Podcasts about Influencer marketing

NUDESTIX Cofounder Taylor Frankel built celebrity partnerships and scaled the beauty empire to 8-figures. Discover the unique equity deals, and authentic content strategy that helps them stay ahead and set the trends.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, Danielle and Casey reflect on the transition into fall and the upcoming Q4, discussing the evolving landscape of influencer marketing. They explore trends, the importance of community engagement, and the impact of lo-fi content. The conversation also touches on the challenges of niche influencer marketing and the decision-making processes brands face when allocating budgets for influencer campaigns. As they look ahead, they invite listener input for future episodes and emphasize the ongoing relevance of influencer marketing in today's digital landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

Now on Spotify Video! After facing early career setbacks and limited growth opportunities in corporate, Hala Taha turned to LinkedIn and podcasting to build her personal brand. By mastering content marketing and audience engagement, she rose to become a top LinkedIn influencer and podcast host, transforming her side hustle into a thriving media empire. In this episode, Hala joins Jeremy Miner on the Next Level Podcast to share how to leverage podcasting and LinkedIn for brand building, lead generation, and business growth. In this episode, Jeremy and Hala will discuss: (00:00) Introduction (01:59) Storytelling Tips to Engage Your Audience (04:21) Building a Podcast Business from Scratch (09:32) Winning Marketing Tips for Podcast Growth (16:29) How to Scale a Media Business (19:35) LinkedIn Content Strategies for Lead Generation (32:05) Advanced LinkedIn Monetization Strategies Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profitingIndeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITINGOpenPhone - Get 20% off your first 6 months at OpenPhone.com/profitingAirbnb - Find a co-host at airbnb.com/hostMercury - Streamline your banking and finances in one place. Learn more at ⁠⁠mercury.com/profiting⁠⁠Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profitingFramer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's LinkedIn Masterclass: yapmedia.io/course  Next Level Podcast by Jeremy Miner: bit.ly/NLP-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, Instagram, Social Media, Digital Marketing, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast

Noel Bollmann, Gründer von yfood, spricht über den Aufbau einer der erfolgreichsten D2C-Marken Europas. Mit über 120 Millionen Euro Umsatz teilt Noel, wie sie von der ersten Charge bis zum Millionengeschäft skaliert haben, warum der richtige Marketing-Mix entscheidend ist und wie sie den Weg von Performance zu Brand Marketing gemeistert haben. Was du lernst: Von der Idee zum Produkt: Die ersten 8.000 Flaschen und der Weg zur Million Wie du mit Lieferanten und Händlern verhandelst Die Balance zwischen D2C und Retail Marketing Evolution: Von reinem Performance zu Brand Marketing Wie du Influencer Marketing richtig skalierst Die Bedeutung von Brand Awareness Finanzierung & Wachstum: Der Weg vom Bootstrapping zu VC Wann Banken interessant werden Die richtige Balance zwischen Equity und Debt Internationalisierung: Die Strategie für neue Märkte Wie du Retail-Partnerschaften aufbaust Der Weg zur Milliarden-Marke Team & Organisation: Die Evolution der Organisationsstruktur Wie du Marketing-Teams richtig aufbaust Die Balance zwischen Online und Offline ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu Noel: LinkedIn: https://www.linkedin.com/in/noel-bollmann-9b601392/  Website: https://yfood.com/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Kapitel: (00:00:00) Wie entstand die Idee zu yfood? (00:04:55) So findest du einen guten Partner (00:16:24) Finanzierungsstrategie bei yfood (00:21:21) Die Höhle der Löwen als Sprungbrett (00:35:26) Operations von Großbestellungen bei einem kleinen Team (00:40:13) yfood in Retail vs. D2C (00:57:11) Der Zeitpunkt für Brand Awareness (01:02:46) Wie definiere ich Zielgruppen? (01:09:36) Influencer-Marketing in den letzten 7 Jahren - Noels Rat für die heutige Zeit (01:13:07) Marktsättigung und Anpassung der Marketingstrategie (01:22:29) Kundenakquise bei yfood (01:31:52) Welche Finanzierungsmittel wurden relevanter über die Zeit? (01:41:16) Was muss passieren, damit yfood die Milliarde Umsatz knackt?

Garrett Blood went from building the first health-focused ice cream brand to helping businesses around the world grow. He founded Arctic Zero years before protein ice cream became a trend and scaled it into 18,000 grocery stores nationwide. After selling the company, Garrett launched Kajae, an agency that connects entrepreneurs with talented people across the globe. In this conversation, Garrett shares what it takes to start something new, the lessons he's learned from working across nearly every category in retail and business, and why he's committed to bringing the human element back to the workplace in an AI-driven world. We also talk about his early use of influencer marketing before it even had a name, how to find the right people in the right rooms, and the future opportunities he's chasing next.  

Today on Crime & Entertainment we have, Ankur Garg. Ankur is the CEO of AKG Creative and former co-founder of Shredz supplement brand.  Ankur helped build Shredz to nine-figures in profits prior to his departure. Ankur left millions on the table after his partners had a loophole in the contract that came back to bite him.  Yet during his tenure he was influential in the creation of what is now known as “influencer marketing.”  He is widely considered the OG of Influencer Marketing. He now owns a beautiful podcasting studio in New Jersey, which is where this was filmed at. Check out all his socials below. Check out Ankur herehttps://www.instagram.com/ankurkgarg?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==https://www.instagram.com/flexworkstudios?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Links to Crime & Entertainment Like us on Facebook -    / crimeandentertainment  Follow us on -   / crimenentertainment  Listen on Spotify - https://open.spotify.com/show/4T67Bs5... Listen on Apple Music - https://podcasts.apple.com/us/podcast... Listen on Stitcher - https://www.stitcher.com/show/crime-e... Listen on Google Podcast - https://podcasts.google.com/feed/aHR0... Listen on Amazon Music - https://music.amazon.com/podcasts/9cd...

The boys are back (and better than ever) with a brand-new episode on what influencer marketing will look like soon (including AI). In this episode, they break down the new deal between ESPN and the NFL. Does this partnership signal new opportunities for brands and content marketing deals in the near future? YouTube announced that it will begin testing a new AI feature designed to estimate whether a user is a minor...regardless of the birthday listed on the account. Some creators fear it will hurt business, while others worry that large organizations and institutions will use the data in nefarious ways. Winners and losers include the future of influencer marketing, the Savannah Bananas, American Eagle, Sydney Sweeney, and Vogue. Rants and raves feature CMOs uncovering a new trend in influencer strategy—and Superman. ----- This week's links: ESPN to buy NFL Network How YouTube Age Verification Could Hurt the Creator Economy What MLB Can Learn from the Savannah Bananas? Mentions of Creator Economy on CMO Calls ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.    

In this episode, we sit down with the co-founders of Map Dot Media, the agency behind viral platforms like Iowa Chill and Midwest Vs. Everybody, to explore their journey from UNI dorm rooms to campaigns with Coors Light, John Deere, and Iowa Pork Producers.They reveal how a cow breaking through a barn wall (seriously) sparked their first viral moment, why authenticity trumps polish in meme marketing, and what it takes to turn a loyal regional audience into a profitable brand. You'll hear how they've balanced humor and heart, built community through content, and are now running festivals, brand activations, and an internship pipeline that's shaping the next wave of Midwest creatives.Whether you're a farmer, marketer, content creator—or someone who's ever laughed at “Duck, Duck, Gray Duck”—this conversation is packed with insights on building brands, telling stories, and keeping it real in a world full of filters. Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don't forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/

The latest guest on The PR Week podcast is Sarah Jenkins, head of creative brand initiatives at Grindr and an alum of agencies including The Romans and Freuds. She talks about using creativity and brand initiatives to foster community, how Grindr's audience challenges brands to be creative, and marketing faster than the speed of what's trending. Also on the agenda: the biggest marketing and communications news of the week, from Lollapalooza's immersive brand activations, IPG's significant job cuts, a profile of PopUp Bagels' Gen Z PR director and much more. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Pavllo Zengo, Vice President of Strategic Partnerships at The Influencer Marketing Factory, to explore how influencer and user-generated content marketing can build authentic trust and brand awareness in healthcare. You'll learn practical steps for launching successful campaigns, from setting clear goals and budgets to choosing the right partners and measuring what really matters. By tuning in, you'll gain actionable insights on leveraging real patient stories, maximizing your marketing investment, and creating content that resonates across platforms—helping you stand out in a competitive healthcare landscape. RELATED RESOURCES Connect with Pavllo - https://www.linkedin.com/in/pzengo/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ How to Set Smarter Healthcare Marketing Goals - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-goal-planning/ Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/

“I think if your focus with marketing is always how can you solve a problem for people, then you can do a lot of good because people are always going to be struggling with something so if you come up with a solution to that and offer it to the audience and figure out how to communicate that to them… then you can do a world of good.” - Beth Moncel   Beth Moncel founded Budget Bytes in 2009 as a way to slash her own grocery bills while still eating well during a financially difficult time. With a background in nutritional science and a love of numbers, she began sharing budget-friendly recipes with detailed cost breakdowns and step-by-step instructions. What started as a personal project quickly grew into a widely trusted platform that empowers home cooks to create healthy, delicious meals without breaking the bank. Over the years, Budget Bytes has evolved into a full-scale brand, complete with a bestselling cookbook, a mobile app, and an engaged audience across Instagram, YouTube, TikTok, and more. Beth has built her business by keeping her community at the center—responding to feedback, staying transparent with her audience, and delivering real value through accessible, no-fuss meals. In this episode, Beth takes us behind the scenes of her brand's growth. She shares how Budget Bytes has adapted over time, the marketing strategies that have kept it thriving, and how she continues to focus on solving real problems for her audience. Beth also discusses how to stay authentic while scaling, how to navigate content creation through algorithm changes, and how she's diversified her revenue streams with intention. Whether you're a content creator, marketer, or entrepreneur, Beth's journey offers thoughtful insights on growing a brand with purpose, empathy, and lasting impact.   Website: https://www.budgetbytes.com/  Facebook: https://www.facebook.com/budgetbytes1 LinkedIn: https://www.linkedin.com/company/budget-bytes/about/ Instagram: https://www.instagram.com/budgetbytes/ Twitter: https://twitter.com/budget_bytes YouTube: https://www.youtube.com/c/BudgetBytesBlog TikTok: https://www.tiktok.com/@budget_bytes   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“I think if your focus with marketing is always how can you solve a problem for people, then you can do a lot of good because people are always going to be struggling with something so if you come up with a solution to that and offer it to the audience and figure out how to communicate that to them… then you can do a world of good.” - Beth Moncel   Beth Moncel founded Budget Bytes in 2009 as a way to slash her own grocery bills while still eating well during a financially difficult time. With a background in nutritional science and a love of numbers, she began sharing budget-friendly recipes with detailed cost breakdowns and step-by-step instructions. What started as a personal project quickly grew into a widely trusted platform that empowers home cooks to create healthy, delicious meals without breaking the bank. Over the years, Budget Bytes has evolved into a full-scale brand, complete with a bestselling cookbook, a mobile app, and an engaged audience across Instagram, YouTube, TikTok, and more. Beth has built her business by keeping her community at the center—responding to feedback, staying transparent with her audience, and delivering real value through accessible, no-fuss meals. In this episode, Beth takes us behind the scenes of her brand's growth. She shares how Budget Bytes has adapted over time, the marketing strategies that have kept it thriving, and how she continues to focus on solving real problems for her audience. Beth also discusses how to stay authentic while scaling, how to navigate content creation through algorithm changes, and how she's diversified her revenue streams with intention. Whether you're a content creator, marketer, or entrepreneur, Beth's journey offers thoughtful insights on growing a brand with purpose, empathy, and lasting impact.   Website: https://www.budgetbytes.com/  Facebook: https://www.facebook.com/budgetbytes1 LinkedIn: https://www.linkedin.com/company/budget-bytes/about/ Instagram: https://www.instagram.com/budgetbytes/ Twitter: https://twitter.com/budget_bytes YouTube: https://www.youtube.com/c/BudgetBytesBlog TikTok: https://www.tiktok.com/@budget_bytes   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

In this episode, we're joined by Brooks Miller, EVP of Creators at Edelman — the world's largest independent PR firm. From building Twitter's creator ecosystem to leading Edelman's global influencer practice, Brooks has been at the forefront of how brands and creators build trust, navigate risks, and drive real cultural impact. We dive deep into the future of creator marketing, the importance of co-creation, how brands can walk the tightrope in sensitive cultural moments, and why protecting creator humanity and mental health is more important than ever.

Now on Spotify Video! Want your business to cut through the noise in today's crowded marketplace? It all starts with having the right marketing strategy for your offers. In this final episode of the Passion to Profit series, presented by Intuit, Hala Taha reveals the core strategies entrepreneurs need to effectively market their offers. From compelling messaging to storytelling that resonates, gain insider secrets from digital marketing experts like Russell Brunson, Tom Bilyeu, and Donald Miller on how to stand out and drive explosive sales. In this episode, Hala will discuss:  (00:00) Introduction (01:12) Marketing Tips for Attracting Ideal Buyers (05:42) The Power of Storytelling in Marketing (10:04) Building a High-Converting Marketing Funnel (16:39) Choosing the Right Platform for Your Business (22:23) Building Trust Through Authentic Engagement Intuit, the maker of TurboTax and QuickBooks, is expanding its world-class network of tax and bookkeeping experts. Whether you want a side hustle or a career pivot, Intuit offers the tools to help you grow as an entrepreneur. Their supportive team, mission-driven culture, and Intuit Academy—a free, self-paced training platform—mean you're set up to succeed, even if you're just getting started. Learn more or apply now at intuit.com/expert. Sponsored By: Intuit, The Maker of TurboTax and QuickBooks. Learn more or apply now at intuit.com/expert.  Resources Mentioned: YAP E292 with Julie Solomon: youngandprofiting.co/MakeMoneyInstagram  YAP E312 with Russell Brunson: youngandprofiting.co/Million-DollarFunnel  YAP E327 with Tom Bilyeu: youngandprofiting.co/Billion-DollarMindset  YAP E214 with Donald Miller: youngandprofiting.co/MakeFirstMillion YAP E318 with Rudy Mawer: youngandprofiting.co/ScalingMillion-DollarBrands  YAP E348 with Kipp Bodnar: youngandprofiting.co/InboundMarketing  YAP E339 with Adam Schafer: youngandprofiting.co/OrganicSales  YAP E155 with Kelly Roach: youngandprofiting.co/ConvictionMarketing  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Disclaimer: This episode is a paid partnership with Intuit. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast 

Episode 172: Download Our FREE Podcast Guesting Guide - https://app.digitaltrailblazer.com/gsc-podcastMany online business owners struggle with the exhausting content grind - constantly creating posts, videos, and social media content to build an audience, only to see minimal results. This approach is very difficult to sustain, especially when life interruptions like illness, family emergencies, or vacations disrupt your consistency, causing your hard-earned momentum to vanish overnight.In this episode, Dan Ray teaches us how to build a six-figure business without needing a massive audience or constant content creation. He reveals the power of guest appearances on podcasts and in Facebook groups to tap into pre-built, warm audiences who already trust you as an authority. Dan shares his systematic approach to outreach, how to filter for action-takers rather than just collecting leads, and why going in front of other people's audiences is more effective than trying to build your own from scratch.Download Dan's Free Audience-Building Guide: https://dan-ray.kit.com/dd7b995747Connect with Dan:https://danray.me/ https://x.com/amazingdanray https://www.facebook.com/share/g/1GuF361HUR/?mibextid=wwXIfrWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

In this episode of The No Normal Show, we're pulling back the curtain on who actually shapes decisions in the C-suite and why Chief Marketing Officers might be losing ground to the rising influence of Chief Communications Officers. We're calling it the Karolina Effect, and it's changing the power dynamics inside health systems. We also ask if Chipotle has lost its sizzle, and whether influencer marketing is shifting from storytelling to sales-driven chaos as affiliate links and TikTok shops take over. Tune in to hear what it all means for the future of healthcare marketing.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.Join our upcoming webinar, The Future of the Health System Chief Marketing Officer, to learn how to measure marketing performance, align metrics with organizational goals, and present impactful data to the C-suite. Register here.

$2 Million Amazon Seller REVEALS How to Use AI to Automate Your Entire BusinessBook A FREE Strategy Call with Carter from VA Fastlane : https://bit.ly/4jeDLC4 In episode 115 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/) and Drew  (https://www.instagram.com/realdrewd/) talk with Nick Spisak (https://www.instagram.com/nickspisak_/) He's a former software engineer turned 7-figure Amazon FBA seller — who shares exactly how he's using AI tools like ChatGPT, Claude, and Gemini to automate nearly every part of his Amazon business.Whether you're new to Amazon FBA, tired of managing VAs, or just curious about how to leverage AI to scale, this is a masterclass in the future of e-commerce automation.✅ What You'll Learn in This Episode: ✔️ How Nick built a $2.1M Amazon business while working full-time ✔️ The exact AI tools and workflows he uses daily ✔️ How to replace VAs with AI agents (and when you shouldn't) ✔️ Why prompt engineering is the #1 skill Amazon sellers need ✔️ How to build a lean, hyper-efficient FBA operation with AINick breaks down his systems, shares real-world examples, and gives you the blueprint to automate your Amazon business — no coding experience required.

Sydney Sloan – CMO of G2, a leading software marketplace for businesses to discover, review, and manage technology solutions. She has extensive experience in customer marketing, community building, and scaling B2B SaaS companies. Formerly at Adobe, SalesLoft, and other high-growth companies, she's recognized as a champion of customer advocacy.

Episode 171: Get our no-fluff training on how to build a profitable online business: https://app.digitaltrailblazer.com/register-launch-scaleGetting noticed in a crowded and oversaturated market is difficult. No matter how much content you create, you get lost in the noise, making it hard to build credibility and reach new audiences.In this episode, Ishveen Jolly teaches us how to leverage influencer partnerships even on a small budget. She reveals how to find authentic connections between athletes/celebrities and your coaching or course business, negotiate deals starting as low as $250 or even product exchanges, and repurpose that content across multiple channels for maximum impact.Ishveen also shares creative partnership models beyond simple promotions, including co-creating specialized courses and building long-term affiliate relationships that can transform your marketing strategy.About Ishveen Jolly: Ishveen is a trailblazer in the sports marketing industry having built OpenSponsorship.com into the world's largest marketplace connecting brands to athletes for digital marketing campaigns.Her accolades include getting on the Forbes 30U30 sports list, Inc's top 100 female Founders list and raising over $5M for the company including from NBA team owners, athletes such as Serena Williams, notable VCs and her Alma Mater Oxford University.The marketplace has 17,000 athletes, 60% are managed by the major sports agencies and 40% is athletes direct. They have done 10,000 deals including for brands like Walmart, Footlocker, ESPN, Fanduel, Western Union, and 100s more.Connect with Ishveen:https://opensponsorship.com https://instagram.com/opensponsorshipWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Now on Spotify Video! Podcasting is a powerful tool in modern marketing, yet most creator-entrepreneurs overlook this content marketing goldmine. But not Hala Taha. She turned her podcast, Young and Profiting, into a revenue-generating asset, scaling her business from zero to seven figures. Today, she runs YAP Media, a leading podcast, social media, and LinkedIn marketing agency that helps over 35 top creators scale and monetize their shows. In this episode, Hala joins Nathan Barry to share her proven online marketing strategies, how she secures premium brand sponsorships, and how to leverage podcasting for business growth. In this episode, Hala will discuss: (00:00) Introduction (01:09) Podcast Advertising and Sponsorship Strategies (05:34) Why YAP Media's Podcast Network Is Unique (11:05) How to Package and Sell Creative Campaigns  (16:57) Leveraging LinkedIn for Podcasting Success (29:54) Guest Networking as a Business Strategy (35:25) Proven Strategies for Scaling Podcast Revenue  (41:34) Paid Interviews as a Marketing Strategy(47:33) SEO and Marketing Tips for Podcast Growth (1:02:10) Monetizing Your Podcast at Any Audience Size Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    The Nathan Barry Show by Nathan Barry: bit.ly/TNBS-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, Instagram, Digital Marketing, Content Creator, Storytelling, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Marketing Podcast

In this Right About Now compilation, host Ryan Alford is joined by top voices in marketing and entrepreneurship—Gary Vee, Mike and Kass, Mark Kohler, Steve Pratt, Dani Lynn Robinson, and Ishveen Jolly—to break down what it really takes to stand out in today's crowded content landscape.From the decline of traditional media to the rise of digital-first strategies, these experts share how to earn—not expect—attention through authentic content, clear goals, and smart influencer partnerships. Whether you're building a brand or scaling a business, this episode delivers real-world insights you can act on.TAKEAWAYSFundraising processes and the skills required for successful fundraising in entrepreneurship.The importance of focusing on customer revenue rather than relying solely on investor funding.Dynamics of co-founder relationships and the significance of complementary skills in partnerships.Innovations in the collectibles market, particularly the intersection of physical and digital products like trading cards and NFTs.Strategies for small business owners regarding tax planning and financial management.The role of mindset and consistency in overcoming entrepreneurial challenges and achieving success.The impact of content saturation on audience attention and the necessity of creating valuable content.The evolution of media consumption habits, particularly among younger audiences and the rise of podcasts.The importance of amplifying content across multiple platforms for maximum impact.The need for clarity in campaign objectives and flexibility in creative approaches to influencer marketing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

People of all ages across the region came together as the city of Fort Smith hosted a parade celebrating two hometown heroes' NBA championship win. We bring you the story in today's show. Plus, we investigate what it means to be an influencer on the local level. Also, the latest headlines from the River Valley with Michael Tilley from Talk Business and Politics.

In this sizzling episode of The Food Professor Podcast, recorded live at the SIAL Canada food innovation show in Toronto, co-hosts Michael and Sylvain welcome Pierre-Olivier Drouin, Co-Founder of Firebarns, the fast-growing Quebec-based condiment company that brings flavour-first hot sauces to shelves across North America.Pierre-Olivier shares his unexpected journey from banking at RBC to launching Firebarns after a revelatory encounter with spicy wings during a hockey game in Florida. Inspired by that moment, he partnered with longtime friend Frank to build what they dreamed would be the next Tabasco—made in Canada. Their goal? A bold brand that flips the script by delivering taste before heat.Launched in 2015, Firebarns quickly became Quebec's first dedicated hot sauce brand. Since then, it has expanded into a diverse product line that includes BBQ sauces, ketchup, mustards, and Sriracha—all made with Canadian ingredients and designed for broader family appeal. Their innovative packaging—30% recycled squeezable plastic bottles—has helped the brand stand out in crowded condiment aisles and reflects their commitment to sustainability.Pierre-Olivier discusses how Firebarns has scaled, with distribution now in over 1,100 U.S. stores and more expansion underway, including Texas-based H-E-B. He opens up about navigating international trade headwinds, such as tariffs, and how careful financial planning and food costing helped buffer against unexpected 25% duties. His insight offers valuable lessons for other CPG entrepreneurs seeking to expand across borders.The episode also dives into Firebarns' savvy use of influencer marketing and content creation to build a passionate community of fans, especially among younger consumers aged 25–45. Drouin emphasizes the power of authenticity—whether through engaging product demos or the story of Barney, the company's late bulldog mascot and original “CEO,” now succeeded by Barney Jr. The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph's Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre's Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Send us a textWhat do soccer sidelines, mommy blogs, and multi-million-dollar influencer campaigns have in common? Paula Bruno. In this mini episode, Danny Gavin sits down with the founder of Intuition Media Group to explore how influencer marketing has evolved from the early blogosphere into today's creator-first economy.With nearly 25 years in branding, Paula brings a strategic, practical, and deeply human perspective to working with creators. From why listening is more powerful than posting, to how brands should actually approach metrics, Paula breaks down the future of social-first marketing—and why you don't DM creators unless you know their dog's name.Episode Highlights: Paula shares how influencer marketing evolved from mom blogs to multi-platform campaigns across TikTok, YouTube, and Instagram. She shares why most brands focus on the wrong KPIs and what metrics actually signal influencer success.Learn how she personalizes creator outreach and builds long-term relationships, not one-time transactions.Hear why superfans outweigh scale, and how smaller creators can outperform massive influencers.Paula's key advice is to get real about AI, authenticity, and building co-branded products that actually sell.Episode Links: Paula Bruno on LinkedInIntuition Marketing GroupFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

We welcome back Joel Harrison, founder of B2B Marketing and a leading voice in the industry. Four years after his last appearance, Joel shares how B2B marketing has evolved – impacted by COVID, political tensions, AI, and tariffs. From the lasting power of podcasts to the shifting balance between brand and performance marketing, he explores the rise of human-centric strategies in B2B, the real impact of AI on MarTech, and why trust, influence, and advocacy are emerging as the new pillars of marketing success. About B2B Marketing B2B Marketing is the premier provider of insight and intelligence for marketers across all B2B sectors. Its Propolis community intelligence platform helps marketing teams become more effective and successful. The B2B Marketing Awards are the gold standard for excellence in B2B campaigns, while Ignite and the Global ABM Conference are among the most respected events on the B2B marketing calendar. B2B Marketing's offerings include an extensive content portfolio, such as the B2B Agencies Benchmarking Report, the B2B Marketing Podcast, and a suite of industry-focused training courses. About Joel Harrison Joel Harrison has spent over 20 years at the heart of the B2B marketing industry — as an editor, keynote speaker, ambassador, and evangelist — playing a pivotal role in shaping the dynamic sector we know today. Today, Joel focuses on podcasting, public speaking, advisory work, and his upcoming book on thought leadership. He co-founded B2B Marketing magazine in 2004, establishing key industry events and the Propolis community. He remains co-owner and director of B2B Marketing (www.b2bmarketing.net), though he is no longer operationally involved. Time Stamps 00:00:17 - Guest Introduction: Joel Harrison 00:00:44 - What Has Joel Been Doing Over the Last 4 Years? 00:02:54 - The Future of Podcasts 00:06:28 - Creating Valuable Conferences 00:08:40 - How Has the B2B Marketing Landscape Changed? 00:12:30 - Making B2B Marketing Less Boring 00:16:30 - The Impact of AI on the Marketing Stack 00:18:29 - The Rise of Influencer Marketing in B2B 00:24:20 - Best Marketing Advice and Career Tips Quotes “In the 22 years I've been doing this, I've never seen a period that even compares remotely.” Joel Harrison, founder of B2B Marketing “The only thing you can be certain about is uncertainty.” Joel Harrison, founder of B2B Marketing “B2B marketing has definitely got more human. And that's a good thing.” Joel Harrison, founder of B2B Marketing “AI isn't the reason to buy a platform. The platform should solve a specific job — AI is just part of how it does it.” Joel Harrison, founder of B2B Marketing “We can't really envisage what the midterm future looks like right now — we're just so early in the AI journey.” Joel Harrison, founder of B2B Marketing “It's not about being boring or not boring — it's about being human and relevant.” Joel Harrison, founder of B2B Marketing Follow Joel: Joel Harrison on LinkedIn: https://www.linkedin.com/in/joelharrison/ B2B Marketing's website: https://www.b2bmarketing.net/ B2B Marketing on LinkedIn: https://www.linkedin.com/company/b2b-marketing/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Ed Fuller, CEO and Founder of Media Bodies, an influencer marketing agency bridging the worlds of social media and podcast advertising. Ed shares his perspective on why podcast ads aren't just another media buy—they're an authentic extension of influencer marketing itself. He offers insights into how brands are evolving their strategies, the role video plays in today's campaigns, and why measurement is getting more sophisticated. In this conversation, you'll hear: How Ed's agency approaches podcast advertising differently from traditional channels Whether podcast ads should be considered influencer marketing—and why it matters The biggest shifts in the podcast ad landscape over the past 12–18 months What metrics clients really care about when measuring success How podcast ads can work alongside other influencer campaigns A behind-the-scenes look at a standout campaign that delivered exceptional results Whether you're a marketer, agency, or creator, this episode will help you rethink what's possible when podcasting and influencer marketing come together.

In this episode, we dive deep into why video content isn't just a nice-to-have anymore—it's absolutely essential for building your personal brand, growing your influence, and scaling your business in 2025.What You'll Learn: The shocking statistics on video engagement that will change how you think about content How video content can 10x your search engine visibility and organic reach The psychology behind why video builds trust faster than any other medium Platform-specific strategies for maximizing your video impact How to turn one video into multiple revenue streamsWhether you're a seasoned entrepreneur or just starting your journey as a content creator, this video will give you the roadmap to leverage video content strategically for massive business growth.READY TO GO FROM INVISIBLE TO INFLUENTIAL?If you're serious about building a powerful personal brand and becoming a strategic content creator, I'm here to help you every step of the way. My course "Invisible to Influential" is now open for enrollment, and it's designed specifically for ambitious entrepreneurs who want to:Master the art of strategic content creationBuild an influential personal brand that attracts opportunitiesDevelop systems for consistent, high-impact contentTurn your expertise into multiple income streamsCreate authentic influence that drives real business resultsDon't let another year pass being invisible in your industry. The creators who start now will dominate in 2025 and beyond.Get started today and join hundreds of students already transforming their businesses: www.invisibletoinfluential.netIf you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The If You Create It Podcast!Watch episodes on YouTube!!

Kathleen Kobel, known as the Queen of Amazon,has successfully transitioned from a background in clinical counseling and music theory to becoming a prominent figure in e-commerce and influencer marketing. Her journey began when she faced challenges in finding a job after earning her master's degree, prompting her to work with her entrepreneurial uncle. This experience ignited her passion for online marketing, leading her to explore the vast potential of selling on Amazon. Kathleen's initial success came from selling her graduate school textbooks, which motivated her to delve deeper into the platform and eventually launch her own Amazon marketing agency. As Kathleen navigated the complexities of e-commerce, she discovered the Amazon Influencer Program, which allowed her to create content directly on Amazon product pages. This innovative approach enabled her to earn commissions without the need for extensive marketing efforts, as Amazon promoted the content to its customer base. By focusing on authentic, relatable content, particularly in the home and kitchen category, Kathleen has been able to connect with consumers effectively and generate a substantial income while balancing her family life. Her insights emphasize the importance of authenticity and strategic content creation in driving sales on Amazon. For those looking to embark on a similar journey, Kathleen offers valuable resources, including her free masterclass How to Earn $10K+ Every Month by Creating Simple Video Content for Amazon.This masterclass provides actionable strategies and insights for aspiring influencers and entrepreneurs eager to monetize their passions through video content on Amazon. To learn more and take the first step toward financial independence, visit Kathleen's website here. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

In todays episode of Negroni's With Nord, we're joined by EVP of Strategy Grace Murray Vazquez to talk about the forefront of influencer marketing strategies across the internet and beyond.Grace addresses Love Island's cyberbullying, and cyber-celebrating, as well as Super Bowl advertising costs, SNL's 2 year spon-con window, the under-valued comedian creators, and what happens to your ads when you turn 36 years old.

Dr. Ashley Lerman is bootstrapping a CPG brand for baby dental care, teethers and baby teething remedies.In this episode, we sat down with the founder of FirstGrin and the face behind @pediatric.dentist.mom to talk all things:

In this episode, Ben Edelman shares insights from his years studying the intersection of economics, digital marketing, and consumer protection. He and the host dive deep into the evolution of affiliate marketing, the early days of web advertising, and how regulation and business incentives have shaped online behavior—both good and bad. Ben also reflects on ad fraud, deceptive affiliate practices, legal enforcement challenges, and how platforms and advertisers can improve accountability in the digital space.

In this episode, we're joined by Diogo Ferreira, Director of Influencer Marketing at Webedia Creators — a global powerhouse building brand-safe, culturally relevant creator campaigns across 15 countries. From managing creator-brand alignment in Brazil's passionate creator ecosystem to leveraging AI for influencer vetting and content safety, Diogo shares how Webedia balances creative freedom with risk management. He dives into how they stay on top of shifting conversations through social listening, why micro-creators are the next big thing, and what “freedom with responsibility” really looks like in influencer campaigns. This episode is a masterclass in scaling safe and effective campaigns — without losing the human touch.

In this inspiring episode, host Allison Walsh welcomes Sara Stefanik—Director of Influencer Partnerships at Mom 2.0 and BabyCenter—to discuss what it really takes to build a brand that feels aligned, impactful, and positioned for long-term success.With over 15 years of experience in digital media and influencer strategy, Sara shares the behind-the-scenes insights of what top creators do differently, how to land meaningful brand partnerships, and why purpose is your most powerful business tool. Whether you're just starting out or scaling your platform, this conversation is packed with real talk, tactical advice, and encouragement for every stage of your journey. 

What happens when you build a company specifically to sell it—and then execute that plan? Liz Saunders went from running registration at Seller Summit to delivering the closing keynote, all while building Fluencer Fruit, the Chrome extension that helps Amazon Influencer creators optimize their content strategy. In this powerful episode, Liz reveals her entire exit playbook, from reading "Exit Preneur" before she even started building to keeping GAAP-compliant books from day one. But this isn't just an acquisition story—it's a masterclass in understanding the Amazon Influencer ecosystem, where creators earn 1-4% commissions and brands are discovering that video converts better than text, and UGC converts better than brand videos.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Re-Introducing Liz Saunders (03:30) The Journey of Fluencer Fruit(07:20) Amazon Influencer Program Insights(10:09) Shifts in Influencer Marketing(13:35) Brand Strategies for Influencer Engagement(19:05) Multi-Channel Selling(21:31) Building and Selling Fluencer Fruit(28:03) Insights from the Sales Process(32:05) Future Endeavors—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Liz's LinkedIn: https://www.linkedin.com/in/liz-saundersFluencer Fruit: https://fluencerfruit.com/_Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Jeff Oxford, Bryan Porter and more

เปิดพอดแคสต์เอพิโสดนี้ใน YouTube เพื่อประสบการณ์การรับชมที่ดีที่สุด ถ้าวันนี้คุณเป็นแบรนด์แล้วยังทุ่มงบการตลาดทุกอย่างไปที่การสร้างสื่อผ่านช่องทางของตนเอง นั่นอาจเป็นกลยุทธ์ที่เสี่ยงไป เพราะวันนี้แบรนด์รุ่นใหม่กำลังมีแต้มต่อที่พวกเขาไม่เคยมีมาก่อน นั่นคือการใช้พลังของ ‘Influencer Marketing' 70% ของวัยรุ่นเชื่อ Influencer มากกว่าดารา 80% ของแบรนด์ที่สำรวจกำลังใช้ Influencer  และวันนี้ผู้บริโภคเชื่อคอนเทนต์จาก Influencer มากกว่าจากแบรนด์ถึง 10 เท่า The Secret Sauce เอพิโสดนี้ เคน นครินทร์ สรุปเทรนด์ Influencer Marketing ประจำปี 2025 เผยข้อมูลสำคัญที่ชี้ให้เห็นว่า Influencer กำลังเป็นการตลาดเส้นทางหลัก ไม่ใช่ทางเลือก เผยแนวทางการสร้างกลยุทธ์ที่ช่วยสร้างแต้มต่อให้ผู้ประกอบการรุ่นใหม่ชนะรุ่นใหญ่ได้มากกว่าที่เคย

Is it really alllll about follower count when it comes to B2B influencer marketing? It's not. It's more about who's following you, than how many.  Vin Matano, Founder of Creatorbuzz, talks about how B2B influencer marketing programs can change brands if used correctly AND strategically. From building a full-funnel strategy to choosing the right creators, it can be the tool your brand needs to scale.  Plus, what does a good creator brief actually look like? What makes LinkedIn content stand out? How do you incorporate events IRL into your strategy? Some things may surprise you.  Whether you're a Marketer at a B2B company or someone who wants to know more about B2B influencer marketing, this is the episode for you.  Follow Vin: LinkedIn: https://www.linkedin.com/in/vinmatano/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

ถ้าวันนี้คุณเป็นแบรนด์แล้วยังทุ่มงบการตลาดทุกอย่างไปที่การสร้างสื่อผ่านช่องทางของตนเอง นั่นอาจเป็นกลยุทธ์ที่เสี่ยงไป เพราะวันนี้แบรนด์รุ่นใหม่กำลังมีแต้มต่อที่พวกเขาไม่เคยมีมาก่อน นั่นคือการใช้พลังของ ‘Influencer Marketing' 70% ของวัยรุ่นเชื่อ Influencer มากกว่าดารา 80% ของแบรนด์ที่สำรวจกำลังใช้ Influencer และวันนี้ผู้บริโภคเชื่อคอนเทนต์จาก Influencer มากกว่าจากแบรนด์ถึง 10 เท่า The Secret Sauce เอพิโสดนี้ เคน นครินทร์ สรุปเทรนด์ Influencer Marketing ประจำปี 2025 เผยข้อมูลสำคัญที่ชี้ให้เห็นว่า Influencer กำลังเป็นการตลาดเส้นทางหลัก ไม่ใช่ทางเลือก เผยแนวทางการสร้างกลยุทธ์ที่ช่วยสร้างแต้มต่อให้ผู้ประกอบการรุ่นใหม่ชนะรุ่นใหญ่ได้มากกว่าที่เคย

Jaxon Lane built a men''s skin care empire through innovation and strategic PR, earning organic celebrity endorsements from Nick Jonas and Niall Horan.For more on Jaxon Lane and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this insightful episode of the Remarkable Retail podcast recorded live at the CommerceNext Growth Show in New York, Sarah Henry, Vice President, Head of Content, Influencer & Commerce at Walmart, discusses how one of the world's largest retailers is at the forefront of digital innovation. Sarah shares her journey from classical pianist to marketing executive, charting her unique path into eCommerce and social media leadership.The discussion dives deep into how Walmart is meeting the evolving expectations of Gen Z and Gen Alpha consumers. Sarah explains how the boundaries between brand discovery, engagement, and purchase are transforming, particularly for younger demographics who now discover products on social platforms more than in physical aisles or via traditional search engines. She shares insights into Walmart's strategic shift, including the rollout of the "Who Knew?" campaign, which highlights surprising products and services available through Walmart, ranging from exclusive Pokémon cards to stylish fashion from brands like Free Assembly.A central focus of the conversation is "Walmart Creator", the brand's in-house platform launched to streamline influencer engagement and power social commerce. Sarah explains how this platform connects tens of thousands of creators directly with Walmart's ecosystem, enabling shoppable content that seamlessly bridges inspiration and transaction.The conversation also touches on the increasing role of artificial intelligence in commerce. Sarah emphasizes the balance between technology and human creativity, asserting that Walmart's approach is "tech-led and people-powered." She discusses how AI is being used to support creators, personalize experiences, and enhance the customer journey, while remaining cautious about authenticity and scale.Sarah offers a look at attribution and measurement, acknowledging progress while recognizing room for improvement. She also shares her excitement for the future of social commerce and the continued growth of the creator economy as a legitimate career path. Throughout the episode, she underscores the importance of adaptability and real-time testing in a retail landscape that is changing by the day. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

The #BackOffBobbie campaign lives on, because someone has to say what Operation Stork Speed refused to: the real risk in formula isn't just seed oils or trace heavy metals (the red herrings distracting the #MAHA moms). It's cronobacter, a rare but deadly bacteria that continues to fly under the radar while mommy influencers parade USDA organic labels and metal-free test results like gold stars.This week, we're joined by Natasha Vargas-Cooper of Radical Moms Union to expose the uncomfortable truths formula companies don't want mothers to know. We talk about the fox guarding the hen house of formula testing, the 626 NEC lawsuits filed against major manufacturer Abbott, RFK Jr.'s murky ties to the formula industry, and how social media marketing has become the newest weapon against maternal instinct.This conversation isn't about shame. It's about power: power in knowledge, power in truth, and power in numbers. It's time to reclaim motherhood from corporate capture. Get involved with RMU if mobilizing mothers to advocate for change makes you excited!

In this conversation, Alessandro Bogliari chats with Pierre-Loïc Assayag, CEO and founder of Traackr, discussing the evolution of influencer marketing, the challenges of pricing transparency, and the importance of adapting strategies to local markets. They explore insights from a recent panel at SXSW, the impact of social media platform changes, and the future of influencer marketing in a rapidly evolving landscape.

Subscribe to the show and get weekly tips from Tanya on how to grow, scale and diversify your online business.   In this episode of 'The Wire to Crush It Show,' Tanya interviews Nicole, a successful content creator in the beauty space. Nicole shares her journey from struggling with skin issues to becoming a beauty influencer with over a million followers. She highlights the importance of being real on social media, understanding your audience, and using data analytics to refine your messaging. Nicole also discusses how she and her partner Stacy created the SOS 60 method to help others grow their online presence. They delve into the importance of having your own digital product for long-term success and provide valuable insights into balancing personal and professional lives. Additionally, Tanya shares her personal success story using Nicole's beauty products. 00:00 Welcome and Introduction 00:27 Highlighting Community Success 01:02 Nicole's Social Media Impact 02:19 The Power of Authenticity 02:42 Nicole's Beauty Journey 04:23 From Frustration to Transformation 09:46 Building Influence in the Beauty Industry 10:41 Monetizing Social Media Presence 14:34 Optimizing Content for Growth 19:57 Effective Use of Bio Links 24:10 Owning Your Business: The Importance of Creating Your Own Digital Product 25:21 The Success of the SOS 60 Method 25:39 Transitioning from Beauty to Marketing: Lessons from Shalene Johnson 26:44 Building a Blueprint for Online Business Success 27:47 The Journey of Course Creation and Influencer Marketing 31:33 Balancing Life and Business: Advice for Aspiring Digital Creators 34:43 The Power of Authenticity in Social Media 35:59 Personal Stories and Testimonials: The Impact of Consistency 42:36 The Science Behind Natural Skincare 44:07 Conclusion and Final Thoughts   START HERE | Learn more about the different ways Tanya can help you in your business. Whether it's starting an online business or growing the one you have: https://www.tanyaaliza.com DIGITAL CREATOR STUDIO | My All-In-One Marketing System To Grow Your Audience, Build Your Email List, Build Amazing Marketing Funnels, Attract Perfect Leads & Sell Digital Products, While Building A Multi-Income Stream Online Brand. https://digitalcreatorstudio.com THE DIGITAL PRODUCT LAB | Transform Your Passion, Knowledge & Regular Content Into A Profitable Digital Product, Course, Coaching Program Or Membership—Even If You Have Limited Tech Skills, A Small Audience, or No Prior Experience. https://www.tanyaaliza.com/creator  MY FAVORITES | My personal camera and video gear, my health, wellness and beauty products, my favorite books and more: https://tanyaaliza.com/amazon  CONNECT WITH NICOLE DOMURET: https://my4oils.com  CONNECT ON INSTAGRAM: https://Instagram.com/tanyaaliza  SUBSCRIBE & WATCH ON YOUTUBE: https://www.youtube.com/TanyaAlizaTV  CAN I FEATURE YOU? Rate and review the show and tag me on social (@tanyaaliza)... I feature a new member of the community each week on my Social Media Platforms. The reviews help us and I'd love to feature you for taking the time to share your feedback.   Disclaimers: The discussions and opinions expressed on this podcast are intended for informational and educational purposes only. Results from the strategies or products mentioned can vary and are not guaranteed. Some of the links provided are affiliate links, meaning at no additional cost to you, we may earn a commission if you click through and make a purchase. Always conduct your own due diligence before making any financial decisions.

Influencer marketing isn't just for DTC anymore and Sarah Adam is here to prove it.  As the force behind Wix's growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more. And, there's something that most B2B marketers get wrong about influencer campaigns, why a good brief should actually be brief, and how to think about cost-per-view in an opaque market where creators set the rules.  Plus, we find out how Wix measures success, selects creators, balances creative freedom with brand guardrails, and manages long-term partnerships…all without over-engineering or over-scripting. Whether you're an influencer marketer looking for some new strategies or working on your first creator campaign, this is the episode for you. Follow Sarah: LinkedIn: https://www.linkedin.com/in/1sarahadam/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Donald Miller didn't set out to build a $100 million marketing empire; he just wanted to master the art of storytelling. While writing memoirs, he uncovered a powerful truth: every great story relies on a hero and a guide. That insight led to the creation of the StoryBrand framework, now used by thousands of businesses to clarify their message and scale. In this episode, Donald returns to unveil StoryBrand 2.0, an AI-powered upgrade of his classic framework. He shares how to position your business in a way customers can't ignore, using seven messaging soundbites to cut through the noise and transform your marketing, sales, and advertising goals. In this episode, Hala and Donald will discuss: (00:00) Introduction (02:26) The Captivating Power of Storytelling (04:37) The Birth of StoryBrand and StoryBrand AI (07:05) How Storytelling Helped Him Build a $100M Business (12:51) His Daily Routine and Productivity Tips (14:27) How the StoryBrand Framework Transforms Marketing (19:12) The 7 Soundbites Entrepreneurs Need to Drive Sales (31:43) Controlling Ideas vs. Taglines in Marketing (36:08) Leveraging Stakes for Greater Marketing Impact (39:49) Crafting Irresistible Story Gaps in Your Communication (45:38) Analyzing Brand Taglines and Messaging Strategies Donald Miller is the CEO of StoryBrand, Business Made Simple, and Coach Builder. He is the bestselling author of Building a StoryBrand, How to Grow Your Small Business, and his latest, Building a StoryBrand 2.0. Donald has helped over a million businesses, from scrappy startups to top brands like Chick-fil-A, scale through clear and compelling storytelling. He recently launched StoryBrand AI, a platform that combines his proven framework with artificial intelligence to generate sales marketing assets in minutes. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Donald's Book, Building a StoryBrand 2.0: bit.ly/StoryBrand2_0  Donald's Book, Blue Like Jazz: bit.ly/Blue_LikeJazz  Donald's Book, Building a StoryBrand: bit.ly/Building_aStoryBrand  Donald's Website, StoryBrand AI: storybrand.ai  Donald Miller: Storytelling for Business | E120: bit.ly/Storytelling_Business  Donald Miller: Be Your Own Hero | E153: bit.ly/BYOH-apple  Donald Miller: How To Make Your First Million | 214: bit.ly/MakeFirstMillion-apple Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  YouTube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Social Media Marketing, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast.

In this episode, we're joined by Megan Driscoll, Founder & CEO of EvolveMKD — a fiercely independent PR agency reshaping influencer marketing in healthcare, beauty, and wellness. From launching one of the biggest comeback campaigns for HydraFacial to navigating the tightrope between creativity and regulatory compliance, Megan reveals the systems and thinking behind Evolve's award-winning work. She shares how her team selects “Phys-Influencers,” manages brand risk, and builds long-term trust with creators in highly scrutinized industries. You'll also hear her thoughts on cancel culture, the future of AI in vetting and approvals, and why performance-driven creativity is the future of PR.

Brent Vartan is Managing Partner and Co-Founder at Bullish, a unique hybrid combining a branding agency and a consumer-focused venture fund. With decades of experience in brand strategy, Brent and his team have been early investors and builders behind some of the most iconic DTC and consumer brands of the past decade, including Peloton, Warby Parker, Casper, Harry's, Hu, Bubble, and more.In this episode of DTC Pod, Brent shares his perspective on what it takes to build generational consumer brands from the earliest stages. He discusses Bullish's hands-on investment approach, the importance of brand strategy as a growth mechanism, and what differentiates brands that become household names. Brent also breaks down real playbooks from companies like Sunday Lawn and Nom Nom, providing founders concrete advice on what it takes to build brands worth talking about—and worth buying.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Bullish's hybrid brand agency and VC model2. What it means to invest as “first money” and why it matters3. The difference between building a business and building a brand4. Why customer lifetime value (CLV) trumps CAC and COGS5. Product-market fit: moving from awareness to lifetime value6. How Bullish supports brands like Harry's and Nom Nom in their earliest days7. Tactical advice for founders on capital raising and allocation8. Building brands for acquisition vs. IPO9. The playbook for becoming an acquisition target (what buyers actually want)10. The underrated power of innovation and product launches11. The role of cultural relevance in DTC brand building12. Real-world examples from Sunday Lawn, Peloton, Bubble Beauty, and more13. How great DTC brands focus on AOV, CLV, and brand loyalty14. Pitfalls to avoid around capital structure and loss of momentumTimestamps00:00 Introducing Brent Vartan and Bullish03:49 Bullish's track record and notable investments05:22 What makes Bullish different10:10 Investing as “first money,” how Bullish evaluates concepts13:19 Patterns Bullish looks for in breakout DTC brands16:09 Deep dive: Sunday Lawn's growth and strategy18:36 Positioning Harry's and building a hundred-year business21:04 Timelines, capital, and operational realities for breakout brands23:37 Building for acquisition vs. IPO: how strategies diverge28:57 What buyers are really seeking in DTC acquisitions31:47 Nom Nom's Mars acquisition and the power of niche audiences33:59 The importance of cultural relevance and taking creative “shots”35:32 Bubble Beauty: case study in innovation and customer engagement38:27 Finding the right capital structure and maintaining founder equity41:06 The risks of stalling momentum and overplanning43:33 Where to allocate raised capital: innovation vs. marketing46:20 Where to find Bullish, Brent's socials, and their newsletterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokBrent Vartan - Managing Partner & Co-Founder of BullishBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

This episode is another seller strategy masterclass. We'll discuss 10 unique strategies that most of your competitors are not using. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us as we explore innovative seller strategies in the ever-evolving Amazon and TikTok Shop marketplace, with a special focus on leveraging Helium 10's exclusive tools. We'll uncover how understanding the history of products frequently bought together can open up new bundling opportunities and product lines. For instance, finding out that bat-shaped shower curtain hooks are often purchased with bat-shaped bath mats can spark ideas for unique product offerings. By tapping into these insights, sellers can enhance their advertising strategies and target customers more effectively, ultimately gaining a competitive edge in a crowded marketplace. We'll also discuss the transformative power of Helium 10's features, like automated keyword harvesting and heat maps. These tools not only streamline the process of discovering new keywords but also help manage inventory challenges. By automating notifications for relevant keywords and illustrating how shipping times are affected by stock levels, sellers can save time and optimize their listings. This provides a competitive advantage, allowing sellers to focus on strategic growth rather than tedious tasks. Additionally, we'll touch on TikTok Shop fulfillment tips, exploring how to distribute inventory effectively and utilize Amazon's Multi-Channel Fulfillment for a seamless order processing experience. Lastly, let's dive into the impact of influencer marketing and Amazon advertising on boosting brand reach and conversion rates. The Helium 10 influencer finder becomes an invaluable resource for identifying potential collaborators, while the widget provides insights into the most clicked products in search results. These tools, along with exclusive Amazon seller strategies, make Helium 10 an indispensable suite for optimizing business operations. By harnessing these resources, sellers can uncover opportunities that might be missed when relying solely on traditional methods, significantly reducing the time spent managing ad campaigns and positioning themselves for success. Listen in as we unpack these strategies and more, equipping you with the knowledge to thrive in the e-commerce world.  In episode 679 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Unique Seller Strategies Masterclass 09:48 - Automated Keyword Harvesting and Heat Maps 12:15 - Automated Keyword Tracking for Competitors 15:44 - Amazon FBA Inventory Management Tips 19:06 - Amazon Data for Competitor Sales  24:34 - Easily Migrate and Track Keywords 25:54 - Influencer Marketing and Amazon Advertising 30:06 - Wooden Egg Holder Advertising Confusion 32:43 - Optimizing Amazon PPC Campaigns Manually 37:39 - Exclusive Amazon Seller Tools and Strategies 37:57 - Helium 10 Bid Suggestions for ACoS

In this Season 10 finale of The Remarkable Retail Podcast, Steve interviews Vuori CEO & Founder Joe Kudla live on-stage during the closing keynote of the CommerceNext Growth Show in New York. Steve and Michael also are on-stage for a session gleaning the top retail trends of the year so far and set the stage for what's most important to focus on the balance of the year.Instead of covering the week's headlines, Michael and Steve zoom out to examine the trends that have defined the year thus far. Tariff turbulence remains the dominant storyline, with the July 9th extension deadline looming and limited trade progress made—raising uncertainty about supply chains, pricing, and margins. Retailers are already grappling with rising costs and making difficult decisions about whether to absorb the impact through vendor, consumer, or margin adjustments.They spotlight a troubling acceleration in store closures, forecasting 2025 as a record year for retail contraction, particularly in drugstore and department store categories. Meanwhile, growth continues to concentrate, with Amazon, Walmart, and Costco accounting for over half of all incremental retail gains. Smaller out-performers, such as Vuori and Abercrombie, stand out, but the middle is collapsing through a combination of unremarkable business designs and lackluster execution.The hosts also analyze the contrasting fortunes of Walmart's soaring apparel success versus Target's continued slump and reflect on emerging disruption from agentic AI—potentially reshaping how consumers search, shop, and connect with brands. With luxury contraction predicted for the first time in 15 years and labor dynamics in flux, retailers face a complex and volatile landscape.Then, it's over to an on-stage interview with Vuori CEO & Founder Joe Kudla, who joins Steve live for the closing keynote at the CommerceNext Growth Show in New York City for a candid and inspirational conversation about scaling a lifestyle brand with purpose. Joe shares how Vuori—rooted in the beachside town of Encinitas, California—pivoted from a near-collapse to a $5.5 billion valuation last year, thanks to an obsessive focus on product quality, fabric innovation, and deep community connection.Kudla walks listeners through Vuori's growth strategy: starting with DTC success, expanding to wholesale, and now operating over 80 physical stores—each serving as a local brand hub. He discusses how in-person retail drives stronger omni-channel customers and why authenticity in influencer partnerships is more important than ever in a crowded media landscape.As Vuori expands globally with new stores in London, Shanghai, and Seoul, Joe remains grounded in his role as the brand's chief product evangelist and men's fit model. His leadership lesson? Stay vulnerable, stay curious, and always lead with great products. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Entrepreneurship is pressure, patience, and pain—and most people aren't built for it. Before becoming one of the world's top marketing experts, GaryVee worked at his family's liquor store until he was 34, growing the business from $4 million to $60 million in annual sales. He was playing the long game, even as he loaded up cases of Dom Pérignon in his friends' BMWs. Just nine years after founding VaynerMedia, he scaled it to over 800 employees, servicing clients like PepsiCo and GE. In this episode, GaryVee delivers a masterclass in day trading attention and social media marketing, sharing how to leverage interest graph algorithms in content strategy and modern advertising. In this episode, Hala and Gary will discuss: (00:00) Introduction (04:22) Why Most People Can't Be Entrepreneurs (10:51) Doing What You Love Without Burning Out (15:08) The Real Mental Health Cost of Entrepreneurship (21:01) How Gary Spots Digital Trends First (26:16) TikTokification and the Rise of Interest Graphs (35:14) The Power of Targeted Audience Cohorts  (39:29) Mastering Platforms and Pop Culture for Virality (42:31) Using Strategic Organic Content to Win (47:50) Why Storytelling Is Everything in Marketing (52:00) Why Small Brands Can Now Beat Big Companies Gary Vaynerchuk, famously known as "GaryVee," is a serial entrepreneur, investor, and CEO of VaynerMedia, a leading advertising agency. He is a pioneer in digital marketing and social media, known for his early adoption of platforms like YouTube and X (formerly Twitter). With over 44 million followers across various social media platforms, Gary is a prolific content creator and host of the top-rated marketing podcast The GaryVee Audio Experience. He's also a five-time New York Times bestselling author, and was named on the Fortune list of the Top 50 Influential people in the NFT industry. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Gary's Book, Day Trading Attention: bit.ly/DayTradingAttention  Gary's Podcast, The GaryVee Audio Experience: bit.ly/TGVAE-apple  Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, SEO, E-commerce, LinkedIn, Instagram, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Online Marketing, Marketing podcast

Turn Everyday Teacher Life into a Powerful Marketing Partnership In this episode of The CEO Teacher® Podcast, I'm showing you how influencer marketing can unlock a whole new income stream for your teacher business—even if you don't consider yourself an influencer. Whether you're sharing Amazon finds, lesson plans, or classroom decor tips, your everyday teaching life is packed with potential. And the best part? You don't need thousands of followers to start building authentic, mutually beneficial partnerships that pay off. We'll chat about the power of being a teacher influencer in 2025, how to pitch brands (or other educators) with confidence, and what makes a partnership truly work. I'm also breaking down how to track what's actually working using engagement data, trackable links, and discount codes. You'll walk away with a clear influencer marketing strategy—and the confidence to get started today.   In this episode, you will learn: Why influencer marketing is perfect for teachers (even if you're not on TikTok!) Where to find your ideal brand partners and fellow influencers How to craft a pitch that's genuine, professional, and actually gets read What makes a teacher partnership mutually beneficial How to measure success and tweak your influencer marketing strategy over time Links Mentioned in this Episode about Influencer Marketing:  Follow @theceoteacher on Instagram for more real-life examples CEO Teacher® Resources Worth Their Weight in Gold You're already a wealth of knowledge! You're a teacher after all. You've got the skills, the passion, and the creativity to build a thriving online business. You may just not yet know what you want to create or how to get started.    If that's you- First things first:  Grab the “Start or Expand Your Teacher Business” workbook. It's your roadmap to success! This isn't just another worksheet to fill your Google Drive downloads folder– it's your personalized blueprint for getting started building a profitable online business.   Now if you are a seasoned CEO Teacher® who has all the systems in place, has started showing up, and is still feeling overwhelmed with all the tasks and to-dos of building your teaching legacy? No problem! Let's break it down together.    Your first step is to understand your CEO Teacher® Type, and all the goodness and inspiration that comes along with your already remarkable skill set! Take the 2 Minute quiz here so we can navigate the hard parts together!   And if leveling up your knowledge with books is your love language, I have a whole library shelf of goodness just for you! CEO Teacher® Book List Ready to connect with a community of inspiring educators? Join the conversation! Instagram: Tag me @theceoteacher and let's chat about your edupreneur journey. No topic is off limits, and it's always a party in the DM's- just sayin'   Podcast: Subscribe on iTunes and never miss an episode. This is your weekly go-to for all things teacher business, marketing, and mindset…   Leave a Review: Help other teachers discover the CEO Teacher® Podcast and lean into their teacher magic!   Join The Community: The CEO Teacher's Lounge is a community for ANY educator building an online business who doesn't want to do it alone. kaysemorris.com/patreon   Let's make your teacher dreams a reality!   P.S. Check out our latest CEO Teacher® Podcast episodes and blog posts for more inspiration and actionable advice. Teacher Influencers: Using Your Unique Teaching Magic to Grow Your Brand Your Guide to Becoming a Successful Teacher Influencer with Natalie Stuart Where to Start Affiliate Marketing: Tips for CEO Teachers®   P.P.S. Don't forget to grab your free bag of virtual teacher goodies and start making your mark online!   I believe in you! YOUR best is yet to come! Kayse