Podcasts about marketing mistakes

In today's episode, I sat down with my friend Renee – award-winning PR strategist and business mentor – for a heartfelt, raw, and inspiring conversation about entrepreneurship, motherhood, and redefining success. We talk about what it really looks like to follow your gut, say no to what's not aligned, and create a life that's built around your values—not other people's expectations. Renee also shares how she's creating a movement to empower women while redefining success on her own terms. Tune in for an honest, empowering conversation full of actionable insights!

Timothy Warren of Helium SEO joins Paul Jamison to uncover the top marketing missteps lawn care business owners make and how AI is reshaping small business promotion. Helium-SEO - https://helium-seo.com/landscaping-digital-marketing-services/ Timothy Warren (Helium SEO) Cell: (937) 532-4575 tim@helium-seo.com

In this episode, I'm joined by my dear friend Nikki Norenberg – Self Discovery Coach and Founder of the dance-based movement experience, Embodyed Method. We sit down for a powerful, soul-stirring conversation on embodiment, purpose, and the magic of reconnecting with your inner child. Nikki also shares the origin story behind her Embodyed Method and how she brought it to life while navigating a massive business pivot and new motherhood. Whether you're an entrepreneur, a parent, or just craving more freedom and fun in your life, this episode will leave you inspired to move, play, and rediscover yourself.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session.In this episode, I reveal the 5 critical email marketing mistakes that are silently killing conversions for most businesses - even those who think they're doing everything right.After helping 400-500 clients generate over $300M in revenue, I've identified patterns that most marketers miss completely. I share how one client conditioned their massive email list to never buy anything through a simple oversight.If you're wondering why your emails aren't converting despite decent open rates, this episode exposes exactly why.You're definitely making at least one of these mistakes - and the psychology behind mistake #5 will change how you write every offer from now on.We love feedback. Send us a text message.Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Ever wonder what makes someone say yes to your offer on the spot? In this episode, I'm sharing my top strategies for using bonuses to create irresistible offers that drive sales—without discounts or overloading your audience. I'll share why most people get bonuses wrong, the key to creating high-converting bonuses, and how to time them for maximum impact. Whether you're live launching or running evergreen funnels, this episode is packed with tactical, no-fluff advice to make your offer a no-brainer.

Learn more about Gym Growth Blast-Off HERE. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.  

Are you running your business, or is it running you? In this episode, I'm sharing five powerful strategies I've implemented as a CEO that have shifted everything—from how I lead to how I spend my time. These aren't just mindset tweaks—they're tangible shifts that will help you cut the noise, lead with intention, and create real momentum in your business starting today.

In today's episode, I'm joined by Cassandra Britton—entrepreneur, business coach and powerhouse behind The Business Savage. From her early days as a competitive athlete to building and selling a successful beauty business, Cassandra shares invaluable lessons about pivoting, scaling, and trusting yourself. Together, we reflect on the highs and lows of building a brand, the power of listening to your audience, and the importance of aligning your business with your passion and purpose. Tune in now – this conversation is packed with insight, inspiration, and real talk about finding alignment in business and life!

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session.You've been investing in marketing: website, ads, social media, but the leads still aren't coming in like they should. Something's off, and deep down, you know it. In this episode, Darrell Evans pulls back the curtain on the most common mistakes smart business owners are still making in 2025. These aren't surface-level tips; they're hard truths and proven shifts from someone who's helped generate over $300M in client revenue. If you've hit a plateau or feel like your growth has stalled, this might be the reset you didn't know you needed.The fix isn't more tactics, it's a smarter strategy.We love feedback. Send us a text message.Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

In this episode, we dive into the brutal truth: your marketing stinks because you're too cheap to play with the big boys. Stop whining about bad leads and start learning how to fix your ad strategy.

In this quick yet powerful episode, Heather Lahtinen shares three overlooked marketing mistakes that could be costing you clients—without you even realizing it. From being hard to contact, to missing key info on your profile, to slow responses, these seemingly small issues create massive barriers for potential clients.  Using real-life examples from her own experiences as a consumer, Heather helps you reflect on how easy—or frustrating—it might be to hire you. Whether you're a photographer or any type of creative entrepreneur, this episode is a must-listen if you're ready to make it easier for clients to say "yes." Show Notes: Why your marketing must be client-focused Trying to hire a massage therapist—what went wrong The #1 rule in marketing: Make it easy for people to give you money How unclear processes can kill a sale The importance of having your name on your profiles The impact of slow or no responses on potential clients 3 actionable marketing tips to fix today Join our next free coaching workshop: www.getcoachedbyheather.com How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram  

In today's episode, I'm sharing all the behind-the-scenes magic of my recent Costa Rica retreat. From the transformations that happened to the unexpected lessons about business, purpose, and intuition, I'll walk you through how aligning with your purpose can make success a natural byproduct. Whether you're curious about retreats or looking for ways to simplify and reconnect in your own business, this episode is for you!

In today's episode, I'm joined by someone who has had one of the most profound impacts on both my life and business over the last few years—Samson Odusanya, an incredibly talented Somatic Guide and Breathwork Facilitator. Samson's journey is one of resilience, transformation, and deep personal growth. We talk about everything from his early struggles and pivotal moments in life to his discovery of breathwork, somatic practices, and what it truly means to embody presence. This conversation left me reflecting deeply on my own journey, and I know it'll do the same for you.

Become a Patreon member! Start here. We're bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! Is your inconsistent branding costing you clients? Our guest expert Seran Glanfield points out that studio owners often struggle with maintaining a consistent visual brand, diluting their memorability and impacting client recognition. She notes the critical role of consistent visual elements like logos and colors across all platforms. A clear, targeted message resonates far more effectively than a broad approach that speaks to no one. Tune in to this Fitness Business Podcast episode to discover how to refine your marketing approach, attract the right clients, and avoid common branding and messaging pitfalls that could be costing you business. Key highlights from the episode: - Brain Fitness: Learn from Dr. Patrick Porter about achieving peak brain performance through diet, exercise, and technology like BrainTap. - Marketing Strategies: Seran Glanfield reveals the biggest marketing challenges for studio owners and how to target your ideal client. - Actionable Insights: This season is all about taking action, with practical tips to implement in your fitness business immediately. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts. Quotes: "When your messaging is broad, when you're trying to reach everybody, it won't actually resonate with anyone specifically." - Seran Glanfield "If you're inconsistent with the visual elements of your brand, it's a problem because you lose that repetition, the value of being repetitive, and you aren't as memorable." - Seran Glanfield “If you're not sleeping well, or you're not thinking right, or you're not performing right, the first place to look is between your ears." - Dr Patrick Porter "When you have a propensity to be negative, you actually shut down the genes that will make you succeed...your brain will make you right 100% of the time." - Dr Patrick Porter Resources: Fitness Business Podcast's LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Seran Glanfield - LinkedIn, Website, Facebook, Instagram and Podcast Seran's Recommended Book - The Gap & The Gain Email Marketing Episode 99, Episode 314, Episode 470, Episode 489 Lindsay Vastola's Episode Segment - Episode 529 Will Phillips - Fitness Industry Insights for 2016 Vicki Brick Tributes - Tribute from Club Solutions and Health & Fitness Association Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter's Book - Thrive in Overdrive Buy Your Headset Using our Link! Merch Sponsor: REX Roundtables - Website and Email REX Leadership Academy - Website Be a Merch Sponsor - Here REX Roundtables Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com Trusted Suppliers: Garry Lewis - Website, LinkedIn, Facebook, Instagram Wellness Spaces - Website Solutions One - Website The Abs Co - Website Club Com - Website Smart Health Clubs - Website About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Client acquisition, member engagement, fitness marketing, gym growth, customer experience, fitness trends, health and wellness, fitness industry, gym management, business strategy Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Are you accidentally marketing what your audience needs instead of what they actually want? In today's episode, I'm breaking down one of the most common mistakes I see entrepreneurs make — and how it's probably costing you leads and sales without you even realizing it. I'll walk you through real examples, simple exercises to shift your messaging, and how to authentically speak to your ideal customer's true desires without watering down your expertise. If you want easier sales and more momentum, this episode is a must-listen!  

Ever feel like content creation is just another overwhelming task on your never-ending to-do list—especially when you're already juggling so much? In this episode, I'm diving into how to create powerful, in-depth content without burning out. I share mindset shifts, practical tips, and real talk around consistency, comparison, and how to make content creation feel easier and more aligned with you. Tune in now!

What if the very marketing strategies you're relying on are actually costing you thousands? In this eye-opening episode of the Marketing Boost Solutions Podcast, we sit down with Gal Ezra—visionary entrepreneur, CEO of Empower Funding, and the mastermind behind GProsperity. Gal's journey from rock bottom to building multiple million-dollar companies is filled with hard-earned wisdom, and today, he's here to reveal the most damaging marketing mistakes businesses make—and how to fix them fast. Plus, he introduces his game-changing concept: the Marketing Love Languages—a framework that helps you communicate with your audience in the way they need to hear to say “yes.”This is more than just a conversation—it's a wake-up call for entrepreneurs and marketers ready to elevate their impact and income. Gal shares the knowledge that helped him build an empire, lessons from his self-made millionaire father, and a powerful free 5-week coaching offer exclusively for our listeners. If you're serious about scaling your business, creating true customer connection, and avoiding the traps that sabotage your success, this episode is your blueprint. Connect with Gal below, tune in now, and start turning mistakes into momentum—and strategies into unstoppable growth.Websites: https://www.gprosperity.com/lovemarketinghttps://www.gprosperity.com/moneymindFacebook: https://www.facebook.com/GProsperityNowLinkedIn: https://www.linkedin.com/in/galezra/Instagram: https://www.instagram.com/gprosperitynowMissed Previous Episodes? Don't worry! Catch up on all our insightful discussions by visiting our podcast blog. Stay up-to-date and never miss out on valuable content. Explore now! https://www.marketingboostsolutions.com/mbs-podcast-blogDo You Need More Leads? Do You Need More Customers? Boost Your Sales & Turn Your Prospects Into Customers With Incentive Based Marketing. Grow your Business Exponentially with Powerful Incentives and Solutions. Let MARKETING BOOST guide you, find out how: https://roadmap.marketingboostsolutions.com/Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mbWhether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab

In today's episode, I sat down with the incredible Lisa Vee, and we went deep. From the wild story of how we met to the power of mentorship, trusting yourself, and navigating big pivots in business and life – this episode is full of raw, real moments. Lisa shares how she went from postpartum struggles and leaving a high-stress job to building a business that recently hit its first $10K month. We talk about messy action, perfectionism, the highs and lows of launching, and why believing in yourself is the most non-negotiable piece of the puzzle.

In this episode of Ambitious, I dive into the often overlooked, non-glamorous aspects of scaling a business. Through my experience as a business scaling consultant, I've seen firsthand how scaling too quickly can be detrimental. I break down the typical growth rates of businesses, identify key mindsets and behaviors that indicate you're scaling too fast, and explain the potential long-term impacts. We'll cover crucial departments such as marketing, sales, product suite, and team operations, highlighting common mistakes and how to avoid them. Tune in to learn how to scale your business ethically, sustainably, and effectively.02:54 Understanding Growth Rates08:36 Mindsets Leading to Rapid Scaling11:25 Common Beliefs and Their Impact35:01 Marketing Mistakes in Scaling42:10 Focusing on a Target Audience45:15 Sales Strategies and Pitfalls48:27 The Dangers of Overpromising in Sales01:06:57 The Role of Team and Operations in ScalingTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

What's going to make your marketing stand out as everything gets louder and more automated? In today's episode, I'm diving into my predictions for where things are headed—and what you really need to focus on if you want to stand out. From the growing importance of messaging and creativity to the role AI is starting to play in shaping content, I'm sharing what we're seeing on the front lines with clients and inside my own team. Plus, we'll talk about why polarizing content matters more than ever and how to meet your audience exactly where they're at. If you're ready to stay ahead of the curve, this episode is for you.

If you've ever felt the pressure to hold it all together or questioned what you're really chasing, this episode is for you. I'm sitting down with Jenn Kennedy for a raw and powerful conversation about walking away from a 7-figure business, healing the addiction to doing, and redefining success as a female breadwinner. We dive into what it really feels like to untangle your identity from achievement, why surrender isn't something you can force, and how true healing often requires completely letting go. Tune in for a conversation about building success on a completely new foundation.

Marketing can make or break your business—especially for financial pros who want to grow but feel stuck, unseen, or like they're shouting into the void. If you're relying on cookie-cutter content or getting caught up in engagement pods, this episode is the tough love (with lots of heart!) you didn't know you needed. In this episode, I chat about:   What "ready-made" content is and how it's hurting your credibility Why blending in with generic templates makes you forgettable The client onboarding process: why good marketing takes time and strategy Why talking to your peers instead of your ideal clients is hurting your visibility The truth about engagement pods and how they confuse the algorithm Tips for building marketing that reflects you—your voice, your values, and your vibe   Services: Services - Simplified Marketing Services Book a Free Call: Contact - Simplified Marketing Services Let's Connect: Website: https://simplifiedmarketingservices.com/  LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices  

If you've ever felt like the pressures of work and life are pulling you in different directions, this episode is for you. From the struggles that have been weighing on me, to the practical solutions I'm implementing, I'm sharing an honest, behind-the-scenes look at what it really takes to move through tough moments. Let's dive into the lessons, strategies, and mindset shifts I'm using to find balance and keep moving forward.

You could have the most incredible book, but if your marketing isn't working, it won't sell. Many authors struggle with marketing—whether it's not knowing where to start, feeling like they're talking about themselves too much, or simply running out of momentum after launch.In this episode, we'll break down the biggest book marketing mistakes and give you actionable strategies to build awareness, sell more books, and create long-term success.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The #1 mistake authors make when it comes to building their audienceWhy relying solely on social media can backfire—and what to do insteadThe Amazon book listing pitfalls that hurt your visibility and salesHow to market your book beyond launch month so it keeps sellingWhen and how to invest in book marketing for the best ROIIf you're ready to stop spinning your wheels and start seeing real book sales, this episode is for you!Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

On this first episode of the Embodied CEO podcast, I'm bringing on a special guest—my friend and the incredible photographer who has been behind the scenes of all my retreats and events for the past seven years. She's captured so many pivotal moments in my journey, and today, she's stepping in front of the mic to help me answer YOUR questions -- no prep, no filters, just real, unfiltered answers. Tune in now!  

In today's episode, I'm sharing 3 key shifts my team and I are making in our marketing strategy—things I believe are essential for where the industry is heading. We're doubling down on content creation and audience growth (but not in the way you might think), refining our evergreen sales strategies, and making space for more creativity. If you've ever felt stuck or uninspired in your content, this episode will give you a fresh perspective on staying consistent, intentional, and aligned.

Are your marketing efforts falling flat? In this episode, Jason Moss breaks down the most common mistakes business owners make and how to correct them.

If you're spending money on marketing but have no clear way to track what's actually bringing in new patients, you're not alone. The good news? There's a way to fix that. In today's episode, we're talking about one of the most overlooked yet powerful tools in marketing: call tracking. If you're not tracking your calls, you could be wasting thousands on campaigns that aren't delivering results. That's why I invited Nick Jascomb, Sales Manager at CallRail, to break down how dentists can easily track and optimize their marketing efforts. Nick has spent nearly six years helping businesses get smarter about their marketing strategies with real data, AI-driven insights, and call tracking that actually works. In this conversation, we cover: Why most dentists aren't tracking their marketing correctly—and how to fix it. How CallRail helps dental practices know exactly where new patients are coming from. AI's growing role in patient communication and marketing optimization. The #1 mistake practices make with call tracking (and how to avoid it!).

Your marketing needs more than just random strategies—it needs an ecosystem. In this episode, I'm breaking down the four essential layers of a strong marketing ecosystem: audience, lead generation, nurturing, and conversion. I'll walk you through how to create touch points that build trust, scale your impact, and drive consistent sales—without the overwhelm. Plus, I'm sharing a real client case study that proves how small shifts in strategy can lead to massive growth. Tune in now!

In today's episode I speak with Shaylee Hancock from Glow Sis Social. Shaylee has her degree in marketing and has helped thousands of estheticians grow their businesses. We talk about the mistakes we see esthetician business owners make when marketing their businesses and what we think they should do instead. Do you need help raising your prices? If so, come to my workshop, Profitable Pricing on Monday, April 21 at 11 am EDT. If you sign up by April 4, you get the early bird pricing. Learn more here.Learn more about working with me 1:1 to Double Your Esthetician Business. Click here!Get the formula for making 100k in Revenue for FREE ⁠here⁠.Follow me on Instagram: @esthetician.coach

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LISTEN TO THIS EPISODE IF YOU'RE POSTING & POSTING BUT FEEL LIKE NOTHING IS WORKINGIf you're struggling to gain traction with your content, it's not just the algorithm. There are key mistakes that might be holding you back and today, we're breaking them down so you can fix them fast.In this episode, I'll walk you through:✨ Why only posting about your product is a mistake✨ How too much repetition kills engagement✨ The role of mission, messaging, and branding in content success✨ The one major shift that will transform your strategy (hint: it's all about planning!)If you're ready to finally see growth from your content, this episode will help you create with intention and strategy.

There's a critical shift happening in marketing right now, and if you don't adapt, your strategies will start falling flat. In this episode, I'm diving into what's changing across the board—from live launches to webinars—and why the old playbook isn't working like it used to. I'll share real examples from our VIP clients, the creative pivots we've made, and how you can apply these insights to keep your marketing effective. If you want to stay ahead of the curve, don't miss this one!

Sheri Otto is a brilliant marketer who specializes in demand generation, she's worked with tech companies like HubSpot! Sheri's Resources:  Funnel Fix: https://funnelfix.sheriotto.com/page Behavioral Science: https://behavioralscience.sheriotto.com/ Sheri's website: https://growthlanestrategies.com/ Want to grow your business without the overwhelm? I've got tons of free business and marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen Ready for a deeper dive? My book (yep, it's a USA Today Best Seller!) breaks down exactly how to get there: https://hayhs.com/u_pp_hc_az From Welfare to 8 Figures | Hay House Author | Marketing Strategist | Mom of 3 ❤️ Hi, I'm Rachel Pedersen.  Some people call me the Queen of Social Media... but I didn't start there. My story isn't a straight line. It's a rollercoaster filled with mistakes, lessons, wins, and growth.  Here's a little bit of the backstory:  2010: Became a mom at 21. Unplanned, unprepared, but determined. 2011: Became an alcoholic single mom on welfare. Rock bottom? Pretty much. 2012: Enrolled in hair school to turn my life around. Graduated with 5 job offers from the top salons in my city. 2013: Landed a job at a top salon. It felt like the start of something new. 2014: Met my husband. Married him 13 days later (yep, 13 days). 2015: We had another baby and both changed careers. Life kept evolving. 2016: Got my first real social media management client, got sober, and went viral—all in the same year. 2017: Replaced my 9-5 income, resigned, and retired my husband too. Freedom tasted good. 2018: Crossed $1,000,000 in my business and welcomed baby #3. Growth in business and family. 2019: Built a second business to $1,000,000. Turns out lightning can strike twice. 2020: Hired my dream team and scaled both businesses to 7 figures. Leadership became my new obsession. 2021: Landed a dream book deal with Hay House and gave a TEDx Talk. A surreal “pinch me” year. 2022: Hit a wall. Complete mental breakdown. Diagnosed with bipolar disorder. Faced my trauma, did the hard healing work, and came out stronger. 2023: Began writing fiction books with my husband - and testing out more creative marketing campaigns. Went mega-viral multiple times, too! 2024: Started our consulting company, Pelanora, and scaled some pretty cool businesses.  2025: About to be the most exciting year yet! Today, I run multiple 7-figure businesses, help entrepreneurs scale without losing their sanity, and teach marketing strategies that actually work. No gimmicks, no sleazy tactics, just authentic growth. Because success isn't about having a perfect story - it's about writing your own, one messy, beautiful chapter at a time. Here are my marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen    #Marketing #SocialMedia #ContentCreation #DigitalMarketing #BusinessGrowth #OnlineMarketing #Entrepreneurship #ContentStrategy #PersonalBrand #GrowthMindset #SocialMediaStrategy #BusinessSuccess #AuthenticMarketing #Mindset #MarketingSystems  

In episode 659, Allea Grummert shares seven common email marketing mistakes and how to fix them to create happy, engaged subscribers. Allea Grummert is an email marketing strategist, conversion copywriter and tech expert who helps bloggers make a lasting first impression through automated welcome and nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic. She is the host of Happy Subscribers podcast. In this episode, you'll learn why a thorough welcome sequence is crucial for building an engaged subscriber list and why you should clean out your email list regularly. Key points discussed include: - Welcome new subscribers properly. Many bloggers miss the chance to make a strong first impression—use a welcome page and an introduction video to engage them right away. - Make your first email personal. Avoid generic confirmation emails; instead, reflect your brand personality and set clear expectations for subscribers. - Set up a welcome sequence. A structured email sequence helps introduce new subscribers to your best content and builds a strong connection. - Personalize content wisely. Use segmentation to send relevant emails without overcomplicating your strategy. - Drive traffic back to your funnel. Regularly promote your freebies and opt-ins within your email list to keep subscribers engaged. - Clean your email list regularly. Remove inactive subscribers to improve deliverability and engagement. - Keep track of what's being sent. Maintain an SOP (standard operating procedure) to stay organized and ensure your emails align with your strategy. Connect with Allea Grummert Website | Instagram

With a career spanning decades and work with brands like AT&T and Disney, Angelo shares his insights on how businesses can maximize their marketing efforts without committing to a full-time executive.We dive deep into the role of a fractional CMO, the common mistakes businesses make in marketing, and how to effectively position and scale brands. Angelo also shares his signature "APPLES" framework for strategic marketing and gives invaluable advice for entrepreneurs, business owners, and consultants looking to refine their marketing approach.If you've ever wondered whether your company really needs a full-time CMO, or how to get the most out of a fractional marketing leader, this episode is for you!Timestamps & Key Topics[00:00:00] Introduction to Angelo Ponzi & the role of a fractional CMO[00:02:00] Why Angelo didn't change his surname despite the association with Ponzi schemes[00:05:00] What drives Angelo? The excitement of working across different industries[00:07:00] The racehorse vs. mule analogy: Why fractional CMOs are high-intensity strategic players[00:09:00] What types of companies benefit most from hiring a fractional CMO[00:12:00] Do businesses really know their marketing problems? Why external assessments are key[00:14:00] How Angelo helps companies align their leadership teams and uncover market opportunities[00:17:00] The biggest marketing mistakes businesses make & how to avoid them[00:20:00] Learning from bad experiences: Why failure can be your biggest teacher[00:23:00] The APPLES Framework: Angelo's step-by-step approach to marketing strategy[00:28:00] Finding the right clients as a consultant: Not all business is good business[00:30:00] Where to find Angelo and how to connect for fractional CMO servicesCall to Action

Have you ever felt like you're doing all the right things in business, but something still isn't clicking? In today's episode, I'm sharing a powerful breakthrough from a recent coaching call of mine that reinforced just how much our thoughts shape our success. I'll explain why shifting your mindset is just as important as your strategy, how to start operating as your future self today, and why the inner work is the real game-changer. If you're ready to break through resistance and step into the next level of your business, this one's for you!

Send us a textThree major mistakes can hinder marketing efforts: neglecting data, not engaging leads, and presenting complicated offers. Neglecting data occurs when marketers either focus on irrelevant metrics or overlook important information, leading to misguided choices. Not engaging leads happens when follow-up actions are insufficient, causing lost revenue opportunities. Complicated offers can confuse potential clients, decreasing the chances of conversions. It's crucial to employ clear, precise, and data-informed strategies to avoid these pitfalls and improve marketing effectiveness.To tackle these challenges, establishing efficient tracking systems, nurturing leads through personalized follow-up methods, and clarifying offers for better understanding are essential. It's important to focus on key metrics that truly indicate campaign success, ensuring they align with business objectives. By addressing these problems, companies can enhance their marketing tactics, improve customer interaction, and attain ongoing growth. Identifying and resolving these concealed issues can greatly enhance marketing results.اكتشف الأخطاء الثلاثة التي تستنزف ميزانيتك التسويقية وتفشل حملاتك. من تجاهل البيانات المهمة إلى إهمال العملاء المحتملين وتقديم عروض معقدة للغاية، يمكن أن تكلفك هذه الأخطاء كثيرًا! تعلم كيفية تنفيذ استراتيجيات واضحة ومختصرة تعتمد على البيانات لتتوافق مع جمهورك. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

What if the key to standing out in your marketing wasn't about doing more, but about getting crystal clear on what you stand for? In today's episode, I'm sharing powerful insights from a recent client workshop on how defining your core values and bold beliefs can transform your messaging and attract the right people. Tune in now to learn why core values matter, how to infuse them into your content, and explore where you might be watering things down out of fear.

In this episode, host Julie Hood shares some of the most common mistakes experts and advisors make when marketing their businesses - so you can avoid them! These mistakes are pulled from the free ebook, Leadsology, by Tom Poland. Get the book and the links at https://CourseCreatorsHQ.com/230.    LINKS MENTIONED   Get the full Leadsology ebook by Tom Poland for free - along with all 16 mistakes and the  10-Step In Demand Lead Generation Model (aff. link) at:   https://CourseCreatorsHQ.com/LeadsologyEbook        RELATED EPISODES   E081: Where Should You Broadcast Your Message?E137: You Don't Have to Niche Your Online CourseE068: Top 6 Mistakes Course Creators MakeE229: Challenge to Take On a New Channel as a Course CreatorE054: 9 Ways Course Creators Build Belief with Potential StudentsKEY TAKEAWAYS FOR ONLINE COURSE CREATORS    As noted in the Leadsology ebook (get all 16 mistakes here).Mistake #1: Putting tactics before strategy.  Mistake #2: Random acts of marketing.   Mistake #3: Relying on word-of-mouth marketing.   Mistake #4: Copying a high-flow model.   Mistake #5: Offering a traditional service.   Mistake #6: A failure to niche.   Mistake #7: A failure to respect pipeline principles.   Mistake #8: Lack of lead generation scalability.   Mistake #9: Failure to establish know, like and trust (per Julie: and belief!)Mistake #12: Thinking that cheaper prices will increase demand. COME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2025PlannerPodcast   Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube  https://coursecreatorshq.com/YouTubePodcast   Facebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/

You know that sinking feeling when you realize you've been ignoring great advice or giving up on something that actually worked? We've all been there, myself included. That's why I loved this conversation with Matt Nettleton. As my most frequent podcast guest, Matt brought his signature blend of insight and candor to our “What Went Wrong?” series. Together, we revisited the missteps that taught us valuable lessons—like ditching a successful accountability group, setting goals that feel more like a prison sentence than a roadmap, and stubbornly resisting good advice. If you've ever tripped over your own decisions, this one's for you. Actionable Takeaways Stick With What Works: If a process, group, or habit is driving success, don't abandon it just because things are going smoothly. Consistency beats complacency. Shrink Your Timeframe: Break those massive annual goals into manageable chunks. Try a “12-week year” approach to stay motivated, track progress, and pivot as needed. Listen to Advice (Even When It's Hard): Pay attention to the advice of trusted colleagues and mentors—and maybe your spouse, too. The sooner you act on good suggestions, the faster you'll see results. Celebrate and Course-Correct: Mark your milestones, reassess your direction, and give yourself permission to change the plan if it's no longer serving you. Want to hear the full conversation and laugh along at our shared “oops” moments? Tune in to this episode—it might just save you from making the same mistakes! Look for more: https://podfollow.com/more-than-a-few-words

If you're feeling stuck with “low-quality leads,” this episode is for you. I break down the common misconception around targeting high-ticket buyers and share real client examples of shifting strategies, adjusting expectations, and leveraging the leads you already have to drive revenue. Tune in for a mindset and strategy reset that could change the way you approach your sales.

Are you a counsellor, psychologist, play therapist, therapist, coach, or social worker feeling like your marketing efforts are falling flat? Discover the missing ingredient in your healthcare marketing strategy: **Rapport.** In this episode of The Private Practice Podcast, Dr. Brooklyn Storme shares practical insights on how to build genuine connections with your audience to attract more clients and create a thriving private practice. Learn how to shift your focus from selling to connecting and why this approach leads to better results. **Download your FREE Story Template:** https://bit.ly/mytherapiststorytemplate **Key Discussion Points:** *   Why traditional marketing tactics often fail for healthcare professionals. *   The three pillars of successful marketing that are not being taught elsewhere. *   The power of rapport and connection in building trust with potential clients. *   How storytelling and personalised communication can cultivate loyalty and engagement. *   Practical steps to build rapport through your marketing efforts. **Timestamps:** *   0:00 - Introduction *   1:50 - Why Rapport is the Missing Ingredient *   3:45 - The Three Pillars *   5:58 - Rapport and Connection *   9:39 - The Power of Rapport *   14:21 - Practical Ways to Build Rapport *   21:59 - Practical Steps *   26:12 - Micro Coaching *   27:56 - Quick Challenge **Resources:** *   **The Private Practice Podcast:** www.brooklynstorme.podbean.com *   **Free Online Community for Therapists:** https://www.facebook.com/groups/theultimateprivatepractice Disclaimer: This episode is intended for informational purposes only and does not constitute professional advice. The views and opinions expressed are those of the speaker and do not necessarily reflect the views of any other organisation or entity. If you found this video helpful, please give it a thumbs up, leave a comment, and subscribe to the channel for more valuable content! Don't forget to click the notification bell so you never miss an upload. Keywords Okay, here are some keywords for your YouTube video, separated by commas (since you mentioned you don't want hashtags) for easy copy-pasting into the YouTube tags section: Private Practice, Therapist Marketing, Counselor Marketing, Psychologist Marketing, Healthcare Marketing, Marketing for Therapists, Marketing for Counsellors, Marketing for Psychologists, Build Rapport, Client Connection, Attract Clients, Private Practice Tips, Marketing Strategy, Mental Health Marketing, Social Worker Marketing, Play Therapist Marketing, Coaching Marketing, Rapport Building, Client Engagement, Client Retention, Storytelling, Personalised Communication, Authority, Credibility, Marketing for Healthcare Professionals, Private Practice Growth, Marketing Tips, Social Media Marketing, Website Marketing, Podcast Marketing, Overcome Imposter Syndrome, Marketing Challenges, Marketing Mistakes    

To wrap up this series, I'm tackling TWO major marketing mistakes that can hinder your business growth and settling the score once and for all. If you're struggling to move from initial revenue stages or feel stuck, you're probably making these. Mistake number four is not differentiating between your marketing and your product offer. Mistake number five is thinking you must choose between paid or organic marketing. Listen in and discover how to meet people where they are, the importance of addressing their immediate wants rather than overwhelming them with product specifics, and how to boost your campaign's reach and efficiency by combining paid and organic content.  If you're looking for the key to more effective marketing, this episode is for you. P.S. Our BRAND NEW 3-Day Conversion Messaging Event is coming soon! Stay tuned for a new series leading up to the training... Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

The “traditional” ways of marketing your business are just not effective in the modern world, especially in the insurance industry. With the change from billboard, country club, and TV advertising to social media marketing, you have a huge opportunity to make a name for yourself and your agency, and to directly reach and speak to your prospects.  This week on the Accelerate Your Insurance Sales Podcast, I share some common mistakes agencies take when marketing, why storytelling in your content is so effective, and some examples of agencies in this space who have taken the leap and seen amazing success. ▶▶ Upgrade Your LinkedIn Profile in 10 Minutes: https://www.completegameu.com/landing-page-1-5650 KEY MOMENTS (00:00:00) Accelerate Your Insurance Sales Podcast, episode 4 (00:07:17) The “Traditional” Marketing Methods Aren't Effective Today (00:13:18) Tell Your Prospect's Story (00:16:48) Marketing In The Modern Insurance Industry CONNECT WITH ANDY NEARY Subscribe and listen to the Accelerate Your Insurance Sales Podcast

What are the common mistakes you as a business owner, make in marketing? Robert Murray, gives you five of the most common marketing mistakes. He is the Co-founder and CEO of Intrigue Media, a digital marketing company that helps businesses that feel stuck increase visibility and quality leads so they can get back on the growth path. Free P&L Statement and Balance Sheet https://tinyurl.com/2rjd6wxu Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/   Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147