Podcast appearances and mentions of alex whitlock

Not all great mortgage brokers are natural leaders, but the good news? Leadership can be learned. This was the topic of discussion in this latest episode of Business Accelerator with Jason Back and Alex Whitlock. Here, the pair relay the key skills needed to be an effective leader. Great leadership isn't just about being in charge – it's about creating an environment where your team thrives, clients trust you, and your business scales.

Historically, brokers scaled by hiring more staff, but AI and automation now allow smaller teams to handle higher volumes efficiently. This was the topic of discussion in the latest episode of Business Accelerator. Here, hosts Alex Whitlock and Jason Back unpack how to effectively leverage AI and tech to scale and grow a brokerage. However, tech efficiency must be balanced with human connection. Relationships should remain the ultimate consideration.

Following the Reserve Bank's long-awaited and highly anticipated cash rate drop, lenders have begun implementing interest rate cuts. Despite this, the effects of this cut aren't likely to be felt for some time, as discussed by Jack Campbell and Alex Whitlock in the latest episode of Broker Daily Uncut. The pair delve into the effects of an interest rate cut on the property market. With recent reports of one in three homes worth upwards of $1 million, it's going to take more than one or two cash rate drops to provide tangible relief for borrowers.

In this latest episode of Business Accelerator, host Alex Whitlock and co-host Broker Essentials' Jason Back give some guidance on how to turn knowledge into action to drive development. Breaking down a brokerage is an important foundational step. There are a variety of directions a business can go and what is ‘right' will depend entirely on the individual's aspirations. However, Back said there are some core fundamentals that can help drive success. Prioritising one action at a time and managing the small wins is key to driving sustainable growth.

Gone are the days when clients were satisfied with an annual check-in or a Christmas card. Today's borrowers expect real-time updates, constant digital engagement, and personalised interactions. This episode of Business Accelerator with Alex Whitlock and Jason Back explored the constant flux of consumer needs and how important it is for brokers to be aware of a shifting market. Brokers must move beyond transactional relationships and focus on ongoing engagement, whether through monthly market updates, milestone celebrations, or interactive tools. The one-size-fits-all approach no longer works. Successful brokers now segment their audience, develop deep expertise in specific areas, and create hyper-personalised content.

The mortgage broking industry has come a long way since its early days in the 1990s, when brokers relied on paper files, hand scanners, and in-person meetings. In this latest episode of Business Accelerator, Alex Whitlock and Jason Back explore how broking has evolved and where it's headed next. Brokers once spent hours collecting physical documents and driving to client meetings. Today, digital tools enable instant approvals, e-signatures, and virtual consultations. Yet, despite these advances, the core value of brokers remains unchanged. Modern borrowers expect quick updates, personalisation, and seamless communication. Younger clients prefer texting and apps, while older generations may still value phone calls. Brokers must adapt their engagement strategies to meet these preferences.

It's officially election week with voters taking to the polls on 3 May. The industry will surely be preparing for election promises to be enacted depending on the outcome. This was one of the topics covered in this episode of Broker Daily Uncut. Host Jack Campbell was joined by co-hosts Alex Whitlock and Phillip Tarrant to give some speculation into the outcome of the election. Also touched on was BOQ and the future of the broker channel. With home loans from brokers on pause since August 2024, the future is uncertain and some believe an exit is likely, while others disagree.

In this latest episode of Business Accelerator, host Alex Whitlock is joined by Broker Essentials' Jason Back to delve into the current market influencers that are impacting how a broker operates. An election, high interest rates, uncertain economy, and a volatile market are all having an impact on the day-to-day for brokers. Successful brokers must learn to keep development strong despite a challenging environment. Success comes from hard work, deep client relationships, and resilience – not quick wins.

With recent results from the Bank of Queensland (BOQ) showing an increased focus on the proprietary channel and no updates for its broker channel pause from August 2024, signs point to an exit from third- party. In this latest episode of Broker Daily Uncut, host Jack Campbell unpacks the announcement with co-hosts Alex Whitlock and Phillip Tarrant. The future of brokers and BOQ is vague and unconvincing. Brokers are understandably concerned and many are just asking for some transparency.

In this latest episode of Business Accelerator, host Alex Whitlock and co-host Jason Back unpack the volatile state of the economy and how it can impact how brokers operate. Geopolitics, an upcoming election, and interest rate drama have culminated in a cocktail of uncertainty, making it a stressful time for brokers. These factors have the potential to impact loan books. Brokers must prepare for some shifts in client attitudes and prepare for the risks that can emerge.

Each party is continuing attempts to win over voters in the lead-up to the election with housing-related policies. In this latest episode of Broker Daily Uncut, host Jack Campbell was joined by co-hosts Phillip Tarrant and Alex Whitlock to chat through the latest announcement from the Labor and Coalition governments. Busy times on the horizon for brokers as we approach the federal election and the long-awaited RBA cash rate meeting in May. Each of these events is likely to impact how brokers work.

In this latest episode of Business Accelerator, host Alex Whitlock and co-host Jason Back outline the strategy needed to be an effective broker. The modern market shifts constantly and brokers must be adaptive and vigilant of these changes. Tech is having a major impact across all industries and broking is no exception. AI and automation are changing how tasks are performed and brokers must harness the potential to remain competitive. The pair also discussed excelling as a business owner. This starts with mapping out a growth plan, seeking mentorship, and prioritising foundational strengths.

Some brokers aim to build large-scale businesses, with $100 million-plus loan books, while others prefer a smaller, client-focused practice with better work/life balance. Neither of these paths is more successful than the other. It all depends on the individual's goals. This was the topic of discussion in the latest episode of Business Accelerator, where host Alex Whitlock was joined by Jason Back. The pair delved into the measurements of success. Financial, lifestyle, or entrepreneurial ambition all play a factor in determining success. What is important to one broker may not work for another. Brokers must set measured, personal goals. Whether running a solo operation, operating a brokerage, or joining a larger organisation, each has distinct advantages and disadvantages.

Depending on the business model a broker works under, profitability can vary dramatically. Solo practitioners, boutique brokerages, and large firms all face unique challenges. In this latest episode of Business Accelerator, Alex Whitlock and Jason Back outline how to navigate profitability, no matter which model applies. Transitioning from a solo broker to a business owner involves higher stress, overheads, and hiring costs. Scaling requires lead generation and shifting from “doing” to strategic leadership.

First home buyers and low- to middle-income earners will be happy with recent changes to the Help to Buy scheme, making the financial burden of taking out a mortgage that little bit easier. This was the topic of discussion in this latest episode of Broker Daily Uncut, with Jack Campbell and Alex Whitlock. Also discussed was the recent payroll tax inquiry held at NSW Parliament. The outcome is up in the air but still has brokers heated as the implications could be severe for the industry.

In this latest episode of Business Accelerator, Alex Whitlock is joined by Broker Essentials' Jason Back to discuss profitability for the modern broker. Back said that making money is becoming harder as market share hits record highs and overheads add pressure. For a broker wanting to go solo, it can be daunting. Back unpacks some tips for staying profitable amid uncertainty.

Alt doc is an important offering in the lending ecosystem. However, brokers who immediately jump to these types of loans could be disadvantaging clients. This was one of the topics of discussion in this latest episode of Finance Specialist. Filling in for Jack Campbell, Alex Whitlock unpacked this trend with Accendo's Trent Carter. While Carter said he certainly isn't anti-alt doc, he understands that it isn't always the best option. Some brokers may fall into the trap of going down this path due to its fast and simple nature. Carter urged listeners to really determine what is the best option for the borrower. Understanding who you're representing is crucial for commercial and finance brokers.

In this episode of Business Accelerator, with Jason Back and Alex Whitlock, the duo discuss the best methods for driving growth amid shifts in the market. Marketing and communication are extremely important for winning new clients and brokers must put effort into how they present themselves to consumers. It pays to know your audience. Don't just assume – drive connection. Brokers must strive for “relentless client engagement”, Back said.

The broking industry can pat itself on the back after reaching a record-high 76 per cent market share. In this episode of Broker Daily Uncut, Phil Tarrant and Alex Whitlock unpack the milestone involvement and ponder on the possibility of reaching the coveted 80 per cent mark many are predicting. Also touched on was the current state of property investment scrutiny. What has been described as a “delicate balancing act,” legislation needs to be careful not to alienate any particular cohort in what is a divisive topic.

In this latest episode of Business Accelerator, Alex Whitlock and Jason Back discuss the constant evolution of the broking industry and how there is opportunity to capitalise on this change. As interest rates fluctuate, cost-of-living pressures mount, and regulation is introduced, the borrowing habits of clients will change. Back said that humans generally aren't a fan of change, which can affect them in various ways. It's up to brokers to work through the change and support clients in uncertain times.

Aggregators are at an inflection point of major change. Acting as a catalyst to this change is technology. In this episode of Broker Daily Uncut, hosts Alex Whitlock, Phil Tarrant, and Jack Campbell delve into what is described as the ‘golden age' of aggregation. Cutting-edge technology is what can pull groups through times of immense change and cement them as key players among a myriad of aggregators.

A recent report has highlighted how the value, demand, and importance of brokers have grown over the last decade. In this episode of Business Accelerator, Alex Whitlock and Jason Back chat about why brokers should continue to push through what's familiar and use their various relationships to learn about niche solutions and better serve their clients. Brokers should strike while the iron is hot, avoid complacency, and expand their knowledge base as much as possible.

In this episode of Broker Daily Uncut, Phil Tarrant, Alex Whitlock, and Jack Campbell discuss the ongoing channel conflict disagreement between brokers and the majors. With broker market share around 75 per cent, is it really that big of an issue Pricing discrepancies continue to be a major concern in the conflict and could stand to undermine brokers. Also touched on was the upcoming RBA cash rate call. Are we on the eve of a long-awaited cut or will we be on hold until the next meeting in May?

Once a business is established, growth and scalability are often hot on leaders' minds. One way to build a strong brand is to engage with the community. In this episode of Business Accelerator, hosts Alex Whitlock and Jason Back delve into the opportunity for brokerages to become a pillar of the community. Developing strong relationships in the local area can help to establish a brand that resonates with people and keeps them coming back time and time again. Aussies are community-minded people, so tapping into this makes sense.

In this episode of Business Accelerator, hosts Alex Whitlock and Jason Back discuss the increasing reliance on technology. While it can certainly be a benefit to brokers, don't let it remove the human touch. Relationship building is a must for brokers and no matter how streamlined a process can be made through tech, these connections must be maintained in order to keep clients feeling heard and satisfied. Back urged brokers to segment clients (e.g., first-time buyers, investors) and tailor communication strategies to their specific needs and pain points. This includes anticipating client concerns and offering solutions before problems arise.

This episode of Broker Daily is Part 1 of a special four-part series where hosts Jack Campbell and Alex Whitlock host a roundtable conversation with John Flavell, managing director and founder of non-bank lender Wave Money. The conversation is free flowing and covers a range of relevant topics including: Flavell talks about his extensive 30-year career working in a range of roles across the mortgage lending industry and how that experience has shaped his strategy and approach when founding the Wave Money business. The differences between bank and non-bank lending and how Wave Money's exclusive focus on the broker channel and delivering value to end customers sets it apart. The growing preference for mortgage brokers and the importance of their role in providing solutions to complex financial situations. Wave Money's focus on the self-employed market and their ability to offer tailored lending solutions for borrowers with diverse income structures. The significance of relationships in lending, both between brokers and lenders, and brokers and their clients. The outlook for borrowers and small businesses in the current market, considering factors like interest rates, inflation, and the tight property market. Show Links: John Flavell's LinkedIn profile: https://www.linkedin.com/in/johnflavell/ Wave Money company page: https://www.linkedin.com/company/wavemoneyaustralia/ Wave Money website: https://www.wavemoney.com.au/ Jack Campbell's LinkedIn profile: https://www.linkedin.com/in/jack-campbell-300594246/ Alex Whitlock's LinkedIn profile: https://www.linkedin.com/in/alex-whitlock-broker-daily/ Broker Daily company page: https://www.brokerdaily.au

In the latest episode of Broker Daily Uncut, hosts Jack Campbell, Phil Tarrant, and Alex Whitlock discuss the increasingly annoying red tape for property investors. The latest toilet debacle is another bit of compliance that is leaving some investors disillusioned with it all. Also touched on was the long-anticipated February cash rate call from the RBA. Many are penning a cut at the meeting. Will we see some relief or will a hold cause further stress?

Many entrepreneurial brokers will have growth targets in mind, which may begin modest. Once these targets are reached, how can you keep this momentum going? These themes were discussed in the latest episode of Business Accelerator. Here, Alex Whitlock and Jason Back jump into tips and tricks for scaling a business. After overcoming the fear of hiring staff and outsourcing, business owners might begin seeing an increase in business volume. At this point, the challenge becomes handling the growing workload. The importance of thoughtful decision-making when scaling a business and managing staff to ensure sustainable growth and success cannot be understated.

In this latest episode of Broker Daily Uncut, Phil Tarrant, Alex Whitlock, and Jack Campbell delve into the government's National Housing Accord. With the first quarter falling short of target, the goal of building 1.2 million homes by 2029 may be far-fetched. There are various challenges like high construction costs, tradie shortages, and the complexity of development approval processes playing a role in the poor results. There are also frustrations over housing policies that focus mainly on NSW, leaving other regions out. The conversation then touched on challenges in the SME sector, particularly around cash flow issues. SMEs often face difficulties obtaining funding and brokers have a critical role in supporting these businesses.

Many brokers begin their career as a business owner as a solo practitioner. Once growth and scalability enter the equation, however, the thought of hiring, training, and developing a workforce becomes a priority. In this episode of Business Accelerator with Alex Whitlock and Jason Back, the pair discuss the process of this transition and how to build an effective brokerage. Brokers often face limits in controlling their income due to commission structures and increasing client demands. Writing higher volumes sustainably while maintaining margins is becoming harder. This can make growth tricky, but with sustainable practices, it can be much simpler.

In this episode of Broker Daily Uncut, hosts Alex Whitlock, Phil Tarrant, and Jack Campbell discuss the upcoming RBA meeting in February. With many banks and armchair economists penning cuts for February, it will be interesting to see which stance the RBA takes. Consumer sentiment and unemployment recently saw some turmoil that could add fuel to the fire come 17 February.

January is the planning phase of the year. As people slowly trickle back into work, those who want to set themselves up for success should come in with goals in mind. This was the topic of discussion in this episode of Business Accelerator, with hosts Alex Whitlock and Jason Back. Here, the importance of housekeeping was promoted, as regularly maintaining small tasks, like social media or CRM updates, prevents overwhelming workloads later. The pair also emphasised the effectiveness of focusing on daily, manageable habits, rather than long-term, overwhelming goals. January should serve as a time for reflection and planning for a chaotic year ahead.

As we enter the new year, there is plenty of ups and downs expected to shake up the broking industry. These themes were discussed in the first episode of Broker Daily Uncut for 2025. Here, hosts Phil Tarrant, Alex Whitlock, and Jack Campbell discuss predictions from an aggregation group that claim broker market share could hit 80 per cent in 2025. With more and more borrowers turning to the channel to help them through their loan journey, could recent prioritisations of the proprietary channel be a detriment to lenders?

As we begin 2025, brokers will be looking forward to achieving results in the new year. In this episode of Business Accelerator, Alex Whitlock and Jason Back delve into the top considerations brokers should be aware of at the beginning of the year. Building a strong personal brand is crucial. Brokers operate on a client-to-client basis, placing a strong importance on engaging them effectively. As broker market share creeps towards 75 per cent, remaining competitive requires individuals to stand out. As January may begin slowly, there is no better time to start planning and developing a strong brand.

For the final episode of Broker Daily Uncut for 2024, hosts Alex Whitlock, Phil Tarrant, and Jack Campbell delve into the opportunity of trust-based lending. In the competitive world of broking, diversifying offerings can help brokers stand out from the crowd and provide a one-stop shop for borrowers. The trend of buying property through trusts is gaining traction as investors seek to overcome serviceability issues. Innovations in mortgage lending will likely focus on smarter, more flexible policies for clients who understand these nuances, often with brokers helping clients navigate the complexities.

As we approach the end of the year, brokers may have their sights set on 2025. In this episode of Business Accelerator, hosts Alex Whitlock and Jason Back analyse some key considerations that can help brokers hit the ground running and achieve success in the new year. It can be easy to get caught up in the technical complexity of being a broker, which can make balancing client service and business management difficult. It can benefit leaders to step back, reflect on the past year, and plan for the upcoming year. The pair discuss the importance of setting clear milestones and focusing on ‘money-making' activities. It can be beneficial to avoid the chaos of unplanned work.

In the latest episode of Broker Daily Uncut, hosts Phil Tarrant, Alex Whitlock, and Jack Campbell delve into the latest cyber security issues, with ASIC suing HSBC over alleged underperformance in this area. With cyber crime becoming more and more sophisticated by the day, organisations need to be up to date on countermeasures to combat these issues. In the wake of cyber security headlines, scam prevention has become a major consideration for lenders as threats continue to ramp up.

In this episode of Business Accelerator, hosts Alex Whitlock and Jason Back jump into the world of fashion. While the days of a suit and tie may have become outdated for some, the way you dress can be an effective way to appear professional. Back notes that it is all dependent on the client. People are different and will appreciate different presentations. Those working with high-revenue commercial clients may need to present themselves differently from an agricultural commodity broker. The promotion of professionality is what every broker should strive for. Clients are entrusting a big part of their life to brokers, and in return, they should receive an air of comfort through professionalism. Tune in to find this out and much more!

Regional areas have consistently witnessed increased migration from city folk and few of them are leaving. Despite the opportunities regional living provides, infrastructure remains an issue. In this episode of Broker Daily Uncut, hosts Jack Campbell, Phil Tarrant, and Alex Whitlock discuss the regional migration figures, and how more support is needed in these areas. The trio also touched on the record-high broker market share numbers, now at 74.6 per cent. Brokers are continuing to remain the most popular option in the borrower journey and increasing figures show no sign of turnaround.

In this episode of Business Accelerator hosts, Alex Whitlock and Jason Back analyse the factors that make a top-performing broker. It may surprise people that volume isn't necessarily an indicator of success. Curiosity can be an effective tool in driving performance. The willingness to develop and learn from mistakes is an important trait for a high-performing broker. Individuals should be searching for opportunities to challenge themselves. One of the most crucial considerations is the customer. In a client-facing profession where relationships are paramount, building and developing strong rapport with the consumer must be considered. Tune in to find this out and much more!

In this episode of Broker Daily Uncut, hosts Jack Campbell, Alex Whitlock, and Phil Tarrant discuss Macquarie's strong performance and reliance on the broker channel. How are they finding success where others struggle? Also touched on were some rumours of CBA making it easier for borrowers to extend the five-year interest-only period on loans with just a phone call. While yet to be confirmed, this move could be a big win for property investors. Meanwhile the inaugural Commercial and Finance Awards program was a massive success. With hundreds of industry leaders in one space being recognised for their achievement, the first-time event was full of energy.

In this episode of Business Accelerator with hosts Alex Whitlock and Jason Back, the topic delved into tech in broking. While it can be an effective enabler in streamlining processes, the human element of the profession must be upheld. Tech is also consistently evolving, creating headaches when trying to keep up. What's important to keep in mind, said Back, is to retain synergy with clients and find out how they want to tackle processes. In some instances, aggregators may push a tech stack that isn't attractive to a broker. Individuals and brokerages shouldn't be opposed to branching out and seeing what works for them in the tech market. Tune in to find this out and much more!

In this episode of Broker Daily Uncut, hosts Jack Campbell, Alex Whitlock, and Phil Tarrant analyse the purchasing of property with cash, which now makes up 26.5 per cent of the total. With Baby Boomers set to hit peak retirement over the next couple of years, this figure may climb as the older generations look to downsize. Meanwhile, ANZ took the top spot as most popular lender for commercial brokers. Each of the majors performed well, with La Trobe Financial creeping its way into fourth spot as the only non-bank lender to make the top five. The team also discussed the upcoming Commercial Finance Awards, taking place this Thursday. The lunchtime event will be a celebration of leading brokers, BDMs, and businesses in the commercial and asset finance space.

Growing and developing your brokerage shouldn't be done on a whim. Careful and calculated planning is key to success. These themes were discussed in this episode of Business Accelerator with Alex Whitlock and Jason Back. Spurring growth isn't cheap and leaders should be aware of the potential damage that can be done if not handled correctly. For example, Back said that human capital is a major expense. This is where outsourcing and offshoring can be beneficial. Leveraging tech can also be an effective way to scale growth. Utilising systems to streamline processes allows leaders to focus on the important and more forward-facing tasks of business development. Tune in to find this out and much more!

In this episode of Broker Daily Uncut, hosts Phil Tarrant, Alex Whitlock, and Jack Campbell discuss the upcoming election and how housing policy is likely to be a key influencer of both government policy and voter decision. Tune in to find out: The role of the broker in reducing borrower anxiety. Rural bank branches protection. The broker/journalist relationship. And much more!

In this episode of Business Accelerator, hosts Alex Whitlock and Jason Back discuss the path to becoming a successful brokerage, saying that leaders need to be able to resource effectively. Tune in to find out: Setting growth milestones. Becoming an employer. How to scale. And much more!

In this episode of Broker Daily Uncut, hosts Alex Whitlock and Jack Campbell discuss the opportunity for borrowers in Melbourne as demand and prices ease. Tune in to find out: Australia's promising property markets. The majors' yearly results. Australian AI Awards launch. And much more!

With the number of brokers now totalling around 21,000 across the country, the industry has never been bigger. In this episode of Business Accelerator, hosts Alex Whitlock and Jason Back reflect on this growth and delve into some strategies for boosting performance as a broker. Tune in to find out: Importance of staying on the tools. Proper business organisation is a must. Succession planning. And much more!

In this episode of Broker Daily Uncut, hosts Phil Tarrant, Alex Whitlock, and Jack Campbell discuss the RBA cash rate call. With economists penning February as the time to expect a drop, we may have to wait even longer. Tune in to find out: A big week for news. Running for a cause. Election season gearing up. And much more!

In this episode of the Smart Property Investment Show, Phil Tarrant speaks with investor Alex Whitlock and buyer's agent Paul Glossop about the ways that Alex's property portfolio has transformed over the last eight years. The trio discuss the importance of starting early and being open to pivoting your buying strategy as you enter new phases in your investment journey. link: https://www.smartpropertyinvestment.com.au/advice/investor-stories/25254-the-evolutionary-investor Alex also reveals his top property regrets, and warns new investors of the rookie errors they should take care to avoid. If you like this episode, show your support by rating us or leaving a review on Apple Podcasts and by following Smart Property Investment on social media: Facebook, Twitter and LinkedIn. If you would like to get in touch with our team, email editor@smartpropertyinvestment.com.au for more insights, or hear your voice on the show by recording a question below.