Barbells and Clients is a podcast dedicated to inspiring fitness trainers and nutrition coaches that their expertise doesn't need to include the walls of the gym. After years of battling autoimmune issues and overcoming debt from gym ownership, host Mark Molinyawe has launched a million dollar business from the garage of his home as he teaches and inspires his online coaches to wealth, impact and freedom.
What's up, guys? Today we're talking about the 4 Traits that Can Make You the Go-to Gym or the Go-To Online Coach in your space. There's a lot of people in this market. a lot of trainers, a lot of gyms, a lot of places to choose from. And when gyms can be a little bit about where you are located, it really is so much more about who you are and what you do differently.
What's up, guys? Today, we are talking about client retention. This is one of the most overlooked things. I know that because as a gym owner, one of the things that we really struggled with was retaining clients and there are always going to be places where you will not have 100% client retention.
Today, we're gonna really technical. We're gonna be talking a lot about why fitness trainers/gym owners often have trouble launching their program, making the money that they want to. I think a lot of people definitely want to have an online component or a high-ticket component inside of their program but there's usually a few things that's missing. And today we're going to talk about a few of those things and get a little bit into the process of how we do things in our program.Have someone to take notes because today is a good day to take notes!
In this episode, discover the 3 levers that affect how you can manage your prospect's expectations and how they work together to arrive at the result that they want most.
Welcome to another training here!Today, we're talking about KPI's to Track for Client Acquisition.I remember when I was starting my online coaching business when it came to fitness. And a lot of the things we just focused on was the number of clients. How do we get more clients? How do we get more leads, right? And so, we have a ton of places that we look but ultimately it's not about how many clients we have. There are a lot of places in between that make the machine work. So, if we are in the right spot and we track all of the right clients, the right numbers, the right KPI's, then we can make this machine work. We can identify exactly what it takes to acquire more clients.
Hey, guys! In this episode, we talked about the best ways for a gym owner and a coach to pivot from in-person to online coaching. And, we also talked about how some people win and some people fail in coaching programs.
What is up, guys? Today, we're talking about marketing and sales inside of your fitness business. It was a fun week last week. We had an awesome 5-Day Workshop inside of our group and we really talked about just generating clients from cold to sold, trying to get people into our ecosystem, trying to get them into a chat, trying to get them into a call, trying to get them as clients. There's a lot of things that are working these days in terms of fitness marketing and sales and there are a lot of things that used to work that no longer work anymore. There are also things that have never worked in the past. We'll talk about some of those today. We're going to talk about some of the organic, paid, and other marketing things that people are using today and ways to improve these. There are a lot of people who know what they're doing in terms of marketing and sales. I'm not gonna step on anybody's toes and stuff. If you feel like you have a really good business and you are absolutely crushing 2021, then feel free to keep doing what you're doing but I'm here to offer some cool alternatives now because there's a lot of things that we've been testing and doing that's working really well, and there are some prerequisites to doing so.
Today, we are joined by a special guest. We're here with Sherman Merricks of LASSO and today, we're gonna be talking a lot about entrepreneurship, fitness, marketing, personal finance, we're gonna talk about a lot of things.
In the times that you were inspired, don't be afraid to slide those in. So, let's say that we have two weeks of content planned out but something happens in the world that inspires you to write a piece of content, that's where you can go ahead and slide that in. But again, if you just wait for those, you're gonna be very very inconsistent with your content and you're gonna be just way off track.
What's up, guys?In this episode, we talked about the 9 Tips to Book More Sales Call. Hope you take notes and hope you subscribe!
What is up, guys?Welcome to the podcast! This is an episode that I actually did while I was driving in the car and kind of talks about messaging and how important it is, how we really need to kind of dig into our avatar's problems and the results that they ultimately want. A lot of us really want to talk about the weight loss and the workouts, and all those kinds of things, and I got to dig in here on this one and really talk about the strategies and the way we view how we start our marketing process.Hope you guys enjoy. We'll see you!
Hey guys! Welcome to the podcast!In this episode, we talked with Nicole Race from St. Petersburg, Florida on how she was stuck in trying to create this perfect online program, was procrastinating, was putting it off trying to make it as perfect as possible. Finally, when we started working together, she took some imperfect actions and launched with 12 high-paying, quality clients that she absolutely loves. She is absolutely crushing it, she's one of our best case studies, and it just goes to show that imperfect action is one of the best things that's gonna happen for you.I hope you guys enjoy this episode. If you have any questions, drop us your line.
What is up, guys?Welcome to Episode #4. In this episode, we talked about The Ultimate 12-Week Deliverables for a program. And if you guys are learning, or wanting to start a nutrition or fitness online program, you kind of know what you actually want to deliver to these people. I've got lots of mistakes in the past - we've done a few things where we're gonna end up really good, but they end up not being that great. We tried a number of things just to try but it didn't work out. So in this one, I'm divulging a lot of mistakes that I've made, and the things that we add to our program. Now, if you think that you need to add a ton of stuff, you'd probably be really disappointed because it ultimately ends up doing not a lot of stuff. Be sure to catch all of these live videos on Mondays @3PM, EST.Hope you guys enjoy this episode.
What's up, guys? Welcome to Episode #3. In this episode, we talked with one of my coaches - Dan Bolton. He's out of New Zealand. He is an incredible human being. He's a dad, he's a husband, and he runs a 7-figure ad agency along with a 7-figure business coaching group. lots of bombs dropped during this episode. We have the offer creation process, keyframes in his 6P Process, and we also get into the Content Cadence that he likes to push to make sure that we go over the organic stuff. We talked a lot about the organic, we talked about paid, we talked about scaling. This episode is loaded. We'll see you!
In this episode, we'll talk about our launch plans and how there are really 2 things that you really need to get right in order to have a really successful launch in your online fitness program. And when we talk about launches, these could be any kind of promo cycle that is happening - it could be whether you have clients, whether you don't have clients, whether you're brand new, or whether you're established.
In this episode, we go over how to finalize your pitch to make it irresistible to your prospect. We talk about the high level promise, the medium level roadmap and the low level support and inside this 3 tiered structure the important components.