Podcasts about Influencer marketing

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  • 2,184PODCASTS
  • 4,568EPISODES
  • 35mAVG DURATION
  • 1DAILY NEW EPISODE
  • Aug 15, 2022LATEST

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Best podcasts about Influencer marketing

Show all podcasts related to influencer marketing

Latest podcast episodes about Influencer marketing

Morning Rae
87. Putting Your Mental Health First + Pivoting Careers in Your Mid-20s with Adriana Parente

Morning Rae

Play Episode Listen Later Aug 15, 2022 65:17


Lan sits down with Adriana Parente, an Influencer Marketing and Brand Consultant from Toronto. Together, they discuss getting your career started in influencer marketing from college to full time job, setting boundaries and finding work-life balance, putting your mental health first, pivoting careers and taking a chance on yourself in going freelance. Grab your notebook and get listening. Enjoy! xx Follow Adriana here: https://www.instagram.com/adrianaparente_/Thank you BetterHelp for sponsoring this episode. Use code MORNINGRAE or go to www.betterhelp.com/morningrae for 10% off your first month. Shop my Revolve favourites here: https://rvlv.me/XT3KTnSTAY UP TO DATE: @allanablumberg (IG) https://www.instagram.com/allanablumberg/@morningraepodcast (IG) https://www.instagram.com/morningraepodcast/@allanablumberg (TikTok) https://www.tiktok.com/@allanablumbergAllana Blumberg (YouTube) https://www.youtube.com/allanablumbergFor all business inquiries, email: lanibfit@gmail.com

Startup Insider
Startup Insider Daily • Hellofresh • SpaceX • Rebeat • falsche Klitschkos • Saiga • Influencer-Marketing • Rivian

Startup Insider

Play Episode Listen Later Aug 14, 2022 14:11


Heute u.A. mit diesen Themen: - Streit um Betriebsrat von Hellofresh landet vor Gericht - Rebeat meldet Konkurs an - Falsche Klitschkos veröffentlichen Aufnahmen - SpaceX erreicht Meilenstein für Orbit-Testflug - TikTok-Mitarbeiter kamen von chinesischen Staatsmedien - 2,23 Milliarden Dollar für Influencer-Marketing - Rivian mit 704 Millionen Dollar Verlust - E-Auto-Joint-Venture von Didi Global ist insolvent

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
UGC Ads werden deinen Shop nicht retten

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Play Episode Listen Later Aug 11, 2022 6:35


In dieser Episode von ECOM SECRETS spricht Daniel Bidmon darüber, warum UGC Ads (User Generated Content) Ads dir nicht dabei helfen werden, den Umsatzlevel deines Online Business zu erhöhen und verrät mit seinem Know-How, was eigentlich hinter dem jetzigen Trend steckt. Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomsecrets.de/termin Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 6 bis 7 stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomsecrets.de

Brand Meet Creator
Meet the Brand: How to Get on the Radar of VP of Influencer Marketing at AZIONE, Alex Dicapo

Brand Meet Creator

Play Episode Listen Later Aug 11, 2022 41:17


Alex Dicapo, VP of digital and influencer marketing at AZIONE, joins us to discuss how creators can get on her radar for brand partnerships. From what brands look at on your profile to her thoughts on low engagement & the process of scouting new faces to how to catch her interest in your pitch. Alex explains what content creators are doing that pushes her buttons as well as how influencers can go above and beyond to get booked by brands over & over.Connect with Alex on IG - @dicaprioooo Creators:Olympia Marie @OlympiaMarieRayme @rrayymeeF You Pay Me @fypm.vipTimestamps: [1:00] If you like it, like it. [3:43] Who is Alex DiCapo? [8:00] What type of influencer is everyone looking for right now? [13:03] Engagement is low right now. [22:02] What works to get on an agency's radar.  [25:41] Pet peeves and positive things. [34:36] Something you wish brands and influencers would do? [40:59] How to connect with Alex.  --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.elyssWebsite: www.soniaelyss.comFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Startup Insider
Gastro-Marketingplattform Alphin erhält 6 Mio. Euro (Retail • Online Marketing • Scale Capital)

Startup Insider

Play Episode Listen Later Aug 11, 2022 26:06


In der Mittagsfolge begrüßen wir heute Mario Geiß, Co-Founder und CEO von Alphin, und sprechen mit ihm über die erfolgreich abgeschlossene Finanzierungsrunde in Höhe von 6 Millionen Euro. Alphin hat eine Marketingplattform für lokale Gastronomie-Unternehmen entwickelt, denen mit dieser Softwarelösung die Zentralisierung und Automatisierung des Kundenlebenszyklus ermöglicht wird. Die Software kann nach eigenen Angaben teilautomatisierte Beiträge für die sozialen Medien erstellen und individuelle Werbekampagnen entwerfen. Damit sollen neue Kunden gewonnen und ein höherer Umsatz erzielt werden. Zu dem holistischen Angebot gehören u.a. Instagram Account Management, Influencer Marketing, professionelle Fotoshootings und die automatisierte Verteilung des Fotomaterials auf allen wichtigen Kanälen. Derzeit vertrauen rund 1.000 lokale Unternehmen in Österreich, Deutschland und Großbritannien auf diese All-in-One Lösung. Alphin wurde im Jahr 2017 von David Bläsing, Dominik Campanella, Lukas Krieger, Mario Geiß, Steffen Allesch und Yang Zou unter dem Namen Freachly in Berlin gegründet. Mittlerweile erreicht das Startup einen mittleren 7-stelligen Jahresumsatz. Alphin hat nun in einer Finanzierungsrunde 6 Millionen Euro eingesammelt. Die Runde wurde von Scale Capital mit Sitz in Kopenhagen und Wille Finance mit Sitz in der Schweiz angeführt. Scale Capital ist ein Early-Stage Venture Fonds, der in disruptive Technologien im B2B-Bereich in Skandinavien und Deutschland investiert, die das Potenzial und die Ambition haben, sich auf dem US-Markt durchzusetzen. Der VC konzentriert sich auf Unternehmen, die durch Technologie eine positive Wirkung für unsere Gesellschaft und die Umwelt erzielen. Zum Unternehmensportfolio gehören u.a. Globus, Alex Therapeutics, Collo, Quantica, Identity, DoctorPlan, Airtame, Pleaz und Favro. Wille Fiinance ist ein Familienunternehmen, welches in Private Equity, Immobilien, digitale Medien und börsennotierte Unternehmen investiert. Dabei liegt der Fokus auf Wachstumsunternehmen und Buy-Out-Transaktionen mit dem Schwerpunkt der Software- und Life-Science-Unternehmen in Europa und Israel. Das Portfolio umfasst derzeit mehr als 40 Startups. Dazu gehören u.a. SmartPixels, Clausematch und Warehousing1. Die Bestandsinvestoren HV Capital und Partech unterstützten ebenfalls die Finanzierungsrunde. Mit dem frischen Kapital will Alphin die Plattform im Bereich des Customer Relationship Managements weiter ausbauen und relevante Buchungs- sowie Bestellplattformen integrieren, wodurch die daraus gewonnenen Daten wieder für das Marketing verwendet werden können. Zudem plant das Berliner Startup weiterhin in Europa zu expandieren und im Jahr 2023 auf dem US-amerikanischen Markt einen Proof of Concept zu erbringen.

DOKTOR SHOP - E-Commerce Erfolgsrezepte mit Dr. Sebastian Decker
115 - Influencer Marketing als zusätzlichen Kanal für Onlineshops? Interview mit Florian Frech

DOKTOR SHOP - E-Commerce Erfolgsrezepte mit Dr. Sebastian Decker

Play Episode Listen Later Aug 10, 2022 32:30


Influencer Marketing als zusätzlichen Kanal für Onlineshops? Interview mit Florian Frech - Du möchtest auch eine persönliche Sprechstunde mit mir? Dann bewirb dich hier für eine kostenlose Shop-Analyse. Der neue Video-Podcast Schau dir in Zukunft auch unseren Video-Podcast auf Youtube an. Neue Folgen findest du wöchentlich auf unserem Kanal. Über Dr. Sebastian Decker: Instagram Dr. Sebastian Decker LinkedIn Dr. Sebastian Decker Facebook Dr. Sebastian Decker EVOLVE Digital Webseite YouTube Kanal Kostenlose Shop-Analyse mit Dr. Sebastian Decker

The Business Couch with Dr. Yishai
Ep #226: The Psychology Inside Influencer Marketing (2/2) with Justin Kline

The Business Couch with Dr. Yishai

Play Episode Listen Later Aug 9, 2022 24:09


Justin Kline is the Founder and President of Markerly, an influencer marketing agency and technology company with the mission of making marketing more human.Our Insight Sunday conversation was so packed that I just had to share it all with you, which means a double-dose of insight this week! In part 1, Justin shared the story of founding Markerly, along with the pivots that took the company in a completely new direction. We also talk about the definition of an influencer, the psychology underpinning influence, and the role of influence in marketing. In Part 2, Justin and I continue talking about influence, psychology, and the importance of context and alignment for organizations, their brand, marketing strategy, and harnessing influencers as part of a holistic marketing strategy to create more resonance, impact, and success.  This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Guest Links:Website:  https://markerly.comLinkedIn: https://www.linkedin.com/in/klinejustin/Instagram: https://www.instagram.com/marker.ly/ Host Links:Podcast Website:https://thebusinesscouchwithdryishai.buzzsprout.com/Dr. Yishai's email: Yishai@DrYishai.comLinkedIn: https://www.linkedin.com/in/dryishaiInstagram: @DrYishai or https://www.instagram.com/dryishai/Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2022 Yishai Barkhordari, Psychologist, PLLC. All rights reserved. 

As Told By Us
Ep 121: Is influencer marketing dead?

As Told By Us

Play Episode Listen Later Aug 9, 2022 27:27


As an ex-influencer in the fashion, beauty, travel space, this is a juicy conversation.  This episode will be amazing for you if: You're a brand who is craving more visibility in the online space. You're an influencer who is thinking, "ok maybe I should pivot". You're considering partnering with brands, but have yet to start. In this episode, I dive into what I would consider to be the next steps for brands, influencers, and content creators.  Enjoy this episode! Connect with Steph: Steph@theweberco.com  Apply for The Authority Brands Framework Training: https://theweberco.com/application Read about our programs here: https://theweberco.com/all-programs Connect with Heather: https://instagram.com/heathergeorgell?igshid=YmMyMTA2M2Y= 

The Recipe For SEO Success Show
Influencer marketing: why it's all about relations with Marina Garbuio (NEWBIE)

The Recipe For SEO Success Show

Play Episode Listen Later Aug 9, 2022 36:54


Expanding your audience reach with the right voice Influencer marketing. Even the mention of it gives me the heebeejeebees.Visions of hot 20-somethings lying in a cossie on a rock in Ibiza spring to mind.  Your product lying next to them on said rock. And oh the horror stories. Small business owners giving away oodles of product, and splashing the cash only to be ghosted.So how do you choose a trustworthy influencer? And how do you see genuine return on your investment? Today we'll talk about the positives and the pitfalls of this relatively new form of advertising, and whether it really has legs for your business.r

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

In der neuen Episode von ECOM SECRETS nimmt dich Daniel Bidmon mit auf die bemerkenswerte Reise der Geschichte von ECOM HOUSE GmbH. Erfahre von unserem Experten, mit welchen Herausforderungen er zu Beginn seiner Karriere zu kämpfen hatte und wie er sich vom erfolgreich gelernten Graphiker bis hin zum Co-Founder von ECOM HOUSE GmbH entwickelt hat, um seiner Leidenschaft, der Wissensvermittlung und Marketing nachzugehen - mit dem Ansatz: Mehr als nur eine reine Agentur zu sein, sondern verlässlicher Partner der Kunden für jede Phase des Unternehmens! Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 6 bis 7 stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com

Daniela Guerrero
#164 Influencer marketing

Daniela Guerrero

Play Episode Listen Later Aug 8, 2022 43:14


dany@danielaguerrero.netwww.danielaguerrero.net See acast.com/privacy for privacy and opt-out information.

Maximize Your Social with Neal Schaffer
How to Easily Find Influencers for Your Business (Without Using Expensive Tools)

Maximize Your Social with Neal Schaffer

Play Episode Listen Later Aug 8, 2022 20:26


With the growing importance of influencer marketing, I still often get asked: Neal, how exactly do we go about finding influencers for our brand?While there are tools that can definitely help you, hear me out as I explain how to search for influencers yourself using the social networks themselves.This episode is actually a snippet from a new class I am teaching at UCLA Extension on influencer marketing. Hope you enjoy it!Key Highlights[02:08] How I Teach Influencer Marketing[03:29] How to Find Influencers[05:55] Where to Begin Your Influencer Search[07:33] Performing A Search In Facebook[08:48] Finding Different Niches Within the Same Niche[11:35] Performing A Search in LinkedIn[12:29] Influencer Search in Pinterest[14:08] The Core of Influencer Marketing[14:58] 99-1 RuleNotable QuotesIn other words, if we're looking at a week's worth of Hawaii travel tips, or maybe the last 20 posts, maybe there's two or three accounts that are getting 70% of the engagement. Those are the people obviously that have a majority share a voice. And those are the people we might want to consider for influencer marketing campaign. So maybe as part of our campaign, we want to go deep with some of the Hawaii travel people. But also we want to leverage some of the general travel people. These are the things that as influencer marketers we begin to think about when we create campaigns and we begin to decide who are the influencers we want to work with.So we might want to consider partnering with them as well, if we think the podcast audience is relevant to our target demographic, so lots of different ways to find influencers, there's not one right or wrong way. But this gives you a collection of tools that you can use to begin to discover who are the people talking about a certain subject, and therefore who are the people that we might want to partner with or collaborate with, because they have the ear or the eyes of all these people or you know, watching videos, listening to podcast, watching reels, social media posts, they have their attention.And that is really the core of influencer marketing of leveraging these people that have other people's attention so that those other people can learn more about our brand and products.Well, there are when you get to a certain subjects, there aren't that many people that are creating content around those subjects. And therefore, you really want to treat them as influencer royalty, even if they don't have a million followers, because there just aren't that many people that are talking about that subject online.But the core fact is that people are influenced by people because they follow them for a reason. And often that follow begins with a search. So take advantage of that.Learn More:Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

The Business Couch with Dr. Yishai
Ep #225: The Psychology Inside Influencer Marketing (1/2) with Justin Kline

The Business Couch with Dr. Yishai

Play Episode Listen Later Aug 7, 2022 23:43


Justin Kline is the Founder and President of Markerly, an influencer marketing agency and technology company with the mission of making marketing more human.Our Insight Sunday conversation is so packed that I just had to share it all with you, which means a double-dose of insight this week! In part 1, Justin shares the story of founding Markerly, along with pivots taking his company in a completely new direction. We also talk about the definition of an influencer, the psychology underpinning influence, and the role of influence in marketing.  This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Guest Links:Website:  https://markerly.comLinkedIn: https://www.linkedin.com/in/klinejustin/Instagram: https://www.instagram.com/marker.ly/ Host Links:Podcast Website:https://thebusinesscouchwithdryishai.buzzsprout.com/Dr. Yishai's email: Yishai@DrYishai.comLinkedIn: https://www.linkedin.com/in/dryishaiInstagram: @DrYishai or https://www.instagram.com/dryishai/Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2022 Yishai Barkhordari, Psychologist, PLLC. All rights reserved. 

Mums With Hustle Podcast
MWH 342: Do’s and Don’ts of Influencer Marketing

Mums With Hustle Podcast

Play Episode Listen Later Aug 7, 2022 16:55


MWH 342: Do's and Don'ts of Influencer Marketing On this week's podcast, I'm going to talk about the do's and don'ts of influencer marketing so you can decide if you want to incorporate it as a part of your Instagram marketing strategy! LISTEN NOW Influencer marketing is not an essential part of Instagram marketing strategy, but it can play a huge role in either growing your audience or bringing revenue into your business. (In episode MWH 286, I answered a question from one of my members inside of the Social Method Society: “I sent a gift to an influencer and they did not respond at all. What do I do?” If this has happened to you or you're considering sending a gift to an influencer, you can listen to the episode here.) Also, if you'd like to become a member of my Social Method Society, go to socialmethodsociety.com and signify your interest! We're opening the doors soon. We have advanced trainings that will help you implement what I'm talking about in this episode. We have templates such as agreement and email outreach, and in-depth interview with an influencer. I'm also teaching my free Instagram training this August. I am sharing my exact Instagram plan for Mums in business that reduces overwhelm, grows your audience AND your business Don't miss it! Grab your spot at tracyharris.co/masterclass.Until next week, stay happy in your hustle. CONNECT WITH ME Web: www.tracyharris.coFacebook: @mumswithhustleInstagram: @mumswithhustleTwitter: @MumsWithHustleMums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle LOVE THE MUMS WITH HUSTLE PODCAST? Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I'd be extremely grateful if you would review me on iTunes! If you've loved this podcast, never miss another one! All you have to do is SUBSCRIBE to the Mums With Hustle Podcast on iTunes.

Planet Upload
Orca's Max Benator Fills In, Netflix Sues Creators Over Bridgerton, Influencer Marketing Spend Numbers Are In, and MrBeast Hits 100M. BTW, Is Live Social Shopping Dead or Thriving?

Planet Upload

Play Episode Listen Later Aug 5, 2022 45:48


In this week's episode:  Max Benator, Co-Founder and CEO of Orca steps in for Lauren this week as co-host. Netflix and Shonda Rhimes love that we love Bridgerton but there's a line. Bear and Barlow are being sued. Want to know where the $5 billion influencer market spending is going in 2022? Josh breaks it down. MrBeast, aka Jimmy Donaldson, hits 100 million.Is Live Social Shopping dead or is it thriving? Max Benator and gives us the inside scoop on what's really going on. Josh's upload. Something to do with Ludwig and MrBeast doing something cool…again.  We have a YouTube Page!  Please subscribe and follow us -  Click here. Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you!  And of course, check out Jellysmack and Spr.ng! 

Winning at Work
Influencer Marketing using Geo-Targeting with Martin Pamensky, CEO and President Simply Delish Desserts E136

Winning at Work

Play Episode Listen Later Aug 5, 2022 39:33


Influencers can drive retail sales, but a brand needs a sophisticated and coordinated marketing campaign to make retailers take notice. Today I am joined by the President and CEO of Stanmar International and the dessert brand, Simply Delish. Martin Pamensky built a successful brand through strategic partnerships and influencer marketing, and they are fighting childhood hunger by donating quality food to kids in need.  Origin story The ready-to-eat category dwarfs the center of the isle grocery store in sheer volume.  Stevia partnership Geo-targeting Influencer campaign Art Photography Online community with eye-opping recipes  Mission - ending childhood hunger Connect with Martin on LinkedIn: https://www.linkedin.com/in/martin-pamensky-ba517aa/ Simply Delish: https://simplydelish.net/ Recipes: WOW! https://simplydelish.net/grid/ About your Host Tony Moore and the Winning at Work podcast: Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.  Join me on my mission to discover what makes these companies different, better, and special. Episode 136 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/ Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/ Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE            

The Agile World with Greg Kihlstrom
#267: Success with influencer marketing, with Magda Houalla, Aspire

The Agile World with Greg Kihlstrom

Play Episode Listen Later Aug 5, 2022 19:30


Today we're going to talk about how to be successful with an authentic influencer marketing campaign. To help me discuss this topic, I'd like to welcome Magda Houalla, Director of Marketing Strategy at Aspire.

The Right Hand Gals Podcast
IT'S OFFICIAL, I'M BACK

The Right Hand Gals Podcast

Play Episode Listen Later Aug 5, 2022 27:05


Today we're talking about the elephant in the room...where the heck have I been? Let's chat all about my new job, how to handle disappointment, and what the podcast will look like now that I'm a solo host.  Don't forget to follow @therighthandgals and @reneesimons on IG!

Performance Marketer
Little-Known Secrets on How to Run a Successful Affiliate Marketing Business

Performance Marketer

Play Episode Listen Later Aug 4, 2022 21:47


Hey, Performance Marketers! I'm back with another affiliate marketing episode, but we're diving in a little deeper this time. Last week, we talked about how to start an affiliate marketing business and scale it up, and this time we'll look at how affiliate marketing really works.You think that getting involved in affiliate marketing; you have to have a big audience. That would be great, but you can be in this lucrative business without the following. How? I'm going to explain that to you in this episode.Tune in to this episode and discover:- how to start in affiliate marketing even without the following- how to let other people find your "who"- how to make a deal with affiliate managers and publishers to grow your businessOnce you get it running, you can do it again and again with other offers - many of them have yet to be discovered.So, let's dive in and see how successful affiliate marketing works!  ---Key Takeaways:Intro (00:00)How do you get started in affiliate marketing (02:12)What is publisher ID, and how does it work (04:45)Let others find your "who" and promote your affiliate link (05:47)Different ways you can promote your affiliate offer (12:10)How Ebates operate as a "glorified affiliate" (12:51)Affiliate managers and publishers and their role in affiliate marketing (16:21)Why you should diversify your offers and distributions (17:53)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts! 

Digital IQ Podcast
#396: Juwelier Christ Deep Dive

Digital IQ Podcast

Play Episode Listen Later Aug 4, 2022 23:09


Ich habe mit Stephan Hungeling, CEO vom Juwelier Christ, darüber gesprochen, wie die aktuelle Positionierung von Christ aussieht, welche Zielgruppen sie ansprechen möchten und wie man am besten die Gen Z erreicht. Außerdem erfahrt ihr, welche Multi Channel Strategie sie in der „post-Corona“ Welt verfolgen und wie wichtig Social Media, TikTok und Influencer Marketing für Christ sind.Themen des Podcasts:Intro: 00:00Die Positionierung der Firma Christ: 07:35Anteil an E-Commerce: 10:45Das Retouren Problem: 14:50Digitales Marketing/ Social Media: 16:53Die nächste Metaverse Masterclass findet am 12. August statt: dort könnt ihr alles über Brand-Strategien, Metaverse Marketing und NFTs lernen. Mit dem Promo-Code PODCAST erhaltet ihr einen 10% Rabatt.Weitere Informationen findet ihr hier.1. Kommt in den Discord und werdet Teil der großartigen Community2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

Hashtag Trending
Hashtag Trending August 3 - China's new power grid AI; TikTok to surpass Facebook in influencer marketing spending; anti-piracy ads may not be working

Hashtag Trending

Play Episode Listen Later Aug 3, 2022 3:11


China deploys new AI to manage its power grid, TikTok to overtake Facebook in influencer marketing spending, and anti-piracy ads may be encouraging pirating.

Dare to Self Care
The Key To Maintaining Healthy Friendships, Learning Business as a Creative and Starting an Agency Despite Imposter Syndrome Ft. Sharon Brand

Dare to Self Care

Play Episode Listen Later Aug 2, 2022 40:14


This week's guest is Sharon Brand, Founder of Brand's Media Group. With over seven years of experience in Communication, Digital, and Influencer Marketing within the Fashion sector, Sharon uses her international and widespread experiences to individually consult brands, influencers, and entrepreneurs on how to elevate their online presence and achieve their goals through various branding and marketing initiatives. Topics discussed: Maintaining healthy friendships Strengthening relationships as an entrepreneur Learning business and finances as a creative Starting an agency despite imposter syndrome How to become a travel influencer Sponsored by Evolve By Erika 7 day free trial and 10% off your first month: http://evolvebyerika.vhx.tv/checkout?code=jen10&plan=monthly Book a consultation with me here!: https://calendly.com/daretoselfcare/consultation Follow us! Jen's IG: @jen_laurenn ( https://www.instagram.com/jen_laurenn/ ) Jen's YouTube: www.youtube.com/c/jenlauren Jen's TikTok: https://www.tiktok.com/@jenlaurenn Sharon's Instagram: @sharonbrand ( https://www.instagram.com/sharonbrand/ ) BMG Instagram: @brandsmediagroup ( https://www.instagram.com/brandsmediagroup/ ) Dare to Self Care Instagram: @daretoselfcarepod ( https://www.instagram.com/daretoselfcarepod/ ) JOIN OUR COMMUNITY ON GENEVA HERE: https://app.geneva.com/invite/932d0890-62d5-4e37-aed6-bab04c28eebb Discount Codes: Sakara: https://bit.ly/2UPwvrd (20% DISCOUNT CODE: XOJENLAUREN) Athletic Greens: http://athleticgreens.com/jenlauren (no code needed for the freebies!) Evolve By Erika (Kundalini Breathwork): http://evolvebyerika.vhx.tv/checkout?code=jen10&plan=monthly (10% OFF CODE: JEN10) Hilma: https://bit.ly/3kLcoEO (Use code JENLAUREN20 for 20% off) Daily Harvest: https://bit.ly/3BlJUrs (UP TO $40 OFF CODE: JENLAUREN) --- Support this podcast: https://anchor.fm/jen-lauren/support

Heroes of Cosplay Sanctuary
Cosplay Makes You Broke! But it Doesn't Have To.

Heroes of Cosplay Sanctuary

Play Episode Listen Later Aug 2, 2022 13:20


You will go broke trying to keep up with other cosplayers – Cosplay in and of itself is a hobby, which you can control the flow of money towards however…If you're getting into Cosplay – then get into it – don't get into Influencer Marketing that centers around Cosplay – that's something different and if you're out to show off on Instagram (and really…that's the #1 place right now besides TikTok) you WILL GO BROKECosplays are expensive to make, maintain, and purchase.  Pieces will go for hundreds if not thousands of dollars – THOUSANDS of dollars on a costume you wear in your home for Instagram, and take to places that have you spend EVEN MORE money in order to show off the cosplay.Let's talk about how to budget your hobby and not break your bank account.Find us online:https://www.heroesofcosplaysanctuary.com/Find the Sanctuary on Social:With Co-Host @astravoidcosplayFollow Her On Instagram & Join Her TikTok Community!https://linktr.ee/AstraVoidCosplay​​​...And Host ScottyBVero: @scottybofficialLike, Comment, and SUBSCRIBE to our YouTube Channel!YouTube: https://www.youtube.com/channel/UCZst......Of course you can share the video and follow us Online:Facebook: https://www.facebook.com/hocspodcast​...Instagram: @heroesofcosplaysanctuaryTwitter: @hocspodcast

Off The Dome Radio
Episode 188: Jose Azambuja, Founder and CEO of NovaLife Nutriments

Off The Dome Radio

Play Episode Listen Later Aug 2, 2022 57:18


Show Description: Jose Azambuja (@joseloui) is the Founder and CEO of NovaLife Nutriments, a company that helps companies and influencers launch products into the market. By acting as a trusted logistics partner, his company helps create the next generation of brands. NovaLife Nutriments also has a direct-to-consumer segment of clean plant-based protein with no added sugar. In this episode, Jose discusses how he launched his business as a college student, scaled a company, and successfully obtained funding. He also dives into key lessons learned in business, including leadership and partnership building. You can learn more about Jose through his website (https://www.novalifenutriments.com/) or Tik Tok (https://www.tiktok.com/@jose_azambuja?_d=secCgYIASAHKAESPgo8fS8PbKwyn5a83iR2r7h%2Flgg7%2BjidNQil6ZQY%2BK0cnzZgUuaKQeSs8vGf1V7FocYvxrtuHTe2NgF2ZmrUGgA%3D&_r=1&checksum=658a0e66b30fefec563068352e12b56893a4ab78ddd665d4783618a7d93e510f&language=en&sec_uid=MS4wLjABAAAAj3tXbp7oGa-nrif5uYs2Qv0oaiDIbamh9NiZ2N5YExFCePWrdm2_gFrLFgtugSqX&sec_user_id=MS4wLjABAAAAj3tXbp7oGa-nrif5uYs2Qv0oaiDIbamh9NiZ2N5YExFCePWrdm2_gFrLFgtugSqX&share_app_id=1233&share_author_id=6712333546331227141&share_link_id=03500F0B-4D7D-4734-B182-A7F95BDA36EE&source=h5_m&tt_from=copy&u_code=d76hkh1l69g774&user_id=6712333546331227141&utm_campaign=client_share&utm_medium=ios&utm_source=copy) page. Show Highlights: 4:00-12:00: Jose discusses his background, how he arrived at where he is today, and where he developed his entrepreneurial fire. Not only does he describe the mission of his business, but he also explains how he started the company while in school. 12:00-18:30: Jose reflects on the first product his business sold, how he learned to operate a business, and how his company serves as a logistics partner for companies who want to launch a brand. 18:30-25:00: Jose explains the benefits of Tik Tok and how brands can leverage it to build a community and launch a sustainable business. 25:00-38:00: We ask Jose about the process of getting funding, the biggest thing he learned in the process, and the key qualities he looks for in a business partner. 38:00-43:00: Jose discusses the sustainability of influencer marketing, how his company is helping other people launch their brands as a logistics partner, and what successful brands do differently. 43:00-48:00: Jose reflects on what he's learned about himself as a leader and how entrepreneurship has positively impacted other areas of his life. 48:00: We ask Jose how he wants to be remembered and his goals for his own podcast.

Become a Media Maven
How to Get on Wikipedia

Become a Media Maven

Play Episode Listen Later Aug 2, 2022 26:18


Everyone's concerned about their online reputation but no one's quite sure what to do about it. Worried about SEO, reviews, Google results, Wikipedia, or any other scary-sounding tools that you may be responsible for? In this episode, Josh Greene will cover the channels that make up your online reputation, provide tactics you can use, and some mini case studies.If you're wondering how to take control of your online reputation or which tool is considered the most important for managing your online reputation, this episode has you covered. Josh goes into detail on the following:Being consistent with bios in social mediaRunning AdWords inexpensively on your brand name and your business name (because you get seven lines of text at the top to say whatever you want about yourself)Claiming your knowledge panel to control the facts Google shares about youUsing Google My Business and amplifying your presence with the many featuresLooking at the images that show up when you Google yourself… and flag any you may not like so they can be removedUsing Twitter for thought leadershipLanding media and press hits because they do a lot for SEOJosh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and PR Summit.One resource mentioned in this episode is:Christina's Masterclass: EarnMediaNow.comConnect with Josh online at: Josh on LinkedIn: https://www.linkedin.com/in/joshgreene1/Josh on Twitter: https://twitter.com/josh_greeneJosh's Website: TheMatherGroupLLC.com

Demand Gen Visionaries
Understanding Influencer Marketing with Rich Donahue, CMO at Ibotta

Demand Gen Visionaries

Play Episode Listen Later Aug 2, 2022 38:48


This episode features an interview with Rich Donahue, CMO of Ibotta, Ibotta is a cash back rewards platform that has delivered more than $1.1 billion in cumulative rewards to its users, It offers cash back on purchases on more than 2,700 leading brands and retail partners. Rich leads all marketing initiatives to welcome advertisers, publishers, and retail partners into the Ibotta Performance Network. He's a natural storyteller, relationship builder, and digital strategist.On this episode Rich shares his insights into influencer marketing, why it's important to partner with the right people to get your key message across, and why creating opportunities for customers to save money is beneficial for your business.---“You have to trust that you're hitting the audience the right way and you're getting your message there the right way. We want to be the right message, we want to be with the right partners and that's true of any influencer, right? As long as you have the right partner it's probably going to be a really good partnership".---Episode Timestamps:*(02:42) - Rich's role at Ibotta*(03:56) - Segment: Trust Tree*(06:57) - The benefits of customers savings*(09:07) - Segment: The Playbook*(18:22) - Reasons influencers impact your business growth*(29:44) - Amplifying your website*(34:48) - Segment: Quick Hits---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---LinksConnect with Rich on LinkedInConnect with Ian on LinkedInLearn more about Ibottawww.caspianstudios.com

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

In dieser Episode von ECOM SECRETS beantwortet dir Daniel Bidmon die allseits gestellte Frage, ob es sich in der heutigen Zeit noch lohnt in Facebook Ads zu investieren. Werbemöglichkeiten auf Facebook und Instagram sind jedem Marketer vertraut, doch gerade die Social Media Plattform Tik Tok scheint sich für viele Brands als die neue Werbeplattform zu entwickeln. Unser Experte verrät dir mit seinem fundierten Wissen wie sinnvoll die Plattform für deine Marke ist und erklärt dir, warum Facebook nach Jahrzehnten immer noch ein bewährter Marketingkanal ist. Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 6 bis 7 stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com

Quit Your Job, Sis
Influencer Marketing: How to Build a Successful Brand w/ Founder of Like Minded Collective Inbal Claudio

Quit Your Job, Sis

Play Episode Listen Later Aug 1, 2022 33:21


Do you want to work with brands as an influencer, but don't know where to begin? Or maybe you're hesitant to start pitching to brands because you think you need a large following. Influencer marketing has steadily been on the rise and is an excellent way to grow your personal brand or get your business in front of a new audience. So how can you be successful with influencer marketing?I sat down with guest Inbal Claudio, Founder of Like Minded Collective, a community and platform for female entrepreneurs. Inbal shares her journey of becoming an entrepreneur and the mindset shift she had to make in order to be successful. We also chat about the power of networking, online communities, and how you can get started in building your business or brand.Whether you're looking to get started with influencer marketing or are thinking about starting your own business, this episode is for you!Join us as we discuss:(1) Why you don't need a large following to work with brands as an influencer(2) The importance of networking and community for female entrepreneurs(3) Overcoming imposter syndrome while starting or building your business(4) How social media platforms are changing the way we connect with others(5) Tips on free ways you can start pitching yourself to brands today(6) What makes Like Minded Collective different from other membership sites(7) Inbal's biggest piece of advice for women who want to start their own businessResourcesConnect with InbalWebsite: https://www.likemindedcollective.com/*Use code SIS50 for 50% off your first month inside Like Minded CollectiveInstagram: https://www.instagram.com/like.minded.collective/Want more tips to help you launch & grow your online business? Click here to join the FREE Quit Your Job, Sis Facebook Community!For more biz tips, BTS moments, and pissing off corporate bros, follow me on social media @lindsaymhanson! Instagram | TikTokIt's Just BusinessConversations with entrepreneurs and business owners to help you level up your businessListen on: Apple Podcasts SpotifySupport the show

Building While Flying
Building the Future of Influencer Marketing - Jess Flack, Co-founder and CEO of Ubiquitous

Building While Flying

Play Episode Listen Later Jul 28, 2022 24:59


Jess Flack is the Co-Founder and CEO of Ubiquitous, an influencer-managed marketplace that specializes in matching influencers and brands on TikTok. Her previous job at a moving startup helped her realize the power of TikTok and creators as a new marketing channel for brands. Now, she and her team at Ubiquitous help brands run their best influencer campaigns, instill the importance of opportunities within TikTok in their clients, and are building tech that will power and run the influencer marketing industry as a whole.   In her conversation with Mickey Cloud, Jess talks about how Ubiquitous was born and how it's evolved since its inception. She talks about the future of influencer marketing, and how a managed marketplace like Ubiquitous can make the process easier and more effective for everyone. And the conversation wouldn't be complete without talking about the impact TikTok has had on marketing for the last two years.   In-flight topics: How Ubiquitous was started Benefits of working with influencers What works on TikTok vs. other platforms Influencer opportunities for B2B brands The future of influencer marketing   Connect with Jess Flack: Jess on LinkedIn: https://www.linkedin.com/in/jess-flack/  Jess on Instagram: https://www.instagram.com/__flack/?hl=en  Ubiquitous website: https://www.ubiquitousinfluence.com/  Ubiquitous Instagram: https://www.instagram.com/ubiquitousofficial/  Ubiquitous TikTok: https://www.tiktok.com/@ubiquitousofficial

Performance Marketer
How to Start and Scale a Business Using Affiliate Marketing or the Dream 100 Strategy

Performance Marketer

Play Episode Listen Later Jul 28, 2022 29:11


You've probably heard about affiliate marketing a dozen times. But have you ever thought about how it can massively change your business? If done right, you can scale your business quickly using affiliate marketing, even if you don't have that big following. How does a few $1,000 a day sound to you?And as a performance marketer driven by results, you can make serious money with affiliate marketing without answering to anybody. You get to do this with as many companies as you want, whenever and wherever, using the internet's power. The trick here is to make it work one time. And once you do that, the rest will follow.Are you excited to dive into the world of affiliate marketing? Make sure to tune in for this week's episode and discover:- What are affiliate marketing and the Dream 100- How can you build and scale your business with affiliate marketing- How to generate a few $1000 a day with affiliate marketingYou don't want to miss this one!Key Takeaways:Intro (00:00)ClickFunnel's Dream 100 Strategy (03:48)What is affiliate marketing (10:58)Is Dream 100 different from affiliate marketing? (11:25)The role of Facebook as a Dream 100 publisher (12:58)A personal example of affiliate marketing (14:21)How to nurture a lead and make them buy a product or service (16:36)Identifying the different kinds of leads you're getting (17:42)How to make money with affiliate marketing (22:33)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Engagement Drivers
What is an Employee Influencer?

Engagement Drivers

Play Episode Listen Later Jul 27, 2022 6:05


What is an employee influencer? And can any employee be an influencer today? Here's everything you need to know. And no, influencer doesn't have to be a dirty word!  Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com. 

Influencer Marketing for Destinations
S2 Ep8: Uncovering Mistakes Destinations Make When Working with Influencers

Influencer Marketing for Destinations

Play Episode Listen Later Jul 27, 2022 13:23


If you're a destination marketer thinking of partnering with influencers, this episode of Influencer Marketing for Destinations is for you! Melea and Carri run through three mistakes destinations make when working with influencers and how they can be avoided. Follow Influencer Marketing for Destinations on Social Media!  Instagram  Twitter  Pinterest   Transcripts  About Relic  www.relicagency.com  Facebook  Instagram  Twitter   To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

TK's Juicy Pod
How to Successfully Start a Business in the Beauty Industry: Investors, Networking & Influencer Marketing

TK's Juicy Pod

Play Episode Listen Later Jul 27, 2022 73:49


On this week's episode of Making Moves, TK is joined by none other than beauty connoisseur Patrick Starr! They talk about Patrick's Filapino upbringing, writing your own life story, and of course, all things beauty. Follow the Podcast on Insta: @makingmovespod_ Follow Taylor: @tksjuicypolls Thanks to my Sponsors: Check out, Apartments.com - The Place to find a place Learn more about your ad choices. Visit podcastchoices.com/adchoices

Keep Optimising
Sales Driving Partnerships... with Influencer Marketing

Keep Optimising

Play Episode Listen Later Jul 27, 2022 34:55


Magda Houalla is the Director of Marketing Strategy at Aspire, the influencer marketing platform for high-growth eCommerce brands that's used by over 700 brands to manage their influencer marketing. Magda has been deep in the world of creating influencer marketing partnerships that drive sales since 2015 – so it's really awesome to have someone with her depth of experience here. We're discussing why you should be doing Influencer Marketing in 2022, how to get started, AND the top strategies that are driving results right now. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Missions to Movements
How GoNanas Cultivated 2,000+ Brand Ambassadors with Co-Founder Morgan Lerner

Missions to Movements

Play Episode Listen Later Jul 27, 2022 36:28


When a 2 year old business launches during the pandemic, sells millions of dollars in product, and attracts more than 2,000 ambassadors reaching a collective 20 million people every single month, you know they're onto something.Morgan Lerner, CEO and Co-Founder of GoNanas (the #1 banana bread mix in the world), does it all - from strategy, to sales, to product development. I am SO impressed with how Morgan runs her company while making time to cultivate genuine appreciation for their thousands of ambassadors.If you've ever wondered whether an ambassador program makes sense for your organization, this is the episode for you!Episode Partner: This episode is presented by LoudCrowd, the social CRM where you can organize social tags, build a curated library of content, and segment UGC growth programs. Whether focused on spreading a movement, growing customer loyalty or growing your fan base, there is a UGC strategy for any organization! Learn more and sign up for a 10-day free trial here. Resources & LinksShop GoNanas delicious banana bread mixes on their website and follow them on Instagram at @go_nanas. You can connect with Morgan at morgan@eatgonanas.com or on Instagram at @morgan.lerner.Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you'll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Check out some of Morgan's favorite people to follow: fitness influencer @aubrewinters, @healthygirlkitchen for amazing recipes, and @oat.haus, a female-founded company that makes delicious granola butter.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

The Maverick Show with Matt Bowles
195: Influencer Marketing, the Feral Cats of Istanbul, and the Importance of Financial Freedom for Women with Sally Yeo

The Maverick Show with Matt Bowles

Play Episode Listen Later Jul 26, 2022 55:01


Sally Yeo takes us on her journey growing up in Singapore, starting off on a traditional path and then deviating to become a travel influencer, location-independent business owner, and digital nomad.  She explains how she built her personal brand to over 400K followers on social media and shares some hacks from when she was first starting out with no money.  Sally also gives tips for people who want to become travel influencers today in terms of what is working on social media now.  She then talks about how she founded her PR Agency, Saltine Communications.  Sally explains who the company serves, how she runs it remotely while traveling the world, and then gives some tips on how brands can effectively use influencer marketing.  Next, she shares her most memorable travel stories about getting married in Dubai, planting Coral Reefs in the Maldives, and celebrating National Day in Norway.  Sally also describes her profound love for the thousands of feral cats in Istanbul, Turkey.  Matt and Sally then discuss Chinese food around the world and what they love most about Italy.  Sally also shares some tips for women on developing multiple streams of income and the importance of financial freedom.  Finally, she reflects on the impact her travels to 50 countries have had on her and what travel means to her today.  FULL SHOW NOTES AT: www.TheMaverickShow.com

Digitalism
Ep. 51 - Running an Influencer Marketing Campaign at Scale

Digitalism

Play Episode Listen Later Jul 26, 2022 37:07


Highlights from the conversation:Where it's at on TikTok (7:30)Jess' background and career journey (9:58)Influencer marketing (18:32)Judging the effectiveness of a campaign (23:40)Programmatic performance marketing (26:37)Getting started with influencer marketing (31:24)Keep up with Jess:Ubiquitous: https://www.ubiquitousinfluence.com/YouTube: https://www.youtube.com/channel/UCmeQp02WM6HKt5cK-8QoCIALinkedIn: https://www.linkedin.com/company/ubiquitous-influencer-marketing* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

The Kula Ring
Influencer Marketing and a Cross-Platform Approach to Organic Engagement

The Kula Ring

Play Episode Listen Later Jul 26, 2022 39:46


Thinking outside the box and getting weird is what today's guest is all about. Eddie Saunders, Marketing Manager for FlexArm, a division of Flex Machine Tools, discusses his cutting-edge marketing strategies to get Flex Machine Tools noticed by the right people. He explains his cross-platform approach and discusses his use of video-based social media platforms including YouTube and TikTok. He dives deep into building relationships with influencers to add value to his products online presence.

Indie Game Movement - The podcast about the business and marketing of indie games.
Ep 278 - Using Data to Create Impactful Influencer Campaigns with Xavier Constantin

Indie Game Movement - The podcast about the business and marketing of indie games.

Play Episode Listen Later Jul 26, 2022 62:19


We all know the importance influencers play in creating awareness for games, but despite this many people don't always know exactly what information can be helpful to better tailor their campaigns or even help with other marketing efforts.  That's why we're talking with Xavier Constantin of Streamforge to discuss the importance data play in influencer campaigns and how that information can be applied to have a greater impact on your results. 

Sustainable Winegrowing with Vineyard Team
142: Partner with an Influencer | Marketing Tip Monday

Sustainable Winegrowing with Vineyard Team

Play Episode Listen Later Jul 25, 2022 5:01


Have you worked with a social media influencer? While the concept of working with influencers may sound intimidating to some, we can assure you that with clear goals and succinct calls to action, the process is super rewarding and for direct to consumer sales can be very lucrative. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Today we are taking about social media influencers. As we've discussed in previous Marketing Tips, partnering with social media influencers is a great way to reach groups of people who may be unaware of your brand, and specifically, partnering with a "wine influencer" will ensure that your brand is being shared with consumers who are passionate about wine and wine culture. In an effort to broaden brand awareness for SIP Certified, we engaged social media influencers in Q1 and Q2 of 2022. These campaigns were an incredible way to educate consumers about the benefits of purchasing SIP Certified wines and helped distill the messaging of sustainability down to digestible language via influencers. Creating a budget, establishing goals, brand parameters, and tracking engagement are the key elements in an influencer campaign. Any reputable influencer will have a rate sheet complete with their prices for different types of posts as well as their average engagement rates and demographic reach. This is important for your brand as the reach should be successful and align with your existing or aspirational customer. Setting brand parameters is important so the influencer's messaging is in line with your existing brand guidelines and feel. Now, to really see how these partnerships have played out, I invite you to check out our show notes and use the link to our latest article called, Connecting with a Broader Audience. Here you can see the recipes created by the equally talented and funny Jerry James Stone. This year, Jerry is pairing SIP Certified brands with fresh and simple eats that you are going to want to try for yourself. Check out Seared Polenta with Slow Roasted Tomatoes and Pesto & Ron Rubin's 2019 Russian River Valley Pinot Noir and Blackberry Balsamic & Basil Grilled Cheese & Rava's 2018 Grenache Rosé. This year we just had to work with Isis Daniel, aka the Millennial Somm again. A certified Level 3 with Merit Wine and Spirit Education Trust wine consultant and wine content creator, she produces educational and entertaining wine content across her social media channels. In her fun and casual #TastingThursday Instagram live show, she sits and sips with wine-growers and -makers through a friendly interview, giving her audience insight into the personalities and passions of the people behind the wines. Grab a glass of McIntyre's 2018 Pinot Noir and sit back and enjoy our #TastingThursday with Kristen McIntyre of McIntyre Wines! A lifelong love for travel, a degree in Visual Arts and Art History, and a whimsical purchase of a bottle of Bordeaux were the perfect ingredients to inspire Christy to begin her exploration of California's diverse wine-growing regions. Thus, Christy on the Vine was born. Her wine blog is dedicated to documenting her experiences with the wines and wineries she encounters on her journeys. Join Christy on the Vine as she enjoys SIP Certified Sustainable Wines from the Santa Lucia Highlands in the sand in Monterey Bay. Featured on this blog and Instagram post are the 2019 SLH Chardonnay from McIntyre Family Wines and the 2019 Lucia Pinot Noir from Pisoni Family Vineyards. Dedicated to making wine, food, and travel more fun, Mike Cano leverages his multilingual, communications, and digital marketing skills to invite consumers of all demographics to explore various wines and wine regions. Through his wine blog, LatinxWine, he shares informative brand backstory and wine tasting notes of the wines he enjoys. His sunny, poolside Instagram post documents his experience of two SIP Certified wines: Center of Effort's 2017 Edna Valley Chardonnay, and Cambria Estate Winery's 2020 Julia's Vineyard Pinot Noir. Tag us, and use the SIP Certified GIPHYs! If you are SIP Certified, we love seeing and sharing your content! Tag us @SIPCertified in your upcoming Instagram and Facebook posts. And make sure you use our GIPHYs on your next Instagram story or Snapchat content. Just search for "SIP Certified" in the stickers, or check out the link to this article to save the files so you can use them in your emails or on your website. Check out the show notes for links to this article, more posts filled with the latest social media tips to grow your following, and to sign up for our biweekly Marketing Tips newsletter. Until next time, this is Sustainable Winegrowing with the Vineyard Team. References: Connecting with a Broader Audience Does social media impact wine sales? Marketing Tips eNewsletter SIP Certified Social Media Tips

Die Männeresser
FOLGE 18: Influencer Marketing

Die Männeresser

Play Episode Listen Later Jul 23, 2022 32:21


Influencer Marketing. Es gibt viele Schattenseiten in diesem Business. Heute beleuchten wir das ganze mal und sprechen auch ueber aktuelle YouTube Videos zu dem Thema und ob wir selbst auch schonmal Werbung gemacht haben, die wir im nachhinein bereuen. Hanna Secret: https://www.instagram.com/hannasecret/?hl=de Gymbunny: https://www.instagram.com/gymbunny_offi/?hl=de

2X eCommerce Podcast
S07 EP18: How to Roll Out a Sustained Micro-Influencer Strategy w/ Cody Wittick

2X eCommerce Podcast

Play Episode Listen Later Jul 22, 2022 44:47


On today's episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship, a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world. At the tail end of 2020, Taylor Lagace, Cody's partner and a Co-Founder of Kynship, brought us into the world of Influencer Marketing and how it was a complex ecosystem with wanna-be influencers and unengaged or fake followers. Alongside those negative intricacies, many brands have cracked the code of influencer marketing and skyrocketed their growth. In 2021, he again sat with Kunle to discuss the changes in the influencer market, and that it is no longer the elephant in the room as it used to be. It's 2022 and it's Cody Wittick's turn to sit down with Kunle and share Kynship's philosophies on seeding and the intricacies of influencer marketing post-pandemic. The Creator Economy is reaching new heights with social media as a platform for growth. Kynship is using the growing platform and matching brands with influencers and content creators that align with their products.  Before you jump into the pool of influencers, listen to what Cody has to say about the different tiers of influencers in order for your brand to understand what fits your needs and ad spend. He also emphasizes how influencer marketing is just like any other marketing tool while adding human-to-human interactions in a digital age.  Cody discloses Kynship's philosophies on seeding and mass seeding especially when it comes to high-ticket items as well as how they work with the principle of giving and not asking. He also dives into the principle of repurposing content across platforms and how the unboxing experience can be a way to convey a brand's story without a creative brief. This episode is truly something to be excited about especially when a brand is looking at the possibility of using influencer marketing to grow their brand. -----------  SPONSORS:This episode is brought to you by:Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

Fohrcast
TikTok's Role in the Future of Influencer Marketing, feat. Sophie Wood - Ep. 24

Fohrcast

Play Episode Listen Later Jul 21, 2022 22:12


Today's episode is a light-hearted debate featuring two different generations clashing, James as the TikTok prosecution and Sophie as the defense. In all seriousness, the two discuss the potential future of influencer marketing with TikTok at the helm, and what this looks like for creators long-term.

The Blogger Genius Podcast with Jillian Leslie
#235: How a Paid Workshop Helps You Grow Your True Fans

The Blogger Genius Podcast with Jillian Leslie

Play Episode Listen Later Jul 20, 2022 52:35


Want to know how a paid workshop helps you grow your true fans? Today, I've got Carrie Forrest from the blog, Clean Eating Kitchen, on the show to share her story. Carrie has grown a very successful food blog, but over the last few years, she felt like something was missing in her business, interacting directly with her audience. By creating paid workshops, she's been able to show up live with her community, and build real relationships. The reason why you want to grow your true fans is because these are the people in your community who will buy all your offers, give you guidance, and help you plot the direction of your business. As someone in the wellness space, Carrie also found this connection incredibly satisfying. She's been able to be of service to her community and better understand what her audience wants from her, as she moves her business forward. The relationships she's been able to cultivate by hosting paid workshops, has made her fall in love of her blog even more! I think you'll be inspired by her story. Show Notes: Paid Workshop Live Training—July 21st 1:00pm CT MiloTreeCart Clean Eating Kitchen MiloTree Pop-Up App Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes MiloTree on TikTok Clean Eating Diet Recipes + Tips FB Group Sugar Free Challenge with Carrie Forrest FB Group Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Join the Paid Workshop Live Training on July 21st at 1:00pm CT I'm incredibly excited to announce that on July 21st, which could be tomorrow, depending on when you're listening to this, because this is going to drop on the 20th. On the 21st at 12:00pm Central Time, I am hosting a live training, where I will be showing you how you can launch a paid workshop in under 15 minutes. I'm going to go through how to set up a free sales page on MiloTreeCart, and also give you a 14 day launch calendar with everything you need to launch your own workshop. Sign up at Launchplan.milotreecart.com.

Missions to Movements
How To Pitch Influencers and SEO Tips with What The Fab's Elise Armitage

Missions to Movements

Play Episode Listen Later Jul 20, 2022 43:25


Lifestyle blogger, podcaster, and SEO expert Elise Armitage of What The Fab took a big risk when she quit her corporate job at Google to launch her own business.I now live vicariously through Elise's Instagram account @wtfab, where she's amassed over 142,000 followers, skyrocketed her website traffic to 160,000 page views a month, and gets approached left and right for influencer opportunities. This episode is chock full of so many tips and tools to help you increase your brand awareness and build meaningful influencer relationships. Plus, we'll dive into SEO, UTM links, and how to actually rank on search engines.Episode Partner: This episode is presented by LoudCrowd, the social CRM where you can organize social tags, build a curated library of content, and segment UGC growth programs. Whether focused on spreading a movement, growing customer loyalty or growing your fan base, there is a UGC strategy for any organization! Learn more and sign up for a 10-day free trial here. Resources & LinksConnect with Elise on her website What The Fab, follow her on Instagram at @wtfab, tune in to her podcast, and check out her free webinar which will teach you how to create passive revenue from your blog. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you'll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Check out Elise's favorite tools: Google Analytics' URL Campaign Builder, Google Search Console, Google Analytics, and Keysearch for conducting keyword research.Elise also shared some of her favorite podcasts, including theSkimm, The Skinny Confidential Him & Her, Cubicle to CEO, and The Influencer Podcast. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.