Podcasts about Influencer marketing

On today's episode, I'm joined by Kira Mackenzie Jackson, beauty and marketing expert, to discuss building standout brands, creating strong communities, and the evolving role of influencers in brand building. We dive into why consumers can be your best creators, affiliates, and referrers, how to identify and build around a hero product, and why brands should focus on becoming a leader within their category before expanding too quickly. Plus, she shares her approach to influencer marketing, why creators are increasingly becoming investors in the brands they promote, how to build a strong and opinionated team, and what it really takes to scale successfully in retail. We also talk about using AI to work more efficiently, building a career while being a mom, and why you don't have to do everything perfectly to be successful. Whether you're interested in beauty, entrepreneurship, influencer marketing, or what it really takes to build and scale a lasting brand, this episode is packed with practical insights and advice. Enjoy!To connect with Kira on Instagram, click HERE.To connect with Kira on Tiktok, click HERE.To check out MPH, click HERE.To check out Kira's substack, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Get $25 off your first purchase when you go to TheRealReal.com/dreambiggerRight now, you can save up to $230 on the 12 piece cookware set vs buying the products individually. And you can find even more set savings when you shop Caraway's full Kitchenware collection. Visit Carawayhome.com/BIGGER to take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/BIGGER or use code BIGGER at checkout.Listeners can get 20% off sitewide at woomoreplay.com with code DREAMBIGGER. That's woomoreplay.com, and use code DREAMBIGGER for 20% off.Give them meals + snacks that are actually right for where kids are developmentally - balanced, intentional and made to support real growth. Go to littlespoon.com/DREAMBIGGER and enter code DREAMBIGGER for 30% off your first order.Visit coyuchi.com/dreambigger for 15% off your first purchase of the most comfortable bedding you'll ever own. That's coyuchi.com/dreambigger. Some exclusions apply. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Danielle Wiley and Casey Benedict explore the nuances of industry terminology, the differences between UGC and CGC, and the importance of precise language in influencer marketing. They also discuss how these distinctions impact campaign strategy and client understanding. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Code-Rotation - Coupon / Gutscheincode / Gutschein - D2C-Brands - Influencer - Inkrementalität / Messbarkeit - Provision / Payout - Retargeting / SEA / Retention-Marketing - Sale / Conversion - User Journey

Self-funded by beauty creator Desi Perkins, eyewear label DEZI launched with a $2.5 million sell-out day, transforming years of saved brand-deal income into an independent luxury brand. After overcoming early inventory bottlenecks and product setbacks, the company scaled beyond its initial viral launch to reach more than $3.6 million on its first restock. Today, DEZI continues to grow through strategic collaborations, building an autonomous brand designed to outlive its founder's personal fame. For more on DEZI, in show notes, click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, Danielle Wiley and Casey Benedict explore the impact of AI on influencer marketing, discussing AI influencers, agency platforms, and the importance of human oversight in marketing processes. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brands are increasingly looking toward micro and nano creators for social cut-through. Marcus Yong, VP - Global Marketing at travel brand Klook, joins WARC's Rica Facundo to discuss how smaller creators can help target niche segments while still scaling for reach, based on frameworks from WARC's Pace Principle 2.0 research.Guests:Marcus Yong, VP - Global Marketing, KlookRica Facundo, Managing Editor - Asia, WARC For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

In early August, OpenAI hosted dozens of lifestyle creators at an upstate New York resort for a weekend they called Summer Club. There was beekeeping. There were farm-to-table dinners. And in between, there were sessions on how to use ChatGPT. The ensuing backlash was swift, especially against the female influencers.But the money pouring into AI marketing goes far beyond a luxury brand trip. Tech billionaires and super PACs are spending millions to quietly flood your social media feeds. Some have paid influencers for undisclosed deals pushing AI-positive and anti-China messaging. Others have gone so far as to fund radical anti-AI meme accounts that threaten their own CEOs, all to make their critics look unhinged.Tech and culture journalist Taylor Lorenz has spent more than a decade reporting on online creators. She's been following the dark money behind these co-ordinated campaigns to buy up digital influence and shift the public debate around AI. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Danielle Wiley and Casey Benedict explore the complex landscape of influencer marketing, including who owns influencer initiatives within organizations, the importance of strategic alignment, and the future role of AI in marketing workflows. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's darum, wie Unternehmen den Vertrieb organisieren sollten. Das heißt es geht um die Ausrichtung nach Produkten, Kundengruppen und Absatzkanälen. Du erfährst, welche Vorteile die 3 Modelle bieten, wo Schwächen liegen und warum Produktwissen, Kundenorientierung und gemeinsame Daten zusammenspielen müssen.____________________________________________⁠Marketing-News der Woche:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Volkswagen will wieder stärker erklären, wofür die Marke stehtTechnologie soll nicht mehr nur über Leistungsdaten erklärt werden, sondern über Alltagserlebnisse und konkrete Kundenbedürfnisse. Dazu gehören Creator Marketing und kleine Signale wie die Rückkehr echter Knöpfe in Fahrzeugen. Selbst die Volkswagen-Currywurst wird als Teil einer vertrauten Markenwelt genutzt. Der Ansatz verbindet Produktentwicklung und Kommunikation. Volkswagen versucht, Kritik aus dem Markt sichtbar in das Angebot zu übersetzen und dabei wieder stärker wie ein „echter Volkswagen“ wahrgenommen zu werden. Marken konkurrieren nicht mehr nur mit Produkten aus ihrer KategorieDie Deutschen haben laut NIQ Geomarketing wieder mehr Geld zur Verfügung, aber es landet weniger im Handel. Ausgaben verschieben sich stattdessen Richtung Reisen, Restaurants, Fitness, Wellness und andere Erlebnisse. NIQ beschreibt das als Bewegung von Produkten zu Bedürfnissen. Für Marketing-Strategien verändert das die Wettbewerbsdefinition: Die Konkurrenz eines neuen Sofas kann ein Wochenendtrip sein, die Konkurrenz einer Modemarke ein Restaurantbesuch. Pauschale Rabatte lösen dieses Problem kaum, weil sie nur innerhalb der alten Kategorie-Logik arbeiten. Marken müssen zeigen, welches Bedürfnis sie erfüllen und warum ihr Angebot im Leben der Menschen gerade Priorität haben sollte. Marken drängen Creator offenbar häufiger zu versteckter WerbungEine Befragung unter 365 Creatorn zeigt: 18 % wurden im letzten Jahr von einer Marke ausdrücklich gebeten, eine bezahlte Zusammenarbeit nicht zu kennzeichnen. Nur 84 % geben an, Kooperationen immer oder fast immer offenzulegen. Vor zehn Jahren waren es noch 95 %. Dahinter steckt oft die Sorge, ein sichtbares „Ad“ könne Reichweite oder Engagement senken. Für Influencer Marketing ist die Logik aber zu kurz gedacht und riskant. Wir haben Kennzeichnungsregeln, aber das strategische Problem ist überall gleich: Eine Marke leiht sich das Vertrauen eines Creators. Verstecken sie die Geschäftsbeziehung, verbrauchen sie genau dieses Vertrauen. Edeka macht aus Brokkoli einen T-Rex gegen Tiefkühl-VorurteileEdeka setzt am Potsdamer Platz in Berlin einen überdimensionalen, gefrorenen T-Rex aus Brokkoli in Szene. Unter dem Motto „Survival of the Frischest“ soll die Kampagne mit dem Vorurteil aufräumen, tiefgekühltes Obst und Gemüse sei grundsätzlich schlechter als frische Ware. Statt den Produktvorteil nur mit Nährwerten oder langen Erklärungen zu belegen, übersetzt Edeka ihn in ein leicht erkennbares Bild. Die Installation erzeugt Aufmerksamkeit im öffentlichen Raum, liefert ein starkes Motiv zum Fotografieren und macht eine eher sachliche Botschaft merkfähig.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Few relationships can change a company's fortune like finding the right creator to partner with. So, what's the secret to making the most of creator partnerships that deliver results? Find out in this week's installment of The Media Roundtable.At this year's CAO Summit,  Conor Doyle (President, Oxford Road) moderated a superstar panel discussing how to make the most of creator partnerships, even when you don't have all the data. Taking the stage with him was an all-star team of industry veterans:Caitlin Bricker, (Sr. Manager, Influencer Marketing, DraftKings)Gavin Carr, (Head of Podcast & Emerging Media, Morgan & Morgan)Mandy McDonald, (VP, Partnerships & Affiliates, AG1)Morgan Melvan, (Sr. Manager, Offline Marketing, Ro)Together, the panel talked about how buyers need to be great sellers; the best ways to help creators crawl, walk, and run; and why briefs can still be valuable. Let's dig in. “The audience is so loyal to those creators that they will write in [the reviews]: ‘Oh, I saw this on this YouTube channel, [and] had to give it a shot. He's been talking about it for months.'” -Mandy McDonald, (VP, Partnerships & Affiliates, AG1)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich mit Jasmina von Eastside Chains darüber, warum Influencer Marketing lange als das Nonplusultra galt und was passiert ist, als der Blick auf Meta Ads ging. Jasmina war überzeugt, dass Kooperationen mit Influencern der einzige echte Weg sind, den Brands gehen. Das Problem: eine Story kostet schnell 2000 bis 5000 Euro, ist nach 24 Stunden wieder weg und beim Kunden kurz danach schon aus dem Kopf. Dazu die Erfahrung, dass bei einem handgefertigten Produkt, in das viel Zeit und Emotion geflossen ist, die vereinbarte Gegenleistung ausblieb. Der Vorteil an planbaren Kanälen: du kaufst nicht die Katze im Sack. Seit Dezember arbeiten wir zusammen. Im Februar, März ist der Knoten geplatzt und es lief. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Gen Z is forcing brands to rethink how they earn attention, build trust and stay relevant with a generation that has never known a world without smartphones, social media and unlimited access to information. On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with members of our 2026 (add)prentice class to hear directly from Gen Z about what brands are getting right, what they are getting wrong and what marketers should be paying attention to next.The episode features summer interns Katie, Hailee, Nabiha and Thomas, representing our marketing, content strategy, design and video teams. Together, they offer a firsthand look at how their generation thinks about social media, influencers, brand loyalty, design, long-form content, shopping habits and the expectations shaping the next era of marketing.‍The conversation shifts to brand communication. Gen Z expects more than one-way messaging. They pay attention to authenticity, peer influence, creator credibility and how brands show up across different platforms. From Trader Joe's to Red Bull, the interns share examples of brands that resonate with them, along with the mistakes that can quickly cause younger consumers to tune out.‍That perspective matters for marketers trying to build relevance with younger audiences. Reaching Gen Z is not simply about following trends or adopting the newest platform. It requires understanding how people consume information, form opinions and decide which brands deserve their attention and loyalty.Have an idea for a guest? Reach out at brandslam@addventures.com.

Influencer marketing brings quick visibility, while brand ambassador programs build long-term trust. Covering ROI, authenticity, and cost differences, this episode breaks down which strategy fits your goals. To learn more, visit https://ampifire.com/blog/influencer-marketing-vs-brand-ambassador-programs-for-engagement-whats-the-difference/ AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/ Email: support@ampifire.com

Siblings, the refillable candle brand from a brother-sister duo, is rooted in a simple idea: a candle worth keeping forever. Six years in with hundreds of thousands of candles sold, the brand is proving that slow, bootstrapped growth might be the smartest kind. Cofounder David Bronkie shares how they've built a loyal customer base and earned a spot on premium retail shelves. For more on Siblings and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In the travel world, getting someone to click "book" is only the start of the journey. The true test of brand loyalty — the moment where a consumer becomes a lifelong advocate — happens when they step through the front doors of their hotel. For a global leader managing 28 distinct brands, delivering a consistently exceptional experience for millions of travelers every night requires a delicate balance of deep data and authentic human emotion.In this episode of Campaign Chemistry, Dan Reynolds, SVP of global marketing at Hilton, reveals how the hospitality powerhouse crafts stays that resonate long after checkout. Reynolds walks through how Hilton leverages algorithmic insights to surprise and delight guests, turning routine travel into meaningful personal connections. He pulls back the curtain on their boldest cultural plays, from a two-decade-long partnership with McLaren and unique activations like the Waldorf Astoria Racquet Club to headline-grabbing campaigns with Paris Hilton and Lando Norris. Beyond virality, Reynolds addresses the hard business of marketing: bridging social media engagement with direct bookings, navigating brand consistency across human and digital touchpoints and drawing endless creative fuel from real customer stories. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Michelle Eatherton, Chief Business Officer at Liminal, shares how she convinced her co-founder to build the company partner-led from the very first call, before there was even a product. She and Tye dig into why mid-market enterprises are the underserved sweet spot for AI governance tools, and what it really takes to earn a hyperscaler co-sell relationship.

Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.

Today we're talking about influencer marketing - and about the point where creator content stops being a brand play and starts being a performance channel. Creator-led ads run four times better on click-through rate than the same brand's own ads. So the question is no longer whether to use influencers. It's how to scale them without losing the ROI. In this episode, we bring you a live panel hosted by Lucia Aguilar, CEO and Founder at TATAM Digital, featuring: Joanna Malecka, Partnership Director at Numan Esma Ebnu, Influencer Marketing at Flo Health Lia Darozhkina, Senior Influencer Marketing Manager at Trade Republic Stephanie Terziyski, Growth Influencer Marketing Manager at HelloFresh. The panel works through four trends. YouTube as the new TV - 13% of all US viewership and more ad revenue than Paramount, Disney, Universal, and Warner combined - and why long-form still converts for products that need explaining. Creator and partnership ads, where content boosted from the creator's own handle beats anything posted from a brand account. Regulation, with only 57% of UK paid posts tagged correctly, and how teams in health, Pharma, and banking build compliance into the brief instead of bolting it on at sign-off. And AI, from sourcing and brief writing through to forecasting campaign results, plus the case for human creators in a feed filling up with avatars. If you work in influencer marketing, user acquisition, or performance marketing, this is a practical look at where creator budgets are going in 2026 and what it takes to scale them profitably. The panel's topics include: AI in growth teams — which tasks it already replaces, and why humans still own strategy Performance marketing's limits — why trust-driven categories like fintech need brand channels too Web-to-app funnels — near-double conversion rates and skipping the 30% app store tax Channel strategy for 2026 — fewer channels done better vs. always testing new ones Data and targeting vs. creative — where each wins, and the 96% CPA reduction story

In this episode, Danielle Wiley and Casey Benedict dissect common misconceptions and oversimplified strategies in influencer marketing, emphasizing the importance of tailored approaches over one-size-fits-all solutions. They explore topics like affiliate marketing, negotiation tactics, and the realities behind briefs and brand-influencer relationships. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most brands do not have an influencer problem. They have a strategy problem. Alex Shebar, founder of NYC Social Club, explains why generic campaigns, rigid scripts, and oversized creator lists fail to generate meaningful results. He breaks down how brands can find creators who match their audience, test content without wasting their budget, and build smaller communities that actually care. We also discuss:  • Why 10 engaged followers can be more valuable than 1,000 passive ones • How community managers keep online communities alive • Why brands should stop trying to reach everyone • The problem with publishing 100 mediocre posts a day • How to identify and amplify content that is already working • Why niche creators are becoming more valuable • How Alex built NYC Social Club and began working with major brands • What hackathons teach builders about deadlines and creativity • Why consistency matters more than one viral moment Alex's links:  NYC Social Club: https://www.NYCSocialClub.com LinkedIn: https://www.linkedin.com/in/alex-shebar/ TikTok: https://www.tiktok.com/@featuringalex Instagram: https://www.instagram.com/alexshebar/ Jason links: https://linktr.ee/jasoncavness  

Most social media managers never build the community they run. They inherit it. In this episode of Content Amplified, Van Raynor, Director of Social Media and Influencer Marketing at Americares, walks through what to do in the first weeks after you take over a page someone else built. He starts with the snapshot: average reach, the campaigns your predecessor ran, growth rate, attrition rate, and whether the page has really been used as a broadcast channel, a customer support channel, or a sales channel. Then he compares that reality against the KPIs you were handed and decides whether they are feasible or need adjusting. Van also shares the "vegetables and desserts" framework he was taught, where vegetables are the posts you have to hit (donate now, sales messages, major updates) and desserts are the vibe posts that build the brand. He explains why a community fed ice cream for years will ask where the ice cream went the day you serve broccoli, and why the organic team at Americares runs campaign sprints instead of posting daily. If you have just walked into a community you did not build, this is your first-month plan.About VanVan Raynor is the Director of Social Media and Influencer Marketing at Americares, a global health and disaster relief organization, where he has worked for about three years. Most of his career has been spent in nonprofit and arts marketing, including a stretch of PSA work and a short stint in finance. He is based in Manhattan, where he works with his dog Navy asleep under the desk. Van believes every social community is on a diet of content, and that changing it takes a gradual shift, a real plan, and a willingness to test and learn.Show NotesConnect with Van on LinkedIn: https://www.linkedin.com/in/vanraynor/Van's website: https://vanraynor.comText us what you think about this episode!

Michael Gants, founder and CEO of Encore, breaks down how apps can turn unused "streak" and celebration screens into a new revenue stream, without a single ad or paywall. He shares how brands like Disney, Uber, and Apple are paying to reach users in their happiest moments, and why founders should be more afraid of a broken CAC/LTV ratio than of running a monetization experiment.

Tessa Cohen and Sara Sebastjanska built Benjie—a clean, chemical-free bandage brand—with no outside money and no product development experience. They launched by crashing Coachella with handmade posters and pitching strangers in festival bathrooms, selling out their entire inventory within a week, without spending a dollar on ads. For more on Benjie and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

This episode explores the complexities of influencer marketing pricing, negotiation strategies, and industry standards. Danielle Wiley of Sway Group and Casey Benedict share insights on how to navigate the emotional and practical aspects of influencer negotiations, emphasizing transparency, collaboration, and strategic planning. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brook Schaaf, co-founder of FMTC and author of the new book Affiliate Hypotheses, joins Tye to make the case that affiliate marketing might be the internet's best — and sometimes only — way to monetize the open web. They dig into why walled gardens like Google and Meta get outsized credit for conversions, and why AI search is putting the open web's survival at risk.

Vikram Chalana, CEO and founder of Pictory, joins the show to unpack how his AI video platform went from 50 customers to 5,000 in just 60 days — and why the breakthrough came from changing the market, not the product. He digs into Pictory's State of Video report (AI adoption has no Silicon Valley bias — Florida and Indiana are leading users), the design principles that keep Pictory out of the "timeline" trap of tools like Premiere, and what's next: code-generated, interactive video that could reinvent how content gets made and consumed.

Tahnoon Murtza, founding partner of [Grey Sheep Ventures], joins host KJ to challenge the assumptions holding traditional venture capital back. At 22, Tahnoon is one of the youngest emerging fund managers in the game, and he argues that the old VC playbook, built on proprietary tech and institutional gatekeeping, no longer fits the world AI has created. His thesis centers on distribution, influence, and authentic founder relationships as the new moat. The conversation covers why legacy funds are losing deals to scrappier, more connected investors, and what a punk rock ethos has to do with building a better fund. Key Takeaways: 1:00 — What killed proprietary tech as a startup moat 6:07 — How distribution and social influence replaced the old investment thesis 7:50 – Who is getting left out of VC decisions and why it matters 11:07 — When investors flip the power dynamic, founders take notice Quote of the Show (23:33):"If you want to build something authentic, it takes copious effort, it takes obsession, it takes a consuming amount of time. And if you're going to commit to that, you want a VC partner who's going to put the same effort into your company that you are." – Tahnoon Murtza Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Tahnoon Murtza:LinkedIn: https://www.linkedin.com/in/tahnoon-m-b4071419a/Company Website: https://www.greysheepventures.com/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD YouTube: https://www.youtube.com/results?search_query=disruption+%2F+interuuptionSee omnystudio.com/listener for privacy information.

About the episodeWe're communicating more than ever, and AI has made producing polished language almost effortless. So why does it feel harder than ever to actually move people? Kelly Urban, CMO at Maui Jim and formerly VP of Global Media Relations, Influencer Marketing, and Social Media at GoPro, joins Rachel Truair to explore what's actually changed in how we communicate, and why confidence, not polish, might be the real foundation of persuasion. Kelly makes the case for going to AI last instead of first, explains why trust is harder to earn than attention even though attention gets all the anxiety, and names the one piece of leadership advice she'd erase completely. The question underneath it all: if AI can write almost anything, what's the one thing only you can say with heart?Quotes“Attention can be captured very quickly, but it can go away so fast.”“I think the inflection point is are you going to AI first or are you going to AI last?”“If you can find that magic spot of being very personally connected to your team, you will be able to lead in a way that others can't.”From the conversationWhy getting distribution used to be the hard part, and getting attention is nowWhether steadiness or reinvention actually builds a stronger brandGoing to AI first vs. going to AI last, and why it might decide whether you keep the ability to think for yourselfWhat most leadership advice gets wrong about staying professionally distant from your teamWhich is harder to earn right now, trust or attention, and why that's the wrong question to answer too quicklyAbout the guestKelly Urban joined Kering Eyewear in September 2025 as the CMO of Maui Jim after serving 11+ years as a VP of Marketing at GoPro.  Urban is responsible for driving global brand strategy and expanding awareness for Maui Jim's sun and optical collections across B2B and B2C audiences internationally. Urban is based out of Kering's Manhattan office.LinkedIn: https://www.linkedin.com/in/kellybaker1/

Influencer marketing drives a $24 billion domestic industry, yet consumer trust in social media creators is rapidly collapsing. In this breakdown, host Bryan Barrett speaks wi

“Borrow cultural equity executed with real partnership compounds faster than anything built in-house.” What happens when a legacy brand like Lexus stops buying reach and starts buying culture? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) trace how Lexus is using Colin and Samir to reach an audience Lexus already has.One idea drives the partnership: reach your audience better. Cody argues AI generated UGC misses the point entirely. Connor Rolain reveals the four and a half percent lift from a recent cart upsell holdout test. Retention marketing gets the final word on why so few brands measure it properly. Powered By Motion Creative Benchmarks 2026 https://9ops.co/motionapp-creativebenchmarks2026Aftersell https://9ops.co/aftersell-mops Haus https://www.haus.io/operators NeonPixel https://9ops.co/neonpixel Richpanel https://9ops.co/richpanel-mops Proppel https://9ops.co/weareproppel Operators Newsletter https://9operators.com/ 

A single cheese sandwich helped bring down a multimillion dollar brand. Fyre Festival was sold as the most exclusive party on earth: supermodels, private jets, villas and live music on an island once linked to Pablo Escobar. What guests actually found was rain-soaked disaster-relief tents, no running water and assemble-your-own sandwiches in styrofoam boxes.  This is the story of Billy McFarland, the young entrepreneur who scammed his way to the top long before Fyre, through a fake-exclusive members club called Magnises and a string of schemes that should have been red flags years earlier. Alongside the rapper Ja Rule, he sold 95% of the tickets to a festival that had no infrastructure, no finalised acts and only eight weeks to build paradise from rubble.  What unfolds is one of the great strange true stories of the influencer age: a glossy con powered by orange squares on Instagram, warnings nobody listened to, and a collapse the whole world watched in real time. Part disaster, part scam, entirely unbelievable.    Topics Included  who Billy McFarland was and the scams that came before Fyre the Magnises members club and the trashed Manhattan townhouse how Ja Rule and Fyre Media came together the influencer marketing campaign and the orange tile stunt selling 95% of tickets with no infrastructure in place switching islands eight weeks before the festival the arrival day collapse and the disaster-relief tents the cheese sandwich that became the symbol of the whole failure how social media exposed the festival live Resources and Further Reading  Fyre: The Greatest Party That Never Happened (2019) – by Chris Smith Fyre Festival – Wikipedia Hype: Inside the Fyre Festival and the Golden Age of Grift – by Gabrielle Bluestone Billy McFarland – Wikipedia Host & Show InfoHosts: Kyle Risi & Adam CoxEditor: Giordanno Bottezini Intro Music: Alice in dark WonderlandCommunity & Calls to ActionReview & follow on: Spotify & Apple PodcastsInstagram: @theCompendiumPodcastWebsite: thecompendiumpodcast.comSupport us: Sign up to PatreonShare this episode with a friend! If you enjoyed it, tag us on social media and let us know your favourite takeaway. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Download Gary's 13 Keys to Creating a Multi-Million Dollar Business from https://www.DitchDiggerCEO.com/Trent Clark is a 3x World Series coach, serial entrepreneur, keynote speaker, and CEO coach who spent over 12 years coaching at the highest levels of Major League Baseball—winning World Series rings with the 1997 Florida Marlins and the 2002 Los Angeles Angels. Today, as the Founder and CEO of Leadership365 and host of the Winners Find Ways podcast, Trent works with high-growth founders, executives, and organizations to build championship-level team culture, refine leadership systems, and unlock peak operational performance.In this conversation with Gary Rabine, Trent shares his journey from managing three paper routes as an eighth-grader to coaching elite professional athletes and Fortune 500 business leaders. He breaks down how the principles of coachability, adaptability, and dependability translate directly from the dugout to the boardroom.In this episode, Gary and Dean discuss:The ACES Framework: Coachability, Adaptability, Responsibility, and Dependability as the foundation of high-performing teamsEarly Entrepreneurship: How running paper routes taught delegation, customer service, and leverage at a young ageGoing the Extra Mile: Customer loyalty, going beyond expectations, and delivering during life's "floods"Lessons from World Series Champions: Building team culture with players who execute their role consistentlyWebsite: https://linktr.ee/TrentMClark LinkedIn: https://www.linkedin.com/in/trentmclark/ Connect with Gary Rabine and DDCEO on: Website: https://www.DitchDiggerCEO.com/ Instagram: https://www.instagram.com/DitchDiggerCEOTikTok: https://www.tiktok.com/@ditchdiggerceopodcast Facebook: https://www.facebook.com/DitchDiggerCEOTwitter: https://twitter.com/DitchDiggerCEO YouTube: https://www.youtube.com/@ditchdiggerceo

When Lauren Levy struggled through a freezing diaper change with 30 snaps to close, she spotted a gap no one had filled in a century of baby clothing. She and co-founder Lawrence Scheer spent two years perfecting a patented magnetic closure before selling a single item. Today, Magnetic Me has 50 employees and has been profitable since 2012. For more on Magnetic Me and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, host Colleen Gallagher sits down with Candice Warltier, CEO & Founding Partner of CS-Effect, to explore how associations can use trusted voices to combat misinformation, educate new audiences, and strengthen their credibility in an increasingly noisy digital landscape.Drawing from CS-Effect's award-winning work with the American Association of Endodontists (AAE), Candice shares how a strategic influencer campaign helped counter myths about root canals by partnering with respected physicians, pediatricians, and healthcare content creators—not to promote products, but to deliver science-based education people could trust.

Melissa Palmer inherited a wholesale beauty brand from her mother and rebuilt it into a nine-figure omnichannel business—with direct to consumer, Amazon, TikTok Shop, and more than 1,500 Ulta locations each playing a role in how OSEA Malibu finds and keeps customers. For more on OSEA Malibu and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Remy's Danielle Sakher explains how her team balances speed with observability and security as AI coding tools move from novelty to enterprise infrastructure. She shares what it's really like selling an AI builder to security-conscious industries like financial services, plus a wild stat: alpha users have already spent $300K in AI compute.

Fan Mail: Tell Wendy how you're saying yes to yourself!In this episode, Wendy sits down with Kate Assaraf, founder of Dipped—a plastic-free shampoo and conditioner bar company born from 20 years in the beauty industry and a decade of frustration. In 2014, Kate discovered something most people don't know: plastic is way more problematic than the average consumers know. Recycling is a farce. Plastic leaches chemicals into our bloodstream and messes with our endocrine systems. But instead of guilt-tripping people into sustainability, she built something radical: a product so good, people switch for quality and savings first, then realize it's plastic-free as a bonus.They explore:Why most sustainable beauty products fail: they're made for a specific avatar (linen-wearing boho) and disappoint people switching from expensive hair careBuilding a brand on integrity, not influencers: no UGC actors, no AI, only actual paying customers. Result: 0.006% return rate.Reinvesting in local economy: money spent at zero-waste stores stays in your community, supports your fire department and schools, brings back face-to-face commerceKate's philosophy is simple: don't guilt people into doing the right thing. Give them really good stuff. Treat smart women like smart women. Let quality and integrity be your marketing. The scaffolding is strong, the messaging is real, and people buy it over and over again.Connect with Kate:DipAlready.comInstagram: instagram.com/dipalreadyLinkedIn: linkedin.com/in/kate-assaraf-b25a741a7Referenced in this Episode:HiBar: hellohibar.comBite: bitetoothpastebits.com________________________________________________________________________________________Connect with Wendy:LinkedinInstagram: @wendy.harropFacebook: Phineas Wright HouseWebsite: Phineas Wright House PWH Farm StaysPWH Curated Experience and TravelInterested in being a guest on the show? Send your pitch to podcast@phineaswrighthouse.comPodcast Production By Shannon Warner of Resonant Collective Want to start your own podcast? Let's chat!If this episode resonated, follow Say YES to Yourself! and leave a  5-star review. It helps more women in midlife discover the tools, stories, and community that make saying YES not only possible, but powerful.

Darryl Yearwood, who leads partnerships at Apollo, makes the case that a smaller, higher-quality partner roster beats chasing volume every time. He and Tye get into what "not plug-and-play" really means in affiliate marketing and how to build partnerships that actually move revenue.

Tubby Todd was founded in 2014 by Andrea Faulkner Williams and her husband, Brian Todd, after their family struggled with sensitive skin, dryness, and eczema. Frustrated by the lack of clean, effective products they felt comfortable using on their four children, Andrea turned her search into a mission to create gentle skincare solutions that truly worked for families. From that first product, Tubby Todd has grown into a full line of plant-based body care essentials trusted by families dealing with concerns like eczema, baby acne, drool rash, and dry skin. Built through authentic storytelling and a strong community of “TT Mamas,” Tubby Todd continues to grow without celebrity investors or massive advertising budgets, instead relying on the trust of its customers. Today, the brand serves more than 2 million families and continues to expand its reach, becoming one of the leading names in baby skincare while staying rooted in Andrea's original mission: creating safe, effective products she would use on her own children. In this episode, Andrea also discusses: Starting Tubby Todd With Her Husband and the Story Behind the Name How Her Child's Eczema Inspired Their First Formula The Early Days of Influencer Marketing and Mommy Bloggers Camp Tubby Todd and Giving Back to Families Becoming the #1 Baby Skincare Brand at Target Why Human Connection Still Matters in Customer Service Lessons From Scaling a Community-First Brand We hope you enjoy this episode and gain valuable insights into Andrea's journey and the growth of Tubby Todd. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out Tubby Todd at www.tubbytodd.com and on Instagram at @tubbytodd Rated #1 Best Beauty Business Podcast on FeedPost This episode is brought to you by Wavebreak Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI. Curious if Wavebreak is right for you? Reach out at Wavebreak.co

In this episode, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, focusing on the shift from transactional to transformational relationships. They discuss how brands can build deeper, more meaningful partnerships with creators to enhance brand loyalty and effectiveness. Learn more about your ad choices. Visit megaphone.fm/adchoices

Influence Mobile founder and CEO Daniel Todd joins Chris Lustrino to discuss how the company built Rewarded Play into a major rewards platform for mobile gaming. Influence Mobile helps game developers acquire and retain high-value players by offering rewards to users who discover, play, and spend inside mobile games. Daniel explains how his decades of experience in internet advertising and rewards programs led to the company's current model, why older women are among the most valuable mobile gaming audiences, and why mobile gaming's scale is often underestimated. The conversation also covers Influence Mobile's $28 million revenue base, its Android success, upcoming iOS expansion, white-label opportunities, and the long-term vision for a broader rewards ecosystem. View Influence Mobile on Kingscrowd

At 24, Marlyn Schiff was making beaded jewelry at her kitchen table with no business plan and nothing to lose. Today, Marlyn Schiff Jewelry is a seven-figure wholesale brand with staff who have stayed 18 years, a price point under $150 that cracked Nordstrom and Neiman Marcus, and a growth strategy built entirely on passion over pressure. For more on Marlyn Schiff and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

 In this episode, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, focusing on the importance of fit versus follower count, pricing strategies, and the value of agency expertise in creating effective campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the secret to growing on social media isn't chasing trends—but becoming more authentically yourself? In this special live conversation from the She Believed She Could™ Summit, Allison Walsh sits down with three of today's most influential digital creators—Noelle Schnacky, Ella Schnacky, and Kristin Schnacky—to unpack what it really takes to build a personal brand that creates lasting impact. With millions of followers across TikTok, Instagram, YouTube, and beyond, the Schnacky sisters have built thriving online communities rooted in authenticity, faith, purpose, and genuine connection. In this candid conversation, they pull back the curtain on the strategies that have fueled their growth, the lessons they've learned along the way, and why staying true to your values will always outperform chasing the algorithm. Whether you're an entrepreneur, creator, speaker, nonprofit leader, coach, or simply someone looking to show up more confidently online, this episode is packed with practical, actionable advice to help you grow your audience, strengthen your personal brand, and create content that truly resonates. In this episode, you'll learn: How to discover your authentic voice and stand out online without pretending to be someone you're not Why knowing your identity matters more than chasing algorithms How vulnerability creates meaningful connection and builds loyal communities The importance of consistency and realistic content planning How to identify your niche and create content people actually want to follow The role of storytelling in growing an engaged audience How to use social media insights to guide your content strategy Why engagement and transformation matter more than vanity metrics Tips for repurposing content across multiple platforms How to avoid creator burnout through batching and scheduling Best practices for Reels, TikTok, YouTube Shorts, and cross-platform growth Ways creators monetize their platforms through brand partnerships, affiliate marketing, live streaming, and YouTube How to protect your personal brand by saying "no" to opportunities that aren't aligned with your values Memorable Takeaways "Behind every like, view, and follow is a real person." "What you feed grows. What you starve dies." "You don't have to share everything, but your story is often what creates the deepest connection." "Success isn't measured by followers. It's measured by transformation." Meet Our Guests Noelle Schnacky is a speaker, content creator, and former Miss Florida's Teen who is passionate about helping the next generation embrace authentic confidence, build meaningful connections, and use their platforms to create purpose-driven influence. Ella Schnacky is a Grammy-nominated singer, songwriter, and digital creator whose music and online presence have inspired millions around the world. Through faith-filled storytelling and creative expression, she encourages others to lead with authenticity and use their gifts to make a lasting impact. Kristin Schnacky is a content creator, entrepreneur, and speaker who has cultivated a thriving online community rooted in faith, family, relationships, and honest storytelling. Through her relatable content and genuine transparency, she empowers others to build meaningful connections and live with authenticity. Whether you're building a business, growing a personal brand, or simply looking to make a greater impact online, this conversation will inspire you to lead with purpose, show up authentically, and build a community that lasts. --- Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

Recorded live at SocialWest 2026 in Calgary, Lauren Freund, Campaign Manager at Canva, joins host Lindsay Smith to explore what it actually takes to create content that cuts through in a crowded digital landscape.Canva is one of the world's most widely used design platforms, helping teams of every size create visual content across social media, presentations, video, and more. At Canva Create 2026, the company's latest announcements signaled a clear evolution, from a design platform with AI capabilities to an AI-first creative platform where design is the application.Lauren breaks down her content that connects framework, why the messenger matters as much as the message, how brands can balance digital presence with in-person community building, and why chasing reach and virality is the wrong goal for most marketers.Virality is a byproduct, not a strategy.Edited and produced by Takt.

In this episode of The Influence Factor, Alessandro Bogliari chats with Omer Dahan, Head of Affiliates, Partnerships, and Influencers at Fiverr, to discuss the evolution of the creator economy, the changing landscape of influencer marketing, and the growing shift toward performance-driven partnerships. Omer shares how Fiverr is expanding beyond traditional freelance services, enhancing measurement and attribution capabilities, and creating stronger alignment across marketing channels to drive growth.

Sara Sugarman turned her family's rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate double the industry average. She breaks down the inventory bets, infrastructure mistakes, and financial discipline behind building it all herself. For more on Lulu and Georgia and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you trying to sell a service so specialized that closing new clients feels like it can only come from you? What do you think about how AI is reshaping your industry and where that leaves the human at the center of it? Today's featured guest came up through luxury automotive, spent years learning how cultural nuance can derail a campaign that looks perfect on paper, and built a niche precise enough that she can spot from two miles away when someone writing about influencer marketing has never actually run a campaign. In this episode, she'll discuss what makes international influencer work fundamentally different from domestic campaigns and what AI-generated influencers mean for an industry built on human authenticity. Jeanette Okwu is the founder and CEO of Beyond Influence, an influencer marketing agency based in Berlin. Her background spans social media strategy, brand research, and influencer marketing across luxury automotive brands including Jaguar Land Rover and Mercedes-Benz. That global scope became the foundation for her agency's core differentiation: running influencer campaigns that actually account for cultural nuance in each market rather than pushing a headquarters strategy downward and hoping it lands. In this episode, we'll discuss: Building international campaigns understanding regional nuances How to overcome the expert-owner bottleneck problem Can AI influencers replace real ones? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Why International Campaigns Break When You Treat Every Market the Same Early in her career, Jeanette managed 24 markets at Jaguar Land Rover, which helped her understand that what works in one country does not translate by default. A TV spot that runs cleanly in Europe cannot air in the Middle East if it shows upper arms or alcohol. A campaign strategy built at headquarters and handed down to regional teams will get implemented, but it will not perform, because every market has cultural specifics that only someone operating inside that market will catch. The agency she built is the direct expression of that knowledge. Beyond Influence does not run German campaigns and call it international work. It builds campaigns from the ground up with an understanding of how audiences in each target market actually consume content and what they expect from the creators they follow. That distinction is hard to replicate without the years of field experience behind it, and it is exactly the kind of institutional knowledge that becomes a real moat when the rest of the market is running generic global strategies. The Sales Bottleneck That Comes With Deep Expertise Jeanette is candid about where she is stuck: sales still runs through her. This is something she has tried to change, but influencer marketing is still a new enough discipline that clients want to hear from someone who demonstrably knows what they are talking about. She frames it as expertise selling and she is probably right that some of it is structural to the space. But she also hears herself in the answer, acknowledging a degree of control that she knows is not fully serving the agency's ability to grow. The necessary shift in cases like this doesn't point toward finding a salesperson who already knows influencer marketing. The real solution will come from finding someone with the right consultative instincts and then giving them the success stories and methodology that let them carry the conversation. Such is the case of Darby, our agency scale specialist, who did not know what an agency was before joining the team. What he had was the ability to listen, qualify, and translate client pain into a path forward. That skill can be trained on the specifics. The instinct behind it cannot. What AI Influencers Actually Mean for the Industry Jeanette knows the question that is currently on every client's mind: will AI-generated influencers replace the real ones? Her answer is more nuanced than the headlines. AI avatars already perform comparably to human creators on certain content types. Brands are building owned avatars that show up on time, never gain weight, never create a scandal, and can post from six locations simultaneously without a travel budget. That part of the market is real and growing. What AI cannot replicate is the reason people follow a creator in the first place. The parasocial relationship that makes influencer marketing work is built on the sense that the person on screen is real and reachable. When a follower knows they will never be able to meet the creator, the connection breaks. That is the line Jeanette draws: AI content can perform well for product exposure, but for the kind of community trust that turns followers into buyers over time, the human at the center still matters. The agencies that understand where that line sits will be the ones helping brands draw it correctly rather than chasing the cost savings of going fully artificial before the audience has stopped caring about the difference. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

What happens when ambitious, purpose-driven women come together to learn, connect, and elevate their brands? In this special She Believed She Could™ Podcast episode, Allison Walsh and Carolina Flores recap the unforgettable She Believed She Could Summit and Visibility Lab, sharing the transformational moments, powerful breakthroughs, and practical strategies that left attendees inspired and ready to take action. Throughout the conversation, they reflect on the summit's biggest themes—including personal branding, storytelling, public relations, podcast guesting, private podcasting, social media strategy, website development, book publishing, influencer marketing, brand partnerships, and content creation. You'll hear insights from an incredible lineup of experts who generously shared their knowledge, experience, and actionable tools to help women grow their visibility, build authority, and create greater impact through their businesses and personal brands. The episode also provides a behind-the-scenes look at Visibility Lab, where attendees received hands-on coaching, professional content creation support, brand messaging guidance, media training, and confidence-building experiences that transformed how they show up online and in their businesses. Whether you're building a personal brand, growing a business, launching a podcast, writing a book, pursuing brand partnerships, or simply looking for the confidence to step into your next level, this episode will leave you inspired and equipped with practical next steps. In This Episode You'll Learn: How to build a stronger personal brand Why visibility creates business opportunities The power of public relations and earned media How podcast guesting can grow your audience Why private podcasts are becoming a powerful marketing tool Social media strategies that build authentic communities Website essentials every entrepreneur needs How to leverage influencer marketing and brand partnerships The importance of storytelling in business growth Why confidence grows through action and implementation How strategic networking accelerates success The role of community in personal and professional growth If you've ever felt stuck, uncertain about your next step, or hesitant to put yourself out there, this conversation is your reminder that your story matters—and your next opportunity may be one courageous step away. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value.