In each episode, we sit down with a visionary leader to dive deep into a pivotal strategic story—whether it's a resounding success or a transformative pivot. Through these candid conversations, we'll uncover the innovative thinking, key decisions, and hard-won wisdom that define the trajectory of an organization.
In this episode, we sit down with Jessica Mitchell, who held the roles of Head of Retail Marketing and Director of Innovation at Peets Coffee. She joins us to discuss her experience successfully bringing cold brew coffee to market at Peet's Coffee. She shares insights into strategy questions such as: 1. ) Understanding younger consumers and their evolving coffee preferences 2..) Reframing Peet's values from a focus on dark roast to an emphasis on great coffee 3.) Expanding beyond the traditional coffee shop to point-of-sale locations In addition, she discusses some tactics of successful executives, including: 1.) Bridging the concerns of experts and executives to gain buy-in 2.) Prototyping extensively to develop the ideal cold brew recipe and brewing process 3.) Enlisting advocates across the organization to champion the product 4.) Having the courage to challenge assumptions and take risks Through telling the story of cold brew's journey from insight to launch, she highlights the importance of grounding innovation in consumer needs, building diverse teams, and always being willing to sell your idea. Tune in for an inside look at what it takes to drive meaningful innovation and change within an organization.
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