Podcasts about Influencer marketing

Guru Energy built customer loyalty and beat major competitors by understanding customer profiles in a crowded market and activating a unique influencer strategy.For more on Guru Energy and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

This episode features Mason Breeding, a talent manager in the gaming creator economy, discussing how gaming influencers are changing digital marketing. He explains what brands get right and wrong when working with creators and stresses the importance of authenticity and community. Breeding also talks about the value of long-term partnerships and smarter ad strategies in gaming.

Join us July 18–19 at the SPF Mastermind Event and learn exactly how to grow your gym, stand out in your community, and finally get the freedom you've been chasing—grab your seat here! Or click here: https://events.vincegabriele.com/july2025 In this episode of Ask Vince, Vince Gabriele and guest host Onur celebrate the show's unexpected #1 ranking and talk about what really got them there—not fancy studios, but straight-up consistency and care. Vince opens up about everything from recording podcasts on his phone while walking to how being known in your local community can make or break your business. They dig into what to do when old marketing stops working, how to refocus when you're feeling scattered, and why leveraging relationships matters more than slick tactics. It's honest, funny, and packed with real-world takeaways for gym owners who want to grow without the fluff. 5 Quick TakeawaysShow up every week. It's not the mic—it's the message.Get known locally. Fame in your town beats fame on Instagram.Track your numbers. If you don't measure it, you can't fix it.Pivot when needed. What worked last year might flop today.Borrow someone's audience. Partner up to grow faster. Join us July 18–19 at the SPF Mastermind Event and learn exactly how to grow your gym, stand out in your community, and finally get the freedom you've been chasing—grab your seat here! Or click here: https://events.vincegabriele.com/july2025 If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix⁠. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, ⁠Wix Studio⁠, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an unique view into B2B influencer marketing in today's creator economy.Key tips from Sarah: Pick influencers for their professional relevance, not follower count Focus on organic discovery over so-called influencer toolsInvest in long-term relationships, not just one-off campaignsTimestamps:00:00 – Introduction to Sarah Adam and her role at Wix02:27 – What is Wix Studio and how it differs from classic Wix04:10 – The branding challenge: shifting from B2C to B2B07:21 – Why influencer marketing is a long-term game08:36 – Metrics that matter: brand awareness vs. acquisition10:24 – Choosing the right platforms based on marketing goals13:00 – How to budget and benchmark for influencer campaigns18:14 – Finding the right influencers: tools vs. organic discovery22:28 – The rise of B2B influencer marketing on LinkedIn29:40 – Platform breakdown: what each one does best35:51 – Reposting and ad usage of influencer content40:49 – Advice for aspiring full-time creators47:11 – Sarah's career journey and advice to her younger self-------------------The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠.Check out the DMI's extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! ⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠.If you enjoyed this episode, please leave a review so others can find us!

As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you.For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors.Now, that number has exploded.Just one example of how many things you could possibly do with your business and your campaigns and your budget and your time.But to find success, my next guest says – focus on one thing.To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Gidon Rotteveel, co-founder, Delka Talents [https://www.delkatalents.com/]. Gidon manages a team of 25.Hear the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.Lessons from the things he madeYou always have to separate work from your personal lifeGreat things take time to growFocus on one thingYou don't need 100 employeesEntrepreneurship does not have an ageInfluencers come and goDon't let small setbacks in the business distract you from your insane visionDiscussed in this episodeAI Guild [https://join.meclabsai.com/]Adaptive Leadership: It's never too late to reinvent yourself (podcast episode #90) [https://marketingsherpa.com/article/interview/adaptive]Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (podcast episode #71) [https://marketingsherpa.com/article/interview/entrepreneurship]Best Practices Are Pooled Ignorance: 4 quick marketing case studies of brands that found success by taking a different approach [https://marketingsherpa.com/article/case-study/best-practices-different-approach-brands-marketing-case-studies]Customer-First Marketing: Every click is a wish (podcast episode #85) [https://marketingsherpa.com/article/interview/customer-first]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

What if the influencer economy, artificial intelligence, and your personal brand were the keys to future financial freedom? In this jaw-dropping episode, Jeff Dudan sits down with Samy Samandju, visionary founder of Creative App and Next.ai, to unpack how the intersection of AI, influencer marketing, and social commerce is changing everything we know about work, branding, and business models. From his humble beginnings in Cameroon to building million-dollar companies in Europe, Samy shares his powerful journey of resilience, innovation, and rebuilding after failure. They dive deep into AI avatars, personal branding, the death of traditional careers, and the rise of sovereign creators in the new digital age.

In this interview, YPulse's MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions for young consumers. The conversation emphasizes the power of authentic, user-generated content and touches on young consumers' strong commitment to DEI.

Send us a textEnjoying the Creator Economy Live podcast? Hear all these actionable insights and build connections with HUGE industry titan brands at Creator Economy Live East 2025. PLUS as a loyal listener, you can get 20% off your ticket using POD20 at checkout!On this episode of Creator Economy Live, Keith Bendes and Brendan Gahan sit down with Gabe Gomez — a social strategist who's made waves on LinkedIn and beyond. With experience at Edelman, Verizon, and now MCoBeauty, Gabe offers a unique perspective on what brands are getting right (and wrong) when it comes to influencer marketing.They dive into why the traditional influencer marketing playbook no longer works, how brands can take creative risks without losing control, and whether everyone needs to become a creator to stay relevant in today's digital landscape.You'll also hear their take on the latest industry news, including:- Meta's mixed reviews on its new editing tools- TikTok surpassing Twitch as the #2 live platform- New research revealing that finding the right creators is still the #1 challenge for marketers- YouTube's report on the rise of virtual creators- Peacock's bold move to bring TikTok talent to TV with four new original showsPlus, don't miss this week's Creator and Brand of the Week picks — featuring Zach King, Rob Mayhew, Alix Earle's viral Pantene moment, and more.Whether you're brand-side, agency-side, or building your own creator brand, this episode is packed with insight, inspiration, and actionable takeaways.

Susan Yara's journey to redefining skincare didn't start in a lab—it started in front of a camera. From reporting news in the Bronx to becoming a trusted beauty voice on YouTube, Susan built a community before she ever built a brand. With her platform Mixed Makeup, she offered something rare: expert-backed, educational content for women who were underserved by the beauty industry's hype-driven approach.But Susan wasn't just creating content. In 2019, she co-founded Naturium Skincare. Just four years later, she made headlines when she sold her company to e.l.f. Beauty for $355 million—and became one of the first content creators to successfully scale and exit a skincare brand.In this episode, Nancy and Susan go deep on the realities of building a digital-first beauty brand: funding operations before revenue, pivoting from an influencer to a founder mindset, and how it's so important to build authentic relationships with your community and retail partners. Susan shares the failures that shaped her, the influencer marketing tactics that actually work, and how she's balancing life as a founder, mom, and now solo parent.This is a story of vision, resilience, and reinvention. It's proof that you don't need to start with a perfect plan—you just need to start with purpose.Timestamps:[00:00] Introduction[03:12] Joining Forbes and building their first video network[04:55] Learning the power of early digital media[06:03] Getting into beauty and lifestyle content[07:24] Launching Mixed Makeup to serve older audiences[08:30] Early challenges funding high-quality content[09:45] Lessons from Susan's failed first business[11:15] Trying to bootstrap her own skincare brand[12:20] How COVID shut down her original plan[14:42] Joining Naturium and shaping brand direction[15:55] Why Susan moved away from “clean” marketing[17:02] Creating formulas that simplify skincare routines[18:08] Transitioning from influencer to business operator[19:20] Why pricing strategy matters for repeat customers[20:22] The shift in influencer strategy that changed everything[21:30] How nano influencers built authentic community[22:40] Using whitelisting to amplify UGC as ads[23:50] What brands get wrong about influencer selection[25:02] The power of founder-creator relationships[26:05] Getting into Target and making it work[27:15] Building a bold pitch retailers can't ignore[28:30] Launching Naturium body washes with intention[29:45] Hiring a CMO who can become your future CEO[30:58] The expanded role of modern CMOs[32:00] What to look for when hiring key leaders[33:12] Why Susan sold Naturium to e.l.f. Beauty[34:25] Balancing work and motherhood during scale[35:40] How moving to Miami created work-life structure[36:45] Advice for founders scaling fast or slow[38:00] The real reason behind building a brandResources Mentioned:Naturium | Websitee.l.f Beauty | WebsiteMixed Makeup | YouTube ChannelFollow Susan on Instagram and X, and check out her YouTube Channel.Follow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindset

The Head of Instagram, Adam Mosseri, explains 2 key features you might not know about - mute and restrict. Additionally, the Edits team has been adding new features to the app, and YouTube's Creator Insider team shares some updates about what they're working on. After the theme music, I do Wednesday Waffle, where I talk about something different for a bit. Are you struggling to manage your Instagram feed without unfollowing friends or feeling overwhelmed by unwanted content?  Join me, Daniel Hill, in this exciting episode of The Instagram Stories as I play a clip of Adam Mosseri, the Head of Instagram, about two powerful yet underutilized features that can transform your social media experience: Mute and Restrict.Adam shares invaluable insights into how the Mute feature allows users to curate their Instagram experience by stopping posts and stories from specific accounts without severing ties.  This is especially beneficial for those navigating content overload or wanting a break from certain accounts while maintaining their connections.  We also dive deep into the Restrict feature, a game-changer for anyone facing harassment.  This 'shadow block' option enables users to hide comments from restricted accounts, creating a safer online environment while still allowing the original commenter to see their remarks.  These features are essential for anyone managing a brand's online presence or those who may have experienced bullying on social media.But that's not all!  I also share the latest updates from the Instagram Edits app, including new beat markers and enhanced inspiration tools that are perfect for content creators looking to elevate their Instagram game.  Additionally, we hear from Lauren, a Program Manager at YouTube, who discusses the feedback surrounding the removal of the revert to original feature in YouTube Creator Studio and the exciting new playlist collaboration features that are on the horizon.This episode is packed with social media tips and insider insights on Instagram, making it a must-listen for anyone interested in social media marketing, influencer marketing, and the ever-evolving landscape of Instagram features and updates.  Whether you're looking to refine your Instagram DM strategy or stay updated on TikTok trends, this episode delivers the social media insights you need to navigate the creator economy effectively.Don't miss out on this opportunity to enhance your understanding of Instagram and stay ahead in the world of social media.  Tune in now to discover how you can leverage these Instagram features for a better social media experience!Show Notes:Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: Mute and Restrict (Instagram)Edits: App Updates (Instagram)YouTube: "Revert to original" Deprecation, Voting on Playlists, and Mini-Player (YouTube) Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Is de-influencing the end of influencer marketing? Not quite! More like a fresh summer breeze, what we all need after a long winter.  In this episode, we break down the trend that's taken over TikTok and Instagram, where creators and people like you and me push back against overconsumption and hype. But rather than signalling the downfall of the influencer marketing industry, de-influencing is driving a shift toward honesty, relevance, and real value. Tune in to learn: Why de-influencing is a wake-up call and not a warning sign How consumer expectations are evolving in the creator economy What brands can do to stay relevant and trusted in a de-influencing era

In this episode of the Inner Edison Podcast, host Ed Parcaut sits down with Simon Phillips, a New Zealand-based entrepreneur with a remarkable journey through the highs and lows of building e-commerce brands and agencies. Simon opens up about launching his first successful brand at 19, scaling it to seven figures, and then losing it all—only to bounce back with a new agency and, ultimately, a powerful accelerator program for e-commerce businesses. Through candid discussions, Simon shares hard-earned insights on what it really takes to build, lose, and rebuild both business and self-belief. The conversation covers the pitfalls of working with agencies, the shift to training internal teams, the power of niching down for business growth, and the crucial balance between personal development and professional success. You'll also hear their thoughts on leveraging AI, building community, and why focusing on your core customer is more important than ever. Whether you're an entrepreneur, marketer, or anyone seeking inspiration through adversity, Simon's story and Ed's wisdom will leave you with valuable takeaways on resilience, reinvention, and the importance of both inner and outer work in business. Learn more about Simon Phillips at E-commerce Accelerator. Tune in, get inspired, and discover why your greatest confidence often comes from your greatest defeats.  **Contact Ed Parcaut:** -

If you've been listening to the podcast recently, you must have asked yourself, "where did Mike Jackness go?".  Today, he's on the podcast to talk about his journey from running multiple e-commerce brands to transitioning out of the industry.   Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business.   Timestamps 00:00 - The Journey of Mike Jackness 02:32 - Transitioning from E-commerce to New Ventures 04:03 - The Impact of Amazon and Tariffs on E-commerce 12:01 - The Future of E-commerce and Emerging Opportunities   As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

The Head of Instagram, Adam Mosseri, answers questions about reach and engagement, plus some updates to the Edits app and how many Stories you should be posting per day. (Hint: it's less than you'd think).Are you struggling to boost your Instagram engagement?  Join me, Daniel Hill, as I dive into the latest insights from Adam Mosseri, the Head of Instagram, in this episode of The Instagram Stories - Social Media News.  We unpack the key takeaways from Mosseri's recent Ask Me Anything session, where he addressed the pressing questions on Instagram strategies that every content creator should know.  Discover the optimal number of stories to post daily and how posting Reels can significantly impact engagement.  Mosseri emphasizes that while video content generally garners more engagement than photos, both formats have their unique advantages on the platform.  This episode reveals that there is no strict rule on how many stories to share; rather, the focus should be on quality and viewer retention to maximize your Instagram engagement.  We'll also explore the effectiveness of trending audio clips from social media and how they can enhance your reach, although they aren't mandatory for success.  As we navigate through the evolving landscape of Instagram features and updates, I'll share insider insights on Instagram's latest functionalities, including the status of Notes and exciting upcoming updates to the Edits app.  This episode is packed with social media marketing tips that will help you refine your Instagram DM strategies and elevate your overall content strategy.  Whether you're a seasoned influencer or just starting out, you'll gain valuable knowledge on social media trends and effective strategies to thrive in the creator economy.  Tune in to learn how to leverage Instagram carousels and master your Instagram engagement with practical advice from a leading voice in the industry.  Don't miss out on this opportunity to stay ahead in social media marketing!  Join me for an engaging discussion that will empower you to elevate your Instagram game and keep you informed on the latest Instagram news updates and TikTok trends.  Let's unlock the secrets to effective Instagram engagement together! Show Notes:Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Robyn Nissim began her career on the agency side of advertising, launching social channels for global brands like Michelin and Nissan. After five years in the Ad World and winning a Webby Award, she realized she could make waves on social platforms using zero brand dollars, which led her to launch an independent freelancing business.During this time, Robyn built out Ulta Beauty's entire influencer marketing program, leading strategy and execution for their team. She went on to build and manage some of the largest social communities in the world, in-house on the brand side, taking Anastasia of Beverly Hills to its peak (24M Followers on Instagram) and building out Alo Yoga's entire social footprint, sprouting to +4M in less than one year.After driving massive results at both brands and receiving acknowledgments from Instagram, Robyn founded Social Proof Agency (SPA) and began facilitating training programs designed to help individuals, teams, and organizations adopt a social-first mindset. Through interactive workshops and hands-on learning, SPA equips teams with the knowledge and tools to execute Social Media and Influencer Marketing strategies in-house.

No matter how we define the edge, the special requirements for use in harsh environments drive unique product decisions. This episode of Utilizing Tech, brought to you by Solidigm, features Alistair Bradbrook, founder of Antillion, discussing edge servers with Jeniece Wnorowski and Stephen Foskett. It pays to start with the intended outcome, defining the solution based on customer needs rather than with the technology at hand. This is especially true at the edge, where unique requirements for mobility, power, ruggedness, and manageability drive novel configurations. When it comes to defense applications, AI is driving greater collection of data at the edge, yet connectivity is often inconsistent, driving increasing processing power. Yet the current CPUs can often handle inferencing in edge use cases, especially when the rest of the server, including storage, can handle high data transfer rates. Edge computers have always needed more storage capacity, and the latest SSDs can bring incredible amounts in a small form factor. Antillion is also a leader in conduction cooling, bringing liquid and immersion cooled devices to market for demanding applications. They are also working to bring disaggregated servers to market using CXL technology, a topic covered in detail on season 4 of this podcast. The edge is all about constraints, and this limitation drives incredible innovation.Guest:Alistair Bradbrook is the Founder and COO of Antilion. You can connect with Alistair on LinkedIn and learn more about Anitllion on their website. Hosts: ⁠⁠⁠Stephen Foskett⁠⁠⁠, President of the Tech Field Day Business Unit and Organizer of the ⁠⁠⁠Tech Field Day Event Series⁠⁠⁠⁠⁠⁠Jeniece Wnorowski⁠⁠⁠, Head of Influencer Marketing at ⁠⁠⁠Solidigm⁠⁠⁠ ⁠⁠⁠Scott Shadley⁠⁠⁠, Leadership Narrative Director and Evangelist at ⁠⁠⁠Solidigm⁠⁠⁠Follow Tech Field Day ⁠⁠⁠on LinkedIn⁠⁠⁠, ⁠⁠⁠on X/Twitter,⁠⁠⁠ ⁠⁠⁠on Bluesky⁠⁠⁠, and ⁠⁠⁠on Mastodon⁠⁠⁠. Visit the ⁠⁠⁠Tech Field Day website⁠⁠⁠ for more information on upcoming events. For more episodes of Utilizing Tech, head to ⁠⁠⁠the dedicated website⁠⁠⁠ and follow the show ⁠⁠⁠on X/Twitter⁠⁠⁠, ⁠⁠⁠on Bluesky⁠⁠⁠, and ⁠⁠⁠on Mastodon⁠⁠⁠.

Aaron Nosbisch is the founder and CEO of BRĒZ, a cannabis social tonic beverage designed as an alcohol alternative that offers a euphoric, feel-good effect without the downsides of alcohol. He built his expertise in e-commerce from an early age, launching multiple internet brands and scaling previous ventures like MONQ (portable aromatherapy diffuser, 0 to $15 million in three years as CMO), and running Lucyd Media, the world's largest cannabis social advertising agency, which run 80% of meta ads for the cannabis space.In this episode, Aaron and Blaine explore how BRĒZ identified untapped demand, iterated their product to solve a genuine founder problem, and brought it to market with precision: leveraging lean startup methodology, subscription-first landing pages, micro-batch production, effective founder-led UGC creative, and meticulous customer service. They discuss cash flow realities, funding first runs, the role of retention in beverage DTC, and how direct-to-consumer momentum powers retail expansion and shelf velocity. Aaron also shares transparent insights on ad spend, internal ops, and the principles that fuel brand growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pillars of a Successful DTC Brand2. Challenges of Scaling Beverages DTC3. Early Stage Funding and Resources Management4. Supply Chain Processes in Product Launches5. Team Building, Finding the Right Partners6. Pre-Launch and Launch Strategies7. Testing and Iterating Ad Campaigns8. Founder-Led Content in Advertising 9. Guerrilla Strategies for Audience and List Building10. Media Buying, Optimizing CAC, and Scaling Spend11. Building AOV, Subscription, and Retention12. Customer Feedback and Iteration Cycles13. Importance of Timing and Market ReadinessTimestamps00:00 Introducing Aaron and BRĒZ05:06 The “alcohol alternative” white space and product vision13:21 Launching a DTC beverage: initial capital and inventory20:32 Validating demand, managing resource constraints25:44 First ads and sales: founder content, guerilla tactics34:07 Early CACs, ad budgets, and optimizing for LTV38:22 E-commerce vs retail: channel mix and growth phases46:50 Key takeaways & where to follow Aaron and BRĒZShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAaron Nosbisch - Founder and CEO of BRĒZBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

TikTok is working on a new Creator Chat Room feature to connect up to 300 people per chat, plus they're offering a small business education webinar series. Meta has rolled out some key updates for advertisers, Edits has some new features to know about, and Ashley Coffey shares what's new this week in the world of AI.Are you ready to unlock the latest secrets from the world of social media?  Join me, Daniel Hill, as I dive into the exciting updates from the recent IAB New Fronts event in New York City, where we explore groundbreaking advertising developments from platforms like TikTok and Meta.This episode of The Instagram Stories is packed with insights on TikTok's new Creator Chatroom feature, designed to help creators forge deeper connections with their audience through text-based chat rooms.  This innovative tool not only enhances engagement but also serves as a valuable platform for gathering feedback in a more private setting.  As TikTok continues to evolve, staying updated on TikTok trends is crucial for anyone involved in social media marketing.Switching gears to Meta, I share the latest advertising solutions unveiled at the event, including Reels Trending Ads and exciting updates to the Creator Marketplace.  With new ad formats rolling out on Facebook and Instagram, it's essential for advertisers to remain informed about these changes to maximize their reach and effectiveness in the ever-changing landscape of social media.  I'll provide you with key social media marketing tips that you won't want to miss!In a special segment, I'm thrilled to welcome Ashley Coffey from the Coffee and Code podcast, where we discuss significant AI updates impacting the industry.  From TikTok's ongoing legal issues regarding user data to Meta's potential reintroduction of facial recognition features in its products, we cover the implications of these developments for the creator economy and influencer marketing.  This insider insight on Instagram and other platforms is vital for anyone looking to navigate the complexities of social media strategies.As we wrap up the episode, I'll recap the latest trends in social media and advertising, encouraging you to engage with the content and share your thoughts.  Whether you're looking for Instagram DM strategies, Instagram features and updates, or tips on optimizing your social media presence, this episode has something for everyone.  Tune in to gain valuable insights that can elevate your social media game!Show Notes:Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok Creator Chat Room (Threads)TikTok Academy Small Biz Fest Webinars (TikTok)IAB NewFronts 2025: Meta Presents New Solutions for Creators and Brands (Meta)Edits App Updates (Instagram) This Week in AI from Ashley Coffey:Ireland's DPC fines TikTok €530M for illegally sending European user data to China and orders it to bring such transfers into compliance within six months (TechMeme)At a Manhattan event, TikTok executives tried to reassure ad clients, saying that “we are absolutely confident” in TikTok and “in the future of this platform” (TechMeme)A US jury awards Meta nearly $168M in damages from NSO Group in connection with the 2019 spyware attack on more than 1,400 WhatsApp users' phones (TechMeme)Meta is once again considering facial recognition for its smart glasses and other devices, after abandoning the idea over ethical concerns in 2021 (TechMeme)Microsoft shut down Skype on May 5, capping a remarkable 21-year run for software that for many embodied the open internet and had 300M+ users in its heyday (TechMeme)Spotify debuts a “plays” metric for podcasts that shows users and creators how many times people have actively listened to or watched an audio or video episode (TechMeme)Snap unveils AI-powered advertiser solutions, Sponsored Snap updates (MarketingDive) Connect with Ashley:Ashley Coffey from Coffey and Code (Website)Coffey and Code Podcast (Podcast) Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jennifer Quigley-Jones is the CEO of Digital Voices, an award-winning Influencer Marketing agency she founded in 2017 with just a £500 personal investment. She is passionate about empowering the next wave of entrepreneurs and frequently speaks at international events like TEDx, SXSW, and Web Summit.On The Menu:1. Define and track ROAS and CAC metrics each quarter.2. Act as a strategic partner, not just a service provider.3. Leverage YouTube for stronger ROI over Instagram stories.4. Maintain brand approval rights and content licensing in influencer deals.5. Integrate influencer campaigns with CRO, microsites, and analytics.6. Recognize lost credit when consumers act outside tracked funnels.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#JenniferQuigley #DigitalVoices #Outgrow #SocialMedia #InfluencerMarketing #ROI #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Click the link to learn more and get your tickets to see Vince and Ari speak at the SPF Mastermind July 18th and 19th.https://events.vincegabriele.com/july2025 Podcast SummaryIn this rare and insightful interview, Vince Gabriele sits down with Ari Weinzweig, co-founder of Zingerman's Delicatessen in Ann Arbor, Michigan. From its humble beginnings in 1982 with a $20,000 bank loan and a staff of two, Zingerman's has grown into a community of businesses with over 750 employees and annual revenues exceeding $80 million . Ari shares the principles and practices that have guided this growth, emphasizing a commitment to quality, community, and a unique organizational culture. This conversation offers valuable lessons for entrepreneurs and business leaders aiming to build sustainable and values-driven enterprises. 5 Key Points DiscussedVisionary Leadership: Ari discusses the importance of having a clear vision and staying true to core values in guiding business growth.Community Engagement: Insights into how Zingerman's fosters a strong sense of community among employees and customers.Innovative Business Model: Exploration of Zingerman's unique approach to business expansion through a community of businesses rather than traditional franchising.Employee Empowerment: The role of open-book management and employee ownership in creating a motivated and accountable workforce.Resilience and Adaptation: Lessons learned from navigating challenges and adapting to changing market conditions while maintaining the company's mission. Click the link to learn more and get your tickets to see Vince and Ari speak at the SPF Mastermind July 18th and 19th.https://events.vincegabriele.com/july2025 If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

If you've ever struggled with managing multiple tools for your podcast or wondered how to turn your podcast into a powerful business engine, then you must listen to this episode. Nathan Gwilliam shares how his frustration with disjointed podcasting tools led him to create PodUp, an all-in-one solution integrating over 50 podcasting tools. He also discusses the birth of PodAllies, a done-for-you podcast production and marketing studio, and how podcasting can be a game-changer for CEOs and entrepreneurs.

Wondering whether you should invest in influencer marketing or UGC for your next launch? In this episode, we're going to break it down — what's the difference, what's the actual goal behind both approaches, and how to choose the best option for your next launch.Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

Ever wondered what it's really like to work behind the scenes with a major online creator? Join us this week as we sit down with Annie Varellas, the Brand Manager for our host, Corporate Natalie! Annie pulls back the curtain on her fascinating role in the world of influencer marketing, giving us a glimpse into her day-to-day life and the surprising aspects of working so closely with a creator. We delve into compensation, how to get a job in the space, the power of building a company with an all-woman team, and the unique advantages of open communication in the workplace. Listeners chimed in with burning questions around the need for a large social battery, Annie's unconventional sleep schedule, fitness routines, and the pair's professional pet peeves. Discover the professional strengths and weaknesses that balance this dynamic duo. Go to https://Goodr.com/demoted and use promo code DEMOTED for Free Shipping! We want to hear from you! Send in your Corporate Confessions, Dear Demoted questions, and Shout-outs right here: ⁠https://forms.gle/nJc667dUL65Xh63C6⁠ Episode Content: 00:00 - Introducing Annie Varellas, Brand Manager for Corporate Natalie 03:44 - What does a Brand Manager do in influencer marketing? 08:29 - A Week in the Life of Corporate Natalie's Brand Manager 13:21 - Something Surprising about Working for a Creator 15:46 - Is Annie Fairly Compensated in her Role? 18:23 - Crafting Your Ideal Job 22:23 - Building a Company with an All Woman Team and the Advantage of Open Emotions in the Workplace 28:03 - Questions from Listeners: Who has a bigger social battery? 30:29 - Annie's Crazy Sleep Schedule 32:35 - Pet Peeves Working with Corporate Natalie 35:55 - Corporate Natalie's Fitness Journey and Annie's Triathlon 39:15 - A Professional Strength that is the other's Weakness 41:21 - Dating in San Francisco as an Influencer 43:07 - Things you might not know about Corporate Natalie and her Brand Manager Annie 46:03 - Tips for Giving Feedback to a Sensitive Employee 48:12 - Promoted or Demoted: Weekend Work, VLogging, Fighting in the Newark Airport 52:35 - Dear Demoted: What is the Appropriate Response Time for Work Messages? 56:29 - Shout outs to the Moterheads

✨ Camille Zingoni, Influencer Marketing Lead at TBWAChiatDay for Nissan United☁️ How Camille transitioned from PR to social to influencer marketing ☁️ What influencer marketing looks like when you're selling cars ☁️ Why Nissan sends creators to factories instead of beach resorts ☁️ The magic of brand alignment and long-term influencer partnerships ☁️ How trusting your gut and getting a little woo-woo can guide your careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

HOLY hat innerhalb kürzester Zeit eine Fanbase aus Hunderttausenden für ihre Softdrink Alternative gewonnen. Mitgründer Mathias Horsch gibt einen Einblick in die Erfolgsgeschichte hinter der Direct-to-Consumer-Marke, die in nur vier Jahren von der Idee auf über 60 Millionen Euro Umsatz gewachsen ist.  Mathias teilt, wie Holy mit Gaming-Energy-Drinks gestartet ist und sich heute als internationale Better-for-You-Softdrink-Marke etabliert hat. Er spricht über die Herausforderungen beim Aufbau einer Marke, den Weg zu profitablen Unit Economics, und wie Holy durch Community Building, Influencer Marketing und klare Wachstumsstrategien zum Marktführer wurde. Was du lernst: Von der Idee zur Marke: Wie Holy als pulverbasierter Gaming-Energy-Drink begann und sich schnell zu einer breiteren Softdrink-Marke entwickelte Warum „Naivität“ und schnelles Handeln der Schlüssel zum Start waren Die drei Wachstumshebel von Holy: Internationalisierung: Wie Holy früh Märkte wie Frankreich und UK erschlossen hat Distribution: Vom Direct-to-Consumer-Geschäft zum strategischen Einstieg in den Handel Produktexpansion: Erweiterung von Energy-Drinks auf Hydration und Eistee, um neue Zielgruppen zu erreichen Community und Influencer-Marketing: Wie Holy mit kreativen Test-Programmen und Mikro-Influencern eine loyale Fangemeinde aufgebaut hat Warum Authentizität und direkter Kundenkontakt entscheidend für den Erfolg sind Effizientes Wachstum: Wie Holy mit nur 50 Mitarbeitenden über eine Million Euro Umsatz pro Person erzielt Warum der Fokus auf Partner für Produktion und Logistik das Unternehmen schlank und skalierbar hält Die Zukunft von Holy: Wie Holy den Einstieg in den Handel skaliert und gleichzeitig die Online-Community weiter ausbaut Warum Brand-Marketing, Sampling und innovative Kampagnen wie Seven vs. Wild die nächste Wachstumsphase prägen ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu Mathias: LinkedIn: https://www.linkedin.com/in/mathiashorsch/  Website: https://de.weareHOLY.com/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Marker: (00:00:00) Go-o-Market von Holy: Was alles schief lief (00:07:12) Markenaufbau von Holy (00:19:04) Teamaufbau Pre-Launch (00:21:32) Unit Economics & Customer Acquisition Costs (00:26:39) Gesunde Retention Rates einer D2C Firma (00:32:08) Holy's Wachstumsstrategie (00:39:15) Teamentwicklung after-Launch (00:44:23) Wertschöpfung bei Holy: Inhouse Team vs. externe Dienstleister (00:51:06) Herausforderungen, das Momentum zu erhalten (00:58:45) Kanäle für Akquise & Kundenbindung, Herausforderungen im Retail (01:12:38) Zusammenfassende Tipps für erfolgreiche erste Viralität des Produkts

In this episode of Let's Talk Marketing with NDUB, Nathan Webster talks to Sofia Carvajal, a professional soccer player, influencer and entrepreneur who shares her inspiring journey from Colombia to the United States. Sofia shares how she earned a scholarship through playing pro in Colombia to pursue her passion for women's soccer at Oklahoma City University, later becoming pro in Malta, and opens up about the challenges she faced along the way. Now Sofia has started her own semi-pro women's soccer team, Miami Grove FC in Miami. From balancing content creation to mentoring young players and being a pro athlete, Sofia's story is filled with resilience, heart, and a positive mindset. Guest Name: Sofia Carvajal Title: Professional Soccer Player & Founder Semi-Pro Team: Miami Grove FC Miami Grove FC: https://www.instagram.com/miamigrovefc/  Social: https://www.instagram.com/sofiacarvajal_9/   Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

Much of what we take for granted in the IT industry was seeded from HPC and the national labs. This episode of Utilizing Tech features Gary Grider, HPC Division Leader at Los Alamos National Labs, discussing leading-edge technology with Scott Shadley of Solidigm⁠⁠⁠ and Stephen Foskett. The Efficient Mission Centric Computing Consortium (EMC3) is working to bring technologies like sparse memory access and computational storage to life. These technologies are designed for today's massive scale data sets, but Moore's Law suggests that this scale might be coming soon to AI applications and beyond. The goal of the national labs is to work 5-10 years ahead of the market to lay the foundations for what will be needed in the future. Specific products like InfiniBand, Lustre, pNFS, and more were driven forward by these labs as well. Some promising future directions include 3D chip scaling, analog and biological computing, and quantum chips.Guest: Gary Grider, HPC Division Leader at Los Alamos National LabsHosts: ⁠⁠Stephen Foskett⁠⁠, President of the Tech Field Day Business Unit and Organizer of the ⁠⁠Tech Field Day Event Series⁠⁠⁠⁠Jeniece Wnorowski⁠⁠, Head of Influencer Marketing at ⁠⁠Solidigm⁠⁠ ⁠⁠Scott Shadley⁠⁠, Leadership Narrative Director and Evangelist at ⁠⁠Solidigm⁠⁠Follow Tech Field Day ⁠⁠on LinkedIn⁠⁠, ⁠⁠on X/Twitter,⁠⁠ ⁠⁠on Bluesky⁠⁠, and ⁠⁠on Mastodon⁠⁠. Visit the ⁠⁠Tech Field Day website⁠⁠ for more information on upcoming events. For more episodes of Utilizing Tech, head to ⁠⁠the dedicated website⁠⁠ and follow the show ⁠⁠on X/Twitter⁠⁠, ⁠⁠on Bluesky⁠⁠, and ⁠⁠on Mastodon⁠⁠.

Marketing and social media weren't part of Kelly Roach's world when she grew up just above the poverty line in rural Pennsylvania. She cleaned toilets to pay for dance lessons and learned early that hustle trumps circumstance. That same grit propelled her from an entry-level sales desk to the youngest vice president at her Fortune 500 company in just eight years, landing the “impossible” accounts her peers had chased for years. Instead of settling, she rose at 5 a.m. to build a coaching side hustle that became an eight-figure enterprise guiding founders from six to seven figures. In this episode, Kelly unpacks her five-step Conviction Marketing framework and three-tier pyramid that turns ordinary how-to content into a category-of-one brand. In this episode, Hala and Kelly will discuss: (00:00) Introduction (01:11) Kelly Roach's Humble Beginnings (05:20) Rising Through Corporate Ranks (09:27) Building a Business While Working Full-Time (10:16) The Importance of Sacrifice and Patience (20:19) Conviction Marketing: The Book (29:35) Identifying Industry Gaps and Building a Support Team (30:10) Introduction to the Marketing Pyramid (30:36) How-To Marketing (32:57) Hope Marketing (39:40) Conviction Marketing (51:05) Building Your Tribe Kelly Roach is the founder and CEO of Kelly Roach Coaching, creator of the Unstoppable Entrepreneur Program, and host of the top-20 marketing podcast The Kelly Roach Show. She is a bestselling author of four books, including Conviction Marketing. A trusted expert featured on ABC, NBC, Fox, and The CW, she equips entrepreneurs with the Live Launch Method, content marketing playbooks, and influencer marketing strategies to scale sustainably. Her work bridges the gap between Fortune 500 strategy and entrepreneurial agility, drawing from her background as an NFL cheerleader turned corporate executive. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at⁠⁠ ⁠⁠⁠⁠youngandprofiting.co/shopify⁠⁠ Airbnb - Find yourself a co-host at⁠⁠ airbnb.com/host⁠⁠ Indeed - Get a $75 sponsored job credit at⁠⁠ indeed.com/profiting⁠⁠   Microsoft Teams - Stop paying for tools. Get everything you need, for free at⁠⁠ ⁠⁠⁠⁠aka.ms/profiting⁠⁠ LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at⁠⁠ ⁠⁠⁠⁠linkedin.com/profiting⁠⁠ Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits™ by going to⁠⁠ ⁠⁠⁠⁠joinbilt.com/PROFITING⁠⁠. Mercury - Streamline your banking and finances in one place. Learn more at⁠⁠ ⁠⁠⁠⁠mercury.com/profiting⁠ Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, Marketing, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing podcast

Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands.TakeawaysMany creators are lifestyle creators and chefs.We have many of the largest creators in the world.We are agnostic to the verticals.Creators drive outcomes for brands.We need to ensure that the creators are going to drive the most efficiency.Performance for brands is key.B2B creators are also included in our approach.Diversity in creator types enhances brand partnerships.The platform supports various creator verticals.Driving outcomes is the ultimate goal for creators.Chapters00:00Introduction to Agenteo and Arthur Leopold21:13The Evolution of Creator Marketing25:15Challenges in Creator Collaboration29:15The Role of Micro-Creators32:14Agenteo's Innovative Marketplace Solution35:24Future Trends in Creator Commerce38:25Closing Thoughts and Future Outlook

Discover how this Amazon seller scaled her business from $1.5M to $5M in just 5 months! Learn her top strategies, brand tips, and growth secrets in this episode.   Discover the riveting journey of Palak Raniwala, a remarkable entrepreneur who catapulted her Amazon sales from $1.5 million to a staggering $5 million in just five months. We trace Palak's path from her early e-commerce missteps to her current success, all while exploring the pivotal role of storytelling in marketing. Her move from London to Austin and her immediate dive into the Market Masters event showcase her relentless commitment to her craft. Palak's story is a powerful testament to the transformative power of resilience and learning from past mistakes, with insights that any aspiring entrepreneur would find invaluable.   In this episode, we explore the art of brand storytelling, drawing inspiration from historical diamond marketing strategies to enrich a home linen business. By forging authentic connections through influencer marketing, Palak and I emphasize the importance of community and personal narratives in elevating a product's allure. Alongside these insights, we discuss the dynamic landscape of e-commerce and the necessity of maintaining a consistent brand voice across platforms like Amazon, Shopify, and Instagram. Through our conversation, listeners gain a deeper understanding of the challenges and strategies that define successful online ventures.   As we navigate the complexities of Amazon business growth, the episode highlights the impact of networking and strategic outsourcing. From managing inventory with Amazon to the power of virtual bundling, Palak shares her insights on leveraging industry events for breakthrough opportunities, like reinstating a suspended Amazon account. We also explore the critical nature of seasonal trends, revealing why spring and summer are prime times for home goods sales. With an eye on future aspirations, Palak discusses the potential of e-commerce and the ambitious goal of reaching $20 million in sales, showcasing the limitless possibilities when innovation, persistence, and strategic feedback converge. In episode 445 of the AM/PM Podcast, Kevin and Palak discuss: 00:00 - From Retail to E-Commerce Success 12:41 - Building a Home Linen Business 13:22 - Influencer Marketing for Amazon Sellers 19:09 - Market Masters and Community Networking Power 25:36 - Business Growth and Expansion Strategies 34:58 - Outsourcing and Brand Building Success 36:28 - Expanding Product Range With Multiple Suppliers 43:18 - Challenges and Successes in Brand Building 46:18 - Seasonal Trends in Home Sales 47:43 - Amazon Business Pricing Multiples Setting 51:22 - Growing Business Through Branding Efforts 53:09 - Kevin King's Parting Shot

Courtney Carter is the Seattle Sounders FC & Reign FC Chief Revenue Officer (CRO)In this episode, Courtney shares her journey from being a high-level soccer player to a key player in sports marketing and talent representation. She discusses her experiences at Major League Soccer, ESPN, and CAA, emphasizing the importance of diversifying across traditional and new media platforms. Courtney also highlights the evolution of soccer in America, the rise of social media and the creator economy, and her innovative projects at Seattle Sounders and Rain.Key topics covered in this episode:Courtney's transition from playing soccer to sports marketing.Starting at Major League Soccer before moving to ESPN.Evolution of commercialisation of soccer in the U.S.Social media transforming the way talent is represented.Being an early adopter of the creator economy.Launching Carter Media Group, to represent innovative talent.Reclaiming identity is crucial in the entertainment industry.Seattle Sounders and Rain focusing on community-driven storytelling.The importance of authentic partnerships in sports marketing.You can follow what Courtney Carter is up to on LinkedInLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Nick Tran, Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Have you been using Meta's AI? Mark Zuckerberg, head of Meta, announced a new Meta AI app. Additionally, Peacock is giving some creators their own shows, and the YouTube Creator Insider team shares some updates for the platform, including improved captions.What if the latest innovation from Meta could change the way we interact with AI forever?  In this episode of The Instagram Stories, I dive into the intriguing updates from Meta's Mark Zuckerberg regarding the newly launched Meta AI app.  While this app promises personalized voice interactions and management of various AI devices, I can't help but express my skepticism about its necessity compared to established tools like ChatGPT.  Are we really in need of another AI tool, or is this just another addition to the already crowded tech landscape?As I explore the Meta AI app, I raise important concerns about privacy and the implications of integrating more personal data into Meta's ecosystem.  With the growing focus on social media marketing and social media trends, it's crucial to consider how these developments might impact our digital lives.  The episode doesn't stop there!  I also discuss Peacock's exciting initiative to collaborate with TikTok creators, who are making waves in the creator economy.  This move highlights the potential for these creators to transition into long-form content, a shift that could redefine how we consume media.  Tune in as I share a quote from NBC Universal's Josh Feldman, who praises the unique storytelling abilities of TikTok creators, emphasizing their capacity to engage audiences in innovative ways.  Additionally, I provide insights from YouTube's Creator Insider team about new features, including stylized captions for Shorts.  I believe these enhancements will significantly boost viewer engagement and are a testament to the evolving landscape of social media.  As I wrap up, I reflect on the importance of adapting to new content creation standards and share valuable social media tips that can help you navigate these changes.  Join me for a deep dive into the latest Instagram news, TikTok updates, and platform updates that are shaping the future of social media.  Whether you're interested in influencer marketing, Instagram features, or the latest in DM automation, this episode has something for everyone.  Don't miss out on these insider insights on Instagram and beyond!  Listen in and discover how the Meta AI app and other trends could impact your strategy in the ever-evolving world of social media!Show Notes:Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Meta: Mark Zuckerberg shares the new Meta AI app (Instagram)Peacock: Peacock's Next Four Scripted Shows Are From Digital Creators  (The Hollywood Reporter)YouTube: Stylized Captions for Shorts on Android and iOS, Improvements to the YouTube Main App, and More! (YouTube)Capcut: Keep Your Capcut App From Updating (YouTube) Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What does it take for a founder to break new ground in an industry full of barriers and taboos? This episode of The Angel Next Door Podcast features Colette Courtion, CEO and founder of JoyLux, whose personal experience ignited a mission to transform women's health with innovative, red light therapy solutions for intimate wellness.Colette shares how JoyLux was born from her own postpartum and perimenopausal struggles, leading her to bring a groundbreaking device to market—despite hurdles like FDA delays, social media restrictions, and the lack of investment in women's healthcare. She reveals what it was like to gain celebrity support from Halle Berry, as well as how the company weathered the pandemic and navigated tough challenges like rising tariffs and scaling internationally.This is a must-listen for anyone interested in entrepreneurship, women's health, and the power of combining personal passion with resilient leadership. Colette's story offers relatable lessons on perseverance and the importance of being bold in the pursuit of change.To get the latest from Colette Courtion, you can follow her below!https://www.linkedin.com/in/colettecourtion/ https://joylux.com/  Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

In This Episode, We Cover:✅ Why micro influencers convert better and cost far less✅ What makes influencer outreach fail and how to fix it✅ How founders can build brand trust by showing their face✅ Why automation can help but never replace human connection✅ The smart way to reuse influencer content across platforms✅ How Afluencer helps small brands connect with verified creators Chapters:[00:50] Why Smaller Influencers Deliver Bigger Results[02:45] The ROI Problem with Big-Name Influencers[04:55] DMing Influencers Doesn't Work (Here's What Does)[10:35] How Long It Really Takes to Gain Traction Online[13:10] Email, Blogs, and Daily Content That Still Work[21:30] How Afluencer Matches Brands with Verified Creators[25:40] The Dark Side of Influencer Marketing[26:55] Tracking ROI with Discount Codes and Affiliate Links  

The challenge of succeeding at social media can be tough, but when you are trying to do it for a Gen Z-specific audience, the bar is raised even higher. Gen Z is arguably the first generation to grow up with social media, and many have the ability to see through marketing campaigns very easily. Korpo Parks—a University of South Florida student, micro-influencer and intern at Kleidon—highlights this episode on her tactics for successful public relations and social media campaigns, as well as her advice for working with influencers. Brought to you by www.kleidon.com.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today kicks off a special two-part series designed to get you fully prepared for Prime Day. In this first episode, we're diving deep into the operational, promotional, and organic strategies you should focus on as the big shopping days approach. We're excited to be joined by Joanna Otto, an Account Manager on Acadia's Retail team. With more than a decade of experience spanning brand-side roles, agencies, and Amazon itself, Joanna brings a seasoned perspective on how Prime Day has evolved. We're also welcoming Predrag Vetnic, one of our lead strategists for tentpole events. He'll be sharing key data insights and best practices for building an effective merchandising strategy, drawn from our work across a wide range of client partners. Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Joanna, and Predrag discuss: Start Preparing Early: Begin your preparations by April, as deadlines and operational tasks need to be handled well before Prime Day. Important Dates & Deadlines: AWD inventory by May 15, Deal scheduling closes May 23, FBA inventory deadlines: June 9 (minimal shipment splits), June 18 (Amazon-optimized splits). Sales Velocity & Reviews: Focus on increasing sales and reviews using programs like Vine and Product Win to boost organic ranking. Organic Prep: Invest in keyword optimization, competitive scraping, and high-quality content, including images and infographics. Prime Day Duration: The event has expanded to four days, so expect consistent sales throughout. Merchandise Fees: PED fees have doubled to $100; the new coupon fee structure starts June 2. AI Search: Amazon's AI assistant, Rufus, influences up to 35% of search traffic. Optimize your listings for this. Competitive Monitoring: Be ready to monitor competitors and pivot quickly if issues arise. Expect the Unexpected: Prepare for unexpected challenges, like account health flags and listing suspensions. Economic Pressure: Pricing strategies are more complex due to tariffs and market volatility, so be cautious with price hikes. Invest Strategically: Focus on targeted organic and paid efforts, including influencer and UGC campaigns, to drive relevance.

Alexis Carey is a social media and influencer marketing specialist with over 4 years of experience in the beauty, food and beverage, and lifestyle industries. As a Campaign Manager at Foodie Tribe, she drives brand growth through influencer partnerships and strategic campaigns. Outside of work, she creates fashion, fitness, and travel content on her blog, @fashiontoflow.Since this interview, Alexis has stepped into a new role as a Campaign Manager for an agency. In this episode, Emily Mi Landri talks with Alexis about breaking into the social media world, building experience across the fitness, wellness, and beauty industries, and balancing creativity with business strategy. Alexis also shares actionable tips on content creation, influencer marketing, and tapping into trends to drive success.

From starting with zero capital to running two companies, Jared talks about bootstrapping high-end brand launches, the art of organic growth, influencer marketing, and the difference between fan merch and wearable fashion. Plus, he opens up about mental health, burnout, and the social challenges of being a solo founder working from home.If you're a coach, creator, or eCommerce entrepreneur looking to scale with purpose, this episode is packed with value.

In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies.TakeawaysUsing athlete content significantly drives sales.The gravitas of an NFL player's image can enhance brand perception.Rights to athlete content can be secured for extended periods.Content can be utilized in multiple marketing channels.Email marketing is a key area for content deployment.MMS and PR are effective for leveraging athlete influence.Websites and Amazon pages benefit from athlete endorsements.Paid ads can be enhanced with athlete-generated content.Strategic content use leads to better brand visibility.Athlete marketing is a powerful tool for brand growth.Chapters00:00Introduction to Influencer Marketing and Open Sponsorship20:20The Evolution of Sponsorship in Sports23:11Navigating the Athlete-Sponsor Relationship26:34Expanding Beyond Athletics: New Influencer Categories29:22The Power of Influencer Marketing for Brands32:23Closing Thoughts and Future Directions

In this episode, fintech affiliate marketing expert Lawrence Sarpong shares insights from years of hands-on experience in the space. He breaks down how fintech affiliate marketing stands apart from the broader industry — with a stronger focus on customer education and solving very specific financial needs.Lawrence dives into best practices for building a strong affiliate program, from choosing the right platform (he gives a big nod to Impact) to cultivating genuine, long-term relationships with partners. He emphasizes that authenticity beats flashy influencer deals, especially in fintech where trust is everything.He also walks us through a powerful online-to-offline campaign that drove real revenue and explains why social media is becoming more critical than ever in affiliate marketing.Other highlights include common mistakes to avoid (like overlooking partner fit or dropping the ball on communication), plus some personal reflections — including his favorite travel spots and how he thrives as an introvert in a relationship-driven industry.

In today's competitive market, many entrepreneurs, solopreneurs, business leaders, and marketers struggle to cut through the noise and scale their businesses. Kipp Bodnar's rise from employee to Chief Marketing Officer at HubSpot in just five years demonstrates how the right mindset and focus drive success. By blending entrepreneurship, inbound marketing, and leadership, he achieved remarkable growth. In this episode, Kipp shares the most effective marketing strategies, reveals how to spot opportunities, and the key to scaling your business through content marketing, customer relationships, and AI. In this episode, Hala and Kipp will discuss:  (00:00) Introduction (01:24) Key Strategies for Career and Business Growth (10:32) The Entrepreneurial Mindset in Leadership (12:10) HubSpot's Secret to Global Marketing Success (15:10) Inbound vs Outbound Marketing (17:23) Effective Content Marketing Strategies (22:00) Three Ways to Stand Out as a Content Creator (24:16) The Value of Email and Online Marketing (30:42) Leveraging AI in Sales and Marketing (35:52) The Power of Customer Service in Retention (39:09) How to Market a Startup with Limited Funds (40:53) Marketing Strategies for Busy Entrepreneurs Kipp Bodnar is the Chief Marketing Officer at HubSpot, a leading global marketing and sales platform. His expertise in social media, SEO, and email marketing helped him advance to CMO in just five years. With a background in entrepreneurship and marketing, Kipp also hosts the Marketing Against the Grain podcast, where he shares insights on AI, marketing trends, and growth hacks. Sponsored By: Resources Mentioned: Kipp's Podcast, Marketing Against The Grain: bit.ly/MarketingAgainstTheGrain  Kipp's Book, The B2B Social Media Book: bit.ly/B2BBook  Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Marketing Podcast.

This week, Jim is coming to you from the serene and stunning Miraval Berkshires, nestled in Western Massachusetts, where Vayner hosted the Future CMO Summit. We welcomed twenty next-gen marketing leaders for a perfect setting that inspired a candid, energizing roundtable with some of the brightest minds in the industry today.Joining Jim are four standout leaders who participated in the Summit:Melissa Madaio Colleluori, Global Head of Social & Influencer Marketing at General MotorsDanielle Wallis, Chief Marketing Officer of Connected Commerce and Head of Card Customer Marketing at JPMorgan ChaseKatie Berry, Director of Global Brand Marketing at CoachSteven Saenen, Vice President of Marketing at Mondelēz InternationalFrom financial services to fashion, from autos to snacks, these leaders bring bold perspectives, creative strategies, and a shared passion for connecting with customers in meaningful ways.So grab a coffee—or a glass of wine—and settle in. You're about to hear an honest, inspiring conversation straight from the heart of the Berkshires.---This week's episode is brought to you by StrawberryFrog and Deloitte.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Lipstick on the Rim, we dive deep into the ever-evolving world of influencer and creator marketing with Conor Begley, Chief Strategy Officer and Co-Founder of CreatorIQ. From beauty and fashion to entertainment and beyond, Conor unpacks what's really driving success in the creator economy—and why trust, authenticity, and community matter more than ever. Whether you're a brand founder, aspiring content creator, or just trying to understand why your kids keep asking about PR packages, this episode breaks down the trends, challenges, and real opportunities in the social marketing space. We talk micro vs. macro influencers, AI's growing impact, and how even moms can turn a passion project into a career. This one's a must-listen for anyone curious about the future of digital influence. Mentioned in the Episode: CreatorIQ ManyChat Earned: Unlocking the Power of the Creator Economy Podcast by CreatorIQ A Sony Music Entertainment production. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

In today's episode, we have William Gasner, CMO of Stack Influence, 6X founder, 7-Figure eCommerce seller, featured in leading publications like Forbes, Business Insider, and Wired.   In This Episode: [00:15] Introducing William Gasmer of Stack Influencer [01:15] Story of Stack Influencer [05:15] Automation tools, engagement reach [14:00] Campaign Tiers. [16:15] Do you prefer an influencer campaign first before PPC? [23:00] Conversion Rate. [30:05] Long-term strategy. [35:20] Restricted products. [42:00] Campaign limit for influencers. [46:00] Relationship. [53:00] Advice   Guest Links and References: Website: https://www.stackinfluence.com Email: william@atackinfluence.com Instagram: https://www.instagram.com/stackinfluence/ Linkedin profile: https://www.linkedin.com/in/william-gasner/ Youtube channel: https://www.youtube.com/@stackinfluence Twitter: https://x.com/stackinfluence   Book Reference: Crossing The Chasm by Geoffrey Moore   Links and References: Wizards of Amazon:  https://www.wizardsofecom.com/  https://wizardsofecom.com/free-meetups/ Wizards of Amazon Courses:  www.wizardsofecom.com/academy Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/

COO at Linqia, Daniel Schotland, delves into the impact of AI on influencer marketing and content. In this episode, Daniel shares his perspectives on the influence of AI on influencer marketing, other ways AI is impacting influencer marketing, and AI versus a human in an influencer marketing campaign. Show Notes Connect With:Daniel Schotland: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

COO at Linqia, Daniel Schotland, discusses the evolution of influencer marketing and its impact on business strategies. In this episode, Daniel shares his perspective on where we are today with influencer marketing, what is driving the shift of focus toward influencers, and how to evaluate the overall efficacy of an influencer marketing campaign. Show Notes Connect With:Daniel Schotland: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Dan breaks down when and why you should start marketing in your sales journey. If you've been prospecting and networking but you're ready to scale, marketing is your next move. Dan walks through paid marketing tactics including Google Ads, Facebook/Instagram/LinkedIn ads, email campaigns, influencer partnerships, lead gen services, webinars, and direct mail. You'll discover how to avoid rookie mistakes and how to build sustainable campaigns that bring real ROI. Whether you're ready to scale or still building momentum, this is a tactical masterclass you'll want to revisit again and again.What you'll learn on this episodeProspecting is great early on, but eventually, you run out of time—then it's time for marketingPaid marketing works best when it's done consistently and targets internal + external pain/desireGoogle PPC and Facebook ads let you laser-focus on buyer intentEmail marketing remains the highest ROI tool but only if you focus on value firstSpeed-to-lead is everything when using lead gen servicesDirect mail works again if you commit to at least 8+ touchesWebinars and affiliate marketing allow you to demonstrate value and scale trustNever market “about you” always market “to them”Resources mentioned in this episodeGoogle Ads: Use pay-per-click campaigns to appear in front of high-intent prospects on search engines.Meta Business Suite: Manage Facebook/Instagram ad campaigns and build targeted audiences.LinkedIn Ads: Great for B2B outreach and higher-ticket client acquisition.HighLevel: Dan's preferred CRM and email automation tool for sales funnels and client nurturing.Mailchimp: An easy-to-use email marketing platform for beginners and growing teams.ActiveCampaign: Powerful email and automation platform for advanced segmenting.RealtyTrac: Lead generation platform for real estate professionals.LendingTree: A lead source for finance and mortgage-related client acquisition. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

The influencer marketing landscape has transformed dramatically, with Open Sponsorship evolving from a platform connecting pro athletes with brands to a tech-enabled agency helping businesses maximize content across all marketing channels. Athletes and influencers now provide exceptional ROI when their content is strategically amplified beyond social media posts.• Influencer partnerships work best when integrated across your existing marketing channels (email, website, paid ads)• Athlete content can be repurposed for 6 months in your marketing with proper rights agreements• College athletes now represent a massive opportunity for local business partnerships• Female athletes and WNBA players have seen exponential growth in influencer value• Service-based and B2B businesses see surprising success using athletes for humanizing technical offerings• Testing multiple smaller influencer partnerships helps identify which personalities truly resonate with your audience• Even "mundane" industries benefit from influencer partnerships that add storytelling elements• Internal employee engagement represents an overlooked opportunity for influencer collaborations• Micro-influencers with highly engaged communities often outperform celebrities for specific target audiences----Guest Contact Information: https://www.linkedin.com/in/ishveenjolly/https://opensponsorship.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

In this episode of The Influence Factor, Alessandro Bogliari speaks with Jamie Gutfreund, founder of Creator Vision, about bridging the gap in the creator economy. They discuss the shift from authenticity to trust in marketing, why creators should own their content, and how brands can better collaborate with creators. Jamie also shares insights on B2B influencer strategies, the problem with vanity metrics, and why creativity and feedback are key to impactful campaigns.