Podcasts about Content marketing

In this episode Vicki O'Neill reviews the 4 pillars needed for an effective content marketing strategy, resources to get you started with creating your own eye-catching content for marketing, ideas for connecting the dots between online and offline content marketing as well as effective strategies that maximize your time, effort and budget in creating the best marketing content your target audience will love. To access links and resources:  https://www.vickioneill.com/podcast Episode 113

Since 2019 The cost of their product went up by 30%, ROI for their clients went down by 25%, there has been a global pandemic that created a lot of uncertainties, and yet JWB quadrupled their overall sales in year one and doubled their direct online sales in 2 years.How did they do that - by implementing the Relationship Flywheel, an innovative way to grow a community of raving fans around your business.In this episode, Gregg Cohen, the CMO and one of the co-founders of JWB shares fascinating and invaluable points that any business leader can learn from:How they failed  to achieve results through content marketing despite trying for a very long timeWhat are the tangible and intangible benefits of having a community around your businessHow to successfully integrate contracted and in-house talent to achieve amazing resultsand much moreIf you want to learn more about the Relationship Flywheel and community building as a business growth engine, please connect with me on LinkedIn

In der heutigen Podcast Folge sprechen wir darüber warum dein Feed dein Schaufenster ist Instagram E-Book Make Profit: https://social4success.de/make-profit-erfolgreich-schritt-fuer-schritt-verkaufen-mit-instagram/ Instagram E-Book Shortcut: https://social4success.de/shortcut-abkuerzung-fuer-instagram/ Kostenloser Content-Marketing Fahrplan: https://social4success.de/freebie-content-marketing-fahrplan Kostenlose Instagram Account Analyse : https://social4success.de/profil-check/ Instagram 1:1 Coaching: https://social4success.de/coaching-fuer-instagram/ Instagram Account: https://www.instagram.com/social4success/ Bei Fragen kannst du dich jederzeit bei mir melden, gerne Viva Instagram oder per Mail. Gefällt dir die Folge? Lass mir gerne eine Bewertung da. Außerdem gehe ich gerne auf Themenwünsche für die nächsten Folgen ein. Website: https://social4success.de Instagram Campus ist ein Podcast für Selbstständige & Unternehmer, die sich mit Instagram ein profitables Online-Business aufbauen wollen. Hier erfährst du, wie du auf Instagram sichtbar wirst & deine Produkte auf Instagram verkaufst & Kunden gewinnst. Wir gehen auf Themen wie Content-Marketing,Werbeanzeigen, Instagram Updates und Strategien ein. Wenn du Berater,Coach oder Dienstleister bist & dein Wissen bzw. deine Produkte auf Instagram anbieten möchtest, dann bist du hier genau richtig. Ich bin Luka & habe Social Media studiert. Schreibe mir gerne wenn du Fragen hast @Social4success (Insta)

In der heutigen Podcast Folge sprechen wir darüber wie du Follower auf Instagram aufbauen kannst Instagram E-Book Make Profit: https://social4success.de/make-profit-erfolgreich-schritt-fuer-schritt-verkaufen-mit-instagram/ Instagram E-Book Shortcut: https://social4success.de/shortcut-abkuerzung-fuer-instagram/ Kostenloser Content-Marketing Fahrplan: https://social4success.de/freebie-content-marketing-fahrplan Kostenlose Instagram Account Analyse : https://social4success.de/profil-check/ Instagram 1:1 Coaching: https://social4success.de/coaching-fuer-instagram/ Instagram Account: https://www.instagram.com/social4success/ Bei Fragen kannst du dich jederzeit bei mir melden, gerne Viva Instagram oder per Mail. Gefällt dir die Folge? Lass mir gerne eine Bewertung da. Außerdem gehe ich gerne auf Themenwünsche für die nächsten Folgen ein. Website: https://social4success.de Instagram Campus ist ein Podcast für Selbstständige & Unternehmer, die sich mit Instagram ein profitables Online-Business aufbauen wollen. Hier erfährst du, wie du auf Instagram sichtbar wirst & deine Produkte auf Instagram verkaufst & Kunden gewinnst. Wir gehen auf Themen wie Content-Marketing,Werbeanzeigen, Instagram Updates und Strategien ein. Wenn du Berater,Coach oder Dienstleister bist & dein Wissen bzw. deine Produkte auf Instagram anbieten möchtest, dann bist du hier genau richtig. Ich bin Luka & habe Social Media studiert. Schreibe mir gerne wenn du Fragen hast @Social4success (Insta)

Mit Heike Friedrich spreche ich über ihren grenzgenialen Content-Planer, der mir hilft, meinen Content noch strategischer und zielgerichteter aufzubauen.

Vereinbare jetzt dein kostenloses Strategiegespräch: https://www.sales-by-women.de/ In der heutigen Podcastfolge geht Sébastien Briclot auf die drei Fehler ein, die Coaches, Trainerinnen und Beraterinnen im Content Marketing begehen. Viel Spaß beim Hören!

Instagram rolled out yet another new feature to kick off 2022?!

Ich bin aus der Winterpause zurück und habe Cathrin Berghammer, Life Design Coachin, zu einem virtuellen Kaffee eingeladen. Cathrin hat bei den Accounts, denen sie auf Instagram folgt, festgestellt, dass immer wieder ähnliche Grafiken und ziemlich schnöder Content, den man eigentlich selbst bei Google finden könnte, gepostet wird. Bei einem Blick in ihren eigenen Feed, stellte sie dann fest, dass ihr Content auch manchmal dem Einheitsbrei auf Instagram gleicht. Daraufhin hat sie mein Programm "The Confident Content Creator" (kurz TCCC) gebucht und ist nun Absolventin des ersten Durchgangs. . Diese Podcastfolge ist ein Testimonial zu meinem TCCC Programm und gibt dir einen guten Einblick in die Inhalte und Methodik meines Programms, welches in diesem Frühjahr in die 2. Runde geht. Du kannst dich unverbindlich auf die Warteliste eintragen: https://mindandstories.de/tccc-warteliste/ . Vielleicht überlegst du noch, ob TCCC das richtige Online Programm für dich ist. Koch dir einen Kaffee, lehn dich zurück & höre Cathrins Antworten auf folgende Fragen... . - mit welcher Ausgangssituation hast du den Kurs gebucht? - was hat sich für dich verändert? - was waren deine größten Learnings? - wie sehr haben dir die Methoden aus dem Kurs geholfen bzw. zum Verständnis der Inhalte beigetragen? . **Erfahre mehr über Cathrin:** . - Instagram https://www.instagram.com/cathrin.berghammer/?hl=de . Auch mit Melanie Steinkamp, einer weiteren Absolventin des TCCC, habe ich im Podcast gesprochen. Die Episode mit weiteren Einblicken zum Programm findest du hier: https://tinyurl.com/y29569eu . Falls du in diesem Jahr dein Content Marketing auf das nächste Level heben möchtest, dann trag dich unverbindlich auf die Warteliste zum TCCC Programm ein: https://mindandstories.de/tccc-warteliste/ . Alle Shownotes zur Episode: https://tinyurl.com/2s3dzctz . ** Mehr von mir: ** - Mein Instagram Kanal https://www.instagram.com/mindandstories/ - Mein LinkedIn Profil https://www.linkedin.com/in/jessica-diehl/ - Meine Website https://mindandstories.de/ - Hol dir deine Instagram To Do Liste kostenlos! https://mindandstories.de/insta-todo/ . Danke, dass du auch in diesem Jahr wieder reinhörst. Deine Jessica von https://mindandstories.de/

Viele lesenswerte Texte in kurzer Zeit produzieren – das geht. Über die nötigen Strukturen und Prozesse für Big Scale Content-Projekte sprechen Olaf Kopp und Gidon Wagner mit David-Elias Rosentritt von der WORTLIGA Textagentur.

Viele lesenswerte Texte in kurzer Zeit produzieren – das geht. Über die nötigen Strukturen und Prozesse für Big Scale Content-Projekte sprechen Olaf Kopp und Gidon Wagner mit David-Elias Rosentritt von der WORTLIGA Textagentur.

Episode 308 A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine!  2022 will be the year to shake things up!  Focus on planning how you will attract and connect to your target market.  Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!  Groove Funnels makes it easy.  You have access to: Funnels Landing pages Email marketing campaigns Email list management Shopping cart Calendar scheduling AND SO MUCH MORE   Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels   Free for LIFE No games. No fine print. No credit card needed ever! $99/month value… Now free.  Grab your account while you still can!   Best Social Media Scheduling Tool: Schedule social media content with ease!  Try CinchShare!   Get a 45-day free trial by clicking HERE  Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Canva click HERE CinchShare click HERE   Learn From Lora Daily: FREE Resources: https://lorashipman.com/resources/ Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/  Check out Lora's Blog:  https://lorashipman.com/blog/ Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube:  Click HERE Email:  LoraShipman@me.com   Address: 3152 Little Road, #192, Trinity, FL 34655   Some links listed above may be affiliate links and will award me a small commission.  Thank you for your support!  

Fionn Kientzler von suxeedo erklärt, wie PR heute aufgestellt sein muss, damit sie erfolgreich ist. Das Stichwort lautet Digital PR. In diesem Webinar erfährst Du, was Digital PR von klassischer Pressearbeit abgrenzt und welche Ziele Du damit erreichen kannst. Außerdem gibt das Webinar Aufschluss darüber, wie Du mit der Verzahnung von SEO, Content Marketing, Social Media Marketing und PR modernes und digitales Marketing Deine Unternehmenskommunikation über alle Kanäle umsetzt.

Don't miss my solo episode on how to grow your income in 2022 without having to rely on social media algorithms. Please don't build your business on shaky ground. Make sure you are building your business on something more solid... like your audience. Serve them, teach them, and they will buy from you. Check out this episode to learn how and join my 5-Day Email Challenge to set up a paid workshop! Show Notes: EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! MiloTree Easy Payments MiloTree Pop-Up App Catch My Party Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Canva Zapier Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music

Heute wollen wir ein bisschen tiefer rein in den Bereich Stories, weil das wirklich ein enormes Potential birgt // Laut einer aktuellen Statista Analyse aus 2021 nutzen weltweit über 500 Millionen Menschen nutzen jeden Tag die Story-Funktion bei Instagram. Aber was sind Stories eigentlich genau: _bildschirmfüllendes Format, das nur für 24h verfügbar ist _Bild wird dabei für 5 Sekunden angezeigt _Video wird für 15 Sekunden angezeigt // Ist dein Video länger als 15 Sekunden so wird es auf insgesamt 4x15sek Stories heruntergebrochen – ab 60 Sekunden wird dein Video jedoch abgeschnitten _In deinen Stories kannst du – wie auch bei deinen Feed Posts - sowohl Hashtags als auch Markierungen verwenden // Während du im Feed jeweils 30 Hashtags oder Verlinkungen verwenden kannst, sind es in deiner Story nur jeweils maximal 10. Mehr Input hört ihr in dieser Folge.

As a digital marketer, your plate is full. But, if you're like us, you are always looking for more runway, more reach, and a better way to build your audience. We've brought in an expert, Maxwell Finn for this episode. Why? Because the best time to dive into TikTok marketing was yesterday. But the next best time is today!  Maxwell Finn will convince you that this is not just a good idea but a great idea. Listen as he walks you through TikTok Stats that will WOW you, and Molly Pittman (known for being a Facebook Ads Superstar) asks all the questions! Maxwell's agency (Future Traffik) serves clients with daily ad spend upwards of $50k, and we've boiled down everything you need to know to get started into this two-part episode. You'll hear the latest tips, examples, and best practices when it comes to getting started (and scaling) with TikTok ads. Be sure to 1) Hit subscribe or 'follow' so that you don't miss Part 2, and 2) Head over to our site for expanded show notes and the Slide Show. https://smartmarketer.com/blog/?cat=podcasts. YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Find Maxwell Finn here, https://www.maxwellfinn.com Work with his agency, https://futuretraffik.com/work-with-us Enroll in his TikTok Masterclass, https://tiktokadsmasterclass.com/insiders Find Molly Pittman here, https://mollypittman.com/about/ Check out Smart Marketer, https://smartmarketer.com/. Today's episode is a recording of our hugely successful Team Traffic program. To find out more, check out https://landing.smartmarketer.com/pages/team-traffic.

Episode 307 A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! I GET IT!  Creating social media content is hard and time-consuming.  I manage A LOT of social media accounts so I have developed a couple of strategies to help me create social media easily and on a timely basis.  Tune in for  3 strategies you can start implementing today! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!  Groove Funnels makes it easy.  You have access to: Funnels Landing pages Email marketing campaigns Email list management Shopping cart Calendar scheduling AND SO MUCH MORE   Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels   Free for LIFE No games. No fine print. No credit card needed ever! $99/month value… Now free.  Grab your account while you still can!   Best Social Media Scheduling Tool: Schedule social media content with ease!  Try CinchShare!   Get a 45-day free trial by clicking HERE  Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Canva click HERE CinchShare click HERE   Learn From Lora Daily: FREE Resources: https://lorashipman.com/resources/ Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/  Check out Lora's Blog:  https://lorashipman.com/blog/ Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube:  Click HERE Email:  LoraShipman@me.com   Address: 3152 Little Road, #192, Trinity, FL 34655   Some links listed above may be affiliate links and will award me a small commission.  Thank you for your support!

Hometogo wird regelmäßig in der Presse erwähnt und verlinkt. Im #SEODRIVEN Podcast erklärt Dominik Schwarz, wie das datengetriebene Content Marketing im Reisebereich funktioniert. Durch geschickte Online PR konnte sein Team über die Jahre Backlinks von großen Portalen wie RTL, Bild & Co. aufbauen, ohne dafür zu bezahlen. Wir blicken außerdem auf die aktuelle Studie zum Reiseverhalten und Dominik erklärt, warum das Ferienhaus-Portal als Gewinner aus der Corona-Krise hervorgeht. Wir gehen auf die produktgeführte Suchmaschinenoptimierung ein und Dominik erklärt, warum SEO keine Chance mehr in Zukunft hat, wenn es nicht Teil des Produktmanagements ist.

Wenn wir Podcast-Episoden bekannt machen wollen, sind auch andere Kanäle notwendig. Damit das nicht in zu großem Stress ausartet, ist ein smartes System entscheidend. Wie das unter dem Stichwort „Content-Recycling“ funktioniert, verrät uns die liebe Heike Friedrich von Wortkreation. Heike hat sich auf Content-Marketing für Selbstständige spezialisiert. Sie zeigt dir, wie du mit „Wow-Content“ als Experte online sichtbar wirst und dir ein nachhaltiges und erfolgreiches Business aufbaust.  Hier erfährst du: Mit welchen Herausforderungen die meisten Experten beim Thema Content-Marketing kämpfen Warum eine Strategie so wichtig ist Wie du dir enorm viel Zeit sparst, wenn du Inhalte erstellst Wie Content-Recycling funktioniert und noch viel mehr!

In der heutigen Podcast Folge sprechen wir über den größten Story Fehler Instagram E-Book: https://social4success.de/make-profit-erfolgreich-schritt-fuer-schritt-verkaufen-mit-instagram/ Kostenloser Content-Marketing Fahrplan: https://social4success.de/freebie-content-marketing-fahrplan Kostenlose Instagram Account Analyse : https://social4success.de/profil-check/ Instagram 1:1 Coaching: https://social4success.de/coaching-fuer-instagram/ Instagram Account: https://www.instagram.com/social4success/ Online Business Membership: https://social4success.de/soulmember-die-membership-fuer-dein-online-business/ Bei Fragen kannst du dich jederzeit bei mir melden, gerne Viva Instagram oder per Mail. Gefällt dir die Folge? Lass mir gerne eine Bewertung da. Außerdem gehe ich gerne auf Themenwünsche für die nächsten Folgen ein. Website: https://social4success.de Instagram Campus ist ein Podcast für Selbstständige & Unternehmer, die sich mit Instagram ein profitables Online-Business aufbauen wollen. Hier erfährst du, wie du auf Instagram sichtbar wirst & deine Produkte auf Instagram verkaufst & Kunden gewinnst. Wir gehen auf Themen wie Content-Marketing,Werbeanzeigen, Instagram Updates und Strategien ein. Wenn du Berater,Coach oder Dienstleister bist & dein Wissen bzw. deine Produkte auf Instagram anbieten möchtest, dann bist du hier genau richtig. Ich bin Luka & habe Social Media studiert. Schreibe mir gerne wenn du Fragen hast @Social4success (Insta)

Er ist der Rockstar unter den Investoren bei „Die Höhle der Löwen“. Bereits vor 12 Jahren hat Nils Glagau die Geschäftsführung im Familienbetrieb Orthomol übernommen. Damals war er gerade mal 33 Jahre alt. Heute kümmert sich Nils vor allem um Marketing und Vertrieb der Firma und ist damit der perfekte Gast für unseren Podcast. Zusammen mit Robin Heintze gibt er Tipps, wie dein Startup zur Marke wird und was die wichtigsten Hebel im Marketing sind. Du erfährst... • …wie du es schaffst, eine Love Brand aufzubauen • …in welchen Bereichen Nils Glagau dir am besten helfen kann • …wie dein Deal bei „Die Höhle der Löwen“ auch tatsächlich zum Erfolg wird • …warum es für Startups wichtig ist, sich untereinander auszutauschen

Today the Biz Bros chat with Ben on what content marketing metrics actually matter! With us today is Ben Worthen, CEO of Message Lab, an award-winning agency that combines journalism, data and design to create content that resonates with any audience. Having studied how more than 1 million people engage with online content, Ben is the go to expert when it comes to customer engagement and brand storytelling. Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Before Message Lab, Ben was editor-in-chief at Ready State and head of content at Sequoia Capital. To learn more about him and his work, check out this link: https://messagelab.com/ Don't forget to tune in!

One of the benefits of content marketing is in generating thought leadership, but how exactly does it work?This episode will go deep into content marketing, content syndication, traditional media, and how all of it can be leveraged to yield thought leadership. Specifically we will focus in on these 3 points:1. Thought leadership requires a deliberate strategy Associations and nonprofits are authorities on the industries, professions and issues/causes they represent. Association and nonprofit leaders naturally have deep expertise to share. But thought leadership doesn't just “happen.” This should be supported by a thought leadership strategy - to media, policymakers, members, prospects, donors, etc. 2. Thought leadership involves multiple tactics - but brings many benefits: There is no one way to do thought leadership. Some campaigns are directed more towards policymakers, others towards consumer media, others towards donors. Thought leadership spans speaking engagements, blogging, video, social media, by-lined articles and more. It is not a one-time thing: rather establishing thought leadership requires regularly communicating knowledge, intelligence, and insights. It is a long game, not a short burst, but has huge benefits of building credibility, trust, visibility and recognition. 3. Leverage visibility opportunities by give media what they can use: Thought leadership campaigns can be standalone, though are generally part of a larger PR/visibility campaign for an organization and/or an issue. For any visibility campaign, make sure your “owned media “ (social media channels, blog, Linked In, etc.) is robust. Then make it easy for media to cover. Submit by-lined articles or columns that outlets can run with. Regularly share not just data trends, surveys, and forecasts, but also stories of impact. Associations and nonprofits have so much knowledge but generally share it only with members or donors, etc. That expertise can go so much broader by figuring out the best way of capturing and communicating it.Key Highlights[02:20] Introduction of Podcast Guest, Rick Smith[12:34] Why Deliberate Strategy Is Critical[13:46] The Real Challenge To Content Marketers[16:09] Ways To Build Up Your Credibility[19:41] Multiple Tactics For Thought Leaders[23:50] How To Leverage Opportunities Aligned In What Media Can Use[27:50] Connect With RickNotable QuotesThe challenge people face is, you start off by wanting to build that credibility or be that expert.You have to sit and think, what is it that makes you unique? What is it that you have to offer? You've got to craft your message.People should be doing utilizing every channel they have. If you got to think of it this way, the media is concerned about their audience, they want their audience to have interesting articles and interesting things that they will read. And that they want to read. So the key to doing that is to give them what they want. Guest Links:NewsUSA: https://newsusa.comLearn More:Join My Digital First Mastermind: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn More About This Podcast:  https://podcast.nealschaffer.com

Understanding the context of why and who makes all the difference when writing for engineers and technical buyers.Adam Kimmel, Principal Technical Content Writer at ASK Consulting, spends his days boiling down highly technical information into consumable content targeted to specific audience personas. During this episode, we covered a ton of ground -- from what behaviors make a technical writer successful to how to extract the right information from subject-matter experts. Aside from the numerous nuggets of advice, what struck me most about this episode is one word that kept creeping in throughout our discussion: context.When interviewing a subject-matter expert (SME), it's important to contextualize why a solution is significant and where it fits into the broader market landscape. Data is great, but the context of why the data is significant (e.g. competitive comparisons, etc.) helps to demonstrate value and build preference. Your audience needs to first care about a topic, then be enticed to go deeper and learn more. Understanding the context of where your content piece fits into the buyer's journey helps you to position the material at the right technical level and build upon information served elsewhere. For show links and more, visit the Content Marketing, Engineered podcast blog https://bit.ly/CMEPodcast Learn more about TREW Marketing https://www.trewmarketing.com Order the book! Content Marketing, Engineered https://bit.ly/contentmktgeng

Ever question everything you're doing as a content creator?I'd be shocked and impressed if you said you didn't.On this episode, I'll discuss some of the patterns I've noticed among content creators when it comes to feeling negative about their own work and progress.For me, it's more so been about judging the design of my content and for some it's being embarrassed to see posts with significant less engagement than others.If there's one episode I hope you can't relate to, it's this one! But we're all human so allow me to discuss a little of the growth I've had to experience to keep a level head as a content creator.

You're ready to plan for 2022, and that includes creating content to market your products and services. But you're so overwhelmed with #AllTheThings you're “supposed” to do. There's a huge pull to try to do it all and be everywhere. And while putting yourself out there online is important, it is possible to do it without the overwhelm…and without hiring it out. On this episode of the podcast, I'm chatting with Abby Herman of The Content Experiment about creating a minimum viable content marketing strategy. I have to warn you that we do talk about “shoulds” in your marketing because there are some things that you should really be doing if you want to get visible online. Listen closely because not one of us does this perfectly, and Abby shares one of her “oops” moments when it came to an email sequence that she had running on its own. And I share my own Twitter “oops” moment that I blame on my ADHD. Don't get overwhelmed by content this year. It's okay to find what works for you and then grow your content strategy from there. In fact, I think that's how you “should” do it! (See what I did there?) About Abby Herman: Abby Herman is a content strategist and consultant for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses, making the marketing piece feel easy. Abby is the voice behind The Content Experiment Podcast, where she features guests and solo episodes to talk about business growth and mindset, content strategy, and visibility. You can connect with her on Instagram, Facebook, and LinkedIn. Links and Resources: Revive Old Posts WordPress Plugin One Week to Your Welcome Sequence Ask Your Audience Challenge Your Real Schedule Challenge Inner Circle Membership Time Stamps: [3:25] - Amber's uptick in content publishing [4:20] - Your biggest barrier in content creation [5:25] - You don't have to be in “all the places” [8:30] - Amber hilariously reports herself to Twitter [10:20] - Which platforms should you focus on? [11:55] - Minimum viable content marketing [13:14] - Protect yourself with your email list [15:03] - Provide value to your email subscribers right away [15:50] - Nurture your subscribers on a regular basis [16:52] - Be sure to check in on your emails (Abby shares an oops) [18:01] - Where will you publish your pillar content? [19:30] - Recap of the “shoulds” [24:06] - You don't have to keep up with the Joneses (or the Porterfields) [26:40] - Repurposing and updating current content [30:01] - Abby's training on surveying your audience [31:27] - Two pieces to minimum viable content marketing that doesn't involve you publishing your own content [33:15] - Amber's love for networking and the benefits of it [34:04] - What to do if you want people to show up for you [34:53] - How Abby leveraged Amber's platform (with minimal time investment)

Episode 306 A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! During the last several years, video has become more and more prominent on social media.  If your business isn't creating it, you will be left behind and your competitors who are using video will prevail (even if their product/service is substandard!) In this episode, I identify the top reasons why most businesses don't create video and what you can do to overcome the excuses. Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!  Groove Funnels makes it easy.  You have access to: Funnels Landing pages Email marketing campaigns Email list management Shopping cart Calendar scheduling AND SO MUCH MORE   Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels   Free for LIFE No games. No fine print. No credit card needed ever! $99/month value… Now free.  Grab your account while you still can!   Best Social Media Scheduling Tool: Schedule social media content with ease!  Try CinchShare!   Get a 45-day free trial by clicking HERE  Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Canva click HERE CinchShare click HERE   Learn From Lora Daily: FREE Resources: https://lorashipman.com/resources/ Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/  Check out Lora's Blog:  https://lorashipman.com/blog/ Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube:  Click HERE Email:  LoraShipman@me.com   Address: 3152 Little Road, #192, Trinity, FL 34655   Some links listed above may be affiliate links and will award me a small commission.  Thank you for your support!    

Today I'm talking about what to do when you lose your Instagram account with 63k followers. This is exactly what happened to Cristy Harfmann, creator of The Happy Family Blog. One morning she woke up and realized she lost both her Facebook and Instagram pages. Her Facebook page came back quickly. But no matter what she did, she couldn't get her Instagram account back. Cristy, who made a large part of her income sharing sponsored content on her Instagram page, freaked out! Listen to the episode to hear her story. Hear about the support she got from her community of fellow bloggers Hear how she ultimately got her page back and what you should do if you are ever in the same position. And hear how it's completely changed the way she thinks about building her business. Show Notes: EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! MiloTree Easy Payments MiloTree Pop-Up App Happy Family Blog Social Fabric MediaVine Catch My Party Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music

Episode 305 A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! I love quick and I adore simple!  Tune in for three tips you can start using now to level up your social media content. Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!  Groove Funnels makes it easy.  You have access to: Funnels Landing pages Email marketing campaigns Email list management Shopping cart Calendar scheduling AND SO MUCH MORE   Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels   Free for LIFE No games. No fine print. No credit card needed ever! $99/month value… Now free.  Grab your account while you still can!   Best Social Media Scheduling Tool: Schedule social media content with ease!  Try CinchShare!   Get a 45-day free trial by clicking HERE  Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Canva click HERE CinchShare click HERE   Learn From Lora Daily: FREE Resources: https://lorashipman.com/resources/ Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/  Check out Lora's Blog:  https://lorashipman.com/blog/ Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube:  Click HERE Email:  LoraShipman@me.com   Address: 3152 Little Road, #192, Trinity, FL 34655   Some links listed above may be affiliate links and will award me a small commission.  Thank you for your support!  

Every content creator wants to be original. Is that even possible? It might not be. Instead, try taking multiple concepts and combining them into something different. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

Krista Mashore is a Social Media Marketing Master who leverages her platforms to make $1M+ every month. She's killing it as a successful real estate and well known online coach and consultant. Krista walks the talk. She's a master of social media and has built her millions from the ground up and defeated all the odds, which started at the age of 13 when she left home due to an abusive situation. She found herself on the streets or living in friend's closets, until she broke the law and landed in juvy. She eventually went to a group home and then a foster home until she turned 18. All that time feeling like she would never be good enough and always be an outcast. But years later after finding out her husband had an affair, her accounts drained of cash, and with two little girls she refused to let bounce from home to home like she did growing and mortgage to pay, she knew she had to make it happen.So she hunkered down, learned the skills, and invested in her real estate business, selling 69 homes that first year and over 100 nearly every year since. She's generated $25M by leveraging Social Media Marketing and paying attention to the trends. When she noticed houses depreciated 65%, she became a foreclosure specialist and became known as the foreclosure queen. And when the market turned around, so did she by using social media marketing to take her title from foreclosure queen to your favorite real estate agent by adding value and changing how she is seen online. Krista has harnessed the power of watching for change and being a student of what is working now. And what is ALWAYS working? Content Marketing. Adding value and becoming known as the trustworthy expert in your field. Krista says, no matter what your business is, you must be a marketer first. You need to connect with your people on a deeper level, add value, and show up where they are because on average people will research something around 179 days prior to making a decision and you want to be that familiar face they know and trust when that time comes. Her key to success online is to commit to consistently producing content correctly online. It is the genius behind her social media and her ad strategies. Ultimately, people want to buy or work with someone who is familiar to them and you do that by consistently showing up in their feeds and adding value.What's Inside:—Krista's incredible story about her journey from homelessness, juvy, and the foster system to highly successful business owner and content marketing guru.—How to create relationships with strangers on social media so they know, like and trust you and will buy from you.—How to establish yourself as the expert in your industry and become the go-to person for the products and services you provide.

When you're running your business as a one-person show, or have a relatively small team, creating content is likely one of your highest priorities that you have the LEAST amount of time to do. If you're feeling that overwhelm trying to pump out quality content - this episode is going to be a game-changer. Tune in for an exclusive look into my strategies and process for making new content and creative manageable and efficient!

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO, catches up with Markus Rupprecht, CEO at Traxpay.That's in it for you:1. Which KPIs are most crucial to look at, to incentivize your team as well as work towards one goal2. How to win clients with direct sales3. Why social media plays such a huge role in big whale hunting4. Why you should share more of your knowledge and not hold backAbout MarkusMarkus is an entrepreneur with a broad overview of the European and US banking market. His focus is on payments and trade finance. As a generalist his main skill is to get things going and then drive them forward. He brings experience in a major European bank's credit department to the table, followed by experience in payments software and consultancy companies. Now he is the CEO of Traxpay.About TraxpayTraxpay is a pioneer in B2B Dynamic Payments. As a company they uniquely connect banking, transaction data, and B2B commerce together to provide the utmost in visibility and control for B2B buyers and suppliers. Traxpay has developed a method of very lean ERP integration which enables suppliers to get all refinancing solutions out of one hand, buyers to leverage their excess cash, and banks to stay relevant at the center of the client relationship. About the host SammySammy is Managing Partner and founder of SAWOO.  SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers. Shownotes MarkusFind Markus on LinkedIn (https://www.linkedin.com/in/markusrupprecht/#)Markus' company Traxpay (https://www.traxpay.com/)

Chantelle Marcelle's WebsiteChantelle Marcelle's NewsletterCompanies and Communities podcast Chantelle Marcel on Twitter Holly Shannon's WebsiteZero To Podcast on AmazonHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, ClubhouseMusic by Paco Hallak   

I'm back with my annual content marketing and repurposing predictions, where I take a look into my crystal ball and share what changes I think are going to be big in the next 12 months. With so much uncertainty, it feels like almost anything could happen in the year ahead. But after keeping a very close eye on emerging and developing trends in the B2B content marketing space, I'm confident that we can expect the 6 changes I share in this episode to have an impact on marketers and content creators in 2022. Find out: How social media is driven more by content FOMO than social FOMO Why the metaverse is going to fundamentally change content marketing How creators are offering their core content to people with different time commitments and attention spans on the same platform What content trends are now B2B marketing staples Important Links & Mentions My content predictions for 2022: https://www.content10x.com/218/ (https://www.content10x.com/218/) Video 10x Exec: https://www.content10x.com/video10x-exec/ (https://www.content10x.com/video10x-exec/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

How do Real Estate agents get paid #shorts #realestate How do agents get paid AND a bonus insight into WHY/HOW to do exclusive listings. GOT A VIDEO IDEA? TELL ME!

Episode 304 A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! Outsourcing your social media is a smart move.  Creating content is time-consuming and it takes you away from working on your business.  But, outsourcing your content to the wrong agency can cost you.  In this episode, I share some signs that indicate you may be getting a bad deal from your social media agency. Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!  Groove Funnels makes it easy.  You have access to: Funnels Landing pages Email marketing campaigns Email list management Shopping cart Calendar scheduling AND SO MUCH MORE   Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels   Free for LIFE No games. No fine print. No credit card needed ever! $99/month value… Now free.  Grab your account while you still can!   Best Social Media Scheduling Tool: Schedule social media content with ease!  Try CinchShare!   Get a 45-day free trial by clicking HERE  Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Canva click HERE CinchShare click HERE   Learn From Lora Daily: FREE Resources: https://lorashipman.com/resources/ Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/  Check out Lora's Blog:  https://lorashipman.com/blog/ Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube:  Click HERE Email:  LoraShipman@me.com   Address: 3152 Little Road, #192, Trinity, FL 34655   Some links listed above may be affiliate links and will award me a small commission.  Thank you for your support!  

Happy New Year! Because I want you to be successful this year, I recommend you listen to my new episode with Susan Meier, branding expert, and don't make these branding mistakes in 2022. What are the mistakes? Things like... Not seeing your brand from your customer's point of view Not staying consistent with your branding Not understanding your customer's pain points or emotional triggers Not keeping your messaging simple and coherent Not leaning into emotions when you are selling I'm really excited to be publishing this episode as my first one for the year because we talk about the fundamental building blocks for building a successful business. If you are hoping to be more strategic and intentional when it comes to your brand in 2022, so you can explode your sales and audience, definitely listen to this episode!! Show Notes: EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! MiloTree Easy Payments MiloTree Pop-Up App Susan Meier Studio Susan Meier Workbook Catch My Party Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music

Let us know what you think about The PR Maven® Podcast and how we can make it better! Fill out this survey. If you complete the survey by January 15, 2022, you can enter a drawing to win a $250 Visa Cash Card. https://survey.alchemer.com/s3/6641116/f2c7643c1aea I recently returned from the largest content marketing conference in the world — fittingly named Content Marketing World — and it got me thinking: How do you generate brand buzz? How do you “go viral”? How do you draw a direct line between branding and selling? In today's world, it's virtually impossible to succeed as a business — large or small — without engaging in some form of content marketing. Amazon, Lego and the New York Times all have that in common — they create content to promote their brands and engage with consumers. From social media posts and YouTube videos to op-ed columns and blogs posts, content really is king. Content creation is synonymous with successful marketing. Public relations has transformed from drafting press releases for the media to creating other forms of content that engage with a target audience, and that's exciting. Of course, media relations is still an important component of PR, but the idea of content marketing is to interact with people in a wide range of new ways, beyond the traditional news story or five-minute TV spot. Continue reading here.   The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in November 2021.   Activate The PR Maven® Flash Briefing on your Alexa Device.  Join The PR Maven® Facebook group page.  Sign up for email notifications for when new episodes are released. Take one of The PR Maven® Online Courses.

Episode 303 A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! I love learning how others set their goals for the new year!  It helps me to set better goals for myself.  Tune in to this episode to get 2022 goal-setting ideas. Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!  Groove Funnels makes it easy.  You have access to: Funnels Landing pages Email marketing campaigns Email list management Shopping cart Calendar scheduling AND SO MUCH MORE   Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels   Free for LIFE No games. No fine print. No credit card needed ever! $99/month value… Now free.  Grab your account while you still can!   Best Social Media Scheduling Tool: Schedule social media content with ease!  Try CinchShare!   Get a 45-day free trial by clicking HERE  Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Canva click HERE CinchShare click HERE   Learn From Lora Daily: FREE Resources: https://lorashipman.com/resources/ Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/  Check out Lora's Blog:  https://lorashipman.com/blog/ Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube:  Click HERE Email:  LoraShipman@me.com   Address: 3152 Little Road, #192, Trinity, FL 34655   Some links listed above may be affiliate links and will award me a small commission.  Thank you for your support!

HAPPY 2022! A new look and focus for the new year.  Listen to learn the reason for the show rebrand. WATCH EPISODE HERE! Links:2022 Black Girl Holidays CONTENT PLANNER/ Code: shadesofcontentInstagram - @patricecameau, @shadesofcontentWeb - Shades of ContentListen to learn about my businessBrainstorm your business with Patrice - CLICK HEREEmail - info@campworkspace.com Podcast produced by ABB Video   >>SHARE THE EPISODE WITH A BIZ OWNER

Elizabeth Averyanova is a web designer, brand strategist, and founder of the design & branding agency - Studio  Classica.  Elizabeth helps coaches & purpose-driven female entrepreneurs scale their businesses with impactful, beautiful branding and design to attract dream clients, elevate their online presence, and book out their offers while creating a lasting impact in the world.One very unique thing that Elizabeth has to offer is she knows everything about your Kajabi website besides her expertise in web design. In this episode, you will learn some tips and tricks of how Elizabeth helps others to create a high-converting landing page via Kajabi. What would you like to hear more from her? https://www.instagram.com/ElizabethAveryanova https://www.facebook.com/averyanovadesignhttps://www.studioclassica.com

 Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all highlights of our 2021 podcast season. Content Marketing, Engineered is almost two years old now! It's evolved and improved, but the focus remains steadfast on helping leaders and marketers reach highly technical audiences through content and digital marketing. In case you missed some of our episodes, here is a walkthrough of what we covered in 2021.Virtualizing the field sales role with Michael Knight, President of TTI's Semiconductor GroupLinkedIn Miniseries featuring 5 guests, each with a unique perspective on how to leverage the platform, including:Advertising - AJ Wilcox, B2LinkedWriting - John Espirian, Technical CopywriterSales - Nick Capozzi, Sales PitchingSales - Susan Tatum, The Conversion CompanyMeasuring engagement - Scott Ingram, Relationship OneLead gen and spokesperson branding - Erin Moore, TREW MarketingNew platform features - Julia Fellows, TREW MarketingPractical advice to improve your content marketing, including Video - Bryan Fittin from GoRougeXSEO - Kyle Roof from High Voltage SEOTechnical writing process - Morgan Norris, TREW MarketingNewsjacking - Lance Looper, TREW MarketingWhy HubSpot - Andre Leonard, TREW MarketingHigh Performing Websites - Erin Moore, TREW Marketing and Jamie Tokarz, TREW MarketingHoning your digital marketing strategy 2021 State of Marketing to Engineers report - Jenn Corcoran, GlobalSpecDigital Customer Engagement Maturity Model - Richard Barnett, SupplyframeGetting started with digital transformation - Douglas Karr, Martech ZoneTakeaways from 346 marketing & sales books - Douglas Burdett, Marketing Book Podcast2022 marketing planning - Jennifer Dawkins, TREW MarketingStories from executives, marketers and salespeople working in highly technical industries Sabrina Veylder-Pahwa, R2SonicChad Pasho, Mechanical SolutionsSam Morgan, Morgan Polymer SealsMatt Judge, VizseekChris Grainger, EECOJackie Mattox, Women in EngineeringSandy Williams, Access Biomedical SolutionsAcquisition rebranding with Genuen leaders Jeff Gray and Tood VanGilder along with Lee Chapman from TREW MarketingMedia Miniseries with guest host Morgan Norris and 6 experts covering both paid and earned opportunities  Gary Lerude, Microwave JournalLee Douglas, AspencoreErik Jansen, ElektorPatrick Carmody, Endeavor GroupLisa Peterson, Lisa Peterson PRGlenn Frates, Cision MediaA huge thank you to all of these guests for sharing their wisdom and experiences on Content Marketing, Engineered!We have an exciting line-up for the start of 20

A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! Canva is my go-to social media graphic design program.  Recently, Canva has added some pretty spectacular features.  Here are some of the favorites that I enjoy in the paid version of the program. Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!  Groove Funnels makes it easy.  You have access to: Funnels Landing pages Email marketing campaigns Email list management Shopping cart Calendar scheduling AND SO MUCH MORE   Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels   Free for LIFE No games. No fine print. No credit card needed ever! $99/month value… Now free.  Grab your account while you still can!   Best Social Media Scheduling Tool: Schedule social media content with ease!  Try CinchShare!   Get a 45-day free trial by clicking HERE  Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Canva click HERE CinchShare click HERE   Learn From Lora Daily: FREE Resources: https://lorashipman.com/resources/ Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/  Check out Lora's Blog:  https://lorashipman.com/blog/ Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube:  Click HERE Email:  LoraShipman@me.com   Address: 3152 Little Road, #192, Trinity, FL 34655   Some links listed above may be affiliate links and will award me a small commission.  Thank you for your support!  

Make sure to grab your free blog post checklist and write posts that get traffic. Download it. Print it out. Then use it every time you write a new blog post! In this episode I walk you through the steps for writing SEO optimized blog posts step-by-step. Listen to the full How to Write a Killer Blog Post with Ease transcript here. Set Up a Paid Workshop in Under 60 Minutes 2022 is the year of monetization. Get the replay of the workshop I lead in November on how to set up a paid workshop in under 60 minutes. It costs $10 and you will get your money's worth. Reach out with any questions you have about setting up your own paid workshop. Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

In this episode of Chasing the Insights, I talk to Instagram marketing guru, cat lady, and Latte lover; Stephanie Rigby. Steph talks to us about how you can reach your business goals with an Instagram marketing strategy. Stephanie Rigby is an Instagram content mentor who empowers her clients to create authentic content and helps them focus on using Instagram to grow their business.

We're ending the year with a marketing heavy hitter.... Marcus Foley is co-founder at Tommy who work with global brands and movie studios to deliver some of the most innovative marketing campaigns of this digital era – all designed to grab the consumers attention. Their clients include… (wait for it!) Netflix, Amazon Prime, TikTok, Reb Bull, Coty (the group that includes brands such as Burberry, Adidas, and Gucci), and Disney. That means that Marcus and his team are constantly pushing the boundaries of what digital PR, content marketing, and events look like, and he's come on the podcast to give us the insight on how we can create the marketing that's going to make the difference in 2022. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Episode 301 A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! Social media in 2022 is going to amplify what's popular right now.  Tune in to learn what to focus on in 2022 Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!  Groove Funnels makes it easy.  You have access to: Funnels Landing pages Email marketing campaigns Email list management Shopping cart Calendar scheduling AND SO MUCH MORE   Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels   Free for LIFE No games. No fine print. No credit card needed ever! $99/month value… Now free.  Grab your account while you still can!   Best Social Media Scheduling Tool: Schedule social media content with ease!  Try CinchShare!   Get a 45-day free trial by clicking HERE  Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Canva click HERE CinchShare click HERE   Learn From Lora Daily: FREE Resources: https://lorashipman.com/resources/ Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/  Check out Lora's Blog:  https://lorashipman.com/blog/ Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube:  Click HERE Email:  LoraShipman@me.com   Address: 3152 Little Road, #192, Trinity, FL 34655   Some links listed above may be affiliate links and will award me a small commission.  Thank you for your support!  

A very special New Year's episode of Content Inc. where I go through seven different strategies on how to build a loyal audience. Specifically, I talk about creating a platform strategy, finding your area of content differentiation, and why less content may mean more results for 2022. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

Taking the plunge into unfamiliar territory, such as investing, can not only be a difficult fray to enter, but scary at the same time. When should you buy? Should you sell? What is the right stock for you to buy?. The world of finance and largely, participating in investment has long been the domain of the few and privileged. Now, thanks to the companies like Robinhood, becoming a part of the finance world is as easy as downloading an app from your favorite app store. The challenges of communicating with this new class of investors excites Rashad Drakeford, Head of Content Marketing at Robinhood. And Rashad told me all about how e knows that asking the right questions of his audience will help him to guide them through the process of investing, and to their goals. “What we're developing at Robinhood over the next three years is: how do we inspire people to think, feel, and act? How do we make them feel confident about their financial future? How do we tell stories of people that they see themselves in? There's a new class [of investors] that's being born out of this moment; how do we invite them in? How do we have our arms wide open to let them know that they're not alone?” This future-focused mindset, paired with an incredible background in politics and entertainment, gives Rashad a unique perspective as a marketer. Whether it's been through his time working on the 2008 Obama Presidential campaign, or from his experience at Apple, and working on Beats by Dre Rashad's experience has touched multiple industries and he shared his wealth of experience with me. In this episode, Rashad and I dive into the way he thinks about his influencer marketing strategy, he speaks about some of the incredible leaders he has been influenced by, and you'll hear about what makes the most compelling content marketing campaigns. Get ready to enjoy all that Rashad has to share on this episode of Marketing Trends. Main TakeawaysLeverage What You Have: It can be discouraging as a small business marketer to look around and see all of the cool campaigns with fancy bells and whistles that big companies with massive budgets can produce. The key to getting the most out of your own brand and budget lies in the quality of the stories you have to tell. Good stories resonate, and a good story can help you compete with the likes of fancy, high-dollar productions. The human touch of a great story can have just as much impact with your audience as some fancy production elements. The point is to lean into your strengths as a business and lean into your strengths as a marketing team to compete against bigger players. Picking the Right Influencer: When thinking about your own influencer program, bigger numbers are better, but there are some additional factors you should be considering to make the best partnership decisions. The quality of their audience engagement is critical and the overall alignment of their mission with yours are two of the factors that, when aligned, will serve both parties well. What Does a New Class of Investors Need? The opportunity to reach a new audience is one that excites a creative marketer. First, the challenge is to educate and inform. The best way to do that, to draw in a new audience, is by asking them the right questions. Seeing things from their perspective will help you to craft your message and really connect with your audience. Key Quotes“The way we leaned into our ability to create branded content across social and digital; We were doing virtual reality concerts. This was back in 2013 [when] no one was really doing that. If MTV is able to create interstitials and vignettes that live on linear TV because they have 80 to a hundred million households, what's our value prop? What we landed on was, we have phenomenal storytellers. We have great content creators. We're going to go and create content for brands that we'll use across all of our social media and our digital and linear. And on top of that, we'll white-label it and give it to you to use however you want across your channels. And so we were able to really be innovative in that, in that space.”“Robinhood really did lower the barrier of entry and democratize information and democratize people's [ability] to participate in the wealth generation process, especially for folks that have been historically, and systematically left out of financial empowerment in this country. I felt like there was an incredible opportunity to come here and help tell stories, to help inspire people to get involved in their financial health and wellness.” “hat we're developing at Robinhood over the next three years is how do we inspire people to think, feel, and act? How do we make them feel confident about their financial future? How do we tell stories of people that they see themselves in? There's a new class [of investors] that's being born out of this moment; how do we invite them in? How do we have our arms wide open to let them know that they're not alone? “The way I have the team approaching [influencer relationships] is avoiding one-offs, and [istead] developing a real partnership with talent that not only pushes forward our business goals but also helps the talent reach their goals. I never walk into a partnership conversation with a fully fleshed-out plan. [I'm] making sure that our missions are aligned because this is not just about someone cashing a check. [I'm making sure] we're both invested and passionate about what we can do together. I don't let how many followers someone has be the determining factor on doing a deal or not. Numbers you see on Tiktok and Instagram and Twitter are important, but what's the engagement and what's the conversion metric from past partnerships or even their own work?”BioRashad Drakeford is the Head of Content Marketing at Robinhood - Head of Content Marketing. Previously he spent time at Apple as their Head of Global Social Media. Before that, Rashad spent some time at REVOLT MEDIA & TV as the Senior Director of Digital Content Development. Because of an opportunity, he came across while he was in college, as a student he became the National HBCU Outreach Coordinator for The 2008 presidential campaign of United States Senator, Barack Obama. This campaign position led to jobs for him as the Obama-Biden Transition Project, as an Associate and Public Liaison in Intergovernmental Affairs, and then took a position in the government at the U.S. Department of Energy (DOE) as Special Assistant in the Office of the Secretary. ---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.