Podcasts about Content marketing

Links Mentioned:BONFIRE Mastermind group: https://philipvandusen.com/bonfirePersonal Brand Wheel: https://philipvandusen.com/pbwBrand Positioning Statement Tool: https://philipvandusen.com/brand-positioning-statement-optinIn this episode of Brand Design Masters, I break down what's really holding creative professionals back and how to move forward with clarity and confidence.If you're a designer, creative director, freelancer, or agency owner who feels stuck, under-leveraged, or uncertain about your next move, this conversation is for you. I unpack the five most common barriers that limit growth in creative careers and the five key unlocks that can accelerate your progress.Drawing from my own career journey, including layoffs, burnout, career pivots, entrepreneurship, and building a personal brand from scratch, I share practical strategies you can use to regain momentum and unlock your full professional potential .What You'll Learn1. The Skillset Barrier How limited or outdated skills can stall your growth, and why continued professional development is essential in the age of AI and rapid industry change .2. When Your Network Isn't Working Why 60% of new clients for creative professionals come from referrals and network connections and how to fix a referral pipeline that isn't producing .3. The Confidence Gap The space between knowing what to do and actually doing it. I discuss decision paralysis, accountability, and how to build momentum through structured goal-setting .4. Limiting Beliefs and Imposter Syndrome Why creatives are especially vulnerable to self-doubt and how proximity to the right peer group can radically shift your mindset .5. Feeling Powerless in a Changing Industry From AI disruption to commoditization and ageism, I talk about how building a strong personal brand restores agency and visibility in your career .Key ThemesCreative career developmentProfessional growth strategiesPersonal branding for designersOvercoming imposter syndromeBuilding a referral networkAccountability and SMART goalsMastermind groups and peer supportCreative entrepreneurshipCreative careers are not linear. They are evolving, competitive, and increasingly influenced by technology and globalization. But the biggest unlock is not a tool, a tactic, or even a platform. It's the people you surround yourself with and the systems you build around your own development .If you're ready to stop spinning and start unlocking real momentum in your creative business or career, this episode gives you a practical roadmap to do exactly that.If you found this valuable, subscribe to Brand Design Masters, leave a review, and share this episode with another creative professional who needs to hear it.WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Community for Creative Proshttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL: All-in-One CRMhttps://www.gohighlevel.com/philipvandusenTUBEBUDDY: The best YouTube pluginhttps://www.tubebuddy.com/philipvandusen____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

In the 184th episode of Kitces and Carl, Michael Kitces and client communication expert Carl Richards discuss how artificial intelligence has made content marketing simultaneously more accessible and more challenging than ever. For full show notes, see kitces.com and thesocietyofadvice.com.

Search isn't broken—it's been replaced. Buyers are skipping funnels, ignoring gated PDFs and asking AI to decide who's credible before they ever talk to sales. If your content still assumes attention is linear, you're not behind—you're irrelevant.In this episode, Amanda Verdino, Director of Content Marketing at Forma dismantles the comfortable lies B2B marketers tell themselves about storytelling. We talk about why differentiation without defensible substance collapses under AI scrutiny, how first-party data becomes your only real narrative advantage, and why most “thought leadership” is just recycled opinion dressed up as confidence. Amanda shares how Forma keeps humanity and joy alive inside HR tech, what actually earns trust in AI-mediated discovery, and why restraint—not volume—is the new power move.We also dig into:Why louder messaging accelerates brand decay instead of stopping itHow original research outperforms hot takes in AI-driven buyer journeysThe mistake teams make when they treat clicks as commitmentWhy LinkedIn credibility now matters beyond LinkedIn itselfThe uncomfortable shift marketers must make from persuasion to diagnosisThis episode is for B2B teams still polishing templates while the buyer rewrites the rules—and for the ones ready to build stories that survive contact with AI.

Album 8 Track 5 - Marketing with Insights, Differentiation, and Belonging w/Seth MatlinsThe Brand Nerds are back with another edition of Brands, Beats and Bytes, and this one is a masterclass in brand building! Hosts Darryl "DC" Cobbin and Larry "LT" Taman are joined by award-winning marketer and thought leader Seth Matlins (affectionately known to DC as "Jimmy").Dubbed the "Sage of Scarcity" for the episode, Seth helps DC and LT break down some of the most iconic marketing deals in history. The trio dives deep into the "July 4th Massacre" that cost Pepsi the Harry Potter partnership, how Seth helped Coca-Cola secure the unprecedented solo deal, and the profound difference between what a company manufactures and what it actually sells. They also tackle the dangers of relying on tech over true insight.From massive career missteps with Papa John's to pioneering the CVS Beauty Mark to protect mental health, the group debates the power of meaningful differentiation. Whether you are an aspiring C-suite leader or just love the behind-the-scenes drama of global brand deals, tune in to find out why nostalgia is not a strategy and how to ensure you are moving the business forward today.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

Favour Obasi-ike, MBA, MS breaks down Apple's video podcast launch in iOS 26.4, covering HLS streaming, approved hosting platforms, and strategic business applications. This episode features live consultation with Amanda (ice cream bus owner) demonstrating podcast marketing for local businesses covering SEO, multi-platform distribution, and monetization strategies from 7 years of podcasting experience (620+ episodes, 160 countries).Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksPodcast Episode Key TopicsApple Video Launch: HLS video podcasts, 20-year milestone, creator controlApproved Platforms: Acast, Art19 (Amazon), Triton Omni Studio, SiriusXM (+ AdsWiz, Simplecast)Business Strategy: SEO benefits, organic reach, local targeting, intellectual propertyTechnical: RSS feeds, website integration, domain authority, analyticsContent: Keyword optimization, repurposing, geographic targetingTimestamps00:00-10:00 Intro, iOS 26.4 announcement, HLS explanation, platform partnerships10:00-20:00 SEO fundamentals, website strategy, content discoverability20:00-42:00 Live case study: Amanda's ice cream business, local SEO, city-flavor strategy42:00-50:00 Metrics analysis, trust scores, domain authority (18-22 pt variance)50:00-60:00 Episode naming, URL structure, host's Spotify-to-Art19 switch60:00-73:32 Tutorial strategy, listening contexts, QR codes, restaurant SEO, closingEpisode Key TakeawaysApple video = game-changer for creator control & monetizationOnly approved platforms support Apple video (IAB certified)Local businesses thrive via organic SEO reachMulti-platform distribution essential (Apple, Spotify, YouTube, Pandora)Use keyword-rich titles, not "Episode 001"Dual video+audio strategy for different contextsConsistency builds authority (host: 50 domain/podcast score)Podcasts = evergreen intellectual propertyFormula: Domain + Hosting + SEO = High PerformanceStrategic planning pays off (Art19 switch July 2025 → Apple launch Feb 2026)Favour Obasi-ike's Notable Quotes"Today marks a defining milestone...bringing category leading video experience to Apple Podcasts." - Eddie Q, Apple SVP "Video is the next chapter for podcasting." - Jov Matei, Art19 CEO "Think about podcasting as intellectual property, thought leadership, SEO, and building relationships." "Little drops make a big ocean wave." "I'm planting seeds for the future I don't know will happen."Top FAQsQ: What is iOS 26.4 for video podcasts?A: Apple's system update introducing HLS video podcast support with creator control.Q: Which platforms support it?A: Acast, Art19, Triton Omni Studio, SiriusXM (+ AdsWiz, Simplecast). Q: Should local businesses podcast?A: Yes—organic reach without paid ads, builds trust, targets geography.Q: Best episode naming?A: Use keywords first, not "Episode 001." Example: "Vanilla Ice Cream: Best Summer Flavors"Q: Need a website?A: Yes for SEO. Domain + Hosting + SEO = High Performance.Action ItemsImmediate: Update to iOS 26.4, check hosting platform, audit episode titlesShort-term: Develop dual video/audio strategy, set up analytics, research local SEOLong-term: Build consistent schedule, create evergreen tutorials, track domain authority growthLocal Businesses: Map products to locations, create local content, implement QR codesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Content, Briefly, Jimmy and Eric dig into synthetic feedback — using AI personas to pressure-test your content before publishing.They share how to build data-informed audience profiles, turn them into reusable Claude skills, and gather structured feedback from different perspectives (freelancer, in-house, exec, skeptic, skimmer).The goal: catch gaps earlier, strengthen arguments, and make human editing more strategic.They also reflect on the bigger challenge of adopting AI while doing the actual job — and how to use it as a sparring partner without losing your editorial judgment.Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Content marketing has changed - and if you're still relying on quick spikes of visibility, you're working harder than you need to.In this episode, I'm walking you through the exact framework I use and teach inside my business for building content that attracts, nurtures, and converts. I'll explain the difference between short-term and long-term platforms, how I decide what to focus on, and how to structure your topics so they actually build authority over time.If you want to stop playing the content slot machine and start building assets, this is for you.What You'll Learn in This Episode:How I define content marketing (attract → nurture → convert)Why short-term platforms alone will keep you stuck in effort modeHow I think about long-term, SEO-driven “forever content”How to choose your core platforms based on bandwidth and lowest-hanging fruitWhat I would do differently if I were starting from scratch todayLinks & Resources:DM me on Instagram: https://www.instagram.com/courtneychaalThe previous 2 episodes I mentioned: - The Solopreneur Myth - https://courtneychaal.com/the-solopreneur-myth/- The State of Content Marketing in 2026: Why “forever content” is the future - https://courtneychaal.com/forever-content-marketing/Yay for Business Shop: https://courtneychaal.com/shop

EP 160: LinkedIn Just Got Much More Important Brand Design Masters Podcast with Philip VanDusenLinkedIn just became one of the most powerful platforms for personal branding, client acquisition, and career growth. In this episode, I break down why AI search, content longevity, and platform dynamics are dramatically increasing LinkedIn's importance for professionals and B2B businesses.AI platforms like ChatGPT, Gemini, and Perplexity are reshaping discovery. LinkedIn is now one of the most cited sources in large language model answers, especially for verifiable human expertise. That means your LinkedIn content can surface in AI results long after you post it.We also look at:• Why LinkedIn content is shifting from short-lived posts to long-tail visibility • The massive imbalance between content creators and consumers on LinkedIn • Why business intent and low contact friction make LinkedIn uniquely powerful • The mindset shift from posting to positioning • What formats are working now: carousels, 30–60 second video, and in-depth thought leadershipIf you want to increase visibility, establish authority, attract better clients, or future-proof your career in an AI-driven world, LinkedIn should be central to your strategy.This episode will help you understand why.____________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Community for Creative Proshttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL: All-in-One CRMhttps://www.gohighlevel.com/philipvandusenTUBEBUDDY: The best YouTube pluginhttps://www.tubebuddy.com/philipvandusen____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

WORKSHOP "Volle Leads-Pipeline durch virtuelle KI-Marketing-Mitarbeiter in ChatGPT & LinkedIn" ➔ Hier ansehen: https://xhauer.com/workshop-pod Gratis AI LEAD MAGNET GENERATOR ➔ Lead Magnet erstellen in 20 Min, der verkauft: https://xhauer.com/ai-generator-pod In dieser Folge teile ich meine Erfahrungen und Strategien zum Aufbau eines effektiven Money Models für Agenturen und Beratungen, das sich auf wiederkehrende Umsätze und maximalen Cashflow konzentriert. Ich erkläre, wie wir unser Produktportfolio strukturiert haben, um Skalierbarkeit und hohe Bruttomargen zu erreichen, und wie wir durch ein automatisiertes Webinar neue Kunden gewinnen. Ich lade euch ein, über eure eigenen Geschäftsmodelle nachzudenken und zu überlegen, wie ihr ähnliche Mechaniken implementieren könnt.Wenn du neu auf meinem Kanal bist:Mein Name ist Michael Asshauer. Ich bin Gründer und Geschäftsführer von XHAUER. Mein Team und ich helfen jeden Tag Anbietern im komplexen und technischen B2B, ihre Pipeline mit guten Verkaufsgelegenheiten zu füllen. Durch eine systematische Kombination aus Performance- und Content-Marketing. Ganz ohne Bunte-Bildchen-Marketing, sondern datengetrieben nach dem Grundsatz “Do more of what works”.Ein paar Fakten für dich, wie ich hierher gekommen bin und welche Reise ich auf diesem Kanal dokumentiere:25 Jahre: Gründung meines ersten Technologie-Unternehmens Familonet25 Jahre: Abschluss meiner Studiengänge Volkswirtschaftslehre, Betriebswirtschaftslehre und International Business (Hamburg & Melbourne)28 Jahre: Ausgründung unserer B2B-Software-Entwicklungsagentur onbyrd 30 Jahre: Übernahme unserer Unternehmen durch den Daimler-Konzern (heute Mercedes-Benz Group AG)31 Jahre: Gründung meiner Business-Content-Plattform “Machen!”32 Jahre: Gründung meines Performance-Recruiting-Unternehmens Talentmagnet (und anschließender Verkauf)34 Jahre: Gründung unserer B2B-Marketing-Agentur & Beratung XHAUER, gemeinsam mit Paula.Heute: Paula, unser Team und ich sind auf dem Weg, eine der besten B2B-Agenturen & Beratungen weltweit aufzubauen.Auf diesem Kanal teile ich alle Erkenntnisse, Learnings und Best Practices aus Tausenden Kampagnen offen mit dir, sodass du sie für euer Marketing anwenden kannst.Für B2B-Marketing, das die Pipeline füllt.Dein Michael Hosted on Acast. See acast.com/privacy for more information.

In this solo episode of Hustle Inspires Hustle, Alex Quin breaks down how money in the music industry hasn't disappeared—it has shifted. Traditional spending on radio, press, tours, and long-term artist development is shrinking, while budgets are moving toward platforms that already control daily attention, such as live streaming, creator networks, gaming, sports, and podcasting. He explains that time-based engagement now drives ROI, meaning artists and brands must compete for consistent attention rather than rely on legacy systems. The episode emphasizes that this isn't a collapse of music, but a reallocation of resources toward where audiences spend the most time.Episode Outline: [00:00:00] Introduction – The quiet shift changing money in music [00:00:28] Traditional music industry spending patterns [00:01:05] Reduced upfront artist development and cautious budgets [00:01:27] Where the money actually moved [00:01:52] Music competing for attention across platforms [00:02:24] Live streaming vs. music streaming explained [00:02:48] Drake and time-based cultural presence [00:03:15] Creator ecosystems attracting major budgets [00:03:34] Fewer development deals and shorter promo cycles [00:03:55] Offline impact: concerts, merch, and selective spending [00:04:18] Questions about leverage, time, and behavior [00:04:36] Final takeaway: It's a reallocation, not a collapse [00:04:44] Call to action and closingWisdom Nuggets:Attention Is the New Currency: Money follows behavior. If audiences are spending hours on live streams and creator platforms, that's where brands will invest. Cultural relevance now depends on time earned, not legacy status.Consistency Beats Tradition: Release cycles used to dominate marketing budgets. Now, consistent daily engagement outperforms one-time promotional pushes. Platforms that hold attention every day win long-term investment.Shorter Runways Demand Smarter Strategy: With fewer long-term development deals, artists must think like businesses. Ownership of audience and engagement metrics matter more than ever.Competition Is Broader Than Ever: Music is no longer competing only with other artists. It competes with gaming, live streamers, podcasts, and sports content for the same screen time.Reallocation Isn't Collapse: Industries evolve. When money shifts, it creates opportunity for those who adapt. The key question becomes: are you building behaviors that attract investment?Power Quotes"Music used to dominate cultural attention by default. Now it has to compete for it." - Alex Quin"Money hasn't left entertainment. It's become more selective." - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this masterclass episode, Favour Obasi-ike, MBA, MS delivers an in-depth exploration of web sales optimization (CRO - conversation rate optimization) through strategic search engine marketing (SEM). The episode focuses on the critical relationship between website speed and conversion rates, revealing how technical optimization directly impacts sales performance. Favour emphasizes that web sales are fundamentally a result of web speed, explaining that websites loading slower than 3 seconds can decrease conversion rates by at least 7%, with compounding effects reaching 20% for sites taking 10 seconds to load.The discussion covers comprehensive website optimization strategies, including image optimization (recommending WebP format over JPEG/PNG), structured data implementation with schema markup, and the importance of optimizing every website element from headers and footers to file names and internal linking structures. Favour introduces the concept of treating URLs like seeds that need time to grow, recommending a 2-3 month planning horizon for content strategy.The masterclass also explores collection pages, category optimization, and the strategic use of content hubs to create pathways for user navigation. Favour shares practical tools and resources for keyword research and competitive analysis, while emphasizing the importance of submitting websites to Google Search Console and Bing Webmaster Tools for maximum visibility. The episode concludes with actionable advice on implementing these strategies either independently or through professional SEO consultation.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links

Jim Edwards explains consistent content marketing over the last 20 years and how things have changed from data being valued to results being valued. There is data, information, knowledge, experience, and wisdom. Where dones your content rank in that spectrum?Check out the Facebook Group – Sales Copy and Content Marketing Hacks at  https://www.facebook.com/groups/copywritingandcontenthacks   and for more information on the wizards used to make outstanding sales copy check out  https://www.CopyandContent.ai

In this episode of Content, Briefly, Alex and Eric dive into the “freelancer niche explosion” — and why 2026 may belong to micro‑specialists.They explore how leaner in‑house teams, post‑layoff hiring caution, and rapid AI adoption have reshaped the old model of content marketing. Instead of large teams and freelance blog writers, startups are increasingly relying on highly specific experts: LinkedIn ghostwriters, Reddit strategists, AI workflow builders, demo video editors, and more.The conversation unpacks why generalist marketers are stretched thinner than ever, how experimentation now drivesfreelance hiring, and why specialization can be a major advantage in a fast‑changing landscape.An optimistic, practical discussion for freelancers and in‑house marketers navigating the next era of content work.Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months.************************Useful Links:Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

It's been a good long while since I've had a good long rant. *Cracks knuckles.* Let us begin.Join the next cohort of Design My Signature Talk (starts Feb. 23, 2026)→Subscribe to my newsletter→***ABOUT ME, JAY ACUNZOI work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.I'm a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.Work with me 1:1, book me to speak, or explore free resources at jayacunzo.comDon't market more. Matter more.Think resonance over reach.Don't be the best. Be their favorite.***ENJOY THE SHOW? PLEASE SAY THANKS!Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for listening!

Happy Valentine's Day! Favour Obasi-ike, MBA, MS breaks down proven strategies for monetizing and segmenting business email lists using platforms like Flodesk. Learn why email marketing delivers $36-$40 ROI for every dollar spent compared to social media, how to segment contacts based on behavior and engagement, and the technical foundations (DNS, backlinks, deliverability) that make campaigns successful. Discover workflows for turning subscribers into buyers through strategic segmentation, behavioral targeting, and quality-over-quantity content delivery.Episode Key Takeaways1. Email Marketing ROI Dominates Social Media – For every $1 spent on email marketing, businesses earn $36-$40 back, far exceeding social media returns.2. Segmentation Drives Conversions – Segment email lists by link clicks, engagement levels, and business vs. personal contacts to send targeted content that resonates.3. Technical Setup Matters – Proper DNS configuration, Google Search Console integration, and backlink strategies improve deliverability and SEO performance.4. Quality Over Quantity – Sending fewer, high-value emails with 15-minute read times generates more revenue than frequent, low-engagement blasts.5. Behavioral Targeting Wins – Track website behavior and email interactions to create personalized follow-up sequences that match subscriber intent.Episode Timestamps[00:00] Introduction: Monetizing and segmenting email lists[02:00] Why email outperforms social media ($36 ROI per $1)[05:00] Building business email lists as valuable assets[10:00] DNS, deliverability, and technical foundations[15:00] Segmentation strategies using link tracking[24:00] Creating consistency through targeted workflows[27:00] Backlinks and SEO benefits from email campaigns[32:00] Calculating engagement: 50 touchpoints = $36 product[45:00] Flowdesk features and automation workflows[68:00] Frequency matters: Quality beats quantity[71:00] Behavioral targeting and site tracking integrationPodcast Episode FAQsQ: What email marketing platform does Favour recommend?A: Favour specifically discusses Flowdesk for its segmentation capabilities, checkout features, and workflow automation that allow precise targeting based on subscriber behavior.Q: How often should I send emails to my list?A: Quality beats quantity. Favour sent only one email in February but generated revenue, leads, and referrals. Ask your audience through polls how often they want to hear from you.Q: What's the difference between business and personal email contacts?A: Business emails (domains like @company.com) engage differently and should be segmented separately. They're checked 3-5 times daily and represent higher-value prospects.Q: How do I improve email deliverability?A: Configure DNS records properly (A, TXT, CNAME), connect to Google Search Console, build backlinks through anchor text in emails, and maintain engagement with quality content.Q: What is behavioral targeting in email marketing?A: Tracking which links subscribers click, what pages they visit on your website, and how they engage with content to send personalized follow-up sequences that match their interests.Memorable Quotes by Favour Obasi-ike, MBA, MS"For every dollar that you spend on email, you get $36 to $40 back compared to social media where you may not get up to a dollar back or $2 back.""The best person to tell about what you wrote on your website is your contact list—the same way the best person to tell about something is your best friend.""I can have 50% open rate and no sales, that's vanity. But if you have 10-20% and that gives you more revenue because it's the right audience and it's segmented, then it helps a lot.""Don't just post on your website and expect magic to happen, abracadabra. You have to be intentional, you have to be factual.""Quality beats quantity. If you're actually able to capture that first party data and implement site tracking, it's very powerful to segment those people and send them follow-up messages."Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a world flooded with content and powered by AI, storytelling is becoming the ultimate differentiator. As automation increases, the ability to tell authentic, emotional, and meaningful stories will set creators, brands, and leaders apart.In this video, we explore why storytelling matters more than ever, how it cuts through the noise of AI-generated content, and how you can use storytelling to build trust, grow influence, and stand out in a crowded digital space.If you want to win in content creation, marketing, business, or personal branding, mastering storytelling is no longer optional—it's essential.Topics covered:Storytelling vs AI in content creationHow to stand out in oversaturated contentWhy human stories beat automation#Storytelling #AIContent #ContentMarketing #PersonalBranding #DigitalMarketing #Creators #MarketingWithRussWatch Marketing with Russ...aka #RussSelfie, episode 590Featuring Terry SeitzWatch Here: YouTube:    • Marketing with Russ...aka #RussSelfie, Epi...  Connect with Terry:LinkedIn: linkedin.com/in/terry-seitz-57aa654Website: https://www.nuancecollective.net/Email: terry@thenuancecollective.netConnect with Russ:Website: https://www.russhedge.com

Today's show features: - Tully Williams, Fixed Operations Director of The Niello Company - Dave Thomas, Director of Content Marketing at CDK Global - Jim Sabino, Fixed Operations Director of All American Ford Paramus This episode is brought to you by: Foureyes – Foureyes helps dealers turn data into action. Starting with a clean, connected data foundation across dealership systems, Foureyes empowers dealerships to use that data to drive consistent execution throughout their business. The data stays dealer-owned, vendor-neutral, and works with any tools or partners. More than a CDP, Foureyes is a reset for how dealer data gets put to work. Headquartered in Oregon, Foureyes employees live in 20+ states to be closer to the communities where dealers are. Visit https://www.foureyes.io/ to learn more CDK Global – CDK joins the show to break down their new Affordability Tracker which takes a look at the cars average Americans are buying the most. CDK is also tracking incentives and trucks to get a pulse on the market that goes beyond the ATP. Plus, CDK's 5th annual Friction Points study is here and shows a marked improvement in the time it takes to sell a car. Only 35% of buyers now report a 2+ hour process, the lowest level yet, signaling meaningful progress in dealer speed and execution. https://www.cdkglobal.com/insights Check out Car Dealership Guy's stuff: CDG Circles ➤ ⁠https://cdgcircles.com/⁠ CDG News ➤ ⁠https://news.dealershipguy.com/⁠ CDG Jobs ➤ ⁠https://jobs.dealershipguy.com/⁠ CDG Recruiting ➤ ⁠https://www.cdgrecruiting.com/⁠ My Socials: X ➤ ⁠https://www.twitter.com/GuyDealership⁠ Instagram ➤ ⁠https://www.instagram.com/cardealershipguy/⁠ TikTok ➤ ⁠https://www.tiktok.com/@guydealership⁠ LinkedIn ➤⁠ https://www.linkedin.com/company/cardealershipguy/⁠ Threads ➤ ⁠https://www.threads.net/@cardealershipguy⁠ Facebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠ Everything else ➤ ⁠dealershipguy.com

Happy Valentine's Day Weekend! Need to Outperform Your Competitors in 2026? Favour Obasi-ike, MBA, MS delivers an insightful masterclass on outperforming your competition through applied and actionable SEO marketing tactics. The discussion covers the critical distinction between direct and indirect competitors, strategic approaches to competitive analysis using tools like SimilarWeb.com and SparkToro.com, and the importance of focusing on long-term performance over short-term rankings.Favour emphasizes the value of understanding customer intent, the difference between pre-purchase and post-purchase behavior, and how to leverage both Google search and social media platforms like Instagram for comprehensive market visibility. The session includes live Q&A with participants discussing real-world challenges in SEO strategy, website validation, and go-to-market approaches for startups in niche markets.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksDetailed TimestampsIntroduction & Topic Overview00:00 - 02:02 - Opening: Outperform competitors with applied search everywhere optimization (SEO marketing tactics)02:02 - 03:10 - Understanding your competitors: National, international, local, and regional competitionDirect vs. Indirect Competitors03:10 - 04:46 - Defining direct and indirect competitors in your market04:46 - 06:17 - Market share dynamics and competitive positioningPractical Example: Flower Business Case Study06:17 - 09:13 - Using a Valentine's flower business as a practical example09:13 - 11:47 - Time-based pricing strategies and customer behavior patterns11:47 - 14:22 - Applying competitive insights to pricing and positioningSEO Strategy & Competitive Analysis14:22 - 17:35 - Understanding competitor strengths and weaknesses17:35 - 20:48 - Using competitive intelligence for content strategy20:48 - 23:19 - Keyword research and search intent analysisTools & Resources for Competitive Research23:19 - 25:42 - Introduction to SimilarWeb, SocialBlade, and SparkToro25:42 - 27:58 - Cost-effective alternatives for competitive analysis27:58 - 30:16 - Building long-term visibility through strategic toolsLive Q&A Session Begins•30:16 - 31:02 - Mohsen introduces himself: Software engineer starting a startup in the tattoo field31:02 - 32:34 - Question: How to approach SEO when there's no competition in your field?Google vs. Instagram Strategy Discussion32:34 - 35:05 - Why Google is the most unsaturated platform for search-based marketing35:05 - 37:15 - Instagram as a feed-based platform vs. Google as intent-based search37:15 - 40:30 - Pre-purchase vs. post-purchase intent: Amazon vs. YouTube analogyWebsite Validation & Trust Building40:30 - 43:12 - The importance of having a website for business credibility43:12 - 45:38 - Off-page SEO: Connecting Instagram to your website45:38 - 48:05 - Building relationship models across platformsAdvanced SEO Tactics48:05 - 50:21 - Running ads effectively: Brand awareness before advertising spend50:21 - 52:47 - Understanding audience targeting and customer journey mapping52:47 - 54:26 - Closing remarks and how to stay connected on ClubhouseFrequently Asked Questions (FAQs)1. What is the difference between direct and indirect competitors?Direct competitors are businesses that offer the same products or services within your niche or market. They target the same customer base and operate in similar ways. For example, if you sell red roses, other florists selling red roses are your direct competitors.Indirect competitors are businesses that offer different products or services but satisfy the same customer need or compete for the same market share. Using the flower example, supermarkets and farmer's markets selling flowers would be indirect competitors to a specialized florist.2. How do I find out who my competitors are?Favour recommends using several competitive analysis tools:SimilarWeb: For website traffic and audience insightsSocialBlade: For social media analytics and competitor trackingSparkToro: For audience intelligence and content discoveryYou can also identify competitors by searching for your target keywords on Google and seeing which businesses rank for those terms. Consider both national, international, local, and regional competitors depending on your market scope.3. Should I focus on Google or Instagram for my business?According to Favour, Google is the most unsaturated platform because it's based on search intent—people actively looking for specific solutions. Instagram is a feed-based platform better suited for brand awareness and showcasing visual results (before/after transformations, product demonstrations).Best approach: Use both strategically. Google captures pre-purchase intent (people researching solutions), while Instagram provides post-purchase validation and builds brand awareness. Having a website connected to your Instagram profile adds credibility and improves your off-page SEO.4. What's more important: ranking or performance?Favour emphasizes that performance is more important than ranking. Rankings fluctuate constantly (like stock prices or gas prices), but performance focuses on long-term outcomes:How quickly can you serve customers?What value do you provide beyond just appearing in search results?Can customers find your information when they need it?Anyone can rank with AI-generated content today, but what makes your business different is the experience, speed, and value you deliver to customers.5. How do I approach SEO if I have no competition in my field?When you're in a niche market with little to no competition, Favour suggests:Reverse engineer your success: If you're getting traction on Instagram, create corresponding website content (10 Instagram posts = 10 website articles)Focus on search volume: Research if there's search demand on Google for your servicesBuild credibility: Having a website validates your business more than social media aloneCreate content ecosystems: Connect your social media to your website through embedding posts and cross-linking6. Why is having a website important if I already have Instagram?A website provides business validation and credibility. As Favour's example illustrated: if three businesses offer the same service but only one has a website, customers will trust the one with a website because it demonstrates investment in human resources, infrastructure, and long-term commitment.Additionally, a website enables off-page SEO—when your Instagram links to your website, you're building relationship models between platforms that improve your overall search visibility.7. What is pre-purchase vs. post-purchase intent?Pre-purchase intent: Customers researching before buying (e.g., reading Amazon reviews, comparing products on Google)Post-purchase intent: Customers who already bought and need guidance (e.g., watching YouTube tutorials on how to use an air fryer they purchased)Understanding this distinction helps you create appropriate content for each stage of the customer journey. Google and review sites capture pre-purchase intent, while platforms like YouTube and Instagram serve post-purchase needs.8. Should I run ads if people can't find my business organically?Favour advises: Don't run ads first if people can't find you organically. If the answer to "Will they find my business without ads?" is no, then focus on building organic visibility first through SEO and content creation.If people can already find you organically, then running ads becomes more cost-effective because you're amplifying existing brand awareness rather than starting from zero.9. What are applied SEO marketing tactics?Applied SEO refers to search everywhere optimization—not just optimizing for Google, but creating a comprehensive presence across all platforms where customers might search:Google searchInstagram searchYouTube searchSocial media platformsReview sitesLocal directoriesIt's about understanding customer behavior across multiple touchpoints and ensuring your business is discoverable wherever customers are looking.Additional Resources MentionedSimilarWeb: Competitive website analyticsSocialBlade: Social media statistics and trackingSparkToro: Audience research and insightsChatGPT: AI content generation tool (mentioned in context of ranking vs. performance)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This podcast episode provides a comprehensive overview of technical SEO, emphasizing its critical role in any successful digital strategy for 2026. Favour Obasi-ike, MBA, MS delves into the core components of technical SEO, including Core Web Vitals, mobile optimization, and the detrimental impact of crawlability issues and broken links.This episode also highlights the significant growth of the SEO services market, projected to reach nearly $150 billion by 2031. You will gain valuable insights into the importance of a technically sound website for improving user engagement, search engine rankings, and overall online visibility. Favour also shares information about relevant technical SEO courses and resources.Purchase all your Free and Paid Technical SEO Courses available in 2026 here >>Podcast Episode Timestamps[00:00 - 00:10] Introduction: Technical SEO Courses and Stats for 2026[02:57 - 03:45] What is Technical SEO and Why is it Important?[03:45 - 04:27] The Importance of Website Speed and Performance[04:27 - 05:21] Global SEO Services Market Size and Growth Projections[05:51 - 07:19] Understanding Core Web Vitals and Their Impact on User Engagement[07:19 - 08:42] The Significance of Mobile Optimization for SEO[08:50 - 12:06] Crawlability, Broken Links, and Their Effect on Search RankingsFAQs for Technical SEOWhat is technical SEO?Technical SEO refers to the process of optimizing the technical aspects of a website to improve its ranking in search engines. It focuses on making a website faster, easier to crawl for search engine bots, and more understandable for search engines. This includes optimizing website speed, mobile-friendliness, site structure, and ensuring there are no broken links or crawl errors.Why is technical SEO important for my website in 2026?Technical SEO is crucial for your website's success in 2026 because it directly impacts your search engine rankings and user experience. With the increasing competition online, having a technically sound website is no longer a niche specialization but a fundamental requirement. A well-optimized website will have better visibility on search engines, leading to more organic traffic, higher user engagement, and ultimately, more conversions.What are Core Web Vitals?Core Web Vitals are a set of specific factors that Google considers important in a webpage's overall user experience. They consist of three main metrics: Largest Contentful Paint (LCP), which measures loading performance; First Input Delay (FID), which measures interactivity; and Cumulative Layout Shift (CLS), which measures visual stability. Websites that meet Core Web Vitals standards can experience a significant increase in user engagement. Read more about Technical SEO from Google DocumentationHow does mobile optimization affect SEO?With over 60% of global website traffic coming from mobile devices, mobile optimization is a critical factor for SEO. Search engines like Google prioritize mobile-friendly websites in their rankings. A website that is optimized for mobile will provide a better user experience for mobile users, leading to higher engagement, lower bounce rates, and a greater likelihood of ranking on the first page of search results.Where can I find the best technical SEO courses?There are numerous free and paid technical SEO courses available online. Some popular platforms for finding high-quality courses include Coursera, Udemy, and the Google Digital Garage. It's recommended to look for courses that are up-to-date with the latest SEO trends and best practices for 2026.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Otto ist Texter. Viele kennen ihn als „den Typ mit der Ananas

Did you know that when you ask ChatGPT for a product recommendation, ChatGPT can recommend 50+ different brands for the same prompt?In this episode, we break down Rand Fishkin's latest research on the extreme variance in AI search results across ChatGPT, Claude, and Google AI Overviews. His team gathered 600 volunteers, ran nearly 3,000 queries, and the findings are eye-opening. Here are some key insights:LLMs can share 50 different companies for each product related prompt. The chance of getting the exact same list of brands twice is less than 1%.The top 6 brands are mentioned over 80% of the time. So what does this mean for marketers trying to track their GEO (Generative Engine Optimization) performance? Most AI visibility tools give you a misleading snapshot — you ran one prompt, you showed up, and you think you're winning. But run it again and you might not show up at all.We walk through Rand's key charts and takeaways, explain why "rank" is meaningless in AI results (unlike SEO), and show how the top brands in any category still get mentioned consistently 70-90%+ of the time. Then we hop into Traqer.ai to show how our topic-based GEO approach — running multiple prompt variations per topic — gives you a far more accurate and responsible picture of your actual AI visibility.If you're doing GEO or reporting on AI visibility to leadership, this is a must-watch.

In this episode of Hustle Inspires Hustle, Alex Quin breaks down how artificial intelligence took center stage during Super Bowl 2026 advertising, based on reporting by Trishla Ostwal via Adweek. With 23% of all Super Bowl ads featuring AI, this episode explores the sharp divide between companies advertising AI products and brands using AI behind the scenes. From brand positioning to user adoption data and emotional audience response, Alex highlights why AI isn't just a marketing trend—it's becoming marketing infrastructure.Episode Outline:[00:00] Intro – Why Super Bowl ads matter in marketing strategy[00:28] AI stats: 15 of 65 ads (23%) featured AI, via iSpot[01:05] Two types of advertisers: AI companies vs consumer brands using AI[01:45] Awareness vs usage: ChatGPT, Gemini, Claude adoption stats[02:23] eMarketer projections: ChatGPT usage through 2029[02:50] Audience reactions: likability, purchase intent, emotional response[03:20] Why clarity is the new advantage in crowded conversations[03:30] Final question for marketers + show wrap-upWisdom Nuggets:Normalization Shifts the Strategy: Once a product like AI becomes normalized, the marketing challenge shifts from “What is it?” to “Why should I care?” That shift demands smarter messaging.Adoption Takes Time—Even with Awareness : Even though ChatGPT has high name recognition, actual usage is still catching up. Marketers need to respect the adoption curve and tailor campaigns accordingly.Advertising ≠ Explaining : There's a difference between showcasing a product and making people understand it. That gap can define success or failure, especially at the Super Bowl scale.Reaction Is the Real Metric : With massive spend and reach almost guaranteed, what matters most is how people react emotionally. The most memorable campaigns connect, not just broadcast.Clarity Wins in Noisy Markets : When many brands say similar things, the one with the clearest and most relatable message sticks. Clear beats clever when everyone's shouting.Power Quotes“Even with massive awareness, usage still grows in stages—and that gap matters.” - Alex Quin“AI is now everywhere during the Super Bowl. The next question is—who's actually advertising it?” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome our guest, Rick Elmore, Founder of SimplyNoted.com | In this episode, Rick Elmore discusses the enduring power of handwritten notes in a digital world saturated with automated messages. He explains how his company, Simply Noted, leverages technology to automate the process of sending genuine, personalized handwritten notes, helping businesses cut through the noise and build meaningful connections with their customers.Rick emphasizes that while technology has evolved, the personal touch of a handwritten note remains a powerful tool for customer retention, marketing, and building lasting relationships. He shares insights on how to integrate this strategy into existing marketing workflows and leverage it to increase customer lifetime value and generate referrals.Start your 3-Day Fast Delivery with SimplyNoted.com here >>Rick Elmore's Top Key PointsThe Lost Art of Personal Connection: In an era of digital overload, a handwritten note stands out and makes a lasting impression.High Open Rates: Handwritten mail has a 99% open rate, significantly higher than any other form of direct mail or email marketing.Automation and Scalability: Simply Noted uses robotic technology to produce real pen-written notes that are scalable and can be integrated with CRMs and other marketing automation platforms.Hyper-Personalization with AI: By leveraging AI, the messages in the handwritten notes can be hyper-personalized based on customer data, making them even more impactful.Trackable and Actionable: With features like QR code tracking and delivery notifications, the impact of handwritten notes can be measured, and follow-up actions can be triggered for a multi-touch marketing approach.Podcast Episode Timestamps[02:48] Introduction to Simply Noted and the concept of automated handwritten mail.[07:07] The marketing power of handwritten notes and their high open rates.[10:31] The importance of systems and timing in a handwritten note strategy.[16:19] How to integrate handwritten notes into your marketing stack, including platforms like GoHighLevel.[22:00] How to get in touch with Rick Elmore and get a free sample kit from Simply Noted.Podcast Episode FAQsQ: What is Simply Noted?A: Simply Noted is a service that uses custom-built robots to write personalized, handwritten notes on behalf of businesses. This allows companies to send authentic-feeling mail at scale, fostering a personal connection with customers.Q: How does this integrate with my current marketing?A: Simply Noted can be integrated with most CRMs and marketing automation platforms. You can trigger the sending of a handwritten note based on specific customer actions, such as a purchase, an anniversary, or a birthday.Q: What are the benefits of sending handwritten notes?A: The primary benefits are increased customer engagement and loyalty. Handwritten notes have a near-perfect open rate and help your brand stand out. They are a powerful tool for building relationships, which can lead to higher customer lifetime value and more referrals.Next Steps with Rick ElmoreReady to add the personal touch of handwritten notes to your marketing strategy? Visit simplynoted.com to learn more and request a free sample kit. You can also connect with Rick Elmore directly via email at rick.elmore@simplynoted.com or on LinkedIn.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when a manufacturing company applies startup thinking to one of the most conservative industrial sectors? In this episode of The Kula Ring, Jeff White and Carman Pirie are joined by Preston Wickersham, Director of Content Marketing at Giga Energy, to explore how vertically integrated manufacturing, founder-led storytelling, and “dogfooding” industrial equipment are reshaping electrical infrastructure and AI data centers. Preston shares Giga Energy's origin story, their role in powering the AI boom, and what marketers can learn from bringing SaaS-style thinking into heavy manufacturing.

Album 8 Track 4 - What's Poppin? Super Bowl LX: Bangers, Busts, and Takeaway TimThe Brand Nerds are back (with a special guest that you are familiar with) for the ultimate ad showdown! In this special Super Bowl LX edition of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry Taman are joined by media veteran Tim Spengler.Dubbed "Takeaway Tim" for the episode, Spengler helps DC and LT break down the $1.8 billion day for NBC and the $7-8 million price tags for 30-second spots. The trio dives deep into the major themes of Super Bowl LX, including the overwhelming presence of AI ("Everything, Everywhere, All At Once") and the reliance on "small tactics" over big brand building.From emotional harvests to celebrity-stuffed sitcom spoofs, the group debates the night's biggest winners and losers. Whether you are a marketing pro or just watch for the commercials, tune in to find out which brands mastered the moment and which ones fumbled the ball.View all Super Bowl Ads here (thanks, Adweek!)Our Guests's Podcast: Lead Human Podcast: Hosted by Tim Spengler & Jack MyersDon't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

The conversation explores the effective use of social media, particularly Meta and TikTok, for client acquisition in the legal field. It emphasizes the importance of personalization and organic strategies in building brand affinity and attracting clients.TakeawaysPersonal injury lawyers are increasingly using social media for client acquisition.Organic strategies can effectively build a following and attract clients.Humorous and relatable content, like TikTok dances, can enhance brand affinity.Personalization in marketing helps clients feel a connection with lawyers.Metta has proven successful for legal marketing, while TikTok is still emerging.Engaging content can make lawyers appear more down to earth.Social media presence is crucial for modern legal practices.Building a brand on social media requires creativity and authenticity.Law firms can benefit from showcasing their personality online.The landscape of legal marketing is evolving with social media trends.Chapters00:00 Introduction to Hona and Levi's Role00:53 Closing Thoughts and Networking Opportunities

Sign up for our free training The AI Playbook for Gym Owners happening Thursday, February 12th at 11 am EST. Learn more HERE.

Podcast Ranking: Relatable Marketing SEO Best Practices for High Performance with Favour Obasi-ike, MBA, MS. In this episode, Favour shares expert insights on making podcast titles SEO-friendly and relatable to target audiences. The discussion covers critical technical and strategic elements that podcasters often overlook, including proper keyword placement, file naming conventions, image specifications, and distribution strategies. Favour emphasizes that successful podcasting requires matching titles with search intent, distributing across multiple platforms, and maintaining consistency. With over 620+ episodes and seven years of experience, he demonstrates how discipline, consistency, and patience (DCP) drive long-term podcast growth.Key Timestamps00:00-03:00 - Introduction to relatable podcast titles and SEO fundamentals03:00-09:00 - Matching podcast genres with titles; importance of primary/secondary keywords09:00-15:00 - Website integration and podcast distribution strategies (ListenNotes, pod.link)15:00-22:00 - Keyword strategy: primary vs. secondary keywords for discoverability28:00-30:00 - Critical mistakes: file naming and image size specifications (3000x3000 pixels required)31:00-35:00 - Biggest mistake: putting "Episode #" before actual keywords in titles47:00-50:00 - Visibility score explained (0-10 scale, similar to IMDB ratings)51:00-55:00 - Case study: client ranking in top 50K podcasts from 300K in three weeks71:00-72:00 - Closing remarks and contact information (info@playinc.online)FAQsQ: What makes a podcast title relatable for SEO?A: Match your title with search intent and include primary genre keywords. Put the most important keywords at the beginning, not "Episode #" or show acronyms.Q: What are the most underrated podcast mistakes?A: Incorrect file naming (MP3/MP4 files) and wrong image dimensions. Use 3000x3000 pixels for cover art, not 300x300.Q: How important is website integration?A: Essential. Your website anchors podcast growth and helps with cross-platform visibility on Google and podcast directories.Q: What is podcast visibility score?A: A 0-10 rating (like IMDB) measuring discoverability. Scores of 7.0+ indicate strong audience, signal, and content quality.Q: How can I distribute my podcast effectively?A: Submit RSS feeds to multiple platforms via pod.link and ListenNotes. Search "[Platform] RSS feed submission" on Google for each directory.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When you give a presentation of any kind, you don't actually have a captive audience. YOU need to captivate. This is a story structure that can both captivate your audience AND deliver the message or lesson they most need (and you need to distribute to do your job).As mentioned, there are just a few spaces left in the next cohort of my public speaking accelerator. Grab yours here:Join the next cohort of Design My Signature Talk (starts Feb. 23, 2026)→***ABOUT ME, JAY ACUNZOI work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.I'm a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.Work with me 1:1, book me to speak, or explore free resources at jayacunzo.comDon't market more. Matter more.Think resonance over reach.Don't be the best. Be their favorite.***ENJOY THE SHOW? PLEASE SAY THANKS!Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for listening!

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses why every attorney should hear—and take to heart—David Ogilvy's famous quote that "you can't save souls in an empty church."====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Favour Obasi-ike, MBA, MS delves into the intricacies of social media marketing, with a special focus on hacking the Instagram and TikTok algorithms. Favour shares valuable insights on how to gain maximum visibility and grow your business by understanding the underlying mechanics of these platforms. The episode covers the importance of creating engaging content, the power of a strong call to action, and the strategic use of social media analytics. Favour also introduces a powerful tool called "Sort Feed" for analyzing content performance and provides a live demonstration of how to leverage it for your own business. This episode is packed with actionable tips and strategies for anyone looking to up their social media game in 2026.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksLearning TopicsUnderstanding Social Media Algorithms: Learn the difference between social media platforms and search engines, and how to leverage their APIs for growth.Content Strategy: Discover how to create content that resonates with your audience and encourages engagement.The Power of Call to Action (CTA): Understand the importance of a clear and compelling CTA in driving user action.Leveraging Social Media Analytics: Learn how to use tools like "Sort Feed" to analyze content performance and gain a competitive edge.The Psychology of Social Media: Explore the psychological principles behind effective social media marketing, including the use of color and emotional triggers.Cross-Platform Promotion: Discover how to increase the visibility of your social media content by embedding it on your website.Episode Timestamps[00:00 - 02:00] Introduction to the topic: Social Media Marketing, Instagram and TikTok algorithm hacks.[02:00 - 04:10] Introduction to the "Sort Feed" tool for analyzing Instagram and TikTok content.[08:02 - 10:13] The difference between social media platforms and search engines.[20:05 - 25:15] Analysis of a viral post and the importance of a strong CTA.[40:08 - 46:22] The power of comments and engagement in boosting visibility.[53:01 - 58:24] How to embed social media posts on your website to increase reach.[58:08 - 58:24] The psychology of color in marketing.[01:15:11 - 01:16:52] Recap and key takeaways.Frequently Asked Questions (FAQs)Q: What is "Sort Feed" and how can it help my business?A: Sort Feed is a Google Chrome Extension tool that allows you to sort and analyze Instagram and TikTok content by various metrics such as likes, comments, and views. It can help you understand what content is performing well in your industry, identify trends, and gain insights to inform your own content strategy.Q: Should I focus on creating content for the algorithm or for my audience?A: While it's important to understand the algorithm, the primary focus should always be on creating valuable and engaging content for your audience. By building a strong connection with your followers, you will naturally see better results in the long run.Q: How can I increase the visibility of my social media posts?A: One effective strategy is to embed your social media posts on your website or blog. This can help you reach a wider audience and drive more traffic to your social media profiles.Q: What is the most important element of a social media post?A: A clear and compelling call to action (CTA) is one of the most important elements of a social media post. It tells your audience what you want them to do next, whether it's to like, comment, share, or visit your website.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What should I write about? When should I post? Is this even what my ideal client wants to hear? Is this driving sales? Did I get any engagement?  If any of these questions sound even vaguely familiar, chances are good that you are overthinking your content marketing (or at least part of it).  In this episode, you'll learn: Is overthinking a motivation problem or a clarity problem? Is one form of long-form content enough?  How to knock out two forms of long form content in FAR less than double the time How to sound like YOU and still appeal to your ideal client at the same time The trick my Pastor taught me that will save you LOADS of time re-inventing the content wheel Why done is (still) better than perfect Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps  Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year.  to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com

Recorded live at SocialEast 2025 at the Halifax Marriott Harbourfront Hotel, this episode of the Marketing News Canada podcast features guest host Odum Idika, Host of Unconventional Mindset and Founder of Piixel Studio, in conversation with Corey Evans, Director of Brand and Advertising at ATCO and former marketing leader at WestJet.Corey shares a behind-the-scenes look at one of Canada's most iconic marketing moments, the WestJet Christmas Miracle, and what it took to execute a high-risk experiential campaign that generated over 35 million organic views. From stepping in as Santa to navigating real-time uncertainty during a live activation, he explains why putting the audience experience first, and the brand second, was key to its success.The conversation explores what experiential marketing really means today, why authentic human moments outperform polished ads, and how marketers of any size can create meaningful connections by deeply understanding their audience. Corey also reflects on the rise of creator-led marketing, real-time brand participation, and the importance of adaptability in an increasingly noisy content landscape.This episode was recorded live on-site at the Halifax Marriott Harbourfront Hotel during SocialEast 2025, part of the SocialNext conference series, Canada's leading platform for marketing conferences, media, and community.

Manuela Barcenas breaks down how marketing work has flipped from “writer + editor” to “manager of agents.” She shares two concrete workflows: (1) using Claude Projects to reposition and modernize 100 legacy blog posts in a week (including updated product messaging, AI-forward advice, and internal links), and (2) using Fellow's “Ask Fellow” to mine anonymized customer-call transcripts for original quotes and pain points—then turning those insights into publish-ready integration/use-case articles in hours, not weeks. The throughline: output is easy now; taste, judgment, and review are the differentiators.Timestamps0:00–0:00 - Intro1:18–2:54 Early Fellow days: one blog/week, months-long ebooks, craftsmanship vs scale3:06–3:26 Scale expectations now: Amazon's ebook upload limit anecdote (3/day)3:40–4:30 Fellow previously managing an “army of writers” → now mostly AI/agents4:36–5:00 “Taste” as the differentiator: what good content is + standing out5:53–7:12 The 100-post update explained: not link swaps—full repositioning + modernized advice7:25–9:36 Switching from ChatGPT to Claude; LinkedIn poll results + “context retention” theme9:48–10:21 Claude Projects setup: separate projects to maintain context and instructions14:43–15:29 Prompt versioning: internal links, new features, and repeated refinement cycles18:55–19:20 Demo: paste URL → Claude fetches page → follows checklist automatically19:26–20:24 Manuela's QA: she reads/edits everything; “taste” = final layer (like editing writers)21:38–23:17 Claude Skills discussion: turning repeated workflows into reusable MD “skills” (personal vs company-wide)25:42–26:26 SEO myth: focus isn't “AI penalty,” it's originality and substance (quotes, stats, real insight)26:38–28:39 Original content engine: Ask Fellow pulls anonymized customer-call insights by feature/integration28:39–31:21 Building documents from transcripts (pain points, best practices, FAQs, quotes) → export to Doc/PDF31:21–33:29 Feed exported insights into Claude Project to draft a tight article rich with customer quotes33:29–36:06 Why it works: management loop (outcomes → constraints → review → feedback) at faster cadence36:18–37:30 What's next: Claude Code / Claude “co-work”; projects as “mini employees”37:02–38:06 Personal brand workflow: Claude analyzes best LinkedIn posts → style guide + voice-based drafting (Whisper Flow)38:28–39:12 Wrap: AI speed is real; staying current requires constant learningTools & technologies mentioned (with brief descriptions)Claude (Anthropic) — LLM used for higher-quality long-context writing, structured rewrites, and content systems.Claude Projects — Workspace feature to keep persistent instructions/context per workflow (e.g., content optimization agent).Claude Skills — Reusable capabilities packaged as uploaded markdown files (personal or org-wide) to standardize output.Claude Code / Claude “co-work” — Anthropic workflows/webinars referenced for deeper automation beyond writing (emerging).ChatGPT — Baseline comparison model; Manuela notes switching due to Claude's perceived context + output quality.Excel + Claude — Mentioned via finance demo: using Claude in Excel to build financial models.Fellow.ai — AI meeting assistant used for transcripts, summaries, action items, and cross-tool integrations.Ask Fellow — Fellow feature that queries meeting knowledge (calls/transcripts) to generate anonymized insight docs.Anonymization (in Fellow) — Removes identifying customer details while preserving job titles/quotes for safe content use.Integrations (examples named) — Slack, Asana, HubSpot, Salesforce, Linear, Jira, Confluence (tools Fellow connects with).Whisper Flow — Voice-to-text capture tool used to speak ideas, then convert into styled writing (e.g., LinkedIn drafts).Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

REMIX Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad PreviewBrand Nerds - What's Poppin - Super Bowl LIX!We have former guest and Brand Nerd Tim Spengler back in the building, bringing a wealth of knowledge to our conversation about Super Bowl LIX ads.Yes, the game is the main draw to watch, but we know you'll also be tuning in for the ads!You'll not only get a behind-the-scenes look at how these ads make it to your screen but also some fun Super Bowl knowledge you can drop during the game. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors. So, how do you find new patients? Or, should we say: How do new patients find you? Getting your website in front of your target audience is the answer. This is done through a strategic search engine optimization (SEO) campaign. Whether you're a physical therapist new to SEO or have been utilizing it for years, this post will give you invaluable insight into creating a stellar SEO campaign that makes your visitors, Google, and ROI happy. 

SEO expert Favour Obasi-ike, MBA, MS delivers an in-depth comparison of Shopify SEO and Squarespace SEO CMS platforms, focusing on their SEO and CRO capabilities and website development features. This discussion covers critical technical insights about theme management, URL structure optimization, metadata configuration, and platform-specific best practices.Favour shares actionable strategies for improving website visibility, including the importance of regular theme updates, proper sitemap configuration, and effective use of SEO metadata. The session also touches on comparisons with WordPress, Wix, and other CMS platforms, providing business owners with practical guidance for choosing and optimizing their e-commerce and content-driven websites in 2026.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Learning Topics1. Shopify Platform Deep DiveShopify as a closed-source e-commerce CMS platformTheme Liquid customization and custom code implementationImportance of regular theme updates for algorithm visibilityPre-installed sitemap functionality and automated SEO featuresApp ecosystem vs WordPress pluginsMulti-currency and multi-language capabilitiesSchema.org integration for product pages2. Squarespace Platform OverviewUser-friendly, content-driven platform positioningComparison with Shopify for product-based vs content-based websitesQuick setup and on-the-go management capabilitiesIntegration capabilities and limitationsBest use cases for small businesses and content creators3. SEO Metadata OptimizationProper configuration of SEO meta titles and descriptionsOpen Graph (OG) tags for social media sharingURL structure best practices and character optimizationThe importance of unique metadata vs duplicated contentHow to edit SEO metadata in Shopify product pages4. URL Structure StrategyStrategic URL naming conventions for productsUsing numbers strategically in URLs (e.g., "red-roses-12-piece" vs "12-piece-red-roses")Pattern disruption for user attention and click-through optimizationShorter, more concentrated URLs for better visual scanningPre-purchase click optimization through URL clarity5. Technical SEO FundamentalsSitemap management across different platformsGoogle Search Console setup and sitemap submissionThe difference between Google Analytics and Google Search ConsoleNAP (Name, Address, Phone) consistency for local SEORobots.txt configuration and indexing control6. Wix Platform InsightsHidden robots.txt settings affecting blog tag indexingHow to enable tag indexing in Wix SEO settings10-year evolution of the Wix platformCommon indexing issues and solutions7. WordPress vs Closed-Source PlatformsOpen-source flexibility vs closed-source constraintsPlugin management and sitemap conflictsThe analogy of "square footage" for platform capabilitiesWhen to choose WordPress over Shopify/Squarespace8. Content Strategy & Page ManagementThe power of compounding through content updatesUpdating old blog posts alongside publishing new onesFooter copyright year updates as ranking signalsOn-page SEO details that AI and search engines scanCreating and maintaining a content calendar9. Website Maintenance Best PracticesRegular theme updates and their impact on visibilityChecking and updating footer copyright yearsMonitoring broken links and slow page speedsPlatform-specific maintenance requirements (Shopify, Squarespace, WordPress, Webflow, Wix)10. Free Website Audit OfferFavour's offer for surface-level website auditsDeep dive capabilities for root problem identificationMulti-platform support (Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, Duda)Email newsletter with SEO, marketing, and AI insightsEpisode Timestamps00:00 - Introduction: Shopify SEO vs Squarespace SEO comparison00:53 - Welcome and housekeeping (saving replays, accessing resources)02:36 - Shopify platform overview and e-commerce focus03:01 - Why Shopify stands out (price-friendly, brand-aware, aesthetically pleasing)03:43 - Shopify themes and purchasing considerations05:43 - Critical question: When did you last update your theme?06:40 - How theme updates affect algorithm visibility07:00 - Closed-source vs open-source platforms explained07:08 - Theme Liquid customization in Shopify08:00 - Shopify as your hosting platform08:10 - Apps in Shopify vs plugins in WordPress08:21 - Squarespace positioning and user-friendliness09:00 - Platform comparison analogy: Square footage (500 to 20,000 sq ft)09:33 - When aesthetics and ease-of-use matter most14:00 - Detailed Shopify theme management discussion18:00 - SEO metadata and URL structure fundamentals22:00 - The importance of page quantity and content strategy28:00 - Sitemap management and Google Search Console setup28:15 - Why Shopify pre-installs sitemaps (no conflicts)29:00 - WordPress sitemap conflicts and plugin management29:32 - The sitemap as "the brain of a website"30:00 - Content compounding strategy: updating old posts31:06 - Wix robots.txt issue: blog tags set to "no index" by default32:00 - How to fix Wix tag indexing in SEO settings33:00 - Tags as hashtags and their importance for visibility34:05 - Critical action item: Update your footer copyright year to 202635:00 - Why footer year matters for AI and search engine scanning36:01 - Shopify advantages for multi-language and multi-currency37:03 - Google Search Console vs Google Analytics confusion37:20 - The "reverse gear" moment in SEO audits42:00 - Deep dive into URL structure optimization45:00 - Strategic use of numbers in product URLs48:00 - Open Graph (OG) tags explained52:00 - Schema.org and structured data importance58:00 - Product page SEO metadata workflow in Shopify58:15 - How titles auto-generate URLs and the edit button59:00 - Example: "6-piece red rose bouquet" URL structure59:23 - Optimizing URL readability and pattern disruption60:00 - Pre-purchase click optimization through URL clarity61:00 - Character count optimization for URLs63:00 - Shopify vs Squarespace integration comparison63:16 - Schema.org as the "golden standard" for web documentation63:48 - NAP (Name, Address, Phone) consistency explained64:00 - "Dress how you want to be addressed" philosophy68:00 - Free website audit offer details70:00 - Platforms supported for audits72:00 - Newsletter signup for SEO, marketing, and AI insights74:00 - Surface-level vs deep-dive audit explanation75:00 - Closing remarks and call to actionFrequently Asked Questions (FAQs)Q1: What's the main difference between Shopify and Squarespace?A: Shopify is primarily an e-commerce platform optimized for product stores with extensive selling features (multi-currency, multi-language, robust app ecosystem), while Squarespace is more content-driven and user-friendly, ideal for portfolios, blogs, and smaller businesses that need quick setup without extensive product management.Q2: Why is updating my website theme important for SEO?A: Regular theme updates signal to search engine algorithms that your website has an updated setup and infrastructure. An outdated theme (e.g., last updated in August 2025 when we're in 2026) can cost you visibility because the algorithm may perceive your site as less maintained and current.Q3: What is Theme Liquid in Shopify?A: Theme Liquid is Shopify's templating language that allows you to customize code within the closed-source platform. It's where you would add custom elements like pop-ups, tracking codes, or other modifications that aren't available through standard theme settings.Q4: Do I need to create a sitemap for my Shopify store?A: No. Shopify automatically generates and maintains your sitemap as soon as you publish pages, products, collections, and posts. This is a major advantage over WordPress, where you need to install and configure sitemap plugins and ensure there are no conflicts.Q5: What's the difference between Google Search Console and Google Analytics?A: Google Search Console is for submitting your sitemap and monitoring how search engines crawl and index your site, while Google Analytics tracks visitor behavior and traffic sources. Both are important, but they serve different purposes. You must submit your sitemap to Search Console for proper SEO.Q6: How do I fix the Wix tag indexing problem?A: Go to your Wix dashboard, click Settings (bottom left corner), navigate to SEO Settings, find the Blog Tags section, and disable the "no index" robots.txt setting that's enabled by default. This allows your blog tags to be indexed by search engines.Q7: Why should I update my footer copyright year?A: The footer copyright year (e.g., "© 2026") is on-page text that AI and search engines scan. An outdated year (like "© 2023") signals that your site may not be actively maintained, even if you've updated content elsewhere. It's a simple but important ranking signal.Q8: How should I structure product URLs for better SEO?A: Use strategic placement of descriptive words and numbers. For example, "red-roses-12-piece" is better than "12-piece-red-roses" because users scanning search results will see "red roses" first, then the number variants (6, 12, 36), creating pattern disruption that draws attention and improves pre-purchase clicks.Q9: What is Open Graph (OG) and why does it matter?A: Open Graph tags control how your content appears when shared on social media, messaging apps, and other platforms. When you send a link via WhatsApp or iMessage and see a preview with title and image, that's Open Graph data. Properly configured OG tags ensure your content looks professional when shared.Q10: Should I choose Shopify, Squarespace, or WordPress for my business?A: Choose Shopify if you're running a product-based e-commerce store and need robust selling features. Choose Squarespace if you need a quick, aesthetically pleasing site for content, portfolios, or small-scale selling. Choose WordPress if you need maximum customization, flexibility, and control (open-source), but be prepared for more technical management.Q11: What is NAP and why is it important?A: NAP stands for Name, Address, Phone number. For websites, "address" includes your domain (www address). Consistent NAP information across your website and online directories is crucial for local SEO and helps search engines verify your business legitimacy.Q12: Can I get a free website audit from Favour?A: Yes! Favour offers surface-level website audits to help identify issues like broken links, slow pages, and basic SEO problems. The audit supports multiple platforms including Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, and Duda. Links are available in the episode description or through the newsletter signup.About the Podcast HostFavour Obasi-ike, MBA, MS is an SEO and digital marketing expert who specializes in helping business owners optimize their websites for search visibility and conversion. Favour offers website audits, SEO consulting, and maintains a detailed email newsletter covering SEO, marketing, and AI insights. Visit our quick links above to get access.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.