Podcasts about Influencer marketing

Brent Vartan is Managing Partner and Co-Founder at Bullish, a unique hybrid combining a branding agency and a consumer-focused venture fund. With decades of experience in brand strategy, Brent and his team have been early investors and builders behind some of the most iconic DTC and consumer brands of the past decade, including Peloton, Warby Parker, Casper, Harry's, Hu, Bubble, and more.In this episode of DTC Pod, Brent shares his perspective on what it takes to build generational consumer brands from the earliest stages. He discusses Bullish's hands-on investment approach, the importance of brand strategy as a growth mechanism, and what differentiates brands that become household names. Brent also breaks down real playbooks from companies like Sunday Lawn and Nom Nom, providing founders concrete advice on what it takes to build brands worth talking about—and worth buying.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Bullish's hybrid brand agency and VC model2. What it means to invest as “first money” and why it matters3. The difference between building a business and building a brand4. Why customer lifetime value (CLV) trumps CAC and COGS5. Product-market fit: moving from awareness to lifetime value6. How Bullish supports brands like Harry's and Nom Nom in their earliest days7. Tactical advice for founders on capital raising and allocation8. Building brands for acquisition vs. IPO9. The playbook for becoming an acquisition target (what buyers actually want)10. The underrated power of innovation and product launches11. The role of cultural relevance in DTC brand building12. Real-world examples from Sunday Lawn, Peloton, Bubble Beauty, and more13. How great DTC brands focus on AOV, CLV, and brand loyalty14. Pitfalls to avoid around capital structure and loss of momentumTimestamps00:00 Introducing Brent Vartan and Bullish03:49 Bullish's track record and notable investments05:22 What makes Bullish different10:10 Investing as “first money,” how Bullish evaluates concepts13:19 Patterns Bullish looks for in breakout DTC brands16:09 Deep dive: Sunday Lawn's growth and strategy18:36 Positioning Harry's and building a hundred-year business21:04 Timelines, capital, and operational realities for breakout brands23:37 Building for acquisition vs. IPO: how strategies diverge28:57 What buyers are really seeking in DTC acquisitions31:47 Nom Nom's Mars acquisition and the power of niche audiences33:59 The importance of cultural relevance and taking creative “shots”35:32 Bubble Beauty: case study in innovation and customer engagement38:27 Finding the right capital structure and maintaining founder equity41:06 The risks of stalling momentum and overplanning43:33 Where to allocate raised capital: innovation vs. marketing46:20 Where to find Bullish, Brent's socials, and their newsletterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokBrent Vartan - Managing Partner & Co-Founder of BullishBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

We dissect the phenomenon of FPS Strike, a low-poly, Counter-Strike-inspired mobile shooter racking up more than 4 million DAU, mostly across India, Pakistan, Brazil, Egypt, and Southeast Asia. Despite its massive scale, nearly everything about the game is stuck in the “admon nightmare” zone—zero iOS presence, almost no user acquisition, unoptimized ad stack, endless rewarded ads, and zero LiveOps. Yet, even with all those gaps, it is still a money-printing machine, generating $30,000 to $50,000 a day, primarily from video ads and interstitials.What's inside:Ad Stack TrainwreckAds Everywhere, Little MonetizationCreative and UA FailFake Counter-Strike, Real Results: The “nostalgia” is more about experiencing a shooter for the first time on mobile, not actual Counter-Strike memories. Simple graphics, bots for everyone, and a skin shop that barely matters.Key Takeaway:You do not need next-gen graphics or live PVP to win in Tier 3. But if you do not optimize your ad stack, creatives, and UA, you are burning money every day. FPS Strike is a case study in “good enough” that could be so much more.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to the Game Landscape04:42 Analyzing Game Metrics and User Engagement07:38 Gameplay Mechanics and User Experience10:38 Monetization Strategies and Ad Integration13:36 Game Features and User Retention Strategies18:27 The Importance of Monetization Strategies21:08 Ad Revenue Insights and Optimization24:51 Maximizing Ad Stack Efficiency27:37 User Engagement and Retention Strategies31:38 Influencer Marketing and Organic Growth35:34 Game Mechanics and Player Experience38:42 Future of FPS Games and Industry Trends---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

This episode is another seller strategy masterclass. We'll discuss 10 unique strategies that most of your competitors are not using. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us as we explore innovative seller strategies in the ever-evolving Amazon and TikTok Shop marketplace, with a special focus on leveraging Helium 10's exclusive tools. We'll uncover how understanding the history of products frequently bought together can open up new bundling opportunities and product lines. For instance, finding out that bat-shaped shower curtain hooks are often purchased with bat-shaped bath mats can spark ideas for unique product offerings. By tapping into these insights, sellers can enhance their advertising strategies and target customers more effectively, ultimately gaining a competitive edge in a crowded marketplace. We'll also discuss the transformative power of Helium 10's features, like automated keyword harvesting and heat maps. These tools not only streamline the process of discovering new keywords but also help manage inventory challenges. By automating notifications for relevant keywords and illustrating how shipping times are affected by stock levels, sellers can save time and optimize their listings. This provides a competitive advantage, allowing sellers to focus on strategic growth rather than tedious tasks. Additionally, we'll touch on TikTok Shop fulfillment tips, exploring how to distribute inventory effectively and utilize Amazon's Multi-Channel Fulfillment for a seamless order processing experience. Lastly, let's dive into the impact of influencer marketing and Amazon advertising on boosting brand reach and conversion rates. The Helium 10 influencer finder becomes an invaluable resource for identifying potential collaborators, while the widget provides insights into the most clicked products in search results. These tools, along with exclusive Amazon seller strategies, make Helium 10 an indispensable suite for optimizing business operations. By harnessing these resources, sellers can uncover opportunities that might be missed when relying solely on traditional methods, significantly reducing the time spent managing ad campaigns and positioning themselves for success. Listen in as we unpack these strategies and more, equipping you with the knowledge to thrive in the e-commerce world.  In episode 679 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Unique Seller Strategies Masterclass 09:48 - Automated Keyword Harvesting and Heat Maps 12:15 - Automated Keyword Tracking for Competitors 15:44 - Amazon FBA Inventory Management Tips 19:06 - Amazon Data for Competitor Sales  24:34 - Easily Migrate and Track Keywords 25:54 - Influencer Marketing and Amazon Advertising 30:06 - Wooden Egg Holder Advertising Confusion 32:43 - Optimizing Amazon PPC Campaigns Manually 37:39 - Exclusive Amazon Seller Tools and Strategies 37:57 - Helium 10 Bid Suggestions for ACoS

In this Season 10 finale of The Remarkable Retail Podcast, Steve interviews Vuori CEO & Founder Joe Kudla live on-stage during the closing keynote of the CommerceNext Growth Show in New York. Steve and Michael also are on-stage for a session gleaning the top retail trends of the year so far and set the stage for what's most important to focus on the balance of the year.Instead of covering the week's headlines, Michael and Steve zoom out to examine the trends that have defined the year thus far. Tariff turbulence remains the dominant storyline, with the July 9th extension deadline looming and limited trade progress made—raising uncertainty about supply chains, pricing, and margins. Retailers are already grappling with rising costs and making difficult decisions about whether to absorb the impact through vendor, consumer, or margin adjustments.They spotlight a troubling acceleration in store closures, forecasting 2025 as a record year for retail contraction, particularly in drugstore and department store categories. Meanwhile, growth continues to concentrate, with Amazon, Walmart, and Costco accounting for over half of all incremental retail gains. Smaller out-performers, such as Vuori and Abercrombie, stand out, but the middle is collapsing through a combination of unremarkable business designs and lackluster execution.The hosts also analyze the contrasting fortunes of Walmart's soaring apparel success versus Target's continued slump and reflect on emerging disruption from agentic AI—potentially reshaping how consumers search, shop, and connect with brands. With luxury contraction predicted for the first time in 15 years and labor dynamics in flux, retailers face a complex and volatile landscape.Then, it's over to an on-stage interview with Vuori CEO & Founder Joe Kudla, who joins Steve live for the closing keynote at the CommerceNext Growth Show in New York City for a candid and inspirational conversation about scaling a lifestyle brand with purpose. Joe shares how Vuori—rooted in the beachside town of Encinitas, California—pivoted from a near-collapse to a $5.5 billion valuation last year, thanks to an obsessive focus on product quality, fabric innovation, and deep community connection.Kudla walks listeners through Vuori's growth strategy: starting with DTC success, expanding to wholesale, and now operating over 80 physical stores—each serving as a local brand hub. He discusses how in-person retail drives stronger omni-channel customers and why authenticity in influencer partnerships is more important than ever in a crowded media landscape.As Vuori expands globally with new stores in London, Shanghai, and Seoul, Joe remains grounded in his role as the brand's chief product evangelist and men's fit model. His leadership lesson? Stay vulnerable, stay curious, and always lead with great products. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

James is out of the country! So fan favorite Sophie Wood hosts this week's "Negronis With Nord" (aka Ghia With The Girlies when she's in charge). Sophie asked her audience on Instagram (@goodwoodx) : "Ask me any questions related to influencer marketing, social, advertising, Fohr, etc and I'll answer it in the next episode :)"This week we dig into those questions and her insights. Make sure to like and subscribe and feel free to ask questions in the comments and we'll answer them in future episodes! Plus a SCORCHING HOT review of the new A24 film "Materialists".Follow Fohr on instagram:  @fohr.co Follow Sophie on instagram: @goodwoodxFollow Fohr on LinkedIn:  /fohr-cardSubscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupSubscribe to Sophie's Substack "Third Drawer": https://thirddrawer.substack.com/For press inquiries, email press@fohr.co 0:00 - Intro: Episode 3 of Ghia With The Girlies 01:28 - Sophie Wood's Mailbag01:50 - Q No.1: Does Fohr Do Trainings?02:57 - Q No. 2: The Difference Between Influencer v. Content Creator? 04:33 - Q No. 3: Pros / Cons of A.I. for Content Creation?05:51 - Q No. 4: How Marketers Better Adapt to A.I.? 07:36 - Q No. 5: Most Successful Genre in Influencer Marketing?09:31 - Q No. 6: Who Works At Fohr? 11:24 - Q No. 7: Best Workflow Software?13:32 - Outro 13:56 - The Final Final: Sophie Reviews "Materialists"----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for listening.

Influencer marketing to obecnie jedno ze skuteczniejszych narzędzi przy pozyskiwaniu klientów, ale w kontekście startupu, może rodzić szereg wyzwań. Centrum Respo, startup zajmujący się zdrowym odchudzaniem, doskonale pokazuje, jak wykorzystać markę osobistą do szybkiego rozwoju. W najnowszym odcinku MamStartup Podcast Paweł Witkowski, współzałożyciel firmy, dzieli się tym, jak mądrze zbudować startup na marce osobistej i jak skalować taki biznes, żeby nie był on w 100% od niej zależny.

Entrepreneurship is pressure, patience, and pain—and most people aren't built for it. Before becoming one of the world's top marketing experts, GaryVee worked at his family's liquor store until he was 34, growing the business from $4 million to $60 million in annual sales. He was playing the long game, even as he loaded up cases of Dom Pérignon in his friends' BMWs. Just nine years after founding VaynerMedia, he scaled it to over 800 employees, servicing clients like PepsiCo and GE. In this episode, GaryVee delivers a masterclass in day trading attention and social media marketing, sharing how to leverage interest graph algorithms in content strategy and modern advertising. In this episode, Hala and Gary will discuss: (00:00) Introduction (04:22) Why Most People Can't Be Entrepreneurs (10:51) Doing What You Love Without Burning Out (15:08) The Real Mental Health Cost of Entrepreneurship (21:01) How Gary Spots Digital Trends First (26:16) TikTokification and the Rise of Interest Graphs (35:14) The Power of Targeted Audience Cohorts  (39:29) Mastering Platforms and Pop Culture for Virality (42:31) Using Strategic Organic Content to Win (47:50) Why Storytelling Is Everything in Marketing (52:00) Why Small Brands Can Now Beat Big Companies Gary Vaynerchuk, famously known as "GaryVee," is a serial entrepreneur, investor, and CEO of VaynerMedia, a leading advertising agency. He is a pioneer in digital marketing and social media, known for his early adoption of platforms like YouTube and X (formerly Twitter). With over 44 million followers across various social media platforms, Gary is a prolific content creator and host of the top-rated marketing podcast The GaryVee Audio Experience. He's also a five-time New York Times bestselling author, and was named on the Fortune list of the Top 50 Influential people in the NFT industry. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Gary's Book, Day Trading Attention: bit.ly/DayTradingAttention  Gary's Podcast, The GaryVee Audio Experience: bit.ly/TGVAE-apple  Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, SEO, E-commerce, LinkedIn, Instagram, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Online Marketing, Marketing podcast

Unlocking Influencer Marketing: A Conversation with Adam Rivietz of #PaidIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Adam Rivietz, CSO and Co-Founder of #Paid, a platform revolutionizing influencer marketing by connecting brands with vetted creators. Adam shares how influencer marketing has evolved, the top challenges brands face, and how to approach creator partnerships more strategically.Navigating the Influencer Marketing LandscapeAdam opens the episode by reflecting on his personal journey, including how he overcame a fear of public speaking through stand-up comedy. This experience, he explains, mirrors the importance of authenticity—a key component in successful influencer marketing. Adam emphasizes that storytelling and genuine experiences resonate deeply, both on stage and in branded content.He goes on to describe the early skepticism brands had toward influencer marketing in 2014, and how platforms like #Paid have helped shift that perception. Today, brands recognize the value of creator-driven campaigns that feel native and personal. Adam discusses how declining organic reach, the rising cost of ads, and content fatigue are major challenges marketers face.#Paid addresses these issues by connecting brands with vetted creators who deliver authentic content and better engagement. The platform also enables creator licensing, allowing brands to run ads through influencers' accounts—boosting trust and conversion rates. Adam notes that enterprise brands and agencies, particularly those with mature digital strategies, benefit most from using #Paid.About Adam Rivietz:Adam Rivietz is the Chief Strategy Officer and Co-Founder of #Paid. He leads the company's strategic direction and is passionate about helping brands scale through authentic creator partnerships.About #Paid:#Paid is a creator marketing platform designed to help enterprise brands and agencies manage influencer campaigns at scale. With a focus on authenticity, #Paid offers tools for creator discovery, campaign execution, and paid media integration.Links Mentioned in this Episode:Adam Rivietz on LinkedIn#Paid Official WebsiteEpisode Highlights:Adam's personal growth journey from public speaking fear to stand-up comedy.The evolution and current state of influencer marketing.How #Paid helps brands overcome content, reach, and advertising challenges.The role of authenticity and creator licensing in successful campaigns.Why enterprise brands and agencies benefit most from #Paid's offerings.ConclusionJosh and Adam highlight a clear truth: authentic, creator-led campaigns are the future of digital marketing. Platforms like #Paid empower brands and agencies to scale these efforts effectively. Whether you're new to influencer marketing or looking to optimize your strategy, building real relationships with creators is the key to driving meaningful results.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for...

In this eye-opening conversation, Matt Edmundson and William Gasner challenge conventional wisdom about influencer marketing. William reveals why the democratisation of social media has shifted power away from mega-influencers to smaller content creators who often deliver better engagement and conversion rates.The episode explores how the social media landscape has fundamentally changed—from platforms prioritising follower count to now favouring quality content regardless of audience size. William shares practical advice on implementing micro-influencer strategies, avoiding common pitfalls, and building long-term influencer relationships that drive authentic engagement.I wonder if your influencer marketing approach is still stuck in the old paradigm? This episode might completely change how you allocate your marketing budget and who you choose to partner with.Time-Stamped Chapters:00:04 Introduction to the micro influencer revolution04:19 Why content quality beats follower count09:36 Spreading budget across multiple creators13:49 Passion promoters vs traditional influencers18:24 Finding influencers in your customer base22:54 Building long-term influencer relationships28:19 Product seeding strategies that actually work33:44 When influencer marketing isn't right for your product38:14 The surprising SEO benefits of influencer marketingGuest Expertise:William Gasner is an eCommerce veteran (since 2008) and founder of Stack Influence, a platform that helps brands connect with and scale micro-influencers. His experience includes selling various products from handmade cutting boards to teeth whitening solutions across multiple marketplaces, giving him unique insight into effective influencer strategies from both sides of the relationship.Key Takeaways:- Social media platforms now prioritise content quality over follower count, making micro-influencers often more valuable than celebrities- Diversifying your influencer budget across many smaller creators yields better results than investing everything in one big name- Your existing customers can be your best influencers—they already have the product and genuine experience with your brand- New product launches are ideal times for influencer marketing as you gain valuable feedback, visibility, and content simultaneously- For marketplace sellers (Amazon, Walmart), influencer-driven external traffic can dramatically improve product ranking algorithmsWant to know more about implementing these strategies for your business? Visit our website for additional resources, guides, and opportunities to connect with our eCommerce community.ResourcesGuest & CompanyWilliam's email - william@stackinfluence.comStack Influence - https://stackinfluence.com/eCommerce Podcast EcosystemeCommerce Cohort signup (free monthly calls for eCommerce entrepreneurs) - https://www.ecommerce-podcast.com/cohortMatt's LinkedIn Profile - https://www.linkedin.com/in/mattedmundson/The eCommerce Podcast Newsletter for show notes and extra insights - https://www.ecommerce-podcast.com/subscribe

Turn Everyday Teacher Life into a Powerful Marketing Partnership In this episode of The CEO Teacher® Podcast, I'm showing you how influencer marketing can unlock a whole new income stream for your teacher business—even if you don't consider yourself an influencer. Whether you're sharing Amazon finds, lesson plans, or classroom decor tips, your everyday teaching life is packed with potential. And the best part? You don't need thousands of followers to start building authentic, mutually beneficial partnerships that pay off. We'll chat about the power of being a teacher influencer in 2025, how to pitch brands (or other educators) with confidence, and what makes a partnership truly work. I'm also breaking down how to track what's actually working using engagement data, trackable links, and discount codes. You'll walk away with a clear influencer marketing strategy—and the confidence to get started today.   In this episode, you will learn: Why influencer marketing is perfect for teachers (even if you're not on TikTok!) Where to find your ideal brand partners and fellow influencers How to craft a pitch that's genuine, professional, and actually gets read What makes a teacher partnership mutually beneficial How to measure success and tweak your influencer marketing strategy over time Links Mentioned in this Episode about Influencer Marketing:  Follow @theceoteacher on Instagram for more real-life examples CEO Teacher® Resources Worth Their Weight in Gold You're already a wealth of knowledge! You're a teacher after all. You've got the skills, the passion, and the creativity to build a thriving online business. You may just not yet know what you want to create or how to get started.    If that's you- First things first:  Grab the “Start or Expand Your Teacher Business” workbook. It's your roadmap to success! This isn't just another worksheet to fill your Google Drive downloads folder– it's your personalized blueprint for getting started building a profitable online business.   Now if you are a seasoned CEO Teacher® who has all the systems in place, has started showing up, and is still feeling overwhelmed with all the tasks and to-dos of building your teaching legacy? No problem! Let's break it down together.    Your first step is to understand your CEO Teacher® Type, and all the goodness and inspiration that comes along with your already remarkable skill set! Take the 2 Minute quiz here so we can navigate the hard parts together!   And if leveling up your knowledge with books is your love language, I have a whole library shelf of goodness just for you! CEO Teacher® Book List Ready to connect with a community of inspiring educators? Join the conversation! Instagram: Tag me @theceoteacher and let's chat about your edupreneur journey. No topic is off limits, and it's always a party in the DM's- just sayin'   Podcast: Subscribe on iTunes and never miss an episode. This is your weekly go-to for all things teacher business, marketing, and mindset…   Leave a Review: Help other teachers discover the CEO Teacher® Podcast and lean into their teacher magic!   Join The Community: The CEO Teacher's Lounge is a community for ANY educator building an online business who doesn't want to do it alone. kaysemorris.com/patreon   Let's make your teacher dreams a reality!   P.S. Check out our latest CEO Teacher® Podcast episodes and blog posts for more inspiration and actionable advice. Teacher Influencers: Using Your Unique Teaching Magic to Grow Your Brand Your Guide to Becoming a Successful Teacher Influencer with Natalie Stuart Where to Start Affiliate Marketing: Tips for CEO Teachers®   P.P.S. Don't forget to grab your free bag of virtual teacher goodies and start making your mark online!   I believe in you! YOUR best is yet to come! Kayse

Send us a textIn this episode, Danny welcomes Dan Briscoe, CMO at BuildWitt, for a candid and inspiring discussion on leadership, team dynamics, and marketing in the construction industry. Dan shares stories from the Marine Corps to managing agencies, discusses his marketing philosophy, and breaks down how mentorship from icons like Jocko Willink and Marcus Sheridan shaped his approach. His practical wisdom shines through the entire episode through inspiring stories of his experiences breaking down silos, fostering collaboration, encouraging contribution to marketing, and creating a culture of free-flowing ideas.Episode Highlights: Dan shares how one of his most influential mentors, Jocko Willink, and his concept of “Extreme Ownership” changed his leadership approach.Discover through the episode how BuildWitt uses transparency as a superpower to align teams and motivate employees.Learn the difference between coaching and mentoring, and how Dan approaches both.Dan makes the case that small, specialized teams can outperform bloated or siloed departments—if you drop the ego.Dan reflects on his shift from President back to CMO and why it reignited his marketing passion.Episode Links: 

Influencer marketing is proving its strength across the entire funnel, and now there's data to back it up. In this episode, Max Osborne, Founder of ThisThat, joins us to break down key findings from their latest report, which highlights influencer marketing as the most effective channel for driving business impact. ThisThat is a leading insights platform that helps brands measure real results through data-driven brand lift studies.   Tune in to learn:   Why influencer marketing deserves a bigger slice of the marketing mix The common blockers holding CMOs back from investing boldly, and how to overcome them How measurement is evolving to capture long-term brand impact Whether you're still on the fence or already bought in, this is a must-listen for anyone shaping marketing strategy in 2025 and forward.

In this insightful episode of the Inner Edison Podcast, host Ed Parcaut sits down with Jared Jennings, the founder of Phantom Brands, to dive into the realities of starting and scaling a successful e-commerce and streetwear business. Discover how Jared transitioned from corporate sales to entrepreneurship, the hard-earned lessons from launching his own clothing brand during the pandemic, and the power of networking in the apparel industry. Jared also reveals the pitfalls he faced—from manufacturing headaches to a major social media hack—and how those tough moments became stepping stones to building a thriving business model now helping professional athletes and influencers establish their own brands. If you're curious about what it really takes to run an e-commerce company, build authentic partnerships, and turn setbacks into growth, this episode is packed with practical advice, candid stories, and entrepreneurial wisdom you won't want to miss. Listen now for actionable insights and inspiration on building your own brand, with real talk about all the challenges, risks, and victories along the way. **Contact Ed Parcaut:** -

In this special episode of Pipeline Visionaries, Ian Faison, CEO of Caspian Studios, breaks down the future of B2B content creation for 2025. He dives into frameworks and strategies, outlining the five methods of consumption and aiming for high quality that makes virality possible. He also dives into the difference between feeds, shows, and networks, giving case studies and examples and highlights the shift towards platform-specific content and the role of marketers as 'gardeners' in navigating walled gardens like YouTube and LinkedIn.Key Takeaways:There are five methods of consumption that marketers need to be thinking about: shorts, shows, medium form video, live entertainment and fiction.  The format matches consumption. Shorts for scrollers, shows for subscribers, limited series for binges, live events for live learners, fiction for edutainment. A feed and a show and a network are three different things. Creating a network allows audiences to self-select into the content that they like.  The optimal strategy for creating content to deliver it to your audiences, is for creators to create it and put it on the platform. Individuals, not brands.Quote: “ That's what we have to figure out - how do we maximize coverage for our target audience? And if you ignore methods of consumption or you ignore format, or you ignore hosts, you're inherently ignoring a subset of your population."  Episode Timestamps: *(00:06) The future of B2B content in 2025*(01:42) Five methods of consumption*(07:52) Framework: feeds, shows, and networks*(16:38) We're all gardeners: accessing walled gardens*(17:38) The shift to creator-first content*(24:41) The importance of distribution and creativitySponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInLearn more about Caspian Studios

Influencer marketing can feel out of reach for small businesses, but it doesn't have to be. In this episode, I'm joined by Aya Saad, CEO of Vivian Agency, who specializes in helping small brands grow through strategic influencer partnerships that actually fit their goals and budgets.We talk about how to find the right kinds of influencers (hint: smaller followings can often lead to bigger impact), what to look for beyond vanity metrics, and how affiliate-style partnerships can lower your upfront costs. Aya also shares smart ways to approach influencer outreach, red flags to avoid, and why consistency (not luck) is what makes these campaigns work.Whether you're in a product- or service-based business, this episode will give you a clearer, more practical view of what influencer marketing can look like when it's done with strategy and authenticity. It's packed with ideas you can start testing right away.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025 Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityMake sure you mention: CTISUMMER to get FREE data migration!Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Josh Parnell of Limitless Leadership. Josh explores the challenges of leadership in the automotive industry, emphasizing the importance of connection and trust-building within teams. The discussion dives into effective onboarding, consistent coaching, and why prioritizing leadership development is essential for sustained business growth.00:00 Father-Son Love and Acceptance08:12 Consolidating Cosmetics Ventures14:03 Pioneering Black Woman in Men's Grooming18:45 High-Quality Personal Care Products23:25 Expert Insights on Corporate Culture28:48 "Effective Communication and One-on-Ones"34:33 Embracing Self-Doubt and Awareness40:01 Reassuring Client After Bad Experience44:43 Mastery Through Focused Practice49:40 "Prioritizing Vacation Time"58:55 Passion Fuels Diagnostic Mastery01:00:12 Over-Invested Technician Dilemma01:09:19 Strategizing Scenarios for Clarity01:12:11 Muscle Supplements: Dosage and Effects01:15:26 Podcast Musings: Seeking Direction

In this conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the importance of metrics beyond just vanity numbers. They discuss the evolution of these metrics, the significance of relationships in influencer campaigns, and the insights that can be gained from analyzing campaign performance. The conversation emphasizes the need for a deeper understanding of the creative strategies involved in influencer marketing and the role of communication within organizations to ensure successful campaigns. They also touch on the shift towards solution selling in influencer marketing and the impact of technology on the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Performance Marketing Association (PMA) released its third triennial affiliate marketing survey, revealing a booming industry. Data from eight networks, 53 publishers, and over 20,000 brands showed ad spend skyrocketing from $6 billion to $13.63 billion (a 14.42% CAGR), exceeding e-commerce growth and contributing 10% to overall US e-commerce revenue. While cashback and coupon sites remain significant, their market share decreased, likely due to the rise of card-linked offers and buy now, pay later options. These, along with influencer marketing, fueled growth, though the overall increase in market size means some sectors saw proportional decreases in share. The survey also highlighted growth in less directly correlated sectors like finance and telecom, and a slight decrease in ROAS (from 12:1 to 11:1), potentially due to a shift towards top-of-funnel traffic. Publisher sentiment shows concern about Google changes but optimism for the future. 

Join me for a lively conversation with Ryan Deiss as we unravel the mysteries of influencer marketing. Explore the world of micro-influencers and mega-stars, and discover which path leads to greater marketing success. From the power of niche audiences to the pitfalls of chasing fame, get ready for practical insights and expert advice to level up your influencer game. Tune in for a discussion filled with tips and real-world experiences to guide you through your journey!Highlights:"There's a point where somebody crosses over from influencer to celebrity. You're paying more for reach and giving up actual influence.""As your brand gets bigger, you've got no choice but to go there. It's why big brands do Super Bowl ads—they need the reach.""An authentic endorsement goes a long way. If the influencer genuinely uses and likes your product, it resonates with their audience."Timestamps:01:00 - AMA's Study on Influencer Marketing ROI02:22 - Targeting Micro-Influencers for Specific Products04:44 - Balancing Reach vs. Relevance in Influencer Selection06:06 - Niche Audiences and Higher ROI07:31 - Calculating (ROAS) for Influencer Campaigns08:58 - Famous Celebrities vs. Influencers10:24 - Maximizing ROI with Newsletter Advertising11:51 - The Trade-off Between Fame and Influence13:12 - Multi-Touch Campaigns and Long-Term Influencer Partnerships14:40 - Direct Outreach vs. Using Influencer AgenciesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

John Maytham is joined by Bronwyn Williams, retail analyst and futurist, to unpack the rise of the Labubu phenomenon – the quirky, fairytale-inspired plush toy created by Hong Kong artist Kasing Lung and distributed locally by Wonderport Collectibles. Presenter John Maytham is an actor and author-turned-talk radio veteran and seasoned journalist. His show serves a round-up of local and international news coupled with the latest in business, sport, traffic and weather. The host’s eclectic interests mean the program often surprises the audience with intriguing book reviews and inspiring interviews profiling artists. A daily highlight is Rapid Fire, just after 5:30pm. CapeTalk fans call in, to stump the presenter with their general knowledge questions. Another firm favourite is the humorous Thursday crossing with award-winning journalist Rebecca Davis, called “Plan B”. Thank you for listening to a podcast from Afternoon Drive with John Maytham Listen live on Primedia+ weekdays from 15:00 and 18:00 (SA Time) to Afternoon Drive with John Maytham broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/BSFy4Cn or find all the catch-up podcasts here https://buff.ly/n8nWt4x Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Christina Westley is an NYC professional with an extensive career in Influencer Marketing. As former Head of Influencer at PepsiCo and graduate of The Wharton School, Christina has brought a strong business acumen to the emerging industry. In addition to her professional experience, Christina's own background as a Black woman in the space has formed an inspiring advocacy for influencer diversity.Starting 2023, Christina developed Social Feed as an online resource that would expose her large network of marketers across several companies to “the latest in influencer diversity.” In 2024 she added on the experiential arm, Social Setting to allow Black influencers to build personal relationships with brand leads via curated experiences.Now in 2025, she has launched into independent ventures full-time, adding on Social Consult, where she collaborates fractionally behind the scenes to support enterprise & startup clients on influencer marketing.

In this episode, YPulse's MaryLeigh Bliss shares fresh insights from two new reports on Gen Z and Millennial behavior around AI and social media. The conversation explores surprising declines in major platform use, the rise of smaller, community-driven apps, and how young people are embracing AI as a helpful tool rather than a threat. It's a revealing look at what's driving the next wave of digital habits.

In this episode of CMO Convo, host Michal Lasman speaks with Tanya Alain, VP of Marketing at Upfluence, about the evolution of influencer marketing into a true revenue-driving channel. Tanya shares how her early experiences in PR and communications at L'Oréal laid the groundwork for a career now centered around creator marketing. She explains that influencer marketing is no longer about vanity metrics like impressions or reach, it's about measurable business outcomes, from conversions to ROI.Tanya emphasizes the growing relevance of influencer marketing in both B2C and B2B spaces, especially as platforms like LinkedIn, TikTok, and YouTube become discovery engines. She discusses how AI is reshaping campaign management—helping brands identify the right creators, automate operations, and scale their efforts more efficiently. The conversation also covers the importance of long-term creator relationships, authentic audience alignment, and the shift toward affiliate-style compensation models.For Tanya, the message is clear: influencer marketing is a critical part of a modern marketing strategy.

In this special summer bonus episode of The Food Professor Podcast, host Michael LeBlanc brings listeners straight to the SIAL Food Innovation Show floor for a flavorful conversation with Chef Jonathan Maters, co-founder of Smokin Jon's BBQ & Company. Born in Newfoundland and based in New Brunswick, Jonathan shares how a pandemic-era pivot turned his passion for barbecue into a growing food enterprise capturing the attention of retailers and food lovers alike.Jonathan walks us through his culinary roots, detailing how he started with a single signature sauce—Smoky Maple—bottled and sold from his backyard deck. With demand quickly outpacing his capacity, he moved into Class 5 kitchens and later secured a co-packing partner to scale his product line. Now, with a robust lineup of unique, clean-label barbecue sauces, hot sauces, and spice rubs, Smokin' Jon's is turning heads across Canada.From the Cuban-inspired Cubana BBQ sauce (orange juice, cumin, and oregano!) to the fiery Carolina Reaper sauce and low-sodium, filler-free spice blends, Jonathan emphasizes innovation, authenticity, and health-conscious ingredients. He shares how packaging design and colour-coded branding help his products stand out on crowded shelves.Jonathan also opens up about the hard realities of food entrepreneurship—from navigating CFIA and FDA regulations to the steep costs of national shelf space, and his evolving relationship with major retailers like Sobeys and Loblaws. He reflects on the role of local government support, challenges in accessing infrastructure, and the importance of marketing hustle, including a growing Instagram following built on grassroots cooking content.Listeners will appreciate Jonathan's frank insights on building a business from scratch, his strategic use of flavour storytelling, and his advice to fellow food entrepreneurs: “You'll hear ten no's for every yes—but that one yes is everything.”This episode is packed with practical inspiration, tasty ideas, and a genuine look behind the scenes of a fast-growing Canadian food brand. Whether you're a barbecue enthusiast, aspiring food entrepreneur, or retail insider, this conversation will leave you fired up and hungry for more.https://smokinjonsbbq.ca/ The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph's Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre's Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise.  We unpack Schaefer's latest book, "Audacious: How Humans Win in an AI Marketing World" offering wild tales of brands that drop the cookie-cutter for shock, spectacle, and seriously weird TikToks (lookin' at you, Nutter Butter). From QR codes in the sky luring diners out of restaurants, to the marketing taboo-breakers of Liquid Death and ELF Cosmetics, we explore how marketers can stir emotion, break convention—without getting canceled—and measure the impact when you throw the box away altogether. Pro tip? If your marketing feels safe, it's probably boring, and AI will eat your lunch. Mark serves up a snappy checklist for dodging legal snooze-fests and making campaigns people actually remember—because sometimes a little weird goes a long way. Key Segments: [00:02:22] The Book! [00:07:41] Reimagining Storytelling with AI [00:08:48] Unconventional Brand-Audience Connection Spaces [00:14:36] EDGE of the Web Title Sponsor: Site Strategics [00:15:55]  What Taboos are Worth Breaking [00:25:29] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:30:38] Unprecedented Innovation Evaluation [00:31:52] Embracing Unconventional Marketing Opportunities Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest Twitter: https://x.com/markwschaefer  LinkedIn: https://www.linkedin.com/in/markwschaefer/  Resources: https://businessesgrow.com/ https://businessesgrow.com/audacious/

In this episode, the Operators Hosts interview Pete from Origin, who shares his inspiring journey of building a manufacturing business in the USA. The conversation delves into the challenges and triumphs of entrepreneurship, the importance of partnerships, and the evolving landscape of American manufacturing. The episode also touches on the lessons learned from failures and the necessity of adapting to market demands.00:00 Introduction06:12 The Journey of Building a Manufacturing Business17:53 Partnerships and Influencer Marketing in Business23:50 The Importance of American Manufacturing30:01 Navigating Challenges in Demand and Capacity Management32:45 Building a Legacy Brand39:41 Data-Driven Decision Making43:31 Healthy Tension in Team Dynamics49:01 Balancing Demand and Manufacturing Capacity56:15 The Role of Emotion in Business Decisions01:05:46 Cultivating Future Leaders01:09:51 Manufacturing Challenges and Global Trade01:15:58 Balancing Manufacturing and Business Viability01:22:15 Understanding the Customer's Perspective01:24:09 Adapting Product Offerings for Market Needs01:27:25 Long-Term Thinking in Business01:36:12 Customer Value and Brand IdentityConnect with Pete:@‌pete.origin@‌originusa@‌jockofueloriginusa.comjockofuel.comPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

Send us a textIn this episode of Marketing Espresso, I reflect on a clever influencer campaign that caught my attention - and why it's an excellent case study in how brands can blend data, AI and human behaviour in marketing. We cover everything from how micro-influencers are changing the conversion game to using tools like ManyChat for smarter tracking and lead gen.Whether you're in eComm or services, you'll take away practical ideas for measuring the ROI of social media engagement, why tracking your funnel data matters, and how human-first content still reigns supreme in an AI-driven world.What I cover in this episode:A fresh influencer tactic that sidesteps obvious advertisingThe difference between vanity engagement and meaningful interactionHow to track micro conversions from comment to clickApplying ManyChat and DM automation in a human-centred wayHow eComm and service-based businesses can use data to prove marketing ROIWho it's for: Marketers, business owners, and service providers who want to blend automation with authenticity and move past shallow social strategies.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Why Influencer Marketing Still Works—But Only If You Do It Right Influencer marketing isn't dead—it's just misunderstood. In this episode, you'll get the 411 on what's working (and what's not) when it comes to influencer strategy for boutique hotels, short-term rentals, and hospitality brands. You'll also hear behind-the-scenes stories from recent campaigns (including one that turned a $0 stay into $7,000 in bookings), red flags to watch for, and the mindset shift owners need to make before diving in. If you've been burned by bad influencer experiences or feel overwhelmed by where to start, this is your permission slip to rethink the strategy—and do it the right way. What You'll Learn: Why influencer marketing is not just about pretty photos and free stays The exact deliverables Steph includes in her influencer campaigns Metrics that actually matter (spoiler: it's not likes) A $7K case study that proves influencer ROI Two influencer red flags you need to watch out for Why your organic content has to be dialed in first What makes an influencer pitch an instant yes—or a hard pass Bottom line: Influencer marketing works—but not if you hand over a free stay and call it strategy. Resources Mentioned: Want us to run your influencer campaigns or help you build your strategy from the ground up? DM “INFLUENCER” on Instagram @theweberco and we'll send you the details.  Love this episode? Join my free →  Facebook Group to keep the conversation going!

WhatsApp öffnet die Tür für Werbung, Amazon Ads und Roku kooperieren bei TV-Werbung und inmitten schrumpfender Werbebudgets setzen Unternehmen auf Influencer-Marketing. Chinesische KI-Unternehmen finden Wege, US-Exportbeschränkungen zu umgehen. Metas Llama 3.1 überrascht mit seiner Fähigkeit, 42 Prozent von Harry Potter wiederzugeben. Google plant den Ausstieg bei Scale AI, während Meta Anteile übernimmt. Die Spannungen zwischen OpenAI und Microsoft nehmen zu. Welche Rolle spielen große Unternehmen bei Trumps US-Armee Parade? Führende Tech-Manager beraten die US-Armee. Die Maskendeals von Jens Spahn sorgen für Kontroversen. Ein durchgesickertes GitHub-Repository enthüllt geheime KI-Pläne der Trump-Regierung. Unterstütze unseren Podcast und entdecke die Angebote unserer Werbepartner auf ⁠⁠⁠⁠⁠doppelgaenger.io/werbung⁠⁠⁠⁠⁠. Vielen Dank!  Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00) WhatsApp Werbung  (00:10:40) Amazon Ads Roku (00:16:20) Werbemarkt Influencer (00:21:05) China KI Chips (00:23:30) Meta Urheberrecht KI (00:28:30) Google Scale AI  (00:37:25) OpenAI Msft (00:41:30) Defense Tech Daniel Ek (00:46:40) Trump (00:51:25) Meta OpenAI Palantir US Army (00:52:00) Masken Jens Spahn (00:57:30) TikTok Star Inhaftierung (01:02:15) Thelen Bild (01:10:15) Schmuddelecke Shownotes WhatsApp führt Werbung ein – nytimes.com Amazon Ads & Roku schließen bahnbrechenden Pakt für TV-Werbung – deadline.com Influencer-Marketing gewinnt an Bedeutung bei knapperen Werbebudgets – bloomberg.com Chinas KI-Firmen umgehen US-Chip-Beschränkungen – wsj.com Metas Llama 3.1 erinnert sich an 42 Prozent des ersten Harry-Potter-Buchs – understandingai.org Google plant Trennung von Scale AI nach Meta-Deal – reuters.com Spannungen zwischen OpenAI und Microsoft erreichen Siedepunkt – wsj.com Spotify's Daniel Ek leads €600mn investment in German drone maker Helsing US Army Parade Sponsoren – wsj.com Meta, OpenAI, Palantir-Führungskräfte beraten US-Armee zu Technologie – theinformation.com Spahns Maskendeals mit Fiege und Emix – Spiegel TikToks beliebtester Star Khaby Lame verlässt die USA nach ICE-Haft – euronews.com Warum fragt BILD nicht auch Martin Semmelrogge oder Boris Becker? – linkedin.com Trumps Smartphone nicht für $499 in USA herstellbar – wsj.com Trumps Regierungspläne für KI auf GitHub geleakt – theregister.com Donald Trumps Truth Social beantragt Bitcoin und Ether ETF – coindesk.com Krypto-Gruppe Tron plant Börsengang nach US-Untersuchungspause – ft.com Spencer Hakimian auf X: "Unglaubliche Korruption bei Trumps Krypto-Einkommen." – x.com Peter Thiel-backed crypto group Bullish files for Wall Street IPO – ft.com Polizei beschlagnahmt Archetyp Market, verhaftet Administrator – bleepingcomputer.com Ehemaliger Ingenieur teilt seine Erfahrungen bei DOGE – npr.org

Mariah Parsons hosts Jen Brodwick, co-founder of Brixy, a sustainable personal care brand. Jen discusses Brixy's transition from B2B to D2C, leveraging retail and events for customer acquisition. They focus on Instagram for retailer engagement and plan to explore TikTok for D2C growth. Brixy's new magnesium-enriched deodorant is expected to be a top seller. Retention strategies include better segmentation, exclusive bundles, and founder content on TikTok. They also plan to leverage UGC and influencer marketing. Jen emphasizes the importance of intentional customer experience and data-driven decisions, supported by a strong network of advisors and founder groups.Episode Timestamps:Transition from B2B to B2C Marketing 4:25Jen discusses the ease of translating B2B skills to B2C in the health and natural retail world.She highlights the learning curve of D2C marketing but feels confident due to her tech background.Jen emphasizes the importance of user-friendly tools like Shopify, Smile.io, and Shogun in managing and building their website.She mentions the ever-evolving nature of marketing tools and the need to stay updated with new apps and features.Product Launch and Market Strategy 8:44Jen provides details about Brixy's product line, including shampoo, conditioner, and body wash bars, and their successful launch at Expo West.She introduces their new magnesium-enriched deodorant, expected to be a top seller due to its familiar application and benefits.Jen explains the educational aspect of promoting shampoo bars and the ease of using deodorant compared to shampoo.She shares her personal experience with shampoo bars and the efficacy of the category overall.Customer Acquisition and Event Strategy 10:51Jen outlines Brixy's approach to customer acquisition, focusing on retail and in-person events like Expo West and table tops at distributors.She mentions their use of Instagram for retailer engagement and their plans to explore TikTok for D2C growth.Jen discusses the importance of being visible on social media channels where their target audience is active.She highlights the success of their consumer events in local communities and the potential of events like Magic for boutique buyers.Retention Strategies and Segmentation 23:14Jen explains Brixy's basic retention strategies, including email and SMS remarketing through Klaviyo.She emphasizes the need for better segmentation of customer lists to improve retention efforts.Jen mentions plans to offer exclusive bundles and founder content on TikTok to build community and brand loyalty.She discusses the importance of providing value at every step of the customer journey, from initial engagement to post-purchase communication.Leveraging UGC and Influencer Marketing 25:48Jen shares Brixy's experience with using an agency for sourcing UGC and the challenges faced.She highlights the benefits of working with creators who are genuinely interested in the brand and not just looking for payment.Jen plans to leverage TikTok's affiliate back end to find and manage creators directly, aiming to scale their UGC efforts without an agency.She discusses the potential of founder stories and personal accounts to enhance brand authenticity and engagement.Customer Experience and Data-Driven Decisions 32:11Jen emphasizes the importance of providing value at every step of the customer journey, from answering questions on product pages to streamlining the checkout process.She highlights the need for intentional customer experience, ensuring every interaction adds value and builds trust.Jen shares Brixy's 30% customer retention rate and the importance of relevant messaging to keep customers engaged.She discusses the balance between data-driven decisions and trusting her gut feeling in business decisions.

We're talking everything influencer marketing this week, from the influencer(s?) themself. From internal influencers and employee advocacy to finding the right "celebrity" to support your brand, we share what we've learned. Shoutout to the Giggly Squad. Kat shares what goes into making good influencer content based on her own experiences, and we find ourselves talking AI again...is Bing actually important? Somehow along the way, we end up power ranking our old email accounts (turns out Kat had them all).

This podcast features Ryan Fitzgerald, an affiliate industry expert at AWIN, discussing various aspects of affiliate marketing. Key takeaways include the importance of initially working with all publisher types to build brand equity, AWIN's global reach and commitment to a publisher-centric approach, and Fitzgerald's sales leadership focusing on educating and mentoring SMBs. He emphasizes the need for transparency and data-driven decision-making in affiliate marketing, particularly for convincing C-suite executives of its value. Fitzgerald also shares insights into his team's success strategy, focusing on deal closure, self-education, and organization, and offers advice for brands on time commitment and agency utilization. The conversation touches upon AWIN's ShareASale integration, bringing modernized technology to a large existing client base. Finally, Fitzgerald shares personal insights, including book and movie recommendations, and advice for fathers.

Fore more episodes: https://www.utilizingtech.com/Storage software running on modern hardware can deliver incredible performance and capability to support AI applications. This episode of Utilizing Tech wraps up our season with a discussion of WEKA's data platform for AI with Alan McSeveney, Scott Shadley of Solidigm, and host Stephen Foskett. Modern hardware is capable of incredible performance, but bottlenecks remain. The limiting factor for AI processors is memory capacity: GPUs are hungry for data and must be refreshed from storage quickly enough to keep them running at scale. Storage can also be used to share data between GPUs across the data center and to cache working data to accelerate calculation. The secret to scalability, from storage to applications to AI, is distribution and parallel processing. Modern software runs at incredible scale, and all elements of the stack must match. Technologies like Kubernetes allow applications to use huge clusters of workers all contributing to scale and performance. WEKA runs this way, matching the GPU clusters and web applications we rely on today.Guest: Alan McSeveney, Field CTO of Media and Entertainment, WEKAHosts: ⁠⁠⁠Stephen Foskett⁠⁠⁠, President of the Tech Field Day Business Unit and Organizer of the ⁠⁠⁠Tech Field Day Event Series⁠⁠⁠⁠⁠⁠Jeniece Wnorowski⁠⁠⁠, Head of Influencer Marketing at ⁠⁠⁠Solidigm⁠⁠⁠ ⁠⁠⁠Scott Shadley⁠⁠⁠, Leadership Narrative Director and Evangelist at ⁠⁠⁠Solidigm⁠⁠⁠Follow Tech Field Day ⁠⁠⁠on LinkedIn⁠⁠⁠, ⁠⁠⁠on X/Twitter,⁠⁠⁠ ⁠⁠⁠on Bluesky⁠⁠⁠, and ⁠⁠⁠on Mastodon⁠⁠⁠. Visit the ⁠⁠⁠Tech Field Day website⁠⁠⁠ for more information on upcoming events. For more episodes of Utilizing Tech, head to ⁠⁠⁠the dedicated website⁠⁠⁠ and follow the show ⁠⁠⁠on X/Twitter⁠⁠⁠, ⁠⁠⁠on Bluesky⁠⁠⁠, and ⁠⁠⁠on Mastodon⁠⁠⁠.

In this episode, we're joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps.With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you're starting your first campaign or trying to scale influencer marketing as an indie team, this episode is packed with tactical advice.We'll cover all about formats, budget planning, influencer briefs, attribution tracking, and building long-term creator partnerships that actually move the needle.You'll Learn:✅ How to choose the right creators for your app genre✅ What to include in a killer influencer brief✅ Budgeting strategies—from $500 to six-figure campaigns✅ How to track success with MMP links, attribution & in-game KPIs✅ Building long-term creator partnerships that drive ROILearn More:https://www.linkedin.com/in/marion-balinoff/ng for AppsWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Have an idea for a mobile app, but don't know how to code?Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.You'll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.And here's the best part—100% of apps launched through the program generate revenue within 7 days.Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, we're joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps.With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you're starting your first campaign or trying to scale influencer marketing as an indie team, this episode is packed with tactical advice.We'll cover all about formats, budget planning, influencer briefs, attribution tracking, and building long-term creator partnerships that actually move the needle.You'll Learn:✅ How to choose the right creators for your app genre✅ What to include in a killer influencer brief✅ Budgeting strategies—from $500 to six-figure campaigns✅ How to track success with MMP links, attribution & in-game KPIs✅ Building long-term creator partnerships that drive ROILearn More:⁠https://www.linkedin.com/in/marion-balinoff/ng for Apps⁠Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Have an idea for a mobile app, but don't know how to code?Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.You'll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.And here's the best part—100% of apps launched through the program generate revenue within 7 days.Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode of the Post Status Happiness Hour, host Michelle Frechette and Darian Lusk share their journey launching and managing the official WordPress.org TikTok account. They discuss overcoming initial nerves, embracing influencer marketing, and collaborating across generations to create daily, authentic, and engaging videos. The duo highlights their creative process, community-driven content, and the importance of spontaneity over corporate polish. They also reveal behind-the-scenes stories from WordCamp events, tease upcoming collaborations, and encourage audience participation, all while emphasizing the fun and connection at the heart of their WordPress TikTok adventure.Top Takeaways:TikTok is Being Used to Energize and Expand the WordPress Community: Michelle and Darian are using TikTok as a playful, engaging platform to showcase the global WordPress community. Their content captures behind-the-scenes moments at events like WordCamp Europe and aims to connect with younger, more diverse audiences in an authentic, unscripted way. The vibe is intentionally fun, personal, and accessible—not overly polished or corporate.Community and Team Collaboration are Key to Real-Time Content Success: The success of the TikTok initiative was made possible by the fast support of the Automattic team across time zones. From helping Michelle access the TikTok account while traveling, to teammates assisting with content ideas, the distributed team model enabled agile, in-the-moment content creation and reinforced the value of strong internal collaboration.Personal Joy, Humor, and Relationships Fuel the Project: Michelle and Darian's enthusiasm and personal connection shine throughout the project. Their humor, openness (including joking about stunts and family involvement), and genuine love for the WordPress community create a sense of fun that draws people in. They prioritize joy and connection as central to their content and outreach.Mentioned In The Show:TikTokAutomattic WordPress.orgAdobe PremierVid CapCap CutWP Community Collective

Influencer marketing isn't just a trend, it's becoming the main event. In this episode, Fohr CEO James Nord explains why brands must stop treating it as a bolt-on and start building around it. From authenticity myths to smarter metrics, Nord outlines the mindset shift needed to win in the new marketing era.

Going viral might get you noticed. But consistency is what makes you unforgettable. And no one proves that better than Alix Earle, a TikTok star who turned daily “Get Ready With Me” videos into a personal media empire.In this episode, we're pulling marketing lessons from Alix's rise with the help of Elizabeth Strickert, Director of Content Marketing at A-LIGN.Together, we explore what B2B marketers can learn from staying consistent, growing with (not past) your audience, and making content that's actually fun to create.About our guest, Elizabeth StrickertElizabeth Strickert is Director of Content Marketing at tech-enabled cybersecurity and compliance company A-LIGN. There, Elizabeth is leading content, thought leadership, comms & customer marketing.She has overhauled their SEO program, resulting in top 10 ranking for high-difficulty, high-volume keywords. She also led the creation of an annual benchmark report, reaching 3 million+ impressions. She leverages internal thought leaders for social media, videos, webinars, speaking opps and written content. She previously served as Director of Communications & Content at Ekos and Marketing Communications Manager at Passport.What B2B Companies Can Learn From Alix Earle:Consistency builds credibility. Viral moments come and go, but Alix Earle's staying power lies in her relentless consistency. No shortcuts, just commitment. It's a reminder that content success isn't just about innovation; it's about endurance. Elizabeth says, “Alix, not only did she get rewarded from doing that, she was on TikTok for a long time before she really got big. But even since making it, she's still posting multiple times a day. She is just there doing it, grinding. All the time.” In B2B, the same rule applies: keep posting, keep showing up.Honor your origin story. Growth doesn't mean forgetting who got you there. Alix still makes the content that first drew her audience in, while smartly layering in new formats. In B2B, you must evolve, but stay grounded. Elizabeth reminds us, “You gotta remember who got you here. You gotta remember your core customer base. You gotta remember the people who you know are…the ones that pay the bills.” Make sure to have a balance, especially as you scale.Find the fun and show it. Audiences can feel when you're enjoying what you're creating. It's what makes content magnetic. Alix's success didn't just come from consistency, it came from joy. She leaned into the formats that were fun for her, and her audience leaned in too. Elizabeth puts it plainly: “When someone is excited about the things they're making, it automatically makes them more interesting. And we just have to lean on that.” In B2B, it's easy to default to polished, sanitized messaging. But the real key is letting your content creators tap into what actually excites them. If your team thinks it's boring, your audience will too.Quotes“ We think, B2B, it needs to be polished, it needs to be sanitized. But the story is the interesting part. That's where someone can relate to it. That's where somebody can get hooked in. That's why you care. And I think a lot of times we forget about that.”“We want B2B content to be polished. Sanitized. But the story — that's the interesting part. That's what people actually relate to. We forget that too often. The story is why people care.”“ I think it's good to be a consumer. As a marketer, you're putting content out in the world, you need to consume it. But…you don't need to be going to a B2B workshop. You can watch TikTok. You can watch people like Alix Earle and other folks and get inspiration from what their doing. You can look at what YouTubers are doing. Everything people are doing is a marketing decisions and there's things you can take away from that.”“Influencers start off because they thought, ‘Oh, it'd be kind of fun to make a video.' That's the initial nugget.  And as marketers who, for a living, have chosen to create content and do marketing. We also need to think, ‘Hey, it'd be a little fun to make a video.' That's where the start of it has to come from.”Time Stamps[00:55] Meet Elizabeth Strickert, Director of Content Marketing at A-LIGN[01:03] Why Alix Earle?[01:56] The Role of Director of Content Marketing at A-LIGN[02:29] The Rise of Alix Earl[13:41] Relatability and Authenticity in Influencer Marketing[21:07] The Power of Parasocial Influence[29:02] B2B Marketing Takeaways From Alix Earle[45:59] A-LIGN's Content Strategy[47:32] Final Thoughts and TakeawaysLinksConnect with Elizabeth on LinkedInLearn more about A-LIGNAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Show NotesGuest: Chris Vance, CEO of Playground SessionsWebsite: playgroundsessions.comSocials:InstagramTikTokThreadsKey topics:Chris's journey from corporate to entrepreneurshipHow Playground Sessions revolutionizes music learningBuilding a global brand with strong retention ratesMarketing strategies: SEO, app store optimization, PR, and influencer collaborationsImportance of balance, personal growth, and lifelong learningThe evolving world of digital piano learning and gamificationChris's best advice: Stay focused, learn deeply, and lead with integrityConnect with Chris: LinkedInCheck out Playground Sessions: playgroundsessions.comKey Questions(00:59) How did you end up where you are today?(04:12)  Who is your ideal avatar nowadays?(05:31) So do schools utilize you guys as well?(06:24) Is it just piano or do you have other instruments, too?(06:35)  How do you get in front of your customers?(09:20) Do you do anything for referrals?(10:40) You mentioned a goal being expanding to other instruments like guitar Are there any other big goals that you have in the next year or two?(12:33) What do you feel is your number one roadblock from reaching that? Is it just customer retention or do you think it's more?(14:20) Can you talk to us a little bit about bootstrapping and scaling and some lessons that you've learned along the way?(17:14) How has it been for you to intersect, combine your music and the technology and your community all together?(19:30) Can you walk us through? I want to learn how to play. I have a keyboard, piano. I get your app, then what? How does it work?(22:36) What's the best advice that you have ever been given, that you've ever received?(25:47)  What's the best advice you have ever given?(30:35) Is there something that we haven't touched on yet that you did want to talk about?(31:42) How do you manage or balance your time?(33:37)  Where can we learn about you and what you do?Chris Vanceplaygroundsessions.comhttps://www.instagram.com/playgroundsessions/profilecard/?igsh=d3p1dGpjbWFla3Bphttps://www.tiktok.com/@playgroundsessions?_t=8qxYEpPo5nD&_r=1https://www.threads.net/@playgroundsessionsVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarketing.co

Can you make money as a content creator without compromising your voice, values, or audience trust?In this episode, we're talking about the fine line between authentic content and sponsored noise. Whether you're just starting out or already working with brands, this is the conversation every creator needs to hear.

This podcast episode features Vinod Varma, founder and CEO of Creator Co., discussing the evolving landscape of social commerce. Varma defines social commerce as the next wave of influencer marketing, enabled by expired Amazon patents, and highlights TikTok Shop's leading role due to its seamless user experience. Creator Co. helps brands navigate this space by providing technical setup and access to a vast influencer network. The conversation touches upon the potential of other platforms like YouTube, YouTube Shorts, and the surprisingly underutilized Pinterest, emphasizing the platform's aspirational and positive nature. A key theme is the importance of authenticity in influencer marketing, particularly in the age of AI, and the need for improved attribution models and transparency in influencer compensation to address concerns arising from browser extensions like Honey.

In the second part of our influencer marketing series, we shift focus from the marketer to the creator. Host ⁠⁠⁠Will Francis⁠⁠⁠ chats with ⁠Ben Kaluza⁠, a former Twitch ad ops professional turned full-time content creator. Ben shares his candid journey into content creation—from gaming streams and OBS tutorials to building a trusted multi-platform presence across TikTok, YouTube, and LinkedIn.Ben gets into what creators really need to succeed, how to balance authenticity with monetization, and how marketers can partner with them successfully. With honest takes on influencer compensation, content production, and building trust in a noisy digital space, this episode is a must-listen for anyone working with—or aspiring to become—a creator today.Listen to Part 1 with Sarah Adam who directs the B2B influencer marketing team at Wix Studio.   Ben's top 3 tips for content creators:Prioritize ideas over everythingDon't fuss over the details like hashtags or captionsKeep experimenting with formatsBen's top 3 tips for marketers:Match the content with your product, not just your audience Build great affiliate programs Use creators for unique insights and strategyTimestamps:03:00 – What Ben learned about value and CPM from Twitch and healthcare display ads06:30 – Starting content creation and streaming on Twitch08:45 – Discoverability struggles on Twitch and why TikTok became his growth engine11:00 – How monetization culture differs across Twitch and TikTok14:10 – Creator fatigue and why streaming isn't sustainable for most16:30 – Pivoting to TikTok tutorials: from opinion to practical value20:15 – High vs. low production content and platform fit28:00 – Creator vs. influencer: defining the roles30:00 – Making a living: how brand deals, pricing, and scheduling actually work38:15 – What marketers should understand when working with creators41:30 – Why paid media should back creator content46:00 – Smart strategies for gifting vs. paid partnerships51:00 – Ranking platforms: TikTok, Instagram, YouTube, LinkedIn58:30 – Tailoring content by platform for trust and reach1:05:00 – Top 3 tips for aspiring creators and top 3 tips for marketers working with them-------------------The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠.Check out the DMI's extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! ⁠⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠⁠.If you enjoyed this episode, please leave a review so others can find us!

Courtney Weaver, Executive VP at IMGE, cuts through the hype around influencer marketing in political campaigns. Discover why influencers aren't just celebrities with massive followings - they're trusted voices like teachers, veterans, and mom bloggers who've built authentic relationships with niche audiences.In this conversation with host Eric Wilson, learn practical strategies for incorporating user-generated content into your paid media mix, why you can't skip traditional digital advertising, and how campaigns of all sizes can leverage this relationship-based approach. Wilson and Weaver explore everything from ballot initiatives to local races, delivering actionable insights on budgeting, platform selection, and the mindset shift required to work effectively with content creators.Perfect for campaign managers, political consultants, and anyone looking to understand how authentic storytelling and digital targeting work together in modern political communications.Become a Friend of the Trend: https://campaigntrend.com/friends/Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

In Ep. 174 of Earned, CreatorIQ CMO Brit Starr sits down with Hassan Daoud, Global Head of Social Media & Influencers and Antoine Héry, Change Management, CDO Office from Beiersdorf. To start, we dive into how Beiersdorf, the company behind iconic brands like La Prairie, Nivea and Eucerin, is investing heavily in influencer marketing to unify global efforts and optimize returns on investment. Antoine and Hassan share their unique journeys into Beiersdorf, highlighting their diverse backgrounds in fintech, automotive, social media, and sports management. Listeners will gain insights into the company's establishment of a center of excellence aimed at standardizing influencer marketing practices across regions, with a focus on Europe, North America, South Africa, and Brazil. The discussion extends to the broader implications of professionalizing the creator economy by 2025 and the competitive landscape of global skincare brands. As the episode wraps up, listeners are encouraged to harness the creator economy for their own marketing strategies, inspired by Beiersdorf's ambitious journey. In this episode, you'll learn: How precision influence is transforming marketing strategies across Beiersdorf's portfolio, from Nivea to Eucerin, and what it means to build a global, creator-driven approach. Why balancing control with trust in creators is necessary to tell authentic stories that resonate with diverse audiences while staying true to brand values. The challenges of measuring success in creator marketing and how data and experimentation are helping brands refine their approach and achieve better ROI. Connect with the Guests: Hassan's LinkedIn - @hassandaoud Antoine's LinkedIn - @antoinecv Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

Today, Eitan Koter sits down with William Gasner, CMO and co-founder of Stack Influence.William is a 6X founder, a 7-figure eCommerce seller, and has been featured in Forbes, Business Insider, and Wired.In this episode, they talk about what is really working in influencer marketing today.William explains why brands are moving away from big celebrity influencers and seeing better results with micro-creators who actually want the product.They get into product seeding, how it works, and why it creates more genuine content that performs better. William also shares how Stack Influence built a system that protects brands from losing inventory while still scaling influencer campaigns.You will hear how influencer traffic can help brands rank higher on Amazon, why external traffic matters, and how brands can set up campaigns that actually convert.Plus, William shares a few common mistakes brands make when they start out and how to avoid them.Whether you are already working with influencers or just curious how it works, this conversation breaks it down in a way that is easy to understand.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: William Gasner, Co-Founder, CMO at Stack InfluenceWilliam Gasner's LinkedIn | Stack InfluenceWatch the full Youtube video here:https://youtu.be/8ah5JNMFnYQTakeaways:Influencer marketing is evolving towards an omnichannel strategy.Authenticity is crucial for effective influencer marketing.Building a two-sided marketplace presents unique challenges.Smaller creators often yield higher conversion rates than larger influencers.Product seeding fosters genuine promotion and engagement.Brands must have a strong online presence before launching campaigns.Understanding target audiences is key to successful influencer collaborations.E-commerce marketplaces require strategic visibility to succeed.Influencer campaigns can drive significant traffic to Amazon listings.The future of influencer marketing lies in genuine relationships and trust.Chapters:00:00 The Power of Influencer Marketing07:04 Building a Two-Sided Marketplace09:31 The Evolution of Influencer Marketing14:51 The Shift to Micro-Influencers17:52 Innovative Product Seeding Strategies18:03 Streamlined Campaign Launch Process23:31 Common Mistakes in Influencer Campaigns26:10 Omnichannel Strategies for E-commerce30:10 Finding 1Stack Influence and Final Thoughts

“Favor fit over fame for influencer marketing success,” says Vivien Garnès, co-CEO at UpfluenceIn this episode of The Content Cocktail Hour, Vivien Garnès, co-founder and co-CEO of Upfluence, joins Jonathan Gandolf to unpack influencer marketing in the B2B and B2B2C space. Vivien shares why aligning your influencer's audience with your brand matters more than follower counts, how influencer marketing has matured beyond vanity metrics to focus on real business impact, and why brands should give influencers creative freedom to unlock authentic engagement. She also opens up about her entrepreneurial journey launching Upfluence, how the co-CEO model works for her company, and an unpopular marketing opinion that changed their approach to ad spend.In this episode, you'll learn:Why fit matters more than fame when choosing influencersHow to measure influencer marketing success beyond impressions and likesThe benefits and challenges of sharing creative control with influencersResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Vivien on LinkedIn: https://www.linkedin.com/in/vgarnes/?locale=en_USExplore Upfluence: https://www.upfluence.com/Timestamps:(00:00) Intro(00:06) Two schools of thought on B2B influencer marketing(06:20) Favoring fit over fame in influencer partnerships(09:00) Balancing editorial control and influencer freedom(12:15) Tracking meaningful ROI in influencer marketing(14:30) Vivien's entrepreneurial beginnings and launching Upfluence(18:00) How the co-CEO model works for Upfluence(19:50) Branded ad campaigns and marketing assumptions

Authentic connections close deals; AI enhances marketing without replacing personal interaction; influencer partnerships thrive on genuine engagement, not just vanity metrics.Joshua Kopac, founder of the digital marketing agency Be Kept Up, is a digital strategist specializing in affiliate-driven growth. He focuses on delivering measurable and sustainable results through targeted and genuine marketing that builds engaged audiences. Kopac emphasizes smart scaling and strategic systems over simply chasing clicks.Josh shares his unique journey as a one-man army leveraging AI for lead generation and reporting, and offers candid advice for brands and influencers on how to build meaningful partnerships in an increasingly automated world.In this conversation, you'll learn:Is Now the Best or Worst Time to Hire Influencers?The Business Implications of Influencer SpecializationConcerns Over Authenticity in the Age of AIIntegrating AI in Lead Generation and SalesThe Role of AI in Content Creation and MarketingAI's Customization Capabilities and Implications for MarketingLead Generation Platforms and TacticsTakeaways:1. Authenticity beats automation2. Leverage AI—but stay personal3. Dig deeper than vanity metricConnect with Joshua Kopac:Website: https://www.bekeptup.com/LinkedIn: https://www.linkedin.com/in/joshuakopac/Timestamps:00:00 AI-Generated Content Concerns04:55 Targeted Outreach vs. Mass Messaging07:49 AI's Impact on Content Creation12:04 AI-Driven Advertising Network15:23 "Overwhelmed by LinkedIn Messages"18:09 Future of Content in AI Era22:05 Evaluating Sponsorship Deal Value24:04 Influencer's Key: Track Conversions_____________________________________________

How Wix Approaches B2B Influencer Marketing With Sarah Adam

Guru Energy built customer loyalty and beat major competitors by understanding customer profiles in a crowded market and activating a unique influencer strategy.For more on Guru Energy and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Chris Koch is the founder and CEO of VO/D, a venture studio that partners with massive talent celebrities to build enduring CPG brands across DTC, e-commerce, and retail. With a background in sports, investment banking, and talent management, Chris brings deep experience in identifying consumer needs, pairing them with the right creators, and executing product-first brand launches.In this episode of DTC Pod, Chris walks through Void's venture model, emphasizing the importance of strong products over mere celebrity endorsement. He shares the inside story of 1Up Candy's rapid national retail rollout and outlines key frameworks for structuring talent partnerships, screening for true product-market fit, and ensuring long-term profitability in the saturated creator-led brand space.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. VO/D's Venture Studio Model  2. Partnering with Celebrities and Creators  3. Product-First Versus Talent-First Approach  4. Identifying Consumer Problems 5. Selecting The Right Talent  6. Talent as a Marketing Utility  7. Challenges in Sourcing and Engaging Talent  8. Social Following vs Purchase Influence  9. Structuring Talent Partnerships  10. Brand Launch Funding and Operations  11. 1Up Candy Launch Story  12. Retail Distribution Partnerships  13. Inventory Financing and Cash Flow  14. Creator-Led Marketing Strategies  15. Legal and Contractual Safeguards  16. Tips for Talent-Led Brands  17. VO/D's Future Direction Timestamps00:00 Chris's background & intro to VO/D03:35 Why Void is product-first, not just talent-powered05:04 An inside look at VO/D's venture studio model06:55 Talent as a utility & making brands that stand alone10:31 Challenges matching creators to authentic product opportunities11:28 Assessing conversion, reach, and fit in creator partners13:40 How 1Up Candy with FaZe Rug came together17:31 Disrupting candy with innovation and viral challenges20:33 Breaking into 4,000 Walmart stores & key retail strategy23:30 Operational realities of scaling fast (financing, supply chain, DTC vs. retail)29:18 How to structure talent deals: equity, vesting, and incentives35:17 Red flags and protective provisions in creator agreements40:08 What's next for VO/D: new categories, creator partners, and acquisition opportunitiesShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokChris Koch - Founder of VO/DBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic