Podcasts about Content marketing

It's YOUR time to #EdUp with Dr. Brooke Barnett, President, Rollins CollegeIn this episode, President Series #484, powered by ⁠⁠⁠Ellucian⁠⁠⁠, sponsored by EdUp Leadership, the ​HigherEd PodCon​ II happening July 16 & 17, & the 2026 AcOps Conference July 29-31 by CoursedogYOUR cohost is Bridget Moran, Director of Content Marketing, CoursedogYOUR host is Dr. Joe SallustioHow does an inn owned by the college where all net profits go to student scholarships become a living art museum & a philanthropic opportunity the minute you book it? Why does Fred Rogers, who learned to serve at Rollins & carried a Life is for service card in his wallet his whole life, represent an ethos nobody has lost trust in? What makes the liberal arts a Renaissance in a moment of AI when discernment, communication & judgment become even more valuable as the human skills that future proof students?Listen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at The EdUp ExperienceWe make education YOUR business!P.S. Want access to the only intelligence platform built exclusively from presidential conversations in higher ed? Well, we have an app for that!Join EdUp Leadership!

Email is one of the cheapest and most direct ways to talk to your customers. So why are so many small business owners still ignoring it? In this episode of The Localist, Carrie Rollwagen sits down with Luke Richey, Director of Content Marketing at Uptick Marketing. Luke and Carrie are both writers, and they both know that good writing can sell services in a way most other marketing simply cannot. They take a deep dive into newsletter email marketing, what it really does for a small business, and why most owners are sleeping on it. Luke and Carrie talk about why newsletters build loyalty better than social media, why your email list is yours in a way your Instagram followers will never be, whether to send from a person or a brand, how to find your voice, why your subject line is the most important sentence you will write, when to use Substack and when not to, what to do with 25 subscribers, and how to keep going when people unsubscribe. If you have a small business and you have been wondering if email marketing is worth it, this episode is a clear and honest guide to getting started. Watch the Full Episode on YouTube ____________________________________________________________________________________ Mentioned in This Episode   Carrie's free newsletter and good stuff folder Uptick Marketing Infomedia Mailchimp Constant Contact Substack HubSpot Zapier Canva Marketing Made Simple by Donald Miller StoryBrand   _______________________________________________________________________________ Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia, a Birmingham-based web and digital marketing company that helps small businesses get big results online. Contact Infomedia: https://infomedia.com/contact ________________________________________________________________________________ Join Us at Localist Lab Localist Lab is our free live marketing event series for small business owners, held on the third Thursday of most months at Saturn in Avondale. Each session features practical strategies you can use right away, plus free tacos and coffee. See upcoming events and register https://infomedia.com/events ________________________________________________________________________________ Subscribe to Carrie's Newsletter Get more small business insights, resources and behind-the-scenes updates from Carrie delivered straight to your inbox. Sign up for the newsletter: https://gmail.us20.list-manage.com/subscribe?u=9c59a060684d71f12f6e495fc&id=98cd3122b9

Programmable search engine, Google Search Console, website SEO, semantic indexing, first-party data, Facebook groups, Pinterest marketing, Google Ads.

Marketing can absolutely drain the life out of you, and if you have had a burst of energy followed by a big quiet patch followed by guilt, you will know exactly what I mean.In this one, I am sharing the tool that keeps getting me found online and most practitioners have no idea it is even working for them. I also get into why a rainy week and a coughing nephew in New Zealand is actually all you need to build a full content plan, what happens when your creative energy and your clinical energy hit empty at the same time, how one hook becomes five posts without you having to think that hard, and the AI mistake that could have the TGA knocking if you are not careful. If you have built a pile of content and then not posted a single bit of it, you are in the right place. Strategy Lab members, you have got your own exclusive deep dive session and workbook waiting for you inside, with prompts ready to go so you can get stuck into it straight away. Not in the Strategy Lab yet? Come and join us at geraldineheadley.com/strategy_lab or send me an email at geraldine@mentoringwithgeraldine.biz, I would love to hear from you.

It's YOUR time to #EdUp with Richard Nelson, President, Louisiana Community & Technical CollegeIn this episode, President Series #483, powered by ⁠⁠⁠Ellucian⁠⁠⁠, sponsored by EdUp Leadership, the ​HigherEd PodCon​ II happening July 16 & 17, & the 2026 AcOps Conference July 29-31 by CoursedogYOUR cohost is Bridget Moran, Director of Content Marketing, CoursedogYOUR host is Dr. Joe SallustioHow does a former State Department diplomat turned Revenue Secretary who drove $100 billion in capital investment now lead 12 colleges to fill 100,000 new jobs?Why is Louisiana flying in Korean instructors from Samsung & Hyundai to train community college faculty on semiconductor manufacturing?What makes going from 49th to 16th in 4th grade literacy proof that deliberate policies can transform a state & now higher ed is next?Listen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at The EdUp ExperienceWe make education YOUR business!P.S. Want access to the only intelligence platform built exclusively from presidential conversations in higher ed? Well, we have an app for that!Join EdUp Leadership!

„Du musst einfach konsistenter posten.“ „Du brauchst mehr Sichtbarkeit.“ „Du musst einfach mehr Content machen.“Klingt logisch. Ist aber für viele selbstständige Frauen genau der Grund, warum sie komplett ausbrennen - OHNE mehr Umsatz zu machen...Denn die meisten Frauen posten nicht zu wenig.Sie posten ohne klare Richtung!In dieser Folge sprechen wir darüber:– warum Reichweite alleine keine Rechnungen bezahlt – weshalb viele Frauen Content produzieren wie Maschinen - aber trotzdem nichts verkaufen – warum Sichtbarkeit ohne Klarheit einfach nur digitales Herumfuchteln ist – wie Content zur Dauerbeschäftigung statt zur Verkaufsstrategie wird – und weshalb Menschen keine „Mehrwert-Maschinen“, sondern klare Führung kaufenAußerdem geht's um: Contentstrategie, Sichtbarkeit, Online-Business, Human Design, Astrologie, Verkaufspsychologie, Selbstständigkeit, Kaufenergie, Vertrauen, Positionierung und die Angst, wirklich klar zu verkaufen.Diese Folge ist für dich, wenn du ständig denkst: „Ich muss einfach noch mehr posten.“… obwohl du innerlich längst komplett erschöpft bist und dein Content trotzdem keine Kundinnen bringt.

The world is loud, work is heavier than it should be, and “hustle” has become a badge of honor even when it is wrecking our health and focus. We wanted a better way, so we brought on Drew Thompson, keynote speaker and AI expert known as the “AI to human translator,” to talk about what happens when you combine practical AI strategy with something most business conversations forget: laughter.Drew shares the through line of his career, from child actor to ad agency founder to coaching thousands of high performers, and why service is the real strategy. We dig into his upcoming book idea, Permission to Laugh, and why humor is not denial but a tool for presence, perspective, and resilience when things feel dark. From there, we turn AI into real-world action, including his “AI for 14 days” practice using ChatGPT or Gemini as a judgment-free thought partner to unpack fears, frustrations, goals, and decision blocks like analysis paralysis.We also get tactical with a zero-dollar AI framework that stacks tools to help you operate like you have a much bigger team, plus content workflows using AI scripting, avatar video tools like HeyGen, automation with n8n, and rapid building with tools like Replit. Drew calls out what he sees high performers doing wrong right now, why grinding is not the flex people think it is, and why emotional intelligence and face-to-face connection matter more than ever as AI content marketing accelerates, especially in industries like real estate.If you want practical AI prompts, smarter systems, and a more human way to scale, press play. Then subscribe, leave a quick review, and share this with a friend who needs permission to pause, laugh, and build lighter.Drew ThompsonFounder and CEO, Signal and Scale AIsignalandscale.aiNote: Drew's community name/link may have changed since this episode was recorded. Visit his Instagram or Signal & Scale website for the most current information.Send us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Digital Marketing PlatformContent Creator Machine - The integrated all-in-one online marketing platform.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywigginsTo work with Audrey schedule a breakthrough/discovery session.

Nel momento in cui le idee escono dalla tua testa e diventano un contenuto, c'è un rischio altissimo che si imbastardiscano.Ne parlo in questa puntata andando a caccia di idee forti.*** *** ***Scarica il corso gratuito sul Content Marketing: https://www.ascoltobeltrami.com/corsoVisita https://www.ascoltobeltrami.com/La voce di Alessio Beltrami viene utilizzata per gentile concessione della Fondazione Alessio Beltrami

Quand une boîte est en forte croissance, tout le monde est sous pression. L'équipe grossit, et ce qui faisait la croissance d'hier ne fait plus celle de demain.Voilà le défi de tout CMO dans une boîte en hypercroissance : passer à l'échelle sans perdre en agilité ni en rapidité d'exécution.Dans cet épisode, je reçois Aurélie Mezbourian Fliedel, ex-CMO d'Alan et Fondatrice de Tech Marketing Leaders. Elle nous partage son playbook pour passer à l'échelle sans perdre en agilité.Au programme :Les enjeux d'un CMO dans une boîte qui scaleArbitrer entre court terme et long termeStructurer ses premiers profils marketingScaler son équipe sur 3 dimensionsL'erreur de recrutement à ne pas faireComment évolue le rôle d'un leader marketing

In dieser Folge sprechen wir darüber, warum die meisten auf Social Media nicht wachsen und weshalb ausgerechnet die Menschen mit dem meisten Wissen oft die geringste Reichweite haben.Darum geht es heute:• Warum nicht der Algorithmus dein Problem ist, sondern deine Kommunikation• Weshalb viele Coaches und Experten ihren Content unnötig kompliziert machen• Warum intelligente Menschen oft an ihrer eigenen Komplexität scheitern• Wieso Social Media keine Universität, sondern ein Aufmerksamkeitsspiel ist• Warum deine Zielgruppe nicht dort steht, wo du bereits bist• Weshalb zu viel Expertise oft zu wenig Wirkung erzeugt• Warum einfache Inhalte nicht dumm, sondern kraftvoll sind• Wie du verständlicher, klarer und relevanter kommunizierst• Weshalb Klarheit immer wichtiger ist als Intelligenz• Warum verstanden werden die Voraussetzung für Vertrauen und Verkäufe istViele Coaches, Berater und Experten glauben, sie müssten zeigen, wie viel sie wissen. Sie erklären Zusammenhänge, liefern komplexe Inhalte und sprechen über Lösungen, während ihre Zielgruppe noch mitten im Problem steckt.Genau dadurch entsteht eine Lücke.Menschen kaufen nicht den intelligentesten Content. Sie reagieren auf Inhalte, die sie sofort verstehen, die sie emotional erreichen und die ihnen Orientierung geben.Wenn dein Content nicht verstanden wird, wird er ignoriert. Nicht weil er schlecht ist, sondern weil er zu kompliziert ist.Die Fähigkeit, komplexe Dinge einfach zu erklären, ist deshalb eine der wichtigsten Fähigkeiten für Sichtbarkeit, Reichweite und Kundengewinnung.Wenn du lernen möchtest, wie du deine Botschaft klarer kommunizierst, sichtbar wirst und mit deinem Content die richtigen Menschen erreichst, dann schreib mir gerne auf Instagram unter: @dominik.goerke.coachmacherJetzt neu: Meine kostenlose Secret Business Community. Dort erhältst du exklusiven Mehrwert, der dich noch schneller an dein Ziel bringt: https://whatsapp.com/channel/0029Va8D2MxFsn0fKhlRyL2u

Du glaubst, dein Ruf spiegelt die Realität deines Teams wider? Falsch gedacht. In Wahrheit entscheidet nicht die Realität, sondern das, was draußen sichtbar und hörbar ist. Warum Bewerber und Kunden sich längst entschieden haben, bevor sie dich überhaupt kontaktieren – und wie dein Schweigen ihnen den Rest gibt.Wie “Wir sind besser als unser Ruf” zur gefährlichsten Ausrede im Mittelstand wird – und warum Selbstbewusstsein ohne Sichtbarkeit zum Bumerang wird.Die einzige ehrliche Strategie gegen Fachkräftemangel und Markt-Unsichtbarkeit: Mit echter Stimme nach außen treten und Schluss machen mit Fassade statt Substanz.Wer lieber schöne Scheinwelten verkauft, statt mit Authentizität Klartext zu liefern, ist hier falsch. Für alle anderen gilt: Die Gegenprobe starten – https://theangryteddy.com_____Dein nächster Schritt: Vom Zuhören zum Handeln. Du spürst, dass ein Podcast der richtige Hebel für dein Business ist — aber noch fehlt das Fundament? Nicht das Mikrofon. Die Haltung. Als strategischer Podcast-Coach und diplomierter systemischer Coach verbinde ich 20 Jahre Marketing-Erfahrung mit der Tiefe, die den Unterschied macht — zwischen einem Podcast, der Vertrauen aufbaut, und einem, der im Podfade-Friedhof landet. Wir finden deine Botschaft, bevor wir über Technik reden.Schritt 1: PodSignal — dein erster Schritt zur Strategie Nicht sicher, ob und wie ein Podcast für dein Business funktioniert? Hier bekommst du Klarheit — ohne Weichspüler. ➡️ podsignal.theangryteddy.comSchritt 2: Strategie-Gespräch 15 Minuten. Kein Pitch. Wir klären, ob eine Zusammenarbeit Sinn macht — für dich und für mich. ➡️ termin.theangryteddy.atBleib in Kontakt: LinkedIn: linkedin.com/in/friesenecker

Album 8 Track 17: The Mythology Behind a Great Marketer w/Louis MonoyudisWhat does an undergrad degree in folklore and mythology have to do with scaling direct-to-consumer (D2C) brands to millions in revenue? Everything.In this episode of Brands, Beats, and Bytes, hosts Darryl "DC" Cobbin and Larry Taman sit down with seasoned executive Louis Monoyudis (CMO at Artware Editions, former global CMO at Bokksu, Fable Pets, Levo, and Roam). Louis pulls back the curtain on how a deep understanding of human narrative, ritual, and "belief" acts as the ultimate foundation for hyper-growth marketing.Discover why data infrastructure must balance founder intuition , the real reason crowdsourced fashion platforms face massive scaling hurdles , and what "agentic shopping" means for the survival of the traditional brand website. Whether you are a founder battling hubris or a marketer trying to stay ahead of the AI curve, this episode provides a masterclass on balancing creative judgment with business performance.Key Takeaways: The Fine Line Between Religion and MythEscaping the Echo ChamberThe Reality of Decision FatigueAgentic AI & The Future of ShoppingHuman Taste vs. Machine DataThe ROI of CommunityDon't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

The conversation explores how AI and automation are reshaping the marketing landscape, emphasizing the importance of not seeking 100% automation but instead aiming for impactful, sustainable 80% solutions. Joining the show is Dale Bertrand, founder and CEO of Fire and Spark, who brings over 17 years of expertise in SEO and a unique perspective rooted in computer engineering. The episode confronts anxieties around AI replacing human jobs, advocating for a focus on expertise amplification and the development of critical thinking skills in the AI era. It also highlights the importance for marketers to communicate value to business leaders in financial terms rather than just traditional marketing metrics.⏰ Timecodes ⏰0:00 - The 80/20 Rule of AI Automation1:27 - The Next Generation Growing Up with AI2:21 - Students' Approaches to AI: Learning vs. Cheating4:23 - Introducing Dale Bertrand: SEO, AI, and Content Discoverability5:55 - Smallest, Most Impactful AI Automation for B2B Marketers10:13 - The ROI of Building Context for AI Workflows13:05 - AI Agents, Job Security, and the Human Element in Marketing17:20 - Higher Education, AI, and Preparing for a New Job Market23:19 - AI Lifting Creative Bottlenecks: What Changes for SEOs & Marketers25:59 - Translating SEO Metrics into Business Growth Language33:43 - Contribution vs. Attribution: Measuring Marketing's Real Impact A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

This Summer SEO Rewind episode is one you may have missed, but it is worth coming back to in 2026 ...especially if you're trying to create content that actually helps your audience instead of just adding more noise to the internet.In this conversation, I'm joined by Christine McLean Lewis to talk about how content and expertise work together, why your content should be built around the customer experience, and how different types of content assets:blog posts, videos, case studies, podcasts, social content, and more ...can support your audience at different points in their journey. Christine explains that a content asset is anything you create to solve a specific problem or answer a customer's question, which is such a helpful way to think beyond “just write another blog post.”This episode also digs into linkable assets, original research, social proof, user-generated content, and why case studies matter so much when you want your content to build trust. Not just traffic.And honestly? In 2026, this message matters even more. With AI-generated content everywhere, the brands that stand out are the ones willing to bring real expertise, real examples, real customer insight, and real proof into their content. Christine's best advice still hits: don't follow the crowd. Instead, showcase your expertise.So if you're a solopreneur, small business owner, ecommerce seller, or content creator wondering how to make your content more useful, more strategic, and more connected to your actual customers, this rewind episode is a perfect listen. Think of it as a reminder that better SEO starts with better service to the person on the other side of the screen.Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

If you started a content marketing role today with no baggage about what the job used to be, what would it look like? Alex put that question to Eric and Chloe, and the answers get into shrinking content teams, the SEO-blog-factory baggage a lot of us a...

 | If we're talking about your private social media, you can do whatever you want! But when you're the face of your business, there's more strategy involved and you have to make decisions based on your audience. In this episode, I'm looking at 3 topics: 1.  When does it make sense to post content in an additional language?2.  7 reasons why we sometimes get in our way with this – and what we can do instead3.  3 reasons why speaking to potential clients in your additional language(s) can help with visibility and credibility. The point of this episode is to be practical. To examine what is working/what could work for us in the future, some of the reasons why there's a gap between what we want to do and what we actually do, and an encouragement to move forward if this is a direction in which you want to go.  It's not something that I find easy, so I also explain my plans and give myself some accountabaility by talking about them on the podcast.  And of course, if you are looking for support with being more visible in English, let me know using the contact form on the show notes page and we can arrange a time to discuss it. I have a number of group and individual programmes in which I accompany people on this visibility journey. Also check my website  if you'd like more details about the individual programmes.Show notes: https://englishwithkirsty.com/podcast/episode315/Home page: https://www.englishwithkirsty.com LinkedIn: https://www.linkedin.com/in/kirsty-danielle-wolf-a8478235/

You know you should be posting content. You might even have ideas. But the moment you actually sit down to create something, an hour disappears and you have nothing to show for it.Sound familiar? However, that's not a content problem. It's a clarity problem.In this episode, I'm breaking down exactly why local business owners get stuck in the content spiral and giving you a simple, repeatable framework to get unstuck for good.What we cover:Why content marketing feels so performative (and how to ditch that mindset for good)The real job of your content (it's not what you think)The only three things every piece of content needs to do: educate, reassure, or remindWhy one post should have one job (not five)How to stop chasing perfection and start building momentumThree questions to ask yourself every time you sit down to create contentThe framework in a nutshell:Every piece of content you put out into the world should do one of three things:Educate: help someone understand something they didn't know beforeReassure: lower the fear or doubt standing between your ideal client and a yesRemind: stay top of mind so people don't forget you existThat's it. Pick one. One post, one job.Three questions to keep in your back pocket:What am I helping someone understand right now?What fear or doubt am I reducing?Am I just staying visible so people don't forget I exist?If you're still feeling stuck on what your content should actually say, I'd love to help. Book a free copy call with me at lindsaysmithcreative.ca — we'll figure it out together.This episode was mixed and edited by Cardinal Studio.

You're showing up.You're creating content.You're sharing your expertise.You're doing all the things the experts tell you to do…So why isn't it turning into clients?In this episode of Beyond Common Business Secrets, Tracey Watts Cirino reveals the hidden reason so many brilliant entrepreneurs, coaches, consultants, authors, and experts struggle to turn their content into sales.The problem may not be your consistency.It may not be your offer.It may not even be your content.The real issue might be that your audience doesn't clearly understand themselves inside your message.People don't buy simply because they understand your expertise.They buy when they think:“That's me.”“That's my problem.”“That's exactly what I need.”In this episode, you'll learn:✨ Why creating more content won't fix unclear messaging ✨ The “jar of expertise” trap smart entrepreneurs fall into ✨ Why industry language can accidentally create distance ✨ How to translate your brilliance into words your audience understands ✨ The shift that makes content, sales, referrals, and conversations easierYour expertise is valuable.Your message is the bridge.

Are you trying to do SEO for your small business and wondering how to create weekly content and have it not take too much time? If so, this week's episode will help you. I'm going to walk you through how to brainstorm content ideas and create a content calendar that will make your life easier. Doing SEO for your small business will help you be more visible online and help the right people find your business.  Support the showRegister now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class  My free resources are here- https://www.etchedmarketing.com/freebies  Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting   Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - DescriptPodcast hosting - BuzzsproutEmail Marketing - Active CampaignMarketing Website Analytics - Clicky SEO Tool - Ubersuggest     Do you have a question you'd like me to answer on the podcast? Ask it here -  https://forms.gle/Fbrqpmss6gxUnaMj7

"Third-party content drives 85% of brand discovery in LLMs." It's the GEO stat making the rounds on LinkedIn right now, and a lot of marketers are using it to argue that your own site content doesn't matter anymore- that GEO is really about getting mentioned everywhere else.We disagree. And we have client data that contradicts it.In this episode, Devesh and Benji break down where this narrative came from (an Air Ops post citing a Graphite study), where the methodology breaks down, and what we're actually seeing across our clients in Traqer.ai. The short version: big brands like Salesforce and Peloton skew studies like this because they already have category-level brand awareness. For smaller players like Toro TMS and Climb Hire, clients we've worked with where their own content is essentially all we've done, they're pulling strong brand mentions across ChatGPT, Perplexity, AI Overviews, AI Mode, and Gemini. That's not third-party publications doing the work.We also get into:– Why Perplexity, AI Overviews, and AI Mode behave differently than ChatGPT and Gemini (and what visibility numbers look like across each)– The growing evidence that LLMs may decide what to recommend from training data and a loose SERP read first, then find sources to cite after the fact– Why competitive categories (CRM, exercise bikes, content marketing agencies) need a different playbook than less-saturated ones– Why your own site is the only place with enough canvas to spell out the specific use cases, pain points, and customer types that LLMs match against real user conversationsReferenced posts: Invisible Prompts and Topic-Based GEOhttps://www.growandconvert.com/ai/invisible-prompts/https://www.growandconvert.com/ai/topic-based-geo/This is the companion to last week's episode on self-promotional listicles for SEO. Watch that one first if you haven't.Subscribe for new episodes. Newsletter and full written breakdowns: growandconvert.com/newsletter#GEO #AISearch #ContentMarketing

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through seven tips for writing conference recaps and takeaways that are so good, your readers feel compelled to share them with their colleagues. Those tips are: 1. Use a “me and/or them” mindset to filter what matters to you versus your target audience; 2. Apply the “O-K-So?” framework to your descriptions of the presentations you attended and are reporting on; 3. Brevity over bulk; 4. Share valuable materials you received at the conference, such as presentations and whitepapers; 5. Capture the conference "vibes;" 6. Write a compelling thematic headline; and 7. Be timely, but don't rush the final product. === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com

Marketers love to measure everything. Robert Rose joins A. Lee Judge and Rocio Osuna on The Business of Marketing to ask a harder question: what happens to all the value marketing creates that no spreadsheet can capture?Lee makes the controversial case for pausing measurement, and Robert explains why so much of marketing's real impact, the trust, the referrals, the lurkers, never shows up in a quarterly report. From there the conversation moves into AI and the future of marketing careers, why proof of work now beats a resume, how the role of universities is shifting, the rise of fractional work, and Robert's idea that the value of content is created at consumption, not creation.CHAPTERS00:00 The value marketers never put on the spreadsheet01:45 Quality vs. quantity in content marketing04:09 Why LinkedIn matters for AI search visibility07:06 Should marketers pause measurement?10:19 The customer who referred $1M and never entered the funnel12:45 Why marketing has always been bad at measurement15:29 AI, new grads, and the vanishing entry-level job23:40 Personal brand and why the "who" matters30:06 Becoming a consultant after a layoff41:29 Value is created at consumption, not creationRocio Osuna - https://www.rocioosuna.com/Robert Rose - https://robertrose.net/A. Lee Judge https://ALeeJudge.com A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Alex Quin and Michelle Chia return to the podcast after a brief hiatus to share personal and professional updates, discuss the realities of entrepreneurship, and break down the healthy habits that help them sustain long workdays without burning out. From sleep, exercise, nutrition, and stress management to setting boundaries, journaling, and personal growth, they offer practical insights for entrepreneurs looking to build successful businesses while protecting their health and well-being.Episode Outline:[00:00] Welcome Back and Life Updates[02:15] Agency Growth, New Clients, and New Books[04:20] Why We Chose Healthy Habits for Entrepreneurs[08:05] Sleep, Recovery, and Long-Term Performance[10:12] Taking Breaks, Walking, and Staying Active[12:25] Time Blocking and Productivity Systems[14:15] Setting Boundaries With Clients[16:05] Learning to Say No[17:35] WHOOP, Oura Ring, and Health Tracking[19:05] Michelle's Cortisol and Stress Story[21:40] Nutrition, Hydration, and Managing Stress[23:10] The Tarzan "Swinging Vines" Concept[25:05] Becoming Your 2.0 Self[26:40] Journaling, Books, and Personal Growth[27:50] Habits We're Trying to Change[28:40] Final Thoughts and Closing RemarksWisdom Nuggets:Sleep Is a Competitive Advantage: Entrepreneurs often treat sleep like a luxury instead of a necessity. Alex and Michelle remind us that better decisions, sharper focus, and sustainable growth all start with proper recovery. The goal isn't to work more hours—it's to make your hours more effective.Protect Your Energy: Being available 24/7 may feel like great customer service, but constant accessibility creates burnout. Setting healthy boundaries with clients, coworkers, and even family members allows you to show up at your best when it matters most.Track Your Health Like Your Business: Most entrepreneurs obsess over revenue, sales, and analytics while ignoring their own health metrics. Monitoring stress levels, sleep quality, blood work, and recovery can help identify issues early and improve long-term performance.Let Go to Level Up: Growth often requires releasing habits, relationships, or routines that no longer serve your future. Like Tarzan swinging from one vine to the next, you have to let go of the old before you can fully grab onto new opportunities.Become Your Next Version: Success isn't about staying the same person and hoping for different results. The habits, mindset, and behaviors that got you here may not be enough to get you where you want to go next. Continuous self-improvement is a requirement, not an option.Power Quotes"Your heart rhythm is a very important thing that people don't even pay attention to." - Alex Quin"It's okay to say no and it's okay to put yourself first." - Michelle ChiaConnect with Michelle:Instagram: (https://www.instagram.com/michellechia)Linkedin: (https://www.linkedin.com/in/michelle-chia1/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Books Mentioned:Atomic Habits — James ClearThe Road Less Stupid — Keith J. CunninghamThe Surrender Experiment — Michael A. SingerNever Split the Difference — Chris VossHow to Market Your Restaurant Online — Alex QuinThe Digital Marketing Dictionary — Alex QuinPolo's Day at the Park — Alex Quin & Michelle's children's bookOur CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alles glänzt, nichts ist echt? Wenn du im Markt nur noch schillernde Selbstdarsteller siehst und dich fragst, ob Substanz überhaupt noch zählt, dann hör auf deine Zweifel: Nina Kraft zerlegt in dieser Folge das Märchen vom Glamour-Mythos – und zeigt dir, warum ehrliche Klarheit nicht nett, sondern wirtschaftlich notwendig ist.Warum Mainstream-Konventionen dich austauschbar machen – und wie du über Tiefe, nicht über Lautstärke, in die Köpfe kommst.Wie das “es muss alles glänzen”-Denken dein Team, deine Marke und dich selbst langsam zerstört – und wieso herzeigbare Fehlerkultur und echte Haltung nicht die Kür, sondern die Pflicht sind.Die einzige Exit-Strategie für stagnierende Experten-Karrieren: Verantwortung übernehmen statt Sicherheitsillusion. Weshalb Scheitern und Umwege kein Makel – sondern deine besten HR-Assets sind. Mehr zu Ninas neuem Business findest du unter https://www.kraftmediaminds.com/Du willst Orientierung, keine Motivationsposter, und bist bereit, dich unbequem zu hinterfragen? Genau deshalb gibt's diesen Podcast. Jetzt reinhören, ehrliches Business betreiben und wenn du ernst machen willst: theangryteddy.com_____Dein nächster Schritt: Vom Zuhören zum Handeln. Du spürst, dass ein Podcast der richtige Hebel für dein Business ist — aber noch fehlt das Fundament? Nicht das Mikrofon. Die Haltung. Als strategischer Podcast-Coach und diplomierter systemischer Coach verbinde ich 20 Jahre Marketing-Erfahrung mit der Tiefe, die den Unterschied macht — zwischen einem Podcast, der Vertrauen aufbaut, und einem, der im Podfade-Friedhof landet. Wir finden deine Botschaft, bevor wir über Technik reden.Schritt 1: PodSignal — dein erster Schritt zur Strategie Nicht sicher, ob und wie ein Podcast für dein Business funktioniert? Hier bekommst du Klarheit — ohne Weichspüler. ➡️ podsignal.theangryteddy.comSchritt 2: Strategie-Gespräch 15 Minuten. Kein Pitch. Wir klären, ob eine Zusammenarbeit Sinn macht — für dich und für mich. ➡️ termin.theangryteddy.atBleib in Kontakt: LinkedIn: linkedin.com/in/friesenecker

REMIX: Album 4 Track 12 – Matt Tumminello, President at Target 10Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space.Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove head first into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'"A few key takeaways from the episode:Be fearless. In work and in life. Be very careful with your comments from a business perspective, you may also be making a comment about that very human that's in front of you.There is beauty in duality  NOTES:Learn More About Target 10Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter 

Learn how businesses generated significant sales increases through multi-channel content marketing. From a medical store's dramatic eight-week traffic surge to an epoxy flooring company's $1.6M in organic sales, we reveal what made these campaigns work and how the Multi-Channel Effect compounds over time. Hypr Digital Marketing City: London Address: Sutton Court Road Website: https://www.hyprdigitalmarketing.com

Sztuczna inteligencja zmienia nie tylko narzędzia marketingowe, ale również sposób, w jaki klienci szukają informacji i podejmują decyzje zakupowe. Coraz częściej pierwszy etap researchu odbywa się w ChatGPT i innych modelach AI.

On this episode of Market This, I'm breaking down why most websites are quietly losing potential clients and what you need to do to fix it. Most websites aren't failing because they look bad. They're failing because they quietly turn visitors away before a conversation starts. Website copywriting is often the hidden reason behind that gap between traffic and enquiries. If your site feels “fine” but isn't converting, this breakdown changes how you see what's happening.You'll learn how a seven-second homepage test reveals what's working instantly, why hero sections often miss the mark, and how structure impacts conversions. website copywriting shifts here from writing words to guiding decisions.From calls to action placement to missing page elements, the audit process shows how messaging strategy affects performance. Local business marketing relies on clarity at every step, while content marketing only works when it reflects what clients actually need to hear.This is where strong website copywriting makes the difference. It sharpens positioning, highlights differentiators, and removes friction that causes potential clients to leave.For service-based businesses focused on marketing for local business growth, the goal is simple: increase trust and turn visits into enquiries. Done well, this helps boost local sales without more traffic, just better messaging.Ready to improve your website? Book a website copy audit to get a professional breakdown of your homepage and services page and uncover what's costing you clients. Website copywriting is often the difference between being found and being chosen.Book: lindsaysmithcreative.ca/auditThis episode was mixed and edited by Cardinal Studio.

What if your marketing problem has almost nothing to do with algorithms, social media, or even consistency - at all?In this surprisingly deep and insightful conversation, I asked content strategist and Content Queen founder Mariah MacInnes  to unpack why so many practice owners struggle with marketing — especially healing arts professionals who care so much about helping people, but get super squirmy when it comes to being seen themselves!

In this episode of In Demand, Asia and Kim continue their two-part series on SaaS marketing channels with a rapid-fire breakdown of the most common growth channels available to SaaS companies. They cover everything from word of mouth, SEO, and social ads to conferences, partnerships, PLG, engineering as marketing, ABM, and community building. Throughout the episode, Asia explains which channels tend to work best, where founders waste money, and why context always matters more than trends or generic advice. This episode is a practical guide to evaluating marketing channels, understanding the tradeoffs behind each one, and avoiding the trap of searching for a universal “best” growth strategy. Got a question you'd like Asia to unpack on the podcast? Record a voicemail here. Links:  DemandMaven Subscribe to The Work by DemandMaven on Substack Link to Part One The SaaS Playbook by Rob Walling Chapters (00:00:05) - In Demand: How to Troubleshoot Growth for Saa(00:00:27) - Choosing the Best Marketing Channels for SaaS(00:02:02) - Asia' Lightning Round(00:02:27) - Is Word of Mouth the best channel for sales?(00:04:03) - Organic Search: The Most Sustainable Channel for SaaS(00:07:04) - Is Organic Social Social Good for Business?(00:08:45) - What are Social and Display Ad Networks?(00:10:29) - What is Content Marketing?(00:11:55) - How to Integrate Email Marketing with Your Inbound Marketing(00:13:52) - Affiliate Marketing: Types of Channels, and How to Use(00:16:05) - Offline Ad Strategy: Social Media vs Traditional Media(00:19:51) - Do I Need to Invest in a Marketplace?(00:21:37) - Top 5 Channels for Product Led Growth(00:22:49) - "Engineering as Marketing"(00:26:38) - Speech Engagements(00:32:40) - Cold Outreach: The Low-Cost Channel(00:38:46) - Does Viral Marketing Impact SaaS Sales?(00:40:36) - Tim Ferriss on Community Building(00:42:36) - Partnerships: What are they and how do they work?(00:48:56) - What is Unconventional PR and Regular PR for SaaS(00:51:44) - How to Get Strategic with Your Channels

Favour Obasi-ike, MBA, MS provides a deep dive into the 2026 scheduling landscape, comparing Cal vs. Calendly. As a digital marketing expert, he explores the benefits of white-labeling, custom APIs, and recurring events. The discussion addresses the polarizing nature of scheduling links in professional networking and offers a guide on using these tools to maintain a long-term business presence. Favour emphasizes that while Calendly is a pioneer, Cal.com's open-source nature provides unique flexibility for modern entrepreneurs. Check Calendly.com vs Cal.com on G2 Reviews here.Who is this for?This content is tailored for entrepreneurs, small business owners, and digital marketers who want to streamline their online booking systems. It's for those deciding between established tools like Calendly and open-source alternatives like Cal.com to manage their time and client interactions more effectively.Key MomentsFavour introduces Cal.com as a powerful alternative to Calendly, highlighting that many features Calendly charges for are free on Cal (03:43). He breaks down a comparison chart, noting that Cal offers custom routing logic, custom domains, and two-way Salesforce/HubSpot synchronization—features often missing or restricted in Calendly (05:36, 08:33).A significant portion of the room debates the etiquette of scheduling links, with some participants viewing them as "self-serving," while others defend them as essential tools for protecting a creator's time (13:11, 16:22).Favour also explains the authenticity of Trustpilot reviews, emphasizing the platform's transparency in business validation (09:56).Timestamps00:18 – Introduction and shoutouts to the Business and Marketing House.02:26 – Discovering Cal.com: A backstory from LinkedIn to Berlin.04:29 – The legacy of Calendly and its impact on time management.05:36 – Feature Breakdown: Custom routing, domains, and API access.08:33 – Integration Deep Dive: Salesforce, HubSpot, and two-way sync.09:56 – Understanding Trustpilot: How to verify business authenticity.13:11 – The "Pain in the Ass" Factor: A debate on scheduling link etiquette.20:45 – Best practices for using schedulers in podcasting and networking.FAQsIs Cal.com really free? Favour notes that many features Calendly charges for are available for free on Cal.com.What is "white-labeling" in scheduling? It allows you to remove the platform's branding and use your own domain, a feature unique to Cal.com.Why do some people hate scheduling links? Some find them impersonal or "self-serving," preferring direct email or text communication to set meetings.How does Cal.com sync with my CRM? Unlike some tools that only offer one-way sync, Cal.com provides a two-way synchronization with platforms like Salesforce and HubSpot.Action StepsAudit Your Booking Flow: Review your current process and identify if you are paying for features that could be free elsewhere.Check the Comparison: Visit the Cal.com vs. Calendly chart to see which tool aligns with your technical needs.Verify Your Presence: Ensure your business is claimed on platforms like Trustpilot to build authentic social proof.Soft-Launch Your Link: Pair scheduling links with a personal note to avoid the "self-serving" perception.Test Custom Domains: If using Cal.com, explore custom domains to enhance your professional branding.Ready to Rank? Book Your SEO & Web Dev Services Today

In this episode of the Digitally Overwhelmed Podcast, I'm breaking down the difference between content marketing and SEO—and why understanding both can completely change the way you grow your business online. A lot of business owners hear these terms used interchangeably, but they actually serve different purposes while still working together. I share how I think about SEO and content marketing as two different ways of "baking the same cake." Both help you get discovered online, but each strategy approaches visibility, storytelling, and audience growth from a different angle. You'll learn: What content marketing actually means and how storytelling helps build trust, connection, and conversions with your audience How SEO focuses on search behavior, keywords, website structure, and optimization so your content can be found through Google and AI tools The key differences between SEO-driven content and relationship-focused content marketing—and when each strategy makes the most sense for your business Why SEO can be especially powerful for newer businesses trying to get discovered online How to repurpose content across your website, email list, and social media without constantly creating from scratch Why understanding your analytics and search data can help you create more intentional content that actually supports your business goals Full episode shownotes: https://digitalbloomiq.com/content-marketing-vs-seo  If you want to learn SEO in a way that feels approachable, practical, and designed for real business owners, check out the Homegrown Traffic SEO course here: https://bit.ly/seocourse26 More about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq  

In This Episode of Business Lunch: We explore the five critical shifts entrepreneurs must make to scale their business to seven figures per month. Hosted by industry experts, it covers strategies for leveraging sales, increasing profits, and building transferable value without working more hours or sacrificing ownership.Chapters:00:00 Introduction: The Power of Strategic Lunches00:18 Host and Guest Introduction00:53 Overview of the Episode's Focus01:18 What It Takes to Reach Seven Figures Monthly02:12 Evolution of the Business Growth Framework03:11 Target Audience and Business Criteria04:10 Achieving Seven Figures in Revenue05:07 Leveraged Efforts and Results06:03 Importance of Exit-Ready Business07:00 Myth Busting: Work Less, Earn More07:29 The Value of Real Business Impact08:23 Overcoming Overwhelm and Market Confusion09:20 Generating Consistent Profits and Wealth09:46 Premium Valuations and Exit Strategies12:36 The Five Shifts to Scale to 7 Figures13:02 External Shifts: Sales, Profits, and Value14:01 The SPV Framework for Impact16:00 The Leverage Sales Shift17:25 Case Study: Digital Marketer's Transformation20:19 Building Evergreen and Recurring Revenue22:16 Content Marketing and Lead Generation Strategies24:38 Systematizing Sales for Growth26:02 Calculating Sales Growth Potential27:54 Analyzing Sales Variance and Opportunities28:52 Global Expansion and Replication29:34 Wealth Building Through Acquisitions30:03 Introducing the Epic Deal Fast Track Program31:00 How to Get Started with Business AcquisitionsConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube

It's YOUR time to #EdUp with Dr. Jeremy L. Thomas, President, Black Hawk CollegeIn this episode, President Series #481, powered by ⁠⁠⁠Ellucian⁠⁠⁠, sponsored by EdUp Leadership, the ​HigherEd PodCon​ II happening July 16 & 17, & the 2026 AcOps Conference July 29-31 by CoursedogYOUR cohost is Bridget Moran, Director of Content Marketing, Coursedog YOUR host is Dr. Joe SallustioHow does an 80 year old community college in John Deere country transform from transfer institution to 50/50 career tech with a $30 million building investment?Why is Black Hawk becoming the school of choice instead of the starting point as students live closer to home & connect degrees to destinations?What makes his daughter graduating debt free in 3.5 years after saying "Dad, I do not want a loan" the value proposition community colleges should be telling?Listen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at The EdUp ExperienceWe make education YOUR business!P.S. Want access to the only intelligence platform built exclusively from presidential conversations in higher ed? Well, we have an app for that!Join EdUp Leadership!

For the first time in the report's nine-year history, technical publications surpassed vendor websites as engineers' top source for researching purchases, signaling a growing demand for trusted, third-party content. Listen to the latest episode of Content Marketing, Engineered to hear what we found most surprising in this year's State of Marketing to Engineers Research Report. In this episode, Wendy Covey and CJ Haight pull back the curtain on the 2026 State of Marketing to Engineers Research Report and explore the trends reshaping technical buying behavior. The conversation dives into the growing role of AI in the research process, revealing a fascinating contradiction: engineers are increasingly using generative AI tools, yet trust in AI-generated information remains low. Wendy and CJ discuss how technical buyers may be leveraging AI as a shortcut for discovery while still relying on verification from credible, independent sources.The episode also explores why online technical publications overtook supplier websites as the preferred research destination for engineers. CJ suggests this may reflect a desire for less biased information and frustration with overly generic or AI-generated vendor content.Wendy and CJ share practical advice for industrial marketers: invest in credible third-party visibility, maintain a strong and unique market position, and prepare for continued disruption as AI changes how engineers discover information online.ResourcesConnect with CJ on LinkedInConnect with Wendy on LinkedInDownload the 2026 State of Marketing to Engineers Research ReportWatch the Research Webinar

There are two things you need to hear if your content isn't working as well as you'd like.00:00: Introduction02:56: Winning vs. Losing05:38: The Specificity Issue06:50: The Answer To Your Problems (If you're the one person this episode is for)Email me to learn more about how my writing partnership works, and how I can help you at josh@joshspector.com To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/LinkedIn: https://www.linkedin.com/in/thatjoshspector/ Intro Music Provided By Uppbeat

The higher education space in the U.S. is facing a monumental crisis that has little do to with academic quality. With student enrollments declining, small colleges closing, and prestigious institutions scrambling to fill seats, the root issue lies in digital invisibility. Colleges and institutions aren't losing because of the quality of education they offer, but because their higher education marketing strategies are outdated and unable to capture the attention of students in a radically different world. So, how can enrollment and marketing teams help with visibility and attention in a highly distracted world?That's why we're talking to Chris Rapozo (Associate Vice-President, Stamats) and Rob Clark (Founder, TTF Media), who share proven strategies on how to win the attention game in higher education. During our conversation, they underscore the critical value of producing intentional, platform-native content across social media platforms like Instagram, TikTok, YouTube, and Facebook. They also highlighted a massive paradigm shift from traditional websites to social media for student discovery, and stressed the importance of authentic, user-generated content (UGC). They shared practical advice on getting senior leadership buy-in and explained why speed in decision-making is paramount. Chris and Rob also introduced the highly successful Creator Academy concept that leverages the skills of students to build brand visibility at scale. Stay to the end to get their 90-day plan that includes producing 10-20 pieces of daily content and how to leverage data analysis to measure and track campaign success.Companies and links mentioned:Chris Rapozo on LinkedInRob Clark LinkedInStamatsRob Clark websiteThe Education Marketing Leader PodcastThe “Attention Gap” Book

Album 8 Track 16: Lead with Guts, Accelerate Growth w/Bob KrautHow did a $5 million marketing stunt turn into one of the top 5 marketing ideas of the last 50 years? In this episode of Brands, Beats & Bites, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with legendary CMO Bob Kraut (former CMO of Papa John's, Arby's, Pizza Hut, and Captain D's) to pull back the curtain on his iconic career of driving explosive business growth.From orchestrating the famous Oprah Winfrey Pontiac G6 giveaway at General Motors to launching the first-ever iPhone pizza ordering application, Bob shares firsthand stories of what it takes to be an adventurous marketer.We dive deep into:The Famous Oprah Winfrey "You Get a Car!" BackstoryThe Art of the Career PivotMarketing with "Guts"The Problem with Modern AdsIf you are an aspiring CMO, brand manager, or marketing student looking to understand how to balance data-driven left-brain insights with creative right-brain ambition, this masterclass is for you.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

​Let's say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it's worth traveling for high-quality care. The challenge is that when those same people search online, they often aren't typing in your city's name. They're looking for services closer to where they live or work.So how can your clinic show up in those searches and attract new patients from surrounding cities or suburbs?That's what we're exploring today: how to expand your local SEO reach the right way. We'll cover how Google determines local relevance, the strategies that actually help you appear in nearby city searches, and what to avoid so you don't hurt your visibility.By the end, you'll have a clear roadmap for building a stronger local presence that helps patients in your wider area discover your clinic and book appointments with confidence.Episode webpages, blog, & show notes: https://propelyourcompany.com/rank-in-nearby-cities-local-seo-for-clinics/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

This episode is part of The Art of Content series hosted by Rachel Bicha ( https://www.linkedin.com/in/rachel-bicha-44080/ ). In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a...

LLM search is only about 1% of the total search market. Google still controls roughly 88%. So why do so many marketer's content strategy sound like it was written by someone in a panic about AI overviews? This week we're resurfacing a conversation with Grace Sharkey of Orderful to reset what SEO actually looks like for logistics in 2026, with a new intro reacting to Google's recent guidance on what does and does not matter.Included in this conversation is a fresh take on what Google just clarified, including what they're saying about llms.txt files, FAQ pages, and schema. Then we roll into the conversation where Grace asks the questions and Blythe walks through Google Search Console, long-tail keywords, the FAQ-page rebuild, and why your recorded sales calls are the most underused content gold mine in your stack.In this episode:Why Google Search Console beats Ahrefs and SEMrush for figuring out what to fix firstHow to sort your queries for the fastest click-through-rate winsThe long-tail paragraph queries LLMs are actually answeringWhy the FAQ page is the easiest piece of SEO work you can ship this quarterWhat Google just said about llms.txt files (spoiler: you do not need one)How to turn recorded sales and onboarding calls into a content engineWhy YouTube case studies beat gated PDF whitepapers for shippersThe "how did you hear about us" form field every high-intent page should haveWatch this episode on YouTubeLinks and resources:Grace Sharkey on LinkedIn: https://www.linkedin.com/in/grace-sharkey-31940765/Orderful: https://www.orderful.comGoogle Search Console: https://search.google.com/search-consoleAdam Robinson's Air Cover newsletter on LinkedIn: https://www.linkedin.com/newsletters/air-cover-7450924377958912000/ SEO expert Gaetanao DiNardi: https://www.linkedin.com/feed/update/urn:li:activity:7368964829673390084/More logistics marketing and sales content over on Everything is Logistics -----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. 

Favour Obasi-ike, MBA, MS highlights Pinterest as a visual search engine with unmatched content longevity (up to 5 months). Unlike social media, he explains that Pinterest captures users at the start of their purchasing journey. His key strategies include keyword-rich pins and claiming website property to drive sustained, unbranded discovery and sales in 2026.Who is this for?This content targets entrepreneurs, content creators, and business owners seeking to optimize marketing via Pinterest for enhanced online visibility and sales through strategic content distribution.Key MomentsPinterest offers a significantly longer content lifespan (3.5-5 months) vs. Instagram (19-72 hours), crucial for long-term branding and content compounding (00:49-02:04, 07:43-08:46).As a visual search engine, 96-97% of Pinterest searches are unbranded, indicating high user intent for discovery. Keywords in images/descriptions are vital for discoverability (08:50-10:10).Pinterest allows claiming website property for content ownership (26:15-26:39) and is a key platform where users begin their purchasing journey (34:34-35:18).FAQsHow long do pins last?3.5 to 5 months, creating a compounding interest effect on your traffic.Is Pinterest social media?No, he positions it as a visual search engine where user intent is discovery and purchase.What are unbranded searches?97% of searches don't include a brand name, giving every business a fair chance to be found.Action StepsResearch Keywords: Find terms users use to discover solutions in your niche.Optimize Pins: Use high-quality visuals paired with keyword-rich descriptions.Claim Website: Verify your domain on Pinterest to secure content and boost SEO.Repurpose Content: Move short-lived social posts to Pinterest for long-term visibility.Track Analytics: Monitor which pins drive the most "starts" in the purchasing journey.Ready to Rank? Book Your SEO & Web Dev Services Today