10 business-to-business marketing to avoid

Everyone makes mistakes! Over the last 15 years, I have worked and consulted with many B2B businesses which means I've seen mishaps made by people at all levels of seniority. But time and time again, when things go wrong, it’s for the exact same reasons: lack of planning, preparation, and audience understanding. This means that B2B companies are failing to deliver on the promise of the latest inbound marketing and marketing automation techniques.In this guide, I summarise the 10 most common B2B marketing mistakes that might be holding your business back. I'll explain planning techniques and show you examples so you learn how to avoid them and deliver more quality leads for your company.