Podcasts about HubSpot

Thank you, Martin, for going back in time with The Sales Evangelist podcast. Thanks to him, we're going back to episode 1177 where I deep-dived into why leads are creating more work for us.In this episode, I share why many small organizations struggle with their inbound sales and how to fix it. The challenge is always deciding who should follow up on them and how to do it effectively.The Sales TeamAssume that a sales team is composed of three people: the marketing person who does almost everything, the junior assistant who helps with content creation, and the outsourced person who does the marketing strategies. Among the three, who should follow-up the lead? Not all leads are created equal. This means that before deciding who will follow up the lead, the lead should be evaluated first.You don't want your salesperson pitching to a lead that in the end would go to another competitor.Do a Pre-QualificationDo a pre-qualification in your organization to know if the people you are going to have the conversation with are ready to consider the deal. Set a benchmark and rules for what you consider a marketing quantifiable lead. Consider the following questions: What is considered a sales qualified lead?What is the KPI of your organization? How many new inbound leads do you want to get per quarter/per month?How much money do you want to generate from those leads?The answers to those questions will lead you to your ideal customer. It would also help you identify the triggers that qualify them to be a marketing quantifiable lead and a sales qualified lead. The work is far more efficient because when a lead comes in, your salespeople can vet them and follow the pre-qualification factors you've set to see if the lead can generate new business for the organization. This is also helpful in maintaining your current customers. Create a SystemCreate a system to efficiently manage the workload. The marketing team can do the pre-qualification to increase the odds of the lead being converted into something real. Whenever a lead comes in, let marketing take a look at it and check the website and the title of the person. Then let the intern or junior marketing rep take over the other tasks like looking into LinkedIn, HubSpot, Marketo, or other platforms you have to find the data that you can transfer into your CRM. Marketing can help fix the problem of having to go back to the beginning of the funnel and pre-qualify the leads again because they're not yet ready at the moment. Website Leads MatterThe sales team sometimes takes for granted the leads that they didn't hunt for. A good example is leads coming in from the websites. It is disheartening when a sales rep doesn't take that into consideration when a lead comes in via the website. Whenever an inbound lead comes in, it is best to use your flow process to follow-up particular prospects. It should be written and put in your company's playbook so that everyone can read it and use it with every inbound lead that comes in.Follow-up Right Away A stat from insidesales.com said that a lead that's contacted within five minutes is 100 times more likely to convert than leads that are followed-up 90 minutes later.When a lead comes in, follow up right away. You're more likely to convert than if you wait. The sales team can take a quick visit to the person's website, check their LinkedIn profile, and the pages they've visited on your site. Focus On The People That...

Daryn Smith, CEO of Huble, shares how his team became HubSpot's 2024 Global Partner of the Year—not by verticalising, but by chasing complexity. From early SMB roots to winning multinationals, Daryn explains why global reach, process re-engineering, and strategic patience are the new currency of scale. He also unpacks their shift to value-based pricing and how AI is reshaping—not replacing—their services.

Ali "AJ" Jetha, CEO of Marketcircle and creator of the Mac-native Daylite CRM, joins Nicholas Kuhne to unpack what it takes to build a SaaS brand in a competitive and ever-evolving space. AJ opens up about bootstrapping, battling giants like HubSpot and Monday.com, and how Daylite is redefining value for small businesses by focusing on usability, offline access, and integrated features that don't break the bank.

Send us a textThe enterprise software and services landscape is experiencing a wave of strategic acquisitions, signaling aggressive moves by major players to expand capabilities and market share. Thomson Reuters' $600 million acquisition of tax automation firm SafeSend highlights the growing demand for streamlined financial compliance solutions, while HubSpot's purchase of Frame AI underscores the rising importance of AI-driven conversational insights in customer engagement. Meanwhile, WWT's blockbuster $1.25 billion deal to acquire Softchoice points to broader consolidation in IT services, and SPS Commerce's move to acquire Carbon6 Technologies reflects continued investment in retail and supply chain tech. Other notable transactions include Cass Information Systems acquiring AcuAudit from Acuitive Solutions, enhancing its audit automation offerings, and Later's $250 million acquisition of Mavely, a social influencer app, emphasizing the value of creator economy tools in modern marketing strategies.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Marcos Rivera is the founder of Pricing I/O and author of "Street Pricing." He brings 25 years of pricing experience, including a three-year tenure as an operating executive at Vista Equity Partners where he worked on pricing strategies across multiple portfolio companies. He's been running Pricing.io since 2019 and is passionate about the intersection of pricing and AI. In this episode, Marcos shares his insights on the evolving landscape of pricing in the age of AI, the importance of capturing value, and how companies can differentiate themselves in a competitive market. Together, they discuss the shift from traditional pricing models to outcome-based pricing and the role of AI in enhancing pricing strategies.   Why you have to check out today's podcast: Discover how AI is changing the pricing landscape and what it means for businesses.  Explore the relationship between pricing, value, and customer outcomes. Learn about the importance of low-friction entry points in pricing strategies.   “AI forces you to walk the walk versus talk the talk.” – Marcos Rivera   Topics Covered: 02:48 – The evolution of pricing in SaaS where the system gets credit for capturing more value using AI. 05:36 – The significance of capturing value quickly and efficiently. 08:09 – Differentiation in a competitive market and the role of pricing power. 12:16 – The importance of entry points and reducing friction for customers. 14:44 – How product design and pricing design are interconnected. 17:07 – The challenges of pricing in the AI landscape. 18:59 – Marcos's approach to using AI in pricing strategies. 28:56 – Pricing advice from Marcos.   Key Takeaways: “Pricing is about capturing value, and AI opens up new opportunities for that.” – Marcos Rivera  “Entry points matter; make them as low friction as possible.” – Marcos Rivera  “Understanding how to differentiate your offering is crucial in a crowded market.” – Marcos Rivera   People and Resources Mentioned: Steven Forth: https://impactpricing.com/podcast/691-pricing-in-the-agent-economy-the-future-beyond-subscriptions-with-steven-forth/ Vista Equity Partners: https://www.vistaequitypartners.com/ Pricing.io: https://www.pricingio.com/ Finn AI: https://www.glia.com/ Zendesk: https://www.zendesk.com/ Cursor: https://www.cursor.com/ HubSpot: https://www.hubspot.com/ Salesforce: https://www.salesforce.com/ Snowflake: https://www.snowflake.com/en/ Netflix: https://www.netflix.com/ Slack: https://slack.com/ 99designs: https://99designs.com/ DeepSeek: https://www.deepseek.com/en ChatGPT: https://openai.com/ Claude: https://claude.ai/ Grok: https://grok.com/ Perplexity: https://www.perplexity.ai/   Connect with Marcos Rivera: LinkedIn: https://www.linkedin.com/in/marcoslrivera/ Website: https://www.pricingio.com/    Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/  Email: mark@impactpricing.com  

Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stream (search ads) is in big trouble.  Is Google going the way of the yellow pages? The boys ponder. And Apple is in trouble too. OpenAI buys IO, run by the designer behind the iPhone. It seems that OpenAI is going into the hardware business, with their sights directly on Apple. In other news, a major newspaper releases the books of the year without real books and Netflix steps in to syndicate Sesame Street. Winners and losers include a furniture store and Peloton. Rants and raves include AI use by writers and the idea of growth marketing. ----- This week's links: Google Marketing Live Major Newspaper Creates Fake Books Netflix to Syndicate Sesame Street OpenAI Buys IO Peloton Dumps CMO AI Writing and Author Tribes ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Abby Brennan joined us on The Modern People Leader. We discussed the power of ONA as the “shadow org chart,” how it reveals hidden influencers, and why it may be key to building smarter, more connected teams in the age of AI.---- Sponsor Links:

In this episode of SmartBug on Tap, “From Guesswork to Greatness: Paid Media in the AI Era,” we dive into how AI is transforming digital advertising—and what marketers need to know to stay competitive. Join Paul Schmidt, VP of Marketing at SmartBug, and Louis-Claude Martin, a seasoned paid media expert at SmartBug, as they unpack the real impact of AI on campaign strategy, targeting, and performance. From the power of first-party data to the evolving role of media managers, this episode reveals how to shift from manual guesswork to data-backed greatness in the age of AI.

Too many SaaS Consulting Partners are stuck in wait mode. Waiting for Salesforce or HubSpot to drop the perfect AI feature. Waiting for clients to ask the right questions. Waiting until they feel “ready.”Meanwhile? They're missing the highest-margin opportunity since CRM implementations first exploded: custom AI agents.In this episode, I break down a simple, repeatable way to turn agents into a new revenue stream—without building anything from scratch, becoming a prompt engineer, or replacing your existing stack. You'll walk away knowing how to identify agent opportunities, pitch them, and package them into $10K–$50K+ services.​​Resources and LinksGet the FREE training here!Previous episode: 610 - Stop Competing on Vendor Badges: Build a Brand Clients Actually Want to Buy with Erica HakonsonCheck out more episodes of The Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

What happens when your content takes off — and your name is the brand? In Part 2 of our conversation with Darren McKee, he breaks down what it really takes to sustain momentum, stay authentic, and keep building when the audience is larger. From sending unscripted video DMs to publicly calling out HubSpot on LinkedIn, Darren shares how experimentation, self-awareness, and a backwards hat turned into a personal brand — and a business that's coached over 500 leaders. He also opens up about the pressure of being visible, protecting his family's digital footprint, and why “teach, don't tell” is the mindset driving his content today. Whether you're a sales rep, content creator, or aspiring founder, this episode is full of raw, real-world lessons on building trust, showing up differently, and growing something that lasts. Connect & learn more about Darren McKee: https://www.linkedin.com/in/darrenmckeesales/ Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742 Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3 If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

In this episode of RevOps Champions, Brendon Dennewill sits down with Sean Steigerwald, a serial entrepreneur and the CEO of CustomerIQ. Sean brings a wealth of experience from founding and growing SaaS and analytics companies, with deep expertise in business development, sales, and RevOps strategy. The conversation kicks off with Sean introducing CustomerIQ—a platform designed to automate and enrich CRM data entry while simplifying email automation for companies with complex sales cycles, particularly those using HubSpot or Salesforce.The discussion dives into the operational challenges of B2B companies, especially those in enterprise SaaS, professional services, and manufacturing. Sean emphasizes that the main pain point for sales and revenue teams is updating and leveraging the CRM efficiently. He stresses the importance of removing tedious manual tasks, and automating processes only after they've been validated manually. Both Sean and Brendon highlight the need for strong RevOps leadership to ensure cross-team alignment and operational efficiency, and share their appreciation for business operating systems like EOS to help teams remain focused and empowered during growth phases.Throughout the episode, Sean champions the value of consistent execution (“lead bullets” over “silver bullets”) and warns against overcomplicating tech stacks with unnecessary tools. They agree that alignment—across people, process, data, and technology—is key to scaling and customer retention. Sean concludes with practical advice: focus on process clarity before automation, use your CRM as a central hub for alignment, and keep things simple. For further learning, he recommends business books like “The Hard Thing About Hard Things” and entrepreneurial podcasts such as “Invest Like the Best” and “Founders.”Find more at revopschampions.com

In this episode, Wil Slickers interviews Jon Gardner, the Global President of Development at F1 Arcade. As a huge Formula 1 and Motorsports fan, Wil dives deep into the world of F1 Arcade, a unique concept that combines advanced F1 racing simulators with exceptional hospitality. They discuss the F1 Arcade experience, how it brings the thrill of Formula 1 racing to everyone, and the journey from concept to reality. Jon shares his transition from oil and gas to experiential hospitality, his partnership with Adam Breeden, and the future of F1 Arcade. They also touch on the importance of personalization, team empowerment, and creating 'wow' moments for guests. Don't miss out on this engaging episode that offers valuable insights into delivering an immersive hospitality experience! Connect with Jonathan Gardner: ⁠⁠⁠LinkedIn⁠⁠⁠ F1 Arcade Website Connect with Wil: ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠ This episode is brought to you by our sponsors at: ⁠⁠⁠Send Squared⁠⁠⁠, the Hubspot for Hospitality Brands & Professionals! Get your business and leads organized and automated with Send Squared, the industry's best CRM! ——– Thank you for tuning into our podcast!⁠⁠⁠ Slick Talk⁠⁠⁠ is a⁠⁠⁠ Hospitality.FM⁠⁠⁠ production, and you can find more of our shows at Hospitality.FM or anywhere else you listen to your podcasts! Listen to more episodes on our⁠⁠⁠ website⁠⁠⁠ and take a look at our amazing⁠⁠⁠ podcast and network sponsors⁠⁠⁠ that make this all possible! You can also listen to our Monday morning podcast,⁠⁠⁠ Good Morning Hospitality⁠⁠⁠, where we discuss the industry in a more casual setting! If you ever want to contact us for guest suggestions or anything else related to the podcast, please fill out⁠⁠⁠ our contact form⁠⁠⁠, and we will be in touch! Last but not least, we love to connect on LinkedIn!⁠⁠⁠ Let's connect⁠⁠⁠ there so you can see the daily content we post beyond the podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices

The venture capital landscape is evolving fast, and founders who don't adapt will be left behind. Roy Luo, General Partner at ICONIQ Growth, shares insights on the shifting dynamics of startup funding and what it takes to scale in 2025. With investments in companies like Figma, Canva and Ramp, Roy breaks down key trends in fintech, AI-driven business models and the future of venture capital.Specifically, Roy discusses: (06:46) TCV provided key lessons in investing, founder relations and tech disruption.(11:25) How AI is transforming startups and the VC landscape.(17:00) How to evaluate product-market fit beyond just revenue metrics.(24:45) The importance of strong investor-founder alignment in building long-term partnerships.(37:44) Buyer pain points and trends guide investment decisions.(41:03) Lessons from high-growth investments like Ramp and FloQwcast.(53:04) The characteristics of successful startups and the importance of founder-market fit.(57:06) How identity and anti-fraud solutions are shaping the next wave of fintech.Resources Mentioned:Roy Luohttps://www.linkedin.com/in/roybluo/ICONIQ Growth | LinkedInhttps://www.linkedin.com/company/iconiq-capital-llc/ICONIQ Growth | Websitehttps://www.iconiqcapital.com/growthThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#VentureCapital #StartupFunding #Fintech #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Get ready for Owning The Outcome, a podcast that unpacks how HubSpot's most successful partners are leading with AI and owning the outcome in this new era.

The company HubSpot had a meteoric rise of growth and success, but their culture is what many point to for why it worked. Jason reflects on the lessons learned and what it means for other organizational cultures. Please rate and review the podcast to help amplify these messages to others! For full show notes visit https://jasonvbarger.com/podcast/culture-lessons-from-hubspot/ Jason Barger is a husband, father, speaker, and author who is passionate about business leadership and corporate culture. He believes that corporate culture is the "thermostat" of an organization, and that it can be used to drive performance, innovation, and engagement. The show features interviews with business leaders from a variety of industries, as well as solo episodes where Barger shares his own insights and advice. Subscribe to our channel: https://www.youtube.com/@JasonVBarger Make Your 2025 Effective!  Book Jason with your team at https://www.jasonvbarger.com Like or Follow Jason

In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing.=================================================Best Moments:(04:02) Partnerships as an under‑utilized growth hack for businesses of all sizes(05:20) How smaller companies can effectively partner with larger organizations(08:14) What makes a podcast “bingeable” — consistent, audience‑first value(09:15) Should you release podcast episodes you're not 100 % satisfied with?(11:30) Paid‑media strategies and when they really move the needle(14:03) The blurring line between creators and media companies(15:54) Prediction: online communities are the next big wave in the creator economy(17:55) How creative professionals can find fulfillment—and longevity—in marketing=================================================Guest BioCarly Baker develops podcast partnerships and media strategies for HubSpot Media Network, working on shows like My First Million and Marketing Against the Grain. A former professional classical oboist, she brings a unique creative lens to B2B media, championing personality‑led content and win‑win collaborations that expand reach and revenue.CONNECT WITH CARLY!! - Carly Baker More on Hubspot Media Network - https://creators.hubspot.com/=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

For this episode, we're going back to episode 1431, featuring my chat with Ollie Whitfield. He shares how you can use LinkedIn features to your advantage. Listen to learn how to use LinkedIn voice messages and videos to schedule more appointments.Using LinkedIn Voice Messages for Effective AppointmentsThe LinkedIn voice message is something new and not many people have seen it before. That's why many are prompted to open it and listen to it.LinkedIn voice messages show that you're giving effort; it's a slightly elevated way of showing your desire to build a connection with others.Showing your face or letting other people hear your voice improves your outreach. A mere text cannot convey your body language or your tone.A video message allows the prospects to see your mannerisms and that helps in building trust between people and implores them to do business with you.Improving Your Video Messages or Voice Messages on LinkedInThink of it as a very targeted approach. You can't send video messages or voice messages to everyone. Pick the right people to send the messages to.Instead of going through all the other channels, take it directly to the decision-makers and have a great chat with them.Make it a seamless conversation. Make sure not to send a voice message right off the bat. Set the expectation first. You can send a written message first, a heads up that you're sending a voice note on a certain subject.Lay the foundation first before sending the voice or video message so that they know what's coming their way.Ollie also curates content and posts it on LinkedIn. He takes note of the people who engage with his posts, lists the names of the people who engaged and fall under his ideal client profile, and then connects with them. Following up with these people with a video makes the outreach personalizedResearch the people you're going to send videos to. Don't jump into doing videos right away. Do your research and think of what you're going to say before you make the video.“LinkedIn voice messages show more effort and wanting to make a human-to-human connection instead of just sending a regular message.” - Ollie Whitfield.ResourcesFollow Ollie Whitfield on LinkedIn. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here:

The boys have finally jumped the shark with this episode. But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. There is no middle ground. The BBC will push its mission and content into TikTok and Instagram. But is it too late to fight disinformation? Max becomes HBO Max (again). It will be just HBO in 15 to 18 months. Marketing winners are Nutter Butter and Warner Brothers. Rants and commentary include AEO and Sperm Racing (yep...you saw that right). ----- This week's links: Zuckerberg's War on Advertising BBC Boss Goes for Truth Max Rebrands Again Nutter Butter Explodes Warner Brothers and Leveraging IP Weird Sperm Racing AEO Dumb or Crazy Smart ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Jessica Zwaan joined us again on The Modern People Leader to unpack how to structure a people ops as a product team. She shared four ways to build an HR squad, how to use a spider diagram for squad design, and why it's smart to pilot just one squad first.---- Sponsor Links:

John Burdett's journey from a high-performing software engineer to a purpose-driven business leader offers a compelling model for sustainable entrepreneurship. After years of chasing results and enduring burnout, he embraced servant leadership and emotional intelligence, reshaping his approach to business. His company, Fast Slow Motion, was founded on the belief that building intentional systems—not heroic effort—enables growth, stability, and fulfillment for both leaders and their teams. Burdett emphasizes the power of documenting processes, implementing smart CRM systems like Salesforce and HubSpot, and prioritizing long-term strategy over short-term gains. His “Three P's” framework—Purpose, People, and Profit—provides a balanced foundation for creating businesses that are not only profitable but also meaningful and human-centered. He also advocates for focusing on sales instead of early-stage fundraising, highlighting that consistent revenue is the best path to autonomy and scale. For entrepreneurs and business leaders looking to escape the chaos of reactive management and build something lasting, Burdett's insights are invaluable. Explore more of his leadership philosophy, real-world strategies, and business growth advice by visiting Fast Slow Motion's podcast page. We're happy you're here! Like the pod?Visit our website!For the accessible version of the podcast, go to our Ziotag gallery.

Looking to maximize affiliate earnings with minimal risk in 2025? Discover established programs offering up to 50% commissions from Advertmate, 30% lifetime recurring revenue from HubSpot, and more - all with proven track records and reliable payouts. Read more at https://muncheye.com/advertmate MunchEye City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://muncheye.com/

“You either crush it and they don't need you anymore, run out of leads, or just don't get the results. Every cold email engagement has an expiration date.” That was the reality for Noah Berk and his co-founder in 2016. Their business, built on cold outbound, worked at first. But behind the early wins was a model that couldn't hold. Highlights include: Cold Email: NOT a Long-term Sustainable Business Model (03:10), Doubling Down on HubSpot (08:18), Keeping the Lights On (12:08), And more… Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

 Et si votre CRM devenait un véritable levier de croissance intelligente ? En 1 heure chrono, découvrez comment l'IA générative va transformer les vie des commerciaux, du marketing et du service client qui utilisent actuellement des CRM classiques. Que vous utilisiez Salesforce, Hubspot ou d'autres outils, vous repartirez avec des stratégies concrètes, des outils et des retours d'expérience pour : - Enrichir automatiquement vos données clients (secteurs d'activité, web scraping IA...). - Automatiser les tâches chronophages (prospection post-salon, rédaction d'emails…). - Personnaliser vos interactions à grande échelle grâce aux chatbots et à l'analyse prédictive. Prendre les bonnes décisions à l'analyse de données CRM mais aussi de sources externes. Nous vous présenterons des outils comme DUST, Breeze, Leexi, Mistral… Vous aurez à l'issue une boîte à outils pour passer à l'action dès demain. Au sommaire : 1️⃣ Quels sont les opportunités de l'intégration de l'IA Générative dans le CRM 2️⃣ L'IA au secours du CRM pour une meilleure prise de décision - Comment pallier les limites des CRMs traditionnels (ex. Salesforce) avec des outils externes ? - Enrichissement automatique du CRM avec Mistral / ChatGPT. - Exploiter les données publiques pour créer des fichier prospects qualifiés. - … 3️⃣ CRM + modules IA = vers une nouvelle efficacité ! - Les Chatbots IAG connectés au CRM - Le requêtage en langage naturel au service de la performance commerciale - La rédaction assistée par l'IA - La personnalisation des interactions - La production de contenus marketing. - La centralisation des données du CRM, de Notion, des Drives pour améliorer l'efficacité et la connaissance collective - La fin des tâches chronophages à faible valeur ajoutée pour les équipes (prise de notes…) 4️⃣ La prise de décision grâce à l'IA, focus sur les dirigeants Les nouveaux réflexes à adopter (diagnostic…) Les pièges à éviter (dépendance, surconfiance…) ✨ Avec la participation de : - Frédéric Canevet (ConseilsMarketing.com) : Expert en Growth Hacking & Marketing B2B. - Gabriel Dabi-Schwebel (1min30.com) : Pionnier du marketing & de l'intégration de l'IA dans le CRM 

Send us a textThe enterprise software and services landscape is experiencing a wave of strategic acquisitions, signaling aggressive moves by major players to expand capabilities and market share. Thomson Reuters' $600 million acquisition of tax automation firm SafeSend highlights the growing demand for streamlined financial compliance solutions, while HubSpot's purchase of Frame AI underscores the rising importance of AI-driven conversational insights in customer engagement. Meanwhile, WWT's blockbuster $1.25 billion deal to acquire Softchoice points to broader consolidation in IT services, and SPS Commerce's move to acquire Carbon6 Technologies reflects continued investment in retail and supply chain tech. Other notable transactions include Cass Information Systems acquiring AcuAudit from Acuitive Solutions, enhancing its audit automation offerings, and Later's $250 million acquisition of Mavely, a social influencer app, emphasizing the value of creator economy tools in modern marketing strategies.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Today's show: Alex interviews founders from two frontier technologies reshaping our world. First, ZioSec is tackling the cybersecurity risks of AI agents with continuous adversarial testing before real attacks happen. Then, Terabase shows how mobile robotic factories are transforming solar energy deployment, assembling massive solar farms directly in the desert. With AI scaling across enterprises and clean energy demand surging, these startups are building critical infrastructure for our future.Timestamps:(0:00) Introduction to the episode(0:53) Show Kickoff with Alex(1:15) ZioSec is Putting Agentic AI in Charge of Cybersecurity(9:41) Pilot - Visit https://www.pilot.com/twist and get $1,200 off your first year.(11:07)How Complex is ZioZec's Testing?(19:48) Superpower - The best founders know: better health = better business. Visit http://superpower.com/twist to skip the waitlist.(21:01) ZioSec's Vision for the Future(26:55) Terabase Wants to Transform How Solar is Built(30:00) Hubspot for Startups - Visit hubspot.com/startups and join the founders who are turning growth challenges into opportunities.(31:30) Is Solar Our AI Power Problem Savior?Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpLinks from episode:Check out ZioSec: https://ziosec.com/Check out Terabase: http://www.terabase.energyFollow Aaron:LinkedIn: https://www.linkedin.com/in/aaron-walls/X: https://x.com/aaron0wallsFollow Andruis:LinkedIn: https://www.linkedin.com/in/auseckas/Follow Terabase:X: https://x.com/terabaseenergy?lang=enFollow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: ⁠https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisThank you to our partners:(9:41) Pilot - Visit https://www.pilot.com/twist and get $1,200 off your first year.(19:48) Superpower - The best founders know: better health = better business. Visit http://superpower.com/twist to skip the waitlist.(30:00) Hubspot for Startups - Visit hubspot.com/startups and join the founders who are turning growth challenges into opportunities.Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarlandCheck out Jason's suite of newsletters: https://substack.com/@calacanisFollow TWiST:Twitter: https://twitter.com/TWiStartupsYouTube: https://www.youtube.com/thisweekinInstagram: https://www.instagram.com/thisweekinstartupsTikTok: https://www.tiktok.com/@thisweekinstartupsSubstack: https://twistartups.substack.comSubscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916

Today we're tackling one of the biggest questions B2B companies face: Should you keep both HubSpot and Salesforce connected—or is it time to fully switch? Join Casey Peddicord, Senior Director of Channel Sales at SmartBug, and Alex Bisaillon (a.k.a. “Biz”), Solution Architect at SmartBug, as they break down how to decide between integrating and migrating, based on real-world experience helping companies align their revenue tech stacks.

With 10,000 Americans turning 65 every day, the opportunity in AgeTech has never been greater. However, AgeTech and senior living organizations face unique challenges in marketing, sales, and customer retention—whether selling to seniors, caregivers, or healthcare providers. In this video, we explore how HubSpot's CRM, automation, and AI-driven tools can help AgeTech companies overcome these challenges and scale effectively. What You'll Learn: ✅ The Unique Challenges of Scaling an AgeTech Company – Navigating long sales cycles, trust-driven decision-making, compliance hurdles, and high customer acquisition costs. ✅ How HubSpot Solves These Challenges – Using AI-powered lead scoring, automation, conversational marketing, and pipeline management to improve efficiency. ✅ Customer Retention & Engagement Strategies – Leveraging HubSpot's Customer Service Hub, automated check-ins, and knowledge base tools to enhance customer experience.

In this episode of SmartBug on Tap, titled "Setting Up HubSpot for AgeTech Organizations," I delve into the intricacies of configuring HubSpot to meet the unique needs of AgeTech companies. Joined by John Suarez, SmartBug's Director of HubSpot Strategy, we explore the importance of setting up HubSpot correctly from the start to ensure data integrity and operational efficiency. John shares insights on managing parent-child company relationships, handling multiple buyer personas, and maintaining clean data. We also discuss how to leverage HubSpot's features for tracking referrals and managing operations across multiple locations. Tune in to learn how to create a robust HubSpot foundation that supports your business goals and enhances trust with your audience.

Join us as we unpack one of the most common questions new HubSpot users ask: Do you begin with Marketing Hub or Sales Hub? This episode features a tactical discussion between Tonia Speir, Senior Sales Executive at SmartBug, and John Suarez, Director of HubSpot Strategy at SmartBug, diving into how to make the right first move in HubSpot based on your business model, team structure, and long-term goals.

Take a deep dive into how private equity firms are streamlining reporting, reducing inefficiencies, and driving portfolio-wide growth using HubSpot. This episode features an insightful conversation between Paul Schmidt, SmartBug's VP of Marketing, and Casey Peddicord, Senior Director of Channel Sales, breaking down how private equity firms are overcoming fragmented tech stacks, manual reporting, and siloed data by using HubSpot as a single source of truth.

Let's dive deep into how healthcare organizations can leverage HubSpot to modernize their marketing, sales, and service operations while staying compliant with ever-evolving healthcare regulations, including HIPAA. Join SmartBug HubSpot experts Paul Schmidt and Casey Peddicord as they explore: ✅ Why more healthcare orgs are adopting HubSpot now than ever before ✅ What HubSpot's HIPAA compliance means for storing PHI and building forms ✅ Real-world examples from medical device companies, vein clinics, and more ✅ How healthcare CRMs integrate with EHR/EMR systems like Epic and Athena ✅ What to look for in a HubSpot partner (including compliance credentials) ✅ Implementation timelines, permissioning best practices, and success metrics Whether you're a marketing leader, IT stakeholder, or operations exec in healthcare, this conversation is packed with insights on how to reduce tool sprawl, improve visibility, and scale securely with HubSpot.

Your quota doesn't take a summer vacation, so your pipeline-building efforts can't afford to either. This is a reality check. Summer is coming fast, and if you don't get your pipeline positioned for success now, you'll be scrambling come mid-July. The summer sales slowdown is a documented phenomenon across almost every industry. According to data from HubSpot, prospecting response rates can drop by as much as 25% between June and August.  Appointment conversion rates decline by similar percentages. And overall deal velocity—how quickly opportunities move through your pipeline—slows dramatically during this period. Why does this happen? It's simple: Decision-makers take vacations. Buying committees become fragmented with staggered time off. Business momentum slows as organizations shift to a summer mindset. And you are distracted with the pool, the beach, your kids, and fun travel.  Salespeople Wait Until it is Too Late That's reality. Now, here's the brutal truth. Each summer salespeople make the same bad mistake—they wait until they're already in the summer slump to try to climb out of it. By the time they realize their pipeline is drying up in late June, it's already too late to course-correct, leading to stress and anxiety as their sales numbers and income drop as the temperature rises. If you are not focused on building your summer pipeline now, you are in big damn trouble. First, your prospects become harder to reach, which means your connection rates drop. With lower connection rates, you get fewer meetings. Fewer meetings lead to fewer opportunities entering your pipeline. Meanwhile, your existing pipeline is moving slower than normal due to vacation schedules. These factors don't just add up—they multiply.  And here's the kicker—while you're experiencing this slowdown, your quota isn't taking a vacation. Your revenue targets remain unchanged. In fact, for many organizations, Q3 is when quota ramps up higher and the pressure really starts to build to hit annual targets. The Sales Psychology of Going Into Summer Prepared to Make Quota Beyond the pure mathematics of pipeline building, there's a psychological advantage to preparing now. When you're proactively filling your pipeline ahead of the summer slowdown, you operate from a position of confidence and abundance. Sales professionals who hit the summer slump with a thin pipeline typically find themselves in panic mode. When you're in panic mode, prospects can sense it. Your conversations become more about your needs than theirs and your willingness to discount increases. These behaviors ultimately reduce deal profitability and your income, and damage your relationships with potential customers. Contrast this with the sales professional who's already built a healthy summer pipeline. They can approach each conversation with genuine curiosity and patience. They can focus on value creation rather than transaction acceleration. They can maintain price integrity because they're not desperate for the deal. And they can actually have summer fun rather than summer stress.  Double Down on Prospecting Now The simple reality is that connecting with prospects will get harder during summer. So you need to double your outreach volume now. If you normally make 30 prospecting calls daily, bump that to 60 for the next six weeks. The 30-Day Rule states that the prospecting you do in this 30-day period will pay off for the next 90 days. In other words, the seeds you plant today will determine your harvest in July and August. Knowing your pipeline is healthy going into summer allows you to enjoy any vacation time you take without constantly checking emails. When you're not scrambling for deals, you can be more selective about which opportunities you pursue, focusing on ideal customer profiles rather than anyone with a pulse. A well-built summer pipeline might actually allow you periods of lower activity that you can use for s...

It may be easier for you to copy and paste a ChatGPT-generated email for your cold outreach, but it's probably not landing the results you want from your prospects. Instead, get on the phone and dial your potential clients to close a deal. Before you tell me that you can't do it, I'm telling you that it's way easier than you think. Why I Think Phone Calls Are BetterAfter working with various organizations and sales reps, I've noticed how phone calls have been proving more effective for them.Following the pandemic, many of us grew tired of constant online interactions. Everyone is craving genuine human connection now, and this includes your prospects.Those hundreds of automated messages you're sending? They're making your prospects feel disconnected from you and believe you're not genuine. Phone calls allow you to build real trust, helping them feel connected to you and less like you're just after their money.Also, when you take the time to actually converse with your prospects, building rapport becomes much easier. I'll even share an example from a client of mine who prefers phone calls over emails, perfectly illustrating this point.And even if you're making phone calls and not immediately reaching clients, remember there are tools to help you out. For example, services like JustCall can help you reach more prospects effectively, without spamming them."If we can have ways to have more engaging conversations, you can have a higher chance of success.” - Donald Kelly.ResourcesTry JustCall to automate your outreachConnect with me on LinkedIn and send me a message for more help with cold outreach, or send me an email: donald@thesalesevangelist.comIf you need more help elevating your sales game, join my Sales Mastermind Class.Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your...

Bryan Power, Head of People at Nextdoor, joined us on The Modern People Leader. We talked about how the company is navigating its “third era” under the return of co-founder Nirav Tolia. We explored “The Founders Mentality”, embracing an owner's mindset, and Nextdoor's AI bootcamp.---- Sponsor Links:

Sid Kumar, Area Vice President of Go-to-Market Strategy and Planning at Databricks, joins the ZoomInfo Labs Podcast to break down the modern GTM org. From building global sales systems to operationalizing AI across workflows Sid brings lots to learn from.We dive into lessons Sid has carried from HubSpot, AWS, and CA Technologies, why a connected GTM is the future, and how to treat go-to-market like a product that's always evolving.In this episode, you'll learn:Why GTM should be treated like a product—not a processHow to scale go-to-market systems globally without losing local nuanceThe right way to experiment with AI across sales, marketing, and CSHow GTM architects can unify data, workflows, and outcomesFor more from ZI Labs, visit ⁠www.zoominfo.com/labs⁠ Ben on LinkedIn - www.linkedin.com/in/bensalzman Millie on LinkedIn - www.linkedin.com/in/milliebeetham

How do you build a multi-million dollar e-commerce business with just one employee? Is it possible to escape the corporate grind without raising venture capital or hiring a huge team?On this episode of The Freedom Framework Show, host Sam Silverman sits down with David Groechel, founder of the successful pickleball brand 11SIX24. David shares his incredible journey from early entrepreneurial hustles and corporate sales roles at places like HubSpot (plus a candid story about a failed bar!) to launching and scaling a $15 million potential e-commerce operation built on lean principles, AI automation, and zero paid advertising.Discover David's playbook for hyper-efficiency, including:Lessons learned from corporate bureaucracy and how it inspired his lean mindset.Leveraging AI agents for customer support and marketing (even if you're not technical).Building a powerful brand through founder-led content, community engagement, and a thriving affiliate network.The power of focusing on the 20% of activities that drive 80% of revenue.How he started his business for under $10,000 and prioritized action over analysis.Maintaining impressive profit margins through operational efficiency.Actionable advice for anyone currently in a high-paying W2 role who dreams of building their own freedom and sustainable wealth.This conversation is packed with insights for aspiring entrepreneurs, current business owners looking to optimize, and anyone feeling trapped in the 9-to-5. Learn how simplicity scales and how modern tools can help you build your own version of the Freedom Framework.Find David's paddles at: https://11six24.com/Learn more about building your own freedom at The Freedom Framework Show.(Keywords: Entrepreneurship, Lean Startup, AI in Business, Ecommerce, W2 Escape, Financial Freedom, Business Automation, Sam Silverman, David Groechel, 11SIX24, Pickleball, Side Hustle, Building Wealth, Corporate Escape, Small Business Owner, Profitability, Zero Ad Spend)

I'm a strong believer that you should sell to B2B buyers the same way you sell to B2C prospects. If you don't believe this, you should listen to this conversation with B2C expert, Josh Koplin. He's here to share why B2B prospects want the same experience as B2C customers and how you can give it to them.Meet Josh KoplinAs Co-founder and CRO of EDEN, a home services SaaS startup, Joshua Koplin spearheads the company's mission to equip contractors with innovative technology, fostering business growth and exceptional customer experiences. His extensive experience in finance, innovation, and business development includes leading the IPO for Japan's largest renewable energy developer, RENOVA Inc., and previous roles in investment banking and M&A at J.P. Morgan.Adopting a B2C Experience into the B2B WorldThe B2B prospects in the fancy offices are also the same ones doing B2C buying. They see what it takes to make someone buy, and they want that same experience when a B2B seller is offering them a service or product.Josh shares how his company is modernizing the sales process to provide instant gratification. He studies what consumers want and applies that knowledge to the HVAC and home services space.Overcoming Pricing ChallengesIn the B2C world, the price of a product or service is right there in your face. However, it's often hidden in the B2B world. Josh shares that online pricing is often the first thing on a buyer's priority list, and they will have this in mind when searching for a product. Adopting upfront pricing allows a B2B consumer to feel more comfortable about their buying decision.He also explains why it's still essential for sellers to include the benefits of a product along with the pricing to provide a better experience for those in the B2B world.AI Search Changing Both WorldsIn the B2C and B2B worlds, AI has completely changed the way we look for information on Google. Before you can even scroll down, you see AI gathering the data you need.It makes old-school SEO methods obsolete, so how can you ensure your business still reaches the ranks?Josh shares that the best thing for B2B sellers to do is to put their "kitchen table conversations" online. This is where you act as the consultant and listen to your customers' pain points, needs, and wants. You provide everything they need to know to help them make informed decisions.Josh also goes into what zero-click searches are and how they are affecting the B2B world.“AI search and consumers are turning more towards the kitchen table conversations online. The more helpful you are, the greater the chance of conversation from consumers.” - Josh Koplin. ResourcesIf you want to connect with Josh, you can reach him by email at josh.koplin@e-denhomes.comYou can also connect with him on LinkedInSponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at

Buckle up! AI is driving now. Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of safety precautions. We need to be worried. Very worried. Trump wants to tariff the movie business. Tell me exactly how that would work please? And Virginia signs a social media scrolling reduction that won't reduce scrolling. Winners and losers include LEGO and Warren Buffett. Rants and raves include Disney's new park and the White House social media effort. ----- This week's links: Zuckerberg and Meta AI Trump Tariffs and Hollywood Virginia Law on Social Media Warren Buffett Retires LEGO and F1 Racing Trump Social Media Strategy Disney's New Park ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Get Noticed! Send a text.Think your business data is under control? Think again. In this eye-opening episode, Jim James talks with Paul Graeve, founder of The Data Group and author of Data Driven Leader, about why owning and mastering your data might be the biggest business edge you're overlooking.Paul reveals:The mindset shift every entrepreneur needs to treat data like gold.The hidden costs of siloed data across tools like HubSpot, Shopify, and Salesforce.How to unify scattered info with cloud-based solutions like Snowflake.Why dashboards and alerts should empower everyone—from interns to execs.A powerful tip for business continuity most startups miss.His personal journey writing Data Driven Leader—and what leaders often get wrong.If you're building a business that lasts and scales, this episode is for you. Listen to the full conversation on The UnNoticed Entrepreneur—available on Spotify, Apple Podcasts, and YouTube.Grab Paul's book: Data Driven LeaderBuzzsprout - Let's get your podcast launched!Start for FREEDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Graphic design toolbox - VismeVisme is an online form builder specifically built to optimize for better conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant more stories like this? Subscribe to my free newsletter https://www.theunnoticedentrepreneur.com/

In this episode, we welcome Susan Barry, host of the Top Floor podcast and founder/CEO of Hive Marketing. Dive into Susan's extensive background in hospitality, from her early days in restaurant catering to her significant role in Starwood, opening New Build hotels. Discover her journey of starting her own business during the financial crisis and evolving it into a B2B marketing powerhouse in the hospitality industry. Susan shares how she launched her podcast, Top Floor, and its growth over the last four years, while discussing the state of the hospitality industry, technology gaps, and trends. Tune in for an engaging conversation that covers the importance of treating teams well, bringing back the essence of hospitality, and the future of hotel and short-term rental integration. Don't miss Susan's invaluable insights and her passion for the industry's progression! Connect with Susan Barry: ⁠⁠LinkedIn⁠⁠ ⁠⁠Hive Marketing The Top Floor Podcast SLICK50 - for 50% off LinkedIn Content Made Easy Connect with Wil: ⁠⁠LinkedIn⁠⁠ ⁠⁠Instagram⁠⁠ This episode is brought to you by our sponsors at: ⁠⁠Hostfully⁠⁠ – $500 off onboarding fee using code SLICK500 - Connect with⁠⁠ Frank here!⁠⁠ ⁠⁠Send Squared⁠⁠, the Hubspot for Hospitality Brands & Professionals! Get your business and leads organized and automated with Send Squared, the industry's best CRM! ——– Thank you for tuning into our podcast!⁠⁠ Slick Talk⁠⁠ is a⁠⁠ Hospitality.FM⁠⁠ production, and you can find more of our shows at Hospitality.FM or anywhere else you listen to your podcasts! Listen to more episodes on our⁠⁠ website⁠⁠ and take a look at our amazing⁠⁠ podcast and network sponsors⁠⁠ that make this all possible! You can also listen to our Monday morning podcast,⁠⁠ Good Morning Hospitality⁠⁠, where we discuss the industry in a more casual setting! If you ever want to contact us for guest suggestions or anything else related to the podcast, please fill out⁠⁠ our contact form⁠⁠, and we will be in touch! Last but not least, we love to connect on LinkedIn!⁠⁠ Let's connect⁠⁠ there so you can see the daily content we post beyond the podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices

Is generative AI rewriting the rules for how startups scale, hire and grow? In this episode, Brian Rothenberg, Partner at Defy.vc, explores how the resurgence of the Bay Area, the rise of generative AI and the future of marketplaces are reshaping the startup landscape. We revisit Brian's 2017 talk on scaling marketplaces and analyze which lessons still hold true. Specifically, Brian discusses:(02:54) Why defy backs early-stage founders with a strong operator mindset.(03:59) How the Bay Area has re-emerged as the epicenter of AI-driven innovation.(09:15) Applying AI to the most constrained side of a marketplace can unlock major growth.(12:37) Training-wheel tools can help onboard more users to AI in a business-friendly way.(15:46) Generative AI can likely handle 80–90% of tasks that once needed large teams.(20:11) AI performance may shift ratings to simple yes-or-no outcomes.(25:40) Verified identities could help filter fake content as trust declines.(31:55) AI may shift roles but will likely create new kinds of jobs.(35:00) Data privacy concerns are fueling cautious AI adoption and enterprise solutions.(40:42) Outcome-based pricing is overtaking traditional per-seat SaaS models.Resources Mentioned:Brian Rothenberghttps://www.linkedin.com/in/brianrothenberg/Defy.vc | LinkedInhttps://www.linkedin.com/company/defy-vc/defy.vc | Websitehttps://defy.vc/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#StartupGrowth #VentureCapital #Entrepreneurship #OutcomeBasedPricing #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstoryAdam Biddlecombe is a British entrepreneur and AI educator best known as the co-founder of Mindstream, an AI-focused newsletter that grew to over 150,000 subscribers before being acquired by HubSpot in 2024. Now serving as Head of Brand at Mindstream within the HubSpot Media Network, he leads content and brand strategy while sharing insights on AI, marketing, and entrepreneurship with his 190,000+ LinkedIn followers.➡️ Show Linkshttps://twitter.com/adam_bidd/ https://www.linkedin.com/in/adam-bidd/ ➡️ Podcast SponsorsHubspot - https://hubspot.com/ Vanta - https://www.vanta.com/scott Federated Computer - https://www.federated.computer Lingoda - https://try.lingoda.com/success_sprintCornbread Hemp - https://cornbreadhemp.com/success (Code: Success)FreshBooks - https://www.freshbooks.com/pricing-offer/ Quince - https://quince.com/success Northwest Registered Agent - https://www.northwestregisteredagent.com/success Prolon - https://prolonlife.com/clary NetSuite — https://netsuite.com/scottclary/ Indeed - https://indeed.com/clary➡️ Talking Points00:00 - Intro00:00 – Meet Adam Biddlecombe03:28 – The Moment Mindstream Clicked05:18 – AI Meets Music08:17 – Failing Forward11:16 – Stick With It or Let It Go?15:58 – Don't Compare Your Day One23:00 – Sponsor Break27:01 – Lessons That Built Mindstream30:13 – Why AI Content?35:33 – What Kept Them Going40:22 – Can Creators Think Like CEOs?46:09 – What Worked—and What Didn't49:30 – Sponsor Break53:09 – When You're Just Another Email57:03 – Smart Spending on Newsletters1:00:45 – Why Cold Emails Flopped1:04:00 – Newsletter CPM: What's Ideal?1:10:54 – When HubSpot Came Knocking1:12:23 – Always Building to Sell?1:20:00 – Are Newsletters Beginner-Friendly?1:21:29 – One Big Misconception1:23:04 – Hard Lessons You Don't Want1:29:15 – Toxic Advice Entrepreneurs Hear1:35:30 – A Lesson for the Next GenerationSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jessica Zwaan, COO at Talentful and author of Built for People,  joined us on The Modern People Leader.We talked about “human ops” versus “people ops”, the sprint planning process for her people team, and how nobody gets people ops as a product 100% right (and that's ok).---- Sponsor Links:

From a 350-square-foot home in South India to leading HubSpot, a $30B CRM powerhouse, Yamini Rangan's journey is nothing short of remarkable. In this episode, Yamini shares how she's guiding HubSpot through a post-pandemic shift toward product-led growth, the hard-won lessons behind building go-to-market alignment, and why human-centric leadership is her edge in an AI-first world. Plus, her take on why data is the new battleground in tech.Chapters: 00:00 Trailer00:52 Introduction02:22 Fire in my belly10:06 Constraints12:19 Peak performance16:38 Helping while in sheer panic21:43 The general ethos30:14 Customer value36:08 Excited and scared47:25 Becoming CEO54:19 Feeling behind1:01:51 Very lonely1:05:34 Losing credibility1:08:42 Slowing down, sitting still1:12:31 No patience to finish a book1:15:39 Who HubSpot is hiring1:15:54 What “grit” means to Yamini1:16:45 OutroMentioned in this episode: Sequoia Capital, Carl Pieri, Brian Halligan, Zoom Workplace, Meta Platforms, Google, Anthropic, Microsoft, Salesforce, Blockbuster Video, BlackBerry Limited, Axon Enterprise, Netflix, Snapchat, Harvey, Dharmesh Shah, Gödel, Escher, Bach: an Eternal Golden Braid, Sapiens: A Brief History of HumankindLinks:Connect with YaminiXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Why you should listenDiscover how AI can continue conversations in your tone—without sounding robotic or off-brand.Learn how to win more deals by replying faster, even when you're not online.Get clarity on what AI can handle in outreach—and where your human touch still matters.If you're still stuck doing manual outreach—or your LinkedIn automation tools leave you hanging once someone replies—this episode is your upgrade. I sit down with Casey O'Toole from LinkyBot.ai, who's built a smarter AI assistant that doesn't just start conversations but keeps them going in your voice until the prospect books a call.Casey shares how LinkyBot helps SaaS Consulting Partners like Salesforce, HubSpot, and Zoho agencies move from ghosted messages to real pipeline by automating LinkedIn conversations after the reply—without putting your brand at risk. We talk personalization, tone training, inbox management, and how AI actually frees you to focus on strategy and closing.About Casey O'TooleCasey is an innovative leader in the tech consulting space, specializing in SaaS partnerships and digital strategy. As the driving force behind LinkyBot.ai, Casey empowers businesses to leverage AI-driven solutions for streamlined operations and enhanced client engagement. With a passion for bridging technology and business growth, Casey's insights are a game-changer for tech consultants and SaaS partners looking to stay ahead in a rapidly evolving landscape.Resources and LinksLinkybot.aiCasey's LinkedIn profileCasey's Facebook profileFollow Casey on Instagram: @linkybot_aiYotutube Channel: LinkedIn AlchemistPrevious episode: 606 - Beyond the Owner Bottleneck: Systematizing Your SaaS Consulting Firm with AI with Andy ForbesCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

It's undeniable that B2B prospecting has changed, and what used to work probably isn't working for you anymore.That's why I invited my guest, Yoni Tserruya, the CEO and co-founder of Lusha, to share insights on what's changing in the B2B prospecting world and what you can do to adapt to these changes to keep closing deals.Meet Yoni TserruyaAfter noticing how easy it was to connect with anyone in the world thanks to social media, Yoni also observed that customers were becoming more accustomed to generic outreach. He created the company Lusha to help sellers craft messages that prevent their customers from ignoring their outreach attempts.Personalization Matters in SalesA friend of mine shared how some of their reps are getting 50 booked appointments per month. However, they're sending a crazy number of emails to get those appointments. Even though they're closing deals, it's happening at such a slow pace that it seems pointless.Yoni shares how more personalization in emails is important and how it helps sellers book more meaningful appointments. He also explains how the future of sales relies on relevance to help keep their pipeline filled.How to Become More PersonalThanks to AI technology, we are now able to cut down the time spent on finding data. But what you might not realize is how it can be used to make your outreach more personal.Yoni explains how AI tools are wonderful for all non-selling activities, while sellers should focus on building relationships and connecting with prospects. Separating the tasks between sellers and AI tools will allow outreach to stay personal.Yoni provides details on how his product, Lusha, helps sellers make their outreach more personal for customers. He explains how it prevents you from having to waste time switching between different products and how it makes the prospecting process easier.“We want to make salespeople human again. We want to bring back what they love to do, what they're good at, and what they signed up to do.” - Yoni Tserruya. ResourcesFor more help personalizing your outreach, check out the AI sales tool Lusha. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey

Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including: The Rise of Creators in 2025 Renting vs. Owning The TikTok Effect Community as Currency Revenue Mix How to Get Rich as a Creator Here's a link to the complete study. ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Today's show: Jason, Alex, Lon and Special Guest Mark Jeffrey of Hash Rate, cover the explosive rise of Bittensor, a decentralized AI compute network some are calling the “third great coin” after Bitcoin and Ethereum, explore Meta's bold move to host its open-source LLaMA models via partnerships with Groq and Cerebras—potentially setting the stage for a future AWS competitor—and unpack shocking revelations from the Wall Street Journal about Meta AI chatbots engaging in inappropriate conversations with underage users. Plus, we explore how AI is now writing up to 30% of code at major tech firms like Google and Microsoft, signaling a radical shift in how software gets built.Timestamps:(0:00) Episode Teaser(1:28) Introduction to the episode and guests(2:31) Mark Jeffrey's involvement in crypto and Bittensor project(5:06) Bitcoin vs. Bittensor: Stability and efficiency(10:20) Hubspot for Startups - Visit hubspot.com/startups and join the founders who are turning growth challenges into opportunities.(15:16) Governance, staking, and starting a subnet in Bittensor(17:52) Exploring Ready.AI and its impact on the future of AI(20:08) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://www.Squarespace.com/TWIST(27:17) Trump's influence on crypto regulations and the stablecoin act(30:03) Oracle - Try OCI and save up to 50% on your cloud bill at https://w⁠⁠⁠⁠ww.oracle.com/twist(38:42) AI-driven VC outreach and Alexis Ohanian's advice on cold emailing(45:03) Introducing LayerNext with CEO Buddhika Madduma and customer onboarding challenges(49:04) Ikigai for startups and balancing bespoke work with scalable product development(55:38) Strategies for securing lighthouse customers and the 'bear hug' approach(56:43) Reddit rapid response: Debating the return to office for young professionals(1:04:05) Closing remarks and guest plugsSubscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpLinks from episode:Hash Rate Podcast: https://www.youtube.com/@markjeffreyLayerNext: https://www.layernext.ai/r/antiwork: https://www.reddit.com/r/antiwork/Follow Mark:X: https://x.com/markjeffreyLinkedIn: https://www.linkedin.com/in/markjeffrey/Follow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: ⁠https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisThank you to our partners:(10:20) Hubspot for Startups - Visit hubspot.com/startups and join the founders who are turning growth challenges into opportunities.(20:08) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://www.Squarespace.com/TWIST(30:03) Oracle - Try OCI and save up to 50% on your cloud bill at https://w⁠⁠⁠⁠ww.oracle.com/twistGreat TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarlandCheck out Jason's suite of newsletters: https://substack.com/@calacanisFollow TWiST:Twitter: https://twitter.com/TWiStartupsYouTube: https://www.youtube.com/thisweekinInstagram: https://www.instagram.com/thisweekinstartupsTikTok: https://www.tiktok.com/@thisweekinstartupsSubstack: https://twistartups.substack.comSubscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916

Ep. 323 Did you know you can build a custom AI-powered marketing grader for any tactic in just minutes? Kieran dives into the exact process he uses to instantly evaluate and improve marketing work with AI—from legendary copywriting principles to advanced product positioning feedback. Learn how to swipe timeless tactics, engineer prompts for your unique needs, and create a universal marketing grader to upgrade your product launches, landing pages, paid campaigns, and more. Mentions Marketing tactics falling flat? Get 1,000+ AI Marketing Prompts: https://clickhubspot.com/wtc David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman) HubSpot's CRM https://www.hubspot.com/products/crm Pipedrive https://www.pipedrive.com/ Gong https://www.gong.io/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

In today's competitive market, many entrepreneurs, solopreneurs, business leaders, and marketers struggle to cut through the noise and scale their businesses. Kipp Bodnar's rise from employee to Chief Marketing Officer at HubSpot in just five years demonstrates how the right mindset and focus drive success. By blending entrepreneurship, inbound marketing, and leadership, he achieved remarkable growth. In this episode, Kipp shares the most effective marketing strategies, reveals how to spot opportunities, and the key to scaling your business through content marketing, customer relationships, and AI. In this episode, Hala and Kipp will discuss:  (00:00) Introduction (01:24) Key Strategies for Career and Business Growth (10:32) The Entrepreneurial Mindset in Leadership (12:10) HubSpot's Secret to Global Marketing Success (15:10) Inbound vs Outbound Marketing (17:23) Effective Content Marketing Strategies (22:00) Three Ways to Stand Out as a Content Creator (24:16) The Value of Email and Online Marketing (30:42) Leveraging AI in Sales and Marketing (35:52) The Power of Customer Service in Retention (39:09) How to Market a Startup with Limited Funds (40:53) Marketing Strategies for Busy Entrepreneurs Kipp Bodnar is the Chief Marketing Officer at HubSpot, a leading global marketing and sales platform. His expertise in social media, SEO, and email marketing helped him advance to CMO in just five years. With a background in entrepreneurship and marketing, Kipp also hosts the Marketing Against the Grain podcast, where he shares insights on AI, marketing trends, and growth hacks. Sponsored By: Resources Mentioned: Kipp's Podcast, Marketing Against The Grain: bit.ly/MarketingAgainstTheGrain  Kipp's Book, The B2B Social Media Book: bit.ly/B2BBook  Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Marketing Podcast.