WOW Influence

The importance of communication in creating an effective campaign

In this episode, we explain what influencer marketing is all about. We cover the questions of WHY it is such a good tool in the arsenal of every marketer as well as its advantages, especially these days with social networks taking main stage in the influencer marketing industry.

The following topics are part of this episode: What is the audience efficiency term How to measure it What is audience overlap and how to avoid it What are Sleeping, Silent and Active followers and which one of them is the only one that matters

The influencer marketing world is expanding rapidly. But, finding the perfect match can be a tricky exercise. As a marketer where do you even begin to find them? Who's the "right" influencer for your brand? Manually or automatically?  In this episode, we explain the challenges in sourcing influencers and the tools you need as a marketer to ensure you achieve the best results.