Colleen McKenna, CEO and Founder of Intero Advisory, Leader in LinkedIn Branding, Sales and Recruiting Enablement, and Author of It's Business, Not Social™

Outspoken with Shana Cosgrove

Play Episode Listen Later Nov 16, 2021 64:26


LinkedIn, Consistency, and the FutureIn this episode of The Outspoken Podcast, host Shana Cosgrove talks to Colleen McKenna, CEO and Founder of Intero Advisory, LinkedIn Trainer, Author of It's Business, Not Social™, and Leader in LinkedIn Branding, Sales and Recruiting Enablement. Colleen gives her insight and professional tips on marketing yourself and your business on LinkedIn. She goes into what it is like working alongside her family, what her business work environment is like, and the way she looks at the future. Colleen also shares the catalysts of her starting her book and what that experience has been like for her. Lastly, we get to hear books that have impacted Colleen and her fun fact about Oprah Winfrey! QUOTES “Most CEOs don't love social media. But, they will be open-minded to a business tool that will help them increase productivity and sales, find talent, help their salespeople connect with the right people, and share their content and build their brand.” - Colleen McKenna [18:10] “I'm pretty driven once I say I'm going to work on something and I like creating things...I always say I'm like the baker…So, I'm usually the person that puts it in the oven, pulls it out, puts it on the table, then other people on the team finish it up and make it beautiful. - Colleen McKenna [30:28] “I think everyone should take a look at their [LinkedIn] profile and really make sure that their profile is built out as a marketing tool.” - Colleen McKenna [37:31] “Always add value to a conversation. I think that's my 2021 motto. Are you adding value to the conversation?” - Colleen McKenna [42:27]   TIMESTAMPS  [00:04] Intro [01:44] Meet Colleen McKenna [03:55] Starting a Business [06:46] HubSpot [07:48] Business Establishment [10:00] Remote Work and COVID-19's Effect [11:05] Look-Back of the Year [13:08] LinkedIn as a Business Search Engine [14:37] Growing as a Business [18:36] Delegation and Building a Team [21:32] Pricing Services [22:33] Joyful Moments [25:23] Digital Communication and Relationships [27:01] It's Business, Not Social™ [31:18] Colleen's Children [33:41] Technology and Being a Futurist [34:29] Colleen's Husband and Work Environment [37:27] Colleen's Tips for LinkedIn [42:57] Treating LinkedIn Like Facebook? [45:20] Cons of LinkedIn [48:12] Connecting With New People [49:48] LinkedIn Networking and Features [52:07] Creating Content on LinkedIn [54:58] Data and ROI [58:09] LinkedIn in the Hype Cycle [01:00:25] Colleen's Impactful Reads [01:02:06] Colleen's Fun Fact [01:04:06] Outro   RESOURCES https://www.hubspot.com/ (HubSpot) https://marcussheridan.com/ (Marcus Sheridan) http://riverpoolsandspas.com (River Pools) https://www.vistage.com/ (Vistage Worldwide) https://www.facebook.com/ (Facebook) https://twitter.com/ (Twitter) https://www.instagram.com/ (Instagram) https://www.google.com/ (Google) https://www.linkedin.com/in/robertbmiller1/ (Bob Miller) on LinkedIn https://www.millerheimangroup.com/ (Miller Heiman Group, Inc.) https://zoom.us/ (Zoom) https://www.xerox.com/ (Xerox) https://www.linkedin.com/in/reidhoffman/ (Reid Hoffman) on LinkedIn https://www.startupofyou.com/ (The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career) by Reid Hoffman (Permanent Beta) https://www.amazon.com/Alliance-Managing-Talent-Networked-Age/dp/1625275773 (The Alliance: Managing Talent in the Networked Age) by Reid Hoffman https://www.linkedin.com/pulse/what-i-learned-young-professional-during-pandemic-sarah-bentley/ (What I Learned as a Young Professional During a Pandemic )by Sarah Bentley https://www.linkedin.com/in/sarah-m-bentley/ (Sarah Bentley) on LinkedIn https://www.linkedin.com/premium/products-v2/?intentType=FIND_LEADS&upsellOrderOrigin=guest_login_sales_nav (LinkedIn Sales Navigator) https://www.amazon.com/Life-Transitions-Mastering-Change-Any/dp/1594206821 (Life Is in the Transitions: Mastering Change at Any Age)...

SaaS District
Reducing Churn and Increase Retention of your SaaS Using Personalized Gifts with Kris Rudeegraap # 151

SaaS District

Play Episode Listen Later Nov 15, 2021 27:29


Kris Rudeegraap is the co-founder and CEO of https://sendoso.com (Sendoso), a leading Sending Platform that helps companies stand out by promoting new ways to communicate with consumers throughout the Buyer's Journey. They enable B2B sales, marketing and customer success teams to offer both digital and physical gifts to buyers and customers. Kris has worked at Talkdesk, Yapstone and Piqora and has over a decade of sales experience. During that time, he realized that using direct mail and gifts to create meaningful interactions was an effective approach to driving demand and increasing sales, and thus the idea for Sendoso was born. During this interview we cover: 00:00 - Intro 01:26 - Physical & Digital Marketing Strategies 05:13 - Importance Of ROI In The Marketing Plan 07:17 - Sendoso's Growth Channels & Plans 09:32 - Leveraging Partnerships 10:42 - What To Avoid When Building a Team 12:01 - Reducing Churn With Relationship 14:44 - How to Retain Customers as a SaaS Company 15:31 - Direct Mail & Physical Marketing 16:58 - Contentfy.co Your On-Demand Podcast Editing Team 18:21 - Sendoso's Size, $100 Million Funding & Expansion Plan 21:18 - Kris' Vision Starting Sendoso Until Today 22:57 - Advice Kris Would Give To His 25 Years-Old Self 25:00 - Instrumental Resources For Kris' Success 25:57 - What Does Success Mean To Kris Today 26:18 - Get in Touch With Kris Get In Touch With Kris: https://www.linkedin.com/in/rudeegraap/ (Kris Rudeegraap's Linkedin) Mentions: https://www.outreach.io (Outreach) https://salesloft.com (SalesLoft) https://www.hubspot.com (Hubspot) https://ecosystem.hubspot.com/pt/marketplace/apps/sales/sales-enablement/crossbeam-196819 (Crossbeam) https://www.cosell.io (CoSell) https://www.clickfunnels.com (ClickFunnels) Resources: https://www.npr.org/podcasts/510313/how-i-built-this (How I Built This) https://www.npr.org/podcasts/510289/planet-money (Planet Money) https://www.acquired.fm (Acquired) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.instagram.com/saasdistrict/ (Instagram)  More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)

Reveal: The Revenue Intelligence Podcast
Shifting from a funnel to a flywheel with Yamini Rangan, Hubspot

Reveal: The Revenue Intelligence Podcast

Play Episode Listen Later Nov 15, 2021 32:21


“Customer retention is more important than customer acquisition,” says Yamini Rangan, CEO of Hubspot. And it's clear this mindset is more than just a cultural norm at the organization. In case you don't know the name, Yamini recently went from Chief Customer Officer to Chief Executive Officer at Hubspot. Her ‘customer first' mentality creates a fundamental shift in the B2B space from the traditional funnel approach to a flywheel. Learn how to provide value, starting with the first sales conversation. Key Takeaways09:09 - 11:28 Why shifting to the flywheel view instead of the funnel view will benefit your business15:51 - 18:31 How to turn the flywheel vision into an actionable plan18:33 - 19:15 Data Breakout: Cost of acquiring a new customer vs retaining an existing customer21:37 - 23:40 Incentives shape behavior: Care about customer success31:03 - 32:00 Micro Action: Find when and why customers churnWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Yamini Rangan: https://www.linkedin.com/in/yaminirangan/

Alles auf Aktien
Gewinne mit Konzernspaltung und perfekte Highflyer-Strategie

Alles auf Aktien

Play Episode Listen Later Nov 15, 2021 11:54


In der heutigen Folge „Alles auf Aktien“ berichten die Finanzjournalisten Anja Ettel und Holger Zschäpitz über Rekordkurse beim Vintage-Marktplatz Etsy, das Schaulaufen der Banken-Dinos in Frankfurt und Elon Musks neue Verkäufe bei Tesla. Außerdem geht es um Bakkt, Deutsche Bank, Commerzbank, BNP, ING, HSBC, Oatley, Nvidia, Sono Motors, Rivian, GE, J&J, Toshiba, Shiba Inu, Siemens, Siemens Healthineers, Siemens Energy, Continental, Daimler, 3M, Amazon, Alphabet, Meta, Cloudflare, Crowdstrike, Hubspot. "Alles auf Aktien" ist der tägliche Börsen-Shot aus der WELT-Wirtschaftsredaktion. Die Wirtschafts- und Finanzjournalisten Holger Zschäpitz, Anja Ettel, Philipp Vetter, Daniel Eckert und Nando Sommerfeld diskutieren im Wechsel über die wichtigsten News an den Märkten und das Finanzthema des Tages. Außerdem gibt es jeden Tag eine Inspiration, die das Leben leichter machen soll. In nur zehn Minuten geht es um alles, was man aktuell über Aktien, ETFs, Fonds und erfolgreiche Geldanlage wissen sollte. Für erfahrene Anleger und Neueinsteiger. Montag bis Freitag, ab 5 Uhr morgens. Wir freuen uns an Feedback über aaa@welt.de. Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. Außerdem neu bei WELT: Im werktäglichen Podcast „Kick-off Politik - Das bringt der Tag“ geben wir Ihnen im Gespräch mit WELT-Experten die wichtigsten Hintergrundinformationen zu einem politischen Top-Thema des Tages. Mehr auf welt.de/kickoff und überall, wo es Podcasts gibt. +++Werbung+++ Hier geht's zur App: Scalable Capital ist der Broker mit Flatrate. Unbegrenzt Aktien traden und alle ETFs kostenlos besparen – für nur 2,99 € im Monat, ohne weitere Kosten. Und jetzt ab aufs Parkett, die Scalable App downloaden und loslegen. Hier geht's zur App: https://bit.ly/3abrHQm

Entrepreneurs on Fire
How Two Former Athletes Turned Into Leading Wellness Entrepreneurs with Kevin Moran

Entrepreneurs on Fire

Play Episode Listen Later Nov 12, 2021 27:25


Former professional athletes turned entrepreneurs Kevin Moran and Matt Lombardi started wellness company beam, offering products that harness the benefits of natural, non-toxic nano CBD and other high-quality ingredients. Top 3 Value Bombs: 1. There's nothing better than a consumer feedback and getting the product to market. You have to test it and see what people think. 2. In a high skepticism, low trust space, you have to have the revenue equation and all the metrics that show a healthy business but also build a beautiful brand. 3. When you bring in funding, it changes the game in terms of people who are involved in the business. There's a different level of stress that's associated with a business that has other people's money involved in. Beam Organics - Sleep affects everything, and a quality night's sleep is easier than ever with Beam's Dream powder. Subscribe now to get 35% off your first month of Dream, PLUS get a free mug and frother! Sponsors: HubSpot: Connection across every channel is critical for the success of your business. Learn more about how a HubSpot CRM platform can help connect your business at HubSpot.com! Clay Clark: Looking for a business coach who has helped thousands of entrepreneurs increase profitability by an average of 104% annually - all for less money than it would cost to hire a minimum wage employee? And all on a month-to-month basis!? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire!

Peak Performance Selling
How to Stay #1 Sales Rep with Sophie Salzman

Peak Performance Selling

Play Episode Listen Later Nov 11, 2021 43:14


HIGHLIGHTS02:26 Joining HubSpot and applying the lessons of psychology05:48 Build connections with trust: Know the person behind the call09:50 Be authentic: Not knowing all the answers is okay 14:05 Goal-setting: At the beginning of the year, lay out 5 goals17:13 Accountability: Easier with work metrics vs personal life25:58 Working with partners and making them succeed 29:41 Be consistent: Know your goal and build strong human relationships32:19 Bouncing back from setbacks37:11 Personal and professional advice: Do what you need to do to be happy39:09 Success means living a fulfilled life and helping others in doing so QUOTES05:04 "People are like, what is your secret sauce? I don't know what the secret sauce is, but I know what I do and what I do is I build relationships. And if you can do that and you can get someone to trust you, then the sale is the easy part."21:36 "You can get your level one goal. I want to grow, great. We all want to grow. Okay, you want to grow by X amount when, when, okay, great. And why do you want to grow? And if you can get to the why, and it's so easy to make the sale, and if you can develop that relationship too, it's so easy to get to the sale."33:29 "Let's jump on a call and not even talk about anything. And so I'll still use the time to build those relationships in hopes that, later down the road, so I'm not thinking about this month or next month, I'm thinking about December, I'm thinking about January. I'm not thinking about this month."35:53 "I think the best leaders are those that listen and do not tell, and because you're listening and you do not tell, then you can learn and you can hear what people have to say before you respond."40:59 "Whether the prize be money or relationship or whatever it is, I think that's what success is, is being happy with what you're able to accomplish and being okay with what you cannot accomplish." You can learn more about Sophie in the links below.LinkedIn - https://www.linkedin.com/in/sophiesalzman/If you're listening to the Peak Performance Selling Podcast, please subscribe, share, and send us your feedback.LinkedIn - https://www.linkedin.com/in/jordanbenjamin/Website - http://mycoreos.com/Podcast - https://www.mycoreos.com/podcastEmail - Jordan@MyCoreOS.comTwitter - https://twitter.com/jbenj09

Entrepreneurs on Fire
Smart Not Spoiled: 7 Money Skills Kids Must Master Before Leaving The Nest with Chad Willardson

Entrepreneurs on Fire

Play Episode Listen Later Nov 11, 2021 25:50


Chad Willardson is the Founder and President of Pacific Capital, a fiduciary wealth management firm in Southern California and elected city treasurer for their city, managing the $350 million investment portfolio. He's been featured in: Wall Street Journal, Forbes, Inc., U.S. News & World Report, Entrepreneur Magazine, NBC News, Financial Advisor Magazine, California Business Journal, etc. He is the Author of #1 Best-Seller (on Amazon) Stress Free Money: Overcome These 7 Obstacles to Find Financial Freedom. Top 3 Value Bombs: 1. You can be productive in less time and be successful without sacrificing what matters to you. 2. Do not wait to be rich to be generous. 3. Financial freedom and stress free money is really available out there and it's up to you. Overcome These Seven Obstacles to Find Financial Freedom - Stress Free Money on Amazon Sponsors: HubSpot: Connection across every channel is critical for the success of your business. Learn more about how a HubSpot CRM platform can help connect your business at HubSpot.com! Thinkific: If you've ever thought about creating an online course to reach a wider audience and make passive income, then Thinkific is the perfect partner! Learn how you can take advantage of Thinkific's biggest deal of the year at Thinkific.com/firefriday!

Little Left of Center Podcast
EP108-Social Identities w/ Jay Van Bavel

Little Left of Center Podcast

Play Episode Listen Later Nov 11, 2021 44:10


Allison continues her series on belonging, talking to Dr. Jay Van Bavel about social identities. How do we identify with others? What groups do feel safe with and which ones are considered threats?  These are all questions that are important to our lives, our views on the world around us and our own views about our ourselves. EPISODE HIGHLIGHTS:Social identitiesPolitical identitiesThe impact of feeling excludedAre our thoughts really autonomous?The "7 Days Adventists" experimentStereotypes: a double-edged sword GUESTS LINKS:Dr. Jay's websiteFollow Dr. Jay on TwitterALLISON'S LINKS:Visit Allison's websiteFollow Allison on InstagramCheck out Allison's blogListen to The Podcasters' Journey PodcastAllison's Favorites - And some great deals for you!

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iDigress with Troy Sandidge
Ep 39. Quality vs Quantity. Content Creation vs Content Distribution. Value vs Volume. Which Combination Will Get You The Best Results For Your Business?

iDigress with Troy Sandidge

Play Episode Listen Later Nov 10, 2021 29:28


Quantity vs Quality. Content Creation vs Content Distribution. Value vs Volume. Which combination would you focus on for your business? Social media marketing? Will work for your audience? It's time to tackle one of the greatest debates in marketing, which is more important: quality or quantity?This episode is jam-packed with gems, various points of view, and is intended to dig deep into how do we quantify quality, how much volume do you need to do to have effective quantity, and is the quality of content created defined by how many times that piece of content can be repurposed among various distribution channels.Beyond The Episode Gems:Book referenced: Six Second Stories by B. Rain BennettFree tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtThis episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Weave Great Storytelling Throughout Your Marketing" from the Agency Accelerated Podcast with host Stephanie Liu interviewing former Chief Evangelist at Apple and current Chief Evangelist at Canva, Guy Kawasaki.#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy  

Unthinkable with Jay Acunzo
The Science of Resonance | One-Shot #11

Unthinkable with Jay Acunzo

Play Episode Listen Later Nov 10, 2021 13:59


What does resonance really mean? In this short episode, we explore the science of resonance and how understanding the definition of the word can help us to focus on making content that matters. SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.SPONSOR: THE JUICEDiscover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.Learn more at https://thejuicehq.comCONNECT WITH US ELSEWHERE:- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow- Instagram: https://instagram.com/jacunzo- LinkedIn: https://linkedin.com/in/jayacunzo- Email: jay@unthinkablemedia.com PRODUCTION:- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com- Producer and researcher: Ilana Nevins - https://www.ilananevins.com ABOUT THE SHOW:Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We're traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we're meeting inspiring people to learn what we can do to resonate more deeply with the work we create.Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”Thanks for listening and supporting Unthinkable!

The Good Life Coach
Terri Trespicio: How to Get Unstuck to Create a Life that Matters to You

The Good Life Coach

Play Episode Listen Later Nov 10, 2021 51:04


If you want to live a more meaningful life, then you'll want to tune in to learn from Terri Trespicio. She teaches us how to get unstuck and reframe the idea of following our passion to unfollowing our passion! Why? Terri believes that we don't follow our passion, rather it follows us. We dive into her soon to be released book, Unfollow Your Passion, How to Create a Life that Matters to You. Terri is an award-winning writer, speaker, and brand advisor. Her TEDx talk, "Stop Searching for Your Passion" has surpassed more than 7 million views and she was named by Hubspot as one of the “Top 18 female speakers who are killing it” (she came in at #2—Oprah was #8), and one of the world's leading creatives by Creative Boom magazine. The show notes are at https://thegoodlifecoach.com/155