Podcasts about HubSpot

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American marketing software company

  • 1,936PODCASTS
  • 5,803EPISODES
  • 31mAVG DURATION
  • 3DAILY NEW EPISODES
  • Jul 7, 2022LATEST
HubSpot

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Best podcasts about HubSpot

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Latest podcast episodes about HubSpot

Entrepreneurs on Fire
How to Achieve Limitless Prosperity in 2022 with Krista Mashore

Entrepreneurs on Fire

Play Episode Listen Later Jul 7, 2022 28:54


Krista Mashore is in the top 1% of coaches nationwide. She is the author of four bestselling books focusing on digital marketing and was named Yahoo Finance's number 1 digital marketer to watch in 2021! She recently went from zero to 40 million dollars in just under our years. Top 3 Value Bombs: 1) Anybody can be successful. Just don't give up too soon. 2) Mindset is more important that skill set. 3) You are the only one responsible for creating the life that you deserve. Free Challenge! Share the Secrets to the Millionaire Mentality - Limitless Prosperity Challenge Sponsors: Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark's business coaching helps thousands of entrepreneurs to dramatically increase profitability. HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com.

Entrepreneurs on Fire
Getting Business Owners 200K with the ERC Credit with Josh Zieglowsky

Entrepreneurs on Fire

Play Episode Listen Later Jul 6, 2022 17:20 Very Popular


Josh Zieglowsky has been instrumental in getting ERC potentially to a 30 Billion Dollar valuation. Top 3 Value Bombs: 1. ERC is the last COVID relief fund stimulus package available to business owners. 70-80% of business owners don't know about it. 2. The program is meant to stimulate the economy and help business owners get back on their feet based on what happened during the pandemic. 3. ERC is something that you don't have to pay back. It's not a loan. Find out if you qualify for the ERC Credit in just 10-15 minutes - ERC Specialists for Fire Nation Sponsor: HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com.

Alexa Entrepreneurs On Fire
Getting Business Owners 200K with the ERC Credit with Josh Zieglowsky

Alexa Entrepreneurs On Fire

Play Episode Listen Later Jul 6, 2022 17:20


Josh Zieglowsky has been instrumental in getting ERC potentially to a 30 Billion Dollar valuation. Top 3 Value Bombs: 1. ERC is the last COVID relief fund stimulus package available to business owners. 70-80% of business owners don't know about it. 2. The program is meant to stimulate the economy and help business owners get back on their feet based on what happened during the pandemic. 3. ERC is something that you don't have to pay back. It's not a loan. Find out if you qualify for the ERC Credit in just 10-15 minutes - ERC Specialists for Fire Nation Sponsor: HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com.

Priority Pursuit
064. Four Reasons Creative Entrepreneurs Should Go to Conferences

Priority Pursuit

Play Episode Listen Later Jul 6, 2022 21:36


I just had the pleasure of both speaking at and attending The Graceful Gathering—a boutique wedding photography conference—and I'm feeling pretty lit up.  While I used to prioritize attending a couple conferences or workshops a year, COVID prevented these gatherings from happening. And, as a result, over the last two years, I got out of the habit of making conferences a priority.  But, The Graceful Gathering was a beautiful reminder of (1) why these events matter and (2) the fact that conferences and workshops have been the inspiration for some of my biggest and most profitable business moves.  I truly don't believe Victoria Rayburn Photography would be what it is today without conferences and workshops. And, as a result, in this week's episode of Priority Pursuit, I want to discuss three reasons creactive entrepreneurs should go to conferences and discuss how you can decide which conferences are right for you.  Four Reasons Creative Entrepreneurs Should Go to Conferences You don't know what you don't know. You're given an opportunity to be introduced to new softwares, products, tools, & even mentors. You give yourself time & space to work “on” your business instead of “in” your business.  Conferences are an opportunity to build community with people who understand your goals & struggles firsthand.  How to Choose the Right Conferences for You  Look for conferences or workshops that are specific to your goals.   Attend diverse conferences. Choose conferences that speak to your goals & values.  Conference Recommendations for Creative Entrepreneurs ShowIt's Spark Conference - https://spark.showit.co/  HubSpot's INBOUND Conference - https://www.inbound.com/  The Arielle Peters Workshop - http://workshop.ariellepeters.com/  The Graceful Gathering - https://thegracefulgathering.thecannonsphotography.com/  The New Adventure Workshop - https://www.instagram.com/thenewadventureworkshop/  The In Focus Marketing Summit - https://www.infocusmarketingsummit.com/    You can find a more detailed version of this episode's show notes at:  https://victoriarayburnphotography.com/reasons-creative-entrepreneurs-should-go-conferences.  Mentioned Links & Resources AfterShoot - https://aftershoot.com/get-started/?referrer=R3096XIU  “Episode 006: Building Your Business Through Vendor Relationships with Arielle Peters” - https://aftershoot.com/get-started/?referrer=R3096XIU  “Episode 015: Balancing Entrepreneurship & Motherhood with Arielle Peters” - https://victoriarayburnphotography.com/balancing-entrepreneurship-motherhood-arielle-peters/  “Episode 046: How to Foster Community in Your Industry as a Creative Entrepreneur with Courtney Cannon” - https://victoriarayburnphotography.com/how-foster-community-you-industry-creative-entrepreneur/   “Episode 013: How to Sell What You Love & Start Working with your Dream Clients with Nate Dale of New Adventure Productions” - https://victoriarayburnphotography.com/how-sell-what-you-love-start-working-your-dream-clients-nate-dale/  “Episode 020: How to Identify Your Ideal Customer as a Creative Entrepreneur with Nate Dale of New Adventure Productions” - https://victoriarayburnphotography.com/how-identify-ideal-customer/  Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/  Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/  Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426     Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/

Entrepreneurs on Fire
How to Turn Your Annual Income into Your Monthly Income While Working 50% Less with Dr. Marquel Russell

Entrepreneurs on Fire

Play Episode Listen Later Jul 5, 2022 27:08 Very Popular


Dr. Marquel Russell has helped his clients generate $500 Million+ in revenue, earned the title, King of Client Attraction, and has been called one of the greatest marketing geniuses of our time. Top 3 Value Bombs: 1. The best way to standout is to be your authentic self. Nobody can compete with that. 2. The first rule when it comes to monetization is premium pricing. Figure out what you can offer to the marketplace based on your expertise. In reality, when people pay premium prices, they want less deliverables. They want speed and results. 3. Most entrepreneurs work way too hard simply because they don't charge enough, so they don't really have the margin to hire other people. Sign up to grab your 7-Figure Client Business Building Bundle 100% FREE!... or Text EOF to 833-560-0283 - Marquel's Website Sponsors: HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com. Thinkific: Download your free report that reveals what the top 20% of course creators are doing right now to be so darn successful at Thinkific.com/firetrends!

Under The Canopy: More Than a Marketing Podcast
49: "Running Up That Hill" With Content Marketing

Under The Canopy: More Than a Marketing Podcast

Play Episode Listen Later Jul 5, 2022 19:17


What can Kate Bush teach us about reviving old content?Season four of Stranger Things just wrapped up, and it's made major waves in the music world with the reintroduction of Kate Bush's 1985 release called, "Running Up That Hill (Make a Deal With God)" from her Hounds Of Love album.It's fascinating that it has not only become such a pivotal part of the show (no spoilers here!), but it has also taken over the airwaves 37 years later.The success of "Running Up That Hill" has raised a question for me and for the team here at Web Canopy Studio:...Can old content become relevant again?In the marketing world, it's pretty easy to put out a piece of content and watch it go off into the ether and die, where we never really hear from it again.But it doesn't necessarily have to be that way.It took "Running Up That Hill" almost 40 years with relatively low recognition before it took off thanks to a new medium. It hit #1 on the Billboard Global 100.It has been used 1.8 million times in TikTok videos. It has been streamed 465 million times globally, which is a 16,000% increase before the show aired.And it's now the most-streamed song on both the US and global markets for the last few weeks.So how do we take a page out of Kate Bush's book and get our old marketing content to be relevant again? In this episode, I'm breaking down:- how to find old content that you produced and make it relevant again- how to expand on your content and make it better- how to reach a wider audience- and how to create an awesome experience for your audience And I promise - no spoilers! View the full blog article here to escape the upside down: https://www.webcanopystudio.com/blog/running-up-that-hill-with-content-marketing -----Ready to get more out of your website? Be sure to check out our newest program called the Website Accelerator!https://www.webcanopystudio.com/startThe Website Accelerator is the only program of its kind that helps you create a low-stress, easy-to-manage website that generates customers.Inside, we're going to guide you through all the ins-and-outs of building a high-converting website that generates results.You'll get access to all of our templates, themes, and resources, access to our team through group masterminds, and 1-on-1 specialized training.You'll work 1-on-1 with our team of strategists, developers, designers, and content writers on regular calls and communication so we can work side by sideYou'll also be able to join others just like you who are going through this process, as members of our team lead group masterminds and Q&A sessions.We're going to give you everything you need to design and build a beautiful, conversion-focused website inside your own HubSpot portal.We'll give you copy templates for landing pages, templates for email copy, HubSpot theme templates, swipe files, video training, audio files, PDFs, checklists, and guides to take ALL the difficult stuff off your plate.We're going through HubSpot tips, tricks, and strategies, how to get more out of the platform, and how to streamline and optimize your usage so you aren't spending hours a week just trying to keep up...And that just scratches the surface! Check out the Website Accelerator here: https://www.webcanopystudio.com/start

In Before The Lock

Expanding the number of use cases your community addresses beyond Support. Community Industry News: Sarah Wylie joined 6sense as Communities Marketing Manager Lauri Wansley joined HubSpot as Senior Manager, Community Managers  Karina Meza was promoted to Community Manager at Fiverr Amanda Petersen joined Siemens as Community Innovation and Incubation Lead Angela Keck joined Understood as Senior Community Manager Saumya Bagga was promoted to Manager, User Community Support at G2

Beating The Drum
How Customer Advocacy Can Be A Growth Lever with Christina Garnett

Beating The Drum

Play Episode Listen Later Jul 5, 2022 44:57


Christina Garnett is the Senior Marketing Manager, Offline Community and Advocacy at HubSpot. She was instrumental in launching their HubFans advocacy program, which now has over 27,000 members, as well as their Revenue Council for executive advocacy and HubFans council for top advocates. If you're planning to launch an advocacy community, this interview is a...

Alexa Entrepreneurs On Fire
How to Turn Your Annual Income into Your Monthly Income While Working 50% Less with Dr. Marquel Russell

Alexa Entrepreneurs On Fire

Play Episode Listen Later Jul 5, 2022 27:08


Dr. Marquel Russell has helped his clients generate $500 Million+ in revenue, earned the title, King of Client Attraction, and has been called one of the greatest marketing geniuses of our time. Top 3 Value Bombs: 1. The best way to standout is to be your authentic self. Nobody can compete with that. 2. The first rule when it comes to monetization is premium pricing. Figure out what you can offer to the marketplace based on your expertise. In reality, when people pay premium prices, they want less deliverables. They want speed and results. 3. Most entrepreneurs work way too hard simply because they don't charge enough, so they don't really have the margin to hire other people. Sign up to grab your 7-Figure Client Business Building Bundle 100% FREE!... or Text EOF to 833-560-0283 - Marquel's Website Sponsors: HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com. Thinkific: Download your free report that reveals what the top 20% of course creators are doing right now to be so darn successful at Thinkific.com/firetrends!

Entrepreneurs on Fire
The ONE Question You MUST Ask Yourself Today with Jenna Kutcher

Entrepreneurs on Fire

Play Episode Listen Later Jul 4, 2022 22:06 Very Popular


Author of "How Are You, Really?" and host of The Goal Digger Podcast, Jenna Kutcher is a born-and-raised Minnesota wife, mother, and entrepreneur who aims for two things daily: helping others wake up to life and staying in comfy pants. She's helped thousands redefine success and chase bold dreams through her decade-long work as a leading online personality and educator. Top 3 Value Bombs: 1. Setting goals around how you want to feel. It is not always quantifiable but real. 2. Make it a habit to check in with yourself. 3. You can define success as moving through life with ease, excitement, and with energy. Visit and Know How to Own Your Awesome, Stand Out from the Crowd, Build a Successful Biz, and Have Fun Doing It - Jenna's Website Sponsors: HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com. Roll by ADP: The first chat-based mobile payroll app designed for small businesses and startups! Visit GetRoll.com/fire to get your first 3 months free!

Alexa Entrepreneurs On Fire
The ONE Question You MUST Ask Yourself Today with Jenna Kutcher

Alexa Entrepreneurs On Fire

Play Episode Listen Later Jul 4, 2022 22:06


Author of "How Are You, Really?" and host of The Goal Digger Podcast, Jenna Kutcher is a born-and-raised Minnesota wife, mother, and entrepreneur who aims for two things daily: helping others wake up to life and staying in comfy pants. She's helped thousands redefine success and chase bold dreams through her decade-long work as a leading online personality and educator. Top 3 Value Bombs: 1. Setting goals around how you want to feel. It is not always quantifiable but real. 2. Make it a habit to check in with yourself. 3. You can define success as moving through life with ease, excitement, and with energy. Visit and Know How to Own Your Awesome, Stand Out from the Crowd, Build a Successful Biz, and Have Fun Doing It - Jenna's Website Sponsors: HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com. Roll by ADP: The first chat-based mobile payroll app designed for small businesses and startups! Visit GetRoll.com/fire to get your first 3 months free!

Entrepreneurs on Fire
Why Online Courses Are A Dream Business Model with David Siteman Garland

Entrepreneurs on Fire

Play Episode Listen Later Jul 3, 2022 35:49 Very Popular


David Siteman Garland is the creator of The Rise To The Top & Create Awesome Online Courses. David helps people turn their expertise & experience into a successful online course and dream business. He has over 5,000 students in over 100 countries who have created successful courses on everything from baby sleep training to clarinet lessons for adults! Top 3 Value Bombs: 1. You're certainly not too late if you're interested in online courses. 2. If people scare you, and you feel like you don't want to help them, then online courses are probably not the best model for you. 3. A nightmare business model is one that leaves you unfulfilled, stressed out, does not give you any money, or makes you work so much that you don't have time to go to the bathroom. How to Turn What You Already Know into a Successful Online Course in 2019 - Register for this FREE webinar going down Thur, June 27th at 2pm Eastern! (Sorry! This link was active when this episode was first published in 2019 and is no longer an active offer.) Sponsors: HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com. Thinkific: Download your free report that reveals what the top 20% of course creators are doing right now to be so darn successful at Thinkific.com/firetrends!

Alexa Entrepreneurs On Fire
Why Online Courses Are A Dream Business Model with David Siteman Garland

Alexa Entrepreneurs On Fire

Play Episode Listen Later Jul 3, 2022 35:49


David Siteman Garland is the creator of The Rise To The Top & Create Awesome Online Courses. David helps people turn their expertise & experience into a successful online course and dream business. He has over 5,000 students in over 100 countries who have created successful courses on everything from baby sleep training to clarinet lessons for adults! Top 3 Value Bombs: 1. You're certainly not too late if you're interested in online courses. 2. If people scare you, and you feel like you don't want to help them, then online courses are probably not the best model for you. 3. A nightmare business model is one that leaves you unfulfilled, stressed out, does not give you any money, or makes you work so much that you don't have time to go to the bathroom. How to Turn What You Already Know into a Successful Online Course in 2019 - Register for this FREE webinar going down Thur, June 27th at 2pm Eastern! (Sorry! This link was active when this episode was first published in 2019 and is no longer an active offer.) Sponsors: HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com. Thinkific: Download your free report that reveals what the top 20% of course creators are doing right now to be so darn successful at Thinkific.com/firetrends!

Something You Should Know
SYSK Choice: DNA Demystified & Why Food Culture is So Popular

Something You Should Know

Play Episode Listen Later Jul 2, 2022 51:35 Very Popular


Ever have a hard time finding your keys or wallet or glasses – or even where you left your car in a parking lot? Why is it so hard to keep track of them? This episode begins with an explanation and some advice to use the next time you can't find one of those things. http://lifehacker.com/the-two-factors-that-make-you-forgetful-1563418168 Do you know what your DNA is? How does it work and how does it solve crimes? Your DNA is fascinating and if you've ever bought one of those DNA test kits, you know it can tell a lot about you and your ancestors. Joining me to explain this is Alan McHughen who is a scientist, educator, DNA expert and author of the book DNA Demystified (https://amzn.to/3eUNihl). Have you noticed that teenagers can easily sleep until noon – but the older you get the harder that is to do? Why? That's one of the things I discuss about sleep and just how important it is to get enough sleep and how it can wreak havoc with your health if you don't. http://www.menshealth.com/health/sleep-and-age It seems as if food is more important today than it used to be. A lot of us spend a great deal of time and money eating certain foods, watching cooking shows on TV and going to trendy restaurants. Many people identifying themselves by the food they eat – or don't eat ("I'm a vegetarian – I don't eat meat!" ). Eve Turow-Paul has been researching the growing food culture around the world and she joins me with some really interesting insight. Eve is author of the book Hungry: Avocado Toast, Instagram Influencers, and Our Search for Connection and Meaning (https://amzn.to/38lrc54). PLEASE SUPPORT OUR SPONSORS! Factor makes it easy to eat clean 24/7, with fresh, delicious, prepared meals! Head to https://go.factor75.com/something120 & use promo code Something120 to get $120 off! Indeed' is doing something no other job site has done. Now with Indeed, businesses only pay for quality applications matching the sponsored job description! Visit https://Indeed.com/SOMETHING to start hiring now. Hometap is the smart new way to access your home's equity and pay for life's expenses without a loan! Learn more and get a personalized estimate at https://HomeTap.com See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses! Try Zapier for free today at https://zapier.com/SYSK Go to https://Shopify.com/sysk for a FREE fourteen-day trial and get full access to Shopify's entire suite of features! With Avast One, https://avast.com you can confidently take control of your online world without worrying about viruses, phishing attacks, ransomware, hacking attempts, & other cybercrimes! https://www.geico.com Bundle your policies and save! It's Geico easy! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Entrepreneurs on Fire
Achieve Financial Freedom by Working Less and Earning More with Danny Randazzo

Entrepreneurs on Fire

Play Episode Listen Later Jul 2, 2022 37:28 Very Popular


Danny Randazzo is an author, entrepreneur, host of a mastermind, national speaker, and volunteer. His financial freedom journey started at five years old, and today his company owns $130,000,000 in real estate. Top 3 Value Bombs: 1. Everyone is responsible for their own success, their own freedom, and their own finances. 2. You cannot force finding the right people to work with. It needs to be a natural progression. 3. Make a change today that can benefit you and your family for generations to come. Visit Danny's website, where he shares how to passively invest in real estate - Passive Investing Sponsors: HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com. Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark's business coaching helps thousands of entrepreneurs to dramatically increase profitability. ZipRecruiter: Outstanding talent is crucial for a successful business. And if you're hiring, you can find talent for any role at ZipRecruiter. Try it for free today at ZipRecruiter.com/fire!

Alexa Entrepreneurs On Fire
Achieve Financial Freedom by Working Less and Earning More with Danny Randazzo

Alexa Entrepreneurs On Fire

Play Episode Listen Later Jul 2, 2022 37:28


Danny Randazzo is an author, entrepreneur, host of a mastermind, national speaker, and volunteer. His financial freedom journey started at five years old, and today his company owns $130,000,000 in real estate. Top 3 Value Bombs: 1. Everyone is responsible for their own success, their own freedom, and their own finances. 2. You cannot force finding the right people to work with. It needs to be a natural progression. 3. Make a change today that can benefit you and your family for generations to come. Visit Danny's website, where he shares how to passively invest in real estate - Passive Investing Sponsors: HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com. Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark's business coaching helps thousands of entrepreneurs to dramatically increase profitability. ZipRecruiter: Outstanding talent is crucial for a successful business. And if you're hiring, you can find talent for any role at ZipRecruiter. Try it for free today at ZipRecruiter.com/fire!

The Hustle Daily Show
CEOs on the run

The Hustle Daily Show

Play Episode Listen Later Jul 1, 2022 20:40 Very Popular


In 2022, we've seen a flurry of big-name CEO departures: Whole Foods, Peloton, Pinterest, Starbucks. Why the sudden exodus? In todays episode, Jordan breaks it down for us. Join our hosts Zachary Crockett and Juliet Bennett Rylah who are joined by Jordan DiPietro (VP of Media at HubSpot) as they take you through our most interesting stories of the day. Thank You For Listening to The Hustle Daily Show. Don't forget to hit Subscribe or Follow us on Apple Podcasts so that you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/?utm_source=hustle-daily-podcast&utm_medium=referral&utm_campaign=show-notes Plus! Your engagement matters to us. If you are a fan of the show, be sure to leave us a 5-Star Review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-hustle-daily-show/id1606449047 (and share your favorite episodes with your friends, clients, and colleagues). The Hustle Daily Show is brought to you by The Hustle in partnership with HubSpot Podcasts.

Entrepreneurs on Fire
How I Helped John Lee Dumas Dominate Instagram with Zach Benson

Entrepreneurs on Fire

Play Episode Listen Later Jul 1, 2022 23:04 Very Popular


Zach Benson is a TEDx speaker, social-media trainer for international brands like Ritz Carlton, and past participant on “So You Think You Can Dance”. He doesn't just manage his own Instagram network of millions, he's also the founder of Assistagram where he's guiding other influencers and Fortune 500 companies into social media success. Top 3 Value Bombs: 1. The most common type of engagement group is the DM group, or Direct Message group. These engagement groups can create a viral effect, which boost you on to the explore page. 2. Mix great content from others with your own content, do videos, and post consistently - at least once a day. 3. As you use the right hashtags and get more involved in engagements, you're going to start to see your posts ranked as the top post for different pictures and videos that you're using. How to gain 4,000-7,000 engaged, ready-to-buy instagram followers per month - The Ultimate Webinar Sponsors: HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com. Zapier: Connect all your apps, automate routine tasks, and streamline your processes! Try Zapier for free today at Zapier.com/fire! Thinkific: Download your free report that reveals what the top 20% of course creators are doing right now to be so darn successful at Thinkific.com/firetrends!

MarTech Podcast // Marketing + Technology = Business Growth
Internationalizing Marketing Automation -- Marwa Greaves // Hubspot

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jul 1, 2022 14:18


Director of marketing and global messaging at Hubspot, Marwa Greaves ends Marketing Automation Week talking about how to internationalize marketing automation. It's about more than just translating language for different regions. Your automations also need to be inclusive to the different nuances of each culture. Today, Marwa concludes the conversation on how to build an effective marketing fly trap. Show NotesConnect With:Marwa Greaves: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

iDigress with Troy Sandidge
Ep 59. How We Think Determines Our Success: How To Master Being Agile Like Water To Think, Act, & Grow!

iDigress with Troy Sandidge

Play Episode Listen Later Jul 1, 2022 29:53


It is common knowledge that matter exists in three states—liquid, solid, and gas.  Water can transition between these states depending on the temperature it is exposed to.Often, as professionals, businesses, or even in our personal lives, we refuse to change our state to adapt, survive, and thrive in our environment.  A big reason for us not growing and taking action comes down to our thinking.Let's explore how to master our thoughts to be agile as water to transition to the necessary state of being in order to succeed.Are we in the right state of mind in order to position ourselves and/or our business to be in the right state to grow?Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkListen to this Strategy Accelerator Episode with Agency Accelerated Podcast Discover The 5 Growth Secrets To Get More Business via AgorapulseDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Alexa Entrepreneurs On Fire
How I Helped John Lee Dumas Dominate Instagram with Zach Benson

Alexa Entrepreneurs On Fire

Play Episode Listen Later Jul 1, 2022 23:04


Zach Benson is a TEDx speaker, social-media trainer for international brands like Ritz Carlton, and past participant on “So You Think You Can Dance”. He doesn't just manage his own Instagram network of millions, he's also the founder of Assistagram where he's guiding other influencers and Fortune 500 companies into social media success. Top 3 Value Bombs: 1. The most common type of engagement group is the DM group, or Direct Message group. These engagement groups can create a viral effect, which boost you on to the explore page. 2. Mix great content from others with your own content, do videos, and post consistently - at least once a day. 3. As you use the right hashtags and get more involved in engagements, you're going to start to see your posts ranked as the top post for different pictures and videos that you're using. How to gain 4,000-7,000 engaged, ready-to-buy instagram followers per month - The Ultimate Webinar Sponsors: HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com. Zapier: Connect all your apps, automate routine tasks, and streamline your processes! Try Zapier for free today at Zapier.com/fire! Thinkific: Download your free report that reveals what the top 20% of course creators are doing right now to be so darn successful at Thinkific.com/firetrends!

The CEO Mastery Show
E39. Work Smarter: Generate 8 Figures with Less Than 30 Clients

The CEO Mastery Show

Play Episode Listen Later Jul 1, 2022 24:15


Do you ever feel like generating leads is a struggle? Hubspot reports that six out of ten businesses say generating leads is their biggest marketing challenge. This has been a common challenge for years, however the reason for the challenge has changed. What used to take 8 touches to get to a prospect, recent reports reveal that it's more like 15.6 touches, with 80% of those touches needing to be on at least three different mediums. Email. Phone. Linkedin. Social. Chat. Take your pick. This week's episode is with one of our new partners, David Asarnow. He shares how he has grown multiple companies to 8 figures, with less than 30 clients, all within 5 years. Yes you heard me. He explains how we overcomplicate business, with some super simple helpful tips to win those whales. You will thoroughly enjoy this clip from one of our trainings where David shares his stories of winning clients like McDonalds, and how he did the impossible. Connect with us: https://www.Instagram.com/UltimateSalesMachine https://www.Facebook.com/UltimateSalesMachine https://www.Twitter.com/ChetHolmes https://www.Linkedin.com/company/chetholmesinternational/ Website: https://chetholmes.com/

Something You Should Know
A Better Way to Solve Problems & Why Anxiety is a Good Thing

Something You Should Know

Play Episode Listen Later Jun 30, 2022 54:05 Very Popular


Do you prefer fresh or frozen fish? Most people would likely choose fresh – but the topic is a bit more complicated than choosing one or the other. A lot of times what you think of as “fresh” fish was once frozen. To start this episode, I unravel the discussion about whether fresh fish is really better – or not. https://www.thespruceeats.com/frozen-fish-better-than-fresh-fish-1300625 What if you could solve problems before they actually happen? That's why you change the oil in your car. Doing so, solves problems before they occur. And there are lots of other problems in life we could prevent or solve sooner – if we looked at things a bit differently. That's according to Dan Heath author of the book Upstream: The Quest to Solve Problems Before They Happen (https://amzn.to/3atB1Os). Listen as he explains this interesting method of problem solving that I am sure you will find helpful. Being anxious doesn't usually feel good. Most people would likely agree that anxiety is something to avoid. In fact, some say anxiety is a threat to your health and well-being. However, there may be another way to look at anxiety, according to Tracy Dennis-Tiwary, PhD, professor of psychology and neuroscience at Hunter College, the City University of New York, and author of the book Future Tense: Why Anxiety Is Good for You (Even Though It Feels Bad) (https://amzn.to/3A96NQM). Listen as she explains how to harness and use your anxiety to help propel you to success in whatever is important to you. Airline passengers frequently have items confiscated because those things are not allowed to be carried on the plane. So, what happens to those pocket knives, snow globes, vintage wine, bottles of shampoo or whatever else is confiscated? Can people get them back if they want? Listen as I explain why some things get tossed, some get sold and some go back to their rightful owner. https://www.rd.com/article/return-confiscated-items-tsa/ PLEASE SUPPORT OUR SPONSORS! Factor makes it easy to eat clean 24/7, with fresh, delicious, prepared meals! Head to https://go.factor75.com/something120 & use promo code Something120 to get $120 off! Indeed' is doing something no other job site has done. Now with Indeed, businesses only pay for quality applications matching the sponsored job description! Visit https://Indeed.com/SOMETHING to start hiring now. Hometap is the smart new way to access your home's equity and pay for life's expenses without a loan! Learn more and get a personalized estimate at https://HomeTap.com See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses! Try Zapier for free today at https://zapier.com/SYSK Go to https://Shopify.com/sysk for a FREE fourteen-day trial and get full access to Shopify's entire suite of features! With Avast One, https://avast.com you can confidently take control of your online world without worrying about viruses, phishing attacks, ransomware, hacking attempts, & other cybercrimes! https://www.geico.com Bundle your policies and save! It's Geico easy! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Outside Sales Talk
Building Your Sales with the Right CRM & Sales Tech - Outside Sales Talk with Kyle Jepson

Outside Sales Talk

Play Episode Listen Later Jun 30, 2022 54:01


Kyle is a Senior Inbound Sales Professor at Hubspot. Kyle produces educational content for HubSpot Academy, which is the worldwide leader in inbound marketing and sales education, transforming the way people and companies grow through online courses, projects, certifications, and software training.   In this episode, Kyle talks about the main benefits and risks of the use of technology in sales, and how we can use tools to accelerate our business growth and sales.    Here are some of the topics covered in this episode: The most important tools and automation processes that we can use to benefit sales teams Which CRMs are the best fit for a sales team and what advantages and disadvantages they have Why sales technology is a key aspect of business success and how can we use it in our favor The first step for salespeople that are looking to find the right sales technology    More From the Guest   Linkedin: https://www.linkedin.com/in/kyleanthonyjepson/   Twitter: https://twitter.com/kyle_jepson   Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/  If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Alexa Entrepreneurs On Fire
Control Everything, Own Nothing with Rick Williams

Alexa Entrepreneurs On Fire

Play Episode Listen Later Jun 30, 2022 25:55


Rick Williams is the author of Control Everything, Own Nothing and creator of the Financial IQ Challenge. Top 3 Value Bombs: 1. Hurry up to get wrong because the quicker you get wrong, the faster you will be able to do something right. 2. You can avoid probate and estate taxes legally by knowing its process. 3. Do the things and then believe them; faith is developed through action. Check out and discover the little-known secrets for keeping the wealth that you produce. Join the Challenge - Financial IQ Challenge Website Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! Zapier: Connect all your apps, automate routine tasks, and streamline your processes! Try Zapier for free today at Zapier.com/fire! Thrivetime Show: Looking for a business coach? Make this a summer to remember and schedule your free consultation today with Clay Clark, a former SBA Entrepreneur of the Year, at ThrivetimeShow.com/fire!

The Ryan Hanley Show
RHS 149 - Chris Greene on Content Marketing as a Competitive Advantage

The Ryan Hanley Show

Play Episode Listen Later Jun 30, 2022 66:20


In this episode of The Ryan Hanley Show, Ryan Hanley, interviews Chris Greene, the Flood Insurance Guru. Chris joins the podcast for a master's level conversation on content marketing and how properly using your CRM can create an undeniable competitive advantage in your business. Don't miss this episode… Episode Highlights: Chris discusses how insurance is not the problem but the risk is, and how he is working on this data to solve the issue. (4:13) Chris explains how their flood risk analysis provides a huge value to their referral partners to grow their business. (8:29) Chris mentions that videos used for education and advice are still considered streamlining. (14:31) Chris shares how he uses automation to follow up with his clients. (22:32) Ryan explains that this is the moment where HubSpot tools, like video cards, give you a true competitive advantage. (25:35) Chris explains that conversations like why they weren't closing more business can be seen at HubSpot as one of its features. (36:34) Ryan shares that the industry needs a company that offers Accord form integration and creation at a price that the industry can afford. (44:09) Chris talks about Hubspot being better than any AMS, and shares how they are currently using it in their interview process. (51:14) Chris shares that what he likes about Ryan's content creation is that it is very neutral and does never put out any misinformation. (55:53)   Chris shares three different books he requires people to read before they come on board. (59:50) Key Quotes: "We just need one company that offers Accord form integration and creation and mapping easily at a price the industry could afford and they would absolutely friggin dominate." - Ryan Hanley "It's not about us. It's about the customers, you know? So, it sticks in my head and everything I do now." - Chris Greene Resources Mentioned: Chris Greene LinkedIn Flood Insurance Guru Reach out to Ryan Hanley

Agency Intelligence
RHS 149 - Chris Greene on Content Marketing as a Competitive Advantage

Agency Intelligence

Play Episode Listen Later Jun 30, 2022 66:50


In this episode of The Ryan Hanley Show, Ryan Hanley, interviews Chris Greene, the Flood Insurance Guru. Chris joins the podcast for a master's level conversation on content marketing and how properly using your CRM can create an undeniable competitive advantage in your business. Don't miss this episode… Episode Highlights: Chris discusses how insurance is not the problem but the risk is, and how he is working on this data to solve the issue. (4:13) Chris explains how their flood risk analysis provides a huge value to their referral partners to grow their business. (8:29) Chris mentions that videos used for education and advice are still considered streamlining. (14:31) Chris shares how he uses automation to follow up with his clients. (22:32) Ryan explains that this is the moment where HubSpot tools, like video cards, give you a true competitive advantage. (25:35) Chris explains that conversations like why they weren't closing more business can be seen at HubSpot as one of its features. (36:34) Ryan shares that the industry needs a company that offers Accord form integration and creation at a price that the industry can afford. (44:09) Chris talks about Hubspot being better than any AMS, and shares how they are currently using it in their interview process. (51:14) Chris shares that what he likes about Ryan's content creation is that it is very neutral and does never put out any misinformation. (55:53)   Chris shares three different books he requires people to read before they come on board. (59:50) Key Quotes: "We just need one company that offers Accord form integration and creation and mapping easily at a price the industry could afford and they would absolutely friggin dominate." - Ryan Hanley "It's not about us. It's about the customers, you know? So, it sticks in my head and everything I do now." - Chris Greene Resources Mentioned: Chris Greene LinkedIn Flood Insurance Guru Reach out to Ryan Hanley

Entrepreneurs on Fire
Control Everything, Own Nothing with Rick Williams

Entrepreneurs on Fire

Play Episode Listen Later Jun 30, 2022 25:55


Rick Williams is the author of Control Everything, Own Nothing and creator of the Financial IQ Challenge. Top 3 Value Bombs: 1. Hurry up to get wrong because the quicker you get wrong, the faster you will be able to do something right. 2. You can avoid probate and estate taxes legally by knowing its process. 3. Do the things and then believe them; faith is developed through action. Check out and discover the little-known secrets for keeping the wealth that you produce. Join the Challenge - Financial IQ Challenge Website Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! Zapier: Connect all your apps, automate routine tasks, and streamline your processes! Try Zapier for free today at Zapier.com/fire! Thrivetime Show: Looking for a business coach? Make this a summer to remember and schedule your free consultation today with Clay Clark, a former SBA Entrepreneur of the Year, at ThrivetimeShow.com/fire!

MarTech Podcast // Marketing + Technology = Business Growth
Automating the Marketing & Sales Handoff -- Marwa Greaves // Hubspot

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jun 30, 2022 19:37


Marwa Greaves, director of marketing and global messaging at Hubspot continues the discussion on how to build an effective marketing fly trap. Having a bot on your website is just the first step. You also need to ensure that your prospects don't just get led to a dead end. Today, Marwa talks about how to automate the marketing and sales hand-off. Show NotesConnect With:Marwa Greaves: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Entrepreneurs on Fire
The Buyer of your Business is a Full-Time Predator and You're Part-Time Prey - Armor Up with Kirk Michie

Entrepreneurs on Fire

Play Episode Listen Later Jun 29, 2022 23:55 Very Popular


Kirk Michie is the founder of Candor Advisors. For more than 30 years, he has worked with entrepreneurs, closely held business owners, and high net worth families to achieve their strategic planning, liquidity, investment, and legacy objectives. Top 3 Value Bombs: 1. Every successful business and every successful founder has figured out, whether through impulses or versions of scaling, how to make their business more successful. Just because your business is successful, doesn't mean it's valuable. 2. A lot of times, what the sellers really want is to do something else, be that retirement, or investment in another business, or to come to office less often, or not have the responsibility of managing people anymore, or not have to deal with environments and economic cycles. 3. When you're a successful entrepreneur, chances are, you have ignored overtime a lot of well-meaning but poor advise. And, your impulses which may or may not scale, has caused a lot of your success. Visit Kirk's website - Candor Advisors Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! Zapier: Connect all your apps, automate routine tasks, and streamline your processes! Try Zapier for free today at Zapier.com/fire! Thinkific: Download your free report that reveals what the top 20% of course creators are doing right now to be so darn successful at Thinkific.com/firetrends!

The Lifted Podcast
#98: Kelsey Formost - The Power of Words (Copywriting), Lessons From Acting, Biz Development

The Lifted Podcast

Play Episode Listen Later Jun 29, 2022 50:47


Kelsey Formost, founder of Magic Words Copywriting, is an award-winning marketing expert who teaches entrepreneurs how to write words that sell (without sounding sales-y). She's been featured in publications like Business Insider, AdAge, Refinery29, and Glamour, and has spoken at some of the top marketing conferences in the country like Hubspot's Inbound and South By Southwest. Yes, her courses and templates have helped thousands of entrepreneurs learn to write their own high-converting copy, but Kelsey's real mission is to help people find their true voice so they feel deeply seen, heard and empowered every time they need to talk about their business (and also, yeah, make more money in the process). Kelsey on IG: @kelsey.writes Kelsey's Website: https://kelseyformost.com/freebies _______ YOU ARE LOVED. Helen's Instagram:@helendenham_ Helen's Website: www.helendenham.com FREE Workbook: '5 Tools You Need To Start Your Subconscious Healing Journey' FREE 30-minute Power Session 1:1 Mentorship Series

Agency Unfiltered
Best Practices for Hiring HubSpot Talent in 2022

Agency Unfiltered

Play Episode Listen Later Jun 29, 2022 44:23


Jason Azocar, Founder and CEO of HubSearch, joins the show to share his interpretation of the HubSpot talent shortage. We look at the opportunity in front of partners through three lenses: putting your best foot forward before hiring, best practices for facilitating a candidate through the hiring process, and the importance of sustainable onboarding plans and talent retention strategies. Pre-hiring, we talk about where and how to source, the going market rates for HubSpot talent, and how to position your company as a great place to work. For the hiring process, we unpack the full candidate experience and how to balance speed vs. quality of the process. Lastly, after a hire has been made, we discuss strategies for onboarding, growing, and keeping top talent, how partners should be thinking about balance, and how to grow a People Ops function.

Breakthrough B2B
The Power of CRM and Why We Love HubSpot

Breakthrough B2B

Play Episode Listen Later Jun 29, 2022 22:58


Listen in for an enlightening conversation regarding the power of CRM and why we love HubSpot. 

Alexa Entrepreneurs On Fire
The Buyer of your Business is a Full-Time Predator and You're Part-Time Prey – Armor Up with Kirk Michie

Alexa Entrepreneurs On Fire

Play Episode Listen Later Jun 29, 2022 23:55


Kirk Michie is the founder of Candor Advisors. For more than 30 years, he has worked with entrepreneurs, closely held business owners, and high net worth families to achieve their strategic planning, liquidity, investment, and legacy objectives. Top 3 Value Bombs: 1. Every successful business and every successful founder has figured out, whether through impulses or versions of scaling, how to make their business more successful. Just because your business is successful, doesn't mean it's valuable. 2. A lot of times, what the sellers really want is to do something else, be that retirement, or investment in another business, or to come to office less often, or not have the responsibility of managing people anymore, or not have to deal with environments and economic cycles. 3. When you're a successful entrepreneur, chances are, you have ignored overtime a lot of well-meaning but poor advise. And, your impulses which may or may not scale, has caused a lot of your success. Visit Kirk's website - Candor Advisors Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! Zapier: Connect all your apps, automate routine tasks, and streamline your processes! Try Zapier for free today at Zapier.com/fire! Thinkific: Download your free report that reveals what the top 20% of course creators are doing right now to be so darn successful at Thinkific.com/firetrends!

MarTech Podcast // Marketing + Technology = Business Growth
Bot Marketing Automation -- Marwa Greaves // Hubspot

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jun 29, 2022 15:43


Marwa Greaves is the director of marketing and global messaging at Hubspot. For marketing automation week, she discusses how you can build a more efficient marketing fly trap. It's critical for your visitors to quickly locate information on your website and bots come in very handy for this. Today, Marwa explains how you can get started with bot marketing automation. Show NotesConnect With:Marwa Greaves: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Genius Bar
73: GOING OFF on M2 MacBook Pro

Genius Bar

Play Episode Listen Later Jun 28, 2022 76:33 Very Popular


Jon Prosser and Sam Kohl are business in the front and party in the back on this episode of Genius Bar, with some actually somewhat insightful discussion on the latest Apple news and rumors. Plus, thoughts on the new M2 MacBook Pro...which is about as mid as things get. This episode is sponsored by HelloFresh. Go to http://hellofresh.com/genius16 and use code genius16 for up to 16 free meals plus 3 free gifts! This episode is sponsored by Policygenius! When it comes to insurance, it's nice to get it right. Head to http://policygenius.com to get started right now. This episode is sponsored by Zapier! See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at http://zapier.com/GENIUS. Follow Genius Bar Genius Bar on Twitter: https://twitter.com/geniusbarcast Genius Bar clips: https://www.youtube.com/channel/UCt53CkmnlJDSPE3gJNFTHjQ Sam on YouTube: https://www.youtube.com/iupdate Jon on YouTube: https://www.youtube.com/user/frontpagetech Sam on Twitter: http://twitter.com/iupdate Jon on Twitter: http://twitter.com/jon_prosser

Entrepreneurs on Fire
7 Deadly Sins of Coaching Websites with Jason Gracia

Entrepreneurs on Fire

Play Episode Listen Later Jun 28, 2022 35:00 Very Popular


Jason Gracia is the founder and CEO of Swyft Sites, the all-in-one, done-for-you platform for coaching websites that a convert. Top 3 Value Bombs: 1. Do not look at your website as a pretty brochure online that will impress your neighbors and friends. What you actually want is a high-converting machine. 2. Up to 70% of clients sign on 6 months to a year after first touch. The bucket of people who do not book on the first visit, that's where you're going to get most of your income. Follow up is key. 3. When you're building a website, you've got to separate yourself. You can't put your entire life story into the webpage because people will not read it. It's like the curse of knowledge. Once we know so much, it's hard to remember what it's like to not know it. All-in-One, Done-for-You Coaching Websites - Swyft Sites Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! Zapier: Connect all your apps, automate routine tasks, and streamline your processes! Try Zapier for free today at Zapier.com/fire!

Alexa Entrepreneurs On Fire
7 Deadly Sins of Coaching Websites with Jason Gracia

Alexa Entrepreneurs On Fire

Play Episode Listen Later Jun 28, 2022 35:00


Jason Gracia is the founder and CEO of Swyft Sites, the all-in-one, done-for-you platform for coaching websites that a convert. Top 3 Value Bombs: 1. Do not look at your website as a pretty brochure online that will impress your neighbors and friends. What you actually want is a high-converting machine. 2. Up to 70% of clients sign on 6 months to a year after first touch. The bucket of people who do not book on the first visit, that's where you're going to get most of your income. Follow up is key. 3. When you're building a website, you've got to separate yourself. You can't put your entire life story into the webpage because people will not read it. It's like the curse of knowledge. Once we know so much, it's hard to remember what it's like to not know it. All-in-One, Done-for-You Coaching Websites - Swyft Sites Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! Zapier: Connect all your apps, automate routine tasks, and streamline your processes! Try Zapier for free today at Zapier.com/fire!

MarTech Podcast // Marketing + Technology = Business Growth
Email Marketing Automation -- Marwa Greaves // Hubspot

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jun 28, 2022 17:47


Marwa Greaves, the director of marketing and global messaging at Hubspot, stops by for Marketing Automation Week. For this week, we're looking at ways to build a more efficient marketing fly trap. Email is one of the most popular marketing channels to automate. Today, Marwa shares some best practices for email marketing automation. Show NotesConnect With:Marwa Greaves: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Inside Outside
Designing Resilient Remote Teams: IO2020 Replay with Steph Smith, Trends.co / The Hustle / Hubspot

Inside Outside

Play Episode Listen Later Jun 28, 2022 25:37


In honor of our upcoming IO2022 innovation Accelerated Summit, which is happening September 19th and 20th in Lincoln Nebraska. Thought it'd be nice to pull some of the best interviews and sessions from our IO2020 virtual event. So, over the next few weeks, check out some of our amazing speakers and grab a ticket for the upcoming event. We'd love to see you there. Tickets and more information can be found at io2022.com. And now back to the show. Inside Outside Innovation is a podcast to help new innovators navigate what's next. Each week, we'll give you a front row seat into what it takes to learn, grow, and thrive in today's world of accelerating change and uncertainty. Join us as we explore, engage, and experiment with the best and the brightest innovators, entrepreneurs, and pioneering businesses. It's time to get started.Interview Transcript with Steph Smith, Trends.co / The Hustle / HubspotBrian Ardinger: We are excited to have Steph Smith here with the Hustle and Trends to talk about one of these amazing new trends that we're seeing. It's the whole move to remote work. Steph is the Head of Trends and Product Manager at the Hustle, which is a great newsletter, if you don't subscribe to that. Trends is their exclusive group. And I I've got to say it's, it's one of the best groups out there to talk about new things that are happening out there, new business leaders, things along those lines. She's got a new book out called Standing Out in 2020. Doing Content Right. And I know she's been doing a series of sessions on that. It's an eBook. You can check it out at stephsmith.io. She's been blogging for a ton of time. And she's also been in this world of remote work. Been a digital nomad for a while. So, with that, I'm going to just turn over to Steph. And we'll talk the trend of remote working. Steph Smith: Sweet. Thanks so much. That was a great intro, Brian. Today, I'm going to be talking about something that I care a lot about. I saw some other people in the chat mention that they've been working remotely for a long time. Two, I'm going to be talking about thinking past the office and designing what I call resilient, remote teams. And I do this in a little bit of a different way than I think most presentations on this topic are, which give you a lot of super, super concrete, like you must do this. I like to think of this more so as how do we think about what has changed? What does that mean? And what can we learn from this? So, I use three books and I'll get into that in a second to actually convey some of these points. But just quickly, I don't want to talk about myself very much. Brian gave me a great intro. All you need to know is that I have been working remotely for the last four or five years now. And I did that originally at a company called Top Tell, which was one of those kind of remote first companies built from the ground up to be remote. Now I work at a company called The Hustle and I've done some remote training for different companies. And in general, have been nomadding around for the last couple years as I work remotely. So that's enough about me. Let's talk about where we are in this world. As I mentioned before COVID there was a series of companies I'd say only a couple dozen of scale that were built up to be remote. From the ground up, they said, you know what, we're never going to have any offices. Or if we do, we're going to be remote first. Companies like Zapier Basecamp, Web Flow. All these companies were built from the ground up to facilitate positive remote working environment. Now, as we all know, you saw this kind of trend, the slow trickle of people that were searching for remote work overtime. This is Google trends from 2004 to present. Then as we all know, 2020. crazy year. We see this big spike and we're all remote, whether we want to be or not. And this includes huge companies like Google, Cora, Coinbase. Shopify that at least are either going to be remote for several, several years or in some cases like Shopify have just claimed that they are now remote first from here forward. The question then becomes with all of these companies with now millions, if not billions of people that are kind of thrown into this new environment, what happens. What happens to these organizations that weren't built from the ground up? Like Zapier, Base Camp, or Buffer. Some of the questions that I have here, allude to what I'll be talking about in this presentation. So how does remote work or the shift influence how people interact with one another? How does it influence the social fabric or culture of the company? How does this change how potentially leaders should or can operate at these organizations?And in general, this all brings me back to the title of this presentation. How do we build resilient teams? And resiliency in this case means teams that thrive in the environment that they're put in, right. It doesn't feel like they're kind of pushing against walls. It doesn't feel like there's friction to achieve certain things.It feels like they're put in an environment where they're put in a place to succeed by nature, by the nature of the environment that they're in. So, as I said, this presentation is really based on three books that I've read and, and I think are excellent. It's Give and Take, Algorithms to Live By and The Four Tendencies.And I like using books like this to really frame these conversations because these books are actually not based on remote work at all. They're based on human psychology. They're based on how people interact in given situations or environments. And then I just layer on a question. Is this still true with remote work or how does this change as people go from an in-person environment to remote. And so, we'll talk specifically about how giving and taking behavior may change with remote work. We'll talk about how we can design systems. So, using something From Algorithms to Live By, Game Theory. How do we incentivize people to actually act in their best interest? Because they don't always do that on their own. And how do we in general make remote work sustainable. And then I'll talk about the potential archetype of remote worker using this four tendencies framework. To preface the three books and the three things that we'll talk about, I want to jump back to summarize where we are.So, we as a society had a majority of people working in offices. And now we have a majority of people working remotely. And I like to kind of facetiously say that when you work in an office, you work in a box. And that box is predefined for you. And even though it's a little facetious in terms of the analogy, a lot of that is true in the sense that you have a lot of things, whether it's, you know, where you're physically working, how you're working exactly, when you're working. A lot of that is super predefined for you. And for some people that's actually better. Some people that's worse. I'm not trying to ascertain whether one is better or worse, but the idea is that before you had a lot of things mapped out for you, right? And now when you're working remotely, the way, the analogy that I like to give is that box is kind of like stripped clean.So, you get rid of the walls, you get rid of exactly when, how you work. And now a lot of people are left to figure out how to build their own box. And what I see a lot of people doing, whether it's individuals or companies is they basically do this Control C Control V where they basically say, you know, we had all these things, these processes, these systems, these frameworks that worked in our office. So, let's just take all those and let's paste them into our new environment. And that can work. But what I think we have a unique opportunity to do is in fact, rethink the box. So, build our new box from the ground up. So instead of just copying everything and saying, oh, this worked there. It should work here. Let's just rethink what are the things that we should operate by in this new environment? How do we rebuild our box? And something more important than that is instead of giving our employees a new box saying, hey, this is your box. Please take it. And again, abide by these rules or operations or logistics. Let's actually just give them the tools to build their own box. And this kind of summarizes part of what I'm, I'm getting to at least to preface three examples is, is a quote from Amir. Who's a CEO of Doist one of those kind of remote first and companies. And he says, basically, remote. Isn't just a different way to work. It's a different way to live. We have to acknowledge that we're kind of blurring these lines and people, you know, experience isolation, anxiety, depression. And in general, we need to figure out ways in systems to resolve this new, almost more complex issue where you have people, people's work and their lives just meshing into this continuous system.All right. So, what are the cornerstones of remote work? I mentioned this because this bleeds into some of the examples. So remote work overall, at least prior to COVID, when people weren't forced into it, really prioritized three things over three other things. Meaning output trumped input, which meant that didn't matter exactly how many hours you were working or exactly what you did to get to the impact that you're driving for a company.What mattered was the impact, the output. Similarly, remote work tended to favor autonomy over administration. Again, this idea that didn't matter exactly how you got from Point A to Point B. You had the autonomy to figure that out. And similarly, flexibility over rigidity. So, let's keep these cornerstones in mind throughout the presentation. And consider that even those cornerstones sound kind of resoundingly positive, all of us at face value are like, yes, I love being graded on my output. I love being graded or given the autonomy to figure out how I deliver that output. And I love being given flexibility. But let's just keep those in mind and consider that they're not always strictly positive. All right, so let's dive into the first example in the book, Give and Take. Obviously, these books are very in depth and I only covered one small sliver of them in this presentation. But the key takeaway from Give and Take is that Adam Grant, he's a professor at Wharton, amazing writer as well. He talks about three different types of individuals. So, Givers, Takers, and Matchers. All you need to know about them for the purpose of this presentation is that givers basically believe in this world as a positive sum game. Meaning they believe in mutually beneficial situations. They're willing to give without expecting anything in return. Takers are kind of the opposite of that. They think zero sum game. I'm sure you can imagine or conceptualize people in your life that you've encountered that really are trying to get ahead at the expense of other people.Now matchers fall somewhere in the middle. They basically believe, or kind of function off of this idea of reciprocity and fairness. All right. So with that in mind, the question or sorry, before I even get to the question, something I want to mention is that the whole premise of Adam Grant's book is a little surprising in that most people would expect that given Takers and Matchers and Takers in particular, their approach to life in terms of kind of utilizing other people to get ahead or prioritizing their own growth over other people, you would expect those people to be the most successful.Now, interestingly enough, he found that Givers were both at the very top of the spectrum of success, and the very bottom. You can notice two different types of Givers here. One is selfless. One is, is otherish. All you need to know here is that Otherish Givers are Givers but have found a way to prioritize their own needs.So really interesting that Givers not only elevate other people, but they are actually the most successful on their own. So, this is kind of a summary or a quote from Adams, which basically says they succeed in a way that creates a ripple effect, enhancing the success of others around them. You'll see that the difference lies in how Giver success creates value instead of just claiming it.So, in general, I think the obvious takeaway here is that we want more Givers at our organizations. Now the question becomes, and this will be a repetitive question throughout, is this the same with remote work. Or how does this change with remote work? Some of the sections here are based on actual data sources.This one, not so much. This is me more hypothesizing. And what I've come to in terms of my many years leading teams, interacting with teams, being individual contributors on teams is that because if we remember the cornerstones of remote work, we prioritize output. We prioritize impact. That which in remote, all that matters is that impact, right?Are you delivering value? Are you worth your salary? Are you hitting your KPIs. In person when you're in an office? All that stuff matters. But it's also weighed against certain unspoken things, unspoken rules, like the amount of time you're spending in the office. Whether you're on time for things, whether you stay late to help another employee in general, everyone knows who the team players are in an office.That's not always true when you work remotely. I think if you've worked remotely over the last couple months, especially if you were in an office before, you can probably resonate with this idea. In remote, there's a couple thing, other things that I want to know. This idea of staying on longer to, you know, as a Giver, let's say you're helping other people.That's super difficult to quantify because when you're working remotely again, our work life and our lifeline blend together. So, it's actually hard, if I were to ask anyone on this call, how many hours did you spend this week working remotely? I think a lot of people would struggle to actually quantify that.So then layering on, am I working extra? Am I not working enough? It's really hard to kind of parse that out. Additionally, if you support someone. Let's say I have a friend and her name is Sally at work. And she says, Hey Steph, can you help me with this project? And it actually takes like, you know, five hours out of my day.I end up helping her. All of that work for better or for worse is hidden online. Sally knows about it. But everyone else at work, didn't see me stay late to help Sally. They didn't see the output of that work. They didn't see the Giving behavior. And so, in addition to this, KPIs in general, when you work remotely by nature of trying to ascertain that output of people, tends to be more individual. You even hear people use terms like manager of one when they're working remotely.And in general, the idea that I'm trying to get across here is that by nature, when you're working remotely, because there are so much emphasis on output and impact, which has many positives, basically takes away the recognition that you typically get in an in-person environment of these Givers, and what happens is these Givers end up burning out, they become more of those selfless givers that you saw at the tail end. Instead of the Otherish givers that were the most successful individual. And something I want to call out here is that regardless of intentions, morals, or values, and what I'm saying here is it doesn't matter if someone's a good person or bad person. That's not what I'm trying to ascertain. Bad incentive structures result in bad behavior, no matter how good of a person you think you are. So, what's the takeaway here? Again, I'm trying to go through this quickly, so I won't go through everything. But the idea here is that you still won't have a water cooler. In the office, which almost acted like, you know, animals in the wild. There's like a certain hierarchy and there's a kingdom and, and it kind of regulates things, right. You just subtly, but it does. You don't have that anymore with remote, or at least it's not created without intentionality. And so, there are a couple quick things that you can do. The first thing is just ask your team very simply who helped you this week? Who did you work with? Where did you put in extra hours? Where did someone else put in extra hours for you? You must ask this because it will not be surfaced as naturally as in the office. The second thing is build KPIs to incentivize teamwork. This is a little harder to do because again, when you work remotely, you're trying to ascertain output. But think about how you can do this to incentivize teamwork. So, you're not kind of encouraging people to act more as Takers versus Givers. And then finally create an environment where you're not just recognizing good behavior or giving behavior, but you're actually rewarding it.So, some companies like GitLab have actually started things like micro bonuses, where in addition to the bonus structures or the compensation structures that you get from your boss, other people around you can actually reward you based on your giving behavior. Because that's really important. You're not just recognizing it in like kind of shout outs or things like that, but you're actually rewarding this behavior. So, you're incentivizing people to continue doing it. The final thing I want to call out is that you can do as much as you can once you have people at an organization to incentivize giving behavior. But you can also kind of integrate this into your hiring process. Which means bringing in people who are more naturally Givers.So, Adam Grant mentions in his book. This is directly from Give and Take where he, during the hiring process asks this question, can you give me the names of four people whose careers you have fundamentally improved? And the idea here is that people who are Givers tend to mention either people at the same level as them or below them in terms of the people that they've helped.And it's a natural response. Of course, this is again, not quite scientific versus Takers, tend to mention people that are above them. That they've helped, because again, there's this nature of people who are Takers, trying to get ahead and using things like status to get ahead. So, something to keep in mind as well as you're hiring.So, the second example that I want to go through is from Algorithms to Live By. Again, excellent book. This is a book where basically they take principles from software development or software engineering and use it to help us think through problems that are outside of that scope. So, things like Cashing Theory or Kneeling or making intractable problems tractable.The one that I want to talk about today is Game Theory. So, in Game Theory, I'm not going to go into depth, but it's this idea that within a game, there are certain rules. And within those rules, they incentivize people to act a certain way. And once a game is predefined, you tend to get to this equilibrium where all the players individually are acting their own best interest.But sometimes the kind of aggregate of those actions actually may result in outcomes that are worse for everyone. Again, depending on the rules that were set for that game. And this equilibrium that I'm specifically talking about is called the Nash Equilibrium. And it's this idea again, there's this kind of long definition and talks about a stable state.The idea here is the Nash Equilibrium is within an environment within a game. It's the outcome or the optimal state, where there's no incentive for any individual to deviate. Now, this may not sound super actionable. So let me give you a precise example of what I'm talking about. So, with remote work, a lot of remote first companies tend to go with unlimited vacation.And I think this is something that probably more companies will end up moving towards as well. But something you keep in mind here is the Nash Equilibrium of unlimited vacation approaches, zero days. And the reason for this it's a little counterintuitive because you think unlimited vacation sounds amazing. Sounds like a great perk. Well, what happens with unlimited vacation is that people look to be perceived as more loyal, more committed, more dedicated than their peers. And therefore, they look to take just slightly less vacation than their peers. And what happens is a cascading effect, which approaches zero.This is actual data from Buffer's Data Remote Report from 2019, where you can see in blue, the amount of vacation offered, and then in orange, the amount of vacation that was actually taken. So, you can see around 30, 35% of people had unlimited vacation. And if you look at how that's actually distributed, most of the people who had unlimited vacation took anywhere from no vacation to two weeks' vacation. Versus the people who had, you know, six weeks, five weeks, four weeks were likely to actually take that amount of vacation.So, what is my point here? Well, in Game Theory is this idea where basically you have a game and then those rules are set for the game. And then you just see what behaviors actually emerge from those given set of rules. Well, I think with remote work, we have to be a lot more intentional about not just kind of throwing rules out there, again, kind of redefining our box and, and not just taking a box that already exists. And you can do that through Mechanism Design, which is kind of flipping that script and saying, what are the behaviors that we actually want and what rules do we need to establish to actually generate those behaviors? So kind of again, reversing the question and figuring out what behaviors you want to incentivize. And then figuring out what rules need to be in place to actually achieve that.As I mentioned, the box has changed, the game has changed. So, here's a couple examples of things that people struggle with from the same report, when they're working remotely. It's things like unplugging, loneliness, distractions, culture, and communication. If you were to ask the same question to people who are working in an, in an office, these would not be the case, which shows us the game has changed. The problems have changed. The things that we're solving for have changed and therefore you must come up with rules or incentives so that people act in their own best interest. So again, you're thinking backwards. You're asking the question, what are the KPIs that you need to actively design to encourage people to, for example, have a work life balance outside of just the freedom to define their own. And this is really important because it sounds counterintuitive to say a I'm actually going to define more rules. Because flexibility sounds like a great perk or sounds like a great thing to have. But actually, you can help your employees in certain situations to actually help them again, this idea of building their own box.Something I want to call out here is again, is Wall Street, which is again, the most like capitalist type environment there is, has mandatory off hours. So that brokers don't push themselves to their Nash Equilibrium, which would be the sleepless equilibrium, where they're constantly trading. So, you have to think backwards and figure out how to design an environment that people succeed in.Quick couple examples before we move on to the third example. The third book are things like a minimum vacation policy, mandatory days that they must take off, allowing people to take back their calendars and actually block off significant parts so that they're not encountering what people call Calendar Tetris. I like this example from Keith, I don't know Keith personally, and this was pre COVID.But basically, he decided to close his office on Friday. Simple things like this, where he basically said it's a mandatory weekend. You are not allowed to work, even though it seems strange in a digital environment. And I'm giving you 50 bucks to go eat at your favorite restaurant. So, think about how you are intentionally designing systems for your employees.Finally, third example that I'll breeze through is the Four Tendencies. And I'll caveat this example with this quote directly from Gretchen Rubin, the author that says the happiest, healthiest, most productive people aren't those from a particular tendency, but rather the people who have figured out how to harness the strengths of their tendency, counteract the weaknesses, and build lives that work for them.So, what is the Four Tendencies? It's this idea that there as it sounds like four tendencies. Upholder, Obliger, Questioner, and Rebel. Now these two highlighted in green are not highlighted, because they're the best. As Gretchen said in that quote, it's just that they're they are the most common. Now the Four Tendencies is basically a two-by-two framework, which identifies how people respond to expectations or accountability.So, do they readily meet outer expectations? Do they readily meet inner expectations? Do they resist both of them or do they kind of fluctuate towards or air towards one or the other? So, I personally am a Questioner. I resist outer expectations and I meet inner expectations. To give a quick example, if I wanted to get fit, having a gym buddy as an outer expectation expecting me to show up that actually wouldn't help me. And that actually is something that I've tried to do throughout my life. Hasn't worked. Meanwhile, something like actually understanding the science behind why I should be fit or kind of convincing myself that my identity, or I want to be the type of person who, you know, respects their health. That works for me. So as a Questioner, I meet inner expectations. I resist outer expectations.Now I did a poll on Twitter a while ago, got around 400 votes from people who had been working remotely again, pre COVID. And it was interesting to see that the most popular tendencies among this again, non-scientific poll were Questioners and Rebels, and I thought, huh, that's interesting.If you remember questioners and obligers for the most common in the overall population with remote workers, or at least those who sought out remote work. Where questioners and rebels with the, the familiarity or the common thread here is that they both resist outer expectations. I thought that was really interesting.And I think that relates to this idea that there's a level of self-selection or misalignment with outer expectations of society, of people trying to at least identify their own work norms, identify their own vision or how they can actually build something, build their own box. And this isn't again, mean that they're more successful or less successful.It's just perhaps that they actively sought out this type of environment. Now, what's the takeaway here. This is a brief section compared to the other two, but it's the idea that people actually respond differently to inner and outer accountability. We used to have everyone in an office and that didn't necessarily work with everyone.Now we have everyone remote that doesn't necessarily work for everyone. So, I think the idea here is that leaders need to actually learn past, just the high level this person is good at these skills. This person is good at these skills. This is my top player. This is my, you know, less valuable player. And more so think about how to tailor their leadership stylers to figure out how to motivate their employees. Whether they're in a remote environment or not. But especially if you're in a remote environment, how do you incentivize, if we just quickly go back, how do you incentivize Upholders and Obligers when Questioners and Rebels tend to naturally seek out this environment?And on the flip side, if you're in an office, how do you naturally incentivize Questioners and Rebels so that they're motivated when Upholders and Obligers may more naturally fit into those traditional environments. So just something to consider. Right. This is the final slide I have, and I know we're running out of times, but the idea here is just, again, there are certain things or certain ways that humans tend to interact in, in an person environment.And they don't necessarily act the same ways in a remote environment. And in particular, they may not even act in ways that benefit themselves all the time. So, we must as leaders, if you're leading a team, if you're leading a company, It's good to consider some of these things and figure out A: How do I encourage Giving through discovering, hiring, promoting, and acknowledging and rewarding as I said before Givers. How do I select incentives or develop the right systems so that we're using Mechanism Design and not just throwing people into a game and hoping that they choose the best outcomes that are best for them or best for everyone?And then finally, how do we actually learn about our people past the face value in terms of their skills and figure out how to harness their unique strengths, whether they're in an in-person environment or a remote environment. If you want to find me, or if you have questions, happy to answer them now, but you're also welcome to email me or DM me on Twitter and that is it.Brian Ardinger: That's it for another episode of Inside Outside Innovation. If you want to learn more about our team, our content, our services, check out InsideOutside.io or follow us on Twitter @theIOpodcast or @Ardinger. Until next time, go out and innovate.FREE INNOVATION NEWSLETTER & TOOLSGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HEREYou can also search every Inside Outside Innovation Podcast by Topic and Company.  For more innovations resources, check out IO's Innovation Article Database, Innovation Tools Database, Innovation Book Database, and Innovation Video Database.  Also don't miss IO2022 - Innovation Accelerated in Sept, 2022.

Something You Should Know
The Magic That Happens When You Help Others & How to Survive Just About Anything

Something You Should Know

Play Episode Listen Later Jun 27, 2022 50:31 Very Popular


We've all gotten the word about the importance of sunscreen. But there are several places on your body you are likely to miss when you apply it. This episode begins with an important list of the most likely places you need to make sure NOT to miss. https://www.consumerreports.org/sunscreens/how-to-apply-sunscreen-to-commonly-missed-spots/ What if there was a drug that could give you better health, a longer life, more happiness and more success – would you take it? This drug actually exists according to Stephen Trzeciak, M.D. All you have to do is help others. I know it sounds simplistic but there is solid science to show that the act of helping others has tremendous benefits. Listen as Stephen explains how it works and how much helping you have to do to get the benefits. Stephen is author of the book Wonder Drug: 7 Scientifically Proven Ways That Serving Others is the Best Medicine For Yourself (https://amzn.to/3tT4Zr2). Do you know what to do if you get bitten by a snake? What would you do if someone near you drops to the ground with a heart attach or seizure? Do you know what to do if you get lost in the woods? These and other emergencies happen all the time and it is important to know what to do beforehand so you don't panic when it actually happens. Joining me to explain how to prepare for almost any emergency is Dr. John Torres. He is an emergency room physician as well as a senior medical correspondent for NBC and author of the book Dr. Disaster's Guide to Surviving Everything (https://amzn.to/3yg7Flb). As someone who is left-handed, I know that being a southpaw has its challenges. Yet, for students, it may be a good thing. Listen as I explain some interesting research that illustrates some differences between how left and right-handed students compare in school. https://www.dailymail.co.uk/sciencetech/article-1215253/Left-handers-likely-enjoy-school-teachers-pets.html  PLEASE SUPPORT OUR SPONSORS! Factor makes it easy to eat clean 24/7, with fresh, delicious, prepared meals! Head to https://go.factor75.com/something120 & use promo code Something120 to get $120 off! Indeed' is doing something no other job site has done. Now with Indeed, businesses only pay for quality applications matching the sponsored job description! Visit https://Indeed.com/SOMETHING to start hiring now. Hometap is the smart new way to access your home's equity and pay for life's expenses without a loan! Learn more and get a personalized estimate at https://HomeTap.com See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses! Try Zapier for free today at https://zapier.com/SYSK Go to https://Shopify.com/sysk for a FREE fourteen-day trial and get full access to Shopify's entire suite of features! With Avast One, https://avast.com you can confidently take control of your online world without worrying about viruses, phishing attacks, ransomware, hacking attempts, & other cybercrimes! https://www.geico.com Bundle your policies and save! It's Geico easy! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Good Life Project
Abby Wambach | Doing Hard Things & Falling in Love [Best Of]

Good Life Project

Play Episode Listen Later Jun 27, 2022 74:28 Very Popular


For generations, Abby Wambach's name has been synonymous with soccer. A two-time Olympic gold medalist, FIFA World Cup Champion, and the highest all-time goal scorer ever, she is an icon. But, that's not the whole story. Not by a long shot. And, funny enough, especially here in the podcast world, she's become known for a very different story. One centered around love, advocacy, and impact.Retiring in 2015 at the age of 35, Abby found herself, for the first time since she was a young child, without a defining identity or path forward. The year that followed brought her to her knees, but then delivered her into her next, even more powerful season of her life. She met and married the love of her life, Glennon Doyle, (who's been a two-time guest on this show) and became a co-parent to three amazing kids. Funny enough, and we talk about this in the conversation, the first time Abby ever heard Glennon publicly talk about her, and their then-budding relationship was on this podcast. And, as we all know now, they'd eventually team up with Glennon's sister to launch the wildly-beloved and impactful podcast, We Can Do Hard Things.Abby has also redirected the same fierce effort that led her to be a world-class athlete toward becoming an activist for equality and inclusion, a champion of women, queer, and human rights. Her book, Wolfpack, and the movement and company she launched along with it, is a reclamation. It's a call to agency and community. It's a stake in the ground that defines this next, powerful leg in her journey, and her role in our collective journey together.We explore this powerful journey, along with many of the deeper motivations, struggles, moments of awakening, defining stories and so much more in today's conversation.You can find Abby at: Website | Instagram | We Can Do Hard ThingsIf you LOVED this episode you'll also love the conversations we had with Glennon Doyle about becoming untamed and falling in love.Check out our offerings & partners: My New Book Sparked | My New Podcast SPARKEDVisit Our Sponsor Page For a Complete List of Vanity URLs & Discount Codes.Zapier: Workflow automation for everyone. Zapier automates your work across 4000+ app integrations, so you can focus on what matters. See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at zapier.com/GLP See acast.com/privacy for privacy and opt-out information.

Entrepreneurs on Fire
Stop Building Wealth and Start Building A LEGACY with Derek Wilson

Entrepreneurs on Fire

Play Episode Listen Later Jun 27, 2022 29:36 Very Popular


After Derek's dad sudden passing, he walked away from a multi-six figure career with the software giant Clickfunnels to take over his family's 130 year old ranch. That's where he started the Primal King Podcast, Cross O Meats (a D2C beef company) and now lives on 2700 acres in central Idaho with his wife and 4 kids. Top 3 Value Bombs: 1. There are more things than just money. 2. Fulfillment is living your life in a way that will inspire other people. 3. Make the hard decisions and be brave through them. Listen and enjoy Derek's Podcast - Primal King Podcast Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! Zapier: Connect all your apps, automate routine tasks, and streamline your processes! Try Zapier for free today at Zapier.com/fire!

MarTech Podcast // Marketing + Technology = Business Growth
How to Figure Out What to Automate? -- Marwa Greaves // Hubspot

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jun 27, 2022 20:23


Marwa Greaves, the director of marketing and global messaging at Hubspot, talks about how to build a more efficient marketing fly trap. There are many moving parts to consider when thinking about automation. So what should be your approach to this process? Today, Marwa sheds some light on how to figure out what to automate. Show NotesConnect With:Marwa Greaves: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Corporate Escapees
404 - How To Scale A HubSpot Agency With Islin Munisteri

Corporate Escapees

Play Episode Listen Later Jun 27, 2022 37:28


HubSpot is one of the leading tech tools in the market for businesses of all sizes. In this episode, Islin Munisteri, co-founder of Theia Marketing and a HubSpot Platinum partner agency, talks to Paul about how the platform can help you scale your business.  You will learn why HubSpot is a good choice and where the platform is heading, how to use data triggers to find leads for your agency, and, finally, how using AI will help you improve your sales calls.   Links 404 - Show Notes Islin's LinkedIn Theia Marketing RevOps Careers Podcast Cloud Consultants Collective Sendspark ZoomInfo   Connect With Paul  On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: Paul@paulhigginsmentoring.com   Thank You for Tuning In!

Entrepreneurs on Fire
7-figures, Zero Employees: How and Why with John Crestani

Entrepreneurs on Fire

Play Episode Listen Later Jun 26, 2022 41:34 Very Popular


John Crestani fled the corporate world to start his own marketing business and travel the world. He now teaches others how they can operate multi-million dollar businesses with zero employees. Top 3 Value Bombs: 1. You are limitless. Create more and make sure the time you use on the Internet is a tool. 2. Everybody should be an affiliate marketer. It's the only way to democratize wealth moving into a digital future. 3. Learn from somebody who is where you want to be. Check out and subscribe to John's channel, where he'll teach you How To Create Your Online Business From Scratch - John's YouTube Sponsor: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com!

Entrepreneurs on Fire
How to Massively Increase Your Organic Traffic Through SEO with Tommy Griffith

Entrepreneurs on Fire

Play Episode Listen Later Jun 25, 2022 40:17 Very Popular


Tommy Griffith is the founder of ClickMinded, a digital marketing course for entrepreneurs. He was previously SEO manager at PayPal and Airbnb. He feels weird writing about himself in the third person but admits that it sounds slightly more epic. Top 3 Value Bombs: 1. Once you internalize the basics of SEO, it comes down to understanding what users are looking for and providing relevant content that fills that need. 2. The three things to nail your SEO fundamentals: Relevance, Authority and Reputations, and Technical Optimization. 3. The 5-step framework that can be used to optimize across multiple platforms with search engines: Searcher intent; Digital Assets; Digital Medium; Optimizing; and the Nudge. Check out The SEO Strategy Guide - SEO Strategy Guide Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! LinkedIn Advertising: Scale your marketing and grow your business with LinkedIn Advertising! And right, LinkedIn is offering a $100 credit on your next campaign. Visit LinkedIn.com/onfire to claim your credit!

Entrepreneurs on Fire
The New Science to Unlock Your Brain's Hidden Power with John Assaraf

Entrepreneurs on Fire

Play Episode Listen Later Jun 24, 2022 44:58 Very Popular


John Assaraf is one of the leading mindset and behavioral experts in the world. Top 3 Value Bombs: 1. We don't sabotage ourselves. Our brain sabotages us. 2. If you keep focusing on ‘I'm stuck', your brain goes ‘OK' and keeps you in that stuck state. 3. We resist change not because we don't want to grow, but because when the brain is experiencing change, it has mechanisms just like a thermostat that keeps the room temperature constant. Purchase John's book and get his FREE brain training audios - Innercise: FREE Brain Training Audios Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! ZipRecruiter: Find the right employees for your workplace with ZipRecruiter, the #1 rated hiring site in the US, based on G2 ratings! Try it for free at ZipRecruiter.com/fire! Roll by ADP: The first chat-based mobile payroll app designed for small businesses and startups! Visit GetRoll.com/fire to get your first 3 months free!

Entrepreneurs on Fire
Leading a Business as a Woman of Color: Obstacles and Opportunities with Nastassia C. S.

Entrepreneurs on Fire

Play Episode Listen Later Jun 23, 2022 27:12 Very Popular


Nastassia C. S. is a startup launch expert, D.E.I. strategist and founder of The Mind Designer. She helps founders develop authentic leadership skills, so they can create inclusive, and innovative workplaces. Top 3 Value Bombs: 1. Remember yourself. Remember that you are launching a business, and ultimately, always a human being with feelings and values with your own personal definition of success. You are your own best guide. 2. Business values are an amazing way for entrepreneurs to know whether they are on the right track or not, or whether something they want to try fits into wanting to get to or wanting to go. 3. If you are the first woman of color to launch a certain type of business, you have a built in network. If you're representing a community that you happen to be part of, or an identity they hold that you are really proud of, you get a built in network. Attend a weekly workshop with Nas! Use the coupon FIRE and get tips on how to launch successfully - The Mind Designer Workshop Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! Thinkific: Download your free report that reveals what the top 20% of course creators are doing right now to be so darn successful at Thinkific.com/firetrends!