Podcasts about Content marketing

What does 2026 hold for CRE values? Anthony Graziano explains market resets, debt myths, and the evolving role of appraisal.The Crexi Podcast connects CRE professionals with industry insights built for smart decision-making. In each episode, we explore the latest trends, innovations and opportunities shaping commercial real estate, because we believe knowledge should move at the speed of ambition and every conversation should empower professionals to act with greater clarity and confidence.  In this episode of The Crexi Podcast, Shanti Ryle, Director of Content Marketing at Crexi, sits down with Anthony Graziano, CEO of Integra Realty Resources (IRR). Anthony, an expert with decades of experience in real estate economics and valuation, shares his journey from growing up in a commercial real estate-focused family to becoming a leading figure in the industry.  The conversation covers a broad spectrum of topics including the importance of storytelling in appraisals, the challenges and opportunities presented by new technologies like AI, and the evolving landscape of commercial real estate. Anthony also discusses the importance of ethical standards, overcoming bias, and maintaining data security in today's digital age. Listeners will gain insights into the intricacies of valuation, current market trends, and strategies for new entrants in the appraisal industry.Meet Anthony Graziano: A Real Estate ExpertAnthony's Journey into Real EstateThe Evolution of Integra Realty ResourcesMentorship and Learning in Real EstateLeadership and Growth at IntegraChallenges and Unique Valuation CasesCurrent Market Trends and PredictionsThe Introduction to Bias in AppraisalsUnderstanding Personal BiasThe Brookings Institute Study of AppraisalsIts Impact on the Appraisal IndustryFuture of Real Estate ValuationCybersecurity and AI in AppraisalsRapid Fire Questions About Anthony Graziano:Anthony Graziano is one of the nation's foremost experts on real estate economics and value drivers with over 30 years of experience providing valuation and advisory services to clients.  He now serves as the CEO of Integra Realty Resources (IRR) responsible for executing the strategic growth objectives of Integra's 55+ offices in the US and Caribbean.The firm's 500+ professionals provide services to government, institutional and private owners that include market feasibility studies and forecasts, expert witness testimony, economic damage assessment, and valuation and counseling on all classes of commercial and major residential and mixed-use projects.  Anthony is the Chair of ULI Southeast Florida | Caribbean District Council and Chair of the Florida Counselors of Real Estate. For show notes, past guests, and more CRE content, please check out Crexi's blog.Looking to stay ahead in commercial real estate? Visit Crexi to explore properties, analyze markets, and connect with opportunities nationwide. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi

Most business owners aren't losing opportunities because they're bad at what they do. They're losing because nobody knows they exist. Why? Because they refuse to show up. In this 12 Days of Giving episode, I'm back with my sister-from-another-mister, Kristina Hall of Hall Social Media, to talk about one brutal truth: at some point, you've got to just f*ing do it**. That idea you've been sitting on? That video you're scared to post? That content you've been overthinking for six months? Yeah. That.Kristina walks us through the story of Dr. Lawrence Green, a dermatologist outside D.C. with 25+ years in the game and serious credentials. For years, he wanted nothing to do with video. No Reels, no TikTok, no “get ready with me,” none of it. Then she pushed him—hard—into trying something new: drugstore skincare product reviews. He said no. His wife said yes. Kristina didn't let it go.What happened next is what everyone says they want, but almost nobody is willing to get uncomfortable enough to earn. Those videos exploded. Engagement went crazy. TikTok comments became a content goldmine. His social presence started backing up his expertise so strongly that now he's traveling constantly, speaking on stages, doing live Walgreens segments, and getting featured on Good Morning Washington—all because he finally leaned in and did the thing he was resisting.This episode isn't a fluffy “you got this” chat. We talk about ego, the fear of looking stupid, the hate and bots in your comments, and why NONE of that is paying your bills. Kristina breaks down why most posts aren't supposed to be home runs, why you should treat social like a numbers game, and why being stuck in “content jail” (200–500 views forever) is actually a data problem, not a worthiness problem.If you're an expert who “doesn't want to be a content creator,” this is your gut-check. You either keep hiding and slowly fall further behind… or you get over yourself, hit publish, and give your business a shot at the opportunities you say you want.

On this episode, Joel is joined by an award-winning guest who has been igniting digital strategy conversations for 15 years and counting. Jessica Best is the self-proclaimed email marketing evangelist and Owner of BetterAve LLC. It's the consultancy implementing the same practices she preaches from stages around the world. By turning data into insight and insight into action, she demonstrates the power of data-driven storytelling. Allowing business owners to optimize their results, so they can get back to doing more of what they already do so well.Website: https://better-ave.com/ | https://jessica.best/ Instagram: https://www.instagram.com/bestofjesspics/?hl=en Twitter: https://x.com/bestofjess/with_repliesCheck out the conversation on YouTube: https://youtu.be/vT2-ylB5XpI

In this episode of Hustle Inspires Hustle, Alex Quin sits down with Brandon Travin, Director of Sales and Partnerships at Resident.com, a legacy luxury lifestyle publication founded by his father in 1988. Brandon shares how he helped transform the brand from a print-focused magazine into a modern, digitally dominant media company with a domain authority of 70. They discuss the power of SEO, personalized brand partnerships, email marketing, luxury events, and leveraging AI in content. Brandon emphasizes the value of storytelling, long-term relationships, and meeting clients where they are. The episode also highlights the importance of combining tradition with innovation while staying true to brand values in the fast-evolving luxury media space.Episode Outline:[00:00:00] Intro and welcome[00:01:30] Brandon's background and Resident.com origin story[00:05:45] From local paper to global luxury publication[00:09:10] Family legacy and media industry roots[00:12:00] Brandon's digital transformation strategy[00:16:50] Growing Resident.com's domain authority to 70[00:19:20] Balancing print and digital[00:22:00] Focus on travel, real estate, fashion, dining[00:25:45] Brand activations, events, and client strategies[00:29:30] High-profile covers, celebrity features[00:32:10] The power of storytelling in luxury branding[00:36:15] Leveraging AI and multilingual content[00:41:30] Sales wins and in-person dealmaking[00:43:45] Brandon's values and how he wants to be rememberedWisdom Nuggets:Legacy Can Fuel Innovation: Brandon Travin didn't just inherit a company—he brought it into the digital age, using Resident.com's trusted legacy as a launchpad for tech-driven growth.SEO is a Long Game: Achieving a domain authority of 70 in under three years came from consistency, content upgrades, and leveraging the strength of the Resident.com domain.Print Still Has Power, But Digital Scales: Print remains a high-touch brand tool, while Resident.com drives scalable traffic and conversion—showing how modern media needs both.Sell With Purpose, Not Pressure: Brandon highlights that listening deeply to client goals and customizing media plans around their KPIs builds trust and long-term wins.Meet Clients Where They Are: From targeted email campaigns to luxury events and global SEO visibility, Resident.com's success lies in reaching audiences across every relevant channel.Power Quotes“It doesn't always have to be money—you don't always need to make something out of the relationship.” - Alex Quin “Luxury is personal. You gotta meet clients in person.” - Brandon Travin “I want Resident.com to be the go-to for luxury in every major city.”Connect with Brandon:Instagram: (https://www.instagram.com/brandon.travin)Linkedin: (linkedin.com/in/brandontravin)Resident Magazine Website (https://resident.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!Some metrics matter more to your marketing than others. Listen to today's podcast to find out which ones you need to pay attention to and use to make decisions. Your online marketing strategy should be focused on the parts of the sales funnel that matter the most to your business - visibility/traffic, leads, and conversions if you want your business to grow. If you're an entrepreneur looking to grow, I'm here to help you make sense of your marketing.  Support the showRegister now for the free SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

Can we even keep up?Social media, marketing via content has changed. 2025 did some crazy things and 2026 is going to be amplified. What do you do? Let's break it down together. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS

In this episode of Content, Briefly, Jimmy and Chloe go solo to unpack navigating new roles and career development in content marketing. They share honest reflections on starting fresh at new companies, the overwhelm of onboarding, and the importance of really understanding your product and customers.They dive into practical advice on building your personal brand through publishing, creating standout portfolios, and leaning on your network. Real-world stories highlight how soft skills, storytelling, and authenticity can set you apart in a tough job market. Plus, they talk challenges with automated job application screening software — why keyword matching and resume formatting matter, and how hiring managers sometimes bypass these filters to find the right candidates.Tune in for a candid conversation about owning your career journey — with actionable tips for content pros looking to grow, pivot, or land their next role.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Künstliche Intelligenz verändert die Markenkommunikation – schneller, effizienter, kreativer. Doch wie bleibt Eure Marke vertrauenswürdig, wenn Kunden zunehmend fragen: „Ist das echt oder KI?“ In dieser Folge erklärt Michael Stiller: - Warum Markenvertrauen heute unter massivem Druck steht - Welche Chancen und Risiken KI für Ihre Marke bringt - Praxis-Tipps, wie Sie Authentizität und Transparenz bewahren Mit aktuellen Studien, Best Practices und konkreten Handlungsempfehlungen für Entscheider:innen in Marketing, Vertrieb und Strategie. **Jetzt reinhören und Ihr Markenvertrauen zukunftssicher machen!** Dr. Michael Stiller hat an der RWTH Aachen am Lehrstuhl für Unternehmenspolitik und Marketing promoviert. Nach Stationen in der Beratung (u. a. Marketing Partners, Simon Kucher) ist er aktuell Geschäftsführer von effektweit, einer Unt

Laut Forbes Magazine zahlt Rolex heute geschätzte 15 Millionen Dollar im Jahr an Roger Federer, damit er während seiner Matches eine Uhr der Brand trägt. Das ist eine Summe von der Mercedes Gleitze nur träumen konnte. Gleitze bekam als erste Ambassadorin der Luxusuhren überhaupt keinen Cent!Die hauptberufliche Sekretärin trug die Rolex Oyster während sie durch den Ärmelkanal schwamm - als erste Britin! Hans Wilsdorf, Gründer von Rolex, nutze dieses Spektakel, um nicht nur das Fundament für das heutige Content Marketing, sondern auch für das heutige Influencer Marketing zu legen.In der 3. Takeover-Folge übernimmt Imke als Gast-Hostin das Mikrofon und erzählt euch die spannende Geschichte von Mercedes Gleitze, dem Rolex-Gründer Hans Wilsdorf und den Ursprüngen des Influencer Marketings.Jetzt reinhören!Mehr von Imke:Imke bei LinkedInQuellen:1 Forbes: "The World's Highest-Paid Athletes 2023"2 Mercedes Gleitze UK: Personal Details and Career Summary3 Mare.de: "Mit den Wellen raufen" von Silvia Tyburski4 Rolex.com: Company History & Making History with Rolex 5 Alethea Magazine: "Mercedes Gleitze, first Rolex brand ambassador", Sept. 20226 Rolex Archive: Chronometer Certificates7 Mare.de: Harry Sharp Quote8 Daily Mail Archive: November 24, 19279 Boston Daily Globe: October 8, 192710 Daily Mail: Full Page Advertisement, November 24, 192711 Mercedes Gleitze Trust Fund Records12 Hans Wilsdorf Foundation, Geneva13 Forbes: "The World's Most Valuable Brands 2023"Ich bin in der Winterpause, deswegen übernehmen in den folgenden Wochen Marketing-GeschichteN-Hörer*innen das Mikrofon. Wenn euch diese Art der Winterpause gefällt, schreibt mir doch eine Mail oder einfach einen Kommentar.Danke fürs Zuhören!

In der heutigen Podcast Folge sprechen wir darüber wie du Chat GPT sinnvoll für deinen Content auf Instagram nutzen kannst.Story Secrets Unlocked:⁠⁠⁠https://social4success.de/story-secrets-unlocked/Bei Fragen kannst du dich jederzeit bei mir melden, gerne Viva Instagram oder per Mail.Gefällt dir die Folge? Lass mir gerne eine Bewertung da. Außerdem gehe ich gerne auf Themenwünsche für die nächsten Folgen ein.Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://social4success.de⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram Campus ist ein Podcast für Selbstständige & Unternehmer, die sich mit Instagram ein profitables Online-Business aufbauen wollen. Hier erfährst du, wie du auf Instagram sichtbar wirst & deine Produkte auf Instagram verkaufst & Kunden gewinnst. Wir gehen auf Themen wie Content-Marketing,Werbeanzeigen, Instagram Updates und Strategien ein. Wenn du Berater,Coach oder Dienstleister bist & dein Wissen bzw. deine Produkte auf Instagram anbieten möchtest, dann bist du hier genau richtig. Ich bin Luka & habe Social Media studiert. Schreibe mir gerne wenn du Fragen hast @Social4success (Insta)

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, warum sich die meisten Onlineshops ihre E-Mail-Liste selbst zerstören – ohne es zu merken. Ich spreche über typische Fehler im E-Mail-Marketing, verrate dir, wie du deine Newsletter-Strategie auf ein solides Fundament stellst und warum dein E-Mail-Flow viel wichtiger ist als du denkst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Lass Deine Texte zu Botschaftern Deines Unternehmens werden. Hier bekommst Du die ultimativen Tipps, um Deine Texte in magische Werkzeuge zu verwandeln und mühelos kaufbereite Kunden sowie qualifizierte Bewerber anzuziehen: www.magic-writing.de In "Magic Writing – Dein Textlabor" teilt Michael Kaufhold, erfahrener Copywriting-Experte, seine geheimen Tricks und Tipps für unwiderstehliche Texte. Möchtest Du den Logenplatz im Kopf Deiner Zielgruppe besetzen? Lerne, wie Du Texte schreibst, die Resonanz erzeugen, Dringlichkeit vermitteln und Kaufbereitschaft auslösen – hier in "Magic Writing". Deine Website braucht überzeugende Texte, die Deine Zielgruppe in kaufbereite Kunden verwandeln. Lass uns gemeinsam dieses Ziel erreichen! Viele Unternehmer kämpfen mit der richtigen Wortwahl, was oft zu verschwendeter Zeit und verpassten Chancen führt. Dieser Podcast unterstützt Dich dabei, genau das zu ändern und qualifizierte Leads zu generieren. Erlebe Einzel-Episoden und spannende Interviews mit Experten, die alle Aspekte von Copywriting, Content-Marketing und Storytelling beleuchten. Mit über 10 Jahren Erfahrung in verschiedenen Branchen – von Medizintechnik bis Kosmetik – bringt Michael Kaufhold die nötige Expertise mit, um Dir magische Copywriting-Strategien zu vermitteln. Bist Du Unternehmer und möchtest Deine Zielgruppe noch gezielter ansprechen und überzeugen? Dann ist "Magic Writing" genau das Richtige für Dich. Erlebe magische Texte für Dein Business. Besuche uns jetzt unter www.magic-writing.de und starte Deine Reise zu erfolgreicher Kommunikation! Der Podcast für mehr Erfolg mit Deinen Texten. Jetzt Newsletter abonnieren und nichts mehr verpassen: https://insider.magic-writing.de P.S. Bis zum 31.07.2024 hieß der Podcast "Employer Branding 2Go". Seit dem 01.08.2024 hat er ein Rebranding erfahren. Die alten Folgen rund um Recruiting, Mitarbeiterbindung und Employer Branding bleiben natürlich weiterhin bestehen.

Julie Solomon didn't just see entrepreneurs struggling with Instagram marketing; she lived the frustration herself. Despite growing an audience, her revenue stalled until she invested $25K in high-level mentorship and uncovered the real drivers of social media growth. Within nine months, she scaled from $250K to $1.3M and now shares her strategy with other creator entrepreneurs. In this episode, Julie reveals how to build a magnetic Instagram brand, boost engagement, and convert followers into paying customers regardless of your audience size. In this episode, Hala and Julie will discuss: (00:00) Introduction (01:52) Redefining Visibility in Influencer Marketing (07:53) The Importance of Value-Driven Content (12:38) Foundations for Magnetic Instagram Branding (19:05) Building a Profitable Instagram Ecosystem (26:19) Automating Instagram Sales and Messaging (35:46) Monetizing Small Audiences on Social Media (48:07) Marketing Tips for Boosting Engagement (52:05) Why Every Entrepreneur Needs a Mastermind (59:23) Manifestation Practices for Entrepreneurs' Success Julie Solomon is a brand strategist, bestselling author, and host of the Woman of Influence podcast, where she helps entrepreneurs grow their visibility and monetize their influence. A trusted voice for aspiring influencers and established creatives, she is known for her expertise in content creation, social media strategy, and personal branding. Julie has been featured in Forbes, Entrepreneur, and Business Insider, and was named one of the top 100 leaders in influence marketing by Influence Co. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Julie's Website: juliesolomon.net  Julie's Instagram: instagram.com/julssolomon  Julie's Podcast, Woman of Influence: bit.ly/WOI-apple  Julie's Book, Get What You Want: bit.ly/GWUWant  Julie's Program, The Revenue Growth Lab: juliesolomon.net/profiting   Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast  

Le podcast de marque explose… mais est-ce vraiment le bon format pour votre entreprise ?Dans ce 61ᵉ épisode du WAMcast, Xavier Favarel (Responsable Marketing Acquisition à l'Agence WAM) et Emma Potier (Head of Brand Content chez Ausha, plateforme d'hébergement de podcasts) expliquent :Pourquoi le podcast de marque crée un engagement que les autres contenus (articles, réseaux sociaux, vidéos courtes) n'atteignent pasComment éviter les erreurs de démarrage (podcast trop promo, podfading, manque de régularité…)Quels sont les 3 piliers indispensables pour réussir le lancement de votre podcast de marqueAu programme : ligne éditoriale, choix des formats, ressources à prévoir, PSO (Podcast Search Optimization, le “SEO des podcasts”), stratégie de distribution, exemples concrets (WAMcast, Ausha…) et retombées business réelles.En bref : comment transformer votre podcast de marque en commercial permanent, au service de votre autorité digitale et de votre business, qui continue de travailler pour vous des mois après la publication.À écouter absolument avant de vous lancer !WAM, l'agence de la Digital Brand Authority.Nous construisons l'autorité digitale des marques qui veulent être vues, crues… et choisies.Notre vision : https://agence-wam.fr/digital-brand-authority/linkedin.com/company/agence-wamContact : agence-wam.fr/contact/Références : agence-wam.fr/references/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In dieser Folge sprechen wir ganz konkret darüber, wie man Qualität und Quantität in der Praxis umsetzen kann. Wir gehen gemeinsam durch Jannik's Workflow im E-Commerce SEO, der ihm dabei hilft, effizienter Content zu erstellen. Und das ohne große Abstriche bei der Qualität machen zu müssen. Dabei gehen wir darauf ein, wie du: - die KI-Tools mit Daten fütterst - deine Marke in KI-Content bringst - Mehrwert in deine KI-Texte bekommst Ein Disclaimer: Wir versprechen dir nicht, dass du völlig automatisiert Inhalte erstellen wirst. Wir erklären stattdessen, wie du gute Texte mit KI effizienter erstellen kannst, ohne den "human-in-the-loop" außer Acht zu lassen. Denn gute Texte brauchen nach wie vor den Faktor Mensch. Viel Spaß!

I contenuti funzionano come un ecosistema: reputazione, vendite, messaggi e aspettative si sostengono o si sabotano a vicenda.Un ecosistema, in natura, è un'unità complessa creata dall'interazione tra esseri viventi e ambiente fisico. Piante, animali e microrganismi convivono con aria, acqua, suolo e luce. Da quell'equilibrio dinamico emergono luoghi riconoscibili come boschi, laghi o deserti. Il punto decisivo è che nessuna parte vive davvero da sola. Se tocchi un elemento, anche piccolo, il sistema intero reagisce.Questa immagine può sembrare distante dal lavoro quotidiano di professionisti e microimprese. In realtà è una lente molto concreta per capire perché, spesso, i contenuti non producono risultati stabili. Il nostro mondo non ha api e funghi, ma ha elementi equivalenti per ruolo e impatto. Ci siamo noi con la nostra identità. Ci sono le nostre idee sul mercato e sul valore che offriamo. C'è il prodotto o il servizio. C'è il messaggio che dichiariamo al mondo. Ci sono i clienti, la concorrenza, la reputazione e le iniziative commerciali. E, soprattutto, ci sono le aspettative.Il grande errore è trattare uno di questi pezzi come se fosse indipendente dagli altri. È lo stesso errore di chi, in natura, pensa di risolvere un problema isolando una singola specie. Nel business questo si traduce in interventi a compartimenti stagni. Si lavora sulle vendite come se fossero un rubinetto. Si cambia offerta come se non toccasse l'identità. Si rincorre un'azione promozionale perché sembra facile e veloce. Poi ci si sorprende se il resto del sistema perde stabilità.Le aspettative meritano un capitolo a parte. Le nostre aspettative guidano le azioni e determinano il modo in cui reagiamo ai risultati. Se mi aspetto un certo livello di risposta dopo tre email e non arriva, interpreterò il fatto come un problema urgente. Cercherò correzioni immediate. Ma quella misura era davvero realistica? Era davvero coerente con il punto in cui si trova il mio ecosistema di comunicazione?Le aspettative esistono anche dall'altra parte. Ogni contenuto genera nella testa del cliente un'immagine di ciò che siamo e di ciò che faremo. Non reagiamo quasi mai al prodotto “in sé”. Reagiamo alla distanza tra ciò che immaginavamo e ciò che riceviamo. In due contesti simili potremmo lamentarci in uno e non nell'altro. La differenza, spesso, non è l'offerta. È la promessa implicita che la comunicazione ha costruito nel tempo.Per questo, oggi, l'ecosistema è anche un fatto di coerenza. I canali non sono più mondi separati. Ciò che diciamo in una mail, in una conversazione, in un contenuto pubblico o in un incontro diretto concorre alla stessa immagine mentale. L'epoca in cui si poteva avere un volto pubblico e uno privato, senza conseguenze, è finita. Le persone non dimenticano facilmente ciò che hanno visto di noi. E non possiamo chiedere loro di cancellarlo a comando.È qui che la reputazione mostra la sua natura ecosistemica. Non è una dichiarazione. È una stratificazione. Si forma con il tempo, con i segnali ripetuti, con le scelte coerenti. Proprio come in natura non puoi accelerare certi processi senza effetti collaterali. E soprattutto non puoi rendere reversibile ciò che è stato visto e interiorizzato dal mercato.La concorrenza rientra nello stesso quadro. In un ecosistema vivo la concorrenza esiste e non può essere cancellata. Un mercato senza concorrenti, quasi sempre, è un mercato senza domanda. L'obiettivo non è essere gli unici. L'obiettivo è costruire un equilibrio in cui la presenza di altri attori non impedisca il nostro posizionamento e i nostri margini.Pensare in termini di ecosistema porta a una domanda inevitabile. Qual è il tuo ecosistema ideale? Non ce n'è uno giusto in assoluto. Un grande sistema può funzionare in modo sano con logiche molto diverse da quelle di una bottega artigiana. La differenza la fa la consapevolezza del proprio ambiente e delle sue regole. Chi ottiene risultati ripetuti nel tempo, di solito, ha capito quali elementi accettare, quali limitare e quali escludere.Questo implica anche una capacità di rinuncia. Un ecosistema sano non è quello che prova a contenere tutto. È quello che sceglie poche azioni compatibili tra loro e le ripete con continuità. Le tentazioni del mercato sono infinite. Ogni settimana sembra esistere un modo nuovo per guadagnare di più o farsi notare di più. Ma non tutto ciò che è possibile è compatibile con ciò che siamo. Inserire un elemento fuori habitat può alterare l'equilibrio più di quanto sembri.In questo senso i contenuti non sono solo carburante per la crescita. Sono anche la manutenzione dell'equilibrio. Aiutano a regolare aspettative, a consolidare l'identità, a rendere coerenti offerta e reputazione, a proteggere la relazione con i clienti nei momenti di instabilità del mercato. Quando l'ecosistema è solido, gli scossoni fanno meno danni. Quando è fragile, anche un problema minore può diventare una crisi ampia.La conseguenza pratica è semplice. Se vuoi lavorare davvero sulle vendite, non puoi curare una sola pianta e ignorare il bosco. Devi guardare al sistema intero. Devi chiederti come dialogano tra loro messaggio, prodotto, reputazione, aspettative, concorrenza e contenuti quotidiani. È dentro questo equilibrio che si costruisce una crescita credibile, sostenibile e ripetibile.*** *** ***Scarica il corso gratuito sul Content Marketing: https://www.ascoltobeltrami.com/corsoVisita https://www.ascoltobeltrami.com/La voce di Alessio Beltrami viene utilizzata per gentile concessione della Fondazione Alessio Beltrami

Send us a textPinterest Predicts 2026 is here — and today we're breaking down all 26 trends, the three big themes behind them, and what they actually mean for your content next year. If you're a service provider who wants more leads without the grind of daily posting, these insights will help you plan smarter and create content your future clients are already searching for.ALL THE LINKS: https://jenvazquez.com/pinterest-predicts-2026/

Every December, we wrap up Content Marketing, Engineered with a tradition: a trends conversation with TREW Marketing's own Lee Chapman. This episode focuses on how Industrial Marketers can reckon with with the new age of AI and differentiate themselves among a "sea of sameness" and what marketing strategies to focus on in 2026. 2025 was a year of massive transformation for industrial marketers. As AI tools matured and generative search became a primary gateway for technical buyers, long-standing content and inbound strategies were forced to evolve. Marketers saw firsthand how important differentiation, depth, and authentic expertise is to stand out and earn trust.AI Has Leveled the Tactical Playing FieldAccording to Lee, 2024 and 2025 were years of experimentation. Marketers used AI to produce content faster than ever but this caused everyone to sound alike and create an overwhelming amount of noise. Lee says the biggest trend for 2026 is a differentiated strategy.With AI providing instant answers to basic queries, surface-level content no longer cuts it. Technical buyers still end up on your website, and when they do, they're looking for clarity, technical depth, and authenticity. If your content doesn't communicate a strong value proposition and true expertise, it's easy for prospects to bounce back to AI or head to a competitor.Your Website Must Earn Its KeepLee highlighted two extremes plaguing engineering websites today:The “museum” site: outdated, bloated, and difficult to navigate.The “brochure” site: modern and pretty, but shallow, lacking specs, case studies, and proof points.Both fail to meet the needs of technical buyers. Lee recommends a website and content audit using a keep/kill/create framework, elevating high-value content, and ensuring users can find what they need with minimal clicks.Trade Shows: Substance Over SwagEvents are booming again, but many companies are “checkboxing” their presence rather than building a strategic plan around them. Lee stressed the importance of:Strong booth messagingDemos and SMEsPre-event outreach and partner activationThoughtful, timely post-show follow-upContent: Go Deep, Get Specific, Prove ItTechnical audiences still value white papers, webinars, case studies, and research if they contain meaningful depth. Lee emphasized developing more proof-driven assets, including unnamed case studies when needed, and turning high-performing content into webinars or videos. Voice-of-customer research and even closed-lost surveys are underrated tools for uncovering differentiators AI can't replicate.ResourcesConnect with Lee on LinkedInConnect with Wendy on LinkedInLearn more TREW's Marketing Strategy servicesRegister for the Industrial Marketing Summit

There's this THING that happens to a public speaker and storyteller that feels addicting. It happens after you've internalized your content and put in the reps. You're no longer consciously thinking about what to say next or how to say it. Instead, you can just walk up on stage, or fire up the camera, or switch on the mic, and just BE.Few speakers and storytellers have achieved that level of internalized, authentic performance like Scott Stratten (LinkedIn).Scott is a Hall of Fame public speaker and the founder of UnMarketing. He believes we can build a better business world based on integrity, community, and authenticity. Together with his wife and business partner Alison, they've written 6 bestselling business books, while Scott travels the world performing from stages to thousands of people at a time. To hear Scott is to experience just that. A performance.Today, we'll hear an incredible story Scott tells in his keynotes, then we'll talk shop about the mechanics of storytelling, the misnomers and opportunities in becoming a stronger public voice, and frankly, we have some of the most fun I've had on this show … ever.***ABOUT ME, JAY ACUNZOI work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.I'm a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.Work with me 1:1, book me to speak, or explore free resources at jayacunzo.comDon't market more. Matter more.Think resonance over reach.Don't be the best. Be their favorite.***ENJOY THE SHOW? PLEASE SAY THANKS!Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for listening!

Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim TrebilcockIn this episode of Brands, Beats and Bytes, hosts DC and LT sit down with beverage industry legend Jim Trebilcock, the former Chief Commercial Officer and CMO of Dr. Pepper Snapple Group and Keurig Dr. Pepper. This isn't just a marketing conversation; it is a masterclass in resilience and business strategy from a man who started his career sorting bottles and driving a delivery truck in a parking lot.Jim pulls back the curtain on some of the most pivotal moments in beverage history. He reveals the "Tracks of My Tears" story behind 7UP's decline against the juggernaut of Sprite, details the high-stakes negotiation where Dr. Pepper almost lost the College Football Playoff sponsorship to Coca-Cola , and shares the humbling lesson of his biggest product failure, 7UP Gold.Packed with hard truths about the "self-inflicted" irrelevance of modern CMOs and the dangers of the "LinkedIn Factor," this episode is essential listening for anyone who wants to understand the art of the deal, the science of execution, and the power of humble leadership.Key Takeaways: The "Ground Up" AdvantageThe 7UP vs. Sprite Case StudyThe "Self-Inflicted" CMO CrisisThe "LinkedIn Factor"A Billion-Dollar Negotiation LessonEmbracing FailureStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Join us as we explore the power of story telling for entrepreneurs! Learn essential business tips and how to adopt the right entrepreneur mindset. Discover how a creative strategist can leverage branding and marketing digital to grow your business with compelling stories.Jake Isham is a filmmaker-turned-brand strategist and creative director who helps founders and entrepreneurs turn their expertise into authority through powerful storytelling. Over the past decade, Jake has worked with more than 150 entrepreneurs and companies— including Grant Cardone, Callaway, 5.11 Tactical, and Travis Mathew—creating content that's generated over 1 billion views online. Jake focuses on blending his background in filmmaking with deep marketing strategy, with creating digital shows and social media content for CEOs and entrepreneurs to cut through the noise by crafting content that builds trust, drives visibility, and creates true omnipresence across platforms.Whether scaling a founder-led brand or launching a thought leadership show, Jake brings a unique creative lens and proven playbooks that turn storytelling into growth.Company: Creative MindsWebsite: https://digitalshow.creativemindsofficial.com/ Email: create@creativemindsofficial.com Social Media:LinkedIN - https://www.linkedin.com/in/jakeisham/ Instagram - https://instagram.com/Jakecreativemarketing Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing. Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

Ultimele bucăţi din #VoucherulMădălinei, unde 99€ investiți azi îți asigură 370€ la anu'! În acest episod povestesc cum am transformat o singură postare într-o Campanie completă, cum am decis să renunț la propriul Black Friday, cum am integrat 11 branduri, cum am gândit mecanismul de promovare în mai multe formate și platforme și cum am reușit să conectez vizibilitatea mea cu nevoile clienților mei într-un mod care a generat impact real. A fost un proces în care s-au împletit analiza, strategia, intuiția și dorința de a crea un tip de marketing care chiar servește oamenilor și organizațiilor implicate.Ideea a apărut în urmă cu mai bine de un an, în contexte pline de incertitudine, conversații despre instabilitate, frici legate de vizibilitate și multe întrebări despre felul în care pot sprijini, real și strategic, oamenii cu care lucrez zi de zi.Afli cum s-au așezat detaliile, ce am observat în nevoile clienților mei, cum am conectat vizibilitatea platformelor mele cu ofertele lor de Black Friday și cum s-au legat, natural, semnele care m-au condus spre Asociația Blondie. Intro (00:00)Nu copia acţiuni de marketing (02:41)Blondie Friday a început acum 1 an (03:36)Dacă un ONG are o cauză măreaţă, nu are nevoie de marketing (05:41)Problema era că... (10:29)Soluţia la care m-am gândit (10:48)Aşteptam semne din exterior (14:14)Am renunţat la Black Friday al meu (15:03)Cum le-am propus clienţilor mei? (16:36)50% din sumă a fost donată (18:09)S-au înscris 11 afaceri (20:19)O singură postare s-a transformat în... (20:40)Recapitulăm (22:28)Cum am ales ONG-ul? (23:07)Cineva care are 10k followers să promoveze pe cineva cu 58k? (26:42)Planul arăta aşa (31:07)Am dat cadou 2 sesiuni 1-la-1 (32:06)Rezultatele obţinute (32:53)Adunăm cifrele (41:31)Voucherul Mădălinei, plăteşti 99 euro, primeşti 370 euro reducere (47:44)Outro (50:32)Dacă vrei să înțelegi cum se construiește o Campanie de Marketing de la firul ierbii, cu toate deciziile, gândurile, ajustările și insight-urile care apar în spate, te invit să urmărești episodul până la final.

Most marketers track their AI visibility… but have no idea what to do next.This episode shows the exact GEO strategy to actually increase your mentions in ChatGPT and Perplexity.In this episode, we show you exactly how to implement GEO (Generative Engine Optimization) the strategy brands are using to increase their mentions inside LLM answers.You'll learn:Why most AI rank trackers are inaccurate and how we rebuilt Tracker to scrape real results (not API hallucinations)How to turn visibility data into action — what content to publish, what topics to prioritize, and where your gaps really areThe GEO Pyramid and why 90% of marketers focus on the wrong tacticsHow to find the exact pages LLMs are citing — and how to influence them with targeted content and outreachWhy you MUST choose bottom-of-funnel topics if you want actual pipeline from AIA step-by-step walkthrough of improving visibility for a real company using owned content + targeted citation outreachIf you want a clear, repeatable strategy for ranking in ChatGPT, Perplexity, and Google AI Overviews, this episode breaks it down.

Ken Pozek joins Jason Cassity to break down the content strategy behind his 600+ closed deals in 2025. He shares the Instagram and YouTube system that powers his conversions, the weekly Live format that keeps him consistent, and the content cadence agents can use to drive real business all year long.

Send us a textIn this Office Hours episode, Optidge SEO Manager, Dorit Sasson, shares how her experience abroad as a lieutenant in the Israel Defense Forces shaped her collaborative, team-focused approach to digital marketing and SEO strategy. Drawing from her vast experience teaching, writing, and working with Fortune 500 B2B companies, Dorit discusses how to find ranking opportunities in competitive markets through educational and multimedia-rich content. She also reflects on SEO's evolution in the age of AI, emphasizing the importance of balancing innovation with proven best practices. Listeners will walk away with practical insights for managing expectations, earning stakeholder buy-in, and achieving long-term SEO success. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: Dorit's time in the military instilled a team-first mindset that shapes her approach to SEO, valuing humility, adaptability, and collective success over individual recognition. Her transition from teaching ESL to mastering SEO highlights how teaching and mentorship reinforce expertise, and how curiosity fuels long-term growth in a fast-paced field. Dorit's attention to detail when it comes to page rankings suggests there is untapped potential using educational content, glossaries, and multimedia engagements. While AI has revolutionized SEO strategy, Dorit emphasizes that technology should amplify creativity and understanding, not replace it. Dorit stresses the importance of managing expectations, communicating value, and positioning SEO as a long-term investment in sustained business growth. Episode Links:Dorit Sasson on LinkedInOptidge's SEO ServicesFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Watch on YouTube » Read this episode » Content marketing is dead. "How-to" isn't a differentiator anymore—AI can do that better than any of us. What actually cuts through now is the messenger, not the message. In this video, I break down why the shift from "How-to" to "How I…" content matters, how connection beats conversion, and why wisdom earned through lived experience is the real currency in a post-AI world. People don't buy from experts—they buy from humans they believe. If you're tired of chasing trends and fighting for attention, this is the path forward: share your wisdom, not just your knowledge. EPISODE LINKS: Join the waitlist for 1:1 Advisory » Join the waitlist for You Are the Brand Academy » CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook

Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!Are you an entrepreneur who's trying to plan out your marketing strategy for next year? This week's episode will help guide you through how to create a marketing plan for your business. Learn what I track, how I make decisions, how to achieve goals, and more in this week's episode. Let's plan for your success in 2026 together.  Support the showRegister now for the free SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

Send us a textIn this episode we interview Matthew Scales, Seafood Marketing Director at the Maryland Department of Agriculture, about how he uses creative campaigns to get people to eat invasive blue catfish. What you'll learn in this episode:How a state agency turned a serious environmental problem into a memorable content story anchored in a blue catfish eating competition at the Maryland State FairWhy Matthew pushed the initial amateur contest idea further by partnering with Major League Eating, Maryland Lottery, Maryland Sports Commission, tourism groups, and local businesses to build a bigger momentWays to engineer user generated content by inviting creators and competitive eaters who show up ready with phones, tripods, and engaged audiencesHow to think beyond traditional press releases and social posts and design events that naturally produce B roll, photos, blogs, and media hooksThe mindset of saying “yes and” in brainstorms so you stack ideas instead of shrinking themPractical metrics you can use to judge a stunt style campaign: impressions, earned media, time on key web pages, and shifts in product movementHow Matthew connects content performance back to real world outcomes like demand for blue catfish from processors and restaurants

In this episode of Content, Briefly, Jimmy chats with Nate Turner, co-founder and CEO of Ten Speed, about the evolving world of organic marketing and how AI is reshaping content strategy.They unpack what organic marketing really means today — beyond SEO — and explore how brands can unify SEO, content, LLM visibility, and digital PR into a powerful growth engine. Nate shares insights on the changing skills marketers need, the importance of leadership buy-in, and how to balance long-term strategy with agile execution.Tune in for a practical conversation on thriving in the new era of organic marketing — with plenty of real-world examples and actionable tips to help you plan for 2026 and beyond.This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site's SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Nate on LinkedIn: https://www.linkedin.com/in/nateturner1/TenSpeed: https://www.tenspeed.io/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five things NOT to do when writing a "Year in Review" thought leadership article regarding the past year's developments in the industry you serve. These five things are:Position the article toward a general industry audienceDiscuss events and developments chronologicallyGloss over the details of the events and developments that you're coveringFocus entirely on what happened the previous yearWrite the article in an overly polished professional tone====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com + Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator + Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos + Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Power of Pinterest and Evergreen Content Marketing Masterclass for Businesses with Favour Obasi-Ike | Sign up for exclusive SEO insights.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  Inspired by an article by Robert - Content Marketing in 2026: Why Your System Matters More Than Your Content - this week, over a modern English cocktail, Ian and Robert look forward to what 2026 will bring for content marketing, which inevitably means chatting about AI. They discuss: The changing role of AI in content creation Overcoming the challenges of scale  Balancing brand consistency with stifling creativity The creation process as part of the thinking process The word of 2025 “authenticity” If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Content Marketing in 2026: Why Your System Matters More Than Your Content Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, discover how AI-driven discovery is reshaping the way customers find local businesses in 2026, and why small businesses must shift from traditional SEO to authoritative, multi-format content strategies to remain visible and competitive in an AI-powered search environment.Learn more at https://mediablaze.clientcabin.com Media Blaze City: St Albans Address: 7 Firwood Avenue Website: https://mediablaze.clientcabin.com

Drowning in marketing tasks? Learn how content marketing transforms the overwhelm into a strategy that attracts customers naturally. Get practical steps to create, plan, and promote content that builds trust and brings business to your door.For more information, visit https://mediablaze.clientcabin.com Media Blaze City: St Albans Address: 7 Firwood Avenue Website: https://mediablaze.clientcabin.com

Roofing companies are clinging to outdated marketing tactics while the online world has moved on. Discover why traditional approaches are failing and how a content-first strategy leveraging AI-driven search can attract qualified leads, build lasting trust, and create sustainable growth.Learn more at https://criterion.clientcabin.com/ Criterion SEO City: Bowie Address: 12530 Fairwood Parkway, Ste. 102 #237 Website: https://criterion.clientcabin.com

Home services contractors often rely on PPC despite costs that can reach $50-$100 per lead. Content marketing delivers 500-1,300% ROI and results that compound over time. Learn why organic traffic wins long-term and which content strategies drive consistent leads. To learn more, visit https://criterion.clientcabin.com/ Criterion SEO City: Bowie Address: 12530 Fairwood Parkway, Ste. 102 #237 Website: https://criterion.clientcabin.com

Album 7 Track 23 - The Alleyoop Advantage w/Gabe LulloIn this episode of Brands, Beats & Bytes, the Brand Nerds sit down with Gabe Lullo—CEO, storyteller, and music lover—to unpack what truly brings marketing and sales into harmony. Gabe shares sharp insights on leadership, storytelling, and why marketers must understand the sales call. DC delivers one of the show's most memorable reflections, comparing Gabe's business brilliance to Jimmy Page's iconic guitar licks—precise, rhythmic, and unforgettable. Packed with wisdom, personal lessons, and practical takeaways, this conversation is a masterclass in aligning teams, communicating with impact, and using stories to drive meaningful connection and momentum.Key Takeaways: Marketing & Sales Must Operate as OneDeliver Hard News ObjectivelyMarketers Should Listen to Sales CallsTreat “No” as Data, Not DefeatBuild the Process Manually Before Adding TechCommunicate in a Simple, Repeatable FrameworkStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Join us as we chat with Kevin Roy, CEO and Co-Founder of Green Banana SEO, about his unique approach to search engine optimization and digital marketing for businesses. He shares valuable business tips and insights into video editing. This conversation is a must-listen for any entrepreneur looking to improve their content marketing strategies.KEVIN ROY is the CEO and co-founder of GreenBanana SEO, a digital marketing agency born from a radical idea: performance-based SEO that guarantees Page One Google rankings—or clients don't pay. With over 20 years of experience across various industries such as finance, biotech, retail, and manufacturing, Kevin has a proven track record of helping companies grow, improve customer experience, and boost profits through effective marketing strategies.Kevin has always been ahead of the curve—especially now, as marketing rapidly shifts with AI tools like ChatGPT, Perplexity, and Gemini. He knows that most business leaders don't have time to figure out all the new tech, and that's where he comes in. Kevin helps business owners understand how to utilize these tools to increase online visibility, connect with the right customers, and stay competitive in a rapidly evolving digital landscape. Contact details:Business: Green Banana SEOEmail: kroy@greenbananaseo.com Website: greenbananaseo.comSocial MediaLinkedIN - https://www.linkedin.com/company/greenbananaseo Facebook - https://www.facebook.com/GreenBananaSEO/ Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page.  Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

In this Swift Chat conversation, Marie Swift speaks with Paul Gilbert, Marketing Manager at Myriad Advisor Solutions, a long-established, full-service business advisory firm, and Shawna Ohm, Founder of Content 151, a customized content and marketing solution for independent financial advisors, to discuss year-end insights for independent advisors navigating market volatility, AI trends, and business growth. The conversation explores practical steps such as crafting a one-page business plan, narrowing to ideal clients, and avoiding DIY pitfalls in branding, tech stacks, and compliance, while emphasizing the power of expert partners to scale efficiently.​​ Gilbert and Ohm also highlight that Myriad and Content 151 have partnered to launch a custom blog program tailored for independent financial advisors, delivering pieces of niche-focused, on-brand content from day one to fuel SEO, social media, and omnichannel marketing without the DIY overwhelm. This collaboration equips advisors transitioning to independence or scaling their practices with authentic pillar content that resonates with ideal clients, sidesteps AI pitfalls like copyright issues, and establishes a strong online presence ahead of generic canned material. Advisors can access the discounted starter package via www.Content151.com/Services/P/Starter-Blog or www.MyriadCBP.com, leveraging both firms' expertise in tech stacks, branding, and thought leadership to prioritize client advising over operational hassles. Myriad and Content 151 have also teamed up for a fireside chat on Wednesday, January 14th at 4 pm CT, exploring how modern search tools evaluate advisor content and why authentic insights matter more than ever. "Content Marketing in the Age of AI-Powered Search" will reveal how AI shapes advisor visibility and what helps firms stand out. You'll learn why authentic content builds trust and how advisors can strengthen their digital presence in 2026 and beyond. Learn more and register for the event at www.MyriadBlogStudio.com. Learn more about Paul Gilbert and Myriad Advisor Solutions at www.MyriadAS.com. Learn more about Shawna Ohm and Content 151 at www.Content151.com.

Shannon Howard is Senior Director of Customer & Content Marketing at Intellum. Intellum is AI transformation for enterprise learning. $25M in funding, 139 people.Here's what we cover:05:35 Shannon shares some Creative Customer Marketing Strategies08:41 Building the Foundation for Customer Marketing11:09 The Role of Data in Customer Marketing14:00 Surprise and Delight16:49 Empowering Customers Through Recognition19:57 Segmentation and Personalization in Marketing22:33 B2B vs B2C Marketing Dynamics26:28 Why Customer Marketing is often overlooked by CMOs30:00 Customer Marketing Strategies to put in your back pocket33:17 The Role of Customer Research & Shannon's take37:12 The Impact of AI on Customer Insights50:38 Shannon asks Anna her burning questionShannon on LinkedIn: linkedin.com/in/shannonlagassehowardIntellum: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.intellum.comSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠One Insight

Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!Marketing tips for entrepreneurs and small business owners on today's podcast episode. If you're focused on online marketing for your business, you'll find this episode helpful. Listen and find out how to market your business online from the start - how to connect with the right people, how to determine which marketing channels to use, how to know if it's working, and more.  Support the showRegister now for the free SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

Are you focusing your AI visibility and PR efforts on Reddit, Wikipedia, and media sites like The New York Times? You could be wasting your time and money.In this episode of the Grow and Convert Marketing Show, we dive into the data from our new study on Large Language Model (LLM) citation patterns. We reveal why the advice you see on LinkedIn and in broad industry reports—telling you to chase large, general-purpose sites—is completely misleading for most businesses, especially B2B and niche companies.What You'll Learn:86% of citations are for industry specific sites vs. 14% for "general purpose sites": See actual data from our client base that shows 86% of LLM citations for niche topics come from industry-specific publications, while Reddit, Wikipedia, and YouTube account for only 14%.Differences in how to approach AI visibility for your brand vs. Household name brands: Discover why B2C household names (like Tesla and Peloton) do get cited on general sites, but your niche B2B software company won't. The problem with measuring random prompts: Understand how broad studies that use 5,000 randomly selected keywords are statistically biased toward consumer queries, making their findings irrelevant to your specific business goals.A New Tactical Framework: Learn the exact, actionable steps for a Citation Outreach strategy that works : how to choose the right topics, identify the actual cited domains using tools or manual checks, and target your PR efforts where they will actually drive AI visibility.Stop doing general PR and start showing up in the AI answers that matter to your bottom line.Links & Resources:Read the full article for more detail on the study: https://www.growandconvert.com/research/llms-source-industry-sites-more-than-generic-sites/Check out our AI Visibility Tool: https://traqer.ai Catch up on our overall GEO Framework: https://www.growandconvert.com/ai/prioritized-geo/ Don't forget to like, subscribe, and comment to support the Grow and Convert Marketing Show!

In this episode, Alex Quin sits down with Christian Pombo of Creative Real Estate Deals to unpack how he moved over $20 million in off-market real estate deals in the past year using creative finance strategies. From his start in pre-med to becoming a wholesale dealmaker, Christian shares actionable insights on wholesaling, sub-to deals, seller finance, and how he built a community of over 500 investors in a thriving paid WhatsApp group.Episode Outline:[00:00] Intro & High School Roots [03:00] How Christian Pivoted from Pre-Med to Real Estate [05:50] Early Real Estate Influences in His Family [08:15] Real Estate Seemed "Played Out" at First [10:30] Why Wholesaling and Creative Finance Clicked [13:15] Sub-to vs Seller Financing Explained [18:50] Recent $400K Deal Example in Homestead [23:00] Objections Sellers Have About Sub-To [27:20] Off-Market vs On-Market Property Deals [33:30] Why Most Realtors Don't Know About Creative Finance [38:00] The Importance of Problem Solving in Real Estate [43:45] Cherry-Picking the Best Deals [47:50] Importance of Buy Box and Market Familiarity [51:30] Creative Financing Example from Hialeah Purchase [55:10] Foreclosures Are Up: Here's Why [59:00] Building the WhatsApp Group & Helping New InvestorsWisdom Nuggets:Creative Financing Is a Problem Solver: Creative finance isn't just about strategy—it's about finding ethical ways to solve real problems. When banks say no, these methods can create win-win scenarios for both investors and distressed property owners.Sellers' Situations Dictate the Terms: Forget falling in love with the kitchen layout—real estate investing success comes from understanding the seller's situation. The better you grasp their challenges, the better your chances at structuring a mutually beneficial deal.Build Your Buyer List Before the Deal: Don't wait until you have the contract to look for a buyer. Build a community—like Christian's WhatsApp group—so when the right deal lands, it moves quickly.Long-Term Financing Buys Time and Options: In creative finance, the longer the financing terms, the better. It gives investors the breathing room to hold, refinance, or cash flow without pressure.Relationships Drive Revenue: Speed and communication are important, but nothing replaces trust. Christian attributes much of his success to in-person networking and repeat business from buyers who trust his word and deal quality.Power Quotes“I sell good deals, but I buy great deals.” - Christian Pombo"I'm raising gentlemen." - Christian PomboConnect with Christian:Instagram: (https://www.instagram.com/pomborealestate)Instagram: (https://www.instagram.com/creativerealestatedeals)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special episode of Superpath, Jimmy welcomes Alex Hilleary as the new CEO of the community — marking a major transition after five and a half years with Jimmy at the helm.They dive deep into the story behind Superpath's origins, from its early days as the Content Marketing Career Growth Slack group through its evolution into the vibrant community it is today. Alex shares his journey from content marketer to community builder and startup co-founder, reflecting on how his experience aligns with Superpath's mission.Tune in for an honest conversation about the acquisition process, the challenges and opportunities ahead, and the exciting plans Alex has for Superpath's future — including enhancing pro member programs, expanding in-person events, and amplifying community voices like Eric, Chloe, and Kisha.Whether you're a longtime member or new to the community, this episode offers a heartfelt look at the past, present, and next chapter of Superpath — all while celebrating the people who make the community thrive. Don't miss it!************************Useful Links:Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Alex About His New Role as CEO on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7397316302060658688/Superpath's Next Chapter: https://www.superpath.co/blog/superpaths-next-chapter************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The Marketing Guide, Laura breaks down how to use storytelling to create more connection, engagement, and impact on social media. It's an easy-to-listen, practical deep dive into why stories work, and how to use them in your marketing without overthinking it.Here's what we cover:What storytelling really means for social mediaWhy stories cut through the noise (and outperform “tips” content)The simple elements every good story needsHow to tell stories across platforms like Instagram, TikTok, LinkedIn & moreSeven story types that work for every business (motivating, selling, connecting, explaining & more)Real examples of brands using storytelling brilliantlyHow to start using stories even if you feel like you “don't have any”Perfect for:Small business owners, creators, and anyone who wants their content to feel more human, memorable, and meaningful.

Marc Klingen, Gründer von Langfuse, spricht über die verschiedenen Wachstumskanäle im B2B-Dev-Tools-Bereich. Er teilt, warum Reddit für Nischenprobleme besser als klassisches Marketing ist, wie sie durch Partnerschaften mit größeren Unternehmen Reichweite aufbauen und warum Content-Marketing langfristig durch Domain-Autorität belohnt wird. Was du lernst: Wie du die richtigen Wachstumskanäle findest Die Balance zwischen Direct Sales und Bottom-up Warum Partnerschaften Vertrauen schaffen Den richtigen Mix aus Kanälen finden ALLES ZU UNICORN BAKERY: https://stan.store/fabiantausch  Mehr zu Marc: LinkedIn: https://www.linkedin.com/in/marcklingen  Website: https://langfuse.com/  Mehr zu Co-Host Mike: LinkedIn: https://www.linkedin.com/in/mikemahlkow/  Website: https://fastgen.com/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/

#307 Building Community | In this episode Dave joined Ali Orlando Wert (Director of Content Marketing & Brand at Databox) on their podcast called Move the Needle. She did an interview with Dave focused on community building. They cover how Exit Five grew 80 percent by operating more like a startup than a Slack group. Dave gets into the truth of building community, why most companies should not launch one, how to measure brand without losing your mind, and why AI has everyone simultaneously energized and spiraling. Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls.When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients.Episode webpage: How to Leverage FAQs to Improve Your Website's SEO and User Experience -- https://propelyourcompany.com/faq-seo/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

From time to time, we'll re-air a previous episode of the show that our newer audience may have missed. During this episode, Santosh is joined by Paul-Bernard Jaroslawski, Co-Founder at FreightCaviar and ShipperCRM. Paul shares his unexpected entry into the freight brokerage industry, his journey through various roles, and the creation of his successful ventures. The discussion highlights the importance of content marketing, particularly using memes and other industry-specific tools to engage the logistics audience. Paul emphasizes consistency in content creation, balancing quality and quantity, and measuring success through engagement metrics. The episode offers valuable insights into building a strong community and driving business success in the logistics sector. Don't miss it! Highlights from their conversation include:Paul's Background and Journey in Build Freight Caviar (1:05)Experience as a Freight Broker (2:29)Starting New Ventures (5:19)Founding Freight Caviar and ShipperCRM (6:45)Audience Engagement and Product Ideas (8:06)Mentorship and CRM Development (10:51)Pivoting to Shipper Database (12:44)Content Marketing Insights (17:51)Collaboration Dynamics (19:04)Consistency in Content Creation (20:52)The Role of Quantity in Quality (21:58)Importance of Consistent Newsletters (23:56)Measuring Success in Content (25:29)Interesting Advice from Guests (30:41)Desire to Interview Industry Pioneers (32:25)This or That Segment to Close (34:43)Dynamo is a VC firm led by supply chain and mobility specialists that focus on seed-stage, enterprise startups.Find out more at: https://www.dynamo.vc/. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Content, Briefly, Chloe and Eric go solo to unpack cross-functional alignment and content adoption — why leadership buy-in and internal advocacy are key to making content truly impactful.They discuss how to connect content to business goals, collaborate effectively with sales, product, and customer success, and create a culture where content evangelists thrive. Real-world examples like repurposing case studies and early content involvement in product planning highlight practical strategies.Tune in for a straightforward conversation on building bridges within your org — without drowning in the process.Slay your holiday marketing with Brevo — the all-in-one platform for festive campaigns and personalized automations. Start free or use code SUPERPATH for 50% off your first three months (Starter and Standard plans) and shine all season long!************************Useful Links:Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.