Podcasts about HubSpot

In this episode of Grow a Small Business, host Troy Trewin interviews Robyn Djelassi, founder of Impact People Solutions. After a 25-year corporate HR career and a top role at Vinomofo, Robyn launched Impact People Solutions in 2022 to give growing Australian businesses access to top-tier people leadership without the full-time cost. Their flagship service, CPO Connect, embeds a fractional Chief People Officer into your business. Bootstrapped from day one, Robyn has grown the business from a solo consultancy into a cash-positive team of eight. This is a story of building a business on clarity, commerciality, and treating adults like adults. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Robyn, the hardest thing in growing a small business is time. Finding enough of it to get everything done, especially when you're wearing multiple hats as a founder. What's your favorite business book that has helped you the most? Robyn's favourite business book is Who Moved My Cheese by Spencer Johnson. Despite being an oldie, she finds it incredibly relevant and continues to refer to it even today. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? One of Robyn's go-to podcasts for professional development is How I Work by Amantha Imber. She appreciates Amantha's insights on productivity and building habits that stick. What tool or resource would you recommend to grow a small business? Robyn recommends using Microsoft To Do List as a simple yet powerful tool to manage daily tasks. Despite using more advanced tools like HubSpot, she finds this one still does the best job of helping her stay on track and productive. What advice would you give yourself on day one of starting out in business? If she could go back to day one of starting her business, Robyn would tell herself: “Be patient.” Success doesn't happen overnight, and learning to breathe and enjoy the journey is key. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Good people help good people. Kindness in business always comes back around – Robyn Djelassi You don't need funding to succeed. You need grit, trust, and a hell of a work ethic! – Robyn Djelassi Success is doing the work you love with people you respect, not just chasing numbers. – Robyn Djelassi      

Lead generation is a significant challenge for 61% ofmarketers, many of whom participate in public speaking, according to a study byCleverly and HubSpot. On average, speakers have approximately three seconds tocapture the attention of event planners.Market Size and Growth:The Canadian speakers' market is projected to reachUS$448.52 million by 2025 (Statista). Internationally, the professional speakermarket is expected to grow by USD 608.4 million at a 4.6% CAGR from 2024 to2029.Cam Beaudoin is the founder of The Frequent Speaker, abooking agency that assists mission-driven leaders with securing speakingengagements without the use of cold outreach or agents. Cam's clients includeTEDx speakers, entrepreneurs, coaches, and executives who seek opportunities toshare their messages with larger audiences. The agency focuses on positioning,timing, and understanding the requirements of decision-makers. Cam's teamhandles research, pitching, and logistics related to booking events. Withexperience in storytelling and insights into event planning, Cam supportsclients in developing speaking as a strategy for organizational growth.For more information:https://www.thefrequentspeaker.com/letshavethisconversationDiscover more: https://www.thefrequentspeaker.comLinkedIn: @CamBeaudoin

The boys are back (and better than ever) with a brand-new episode on what influencer marketing will look like soon (including AI). In this episode, they break down the new deal between ESPN and the NFL. Does this partnership signal new opportunities for brands and content marketing deals in the near future? YouTube announced that it will begin testing a new AI feature designed to estimate whether a user is a minor...regardless of the birthday listed on the account. Some creators fear it will hurt business, while others worry that large organizations and institutions will use the data in nefarious ways. Winners and losers include the future of influencer marketing, the Savannah Bananas, American Eagle, Sydney Sweeney, and Vogue. Rants and raves feature CMOs uncovering a new trend in influencer strategy—and Superman. ----- This week's links: ESPN to buy NFL Network How YouTube Age Verification Could Hurt the Creator Economy What MLB Can Learn from the Savannah Bananas? Mentions of Creator Economy on CMO Calls ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.    

In this episode of The Friday Habit, Mark chats with Benjamin Johnson, serial tech co-founder and founder of Particle 41. With over two decades in software development, DevOps, and startup building, Ben shares hard-earned lessons on what it really takes to lead successful tech initiatives—from bootstrapping SaaS platforms to advising CEOs on digital strategy.They dig into the evolution of AI, the risk of overengineering, and how founders can use time-tested principles like quarterly planning, intentionality, and simplicity to build smarter—not harder. Plus, Ben explains how he turned 1,000+ unread LinkedIn messages into 10 real leads in 30 minutes using AI.If you're an entrepreneur, CTO, or creative leader navigating the tech landscape, this episode will challenge you to rethink complexity, lead with clarity, and focus on what truly matters.

This Podcast Is Episode 640, And It's About How To Build Systems That Support Your Construction Business Turning the 3 Pillars—Marketing, Accounting, and Production—Into Repeatable Routines(without adding more work) You've done the hard part—you're running a construction business, getting jobs, and turning out quality work. Perhaps you've even begun to refine your marketing, job costing, and project delivery strategies, thanks to the three pillars we've discussed: Attracting the Right Jobs, Controlling the Money, and Delivering Projects Profitably. But here's the next step that will take your business from reactive to reliable, from "just getting by" to scaling sustainably: You need systems. Not paperwork piles. Not more apps. Just smart, repeatable steps that make your business more efficient—even if you're still a one-person show. As construction bookkeeping specialists, we help contractors every day who are great at swinging hammers but are overwhelmed by admin. This post will show you how to build simple systems around your existing workflow, so you can run your business more smoothly, make better decisions, and free up your time. What Is a "System" Anyway? A system is simply a repeatable process that occurs consistently without requiring you to reinvent the wheel each time. It could be: A checklist An automation A template A recurring habit Or a combination of all of the above The goal is predictability—so your business can function smoothly whether you're at a job site or taking a day off (yes, that's allowed!). Why Small Construction Businesses Need Systems You might be thinking, "I'm not a big company—I don't need systems." But the truth is, you need them even more. Why? Because without systems: Every invoice is different Every client interaction takes extra effort You forgot to track your hours or materials You lose receipts or miss billing for change orders You're constantly reacting instead of planning The right systems save you time, reduce stress, and increase your profitability. And they don't have to be complicated. System #1: A Simple Lead-to-Job Process The Problem: You get an inquiry, scribble notes on paper, forget to follow up, or lose track of what was discussed. Sound familiar? The System: Create a basic lead intake form (Google Form, CRM tool, or paper checklist) Pre-qualify leads with a few standard questions: Project type, location, timeline, budget Save all client information in one place (e.g., Google Sheet, Notion, Trello). Use a standard estimate template so every quote includes: Scope Pricing Timeline Payment terms Send a welcome email template after a job is accepted (include next steps, policies, and what to expect) Bookkeeper's Tip: Keeping track of leads and estimates helps you compare projected vs. actual profits, so you can learn which jobs are truly worth your time. System #2: A Weekly Money Routine The Problem: You're too busy to check the books, so you don't know if you're making or losing money until tax time. The System: Set aside 30–60 minutes each week to review your finances: Reconcile transactions (or send to your bookkeeper) Check outstanding invoices Follow up on late payments Log hours worked and materials used (by job) Review your cash flow forecast for the next two weeks Even if you outsource the bookkeeping, your weekly check-in keeps you in control. Make it part of your Friday routine, just like packing up your tools. Bookkeeper's Tip: We can set up automated reports to send you a cash flow summary, job costing update, or overdue invoice list via email each week—no extra work on your end. System #3: Job Costing and Change Order Tracking The Problem: You think you're making money on jobs, but in the end, you can't say for sure, and you might've given away work for free. The System: Use a spreadsheet or job costing software (like QuickBooks Projects or Buildertrend) Track: Labor (hours × rate) Materials (receipts, delivery invoices) Subcontractors Permits, rentals, and other direct costs Add a simple change order log to each job file Description, date, price, status (pending/approved) Get approval before starting extra work   Bookkeeper's Tip: When you track jobs this way, we can help you compare estimated vs. actual costs and margins—so your future quotes get sharper and more profitable. System #4: Project Timeline & Client Communication The Problem: Clients get anxious when they don't hear from you, and scope creep happens when there's no clear plan. The System: Break each project into 3–5 major phases (demo, framing, finish work, etc.) Assign rough start/end dates Use a whiteboard, app, or calendar to stay on track Send weekly updates to clients (template email or quick text summary) "Here's what we completed this week… Here's what's next…" Bookkeeper's Tip: When jobs stay on schedule, you're more likely to invoice on time and get paid faster, which improves your cash flow. System #5: Receipts, Invoices, and Tax Readiness The Problem: You have a shoebox full of receipts and scramble to find documents when tax season rolls around. The System: Use a digital system like Dext, Hubdoc, or even a shared Dropbox folder Snap photos of receipts as you go—tag them with the project name Save estimates, signed contracts, and change orders in organized folders Send invoices promptly at milestones (use progress billing templates) Review reports monthly with your bookkeeper (Profit & Loss, Job Profitability, etc.) Bookkeeper's Tip: With clean books and digital records, tax time is painless—and you'll never miss a deduction. The Myth of "More Work" The biggest myth about systems is that they add more to your plate. In reality, they save you time and stress by preventing confusion, wasted effort, and missed revenue. Stop rewriting the same emails Stop digging for info buried in texts Stop guessing at prices or costs Stop forgetting to bill for work you did With systems in place, your business becomes predictable, profitable, and easier to manage—even as you grow. Ready to Systemize Your Construction Business? You don't have to figure this all out on your own. As construction bookkeeping specialists, we help small contractors establish and maintain systems that align with their workflow. Whether it's: Automating job costing Simplifying invoicing Organizing digital receipts Reviewing job margins Or building custom templates We'll help you take the guesswork out of your money—and give you back control of your time. Let's identify one or two areas in your business where a system could save you hours (and dollars) every week. You build homes. We'll help you build the business behind them. About The Author: Norhalma Verzosa is a Certified Construction Marketing Professional and serves as the Web Administrator of Fast Easy Accounting, located in Lynnwood, WA. She holds a Bachelor's Degree in Psychology and is a Certified Internet Web Professional, with certifications in Site Development Associate, Google AdWords Search Advertising, and HubSpot Academy. She manages the entire web presence of Fast Easy Accounting using a variety of SaaS tools, including HubSpot, Teachable, Shopify, and WordPress.

Show Notes: Will Bachman and Dina David, the facilitator for the Umbrex and Veritux Mastermind groups, discuss the program's basics. Mastermind groups are peer-structured programs for middle-seven to nine people, ideally eight, over a 10-month period. The program kicks off in September and wraps up in June, 2026. Applications are due August 15, and for those not yet members, independent consultants should join the community to access the opportunity. The Details on Mastermind Groups Dina explains that meetings take place monthly and are one hour sessions. The sessions take place online.They typically start with an introduction, a quick update on goals, and a check-in on progress. The majority of the session is dedicated to a deep dive into a specified topic, sharing practical ideas, best practices, and lessons learned. The session ends with a closing check-out, focusing on what was learned and what the group plans to do in the next month based on the conversations that have taken place. Dina also discusses the different formats of the groups, such as breakout groups, warm seats, guest speakers, and show and tells. Business Development and Online Presence Dina shares an example of how the program works and helped improve LinkedIn profiles. She also discusses the importance of deep dives into a website. The discussion revolves around firm overview documents, business development, and pricing strategies. It highlights the importance of having clear deliverables and testimonies to ensure that clients can remember their work. Business development is another key topic discussed, with examples of specific topics such as the fishing line, which helps consultants understand who they serve and what problems they solve. The group also discusses strategies for implementing comprehensive business development processes, such as using CRM systems like HubSpot. How to Improve Marketing Strategies Dina also touches on strategies for marketing, such as warm and cold outreach, and how to get people to respond to LinkedIn messages or emails. The group emphasizes that there is no one-size-fits-all solution, but learning from others' strategies can help consultants stay ahead in today's busy world. Sharing templates and examples has been helpful in addressing the overwhelming amount of information available online. Approaches to Pricing Price is another important topic discussed, with many groups discussing tier-based pricing approaches, such as Bronze, Silver, and Gold options, and how to word offerings. This approach brings consultants closer to the value brace and helps them learn best practices from each other. Strategies include pricing when working with startups or maintaining a retainer. Handling Client Negotiations However, the discussion also touches on handling client negotiations and managing scroll scope creep. Many consultants face challenges in handling changes at the leadership level, dealing with organizational changes, and managing relationships with clients. Internal operations, such as insurance and invoicing, are also discussed, with examples of how consultants can benefit from external support. Scaling Up for Independent Firms The discussion revolves around the journey of scaling up for independent firms, which can be challenging but rewarding. It is essential to build networks and connections, as well as understand when to hire and manage subcontractors. The group debrief helps in making informed decisions about hiring and managing subcontractors. The Benefits of Joining a Mastermind Group Dina the benefits of joining these groups which include new projects, client referrals, networking opportunities, and accountability. Members gain access to peer-based resources, which can help them hold themselves accountable and stay motivated. Members state that they have built genuine relationships, which can be invaluable for their businesses. In between monthly sessions, members receive a recording, summary recap, and additional resources. They are assigned an accountability buddy from their group, who they check in with within the month of the next live session. This allows them to discuss ideas, support each other, and work towards their goals. Applications for the 2025 to 2026 cohort are due on August 15. If you are a member of Umbrex or Veritux, you will receive emails about the program and links to fill out the application.  Timestamps: 00:02 Introduction and Overview of Mastermind Groups 01:23: Monthly Meeting Agenda  02:54: Specific Topics and Examples  09:00: Business Development and Pricing Strategies  11:05: Internal Operations and Scaling Up  13:31: Benefits and Accountability  15:02: Between-Session Activities  Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

Ever wonder how the experts find the most interesting content on the internet? Today we revisit the episode with our friend and MVP Steph Smith as she reveals her surprisingly simple yet powerful research techniques. The very frameworks that lead her to crush it at The Hustle, as Director of Marketing for HubSpot, and now leading growth for cutting edge Ai company Groq. Discover how she grew her podcast to 20,000 downloads in just six months and her unique insights on content creation that you won't hear anywhere else. Plus, learn why not every business should start a podcast and the key questions you should ask before diving in. What a fun and relevant chat! Back to the vault we go! haha! Connect with Steph: https://www.linkedin.com/in/stephaniesmith93/ Listen Only here: https://link.chtbl.com/takemetocip Subscribe to the Youtube show ► https://www.youtube.com/channel/UCVm4xHOmK8VAVifaojilr4A Join Business Creator Club https://www.businesscreator.club Connect with BIZBROS: https://www.facebook.com/BIZBROSCOhttps://www.instagram.com/bizbrosco Connect with FONZI: https://www.instagram.com/luiscamejov/ Connect with LUISDA: https://www.instagram.com/luisdacreates Get our freebies on how you can turn your Content Into Profit: https://www.bizbros.co/monetize

This season features conversations with key decision-makers who have shaped the evolution of today's leading technology platforms and ecosystems. We talk to C-suite executives, board members, investors, and others who must be bought into the platform journey.In this episode, Avanish and Greg discuss:Greg's journey at the intersection of technology and professional services, including his role building EY's global partnerships practice into a substantial business driverWhy most companies remain confused about partnerships, platforms, and ecosystems, and how successful companies are "built from the ground up" to orchestrate ecosystemsMicrosoft's transformation under Satya Nadella as the gold standard for ecosystem strategy - shifting from competing against everyone to becoming a platform that orchestrates the capital of hundreds of thousands of companiesWhy the future belongs to companies that shift from linear value chains to orchestrated ecosystems where they either orbit around or become the center of mass for other participantsThe urgency for C-suites to think beyond operational AI improvements and envision what their industry will look like in five yearsHost: Avanish SahaiAvanish Sahai is a Tidemark Fellow and served as a Board Member of Hubspot from 2018 to 2023; he currently serves on the boards of Birdie.ai, Flywl.com and Meta.com.br as well as a few non-profits end educational boards. Previously, Avanish served as the vice president, ISV and Apps partner ecosystem of Google from 2019 until 2021. From 2016 to 2019, he served as the global vice president, ISV and Technology alliances at ServiceNow.  From 2014 to 2015, he was the senior vice president and chief product officer at Demandbase.  Prior to Demandbase, Avanish built and led the Appexchange platform ecosystem team at Salesforce, and was an executive at Oracle and McKinsey & Company, as well as various early-to-mid stage startups in Silicon Valley.About GregGreg is the Founder of Sarafin Advisory which he launched in 2024 to provide companies with actionable advice and insights to help them grow Enterprise Value in an era of immense change and opportunity. Previously, Greg spent over 9 years at EY where he was most recently the Global Vice Chair - Alliances and Ecosystems. Prior to joining EY in 2015, he spent seven years as an executive at IMB, running one of the top five accounts at the firm and then managing the professional services P&L for Banking and Financial Markets in North America. He also held significant leadership positions in financial service technology and digital disruption across industries. In addition, he helped found a health payments dot-com and, prior to that, ran his own software development company.About TidemarkTidemark is a venture capital firm, foundation, and community built to serve category-leading technology companies as they scale.  Tidemark was founded in 2021 by David Yuan, who has been investing, advising, and building technology companies for over 20 years.  Learn more at www.tidemarkcap.com.LinksFollow our guest, Greg SarafinFollow our host, Avanish Sahai

If you're building before validating the market, you're not a founder — you're a hopeful builder. In this episode, Bocar Dia, Partner and GM at Forum Ventures, shares how to build a capital-efficient, scalable sales motion in B2B SaaS, from idea to product-market fit and beyond. Drawing from his early days at Hootsuite and advising 30+ founders annually, Bocar unpacks the frameworks and mindsets for growing to $100M ARR without chasing inflated valuations.Specifically, Bocar covers:(03:13) Bocar Dia shifts from engineering to sales at early-stage Hootsuite.(12:09) Validate real pain, then pinpoint key problems to shape your MVP.(20:01) Founders often raise before soul-searching — and end up misaligned.(25:10) Product-market fit is when value drives steady inbound demand.(30:17) Sales has three phases: product fit, GTM fit and scale.(36:57) Don't scale early traction. Prove one repeatable channel first.(41:57) Hire Customer Success before Sales to drive renewals and growth.(46:30) Founders who sell first know exactly what kind of leaders and reps to hire next.(51:00) AI can help sales, but manual validation is needed before scaling.(57:53) Bocar recommends data-driven, tactical sales books for founders.Resources Mentioned:Bocar Diahttps://www.linkedin.com/in/bocardia/Forum Ventures | LinkedInhttps://www.linkedin.com/company/forumvc/Forum Ventures | Websitehttps://www.forumvc.com/"The Sales Acceleration Formula" by Mark Robergehttps://www.amazon.com/Sales-Acceleration-Formula-Technology-Inbound/dp/1119047072"Founding Sales" by Pete Kazanjyhttps://www.amazon.com/Founding-Sales-Go-Market-Handbook/dp/1734505117Winning by Designhttps://winningbydesign.com/resources/books/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#ProductMarketFit #CustomerSuccess #VentureCapital #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

There's never been a better time to be a builder, and in HubSpot's ecosystem, we're seeing more and more partners who deliver solutions and list apps in our marketplace. Why? Daryl Michel—CEO at Cogent Connective—says its all about freedom of choice and the best way to solve a customer's challenges. This episode is an energizing look at how to scale as a partner today, including: How building with AI can supercharge client outcomes Unlocking new revenue streams with apps A real-world example of how one ERP integration is now helping them close deals faster and at scale The ripple effects on client growth, cost per acquisition, and profitability Building apps to solve for gaps in the customer experience Whether you're a builder, a CEO, or just looking to revisit the idea of building for HubSpot's marketplace, this conversation highlights the compounding impact of combining service excellence with scalable tech—and how AI is the great accelerator.

On this week's episode of Little Talks we welcome back a frequent guest and friend, Mike Simmon from Grasshopper Mowers. Mike was in town from Kansas for his monthly HubSpot and CRM meeting with Roop, Chelsea, Claudia and Kendall and was kind enough to join Sam and Roop on the mics. The topic? What in marketing is still as true now as it was 10-20 years ago?We discuss timeless marketing truths like brand consistency and knowing your customer, tactics or trends we used to swear by but wouldn't touch now and how we use AI in our day-to-day working life. And to wrap it all up: Predictions we'd stake whole marketing budgets on and looking ahead to what we think will still be true in 3-5 years from now.It's a packed podcast full of insights and tidbits from one or favorite guests.Have something to add to the conversation? Let us know below, and we'll see you next week!— Sam, Roop, Mike, Claudia and ChelseaTell us what you think!

Exploring how nonprofit fundraisers can adopt the disciplined mindset and tools of the startup world— with special guest Jeffrey Fidelman, CEO of Fidelman & Co..  Jeffrey, whose firm delivers "fundraise-as-a-service" to early-stage companies and emerging managers, shares a structured and data-informed approach to relationship-building that challenges many long-held assumptions in the nonprofit sector. This fascinating discussion will challenge nonprofit professionals to rethink the very architecture of their fundraising systems by borrowing proven tactics from startups—without sacrificing the human touch.At the core of Jeffrey's message is the idea that fundraising is a systematic process, not a single pitch or magical conversation.Jeffrey maps out a dual-layer approach to fundraising: the quantitative layer, involving workflow, analytics, and consistency; and the qualitative layer, which focuses on personalization, trust, and long-term relationship development. He draws comparisons between nonprofit fundraising and sales funnels in the for-profit world, urging nonprofits not only to expand the top of the funnel, but to improve conversions at the bottom—where so much potential is lost.A key takeaway for nonprofit leaders is the importance of tech-enabled tracking and experimentation. Jeffrey introduces the concept of hypothesis-driven outreach, advising organizations to run structured experiments over 60–90 days and adjust based on data. He explains how simple tools like Google Sheets or CRM platforms like HubSpot and Zoho can help nonprofits monitor donor progression, email open rates, and reply rates—unlocking previously invisible insights.This rich conversation also addresses transparency, both internally and externally. Jeffrey critiques the secrecy often surrounding fundraising data within nonprofit teams and stresses the importance of shared pipelines and consistent communication. As he explains, success lies in setting expectations early and “being an extension of the team, not a black box.”On segmentation, Jeffrey contrasts mass marketing with targeted outreach, arguing that larger gifts demand deep personalization. He recommends nonprofits resist the impulse to blanket every potential donor and instead invest time in researching each prospect—"go on their LinkedIn, learn about them”—to craft meaningful connections.Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Want Nicholas' 3-step AI framework for businesses? get it here: https://clickhubspot.com/pge Episode 70: Is AI just a productivity booster, or are we missing the real transformation right in front of us? Matt Wolfe (https://x.com/mreflow) is joined by Nicholas Holland (https://x.com/nicholasholland), SVP of Product & Head of AI at HubSpot, who's spent nearly a decade driving innovation and building applied AI solutions in real-world business settings. In this episode, Matt and Nicholas dive deep into the seismic shift happening in AI: from simple assistants that help with your emails, to autonomous agents that actually do meaningful work for you—what Nicholas calls "work as a service." You'll discover how forward-thinking teams are structuring their meeting data to unlock hidden value, why a new class of “super contributor” is emerging in sales and marketing, and how to use Nicholas's practical four-step AI adoption framework to turn overwhelm into a competitive advantage. Whether you want to future-proof your business or become an “agent manager” in the coming wave, this conversation is full of actionable insights for teams, leaders, and entrepreneurs. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) AI's Impact on Work Dynamics (06:22) Shift from SaaS to WaaS (09:09) Streamlined Agent Deployment (11:38) Human-Centric Customer Experience Challenges (14:35) Defining Agency in AI Tools (19:35) AI Executive Assistant Development (23:01) Streamlined Customer Interaction Automation (26:01) Streamlining Customer Support Solutions (28:25) Navigating AI Communication Threads (29:41) Outsourcing Memory with Technology (35:24) Token Count Excitement (36:10) Crafting Effective Ad Integration Techniques (41:37) Revamped Breeze: Multi-LLM Integration (43:35) Rise of Agent Managers — Mentions: Nicholas Holland: https://www.linkedin.com/in/nashvilleholland/ HubSpot: https://www.hubspot.com/ HubSpot Breeze: https://www.hubspot.com/products/artificial-intelligence Claude: https://claude.ai/ Granola: https://www.granola.ai/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt's Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

It's a special crossover episode of Market Proof Marketing and Online People Talking - and a pod reunion years in the making. Mike, Jen, and Kevin come together to talk about a topic they've each lived in, coached through, and lost sleep over: the CRM.From common breakdowns to behind-the-scenes fixes, they lay out what's not working, what builders keep getting wrong, and how Do You Convert is quietly changing the game for teams who are ready to make their CRM actually work.Adoption Is a Culture, Not a ChecklistIf leadership doesn't log in, the team won't eitherOnline Sales lives in it, so why aren't we designing for them?Stop Blaming the ToolOverbuilt systems collapse when one person leavesBad CRM = bad data = bad decisions = marketing wasteAffordable Expertise To Unlock Your CRM PotentialPartner with DYC on your CRM needs for as low as $595 a monthWork with the software you already use - Lasso, HubSpot or SalesforceBuild a CRM your team will actually use, with expert guidance and supportListen now. Then go fix your CRM.Next StepsDon't forget to save your spot for the 2025 Online Sales & Marketing Summit! Registration closes soon.Subscribe to Market Proof Marketing on Apple or SpotifySubscribe to Online People Talking on Apple or SpotifyScreenshot your review of the podcast and send it our way—we've got something for you.

Alex Lee joins the show to walk us through an end-to-end automated newsletter generator built using N8N, Airtable, and generative AI. From aggregating news and generating summaries to crafting branded HTML and distributing it via email, Alex shows how businesses can reduce newsletter production from 6 hours to 30 minutes. He also shares how Model Context Protocol (MCP) is enabling real-time access to company data, explains his decision-making process between using workflow automation tools vs. vibe coding, and previews what's next in AI-powered business automation.Timestamps:00:23 – Welcome Alex Lee: Career journey from SAP to Google to AI consulting01:31 – How ChatGPT changed his mind about NLP02:38 – Why Alex is focused on AI enablement for businesses03:36 – Use case #1: AI-powered newsletter generator04:49 – The manual pain of newsletter creation06:12 – Why email is the best owned marketing channel07:25 – Step-by-step demo: Aggregating articles, adding context, and generating drafts09:09 – Human-in-the-loop editing and brand tone tuning10:01 – HTML generation and branded email output11:03 – Use cases beyond marketing: Internal custom newsletters15:26 – Why Airtable powers the backend of the workflow17:27 – Behind the scenes: N8N automation workflow overview20:26 – Tool selection: When to use N8N vs. Zapier vs. Make21:49 – Hosting your own N8N instance for cost efficiency24:04 – How clients send the generated newsletter (Mailchimp, HubSpot, EasyMail)27:12 – Vibe coding vs. workflow automation: which path to choose?28:41 – Why Lovable stands out among V0, Replit, Cursor30:19 – Benefits of prototyping and vibe coding for non-technical folks31:24 – What is MCP and why it matters33:05 – Example: Using Claude + MCP to search Google Drive and draft an executive summary38:59 – AI-powered time tracking via calendar and file analysis40:58 – What's next: legacy system integration, coding agents, MCP standardization42:39 – How to contact AlexTools and Technologies Mentioned:N8N – Open-source workflow automation platform used to orchestrate the newsletter processAirtable – Serves as the data layer and user interface for non-technical usersClaude (Anthropic) – Used for summarization, HTML generation, and MCP interactionMCP (Model Context Protocol) – Enables AI models to access external systems like Drive and calendars in real timeZapier, Make – Workflow automation tools considered depending on client preferenceLovable – No-code/low-code app builder that successfully integrates with Supabase and OpenAIHubSpot, Mailchimp, EasyMail – Email service providers used to distribute the newslettersSupabase – Backend database often used in vibe-coded appsSubscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

In this episode of The Russell Brunson Show, I sit down with Sam Parr, founder of The Hustle, My First Million, and Hampton, to break down how he built and sold one of the biggest email-based media companies in the country. Sam shares how he grew The Hustle by writing viral blog posts on Reddit and converting that traffic into email subscribers, why he focused on building reach through a newsletter when everyone else was chasing social media, and the simple revenue model that made the company so profitable before selling to HubSpot. We also dig into how he's now building Hampton, a thriving community for entrepreneurs at scale. Key Highlights: How Sam used viral blog posts on Reddit to drive traffic and convert readers into email newsletter subscribers The monetization model that turned The Hustle into a multi-million-dollar company through sponsorships and ads Why he bet on building reach through an email newsletter instead of chasing short-lived social media attention How Hampton creates curated peer groups and why operational excellence is critical to running communities at scale The pitfalls of chasing outside funding too early and how Sam thinks about businesses that compound over decades Sam's story shows that you don't need complicated models or venture capital to build something big… You need a great product, a smart distribution channel, and the discipline to keep it simple. If you're interested in building an audience, a newsletter, or a community-driven business, this episode is exactly what you've been searching for! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Is traditional sales outreach becoming less effective? And if so, what replaces it?In today's episode, I chat with Jean-Philippe Schepens van Thiel, founder of AxonJay, about how real-time data, predictive behavior, and AI-generated signals are fundamentally changing how we approach sales. If you've ever felt like your messaging is falling flat or that your timing is always off, this conversation is your blueprint for modernizing outreach.Meet Jean-Philippe Schepens van ThielJean-Philippe is the founder and CEO of AxonJay AI, a company helping B2B sellers harness the power of predictive signals to find the right opportunities at the right time. With over 15 years in data-driven sales and marketing, including a successful exit to Dun & Bradstreet, JP is now on a mission to help sales teams break through the noise and win deals with precision.Sales Outreach at an Inflection PointBuyers are bombarded by thousands of messages a week, most of which they delete without reading. Jean-Philippe believes we've hit a critical point in the evolution of sales, where volume no longer wins relevance and timing does. Instead of relying on old data and gut instinct, modern sales teams need to know when to reach out, what to say, and why it matters to the buyer right now.Build Your Sales CocktailJean-Philippe compares outreach success to making the perfect cocktail: timing, targeting, and content must all be in balance. One missing or outdated ingredient ruins the mix. Using AI, his company translates billions of daily data points into actionable signals then helps reps validate and fine-tune their approach using real-time context.Let AI Enhance, Not Replace, the Human ElementContrary to fear-mongering about AI replacing jobs, JP argues that AI will actually make sales more human. With technology handling research and signal aggregation, salespeople can focus on high-value conversations, empathy, and relationship-building.“It's not about more data. It's about the right data.”“Outreach isn't dead—but it's evolved.”“You need the right message at the right time.” “I want you to come to me with stuff proving.”Lessons from the FieldStop using last year's data to make today's decisions.Think beyond single signals and build context with a cocktail of signals.Use AI to filter your target list down to the 10% who are ready now.Personalize messaging with current, relevant activity not guesses.Combine automation with human feedback to improve results over time.ResourcesLearn more at Axonjay.aiConnect with Jean-Philippe via email (JP@axonjay.ai) or through the websiteImprove your outreach and sales game join our Sales Mastermind ClassThinking of launching a podcast? Check out Blue Mango StudiosSponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at

Why you should listenChris Brisson reveals how SMS achieves 98% deliverability rates compared to declining email open rates, giving tech consultants an unfair advantage in client communication.Learn the "Textize Your Business" framework that turns every touchpoint in your client journey into a conversation starter, from lead generation to getting reviews and referrals.Discover real case studies including how one speaker converted 150 event attendees into $25,000+ of lead value using simple QR codes and SMS automation.You're probably still over-relying on email and LinkedIn to reach prospects and clients - and missing out on the channel with the highest engagement rates. As a tech consultant, this could be costing you deals and dragging out your sales cycles. In this episode, I talk with Chris Brisson, who's been in SMS marketing since 2009 and built SalesMessage to help businesses "textize" their operations. We dive deep into how SMS integrates with platforms like HubSpot, Salesforce, and Pipedrive, plus the AI-powered agents that can handle responses 24/7. Chris shares the exact frameworks for turning cold leads into warm conversations, reducing no-shows, and scaling client communication without adding overhead.About Chris BrissonChris Brisson is the founder and CEO of Salesmsg (read as “sales message”), a leading AI-powered SMS platform designed to help businesses engage, qualify, and convert leads at scale through two-way text messaging. A serial entrepreneur and seasoned SaaS operator, Chris has bootstrapped Salesmsg into an 8-figure ARR business while maintaining strong profitability and a high-performing team culture.Previously, Chris founded Call Loop, one of the earliest voice and text broadcasting platforms, and has spent over 15 years building direct response marketing systems and SaaS products. Today, he's at the forefront of AI-driven customer engagement, leading the charge to “Textize Your Business”—a methodology that empowers companies to turn messaging into their most effective conversion channel.Chris is also an EOS-driven founder, speaker, and growth strategist who's passionate about helping fellow entrepreneurs unlock scalable systems, dominate niche markets, and design companies that are both profitable and purposeful.Resources and LinksSalesmessage.comChris' LinkedIn profileClaude.aiPrevious episode: 626 - Are You Building a Business or Just Buying Yourself a Job?Check out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringFree Training for AI & Tech Consultants Ready to Stop Trading Time for MoneyJoin our newsletterSuggested resource

This is the last special solo episode for a while. Thankfully, Robert and Joe will be back next week to make nonsense about marketing and content news. But today's episode is something a little different. In 1937, Napoleon Hill wrote Think and Grow Rich. His ideas about belief, desire, and persistence changed lives—Joe's included. Joe's new book, Burn the Playbook, is his answer to what Think and Grow Rich would look like today. It's not just about financial wealth...it's about freedom. Mental freedom. Physical health. Time freedom. It's the book Joe wanted his kids to have…the book that they could share with their kids about living a life of purpose. This episode of This Old Marketing is about how to build a platform strong enough to carry the weight of your dreams. Six months ago, Joe was 20 pounds heavier. He felt foggy, sluggish, reactive. He was still productive, sure...but didn't feel sharp. He didn't feel like he was operating at his best. And he decided that wasn't okay anymore. Many of you know this, but Joe's family has a history of Alzheimer's as well. He always thought he was relegated to this fate and there was nothing he could do. Joe's since found there are many things he can do to build a better brain (if you will), so that he can live a better life and be around, in all forms, for his kids and their kids, in addition to living a life of freedom (which we'll discuss). So he made some changes. Not radical ones. Just simple, consistent ones. And Joe wants to share them with you—not as a health expert, but as a creator who realized that if your body and brain break down, your business doesn't stand a chance. Let's get into it.   ----- This week's links: Americans Check Phone 144 Times Per Day The Cost of Multitasking ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

AI agents are revolutionizing marketing automation. Nicholas Holland, Head of AI at HubSpot, shares his expertise on how agentic AI is transforming traditional marketing workflows. He highlights key thought leaders marketers should follow for AI insights, including Matthew Berman's technical yet accessible content and HubSpot's "Marketing Against the Grain" podcast for practical implementation strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI agents are revolutionizing marketing automation. Nicholas Holland, Head of AI at HubSpot, shares his expertise on how agentic AI is transforming traditional marketing workflows. He highlights key thought leaders marketers should follow for AI insights, including Matthew Berman's technical yet accessible content and HubSpot's "Marketing Against the Grain" podcast for practical implementation strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want our 6 AI-engineered prompts to turn Claude into your own data analyst? Get it here: https://clickhubspot.com/vwr Ep. 348 What if you could build an entire year-long content strategy in just one AI prompt? Kipp dives into the brand new HubSpot and Claude AI integration that's set to revolutionize how marketers work. Learn more on building your ideal customer profiles and personalized content calendars, running instant marketing attribution and ROI analysis, and developing lead nurturing and account-based marketing campaigns—all directly inside Claude and HubSpot. Mentions Claude https://claude.ai/ HubSpot https://www.hubspot.com/company-news/hubspot-connector-claude Anthropic https://www.anthropic.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod

AI agents are reshaping marketing automation. Nicholas Holland, Head of AI at HubSpot, explains the shift from managing people to orchestrating AI agents. He emphasizes that current AI technology isn't the bottleneck - rather, organizations need structured frameworks for agent management, clear guidelines for implementation, and new metrics for evaluating management effectiveness in hybrid human-AI teams.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to SmartBug on Tap, where we dig into smarter, more scalable HubSpot strategy for marketing, sales, and RevOps teams. In this episode, Casey Peddicord sits down with Sandy Moore, SmartBug's Senior Director of Account Strategy, to unpack one of the most complex—and misunderstood—topics in enterprise marketing: attribution. Whether you're battling siloed data, long sales cycles, or disconnected touchpoints, attribution reporting can feel impossible to get right. But it can work—and Sandy's here to show you how. From model selection to executive dashboards to AI's evolving impact on reporting, this is a must-listen for anyone working in enterprise RevOps or marketing operations.

AI agents are reshaping marketing automation. Nicholas Holland, Head of AI at HubSpot, explains the shift from managing people to orchestrating AI agents. He emphasizes that current AI technology isn't the bottleneck - rather, organizations need structured frameworks for agent management, clear guidelines for implementation, and new metrics for evaluating management effectiveness in hybrid human-AI teams.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will AI replace marketing jobs by 2028? Nicholas Holland, Head of AI at HubSpot, examines the evolution of AI agents and their impact on marketing automation. He explores how agentic AI is fundamentally changing marketing workflows, team structures, and job functions. Holland also shares insights on staying current with AI developments through content creators like Matthew Berman who balance technical depth with practical business applications.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have a question for Darrell? Text the show here.Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session.More and more B2B tech companies are hitting the same wall: revenue that used to flow through referrals and word-of-mouth is drying up. I recently spoke with a company pulling 4,000 website visitors a month but only 5 leads in 6 months. Sound familiar?After 15 years running an agency that's generated over $300M for clients, I've seen firsthand why the old lead gen playbook isn't just outdated—it's working against you.In this episode, I break down:Why even giants like HubSpot lost 70% of their trafficThe real reason B2B pipelines are collapsingA smarter framework to rebuild leads without burning cash on ads that don't workIf your pipeline feels stuck and your sales team is starving for leads, this episode will show you exactly how to turn things around. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Hey CX Nation,In this week's episode of The CXChronicles Podcast #262, we welcomed Pasquale DeMaio, Vice President at Amazon Web Services (AWS) based in Seattle, WA. Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing.Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With data center locations in the U.S., Europe, Singapore, and Japan, customers across all industries are taking advantage of our low cost, elastic, open and flexible, secure platform.In this episode, Pasquale and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team at AWS think through on a daily basis to build world class customer experiences.**Episode #262 Highlight Reel:**1. How AWS thinks about team-building strategies  2. Leveraging Amazon Connect's Unified AI Engine  3. Streamlining customer service & success to fuel growth 4. Investing & supporting employee-driven innovation & cross-team collaboration 5. Building customer-centricity into the DNA of your engineering team Click here to learn more about Pasquale DeMaioClick here to learn more about Amazon Web Services (AWS)Huge thanks to Pasquale for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.For our Spotify friends, make sure you are following CXC & please leave a 5 star review so we can find new listeners & members of our community.For our Apple friends, same deal -- follow CXCP and leave us a review letting folks know why you love our customer focused content.You know what would be even better?Go tell one of your friends or teammates about CXC's content,  strategic partners (Hubspot, Intercom, & Zendesk) & On-Demand services & invite them to join the CX Nation!Want to see how your customer experience stacks up to others, ask us about the CXC Healthzone, an intelligence platform that shares benchmarks & insights from companies across the world. Huge thanks for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

Will AI replace marketing jobs by 2028? Nicholas Holland, Head of AI at HubSpot, examines the evolution of AI agents and their impact on marketing automation. He explores how agentic AI is fundamentally changing marketing workflows, team structures, and job functions. Holland also shares insights on staying current with AI developments through content creators like Matthew Berman who balance technical depth with practical business applications.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chain.io is a vertical integration platform deeply embedded in the shipping and logistics space, helping connect massive freight companies with retail brands through the millions of messages required to track shipments and navigate customs. With $18 million in funding, the company has positioned itself as critical infrastructure for an industry that became front-page news during COVID. In this episode, Brian Glick shares hard-won lessons about building in a legacy industry, the realities of enterprise sales cycles, and why he never took himself out of the sales process. Topics Discussed: Building vertical iPaaS for logistics before the category existed in supply chain How COVID accelerated understanding of data movement as a strategic problem The challenge of selling complex integration technology to legacy industries Transitioning from founder-led sales while maintaining founder involvement Using podcasting as relationship-building infrastructure for 10-year customer lifecycles Building authentic employee thought leadership without formal programs The impact of AI on traditional integration and data movement businesses GTM Lessons For B2B Founders: Don't fully remove yourself from enterprise sales—strategically deploy your founder advantage: Brian learned that completely stepping back from sales was a mistake. Instead, he discovered the power of strategic founder involvement: "As a founder I am an incredible asset to my team, but that doesn't mean I have to be on every meeting." He now enters deals at the beginning to build relationships, trusts his sales team to advance opportunities, then returns at crucial moments to help close negotiations. This approach maximizes founder value while empowering the sales team. Timing pain points matters more than pain intensity: Chain.io experienced a counterintuitive sales pattern during COVID—initial uptick as customers felt pain, followed by a downturn when pain became overwhelming. Brian observed: "A little bit of pain is good for sales... when it gets too much pain, people freeze up." B2B founders should recognize that acute customer pain creates urgency, but excessive pain paralyzes decision-making. The sweet spot is when customers feel enough discomfort to act but retain capacity to evaluate new solutions. Legacy industries require relationship-based, not scale-based GTM motions: After trying to build a "standard SaaS BDR SDR style go-to-market machine," Brian realized it was wrong for both his market timing and industry culture. He pivoted back to relationship-driven sales focused on live events and consultative engagement. For enterprise logistics customers making decisions that affect 40 countries, "nothing is simple and no decision is made by one person who's going to click a buy now button." Founders in traditional industries should think more like SAP than HubSpot. Use podcasting as relationship infrastructure, not lead generation: Brian launched his podcast "almost day one" as free marketing, but discovered its real value in relationship building for long sales cycles. He doesn't track metrics or measure ROI traditionally, noting: "I know that I've gotten a CIO of a major freight company... [who] sent me a screenshot of my podcast... and I know how much that one customer pays me is more than I've ever invested in the podcast." For B2B founders with complex sales cycles, content should build relationships rather than optimize for attribution. Build category understanding through customer education, not just problem-solving: When Chain.io launched in 2017, "that category did not exist in supply chain." Brian spent years helping customers understand that data movement was a strategic, first-tier problem rather than something "you tack on the end of some other project." Category creation often requires patient market education—founders must be prepared to invest in customer understanding before expecting rapid adoption, especially in conservative industries.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM 

Custom AI agents vs. out-of-the-box tools: which delivers better ROI? Nicholas Holland, Head of AI at HubSpot, shares his expertise on the evolution of AI agents in marketing automation. He recommends starting with pre-built AI tools before attempting custom development, emphasizing the importance of mastering prompt engineering and data integration first. Holland outlines a practical progression path from using AI for basic tasks to implementing complex automated workflows that can transform marketing operations.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIn episode 266 of Beyond The Story, Sebastian Rusk interviews Eric Baum, the CEO and Founder of Bluleadz, a top HubSpot agency. With over 15 years of experience, he drives business growth through inbound marketing, HubSpot strategy, and team development, highlighting the importance of community and personal growth. Tune in for an inspiring discussion that dives deep into the entrepreneurial spirit and the importance of community support in business.TIMESTAMPS[00:02:39] HubSpot onboarding and implementation.[00:05:22] Business partnership challenges.[00:10:08] Leveraging AI in business.[00:14:36] AI efficiency in business.[00:16:12] Embrace change for profitability.QUOTES"Embrace change. If you're an owner of a company or an executive, you need to spend time on your own and learning some of these technologies." -Eric Baum“We're going to look at your entire company and provide ways for you to become more efficient, more profitable, and help grow revenue.” -Eric Baum==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSSebastian RuskInstagram:https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabEric Baum LinkedIn: https://www.linkedin.com/in/ericbaumbz/ Facebook: https://www.facebook.com/eric.baum.bz/ X: https://x.com/Eric_Baum WEBSITEBluleadz: https://www.bluleadz.com/ ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airlines when you do with the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

Custom AI agents vs. out-of-the-box tools: which delivers better ROI? Nicholas Holland, Head of AI at HubSpot, shares his expertise on the evolution of AI agents in marketing automation. He recommends starting with pre-built AI tools before attempting custom development, emphasizing the importance of mastering prompt engineering and data integration first. Holland outlines a practical progression path from using AI for basic tasks to implementing complex automated workflows that can transform marketing operations.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Did AI actually kill SEO? Or are recent traffic drops for sites like HubSpot a sign of something else entirely? In this episode, we're joined by Sam Dunning, founder of Breaking B2B and a leading expert on search strategy, to unpack what's actually happening in the world of SEO. We talk about how AI overviews are changing the way people find information, and what it all means for marketers and revenue teams.Sam shares when SEO still makes sense, when it doesn't, and what to focus on if you want to drive real pipeline today. We also dive into AI-generated content, the role of brand in LLM-driven search, and how to build a practical keyword strategy that works in 2025.(00:00) - Introduction (01:58) - Did AI kill SEO? (06:17) - When SEO doesn't make sense (10:05) - Does SEO still take forever to build? (12:24) - Should we just generate AI content? (15:39) - Buidling a Money Keyword Matrix (22:20) - Who should own the matrix? (24:45) - Quicker vs longer strategies (29:07) - Old school SEO in a world of LLMs (34:08) - Brand builders have a step up (36:21) - Common LLM hacks (43:00) - Measuring SEO in a world of LLMs (48:24) - Nothing's changed. Everything's changed. (50:29) - Wrapping up

Send us a textIn this episode we interview Robyn Showers. Robyn brings years of experience from roles at HubSpot and Vimeo to this rich discussion on content, AI, and the future of marketing.What you'll learn in this episode:How Robyn's team uses AI for research, persona development, and SEO contentWhy AI isn't replacing creativity—but making room for more of itThe role of "content IP" and how to atomize it across platformsHow to use AI to assist, not replace, thought leadershipPractical strategies for training teams to prompt effectivelyBuilding an internal culture that encourages experimentation with AIThe importance of distribution when it comes to thought leadershipWhy internal marketing is often the secret to content success

des, we've mastered the art of SEO—keywords, backlinks, page rankings. We've built entire marketing strategies around getting to the top of Google's search results. But here's the uncomfortable truth: AI is fundamentally changing how people discover brands and information. When someone asks ChatGPT, Claude, or Perplexity for business recommendations, traditional SEO rankings mean little. Your perfectly optimized website might be invisible to AI algorithms that are now answering millions of queries every day. The businesses that don't adapt aren't just missing opportunities—they're becoming irrelevant. That's exactly why I'm thrilled to have Ben Jacobson join us today. As Chief Content Officer at InboundJunction, Ben works directly with growth-stage tech companies to navigate this new landscape. He's not just theorizing about AI search—he's actively helping brands crack the code on AI visibility. His insights have appeared in Search Engine Land and HubSpot, and he's developed proven strategies for getting brands mentioned in AI responses. Ben understands that this isn't about abandoning everything we know about SEO, but evolving it for an AI-first world. The AI Hat Podcast host Mike Allton asked Ben Jacobson about: ✨ AI-First Optimization: Understanding how to structure content and PR strategies specifically for AI algorithm consumption and recommendation. ✨ Measurement Evolution: Learning new metrics and methods to track brand visibility in AI-powered search environments. ✨ Strategic Integration: Discovering how to blend traditional SEO efforts with emerging AI optimization techniques without disrupting existing operations. Learn more about Ben Jacobson Connect with Ben Jacobson on LinkedIn Resources & Brands mentioned in this episode Inbound Junction AI Work Buddy Mini-Course & Community AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Introduction to SEO and AI 01:57 The AI Hat Podcast Introduction 02:18 The Evolution of SEO in the Age of AI 02:59 Interview with Ben Jacobson: Navigating AI Search 06:20 Understanding AI Search and Brand Mentions 11:13 Strategic PR for AI Search 20:04 Challenges and Metrics in AI Search Optimization 26:54 Balancing Traditional SEO and AI Optimization 30:35 Final Thoughts and Future Trends 33:07 Conclusion and Resources SHOW TRANSCRIPT & NOTES: https://theaihat.com/how-ai-search-is-rewriting-the-seo-playbook-and-what-you-must-do-now/https://theaihat.com/how-ai-search-is-rewriting-the-seo-playbook-and-what-you-must-do-now/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

As the founder of Avenue9, Mike helps small and mid-sized businesses market like big brands with authenticity and automation. From working with big brands like Google, Coca-Cola, and HubSpot to interviewing AI leaders on his Human-First AI Marketing podcast, he's learned what works and what wastes your time and money when it comes to using AI for marketing. He's an international speaker and author of PLAYFUL HUMANS, who will help you amplify your voice, engage your audience, and activate your community. Connect with Mike Montague:Website: https://avenue9.com/ Facebook: https://www.facebook.com/profile.php?id=61566534680367 YouTube: https://www.youtube.com/@avenue9ai/feed?sub_confirmation=1 X: https://x.com/avenue9ai LinkedIn: https://www.linkedin.com/company/avenue9ai/ TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152

Nicholas, Head of AI at HubSpot discusses AI Agents for marketing automation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're a content creator in a business niche and you're NOT going to live events, you're missing one of the easiest ways to grow your influence, revenue, and network. But just showing up isn't enough. You need to be strategic about it. Let me walk you through exactly how to make live events your secret growth engine. 1. Pick the Right Events Don't just go to every conference in your industry. Be selective. Ask yourself: Will my ideal audience or customers be there? Will the people I want to partner or collaborate with be there? Will there be speakers who are already where I want to be? Will the people in attendance be critical to my business model of the future? Smaller, niche events are often better than the giant ones because it's easier to have real conversations. 2. Have a Plan Before You Go Treat this like a marketing campaign. Make a hit list of 5–10 people you want to meet. Connect with them on LinkedIn before the event with a simple message: “Hey, I see we're both going to [Event]. Would love to say hi while we're there.” If they respond, you can add, let me know if you want to grab coffee while there. It's an easy ask. Follow the event app so you can see where people are gathering. Most creators go in blind and just “see what happens.” Don't do that. 3. Work the Room (Even if It's Uncomfortable) Yes, some of this will feel awkward. Do it anyway. Sit at a different table each meal. Go to every networking event, even if you're tired. After a speaker session, walk up, introduce yourself, and thank them. 90% of attendees don't bother, so you'll stand out. When you sit in a session, introduce yourself to at least one person sitting by you. They will thank you for it as they are probably uncomfortable sitting by themselves. 4. Buy the Book, Get It Signed Here's a power move: If the speaker has a book, buy it BEFORE the event. Bring it with you, and after their talk say: “I loved your session. Would you mind signing this? I already bought it—it's been really helpful.” Why? Because now you're not just another attendee—you're someone who invested in their work. People remember that. When I first spoke at Hubspot's inbound, Douglas Burdett from the marketing book podcast, was standing in the back with my book Epic Content Marketing. How could I not stop and talk to him? Since then, we became fast friends and I was on his podcast I think seven times. He did that with so many speakers. 5. Follow Up Fast The magic isn't just at the event—it's what you do after. Send a quick LinkedIn or email note the next day: “Great meeting you yesterday at [Event]. Loved our chat about [Topic]. Let's keep in touch.” If you promised to send someone a resource or an intro, do it within 48 hours. Most people don't follow up, which is why this works so well. The Big Picture Look, content creation can feel like sitting alone behind a keyboard. But the fastest way to build authority and trust is face-to-face. People buy from people they know—and live events shortcut years of online grinding if you do them right. So don't just attend. Be strategic. Have a plan. Make yourself known. That's how live events turn into partnerships, clients, speaking gigs—and real friendships. Pre-order my new book, Burn the Playbook, here ---> https://www.joepulizzi.com/books/burn-the-playbook/ Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code CEXDAY to save $200 - https://cex.events/ ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.  

Jason Keath is a creativity keynote speaker, digital strategist, and co-founder of Social Fresh — a long-running marketing conference and agency trusted by brands like HubSpot and Anheuser-Busch. A pioneer in paid social, Jason launched some of the first Facebook ads back in 2004. He's also the author of The Case for More Bad Ideas, where he makes a compelling case for embracing messy thinking to spark better ideas. We discussed all of this and more this week on the On Brand podcast. About Jason Keath Jason Keath was one of the first people in the world to run ads on Facebook in 2004. He's a digital strategy expert and the co-founder of Social Fresh, a digital agency and long-running marketing conference, founded in 2008. Today, Jason leads the agency side of Social Fresh, specializing in research, strategy, and paid media. He's also a sought-after keynote speaker on creativity and the author of The Case for More Bad Ideas, a book that champions a counterintuitive but practical process for unlocking better thinking through messier ideas. He's a 20+ year marketing strategist trusted by companies like HubSpot, Credit Karma, Anheuser-Busch, and Robinhood to help them command attention from the right audience. Jason has hosted thousands of marketers at Social Fresh events, built one of the longest-running communities in digital marketing, and believes the best ideas often start out looking like the worst ones. Want more Jason Keath? Listen to his first interview on the On Brand podcast back in 2016! During the show, Jason mentioned Mastercard's innovations in sonic branding. Here's my interview with Mastercard CMO Raja Rajamannar. What brand has made Jason smile recently? Jason shared examples from YETI, a brand he first fell in love with because of their exceptional product. But now, Jason thinks the brand's marketing has caught up and is just as exceptional as the product itself. Connect with Jason on LinkedIn and subscribe to his newsletter (with new AI tools) at MoreBadIdeas.com. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Paul Schmidt's journey from a music major to the Vice President of Marketing Innovation at SmartBug Media showcases the powerful intersection of creativity and technology in the business world. His background in music has equipped him with unique skills that translate well into marketing, emphasizing the importance of creativity in crafting compelling narratives that resonate with audiences. Schmidt advocates for a shift in focus from merely acquiring new clients to nurturing existing customer relationships, highlighting the untapped potential within current client bases for sustainable growth. In the rapidly evolving landscape of digital marketing, Schmidt stresses the significance of data-driven decision-making. By gaining a comprehensive understanding of customer interactions across various touchpoints, businesses can tailor their marketing strategies to meet the specific needs of their clients. He also emphasizes the transformative role of artificial intelligence in enhancing creativity and innovation, encouraging organizations to embrace AI as a tool for uncovering insights while maintaining the authenticity of human creativity. To stay updated on the latest developments in HubSpot and maximize its potential, sign up for SmartTake, the #1 Monthly HubSpot Vidcast. Get valuable insights into the newest features and updates from HubSpot, to navigate the platform effectively. For more information and to register, visit SmartBug Media. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Nicholas, Head of AI at HubSpot discusses AI Agents for marketing automation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You're posting content on LinkedIn but is it actually bringing in sales leads? In this rerun episode, I sit down with Tom Abbott, LinkedIn strategist and international sales expert, to talk about how you can create content that doesn't just get likes but fills your pipeline. If you're tired of playing the social media game with no ROI, this episode is your blueprint.Meet Tom AbbottTom is the founder of SOCO Sales Training and one of the top voices when it comes to using LinkedIn for B2B sales. He's trained thousands of sales professionals around the world, and in this conversation, he pulls back the curtain on what's working on LinkedIn right now. Whether you're brand new to the platform or looking to sharpen your edge, Tom delivers actionable insights that can lead directly to revenue.Turn LinkedIn Into a Lead MachineTom explains why most sellers get LinkedIn wrong and what to do instead. It's not about being overly polished or promotional. It's about being intentional, authentic, and consistent.Speak to your audience's pain pointsDon't just talk about your product. Talk about the problems your prospects are actively trying to solve.Use a simple post structureTom breaks down the 3-part framework: hook, value, and CTA. Get attention, deliver insight, and give them something to do next.Stay visible without being spammyConsistency beats perfection. Tom shares how often to post, what formats are working best, and how to balance content types.Connect, don't just broadcastThe magic happens in the comments and DMs. If you're not engaging with your audience, you're missing the point."LinkedIn is a sales tool not just a résumé. Use it that way, and it will change your business." – Tom AbbottResourcesFollow Tom Abbott on LinkedIn to see examples of his post structure in action. Check out SOCO Sales Training if you want to take your team's LinkedIn strategy to the next level. Need help building your sales content strategy? Join my Sales Mastermind Class. Visit thesalesevangelist.com for templates, tools, and more episodes to sharpen your selling skillsSponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.3. This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey

If you or someone you know is building something powerful with AI, and wants $50,000 to make it, now's the time to submit your pitch for The Next Big AIdea, an AI pitch competition hosted by HubSpot Media and HubSpot for Startups. Submit your pitch here: https://www.hubspot.com/startups/ai-pitch-comp In this week's AI update, we're covering ChatGPT's massive usage numbers versus Google's search dominance, plus YouTube's new photo-to-video tool. We'll also dive into senators proposing easier copyright lawsuits against AI companies and whether our electrical infrastructure can actually handle the AI boom. Plus: YouTube's ad dollars explode and Taco Bell has a new feature. Join our hosts Jon Weigell and Maria Gharib as they take you through our most interesting stories of the day. Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don't forget to hit subscribe or follow us on your favorite podcast player, so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  If you are a fan of the show be sure to leave us a 5-Star Review, and share your favorite episodes with your friends, clients, and colleagues.

In this solo episode of This Old Marketing, Robert dives headfirst into the uncomfortable - and increasingly urgent - tension at the heart of modern content strategy: Can we still create truly human content, full of nuance, voice, and emotional honesty… while also making sure the machines don't misinterpret (or mangle) what we mean? Inspired by the announced end of The Late Show with Stephen Colbert, Robert explores how the final stretch of a show - or a career, or even a blog archive - can shape both public perception and machine learning for years to come. This week Robert covers: Why “good” content now means craft, not just output. The shift from writing for search engines to teaching AI what to say about you. The danger (and opportunity) of legacy content becoming training data. A new strategy for structuring content that serves both people and machines. Four practical steps you can take right now to future-proof your brand's voice. Oh - and Joe's out this week, off pitching new names for the Guardians and Commanders to the Trump administration. Don't worry. Robert's got it handled. Tune in, laugh a little, squirm a little, and leave with a renewed sense of purpose—and a checklist. ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

In this Power Producers Podcast episode, David Carothers shares valuable insights on content marketing, focusing on the importance of building a blog on your own domain, using SEO tools like Yoast, and effectively leveraging email marketing. David explains how to optimize your content creation process, automate tasks, and scale your marketing efforts. Whether you're just starting or looking to refine your strategy, this episode will help you grow your agency and generate leads consistently. Key Highlights: Own Your Content David emphasizes the importance of building your blog on your own domain rather than third-party platforms, ensuring you retain ownership of your content. Optimizing with Yoast SEO Yoast is a powerful SEO tool that helps ensure all content is optimized for search engines. David shares how he uses it to make sure everything in Yoast is green for the best results. Email Marketing for Success Despite email overload, David encourages agents to build an email list and regularly send out content. Email marketing remains a powerful tool for nurturing leads and driving sales. Using Automation Tools David highlights how using tools like HubSpot and virtual assistants (VAs) can streamline content distribution and client communications, saving time and increasing productivity. Focus on Consistency and Delegation The key to successful content marketing is consistency. David stresses the importance of creating a content strategy you can stick to and delegating tasks to scale your efforts without burning out. Scaling Your Content Marketing To grow your agency, David recommends using AI tools like ChatGPT for research, content creation, and brainstorming, then pushing that content through your website, email lists, and social media channels. Connect with: David Carothers LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes  

If you or someone you know is building something powerful with AI, and wants $50,000 to make it, now's the time to submit your pitch for The Next Big AIdea, an AI pitch competition hosted by HubSpot Media and HubSpot for Startups. Submit your pitch here: https://www.hubspot.com/startups/ai-pitch-comp We're covering the legal battle between viral "Sylvanian Drama" creator Thea Von Engelbrechten and Epoch Company, who claim her darkly comedic toy skits are causing "irreparable injury" to their toy brand. The creator who turned forgotten toys into a cultural phenomenon earning over $1 million annually now faces up to $150,000 per violation, while fans argue she gave the company the best free marketing ever. Plus: Zuck's compound grows and Liquid Death is set to release energy drinks. Join our hosts Jon Weigell and Juliet Bennett as they take you through our most interesting stories of the day. Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don't forget to hit subscribe or follow us on your favorite podcast player, so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  If you are a fan of the show be sure to leave us a 5-Star Review, and share your favorite episodes with your friends, clients, and colleagues.

If you or someone you know is building something powerful with AI, and wants $50,000 to make it, now's the time to submit your pitch for The Next Big AIdea, an AI pitch competition hosted by HubSpot Media and HubSpot for Startups. Submit your pitch here: https://www.hubspot.com/startups/ai-pitch-comp A new generation of children's magazines is succeeding by offering beautifully designed, ad-free alternatives to screen time, with publications like Kazoo raising over $171,000 on Kickstarter and achieving profitability through subscription models. So how are entrepreneurs building sustainable businesses by creating premium, keepsake-quality magazines that help parents cut their kids screentime? Plus: The Tesla diner is open and the LA Times is headed for an IPO. Join our host Jon Weigell as he takes you through our most interesting stories of the day. Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don't forget to hit subscribe or follow us on your favorite podcast player, so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  If you are a fan of the show be sure to leave us a 5-Star Review, and share your favorite episodes with your friends, clients, and colleagues.

In this episode, the hosts break down an overpriced, confusingly diversified urgent care and med spa hybrid in Orange County, exploring why it's unlikely to trade at the asking price.Business Listing – https://www.bizbuysell.com/Business-Opportunity/urgent-care-for-kids-and-adults-full-service-plus-med-spa-3405-sqft/2323118/Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.Sponsors:This episode is sponsored by OpenPhone — the modern phone system built for founders and operators. OpenPhone lets you create dedicated business numbers that work right from your existing phone or desktop. You get features like auto-replies, shared inboxes, call recording, integrations with tools like Slack and HubSpot—and best of all, you look way more professional.We use OpenPhone here at Acquisitions Anonymous. It keeps our personal lives separate, our teams in sync, and our deals moving fast.Head to https://www.openphone.com/aapod for more info.Verivend – Simplify your capital calls and LP payments with Verivend's frictionless, secure platform. No more wires, no more hassle. Learn more at https://www.verivend.comThe hosts dive into a peculiar $8M listing for a hybrid urgent care and med spa based in South Orange County, California. Pulling in $3.5M in gross revenue with $1.5M in seller's discretionary earnings, the business claims to offer everything from urgent care and COVID testingKey Highlights:- $3.5M revenue, $1.5M SDE, asking $8M (5x+ multiple)- Located in affluent South Orange County, CA- Services range from urgent care to med spa and STD testing- Owner is “very semi-absentee” and willing to stay on- Hosts question valuation, mixed identity, and transaction viabilitySubscribe to weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking here Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations. For inquiries or suggestions, email us at contact@acquanon.com