Podcasts about Influencer marketing

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  • 1,868PODCASTS
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  • Jan 19, 2022LATEST

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Best podcasts about Influencer marketing

Show all podcasts related to influencer marketing

Latest podcast episodes about Influencer marketing

Shane Barker's Marketing Madness Podcast
Discussing Data-Driven Influencer Marketing with Vivien Garnes

Shane Barker's Marketing Madness Podcast

Play Episode Listen Later Jan 19, 2022 28:38


On this episode, Vivien Garnes, Co-founder and Co-CEO of Upfluence talks about data-driven marketing and how brands can leverage it. Some of the key themes he talks about include: Which metrics should brands consider while doing an influencer marketing campaign? What are the pillars for creating a successful influencer marketing campaign? What will influencer marketing and social commerce look like in 2022? Tune in to the episode for some interesting insights. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Become a Media Maven
How To Write And Publish Your First Book with Amanda Tice

Become a Media Maven

Play Episode Listen Later Jan 18, 2022 46:14


If you've ever had a book idea but didn't know what to do next, then this podcast episode is for you. Amanda Tice is a successful curve model who has worked the past twelve years for and with well-known retail clients such as Nordstrom, Target, Saks, and Hanes. She is a University of Chicago grad, a body-positivity advocate, a former TV journalist, and a very proud mom to her son, George. She is also a brand new author of The New Mom Code: Shatter Expectations and Crush It at Motherhood.In this episode, Amanda walks us through how she got the idea from her book, turned it into a manuscript, edited it, and found a publisher. Some resources we mention in this episode include:Azul's podcast episode: https://podcasts.apple.com/us/podcast/steps-to-writing-a-book-in-30-days-with-azul-terronez-26/Amanda's book, The New Mom Code: https://amzn.to/3ouUgkeConnect with Amanda:Instagram: instagram.com/amandaticeFacebook: facebook.com/groups/thenewmomcodeWebsite: amandatice.comPlease subscribe to this podcast and leave an honest review.Your ratings and reviews really help and I read each one.

Shane Barker's Marketing Madness Podcast
Influencer Marketing for Ecommerce Growth: A Talk with Vivien Garnes

Shane Barker's Marketing Madness Podcast

Play Episode Listen Later Jan 17, 2022 18:42


On this episode, Vivien Garnes, Co-founder and Co-CEO of Upfluence discusses the future of Upfluence and the latest trends in the influencer marketing industry. Some of the key topics he covers include: How is Upfluence different from other influencer marketing platforms? Where does Upfluence get their funding from? What does the future of Upfluence look like? How can influencer marketing be a part of an ecommerce growth strategy? What is social commerce? Tune in to the episode for some interesting insights. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Der Social Marketing Podcast - So klappt E-Commerce heute - mit Nico Frank
Der Mythos Influencer Marketing für D2C Online Shops

Der Social Marketing Podcast - So klappt E-Commerce heute - mit Nico Frank

Play Episode Listen Later Jan 16, 2022 23:11


Influencer Marketing ist eine der bekanntesten Strategien für D2C Online Shops. Gerade zu Beginn oft die erste Wahl, wenn man mit dem eigenen Online Shop beginnt Marketing zu machen. Leider scheitern extrem viele Unternehmen daran, die Strategie messbar und profitabel zu skalieren. Warum das so ist, wann Influencer Marketing für euch relevant ist und wie ihr möglichst systematisch vorgehen könnt besprechen wir heute im Social Marketing Podcast! Viel Spaß!

Secrets To Scaling Online
Ep 286: The Winners, Losers And Lessons Learnt From 2021 With Tyler Sickmeyer, Fidelitas

Secrets To Scaling Online

Play Episode Listen Later Jan 14, 2022 27:32


Win or lose, there are lessons to learn. We don't have all the time in the world to make mistakes so it's better to learn from others' experiences.In this episode, Fidelitas Development CEO and Lion's Share Marketing Podcast Host Tyler Sickmeyer talks about who's winning and who's losing in 2021 and the big difference between them. He also shares specific ad platforms that you may not have thought of in your e-commerce journey.Listen up, there's a ton to get out of this one.KEY TAKEAWAYS FROM THIS EPISODEWhat's working in this post iOS 14.5 world: Investing in campaign channels such as SMS and Email.There's so much to be gained by building the right email list.There's a lot of ways to get data analytics, you just have to find a model that actually works for your business, is consistent, and is trustworthy.What's losing in 2021: Sticking to the shotgun approach. No personalization.Who's gonna do well in 2022: Anyone who's savvy in the influencer marketing space. They have a massive leg up on the competition.There are opportunities in using Tik Tok and Youtube ads.If you are going to invest serious money in putting your message out there, make sure you have a great message to sell.You have to divert a part of your budget to testing new channels and platforms.Recommended Tool: Upfluencehttps://www.upfluence.comRecommended Podcast: The Lion's Share Marketing Podcasthttps://lionssharepodcast.comRecommended Book:The Five Dysfunctions of a Team, The Ideal Team Player, and other books written by Patrick LencioniToday's Guest:Tyler Sickmeyer is the CEO of Fidelitas Development. He is also the host of the Lion's Share Marketing Podcast.Fidelitas Development offers a full range of services, including Branding, Graphic Design, Social Media Development, Website Development, SEO, PPC Campaigns, Text Message Marketing, Creative, Grassroots Marketing, Public Relations, Media Buys, Media Planning, and Content Creation and Distribution.The Lion's Share Marketing Podcast is a marketing-oriented podcast for Marketing Leaders, by Marketing Leaders. The Lion's Share Marketing Podcast covers a wide range of topics from Influencer Marketing and eCommerce best practices to marketing for start-ups and retail marketing trends. Connect and learn more about Tyler and Fidelitas Development here:Website: https://www.fidelitasdevelopment.comLinkedin: https://www.linkedin.com/in/tylersickmeyerTwitter: https://www.twitter.com/tsickmeyerWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Planet Upload
80 Orgs think YouTube is spreading lies, Instagram's going MySpace, and we interview Jessy Grossman from Women in Influencer Marketing

Planet Upload

Play Episode Listen Later Jan 14, 2022 39:23


Jessy Grossman from Women in Influencer Marketing joins the podcast, Instagram is going to allow grid customization, Youtube is being called out as a spreader of misinformation what are they doing about it? Josh talks world of women and FB dating is done!

Digital Rapport®
38 - What is Influencer Marketing and How You Can Use It To Grow Your Business - Gordon Glenister

Digital Rapport®

Play Episode Listen Later Jan 14, 2022 55:27


In this episode, I talk to Influencer marketing strategist Gordon Glenister, author of influencer marketing strategy and host of Influence the global podcast, shining a spotlight on the influencer marketing industry. Gordon Glenister is the global head of influencer marketing at the Branded Content Marketing Association as well as being behind Pitch Influence, a global competition for the influencer industry. He also runs a Facebook group called Influencer marketing secrets, and a weekly roundtable where he shares tips and tricks on Influencer marketing. Gordon also runs his own influencer marketing programme to help thought leaders become more influential. Topics covered What is influencer marketing Who can be an influencer? Why is it important? Inspiring, entertaining, educational content The power of your story Brand story Digital / AI-Generated Influencers Brand Influence Content creators / Direct attribution Influencers are the new retailers Social commerce - selling products in a new way Audience connection to influencer Influencer - authentic - reliability - like attract like Finding new markets with influencers Influencer communities Use Influencer marketing as another channel to market Steps - on how to grow your using Influencers Jab jab punch approche Influencer Marketing can 11x ROI only when done well Brand safety / due diligence / Online trolling The Dark Side of Influencer Marketing Failures = Biggest wins Emotion and story Authentic message - real stories What is rapport How rapport fits into influencer marketing Guest: Gordon Glenister https://gordonglenister.com Host: Jatinder Palaha https://www.jatinderpalaha.com

GRIN Gets Real
Episode 6: Diversity in Influencer Marketing

GRIN Gets Real

Play Episode Listen Later Jan 13, 2022 42:39


Featuring Johanna Voss, who is trusted by social media influencers who want clarity on how to build their brands, grow their businesses, earn their worth and plan strategically for the future. On behalf of her clients, she's closed over three million dollars of brand deals, partnerships and speaking engagements. Her clients have partnered with brands such as Kroger, Walmart, AARP, Little Northern Bakehouse, H&R Block and ALDI. Negotiation is something she thoroughly enjoys be it for her clients, friends or with strangers. Entering her 12th year of working for herself, she understands all about the necessary pivots entrepreneurs take along their journey.Prior to her work in the talent management space, Johanna worked on the Presidential campaigns of Hillary Clinton and John Kerry for more than 7 years. Johanna is a world traveler, lived in Spain three times, can often be found cycling Colorado's mountain ranges, or asking the question "What if you...?" Follow her on Instagram @johannavoss.

eCommerce Evolution
Episode #188 - The Simple, Effective Influencer Marketing Approach with Cody Wittick

eCommerce Evolution

Play Episode Listen Later Jan 12, 2022 39:09


Cody is a former college hoop star turned influencer marketing pro. His resume of influencers he's partnered with is pretty impressive.  He's worked with the likes of Lebron James, Mike Trout, Dale Earnhardt Jr. and more. His passion is helping great eCommerce brands scale with simple, effective influencer marketing. And he believes that most brands approach influencer marketing all wrong.  Here's a look at what we cover in this episode.  What's changed in the last year in influencer marketing? What mistakes are ecomm brands still making? How do you work with people like Lebron and Mike Trout? What's the solution to tracking in a post iOS 14.5 world.  Tips for getting started and executing an effective influencer marketing program. Plus more!

Project Mindset
53. Du musst authentisch sein! Lara Busch über Social Media, Influencer und Personal Branding!

Project Mindset

Play Episode Listen Later Jan 12, 2022 37:46


Wir alle nutzen Social Media und haben täglich - direkt oder indirekt - mit den Begriffen “Influencer” oder “Personal Branding” zu tun. Aber wenn ich ehrlich bin, konnte ich bis vor kurzem eigentlich nicht genau definieren, wofür diese Begriffe stehen. Ab wann ist man Influencer? Ab wann habe ich eine Personal Brand? Wie misst man eigentlich die Performance von Influencern/Personal Brands auf Social Media?

Revenue Collective Podcast
Ep 184: Influencer Marketing SaaS w/ Phoebe Maclachlan

Revenue Collective Podcast

Play Episode Listen Later Jan 11, 2022 19:29


Ep 184: Influencer Marketing SaaS w/ Phoebe Maclachlan Part of the "Is This A Good Time?" series hosted by Brandon Barton.

Well, Now What?!
89. Bailey Stanworth - Fashion & Mental Health Content Creator & Founder of Influencer Marketing Agency

Well, Now What?!

Play Episode Listen Later Jan 11, 2022 30:17


This episode was actually recorded a while back when I first started the podcast, but I'm finally releasing it! Honestly, Bailey is one of my favorite people to follow on Instagram. Her content is extremely inspiring from a creator/marketer perspective, but also I love how honest and real she is on social. She's not afraid to talk about her insecurities, whether that has to do about relationships, loneliness, or body confidence. Bailey is Vancouver-born and raised. She describes herself as a huge animal lover, and while she hates labels, she's 99% vegan. Her job title ranges from entrepreneur to influencer to podcaster. Her day-to-day consists of snuggling her blind-in-one-eye Boston Terrier, Banks, working with brands of all sizes via her creative media agency PLAY Digital (they help brands with social media management, content creation, influencer marketing, graphic design, gif design, etc.), to recording podcasts for What Day Is It? (they've had guests like Jillian Harris, Kaitlyn Bristowe, The Birds Papaya, Lauryn Bosstick, etc.). She is also the founder of Shop State of Grace and co-founded PIPERWEST Watches. On top of this, two of the companies she founded she did by the age of 25! In this interview, we talk about authenticity, friendship, starting three companies, and business advice. Follow @baileyjst Follow @wellnowwhatpodcast

Marketing Mysteries
#77 Johannes Kliesch - über Snocks, LinkedIn, Black Friday und Influencer Marketing

Marketing Mysteries

Play Episode Listen Later Jan 10, 2022 56:04


 In Folge 77 von "Marketing Mysteries" spricht Philipp Kaul von vimabu mit Johannes Kliesch über sein Unternehmen "Snocks", LinkedIn, Black Friday und Influencer Marketing.02:31 - Anlass zum Umzug 04:45 - Was macht Snocks? 06:11 - Was vertreibt ihr noch? 07:12 - Was bedeutet Black Friday für Dich? 08:59 - Vorbereitungen für Black Friday 09:57 - Längere Lieferzeiträume 10:53 - Je größer die Company, desto mehr Probleme? 12:26 - Probleme auf Morgen verschieben 13:50 - Spiel: "Schnell gedacht"27:25 - Ideen und Shitstorm im Marketing 28:50 - labū 32:24 - Wie ist die Story hinter Snocks Kaffee? 37:55 - Garantie bei Snocks38:58 - Bsp. Garantie 40:18 - Vorteile von eigenen Plattformen 45:00 - Bist du eher kreativ oder analytisch? 45:55 - Wie entstehen eure Kooperationen? 47:32 - Marketing Mystery50:06 - Marketing Fail51:26 - Personal brand 53:56 - Teaser 54:40 - Meinung zu Amazon FBAHier geht es zu SnocksHier geht es zum LinkedIn Account von Johannes KlieschHier kommt ihr zu unserer WebsiteHier kommt ihr zu unserem YouTube Kanalvimabu auf Instagramvimabu auf Facebook

Zwischen Generation Y und Z
Stammgast Benjamin Diedering: Unsere Vorhersagen für 2022 & wie er die 1,5 Mio. Umsatz in 2021 geknackt hat

Zwischen Generation Y und Z

Play Episode Listen Later Jan 10, 2022 59:35


Benjamin Diedering oder auch „Benni“ ist einer der drei Stammgäste meines Podcasts - und berichtet alle drei Monate, was alles spannendes bei ihm ansteht oder gibt uns aktuelle Einblicke in seine Firma BDX Media. In dieser Folge (nachgeholt für Dezember 2021) sprechen wir darüber, wie Benni mit seiner Produktionsfirma BDX Media noch knapp am 23. Dezember sein Umsatzziel für 2021 von über 1,5 Mio. erreicht hat, wie unsere gemeinsame erste "The Mastermind Experience" in Portugal letzten November lief, was unsere Vorhersagen für die Marketing & Social Media Welt für 2022 sind, und wo die nächste Mastermind im März 2022 hingeht. Kleiner Teaser: wir fliegen nach Ibiza! Jetzt bis Ende Januar bewerben: www.bdxmedia.de/mastermindAls Videograf ist Benni visuell nicht nur sehr geschickt, sondern hat auch immer die spannendsten Deutschen und internationalen Marken, Influencer und Promis vor der Linse - deswegen lohnt sich ein Blick auf seinen Instagram Account, aber auch auf LinkedIn teilt er Insights.Werbung - Wenn ihr das wichtigste Tool in meiner täglichen Arbeit - InfluData - einen Monat lang (anstatt 1 Woche) kostenlos testen möchtet, einfach hier registrieren & angeben, dass ihr über Sarah Emmerich kommt. Danke, dass Du "Zwischen Generation Y und Z" hörst! In Zwischen Generation Y und Z beschäftige ich - Sarah Emmerich - mich als Social Media Native im Dialog mit inspirierenden Menschen aus meinem Umfeld oder dem öffentlichen Leben mit gesellschaftsrelevanten Themen, die vor allem die Generation Y und Z prägen, definieren und herausfordern. Ich selbst finde mich als 1998er Jahrgang mit 23 Jahren oft zwischen beiden Generationen wieder. Mich faszinieren die Unterschiede und Gemeinsamkeiten dieser beiden Generationen - sodass ich eine Plattform schaffen möchte, die Menschen aus allen Generationen zum nachdenken, umdenken oder handeln anregen kann - egal ob bei alltäglichen oder komplexen Herausforderungen. Da ich selbst ungewöhnlicherweise seit 5 Jahren - seit meinem Abitur - im Social Media & Influencer Marketing selbstständig bin und nicht studiert habe, beschäftigt sich der Podcast besonders mit Digitalisierung, Online Marketing, Mindset, den Veränderungen in einer globalisierten Arbeitswelt oder persönlichen Gedanken und Einblicken in den Alltag der Generation zwischen Y und Z. See acast.com/privacy for privacy and opt-out information.

Zwischen Generation Y und Z
Marcus Diekmanns letzter Termin des Jahres 2021 & ein Ausblick auf 2022

Zwischen Generation Y und Z

Play Episode Listen Later Jan 10, 2022 70:51


In dieser Folge treffe ich mich mit Marcus Diekmann zu seinem letzten Termin des Jahres in 2021. Er ist Gesellschafter & Geschäftsführer von Rose Bikes und seit kurzem auch der P&C Gruppe (International Brands / IBC). Kennengelernt haben wir uns durch LinkedIn und Marcus war als Special Guest dank seiner jahrzehntelangen Unternehmer- und Agenturerfahrung ein Mentor bei unserer letzten Mastermind Experience in Portugal. Der Unternehmer zählt zu den bekanntesten Digitalexperten Deutschlands, ist Buchautor ("Ecommerce lohnt sich nicht") und in der Wirtschaftspresse gefragter Sprecher zu Themen rund um disruptive Geschäftsmodelle und digitale Transformation. Der 42-Jährige berät bis heute Unternehmen in Transformationsfragen, u.a. das Familienunternehmen BabyOne und den Fußballbundesligisten Borussia Dortmund. Er ist Mitgründer der Digital-Agentur Shopmacher und des Frontend-UX-Beratungsunternehmens KOMMERZ (heute Rose Digital). Darüber hinaus ist er selbst als Investor bei einigen Start-Ups beteiligt.In der Corona-Krise gründete Diekmann gemeinsam mit führenden mittelständischen Handelsunternehmen die Pro-Bono-Initiative „Händler helfen Händlern“, die für vorbildliche Kooperationen rund um die Ausrichtung der Versorgungskette an Verbraucherbedürfnisse mit dem ECR Award 2020 ausgezeichnet wurde.Werbung - Wenn ihr das wichtigste Tool in meiner täglichen Arbeit - InfluData - einen Monat lang (anstatt 1 Woche) kostenlos testen möchtet, einfach hier registrieren & angeben, dass ihr über Sarah Emmerich kommt. Danke, dass Du "Zwischen Generation Y und Z" hörst! In Zwischen Generation Y und Z beschäftige ich - Sarah Emmerich - mich als Social Media Native im Dialog mit inspirierenden Menschen aus meinem Umfeld oder dem öffentlichen Leben mit gesellschaftsrelevanten Themen, die vor allem die Generation Y und Z prägen, definieren und herausfordern. Ich selbst finde mich als 1998er Jahrgang mit 23 Jahren oft zwischen beiden Generationen wieder. Mich faszinieren die Unterschiede und Gemeinsamkeiten dieser beiden Generationen - sodass ich eine Plattform schaffen möchte, die Menschen aus allen Generationen zum nachdenken, umdenken oder handeln anregen kann - egal ob bei alltäglichen oder komplexen Herausforderungen. Da ich selbst seit 5 Jahren - seit meinem Abitur - im Social Media & Influencer Marketing selbstständig bin, beschäftigt sich der Podcast besonders mit Digitalisierung, Online Marketing, Mindset, den Veränderungen in einer globalisierten Arbeitswelt oder persönlichen Gedanken und Einblicken in den Alltag der Generation zwischen Y und Z. See acast.com/privacy for privacy and opt-out information.

Winfluence - The Influence Marketing Podcast
Why Measuring Influencer Marketing Shouldn't Be Hard

Winfluence - The Influence Marketing Podcast

Play Episode Listen Later Jan 10, 2022 14:58


It doesn't seem to matter where, how or how often I talk to people about influence marketing, I inevitably get questions and seemingly confused looks and frustration from people about measuring what we do. Hey, I get it. Measurement can be confusing. It's often an afterthought. But it shouldn't be and it shouldn't be hard or intimidating. Back in September, my friends at Tagger asked me to contribute an article to the company's blog that included my thoughts and helpful tips on measuring influencer marketing. The piece was well received and I was particularly proud of the thoughts I pulled together there. Today, I'm going to share that article with you in narrative form so that you, too, can hear my thoughts on why measuring influencer marketing shouldn't be hard. Thanks to my friends at Tagger for inspiring the article and allowing me to share it here with you as well. You can find the original article on Tagger's website. If you click through you can also find your way to knowing how awesome a platform Tagger is for influencer marketing. They are the sponsor of this episode. It is a complete influencer marketing solution. You can find out more for yourself at jason.online/tagger.  In this episode, we visit with Alexandra Walsh from 3 Day Blinds, a premium window treatment brand, about how she uses Tagger.  To start building your own experiences with my influencer marketing software of choice, go to jason.online/tagger today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Selling on Amazon with Andy Isom
#110 - How to Utilize Influencer Marketing to Grow Your Brand

Selling on Amazon with Andy Isom

Play Episode Listen Later Jan 6, 2022 35:30


Marketing can be a huge mountain to climb when starting a new business, in this episode I explain how you can best utilize micro-influencers to help you build your brand in the online space!    ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack  

Become a Media Maven
5 Ways to Double Your Revenue With an Effective Sales Process in 2022 with Donald Kelly

Become a Media Maven

Play Episode Listen Later Jan 4, 2022 32:15


Donald Kelly has a belief that “anyone” can sell if they have the desire. Early on in his sales career, Donald struggled with sales, but through the proper training and coaching, he became a top-performing seller. Donald hosts a popular sales podcast called “The Sales Evangelist," which has been mentioned in Entrepreneur Magazine, Forbes, Inc, HubSpot, and Success as a top B2B sales podcast.In this episode, he talks about how small business owners can double their revenue with an effective sales process. He also touches on how to train your salespeople to sell as well as you do. Donald answers these questions and more: Why do so many businesses have a hard time creating a repeatable sales process? How can a business owner get the right people to help them to develop an effective sales process? How do you go about training your people so they can sell as effectively as you do?How do you hire the right salespeople to sell for your organization? What tools can one utilize to help their salespeople, whether new or experienced, to sell effectively? What are the biggest mistakes business owners make when growing their sales team?Some resources mentioned in this episode:Find Donald on social media at @DonaldCKellyTheSalesEvangelist.com/MangoPlease subscribe to this podcast and leave an honest review.Your ratings and reviews really help and I read each one.You can also watch it here.Apple Podcasts SpotifyStitcher Google PodcastsI Heart Radio

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
Das waren die 5 Erfolgsschlüssel in 2021

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Play Episode Listen Later Dec 30, 2021 14:29


Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomsecrets.de

GRIN Gets Real
Episode 5: PR isn't dead, it's been redefined for digital

GRIN Gets Real

Play Episode Listen Later Dec 29, 2021 38:53


Featuring Katie Stoller, Head of Influencer Marketing at Fiat GrowthShe is a strategic marketing shop focused on data backed decision making, innovation, iteration and execution.With over a decade of experience at global PR agencies, Katie counsels clients on how to effectively reach goals by working with brand-right influencers to tell compelling and engaging stories. Episode quote:“I think PR is interesting. PR is kind of the umbrella that social media sits under I mean, that's how I've traditionally thought of it. I think now that social media is just so pervasive in the world. It's kind of weird to think of it as like a little, you know, raindrop underneath another umbrella. But really like PR encompasses anything that's storytelling about your brand. It's your website, it's your branding, it's your thought leadership.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

The Doctor of Digital™ GMick Smith, PhD
What Are Influencer Marketing Trends? Episode #CXXIX - The Doctor of Digital™ GMick Smith, PhD

The Doctor of Digital™ GMick Smith, PhD

Play Episode Listen Later Dec 28, 2021 8:26


Are you looking for a better way to promote your products? According to research, 65% of marketers want to leverage influencers.In this episod, you'll discover the latest trends focused on influencers.According to eMarketer, 2021 kicked off a major growth year for businesses investing in influencers. By 2023, it will be a $4.62 billion industry in the United States alone.According to an Inmar Intelligence study, marketers prefer to use these platforms for influencers, in order of preference: Instagram (74%)Facebook (73%)YouTube (68%)Twitter (49%)TikTok (42%)Snapchat (36%)Pinterest (28%)

The Offbeat Life - become location independent
Extended: How to get started with influencer marketing.

The Offbeat Life - become location independent

Play Episode Listen Later Dec 27, 2021 13:53


In this episode, Dalene will teach you the truly proven methods in getting started with influencer marketing. GET THE FULL INTERVIEW WITH DALENE WHERE SHE SHARES HOW SHE TURNED TRAGEDY INTO OPPORTUNITY. --------------- Hey Offbeat Family, I really appreciate you listening to this episode. I would love to hear more from you and what you think of the podcast. Contact me: hello@theoffbeatlife.com Show credits: Audio Engineer: Ben Smith - Ben@howtocreateapodcast.com

Maximize Your Social with Neal Schaffer
What is The Creator Economy, and What Is Its Relationship to Influencer Marketing?

Maximize Your Social with Neal Schaffer

Play Episode Listen Later Dec 27, 2021 22:43


While many still cringe at the term "influencer marketing," something that has surpassed that buzzword of late is the "creator economy."So what exactly is the creator economy, its relationship to influencer marketing, and how it can be leveraged by both business and, of course, creators?Listen in to understand the historical perspective of the creator economy, and how the pendulum is swinging more in the favor of creators in this Age of Influence.Key Highlights [05:16] The Creator Economy And Its Relationship To Influencer Marketing[07:19] The Golden Era Of Influencer Marketing[10:19] How Content Creators Leverage Advertisements As Main Revenue Sources[10:34] Other Revenue Sources That Content Creators Have[11:34] Social Media Networks As Potential Revenue Source[13:55] What Does Creator Economy Mean For Influencer Marketers?[15:20] How Creator Economy Brings Transparency and Authenticity In Influencer Marketing[16:37] Start Creating Content Now![17:46] SummaryNotable QuotesYou cannot become an online influencer without publishing online content, they go hand in hand. So being a content creator has always been a necessity to yielding influence online. But not all content creators necessarily become influencers.For the first time social networks are actually paying creators to create content, knowing that it is the content and the influence is creating that content that users trust that keeps people coming back to the site.I would argue that we're seeing an even greater democratization of online influence. And simply put, there are more content creators influencing more people than ever before.For the first time social networks are actually paying creators to create content, knowing that it is the content and the influence is creating that content that users trust that keeps people coming back to the site. Content creators prove that they are the only ones who can truly set the trend for what social media users, ie all of us, end up consuming.The most successful relationships are going to be long term, collaborative, and mutual Win-Win.With the democratization of online influence and digital content creation, we can say with certainty that the Creator economy is here to stay. And as a byproduct, it actually will only strengthen the role of influencer marketing, with additional options for marketers, and access to content that continues to build trust and generate results.Learn More:Join My Digital First Mastermind: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn More about This Podcast:  https://podcast.nealschaffer.com

Beyond Influencer Marketing
How to Plan Influencer Marketing for the New Year

Beyond Influencer Marketing

Play Episode Listen Later Dec 27, 2021 6:39


As the year comes to an end, what aspects of influencer marketing should you consider in your planning process? You will learn actionable steps you can take today to make sure that influencer marketing is part of your strategy in the new year.

Marketing_021
S06/E08 mit Benjamin Heese (Feelbelt) | Startups Hardware Crowdinvesting Influencer Marketing

Marketing_021

Play Episode Listen Later Dec 23, 2021 56:25


Mit Benjamin Heese (Feelbelt) Staffel #6 Folge #8 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** www.feelbelt.de

UNOMOSS Podcast
EP 62 : Harnessing The Power Of Collaborations In 2022

UNOMOSS Podcast

Play Episode Listen Later Dec 22, 2021 28:09


Have you ever wanted to collaborate with someone on a project but didn't know how?Collaboration is the key to success in today's world. It allows you to build relationships, expand your network and create content for your brand. But it can be difficult when you don't know where to start or who to reach out to.In today's episode, I share with you how we need to embrace the motto, "Collaboration Over Competition" come 2022. Also, exactly how I have been able to grow my following by thousands, collaborate with industry leaders and celebrities, and tap into millions across the globe, expanding my brand awareness and network. How did you like today's episode?If I was a betting woman, and we're talking about business here (because that is what entrepreneurs do). Well then, I'd say the odds are pretty high for increased success tomorrow. Why not join me over at The Savvy VIP Community - A community for female entrepreneurs who are ready to create radical growth in business and unlock exclusive trainings, workshops, industry leader chats, and more. Learn more here: whitneykay.us/savvyvipWant to stay in the loop and up-to-date with all upcoming podcast episodes, tips, news, product launches, and more? Join the free community for female entrepreneurs and enjoy daily insider news, inspiration, and access to free masterclasses, and more. Join us here: http://thesavvycircle.club/Share the love and value you're gaining and screenshot while listening today. Tag me @socialsavvyinfluencer as well as, @unomosspodcast . Also, remember to hashtag #unomosspodcast, so we can share your post to our stories.

Fun on Weekdays
The Content Creator Space | Influencer Marketing Tips | Ep. 19

Fun on Weekdays

Play Episode Listen Later Dec 21, 2021 58:33


In episode 19 of the Fun on Weekdays podcast, Jenna and Hannah Haarala Jones, Chief Talent Officer and Co-Founder of J1S, a modern-day creative and talent agency, sit down to discuss the content creator space. As Jenna's management, they connect on the value of having a dedicated audience and the importance of building a community.This podcast is sponsored by Athena Club, for 20% off visit www.athenaclub.com and use the promo code: JENNAP. Join Athena Club today, subscriptions starting at $9.

Beyond Influencer Marketing
Influencer Marketing in the Face of Challenge

Beyond Influencer Marketing

Play Episode Listen Later Dec 20, 2021 6:55


What do you do when challenges pop up in your life and business? Should you still continue to do influencer marketing? In this episode, Cloris Kylie shares her own experience and what she did about it

GROW B2B FASTER
Ep 47 - Rüdiger Spohrer - How a 2.4bn € industrial automation company effectively leverages B2B influencer marketing and creates valuable content for lead generation

GROW B2B FASTER

Play Episode Listen Later Dec 19, 2021 53:15


In today's episode with Rüdiger Spohrer, Director Global Marketing & Communications at Phoenix Contact, you will learn1. How to effectively leverage influencer marketing and create valuable content for lead generation2. How Phoenix Contact successfully implements a holistic sales and marketing strategy on a global scale3. The way the pandemic, a new generation of buyers, and cookie regulations will impact future B2B marketing and salesAbout RüdigerRüdiger is a globally experienced marketing executive with a proven track record of developing marketing strategies and successfully aligning cross-departmental marketing and sales plans to drive revenue. His areas of expertise include industrial automation, consumer electronics and e-commerce. Holding a diploma in business administration, Rüdiger has held various senior marketing positions at Greygroup, Commerzbank and Wacom. In 2017, he co-founded s7-PlugIn and since 2018 he has been Global Marketing & Communications Director at Phoenix Contact. In his free time, Rüdiger enjoys running, listening to podcasts and is interested in art and culture.About Phoenix ContactPhoenix Contact is a global market leader based in Germany and stands for pioneering components, systems and solutions in the fields of electrical engineering, electronics and automation. Together with customers and partners, they design innovative solutions for, among other things, transport infrastructure, electromobility or regenerative energies and intelligent supply networks. Phoenix Contact is facing up to technological developments and the associated social change. With almost 100 years of experience in mechanical engineering and automation, Phoenix Contact and its 17600 employees across more than 100 countries are striving to shape tomorrow's intelligent production today. About the host SammySammy is Managing Partner and founder of SAWOO.  SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers. Shownotes RüdigerFind Rüdiger on LinkedIn (https://www.linkedin.com/in/ruediger-spohrer/)Rüdiger's company Phoenix Contact (https://www.phoenixcontact.com/online/portal/pc)Rüdiger's favorite business book: Who Moved My Cheese from Spencer Johnson (https://www.amazon.com/Who-Moved-My-Cheese-Amazing/dp/0399144463/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr=)Rüdiger's favorite business leader: Kağan Sümer, CEO & Founder Gorillas (https://www.linkedin.com/in/kagansumer/)

Winfluence - The Influence Marketing Podcast
Leveraging Podcasts as an Influencer Marketing Channel

Winfluence - The Influence Marketing Podcast

Play Episode Listen Later Dec 16, 2021 22:19


If you're a regular listener to Winfluence, and I know you are, you know that podcasting itself is a medium I consider a big part of our territory in the influence marketing space. While you may think of influencers as primarily social media stars with lots of followers – like Instagrammers and TikTokers – podcasters are also social media content creators. And many of them have big audiences. So, when we talk influence marketing, we have to talk about podcasts, too. Trevor Oldham latched onto the podcast wave a few years ago with not just his own, but freelancing to help people who wanted to do it, but didn't have all the experience and technical skill to make it happen. Then, he stumbled upon a gap in the marketplace that has turned out to be a lucrative business for him. Trevor heads a company called Podcasting You. It's main focus is to get its clients booked to be guests on podcasts. Think of it as a PR firm for those who want to get interviewed on this red hot medium. So, instead of starting a podcast, you can just position yourself or someone in your company's leadership, to be a great podcast guest and earn that media versus paying for it. I caught up with Trevor to chat about what he sees in the podcast marketplace for brands and influencers themselves. He actually has a surprising answer to whether or not social media influencers should leverage podcasts to build their followings.  The clever thing about Trevor being on Winfluence … his team pitched him as they would a client. And the way they did it, well … it obviously worked. We talked about that, too.  Some good tips on how to leverage podcasts as an influence channel for your business or brand … and some salient ideas for you influencers are on today's show. This episode is sponsored by Tagger. It is a complete influencer marketing solution. You can find out more for yourself at jason.online/tagger.  In this episode, we visit with T.J. Ferrara from Bubs Naturals, a health supplement company, about how they use Tagger.  To start building your own experiences with my influencer marketing software of choice, go to jason.online/tagger today. And today's influence marketing podcast recommendation is the Onalytica podcast. Subscribe at Onalytica.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Modern Lending Podcast
Modern Lending Podcast | Live - Brian Bogert

Modern Lending Podcast

Play Episode Listen Later Dec 15, 2021 49:15


Nearing the end of the season three with Stories on the Modern Lending Podcast. I want to finish off the season with more stories from those that could help inspire you to see that your story has a lot of power to those waiting for you to tell it. Up next is a person that does that very well. I have Brian Bogert on to share his story and what motivated him to get where he is today.

Modern Lending Podcast
Modern Lending Podcast | Matt Bradford

Modern Lending Podcast

Play Episode Listen Later Dec 15, 2021 36:26


Check out Matt's episode of the Modern Lending Podcast for an incredible story from an amazing human being. If you just google: no legs, no vision, no problem you find out how resilient and motivating this man is.

Modern Lending Podcast
Modern Lending Podcast | Live - Geoff Zimpfer

Modern Lending Podcast

Play Episode Listen Later Dec 15, 2021 46:21


Back at it again on the Modern Lending Podcast with season 3 and stories. Geoff Zimpfer, Author of "Disrupt or Die" and a real estate magnate. He's one of those people that help others tell their story and I have the pleasure of having him on the next episode of the Modern Lending Podcast. So Buckle up, hit the reminder button and come join our conversation as Geoff comes to tell his "Tale of Disruption" and how it helped his business and others like him.

RED - The Marketing Podcast For Experts
Influencer Marketing – How to Make it Work for You [RED 294]

RED - The Marketing Podcast For Experts

Play Episode Listen Later Dec 12, 2021 18:56


Subscribe to RED Podcast – The Marketing Podcast for Experts on Soundwise Click the icon below to listen.

Marketing Mistakes (And How To Avoid Them)
Hidden Costs of Social Influencer Marketing - The Real Conversation

Marketing Mistakes (And How To Avoid Them)

Play Episode Listen Later Dec 11, 2021 14:26


In this episode, Stacy discusses the risks and potential benefits of social influencer marketing. She also offers practical tips on how to manage your boss's expectations when working with a client who may have unrealistic goals for their campaign objectives in mind. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Marketing_021
S06/E06 mit Hector Hughes (Uplugged) | Startups London Digital Detox TinyHouses Influencer Marketing

Marketing_021

Play Episode Listen Later Dec 9, 2021 38:28


Mit Hector Hughes(Uplugged) Staffel #6 Folge #6 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** www.unplugged.rest

Unprofessional
Dispelling Myths about Influencer Marketing with Elizabeth Petkas

Unprofessional

Play Episode Listen Later Dec 9, 2021 34:26


Today's episode breaks down everything you need to know about influencer marketing - how it works, how it's evolving, and why it resonates so deeply with consumers. You'll also hear about the shift to more authentic posts that allow influencers to tap into their own creativity, living in alignment with your values, allowing yourself to shine, and embracing the beauty of self-expression in all its forms and variations.   In this episode of the UNprofessional Podcast: Influencer versus brand ambassador Myths about influencers How relatability resonates with consumers Transition to authentic, creative posts Allowing yourself to shine Knowing where your values lie If you think becoming a female thought leader in business is your life's path, https://calendly.com/hilary-55/discoverycall?month=2021-09 (book time) to speak with Hilary now to be a part of this first cohort!  Connect with Elizabeth IG https://www.instagram.com/elizabethpetkas/ (@elizabethpetkas) Connect with Hilary  Website https://hilarycorna.com/ (hilarycorna.com) IG https://www.instagram.com/hilarycorna/?hl=en (@hilarycorna) Subscribe to https://www.youtube.com/channel/UCSysJ_sppqm8IZSt452Ra6A (Hilary Corna) on YouTube Quotes “I think we're really moving into being more authentic, not only with the brand's message in their mission, but how influencers want to approach brands that align with their values.” “An influencer for me is anyone who has a large audience, and someone who has a large audience with people they have relationships with and trust with.” “On the analytical side of things, it's someone who promotes again, a product or a service or a message, and oftentimes gets paid for it through affiliate sales.” “A lot of the time what these people also don't realize is these influencers have had plastic surgery, Botox, they have thousands of dollars worth of facials, and on top of that, they slap a filter and edit their face and edit everything about the image. So it's just, on all these levels, it can be just so unrealistic for people.” “We're transitioning into - we want authenticity. We want to feel good about ourselves. We want to not achieve a perfect standard, we just want to be ourselves.” “I think showing up in any way that's not authentic to yourself is really not giving yourself a chance and also not giving the person you're meeting a chance to get to actually know you. They're getting to know your avatar.” “If you enter that world, and you don't really understand yourself apart from it, it can get a little fuzzy. And you start to morph into these influencers and become someone that you aren't.” “At the end of the day, you're helping the world in some way by standing true to what you think is right.”

Winfluence - The Influence Marketing Podcast
The Influencer Marketing Trade Body, Industry Trends & More With Scott Guthrie

Winfluence - The Influence Marketing Podcast

Play Episode Listen Later Dec 9, 2021 38:04


If you've listened to this show for any length of time, you've heard me recommend the podcast of Scott Guthrie. He's the consultant and industry thought leader behind the Influencer Marketing Lab. He has a great podcast that I recommend periodically to you here. He's also been named one of Talking Influence's Top 50 people in the industry, which is an annual recognition, but he's been on it probably every year they've done it. Scott consults, but he also is a frequent host of the Influencer Marketing Show, also a Talking Influence production and is frequently quoted and interviewed on the industry, mostly in Europe and the United Kingdom, but also around the world, including by media outlets here in the U.S. He also authors the Fourth Floor Weekly Email Newsletter which I've bragged about before as probably the best industry news resource for influencer marketing out there. The long and short of it is that Scott is probably the most knowledgeable person on the planet about influencer marketing. His background is in the PR and comms world. He spent quite a bit of time at Ketchum, but is an MBA and business consultant going back to the early days of social media. Recently, Scott launched the Influencer Marketing Trade Body in the UK with six big-name agency and company sponsors. That body is looking to become the trade association for influencer marketing there and unify other bodies around the world like the American Influencer Council, to put forth a unified set of standards for ethics and such globally. The idea is a much needed one in the business and the IMTB is certainly in good hands with Scott at the helm. Scott and I had a great discussion about a number of topics including the IMTB, the trend of influencers becoming creative directors, the influencer pay gap and a lot more. If you are looking for what the top thinkers in the industry are thinking about things … you've come to the right place today. Scott Guthrie is one of them and he's here. This episode is sponsored by Tagger. It is a complete influencer marketing solution. You can find out more for yourself at jason.online/tagger.  In this episode, we visit with T.J. Ferrara from Bubs Naturals, a health supplement company, about how they use Tagger.  To start building your own experiences with my influencer marketing software of choice, go to jason.online/tagger today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Radically Transparent
Justin Levy on How to Grow Reach without Driving Down Engagement

Radically Transparent

Play Episode Listen Later Dec 9, 2021 43:26


Justin Levy, Director of Social and Influencer Marketing at Demandbase talks openly with host Jennifer Gutman of Oktopost about organic social media reach. Often interviewed by mainstream media sources including Fox Business, Associated Press, Inc. Magazine, and the Boston Globe on the topic of social media and author of the second edition and co-author of the third edition Facebook Marketing, this is a must-listen episode for any marketer looking to supercharge their social media strategy. The conversation centers on consistently growing community and the challenges of driving growth (reach) without driving down engagement. Justin shares how he got started in social, details how he leans on his community manager to mastermind the creative content that drives engagement, but as a marketing leader, why he needs to know at all times where to point his team in terms of resources. He even compares why thinking about social media efforts in the same way you think about SEO work can be a game-changer in a social strategy and more!!

Monetize You
7 Marketing + Business Trends To Watch For In 2022!! Are You Ready??

Monetize You

Play Episode Listen Later Dec 7, 2021 9:50


Here are some of the trends for 2022. There will be tons of opportunities for us in a virtual world and today I want to share several ways you can do it.In today's episode you'll learn:Marketing, social media & business trends for the year 2022Why you should leverage automation to ease your business systems & processesTech-celeration & ecomm acceleration (the future of buying things online Instagram + Facebook).Why it's easier to nurture your target audience through social audio (including podcasts)Video content & microcontent will continue to dominate.MAJOR TAKEAWAY or 1 ACTION YOU CAN TAKE TODAY: Look at how you can leverage any of the trends in your business. If you love the things I share and you find value in it, one way that you can help me out is to subscribe, rate my podcast & leave a review! Thank you so much!** Please subscribe, leave 5 stars and a review!! --> APPLE PODCASTLINKS:Find me on Instagram: -->  @jillianleigh.igLike free gifts?

My Social Life
How Alessandro Bogliari Grew One of the Biggest Influencer Marketing Agencies in the World

My Social Life

Play Episode Listen Later Dec 6, 2021 87:37


Alessandro Bogliari is the CEO and co-founder of The Influencer Marketing Factory, one of the top influencer agencies on the planet. They were able to grow the agency by being one of the first agencies to take TikTok and as a result have worked with the likes of Google, SONY Music, Universal Music, Warner Music Group, Bumble, Snapchat, Meta and more!In our interview with Alessandro we dive into his approach to influencer marketing so you can level up your influencer marketing in 2022. In this episode you'll learn:The first step you need to take when setting up an influencer marketing campaignWhy Alessandro doesn't believe micro influencers are better than macro influencersThe type of content that performs best for influencer campaignsAlessandro's predictions for the future of influencer marketingAnd more!TIME CODES1:26 - Growing up as an entrepreneur in Italy17:18 - Getting into influencer marketing and deciding to start his own influencer marketing agency39:49 - Walking through the influencer marketing process1:02:02 - The future of influencer marketing1:15:03 - Reflection and wrap up questionsFOLLOW ALEXInstagram - @Alexeidos https://theinfluencermarketingfactory.com/Podcast - https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837FOLLOW JACOBhttps://www.jacobkelly.ca/YouTube - Jacob KellyInstagram - @TheJacobKellyFOLLOW MY SOCIAL LIFEhttps://www.jacobkelly.ca/mysociallifeFOLLOW TRUFANhttps://www.trufan.ioInstagram - @Trufan.ioMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from SoundcloudMusic provided by RFM:https://youtu.be/jaoStyAQN4o

Beyond Influencer Marketing
What's more important? Content marketing or influencer marketing?

Beyond Influencer Marketing

Play Episode Listen Later Dec 6, 2021 6:33


What should you prioritize? Content marketing or influencer marketing? The decision is not as simple as it might seem. In this episode, you will get a good idea of the strategy to create the right balance between content and influencer marketing.

Ninetwentynine
MARKETING: Neal Schaffer on ‘how to use influencer marketing effectively'

Ninetwentynine

Play Episode Listen Later Dec 6, 2021 9:29


In the second of two episodes focusing on marketing and content, Eshaan speaks to author and influencer marketing expert Neal Schaffer. Neal has helped several big businesses with their marketing strategies and offers a digital-first approach. His new book is ‘The Age of Influence', and he's here to show you ‘how to use influencer marketing effectively'. Ninetwentynine is a Fiverr.com podcast. See acast.com/privacy for privacy and opt-out information.

Growth Marketing Stories
Growth Marketing is Like Chess, Mental Models, Influencer Marketing & Side Hustle Lessons

Growth Marketing Stories

Play Episode Listen Later Dec 5, 2021 56:06


In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories. 2:29 - How growth marketing & chess are very similar 5:58 - The whacky path to growth marketing but with the right mindset 9:33 - Key mental model learned with paid ads 17:25 - Generalist vs specialist debate 21:54 - Growth experiments with Trends newsletter 27:27 - How to be ahead with influencer marketing 32:53 - Copywriting mental model from Sam Parr 33:35 - Product-Led Growth experiment at Trends 41:21 - Side hustle mental models and lessons (how to do it right) Key Links Stephsmith.ioDoing Content RightDoing Time RightSh*t You Don't Learn in School

Mediavine On Air
Influencer Marketing 101 with Danica Kombol | Mediavine On Air Episode 33

Mediavine On Air

Play Episode Listen Later Dec 2, 2021 58:39


When you work in an industry as new as influencer marketing, it can definitely feel like the wild west. Although the FTC is passing down regulations for content, there are still so many questions: How do you find the right brands to work with? How do you properly disclose the influencer/brand relationship? How much do you charge for sponsored work? Luckily, there's Danica Kombol and the Influencer Marketing Association. The IMA is on the scene to drive growth in influencer marketing, advocate on behalf of influencers, marketers and consumers by ensuring ethical standards are met and serve as the go-to resource on best practices, measurement standards and trends. Listen in today on Episode 33 of Mediavine On Air, as Danica joins Mediavine's Senior Director of Marketing Jenny Guy to discuss the state of the influencer industry and how the IMA is here to support our work. Helpful Resources Influencer Marketing AssociationDanica's Website"How To Properly Disclose Sponsored Work" ArticleHashtag Legal https://www.youtube.com/watch?v=HyxRWbkBRqo Transcript [THEME MUSIC PLAYING] JENNY GUY: Hello, everybody, welcome. Hard to believe as it is Wednesday, November 20. We are a week and a day away from Thanksgiving, and we are into our final two episodes of Teal Talk in the decade. What the heck? I am Jenny Guy. I am Mediavine's marketing manager, and I am the host of Teal Talk. And I think everybody knows that when we work in the relatively new and ever changing influencer industry that we work in we can struggle to know where to turn when we have questions about things like legalities, pricing ourselves and our work, what are the best practices, and my guest today is an incredible resource for anybody who is involved in the influencer marketing industry. Danica Kombol is the CEO of Everywhere Agency, which she founded in 2009, as well as the founder and CEO of Everywhere Society. Everywhere Agency's purpose is helping brands build better stories through social media. She brings her extensive background as a television producer and public relations executive to her work with influencers and brands. You'll recognize Saturday Night Live, Kids in the Hall, and VH1 among the shows she's worked on. We've heard those names. She's also a blogger herself on her site Danica.me and the founder and CEO of the Influencer Marketing Association, which she founded in 2018 as the official Trade Organization committed to protecting the authenticity and ethics of influencer marketing. We could continue talking about all of her accomplishments and awards for quite some time, but then we'd be out of time to actually talk and answer your questions. So I'll conclude by saying she's a frequent conference speaker in the influencer space, and she resides in Atlanta. Danica, thank you so much for joining us today. DANICA KOMBOL: Yeah, thanks for having me, Jenny. I'm really honored that I get to come in before the end of the year and be part of Mediavine and know what an incredible support you are for influencers and how valued you are to influencers, so comrades in influencer love. JENNY GUY: Absolutely, we love influencers here at Mediavine. And you love influencers, and you've been involved with them for so long, which, actually, is a perfect segue into my first question that I wanted to. But guys, just a reminder, if you have any questions for Danica, please just put them in the comments, and we will get them asked. But let's start out here. Without being offensive, you are definitely an OG in the influencer industry. DANICA KOMBOL: Drop the mic. Love it. JENNY GUY: Yes, and you've been-- so how long have you been involved in working with the influencer industry, and how did you transition? I listed some of those amazing programs that we all recognize that you've worked on as a television producer. So how did you make that transition to here? DANICA KOMBOL: OK, so two questions,

Kenny Soto's Digital Marketing Podcast
Interview with Deirdre Tshien - Discussing User Acquisition and Influencer Marketing for 2022 - Episode #65

Kenny Soto's Digital Marketing Podcast

Play Episode Listen Later Dec 2, 2021 43:33


“When you are a business owner—you're a digital marketer. That's the bottom-line.” Deirdre is the creator of The Viralocity Formula, author of The Traffic Formula and founder of Growth Boss, a leading mentorship and Virtual CMO program for e-commerce business owners wanting to scale to multiple- 6 and 7 figures using the power of tribe-building, virality and human connection. Questions I asked her included: What is a virtual CMO? What do they do? Why shouldn't you discount Instagram as an acquisition channel in 2022? What is your definition of a tribe? Why are Facebook Groups still the best option for building a tribe? How should marketers go about lowering Cost of Acquisition? What tips can you provide? What are some proxy metrics that can help improve CAC over time? (She discusses reach/impressions as the key to measuring creative assets and CTR for measuring copy

Life with Marianna
Influencer Lessons: 6 Influencer Marketing Strategies for Brands + Tips For Creators

Life with Marianna

Play Episode Listen Later Nov 30, 2021 56:09


Julianne Fraser is the founder influencer marketing agency, Dialogue New York. In this episode, I share my perspective on influencer marketing from the influencer and brand side and Julianne teaches the core values of influencer marketing for brands, how she on boards new clients and expectations, and starter ideas of how to break through the social noise. Follow Marianna on Instagram   Keep up with Julianne Fraser This week's episode is sponsored by: Skillshare: visit skillshare.com/LIFE and get a 1 month free trial of premium membership Shipstation: code MARIANNA to get a 60 day free trial at shipstation.com Skorch: download Skorch in the App store and follow on Instagram @getskorch Arrae: use code MARIANNA on arrae.com for 10% off one time purchases or 25% off first month on subscription Produced by Dear Media

Winfluence - The Influence Marketing Podcast
Continuing the Conversation of Race and Influencer Marketing

Winfluence - The Influence Marketing Podcast

Play Episode Listen Later Nov 29, 2021 36:37


A couple of weeks ago, we had an interesting conversation about race with talent manager Johanna Voss. She represents almost exclusively women of color, though she is not one herself. And most of her clients are of the Hispanic-Latina variety. The natural next step in this conversation for me, anyway, was to dive deeper into the African-American perspective, too.  It just so happened that Lindsey Gamble reacted to and commented on the social content about that Johanna Voss episode. He is the influencer marketing and innovation manager at Mavrck, which is one of the top enterprise influencer marketing platforms and service providers out there. So we hopped on a call and chatted a bit, then I extended an invitation for him to come help us carry the conversation forward. Gamble actually sees the influencer marketing space from a few angles. You know I like guests who have that varied perspective on things. He started out in the social media world as a hip-hop blogger. He built one of the more influential platforms for that topic in the Boston area after graduating from Bryant University where he played football. Because he knew the content creation and social media space well, he wound up in roles at companies that wanted him to create content or connect with those who do. He landed at Mavrck in 2018 and managed a set of client strategies. He's now in a senior role where he gets to advise across clients on innovating in the space. Which sounds like my dream job in a lot of ways. We talk about all that, but also get into the thicker conversation about race and influencer marketing. What impact did the social unrest and issues in 2020 have on the conversation? Is that swell of attention gone or are brands still pursuing making strides in that area. Is there a way to solve the pay gap issues between white creators and creators of color. For someone who works at a software and services vendor in the space, but knows the creator side as well, Lindsey brings an interesting perspective to the conversation. This episode is sponsored by Tagger. It is a complete influencer marketing solution. You can find out more for yourself at jason.online/tagger.  In this episode, we visit with T.J. Ferrara from Bubs Naturals, a health supplement company, about how they use Tagger.  To start building your own experiences with my influencer marketing software of choice, go to jason.online/tagger today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Just Get Started Podcast
#199 Paul Benigeri on Building Scalable & Profitable Influencer Marketing Campaigns

Just Get Started Podcast

Play Episode Listen Later Nov 23, 2021 43:12


Episode 199 features Paul Benigeri, Co-Founder, and CEO of Archive, a Stripe-backed company that develops software to automate e-commerce digital marketing workflows.Find Paul Online:Website: https://archive.ai/Linkedin: https://www.linkedin.com/in/benigeri/Instagram: https://www.instagram.com/benigeriTwitter: https://twitter.com/benigeriAbout Paul:Paul is Co-founder and CEO of Archive (https://archive.ai), a Stripe-backed company that develops software to automate e-commerce digital marketing workflows.He's a founder and operator who's done everything from building custom e-commerce platforms to deploying millions in ad spend.Prior to Archive, Paul was VP of Growth & Engineering at H.V.M.N.(https://hvmn.com/), running the direct-to-consumer brand's digital marketing, e-commerce, and engineering teams. He also received a BS in Computer Science from Stanford in three years.........Thank you for listening! If you wanted to learn more about the host, Brian Ondrako, check out his “Now” Page - https://www.brianondrako.com/now or Sign up for his Weekly Newsletter and 3x a Week Blog - https://brianondrako.com/subscribe/ See acast.com/privacy for privacy and opt-out information.

The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
BI 381: How to Maximize the ROI with Influencer Marketing (ft Brad Hoos)

The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories

Play Episode Listen Later Nov 16, 2021 52:22


Flowster Live Demo https://flowster.app/live-demo/ Episode Highlights [2:57] — Brad Introduces OutLoud Group and Influencer Marketing  Brad is the Chief Growth Officer at OutLoud Group, a 60-person influencer marketing agency. Brands can use influencer campaigns to grow their revenue. Social media influencers can be tapped as third-party endorsements because their audience trusts them. [7:56] — The Who Of Influencer Marketing Running an influencer campaign is not for everyone. Influencer marketing campaigns are not great for commoditized products, but they work best for B2C brands and those with a story to tell. Brands should make sure to pick influencer types that are either a good brand fit or adjacently related to their brand. [15:10] — How To Structure A Deal With Influencers  Smaller creators are generally easier to reach since they usually don't work with managers or agents yet. Brad observed that some creators are more reliable. He also recommends starting with an initial test with influencers before committing to a long-term deal. Most influencers will protect themselves by asking for a flat fee regardless of the campaign's success. [20:42] — KPIs To Watch In Influencer Marketing Campaigns  Brad recommends observing CPM by the increase of traffic to your website. Different creators and their platforms will have different CPMs. The subscriber and follower count is only a vanity metric — it may contain fake followers and cannot assure conversions, potential customers, or traffic. Brad recommends starting with a minimum of 5 creators first. [27:48] — What Can Go Wrong With Your Influencer Marketing Campaigns  Don't force influencers to use a script of brand voice and marketing buzzwords. Let them do their own thing since they know what will resonate with their audience the most. Don't negotiate for the lowest price. Remember that influencers' work will be affected by how much they feel valued. [31:44] — Brad Shares How The OutLoud Group Grew  Brad shares that their agency started with a family model. However, as the agency grew, they had to adopt a pro-sports team kind of model. The agency's main principle is to have clear goals and bring out the best in people. [36:55] — Where To Automate Or Humanize  As their agency grew, the business became more complex. At this point, they implemented Salesforce. Brad shares that their agency prides itself on customer service rather than automation. The agency automates its contracting and execution. However, they keep their humanized communications with different influencers and clients. There is no one-size-fits-all when it comes to brands and influencers. So the agency's SOPs evolve over time. The core of their SOP is the willingness to change.